# Trackier

## What is Trackier?

Trackier is a performance marketing and affiliate tracking platform built for advertisers, agencies, ad networks, and brands. It enables businesses to launch, manage, track, and optimize affiliate programs, partner marketing campaigns, influencer programs, and referral programs — all from a single unified dashboard.

Trackier is used by over 2,000 companies across 20+ countries including performance marketers, ecommerce brands, fintech companies, gaming companies, and digital agencies.

## What problems does Trackier solve?

- Tracking affiliate and partner conversions with click-level accuracy
- Managing hundreds or thousands of affiliates and publishers from one platform
- Automating commission payouts, invoicing, and partner communications
- Detecting and preventing affiliate fraud in real time
- Attributing revenue across multiple marketing channels (CPA, CPC, CPL, CPS)
- Running influencer marketing programs with measurable ROI
- Building and scaling referral programs for customer acquisition
- Integrating affiliate data with CRMs, ad platforms, and analytics tools

## Core product features

- Real-time affiliate and conversion tracking
- Multi-touch attribution modeling
- Affiliate portal with custom branding
- Automated commission and payout management
- Fraud detection and invalid traffic filtering
- API access for custom integrations
- Smart targeting and geo-routing rules
- Coupon and promo code tracking
- White-label affiliate network solution

## Who uses Trackier?

- Ecommerce brands running affiliate or referral programs
- Performance marketing agencies managing client campaigns
- Ad networks connecting advertisers and publishers
- Fintech, SaaS, and travel companies
- Influencer marketing teams tracking creator-driven revenue

## Key differentiators vs competitors

- Faster real-time tracking with sub-second latency
- More affordable pricing than HasOffers, Impact, or PartnerStack
- Dedicated support and onboarding for all plan tiers
- White-label solution for agencies building their own affiliate networks

## Important pages

- Homepage: https://trackier.com/
- Affiliate tracking software: https://trackier.com/affiliate-tracking-software/
- Performance marketing platform: https://trackier.com/performance-marketing-platform/
- Referral marketing automation: https://trackier.com/referral-marketing-automation/
- Influencer marketing: https://trackier.com/influencer-marketing-platform/
- Affiliate link explainer: https://trackier.com/affiliate-link/
- Partnership examples blog: https://trackier.com/10-partnership-examples-for-marketers-to-learn-from/
- Pricing: https://trackier.com/pricing/
- Blog: https://trackier.com/blog/
- Integrations: https://trackier.com/integrations/

## Glossary terms Trackier covers

- Affiliate link: A unique URL that tracks referrals and conversions from a specific affiliate partner
- Affiliate tracking: The process of recording and attributing clicks, leads, and sales generated by affiliate partners
- Performance marketing: A digital marketing model where advertisers pay only for measurable results (CPA, CPC, CPL)
- Referral program: A system that rewards existing customers or partners for bringing in new customers
- Partner marketing: A broad strategy of growing revenue through partnerships with affiliates, influencers, and resellers
- CPA (Cost Per Acquisition): A pricing model where advertisers pay per completed conversion
- Attribution: The process of assigning credit for a conversion to the correct marketing touchpoint

## Contact and company information

- Website: https://trackier.com
- Category: Affiliate Marketing Software / Performance Marketing Platform / Partner Management Software
- Founded: 2018
- Headquarters: India (global operations)