Free 1 Year Perplexity Pro Subscription for New Users Only @ Optus

Optus's offer of a free 1 year Perplexity Pro subscription for new users marks a significant incentive for customers to explore AI-powered tools. This development means that website owners may see an influx of users leveraging Perplexity Pro's advanced features, potentially leading to increased AI-generated content and traffic on their sites. As a result, website owners should be prepared to monitor and manage AI bot traffic more closely, ensuring that their sites' content policies and terms of service are up-to-date and compliant with the potential surge in AI-generated content. To effectively manage this potential shift, website owners can take a few key steps: first, review and update their llms.txt files to ensure they are accurately tracking and managing AI bot traffic; second, implement clear content policies that address the use of AI-generated content on their sites; and third, utilize AI bot tracking tools to monitor and analyze the impact of Perplexity Pro users on their website traffic and engagement metrics.