Generated by All in One SEO v4.9.4.1, this is an llms.txt file, used by LLMs to index the site. # Savanta US Savanta ## Sitemaps - [XML Sitemap](https://savanta.com/us/sitemap.xml): Contains all public & indexable URLs for this website. ## Pages - [Home](https://savanta.com/us/) - Savanta offer best in class B2B & B2C Market Research services across the UK, US, & internationally. We can help your Company Make Better Decisions, learn how. - [Meet the team](https://savanta.com/us/about/meet-the-team/) - The Board Christine Petersen Global CEO Katie Vernon Global Chief Financial Officer Dave Gordon Chief Commercial Officer Dr Nick Baker Chief Research Officer Adam Gill Chief Technology Officer Caroline Hawkings Chief Delivery Officer Jane Price Chief Marketing Officer Barbara Gurhan Chief Financial Officer Anna Hamlin Global VP of HR Mike Moussallem President, Explorer Send us - [Complaints policy](https://savanta.com/us/complaints-policy/) - Last updated: 12/02/2026 Our policy The intention of this policy is to ensure that all complaints from research participants are handled efficiently and effectively. This policy covers formal complaints from participants who have engaged with or received a call or other contact by Savanta as part of a survey. PLEASE NOTE: If you completed a - [Meet the team](https://savanta.com/us/meet-the-team-8/) - The Board Christine Petersen Global CEO Barbara Gurhan Chief Financial Officer Caroline Hawkings Chief Delivery Officer Dr Nick Baker Chief Research Officer Adam Gill Chief Technology Officer Dave Gordon Chief Commercial Officer Jane Price Chief Marketing Officer Anna Hamlin Global VP of HR Mike Moussallem President, Explorer Send us your CV Looking for a new - [Meet the team](https://savanta.com/us/meet-the-team-7/) - The Board Christine Petersen Global CEO Barbara Gurhan Chief Financial Officer Caroline Hawkings Chief Delivery Officer Dr Nick Baker Chief Research Officer Adam Gill Chief Technology Officer Dave Gordon Chief Commercial Officer Jane Price Chief Marketing Officer Anna Hamlin Global VP of HR Mike Moussallem President, Explorer Send us your CV Looking for a new - [Contact us](https://savanta.com/us/contact-us/) - Let's talk We'd love to hear from you - how can we help? Complete the form below or call Tel: +1 (917) 768-2710 Office Locations Office locations New York, USA 666 Third Ave, 7th Floor New York 10017 USA Tel: +1 (917) 768-2710 Find out more San Francisco, USA 300 California Street Suite 200 San - [Meet the team](https://savanta.com/us/meet-the-team-6/) - The Board Christine Petersen Global CEO Barbara Gurhan Chief Financial Officer Caroline Hawkings Chief Delivery Officer Dr Nick Baker Chief Research Officer Adam Gill Chief Technology Officer Team leads Shaun Austin Global Head of Media and Tech Get in touch Steven Brown Global Head of Brands Get in touch Emma Callaghan Global Head of Business - [Meet the team](https://savanta.com/us/meet-the-team-5/) - The Board Christine Petersen Global CEO Barbara Gurhan Chief Financial Officer Caroline Hawkings Chief Delivery Officer Dr Nick Baker Chief Research Officer Adam Gill Chief Technology Officer Team leads Shaun Austin Global Head of Media and Tech Get in touch Steven Brown Global Head of Brands Get in touch Emma Callaghan Global Head of Business - [Meet the team](https://savanta.com/us/meet-the-team-4/) - The Board Christine Petersen Global CEO Barbara Gurhan Chief Financial Officer Caroline Hawkings Chief Delivery Officer Dr Nick Baker Chief Research Officer Adam Gill Chief Technology Officer Team leads Shaun Austin Global Head of Media and Tech Get in touch Steven Brown Global Head of Brands Get in touch Emma Callaghan Global Head of Business - [Meet the team](https://savanta.com/us/meet-the-team-3/) - The Board Christine Petersen Global CEO Barbara Gurhan Chief Financial Officer Caroline Hawkings Chief Delivery Officer Dr Nick Baker Chief Research Officer Adam Gill Chief Technology Officer Team leads Shaun Austin Global Head of Media and Tech Get in touch Steven Brown Global Head of Brands Get in touch Emma Callaghan Global Head of Business - [Job opportunities](https://savanta.com/us/about/careers/job-opportunities/) - Sign up for our Talent Community Want to stay in contact and find out more about Savanta life? Sign up now Send us your CV Looking for a new and refreshing challenge? Contact us if you’re feeling inspired. Get in touch - [Vue Terms & Conditions](https://savanta.com/us/vue-terms-conditions/) - Terms & Conditions: The definitions and rules of interpretation in this clause apply in this agreement. Affiliate: in respect of a party to this agreement, any legal entity which controls, is controlled by or is under common control with that party, where “control” has the meaning given to it in s1124 of the Corporation Tax - [History](https://savanta.com/us/about/history/) - Scroll 2023 Savanta welcomes Explorer Research A North American-based shopper insights agency specializing in path-to-purchase, planogram, packaging and shopper experience research. Savanta acquires Infosurv Infosurv will enhance Savanta’s capabilities within the employee engagement and customer experience sectors bringing over 24 years of experience as a full-service market research agency. 2022 MindSpark Research joins the Savanta - [About us](https://savanta.com/us/about/) - Savanta is a fast-growing data & market research company. We’re here to help you make better decisions and accelerate your progress. Banishing the doubt, through the use of powerful data, high-impact consulting and empowering technology. Are you ready to move your thinking and your business forward? - [Youth Practice Question Time: fashion & beauty](https://savanta.com/us/youth-practice-question-time-fashion-and-beauty-recording/) - Play Video More from our Youth Practice: Proud to be Gen Z Find out what issues are driving young people's ambitions to change the world. Watch the video The building block of brand love: engaging the next generation Discover how you can engage young audiences to become life-long supporters of your brand. Watch the webinar - [MillionaireVue](https://savanta.com/us/millionairevue/) - MillionaireVue helps luxury brands & wealth managers access the HNWI audience, gaining insight on audience understanding, acquisition & customer retention. - [BrandVue](https://savanta.com/us/our-products/brandvue/) - Scroll Our approach Benefits How it works Industries Book a demo Products Reports Our approach Always on, daily surveys means we’re capturing data for the occasions you can plan for, and the ones that you can’t. 0 m+ Interviews annually (conducted daily) 0 Consumer sectors 0 + Brands tracked 0 + Metrics covered BrandVue benefits - [Terms & conditions](https://savanta.com/us/terms-conditions/) - Definitions 1.1 The following definitions and rules of interpretation apply in this Agreement: ‘Agreement’ means these terms and conditions and the Order. ‘Associates’ means a party’s employees, officers, agents, sub-contractors or authorized representatives. ‘Business Day’ means a day (other than a Saturday or a Sunday or major US federal holiday) on which the clearing banks and major US - [Infosurv](https://savanta.com/us/infosurv/) - Scroll Our approach Our solutions Case studies Our approach Infosurv is a leading professional market research and survey company based in Denver, Colorado. We provide the information you need to make better business decisions. We do this through a combination of intelligent research design, efficient and reliable data collection methods, and thoughtful analysis and interpretation. - [Privacy policy](https://savanta.com/us/privacy-policy/) - Last reviewed: March 2025 1 Purpose of this privacy notice At Savanta we provide various market research services including designing market research surveys, hosting opinion panels and providing audience research services and statistical analytics to global businesses (“Services”). We are committed to protecting the privacy of our website visitors, clients and, as a market - [Agencies & Consultancies Newsletter Sign up](https://savanta.com/us/agencies-consultancies-5/agencies-consultancies-newsletter-sign-up/) - Sign up below to stay up to date with the latest industry trends and insights and to receive news on our latest product launches and work. - [Providing Toronto with data-driven research and insight](https://savanta.com/us/market-research-company-toronto/) - Savanta is a leading Market Research Company in Toronto, providing Research & Data services to Companies & Firms across the city, Canada & globally. - [Savanta & Co.](https://savanta.com/us/about/savantaco/) - Scroll Vin DeRobertis Global CEO Get in touch Empowering market researchers to do what they do best. Savanta continues to grow rapidly both organically and through global acquisitions. From a team of 5 back in 2015, our global colleagues now number over 500, bringing together deep sector expertise and local knowledge, alongside scaled operations across - [Careers](https://savanta.com/us/about/careers/) - Scroll 0 + Employees in our global team 0 Countries 0 + Graduates recruited in last 12 months 0 % Growth in 2021 Our values Our values underpin everything we do and ‘Savanteers’ embody these by being: Empowering: We believe in supporting the best ideas no matter who or where they come from. Curious: We’ve - [Our Products](https://savanta.com/us/our-products/) - BrandVue Our BrandVue tool places brand market research insights at your fingertips, capturing data across critical marketing campaigns and company performance. Find out more Business Essentials Business Essentials, provides a modular suite of research products offering a low cost, high value alternative to traditional research and insights. Find out more Essentials Savanta Essentials is a - [Agencies & Consultancies](https://savanta.com/us/industries/agencies-consultancies-industry/) - Our Agency Industry Research Experts deliver customer insights to help you differentiate your offering, perfect your pitches, win more business, and grow your client base with our agency research and consultancy research. - [Pack optimization research](https://savanta.com/us/research-consulting/product-development/pack-optimization/) - Our pack testing market research, combining extensive experience with our behavioural analysis & expertise, we help make packaging stand out.. - [Carbon reduction plan](https://savanta.com/us/carbon-reduction-plan/) - Next 15 Carbon Reduction Plan (UK) Supplier name: Next 15 Group plc Publication date: 17.06.24 At Next 15 Group plc (Next 15), our goal is to use our business as a force for good by delivering sustainable growth for our clients. This is supported by actions across 5 ESG strategic priorities including: customers, people, environment, - [Insight Fountain](https://savanta.com/us/our-products/insight-fountain/) - Scroll Our approach Benefits How it works Book a demo Reports Overview Insight Fountain is a new type of solution that complements traditional insight deliverables like executive summaries, appendices, workshops, and debriefs. Instead of providing static, data-heavy presentations, Insight Fountain offers an interactive AI interface. Our AI interface enables you to pose questions and retrieve - [Knowledge center](https://savanta.com/us/knowledge-centre/) - [Press](https://savanta.com/us/knowledge-centre/press/) - [EMEA Consumer Omnibus](https://savanta.com/us/emea-consumer-omnibus/) - Scroll Our approach How it works Benefits Research methods Case studies Reports Our approach Are you looking for a quick way to gain actionable insights into your target audience and make informed decisions? Our experienced sector-specialist researchers will provide you with a flexible and cost-effective way to obtain market insights when you need them. Let - [Pharmaceutical & life science](https://savanta.com/us/industries/pharma/) - Having conducted pharmaceutical & life science market research for decades, Savanta designs research that results in actionable outputs for business improvements. - [BrandVue Wealth](https://savanta.com/us/our-products/brandvue/wealth/) - Scroll Our approach How it works Benefits Book a demo Reports Case studies Our approach BrandVue Wealth is a unique audience and brand tracker tool. Its in-depth nature enables us to provide detailed market research and analysis, providing insight across investment and advice. Our BrandVue Wealth dashboard gives you key industry trend reports and offers clarity - [BrandVue Travel & Transport](https://savanta.com/us/our-products/brandvue/travel-transport/) - Scroll Our approach How it works Benefits Book a demo Reports Our approach BrandVue Travel & Transport is the largest, most granular brand, audience and customer tracker in the market. This rigour enables us to provide detailed research and analysis, forming beneficial insight to various industry sectors. The BrandVue Travel & Transport dashboard gives you - [BrandVue Retail](https://savanta.com/us/our-products/brandvue/retail/) - Scroll Our approach How it works Benefits Book a demo Reports Our approach BrandVue Retail is the largest, most granular brand, audience and customer tracker in the market. This rigour enables us to provide detailed research and analysis, forming beneficial insight to various industry sectors. The BrandVue Retail dashboard gives you key industry trend reports - [BrandVue Premium & Aspirational Luxury](https://savanta.com/us/our-products/brandvue/premium-luxury/) - Scroll Our approach How it works Benefits Book a demo Reports Our approach BrandVue Premium & Aspirational Luxury is the largest, most granular brand, audience and customer tracker in the market. This rigour enables us to provide detailed research and analysis, forming beneficial insight to various industry sectors. The BrandVue Premium & Aspirational Luxury dashboard - [BrandVue Media](https://savanta.com/us/our-products/brandvue/media/) - Scroll Our approach How it works Benefits Book a demo Reports Our approach BrandVue Media is the largest, most granular brand, audience and customer tracker in the market. This rigour enables us to provide detailed research and analysis, forming beneficial insight to various industry sectors. The BrandVue Media dashboard gives you key industry trend reports - [BrandVue Leisure & Recreation](https://savanta.com/us/our-products/brandvue/leisure-recreation/) - Improve brand health & customer perception with BrandVue Leisure & Recreation – providing industry data at your fingertips. Learn about our Tracking & Monitoring Tools. - [BrandVue Home & Technology](https://savanta.com/us/our-products/brandvue/home-tech/) - Scroll Our approach How it works Benefits Book a demo Reports Our approach BrandVue Home and Tech is the largest, most granular brand, audience and customer tracker in the market. This rigour enables us to provide detailed research and analysis, forming beneficial insight to various industry sectors. The BrandVue Home and Tech dashboard gives you - [BrandVue Home Services](https://savanta.com/us/our-products/brandvue/home-services/) - Scroll Our approach How it works Benefits Book a demo Reports Our approach BrandVue Home Services is the largest, most granular brand, audience and customer tracker in the market. This rigour enables us to provide detailed research and analysis, forming beneficial insight to various industry sectors. The BrandVue Home Services dashboard gives you key industry - [BrandVue FMCG](https://savanta.com/us/our-products/brandvue/fmcg/) - Scroll Our approach How it works Benefits Book a demo Reports Our approach BrandVue FMCG is the largest, most granular brand, audience and customer tracker in the market. This rigour enables us to provide detailed research and analysis, forming beneficial insight to various industry sectors. The BrandVue FMCG dashboard gives you key industry trend reports - [BrandVue Financial Services](https://savanta.com/us/our-products/brandvue/financial-services/) - Scroll Our approach How it works Benefits Book a demo Reports Our approach BrandVue Financial Services is the largest, most granular brand, audience and customer tracker tool in the market. Its in-depth nature enables us to provide detailed market research and analysis, forming beneficial insight to various industry sectors, including banking, hedge funds, stocks and - [BrandVue Eating Out](https://savanta.com/us/our-products/brandvue/eating-out/) - Scroll Our approach How it works Benefits Book a demo Reports Our approach BrandVue Eating Out is the largest, most granular brand, audience and customer tracker in the market. This rigour enables us to provide detailed research and analysis, forming beneficial insight to various industry sectors, including restaurants, takeaways, dining, fast food and food delivery - [BrandVue Drinks](https://savanta.com/us/our-products/brandvue/drinks/) - Scroll Our approach How it works Benefits Book a demo Reports Our approach The BrandVue Drinks detailed beverage analysis provides beneficial insight to various industry sectors, including soft drinks retailers, alcoholic drinks retailers, pubs, bars, manufacturers, supermarkets and coffee shops alike. The BrandVue Drinks dashboard gives you key industry insights and analysis and offers clarity - [BrandVue Charities](https://savanta.com/us/our-products/brandvue/charities/) - Scroll Our approach How it works Benefits Book a demo Reports Our approach BrandVue Charities is the largest and most comprehensive brand, audience and supporter tracking and monitoring engine in the market and can help provide beneficial insight to not-for-profit organisations looking to understand their audience and prospective supporters. The BrandVue Charities dashboard gives you - [BrandVue Beauty & Personal Care](https://savanta.com/us/our-products/brandvue/beauty-personal-care-2/) - Scroll Our approach How it works Benefits Book a demo Reports Our approach BrandVue Beauty and Personal care is the largest, most granular brand, audience and customer brand health tracker tool in the market. This rigour enables us to provide detailed research and analysis, forming beneficial insight to various industry sectors. The BrandVue Beauty and - [BrandVue Automotive](https://savanta.com/us/our-products/brandvue/automotive/) - Scroll Our approach How it works Benefits Book a demo Reports Our approach BrandVue Automotive is the largest, most granular brand, audience and customer tracker tool in the market. This rigour enables us to provide detailed research and analysis, forming beneficial insight to various industry sectors. The BrandVue Automotive dashboard gives you key industry trend - [Range optimization](https://savanta.com/us/research-consulting/product-development/range-optimization/) - Our Range Optimisation Research Experts deliver customer insights to increase brand growth and grow market share. - [Product testing](https://savanta.com/us/research-consulting/product-development/product-testing/) - Develop winning products. Put them on trial with the right customers, in the right environment, using Savanta’s Product Testing Market Research Services. - [Pricing strategy](https://savanta.com/us/research-consulting/product-development/pricing-strategy/) - Know what consumers want – and stay ahead of the competition – with robust pricing strategy market research services from Savanta. - [Ideation & concept development](https://savanta.com/us/research-consulting/product-development/ideation/) - We’ve been working with leading brands on ideation & concept development research for years & our expertise will help you generate ideas & concepts that work. - [Concept testing](https://savanta.com/us/research-consulting/product-development/concept-testing/) - Savanta Concept Development & Testing experts deliver customer insights to help brands & manufacturers validate concepts & maximise opportunities. - [Product & service development](https://savanta.com/us/research-consulting/product-development/) - Our Product Development Research experts deliver customer insights to help brands & manufacturers build, test, refine, & measure new launches & confidence. - [Youth Practice Question Time: cost of living](https://savanta.com/us/youth-practice-question-time-recording-cost-of-living/) - Play Video More from our Youth Practice Question Time series: Fashion and beauty Explore Gen Z's view on brand loyalty and discover what the path to purchase looks like for young consumers within the fashion and beauty space. Watch the video Casual dining and food Explore the trends, innovation and social media influence in the - [The Second Rise of DE&I: highlights](https://savanta.com/us/the-second-rise-of-dei-highlights/) - There was a noted lack of incentive for organizations to continue their DE&I initiatives, often due to the lack of tangible metrics to measure the success of these programs, leading to a perception of DE&I as a 'nice-to-have' rather than a 'must-have'. - [Touchpoint tracking research](https://savanta.com/us/research-consulting/customer-experience/touchpoint-tracking/) - Scroll Our approach How it works Benefits Research methods Case studies Reports Our approach Diagnosing opportunities to positively impact ‘always-on’ experiences across Touchpoints is critical. Our approach is additive to existing solutions, keeping metrics such as NPS for trending/ reporting. We use our CX Framework to identify linkage to impact attitudinal and behavioral outcomes, providing - [Loyalty & development research](https://savanta.com/us/research-consulting/customer-experience/loyalty-development/) - Scroll Our approach How it works Benefits Research methods Case studies Reports Our approach Customer churn or lost sales, left unaddressed, can have huge consequences – fast. We set about revealing the secret to keeping customers for the long-term – and new actions to increase spend and/or usage. There’s a close link between loyalty and - [Customer Experience](https://savanta.com/us/research-consulting/customer-experience/) - Measuring customer experience helps remove pain points, optimise the relationship, & maximise revenue. Our Research & Analytics improves customer relations. - [Customer relationships](https://savanta.com/us/research-consulting/customer-experience/customer-relationships/) - Scroll Our approach How it works Benefits Research methods Case studies Reports Our approach Our approach helps brands make different decisions to focus on areas with maximum impact on business outcomes. We’ll help you build an insight led CX strategy that does more than cut churn, but actually builds profitable customer relationships, drive revenue growth - [Customer journey mapping research](https://savanta.com/us/research-consulting/customer-experience/journey-mapping/) - Customer journey research reveals different paths to purchase. Learn how to improve conversation rates, maximise revenue, & a great customer experience. - [Reasons to be optimistic webinar: 10 reasons Gen Z will not only survive, but thrive!](https://savanta.com/us/reasons-to-be-optimistic-webinar-recording/) - 10 reasons Gen Z will not only survive, but thrive! Thanks for registering, here's the full recorded webinar, hosted by Josephine Hansom from our Youth Practice - [Food & beverages](https://savanta.com/us/industries/food-beverage/) - At Savanta we understand the unique challenges & requirements for food & drink brands & restaurants in response to changing consumer behaviour. - [HE Success Suite](https://savanta.com/us/he-success-suite/) - The Higher Education (HE) Success Suite includes four unique tracking products, based on thousands of interviews, with trends dating back as far as 2006. - [What pride means to Gen Z](https://savanta.com/us/knowledge-centre/what-pride-means-to-gen-z/) - Find out what Pride means to young people and why LGBTQ+ celebrations should continue all year round. Watch the Gen Z insight video here. - [Social media marketing video series (episode 2)](https://savanta.com/us/knowledge-centre/social-media-marketing-episode-2-content-gen-z-love/) - Uncover the content that Gen Z love to watch and engage with on social media. Create content that your young audiences will be engaged with - watch the video. - [Social media marketing video series (episode 1)](https://savanta.com/us/knowledge-centre/social-media-marketing-episode-1-four-habits-of-gen-z/) - Uncover the four habits of Gen Z's social media usage and get your brand on the channels young people are using - watch the video. - [Proud to be Gen Z](https://savanta.com/us/knowledge-centre/proud-to-be-gen-z/) - In this video you will hear what values generation z hold and how brands can align with Gen Z's mission to make the world a better place. - [Gen Z's view on: health, wellness and body image](https://savanta.com/us/knowledge-centre/gen-z-and-body-positivity/) - Gen Z have a holistic approach to health, wellbeing and body positivity. But, many brands are still falling victim to underrepresentation in their marcomms. - [Gen Z leisure trends](https://savanta.com/us/knowledge-centre/gen-z-leisure-trends/) - What leisure trends are top with Gen Z right now? Find out in this insight video and hear directly from young people as they reveal what interests them most. - [Gen Z vs. millennials: the generation gap](https://savanta.com/us/knowledge-centre/gen-z-and-millennials/) - What trends, values and attitudes do Gen Z have that they feel their Millennial predecessors are missing? Watch the SnapMe vox pop to find out. - [Gen Z are shaping new ways of learning](https://savanta.com/us/knowledge-centre/gen-z-are-shaping-new-ways-of-learning/) - In this video you will hear what young people want to learn and how they want to learn - can your brand support them in their learning goals? - [Youth](https://savanta.com/us/industries/youth/) - Create products & services that excite and inspire generation z with youth research informed by exclusive tracking data, combined with clear, incisive insight - [Youth](https://savanta.com/us/audience-expertise/youth/) - Brands targeting the youth & Gen Z audiences need Market Research offering access to the UK’s largest, most engaged youth research panel – Ours. - [Gen Z’s view: what young people want from brands](https://savanta.com/us/what-gen-z-want-from-brands/) - Play Video Related video insights: Proud to be Gen Z Find out what issues are driving young people's ambitions to change the world. Watch Gen Z are shaping new ways of learning Discover four types of advertising and brand messaging that resonates with Gen Z on social media. Watch Play Video Keep plugged in to - [Consumer Unwrapped webinar](https://savanta.com/us/consumer-unwrapped-webinar/) - Play Video Knowledge centre Explore Youth The 4 shifts shaping research and marketing in 2026 11/11/2025 - by Caroline Hawkings Youth 4 quick-turn research ideas to spend your leftover budget wisely 11/04/2025 - by Caroline Hawkings Youth Get set for 2026: make your remaining budget work harder 10/24/2025 - by Caroline Hawkings Youth Sustainability Segmentation: - [Higher Education](https://savanta.com/us/students/) - From applicants to students & graduates, we provide target audience research for higher education audiences. We have a leading youth & student research panel. - [Savanta Denver](https://savanta.com/us/savanta-denver/) - Scroll Delivering valuable insights to Denver and the Northwest. Savanta is a global full-service market research agency offering specialized services to clients throughout Denver and across the USA. How we help By integrating internal data collection with expert consulting and meticulous data analysis, we empower our clients to make more informed decisions. Whether you are looking - [The Second Rise of DE&I: Full video](https://savanta.com/us/the-second-rise-of-dei-full-video/) - There was a noted lack of incentive for organizations to continue their DE&I initiatives, often due to the lack of tangible metrics to measure the success of these programs, leading to a perception of DE&I as a 'nice-to-have' rather than a 'must-have'. - [Intengo](https://savanta.com/us/intengo/) - Scroll Our approach Our solutions Research benefits Benefits Our approach Are you starting with a blank page, and need some fresh ideas? Our ideation process harnesses the wisdom of crowds to uncover hundreds of new ideas, and/or identify the best ones from a large consideration set, in a matter of days. From new products, branding - [Education](https://savanta.com/us/industries/education/) - We will future-proof your Education Institution. Our dedicated Education Market Research team provide insights that will make your school or university more effective at meeting market needs. - [Consumer packaged goods (CPG)](https://savanta.com/us/industries/consumer-packaged-goods/) - At Savanta we understand the unique challenges & requirements for FMCG and CPG brands & retailers in response to changing consumer behaviour. - [Providing San Francisco with data driven research and insight](https://savanta.com/us/san-francisco-market-research-office/) - Savanta is a leading Market Research Company in San Francisco, providing Research & Data services to Companies & Firms across the city, the USA & globally. - [Research and Consulting](https://savanta.com/us/research-consulting/) - Savanta provide specialist Market Research Consulting Services giving your business the Insight and Guidance to help you make better business decisions - [UK Business Tracker](https://savanta.com/us/business-sentiment/) - A streamlined monthly tracker to monitor the recovery, resilience and adaptation of UK businesses in a post Pandemic and Brexit market - [Media strategy](https://savanta.com/us/research-consulting/communication-effectiveness/media-strategy-research/) - Savanta's Media Strategy Research helps set your business apart and motivates creative professionals to put in extra effort to enhance your media strategy. - [Press enquiry](https://savanta.com/us/press-enquiry/) - Press enquiry We'd love to hear from you - how can we help? London, UK 60 Great Portland Street, London, W1W 7RT UK Tel:+44 (0)20 7632 3434 Get in touch Cambridge, UK Milton Hall, Ely Road Milton, Cambridge CB24 6WZ UK Tel: +44 (0)20 7632 3434 Get in touch Oxford, UK Unit 15, Blenheim Office - [User Experience Research](https://savanta.com/us/research-consulting/user-experience-research/) - User experience research helps you get to know your users, empathize with them and create a stickier user base anywhere on Earth. - [Business Tracker – Get in touch](https://savanta.com/us/business-tracker-get-in-touch/) - Want to know how our Business Tracker can help with your B2B market research needs? Fill out the form and a member of the team will be in touch shortly. - [New York market research services: Providing powerful and valuable data](https://savanta.com/us/new-york-market-research-office/) - Savanta is a leading Market Research Company in New York, providing Research & Data services to Companies & Firms of all sizes across NYC, the USA & Canada. - [Market Research Company Philadelphia](https://savanta.com/us/market-research-company-philadelphia/) - Savanta is a leading Market Research Company in Philadelphia, providing Research & Data services to Companies & Firms across the city, the USA & globally. - [Consumer Compass Q3 2023 report](https://savanta.com/us/consumer-compass-q3-2023-report/) - Download a PDF copy of the report. Previous editions Consumer Compass Q1 2023 In our Q1 2023 report, we see the continued impact of the cost-of-living crisis as consumers tighten their spending across non-essential sectors. Discover which sectors were most impacted. Download the report Consumer Compass Q2 2023 In Q2 consumer confidence is improving - [The Grocery Eye Q3 2023 report](https://savanta.com/us/the-grocery-eye-q3-2023-report/) - Click here to download the pdf copy of this eBook. Check out our previous editions: Grocery Eye Q2 2023 Is it the end of the road for the plant-based category? We don’t think so. Download the full report to find out why. Download the report Grocery Eye Q1 2023 The appetite for healthier and affordable - [Accessibility statement](https://savanta.com/us/accessibility-statement/) - We strive to provide individuals with disabilities equal access to our services, including through an accessible website. If you have questions, comments, or encounter any difficulty in using our site, please contact: website.accessibility@savanta.com - [How we help: Agencies & Consultancies](https://savanta.com/us/agencies-consultancies/) - Savanta are a full-service Market Research Company offering best in class services to Agencies & Consultancies. If you’re looking for a research partner, say hello! - [Agencies & Consultancies](https://savanta.com/us/agencies-consultancies-5/) - Our Automotive Industry Research Experts deliver customer insights to help manufacturers develop effective car brand strategies & campaign effectiveness. - [Communications testing research](https://savanta.com/us/research-consulting/communication-effectiveness/communications-testing/) - Scroll Our approach How it works Benefits Research methods Case studies Reports Our approach Our world has become more cluttered and louder, making it harder for consumers to sort out what they are being asked to do. It’s no longer the marketer’s responsibility to just do creative and comms work that cuts through, they need - [Bank corporate reputation](https://savanta.com/us/bank-corporate-reputation-report/) - Download the full report on corporate reputation within the banking sector. - [Campaign evaluation](https://savanta.com/us/research-consulting/communication-effectiveness/campaign-evaluation/) - Savanta marketing campaign evaluation research helps your business stand out, helping you evaluate advertising effectiveness from your media strategy. - [How we help: Consumer brands](https://savanta.com/us/consumer-brands/) - Savanta Consumer Market Research Services help you to understand your business through the eyes, voice and behaviours of your consumers. - [Consumer Compass Q2 2023 report](https://savanta.com/us/consumer-compass-q2-2023-report/) - Thanks for downloading our Consumer Compass Q2 2023 report - here's your digital copy. - [Communication Effectiveness & Optimization](https://savanta.com/us/research-consulting/communication-effectiveness/) - Savanta Communication Effectiveness & Optimisation research helps you deliver the best ROI to fully exploit your brand’s marketing potential. - [Creative development & testing](https://savanta.com/us/research-consulting/communication-effectiveness/creative-development/) - Savanta creative development research helps your business stand out helping you get the most out of your marketing and advertising spend. - [Customer & audience market segmentation](https://savanta.com/us/research-consulting/market-understanding/segmentation/) - Our Customer & Audience Market Segmentation research delivers customer insights to help support your growth, expansion, cost efficiency or revenue protection goals. - [Automotive industry](https://savanta.com/us/industries/automotive/) - Our Automotive Industry Research Experts deliver customer insights to help manufacturers develop effective car brand strategies & campaign effectiveness. - [Brand development & strategy](https://savanta.com/us/research-consulting/brand-development-strategy/) - Scroll Our approach How it works Benefits Research methods Case studies Our approach Your brand is your most powerful asset. It can generate instant recognition. Convey your personality. Tell your customers who you are – and why they should care. It’s what sets you apart from the competition. And it sets the tone for your - [Consumer Compass Q1 2023 report](https://savanta.com/us/consumer-compass-q1-2023-report/) - Knowledge centre Explore Youth The 4 shifts shaping research and marketing in 2026 11/11/2025 - by Caroline Hawkings Youth 4 quick-turn research ideas to spend your leftover budget wisely 11/04/2025 - by Caroline Hawkings Youth Get set for 2026: make your remaining budget work harder 10/24/2025 - by Caroline Hawkings Youth Sustainability Segmentation: how marketers - [The Grocery Eye Q1 2023 report](https://savanta.com/us/grocery-eye-q1-2023-report/) - Click here to download the pdf copy of this eBook. Knowledge centre Explore Eating & Drinking The 4 shifts shaping research and marketing in 2026 11/11/2025 - by Caroline Hawkings Eating & Drinking 4 quick-turn research ideas to spend your leftover budget wisely 11/04/2025 - by Caroline Hawkings Eating & Drinking Get set for 2026: - [Savanta Essentials](https://savanta.com/us/our-products/essentials/) - Savanta Essentials gives you all the research & insight tools you’ll need, offering a competitive, affordable high value alternative to traditional research. - [How we help: Public affairs](https://savanta.com/us/public-affairs/) - Savanta offer market leading Research & Consultancy Services to Public and Third sector organisations in London, the UK & Internationally. Learn how we can help your organisation to inform policy decisions and communications strategies - [How we help: B2B Brands](https://savanta.com/us/b2b-brands/) - Savanta offer market leading Research & Consultancy Services to B2B companies in London, the UK & Internationally. Learn how we can help your business. - [Public affairs](https://savanta.com/us/industries/public-affairs/) - Our Public Sector Research Services give you what you need to make the right decisions on where to focus, what to prioritise & where to invest your efforts. - [Higher Education](https://savanta.com/us/students-2/) - Scroll Our approach How it works Benefits Research methods Audience expertise Case studies Reports Our approach We are famous. What for? For solving student and applicant challenges for over 100 UK universities. To attract and retain the best and the brightest, you need access to the minds of specialist youth audiences, university applicants, students, and - [Media Newsletter Sign up](https://savanta.com/us/industries/media-entertainment/newsletter-sign-up/) - Sign up below to stay up to date with the latest media industry trends and insights and to receive news on our latest product launches and work. - [Brand Performance](https://savanta.com/us/research-consulting/brand-performance/) - Savanta Brand Performance measurement and analysis consultants deliver insights to help companies build and establish their brand’s reputation. - [Survey Design](https://savanta.com/us/data-collection-analytics/survey-design/) - Savanta Communication Effectiveness & Optimisation research helps you deliver the best ROI - [Data collection & analytics](https://savanta.com/us/data-collection-analytics/) - Services Data collection We’ll gather the data you need – no matter how niche. Access insight from engaged and representative audiences when you need it. Learn More Survey design Capture quality data with award winning smart survey design and scripting technology to power your decision making. Learn More Data analysis & visualization Our data analysis - [Telephone data collection (CATI)](https://savanta.com/us/data-collection-analytics/data-collection/telephone-data-collection-cati/) - Our unparalleled CATI research expertise & expert telephone interviewers, ensure engaged participants, contributing high quality data collection and analysis - [Terms of use](https://savanta.com/us/terms-of-use/) - Access to the website You will be able to access the majority of the Savanta website without having to register any details with us. Where we do need to hold information about you see our privacy page for what information we hold and how we use that information. Using the website You are permitted to use our - [Customer satisfaction and NPS research](https://savanta.com/us/research-consulting/customer-experience/customer-satisfaction/) - Customer Satisfaction & NPS Market Research & Analytics - [Quantitative insight research](https://savanta.com/us/research-consulting/research-methods/quantitative/) - Reach any audience – anywhere, anytime, who are they, what do they want & what do they think, with our full range of quantitative market research services. - [Media & entertainment](https://savanta.com/us/industries/media-entertainment/) - Savanta media measurement & evaluation services ensure your media campaigns produce the best ROI for your marketing spend. - [Technology & telecoms](https://savanta.com/us/industries/technology-telecoms/) - At Savanta our market research experts understand the needs of brands within the Technology & Telecoms industry, we can help you make better decisions. - [Retail Strategy](https://savanta.com/us/research-consulting/retail-strategy/) - Our Retail Strategy Experts deliver customer insights to help align your retail strategy with shoppers’ ever-evolving needs and preferences. - [Attitudes & usage studies](https://savanta.com/us/research-consulting/market-understanding/attitudes-usage-studies/) - Our Usage & Attitudes market research delivers customer insights to find out how the target audience uses your products & services & engages with your brand. - [Brand Health and Tracking](https://savanta.com/us/research-consulting/brand-performance/brand-health/) - Our Brand Tracking Market Research consultants deliver customer insights to help you build brands by understanding and optimising brand health. - [Corporate reputation research](https://savanta.com/us/research-consulting/brand-performance/corporate-reputation/) - Our Experts deliver customer insights to support your Corporate Reputation Management strategy by tracking, understanding, & optimising your reputation - [Sponsorship evaluation](https://savanta.com/us/research-consulting/communication-effectiveness/sponsorship-evaluation/) - Savanta sponsorship evaluation research helps your business understand how a strategic partnership can be maximised. - [Digital Ad Performance (DAP)](https://savanta.com/us/research-consulting/communication-effectiveness/digital-ad-performance/) - Testing digital ad performance on various platforms, we’ll help optimise your marketing strategies. Our insights will achieve the best ROI for your brand. - [Content & pilot testing](https://savanta.com/us/research-consulting/communication-effectiveness/content-testing/) - Savanta content testing research your business measure programme value, enhance brands, increase audience reach, and improve engagement. - [Fast surveys](https://savanta.com/us/research-consulting/polling-fast-surveys/fast-surveys/) - Need public opinion data later this week? Tomorrow? Today? Few research agencies are agile enough for that - but we are. Check out our fast survey service. - [Our Platforms](https://savanta.com/us/technology/our-platforms/) - Savanta AllVue is a white label online platform to explore & analyse data to gain insights into consumer & competitor behaviour. - [Savanta Netherlands: Leading Market Research Company](https://savanta.com/us/savanta-netherlands-leading-market-research-company/) - Providing the Netherlands with powerful and valuable data Savanta is a global full-service market research agency supplying our expertise to clients in the Netherlands and Europe. How we help Through in-house data collection, combined with our expert consulting and data analysis, we help our clients make better decisions. Whether you need survey design services, help - [Reports](https://savanta.com/us/knowledge-centre/reports/) - Featured Report AI Impact Report 2025 Discover the real state of AI in 2025 - who’s using it, who’s trusting it, and what it means for your brand. Learn More The UK’s Most Loved Brands 2021 We've canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We've used the results to - [Views](https://savanta.com/us/knowledge-centre/view/) - Featured Report AI Impact Report 2025 Discover the real state of AI in 2025 - who’s using it, who’s trusting it, and what it means for your brand. Learn More The UK’s Most Loved Brands 2021 We've canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We've used the results to - [Public policy](https://savanta.com/us/research-consulting/public-policy/) - Develop ground-breaking policies & set a future-proof public affairs strategy. Our public policy research provides the insights & recommendations you need. - [Technology](https://savanta.com/us/technology/) - Our research solutions are driven by our technology. We’ve developed technology to instantly access digital intelligence about your market, brand, & customers - [Audience expertise](https://savanta.com/us/audience-expertise/) - Explore our specialist audiences Business to Business Vital to the success of business to business (B2B) engagement is high quality target audience research. We'll help you engage with key decision makers. Explore B2B audiences Consumer High quality data is at the heart of great decision making. We ensure you’re researching the consumer market in a - [Real estate & construction](https://savanta.com/us/industries/real-estate-construction/) - At Savanta our market research experts understand the unique demands within the Property & Construction industries, Learn How we can Help your Business. - [Industries](https://savanta.com/us/industries/) - At Savanta, we’re experts in designing, conducting and interpreting market research projects across all industries and sectors to drive winning strategies. - [Essentials Stakeholder perceptions](https://savanta.com/us/our-products/essentials/stakeholder-perceptions/) - To build a stakeholder engagement strategy, you need to measure perception. Do this with Essentials Brand Tracker, to maximise your stakeholder relationships. - [Wealth & luxury](https://savanta.com/us/industries/wealth-luxury/) - Savanta advise clients across a wealth of luxury sectors from art and collectibles, automotive, fashion and beauty, to jewellery, property, technology, travel, wines and spirits. - [Travel](https://savanta.com/us/industries/travel/) - Savanta provides robust market research understanding for the travel sector, supporting package holiday companies, airlines, and hotel chains. - [Sports & Leisure](https://savanta.com/us/industries/sports-leisure/) - Savanta’s market research services for the Sports & Leisure industries focus around the unique requirements & demands of these business sectors. - [Retail](https://savanta.com/us/industries/retail/) - At Savanta we understand the complexities within the retail industry which is why our clients use our market research services to help make better decisions - [Not-for-profit](https://savanta.com/us/industries/not-for-profit/) - Savanta has the market research expertise for Charity, Third Sector & Not-For-Profit companies required for them to build brand awareness & the support needed to thrive. - [Healthcare](https://savanta.com/us/industries/healthcare/) - We work with organisations and public bodies from pharmaceutical companies, OTC healthcare brands and retailers, to public sector, regulators, care providers, and charities. - [Financial services](https://savanta.com/us/industries/financial-services/) - At Savanta we have years of expertise & understanding of Financial Services; market research, helping companies like yours make better business decisions - [Fashion & beauty](https://savanta.com/us/industries/fashion-beauty/) - Savanta offer expert market research services to companies in the Fashion & Beauty industries. Let us help your brand innovate & inspire your customers.Scroll Our approach How we help Case studies Reports Our approach The world of fashion and beauty is as demanding as it is rewarding. Being a brand that people wear and desire means being front and center in consumers’ minds. It means you must work harder and faster to remain relevant, to innovate and to - [Business and professional services](https://savanta.com/us/industries/b2b-research/) - Savanta offer best in class B2B Market Research services and consultancy across the UK, US & Internationally. - [Essentials Campaign Evaluation](https://savanta.com/us/our-products/essentials/campaign-evaluation/) - Essentials Campaign Evaluation helps demonstrate the ROI of campaigns by measuring uplifts in awareness, perceptions & behaviours – including purchase intent - [Essentials Concept testing](https://savanta.com/us/our-products/essentials/concept-test/) - Savanta Essentials Low Cost Concept test product determines the strengths & weaknesses for optimising new concept ideas to deliver in-market success. - [Essentials Pitch Winner](https://savanta.com/us/our-products/essentials/pitch-winner/) - Savanta Essentials Pitch Winner will help you evaluate propositions to gain confidence & credibility for your pitch with same-day validation from consumers. - [BrandVue Essentials](https://savanta.com/us/our-products/essentials/brandvue/) - Savanta BrandVue Essentials provides a practical range of cost effective, fast turnaround market research solutions to solving key business issues. - [Essentials Employee Experience](https://savanta.com/us/our-products/essentials/employee-experience/) - Essentials is a low cost, simple, effective survey tracking employee sentiment. Managed by experts, it’ll help build an effective employee experience strategy. - [Essentials Creative Test](https://savanta.com/us/our-products/essentials/creative-test/) - Want to develop eye-catching, award-winning creative that engages & persuades your target audience? Take a look at our Essentials Creative Test Research. - [Essentials Brand tracker](https://savanta.com/us/our-products/essentials/brand-tracker/) - Simple, Low Cost, but smart brand tracking. From brand affinity to brand drivers, your measurements are in expert hands. Learn more about Savanta Essentials. - [Thought leadership research](https://savanta.com/us/research-consulting/thought-leadership/) - By developing compelling & unique Thought Leadership content you become a trusted, go-to expert. Our research services drive engagement with your marketing channels. - [News](https://savanta.com/us/knowledge-centre/news/) - Featured Report AI Impact Report 2025 Discover the real state of AI in 2025 - who’s using it, who’s trusting it, and what it means for your brand. Learn More The UK’s Most Loved Brands 2021 We've canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We've used the results to - [Data protection policy statement](https://savanta.com/us/data-protection/) - Statement The protection of data, including personal and sensitive data, is of high importance to Savanta, and we take our roles and responsibilities or controllers and processors very seriously. Adherence to local data protection laws is built into the fundamentals of how our business operates. Savanta adheres to the strictest global data protection / security - [Cookie policy](https://savanta.com/us/cookie-policy/) - Cookie use and how to delete or control them Cookies are tracked on the website, but are not used to collect or store personally identifiable information about you. Savanta track cookies to monitor traffic to the Savanta website using Google Analytics and also HubSpot. HubSpot cookies are used to collect information about how you interact with - [High-Net-Worth Individuals (HNWIs)](https://savanta.com/us/audience-expertise/high-net-worth-individuals/) - The High net worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Gain insights into this group with our Audience Research. - [Consumer](https://savanta.com/us/audience-expertise/consumer/) - With access to over 100m consumers and 600 profile points in more than 95 countries, we offer the ultimate international reach. - [Business to Business](https://savanta.com/us/audience-expertise/b2b/) - High quality target audience research is key to the success of B2B engagement. Learn more about our approach & how it works for brands like yours. - [Data processing](https://savanta.com/us/data-collection-analytics/data-collection/data-processing/) - Our team use proprietary data collection and analysis tools, as well as traditional methods to process data so that you get the most robust & actionable data - [Client sample surveys](https://savanta.com/us/data-collection-analytics/data-collection/client-sample-surveys/) - Client sample surveys ensure unbiased feedback & engage with your customer base. Our client data collection services are designed to leave no stone unturned. - [Audience access](https://savanta.com/us/data-collection-analytics/data-collection/audience-access/) - Any market audience. Anywhere. Sample over 100m consumers and business decision-makers in over 95 countries with our Audience sample services. - [Face-to-face data collection (CAPI & PAPI)](https://savanta.com/us/data-collection-analytics/data-collection/face-to-face-collection/) - Our CAPI services are face-to-face & use a device to record answers during interviews. PAPI services allow us to go old-school to collect invaluable data. - [Online data collection (CAWI)](https://savanta.com/us/data-collection-analytics/data-collection/online-data-collection-cawi/) - Scroll Our approach How it works Benefits Research methods Our approach All screens are not born equal. Desktop monitors provide a different experience to handheld devices. That’s why our data collection is optimized for a smartphone experience. Our analysis experts and audience consultants are equipped with proprietary technology to satisfy all your online data collection - [Data collection](https://savanta.com/us/data-collection-analytics/data-collection/) - High-quality data collection and analysis services, quickly accessible to you. We design market research data collection in a way that fits your needs. - [Loyalty and retention research](https://savanta.com/us/research-consulting/customer-experience/loyalty-retention/) - Customer loyalty research will tell you why buyers stay & –importantly – why they go. These insights help create consumer retention strategies & drive growth. - [Public affairs strategy](https://savanta.com/us/research-consulting/public-policy/public-affairs/) - Our Public Affairs Strategy Experts deliver customer insights to provide your client’s public affairs strategy. - [Policy development & evaluation](https://savanta.com/us/research-consulting/public-policy/policy-development/) - Reveal solutions that address the most pressing and challenging social needs by using research services to inform & evaluate your public policy development. - [Localized research](https://savanta.com/us/research-consulting/public-policy/localized-research/) - For effective community engagement, planning, & decision-making, you must understand views of local residents & organisations. Localised research helps. - [Market sizing & trends](https://savanta.com/us/research-consulting/market-understanding/market-sizing/) - Our Market Sizing & Industry Trends expertise delivers customer insights to help brands measure the potential reach or revenue for your next big idea - [Market understanding & opportunity](https://savanta.com/us/research-consulting/market-understanding/) - Our Market understanding and opportunity research expertise delivers customer insights to help brands reach more customers and grow market share. - [Dashboards & data visualization](https://savanta.com/us/data-collection-analytics/analysis-visualization/dashboards/) - Our advanced market research programming solutions can be customised to suit your project requirements. Consider it made-to-measure, from Savanta. - [Advanced analytics & data science](https://savanta.com/us/data-collection-analytics/analysis-visualization/advanced-analytics/) - Use data science and Advanced Analytics Research to support business decision-making, identify new investment opportunities, and gain competitive edge. - [Data analysis & visualization](https://savanta.com/us/data-collection-analytics/analysis-visualization/) - Our award-winning operations team create engaging surveys, & our proprietary data collection and delivery platform allows you to understand your audience. - [Advanced programing](https://savanta.com/us/data-collection-analytics/survey-design/advanced-programming/) - Our advanced market research programming solutions can be customised to suit your project requirements. Consider it made-to-measure, from Savanta. - [Retail environmental design](https://savanta.com/us/research-consulting/retail-strategy/retail-environmental-design/) - Our Retail Environmental Design Experts deliver customer insights to create perfect consumer-centric design. - [Shopper Behavior](https://savanta.com/us/research-consulting/retail-strategy/shopper-behavior/) - Our Shopper Behaviour Experts deliver customer insights to understand customer habits and how to influence them. - [Employee research](https://savanta.com/us/research-consulting/stakeholders/employee/) - Find out what your employees really want – and how to retain them – with employee experience market research to inform your staff satisfaction strategy. - [Understanding stakeholders & employees](https://savanta.com/us/research-consulting/stakeholders/) - Savanta have a wealth of experience designing stakeholder engagement analysis and employee market research programmes to meet your business’ needs. - [Analytics](https://savanta.com/us/research-consulting/research-methods/analytics/) - Use data science and Advanced Analytics Research to support business decision-making, identify new investment opportunities, and gain competitive edge. - [Behavioral](https://savanta.com/us/research-consulting/research-methods/behavioral/) - We want you to increase ROI with effective communications & initiatives – informed by true user behaviour & mindsets. Our Behavioural Research helps. - [Research methods](https://savanta.com/us/research-consulting/research-methods/) - From traditional to cutting-edge, our market research methods cover what you need to achieve your aims. We use solid data, sector expertise & smart technology - [Qualitative insight research](https://savanta.com/us/research-consulting/research-methods/qualitative/) - Our approach to Qualitative Market Research is to empower through empathy. Walk in your customers’ shoes to inspire change & unlock commercial opportunities. - [Opinion polling](https://savanta.com/us/research-consulting/polling-fast-surveys/opinion-polling/) - Don’t sit on the fence! Make informed decisions based on popular consensus, with insights from a leading public opinion polling research company, Savanta. - [Politics](https://savanta.com/us/industries/politics/) - As specialist political research consultants, our expertise allows us to create & analyse projects for politically minded clients across a range of audiences. - [Polling and fast surveys](https://savanta.com/us/research-consulting/polling-fast-surveys/) - Our expert political team will add poll questions to surveys, or run bespoke ones. Our specialist consultancy service, can help generate coverage & reaction. - [API development](https://savanta.com/us/technology/api-development/) - Our API development will help you pull metrics from Savanta dashboards into your own reporting systems allowing you to do more with your data. - [Advanced programming](https://savanta.com/us/advanced-programming-2/) - Savanta sponsorship evaluation research helps your business understand how a strategic partnership can be maximised. - [Media](https://savanta.com/us/media/) - Scroll Sadia Corey VP, Client Development Get in touch Keeping up with consumers’ fast-changing wants and needs is half the battle – - [Events & webinars](https://savanta.com/us/knowledge-centre/events-webinars/) - Featured Report AI Impact Report 2025 Discover the real state of AI in 2025 - who’s using it, who’s trusting it, and what it means for your brand. Learn More The UK’s Most Loved Brands 2021 We've canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We've used the results to - [Social media marketing video series (episode 3)](https://savanta.com/us/knowledge-centre/social-media-marketing-episode-3-content-that-cuts-through/) - Uncover the type of content that cuts-through to young people on social media. Find out what messages and campaigns they are most likely to engage with. - [Banking on the next generation eBook](https://savanta.com/us/knowledge-centre/banking-on-the-next-generation-ebook/) - What does the future of banking look like? This eBook reveals the trends brands need to know about Gen Z's finance and banking habits. - [Gen Z will change the world – eBook vol.3](https://savanta.com/us/knowledge-centre/gen-z-will-change-the-world-ebook-vol-3/) - Part 3 of our Gen Z eBook series reveals how young people are effecting change in the world. - [Gen Z will change the world – eBook vol.2](https://savanta.com/us/knowledge-centre/gen-z-will-change-the-world-vol-2/) - Part 2 of our Gen Z eBook series reveals how young people are effecting change in the world. - [Gen Z will change the world - eBook vol.1](https://savanta.com/us/knowledge-centre/gen-z-will-change-the-world-vol-1/) - Part 1 of our Gen Z eBook series reveals how young people are effecting change in the world. - [Gen Z & fast fashion eBook](https://savanta.com/us/knowledge-centre/gen-z-and-fast-fashion-ebook/) - The fast fashion paradox and the second hand solution - we reveal Gen Z buying habits and values surrounding fast fashion. - [Gen Z leisure trends eBook](https://savanta.com/us/knowledge-centre/gen-z-leisure-trends-ebook/) - We reveal five leisure trends that are emerging amongst Gen Z audiences that brands need to know about - [Unlikely couplings: brand partnerships eBook](https://savanta.com/us/knowledge-centre/unlikely-couplings-brand-partnerships-gen-z-ebook/) - As part of our Gen Z brand love eBook series we reveal the surprising brand partnerships that young people love and why. - [Be kind: why brand purpose matters to Gen Z eBook](https://savanta.com/us/knowledge-centre/be-kind-why-purpose-matters-to-gen-z/) - State of the Youth Nation is a subscription that supports leading brands in making more informed youth marketing decisions. - [Gen Z food trends eBook](https://savanta.com/us/knowledge-centre/gen-z-food-trends/) - Our Gen Z eBook reveals three key food trends amongst Gen Z that brands should know. - [Youth panel book](https://savanta.com/us/audience-expertise/youth/panel-book/) - Savanta own the UK's largest youth research panel with means we can supply near-instant access to the tricky-to-reach youth audiences. - [State of the Youth Nation brochure](https://savanta.com/us/state-of-the-youth-nation/brochure-download/) - State of the Youth Nation is a subscription that supports leading brands in making more informed youth marketing decisions. - [The UK's Most Loved Brands 2022](https://savanta.com/us/our-products/most-loved-brands-2022/) - Welcome to Savanta’s Most Loved Brands – a recognition and celebration of the most emotively connected brands in 2022. - [qc test](https://savanta.com/us/qc-test/) - Supporting the strategic repositioning of a major international art brand Together, we brought the best of both worlds: Savanta’s rigorous fieldwork and analytical depth, and Ryse’s direct access to industry stakeholders, deep data engineering, and strategic growth lens. It’s a partnership we draw on to deliver smart, actionable insights. Learn More Internet Watch Foundation (IWF)Language - [Peers Panel](https://savanta.com/us/peers/) - Savanta's bi-annual survey equipping clients with the insights needed to understand the views of Members of the House of Lords. - [EU Influencers Panel](https://savanta.com/us/eu/) - Understand the views of Members of the European Parliament and Brussels’ opinion leaders with our bi-annual panel survey. - [Councillors Panel](https://savanta.com/us/councillors/) - Savanta's ad-hoc surveys provide clients with an understanding of the views of Councillors nationwide, or a focus on particular parties, regions or council types. - [Education](https://savanta.com/us/industries-education/) - We help higher education institutions understand the needs of applicants, undergraduates & postgraduates to aid student attraction, conversion, & retention - [Transport & Logistics](https://savanta.com/us/copy-of-wealth-management-2/) - Savanta offer expert market research services to companies in the Fashion & Beauty industries. Let us help your brand innovate & inspire your customers.Scroll Our Approach Research Benefits Get in touch Case Studies Featured Reports Knowledge Centre Learn more Our Approach With hundreds of global transport research programmes across railways, airlines and airports, ferry services and business networks under our belt, we know the first place to start is with the audience. You need to really get under - [Travel](https://savanta.com/us/travel/) - Savanta offer expert market research services to companies in the Fashion & Beauty industries. Let us help your brand innovate & inspire your customers.Scroll Our Approach Research Benefits Research Methods Get in touch Case Studies Featured Reports Knowledge Centre Learn more Our Approach Understanding the audiences you need to evaluate is vital when devising a travel industry research or hospitality research brief. We’re fascinated by truly understanding why travel and hospitality companies often fail to receive the full - [Wealth Management](https://savanta.com/us/wealth-management/) - Savanta offer expert market research services to companies in the Fashion & Beauty industries. Let us help your brand innovate & inspire your customers.Scroll Our Approach Research Benefits Research Methods Get in touch Case Studies Featured Reports Knowledge Centre Learn more Our Approach Wealth management and private banking organisations need knowledge to make better decisions about brands, services, and propositions. Without this, how can you gain that elusive edge? Capture market share? Excel in this highly competitive sector? - [BambooHR](https://savanta.com/us/babmboohr/) - [All widgets test](https://savanta.com/us/all-widgets-test/) - An example of a long message AI Impact Report 2025 Discover the real state of AI in 2025 - who’s using it, who’s trusting it, and what it means for your brand. Learn More The UK’s Most Loved Brands 2021 We've canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We've - [Videos](https://savanta.com/us/videos/) - Play Video Play Video Lorem Ipsum Dolor amen At magnum periculum adiit in oculis quidem exercitus quid ex eo ortum, tam. Sed ut dolore suo sanciret militaris imperii disciplinam exercitumque in armatum hostem impetum. Sed ut enim maxime placeat, facere possimus, omnis iste natus error sit extremum. Tum dicere exorsus est eligendi optio, cumque nihil - [Content testing and research](https://savanta.com/us/research-consulting/content-testing-research/) - Scroll Our Approach Benefits Research Methods Case Studies Insights Our Approach The battle is on to deliver content that keeps viewers coming back for more. Whilst linear TV may be on the decline, broadcasters and streaming networks are going head-to-head to give consumers access to the content they want, whenever and wherever they like. With - [Case studies](https://savanta.com/us/case-studies/) - [Our Leadership](https://savanta.com/us/our-leadership/) - Services Product Service and Development Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam See all Thought Leadership An example of a long message See all Customer Experience An example of a long message See all Product Service and Development An example of a long message See all Understanding Stakeholders & Employees An example - [QC page](https://savanta.com/us/qc-page/) - Research Methods See all Vivamus suscipit tortor1 cta Vestibulum ac diam sit amet quam vehicula B2B Vivamus suscipit tortor Vivamus suscipit tortor Vivamus suscipit tortor Vestibulum ante ipsum primis Vivamus suscipit tortor Sed porttitor lectus nibh. Donec sollicitudin molestie malesuada. Donec sollicitudin Mauris blandit aliquet elit Vestibulum ac diam sit amet quam vehicula elementum sed - [Demo Search](https://savanta.com/us/__trashed/) - [Consumer Services Sector](https://savanta.com/us/consumer-services-sector/) - Scroll Consumer Solutions Featured Report Audience Expertise Featured Case Studies Our clients Our offering Where should you focus? What should you prioritise? Where should you invest your efforts? You need to know all this to meet your policy and communications objectives. Trusted to deliver public sector and third-sector research and advise on policy development, we - [Global Search](https://savanta.com/us/global-search/) ## Views - [The 4 shifts shaping research and marketing in 2026](https://savanta.com/us/knowledge-centre/view/4-shifts-shaping-research-and-marketing-in-2026/) - 2025 has been a year defined by acceleration and adjustment. AI became more embedded in day-to-day workflows, budgets tightened across sectors, and consumers became both more demanding and more discerning. Researchers and marketers have had to balance doing more with less - all while maintaining the pace of innovation. Undoubtedly, the trends that surfaced inUndoubtedly, the trends that surfaced in 2025 are maturing fast and those who adapt early will gain a decisive edge. So, here are the four key trends every researcher and marketer should be ready for in 2026. - [4 quick-turn research ideas to spend your leftover budget wisely](https://savanta.com/us/knowledge-centre/view/4-quick-turn-research-ideas-to-spend-leftover-budget/) - As 2025 winds down, the smartest teams aren’t just thinking about how to spend leftover budget - they’re thinking what levers they need to pull to ensure they start 2026 strong. The answer; investing in research now gives you new data and actionable insights to start the year ahead of the competition, make confident decisions,Make the most of your remaining 2025 budget with four high-impact research ideas that deliver actionable insights and set your business up for a stronger 2026. - [Get set for 2026: make your remaining budget work harder](https://savanta.com/us/knowledge-centre/view/remaining-budget-2025/) - As we head into the final stretch of 2025, many teams are juggling leftover budget and thinking; what’s the smartest way to spend it? There are plenty of options. Marketing campaigns, events, software subscriptions, but one of the most strategic, high-return investments you can make is market research. Why? Because research doesn’t just spend yourDiscover smart, high-impact ways to invest in market research now - and set your team up for success in 2026. - [Trump’s 2025 tariffs and UK Millionaires’ sentiment](https://savanta.com/us/knowledge-centre/view/how-trumps-2025-tariffs-are-reshaping-sentiment-among-uk-millionaires/) - Earlier this year, the US government introduced new tariffs that affect key trading partners, including China, the European Union, and the United Kingdom. These measures target a wide range of goods, from luxury cars to designer clothing to fine wines and spirits. Although the tariffs were intended to "rebalance" trade and support American businesses, theyRead our most recent blog to find out how Trump’s 2025 tariffs are reshaping sentiment among UK millionaires. - [Beyond possessions: the new trends driving luxury travel for UK millionaires](https://savanta.com/us/knowledge-centre/view/new-trends-driving-luxury-travel-for-uk-millionaires-3/) - Beyond possessions: the new trends driving luxury travel for UK millionaires Uncertainty and economic flux may have become the global norm, yet one thing has remained consistent: the desire to spend on cultural currency, namely experiences. Luxury travel has become the ultimate way to cut through the everyday and create something truly unique and memorable.Even in uncertain times, one priority remains clear for the UK’s wealthiest: luxury travel. Our latest insights show that 9 in 10 UK millionaires plan to spend on travel this year, making it vital for brands to understand what drives this audience. - [Trump’s 2025 tariffs and UK Millionaires’ sentiment](https://savanta.com/us/knowledge-centre/view/how-trumps-2025-tariffs-are-reshaping-sentiment-among-uk-millionaires-2/) - Earlier this year, the US government introduced new tariffs that affect key trading partners, including China, the European Union, and the United Kingdom. These measures target a wide range of goods, from luxury cars to designer clothing to fine wines and spirits. Although the tariffs were intended to "rebalance" trade and support American businesses, theyRead our most recent blog to find out how Trump’s 2025 tariffs are reshaping sentiment among UK millionaires. - [What is the meaning of healthcare market research?](https://savanta.com/us/knowledge-centre/view/what-is-the-meaning-of-healthcare-market-research/) - Healthcare market research means the systematic gathering, analysing, and interpretation of data specifically related to the healthcare sector. This can cover many elements, including patient behaviours, market trends, healthcare spending, pharmaceutical advancements, and treatment effectiveness. It provides invaluable insights that empower healthcare providers, pharmaceutical companies, medical device manufacturers, and policymakers to improve the accuracy ofHealthcare market research means the systematic gathering, analysing, and interpretation of data specifically related to the healthcare sector. This can cover many elements, including patient behaviours, market trends, healthcare spending, pharmaceutical advancements, and treatment effectiveness. - [Tariffs and tight wallets](https://savanta.com/us/knowledge-centre/view/tariffs-and-tight-wallets/) - More than half of Americans (60%) believe that the 4th of July brings people together regardless of background or beliefs. - [Patriotism and practicality](https://savanta.com/us/knowledge-centre/view/patriotism-and-practicality-4th-july-2025/) - More than half of Americans (60%) believe that the 4th of July brings people together regardless of background or beliefs. - [Americans sound off on Memorial Day’s meaning](https://savanta.com/us/knowledge-centre/view/memorial-days-meaning/) - New research from Savanta finds that 67% of Americans support expanded free filing, while 38% fear refund delays due to IRS staffing cuts. - [Leadership one-to-ones: catching up with Nori Szekeres](https://savanta.com/us/knowledge-centre/view/leadership-one-to-ones-catching-up-with-nori-szekeres/) - About the series I have always been interested in the stories of individuals. As an avid reader of biographies, a listener of Ted Talks, and a scourer of Wikipedia pages, I love learning about how people get to where they are and what makes them tick. In this blog series, I speak with Savanta’s leadersIn the eighth installment in this series, we sit down with Nori Szekeres, Head of People at Savanta, and hear how she is driving a culture of authenticity and empowerment across our global teams. - [Tax season anxiety?](https://savanta.com/us/knowledge-centre/view/tax-season-anxiety/) - New research from Savanta finds that 67% of Americans support expanded free filing, while 38% fear refund delays due to IRS staffing cuts. - [Crypto investors see the light at the end of a painfully dark tunnel](https://savanta.com/us/knowledge-centre/view/crpyto-investors-see-a-light/) - With the current uncertainty in the crypto market, Savanta investigated the thoughts and plans of the average investor in America. 58% of Americans believe that other exchanges are going to crash along the way. - [From price-focused to sustainability-driven: demonstrating value for grocery shoppers’ shifting priorities](https://savanta.com/us/knowledge-centre/view/from-price-focused-to-sustainability-driven-demonstrating-value-for-grocery-shoppers-shifting-priorities/) - Grocery shopper priorities are shifting. While the cost-of-living crisis initially drove a strong focus on prices, sustainability is now making a comeback. Although it is clear that when it comes to sustainability one size does not fit all. Results from our latest Grocery Eye study points to a significant change in consumer behaviour, revealing thatAre grocery shoppers prioritising sustainability again after the cost-of-living crisis? Our latest Grocery Eye study reveals a shift in focus from prices to sustainability, but is it a universal trend or does it vary depending on individual preferences? - [Lessons Learned from the Edsel: How Using Discrete Choice Analysis Might Have Saved This Car (Part 1)](https://savanta.com/us/knowledge-centre/view/lessons-learned-from-the-edsel-how-using-discrete-choice-analysis-might-have-saved-this-car-part-1/) - In 1957, Ford introduced a revolutionary new car, the Edsel. The development of the Edsel began in 1955 with one of the most extensive R&D efforts in the history of auto making. This included far-reaching market research to determine the most preferred features and functions to include in the car. Edsel offered several innovative features,In 1957, Ford introduced a revolutionary new car, the Edsel. The development of the Edsel began in 1955 with one of the most extensive R&D efforts in the history of auto making. This included far-reaching market research to determine the most preferred features and functions to include in the car. Edsel offered several innovative features, among which were its “rolling dome” speedometer, warning lights, push-button Teletouch transmission shifting system in the center of the steering wheel, ergonomically designed controls for the driver and self-adjusting brakes. - [Which World Cup campaigns are receiving the red card?](https://savanta.com/us/knowledge-centre/view/which-world-cup-campaigns-are-receiving-the-red-card/) - [Sustainability awareness increasing amongst European consumers](https://savanta.com/us/knowledge-centre/view/sustainability-awareness-increasing-amongst-european-consumers/) - [Do small businesses suffer the most from rising inflation?](https://savanta.com/us/knowledge-centre/view/do-small-businesses-suffer-the-most-from-rising-inflation/) - The short answer is yes, but let’s delve into a little more detail! As part of the Savanta Business Tracker, we asked 1000 businesses around the UK in June 2023 regarding the impacts and effects of rising inflation rates on their business. The findings were that 77% of the total businesses reported that the risingBusiness sizes appear to play a vital role in their confidence in their ability to manage the country’s rising inflation rates, such as by mitigating the impact on customers and business costs. - [Is your virtual assistant spying on you?](https://savanta.com/us/knowledge-centre/view/is-your-virtual-assistant-spying-on-you/) - The trust and privacy concerns no one is talking about In an age where voice-activated technology is ubiquitous, the question on many consumers' minds is: are virtual assistants like Alexa and Google Assistant really looking out for us—or are they spying on us? According to our AI Impact Report, commissioned by House 337, a significantIn an age where voice-activated technology is ubiquitous, the question on many consumers' minds is: are virtual assistants like Alexa and Google Assistant really looking out for us—or are they spying on us? - [Amazon’s newest ad-dition: prime or peril?](https://savanta.com/us/knowledge-centre/view/amazons-newest-ad-dition-prime-or-peril/) - As of February 5th 2024, Amazon Prime Video subscribers would no longer enjoy an ad-free experience in their basic package – and media row kicked up as a result. But will this translate into a mass subscriber-loss for Amazon Prime? Using data from BrandVue – Savanta’s market intelligence platform – we’ve traced movements in keyAmazon Prime Video is disrupting the ad-free norm of streaming services, sparking media uproar. How will this impact existing Prime subscribers? Will customers embrace the change or resist it as part of the streaming experience? - [Updating customer segmentation in the transport industry](https://savanta.com/us/knowledge-centre/view/updating-customer-segmentation-in-the-transport-industry-a-key-to-success/) - [Unveiling consumer behaviour and brand strategy shifts in the age of influence](https://savanta.com/us/knowledge-centre/view/unveiling-consumer-behavior-and-brand-strategy-shifts-in-the-age-of-influence-2/) - In recent years, influencers have taken the marketing world by storm, revolutionizing the way brands connect with consumers. - [Summer holidays are on the horizon: consumers brace for the impact of the cost-of-living crisis](https://savanta.com/us/knowledge-centre/view/summer-holidays-are-on-the-horizon-consumers-brace-for-the-impact-of-the-cost-of-living-crisis-2/) - Cost of living crisis and travelling abroad The days of cheap flights appear to be over. Summer is well and truly upon us, but will holidays abroad be something that we have to cut back on this year? The cost-of-living crisis continues to have a great impact on our daily lives. With such financial strainsThe days of cheap flights appear to be over. Summer is well and truly upon us, but will holidays abroad be something that we have to cut back on this year? - [Taxpayer concerns in 2025: Americans want reform & fear IRS delays](https://savanta.com/us/knowledge-centre/view/confusion-stress-and-refund-worries-tax-season-2025/) - New research from Savanta finds that 67% of Americans support expanded free filing, while 38% fear refund delays due to IRS staffing cuts. - [Consumer Duty: everything you need to know](https://savanta.com/us/knowledge-centre/view/consumer-duty-everything-you-need-to-know/) - What is Consumer Duty market research and why is it important? Consumer Duty market research evaluates the stated and genuine understanding of financial services communications using a testing framework. The research allows organisations to optimise communication strategies and ensures compliance with the Consumer Duty rules. Essentially the research answers the question – how do youWhat is Consumer Duty? Why is it important? How does it impact you? As part of the launch of our new Communications Testing framework and blog series, we've written a tell-all article that uncovers everything you need to know about the new Consumer Duty regulations coming into effect this July. - [What is financial services market research?](https://savanta.com/us/knowledge-centre/view/what-is-financial-services-market-research/) - This research provides insights into market trends, customer behavior, competitive intelligence, and economic shifts. It's a critical tool for decision-makers in banks, insurance companies, investment firms, and other financial institutions. The financial services sector is highly competitive and rapidly evolving, driven by factors such as technological innovation, regulatory changes, and shifts in consumer expectations. Therefore,Financial services market research refers to the systematic gathering, recording, and analysis of quantitative and qualitative data about issues related to the financial services sector. - [From Lows to Highs: how are UK consumers feeling about the economy and brands?](https://savanta.com/us/knowledge-centre/view/the-green-shoots-of-recovery/) - Record lows in confidence start to abate. Results from the latest UK Consumer Compass show that overall consumer confidence has risen by 5 points since Q3 2022. Confidence with Millennials (aged 25-34) and Londoners have improved the most, seeing gains of 15 and 12 points respectively. This improvement has been led by several areas –Following a year of record lows in consumer confidence, consumer data from Q4 2022 reveals that confidence may be starting to turn we start to see lessening in inflationary pressures. - [Surviving the crisis: how hospitality businesses are adapting](https://savanta.com/us/knowledge-centre/view/surviving-the-crisis-how-hospitality-businesses-are-adapting/) - [Business Confidence down as businesses feel like they are on thin ice](https://savanta.com/us/knowledge-centre/view/business-confidence-down-as-businesses-feel-like-they-are-on-a-thin-ice/) - The Savanta Business Confidence Index saw a decline this quarter, from 39 in Q2 2023 to 37 in Q3 2023, although this is not significant. Confidence is now only slightly higher than it was during the first lockdown in Q2 2020, when it plunged to 35. High levels of insolvency and bankruptcy are clearly takingThe Savanta Business Confidence Index saw a decline this quarter, from 39 in Q2 2023 to 37 in Q3 2023. Undoubtedly, the pervasive presence of insolvency and bankruptcy has left its mark, exerting a negative influence on the overall Business Confidence Index. - [89% of millionaires plan to spend on luxury travel this year](https://savanta.com/us/knowledge-centre/view/89-of-millionaires-plan-to-spend-on-luxury-travel-this-year/) - 89% of millionaires are planning to spend on luxury travel this year. This is up 15% on 2023, a figure bolstered by 18-34-year-old HNWIs (90%). So, where do we think that spend will be going? Middle Eastern locations Whilst classic travel destinations continue to be popular, we’re seeing a growing interest in more emerging destinationsAs we head into peak holiday season, we take a look at the global luxury travel space, and the trends that we think will be spanning across 2024 and beyond. - [The crucial role of Brand Tracking in B2B markets](https://savanta.com/us/knowledge-centre/view/the-crucial-role-of-brand-tracking-in-b2b-markets/) - Brand Tracking involves the continuous monitoring of various metrics that reflect your brand's health and performance over time. These metrics can include brand awareness, perception, loyalty, and engagement. For B2B companies, this means tracking how well your brand is resonating with key decision-makers and influencers within target organisations. So why does Brand Tracking matter soIn today's ultra-competitive B2B landscape, Brand Tracking isn't just a nice-to-have—it's a strategic necessity. As businesses grapple with shifting market dynamics and evolving customer expectations, understanding how your brand is perceived and performing can provide a significant edge. At Savanta, we know the importance of brand equity in B2B markets and how it can drive meaningful business outcomes. - [Why UK consumers are opening new bank accounts – and what banks can do to keep them](https://savanta.com/us/knowledge-centre/view/why-uk-consumers-are-opening-new-bank-accounts-and-what-banks-can-do-to-keep-them/) - Surveying 2,200+ UK consumers earlier this month, we explore the reasons why an increasing number of consumers are opening new bank accounts with little risk, and suggest how banks can encourage loyalty among their customers. - [Unveiling consumer behavior and brand strategy shifts in the age of influence](https://savanta.com/us/knowledge-centre/view/unveiling-consumer-behavior-and-brand-strategy-shifts-in-the-age-of-influence/) - In recent years, influencers have taken the marketing world by storm, revolutionizing the way brands connect with consumers. - [How do you target a luxury consumer?](https://savanta.com/us/knowledge-centre/view/how-do-you-target-a-luxury-consumers/) - A guide to understanding how you target a luxury consumer, the role of research, as well as the methods used to target HNWI’s. - [Scoot over, e-scooters?](https://savanta.com/us/knowledge-centre/view/scoot-over-e-scooters/) - As discussed in my previous article, micromobility, including e-bikes and e-scooters, is essential for urban transportation, particularly in cities like London. However, e-scooters are facing significant challenges due to stricter regulations. Savanta’s General Public Omnibus explores consumer uptake of e-scooters and attitudes towards the e-transport movement. The current picture of e-scooter deployment in London BackMicromobility is transforming urban transport, but e-scooters face stricter regulations compared to e-bikes. Savanta’s General Public Omnibus shows that while usage rates are similar, 75% of respondents support tighter e-scooter rules due to safety concerns. Although seen as easy and compact, e-scooters' future in London remains uncertain, with public trust favouring e-bikes. - [Do businesses see the real benefits of ESG policies?](https://savanta.com/us/knowledge-centre/view/do-businesses-see-the-real-benefits-of-esg-implementation/) - The latest findings from our UK Business Tracker reveal that while ESG (Environmental, Social, and Governance) policies are gaining momentum in the business world, a significant proportion of business leaders are unfamiliar with them. - [The best (and worst) things brands did for their Super Bowl ads](https://savanta.com/us/knowledge-centre/view/the-best-and-worst-things-brands-did-for-their-super-bowl-ads-2/) - [Does Tipping Encourage Better Customer Service?](https://savanta.com/us/knowledge-centre/view/does-tipping-encourage-better-customer-service/) - I recently visited a country where most of the people working heavily relied on tips as their sole income. Even in the U.S., more than $40 billion is spent on tips in the food-service industry alone every year—so with all the money spent on tipping, does it encourage better customer service? Generally, how much peopleI recently visited a country where most of the people working heavily relied on tips as their sole income. Even in the U.S., more than $40 billion is spent on tips in the food-service industry alone every year—so with all the money spent on tipping, does it encourage better customer service? Generally, how much people - [Steps in the research process for hitting marketing targets](https://savanta.com/us/knowledge-centre/view/steps-in-the-research-process-for-hitting-marketing-targets/) - Thinking About the Research Many times, when thinking about the need for marketing research, managers will automatically jump to their favorite methodology (“I need to do some focus groups.”) or will even have drafted a questionnaire based on a problem that has not yet been defined. Or, at the opposite end of the spectrum, managersMany times, when thinking about the need for marketing research, managers will automatically jump to their favorite methodology (“I need to do some focus groups.”) or will even have drafted a questionnaire based on a problem that has not yet been defined. Or, at the opposite end of the spectrum, managers may not conduct research because they feel that they already know the answer in their gut or because they want to save their budget for other things. - [How do pharmaceutical companies use market research?](https://savanta.com/us/knowledge-centre/view/how-do-pharmaceutical-companies-use-market-research/) - Pharmaceutical companies use market research to collect and analyse data about the pharmaceutical industry. This includes evaluating drug market size, patient demographics, competitive analysis, pricing strategies, and pharmaceutical sales trends. The research also covers building an understanding of prescribing habits, patient experiences with medications, and emerging drug development trends. What is the aim of pharmaceuticalPharmaceutical companies use market research to collect and analyse data about the pharmaceutical industry. This includes evaluating drug market size, patient demographics, competitive analysis, pricing strategies, and pharmaceutical sales trends. The research also covers building an understanding of prescribing habits, patient experiences with medications, and emerging drug development trends. - [Open-ended survey coding: 10 Steps for coding the responses](https://savanta.com/us/knowledge-centre/view/open-ended-survey-coding-10-steps-for-coding-the-responses/) - Open-ended survey questions are often used in surveys to provide respondents with the opportunity to freely express their opinion about issues. Open-ended questions can also provide a greater depth of insight that a closed-ended question may not have. But, open-ended questions have some drawbacks: Respondents don’t always like them much (it takes work on theirOpen-ended survey questions are often used in surveys to provide respondents with the opportunity to freely express their opinion about issues. Open-ended questions can also provide a greater depth of insight that a closed-ended question may not have. - [The key to building a customer-centric mindset](https://savanta.com/us/knowledge-centre/view/the-key-to-building-a-customer-centric-mindset/) - Exceptional experiences. Satisfied buyers. Strong relationships. Repeat purchases. This is what happens when customers are at the heart of everything an organization does. It means the strategy and operations are all aligned to their needs. To do this companies need high quality insights, and regular surveys are a great way to embody this customer-centric focus.Exceptional experiences. Satisfied buyers. Strong relationships. Repeat purchases. This is what happens when customers are at the heart of everything an organization does. It means the strategy and operations are all aligned to their needs. - [Can ‘Things Only Get Better’ between Labour and Business?](https://savanta.com/us/knowledge-centre/view/can-things-only-get-better-between-labour-and-business/) - While the Conservative Party has traditionally been characterised as the party of business, Keir Starmer’s Labour Party has made an active effort to shift this narrative. This had generated slow and steady progress, yet Labour’s overtures to the business community have significantly ramped up in the last six months. So much so that Labour’s recentWhile the Conservative Party has traditionally been characterised as the party of business, Keir Starmer’s Labour Party has made an active effort to shift this narrative. - [Supporting the Welsh public with Physical Activity in 2024](https://savanta.com/us/knowledge-centre/view/supporting-the-welsh-public-with-physical-activity-in-2024/) - The latest findings from the National Survey for Wales, released in November, reveal interesting insights into the physical activity habits of the Welsh population. A significant 60% of Welsh adults reported participating in physical activity at least once in the past month, while nearly 2 in 5 (39%) claimed to engage in physical activity atWhilst we know that physical activity behaviours have changed post - pandemic, with a move away from home-based activity, it is important to be considerate of the impact of the cost of living on this progress. As many people are having to make sacrifices and changes to their physical activity it’s vital to make sure that the available options support their needs and ultimately keeps them motivated to stay active. - [Survey incentives: to use or not to use?](https://savanta.com/us/knowledge-centre/view/survey-incentives-to-use-or-not-to-use/) - As little as two decades ago, leading researchers would only offer an incentive in surveys where the interview length was more than 45 minutes. How times change! Today, response rates for even the best designed and managed surveys are dropping and using incentives is commonplace. However, there is still debate about when to use incentives,As little as two decades ago, leading researchers would only offer an incentive in surveys where the interview length was more than 45 minutes. How times change! Today, response rates for even the best designed and managed surveys are dropping and using incentives is commonplace. However, there is still debate about when to use incentives, what kind of incentive to use, and the impact of offering incentives on data quality. - [How brands are bringing the out of home dining experience in-home](https://savanta.com/us/knowledge-centre/view/how-brands-are-bringing-the-out-of-home-dining-experience-in-home/) - [Product vs. Service marketing: 6 differences to account for](https://savanta.com/us/knowledge-centre/view/product-vs-service-marketing-6-differences-to-account-for/) - Are you a service marketer or a product marketer? Or maybe both? You may not have ever thought about this, but there are some important differences that exist between the two. Back in the 80’s, AT&T faced competition for the first time in their history when the federal government deregulated telecommunications and they were forcedAre you a service marketer or a product marketer? Or maybe both? You may not have ever thought about this, but there are some important differences that exist between the two. - [A closer look at the UK’s Top 20 Media Brands](https://savanta.com/us/knowledge-centre/view/a-closer-look-at-the-uks-top-20-media-brands/) - Looking at our Top 20 we can see that Netflix is No.1 for the second year running, however the gap between the streaming giant and its fellow top 10 competitors is beginning to close… This year Netflix has seen Brand Love drop 2 percentage points while YouTube and WhatsApp have both seen increases of thisCasting the eye over those brands in the top 20 which have experienced lifts in Brand Love, the theme of ‘personalisation’ seems to come through strongly. - [Developing successful B2B customer satisfaction & loyalty programmes](https://savanta.com/us/knowledge-centre/view/developing-successful-customer-satisfaction-loyalty-programmes/) - [Crypto investors see a light at the end of a painfully dark tunnel](https://savanta.com/us/knowledge-centre/view/crypto-investors-see-a-light-2/) - With the current uncertainty in the crypto market, Savanta investigated the thoughts and plans of the average investor in America. 58% of Americans believe that other exchanges are going to crash along the way. - [UK public support for nuclear energy on the up](https://savanta.com/us/knowledge-centre/view/uk-public-support-for-nuclear-energy-on-the-up/) - In the context of ongoing uncertainty around the supply and price of natural gas, recent polling by Savanta paints a positive picture for the future of nuclear energy in the UK. - [Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours](https://savanta.com/us/knowledge-centre/view/savanta-sustainability-segmentation-how-marketers-can-turn-good-intentions-into-green-buying-behaviours/) - Our latest report helps brands overcome the many roadblocks to a sustainable future - through the power of audience insight. As the impacts of climate change grow more extreme, we all know the imperative for sustainable behaviours to be adopted across society, particularly when it comes to consumer choices. - [Youth and the future of sustainability](https://savanta.com/us/knowledge-centre/view/youth-and-the-future-of-sustainability/) - Within our recent Sustainability Segmentation report, we identified seven consumer segments based on their awareness, knowledge, ability to care and behaviours, in order to understand how intentions and actions towards sustainability vary. At first glance, the outlook is concerning. A quarter of 18-24 year olds are in the Sidelined Strivers segment - those who feelGrowing up with the climate change challenge has fostered a generation of young adults who are striving to make a difference in the world. But, will Gen Z be the vanguard of a sustainability revolution or will an ever-increasing set of life challenges distract them from their goals? - [Wilko: a BrandVue perspective](https://savanta.com/us/knowledge-centre/view/wilko-a-brandvue-perspective/) - Following the regrettable news that Wilko were to enter administration in August, we wanted to see if there were any early indicators or signs that could have led to preventative measures being taken from our market intelligence and brand equity tracker, BrandVue Retail. We had seen some troubling results in this year’s Most Loved RetailAs discount retailer Wilko enters administration, our analysis of BrandVue data reveals troubling results, with Wilko losing ground on our Brand Love rankings, both in absolute score as well as their relative position. Is there an opportunity for Wilko to restore its position? - [Brits on the move: Summer 2024 travel trends](https://savanta.com/us/knowledge-centre/view/brits-on-the-move-summer-2024-travel-trends/) - Increased travel intentions for Summer 2024 This summer, travel intentions are high. Three-quarters (77%) of Brits have already travelled or plan to later this summer, reflecting a strong desire to explore. Interestingly, the choice of destination is split. Around half (53%) favour short breaks or holidays in the UK, while 46% prefer to go abroad.The summer holidays are some of the most anticipated times of the year, with many taking well-deserved trips. Recent data from Savanta’s General Public Omnibus unveils Brits’ travel plans, preferences, and other factors and how these are shaping their decisions for Summer 2024. - [Staying afloat: public trust in water providers declines over 2022](https://savanta.com/us/knowledge-centre/view/staying-afloat-public-trust-in-water-providers-declines-over-2022/) - Late last year in partnership with Ofwat, the economic regulator of the water sector, we investigated people’s perceptions of their water suppliers and the sector as a whole. Surveying 2,000 customers across England and Wales, our findings revealed that trust had fallen in water providers’ ability to deliver key services. - [YourVue: Nurturing the next generation for market research](https://savanta.com/us/knowledge-centre/view/yourvue-nurturing-the-next-generation-for-market-research/) - The youth market is a key audience for most brands – after all, they are the consumers of tomorrow. However, they require a deeper understanding. Their attitudes towards sustainability, their purchase behaviours, and their media consumption habits appear to be markedly different to previous generations. More than anything else, young people value authenticity – soThe youth market is a key audience for most brands – after all, they are the consumers of tomorrow. However, they require a deeper understanding. - [How bad was Liz Truss?](https://savanta.com/us/knowledge-centre/view/how-bad-was-liz-truss/) - If a week is a long time in politics, a year can feel like a lifetime. Liz Truss was appointed Prime Minister a year ago today, having defeated Rishi Sunak in the first of two Conservative leadership contests in 2022, replacing Boris Johnson following his resignation after a tumultuous year that started with the PartygateA year on from her appointment as Prime Minister, our Director of Political Research looks back on her short stint as UK Prime Minister. - [Super Bowl poll – fans reveal where their money goes](https://savanta.com/us/knowledge-centre/view/super-bowl-poll-fans-reveal-where-their-money-goes-2/) - Debt can wait - the Super Bowl is now. Super Bowl Sunday isn’t just about football - it’s a nationwide financial and social event. So, we decided to take a poll and find out just how much people are spending on the big day and what they really feel about the halftime show. Super BowlWhether it’s spending, betting, or debating the biggest headlines, one thing is clear - Super Bowl Sunday is about more than just football. - [Preparing for BNPL regulatory change; future-proof your business](https://savanta.com/us/knowledge-centre/view/autumn-budget-2024-how-did-uk-businesses-react-2/) - The increasing focus on delivering good outcomes for retail customers has been at the forefront of the Financial Conduct Authority (FCA)’s Consumer Duty legislation. The FCA has not shied away from its goal of empowering customers with better information to evaluate the pros and cons before making a purchase. This has put the long-standing planThe increasing focus on delivering good outcomes for retail customers has been at the forefront of the Financial Conduct Authority (FCA)’s Consumer Duty legislation - but what does this mean for your business? - [What is brand equity market research?](https://savanta.com/us/knowledge-centre/view/what-is-brand-equity-market-research/) - Brand equity research is an analytical approach to evaluate the value and strength of a brand in the market. Research focuses on understanding how consumers perceive a brand, its competitive positioning, and the overall influence it has on the target audience. Brand equity can be defined as the added value a brand name gives to aBrand equity research is an analytical approach to evaluate the value and strength of a brand in the market. Research focuses on understanding how consumers perceive a brand, its competitive positioning, and the overall influence it has on the target audience. Brand equity can be defined as the added value a brand name gives to a product beyond the functional benefits it provides. This added value is derived from the brand's ability to evoke positive feelings and preferences among consumers - [What does brand tracking measure?](https://savanta.com/us/knowledge-centre/view/what-does-brand-tracking-measure/) - Brand tracking is an essential tool for marketers and business leaders, providing ongoing insights into the health and performance of a brand. By systematically measuring various aspects of consumer perceptions and behaviors, brand tracking enables companies to make informed decisions and adjust strategies to foster brand growth and loyalty. Here are the key dimensions thatBrand tracking is an essential tool for marketers and business leaders, providing ongoing insights into the health and performance of a brand. - [What is travel & tourism industry market research?](https://savanta.com/us/knowledge-centre/view/what-is-travel-tourism-industry-market-research/) - The travel and tourism industry is a dynamic sector that includes a wide range of activities and services, from transportation and accommodation to entertainment and visitor attractions. Market research in the travel and tourism industry involves the systematic collection, analysis, and interpretation of data related to various key aspects of tourism. It aims to provideThe travel and tourism industry is a dynamic and multifaceted sector that includes a wide range of activities and services, from transportation and accommodation to entertainment and visitor attractions. - [Healthy options – navigating the healthy-eating landscape](https://savanta.com/us/knowledge-centre/view/healthy-options-navigating-the-healthy-eating-landscape/) - With new year resolutions a distant memory and spring around the corner, the challenge for brands looking to tap in to the healthy eating market is how they engage with consumers across the year. Following on from our article on 'when is the perfect time to market healthy products?' a key challenge for brands isWith new year resolutions a distant memory and spring around the corner, the challenge for brands looking to tap in to the healthy eating market is how they engage with consumers across the year. - [Aspirational Brand Love: the seductive art of creating an emotional connection](https://savanta.com/us/knowledge-centre/view/aspirational-brand-love-the-seductive-art-of-creating-an-emotional-connection/) - In an arena where emotional connection dictates consumer behaviour, "Brand Love," is the link people have with a given brand. BrandVue embraces the concept of brand love to delve into the dynamics of this bond, measuring the intensity of this emotional connection, the probability of audience preference for one brand over another, and future engagementIn an arena where emotional connection dictates consumer behaviour, "Brand Love," is the emotional link people have with a given brand. BrandVue embraces the concept of brand love to delve into the dynamics of this bond, measuring the intensity of this emotional connection, the probability of audience preference for one brand over another, and future engagement likelihood. - [Advertising in a recession](https://savanta.com/us/knowledge-centre/view/advertising-in-a-recession/) - In February, the UK entered a technical recession, with GDP figures revealing the economy contracted by 0.3% in Q4 2023. This prompted us to consider the severe economic headwinds those in marketing departments across the country will be looking at. During economic downturn, it can be tempting to look at an advertising budget as aIn February, the UK entered a technical recession, with GDP figures showing the economy contracting by 0.3% in Q4 2023. This will have major implications for policymakers, consumers and businesses. - [What is public sector market research?](https://savanta.com/us/knowledge-centre/view/what-is-public-sector-market-research/) - It involves the use of various methods and tools to gain insights into public opinion, perceptions, and behaviors to enable informed decision-making and effective public service delivery. Public sector organizations include government departments, agencies, public corporations, and other government-run entities. These entities require information on the needs, preferences, and expectations of the public to functionPublic sector market research is a systematic, objective process of gathering, analyzing, and interpreting data to reduce risks and optimize decision-making in the public sector. - [A sustainable future; are you ready?](https://savanta.com/us/knowledge-centre/view/a-sustainable-future-are-you-ready/) - As we look ahead to an evolving regulatory landscape and growing focus on sustainability, our latest Savanta European Consumer Compass report provides key insights to help brands navigate these changes. Given commitments made by government and the UK food chain around sustainability, encompassing topics such as packaging reduction, minimising the impact of production and foodAs we look ahead to an evolving regulatory landscape and growing focus on sustainability, our latest Savanta European Consumer Compass report provides key insights to help brands navigate these changes. - [UK High Net Worth optimism for the global economy returns](https://savanta.com/us/knowledge-centre/view/uk-high-net-worth-optimism-for-the-global-economy-returns-2/) - The latest data from MillionaireVue, our omnibus of high-net-worth individuals, reveals UK millionaires’ confidence has made a welcome return to the same highs as the start of 2023. The start of the Ukraine-Russia conflict in early 2022 shook HNW confidence due to its impact on businesses, trade, and therefore stock markets that affected their investments.The latest data from MillionaireVue, our omnibus of high-net-worth individuals, reveals UK millionaires’ confidence has made a welcome return to the same highs as the start of 2023. - [Do pharmaceutical companies do their own market research?](https://savanta.com/us/knowledge-centre/view/do-pharmaceutical-companies-do-their-own-market-research/) - This is a guide for understanding pharmaceutical research, how pharmaceutical companies do their own research, and why they might outsource it.[CM1] [CM1]Just tweaked this as it didn’t quite explain what the piece includes and assume we want to focus on the benefits of outsourcing. - [Did Amazon’s ad-splash cause ripples in the stream?](https://savanta.com/us/knowledge-centre/view/did-amazons-ad-splash-cause-ripples-in-the-stream/) - May has arrived, so it’s time to trace the impact Amazon’s introduction of ads to Prime Video has had on consumer metrics, and from what we can see… not a lot has changed. It feels a bit anticlimactic, but this does align with the trends we’ve seen in similar moves made by Netflix and Disney+,May has arrived, so it’s time to trace the impact Amazon’s introduction of ads to Prime Video has had on consumer metrics, and from what we can see… not a lot has changed. - [Six generations of voters: What’s important to Europe’s different age groups?](https://savanta.com/us/knowledge-centre/view/six-generations-of-voters-whats-important-to-europes-different-age-groups/) - In a volatile and fast-moving political landscape, it’s never been more important for policy makers to understand the diverse priorities of the populations they serve. With seven different generations to appeal to, what do leaders need to understand about Europe’s current and future voters? New data from Savanta’s Q1 Consumer Compass report, which tracks consumerIn a volatile and fast-moving political landscape, it’s never been more important for policy makers to understand the diverse priorities of the populations they serve. With seven different generations to appeal to, what do leaders need to understand about Europe’s current and future voters? - [What is the purpose of market research in sports sponsorship and advertising?](https://savanta.com/us/knowledge-centre/view/what-is-the-purpose-of-market-research-in-sports-sponsorship-and-advertising/) - Market research plays an invaluable role in sports sponsorship and advertising by providing critical insights that help sponsors and advertisers make informed decisions. The purpose of market research in this context is multifaceted, encompassing the identification of target audiences, segmenting audiences, measurement of campaign effectiveness, enhancement of fan engagement, and maximization of return on investmentMarket research plays an invaluable role in sports sponsorship and advertising by providing critical insights that help sponsors and advertisers make informed decisions. The purpose of market research in this context is multifaceted, encompassing the identification of target audiences, segmenting audiences, measurement of campaign effectiveness, enhancement of fan engagement, and maximization of return on investment (ROI). - [The importance of market research for an advertising agency](https://savanta.com/us/knowledge-centre/view/the-importance-of-market-research-for-an-advertising-agency/) - Market research is the backbone of any successful advertising campaign. For advertising agencies, possessing a robust understanding of market dynamics, consumer behavior, and competitive landscapes is not just advantageous—it is imperative. This comprehensive approach to gathering, analyzing, and interpreting data allows agencies to craft strategies that resonate with target audiences and achieve client objectives. Here’sMarket research is the backbone of any successful advertising campaign. For advertising agencies, possessing a robust understanding of market dynamics, consumer behavior, and competitive landscapes is not just advantageous—it is imperative. - [What is pack testing market research?](https://savanta.com/us/knowledge-centre/view/what-is-pack-testing-market-research/) - Pack testing market research, where packaging is scrutinised to ensure it meets consumer expectations and needs as well as brand objectives, is an essential part of product development and marketing. Analysing the effectiveness of packaging solutions combines elements of design, engineering, psychology, marketing, and consumer behaviour. Pack testing is not just about physical product protectionPack testing market research, where packaging is scrutinised to ensure it meets consumer expectations and needs as well as brand objectives, is an essential part of product development and marketing. Analysing the effectiveness of packaging solutions combines elements of design, engineering, psychology, marketing, and consumer behaviour. Pack testing is not just about physical product protection but encompasses the package's entire lifecycle from manufacture to end-user. - [Why are patient surveys important?](https://savanta.com/us/knowledge-centre/view/why-are-patient-surveys-important/) - Patient surveys are a pivotal tool bridging patient experiences and quality improvements that healthcare providers and facilities may need to implement. They provide valuable insights into various aspects of patient care, from treatment effectiveness to communication between caregivers and patients. Why are patient surveys critical in healthcare? There are ten key areas where patient surveysPatient surveys are a pivotal tool bridging patient experiences and quality improvements that healthcare providers and facilities may need to implement. They provide valuable insights into various aspects of patient care, from treatment effectiveness to communication between caregivers and patients. - [How patient surveys can improve satisfaction in healthcare](https://savanta.com/us/knowledge-centre/view/how-patient-surveys-can-improve-satisfaction-in-healthcare/) - In today's intensely competitive healthcare landscape, adopting a patient-centered approach is of paramount importance. To achieve this, patient satisfaction surveys are used by organizations across the healthcare sector to improve their understanding of how well they’re meeting patient needs and demands. Surveys are useful tools to support healthcare providers in increasing patient loyalty and word-of-mouthIn today's intensely competitive healthcare landscape, adopting a patient-centered approach is of paramount importance. To achieve this, patient satisfaction surveys are used by organizations across the healthcare sector to improve their understanding of how well they’re meeting patient needs and demands. Surveys are useful tools to support healthcare providers in increasing patient loyalty and word-of-mouth referrals. Patient surveys are also a great way to assess performance and highlight any areas for improvement. - [Exploring the spending habits of Chinese millionaires](https://savanta.com/us/knowledge-centre/view/exploring-the-spending-habits-of-chinese-millionaires/) - Pre-pandemic, a large proportion of Chinese luxury purchases were made abroad. Bain estimated in 2019 that Chinese tourists made up nearly half of luxury purchases in Europe and two thirds in Asia, with very little spend happening domestically within China. However, this plummeted as a result of Covid-19 travel restrictions, and despite hopes across thePre-pandemic, a large proportion of Chinese luxury purchases were made abroad. Bain estimated in 2019 that Chinese tourists made up nearly half of luxury purchases in Europe and two thirds in Asia, with very little spend happening domestically within China. However, this plummeted as a result of Covid-19 travel restrictions, and despite hopes across the luxury market that this spending would bounce back, we’re yet to see firm evidence of this. - [Local relevance and global presence: the importance of cultural sensitivity](https://savanta.com/us/knowledge-centre/view/local-relevance-and-global-presence-the-importance-of-cultural-sensitivity/) - In an increasingly globalized world, luxury brands must balance maintaining a consistent global identity with trying to resonate and connect deeply with consumers at the local level. This balance forms a complex "value equation" in a brand’s strategy, spanning every touchpoint. It’s not merely about luxury oratory – it’s about cultural empathy, and it’s imperativeIn an increasingly globalised world, luxury brands must balance maintaining a consistent global identity with trying to resonate and connect deeply with consumers at the local level. This balance forms a complex "value equation" in a brand’s strategy, spanning every touchpoint. It’s not merely about luxury oratory – it’s about cultural empathy, and it’s imperative for brands to connect authentically. - [What is the importance of global data collection in market research?](https://savanta.com/us/knowledge-centre/view/what-is-the-importance-of-global-data-collection-in-market-research/) - Global data collection plays an important role in effective market research. The ability to gather, analyze, and interpret data from varied geographies is both advantageous and essential for businesses operating globally. This comprehensive approach to data collection provides benefits that drive strategic decision-making, enhance competitive advantage, and foster innovation. What are the main benefits ofGlobal data collection plays an important role in effective market research. The ability to gather, analyse, and interpret data from varied geographies is both advantageous and essential for businesses operating globally. This comprehensive approach to data collection provides benefits that drive strategic decision-making, enhance competitive advantage, and foster innovation. - [Engaging Gen Z entrepreneurs: Key to the future of UK business](https://savanta.com/us/knowledge-centre/view/engaging-gen-z-entrepreneurs-key-to-the-future-of-uk-business/) - The business landscape is evolving rapidly, and a new generation of entrepreneurs, Gen Z is at the heart of this change. Born between 1997 and 2012, these young innovators are bringing fresh perspectives, digital fluency, and much more, influencing and reshaping industries. Yet, despite their potential, many business organizations struggle to fully understand and engageGen Z entrepreneurs are transforming industries with fresh ideas and digital fluency, but many UK businesses struggle to engage them effectively. Discover the key strategies your business can adopt to connect with this dynamic generation and stay ahead of the curve. - [Mixed Confidence in GB Energy’s Green Vision](https://savanta.com/us/knowledge-centre/view/mixed-confidence-in-gb-energys-green-vision/) - The new Labour Government plans to establish Great British Energy, a publicly owned energy company, to ensure true energy security. The premise is that GB Energy will be entirely owned by the British people, headquartered in Scotland, and will invest in clean energy projects across the UK. The company's goals include making the UK aThe Labour Government’s plan to establish Great British Energy, a publicly owned energy company, has high awareness and strong support among UK consumers and businesses, particularly for solar power. But trust levels vary, emphasising the need for transparent governance and effective communication to build public confidence. - [What is technology market research?](https://savanta.com/us/knowledge-centre/view/what-is-technology-market-research/) - Technology market research is the process of gathering, analyzing, and understanding data about the technology industry, its markets, products, and target audiences. Any organisation operating in this rapidly evolving sector needs to keep ahead of the curve when it comes to market intelligence. Market research provides valuable insights that enable more informed decision-making about productTechnology market research is the process of gathering, analysing, and understanding data about the technology industry, its markets, products, and target audiences. Any organisation operating in this rapidly evolving sector needs to keep ahead of the curve when it comes to market intelligence. Market research provides valuable insights that enable more informed decision-making about product development, marketing strategies, and overall business planning. - [A spotlight on supermarkets](https://savanta.com/us/knowledge-centre/view/a-spotlight-on-supermarkets/) - Our Most Loved supermarkets this year are M&S Simply Food, Aldi and Tesco. Aldi and Tesco come in at #14 and #20, respectively — strong standings, but both have fallen 4 places since last year. M&S Simply Food makes its debut in the Top 10, climbing an impressive 9 places year-on-year, officially usurping Aldi, tradingAldi, Tesco, and M&S Simply Food top this year's Most Loved supermarkets, but it seems the rankings are changing. As inflation pressures ease, M&S's premium strategy is gaining traction, particularly with Gen Z. What does this mean for consumer loyalty in the grocery sector? - [What is retail marketing research?](https://savanta.com/us/knowledge-centre/view/what-is-retail-marketing-research-2/) - Retail marketing research involves gathering, recording, and analyzing data related to the retail market. It plays an essential role in helping organizations and brands to truly understand consumer behavior, market trends, and the competitive landscape. Essentially, all of this helps retailers make reliable decisions that enhance market strategies, drive sales, and improve customer satisfaction. WhyRetail marketing research involves gathering, recording, and analysing data related to the retail market. It plays an essential role in helping organisations and brands to truly understand consumer behaviour, market trends, and the competitive landscape. Essentially, all of this helps retailers make reliable decisions that enhance market strategies, drive sales, and improve customer satisfaction. - [What's in your glass?](https://savanta.com/us/knowledge-centre/view/generational-love-for-drinks/) - There are some differences in Brand Love by gender – with men more likely to love brands outside the overall top ranked brands. For example, amongst men, Jack Daniel’s, The Glenlivet, and Guinness are all in the top 15, while Jameson’s Irish Whiskey is outside the top 100 overall but is the 18th Most Loved‎‎‎ - [Grocery Eye Q3 2024](https://savanta.com/us/knowledge-centre/view/grocery-eye-q3-2024/) - In a world increasingly conscious of environmental impacts, understanding the influence of sustainability on grocery shopping is crucial. According to our latest Grocery Eye report, three-quarters of UK consumers state that their grocery purchasing decisions are influenced by the desire to be sustainable. But as sustainability encompasses so many components, it can be difficult toDelve into how sustainability influences grocery purchase decisions, and shoppers' expectations and needs for more responsible buying. Grocery Eye is a quarterly report produced by Savanta to track attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences. - [Consumer Compass Europe: a new normal](https://savanta.com/us/knowledge-centre/view/consumer-compass-europe-q3-2024/) - Our latest Consumer Compass Europe report is here. Check out the key findings below. 01 Consumer confidence: caution remains in the face of uncertainty Whilst we continue to see some gradual improvements in overall confidence, the economic challenges of 2022 and 2023 have left a residual mark on the consumer mindset with many remaining highlyOur latest quarterly report shows consumer confidence is starting to reach a degree of normality, although confidence remains fragile across the board. We've identified three key findings that brands should be aware of as we move into the final quarter of 2024. - [What makes a brand more likely to be loved?](https://savanta.com/us/knowledge-centre/view/what-makes-a-brand-more-likely-to-be-loved/) - Have you ever wondered what makes certain brands stand out and earn a special place in people’s hearts? Let’s dive into what makes a brand truly loved and keeps us coming back for more... Being a brand people buy The brands shoppers buy are the Most Loved and vice versa. The correlation between Brand Love‎By BrandVue: Savanta's market intelligence and decision-making platform. Have you ever wondered what makes certain brands stand out and earn a special place in people’s hearts? Let’s dive into what makes a brand truly loved and keeps us coming back for more. - [Starbucks: a bitter brew](https://savanta.com/us/knowledge-centre/view/starbucks-bitter-brew/) - Despite being a common fixture on the high street, in the UK we have seen a decline in Brand Love for coffee shops this year. In response to the changing market, some brands are hiking up prices and downsizing their store networks. Starbucks and Costa have been considerably impacted by the recent changes, with StarbucksBy BrandVue: Savanta's market intelligence and decision-making platform. Starbucks appointed a new global CEO in September as their sales hit a grind, but has this been reflected in our consumer data? - [Communication testing: It’s all about the journey](https://savanta.com/us/knowledge-centre/view/communication-testing-its-all-about-the-journey/) - The comms and messaging we tested in the research came out well, but our product conversion KPIs are telling a very different story’... or ‘we took on board the recommendations, made some changes, but there has been no impact’…or maybe even ‘we know we are drop-outs at this stage, but the journey UX here has tested fine, how can this be? - [Corporate Reputation: Navigating through economic turbulence and technological innovation](https://savanta.com/us/knowledge-centre/view/corporate-reputation-navigating-through-economic-turbulence-and-technological-innovation/) - Why your corporate reputation matters now more than ever? With wallets tightening, how companies act can set them apart. The cost-of-living crisis presents a litmus test for corporate empathy and social responsibility. Consumers and stakeholders alike are watching closely to see which organizations are stepping up to the plate. Savanta shines in these moments, bringingIn an era marked by the cost-of-living crisis and the advent of generative AI, corporate reputation has emerged as a beacon guiding businesses through uncharted waters. A strong reputation is no longer just a component of brand equity—it is a lifeline for companies striving for resilience in the face of economic headwinds and a rapidly evolving technological landscape. - [The state of streaming in 2024](https://savanta.com/us/knowledge-centre/view/the-state-of-the-streaming-in-2024/) - Year-on-year, Brand Love for Netflix, Amazon Prime, and Disney+ has seen a decline. What prompted us to look at the streamers was Netflix, which fell out of the Top 3 this year – that’s the first time this has happened since 2021. Amazon Prime fell 8 places, and Disney+ a dramatic 90! When looking atStreaming giants are facing an unexpected challenge this year, with Netflix, Amazon and Disney+ seeing sharp declines. It seems the introduction of tiered subscriptions and crack down on shared accounts isn't sitting well with consumers. Could this be the beginning of a challenging new era in streaming? - [The power of influence in an evolving luxury landscape](https://savanta.com/us/knowledge-centre/view/the-power-of-influence-in-an-evolving-luxury-landscape/) - In the ever-shifting world of luxury, influence has become a key driver of brand success. The 2024 Financial Times Business of Luxury Summit provided a deep dive into this topic, with industry experts exploring how modern influence is reshaping marketing strategies. The panel discussion on "The Power of Influence" highlighted the importance of authenticity, communityIn the ever-shifting world of luxury, influence has become a key driver of brand success. The 2024 Financial Times Business of Luxury Summit provided a deep dive into this topic, with industry experts exploring how modern influence is reshaping marketing strategies. The panel discussion on "The Power of Influence" highlighted the importance of authenticity, community engagement, and sustainability in connecting with the next generation of consumers. - [Navigating the social media ad space: Key insights for businesses](https://savanta.com/us/knowledge-centre/view/navigating-the-social-media-ad-space-key-insights-for-businesses/) - Think about how targeted the ads are across your various social media platforms. They seem to know what you want before you even think about it! Businesses invest a significant portion of their budgets to keep their audience engaged longer. Savanta's most recent Business Tracker surveyed 1,000 UK business decision-makers to find out which socialDiscover the latest insights into social media advertising as Savanta’s Business Tracker reveals which platforms businesses prefer and why. Learn how platform trust and unique features shape advertising strategies and what this means for your business. - [The rise of the luxury re-sale market](https://savanta.com/us/knowledge-centre/view/the-rise-of-the-luxury-re-sale-market/) - We’re seeing young audiences, adopting a buy it well and buy it once mindset, as they invest in fewer, higher quality items - not the high volume seasonal hauls that we’re everywhere in previous seasons. President of The RealReal has said in their annual ‘Luxury Resale Report’ that consumers are ‘looking to invest in qualityIn line with the growing focus on sustainability and ethical consumption across the luxury category, we have seen a rise in the luxury resale market, driven predominantly by the more socially conscious Gen Z. - [What is logistics market research?](https://savanta.com/us/knowledge-centre/view/what-is-logistics-market-research/) - This is a guide for understanding logistics research to help businesses streamline their operations, reduce costs, and improve customer satisfaction. - [What is transport market research?](https://savanta.com/us/knowledge-centre/view/what-is-transport-market-research/) - Transport market research is the process of collecting data that can be scrutinized and interpreted to inform decision making. It covers transportation systems, services, public policy and the people who use those services. This includes railways, airlines, airports, ferry services, and business networks that enable the movement of people and goods. What are the keyTransport market research is the process of collecting data that can be scrutinised and interpreted to inform decision making. It covers transportation systems, services, and the people who use those services. This includes railways, airlines, airports, ferry services, and business networks that enable the movement of people and goods. - [Pubs raise the bar for dining out](https://savanta.com/us/knowledge-centre/view/pubs-raise-the-bar-for-dining-out/) - The public house: it’s as quintessentially British as Buckingham Palace. So, it is no surprise that some of the UK’s most loved eating out brands fall in the pub and bar category. Leading the pack this year are Miller & Carter, Toby Carvery, and Wetherspoon, all of which make the Top 20. However, as ourBy BrandVue: Savanta's market intelligence and decision-making platform. Discover why British favourites like Miller & Carter and Toby Carvery are climbing the dining ranks, while others struggling to keep up. - [Insurance sector sees surge in Brand Love](https://savanta.com/us/knowledge-centre/view/insurance-sector-sees-surge-in-brand-love/) - The insurance sector has seen a notable uptick in Brand Love, despite facing ongoing market challenges. Standout performers this year include Aviva and Howden, soaring an impressive 69 and 34 places since last year, respectively. Other notable improvements include Mustard (+41) and 1st Central (+30). A notable increase in consumers associating Howden with ‘innovation’ alignsBy BrandVue: Savanta's market intelligence and decision-making platform. The UK insurance sector has seen a remarkable increase in Brand Love, even amid ongoing market challenges. Standout performers this year include Aviva and Howden, both of which have demonstrated impressive growth. Other notable improvements have come from Mustard and 1st Central, showcasing the sector's resilience and potential for positive change. - [The Evolution of Gen Z: From fast fashion to authentic luxury](https://savanta.com/us/knowledge-centre/view/the-evolution-of-gen-z-from-fast-fashion-to-authentic-luxury/) - In recent years, the younger generation has been captivated by the rise of fast fashion and "dupes"— cheaper imitations of more expensive goods. Savanta’s MillionaireVue Omnibus, which surveyed 500 UK millionaires in Q3 2024, noticed that younger luxury buyers are beginning to turn their backs on dupes, with less than 1 in 10 choosing brands knownIn recent years, the younger generation has been captivated by the rise of fast fashion and “dupes”— cheaper imitations of more expensive goods. Savanta’s MillionaireVue Omnibus, which surveyed 500 UK millionaires in Q3 2024, noticed that younger luxury buyers are beginning to turn their backs on dupes, with less than 1 in 10 choosing brands known for their designs being copied, compared to 1 in 2 saying they were open to Dupes in Q1, 2024. - [The impact of Boeing aircraft safety incidents on air travel](https://savanta.com/us/knowledge-centre/view/the-impact-of-boeing-aircraft-safety-incidents-on-air-travel/) - Recent Boeing aircraft safety incidents have had a profound impact on behaviour Savanta’s poll found that 72% of UK adults have heard to some degree of Boeing aircraft safety incidents and malfunctions in the past year. Among those aware of these incidents, three-quarters (76%) are concerned to some extent about air travel safety, and more thanRecent safety incidents involving Boeing aircraft have raised questions about consumer behaviour around aviation safety and whether airlines should do more to reassure passengers. Using Savanta's UK General Public Omnibus data, we explore how these events influence UK air travelers’ behavior and expectations. - [Nationwide, a good way to bank on Brand Love](https://savanta.com/us/knowledge-centre/view/nationwide-a-good-way-to-bank-on-brand-love/) - Despite the UK cost-of-living crisis continuing to affect consumer behaviors, sentiments towards the financial services sector have improved in the past 12 months, bucking the trend of other sectors we track. Among those significantly increasing are High Street Banks. Nationwide has climbed 9 places in ranking in the past 12 months, to be the 6thBy BrandVue: Savanta's market intelligence and decision-making platform. Despite the cost-of-living crisis continuing to affect consumer behaviour, sentiments towards the financial services sector have improved in the past 12 months, bucking the trend of other sectors we track. - [America's Most Loved Eating Out Brands 2024](https://savanta.com/us/knowledge-centre/view/americas-most-loved-eating-out-brands-2024/) - Plus, what makes this even more impressive is the sheer competition in the eating out landscape, where brands vie for consumer affection every day. - [The UK’s Most Loved Drinks Brands 2024](https://savanta.com/us/knowledge-centre/view/the-uks-most-loved-drinks-brands-2024/) - Whether it's coffee in the morning to jump-start your day or a cold beer to round off the work week, drinks are a huge part of our personal and social routines. The brands behind our favourite beverages shape both our habits and experiences. Coca-Cola, a name synonymous with refreshment, remains at the forefront as this year’sBy BrandVue: Savanta's market intelligence and decision-making platform As you explore the following pages, you'll uncover a league table of the Top 100 Most Loved brands, along with insights into how the top performers secured their spots, the biggest risers and – fallers – across the leaderboard, and expert observation & analysis from our Product team. - [The UK’s Most Loved Financial Services Brands 2024](https://savanta.com/us/knowledge-centre/view/the-uks-most-loved-financial-services-brands-2024/) - From securing a mortgage for your dream home to selecting the best credit card for your lifestyle, Financial Services play a critical role in our day-to-day lives. Financial brands are integral to our personal and professional lives, from influencing the management of our finances to conducting transactions. Given this, it's no wonder that PayPal, aBy BrandVue: Savanta's market intelligence and decision-making platform As you explore the following pages, you'll uncover a league table of the Top 100 Most Loved brands, along with insights into how the top performers secured their spots, the biggest risers and – fallers – across the leaderboard, and expert observation & analysis from our Product team. - [The sparkling performance of Schweppes](https://savanta.com/us/knowledge-centre/view/the-sparkling-performance-of-schweppes/) - What first caught our attention this year was the number of drinks brands that placed in the Top 20. Their presence has surged - doubling from last year’s three to six. Coca-Cola has always been among the top handful of our 2,500 tracked brands, as well as Robinsons and Moët & Chandon, all of whomThis year’s brand rankings have uncovered surprising shifts in the beverage industry, with unexpected brands making significant leaps. One brand, in particular, has made an intriguing ascent. What’s driving this change, and what could it mean for the future? - [Are you satisfied?](https://savanta.com/us/knowledge-centre/view/are-you-satisfied/) - Understanding the satisfaction levels of your customers is a critical part of building and maintaining brand loyalty. Loyal customers are the perfect kind of customers. They repeatedly return to purchase your product or service. They tell their friends and family about their positive experience. They talk about you on social media. They may even beUnderstanding the satisfaction levels of your customers is a critical part of building and maintaining brand loyalty. Loyal customers are the perfect kind of customers. They repeatedly return to purchase your product or service. They tell their friends and family about their positive experience. They talk about you on social media. They may even be willing to pay more too. - [How to ensure data quality in market research?](https://savanta.com/us/knowledge-centre/view/how-to-ensure-data-quality-in-market-research-2/) - Ensuring data quality in market research is critical to deriving meaningful and actionable insights. Poor data quality can lead to erroneous conclusions, misinformed decisions, and ultimately wasted resources. Here are several key strategies to ensure data quality in market research: Clear research objectives Establishing clear and precise research objectives is the foundation of high-quality data.Ensuring data quality in market research is critical to deriving meaningful and actionable insights. Poor data quality can lead to erroneous conclusions, misinformed decisions, and ultimately wasted resources. Here are several key strategies to ensure data quality in market research: - [Leapfrogging the corporate gate keeper](https://savanta.com/us/knowledge-centre/view/leapfrogging-the-corporate-gate-keeper/) - Reliable, high-quality business-to-business (B2B) market research is essential to help an organization make accurate, data-driven decisions. Gathering robust insights is vital. Yet getting access to the right audiences is often tricky; they may be time poor, work in a hybrid arrangement, or have an attentive PA! Why is B2B market research important? Not only does B2BReliable, high-quality business-to-business (B2B) market research is essential to help an organization make accurate, data-driven decisions. Gathering robust insights is vital. Yet getting access to the right audiences is often tricky; they may be time poor, work in a hybrid arrangement, or have an attentive PA! - [How to be a great employer: the importance of acting on employee survey results](https://savanta.com/us/knowledge-centre/view/how-to-be-a-great-employer/) - If you’re undertaking an employee survey, the aim is to unearth invaluable insights to help improve the employee experience. As the market becomes increasingly competitive, understanding survey findings is critical in attracting and retaining top talent. We've conducted research in the past that shockingly found only one in five employees would recommend their company asIf you’re undertaking an employee survey, the aim is to unearth invaluable insights to help improve the employee experience. As the market becomes increasingly competitive, understanding survey findings is critical in attracting and retaining top talent. - [Why are surveys not reliable? Because survey respondents may lie](https://savanta.com/us/knowledge-centre/view/why-are-surveys-not-reliable-because-survey-respondents-may-lie/) - Please stop lying (and we’re not addressing politicians). One of the biggest challenges marketing researchers face is actually getting the truth out of survey respondents. Unfortunately, no one knows the full extent of dishonesty among survey takers. (After all, if you’ve already lied on a survey, what’s stopping you from lying about lying?) As reportedPlease stop lying (and we’re not addressing politicians). One of the biggest challenges marketing researchers face is actually getting the truth out of survey respondents. Unfortunately, no one knows the full extent of dishonesty among survey takers. (After all, if you’ve already lied on a survey, what’s stopping you from lying about lying?) - [10 tips for marketing research reports that get read](https://savanta.com/us/knowledge-centre/view/10-tips-for-marketing-research-reports-that-get-read/) - Our research’s insights reports always receive accolades from our clients. We like to think that they are different – and better – from the average marketing research report. Why? Because we focus on directly answering the project objectives and helping our clients make better business decisions. There are no hard and fast rules for writingOur research’s insights reports always receive accolades from our clients. We like to think that they are different – and better – from the average marketing research report. Why? Because we focus on directly answering the project objectives and helping our clients make better business decisions. There are no hard and fast rules for writing - [Stop using net promoter score! (at least as a stand-alone metric)](https://savanta.com/us/knowledge-centre/view/stop-using-net-promoter-score-at-least-as-a-stand-alone-metric/) - Would you evaluate a student on the basis of just one test score? Or a baseball player on the basis of batting average only? Or, a car based only on gas mileage? In 2006, when Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth, Net Promoter Score, the metric took the business world by storm,Would you evaluate a student on the basis of just one test score? Or a baseball player on the basis of batting average only? Or, a car based only on gas mileage? In 2006, when Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth, Net Promoter Score, the metric took the business world by storm, with Fortune 500 CEOs adopting it in droves. It was heralded as the only measure that your business needs. So, what is it? - [The real impact of disengaged employees](https://savanta.com/us/knowledge-centre/view/the-real-impact-of-disengaged-employees/) - Much has been written about the impact of disengaged employees on your bottom line: lower productivity, lower customer satisfaction, and higher turnover all cause real, measurable losses in profitability. A 2013 Gallup Poll for American Express found that 70% of American workers are disengaged, and an ADP study estimated the real cost of employee disengaged at $2,246 perMuch has been written about the impact of disengaged employees on your bottom line: lower productivity, lower customer satisfaction, and higher turnover all cause real, measurable losses in profitability. A 2013 Gallup Poll for American Express found that 70% of American workers are disengaged, and an ADP study estimated the real cost of employee disengaged at $2,246 per disengaged employee. The total economic impact of employee engagement in the U.S. easily runs into billions of dollars each year, by one estimate over $400B. - [How a discrete choice simulator can be used to launch the right product (part 2)](https://savanta.com/us/knowledge-centre/view/how-a-discrete-choice-simulator-can-be-used-to-launch-the-right-product-part-2/) - Last week, we posted a blog about how Discrete Choice Analysis (DCA) could be used to help design and develop new products more successfully. The final component of the technique is the provision of an Excel-based simulator to demonstrate the impact of different combinations of features and attributes on the forecasted share of market for a newLast week, we posted a blog about how Discrete Choice Analysis (DCA) could be used to help design and develop new products more successfully. The final component of the technique is the provision of an Excel-based simulator to demonstrate the impact of different combinations of features and attributes on the forecasted share of market for a new product. - [How important is market research in political polling?](https://savanta.com/us/knowledge-centre/view/how-important-is-market-research-in-political-polling-2/) - This is a guide for understanding the importance of market research in political polling - [Cloud competition: Identifying Europe-wide user concerns](https://savanta.com/us/knowledge-centre/view/cloud-competition-identifying-europe-wide-user-concerns/) - On the 5th October 2023, the Competition and Markets Authority (CMA) announced it was investigating the supply of public cloud infrastructure services in the UK. The CMA is focusing its investigation on, among others, the software licensing practices of cloud services providers. Competition in the cloud market has also increasingly been gaining attention from otherOn the 5th October 2023, the Competition and Markets Authority (CMA) announced it was investigating the supply of public cloud infrastructure services in the UK. The CMA is focusing its investigation on, among others, the software licensing practices of cloud services providers. - [What can Coachella tell us about the US economy?](https://savanta.com/us/knowledge-centre/view/what-can-coachella-tell-us-about-the-us-economy/) - Coachella holds a special place in the US cultural and economic landscape. Every year, around 500,000 people flee to the Colorado desert to watch the biggest music acts in the world. But our latest research suggests Americans are still holding on tight to their wallets, rather than spending on going out to live events, andCoachella holds a special place in the US cultural and economic landscape. Every year, around 500,000 people flee to the Colorado desert to watch the biggest music acts in the world. - [Octopus Energy: making waves for energy’s big six](https://savanta.com/us/knowledge-centre/view/octopus-energy-making-waves-for-energys-big-six/) - [The soft generation: drinking preference through the ages](https://savanta.com/us/knowledge-centre/view/the-soft-generation-drinking-preference-through-the-ages/) - We recently launched BrandVue’s Most Loved Drinks Brands 2023 – which revealed an interesting set of disparities in drinking preference, attitudes and behaviours across all key demographics, including age, region, and gender. There are some differences in Brand Love by gender - for example, Jack Daniel’s makes it into the Top 10 for men, whileWe recently launched BrandVue’s Most Loved Drinks Brands 2023 – which revealed an interesting set of disparities in drinking preference, attitudes and behaviours across all key demographics, including age, region, and gender. - [Natural History Museum: Dippy returns to the UK’s most loved museum](https://savanta.com/us/knowledge-centre/view/natural-history-museum-dippy-returns-to-the-uks-most-loved-museum/) - [Navigating the echo chamber: Brands, bias, and social moments](https://savanta.com/us/knowledge-centre/view/navigating-the-echo-chamber-brands-bias-and-social-moments/) - [Staying on trend](https://savanta.com/us/knowledge-centre/view/staying-on-trend/) - Staying on top of industry trends is a vital business necessity. The challenge for businesses is not just tracking these shifts, but also interpreting how they intersect with their brand and leveraging this insight for strategic, growth-fueling decision-making. Here at Savanta our recent TrendVue product launch webinar illuminated how attention to trends aids in understanding customerIntroducing TrendVue, our new AI-powered trend monitor and inspiration platform. From global insights to regional developments, it's your one-stop solution for streamlined, personalized trend information. - [Trends: the talk of the town in 2024](https://savanta.com/us/knowledge-centre/view/trends-the-talk-of-the-town-in-2024/) - Overlooking trend analysis? You might be missing a trick. In an ever-evolving world, keeping pace with the latest trends is essential for all businesses, regardless of sector or specialism. The hurdle for businesses is not just tracking these shifts, but also interpreting how they intersect with their brand and leveraging this insight for strategic, growth-fuelingSavanta TrendVue, our groundbreaking AI platform, understands that in the current, dynamic business climate, staying abreast of industry trends is not just beneficial – it’s a matter of survival. Many businesses grapple with the problem of outpacing trends and figuring out their effective application to their brand and strategy – TrendVue is the solution. - [What is oil, gas, & utilities market research for companies?](https://savanta.com/us/knowledge-centre/view/what-is-oil-gas-utilities-market-research-for-companies/) - Market research for oil, gas, and utilities companies involves the analysis of market trends, customer preferences, and the competitive landscape across the industry. It provides invaluable insights into the factors shaping the utilities sector, such as regulatory changes, technological advancements, or sustainability efforts. - [What is fashion and beauty industry market research?](https://savanta.com/us/knowledge-centre/view/what-is-fashion-and-beauty-industry-market-research/) - Fashion and beauty industry market research involves a complete analysis of fast-changing trends, consumer behaviors, and competitive dynamics. This research unearths valuable insights into consumers' preferences, buying habits, and attitudes toward fashion and beauty products. From this, businesses can better understand market size, identify emerging trends, and recognize growth opportunities. - [Facebook’s not getting any younger; neither are its users](https://savanta.com/us/knowledge-centre/view/facebooks-not-getting-any-younger-neither-are-its-users/) - Earlier this month, Facebook celebrated its 20th birthday. We thought we’d reflect on its remarkable journey thus far, as well as its current position in the digital landscape. Two decades on, Facebook has aged gracefully, maintaining its status as one of the most influential and pervasive social media platforms in the world. For Brand Awareness,Facebook’s 20-year legacy is intriguing to unpack, considering their powerful influence and ability to retain relevancy. But, as engagement wanes among Gen Z, how will Facebook adapt for the incoming Generation Alpha? - [Closeness: the key to building loyalty and increasing revenue](https://savanta.com/us/knowledge-centre/view/closeness-the-key-to-building-loyalty-and-increasing-revenue/) - How close is your brand to its customers? In the fiercely competitive landscape of today's business world, companies are constantly searching for the magic formula to retain customers. Customer Experience measurement (CX) provides critical insight so that brands can measure service and product quality - at the right price point – to meet customer needsCustomer Experience (CX) measurement provides crucial insights, allowing brands to gauge the quality of their services and products, satisfying customer needs and expectations. However, while metrics like NPS and Csat are used as performance indicators, there's a need for brands to find additional ways to boost loyalty and increase customer spending. One emerging principle that proves to be a significant factor in driving higher customer spend is Customer Closeness. - [Engaging Gen Z in a digitalized world](https://savanta.com/us/knowledge-centre/view/engaging-gen-z-in-a-digitalised-world/) - Gen Z (born between 1997 and 2012) are a generation with a reputation for being digital-first. Their lives are both consumed and driven by technology - they have never known life without it. So, what incentivizes Gen Z when it comes to selecting financial services providers, is it all about cost and price hacks, orA survey conducted with PIMFA explored Gen Z's financial habits, revealing their digital-first approach and expectations for seamless online experiences. - [What is CPG (Consumer Packaged Goods) research?](https://savanta.com/us/knowledge-centre/view/what-is-cpg-consumer-packaged-goods-research/) - Consumer packaged goods research, or CPG research, comprehensively examines market trends, consumer behaviour, competitive analysis, and product performance within the CPG industry. This provides a holistic view of the consumer-packaged goods market, helping businesses make strategic decisions grounded in robust data. CPG research methodologies help organisations: Understand the target demographic's preferences and buying habits EvaluateConsumer packaged goods research, or CPG research, comprehensively examines market trends, consumer behaviour, competitive analysis, and product performance within the CPG industry. This provides a holistic view of the consumer-packaged goods market, helping businesses make strategic decisions grounded in robust data. - [What is the importance of market research in the food and drink industry?](https://savanta.com/us/knowledge-centre/view/what-is-the-importance-of-market-research-in-the-food-and-drink-industry/) - Food, drink and restaurant market research refers to the gathering, recording, and analysis of data related to the food service industry. It’s important because it provides insights into things like consumer eating habits, food preferences, and dietary trends. You can also delve into specific market segments like fast food, fine dining, or food delivery services,Food, drink and restaurant market research refers to the gathering, recording, and analysis of data related to the food service industry. It’s important because it provides insights into things like consumer eating habits, food preferences, and dietary trends. You can also delve into specific market segments like fast food, fine dining, or food delivery services, as well as product development. - [Jet-set in January: beating the blues](https://savanta.com/us/knowledge-centre/view/jet-set-in-january-beating-the-blues/) - ‘TUI or not TUI?’ That is the question! I have no real idea what annual media plans of major travel companies look like, but January seems to be a month when consumers are receptive to the suggestion of buying a holiday. I had put this down to the ‘Blue Monday effect’ – before I realizedIn January, as travel activity reaches a peak, so does our curiosity behind this surge. Despite reduced advertising, TUI - along with other companies - continue to sustain remarkable passenger numbers. Take off into a world of evolving trends that are reshaping this industry below. - [What is not for profit market research?](https://savanta.com/us/knowledge-centre/view/what-is-not-for-profit-market-research/) - Not-for-profit market research is a specialized discipline within the field of market research. It helps support non-profit organisations, charities, educational institutions, and other similar entities in their pursuit of mission-oriented objectives. It provides essential insights to help them better serve their communities, find the most effective ways to fundraise, illustrate their impact, and raise awareness.Not-for-profit market research is a specialised discipline within the field of market research. It helps support non-profit organisations, charities, educational institutions, and other similar entities in their pursuit of mission-oriented objectives. It provides essential insights to help them better serve their communities, find the most effective ways to fundraise, illustrate their impact, and raise awareness. - [What is market research in the higher education sector?](https://savanta.com/us/knowledge-centre/view/what-is-market-research-in-the-higher-education-sector/) - Market research in the higher education sector is a methodical investigation of influencing factors in the industry, with the aim of providing actionable insights for decision making. This research helps to understand the needs and behaviors of students, faculty, and administrative staff. It also helps educational organizations understand the socio-economic, technological, and legislative trends thatMarket research in the higher education sector is a methodical investigation of influencing factors in the industry, with the aim of providing actionable insights for decision making. This research helps to understand the needs and behaviours of students, faculty, and administrative staff. - [10 takeaways from Kingswood and Wellingborough: does this all-but-rule-out a May election?](https://savanta.com/us/knowledge-centre/view/10-takeaways-from-kingswood-and-wellingborough-does-this-all-but-rule-out-a-may-election-2/) - 10 takeaways from Kingswood & Wellingborough Let’s start, as always, with the results. Labour has gained both Kingswood and Wellingborough for the first time since 2005 and 2001 respectively. The swing to Labour in Kingswood is decent; 16.4%, ranking it somewhere between recent by-election scalps in Wakefield and Mid-Bedfordshire. The swing in Wellingborough, though, isTwo by-election results, two increasingly familiar outcomes – Labour majorities in what were previously considered ‘safe’ Conservative seats. Our Political Research Director, Chris Hopkins, runs through his takeaways - [Connecting the Dots: Aligning CX KPIs with Business Outcomes](https://savanta.com/us/knowledge-centre/view/connecting-the-dots-aligning-cx-kpis-with-business-outcomes/) - [Investment Providers: a deep dive into Brand Love](https://savanta.com/us/knowledge-centre/view/investment-providers-a-deep-dive-into-brand-love/) - We recently launched BrandVue’s Most Loved Financial Services report 2023, and the results reveal a surprising fondness for traditional banks amongst Generation Z. Investment providers: a deep dive into Brand Love It’s only natural for there to be an emotional connection between consumers and a brand that serves to nurture and protect their hard-earned finances.Investment providers play a crucial role in helping individuals manage their savings. With a multitude of options available, consumers often find it challenging to select a provider that aligns with their unique needs and aspirations. - [Unveiling attitudes towards sustainability among US millionaires](https://savanta.com/us/knowledge-centre/view/unveiling-attitudes-towards-sustainability-among-us-millionaires/) - MillionaireVue, Savanta’s omnibus survey for millionaires, has revealed that almost half of millionaires in the US are not engaged with sustainability. This means that companies who are specifically looking to target HNWIs with strategies related to sustainability need to tailor their approach, as the hooks required to engage HNWIs are very different from those thatMillionaireVue reveals varied attitudes among US millionaires towards sustainability, prompting the need for nuanced strategies. In this article, we define these segments and their varying attitudes; and we reveal how brands should adapt their strategies for sustainable engagement. - [The rise of system 2 thinking](https://savanta.com/us/knowledge-centre/view/the-rise-of-system-2-thinking/) - [Navigating the path to a greener future](https://savanta.com/us/knowledge-centre/view/navigating-the-path-to-a-greener-future/) - "The global landscape is changing, and embracing sustainability is not just a choice but a strategic imperative." We're excited to present our brand-new sustainability series report, combining the pinnacle of our industry expertise on sustainability within the financial services landscape. Download today and access all of our insights on the topic! In this report, weA financial services sustainability series report. Download the full free report today and explore how to succeed when it comes to sustainability. - [Brands who hit the Bullseye](https://savanta.com/us/knowledge-centre/view/brands-who-hit-the-bullseye/) - I, along with many others in the UK, have been swept away by the darts this year. The story of Luke Littler, the 16-year-old participating in his first tournament making it all the way to the final – knocking out previous winners along the way – was quite the story. The final was watched byFrom record-breaking viewership to brand association, find out how sponsors like Wickes and Paddy Power undoubtedly benefitted from sponsoring the UK Darts Championship. - [Traditional banks triumph in Gen Z’s Top 10](https://savanta.com/us/knowledge-centre/view/traditional-banks-triumph-in-gen-zs-top-10/) - We recently launched BrandVue’s Most Loved Financial Services report 2023, and the results reveal a surprising fondness for traditional banks amongst Generation Z. Despite Monzo securing a spot in Gen Z’s top 10, more traditional banks are standing their ground… Our digitally native Gen Z (currently aged between 11 and 26) are known for pioneeringIn a world dominated by digital solutions, traditional banking has managed to capture the loyalty and trust of this generation. So, what exactly is it about legacy banks that continue to maintain Gen Z’s unwavering preference over their digital counterparts? - [Examining the unforgettable Christmas ads of 2023](https://savanta.com/us/knowledge-centre/view/examining-the-unforgettable-christmas-ads-of-2023/) - Each year, the John Lewis Christmas advert rustles up so much momentum that its arrival has essentially become a tradition in its own right. Celebrated for heartwarming narratives and imaginative charm, the retail giant has successfully established these creatives as an obligatory feature of the holiday season. This year's release, featuring an animated cactus, hasThe question of whether it is ever too late to embrace one's inner child finds a whimsical answer in Amazon's lively and inspiring 60-second ad - eroding age limits on enjoyment and affirming that "joy is shared". - [What is brand tracking research?](https://savanta.com/us/knowledge-centre/view/what-is-brand-tracking-research/) - Brand tracking research – also known as brand monitoring or brand performance tracking – is a type of market research. Brand tracking provides ongoing insights into how consumers perceive and engage with a brand over time, helping companies measure brand health and guide marketing strategies. What is brand tracking market research? Brand tracking involves systematicallyBrand tracking research – also known as brand monitoring or brand performance tracking – is a type of market research. Brand tracking provides ongoing insights into how consumers perceive and engage with a brand over time, helping companies measure brand health and guide marketing strategies. - [Changing times, changing tastes](https://savanta.com/us/knowledge-centre/view/changing-times-changing-tastes/) - BrandVue’s Most Loved Eating Out Brands in the US is informed by the opinions of more than 72,000 consumers about 158+ eating out brands. We have used their responses to compile a comprehensive league table of the Top 100 eating out brands the US love the most. You can access the full league table, alongside expert analysis from our team by downloading the free report below. - [Embracing Artificial Intelligence](https://savanta.com/us/knowledge-centre/view/embracing-artificial-intelligence/) - The more things change, the more they stay the same? Not anymore. In the research and insights space, understanding and adopting Artificial Intelligence (AI) is not just an advantage, it's a necessity for staying relevant and competitive. We at Savanta are not just spectators; we are drivers of change. We understand that AI isn’t justIn the research and insights space, embracing and utilizing Artificial Intelligence (AI) is not merely advantageous, it has become essential for maintaining relevance and competitiveness. At Savanta, we are dedicated to harnessing the power of AI for our own operations and our clients. As we get ready to unveil our latest AI-powered tools, we invite you to stay tuned and keep an eye on our progress. - [What is the objective of concept testing research?](https://savanta.com/us/knowledge-centre/view/what-is-the-objective-of-concept-testing-research/) - What are the benefits of concept testing? Concept test research plays a vital role in increasing the chances of successful new product or service development and launch. The main benefits of concept test research are to: Assess market potential: one of the main objectives of concept test research is to determine the market potential ofThe objective of concept test research is to assess the potential success and acceptance of new product or service ideas before they are fully developed and launched. Concept test research aims to gather feedback and insights from the target audience to assess the viability and appeal of a concept. This helps to inform decision-making, refine concepts, and minimize the risks associated with new concept development. - [Think a survey platform doesn’t matter? Think again.](https://savanta.com/us/knowledge-centre/view/think-a-survey-platform-doesnt-matter-think-again/) - As researchers, we know that the quality and attentiveness of a respondent, combined with an engaging survey, lead to successfully obtaining quality data. We also tend to dwell on the details of the respondents – who they are and where they come from – but we take the survey platform itself for granted. “It doesn’tOver the years, I've seen some terrible online surveys, which makes completing a survey incredibly hard and uninspiring! Why would you spend your precious time on earth filling in an awkward, clunky online survey when you could be spending your time elsewhere? - [For digital sake](https://savanta.com/us/knowledge-centre/view/for-digital-sake/) - Whether you like it or not, digital in-store has become common and doesn't look like it's going anywhere anytime soon. No longer viewed as particularly different or unique, we are met by multiple digital window displays or in-store digital activations. It has even made its way to supermarkets. However, our experience testing the impact ofDigital in-store is no longer viewed as particularly different or unique. However, our research shows that these often expensive digital displays are frequently ineffective, with limited customer interaction. At Savanta, we've devised key rules for brands considering in-store digital activations, emphasizing the importance of purpose-driven integration. - [The Musk Effect: from Twitter Blue to X](https://savanta.com/us/knowledge-centre/view/the-musk-effect-from-twitter-blue-to-x/) - It has been exactly one year since Elon Musk took the reins as Twitter’s new owner and CEO. The question that arose then and still lingers is whether Musk’s leadership would make or break Twitter. A year later, site traffic is trending downwards, advertising revenue has fallen by half - oh, and ‘Twitter’ no longerOn July 23rd, Musk rebranded Twitter to ‘X’ - and the data speaks for itself. We noted an immediate drop in "Consideration", reflecting the widespread unpopularity of the move. It continued to trend downwards, when Musk announced that the Block feature would be removed. - [Interrogating user experience to improve data quality](https://savanta.com/us/knowledge-centre/view/interrogating-user-experience-to-improve-data-quality/) - Can interrogating the user experience improve the quality of your data? As I suspect is the case with many researchers, I tend to forget that acronyms such as LOI, CPI, CSI, and ROI are not part of most people’s vocabulary. For agencies and clients, there is a possibility of developing questionnaires designed to give usShould we be actively questioning the user experience to maximise impact and quality of data? Gaining insightful data lies in understanding this experience and ensuring complete clarity in the questions asked. - [Get set for 2024: fit growth into your budget](https://savanta.com/us/knowledge-centre/view/get-set-for-2024-fit-growth-into-your-budget/) - Fit better decision-making into your budget In the dynamic world of market research, staying competitive requires innovation and self-evaluation. One of the crucial ways to maintain this edge is to skillfully allocate your budget. As we come to the end of the year, you may have secured last-minute funding or may have leftover resources –Whether you have secured last-minute funding or have resources to spare, prepare to close off the year with a smart investment in valuable research. Make better decision-making a cornerstone of your business’ New Year’s resolutions. - [Reputation and Resolutions: marketing to future millionaires](https://savanta.com/us/knowledge-centre/view/reputation-and-resolutions-marketing-to-future-millionaires/) - "Immediate needs are driving the future wealthy. Investment brands need to be relevant to these needs to get in with them now. Or, take a more aspirational angle to appeal at wealth events." In wealth and investment management, brand managers cannot afford to overlook the future affluent. These are the high-earning individuals in the UKUnlock the potential of the future affluent in wealth and investment management. Discover how BrandVue Wealth provides unparalleled insight into this critical demographic, helping you shape your brand strategy, foster relationships, and secure your position in the comprehensive understanding of the affluent market. - [Tech-driven efficiency vs a human touch in customer experience](https://savanta.com/us/knowledge-centre/view/tech-driven-efficiency-vs-a-human-touch-in-customer-experience/) - According to KPMG last week, customer experience scores are in decline. Most brands across sectors have reported a YOY decrease. Building customer loyalty has never been as tough. Also, last week, I noticed an article in The Grocer about Booths, a supermarket chain in the North of England, who have made the decision to removeCustomer experience scores are on the decline, with many brands reporting a year-over-year decrease. Building customer loyalty has become increasingly challenging with increasing pressure on brands to deliver impactful experiences within economic constraints. While digital transformation has been embraced by most brands, advanced technologies don't always guarantee better customer experience. - [Enhancing the passenger experience: the key to success in the transport industry](https://savanta.com/us/knowledge-centre/view/enhancing-the-passenger-experience-the-key-to-success-in-the-transport-industry/) - There has been a paradigm shift in the industry for passenger transport. Historically, many companies focused on completing journeys, moving a train or a plane from one place to another, whereas now the priority lies in providing a great passenger experience during their journey. Moving forward it is important to understand the context within whichIn the dynamic landscape of passenger transport, customer experience has become the key differentiator. To maximize revenue and leverage government investments, companies must understand the passenger journey and identify touchpoints that significantly impact satisfaction. From journey planning to destination navigation, every interaction plays a pivotal role. - [Business Tracker Europe: Willkommen, Bienvenue!](https://savanta.com/us/knowledge-centre/view/business-tracker-europe-willkommen-bienvenue/) - We are excited to announce the launch of our highly anticipated Business Tracker in France and Germany. Each quarter, we survey 500* business owners and decision-makers across small, medium, and large enterprises, providing real-time insights into the challenges and current affairs they face. To mark the tracker’s European inauguration, we wanted to share some ofSavanta’s Business Tracker is now available in France and Germany, equipped with real-time insights into the challenges faced by business owners and decision-makers across Europe. - [Our strong, stable relationship with Mexican food](https://savanta.com/us/knowledge-centre/view/our-strong-stable-relationship-with-mexican-food/) - [The UK’s Most Loved Financial Services Brands 2023](https://savanta.com/us/knowledge-centre/view/the-uks-most-loved-financial-services-brands-2023/) - Brand Love is a powerful emotional connection between a brand and a consumer and plays a pivotal role in propelling a brand towards success. In 2023, we celebrate the fourth year of BrandVue's Most Loved Financial Services Brands report - and our year-on-year research shows that the concept of Brand Love is as true forThis year's No. 1 brand seamlessly finds its way into consumers' daily lives, often in an unnoticeable way. The subconscious top-of-mind presence that results from this undeniably contributes to its continued success. But is this a consequence of the ubiquitous nature of payment platforms or is there a deeper, more intrinsic factor at play? - [Sustainability Segmentation: how marketers can turn good intentions into green buying behaviors](https://savanta.com/us/knowledge-centre/view/sustainability-segmentation-how-marketers-can-turn-good-intentions-into-green-buying-behaviors/) - Our latest report helps brands overcome the many roadblocks to a sustainable future - through the power of audience insight. As the impacts of climate change grow more extreme, we all know the imperative for sustainable behaviors to be adopted across society, particularly when it comes to consumer choices. - [What is Attitudes & Usage research?](https://savanta.com/us/knowledge-centre/view/what-is-attitudes-usage-research/) - Guide to learning all about what Attitudes & Usage research is, understanding it, and the metrics and measurements involved in Attitudes & Usage research. - [How can UX research help organizations?](https://savanta.com/us/knowledge-centre/view/how-can-ux-research-help-organizations/) - Great guide on how UX research improves the design and development of products and services - [Why is NPS important to a company?](https://savanta.com/us/knowledge-centre/view/why-is-nps-important-to-a-company/) - Net Promoter Score – or NPS – is based on one simple question asking customers what the likelihood is (on a scale of 0 to 10) that they would recommend a company, product or service to a colleague or friend. Where 0 is “not at all likely” and 10 is “extremely likely” to recommend. APositive word-of-mouth has a big impact on a business. At its heart, a high net promoter score is about the customer experience (or CX). People are much more likely to recommend a company if an experience has been positive. A poor review can have a big effect on a company’s reputation and sales. While a positive recommendation is a good indication of loyalty and the potential for referrals. - [Why is it important to measure advertising effectiveness?](https://savanta.com/us/knowledge-centre/view/why-is-it-important-to-measure-advertising-effectiveness/) - Advertising can be an expensive part of the marketing mix, so it’s vital to measure the effectiveness of each campaign. This ensures organizations receive a good return on investment (ROI) on their advertising spend. Measurement of advertising effectiveness provides vital insights to inform future advertising budget spend and allows brands to understand the strengths andAdvertising can be an expensive part of the marketing mix, so it’s vital to measure the effectiveness of each campaign. This ensures organizations receive a good return on investment (ROI) on their advertising spend. Measurement of advertising effectiveness provides vital insights to inform future advertising budget spend and allows brands to understand the strengths and weaknesses of any campaign. - [Why is price research important?](https://savanta.com/us/knowledge-centre/view/why-is-price-research-important/) - Research into pricing is important because it uncovers the optimal price points to maximise sales and profitability. Getting pricing right is vital when it comes to business success. Understanding price sensitivity enables organizations to price products or services at a level that’s acceptable to customers. Why do organizations need to conduct pricing research? Setting the wrongResearch into pricing is important because it uncovers the optimal price points to maximise sales and profitability. Getting pricing right is vital when it comes to business success. Understanding price sensitivity enables organizations to price products or services at a level that’s acceptable to customers. - [What is luxury market research?](https://savanta.com/us/knowledge-centre/view/what-is-luxury-market-research/) - Learn what Luxury Market Research is, what’s involved and how best to understand Luxury Consumers, with our in-depth Guide. - [What is the main purpose of data collection?](https://savanta.com/us/knowledge-centre/view/what-is-the-main-purpose-of-data-collection/) - Learn about purposes of Data Collection in Research, including what is it, keys to success, different types of data, and its importance for Market Research. - [What is message testing research?](https://savanta.com/us/knowledge-centre/view/what-is-message-testing-research/) - A guide to understanding what Message Testing Research is, what are the goals of it, what are the methods and why it’s important to Market Research. - [What is market segmentation & why does it matter?](https://savanta.com/us/knowledge-centre/view/what-is-market-segmentation-why-does-it-matter/) - A comprehensive guide to Market Segmentation, how you can segment a market, & the Benefits and Importance of Audience Targeting. - [How do you measure the success of social media campaigns?](https://savanta.com/us/knowledge-centre/view/how-do-you-measure-the-success-of-social-media-campaigns/) - Great guide on how to measure success of social media campaigns, how to improve advertising performance & other relevant metrics. - [What is customer experience research?](https://savanta.com/us/knowledge-centre/view/what-is-customer-experience-research/) - Guide to learning all about what customer experience research is, understanding it, and the metrics and measurements involved in CX research. - [What is comms testing research?](https://savanta.com/us/knowledge-centre/view/what-is-comms-testing-research/) - A guide to understanding what Message Testing Research is, what are the goals of it, what are the methods and why it’s important to Market Research. What is message testing research? - [Signed, sealed, delivered: it’s all yours](https://savanta.com/us/knowledge-centre/view/signed-sealed-delivered-its-all-yours/) - Just Eat has held onto its title as the UK’s Most Loved food delivery brand in 2023 – but its rivals are catching up! We recently launched BrandVue's Most Loved Eating Out Brands 2023 in the UK. If you'd like to know what the USA are getting stuck into, we surveyed 72,000 American consumers, andDid somebody say Just Eat? Recent tie-ups with Katy Perry and Snoop Dogg have made for highly engaging TV spots; with Millennials and Gen Z driving the demand for food delivery services, Just Eat was wise to tailor its recent Katy Perry ad for TikTok. - [Sustainability is a gendered issue, and brands should be taking note](https://savanta.com/us/knowledge-centre/view/sustainability-is-a-gendered-issue-and-brands-should-be-taking-note-2/) - Women are disproportionately affected by environmental issues globally, according to a report from global climate charity, Friends of the Earth. The study highlights that women are more severely affected by natural disasters exacerbated by the climate crisis, with those living in poverty especially vulnerable. In relation to this reported disparity, Savanta’s research shows that womenSustainability is not something which sits in isolation, it's closely tied up with other pressing issues such as poverty and inequality. Understanding the different segments that make up your current (and potential) customer base is an essential part of your brand’s sustainability strategy, but are you considering the link between sustainability and gender? - [10 things to consider when conducting sustainability-related research](https://savanta.com/us/knowledge-centre/view/10-things-to-consider-when-conducting-sustainability-related-research/) - Brands are under more scrutiny when it comes to sustainability. But taking the 'right' action is not simple. Research could be your make-or-break moment. - [Developing successful B2B Brand Tracking Programs](https://savanta.com/us/knowledge-centre/view/developing-successful-b2b-brand-tracking-programmes/) - We don’t just track brands, we help build them To cultivate a successful brand is a lot of hard work. At Savanta, we understand the many careful decisions being made to optimize market positioning and what it takes to differentiate from the competition and capture the attention of audiences in a landscape where brand interactionsDiscover how our brand tracking research can enable you to take your business objectives to the next level. - [Netflix: a year in review for the UK’s most loved media brand](https://savanta.com/us/knowledge-centre/view/netflix-a-year-in-review-for-the-uks-most-loved-media-brand/) - Our latest brand tracking study of over 45,000 consumers reveals Netflix is, yet again, the No. 1 Most Loved Media Brand of 2023. Having practically invented video streaming in 2007, Netflix dominated the market for many years and, as a result, was in the position to command premium pricing. But with other household names suchOur latest study of over 45,000 consumers reveals Netflix is, yet again, the No. 1 Most Loved Media Brand of 2023. - [One in three young males have a positive view of Andrew Tate](https://savanta.com/us/knowledge-centre/view/1-in-3-have-a-positive-view-of-andrew-tate/) - Using Savanta’s Youth Omnibus, a monthly tracker of 16-25 year olds, we asked Gen Z their opinions of Andrew Tate and his views. - [Downturns in Brand Love for BBC brands](https://savanta.com/us/knowledge-centre/view/downturns-in-brand-love-for-bbc-brands/) - All of the BBC-owned brands are seeing a downturn in Brand Love this year, according to our latest study of 45,000 consumers using data from BrandVue Media. The BBC brand has long been a household name, ingrained in British culture and - to many - is the epitome of British media and broadcasting. More recently,The BBC brand has long been a household name, ingrained in British culture and - to many - is the epitome of British media and broadcasting. More recently, however, the brand has come under wide scrutiny for issues relating to impartiality and lack of objectivity. So how has the BBC fared in light of the news? - [The UK’s Most Loved Brands 2023](https://savanta.com/us/knowledge-centre/view/the-uks-most-loved-brands-2023/) - No matter what’s happening in the world, our favourite brands are there for us when we need them. We use them to bring us closer to friends or family, pass the time, complete tasks quickly and so much more. They give us a boost when we’re down – and when we’re in a great place,For the third year running, we have canvassed more than 200,000 UK adults, asking them about over 2,500 brands. The results have been used to collate a full list of the top 100 brands consumers love, with rankings across age, gender, and region. - [Amazon: putting UX at the heart of shopping](https://savanta.com/us/knowledge-centre/view/amazon-putting-ux-at-the-heart-of-shopping/) - We recently launched BrandVue’s Most Loved Brands 2023, a report that recognises and celebrates the brands that have forged the most emotional, and meaningful connections with consumers across the UK. For the third consecutive year, we have drawn on the responses of more than 200,000 consumers to compile a list of the Top 100 MostFor the third consecutive year, we have drawn on the responses of more than 200,000 consumers to compile a list of the Top 100 Most Loved Brands of 2023 – and who do you think came out on top? - [Never too early for Christmas!](https://savanta.com/us/knowledge-centre/view/never-too-early-for-christmas/) - Did you know that 8% of UK consumers started their Christmas shopping in the January sales? In our team, Christmas is almost always on our mind, as we move from reporting on the success of Christmas campaigns in January to thinking about letters to Santa in March or testing Christmas menus in August. So itIt’s never too early to think about Christmas! But for marketers, understanding when the tipping point occurs is critical to a successful in-season campaign. - [Communications testing – optimizing cut through](https://savanta.com/us/knowledge-centre/view/communications-testing-optimising-cut-through/) - Do fintech brands and pizza chains have the same marketing and communications challenge? They just might. Think about it. How do customers sort through everything they see around themselves to make important decisions? They have dozens of media channels intersecting with their daily lives and, within this context, people can make thousands of decisions every day.Consumers have dozens of media channels intersecting with their daily lives and, within this context, people make thousands of decisions every day. Some studies say several thousand but suffice to say the number and frequency is big. How do consumers sort through everything we see around themselves to make important decisions? - [Corporate reputation: have banks recovered the sins of their past?](https://savanta.com/us/knowledge-centre/view/corporate-reputation-have-banks-recovered-the-sins-of-their-past/) - Our MarketVue Business Banking tool reveals perceptions around corporate reputation within the sector. Have consumer opinions changed and how do they measure up - [What are the UK’s most loved FMCG brands of 2023?](https://savanta.com/us/knowledge-centre/view/what-are-the-uks-most-loved-fmcg-brands-of-2023/) - The power of love We are pleased to release our latest iteration of BrandVue’s Most Loved FMCG Brands – the annual report that recognises and celebrates the brands that have succeeded in creating emotional connections with UK consumers. Within the report we reveal a comprehensive list of the UK’s Top 100 Most Loved FMCG Brands,We asked 65,000 consumers for their opinions on more than 150 FMCG brands. - [Fueling intersectionality in brand marketing](https://savanta.com/us/knowledge-centre/view/fueling-intersectionality-in-brand-marketing/) - Intersectionality recognizes various factors like age, race, gender, sexual orientation, ethnicity, ability, socioeconomic status, shape individuals' identities. - [Emotion and differentiation: FMCG’s lifelines in a tricky economy](https://savanta.com/us/knowledge-centre/view/emotion-and-differentiation-fmcgs-lifelines-in-a-tricky-economy/) - It should come as no surprise that this year’s performance rankings reflect the sticky state of the UK’s economy, and the strained household budgets that come with it. But some brands have proved to be more resilient than others; year-on-year analysis reveals the top 10 brands largely remain unchanged – so how have they managedBrands that adapt to changing demands will be the most poised to thrive in challenging times. Forging meaningful, emotional connections with consumers can help differentiate brands most effectively. - [Quick service restaurants: love in a hurry](https://savanta.com/us/knowledge-centre/view/quick-service-eating-out-love-in-a-hurry/) - We recently launched our annual report, BrandVue’s Most Loved Eating Out Brands, in both the UK and USA, which delve into the key emerging trends that are shaping the industry in each market. This year’s data underscores Britons’ continued fondness for Quick Service Restaurant brands. *** They say you shouldn’t rush to find love, butAs other brands embrace the convenience offered by Quick Service, it’ll be intriguing to see if QSR chains continue to sit at the head of our league table in 2024. - [Brands in the metaverse: sizing up the opportunity](https://savanta.com/us/knowledge-centre/view/brands-in-the-metaverse-sizing-up-the-opportunity/) - Metaverse: we've all heard of it, but what does it mean? The metaverse is best defined as an interactive and fully immersive virtual world. A shared space created by the convergence of physical and virtual reality - from learning and playing, to working and communicating. The bottom line: your clients are going to need toOur latest study of more than 7,000 consumers across the US, UK, and Europe, reveals intriguing insights around the current level of understanding and awareness of the metaverse. - [From tokenism to true inclusion: The evolving role of brands in society](https://savanta.com/us/knowledge-centre/view/from-tokenism-to-true-inclusion-the-evolving-role-of-brands-in-society/) - Brands have an important role to play in facilitating a shift in cultural norms to embrace all identities – they are able to create a space for dialogue where all identities feel welcome, accepted, and represented. - [Navigating complex challenges: how Savanta supports charities](https://savanta.com/us/knowledge-centre/view/navigating-complex-challenges-how-savanta-supports-charities/) - In today's rapidly changing world, charities face an array of complex challenges. From the growing demand for their services to shrinking resources and maintaining strong stakeholder relationships, navigating through these obstacles requires innovation and adaptability. At Savanta, we have a proven track record of helping charities overcome these hurdles with bespoke research solutions. In thisIn today's complex world, charities face challenges in meeting growing demand, resource constraints, and maintaining stakeholder relationships. At Savanta, we have a proven track record of helping charities overcome these obstacles. With our bespoke research solutions, charities can maximize impact, value for money, and brand perception. Download our offer summary below. - [Nurturing progress: employment, equality, and DE&I initiatives in the workplace](https://savanta.com/us/knowledge-centre/view/nurturing-progress-employment-equality-and-dei-initiatives-in-the-workplace/) - In today’s rapidly evolving world, Diversity, Equity, and Inclusion initiatives have gained paramount importance within the workplace. Having strong DE&I initiatives in place is integral to not only shaping the success of businesses but also the fabric of our society. - [Leadership one-to-ones: catching up with Vin DeRobertis](https://savanta.com/us/knowledge-centre/view/leadership-one-to-ones-catching-up-with-vin-derobertis/) - About the series I have always been interested in the stories of individuals. An avid reader of biographies, listener of Ted Talks, and scourer of Wikipedia pages, I love learning about how people have gotten to where they are and what it is that makes them tick. In this blog series I speak with Savanta’sVin DeRobertis, CEO of the Americas at Savanta, played a pivotal role in establishing the company in the Americas, Vin now oversees its operations and is responsible for driving growth and scaling the organization. Dedicated to fostering a culture of autonomy and innovation, Vin encourages colleagues of all levels to take part in shaping the company’s direction. - [Your guide to quality samples with niche audiences](https://savanta.com/us/knowledge-centre/view/your-guide-to-quality-samples-with-niche-audiences/) - In the fast-paced world of business, understanding your target audience is the key to success. Here's why you need to pay attention to quality samples with niche audiences: Real people, real insights: we know you want authentic opinions, not fake ones. Quality samples mean we connect you with real people from your target market, sharingWe have the expertise of engaging with niche audience such as HNWIs. Our Luxury & Wealth team have more than 20 years of speaking to wealthy audiences, bringing experience and know-how that will get you in front of the right audience at the right time. - [Deconstructing disparity: the persistent shadow of the gender pay gap in the modern workplace](https://savanta.com/us/knowledge-centre/view/deconstructing-disparity-the-persistent-shadow-of-the-gender-pay-gap-in-the-modern-workplace/) - A significant proportion of Americans continue to grapple with the enduring disparity, which influences not only their financial stability but also their career development, job satisfaction, and overall professional experience. 72% of Americans have personally experienced or observed a gender pay gap at their current company, underscoring the work not just relating to economic imbalance but also deeper societal issues related to gender perceptions and biases. - [Clearing the air: How Americans are responding to air quality shifts](https://savanta.com/us/knowledge-centre/view/clearing-the-air-how-americans-are-responding-to-air-quality-shifts/) - [Rugby World Cup: the dark horse of 2023?](https://savanta.com/us/knowledge-centre/view/rugby-world-cup-the-dark-horse-of-2023/) - 2023 has already been a busy summer for sports fans, with highlights around an incredible Ashes series for both men’s and women’s cricket, a very wet Wimbledon tennis and an inspiring women’s World Cup football finals. Given such a busy season, it's quite understandable that the Rugby World Cup 2023 might have slipped your mindAmidst such a busy sporting season, it's quite understandable that the Rugby World Cup 2023 might have slipped under the radar of consumer brands. While many brands have been relatively quiet about the tournament so far, we believe there are still plenty of opportunities to be seized. Savanta compiled three key principles for brands looking to drive sales and make a lasting impact using marketing opportunities presented by global big sporting events. - [Under the knife: Cosmetic crazes and the future we're 'face'-ing](https://savanta.com/us/knowledge-centre/view/under-the-knife-cosmetic-surgery/) - 65% of Americans who have had plastic surgery said that social media influences today’s beauty standards, increasing insecurity and lowering self-esteem. Find out more - [Keeping top of mind as an aspirational brand](https://savanta.com/us/knowledge-centre/view/keeping-front-of-mind-as-an-aspirational-brand/) - As we look towards the future, Gen Z and Gen Alpha are poised to become the dominant force in the luxury industry by 2030. With their combined purchasing power estimated to account for a third of the market, the stakes are high. To secure your brand's success, it's crucial to be at the forefront ofGen Z and Gen Alpha are destined to become the dominant force in the luxury industry by 2030. While most of them might not be spending on the big-ticket items just yet, they are already diving into the world of entry-level luxury, indulging in branded beauty products that capture their attention. With their purchasing power on the rise, luxury brands must be already at the forefront of these new generations' minds. - [The shift in the world of online dating](https://savanta.com/us/knowledge-centre/view/the-shift-in-the-world-of-online-dating/) - The rise of technology has its perks, one of them being the easy and accessible online platform we all know as dating apps. - [Threads… sew far sew good?](https://savanta.com/us/knowledge-centre/view/threads-sew-far-sew-good/) - At the beginning of July, Mark Zuckerberg, the CEO of Meta, announced the introduction of Threads, Instagram’s new text app. And what a splash it made, soaring to 100 million users within the first week – an impressive feat even by ChatGPT's standards! Even Zuckerberg was taken aback by this explosive start and promised toIn the coming months, the real test will be to see if the initial enthusiasm translates into sustained use. Crucially, the type of users flocking to the app will be a key determinant, as it's not just about the features, but also about the crowd. As our BrandVue data shows, different platforms cater to different audiences. - [Navigating the spectrum of diversity, equity, & inclusion in media & advertising](https://savanta.com/us/knowledge-centre/view/navigating-the-spectrum-of-diversity-equity-inclusion-in-media-advertising-2/) - For 81% of individuals, media is a steadfast companion that weaves through their lives daily. - [Why do we do brand tracking?](https://savanta.com/us/knowledge-centre/view/why-do-we-do-brand-tracking/) - The purpose of brand tracking is to track a brand’s performance against key metrics. This information is based on insights gathered from key audiences through research. It helps organisations understand their customers and make better decisions about their brand. What is brand tracking? Brand tracking is a way of understanding the relationships people have withThe purpose of brand tracking is to track a brand’s performance against key metrics. This information is based on insights gathered from key audiences through research. It helps organisations understand their customers and make better decisions about their brand. - [What is thought leadership research?](https://savanta.com/us/knowledge-centre/view/what-is-thought-leadership-research/) - Thought leadership research ensures that content (whether it is written, audio, video or visual) is effective in delivering fresh ideas, new thinking, advice, and solutions that add value for the target audience. It helps to identify key themes that will enable a brand or organisation to become – or continue to be – a trustedThought leadership research ensures that content (whether it is written, audio, video or visual) is effective in delivering fresh ideas, new thinking, advice, and solutions that add value for the target audience. It helps to identify key themes that will enable a brand or organization to become – or continue to be – a trusted source or go-to expert. - [The drive behind the donation](https://savanta.com/us/knowledge-centre/view/the-drive-behind-the-donation-3/) - The top 5 charitable causes American respondents are most likely to support are animal welfare (43%), poverty alleviation and food security (38%), health and medical research (35%), education and youth development (33%), and disaster relief and humanitarian aid (33%). - [The future of … the conflicted traveler](https://savanta.com/us/knowledge-centre/view/the-future-of-the-conflicted-traveler/) - In this post-pandemic world, Gen Z is eager to get back to travelling while facing a dilemma between their love for travel versus their environmental ethics. - [Savoring bites: how is the cost of living crisis impacting restaurants?](https://savanta.com/us/knowledge-centre/view/savouring-bites-how-is-the-cost-of-living-crisis-impacting-restaurants/) - With such high prices it’s no surprise that we are seeing customers cutting back on eating out, with our own Grocery Eye data indicating that 60% of customers have cut back their spending on eating out. However, this price impact is not affecting all restaurant brands in the same way. Using BrandVue data we areAs inflation rates continue to rise, the last six months has been particularly tough for restaurants, who are suffering even higher levels than the general economy. - [Beyond binary: the power of nuance in understanding consumers](https://savanta.com/us/knowledge-centre/view/beyond-binary-the-power-of-nuance-in-understanding-consumers/) - In a world of binary thinking, Savanta recognizes the power of nuance in understanding consumers. Audiences resist being boxed into labels, blending contradictory views into their self-expression. Brands must appreciate consumer complexity. - [How is AI changing the travel industry and customer experience](https://savanta.com/us/knowledge-centre/view/how-is-ai-changing-the-travel-industry-and-customer-experience/) - We explore how the travel and transport industry has successful incorporated AI to improve the customer experience and how it's been received by consumers - [Savanta Life: catching up with Caroline Hawkings](https://savanta.com/us/knowledge-centre/view/leadership-one-to-ones-catching-up-with-caroline-hawkings/) - Interview with Caroline Hawkings, CEO of Savanta UK. Through a mixture of design and good timing, her accidental entry into the research industry has led to a remarkable journey to the top. - [From stocks to crypto: Unraveling generational investment trends and theories](https://savanta.com/us/knowledge-centre/view/from-stocks-to-crypto-unraveling-generation-investment-trends-and-theories/) - [What are the common characteristics of the most loved drinks brands?](https://savanta.com/us/knowledge-centre/view/what-are-the-common-characteristics-of-the-most-loved-drinks-brands/) - Following our recent launch of BrandVue’s Most Loved Drinks Brands 2023, it has been interesting observing the differences in drinking behaviours and attitudes across demographics – but in this article, we explore what the most loved brands have in common. This year, four key characteristics stand out. High penetration The brands shoppers buy are theFollowing our recent launch of BrandVue’s Most Loved Drinks Brands 2023, it has been interesting observing the differences in drinking behaviours and attitudes across demographics – but in this article, we explore what the most loved brands have in common. - [Do the new FCA regulations of today help or hinder the BNPL schemes of the future?](https://savanta.com/us/knowledge-centre/view/do-the-new-fca-regulations-of-today-help-or-hinder-the-bnpl-schemes-of-the-future/) - Buy Now Pay Later (BNPL) payments is steadily increasing, but with stricter regulations imposed by the FCA, how does this impact consumer attitudes? - [UK High Net Worth confidence continues to slowly improve](https://savanta.com/us/knowledge-centre/view/uk-high-net-worth-confidence-continues-to-slowly-improve/) - The latest data from MillionaireVue, our omnibus of high-net-worth individuals, reveals UK millionaires’ confidence continues to steadily increase despite the current economic climate, reaching its highest level since 2020 – a further, though slight, improvement on last quarter. The wealthy’s confidence in the global economy has grown for the fifth consecutive quarter. However, confidence inUK high-net-worth (HNWs) gradually become more accustomed to the markets and the economic situation. How does this differ to the US? And will it remain this way? - [When to use product claims in advertising](https://savanta.com/us/knowledge-centre/view/product-claims-advertising/) - [Understanding and targeting future wealth: A crucial step in wealth management](https://savanta.com/us/knowledge-centre/view/understanding-and-targeting-the-future-wealthy-a-crucial-step-in-wealth-management/) - In the wealth management industry, the marketing landscape has evolved significantly, adopting more sophisticated strategies like digital targeting and data-driven predictions to engage potential clients effectively. This evolution has led to a key focus on targeting and understanding the needs of individuals entering the realm of wealth. For wealth management companies, it's essential to recognizeIf your referral journey fully optimised? It's crucial to create an aspirational and well-regarded brand that is recognised by those on the path to wealth as well as the wealthy. By doing so, you can enhance the referral process and attract a wider audience. We can show you how. - [Summer holidays are on the Horizon: UK consumers brace for the impact of the cost-of-living crisis!](https://savanta.com/us/knowledge-centre/view/summer-holidays-are-on-the-horizon-consumers-brace-for-the-impact-of-the-cost-of-living-crisis/) - Cost of living crisis and travelling abroad The days of cheap flights appear to be over. Summer is well and truly upon us, but will holidays abroad be something that we have to cut back on this year? The cost-of-living crisis continues to have a great impact on our daily lives. With such financial strainsThe days of cheap flights appear to be over. Summer is well and truly upon us, but will holidays abroad be something that we have to cut back on this year? - [MCA Industry Report 2023](https://savanta.com/us/knowledge-centre/view/mca-membership-survey-2023/) - Each, year the Management Consultancies Association (MCA) collects data from its member firms on the consulting sector in the UK. Savanta are proud to have once again supported the MCA with its yearly Industry Report to collect and analyse key member firm data to produce a comprehensive assessment of the performance of the consulting sectorSavanta are proud to have once again supported the MCA with its yearly Industry Report to collect and analyse key member firm data to produce a comprehensive assessment of the performance of the consulting sector in the UK. - [Raising our glasses to the UK’s beloved drinks brands](https://savanta.com/us/knowledge-centre/view/raising-our-glasses-to-the-uks-beloved-drinks-brands/) - Amongst a wealth of valuable insight and analysis, our latest report provides a comprehensive ranking of the top 100 brands the UK love the most. The results reveal a promising landscape for the beverage industry, with a number of drinks brands thriving in this year’s league table. So, here’s to the UK’s favourite drinks brands,Amongst a wealth of valuable insight and analysis, our latest report provides a comprehensive ranking of the top 100 brands the UK love the most. The results reveal a promising landscape for the beverage industry, with a number of drinks brands thriving in this year’s league table. So, here’s to the UK’s favourite drinks brands, as we take a look at some of the biggest risers in this year’s Top 100 league table. - [The Irresistible 'Clean' Appeal: Unveiling the sustainable secrets making beauty customers say 'Yes!'](https://savanta.com/us/knowledge-centre/view/the-irresistible-clean-appeal-unveiling-the-sustainable-secrets-making-beauty-customers-say-yes/) - [The enduring bonds of loyalty: Dedication to the small business](https://savanta.com/us/knowledge-centre/view/the-enduring-bonds-of-loyalty-unveiling-dedication-to-the-small-business/) - 59% of Americans actively participate in loyalty programs offered by small businesses, with high-income earners emerging as the top participants (78%) - [Developing successful B2B customer satisfaction & loyalty programs](https://savanta.com/us/knowledge-centre/view/developing-successful-b2b-customer-satisfaction-loyalty-programs/) - [Subscription Economy: Business Barometer report](https://savanta.com/us/knowledge-centre/view/subscription-economy-business-barometer-report/) - Subscription Economy: Business Barometer Report Savanta recently partnered with Minna Technologies and FT Strategies to launch the inaugural report, Subscription Economy: Business Barometer. We carried out an extensive quantitative research study, surveying over 100 decision-makers from enterprise subscription businesses in the US and UK. Our respondents, including Board members, C-Suite executives, managing directors, and owners,Savanta recently partnered with Minna Technologies and FT Strategies to launch the inaugural report, Subscription Economy: Business Barometer. - [The UK’s Most Loved Drinks Brands 2023](https://savanta.com/us/knowledge-centre/view/the-uks-most-loved-drinks-brands-2023/) - For the fourth year running, we've canvassed 96,000 UK consumers and asked their opinions on more than 350 drinks brands. The findings have been consolidated into a comprehensive ranking of the top 100 drinks brands the UK loves the most. The report will also reveal the top performing brands in each category, including: Beer CiderFor the fourth year running, we've canvassed 96,000 UK consumers and asked their opinions on more than 350 drinks brands. - [Are employees on-board with sustainable travel?](https://savanta.com/us/knowledge-centre/view/are-employees-on-board-with-sustainable-travel/) - As the climate crisis heats up, many decision-makers are shifting their focus towards making more sustainable choices for businesses and their employees. Savanta's UK omnibus explores employee attitudes toward 'Journey Days', a new initiative combining paid time-off with a sustainable rationale. - [Powering change: what do experts think of the European Green Deal?](https://savanta.com/us/knowledge-centre/view/powering-change-what-do-experts-think-of-the-european-green-deal/) - Deciding how to adapt to the challenge of climate change is one of the great political challenges of the 21st century. A reliance on fossil fuels and other unsustainable methods forms the basis of modern living, and breaking free from these practices demands that we change multiple aspects of our economic and social lives. TheSince its introduction back in 2019, the European Green Deal has undergone continuous legislative scrutiny. We have sought the opinions of over 600 experts on environmental and sustainability policy to shed light on the current state of the Green Deal, and the factors that could drive future progress. - [Support for nuclear energy in UK highest amongst Baby Boomers and Conservatives](https://savanta.com/us/knowledge-centre/view/support-for-nuclear-energy-highest-amongst-baby-boomers-and-conservatives-2/) - Support for nuclear energy is on the rise in the UK, according to recent polling. Utilising Savanta’s Eco Segmentation study, we reveal the groups across society driving this shift in public opinion. - [Thirsty for growth](https://savanta.com/us/knowledge-centre/view/thirsty-for-growth/) - [The water bill predicament](https://savanta.com/us/knowledge-centre/view/the-water-bill-predicament/) - Olly Worsfold, Director of Savanta’s Energy and Utilities Practice, takes a look at the latest findings from Ofwat’s Cost of Living research. - [An apple a week](https://savanta.com/us/knowledge-centre/view/an-apple-a-week/) - Surveying 2,000 UK shoppers, Savanta’s latest Grocery Eye report explores the impact of the cost-of-living crisis on meal choices and how priorities are shifting. - [Navigating the turbulent railways and the impact on UK businesses](https://savanta.com/us/knowledge-centre/view/navigating-the-turbulent-railways-of-2023-and-the-impact-on-uk-businesses/) - [How could the EU’s AI Act impact European companies?](https://savanta.com/us/knowledge-centre/view/how-could-the-eus-ai-act-impact-european-companies/) - The European Parliament has passed the Artificial Intelligence Act on 14th June 2023. The AI Act represents a set of regulations which aim to control the use of AI across the EU and promote safe, ethical usage of these systems. DIGITALEUROPE is an organisation representing the digital technology industry across Europe, with members including majorWhether it is policy and communication development, testing and evaluation, or stakeholder research projects, Savanta is committed to providing insights and recommendations that will make an impact. Without research, there is no evidence to advocate for change. - [The resurgence of the written word](https://savanta.com/us/knowledge-centre/view/the-resurgence-of-the-written-word/) - Our latest study of over 45,000 consumers reveals a glimmer of hope for the print industry, as this year’s results show a surprising increase in Brand Love for a number of magazine brands. This year consumers have welcomed four new magazine brands into Savanta’s Top 100 Most Loved Media Brands League Table. 82nd Marie ClaireBrandVue's Most Loved Media Brands 2023 - [Dawn of the Influencer](https://savanta.com/us/knowledge-centre/view/dawn-of-the-influencer/) - [Understanding the perfect stay: Airbnb vs. Hotel](https://savanta.com/us/knowledge-centre/view/understanding-the-perfect-stay-airbnb-vs-hotel-2/) - [Savanta Life: Secrets to success with Dr. Nick Baker](https://savanta.com/us/knowledge-centre/view/leadership-one-to-ones-catching-up-with-dr-nick-baker/) - A leader who wears many hats, Nick is one of Savanta’s resident problem solvers. Nick excels at helping our clients drive predictive performance improvement and clear commercial performance gains through the application of commercially focused research. - [Remote work: Enhancing collaboration, productivity, and learning](https://savanta.com/us/knowledge-centre/view/remote-work-enhancing-collaboration-productivity-and-learning/) - [The power of the human touch: Why customer service needs empathy and connection](https://savanta.com/us/knowledge-centre/view/the-power-of-the-human-touch-why-customer-service-needs-empathy-and-connection/) - [Exploring the intricate relationship between foreign affairs and the United States Dollar](https://savanta.com/us/knowledge-centre/view/beyond-borders-exploring-the-intricate-relationship-between-foreign-affairs-and-the-united-states/) - As countries abandon the US dollar, more and more countries will likely turn to these alternative currencies for trade. Savanta explores people's beliefs, perceptions, and thoughts. - [What is UX research?](https://savanta.com/us/knowledge-centre/view/what-is-ux-research/) - UX research is a process of understanding the behavior, needs, and expectations of end users through collecting and analyzing data about users and their interactions with brands, products and services. There are several methods of UX research, including surveys, interviews, usability testing, and analytics. Each method provides valuable insights into user behavior and preferences. InsightsUX research is essential for businesses that want to create user-focused products and services. Understanding users' needs, behaviours, and preferences helps businesses make informed decisions about product design and development while saving businesses time and money in the long run by identifying usability issues early on. - [Optimizing the path to purchase in Beauty and Fashion](https://savanta.com/us/knowledge-centre/view/optimising-the-path-to-purchase-in-beauty-and-fashion/) - The way people shop for beauty is changing and refocusing online. Yet, some elements of the shopping experience are more difficult to translate online in those categories. What can manufacturers and retailers do to maximize their omnichannel touchpoints? - [Behavioral economics: enhance your research](https://savanta.com/us/knowledge-centre/view/high-definition-data-how-behavioural-economics-can-enhance-your-research/) - [The power of ‘self-awareness’ in communications](https://savanta.com/us/knowledge-centre/view/the-power-of-self-awareness-in-communications/) - Savanta’s Qualitative Practice Group is made up of a hive mind of brand and sector experts, with specialisms including FMCG, wealth, finance, transport and services, media, and strategic and behavioural. This year we are launching Consumer Unwrapped – a webinar series designed to uncover and explore the emerging consumer trends we’ve been observing in ourThis year we are launching Consumer Unwrapped – a webinar series designed to uncover and explore the emerging consumer trends we’ve been observing in our various fields. - [Scaling up vs Scaling out](https://savanta.com/us/knowledge-centre/view/scaling-up-vs-scaling-out/) - The research world has been talking about doing things “at scale” for several years now, ever since the agile model first took the world by storm about a decade ago. However, most of the time, people are talking about scaling UP, not scaling OUT. - [Despite the ongoing cost of living crisis, business confidence increases significantly](https://savanta.com/us/knowledge-centre/view/uk-business-confidence-increases-in-the-face-of-the-living-crisis/) - [Medium and large companies expecting boom from the Coronation bank holiday](https://savanta.com/us/knowledge-centre/view/medium-and-large-companies-expecting-boon-from-the-coronation-bank-holiday/) - During and following the bank holiday weekend, Savanta’s UK Business Tracker explored the opinions of 336 decision-makers in UK businesses to get an immediate read on the anticipated impact of the Coronation on companies. Expectations for revenue and sales Most small businesses (less than 250 employees) were not expecting the Coronation bank holiday weekend toSpring 2023 saw the Coronation of King Charles III, and with it came a bank holiday for the public to celebrate! But how do businesses feel about the impact (if any) that this long weekend had on their organisations, and what (if anything) have they been doing to take advantage of the occasion? - [Digital vs in-person banking: what do Northern Irish businesses prefer for lending products?](https://savanta.com/us/knowledge-centre/view/digital-vs-in-person-banking/) - [The future for “Green” financial products](https://savanta.com/us/knowledge-centre/view/the-future-for-green-financial-products/) - The financial sector has also been stepping up, improving social responsibility and sustainability practices in recent years. Yet many consumers remain unaware of the benefits of green financial products, and few take action to choose sustainable options. Savanta has used data from three of its latest consumer trackers to better understand sentiment on this issue. - [The ups and downs of consumer confidence in Europe](https://savanta.com/us/knowledge-centre/view/the-ups-and-downs-of-consumer-confidence-in-europe/) - [The importance of mental health charities in times of crisis](https://savanta.com/us/knowledge-centre/view/the-importance-of-mental-health-charities-in-times-of-crisis/) - How has support for mental health charities shifted in recent years and what must non-profits do to foster brand love? We draw upon data from the previous quarter to reveal the extent that crises have impacted sufferers of mental health conditions, and how it has shaped the public’s willingness (and ability) to provide support to charities within this sector. - [The fine line between aspiration and relatability](https://savanta.com/us/knowledge-centre/view/the-fine-line-between-aspiration-and-relatability/) - [ChatGPT: unleashing efficiency or concern?](https://savanta.com/us/knowledge-centre/view/chatgpt-unleashing-efficiency-or-concern/) - [The state of the UK economy: what inflation means for businesses](https://savanta.com/us/knowledge-centre/view/the-state-of-the-uk-economy-what-inflation-means-for-businesses/) - [From cash flow to crisis](https://savanta.com/us/knowledge-centre/view/from-cash-flow-to-crisis/) - For 10 years, Savanta has conducted a Quarterly Economic Survey (QES) of London Businesses for the London Chamber of Commerce and Industry (LCCI), referred to as the Capital 500. This research helps formulate their policy positions and offers London businesses the unique opportunity to shape LCCI’s campaign priorities. Below, we dive into our latest findings. - [Generations feeling the squeeze on energy prices](https://savanta.com/us/knowledge-centre/view/generations-feeling-the-squeeze-on-energy-prices/) - [The Great Disruptors: how GB News became Savanta’s most loved news brand](https://savanta.com/us/knowledge-centre/view/the-great-disruptors-how-gb-news-became-savantas-most-loved-news-brand/) - This week’s launch of BrandVue’s Most Loved Media Brands report had received more attention than ever, thanks to a mention by GB News that seems to have caused quite the stir. With that being the case, we feel it would be remiss of us not to explore the story in a little more detail –According to data from BrandVue Media, Savanta's daily brand tracking tool, GB News is the nation's most loved news brand – are there lessons for brands to learn from this or is it the a consequence of capturing a niche? - [Less than 1 in 5 European consumers understand what the Metaverse is](https://savanta.com/us/knowledge-centre/view/less-than-1-in-5-european-consumers-understand-what-the-metaverse-is/) - [Rents soar, comfort plummets: London tenants’ battle for warmth](https://savanta.com/us/knowledge-centre/view/rents-soar-comfort-plummets-london-tenants-battle-for-warmth/) - [Who is the UK’s Most Loved Media Brand?](https://savanta.com/us/knowledge-centre/view/who-is-the-uks-most-loved-media-brand-2/) - [The power of social media in B2B marketing](https://savanta.com/us/knowledge-centre/view/the-power-of-social-media-in-b2b-marketing/) - In our March 2023 edition of the Business Tracker (based on 1,009 UK businesses), we explored how businesses are using social media to their advantage, and the gains that businesses are making while using these platforms to connect with their key audiences. 65% of UK businesses agree that they risk falling behind their competitors ifWe all know that in a more connected world the way in which we interact with brands, or, more to the point, how brands gain our attention is changing. - [3 key charity trends for the year ahead](https://savanta.com/us/knowledge-centre/view/3-key-charity-trends-for-the-year-ahead/) - We recently launched BrandVue’s Most Loved Charity Brands 2023 – a report based on the opinions of more than 60,000 UK consumers on 120+ charities. Each year the report shines a light on the charities that are capturing the hearts of UK supporters. We take a closer look at three trends expected to emerge inWe recently launched BrandVue’s Most Loved Charity Brands 2023 – a report based on the opinions of more than 60,000 UK consumers on 120+ charities. - [Nordic consumers care less about sustainability than the European average](https://savanta.com/us/knowledge-centre/view/nordic-consumers-care-less-about-sustainability-than-the-european-average/) - [How sustainability is reshaping the luxury industry](https://savanta.com/us/knowledge-centre/view/how-sustainability-is-reshaping-the-luxury-industry/) - The luxury sector is showing no signs of slowing and building sustainable practices into your business model will help you achieve long-term growth. - [Who’s up, who’s down, and why does it matter?](https://savanta.com/us/knowledge-centre/view/whos-up-whos-down-and-why-does-it-matter/) - We recently launched BrandVue’s Most Loved Charity Brands 2023 report, providing insight into which charities UK supporters have the closest emotional connection with. Drawing on findings from the report, we've a analysed year-on-year changes in Brand Love for UK charities and the findings have shown some noteworthy shifts. Once again, Macmillan Cancer Support, Cancer Research UKBrandVue’s Most Loved Charity Brands 2023 Our latest BrandVue Charities report is a recognition and celebration of the most emotively connected charities in 2023. - [3 in 5 say sustainability messaging in advertising influences brand choice](https://savanta.com/us/knowledge-centre/view/3-in-5-say-sustainability-messaging-in-advertising-influences-brand-choice/) - [Hitting the suite spot in the luxury travel market](https://savanta.com/us/knowledge-centre/view/hitting-the-suite-spot-in-the-luxury-travel-market/) - Luxury travel is not new. But with the market valued at $1,328.1bn we think it’s worth ensuring your brand is at the epicenter of this growth. - [Ogres to angels – banks have a chance to shine](https://savanta.com/us/knowledge-centre/view/ogres-to-angels-banks-have-a-chance-to-shine/) - The cost-of-living crisis bites in everyday life According to the Office for National Statistics, 93% of adults in Great Britain reported an increase in their cost of living in March 2023. And whilst the Office for Budget Responsibility is predicting inflation to fall throughout 2023, many are predicting the cost of living to crisis to remainThere remains much cynicism about the banking sector but there is an opportunity (based around support) for banks to help repair customer trust shortfall. - [Where will the push for progress come from?](https://savanta.com/us/knowledge-centre/view/where-will-the-push-for-progress-come-from/) - We used our Business Tracker to survey 1,009 UK businesses (592 companies with up to £1m turnover and 403 £1m+) in March 2023 to get an updated view. Despite lots of noise, familiarity with ESG is relatively low So, whilst article after article is being written about ESG, familiarity amongst businesses is still limited. SomeThis time last year we gained business opinions on Environmental, Social and Corporate Governance (ESG) issues and topics - whilst concern was high and many planned to take action, to develop policies, to borrow for ESG projects and/or invest ethically, only a minority actually had a sustainability policy. A year on, and a tough year at that, what’s the story now? - [How to make sure your store windows live up to their investment](https://savanta.com/us/knowledge-centre/view/how-to-make-sure-your-store-windows-live-up-to-their-investment/) - If eyes are the window to the soul, then window displays represent the soul of your brand. Getting it right will attract new customers and increase footfall. - [The new economic reality: How passive income is helping individuals weather the storm](https://savanta.com/us/knowledge-centre/view/the-new-economic-reality-how-passive-income-is-helping-individuals-weather-the-storm/) - [Macmillan, Cancer Research UK, and Dogs Trust are UK’s most loved charities](https://savanta.com/us/knowledge-centre/view/macmillan-cancer-research-uk-and-dogs-trust-are-uks-most-loved-charities/) - [The ‘reel’ deal: vegan seafood is the newest food trend for 2023](https://savanta.com/us/knowledge-centre/view/the-reel-deal-vegan-seafood-is-the-newest-food-trend-for-2023/) - [Online Payment Fraud – who’s at risk and who cares?](https://savanta.com/us/knowledge-centre/view/online-payment-fraud-whos-at-risk-and-who-cares/) - Concern over online payment security is ever-increasing with the rise of e-commerce and digital transactions. The security of online transactions is crucial for consumers who are sharing sensitive information across multiple platforms on a frequent basis. - [Updating customer segmentation in the transport industry](https://savanta.com/us/knowledge-centre/view/updating-customer-segmentation-in-the-transport-industry/) - [The great moderation? Not for cocktails](https://savanta.com/us/knowledge-centre/view/the-great-moderation-not-for-cocktails/) - [How to include wealthy audiences in your brand health studies](https://savanta.com/us/knowledge-centre/view/how-to-include-wealthy-audiences-in-your-brand-health-studies/) - Whether you’re established or want to premiumize your brand proposition, it’s essential to understand funnel, positioning and emotional connection with HNWIs - [Has Financial Services got the digital UX factor?](https://savanta.com/us/knowledge-centre/view/has-financial-services-got-the-digital-ux-factor/) - [The future of cryptocurrencies: boom or bust?](https://savanta.com/us/knowledge-centre/view/the-future-of-cryptocurrencies-boom-or-bust/) - [From hashtags to holidays: How Gen Z is using social media to drive sustainable travel](https://savanta.com/us/knowledge-centre/view/from-hashtags-to-holidays-how-gen-z-is-using-social-media-to-drive-sustainable-travel/) - [A natural partnership: why Gen Z’s love of organic will drive sector growth](https://savanta.com/us/knowledge-centre/view/a-natural-partnership-why-gen-zs-love-of-organic-will-drive-sector-growth/) - Why are Gen Z drawn to organic products? Does the word ‘organic’ conjure images of millennial hipsters and #almondmom? Perhaps to some surprise, Gen Z are partial to organic products too. According to Savanta’s Gen Z insight tracker (State of the Youth Nation), nearly a quarter (22%) of 16-24s say that they prefer to buyIn the UK alone, the organic food and drinks market achieved 1.6% growth last year, rising to a value of £3.1 bn (according to The Grocer), whilst the global market share is forecasted to reach $497.3bn USD by 2030. With no signs of slowing, our research indicates that young consumers will be the driving force behind this steady demand. - [Is staying in still the new going out?](https://savanta.com/us/knowledge-centre/view/is-staying-in-still-the-new-going-out/) - [What does the future of retail hold?](https://savanta.com/us/knowledge-centre/view/what-does-the-future-of-retail-hold/) - The cost-of-living crisis has had a material impact on the retail landscape in the past 12 months and, as we have seen, the discounters have been the main beneficiaries. Both the Office for Budget Responsibility (OBR) and the Bank of England predict inflation to stay high throughout 2023, easing to 3.8% in the fourth quarter.BrandVue's Most Loved Retail Brands 2023 - [Shifting perceptions: The future of standardized testing in education and beyond](https://savanta.com/us/knowledge-centre/view/shifting-perceptions-the-future-of-standardized-testing-in-education-and-beyond/) - 43% of millennial respondents believe that the weight of the SAT and ACT will shift to what high school the student attended. - [6 tips to refine your qualitative research questions](https://savanta.com/us/knowledge-centre/view/6-tips-to-refine-your-qualitative-research-questions/) - [Well versed: how could the Metaverse impact research?](https://savanta.com/us/knowledge-centre/view/well-versed-how-could-the-metaverse-impact-research/) - [How European consumers expect to spend their money in the coming months](https://savanta.com/us/knowledge-centre/view/how-european-consumers-expect-to-spend-their-money-in-the-coming-months/) - [The love story between market research and user research](https://savanta.com/us/knowledge-centre/view/the-love-story-between-market-research-and-user-research/) - [Price vs. value: how are retailers faring in the crisis?](https://savanta.com/us/knowledge-centre/view/price-vs-value-how-are-retailers-faring-in-the-crisis/) - [Electric vehicles are transcending consumer values](https://savanta.com/us/knowledge-centre/view/electric-vehicles-are-transcending-consumer-values/) - A third (30%) of individuals use petrol/diesel cars every day in the United States, with carbon emissions being the least important consideration when making purchasing decisions. - [Powering your home: A look at consumers' sustainable energy choices](https://savanta.com/us/knowledge-centre/view/powering-your-home-a-look-at-consumers-sustainable-energy-choices/) - As crises become more and more immediate, sustainability is the culprit that gets pushed to the back of the agenda more and more frequently. With war, economic challenges, and the ever-changing landscapes of industry sectors, behavioral shifts have become a constant. But ultimately, the world’s many problems pale compared to the existential threat that climate - [Back to the Future: Brands banking on nostalgia](https://savanta.com/us/knowledge-centre/view/back-to-the-future-brands-banking-on-nostalgia/) - 81% of American respondents respect a brand that engages with its audience fan base. In today's ever-changing landscape, companies must constantly reassess their branding efforts to remain competitive and relevant in a populated market - [Mindfully mapping my career: why market research is the right path for me](https://savanta.com/us/knowledge-centre/view/mindfully-mapping-my-career-why-market-research-is-the-right-path-for-me/) - If you ask someone in market research why they decided to work in the industry, the majority will tell you that they didn’t. Instead, you will probably hear something along the lines of “I just fell into it really, completely by accident.” While that is the case for most, it wasn’t for me. I actuallyIf you ask someone in market research why they decided to work in the industry, the majority will tell you that they didn’t. I am coming up to a year of working in the research world now, and I would say that any expectations I had have been met, and even succeeded. - [New MLB rules a home run with fans](https://savanta.com/us/knowledge-centre/view/new-mlb-rules-a-home-run-with-fans-2/) - Limits on time might be the best thing to help new audiences reach the MLB. - [Researchers must take steps to understand the Metaverse](https://savanta.com/us/knowledge-centre/view/researchers-must-take-steps-to-understand-the-metaverse/) - [The power of creative: Five golden rules to design TV advertising that drives profitability](https://savanta.com/us/knowledge-centre/view/the-power-of-creative-five-golden-rules-to-design-tv-advertising-that-drives-profitability-2/) - [Who’s in the run for the Christmas crown this festive ad season?](https://savanta.com/us/knowledge-centre/view/whos-in-the-run-for-the-christmas-crown-this-festive-ad-season/) - [Savanta reveals the Top 100 Most Loved Financial Services Brands](https://savanta.com/us/knowledge-centre/view/savanta-reveals-the-top-100-most-loved-financial-services-brands/) - [The rise of plant-based eating](https://savanta.com/us/knowledge-centre/view/the-rise-of-plant-based-eating/) - [A wealth of changes](https://savanta.com/us/knowledge-centre/view/a-wealth-of-changes/) - Is Britain’s new PM the right person to deal with the cost-of-living crisis? - [GB: A turbulent Q4 in both political and economic arenas](https://savanta.com/us/knowledge-centre/view/a-turbulent-q4-in-both-political-and-economic-arenas/) - [Cost crisis looms](https://savanta.com/us/knowledge-centre/view/cost-crisis-looms/) - [Shifting values: 6 ways to remain sustainable amidst inflation](https://savanta.com/us/knowledge-centre/view/shifting-values-6-ways-to-remain-sustainable-amidst-inflation/) - Many are predicting that consumers will sacrifice sustainability as the cost-of-living crisis continues. Our data suggests otherwise. - [8 key characteristics of meaningful and successful segmentation](https://savanta.com/us/knowledge-centre/view/8-key-characteristics-of-meaningful-and-successful-segmentation/) - How well do you know your different consumer segments? Do you really understand who they are today? What drives their behaviour, attitudes, and preferences? What makes them tick? - [Ending the stigma around Freshers Week](https://savanta.com/us/knowledge-centre/view/ending-the-stigma-around-freshers-week/) - Many years ago, you may have associated Freshers Week with partying, drinking and not doing a whole lot of learning. Fast forward to 2022 and the experience is quite different from this. - [(Not) drunk in love: Gen Z’s move away from alcohol](https://savanta.com/us/knowledge-centre/view/not-drunk-in-love-gen-zs-move-away-from-alcohol-2/) - [ChatGPT: here to help or steal your job?](https://savanta.com/us/knowledge-centre/view/chatgpt-here-to-help-or-steal-your-job/) - [Why HNWIs buy pre-owned luxury items](https://savanta.com/us/knowledge-centre/view/why-hnwis-buy-pre-owned-luxury-items/) - [Market-changing insights reveal a change in electric vehicle (EV) customers](https://savanta.com/us/knowledge-centre/view/market-changing-insights-reveal-a-change-in-electric-vehicle-ev-customers/) - [Puppy power](https://savanta.com/us/knowledge-centre/view/puppy-power/) - [Doing our part at Savanta to tackle the crisis](https://savanta.com/us/knowledge-centre/view/doing-our-part-at-savanta-to-tackle-the-crisis/) - [Brand Love and guilty pleasures: comfort food in a crisis](https://savanta.com/us/knowledge-centre/view/brand-love-and-guilty-pleasures-comfort-food-in-a-crisis/) - [Eating out while staying in: why we love delivery apps](https://savanta.com/us/knowledge-centre/view/eating-out-while-staying-in-why-we-love-delivery-apps/) - [Will Elon Musk make or break Twitter?](https://savanta.com/us/knowledge-centre/view/will-elon-musk-make-or-break-twitter/) - [Brand Musk: is all news really good news?](https://savanta.com/us/knowledge-centre/view/brand-musk-is-all-news-really-good-news/) - [Budweiser's World Cup sponsorship: a sobering reality, or a stroke of serendipity?](https://savanta.com/us/knowledge-centre/view/well-this-is-awkward/) - [Has McDonald’s raised eyebrows with its latest campaign?](https://savanta.com/us/knowledge-centre/view/has-mcdonalds-raised-eyebrows-with-its-latest-campaign/) - [Quick 5-step checklist for multi-market studies](https://savanta.com/us/knowledge-centre/view/quick-5-step-checklist-for-multi-market-studies/) - When running international projects, it can be tempting to use the same recruitment criteria and discussion guide that was used in the home market. It might even work with a few bumps. Will you get the same quality insights, however? Probably not. - [3 key things that put the X in experience](https://savanta.com/us/knowledge-centre/view/3-key-things-that-put-the-x-in-experience/) - [8 questions to turn data into insights](https://savanta.com/us/knowledge-centre/view/8-questions-to-turn-data-into-insights/) - [3 Tools for an Impactful Research Presentation](https://savanta.com/us/knowledge-centre/view/3-tools-for-an-impactful-research-presentation/) - [What can we learn from the UK’s most loved financial services brands?](https://savanta.com/us/knowledge-centre/view/what-can-we-learn-from-the-uks-most-loved-financial-services-brands/) - [How HNWIs use social media to engage with luxury brands](https://savanta.com/us/knowledge-centre/view/how-hnwis-use-social-media-to-engage-with-luxury-brands/) - Around 80% of UK millionaires are open to getting information about luxury categories on social media. That’s one of several interesting findings from Savanta’s MillionaireVue this past quarter. But what social platforms - and which online figures are HNWIs following? - [One for you and (n)one for me](https://savanta.com/us/knowledge-centre/view/one-for-you-and-none-for-me/) - [Making sense of complex data](https://savanta.com/us/knowledge-centre/view/making-sense-of-complex-data-2/) - Within research, it’s easy to get overwhelmed and intimidated by new terminology, which can often feel like jargon. There are several buzzwords being thrown around these days: Data Science, Big Data, Machine Learning, to name a few. But what do they all really mean? - [Buy now, worry later: who are consumers turning to in times of need?](https://savanta.com/us/knowledge-centre/view/buy-now-worry-later-who-are-consumers-turning-to-in-times-of-need/) - [Consumer Duty Regulation](https://savanta.com/us/knowledge-centre/view/consumer-duty-regulation/) - [PGA vs. LIV: Audiences pick who wins the battle between a sports mogul and a fierce newcomer](https://savanta.com/us/knowledge-centre/view/pga-vs-liv-audiences-pick-who-wins-the-battle-between-a-sports-mogul-and-a-fierce-newcomer/) - The emergence of the Saudi-backed enterprise, or 'start-up' as LIV executives like to put it, has been going toe-to-toe with the well-established PGA Tour. LIV has been shown to cause substantial schisms in the world of professional golf, draining talent from the pool of PGA and DP World Tours alike. - [Are Americans falling in love with soccer?](https://savanta.com/us/knowledge-centre/view/are-americans-falling-in-love-with-soccer/) - Savanta surveyed 1100 Americans and found that 61% believe watching Team USA made them feel more connected to the game of soccer. - [Super Bowl 57: Gambling predictions and off-field storylines](https://savanta.com/us/knowledge-centre/view/super-bowl-57-gambling-predictions-and-off-field-storylines/) - #post_content58% of Americans think the Eagles will beat the Chiefs on Sunday. - [Premier Inn: true love is knowing what you’re getting](https://savanta.com/us/knowledge-centre/view/premier-inn-true-love-is-knowing-what-youre-getting/) - [No end in sight for struggling businesses](https://savanta.com/us/knowledge-centre/view/no-end-in-sight-for-struggling-businesses/) - Trust in the Government’s ability to deal with the crisis has declined, with many businesses wanting to see a change in leadership. - [The cost-of-loving eating out](https://savanta.com/us/knowledge-centre/view/the-cost-of-loving-eating-out/) - [Burgers and beyond: how strong is America’s love for beef?](https://savanta.com/us/knowledge-centre/view/burgers-and-beyond-how-strong-is-americas-love-for-beef/) - McDonald’s has replaced In-N-Out Burger as America’s most loved burger brand. What other brands are fighting for their position in this year's Most Loved Eating Out BrandVue list? - [Tasty chicken and strong customer service: the perfect match](https://savanta.com/us/knowledge-centre/view/tasty-chicken-and-strong-customer-service-the-perfect-match/) - One of the biggest shakeups in our Top 20 this year involves a rise and fall for two chicken brands - KFC vs. Popeyes. - [A desserts and drinks love affair](https://savanta.com/us/knowledge-centre/view/a-desserts-and-drinks-love-affair/) - With brand love though, there’s never room for complacency. Franchises can fall spectacularly by failing to nurture relationships with their customers. Our latest Most Loved Eating-out Brand report will prove just that. - [America’s Most Loved Eating Out Brands 2022: who is winning the hearts of American diners?](https://savanta.com/us/knowledge-centre/view/americas-most-loved-eating-out-brands-2022-who-is-winning-the-hearts-of-american-diners/) - [An investigation of Halloween shopping habits](https://savanta.com/us/knowledge-centre/view/an-investigation-of-halloween-shopping-habits/) - [The Takedown of Twitter](https://savanta.com/us/knowledge-centre/view/the-takedown-of-twitter/) - [Saving money or saving the planet: Gen Z’s new struggle](https://savanta.com/us/knowledge-centre/view/saving-money-or-saving-the-planet-gen-zs-new-struggle-2/) - Gen Z has for long been in the driver’s seat when it comes to the sustainability revolution, but with the cost-of-living crisis, those who are the more willing to act and change the future of the planet are now also the ones who can least afford it. - [Looking to big business to turn the environmental corner](https://savanta.com/us/knowledge-centre/view/looking-to-big-business-to-turn-the-environmental-corner/) - #post_content82% of Americans think that private companies in the US should have responsibility to help fight it. - [Consumers identify industry trends they expect to see this year](https://savanta.com/us/knowledge-centre/view/consumers-try-to-identify-industry-trends-theyll-be-seeing-this-year/) - Businesses have always tried to keep their finger on the ever-changing landscape pulse, consciously examining future projections and strategically maneuvering into the new age. - [UK High Net Worth confidence grows through 2022](https://savanta.com/us/knowledge-centre/view/uk-high-net-worth-confidence-grows-through-2022/) - Market recoveries fuel HNW confidence suggesting a positive start to 2023 for wealth managers and luxury brands. - [Beyond price tags: European consumers prioritise social action in purchasing decisions](https://savanta.com/us/knowledge-centre/view/beyond-price-tags-european-consumers-prioritise-social-action-in-purchasing-decisions/) - [The secrets of success: how to win over Gen Z](https://savanta.com/us/knowledge-centre/view/the-secrets-of-success-how-to-win-over-gen-z/) - Who stood out in 2022 All press is good press, right? This may have been relevant 10+ years ago, but the consumers of today - and tomorrow – buy from companies they trust, and who standout for the right reasons. Last year, many leading brands missed the mark when it came to standing out andWhat brands won the attention of Gen Z last year? In this article we zone-in on the companies, viral trends and missteps that caught the attention of young people in 2022...And, we provide access to our exclusive new video, which uncovers the secrets to winning over young audiences, revealing what they're looking for from companies. - [Sustainable grocery and food: better for your wallet and the planet](https://savanta.com/us/knowledge-centre/view/sustainable-grocery-and-food-better-for-your-wallet-and-the-planet/) - [High volume, low quality clothing sales: a thing of the past?](https://savanta.com/us/knowledge-centre/view/high-volume-low-quality-clothing-a-thing-of-the-past/) - Sustainability Segmentation: Now our research reveals that the vast majority (77%) prefer to wear clothes for a long time and avoid buying new ones. - [Why are B2B audiences so important?](https://savanta.com/us/knowledge-centre/view/why-are-b2b-audiences-so-important-2/) - [Plane sailing: have airlines recovered from a difficult 2022?](https://savanta.com/us/knowledge-centre/view/plane-sailing-have-airlines-recovered-from-a-difficult-2022/) - [ChatGPT: How are consumers using it, and what issues do they face?](https://savanta.com/us/knowledge-centre/view/chatgpt-how-are-consumers-using-it-and-what-issues-do-they-face/) - Savanta reveals more than half (51%) of respondents who utilized ChatGPT have done so for curiosity and exploration of new technology. - [Leveraging co-creation in global research](https://savanta.com/us/knowledge-centre/view/leveraging-co-creation-in-global-research/) - There are several online tools well-equipped to facilitate remote co-creation sessions, for example, Miro, Mural or Figma. One watch-out to bear in mind is that everyone has limitations. Most of your co-creation participants won’t be users or designers, so sessions should be crafted that provoke creativity, play and fun while also tapping into peoples’ existingEver had a company-wide brainstorming session - just sharing ideas out loud without thinking about right or wrong? Plain brain sparks, in their rawest form, are often what inspire someone to think about the ‘right thing.’ Brainstorm sessions tend to be the hotbeds of innovation - from designers to coders, account managers to receptionists, everyone has an equal voice at the table. Who’s missing? The audience you’re creating for. - [Three ways Savanta is producing insight to power a more sustainable future](https://savanta.com/us/knowledge-centre/view/three-ways-savanta-is-producing-insight-to-power-a-more-sustainable-future-2/) - [Reframing narratives on race](https://savanta.com/us/knowledge-centre/view/reframing-narratives-on-race/) - [The cost of living: How have people changed their choices related to sustainability?](https://savanta.com/us/knowledge-centre/view/the-cost-of-living-how-have-people-changed-their-choices-related-to-sustainability/) - Our latest Sustainability Segmentation 2022 report reveals that a third of Americans forgo sustainable purchases due to their shrinking spending power. - [Battling for donations in a dog-eat-dog climate](https://savanta.com/us/knowledge-centre/view/battling-for-donations-in-a-dog-eat-dog-climate/) - [Rebranding: a BrandVue perspective](https://savanta.com/us/knowledge-centre/view/rebranding-a-brandvue-perspective/) - [5 qualities data must possess to be powerful](https://savanta.com/us/knowledge-centre/view/5-qualities-data-must-possess-to-be-powerful/) - [Get answers from under 30s with Savanta’s youth panel](https://savanta.com/us/knowledge-centre/view/get-answers-from-under-30s-with-savantas-youth-panel/) - [Businesses tighten their grip as winter fast approaches](https://savanta.com/us/knowledge-centre/view/businesses-tighten-their-grip-as-winter-fast-approaches/) - Business expenditure, investment in innovation/improvements, customer demand and employee well-being are a few affected areas, as the cost-of-living crisis and inflation rates continue to cause havoc. - [Eating out Brand Love in the US and UK: 5 differences](https://savanta.com/us/knowledge-centre/view/eating-out-brand-love-in-the-uk-and-us-5-differences/) - [How to consult with local residents and businesses?](https://savanta.com/us/knowledge-centre/view/how-to-consult-with-local-residents-and-businesses/) - [The value of universities to UK society](https://savanta.com/us/knowledge-centre/view/the-value-of-universities-to-uk-society/) - [Grab-and-growth: post-pandemic success for grab-and-go sector](https://savanta.com/us/knowledge-centre/view/grab-and-growth-post-pandemic-success-for-grab-and-go-sector/) - [5 Essential Tips for International Project Management Success](https://savanta.com/us/knowledge-centre/view/5-essential-tips-for-international-project-management-success/) - Project management is not the same job across sectors and it’s certainly not the same job across cultures. Each country (and company) operates differently and in order for projects to run smoothly, there are important aspects to keep in mind while working across borders. - [New research shows no signs of improvements for HE students](https://savanta.com/us/knowledge-centre/view/new-research-shows-no-signs-of-improvements-for-he-students/) - Anxiety levels in HE students remain high according to YouthSight's (now part of Savanta) research conducted for the Student Academic Experience Survey. - [Good grief](https://savanta.com/us/knowledge-centre/view/good-grief/) - [Gen Z gaming trends brands need to know](https://savanta.com/us/knowledge-centre/view/gen-z-gaming-trends-brands-need-to-know/) - The insane popularity for games such as Fortnite (and more recently 'Among Us') is largely contributed to by teens and twenty-somethings. These types of social games allow young people to talk to friends and connect with like-minded people, which was a big bonus during the pandemic when we couldn't meet in person. Our State of theDid you know...26% of 16-24-year olds identify themselves as 'gamers' - this has increased by 3% from two years ago. - [How do your prospective students use social media to make their university choices?](https://savanta.com/us/knowledge-centre/view/how-do-your-prospective-students-use-social-media-to-make-their-university-choices/) - Social media is a small but powerful decision-making factor for prospective students. In this month’s snippet, we’ll reveal how social media influences university choices and what prospective undergraduate and postgraduate students are looking for on your social media channel. Facebook: as important as your open day for postgraduates? We asked prospective postgraduate students which sourcesOn clearing day last year, Staffordshire University made the unusual choice of offering last-minute places via Snapchat. Sheffield Hallam made offers on Facebook Messenger, and Southampton Solent encouraged admissions staff to use emojis when connecting with prospective students. This is a novel use of social media, and it points to a new future for HEIs. - [Three key trends holding Gen Z back from travelling abroad](https://savanta.com/us/knowledge-centre/view/three-key-trends-holding-gen-z-back-from-travelling-abroad/) - We know that young people love to travel. According to our trend data from our Gen Z insight tracker - State of the Youth Nation - almost one in four 16-24s put travelling at the top of their bucket list! And in our latest Next Gen Poll it was revealed that 44% of Gen Z were eitherOver half of Gen Z are eager to go on holiday abroad this year, but only one in five have actually booked. What's holding Gen Z back? - [The UK’s Most Loved Eating Out Brands 2022](https://savanta.com/us/knowledge-centre/view/the-uks-most-loved-eating-out-brands-2022/) - [Getting the most out of global research](https://savanta.com/us/knowledge-centre/view/getting-the-most-out-of-global-research/) - [Television’s biggest night: Did lack of drama make for disappointed viewers?](https://savanta.com/us/knowledge-centre/view/televisions-biggest-night-did-lack-of-drama-make-for-disappointed-viewers/) - [3 screeners you should never use again](https://savanta.com/us/knowledge-centre/view/3-screeners-you-should-never-use-again/) - [Young, wild and alcohol-free: Gen Z attitudes to alcohol](https://savanta.com/us/knowledge-centre/view/young-wild-and-alcohol-free-gen-z-attitudes-to-alcohol/) - [What are Apple users looking for in the next wave of products?](https://savanta.com/us/knowledge-centre/view/what-are-apple-users-looking-for-in-the-next-wave-of-products/) - [Same day validation to back your pitches](https://savanta.com/us/knowledge-centre/view/same-day-validation-to-back-your-pitches/) - Need to validate your ideas in a matter of hours to make sure you’ve built a winning proposal? We have a 4-step process to set you up for success. - [How research makes creative storytelling more powerful](https://savanta.com/us/knowledge-centre/view/how-research-makes-creative-storytelling-more-powerful/) - Whether budgets are high or low, here are 5 sanity-check questions to answer before rolling out a marketing campaign. - [Announced energy bill hike causing uncertainty before wintertime](https://savanta.com/us/knowledge-centre/view/announced-energy-bill-hike-causing-uncertainty-before-wintertime/) - Today’s announcement from Ofgem on the average household energy bill rising to £3,549 a year from October, has left many families worried up and down the country. - [Just how much do parents affect uni choice?](https://savanta.com/us/knowledge-centre/view/just-how-much-do-parents-affect-uni-choice/) - YouthSight (now Savanta) asked members of our 140,000-strong youth research panel to share thoughts on the parents’ role in university choice in this 90 second SnapMe video: Alarming number of students unable to repay loan A report from the IFS recently brought the spotlight back onto the student loan with an alarming fact: 75% ofHow do young people work with their parents when choosing where to study? Do parents collaborate or impose? Are there consistent and predictable ‘styles’ of involvement out there? - [Business Confidence Index for NI decreases significantly this quarter](https://savanta.com/us/knowledge-centre/view/business-confidence-index-for-ni-decreases-significantly-this-quarter/) - Savanta's MarketVue Business Confidence Index for NI decreased significantly this quarter, from 45 in Q1 2022 to 40 in Q2 2022. - [Robust market research, on a budget](https://savanta.com/us/knowledge-centre/view/robust-market-research-on-a-budget/) - When widespread inflation makes for turbulent times, market research insights are increasingly important – in the current climate, it’s crucial to have reliable data to inform future strategies and make better decisions. - [Cider or champagne?](https://savanta.com/us/knowledge-centre/view/cider-or-champagne/) - Our recent BrandVue Drinks report provides an insight into which drinks brands are the UK’s most loved across the alcoholic and non-alcoholic subcategories. - [Confidence falls significantly as costs rise and inflation bites](https://savanta.com/us/knowledge-centre/view/confidence-falls-significantly-as-costs-rise-and-inflation-bites/) - The Savanta Business Confidence Index saw a significant decline this quarter from 49 in Q1 2022 to 41 in Q2 2022 with supply chain issues, rising raw material, energy and labour costs, and all whilst inflation, and the cost-of-living crisis bites. - [Four key similarities of the UK’s favourite drinks brands](https://savanta.com/us/knowledge-centre/view/four-key-similarities-of-the-uks-favourite-drinks-brands/) - For the third year running we have summarised the UK’s Top 100 Most Loved Drinks Brands, providing insight into which beverage brands UK adults have the closest emotional connection with. - [Cinema: Salty or Sweet?](https://savanta.com/us/knowledge-centre/view/cinema-salty-or-sweet/) - Along with most of the leisure and entertainment sector, the cinema industry was also decimated by the recent global pandemic. Lockdowns played into the hands of streaming service providers with subscriptions topping 1 billion globally for the first time in 2020 as people found ways to pass the time while stuck at home. - [5 ways to successfully launch and promote healthy products](https://savanta.com/us/knowledge-centre/view/5-ways-to-successfully-launch-and-promote-healthy-products/) - [What does the future of the FMCG sector hold?](https://savanta.com/us/knowledge-centre/view/what-does-the-future-of-the-fmcg-sector-hold/) - [Generational brand love: an advertising perspective](https://savanta.com/us/knowledge-centre/view/generational-brand-love-an-advertising-perspective/) - [How are US luxury purchase habits changing post-pandemic?](https://savanta.com/us/knowledge-centre/view/how-are-us-luxury-purchase-habits-changing-post-pandemic/) - [Confidence in the economy drops to a new low](https://savanta.com/us/knowledge-centre/view/confidence-in-the-economy-drops-to-a-new-low/) - [Which drinks brands do the UK love the most?](https://savanta.com/us/knowledge-centre/view/which-drinks-brands-do-the-uk-love-the-most/) - [Business Banking ESG support in NI - A win-win for all](https://savanta.com/us/knowledge-centre/view/business-banking-esg-support-in-ni-a-win-win-for-all/) - [Feeling the squeeze: supermarkets and savings](https://savanta.com/us/knowledge-centre/view/feeling-the-squeeze-supermarkets-and-savings/) - [The Levelling Up agenda](https://savanta.com/us/knowledge-centre/view/the-levelling-up-agenda/) - [The rise of Disney+](https://savanta.com/us/knowledge-centre/view/the-rise-of-disney/) - [Business banking – the digital war](https://savanta.com/us/knowledge-centre/view/business-banking-the-digital-war/) - [B2B-rand love?](https://savanta.com/us/knowledge-centre/view/b2b-rand-love/) - [The sweet success of Cadbury](https://savanta.com/us/knowledge-centre/view/the-sweet-success-of-cadbury/) - [COP26 and Net Zero: what politicians think](https://savanta.com/us/knowledge-centre/view/becg-cop26-mps-and-councillors-research/) - [Falling in love with streaming](https://savanta.com/us/knowledge-centre/view/falling-in-love-with-streaming/) - [Pollwatch: Three in five business leaders no longer have confidence in the government](https://savanta.com/us/knowledge-centre/view/pollwatch-three-in-five-business-leaders-no-longer-have-confidence-in-the-government/) - [Savanta reveals the Top 100 Most Loved FMCG Brands of 2022](https://savanta.com/us/knowledge-centre/view/savanta-reveals-the-top-100-most-loved-fmcg-brands-of-2022/) - [British reassurance: comforting food for troubling times](https://savanta.com/us/knowledge-centre/view/british-reassurance-comforting-food-for-troubling-times/) - [Eating, heating, and the cost-of-living crisis](https://savanta.com/us/knowledge-centre/view/eating-heating-and-the-cost-of-living-crisis/) - [The absence of the written word](https://savanta.com/us/knowledge-centre/view/the-absence-of-the-written-word/) - [Who are the customers of tomorrow?](https://savanta.com/us/knowledge-centre/view/who-are-the-customers-of-tomorrow/) - [Which brands are the UK’s most loved?](https://savanta.com/us/knowledge-centre/view/which-brands-are-the-uks-most-loved-2022/) - [Out with the old and in with the youth](https://savanta.com/us/knowledge-centre/view/out-with-the-old-and-in-with-the-youth/) - [Unrequited love - The unappreciated luxury brands](https://savanta.com/us/knowledge-centre/view/unrequited-love-the-unappreciated-luxury-brands/) - [Spotify: topping the UK charts](https://savanta.com/us/knowledge-centre/view/spotify-topping-the-uk-charts/) - [Business Banking ESG support a win-win for all](https://savanta.com/us/knowledge-centre/view/business-banking-esg-support-a-win-win-for-all-2/) - [Out of your debt](https://savanta.com/us/knowledge-centre/view/out-of-your-debt/) - [Pollwatch: 10 takeaways from Wakefield and Tiverton & Honiton](https://savanta.com/us/knowledge-centre/view/pollwatch-10-takeaways-from-wakefield-and-tiverton-honiton/) - [Pollwatch: Majority of public say rail strikes 'justified'](https://savanta.com/us/knowledge-centre/view/pollwatch-majority-of-public-say-rail-strikes-justified/) - [Are the curtains closing for Netflix?](https://savanta.com/us/knowledge-centre/view/are-the-curtains-closing-for-netflix/) - [Pollwatch: Cost of living](https://savanta.com/us/knowledge-centre/view/pollwatch-cost-of-living/) - [Only 40% of Americans know the significance of Juneteenth](https://savanta.com/us/knowledge-centre/view/only-40-of-americans-know-the-significance-of-juneteenth/) - [How is inflation impacting on healthy eating?](https://savanta.com/us/knowledge-centre/view/how-is-inflation-impacting-on-healthy-eating/) - [Gen Z continue to shop ethically despite the cost-of-living crisis](https://savanta.com/us/knowledge-centre/view/gen-z-continue-to-shop-ethically-despite-the-cost-of-living-crisis/) - [Polls show support for Rwanda immigration plans, despite public outrage](https://savanta.com/us/knowledge-centre/view/polls-show-support-for-rwanda-immigration-plans-despite-public-outrage/) - [Pollwatch: Two in five supported Rwanda plan when first announced](https://savanta.com/us/knowledge-centre/view/two-in-five-supported-rwanda-plan-when-first-announced/) - [TikTok and YouTube: the new Google for Gen Z](https://savanta.com/us/knowledge-centre/view/tiktok-and-youtube-the-new-google-for-gen-z/) - [Elizabeth Line: The wait is over, but was it worth it?](https://savanta.com/us/knowledge-centre/view/elizabeth-line-the-wait-is-over-but-was-it-worth-it/) - [The Water Industry 2022 Customer Spotlight](https://savanta.com/us/knowledge-centre/view/the-water-industry-2022-customer-spotlight/) - [Businesses face increasing operating and pricing structure challenges](https://savanta.com/us/knowledge-centre/view/businesses-face-increasing-operating-and-pricing-structure-challenges/) - [Be pitch-perfect, with Pitch Winner](https://savanta.com/us/knowledge-centre/view/be-pitch-perfect-with-pitch-winner/) - [Business confidence in the winter quarter: A Northern Irish perspective](https://savanta.com/us/knowledge-centre/view/is-your-business-on-the-right-digital-platform-a-northern-irish-perspective/) - [Millionaires want investment providers to improve their digital offering](https://savanta.com/us/knowledge-centre/view/millionaires-want-investment-providers-to-improve-their-digital-offering/) - [Pollwatch: Three in five say Boris Johnson is no longer an asset to the Conservative Party](https://savanta.com/us/knowledge-centre/view/pollwatch-three-in-five-say-boris-johnson-is-no-longer-an-asset-to-the-conservative-party/) - [Labour take 11-point lead in Westminster voting intention](https://savanta.com/us/knowledge-centre/view/labour-take-11-point-lead-in-westminster-voting-intention/) - [Pollwatch: 50% say Royal Family have a poor understanding of what life is like for UK citizens](https://savanta.com/us/knowledge-centre/view/pollwatch-50-say-royal-family-have-a-poor-understanding-of-what-life-is-like-for-uk-citizens/) - [50% of all streaming users admit to account sharing](https://savanta.com/us/knowledge-centre/view/50-of-all-streaming-users-admit-to-sharing-their-accounts-with-friends-and-family/) - [Millionaires have heard of Crypto but only a few invest](https://savanta.com/us/knowledge-centre/view/millionaires-have-heard-of-crypto-but-only-a-few-invest/) - [Who is the UK’s Most Loved Media Brand?](https://savanta.com/us/knowledge-centre/view/who-is-the-uks-most-loved-media-brand/) - [Pollwatch: Two thirds say PM should resign given Gray Report's findings](https://savanta.com/us/knowledge-centre/view/pollwatch-two-thirds-say-pm-should-resign-given-gray-reports-findings/) - [Pollwatch: Just a quarter say the Conservatives would be best to manage the cost of living](https://savanta.com/us/knowledge-centre/view/pollwatch-just-a-quarter-say-the-conservatives-would-be-best-to-manage-the-cost-of-living/) - [Gen Z's dating story: pre and post pandemic trends](https://savanta.com/us/knowledge-centre/view/gen-zs-dating-story-pre-and-post-pandemic-trends/) - The pandemic took a toll on relationships, but young people adapted quickly and found new and creative ways to date during lockdown. They had to put more effort into their relationships and as a result, began creating more meaningful and lasting connections. In this article we use data from our Gen Z insight tracker, State ofYoung people refused to let the pandemic stop them from making connections and building new relationships. Here's what businesses can learn from Gen Z's dating trends in 2021... - [Business Banking ESG support, a win-win for all](https://savanta.com/us/knowledge-centre/view/business-banking-esg-support-a-win-win-for-all/) - [Minimising business risk in Northern Ireland](https://savanta.com/us/knowledge-centre/view/minimising-business-risk-in-northern-ireland/) - [Brand love elevates to new heights in the retail sector](https://savanta.com/us/knowledge-centre/view/brand-love-elevates-to-new-heights-in-the-retail-sector/) - [Lessons learnt from the most expensive Gen Z marketing mistakes](https://savanta.com/us/knowledge-centre/view/lessons-learnt-from-the-most-expensive-gen-z-marketing-mistakes/) - There’s a lot to learn from these fails. In this article we’ll talk about the most expensive mistakes brands are making when marketing to Gen Z and explain how you can avoid doing the same. 1. Don’t assume you ‘know’ Gen Z We work with many of the world’s most fashionable and stylish brands; each count on insight toIf you type ‘How to market to Generation Z’ into Google, you’ll be greeted with hundreds of articles on the subject. Yet many brands are not managing to hit the mark with this audience – every month we seem to hear about a new PR disaster, from Pepsi to Dove to H&M. - [Pollwatch: Labour regain seven point Voting Intention lead](https://savanta.com/us/knowledge-centre/view/pollwatch-labour-regain-seven-point-voting-intention-lead/) - [How does brand love manifest among charities?](https://savanta.com/us/knowledge-centre/view/how-does-brand-love-manifest-among-charities/) - [Roundtable review: spring insights ahead](https://savanta.com/us/knowledge-centre/view/roundtable-review-spring-insights-ahead/) - [Who are the most environmentally friendly restaurants?](https://savanta.com/us/knowledge-centre/view/who-are-the-most-environmentally-friendly-restaurants/) - [Street markets: a new venue for NPD and audience expansion?](https://savanta.com/us/knowledge-centre/view/street-markets-a-new-venue-for-npd-and-audience-expansion/) - [Beergate mishap leaves populace divided](https://savanta.com/us/knowledge-centre/view/beergate-mishap-leaves-populace-divided-but-still-certain-partygate-was-a-worse-offence/) - [Results not bad enough to oust Johnson, but not good enough for Starmer to be PM](https://savanta.com/us/knowledge-centre/view/results-not-bad-enough-to-oust-johnson-but-not-good-enough-for-starmer-to-be-pm/) - [Business Confidence dips in the wake of Russian invasion](https://savanta.com/us/knowledge-centre/view/business-confidence/) - [The best gift for Mother's Day](https://savanta.com/us/knowledge-centre/view/the-best-gift-for-mothers-day/) - [Thought Leadership: What are the Seven R's?](https://savanta.com/us/knowledge-centre/view/thought-leadership-what-are-the-seven-rs/) - [The year of Home & Lifestyle brands](https://savanta.com/us/knowledge-centre/view/the-year-of-home-lifestyle/) - [Scottish Labour party establish a long awaited lead over Conservatives](https://savanta.com/us/knowledge-centre/view/scottish-labour-party-establish-a-long-awaited-lead-over-conservatives/) - [How to engage in the thought leadership conversation](https://savanta.com/us/knowledge-centre/view/how-to-engage-in-the-thought-leadership-conversation-2/) - [Consumer datasets made easy: an essential way to accessing data](https://savanta.com/us/knowledge-centre/view/consumer-datasets-made-easy-an-essential-way-to-accessing-data-2/) - [It’s time to address menopause in the workplace](https://savanta.com/us/knowledge-centre/view/its-time-to-address-menopause-in-the-workplace/) - [No need for guesswork](https://savanta.com/us/knowledge-centre/view/no-need-for-guesswork/) - [The one thing NPS is very good at!](https://savanta.com/us/knowledge-centre/view/the-one-thing-nps-is-very-good-at/) - [Savanta reveals the Top 100 Most Loved Charity Brands of 2022](https://savanta.com/us/knowledge-centre/view/savanta-reveals-the-top-100-most-loved-charity-brands-of-2022/) - [Generational love for retailers](https://savanta.com/us/knowledge-centre/view/generational-love-for-retailers/) - [War in Ukraine: do UK businesses care to help?](https://savanta.com/us/knowledge-centre/view/war-in-ukraine-do-uk-businesses-care-to-help/) - [The rising cost of living means Londoners are struggling to afford basic essentials](https://savanta.com/us/knowledge-centre/view/the-rising-cost-of-living-means-londoners-are-struggling-to-afford-basic-essentials/) - [Sunak Drops Below Johnson On Favourability Ratings](https://savanta.com/us/knowledge-centre/view/sunak-drops-below-johnson-on-favourability-ratings/) - [Embracing local and community shopping trends](https://savanta.com/us/knowledge-centre/view/embracing-local-and-community-shopping-trends/) - [How society interacts with marijuana: An exploration for 4/20](https://savanta.com/us/knowledge-centre/view/how-society-interacts-with-marijuana-an-exploration-for-4-20/) - [Opinion: Keep your brand health tracking from coming off the rails](https://savanta.com/us/knowledge-centre/view/opinion-keep-your-brand-health-tracking-from-coming-off-the-rails/) - [The steady rise of sustainable investing in the US](https://savanta.com/us/knowledge-centre/view/the-steady-rise-of-sustainable-investing-in-the-us/) - [Public attitudes to data and AI](https://savanta.com/us/knowledge-centre/view/public-attitudes-to-data-and-ai/) - [The FTI Consulting Resilience Barometer](https://savanta.com/us/knowledge-centre/view/the-fti-consulting-resilience-barometer/) - [Pollwatch: Many in favour of PM resignation after Partygate fine](https://savanta.com/us/knowledge-centre/view/pollwatch-many-in-favour-of-pm-resignation-after-partygate-fine/) - [Only half of consumers knew what the impact of the price cap rise would be on their bills](https://savanta.com/us/knowledge-centre/view/only-half-of-consumers-knew-what-the-impact-of-the-price-cap-rise-would-be-on-their-bills/) - [What are the common characteristics of the most loved retail brands?](https://savanta.com/us/knowledge-centre/view/common-characteristics-of-the-most-loved-retail-brands/) - [Savanta Essentials: the savvy way to build knowledge](https://savanta.com/us/knowledge-centre/view/savanta-essentials-the-savvy-way-to-build-knowledge/) - [The London Intelligence: Snapshot of Londoners April 2022](https://savanta.com/us/knowledge-centre/view/the-london-intelligence/) - [How should investment advisors communicate and add value?](https://savanta.com/us/knowledge-centre/view/how-should-investment-advisors-communicate-and-add-value/) - [US HNWs remain confident despite global challenges](https://savanta.com/us/knowledge-centre/view/hnws-remain-confident-despite-global-challenges/) - [Technology and the future of work post-pandemic](https://savanta.com/us/knowledge-centre/view/technology-and-the-future-of-work-post-pandemic/) - [The steady rise of sustainable values-based investing](https://savanta.com/us/knowledge-centre/view/the-steady-rise-of-sustainable-value-based-investing/) - [Veganuary: a fleeting January food trend, or a worthwhile investment for businesses?](https://savanta.com/us/knowledge-centre/view/veganuary-a-fleeting-january-food-trend-or-a-worthwhile-investment-for-businesses/) - [Are Millennial Millionaires being overlooked in the digital shopping space?](https://savanta.com/us/knowledge-centre/view/are-millennial-millionaires-being-overlooked-in-the-digital-shopping-space/) - [Rising utilities prices trigger cause for concern amongst 4 in 5 brits](https://savanta.com/us/knowledge-centre/view/4-in-5-are-worried-about-the-cost-of-living/) - [Omnichannel advice: what do Millionaire investors want from advisers?](https://savanta.com/us/knowledge-centre/view/omnichannel-advice-what-do-millionaire-investors-want-from-advisers/) - [The cost of living crisis sees consumer confidence plummet](https://savanta.com/us/knowledge-centre/view/the-cost-of-living-crisis-results-sees-consumer-confidence-plummet/) - [UK High Net Worth confidence drops below 2021 levels](https://savanta.com/us/knowledge-centre/view/uk-high-net-worth-confidence-drops-below-2021-levels/) - [Amazon, Apple, and M&S Simply Food are the UK’s most loved retailers](https://savanta.com/us/knowledge-centre/view/amazon-apple-and-ms-simply-food-are-the-uks-most-loved-retailers/) - [Are we doing enough to help the UK economy become more sustainable?](https://savanta.com/us/knowledge-centre/view/are-we-doing-enough-to-help-the-uk-economy-become-more-sustainable/) - [Show me the money: Maximising marketing communications](https://savanta.com/us/knowledge-centre/view/show-me-the-money-using-sponsorship-and-campaigns-to-maximize-marketing-communications/) - [The New Retro? New all-electric Volkswagen ID.Buzz Microbus proves a hit](https://savanta.com/us/knowledge-centre/view/the-new-retro-new-all-electric-volkswagen-id-buzz-microbus-proves-a-hit/) - [Luxury brands break from traditional marketing for Chinese New Year 2022](https://savanta.com/us/knowledge-centre/view/luxury-brands-break-from-traditional-marketing-for-chinese-new-year-2022/) - [Managing business risk in a changing world](https://savanta.com/us/knowledge-centre/view/managing-business-risk-in-a-changing-world/) - [The seven R’s of successful thought leadership](https://savanta.com/us/knowledge-centre/view/the-seven-rs-of-successful-thought-leadership-2/) - [Americans want to move on from Covid](https://savanta.com/us/knowledge-centre/view/americans-want-to-move-on-from-covid/) - [MLB lockout is having an impact on fans and the future of “America’s Pastime”](https://savanta.com/us/knowledge-centre/view/mlb-lockout-is-having-an-impact-on-fans-and-the-future-of-americas-pastime/) - [Are women justified in having little faith in Police protection?](https://savanta.com/us/knowledge-centre/view/are-women-justified-in-having-little-faith-in-police-protection-2/) - [How to consult with local residents and businesses](https://savanta.com/us/knowledge-centre/view/how-to-consult-with-local-residents-and-businesses-2/) - [Can men do more to make women feel safe?](https://savanta.com/us/knowledge-centre/view/can-men-do-more-to-make-women-feel-safe-2/) - [Football Sunday:](https://savanta.com/us/knowledge-centre/view/football-sunday/) - Overview 56% of Americans plan on watching the game this Sunday, with only 29% committed to watching the pregame show, and 23% planning on watching the national anthem, which will be performed by country music star, Mickey Guyton. However, this year’s halftime show draws nearly as much attention as the game itself. 51 % ofOverview 56% of Americans plan on watching the game this Sunday, with only 29% committed to watching the pregame show, and 23% planning on watching the national anthem - [Which Aggregators are most loved?](https://savanta.com/us/knowledge-centre/view/which-aggregator-brands-are-most-loved/) - [Business confidence in the winter quarter: a Northern Irish perspective](https://savanta.com/us/knowledge-centre/view/business-confidence-in-winter-quarter-northern-irish-perspective/) - [Veganuary: a fleeting January food trend, or a worthwhile investment for businesses?](https://savanta.com/us/knowledge-centre/view/veganuary-a-fleeting-january-food-trend-or-a-worthwhile-investment-for-businesses-2/) - [Are workplace initiatives for D&I still working to confront the uncomfortable?](https://savanta.com/us/knowledge-centre/view/are-workplace-initiatives-for-di-still-working-to-confront-the-uncomfortable/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. - [Sitting hours in the House of Lords: Opinions and insight from Peers](https://savanta.com/us/knowledge-centre/view/sitting-hours-in-the-house-of-lords-opinions-and-insight-from-peers/) - [Pollwatch: Russia-Ukraine snap polling](https://savanta.com/us/knowledge-centre/view/pollwatch-russia-ukraine-snap-polling-2/) - [Electric vehicles face significant barriers for adoption across the United States](https://savanta.com/us/knowledge-centre/view/electric-vehicles-face-significant-barriers-for-adoption-across-the-united-states/) - [The failure of reform: whose job is it to tackle racial injustice?](https://savanta.com/us/knowledge-centre/view/the-failure-of-reform-whose-job-is-it-to-tackle-racial-injustice/) - [Gen Z and NPD – exciting without overwhelming at point of sale](https://savanta.com/us/knowledge-centre/view/gen-z-and-npd-exciting-without-overwhelming-at-point-of-sale/) - [Should brands commit to racial justice, diversity, and inclusion?](https://savanta.com/us/knowledge-centre/view/should-brands-commit-to-racial-justice-diversity-and-inclusion/) - [HNW NPS for Wealth Managers and Private Banks](https://savanta.com/us/knowledge-centre/view/hnw-nps-for-wealth-managers-and-private-banks/) - [Grocery shopping: how can you win the Gen Z vote?](https://savanta.com/us/knowledge-centre/view/grocery-shopping-how-can-you-win-the-gen-z-vote/) - [Savanta ComRes Political Tracker - February 2022](https://savanta.com/us/knowledge-centre/view/savanta-comres-political-tracker-february-2022/) - [Black Lives Matter: Re-energizing the conversation](https://savanta.com/us/knowledge-centre/view/black-lives-matter-re-energizing-the-conversation/) - [Big food trends of 2022](https://savanta.com/us/knowledge-centre/view/big-food-trends-of-2022/) - [Livestream shopping: a promising e-commerce function for social networks](https://savanta.com/us/knowledge-centre/view/livestream-shopping-a-promising-e-commerce-function-for-social-networks/) - [Which Credit Card brands are most loved?](https://savanta.com/us/knowledge-centre/view/which-credit-card-brands-are-most-loved/) - [How purchase decisions have changed since Covid-19](https://savanta.com/us/knowledge-centre/view/how-purchase-decisions-have-changed-since-covid-19/) - [UK businesses are being increasingly impacted by rising energy prices](https://savanta.com/us/knowledge-centre/view/uk-businesses-are-being-increasingly-impacted-by-rising-energy-prices/) - [Are you on the right digital platform? A Northern Irish perspective](https://savanta.com/us/knowledge-centre/view/are-you-on-the-right-digital-platform-a-northern-irish-perspective/) - [Football Sunday: Why are people excited for this year's Super Bowl](https://savanta.com/us/knowledge-centre/view/football-sunday-why-are-people-excited-for-this-years-super-bowl/) - [Pollwatch: The significance of the Savile smear](https://savanta.com/us/knowledge-centre/view/pollwatch-the-significance-of-the-savile-smear/) - [Will people travel sustainably to protect the planet?](https://savanta.com/us/knowledge-centre/view/will-people-travel-sustainably-to-protect-the-planet/) - [Which insurance brands are most loved?](https://savanta.com/us/knowledge-centre/view/which-insurance-brands-are-most-loved/) - [It’s a different world: is your segmentation still valid?](https://savanta.com/us/knowledge-centre/view/its-a-different-world-is-your-segmentation-still-valid/) - [Tapping into the vegan market: is your brand missing out on meaty profits?](https://savanta.com/us/knowledge-centre/view/tapping-into-the-vegan-market-is-your-brand-missing-out-on-meaty-profits/) - [Game on](https://savanta.com/us/knowledge-centre/view/game-on/) - [Going Local: Building a sense of community in retail](https://savanta.com/us/knowledge-centre/view/going-local-building-a-sense-of-community-in-retail-2/) - [Which investments & savings brands are most loved?](https://savanta.com/us/knowledge-centre/view/which-investments-savings-brands-are-most-loved/) - [The public’s wish list for an eco-economic recovery](https://savanta.com/us/knowledge-centre/view/the-publics-wish-list-for-an-eco-economic-recovery/) - [FREE NOW: Standing tall with its advertising campaign launch](https://savanta.com/us/knowledge-centre/view/free-now-standing-tall-with-its-advertising-campaign-launch/) - [Savanta ComRes PMQs Focus Group - 2nd Feb 2022](https://savanta.com/us/knowledge-centre/view/savanta-comres-pmqs-focus-group-2nd-feb-2022/) - [MCA Membership Survey 2022](https://savanta.com/us/knowledge-centre/view/mca-membership-survey-2022/) - [Covid on the rise diminishes consumer confidence](https://savanta.com/us/knowledge-centre/view/covid-on-the-rise-diminishes-consumer-confidence/) - [Coffee is back on the menu](https://savanta.com/us/knowledge-centre/view/coffee-is-back-on-the-menu/) - [The 5W’s to help you drive purchase decision making](https://savanta.com/us/knowledge-centre/view/the-5ws-to-help-you-drive-purchase-decision-making/) - [Business confidence falls significantly in the winter quarter](https://savanta.com/us/knowledge-centre/view/confidence-falls-significantly-in-the-winter-quarter/) - [Pollwatch: Russia-Ukraine snap polling](https://savanta.com/us/knowledge-centre/view/pollwatch-russia-ukraine-snap-polling/) - Sed porttitor lectus nibh.Sed porttitor lectus nibh. - [Women’s experiences of seeking asylum in the UK](https://savanta.com/us/knowledge-centre/view/womens-experiences-of-seeking-asylum-in-the-uk/) - [Savanta ComRes PMQs Focus Group - 26th Jan 2022](https://savanta.com/us/knowledge-centre/view/savanta-comres-pmqs-focus-group-26th-jan-2022/) - [Pollwatch: Boris' Bday Bash](https://savanta.com/us/knowledge-centre/view/pollwatch-boris-bday-bash/) - [BBLs and CBILs - The Aftermath](https://savanta.com/us/knowledge-centre/view/bbls-and-cbils-the-aftermath/) - [How to engage in successful thought leadership](https://savanta.com/us/knowledge-centre/view/how-to-engage-in-successful-thought-leadership/) - [Can men do more to make women feel safe?](https://savanta.com/us/knowledge-centre/view/can-men-do-more-to-make-women-feel-safe/) - [How do I survive now? The impact of living with No Recourse to Public Funds](https://savanta.com/us/knowledge-centre/view/how-do-i-survive-now-the-impact-of-living-with-no-recourse-to-public-funds/) - [Which neo-banks are most loved?](https://savanta.com/us/knowledge-centre/view/which-neo-banks-are-most-loved/) - [How to demonstrate sustainability at Point of Sale for FMCG brands](https://savanta.com/us/knowledge-centre/view/how-to-demonstrate-sustainability-at-point-of-sale-for-fmcg-brands/) - [MLAs' views on Brexit](https://savanta.com/us/knowledge-centre/view/mlas-views-on-brexit/) - [Ease of travel restrictions could come as relief for larger businesses](https://savanta.com/us/knowledge-centre/view/ease-of-travel-restrictions-could-come-as-relief-for-larger-businesses/) - [The rise of brand consideration towards children’s charities](https://savanta.com/us/knowledge-centre/view/the-rise-of-brand-consideration-towards-childrens-charities/) - [The fundamental cultural changes required in sport](https://savanta.com/us/knowledge-centre/view/the-fundamental-cultural-changes-required-in-sport/) - [Are labels the key to more sustainable grocery shopping?](https://savanta.com/us/knowledge-centre/view/are-labels-the-key-to-more-sustainable-grocery-shopping/) - [Which payment platforms are most loved?](https://savanta.com/us/knowledge-centre/view/which-payment-platforms-are-most-loved/) - [Green governance and eco-education](https://savanta.com/us/knowledge-centre/view/green-governance-and-eco-education/) - [Pollwatch: Is the party over?](https://savanta.com/us/knowledge-centre/view/pollwatch-is-the-party-over/) - [How do we change consumer attitudes towards energy consumption?](https://savanta.com/us/knowledge-centre/view/how-do-we-change-consumer-attitudes-towards-energy-consumption/) - [Is the branch dead for business banking in Northern Ireland?](https://savanta.com/us/knowledge-centre/view/is-the-branch-dead-for-business-banking-in-northern-ireland/) - [Which banking brands are most loved?](https://savanta.com/us/knowledge-centre/view/which-banking-brands-are-most-loved/) - [Holiday travel and gathering has ceased for many, but festivities still are underway](https://savanta.com/us/knowledge-centre/view/holiday-travel-and-gathering-has-ceased/) - [Pollwatch: 10 takeaways from North Shropshire](https://savanta.com/us/knowledge-centre/view/pollwatch-10-takeaways-from-north-shropshire/) - [The long and winding road to the MRS Awards 2021](https://savanta.com/us/knowledge-centre/view/the-long-and-winding-road-to-the-mrs-awards-2021/) - [Has this year’s John Lewis ad lost its Christmas sparkle?](https://savanta.com/us/knowledge-centre/view/has-this-years-john-lewis-ad-lost-its-christmas-sparkle/) - [Pollwatch: Lockdown déjà vu](https://savanta.com/us/knowledge-centre/view/pollwatch-lockdown-deja-vu/) - [Pollwatch: Should BoJo GoGo?](https://savanta.com/us/knowledge-centre/view/pollwatch-should-bojo-gogo/) - [A year of delivery](https://savanta.com/us/knowledge-centre/view/a-year-of-delivery/) - [Picking up speed](https://savanta.com/us/knowledge-centre/view/picking-up-speed/) - [Drivers of Brand Love in the financial services sector](https://savanta.com/us/knowledge-centre/view/drivers-of-brand-love-in-the-financial-services-sector/) - [Rising energy prices are rising to the top of challenges for UK businesses](https://savanta.com/us/knowledge-centre/view/rising-energy-prices-are-a-top-of-challenges-for-uk-businesses/) - [Taking back control?](https://savanta.com/us/knowledge-centre/view/taking-back-control/) - [Pollwatch: Ebb or flow?](https://savanta.com/us/knowledge-centre/view/pollwatch-ebb-or-flow/) - [Recovery & Resilience of UK Businesses: download the webinar](https://savanta.com/us/knowledge-centre/view/recovery-resilience-of-uk-businesses-download-the-webinar/) - [Attitudes to energy in the fight against climate change](https://savanta.com/us/knowledge-centre/view/attitudes-to-energy-in-the-fight-against-climate-change/) - [Who is the UK’s most loved financial services brand?](https://savanta.com/us/knowledge-centre/view/who-is-the-uks-most-loved-financial-services-brand/) - [Someone’s on the naughty list…](https://savanta.com/us/knowledge-centre/view/someones-on-the-naughty-list/) - [Pollwatch: November Political Tracker](https://savanta.com/us/knowledge-centre/view/pollwatch-november-political-tracker/) - [A drop in the ocean - Are consumers prepared to change water usage?](https://savanta.com/us/knowledge-centre/view/a-drop-in-the-ocean-are-consumers-prepared-to-change-water-usage/) - [How far are people going to stop climate change?](https://savanta.com/us/knowledge-centre/view/how-far-are-people-going-to-stop-climate-change/) - [Is the price right?](https://savanta.com/us/knowledge-centre/view/aiming-for-more-sustainable-grocery-shopping-but-not-at-any-cost/) - [The Top 100 Most Loved Eating Out Brands 2021](https://savanta.com/us/knowledge-centre/view/the-top-100-most-loved-eating-out-brands-2021-2/) - [Black Friday: high hopes for a record post-COVID year](https://savanta.com/us/knowledge-centre/view/black-friday-high-hopes-for-a-record-post-covid-year/) - [All I want for Christmas is (E)U](https://savanta.com/us/knowledge-centre/view/all-i-want-for-christmas-is-eu/) - [Why business growth starts from the bottom up](https://savanta.com/us/knowledge-centre/view/why-business-growth-starts-from-the-bottom-up/) - [Pollwatch: not settling for sleaze](https://savanta.com/us/knowledge-centre/view/pollwatch-not-settling-for-sleaze/) - [Is green energy a priority during the UK’s gas crisis?](https://savanta.com/us/knowledge-centre/view/is-green-energy-a-priority-during-the-uks-gas-crisis/) - [Recovery & Resilience of UK Businesses: The story 12 months on](https://savanta.com/us/knowledge-centre/view/recovery-resilience-of-uk-businesses-the-story-12-months-on/) - [Every business needs growth, but what does growth look like now?](https://savanta.com/us/knowledge-centre/view/every-business-needs-growth-but-what-does-growth-look-like-now/) - [Financial Conduct Authority (FCA): Cash acceptance within SMEs](https://savanta.com/us/knowledge-centre/view/financial-conduct-authority-fca-cash-acceptance-within-smes/) - [Americans are not willing to change their diets to save the environment](https://savanta.com/us/knowledge-centre/view/americans-are-not-willing-to-change-their-diets-to-save-the-environment/) - [Pollwatch: A side hustle too far?](https://savanta.com/us/knowledge-centre/view/pollwatch-a-side-hustle-too-far/) - [We’ll stop buying plastic and lightbulbs to be green, but we won’t change our diets](https://savanta.com/us/knowledge-centre/view/well-stop-buying-plastic-and-lightbulbs-to-be-green-but-we-wont-change-our-diets/) - [Maximising consumer choice through range optimisation](https://savanta.com/us/knowledge-centre/view/maximising-consumer-choice-through-range-optimisation/) - [The changing faces of business growth](https://savanta.com/us/knowledge-centre/view/the-changing-faces-of-business-growth/) - [What are common characteristics of the most loved drinks brands?](https://savanta.com/us/knowledge-centre/view/what-are-common-characteristics-of-the-most-loved-brands/) - [Savanta expands BrandVue Essentials to cover all industries](https://savanta.com/us/knowledge-centre/view/savanta-expands-brandvue-essentials-to-cover-all-industries/) - [The dramatic impact of WhatsApp's outage on India](https://savanta.com/us/knowledge-centre/view/the-dramatic-impact-of-whatsapps-blackout-on-india/) - [Are Brits bullish about crypto?](https://savanta.com/us/knowledge-centre/view/are-brits-bullish-about-crypto/) - [Consumer confidence declines in Q3 as reopening relief subsides](https://savanta.com/us/knowledge-centre/view/consumer-confidence-declines-in-q3-as-reopening-relief-subsides/) - [UK supply chain challenges are likely to have lasting impact for businesses](https://savanta.com/us/knowledge-centre/view/uk-supply-chain-challenges-are-likely-to-have-lasting-impact-for-businesses/) - [Confidence falls as businesses brace for winter](https://savanta.com/us/knowledge-centre/view/confidence-falls-marginally-as-businesses-brace-for-winter/) - [Have Baby Boomers’ attitudes towards sustainability been misinterpreted?](https://savanta.com/us/knowledge-centre/view/have-baby-boomers-attitudes-towards-sustainability-been-misinterpreted/) - [What Americans are doing this spooky season](https://savanta.com/us/knowledge-centre/view/what-americans-are-doing-this-spooky-season/) - [Black Lives Matter: Everywhere](https://savanta.com/us/knowledge-centre/view/black-lives-matter-everywhere/) - [It’s already too late to save the planet, say a third of Gen-Z](https://savanta.com/us/knowledge-centre/view/its-already-too-late-to-save-the-planet-say-a-third-of-gen-z/) - [Facebook is back from its outage, but how does everyone feel about the tech players?](https://savanta.com/us/knowledge-centre/view/facebook-is-back-from-its-outage-but-how-does-everyone-feel-about-the-tech-players/) - [Are we ready to give our youngest generation the vaccine?](https://savanta.com/us/knowledge-centre/view/are-we-ready-to-give-our-youngest-generation-the-vaccine/) - [Redefining Healthy Eating - The Generational Gap](https://savanta.com/us/knowledge-centre/view/redefining-healthy-eating-the-generational-gap/) - [Who is winning the battle for the affection of UK drinkers?](https://savanta.com/us/knowledge-centre/view/who-is-winning-the-battle-for-the-affection-of-uk-drinkers/) - [Tracking your ad campaign to maximise sales and ROI](https://savanta.com/us/knowledge-centre/view/tracking-your-ad-campaign-to-maximise-sales-and-roi/) - [How are people feeling after a global economic crisis](https://savanta.com/us/knowledge-centre/view/how-are-people-feeling-after-a-global-economic-crisis/) - [The digital revolution: are you on the right platform?](https://savanta.com/us/knowledge-centre/view/the-digital-revolution-are-you-on-the-right-platform/) - [How burgers became the nation’s comfort food during lockdown](https://savanta.com/us/knowledge-centre/view/how-burgers-became-the-nations-comfort-food-during-lockdown/) - [A third of Canadians say Liberals are best placed to lead Canada’s COVID recovery](https://savanta.com/us/knowledge-centre/view/a-third-of-canadians-say-liberals-are-best-placed-to-lead-canadas-covid-recovery/) - [New COVID data shows changing sentiment and behavior of consumers](https://savanta.com/us/knowledge-centre/view/new-covid-data-shows-changing-sentiment-and-behavior-of-consumers/) - [Why is Generation Z marching to such a different drum?](https://savanta.com/us/knowledge-centre/view/why-is-generation-z-marching-to-such-a-different-drum/) - [Insights from the Insight250 winners: Sustainability & innovation](https://savanta.com/us/knowledge-centre/view/insights-from-the-insight250-winners-sustainability-innovation/) - [Reinventing the customer experience in retail](https://savanta.com/us/knowledge-centre/view/customer-journey-reinventing-the-customer-experience/) - [Johnson's care package](https://savanta.com/us/knowledge-centre/view/johnsons-care-package/) - [The power of nostalgia](https://savanta.com/us/knowledge-centre/view/the-power-of-nostalgia/) - [Can businesses turn the tide of the great resignation?](https://savanta.com/us/knowledge-centre/view/can-businesses-turn-the-tide-of-the-great-resignation/) - [Where can management consultancies engage with smaller businesses?](https://savanta.com/us/knowledge-centre/view/where-can-management-consultancies-engage-with-smaller-businesses/) - [Cost and fee pressures help push more wealth manager mergers](https://savanta.com/us/knowledge-centre/view/cost-and-fee-pressures-help-push-more-wealth-manager-mergers/) - [Wealth Managers benefit from rising client wealth during the pandemic](https://savanta.com/us/knowledge-centre/view/wealth-managers-benefit-from-rising-client-wealth-during-the-pandemic/) - [Negative screening options grow as main ESG approach from wealth managers](https://savanta.com/us/knowledge-centre/view/negative-screening-options-grow-as-main-esg-approach-from-wealth-managers/) - [Fostering meaningful brand relationships](https://savanta.com/us/knowledge-centre/view/fostering-meaningful-brand-relationships/) - [Love in a cashless world](https://savanta.com/us/knowledge-centre/view/love-in-a-cashless-world/) - [Encouraging participation in sport](https://savanta.com/us/knowledge-centre/view/encouraging-participation-in-sport-2/) - [Putting personalisation at the heart of future innovation](https://savanta.com/us/knowledge-centre/view/putting-personalisation-at-the-heart-of-future-innovation/) - [Our emotional connection to chocolate](https://savanta.com/us/knowledge-centre/view/our-emotional-connection-to-chocolate/) - [Is there a way to make sustainable fashion affordable?](https://savanta.com/us/knowledge-centre/view/is-there-a-way-to-make-sustainable-fashion-affordable/) - [Understanding local opinions](https://savanta.com/us/knowledge-centre/view/understanding-local-opinions/) - [Healing hearts with personalisation and pain point removal](https://savanta.com/us/knowledge-centre/view/healing-hearts-with-personalisation-and-pain-point-removal/) - [Mandatory mask-wearing is the growing sentiment of concerned parents](https://savanta.com/us/knowledge-centre/view/mandatory-mask-wearing-is-the-growing-sentiment-of-concerned-parents/) - [The need for speed](https://savanta.com/us/knowledge-centre/view/the-need-for-speed/) - [The seven R’s of successful thought leadership](https://savanta.com/us/knowledge-centre/view/the-seven-rs-of-successful-thought-leadership/) - [Which brands are the UK's most loved?](https://savanta.com/us/knowledge-centre/view/which-brands-are-the-uks-most-loved/) - [Planning for in-season success](https://savanta.com/us/knowledge-centre/view/planning-for-in-season-success-2/) - [Everyone loves Netflix – except Generation Z](https://savanta.com/us/knowledge-centre/view/everyone-loves-netflix-except-generation-z/) - [What language works to reframe the narratives of ageing?](https://savanta.com/us/knowledge-centre/view/what-language-works-to-reframe-the-narratives-of-ageing/) - [How to ensure your media campaign is effective](https://savanta.com/us/knowledge-centre/view/how-to-ensure-your-media-campaign-is-effective/) - [Americans will recycle, but not give up meat to save the earth](https://savanta.com/us/knowledge-centre/view/americans-will-recycle-but-not-give-up-meat-to-save-the-earth/) - [Move along flexitarians, make room for healthy veg eaters](https://savanta.com/us/knowledge-centre/view/move-along-flexitarians-make-room-for-healthy-veg-eaters/) - [Confidence booming as Britain continues to open for business](https://savanta.com/us/knowledge-centre/view/confidence-booming-as-britain-continues-to-open-for-business/) - [The next steps for business](https://savanta.com/us/knowledge-centre/view/the-next-steps-for-business/) - [MPs' views on the G7](https://savanta.com/us/knowledge-centre/view/mps-views-on-the-g7/) - [Consulting for change in the sports sector](https://savanta.com/us/knowledge-centre/view/consulting-for-change-in-the-sports-sector/) - [Say it with flowers, are you sure? How to get gifting right](https://savanta.com/us/knowledge-centre/view/say-it-with-flowers-are-you-sure-getting-gifting-right/) - [Is the branch dead for business banking?](https://savanta.com/us/knowledge-centre/view/is-the-branch-dead-for-business-banking/) - [Pollwatch: 10 things we learned from Batley and Spen](https://savanta.com/us/knowledge-centre/view/10-things-we-learned-from-batley-and-spen/) - [How do allies find ways to help the LGBT+ community?](https://savanta.com/us/knowledge-centre/view/how-do-allies-find-ways-to-help-the-lgbt-community/) - [Barriers to employment and progression for young Black Britons](https://savanta.com/us/knowledge-centre/view/barriers-to-employment-and-progression-for-young-black-britons/) - [Do the public care about universities?](https://savanta.com/us/knowledge-centre/view/do-the-public-care-about-universities/) - [Top leaders look to their mentors for thought leadership](https://savanta.com/us/knowledge-centre/view/top-leaders-look-to-their-mentors-for-thought-leadership/) - [Sizing the prize for sport with Behaviour Change Modelling](https://savanta.com/us/knowledge-centre/view/sizing-the-prize-for-sport-with-behaviour-change-modelling/) - [How to maximise media campaign effectiveness](https://savanta.com/us/knowledge-centre/view/media-campaign-effectiveness/) - [Wealth managers need to hear diversity’s call](https://savanta.com/us/knowledge-centre/view/wealth-managers-need-to-hear-diversitys-call/) - [Pollwatch: Britain five years on from Brexit](https://savanta.com/us/knowledge-centre/view/pollwatch-britain-five-years-on-from-brexit/) - [Millennials, Gen Z & food: trends and truths](https://savanta.com/us/knowledge-centre/view/millennials-gen-z-food-trends-and-truths/) - It’s a well-worn stereotype that Millennials spend their weekend Instagramming pictures of their flat whites and buying up all the avocados in the supermarket. But these stereotypical depictions of young people and their eating habits don’t really wash anymore – indeed, when we asked them in our State of the Youth Nation tracker, two thirds said theyAre young people really spending their money on food fads? Have they all gone vegan? This month we explore the topic of young people and food, with a downloadable e-book sharing the top three trends we’ve identified in this area. Regardless of whether you’re in the food business, this is a core part of young people’s lives, and one that youth marketers can't afford to skip. - [A sobering time for BrewDog](https://savanta.com/us/knowledge-centre/view/a-sobering-time-for-brewdog/) - [Adapting homes for a zero carbon future](https://savanta.com/us/knowledge-centre/view/adapting-homes-for-a-zero-carbon-future/) - [International travel in a pandemic: The business view](https://savanta.com/us/knowledge-centre/view/international-travel-in-a-pandemic-the-business-view/) - [Pollwatch: Freedom Day Delay](https://savanta.com/us/knowledge-centre/view/pollwatch-freedom-day-delay/) - [Is the return of air travel on the horizon?](https://savanta.com/us/knowledge-centre/view/is-the-return-of-air-travel-on-the-horizon/) - [Are things looking up for sport and physical activity?](https://savanta.com/us/knowledge-centre/view/are-things-looking-up-for-sport-and-physical-activity/) - [Americans Love Affair with Sports](https://savanta.com/us/knowledge-centre/view/americans-love-affair-with-sports/) - [Savanta reveals the Top 100 Most Loved Charity Brands 2021](https://savanta.com/us/knowledge-centre/view/savanta-reveals-the-top-100-most-loved-charity-brands-2021/) - [Universities must improve their applicant communication](https://savanta.com/us/knowledge-centre/view/universities-must-improve-their-applicant-communication/) - [Pollwatch: No care for care homes?](https://savanta.com/us/knowledge-centre/view/two-thirds-say-the-government-did-not-do-enough-to-protect-care-homes-from-coronavirus/) - [As Coronavirus starts to wane, Americans look to travel as the next step to normalcy](https://savanta.com/us/knowledge-centre/view/as-coronavirus-starts-to-wane-americans-look-to-travel-as-the-next-step-to-normalcy-2/) - [Parliamentarians and drug reform](https://savanta.com/us/knowledge-centre/view/parliamentarians-and-drug-reform/) - [How Gen Z will shape the future of financial services](https://savanta.com/us/knowledge-centre/view/the-future-of-financial-services-a-gen-z-perspective/) - [Rail reform: What’s the public response to the Williams-Shapps review?](https://savanta.com/us/knowledge-centre/view/rail-reform-whats-the-public-response-to-the-williams-shapps-review/) - [Are Americans ready for live events?](https://savanta.com/us/knowledge-centre/view/are-americans-ready-for-live-events/) - [Roadmap out of lockdown sees consumer confidence rise](https://savanta.com/us/knowledge-centre/view/roadmap-out-of-lockdown-sees-consumer-confidence-rise/) - [Healthy Eating in 2021 – Bring back the feel-good factor](https://savanta.com/us/knowledge-centre/view/healthy-eating-in-2021-bring-back-the-feel-good-factor/) - [Wellbeing, productivity, and the future of work](https://savanta.com/us/knowledge-centre/view/wellbeing-productivity-and-the-future-of-work/) - [What social media content do Gen Z want to see?](https://savanta.com/us/knowledge-centre/view/what-social-media-content-do-gen-z-want-to-see/) - [Almost half say that pressure to socialise is negatively affecting their mental health](https://savanta.com/us/knowledge-centre/view/almost-half-say-that-pressure-to-socialise-is-negatively-affecting-their-mental-health/) - [Sports Sponsorship: How to ensure it works for your brand](https://savanta.com/us/knowledge-centre/view/sports-sponsorship-how-to-ensure-it-works-for-your-brand/) - [Business Confidence increases significantly with the successful vaccine rollout](https://savanta.com/us/knowledge-centre/view/business-confidence-increases-significantly-with-the-successful-vaccine-rollout/) - [Savanta partner with the FT for the 15th annual Private Client Wealth Manager survey](https://savanta.com/us/knowledge-centre/view/savanta-partner-with-the-ft-for-the-15th-annual-private-client-wealth-manager-survey/) - [How to engage in the thought leadership conversation](https://savanta.com/us/knowledge-centre/view/how-to-engage-in-the-thought-leadership-conversation/) - [UK millionaires ready for post lockdown luxury spending](https://savanta.com/us/knowledge-centre/view/uk-millionaires-ready-for-post-lockdown-luxury-spending/) - [EY launch Global Wealth Management Report powered by Savanta](https://savanta.com/us/knowledge-centre/view/ey-launch-global-wealth-management-report-powered-by-savanta/) - [Where do Americans get their news and why is it important?](https://savanta.com/us/knowledge-centre/view/where-do-americans-get-their-news-and-why-is-it-important/) - [MPs' views on climate change and the environment](https://savanta.com/us/knowledge-centre/view/mps-views-on-climate-change-and-the-environment/) - [Developing buyer personas to understand the new purchase journey](https://savanta.com/us/knowledge-centre/view/developing-buyer-personas-to-understand-the-new-purchase-journey/) - [Healthy diets versus healthy minds](https://savanta.com/us/knowledge-centre/view/healthy-diets-vs-healthy-minds/) - [A culture of sexual harassment](https://savanta.com/us/knowledge-centre/view/a-culture-of-sexual-harassment/) - [Pollwatch: April political tracker](https://savanta.com/us/knowledge-centre/view/pollwatch-april-political-tracker/) - [How can we better engage wealthy millennials in philanthropy?](https://savanta.com/us/knowledge-centre/view/how-can-we-better-engage-wealthy-millennials-in-philanthropy/) - [Americans don’t want to defund the police](https://savanta.com/us/knowledge-centre/view/americans-dont-want-to-defund-the-police/) - [Break-up of the Union? Insight and opinions of MPs](https://savanta.com/us/knowledge-centre/view/break-up-of-the-union-insight-and-opinions-of-mps/) - [Diversity and Inclusion in the workplace - How well are businesses progressing?](https://savanta.com/us/knowledge-centre/view/diversity-and-inclusion-in-the-workplace-how-well-are-businesses-progressing/) - [Launching this year’s top 100 Most Loved Retail brands report](https://savanta.com/us/knowledge-centre/view/launching-this-years-top-100-most-loved-retail-brands-report/) - [The power of emotion - Creative TV ads that drive profitability](https://savanta.com/us/knowledge-centre/view/the-power-of-emotion-creative-tv-ads-that-drive-profitability/) - [Getting the real story: finding insights beyond survey metrics](https://savanta.com/us/knowledge-centre/view/getting-the-real-story-finding-insights-beyond-survey-metrics/) - [How COVID-19 passports impact UK business confidence](https://savanta.com/us/knowledge-centre/view/how-covid-19-passports-impact-uk-business-confidence/) - [Improvement to student satisfaction but increasing concerns for mental health](https://savanta.com/us/knowledge-centre/view/improvement-to-student-satisfaction-but-increasing-concerns-for-mental-health/) - [Gen Z's view on health, wellness & body positivity](https://savanta.com/us/knowledge-centre/view/gen-zs-view-on-health-wellness-body-positivity/) - [Young givers – Engaging millennial high earners in philanthropy](https://savanta.com/us/knowledge-centre/view/young-givers-engaging-millennial-high-earners-in-philanthropy/) - [The opinions of MPs on the Government’s handling of Brexit](https://savanta.com/us/knowledge-centre/view/the-opinions-of-mps-on-the-governments-handling-of-brexit/) - [Thought leadership in the new work from home era](https://savanta.com/us/knowledge-centre/view/thought-leadership-in-the-new-work-from-home-era/) - [Americans are almost ready to buy electric vehicles](https://savanta.com/us/knowledge-centre/view/americans-are-almost-ready-to-buy-electric-vehicles/) - [Salmond standing as an MSP](https://savanta.com/us/knowledge-centre/view/salmond-standing-as-an-msp/) - [Do businesses care about sustainability?](https://savanta.com/us/knowledge-centre/view/do-businesses-care-about-sustainability/) - [Going local – building a sense of community in retail](https://savanta.com/us/knowledge-centre/view/going-local-building-a-sense-of-community-in-retail/) - [Pollwatch: March Political Tracker](https://savanta.com/us/knowledge-centre/view/pollwatch-march-political-tracker/) - [Americans Join Team Harry and Meghan](https://savanta.com/us/knowledge-centre/view/americans-join-team-harry-and-meghan/) - [Savanta selects Refuge as its charity of the year](https://savanta.com/us/knowledge-centre/view/savanta-selects-refuge-as-its-charity-of-the-year/) - [Identifying category risk to inform decision making](https://savanta.com/us/knowledge-centre/view/identifying-category-risk-to-inform-decision-making/) - [Understanding the digital world of reputation](https://savanta.com/us/knowledge-centre/view/understanding-the-digital-world-of-reputation/) - [Do Gen Z and millennials care about their environmental impact?](https://savanta.com/us/knowledge-centre/view/do-gen-z-and-millennials-care-about-their-environmental-impact/) - [Pre and post-pandemic extremist messaging](https://savanta.com/us/knowledge-centre/view/pre-and-post-pandemic-extremist-messaging/) - [UK businesses’ reaction to the roadmap out of lockdown](https://savanta.com/us/knowledge-centre/view/uk-businesses-reaction-to-the-roadmap-out-of-lockdown/) - [Effective public communication during the pandemic](https://savanta.com/us/knowledge-centre/view/effective-public-communication-during-the-pandemic/) - [How to understand your category to inform investment decisions](https://savanta.com/us/knowledge-centre/view/how-to-understand-your-category-to-inform-investment-decisions/) - [Join us for our B2B Digital Ad Performance (DAP) webinar](https://savanta.com/us/knowledge-centre/view/join-us-for-our-b2b-digital-ad-performance-dap-webinar/) - [Side Hustles: The New Way to Supplement Your Income](https://savanta.com/us/knowledge-centre/view/side-hustles-the-new-way-to-supplement-your-income/) - [Encouraging participation in sport](https://savanta.com/us/knowledge-centre/view/encouraging-participation-in-sport/) - [Bad News Budget Postponed – But For How Long?](https://savanta.com/us/knowledge-centre/view/bad-news-budget-postponed-but-for-how-long/) - [Conducting stakeholder research in the transport sector](https://savanta.com/us/knowledge-centre/view/conducting-stakeholder-research-in-the-transport-sector/) - [Has negative press impacted the rise of Klarna?](https://savanta.com/us/knowledge-centre/view/has-negative-press-impacted-the-rise-of-klarna/) - [Going back to the office: a thing of the past?](https://savanta.com/us/knowledge-centre/view/going-back-to-the-office-a-thing-of-the-past/) - [The views of peers on parliament’s restoration](https://savanta.com/us/knowledge-centre/view/the-views-of-peers-on-parliaments-restoration/) - [On the move - creating change post-COVID](https://savanta.com/us/knowledge-centre/view/on-the-move-creating-change-post-covid/) - [UK Businesses’ verdict on the Brexit deal](https://savanta.com/us/knowledge-centre/view/uk-businesses-verdict-on-the-brexit-deal/) - [Impact of the third lockdown on business confidence](https://savanta.com/us/knowledge-centre/view/impact-of-the-third-lockdown-on-business-confidence/) - [Pollwatch: A roadmap to normal](https://savanta.com/us/knowledge-centre/view/pollwatch-a-roadmap-to-normal/) - [COVID-19 precautions increase as the end draws near](https://savanta.com/us/knowledge-centre/view/covid-19-precautions-increase-as-the-end-draws-near/) - [How to better understand future consumer behaviour](https://savanta.com/us/knowledge-centre/view/how-to-better-understand-future-consumer-behaviour/) - [After a rally in Q3, Business Confidence fell back once more as restrictions tightened in Q4](https://savanta.com/us/knowledge-centre/view/after-a-rally-in-q3-business-confidence-fell-back-once-more-as-restrictions-tightened-in-q4/) - [Love in the time of Covid-19](https://savanta.com/us/knowledge-centre/view/love-in-the-time-of-covid-19/) - [Pollwatch: Peers & Brexit](https://savanta.com/us/knowledge-centre/view/peers-brexit/) - [How Americans Will Celebrate Super Bowl LV in 2021](https://savanta.com/us/knowledge-centre/view/how-americans-will-celebrate-super-bowl-lv-in-2021/) - [The essential way to use concept testing to drive innovation success](https://savanta.com/us/knowledge-centre/view/the-essential-way-to-use-concept-testing-and-drive-innovation-success/) - [Savanta appoints two new female board members as part of its second birthday celebrations](https://savanta.com/us/knowledge-centre/view/savanta-appoints-two-new-female-board-members-as-part-of-its-second-birthday-celebrations/) - [The willingness to receive the COVID-19 vaccine divides Americans](https://savanta.com/us/knowledge-centre/view/the-willingness-to-receive-the-covid-19-vaccine-divides-americans/) - [Should teachers be vaccinated sooner?](https://savanta.com/us/knowledge-centre/view/should-teachers-be-vaccinated-sooner/) - [What Will Americans Buy in 2021?](https://savanta.com/us/knowledge-centre/view/what-will-americans-buy-in-2021/) - [Knowledge is king - Winning pitches the smart way in 2021](https://savanta.com/us/knowledge-centre/view/knowledge-is-king-winning-pitches-the-smart-way-in-2021/) - [Is there support among MPs for a CANZUK agreement?](https://savanta.com/us/knowledge-centre/view/is-there-support-among-mps-for-a-canzuk-agreement/) - [Advertising in lockdown - getting your creative to engage](https://savanta.com/us/knowledge-centre/view/advertising-in-lockdown-getting-your-creative-to-engage/) - [Predicting and optimising your packaging performance on-shelf](https://savanta.com/us/knowledge-centre/view/predicting-and-optimising-your-packaging-performance-on-shelf/) - [New year, new deal](https://savanta.com/us/knowledge-centre/view/new-year-new-deal/) - [Black Lives Matter: Everywhere](https://savanta.com/us/knowledge-centre/view/how-do-black-employees-feel-in-the-workplace/) - [Creating standout packaging – How to connect with your customers](https://savanta.com/us/knowledge-centre/view/creating-standout-packaging-how-to-connect-with-your-customers/) - [Pollwatch: Is third time a charm?](https://savanta.com/us/knowledge-centre/view/pollwatch-is-the-third-time-a-charm/) - [Americans want to watch new movies at home, not in theaters](https://savanta.com/us/knowledge-centre/view/americans-want-to-watch-new-movies-at-home-not-in-theaters/) - [Working from home during COVID-19 has its pros and cons](https://savanta.com/us/knowledge-centre/view/working-from-home-during-covid-19-has-its-pros-and-cons/) - [How do we pay for Christmas?](https://savanta.com/us/knowledge-centre/view/how-do-we-pay-for-christmas/) - [A new American consumer evolves from COVID-19](https://savanta.com/us/knowledge-centre/view/a-new-american-consumer-evolves-from-covid-19/) - [Business banking during a global pandemic - How have banks performed?](https://savanta.com/us/knowledge-centre/view/business-banking-during-a-global-pandemic-how-have-banks-performed/) - [Guinness – Converting sponsorship into Brand Love during Covid](https://savanta.com/us/knowledge-centre/view/guinness-converting-sponsorship-into-brand-love-during-covid/) - [Impact of the second lockdown on UK businesses – and considerations for 2021](https://savanta.com/us/knowledge-centre/view/impact-of-the-second-lockdown-on-uk-businesses-and-considerations-for-2021/) - [Americans feel charitable and merry despite COVID-19](https://savanta.com/us/knowledge-centre/view/americans-feel-charitable-and-merry-despite-covid-19/) - [The future of the workplace](https://savanta.com/us/knowledge-centre/view/the-future-of-the-workplace/) - [Consumer datasets made easy – an essential way to accessing data](https://savanta.com/us/knowledge-centre/view/consumer-datasets-made-easy-an-essential-way-to-accessing-data/) - [Which Eating Out (or dining in) brand is most loved in 2020?](https://savanta.com/us/knowledge-centre/view/which-eating-out-or-dining-in-brand-is-most-loved-in-2020/) - [Filling in the gaps – Essentials, the savvy way to build knowledge](https://savanta.com/us/knowledge-centre/view/filling-in-the-gaps-essentials-the-savvy-way-to-build-knowledge/) - [What does putting passengers at the heart of decision making mean?](https://savanta.com/us/knowledge-centre/view/what-does-putting-passengers-at-the-heart-of-decision-making-mean/) - [Luxury brands should be grateful for Chinese HNWIs domestic spending](https://savanta.com/us/knowledge-centre/view/luxury-brands-should-be-grateful-for-chinese-hnwis-domestic-spending/) - [Putting the fans front and centre](https://savanta.com/us/knowledge-centre/view/putting-the-fans-front-and-centre/) - [How to be confident in your decision making – getting more than the basics right](https://savanta.com/us/knowledge-centre/view/how-to-be-confident-in-your-decision-making-getting-more-than-the-basics-right/) - [The hopes and fears for the future of the workplace](https://savanta.com/us/knowledge-centre/view/savanta-business-tracker-the-hopes-and-fears-for-the-future-of-the-workplace/) - [Should the UK government introduce a wealth tax to pay for Covid-19?](https://savanta.com/us/knowledge-centre/view/should-the-uk-government-introduce-a-wealth-tax-to-pay-for-covid-19/) - [Americans react to the COVID-19 vaccine](https://savanta.com/us/knowledge-centre/view/americans-react-to-the-covid-19-vaccine/) - [Beyond the essentials – here’s how to be confident in your decision making](https://savanta.com/us/knowledge-centre/view/beyond-the-essentials-heres-how-to-be-confident-in-your-decision-making/) - [Adapting to a new-normal in the post-pandemic world](https://savanta.com/us/knowledge-centre/view/adapting-to-a-new-normal-in-the-post-pandemic-world/) - [Brits planning bumper festive spending, but wary of Black Friday and Cyber Monday](https://savanta.com/us/knowledge-centre/view/brits-planning-bumper-festive-spending-but-wary-of-black-friday-and-cyber-monday/) - [What influences the influencers?](https://savanta.com/us/knowledge-centre/view/what-influences-the-influencers/) - [Exploring range optimisation to maximise brand growth](https://savanta.com/us/knowledge-centre/view/exploring-range-optimisation-to-maximise-brand-growth/) - [Off the rails or back on track?](https://savanta.com/us/knowledge-centre/view/off-the-rails-or-back-on-track/) - [Apple Pay outperforms its main competitors for ‘Brand Love’](https://savanta.com/us/knowledge-centre/view/apple-pay-outperforms-its-main-competitors-for-brand-love/) - [Employers understand safety, but do they understand health?](https://savanta.com/us/knowledge-centre/view/employers-understand-safety-but-do-they-understand-health/) - [The impact of COVID-19 & Brexit – the recovery & resilience of UK businesses](https://savanta.com/us/knowledge-centre/view/the-impact-of-covid-19-brexit-the-recovery-resilience-of-uk-businesses/) - [Pollwatch: keen for a vaccine?](https://savanta.com/us/knowledge-centre/view/pollwatch-keen-for-a-vaccine/) - [The future of public transport: Views of businesses are crucial](https://savanta.com/us/knowledge-centre/view/the-future-of-public-transport-views-of-businesses-are-crucial/) - [US businesses are showing signs of recovery from the Covid crisis](https://savanta.com/us/knowledge-centre/view/businesses-are-showing-signs-of-recovery-from-the-covid-crisis/) - [Pollwatch: An injection of approval](https://savanta.com/us/knowledge-centre/view/pollwatch-an-injection-of-approval/) - [Re-evaluating attitudes to savings and finance](https://savanta.com/us/knowledge-centre/view/re-evaluating-attitudes-to-savings-and-finance/) - [How retailers are adopting digital and omnichannel strategies during COVID-19](https://savanta.com/us/knowledge-centre/view/how-retailers-are-adopting-digital-and-omnichannel-strategies-during-covid-19/) - [The power of creative: Five golden rules to design TV advertising that drives profitability](https://savanta.com/us/knowledge-centre/view/the-power-of-creative-five-golden-rules-to-design-tv-advertising-that-drives-profitability/) - [Bonfire Night: Lockdown Edition](https://savanta.com/us/knowledge-centre/view/bonfire-night-lockdown-edition/) - [The Covid Campus](https://savanta.com/us/knowledge-centre/view/the-covid-campus/) - [Open Finance and Wealth Management: Sharing data to transform how advice is given](https://savanta.com/us/knowledge-centre/view/open-finance-and-wealth-management-sharing-data-to-transform-how-advice-is-given/) - [Savanta ComRes second lockdown snap polling](https://savanta.com/us/knowledge-centre/view/savanta-comres-second-lockdown-snap-polling/) - [Trick or treat will look different this Halloween](https://savanta.com/us/knowledge-centre/view/trick-or-treat-will-look-different-this-halloween/) - [Pollwatch: Running out of road](https://savanta.com/us/knowledge-centre/view/pollwatch-running-out-of-road/) - [App based loyalty, a key to Happier McDonald’s Meals](https://savanta.com/us/knowledge-centre/view/app-based-loyalty-a-key-to-happier-mcdonalds-meals/) - [Pollwatch: When is local best?](https://savanta.com/us/knowledge-centre/view/pollwatch-when-is-local-best/) - [Marketing industry in deep step change due to the pandemic](https://savanta.com/us/knowledge-centre/view/marketing-industry-in-deep-step-change-due-to-the-pandemic/) - [Concept testing and driving NPD success](https://savanta.com/us/knowledge-centre/view/concept-testing-and-driving-npd-success/) - [Is technology saving Americans from loneliness?](https://savanta.com/us/knowledge-centre/view/is-technology-saving-americans-from-loneliness/) - [Gaming and esports an ‘escape from reality’ for Americans](https://savanta.com/us/knowledge-centre/view/gaming-and-esports-an-escape-from-reality-for-americans/) - [Traditional ‘dine-in’ is out, so what’s next for US restaurants?](https://savanta.com/us/knowledge-centre/view/traditional-dine-in-is-out-so-whats-next-for-us-restaurants/) - [COVID-19 - Grocery missions and channels: Autumn 2020](https://savanta.com/us/knowledge-centre/view/covid-19-grocery-missions-and-channels-autumn-2020/) - [What is it about MoneySavingExpert that consumers love so much?](https://savanta.com/us/knowledge-centre/view/what-is-it-about-moneysavingexpert-that-consumers-love-so-much/) - [How Gin & Tonic became the ultimate all-occasion drink](https://savanta.com/us/knowledge-centre/view/how-gin-tonic-became-the-ultimate-all-occasion-drink/) - [Half of American parents feel overwhelmed with their current responsibilities](https://savanta.com/us/knowledge-centre/view/half-of-american-parents-feel-overwhelmed-with-their-current-responsibilities/) - [Can PayPal maintain its position as the UK’s most loved financial services brand?](https://savanta.com/us/knowledge-centre/view/can-paypal-maintain-its-position-as-the-uks-most-loved-financial-services-brand/) - [Together as one](https://savanta.com/us/knowledge-centre/view/together-as-one/) - [How do perceptions of race equality differ among UK MPs?](https://savanta.com/us/knowledge-centre/view/how-do-perceptions-of-race-equality-differ-among-uk-mps/) - [Drinks brands - know your competitors as you know yourself](https://savanta.com/us/knowledge-centre/view/why-knowing-your-competition-is-so-important-in-the-drinks-industry/) - [The Markle Debacle: how do the British public feel about the Sussexes now?](https://savanta.com/us/knowledge-centre/view/the-markle-debacle-how-do-the-british-public-feel-about-the-sussexes-now/) - [One in ten start-ups are using a neobank as their primary business bank](https://savanta.com/us/knowledge-centre/view/one-in-ten-start-ups-are-using-a-neobank-as-their-primary-business-bank/) - [Just one third of Americans are optimistic about the future of the country](https://savanta.com/us/knowledge-centre/view/just-one-third-of-americans-are-optimistic-about-the-future-of-the-country/) - [Context matters – W.I.N at retail shopping post COVID](https://savanta.com/us/knowledge-centre/view/context-matters-w-i-n-at-retail-shopping-post-covid/) - [How brands can maximise their product’s potential](https://savanta.com/us/knowledge-centre/view/how-brands-can-maximise-their-products-potential/) - [Digital interaction is here to stay!](https://savanta.com/us/knowledge-centre/view/digital-interaction-is-here-to-stay/) - [Vegan? No Added Sugar? Sustainable? Make sure your brand’s claims don’t miss the mark](https://savanta.com/us/knowledge-centre/view/vegan-no-added-sugar-sustainable-make-sure-your-brands-claims-dont-miss-the-mark/) - [Six in ten Americans think climate change is a political issue](https://savanta.com/us/knowledge-centre/view/six-in-ten-americans-think-climate-change-is-a-political-issue/) - [How do younger drinkers differ to older drinkers?](https://savanta.com/us/knowledge-centre/view/how-do-younger-drinkers-differ-to-older-drinkers/) - [What’s next for public transport operators?](https://savanta.com/us/knowledge-centre/view/whats-next-for-public-transport-operators/) - [Top tips for evaluating campaign effectiveness](https://savanta.com/us/knowledge-centre/view/top-tips-for-evaluating-campaign-effectiveness/) - [Seven in ten Brits scared of a ‘second wave’ of COVID-19](https://savanta.com/us/knowledge-centre/view/seven-in-ten-brits-scared-of-a-second-wave-of-covid-19/) - [What NPS should private banks and wealth managers strive for?](https://savanta.com/us/knowledge-centre/view/what-nps-should-private-banks-and-wealth-managers-strive-for/) - [Where MPs get their news](https://savanta.com/us/knowledge-centre/view/where-mps-get-their-news/) - [Planning for in-season success](https://savanta.com/us/knowledge-centre/view/planning-for-in-season-success/) - [Over half of US children will be attending school classes virtually this fall](https://savanta.com/us/knowledge-centre/view/over-half-of-us-children-will-be-attending-school-classes-virtually-this-fall/) - [Pollwatch: Almost half of Brits support extending furlough in its current format beyond October](https://savanta.com/us/knowledge-centre/view/almost-half-of-brits-support-extending-furlough-in-its-current-format-beyond-october/) - [Klarna has scored a place in the UK’s top 10 financial services brands – here’s why](https://savanta.com/us/knowledge-centre/view/klarna-has-scored-a-place-in-the-uks-top-10-financial-services-brands-heres-why/) - [How do brands ensure their creative is engaging audiences?](https://savanta.com/us/knowledge-centre/view/how-do-brands-ensure-their-creative-is-engaging-audiences/) - [British public’s Top 100 most loved drinks brands revealed](https://savanta.com/us/knowledge-centre/view/british-publics-top-100-most-loved-drinks-brands-revealed/) - [How has COVID-19 impacted the wealthy?](https://savanta.com/us/knowledge-centre/view/how-has-covid-19-impacted-the-wealthy/) - [British public’s top 100 most loved financial services brands revealed](https://savanta.com/us/knowledge-centre/view/british-publics-top-100-most-loved-financial-services-brands-revealed/) - [Two thirds of Brits want Eat Out to Help Out scheme extended](https://savanta.com/us/knowledge-centre/view/two-thirds-of-brits-want-eat-out-to-help-out-scheme-extended/) - [Half of medium to large businesses planning on hiring a management consultancy in next year](https://savanta.com/us/knowledge-centre/view/half-of-medium-to-large-businesses-planning-on-hiring-a-management-consultancy-in-next-year/) - [Pollwatch: Migrants, the NHS and the public mood](https://savanta.com/us/knowledge-centre/view/pollwatch-migrants-the-nhs-and-the-public-mood/) - [Pollwatch: One hot week in politics](https://savanta.com/us/knowledge-centre/view/pollwatch-one-hot-week-in-politics/) - [Nearly a third of Americans' financial health negatively impacted by COVID-19](https://savanta.com/us/knowledge-centre/view/nearly-a-third-of-americans-financial-health-negatively-impacted-by-covid-19/) - [Over two in five Brits won’t holiday abroad or in UK until 2021](https://savanta.com/us/knowledge-centre/view/over-two-in-five-brits-wont-holiday-abroad-or-in-uk-until-2021/) - [Over half of Brits set to make use of ‘Eat Out to Help Out’ scheme](https://savanta.com/us/knowledge-centre/view/over-half-of-brits-set-to-make-use-of-eat-out-to-help-out-scheme/) - [Virus concerns at an all time high among US consumers](https://savanta.com/us/knowledge-centre/view/virus-concerns-at-an-all-time-high-among-us-consumers/) - [Could quarantine lockdown signal the end of cable TV in the US?](https://savanta.com/us/knowledge-centre/view/could-quarantine-lockdown-signal-the-end-of-cable-tv-in-the-us/) - [Pollwatch: face coverings, debt and the future](https://savanta.com/us/knowledge-centre/view/face-coverings-debt-and-the-future/) - [Is your passenger segmentation COVID ready?](https://savanta.com/us/knowledge-centre/view/is-your-passenger-segmentation-covid-ready/) - [Conservatives extending their lead despite drop in cabinet’s personal ratings](https://savanta.com/us/knowledge-centre/view/conservatives-extending-their-lead-despite-drop-in-cabinets-personal-ratings/) - [The emotional impact of a cashless society](https://savanta.com/us/knowledge-centre/view/the-emotional-impact-of-a-cashless-society/) - [Does charity brand love differ by region?](https://savanta.com/us/knowledge-centre/view/does-charity-brand-love-differ-by-region/) - [Barriers to giving](https://savanta.com/us/knowledge-centre/view/barriers-to-giving/) - [2020: a year of crisis or opportunity for the travel and transport industry?](https://savanta.com/us/knowledge-centre/view/2020-a-year-of-crisis-or-opportunity-for-the-travel-and-transport-industry/) - [Women in the West Midlands and Greater Manchester: how has the pandemic affected them?](https://savanta.com/us/knowledge-centre/view/women-in-the-west-midlands-and-greater-manchester-how-has-the-pandemic-affected-them/) - [COVID-19 - Grocery missions and channels](https://savanta.com/us/knowledge-centre/view/covid19-grocery-missions-and-channels/) - [A new era of packaging](https://savanta.com/us/knowledge-centre/view/a-new-era-of-packaging/) - [Making sense of change - Financial Services edition](https://savanta.com/us/knowledge-centre/view/making-sense-of-change-financial-services-edition/) - [Public transport: should the message change?](https://savanta.com/us/knowledge-centre/view/public-transport-should-the-message-change/) - [Does the government’s green recovery go far enough?](https://savanta.com/us/knowledge-centre/view/does-the-governments-green-recovery-go-far-enough/) - [A look at Rishi Sunak's approval ratings](https://savanta.com/us/knowledge-centre/view/a-look-at-rishi-sunaks-approval-ratings/) - [Consumers are predicting a second wave, are brands focusing on the wrong thing?](https://savanta.com/us/knowledge-centre/view/consumers-are-predicting-a-second-wave-are-brands-focussing-on-the-wrong-thing/) - [Over two in five Brits support government proposal to welcome Hong Kongers](https://savanta.com/us/knowledge-centre/view/over-two-in-five-brits-support-government-proposal-to-welcome-hong-kongers/) - [MPs perceptions of the global and EU response to the Covid-19 pandemic](https://savanta.com/us/knowledge-centre/view/mps-perceptions-of-the-global-and-eu-response-to-the-covid-19-pandemic/) - [The importance of using an evidence-based approach to deliver commercial advantage](https://savanta.com/us/knowledge-centre/view/the-importance-of-using-an-evidence-based-approach-to-deliver-commercial-advantage/) - [How can cultural organisations keep engagement strong during COVID-19?](https://savanta.com/us/knowledge-centre/view/how-can-cultural-organisations-keep-engagement-strong-during-covid-19-and-prepare-to-re-open/) - [The impact of COVID-19 on the working lives of MPs](https://savanta.com/us/knowledge-centre/view/the-impact-of-covid-19-on-the-working-lives-of-mps/) - [Navigating the yellow brick road](https://savanta.com/us/knowledge-centre/view/navigating-the-yellow-brick-road/) - [Londoners are facing significant challenges, but remain loyal to their city](https://savanta.com/us/knowledge-centre/view/londoners-are-facing-significant-challenges-but-remain-loyal-to-their-city/) - [Post COVID-19](https://savanta.com/us/knowledge-centre/view/post-covid-19-a-disorderly-return-to-competition/) - [Creating standout packaging](https://savanta.com/us/knowledge-centre/view/creating-standout-packaging/) - [How retailers can “W.I.N” in a post-pandemic world](https://savanta.com/us/knowledge-centre/view/how-retailers-can-w-i-n-in-a-post-pandemic-world/) - [Three quarters of US businesses might accelerate their digital transformations](https://savanta.com/us/knowledge-centre/view/three-quarters-of-us-businesses-might-accelerate-their-digital-transformations/) - [Grocery shopping during lockdown and beyond](https://savanta.com/us/knowledge-centre/view/what-changing-shopping-behaviours-mean-for-brands/) - [An evidence-based approach can help you navigate through uncertainty](https://savanta.com/us/knowledge-centre/view/an-evidence-based-approach-can-help-you-navigate-through-uncertainty/) - [Seven in ten Americans think the economic condition of the country has declined](https://savanta.com/us/knowledge-centre/view/seven-in-ten-americans-believe-that-the-economic-condition-of-the-country-has-declined/) - [Resetting the NHS – adapting for the future](https://savanta.com/us/knowledge-centre/view/resetting-the-nhs-adapting-for-the-future/) - [Why research has come to life during lockdown](https://savanta.com/us/knowledge-centre/view/why-research-has-come-to-life-during-lockdown/) - [What will reopening mean for museums, and are visitors ready to return?](https://savanta.com/us/knowledge-centre/view/what-will-reopening-mean-for-museums-and-are-visitors-ready-to-return/) - [US businesses are feeling less negative about the impact of coronavirus](https://savanta.com/us/knowledge-centre/view/businesses-are-feeling-less-negative-about-the-impact-of-coronavirus/) - [Pandemic will accelerate digital change](https://savanta.com/us/knowledge-centre/view/pandemic-will-accelerate-digital-change/) - [Is the environment still on the agenda, and if so, who really cares?](https://savanta.com/us/knowledge-centre/view/is-the-environment-still-on-the-agenda-and-if-so-who-really-cares/) - [The journey ahead for transport in London after the Coronavirus pandemic](https://savanta.com/us/knowledge-centre/view/the-journey-ahead-for-transport-in-london-after-the-coronavirus-pandemic/) - [Has COVID-19 been the most effective behavioural nudge to kickstart a savings habit?](https://savanta.com/us/knowledge-centre/view/has-covid-19-been-the-most-effective-behavioural-nudge-to-kickstart-a-savings-habit/) - [6 steps to success](https://savanta.com/us/knowledge-centre/view/6-steps-to-success/) - [Three ways ‘web-alongs’ can improve your retail offering](https://savanta.com/us/knowledge-centre/view/three-ways-web-alongs-can-improve-your-retail-offering/) - [US consumers are picking up new hobbies in lockdown](https://savanta.com/us/knowledge-centre/view/consumers-are-picking-up-new-hobbies-in-lockdown/) - [Government approval has dropped, but most are still following advice](https://savanta.com/us/knowledge-centre/view/government-approval-has-dropped-but-most-are-still-following-advice/) - [3 things to avoid in your coronavirus advertising](https://savanta.com/us/knowledge-centre/view/3-things-to-avoid-in-your-coronavirus-advertising/) - [Scenarios for starting university in september](https://savanta.com/us/knowledge-centre/view/scenarios-for-starting-university-in-september/) - In the latest webinar commissioned by our client at UCAS, we explore the scenarios of starting university in September and the implications this will have on applicants' feelings and decisions. VP of youth at Savanta, Josephine Hansom explains that many applicants are feeling worried that they will not get the full university experience (missing outAs time in lockdown moves forward and the Government announces the UK's roadmap to easing lockdown, applicants' views are beginning to shift as the reality of what it will mean to start university begins to hit home. - [A deeper understanding of customers a top priority for US businesses](https://savanta.com/us/knowledge-centre/view/a-deeper-understanding-of-customers-a-top-priority-for-us-businesses/) - [Intelligence Capital 2020: a practitioner’s guide:](https://savanta.com/us/knowledge-centre/view/intelligence-capital-2020-a-practitioners-guide/) - [How can leisure and cultural organisations continue to keep engagement strong?](https://savanta.com/us/knowledge-centre/view/how-can-leisure-and-cultural-organisations-continue-to-keep-engagement-strong/) - [How luxury brands have responded to the coronavirus pandemic](https://savanta.com/us/knowledge-centre/view/luxury-brands-have-responded-to-the-coronavirus-pandemic/) - [The new normal for office workers](https://savanta.com/us/knowledge-centre/view/the-new-normal-for-office-workers/) - [Researching the nation’s mental wellbeing in a ‘new normal’](https://savanta.com/us/knowledge-centre/view/researching-the-nations-mental-wellbeing-in-a-new-normal/) - [Drinkers sticking with what they know despite pub closures](https://savanta.com/us/knowledge-centre/view/drinkers-sticking-with-what-they-know-despite-pub-closures/) - [How is the charity sector faring amid COVID-19 pressures?](https://savanta.com/us/knowledge-centre/view/how-is-the-charity-sector-faring-amid-covid-19-pressures/) - [Half of US businesses cutting back on nonessential spending](https://savanta.com/us/knowledge-centre/view/half-of-us-businesses-cutting-back-on-nonessential-spending/) - [The dangerous effects of coronavirus on the workforce](https://savanta.com/us/knowledge-centre/view/the-dangerous-effects-of-coronavirus-on-the-workforce/) - [Why now is the time for premium](https://savanta.com/us/knowledge-centre/view/why-now-is-the-time-for-premium/) - [3 ways supermarket behaviour has changed after seven weeks of lockdown](https://savanta.com/us/knowledge-centre/view/3-ways-supermarket-behaviour-has-changed-after-seven-weeks-of-lockdown/) - [Bó and the role of digital banks in a crisis](https://savanta.com/us/knowledge-centre/view/bo-role-digital-banks-crisis/) - [What’s the immediate public reaction to lockdown changes?](https://savanta.com/us/knowledge-centre/view/immediate-public-reaction-lockdown-changes/) - [How Intelligence Capital gives your organisation a systemic advantage](https://savanta.com/us/knowledge-centre/view/how-intelligence-capital-gives-your-organisation-a-systemic-advantage/) - [Four in ten US consumers purchasing more from independent or small businesses](https://savanta.com/us/knowledge-centre/view/four-in-ten-us-consumers-purchasing-more-from-independent-or-small-businesses/) - [Coronavirus impact on US businesses has begun to stabilize](https://savanta.com/us/knowledge-centre/view/coronavirus-impact-on-us-businesses-has-begun-to-stabilize/) - [Can wealth management companies adapt to the new digital reality?](https://savanta.com/us/knowledge-centre/view/can-wealth-management-companies-adapt-to-the-new-digital-reality/) - [Half of business owners say employee wellbeing has deteriorated since lockdown](https://savanta.com/us/knowledge-centre/view/half-of-business-owners-say-employee-wellbeing-has-deteriorated-since-lockdown/) - [Will COVID-19 change how we spend our time post-lockdown?](https://savanta.com/us/knowledge-centre/view/will-covid-19-change-how-we-spend-our-time-post-lockdown/) - [Are the public losing their motivation to be active?](https://savanta.com/us/knowledge-centre/view/are-the-public-losing-their-motivation-to-be-active/) - [Just a quarter of US consumers expect life to ‘go back to normal’ after lockdown](https://savanta.com/us/knowledge-centre/view/just-a-quarter-of-us-consumers-expect-life-to-go-back-to-normal-after-lockdown/) - [US businesses are feeling less impacted by COVID-19 now than last week](https://savanta.com/us/knowledge-centre/view/us-businesses-are-feeling-less-impacted-by-covid-19-now-than-last-week/) - [The challenge for health charities during COVID-19](https://savanta.com/us/knowledge-centre/view/the-challenge-for-health-charities-during-covid-19/) - [Third of people don’t think the government is doing enough for the leisure industry](https://savanta.com/us/knowledge-centre/view/third-of-people-dont-think-government-is-doing-enough-for-leisure-industry/) - [Many US consumers believe brands must adapt ads to avoid being ‘insensitive’](https://savanta.com/us/knowledge-centre/view/many-us-consumers-believe-brands-must-adapt-ads-to-avoid-being-insensitive/) - [Why empathy in advertising is more important than ever](https://savanta.com/us/knowledge-centre/view/why-empathy-in-advertising-is-more-important-than-ever/) - [Just 5% of people in the UK aren’t following government advice](https://savanta.com/us/knowledge-centre/view/just-5-of-people-in-the-uk-arent-following-government-advice/) - [Tesco leads the supermarket fightback against the discounters](https://savanta.com/us/knowledge-centre/view/tesco-leads-the-supermarket-fightback-against-the-discounters/) - [How are we feeling one month into lockdown?](https://savanta.com/us/knowledge-centre/view/how-are-we-feeling-one-month-into-lockdown/) - [Two in five think the Government is not doing enough to support the NHS](https://savanta.com/us/knowledge-centre/view/two-in-five-think-the-government-is-not-doing-enough-to-support-the-nhs/) - [Ask questions, listen and - critically - make decisions](https://savanta.com/us/knowledge-centre/view/ask-questions-listen-and-critically-make-decisions/) - [Drinkers demand Ghost Ship, Zubrowka and San Pellegrino](https://savanta.com/us/knowledge-centre/view/drinkers-demand-ghost-ship-zubrowka-and-san-pellegrino/) - [Concern for US businesses grows as projects and revenue leads decline by over half](https://savanta.com/us/knowledge-centre/view/concern-for-us-businesses-grows-as-projects-and-revenue-leads-decline-by-over-half/) - [How Londoners’ coronavirus experience differs from the rest of the UK](https://savanta.com/us/knowledge-centre/view/how-londoners-coronavirus-experience-differs-from-the-rest-of-the-uk/) - [The differential impact of the COVID-19 outbreak](https://savanta.com/us/knowledge-centre/view/the-differential-impact-of-the-covid-19-outbreak/) - [Coming back stronger after a pandemic](https://savanta.com/us/knowledge-centre/view/coming-back-stronger-after-a-pandemic/) - [What’s behind the demise of Cath Kidston?](https://savanta.com/us/knowledge-centre/view/whats-behind-demise-of-cath-kidston/) - [How are the different age groups coping during the coronavirus pandemic?](https://savanta.com/us/knowledge-centre/view/how-are-the-different-age-groups-coping-during-the-coronavirus-pandemic/) - [Government approval ratings drop significantly over past week](https://savanta.com/us/knowledge-centre/view/government-approval-ratings-drop-significantly-over-past-week/) - [Just six in ten businesses are aware of government support schemes](https://savanta.com/us/knowledge-centre/view/just-six-in-ten-businesses-are-aware-of-government-support-schemes/) - [Coronavirus crisis shows the real value in genuine expertise](https://savanta.com/us/knowledge-centre/view/coronavirus-crisis-shows-the-real-value-in-genuine-expertise/) - [This is revolution not evolution](https://savanta.com/us/knowledge-centre/view/this-is-revolution-not-evolution/) - [Number of people following government advice falls](https://savanta.com/us/knowledge-centre/view/number-of-people-following-government-advice-falls/) - [Six in ten US businesses report a decrease in revenues](https://savanta.com/us/knowledge-centre/view/six-in-ten-us-businesses-report-a-decrease-in-revenues/) - [The importance of evidence in uncertain times](https://savanta.com/us/knowledge-centre/view/the-importance-of-evidence-in-uncertain-times/) - [How is the US population coping during lockdown?](https://savanta.com/us/knowledge-centre/view/how-is-the-us-population-coping-during-lockdown/) - [How the public feel amid news lockdown will go on until May](https://savanta.com/us/knowledge-centre/view/how-the-public-feel-amid-news-lockdown-will-go-on-until-may/) - [Business ‘bouncebackability’ after coronavirus](https://savanta.com/us/knowledge-centre/view/business-bouncebackability-after-coronavirus/) - [Coronavirus worry at highest levels since last week](https://savanta.com/us/knowledge-centre/view/coronavirus-worry-at-highest-levels-for-over-a-week/) - [How did we spend Easter weekend amid lockdown?](https://savanta.com/us/knowledge-centre/view/how-did-we-spend-easter-weekend-amid-lockdown/) - [Confidence stabilises as use of government schemes grows](https://savanta.com/us/knowledge-centre/view/confidence-stabilises-as-use-of-government-schemes-grows/) - [Levels of worry about Covid-19 are decreasing](https://savanta.com/us/knowledge-centre/view/levels-of-worry-about-covid-19-are-decreasing/) - [Just two in five (40%) say they are currently self-isolating](https://savanta.com/us/knowledge-centre/view/just-two-in-five-40-say-they-are-currently-self-isolating/) - [How the wealthy are reacting to the coronavirus pandemic](https://savanta.com/us/knowledge-centre/view/how-the-wealthy-are-reacting-to-the-coronavirus-pandemic/) - [Will people pay to stream the latest film releases at home?](https://savanta.com/us/knowledge-centre/view/will-people-pay-to-stream-the-latest-film-releases-at-home/) - [A third of shoppers report not seeing any empty shelves](https://savanta.com/us/knowledge-centre/view/a-third-of-shoppers-report-not-seeing-any-empty-shelves/) - [A new normal defined by discontinuity](https://savanta.com/us/knowledge-centre/view/a-new-normal-defined-by-discontinuity/) - [The majority of us are still following government advice](https://savanta.com/us/knowledge-centre/view/the-majority-of-us-are-still-following-government-advice/) - [Increasing numbers don’t think the government is doing enough to support the NHS](https://savanta.com/us/knowledge-centre/view/increasing-numbers-dont-think-the-government-is-doing-enough-to-support-the-nhs/) - [What the data says about our first ten days in lockdown](https://savanta.com/us/knowledge-centre/view/what-the-data-says-about-our-first-ten-days-in-lockdown/) - [Brand heroes and villains in a crisis: part two](https://savanta.com/us/knowledge-centre/view/brand-heroes-and-villains-in-a-crisis-part-2/) - [Brand heroes and villains in a crisis: part one](https://savanta.com/us/knowledge-centre/view/brand-heroes-and-villains-in-a-crisis-part-one/) - [Public expects the crisis to go on for ten months](https://savanta.com/us/knowledge-centre/view/public-expect-crisis-to-last-ten-months/) - ['Sorry, I was on mute'](https://savanta.com/us/knowledge-centre/view/sorry-i-was-on-mute/) - [Sharp drop in those required to attend regular place of employment](https://savanta.com/us/knowledge-centre/view/sharp-drop-in-those-required-to-attend-regular-place-of-employment/) - [Only six in ten small businesses confident they will survive the COVID-19 crisis](https://savanta.com/us/knowledge-centre/view/only-six-in-ten-small-businesses-confident-they-will-survive-the-covid-19-crisis/) - [UK public believe the government is doing what it can to handle coronavirus crisis](https://savanta.com/us/knowledge-centre/view/uk-public-believe-the-government-is-doing-what-it-can-to-handle-coronavirus-crisis/) - [Almost half of people in the UK now self-isolating](https://savanta.com/us/knowledge-centre/view/almost-half-of-people-in-the-uk-now-self-isolating/) - [UK public facing another weekend of worry](https://savanta.com/us/knowledge-centre/view/uk-public-facing-another-weekend-of-worry/) - [How COVID-19 has changed supermarket usage over the last six weeks](https://savanta.com/us/knowledge-centre/view/how-covid-19-has-changed-supermarket-usage-over-the-last-six-weeks/) - [Half of people in the UK left the house yesterday](https://savanta.com/us/knowledge-centre/view/half-of-people-in-the-uk-left-the-house-yesterday/) - [The epic opens: a look back at our first week in lockdown](https://savanta.com/us/knowledge-centre/view/the-epic-opens-a-look-back-at-our-first-week-in-lockdown/) - [Firmer government guidance seems to have calmed nerves](https://savanta.com/us/knowledge-centre/view/firmer-government-guidance-calms-nerves/) - [How will we cope without pubs and restaurants?](https://savanta.com/us/knowledge-centre/view/how-will-we-cope-without-pubs-and-restaurants/) - [Coronavirus data from the last day pre-lockdown](https://savanta.com/us/knowledge-centre/view/coronavirus-data-from-the-last-day-pre-lockdown/) - [Coronavirus: more people are following government advice](https://savanta.com/us/knowledge-centre/view/coronavirus-more-people-are-following-government-advice/) - [Coronavirus Data Tracker – Weekly Insight Bulletin](https://savanta.com/us/knowledge-centre/view/coronavirus-data-survey-tracker-weekly/) - [Savanta Live](https://savanta.com/us/knowledge-centre/view/savanta-live/) - [Coronavirus (Covid-19) Tracker](https://savanta.com/us/knowledge-centre/view/covid-19-tracker/) - [Why charities need to let supporters shape their brand](https://savanta.com/us/knowledge-centre/view/why-charities-need-to-let-supporters-shape-their-brand/) - [Measuring ad effectiveness in a world without cookies](https://savanta.com/us/knowledge-centre/view/measuring-ad-effectiveness-in-a-world-without-cookies/) - [The squeezed middle](https://savanta.com/us/knowledge-centre/view/the-squeezed-middle/) - [Are people seriously confusing Corona beer with coronavirus?](https://savanta.com/us/knowledge-centre/view/are-people-seriously-confusing-corona-beer-with-coronavirus/) - [Which charity brand is most loved in 2020?](https://savanta.com/us/knowledge-centre/view/which-charity-brand-is-most-loved-in-2020/) - [Miller & Carter is top choice for a romantic meal](https://savanta.com/us/knowledge-centre/view/miller-carter-is-top-choice-for-a-romantic-meal/) - [What’s on B2B marketers’ minds?](https://savanta.com/us/knowledge-centre/view/whats-on-b2b-marketers-minds/) - [Nine out of ten people in the UK are gamers](https://savanta.com/us/knowledge-centre/view/people-uk-gamers/) - [What’s the Valentine’s Day opportunity for retailers?](https://savanta.com/us/knowledge-centre/view/valentines-day-opportunity-for-retailers/) - [Hawkin’s Bazaar: what’s behind its collapse?](https://savanta.com/us/knowledge-centre/view/hawkins-bazaar-whats-behind-its-collapse/) - [IKEA still much-loved despite store closure](https://savanta.com/us/knowledge-centre/view/ikea-still-much-loved-despite-store-closure/) - [Business confidence rallies in the run up to Brexit](https://savanta.com/us/knowledge-centre/view/business-confidence-rallies-in-the-run-up-to-brexit/) - [Amazon, Aldi and M&S Simply Food are UK’s most loved retailers](https://savanta.com/us/knowledge-centre/view/amazon-aldi-ms-simply-food-uks-most-loved-retailers/) - [What if Haribo did cycle helmets for kids?](https://savanta.com/us/knowledge-centre/view/what-if-haribo-did-cycle-helmets-for-kids/) - [What are the easiest subjects to study at university?](https://savanta.com/us/knowledge-centre/view/what-are-the-easiest-subjects-to-study-at-university/) - Study International News recently reported that Medicine, and subjects allied to Medicine, require the highest amount of study hours compared to any other UK university course. These subjects involve an average of 46 hours of study per week, which comprises of contact hours, independent study and placement/fieldwork. Non-STEM subjects have a much smaller workload comparably.A new study reveals which UK university courses have the heaviest and lightest workloads, and how this affects students' perceptions of value for money. - [Will Impossible Foods partnership be a success for Burger King?](https://savanta.com/us/knowledge-centre/view/impossible-foods-burger-king-partnership/) - [What’s preventing more people in the UK from cycling?](https://savanta.com/us/knowledge-centre/view/whats-preventing-more-people-in-the-uk-from-cycling/) - [5 differences between the eating out markets in the UK and US](https://savanta.com/us/knowledge-centre/view/most-loved-dining-brands-uk-us/) - [The rise and fall of Sega: a lesson for all brands](https://savanta.com/us/knowledge-centre/view/rise-and-fall-sega-lesson-for-all-brands/) - [Two thirds of UK adults making New Year’s resolutions](https://savanta.com/us/knowledge-centre/view/new-years-resolutions-2020/) - [What does 2020 have in store for the retail sector?](https://savanta.com/us/knowledge-centre/view/2020_retail-sector/) - [Branding the brain](https://savanta.com/us/knowledge-centre/view/branding-the-brain-consumer-behaviour/) - [Women and gaming: what, how and why are they playing?](https://savanta.com/us/knowledge-centre/view/women-gaming-what-how-why-are-they-playing/) - [Can second-chance Clintons play its cards right?](https://savanta.com/us/knowledge-centre/view/can-second-chance-clintons-play-its-cards-right/) - [3 learnings from our work with Deliveroo](https://savanta.com/us/knowledge-centre/view/mrs-marketing-tech-conference-2019-data-at-your-fingertips/) - [Vast majority of consumers already plan to return holiday gifts](https://savanta.com/us/knowledge-centre/view/consumers-plan-return-holiday-gifts/) - [How is the UK spending Black Friday?](https://savanta.com/us/knowledge-centre/view/uk-spending-black-friday/) - [Spontaneous dining, unusual cuisines amongst trends to watch in 2020](https://savanta.com/us/knowledge-centre/view/spontaneous-dining-unusual-cuisines-amongst-trends-to-watch-2020/) - [The new digital challenger banks: Putting the “love” into banking](https://savanta.com/us/knowledge-centre/view/new-digital-challenger-banks-putting-love-banking/) - [Mothercare: what was its formula for failure?](https://savanta.com/us/knowledge-centre/view/mothercare-formula-failure/) - [Conducting research amongst the wealthy](https://savanta.com/us/knowledge-centre/view/conducting-research-amongst-the-wealthy/) - [What drives NPS in the eating out market?](https://savanta.com/us/knowledge-centre/view/nps-eating-out-market/) - [How do millennials feel about working in the hospitality sector?](https://savanta.com/us/knowledge-centre/view/millennials-working-hospitality-sector/) - [Researching UHNWIs via Intermediaries](https://savanta.com/us/knowledge-centre/view/researching-uhnwis-via-intermediaries/) - [Business confidence falls further amid ongoing Brexit uncertainty](https://savanta.com/us/knowledge-centre/view/business-confidence-brexit-uncertainty/) - [Department stores: an inconvenient truth](https://savanta.com/us/knowledge-centre/view/department-stores-inconvenient-truth/) - [Imagined ownership: nudging customers closer to purchase](https://savanta.com/us/knowledge-centre/view/imagined-ownership-nudging-customers-closer-purchase/) - [The housing crisis: is it all doom and gloom?](https://savanta.com/us/knowledge-centre/view/housing-crisis-doom-gloom/) - [Consumer spending ahead of Brexit deadline](https://savanta.com/us/knowledge-centre/view/consumer-spending-brexit-deadline/) - [How Sephora used augmented reality to make a quick buck](https://savanta.com/us/knowledge-centre/view/sephora-augmented-reality-quick-buck/) - [Everybody's talking about smart technology](https://savanta.com/us/knowledge-centre/view/everybodys-talking-about-smart-technology-2/) - [Are you clued up on smart home?](https://savanta.com/us/knowledge-centre/view/clued-up-smart-home/) - [Young people and Londoners are most active diners](https://savanta.com/us/knowledge-centre/view/young-people-londoners-active-diners/) - [How sites like Airbnb can attract more hosts](https://savanta.com/us/knowledge-centre/view/how-sites-like-airbnb-can-attract-more-hosts/) - [Pizza Express and the casual dining crunch](https://savanta.com/us/knowledge-centre/view/pizza-express-casual-dining-crunch/) - [The key to success in new product introduction](https://savanta.com/us/knowledge-centre/view/key-success-new-product-introduction/) - [Which eating out brand is the most loved?](https://savanta.com/us/knowledge-centre/view/eating-out-brand-most-loved/) ## Events - [The power of influence in an evolving luxury landscape](https://savanta.com/us/knowledge-centre/events/the-power-of-influence-in-an-evolving-luxury-landscape/) - In the ever-shifting world of luxury, influence has become a key driver of brand success. The 2024 Financial Times Business of Luxury Summit provided a deep dive into this topic, with industry experts exploring how modern influence is reshaping marketing strategies. The panel discussion on "The Power of Influence" highlighted the importance of authenticity, community - [The Rise of UX panel discussion](https://savanta.com/us/knowledge-centre/events/the-rise-of-ux-panel-discussion-2/) - UX, CX, HX...WTFX are they? Ever since the phrase “UX” was coined in 1995 by Don Norman, the relationship between market research and user experience research has been a mystery to many. There’s a heated debate in the insights community about whether one is a part of the other, if the two co-exist within the - [Unlock the secrets to powerful packaging design](https://savanta.com/us/knowledge-centre/events/unlock-the-secrets-to-powerful-packaging-design/) - Are you asking the same simple questions about your packaging design? "Does my new packaging win?" "Is it better than the current version?" "Does it stand out against the competition?" Join Mark Pingol, SVP Behavioural at Savanta, and Mike Moussallem, President of Explorer Research, as they move beyond basic comparisons and dive into what truly makes powerful - [The Second Rise of DE&I](https://savanta.com/us/knowledge-centre/events/the-rise-of-dei-once-again-2/) - The landscape of Diversity, Equity, and Inclusion (DE&I) underwent a significant shift this past year. There was a noted lack of incentive for organizations to continue their DE&I initiatives, often due to the lack of tangible metrics to measure the success of these programs, leading to a perception of DE&I as a 'nice-to-have' rather than - [Youth Practice Question Time: cost of living](https://savanta.com/us/knowledge-centre/events/youth-practice-question-time-cost-of-living/) - Back by popular demand! The highly anticipated Youth Practice Question Time webinar series is returning this month. We will be speaking to a live panel of 18-24s who have changed their spending habits as a result of the cost of living crisis. Listen to their experiences and find out how (and if) your brand/sector is - [The Rise of…the Influencer](https://savanta.com/us/knowledge-centre/events/the-rise-of-the-influencer/) - Influencers have emerged as invaluable collaborators for brands aiming to foster genuine relationships with their target markets, demonstrating an innate ability to establish authentic connections with their followers. These compelling individuals have seamlessly transcended conventional advertising platforms, leveraging their social media acumen and innate sense of self to really transform the marketing and advertising landscape - [Reasons to be optimistic: 10 reasons Gen Z will not only survive, but thrive!](https://savanta.com/us/knowledge-centre/events/reasons-to-be-optimistic-10-reasons-gen-z-will-not-only-survive-but-thrive/) - Join Savanta's Josephine Hansom,for the new webinar on Tuesday 25th July, as she identifies ten positive outcomes we can expect for the next generation. - [Reasons to be optimistic webinar: watch the recording](https://savanta.com/us/knowledge-centre/events/reasons-to-be-optimistic-webinar-watch-the-recording/) - We are familiar with obstacles such as climate change, intergenerational tension and the cost of living crisis impacting young people’s lives…but what are the good news stories and how can your brand be part of the revolution? Savanta’s Josephine Hansom (VP of Youth), hosts this new webinar to reveal groundbreaking insights around youth culture, as - [Consumer Unwrapped – watch the recording](https://savanta.com/us/knowledge-centre/events/consumer-unwrapped-watch-the-recording/) - Calling all brands! Join our Qualitative Practice Group for our new webinar, which brings you a fresh perspective on the needs of your consumers. Our expert researchers uncover a collection of macro themes, drawing upon learnings from their 50+ research projects, across 23 industries, over the last year. This session is hosted by Verity Elgee - [Consumer Unwrapped](https://savanta.com/us/knowledge-centre/events/consumer-unwrapped/) - Exciting news - on Thursday 13th July our Qualitative Practice Group are bringing you a fresh perspective on the needs of your consumers in the webinar Consumer Unwrapped. Join us there, as our expert researchers will uncover a collection of macro themes, drawing upon learnings from their 50+ research projects, across 23 industries, over the - [Visit us at YMS LDN](https://savanta.com/us/knowledge-centre/events/visit-us-at-yms-ldn/) - Our Youth Practice team will be speaking at YMS LDN this week, and exhibiting on our stand across the two-day youth marketing festival. Join us there. - [Youth Practice Question Time: casual dining and food](https://savanta.com/us/knowledge-centre/events/youth-practice-question-time-casual-dining-and-food/) - Watch on demand - in our new youth webinar we explore the latest trends, innovation and social media influence in the casual dining and food sector. - [All aboard: a Transport & Services podcast](https://savanta.com/us/knowledge-centre/events/all-aboard-a-transport-services-podcast/) - In our new podcast from our Transport & Services team we explore passenger satisfaction and discuss the opportunities and challenges faced by rail professional - [The Rise of...Intuitive Decision Making](https://savanta.com/us/knowledge-centre/events/the-rise-of-intuitive-decision-making/) - Big Data. Data Science. Generative AI. How can we move from data-drowning to truly data-driven? Register HERE In a world where data and information are readily available, the tooling to analyze is accessible and cheaper, proper strategy, and good decision-making is hard to come by. By combining information, intuition, and experience, successful decision-makers can strike the - [Youth Practice Question Time: casual dining & food](https://savanta.com/us/knowledge-centre/events/youth-practice-question-time-casual-dining-food/) - This live series is designed to bring you into the conversations of 16-24s, uncovering the trends, habits and attitudes that are shaping purchase-decisions of your young audiences – perfect for busy professionals who want to learn more about the Gen Z demographic. Learning objectives Join us on Tuesday 23rd May at 10am (New York time), where - [Youth Practice Question Time: fashion & beauty recording](https://savanta.com/us/knowledge-centre/events/youth-practice-question-time-fashion-beauty-recording/) - Savanta's VP and Youth Practice lead Josephine Hansom, hosts our latest Youth Practice Question Time, where she was joined by a panel of Gen Z consumers to discuss their purchase decisions within fashion and beauty sector. The panel event uncovered some interesting (and surprising) themes around aspects of brand and retailer loyalty, as well as - [The Rise of UX panel discussion](https://savanta.com/us/knowledge-centre/events/the-rise-of-ux-panel-discussion-2-2/) - UX, CX, HX...WTFX are they? Ever since the phrase “UX” was coined in 1995 by Don Norman, the relationship between market research and user experience research has been a mystery to many. There’s a heated debate in the insights community about whether one is a part of the other, if the two co-exist within the - [Youth Practice Question Time: fashion & beauty](https://savanta.com/us/knowledge-centre/events/youth-practice-question-time-fashion-beauty/) - This live series is designed to bring you into the conversations of 16-24s, uncovering the trends, habits and attitudes that are shaping purchase-decisions of your young audiences - perfect for busy professionals who want to learn more about the Gen Z demographic. Learning objectives By attending our event, you'll learn about the latest trends and - [Youth Question Time: drinking and socialising](https://savanta.com/us/knowledge-centre/events/youth-question-time/) - A unique opportunity to gain valuable insights into the world of Gen Z Featuring a series of live panel events with a Gen Z audience, these sessions will uncover what matters to young consumers and how their attitudes and behaviour differs from other generations. Our first group is running on March 28th from 1pm-2pm, with - [Adapt to thrive: Charities’ responses to COVID-19](https://savanta.com/us/knowledge-centre/events/adapt-to-thrive-charities-responses-to-covid-19/) - The pandemic has clearly had a devastating impact, with organisations facing significant challenges to their financial resilience, at a time when many charity services are seeing a dramatic increase in demand. Charities have needed to be increasingly agile, adapting their communications, and finding workarounds to fundraising and service delivery. We are seeing a shift in - [How Coronavirus is changing consumers’ financial behaviour](https://savanta.com/us/knowledge-centre/events/how-coronavirus-is-changing-consumers-financial-behaviour/) - On Wednesday 1st July, Kathy Ellison and Kate Turner joined Charlotte May from Legal & General and David Cowan of The Financial Services Forum for a webinar on How Coronavirus is changing consumers’ financial behaviour. Coronavirus has forced consumers to refocus on their financial wellbeing, fuelling a desire to feel financially secure. In turn, this - [W.I.N at retail - Shopping post covid](https://savanta.com/us/knowledge-centre/events/w-i-n-at-retail-shopping-post-covid/) - Retail is reawakening. Some say that shopping behaviour will change dramatically post COVID-19… but will it? This is the million-dollar question on everyone’s minds. On Thursday 30th July, Savanta's very own Mark Pingol & Julie Vigne hosted a Behavioural Research webinar, discussing the research solutions you need to help refine your future retail strategies. Using - [MRS &more conference 2022: Anna Parker joins YoungMinds to reveal new research](https://savanta.com/us/knowledge-centre/events/mrs-more-conference-2022-anna-parker-joins-youngminds-to-reveal-new-research/) - Savanta’s specialist youth consultant, Anna Parker, will be joining Tom Madders, Director of Communication and Campaigns at YoungMinds to talk through the findings from our project: a radical voice for mental health – creating a blueprint for change alongside young people. This research was developed in partnership with YoungMinds (a UK leading mental health charity) - [10 consumer truths that brands need to know about being LGBTQ+](https://savanta.com/us/knowledge-centre/events/new-webinar-10-consumer-truths-that-brands-need-to-know-about-being-lgbtq/) - It’s no secret that Gen Z advocate for greater inclusivity in the world. But how can brands join the celebration of love without being tokenistic? In our new webinar, youth research expert, Josephine Hansom will deep-dive into our Gen Z tracking data to uncover the differences between consumer subsegments and reveal 10 new and surprising - [Graduate Recruiters Network (GRN) webinar](https://savanta.com/us/knowledge-centre/events/graduate-recruiters-network-grn-webinar/) - We're teaming up with GRN to present a new webinar that reveals the wants and needs of young people in their early careers. Find out what employers need to know to attract and retain the best talent to their business. The virtual event will take place on 21st September 2022 with all content available on - [Join us for our B2B Digital Ad Performance (DAP) webinar](https://savanta.com/us/knowledge-centre/events/join-us-for-our-b2b-digital-ad-performance-dap-webinar/) - Recent research shows that audiences on social media platforms determine whether they are interested in an ad in less than 3 seconds. We have worked to uncover problems that B2B businesses face when advertising on social media and have devised best practices to ensure ad messaging optimization. What you will learn - How to: Determine - [Young givers – Engaging millennial high earners in philanthropy](https://savanta.com/us/knowledge-centre/events/young-givers-engaging-millennial-high-earners-in-philanthropy/) - Date: Thursday 22nd April Time: 13:00 – 14:00 BST Register for our free webinar here: While a considerable amount of research has been carried out on the general barriers to charitable giving, little has focused on the up-and-coming wealthy and their relationship with philanthropy. New research carried out by Beacon and Savanta has sought - [Savanta joins Roblox to present at the MRS Sport and Gaming research conference](https://savanta.com/us/knowledge-centre/events/josephine-hansom-speaks-alongside-roblox-at-the-mrs-sport-and-gaming-research-conference/) - We're excited for the return of the Market Research Society's (MRS) face-to-face conferences this year. And at their first live event since 2020, Savanta's VP of youth research, Josephine Hansom, will be speaking alongside our client at Roblox at the upcoming conference. Jospehine will be showcasing recent research conducted on behalf of our client at - [Josephine Hansom joins the panel at this year's HEPI conference](https://savanta.com/us/knowledge-centre/events/josephine-hansom-joins-the-panel-at-this-years-hepi-conference/) - This year's HEPI conference, which took place on 9th June at Great George Street in London featured keynotes from the Rt Hon Michelle Donelan MP, Minister for Higher and Further Education, and Michael Crick, broadcaster, journalist and author, as well as a panel discussion including Savanta's own Josephine Hansom. The theme of the conference this - [Savanta's youth team speak at the Youth Marketing Strategy (YMS LDN) event](https://savanta.com/us/knowledge-centre/events/savantas-youth-team-speak-at-this-years-youth-marketing-strategy-yms-ldn-event/) - YMS LDN is a celebration of youth marketing, and our youth team (formerly YouthSight) has been supporters of the event for many years. The festival brings together the marketing community to share ideas on how to create inspiring content that will engage the next generation of consumers. This year was packed full with insights from - [Subscriber event: HE Insight Club](https://savanta.com/us/knowledge-centre/events/subscriber-event-he-insight-club/) - Our exclusive subscriber event featured the top eight tips (from our higher education research team) on how to boost postgraduate growth. The presentation included trends and best practice around: course fee setting, postgraduate loans and student engagement. We shared essential insights around postgraduate decision-making, exploring the motivations for study and how to overcome the various - [Our HE research team present at the UCAS Annual Admissions Conference](https://savanta.com/us/knowledge-centre/events/savantas-youth-research-team-present-at-the-ucas-annual-admissions-conference/) - The in-person UCAS conference is returning this April! We'll be attending as guest speakers to share our fresh insights that unpick university performance. Join us at the event and be inspired by insights that will help inform your admissions strategies. The event takes place over two days, on Tuesday 5th - Wednesday 6th April in - [MRSpride x CORe: In+ersectional Platform](https://savanta.com/us/knowledge-centre/events/mrspride-x-core-inersectional-platform/) - Two initiatives we support, MRSpride and Colour of Research (CORe), have come together to launch a new event that explores the experiences of those at the intersection of the LGBTQ+ and ethnic minority communities. The virtual event: 'In+ersectional Platform: LGBTQ+ and Ethnic Minority Experience' will showcase fresh research that explores the experiences of those at the intersection of these - [Savanta's youth research team guest speak at MRS Kids & Youth Conference](https://savanta.com/us/knowledge-centre/events/savantas-youth-research-team-guest-speak-at-mrs-kids-youth-conference/) - Savanta's senior consultant, Joey Jones, will be showcasing recent research on improving applicants' customer journey at the Market Research Society's (MRS) upcoming event this January. Joey (formerly from the YouthSight team) has a specialist background in higher education research and will provide the audience with practical case examples and recommendations around the applicant mindset. Book - [How UK businesses are adapting to COVID-19 and preparing for Brexit](https://savanta.com/us/knowledge-centre/events/how-uk-businesses-are-adapting-to-covid-19-and-preparing-for-brexit/) - On Thursday 5th November we hosted our latest webinar, exploring how UK businesses are adapting in the wake of the COVID-19 pandemic, and preparing for the implications of Brexit. What we explored: We used data from our Covid Trackers and new UK Business Tracker, which aims to provide a streamlined monthly overview monitoring the recovery, ## News - [Insights Association: tech and tactics](https://savanta.com/us/knowledge-centre/news/insights-association-tech-and-tactics/) - The Technology and Tactics the Insights Industry should be feasting on: As we approach the end of 2023, it is natural to take a moment to reflect on the year that is coming to a close and express gratitude for experiences and opportunities. Given this, Insights Association have collected the thoughts of a wonderful selection - [The Insight250 Legends Ballot](https://savanta.com/us/knowledge-centre/news/shortlisted-for-the-insight250-legends-ballot/) - We’re delighted to share the news that two of Savanta's senior leaders, Nikki Lavoie and Dr Nick Baker, have been nominated for the exciting new Insight250 Legends Awards. Presented by ESOMAR, the Insight250 Legends Awards celebrate professionals who have made a long-standing, indelible impact on the industry through their innovation, leadership, commitment, and overall contributions. - [Savanta’s Explorer Research expands into Europe for new opportunities](https://savanta.com/us/knowledge-centre/news/savantas-explorer-research-expands-into-europe-for-new-opportunities/) - Explorer Research is expanding into Europe, with big opportunities for the shopper insight business Recently acquired by Savanta, Explorer Research is bringing its behaviour-based approaches, including immersive lab experience from US & Canada to Amsterdam Explorer Research already works with biggest retail and FMCG companies in the world, and offers consistent approaches across markets, having - [Savanta’s Explorer Research expands into UK](https://savanta.com/us/knowledge-centre/news/savantas-explorer-research-expands-into-uk/) - Explorer Research is expanding into UK, with big opportunities for the shopper insight business Recently acquired by Savanta, Explorer Research is bringing its behaviour-based approaches, including immersive lab experience from US & Canada to London Explorer Research already works with the biggest retail and FMCG companies in the world, and will offer consistent approaches across - [Savanta launches cutting-edge customer experience framework](https://savanta.com/us/knowledge-centre/news/savanta-launches-cutting-edge-customer-experience-framework/) - Data insights consultancy Savanta has launched a new cutting-edge customer experience (CX) framework to help companies more accurately drive revenue growth, as part of its burgeoning ‘Experience’ portfolio. The new CX offer will introduce an award-winning and proprietary framework for building attitudinal loyalty* and revenue per customer. This will support companies to drive business outcomes - [Review of 2023: Standout trends – cost of living and ‘ripflation’](https://savanta.com/us/knowledge-centre/news/review-of-2023-standout-trends-cost-of-living-and-ripflation-2/) - Dr. Nick Baker, Chief Research Officer, alongside a host of research leads, shares his expert opinions to kick off Research Live’s end of year series. The economy has defined much of the year... The cost-of-living crisis has continued to impact the public in 2023, while a return to more in-person industry engagement, artificial intelligence and - [Savanta welcomes Explorer Research](https://savanta.com/us/knowledge-centre/news/savanta-welcomes-explorer-research/) - New York - 04-12-23. Savanta are delighted to announce their latest acquisition, Explorer Research, a North American-based shopper insights agency specializing in path-to-purchase, planogram, packaging and shopper experience research. Explorer Research pride themselves on offering their clients best-in-class solutions, including in-lab experiential research at their Toronto and Chicago facilities, and extensive Virtual Reality environments for - [Market Research Society (MRS) Operations Awards 2023](https://savanta.com/us/knowledge-centre/news/market-research-society-mrs-operations-awards-2023/) - We are excited to share that we have been highly commended for the Best Data Solution category for our work with Samsung ❤️ Finalists included: 2CV Behaviorally RONIN SampleNinja Yonder Data Solutions & Greene King Congratulations to all the 2023 MRS Operations winners! - [Savanta’s monthly Business Tracker expands into France and Germany](https://savanta.com/us/knowledge-centre/news/savantas-monthly-business-tracker-expands-into-france-and-germany/) - Savanta is thrilled to announce the expansion of our monthly Business Tracker into France and Germany, extending our reach beyond the UK. This expansion will offer our clients invaluable insights into the recovery, resilience, and adaptability of businesses across these pivotal European markets. About the Business Tracker Savanta's Business Tracker is meticulously crafted to empower - [The MRS names Savanta’s Claire Haines-Gray as a research hero](https://savanta.com/us/knowledge-centre/news/the-mrs-names-savantas-claire-haines-gray-as-a-research-hero/) - The Market Research Society's accolade 'Research Heroes' recognises individuals for how they had worked in heroic ways for the research sector. Research heroes must have contributed to making a difference in research, given consistent service to the sector and forwarded the cause of research, or the campaigns that are most important to the sector such as - [Savanta India: teambuilding events](https://savanta.com/us/knowledge-centre/news/savanta-india-teambuilding-events/) - In a predominantly remote work environment, where team members are geographically dispersed, the importance of getting together for team-building events cannot be overstated. These occasions, such as the recent team-building event in Delhi, Mumbai, and Hyderabad for the India team, foster a sense of camaraderie, strengthen bonds, and enhance collaboration within the team. Through face-to-face - [Two from Savanta receive Global Innovator and Leadership Award](https://savanta.com/us/knowledge-centre/news/two-from-savanta-receive-global-innovator-and-leadership-award/) - We are delighted to announce Caroline Hawkings, UK CEO and Nikki Lavoie, EVP in Global Experience Strategy, have been awarded Insight250's highly prestigious Global Innovator and Leadership Award 2023 Savanta would like to extend its warmest congratulations to all 2023's winners. You can read the full list here. - [Savanta expands to Mexico, unleashing further insights nationally](https://savanta.com/us/knowledge-centre/news/savanta-expands-to-mexico-unleashing-further-insights-nationally/) - Savanta, a global leader in research consultancy, is excited to announce its expansion into the Mexican market with the appointment of its first-ever Researcher in Mexico. This strategic move marks a significant milestone for Savanta as it strengthens its presence in the Americas and continues its mission to deliver exceptional insights to clients worldwide. Erika - [Savanta launches high-net-worth omnibus, MillionaireVue, in Europe](https://savanta.com/us/knowledge-centre/news/savanta-launches-high-net-worth-omnibus-millionairevue-in-europe/) - Savanta's long-running high-net-worth omnibus, MillionaireVue, is now available in Europe. Apart from the UK, US and China, MillionaireVue will now include high-net-worth audiences across six European markets including France, Germany, Italy, Netherlands, Spain, and Switzerland. MillionaireVue is designed to gather data from 500+ validated millionaires across the UK, USA, and China and 350+ validated millionaires - [Savanta board members visit offices in APAC and the US](https://savanta.com/us/knowledge-centre/news/savanta-board-members-visit-offices-in-apac-and-the-us/) - Where hybrid and remote working are becoming the norm, it’s crucial for global organisations to put time and effort into meeting teams from different regions to ensure a consistent and consolidated understanding of operations across the globe. With that in mind, Savanta’s Danielle Rodriguez, Chief Commercial Officer and newly appointed Board member, took a trip - [Candidate for ESOMAR President: Nikki Lavoie](https://savanta.com/us/knowledge-centre/news/candidate-for-esomar-president-nikki-lavoie/) - "For some, I am a cliché. An American in Paris. But I didn’t arrive to the City of Lights—where I would build, grow, and eventually sell my own insights agency—by chance. I arrived because of ESOMAR. It is thanks to ESOMAR’s unmatched ability to connect and nurture insights professionals that my life profoundly changed. And - [Savanta invests in global panel presence](https://savanta.com/us/knowledge-centre/news/savanta-invests-in-global-panel-presence-2/) - Savanta is delighted to announce expansion of its US & UK panels in addition to launching in the Netherlands. Our dedicated Audiences team lead by Tatenda Musesengwa, VP at Savanta, has been working hard to develop our panel capabilities. Following significant investment in our growth strategy, Crowdology – Savanta’s proprietary consumer panel - is on - [C – Level promotions for Savanta: Two to join Savanta Board](https://savanta.com/us/knowledge-centre/news/c-level-promotions-for-savanta-two-to-join-savanta-board/) - Embargo 00:01 (GMT/ ET) Tuesday February 28th London, UK and Toronto, CA Tuesday February 28th Savanta, the global market research advisory, announces the promotion of Danielle Rodriguez and Mark Martins to the roles of Chief Commercial Officer and Chief Services Officer respectively. With these promotions both join the executive global board of Savanta. Martins joined - [Savanta acquires Infosurv](https://savanta.com/us/knowledge-centre/news/savanta-acquires-infosurv/) - Infosurv will enhance Savanta’s capabilities within the employee engagement and customer experience sectors. Their clients include the likes of SIRVA BGRS and Healthgrades. The management team will remain with the business and there will be no immediate changes to the day-to-day running of the company, with Kyle Burnam (CEO Infosurv) reporting directly into Vin DeRobertis, - [Savanta Launches Qual and UX Practice in US and Canada](https://savanta.com/us/knowledge-centre/news/savanta-launches-qual-and-ux-practice-in-us-and-canada/) - Expanding on its diverse set of research services for clients, Savanta has launched a qualitative and UX research group across the US and Canada to continue to meet growing client demand. - [What do you see in ’23?](https://savanta.com/us/knowledge-centre/news/what-do-you-see-in-23/) - In a recent article for Insights Association, Crispin Beale speaks with a number of leaders in market research from around the world, gathering their thoughts on the year that has been, and what they expect to see happen with the industry in 2023. Dr. Nick Baker, Savanta's Chief Research Officer comments: “2023 is yet another - [Together as one: merging acquisition brands into core brand](https://savanta.com/us/knowledge-centre/news/together-as-one-merging-acquisition-brands-into-core-brand/) - Today we are delighted to announce the merger of previous key acquisitions: Savanta ComRes, Savanta MSI, YouthSight and MindSpark - bringing them under the Savanta brand name. The announcement follows the launch of our brand-new website, savanta.com, combining our offer under one roof to facilitate faster, easier and more effective decision making for clients. Bringing - [The Covid-19 Effect – Who’s Had a Good Crisis?](https://savanta.com/us/knowledge-centre/news/the-covid-19-effect-whos-had-a-good-crisis/) - … And which not so good? On Thursday 22nd October Kate Turner, VP, Savanta joined the Financial Services Forum to talk through brand perceptions across the industry and highlight who’s had a good crisis. Kate’s presentation focuses on findings from BrandVue, our brand management tool, which tracks over 250 financial services brands through 72,000 consumers - [Savanta's Charity of the Year: Mind](https://savanta.com/us/knowledge-centre/news/mind/) - Savanta are proud to announce that our charity of the year 2019 is Mind, the Mental Health Charity, selected by the colleagues of Savanta themselves! Mental health is the highest on the public agenda that it's ever been and Savanta would like to show how passionate we are about breaking the stigma around mental health - [Savanta acquires YouthSight](https://savanta.com/us/knowledge-centre/news/savanta-acquires-youthsight/) - Savanta is pleased to announce it's acquisition of YouthSight, the leading youth research specialist and owner of the UK’s largest youth research panel. The addition of YouthSight to the Savanta family will enable organisations to access an even more extensive audience base under one platform, furthering Savanta’s mission to provide data, insights and consultancy to - [Catch us at the Next Generation Summit](https://savanta.com/us/knowledge-centre/news/catch-us-at-the-next-generation-summit/) - This event is now passed. Speakers: Zoe Davis, Senior Consultant and Matt Thomas, Research Executive The agenda for the inaugural Financial Services Forum Next Generation Summit, will look at the marketers of tomorrow: the qualities, skill sets and expertise they will need to navigate a fast-changing, technologically driven landscape. We will deliver all this through - [Savanta launches BrandVue Essentials: off-the-shelf data packs for consumer datasets](https://savanta.com/us/knowledge-centre/news/savanta-launches-brandvue-essentials-off-the-shelf-data-packs-for-consumer-datasets/) - Savanta has launched BrandVue Essentials, a fast, cost effective way to access up to six months of consumer trend data, across key industry sectors. Using data from our BrandVue market intelligence program, the solution is tailored for those clients who want one-off data sets instantly. BrandVue Essentials provides access to BrandVue data across five key - [Savanta wins Best Data Solution alongside Lucid, LLC](https://savanta.com/us/knowledge-centre/news/savanta-wins-best-data-solution-alongside-lucid-llc/) - We are delighted to announce that we have won Best Data Solution alongside our partners at Lucid, LLC at the 2021 Market Research Society (MRS) Operations Awards. Nominees included: DataTile Dyson & Market Logic Software Lumina Intelligence & Pyramid Analytics SampleNinja Savanta worked alongside Lucid to create AutoSample, developed to automate the daily manual sampling - [Nick Baker & Josephine Hansom named MRS Fellows](https://savanta.com/us/knowledge-centre/news/savantas-nick-baker-and-josephine-hansom-are-two-of-the-12-new-mrs-fellows/) - The MRS Fellowship honours research professionals who’ve made an outstanding contribution to the sector. It’s one of the most prestigious industry awards a research professional can be accredited with and is the highest grade of the Market Research Society (MRS) membership, which is why we're delighted to have two of our own honoured this year. - [MRS Awards 2022: Savanta shortlisted for Agency of the Year](https://savanta.com/us/knowledge-centre/news/47411/) - We are delighted to be shortlisted for the Research Live Agency of the Year 2022 award. Other agencies shortlisted for the award include: Basis Blue Yonder Research Differentology DJS Research IFF Research Kokoro MESH Experience MTM Opinium Quantum Consumer Solutions Researchbods Truth Verve One of our shining Associate Directors, Helena Page, has also been shortlisted - [Savanta directors receive prestigious Global Innovator and Leadership Award](https://savanta.com/us/knowledge-centre/news/two-from-savanta-receive-prestigious-global-innovator-and-leadership-award/) - We are delighted to announce that two key members of Savanta’s leadership team have been honoured with Insight 250’s Global Innovator and Leadership Award, revealed at this year's ESOMAR Congress in Toronto earlier this week: Caroline Hawkings, UK CEO Nikki Lavoie, EVP Global Experience Strategy & VP of ESOMAR (2-time honouree) Savanta - [Market Research Society (MRS) Operations Awards 2022:](https://savanta.com/us/knowledge-centre/news/market-research-society-mrs-operations-awards-2022/) - We are delighted to announce that we have been shortlisted for the Best Data Collection – Quantitative, alongside Fineline MR and Leeds Building Society at this year’s Market Research Society (MRS) Operations Awards. Nominees included: Cobalt Sky Face Facts Research Lifestream Rep Data & Wunderman Thompson Savanta, Fineline MR & Leeds Building Society The winners - [Savanta launches Business Essentials](https://savanta.com/us/knowledge-centre/news/savanta-launches-business-essentials-range/) - Following the success of our consumer-focused Essentials products, Savanta has created three dedicated products focused on the Business to Business (B2B) market, covering; Brand Tracking Product Concept Testing Customer Satisfaction Fuss-free, fast and flexible B2B research products: Building on Savanta’s significant amount of experience and expertise in conducting research within each product area, these new - [Who do human rights serve?](https://savanta.com/us/knowledge-centre/news/who-do-human-rights-serve/) - On the 22nd June, the UK Bill of Rights was introduced to Parliament. This fulfilled a commitment made in the 2019 Conservative Manifesto (which itself echoed commitments also made in the 2017, 2015 and 2010 Manifestos) to update the Human Rights Act. Among those justifications given for introducing this act, was that it does not - [Active Uprising Festival](https://savanta.com/us/knowledge-centre/news/active-uprising-speaker-briefing-dan-holden/) - Active Uprising will bring together over 1000 leading decision makers for a festival of insight, debate and action gathering at Birmingham’s International Convention Centre. The jam-packed schedule includes events dedicated to networking, insight and innovation, as well as a celebration of pioneers overcoming the biggest barriers to physical activity. The Active Uprising Conference will take - [A Meeting of Minds Advisory Distributors - June 23rd 2022](https://savanta.com/us/knowledge-centre/news/a-meeting-of-minds-advisory-distributors-june-23rd-2022/) - Event overview: Owen James's latest event brings together the the CEOs/MDs, who set the overall strategy for their firm. Be it a national, network or consolidator - those key individuals who are involved in setting their firm’s proposition strategy in terms of the products and funds they market to their clients. Its goal is to - [Youth Marketing Strategy London 2022](https://savanta.com/us/knowledge-centre/news/youth-marketing-strategy-london-2022/) - Last week YouthSight, now part of Savanta, returned to the Youth Marketing Strategy show (YMS LDN) at the Old Truman Brewery in East London. The excitement in the air was infectious, as we were joined by guest speakers, food vendors, and a host of brands and agencies, including Depop, Channel 4, eBay, Superdrug, and many - [Expansion into mainland Europe](https://savanta.com/us/knowledge-centre/news/expansion-into-mainland-europe/) - We are delighted to announce that we are expanding our global footprint and launching our full range of data, research services, technology and products in mainland Europe. Starting in the newfound tech hub that is the iconic Amsterdam, we have set up our first mainland Europe office and appointed a capable team to tackle our - [UK Universities: Political affairs in higher education 2022](https://savanta.com/us/knowledge-centre/news/political-affairs-in-higher-education-2022/) - As we move towards a post-pandemic world, and into a new phase of the government’s domestic agenda, Savanta are delighted to present at this year's UK Universities Political affairs in higher education conference. Delegates will meet to discuss current and forthcoming political priorities for the sector, and how to successfully make the case for policies - [A Meeting of Minds Wealth Management and Private Banking - June 9th 2022](https://savanta.com/us/knowledge-centre/news/a-meeting-of-minds-wealth-management-and-private-banking-june-9th-2022/) - Speakers: Dr. Beth Breeze, David Murrin, Eliza Filby Event Overview: This Meeting brings together the CEOs and CIOs of the private banks and the larger wealth management firms. Its goal is to address the key strategic issues affecting these businesses and the industry as a whole. Obviously the world has been through a cataclysm which - [Over Half of Americans Say Racism is Getting Worse in Wake of Black Lives Matter Movement](https://savanta.com/us/knowledge-centre/news/over-half-of-americans-say-racism-is-getting-worse-in-wake-of-black-lives-matter-movement/) - “Black Lives Matter: Re-Energizing the Conversation” Study Captures Negative Views of the Country’s Racial Progress New York, (February 15, 2022) Savanta, the global intelligence business, today issued its new study titled, “Black Lives Matter: Re-Energizing the Conversation,” which found that more than half of Americans believe that racism is getting worse in the United States. - [Savanta bolsters Americas team with six new hires](https://savanta.com/us/knowledge-centre/news/savanta-bolsters-americas-team-with-six-new-hires/) - After strong financial performance in 2021, global market research agency, Savanta, has expanded its Americas team with six new hires. The move comes alongside Mark Martins being promoted internally to the new role of Global Head of Operations. Philip Nudd, Tara Rebimbas, and Catherine Finn join the Americas team as Senior Directors. Christine Lazauskas has - [Global expansion - MindSpark Research joins the family](https://savanta.com/us/knowledge-centre/news/global-expansion-for-savanta-mindspark-research-joins-the-family/) - We are delighted to announce our most recent acquisition of MindSpark Research International. MindSpark Research is a MR agency focused on user experience and qualitative insights, with a global, heavyweight client-base including the likes of: Instagram, WhatsApp and Airbnb – to name a few. This acquisition supports us in our mission to continue to expand - [Insight250 2022](https://savanta.com/us/knowledge-centre/news/insight250-2022/) - We are delighted for Savanta’s Chief Research Officer, Dr Nick Baker, to have been selected as part of the panel of global experts championing innovators and leaders in the research and insights sector. The Insight250 presents a unique view into academic, enterprise, agency, technology, media and association data-driven leaders around the world. Annually celebrating the - [Net Zero In Sight](https://savanta.com/us/knowledge-centre/news/net-zero-in-sight/) - We are delighted for Savanta’s Chief Research Officer, Dr Nick Baker, one of the five founding members of the Insight Climate Collective (ICC), to have helped publish their latest #NetZeroInSight report. Savanta has supported the ICC with the goal of bringing together conversations in the market research industry around the climate crisis and how the sector - [Activating thought leadership: A deep dive into sustainability](https://savanta.com/us/knowledge-centre/news/7029/) - Savanta presented at a webinar entitled "Activating Thought Leadership: A Deep Dive Into Sustainability." 0n January 26th. Eric Koivisto, SVP, and Jeremy Mullin, VP public affairs, explored the benefits of thought leadership and how sustainability is a key player in the thought leadership dialogue of today. Thought leadership is a strategic element of all influential - [Building Savanta - Vin DeRobertis on the Data Gurus podcast](https://savanta.com/us/knowledge-centre/news/building-savanta-an-interview-with-vin-derobertis/) - https://savanta.com/wp-content/uploads/2022/01/DG_157-2-1.mp3 Sima Vasa, CEO & Founder of Infinity Squared Ventures interviews our very own, Vin DeRobertis, the CEO of Savanta Americas, on the Data Gurus podcast: Navigating the Data Ecosystem. In this episode, Vin shares his career journey and talks about building Savanta. He discusses acquisitions, gives his perspective on the research industry, and - [Picking up speed - Roger Perowne in conversation with Research Live](https://savanta.com/us/knowledge-centre/news/picking-up-speed/) - Savanta is a rapidly growing name in the industry, but how is it adapting to the post-Covid-19 world? Liam Kay, Deputy Editor at Research Live, asked CEO Roger Perowne about the company’s plans for the future. The past two years have, to put it mildly, been tough for the research industry. Growing a company during - [Research Live: Savanta records record growth](https://savanta.com/us/knowledge-centre/news/savanta-records-record-growth-in-the-research-live-industry-report-2022/) - We are excited to announce that we have achieved record growth this year as reported in the Research Live Industry Report 2022. The 2022 report, compiled in November 2021, places Savanta as the 6th fastest growing agency with a growth of 37.32%, with revenues increasing from £18.7m to £25.6m. The survey also highlights that Savanta - [CNN wins National Association of Black Journalists Television Salute to Excellence](https://savanta.com/us/knowledge-centre/news/cnn-wins-national-association-of-black-journalists-television-salute-to-excellence-nabj-with-the-help-of-savantas-data/) - Savanta published a 2020 poll for CNN on the Black Lives Matter movement in the UK helping them win the National Association of Black Journalists Television Salute to Excellence award in the Network, within the International category. The distinguished award recognizes journalism and communications that best cover the Black experience and communicates the issues affecting - [Savanta Reveals new visual identity of MSI International](https://savanta.com/us/knowledge-centre/news/savanta-reveals-new-visual-identity-of-msi-international/) - Following the acquisition of MSI International earlier this year, the market research agency, now known as Savanta MSI, reveals its new visual identity in line with the Savanta brand. Today, Savanta announces the launch of the new visual identity of MSI International, which the company recently acquired, as Savanta MSI. Prior to the acquisition, both - [Savanta acquires MSI International](https://savanta.com/us/knowledge-centre/news/savanta-acquires-msi-international/) - Savanta are pleased to announce the acquisition of MSI International, a market research agency with over 30 years of experience in driving customized research solutions. Following the acquisition, the Savanta Americas team will be home to over 100 employees and will bring the global business to 400 staff members. MSI will enhance Savanta’s experience within - [Savanta Essentials launched](https://savanta.com/us/knowledge-centre/news/creative-testing-employee-experience-stakeholder-perception-offers-now-available/) - Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights, designed to provide the same quality and rigour you’d expect, just fuss-free, fast, and flexible. The latest additions to the Essentials range include: Creative testing: Designed to prove your creative works before you release - [Tracking physical activity during a pandemic: keep on moving](https://savanta.com/us/knowledge-centre/news/tracking-physical-activity-during-a-pandemic-keep-on-moving/) - Amongst all the disruption of the pandemic, one constant was the ability to leave home to exercise. Yet this was against a backdrop of community sports facilities closing, reopening, closing again, and an apparent boom in online fitness. So what did the pandemic and the changing restrictions mean for the nation’s physical activity habits? Join - [Eric Koivisto amongst three new employees](https://savanta.com/us/knowledge-centre/news/savanta-hires-eric-koivisto-amongst-three-new-employees-as-part-of-its-expansion-in-the-us-and-canada/) - Continuing its growth in the Americas, Savanta has hired former Hall + Partners executive Eric Koivisto as Vice President in its NY office, focusing on brand strategy. Savanta offers clients a full range of intelligence services, including bespoke research, data collection & analysis and proprietary intelligence products. Savanta has grown from a dynamic group of - [Young givers – engaging millennial high earners in philanthropy](https://savanta.com/us/knowledge-centre/news/young-givers-engaging-millennial-high-earners-in-philanthropy/) - Join The Beacon Collaborative and Savanta as we launch brand-new research into the giving habits of the up-and-coming wealthy. Date: Thursday 22nd April Time: 13:00 – 14:00 BST Register for our free webinar here: While a considerable amount of research has been carried out on the general barriers to charitable giving, little has focused on - [Savanta Wins Employer Initiative of the Year 2021](https://savanta.com/us/knowledge-centre/news/savanta-wins-employer-initiative-of-the-year-2021/) - We are extremely pleased to announce that Savanta has won Employer Initiative of the Year at the InsideOut Mental Health Awards 2021. Up against the likes of Disney, Legal & General, South Eastern and Tideway, Savanta swooped in for the win of the SME title. The entry for the award detailed initiatives that were launched - [Savanta selects Refuge as its charity of the year](https://savanta.com/us/knowledge-centre/news/savanta-selects-refuge-as-its-charity-of-the-year/) - Savanta is proud to announce that we have chosen Refuge as our charity of the year. Within the business we will be supporting Refuge with various fund-raising events that will aim to raise funds, as well as simultaneously raising its profile among our employees and within the wider community. Refuge is a United Kingdom charity - [Join us for our B2B Digital Ad Performance (DAP) webinar](https://savanta.com/us/knowledge-centre/news/join-us-for-our-b2b-digital-ad-performance-dap-webinar/) - We are very excited to announce our first B2B Digital Ad Performance webinar, hosted on Thursday April 8th at 5.00pm. Recent research shows that audiences on social media platforms determine whether they are interested in an ad in less than 3 seconds. We have worked to uncover problems that B2B businesses face when advertising on - [Next15 to repay £1.4m of furlough payments](https://savanta.com/us/knowledge-centre/news/savantas-parent-organisation-next-fifteen-communications-plc-to-repay-1-4m-of-furlough-payments/) - Next Fifteen Communications PLC, which owns Savanta Group along with 20 other marketing and PR businesses, makes the announcement after healthy financial performance saw it match upgraded market expectations for its financial year, which ended 31st January. The digital communications group has said it will repay £1.4m that it had received from the Government’s furlough - [Savanta appoints two new female board members](https://savanta.com/us/knowledge-centre/news/savanta-appoints-two-new-female-board-members-as-part-of-its-second-birthday-celebrations/) - As part of Savanta’s second birthday (cue virtual birthday party) we are delighted to make three key appointments to the Savanta Board. London – 1st February 2021. Roger Perowne, Global CEO comments: “As a company 2020 has seen us work on a wide range of activities; acquiring and integrating Future Thinking UK, launching the new Savanta - [Savanta Essentials - Providing cost effective research solutions to inform decision making](https://savanta.com/us/knowledge-centre/news/providing-cost-effective-research-solutions-to-aid-decision-making/) - Savanta’s Essentials has been designed to build knowledge quickly and efficiently, to enable brands to make critical business decisions in this current climate In recent months companies have needed to adapt to the pressures and impact of COVID19. It has and will continue to have a dramatic effect on consumer behaviour as lifestyles remain in - [2020 MRG Awards](https://savanta.com/us/knowledge-centre/news/2020-mrg-awards/) - Savanta are delighted to be shortlisted for the Best International Research category at this year’s Media Research Group (MRG) Awards. The shortlist includes: SoDA – Streaming Online Data Analytics – Digital i The Power of People’s Passions – Discovery Inc, Tapestry Research The Real Time Truth of the Formula 1 Fan’s Digital Race Experience – - [For The Woman](https://savanta.com/us/knowledge-centre/news/for-the-woman/) - Today Savanta are proud to stand with the Museum of London, Columbia Threadneedle Investments EMEA APAC, Paragon Banking Group PLC, The WOW Foundation, British Army and Alfa Financial Software to make over 100 women visible as part of The Women's Association Campaign. The campaign celebrates and spotlights female talent and supports the MRS Manifesto for Opportunity Pledge signed by Roger Perowne, Global CEO, Vin - [Savanta shortlisted across three categories](https://savanta.com/us/knowledge-centre/news/mrs-awards-2020/) - Savanta are delighted to be shortlisted for Agency of the year and Breakthrough Business of the Year. We are also thrilled that Oliver Worsfold has been shortlisted for Young Researcher of the Year. The shortlist include: Research Live Award for Agency of the Year BritainThinks IFF Research MTM Opinium Savanta The Mix Truth Consulting Research - [Savanta win Best Data Collection Category (online)](https://savanta.com/us/knowledge-centre/news/savanta-win-best-data-collection-category-online/) - We are delighted to announce that Savanta has won the Best Data Collection Category (online) at this year’s Market Research Society (MRS) Operations Awards. In a category including, Kantar, Cobalt Sky, Natives and Omnisis, on commenting on the award entry the judges’ said; “Savanta and Brand Finance conducted an 87 country online study which was designed to capture both - [Future Thinking UK rebrands to Savanta](https://savanta.com/us/knowledge-centre/news/future-thinking-uk-rebrands-to-savanta/) - Following the acquisition of the UK division of Future Thinking earlier this year, all future activity will now come under the Savanta brand name. Savanta was formed in 2019 from the merger of Next 15-owned MIG Global’s data businesses Morar HPI, Viga, Charterhouse and Circle, with integrations of ComRes, HSR and the research division of - [The impact of COVID-19 on the automotive sector](https://savanta.com/us/knowledge-centre/news/the-impact-of-covid-19-on-the-automotive-sector/) - With British car manufacturing at its lowest output since the Second World War and production largely still mothballed, the good news is that dealerships reopened to the public yesterday, with reports of strong sales. Understanding the automotive sector in a post COVID-19 environment is difficult to predict. We’ve created a short overview to help you - [Savanta’s Public Omnibus](https://savanta.com/us/knowledge-centre/news/savantas-public-omnibus/) - Sometimes, speed and ease are everything. That is why we have launched our own public omnibus that runs every Friday across both the UK and US markets at an industry low price-point of £200 per question. Whether you want to track public awareness and perceptions, or generate PR and media coverage, results will be gathered - [Intelligence Capital 2020 webinar](https://savanta.com/us/knowledge-centre/news/intelligence-capitaltm-2020-webinar/) - Savanta in association with the MRS is excited to launch a practitioner’s guide to building competitive advantage through research. Join our webinar as we explore how using the Intelligence Capital framework can help organisations unlock the value they get out of their research. Date: Thursday 21st May Time: 11.00am – 12.00pm Speakers: Jane Frost - - [B2B Coronavirus Survey & Tracker](https://savanta.com/us/knowledge-centre/news/b2b-coronavirus-survey-tracker/) - Following the launch of our coronavirus consumer trackers in both the UK and the US, Savanta will be running a bi-weekly B2B Coronavirus Survey & Tracker which will initially focus on the UK only. This will offer businesses the opportunity to access and understand the current opinions, attitudes and behaviours of UK business owners and - [Introducing Coronavirus (Covid-19) survey & tracker](https://savanta.com/us/knowledge-centre/news/introducing-covid-19-survey-tracker/) - Savanta is running a weekly Coronavirus survey and tracker which offers brands and businesses the opportunity to access and understand customer attitudes and behaviours towards Coronavirus. The survey and tracker offers brands and businesses the opportunity to ask a range of question types from single choice to rankings and open text boxes, meaning questions are - [Introducing Video Rating](https://savanta.com/us/knowledge-centre/news/introducing-video-rating/) - Savanta’s new Video Rating tool offers the opportunity to collect continuous feedback on recorded content, allowing you to understand viewers’ responses— as a whole but also moment by moment. Respondents can rate the content from beginning to end using an emotional rating scale widget, so that you can see which parts of the video content - [Savanta acquires Future Thinking](https://savanta.com/us/knowledge-centre/news/savanta-acquires-future-thinking/) - We're delighted to announce the acquisition of the UK division of Future Thinking, a global data driven intelligence company that combines research with data science to produce actionable insight for clients, including Unilever, British Gas and LEGO. “We welcome the Future Thinking UK team to Savanta with open arms,” comments Roger Perowne, Global CEO at - [Savanta is one!](https://savanta.com/us/knowledge-centre/news/savanta-is-one/) - As well as indulging in plenty of birthday cake, we’re excited to announce that we’re marking the special occasion by introducing a new policy of unlimited holiday for all staff, in keeping with our philosophy of putting mental wellness at the heart of everything we do. We’re also delighted to have been one of five - [Introducing MillionaireVue](https://savanta.com/us/knowledge-centre/news/introducing-millionairevue/) - Savanta’s MillionaireVue, a new quarterly-run omnibus focused on millionaires, covers three of the world’s main wealth markets – UK, United States and China and offers brands the opportunity to access and understand millionaires across the globe. Our team of wealth experts draw upon the knowledge of 500 HNWIs in each core market, providing brands with - [Savanta launches BrandVue Drinks](https://savanta.com/us/knowledge-centre/news/savanta-launches-brandvue-drinks/) - Following successful launches across Eating Out, Retail, Financial Services and Charities, Savanta is adding BrandVue Drinks to its UK BrandVue platform. BrandVue Drinks will cover 370+ brands across the drinks category and captures and analyses the views of 96,000 UK consumers each year. BrandVue Drinks offers brands - including soft drinks, beers, wine and spirits - [Election and data specialists who help you cut through the noise](https://savanta.com/us/knowledge-centre/news/election-and-data-specialists-who-help-you-cut-through-the-noise/) - We’re pleased to share that from today, Savanta ComRes will be the new name for ComRes, following our acquisition of the business in July this year. We’ve been closely aligned ever since. Originally founded in 2003, Savanta ComRes is one of the leading providers of evidence-led advice to inform reputation, public policy and communication strategies. - [Expansion in the Americas with the acquisition of HSR Associates](https://savanta.com/us/knowledge-centre/news/expansion-in-the-americas-with-the-acquisition-of-hsr-associates/) - We are pleased to announce the acquisition of HSR Associates, the New Jersey-based marketing research consultancy. Founded in 1975, Hase/Schannen Research Associates (HSR Associates) has a reputation as one of the premier boutique research agencies, providing custom strategic research services to corporations across a wide variety of industries in the US and abroad. “We are - [Expansion in the Americas](https://savanta.com/us/knowledge-centre/news/expansion-in-the-americas/) - Today, we are delighted to announce we are expanding our footprint in the Americas with several new hires along with a larger office in New York City. Savanta offers clients a full range of intelligence services, including bespoke research, data collection & analysis and proprietary intelligence products. To continue driving growth in the Americas we - [Savanta acquires global research consultancy ComRes](https://savanta.com/us/knowledge-centre/news/savanta-acquires-global-research-consultancy-comres/) - Today, we're delighted to announce our acquisition of ComRes, the Westminster-based research consultancy. Founded in 2003, ComRes is one of the leading providers of evidence-led advice to inform reputation, public policy and communication strategies. “This is a step into our future,” comments Roger Perowne, Global CEO at Savanta. “ComRes are genuine leaders in one of - [Savanta UK CRO elected as MRS Chair](https://savanta.com/us/knowledge-centre/news/savanta-uk-ceo-elected-as-mrs-chair/) - The Market Research Society (MRS), the world's leading professional association for the market research industry, has elected Savanta's UK CRO Dr. Nick Baker as Chair. Nick adds this to a portfolio of roles including a non-executive position with Severn Trent Water’s Customer Challenge Group. Commenting on his appointment, Nick says: "I am really excited to - [Wealth-X Custom joins Savanta](https://savanta.com/us/knowledge-centre/news/wealth-x-custom-joins-savanta/) - Savanta is all about combining the benefits of scale with the deep, specialist expertise you’d expect to find in a ‘boutique’ agency. We deliver that unique blend through Practice Areas – small teams of industry and methodological experts who can draw on the wider resources of the group, as and when they need it. Today - [New appointments](https://savanta.com/us/knowledge-centre/news/new-appointments/) - We’re delighted to announce the first of several high profile appointments today, with Nick Baker and Vin DeRobertis joining Savanta to head up our UK and Americas businesses respectively. Savanta was born when four specialist agencies – Morar HPI, VIGA, Circle and Charterhouse – joined forces to offer big agency benefits, whilst retaining a refreshingly - [Say hello to Savanta](https://savanta.com/us/knowledge-centre/news/say-hello-to-savanta/) - It’s with great excitement that we announce today that MIG Global is combining its family of specialist agencies - Morar HPI, VIGA, Charterhouse and Circle - into one: Savanta. Guided by our strapline ‘Make Better Decisions’, we’re pulling together the best parts of each agency, to facilitate faster, easier and more effective decision making for ## Case Studies - [Supporting the strategic repositioning of a major international art brand](https://savanta.com/us/case-studies/supporting-the-strategic-repositioning-of-a-major-international-art-brand/) - Together, we brought the best of both worlds: Savanta’s rigorous fieldwork and analytical depth, and Ryse’s direct access to industry stakeholders, deep data engineering, and strategic growth lens. It’s a partnership we draw on to deliver smart, actionable insights. - [British Gas](https://savanta.com/us/case-studies/british-gas/) - [Access to Cash](https://savanta.com/us/case-studies/access-to-cash/) - [Internet Watch Foundation (IWF)](https://savanta.com/us/case-studies/internet-watch-foundation-iwf/) - [Santa Fe Relocation](https://savanta.com/us/case-studies/santa-fe-relocation/) - [Ofwat](https://savanta.com/us/case-studies/ofwat/) - [Defining the target audience for a fashion brand](https://savanta.com/us/case-studies/defining-the-target-audience-for-a-fashion-brand/) - As part of a brand refresh, a womenswear retailer wanted to uncover their target customer within the wider market context - [Oral healthcare Path-to-Purchase](https://savanta.com/us/case-studies/59020/) - Understanding path to purchase to inform channel and marketing strategies. - [Samsung Campaign insight](https://savanta.com/us/case-studies/samsung-campaign-insight/) - [Leveraging reputational drivers](https://savanta.com/us/case-studies/leveraging-reputational-drivers/) - A world-renowned UK university with a commitment to influence the world. The university's alumni and faculty include numerous heads of state, Nobel laureates, and influential figures in academia and industry. - [Brand measurement](https://savanta.com/us/case-studies/brand-measurement/) - Our client is a provider of a healthcare financial technology. They work with over 500,000 healthcare providers, records 2.5 billion transactions annually, has over 530 integrations with leading software systems, and has over 20 years of experience servicing the healthcare industry. - [Brand stretch for global pain brands](https://savanta.com/us/case-studies/brand-stretch-for-global-pain-brands/) - Brand led new product development for equity and cross category growth. - [Brand health measurement](https://savanta.com/us/case-studies/brand-health-measurement/) - Our client is a national leader in the fight against cancer, supported by over 1.5 million volunteers. They have invested over $5 billion in research since 1946, leading to major advancements in treatment and prevention. It provides vital patient support, including transportation, free lodging, and a 24/7 helpline. Our client educates millions on cancer prevention and early detection through public health campaigns and collaborates globally to address disparities and promote cancer awareness. - [Thought leadership](https://savanta.com/us/case-studies/thought-leadership/) - Our client is the world leader in serving science, and a Fortune 100 enterprise with annual revenue of approximately $40 billion. - [Pricing & claims strategy](https://savanta.com/us/case-studies/pricing-claims-strategy/) - [Data-driven Communications](https://savanta.com/us/case-studies/data-driven-communications/) - [Evaluating the impact of a video platform partnership](https://savanta.com/us/case-studies/evaluating-the-impact-of-a-video-platform-partnership/) - [Powering Growth with BrandVue](https://savanta.com/us/case-studies/powering-growth-with-brandvue/) - Our client is a premium, Bistro-style restaurant chain. Using BrandVue data, they wanted to identify the key drivers of demand for their brand versus competitors and highlight opportunity areas for future growth. - [Connecting sales data to BrandVue Eating Out metrics](https://savanta.com/us/case-studies/connecting-sales-data-to-brandvue-eating-out-metrics/) - Our client, a high-street quick service restaurant, wanted to establish a link between sales data and BrandVue metrics to see which correlation was the strongest, to know which levers to pull to drive growth. - [Maximising applicant conversion](https://savanta.com/us/case-studies/maximising-applicant-conversion/) - [Bridging the STEM gender gap](https://savanta.com/us/case-studies/bridging-the-stem-gender-gap-2/) - Women make up just 25% of all people working in science, technology, engineering and mathematics (STEM) occupations in the UK, despite accounting for nearly half of its total workforce. The reasons behind this are varied and complex, but one factor is clear: fewer women choose to pursue STEM subjects at a degree level. - [Measuring societal impact](https://savanta.com/us/case-studies/measuring-societal-impact/) - [Reviewing website content](https://savanta.com/us/case-studies/reviewing-website-content/) - [Brand essence tracker](https://savanta.com/us/case-studies/brand-essence-tracker/) - [Measuring brand reputation](https://savanta.com/us/case-studies/measuring-brand-reputation-2/) - [Fast-food restaurant](https://savanta.com/us/case-studies/fast-food-restaurant/) - [Mid-Corporate Insurance Research](https://savanta.com/us/case-studies/mid-corporate-insurance-research/) - [Using Eco Segments to develop financial services / products](https://savanta.com/us/case-studies/using-eco-segments-to-develop-financial-services-products-3/) - As the government aims to achieve Net Zero carbon emissions, our client wanted to gauge consumer sentiment towards energy efficiency in housing. By establishing interest in green financial products and services and the factors influencing them, the client aimed to develop green products and services to meet consumer needs in the face of climate change, the rising energy costs and cost of living, and government legislation. - [Exploring adviser understanding](https://savanta.com/us/case-studies/exploring-adviser-understanding-2/) - Our client needed to explore whether advisers understood new FCA rules and check adviser satisfaction with their proposition. - [Corporate brand tracking](https://savanta.com/us/case-studies/corporate-brand-tracking/) - Our client, a specialist corporate & financial institution banking provider, needed research to report regularly to the global ExCo and inform strategic marketing investment in the UK. - [Exploring adviser understanding](https://savanta.com/us/case-studies/exploring-adviser-understanding/) - Our client needed to explore whether advisers understood new FCA rules and check adviser satisfaction with their proposition. - [Using Eco segments to develop financial services/ products](https://savanta.com/us/case-studies/using-eco-segments-to-develop-financial-services-products/) - As the government aims to achieve Net Zero carbon emissions, our client wanted to gauge consumer sentiment towards energy efficiency in housing. By establishing interest in green financial products and services and the factors influencing it, the client aimed to develop green products and services to meet consumer needs in the face of climate change, the rising energy costs and cost of living, and government legislation. - [Barriers in Cross-border payments for NGOs](https://savanta.com/us/case-studies/barriers-in-cross-border-payments-for-ngos/) - Unlocking opportunities for growth through NGOs for a FinTech payment platform. - [Defining the optimal digital-only Business Banking proposition](https://savanta.com/us/case-studies/defining-the-optimal-digital-only-business-banking-proposition/) - [Pensions Brand Tracking](https://savanta.com/us/case-studies/pensions-brand-tracking/) - [Access to Cash](https://savanta.com/us/case-studies/access-to-cash-2/) - [Optimising Investment Communications with Professionals](https://savanta.com/us/case-studies/optimising-investment-communications-with-professionals/) - Our client specializes in financial advice and offers insurance and investment products for doctors, dentists, and teachers. The client wanted to build on previous research to test whether their reports and policies were engaging and fit for purpose, (i.e., outline the objectives of the business). In addition to this, they wanted to gauge current and potential investors’ knowledge levels on risk and sustainable investing, and how this impacts their decisions around investing. - [Credit Card rate increase communication](https://savanta.com/us/case-studies/credit-card-rate-increase-communication/) - With the cost of borrowing increasing, it is inevitable that some costs for credit are passed on to consumers by banks. However, our client (a leading high street bank) identified a need to frame any rate increase within a cost-of-living and consumer duty context, to assess compliance as well as identify risks and additional support needed when communicating the increase. - [Nuffield Health](https://savanta.com/us/case-studies/nuffield-health-3/) - Nuffield Health partnered with Savanta to extract actionable insight from data and offer strategic consulting to respond to business-critical scenarios. - [GWR](https://savanta.com/us/case-studies/gwr/) - [British Gas](https://savanta.com/us/case-studies/british-gas-2/) - [Gousto](https://savanta.com/us/case-studies/gousto/) - In a price-driven and discount heavy sector, helping Gousto build engagement with customers to test new initiatives, drive less customer churn and build higher long-term value. - [Unite Students](https://savanta.com/us/case-studies/unite-students-2/) - We conducted research looking at postgraduate life, to explore accommodation needs and wishes, and to review the various services provided in properties. - [Royal London](https://savanta.com/us/case-studies/royal-london-2/) - [A grocery retailer](https://savanta.com/us/case-studies/a-grocery-retailer-2-2/) - [Customer journey mapping](https://savanta.com/us/case-studies/customer-journey-mapping/) - [Farnell](https://savanta.com/us/case-studies/farnell/) - [The Civil Aviation Authority](https://savanta.com/us/case-studies/the-civil-aviation-authority/) - [Stagecoach Stakeholder Research](https://savanta.com/us/case-studies/stagecoach-stakeholder-research/) - Understanding the perceptions of key stakeholders to measure reputation and understand policy developments in a post-Covid-19 environment. - [A supermarket clothing brand](https://savanta.com/us/case-studies/a-supermarket-clothing-brand/) - [Office for Nuclear Regulation](https://savanta.com/us/case-studies/office-for-nuclear-regulation/) - Savanta conducted an annual survey for ONR, tracking stakeholder experiences, attitudes, and perceptions while identifying trends across stakeholder groups. - [The Co-op Foundation](https://savanta.com/us/case-studies/the-co-op-foundation/) - The Co-op Foundation is the Co-op’s charity. They believe co-operation is at the heart of strong and fair communities that are built on co-operative values. - [A global quick service restaurant](https://savanta.com/us/case-studies/a-global-quick-service-restaurant/) - [A multinational beauty company](https://savanta.com/us/case-studies/a-multinational-beauty-company/) - Our client, a beauty company wanted to identify the most effective ways to activate sustainability and achieve growth within the fragrance category - [A global toy retailer](https://savanta.com/us/case-studies/a-global-toy-retailer/) - Our client, a global toy retailer, wanted to develop a shopper segmentation study to identify growth opportunities across key markets. - [A global toy manufacturer](https://savanta.com/us/case-studies/a-global-toy-manufacturer/) - Our client, a global toy brand, wanted to understand how to influence children's wish list creation to drive product consideration and conversion for Christmas. - [A beer brand](https://savanta.com/us/case-studies/a-beer-brand/) - Our client (a beer manufacturer) needed to quantify the impact of branded activation on-trade to inform activation budget decision-making. - [A grocery retailer](https://savanta.com/us/case-studies/a-grocery-retailer/) - [A supermarket retailer](https://savanta.com/us/case-studies/a-supermarket-retailer/) - [A jewelry retailer](https://savanta.com/us/case-studies/a-jewelry-retailer/) - A global jewelry retailer wanted to explore the future of retail, in particular, the role of integration between their online and in-store channels. - [Optimizing new activation experiences in store](https://savanta.com/us/case-studies/optimising-new-activation-experiences-in-store/) - Our client, a multinational toy retailer, wanted to test the impact of a new multi-media activation experience to inform optimization for future executions. - [A toy brand](https://savanta.com/us/case-studies/a-toy-brand/) - An iconic toy brand, was planning their next recruitment campaign and wanted to test various creatives to understand which would have the most impact - [Global Financial Services Brand](https://savanta.com/us/case-studies/global-financial-services-brand/) - [Safe Passage](https://savanta.com/us/case-studies/safe-passage/) - Safe Passage provides the necessary counsel to support individuals navigating the complex immigration systems, ultimately ensuring safe and legal routes for those in need. - [Rugby Football Union](https://savanta.com/us/case-studies/rugby-football-union/) - The Rugby Football Union is the national governing body for grassroots and elite rugby union in England. Its purpose is to enrich lives, introduce more people to rugby union and develop the sport for future generations. - [Funding Circle](https://savanta.com/us/case-studies/funding-circle/) - Funding Circle have helped 135,000 small businesses raise over $19bn to power growth. They recently commissioned Savanta to help deliver their resilience report - [MarketVue Business Banking](https://savanta.com/us/case-studies/marketvue-business-banking/) - [M Booth: Vaccine rollout](https://savanta.com/us/case-studies/mbooth-vaccine-rollout/) - [Citrix](https://savanta.com/us/case-studies/citrix/) - [Outdoor power equipment giant](https://savanta.com/us/case-studies/outdoor-power-equipment-giant/) - With a reported $500+ revenue in 2021, our client has established themselves as a giant in the competitive space. - [Black-led media platform](https://savanta.com/us/case-studies/black-led-media-platform-2/) - [Life science company](https://savanta.com/us/case-studies/leading-life-sciences-corporation/) - [Ribbon Communications](https://savanta.com/us/case-studies/ribbon-communications/) - [Global expansion](https://savanta.com/us/case-studies/global-expansion-work/) - [Digital advertising software](https://savanta.com/us/case-studies/digital-advertising-software-and-media-buying/) - [Major luxury kitchen appliance brand](https://savanta.com/us/case-studies/major-luxury-kitchen-appliance-brand/) - [American lifestyle apparel](https://savanta.com/us/case-studies/american-lifestyle-apparel-brand/) - [Toy Manufacturer](https://savanta.com/us/case-studies/toy-manufacturer-2/) - [A winning fitness app](https://savanta.com/us/case-studies/a-winning-fitness-app/) - Our client is an American luxury fitness company that owns several renowned lifestyle brands. - [Leading payment processing company](https://savanta.com/us/case-studies/payment-processing-company/) - The client is among the top payment processing companies in America. - [National pizza franchise](https://savanta.com/us/case-studies/national-pizza-franchise/) - The client is one of the largest and most popular national pizza franchises in America and has locations across the globe. - [Diamond Producers Council](https://savanta.com/us/case-studies/diamond-producers-council/) - The Diamond Producers Council (formally, Diamond Producers Association) is an accredited trade organization who serves to advance the integrity of the modern diamond jewelry industry. - [CDEI](https://savanta.com/us/case-studies/cdei-tracker-survey/) - [Sky Media](https://savanta.com/us/case-studies/sky-media/) - [Nuffield Health](https://savanta.com/us/case-studies/nuffield-health/) - [Italian wine manufacturer](https://savanta.com/us/case-studies/italian-wine-manufacturer/) - Our client is a wine manufacturer based in Northern Italy that competes in the American market. They are considered a renowned pioneer of a consumer favorite, Pinot Grigio, and produces a number of other high-quality wines that pair well with a variety of palettes. - [The Centre for Ageing Better](https://savanta.com/us/case-studies/the-centre-for-ageing-better/) - [AOL](https://savanta.com/us/case-studies/aol/) - [Barratt Developments](https://savanta.com/us/case-studies/barratt-developments-3/) - [The University of Manchester](https://savanta.com/us/case-studies/the-university-of-manchester/) - [Vodafone](https://savanta.com/us/case-studies/vodafone-uk/) - [State of the Nation report](https://savanta.com/us/case-studies/uk-protection-provider-state-of-the-nation-report-2/) - [Elvis Communications](https://savanta.com/us/case-studies/elvis-communications/) - [The Guardian](https://savanta.com/us/case-studies/the-guardian-2/) - [Transform Society](https://savanta.com/us/case-studies/transform-society/) - [Puma](https://savanta.com/us/case-studies/puma-2/) - [Integrated Energy Company](https://savanta.com/us/case-studies/integrated-energy-company/) - [Sodexo](https://savanta.com/us/case-studies/sodexo/) - [Toyota – The&Partnership](https://savanta.com/us/case-studies/toyota-thepartnership/) - [FREE NOW](https://savanta.com/us/case-studies/free-now/) - [Sport England](https://savanta.com/us/case-studies/sport-england-3/) - [Barratt Developments](https://savanta.com/us/case-studies/barratt-developments/) - [State of the Nation Report](https://savanta.com/us/case-studies/uk-protection-provider-state-of-the-nation-report/) - [Flood insurance](https://savanta.com/us/case-studies/insurance-start-up-flood-insurance-proposition-development/) - [Global insurance provider](https://savanta.com/us/case-studies/global-insurance-provider-brand-awareness-among-advisers/) - [Global proposition development](https://savanta.com/us/case-studies/global-proposition-development/) - [UK banking group](https://savanta.com/us/case-studies/uk-banking-group-business-banking-service-model/) - [GroupM](https://savanta.com/us/case-studies/groupm/) - [A wealth of insights](https://savanta.com/us/case-studies/a-wealth-of-insights/) - [Leading UK private bank](https://savanta.com/us/case-studies/client-case-study-millionairevue/) - [Fitness First](https://savanta.com/us/case-studies/fitness-first-uk/) - [Canada Life](https://savanta.com/us/case-studies/canada-life/) - [University of Oxford](https://savanta.com/us/case-studies/university-of-oxford/) - [University of Manchester](https://savanta.com/us/case-studies/university-of-manchester/) - [UK trade association](https://savanta.com/us/case-studies/uk-trade-association/) - [Superdry](https://savanta.com/us/case-studies/superdry/) - [Nesta](https://savanta.com/us/case-studies/nesta/) - [Ericsson](https://savanta.com/us/case-studies/ericsson/) - [Premier Farnell](https://savanta.com/us/case-studies/premier-farnell/) - [Symantec](https://savanta.com/us/case-studies/symantec/) - [Moneycorp](https://savanta.com/us/case-studies/moneycorp/) - [The &Partnership](https://savanta.com/us/case-studies/thepartnership/) - [Sport England](https://savanta.com/us/case-studies/sport-england-2/) - [ATPI](https://savanta.com/us/case-studies/atpi/) - [The Guardian](https://savanta.com/us/case-studies/the-guardian/) - [Sport England](https://savanta.com/us/case-studies/sport-england/) - [Queen Mary University London](https://savanta.com/us/case-studies/queen-mary-university-london/) - [ACCA](https://savanta.com/us/case-studies/acca/) - [Imperial College London](https://savanta.com/us/case-studies/imperial-college-london/) - [Art Fund](https://savanta.com/us/case-studies/art-fund/) - [Business insurance](https://savanta.com/us/case-studies/business-insurance/) - Our client wanted to truly understand the world of specific public-facing specialist business sectors to build insurance propositions around their needs. - [Pegasystems](https://savanta.com/us/case-studies/pegasystems/) - [Blenheim Chalcot](https://savanta.com/us/case-studies/blenheim-chalcot/) - [Healthwatch England](https://savanta.com/us/case-studies/healthwatch-england/) - [Digital Health & Wellness](https://savanta.com/us/case-studies/digital-health-and-wellness-provider-benchmarking-and-tracking-brand-metrics/) - [University of Leeds](https://savanta.com/us/case-studies/university-of-leeds/) - [University of Bristol](https://savanta.com/us/case-studies/university-of-bristol/) - [University of the Arts London](https://savanta.com/us/case-studies/university-of-the-arts-london/) - [Plymouth College of Art](https://savanta.com/us/case-studies/plymouth-college-of-art/) - [Bucks New University](https://savanta.com/us/case-studies/buckinghamshire-new-university/) - [New College of the Humanities](https://savanta.com/us/case-studies/new-college-of-humanities/) - [Automotive manufacturer](https://savanta.com/us/case-studies/automotive-manufacturer/) - [Queen Mary University London](https://savanta.com/us/case-studies/queen-mary-university-london-2/) - [Strategy Consulting firm](https://savanta.com/us/case-studies/strategy-consulting-firm/) - [UK Charity](https://savanta.com/us/case-studies/uk-charity/) - [University of Southampton](https://savanta.com/us/case-studies/university-of-southampton/) - [Comms Agency](https://savanta.com/us/case-studies/comms-agency/) - [Citizens Advice](https://savanta.com/us/case-studies/citizens-advice/) - [Soft drinks manufacturer](https://savanta.com/us/case-studies/soft-drinks-manufacturer/) - [UK Bank](https://savanta.com/us/case-studies/uk-bank/) - [CITB](https://savanta.com/us/case-studies/citb/) - [NHBC](https://savanta.com/us/case-studies/nhbc/) - [UK Insurance Company](https://savanta.com/us/case-studies/uk-insurance-company/) - [Home Insurance](https://savanta.com/us/case-studies/home-insurance/) - [Wealth Manager](https://savanta.com/us/case-studies/wealth-manager/) - [Global Banking Group](https://savanta.com/us/case-studies/global-banking-group/) - [Swiss Watch Manufacturer](https://savanta.com/us/case-studies/swiss-watch-manufacturer/) - A leading Swiss maker of fine timepieces, the brand's target market includes high-net-worth watch owners. They wished to understand the strength and validity of its market identity through its long-running external communications campaign, with the results of our research feeding into their overarching communications strategy. - [British Private Bank](https://savanta.com/us/case-studies/british-private-bank/) - [Caffè Nero](https://savanta.com/us/case-studies/caffe-nero/) - [innocent drinks](https://savanta.com/us/case-studies/innocent-drinks/) - [Bullitt Group](https://savanta.com/us/case-studies/bullitt-group/) - [Barco](https://savanta.com/us/case-studies/barco/) - [Verizon](https://savanta.com/us/case-studies/verizon/) - [Matchtech Group](https://savanta.com/us/case-studies/matchtech-group/) - [NATS](https://savanta.com/us/case-studies/nats/) - [PA Consulting](https://savanta.com/us/case-studies/pa-consulting/) - [REXEL](https://savanta.com/us/case-studies/rexel/) - [Performing arts centre](https://savanta.com/us/case-studies/performing-arts-centre/) - [A leading sports venue](https://savanta.com/us/case-studies/a-leading-sports-venue/) - Understanding spectator expectations and needs when visiting events to identify unmet needs and gaps. - [JLT](https://savanta.com/us/case-studies/jlt-specialty/) - [Wagamama](https://savanta.com/us/case-studies/wagamama-2/) - [Microsoft](https://savanta.com/us/case-studies/microsoft-2/) - [Randstad](https://savanta.com/us/case-studies/randstad-student-support/) - [Deliveroo](https://savanta.com/us/case-studies/deliveroo/) ## Staff - [Jeongeun (Jennifer) Kim](https://savanta.com/us/author/jennifer-kim/) - [Jeongeun (Jennifer) Kim](https://savanta.com/us/author/jeongeun-jennifer-kim/) - [Jennifer Kim](https://savanta.com/us/author/jennifer-kim-2/) - [Joey Jones](https://savanta.com/us/author/joey-jones/) - [Mahima Yadav](https://savanta.com/us/author/mahima-yadav/) - [Abby Tucker](https://savanta.com/us/author/abby-tucker/) - [Alex Ward-Booth](https://savanta.com/us/author/alex-ward-booth-4/) - [Alex Ward-Booth](https://savanta.com/us/author/alex-ward-booth-3/) - [Alex Ward-Booth](https://savanta.com/us/author/alex-ward-booth/) - [Jessica Fairhurst](https://savanta.com/us/author/jessica-fairhurst/) - [Carina Ealam](https://savanta.com/us/author/carina-ealam-2/) - [Carina Ealam](https://savanta.com/us/author/carina-ealam/) - [Marni Hirschorn](https://savanta.com/us/author/marni-hirschorn/) - [Ben Lembck](https://savanta.com/us/author/ben-lembck/) - [Katie Brown](https://savanta.com/us/author/katie-brown/) - [Becky Hillcoat](https://savanta.com/us/author/becky-hillcoat-2/) - [Becky Hillcoat](https://savanta.com/us/author/becky-hillcoat/) - [Ella Yeomans](https://savanta.com/us/author/ella-yeomans/) - [Hermione Hitchin](https://savanta.com/us/author/hermione-hitchin/) - [Louisa Moore](https://savanta.com/us/author/louisa-moore/) - [Rhys Hayward](https://savanta.com/us/author/rhys-hayward/) - [Jian Chen Tiong](https://savanta.com/us/author/jian-chen-tiong/) - [Louis Devane-Waters](https://savanta.com/us/author/louis-devane-waters/) - [Imogen Rampton](https://savanta.com/us/author/imogen-rampton/) - [John Laughton](https://savanta.com/us/author/john-laughton/) - [Kyle Burnam](https://savanta.com/us/author/kyle-burnam/) - [Gurdev Potiwal](https://savanta.com/us/author/gurdev-potiwal/) - [Christian Wright](https://savanta.com/us/author/christian-wright/) - [Ethan Granholm](https://savanta.com/us/author/ethan-granholm/) - [Meaghan Willis](https://savanta.com/us/author/meaghan-willis/) - [Paul Baker](https://savanta.com/us/author/paul-baker-2/) - [Ciara Cassidy](https://savanta.com/us/author/ciara-cassidy/) - [Lisa Fourie](https://savanta.com/us/author/lisa-fourie/) - [Alexander Capon](https://savanta.com/us/author/alexander-capon/) - [Isabella Armstrong](https://savanta.com/us/author/isabella-armstrong/) - [Matt McGinn](https://savanta.com/us/author/matt-mcginn/) - [Ella Taylor](https://savanta.com/us/author/ella-taylor/) - [Holli Preston](https://savanta.com/us/author/holli-preston-5/) - [Holli Preston](https://savanta.com/us/author/holli-preston-4/) - [Holli Preston](https://savanta.com/us/author/holli-preston-3/) - [Holli Preston](https://savanta.com/us/author/holli-preston-2/) - [Nikki Lavoie](https://savanta.com/us/author/nikki-lavoie/) - [Emily Elias](https://savanta.com/us/author/emily-elias/) - [Nicole Beremovica](https://savanta.com/us/author/nicole-beremovica/) - [Dr Nick Baker](https://savanta.com/us/author/nick-baker/) - [Caroline Beschner](https://savanta.com/us/author/caroline-beschner/) - [Becca Owsinski](https://savanta.com/us/author/becca-owsinski-2-2/) - [Becca Owsinski](https://savanta.com/us/author/becca-owsinski-2/) - [Jiachen Zhang](https://savanta.com/us/author/jiachen-zhang/) - [Marcus Kinsey](https://savanta.com/us/author/marcus-kinsey/) - [Harry King](https://savanta.com/us/author/harry-king/) - [Abby Tucker](https://savanta.com/us/author/abby-tucker-3/) - [Amanda Potter](https://savanta.com/us/author/amanda-potter/) - [Alketa Berzani](https://savanta.com/us/author/alketa-berzani/) - [Brenda Vazquez Uribe](https://savanta.com/us/author/brenda-vazquez-uribe/) - [Lindsay Sayour](https://savanta.com/us/author/lindsay-sayour/) - [David Berry](https://savanta.com/us/author/david-berry/) - [Oliver Fenton](https://savanta.com/us/author/oliver-fenton/) - [Adam Brodie](https://savanta.com/us/author/adam-brodie/) - [Stassy Carr](https://savanta.com/us/author/stassy-carr/) - [Amrita Rao](https://savanta.com/us/author/amrita-rao/) - [Lauren Pratt](https://savanta.com/us/author/lauren-pratt/) - [Scott Monaghan-Gibson](https://savanta.com/us/author/scott-monaghan-gibson/) - [James Moretti](https://savanta.com/us/author/james-moretti/) - [Shweta Bharati](https://savanta.com/us/author/shweta-bharati/) - [Anna Parker](https://savanta.com/us/author/anna-parker/) - [Amy Sams](https://savanta.com/us/author/amy-sams/) - [Doug Jefferson](https://savanta.com/us/author/doug-jefferson/) - [Georgia Avukatu](https://savanta.com/us/author/georgia-avukatu/) - [Cameron Douglas](https://savanta.com/us/author/cameron-douglas/) - [Anita Pavic](https://savanta.com/us/author/anita-pavic/) - [Rachel Manning](https://savanta.com/us/author/rachel-manning-2/) - [Rachel Manning](https://savanta.com/us/author/rachel-manning/) - [Adam Goddard](https://savanta.com/us/author/adam-goddard/) - [Cameron Stocker](https://savanta.com/us/author/cameron-stocker/) - [Holli Preston](https://savanta.com/us/author/holli-preston/) - [Ab Alharbi](https://savanta.com/us/author/ab-alharbi/) - [Caitlin Kilpatrick](https://savanta.com/us/author/caitlin-kilpatrick/) - [Craig Strudley](https://savanta.com/us/author/craig-strudley-2/) - [Elwira Costello](https://savanta.com/us/author/elwira-costello/) - [Jennifer Pinto](https://savanta.com/us/author/jennifer-pinto/) - [Simon Tunna](https://savanta.com/us/author/simon-tunna/) - [Robyn McKane](https://savanta.com/us/author/robyn-mckane/) - [Kelsie Schroeder](https://savanta.com/us/author/kelsie-schroeder/) - [Hikaru Doi](https://savanta.com/us/author/hikaru-doi/) - [Alex Ward-Booth](https://savanta.com/us/author/alex-ward-booth-2/) - [Louise Edwards](https://savanta.com/us/author/louise-edwards/) - [Christine Lazauskas](https://savanta.com/us/author/christine-lazauskas-2/) - [Neve Savage](https://savanta.com/us/author/neve-savage/) - [Kyle Gollins](https://savanta.com/us/author/kyle-gollins/) - [Mark Pingol](https://savanta.com/us/author/mark-pingol/) - [Eric Koivisto](https://savanta.com/us/author/eric-koivisto/) - [Eric Koivisto](https://savanta.com/us/author/eric-koivisto-2/) - [Justin Butterman](https://savanta.com/us/author/justin-butterman/) - [Andrew Trudeau](https://savanta.com/us/author/andrew-trudeau/) - [Helena Page](https://savanta.com/us/author/helen-page/) - [Emma Williams](https://savanta.com/us/author/emma-williams/) - [Steven Brown](https://savanta.com/us/author/steven-brown-2/) - [Steven Brown](https://savanta.com/us/author/steven-brown/) - [Ed Provost](https://savanta.com/us/author/ed-provost/) - [Joshua Holden](https://savanta.com/us/author/joshua-holden/) - [Kate Namukasa](https://savanta.com/us/author/kate-namukasa/) - [Craig Tandy](https://savanta.com/us/author/craig-tandy/) - [Christine Lazauskas](https://savanta.com/us/author/christine-lazauskas/) - [Lauren Oddy](https://savanta.com/us/author/lauren-oddy/) - [Lydia Daniel](https://savanta.com/us/author/lydia-daniel/) - [Caroline Dieleman](https://savanta.com/us/author/caroline-dieleman/) - [Lelde Voino](https://savanta.com/us/author/lelde-voino/) - [Christina Beza](https://savanta.com/us/author/christina-beza/) - [Meredith May Fishering](https://savanta.com/us/author/meredith-may-fishering/) - [Chris Webster](https://savanta.com/us/author/chris-webster/) - [Rosie Edwards](https://savanta.com/us/author/rosie-edwards/) - [Rachel Ditchfield](https://savanta.com/us/author/rachel-ditchfield/) - [Sachin Parmesh](https://savanta.com/us/author/sachin-parmesh/) - [Chris Protacio](https://savanta.com/us/author/chris-protacio/) - [Maddy Swain](https://savanta.com/us/author/maddy-swain/) - [Catherine Lethbridge](https://savanta.com/us/author/catherine-lethbridge/) - [Dan Stoppard-Holden, Associate Director](https://savanta.com/us/author/dan-stoppard-holden-associate-director/) - [Chris Eckhoff](https://savanta.com/us/author/chris-eckhoff/) - [Warren Linsdell](https://savanta.com/us/author/warren-linsdell/) - [Will Blackett](https://savanta.com/us/author/will-blackett/) - [Tania Findlay](https://savanta.com/us/author/tania-findlay/) - [Aimee Earlam](https://savanta.com/us/author/aimee-earlam/) - The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn't distract from the layout. A practice not without controversy, laying out pages with meaningless filler text can be very useful when the focus is meant to be on design, not content. The passage experienced a - [Robert Seffert](https://savanta.com/us/author/robert-seffert/) - [Matthew Mann](https://savanta.com/us/author/matthew-mann/) - [Shannon Delaney](https://savanta.com/us/author/shannon-delaney/) - [Edward Weston](https://savanta.com/us/author/edward-weston/) - [Tammy Bainbridge](https://savanta.com/us/author/tammy-bainbridge/) - [Rebecca Kerr](https://savanta.com/us/author/rebecca-kerr/) - [Rima Aryandani](https://savanta.com/us/author/rima-aryandani/) - [Alex Owers](https://savanta.com/us/author/alex-owers/) - [Anni Schwehn](https://savanta.com/us/author/anni-schwehn/) - [Abi Allard](https://savanta.com/us/author/abi-allard/) - [Carrie Condino](https://savanta.com/us/author/carrie-condino-2/) - [Deeksha Jagga](https://savanta.com/us/author/6821/) - [Jeremy Mullin](https://savanta.com/us/author/jeremy-mullin/) - [Carrie Condino](https://savanta.com/us/author/carrie-condino/) - [Sarah Culpan](https://savanta.com/us/author/sarah-culpan/) - [Colin Moyer](https://savanta.com/us/author/colin-moyer/) - [Ben Marks](https://savanta.com/us/author/ben-marks/) - [Kate Hawkins](https://savanta.com/us/author/kate-hawkins/) - [Josephine Hansom](https://savanta.com/us/author/josephine-hansom/) - [Zoe Taylor](https://savanta.com/us/author/zoe-taylor/) - [Vahsti Hale](https://savanta.com/us/author/vahsti-hale/) - [Tonicha Pinnock](https://savanta.com/us/author/tonicha-pinnock/) - [Frances Spree](https://savanta.com/us/author/frances-spree/) - [Jack Miles](https://savanta.com/us/author/jack-miles/) - [David Thompson](https://savanta.com/us/author/david-thompson/) - [Steven Coll](https://savanta.com/us/author/steven-coll/) - [Helen Davey](https://savanta.com/us/author/helen-davey/) - [Nadia Saif](https://savanta.com/us/author/nadia-saif/) - [Vic Thrift](https://savanta.com/us/author/vic-thrift/) - [Teresa McGarry](https://savanta.com/us/author/teresa-mcgarry/) - [Dr Nasreen Amin](https://savanta.com/us/author/dr-nasreen-amin/) - [James Rentoul](https://savanta.com/us/author/james-rentoul/) - [Sue Lewis](https://savanta.com/us/author/sue-lewis/) - [Richard Weston](https://savanta.com/us/author/richard-weston/) - [Philippa Whitham](https://savanta.com/us/author/philippa-whitham/) - [Steve King](https://savanta.com/us/author/steve-king/) - [Rupak Sharma](https://savanta.com/us/author/rupak-sharma/) - [Freddie Alloh](https://savanta.com/us/author/freddie-alloh/) - [Meghan Oliver](https://savanta.com/us/author/meghan-oliver/) - [Owen Robson](https://savanta.com/us/author/owen-robson/) - [Sadia Corey](https://savanta.com/us/author/sadia-corey/) - [Cicely King](https://savanta.com/us/author/cicely-king/) - [Zoe Davies](https://savanta.com/us/author/zoe-davies/) - [Craig Strudley](https://savanta.com/us/author/craig-strudley/) - [Katy Owen](https://savanta.com/us/author/katy-owen/) - [Simon Hunt](https://savanta.com/us/author/simon-hunt/) - [Catherine Elms](https://savanta.com/us/author/catherine-elms/) - [Emma Levin](https://savanta.com/us/author/emma-levin/) - [Research & Consulting Team](https://savanta.com/us/author/3089/) - [Kate Turner](https://savanta.com/us/author/kate-turner/) - [Olly Worsfold](https://savanta.com/us/author/olly-worsfold/) - [Julie Vigne](https://savanta.com/us/author/julie-vigne/) - [Chris Stocks](https://savanta.com/us/author/chris-stocks/) - [Olly Wright](https://savanta.com/us/author/olly-wright/) - [Charu Agarwal](https://savanta.com/us/author/charu-agarwal/) - [Aniko Lakezi](https://savanta.com/us/author/aniko-lakezi/) - [Chris Hopkins](https://savanta.com/us/author/chris-hopkins/) - [Simon Cereda](https://savanta.com/us/author/simon-cereda/) - [Stephen Palmer](https://savanta.com/us/author/stephen-palmer/) - [Will Enever](https://savanta.com/us/author/will-enever/) - [Nilen Bhatt](https://savanta.com/us/author/nilen-bhatt/) - [Rachel Phillips](https://savanta.com/us/author/rachel-phillips/) - [Daniel Garcia](https://savanta.com/us/author/daniel-garcia/) - [Max McEwan](https://savanta.com/us/author/max-mcewan/) - [Amit Sahni](https://savanta.com/us/author/amit-sahni/) - [Ian Hext](https://savanta.com/us/author/ian-hext/) - [Shaun Austin](https://savanta.com/us/author/shaun-austin/) - Shaun’s research at Savanta focuses on brand, marcomms and the evolving media landscape. Shaun has over 15 years experience of researching brand & marcomms for clients including beIN, Nuffield Health, Disney, Sky, and EE. Shaun has a passion for research and uncovering deep and interesting insights. - [Matt Arnold](https://savanta.com/us/author/matt-arnold/) - [Emily Whitford](https://savanta.com/us/author/emily-whitford/) - [Hannah Richardson](https://savanta.com/us/author/hannah-richardson/) - [Scott Dodgson](https://savanta.com/us/author/scott-dodgson/) - [Savanta](https://savanta.com/us/author/savanta/) - [Rich Weston](https://savanta.com/us/author/rich-weston/) - [Ronan Hegarty](https://savanta.com/us/author/ronan-hegarty/) - [Alex Radgman](https://savanta.com/us/author/alex-radgman/) - [Eva Gott](https://savanta.com/us/author/eva-gott/) - [Caroline Hawkings](https://savanta.com/us/author/caroline-hawkings/) - [Nicola Archer](https://savanta.com/us/author/nicola-marsh/) - [Mark Dennis](https://savanta.com/us/author/mark-dennis/) - [Dan Aron](https://savanta.com/us/author/dan-aron/) - [Scott Gibson](https://savanta.com/us/author/scott-gibson/) - [Kate Jacobs](https://savanta.com/us/author/kate-jacobs/) - [Alice Kounougakis](https://savanta.com/us/author/alice-kounougakis/) - [Paul Watts](https://savanta.com/us/author/paul-watts/) - [Torie Bold](https://savanta.com/us/author/torie-bold/) - [Julie Irwin](https://savanta.com/us/author/julie-irwin/) - [Emma Callaghan](https://savanta.com/us/author/emma-callaghan/) - [Martin Dinkele](https://savanta.com/us/author/martin-dinkele/) - [Julian Dailly](https://savanta.com/us/author/julian-dailly/) - [Oli Fenton](https://savanta.com/us/author/oli-fenton/) - [Chris Woolcott](https://savanta.com/us/author/chris-woolcott/) - [David Barks](https://savanta.com/us/author/david-barks/) - [James Varlow](https://savanta.com/us/author/james-varlow/) - [Kathy Ellison](https://savanta.com/us/author/1323/) - [Mardien Drew](https://savanta.com/us/author/mardien-drew/) - [Richard Branch](https://savanta.com/us/author/richard-branch/) - [Graeme Cade](https://savanta.com/us/author/graeme-cade/) - [Roger Perowne](https://savanta.com/us/author/roger-perowne/) - [Georgina Keenan](https://savanta.com/us/author/georgina-keenan/) - [Beth Pearson](https://savanta.com/us/author/beth-pearson/) - [Lewis Reeves](https://savanta.com/us/author/lewis-reeves/) - [Paul Bath](https://savanta.com/us/author/paul-bath/) - [Alistair Cunningham](https://savanta.com/us/author/alistair-cunningham/) - [Vin DeRobertis](https://savanta.com/us/author/vin-derobertis/) - [Danielle Rodriguez](https://savanta.com/us/author/danielle-rodriguez/) - [Harry Kounougakis](https://savanta.com/us/author/harry-kounougakis/) - [Bart Read](https://savanta.com/us/author/bart-read/) - [Barbara Gurhan](https://savanta.com/us/author/barbara-gurhan/) - [Olly Warren](https://savanta.com/us/author/olly-warren/) - [Ross Connell](https://savanta.com/us/author/ross-connell/) ## Press - [Business confidence decreases in Q4 2024](https://savanta.com/us/knowledge-centre/press/business-confidence-increases-in-q4-2024/) - The MarketVue Business Confidence Index GB saw a significant decrease this quarter, from 42 in Q3 2024 to 36 in Q4 2024 - the lowest level since Q4 2022. Survey period: 19th September 2024 - 13th December 2024 - [How Savanta is approaching the need for control and ‘real-world’ audiences](https://savanta.com/us/knowledge-centre/press/how-savanta-is-approaching-the-need-for-control-and-real-world-audiences-2/) - Research Live caught up with Tatenda Musesengwa, vice-president of audiences at Savanta, to discuss the company’s new app-based panel and the participant experience and quality problems facing online research. - [Europeans much more likely to say Harris victory over Trump better for European security](https://savanta.com/us/knowledge-centre/press/european-security/) - Europeans are much more likely to say that a Kamala Harris election victory would be better for European security than a Donald Trump win, according to new research from Savanta. - [Four in ten Americans spending less on going out, after slowest ticket sales in ten years for Coachella](https://savanta.com/us/knowledge-centre/press/four-in-ten-americans-spending-less-on-going-out-after-slowest-ticket-sales-in-ten-years-for-coachella/) - The increases to cost of living is having a major impact on American spending on going out and live events, according to new research ahead of Coachella Festival's first weekend - which has reportedly been hit by its slowest ticket sales in ten years. - [Only three in ten Americans support TikTok ban included in US military and foreign aid package passed by Senate](https://savanta.com/us/knowledge-centre/press/only-three-in-ten-americans-support-tiktok-ban-included-in-us-military-and-foreign-aid-package-passed-by-senate/) - Just three in ten (28%) Americans support the provision for a nationwide ban against TikTok that was included as part of the US Senate's Ukraine, Israel and Taiwan military support and foreign aid package, according to polling from market research consultancy Savanta. - [Kamala Harris prepares her response to weak US jobs data](https://savanta.com/us/knowledge-centre/press/kamala-harris-prepares-her-response-to-weak-us-jobs-data/) - As Kamala Harris prepares her response to weak US jobs data that caused significant economic turmoil, new research from global polling firm Savanta suggests that 'the economy & jobs' (38%) is seen as one of her top three perceived weaknesses, potentially stalling her campaign's momentum. - [Half of American women say society is dishonest about what motherhood is really like - Savanta](https://savanta.com/us/knowledge-centre/press/half-of-american-women-say-society-is-dishonest-about-what-motherhood-is-really-like-savanta/) - Half of American women (46%) say that society is dishonest with girls and young women about what motherhood is really like, according to new polling from market research consultancy Savanta. - [GB Business Confidence remains stable moving into 2024](https://savanta.com/us/knowledge-centre/press/gb-business-confidence-remains-stable-moving-into-2024/) - The MarketVue Business Confidence Index from Savanta - GB (Survey Period: 2nd January 2024 - 25th March 2024) remains stable at 39 in Q1 2024. - [Savanta most accurate polling company for London and West Midlands mayoralties](https://savanta.com/us/knowledge-centre/press/savanta-most-accurate-polling-company-for-london-and-west-midlands-mayoralties/) - With the final results now announced, Savanta's final polls for both the London and West Midlands mayoralty elections were, on average, the most accurate of any major polling company. ## Report - [AI Impact Report 2025](https://savanta.com/us/knowledge-centre/report/ai-impact-report-2025/) - AI is everywhere, but confidence, clarity, and control are still missing. Our brand new AI Impact Report 2025 uncovers shifting consumer attitudes, workplace adoption, and trust in AI. With research commissioned by House 337, we spoke with over 6,000 people across the UK, US, Canada and the Netherlands to understand their awareness, behaviors and intentions - [Global Beauty Path to Purchase 2025](https://savanta.com/us/knowledge-centre/report/global-beauty-path-to-purchase/) - Download our latest report today. In this report, Beauty Unwrapped: Navigating the Path-to-Purchase, we seek to answer: Who are the consumers of beauty products by generation? What lies in the future for skincare? Where should brands focus their investments in beauty? Where can you find the most promising advertising opportunities? How are different generations buying? - [The UK’s Most Loved Charity Brands 2024](https://savanta.com/us/knowledge-centre/report/the-uks-most-loved-charity-brands-2024/) - Who's up, who's down, and where is the third sector heading? Our latest BrandVue Charity report reveals the opinions of 60,000 consumers on over 120 charities, compiling a comprehensive ranking of the top 100 charities that are loved most by the UK public. So, who are they, and which particular category is seeing promising increases - [BrandVue’s Most Loved Financial Services Brands 2022](https://savanta.com/us/knowledge-centre/report/brandvues-most-loved-financial-services-brands-2022/) - Savanta's latest report reveals the UK’s most loved financial services brands of 2022 - with performance rankings from across all major categories. Download the report below. - [How loyalty programmes will skyrocket your brand’s success](https://savanta.com/us/knowledge-centre/report/how-loyalty-programmes-will-skyrocket-your-brands-success/) - Our most recent Consumer Compass/Grocery Eye surveys in the UK indicate that over half (51%) of people are cutting back on non-essential and leisure spending to save money, and a further 4 in 10 (41%) are buying less food and making it stretch further. In response, brands are having to find new ways to keep - [Online payment security](https://savanta.com/us/knowledge-centre/report/online-payment-security/) - Our Consumer Omnibus surveyed 2,100+ UK consumers to explore who is most concerned about online payment security, who has been affected by fraud, and the implications on their online payment habits. Download our full report here: To read more about this, check out our blog - Online fraud: who's at risk and who cares. Or - [The UK’s Most Loved Brands 2021](https://savanta.com/us/knowledge-centre/report/the-uks-most-loved-brands-2021/) - We've canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We've used the results to bring together a list of the top 100 brands they love in 2021. Download the report below. - [AI Impact Report 2024: Entertainment edition](https://savanta.com/us/knowledge-centre/report/ai-impact-report-2024-entertainment-edition-2/) - Our research delves into consumer perceptions & behaviours, with insights drawn from over 7,000 respondents across five countries, exploring how Generative AI and voice-activated technologies are reshaping the industry. What you'll learn in this report: Consumer behavior with AI in entertainment: Explore how AI is shaping content discovery, creation, and consumption. The rise of Generative - [Brands in the metaverse: how big is the opportunity?](https://savanta.com/us/knowledge-centre/report/brands-in-the-metaverse-how-big-is-the-opportunity/) - We've all heard of the metaverse, but what does it really mean? Our latest report is based on the responses of more than 2,000 UK adults, and dives into the world of opportunities available for brands to get involved in the metaverse. With virtual reality on the rise, this space is becoming increasingly crucial for brands to - [Grocery Eye – the end of the road for the plant-based category? We don’t think so.](https://savanta.com/us/knowledge-centre/report/grocery-eye-the-end-of-the-road-for-the-plant-based-category-we-dont-think-so/) - Grocery Eye results show once again that there is no one definition of healthy eating, nor one way to achieve a healthy diet. This quarter, we see that consumers are less worried about the impact of the cost of living crisis on their ability to maintain a healthy diet, as they begin to find ways to - [Research with vulnerable audiences](https://savanta.com/us/knowledge-centre/report/research-with-vulnerable-audiences/) - Often, vulnerable individuals and groups are overlooked or considered too ‘difficult’ to include in research studies. But their absence from research and policy-making, regarding issues that directly affect them, contributes to their continued vulnerability and marginalisation in society. Including audiences in vulnerable situations not only promotes democracy and inclusivity, but also holds the potential for - [AI Impact Report: Entertainment edition](https://savanta.com/us/knowledge-centre/report/ai-impact-report-2024-entertainment-edition/) - Our research delves into consumer perceptions & behaviours, with insights drawn from over 7,000 respondents across five countries, exploring how Generative AI and voice-activated technologies are reshaping the industry. What you'll learn in this report: Consumer behavior with AI in entertainment: Explore how AI is shaping content discovery, creation, and consumption. The rise of Generative - [AI Impact Report: Financial Services edition](https://savanta.com/us/knowledge-centre/report/ai-impact-report-financial-services-edition/) - Our research delves into consumer perceptions & behaviours, with insights drawn from over 7,000 respondents across five countries, exploring how Generative AI and voice-activated technologies are reshaping the industry. What you'll learn in this report: AI in Financial Services: Learn how consumers interact with AI tools like chatbots and virtual assistants for financial-related tasks. Rise - [AI Impact Report: Retail edition](https://savanta.com/us/knowledge-centre/report/ai-impact-report-retail-edition/) - Our research delves into consumer perceptions & behaviours, with insights drawn from over 7,000 respondents across five countries, exploring how Generative AI and voice-activated technologies are reshaping the industry. What you'll learn in this report: Understand generative AI in retail today: Explore consumer awareness, usage, and adoption trends for tools like voice assistants and chatbots - [AI Impact Report: CPG edition](https://savanta.com/us/knowledge-centre/report/ai-impact-report-cpg-edition/) - Our research delves into consumer perceptions & behaviours, with insights drawn from over 7,000 respondents across five countries, exploring how Generative AI and voice-activated technologies are reshaping the industry. What you'll learn in this report: AI and consumer behavior in CPG: Explore how Generative AI tools like voice assistants and chatbots influence consumer decisions. Adoption - [Driving brand equity in a digital world](https://savanta.com/us/knowledge-centre/report/driving-brand-equity-in-a-digital-world/) - In today’s rapidly evolving marketplace, brands are undergoing a profound transformation, shifting from traditional brick-and-mortar operations to a more expansive and complex digital offering. This digital-first world has given rise to an increasingly multichannel experience, where customers engage with brands across a variety of platforms, both online and offline. For brands, this shift represents a - [ESG: The continued push for progress](https://savanta.com/us/knowledge-centre/report/esg-the-continued-push-for-progress/) - In 2022 and 2023, Savanta sought UK businesses’ opinions on Environmental, Social and Corporate Governance (ESG) issues and topics. Concern was high and many businesses planned to take action, develop policies, borrow for ESG projects and/or invest ethically. However, only a minority actually had a sustainability policy. A year on, and a tough year at - [Insight Fountain](https://savanta.com/us/knowledge-centre/report/insight-fountain/) - Insight Fountain is a new type of solution that complements traditional insight deliverables like executive summaries, appendices, workshops, and debriefs. Instead of providing static, data-heavy presentations, Insight Fountain offers an interactive AI interface. Our AI interface enables you to pose questions and retrieve specific facts and figures instantly, delve into various topics in more detail, - [The UK’s Most Loved Brands 2024](https://savanta.com/us/knowledge-centre/report/the-uks-most-loved-brands-2024/) - Welcome to The UK's Most Loved Brands 2024 We asked over 200,000 consumers for their opinions on more than 2,500 brands... BrandVue captures the voice of consumer opinion on brands across a spectrum of sectors, and while we track over 50 metrics, the heart of this report is Brand Love. As you explore the following - [Consumer Compass Europe: Q3 2024](https://savanta.com/us/knowledge-centre/report/consumer-compass-europe-q3-2024/) - Our latest Consumer Compass Europe report is here. We run this study every quarter, and survey 3,500 consumers across nine countries in Europe. We examine their economic confidence and spending habits to see how they're changing period-on-period. This includes current vs. future spend, disposable income, areas of spend, purchase drivers, and much more. We also - [Grocery Eye Q3 2024](https://savanta.com/us/knowledge-centre/report/grocery-eye-q3-2024/) - 30% of consumers struggle to tell if a grocery product is sustainable... Raising the question: what do consumers expect of brands and retailers? Despite a strong desire to buy responsibly, sustainable actions remain limited. Simple behaviours like using reusable bags, reducing food waste, and purchasing 'wonky' produce only reach about half the population. Our Grocery - [The UX digital divide](https://savanta.com/us/knowledge-centre/report/the-ux-digital-divide/) - As businesses race towards digital transformation, our latest report examines a crucial question: are digital-first strategies unintentionally excluding consumers? While digital services promise convenience, many individuals face barriers to full participation, particularly in the financial sector. Exclusion through innovation? With technology rapidly advancing, it’s easy to assume that consumers are moving in sync. However, our - [Principles for packaging success](https://savanta.com/us/knowledge-centre/report/principles-for-packaging-success/) - Packaging design and messaging play a key role in how consumers engage with your brand. With purchase decision-making often driven in store and at fixture, optimising your packaging design to ensure stand out and maximise conversion is vital. You know this and our goal is to provide principles to optimise performance of your packaging. So, what - [M Booth Health - How hispanic and latino americans navigate health decision-making](https://savanta.com/us/knowledge-centre/report/m-booth-how-hispanic-and-latino-americans-navigate-health-decision-making/) - Hispanic/Latino Americans not only face significant systemic barriers to accessing quality health care, they’re also navigating a scarcity of trusted and culturally relevant health information. But in the face of these challenges, they’re taking control. Whether it’s proactively conducting their own research before agreeing to treatments, or seeking health information from nontraditional sources, Hispanic/Latino Americans - [America's Most Loved Eating Out Brands 2024](https://savanta.com/us/knowledge-centre/report/americas-most-loved-eating-out-brands-2024/) - Insight is drawn from 72,000 consumers through Savanta's market intelligence platform, BrandVue: the largest brand and audience tracker in the market. - [The UK’s Most Loved Drinks Brands 2024](https://savanta.com/us/knowledge-centre/report/the-uks-most-loved-financial-brands-2024/) - Welcome to The UK's Most Loved Drinks Brands 2024 We asked 96,000 consumers about 350 brands... BrandVue Drinks captures the voice of consumer opinion on hundreds of alcoholic and non-alcoholic beverages, and while we track over 50 metrics, the heart of this report is Brand Love. As you explore the following pages, you'll uncover a - [The UK’s Most Loved Financial Services Brands 2024](https://savanta.com/us/knowledge-centre/report/the-uks-most-loved-financial-services-brands-2024/) - Welcome to The UK's Most Loved Financial Services Brands 2024 We asked 72,000 consumers about 220 brands... BrandVue Financial Services captures the voice of consumer opinion on hundreds of brands in the finance sector, and while we track over 50 metrics, the heart of this report is Brand Love. As you explore the following pages, - [UK Grocery Eye Q1 2024 report](https://savanta.com/us/knowledge-centre/report/grocery-eye-q1-2024-report-2/) - Aspiration to a healthier lifestyle remains strong and results from our latest Grocery Eye study points to the UK population feeling healthier than last year, both physically and mentally, with healthy eating reporting as a key contributor to this improvement. And although what consumers perceive as a healthy diet remains fairly stable over time, some - [Consumer confidence across Europe – are we turning the corner?](https://savanta.com/us/knowledge-centre/report/consumer-confidence-across-europe-are-we-turning-the-corner/) - Our latest consumer compass report tracks confidence across markets on a quarterly basis throughout the year, with the latest wave offering insight into the first three months of 2024. We have uncovered three key themes emerging from the Q1 data which will help brands plan for the needs of consumers throughout 2024 and beyond: Signs - [Why should a brand care about dupes?](https://savanta.com/us/knowledge-centre/report/why-should-a-brand-care-about-dupes/) - How to develop a strong sense of brand in the face of growing dupe culture Knowing how to navigate dupe culture is becoming more crucial than ever. Dupes aren’t going anywhere. Whether it’s fashion houses repurposing each others styles, or 2000’s fashion magazines showing you how you can get Kate Moss’s Glastonbury look for less, - [The future of Gen Z: world in a click](https://savanta.com/us/knowledge-centre/report/the-future-of-gen-z-world-in-a-click/) - Our third instalment in our eBook series, The future of Gen Z, is here - and it's going to elevate your perspective on AI to new heights. - [Business Deposits: Do NI Businesses behave differently to their GB Counterparts](https://savanta.com/us/knowledge-centre/report/business-deposits-do-ni-businesses-behave-differently-to-their-gb-counterparts/) - Since December 2021, the Bank of England has been steadily increasing interest rates, elevating the base rate from 0.25% to 5.25% in August 2023. With rates at their highest since 2007, banks have responded by offering new savings products and/or higher interest rates to businesses, many of whom did not exist last time rates were - [37 Questions: answered](https://savanta.com/us/knowledge-centre/report/37-questions-answered/) - ESOMAR's 37 Questions to Help Buyers of Online Samples is a newly published guide designed to aid buyers throughout the sometimes-daunting process of sample provider selection. At Savanta, we believe clarity is key, and highly value our clients' understanding of our processes. In a crowded market where online sample providers vary in experience and credentials, - [Harnessing the power of humanity](https://savanta.com/us/knowledge-centre/report/harnessing-the-power-of-humanity/) - Download our brand-new eBook in our series “The future of…Gen Z: zoom into 4 futures that you need to prepare your business for”, where we embark on a journey to uncover the fascinating world that awaits Gen Z … In this eBook (vol.2) 'Harnessing the power of humanity', we explore how the unique qualities of being human will - [Navigating the path to a greener future: a financial services sustainability report](https://savanta.com/us/knowledge-centre/report/navigating-the-path-to-a-greener-future-a-financial-services-sustainability-report/) - In this report, we highlight how sustainability has become an imperative rather than a mere choice, shaping the strategic decisions of financial services providers who serve consumers, high-net-worth individuals (HNWIs), and businesses alike. Explore why sustainability is important for the planet and for your business' bottom line, and understand how consumers and businesses are embracing - [From Digital Natives to AI Pioneers](https://savanta.com/us/knowledge-centre/report/from-digital-natives-to-ai-pioneers/) - Presenting our brand-new series "The future of...Gen Z: zoom into 4 futures that you need to prepare your business for", where we embark on a journey to uncover the fascinating world that awaits Gen Z ...The AI revolution, self-driving cars and the possibility of a 4-day working week are no longer distant dreams but present-day realities. - [The UK’s Most Loved Financial Services Brands 2023](https://savanta.com/us/knowledge-centre/report/the-uks-most-loved-financial-services-brands-2023/) - In 2023, we celebrate the fourth year of BrandVue's Most Loved Financial Services Brands report - and our year-on-year research shows that the concept of Brand Love is as true for FS as it is for other sectors. Fill in the form below to get your free copy now! While nuances exist across sectors, a - [Global Gaming Report 2023](https://savanta.com/us/knowledge-centre/report/global-gaming-report-2023/) - 03/02/2026 – Unlock the latest gaming insights in the US with Savanta's Gaming Report 2023. From gamer demographics to industry trends, get your free copy now! - [Sustainability Segmentation: how marketers can turn good intentions into green buying behaviors](https://savanta.com/us/knowledge-centre/report/sustainability-segmentation-how-marketers-can-turn-good-intentions-into-green-buying-behaviors/) - Our latest report helps brands overcome the many roadblocks to a sustainable future - through the power of audience insight. As the impacts of climate change grow more extreme, we all know the imperative for sustainable behaviors to be adopted across society, particularly when it comes to consumer choices. - [BrandVue’s Most Loved Eating Out Brands 2022](https://savanta.com/us/knowledge-centre/report/brandvues-most-loved-eating-out-brands-2022/) - Welcome to BrandVue’s Most Loved Eating Out Brands 2022 – a recognition and celebration of the most emotively connected Eating Out brands in 2022, brought to you by Savanta. Within this report, we reveal America’s most loved Eating Out brands – with performance rankings from across all major categories – Asian, burger, cafés & bakery, chicken, family style, frozen desserts, Italian or pizza, Mexican, sandwich, speciality. Download the report below. - [Understanding bias, discrimination, and its impact on society](https://savanta.com/us/knowledge-centre/report/understanding-bias-discrimination-and-its-impact-on-society/) - Welcome to our 2023 DE&I report — an evolution of our commitment to raising awareness and sharing insights. In a landscape transformed by an era of self-discovery, the veils of bias are slowly lifting, allowing the shared threads of diverse lives to weave together striking commonalities — their voices resonating stronger than ever before, - [Brands in the metaverse: sizing up the opportunity](https://savanta.com/us/knowledge-centre/report/brands-in-the-metaverse-sizing-up-the-opportunity/) - Metaverse: we’ve all heard of it, but what does it mean? The metaverse is best defined as an interactive and fully immersive virtual world. A shared space created by the convergence of physical and virtual reality – from learning and playing, to working and communicating. Our latest global study provides an expert overview of the metaverse, - [Consumer Compass Q3 2023](https://savanta.com/us/knowledge-centre/report/consumer-compass-q3-2023/) - Consumer Compass is our quarterly study, designed to equip brands with the knowledge needed to adapt to an ever-changing market. This quarter, consumer confidence remains fragile across Europe and spending continues to be focussed on the essentials. How can brands adapt and where do the market opportunities lie? Download the full free report today and - [America's Most Loved Eating Out Brands 2023](https://savanta.com/us/knowledge-centre/report/americas-most-loved-eating-out-brands-2023/) - We asked 72,000 consumers for their opinion on 170+ eating out brands. The result? One comprehensive ranking of the Top 100 Moved Eating Out Brands in the USA - [Macmillan, Cancer Research UK, and Dogs Trust are UK’s most loved charities](https://savanta.com/us/knowledge-centre/report/macmillan-cancer-research-uk-and-dogs-trust-are-uks-most-loved-charities/) - Macmillan, Cancer Research UK, and Dogs Trust have topped the charts as the most loved charities in the UK, according to a new study of 60,000 consumers from BrandVue Charities. Each year Savanta’s Most Loved Charity Brands report shines a light on charities that are capturing the hearts of UK supporters. Within the report we reveal the - [Consumer Compass (Q1 2023)](https://savanta.com/us/knowledge-centre/report/consumer-compass-2023-q1/) - Our Consumer Compass is designed to equip brands with the knowledge needed to adapt to an ever-changing market. In this quarter we continue to see some positive signs of recovery, yet consumers remain cautious. Enter your details below to access the report and discover the sectors where consumers are cutting-back and the areas that remain - [BrandVue’s Most Loved Brands 2023](https://savanta.com/us/knowledge-centre/report/brandvues-most-loved-brands-2023/) - No matter what’s happening in the world, our favourite brands are there for us when we need them. We use them to bring us closer to friends or family, pass the time, complete tasks quickly and so much more. They give us a boost when we’re down – and when we’re in a great place, - [BrandVue’s Most Loved Drinks Brands 2023](https://savanta.com/us/knowledge-centre/report/brandvues-most-loved-drinks-brands-2023/) - For the fourth year running, we’ve canvassed 96,000 UK consumers and asked their opinions on more than 350 drinks brands. The findings have been consolidated into a comprehensive ranking of the top 100 drinks brands the UK loves the most. The report will also reveal the top performing brands in each category, including: Beer Cider Spirits - [Youth Practice Question Time: drinking & socializing](https://savanta.com/us/knowledge-centre/report/youth-practice-question-time-drinking-socializing/) - Our Youth Practice Question Time series is a new initiative brought to you by our Youth Practice, and designed to give brands the opportunity to listen in to the conversations of their young audiences. We uncover the trends, habits, and attitudes that are shaping purchase-decisions of Gen Z. About the event At our first event, - [Sustainability-related research: 10 things to consider](https://savanta.com/us/knowledge-centre/report/sustainability-related-research-10-things-to-consider/) - Brands are under scrutiny when it comes to sustainability. Research can be the linchpin of your strategy, so getting it right could be a make-or-break moment. - [Grocery Eye (Q1 2023): healthy eating](https://savanta.com/us/knowledge-centre/report/grocery-eye-q1-2023-healthy-eating/) - Grocery Eye Q1 2023 report reveals the consumers' increasing desire for healthy food options in their grocery shop. Read the full report here. - [Corporate reputation: have banks recovered from the sins of their past?](https://savanta.com/us/knowledge-centre/report/corporate-reputation-have-banks-recovered-from-the-sins-of-their-past/) - Since the global financial crisis of 2008 banks have taken steps to restore trust and improve their corporate reputation. How have consumer perceptions shifted? - [Grocery Eye Q3: from price-focused to sustainability-driven](https://savanta.com/us/knowledge-centre/report/grocery-shoppers-from-price-focused-to-sustainability-driven/) - While the cost-of-living crisis initially drove a strong focus on prices, sustainability is now making a comeback. Results from our latest Grocery Eye study points to a significant change in consumer behaviour, revealing that sustainability is once again high on the agenda. But it's clear that when it comes to sustainability, one size does not - [The UK's Most Loved FMCG Brands 2023](https://savanta.com/us/knowledge-centre/report/brandvues-most-loved-fmcg-brands-2023/) - We are pleased to release our latest iteration of BrandVue’s Most Loved FMCG Brands: the annual report that recognises and celebrates the brands that have succeeded in creating emotional connections with UK consumers. Within the report we reveal a comprehensive list of the UK’s Top 100 Most Loved FMCG Brands, with performance rankings from across - [Delivering successful thought leadership](https://savanta.com/us/knowledge-centre/report/delivering-successful-thought-leadership-programs-americas/) - In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that's authentic to your brand, you can become a trusted source and the ‘go-to’ expert in your field. Successful campaigns will not only improve engagement with customers but improve awareness - [Communications Testing overview](https://savanta.com/us/knowledge-centre/report/communications-testing-overview/) - Our world has become more cluttered and louder, making it harder for consumers to sort out what they are being asked to do. It’s no longer the marketer’s responsibility to just do creative and comms work that cuts through, they need to ‘own’ the ability for consumers to get what they are saying. We’ve created - [Savanta Essentials Communications Testing overview](https://savanta.com/us/knowledge-centre/report/savanta-essentials-communications-testing-overview/) - Current comms testing solutions are based off old rules of engagement and objectives. Our approach to communications testing research will help you optimize cut through and improve business outcomes. Our suite of Essentials products provides you with a fuss-free, fast and flexible research solution to enable communications testing at scale, in a time and cost-efficient - [Buy-now-pay-later (BNPL): do FCA regulations help or hinder BNPL schemes](https://savanta.com/us/knowledge-centre/report/buy-now-pay-later-bnpl-do-fca-regulations-help-or-hinder-bnpl-schemes/) - The use of Buy Now Pay Later (BNPL) for both online and in-store purchase payments is steadily increasing, but how do FCA regulations impact consumer attitudes? - [Planning for in-season success 2023](https://savanta.com/us/knowledge-centre/report/planning-for-in-season-success-2023/) - As we begin to approach the long run up to Christmas, for marketers, category managers and activation teams, understanding how shoppers are feeling about Christmas and knowing when the tipping point occurs is critical to a successful in season campaign. For marketers, preparing for Christmas or any other key trading season for their category can - [Market trends for restaurants and eating out](https://savanta.com/us/knowledge-centre/report/market-trends-for-restaurants-and-eating-out/) - Using data from our insight tracking tools, we reveal the latest sector insights and trends for brands operating in the dining and eating out space. - [Our approach to B2B Customer Satisfaction & Loyalty research](https://savanta.com/us/knowledge-centre/report/our-approach-to-customer-satisfaction-loyalty-research/) - Why B2B Customer Satisfaction & Loyalty is crucial to your future business success It's a given customer satisfaction and loyalty is essential to understanding how your offering meets your customers’ expectations, how to retain them and how to attract new ones. After all, brands that put customers’ needs, wants and expectations first have a much - [Ogres to angels: banks have a chance to shine](https://savanta.com/us/knowledge-centre/report/ogres-to-angles-banks-have-a-chance-to-shine/) - The cost-of-living crisis is driving consumers to focus on their immediate needs: raiding their savings; cutting back on investments and protection; and increasing their debt to fund their current requirements. And this is putting their longer-term financial plans at risk. Associate Director, Robert Seffert comments: "The main way consumers continue to fund bills and purchases - [User eXperience: has Financial Services got the digital UX factor?](https://savanta.com/us/knowledge-centre/report/user-experience-has-financial-services-got-the-digital-ux-factor/) - In a world where the digital user experience is becoming increasingly vital, it is essential for financial services to keep up. However, whilst mobile banking has become the norm for the vast majority of the UK population, for other financial products progress has been slower. In March 2023, Savanta interviewed over 2,000 UK consumers, in - [Sports Sponsorship: How to ensure it works for you](https://savanta.com/us/knowledge-centre/report/sports-sponsorship-how-to-ensure-it-works-for-your-brand/) - Sports sponsorship present massive opportunities for brands, and getting it right in the eyes of fans or participants is crucial in an increasingly digital age. Sports teams or organizations would rarely be referred to by their fans as ‘brands’, underlining the fine line that they have to walk when pushing commercial interests. It is this - [The Top 100 Most Loved Retail Brands 2021](https://savanta.com/us/knowledge-centre/report/the-top-100-most-loved-retail-brands-2021/) - Savanta's BrandVue Retail report reveals the UK’s most loved retail brands of 2021 - with performance rankings from across all major categories. Download the report below. - [The Top 100 Most Loved Eating Out Brands 2020](https://savanta.com/us/knowledge-centre/report/the-top-100-most-loved-eating-out-brands-2020/) - Savanta's BrandVue Eating Out report reveals the UK’s most loved eating out brands of 2020 - with performance rankings from across all major categories. Download the report below. - [The Top 100 Most Loved Drinks Brands 2020](https://savanta.com/us/knowledge-centre/report/the-top-100-most-loved-drinks-brands-2020/) - Savanta's BrandVue Drinks report reveals the UK’s most loved drinks brands of 2020 - with performance rankings from across all major alcoholic and non-alcoholic categories. Download the report below. - [Behavior Change Modelling summary](https://savanta.com/us/knowledge-centre/report/behaviour-change-modelling-summary/) - Behavior Change Modelling: a unique psychological approach to quantify, predict and explain a consumer’s likelihood to change behaviour. Find out more about Savanta's approach to BCM by downloading our one pager below. - [Black Lives Matter Americas 2022: Re-energizing the conversation](https://savanta.com/us/knowledge-centre/report/black-lives-matter-americas-2022-re-energizing-the-conversation/) - Amplifying the voices of BIPOCs in the US workplace In 2020, the world heard cries for racial justice and accountability following the death of George Floyd. Brands and employers witnessed worldwide demonstrations demanding the eradication of systematic and structural racism, and an end to the violence inflicted on Black communities. Savanta's new report, Black Lives - [Black Lives Matter Americas 2022: Re-energizing the conversation](https://savanta.com/us/knowledge-centre/report/black-lives-matter-2022-re-energizing-the-conversation/) - In the Summer of 2020, we launched our first Black Lives Matter report, surveying 1,500 employed Americans to see how the movement had impacted their experience in the workplace. Now, in 2022, our latest Savanta study goes beyond just employees, to investigate the lasting impact of the movement by tracking the changes in attitudes amongst - [The Top 100 Most Loved Eating Out Brands 2019](https://savanta.com/us/knowledge-centre/report/the-top-100-most-loved-eating-out-brands-2019/) - This report reveals the most loved eating out brands in 2019 across the high street - with performance rankings straddling brands from the restaurant, pub, coffee shop, as well as the quick service/fast casual verticals. Download the report below. - [The Top 100 Most Loved Eating Out Brands US 2019](https://savanta.com/us/knowledge-centre/report/the-top-100-most-loved-eating-out-brands-us-2019/) - This report reveals the most loved eating out brands in 2019 across the US - with performance rankings straddling all major categories. Download the report below. - [The Top 100 Most Loved Retail Brands 2020](https://savanta.com/us/knowledge-centre/report/the-top-100-most-loved-retail-brands-2020/) - Savanta's BrandVue Retail report reveals the UK’s most loved retail brands of 2020 - with performance rankings from across all major categories. Download the report below. - [Intelligence Capital 2020: A Practitioner's Guide Building competitive advantage through research](https://savanta.com/us/knowledge-centre/report/intelligence-capital-2020-a-practitioners-guide-building-competitive-advantage-through-research/) - Get more from your research spend! Intelligence Capital is the information and insight an organisation collectively gathers, shares and acts upon. Launched in 2018, Savanta has worked alongside the MRS to launch the next phase, demonstrating how it can be developed to help organisations build a competitive advantage, by providing robust and vital evidence to - [Digital Ad Performance (DAP)](https://savanta.com/us/knowledge-centre/report/digital-ad-performance-dap/) - On average, people spend more than 3 hours per day on their phones in some context, which provides advertisers a lot of opportunity for consumers to be exposed to their brands. We've created a product to help you develop effective content and plan your digital spend to gain the most ROI. With our Digital Ad - [The Top 100 Most Loved Charity Brands 2020](https://savanta.com/us/knowledge-centre/report/the-top-100-most-loved-charity-brands-2020/) - Savanta's BrandVue Charities report reveals the UK’s most loved charity brands of 2020 - with performance rankings from across all major categories. Download the report below. - [Media campaign effectiveness](https://savanta.com/us/knowledge-centre/report/media-campaign-effectiveness/) - Understanding media effectiveness is critical for brands and media companies alike. With more media channels to consider, getting the optimal marketing mix is challenging. This means that creatives have to work harder, hit home quicker and campaigns need to have the optimal marketing mix to justify every pound spent. Media owners need to prove the - [Strategy & marketing UK Post Covid-19](https://savanta.com/us/knowledge-centre/report/strategy-marketing-post-covid-19/) - What's next for marketers?Strategy-and-Marketing-post-covid-Brochure-mockup Together with Next15 we have taken a deep dive into the marketing landscape and explored the impact of Covid-19 on the marketing industry as a whole. With insight drawn from marketing executives across a range of different companies, our new marketers report hones in on the global state of play in - [The Top 100 Most Loved Financial Services Brands 2020](https://savanta.com/us/knowledge-centre/report/the-top-100-most-loved-financial-services-brands-2020/) - Savanta's BrandVue Financial Services report reveals the UK’s most loved financial services brands of 2020 - with performance rankings from across all major categories. Download the report below. - [Business banking during a global pandemic How have banks performed?](https://savanta.com/us/knowledge-centre/report/business-banking-during-a-global-pandemic-how-have-banks-performed/) - We explore the changing business customer needs and how the business world feels banks have responded and serviced them during this difficult time. 2020 was an extremely unusual and challenging year for the business world, with shifting demands to manage as the COVID pandemic hit and the shockwaves were felt. Financial services, particularly banks, were - [MarketVue: Business Banking Survey](https://savanta.com/us/knowledge-centre/report/marketvue-business-banking-survey/) - Covering all the major aspects of business banking; including market share data, product usage, channel usage, bank customer service, bank image, switching, complaints, willingness to recommend and much more. Based on a continuous survey of 15,000 financial decision makers in UK businesses and 10 years of historical data, MarketVue Business Banking is a highly reliable - [Better understand your consumer through Behaviour Change Modelling (BCM)](https://savanta.com/us/knowledge-centre/report/better-understand-your-consumer-through-behaviour-change-modelling-bcm/) - Thanks to traditional data sources, and the pervasiveness of big data, we now have so many ways of understanding what consumers are and aren’t doing. But about to do what if we could understand what they might be and build strategies which respond to that future opportunity? Behavior change modelling can give you that direction. - [Are you on the right platform?](https://savanta.com/us/knowledge-centre/report/are-you-on-the-right-platform/) - Are you on the right platform? The digital revolution has forever changed the way that businesses attract and retain customers and social media is awash with campaigns aiming to capture the attention of fickle consumers, but can the same approach be taken for business customers? - [Stakeholder research: Covid-19 and Brexit](https://savanta.com/us/knowledge-centre/report/stakeholder-research-covid-19-brexit/) - Managing stakeholder relationships during this time of transition is essential, as they shape the environment in which organisations operate, from influencing regulation, reputation and government support, to addressing key sector issues in the media. Adapting your communications approach to highlight points of success and mitigate areas of challenge is essential to building strong relationships at - [Do Businesses Care About Sustainability?](https://savanta.com/us/knowledge-centre/report/do-businesses-care-about-sustainability/) - Do Businesses Care About Sustainability? Has the heat been dialled down on considerations of sustainability on whether it is still a critical feature within business decision making. Are businesses still working towards a more sustainable future? - [Savanta UK Business Tracker](https://savanta.com/us/knowledge-centre/report/savanta-uk-business-tracker/) - A streamlined monthly tracker to monitor the recovery, resilience and adaptation of UK businesses. COVID-19, Brexit, rising energy prices and the UK inflation rate represent a major turning point for all businesses. Whole sectors are being impacted and existing trends are being accelerated. Our tracker monitors the latest issues impacting UK businesses, giving you up-todate - [The Power of Emotion Creative TV ads](https://savanta.com/us/knowledge-centre/report/the-power-of-emotion-creative-tv-ads/) - Getting TV creative right is hugely important to driving profit. Every major study in advertising effectiveness shows that TV plays a key role in maximising effectiveness for brands providing high ROI. And what drives that profitability? Creative execution. Our guide highlights the keys to ensuring your ads impact your bottom line. - [Diversity and Inclusion in the workplace How well are businesses progressing?](https://savanta.com/us/knowledge-centre/report/diversity-and-inclusion-in-the-workplace-how-well-are-businesses-progressing/) - It is widely accepted that Diversity and Inclusion in the workplace generates positive performance outcomes for businesses. Businesses with diverse teams, a wider set of skills, cultural backgrounds and personalities are more innovative and perform better financially. Our report identifies the actions taken by companies on Diversity and Inclusion in the workplace, from the development - [Top 5 Gen Z leisure trends](https://savanta.com/us/knowledge-centre/report/five-gen-z-leisure-trends/) - This eBook uncovers five key leisure trends emerging among young people. Find out how Gen Z are spending their free time and what this means for your business. "Did you know...the top 3 lockdown hobbies for Gen Z were: reading, cooking / baking and knitting / needlework. 🤔 Read more in the eBook.." Our specialist youth - [The Top 100 Most Loved Charity Brands 2021](https://savanta.com/us/knowledge-centre/report/the-top-100-most-loved-charity-brands-2021/) - Savanta's BrandVue Charities report reveals the UK’s most loved charity brands of 2021 - with performance rankings from across all major categories. Download the report below. - [Social media marketing (episode 1)](https://savanta.com/us/knowledge-centre/report/social-media-marketing-episode-1/) - In this marketing video series we reveal the social media platforms that Gen Z are using and the type of content they love to see. In episode 1, you'll hear directly from young people and gain key insights Gen Z social media usage. Discover how your brand can appeal to your young audiences online, and - [Cash acceptance within SMEs](https://savanta.com/us/knowledge-centre/report/cash-acceptance-within-smes/) - Innovation and new technology are making digital payments easier than ever for consumers of all ages. The FCA commissioned Savanta to conduct research to understand the key factors that determine whether small and medium sized business owners (SMEs) choose to accept cash and how important the cost of cash acceptance is in this decision, both - [Sizing the prize for sport](https://savanta.com/us/knowledge-centre/report/sizing-the-prize-for-sport/) - Whether it’s participating in sport to drive health and wellbeing, watching sport on tv or attending a game; sporting events, policy makers, sporting bodies, local authorities and the media all want to understand the current levels of engagement to strengthen partnerships. Download our strategic guide to Behaviour Change Modelling in the Sports & Leisure sector - [Encouraging participation in sport](https://savanta.com/us/knowledge-centre/report/encouraging-participation-in-sport/) - In recent years sporting bodies and NGBs have had to evolve, tasked with attracting and capturing a new generation of audiences and engage them in sports participation. They have become more progressive and commercial in their outlook, all under the remit of complex funding structures. Organisations have also had to justify insight on sporting behaviours - [Understanding local opinions](https://savanta.com/us/knowledge-centre/report/understanding-local-opinions/) - The views of local people sit at the heart of effective decision making. Effective community engagement and planning necessitates understanding the views of local residents and businesses. Traditional methods of engagement, such as public consultations, are an important tool for local engagement. However, these only capture the opinions of the most engaged people and can - [The Top 100 Most Loved Drinks Brands 2021](https://savanta.com/us/knowledge-centre/report/the-top-100-most-loved-drinks-brands-2021/) - For the second year running we have summarised the UK’s Top 100 Most Loved Drinks Brands, providing insight into which beverage brands UK adults have the closest emotional connection with in 2021. Download the report below. - [Category Development & Risk Index: Informing investment decisions & minimising risk](https://savanta.com/us/knowledge-centre/report/category-development-risk-index-informing-investment-decisions-minimising-risk/) - As shoppers become savvier, the retailing environment has become increasingly competitive. It’s not just about low prices (although that may help); it’s about brands having a point of difference, adding value and targeting needs. To really understand opportunities and minimise risk it’s important to take the predictive onus away from consumers. We developed Category Development - [Social media marketing (episode 2)](https://savanta.com/us/knowledge-centre/report/social-media-marketing-episode-2/) - This social media marketing series is designed to inspire marketing professionals to produce content that young audiences will love. In episode 2, you'll hear directly from young people as they reveal the three types of content they are most engaged with on social media. Watch now: simply complete the form below to access the full video - [Gen Z leisure trends](https://savanta.com/us/knowledge-centre/report/gen-z-leisure-trends/) - In our new insight video our Gen Z panel members tell us about how they're spending their free time. Find out what hobbies they picked up during the global pandemic, and which of these are likely to stay around. Listen to their full responses and find out what activities they're most interested in and how - [Tracking your ad campaign to maximise sales and ROI](https://savanta.com/us/knowledge-centre/report/tracking-your-ad-campaign-to-maximise-sales-and-roi/) - With consumers spoilt for choice in-store and bombarded with messaging from numerous marketing channels, how do you monitor how your latest ad campaign is driving your brand? Creating a buzz, especially when launching a new brand or product, will have a range of objectives, from recall to ultimately driving sales. Identifying consumers’ opinions and attitudes - [The Top 100 Most Loved Eating Out Brands US 2021](https://savanta.com/us/knowledge-centre/report/the-top-100-most-loved-eating-out-brands-us-2021/) - Savanta's BrandVue Eating Out report reveals the US and Canada’s most loved eating out brands of 2021 - with performance rankings from across all major categories. Download the report below. - [The Top 100 Most Loved Eating Out Brands 2021](https://savanta.com/us/knowledge-centre/report/the-top-100-most-loved-eating-out-brands-2021/) - Savanta's BrandVue Eating Out report reveals the UK’s most loved eating out brands of 2021 - with performance rankings from across all major categories. Download the report below. - [Savanta CXP Audits & Personalisation Maturity](https://savanta.com/us/knowledge-centre/report/savanta-cxp-audits-personalisation-maturity/) - Personalisation of the customer experience is fast becoming an expectation amongst customers across sectors. People are expecting the companies they have dealings with to use the data they hold on them to provide a unique or personalised experience based on their needs/preferences/ known behaviours etc. Do this well and you build a strong level of - [Planning for In-Season Success](https://savanta.com/us/knowledge-centre/report/planning-for-in-season-success/) - It’s never too early to think about Christmas! If you’re a marketer, that is. As a shopper, you might feel quite differently and there is a time when mentions of Christmas, baubles, carols and mince pies are a definite nono! But for marketers, understanding when the tipping point occurs is critical to a successful in-season - [The Top 100 Most Loved Financial Services Brands 2021](https://savanta.com/us/knowledge-centre/report/the-top-100-most-loved-financial-services-brands-2021/) - Savanta's BrandVue Financial Services report reveals the UK’s most loved financial services brands of 2021 - with performance rankings from across all major categories. Download the report below. - [Eco Index Americas 2021: Will the Covid-19 recovery be green?](https://savanta.com/us/knowledge-centre/report/eco-index-americas-2021-will-the-covid-19-recovery-be-green/) - This year’s Savanta Eco Index reveals where people stand on a range of environmental issues and what action they want to see. The study surveyed over 6,000 respondents and explores attitudes to the environment in the UK, US and Canada with data cuts by generation and gender, revealing how views differ demographically on such a - [The changing faces of business growth 2021](https://savanta.com/us/knowledge-centre/report/the-changing-faces-of-business-growth-2021/) - Next 15 is proud to count many of the world’s top businesses amongst its customers. In July and August 2021, Savanta as part of the Next15 group surveyed the group's clients exploring what growth truly means to them in the new world order. Through responses from marketing managers to CFOs and CEOs, we see how - [Celebrating Pride - what it means to Gen Z](https://savanta.com/us/knowledge-centre/report/celebrating-pride-what-it-means-to-gen-z/) - Pride is an important celebration for young people, whether they're from the LGBTQ+ community or not. It's more than just a month of rainbows, it's a celebration of inclusivity and love. Find out how your brand can join the celebration without being tokenistic. Watch now: simply complete the form below to access the full video - [Recovery & resilience of UK businesses](https://savanta.com/us/knowledge-centre/report/recovery-resilience-of-uk-businesses/) - Our 'Recovery & resilience of UK businesses' webinar explores how UK businesses are readjusting in a post-pandemic world and the implications of Brexit. Organisations are facing significant challenges to their financial and operational resilience. Our research digs deeper to investigate exactly how businesses are changing in order to thrive and survive and what this means - [Gen Z vs. millennials: the generation gap](https://savanta.com/us/knowledge-centre/report/gen-z-and-millennials/) - In our new insight video our Gen Z panel members (those born from 1995 onwards), talk about what they think makes their generation different from their Millennials predecessors (those born from 1981 onwards). Listen to their full responses and find out what they think, as they talk about everything from their political views to their style - [Parliamentary panels calendar 2022](https://savanta.com/us/knowledge-centre/report/parliamentary-panels-calendar-2022/) - Our expert consultants provide real value by placing data into proper context and forming evidenced-based recommendations, equipping clients with the insights needed to understand the influence of Parliamentarians over their business operations. Samples are fully representative and can be split by party, region, length of service, marginality, age and gender. Our Parliamentary panels calendar highlights - [Is the branch dead for business banking? N Ireland Perspective](https://savanta.com/us/knowledge-centre/report/is-the-branch-dead-for-business-banking-2/) - The government reports that between 2012 and 2020 the total number of bank and building society branches in the UK fell by 28%. But what is the small to medium Northern Irish business experience and do they expect to use digital channels more in the future? Savanta has been tracking channel usage amongst businesses in - [BBLs & CBILs – the aftermath](https://savanta.com/us/knowledge-centre/report/bbls-cbils-the-aftermath/) - Government data suggests that UK companies have borrowed over £47 billion via Business Bounce Back Loans (BBL) and over £26 billion via Coronavirus Business Interruption Loans (CBIL) since the start of the pandemic. However, the National Audit Office recently estimated that at least a third of BBL may be defaulted, whilst The Department for Business - [Gen Z's view on: health, wellness and body image](https://savanta.com/us/knowledge-centre/report/gen-z-and-body-positivity/) - We asked our young panel members their views on body image and what it means to them. They told us what brands are hitting the mark, who is falling short and what pressures they're facing in a post-lockdown world. You can watch the full responses in our newest insight video and hear directly from these - [Are you on the right platform? N Ireland](https://savanta.com/us/knowledge-centre/report/are-you-on-the-right-platform-n-ireland/) - Are you on the right platform? The digital revolution has forever changed the way that businesses attract and retain customers and social media is awash with campaigns aiming to capture the attention of fickle consumers, but can the same approach be taken for business customers? - [Proud to be Gen Z](https://savanta.com/us/knowledge-centre/report/proud-to-be-generation-z/) - Access our insight video and find out about the issues that are driving young people's ambitions to change the world. Learn what values they share and why companies need to take note We will cover: how young people are breaking the mould why they're challenging social norms what values they have that companies need to - [Delivering successful rail sector insight](https://savanta.com/us/knowledge-centre/report/delivering-successful-rail-sector-insight/) - Savanta has been conducting research extensively with rail operators and the wider transport industry for over 20 years. We have conducted and interpreted hundreds of thousands of interviews with rail passengers and senior industry figures across the sector. We consistently deliver actionable insight into what customers and the wider transport sector wants and needs. Our - [Gen Z are shaping new ways of learning](https://savanta.com/us/knowledge-centre/report/gen-z-are-shaping-new-ways-of-learning/) - In this video you will hear what young people want to learn and how they want to learn - find out what tools they're using and how your brand can support them in their learning goals? Watch now: simply complete the form below to access the full video for free... Keep plugged into youth trends - [BrandVue's Most Loved Retail Brands 2022](https://savanta.com/us/knowledge-centre/report/brandvues-most-loved-retail-brands-2022/) - Savanta's latest BrandVue Retail report reveals the UK’s most loved retail brands of 2022 - with performance rankings from across all major categories. Download the report below. - [Technology and the future of work post-pandemic](https://savanta.com/us/knowledge-centre/report/venquis-thought-leadership/) - The last two years have led to a fundamental rethinking for how to recruit and retain talent for technology decision-makers. Within organisations the IT department has taken centre stage, with increasingly complex operating models evolving from a new hybrid way of working. The IT department is having to fundamentally re-think how it manages recruitment and - [How Gen Z will change the world (vol.1)](https://savanta.com/us/knowledge-centre/report/how-gen-z-will-change-the-world/) - In our latest series of eBooks, we look at how this generation is changing the world. You'll discover what they think, feel and do about the topics that matter to them the most. Put their attitudes at the centre of your marketing strategies and build stronger, more sustainable future plans for your organisation. In Vol.1 we provide insight on - [Predicting innovation trends through Behaviour Change Modelling (BCM)](https://savanta.com/us/knowledge-centre/report/predicting-innovation-trends-through-behaviour-change-modelling-bcm/) - In the fmcg category, true innovation is on the rise. Brands previously caught in a cycle of adapting their existing offering for existing customers, or simply trying to drive down price, are innovating to embrace new audiences; and no, it’s not simply vegan start-ups experiencing success. Moreover, in an everevolving landscape, retailers increasingly appear to - [BrandVue’s Most Loved Charity Brands 2022](https://savanta.com/us/knowledge-centre/report/brandvues-most-loved-charity-brands-2022/) - Savanta's latest BrandVue Charities report reveals the UK’s most loved charity brands - with performance rankings from across all major categories. Download the report below. - [BrandVue’s Most Loved Media Brands 2022](https://savanta.com/us/knowledge-centre/report/brandvues-most-loved-media-brands-2022/) - Savanta's latest BrandVue Media report reveals the UK’s most loved media brands - with performance rankings from across all major categories. Download the report below. - [BrandVue’s Most Loved FMCG Brands 2022](https://savanta.com/us/knowledge-centre/report/brandvues-most-loved-fmcg-brands-2022/) - Savanta's latest report reveals the UK’s most loved FMCG brands of 2022 - with performance rankings from across all major categories. Download the report below. - [Be kind: why purpose matters (Gen Z brand love eBook series)](https://savanta.com/us/knowledge-centre/report/be-kind-why-purpose-matters-gen-z-brand-love-ebook-series/) - Our specialist and dedicated youth researchers reflect on the data from our Gen Z insight tracker - State of the Youth Nation - and reveal how to align your purpose with Gen Z's values. Did you know... 73% of 16-24s are willing to pay more for a sustainable product? 🤔Download the eBook to find out what - [Unlikely couplings: brand partnerships Gen Z love](https://savanta.com/us/knowledge-centre/report/unlikely-couplings-brand-partnerships-gen-z-love/) - Collaboration culture is a feature of marketing that became increasingly common during the pandemic, when brands couldn't run large in-person experiences. Partnerships are a powerful way to appeal to the different sides of Gen Z's personality - and it's the unlikely couples that Gen Z love the most. "Did you know...on average, Gen Z identify as - [How Gen Z will change the world (vol.2)](https://savanta.com/us/knowledge-centre/report/how-gen-z-will-change-the-world-vol-2/) - In our eBook series, we look at how Generation Z is changing the world. You'll discover what they think, feel and do about the topics that matter to them the most. Put their attitudes at the centre of your marketing strategies and build stronger, more sustainable future plans for your organisation. In Vol.2 we provide - [BrandVue’s Most Loved Drinks Brands 2022](https://savanta.com/us/knowledge-centre/report/brandvues-most-loved-drinks-brands-2022/) - Savanta's latest report reveals the UK’s most loved drinks brands of 2022 - with performance rankings from across all major alcoholic and non-alcoholic categories. Download the report below. - [Define and measure channel content and value](https://savanta.com/us/knowledge-centre/report/maximise-your-investment/) - In an omni channel world, understanding the value of content is more important than ever before particularly to stand out and keep audiences coming back for more. Whilst the advent of Video On Demand (VOD) services has opened up the viewing experiences on offer allowing people to watch whatever they want, wherever and whenever they - [Introduction to our wealth practice](https://savanta.com/us/knowledge-centre/report/introduction-to-our-wealth-practice/) - Working across sectors from financial services, to travel, jewelery, fashion and beauty, our mission is to understand the broader context of high net worth individuals (HNWIs). Read more about Savanta's Wealth practice below. - [MillionaireVue 2022](https://savanta.com/us/knowledge-centre/report/millionairevue-2022/) - Luxury brands and wealth managers face common issues researching their target customers: Millionaires are hard to reach credibly Data is needed quickly -Projects can be slow and time consuming Costs to access are high The research need doesn’t always justify a whole project –you may only have a couple of questions Regular insight is hard - [Customer Experience CXP Audits](https://savanta.com/us/knowledge-centre/report/customer-experience-cxp-audits/) - Personalisation is about using what businesses know about a customer to build an individual relationship with them. Offering them advice or products based on known behaviour or preferences. Our Customer Experience Audits (CXP) enable us to help clients understand how our clients can use their data better to provide a more personalised experience, build systems - [CXP Customer Experience Personalisation Audits](https://savanta.com/us/knowledge-centre/report/cxp-audits-customer-experience-personalisation-audits/) - Personalisation is about using what businesses know about a customer to build an individual relationship with them. Offering them advice or products based on known behaviour or preferences. Download our free guide to maximising revenues through building individual relationships between your customers and your brand. - [Is the branch dead for business banking?](https://savanta.com/us/knowledge-centre/report/is-the-branch-dead-for-business-banking/) - You only have to google ‘bank branch closures’ to see how the banking industry is changing. Branch closures are not a new thing. The government reports that between 2012 and 2020 the total number of bank and building society branches in the UK fell by 28%. Savanta has been tracking channel usage amongst businesses for - [Banking on the next generation eBook](https://savanta.com/us/knowledge-centre/report/banking-on-the-next-generation-ebook/) - In our FREE eBook we look at Gen Z's attitude to money. We explore their spending habits, their relationship with digital banking and provide insight on how your brand can react to remain relevant within the changing financial landscape. Our specialist youth researchers reflect on the data from our Gen Z insight tracker - State of - [How Gen Z will change the world (vol.3)](https://savanta.com/us/knowledge-centre/report/how-gen-z-will-change-the-world-vol-3/) - In our third and final instalment of our eBook series on 'how Gen Z will change the world', we explore how young people are changing: the way we use personal data how we trust how we think about our minds/bodies the way we bring purpose to our lives Read now: Simply complete the form below - [Social media marketing (episode 3)](https://savanta.com/us/knowledge-centre/report/social-media-marketing-episode-3/) - This is the third and final instalment in our mini-series on how young people interact with social media. In this video we reveal four types of advertising and brand messaging that resonates with Gen Z on social media. Be inspired to create content that will make your brand stand out from a crowded social space - [The fast fashion paradox and the second hand solution](https://savanta.com/us/knowledge-centre/report/the-fast-fashion-paradox-and-the-second-hand-solution/) - Our team of specialist youth researchers reflect on Gen Z's diverse attitudes and behaviours, how this impacts their shopping habits and what they're willing to compromise, in order to buy from ethical brands. Did you know: "A third of Gen Z say their trust in companies is at an all time low. This has increased ## Audience - [Public & Social](https://savanta.com/us/audiences/public-social/) - [Agencies & Consultancies](https://savanta.com/us/audiences/agencies-consultancies/) - [B2B Brands](https://savanta.com/us/audiences/b2b-brands/) - [Consumer Brands](https://savanta.com/us/audiences/consumer-brands/) - [HNWI](https://savanta.com/us/audiences/hnwi/) - [MPs](https://savanta.com/us/audiences/mps/) - [Education](https://savanta.com/us/audiences/education/) - [Youth](https://savanta.com/us/audiences/youth/) ## Methodologies - [Market understanding & opportunity](https://savanta.com/us/methodologies/market-understanding-opportunity/) - [Market sizing & trends](https://savanta.com/us/methodologies/market-sizing-trends/) - [Volumetrics & Forecasting](https://savanta.com/us/methodologies/volumetrics-forecasting/) - [Usage & Attitudes](https://savanta.com/us/methodologies/usage-attitudes/) - [Audience market segmentation](https://savanta.com/us/methodologies/audience-market-segmentation/) - [Brand performance](https://savanta.com/us/methodologies/brand-performance/) - [Brand health](https://savanta.com/us/methodologies/brand-health/) - [Brand tracking](https://savanta.com/us/methodologies/brand-tracking/) - [Corporate reputation](https://savanta.com/us/methodologies/corporate-reputation/) - [Brand Development & Strategy](https://savanta.com/us/methodologies/brand-development-strategy/) - [Brand positioning](https://savanta.com/us/methodologies/brand-positioning/) - [Brand portfolio management](https://savanta.com/us/methodologies/brand-portfolio-management/) - [Brand-planning](https://savanta.com/us/methodologies/brand-planning/) - [Communication Effectiveness & Optimisation](https://savanta.com/us/methodologies/communication-effectiveness-optimisation/) - [Campaign evaluation](https://savanta.com/us/methodologies/campaign-evaluation/) - [Content testing](https://savanta.com/us/methodologies/content-testing/) - [Creative development & testing](https://savanta.com/us/methodologies/creative-development-testing/) - [Digital Ad Performance (DAP)](https://savanta.com/us/methodologies/digital-ad-performance/) - [Media Strategy](https://savanta.com/us/methodologies/media-strategy/) - [Sponsorship evaluation](https://savanta.com/us/methodologies/sponsorship-evaluation/) - [Thought leadership](https://savanta.com/us/methodologies/thought-leadership/) - [Product & service development](https://savanta.com/us/methodologies/product-service-development/) - [Ideation & concept development](https://savanta.com/us/methodologies/ideation-concept-development/) - [Concept testing](https://savanta.com/us/methodologies/concept-testing/) - [Product testing](https://savanta.com/us/methodologies/product-testing/) - [Pricing strategy](https://savanta.com/us/methodologies/pricing-strategy/) - [Range optimisation](https://savanta.com/us/methodologies/range-optimisation/) - [Customer Experience](https://savanta.com/us/methodologies/customer-experience/) - [Loyalty & retention](https://savanta.com/us/methodologies/loyalty-retention/) - [Customer satisfaction & NPS](https://savanta.com/us/methodologies/customer-satisfaction-nps/) - [Customer journey mapping](https://savanta.com/us/methodologies/customer-journey-mapping/) - [Understanding Stakeholders & Employees](https://savanta.com/us/methodologies/understanding-stakeholders-employees/) - [Employee research](https://savanta.com/us/methodologies/employee-research/) - [Stakeholder engagement](https://savanta.com/us/methodologies/stakeholder-engagement/) - [Retail Strategy](https://savanta.com/us/methodologies/retail-strategy/) - [Shopper behaviour](https://savanta.com/us/methodologies/shopper-behaviour/) - [Retail environmental design](https://savanta.com/us/methodologies/retail-environmental-design/) - [Polling & fast surveys](https://savanta.com/us/methodologies/polling-fast-surveys/) - [Opinion polling](https://savanta.com/us/methodologies/opinion-polling/) - [Voting intention](https://savanta.com/us/methodologies/voting-intention/) - [Public policy](https://savanta.com/us/methodologies/public-policy/) - [Policy development & evaluation](https://savanta.com/us/methodologies/policy-development-evaluation/) - [Public affairs strategy](https://savanta.com/us/methodologies/public-affairs-strategy/) - [Localised Research](https://savanta.com/us/methodologies/localised-research/) - [Deliberative research](https://savanta.com/us/methodologies/deliberative-research/) - [Research Methods](https://savanta.com/us/methodologies/research-methods/) - [Qualitative](https://savanta.com/us/methodologies/qualitative/) - [Quantitative](https://savanta.com/us/methodologies/quantitative/) - [Analytics](https://savanta.com/us/methodologies/analytics/) - [Behavioural](https://savanta.com/us/methodologies/behavioural/) - [Data collection & analysis](https://savanta.com/us/methodologies/data-collection-analysis/) - [Data collection](https://savanta.com/us/methodologies/data-collection/) - [Online-data-collection-(CAWI)](https://savanta.com/us/methodologies/online-data-collection-cawi/) - [Face to face data collection (CAPI & PAPI)](https://savanta.com/us/methodologies/face-to-face-data-collection-capi-papi/) - [Telephone data collection (CATI)](https://savanta.com/us/methodologies/telephone-data-collection-cati/) - [Audience Access](https://savanta.com/us/methodologies/audience-access/) - [Client sample surveys](https://savanta.com/us/methodologies/client-sample-surveys/) - [Data processing](https://savanta.com/us/methodologies/data-processing/) - [Panel Management](https://savanta.com/us/methodologies/panel-management/) - [Survey design](https://savanta.com/us/methodologies/survey-design/) - [Survey programming and hosting](https://savanta.com/us/methodologies/survey-programming-hosting/) - [Advanced programming](https://savanta.com/us/methodologies/advanced-programming/) - [Data analysis & visualisation](https://savanta.com/us/methodologies/data-analysis-visualisation/) - [Advanced analytics & data science](https://savanta.com/us/methodologies/advanced-analytics-data-science/) - [Dashboards & data visualisation](https://savanta.com/us/methodologies/dashboards-data-visualisation/) - [awards](https://savanta.com/us/methodologies/awards/) - [Essentials](https://savanta.com/us/methodologies/essentials-research/) - [BrandVue](https://savanta.com/us/methodologies/brandvue/) - [Consumer confidence](https://savanta.com/us/methodologies/consumer-confidence/) - [Business Confidence](https://savanta.com/us/methodologies/business-confidence/) - [Savanta Products](https://savanta.com/us/methodologies/products/) - [MarketVue](https://savanta.com/us/methodologies/marketvue/) - [MillionaireVue](https://savanta.com/us/methodologies/millionairevue/) - [Omnibus & Trackers](https://savanta.com/us/methodologies/omnibus-trackers/) - [Parliamentary Panels](https://savanta.com/us/methodologies/parliamentary-panels/) - [Business Confidence Tracker](https://savanta.com/us/methodologies/business-confidence-tracker/) - [Consumer Confidence Tracker](https://savanta.com/us/methodologies/consumer-confidence-tracker/) - [Coronavirus Tracker](https://savanta.com/us/methodologies/coronavirus-tracker/) - [Poll Watch](https://savanta.com/us/methodologies/poll-watch/) - [Grocery Eye](https://savanta.com/us/methodologies/grocery-eye/) - [State of the Youth Nation Tracker](https://savanta.com/us/methodologies/state-of-the-youth-nation-tracker/) - [User Experience](https://savanta.com/us/methodologies/user-experience/) - [Comms testing](https://savanta.com/us/methodologies/comms-testing/) - [Attitudes & Usage](https://savanta.com/us/methodologies/attitudes-usage/) - [YourVue](https://savanta.com/us/methodologies/yourvue/) ## Audience - [Agencies & Consultancies](https://savanta.com/us/audiences/agencies-consultancies/) - [B2B](https://savanta.com/us/audiences/b2b-brands/) - [Consumer](https://savanta.com/us/audiences/consumer-brands/) - [HNWI](https://savanta.com/us/audiences/hnwi/) - [MPs](https://savanta.com/us/audiences/mps/) - [Students](https://savanta.com/us/audiences/students/) - [Youth](https://savanta.com/us/audiences/youth/) ## Methodologies - [Market understanding & opportunity](https://savanta.com/us/methodologies/market-understanding-opportunity/) - [Market sizing & trends](https://savanta.com/us/methodologies/market-sizing-trends/) - [Volumetrics & Forecasting](https://savanta.com/us/methodologies/volumetrics-forecasting/) - [Audience/market segmentation](https://savanta.com/us/methodologies/audience-market-segmentation/) - [Brand performance](https://savanta.com/us/methodologies/brand-performance/) - [Brand health & tracking](https://savanta.com/us/methodologies/brand-health-tracking/) - [Corporate reputation](https://savanta.com/us/methodologies/corporate-reputation/) - [Brand Development & Strategy](https://savanta.com/us/methodologies/brand-development-strategy/) - [Brand positioning](https://savanta.com/us/methodologies/brand-positioning/) - [Brand planning](https://savanta.com/us/methodologies/brand-planning/) - [Communication Effectiveness & Optimisation](https://savanta.com/us/methodologies/communication-effectiveness-optimisation/) - [Campaign evaluation](https://savanta.com/us/methodologies/campaign-evaluation/) - [Creative development & testing](https://savanta.com/us/methodologies/creative-development-testing/) - [Digital Ad Performance (DAP)](https://savanta.com/us/methodologies/digital-ad-performance/) - [Media Strategy](https://savanta.com/us/methodologies/media-strategy/) - [Thought leadership](https://savanta.com/us/methodologies/thought-leadership/) - [Product & service development (Innovation)](https://savanta.com/us/methodologies/product-service-development/) - [Ideation & concept development](https://savanta.com/us/methodologies/ideation-concept-development/) - [Concept testing](https://savanta.com/us/methodologies/concept-testing/) - [Customer Experience](https://savanta.com/us/methodologies/customer-experience/) - [Loyalty & retention](https://savanta.com/us/methodologies/loyalty-retention/) - [Customer satisfaction & NPS](https://savanta.com/us/methodologies/customer-satisfaction-nps/) - [Customer journey mapping](https://savanta.com/us/methodologies/customer-journey-mapping/) - [Understanding Stakeholders & Employees](https://savanta.com/us/methodologies/understanding-stakeholders-employees/) - [Employee research](https://savanta.com/us/methodologies/employee-research/) - [Stakeholder engagement](https://savanta.com/us/methodologies/stakeholder-engagement/) - [Retail Strategy](https://savanta.com/us/methodologies/retail-strategy/) - [Shopper behaviour](https://savanta.com/us/methodologies/shopper-behaviour/) - [Retail environmental design](https://savanta.com/us/methodologies/retail-environmental-design/) - [Polling & fast surveys](https://savanta.com/us/methodologies/polling-fast-surveys/) - [Public policy](https://savanta.com/us/methodologies/public-policy/) - [Policy development & evaluation](https://savanta.com/us/methodologies/policy-development-evaluation/) - [Localised Research](https://savanta.com/us/methodologies/localised-research/) - [Deliberative research](https://savanta.com/us/methodologies/deliberative-research/) - [Research Methods](https://savanta.com/us/methodologies/research-methods/) - [Qualitative](https://savanta.com/us/methodologies/qualitative/) - [Behavioural](https://savanta.com/us/methodologies/behavioural/) - [Data collection](https://savanta.com/us/methodologies/data-collection/) - [Audience Access](https://savanta.com/us/methodologies/audience-access/) - [User experience](https://savanta.com/us/methodologies/user-experience/) ## Audience - [Audience News](https://savanta.com/us/audience/audience-news/) - [Agencies & Consultancies](https://savanta.com/us/audience/agencies-consultancies/) - [b2b-brands](https://savanta.com/us/audience/b2b-brands/) - [consumer-brands](https://savanta.com/us/audience/consumer-brands/) - [education](https://savanta.com/us/audience/education/) - [hnwi](https://savanta.com/us/audience/hnwi/) - [mps](https://savanta.com/us/audience/mps/) - [public-social](https://savanta.com/us/audience/public-social/) - [youth](https://savanta.com/us/audience/youth/) ## Methodologies - [brand-development-strategy](https://savanta.com/us/methodologies/brand-development-strategy/) - [brand-performance](https://savanta.com/us/methodologies/brand-performance/) - [brand-tracking](https://savanta.com/us/methodologies/brand-tracking/) - [brand-positioning](https://savanta.com/us/methodologies/brand-positioning/) - [communication-effectiveness-optimisation](https://savanta.com/us/methodologies/communication-effectiveness-optimisation/) - [campaign-evaluation](https://savanta.com/us/methodologies/campaign-evaluation/) - [customer-experience](https://savanta.com/us/methodologies/customer-experience/) - [customer-journey-mapping](https://savanta.com/us/methodologies/customer-journey-mapping/) - [customer-satisfaction-nps](https://savanta.com/us/methodologies/customer-satisfaction-nps/) - [loyalty-retention](https://savanta.com/us/methodologies/loyalty-retention/) - [data-analysis-visualisation](https://savanta.com/us/methodologies/data-analysis-visualisation/) - [data-collection-analysis](https://savanta.com/us/methodologies/data-collection-analysis/) - [data-collection](https://savanta.com/us/methodologies/data-collection/) - [audience-access](https://savanta.com/us/methodologies/audience-access/) - [panel-management](https://savanta.com/us/methodologies/panel-management/) - [market-understanding-opportunity](https://savanta.com/us/methodologies/market-understanding-opportunity/) - [audience-market-segmentation](https://savanta.com/us/methodologies/audience-market-segmentation/) - [usage-attitudes](https://savanta.com/us/methodologies/usage-attitudes/) - [polling-fast-surveys](https://savanta.com/us/methodologies/polling-fast-surveys/) - [fast-surveys](https://savanta.com/us/methodologies/fast-surveys/) - [opinion-polling](https://savanta.com/us/methodologies/opinion-polling/) - [voting-intention](https://savanta.com/us/methodologies/voting-intention/) - [product-service-development](https://savanta.com/us/methodologies/product-service-development/) - [concept-testing](https://savanta.com/us/methodologies/concept-testing/) - [public-policy](https://savanta.com/us/methodologies/public-policy/) - [deliberative-research](https://savanta.com/us/methodologies/deliberative-research/) - [localised-research](https://savanta.com/us/methodologies/localised-research/) - [policy-development-evaluation](https://savanta.com/us/methodologies/policy-development-evaluation/) - [public-affairs-strategy](https://savanta.com/us/methodologies/public-affairs-strategy/) - [research-methods](https://savanta.com/us/methodologies/research-methods/) - [analytics](https://savanta.com/us/methodologies/analytics/) - [behavioural](https://savanta.com/us/methodologies/behavioural/) - [qualitative](https://savanta.com/us/methodologies/qualitative/) - [quantitative](https://savanta.com/us/methodologies/quantitative/) - [retail-strategy](https://savanta.com/us/methodologies/retail-strategy/) - [survey-design](https://savanta.com/us/methodologies/survey-design/) - [thought-leadership](https://savanta.com/us/methodologies/thought-leadership/) - [understanding-stakeholders-employees](https://savanta.com/us/methodologies/understanding-stakeholders-employees/) - [employee-research](https://savanta.com/us/methodologies/employee-research/) - [stakeholder-engagement](https://savanta.com/us/methodologies/stakeholder-engagement/) - [Essentials](https://savanta.com/us/methodologies/essentials/) - [Awards](https://savanta.com/us/methodologies/awards/) - [Event](https://savanta.com/us/methodologies/event/) - [User Experience](https://savanta.com/us/methodologies/user-experience/) ## Audience - [Consumer Brands](https://savanta.com/us/audiences/consumer-brands/) - [B2B Brands](https://savanta.com/us/audiences/b2b-brands/) - [Public & Social](https://savanta.com/us/audiences/public-social/) - [Agencies & Consultancies](https://savanta.com/us/audiences/agencies-consultancies/) - [Youth](https://savanta.com/us/audiences/youth-brands/) - [HNWI](https://savanta.com/us/audiences/hnwi/) - [MPs](https://savanta.com/us/audiences/members-of-parliament/) - [Students](https://savanta.com/us/audiences/students-brands/) ## Methodologies - [Market understanding & opportunity](https://savanta.com/us/methodologies/market-understanding-opportunity/) - [Market sizing & trends](https://savanta.com/us/methodologies/market-sizing-trends/) - [Volumetrics & Forecasting](https://savanta.com/us/methodologies/volumetrics-forecasting/) - [Usage & Attitudes](https://savanta.com/us/methodologies/usage-attitudes/) - [Audience/market segmentation](https://savanta.com/us/methodologies/audience-market-segmentation/) - [Market sizing & trends](https://savanta.com/us/methodologies/market-sizing-trends-market-understanding-opportunity/) - [Volumetrics & Forecasting](https://savanta.com/us/methodologies/volumetrics-forecasting-market-understanding-opportunity/) - [Usage & attitudes](https://savanta.com/us/methodologies/usage-attitudes-market-understanding-opportunity/) - [Audience/market segmentation](https://savanta.com/us/methodologies/audience-market-segmentation-market-understanding-opportunity/) - [Brand Development & Strategy](https://savanta.com/us/methodologies/brand-development-strategy/) - [Communication Effectiveness & Optimisation](https://savanta.com/us/methodologies/communication-effectiveness-optimisation/) - [Campaign evaluation](https://savanta.com/us/methodologies/campaign-evaluation/) - [Content testing](https://savanta.com/us/methodologies/content-testing/) - [Creative development & testing](https://savanta.com/us/methodologies/creative-development-testing/) - [Digital Ad Performance (DAP)](https://savanta.com/us/methodologies/digital-ad-performance/) - [Media Strategy](https://savanta.com/us/methodologies/media-strategy/) - [Sponsorship evaluation](https://savanta.com/us/methodologies/sponsorship-evaluation/) - [Thought leadership](https://savanta.com/us/methodologies/thought-leadership/) - [Product & service development (Innovation)](https://savanta.com/us/methodologies/product-service-development/) - [Ideation & concept development](https://savanta.com/us/methodologies/ideation-concept-development/) - [Concept testing](https://savanta.com/us/methodologies/concept-testing/) - [Product testing](https://savanta.com/us/methodologies/product-testing/) - [Pricing strategy](https://savanta.com/us/methodologies/pricing-strategy/) - [Range optimisation](https://savanta.com/us/methodologies/range-optimisation/) - [Customer Experience](https://savanta.com/us/methodologies/customer-experience/) - [Loyalty & retention](https://savanta.com/us/methodologies/loyalty-retention/) - [Customer satisfaction & NPS](https://savanta.com/us/methodologies/customer-satisfaction-nps/) - [Customer journey mapping](https://savanta.com/us/methodologies/customer-journey-mapping/) - [Understanding Stakeholders & Employees](https://savanta.com/us/methodologies/understanding-stakeholders-employees/) - [Employee research](https://savanta.com/us/methodologies/employee-research/) - [Retail Strategy](https://savanta.com/us/methodologies/retail-strategy/) - [Shopper behaviour](https://savanta.com/us/methodologies/shopper-behaviour/) - [Retail environmental design](https://savanta.com/us/methodologies/retail-environmental-design/) - [Polling & fast surveys](https://savanta.com/us/methodologies/polling-fast-surveys/) - [Public policy](https://savanta.com/us/methodologies/public-policy/) - [Policy development & evaluation](https://savanta.com/us/methodologies/policy-development-evaluation/) - [Public affairs strategy](https://savanta.com/us/methodologies/public-affairs-strategy/) - [Localised Research](https://savanta.com/us/methodologies/localised-research/) - [Research Methods](https://savanta.com/us/methodologies/research-methods/) - [Qualitative](https://savanta.com/us/methodologies/qualitative/) - [Quantitative](https://savanta.com/us/methodologies/quantitative/) - [Analytics](https://savanta.com/us/methodologies/analytics/) - [Behavioural](https://savanta.com/us/methodologies/behavioural/) - [Data collection & analysis](https://savanta.com/us/methodologies/data-collection-analysis/) - [Data collection](https://savanta.com/us/methodologies/data-collection/) - [Audience Access](https://savanta.com/us/methodologies/audience-access/) - [Survey design](https://savanta.com/us/methodologies/survey-design/) - [Survey programming and hosting](https://savanta.com/us/methodologies/survey-programming-and-hosting/) - [Data analysis & visualisation](https://savanta.com/us/methodologies/data-analysis-visualisation/) - [Advanced analytics & data science](https://savanta.com/us/methodologies/advanced-analytics-data-science/) - [Dashboards & data visualisation](https://savanta.com/us/methodologies/dashboards-data-visualisation/) - [BrandVue](https://savanta.com/us/methodologies/brandvue/) - [Charities & Not-For-Profit](https://savanta.com/us/methodologies/charities-not-for-profit/) - [Financial services](https://savanta.com/us/methodologies/financial-services/) - [Travel](https://savanta.com/us/methodologies/travel/) - [MillionaireVue](https://savanta.com/us/methodologies/millionairevue/) - [Omnibus & Trackers](https://savanta.com/us/methodologies/omnibus-trackers/) - [Public Omnibus](https://savanta.com/us/methodologies/public-omnibus/) - [Peers Panel](https://savanta.com/us/methodologies/peers-panel/) - [State of the Youth Nation Tracker](https://savanta.com/us/methodologies/state-of-the-youth-nation-tracker/) - [Youth omnibus 16-24 (YS)](https://savanta.com/us/methodologies/youth-omnibus/) - [Student omnibus (YS)](https://savanta.com/us/methodologies/student-omnibus/) - [Essentials](https://savanta.com/us/methodologies/essentials/) - [Brand tracker](https://savanta.com/us/methodologies/brand-tracker/) - [Campaign evaluation](https://savanta.com/us/methodologies/campaign-evaluation-essentials/) - [Concept test](https://savanta.com/us/methodologies/concept-test/) - [Stakeholder perceptions](https://savanta.com/us/methodologies/stakeholder-perceptions/) - [customer relationships](https://savanta.com/us/methodologies/customer-relationships/) - [Touchpoint tracking](https://savanta.com/us/methodologies/touchpoint-tracking/) ## Audiences - [B2B](https://savanta.com/us/audiencespolls/b2b-brands/) - [Consumer](https://savanta.com/us/audiencespolls/consumer-brands/) - [HNWI](https://savanta.com/us/audiencespolls/hnwi/) - [MPs](https://savanta.com/us/audiencespolls/mps/) - [Public & Social](https://savanta.com/us/audiencespolls/public-social/) - [Students](https://savanta.com/us/audiencespolls/students-brands/) - [Youth](https://savanta.com/us/audiencespolls/youth/) ## Industries - [Automotive](https://savanta.com/us/industriespolls/automotive/) - [Business & Professional Services](https://savanta.com/us/industriespolls/business-professional-services/) - [Charities & Not-For-Profit](https://savanta.com/us/industriespolls/charities-not-for-profit/) - [Eating & Drinking (Eating Out)](https://savanta.com/us/industriespolls/eating-drinking/) - [Education](https://savanta.com/us/industriespolls/education/) - [Energy, Water & utilities](https://savanta.com/us/industriespolls/energy-water-utilities/) - [Fashion & Beauty](https://savanta.com/us/industriespolls/fashion-beauty/) - [Financial Services](https://savanta.com/us/industriespolls/financial-services/) - [FMCG](https://savanta.com/us/industriespolls/fmcg/) - [Health & wellbeing](https://savanta.com/us/industriespolls/health-wellbeing/) - [Luxury](https://savanta.com/us/industriespolls/luxury/) - [Media](https://savanta.com/us/industriespolls/media/) - [Pharma & Life Sciences](https://savanta.com/us/industriespolls/pharma-life-sciences/) - [Politics](https://savanta.com/us/industriespolls/politics/) - [Property & Construction](https://savanta.com/us/industriespolls/property-construction/) - [Public Sector](https://savanta.com/us/industriespolls/public-sector/) - [Retail](https://savanta.com/us/industriespolls/retail/) - [Sport & Leisure](https://savanta.com/us/industriespolls/sport-leisure/) - [Technology & Telecoms](https://savanta.com/us/industriespolls/technology-telecoms/) - [Transport & Logistics](https://savanta.com/us/industriespolls/transport-logistics/) - [Travel](https://savanta.com/us/industriespolls/travel/) - [Wealth Management](https://savanta.com/us/industriespolls/wealth-management/) - [Youth](https://savanta.com/us/industriespolls/youth/) ## Methodologies - [Brand performance](https://savanta.com/us/methodologiespolls/brand-performance/) - [Brand Development & Strategy](https://savanta.com/us/methodologiespolls/brand-development-strategy/) - [Communication Effectiveness & Optimisation](https://savanta.com/us/methodologiespolls/communication-effectiveness-optimisation/) - [Content testing](https://savanta.com/us/methodologiespolls/content-testing/) - [Understanding Stakeholders & Employees](https://savanta.com/us/methodologiespolls/understanding-stakeholders-employees/) - [Stakeholder engagement](https://savanta.com/us/methodologiespolls/stakeholder-engagement/) - [Polling & fast surveys](https://savanta.com/us/methodologiespolls/polling-fast-surveys/) - [Fast surveys](https://savanta.com/us/methodologiespolls/fast-surveys/) - [Opinion polling](https://savanta.com/us/methodologiespolls/opinion_polling/) - [Voting intention](https://savanta.com/us/methodologiespolls/voting-intention/) - [Public policy](https://savanta.com/us/methodologiespolls/public-policy/) - [Policy development & evaluation](https://savanta.com/us/methodologiespolls/policy-development-evaluation/) - [Public affairs strategy](https://savanta.com/us/methodologiespolls/public-affairs-strategy/) - [Localised Research](https://savanta.com/us/methodologiespolls/localised-research/) - [Research Methods](https://savanta.com/us/methodologiespolls/research-methods/) - [Quantitative](https://savanta.com/us/methodologiespolls/quantitative/) - [Analytics](https://savanta.com/us/methodologiespolls/analytics/) - [Data collection & analysis](https://savanta.com/us/methodologiespolls/data-collection-analysis/) - [Data collection](https://savanta.com/us/methodologiespolls/data-collection/) - [Online data collection (CAWI)](https://savanta.com/us/methodologiespolls/online-data-collection-cawi/) - [Panel Management](https://savanta.com/us/methodologiespolls/panel-management/) - [Data analysis & visualisation](https://savanta.com/us/methodologiespolls/data-analysis-visualisation/) - [Advanced analytics & data science](https://savanta.com/us/methodologiespolls/advanced-analytics-data-science/) ## Audience - [Consumer Brands](https://savanta.com/us/audiences/consumer-brands/) - [B2B Brands](https://savanta.com/us/audiences/b2b-brands/) - [Public & Social](https://savanta.com/us/audiences/public-social/) - [Agencies & Consultancies](https://savanta.com/us/audiences/agencies-consultancies/) - [HNWI](https://savanta.com/us/audiences/hnwi-audience/) ## Methodologies - [Market understanding & opportunity](https://savanta.com/us/methodologies/market-understanding-opportunity/) - [Market sizing & trends](https://savanta.com/us/methodologies/market-sizing-trends/) - [Volumetrics & Forecasting](https://savanta.com/us/methodologies/volumetrics-forecasting/) - [Usage & Attitudes](https://savanta.com/us/methodologies/usage-attitudes/) - [Audience/market segmentation](https://savanta.com/us/methodologies/audience-market-segmentation/) - [Brand performance](https://savanta.com/us/methodologies/brand-performance/) - [Brand health & tracking](https://savanta.com/us/methodologies/brand-health-tracking/) - [Brand tracking](https://savanta.com/us/methodologies/brand-tracking/) - [Corporate reputation](https://savanta.com/us/methodologies/corporate-reputation/) - [Brand Development & Strategy](https://savanta.com/us/methodologies/brand-development-strategy/) - [Brand positioning](https://savanta.com/us/methodologies/brand-positioning/) - [Brand portfolio management](https://savanta.com/us/methodologies/brand-portfolio-management/) - [Brand planning](https://savanta.com/us/methodologies/brand-planning/) - [Communication Effectiveness & Optimisation](https://savanta.com/us/methodologies/communication-effectiveness-optimisation/) - [Creative development & testing](https://savanta.com/us/methodologies/creative-development-testing/) - [Campaign evaluation](https://savanta.com/us/methodologies/campaign-evaluation/) - [Sponsorship evaluation](https://savanta.com/us/methodologies/sponsorship-evaluation/) - [Content testing](https://savanta.com/us/methodologies/content-testing/) - [Digital Ad Performance (DAP)](https://savanta.com/us/methodologies/digital-ad-performance-dap/) - [Media Strategy](https://savanta.com/us/methodologies/media-strategy/) - [Message & campaign development](https://savanta.com/us/methodologies/message-campaign-development/) - [Thought leadership](https://savanta.com/us/methodologies/thought-leadership/) - [Product & service development](https://savanta.com/us/methodologies/product-service-development/) - [Ideation & concept development](https://savanta.com/us/methodologies/ideation-concept-development/) - [Concept testing](https://savanta.com/us/methodologies/concept-testing/) - [Product testing](https://savanta.com/us/methodologies/product-testing/) - [Pricing strategy](https://savanta.com/us/methodologies/pricing-strategy/) - [Range optimisation](https://savanta.com/us/methodologies/range-optimisation/) - [Early launch performance monitor](https://savanta.com/us/methodologies/early-launch-performance-monitor/) - [Customer Experience](https://savanta.com/us/methodologies/customer-experience/) - [Loyalty & retention](https://savanta.com/us/methodologies/loyalty-retention/) - [Customer satisfaction & NPS](https://savanta.com/us/methodologies/customer-satisfaction-nps/) - [Customer journey mapping](https://savanta.com/us/methodologies/customer-journey-mapping/) - [Understanding Stakeholders & Employees](https://savanta.com/us/methodologies/understanding-stakeholders-employees/) - [Stakeholder engagement](https://savanta.com/us/methodologies/stakeholder-engagement/) - [Employee research](https://savanta.com/us/methodologies/employee-research/) - [Retail Strategy](https://savanta.com/us/methodologies/retail-strategy/) - [Shopper behaviour](https://savanta.com/us/methodologies/shopper-behaviour/) - [Retail environmental design](https://savanta.com/us/methodologies/retail-environmental-design/) - [Public policy](https://savanta.com/us/methodologies/public-policy/) - [Policy development & evaluation](https://savanta.com/us/methodologies/policy-development-evaluation/) - [Public affairs strategy](https://savanta.com/us/methodologies/public-affairs-strategy/) - [Research Methods](https://savanta.com/us/methodologies/research-methods/) - [Qual](https://savanta.com/us/methodologies/qual/) - [Quant](https://savanta.com/us/methodologies/quant/) - [Analytics](https://savanta.com/us/methodologies/analytics/) - [Behavioural](https://savanta.com/us/methodologies/behavioural/) - [HNWI](https://savanta.com/us/methodologies/hnwi/) - [Consumer](https://savanta.com/us/methodologies/consumer/) - [Healthcare (Patients & Professionals)](https://savanta.com/us/methodologies/healthcare-patients-professionals/) - [Data collection](https://savanta.com/us/methodologies/data-collection/) - [Online data collection (CAWI)](https://savanta.com/us/methodologies/online-data-collection-cawi/) - [Face to face data collection (CAPI & PAPI)](https://savanta.com/us/methodologies/face-to-face-data-collection-capi-papi/) - [Telephone data collection (CATI)](https://savanta.com/us/methodologies/telephone-data-collection-cati/) - [Audience Access](https://savanta.com/us/methodologies/audience-access/) - [Panel Management](https://savanta.com/us/methodologies/panel-management/) - [Client sample surveys](https://savanta.com/us/methodologies/client-sample-surveys/) - [Data processing](https://savanta.com/us/methodologies/data-processing/) - [Survey design](https://savanta.com/us/methodologies/survey-design/) - [Survey programming and hosting](https://savanta.com/us/methodologies/survey-programming-and-hosting/) - [Advanced programming](https://savanta.com/us/methodologies/advanced-programming/) - [Data analysis & visualisation](https://savanta.com/us/methodologies/data-analysis-visualisation/) - [Advanced analytics & data science](https://savanta.com/us/methodologies/advanced-analytics-data-science/) - [Technology](https://savanta.com/us/methodologies/technology/) - [Our platforms](https://savanta.com/us/methodologies/our-platforms/) - [Products](https://savanta.com/us/methodologies/products/) - [BrandVue](https://savanta.com/us/methodologies/brandvue/) - [Most Loved](https://savanta.com/us/methodologies/most-loved/) - [Eating out](https://savanta.com/us/methodologies/eating-out/) - [Fashion](https://savanta.com/us/methodologies/fashion/) - [Drinks](https://savanta.com/us/methodologies/drinks/) - [MarketVue](https://savanta.com/us/methodologies/marketvue/) - [Business Banking](https://savanta.com/us/methodologies/business-banking/) - [Mortgage Intermediaries](https://savanta.com/us/methodologies/mortgage-intermediaries/) - [MillionaireVue](https://savanta.com/us/methodologies/millionairevue/) - [Omnibus & Trackers](https://savanta.com/us/methodologies/omnibus-trackers/) - [Business Sentiment Tracker](https://savanta.com/us/methodologies/business-sentiment-tracker/) - [Consumer Sentiment Tracker](https://savanta.com/us/methodologies/consumer-sentiment-tracker/) - [International Omnibus](https://savanta.com/us/methodologies/international-omnibus/) - [State of the Youth Nation Tracker](https://savanta.com/us/methodologies/state-of-the-youth-nation-tracker/) - [Youth omnibus 16-24](https://savanta.com/us/methodologies/youth-omnibus-16-24/) - [Applicant omnibus](https://savanta.com/us/methodologies/applicant-omnibus/) - [Student omnibus (YS)](https://savanta.com/us/methodologies/student-omnibus-ys/) - [Recent graduate omnibus](https://savanta.com/us/methodologies/recent-graduate-omnibus/) - [Essentials](https://savanta.com/us/methodologies/essentials/) - [Brand tracker](https://savanta.com/us/methodologies/brand-tracker/) - [Concept test](https://savanta.com/us/methodologies/concept-test/) - [Employee experience](https://savanta.com/us/methodologies/employee-experience/) - [Stakeholder perceptions](https://savanta.com/us/methodologies/stakeholder-perceptions/) - [BrandVue Essentials](https://savanta.com/us/methodologies/brandvue-essentials/) - [How we help](https://savanta.com/us/methodologies/how-we-help/) - [Business & Professional Services](https://savanta.com/us/methodologies/business-professional-services/) - [Charities & Not-For-Profit](https://savanta.com/us/methodologies/charities-not-for-profit/) - [Eating & Drinking](https://savanta.com/us/methodologies/eating-drinking/) - [Education](https://savanta.com/us/methodologies/education/) - [Energy, Water & utilities](https://savanta.com/us/methodologies/energy-water-utilities/) - [Fashion & Beauty](https://savanta.com/us/methodologies/fashion-beauty/) - [FMCG](https://savanta.com/us/methodologies/fmcg/) - [Health & wellbeing](https://savanta.com/us/methodologies/health-wellbeing/) - [Luxury](https://savanta.com/us/methodologies/luxury/) - [Pharma & Life Sciences](https://savanta.com/us/methodologies/pharma-life-sciences/) - [Politics](https://savanta.com/us/methodologies/politics/) - [Public Sector](https://savanta.com/us/methodologies/public-sector/) - [Sport & Leisure](https://savanta.com/us/methodologies/sport-leisure/) - [Technology & Telecoms](https://savanta.com/us/methodologies/technology-telecoms/) - [Transport & Logistics](https://savanta.com/us/methodologies/transport-logistics/) - [Travel](https://savanta.com/us/methodologies/travel/) - [Wealth Management](https://savanta.com/us/methodologies/wealth-management/) - [Industries](https://savanta.com/us/methodologies/industries/) - [Audience](https://savanta.com/us/methodologies/audience/) - [Communications testing](https://savanta.com/us/methodologies/communications-testing/) - [Grocery Eye](https://savanta.com/us/methodologies/grocery-eye/) - [Pack optimisation](https://savanta.com/us/methodologies/pack-optimisation/)