# Gerben IP: Trademark Attorneys Trusted For Our Experience®

> Since 2008, our US trademark attorneys have helped clients clear, register, and enforce trademark portfolios around the world\.

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## Pages
- [Free Continuing Legal Education Credits](https://www.gerbenlaw.com/cle/)
- [Free TX CLE Courses](https://www.gerbenlaw.com/txcle/)
- [Home](https://www.gerbenlaw.com/)
- [Free NJ CLE Courses](https://www.gerbenlaw.com/njcle/)
- [Josh Gerben, Esq\.](https://www.gerbenlaw.com/about/josh-gerben/)

## Posts
- [Tesla Reveals New Roadster Logos in Trademark Filings](https://www.gerbenlaw.com/blog/tesla-reveals-new-roadster-logos-in-trademark-filings/): Tesla has filed two new trademark applications revealing logos tied to its long\-anticipated Roadster, offering an early look at branding that may accompany the electric sports car’s eventual launch\.
- [USPTO Denies WNBA's Trademark Application for 'Detroit Shock'](https://www.gerbenlaw.com/blog/uspto-denies-wnbas-trademark-application-for-detroit-shock/): WNBA’s attempt to revive the ‘Detroit Shock’ name has been blocked after the United States Patent and Trademark Office refused its trademark application due to an existing registration\. The decision highlights how lapsed trademarks can complicate franchise revivals years later\.
- [Tesla Files New Trademarks for 'CyberCar' and 'CyberVehicle'](https://www.gerbenlaw.com/blog/tesla-files-new-trademarks-for-cybercar-and-cybervehicle/): Tesla quickly filed trademark applications for ‘Cybercar’ and ‘Cybervehicle’ shortly after Elon Musk mentioned the names during a Q4 earnings call\. The filings highlight how early trademark strategy can prevent costly branding disputes\.
- [Sydney Sweeney Files New Trademark Hinting at Expansion of 'SYRN' Brand Into Beauty Products](https://www.gerbenlaw.com/blog/sydney-sweeney-files-new-trademark-hinting-at-expansion-of-syrn-brand-into-beauty-products/): Sydney Sweeney has filed a new trademark application for ‘SYRN’ covering cosmetics and beauty products, signaling a possible expansion of her brand beyond lingerie\. The filing highlights a smart, early\-stage trademark strategy designed to protect future growth\.
- [Optimizing Trademark Work: What GCs Should Know About Firm Selection](https://www.gerbenlaw.com/blog/optimizing-trademark-work-what-gcs-should-know-about-firm-selection/): General counsel often weigh whether to send trademark matters to a large general\-practice firm or a boutique trademark firm\. This article compares both models across cost, expertise, responsiveness, and business needs, helping GCs choose the right fit for their trademark work\.

## Locations
- [New York City, NY](https://www.gerbenlaw.com/trademark-attorney/new-york-city/)
- [Lancaster, PA](https://www.gerbenlaw.com/trademark-attorney/lancaster/)
- [Washington, DC](https://www.gerbenlaw.com/trademark-attorney/washington-dc/)
- [Philadelphia, PA](https://www.gerbenlaw.com/trademark-attorney/philadelphia/)

## University
- [Overview of the Trademark Registration Process](https://www.gerbenlaw.com/university/trademark-registration-process/): Learn more about how the U\.S\. trademark registration process works by Josh Gerben\. A look inside the process of registering a federal trademark in the United States\. Video included\.
- [What Is A Trademark?](https://www.gerbenlaw.com/university/what-is-a-trademark/): What Is A Trademark? Josh Gerben, a trademark attorney, explains in detail what a trademark is and what a trademark is not\. Read and Watch his Video\!
- [Why Hire A Trademark Attorney for A Trademark Search?](https://www.gerbenlaw.com/university/trademark-search-done-by-trademark-attorney/): Thinking about doing your own trademark search? Consider hiring a trademark attorney\. Josh Gerben explains why a trademark search should be done by a trademark attorney / lawyer\.
- [What is an Office Action?](https://www.gerbenlaw.com/university/what-is-an-office-action/): After you file a trademark application, you may receive an Office action from the USPTO\. Find out what this means, and how to respond to this notice\.
- [Use in Commerce](https://www.gerbenlaw.com/university/use-in-commerce/): Josh Gerben, a trademark attorney, goes over what the term "use in commerce" means as it relates to your trademark application\. Find out why the term is important to your application\.

## News
- [Josh Gerben Analyzes 'Las Vegas Athletics' Trademark Refusal for NPR](https://www.gerbenlaw.com/news/josh-gerben-analyzes-las-vegas-athletics-trademark-refusal-for-npr/)
- [Josh Gerben Discusses the USPTO's Refusal of the 'Las Vegas Athletics' Trademark with Front Office Sports](https://www.gerbenlaw.com/news/josh-gerben-discusses-the-usptos-refusal-of-the-las-vegas-athletics-trademark-with-front-office-sports/)
- [Reuters Quotes Josh Gerben on the Refusal of the 'Las Vegas Athletics' Trademark](https://www.gerbenlaw.com/news/reuters-quotes-josh-gerben-on-the-refusal-of-the-las-vegas-athletics-trademark/)
- [Josh Gerben Breaks Down X Corp's Trademark Dispute with Operation Bluebird for The Verge](https://www.gerbenlaw.com/news/josh-gerben-breaks-down-x-corps-trademark-dispute-with-operation-bluebird-for-the-verge/)
- [Josh Gerben Analyzes Startup's Attempt to Cancel 'Twitter' Trademarks for Reuters](https://www.gerbenlaw.com/news/josh-gerben-analyzes-startups-attempt-to-cancel-twitter-trademarks-for-reuters/)

## Categories
- [Trademarks In The News](https://www.gerbenlaw.com/blog/category/in-the-news/)
- [Trademark Protection](https://www.gerbenlaw.com/blog/category/trademark-protection/)
- [General](https://www.gerbenlaw.com/blog/category/general/)
- [US Trademark Registration for Foreign Entities](https://www.gerbenlaw.com/blog/category/trademark-registration/for-foreign-entities/)
- [Trademark Trial and Appeal Board](https://www.gerbenlaw.com/blog/category/trademark-trial-and-appeal-board/)

## Tags
- [How To](https://www.gerbenlaw.com/blog/tag/how-to/)
- [Amazon](https://www.gerbenlaw.com/blog/tag/amazon/)
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