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# Freestar

Publisher First

## Sitemaps

- [XML Sitemap](https://freestar.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Ad Revenue vs. Paying Customers: Which Makes More?](https://freestar.com/ad-revenue-vs-paying-customers-which-makes-more/) - The creator of Online Solitaire earns revenue through ad revenue or through paying customers who upgrade to an ad-free version of the game. Which is better?
- [ICYMI: Ad Tech Edition | Week of June 19, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-june-19-2023/) - From the Trade Desk’s ID5 Integration to Yahoo's new programmatic offering called "Spo-Backstage", catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of June 12, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-june-12-2023/) - From Tremor International Group rebranding to Nexxen to Criteo rolling out an SSP for commerce media, catch up on what happened in ad tech this week!
- [How to Calculate CPM and RPM](https://freestar.com/how-to-calculate-cpm-and-rpm/) - CPM (Cost per Mille) and RPM (Revenue per Mille) are essential metrics for website publishers to calculate and monitor their advertising revenue.
- [ICYMI: Ad Tech Edition | Week of June 5, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-june-5-2023/) - From LiveRamp fielding inbound inquiries over a potential sale to Microsoft de-prioritizing third-party ad tech, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of May 29, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-may-29-2023/) - From Google expanding its data clean room tools to European publishers blocking alternative IDs, catch up on what happened in ad tech this week!
- [Why Publishers Choose Freestar](https://freestar.com/why-publishers-choose-freestar/) - When publishers choose to work with Freestar, they do so because of our leading-edge ad monetization technology, insightful reporting and analytics...
- [How Freestar is Leveraging Emerging Technology](https://freestar.com/how-freestar-is-leveraging-emerging-technology/) - Today, I’m sharing with you how Freestar is using this technology and how we’re applying it to help our publishers maximize their ad revenue.
- [Ad Tech From A to Z - Volume 1](https://freestar.com/defining-the-acronyms-ad-tech-terminology-volume-1/) - Don’t know a CPM from a CMP? Wondering how an ad network is different from an ad server? Well, we’re not going to answer all of your burning terminology questions here, but we’ll tackle a handful in this article. We’re always publishing subsequent articles to help explain the various terms that float around the digital
- [Ad Tech from A to Z V.2](https://freestar.com/ad-tech-from-a-to-z-v-2/) - Welcome back to Ad Tech from A to Z! If you’re new to ad tech, these are common terms in the industry that you should know. Let’s get started! Accelerated Mobile Pages (AMP) is a project supported by Google to provide web publishers with a way to quickly serve web pages for mobile devices. There
- [Inside Freestar: Meet Louise](https://freestar.com/inside-freestar-meet-louise/) - Today, I’m introducing to you Louise Dijksman, Senior Customer Success Manager at Freestar. Louise has spent the last few years in ad tech, starting at Triple13.
- [Google’s Helpful Content Guidance Update](https://freestar.com/googles-helpful-content-guidance-update/) - Google's helpful content guidance is a set of guidelines to help website owners and creators understand what type of content is considered beneficial to users
- [FAQ: How do price floors work?](https://freestar.com/faq-how-do-price-floors-work/) - The price floor is the minimum price set for an ad impression and the advertiser is required to bid at least the specified minimum amount in order to win.
- [ICYMI: Ad Tech Edition | Week of May 22, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-may-22-2023/) - From Meta being hit with a record $1.3B fine to YouTube’s global ad revenue surpassing $30B, catch up on what happened in ad tech this week!
- [Privacy Policy FAQs For Publishers](https://freestar.com/privacy-policies-for-publishers/) - With three-plus years of almost constant news headlines of consumer data leaks, data privacy laws, and pressure to secure everything, another round of new legislation is about to touch down. Keeping it all straight is quite challenging, especially with the acronyms, right?! But we're going to try! Freestar recognizes and respects a user's right to
- [5 Tips to Increase Mobile App Ad Revenue](https://freestar.com/5-tips-to-increase-mobile-app-ad-revenue/) - In this blog, we will explore various strategies for increasing mobile app ad revenue through ads like selecting the right ad format to optimizing ad placement and targeting.
- [What Is AMP?](https://freestar.com/what-is-amp/) - To say that we use our mobile devices for everything is an understatement. Mobile phone usage has increased dramatically over the past few years, and somehow, it will only continue growing. As you already know, speed is essential to mobile browsing, so optimizing for that speed is the top priority for mobile web developers. While several frameworks
- [What Publishers Need to Know About AMP RTC](https://freestar.com/what-you-need-to-know-about-amp-rtc-real-time-config/) - Header bidding is appealing, in theory, to most publishers. Still, in reality, due to the complex dynamics of the ecosystem, it often results in server-side operations being executed on the client side, causing delays of 2-5 seconds before an ad request is made to the server. This delay blocks the rendering of web page content and
- [How to Use AI and ChatGPT for Your Content](https://freestar.com/how-to-use-ai-and-chatgpt-for-your-content/) - In this blog post, we will examine the potential downsides of using ChatGPT, including its lack of creativity and the risk of bias in its generated content.
- [How to Calculate CPM and eCPM](https://freestar.com/how-to-calculate-cpm-and-ecpm/) - CPM (Cost Per Mille) and eCPM (Effective Cost Per Mille) are both ad revenue models that can be used by publishers to monetize their websites or app.
- [The Future of Google SERPs and What It Means For Publishers](https://freestar.com/what-google-sge-means-for-publishers/) - On May 10, Google introduced future plans for the search engine result pages (SERPs). These plans include featuring AI-generated responses at the top of certain queries in a much more robust and well-formulated answer than in versions past. You can read Google's official blog post on their search generative experience. Mind-blowing, right? Preview: Over the
- [Advice to Your Younger Self – From Thought Leaders Around the Industry  V. 1](https://freestar.com/advice-to-your-younger-self-from-thought-leaders-around-the-industry-v-1/) - In Blood, Sweat & CPMs, Kurt Donnell, ends each episode with this poignant question “What advice would the current you give to a younger version of yourself?”
- [ICYMI: Ad Tech Edition | Week of May 15, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-may-15-2023/) - From OpenPath and the state of the supply chain to Google disabling 1% of cookies in Q1 2024, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of May 8, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-may-8-2023/) - From PubMatic launching Activate to Google’s new Search ad format, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of May 1, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-may-1-2023/) - From Amazon's price hike to Cadent acquiring EMX's SSP, catch up on what happened in ad tech this week!
- [Blood, Sweat & CPMs – Ep. 43: Chris Kane (Jounce Media)](https://freestar.com/blood-sweat-cpms-ep-43-chris-kane-jounce-media/) - Our host Kurt Donnell chats with Chris Kane, Founder of Jounce Media, an industry leader in programmatic supply chain management about why Jounce came to be...
- [ICYMI: Ad Tech Edition | Week of April 24, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-april-24-2023/) - From Time removing their digital paywall to Amazon’s DSP trumpeting its cookies-less targeting, catch up on what happened in ad tech this week!
- [Blood, Sweat & CPMs – Ep. 42: Natrian Maxwell (The Trade Desk)](https://freestar.com/blood-sweat-cpms-ep-42-natrian-maxwell-the-trade-desk/) - In this episode, we chat with Natrian Maxwell, GM of the Emerging Channels at The Trade Desk, about his thoughts on what will be coming to fruition...
- [Price Floors and Freestar’s Dynamic Flooring Technology](https://freestar.com/price-floors-and-freestars-dynamic-flooring-technology/) - Since Google Ad Manager switched to the first-price auction model, there seems to be more conversation about price floors and how to optimize them.
- [ICYMI: Ad Tech Edition | Week of April 17, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-april-17-2023/) - From Magnite debuting ClearLine to Google updating its guidance for creating helpful content, catch up on what happened in ad tech this week!
- [What is Ad Inventory?](https://freestar.com/what-is-ad-inventory/) - You might have heard the term "ad inventory" thrown around in the advertising world, but what does it really mean? In this post, we'll explore what ad inventory is and discuss the different ways to sell it. Let's dig in! What is Ad Inventory? Essentially, ad inventory is the number of ad spaces or spots
- [ICYMI: Ad Tech Edition | Week of April 10, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-april-10-2023/) - Bits and Bobs from around the industry: IAB: US Digital Ad Revenues Top $200 Billion For The First Time In 2022 | Adexchanger SSPs break with the past as push comes to shove in ad tech | Digiday Meta Regains Some of its Mojo for Marketers Thanks to AI Tool Advantage+ | Adweek A Google
- [10 Tips To Improve Website Quality](https://freestar.com/tips-improve-website-quality/) - At Freestar, the quality of our publishers is top priority. We have a team of experts dedicated to the supply of our ad inventory, and the reason is revenue. Without the hyper-focus on quality, we wouldn't see the average CPMs and RPMs across our monetized pages. But regardless, there are still publishers we work with
- [ICYMI: Ad Tech Edition | Week of April 3, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-april-3-2023/) - From Magnite exploring media trading to UK publishing suing Google, catch up on what happened in ad tech this week!
- [April Trends: CPMs and Seasonal Content](https://freestar.com/april-cpm-seasonal-content-trends/) - April is here and we’re excited to officially enter warmer temps, higher CPMs and Q2. Looking at the 12 months of the year, Q2 indicates the time period of April, May and June. January tends to be the slowest month of the year for ad revenue, coming off some of the highest months of the
- [Guide to Google MCM](https://freestar.com/guide-to-google-mcm/) - In 2022, SPM was replaced by Google MCM. This feature within GAM 360 allows smaller publishers to access Google AdX through a third-party Google partner.
- [ICYMI: Ad Tech Edition | Week of March 27, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-march-27-2023/) - From Google removing more than 5B ads last year to Microsoft slipping ads into AI-powered Bing Chat, catch up on what happened in ad tech this week!
- [Inside Freestar: Meet Matthew](https://freestar.com/inside-freestar-meet-matthew/) - Today, I have the honor of introducing to you Matthew Wells, Freestar’s first Chief Financial Officer. Matt is a 20-year finance and corporate development...
- [7 Tips for Publishers to Optimize for Programmatic Direct Deals](https://freestar.com/top-7-tips-for-publishers-to-optimize-for-programmatic-direct-deals/) - Programmatic direct deals are a type of digital advertising in which a buyer and a seller agree to sell and purchase ad inventory directly from each other...
- [ICYMI: Ad Tech Edition | Week of March 20, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-march-20-2023/) - From the dangers of AI chatbots to the potential ban of TikTok by the US government, catch up on what happened in ad tech this week!
- [5 Reasons Why Quality Leads To Higher RPMs](https://freestar.com/why-quality-websites-have-higher-cpms/) - The RPM equation is a complicated one, made up of uncontrollable factors. RPMs vary by content niche, seasonality, geo-location, viewability, and other factors.
- [ICYMI: Ad Tech Edition | Week of March 13, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-march-13-2023/) - From bank collapse causing ripple effects to regulators’ scrutiny of Big Tech, catch up on what happened in ad tech this week!
- [FAQ: Is There an Ideal Ad Layout?](https://freestar.com/faq-is-there-an-ideal-ad-layout/) - To start, there is no such thing as an “ideal” ad layout. Every website is unique so what may work for one publisher may not work for another.
- [ICYMI: Ad Tech Edition | Week of March 6, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-march-6-2023/) - From The Trade Desk's Open Path to SVB being shut down, catch up on what happened in ad tech this week!
- [Inspiring Leaders: An Interview with Top Women in Ad Tech](https://freestar.com/inspiring-leaders-an-interview-with-top-women-in-ad-tech/) - In honor of International Women’s Day, we wanted to highlight some of the amazing women in our industry that are paving the way for women in ad tech.
- [FAQ: "What Is My Projected RPM?"](https://freestar.com/faq-what-is-my-projected-rpm/) - RPM stands for “revenue per thousand” and is used to calculate what publishers earn if all your advertisers were using a CPM model.
- [7 Ways Website Images Contribute to a Better UX](https://freestar.com/improve-ux-with-site-images/) - While there are many aspects of image optimization, today we're focusing specifically on how to use images to better your website UX.
- [2023 Optimization Checklist to Maximize Ad Revenue](https://freestar.com/2023-optimization-checklist-to-maximize-ad-revenue/) - It’s a pivotal time to get your ad revenue in order. Here are a few optimizations that you can implement to maximize yield from now until the end of the year.
- [Benefits of Direct Sales for Publishers](https://freestar.com/benefits-of-direct-sales-for-publishers/) - Publishers can gain more control over their ad space inventory with direct sales, make more revenue by increasing CPMs (without additional ads).
- [ICYMI: Ad Tech Edition | Week of February 27, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-february-27-2023/) - From Simpli.fi and Genniee's acquisitions to Blockthrough and AAZ joining forces, catch up on what happened in ad tech this week!
- [SEO Trends For Enterprise Publishers in 2023](https://freestar.com/seo-trends-2023/) - This Wednesday several hundred of our closest enterprise publisher friends will join together to run down the list of SEO trends to focus on this next year. And just like all trends, they wouldn’t be so unless a substantial amount of noise and adoption hadn’t already happened. 2022 was a busy year for Google and
- [Trends in Programmatic Video Advertising 2023](https://freestar.com/trends-in-programmatic-video-advertising-2023/) - These trends are expected to shape the future of programmatic video advertising and provide new opportunities for advertisers and publishers alike.
- [Inside Freestar: Meet Wariana](https://freestar.com/inside-freestar-meet-wariana/) - Hello everyone 👋! Welcome back to Inside Freestar, where we introduce you to all of the people that make Freestar such a great place to work. So far you’ve met Amber, Tim, and Christina. Today, I have the honour of introducing to you Wariana Contreras, Yield Manager at Freestar. Warianna has spent the last few
- [ICYMI: Ad Tech Edition | Week of February 20, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-february-20-2023/) - From Walmart ad sales hitting $2.7B to privacy and policy issues in the industry, catch up on what happened in ad tech this week!
- [FAQ: How to can I implement video with minimal impact to UX?](https://freestar.com/faq-how-to-can-i-implement-video-with-minimal-impact-to-ux/) - We get asked the question "do users even like video?" or "won’t it impact the user experience?” Video is a great ad format that can offer minimal impact on UX.
- [ICYMI: Ad Tech Edition | Week of February 13, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-february-13-2023/) - From The Trade Desk stock rocketing to Meta increasing ads transparency, catch up on what happened in ad tech this week!
- [Best Practices For Email Monetization](https://freestar.com/best-practices-for-email-monetization/) - Email monetization is a hot topic right now. It’s something that established media brands, bloggers, etc. have been investing in as promotional tools for years.
- [KPIs For Measuring Mobile App Performance](https://freestar.com/kpis-for-measuring-mobile-app-performance/) - There are tons of key performance indicators (KPIs) out there for measuring app performance. We could easily run you through a list of the best KPIs for mobile apps, however, a ‘best of’ list wouldn’t necessarily be accurate. Why? Because not all KPIs will apply to every in-app scenario — nor are they of equal
- [ICYMI: Ad Tech Edition | Week of February 6, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-february-6-2023/) - From Google's Bard to Microsoft's new Bing browser, catch up on what happened in ad tech this week! ICYMI: Ad Tech Edition is a weekly round-up of industry news
- [Inside Freestar: Meet Amber Master](https://freestar.com/inside-freestar-meet-amber-master/) - In this edition of Inside Freestar, I'm so excited to introduce you to Amber . Amber is the Senior People Operations Manager on our People Operations team.
- [How to Use AMPHTML Ads for Better and Faster Ad Serving](https://freestar.com/how-to-use-amphtml-ads-for-better-and-faster-ad-serving/) - With AMPHTML ads, publishers can have the best of both worlds — the power of AMP technology to quickly serve high-quality ads and the customizability of HTML.
- [January Trends: Content Themes, CPMs and Tips to Maximize Revenue](https://freestar.com/january-ad-content-trends/) - Lessen the dropp by planning ahead, always budgeting for January's low CPMs, while also capitalizing on the lower-risk timeframe.
- [What Is an SDK and Why They Matter in Ad-Tech](https://freestar.com/what-is-an-sdk-and-why-they-matter-in-ad-tech/) - An SDK helps to standardize the development of app creation and functionality to make them work more seamlessly on different hardware, operating systems, etc.
- [How to Balance Ads and Your SEO Efforts](https://freestar.com/how-to-balance-ads-and-your-seo-efforts/) - In this article, we'll cover what kind of ads are out there and how you can balance ads and your SEO efforts.
- [SEO 2022, A Year in Review](https://freestar.com/seo-trends-2022/) - We met with publishers to discuss current SEO best practices and content strategies -- all for the end goal of a better experience for the user.
- [Getting Started with Monetizing Your App with Ads ](https://freestar.com/getting-started-with-monetizing-your-app-with-ads/) - App monetization that is tailored to your specific needs will get you on the path to a reliable revenue stream much more quickly than you might imagine.
- [FAQs on Google Algorithm Updates](https://freestar.com/faqs-google-core-algorithm-updates/) - Google turned up the heat in 2022, having more than ten major algorithm updates. A mix of core updates, several targeted at product reviews, a few more targeting spam and also introducing a new signal into the algorithm, called the helpful content update.
- [Top 5 Ad Reports You Should Be Using To Study Your Data](https://freestar.com/top-5-ad-reports-you-should-be-using-to-study-your-data/) - It is no secret that there are a lot of different variables that you need to measure to ensure that your ad revenue is on track and optimized to drive your business forward. In our opinion, too many of these variables are hidden in the dreaded “black box” — which is how we came up
- [5 AMP HTML Myths Busted](https://freestar.com/amp-html-myths-busted/) - Whenever I’m talking to people about AMP I generally get two clear responses, either they love it or hate it. We dispel myths and comments that I hear daily.
- [Meet Habib Amir: The Creator of Virtual Piano Who Helped Over 100 Million People Play The Piano Online](https://freestar.com/meet-habib-amir-the-creator-of-virtual-piano-who-helped-over-100-million-people-play-the-piano-online/) - Virtual Piano was launched as the world’s first online piano keyboard, allowing users to play the piano on a computer keyboard, mobile or tablet.
- [Meet David Galvis: 1 Developer, 15,000 Daily Active Users and Counting](https://freestar.com/meet-david-galvis-1-developer-15000-daily-active-users-and-counting/) - We sat down with David Galvis, Software Developer and Founder of papergames.io to learn more about his story and how papergames.io came to be.
- [Meet Laine Pearce: From Aerospace Engineering to Trading Card Collectibles](https://freestar.com/meet-laine-pearce-from-aerospace-engineering-to-trading-card-collectibles/) - Laine, an aerospace engineer and reserve member of the Royal Australian Air Force, started 130 Point, a trading card collectibles website in early 2017.
- [Bad Actors, Bad Ad Quality, and just plain Bad UX](https://freestar.com/bad-actors-bad-ad-quality-and-just-plain-bad-ux/) - For publishers, good UX means that visitors will read a whole article, enjoy it enough to share or come back for more, and view someads along the way.
- [Meet Robert Hanes: From A Few Thousand Users to Half A Million Users Per Month](https://freestar.com/meet-robert-hanes-from-a-few-thousand-users-to-half-a-million-users-per-month/) - Robert Hanes, CEO and Founder of The Game Haus, hosted a Sunday night sports radio talk show and from there, it grew to be an international media outlet.
- [Everything You Should Be Asking About Ads.txt](https://freestar.com/authorized-digital-sellers-file-faqs/) - Ads.txt was introduced in 2017 (and updated in 2022) by the IAB Tech Lab, with companion specs for Sellers.json and SupplyChain released in 2019.
- [Meet Allan Keiter: The Creator Behind 270toWin, Which Achieved over 380M Impressions on Election Day](https://freestar.com/meet-allan-keiter-the-creator-behind-270towin-which-achieved-over-380m-impressions-on-election-day/) - We had the opportunity to sit down with Allan Keiterto learn how he built 270toWin, an American political website that shares political news and real-time election results.
- [What Are the Differences Between Prebid.js and Prebid Server?](https://freestar.com/differences-between-prebid-js-prebid-server/) - Right now, two of the most popular open-source header bidding solutions are Prebid.js and Prebid Server.
- [Everything You Need to Know About Advertising in Email Newsletters](https://freestar.com/everything-you-need-to-know-about-advertising-in-email-newsletters/) - Email newsletters have been the long-reigning champions of brands throughout multiple industries when it comes to encouraging direct connections with customers.
- [Meet Colin Balfe: The Creator Behind the First-Person Storytelling Platform, Love What Matters, Touching the Hearts of Millions](https://freestar.com/meet-colin-balfe-the-creator-behind-the-first-person-storytelling-platform-love-what-matters-touching-the-hearts-of-millions/) - Love What Matters is a first-person storytelling platform that brings together millions of people to experience life through the words of random strangers.
- [Comscore, Assigning Traffic and Direct Sales: What Publishers Should Know](https://freestar.com/comscore-direct-sales-faqs-for-publishers/) - At the beginning of every partnership, Freestar requests the new publisher sign a Comscore traffic assignment letter (TAL).
- [Why Blocked Keywords Shouldn't  Influence Content Strategy](https://freestar.com/blocked-keywords-publisher-content-strategy/) - Somewhere on the Most Frequently Asked Questions By Publishers list is the question of blocked keywords. So what keywords/ phrases should be avoided in content?
- [Content Cleanup: How Publishers Can Survive Google's Helpful Content Update](https://freestar.com/content-cleanup-enterprise-publishers/) - A lot can be told of a publisher from the way they approach content. For some, creating helpful content has always been the goal...
- [SEO Tips For Celebrity News Sites](https://freestar.com/seo-tips-for-celebrity-news-sites/) - If you're a publisher in the celebrity news space struggling with SEO and revenue growth, read on for steps to take to change the trajectory of your brand.
- [RPM: What it Means for Publishers and Why It Matters](https://freestar.com/rpm-rps-what-they-are-why-they-matter/) - Let's talk about one of the most widely used metrics by enterprise publishers to calculate ad revenue, RPM.
- [+70% Organic Pageviews Since Google's Latest Algorithm Update, Here Are the SEO Strategies](https://freestar.com/publisher-post-algorithm-gains/) - One of the most common questions asked by publishers after implementing Freestar’s SEO traffic growth suggestions is when there will be evident...
- [Meet Tim: Freestar's VP of Video](https://freestar.com/meet-tim-freestars-vp-of-video/) - Freestar is excited to welcome Tim Glenn, VP of Video. With his years of experience, he’s exactly what Freestar needs to grow our video advertising business.
- [How to Get Google Traffic From Sources Other Than Organic Search](https://freestar.com/how-to-get-google-traffic-from-sources-other-than-traditional-organic-search/) - We talk about the differences among the Google features, how to optimize for them to get more web traffic, and a list of what you need to avoid/focus on.
- [What is App Store Optimization?](https://freestar.com/what-is-app-store-optimization/) - App store optimization is vital to remain competitive on Google Play and the App Store in order to see long-term success with mobile marketing efforts.
- [3 Simple Reasons To Invest in Video Content](https://freestar.com/benefits-video-content/) - The fastest-growing form of content across the web is video. This is largely due to the increased interest by users in this type of content.
- [Meet Christina: Freestar's SVP of Customer Success](https://freestar.com/meet-christina-freestars-svp-of-customer-success/) - Today, we’re excited to announce that Christina Fiasconaro, has been promoted to Senior Vice President of Customer Success at Freestar.
- [Freestar Appoints Its First Ever COO](https://freestar.com/freestar-appoints-its-first-ever-coo/) - We’re excited to introduce Freestar’s first-ever Chief Operating Officer, Matt Whaley. He will help us continue to build a strong, scalable global organization.
- [Calling All Aspiring Ad Tech Professionals](https://freestar.com/calling-all-aspiring-ad-tech-professionals/) - We wanted to create an opportunity for people who are looking to step into ad tech and learn from the ground up. That’s why we’re hiring Ad Tech Associates.
- [How Ad Revenue Seasonality Can Impact Digital Strategy](https://freestar.com/how-ad-revenue-seasonality-can-impact-digital-strategy/) - Understanding seasonality for ad revenue will help you better understand why you see the CPMs and RPMs that you do.
- [9 Bounce Rate Optimizations For Publishers](https://freestar.com/bounce-rate-optimization-tactics/) - Bounce rate refers to the percentage of people who view one page and then leave the website. A single-page session.
- [5 Benefits of Web Push Notifications](https://freestar.com/web-push-notifications-benefits/) - Web-based push notifications are messages sent to a user from a website to either their Android device or desktop browser.
- [8 Signs Your Website Isn’t as Mobile-Friendly as you Think](https://freestar.com/8-signs-your-website-isnt-as-mobile-friendly-as-you-think/) - Innovative businesses understand that these days, just having a website isn’t enough. Being mobile-friendly is crucial.
- [Kurt's Picks: Top Books to Read in 2022](https://freestar.com/kurts-picks-top-books-to-read-in-2022/) - I always enjoy recommendations from friends and colleagues, so I thought I’d share some of my top business and personal growth books .
- [Why Audience Development is the Next Step for Enterprise Publishers](https://freestar.com/audience-development-for-enterprise-publishers/) - Real audience development is a long-game that requires relationship building and a true understanding of why users come to your site, why they stay, etc..
- [Optimization Checklist to Maximize Ad Revenue](https://freestar.com/optimization-checklist-to-maximize-ad-revenue/) - With the start of a new year, it’s a pivotal time for you to get your ad revenue in order. Here are a few of Freestar’s offerings that you can implement to maximize ad revenue from now until the end of the year.
- [2022 Ad Tech Trends](https://freestar.com/2022-ad-tech-trends/) - Time is flying by and since we’re through with January, we thought we’d share what our experts think are the crucial ad tech trends to watch for in 2022.
- [​​What is Header Bidding and How Does it Work?](https://freestar.com/what-is-header-bidding-and-how-does-it-work/) - Header bidding, a programmatic advertising technique, allows publishers to offer their ad inventory to ad exchanges simultaneously before their ad server.
- [Three Ways Google Gemini Enterprise Is Saving Us Hours Every Week](https://freestar.com/three-ways-google-gemini-enterprise-is-saving-us-hours-every-week/) - Freestar uses AI to save time, streamline work, and boost impact—while keeping people at the heart of every innovation.
- [Freestar-Supported Identity Solutions](https://freestar.com/freestar-supported-identity-solutions/) - Freestar’s partnerships with leaders like The Trade Desk, Liveramp, ID5, Audigent, and our latest, LiveIntent are a major part of our identity strategy. As the industry evolves, we continue to test and build strategic partnerships that underscore our commitment to addressability in a cookie-less world.
- [Navigating Inventory Quality Standards Together](https://freestar.com/navigating-inventory-quality-standards-together/) - Advertiser standards are stricter than ever. Learn why inventory quality, transparency, and ad experience are key to protecting and maximizing your ad revenue.
- [What the Jounce Report Signals About Hybrid Monetization and Why Freestar Is Built for It](https://freestar.com/what-the-jounce-report-signals-about-hybrid-monetization-and-why-freestar-is-built-for-it/) - The latest Jounce report confirms it: monetization is no longer a binary choice. Learn how hybrid models help publishers balance control and performance
- [As Freestar Turns 10, We’re Still Putting the Publisher First ](https://freestar.com/as-freestar-turns-10-were-still-putting-the-publisher-first/) - Discover how Freestar puts publishers first—turning their challenges into smarter adtech tools, driven by real insights, not empty promises.
- [A Decade of Doing it Differently: From Publisher-First to People-First Tech](https://freestar.com/a-decade-of-doing-it-differently-from-publisher-first-to-people-first-tech/) - Freestar celebrates 10 years of growth by reflecting on its people-first philosophy, tech innovation, remote culture, and vision for the future of ad tech.
- [Adtech with Intention: Freestar’s Blueprint for the Next Decade](https://freestar.com/adtech-with-intention-freestars-blueprint-for-the-next-decade/) - Discover how Freestar’s CRO is driving purposeful AI, publisher empowerment, and transparent leadership to shape the future of ad tech.
- [Inside Freestar’s Journey to Smarter, Human-First AI](https://freestar.com/inside-freestars-journey-to-smarter-human-first-ai/) - Freestar uses AI to save time, streamline work, and boost impact—while keeping people at the heart of every innovation.
- [How our ‘Publisher-First’ Mindset Shapes Engineering at Freestar](https://freestar.com/how-our-publisher-first-mindset-shapes-engineering-at-freestar/) - Explore how Freestar's engineering team lives by a 'publisher-first' mantra, shaping a culture and product focused entirely on helping publishers succeed.
- [Navigating the New Privacy Frontier to Help Publishers Stay Compliant](https://freestar.com/navigating-the-new-privacy-frontier-to-help-publishers-stay-compliant/) - With privacy laws constantly changing, publishers face new compliance challenges. Learn how to navigate this new frontier and protect your ad revenue.
- [Customer success, the Freestar way: lessons from VP Jessica Sims](https://freestar.com/customer-success-the-freestar-way-lessons-from-vp-jessica-sims/) - Discover how Freestar's VP of Customer Success, Jess Sims, built a high-performing team dedicated to a "publisher-first" mantra and exceptional partner support.
- [Getting It Right From The Start: How Freestar Built a Publisher Onboarding Experience That’s All About People](https://freestar.com/getting-it-right-from-the-start-how-freestar-built-a-publisher-onboarding-experience-thats-all-about-people/) - See how Freestar's VP of Onboarding built a world-class, publisher-first experience that sets partners up for success from the very beginning.
- [Weathering the Ad Tech Storm](https://freestar.com/weathering-the-ad-tech-storm/) - The ad tech market is shifting. Learn key strategies to prepare for the rebound, optimize your site, and ensure you're ready to capture revenue.
- [No Tricks, Just Treats: How Freestar Scares Away Bad Ads](https://freestar.com/no-tricks-just-treats-how-freestar-scares-away-bad-ads/) - This Halloween, Freestar is scaring away ad monsters. Learn how our commitment to quality protects publishers and connects great content to premium ad revenue.
- [Freestar Partners with Ad-Shield to Recapture Revenue from “Dark Traffic” — Lost to a New Generation of Ad Blockers](https://freestar.com/freestar-partners-with-ad-shield-to-recapture-revenue-from-dark-traffic-lost-to-a-new-generation-of-ad-blockers/) - Freestar partners with Ad-Shield to help publishers recover revenue from advanced ad blockers and monetize previously unreachable "dark traffic".
- [The Value of Hashed Emails and What it Means For Publishers](https://freestar.com/hashed-email-ad-monetization-solution/) - Q4 is just about here, which means every publisher is asking Freestar the same question: how can we maximize revenue in these next few months? Don't worry, Freestar has you covered with our latest post on Q4 monetization! You'll notice that number five on the list of top ways to improve Q4 revenue for publishers
- [Unlocking Ad Dollars: A Publisher's Guide to Q4 Monetization](https://freestar.com/revenue-strategies-q4-ad-dollars/) - Maximize publisher Q4 ad revenue. Learn to optimize ads, use first-party data, and refresh content to capture peak holiday spending.
- [Fewer Ads, Better Outcomes: Publishers Betting on Quality and Longevity](https://freestar.com/fewer-ads-better-outcomes-publishers-betting-on-quality-and-longevity/) - Learn how reducing ad density and improving UX helps publishers increase CPMs, retain users, and drive long-term programmatic revenue growth.
- [Freestar Intelligence: We Handle The Complexity So You Don’t Have To](https://freestar.com/freestar-intelligence-we-handle-the-complexity-so-you-dont-have-to/) - Delivering real value through technology, built on a strong foundation of proven, tangible results.
- [MYTHBUSTER: Why “No Bids” Isn’t a Red Flag, It’s Programmatic Reality](https://freestar.com/mythbuster-why-no-bids-isnt-a-red-flag-its-programmatic-reality/) - Low bid density isn’t a red flag—it’s programmatic reality. Learn why “no bids” are normal and what really matters for optimizing ad revenue.
- [5 Audience Strategies That Are Driving Revenue For Publishers](https://freestar.com/5-audience-strategies-that-are-driving-revenue-for-publishers/) - Discover 5 audience strategies helping publishers diversify revenue, strengthen growth, and build lasting success beyond ads.
- [The Future for Publishers Isn’t Google – It’s You!](https://freestar.com/the-future-for-publishers-isnt-google-its-you/) - For decades, publishers have been caught in the gravitational pull of Google, Facebook, and Instagram—chasing pageviews, gaming algorithms, and ultimately building reliance on traffic from third-party platforms. But in 2025, the rules have changed. Google’s AI Overviews now give answers before users ever click. Facebook’s reach is throttled, fragmented, and pay-to-play. The platforms that once
- [Freestar’s Story Spotlighted in New Book Scale Up Faster by Pete Martin](https://freestar.com/freestars-story-spotlighted-in-new-book-scale-up-faster-by-pete-martin/) - Freestar is featured in Scale Up Faster, sharing real-world strategies for scaling successfully without outside investment.
- [You’ve Got the Team, We’ve Got the Tech: Introducing Freestar Flex!](https://freestar.com/youve-got-the-team-weve-got-the-tech-introducing-freestar-flex/) - Take control with Freestar Flex — a self-managed ad tech solution designed for publishers who demand transparency, efficiency, and scalable growth.
- [Why January is a Chill Month for Publisher Ad Revenue](https://freestar.com/why-january-is-a-chill-month-for-publisher-ad-revenue-seasonal-trends-explained/) - Every January, publishers express concerns over the drop, but this decline is both predictable and manageable with these tips.
- [5 Key Takeaways from the Publisher Predictions Webinar: Traffic, Monetization, and Market Trends](https://freestar.com/5-key-takeaways-from-the-publisher-predictions-webinar-traffic-monetization-and-market-trends/) - Learn more on publisher predictions for 2025 in our part 1 of the prediction series
- [7 Reasons Why Publisher Quality is the #1 Factor to Successful Ad Monetization](https://freestar.com/7-reasons-why-publisher-quality-is-the-1-factor-to-successful-ad-monetization/) - Publisher quality remains a top priority to meet the standards set the meet audiences and partners alike
- [Optimizing Ad Tech with Freestar’s Modular Header Bidding Wrapper: Performance Enhancements, Memory Management, and Customization](https://freestar.com/optimizing-ad-tech-with-freestars-modular-header-bidder-wrapper-performance-enhancements-memory-management-and-customization/) - In the world of digital advertising, balancing revenue optimization and performance is a delicate task. Page load speed, efficient use of resources, and seamless user experiences are as crucial as maximizing ad revenue. Freestar has emerged as a leader with its innovative header bidder wrapper technology, built upon and extending the open-source Prebid.js framework. A
- [Publisher Predictions for 2025: Part 2](https://freestar.com/publisher-predictions-for-2025-part-2/) - Learn more on publisher predictions for 2025 in our part 1 of the prediction series
- [Publisher Predictions for 2025: Part 1](https://freestar.com/publisher-predictions-for-2025-part-1/) - Learn more on publisher predictions for 2025 in our part 1 of the prediction series
- [Introducing Sertify: A New Partnership to Empower Diverse Publishers](https://freestar.com/introducing-sertify-a-new-partnership-to-empower-diverse-publishers/) - Get certified as a diverse-owned business in minutes with Freestar & Sertify—unlock new ad opportunities and boost revenue at no cost!
- [How Partners Like Deepsee (and Others!) Have Helped Pave the Way for Freestar’s Next Era](https://freestar.com/how-partners-like-deepsee-and-others-have-helped-pave-the-way-for-freestars-next-era/) - Discover how Freestar’s partnership with Deepsee.io is enhancing inventory quality, transparency, and audience growth for the next era of digital advertising.
- [Welcome to the Pack, Minnie– Freestar’s First Chief Comfort Officer!](https://freestar.com/welcome-to-the-pack-minnie-freestars-first-chief-comfort-officer/) - We are excited to kick off 2025 with an announcement that will surely set tails wagging… We are thrilled to introduce the newest member of the C-Suite at Freestar– Minnie, our Chief Comfort Officer (CCO). Minnie brings 6 months of experience and unwavering joy to this paw-sition. Minnie was rescued from an Atlanta, Georgia area
- [Google’s New Game: Are you a Winner?](https://freestar.com/googles-new-game-are-you-a-winner/) - In August Google released its first Core Update since March. The most recent Google core update appears to be one of the most positive updates that Google has released, especially for smaller publishers, specializing in user-focused content! Google has stated that, “This update is designed to continue our work to improve the quality of our
- [Maximizing Q4 Ad Revenue: A Guide, Part 2](https://freestar.com/maximizing-q4-ad-revenue-a-guide-part-2/) - In Part 1, we covered key strategies to optimize your ad monetization efforts ahead of Q4, focusing on ad inventory, formats, and working with demand partners. Now, let’s dive into additional steps publishers can take to capitalize on the highest revenue opportunities, particularly in updating content, analyzing data, and leveraging SEO to drive traffic and
- [Top 5 Key Takeaways from our Webinar: Maximizing Q4 Ad Revenue](https://freestar.com/top-5-key-takeaways-from-our-webinar-maximizing-q4-ad-revenue/) - We had published a guide on how publishers can maximize revenue in Q4 in part 1 and part2 leading to the webinar and had some interesting conversations around this. You can watch the entire webinar from the link below. We'll dive into the top five key takeaways from combining content strategy, ad partnerships, and optimization
- [Maximizing Q4 Ad Revenue: A Guide, Part 1](https://freestar.com/maximizing-q4-ad-revenue-a-guide/) - Q4 is a crucial period for any industry but more so for publishers looking to maximize revenue, as it’s often the most lucrative time of the year due to increased consumer spending and the holiday shopping season right around the corner. To make the most of this opportunity, publishers must adopt a strategic approach to
- [Top 10 Reasons ID Solutions Help Publishers Leverage First-Party Data for Increased Ad Revenue](https://freestar.com/top-10-reasons-id-solutions-help-publishers-leverage-first-party-data-for-increased-ad-revenue/) - Learn more on the top 10 reasons on how ID solutions help publishers leverage first party data that increases ad revenue
- [ICYMI: Ad Tech Edition | Week of September 9th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-september-9th-2024-2/) - From Google’s Controversial Conversion Attribution to The Trade Desk’s TV OS Push: Catch Up on This Week’s Ad Tech Highlights!
- [ICYMI: Ad Tech Edition | Week of September 16th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-september-16th-2024/) - From Twitch's New Brand-Customizable Game to Google's Ongoing Ad Monopoly Trial, Catch up on What Happened in Ad Tech this Week!
- [Top 10 Reasons Why ID Solutions Help in Personalizing Content](https://freestar.com/top-10-reasons-why-id-solutions-help-in-personalizing-content/) - Delivering personalized content is key to capturing user attention and driving engagement. However, personalization is only as good as the data behind it. That’s where Identity (ID) Graph solutions come into play. By leveraging ID solutions, publishers can connect data points across devices and platforms, helping deliver the right content to the right audience at
- [Freestar Explains: CMA Q1 2024 Report Google Privacy Sandbox](https://freestar.com/freestar-explains-cma-q1-2024-report-google-privacy-sandbox/) - Freestar’s partnerships with leaders like The Trade Desk, Liveramp, ID5, Audigent, and our latest, LiveIntent are a major part of our identity strategy. As the industry evolves, we continue to test and build strategic partnerships that underscore our commitment to addressability in a cookie-less world.
- [The Current State of Publisher Website Traffic and How to Avoid Algorithm Penalties](https://freestar.com/site-issues-that-could-lead-to-google-penalties/)
- [ICYMI: Ad Tech Edition | Week of September 2nd, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-september-2nd-2024/) - From Google’s Controversial Conversion Attribution to The Trade Desk’s TV OS Push: Catch Up on This Week’s Ad Tech Highlights!
- [Top 10 Reasons How ID Graph Solutions Help in Increasing CPM Rates](https://freestar.com/top-10-reasons-how-id-graph-solutions-help-in-increasing-cpm-rates/)
- [The Cookie Lives On… Sort Of](https://freestar.com/google-keeps-third-party-cookies/) - After multiple delays, it’s official. The third-party cookie wasn’t the problem after all, and it’s here to stay. Well, sort of. In case you missed it, Google Chrome and the Privacy Sandbox team posted an update today (July 22nd), proposing a different approach to user choice “instead of deprecating third-party cookies”. So that’s it folks.
- [5 Big Takeaways For Publishers From Google's API Leak](https://freestar.com/5-big-takeaways-for-publishers-from-googles-api-leak/) - May was a challenging month for Google. The launch of AI Overviews didn't go as planned, and a set of Search API documents were leaked, revealing over 14,000 top-secret factors used in their search algorithms. Several industry experts like Mike King, Rand Fishkin and Danny Goodwin have provided helpful recaps, but these can be highly
- [Meet Your Newest Competitor – Google’s AI Overviews](https://freestar.com/how-websites-can-compete-ai-overviews/) - You may have noticed a new addition to the Google search result pages launch earlier this month, it was pretty hard not to. With many search queries, AI-generated answers now auto-populate at the top of the results. This answer is compiled from a mixture of large language models and content from around the web that
- [LiveRamp’s Authenticated Traffic Solution and Google PAIR](https://freestar.com/authenticated-traffic-google-pair/) - As part of Freestar’s commitment to helping our partners improve their ad monetization, and prepare for a cookieless future, we closely partner with data collaboration platform, LiveRamp. One of LiveRamp’s core capabilities is enabling advertisers to reach their audiences wherever they’ve authenticated, and deliver personalized experiences that deepen valuable customer relationships - thereby increasing the
- [Reddit On The Rise: What We Can Learn From Reddit](https://freestar.com/what-we-can-learn-from-reddit/) - In the last 6 months we have seen Reddit hijack the search results, climbing the ranks of top traffic referral sources for publishers like never before. According to SemRush in this study, Reddit is currently the eighth most visited website in the world. This places them ahead of major sites such as Amazon, Bing and
- [How To Thrive During (and After!) the March Google Update](https://freestar.com/tips-for-organic-search-seo-performance/)
- [ICYMI: Ad Tech Edition | Week of March 25th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-march-25th-2024/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of March 18th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-march-18th-2024/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of March 11th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-march-11th-2024/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of March 4th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-march-4th-2024/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [Understanding MFA Websites and How to Respond When Flagged](https://freestar.com/made-for-advertising-what-to-do/) - Earlier this year, the Association of National Advertisers released a report revealing that MFA websites account for 15% of all annual ad impressions. This translates to approximately $13 billion wasted on media campaigns running on platforms designed solely for advertising purposes. While the existence of these substandard MFA websites is nothing new, recent developments, including
- [Freestar Offers AdTech Employment Opportunities Through Ad Tech Associate Program to Industry Newcomers](https://freestar.com/freestar-offers-adtech-employment-opportunities-through-ad-tech-associate-program-to-industry-newcomers/) - Freestar recently launched a new Ad Tech Associate program to give candidates who were interested in our space a chance to join Freestar and learn the ropes from our world-class team of experts.
- [Video Advertising Techniques Publishers Should be Using To Monetize Their Website](https://freestar.com/video-advertising-techniques-publishers-should-be-using-to-monetize-their-website/) - Video Advertising Techniques Publishers Should be Using To Monetize Their Website In the ever-evolving landscape of digital advertising, video monetization has emerged as a powerful tool for publishers looking to increase their revenue streams. As internet users continue to consume video content at a staggering pace, it’s essential for publishers to tap into the potential
- [5 Ways Publishers Can Maximize Ad Revenue This Political Season](https://freestar.com/5-ways-publishers-can-maximize-ad-revenue-this-political-season/) - November 5th may be the Super Bowl of the Election, but the election season starts long before then. Super Tuesday, a day on which a dozen-plus states will hold their primaries, is March 5th. By the end of March, more than 50% of delegate-related events will have taken place. And then it's off to the
- [Revolutionizing Ad Optimization: Freestar's Dynamic Ad Stack](https://freestar.com/revolutionizing-ad-optimization-freestars-dynamic-ad-stack/) - The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome and recurring challenge for publishers. The manual efforts involved in adjusting bidder configurations, managing timeouts, setting floor prices, and adapting to market dynamics have often consumed valuable time and resources. As the industry evolves,
- [ICYMI: Ad Tech Edition | Week of February26th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-february26th-2024/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of February19th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-february19th-2024/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of January 29th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-january-29th-2024/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of January 22nd, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-january-22nd-2024/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of January 15th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-january-15th-2024/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of January 8th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-january-8th-2024/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of January 1st, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-january-1st-2024/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of December 25th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-december-25th-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of December 18th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-december-18th-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of December 11th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-december-11th-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of December 4th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-december-4th-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [Google's Algorithm Overhaul: These Updates Are Impacting Much More Than Just Search](https://freestar.com/google-algorithm-updates-create-chaos-among-publishers/) - Five large-scale Google algorithm updates have occurred in the past three months, possibly breaking some kind of record. This year seems to be the culmination of the broad themes from the last decade of SEO advice, converging in a combined fruition. Publishers are now compelled to adhere to the principles of quality content, user experience
- [ICYMI: Ad Tech Edition | Week of November 27th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-november-27th-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [Advice to Your Younger Self – From Thought Leaders Around the Industry  V.3](https://freestar.com/advice-to-your-younger-self-from-thought-leaders-around-the-industry-v-3/) - In our podcast Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar, interviews thought leaders across the industry to get their perspectives on what matters most to them, as well as hear their takes on hot industry topics. He ends each episode with this very poignant question: “What advice would the current you
- [Publisher Acceptance Requirements: Are you ready to Monetize With Freestar?](https://freestar.com/publisher-quality-requirements/) - In order to grow publisher's average CPMs the last 8 years, safe to assume quality has always been in mind.
- [ICYMI: Ad Tech Edition | Week of November 13th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-november-13th-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of November 6th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-november-6th-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of October 30th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-october-30th-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of October 23rd, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-october-23rd-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of October 16th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-october-16-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of October 9, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-october-9-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [The Differences between eCPM vs CPM](https://freestar.com/the-differences-between-ecpm-vs-cpm/) - In the ever-evolving landscape of digital advertising, the jargon can often seem like a labyrinth, and two terms that often cause confusion are CPM and eCPM. Today, we’re here to shed light on these crucial metrics that drive the advertising industry. Written by Oliver Renusson, a Yield Analyst at Freestar, this article will not only
- [ICYMI: Ad Tech Edition | Week of October 2, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-october-2-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of September 25, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-september-25-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of September 18, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-september-18-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of September 11, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-september-11-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of September 4th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-september-4th-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [What Is Ad Monetization and How Does It Work?](https://freestar.com/what-is-ad-monetization-and-how-does-it-work/) - Ad monetization has become a very steady and sustainable business model for publishers looking to make supplemental or primary income from their platform. Much of the time, this income is passive, making it that much more of an appealing venture. When we talk about ad monetization, we’re referring to generating revenue through what the ad
- [ICYMI: Ad Tech Edition | Week of August 28, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-august-28-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of August 21, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-august-21-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of August 14, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-august-14-2023/) - From Google’s new search tool to IAB Europe’s full AdEx Benchmark 2022 Report, catch up on what happened in ad tech this week!
- [Advice to Your Younger Self – From Thought Leaders Around the Industry  V.2](https://freestar.com/advice-to-your-younger-self-from-thought-leaders-around-the-industry-v-2/) - In our podcast Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar, interviews thought leaders across the industry to get their perspectives on what matters most to them, as well as hear their takes on hot industry topics. He ends each episode with this very poignant question: “What advice would the current you
- [ICYMI: Ad Tech Edition | Week of August 7, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-august-7-2023/) - From Google’s new search tool to IAB Europe’s full AdEx Benchmark 2022 Report, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of July 31st, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-july-31-2023/) - From Google’s new search tool to IAB Europe’s full AdEx Benchmark 2022 Report, catch up on what happened in ad tech this week!
- [August Trends: CPMs and Seasonal Content](https://freestar.com/august-trends-cpms-seasonal-content/) - As the summer rolls on, August content trends are consumed by back-to-school, last-minute trips, and outdoor activities. One step closer to Fall, August gives us the last few weeks before vacations end, and out in the not-so-far distance, we can see Q4 around the corner. Depending on what part of the world you’re in, August
- [What You Need to Know About GA4](https://freestar.com/what-you-need-to-know-about-ga4/) - Next week, Google Analytics Universal will stop tracking new data. For the past year, many publishers have been running code for both GA-UA and the new system Google Analytics (GA4). GA4 is the latest version of Google's web analytics platform, officially launched in October 2020. What is happening to Universal Analytics? Google Analytics 3 (also
- [ICYMI: Ad Tech Edition | Week of July 10, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-july-10-2023/) - From Google’s new search tool to IAB Europe’s full AdEx Benchmark 2022 Report, catch up on what happened in ad tech this week!
- [July Trends: CPMs and Seasonal Content](https://freestar.com/july-trends-cpms-and-seasonal-content/) - July kicks off the start of Q3, hard to believe! Summer months can be a bit of a roller coaster when it comes to both website traffic and advertising budgets, making it hard to know exactly what to expect. July falls smack in the middle of what certain publishers consider the “summer slump.” For verticals
- [ICYMI: Ad Tech Edition | Week of July 3, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-july-3-2023/) - From MediaMath owing more than $100M to Advertisers paying attention as Meta’s Twitter rival surges, catch up on what happened in ad tech this week!
- [ICYMI: Ad Tech Edition | Week of June 26, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-june-26-2023/) - From Google violating its Standards in Ad Deals to Google blocking news in Canada over new law, catch up on what happened in ad tech this week!
- [Remote Life - How Freestar Makes It Work](https://freestar.com/going-remote-how-freestar-makes-it-work/) - Remote work has been accelerating all over the world. Entire industries can now successfully operate within a remote-workforce. Most professionals are seeking out jobs that allow the flexibility to work outside of a traditional office environment. Freestar is fortunate enough that our work does not need to be done in a specific place to be
- [How Does In-App Header Bidding Work?](https://freestar.com/how-does-in-app-header-bidding-work/) - In-app header bidding is a programmatic advertising technique that allows mobile publishers to provide ad space to multiple supply-side platforms (SSPs), etc.
- [FAQ: How Do We Support Direct Deals?](https://freestar.com/faq-how-do-we-support-direct-deals/) - A direct deal refers to a specific type of advertising transaction that occurs directly between an advertiser and a publisher using pre-negotiated terms.
- [What Are Monthly Active Users?](https://freestar.com/what-are-monthly-active-users/) - Monthly Active Users (MAU) is a metric commonly used in in-app monetization to measure the number of unique users who engage with an app within a given month.
- [Instream vs Outstream Video](https://freestar.com/instream-vs-outstream-video/) - In the rapidly evolving landscape of online advertising, video ads have emerged as a powerful tool for capturing audience attention and driving engagement. Among the various video ad formats, instream and outstream video ads have gained significant popularity. But which is better? In this blog post, we'll delve into the characteristics, pros, and cons of
- [Video Advertising – What Is It and How Are Video Ads Served](https://freestar.com/video-advertising-what-is-it-and-how-are-video-ads-served/) - Video advertising has rapidly become one of the most popular ways for companies to market their products or services. In fact, Business Insider reports a 20% increase in online video advertising spending over the previous year. Video marketing combines visuals and sound in an easy and fun way, making it perfect for getting people's attention.
- [FAQ: Server-Side or Client-Side?](https://freestar.com/faq-server-side-or-client-side/) - The two primary header bidding technologies, server-side and client-side, differ in terms of where the auction takes place and how the bids are processed.
- [Improving Ad Quality with Report This Ad](https://freestar.com/improving-ad-quality-with-report-this-ad/) - We listened to our publisher's feedback and built Report This Ad to improve ad quality and combat certain ad types.
- [How to Keep Your Business Visible During Crisis](https://freestar.com/how-to-keep-your-business-visible-during-crisis/) - Dicta hic harum et occaecaSed tincidunt tempor leo, vitae consequat lorem ornare ultricies. Nullam fringilla ultricies pharetra. Aliquam suscipit leo vel est fringilla laoreet in eget lorem. Proin non rhoncus nulla. Pellentesque porta nunc pretium, scelerisque justo a, tincidunt tellus. Mauris eu dictum mi. Vivamus non finibus ligula. Qui voluptatum et ab sunt tenetur voluptas.Nulla
- [Blood, Sweat & CPMs Podcast: Episode 2](https://freestar.com/copy-of-blood-sweat-cpms-podcast-episode-2/) - We interview Marty Krátký-Katz, Co-Founder and CEO of Blockthrough about the origins of Blockthrough and respectful ad blocking...
- [Blood, Sweat & CPMs Podcast: Episode 1](https://freestar.com/blood-sweat-cpms-podcast-episode-1/) - We interview Ashley Wheeler, Vice President of Seller Accounts about her philosophy on customer success in the ad tech industry...
- [A Look Into April](https://freestar.com/a-look-into-april/) - In keeping up with trends over the last couple of months, here’s a look at April from Freestar’s side and a few industry resources. Likely not a newsflash to anyone - April was particularly soft in average CPM and spend - but we did see some encouraging signs near the end of the month. From
- [How to Build your first Content Marketing Strategy](https://freestar.com/how-to-build-your-first-content-marketing-strategy/) - Dicta hic harum et occaecaSed tincidunt tempor leo, vitae consequat lorem ornare ultricies. Nullam fringilla ultricies pharetra. Aliquam suscipit leo vel est fringilla laoreet in eget lorem. Proin non rhoncus nulla. Pellentesque porta nunc pretium, scelerisque justo a, tincidunt tellus. Mauris eu dictum mi. Vivamus non finibus ligula. Qui voluptatum et ab sunt tenetur voluptas.Nulla
- [Eyes Wide Open](https://freestar.com/eyes-wide-open/) - We are following up on our previous post ("We are all in this together") to give an update on how Q1 ended with a deep dive into both the supply and demand sides. We are just a few days into April, so it’s a bit early to tell exactly how the month will end up.
- [We Are All In This Together](https://freestar.com/we-are-all-in-this-together/) - We are all in this together. In these unprecedented times, it is hard to go more than an hour without reading an article, having a discussion or watching a story about COVID-19. As we are all aware, this pandemic is causing declines in stock markets and putting the global economy at unparalleled risk. In a
- [Freestar Take: Facebook Announces Mobile Web & Desktop Arm Shut-Down.](https://freestar.com/facebook-announces-shutdown-mobile-web-arm/) - In early February, Facebook announced that it is planning to shut down the mobile web and desktop arm of its Audience Network on April 11th, 2020 (note: support for Instant Articles will remain). To truly understand what this means for the industry, and our publishers, we spoke with Freestar’s Sr. Director of Revenue Operations, Matt
- [February 4th: Google Chrome 80 Release Notes](https://freestar.com/february-4th-google-chrome-80-release-notes/) - Google Chrome is getting a major update next month, so we spoke with our Vice President of Engineering, James Jackson to break down the release and appropriate next steps for publishers. The update will roll out to all users on February 4th, 2020. What is the Chrome 80 release? It’s a new version of the
- [GDPR & Its Industry-Wide Impact on CPMs](https://freestar.com/gdpr-industry-wide-impact-on-cpms/) - The Issue: CPMs Are Down Year Over Year 2019 has unfortunately been a very soft year compared to 2018. Industry-wide, CPMs have been down over 10%, year-over-year, and in some verticals significantly lower than that. We see that in aggregate numbers for the sites that we manage and are hearing the same in many industry
- [Member Spotlight: Carrie Landers](https://freestar.com/member-spotlight-carrie-landers/) - As Freestar continues to grow in size and strength, we’ve decided to start a monthly blog series highlighting a different member of the Freestar dream team. This month, we would like to introduce an all-star member of our Publisher Operations team, Carrie Landers! Nickname? Lightning Landers! Official Title? Sr. Publisher Operations Manager What Office do
- [Malware Has Long Been a Plague For Publishers. As Malvertising Gets More Sophisticated, How Can We Win?](https://freestar.com/malware-has-long-been-a-plague-for-publishers/) - As a publisher, the plague of malware in all its various forms, including bots, bugs, ransomware and worms, has always been a concern. However, one that’s particularly worrisome due to its direct link to revenue, is malvertising. Site owners are searching for an innovative solution that keeps both revenue and safety in mind. As the
- [Member Spotlight: Christina Fiasconaro](https://freestar.com/member-spotlight-christina-fiasconaro/) - As Freestar continues to grow in size and strength, we've decided to start a monthly blog series highlighting a different member of the Freestar dream team. This month, we would like to introduce one of our newest additions to the family, Christina Fiasconaro. Do you have a nickname, or a name you HATE being called?
- [July 9th: Google Chrome's Ad Blocker Goes Global](https://freestar.com/google-chromes-ad-blocker-goes-global/) - Too often consumers are disrupted by slow browsing, inconvenient pop-ups, and frustrating distractions that restricts the user from enjoying the content they came to see. The Solution Last year, Google joined the Coalition for Better Ads, a group dedicated to creating global standards for online advertising that address consumer expectations and improve user experience. The
- [First Price Auctions to Sell Ad Inventory](https://freestar.com/first-price-auctions-to-sell-ad-inventory/) - A question that sometimes is discussed is whether first or second price auctions are better for selling ad inventory. A little bit of auction theory is necessary to understand why first price auctions are the best bet for network partners in the header. These results are proven rigorously elsewhere, here we state just what is
- [Site Performance Tip: Update to HTTP2](https://freestar.com/site-performance-tip-update-http2/) - This post will be a first in a series on how publishers can improve their site's performance. It's no secret a faster loading site equals happier users and a more seamless site experience. Happier users can lead to more page visits, more traffic, and ultimately more revenue. But what can be elusive is getting your site
- [GDPR Day is May 25. Is your site ready?](https://freestar.com/gdpr-day-may-25-site-ready/) - The General Data Protection Regulation, known as GDPR, takes effect May 25, changing the laws around data privacy in the European Union. The scope of GDPR is as complex as it is extensive and will have long-standing effects on how publishers and advertising companies interact with European users. With just over a month left until
- [Analyzing Bad Ads by Bid Bucket](https://freestar.com/analyzing-bad-ads-bid-bucket/) - Price floors have been around since the inception of programmatic advertising. Publishers and their ad operations teams put price floors in place to increase revenue for highly viewable inventory, increase competition between bidders, and help mitigate ad fraud. Using price floors to combat fraud, however, goes hand-in-hand with the long-held belief that ad fraud is perpetrated mostly
- [Considering a Site Redesign? Tips From a Professional Web Designer](https://freestar.com/considering-site-redesign-tips-professional-web-designer/) - It's time. Your site needs a refresh (or maybe you're just getting started!) and you're looking to tackle the daunting task of designing a new site. Most of us are not web designers, and thankfully we don't have to be. There are key questions to keep in mind though when outsourcing web design to a
- [Google Chrome Ad Blocking Starts February 15](https://freestar.com/google-chrome-ad-blocking-starts-february-15/) - The launch of the built-in Google Chrome ad blocker is now only a couple days away. Slated for February 15th, Chrome will begin flagging and ultimately blocking ad formats deemed harmful to user experience. To start, only the most offensive ad formats will be blocked. These include ads that are too large, impeding user the
- [Google to Distrust Symantec SSL Certificates](https://freestar.com/google-distrust-symantec-ssl-certificates/) - Google will begin distrusting Symantec issued SSL certificates starting with Chrome 66 - which will be rolled out to Chrome Beta users in March and Stable users in April of this year. On October 23, 2018 Google will kill all trust in any Symantec SSL certificates with the roll out of Chrome 70. The decision
- [Safari Cookie Policy: Helpful or Harmful to Online Users?](https://freestar.com/safari-cookie-policy-harmful-helpful/) - ???? It's no secret Apple is no fan of the cookie. In June they shook the advertising world announcing they were updating their Safari cookie policy. Named Intelligent Tracking Prevention, the new policy officially launched in September alongside iOS11 kickstarting the era of post-cookie advertising. The update aims to limit as much as possible third-party trackers from placing
- [Why you should switch your HTTP site to HTTPS](https://freestar.com/switch-your-http-site-to-https/) - In recent years there's been a huge push by Google and other key players for the internet-wide adoption of HTTPS.
- [How to Generate a Sitemap for a WordPress Site](https://freestar.com/how-to-generate-a-sitemap-for-wordpress/) - For digital publishers, the SEO game is constantly changing. In a world where an unconfirmed Google update can rock traffic stats for some publishers by up to 90%, having a few key components of SEO in place is essential. A sitemap is one such component. To put it simply, sitemap's enable search engine crawlers to
- [How to Record a Charles Proxy](https://freestar.com/record-charles-proxy/) - Utilizing web proxy tools is a powerful way to capture the information needed to accurately assess and debug site issues. Charles Web Debugging Proxy allows you to view and record all of the traffic between your computer and the internet, including ad requests. A Charles session can help Freestar Support expedite tracking down any unusual
- [Google, Facebook, Amazon: Who will win the fight for ad tech dominance?](https://freestar.com/google-facebook-amazon-ad-tech-dominance/) - Last year Facebook announced it would stop running Atlas, purchased by the company just 3 years prior, as an ad server. This decision signaled a move away from trying to build a product to directly compete with Google DoubleClick. Instead, they'd hone in on the strongest piece of their Atlas offering: their audience data. Fast
- [Is your website design helping or hurting your revenue potential?](https://freestar.com/website-design-affects-revenue-potential/) - Every part of your website affects your ability to make money, which is why at Freestar we analyze, monitor and optimize every data point imaginable to see where there are opportunities for advertising. However, your website design is in your hands and its importance can’t be understated. It can dramatically affect your traffic, engagement, loyalty –
- [Mobile Advertising: 5 things publishers should keep in mind](https://freestar.com/mobile-advertising-5-things-publishers-should-keep-in-mind/) - In an average day, 80% of us will use a smartphone to perform a search, send a text, or check social media. According to a recent study by Google, in that same group of people, a whopping "40% of people search only on a smartphone in an average day as they look to meet immediate
- [Freestar's Partner Dashboard: Our Move Toward Revenue Transparency for Publishers](https://freestar.com/freestars-partner-dashboard-our-move-toward-revenue-transparency-for-publishers/) - How much revenue is my site really making? It’s an elusive question for publishers of all sizes as they navigate the complex digital landscape. An entire economy has bloomed around the digital advertising world over the last decade as media buyers, agencies and publishers pieced together "solutions" with no real master plan in mind. This haphazard
- [The YouTube Revolt: A Pivotal Moment for Premium Publishers](https://freestar.com/youtube-revolt-pivotal-moment-premium-publishers/) - Two weeks ago when several of the country’s largest advertisers pulled their budgets from YouTube due to being placed next to offensive content, it signaled a major turning point in the advertising industry. It’s no secret that for the past several years, Facebook and Google have been getting infinitely more powerful thanks to the countless publishers
- [Blocklist 101](https://freestar.com/blocklist-101/) - What is a Blocklist? A blocklist is a list that details what type of advertisers or ad categories a publisher does not want to appear on their site. This can be for any number of reasons but most often because of brand safety, user experience and/or legal compliance. More often than not, publishers use blocklists
- [Sellers.json: The Ultimate Guide for Programmatic Advertising](https://freestar.com/what-is-sellers-json/) - While programmatic advertising has become incredibly advantageous in the digital advertising world, it still faces its own set of obstacles that can get in the way of real-time bidding.Arguably, the biggest obstacle standing in the way for both advertisers and publishers is ad fraud.Ad fraud is becoming increasingly problematic for all parties involved in digital
- [Freestar Announces Acquisition of Sortable Bolstering Its Monetization Solutions and Analytics Capabilities](https://freestar.com/freestar-announces-acquisition-of-sortable/) - Acquisition Grows Reach to Over 70% of All U.S. Internet Users Each Month Phoenix, AZ, September 1, 2021 -- Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced its acquisition of Sortable, a Canada-based ad management company that has been helping publishers optimize revenue since 2014. The acquisition brings
- [Video Viewability Benchmarks & Industry Trends](https://freestar.com/video-viewability-benchmarks-industry-trends/) - By Brian Weiss, Solutions Architect at FreestarThe era of video growth is upon us and it's causing publishers to rethink their content and monetization strategies. Given the changes to smartphones, tablets and streaming services, many people are no longer limited to watching video on TV.According to Deloitte, the proportion of U.S consumers who pay for
- [Optimization Tools & Plugins for Page Speed Optimization](https://freestar.com/optimization-tools-plugins-for-page-speed-optimization/) - By Brian Weiss & Andy Forwark Freestar’s Page Speed Optimization Suite gives publishers an advantage in Google search results by delivering an optimal user experience as measured by Google and by site audiences.This product often comes with a tradeoff in revenue, especially in the short term, but there’s a caveat and that’s sustained and increasing
- [Update from Freestar on Google's Channel Partner Program](https://freestar.com/update-from-freestar-on-googles-channel-partner-program/) - By: Laura Gaffney, SVP of Business Development & Marketing Preparing You for MCM As a Freestar publisher leveraging Freestar’s AdX, you are active via a Google Scaled Partner Manager (SPM) account. Starting on Sept. 30, Google is phasing out SPM and replacing it with Multiple Customer Management (MCM). Since last year Google has been rolling
- [5 Takeaways from the 2021 PageFair Adblock Report](https://freestar.com/5-takeaways-from-the-2021-pagefair-adblock-report/) - By: Marty Krátký-Katz, Co-Founder and CEO of Blockthrough Last week, Blockthrough released the 2021 PageFair Adblock Report, the seventh edition in this series of reports, which have played a pivotal role in driving media dialogue on and publisher awareness about the consumer adoption of adblocking.For this year’s report, in addition to reporting on recurring themes
- [And Now My Watch Begins...in June?](https://freestar.com/and-now-my-watch-begins-in-june/) - By: Brian Weiss, Yield Manager As Core Web Vitals approaches, we’ll continue to keep you updated on the advances we’re making in our ad products and solutions. Below is a timeline from the Google team, a quick snapshot of where the Freestar Engineering and Product teams are at, and a little bit of our philosophical
- [School of Hardknocks: Striking The Balance Between UX & Monetization](https://freestar.com/school-of-hardknocks-striking-the-balance-between-ux-monetization/) - By: Brian Weiss, Yield Manager We decided to start off this blog with a little walk down memory lane. For those of our publishers who have been in the game for over a decade, this will bring back both nostalgia and painful memories. This industry has come a long way.Brian’s Story:It was October 2012 and
- [Apple's ATT Framework & How Freestar is Handling It](https://freestar.com/apples-att-framework-how-freestar-is-handling-it/) - By: Antonio Minuta, Director of Publisher Development What is Apple’s ATT? Last year during Apple’s World Wide Developer Conference (WWDC), they announced a new change to the way the Identifier for Advertisers (IDFA) could be accessed and used for advertising tracking, ultimately throwing the entire mobile ecosystem into upheaval. Fast forward to this week’s Spring
- [The Latest on Core Web Vitals](https://freestar.com/the-latest-on-core-web-vitals/) - As anticipated, interest in Google’s Core Web Vitals (CWV) search algorithm update which begins in May has grown continually. To address this and other rapid developments in the digital landscape, Freestar has assembled an agile taskforce, dubbed “Funk Works” in honor of Lockheed Martin’s Skunk Works department. This group has been working on CWV and
- [What is Footer Bidding?](https://freestar.com/what-is-footer-bidding/) - Are you interested in learning more about Footer Bidding, or better yet, not really even sure how it’s different from Header Bidding? Look no further, this interview between our SVP, Business Development and Marketing, Laura Gaffney and our CTO, Premesh Purayil tells you everything you need to understand the difference, the benefits and the downsides
- [Freestar's Approach to Core Web Vitals](https://freestar.com/freestars-approach-to-core-web-vitals/) - By: Andy Forwark, Product Manager Freestar is building an update to our core code that will provide several optimizations around the Core Web Vitals (CWV) update that Google will be enforcing in May of this year as part of their prioritization to provide a quality page experience. Given that Core Web Vitals consists of three
- [Ads.txt: What it is & Why it Matters](https://freestar.com/adtxtfile-what-it-is-why-it-matters/) - By: Dominique Meara, Senior Account Manager If you’ve never run ads on your site before or you’ve never worked in the ad tech space, you may not be familiar with what an ads.txt file is or how it could make or break your advertising experience. Over the years, I’ve come to learn the importance of
- [The Dos and Don'ts of Ad Refresh](https://freestar.com/the-dos-and-donts-of-ad-refresh/) - By: Sharmin Rahman, Director, Yield Management What is Ad Refresh? Ad Refresh allows a publisher to reload the ad(s) on a page after a certain period of time, or after some action has been taken. The best practice around time-based refreshed ads is to adhere to all requirements of your demand partners (typically ad networks
- [Important things to know when switching from Google Ad Manager to Ad Manager 360](https://freestar.com/the-key-differences-between-google-ad-manager-and-ad-manager-360/) - By: Alex Ten Eyck Freestar recently made the switch from Google Ad Manager to Ad Manager 360, and we wanted to highlight some of the key changes and new features that are now accessible with Ad Manager 360. While Google allows access to some Ad Manager 360 features without actually being on Ad Manager 360,
- [Publisher CMPs and Consumer Privacy](https://freestar.com/publisher-cmp-and-consumer-privacy/) - By Antonio Minuta Concern over consumer privacy has continued to be a sensitive subject, as consumers have demanded more control and choice over how personal data is collected and transacted which has led to new governmental regulations being enacted. Back in 2018 the European Union GDPR (General Data Protection Regulation) was launched with the focus
- [Blood, Sweat & CPMs Podcast: Episode 18](https://freestar.com/blood-sweat-cpms-podcast-episode-18/) - In this episode, we discuss the challenges around merging with a company in the early days of the pandemic, strategy for creating synergy between teams...
- [Mobile App Mediation: What You Need to Know To Efficiently Manage Your Monetization](https://freestar.com/mobile-app-mediation-what-you-need-to-know-to-efficiently-manage-your-monetization/) - By Rocky Nayak “In with the old, out with the new”, “Work smarter, not harder”, and thousands of other cliches that we apply to everyday life can seamlessly be applied to the world of ad tech, and to mobile monetization more specifically. In the early days of apps, most developers turned to the big guns
- [Navigating App Monetization with iOS 14](https://freestar.com/navigating-app-monetization-with-ios-14/) - By Eric D'Elia 2020 brought about an incredible amount of uncertainty and will go down as one of the wildest years in our lifetime. A global pandemic will have that effect. In the adtech world, there are other reasons 2020 has brought about uncertainty. Apple’s release of iOS 14 and the changes to IDFA are
- [Blood, Sweat & CPMs Podcast: Episode 17](https://freestar.com/blood-sweat-cpms-podcast-episode-17/) - We speak with Nicole Kane, Molson Coors about key insights for 2021, personalization, and being agile in respect to the consumer and brands.
- [5 Advertising Trends to Watch in 2021](https://freestar.com/5-advertising-trends-to-watch-in-2021/) - Created by Anthony Losanno, VP, Advertising Sales If 2020 taught us anything it’s that there is no certainty in what’s next. While COVID-19, civil unrest, and politics took center stage, the advertising industry continued to innovate and looked to the future. A recent eMarketer report revised its forecast to show 10% growth in digital ad
- [Blood, Sweat & CPMs Podcast: Episode 15](https://freestar.com/blood-sweat-cpms-podcast-episode-15/) - We speak with Chief Strategy Officer at UPROXX, Paul Josephsen about being a Warner Music Group company, catering to your audiences, and adaptability.
- [Blood, Sweat & CPMs Podcast: Episode 14](https://freestar.com/blood-sweat-cpms-podcast-episode-14/) - We speak with SVP, Head of Media at L'Oréal, Shenan Reed about being a board member for Miss America and Pinterest and her thoughts on work-life balance.
- [Marketers Look to Have this Holiday All Wrapped Up](https://freestar.com/marketers-look-to-have-this-holiday-all-wrapped-up/) - By: Anthony Losanno, VP, Advertising Sales, Freestar COVID has Upended Traditional “Holiday Advertising” but this Season Looks Like it Will be Merry and Bright The holidays have always meant family time, the quest for the perfect gift, and a deluge of marketing efforts to grab consumers’ attention and boost the bottom line for shareholders. This
- [What You Should Know About Ad Seasonality](https://freestar.com/what-to-know-about-seasonality-and-cpms/) - In this post we will attempt to answer the commonly asked question, "Why did my CPMs suddenly drop?" It’s no secret that seasonality plays a large role in the digital advertising industry and has a direct impact on CPM performance. However, it is important to note that a site’s CPMs can fluctuate due to a
- [Blood, Sweat & CPMs Podcast: Episode 13](https://freestar.com/blood-sweat-cpms-podcast-episode-13/) - Jeff and Andy speak with Undertone's SVP, National Sales & Content Solutions, Robert DeSalvo about all things sales, coaching and mentoring.
- [Blood, Sweat & CPMs Podcast: Episode 12](https://freestar.com/blood-sweat-cpms-podcast-episode-12/) - Jeff and Andy speak with Ad Lightning's Co-Founder & CRO, Kate Reinmiller about all things fraud, brand safety, and being a part of a startup.
- [Blood, Sweat & CPMs Podcast: Episode 11](https://freestar.com/copy-of-blood-sweat-cpms-podcast-episode-11/) - Meet TripleLift’s VP of Publisher Client Services, Lara Phippen. She discusses native advertising and her transition to her current role during COVID.
- [Blood, Sweat & CPMs Podcast: Episode 10](https://freestar.com/copy-of-blood-sweat-cpms-podcast-episode-10/) - Our hosts speak with Amobee's SVP of Marketing, Krista Thomas about her work with AdTechCares and how marketing has shifted in the age of COVID.
- [Blood, Sweat & CPMs Podcast: Episode 9](https://freestar.com/blood-sweat-cpms-podcast-episode-9/) - We speak with Verizon Media's VP, Global Partnerships, Mike Petrella about his leadership strategy and the merging of big-name competing companies.
- [Freestar named an EY Entrepreneur Of The Year® 2020 Mountain Desert Region Award Finalist](https://freestar.com/freestar-named-an-ey-entrepreneur-of-the-year-2020-mountain-desert-region-award-finalist/) - We are thrilled to share that our Co-Founders David Freedman & Christopher Stark have been recognized as a finalist in the Entrepreneur Of The Year® 2020 Mountain Desert Region Awards program. We are honored to be in such amazing company with other outstanding entrepreneurs in our region who are transforming our world. Award winners will be
- [The Benefits of Having and Being a Mentor](https://freestar.com/the-benefits-of-having-and-being-a-mentor/) - When I embarked on my first job in the business world, I had no clue what I was doing. After studying childhood development, I spent a couple of years working as a nanny and preschool teacher. The woman that hired me was the owner of a small consulting firm, and a Harvard MBA graduate. I’ll
- [Blood, Sweat & CPMs Podcast: Episode 8](https://freestar.com/blood-sweat-cpms-podcast-episode-8/) - We speak with Minority Report Podcast co-hosts, Kerel Cooper and Erik Requidan about the importance of diversity and inclusion in the workplace...
- [August Employee of the Month](https://freestar.com/august-employee-of-the-month-oliver-renusson/) - Each month Freestar selects an Employee of the Month and we are proud to honor Oliver Renusson as the August 2020 honoree! Oliver (known as Oli around here) is a Yield Analyst and his Freestar 3-year work anniversary was on August 7th. Oli’s “Above and Beyond” approach is one of the many reasons he was selected
- [Blood, Sweat & CPMs Podcast: Episode 7](https://freestar.com/copy-of-blood-sweat-cpms-podcast-episode-7/) - We talk to Matt Hogg, Vice President of Publisher Partnerships at Criteo about career development and professional growth.
- [Freestar Ranks #36 on The 2020 Inc. 5000 List of America's Fastest Growing Companies](https://freestar.com/36-fastest-growing-private-company-inc-5000/) - Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, announced today that it is No. 36 on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in the U.S. Its three-year revenue growth rate of 7,239% allowed the boot-strapped company to be one of only three
- [College. Does It Matter?](https://freestar.com/college-does-it-matter/) - Freestar had our first-ever virtual retreat last week and during one of our brainstorming sessions, the topic of college came up. Does it matter if someone went to college? Since 2020 has forced us to reexamine almost everything about our working lives and beyond, we thought now is as good a time as any to
- [Why I Chose Freestar Over Facebook](https://freestar.com/why-i-chose-freestar-over-facebook/) - In today's world, ten years at one company in tech equates to multiple lifetimes. Likely driven by the nature of the startup world and the pace at which technology moves, new opportunities arise left and right. That said, the fact that I was at Ranker for over a decade feels like a feat in itself.
- [Blood, Sweat & CPMs Podcast: Episode 4](https://freestar.com/blood-sweat-cpms-podcast-episode-4/) - We talk to Chris Hunter, Head of Global Strategy & Business Development at IBM Watson Advertising about his career and how to pay your success forward.
- [Blood, Sweat & CPMs Podcast: Episode 3](https://freestar.com/blood-sweat-cpms-podcast-episode-3/) - We talk to Veronica Salcido, Founder of AdTalent about the trends in adtech recruiting and how job seekers can better market themselves.
- [Marketing Tips And Tricks For Your Website](https://freestar.com/marketing-tips-and-tricks-for-your-website/) - Suspendisse id lobortis mauris. Nunc at orci sem. Aliquam nec felis sit amet tortor pellentesque cursus quis.
- [How to Write Stunning Blog Post Titles](https://freestar.com/how-to-write-stunning-blog-post-titles/) - Dicta hic harum et occaecaSed tincidunt tempor leo, vitae consequat lorem ornare ultricies. Nullam fringilla ultricies pharetra. Aliquam suscipit leo vel est fringilla laoreet in eget lorem. Proin non rhoncus nulla. Pellentesque porta nunc pretium, scelerisque justo a, tincidunt tellus. Mauris eu dictum mi. Vivamus non finibus ligula. Qui voluptatum et ab sunt tenetur voluptas.Nulla

## Pages

- [Home](https://freestar.com/) - Freestar offers best-in-class header bidding technology that maximizes programmatic monetization for enterprise publishers. We consider ourselves wholistic partners, invested in the long term growth of your business.
- [Header Bidding](https://freestar.com/solutions/header-bidding/) - Our header bidding solution enables publishers to open up their ad inventory for bidding by multiple demand partners in real-time.
- [App Developers](https://freestar.com/built-for/developers/) - For developers, our modern approach to in-app monetization couples an unbiased, universal auction and smart-fetch technology.
- [Ad Products](https://freestar.com/ad-products/) - View Freestar's ad products that are available to our publishers. To learn more about our ad products, get in contact with our team today!
- [Advertisers](https://freestar.com/advertisers/) - Freestar delivers quality, brand-safe sites across 18 verticals at a massive scale for advertisers.
- [Case Studies](https://freestar.com/our-case-studies/) - No matter the size or scope of your business, we can help you reach your business goals. Take a look at our case studies to see what we've done.
- [App](https://freestar.com/solutions/in-app/) - Freestar’s app mediation platform gives you the power to maximize ad revenue while freeing up time to focus on what you do best, building in-app experiences.
- [Ad Formats](https://freestar.com/ad-formats/) - View Freestar's available ad formats for desktop/mobile, SDK and AMP from a standard ad unit, superflex to full-screen intersitial.
- [Enterprise](https://freestar.com/built-for/enterprise/) - Freestar serves large multi-layer enterprise organizations providing a full-service ad management solution to simplify ad operations.
- [Apply](https://freestar.com/apply/) - Looking for an ad monetization solution? Get started by finding out how Freestar can help you drive more revenue.
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- [Careers](https://freestar.com/careers/) - Freestar is dedicated to building a diverse and inclusive workforce. We look forward to connecting to see if Freestar is the place for you and your career.
- [AMP](https://freestar.com/solutions/accelerated-mobile-pages/) - Our AMP monetization technology creates effective ways for publishers to monetize their inventory and deliver great yield from each ad impression.
- [Unique Demand](https://freestar.com/unique-demand/) - Gain access to premium demand partners through Freestar. We have relationships with over 30 advertising partners and our own server-to-server demand.
- [Audience Development](https://freestar.com/audience-development/) - Freestar invests in SEO and audience development experts because we care about the long-term business growth of your company.
- [Privacy Policy](https://freestar.com/privacy-policy/) - This privacy policy explains the data protection practices of Publisher First, Inc. dba Freestar when you visit or use freestar.com, etc.
- [Meta App Privacy & Data Retention Policy](https://freestar.com/meta-app-privacy-data-retention-policy/) - For Freestar Meta Marketing API Application Last Updated: November 17, 2025 Introduction Publisher First, Inc. dba Freestar (“Freestar”, “we”, “our”, “us”) provides this Privacy & Data Retention Policy to describe how advertising data accessed through Meta’s Marketing API is collected, used, stored, and retained by the Freestar Meta Marketing API application. This internal application retrieves
- [Who We Are](https://freestar.com/who-we-are/) - Discover who we are. Freestar offers a custom approach that integrates the perfect mix of client-side and server-side to unleash their true revenue potential.
- [Intelligent Ad Insertion (IAI)](https://freestar.com/ad-products/desktop-mobile/intelligent-ad-insertion/) - Intelligent Ad Insertion uses AI to optimize ad placement based on user interactions and page layouts, maximizing revenue with dynamic, high-impact solutions.
- [Blog](https://freestar.com/blog/) - Stay ahead of industry trends with our ad tech and programmatic blog. Find helpful tips and insights for publishers and demand partners written by our experts
- [Get Started](https://freestar.com/get-started/) - Get started by finding out how Freestar can help you drive more revenue.
- [Identity Hub](https://freestar.com/identity-hub/) - Freestar's Identity Hub: Privacy-First Solutions for a Cookie-Less Future
- [Glossary](https://freestar.com/glossary/) - 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 3 3MS (Making Measurement Make Sense) A cross-industry initiative founded by the 4A’s, ANA, and IAB. For more information on 3MS, visit www.MeasurementNow.net 4
- [Press](https://freestar.com/press/) - Keep up to date on the latest press with Freestar. Review our press releases and news articles to see how we innovate and drive the ad tech industry.
- [Política de Privacidad](https://freestar.com/politica-de-privacidad/) - This privacy policy explains the data protection practices of Publisher First, Inc. dba Freestar when you visit or use freestar.com, etc.
- [Contact](https://freestar.com/contact/) - Do you have any questions for us? Complete our Contact form to reach our team. We'll get back to you shortly.
- [Retail Media](https://freestar.com/built-for/retail-media/) - Working with retail businesses, we have developed expertise in weaving advertising into a product sales-first website to provide a profitable revenue stream.
- [Publishers](https://freestar.com/built-for/publishers/) - Leveraging our class-leading technology and unparalleled yield expertise, we tailor the Ideal Ad Stack for publishers to maximize revenue on every device.
- [https://freestar.com/category/industry-news/](https://freestar.com/https-freestar-com-category-industry-news/)

## Portfolio

- [DeepAI Increased Ad Revenue by 698% by Switching from AdSense to Freestar](https://freestar.com/case-studies/deepai/) - With the growing popularity of AI, DeepAI has millions of pageviews monthly. DeepAI offers a suite of premium AI tools to enhance creativity.
- [Freestar Delivered 2.5x Higher eCPMs & Boosted Revenue by 492% for F1i.com](https://freestar.com/case-studies/f1i-com/) - F1i.com keeps fans of Formula1 informed with news, reports and results with live reporting, features and interviews.
- [Reader’s Digest Boosted their Revenue by 33% in 30 Days Using AMP](https://freestar.com/case-studies/readers-digest/) - Reader’s Digest has built 90 years of trust with a loyal audience and has become the largest circulating magazine in the world with a strong online presence.
- [Brickseek Doubled Net Revenue within the First Six Months with Freestar](https://freestar.com/case-studies/brickseek/) - Brickseek was only utilizing AdSense prior to signing with Freestar and while they were content with this monetization approach, they were not completely happy.
- [Freestar Increased RPM by 135% for Al Jazeera](https://freestar.com/case-studies/al-jazeera/) - Al Jazeera was only utilizing AdX, a few Prebid partners and had several tagged based direct campaigns so they looked for a new ad management solution.
- [Freestar Increased CPMs for SignUpGenius to Observe 38% Revenue Growth](https://freestar.com/case-studies/signupgenius/) - Over the previous year, SignUpGenius experienced a decrease in CPM and technological issues while using AdSense. Their goal was to find a better solution.
- [Freestar Increased FlightAware’s Productivity by 90%](https://freestar.com/case-studies/flightaware/) - FlightAware was looking for a header bidding solution that could address their increasing user base and falling fill rate.
- [Freestar Improved ScienceDaily’s Website Monetization](https://freestar.com/case-studies/sciencedaily/) - ScienceDaily was looking for a partner to manage its ad tech stack that could effectively execute website monetization in their best interests.
- [Freestar Achieved a 58.7% Revenue Increase YOY for Mexican Train on Android](https://freestar.com/case-studies/mexican-train/) - Mexican Train, a modern version of dominoes, is a game available on iOS/Android. Its' Founder was looking for an in-app monetization solution.
- [Freestar Increased Ad Revenue for Online Solitaire by 2000%](https://freestar.com/case-studies/online-solitaire/) - Online Solitaire needed a programmatic solution that could cater to their unique one-page website. With
- [Freestar Increased iOS revenue by 370% for Meetup](https://freestar.com/case-studies/meetup/) - Meetup was looking at what revenue opportunities were available. At the top of their list was in-app and web monetization.
- [Freestar Increased Boing Boing’s Ad Revenue by 69% through AMP Monetization in the First Month](https://freestar.com/case-studies/boing-boing/) - Boing Boing needed a monetization solution that had the demand partners and technology to successfully execute programmatic advertising and maximize ad revenue.
- [Freestar Increased Doodle’s Session RPM by 123% with Web Monetization](https://freestar.com/case-studies/doodle/) - Sorbi interdum blandit tellus in viverra. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.
- [Sports Reference Increased Ad Revenue by 33.6% in 2022](https://freestar.com/case-studies/sports-reference/) - Sports Reference was using a solution that wasn't putting their best foot forward for their business and discovered they were underperforming substantially.
- [Time.is Tripled RPMs with Freestar’s Ad Monetization](https://freestar.com/case-studies/time-is/) - Time.is tried different ad management solutions from Google AdSense to BuySellAds. With Freestar, Time.is’ was able to triple monthly RPM. Find out how now.
- [SignUp’s Ad Revenue Increased by 45% YoY with Freestar](https://freestar.com/case-studies/how-signups-ad-revenue-increased-by-45-yoy-with-freestar/) - Since launching in 2021 versus 2022, SignUp has seen a 45% lift in revenue, a 30% lift in RPM, and a 20% lift in CPM on desktop and mobile.
- [SignUp's Email Monetization Reached 114% Revenue Lift in Six Months](https://freestar.com/case-studies/how-signups-email-monetization-reached-114-revenue-lift-in-six-months/) - SignUp was looking for a new email monetization solution that could provide a ad quality, additional revenue, and ops management. Find out how Freestar helped!
- [Farrelly Atkinson Increased Revenue by 26.45% Across Its Portfolio When Switching to Freestar](https://freestar.com/case-studies/farrelly-atkinson/) - With an audience of 2.7 million unique users (and growing) every month, Farrelly Atkinson’s digital media portfolio covers cycling in all its flavours: road, mountain, gravel, e-bikes across a range of platforms via web, video, and podcast all projected across the full suite of social media outlets. The BriefFarrelly Atkinson was an existing publisher with
- [Less Clutter, More Impact: How DeepAI Reduced Ads by 50% and Boosted Search Traffic by 26%](https://freestar.com/case-studies/less-clutter-more-impact-how-deepai-reduced-ads-by-50-and-boosted-search-traffic-by-26/) - DeepAI cut ads, kept revenue steady, and saw a 45% CPM lift and 26% organic traffic boost with Freestar’s smart ad strategy.
- [El Comercio’s AMP Monetization Becomes their Number One Programmatic Revenue Source](https://freestar.com/case-studies/el-comercio/) - El Comercio is a Peruvian news website that first started as a newspaper in 1839. El Comercio has grown to over seven websites covering topics from lifestyle to sports with millions of users coming from all around the world. The BriefEl Comercio was previously using an AMP monetization solution that wasn’t hitting their revenue targets

## Fusion Elements

- [Subscribe Form](https://freestar.com/fusion_element/subscribe-form/) - Stay ahead of industry trends with our ad tech and programmatic blog. Find helpful tips and insights for publishers and demand partners written by our experts
- [Get a Callback Form Vertical](https://freestar.com/fusion_element/get-a-callback-form-vertical/) - No matter the size or scope of your business, we can help you reach your business goals. Take a look at our case studies to see what we've done.
- [Call to Action - Footer](https://freestar.com/fusion_element/call-to-action-footer/) - Our AMP monetization technology creates effective ways for publishers to monetize their inventory and deliver great yield from each ad impression.
- [Call to Action - Single Column Centered](https://freestar.com/fusion_element/call-to-action-single-column-centered/) - Ready To Work With Freestar?Get in touch with one of our sales representatives and we’ll be on the road to success in no time at all! Apply as a PublisherApply as an Advertiser
- [Guaranteed Uplift Button](https://freestar.com/fusion_element/guaranteed-uplift-button/)
- [Home Page - Advertiser Section](https://freestar.com/fusion_element/home-page-advertiser-section/)
- [AudDev Post Card](https://freestar.com/fusion_element/speaker-post-card-2747-l/)
- [Blog Posts](https://freestar.com/fusion_element/blog-posts/) - Read Article
- [Featured Post](https://freestar.com/fusion_element/featured-post/) - Read Article
- [Call to Action - Sticky 1](https://freestar.com/fusion_element/call-to-action-sticky-1/) - Sandy ReiffMarketing Consultant Expert Drive Leads and Sales with AvadaCustomer Retention Is The Cornerstone(555) 802-1234
- [Call to action - Main Form Header](https://freestar.com/fusion_element/call-to-action-main-form-header/)
- [Call to action - Main Form](https://freestar.com/fusion_element/call-to-action-main-form/)
- [Get a Callback Form](https://freestar.com/fusion_element/get-a-callback-form/) - Richard MadsenMarketing Consultant Expert(555) 802-1234Thank you for your message. It has been sent.×There was an error trying to send your message. Please try again later.×Get a CallbackBy submitting my data I agree to be contacted
- [Call to Action - Sticky 2](https://freestar.com/fusion_element/call-to-action-sticky-2/) - Marketing Consultant ExpertPellentesque habitant morbi tristique senectus et netus et malesuada Get a Free Quote(555) 802-1234
- [Call to Action - 2 Cols](https://freestar.com/fusion_element/call-to-action-2-cols/) - Let us help youThank you for your message. It has been sent.×There was an error trying to send your message. Please try again later.×Full NameWebsite or App Name *Email AddressAverage Monthly Page Views *Phone NumberI agree to use my personal data.Submit
- [Blog Posts - Simple](https://freestar.com/fusion_element/blog-posts-2/) - January 31, 2026
- [Cases](https://freestar.com/fusion_element/cases/)
- [Call to Action Medium](https://freestar.com/fusion_element/call-to-action-medium/) - Let’s Supercharge Your Online GrowthBook a Free Consultationinquiries@company.com Call us (555) 802-1234

## Categories

- [Uncategorized](https://freestar.com/category/uncategorized/)
- [Content Marketing](https://freestar.com/category/content-marketing/)
- [Digital Marketing](https://freestar.com/category/digital-marketing/)
- [Inbound Marketing](https://freestar.com/category/inbound-marketing/)
- [Marketing Strategy](https://freestar.com/category/marketing-strategy/)
- [Industry News](https://freestar.com/category/industry-news/)
- [Publishers](https://freestar.com/category/publishers/)
- [Site Quality](https://freestar.com/category/site-quality/)
- [Tips & Tricks](https://freestar.com/category/tips-tricks/)
- [Malware](https://freestar.com/category/malware/)
- [Monetization](https://freestar.com/category/monetization/)
- [Analytics](https://freestar.com/category/analytics/)
- [Header Bidding](https://freestar.com/category/header-bidding/)
- [Featured](https://freestar.com/category/featured/)
- [Blood, Sweat and CPMs Podcast](https://freestar.com/category/blood-sweat-and-cpms-podcast/)
- [Audience Development](https://freestar.com/category/audience-development/)
- [SEO](https://freestar.com/category/seo/)
- [Video](https://freestar.com/category/video/)
- [Content](https://freestar.com/category/content/)
- [Trends](https://freestar.com/category/trends/)
- [App Monetization](https://freestar.com/category/app-monetization/)
- [Culture](https://freestar.com/category/culture/)
- [Audience](https://freestar.com/category/audience/)
- [Big Data](https://freestar.com/category/big-data/)
- [Ad Quality](https://freestar.com/category/ad-quality/)
- [Identity](https://freestar.com/category/identity/)
- [Privacy](https://freestar.com/category/privacy/)
- [Engineering](https://freestar.com/category/engineering/)
- [Memory Leakage](https://freestar.com/category/ad-quality/memory-leakage/)
- [Artificial Intelligence](https://freestar.com/category/artificial-intelligence/)

## Tags

- [Cookies](https://freestar.com/tag/cookies/)
- [Safari](https://freestar.com/tag/safari/)
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- [Publishers](https://freestar.com/tag/publishers/)
- [Secure Protocol](https://freestar.com/tag/secure-protocol/)
- [SSL](https://freestar.com/tag/ssl/)
- [Web Security](https://freestar.com/tag/web-security/)
- [WordPress](https://freestar.com/tag/wordpress/)
- [HTML Sitemap](https://freestar.com/tag/html-sitemap/)
- [Sitemap](https://freestar.com/tag/sitemap/)
- [WordPress SEO by Yoast](https://freestar.com/tag/wordpress-seo-by-yoast/)
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- [Charles Proxy](https://freestar.com/tag/charles-proxy/)
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- [Partner Dashboard](https://freestar.com/tag/partner-dashboard/)
- [Premium Publishers](https://freestar.com/tag/premium-publishers/)
- [Publisher Revenue](https://freestar.com/tag/publisher-revenue/)
- [Site Revenue](https://freestar.com/tag/site-revenue/)
- [SSP](https://freestar.com/tag/ssp/)
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- [ad blocker](https://freestar.com/tag/ad-blocker/)
- [better ads standard](https://freestar.com/tag/better-ads-standard/)
- [chrome](https://freestar.com/tag/chrome/)
- [coalition for better ads](https://freestar.com/tag/coalition-for-better-ads/)
- [Chrome 66](https://freestar.com/tag/chrome-66/)
- [Chrome 70](https://freestar.com/tag/chrome-70/)
- [google chrome](https://freestar.com/tag/google-chrome/)
- [Symantec](https://freestar.com/tag/symantec/)
- [design](https://freestar.com/tag/design/)
- [ui](https://freestar.com/tag/ui/)
- [ux](https://freestar.com/tag/ux/)
- [ux/ui](https://freestar.com/tag/ux-ui/)
- [web developer](https://freestar.com/tag/web-developer/)
- [website design](https://freestar.com/tag/website-design/)
- [ad fraud](https://freestar.com/tag/ad-fraud/)
- [bad ads](https://freestar.com/tag/bad-ads/)
- [bidder data](https://freestar.com/tag/bidder-data/)
- [dynamic price floor](https://freestar.com/tag/dynamic-price-floor/)
- [hard price floor](https://freestar.com/tag/hard-price-floor/)
- [price floors](https://freestar.com/tag/price-floors/)
- [http](https://freestar.com/tag/http/)
- [http2](https://freestar.com/tag/http2/)
- [site speed](https://freestar.com/tag/site-speed/)
- [data privacy](https://freestar.com/tag/data-privacy/)
- [european data](https://freestar.com/tag/european-data/)
- [gdpr](https://freestar.com/tag/gdpr/)
- [gdpr compliance](https://freestar.com/tag/gdpr-compliance/)
- [publisher](https://freestar.com/tag/publisher/)
- [user data](https://freestar.com/tag/user-data/)
- [CPMs](https://freestar.com/tag/cpms/)
- [Seasonality](https://freestar.com/tag/seasonality/)
- [chrome ad blocker](https://freestar.com/tag/chrome-ad-blocker/)
- [employees](https://freestar.com/tag/employees/)
- [remote](https://freestar.com/tag/remote/)
- [Aud Dev](https://freestar.com/tag/aud-dev/)
- [SEO](https://freestar.com/tag/seo/)
- [AMP](https://freestar.com/tag/amp/)
- [Content](https://freestar.com/tag/content/)
- [Revenue](https://freestar.com/tag/revenue/)
- [RPM](https://freestar.com/tag/rpm/)
- [App](https://freestar.com/tag/app/)
- [Email](https://freestar.com/tag/email/)
- [Quality](https://freestar.com/tag/quality/)
- [Identity](https://freestar.com/tag/identity/)
- [Ad Quality](https://freestar.com/tag/ad-quality/)

## Portfolio Categories

- [Web](https://freestar.com/portfolio-category/web/)
- [AMP](https://freestar.com/portfolio-category/amp/)
- [App](https://freestar.com/portfolio-category/app/)

## FAQ Categories

- [Header Bidding](https://freestar.com/faq_category/header-bidding/)
- [AMP](https://freestar.com/faq_category/amp/)
- [App](https://freestar.com/faq_category/app/)
- [Unique Demand](https://freestar.com/faq_category/unique-demand/)