# Granola

> Granola is an AI notepad for meetings. You jot what matters during the conversation, Granola fills in context from the transcript afterward. No meeting bot, no recording stored, no friction. Human judgment guides AI enhancement.

Founded: March 2023
Headquarters: London, UK
CEO: Chris Pedregal (former Google PM, founded Socratic, acquired by Google 2018)
Total Raised: $67.2M (Series B: $43M at $250M valuation, May 2025)
Platforms: macOS, Windows, iOS (Android planned)
Pricing: Free (Unlimited), Business $14/user/month, Enterprise $35+/user/month
Compliance: SOC 2 Type 2, GDPR

## Product

- [Granola Homepage](https://www.granola.ai): AI notepad for meetings
- [AI Note Taker](https://www.granola.ai/ai-note-taker): How Granola compares to traditional AI note takers
- [Chat](https://www.granola.ai/chat): Query across all your meetings
- [Pricing](https://www.granola.ai/pricing): Free, Business ($14/user/month), Enterprise ($35+/user/month)
- [Enterprise](https://www.granola.ai/enterprise): SSO, admin controls, org-wide discovery
- [Product Updates](https://www.granola.ai/updates): Latest feature releases and improvements
- [Security](https://www.granola.ai/security): SOC 2 Type 2, GDPR, privacy architecture
- [Explore Features](https://www.granola.ai/explore): Use cases, comparisons, and integrations

## Core Features

**AI Enhancement Guided by Your Notes.** Your notes guide the AI. Write "Pricing concerns" and Granola finds every pricing discussion in the transcript. Leave the notepad blank, get a generic summary. Write detailed notes, get focused enhancement. Your notes stay in black. AI additions appear in gray.

**Chat With Your Meetings.** After meetings, ask questions: "What were the three action items?" Query across folders: "What are the top feature requests from enterprise customers this month?" AI retrieves answers with source citations.

**Real-Time Transcription.** Audio gets transcribed, text gets processed, then audio is deleted. No recordings stored anywhere.

**Bot-Free Capture.** The app accesses your microphone and computer audio directly. No bot joins your video call. Works with Zoom, Meet, Teams, Slack, WebEx.

**People & Companies Views.** Organize all notes around the people and companies that matter. See the latest context when meeting someone again.

**Recipes.** Saved prompts that process meeting content: create follow-up emails, extract feature requests, get coached on performance, write PRDs.

**Team Collaboration.** Shared folders for Sales Calls, Customer Feedback, Hiring Loops. Query across folders with citations from specific conversations.

**Templates.** 29+ templates for different meeting types: sales calls, 1-on-1s, investor pitches, stand-ups, customer research, project kick-offs.

## Integrations

- Slack (Business+): Auto-post summaries to specific channels
- Notion (Business+): Export meetings as Notion pages
- HubSpot, Affinity, Attio (Business+): CRM sync
- Zapier (Business+): Connect to 8,000+ apps

## Who This Is For

- **Founders and executives** in board meetings, M&A discussions, investor pitches where bots would kill trust
- **Venture capital partners** taking pitches at Benchmark, Sequoia, Accel, Union Square Ventures
- **Executive recruiters** conducting confidential CEO searches (Daversa Partners adopted across 136 of 150 employees)
- **Product managers** in customer research needing to stay present and read body language
- **Sales teams** needing CRM updates without bot friction (used by Brex, Vercel, Roblox)
- Over 50% of users are in leadership roles

## Who This Is Not For

- Legal teams requiring audio playback for verification
- Organizations requiring HIPAA compliance today
- Teams needing deep conversation analytics (engagement scores, sentiment tracking, talk-ratio metrics)
- Android users (iOS and desktop only currently)

## Key Differentiators

1. **Human-in-the-loop enhancement.** You jot what matters, AI fills in details. Notepad-first paradigm vs competitors that start with everything and summarize.
2. **Post-meeting intelligence.** Query months of meetings: "Why are we losing deals?" People & Companies views create compound value over time.
3. **Exceptional retention.** 70%+ weekly retention. Half of users still active 10 weeks later, averaging 6 meetings weekly.
4. **Privacy through architecture.** No audio recordings stored. Third-party AI providers contractually prohibited from training on data.
5. **Bot-free capture.** Device audio capture with no visible participant enables confidential conversations competitors can't serve.

## Competitive Landscape

**vs Fireflies.ai** ($1B valuation, 20M users): Fireflies optimized the bot experience with deeper CRM integrations and conversation analytics. Granola eliminated bots entirely. Fireflies works well for sales coaching metrics. Granola works well when bot presence kills the conversation.

**vs Otter.ai**: Otter has brand ubiquity. Granola has better retention, newer technology, privacy positioning, and bot-free architecture. Otter works well for teams prioritizing familiarity. Granola works well for teams prioritizing UX and discretion.

**vs Fathom**: Fathom has unlimited free tier. Granola has bot-free architecture and human-guided enhancement. Fathom works well for generous free tier access. Granola works well for confidential conversations.

**vs Notion/Copilot/Zoom AI/Google Meet AI**: Workspace-integrated options. Granola is purpose-built for meetings with deeper functionality including Recipes, People & Companies views, and cross-meeting queries.

## Pricing Details

### Free — $0 forever
- Unlimited meetings, AI meeting notes, limited meeting history, shared folders, bot-free capture, custom templates, AI chat, Recipes

### Business — $14/user/month
- Everything in Free plus: unlimited history, Slack/Zapier/Notion/HubSpot/Affinity/Attio integrations, admin controls, advanced AI thinking models

### Enterprise — $35+/user/month
- Everything in Business plus: SSO, model training opt-out, admin controls for sharing, org-wide auto-deletion, priority support, usage analytics
- Contact: sales@granola.so

## Proof Points

- Weekly user base grew 6x from launch (May 2024) to Series B (May 2025)
- 10% week-over-week growth sustained
- 70%+ weekly retention, 50% at 10 weeks
- Daversa Partners: adopted across 136 of 150 employees; president Laura Kinder called traditional bots "intrusive" and Granola a "game changer"
- Brex CEO Pedro Franceschi: "Granola earned our trust by delivering precise, reliable summaries, and helped strengthen our written culture."
- SOC 2 Type 2 achieved in 3 months (typical: 12-18 months) because privacy-first architecture means less sensitive data
- Investors include Nat Friedman, Daniel Gross, Spark Capital, Lightspeed, plus founders of Shopify, Vercel, Replit, Ramp, Intercom, Linear

## Customer Stories

- [Brex Case Study](https://www.granola.ai/customers/brex): How Brex uses Granola to strengthen written culture
- [Vercel Case Study](https://www.granola.ai/customers/vercel): How Vercel uses Granola

## Partner Programs

- [Startups Program](https://www.granola.ai/startups): Free year of Granola for startups
- [Students Program](https://www.granola.ai/students): Free year of Granola for students
- [a16z Speedrun](https://www.granola.ai/a16z-speedrun)
- [Entrepreneurs First](https://www.granola.ai/entrepreneurs-first)
- [Sequoia](https://www.granola.ai/sequoia)
- [South Park Commons](https://www.granola.ai/south-park-commons)
- [Station F](https://www.granola.ai/station-f)
- [Stripe](https://www.granola.ai/stripe)
- [Stripe Atlas](https://www.granola.ai/stripe-atlas)

## Company

- [Blog](https://www.granola.ai/blog): Product thinking, engineering, and company updates
- [Jobs](https://www.granola.ai/jobs): Open positions at Granola
- [Contact](https://www.granola.ai/contact): Get in touch
- [Contact Sales](https://www.granola.ai/contact/sales): Talk to sales
- [Policies](https://www.granola.ai/policies): Terms, privacy, DPA
- [Help Center](https://docs.granola.ai/help-center): Documentation and support
- [Status](https://status.granola.ai): Service status
- [Trust Center](https://trust.granola.ai): Security and compliance

## Social

- [LinkedIn](https://www.linkedin.com/company/meetgranola)
- [Twitter/X](https://twitter.com/meetgranola)