air-up.com

# air up®

> The world's first scent-based hydration system that flavors water through scent alone. We believe in making healthy choices simple and enjoyable by harnessing the power of retronasal olfaction.

## About air up®
**Mission & Vision:**
air up® was founded on the belief that cravings can be a tool for good. Our mission is to make healthy hydration exciting and accessible to everyone by eliminating the need for sugar and artificial additives. We combine neuroscience and design to turn plain water into a flavorful experience.

**Origin:**
Founded by Lena Jüngst and Tim Jäger during their product design studies, air up® was born from the realization that neuroscientific principles could solve the global problem of sugar overconsumption. After prototyping and testing, the company launched in 2019 and quickly revolutionized the beverage industry.

[Learn more about our story](https://shop.air-up.com/about)

## Products

### Water Bottles
We offer a variety of bottles designed for different lifestyles.
*   **Click:** With one-click opening and a sleek design, it’s perfect for school, sports, or travel.
*   **Twist Pro (Tritan):** Leak-proof and perfect for still or sparkling water, it features a quick twist cap and a wide range of colors to match your unique vibe.
*   **Twist Pro (Steel):** With durable stainless steel, a refined matte finish, and double-wall insulation, it keeps your scent-flavored still or sparkling water cold for 24 hours.
*   **Tumbler:** It fits in your cupholder, seals tight and doesn’t ever leak. Its tough steel body and insulation keeps water cold for 24 hours straight. 
*   **Twist:** The air up® Twist bottle was the first-ever bottle that enhances the drinking experience with flavor through scent!
*   **Straw:** air up® Straw is compatible with a variety of glasses and bottles.

[Shop all bottles](https://shop.air-up.com/bottles) | [Compare bottles](https://shop.air-up.com/bottle-comparison)

### Flavor Pods
Our pods are the heart of the air up® system. They contain natural aromas that flavor at least 5 liters of water each.
**Categories:**
*   **Fruits:** (e.g., Watermelon, Peach, Wildberry, Apple)
*   **Soft Drinks:** (e.g., Kola, Ice Tea Peach)
*   **Candy:** (e.g., Gummy Bear)
*   **Variety Packs:** Perfect for trying multiple flavors.

[Shop all flavors](https://shop.air-up.com/flavors/category/shop-all)

### Accessories
Customize and care for your air up® bottle.
*   Carrying straps and loops
*   Cleaning brushes
*   Pod cases (for storing active pods)
*   Replacement parts

[Shop accessories](https://shop.air-up.com/accessories)

## The Science: Retronasal Olfaction
**How it works:**
1.  **Scent:** As you drink from the straw, you inhale scented air from the flavor pod.
2.  **Transport:** This scented air travels through the retronasal passage to your olfactory center (nose).
3.  **Perception:** Your brain perceives this scent as taste.

This biological phenomenon creates the sensation of flavored drink while you are actually consuming 100% pure water. No sugar, no calories, no additives.

[Read more about the science](https://shop.air-up.com/how-air-up-works)

## Support & FAQ
Need help? Our support center covers:
*   **Usage:** How to activate pods and clean your bottle.
*   **Troubleshooting:** What to do if you can't taste the flavor.
*   **Orders:** Shipping, returns, and exchanges.
*   **Sustainability:** How to recycle your pods.

[Visit the Help Center](https://shop.air-up.com/support)