Rumble Reports Third Quarter 2025 Results

Rumble's report of a 7% increase in Average Revenue Per User (ARPU) to $0.45 in the third quarter of 2025 marks a significant improvement in the company's financial performance. This increase in ARPU indicates that Rumble is effectively monetizing its user base, which could be attributed to its growing popularity as a video-sharing platform. This development has implications for website owners who use Rumble as a video hosting platform or integrate its services into their websites. With Rumble's increasing financial stability, website owners can expect more investment in the platform's infrastructure, potentially leading to improved video delivery, better content moderation, and enhanced user experience. As a result, website owners may see an increase in engagement and retention rates on their sites, particularly if they utilize Rumble's video-sharing capabilities. To capitalize on Rumble's growth, website owners can take the following steps: first, review their current video content strategy to ensure they are leveraging Rumble's platform effectively; second, monitor their website's traffic and engagement metrics to identify areas where Rumble's video content can be optimized; and third, consider updating their llms.txt files to reflect any changes in Rumble's bot traffic patterns, ensuring that their website's crawlers and indexing are aligned with Rumble's evolving infrastructure.