Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Vital Design: We are Vital Design, a leading marketing agency with over two decades of experience, making brands irresistible online. Our proven methods and forward-focused innovations span digital marketing, website design, brand strategy, paid media, SEO, content marketing, CRO, GEO, video marketing, web development, social media, and more. ## Sitemaps [XML Sitemap](https://vitaldesign.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Blog Posts - [Study: 10 Surprising Insights from Top Universities’ Web Traffic](https://vitaldesign.com/surprising-insights-from-universities-web-traffic/): Organic search is one of the most powerful — yet underleveraged — tools in higher ed marketing. It doesn’t just drive traffic; it shapes the entire prospective student journey, from first contact to final ‘submit.’ - [8 Ways Grad Program Websites Fail—and How to Fix Them](https://vitaldesign.com/8-ways-grad-program-websites-fail-and-how-to-fix-them/): If we’re being honest, most grad school websites aren’t doing enough to convert. - [How CTV Ad Platforms Are Changing Digital Advertising](https://vitaldesign.com/ctv-advertising-platforms/): If you’re ready to run connected TV (CTV) ads but aren’t sure which platforms to use, you aren’t alone. The CTV advertising market is crowded with options, and each one promises something slightly different. Do you buy programmatically through a demand-side platform? Do you go to a publisher? What’s the difference, and why does it matter for your campaigns? - [How Graduate Enrollment Will Change After 2026 Loan Reforms](https://vitaldesign.com/graduate-enrollment-trends-2026-loan-reforms/): For decades, the Federal Direct Graduate PLUS (Grad PLUS) loan program has been the backbone of graduate enrollment, allowing students to borrow up to the full cost of attendance with just a basic credit check. It’s placed even the priciest degree programs within reach for hundreds of thousands of students and, for many institutions, it’s been an enrollment engine. - [Faith-Based Digital Marketing Strategies That Actually Work](https://vitaldesign.com/faith-based-university-marketing/): Marketing a faith-based institution is one of the more complex challenges in higher ed. Your audience is discerning, your mission influences every messaging decision you make, and the competitive landscape is shifting in ways that traditional recruiting playbooks weren’t built to handle. This guide is about how to handle all of that and ensure your faith-based marketing strategy comes out ahead. - [CTV Ads Are Taking Over — Here’s Why](https://vitaldesign.com/ctv-advertising/): While you may not have the luxury of a captive audience, the streaming era has given advertisers more ways to reach their ideal buyers through what’s known as connected TV (CTV) advertising. Let’s talk more about what CTV advertising is, and what it means for your organization. - [AEO Tracking: How to Measure Success the Right Way](https://vitaldesign.com/aeo-tracking-analysis/): In today’s search environment, users don’t always click through to websites to find the answers they’re looking for. That’s because AI-powered search experiences summarize, compare, and recommend information before a visit ever happens. - [The Higher Ed AI/GEO Action Plan: 30 Days to AI Visibility](https://vitaldesign.com/geo-for-higher-education-plan/): Prospective students aren’t just Googling anymore. They’re asking ChatGPT, Perplexity, and other AI-powered tools for guidance. That means the rules of search are shifting, and higher education marketing efforts need to pivot in order to keep up. - [How Do Your Campaigns Compare to These PPC Benchmarks?](https://vitaldesign.com/ppc-benchmarks/): Pay-per-click (PPC) is full of numbers that look important until you’re staring at your dashboard thinking, “OK…but is this good?” - [The Real Impact of Digital Marketing in Higher Ed: Marshall University’s Results](https://vitaldesign.com/marshall-digital-marketing-case-study/): You know digital marketing is important for higher ed, but what does it actually look like when it’s paired with a strong institution and a smart enrollment strategy? And do the results really live up to the hype?  - [Uncover 7 Powerful Meta Ad Strategies from 50 Top Law Schools](https://vitaldesign.com/university-meta-ads-study/): If you’re running Meta ads for a law program in 2025, your prospects are seeing a lot of competition in their feeds. Online JDs, hybrid JDs, MLS, LLM, certificates, “no LSAT,” “best value,” “top ranked,” “practice from anywhere,” all stacked between vacation reels and meme accounts. The scroll window is tiny, and every impression has to earn its place. - [5 Valuable Lessons from the LinkedIn Ad Campaigns of 50 Top Graduate Degree Programs](https://vitaldesign.com/university-linkedin-ad-campaigns/): For universities marketing to prospective graduate students, LinkedIn is a critical paid advertising channel. To understand how top institutions are using it, we analyzed 50 LinkedIn ad campaigns for graduate programs across the U.S. This report blends real data from those campaigns with our broader experience running pay-per-click marketing for universities. - [GEO vs. SEO: Why University Marketers Need Both to Stay Visible](https://vitaldesign.com/geo-vs-seo-for-higher-ed/): Could search engine optimization (SEO) be going the way of the dinosaurs? - [GA4 Explorations vs. Looker Studio vs. BigQuery: Choosing the Right Reporting Tool for Every Stakeholder](https://vitaldesign.com/choosing-the-right-tool-for-google-analytics/): If you've spent any time in the modern Google Analytics ecosystem, you've probably found yourself staring at three different tools, wondering which one you're supposed to use. - [Drupal 7 & 9 End-of-Life: One Year Past the Deadline — What Smart Web Teams Are Doing Right Now](https://vitaldesign.com/drupal-end-of-life/): Your Drupal countdown is already at zero. A year have passed since the community pulled the plug on Drupal 7, and Drupal 9 has been dark even longer. If your org is still on either version, you’re running unsupported software. Here’s what that risk really means and the three practical routes teams can take before the next audit hits. - [10 Eye-Opening Findings from 45 Top Law Schools’ LinkedIn Ad Campaigns](https://vitaldesign.com/law-school-linkedin-ad-campaigns/): LinkedIn is one of the most important places for law schools to compete for attention. But, if you’ve spent any time scrolling through sponsored posts, you know a lot of programs start to blend together. So, we decided to dig deeper. - [12 Actionable Insights From Meta Ads for Top Grad Programs](https://vitaldesign.com/university-meta-ad-campaign-study/): With nearly 4 billion active users each month, Meta products — Facebook, WhatsApp, Instagram, and Messenger — are some of the most popular social media platforms in the world. That means Meta ads are one of the most important channels for graduate and continuing education programs looking to reach working professionals, career-changers, and mission-driven learners.  - [GEO vs. SEO: What Smart Marketers Are Doing to Drive More Traffic](https://vitaldesign.com/geo-vs-seo/): In this post, we’ll break down the difference between SEO and GEO (short for generative engine optimization), explain how they work together, and show you what to prioritize to protect your traffic, earn citations, and stay visible, no matter how the results page shifts. - [The Complete List of Higher Education Digital Marketing Conferences](https://vitaldesign.com/higher-ed-marketing-conferences/): The new year is just around the corner and, with it, a full slate of exciting higher education marketing conferences and events to attend. Whether you’re looking to refine your enrollment strategies, discover new ways to connect with prospective students, or just escape your inbox for a few days, 2026 offers no shortage of opportunities to level up.  - [9 Yield Season Strategies to Turn Accepted Students Into Committed Ones](https://vitaldesign.com/yield-season-marketing-best-practices/): For many enrollment marketing professionals, yield season — that liminal period between the release of admissions decisions in March and National College Decision Day in May — is the most stressful time of the year. After months of attracting, engaging, and convincing prospective students to apply to your institution, you might think it's now out of your hands, that there’s nothing left to do but wait with bated breath for a return on your efforts. - [Don’t Sweat Enrollment: 14 Strategies to Prevent Summer Melt](https://vitaldesign.com/summer-melt-in-higher-education/): It’s late July. Your yield report shows 10% of deposited students have gone dark. Emails bounce. Orientation slots go unfilled. Financial aid questions sit unanswered. Welcome to summer melt. - [9 Things Law School Landing Pages Get Wrong [& How to Fix Them]](https://vitaldesign.com/law-school-paid-ad-landing-pages-study/): Today’s applicants are ROI-driven, career-focused, and digitally native. They’re asking harder questions about cost, value, and outcomes, and they expect clear answers upfront. - [11 Application Season Marketing Tips Every University Should Know](https://vitaldesign.com/application-season-marketing-best-practices/): Nearly one in four prospective students start but never finish their college applications. - [9 Unexpected Insights from 50 University Paid Ad Landing Pages](https://vitaldesign.com/university-paid-ad-landing-pages-study/): If you’ve seen one graduate program landing page, it can feel as though you’ve seen them all. - [Application vs. Yield: Paid Ads Universities Should Be Running Right Now](https://vitaldesign.com/application-vs-yield-season-university-campaigns/): When it comes to paid ads for graduate and continuing education programs, timing is everything. The ads you run to drum up applications in the fall? They won’t get the job done in the spring. Different seasons mean different strategies. - [Proven Aviation Marketing: 9+ Years and Counting](https://vitaldesign.com/essex-client-highlight/): At Vital, we believe some of the best work happens when strategy and execution have the time and space to mature. That’s exactly what we’ve experienced in our long-standing partnership with Essex Aviation — and it’s something we’re proud of. - [Top 10 University Brand Anthem Videos](https://vitaldesign.com/university-brand-anthem-videos/): Think about all the coolest spots on your campus — and all the amazing things your students and faculty are up to every day. Now imagine wrapping that up into an awesome two-minute video you can proudly share everywhere. That’s essentially what a brand anthem video is all about. And today, we’re diving into why it’s a marketing tool you definitely want on your radar. - [How University Marketers Can Respond to Declining International Enrollment](https://vitaldesign.com/university-international-student-decline-marketing-ideas/): In 2025, many universities are experiencing a sharp slowdown in international student enrollments. With student visas becoming harder to come by, the once-reliable global pipeline to United States higher education institutions has shrunk — leaving enrollment leaders scrambling to make up the shortfall. For higher education marketing directors and CMOs tasked with hitting enrollment targets, this shift demands more than just reallocating ad spend. It requires a strategic pivot: repositioning messaging, refining audience targeting, and maximizing domestic marketing performance in a highly competitive environment. This post outlines how to do just that, with actionable insights on what activities to stop, start, and scale. - [The Anatomy of University Website Navigation: Insights from 153 Websites](https://vitaldesign.com/university-website-navigation/): When it comes to university websites, the main navigation serves as the digital front door, guiding prospective students, parents, and other visitors to the information they need. More than just a menu, its design speaks volumes about an institution’s priorities and how well users’ needs are understood. - [The 8 Instagram & Facebook Ads Mistakes Higher Ed Marketers Make](https://vitaldesign.com/instagram-facebook-ads-for-universities/): Deploying successful social media ads can be a game-changer for higher education marketing, but common missteps can result in wasted effort and budget. We’re here to help you sidestep eight of these critical mistakes, so your campaigns reach and resonate with the right prospective students. - [PPC Landing Page Design for Universities: 5 Layouts + 3 Common Mistakes](https://vitaldesign.com/ppc-landing-page-universities/): What is the most important web page to your school? If you said your higher ed homepage, you’re only half right. While it’s true that your homepage is essential for guiding traffic to your site and providing important information to students, it’s actually your landing pages that are doing the heavy lifting and converting those prospective students into applicants. - [The 13 Google Search Ads Mistakes Higher Ed Marketers Make](https://vitaldesign.com/google-search-ads-mistakes-higher-ed/): Google Search Ads have become an essential tool in higher education marketing, offering universities and colleges a powerful way to reach prospective students. When people search for specific programs or courses online, they are often further along in their decision-making process, making them more likely to take meaningful actions like requesting information, applying, or enrolling. By tapping into Google’s advanced targeting tools, higher education marketers can ensure their institutions appear at the right moment, boosting both visibility and recruitment efforts. - [Creating a Seamless Mobile eCommerce Experience](https://vitaldesign.com/mobile-ecommerce/): When it comes to online shopping preferences, the people have spoken: 59% of online shoppers agree that being able to shop from their mobile devices is an important factor when deciding where to spend their money. A recent survey conducted by the Pew Research Center also found that 76% of U.S. adults reported making purchases online using their smartphones. - [The Ultimate GA4 Best Practice & Implementation Checklist](https://vitaldesign.com/ga4-best-practices-checklist/): But keep in mind: GA4’s results are only as good as the groundwork you lay. That’s where our GA4 implementation checklist comes in — your step-by-step guide to fine-tuning your analytics to meet your business’s needs today and keep pace with tomorrow. - [Social Media eCommerce: Maximizing Your Business Growth with Proven Strategies](https://vitaldesign.com/social-media-ecommerce/): Over the past two decades, social media has become a vital component of eCommerce, transforming platforms like Facebook, Instagram, and TikTok into bustling marketplaces where businesses connect with customers and drive sales. - [Enhancing Your Magento Store With Custom Development](https://vitaldesign.com/custom-magento-development/): Custom Magento development comes with some seriously big benefits for your store. Not only can you tailor the platform to meet virtually any need, it can also significantly enhance your store’s performance, user experience, and operational efficiency. Here’s how. - [The Role of Micro-Moments in Customer Journey Mapping](https://vitaldesign.com/the-role-of-micro-moments-in-customer-journey-mapping/): Are you looking to leverage micro-moments to serve up more personalized and timely responses to users’ queries? Or maybe you’re trying to identify critical moments and improve your users’ experiences across different touchpoints? - [Top 14 Plugins for Enhancing Your WooCommerce Store](https://vitaldesign.com/woocommerce-plugin/): In this guide, we’ll spotlight the WooCommerce plugins for WordPress that can help transform your online store into a powerful selling machine. Each plugin we cover is selected for its ability to address key aspects of running an online business, from boosting sales and streamlining operations to improving SEO and enhancing customer engagement. - [How To Write a Paid Advertising RFP + Template](https://vitaldesign.com/how-to-write-paid-advertising-rfp-template/): Like any other RFP, paid advertising proposals need to include certain elements. The basics such as an overview of your company, the scope of work, evaluation criteria, and submission guidelines should always be covered. However, as we touched on above, PPC RFPs must also feature unique information that sets them apart from other RFP types. These differentiating elements include details related to: - [Mastering Google Ads Conversion Tracking: A Step-by-Step Guide for 2025](https://vitaldesign.com/google-ads-conversion-tracking-guide/): By understanding and leveraging conversion tracking, you’ll be able to make data-driven decisions that optimize your campaigns, inform your bidding strategy, and ultimately contribute to the growth of your business. In this blog post, we'll take a closer look at the ins and outs of Google Ads conversion tracking, exploring how it works, the benefits it offers, and best practices for optimizing it for your specific goals. - [Higher Education PPC Advertising: Tips for Schools, Colleges, and Universities](https://vitaldesign.com/ppc-advertising-colleges-universities/): Why should higher education institutions invest in PPC advertising? - [A Comprehensive Guide to GA4 Tracking for eCommerce](https://vitaldesign.com/ecommerce-ga4/): Google Analytics 4, or GA4, was created to help website and app owners understand how people use their platforms. It collects data on what users do, helping owners see which parts of their sites are popular and how visitors are interacting with the content. If you’re the owner of a website, you probably already know all this.  - [Improving Site Speed for Better User Experience and SEO](https://vitaldesign.com/how-to-improve-site-speed/): Site speed isn’t just a nice-to-have; it’s a must in today’s digital economy. Not only does a speedy site make for a happier, more engaged user experience, but it’s also a key player in your SEO game. Let’s explore why.  - [Your Guide to ADA Website Compliance – Tips, Guidelines & Best Practices](https://vitaldesign.com/ada-website-compliance/): Brick-and-mortar businesses have been responsible for complying with the Americans with Disabilities Act (ADA) for almost 30 years. And now, with nearly everything we do involving some level of internet access, the ADA is developing and refining new standards for web accessibility. - [7 Marketing Strategies to Attract Students in 2026](https://vitaldesign.com/college-enrollment-marketing/): If you work in higher education marketing, you know the challenges of attracting right-fit students and keeping up with your university’s enrollment targets. Between increasing anxiety about the cost of college (and the student debt associated with that cost), falling birth rates, and generational shifts in how prospective students get information and make decisions about going to college, the college marketing struggle is real. - [Maximizing eCommerce Sales with Effective Email Marketing](https://vitaldesign.com/ecommerce-email-marketing/): Your eCommerce email marketing strategy will include a few different types of emails to engage customers throughout their journey, from welcoming new subscribers and promoting special offers to recovering abandoned carts, providing transactional updates, and re-engaging inactive customers. - [SEO for Higher Education: Leveraging Organic & Paid Search Strategies to Draw Future Students to Your Site](https://vitaldesign.com/seo-higher-education/): What is SEO for higher education? - [Digital Marketing Strategies & Ideas You Can Use](https://vitaldesign.com/digital-marketing-strategy/): In today’s screen-obsessed world, digital marketing is no longer just part of doing business — it is the business. Yet according to a recent study by Smart Insights, 47% of companies who use digital marketing tactics do not have a digital marketing strategy. - [5 Proven B2B Digital Marketing Strategies [With Case Studies]](https://vitaldesign.com/b2b-digital-marketing-strategy/): That means B2B marketers need to work a little harder — and a lot smarter — to support their business’ growth through digital marketing. In this post, we’ll be covering the most effective B2B digital marketing strategies with in-depth insights, real-world case studies, and a focus on outperforming competitors. - [How to Increase eCommerce Conversion Rates With Heatmaps & Analytics](https://vitaldesign.com/ecommerce-conversion-rate/): In the constantly evolving world of eCommerce, understanding customer behavior and achieving business success go hand in hand. For eCommerce companies of all sizes, insights into these behaviors can unlock opportunities to optimize user experience, improve conversion rates, and most importantly, support sustainable growth. ## Pages - [OTT Ads for Higher Education](https://vitaldesign.com/higher-ed-ott-ads/): Paid Digital Media - [Google Display Ads for Higher Education](https://vitaldesign.com/higher-ed-google-display-ads/): Google display ads are the banner, image, and rich-media units that appear across millions of sites and apps within Google’s network. In higher ed digital advertising, they keep your programs in front of prospects long after the first search click by building familiarity, driving return visits, and nudging applications. - [Branding Engagements for Colleges and Universities](https://vitaldesign.com/branding-for-universities/): Attract more right-fit students, energize stakeholders, and enhance your reputation with brand strategies that harness your institution’s authentic value. - [Bing Ads for Higher Education](https://vitaldesign.com/higher-ed-bing-ads/): Cost-effective search campaigns that reach students across Bing, Yahoo, and Microsoft’s untapped audience network. - [Higher Education Remarketing Ads](https://vitaldesign.com/higher-ed-remarketing-ads/): They clicked. They left. We make sure that’s not the end of the story. Our proven remarketing ads bring prospective students back when it matters most. - [TikTok Ads for Higher Education](https://vitaldesign.com/higher-ed-tiktok-ads/): Your next graduating class is on TikTok. Smart ads make sure they see you first and keep you top of mind. - [Email Marketing for Higher Education](https://vitaldesign.com/higher-ed-email-marketing/): Keep your programs top-of-mind and top-of-inbox with campaigns that learn and adapt. - [LinkedIn Ads for Higher Education](https://vitaldesign.com/higher-ed-linkedin-ads/): LinkedIn is where higher ed meets career ambition, and where we make sure your ads reach the people ready to level up. - [Social Media Marketing for Higher Education](https://vitaldesign.com/higher-ed-social-media-marketing/): From TikTok takeovers to LinkedIn thought-leadership, Vital turns social feeds into full enrollment funnels for colleges and universities. - [Link Building Services](https://vitaldesign.com/link-building-services/): Digital Marketing - [Demand Generation Services](https://vitaldesign.com/demand-generation-services/): Digital Marketing - [Join Our Link Building Program](https://vitaldesign.com/join-our-link-building-program/): Join Vital’s invite-only link building partner program to exchange high-quality, contextual backlinks. - [CORA Campus CMS](https://vitaldesign.com/cora-campus-cms/): Empower your marketing team with a CMS purpose built for the rapidly changing world of education. - [Elementor Development & Design Services](https://vitaldesign.com/elementor-website-development/): Web Strategy - [Drupal development and design services](https://vitaldesign.com/drupal-development-services/): Website Design & Development - [YouTube Ads for Higher Education](https://vitaldesign.com/higher-ed-youtube-ads/): Meet students where they are, with ads that speak their language - [Business & Professional Services](https://vitaldesign.com/marketing-for-business-and-professional-services/): Build your loyal client base (and your bottom line) with expert strategies from the agency that understands your needs and challenges. - [Industry Page | Online Degrees](https://vitaldesign.com/marketing-for-online-degree-programs/): Stand out from the crowd and attract the students you need to compete in the fastest-growing segment of higher education — online degrees. - [Sub-Industry Page | Firearms Hunting Outdoor](https://vitaldesign.com/manufacturing-digital-marketing-agency/firearms-hunting-and-outdoors/): Potential customers are looking for trusted brands — our firearms marketing experts make sure they find yours, not your competitors. - [Make Every Ad Dollar Count With Our Paid Media Audit](https://vitaldesign.com/ppc-audit-services/): Improve Your Advertising ROI With Our Paid Media Audit - [Maintenance hosting audit](https://vitaldesign.com/maintenance-hosting-audit/): auditing services - [Competitor Audit](https://vitaldesign.com/competitor-analysis-service/): auditing services - [Industry Page | Education Technology](https://vitaldesign.com/marketing-for-education-technology/): Drive product adoption and customer engagement with targeted digital marketing strategies for education technology providers. - [Digital Marketing for Consulting Firms | Vital](https://vitaldesign.com/marketing-for-consulting-firms/): Grow your business with targeted digital marketing strategies that turn your expertise into measurable results. - [CRO Audit](https://vitaldesign.com/cro-audit-services/): auditing services - [SEO Audit](https://vitaldesign.com/seo-audit-services/): auditing services - [Digital Marketing for Scientific Equipment](https://vitaldesign.com/marketing-for-scientific-equipment/): You never stop innovating. Neither should your digital marketing partner. - [Request a Proposal](https://vitaldesign.com/request-a-proposal/): See how our full suite of web design and digital marketing services can achieve your goals. - [Facebook Ads Agency for Lead Generation](https://vitaldesign.com/facebook-ad-agency/): Is your target audience on Facebook? Meet them where they are with ad campaigns that leverage strategic targeting, creative assets, and data-driven insights. - [PPC Management – LinkedIn Ads Management](https://vitaldesign.com/linkedin-ads-management-services/): Achieve the clicks and conversions you want with our proven approach to creating, designing, managing, and optimizing your LinkedIn ad campaigns. - [Marketing for Graduate Degree Programs](https://vitaldesign.com/marketing-for-graduate-degree-programs/): Attract more graduate students and boost program enrollment with an approach that focuses on the unique needs and behaviors of advanced degree seekers. - [Higher Ed Website Design Development](https://vitaldesign.com/higher-ed-website-design-development/): Increase enrollment and elevate your online presence with a website built to meet your institution’s unique needs. - [Wordpress For Higher Ed](https://vitaldesign.com/wordpress-for-higher-ed/): Build a faster, easier-to-edit site that supports recruitment, integrates with campus systems, and gives your team real publishing freedom. - [Google Search Ads for Higher Ed](https://vitaldesign.com/google-search-ads-for-higher-ed/): Boost the effectiveness of your search ads and avoid common pitfalls with our unique approach to driving more high-value clicks from right-fit students. - [Marketing for Higher Ed Professional Development, Certificate, and Course Programs](https://vitaldesign.com/course-certificate-marketing/): Grow your programs and attract more career-focused learners with time-tested, future-focused marketing strategies. ## Clients ## Jobs - [SEO Analyst, Contract](https://vitaldesign.com/jobs/seo-analyst-contract/): Join our awesome team of digital marketing experts as our newest SEO Analyst! You will help Vital build and enhance website SEO strategies using the latest and greatest front end technologies. This role is a contract position. Responsibilities: Optimize website structure, resolve technical issues, and implement strategies to improve search engine visibility and organic traffic. Research targeted keywords to guide digital strategies. Analyze reports to identify trends, issues, areas for opportunity, and create actionable plans to improve KPIs. Articulately explain technical details of website changes to developers, project managers, and clients. Provide accurate timelines and level of effort during all project phases. Skills & Requirements: 2+ years relevant SEO and marketing experience, ideally in an agency. Understanding of search marketing, conversion, and online customer acquisition. In-depth knowledge of Google Analytics, Google Tag Manager, and Google Search Console. Functional knowledge of HTML and JavaScript (as it pertains to an SEO role). Experience or good familiarity with SEO research tools such as Moz, SEMrush, Ahrefs, and AWR. Experience or good familiarity with CRMs such as Hubspot, SalesForce, Pardot, and Sugar. Experience or good familiarity with testing and analytics tools such as VWO, Crazy Egg, HotJar, CallRail, and Mongoose Metrics. Experience using Google Sheets or Microsoft Excel. Ability to multitask and prioritize your daily schedule. Not afraid to work hard, be humble, ask questions, and learn new things! Bonus Points, But Not Required: Web Technologies: Experience with CMS (WordPress, Drupal), HTML/CSS, and version control (Git). eCommerce: Experience with platforms like Magento, WooCommerce, or OpenCart. Technical SEO: Familiarity with performance optimization (CDNs, edge-caching, Cloudflare, DNS, image compression/hosting, etc.) and development automation (Grunt, Gulp). Marketing Tech: Experience with automation (Zapier) or email marketing (MailChimp). If this contract opportunity sounds like you, we should chat. Make sure you include a cover letter that highlights why you want to work at Vital and your salary requirements. - [Paid Social Specialist](https://vitaldesign.com/jobs/paid-social-specialist/): We’re on the hunt for a Paid Social Specialist to join our growing team of digital marketers. Are you obsessed with fine-tuning campaigns to get the best performance? Do you love digging into data to find opportunities for optimization? Are you excited by the idea of working with a team of talented professionals who work hard for their clients (and have fun while doing it)? Then you might be perfect for Vital — and Vital might be perfect for you. Here’s what you need to know: Responsibilities: Build, launch, and optimize highly targeted paid social campaigns across multiple channels. Own day-to-day campaign management, including budget allocation, pacing, audience targeting, bid strategies, creative testing, and ongoing optimization. Ensure campaigns are set up correctly from the start with rigorous QA. Monitor daily performance to proactively identify risks, inefficiencies, and opportunities for improvement. Analyze campaign performance data and translate it into clear, actionable insights and optimization recommendations. Partner with Paid Media Managers to support broader account strategy and long-term performance improvement. Collaborate with creative and analytics teams to align messaging, creative direction, measurement frameworks, and reporting. Maintain strong organization across multiple accounts, timelines, and deliverables. Stay up to date on the latest in the field and share ideas the team can test and scale. Participate in regular client calls, providing thoughtful updates on campaign performance, learnings, and next steps. Work with a team dedicated to client success in a collaborative, high-performing environment. Skills & Requirements: Have 2+ years of hands-on paid social experience, ideally in an agency environment. Have direct experience managing live campaigns in Meta Ads Manager and/or LinkedIn Campaign Manager. Possess a strong understanding of paid social fundamentals. Be comfortable with leveraging performance data to inform decisions, recommendations, and testing priorities. Possess a working knowledge of tracking concepts, such as UTMs, pixels, conversion events, and attribution basis. Have experience analyzing performance with tools such as Google Analytics and platform-native reporting dashboards. Be detail-oriented, with a strong sense of ownership over clean builds, accurate data, and reliable execution. Be able to manage multiple campaigns, accounts, and priorities in a fast-paced environment. Be a clear, thoughtful communicator who collaborates effectively with teammates across disciplines. Bonus Points, But Not Required: Meta Ads Certification LinkedIn Ads Certification TikTok Ads Certification Google Analytics Certification Experience managing campaigns on additional platforms (Pinterest, Reddit, etc.) Exposure to B2B paid social, demand gen, or lead-focused campaigns WordPress or CMS-driven website experience Benefits: Competitive salary Health benefits Simple IRA Flexible work from home schedule: Fluid workday hours (we just ask that you find time for 8 hours of work) Freedom to choose a hybrid WFH and/or in-office schedule Great perks — read all about ’em → If this job opportunity sounds like you, let’s chat. Make sure you include a cover letter that highlights why you want to work at Vital and your salary requirements. - [Senior MarTech Developer](https://vitaldesign.com/jobs/senior-martech-developer/): Ready to put your development skills to good use in the marketing technology space? Join our incredible team of digital marketing experts as a Senior MarTech Developer! - [Senior Magento Developer](https://vitaldesign.com/jobs/senior-magento-developer/): Join the Best Development Team as Our Senior Magento Developer! - [eCommerce Development Manager](https://vitaldesign.com/jobs/ecommerce-development-manager/): This position is for our Portsmouth, NH office. - [Back-end Web Developer](https://vitaldesign.com/jobs/back-end-web-developer/): This position is for our Portsmouth, NH office. - [Front End Development Manager](https://vitaldesign.com/jobs/development-manager/): This position is for our Portsmouth, NH office. - [Senior Account Manager](https://vitaldesign.com/jobs/senior-account-manager/): Are you a super organized “people person” with a can-do attitude and a flair for keeping complex projects on track and on budget? You could be Vital’s next Senior Account Manager! - [eCommerce Account Manager](https://vitaldesign.com/jobs/account-manager-maintenance-support/ecommerce-account-manager/): Are you a super organized “people person” with a can-do attitude and a flair for keeping complex projects on track and on budget? You could be Vital’s next eCommerce Account Manager! - [Link Building Manager](https://vitaldesign.com/jobs/link-building-manager/): Vital is looking for an organized, energetic Link Building Manager to join our team! - [Account Manager, Maintenance & Support](https://vitaldesign.com/jobs/account-manager-maintenance-support/): Vital is looking for an organized, experienced, and energized Maintenance & Support Account Manager to join our team. - [Support Developer](https://vitaldesign.com/jobs/support-developer/): A key facet of Vital’s web development offering is our continued support of the websites we produce for our clients. Our support developers are not relegated to small bug fixes 100% of their day. You will be called in to help on any of our multiple, large scale builds as needed.. As a Support Developer you’ll need to be quick on your feet, not easily rattled by the pressure of site outages, bug fixes, and other web centric emergencies that can pop up from time to time. - [Digital Marketing Specialist](https://vitaldesign.com/jobs/digital-marketing-specialist/): Vital is looking for an organized and energetic digital marketing specialist who is eager to jump in and learn all the ins and outs of working at a fun, fast-paced creative and digital marketing agency. - [Marketing Associate](https://vitaldesign.com/jobs/marketing-associate/): Vital is looking for an organized and energetic associate who is eager to learn how to execute the various digital marketing and creative services initiatives that fuel our client strategies. - [Office Manager](https://vitaldesign.com/jobs/office-manager/): Vital is a full-service digital marketing agency. Join our awesome team as our newest Office Manager! - [Account Director / Strategist](https://vitaldesign.com/jobs/account-director-strategist/): At Vital, we refer to our Account Directors as Strategists, because they’re the ones who plan and oversee the success of an account – potentially managing multiple clients, points of contact, and projects within it. Our Strategists act as a bridge between sales and the Account Managers, helping to transition a new account from sales, building trust with the client and setting the AM up for success. - [Controller](https://vitaldesign.com/jobs/controller/): This position is for our Portsmouth, NH office. - [Bookkeeper](https://vitaldesign.com/jobs/bookkeeper/): This position is for our Portsmouth, NH office. - [Account Manager](https://vitaldesign.com/jobs/account-manager/): Are you a super organized “people person” with a can-do attitude and a flair for keeping complex projects on track and on budget? You could be Vital’s next Account Manager! Account Managers at Vital serve as the critical link between our clients and our internal teams of digital marketing, website development, design, multimedia, and content specialists. As an Account Manager, you will be responsible for overseeing all the tasks necessary to meet each client’s needs and objectives — whether that means taking charge of a large website build or managing ongoing digital marketing activities such as PPC campaigns, email marketing, content marketing, and more. We are hiring both Account Managers and Senior Account Managers. Both roles require 2+ years of agency or company side marketing experience. Compensation varies depending on experience. Responsibilities: Manage client expectations through proactive communication and scope management. Manage production and timelines to ensure on-time, on-budget completion of all tasks within a project or ongoing digital marketing initiative. Work with our senior digital marketing, website development, and brand strategists to develop project plans that meet client objectives. Work with our awesome designers, developers, copywriters, photographers, and other media-production specialists to execute projects on time and on budget. Attend and help lead project kickoffs, weekly client status update calls, periodic planning meetings, and other critical milestone meetings. Manage client billing and look for opportunities to add value through additional projects and initiatives. Become the in-house expert of the client’s business and industry. Stay informed about industry developments and best practices and apply cross-platform learning to benefit your clients. Help make Vital a better place by finding opportunities to help improve our culture, our process, and our client results. Skills & Requirements: Have at least two years experience working as a project manager or account manager in an agency or internal brand environment. Have experience managing projects within one or more of the following disciplines: Performance-based digital marketing with a focus on traffic and lead generation Website development and design Multimedia production (photo and video shoots, podcasting, etc.) Brand strategy, including naming, messaging, and visual identity Have experience using project management software to keep projects on track. Have a working knowledge of digital marketing, website development/design, and/or brand strategies and best practices. We get especially excited about candidates who have experience in some or all of these disciplines: Website information architecture and UI/UX Wireframing and website content strategy Blogging and content marketing Search engine optimization (SEO) Conversion rate optimization (CRO) Email marketing Social media marketing Marketing automation Link building Pay-Per-Click (PPC) marketing Know Google Workspace apps like a pro. We’d love it if you were comfortable with WordPress, too. Be process-focused, with the ability to manage multiple complex projects at once. Be comfortable leading both internal and client meetings and calls. Be a team player who is prepared to work closely with a creative team. Have excellent client management and communication skills and exceptional attention to detail. Bonus Points, But Not Required: Have experience using Google Analytics to track and measure performance. Have experience using digital marketing tools such as Hubspot, Moz, Sprout Social, Buffer, MailChimp, Constant Contact, BuzzSumo, CrazyEgg, etc. Have experience using project management and collaboration tools such as Teamwork, GatherContent, Invision, and Userback. Benefits: Competitive salary. Health benefits. Simple IRA. Flexible Work from Home Schedule: Fluid workday hours (we just ask that you find time for 8 hours of work). Freedom to choose a hybrid WFH and/or in-office schedule. Great Perks – Read all about ’em → To learn more about us and apply for this position, go to our jobs page. If this job opportunity sounds like you, we should chat. Make sure you include a cover letter that highlights why you want to work at Vital and your salary requirements. - [Project Manager](https://vitaldesign.com/jobs/project-manager/): Are you a super organized “people person” with a can-do attitude and a flair for keeping complex projects on track and on budget? You could be Vital’s next Project Manager! (At Vital, we call ‘em Account Managers — if you’re not sure whether that’s you, read on!) Project Managers at Vital serve as the critical link between our clients and our internal teams of digital marketing, website development, design, multimedia, and content specialists. As a Project Manager, you will be responsible for overseeing all the tasks necessary to meet each client’s needs and objectives — whether that means taking charge of a large website build or managing ongoing digital marketing activities such as PPC campaigns, email marketing, content marketing, and more. We are hiring both Project Managers and Senior Project Managers. Both roles require 2+ years of agency or company side marketing experience. Compensation varies depending on experience. Responsibilities: Manage client expectations through proactive communication and scope management. Manage production and timelines to ensure on-time, on-budget completion of all tasks within a project or ongoing digital marketing initiative. Work with our senior digital marketing, website development, and brand strategists to develop project plans that meet client objectives. Work with our awesome designers, developers, copywriters, photographers, and other media-production specialists to execute projects on time and on budget. Attend and help lead project kickoffs, weekly client status update calls, periodic planning meetings, and other critical milestone meetings. Manage client billing and look for opportunities to add value through additional projects and initiatives. Become the in-house expert of the client’s business and industry. Stay informed about industry developments and best practices and apply cross-platform learning to benefit your clients. Help make Vital a better place by finding opportunities to help improve our culture, our process, and our client results. Skills & Requirements: Have at least two years experience working as a project manager or account manager in an agency or internal brand environment. Have experience managing projects within one or more of the following disciplines: Performance-based digital marketing with a focus on traffic and lead generation Website development and design Multimedia production (photo and video shoots, podcasting, etc.) Brand strategy, including naming, messaging, and visual identity Have experience using project management software to keep projects on track. Have a working knowledge of digital marketing, website development/design, and/or brand strategies and best practices. We get especially excited about candidates who have experience in some or all of these disciplines: Website information architecture and UI/UX Wireframing and website content strategy Blogging and content marketing Search engine optimization (SEO) Conversion rate optimization (CRO) Email marketing Social media marketing Marketing automation Link building Pay-Per-Click (PPC) marketing Know Google Workspace apps like a pro. We’d love it if you were comfortable with WordPress, too. Be process-focused, with the ability to manage multiple complex projects at once. Be comfortable leading both internal and client meetings and calls. Be a team player who is prepared to work closely with a creative team. Have excellent client management and communication skills and exceptional attention to detail. Bonus Points, But Not Required: Have experience using Google Analytics to track and measure performance. Have experience using digital marketing tools such as Hubspot, Moz, Sprout Social, Buffer, MailChimp, Constant Contact, BuzzSumo, CrazyEgg, etc. Have experience using project management and collaboration tools such as Teamwork, GatherContent, Invision, and Userback. Benefits: Competitive salary. Health benefits. Simple IRA. Flexible Work from Home Schedule: Fluid workday hours (we just ask that you find time for 8 hours of work). Freedom to choose a hybrid WFH and/or in-office schedule. Great Perks – Read all about ’em → To learn more about us and apply for this position, go to our jobs page. If this job opportunity sounds like you, we should chat. Make sure you include a cover letter that highlights why you want to work at Vital and your salary requirements. - [Traffic Manager](https://vitaldesign.com/jobs/traffic-manager/): Vital is looking for a Traffic Manager who will work efficiently across departments in order to fulfill client requests. Vital’s Traffic Manager will have a handle on every job that comes into Vital, and will ensure that all requests happen on time. The Traffic Manager will create detailed production schedules, set project deadlines, and will make sure that production is distributed equally between all departments. It will be the Traffic Manager’s job to raise awareness and identify if too much work is coming into Vital, if Vital does not have enough resources for projects. The Traffic Manager will then work with our Account Managers/Project Managers to move deadlines and/or seek out additional resources. The Traffic Manager will continually monitor this process and will adjust accordingly. - [Marketing Internship](https://vitaldesign.com/jobs/internship/): Vital is looking for an organized and energetic intern who is eager to jump in and learn all the ins and outs of working at a vivacious digital marketing agency. Our interns work directly with creative services’ project managers and account managers, and the rest of the Vital team to complete projects that will help our clients meet their goals. This could be anything from attending internal strategy meeting and design reviews, taking thorough notes during a client call, assist on photo and/or video shoots. - [Graphic Designer – Production](https://vitaldesign.com/jobs/graphic-designer-production/): Vital is adding a Graphic Designer position on our Production team. Within this position you will have the flexibility to work onsite in our Portsmouth, NH headquarters with the option to work remotely and travel to the office when need arises. The work we do can requires strong decision making skills along to go along with a strong visual design sensibility. - [Digital Marketing Coordinator](https://vitaldesign.com/jobs/digital-marketing-coordinator/): Vital is seeking an organized and energetic coordinator to execute digital marketing and creative services initiatives that support our client strategies. - [SEO Analyst](https://vitaldesign.com/jobs/seo-specialist/): Join our awesome team of digital marketing experts as our newest SEO Analyst! You will help Vital build and enhance website SEO strategies using the latest and greatest front end technologies. We have both SEO Analyst and Senior SEO Analyst positions at Vital – compensation varies depending on experience. Responsibilities: Optimize website structure, resolve technical issues, and implement strategies to improve search engine visibility and organic traffic. Research targeted keywords to guide digital strategies. Analyze reports to identify trends, issues, areas for opportunity, and create actionable plans to improve KPIs. Articulately explain technical details of website changes to developers, project managers, and clients. Provide accurate timelines and level of effort during all project phases. Skills & Requirements: 2+ years relevant SEO and marketing experience, ideally in an agency. Understanding of search marketing, conversion, and online customer acquisition. In-depth knowledge of Google Analytics, Google Tag Manager, and Google Search Console. Functional knowledge of HTML and JavaScript (as it pertains to an SEO role). Experience or good familiarity with SEO research tools such as Moz, SEMrush, Ahrefs, and AWR. Experience or good familiarity with CRMs such as Hubspot, SalesForce, Pardot, and Sugar. Experience or good familiarity with testing and analytics tools such as VWO, Crazy Egg, HotJar, CallRail, and Mongoose Metrics. Experience using Google Sheets or Microsoft Excel. Ability to multitask and prioritize your daily schedule. Not afraid to work hard, be humble, ask questions, and learn new things! Bonus Points, But Not Required: Web Technologies: Experience with CMS (WordPress, Drupal), HTML/CSS, and version control (Git). eCommerce: Experience with platforms like Magento, WooCommerce, or OpenCart. Technical SEO: Familiarity with performance optimization (CDNs, edge-caching, Cloudflare, DNS, image compression/hosting, etc.) and development automation (Grunt, Gulp). Marketing Tech: Experience with automation (Zapier) or email marketing (MailChimp). Benefits: Competitive salary. Health benefits. Simple IRA. Flexible Work from Home Schedule: Fluid workday hours (we just ask that you find time for 8 hours of work). Freedom to choose a hybrid WFH and/or in-office schedule. Great Perks – Read all about ’em → To learn more about us and apply for this position, go to our jobs page. If this job opportunity sounds like you, we should chat. Make sure you include a cover letter that highlights why you want to work at Vital and your salary requirements. - [Senior Visual Designer](https://vitaldesign.com/jobs/senior-visual-designer/): Vital Design, located in downtown Portsmouth, New Hampshire is growing and we’re looking for a seasoned web designer to join our in-house team. You would be joining a team of creative designers and developers to plan and execute some pretty awesome projects. Recently awarded “Coolest Small Company for Young Professionals” by Business NH Magazine. - [Digital Marketing Strategist](https://vitaldesign.com/jobs/strategist/): Join our awesome team of digital marketing experts as our newest Digital Marketing Strategist! You will help structure workflow and coordinate with clients to ensure that Vital continues to be a lean, mean marketing machine. - [Senior Web Developer](https://vitaldesign.com/jobs/senior-web-developer/): This position is for our Portsmouth, NH office. - [Visual Designer](https://vitaldesign.com/jobs/visual-designer/): We need a designer who can't stop designing. Someone who geeks out over type pairings, obsesses over whitespace, and gets genuinely excited when a brand system clicks into place. You'll work across 100+ active clients spanning higher ed, manufacturing, fintech, eCommerce, and everything in between — which means Monday might be a university rebrand and Friday might be a campaign concept for a Fortune 500. If that range excites you more than it intimidates you, keep reading. - [Front End Web Developer](https://vitaldesign.com/jobs/front-end-web-developer/): This position is for our Portsmouth, NH office. Come join the best web development team in the region as our newest Front End Developer! You will help Vital maintain existing websites as well as build new ones using the latest in JavaScript, CSS, and HTML technologies. If you thrive on having real world challenges to accomplish big goals while fostering your obsessive need for fast, efficient code and user experience, this is the job for you! Along with coding, you will be responsible for working with project managers and designers on a regular basis to make each project the best it can be. - [Copywriter](https://vitaldesign.com/jobs/copywriter-content-marketer/): Copywriters are the backbone of Vital’s Production team, responsible for creating content for a widely diverse collection of B2B and B2C clients and maintaining a keen eye for both narrative structure and the mechanics of writing for a digital-first audience. - [Video Specialist](https://vitaldesign.com/jobs/video-specialist/): Vital is looking for an experienced, skilled, energized and organized video specialist with production and editing expertise. This role will collaborate with website development and inbound marketing project managers, clients and creative staff to plan, create and complete all stages of video production projects. - [PPC Specialist](https://vitaldesign.com/jobs/ppc-pay-per-click-specialist/): We’re looking for a Pay-Per-Click (PPC) Specialist to join our incredible team of digital marketers. If you’re organized, understand business drivers, and possess the communication skills to develop and maintain close relationships with clients – then you’re exactly who we’re looking for to execute all our agency’s PPC management services. We have both PPC Specialist and Senior PPC Specialist positions at Vital – compensation varies depending on experience. Responsibilities: Build highly targeted PPC campaigns (from scratch) across multiple channels. Manage multiple clients’ expectations, strategies, budgets, and conversions. Manage and maintain updates for large keyword lists. Have a clear understanding of clients’ conversion goals. Monitor performance based on goals, industry standards, and benchmarks. Daily management of multiple existing PPC accounts (bid adjustments, targeting updates, ad optimization, etc.). Perform research, analyze websites, document changes, and make decisions regarding optimization. Perform click-through rate, conversion, spend, and creative analysis to identify growth/optimization opportunities. Create monthly client reports. Attend weekly and monthly client calls to provide updates on campaign performance. Work closely with fellow team members to meet client goals. Skills & Requirements: At least 2 years experience creating and managing Google Ad campaigns (search and remarketing); Bing Ads management and Google Shopping experience is a plus. Ability to compile and analyze search data and metrics and make decisions regarding campaign direction. Advanced Excel skills. Familiarity with SEO and CRO best practices. Bonus Points, But Not Required: Google Ads Certification. Bing Ads Certification. Google Analytics Certification. Experience managing paid Facebook and Twitter campaigns. Experience using WordPress. Experience with Google Shopping Campaigns. Benefits: Competitive salary. Health benefits. Simple IRA. Flexible Work from Home Schedule: Fluid workday hours (we just ask that you find time for 8 hours of work). Freedom to choose a hybrid WFH and/or in-office schedule. Great Perks – Read all about ’em → To learn more about us and apply for this position, go to our jobs page. If this job opportunity sounds like you, we should chat. Make sure you include a cover letter that highlights why you want to work at Vital and your salary requirements. ## Team Members - [Zac Gregg](https://vitaldesign.com/meet-the-team/zac-gregg/): True power is restraint. - [Julia Ahumada](https://vitaldesign.com/meet-the-team/julia-ahumada/): Julia Ahumada, co-founder of Vital, is the driving force behind Vital’s creative services. Her extensive background in multimedia, design and print enables her to expertly guide clients through the creative process. - [Jess Kenney](https://vitaldesign.com/meet-the-team/jess-kenney/): Employees are a company's greatest asset. Invest in them well and they will invest in your success. - [Jesse Rand](https://vitaldesign.com/meet-the-team/jesse-rand/): For whatever reasons, Ray, call it... fate, call it luck, call it karma, I believe everything happens for a reason. - [Chris Getman](https://vitaldesign.com/meet-the-team/chris-getman/): I'm not superstitious, but I am a little stitious. - [Lauren Reilly](https://vitaldesign.com/meet-the-team/lauren-reilly/): Always do your best. Your best is going to change from moment to moment - [Max DesMarais](https://vitaldesign.com/meet-the-team/maxwell-desmarais/): Opportunity is missed by most people because it is dressed in overalls and looks like work. - [Adam Walter](https://vitaldesign.com/meet-the-team/adam-walter/): The Universe is under no obligation to make sense to you. - [Dave Currier](https://vitaldesign.com/meet-the-team/dave-currier/): Everyone who exalts himself will be humbled, and he who humbles himself will be exalted. - [Mak Velusamy](https://vitaldesign.com/meet-the-team/mak-velusamy/): Arise, awake, and stop not till the goal is reached. - [Matt Chase](https://vitaldesign.com/meet-the-team/matt-chase/): The volume of a pizza with radius Z and height A is pizza. - [Emily Fitzpatrick](https://vitaldesign.com/meet-the-team/emily-fitzpatrick/): I have decided to stick with love. Hate is too great a burden to bear. - [Todd](https://vitaldesign.com/meet-the-team/todd/): No such thing as spare time. No such thing as free time. No such thing as down time. All you got is life time. Go. - [Kristin Goodrich](https://vitaldesign.com/meet-the-team/kristin-goodrich/): Be yourself, everyone else is taken. - [Amanda Roy](https://vitaldesign.com/meet-the-team/amanda-roy/): Start where you are, use what you have, do what you can. - [Abdul Rahuman](https://vitaldesign.com/meet-the-team/abdul-rahuman/): Be like a mirror to reflect either love or abhorrence. - [Cassidy Hunkins](https://vitaldesign.com/meet-the-team/cassidy-hunkins/): Look good, feel good. - [Murali Yoga](https://vitaldesign.com/meet-the-team/murali-yoga/): Truth can be stated in a thousand different ways, yet each one can be true. - [Dan Mensinger](https://vitaldesign.com/meet-the-team/dan-mensinger/): Being bad at something is the first step to being sort of good at something. - [Ben Hallman](https://vitaldesign.com/meet-the-team/ben-hallman/): If you want to go fast, go alone. If you want to go far, go as a team. - [Pradeep Kumar](https://vitaldesign.com/meet-the-team/pradeep-kumar/): This too shall pass. - [Josh Duffy](https://vitaldesign.com/meet-the-team/josh-duffy/): If you're 5 minutes early, you're on time. If you're on time, you're late. - [Devin Swett](https://vitaldesign.com/meet-the-team/devin-swett/): You fool! You've fallen for one of the two classic blunders! The first being never get involved in a land war in Asia but only slightly lesser known: never go in against a Sicilian when DEATH is on the line! - [Emily Kwesell](https://vitaldesign.com/meet-the-team/emily-kwesell/): "If you don't do it this year, you'll be one year older when you do"- Warren Miller - [Marissa Comeau](https://vitaldesign.com/meet-the-team/marissa-comeau/): "There is only one way to eat an elephant: One bite at a time." - [Rathina Duraisamy](https://vitaldesign.com/meet-the-team/rathina-duraisamy/): Don't worry about past mistakes, Try to correct it next time!!! - [Ram Velusamy](https://vitaldesign.com/meet-the-team/ram-velusamy/): I was born in a middle-class family but My Enfield made me royal. - [Kristen Luciano](https://vitaldesign.com/meet-the-team/kristen-luciano/): People who love to eat are always the best people. - [Kaelene LaBrie](https://vitaldesign.com/meet-the-team/kaelene-burke/): Be happy with what you have while working for what you want. - [Annalise McCall](https://vitaldesign.com/meet-the-team/annalise-mccall/): I'm not superstitious, but I am a little stitious. - [Nikki Scamman](https://vitaldesign.com/meet-the-team/nikki-scamman/): If it doesn't challenge you, it won't change you. - [Bhavan Aditya](https://vitaldesign.com/meet-the-team/bhavan-aditya/): Kill them with success and bury them with a smile. - [James Davis](https://vitaldesign.com/meet-the-team/james-davis/): Why are we afraid of the first time? Every day in life is a first time. Every morning is new. - [Ethan Floyd](https://vitaldesign.com/meet-the-team/ethan-floyd/): Even the good leaders make poor decisions, it's the best leaders that take responsibility for them. - [Margaret Leahy](https://vitaldesign.com/meet-the-team/margaret-leahy/): Hard tellin', not knowin'. - [Ty Cooper](https://vitaldesign.com/meet-the-team/ty-cooper/): I order the club sandwich all the time. And I'm not even a member! I don't know how I get away with it. - [Kate MacKay](https://vitaldesign.com/meet-the-team/kate-gunts/): "Every pizza is a personal pizza if you try hard and believe in yourself." - [Melissa Lore](https://vitaldesign.com/meet-the-team/melissa-lore/): Creativity is intelligence having fun. - [Keith Cormier](https://vitaldesign.com/meet-the-team/keith-cormier/): Not all those who wander are lost. - [Charley Prevost](https://vitaldesign.com/meet-the-team/charley-prevost/): The Dude abides. - [Vadivel A](https://vitaldesign.com/meet-the-team/vadivel-a/): You have to dream before your dreams can come true. - [Rylee Leonard](https://vitaldesign.com/meet-the-team/rylee-leonard/): "How you do anything is how you do everything." - [Nikki Maloney](https://vitaldesign.com/meet-the-team/nikki-maloney/): Being aware of your fear is smart. Overcoming it is the mark of a successful person. - [Tim Scolaro](https://vitaldesign.com/meet-the-team/tim-scolaro/): "Whatever you do, always give 100%. Unless you’re donating blood." - [Ryan Taylor](https://vitaldesign.com/meet-the-team/ryan-taylor/): “A book is a dream that you hold in your hands.” - [Greg Keegan](https://vitaldesign.com/meet-the-team/greg-keegan/): Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way. - [Brad Wilbur](https://vitaldesign.com/meet-the-team/brad-wilbur/): “Enjoy the journey — don't build your life on how good you expect the view to be from the top.” - [Prabakaran Periyasamy](https://vitaldesign.com/meet-the-team/prabakaran-periyasamy/): Good or bad things will not come to us through others. - [Brook Scabin](https://vitaldesign.com/meet-the-team/brook-scabin/): Everything happens for a reason. - [Sophia Badala](https://vitaldesign.com/meet-the-team/sophia-badala/): "In order to be irreplaceable one must always be different." ## Resources - [How Marshall University Boosted Leads and Enrollment](https://vitaldesign.com/resources/marshall-university-digital-marketing-case-study/): You know digital marketing is important for higher ed, but what does it actually look like when it’s paired with a strong institution and a smart enrollment strategy? And do the results really live up to the hype?  - [Marketing Budget Worksheet](https://vitaldesign.com/resources/marketing-budget-worksheet/): Organize and allocate your marketing budget with this editable worksheet. - [182% More Manufacturing Leads: The Strategy Behind CSS’s Marketing](https://vitaldesign.com/resources/manufacturing-marketing-case-study/): Outdated website. Tough competition. Sound familiar? - [eBook: 15 Higher Ed Website Redesign Mistakes](https://vitaldesign.com/resources/ebook-15-higher-ed-website-redesign-mistakes/): Don’t Let These Common Mistakes Derail Your Website Redesign Project. - [St. Petersburg College | PPC Strategy](https://vitaldesign.com/resources/st-petersburg-college-ppc-agencyburg-college/): We teamed up with St. Petersburg College (SPC) to give their website a refresh and launch a smarter paid media strategy. - [The 21 Mistakes Higher Ed Marketers Make with Paid Ads (And How to Fix Them)](https://vitaldesign.com/resources/21-mistakes-higher-ed-marketers-make-with-paid-ads/): Run More Effective Digital Ad Campaigns - [University of San Diego PCE | SEO Content Strategy](https://vitaldesign.com/resources/university-of-san-diego-pce-seo-agency/): Our client, University of San Diego Professional and Continuing Education (USD PCE), was struggling with low rankings on Google’s search engine results page (SERP) and disappointing organic traffic to their website. Vital’s higher education marketing specialists determined that structural and technical issues with their website — which was built on the Destiny One (Modern Campus) CRM platform — were the culprit. - [Paid Media RFP Template](https://vitaldesign.com/resources/paid-media-rfp-template/): Streamline your RFP process and focus on campaigns that deliver results. - [University of San Diego Online Degrees | SEO Content Strategy](https://vitaldesign.com/resources/university-of-san-diego-seo-agency/): When the University of San Diego (USD) launched its online graduate degree school in 2015, they were starting from scratch. No website, no digital marketing presence, and certainly no search engine-optimized content that would help attract prospective students and drive leads, applications, and enrollments. - [Semester at Sea | Paid Media Management](https://vitaldesign.com/resources/semester-at-sea-higher-ed-ppc-agency/): In a highly competitive market, Semester at Sea faced the challenge of driving meaningful engagement and enrollment among prospective students. Partnering with Vital, the organization set out to refine its Google Ads strategy and achieve measurable results. - [Marshall University | Paid Media Management](https://vitaldesign.com/resources/marshall-university-ppc-agency/): Marshall University is a public research university located in Huntington, West Virginia that offers a variety of undergraduate, graduate, and professional degrees both in person and online. With an array of programs that have earned national recognition, Marshall has been named one of the top 100 most affordable universities in America. With that type of recognition, clearly Marshall has a lot of appeal to prospective students, but they did need some assistance in getting the word out — especially to support newer and smaller programs. Their internal marketing team wanted a new strategy to stand out within the crowded higher education market, which is why they turned to Vital.  - [Paid Digital Advertising Program](https://vitaldesign.com/resources/paid-digital-advertising-sell-sheet/): Did you know that 20%-50% of typical paid media budgets go to waste on clicks that will NEVER convert? - [UMass Lowell | Paid Digital Media Strategy](https://vitaldesign.com/resources/umass-lowell-paid-media-strategy/): The University of Massachusetts at Lowell is a well-known university offering undergraduate and graduate degrees both in person and online. As a nationally ranked public research university with over 100 years of history in traditional in-person degrees, they came to Vital with a need to ensure their success for the next hundred years — and increasing enrollment in their online programs is a big part of that goal. - [Higher-Ed Website Design RFP Template](https://vitaldesign.com/resources/higher-ed-rfp-template/): Spend less time drafting RFPs and more on driving conversions. - [University of San Diego PCE | WordPress & Destiny One Website Integration](https://vitaldesign.com/resources/usd-pce-university-website-development-wordpress-destiny/): Digital marketing results for our long-time client University of San Diego Professional and Continuing Education (PCE) weren’t living up to their full potential. Vital jumped in to diagnose the problem and determined that the program needed a full website overhaul to fix technical issues that were hindering the client’s digital marketing efforts. We created a plan to integrate their Destiny One (Modern Campus) site with Wordpress, enabling us to address the original site’s underlying structural limitations. - [7 Paid Ad Campaigns Universities Should Be Running (But Aren’t)](https://vitaldesign.com/resources/webinar-7-paid-ad-campaigns-universities-should-be-running-but-arent/): Get more clicks at a lower cost with these highly effective but often-overlooked campaign strategies. - [Global Payment Processing Company | PPC Strategy](https://vitaldesign.com/resources/leader-in-payment-processing-technology/): A leading payment solutions provider came to Vital in 2021 after years of working with multiple agencies, each administering different services for different internal teams. They wanted to consolidate their digital marketing efforts with a single full-service agency able to maximize their return on investment (ROI) by leveraging cross-platform data and intelligence. - [Marketing Budget Template](https://vitaldesign.com/resources/marketing-budget-template/): We actually made this budget template spreadsheet FOR you, so you don’t have to build your own from scratch. It’s color-coded and everything! Just fill in all your projected and actual costs, and track your budget throughout the year. - [Webinar: The 7 Ways Universities Can Increase Website Leads](https://vitaldesign.com/resources/webinar-the-7-ways-universities-can-increase-website-leads/): WITHOUT using pop-ups, SEO hacks, costly ad campaigns, or endless social media posts. - [Business Service Provider | SEO | PPC](https://vitaldesign.com/resources/business-service-provider/): Our client is a B2B business services provider with product offerings for audio video technology, design, print, and more. They needed to consolidate two company divisions under a single brand umbrella that would communicate their value to their audience and build the foundation for meeting their lead-generation goals. - [Merchants Fleet | Digital Marketing](https://vitaldesign.com/resources/merchants-fleet-digital-marketing/): merchantsfleet.com  - [Explore Vital’s Digital Marketing Program](https://vitaldesign.com/resources/vital-design-digital-marketing-retainer-program-guide/): Learn about our team-based approach, our process, our services, and our pricing in this quick-glance guide. - [Build Better Buyer Personas](https://vitaldesign.com/resources/build-better-buyer-personas/): Communicate Important Buyer Insights With This Editable Persona Template - [Master Your Brand’s Messaging](https://vitaldesign.com/resources/master-your-brands-messaging/): Communicate what sets your brand apart with this comprehensive messaging template. - [Digital Enrollment Marketing for Higher Education](https://vitaldesign.com/resources/digital-enrollment-marketing-for-higher-education/): Fill More Seats with Digital Enrollment Marketing - [15 Questions to Ask Before You Redesign Your Website](https://vitaldesign.com/resources/questions-to-ask-about-your-website-design-project/): Protect Your Investment and Ensure the Success of any Website Redesign - [Texture Plus | Digital Marketing](https://vitaldesign.com/resources/manufacturer-marketing-case-study-texture-plus/): textureplus.com - [8 Steps to Increase Website Leads](https://vitaldesign.com/resources/8-steps-to-increase-website-leads/): What’s in the eBook? - [Global Healthcare Technology Company | Digital Marketing](https://vitaldesign.com/resources/healthcare-technology-company-lead-generation/): Our client is an international medical device company that specializes in the manufacturing of innovative products for patients. They sell directly to consumers through their website and they also white label their products to larger brands. Although the market for their particular medical monitors has become saturated, they remain a market leader by utilizing cutting-edge technology to produce accurate, affordable devices. - [New Hampshire Film Festival | Social Media](https://vitaldesign.com/resources/social-media-strategy-nhff/): The New Hampshire Film Festival came to Vital Design with three inbound marketing goals. - [Are Your Blog Posts the Most Successful They Can Be?](https://vitaldesign.com/resources/how-to-publish-a-successful-post-every-time/): Everything you need to know before you hit “Publish” on WordPress - [The 16 Marketing KPIs You Should Be Measuring](https://vitaldesign.com/resources/16-marketing-kpis-you-should-be-measuring/): This 20-page comprehensive guide will walk you through the most important KPIs you should be measuring if you want to validate and improve your marketing. As the age old saying goes, “if you can’t measure it, you can’t improve it.” - [Sanders Lobster Company | eCommerce Website](https://vitaldesign.com/resources/ecommerce-website/): Sanders Lobster Company wanted a new website that would help them broaden their customer base. Locals already know and trust the Sanders Family brand—both the Lobster Company, established in 1952, and the local fish market, a staple in Portsmouth since the mid-1980s. Sanders Lobster Company wanted the new site to communicate quality and reliability to a wider audience and convert those new leads into e-commerce customers. - [How Do I Rank Higher in Search Engines?](https://vitaldesign.com/resources/how-to-rank-higher-in-search-engines/): Answers to the 26 SEO Questions You Were Too Afraid to Ask - [9 Useless Things to Cut From Your Marketing](https://vitaldesign.com/resources/vital-inbound-ebook-9-useless-things-cut-marketing/): What Marketing Tactics Are You Wasting Time and Budget On? - [Chinburg Properties | Website](https://vitaldesign.com/resources/website-seo/): chinburg.com - [Marketing Plan Templates](https://vitaldesign.com/resources/marketing-plan-template/): Create a winning marketing strategy with this easy-to-use template. - [Consolidated Sterilizer Systems | Website & Digital Marketing](https://vitaldesign.com/resources/manufacturer-lead-generation/): consteril.com - [ITNH | Digital Marketing](https://vitaldesign.com/resources/manufacturer-rep-digital-marketing/): itnh.com/  - [Template: Website Design RFP](https://vitaldesign.com/resources/website-rfp-template/): Create an RFP That Agencies Are Excited to Respond to — We’ll Show You How. - [Be a Digital Marketing Superstar – Application & Interview Tips](https://vitaldesign.com/resources/career-cheat-sheet/): Or a digital marketing job somewhere? - [How to Write a Press Release](https://vitaldesign.com/resources/how-to-write-a-press-release/): This template will guide you through the press release writing process with step-by-step prompts to help make sure you don’t miss a thing. ## Projects - [CSBSJU | Website](https://vitaldesign.com/project/csbsju-website/): We partnered with the College of Saint Benedict and Saint John's University (CSBSJU) to undertake an ambitious project: launching a brand-new website with a vast scope of 3,000 URLs within a tight 32-week deadline. Leveraging our expertise in WordPress website design, we aimed to deliver a site that not only met the client’s needs but also showcased both institutions’ excellence in higher education. - [Advanced eClinical Training | Website](https://vitaldesign.com/project/advanced-eclinical-training-website-project/): Advanced eClinical Training (ACT) provides clinical education pathways for aspiring healthcare professionals while also offering strategic training partnerships for businesses. Their existing website was already performing well in search rankings but lacked a modern design and intuitive navigation. Refreshing their website required a careful balance: updating the visual presentation and refining the user experience without disrupting the SEO value that had been built over time. - [Merchants Fleet | Website](https://vitaldesign.com/project/merchants-fleet-website-project/): Merchants Fleet, a national leader in innovative fleet management solutions (and a longtime Vital digital marketing client), came to us with a big ask: To refresh their existing website to reflect their updated brand and simplify an overly complex user experience. With hundreds of outdated or redundant pages, the site had grown unwieldy, creating friction for users and content managers alike. - [Nalgene EU | Website](https://vitaldesign.com/project/nalgene-website-eu/): Nalgene — of water bottle fame — needed a net-new eCommerce site to expand their product line into the Eurozone. Unfortunately, they acknowledged that their U.S. site (not made by Vital) was not a great foundation to build upon. - [USD Online Degrees | Website](https://vitaldesign.com/project/university-san-diego-website/): University of San Diego Online offers online masters degree programs to adult and non-traditional learners looking to advance their careers. Their existing website wasn’t equipped to keep up with their rapid growth. As a long-time client, they turned to Vital for fresh branding, new functionality, and a new site that would make it easy for them to scale and launch new programs. - [UConn Foundation | Website](https://vitaldesign.com/project/uconn-foundation/): The UConn Foundation acts as the University of Connecticut’s primary source of fundraising by providing programming and services for alumni and supporters. The private gifts and financial resources support the university’s mission and enhance teaching, research, and public services. The foundation originally had three separate sites for online giving, alumni resources, and their blog. - [ACI Worldwide | Website](https://vitaldesign.com/project/aci-worldwide-website-new/): Payments software provider ACI Worldwide came to Vital with a recently refreshed brand that needed to be interpreted through its digital presence. In addition, ACI struggled with a frustrating, inefficient backend experience on their existing website. They needed a lean, mean lead-generation machine that would communicate their new brand’s look and feel, built on a CMS that wouldn’t slow them down. - [CIA | Website](https://vitaldesign.com/project/cia-website/): Vital Design partnered with the Culinary Institute of America (CIA) to create a newly branded, easy-to-manage website on WordPress. The new website needed to showcase CIA as the top culinary institute while highlighting the traditional college experience it offers to its students. - [The Mortgage Office | Website](https://vitaldesign.com/project/the-mortage-office-website-branding-project/): The Mortgage Office (TMO) is a leading provider of loan servicing software that empowers lenders, borrowers, and investors. However, their outdated website and branding didn’t reflect their industry leadership or support the dynamic needs of their growing team. The existing site wasn’t just visually dated; it was cumbersome for internal teams to update and challenging for customers to navigate — a double whammy for efficiency.  - [Semester at Sea | Website](https://vitaldesign.com/project/semester-at-sea-website/) - [Blue Herring | Website](https://vitaldesign.com/project/blue-herring-website/) - [VLACS | Website](https://vitaldesign.com/project/vlacs-website/): The Virtual Learning Academy Charter School (VLACS) is a respected provider of customized education at all levels, from kindergarten through adult education. Despite being known as an innovator in virtual learning, they came to Vital with a website that was dated and difficult to navigate. We worked with them to accomplish three main goals: Incorporate fresh branding to showcase VLACS as a leader in the industry, simplify navigation and messaging for prospective students and parents, and provide an easy-to-use platform for existing students — especially on mobile devices. - [American Modular Systems | Website](https://vitaldesign.com/project/american-modular-systems/) - [University of Cincinnati | Website](https://vitaldesign.com/project/university-of-cincinnati-online/): The University of Cincinnati Online came to us with the goal of improving the user experience for both prospective students and website administrators. Challenged with consolidating over 300 pages of content across multiple platforms, Vital designed and developed a sleek, organized, intuitive new site, capable of demonstrating the endless benefits of an education from the University of Cincinnati Online. - [Certinia | Website](https://vitaldesign.com/project/certinia-website-ux/): Software platform Certinia connects all digital aspects of services operations, providing end-to-end integration between estimation, accounting, customer relationship management, and more. Having recently completed a rebranding project, Certinia (formerly FinancialForce) needed a new website with an excellent user experience to match their seamless, Services-as-a-Business platform. - [VIP Tires & Service | eCommerce Website](https://vitaldesign.com/project/vip-auto-tires-services/): VIP’s website needed a digital facelift. The ask was simple: Deliver the best tire and service purchasing experience in the industry. We did this by empowering their seasoned marketing team to manage all facets of the site’s content on their own — along with some platform innovations that merge the content management power of WordPress with the juggernaut eCommerce platform Magento. - [GuidePoint | Website](https://vitaldesign.com/project/guidepoint-security/): GuidePoint Security offers a comprehensive range of services to help businesses fend off potential cyber security attacks. Their brand had become outdated and was in need of a refresh. In addition, their website was static, unengaging, and difficult to navigate. They came to Vital for a complete rebrand and update of their website. - [BankProv | Website](https://vitaldesign.com/project/bankprov/): This strong community bank was well known for their small business and personal banking client base. Innovative and solution-minded, they saw an opportunity to grow their financial support through digital banking and global aspirations. They saw a way to better serve their existing personal and business banking relationships by pioneering FinTech solutions and leveraging digital currencies, like Bitcoin. So, they approached us for a redesigned and fully optimized website to properly showcase their expanded service offerings and new brand identity - [SML | Website](https://vitaldesign.com/project/sml-website/) - [Perkins Access](https://vitaldesign.com/project/perkins-access/): Perkins Access is on a mission to build a more accessible digital world, partnering with organizations of all kinds to help them create digital products, services, and experiences — including websites, apps, multimedia, and beyond — that engage and include all people, regardless of their abilities. - [USD PCE | Website](https://vitaldesign.com/project/university-of-san-diego-pce/): University of San Diego’s (USD) division of Professional and Continuing Education (PCE) offers students a variety of certificate programs and courses across business, education, technology, engineering, healthcare and other industries. As a leader in higher and continuing education, USD PCE wasn’t new to Vital — in fact, they’ve been a client for years. But it was time for a new website that would showcase their brand and course offerings while attracting prospective students with a sophisticated, easy-to-use design. - [Duck Creek Technologies](https://vitaldesign.com/project/duck-creek/) - [Ortholite | eCommerce Website](https://vitaldesign.com/project/ortholite-new/): Nike, Adidas, Sketchers, Under Armour, New Balance, the list goes on. Chances are, if you own a pair of shoes from a major name brand, you have a piece of Ortholite cushioning your every step. - [Park Street School | Website](https://vitaldesign.com/project/park-street-school/): Park Street School is a preschool and elementary school nestled in the heart of Boston. Their old website was limiting, hard to navigate, and didn’t properly portray the school’s atmosphere. - [Sig Sauer | eCommerce Website](https://vitaldesign.com/project/sig-sauer-gun-manufacturer-ecommerce-website/): SIG came to us with a number of problems; we needed to bring a series of smaller websites together into a single – industry leading – ecommerce platform. Being a large scale manufacturer AND retailer Enterprise Level Magento was clearly the best way forward. We needed to cater to a wide audience interested in everything from partnerships to monthly giveaways. This meant marketing content paired with products, inventory, dealers, etc. - [Caron Bletzer](https://vitaldesign.com/project/caron-bletzer-website-project/): Vital partnered with Caron Bletzer, an employee benefit plan auditor, to redesign and optimize their website with a focus on best-in-class user experience (UX) practices and strategic search engine optimization (SEO) enhancements. The goal was to better represent the full scope of services offered and extend the brand’s reach beyond the New England region. Alongside the website redesign, we developed a refreshed design system and logo to align with the client’s evolving identity and growth ambitions. - [Vertifi | Website](https://vitaldesign.com/project/vertifi-website-project-2/): EasCorp and Vertifi are two powerhouses in the financial technology (fintech) space, providing strategic, financial, and technological support for credit unions. The sister companies each needed bold, modern websites to capture their unique brand identities and deliver a seamless digital experience for their diverse audiences. - [Maravilla Los Cabos | Website](https://vitaldesign.com/project/maravilla-los-cabos-website/) - [Montage Residences Los Cabos | Website](https://vitaldesign.com/project/montage-residences-los-cabos-website/) - [Tidal New York | eCommerce Website](https://vitaldesign.com/project/tidal-new-york/): Tidal came to us with an idea: customizable flip flops. But custom footwear is nothing new for online stores — the big brands have allowed customers to choose the colors of their shoes for years. However, no one has opened things up to allow user-generated artwork to be printed on the actual shoe. Tidal wanted to change that. Powered by an innovative printing technique offered by another Vital partner — ITNH — Tidal was able to print any image directly on top of their proprietary foam insoles. - [EasCorp & Vertifi | Website](https://vitaldesign.com/project/eascorp-website-project/): EasCorp and Vertifi are two powerhouses in the financial technology (fintech) space, providing strategic, financial, and technological support for credit unions. The sister companies each needed bold, modern websites to capture their unique brand identities and deliver a seamless digital experience for their diverse audiences. - [Rugged Trailers | Website](https://vitaldesign.com/project/rugged-aluminum-trailers-website/): The Vital team worked with Rugged Aluminum Trailers to develop a classy, dynamic website that highlights the client’s expertise in custom trailer solutions. The goal was clear from the outset: create a visually striking site that not only showcases the brand’s premium trailers but also enables customers to seamlessly customize, price, and purchase their own models. Anchored by a custom trailer builder tool, the site provides a comprehensive shopping experience designed to simplify and personalize the customer journey, all while supporting Rugged’s sales and engagement objectives. - [Captivate Bio | Website](https://vitaldesign.com/project/captivate-bio-website/): Captivate Bio supports the ever-changing biotech community with products and services that enable successful scientific research. As such, they needed a website that would provide frictionless eCommerce functionality and the ability to make changes in light of new products and research. - [Solvit | Website](https://vitaldesign.com/project/solvit/): The technology consultants at the company formerly known as Sadhana Consulting are experts in all things Salesforce, Kantata SX, Cloud Coach, and business operations. But their original name didn’t clearly communicate their value to their clients — plus it was difficult to spell, difficult to pronounce, and difficult to remember. They came to Vital for a new name and a complete rebrand, and a scalable new Wordpress website to match! - [UKC Event Entry | Website](https://vitaldesign.com/project/united-kennel-club-event-website/): United Kennel Club — the largest all-breed performance-dog registry in the world — needed a way for exhibitors and clubs to easily register for dog shows and events on their website. - [Channel Partners | Website](https://vitaldesign.com/project/channel-partners-capital-web-design-build/): Channel Partners Capital, a single source provider of equipment finance and working capital solutions, was looking for a new website to clearly define distinct services for its two audiences: lending partners and borrowers. We met this request with a plan for a block editor site build, complete with a comprehensive copywriting plan. - [Indium Corporation | Website](https://vitaldesign.com/project/indium-website-project/): Indium Corporation is a global materials manufacturer serving advanced technology industries, from semiconductors to automotive electronics. When they partnered with Vital, their goal was clear: create a robust, modern website that could serve as both a powerful external presence and a practical internal resource for their global team of product managers. - [R.B. Allen | Website](https://vitaldesign.com/project/rb-allen-website-project/): New England-based RB Allen, a long-standing leader in fire alarm system sales and service, came to Vital with a website that was showing its age. At over 10 years old, it was slow, clunky, and filled with outdated language. They needed a fresh digital presence that reflected who they are today — not who they were a decade ago. - [StarCompliance | Website](https://vitaldesign.com/project/starcompliance-website/): For this project, we were tasked with creating an updated website for technology company StarCompliance, which specializes in compliance software for financial services, human resources, and more. The primary objective was to transition the client’s website from Hubspot to WordPress while retaining all existing content and workflows (of which there were many). We also sought to enhance overall user engagement by adding dynamic elements, providing a much more modern user experience throughout the site. - [Vaco | Website](https://vitaldesign.com/project/vaco-website/) - [FWM | Website](https://vitaldesign.com/project/fwm-docks-website/): New Hampshire-based FWM Docks is a leading manufacturer of custom aluminum docks and a premier Northeast distributor of the all-season plastic EZ Dock system. We had previously worked on an older version of FWM’s site, but as their business and offerings grew, they needed a complete overhaul to keep pace with demand. - [Maine Lobster Outlet | Website](https://vitaldesign.com/project/maine-lobster-outlet/): Vital Design partnered with Maine Lobster Outlet to enhance their website by removing the cumbersome WooCommerce functionality and transitioning to a platform with a more manageable back end. Our goal was to replicate their existing site using the WordPress block editor to ensure a seamless and user-friendly experience for both the client and their customers. - [CellFE | Website](https://vitaldesign.com/project/cell-therapy-website/): CellFE Biotech specializes in cell therapy manufacturing using microfluidic technology (i.e. they make products that help in creating medical treatments from living cells). They serve researchers and developers in the cell therapy sector, focusing on making these therapies more accessible and cost-effective.  - [Texture Plus | Website](https://vitaldesign.com/project/texture-plus-ecommerce-website/): Texture Plus is a North Carolina-based company that specializes in top-quality faux wall panels. A longtime Vital digital marketing client, they needed an updated eCommerce site that could keep pace with their growing business and meet the demand resulting from successful lead generation. - [HKS | Website](https://vitaldesign.com/project/helen-keller-services-website/): When Helen Keller Services approached Vital, their website’s content management system (CMS) was both challenging to manage on the back end and difficult to navigate on the front end. Considering their audience, this was unacceptable — HKS is a nonprofit that provides assistance to individuals who are blind, DeafBlind, have low vision, or combined vision and hearing loss, enabling them to thrive in their communities. For HKS to continue to deliver their essential services, a new digital experience was in order, ASAP.  - [Volante | Website](https://vitaldesign.com/project/volante-technologies/): Volante Technologies, a financial technology (fintech) company with a low-code payments processing platform, had a slick new brand identity and needed its website to match. The previous year, Vital had performed a 1:1 site conversion, moving all existing site content to a WordPress block editor. This time around, we needed to update the site with all new branding — from the navigation menu, to the footer, to the fonts and colors. This update also required us to create new page patterns and apply them to a handful of existing pages.  - [Envo Mask | Website](https://vitaldesign.com/project/envomask-ecommerce-website/) - [Ken Jones | Website](https://vitaldesign.com/project/ken-jones-website/) - [SVI | Website](https://vitaldesign.com/project/stewart-valuation-intelligence/): Tech-enabled real estate valuation company Stewart Valuation Intelligence (SVI) needed help merging two websites into one seamless information hub for their clients. They had recently merged with ProTeck Valuation Services and needed their digital presence to reflect their new iteration.  - [SB Tactical | Website](https://vitaldesign.com/project/sb-tactical-website-design/)