baymard.com

# Baymard.com llms.txt

## Homepage
- [Research-Backed UX Insights & Expert-Led Audits](https://baymard.com): UX research institute providing ecommerce design insights and audits based on 150,000+ hours of user testing to help businesses make data-driven decisions.

## Pricing
- [Pricing](https://baymard.com/pricing): Equip your team with a vast library of research-backed UX insights to accelerate projects, streamline decisions, and simplify stakeholder feedback.

## Product
- [Product - Discover Baymard's Features](https://baymard.com/product): Access over 700+ best practice guidelines to refine user experience and justify design decisions with actionable research-backed insights.

- ['Product Page' UX Audit](https://baymard.com/ux-audit-services): Expert audit service identifying the 15 most important changes you can make to your product pages for improved performance.

- [Baseline UX Benchmark - Audit Services](https://baymard.com/product/baseline-ux-benchmark): Research-backed UX scorecard benchmarking your site against 250 guidelines, delivered yearly with structured improvement recommendations.

- [Guideline Personalization](https://baymard.com/product/research-personalization): Tailored insights showing exactly how each best practice applies to your site, empowering teams to drive measurable UX improvements.

- [UX Benchmarking](https://baymard.com/product/ux-benchmarking): UX performance measures comparing your site against industry leaders and direct competitors with 50,000+ performance ratings.

- [UX Best Practice Guidelines](https://baymard.com/product/ux-best-practice-guidelines): 700+ research-backed guidelines based on 150,000+ hours of testing, providing instant solutions for any component or use case.

- [UX Design Examples](https://baymard.com/product/ux-design-examples): 200,000+ annotated UX design examples from major brands, assessed using 150,000+ hours of testing insights for inspiration.

- [UX Query - Any UX Question Answered - Powered By AI](https://baymard.com/product/ux-query): AI-powered tool providing instant research-backed answers to complex UX questions based on 150,000+ hours of testing insights.

- [UX-Ray 1.0 - Instant UX Analysis Powered By AI](https://baymard.com/product/ux-ray): Automatic UX analysis tool scanning every component across ecommerce sites, providing actionable guidance in minutes.

- [UX Review Tool](https://baymard.com/product/ux-review-tool): Systematic site evaluation tool measuring UX performance and benchmarking against competitors and industry leaders.

- [UX Training for Your Whole Team](https://baymard.com/ux-training): Online UX training and certification platform designed to unlock team potential and upskill both UXers and non-UXers alike.

## Research
- [Why Baymard?](https://baymard.com/research): Create best-in-class user experiences and benchmark UX performance against leading sites with latest research-backed insights.

- [Apparel & Accessories Ecommerce UX Research](https://baymard.com/research/apparel-and-accessories): Large-scale research study on optimizing user experience for apparel and accessories websites with industry-specific insights.

- [Automotive Parts Ecommerce UX Research](https://baymard.com/research/automotive-parts): Comprehensive research study on optimizing user experience for automotive parts and specialty websites.

- [Components & Machinery Ecommerce UX Research](https://baymard.com/research/b2b-electronic-components-machinery): Large-scale research study on optimizing user experience for B2B electronic components and machinery websites.

- [B2B Medical & Pharma Ecommerce UX Research](https://baymard.com/research/b2b-medical-pharma): Research study on optimizing user experience for B2B medical and pharmaceutical websites with industry-specific guidelines.

- [B2B Ecommerce UX Research](https://baymard.com/research/business-to-business): Comprehensive research study on optimizing user experience for business-to-business ecommerce websites.

- [Consumables Ecommerce UX Research](https://baymard.com/research/consumables-subscription-services): Research study on optimizing user experience for consumables subscription service websites with specialized insights.

- [Digital Subscriptions & SaaS UX Research](https://baymard.com/research/digital-subscriptions): Large-scale research study on optimizing user experience for digital subscriptions and SaaS websites.

- [Direct-To-Consumer Ecommerce UX Research](https://baymard.com/research/direct-to-consumer): Research study on optimizing user experience for direct-to-consumer websites with DTC-specific insights.

- [Educational Reading & Books Ecommerce UX Research](https://baymard.com/research/educational-reading-and-books): Research study on optimizing user experience for educational reading and book websites.

- [Electronics & Office Ecommerce UX Research](https://baymard.com/research/electronics-and-office): Large-scale research study on optimizing user experience for electronics and office equipment websites.

- [Eyewear Ecommerce UX Research](https://baymard.com/research/eyewear): Research study on optimizing user experience for eyewear websites with industry-specific guidelines and insights.

- [Flight Booking & Airlines Ecommerce UX Research](https://baymard.com/research/flight-booking-and-airlines): Research study on optimizing user experience for flight booking and airline websites.

- [Footwear Ecommerce UX Research](https://baymard.com/research/footwear): Large-scale research study on optimizing user experience for footwear websites with specialized insights.

- [Health & Beauty Ecommerce UX Research](https://baymard.com/research/health-and-beauty): Research study on optimizing user experience for health and beauty websites with industry-specific guidelines.

- [Home & Hardware Ecommerce UX Research](https://baymard.com/research/home-and-hardware): Large-scale research study on optimizing user experience for home and hardware websites.

- [Furniture & Decor Ecommerce UX Research](https://baymard.com/research/houseware-and-furnishings): Research study on optimizing user experience for furniture and home decor websites with specialized insights.

- [Insurance Ecommerce UX Research](https://baymard.com/research/insurance): Large-scale research study on optimizing user experience for insurance websites with industry-specific guidelines.

- [ISP Ecommerce UX Research](https://baymard.com/research/internet-service-providers): Research study on optimizing user experience for internet service provider websites.

- [Jewelry & Watches Ecommerce UX Research](https://baymard.com/research/jewelry-and-watches): Large-scale research study on optimizing user experience for jewelry and watch websites.

- [Luxury Goods Ecommerce UX Research](https://baymard.com/research/luxury-goods): Research study on optimizing user experience for luxury goods websites with specialized insights.

- [Mass Merchant Ecommerce UX Research](https://baymard.com/research/mass-merchant): Large-scale research study on optimizing user experience for mass merchant websites.

- [Meal Kit Ecommerce UX Research](https://baymard.com/research/meal-kits): Research study on optimizing user experience for meal kit websites with industry-specific guidelines.

- [Merchandise & Print-to-Order Ecommerce UX Research](https://baymard.com/research/merchandise-and-print-to-order): Research study on optimizing user experience for merchandise and print-to-order websites.

- [Food Delivery & Takeout Ecommerce UX Research](https://baymard.com/research/online-food-delivery): Research study on optimizing user experience for food delivery and takeout mobile sites and apps.

- [Online Grocery Ecommerce UX Research](https://baymard.com/research/online-grocery): Large-scale research study on optimizing user experience for online grocery websites with specialized insights.

- [Online Learning Ecommerce UX Research](https://baymard.com/research/online-learning): Research study on optimizing user experience for online learning websites with educational platform insights.

- [Pet Food & Care Ecommerce UX Research](https://baymard.com/research/pet-food-and-care): Large-scale research study on optimizing user experience for pet food and care websites.

- [Sports Gear & Equipment Ecommerce UX Research](https://baymard.com/research/sports-gear-and-equipment): Research study on optimizing user experience for sports gear and equipment websites.

- [Telco Ecommerce UX Research](https://baymard.com/research/telco): Large-scale research study on optimizing user experience for telecommunications websites.

- [Toys, Crafts & Hobbies Ecommerce UX Research](https://baymard.com/research/toys-and-crafts): Research study on optimizing user experience for toys, crafts, and hobbies websites.

- [Travel Accommodations Ecommerce UX Research](https://baymard.com/research/travel-accommodations): Large-scale research study on optimizing user experience for hotel and property rental websites with travel-specific insights.

- [Travel Tours Booking Ecommerce UX Research](https://baymard.com/research/travel-tours-experience-booking): Research study on optimizing user experience for travel tours and experience booking websites.

- [Video Games Ecommerce UX Research](https://baymard.com/research/video-games): Large-scale research study on optimizing user experience for video game websites with industry-specific guidelines.

- [Vitamins & Supplements Ecommerce UX Research](https://baymard.com/research/vitamins-supplements): Research study on optimizing user experience for vitamins and supplements websites with specialized insights.

## Blog
- [10 Sales UX Best Practices For E-Commerce](https://baymard.com/blog/10-sales-ux-best-practices): Ten evidence-based UX practices for improving ecommerce sales and promotions, including how to help users find deals and clearly display pricing.

- [Use a 3-Level Information Hierarchy for "How It Works" Page](https://baymard.com/blog/3-level-how-it-works-page): Research-backed guide for designing effective "How It Works" pages on subscription sites using a 3-level information hierarchy with images and grids.

- [Filtering UX: 5 Essential Filter Types](https://baymard.com/blog/5-essential-filters): Study revealing 5 essential filter types that users need on product listing pages, with 57% of ecommerce sites failing to offer all five types.

- [Baymard's New Free Plan Explained](https://baymard.com/blog/access-baymard-for-free): Information about Baymard's new free plan offering instant access to premium UX research and industry-leading ecommerce design insights at no cost.

- [94% of the Largest E-Commerce Sites Are Not Accessibility Compliant](https://baymard.com/blog/accessibility-benchmark-launch): Research showing 94% of top ecommerce sites fail basic accessibility compliance, with analysis of common issues in links, images, and form fields.

- [The Optimal Layout for Hotel & Property Rental Search Results](https://baymard.com/blog/accommodations-split-view): UX research on optimal layout for hotel and property rental search results, recommending split-view layouts over traditional list views for better UX.

- [Always Collapse Completed Accordion Checkout Steps into Summaries](https://baymard.com/blog/accordion-checkout-usability): Best practices for accordion-style checkout flows, emphasizing the importance of collapsing completed steps into summaries rather than just headers.

- [Accordion Style Checkouts – The Holy Grail of Checkout Usability?](https://baymard.com/blog/accordion-style-checkout): Research analyzing whether accordion-style checkouts improve user experience, examining how users perceive and navigate multi-step checkout processes.

- [Self-Service UX: Distinguish Primary from Secondary Paths in 'My Account' Drop-Down](https://baymard.com/blog/account-drop-down-structure): Study showing 71% of sites fail to properly distinguish primary from secondary features in account drop-down menus, with recommendations for improvement.

- [Where to Send Users after They 'Sign In' or 'Reset Password'](https://baymard.com/blog/account-sign-in-flows): Research on user expectations after signing in, revealing 34% of sites send users to wrong pages after login or password reset, with solutions provided.

- [How to Improve Validation Errors](https://baymard.com/blog/adaptive-validation-error-messages): Guide on improving form validation errors with adaptive messaging, showing how 98% of sites fail to properly support users when addressing error issues.

- [Add UX Best Practice Cards To Figma](https://baymard.com/blog/add-ux-best-practice-cards-to-figma): Introduction to Baymard's Figma plugin that allows designers to add UX best practice cards directly to Figma and FigJam projects for reference.

- [Form Usability: Getting Address Line 2 Right](https://baymard.com/blog/address-line-2): Form usability research on implementing "Address Line 2" fields correctly to avoid distracting users who don't need this optional address information.

- [Have an Address Validator (47% Don't)](https://baymard.com/blog/address-validator): Research showing 47% of sites lack address validators, explaining how these tools prevent user input errors and reduce unfulfilled orders from bad addresses.

- [Filtering UX: Combining Filter Options](https://baymard.com/blog/allow-applying-of-multiple-filter-values): Study on filtering UX showing 15% of sites don't allow combining multiple filter options, forcing users to tediously reload pages between selections.

- [Always Allow Users to Navigate across User Reviews via Reviewer-Submitted Images](https://baymard.com/blog/allow-navigation-across-reviews-from-reviewer-images): Research on enabling users to navigate through customer-submitted images in product reviews to help inform purchasing decisions more effectively.

- [Allow Users to Upload Images with Their Review (34% of Sites Don't)](https://baymard.com/blog/allow-reviewers-to-upload-images): Study showing 34% of sites don't allow users to upload images with reviews, despite user-generated photos being crucial for realistic product depiction.

- [B2B Electronics: Always Allow Users to Search Long Lists of Filter Options](https://baymard.com/blog/allow-search-for-long-filter-options-lists): B2B electronics research showing why long filter option lists need search functionality to help users quickly locate desired filtering criteria.

- [Always Use Thumbnails to Represent Additional Product Images](https://baymard.com/blog/always-use-thumbnails-additional-images): Mobile UX research showing 76% of mobile sites don't use thumbnails for additional product images, making it harder for users to browse product photos.

- [5 Apparel UX Best Practices](https://baymard.com/blog/apparel-5-best-practices): Five essential UX practices for apparel ecommerce, addressing how 90% of clothing sites fail to help users properly assess product appearance, size, or fit.

- [Apparel & Accessories: New UX Benchmark with 5,500+ Performance Scores](https://baymard.com/blog/apparel-and-accessories-2024-benchmark-part1): UX benchmark study of 10 apparel sites with over 5,500 performance scores and 4,700 best practice examples for clothing and accessories ecommerce.

- [New Apparel & Accessories UX Benchmark 2025](https://baymard.com/blog/apparel-and-accessories-ux-benchmark-2025): Updated UX benchmark of 14 apparel and accessories sites featuring over 7,000 performance scores and 6,000 best practice examples for 2025.

- [Apparel E-commerce UX Research Launch](https://baymard.com/blog/apparel-ecommerce-ux-research-launch): Launch announcement of large-scale apparel UX research study revealing 1,720+ issues, with key takeaways on size selection and size chart usage.

- [Apparel E-commerce: Group and Label Size Filter Options](https://baymard.com/blog/apparel-how-to-format-size-options-in-the-size-filter): Research on properly grouping and labeling size filter options in apparel ecommerce to prevent user confusion with mixed numeric and alphabetic sizes.

- [Apparel UX: Always Provide an Aggregate "Fit" Subscore](https://baymard.com/blog/apparel-provide-aggregate-fit-subscore-in-reviews): Study showing 33% of apparel sites don't provide aggregate "fit" scores in reviews, making it difficult for users to gauge overall product fit.

- [Best Practices For A Size Filter In A Sidebar](https://baymard.com/blog/apparel-put-size-filter-near-top-and-expand-for-sidebar-filtering): Research on positioning size filters prominently in sidebars to prevent users from wasting time on products unavailable in their size.

- [Category Navigation & Curated Paths Vs Search](https://baymard.com/blog/apparel-search): Study showing apparel users prefer category navigation and curated browsing over search functionality, with recommendations for investment priorities.

- [Apparel: 10 Best Practices on Sizing](https://baymard.com/blog/apparel-size-information): Research revealing 83% of apparel sites provide insufficient sizing information, with 10 best practices for helping customers determine correct sizes.

- [Use Buttons or Buttons Plus an Open Text Field for Updating Cart Quantity (61% Don't)](https://baymard.com/blog/auto-update-users-quantity-changes): Research on cart quantity updates showing many users struggle with current implementations and better design patterns.

- [9 UX Best Practice Design Patterns for Autocomplete Suggestions (Only 19% Get Everything Right)](https://baymard.com/blog/autocomplete-design): Comprehensive study of search autocomplete features showing only 19% of sites achieve optimal performance with 9 key design patterns.

- [Search UX: Autodirect or Guide Users to Matching Category Scopes (46% Get It Wrong)](https://baymard.com/blog/autodirect-searches-matching-category-scopes): Research on directing users from product type searches to relevant category pages, with 46% of sites missing this feature.

- [Provide "Fully Automatic Address Lookup"](https://baymard.com/blog/automatic-address-lookup): Study showing 55% of sites lack automatic address lookup features, leading to common user typos and checkout abandonment.

- [New Automotive Parts & Specialty UX Benchmark with 5,000+ Performance Scores and 4,000+ Best Practice Examples](https://baymard.com/blog/automotive-parts-2023-benchmark): Comprehensive UX benchmark of 10 automotive parts sites with industry-specific performance analysis and best practices.

- [Product Pages: 'Free Shipping' Should Not Only Be in a Site-Wide Banner (32% Get It Wrong)](https://baymard.com/blog/avoid-banners-only-free-shipping): Research showing how 32% of sites display free shipping offers in ways users are likely to overlook due to banner blindness.

- [PDP UX: Core Product Content Is Overlooked in 'Horizontal Tabs' Layouts (Yet 28% of Sites Have This Layout)](https://baymard.com/blog/avoid-horizontal-tabs): Study revealing 27% of users miss core product content when sites use horizontal tab layouts, despite 28% of sites using this design.

- [Avoid Extensive Multicolumn Layouts](https://baymard.com/blog/avoid-multi-column-forms): Form usability research showing why extensive multicolumn checkout forms are more difficult to complete, yet 16% of sites still use them.

- [Mobile UX: Avoid Subpages on Product Pages](https://baymard.com/blog/avoid-using-subpages): Mobile UX study showing 26% of sites use subpages for product details, causing users to overlook important content entirely.

- [B2B Electronic Components and Machinery Sites: New UX Benchmark with Over 4,800 Performance Scores and 3,600 Best Practice Examples](https://baymard.com/blog/b2b-electronic-components-and-machinery-benchmark): Comprehensive benchmark of 10 B2B electronics sites with industry-specific UX performance scores and examples.

- [B2B Electronics Sites: 2 High-Level Takeaways from 2,500+ Hours Testing](https://baymard.com/blog/b2b-electronic-components-machinery-launch): Key insights from extensive B2B electronics research highlighting critical product table design and detailed product information needs.

- [B2B Medical & Pharma Sites: New UX Benchmark with Over 4,500 Performance Scores and 3,500+ Best Practice Examples](https://baymard.com/blog/b2b-medical-and-pharma-benchmark): Comprehensive UX benchmark of 10 B2B medical and pharmaceutical sites with industry-specific analysis.

- [4 Design Patterns That Violate "Back" Button UX Expectations – 59% of Sites Get It Wrong](https://baymard.com/blog/back-button-expectations): Research on user expectations for back button behavior revealing common violations by 59% of sites and design solutions.

- [Baymard Institute - Our 10 Year Anniversary](https://baymard.com/blog/baymard-10-years-of-ux-research): Celebration of 10 years of UX research featuring 17 staff-favorite articles and contest to win $960 worth of UX research.

- [A Completely New Baymard is Ready for You and Your Team](https://baymard.com/blog/baymard-premium-launch): Launch announcement of Baymard Premium with major changes to research publication and access to the full research catalog.

- [The Baymard YouTube Channel Launches](https://baymard.com/blog/baymard-youtube-channel-launch): Introduction to Baymard's YouTube channel featuring weekly UX videos based on 150,000+ hours of research condensed into digestible content.

- [Baymard Update: New UX Benchmark for Food Delivery & Takeout Mobile Sites and Mobile Apps](https://baymard.com/blog/benchmark-takeout-food-delivery): New benchmark of 8 food delivery mobile sites and apps with over 3,000 performance scores and 2,000 best practices.

- [Baymard Update: New UX Benchmark for Travel Accommodations Websites (OTAs, Hotels, Vacation Rentals)](https://baymard.com/blog/benchmark-travel-accommodations): Comprehensive benchmark of 10 travel accommodation sites with over 4,500 performance scores and 3,000+ examples.

- [Baymard Update: New Industry UX Benchmarks for Luxury, Telco, and Grocery](https://baymard.com/blog/benchmark-update-may2021): Three new industry benchmarks covering luxury goods, telecommunications, and online grocery with 6,000+ performance scores.

- [Baymard Update: 13 New Case Studies and 3 New 2021 Benchmarks (Checkout, Product Page, and On-Site Search UX)](https://baymard.com/blog/benchmark-update-october21): Major update with 13 case studies across health, sports, and entertainment industries plus three updated UX benchmarks.

- [UX Research: 7 Reasons B&H Photo's Mobile Site is Best-in-Class](https://baymard.com/blog/bhphoto-mobile-experience): Analysis of B&H Photo's mobile experience showing seven implementations that make it best-in-class among 50 benchmarked sites.

- [Order Cancellation Request: Have a 'Cancellation Requested' Order State](https://baymard.com/blog/cancellation-requested-order-state): Research on reducing user anxiety during order cancellation by implementing dedicated cancellation request states and communication.

- [CAPTCHAs Have an 8% Failure Rate, and 29% if Case Sensitive](https://baymard.com/blog/captchas-in-checkout): Study revealing high CAPTCHA failure rates during checkout and recommendations for avoiding them despite 16% of sites still requiring them.

- [Dashboard Design: Dashboard Cards Must Be Highly Consistent and Appropriately Styled](https://baymard.com/blog/cards-dashboard-layout): Research on effective dashboard card design emphasizing consistency and proper styling for account feature organization.

- [Category-Specific Sorting: A New Way to Sort Products](https://baymard.com/blog/category-specific-sorting): Introduction of category-specific sorting as an alternative to traditional filtering, addressing user needs overlooked by ecommerce sites.

- [2024 E-Commerce Checkout: Expanded and Updated Checkout Research Findings](https://baymard.com/blog/checkout-2024-launch): Major checkout study update based on large-scale testing revealing 1,350+ UX issues and resulting in 110+ guidelines.

- [Checkout Optimization: Minimize Form Fields](https://baymard.com/blog/checkout-flow-average-form-fields): Research showing 18% of users abandon purchases due to checkout complexity, with strategies for reducing form fields.

- [Checkout Optimization: From 16 Form Fields to 8 Fields (keynote presentation)](https://baymard.com/blog/checkout-optimization-from-16-fields-to-8): Presentation demonstrating how to reduce checkout from 16 to 8 fields based on user behavior research.

- [Checkout UX: Avoid "Apply" Buttons](https://baymard.com/blog/checkout-usability-apply-buttons): Study showing users often overlook or misunderstand "Apply" buttons, yet 22% of sites continue using them in checkout.

- [7 Accessibility UX Articles](https://baymard.com/blog/collections/accessibility): Collection of accessibility research articles based on usability testing observations and findings for inclusive design.

- [14 Accounts & Self Service UX Articles](https://baymard.com/blog/collections/accounts-and-self-service): Research-based articles on ecommerce account features and self-service design based on usability testing findings.

- [70 Cart & Checkout UX Articles](https://baymard.com/blog/collections/cart-and-checkout): Comprehensive collection of cart and checkout UX research articles based on extensive usability testing observations.

- [46 Homepage & Category UX Articles](https://baymard.com/blog/collections/homepage-and-category): Research articles on homepage, category, and navigation design based on usability testing findings and observations.

- [124 Mobile UX Articles](https://baymard.com/blog/collections/mobile): Extensive collection of mobile UX research articles based on usability testing observations and findings.

- [26 On-Site Search UX Articles](https://baymard.com/blog/collections/on-site-search): Research articles on ecommerce search and autocomplete functionality based on usability testing observations.

- [52 Product List UX Articles](https://baymard.com/blog/collections/product-list): Collection of research articles on list items, sorting, and filtering based on usability testing findings.

- [51 Product Page UX Articles](https://baymard.com/blog/collections/product-page): Research articles on product page designs and features based on usability testing observations and findings.

- [Product Thumbnails Should Dynamically Update to Match the Variation Searched For (54% Don't)](https://baymard.com/blog/color-and-variation-searches): Research showing 5-12% of searches include color terms, yet 54% of sites display static thumbnails regardless of color searched.

- [Combine Variations of Products into One List Item (12% Don't)](https://baymard.com/blog/combine-variations-one-list-item): Study showing how displaying product variations as separate list items negatively impacts product finding, yet 12% of sites do this.

- [Consumables Subscription Service Sites: New UX Benchmark with over 3,000 Performance Scores and 2,300 Best Practice Examples](https://baymard.com/blog/consumables-subscription-services-benchmark): Comprehensive benchmark of 8 consumables subscription sites with industry-specific UX performance analysis.

- [Consumables Subscription Services Site UX: Avoid This Major CTA Pitfall](https://baymard.com/blog/consumables-subscriptions-cta): Research on primary CTA design for subscription services showing how poor implementation creates abandonment points for users.

- [Contextual List Item Information – A New E-Commerce Personalization Technique](https://baymard.com/blog/contextual-list-item-information): Introduction of personalization technique to show relevant product attributes without creating information overload in product lists.

- [Always Copy the Active Autocomplete Suggestion to the Search Field (58% Don't)](https://baymard.com/blog/copy-search-suggestion-to-search-field): Search UX research showing 58% of sites fail to support users who want to refine autocomplete suggestions for better queries.

- [Credit Card Number Field: Auto-Format Spaces](https://baymard.com/blog/credit-card-field-auto-format-spaces): Study showing 80% of sites don't auto-format credit card numbers with spaces, making 16-digit entry more difficult for users.

- [5 'Credit Card Form' Implementations That Make 'L.L. Bean' Best-in-Class](https://baymard.com/blog/credit-card-form-ux-llbean): Analysis of L.L. Bean's superior credit card form design addressing the most error-prone checkout fields with 70% of sites providing little help.

- [Accounts & Self-Service UX Best Practices 2025](https://baymard.com/blog/current-state-accounts-selfservice): Top 5 accounts and self-service UX best practices backed by 2025 benchmark data showing common pitfalls and solutions.

- [Product Page UX Best Practices 2025](https://baymard.com/blog/current-state-ecommerce-product-page-ux): Top 15 product page UX best practices for 2025 showing pitfalls and strategies for improving customer retention.

- [Checkout UX Best Practices 2024](https://baymard.com/blog/current-state-of-checkout-ux): Analysis showing 65% of leading sites perform mediocre or worse in checkout UX with 11 key pitfalls and improvement strategies.

- [Homepage & Category UX Best Practices 2017](https://baymard.com/blog/current-state-of-ecommerce-category-ux): Research showing 39% improvement in homepage and category UX performance since 2013 with remaining problem areas identified.

- [Product List UX Best Practices 2024](https://baymard.com/blog/current-state-product-list-and-filtering): Study revealing 44% of leading sites have severe product list and filtering issues with 15 best practices for improvement.

- [5 Common Usability Pitfalls of Custom Designed Drop-Downs (31% Have Drop-Down UI Issues)](https://baymard.com/blog/custom-dropdowns-cause-issues): Research showing 31% of custom dropdown implementations have usability issues despite 82% of sites using them in checkout.

- [When to Override Native UI Components](https://baymard.com/blog/custom-vs-native-ui): Research-based guidance on rare instances when custom UI components are acceptable alternatives to standard browser components.

- [How To Make "Decorative" and "Functional" Images Accessible to All Users (52% of Sites Don't)](https://baymard.com/blog/decorative-functional-image-accessibility): Accessibility research showing 52% of sites have inaccessible images for users with visual impairments and screen reader users.

- [Mobile E-Commerce UX: Deemphasize 'Install App' Ads or Avoid Them Entirely](https://baymard.com/blog/deemphasize-install-app-ads): Mobile UX research showing "Install App" ads can cause site abandonments with strategies to minimize negative impact.

- [Always Sort Product Lists by Diversity-Based "Relevance" (24% Don't)](https://baymard.com/blog/default-sort-type): Research showing default sort order heavily influences product discovery, yet 24% of sites don't use diversity-based relevance sorting.

- [Save Account Creation for the Confirmation Step (42% Don't)](https://baymard.com/blog/delayed-account-creation): Checkout research showing account creation requests during checkout distract from purchase goals, yet 42% of sites do this.

- [Furniture UX: Deprioritize "View in Room"](https://baymard.com/blog/deprioritize-view-in-room-augmented-reality): Study showing 87% of users avoid AR "View in Room" features due to reliability issues and purchase decision delays.

- [10 Desktop Web UX Best Practices](https://baymard.com/blog/desktop-ux-ecommerce): Evidence-based solutions for 10 common desktop web pitfalls backed by 2025 Desktop UX benchmark data and analysis.

- [Digital Subscriptions & SaaS: New UX Benchmark with 2,300+ Performance Scores and 1,600+ Best Practice Examples](https://baymard.com/blog/digital-subscriptions-and-saas-2024-benchmark): Comprehensive UX benchmark of 10 digital subscription and SaaS sites with industry-specific performance analysis.

- [Digital Subscription & SaaS UX Benchmark 2025](https://baymard.com/blog/digital-subscriptions-and-saas-2025-benchmark): Updated UX benchmark of 10 digital subscription and SaaS sites with over 2,300 performance scores and practical examples.

- [Furniture UX: Always Provide a "Dimensions" Image](https://baymard.com/blog/dimensions-measurements-product-size-image): Research showing users struggle with textual dimensions alone and need visual dimension images to assess furniture size accurately.

- [Drop-Down Usability - Drop-Down UX](https://baymard.com/blog/drop-down-usability): Comprehensive guide on when drop-downs work effectively and when to avoid them, with alternative UI component recommendations.

- [Provide a Hover Delay of 300–500 MS for Hover-Based Drop-Down Menus (60% Don't)](https://baymard.com/blog/dropdown-menu-flickering-issue): Research on preventing flickering issues in hover-based dropdown menus with proper delay implementation guidance.

- [DTC UX: Avoid Intermediary Category Pages](https://baymard.com/blog/dtc-avoid-intermediary-category-pages): Study showing intermediary category pages can disorient users on direct-to-consumer sites despite being useful for larger retailers.

- [Direct-to-Consumer UX Benchmark: 5 Common DTC Pitfalls](https://baymard.com/blog/dtc-benchmark): DTC UX benchmark revealing common issues with brand communication and product guidance, with solutions for improvement.

- [DTC UX: Niche Direct-To-Consumer Sites Rarely Need On-Site Search (Should Invest Elsewhere)](https://baymard.com/blog/dtc-search): Research showing small DTC brands don't need expensive search tools as users rarely use search on niche sites.

- [Direct-to-Consumer Research: 5 Effective Ways for DTC Sites to Tell Their 'Brand' & 'Product' Stories](https://baymard.com/blog/dtc-users-informational-needs): Study showing 62% of DTC users seek brand details, with five effective ways to communicate brand and product stories.

- [Reasons for Cart Abandonment – Why 70% of Do So](https://baymard.com/blog/ecommerce-checkout-usability-report-and-benchmark): Comprehensive analysis of why 70% of ecommerce visitors abandon carts with 2025 data and conversion improvement strategies.

- [6 Use Cases for Compatibility Databases on E-Commerce Sites](https://baymard.com/blog/ecommerce-compatibility-databases): Research on preventing lost sales and returns through proper product compatibility databases with six key use cases.

- [Homepage UX Best Practices 2021](https://baymard.com/blog/ecommerce-homepage-ux): Analysis of homepage UX performance with eight common pitfalls and best practices for improvement despite generally decent performance.

- [How Layout Bugs Keep Haunting E-Commerce Sites – It's Time to Fix This](https://baymard.com/blog/ecommerce-layout-bugs): Investigation into persistent layout bugs causing purchase abandonment with organizational solutions for prevention.

- [Homepage & Navigation UX Best Practices 2024](https://baymard.com/blog/ecommerce-navigation-best-practice): Research showing 76% of desktop sites perform poorly in navigation UX with 12 common pitfalls and solutions.

- [Overcategorization of the Product Catalog Can Lead to Abandonment (Yet 75% Get It Wrong)](https://baymard.com/blog/ecommerce-over-categorization): Study showing how improper product categorization harms navigation, yet 75% of sites make these mistakes.

- [E-Commerce Product List Usability: Report & Benchmark](https://baymard.com/blog/ecommerce-product-lists-report-and-benchmark): Benchmark of 50 top sites revealing product lists, filters, and sort tools are overlooked aspects of ecommerce UX.

- [Avoid "Quick Views" for Spec-Driven Product Types (21% Don't)](https://baymard.com/blog/ecommerce-quick-views): Research showing quick views add unnecessary friction for spec-driven products, yet 21% of sites provide them anyway.

- [Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (41% of Sites Have Issues)](https://baymard.com/blog/ecommerce-search-query-types): 2024 search benchmark with 5,000+ ratings showing 41% of sites fail to support eight key search query types.

- [Consider Providing "Intermediary Category Pages" (13% Don't)](https://baymard.com/blog/ecommerce-sub-category-pages): Research on when intermediary category pages help users find products and how to implement them without hindering discovery.

- [In-Person Training](https://baymard.com/blog/ecommerce-ux-training-us-and-europe): Five-day ecommerce UX training workshops and certification programs available in the US, Europe, and at company offices.

- [Use a Fake 'Editing' Flow When Users Try to Update Their Stored Credit Card (84% of Sites Don't)](https://baymard.com/blog/editing-credit-card-ux-research): Research showing 24% of users get new cards yearly, yet 84% of sites don't allow editing stored payment information.

- [Educational Reading & Books UX Benchmark 2025](https://baymard.com/blog/educational-reading-and-books-2025-benchmark): New benchmark of 7 educational reading and book sites with over 2,900 performance scores and 1,900 examples.

- [Electronics Sites: New UX Benchmark with 3,000+ Performance Scores and 2,500+ Best Practice Examples](https://baymard.com/blog/electronics-benchmark-2024): Comprehensive benchmark of 5 electronics sites with industry-specific UX performance analysis and examples.

- [UX Research on Product Page Videos: Where and How to Embed Them (35% Get it Wrong)](https://baymard.com/blog/embedding-product-page-videos): Research on optimal placement and integration of product videos so users can actually find and use them effectively.

- [Ensure Sufficient Image Resolution and Zoom](https://baymard.com/blog/ensure-sufficient-image-resolution-and-zoom): Study showing 25% of sites don't provide high-resolution images or adequate zoom levels, affecting product perception.

- [4 Essential Sort Types](https://baymard.com/blog/essential-sort-types): Research revealing 64% of sites fail to provide all four essential sort types: price, user rating, best-selling, and newest.

- [EU Accessibility Act 2025: 5 Best Practices](https://baymard.com/blog/european-accessibility-act-2025): Guide to European Accessibility Act requirements with five best practices for making ecommerce sites more accessible.

- [250+ New Examples Added from Large-Scale Testing on European Sites](https://baymard.com/blog/european-ecommerce-ux-research): Research findings from European ecommerce sites showing user behavior consistency with over 250 new UX examples.

- [European Sites: Updated UX Benchmark with over 4,950 Performance Scores and 4,100+ Best Practice Examples](https://baymard.com/blog/european-sites-benchmark): Comprehensive benchmark of 10 European B2C retail sites with extensive performance scores and examples.

- [Always Explain Industry-Specific Filters (62% Don't)](https://baymard.com/blog/explain-industry-specific-filters): Research showing unclear or technical filter labels cause users to miss suitable products and abandon sites.

- [Phone Number UX: Always Explain Why the "Phone Field" Is Required (39% Don't)](https://baymard.com/blog/explain-phone-number-field): Research showing 14% of users abandon checkout when phone is required without explanation, yet 39% of sites don't provide reasons.

- [External Article: 10 Requirements for Making Homepage Carousels Work for End-Users](https://baymard.com/blog/external-article-homepage-carousels): Testing findings showing homepage carousels can perform adequately on ecommerce sites but require 10 strict implementation requirements.

- [External Article: The Current State of E-Commerce Filtering](https://baymard.com/blog/external-article-state-of-ecommerce-filters): Seven research findings on user filtering experiences published at Smashing Magazine based on usability testing.

- [External Article: Testing Pagination Against Infinite Scrolling and 'Load More' Buttons](https://baymard.com/blog/external-load-more-vs-pagination-vs-infinite-scrolling): Large-scale usability study comparing pagination, infinite scrolling, and load more buttons to determine best performance for ecommerce.

- [Eyewear UX Benchmark 2025](https://baymard.com/blog/eyewear-2025-benchmark): New benchmark of 7 eyewear sites with over 3,400 UX performance scores and 2,500 best practice examples.

- [Flight Booking & Airlines UX Benchmark 2025](https://baymard.com/blog/flight-booking-and-airlines-2025-benchmark): Comprehensive benchmark of 10 airline and flight booking sites with over 2,500 performance scores and 1,900 examples.

- [Food Delivery & Takeout: New UX Benchmark with 3,000+ Performance Scores and 2,000+ Best Practice Examples](https://baymard.com/blog/food-delivery-and-takeout-2024-benchmark): Industry-specific benchmark of 8 food delivery and takeout sites with comprehensive UX performance analysis.

- [3 High-Level UX Takeaways from 1100+ Hours of Testing Leading Food Delivery and Takeout Sites](https://baymard.com/blog/food-delivery-takeout-launch): Research study on food delivery optimization based on 1100+ hours of testing, distilled into 372 design guidelines.

- [Footer Links Should be Divided into Distinct Semantic Sections (13% of Sites Don't Use These Footer Best Practices)](https://baymard.com/blog/footer-links-ecommerce): Research showing footer links help users find auxiliary information, yet many designs consistently perform poorly with users.

- [Have Direct Links to Returns and Shipping Info](https://baymard.com/blog/footer-needs-return-shipping-links): Study showing 20% of sites lack direct footer links to return policy and shipping information that users actively seek.

- [New Furniture & Home Decor UX Benchmark 2024](https://baymard.com/blog/furniture-and-home-decor-benchmark-2024-part1): Comprehensive benchmark of 10 furniture and home decor sites with over 5,000 performance scores and 5,400 examples.

- [New Furniture & Home Decor UX Benchmark 2025](https://baymard.com/blog/furniture-and-home-decor-benchmark-2025): Updated benchmark of 5 furniture and home decor sites with over 2,800 performance scores and 1,400 examples.

- [3 Key Takeaways For Furniture & Home Decor UX](https://baymard.com/blog/furniture-and-home-decor-ux-research): Large-scale research study uncovering 1,900+ UX issues from 2,500 hours of testing furniture and home decor sites.

- [4 Gifting UX Best Practices For E-commerce](https://baymard.com/blog/gifting-flow): Research revealing 60% of sites don't clearly communicate gifting options, with four ways to provide superior gifting UI and flow.

- [Testing ChatGPT-4 for 'UX Audits' Shows an 80% Error Rate & 14–26% Discoverability Rate](https://baymard.com/blog/gpt-ux-audit): Study comparing ChatGPT-4 to human UX professionals in auditing 12 webpages, showing AI's limitations in UX analysis.

- [Grocery UX: Dynamically Update the "Add to Cart" Button to a Quantity Selector after Item Added](https://baymard.com/blog/grocery-add-to-cart-buttons): Research showing grocery users need rapid item addition feedback to avoid confusion and friction during product browsing.

- [4 "Online Grocery" Ecommerce UX Best Practices](https://baymard.com/blog/grocery-ecommerce-benchmark): Grocery UX benchmark revealing all sites and apps have severe UX issues with four best practices to avoid abandonments.

- [Grocery and Food Delivery Site UX: Allow Users to Add "Past Purchases" to the Cart from the Homepage](https://baymard.com/blog/grocery-food-delivery-orders): Research on homepage importance for grocery users and how highlighting past purchases supports repeat purchasing behavior.

- [Online Grocery UX: 5 High-Level UX Takeaways from 1,100 Hours of Testing Leading Grocery Websites](https://baymard.com/blog/grocery-site-ux-launch): Research study on grocery site optimization based on 1,168 hours of testing, distilled into 427 design guidelines.

- [Online Grocery UX: 3 Ways to Make Setting Grocery Substitution Preferences Easier](https://baymard.com/blog/grocery-substitutions): Study showing substitution selection is challenging for grocery users with three key ways to simplify this process.

- [3 Strategies for Handling Accidental 'Taps' on Touch Devices](https://baymard.com/blog/handling-accidental-taps-on-touch-devices): Mobile testing findings on managing inadvertent touches with three strategic approaches for better touch interface design.

- [Allow Users to Purchase Temporarily 'Out of Stock' Products by Increasing the Delivery Time (68% Don't)](https://baymard.com/blog/handling-out-of-stock-products): Research showing 68% of sites don't allow purchasing temporarily unavailable products despite this being viable for users.

- [Filter List Design: Have Filters for All Displayed List Item Info (38% Don't)](https://baymard.com/blog/have-filters-for-list-item-info): Study showing 38% of sites lack filters for displayed information, which can directly cause user abandonment.

- [Health & Beauty Sites: New UX Benchmark with 1,500+ Performance Scores and 1,200+ Best Practice Examples](https://baymard.com/blog/health-and-beauty-benchmark-2023): Industry-specific benchmark of 3 health and beauty sites with comprehensive UX performance analysis.

- [Product List and Category Navigation: Highlight Items Already in the User's Cart (96% Don't)](https://baymard.com/blog/highlight-products-if-in-users-cart): Research showing 96% of sites don't highlight cart items in product lists, despite this being important for user orientation.

- [35% of SaaS Sites Fail to Make the Service's UI Sufficiently Prominent to Prospects](https://baymard.com/blog/highlight-saas-ui): Study showing visual representations of service UI are crucial for decision-making, yet many subscription sites lack adequate displays.

- [Highlight the User's Current Scope in the Main Navigation (66% of Sites Don't)](https://baymard.com/blog/highlight-users-navigation-scope): Research showing 66% of sites don't highlight current navigation scope, making it difficult for users to understand their location.

- [Make It Clear Where Hit Areas in Visual Elements Lead: 33% of Sites Don't](https://baymard.com/blog/hit-areas-in-visual-elements): Homepage research showing unclear hit area destinations slow product finding and cause user disorientation on 33% of sites.

- [Home & Hardware Sites: New UX Benchmark with 2,700+ Performance Scores and 2,300+ Best Practice Examples](https://baymard.com/blog/home-and-hardware-benchmark-2023): Comprehensive benchmark of 5 home and hardware sites with industry-specific UX performance analysis.

- [Home & Hardware Sites: New UX Benchmark with 2,500+ Performance Scores and 2,000+ Best Practice Examples](https://baymard.com/blog/home-and-hardware-benchmark-2024): Updated benchmark of 5 home and hardware sites with comprehensive performance scores and practical examples.

- [10 UX Requirements for Homepage Carousels](https://baymard.com/blog/homepage-carousel): Research showing 46% of homepage carousels have issues, with 10 requirements for user-friendly design or simpler alternatives.

- [Horizontal Filtering Toolbars: 2 Reasons to Be Cautious](https://baymard.com/blog/horizontal-filtering-sorting-design): Research showing horizontal filtering toolbars don't work for all product types and two key reasons users struggle with them.

- [Display "Applied Filters" in an Overview (32% Aren't Using the Best UX Practices for Filtering)](https://baymard.com/blog/how-to-design-applied-filters): Large-scale testing showing applied filter overviews speed product finding and orient users, yet 32% of sites don't provide them.

- [Format the "Expiration Date" Fields Exactly the Same as the Physical Credit Card (72% Don't)](https://baymard.com/blog/how-to-format-expiration-date-fields): Checkout research showing 72% of sites fail to format expiration date fields like physical cards, needlessly delaying orders.

- [Provide Images of Accessory, Apparel, and Cosmetic Products on a Human Model](https://baymard.com/blog/human-model): Research showing human model images provide vital context and scale comparison for more than just apparel products.

- [6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs](https://baymard.com/blog/implementing-mobile-hierarchy-breadcrumbs): Study showing mobile users rely on breadcrumbs for navigation, yet 36% of sites don't provide full category paths.

- [Product Page UX: All Products Need at Least One 'In Scale' Image (28% Get It Wrong)](https://baymard.com/blog/in-scale-product-images): Research showing 42% of users try to determine size from images, yet many sites lack proper scale reference images.

- [Furniture & Home Decor UX: Always Include Contents and Quantities in the List Item for Sets and Bundles](https://baymard.com/blog/include-contents-quantities-list-item-sets-bundles): Study showing users struggle to identify exact items and quantities in furniture sets without clear list item information.

- [PDP UX: Provide an 'Included Accessories' Image and Clarify That Optional Accessories Are Extra (44% Don't)](https://baymard.com/blog/included-accessories-image): Research showing 31% of sites don't provide included accessories images, which can clarify pricing and increase attractiveness.

- [Ecommerce Homepage UX: Can Users Infer the Breadth of Your Product Catalog?](https://baymard.com/blog/inferring-product-catalog-from-homepage): Study showing homepages that don't feature product range can cause users to misinterpret site type and lose sales.

- [Accessibility in E-Commerce: Use 'ALT' Text to Communicate the Core Content of "Informational" Images (55% of Sites Don't)](https://baymard.com/blog/informational-image-accessibility): Accessibility research showing 55% of sites have images inaccessible to users with visual impairments and screen reader users.

- [Usability Testing of Inline Form Validation: 31% Don't Have It, 4% Get It Wrong](https://baymard.com/blog/inline-form-validation): Checkout testing showing live inline validation saves users from errors, yet 31% of sites don't provide it.

- [Consider Using Localized Input Masks for 'Phone' and Other Restricted Inputs (64% Aren't Taking Advantage of Input Masking)](https://baymard.com/blog/input-masking-form-field): Research on input masks helping users fill information with less errors, yet 64% of sites don't implement them correctly.

- [Inspirational Images Should Link to All Depicted Products (9% of Sites Don't)](https://baymard.com/blog/inspirational-product-images-links): Study showing 9% of sites make it difficult for users to find and purchase products featured in inspirational images.

- [Always Integrate Social Media Visuals on the Product Page for Relevant Products (67% of Sites Don't)](https://baymard.com/blog/integrate-social-media-visuals-on-product-page): Research showing 67% of product pages don't offer social media images despite users needing them for purchase decisions.

- [Self-Service UX: Integrate All Order Tracking Info and Events Within the E-Commerce Site Itself (56% Don't)](https://baymard.com/blog/integrate-tracking-info): Study showing order tracking is most sought-after self-service feature, yet 56% of sites don't integrate it properly.

- [7 Navigational Implementations that Make Kohl's Best-in-Class](https://baymard.com/blog/kohls-category-navigation-ux): Case study of Kohl's exceptional homepage and category UX performance among 50 benchmarked sites with seven key implementations.

- [Readability: The Optimal Line Length](https://baymard.com/blog/line-length-readability): Research on how text line length substantially impacts readability, yet this aspect is often overlooked in ecommerce design.

- [Accessibility for E-Commerce: 3 Best Practices For Navigational Links (73% of Sites Fail)](https://baymard.com/blog/links-accessibility): Accessibility study showing 73% of sites have links that may be inaccessible to users with visual impairments.

- [2 Key Design Principles for Product Listing Information (64% Get at Least 1 Wrong)](https://baymard.com/blog/list-item-design-ecommerce): Product list UX research showing improper information display can cause severe usability issues and site abandonment.

- [Hover UX: Use Synchronized Hover Effects & Unified Hit-Areas (76% Don't)](https://baymard.com/blog/list-items-hover-and-hit-area): Study showing 76% of sites use designs that make it unclear what can be clicked and what will happen when users interact.

- [These Three (Popular) Approaches to Implementing 'Live Chat' are Often Highly Disruptive for Users](https://baymard.com/blog/live-chat-usability-issues): Research revealing three common live chat implementations at ecommerce sites that are often highly disruptive for users.

- [Luxury Goods Sites: New UX Benchmark with 3,500+ Performance Scores and 2,500+ Best Practice Examples](https://baymard.com/blog/luxury-goods-benchmark-2024): Comprehensive benchmark of 7 luxury goods sites with industry-specific UX performance analysis and examples.

- [7 Filtering Implementations That Make Macy's Best-in-Class](https://baymard.com/blog/macys-filtering-experience): Case study showing Macy's filtering design among highest performing in 50-site benchmark with seven concrete implementations.

- [Make Product Categories the Top-Level Navigation Items on Mobile Sites (33% Don't)](https://baymard.com/blog/main-navigation-product-categories): Mobile research showing 33% of sites make navigation difficult by nesting product categories under generic "Shop" links.

- [Make "Guest Checkout" the Most Prominent Option (47% Don't)](https://baymard.com/blog/make-guest-checkout-prominent): Research showing guest checkout is key to avoiding abandonments, yet 47% of sites don't make the option prominent enough.

- [Mass Merchant Sites: New UX Benchmark with 6,000+ Performance Scores and 6,000+ Best Practice Examples](https://baymard.com/blog/mass-merchant-benchmark-2024): Comprehensive benchmark of 10 mass merchant sites with extensive industry-specific UX performance analysis.

- [4 Ways to Improve UX for Ecommerce Mass Merchant Sites](https://baymard.com/blog/mass-merchant-best-practices): Research showing mass merchant sites must excel in multiple UX areas with four high-value improvements in key areas.

- [Meal Kit Sites: New UX Benchmark with over 3,300 Performance Scores and 2,200 Best Practice Examples](https://baymard.com/blog/meal-kits-benchmark): Industry-specific benchmark of 8 meal kit sites with comprehensive UX performance scores and practical examples.

- [3 High-Level UX Takeaways from 950+ Hours of Testing Leading Meal Kits Sites](https://baymard.com/blog/meal-kits-launch): Research study on meal kit optimization based on 950+ hours of testing, distilled into 350+ design guidelines.

- [Merchandise & Print-to-Order: New UX Benchmark with 3,100+ Performance Scores and 2,300+ Best Practice Examples](https://baymard.com/blog/merchandise-and-print-to-order-2025-benchmark): New benchmark of 7 merchandise and print-to-order sites with comprehensive performance analysis and examples.

- [Mobile App UX Trends 2024](https://baymard.com/blog/mobile-app-ux-trends): Evidence-based solutions for 10 common mobile app pitfalls backed by 2024 UX Mobile App benchmark data and analysis.

- [Understanding Mobile E-Commerce UX: 5 Overarching Issues](https://baymard.com/blog/mobile-commerce-design): Large-scale mobile usability testing revealing 5 core issues shared by all mobile sites that can lead to user abandonments.

- [Provide "Quick Views" for Visually Driven Products (50% Don't)](https://baymard.com/blog/mobile-desktop-quick-views): Research on user apprehension about back-and-forth navigation between product lists and pages, especially on mobile devices.

- [Mobile E-Commerce Usability Benchmark](https://baymard.com/blog/mobile-ecommerce-benchmark): Launch of comprehensive mobile ecommerce usability benchmark database with majority of findings freely available.

- [The State of Mobile Checkout & Form Usability](https://baymard.com/blog/mobile-ecommerce-checkout-forms): Mobile research revealing average checkout process is filled with severe usability flaws preventing order completion.

- [The State of Mobile E-Commerce Search and Category Navigation](https://baymard.com/blog/mobile-ecommerce-search-and-navigation): Analysis of 5,200 design elements identifying common mobile design flaws and strategic oversights in product finding.

- [Always Provide the Full Scope for Links on Mobile Homepages (58% Don't)](https://baymard.com/blog/mobile-homepage-provide-full-scope): Research showing 58% of sites risk users severely misunderstanding product catalogs due to confusing mobile homepage links.

- [42% of Mobile Homepages Risk Setting Wrong Expectations for Their Users](https://baymard.com/blog/mobile-homepage-usability): Study showing 70% of mobile users scroll homepages to understand sites, yet 42% have designs causing catalog misinterpretation.

- [Mobile Gestures: 40% of Sites Don't Support Pinch or Tap Gestures for Product Images](https://baymard.com/blog/mobile-image-gestures): Research showing 40% of mobile sites neglect basic zoom features needed for browsing on small 3-5 inch screens.

- [Make All Color Swatches Available in Mobile List Items for Visually Driven Product Types (57% Don't)](https://baymard.com/blog/mobile-interactive-color-swatches): Mobile UX study showing product color is critical, yet 57% of sites make it difficult to explore options in mobile lists.

- [Have a "View All" Option in the Main Navigation at Each Level of the Mobile Product Catalog (Only 24% Get It Right)](https://baymard.com/blog/mobile-main-nav-view-all): Research showing mobile users need broad product access, yet most mobile navigations make this overly difficult.

- [Always Provide a Submit Button Adjacent to the Search Field on Mobile (21% Don't)](https://baymard.com/blog/mobile-search-submit-button): Mobile UX study showing absence of explicit search submit buttons causes significant friction, yet 21% of sites lack them.

- ['Touch Keyboard' Implementations Have Improved Just 9% Since 2013 (60% Still Get it Wrong)](https://baymard.com/blog/mobile-touch-keyboards): Benchmark comparison showing minimal improvement in touch keyboard usability with 60% of sites still making basic mistakes.

- [Mobile UX Trends 2025](https://baymard.com/blog/mobile-ux-ecommerce): Evidence-based solutions for 9 common Mobile Web pitfalls backed by 2025 Mobile UX benchmark data.

- [E-Commerce Accessibility: Specifying UI Elements Using "Names"](https://baymard.com/blog/names-accessibility): Research on programmatically determined "names" being critical for accessible UI elements in ecommerce contexts.

- [Mobile Apps: New UX Benchmark with Over 3,700 Performance Scores and 2,800+ Best Practice Examples](https://baymard.com/blog/native-apps-benchmark): Comprehensive benchmark of 11 mobile apps with platform-specific UX performance scores and examples.


- [New UX Research Study on Native Mobile Apps (incl. app usage rates)](https://baymard.com/blog/native-mobile-apps-launch): Extensive mobile app testing showing 98% of mobile website guidelines also apply to native mobile apps.

- [New Research Findings on 'Accounts & Self-Service' UX](https://baymard.com/blog/new-research-accounts-self-service): Research study on optimizing accounts and self-service design based on 2,866+ hours of testing and user research.

- [3 UX Best Practices for Consumables Subscription Services Websites — Based on 1,200+ Hours of UX Testing](https://baymard.com/blog/new-research-consumables-subscription-services): Research study on subscription services optimization based on 1,200+ hours of testing, distilled into 350+ guidelines.

- [New Research Study on "Digital Subscriptions" (SaaS) UX](https://baymard.com/blog/new-research-digital-subscription-services): Research on digital subscription services based on 1,440+ hours of testing with 196 design guidelines for SaaS sites.

- [Travel Accommodations UX: 3 High-Level UX Takeaways from 992 Hours of Testing Leading Travel Accommodations Sites](https://baymard.com/blog/new-research-travel-accommodations): Research study on travel accommodations optimization based on 992 hours of testing, distilled into 364 guidelines.

- [Allow Users to Choose the Frequency of Newsletter Emails (80% Don't)](https://baymard.com/blog/newsletter-frequency): Research showing 51% of users unsubscribe due to high email frequency, yet 80% of sites don't allow frequency adjustment.

- [Search UX: 5 Proven Strategies for Improving "No Results" Pages](https://baymard.com/blog/no-results-page): Study showing "No Results" pages shouldn't mean dead ends, yet 50% of sites offer few forward paths with 5 engagement strategies.

- [Product List UX: The Number of Products to Load by Default (52% Get it Wrong)](https://baymard.com/blog/number-of-items-loaded-by-default): Research showing ideal product loading amounts vary significantly, with over half of sites getting the balance wrong.

- [Offer Relevant Autocomplete Suggestions for Closely Misspelled Search Terms and Queries (69% Don't)](https://baymard.com/blog/offer-autocomplete-suggestions-for-misspellings): Search research showing 69% of sites risk user confusion due to poor misspelling support in autocomplete features.

- [5 'Order Review' UX Implementations That Make Office Depot Best-in-Class](https://baymard.com/blog/office-depot-order-review-experience): Case study of Office Depot's superior order review performance among 60 benchmarked sites with 5 key implementations.

- [Online Grocery: New UX Benchmark with 3,500+ Performance Scores and 2,900+ Best Practice Examples](https://baymard.com/blog/online-grocery-benchmark-2024): Industry-specific benchmark of 5 online grocery sites and apps with comprehensive UX performance analysis.

- [New Online Grocery UX Benchmark 2025](https://baymard.com/blog/online-grocery-benchmark-2025): Updated benchmark of 5 online grocery sites and apps with over 3,500 performance scores and 2,700 examples.

- [Online Learning UX Benchmark 2025](https://baymard.com/blog/online-learning-2025-benchmark): New benchmark of 7 online learning sites with over 2,600 UX performance scores and 1,600 practical examples.

- [6 Ways to Get More Out of Your Order Confirmation Page](https://baymard.com/blog/order-confirmation-page): Research revealing 6 ways to transform order confirmation pages from dead ends into brand engagement opportunities.

- [The 'Order Returns' Experience is Critical for Customer Retention — Yet 54% of Sites Have a Returns Interface with Substantial UX Issues](https://baymard.com/blog/order-returns-ecommerce-ux): Research showing return experiences impact retention, yet 54% of sites have severe usability issues in returns interfaces.

- [Avoid Unnecessarily Complex Password-Creation Requirements (82% Don't)](https://baymard.com/blog/password-requirements-and-password-reset): Research showing complex password requirements burden users and cause abandonments up to 18% for returning users, yet 82% of sites use them.

- [Payment Method UX: Designing Payment Selection](https://baymard.com/blog/payment-method-selection): Study showing subgroup of users relies on third-party payment options to complete checkout, yet 21% of sites only accept one method.

- [How Users Perceive Security During the Checkout Flow (Incl. New 'Trust Seal' Study 2023)](https://baymard.com/blog/perceived-security-of-payment-form): Research findings on user security perception in checkout flows with updated trust seal study results.

- [Always Persist Users' Search Queries (37% Don't)](https://baymard.com/blog/persist-search-queries): Search usability research showing persisting queries significantly speeds product finding, yet 37% of sites don't do it.

- [Pet Food & Care UX Benchmark 2025](https://baymard.com/blog/pet-food-and-care-2025-benchmark): New benchmark of 7 pet food and care sites with over 3,300 UX performance scores and 2,700 practical examples.

- [4 Ways to Improve the Post-Checkout UX](https://baymard.com/blog/post-checkout-ux-best-practices): Research showing 69% of sites don't engage users in post-checkout strategies with four key improvement methods.

- [E-Commerce UX: Post-Process Vendor-Supplied Product Data (52% Don't)](https://baymard.com/blog/post-process-product-data): Study showing 52% of sites don't harmonize product data, hampering users' ability to compare specifications across products.

- [Retain Data in Sensitive Credit Card Fields after Validation Errors (34% Don't)](https://baymard.com/blog/preserve-card-details-on-error): Research on maintaining PCI compliance while retaining card data during errors to prevent checkout abandonment.

- [Display "Price Per Unit" For Multiquantity Items (86% Don't)](https://baymard.com/blog/price-per-unit): UX testing showing users reject good-value items when unable to compare prices accurately, yet 86% of sites lack per-unit pricing.

- [10% of E-Commerce Sites Have Product Descriptions That Are Insufficient for Users' Needs](https://baymard.com/blog/product-descriptions): Research showing detailed descriptions are crucial for purchase decisions, yet 10% of sites provide inadequate information.

- [Product Page UX: Include Descriptive Text or Graphics for Some Product Images (52% Don't)](https://baymard.com/blog/product-images-descriptive-text): Study showing descriptive images highlight key features efficiently, yet 52% of sites don't provide them for top-selling products.

- [Product Listing UX: What Information to Display in Product Listings (50% Get It Wrong)](https://baymard.com/blog/product-listing-information): Research showing improper product listing information leads to serious issues, yet 50% of sites fail at this fundamental aspect.

- [Product Page UX: Provide Both Site-Authored FAQs and Community-Driven Q&As (70% Get it Wrong)](https://baymard.com/blog/product-page-faq-and-qa): Research revealing FAQ and Q&A sections as irreplaceable companions to descriptions, yet 70% of sites don't offer them.

- [How to Display Price Discounts on the Product Page: Avoid These 4 Pitfalls (18%+ Have One or More)](https://baymard.com/blog/product-page-price-discounts): Study on pricing display pitfalls since price is critical for users, with four common mistakes to avoid.

- [6 List Item Attributes to Include for Cross-Sell Recommendations (68% of Desktop Sites Are Missing One or More)](https://baymard.com/blog/product-page-suggestions-information): Research showing cross-selling can save users time, yet 68% of desktop sites lack sufficient product details.

- [Product Page Usability: 82% of Sites Have Severe UX Issues (New Research Study)](https://baymard.com/blog/product-page-usability-report-and-benchmark): Comprehensive research study on product page optimization based on 2+ years of testing with 98 design guidelines.

- [6 Ways to Improve the Relevance of Cross-Sells in the Cart (52% of Desktop Sites Don't Do Enough)](https://baymard.com/blog/product-recommendations-cart): Research showing irrelevant recommendations erode user confidence with six ways to improve cart cross-sell relevance.

- [Self-Service UX: Promote In-Store Returns Alongside Mailed Return Options](https://baymard.com/blog/promote-in-store-returns): Study showing many users favor in-store returns as key benefit, but some sites fail to inform users effectively.

- [Consider Promoting Important Filters (61% Don't)](https://baymard.com/blog/promoting-product-filters): Research showing promoted filters can greatly speed product finding, yet 61% of sites don't promote important filters.

- [Product Comparison UX: Always Provide Comparison Features for Spec-Driven Industries (17% Don't)](https://baymard.com/blog/provide-comparison-features): Study showing comparison features make spec comparison much easier, yet 17% of spec-driven sites don't provide them.

- [7 Product Page UX Implementations that Make REI Best-in-Class](https://baymard.com/blog/rei-product-page-ux): Case study of REI's superior product page performance among 60 benchmarked sites with seven key implementations.

- [Remove Select Features When There's Only One Option Left (14% Don't)](https://baymard.com/blog/remove-select-when-only-one-option): Research showing selection interfaces confuse users when only one option exists, yet 14% of sites show them anyway.

- [E-Commerce Checkouts Need to Mark Both Required Fields and Optional Fields Explicitly (Only 14% Do So)](https://baymard.com/blog/required-optional-form-fields): Study showing only 14% of sites mark both field types explicitly, despite this preventing validation errors and abandonments.

- [E-Commerce Sites Need to Respond to Some or All Negative User Reviews (87% of Sites Don't)](https://baymard.com/blog/respond-to-negative-user-reviews): Research showing 53% of users seek negative reviews and 37% factor responses into evaluation, yet 87% of sites don't respond.

- [Responsive Upscaling: 11 Ideas for Large-Screen E-Commerce Design](https://baymard.com/blog/responsive-upscaling): Analysis showing only 18% of top sites optimize for large monitors despite significant large-screen traffic, with 11 design opportunities.

- [Return Users to the Same Place in the Product List When Returning from the Product Page (13% Don't)](https://baymard.com/blog/return-same-place): Study showing 13% of sites don't return users to same list position, slowing product finding and risking abandonment.

- [E-Commerce Accessibility: Specifying UI Elements Using "Roles"](https://baymard.com/blog/roles-accessibility): Research on UI roles being important for accessibility compliance and users, with many ecommerce sites failing implementation.

- [SaaS UX Benchmark: 5 Pitfalls to Avoid](https://baymard.com/blog/saas-benchmark): SaaS benchmark revealing severe UX issues with plan matrices and feature pages leading to abandonment, with five common pitfalls.

- [SaaS UX: 5 Ways to Improve the Scannability of the Plan Matrix](https://baymard.com/blog/saas-scannability-plan-matrix): Study showing lengthy, disorganized plan matrices make feature identification difficult, with five scannability improvements.

- [7 UX Fixes Every SaaS Marketing Website Needs](https://baymard.com/blog/saas-website-ux-best-practices): Research showing SaaS users demand transparency with seven essential UX fixes for confident platform evaluation.

- [Consider Having a "Sales" or "Deals" Filter-Based Category (32% Don't or Have Implementation Issues)](https://baymard.com/blog/sales-filter-based-category): Navigation research showing users seek sales lists, yet 32% of sites make accessing them unnecessarily difficult.

- [Mobile Web: Scale Product Images Proportionally in Mobile Landscape Mode (52% of Sites Don't)](https://baymard.com/blog/scale-mobile-product-images-in-landscape): Study showing users expect images to scale in landscape mode, yet 52% of mobile sites don't do this.

- [Mobile Usability: Allow Users to 'Search Within' Their Current Category (94% Don't)](https://baymard.com/blog/search-within-current-category): Research showing 50%+ of mobile users attempt category-specific search, yet 94% of mobile sites don't support this behavior.

- [Always Provide 3 or More Product Thumbnails in Product Lists and Search Results](https://baymard.com/blog/secondary-hover-information): Research showing 3+ images are needed to communicate sufficient visual information to users in product lists and search results.

- [Use "Shipping Address" as "Billing Address" by Default (16% of Mobile Sites Have Implementation Issues)](https://baymard.com/blog/set-billing-equal-to-shipping): Study showing billing address fields can become stumbling blocks if not carefully implemented, with mobile sites having specific issues.

- [Use "Delivery Date" Not "Shipping Speed" (41% Don't) — From UX Research to Implementation Roadmap](https://baymard.com/blog/shipping-speed-vs-delivery-date): Research showing providing only shipping speed forces users to extrapolate arrival dates, risking order abandonment.

- [Product Pages Need to Show 'Estimated Shipping Costs' (Yet 43% of Sites Don't)](https://baymard.com/blog/show-shipping-costs-on-product-pages): Study showing 64% of users seek shipping cost estimates on product pages before adding to cart, yet 43% of sites don't provide them.

- [Improve Form Slider UX With These 5 Requirements for Slider Interfaces](https://baymard.com/blog/slider-interfaces): Research showing slider interfaces tend to be difficult for users to interact with, with 5 implementation details for user-friendly sliders.

- [Small Catalog DTC UX Benchmark 2025](https://baymard.com/blog/small-catalog-dtc-2025-benchmark): New benchmark of 5 small catalog direct-to-consumer sites with over 2,500 performance scores and 1,700 examples.

- [Use Both Ratings Average and Number of Ratings When Sorting by User Ratings](https://baymard.com/blog/sort-by-customer-ratings): Research showing users distrust perfect ratings based on few reviews, which often get listed first in standard rating sorts.

- [Product Spec Sheets: 4 Ways to Make Spec Sheets More Scannable for Users (50% of Sites Get It Wrong)](https://baymard.com/blog/spec-sheet-scannability): Study showing users' ability to understand spec sheets is crucial for purchasing, yet 50% of sites have difficult-to-scan sheets.

- [Include All Order-Fulfillment Options in the Fulfillment-Selector Interface (50% Don't)](https://baymard.com/blog/store-pickup-as-shipping-option): Research showing many sites offer multiple fulfillment options beyond shipping, yet 50% don't communicate them when needed.

- [Structuring Product Page Descriptions by 'Highlights' Increases User Engagement (Yet 78% of Sites Don't)](https://baymard.com/blog/structure-descriptions-by-highlights): Study showing users are more likely to read unique attributes when descriptions are structured by highlights.

- [Always Provide a "Supplement Facts Label" Image in the Main Image Gallery of Vitamins & Supplements Sites](https://baymard.com/blog/supplement-facts-label-image): Research showing users considering supplements rely on main image galleries for ingredients information, which is often lacking.

- [E-Commerce Search Needs to Support Users' Non-Product Search Queries (15% Don't)](https://baymard.com/blog/support-non-product-search): Study showing 34% of users search for non-product content on ecommerce sites, yet 15% of sites don't support this behavior.

- [5 Best Practices for Communicating Sustainability in Ecommerce](https://baymard.com/blog/sustainability-best-practices): Research on helping users shop their values with 5 practical ways to communicate sustainability efforts and practices.

- [Product Page UX: Data Should Be Synchronized Across Product Variations (28% Don't)](https://baymard.com/blog/synchronize-product-data-across-variations): Large-scale research showing users can't properly evaluate products when information isn't synchronized across variations.

- [3 High-Level Takeaways from 1,700 Hours Testing Travel Tours and Experience Booking Sites](https://baymard.com/blog/tours-and-experiences-launch): Research study on tours and experiences based on large-scale testing uncovering 1200+ UX issues with 280+ guidelines.

- [Always Have a Map on the "Tour Details" Page Indicating the Departure or Meeting Point for the Tour](https://baymard.com/blog/tours-and-experiences-provide-a-route-map): Study showing users booking tours need departure location information, yet textual descriptions are often insufficient.

- [Always Link to Third-Party Sources of Reviews, Aggregate Ratings, Awards, and Endorsements on Tours and Experiences Sites](https://baymard.com/blog/tours-and-experiences-reviews): Research showing reviews are key for tours and experiences, but trustworthiness is critical for user confidence.

- [Make the Travel Accommodations "Booking" Search Feature the Primary Content on the Homepage (25% Don't)](https://baymard.com/blog/travel-accommodations-booking-search): Study showing booking search is critical for travel sites, yet 25% make these features unnecessarily difficult to find.

- [5 UX Best Practices for Travel Accommodation and Tours and Experiences Sites](https://baymard.com/blog/travel-site-ux-best-practices): Research showing travel sites have many booking options risking lost bookings due to poor UX, with 5 best practices.

- [Truncating Additional Images in the Gallery Causes 50-80% of Users to Overlook Them (30% Get it Wrong)](https://baymard.com/blog/truncating-product-gallery-thumbnails): Research showing 30% of sites truncate thumbnails, causing 50-80% of users to overlook additional images.

- [Always Use "Buttons" for Size Selection (28% of Desktop Sites Don't)](https://baymard.com/blog/use-buttons-for-size-selection): Study comparing buttons vs dropdown menus for size selection, showing exposed buttons allow immediate size option viewing.

- [Accounts & Self-Service UX: Consider Having an "Icon-Based" Dashboard (81% Don't)](https://baymard.com/blog/use-icons-in-the-account-dashboard): Research showing dashboards are key to account usability, but most impede scannability by relying only on text links.

- [B2B Electronics: Use "Product Tables" to Display Product Listings on Desktop](https://baymard.com/blog/use-product-tables-for-desktop-product-listings): Study showing desktop list views are less effective for complex B2B products, with product tables helping users find relevant parts.

- [Use "Visual" Filters for Visually Distinct Product Attributes](https://baymard.com/blog/use-visual-filters-for-visually-distinct-product-attributes): Research showing unclear filtering terms hamper product finding, with visual filters helping users understand filter options.

- [4 Ways to Optimize the Comparison Feature for Scanning](https://baymard.com/blog/user-friendly-comparison-tools): Study showing comparison features are key for spec-driven product finding, but only if they perform well with 4 optimization methods.

- [Always Show the Number of User Ratings in List Items (5% Don't)](https://baymard.com/blog/user-perception-of-product-ratings): Research showing users need rating counts alongside averages to have a full picture of products.

- [Ratings Design UX Research: 5 Requirements for the 'Ratings Distribution Summary' (65% of Sites Get it Wrong)](https://baymard.com/blog/user-ratings-distribution-summary): Study showing 95% of users rely on reviews, with ratings distribution summaries being crucial for user decision-making.

- [DTC E-Commerce: User Reviews Are Much Less Important for DTC Sites](https://baymard.com/blog/user-reviews-dtc): Research showing users on direct-to-consumer sites are extremely skeptical of user reviews, opposite to standard retail sites.

- [Top 1% E-Commerce UX Awards — 2023 WINNERS](https://baymard.com/blog/ux-awards): Annual awards recognizing companies with top 1% UX performance across 18 industries, themes, and platforms for 2023.

- [Top 1% E-Commerce UX Awards — 2024 WINNERS](https://baymard.com/blog/ux-awards-2024): 2024 results showcasing the top 1% of ecommerce sites in the annual Baymard UX Awards with this year's winners.

- [Generalizability of UX E-Commerce Research](https://baymard.com/blog/ux-ecommerce-similarities): 10+ years of research showing UI-related issues are highly generalizable: 76% shared between desktop/mobile, 74% across industries.

- [UX-Query - Get Instant Answers to Any UX Question](https://baymard.com/blog/ux-query-any-ux-quesion-answered): AI-powered search assistant providing instant answers to any UX question, available to sign up and try for free.

- [UX-Ray 1.0 - Get Instant UX Analysis for Any Ecom Site](https://baymard.com/blog/ux-ray-beta-launch): AI-powered feature providing instant UX analysis for any site based on Baymard's research, available to try for free.

- [New Online UX Training Platform with 3 Different UX Degrees — All Based on Baymard's Extensive UX Research](https://baymard.com/blog/ux-training): Self-paced UX training and certification platform based on Baymard's 110,000+ hours of research with 3 skill levels for all backgrounds.

- [Video Games UX Benchmark 2025](https://baymard.com/blog/video-games-2025-benchmark): New benchmark of 7 video games sites with over 2,500 UX performance scores and 1,800 best practice examples.

- [Vitamins & Supplements Sites: New UX Benchmark with 3,500+ Performance Scores and 2,500+ Best Practice Examples](https://baymard.com/blog/vitamins-and-supplements-benchmark-2024): Comprehensive benchmark of 7 vitamins and supplements sites with industry-specific UX performance analysis.

- [3 High-Level Takeaways from 1,800+ Hours Testing Vitamins & Supplements Sites](https://baymard.com/blog/vitamins-and-supplements-launch): Research study on vitamins and supplements based on large-scale testing uncovering 1,000+ UX issues with 490+ guidelines.

- [Checkout Usability: Autodetect "City" and "State" Inputs Based on the User's Postal Code (28% of Mobile Sites Don't)](https://baymard.com/blog/zip-code-auto-detection): Research showing zip code autodetection reduces errors, yet 28% of mobile sites require manual city and state entry.

## Statistics

- [Cart Abandonment Rate Statistics (Baymard Institute Research)](https://baymard.com/lists/cart-abandonment-rate): Comprehensive data summarizing why users abandon online shopping carts, compiled from 50+ studies on checkout usability and ecommerce behavior.

## Learn

- [Baymard Learn](https://baymard.com/learn): Main hub for ecommerce UX research, usability methods, and best practices covering checkout, CRO, and user-centered design.

- [Country Selector Usability Lab](https://baymard.com/labs/country-selector): UX study of international site country selectors, featuring best practices and common pitfalls in design and implementation.

- [Touch Keyboard Types Lab](https://baymard.com/labs/touch-keyboard-types): Research and guidelines on optimizing form field keyboard types for mobile devices, improving input accuracy and speed.

- [Button Design](https://baymard.com/learn/button-design): Covers button styling, placement, affordance, and conversion best practices for ecommerce.

- [Certification Guide](https://baymard.com/learn/certification): Information about Baymard's UX certification programs for professionals and teams.

- [Competitive Analysis for UX](https://baymard.com/learn/competitive-analysis-ux): Techniques for benchmarking and improving ecommerce UX relative to competitors.

- [Conversion Audit](https://baymard.com/learn/conversion-audit): How to conduct a conversion-focused audit of ecommerce flows, identifying usability issues that impact conversion rate.

- [Ecommerce CRO](https://baymard.com/learn/ecommerce-cro): Strategies for optimizing conversion rate on ecommerce sites using research-driven design changes.

- [Ecommerce UX Best Practices](https://baymard.com/learn/ecommerce-ux-best-practices): Comprehensive guidelines distilled from large-scale UX testing across hundreds of ecommerce checkouts.

- [Findability vs. Discoverability in UX](https://baymard.com/learn/findability-vs-discoverability-ux): Explains these key concepts and their impact on product discovery and conversion.

- [Form Design](https://baymard.com/learn/form-design): Principles and actionable tips for building low-friction, high-conversion ecommerce forms.

- [Information Architecture for UX](https://baymard.com/learn/information-architecture-ux): Foundational principles for structuring site content to improve discoverability and usability.

- [Input Fields Usability](https://baymard.com/learn/input-fields): Data-driven recommendations for input field design, labels, validation, and error recovery.

- [Split Testing](https://baymard.com/learn/split-testing): Methods and best practices for A/B and multivariate testing in ecommerce environments.

- [UI vs. UX](https://baymard.com/learn/ui-vs-ux): Clarifies the differences and overlaps between user interface design and user experience.

- [Usability Testing](https://baymard.com/learn/usability-testing): Guides for conducting qualitative and quantitative user research to drive UX improvements.

- [User-Centered Design](https://baymard.com/learn/user-centered-design): Overview of user-centered approaches, processes, and techniques in ecommerce contexts.

- [UX Audit](https://baymard.com/learn/ux-audit): Steps and methodologies for a complete UX audit, from heuristic analysis to actionable recommendations.

- [UX Courses](https://baymard.com/learn/ux-courses): Training and curriculum resources on ecommerce UX fundamentals and advanced topics.

- [UX Design Examples](https://baymard.com/learn/ux-design-examples): Curated visual examples illustrating best-in-class ecommerce UX patterns.

- [UX Design Principles](https://baymard.com/learn/ux-design-principles): Key principles and frameworks for effective UX design decision-making.

- [UX Design Process](https://baymard.com/learn/ux-design-process): Outlines iterative and research-driven design workflows for ecommerce teams.

- [UX Research](https://baymard.com/learn/ux-research): Approaches, methodologies, and tools for conducting UX research in ecommerce.

- [UX Statistics](https://baymard.com/learn/ux-statistics): Aggregated data and metrics on ecommerce usability, conversion, and user experience.

- [UX Writing](https://baymard.com/learn/ux-writing): Best practices for writing microcopy, field labels, and instructions for ecommerce sites.

- [Website Usability](https://baymard.com/learn/website-usability): General web usability guidelines as applied to ecommerce sites.

- [What is UX](https://baymard.com/learn/what-is-ux): Introductory explainer covering the definition, importance, and fundamentals of user experience design.