The XML sitemap of this website can by found by following [this link](https://www.bluecore.com/sitemap_index.xml). # Bluecore > Bluecore is a Retail Performance Cloud purpose-built for marketers to trigger, prioritize, and personalize customer communication. It unifies CDP and ESP capabilities, enabling brands to deliver personalized experiences across email, site, SMS, paid ads, and even AI-powered conversations. ## Solutions - [Identify and convert more shoppers](https://www.bluecore.com/solutions/identify-and-convert-shoppers/): Start tracking behavior before you even identify shoppers, and easily launch campaigns and triggers to increase list growth and conversion. - [Execute one\-to\-one campaigns](https://www.bluecore.com/solutions/execute-one-to-one-campaigns/): Bluecore helps you execute and scale one-to-one campaigns in 90% less time, using fewer resources, to create the highly curated experiences. - [Increase repeat purchases](https://www.bluecore.com/solutions/increase-repeat-purchases/): Bluecore helps you keep shoppers buying with powerful predictive models that activate your retail data to deepen engagement and repeat purchase. ## Platform - [Platform Overview](https://www.bluecore.com/platform/): Bluecore’s digital personalization platform turns data into revenue-generating campaigns. - [Email and mobile](https://www.bluecore.com/platform/email-and-mobile/): Built to execute 1:1 campaigns for retail — 90% faster. - [Site](https://www.bluecore.com/platform/site/): Bluecore helps you rapidly execute one-to-one site campaigns to grow lists by 40% and conversion by 73%. - [Advertise](https://www.bluecore.com/platform/paid-media-and-social/): Drive shoppers with a high likelihood of buying to your site. - [Services \+ Success](https://www.bluecore.com/platform/services/): Get strategic support to drive more revenue with less effort. - [Partners and integrations](https://www.bluecore.com/partners/): Extend Bluecore’s intelligence with powerful tech integrations. ## Other - [Email Marketing Platform \- Retail Solutions](https://www.bluecore.com/email-marketing-platform-retail-solutions/) - [Advertise](https://www.bluecore.com/platform/paid-media-and-social/) ## Company - [Our Company](https://www.bluecore.com/our-company/) - [Talk to us](https://www.bluecore.com/talk-to-us/) ## Legal - [Terms of Use](https://www.bluecore.com/terms-of-use/) - [Privacy Policy](https://www.bluecore.com/privacy-policy/) ## BFCM Industry - [Jewelry \& Accessories](https://www.bluecore.com/bfcm-industry/jewelry-accessories/) - [Luxury](https://www.bluecore.com/bfcm-industry/luxury/) - [Sports \& Hobbies](https://www.bluecore.com/bfcm-industry/sports-hobbies/) - [Home](https://www.bluecore.com/bfcm-industry/home/) - [Health \& Beauty](https://www.bluecore.com/bfcm-industry/health-beauty/) ## Blog - [Culture Is the Real Roadblock to AI\-Enabled Media Orchestration](https://www.bluecore.com/blog/culture-is-the-roadblock-to-ai-media-orchestration/): AI\-powered media orchestration is within reach — but most retailers aren’t ready for it\. While the technology is advancing fast, the real blocker isn’t capability, it’s culture\. - [The Context Revolution: Why AI Succeeds \(or Fails\) in Retail](https://www.bluecore.com/blog/the-context-revolution/): The potential of AI in retail cannot be realized without mastering context—learn how Bluecore's access to shopper\-behavior, product, and customer data eliminates noise to amplify the impact of AI\. - [CRO Best Practices for AI Shopping Agents](https://www.bluecore.com/blog/cro-best-practices-for-ai-shopping-agents/): Launching your AI shopping agent is just the start—optimizing it is where the real impact happens\. Learn actionable CRO strategies to boost conversions, reduce returns, and elevate customer satisfaction\. - [Demystifying AI for Ecommerce Brands: Agents vs\. Chatbots](https://www.bluecore.com/blog/demystifying-ai-for-ecommerce-brands-agents-vs-chatbots/): Are all AI solutions the same? Not quite\. Dive into the world of Ecommerce AI to uncover the key distinctions between reactive chatbots and proactive AI agents\. - [AI Assistants Are Now Shopping\. Are They Seeing Your Products?](https://www.bluecore.com/blog/what-is-mcp-server-ai-retail/): Learn what an MCP server is and why every retail e\-commerce site will need one to ensure AI assistants like ChatGPT accurately discover your brand’s products as consumers shift to Agent\-assisted shopping\. ## Events - [Jam Sesh](https://www.bluecore.com/events/jam-sesh/) - [Beanstalk formerly Commerce Summit](https://www.bluecore.com/events/beanstalk-formerly-commerce-summit/) - [Commerce Roundtable](https://www.bluecore.com/events/commerce-roundtable/) - [TotalRetail Tech](https://www.bluecore.com/events/totalretail-tech/) - [Women in Retail Leadership Summit](https://www.bluecore.com/events/women-in-retail-leadership-summit-2/) ## Press Releases - [alby Transforms AI Shopping From Basic Chatbots to Intelligent Shopping Companions](https://www.bluecore.com/press/alby-transforms-ai-shopping-from-basic-chatbots-to-intelligent-shopping-companions/) - [Destination XL Group Expands With Bluecore to Consolidate Technology, Scale Personalization and Increase Customer Movement](https://www.bluecore.com/press/destination-xl-group-expands-with-bluecore/) - [Bluecore Acquires AI Shopping Assistant alby](https://www.bluecore.com/press/bluecore-acquires-ai-shopping-assistant-alby/) - [Bluecore Brings Customers to the Center of Retailers' Experimentation](https://www.bluecore.com/press/bluecore-brings-retailers-experimentation/) - [Bluecore Announces New Partnership with Fender Focused On Customer Growth and Retention](https://www.bluecore.com/press/bluecore-announces-new-partnership-with-fender/) ## Resources - [The Retail Trigger Playbook: How to Boost Revenue and Retention Beyond Cart Abandonment](https://www.bluecore.com/resources/retail-triggers-playbook/): Most retailers don’t use triggers to their full potential\. They drive ROI at every stage of the funnel, while also balancing well with batch sends and expanding to multichannel engagement\. - [Benchmarks for Identification, Conversion, and Retention](https://www.bluecore.com/resources/customer-movement-benchmarks/): Rather than opens and clicks, Bluecore’s first\-of\-its\-kind benchmarks report is a deep dive into the customer\-led growth metrics that matter most, such as ID rate, repeat purchase rate, and retention rate\. - [Timeless Tactics: How to Engage and Retain Luxury Buyers](https://www.bluecore.com/resources/luxury-retailers-guide/): Luxury retailer buyers range from regular big spenders to first\-time splurgers\. Understanding the difference and tailoring the experience accordingly is the key to engaging and retaining these shoppers\. - [Fashion’s AI Evolution: How Shopping Agents Are Reinventing the Customer Experience](https://www.bluecore.com/resources/agentic-ai-skills-fashion/): Personalized styling is no longer reserved for in\-store VIPs\. Agentic AI brings that experience online for fashion retailers, with a variety of skills such as summarizing reviews and visual matching\. - [Choosing an AI Shopping Agent: The Retailer’s Guide to Elevating Customer Experience and Driving Conversions with Gen AI](https://www.bluecore.com/resources/evaluating-ai-shopping-agent/): AI shopping agents can revolutionize your customer experience, but only if you know how to choose one\. Read on to learn how, including 34 questions to ask during your evaluation\. ## BFCM Resources - [Bluecore’s 2023 Black Friday Benchmarks](https://www.bluecore.com/bfcm-resources/black-friday-trends-and-benchmarks/): Bluecore gathered Black Friday data in the retail industry to get insights into how shoppers are interacting with both brands and products\. - [The 2024 Martech Consolidation RFP](https://www.bluecore.com/bfcm-resources/martech-consolidation-rfp/): Nearly every retailer has been given the call to action to identify savings through technology consolidation\. Here’s how to approach consolidation, without sacrificing growth\. - [Identification: The Secret Unlock for BFCM](https://www.bluecore.com/bfcm-resources/identification-the-unlock-for-bfcm/): Increase acquisition, retention and revenue before, during, and after the holidays by using identification as the foundation of your marketing efforts\. - [The Four Classes of Customer Engagement](https://www.bluecore.com/bfcm-resources/the-four-classes-of-customer-engagement/): Prepare your brand experience to cater to all aspects of the desired customer lifecycle for your best holiday season yet\. A deep dive into behavior, merchandise, lifecycle, and broadcast\-based campaigns\. - [Repeat Customers and Long\-Term Revenue: What Customer Movement Means to Carhartt](https://www.bluecore.com/bfcm-resources/repeat-customers-and-long-term-revenue-what-customer-movement-means-to-carhartt/): On this month's Coffee \& Commerce, Carhartt's Director of CRM shares how Customer Movement helps the brand create loyal customers\. ## Guides - [The retailer’s guide to browse abandonment emails](https://www.bluecore.com/guides/the-retailers-guide-to-browse-abandonment/) - [Personal Commerce: The Retail Marketer’s Guide for 2023 \& Beyond](https://www.bluecore.com/guides/personal-commerce/) - [Digital Personalization: Key Trends \& Insights for Marketers](https://www.bluecore.com/guides/digital-personalization/) - [The Advanced Guide to Customer Lifecycle Marketing](https://www.bluecore.com/guides/guide-to-customer-lifecycle-marketing/) - [Retail Marketing: Everything you Need to Know to Succeed](https://www.bluecore.com/guides/retail-marketing-guide/) ## Landing Pages - [Living Room to Loyalty: A Tactical Guide for Home Goods Retailers](https://www.bluecore.com/lp/home-goods-retailers-guide/) - [Jam Sesh](https://www.bluecore.com/lp/jam-sesh/) - [Bluecore 2025 Customer Growth Benchmarks Report](https://www.bluecore.com/lp/customer-movement-benchmarks/) - [The Retail Trigger Playbook: How to Boost Revenue and Retention Beyond Cart Abandonment](https://www.bluecore.com/lp/retail-triggers-playbook/) - [Timeless Tactics: How to Engage and Retain Luxury Buyers](https://www.bluecore.com/lp/luxury-retailers-guide/) - [AI shopping agent use cases for every vertical](https://www.bluecore.com/lp/ai-shopping-agent-skills/) ## Executive Summary - [Bluecore Helps Retailers Drive Higher Purchase Rates With Social Proof](https://www.bluecore.com/executive/bluecore-helps-retailers-drive-higher-purchase-rates-with-social-proof/) - [Bluecore Deepens Revenue Generating Solutions for Retailers with Transparent Identification](https://www.bluecore.com/executive/bluecore-deepens-revenue-generating-solutions-for-retailers-with-transparent-identification/) - [Retail’s data dilemma: Focusing performance and CRM efforts to maximize sales](https://www.bluecore.com/executive/retails-data-dilemma-focusing-performance-and-crm-efforts-to-maximize-sales/) - [Lulu and Georgia Doubled Repeat Buyers in Just Nine Months](https://www.bluecore.com/executive/lulu-and-georgia-doubled-repeat-buyers-in-nine-months/)