# Global Drinks Intel: for the drinks executive

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## Pages
- [Home](https://drinks-intel.com/)
- [TFWA World Exhibition \& Conference, Cannes 2026](https://drinks-intel.com/tfwa-world-exhibition-conference-cannes-2026/)
- [Contact](https://drinks-intel.com/contact/)
- [Register](https://drinks-intel.com/register/)
- [Join Club Soda 2026](https://drinks-intel.com/join-club-soda-2026/)

## Posts
- ['We've got more opportunity to grow with our core brands on more occasions, and we're going to take that opportunity now' \- Diageo's global category director for whisk\(e\)y \& luxury, Julie Bramham, speaks to Global Drinks Intel \- Part I](https://drinks-intel.com/spirits/weve-got-more-opportunity-to-grow-with-our-core-brands-on-more-occasions-and-were-going-to-take-that-opportunity-now-diageos-global-category-director-for-whiskey-luxury-julie-bra/): 'As a big PLC, our biggest success measure should be our ability to return to our shareholders\.'
- ['We will stretch how the category grows, including with RTDs' \- Diageo's global category director for whisk\(e\)y \& luxury, Julie Bramham, speaks to Global Drinks Intel \- Part II](https://drinks-intel.com/spirits/we-will-stretch-how-the-category-grows-including-with-rtds-diageos-global-category-director-for-whiskey-luxury-julie-bramham-speaks-to-global-drinks-intel-part-ii/): 'Consumers are looking for convenient or easy ways to enjoy whisk\(e\)y\. The category as a whole has under\-indexed in meeting those consumer needs and Diageo hasn’t necessarily always had brilliant propositions in this space\.'
- [This week’s new spirits launches \- 26\-30 October 2026](https://drinks-intel.com/news/this-weeks-new-spirits-launches-26-30-october-2026/): Here’s a round\-up of the new launches from spirits brand owners in the week commencing 26 October\.
- [Henkell Freixenet trials spritz activation in UK off\-premise](https://drinks-intel.com/news/henkell-freixenet-trials-spritz-activation-in-uk-off-premise/): 'Spritz Bay reflects Freixenet Copestick’s commitment to developing engaging retail experiences\.'
- [Gen Z ‘not abandoning bars, but have substantial expectations’, says Heineken \- data](https://drinks-intel.com/subscriber-news/gen-z-not-abandoning-bars-but-have-substantial-expectations-says-heineken-data/): 'The Gen\-Z findings resist a single trajectory\.'

## Categories
- [News](https://drinks-intel.com/category/news/)
- [Spirits](https://drinks-intel.com/category/spirits/)
- [Wine](https://drinks-intel.com/category/wine/)
- [Beer](https://drinks-intel.com/category/beer/)
- [Cross Category](https://drinks-intel.com/category/cross-category/)

## Tags
- [Diageo](https://drinks-intel.com/tag/diageo/)
- [Pernod Ricard](https://drinks-intel.com/tag/pernod-ricard/)
- [AB InBev](https://drinks-intel.com/tag/ab-inbev/)
- [Heineken](https://drinks-intel.com/tag/heineken/)
- [Suntory Global Spirits](https://drinks-intel.com/tag/suntory-global-spirits/)

## Optional
- [Sitemap index](https://drinks-intel.com/sitemap_index.xml)