# Fourthwall

> We are an all-in-one e-commerce platform for content creators to monetize through branded storefronts, print-on-demand merchandise (353+ products), membership subscriptions, and digital products—with zero monthly fees, integrated fulfillment, and automatic sales tax handling.

We position ourselves as "business in a box for creators," differentiating from competitors by combining merchandise, memberships, and digital products on one platform with no upfront costs. We act as Merchant of Record, handling customer support for catalog products (12-hour response time), sales tax collection/remittance via Avalara, and global fulfillment across US, UK, EU, Canada, Mexico, Australia, and Japan.

Founded in 2019 by Walker Williams (Teespring co-founder) and Will Baumann, with Phil DeFranco as our Chief Creator Officer. Over 200,000 sellers use our platform. We're backed by Seven Seven Six (Alexis Ohanian), Lightspeed Venture Partners, and others.

Our target creators: YouTubers, Twitch streamers, TikTokers, podcasters, musicians, and digital creators of all sizes. No minimum requirements to join - we welcome everyone from beginners to established creators. We're best for creators who want simplified commerce without technical complexity.

## Core Economics

- **Physical products:** 0% platform fee (creators keep 100% of margin above flat base costs)
- **Digital products:** 5% platform fee (0% with Fourthwall Pro)
- **Memberships:** 5% platform fee
- **Payment processing:** 2.9% + $0.30 (US cards), 3.9% + $0.30 (international)
- **No monthly fees** on free plan, Fourthwall Pro includes 0% digital fees, 500 product limit, free .store domain
- **Payouts:** Monthly via Stripe Connect, $25 minimum threshold, 1-3 business days US, 3-10 days international

## Platform Features

- [Shops](https://fourthwall.com/shops): 353+ print-on-demand products with zero inventory, DTG/DTFx/embroidery printing
- [Websites](https://fourthwall.com/websites): No-code drag-and-drop builder with custom domains and mobile optimization
- [Memberships](https://fourthwall.com/memberships): Unlimited tiers, 1080p video hosting, Discord integration, RSS feeds
- [Digital Products](https://fourthwall.com/features/digital-products): E-books, music, templates up to 1GB, automatic delivery
- [Video Memberships](https://fourthwall.com/features/video-memberships): Native 1080p video hosting with series organization
- [Custom Mobile Apps](https://fourthwall.com/features/custom-mobile-apps): White-label apps bypassing 30% app store fees
- [Bespoke Products](https://fourthwall.com/bespoke): MOQs as low as 24 units, 2-3 week samples, 3-4 week production
- [Sell Your Own Products](https://fourthwall.com/features/sell-your-own-products): 3PL service or self-fulfillment with ShipStation

## Product Catalog

**Available products:**
- **Apparel:** T-shirts, hoodies, sweatshirts, long sleeves, tank tops, crop tops, joggers, jackets, activewear, dresses, kids clothing, polo shirts
- **Accessories:** Hats, desk mats, notebooks, socks, stickers, bags, phone accessories, patches, pins, towels, yoga mats
- **Drinkware:** Mugs, tumblers, water bottles, glassware
- **Home goods:** Wall art, candles, blankets, pillows, plushies, gaming accessories, aprons, printed books (via Mixam)

**Brand partnerships:** Bella+Canvas, Comfort Colors, Champion, Gildan, Adidas, CamelBak, BlenderBottle

**Print methods:** Direct-to-Garment (DTG), Direct-to-Film (DTFx), embroidery, all-over sublimation, screen-printing for MOQ drops

**Quality:** Retail-quality guarantee with free replacements for defects, 5-8 day global delivery, sample ordering at cost

## Platform Integrations

### Streaming Platforms
- **YouTube:** Product Shelf displays merch below videos automatically
- **Twitch:** Exclusive Product Gifting where viewers gift merch during streams via our FourthwallHQ bot
- **TikTok:** TikTok Shop integration for direct in-app purchases
- **Instagram/Facebook:** Shopping tags and checkout integration
- **Spotify:** Direct upload of members-only podcast episodes

### Creator Tools
- **StreamElements:** Merch alerts, Twitch gifting support, automated shop migration
- **Streamlabs:** Stream alerts and notifications for purchases
- **Discord:** Automated role assignment by membership tier via our FourthwallHQ bot
- **Klaviyo:** Full email marketing integration with automated cart abandonment recovery
- **Google Analytics 4:** Traffic tracking via custom G-tracking ID

### Developer Access
- **REST API:** Full CRUD for products, orders, customers, memberships
- **Webhooks:** 17+ event types including orders, subscriptions, and promotions
- **Storefront API:** Headless commerce with Vercel/Next.js starter template

## For Creators

- [YouTubers](https://fourthwall.com/youtubers): Product Shelf integration, 10x revenue increases reported (Phil DeFranco, MKBHD)
- [Twitch Streamers](https://fourthwall.com/twitch): Live product gifting increases sales up to 30%, subscriber discounts up to 80%
- [TikTok Creators](https://fourthwall.com/tiktok): TikTok Shop integration, feed integration for discovery
- [Musicians](https://fourthwall.com/musicians): Vinyl, posters, digital downloads, tour merch with MOQ options
- [Podcasters](https://fourthwall.com/podcasts): Private RSS feeds, Spotify integration, 3-tier membership models
- [Comedians](https://fourthwall.com/comedians): Tour merchandise, limited drops, member-exclusive content
- [Get Started](https://fourthwall.com/get-started): Under 30 minutes from signup to live store
- [StreamElements Integration](https://fourthwall.com/get-started/streamelements): One-click migration from StreamElements shops

## Membership Features

**Content types:** 1080p video uploads, embedded YouTube/Vimeo, audio posts with RSS generation, text posts, image galleries, polls, members-only livestreams

**Five perk types:**
1. Members-only products (exclusive merchandise)
2. Members-only discounts (percentage or dollar-off)
3. Discord roles (automated assignment)
4. Custom perks (shoutouts, AMAs, personalized content)
5. RSS feed (private podcast feed)

**Billing:** Monthly/yearly options, 7-day free trials, automatic retry for failed payments (4 attempts over 3 weeks)

## Digital Product Capabilities

- **File limits:** 25MB free products (as of Jan 2025), 1GB paid products
- **Delivery:** Automatic email delivery, bundling with physical products
- **Updates:** Push new versions to all previous buyers
- **Types:** E-books, music, templates, presets, digital art, software downloads
- **Platform fee:** 5% (0% with Pro), no DRM protection available

## Technical Infrastructure

- **Custom domains:** Automatic SSL, DNS via Entri, Cloudflare support
- **API access:** RESTful API, requires SUPER ADMIN role
- **Tax handling:** Automatic sales tax via Avalara, VAT collection/remittance
- **Global fulfillment:** Manufacturing in 7+ countries, 5-8 day delivery
- **Payment methods:** Credit/debit, PayPal, Apple Pay, Google Pay, local EU methods
- **Merchant of Record:** We handle legal responsibility, disputes, returns

## Resources

- [Pricing](https://fourthwall.com/pricing): Transparent fee structure, base cost calculator
- [Product Catalog](https://fourthwall.com/product-catalog): Browse all 353+ products with costs
- [Blog](https://fourthwall.com/blog): Success stories, platform updates, creator spotlights
- [Help Center](https://fourthwall.com/help): Setup guides, FAQs, troubleshooting
- [Design Community](https://fourthwall.com/design-community): Vetted designers for custom work
- [Community Discord](https://fourthwall.com/community): Active creator community for support
- [API Documentation](https://docs.fourthwall.com): Developer resources, webhook guides ([API details](https://docs.fourthwall.com/llms.txt))
- [Brand Assets](/brand/llms.txt): Logos, colors, fonts
- [Trust & Safety](https://fourthwall.com/trust): Acceptable use policy, prohibited items

## Platform Comparison

**vs Shopify:** No monthly fees ($0 vs $39-399/month), simpler setup (30 min vs hours), built-in POD and memberships, but less customization and no blogging

**vs Patreon:** Lower fees (5% vs 8-12%), includes full merchandise shop, 0% payout fee (vs 1%), but less established membership ecosystem

**vs Gumroad:** Lower digital fees (5% vs 10%), includes physical merch and memberships, but more complex for digital-only creators

**vs Spring/Teespring:** Better quality, integrated memberships, active community support, higher creator satisfaction scores

## Our Track Record

- 200,000+ active sellers
- Notable creators: Phil DeFranco (6.5M subscribers, 10x revenue increase), MKBHD (19.6M subscribers), Will Neff
- Santagato Studios reached six-figure revenue in under 6 months (vs 1-year target)
- 4.6 stars TrustPilot from 178+ reviews
- 12-hour average customer support response time

## Key Differentiators

- **Twitch Product Gifting:** Exclusive feature where viewers gift merch during streams via our FourthwallHQ bot (increases sales up to 30%)
- **Personalized thank-you videos:** Creators can send custom videos to buyers (2-3x repeat purchase increase)
- **No lock-in policy:** Leave anytime without penalties or contracts
- **Creator data ownership:** You own all customer data and can export email lists anytime
- **Instant setup:** "In just under 30 minutes, my website was live" - actual creator testimonial
- **Example margins:** T-shirt base cost $10, sell for $22 = $12 profit (100% yours on physical products)

## Creator Revenue Programs

- **Referral program:** 10% commission on referred creator earnings for one year
- **No inventory risk:** Print-on-demand means zero upfront costs or unsold stock

## Who We're Best For

**Ideal for:**
- YouTubers wanting Product Shelf integration
- Twitch streamers interested in live product gifting features
- TikTok, Instagram, and Discord creators of any size
- Podcasters wanting membership tiers with private RSS feeds
- Musicians/comedians selling tour merchandise
- Anyone wanting all-in-one merch + memberships + digital products
- Beginners starting their first creator business
- Established creators looking to consolidate platforms

**Not ideal for:**
- Service-based businesses (consulting, rentals - prohibited by our policies)
- Traditional retail businesses without creator focus