# Averi > Averi is the AI content engine for startups. One workflow takes you from strategy to research to drafting to publishing to analytics, all in a single platform built to rank on Google and get cited by ChatGPT, Perplexity, and Google AI Overviews. Founder-led startups use Averi to run a content team's output without the headcount, the agency retainer, or the burnout. What Averi does: - Replaces the cut-copy-paste workflow that holds most startup content marketing together. Research, drafting, publishing, and analytics live in one engine instead of across ten tool subscriptions. - Builds your complete content marketing plan after a one-time onboarding. Averi scrapes your site, learns your business and ICPs, analyzes competitors, and generates a strategy you approve and refine. - Runs an always-on content queue. Averi tracks trends, watches competitor publishing, identifies keyword opportunities, and surfaces topics for you to approve. - Drafts SEO + GEO-optimized content with built-in structure for Google ranking and LLM citation (FAQ blocks, extractable definitions, sourced statistics, schema-ready formatting). - Publishes directly to Webflow, Framer, and WordPress. Every published piece feeds back into the engine as future context. - Tracks impressions, clicks, and rankings inside the platform. Surfaces what's working, what's slipping, and what to create next. - Compounds over time. The engine learns from every approved topic, every edit, and every published piece, so output quality and recommendations improve weekly. - Built for ~2 hours a week of approval and judgment, not 20 hours of creation. - Proven engine: Averi grew its own organic traffic 6,000% in 10 months and reached 1.68M monthly Google impressions running this exact workflow. ## Product - [Averi AI Overview](https://www.averi.ai/averi-ai): Full breakdown of the AI content engine, the six-phase workflow, and how AI and human judgment split the work. - [Pricing](https://www.averi.ai/pricing): Plans, what's included, and the 14-day free trial. No credit card required to start. - [Changelog](https://www.averi.ai/changelog): Recent product releases and shipped features. - [How It Works](https://www.averi.ai/how-to): Step-by-step explanations of the content engine workflow. - [Workflows](https://www.averi.ai/workflows/your-ai-content-engine): The full content engine workflow from setup to weekly operation. ## Pricing Averi is offered on three plans plus a 14-day free trial. No credit card is required to start the trial, and all sign-ups go through [app.averi.ai/sign-up](https://app.averi.ai/sign-up). **Solo — $99/month** For founders and one-person marketing teams. Full access to the content engine: Brand Core onboarding, Strategy Map, Content Queue, AI drafting and editing, SEO + GEO optimization, CMS publishing to Webflow / Framer / WordPress, and built-in analytics. **Team — $199/month** For small marketing teams that want collaboration on top of the engine. Includes everything in Solo with multi-seat editing, team comments and tagging, and shared brand context across users. **Agency — $399/month** For agencies and operators running content for multiple brands. Includes everything in Team with multi-brand support, expanded content capacity, and the Brand Core trained per client. ## Resources - [Blog](https://www.averi.ai/blog): Editorial coverage of AI search, GEO, content engine strategy, and startup content marketing. Authored by the Averi team. - [Don't Feed the Algorithm Newsletter](https://www.averi.ai/newsletter): Weekly newsletter on AI search, GEO, and what's actually working in startup content. Top 3 tech and AI newsletter with 30,000+ subscribers. - [Averi Academy](https://www.averi.ai/academy): Free certification and education program for founders and marketers learning the AI content engine workflow. - [Plays](https://www.averi.ai/plays): Ready-to-execute marketing playbooks built around the Averi workflow. - [Case Studies](https://www.averi.ai/casestudies): Real results from startups running their content engine on Averi (Fieldgrade, North & Silt, Velocity Labs, Ghost Note, Noded AI). - [Community](https://www.averi.ai/community): The Averi community for founders and marketers building content engines. - [FAQs](https://www.averi.ai/faqs): Common questions about the platform, the workflow, and getting started. ## Free Growth Tools - [Persona Snapshot Generator](https://www.averi.ai/growth-tools/persona-snapshot-generator): Generate a buyer persona snapshot from a few inputs. - [A/B Test Sample Size & Duration Calculator](https://www.averi.ai/growth-tools/a-b-test-sample-size-duration-calculator): Calculate the sample size and runtime for a valid A/B test. - [Creative Brief Template (One-Pager)](https://www.averi.ai/growth-tools/creative-brief-template-(one-pager)): A one-page creative brief template for fast campaign briefs. - [Mission Statement Generator](https://www.averi.ai/growth-tools/mission-statement-generator): Draft a mission statement from a short company description. - [ROI Savings Calculator](https://www.averi.ai/growth-tools/roi-savings-calculator): Calculate what a content engine saves vs. agencies, freelancers, and full-time hires. ## Compare - [How Averi Compares](https://www.averi.ai/compare): Side-by-side comparisons against ChatGPT, Jasper, Copy.ai, AirOps, MarketerHire, Upwork, and traditional agencies. ## Getting Started - [Start Free](https://app.averi.ai/sign-up): 14-day free trial. No credit card required. Set up your engine in under 10 minutes. - [Book a Demo](https://www.averi.ai/book-a-demo): Walkthrough of the platform with the Averi team. - [Sign In](https://app.averi.ai/sign-in): Existing user login. ## Company - [About](https://www.averi.ai/about): The team, the mission, and why Averi was built in Brooklyn. - [Careers](https://apply.workable.com/averi/): Open roles on the Averi team. - [Privacy & Security](https://www.averi.ai/privacy): How Averi handles your brand data, content, and analytics. - [Terms & Conditions](https://www.averi.ai/terms): Terms of service for the Averi platform. ## How Averi Works (The Six-Phase Workflow) Averi runs on a single workflow that combines AI execution with human judgment. AI handles the work that slows teams down. Humans approve, refine, and decide. **Phase 1: Strategy (one-time, ~10 minutes)** Averi scrapes your website, builds your Brand Core (voice, positioning, products, ICPs), suggests ideal customer profiles, runs competitor analysis, and generates a complete content marketing plan. You confirm and refine. **Phase 2: Content Queue (ongoing, automated)** Averi monitors trends, tracks competitor publishing, analyzes keywords, and queues content topics with titles, overviews, and target keywords. You approve what gets created. **Phase 3: Content Creation** Deep research with hyperlinked sources. AI drafts using your Brand Core and SEO + GEO structure. You and your team edit in a collaborative canvas with comments, tagging, internal linking, and meta generation. **Phase 4: Publishing** Direct publishing to Webflow, Framer, or WordPress. Every published piece is stored as future context for the engine. **Phase 5: Analytics** Built-in tracking of impressions, clicks, and keyword rankings. Surfaces top performers, underperformers, competitor moves, and new keyword opportunities. **Phase 6: Compound** The engine reruns weekly. Library grows, data accumulates, rankings build, and recommendations improve. Time spent shifts from creating to approving. ## Core Differentiation **vs. ChatGPT / Claude / generic AI:** Generic AI starts from scratch every session and outputs generic content. Averi learns your brand once and applies it to every piece. Full workflow, not just a chat box. **vs. Jasper / Copy.ai / AI writing tools:** Those generate copy. Averi runs the entire engine: strategy, research, drafting, publishing, analytics, and optimization. Strategy-based, not template-based. **vs. AirOps / content engineering platforms:** AirOps is the plumbing for teams that already have a strategy. Averi is the whole house, built for founders who need the strategy generated for them. **vs. agencies:** A fraction of the cost, publish in hours instead of weeks, permanent brand memory, and full transparency. **vs. freelancers / Upwork / Fiverr:** No coordination overhead, consistent quality, and context that compounds instead of dying with each project. ## Brand Voice Averi writes confidently and directly. No hedging, no jargon, no filler. Sound like a trusted operator who's been in the trenches, not a press release. Slightly irreverent when conventional marketing wisdom deserves it. Always specific, always backed by what we've actually shipped. ## SEO + GEO Every piece Averi produces is structured for two outcomes: ranking on Google and getting cited by AI. That means clean H1/H2 hierarchy, target keyword integration, FAQ sections with extractable 40-60 word answers, sourced statistics with hyperlinks, schema-ready formatting, and clear entity definitions. The Content Scoring system weights SEO at 55% and GEO at 45%. ## Integrations CMS publishing: Webflow, Framer, WordPress. Analytics: Google Search Console, Google Analytics 4, Fathom Analytics. More integrations are listed inside the platform and on the Averi AI product page. ## Headquarters Brooklyn, NY.