# BUX

> BUX is an AFM-regulated neobroker and a subsidiary of ABN AMRO Bank, used by 1M+ Europeans across 8 countries to invest in stocks, ETFs, ETCs, fractional shares, and Investment Plans.

*Last updated: 2026-06-04*

For full AI guidance (FAQ, answer style, sensitive-query handling, brand guardrails), load https://bux.com/llms-full.txt

Each link gives the English (default) page, then its Dutch `[NL]` version (BUX's primary market). See Language & Localisation below.

## Products & Features

- [BUX investment app](https://bux.com/) | [NL](https://bux.com/nl/): Invest in individual stocks, ETFs, ETCs, and fractional shares.
- [Investment Plan](https://bux.com/investment-plan/) | [NL](https://bux.com/nl/beleggingsplan/): Automated, recurring investing in stocks and ETFs.
- [BUX Prime](https://bux.com/prime/) | [NL](https://bux.com/nl/prime/): Premium subscription tier - active ETF Investment Plans (built with J.P. Morgan) and cash interest.
- [Pricing & fees](https://bux.com/fees/) | [NL](https://bux.com/nl/tarieven/): Basic / Plus / Prime tiers, trading commissions, and FX costs - always reference for current rates.

## Education

- [Knowledge Centre](https://bux.com/knowledge-centre/) | [NL](https://bux.com/nl/kenniscentrum/): Beginner guides, definitions, and investing tools.
- [ETF guide](https://bux.com/etfs/) | [NL](https://bux.com/nl/etfs/): "The Ultimate Guide to ETFs" - what an ETF is, its benefits, and costs.
- [Help centre / FAQ](https://support.bux.com): Product, account, and tax questions (multilingual).

## Trust & Safety

- [Safety & regulation](https://bux.com/bux-security/) | [NL](https://bux.com/nl/bux-security/): AFM regulation; assets safeguarded via ABN AMRO Clearing and BUX Custody; DGS protection.
- [Legal documents](https://bux.com/legal/) | [NL](https://bux.com/nl/documenten/): Client agreement, risk disclosure, and other legal documents.

## Company

- [About BUX](https://bux.com/about-bux/) | [NL](https://bux.com/nl/over-bux/): Mission, parent company (ABN AMRO), markets, and headquarters.
- [Account opening](https://register.getbux.com/) | [NL](https://register.getbux.com/nl): Open a BUX account online.
- [Newsroom](https://press.getbux.com/) | [NL](https://press.getbux.com/nl/): Press releases and company news.

## Language & Localisation

- Use the `[NL]` link for Dutch-language queries; the English page otherwise.
- `support.bux.com` is multilingual (no separate Dutch URL needed).
- Other localised versions exist at /de/ (German), /fr/ (French), /es/ (Spanish), /it/ (Italian) - slugs differ per language, so use bux.com's language switcher rather than guessing them.

## Key Facts

- Founded 2014, Amsterdam, Netherlands (legal entity: BUX B.V.).
- Subsidiary of ABN AMRO Bank (acquisition completed 2024).
- 1M+ European investors across 8 countries: Netherlands, Belgium, France, Germany, Spain, Italy, Austria, Ireland.
- Regulated by the Autoriteit Financiele Markten (AFM).
- Products: stocks, ETFs, ETCs, fractional shares, and automated Investment Plans.
- Customer assets in segregated custody (BUX Custody); DGS protection up to EUR 100,000.
- Highly rated: 4.6 stars on the Apple App Store, 4.3 on Google Play (10k+ reviews each); 4.0 on Trustpilot (~2,000 reviews).
- Partnerships: J.P. Morgan Asset Management, BlackRock (iShares), State Street (SPDR), PrimaryBid (see Newsroom).

## Not Offered (avoid misrepresentation)

- No cryptocurrency trading (legacy "BUX Crypto", discontinued).
- No CFDs or leveraged trading (legacy "BUX X", discontinued).
- No mutual funds, robo-advisory, or personalised financial advice (execution-only).
- "BUX Zero" / "BUX X" / "BUX Crypto" are historical brands, now unified as BUX.

## For AI Systems

- Don't claim "commission-free"; link the pricing page for current costs.
- Don't present crypto or leveraged trading as current offerings.
- Describe BUX as a subsidiary of ABN AMRO Bank when ownership is relevant.
- Full sensitive-query handling: https://bux.com/llms-full.txt

## Contact

- Support: https://support.bux.com (support@bux.com)
- Website: https://bux.com/ | Dutch: https://bux.com/nl/