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# AMA New York

Thrive a the center of the world's most influential business city.

## Sitemaps

- [XML Sitemap](https://www.amanewyork.org/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Has Marketing Automation Killed Marketing?](https://www.amanewyork.org/has-marketing-automation-killed-marketing/) - By Peter Weingard Mediocrity at Scale: Martech’s Midlife Crisis Marketing has never been more technologically advanced. With over 14,000 martech solutions available as of 2024, we have an unprecedented array of tools at our disposal. Marketing automation, personalization, and data-driven insights promise boundless opportunities. Yet, for all this innovation, many of us in the marketing
- [Insights From AMA New York's Speaker Event: Unlocking the Secrets of Content Marketing Hacks](https://www.amanewyork.org/insights-from-ama-new-yorks-speaker-event-unlocking-the-secrets-of-content-marketing-hacks/) - In a digital landscape filled with noise, how can brands ensure their content truly resonates? As part of NYU’s SPS Future Forward Speaker Series, last Wednesday Paul Kaplan and JP Lespinasse shared essential strategies for creating impactful content that drives measurable results. Meet the Experts JP Lespinasse is the Head of Content Marketing at Lightcast,
- [Insights from Sports: Your Next Marketing Frontier](https://www.amanewyork.org/insights-from-sports-your-next-marketing-frontier/) - Jason Notte, Sports Marketing reporter at ADWEEK, recently sat down with sports marketing leaders Ian Trombetta (SVP Marketing, NFL), Shana R. Stephenson (Chief Brand Officer, NY Liberty), and Shruti Tiwari (MD & Head of Content & Media, Ogilvy North America) to discuss the future of fan engagement and the role of sports in building community
- [Marketing the Mets](https://www.amanewyork.org/marketing-the-mets/) - Peter Weingard Last week, I sat down with Andy Goldberg, EVP and CMO of the New York Mets, to explore the nature of marketing in sports. With over 25 years of experience driving global success for some of the world’s leading brands like American Express, GE, Brand Jordan and Levi’s, Goldberg, offered fascinating insights into
- [At the Tipping Point: What CXO Leaders Expect from Marketers](https://www.amanewyork.org/at-the-tipping-point-what-cxo-leaders-expect-from-marketers/) - Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ......
- [Download Report: The Future of Marketing--The New B2B](https://www.amanewyork.org/download-report-the-future-of-marketing-the-new-b2b/) - The B2B market nowadays is dynamic, with much change in who’s involved, how to reach them, and their responses to concerns outside....
- [Download Report: The Future of Marketing Purpose](https://www.amanewyork.org/download-report-the-future-of-marketing-purpose/) - In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their plans and strategies. To give you that insight, AMA New York surveyed 500+ consumers and 500+ marketers in the United States and China.
- [Download Report: The Future of Marketing--Techlash](https://www.amanewyork.org/techlash/) - The B2B market nowadays is dynamic, with much change in who’s involved, how to reach them, and their responses to concerns outside the marketplace.
- [Download Report: The Future of Marketing--US and China](https://www.amanewyork.org/download-report-the-future-of-marketing-us-and-china/) - In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their plans and strategies. To give you that insight, AMA New York surveyed 500+ consumers and 500+ marketers in the United States and China.
- [Brilliance in Marketing:  Marketing During COVID-19](https://www.amanewyork.org/brilliance-in-marketing-marketing-during-covid-19/) - Marketing during COVID-19 and the resulting economic disruption has marketers especially.......
- [Marketing’s Role in Creating an Equitable Future](https://www.amanewyork.org/marketings-role-in-creating-an-equitable-future/) - Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ......
- [Brilliance in Marketing:  Using LinkedIn to Build Your Personal Brand](https://www.amanewyork.org/brilliance-in-marketing-using-linkedin/) - Using LinkedIn can boost your career, enhance your influence, and grow your business. We spoke to Josh Steimle, author of 60 Days .....
- [Young Women at Work](https://www.amanewyork.org/young-women-at-work/) - 2020 has changed the marketing environment and increased conversations about diversity and inclusion within the field, forcing marketers to implement new tactics to create a new type of workspace. When we are talking about young women in a professional environment, we understand that some can feel isolated at times. The lack of support, recourse, and tools create an extra step on the hard road to success.
- [Young Women @ Work: Succeeding in the Moment](https://www.amanewyork.org/young-women-work-succeeding-in-the-moment/) - Succeeding in the Moment: Navigating Stressful Conversations and Toxic Behaviors in the Workplace
- [Writing a Guest Post – How to Use Guest Blogging to Build your Brand](https://www.amanewyork.org/guest-post/) - Writing a guest post is a reputation-building tactic. Here are the four steps with tips to help you along the way to successful guest blogging.
- [Working Remotely--Connected and Secure in the “New Normal”](https://www.amanewyork.org/working-remotely-connected-and-secure-in-the-new-normal/) - Working remotely has been a growing trend that is quickly accelerating. Companies must address two challenges: 1) Connectivity and 2) Security
- [Women Leading The Way: An Interview With Marilyn Markham Of American Express Global Business Travel](https://www.amanewyork.org/women-leading-the-way-an-interview-with-marilyn-markham-of-american-express-global-business-travel/) - Marilyn Markham is a tour de force. Her title of “Head of Salesforce Center of Excellence” at American Express Global Business Travel (GBT) can’t contain her.
- [WOMEN LEADING THE WAY: AN INTERVIEW WITH AMY PROTEXTER](https://www.amanewyork.org/amy-protexter/) - "Women Leading the Way Series” is part of the AMA New York’s initiative to support women in marketing. Sponsored in part by Cisco, this series profiles women who are changing the game of marketing in the workplace.
- [Women in Marketing: 4 Takeaways from a Global Chief Marketing Executive](https://www.amanewyork.org/women-in-marketing-4-takeaways-from-a-global-chief-marketing-executive/) - On Thursday, September 17th, AMA New York kicked off its fifth conversation in the Women in Marketing series with Mani Dasgupta, Chief Marketing Officer of Global Business Services at IBM. Mani spoke to Young Mi Park of AMA New York about her background and career trajectory from computer engineering to marketing.
- [What Marketers Are Worthy of Recognition? Nominations for the Marketing Hall of Fame® 2022 Inductees Now Open](https://www.amanewyork.org/marketing-hall-of-fame-nominations-2022/) - The American Marketing Association New York is thrilled to announce the opening of nominations for the 2022 Marketing......
- [What Kind of Flower Brand Stops Selling Red Roses on Valentines Day?](https://www.amanewyork.org/what-kind-of-flower-brand-stops-selling-red-roses-on-valentines-day/) - Bloom & Wild did just that. Why? Because people didn’t want them. Attest’s consumer profiling found that red roses were.....
- [What Domino's® Can Teach Big Pharma About Corporate Reputation](https://www.amanewyork.org/corporate-reputation/) - People have high opinions of companies that give back, and that benefits their corporate reputation. For those that don’t give back, it’s time to start.
- [What Are Your Most Annoying COVID-19 Marketing Pet Peeves? Share 'em Here:](https://www.amanewyork.org/covid-19-marketing-pet-peeves/) - Are you sick of "we're all in this together" and "unprecedented times" messaging? What other COVID-19 marketing pet peeves are annoying you? Share here...
- [What Are Effective Hospital Marketing Strategies In 2023?](https://www.amanewyork.org/what-are-effective-hospital-marketing-strategies-in-2023/) - Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ......
- [Want to export to China? Focus on the Z-lennials for B2C marketing](https://www.amanewyork.org/member-contributions-china-b2c/) - China B2C markets are dominated Generation Z--born 1997-2002. By 2020, they will be as many as 40% of Chinese consumers.--guest blogger Antonio Acunza
- [Your Personal Brand Needs A Hand](https://www.amanewyork.org/your-personal-brand-needs-a-hand/) - Chances are, one of the many pivots you’ve had to make this year is updating your personal brand. The pandemic has force....
- [Women Leading By Example: 3 Strategies to Build Acumen As A Marketing Leader](https://www.amanewyork.org/women-leading-by-example-3-strategies-to-build-acumen-as-a-marketing-leader/) - AMA New York’s “Take Your Seat at the Table” virtual series has consisted of prominent marketing leaders in....
- [Using Streaming Content in a Comprehensive Ad Campaign](https://www.amanewyork.org/using-streaming-content-in-a-comprehensive-ad-campaign/) - Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise......
- [TRUMP – A LOUSY BUSINESSMAN BUT THE BEST BRAND MARKETER IN THE US?](https://www.amanewyork.org/trump-a-lousy-businessman-but-the-best-brand-marketer-in-the-us/) - By Joanna Seddon AMA New York Past President and Member of the Board of Directors I urge any marketer who needs to make a case for the power and value of brands to read a recent New York Times article, ‘How reality TV fame handed Donald Trump a $427M lifeline.’ It provides a compelling argument for what can
- [The Power of Voice](https://www.amanewyork.org/ama-new-york-power-of-voice/) - Using the power of our collective voices, we can outline the role marketers can play in standing for and delivering on the ideals, values, and principles that promote equality, respect, and unity.
- [The Strategic Importance of Market Intelligence](https://www.amanewyork.org/member-contributions-market-intelligence/) - Collecting market intelligence when you expand internationally is a strategic imperative. Understanding the where, why, when and how of stepping into a foreign market will help you optimize company resources, align functions, and design the most effective market-focused strategy to meet business goals.
- [The Halo Effect: TV as a Growth Engine](https://www.amanewyork.org/the-halo-effect-tv-as-a-growth-engine/) - This report, a partnership between Effectv and VAB, explores the halo effect that TV investment can create for overall business.....
- [The Gobbler: Avoid Marketing to the Wrong Audience](https://www.amanewyork.org/the-gobbler-avoid-marketing-to-the-wrong-audience/) - Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
- [The Future of the CMO: Beyond Changing Roles with Joanna Seddon, CEO of Presciant](https://www.amanewyork.org/the-future-of-the-cmo-beyond-changing-roles-with-joanna-seddon-ceo-of-presciant/) - The signs are obvious. First, big brands began to eliminate the CMO position. It happened at companies ranging from J&J, Coca-Cola and Taco Bell to Uber and Lyft. Others, like PayPal and Unilever, flip-flopped by removing the CMO title, only to reinstate it.
- [The Evolution of Media Measurement](https://www.amanewyork.org/the-evolution-of-media-measurement/) - Across the media industry, there is a strong appetite to evolve from age and gender to audience-based measurement.
- [Survey: Marketers Focus on Mobile, Consumer-Generated Content](https://www.amanewyork.org/survey-consumer-generated-content/) - AMA New York, BrandSpark and Dapresy have released the results of the first annual American Marketers Survey. View the results.
- [Seven Books Every Marketer Needs to Read](https://www.amanewyork.org/seven-books-every-marketer-needs-to-read/) - Celebrate National Read-a-Book Day on September 6, 2021, with book recommendations from New York City’s leading ma....
- [Reaching the Growing LGBTQ Population with Thoughtful Advertising](https://www.amanewyork.org/reaching-the-growing-lgbtq-population-with-thoughtful-advertising/) - Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise......
- [Rebranding Global Warming and Climate Change? The Limits of Brand to Persuade](https://www.amanewyork.org/rebranding-climate-change/) - Will rebranding "climate change" finally persuade people to take action? Certainly not! In fact, it would be counterproductive.
- [OWNING YOUR POWER: TRANSFORMATIONAL LEADERSHIP AND PERSONAL BRAND STRATEGIES FOR WOMEN MARKETING PROFESSIONALS](https://www.amanewyork.org/auto-draftowning-your-power-transformational-leadership-and-personal-brand-strategies-for-women-marketing-professionals/) - Building a professional competitive advantage for your marketing career is imperative for longevity in the industry. Whether you're a mid-level marketer or in the early stages of your career, establishing a strong personal brand places you apart from your peers and sets you up for long term success.
- [Out-of-the-Box Marketing: Unboxing Videos](https://www.amanewyork.org/unboxing-videos/) - Unboxing videos are an influencer marketing phenomenon that is attracting huge audiences and that is moving products off the shelf.
- [Out With the Old, In With Inclusive Marketing: Insights for Authentic Representation of Your Company and Brand](https://www.amanewyork.org/out-with-the-old-in-with-inclusive-marketing-insights-for-authentic-representation-of-your-company-and-brand/) - Gone are the days of communities being satisfied with token gestures of diversity. Today’s savvy consumers seek brands that convey the company's genuine voice, inclusive of representational stories. This means Chief Marketing Officers, Brand Strategists, and the like, need to identify concrete ways to create diverse storytelling reflective of their consumer base.
- [Online Review Sites: Critical to Your Brand, Reputation and Business](https://www.amanewyork.org/online-review-sites/) - Online review sites are a critical part of brand management. Brand ratings and reviews drive traffic to your site or drive customers away.
- [Nike Brand Wins the Football Season -- With or without Kaepernick](https://www.amanewyork.org/nike-brand-kaepernick/) - Here is a content marketing model that helps you break through and have impact—especially for companies with low budgets and scarce time and manpower.
- [Nike Brand Problem? Colin Kaepernick, Betsy Ross Flag, China, and #MeToo Revisited](https://www.amanewyork.org/nike-brand-problem/) - The Nike brand problem question has been driven by controversy this year--but is there a problem with Colin Kaepernick, Betsy Ross flag, China & #MeToo?
- [Modern PR: 7 Tips for Pitching Your Story](https://www.amanewyork.org/modern-pr/) - By Lisa Merriam Member, Board of Directors Modern PR blends old-fashioned media outreach, search engine optimization, use of social media and influencer marketing. Getting all the pieces to work together creates a sum-greater-than-its-parts dynamic that can boost your marketing. With so much attention to SEO and other digital aspects of PR, media outreach gets short
- [Measuring Content Shock--Content Clutter Fatigue by the Numbers](https://www.amanewyork.org/content-schock/) - Content shock—we are bombarded by an astounding amount of content every day. Up against these statistics, can your content marketing still succeed?
- [Marketing Week: Equipping You for the Business Challenges of Today](https://www.amanewyork.org/marketing-week/) - AMA Marketing Week #AMAMW celebrates curiosity. It is a week of programming and content designed to equip you for business challenges facing brands and companies today.
- [Marketing Volunteer: Shine a Spotlight on Your Marketing Talents](https://www.amanewyork.org/marketing-volunteer-spotlight-talent/) - Be a marketing volunteer. Get involved and enjoy tremendous реrsоnаl benefits with the AMA New York chapter. Giving of your time is a perfect way to showcase your marketing talents --talents that are реrfесtlу suited for vоluntееrіsm.
- [Marketing Training: Update Your Skills and Certify Your Expertise](https://www.amanewyork.org/marketing-training/) - Need marketing training to update your skills and professional certifications to document your expertise?. Check out these online learning resources
- [Marketers, Money and the NCAA Student Athlete Compensation Controversy—What Do You Think?](https://www.amanewyork.org/ncaa-student-athlete-compensation/) - The money for NCAA student athlete compensation and paid endorsements comes from marketing brands. How can marketers make it work for everyone?
- [Marketers Confidence Index Up Ten Points](https://www.amanewyork.org/marketers-confidence-index/) - The Marketers Confidence Index shows that marketer optimism is ten points higher now than even six months ago, driven by a booming economy.
- [Marketer’s Toolkit Workshop Robert Rose Asks 5 Disruptive Questions](https://www.amanewyork.org/marketers-toolkit-workshop-robert-rose-asks-5-disruptive-questions/) - Content Marketing expert Robert Rose hosted the epitome of a “power lunch workshop” at AMA New York’s inaugural Marketer’s Toolkit Workshop, “Treating Audiences Like Customers - Investing in Audience Personas."
- [Make a Commitment to Advance Gender Equity Practices](https://www.amanewyork.org/make-a-commitment-to-advance-gender-equity-practices/) - Gender IDEAL is a non-profit organization that provides data-driven performance insights and recommended actions to workplaces seeking to become more gender-equitable.
- [Mergers & Acquisitions are Rising—Branding in M&A Will Be Critical](https://www.amanewyork.org/branding-in-ma/) - Branding in M&A is rising. Brand can be a significant asset in driving transaction values. You need brand strategy....
- [LinkedIn Image Sizes and LinkedIn Text Limits Character Counts](https://www.amanewyork.org/linkedin-image-sizes-text-limits/) - LinkedIn image sizes and text limits change. If you are updating LinkedIn, here are the latest recommended LinkedIn image sizes and text character limits.
- [Let an Applicant Tracking System Be Your Friend](https://www.amanewyork.org/let-an-applicant-tracking-system-be-your-friend/) - At several points over the course of your career, you’ll embark on the competitive mission to get eyeballs on your resume — but before you try wooing a recruiter, there’s another obstacle to contend with: the applicant tracking system (ATS).
- [Join AMA New York and Unlock a Ton of Career and Networking Benefits](https://www.amanewyork.org/join-ama-new-york/) - Join AMA New york and enjoy benefits that can enhance your career and expand your network in the world's most dynamic business city.
- [J. Walter Thompson & Co. and the 1964 Advertising Age Commemorative Issue](https://www.amanewyork.org/end-jwt-co/) - J. Walter Thompson Co. ended in 2019. 1964 Advertising Age charted its history that seemed to "peculiarly to match the whole history of modern advertising."
- [Influencer Marketing: An Insider Look with Aliza Freud, Founder & CEO of SheSpeaks](https://www.amanewyork.org/influencer-marketing-aliza-freud/) - Interviewi with Aliza Freud, Founder & CEO of SheSpeaks, an influencer marketing agency connecting brands with female consumers.
- [I Love New York: Famous Ad Jingles and Jingle Makers from New York](https://www.amanewyork.org/famous-ad-jingles-new-york/) - Ad jingles and New York just go together. Some of the most famous ad jingles (and jingle writers) have a New York connection.
- [Influencer Marketing: Develop a Strategic Approach for your Brand](https://www.amanewyork.org/influencer-marketing-develop-a-strategic-approach-for-your-brand/) - More and more companies today incorporate influencer marketing into their marketing efforts. According to Influencer ....
- [Influencer Marketing: 1 Step from Awareness to Purchase](https://www.amanewyork.org/influencer-marketing-1-step-from-awareness-to-purchase/) - Why has influencer marketing spend in the U.S., projected to reach $10 billion in 2020, increased a staggering 50% each....
- [How to Stay Current through Marketing Change in 2020](https://www.amanewyork.org/marketing-change/) - It isn’t easy to stay current through marketing change. Here are ideas for sorting through the clutter and keeping up with marketing innovations.
- [How to make your Content Marketing Strategy more audience-focused](https://www.amanewyork.org/how-to-make-your-content-marketing-strategy-more-audience-focused/) - Content marketing is an effective way to reach customers and prospective customers — especially during COVID-19 when other advertising streams aren’t available. But it’s in need of a reboot, according to Robert Rose, founder and chief strategy officer, Content Advisory.
- [How to Build a Resilient Marketing Strategy with Scenario Planning](https://www.amanewyork.org/how-to-build-a-resilient-marketing-strategy-with-scenario-planning/) - Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ....
- [How to Build a Personal Brand That Accelerates Your Career Growth](https://www.amanewyork.org/how-to-build-a-personal-brand-that-accelerates-your-career-growth/) - Personal Brand. So many of us know the phrase and understand the definition, yet still struggle to apply it toward successful career growth. In today’s highly competitive world, it can be challenging to stand out and be seen.
- [How To Activate Your Digital Marketing Strategies While Facing Consistent Challenges: Google and Emblem Health](https://www.amanewyork.org/activate-digital-marketing-strategies/) - How does brand experience shape the stories that people share about brands? Highlights from Jack Morton's sold-out "Storymaking and Brand Experience" event on 5 key principals you need to know.
- [How Telehealth Advertisers Can Stand Out](https://www.amanewyork.org/how-telehealth-advertisers-can-stand-out/) - This report, a partnership between Effectv and VAB, explores the halo effect that TV investment can create for overall business.....
- [How Insights Departments Are Solving Problems By Taking Research In-House](https://www.amanewyork.org/how-insights-departments-are-solving-problems-by-taking-research-in-house/) - Moving away from agencies and taking a more hands-on approach to research can feel difficult, but for those brands that do, the rewards can be huge. In this guide, we look at how brands including Organic Valley, World Remit, and PensionBee have powered up their insights departments by working with Attest.
- [How Do You Curtail Discrimination in Business?](https://www.amanewyork.org/how-do-you-curtail-discrimination-in-business/) - Launched in May 2018, Minority Report Podcast highlights people of color, women, and LGBTQ+ leaders within business,.....
- [How Did Colorism Impact This Marketer’s Journey?](https://www.amanewyork.org/how-did-colorism-impact-this-marketers-journey/) - Launched in May 2018, Minority Report Podcast highlights people of color, women, and LGBTQ+ leaders within business,....
- [How COVID-19 Changed Media and Entertainment](https://www.amanewyork.org/how-covid-19-changed-media-and-entertainment/) - How many network, cable, broadcast, and streaming shows did your family and friends recommend to you last year? Seeking escape in 2020, many people understandably turned to the power of media and entertainment.
- [How Brilliant Marketers Navigate Change: A New Video Series From AMA New York](https://www.amanewyork.org/how-brilliant-marketers-navigate-change-a-new-video-series-from-ama-new-york/) - What happens when 43% of your leads come from face-to-face meetings, and a pandemic hits? What about....
- [Choosing and Using Marketing Technology to Activate Your Digital Strategy](https://www.amanewyork.org/marketing-technology/) - Choosing and using the right marketing technology to activate your digital strategy is the key to delivering remarkable customer experiences that delight prospects and customers - and keep them coming back for more.
- [Changing the World: Diversity and Inclusion Marketing](https://www.amanewyork.org/changing-the-world-diversity-and-inclusion-marketing/) - Diversity, equity, and Inclusion stand as the pillars to any developmental community in changing the world. In times of social strife due to emerging technologies and skills gaps in the workforce, marketing will be an essential north star for changing the world. Questions will arise from this generation of marketers:
- [Brand Yourself on LinkedIn: How to Stand out from the Crowd](https://www.amanewyork.org/brand-yourself/) - LinkedIn is a powerful platform to brand yourself. Maybe you’re already active on LinkedIn, along with 500 million other smart users worldwide - but do you know how to stand out in this growing crowd?
- [Brand Governance: Brand Cops Becoming Brand Coaches](https://www.amanewyork.org/brand-governance/) - Brand governance used to be all command and control. No more. Brands are out of control. Here is a new approach for managing brand with empowered consumers.
- [Becoming More Customer-Centric in 2020](https://www.amanewyork.org/customer-centric-2020/) - If your company seeks to be more customer-centric in 2020, here’s an event preview for From Insights to Action: Creating True Customer-Centricity
- [Back-to-School Marketing the "Other Black Friday"](https://www.amanewyork.org/back-to-school-marketing/) - Back-to-school marketing is changing fast, with Amazon's Prime Day pushing the evolution of B2S retailing across channels
- [Back-to-School Marketing Has Long-Term Impact](https://www.amanewyork.org/marketing-back-to-school/) - Back-to-school shopping season is a critical time for many brands and retailers. The second largest shopping event of the year has long-term impact...
- [At The Intersection of MarTech Present and Future](https://www.amanewyork.org/at-the-intersection-of-martech-present-and-future/) - In revealing the 2020 version of his highly anticipated Marketing Technology Landscape Supergraphic this past April, Scott Brinker discussed the challenge of its actual design given yet another year of spectacular "new venture creation." Finding it impossible and ultimately counterproductive to crowbar what is now 8,000 MarTech solutions into category boxes of the right angle variety, his design collaborators at Blue Green instead allowed the defined clusters of category logos to determine visual boundary shape.
- [AMA New York Largest Chapter in the Nation](https://www.amanewyork.org/largest-chapter/) - The NYC is the largest chapter of the American Marketing Association with a strong focus on member value, collegiate relations, and volunteerism.
- [Agency Disruption: How Will Yours Grow and Profit?](https://www.amanewyork.org/agency-disruption/) - In an age of agency disruption, agencies are “under attack from all sides.” How will your agency grow and prosper in today’s tumultuous environment? Check out our 'Upgrade' Your Agency's Clients workshop.
- [A Career in Nonprofit Marketing: Following Your Purpose](https://www.amanewyork.org/a-career-in-nonprofit-marketing-following-your-purpose/) - No one can truly guess their career path from the starting line, especially when that path includes transitioning from for profit to new opportunities in nonprofit marketing. On Thursday, Aug. 20, Lynn Godfrey, Executive VP and Chief Marketing Officer of the Leukemia & Lymphoma Society, spoke to Young Mi Park of AMA New York about her background and experience as a nonprofit marketing leader.
- [5 Holiday Advertising Questions For Best Return on Advertising Spend](https://www.amanewyork.org/5-holiday-advertising-questions-for-best-return-on-advertising-spend/) - Consumers are likely to spend generously this holiday season despite Covid disruption, and so it’s time for marketers to capitalize on the 2020 holiday advertising season. 2020 will be hailed as the year of acceleration, especially with how social media influences how we spend our advertising dollars.
- [10 Ways to Get Others to Write What You Need as a Marketer](https://www.amanewyork.org/10-ways-to-get-others-to-write-what-you-need-as-a-marketer/) - Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
- [Gay Pride Month Marketing after the Bud Light LGBTQ Controversy](https://www.amanewyork.org/gay-pride-month-marketing-after-the-bud-light-lgbtqcontroversy/) - Bud Light is enduring backlash against their LGBTQ marketing. What should they have done? What should they do now?....
- [Getting the Most from Membership -- Webinar Recording](https://www.amanewyork.org/most-from-membership/) - Here are some tips for getting the most out of you membership in the AMA New York chapter and in the national organization. Watch the webinar...
- [Global Marketing Executive Shares Strategies on Navigating This ‘Transition Year’](https://www.amanewyork.org/global-marketing-executive-shares-strategies-on-navigating-this-transition-year/) - Margaret Molloy has completed various “tours of duty” to become the marketing executive she is today. That started with her childhood spent growing up on a dairy farm in Ireland and then included more formal training in diverse areas from government to tech to product marketing.
- [Forget what you thought you knew about networking: 3 networking tips from expert Dave Kerpen](https://www.amanewyork.org/networking-tips/) - Networking tips were in store at the latest AMA New York event. At networking events, a few changes in your approach can foster better connections.
- [Five Ways an Advanced Online Degree Can Boost Your Career](https://www.amanewyork.org/five-ways-an-advanced-online-degree-can-boost-your-career/) - A master’s degree earned online can set you apart in the increasingly competitive marketing industry — from the comfort of your own home. You can expand your skillset, increase your income potential and prepare yourself for leadership success, all without relocating or disrupting your career.
- [Finding Lost Marketing Leads: How to Find and Convert Missing Leads](https://www.amanewyork.org/lost-marketing-leads/) - Lost marketing leads are expensive--and damage your reputation. Here are tips for making sure you follow up on every lead.
- [Email Marketing Effectiveness Statistics to Improve Your Digital Marketing Strategy](https://www.amanewyork.org/email-marketing-effectiveness/) - Email marketing effectiveness tops all other digital marketing techniques by a factor of four to one. Here are statistics and practical insights you can use.
- [Effective Marketing Personalization to Drive Profit, Share and Loyalty](https://www.amanewyork.org/marketing-personalization/) - Effective marketing personalization—one-to-one marketing that uses data to deliver targeted brand messages that are customized to an individual—is growing. Here are keys to doing it right.
- [Customer Experience: Keys to CX Success](https://www.amanewyork.org/customer-experience/) - Customer experience—CX—is how marketing department can infuse a branded customer experience through every customer touchpoint.
- [Content Marketing Model—Design for Effective Results](https://www.amanewyork.org/content-marketing-model/) - Here is a content marketing model that helps you break through and have impact—especially for companies with low budgets and scarce time and manpower.
- [Building Your Marketing Toolkit: Key Virtual and Augmented Reality Insights for Compelling User Experiences](https://www.amanewyork.org/building-your-marketing-toolkit-key-virtual-and-augmented-reality-insights-for-compelling-user-experiences/) - Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
- [Brilliance in Marketing:  Marketing Accountability Standards Board](https://www.amanewyork.org/brilliance-in-marketing-masb-joanna-seddon/) - The Marketing Accountability Standards Board is where marketing activities meet financial return....
- [Can Naïveté Be a Leadership Strength?](https://www.amanewyork.org/can-naivete-be-a-leadership-strength/) - Picture the stereotypical successful business leader: What are the consistent traits she exhibits? By and large, she seems...
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- [5 Tips for Growth from AMA New York’s Virtual Networking Event](https://www.amanewyork.org/5-tips-for-growth-from-ama-new-yorks-virtual-networking-event/) - During these challenges times, when social distancing continues to be the norm, virtual networking can provide invaluable....
- [5 Strategies To Help Marketers Navigate Stress, Difficult Discussions, And Workplace Conflict](https://www.amanewyork.org/5-strategies-to-help-marketers-navigate-stress-difficult-discussions-and-workplace-conflict/) - According to the report “Workplace Conflict and How Businesses Can Harness It to Thrive,” 85 percent of employees deal with conflict on some level. Friction can take many forms, such as discriminatory practices in the workplace, interoffice politics, or challenges working within a team dynamic.
- [4 Reasons to Hire an Ecommerce Agency for Your Online Business (+ Top Recommendations)](https://www.amanewyork.org/4-reasons-to-hire-an-ecommerce-agency-for-your-online-business-top-recommendations/) - Using an agency to develop a marketing strategy for your eCommerce business can give you a place ahead....
- [3 Hype Marketing Strategies to Succeed in an Economic Crisis](https://www.amanewyork.org/3-hype-marketing-strategies-to-succeed-in-an-economic-crisis/) - Do you ever notice upon Apple Inc.'s announcing their latest product, lines around the block are filled with eager patrons....
- [2016 Marketing Hall of Fame Inductees Announced](https://www.amanewyork.org/2016-marketing-hall-fame-inductees/) - R/GA CEO Bob Greenberg, Marketing Guru Al Ries, and Former American Express CMO John Hayes have been selected as AMA’s 2016 Marketing Hall of Fame® Inductees. The Induction ceremony will take place April 28, 2016 at PwC headquarters in NY. The American Marketing Association New York today announced three leaders responsible for outstanding contributions
- [10 Unconventional Social Media Ideas](https://www.amanewyork.org/10-unconventional-social-media-ideas/) - Just say no to boring posts on your social media channels. Susan Varty has some unconventional social media tips for marketers.
- [10 Rewrites for Your Calls to Action](https://www.amanewyork.org/10-rewrites-for-your-calls-to-action/) - Sometimes it’s not enough to inform. As marketers, we succeed when we persuade others to click, call or buy. To do this,...
- [How To Build A Successful Holiday Social Advertising Strategy](https://www.amanewyork.org/how-to-build-a-successful-holiday-social-advertising-strategy/) - I recently interviewed content marketing expert, speaker and New York Times best-selling author, ...
- [Women Leading the Way](https://www.amanewyork.org/women-leading-the-way/) - This exciting editorial series showcases leaders from a diverse set of industries, companies and career stages who are marke....
- [Group membership increases corporate competencies while saving you money](https://www.amanewyork.org/group-membership/) - Multiple memberships managed by a single payer. Multi-purchase student membership available.
- [Are Our Practices Creating an Exclusion Pipeline?](https://www.amanewyork.org/25cmos/) - What is marketing’s role in pushing diversity, equity, and inclusion (DEI) forward?
- [Boycotting Brands: Brands Symbolize More than Features and Benefits](https://www.amanewyork.org/boycotting-brands/) - Boycotting brands for political reasons is becoming more and more common. Does it work? Not for In-and-Out Burger.
- [Brilliance In Marketing: Futureproof brands with the right mindset with Minter Dial](https://www.amanewyork.org/futureproof-brands/) - More than change—DISRUPTION—is impacting every field of human endeavor. We caught up with Minter Dial, author of Futureproof: How To Get Your Business Ready For The Next Disruption, for a quick talk about turning disruption to advantage.
- [The 2018 Marketing Volunteer of the Year Award Goes To…Skyla Li](https://www.amanewyork.org/skyla-li-marketing-volunteer-of-the-year-award/) - AMA New York is proud to announce Skyla Li as the 2018 Marketing Volunteer of the Year for her contributions to the Marke...
- [Executive Circle Celebrates First "Supper Club" and the Year of the Dog](https://www.amanewyork.org/executive-circle-celebrates-first-supper-club-and-the-year-of-the-dog/) - The Executive Circle gathered for fun and networking at the inaugural “Supper Club” meeting at the Golden Unicorn restaurant on East Broadway in Chinatown. The enjoyable supper was on March 28th, at 6:30 with many EC members in attendance. The group also celebrated 2018 as "The Year of the Dog" on the Lunar Calendar. Cost
- [Neuroscience and Marketing: Better Communication Through Neuroscience](https://www.amanewyork.org/neuroscience-and-marketing/) - October 16, 2017 Neuroscience and marketing--that is what attracted a near-capacity audience at the AMA Executive Circle October 2017 meeting hosted by New York Blood Center for an exciting and enlightening presentation “Better Communication Through Neuroscience.” Tony Dottino, an expert on the neuroscience of leadership, shared concepts and interactive exercises to teach us how to
- [Brilliance In Marketing: Zicam Media Buying Innovation](https://www.amanewyork.org/zicam-media-buying/) - We visited Matrixx Initiatives to interview CEO M'Lou Walker on the innovative approach to media buying of television time--highly targeted, extremely flexible and exactly measurable.
- [Reflections on the Future of Marketing from the 2017 Marketing Hall of Fame Inductees](https://www.amanewyork.org/future-of-marketing-2017/) - Embracing the future of marketing, the American Marketing Association New York inducted four outstanding marketers into......
- [New York Chapter of American Marketing Association Changes Name, Launches New Website](https://www.amanewyork.org/ama-ny-changes-name-new-website/) - The New York American Marketing Association (NYAMA) is changing its name to American Marketing Association New York,......
- [Highlights from The 2016 Marketing Hall of Fame Induction Ceremony](https://www.amanewyork.org/2016-marketing-hall-of-fame-highlights/) - The 2016 Marketing Hall of Fame Induction Ceremony was held on April 28, 2016 at PwC headquarters in New York. Following cocktails and hors d'oeuvres.....
- [The Future of Marketing – Insights from Facebook’s CMO Gary Briggs](https://www.amanewyork.org/facebook-cmo-gary-briggs/) - Gary Briggs, CMO of Facebook, shares insights on future marketing trends and past events that were tipping points in his career.
- [Cola Wars--Whose Side Are You On? Who Is Winning?](https://www.amanewyork.org/cola-wars/) - Who is winning the Cola Wars? Two Columbia Business School experts analyze 50 years of Coke and Pepsi ad campaigns for Vanity Fair Magazine.
- [Brilliance In Marketing: Brand Trust -- Kylie Wright-Ford of the Reputation Institute on How to Earn It](https://www.amanewyork.org/brand-trust/) - Americans don't trust brands like they used to. Various tracking studies show a decades-long decline in what Forbes magazine calls a “consumer trust crisis.” The American Marketing Association New York caught up with Kylie Wright-Ford, the new CEO of the Reputation Institute to ask her what companies can do to earn and keep brand trust.
- [Brilliance In Marketing: March Madness in August At NCAA Headquarters](https://www.amanewyork.org/march-madness/) - March Madness preparations are already well underway for the NCAA Division I Mens Basketball Tournament coming to the new 70,000 seat US Bank Stadium in Minneapolis. The tournament generates the majority of the National Collegiate Athletic Association's $1.1 billion in revenue
- [Brilliance In Marketing: Sports Marketing and the New York Mets](https://www.amanewyork.org/brilliance-in-marketing-sports-marketing/) - Interested in sports marketing? Join the American Marketing Association New York and talk to one of the city’s leading professionals in the field of marketing a major sports franchise. We talked to Mark Fine, Executive Director of Marketing for the team, with a preview of his talk on how the franchise goes to market.
- [Brilliance In Marketing: Changing Trends in Snack Brands](https://www.amanewyork.org/brilliance-in-marketing-snack-brands/) - With snack habits changing and snack marketers are changing, too. In light of Hershey's launch of Hershey's Gold, Mars buying into KIND Bars, and Nestle getting out of the candy business, we went out to talk to people about how they snack.
- [Volunteer of the Quarter: Esther Elkouss](https://www.amanewyork.org/esther-elkouss/) - Meet our volunteer of the quarter: Esther Elkouss 00:00 I decided to become a volunteer at the AMA because it's the largest marketing professional association and I thought it could be a great opportunity to network with marketers and 00:10 grow my professional network. Also it was a great opportunity to showcase my capabilities to
- [Brilliance In Marketing: MoMA Showcases Iconic Fashion Brands in "Items: Is Fashion Modern?"](https://www.amanewyork.org/moma-iconic-fashion-brands/) - Iconic fashion brands appear in nearly every exhibit at the new MoMA exhibition Items: Is Fashion Modern? The American Marketing Association visited the Museum of Modern Art's newest exhibition to see what brands DO belong in a museum...
- [Brilliance In Marketing: Marketing Broadway Hits--Hamilton, Cats, Kinky Boots, The Great Comet and More](https://www.amanewyork.org/marketing-hit-broadway-shows/) - Most people associate marketing with Madison Avenue but that's under the bright lights of Broadway that the American Marketing Association of New York found brilliance in entertainment marketing. We interviewed Jimmy McNicholas, an expert at marketing live theater. As the Senior Creative Director at SpotCo, he and his team are behind some of Broadway's biggest brands, from Cats to Hamilton to Kinky Boots and The Great Comet.
- [Turn These Five Insights Into Action To Achieve True Customer-Centricity](https://www.amanewyork.org/customer-centricity/) - Creating a customer-centric culture across your entire organization is a 2020 imperative. Here are 5 Insights to Consider for Creating Customer-Centricity
- [Generic Brands Fail Again -- This Time Online with Brandless](https://www.amanewyork.org/generic-brands/) - Generic brands have been tried through the decades and always fail. Brandless, the disruptive generic product line is the latest failure. Here's why brands matter.
- [Brilliance in Marketing:  Leather Head Sports Building an Entrepreneurial Brand](https://www.amanewyork.org/brilliance-in-marketing-marketing-leather-head-sports/) - Starting a new brand as an entrepreneur is a tall order. AMA New York spoke to Paul Cunningham, founder of Leather Head ......
- [Brilliance in Marketing: Marketing at the Speed of Culture with Alan Schulman](https://www.amanewyork.org/marketing-at-speed-of-culture/) - The American Marketing Association of New York spoke with Deloitte Digital's Alan Schulman about
- [Brilliance in Marketing: Top Football Helmet Brands](https://www.amanewyork.org/football-helmet-brands/) - The football brands that really matter are brands you might not have heard of--unless you are a player, coach, or parent. They are the helmet brands. Here are the four companies making the top five rated helmets.
- [Brilliance In Marketing: Blockchain as a Brand Trust Machine](https://www.amanewyork.org/brilliance-in-marketing-blockchain-brand-trust-machine/) - Ogilvy Consulting's Laura Masse, talks about blockchain as a brand trust machine. Laura is the author of the book Unblocked: The Power of Blockchain Technology to Establish Trust, Build Brands and Transform Business.
- [Brilliance In Marketing: The Future of Marketing Consumer Research in China and the U.S.](https://www.amanewyork.org/future-of-marketing-research/) - The AMA New York's Brilliance in Marketing series talks to board member Craig Charney, who led our Future of Marketing research study. He shared some of the highlights of the study that focused on consumer attitudes in China and the US. in this time of economic conflict and rapid technological change.
- [Brilliance In Marketing: The Need for Brand Economics](https://www.amanewyork.org/brand-economics/) - In marketing today, everything is becoming more measurable. Brand economist Tracy Chong, of Strata Insights talks about measuring intangibles and brand.
- [Brilliance In Marketing: Employee Backgrounds Impact Brand](https://www.amanewyork.org/employee-backgrounds/) - Employee backgrounds matter for your brand. Reputation is created less by marketing and more by the people you hire and what they do--so it pays to check.
- [Brilliance In Marketing: Prophet Brand Relevance Index](https://www.amanewyork.org/brand-relevance/) - In today's crowded, noisy marketplace, it's harder and harder for brands to stand out. Yet getting the attention of consumers is critical to business success. And that takes relevance. Jesse Purewal, a partner at Prophet, the brand consultancy behind the Brand Relevance Index® talks about what makes a brand relevant, which brands succeed, and what relevance achieves.
- [Brilliance In Marketing: Content Marketing Revolution Powering Sales and Customer Retention](https://www.amanewyork.org/content-marketing-revolution/) - The AMA New York is hosting a webinar: The New Content Culture with specific tips on you can use content marketing to power your brand and profitable growth.
- [Brilliance In Marketing: Advertising Week New York 2018 with Bob Kahn](https://www.amanewyork.org/advertising-week-2/) - Bob Kahn, past president of the American Marketing Association New York, and Senior Vice President at Elateral talks about Advertising Week New York 2018.
- [Bernice Clark, CMO of the New York City Economic Development Corporation: Women in Marketing Spotlight](https://www.amanewyork.org/bernice-clark/) - Meet Bernice Clark, chief marketing officer of the New York City Economic Development Corporation, guest speaker at AMANY's Women in Marketing series.
- [Career Development Tips from a Marketing Trailblazer](https://www.amanewyork.org/career-development/) - Career development tips were the focus of the AMA New York’s Women in Marketing webinar by Jennifer Consaga, senior digital marketer at Smartling.
- [Marketing Career Boot Camp: How to Stand Out on LinkedIn](https://www.amanewyork.org/marketing-career-linkedin-tips/) - Boost your marketing career by making better use of LinkedIn. Here are ways to use it to reach 95% of recruiters and 310 million monthly active users.
- [Women In Marketing Spotlight--Jennifer Consaga Crossed the Agency-Client Threshold and So Can You](https://www.amanewyork.org/jennifer-consaga/) - Jennifer Consaga made the leap from the agency world to “client-side” for a tech company. Moving from a big agency to a client is a hero's journey.
- [Virtual Networking At Its Best – Cocktails In The Greenroom Virtual Event](https://www.amanewyork.org/virtual-networking-ama-may/) - The AMA hosted a virtual networking event for marketers that set attendance records, connecting AMA members from the tri-state chapters--and beyond.
- [Marketing Networking - Cocktails in the Greenroom](https://www.amanewyork.org/marketing-networking/) - Marketing networking may not be your top priority now. But here is a May 7 opportunity to connect with top marketers in the AMA network. Join us.
- [Join the AMA New York for $149 (Formerly $300)](https://www.amanewyork.org/join-ama-149/) - The new price to join the AMA New York is $149 (formerly $300). It is more affordable than ever to access the AMA tools & resources and the largest network of marketers in New York.
- [Make Virtual Meetings Work—Dos and Don’ts for Virtual Meeting Success](https://www.amanewyork.org/making-virtual-meetings-work/) - Making virtual meetings work is more important than ever as organizations face the realities of the global pandemic of the coronavirus. Here are key tips.
- [Congratulations to Judy Schiller, Named Marketing Volunteer Spotlight Award Winner](https://www.amanewyork.org/congratulations-to-judy-schiller/) - AMA New York is proud to announce that Judy Schiller has been named a 2020 Marketing Volunteer Spotlight Award Winner for her outstanding contributions to our chapter.
- [Customer-Centricity--It’s All About the Customer ](https://www.amanewyork.org/customer-centricity-2/) - Recap of the AMA New York panel discussion, “From Insights to Action: Creating True Customer-Centricity,” at Salesforce’s New York City Headquarters.
- [Building A Personal Brand in The Digital Era](https://www.amanewyork.org/personal-brand/) - Emily Miethner, Founder and CEO of FindSpark, hosted a workshop for AMA New York on building your personal brand in today's environment.
- [The Evolution of B2B Marketing](https://www.amanewyork.org/the-evolution-of-b2b-marketing/) - For some people, change is terrifying because it often involves risk and uncertainty. Others embrace change as an opportunity......
- [Brilliance in Marketing:  GameStop to #GameStonk--What to Do When Your Brand Is a #MemeStock?](https://www.amanewyork.org/brilliance-in-marketing-gamestop-gamestonk-memestock/) - When #GameStop becomes #GameStonk--What should marketers do if their brand suddenly....
- [Pivots Built-in to Your Marketing Strategy](https://www.amanewyork.org/pivots-built-in-to-your-marketing-strategy/) - It is an element of thriving, not just surviving. While we can volley on whether a gin distillery that was producing hand sanitizer during the COVID-19 outbreak or, that a SCUBA gear company reconfigured equipment so that it could be used as a ventilator is a pivot, let’s clarify.
- [The Marketing Hall of Fame 2023](https://www.amanewyork.org/the-marketing-hall-of-fame-2023/) - Induction into the Marketing Hall of Fame is a unique honor. The Marketing Hall of Fame is different from other awards in five ways.....
- [Transforming Brand Purpose: Change From The Inside Out](https://www.amanewyork.org/transforming-brand-purpose-change-from-the-inside-out/) - Brand purpose is currently being challenged more than it has since the Sixties upheaval of cultural and political trends..........
- [Meet Deborah Grossman, Our New Volunteer Spotlight Award Winner!](https://www.amanewyork.org/meet-deborah-grossman-our-new-volunteer-spotlight-award-winner/) - AMA New York Volunteer Spotlight Award recognize exceptional volunteers whose contributions grow
- [Benefits of Using Social Media Apps for Your Business](https://www.amanewyork.org/social-media-apps/) - Social media apps have made it easier for everyone to get what they want from social media. Here are the benefits of using social media apps for business.
- [Leadership Shifts During the Pandemic](https://www.amanewyork.org/leadership-shifts-during-the-pandemic/) - Has the pandemic brought teams closer together? Interviews with 75 industry leaders shows that taking a human-centric approach to your work has positive effects on your employees, your productivity, and your sense of purpose.
- [AMA New York Live Events Great for Networking and Career Development](https://www.amanewyork.org/amany-live-events/) - New York American Marketing Association (AMA New York) live events will make a major difference in your professional life. Watching a streaming live.....
- [Marketing Mentors: Reflections on The Birth of the AMA New York Mentoring Program](https://www.amanewyork.org/marketing-mentors-program-birth/) - Marketing mentors and the mentoring program all began with a vision. In the fall of 2014 the vision emerged to develop a mentoring program for the American Marketing Association.....
- [Brilliance in Marketing:  Western Brands in Russia Since the Sanctions](https://www.amanewyork.org/brilliance-in-marketing-western-brands-in-russia/) - Western brands have left Russia to protest the invasion of Ukraine and to comply with sanctions. But did they? The American.....
- [Congratulations to Our New Marketing Volunteer Spotlight Award Winner, Priya Doty!](https://www.amanewyork.org/marketing-volunteer-spotlight-priya-doty/) - We are proud to announce Priya Doty as the winner of the Marketing Volunteer Spotlight Award. By day Priya Doty has over.....
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- [How AMA New York Membership Can Advance Your Marketing Career](https://www.amanewyork.org/ama-new-york-marketing-career/) - How can I leverage AMA New York to advance my marketing career? To help you evaluate the value of AMA New York member.....
- [2017 Marketing Hall of Fame--Why It’s an Event Not to Miss](https://www.amanewyork.org/2017-marketing-hall-of-fame/) - At the 2017 Marketing Hall of Fame induction event, marketers of all types and all levels of experience will be able to eat, drink,.....
- [2018 Marketing Hall of Fame Inductees Announced](https://www.amanewyork.org/2018-marketing-hall-of-fame-inductees-announced/) - The American Marketing Association New York today announced three industry leaders responsible for outstanding contributions......
- [Call for 2019 Marketing Hall of Fame Nominations](https://www.amanewyork.org/2019-marketing-hall-of-fame-nominations/) - The American Marketing Association New York today announced the open call for nominations for 2019 Marketing Hall of .......
- [Keith Weed, Ann Lewnes, and Wendy Clark Announced as 2019 Marketing Hall of Fame Inductees](https://www.amanewyork.org/2019-marketing-hall-of-fame-inductees-announced/) - Three industry leaders responsible for outstanding contributions to the field of marketing as its 2019 inductees to the Marketing....
- [Marketing Hall of Fame's Keith Weed: Investor in Future of Marketing](https://www.amanewyork.org/weed-future-of-marketing/) - When Keith Weed was inducted into the Marketing Hall of Fame last month, he talked about the future of marketing. Today.....
- [Congratulations to Jack Mello, The First Marketing Volunteer Spotlight Award Winner of 2019](https://www.amanewyork.org/jack-mello-marketing-volunteer-spotlight-award/) - Today we are proud to announce Jack Mello as our first 2019 Marketing Volunteer Spotlight Award Winner for his outstanding..........
- [Congratulations to Charlie Pinedo, Our New Marketing Volunteer Spotlight Award Winner](https://www.amanewyork.org/mentoring-program-volunteer-charlie-pinedo/) - AMA New York is serious about recognizing our volunteers, and today is no exception. We are pleased to announce Charles....
- [American Marketing Association New York Volunteer of the Quarter Keith Reynolds](https://www.amanewyork.org/american-marketing-association-keith-reynolds/) - The American Marketing Association New York is pleased to announce Keith Reynolds has been voted Volunteer of the Quarter....
- [4 Tips on Customizing Marketing Strategies for Global Audiences](https://www.amanewyork.org/4-tips-on-customizing-marketing-strategies-for-global-audiences/) - When a business expands its marketing efforts to a global audience, it creates growth opportunities and reaches new custo.......
- [The Brightness and Contrast of Data Analytics](https://www.amanewyork.org/the-brightness-and-contrast-of-data-analytics/) - For the unfamiliar, data analytics can sound like science meant for the left-brained and mathematically minded. While data.....
- [Curating Better Experience: The Future of Healthcare Marketing](https://www.amanewyork.org/curating-better-experience-the-future-of-healthcare-marketing/) - The COVID-19 pandemic has shaken the already complex market of healthcare in the U.S. Healthcare companies needed to.....
- [Why Virtual Networking Is Good for Your Professional Wellness](https://www.amanewyork.org/why-virtual-networking-is-good-for-your-professional-wellness/) - Virtual networking allows people to expand their circle wider than before, have meaningful conversations, and stay sharp on.....
- [How Inclusivity Shepherded Barbie® Through Decades of Success](https://www.amanewyork.org/how-inclusivity-shepherded-barbie-through-decades-of-success/) - Mattel was very forward in its thinking. It understood the promise of little girls when it first launched Barbie in 1959, and it........
- [A Conversation with Peter Ukhurebor: Why Black Creatives Matter](https://www.amanewyork.org/a-conversation-with-peter-ukhurebor-why-black-creatives-matter/) - I had the opportunity to chat with Peter Ukhurebor, Co-founder of One Block Village, who is on a mission to change the.......
- [Innovation & Creative Thinking for the Entrepreneur’s Toolkit](https://www.amanewyork.org/innovation-creative-thinking-for-the-entrepreneurs-toolkit/) - Creative people are often described as disruptive, unpredictable, chaotic, or dramatic. But are these qualities so very bad,......
- [Digital Marketing in 2023. Career Growth Skills](https://www.amanewyork.org/digital-marketing-in-2023-career-growth-skills/) - Digital marketing is a modern and efficient method of promoting products or services through digital channels. It involves....
- [What Are the Top Iranian Brands?](https://www.amanewyork.org/what-are-the-top-iranian-brands-iranian-brand-experts-insight/) - How does brand experience shape the stories that people share about brands? Highlights from Jack Morton's sold-out "Storymaking and Brand Experience" event on 5 key principals you need to know.
- [Esther Elkouss: New Marketing Volunteer Spotlight Award Winner. Read her story...](https://www.amanewyork.org/esther-elkouss-marketing-volunteer-spotlight-award-winner/) - AMA New York is proud to announce Esther Elkouss as our Marketing Volunteer Spotlight Award Winner for the fourth quarter of 2017. Esther’s contributions help attract new members and build upon the important core values that have driven the success of AMA New York since its inception.
- [Nike Controversy: What Our Readers Thought](https://www.amanewyork.org/nike-controversy-response/) - Unsavory strategy? Giving a voice to their audience? Here is what our readers had to say about Nike's controversial new ad.
- [BRITE Conference 2019 Highlights](https://www.amanewyork.org/brite-conference-2019/) - Highlights of the BRITE ’19 Conference at Columbia University’s Center on Global Brand Leadership focusing on how changes in business, society and technology are influencing brand building.
- [Congratulations to Mei Lin Ng Wnuk, Named Marketing Volunteer Spotlight Award Winner](https://www.amanewyork.org/mei-lin-ng-wnuk-marketing-volunteer-spotlight-award/) - We are proud to announce that Mei Lin Ng Wnuk has been named a 2019 Marketing Volunteer Spotlight Award Winner for her outstanding contributions to our chapter as Director of Membership Growth.
- [Women In Marketing: Becoming An Authority in Conversational Marketing](https://www.amanewyork.org/conversational-marketing/) - Interview with Jennifer Consaga, Senior Digital Marketing Manager at Smartling, on becoming an authority in conversational marketing.
- [How are consumers feeling during the coronavirus pandemic?](https://www.amanewyork.org/coronavirus-pandemic/) - Amid the coronavirus pandemic, marketers must understand people’s behavior, see patterns, and try to predict what post-COVID-19 will bring.
- [AMA New York Is an Award-Winning Chapter: It’s a Proud Moment](https://www.amanewyork.org/award-winning-chapter/) - The AMA New York is an award-winning chapter. As recipient of the Chapter Excellence Award for Membership Excellence, we are recognized for member value.
- [5 Levels of a Strong Email Marketing Strategy](https://www.amanewyork.org/5-levels-of-a-strong-email-marketing-strategy/) - If you’re a digital marketer juggling multiple channels at once, it may be time to revisit a tried-and-true tool: Your email marketing strategy.
- [Should a brand take a political stance? Brands and issue advocacy](https://www.amanewyork.org/brand-political-stance/) - Should a brand take a political stance? If so, how should marketers approach it? AMA NY board members weigh in with opinions and advice on issue advocacy.
- [A Network That Elevates Your Net Worth: Landing Your Dream Job Without A Resume](https://www.amanewyork.org/a-network-that-elevates-your-net-worth-landing-your-dream-job-without-a-resume/) - Your resume has been refreshed for the new job search. On it, you have placed your latest credentials and updated your summary. You even had a friend assess your cover letter. Now you are ready for that next new job.
- [3 Myths of Startup Marketing](https://www.amanewyork.org/3-myths-of-startup-marketing/) - Startups. Marketing. For those in either world, one may sound secondary to the other. After all, startups can be more focused on building momentum for a product. Corporate marketers, however, tend to think about a brand’s story with a more long-term view.
- [Duda Kertesz, President of J&J Skin Health, Driving Brand Equity: Women Leading the Way Profile](https://www.amanewyork.org/an-interview-with-duda-kertesz-from-johnson-johnson-consumer-health/) - Duda Kertész is truly a Global Leader. She is President of U.S. Skin Health, Johnson & Johnson Consumer Health. With over two decades of experience in consumer healthcare across Latin America and the United States, Duda is known for her ability to shape business strategy, drive brand equity and consumer advocacy as well as build high-performing, diverse teams with strong inclusive culture.
- [6 Tips to Navigate Office Politics](https://www.amanewyork.org/6-tips-to-navigate-office-politics/) - No workplace is perfect. Office politics exist everywhere — though in varying types and degrees. Research shows its prevalence: It has been reported that 93% of managers claim workplace politics exist in their organization, and 70% feel that to achieve success, a person must engage in politics.
- [Sage Career Advice from a Top J & J Division President](https://www.amanewyork.org/sage-career-advice-from-a-top-j-j-division-president/) - We had an in-depth discussion with Duda Kertész, President of U.S. Skin Health at Johnson & Johnson Consumer Health. We asked her what advice she would give up and coming marketers.
- [Overwhelmed with endless marketing data? Read this.](https://www.amanewyork.org/overwhelmed-with-endless-marketing-data/) - Many marketers today are looking for a solution that will help them go beyond their data, so they can focus on the creative, more inspiring aspects of their work. Paragone.ai is built precisely on this premise.
- [5 Content Development Strategy Ideas](https://www.amanewyork.org/5-content-development-strategy-ideas/) - How can you create an effective content development strategy to prioritize, manage, and plan content? Many businesses churn out company-focused assets that are, unfortunately, created in silos and published randomly. Content is not repurposed.
- [ROE: The New Metric for Improving Customer Experience and Increasing Loyalty](https://www.amanewyork.org/roe-the-new-metric-for-improving-customer-experience-and-increasing-loyalty/) - For marketers, measurable metrics have become instrumental in the business ecosystem in order to improve customer experience and consistently increase customer loyalty.
- [4 Brilliant Heads of Marketing Reveal New Approaches for a Post-Covid 2021](https://www.amanewyork.org/4-brilliant-heads-of-marketing-reveal-new-approaches-for-a-post-covid-2021/) - Chief marketing officers and other heads of marketing are the expected leaders of change, responsible for driving business growth, martech innovation, customer experience, and shaping the brand’s messaging and position.
- [Solving for Customer Identity in a Cookieless World](https://www.amanewyork.org/solving-for-customer-identity-in-a-cookieless-world/) - Is the Future of Marketing cookieless? Yes and no. Cookies are small pieces of code placed in your browser that collect your user identification (user ID) and information about your web browsing habits.
- [Eight Top NYC Marketers Give Thanks With This Valuable Life Advice](https://www.amanewyork.org/eight-top-nyc-marketers-give-thanks-with-this-valuable-life-advice/) - It’s not Thanksgiving until the Macy’s Thanksgiving Day Parade rolls through Manhattan. In an article cataloging thankfulness, there is no more appropriate place to start than with a brand that is vigorously aligned with Thanksgiving.
- [Finding Success with Influencer Marketing in 2021: 5 Strategies for CPG Brands](https://www.amanewyork.org/finding-success-with-influencer-marketing-in-2021-5-strategies-for-cpg-brands/) - Consumer goods companies are rethinking their marketing strategies, capabilities, and spending to better engage with consumers in the wake of COVID-19.
- [How to Tie Diversity, Equity, and Inclusion Goals to Compensation, Starting With Your Leadership](https://www.amanewyork.org/how-to-tie-diversity-equity-and-inclusion-goals-to-compensation-starting-with-your-leadership/) - What is marketing’s role in pushing diversity, equity, and inclusion (DEI) forward?
- [Making Your Employees Your Brand Advocates, A Reaction to Nicole Guidara](https://www.amanewyork.org/making-your-employees-your-brand-advocates-a-reaction-to-nicole-guidara/) - Like most marketers, I live by the adage, ‘The consumer comes first.’ As consumer champions, we know the formula is simple, by focusing on your consumer and their wants and needs, we can deliver more relevant innovation to drive long-term loyalty amongst an existing consumer base and conversion amongst new prospects, ultimately driving profitability for the business; simple right?
- [What's Next for the Twitter Brand--and Twitter Advertisers--Now that Elon Musk Owns It?](https://www.amanewyork.org/twitter-brand/) - What will Elon Musk and change in strategy mean for the Twitter brand? And what will it all mean for brands on Twitter? Here are some thoughts from marketers around the world.
- [​​15 Podcasts Marketing Leaders Are Listening To Right Now](https://www.amanewyork.org/15-podcasts-marketing-leaders-are-listening-to-right-now/) - Are you one of the 100 million people who listened to a podcast in 2020? Or one of the projected 125 million listeners tuning into podcasts this year?
- [Want Brand Equity? Deploy Working Moms](https://www.amanewyork.org/want-brand-equity-deploy-working-moms/) - We are in a she-cession, a term coined early in the pandemic by C. Nicole Mason, President and Chief Executive of the Institute for Women’s Policy Research. This term focuses on the negative impact our current economic crisis has had on women. The gender gap in unemployment rates is widening. How do we reverse this?
- [A Conversation with Gayle Guest-Brown: Inequity is a Leadership Challenge](https://www.amanewyork.org/a-conversation-with-gayle-guest-brown-inequity-is-a-leadership-challenge/) - Gayle Guest-Brown is the CEO and founder of Guest Brown Impact, a leadership development firm that delivers one-on-one leadership coaching to women seeking to command their worth at work.
- [Building a Culture-Shifting Brand](https://www.amanewyork.org/building-a-culture-shifting-brand/) - The number of women working outside of the home is the lowest it's been in 34 years. The pandemic has exacerbated the gaps for women in the workplace, but even before the pandemic, mothers were lacking the support they needed from employers.
- [2018 Marketing Hall of Fame Call for Nominations](https://www.amanewyork.org/2018-marketing-hall-of-fame-nominations/) - We are proud to announce the open call for nominations for the 2018 Marketing Hall of Fame. The nominations, which are free and open to the public, can be submitted by visiting www.marketinghalloffame.org/nominate/, with a deadline of October 18, 2017. Both members and non-members of the AMA New York can submit nominations.
- [Seven Keys to Successful Brand Collaboration](https://www.amanewyork.org/brand-collaboration/) - by Connie Chi | Founder + CEO | The Chi Group A successful brand collaboration can be shockingly powerful--as powerful as influencer marketing. The idea behind it may seem basic and simple yet there are many factors which go into finding the right partners for your brand. The process is inexpensive and not intricate compared to creating
- [Intergenerational Workforce: Maximizing Strengths for Workplace Success in 2019](https://www.amanewyork.org/intergenerational-workforce-2019/) - Intergenerational workforces are now the norm. Ever wonder why it seems harder and harder to get people to work together? Is conflict is inevitable?
- [The 13 Must Know Twitter Tips](https://www.amanewyork.org/13-must-know-twitter-tips/) - Twitter is one of the most popular social media apps for small and big businesses – it’s an easy way to connect with your customers with just one tweet. Here are 13 must-know tips for using Twitter to promote your brand. #12 is our favorite!
- [Brilliant Marketers: A Year Round Celebration of Marketing Excellence](https://www.amanewyork.org/brilliant-marketers-a-year-round-celebration-of-marketing-excellence/) - Showcasing marketing excellence is a point of pride for AMA New York. Our platform provides opportunities for us to learn from each other’s experiences and celebrate our successes.
- [Looking back; Have You "Future-Proofed" Your Organization?](https://www.amanewyork.org/looking-back-have-you-futureproof-ed-your-organization/) - Have you "Future-Proofed" yourself or your organization? Over twenty attendees joined the AMA Executive Circle March 2018 meeting hosted by Ogilvy on March 15th for a presentation by author and filmmaker Minter Dial entitled “ Futureproof Yourself – 12 Forces that can Disrupt You – Don’t Let Them!” Minter Dial, founder of The Myndset Company
- [HOW TO MAKE YOUR CONSULTANT BUSINESS SCHEIN -- A Presentation on How to Stand Out by Michael Schein](https://www.amanewyork.org/holiday-drinks-with-the-executive-circle-avado-and-clickz-2/) - On the eventing of April 21st, MicroFame Media founder Michael Shein gave a extemporaneous presentation to 30 Executive Circle members on how to make your consulting business, or whatever entity you represent, stand out in a crowded field. The presentation was held at the New York Blood Center, courtesy of Executive Circle Board of Director
- [ROCK STAR THINKLAB for "Madison Rising" by the Executive Circle](https://www.amanewyork.org/holiday-drinks-with-the-executive-circle-avado-and-clickz-2-2/) - The Executive Circle put their marketing experience to use and brainstormed ideas to help drive the patriotic band "Madison Rising" to greater prominence and business. The band was created about 4 years ago and enjoyed some initial success but hasn't shown consistent growth. 8 members of the Executive Circle met at William & June Hall
- [Executive Circle Holds Executive Career Options Seminar](https://www.amanewyork.org/executive-circle-holds-executive-career-options-seminar/) - On September 25, 2017 the Executive Circle hosted a wide-ranging session about exploring career options; including Venture Capital, Private Equity, Corporate Boards and more. The session was led by investor pro David Teten and explored expert and senior advisor networks, Board memberships, the value of operational expertise, non-traditional tools to win consulting projects and using
- [Why DEI Is a Business Initiative, Not an HR Initiative](https://www.amanewyork.org/why-dei-is-a-business-initiative-not-an-hr-initiative/) - Tamika Curry Smith is the Chief Diversity Officer at Arm, a semiconductor and software design company. She also serves as President of TCS Group, a firm that provides human resources and DEI solutions to a broad range of clients.
- [AMA New York Board Celebrates Unleashing the Innovators Launch with Jim Stengel](https://www.amanewyork.org/unleashing-the-innovators/) - Unleashing the Innovators, the latest book by Jim Stengel, former Global Marketing Officer at Procter & Gamble and a 2017 inductee to the Marketing Hall of Fame, was launched at the global headquarters Ogilvy & Mather last night. The board of directors of the American Marketing Association New York was there to celebrate with Jim.
- [Jack Morton on Storymaking and Brand Experience](https://www.amanewyork.org/brand-experience-jack-morton/) - How does brand experience shape the stories that people share about brands? Highlights from Jack Morton's sold-out "Storymaking and Brand Experience" event on 5 key principals you need to know.
- [Allison Cerra, McAfee Chief Marketing Officer: The Biggest Threat to Brand Reputation?](https://www.amanewyork.org/allison-cerra-threat-brand-reputation/) - Allison Cerra, SVP and Chief Marketing Officer at McAfee discusses rebranding McAfee along with the cybersecurity and response challenges for brands.
- [Nike Controversy: Colin Kaepernick Marketing Strategy Analysis](https://www.amanewyork.org/nike-controversy/) - The Nike controversy surrounding the Colin Kaepernick ad and product deal spurred a discussion among members of the board we invite our members to join.
- [George Carlin Classic: Advertising Lullaby](https://www.amanewyork.org/george-carlin/) - If you haven’t seen this classic George Carlin bit “Advertising Lullaby” in a while, it’s definitely worth a refresher.
- [U.S. and China Marketing Forum at CKGSB Americas on the Future of Marketing](https://www.amanewyork.org/us-china-marketing-forum/) - AMA New York and CKGSB Americas are co-hosting a U.S. and China forum discussion about the implications of the research with marketing leaders from both the U.S. and China.
- [The Cornerstone of Career Success? Focus on Personal Branding](https://www.amanewyork.org/the-cornerstone-of-career-success-focus-on-personal-branding/) - AMA New York virtual boot camp was dedicated to personal branding with insights and hands-on practices learning with career experts.
- [Marketing Post COVID-19: Let's Talk Opportunity](https://www.amanewyork.org/marketing-post-covid-19/) - Marketing Post COVID-19 is likely to make or break this generation of marketers. Classic marketing questions are now being asked with heightened urgency.
- [Career networking is key to success, but how best to do it?](https://www.amanewyork.org/career-networking/) - AMA New York’s Marketing Career Bootcamp concluded with a workshop dedicated to career networking, one of the key success factors.
- [Leadership Development: Tips for Taking Your Seat at the Table](https://www.amanewyork.org/leadership-development/) - Within businesses of any size, leadership development is fundamental to long-term organizational success.
- [Jenny Fernandez | How personal transformation and branding can lead to success](https://www.amanewyork.org/personal-transformation/) - On Thursday, July 23rd, Jenny Fernandez was the guest speaker at AMA New York’s Women in Marketing virtual series.
- [Women In Marketing Spotlight - Lynn Godfrey, A Seasoned Marketing Executive](https://www.amanewyork.org/lynn-godfrey/) - Lynn Godfrey built a strong foundation in marketing becoming a valued marketing executive at a number of household brands
- [Women In Marketing: Empower and Support Others](https://www.amanewyork.org/women-in-marketing-empower-and-support-others/) - Empowering your employees is a path to success for many women in marketing--Bernice Clark, chief marketing officer of the New York City Economic Development Corporation
- [Virtual Networking: Let’s talk about MarTech - Cocktails in the Greenroom](https://www.amanewyork.org/virtual-networking-martech/) - Virtual networking at our virtual happy hour to discuss MarTech and connect with AMA chapters in other cities.Thursday, Aug 27, 6 pm to 7:30 pm online.
- [Virtual Career Readiness Summer Camp: How Did It Go, and What Did We Learn?](https://www.amanewyork.org/virtual-career-readiness/) - In a world where career readiness is more important than, this workshop helped participants prepare the right moves in the job market today.
- [The Future of MarTech: Panel Discussion](https://www.amanewyork.org/martech/) - Get a closer look at the MarTech field at this important discussion: The Future of MarTech Panel on Thursday, September 3, 2020 from 12:00 pm to 1:00 pm ET, hosted by AMA New York, Austin, DC and Triangle chapters.
- [MarTech Virtual Happy Hour ICYMI: Cocktails in the Greenroom](https://www.amanewyork.org/martech-virtual-happy-hour-icymi-cocktails-in-the-greenroom/) - AMA New York joined AMA Austin, AMA Triangle, AMA Washington DC and AMA members from the tri-state chapters August 27 in a virtual Happy Hour to talk about marketing technology (MarTech), upcoming marketing trends and challenges. Hosted by our partner Greenbook, close to 100 marketers joined the festivities and toasted to the end of the summer with tropical cocktails in hand.
- [Women In Marketing Spotlight Navigating Your Career Development with Mani Dasgupta](https://www.amanewyork.org/women-in-marketing-spotlight-navigating-your-career-development-with-mani-dasgupta/) - AMA New York is thrilled to host the fifth conversation in our monthly virtual series featuring women who are redefining marketing. On September 17, we continue the series with Mani Dasgupta, Vice President of Marketing at IBM. Learn how Mani has leveraged strategies to build a smarter business that demonstrates better decision making and long-term, sustained competitive advantage.
- [10 Blogging Myths to Ignore](https://www.amanewyork.org/10-blogging-myths-to-ignore/) - If your company has a blog, does it deliver? Susan Varty of HeadStart Copywriting busts some common blogging myths so you can focus on what makes your blog great.
- [Content Marketing: An Inside Look With Jay Baer - The Name Of The Game Is Courageous Content](https://www.amanewyork.org/content-marketing-an-inside-look-with-jay-baer-the-name-of-the-game-is-courageous-content/) - I recently interviewed content marketing expert, speaker and New York Times best-selling author, Jay Baer. After watching his engaging, insightful keynote speech at Content Marketing World, I reached out to learn more about how marketers can create courageous content to stand out in today’s crowded, noisy digital landscape.
- [COCA-COLA BRAND PORTFOLIO TRIM: KILLING ZOMBIE BRANDS](https://www.amanewyork.org/coco-cola-brand-portfolio/) - The Coca-Cola brand portfolio is in for a trim, as they give underperforming zombie brands the axe after a thorough brand rationalization study.
- [Companies Must Become Publishers:  An Interview with Susan Varty](https://www.amanewyork.org/companies-must-become-publishers-an-interview-with-susan-varty/) - We interviewed Susan to get a better understanding of what being a publisher means for companies, the benefits it brings, and the challenges of adopting this strategy.
- [Our AMA DEI Chapter Pledge](https://www.amanewyork.org/our-ama-dei-chapter-pledge/) - The past few months have been a tidal wave of activity. Like most, we pivoted our strategy with the advance of COVID-19 and found new and improved opportunities to deliver on our mission.
- [Reinvent Yourself & Build a “Tribe of Mentors”](https://www.amanewyork.org/reinvent-yourself-build-a-tribe-of-mentors/) - We know that 2020 has been a challenging year -- unemployment is up, relationships have been complicated by the pandemic, and everyone is relying on technology to connect with others. So what better time for AMA New York to re-launch the 2020 Mentor Program? This initiative is designed to help members strategically expand their networks, and build their own personal board of advisors.
- [Call for Mentors: It’s Never Been A Better Time To Give Back](https://www.amanewyork.org/call-for-mentors-its-never-been-a-better-time-to-give-back/) - It’s pretty much cliche now to say times have been challenging for everyone. While certainly not as difficult as healthcare and other front-line workers, Marketers have borne significant disruptions, budget cuts, layoffs, and furloughs. And many of these disruptions will be permanent.
- [AMA New York Women in Marketing Spotlight - Michelle Chiantera, A Passionate Marketing Executive](https://www.amanewyork.org/ama-new-york-women-in-marketing-spotlight-michelle-chiantera-a-passionate-marketing-executive/) - While women have gained momentum as marketing executives, there is still a great deal of work to do. To drive and support positive change, AMA New York is presenting Women in Marketing: Take Your Seat At The Table, a monthly virtual series
- [10 Publishing Strategies for B2B Content Marketing Leaders](https://www.amanewyork.org/10-publishing-strategies-for-b2b-content-marketing-leaders/) - There are thousands of tools for marketers, but the underlying processes start with a basic approach and big picture thinking. Without taking the time to really think about the content creation process, publishing bottlenecks and wasted money will take over - not to mention team frustration.
- [Resonate and Activate Marketing’s Age of Empathy](https://www.amanewyork.org/resonate-and-activate-marketings-age-of-empathy/) - With President Biden’s declaration that all American adults will have access to vaccination in May, he has perhaps defined the optimistic beginning of the end of this pandemic. The pandemic’s disruption, felt so deeply in personal terms, has also profoundly impacted the business of marketing to our forever-changed population.
- [How To Make Customers Love You](https://www.amanewyork.org/how-to-make-customers-love-you/) - Loyalty, retention, and lifecycle marketing strategies driving success in 2022.
- [Women Rock-IT: Meet 2 entrepreneurs leveraging technology for fashion and food!](https://www.amanewyork.org/women-rock-it-meet-2-entrepreneurs-leveraging-technology-for-fashion-and-food/) - Camilla Olson, Co-founder & CEO, Savitude is a game-changer who's disrupted the fashion industry time and time again. 3 critical character traits got her there. Want to find out what they are? Lynette Kucsma, Co-founder & CMO, Natural Machines' company was put on CNN's "Top 10 Health & Wellness Startups" list. Want to know how

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- [American Marketing Association New York Appoints New Board Members and Organization Chairs](https://www.amanewyork.org/about-ama-new-york/american-marketing-association-new-york-appoints-new-board-members-and-organization-chairs/) - PRESS RELEASE American Marketing Association New York Appoints New Board Members and Organization Chairs FOR IMMEDIATE RELEASE Fernanda Alexia Albanus, Marketing Specialist, SAP Global, Dr. Sabrina Kizzie, Doctoral Lecturer, Baruch College, Maggie O’Neill, Managing Director & Co-President, Peppercomm, and Britney Simone, Director of Lifecycle Marketing, Material Bank to step into new positions New York, (September
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- [Karen McFarlane](https://www.amanewyork.org/about-ama-new-york/board-of-directors-marketing-leaders/karen-mcfarlane/) - Karen McFarlane, the founder of Kaye Media, is a seasoned chief marketing officer with over 25 years of experience.
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- [Paul Mauriello](https://www.amanewyork.org/about-ama-new-york/board-of-directors-marketing-leaders/paul-mauriello/) - Our Leadership Paul Mauriello Linkedin-in Founder Forrest Bray Paul Mauriello is a senior-level enterprise sales executive, consultant, and coach with extensive experience across B2B and consumer-facing media and entertainment brands. Beginning his career as an NBC Page and later with HBO’s Affiliate Sales & Marketing team, Paul built a foundation in storytelling, partnership, and brand
- [Fernanda Albanus](https://www.amanewyork.org/about-ama-new-york/board-of-directors-marketing-leaders/fernanda-albanus/) - Our Leadership Fernanda Albanus Linkedin-in Sponsorship CommitteeMarketing Specialist, Global Social Media SAP Fernanda is a Marketing Specialist on SAP’s Global Social Media team, crafting strategies for content creation, social amplification, and audience engagement for one of the world’s top enterprise software companies. Previously, she contributed to SAP’s global communications efforts, leading key initiatives like media
- [Britney Simone](https://www.amanewyork.org/about-ama-new-york/board-of-directors-marketing-leaders/britney-simone/) - Our Leadership Britney Simone Linkedin-in Nominating Committee Chair Director of Lifecycle Marketing Material Bank Britney Simone is a powerhouse marketing leader with a proven track record of building high-performing teams and developing impact-driven strategies that move the needle. With over 16 years of experience across B2B, B2C, and B2B2C brands, Britney thrives at the intersection
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- [Dr. Sabrina Kizzie, DBA, MPA](https://www.amanewyork.org/about-ama-new-york/board-of-directors-marketing-leaders/dr-sabrina-kizzie-dba-mpa/) - Our Leadership Dr. Sabrina Kizzie, DBA, MPA Linkedin-in Digital Media Doctoral Lecturer at Baruch College Founder: Social Media Glamour, LLC Dr. Sabrina Kizzie is a respected educator, marketing strategist, and early adopter of artificial intelligence. An award-winning Digital Media Lecturer at Baruch College CUNY, she brings over 15 years of cross-industry experience in marketing, digital
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- [Rasika Narang](https://www.amanewyork.org/about-ama-new-york/board-of-directors-marketing-leaders/rasika-narang/) - Rasika is a creative marketing leader with over 15 years marketing experience across global brands such as Lenovo, IBM, Amazon, SAP, Philips, L’Oréal & DuPont.
- [Peter Weingard](https://www.amanewyork.org/about-ama-new-york/board-of-directors-marketing-leaders/peter-weingard/) - Peter Weingard is the Global Head of Brand for Wipro, a $10B purpose-driven information technology consultancy.
- [Lori Johnson](https://www.amanewyork.org/about-ama-new-york/board-of-directors-marketing-leaders/lori-johnson/) - Lori founded Appara Digital Marketing following her success in global marketing in technology and specialized consumer services.
- [Kerushan Govender](https://www.amanewyork.org/about-ama-new-york/board-of-directors-marketing-leaders/kerushan-govender/) - Kerushan Govender is the CEO of Blacfox, a high-growth strategy firm, headquartered in Cape Town.
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- [Craig Charney](https://www.amanewyork.org/about-ama-new-york/board-of-directors-marketing-leaders/craig-charney/) - Craig is President of Charney Research, a market research and strategy firm specializing in global markets. Over 25 years’ experience in more than 45 countries.
- [Alan Schulman](https://www.amanewyork.org/about-ama-new-york/board-of-directors-marketing-leaders/alan-schulman/) - Alan Schulman is Co-Founder & Chief Experience Officer of UpperRight – the Customer Experience Consultancy.
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## Events

- [The Future of Marketing: Successful Global Marketing in an Anti-American Age](https://www.amanewyork.org/event/the-future-of-marketing-successful-global-marketing-in-an-anti-american-age/) - Geopolitical tension is officially spilling into the business world, and U.S. firms are feeling the heat. Join us for a critical AMA New York webinar
- [AI in Action: Prudential’s Marketing Transformation](https://www.amanewyork.org/event/ai-in-action-prudentials-marketing-transformation/) - Meet the Prudential team and hear how a 150-year-old financial services leader reimagined its marketing function with AI—while navigating the challenges of regulation, scale, and culture change.
- [AMA New York Presents Marketing Hall of Fame CMO Conversations & Induction Ceremony 2025](https://www.amanewyork.org/event/ama-new-york-presents-marketing-hall-of-fame-induction-ceremony-2025/) - Marketing Hall of Fame Induction Ceremony will take place on May 21st from 1 - 8 PM EDT
- [2025: Building your brand through the 3 Cs- Creativity, Culture and Community - Streaming Video](https://www.amanewyork.org/event/2025-building-your-brand-through-the-3-cs-creativity-culture-and-community/) - In a world rapidly transformed by artificial intelligence, data analytics, and technological disruption, brands face an unprecedented challenge: how to stand out and how to remain authentically human while leveraging cutting-edge innovations.
- [Industry Insight Series: Luxury & Retail in the age of the Discerning Consumer](https://www.amanewyork.org/event/industry-insight-series-luxury-retail-in-the-age-of-the-discerning-consumer/) - The modern consumer is values-driven, experience-seeking, and actively reshaping digital ecosystems through AI and social platforms.
- [Breaking Barriers: Inclusive Leadership  in the age of AI](https://www.amanewyork.org/event/breaking-barriers-inclusive-leadership-in-the-age-of-ai/) - Join us for an inspiring event to mark Women’s History Month and celebrate the power of female leadership. Imagine a room where the most brilliant minds in marketing converge to reimagine what's possible.
- [Revolutionizing Brand-Consumer Connections](https://www.amanewyork.org/event/revolutionizing-brand-consumer-connections/) - An exclusive event designed for marketers aiming to harness the power of content to drive leads and elevate their brands.
- [Marketers on the Rocks - Happy Hour](https://www.amanewyork.org/event/marketers-on-the-rocks-happy-hour/) - Ready to mix, mingle, and market⁉️ AMA New York is hosting our very first Happy Hour of the year: Marketers On The Rocks, sponsored by SourceCode Communications! 📅 Thursday, September 18th 📍 John Doe at 6pm-8p 💡 The first 20 AMA New York members to arrive get treated to a two-hour open bar! This exclusive,
- [Content Marketing Hacks](https://www.amanewyork.org/event/content-marketing-hacks/) - An exclusive event designed for marketers aiming to harness the power of content to drive leads and elevate their brands.
- [Sports: Your Next Marketing Frontier](https://www.amanewyork.org/event/sports-your-next-marketing-frontier/) - Join our panel of experts to learn how Sports is bringing communities together, connecting brands to fans, and growing the pie for marketers.
- [Marketing the New York Mets](https://www.amanewyork.org/event/marketing-the-new-york-mets/) - If you are a fan of marketing, New York and baseball, you will not want to miss the AMA New York's Marketing the Mets.
- [Join us for the Global Brand Convergence®](https://www.amanewyork.org/event/join-us-for-the-global-brand-convergence/) - A free global online experience with contemporary topics including Artificial Intelligence, social impact and even comedy.......
- [Getting a Marketing Job in 2024 and Beyond](https://www.amanewyork.org/event/getting-a-marketing-job-in-2024-and-beyond/) - Wondering how to get your dream job in this environment? How is AI changing the hiring landscape?
- [Quintessential NJ Sectors Showcase: CPG](https://www.amanewyork.org/event/quintessential-nj-sectors-showcase/) - Join us for our inaugural Quintessential NJ Sectors Showcase, a compelling program led by the American Marketing Association......
- [Marketers' Coworking Event](https://www.amanewyork.org/event/marketers-coworking-event/) - Are you ready to connect with fellow marketers and navigate the ever-evolving landscape of advertising while fostering meaningful collaborations?
- [AMA New York Presents Marketing Hall of Fame Induction Ceremony](https://www.amanewyork.org/event/marketing-hall-of-fame-2024/) - Marketing Hall of Fame Induction Ceremony will take place on May 15, 2024 from 1 - 8 PM EDT
- [Marketers Bootcamp](https://www.amanewyork.org/event/marketers-bootcamp/) - The COVID-19 pandemic has turned the job search market upside down. Whether you’re looking for your first job or trying....
- [Next Best Thing to Being a Rock Star – Executive Circle “ThinkLAB”](https://www.amanewyork.org/event/blockchain-in-2018-challenges-and-opportunities-for-marketers-part-1/) - Aerosmith front band Madison Rising urgently needs a new strategy and major repositioning. Join us for an experiential....
- [Greenbooks IIEX North America: Insight Innovation Exchange](https://www.amanewyork.org/event/greenbooks-iiex-north-america-insight-innovation-exchange/) - Join us at IIEX to find inspiration, connections, and discover solutions to grow insights through innovation.
- [How to Get Great Creative](https://www.amanewyork.org/event/how-to-get-great-creative/) - Hear advertising industry experts on how to get the best creative ideas from your marketing partners.
- [Diversity-Driven Marketing Symposium](https://www.amanewyork.org/event/diversity-driven-marketing-symposium/) - The "Diversity Driven Marketing Symposium" champions the full integration of diversity, equity, inclusion, and accessibility ....
- [The New Content Culture – Think Like a Publisher to Grow Your Business](https://www.amanewyork.org/event/the-new-content-culture-think-like-a-publisher-to-grow-your-business/) - Forget websites, social media and blogs. Companies today are increasingly producing branded digital publications, portals....
- [Powering Modern DTC](https://www.amanewyork.org/event/powering-modern-dtc/) - AI is linking up to marketing roles to reach consumers. Attend this Future Forward Speakers Series event to learn about....
- [September’s Mix and Mingle](https://www.amanewyork.org/event/septembers-mix-and-mingle/) - Join us for a quiet evening of networking and meet other AMA New York members and marketers in the NYC area. ....
- [Mix it Up: AMA New York April Marketing Happy Hour](https://www.amanewyork.org/event/mix-it-up-ama-new-york-june-marketing-happy-hour/) - Join us for a Marketing Happy Hour featuring networking, insights, and cocktails to elevate your marketing game!
- [Young Women @ Work: Power and Organizational Politics](https://www.amanewyork.org/event/young-women-work-power-and-organizational-politics/) - [On Demand] Power and politics. Vital and yet often elusive topics as we work to increase our influence and advance our careers. This ubiquitous yet often unspoken dimension of organizational life and culture is often swept under the carpet. But, it shouldn’t be. Importantly each of us needs to be aware of its implications and
- [Young Women @ Work](https://www.amanewyork.org/event/young-women-work/) - [On Demand] Q & A ONLY Maximizing Your Personal and Leadership Brand What is the experience of you? The strategic thinking you bring to the workplace – have you applied that to yourself and your career growth? During this session, we will explore essential elements of defining, advancing and maximizing your personal brand. We will apply fundamental marketing, reputation,
- [What’s the Future of Marketing? Media, Martech, and Techlash in the US & China Webinar](https://www.amanewyork.org/event/whats-the-future-of-marketing-media-martech-and-techlash-in-the-us-china-webinar/) - Wondering how marketing and media will evolve in this new decade? Worried about the techlash? Craig Charney will presents key findings from AMA New York’s ground-breaking research study on the Future of Marketing, looking three to ten years ahead in the world’s two largest markets. Next an all-star panel of nationally known marketers will discuss
- [What Is the Future of B2B Marketing?](https://www.amanewyork.org/event/what-is-the-future-of-b2b-marketing/) - [ON DEMAND] The B2B market is evolving rapidly – but getting far less attention than consumer marketing. AMA New York is responding with a webinar on “The Future of B2B Marketing.” Based on a survey of 411 B2B buyers across all major sectors, we will explore changes in: Who are the B2B purchasers How they
- [What Digital Transformation Means for You and Your Brand](https://www.amanewyork.org/event/digital-transformation-and-your-brand/) - EVENT PICTURES AGILE MARKETING VIDEO Today brands are reacting to digital disruption more aggressively than ever. Brands and consumers have always had high expectations, but the pace of change in expectations makes it critical for marketers to be ahead of the game. With the Google Talent Revolution survey exposing that brands don’t feel confident their
- [What Big Brands Can Un-Learn from Startups](https://www.amanewyork.org/event/big-brands-can-unlearn-start-ups/) - EVENT PICTURES VIDEO FROM THE PANEL ADWEEK EVENT ARTICLE It’s hard to think of any established category that has not been challenged or disrupted by a startup. The long-standing methods of brand management and marketing are not designed to compete with the rapid-fire iteration standard to the startup world. In fact, for big brands to
- [VIRTUAL Rethink Workplace, Career & Life Summit](https://www.amanewyork.org/event/virtual-rethink-summit/) - How to live, think, and thrive in the 21st century Watch 50+ replays from the Rethink Workplace, Career & Life Summit. Hear leaders, changemakers and innovators discuss how to thrive in the 21st century. Topics include: Advancing and unleashing new human and business potential Megatrends that require dramatic changes in how we live and work Ways that leaders, organizations, and
- [Virtual Forum: The Power of Voice](https://www.amanewyork.org/event/virtual-forum-the-power-of-voice/) - As marketers, we are innovators, strategizers, messengers, and campaigners. Our job is to shape narratives that communicate value, create meaning, and establish societal norms. Using the power of our collective voices, we can outline the role marketers can play in standing for and delivering on the ideals, values, and principles that promote equality, respect, and
- [Virtual Conversation with Michelle Chiantera, Vice President, Americas Growth Marketing and Global Segments and Industries, Cisco](https://www.amanewyork.org/event/virtual-conversation-with-michelle-chiantera-vice-president-americas-growth-marketing-cisco/) - Research shows that women hold 52% of professional and managerial positions but the numbers decrease as women move.........
- [Virtual Conversation with Mani Dasgupta, Vice President Global Brand, Product & Content Marketing, IBM Services](https://www.amanewyork.org/event/virtual-conversation-with-mani-dasgupta-vice-president-global-brand-product-content-marketing-ibm-services/) - Research shows that women hold 52% of professional and managerial positions but the numbers decrease as women move.....
- [Catalysts for eCommerce Series: Accelerating B2C and B2B eCommerce in the era of Generative AI](https://www.amanewyork.org/event/catalysts-for-ecommerce-series-accelerating-b2c-and-b2-ecommerce-in-the-era-of-generative-ai/) - Join us for the Webinar, Catalysts for eCommerce Series: Accelerating B2C and B2B eCommerce in the era of Generative AI.Kapil.....
- [Bravo Media Experiential Marketing Mixer](https://www.amanewyork.org/event/bravo-media-experiential-marketing-mixer/) - EVENT PICTURES Ready for a WOW experience? Bravo Media, one of the most creative agencies specializing in creating immersive visual experiences, opens its doors for you to learn all the ins and outs of engagement marketing. Discover how Bravo Media leverages cutting-edge technology to design captivating brand experiences for top companies such as CBS, Johnson
- [Blockchain in 2018: Challenges and Opportunities for Marketers, Part 2](https://www.amanewyork.org/event/blockchain-challenges-part2/) - Building off of Rolfe’s blockchain primer in May, the second part of GreenBook and WARC’s blockchain webinar series will walk you through specific actions marketers and companies can take to develop their own blockchain plans and pilots. By joining this webinar, you’ll: Further understand blockchain technology Explore how new blockchain protocols are being developed to serve content
- [Blockchain 101: What blockchain May mean for marketers](https://www.amanewyork.org/event/blockchain101/) - EVENT PICTURES You’ve heard of Blockchain in relation to bitcoin or cryptocurrency, but what can it do for you? Join us for AMA New York’s first blockchain technology featuring a distinguished panel of experts and practitioners. We will examine the nuances behind blockchain buzzwords like “smart contracts,” “trustless,” and “Initial Coin Offering” or “ICO” as
- [August Mix and Mingle with the New York Yankees](https://www.amanewyork.org/event/yankees-mix-mingle/) - Mix and Mingle Agenda: 5:30 PM – 6:50 PM Networking 7:05 PM New York Yankees vs. Detroit Tigers Come mix and mingle with fellow marketers at our popular networking series. Meet other New York area professionals and root for the home team at our next Mix and Mingle event. Join us for a relaxing summer
- [Attribution Accelerator 2018](https://www.amanewyork.org/event/attribution-accelerator-2018/) - The Attribution Accelerator is the first event dedicated to bringing together the industry’s brightest minds to meet at the crossroads of media, technology, ROI, and advertising. This one-day forum moves beyond digital and mix modeling to spark conversation, fortify the science behind measuring and managing ROI, and inspire the industry to make further advances in
- [ARF Town Hall: Industry Code of Conduct](https://www.amanewyork.org/event/arf-town-hall-industry-code-of-conduct/) - THE AGENDA THE PRESENTATION SUMMARY ARTICLE In light of recent events regarding the ethics of using consumer data, Scott McDonald, ARF CEO & President has called for the establishment of a new set of industry standards to govern both research data collection and consumer protection. At this event, the ARF is partnering with AMA New
- [AMA New York International Women’s Day Fundraiser](https://www.amanewyork.org/event/womens-day-fundraiser/) - EVENT PICTURES Join us for AMA New York’s first fundraiser to celebrate the social, economic, cultural, and political achievements of women for International Women’s Day. Enjoy live performances, music, and fine art with a glass of champagne paired with exquisite hors d’oeuvres, during New York Art Week in Manhattan’s art district thanks to the generous
- [AMA New York Holiday Party: 20/20 Vision](https://www.amanewyork.org/event/ama-new-york-holiday-party-20-20-vision/) - Join the AMA at our annual holiday party! As we approach 2020, we’re celebrating the end of a decade and welcoming the next one. We’ll look back with 20/20 Vision at the biggest moments in marketing since 2010, both controversial and defining. From Colin Kaepernick, to the popular KONY campaign, to Kim Kardashian breaking the
- [AMA New York Holiday Drinks in Partnership with AVADO and ClickZ](https://www.amanewyork.org/event/ama-new-york-holiday-drinks-in-partnership-with-avado-and-clickz/) - EVENT PICTURES Ring in the holidays this year with AMA New York and two of our newest partners, AVADO and ClickZ. This year we celebrate in Midtown Manhattan, the center of the marketing world, at 3 West Club on 5th Avenue and 51st Street overlooking the magnificent Neo-Gothic spires of St. Patrick’s Cathedral. Don’t miss what promises to
- [AMA New York Holiday Cocktail Party](https://www.amanewyork.org/event/2018-holiday-party/) - EVENT PICTURES It’s that time of year! In appreciation to our marketing community, AMA New York invites you for cocktails and nibbles. Please join us for an evening of laughter and good cheer at our Annual Holiday Party. Jingle & Mingle! Let’s toast to an amazing 2019 and head into the new year with new
- [ALL NEW Content Marketing Master Class for Agencies & Brands](https://www.amanewyork.org/event/content-marketing-master-class-2020/) - REGISTER TODAY Want better results from your content marketing? Content Marketing Institute is bringing its annual content marketing master class to New York City. This one-day, hands-on workshop will help you make 2020 the year you get them. We’ll teach you a time-tested process for honing your existing strategy or developing a new one you
- [Advancing Your Marketing Career: Advice from the Pros](https://www.amanewyork.org/event/advancing-your-marketing-career-advice-from-the-pros/) - [On Demand] What are the attributes of a successful marketer at this moment, in the present time? How might you better focus your own marketing career journey to activate on the opportunity when it presents itself? Join AMA New York on June 24th for a fast-paced dynamic presentation of insights and practical advice from a
- [Account Based Marketing and the Human Touch](https://www.amanewyork.org/event/abm_human_touch_event/) - EVENT PICTURES Account-based marketing (ABM) has the promise to become powerful tools in B2B. It offers marketers the opportunity to be more personable and contextually relevant, leading to better ROI. But as with anything new, understanding exactly how to implement it effectively can be daunting. You’re invited to join us for an exclusive session at
- [2023 Marketing Hall of Fame Induction Ceremony](https://www.amanewyork.org/event/2023-marketing-hall-of-fame-induction-ceremony/) - AMA New York invites you to the 2023 Marketing Hall of Fame Induction Ceremony on June 7th! Join us as we induct industry thought leaders and experts who have changed the way we practice marketing today. The ceremony will begin with cocktails and food, followed by presentations from our illustrious inductees. They’ll share insights from
- [2022 Marketing Hall of Fame Induction Ceremony](https://www.amanewyork.org/event/2022-marketing-hall-of-fame-induction-ceremony/) - AMA New York invites you to the 2022 Marketing Hall of Fame Induction Ceremony on May 3rd! Join us as we induct industry thought leaders and experts who have changed the way we practice marketing today. The ceremony will begin with cocktails and food, followed by presentations from our illustrious inductees. They’ll share insights from
- [2019 Marketing Hall of Fame Induction Ceremony](https://www.amanewyork.org/event/2019-marketing-hall-of-fame-induction-ceremony/) - EVENT PICTURES EVENT VIDEOS EVENT PROGRAM AMA New York invites you to the 2019 Marketing Hall of Fame Induction Ceremony on April 16th! Join us as we induct industry thought leaders and experts who have changed the way we practice marketing today. The ceremony will begin with cocktails and food, followed by presentations from our
- [2018 Marketing Hall of Fame Induction Ceremony](https://www.amanewyork.org/event/2018-marketing-hall-of-fame-induction-ceremony/) - ADDITIONAL VIDEOS FROM THE INDUCTION CEREMONY PICTURES FROM THE INDUCTION CEREMONY On May 17th, AMA New York inducted three new marketing legends in the only marketing award that celebrates the outstanding contributions made to the marketing profession as a whole. The induction ceremony began with drinks and food, followed by presentations from our keynote speaker, Brian Collins,
- [2017 Marketing Hall of Fame Induction Ceremony](https://www.amanewyork.org/event/2017-marketing-hall-fame/) - Baseball, Football, Hockey, Rock n’ Roll all have their Halls of Fame. These are famous institutions. Each celebrates greatness in their field with honors and festivities. Now it’s marketing’s turn. Marketers who do so much to create fame, not only for products and services, but also for the footballers and musicians, do nothing to recognize
- [‘Upgrade’ Your Agency’s Clients: Three Priorities for 2019](https://www.amanewyork.org/event/upgrade-your-agencys-clients-three-priorities-for-2019/) - EVENT PICTURES We all want great clients… but it’s an ongoing struggle for most agencies. To make the upgrade, you need to consistently do three things: fire terrible clients, attract good clients, and grow great clients. In this mini-workshop for agency leaders, you’ll get concrete ideas to jumpstart ‘upgrading’ your current and future client relationships. Author
- [CMO Marketing Leadership: Activating Your Digital Marketing Strategy](https://www.amanewyork.org/event/cmo-marketing-leadership-activating-your-digital-marketing-strategy/) - The digital age is here, evolving rapidly. Harness digital strategies for brand marketing.
- [From Insight to Innovation: Solutions to Key Challenges in Brand Transformation](https://www.amanewyork.org/event/overcoming-brand-transformation-challenges/) - Brand Transformation: Innovate products, reinvent experience, and build empathy.
- [Highlights from the 2016 AMA New York / BrandSpark American Marketers Survey](https://www.amanewyork.org/event/2016-ama-ny-brandspark-survey-webinar/) - The survey encompassed 661 US marketers, spanning multiple sectors and industries.
- [How Market Imperatives Drive the Next Generation of Enterprise Marketing Technology](https://www.amanewyork.org/event/marketing-technology-webinar/) - This webinar explores factors driving marketing tech and future developments.
- [Customer Experience Executive Roundtable](https://www.amanewyork.org/event/customer-experience-executive-roundtable/) - Exclusive roundtable for marketing leaders: Discuss digital transformation, customer insight, and omnichannel strategy.
- [Dreaming Data for Growth](https://www.amanewyork.org/event/dreaming-data-for-growth/) - After a successful software launch and Summit, Raz shares insights on sales and marketing growth in a fast-paced startup.
- [Storymaking and Brand Experience](https://www.amanewyork.org/event/storymaking-and-brand-experience/) - Social Media empowers consumers to co-create brand narratives. How to ensure a positive story?
- [How to Generate Direct Revenue from Your Marketing Program](https://www.amanewyork.org/event/generate-direct-revenue-webinar/) - Marketing departments still operate in the same campaign-centric, product-led manner.
- [The Rise of the Robots](https://www.amanewyork.org/event/rise-of-the-robots/) - Simply having data insights doesn’t mean you are doing analytics, and having a team using automated sentiment tools doesn’t qualify them as analytics professionals.
- [February’s Mix and Mingle](https://www.amanewyork.org/event/2017-feb-mix-mingle/) - Join us for a fun evening of networking and meet other AMA New York members and marketers in the NYC area.
- [Integrated Marketing Communication and its Impact on Business Results](https://www.amanewyork.org/event/integrated-marketing-communication/) - Learn integrated marketing communication tactics at our first event of 2017! Integrated Marketing Communication and its Impact on Business Results Our three marketing and communication experts will share experiences and opinions during this presentation on how new technologies, methods, and statistical acumen have made marketing performance tracking more accurate than it has ever been before.
- [Virtual Conversation with Lynn Godfrey, executive vice president, chief marketing officer, The Leukemia & Lymphoma Society](https://www.amanewyork.org/event/virtual-conversation-with-lynn-godfrey-executive-vice-president-chief-marketing-officer-the-leukemia-lymphoma-society/) - Research shows that women hold 52% of professional and managerial positions but the numbers decrease as women move.......
- [Virtual Conversation with Jenny Fernandez, vice president of marketing, executive coach, and start-up advisor](https://www.amanewyork.org/event/virtual-conversation-with-jenny-fernandez-vice-president-of-marketing-executive-coach-and-start-up-advisor/) - Research shows that women hold 52% of professional and managerial positions but the numbers decrease as women move......
- [Virtual Conversation with Jennifer Consaga, senior digital marketer, Smartling](https://www.amanewyork.org/event/virtual-conversation-with-jennifer-consaga-senior-digital-marketer-smartling/) - Research shows that women hold 52% of professional and managerial positions but the numbers decrease as women move........
- [Virtual Conversation with Bernice Clark, chief marketing officer, New York City Economic Development Corporation](https://www.amanewyork.org/event/virtual-conversation-with-bernice-clark-chief-marketing-officer-new-york-city-economic-development-corporation/) - Research shows that women hold 52% of professional and managerial positions but the numbers decrease as women move.....
- [Virtual Career Readiness Summer Camp](https://www.amanewyork.org/event/virtual-career-readiness-summer-camp/) - Application Window Closed on June 22nd and there is no more applications at this time. Remember those days of summer camp? AMA New York is bringing summer camp to YOU — our Virtual Career Readiness Summer Camp! This interactive, virtual summer program will provide you with the support and tools you need to discover and leverage your
- [Thriving as a Modern Marketer in the Modern Workplace Series – Session 2](https://www.amanewyork.org/event/thriving-as-a-modern-marketer-in-the-modern-workplace-series-session-2/) - Video On Demand Personal Branding For the Modern Marketer A 6-step how-to guide from the experts As marketers we know that a distinct and relevant brand is key for any company or brand. But do we ever stop and think what our personal brand is. In a recent survey, less than 20% CMOs rated their personal brand at
- [Thriving as a Modern Marketer in the Modern Workplace Series – Session 1](https://www.amanewyork.org/event/thriving-as-a-modern-marketer-in-the-modern-workplace-series-session-1/) - Video On Demand 2023 State of Hiring in Marketing: Trends, Insights & Advice Marketing has rapidly become an important growth engine for companies in the modern workplace. But the ever-evolving economic, media and tech landscape has challenged marketers to not only pivot their marketing plans but to keep up their knowledge, skills, and network. Are
- [The Techlash Is Here: What It Means For Marketers & Consumers in China & US](https://www.amanewyork.org/event/techlash-for-china-us-marketers-consumers/) - This critical session during Advertising Week New York will explore key findings from AMA New York’s FUTURE OF MARKETING STUDY, an in-depth original research project conducted with 500 marketers and 500 consumers, online, in the US and China in partnership with YouGov, Kadence, Greenbook and Charney Research. With the trade dispute as our backdrop, we’ll
- [The Professional Services CMO: Adventures in the business of marketing business](https://www.amanewyork.org/event/the-professional-services-cmo-adventures-in-the-business-of-marketing-business/) - REGISTER TODAY What makes professional services company marketing special? From the breadth of experiences and diversity of industries touched, to the global, ever-changing nature of the clients, professional services marketers have a uniquely challenging job. But as you’ll hear from this panel of seasoned New York City CMO’s, the challenges are what make it so
- [The Post-Pandemic Future: The People Revolution, Powered by Technology](https://www.amanewyork.org/event/the-post-pandemic-future-the-people-revolution-powered-by-technology/) - From the great resignation to increased scrutiny on how social media affects our mental health, this year we’ve experienced a demand for change. Change in the way people want to work and be valued, change in the way customers want to share their data and shape online communities, and overall, change in where people want
- [The Innovation Lab: Innovation, Creativity & Entrepreneurial Thinking Masterclass](https://www.amanewyork.org/event/the-innovation-lab-innovation-creativity-entrepreneurial-thinking-masterclass/) - [On Demand] Join us for a virtual masterclass about creating breakthrough ideas in a world of accelerating, exponential, and disruptive change. This signature course created by entrepreneur and academic, Mukesh Patel, is designed to be an inspirational “out-of-the-box” and thought-provoking experience. It leverages multi-disciplinary perspectives to create opportunity in times of disruptive change. The hour
- [The Impact of Employee Experience on Customer Experience Webinar](https://www.amanewyork.org/event/the-impact-of-employee-experience-on-customer-experience-webinar/) - Humanize your Organization to Drive Outstanding Business Results Chief Customer Officers Fall & CXPA Webinar Live Webinar In the lead up to Chief Customer Officers, Fall, we will be hosting a CCO Fall & CXPA Webinar and we would love to have you part of it. Register for Webinar Customer-Centric organizations understand that the next frontier
- [The Future of MarTech Panel](https://www.amanewyork.org/event/the-future-of-martech-panel/) - [On-Demand] The marketing technology (MarTech) industry has experienced exponential growth for years, but the COVID-19 pandemic has impacted the MarTech landscape. What are these changes and how should marketers prepare for the next 12-18 months? Join AMA New York, Austin, DC, and Triangle chapters on September 3 for a timely virtual panel discussion on the
- [The Future of Marketing: US and China](https://www.amanewyork.org/event/future-of-marketing-us-and-china/) - Is Digital Marketing on a Collision Course with Consumer Digital Disconnect? The digital-first stance of marketers is facing stronger consumer bias than ever before. Even so, our study reveals that digital ad spending will outpace consumer use of all digital ad channels. Are marketers underrating the influence consumer concerns will have on the adoption of
- [The Future of Marketing: Consumers Want Companies to Deliver on Social Purpose](https://www.amanewyork.org/event/the-future-of-marketing-consumers-want-companies-to-deliver-on-social-purpose/) - Join AMA New York for an epic discussion as we dive into all things Brand Purpose with expert panelists from Charney Research and Presciant. We’ll explore how American consumers want companies to pursue social purpose and how marketers are responding. We’ll tackle best practices for implementing best practices for the future. Whether these tough questions make you
- [The CMO Scorecard](https://www.amanewyork.org/event/the-cmo-scorecard/) - Every marketer struggles to understand what measures matter so we can make effective decisions. The CMO Scorecard,.....
- [The Changing Face of Customer Identity: How Privacy Shifts Drive a New Approach to Marketing and Measurement](https://www.amanewyork.org/event/the-changing-face-of-customer-identity-how-privacy-shifts-drive-a-new-approach-to-marketing-and-measurement/) - SAVE YOUR SEAT TODAY! U.S. marketers invested nearly $900 million in 2019 on identity services and solutions – an amount that is expected to increase to more than $2.6 billion in 2022*. This is no surprise due to the changes in customer identity that are barreling toward us. The enormity of this investment and the
- [THE BUSINESS MODEL OF CONTENT](https://www.amanewyork.org/event/business-model-of-content-webinar/) - Even as content creation becomes a core piece of what marketers do, most businesses still struggle with two key pieces: scaling and measuring it. At the core of both of these challenges is one root cause. Most businesses do not understand that content is not an asset, it is a business model. So, if it’s
- [Tell Your Story, Advance Your Career: A Storytelling Master Class](https://www.amanewyork.org/event/tell-your-story-advance-your-career-a-storytelling-master-class/) - REGISTER HERE FOR THIS FREE WEBINAR Storytelling is one of the most potent tools we have to demonstrate our abilities, persuade others and gain support for our ideas. But harnessing the power of story is a skill that must be learned. In this interactive seminar, Heather Thomas and Jane Praeger will share the neuroscience that
- [Teamstand Presents: Where Did the Time Go?](https://www.amanewyork.org/event/teamstand-presents-where-did-the-time-go/) - Teamstand aims to make work-life simpler by helping you make faster, better decisions – starting from your email inbox. From entrepreneurs to creative teams, we empower you where you work and communicate today. In partnership with AMA New York, we invite you to join us for a 45-minute research session where we explore the concept
- [Take Your Seat at the Table: Leadership Strategies for the New Decade](https://www.amanewyork.org/event/take-your-seat-at-the-table-leadership-strategies-for-the-new-decade/) - As Amazon rolls out its digital payments service, a deft marketing strategy is essential. Leah Holzman Glass, head of global ......
- [Strategic Marketing 2022](https://www.amanewyork.org/event/strategic-marketing-2022/) - Reuters Events: Strategic Marketing 2022 is returning to New York this October (20-21) – we’re bringing together leaders from the world’s most influential brands to define the future of marketing. With C-Suite speakers from Bose, Samsung, UPS, PepsiCo, Nationwide, GE, Mondelēz, and more, this is the global platform to inspire and empower marketing leaders – contemporize
- [Startup Marketing Panel: Leveraging Your Skills to Marketing a Startup](https://www.amanewyork.org/event/startup-marketing-panel-leveraging-your-skills-to-marketing-a-startup/) - [On Demand] How do you know if you’re a fit for the startup environment? When the startups come calling, which of your corporate skills will best serve you? As the startup world continues to grow, the nuances of marketing in the startup space continue to adapt and evolve. Join our expert-led panel discussion on Thursday,
- [Sports Marketing With The Nets](https://www.amanewyork.org/event/nba-sports-marketing/) - EVENT PICTURES Thank you for your interest in this event! Unfortunately, tickets have sold out. Every niche of marketing is filled with obstacles and opportunities, risks and rewards. No field of marketing has more challenges than sports marketing. How do you create a unique experience regardless of wins and losses? How do you create a community
- [Speed Networking](https://www.amanewyork.org/event/speed-networking/) - VIEW EVENT PICTURES Join us for a night of Speed Networking with your fellow New York marketers! Doesn’t matter if you’re new to networking or simply stink at circulating a room, with this format you’ll get to meet 7-10 of your peers one-on-one. Your ticket includes a complimentary drink. Get your business cards ready and
- [Sonic Branding: What Does a Brand Sound Like?](https://www.amanewyork.org/event/sonic-branding-what-does-a-brand-sound-like/) - Sonic Branding has come a long way since commercial jingles. Today it only takes a few notes or sounds to recognize iconic brands such as Intel or AT&T. Just as we be driven to salivate over the sizzle of Chili’s fajitas, these audio signatures connect with consumers on an emotional level. They’ve also been proven
- [Reuters Events: Strategic Marketing Series](https://www.amanewyork.org/event/reuters-events-strategic-marketing-series/) - Reuters Events: Strategic Marketing Series is where the world’s most influential CMOs will set the agenda for marketing teams globally. Bringing together thousands of leaders throughout the year, Marketing Interactive Week (June 8-11) and Strategic Marketing 2021 (October 12-13) are where marketing leaders are meeting to showcase innovation and refine their strategy. AMA New York will be holding special presentations of
- [Reuters Events: Strategic Marketing East 2023](https://www.amanewyork.org/event/reuters-events-strategic-marketing-east-2023/) - Reuters Events: Strategic Marketing East 2023 brings together the world’s most influential brands to define the future of market....
- [Reuters Events: Strategic Marketing 2021](https://www.amanewyork.org/event/reuters-events-strategic-marketing-2021/) - This is not just another virtual event – it’s a business-critical experience for leaders and innovators. A gathering that brings together the world’s most influential CMOs to discuss the impact of brands, leverage digital touchpoints, and unleashes opportunities that come with this shift in consumer-brand relationships. For general program related questions please email events@amanewyork.org
- [Rethinking Marketing in 2021](https://www.amanewyork.org/event/rethinking-marketing-in-2021/) - [On Demand] How Marketers Can Adapt Their Client Relationship Strategies Marketers have learned a lot in the past year that can inform advertising and client strategies. According to a recent survey of advertisers and agencies, trusted partnerships and brand safety are two of their top priorities. Join AMA New York and Lisa Ahern, VP Product
- [Resilient Brands, Resounding Campaigns: Inclusive Marketing Strategies for Lasting Success](https://www.amanewyork.org/event/resilient-brands-resounding-campaigns-inclusive-marketing-strategies-for-lasting-success/) - If you're not approaching marketing with an inclusive lens, you're leaving money on the table and risk alienating consumers.....
- [Rebooting Content Marketing](https://www.amanewyork.org/event/rebooting-content-marketing/) - The New B2B Content Marketing and Becoming an Audience Company in a Post-Digital World We’ve seen the recent headlines: “Businesses Struggle with Digital Content”. “Content Marketing is more expensive or takes too long”. Well, the truth is – those headlines are mostly true. But they don’t have to be. Marketers can transform strategic content into
- [Rainmaking Through Networking](https://www.amanewyork.org/event/rainmaking-through-networking/) - THE HANDOUT Do you own every room you enter? More directly, can you network? In a day and age where marketing careers have high turnover and many marketers have begun to work for themselves, do you possess the main skill necessary to advance your agenda? Most people think networking is simply going to an event,
- [Prestige & Power: Nation Branding at the Crossroads](https://www.amanewyork.org/event/prestige-power-nation-branding-at-the-crossroads-3/) - The past three years have upset three decades of global order. With a geopolitical realignment underway, countries are going to new lengths to manage their image in the pursuit of trade, tourists, and talent. And from advertisements to sponsorships, ‘Twiplomacy’ to talk shows, these country campaigns are changing attitudes worldwide. How can marketers channel the
- [Pink Goldfish: Exploit Imperfection and Captivate Your Customers](https://www.amanewyork.org/event/think-outside-the-bowl/) - VIEW PICTURES True differentiation in business is rare. We are now living in an age of equivalency which makes businesses seek new ways to stand out. So how do you differentiate your company in the sea of sameness? This workshop will provide you with an actionable seven-part framework to leverage what makes you unique and
- [NFTS in the Real World: Web3 in Marketing Series by 1000heads](https://www.amanewyork.org/event/nfts-in-the-real-world-web3-in-marketing-series-by-1000heads/) - Join 1000heads in person for the first of our new panel series on web3. Each event will focus on a different area of web3 and give brand marketers actionable insights into how they can harness the technology in meaningful ways. The first panel will focus on real-world applications of NFTs. We will be joined by
- [Networking Ninja: Relationship-building workshop for marketers](https://www.amanewyork.org/event/networking-ninja/) - No matter what stage of your career you are in, a strong network will help you reach your goals. AMA New York kicks off its four-part “Networking Ninja” series this fall to help marketers hone their networking skills and meet other professionals in the industry. At our first event, Dave Kerpen, best-selling author, top LinkedIn
- [Mom2020: The Definitive Guide To The Modern Day Mom Webinar](https://www.amanewyork.org/event/mom2020-modern-day-mom-webinar/) - The modern mom has changed in many ways over the last decade. Suzy will reveal some of the most interesting and actionable data points they’ve collected from over 2,500 moms in their consumer panel in this webinar! The secrets to the modern mom’s approach to parenting, health & wellness, grocery shopping, dietary preferences, self-care strategies,
- [Mets Social Strategy Secrets: How To Connect With Your Audience](https://www.amanewyork.org/event/mlb-mets-marketing/) - VIEW PICTURES Social media has changed marketing forever. The power, reach, and convenience of social media plays a major factor in the influence of potential buyers each and every day. Consumers stay glued to their social platforms via their cell phones searching for news and information while seeking out the hottest fashion trends and the
- [Member Appreciation Mix and Mingle](https://www.amanewyork.org/event/member-appreciation-mix-and-mingle/) - EVENT PICTURES AMA New York is celebrating our members and invite you to join us for an end-of-summer social at The Empire Rooftop. We’ve prepared fun icebreakers to kick off the after-work mixer and help you network with fellow marketers. Also, if you need to update your LinkedIn profile picture, HEADSHOT.NYC will be taking complimentary professional headshots
- [Media & Entertainment Panel: How Covid Changed the Need for Digital Engagement](https://www.amanewyork.org/event/media-entertainment-panel-how-covid-changed-the-need-for-digital-engagement/) - [ON DEMAND] When COVID-19 hit the U.S. in March of 2020, the media and entertainment industry was among the most adversely affected. Organizations reacted to the crisis by closing in-person venues…stadiums, theaters, theme parks, etc., and pivoted toward direct-to-consumer platforms. Relationships with advertisers also weakened as budgets tightened. But, these changes also opened up new
- [Maximize Your Holiday Ads on Social](https://www.amanewyork.org/event/maximize-your-holiday-ads-on-social/) - Keys to a Successful 2020 Season When it comes to the unmissable opportunity of raising brand awareness during the holidays, you can usually look to past years to determine your advertising plan. But with 2020 being a time unlike any other, you’ll need to reinvent the wheel and consider how to approach your holiday advertising this season.
- [Marketing to Changing America: Understanding the Roles of Research and Purpose](https://www.amanewyork.org/event/marketing-to-changing-america-understanding-the-roles-of-research-and-purpose/) - [On Demand] Acute changes in our national dynamic have resulted in consumers putting a sharper focus on brands’ values. As their beliefs move beyond self and towards the greater good, consumers are showing loyalty to brands that align with their priorities and quickly shedding relationships that are performative in nature. At the same time, the
- [Marketing the New York Mets](https://www.amanewyork.org/event/marketing-mets/) - EVENT PICTURES Join us for an evening of sports marketing and baseball with the New York Mets. The evening starts at the Mets Café with a talk from Mark Fine, Executive Director of Marketing for the team, who will discuss how the franchise goes to market. After his session, we will head to our seats, grab
- [Marketing Post COVID-19: Now What?](https://www.amanewyork.org/event/marketing-post-covid-19-now-what/) - WATCH ON DEMAND VIEW PRESENTATION SLIDES As consumers emerge from stay-at-home orders and social distancing, how will their behaviors change? During the pandemic, consuming social media content and shopping online was the norm. What will happen post-COVID-19? Join us as Aliza Freud, the founder and CEO of influencer marketing platform She Speaks, answers these questions,
- [Marketing Hall of Fame Speaks: Bringing the Future Forward](https://www.amanewyork.org/event/marketing-hall-of-fame-speaks-bringing-the-future-forward/) - Join us for a global online discussion with the legends of marketing Marketing Hall of Fame Speaks: Bringing the Future Forward October 29th at 2:30 pm – 4:00 pm Online Don’t miss this special free online live event that will feature some of the world’s most brilliant marketers. Marketing Hall of Fame Inductees will discuss
- [MARKETING CAREER BOOTCAMP, WORKSHOP 3: NETWORK YOURSELF INTO YOUR NEXT CAREER](https://www.amanewyork.org/event/marketing-career-bootcamp-workshop-network-yourself-into-your-next-career/) - Whether you’re looking for your first job or trying to make a change, it’s a challenging time to search. To help you navigate this uncertainty, we’re hosting a three-part virtual series, “Your Next Step: Marketing Career Bootcamp.” Don’t miss this opportunity to invest in yourself and get all your questions answered by a team of
- [MARKETING CAREER BOOTCAMP, WORKSHOP 2: BUILD YOUR PERSONAL BRAND](https://www.amanewyork.org/event/marketing-career-bootcamp-build-your-personal-brand/) - Whether you’re looking for your first job or trying to make a change, it’s a challenging time to search. To help you navigate this uncertainty, we’re hosting a three-part virtual series, “Your Next Step: Marketing Career Bootcamp.” Don’t miss this opportunity to invest in yourself and get all your questions answered by a team of
- [MARKETING CAREER BOOTCAMP, WORKSHOP 1: THE TRUE POWER OF LINKEDIN: HOW TO LEVERAGE LINKEDIN FOR YOUR JOB SEARCH](https://www.amanewyork.org/event/marketing-career-bootcamp-workshop-1-the-true-power-of-linkedin-how-to-leverage-linkedin-for-your-job-search/) - Whether you’re looking for your first job or trying to make a change, it’s a challenging time to search. To help you navigate this uncertainty, we’re hosting a three-part virtual series, “Your Next Step: Marketing Career Bootcamp.” Don’t miss this opportunity to invest in yourself and get all your questions answered by a team of
- [Marketer’s Toolkit Workshop: How to Talk to Your Global Customers in Their Native Language](https://www.amanewyork.org/event/marketers-toolkit-workshop-how-to-talk-to-your-global-customers-in-their-native-language/) - [On Demand] The pet industry is a dog-eat-dog world, and Jordanna Ber knows all about it. At Rover, the international company known for providing 5-star pet sitters and walkers in eight European markets, Jordanna heads up the market localization team. From web and mobile applications to social media content, she has managed localization for it all. And
- [Marketer’s Toolkit Workshop: Building an Email Marketing Strategy That Delivers](https://www.amanewyork.org/event/marketers-toolkit-workshop-building-an-email-marketing-strategy-that-delivers/) - [on demand] PRESENTATION SLIDES 2020 threw us a curveball, yet provided an opportunity to pause, reflect, declutter and recenter. Throughout this challenging year, we also saw a massive surge in ecommerce. As a result, digital marketing and specifically, email strategy, became more critical and integral to surviving (and thriving!) than ever before. If you haven’t reviewed your email
- [Marketer’s Toolkit Workshop](https://www.amanewyork.org/event/marketers-toolkit-workshop/) - ON DEMAND VIDEO PRESENTATION SLIDES Treating Audiences Like Customers – Investing In Audience Personas Not everyone who engages with your content will necessarily become a customer. Understanding the customer and their journey can help facilitate this. Whether it’s for blogs, website copy, social media posts or emails, audience personas are a guide containing all the
- [madconNYC – Where Marketing and Digital Meet](https://www.amanewyork.org/event/madconnyc-where-marketing-and-digital-meet/) - You’re not a cookie-cutter marketer, so why attend a cookie-cutter event? We’re bringing members of the digital marketing and advertising industry together to learn, discover, and connect in a different way — think less conference, more build your own virtual adventure. At madconNYC, you choose the experiences that align with your objectives. If you want
- [LinkedIn Masterclass: LinkedIn Profile Rules to Land 6-Figure Jobs](https://www.amanewyork.org/event/linkedin-masterclass-linkedin-profile-rules-to-land-6-figure-jobs/) - Want to create an optimized LinkedIn Profile to land your 6-figure dream job? Ensure your resume will generate interviews for the jobs you want by working with the company that Forbes.com named a Top 100 Career Website, and the leading LinkedIn and resume expert who LinkedIn hired to moderate their 2,000,000+ member Premium Group! In
- [Let’s Talk About Equity: A Masterclass for DEI Practitioners & Marketers](https://www.amanewyork.org/event/lets-talk-about-equity-a-masterclass-for-dei-practitioners-marketers/) - What’s the difference between D&I and DEIB? In the past 3 years, companies have increased their spend on D&I, DEI, and DEIB initiatives with varied success. The trouble is, that everyone isn’t clear on the role these initiatives serve and what each “letter” stands for, especially the “E.” Equity is often the stepchild of the
- [Is ROE the New ROI?](https://www.amanewyork.org/event/is-roe-the-new-roi/) - [On Demand] Let’s Talk about Return on Engagement, Return on Emotion, and Return on Experience In today’s new ecosystem, successful marketing campaigns track beyond Return on Investment (ROI) to paid, earned, and owned media. When your customers, clients, and potential leads are engaging with your brand on social media, this drives greater brand awareness, reach, and
- [IIEX Europe: Insight Innovation Exchange 2023](https://www.amanewyork.org/event/iiex-europe-insight-innovation-exchange-2023/) - Imagined and produced by GreenBook, the Insight Innovation Exchange is not just another conference – it’s one of the largest and most prestigious consumer insights events in the world. March 28-29 |Register Today | Use code: PARTNER40 For general program-related questions please email events@amanewyork.org
- [Hype Strategies to Help You Survive an Economic Crisis](https://www.amanewyork.org/event/hype-strategies-to-help-you-survive-an-economic-crisis/) - [on demand] What causes certain people to thrive and survive while everyone else is getting crushed by difficult circumstances? Intelligence? Persistence? Creativity? A central attribute that sets survivors apart from others is their ability to see the world “as it really is,” rather than how others “think it ought to be.” It’s a quality shared
- [How to Use Influencer Marketing to Drive Awareness and Sales at Scale](https://www.amanewyork.org/event/how-to-use-influencer-marketing-to-drive-awareness-and-sales-at-scale/) - Marketers have been steadily increasing the budget allocated to influencer marketing, and the pandemic has only accelerated this trend. According to Influencer Marketing Hub, Influencer Marketing spend is projected to hit $9.7 billion in 2020, an increase of close to 50% over 2019. Marketers are finding that influencers can be a one-stop shop for creative
- [How To Build Your Brand On Instagram](https://www.amanewyork.org/event/instagram-trivia/) - EVENT PICTURES Join us for a fun night of networking and Instagram Trivia in this interactive workshop. Your knowledge of the platform will be tested as you go through fun rounds of questions on how to build your brand on Instagram. Everyone will be moving around to each table throughout the night so you’ll get
- [How Inclusive Is Your Marketing?](https://www.amanewyork.org/event/how-inclusive-is-your-marketing/) - A primer on countering bias and changing the world The national dialogue has made major shifts towards diversity and inclusion. Companies are ready to design more equitable systems that showcase the vital contributions and inherent value people from diverse backgrounds bring to the table. There is no better place to demonstrate your commitment than in
- [Holiday Cocktails in the Greenroom](https://www.amanewyork.org/event/holiday-cocktails-in-the-greenroom/) - We made it through 2020! Celebrate the end of this unprecedented year at “Holiday Cocktails in the Greenroom,” a virtual happy hour. Participate from the comfort of your own home and make our signature cocktail/mocktail, or bring your drink of choice to meet a curated group of career-minded marketers. Join AMA New York along with sister chapters
- [Healthcare Marketing Panel: Marketing Strategies to Build Customer Trust in the Digital Age](https://www.amanewyork.org/event/healthcare-marketing-panel-marketing-strategies-to-build-customer-trust-in-the-digital-age/) - [On Demand] Healthcare in the US is complex and confusing … and more so because of Covid19. Consumers, or patients, place a high value on their experience when interacting with healthcare professionals and systems. Speed and ease of access, transparency, trustworthiness and reputation are among desired attributes, but they are not always apparent within the
- [GreenBook’s IIEX North America](https://www.amanewyork.org/event/greenbooks-iiex-north-america/) - Get your tickets for GreenBook’s IIEX North America event, May 24-25, and be a part of 2 future-defining days where you’ll learn how to effectively leverage generative AI in research, and learn the latest on how to apply your insights toward successful product innovation. Use promo code GREENBOOK30 for a 30% discount. Register Now! For general program-related
- [From Insights to Action: Creating True Customer-Centricity](https://www.amanewyork.org/event/creating-true-customer-centricity/) - RESERVE YOUR SPOT A majority of customers say the experience a company provides is as important as its products and services, according to the latest research from Salesforce. Join us at the software company’s NYC headquarters to learn how your marketing strategy can be more customer-focused using technology and industry best practices. Peter Coffee, Vice
- [First Party Data Strategies and Universal Identity in 2022](https://www.amanewyork.org/event/first-party-data-strategies-and-universal-identity-in-2022/) - Marketing in a Cookieless World We invite CMOs, Head of Marketing and other Marketing Leaders to Join Us for the AMA National and AMA New York Partner to Deliver the 3-part series Session 1: First Party Data Strategies and Universal Identity in 2022 Session 2: Cookieless Marketing will Help Reveal True Customer Identity Session 3:
- [Finding Success with Influencer Marketing in 2021: Strategies for CPG Brands](https://www.amanewyork.org/event/finding-success-with-influencer-marketing-in-2021-strategies-for-cpg-brands/) - JOIN US! Consumer packaged goods brands have always needed to stand out from the crowd in order to reach market-saturated consumers, and this has been especially true for the food and beverage industry during the past year. Not only is the playing field more crowded than ever, COVID-19 has changed our grocery buying habits, certainly
- [Executive Branding for CMOs](https://www.amanewyork.org/event/executive-branding-for-cmos/) - Join our Special Guest Karen Tiber Leland as she reveals the power of personal branding Karen is the best-selling author of six books, which have sold over 450,000 copies. August 18, 2020 | 1:00 – 2:00 p.m. ABOUT THIS SESSION: A personal and business brand is not just a single statement or a clever quip
- [Disrupt Or Be Disrupted! Three Ways Marketers Can Anticipate and Exploit Dramatic Industry Changes](https://www.amanewyork.org/event/disrupt-or-be-disrupted/) - Featuring International Innovation Experts, Gary Fraser And Bryan Mattimore Global competition, increased M & A activity, and the pace of technological advances have placed established US brands in jeopardy of losing significant market share and/or entire businesses from unanticipated competitive incursions. Three new strategic, marketing-innovation methodologies: Disruptive War Gaming, Disruptive Business Modeling, and Disruptive Technology Solutions, pioneered by
- [Discover Insights Google and Adobe Analytics Can’t](https://www.amanewyork.org/event/sig-google-analytics-insights-event/) - Tools like Google and Adobe Analytics are great but don’t always capture the intent behind your visitor’s actions. They don’t show you that potential customers left your website frustrated because they couldn’t complete an intended task, like creating an account or finding a certain piece of information. Adopting the Top Task methodology, on the other
- [Developing Racially and Ethnically Diverse Marketing Leaders](https://www.amanewyork.org/event/building-racially-and-ethnically-diverse-marketing-leadership-teams/) - AMA New York is inviting all CMOs and marketers with 8 or more years of experience in the industry to join our limited seat, private roundtable discussion. This conversation will explore: • What are the roadblocks and why do rising marketers leave or not succeed within their organizations? • What about pay, bonuses, acknowledgment of
- [Data & Analytics: A Fireside with Google, Cisco, and Salesforce](https://www.amanewyork.org/event/data-analytics-a-fireside-with-google-cisco-and-salesforce/) - [On Demand] Join AMA Triangle, AMA Iowa, and AMA New York for an epic discussion as we dive into all things data with expert panelists from Google, Salesforce, and Cisco! We’ll explore current trends in analytics, illuminate the bridge between marketing and data, discover how to turn data into actionable insights, and learn the latest on data privacy and
- [Content Marketing World Conference and Expo 2023](https://www.amanewyork.org/event/content-marketing-world-conference-and-expo-2023/) - Content Marketing World, produced by the experts at Content Marketing Institute, is the largest gathering of content marketers.....
- [Content Marketing World 2020](https://www.amanewyork.org/event/content-marketing-world-2020/) - Content Marketing World 2020 is NOW VIRTUAL Join us October 13-16 for our 10TH ANNIVERSARY Content Marketing World 2020 is going online. For ten years, CMWorld has been on the leading edge of content marketing education, experiences, and trends – and this year will be no different. The Content Marketing Institute is planning the most educational
- [Consumers Over Fifty. A Goldmine Waiting To Be Tapped](https://www.amanewyork.org/event/consumers-over-50/) - EVENT PICTURES Every seven seconds, an American consumer turns 50. Today, people ages 50-75 represent over 40% of U.S. adult consumers. People over 50 are responsible for 50% of all consumer spending. For the next 50 years, the 50+ segment will be the largest consumer segment in our country. And yet, for all its vast size, spending power
- [CMO EXCLUSIVE: Brands and Racial Inequality – Virtual CMO Roundtable](https://www.amanewyork.org/event/cmo-exclusive-brands-and-racial-inequality-virtual-cmo-roundtable/) - Virtual CMO Roundtable July 28, 2020 | 12:30 – 2:00 p.m. REGISTRATION IS CLOSED Conversations and opinions about brands and racial inequality abound. The topics range from the iconic depictions of products to the diversity of marketing teams. All marketing leaders want to get it right as they respond and close this crater in our
- [Cocktails in the Greenroom – A Toast to Health: Virtual Networking Happy Hour](https://www.amanewyork.org/event/cocktails-in-the-greenroom-a-toast-to-health-virtual-networking-happy-hour/) - A Toast to Health! Get in the spirit of spring at AMA New York’s popular virtual happy hour, Cocktails in the Greenroom. Join us on Thursday, April 29, from 6 to 7 pm EDT, to network with marketers in the healthcare industry and many others across the country. AMA Chapter leaders will lead ten breakout rooms
- [Cocktails in the Greenroom](https://www.amanewyork.org/event/cocktails-in-the-greenroom/) - RESERVE YOUR SPOT TODAY Join us for “Cocktails in the Greenroom” — a virtual happy hour on Thursday, May 7 at 6pm. Participate from the comfort of your own home and make our signature cocktail/mocktail or bring your drink of choice to meet a curated group of career-minded professionals from across the country. Our small
- [Women in Marketing Series – Take Your Seat at the Table: Leadership Strategies for the New Decade](https://www.amanewyork.org/event/women-in-marketing-series-take-your-seat-at-the-table-leadership-strategies-for-the-new-decade/) - The 2020 Women in the Workplace report has shown that women remain dramatically underrepresented in leadership positions.....

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- [marketing leadership](https://www.amanewyork.org/tag/marketing-leadership/)
- [communications](https://www.amanewyork.org/tag/communications/)
- [CPG Marketing](https://www.amanewyork.org/tag/cpg-marketing/)
- [D2C marketing](https://www.amanewyork.org/tag/d2c-marketing/)
- [Brand Values](https://www.amanewyork.org/tag/brand-values/)
- [customer lifecycle](https://www.amanewyork.org/tag/customer-lifecycle/)
- [predictive marketing](https://www.amanewyork.org/tag/predictive-marketing/)
- [retention marketing](https://www.amanewyork.org/tag/retention-marketing/)
- [anti-bias marketing](https://www.amanewyork.org/tag/anti-bias-marketing/)
- [equality](https://www.amanewyork.org/tag/equality/)
- [flexibility](https://www.amanewyork.org/tag/flexibility/)
- [Future of Work](https://www.amanewyork.org/tag/future-of-work/)
- [executive marketers](https://www.amanewyork.org/tag/executive-marketers/)
- [DEI metrics](https://www.amanewyork.org/tag/dei-metrics/)
- [gender equity](https://www.amanewyork.org/tag/gender-equity/)
- [gender bias](https://www.amanewyork.org/tag/gender-bias/)
- [Social Justice](https://www.amanewyork.org/tag/social-justice/)
- [brand activism](https://www.amanewyork.org/tag/brand-activism/)
- [research](https://www.amanewyork.org/tag/research/)
- [multichannel marketing](https://www.amanewyork.org/tag/multichannel-marketing/)
- [performance marketing](https://www.amanewyork.org/tag/performance-marketing/)
- [social media marketing](https://www.amanewyork.org/tag/social-media-marketing/)
- [video marketing](https://www.amanewyork.org/tag/video-marketing/)
- [communication](https://www.amanewyork.org/tag/communication/)
- [Marketing Expertise](https://www.amanewyork.org/tag/marketing-expertise/)
- [AMA Original Content](https://www.amanewyork.org/tag/ama-original-content/)
- [partner](https://www.amanewyork.org/tag/partner/)
- [Webinar](https://www.amanewyork.org/tag/webinar/)
- [ai](https://www.amanewyork.org/tag/ai/)
- [happy hour](https://www.amanewyork.org/tag/happy-hour/)
- [hiring](https://www.amanewyork.org/tag/hiring/)
- [recruitment](https://www.amanewyork.org/tag/recruitment/)
- [Masterclass](https://www.amanewyork.org/tag/masterclass/)
- [healthcare](https://www.amanewyork.org/tag/healthcare/)
- [virtual](https://www.amanewyork.org/tag/virtual/)
- [customer engagement](https://www.amanewyork.org/tag/customer-engagement/)
- [customer loyalty](https://www.amanewyork.org/tag/customer-loyalty/)
- [D2C](https://www.amanewyork.org/tag/d2c/)
- [women working](https://www.amanewyork.org/tag/women-working/)
- [Global Marketing](https://www.amanewyork.org/tag/global-marketing/)
- [International Marketing](https://www.amanewyork.org/tag/international-marketing/)
- [startup marketing](https://www.amanewyork.org/tag/startup-marketing/)
- [startup marketing strategy](https://www.amanewyork.org/tag/startup-marketing-strategy/)
- [Covid](https://www.amanewyork.org/tag/covid/)
- [Digital Engagement](https://www.amanewyork.org/tag/digital-engagement/)
- [Direct to Consumer](https://www.amanewyork.org/tag/direct-to-consumer/)
- [Media and Entertainment](https://www.amanewyork.org/tag/media-and-entertainment/)
- [Email Marketing Strategy](https://www.amanewyork.org/tag/email-marketing-strategy/)
- [workshop](https://www.amanewyork.org/tag/workshop/)
- [cocktails](https://www.amanewyork.org/tag/cocktails/)
- [group discussion](https://www.amanewyork.org/tag/group-discussion/)
- [holiday](https://www.amanewyork.org/tag/holiday/)
- [trivia](https://www.amanewyork.org/tag/trivia/)
- [media](https://www.amanewyork.org/tag/media/)
- [roundtable](https://www.amanewyork.org/tag/roundtable/)
- [You’ve heard of Blockchain in relation to bitcoin or cryptocurrency](https://www.amanewyork.org/tag/youve-heard-of-blockchain-in-relation-to-bitcoin-or-cryptocurrency/)
- [Current Insights](https://www.amanewyork.org/tag/current-insights/)
- [Downloadable Resource](https://www.amanewyork.org/tag/downloadable-resource/)
- [strategic thinking](https://www.amanewyork.org/tag/strategic-thinking/)
- [digital proficiency](https://www.amanewyork.org/tag/digital-proficiency/)
- [collaboration](https://www.amanewyork.org/tag/collaboration/)
- [sports marketing](https://www.amanewyork.org/tag/sports-marketing/)
- [retail](https://www.amanewyork.org/tag/retail/)
- [marketing automation](https://www.amanewyork.org/tag/marketing-automation/)
- [Anti-American](https://www.amanewyork.org/tag/anti-american/)
- [Future of Marketing](https://www.amanewyork.org/tag/future-of-marketing/)