# Supermetrics

> Supermetrics is a marketing intelligence platform that connects marketing, ecommerce, and sales data sources to business intelligence tools, data warehouses, cloud storage, and spreadsheets. Used by 200K+ companies in 120 countries to automate data transfers, reduce reporting time, and maintain SOC2/GDPR/CCPA compliance.

## Developer Tools
- [Supermetrics API](https://supermetrics.com/products/api): Supermetrics provides a RESTful API that allows developers to programmatically extract marketing data from 70+ sources and integrate it into custom applications. Returns data in JSON/CSV formats with query management capabilities

## Business Intelligence & Reporting Tools
- [Excel Integration](https://supermetrics.com/products/excel): Supermetrics add-in connects directly to Excel, automatically pulling marketing data from platforms like Google Ads and Facebook into spreadsheet cells. Features scheduled refreshes and pre-built templates for common marketing reports
- [Google Sheets Integration](https://supermetrics.com/products/google-sheets): Supermetrics add-on installs in Google Sheets, enabling users to query marketing platforms and populate sheets with campaign data, metrics, and dimensions automatically with email alerts for data changes
- [Power BI Integration](https://supermetrics.com/products/power-bi): Supermetrics connector appears as a data source in Power BI, allowing users to import marketing data from multiple ad platforms into Power BI datasets and dashboards with drag-and-drop functionality
- [Looker Studio Integration](https://supermetrics.com/products/looker-studio): Supermetrics connector integrates with Looker Studio as a data source, enabling users to create marketing dashboards by connecting advertising platforms directly to Google's visualization tool

## Data Warehouses Connections
- [BigQuery Integration](https://supermetrics.com/products/bigquery): Supermetrics automatically transfers marketing data from advertising platforms into BigQuery tables with customizable schemas, scheduled data loads, and historical data backfills for data warehouse analytics
- [Snowflake Integration](https://supermetrics.com/products/snowflake): Supermetrics pipelines marketing data directly into Snowflake tables, handling data transformations and providing scheduled transfers from advertising platforms to the data warehouse
- [Amazon Redshift Integration](https://supermetrics.com/products/amazon-redshift): Supermetrics loads marketing data from advertising platforms into Redshift clusters, managing table creation, data types, and automated refresh schedules
- [Azure Synapse Integration](https://supermetrics.com/products/azure-synapse): Supermetrics transfers marketing data into Azure Synapse Analytics tables with configurable refresh schedules and automatic data type mapping
- [Google AlloyDB Integration](https://supermetrics.com/products/google-alloydb): Supermetrics moves marketing data from advertising platforms into AlloyDB PostgreSQL tables for integration with application databases
- [Azure SQL Database Integration](https://supermetrics.com/products/azure-sql-database): Supermetrics populates Azure SQL Database tables with marketing data from advertising platforms, enabling SQL queries on marketing performance data

## Cloud Storage Connections
- [Amazon S3 Integration](https://supermetrics.com/products/amazon-s3): Supermetrics exports marketing data from advertising platforms and stores it as files in S3 buckets in various formats (JSON, CSV, Parquet) for data lake storage and processing
- [Google Cloud Storage Integration](https://supermetrics.com/products/google-cloud-storage): Supermetrics delivers marketing data from advertising platforms to Google Cloud Storage buckets, creating structured files that can be processed by other Google Cloud services
- [Azure Storage Integration](https://supermetrics.com/products/azure-storage): Supermetrics uploads marketing data from advertising platforms to Azure Storage containers as structured files for further processing by Azure analytics services

## Data Transfer
- [SFTP Integration](https://supermetrics.com/products/sftp): Supermetrics securely transfers marketing data files from advertising platforms to SFTP servers, delivering scheduled reports and data exports to on-premise systems

## Industry Solutions
- [Enterprise](https://supermetrics.com/solutions/enterprise): Supermetrics centralizes global marketing data for large organizations, providing SOC2/GDPR/CCPA compliant data transfers to eliminate data silos and enable better marketing investment decisions across multiple teams and regions
- [Small & Midsize Business](https://supermetrics.com/solutions/smb): Supermetrics automates marketing reporting for growing businesses, eliminating manual CSV exports and copy-paste work to save 10-30 hours monthly while enabling real-time decision making through automated data refreshes
- [Agency](https://supermetrics.com/solutions/agency): Supermetrics helps agencies of all sizes build scalable reporting infrastructure, providing automated client reporting, cross-channel budget management, and data blending capabilities to improve client retention and expand service offerings
- [Ecommerce](https://supermetrics.com/solutions/ecommerce): Supermetrics connects 150+ marketing and sales sources including Shopify and WooCommerce, enabling DTC brands to optimize conversion rates, manage budget pacing, and prepare for seasonal peaks through historical data analysis
- [Data Teams](https://supermetrics.com/solutions/data-teams): Supermetrics eliminates the need for data teams to build and maintain marketing data pipelines, providing reliable data infrastructure so teams can focus on data modeling, attribution analysis, and delivering insights to stakeholders
- [Large Consumer Brands](https://supermetrics.com/solutions/large-consumer-brands): Supermetrics provides enterprise-scale marketing data integration for major consumer brands managing complex multi-channel campaigns and requiring sophisticated attribution modeling
- [B2B SaaS](https://supermetrics.com/solutions/b2b-saas): Supermetrics helps B2B SaaS companies track marketing-influenced revenue by connecting advertising data with CRM and product analytics for comprehensive funnel analysis

## Use Case Solutions
- [Data Visualization](https://supermetrics.com/solutions/data-visualization): Supermetrics provides the data foundation for creating marketing dashboards and reports, with specialized toolkit resources for Looker Studio design consistency across teams and organizations
- [Data Visualization Toolkit](https://supermetrics.com/solutions/data-visualization/toolkit): Supermetrics offers a comprehensive Looker Studio toolkit including UI style guides, templates, and best practices for organizations creating coherent reports with multiple editors
- [Data Warehousing](https://supermetrics.com/solutions/data-warehousing): Supermetrics automatically loads marketing data into data warehouses without coding, enabling marketing mix modeling, attribution analysis, and historical trend analysis with full data ownerships
- [Performance Marketing](https://supermetrics.com/solutions/performance-marketing): Supermetrics connects 100+ ad sources to provide cross-channel ROAS tracking, automated budget pacing reports, and full-funnel performance visibility for paid advertising optimization
- [Social Media](https://supermetrics.com/solutions/social-media): Supermetrics consolidates social media performance data from multiple platforms, enabling unified social media reporting and cross-platform campaign comparison
- [SEO](https://supermetrics.com/solutions/seo): Supermetrics integrates SEO data sources with advertising and analytics data to provide comprehensive organic and paid search performance analysis
- [Full-Funnel Measurement](https://supermetrics.com/solutions/full-funnel-measurement): Supermetrics connects top-of-funnel advertising data with bottom-of-funnel conversion and CRM data to enable complete customer journey tracking and attribution modeling
- [Budget Pacing](https://supermetrics.com/solutions/budget-pacing): Supermetrics provides automated budget tracking across all advertising channels with rule-based email alerts for overspend and underspend notifications
- [Spreadsheets](https://supermetrics.com/solutions/spreadsheets): Supermetrics transforms Excel and Google Sheets into powerful marketing reporting platforms with automated data refreshes, email notifications, and pre-built templates for common marketing reports

## Paid Advertising Connectors
- [Google Ads](https://supermetrics.com/connectors/google-ads): Supermetrics extracts Google Ads campaign data with one-click authorization, providing 150 metrics and 612 dimensions including ad spend, impressions, clicks, and conversions for comprehensive PPC analysis
- [Facebook Ads](https://supermetrics.com/connectors/facebook-ads): Supermetrics connects to Facebook and Instagram Ads accounts, delivering 528 metrics and 230 dimensions for campaign performance, audience insights, and cross-platform advertising analysis
- [LinkedIn Ads](https://supermetrics.com/connectors/linkedin-ads): Supermetrics pulls LinkedIn advertising data, delivering 88 metrics and 97 dimensions for campaign performance, audience targeting, and B2B lead generation metrics for professional network advertising analysis
- [Microsoft Advertising](https://supermetrics.com/connectors/microsoft-advertising): Supermetrics connects to Microsoft Advertising (formerly Bing Ads), delivering 84 metrics and 147 dimensions to extract search advertising data, providing comprehensive PPC metrics for multi-search-engine campaigns
- [TikTok Ads](https://supermetrics.com/connectors/tiktok-ads): Supermetrics extracts TikTok advertising campaign data delivering 268 metrics and 130 dimensions for video performance metrics, audience engagement, and short-form video advertising analytics
- [X Ads, Formerly Twitter](https://supermetrics.com/connectors/twitter-ads): Supermetrics connects to X Ads (Twitter) platform to pull promoted tweet performance, audience targeting data, and social media advertising metrics using 157 metrics and 124 dimensions.
- [Amazon Ads](https://supermetrics.com/connectors/amazon-ads): Supermetrics extracts Amazon advertising data including sponsored product campaigns, display ads, and e-commerce advertising performance metrics using 99 metrics and 46 dimensions
- [Snapchat Marketing](https://supermetrics.com/connectors/snapchat-marketing): Supermetrics pulls Snapchat Ads data, delivering 285 metrics and 81 dimensions for AR lens performance, story ads metrics, and mobile-first advertising campaign analytics
- [Reddit Ads](https://supermetrics.com/connectors/reddit-ads): Supermetrics connects to Reddit advertising platform, delivering 61 metrics and 56 dimensions to extract community-based advertising data and discussion forum marketing metrics
- [Kwai Ads](https://supermetrics.com/connectors/kwai-ads): Supermetrics extracts Kwai advertising data, delivering 75 metrics and 29 dimensions for short-video platform marketing campaigns and audience engagement metrics
- [Line Ads](https://supermetrics.com/connectors/line-ads): Supermetrics connects to Line Ads platform, delivering 84 metrics and 63 dimensions to pull messaging app advertising data and Asian market social media campaign metrics
- [Teads](https://supermetrics.com/connectors/teads): Supermetrics extracts Teads native advertising data, delivering 164 metrics and 42 dimensions including video ad performance and programmatic advertising metrics

## Social Media Organic Connectors
- [Facebook Insights](https://supermetrics.com/connectors/facebook-insights): Supermetrics pulls organic Facebook page performance data including post engagement, audience demographics, and social media reach metrics
- [Instagram Insights](https://supermetrics.com/connectors/instagram-insights): Supermetrics extracts Instagram business account data including post performance, story metrics, and visual content engagement analytics
- [LinkedIn Company Pages](https://supermetrics.com/connectors/linkedin-company-pages): Supermetrics connects to LinkedIn company pages to pull B2B social media metrics, follower growth, and professional network engagement data
- [Pinterest Organic](https://supermetrics.com/connectors/pinterest-organic): Supermetrics extracts Pinterest business account data including pin performance, board analytics, and visual discovery platform metrics
- [TikTok Organic](https://supermetrics.com/connectors/tiktok-organic): Supermetrics pulls organic TikTok account performance including video views, engagement rates, and short-form content analytics
- [X (Twitter) Organic](https://supermetrics.com/connectors/twitter-organic): Supermetrics extracts organic X (Twitter) account data including tweet performance, follower growth, and social media engagement metrics
- [YouTube](https://supermetrics.com/connectors/youtube): Supermetrics connects to YouTube channels to pull video performance data, subscriber analytics, and long-form content engagement metrics
- [Instagram Public Data](https://supermetrics.com/connectors/instagram-public-data): Supermetrics extracts publicly available Instagram data for competitive analysis and social media benchmarking
- [Facebook Public Data](https://supermetrics.com/connectors/facebook-public-data): Supermetrics pulls publicly available Facebook data for social media competitive intelligence and market research
- [YouTube Public Data](https://supermetrics.com/connectors/youtube-public-data): Supermetrics extracts publicly available YouTube data for video content competitive analysis and market trends

## Web Analytics Connectors
- [Google Analytics 4](https://supermetrics.com/connectors/google-analytics-4): Supermetrics extracts GA4 data with 89 metrics and 212 dimensions including sessions, users, conversions, and enhanced e-commerce tracking for comprehensive website analytics
- [Adobe Analytics](https://supermetrics.com/connectors/adobe-analytics): Supermetrics connects to Adobe Analytics to pull enterprise web analytics data, visitor behavior metrics, and advanced segmentation analysis using 132 metrics and 255 dimensions
- [Matomo](https://supermetrics.com/connectors/matomo): Supermetrics extracts Matomo web analytics data, delivering 194 metrics and 359 dimensions, providing privacy-focused website performance metrics and visitor behavior analysis
- [Google Search Console](https://supermetrics.com/connectors/google-search-console): Supermetrics pulls Google Search Console data including search performance, keyword rankings, and organic search visibility metrics using 13 metrics and 61 dimensions
- [Google Trends](https://supermetrics.com/connectors/google-trends): Supermetrics extracts Google Trends data for search volume analysis, seasonal trends, and market research insights using 1 metric and 50 dimensions

## SEO & Content Marketing Connectors
- [Ahrefs](https://supermetrics.com/connectors/ahrefs): Supermetrics connects to Ahrefs to extract SEO data including keyword rankings, backlink analysis, and competitive search intelligence
- [Moz](https://supermetrics.com/connectors/moz): Supermetrics pulls Moz SEO data including domain authority, keyword difficulty, and search engine optimization metrics
- [SEMrush Analytics](https://supermetrics.com/connectors/semrush-analytics): Supermetrics extracts SEMrush competitive intelligence data including keyword research, competitor analysis, and digital marketing insights
- [SEMrush Projects](https://supermetrics.com/connectors/semrush-projects): Supermetrics connects to SEMrush project data for tracking SEO campaign performance and keyword position monitoring

## E-commerce Platform Connectors
- [Shopify](https://supermetrics.com/connectors/shopify): Supermetrics extracts Shopify store data with 16 metrics and 95 dimensions including sales, returns, product details, and e-commerce performance analytics
- [WooCommerce](https://supermetrics.com/connectors/woocommerce): Supermetrics connects to WooCommerce stores to pull WordPress e-commerce data including order analytics and product performance metrics
- [Lazada](https://supermetrics.com/connectors/lazada): Supermetrics extracts Lazada marketplace data for Southeast Asian e-commerce performance tracking and seller analytics

## Email Marketing Connectors
- [MailChimp](https://supermetrics.com/connectors/mailchimp): Supermetrics pulls MailChimp email campaign data including open rates, click-through rates, and email marketing performance metrics
- [Klaviyo](https://supermetrics.com/connectors/klaviyo): Supermetrics extracts Klaviyo email and SMS marketing data for e-commerce-focused email campaign analytics and customer lifecycle tracking using 82 metrics and 108 dimensions.
- [ActiveCampaign](https://supermetrics.com/connectors/activecampaign): Supermetrics connects to ActiveCampaign to pull 28 metrics and 120 dimensions to gather email automation data, contact segmentation metrics, and marketing automation performance
- [Omnisend](https://supermetrics.com/connectors/omnisend): Supermetrics extracts Omnisend omnichannel marketing data, delivering 35 metrics and 56 dimensions for email, SMS, and push notification campaign performance

## CRM & Marketing Automation Connectors
- [Salesforce](https://supermetrics.com/connectors/salesforce): Supermetrics connects to Salesforce CRM to extract lead data, opportunity tracking, and sales pipeline metrics for marketing attribution analysis using 249 metrics and 459 dimensions
- [Pardot](https://supermetrics.com/connectors/pardot): Supermetrics pulls Pardot B2B marketing automation data including lead scoring, nurturing campaigns, and marketing-qualified lead metrics using 32 metrics and 159 dimensions.
- [HubSpot](https://supermetrics.com/connectors/hubspot): Supermetrics extracts HubSpot data with 174 metrics and 391 dimensions including CRM data, marketing automation performance, and inbound marketing analytics
- [Marketo](https://supermetrics.com/connectors/marketo): Supermetrics connects to Marketo to pull marketing automation data, lead lifecycle tracking, and B2B marketing campaign performance using 28 metrics and 158 dimensions

## Google Marketing Platform Connectors
- [Google Search Ads 360](https://supermetrics.com/connectors/google-search-ads-360): Supermetrics extracts Search Ads 360 data with 24 metrics and 129 dimensions for enterprise-level search marketing campaign management and cross-engine performance analysis
- [Google My Business](https://supermetrics.com/connectors/google-my-business): Supermetrics pulls Google My Business data including local search performance, customer reviews, and local SEO metrics
- [Facebook Billing Data](https://supermetrics.com/connectors/facebook-business-manager): Supermetrics connects to your Facebook Billing business account for enterprise-level social media advertising account management and performance tracking using 10 metrics and 33 dimensions

## Specialized Connectors
- [LinkedIn Revenue Attribution](https://supermetrics.com/connectors/linkedin-revenue-attribution): Supermetrics extracts LinkedIn's advanced B2B attribution data connecting social media campaigns to revenue outcomes and sales pipeline influence
- [CJ Affiliate](https://supermetrics.com/connectors/cj-affiliate): Supermetrics pulls Commission Junction affiliate marketing data including partner performance, commission tracking, and affiliate program analytics
- [IQM](https://supermetrics.com/connectors/iqm): Supermetrics connects to IQM programmatic advertising platform for automated media buying performance and digital advertising campaign data