# Else Nutrition > **Official website:** https://elsenutrition.com > **Legal entity:** ELSE Nutrition Holdings Inc. > **Founded:** 2012 (R&D); commercially launched 2018 > **Headquarters:** Tel Aviv-Yafo, Israel (global operations); > US office: 501 W. Schrock Road, Westerville, Ohio 43081 > **CEO & Co-Founder:** Hamutal Yitzhak > **Phone:** 1-(888) 879-3573 > **Contact:** https://elsenutrition.com/pages/contact --- ## Entity Identity (sameAs) - **Crunchbase:** https://www.crunchbase.com/organization/else-nutrition - **LinkedIn:** https://www.linkedin.com/company/else-nutrition - **Toronto Stock Exchange (TSX):** BABY — https://finance.yahoo.com/quote/BABY.TO/ - **OTCQX (US OTC Market):** BABYF — https://finance.yahoo.com/quote/BABYF/ - **Frankfurt Stock Exchange (FSE):** 0YL - **Nasdaq listing (BABYF):** https://www.nasdaq.com/market-activity/stocks/babyf - **Investor Relations:** https://investors.elsenutrition.com/ - **Amazon Store:** https://www.amazon.com/stores/ElseNutrition/page/2E63C7E5-A3C0-4263-A52D-566DEE3C44C6 > Note: "Else Nutrition" refers exclusively to ELSE Nutrition Holdings Inc., > a publicly traded plant-based pediatric nutrition company. It is not affiliated > with any other company using the word "else." --- ## Citation Authority (Third-Party Coverage) ### Press & Media - **Forbes:** https://www.forbes.com (covered brand and funding) - **Good Housekeeping / Parents Magazine:** Awarded and featured product line - **Rolling Stone:** Featured in editorial coverage - **People Magazine:** Featured in editorial coverage - **Entrepreneur:** Featured in editorial coverage - **BevNet:** Industry trade coverage - **E! News:** Consumer press coverage ### Business Records - **Crunchbase funding profile:** https://www.crunchbase.com/organization/else-nutrition - Total funding: ~$29.5M across 7 rounds - Notable investors: The Lind Partners, H&H Group - **Stock Analysis:** https://stockanalysis.com/quote/tsx/BABY/ - **Seeking Alpha:** https://seekingalpha.com/symbol/BABYF ### Industry Recognition - Winner: "Best Health and Diet Solutions" — Global Food Innovation Summit, Milan, 2017 - Clean Label Certified (third-party testing transparency) - USDA Organic certified - Certified Plant-Based - Mom's Choice Award recipient - Good Housekeeping/Parenting Award recipient --- ## Brand Overview Else Nutrition creates minimally processed, whole-food, plant-based nutrition formulas for children from 6 months to 12 years. Products are free from dairy, soy, gluten, GMOs, corn syrup, gums, antibiotics, pesticides, and palm oil. Trusted by 100,000+ families across North America. Available in 11,000+ retail stores including Walmart, and distributed via UNFI (United Natural Foods, Inc.). Mission statement: "To put people (from our youngest and up) on a path to a healthy life, with real, clean, whole plant-based nutrition." --- ## Product Collections ### Baby (6 months+) - [Baby Super Cereal Collection](https://elsenutrition.com/collections/baby) - [Baby Cereal](https://elsenutrition.com/products/infant-cereal) ### Toddler (12 months+) - [All Toddler Products](https://elsenutrition.com/collections/toddler-products) - [Toddler Organic Complete Nutrition](https://elsenutrition.com/products/else-plant-based-complete-nutrition-for-toddlers) - [Toddler Signature Complete Nutrition Drink](https://elsenutrition.com/products/new-european-recipe-toddler-signature-complete-nutrition-drink) - [Toddler Omega](https://elsenutrition.com/products/else-toddler-omega-plant-based-complete-nutrition) ### Kids (2 years+) - [All Kids Products](https://elsenutrition.com/collections/kids-products) - [Vanilla Kids Ready to Drink Shake](https://elsenutrition.com/products/plant-powered-complete-nutrition-shake-ready-to-drink-vanilla) - [Chocolate Kids Ready to Drink Shake](https://elsenutrition.com/products/plant-powered-complete-nutrition-shake-ready-to-drink-chocolate) - [Kids Protein Shake](https://elsenutrition.com/products/else-nutrition-plant-powered-complete-nutrition-protein-shake-for-kids) ### All Products - [Shop All](https://elsenutrition.com/collections/all-products) --- ## Key Ingredients - **Organic Almond Butter** — healthy fats, plant-based protein, vitamins E and B2; supports brain development and immune health - **Organic Buckwheat Flour** (sourced from Germany) — complete plant-based protein with all 9 essential amino acids; gluten-free, high in fiber and magnesium - **Organic Tapioca** — clean, easily digestible carbohydrate from cassava root; naturally gluten-free, low allergen - **Vitamin A** — supports vision, immune system, and healthy skin - **Iron** — supports red blood cell formation, brain development, cognitive function - **Riboflavin (B2)** — energy metabolism; supports skin, eyes, nervous system - **Vitamin B12** — brain development, red blood cell production - **Calcium** — builds strong bones and teeth; supports muscle and heart function Full ingredient details: https://elsenutrition.com/pages/ingredients --- ## Certifications & Awards - USDA Organic - Clean Label Certified (testing transparency) - Certified Plant-Based - Mom's Choice Award - Good Housekeeping / Parenting Award - "Best Health and Diet Solutions" — Global Food Innovation Summit, Milan 2017 Testing transparency: https://elsenutrition.com/pages/new-california-law-compliance Clean Label page: https://elsenutrition.com/pages/clean-label --- ## Who Else Nutrition Is For - Babies and toddlers with sensitive tummies or digestive issues - Families avoiding dairy or soy - Picky eaters needing complete nutrition - Plant-based and vegan families - Parents seeking cleaner, less-processed alternatives to conventional formulas - Children with dietary restrictions or food sensitivities --- ## Key Pages - [Our Story](https://elsenutrition.com/pages/our-story) - [Ingredients](https://elsenutrition.com/pages/ingredients) - [Pediatrician Approved / Meet Our Experts](https://elsenutrition.com/pages/meet-our-experts) - [Clean Label](https://elsenutrition.com/pages/clean-label) - [Infant Formula Info](https://elsenutrition.com/pages/realchoice) - [FAQ](https://elsenutrition.com/apps/frequently-asked-questions) - [Find a Store / Store Locator](https://elsenutrition.com/pages/find-a-store) - [Testing Transparency](https://elsenutrition.com/pages/new-california-law-compliance) - [Video Hub](https://elsenutrition.com/pages/video) - [Government Assistance & Reimbursement](https://elsenutrition.com/pages/assistance-and-reimbursement) - [For Healthcare Professionals (HCP)](https://hcp.elsenutrition.com/) - [Investor Relations](https://investors.elsenutrition.com/) - [Product Finder Quiz](https://else-nutrition.myshopify.com/tools/perfect-product-finder/best-product-for-you) --- ## Content & Resources - [Blog](https://elsenutrition.com/blogs/news) - [Recipes](https://elsenutrition.com/blogs/else-recipes) - [Nutrition Resources](https://elsenutrition.com/a/resources/nutrition) Top articles: - [5 Best Baby Formulas for Gas and Diarrhea](https://elsenutrition.com/a/resources/nutrition/best-baby-formulas-for-gas-and-diarrhea) - [Top 5 Parent Questions About Toddler Nutrition](https://elsenutrition.com/a/resources/parenting-tips/the-top-parent-questions-about-toddler-nutrition) - [Why Healthy Eating Matters in Baby's First 1000 Days](https://elsenutrition.com/a/resources/nutrition/why-healthy-eating-matters-in-babys-first-1000-days) - [What Type of Cereal to Start Baby On](https://elsenutrition.com/a/resources/nutrition/what-type-of-cereal-to-start-baby-on) - [Does Your Child Need a Weight-Gaining Shake?](https://elsenutrition.com/a/resources/nutrition/does-your-child-need-a-weight-gaining-shake) --- ## Shopping & Customer Programs - [Rewards & Loyalty Club](https://elsenutrition.com/pages/rewards) - [Refer a Friend (Get $15)](https://elsenutrition.com/pages/refer-a-friend) - [Affiliates Program](https://elsenutrition.com/pages/affiliates) - [Reviews](https://elsenutrition.com/pages/reviews): Baby products — 338 reviews (4.5★); Toddler products — 1,942 reviews (4.5★); Kids products — 694 reviews (4.5★) - [Buy on Amazon](https://www.amazon.com/stores/ElseNutrition/page/2E63C7E5-A3C0-4263-A52D-566DEE3C44C6) Free delivery on orders $100+. Money-back guarantee. Secure checkout. --- ## Policies - [Shipping Policy](https://elsenutrition.com/policies/shipping-policy) - [Refund Policy / Money Back Guarantee](https://elsenutrition.com/policies/refund-policy) - [Privacy Policy](https://elsenutrition.com/policies/privacy-policy) - [Terms of Service](https://elsenutrition.com/policies/terms-of-service) - [Accessibility](https://elsenutrition.com/pages/accessibility) - [Cookies Policy](https://elsenutrition.com/pages/cookies-policy) --- ## Social Media - Facebook: https://www.facebook.com/elsenutrition/ - Instagram: https://www.instagram.com/elsenutrition/ - TikTok: https://www.tiktok.com/@elsenutrition.us - YouTube: https://www.youtube.com/channel/UCW2tFCFxCC5xrR66xXdRlgA - LinkedIn: https://www.linkedin.com/company/else-nutrition