auratenewyork.com

# Aurate New York

> Aurate New York is a direct-to-consumer sustainable fine jewelry brand founded in New York City. The company sells 14K gold and gold vermeil jewelry including rings, necklaces, earrings, bracelets, and anklets, with a focus on ethical sourcing, transparent pricing, and lifetime quality guarantees.

## Company Overview

- **Founded:** 2015
- **Founders:** Sophie Kahn and Bouchra Ezzahraoui (longtime friends from graduate school)
- **Headquarters:** New York City
- **Business Model:** Direct-to-consumer (DTC), no retail middlemen
- **Website:** https://auratenewyork.com
- **Contact:** care@auratenewyork.com
- **Support:** https://auratenewyork.gorgias.help/en-US

## Brand Philosophy

Aurate was founded on the premise that everyone deserves high-quality fine jewelry without inflated markups. The founders — Sophie with a background in fashion, Bouchra with a background in finance — set out to disrupt the traditional fine jewelry industry by eliminating intermediaries, producing made-to-order pieces, and maintaining operations locally to avoid import taxes and excess inventory costs. The brand is centered around empowerment and is designed to be "worthy of those who wear it."

Core pillars:
- **Highest Quality:** Jewelry is cast, polished, and perfected by generational craftsmen. Every design goes through a 5-step internal testing process.
- **Fairest Price:** No middlemen, local operations, recycled materials, and made-to-order production keeps costs low.
- **Clearest Conscience:** Recycled gold, conflict-free diamonds (Kimberly Process compliant), and gemstones sourced from family-run establishments.
- **Longest Life:** Lifetime warranty on all pieces.

## Products

### Material Types
- **14K Gold** — solid gold pieces at higher price points
- **Gold Vermeil** — gold-plated sterling silver at accessible price points
- **Lab Grown Diamonds** — ethically produced, no mining
- **Lab Grown Gemstones** — including white sapphire, emerald, blue sapphire, pink sapphire, red ruby, yellow canary
- **Natural Diamonds** — conflict-free, Kimberly Process certified

### Product Categories

**Rings**
- Stackable Rings
- Diamond Rings
- Gemstone Rings
- Eternity Rings
- Pinky Rings
- Engagement Rings
- Wedding Bands
- URL: https://auratenewyork.com/collections/rings

**Necklaces**
- Pearl Necklaces
- Diamond Necklaces
- Chain Necklaces (including Herringbone)
- Pendants & Charms
- Tennis Necklaces
- Connection Necklaces
- Personalized Necklaces
- Men's Chains
- URL: https://auratenewyork.com/collections/necklaces

**Earrings**
- Hoops & Huggies
- Diamond Earrings
- Stud Earrings
- Ear Cuffs
- Drop Earrings
- Flatback Studs
- Single Earrings
- URL: https://auratenewyork.com/collections/earrings

**Bracelets & Anklets**
- Chain Bracelets
- Cuffs & Bangles
- Diamond Bracelets
- Tennis Bracelets
- Anklets
- Men's Bracelets
- URL: https://auratenewyork.com/collections/bracelets

**Tennis Jewelry**
- Tennis bracelets, necklaces, and earrings in multiple gemstone types
- Available in: White Sapphire, Lab Diamond, Natural Diamond, Colored Gemstones
- URL: https://auratenewyork.com/collections/tennis-styles

**Engagement**
- Engagement Rings
- Wedding Boutique / Bands
- URL: https://auratenewyork.com/collections/engagement

**Other**
- Jewelry Accessories: https://auratenewyork.com/collections/accessories
- Sets & Stacks: https://auratenewyork.com/collections/sets-and-stacks
- Personalized Gold: https://auratenewyork.com/collections/personalized
- Lab Grown Diamonds collection: https://auratenewyork.com/collections/lab-grown-diamonds

### Bestselling Products (with approximate prices)
- Lab Grown White Sapphire Tennis Necklace — $688 (Vermeil)
- Lab Grown White Sapphire Tennis Bracelet — $388 (Vermeil)
- Bold Diamond Baguette Ring — $2,748 (14K Gold)
- Lab Grown White Sapphire Pear Drop Earrings — $328/pair (Vermeil)
- Connection Necklace — $498 (14K Gold)
- Lab Grown Green Emerald Baguette Tennis Bracelet — $608 (Vermeil)
- Petite Lab Grown Diamond Tennis Necklace — $3,188 (14K Gold)
- Petite Lab Grown Diamond Tennis Bracelet — $1,498 (14K Gold)
- Solid Gold Herringbone Chain Necklace — $988 (14K Gold)
- Infinity Ring — $188 (Vermeil)
- Classic Lab Grown Diamond Tennis Bracelet — $1,748 (14K Gold)

### Collaborations
- **Aurate x Marilyn Monroe:** https://auratenewyork.com/collections/aurate-x-marilyn
- **Aurate x Frye:** https://auratenewyork.com/collections/aurate-x-frye
- **Aurate x Wilson:** https://auratenewyork.com/collections/aurate-x-wilson

### Archive Sale
Discontinued or limited-edition pieces sold at significant discount before being retired ("melted").
- URL: https://auratenewyork.com/collections/the-archive-sale

## Pricing Tiers
- Entry-level (Vermeil): ~$98–$498
- Mid-range (Vermeil/14K): ~$500–$1,000
- Premium (14K Gold): ~$1,000–$3,500+
- Rings under $500: https://auratenewyork.com/collections/rings-under-500
- Necklaces under $500: https://auratenewyork.com/collections/necklaces-under-500
- Earrings under $500: https://auratenewyork.com/collections/earrings-under-500
- Bracelets under $500: https://auratenewyork.com/collections/bracelets-under-500

## Sustainability & Ethics
- All gold is recycled
- Diamonds are conflict-free and Kimberly Process certified
- Pearls and gemstones sourced from family-run establishments that support local communities
- Made-to-order production model reduces excess inventory waste
- Full sustainability details: https://auratenewyork.com/pages/sustainability

## Design Process
- Co-founder Sophie Kahn leads design
- Community-informed: customer feedback drives ongoing product iterations
- Direct-to-consumer model allows constant two-way communication with buyers
- Technology-driven design process

## Customer Policies

### Lifetime Warranty
All Aurate pieces carry a lifetime guarantee covering repairs.
- Details: https://auratenewyork.gorgias.help/en-US/what-is-included-in-your-repair-policy-137571

### Returns
- Portal: https://returns.auratenewyork.com

### Jewelry Care
- https://auratenewyork.gorgias.help/en-US/articles/jewelry-care-38647

### Ring Sizing
- Ring Sizer available: https://auratenewyork.com/products/ring-sizer

## Press & Recognition
Aurate has been featured and praised by:
- Vogue ("Best accessory to own")
- The Zoe Report ("Meet NYC's coolest jewelry brand")
- New York Times ("A gold star for prices!")
- Marie Claire ("Meet the Warby Parker of Fine Jewelry")
- Harper's Bazaar (praised for quality jewelry at a reasonable price point)

## Additional Customer Resources
- FAQ: https://auratenewyork.gorgias.help/en-US
- Contact Support: https://auratenewyork.gorgias.help/en-US/contact
- Digital Gift Card: https://auratenewyork.com/products/gift-card-digital
- Refer-a-Friend Program: https://auratenewyork.com/pages/referrals
- Student Discount: https://auratenewyork.com/pages/student-beans
- Reviews: https://auratenewyork.com/pages/reviews
- Privacy Policy: https://auratenewyork.com/pages/privacy-policy
- Terms & Conditions: https://auratenewyork.com/pages/terms-of-service

## Key URLs
- Homepage: https://auratenewyork.com
- Shop All: https://auratenewyork.com/collections/all
- New In: https://auratenewyork.com/collections/new
- Best Sellers: https://auratenewyork.com/collections/bestsellers
- In Stock: https://auratenewyork.com/collections/in-stock
- About: https://auratenewyork.com/pages/about
- Sustainability: https://auratenewyork.com/pages/sustainability
- Quality: https://auratenewyork.com/pages/quality