# Programmatic Advertising Technology Company | Publift > Your website is unique. Your ad strategy and technology should be too. Trade cookie-cutter approaches and self-managing for deep and personalised ad strategy. Tailored to your users, channels, growth, and plans. Not just "more ads". ## Managed with Fuse [Managed with Fuse](https://www.publift.com/managed-with-fuse) ## Fuse Enterprise [Fuse Enterprise](https://www.publift.com/fuse-enterprise) ## Fuse [Fuse](https://www.publift.com/fuse-platform) ## Using Ad Sense [Using Ad Sense](https://www.publift.com/use-cases/using-adsense) ## Retail Media [Retail Media](https://www.publift.com/use-cases/retail-media) ## Existing Ad Management [Existing Ad Management](https://www.publift.com/use-cases/existing-ad-management) ## Direct and programmatic [Direct and programmatic](https://www.publift.com/use-cases/direct-and-programmatic) ## Case Studies [Auto](https://www.publift.com/case-studies?filter=Auto) [Forum](https://www.publift.com/case-studies?filter=Forum) [Puzzle](https://www.publift.com/case-studies?filter=Puzzle) [Weather](https://www.publift.com/case-studies?filter=Weather) [Editorial](https://www.publift.com/case-studies?filter=Editorial) [News](https://www.publift.com/case-studies?filter=News) [Tool](https://www.publift.com/case-studies?filter=Tool) [All](https://www.publift.com/case-studies) ## Ad Layout Gallery [Ad Formats](https://www.publift.com/ad-layout-gallery) [Banner Ads](https://www.publift.com/ad-layout-gallery/banner-ads) [In-Content](https://www.publift.com/ad-layout-gallery/in-content) [Interscroller](https://www.publift.com/ad-layout-gallery/interscroller) [Miniscroller](https://www.publift.com/ad-layout-gallery/miniscroller) [Pimp Your Video Player](https://www.publift.com/ad-layout-gallery/pimp-your-video-player) [Scroll to Stick Function](https://www.publift.com/ad-layout-gallery/scroll-to-stick-function) [Sticky Footer](https://www.publift.com/ad-layout-gallery/sticky-footer) [Sticky Footer Scroller](https://www.publift.com/ad-layout-gallery/sticky-footer-scroller) [Sticky Header](https://www.publift.com/ad-layout-gallery/sticky-header) [Sticky Sidebar](https://www.publift.com/ad-layout-gallery/sticky-sidebar) [Web Interstitial](https://www.publift.com/ad-layout-gallery/web-interstitial) ## AdTeach [AdTeach](https://www.publift.com/adteach) [AB Testing](https://www.publift.com/adteach/ab-testing) [AdSense Alternatives](https://www.publift.com/adteach/adsense-alternatives) [Best Mobile Ad Networks for Publishers](https://www.publift.com/adteach/best-mobile-ad-networks-for-publishers) [Best Ways to Sell Ads Space on Website](https://www.publift.com/adteach/best-ways-to-sell-ads-space-on-website) [CPM vs RPM](https://www.publift.com/adteach/cpm-vs-rpm) [Effective Yield Optimization for Publishers](https://www.publift.com/adteach/effective-yield-optimization-for-publishers) [Google Ad Manager](https://www.publift.com/adteach/google-ad-manager) [Guide to Google AdSense Arbitrage](https://www.publift.com/adteach/guide-to-google-adsense-arbitrage) [How Can You Increase Your Page RPM](https://www.publift.com/adteach/how-can-you-increase-your-page-rpm) [How to Earn Money with Google AdSense](https://www.publift.com/adteach/how-to-earn-money-with-google-adsense) [Layout Teardown: Daily Mail](https://www.publift.com/adteach/layout-teardown-daily-mail) [Layout Teardown: Cars.com](https://www.publift.com/adteach/layout-teardown-episode-3---cars-coms-sophisticated-ad-strategy) [Layout Teardown: Timeanddate](https://www.publift.com/adteach/layout-teardown-timeanddate) [Sticky Ads](https://www.publift.com/adteach/sticky-ads) [The Best CPM Ad Network for Publishers](https://www.publift.com/adteach/the-best-cpm-ad-network-for-publishers) [Top Ad Networks](https://www.publift.com/adteach/top-ad-networks) [Ultimate Guide to Core Web Vitals for Publishers](https://www.publift.com/adteach/ultimate-guide-to-core-web-vitals-for-publishers) [Ultimate Guide to the Private Marketplace for Publishers](https://www.publift.com/adteach/ultimate-guide-to-the-private-marketplace-for-publishers) [What Are CPM, CPC, CPA, CTR](https://www.publift.com/adteach/what-are-cpm-cpc-cpa-ctr) [What Is a Supply-Side Platform](https://www.publift.com/adteach/what-is-a-supply-side-platform) [What Is Ad Refresh and How Does It Work](https://www.publift.com/adteach/what-is-ad-refresh-and-how-does-it-work) [What Is Header Bidding and Why Should You Care](https://www.publift.com/adteach/what-is-header-bidding-and-why-should-you-care) [What Is Programmatic Advertising](https://www.publift.com/adteach/what-is-programmatic-advertising) ## Blog [Blog](https://www.publift.com/blog) ### Blog Categories [AdTech Industry](https://www.publift.com/category/adtech-industry) [AdThoughts](https://www.publift.com/category/adthoughts) [All](https://www.publift.com/category/all) [Company Updates](https://www.publift.com/category/company-updates) [Industry News](https://www.publift.com/category/industry-news) [Insights](https://www.publift.com/category/insights) [Monetisation](https://www.publift.com/category/monetisation) [Platforms](https://www.publift.com/category/platforms) [Publisher Resources](https://www.publift.com/category/publisher-resources) [Publishers](https://www.publift.com/category/publishers) ### Blog Posts [13 Ways to Improve Ad Revenue](https://www.publift.com/blog/13-ways-to-improve-ad-revenue) [300x250 Medium Rectangle Ads](https://www.publift.com/blog/300x250-medium-rectangle-ads) [300x600 Large Skyscraper Ad](https://www.publift.com/blog/300x600-large-skyscraper-ad) [5 Simple Things Your Office Can Do to Cut Down Waste](https://www.publift.com/blog/5-simple-things-your-office-can-do-to-cut-down-waste) [728x90 Leaderboard Banner Ads](https://www.publift.com/blog/728x90-leaderboard-banner-ads) [8 Years 8 Questions With Colm](https://www.publift.com/blog/8-years-8-questions-with-colm) [A Guide to Ad Operations for Publishers](https://www.publift.com/blog/a-guide-to-ad-operations-for-publishers) [AB Testing](https://www.publift.com/blog/ab-testing) [Ad Blockers](https://www.publift.com/blog/ad-blockers) [Ad Fraud](https://www.publift.com/blog/ad-fraud) [Ad Mediation](https://www.publift.com/blog/ad-mediation) [Ad Mediation vs RTB Mobile](https://www.publift.com/blog/ad-mediation-vs-rtb-mobile) [Ad Network vs Ad Exchange](https://www.publift.com/blog/ad-network-vs-ad-exchange) [Ad Networks vs DSP](https://www.publift.com/blog/ad-networks-vs-dsp) [Ad Tech](https://www.publift.com/blog/ad-tech) [Ad Tech Predictions](https://www.publift.com/blog/ad-tech-predictions) [Ad Tech Startup Publift Bolsters Business With Hotcopper Win](https://www.publift.com/blog/ad-tech-startup-publift-bolsters-business-with-hotcopper-win) [Ad Trafficking](https://www.publift.com/blog/ad-trafficking) [Ad Viewability](https://www.publift.com/blog/ad-viewability) [Adblock Monetization](https://www.publift.com/blog/adblock-monetization) [Adpushup Alternatives](https://www.publift.com/blog/adpushup-alternatives) [Adpushup vs Ezoic vs Publift](https://www.publift.com/blog/adpushup-vs-ezoic-vs-publift) [Ads.txt for Publishers](https://www.publift.com/blog/ads-txt-for-publishers) [AdSense Alternatives](https://www.publift.com/blog/adsense-alternatives) [AdSense vs MonetizeMore vs Publift](https://www.publift.com/blog/adsense-vs-monetizemore-vs-publift) [Advertising in UK](https://www.publift.com/blog/advertising-in-uk) [Advertising in US](https://www.publift.com/blog/advertising-in-us) [Affiliate Marketing Statistics](https://www.publift.com/blog/affiliate-marketing-statistics) [Affiliate Marketing Strategies](https://www.publift.com/blog/affiliate-marketing-strategies) [Amazon Publisher Services](https://www.publift.com/blog/amazon-publisher-services) [AMP Ads: A Complete Guide for Digital Publishers](https://www.publift.com/blog/amp-ads-a-complete-guide-for-digital-publishers) [App Monetization](https://www.publift.com/blog/app-monetization) [Are Display Ads Affecting Your Website's SEO](https://www.publift.com/blog/are-display-ads-affecting-your-websites-seo) [Australia's Biggest Morning Tea](https://www.publift.com/blog/australias-biggest-morning-tea) [Benefits of Team Sport for Your Business](https://www.publift.com/blog/benefits-of-team-sport-for-your-business) [Best Ad Servers for Publishers](https://www.publift.com/blog/best-ad-servers-for-publishers) [Best AdSense Niches](https://www.publift.com/blog/best-adsense-niches) [Best AdThrive Alternatives](https://www.publift.com/blog/best-adthrive-alternatives) [Best Affiliate Networks for Publishers](https://www.publift.com/blog/best-affiliate-networks-for-publishers) [Best Alternatives to Third-Party Cookies](https://www.publift.com/blog/best-alternatives-to-third-party-cookies) [Best CPC/PPC Ad Networks](https://www.publift.com/blog/best-cpc-ppc-ad-networks) [Best eCommerce Ad Platforms](https://www.publift.com/blog/best-ecommerce-ad-platforms) [Best Ezoic Alternatives](https://www.publift.com/blog/best-ezoic-alternatives) [Best Gaming Ad Networks](https://www.publift.com/blog/best-gaming-ad-networks) [Best Interstitial Ad Networks](https://www.publift.com/blog/best-interstitial-ad-networks) [Best Mediavine Alternatives](https://www.publift.com/blog/best-mediavine-alternatives) [Best Mobile Ad Networks for Publishers](https://www.publift.com/blog/best-mobile-ad-networks-for-publishers) [Best Native Ads Platforms for Publishers](https://www.publift.com/blog/best-native-ads-platforms-for-publishers) [Best Native Advertising Examples](https://www.publift.com/blog/best-native-advertising-examples) [Best Programmatic Advertising Examples](https://www.publift.com/blog/best-programmatic-advertising-examples) [Best Programmatic Advertising Platforms](https://www.publift.com/blog/best-programmatic-advertising-platforms) [Best SSP for Publishers](https://www.publift.com/blog/best-ssp-for-publishers) [Best Ways to Sell Ads Space on Website](https://www.publift.com/blog/best-ways-to-sell-ads-space-on-website) [Bidstream Data](https://www.publift.com/blog/bidstream-data) [Biggest Morning Tea 2019](https://www.publift.com/blog/biggest-morning-tea-2019) [Brand Safety](https://www.publift.com/blog/brand-safety) [CEO Welcome Message](https://www.publift.com/blog/ceo-welcome-message) [Colm's Update April 2020](https://www.publift.com/blog/colms-update-april-2020) [Common Banner Ads Sizes](https://www.publift.com/blog/common-banner-ads-sizes) [Completion Rate](https://www.publift.com/blog/completion-rate) [Contextual Advertising: Everything You Need to Know](https://www.publift.com/blog/contextual-advertising-everything-you-need-to-know) [COVID-19 Revenue and CPM Impact Q2 2020 Update](https://www.publift.com/blog/covid-19-revenue-and-cpm-impact-q2-2020-update) [COVID-19 Revenue Impact](https://www.publift.com/blog/covid-19-revenue-impact) [COVID-19 Revenue Impact CPM](https://www.publift.com/blog/covid-19-revenue-impact-cpm) [COVID-19 Revenue Impact Easter Update](https://www.publift.com/blog/covid-19-revenue-impact-easter-update) [CPM vs RPM](https://www.publift.com/blog/cpm-vs-rpm) [Cumulative Layout Shift](https://www.publift.com/blog/cumulative-layout-shift) [Customer Data Platform](https://www.publift.com/blog/customer-data-platform) [Data Management Platform](https://www.publift.com/blog/data-management-platform) [Deal ID](https://www.publift.com/blog/deal-id) [Device IDs](https://www.publift.com/blog/device-ids) [Did Header Bidding Twist Google's Arm](https://www.publift.com/blog/did-header-bidding-twist-googles-arm) [Display Lumascape](https://www.publift.com/blog/display-lumascape) [DIY Video Content: Best Value for Money Filming Equipment for Startups](https://www.publift.com/blog/diy-video-content-best-value-for-money-filming-equipment-for-startups) [DMP vs CDP](https://www.publift.com/blog/dmp-vs-cdp) [DMP vs DSP](https://www.publift.com/blog/dmp-vs-dsp) [Does Exchange Bidding Work](https://www.publift.com/blog/does-exchange-bidding-work) [Editorial Calendar Templates & Examples](https://www.publift.com/blog/editorial-calendar-templates-examples) [Effective Yield Optimization for Publishers](https://www.publift.com/blog/effective-yield-optimization-for-publishers) [Episode 1: The Origins of Publift](https://www.publift.com/blog/episode-1-the-origins-of-publift) [Episode 2: Publift's Guiding Principles](https://www.publift.com/blog/episode-2-publifts-guiding-principles) [Episode 3: Meet Brock](https://www.publift.com/blog/episode-3-meet-brock) [Everything to Know About Bot Traffic](https://www.publift.com/blog/everything-to-know-about-bot-traffic) [Examples of Fallacies in Advertising](https://www.publift.com/blog/examples-of-fallacies-in-advertising) [Ezoic vs AdSense vs Publift](https://www.publift.com/blog/ezoic-vs-adsense-vs-publift) [Ezoic vs Mediavine vs Publift](https://www.publift.com/blog/ezoic-vs-mediavine-vs-publift) [First Input Delay](https://www.publift.com/blog/first-input-delay) [First Party Data Strategy](https://www.publift.com/blog/first-party-data-strategy) [First Party vs Third Party Cookies](https://www.publift.com/blog/first-party-vs-third-party-cookies) [Freaky Friday at Publift](https://www.publift.com/blog/freaky-friday-at-publift) [Google Ad Manager](https://www.publift.com/blog/google-ad-manager) [Google Ad Manager 360](https://www.publift.com/blog/google-ad-manager-360) [Google AdMob vs AdSense](https://www.publift.com/blog/google-admob-vs-adsense) [Google AdX vs AdMob](https://www.publift.com/blog/google-adx-vs-admob) [Google AdX vs Google AdSense](https://www.publift.com/blog/google-adx-vs-google-adsense) [Google Case Study: Publift Uses Exchange Bidding to Deliver 40% Higher CPMs Across 50+ Publisher Clients](https://www.publift.com/blog/google-case-study-publift-uses-exchange-bidding-to-deliver-40-higher-cpms-across-50-publisher-clients) [Google FLoC](https://www.publift.com/blog/google-floc) [Google MCM (Multiple Customer Management)](https://www.publift.com/blog/google-mcm-multiple-customer-management) [Google PPID](https://www.publift.com/blog/google-ppid) [Google Publisher Tags (GPT)](https://www.publift.com/blog/google-publisher-tags-gpt) [Google Topics API](https://www.publift.com/blog/google-topics-api) [Great Place to Work - 2 Years in a Row](https://www.publift.com/blog/great-place-to-work-2-years-in-a-row) [Guide to Google AdSense Arbitrage](https://www.publift.com/blog/guide-to-google-adsense-arbitrage) [High Ticket Affiliate Marketing Program](https://www.publift.com/blog/high-ticket-affiliate-marketing-program) [Highest Paying Affiliate Niches](https://www.publift.com/blog/highest-paying-affiliate-niches) [Highest Performing AdSense Banner Sizes & Formats](https://www.publift.com/blog/highest-performing-adsense-banner-sizes-formats) [History of Advertising](https://www.publift.com/blog/history-of-advertising) [Holiday Season Strategy for Publishers](https://www.publift.com/blog/holiday-season-strategy-for-publishers) [Horsing Around at Google AdX Bootcamp](https://www.publift.com/blog/horsing-around-at-google-adx-bootcamp) [How Can You Increase Your Page RPM](https://www.publift.com/blog/how-can-you-increase-your-page-rpm) [How Publift Evolved Into an Ad Tech Startup](https://www.publift.com/blog/how-publift-evolved-into-an-ad-tech-startup) [How to Check Website Traffic](https://www.publift.com/blog/how-to-check-website-traffic) [How to Earn Money With Google AdSense](https://www.publift.com/blog/how-to-earn-money-with-google-adsense) [How to Find a Profitable Niche](https://www.publift.com/blog/how-to-find-a-profitable-niche) [How to Increase User Time on Page](https://www.publift.com/blog/how-to-increase-user-time-on-page) [How to Load Ads Without Impacting Page Speed](https://www.publift.com/blog/how-to-load-ads-without-impacting-page-speed) [How to Monetize a Website](https://www.publift.com/blog/how-to-monetize-a-website) [IAB NZ Digital Overview](https://www.publift.com/blog/iab-nz-digital-overview) [IAB Standards for Publishers](https://www.publift.com/blog/iab-standards-for-publishers) [Improving Ad Placements to Increase Revenue for Publishers](https://www.publift.com/blog/improving-ad-placements-to-increase-revenue-for-publishers) [In-App Advertising for Publishers](https://www.publift.com/blog/in-app-advertising-for-publishers) [In-App Advertising Statistics](https://www.publift.com/blog/in-app-advertising-statistics) [In-App Header Bidding](https://www.publift.com/blog/in-app-header-bidding) [Increase Your Blog's Ad Revenue - Interview](https://www.publift.com/blog/increase-your-blogs-ad-revenue-interview) [Increasing Advertising Revenue](https://www.publift.com/blog/increasing-advertising-revenue) [Infinite Scroll vs Load More Buttons: Which is Better](https://www.publift.com/blog/infinite-scroll-vs-load-more-buttons-which-is-better) [Interaction to Next Paint](https://www.publift.com/blog/interaction-to-next-paint) [Interscroller Ads](https://www.publift.com/blog/interscroller-ads) [Interstitial Ads: A Best Practice Guide for Publishers](https://www.publift.com/blog/interstitial-ads-a-best-practice-guide-for-publishers) [Interview With Ozbargain](https://www.publift.com/blog/interview-with-ozbargain) [Introducing PubComm: Publift's Very Own Publisher Community](https://www.publift.com/blog/introducing-pubcomm-publifts-very-own-publisher-community) [Invalid Traffic](https://www.publift.com/blog/invalid-traffic) [Irish Australian Business Awards Finalist - Start Up of the Year](https://www.publift.com/blog/irish-australian-business-awards-finalist-start-up-of-the-year) [It's Official: Publift Is Now a Google Certified Publishing Partner](https://www.publift.com/blog/its-official-publift-is-now-a-google-certified-publishing-partner) [Key Value Targeting](https://www.publift.com/blog/key-value-targeting) [Largest Contentful Paint](https://www.publift.com/blog/largest-contentful-paint) [Leaderboard Ads](https://www.publift.com/blog/leaderboard-ads) [Malvertising](https://www.publift.com/blog/malvertising) [Media Making the Difference With UnLtd Big Kahuna Surf Comp](https://www.publift.com/blog/media-making-the-difference-with-unltd-big-kahuna-surf-comp) [Media.net vs AdSense vs Publift](https://www.publift.com/blog/media-net-vs-adsense-vs-publift) [Mediavine vs AdSense vs Publift](https://www.publift.com/blog/mediavine-vs-adsense-vs-publift) [Mediavine vs Raptive vs Publift](https://www.publift.com/blog/mediavine-vs-raptive-vs-publift) [Meet Nenci](https://www.publift.com/blog/meet-nenci) [Misleading Advertising Examples](https://www.publift.com/blog/misleading-advertising-examples) [Mobile Ads and Sizes](https://www.publift.com/blog/mobile-ads-and-sizes) [Mobile Ads Best Practices](https://www.publift.com/blog/mobile-ads-best-practices) [Mobile Banner Ads: Sizes & Types](https://www.publift.com/blog/mobile-banner-ads-sizes-types) [MRC Viewability](https://www.publift.com/blog/mrc-viewability) [Outstream Video Ads](https://www.publift.com/blog/outstream-video-ads) [Partners of Publift Finalists at Mumbrella Publish Awards 2021](https://www.publift.com/blog/partners-of-publift-finalists-at-mumbrella-publish-awards-2021) [People of Publift: Meet Gina](https://www.publift.com/blog/people-of-publift-meet-gina) [People of Publift: Meet Maria](https://www.publift.com/blog/people-of-publift-meet-maria) [People of Publift: Meet Suzan](https://www.publift.com/blog/people-of-publift-meet-suzan) [Photo Gallery: Publift Christmas Boat Party 2018](https://www.publift.com/blog/photo-gallery-publift-christmas-boat-party-2018) [Playable Ads](https://www.publift.com/blog/playable-ads) [Postcard From China: Market Overview](https://www.publift.com/blog/postcard-from-china-market-overview) [Privacy Sandbox](https://www.publift.com/blog/privacy-sandbox) [Programmatic Advertising Trends](https://www.publift.com/blog/programmatic-advertising-trends) [Programmatic Guaranteed](https://www.publift.com/blog/programmatic-guaranteed) [Programmatic vs Display Ads](https://www.publift.com/blog/programmatic-vs-display-ads) [Programmatic vs Google Ads](https://www.publift.com/blog/programmatic-vs-google-ads) [Protected Audience API](https://www.publift.com/blog/protected-audience-api) [PubChat Melbourne](https://www.publift.com/blog/pubchat-melbourne) [PubChat Sydney](https://www.publift.com/blog/pubchat-sydney) [PubChat Sydney March 2019](https://www.publift.com/blog/pubchat-sydney-march-2019) [PubComm Takes on Melbourne](https://www.publift.com/blog/pubcomm-takes-on-melbourne) [Publift Appoints Ben Morrisroe as General Manager](https://www.publift.com/blog/publift-appoints-ben-morrisroe-as-general-manager) [Publift at the 2018 Google AdX Bootcamp](https://www.publift.com/blog/publift-at-the-2018-google-adx-bootcamp) [Publift Christmas Boat Party](https://www.publift.com/blog/publift-christmas-boat-party) [Publift Ends 2021 With Twin Achievement](https://www.publift.com/blog/publift-ends-2021-with-twin-achievement) [Publift Google Livestream Event](https://www.publift.com/blog/publift-google-livestream-event) [Publift Is a Certified Great Place to Work™](https://www.publift.com/blog/publift-is-a-certified-great-place-to-work-tm) [Publift Ramps Up, Hires Former Liveramp and Nasdaq Talent](https://www.publift.com/blog/publift-ramps-up-hires-former-liveramp-and-nasdaq-talent) [Publift Requirements](https://www.publift.com/blog/publift-requirements) [Publift Scoop August 2020](https://www.publift.com/blog/publift-scoop-august-2020) [Publift Supported Identity Solutions](https://www.publift.com/blog/publift-supported-identity-solutions) [Publift's European Lead Finalist: Vidyard's 2021 Video in Business Award](https://www.publift.com/blog/publifts-european-lead-finalist-vidyards-2021-video-in-business-award) [Q&A With Niraj Nagpal (IPONWEB)](https://www.publift.com/blog/q-a-with-niraj-nagpal-iponweb) [Q&A With Penelope Lloyd (TripleLift)](https://www.publift.com/blog/q-a-with-penelope-lloyd-triplelift) [Q&A With Rob Williams (Kargo)](https://www.publift.com/blog/q-a-with-rob-williams-kargo) [Quitting a Dream Job at Google to Build One of the Fastest-Growing New Businesses in Australia](https://www.publift.com/blog/quitting-a-dream-job-at-google-to-build-one-of-the-fastest-growing-new-businesses-in-australia) [Real-Time Bidding Platforms](https://www.publift.com/blog/real-time-bidding-platforms) [Reducing Banner Blindness](https://www.publift.com/blog/reducing-banner-blindness) [Rich Media Ads](https://www.publift.com/blog/rich-media-ads) [Riding the Programmatic Wave](https://www.publift.com/blog/riding-the-programmatic-wave) [Riding the Wave to the Big Kahuna Surf Competition 2019](https://www.publift.com/blog/riding-the-wave-to-the-big-kahuna-surf-competition-2019) [Rubicon Heavily Investing Into Header Bidding and PMPs](https://www.publift.com/blog/rubicon-heavily-investing-into-header-bidding-and-pmps) [Sticky Ads](https://www.publift.com/blog/sticky-ads) [Target CPM Guide](https://www.publift.com/blog/target-cpm-guide) [The Best CPM Ad Network for Publishers](https://www.publift.com/blog/the-best-cpm-ad-network-for-publishers) [The Easiest Guide to Content Pruning for Publishers](https://www.publift.com/blog/the-easiest-guide-to-content-pruning-for-publishers) [The Key to Protecting Your Brand When Using Programmatic Advertising](https://www.publift.com/blog/the-key-to-protecting-your-brand-when-using-programmatic-advertising) [The Mindful Fire Podcast: Entrepreneurship as a Spiritual Practice With Colm Dolan](https://www.publift.com/blog/the-mindful-fire-podcast-entrepreneurship-as-a-spiritual-practice-with-colm-dolan) [The Publift Scoop November Edition](https://www.publift.com/blog/the-publift-scoop-november-edition) [The Publift Scoop October Edition](https://www.publift.com/blog/the-publift-scoop-october-edition) [The Publift Scoop September 2020](https://www.publift.com/blog/the-publift-scoop-september-2020) [The Ultimate Programmatic Advertising Glossary for Publishers](https://www.publift.com/blog/the-ultimate-programmatic-advertising-glossary-for-publishers) [Third Party Cookies](https://www.publift.com/blog/third-party-cookies) [Top Ad Networks](https://www.publift.com/blog/top-ad-networks) [Top Video Ad Networks for Publishers](https://www.publift.com/blog/top-video-ad-networks-for-publishers) [Ultimate Guide to Ad Fill Rates](https://www.publift.com/blog/ultimate-guide-to-ad-fill-rates) [Ultimate Guide to Ad Tags](https://www.publift.com/blog/ultimate-guide-to-ad-tags) [Ultimate Guide to Core Web Vitals for Publishers](https://www.publift.com/blog/ultimate-guide-to-core-web-vitals-for-publishers) [Ultimate Guide to Insertion Orders (IO)](https://www.publift.com/blog/ultimate-guide-to-insertion-orders-io) [Unified ID 2.0](https://www.publift.com/blog/unified-id-2-0) [User Privacy Webinar](https://www.publift.com/blog/user-privacy-webinar) [VAST Errors](https://www.publift.com/blog/vast-errors) [Video Header Bidding](https://www.publift.com/blog/video-header-bidding) [VPAID vs VAST](https://www.publift.com/blog/vpaid-vs-vast) [Walled Gardens](https://www.publift.com/blog/walled-gardens) [We're Hiring! Publift Restructures to Support Expansion, Seeking to Build Customer Success Team](https://www.publift.com/blog/were-hiring-publift-restructures-to-support-expansion-seeking-to-build-customer-success-team) [What Are VAST Tags](https://www.publift.com/blog/what-are-vast-tags) [What Is a Demand-Side Platform (DSP)](https://www.publift.com/blog/what-is-a-demand-side-platform-dsp) [What Is Ad Refresh and How Does It Work](https://www.publift.com/blog/what-is-ad-refresh-and-how-does-it-work) [What Is an Ad Exchange](https://www.publift.com/blog/what-is-an-ad-exchange) [What Is Behavioral Targeting](https://www.publift.com/blog/what-is-behavioral-targeting) [What Is Click Spam](https://www.publift.com/blog/what-is-click-spam) [What Is Consent Management Platform](https://www.publift.com/blog/what-is-consent-management-platform) [What Is Cookie Syncing](https://www.publift.com/blog/what-is-cookie-syncing) [What Is CPA](https://www.publift.com/blog/what-is-cpa) [What Is CPC](https://www.publift.com/blog/what-is-cpc) [What Is CPI](https://www.publift.com/blog/what-is-cpi) [What Is CPL](https://www.publift.com/blog/what-is-cpl) [What Is CPM](https://www.publift.com/blog/what-is-cpm) [What Is CTR](https://www.publift.com/blog/what-is-ctr) [What Is EBDA](https://www.publift.com/blog/what-is-ebda) [What Is eCPM](https://www.publift.com/blog/what-is-ecpm) [What Is Google's DFP First Look](https://www.publift.com/blog/what-is-googles-dfp-first-look) [What Is LiveRamp](https://www.publift.com/blog/what-is-liveramp) [What Is Native Advertising](https://www.publift.com/blog/what-is-native-advertising) [What Is Prebid](https://www.publift.com/blog/what-is-prebid) [What Is Programmatic Direct](https://www.publift.com/blog/what-is-programmatic-direct) [What Is RCPM and Why Publishers Should Take Notice](https://www.publift.com/blog/what-is-rcpm-and-why-publishers-should-take-notice) [What Is Real-Time Bidding](https://www.publift.com/blog/what-is-real-time-bidding) [What Is SafeFrame](https://www.publift.com/blog/what-is-safeframe) [What Is Sellers.json](https://www.publift.com/blog/what-is-sellers-json) [What Is SKAdNetwork](https://www.publift.com/blog/what-is-skadnetwork) [What Is Universal ID and How Can It Help Publishers](https://www.publift.com/blog/what-is-universal-id-and-how-can-it-help-publishers) [What Is vCPM](https://www.publift.com/blog/what-is-vcpm) [What Will Google's First-Price Auction Mean for Publishers](https://www.publift.com/blog/what-will-googles-first-price-auction-mean-for-publishers) [What You Need to Know About Ad Injection](https://www.publift.com/blog/what-you-need-to-know-about-ad-injection) [When Will Google Transition to a First-Price Auction](https://www.publift.com/blog/when-will-google-transition-to-a-first-price-auction) [Wordsolver Case Study Interview](https://www.publift.com/blog/wordsolver-case-study-interview) [Your Guide to Bid Shading](https://www.publift.com/blog/your-guide-to-bid-shading) ## Authors [Ben Morrisroe](https://www.publift.com/author/ben-morrisroe) [Brock Munro](https://www.publift.com/author/brock-munro) [Colm Dolan](https://www.publift.com/author/colm-dolan) [Naomi Khor](https://www.publift.com/author/naomi-khor) [Publift](https://www.publift.com/author/publift) ## About Publift [About Publift](https://www.publift.com/about) [How It Works](https://www.publift.com/how-it-works) [Customer Experience](https://www.publift.com/customer-experience) [Careers](https://www.publift.com/careers) [Newsroom](https://www.publift.com/newsroom) ## Resources [Jargon Glossary](https://www.publift.com/programmatic-glossary) [FAQs](https://www.publift.com/faqs) [Contact Us](https://www.publift.com/contact-us) [Power Up](https://www.publift.com/power-up) [Publift Online Partner List](https://www.publift.com/publift-online-partner-list) [Search](https://www.publift.com/search) ## Calculators [Conversion Rate Calculator](https://www.publift.com/calculator/conversion-rate-calculator) [eCPM Calculator](https://www.publift.com/calculator/ecpm-calculator) [CPM Calculator](https://www.publift.com/calculator/cpm-calculator) [CPA Calculator](https://www.publift.com/calculator/cpa-calculator) [CPC Calculator](https://www.publift.com/calculator/cpc-calculator) [CTR Calculator](https://www.publift.com/calculator/ctr-calculator) ## 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