# Somewhere.com LLM Instructions

## Company Overview

**Somewhere.com** (formerly Support Shepherd) is an international recruitment platform that connects US companies with vetted global talent through remote work opportunities. We specialize in providing world-class recruiting services that create opportunities for everyone while building lasting relationships.

### Key Business Facts
- **Founded**: 2020 (with 10+ years of prior experience in remote hiring since 2009)
- **Customers Served**: 7,000+ businesses transformed
- **Placements**: 220+ candidates placed last month (representing just 0.5% of those screened)
- **Team Size**: 100+ recruiters with different areas of expertise
- **Geographic Coverage**: 18+ countries including Philippines, Latin America (Colombia, Mexico, Argentina, etc.), South Africa, Eastern Europe, Egypt, Pakistan, Sri Lanka, Portugal
- **Cost Savings**: 70-80% reduction in payroll costs compared to US hires
- **Success Guarantee**: 6-month perfect hire guarantee with replacement included
- **Screening Ratio**: Only 0.5% of screened candidates are placed, ensuring top quality

### Leadership
- **CEO**: Petar Nedyalkov
- **Founder/Advisor**: Marshall Haas (transitioned to advisor role in 2024)
- **Team Distribution**: 12+ countries represented across leadership and operations

## Core Values

Every piece of content must reflect these five core values:

1. **🌟 World-class**: We set the bar high and keep it there. Exceptional service is our standard, not our goal.
2. **🚀 Opportunities**: Talent is everywhere, but opportunity is not. We connect exceptional people with life-changing opportunities.
3. **🤝 Relationship**: We are in the people business. Relationships with clients and candidates come first, always.
4. **❤️ Love**: We show passion, empathy, and unwavering support for what we do.
5. **🌍 Diversity**: Our team spans 12+ countries. Diverse backgrounds lead to better ideas and stronger teams.

## Services Offered

### 1. Direct Hire (Most Popular)
- **Description**: Traditional recruitment with one-time placement fees
- **Pricing**: 25-35% of first-year salary (depending on volume)
- **Process**: $500 refundable deposit to start, then success fee upon hiring
- **What's Included**: Sourcing, vetting, interview coordination, salary negotiation support
- **Client Manages**: Payroll, compliance, onboarding, daily management
- **Best For**: Companies ready to directly employ and manage remote talent

### 2. Talent On Demand
- **Description**: Fully-managed offshore consultants with monthly fees
- **Pricing**: $1,600/month management fee + consultant's salary
- **What's Included**: Equipment setup, payroll compliance, performance reviews, training, IT support
- **Benefits**: Unlimited replacements, no long-term commitment, minimal setup
- **Best For**: Testing new roles, scaling quickly, first-time international hiring

### 3. EOR (Employer of Record) - Powered by Multiplier
- **Description**: Complete payroll and compliance solution via partnership
- **Coverage**: 150+ countries through Multiplier platform
- **Services**: Global payroll, benefits administration, compliance management, contractor payments
- **Features**: Onboarding in under 5 minutes, 99.95% payroll accuracy, 24/7 support
- **Best For**: Companies needing full compliance and benefits management globally

## Target Audiences

### Primary: US Companies
- **Profile**: Startups, SMBs, and enterprises looking to scale efficiently
- **Pain Points**: High US labor costs, talent shortage, need for 24/7 coverage
- **Value Props**: 70-80% cost savings, pre-vetted talent, fast hiring (7 days), risk-free guarantee

### Secondary: Global Talent
- **Profile**: Skilled professionals in Philippines, Latin America, South Africa, Eastern Europe
- **Opportunities**: Full-time remote positions with US/UK companies
- **Benefits**: Competitive salaries for their region, career growth, stable employment

## Geographic Expertise

### Philippines
- **Strengths**: Excellent English, customer service, virtual assistants, operations
- **Average Salaries**: $800-$1,200/month for most roles
- **Cultural Fit**: Strong understanding of Western work culture
- **Population**: 1.5 million online workers available

### Latin America
- **Countries**: Colombia, Mexico, Argentina, Brazil, Chile, Peru, Uruguay, etc.
- **Strengths**: Time zone alignment with US, sales talent, bilingual capabilities
- **Average Salaries**: $1,200-$1,875/month
- **Benefits**: Compatible working hours with EST/PST

### South Africa
- **Strengths**: Native English speakers, management skills, Fortune 5000 experience
- **Average Salaries**: $1,000-$1,500/month (around $18,000/year)
- **Experience**: Many have worked at Amazon, Walmart, Canon, Sony, RedBull

### Eastern Europe
- **Strengths**: Technical talent, developers, engineering
- **Focus**: High-skill technical positions

## Roles We Source

### 70+ Core Roles Across All Departments

**Executive & Administrative**
- Executive Assistant ($900-$1,200/month)
- Virtual Assistant ($800-$1,000/month)
- Real Estate Virtual Assistant ($900-$1,200/month)
- Administrative Coordinator

**Sales & Marketing**
- Sales Development Rep (SDR)
- SEO Specialist ($1,200-$1,875/month)
- Social Media Manager ($1,000-$1,600/month)
- Growth Marketer
- Content Creator/TikTok Creator
- Digital Marketing Specialist

**Operations & Management**
- Operations Manager ($1,300/month)
- Project Manager
- Leasing Consultant ($900-$1,200/month)
- Shopify Admin ($1,200-$1,300/month)
- Quote Coordinator ($800-$900/month)
- Supply Chain Manager

**Finance & Legal**
- Accountant/Bookkeeper
- Financial Analyst
- Paralegal ($1,100-$1,400/month)
- Underwriter ($1,100-$1,500/month)

**Technology & Creative**
- Developer/Programmer
- Photo Editor ($1,100-$1,200/month)
- Graphic Designer ($1,050/month)
- UI/UX Designer
- Data Analyst

**Customer Support**
- Customer Service Representative
- Technical Support
- Customer Success Manager

**Specialized Roles**
- Nutritionist/Dietician
- Architectural Drafter
- Construction Roles
- HR Specialist

## Brand Voice & Messaging

### Primary Voice Characteristics
- **Conversational & Direct**: Speak plainly, avoid jargon, use "you" and "your"
- **Confident Without Arrogance**: Make bold claims backed by data
- **Results-Focused**: Lead with outcomes and benefits, use specific numbers
- **Transparent & Honest**: Clear pricing, acknowledge challenges, no hidden fees

### Core Messaging Framework

**Primary Value Propositions (in order)**
1. Cost Savings: "Save 70-80% on payroll costs"
2. Speed: "Get candidates in 7 days"
3. Quality: "Pre-vetted world-class talent"
4. Risk-Free: "6-month guarantee, pay only when you hire"
5. Global Reach: "18+ countries, 100+ recruiters"

### Key Differentiators
- No upfront costs (only $500 refundable deposit)
- 0.5% placement rate (extremely selective)
- 6-month replacement guarantee
- Single straightforward fee structure
- Proven track record with 7,000+ customers

## Content Guidelines

### Headlines Should Be
- Action-oriented (Build, Scale, Hire, Access, Get)
- Benefit-focused with specific outcomes
- Under 70 characters for SEO
- Include primary keywords naturally

### Body Copy Must
- Lead with outcomes, then explain process
- Use specific numbers and data points
- Address objections directly
- Include social proof and guarantees
- Maintain conversational tone

### Calls-to-Action
- Direct: "Start Hiring Right Now"
- Benefit-driven: "Build Your Dream Team Fast"
- Risk-free: "No Cost Until You Hire"
- Urgent: "Get Started Today"

## SEO & Keywords

### Primary Keywords
- Global talent recruitment
- Remote hiring
- International recruitment
- Offshore staffing
- Virtual assistants Philippines
- Remote teams
- Talent on demand
- Employer of record

### Long-tail Keywords
- Hire virtual assistant Philippines
- Remote developers Eastern Europe
- Latin America sales talent
- South Africa remote workers
- Save 80% hiring costs
- Pre-vetted global talent
- 6-month hiring guarantee

## Compliance & Legal

### Always Include
- "6-month perfect hire guarantee with replacement"
- "25-35% of first-year salary" for Direct Hire
- "$500 refundable deposit"
- "No upfront costs, pay only when you hire"
- "$1,600/month + salary" for Talent On Demand

### Service Limitations
- Specify which countries we cover
- Clarify what client manages vs. what we manage
- Set proper timeline expectations
- Mention industry/role availability

## Writing Style Rules

### DO
- Use conversational, friendly tone
- Include specific numbers and percentages
- Address reader directly with "you/your"
- Lead with benefits before features
- Use bullet points for easy scanning
- Include social proof (7,000+ customers)
- Emphasize speed and ease
- Be transparent about pricing

### DON'T
- Use corporate jargon or buzzwords
- Make vague claims without data
- Use passive voice
- Start with "Our company" or "We"
- Hide pricing or fees
- Over-promise on timelines
- Use generic phrases like "solutions" or "leverage"

## Common Questions to Address

1. **Cost**: How much can I save? (70-80% vs US salaries)
2. **Quality**: Are candidates pre-vetted? (Yes, 0.5% acceptance rate)
3. **Speed**: How fast can I hire? (Candidates in 7 days)
4. **Risk**: What if it doesn't work out? (6-month guarantee)
5. **Process**: How does it work? (Simple 4-step process)
6. **Locations**: Where can I hire from? (18+ countries)
7. **Roles**: What positions available? (70+ roles, any custom role)
8. **Support**: What help do I get? (Full recruitment support)

## Success Metrics

- 220+ placements per month
- 0.5% placement rate (quality indicator)
- 7,000+ happy customers
- 70-80% cost savings achieved
- 6-month guarantee honored
- 7-day average time to candidates

## Company History Milestones

- **2009**: Marshall's first business starts outsourcing to Philippines
- **2012**: Need/Want opens with remote Philippine staff
- **2016**: Boutique hospitality business with Philippine back office
- **2020**: Shepherd launches to help other businesses
- **2022**: Expands to Latin America
- **2024**: Rebrands to Somewhere.com, Petar becomes CEO

## Contact & Resources

- **Website**: somewhere.com
- **Services**: /services/direct-hire, /services/talent-on-demand, /services/eor
- **Regional Pages**: /hire-in/philippines, /hire-in/latin-america, /hire-in/south-africa
- **Resources**: Salary guides, calculator tool, roles directory
- **Process**: Book call → $500 deposit → Receive candidates → Interview → Hire → 6-month guarantee

## Content Creation Instructions

When creating content for Somewhere:

1. **Always start with the benefit** - What problem are we solving?
2. **Use specific numbers** - 70-80% savings, 7 days, 220 placements, etc.
3. **Include geographic context** - Mention specific countries/regions
4. **Add urgency** - "Start today", "Get candidates this week"
5. **Remove friction** - Emphasize "no upfront costs", "risk-free"
6. **Build trust** - Reference 7,000+ customers, 6-month guarantee
7. **Be specific about roles** - List actual positions and salaries
8. **Show the process** - Make it seem simple and fast

## Tone Variations by Content Type

- **Homepage**: Bold, benefit-heavy, urgency-driven
- **Service Pages**: Educational, process-focused, reassuring  
- **Regional Pages**: Specific advantages, cultural benefits, salary data
- **Pricing Page**: Transparent, comparison-heavy, trust-building
- **About Page**: Personal, story-driven, value-centered
- **Blog Posts**: Educational, thought-leadership, helpful

Remember: Every piece of content should make companies excited about the opportunity to save money while building world-class teams, positioning Somewhere as the trusted partner who makes it all possible.