# IMPACT

> IMPACT is a sales & marketing coaching and training company based in Cheshire, CT. We help organizations build in-house marketing engines using the *Endless Customers®* system—aligning leadership, enabling HubSpot & AI, and scaling trust-building content.

This curated guide highlights the best pages for understanding our programs, outcomes, and approach.  
★ = High-priority / cornerstone content

## Start here
- ★ [Homepage](https://www.impactplus.com/): Main entry point for programs, coaching, and resources
- ★ [Program & Pricing](https://www.impactplus.com/endless-customers-coaching): Overview of Endless Customers coaching/training and what’s included  
- ★ [Learning Center](https://www.impactplus.com/learn): Central hub for articles, guides, and webinars  
- ★ [What is Endless Customers?](https://www.impactplus.com/learn/what-is-endless-customers): Methodology explained—principles, fit, and differentiation  

## Pillars & Key Resources
- ★ [The Fundamentals of Endless Customers](https://www.impactplus.com/learn/what-is-endless-customers): Core principles, alignment, and how the system drives revenue  
- [Building a Digital Marketing Strategy](https://www.impactplus.com/learn/digital-marketing-strategy): Practical, buyer-first digital plans  
- [Using AI for Marketing](https://www.impactplus.com/learn/ai-for-marketing): What to use, skip, and measure with AI  
- [Sales Process Optimization](https://www.impactplus.com/learn/sales-process-optimization): Shorten cycles and raise win rates  
- [Creating Your Content Marketing Strategy](https://www.impactplus.com/learn/content-marketing-strategy): Topics buyers search and how to produce in-house  
- [Fundamentals of Video Marketing](https://www.impactplus.com/learn/video-marketing): Effective formats and examples  
- [Creating Your Website Strategy](https://www.impactplus.com/learn/website-strategy): What makes a high-performing business website  
- [Implementing Self-Service Tools](https://www.impactplus.com/learn/self-service-tools): Turn your site into your best salesperson  
- [Building a Marketing Team](https://www.impactplus.com/learn/building-a-marketing-team): How to build an in-house team that publishes consistently  
- [YouTube Marketing](https://www.impactplus.com/learn/youtube-marketing): Channel strategy and content that drives demand  
- [HubSpot Training](https://www.impactplus.com/learn/hubspot-training): Skill-building and platform enablement  
- [Building a Brand](https://www.impactplus.com/learn/building-a-brand): Brand strategy for trust and differentiation  

## Proof & Outcomes
- ★ [Guides & Downloads](https://www.impactplus.com/learning-center/guides): Deep dives and templates that demonstrate our approach  
- [Webinars](https://www.impactplus.com/learning-center/webinars): Real examples, training sessions, and Q&A with coaches  

## How We Work
- ★ [Free AI Marketing Assessment](https://www.impactplus.com/assessment/ready-for-next-5-years): Evaluate AI/marketing readiness and next steps  
- [Endless Customers Podcast](https://endlesscustomers.podbean.com/): Interviews and insights on trust-building content and growth  

## Events
- [Endless Customers ’26](https://www.endlesscustomers.com/live): Flagship event page with details and registration  

## Book
- [The Book: Endless Customers](https://www.endlesscustomers.com/): Overview and purchase info  

## Social (Optional)
- [LinkedIn](https://www.linkedin.com/company/1210178)  
- [Instagram](https://www.instagram.com/impactbnd/)  
- [YouTube](https://www.youtube.com/channel/UC7g9zlgMdzeXievAF28QAxQ)  
- [TikTok](https://www.tiktok.com/@impactbnd)  
- [Facebook](https://www.facebook.com)  
- [Spotify (Podcast)](https://open.spotify.com/show/1w2rStYbPKwKKsrf8Ofleu)  

## Technical
- [Sitemap](https://www.impactplus.com/sitemap.xml)