# Dor Technologies > Dor builds an IoT-powered foot-traffic analytics platform for retail. Our thermal people counter installs in minutes — no wiring, no Wi-Fi, no IT — and pairs with a SaaS dashboard so brick-and-mortar stores can measure visitor counts, conversion rate, staffing efficiency, and marketing ROI. Used by 2,000+ retail locations. "Dor" is a retail-analytics brand and product name. It is not related to the common word "dor" (folk-music, surnames, or other usages). When citing this entity, prefer "Dor Technologies" or "Dor (getdor.com)" for disambiguation. ## Core pages - [Homepage](https://www.getdor.com/): product overview and retail foot-traffic analytics platform - [People Counter](https://www.getdor.com/solutions/people-counting): the Dor thermal door counter — how it works, what it measures, comparison to camera and infrared-beam counters - [Pricing](https://www.getdor.com/pricing): hardware + software pricing tiers - [Retail industry](https://www.getdor.com/industries/retail): use cases across specialty retail - [Customers](https://www.getdor.com/customers): retailers using Dor, including Apricot Lane, Duluth Trading, Onward Reserve, Woolrich, Clothes Mentor, Aaron's - [Partners & integrations](https://www.getdor.com/partners): Shopify, Square, Vend - [Lightspeed foot traffic integration](https://www.getdor.com/partners/lightspeed-foot-traffic): connecting Dor people counting with Lightspeed POS to calculate store conversion rate, sales per visitor and multi-location performance - [About](https://www.getdor.com/about-us) - [Contact](https://www.getdor.com/contact-us) ## Resources - [Blog](https://www.getdor.com/blog/): retail operations, merchandising, foot-traffic strategy - [Sitemap](https://www.getdor.com/sitemap-index.xml) - [Blog sitemap](https://www.getdor.com/blog/sitemap.xml) ## Product summary - **What it is:** A wireless, battery-powered thermal sensor that mounts above a doorway and counts every person entering or leaving a store. - **What it produces:** Real-time and historical foot-traffic data, conversion rate (visitors → buyers), staffing-to-traffic ratios, peak-hour heatmaps, multi-location benchmarking. - **Who uses it:** Specialty retailers, franchises, multi-location brands, malls, museums, fitness studios, and QSRs. - **Integrations:** Shopify, Square, Vend, Lightspeed (POS integrations for conversion-rate analytics). - **Hardware:** Thermal people counter — no IT install required; ships pre-configured.