In the age of AI, trust has never been more important - here's why

ZDNet's discussion on the importance of trust in the age of AI highlights the erosion of our sense of reality due to AI's impact. This means that website owners must be vigilant about the AI-generated content that appears on their platforms, as it can potentially deceive users and damage their trust. With AI altering the online landscape, website owners need to ensure that their content policies are robust and transparent, allowing users to distinguish between human-generated and AI-generated content. To maintain user trust, website owners can take actionable steps such as regularly monitoring their website's traffic using AI bot tracking tools to identify potential AI-generated content, updating their llms.txt files to reflect changes in AI content policies, and implementing clear labeling of AI-generated content to promote transparency and accountability.