AI is choosing which online stores you see, and it’s ignoring most of them

Recomaze's research revealing that AI assistants are ignoring most online stores when shoppers ask for product recommendations marks a significant shift in the e-commerce landscape. This means that website owners, particularly those with online stores, need to adapt to the changing dynamics of AI-driven shopping behaviors. As shoppers increasingly rely on AI assistants for product recommendations, online stores that are not optimized for AI discovery risk being overlooked, potentially leading to a significant loss in sales and revenue. To stay ahead, website owners should take actionable steps such as optimizing their product listings with relevant keywords and attributes that AI assistants can recognize, ensuring their website is crawlable by AI bots, and regularly updating their llms.txt files to reflect changes in their product offerings. Additionally, they should consider integrating AI-powered recommendation tools on their own websites to improve the shopping experience and increase the chances of being featured in AI-driven product suggestions.