bondbrandloyalty.com

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# Bond

## Sitemaps
[XML Sitemap](https://bondbl.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [A CRMC 2026 Recap: The Job Just Got Harder](https://bondbl.com/a-crmc-2026-recap-the-job-just-got-harder/): Ben Chan, Consultant AI & Innovation Solutions, Bond
- [Adobe’s 2026 Summit: A Recap on Agentic Marketing, AI as Coworker, & the Homework Nobody Wants to Do](https://bondbl.com/adobes-2026-summit-a-recap-on-agentic-marketing-ai-as-coworker-the-homework-nobody-wants-to-do/): Earlier this month, I was at Adobe Summit where, among other things, there was a literal musical about a customer data platform. Think: puppets. Live instruments. A phantom-of-the-opera look-a-like. And yes, some AI-generated music videos.
- [Leadership Alignment: The Catalyst for Momentum and Clarity](https://bondbl.com/leadership-alignment-the-catalyst-for-momentum-and-clarity/): Most organizations don't have a strategy problem. They have an alignment problem. 
- [Membership Mindset: Getting Membership Right](https://bondbl.com/membership-mindset-getting-membership-right/): Despite the potential upside in entering this differentiated space, it is not uncommon to see membership typically reside within one department. Typically, it’s either embedded in programmatic loyalty (if there is a loyalty program) or reduced to a KPI measured by acquisition or campaign management teams. This is a short-sighted approach and often limited in unpacking the true potential of a membership mindset.
- [OpenAI Is Merging Search, Ads, and Social… The Moat for Brands Is Human Connection](https://bondbl.com/openai-is-merging-search-ads-and-social-the-moat-for-brands-is-human-connection/): Victoria Alvarez, Sr. Brand & Content Specialist
- [Augmented Human Intelligence: The Real Key to AI Success](https://bondbl.com/augmented-human-intelligence-the-real-key-to-ai-success/): I had the pleasure of sitting with our Head of Digital Engineering and one of our Solution & Data Architects. They were demoing a new AI capability that, in plain language, allows us to derive insights from 15 years of Bond Loyalty Report data. The tech is impressive, but then our Data Architect said, “the most valuable commodity in business will become employees who can formulate the right question.”
- [The Market Shift: From Earn-and-Burn to Enterprise-Wide Loyalty](https://bondbl.com/the-market-shift-from-earn-and-burn-to-enterprise-wide-loyalty/): Consumers expect loyalty programs to do more than reward transactions. According to The Bond Loyalty Report, they expect programs to: 
- [Driving Loyalty Relevance at Scale: How Bond + Salesforce Elevate Loyalty Experiences and Deliver Measurable Economic Value](https://bondbl.com/driving-loyalty-relevance-at-scale-how-bond-salesforce-elevate-loyalty-experiences-and-deliver-measurable-economic-value/): You only get one chance to make a first impression. 
- [Fueling Connections: The Loyalty Ecosystem Advantage for Brands](https://bondbl.com/fueling-connections-the-loyalty-ecosystem-advantage-for-brands/): Michelle Sequeira Yee, VP Consulting, Bond
- [Membership Mindset: What Does It Mean to Be a Membership Organization](https://bondbl.com/membership-mindset-what-does-it-mean-to-be-a-membership-organization/): Alina Charania, Client Solutions Director, Bond
- [Mkt Intel: Engaging the Next Generation | F1, the Fan Favorite](https://bondbl.com/mkt-intel-engaging-the-next-generation-f1-the-fan-favorite/): In the world of sports broadcasting, a revolutionary shift is underway. Brands are now deploying innovative strategies to captivate the next generation of fans, understanding their need for making memories, exploring, and immersing themselves in experiences without the traditional attachments to fandoms or brands. Formula One, especially, is reimagining broadcasting to foster brand engagement among younger audiences.
- [The Time to Reimagine CX is Now: Key Insights from Qualtrics’ X4](https://bondbl.com/the-time-to-reimagine-customer-experience-is-now-key-insights-from-qualtrics-x4/): Satisfaction is no longer enough! Customer Satisfaction—or “CSAT”—is a commonly accepted measure of success for CX (Customer Experience) leaders around the world. However, CSAT is losing its relevancy. A recent Qualtrics study found that excited and emotionally connected customers spend an average of 52% more than a merely satisfied customer. In today’s market landscape, companies must go beyond customer satisfaction, which has long been the target. To thrive, businesses must exceed—not just meet—customer expectations. That is: putting the human at the center of all business decisions, and finding ways to excite and emotionally connect with customers, in turn, forging lasting bonds that are worthy of loyalty and growth.
- [Mkt Intel: Empowering Consumers & the Role of Brands in Personal Development](https://bondbl.com/mkt-intel-empowering-consumers-the-role-of-brands-in-personal-development/): In the world of consumer-brand relationships, a fascinating trend is emerging: brands are evolving their offerings beyond traditional products and services to cater to the emotional and aspirational needs of their audience. This latest evolution has brands inserting themselves and playing a pivotal role in the personal and professional development of their customers. 
- [The Hidden Power of AI Orchestration](https://bondbl.com/the-hidden-power-of-ai-orchestration/): There are two heavy hitters dominating the artificial intelligence (AI) applications narrative: 1) tech giants churning out increasingly powerful AI models, and 2) established companies implementing AI into their existing products. A new player is turning heads in boardrooms across industries: AI orchestrators. 
- [Good CX Delivers Better Outcomes for Customers, Employees and Organizations](https://bondbl.com/good-cx-delivers-better-outcomes-for-customers-employees-and-organizations/): Ease, Effectiveness, and Emotion have been identified as the foundation of customer experience (CX) as highlighted by Forrester Research. Each has a significant impact on how people perceive their interactions with a brand. However, what was once a hallmark has become the price of admission. If experiences are not easy, effective, or positive, customers will find alternatives. The next step on the path to customer loyalty is to elevate experiences beyond the basics to help consumers feel that they are part of something special.
- [Designing Fraud-Proof Loyalty Programs](https://bondbl.com/designing-fraud-proof-loyalty-programs-integrating-security-without-compromising-experience/): Fraudsters are targeting loyalty programs at a rapidly increasing rate, with The Loyalty Security Association (LSA) estimating that an incredible $3.1 billion in redeemed points are fraudulent. In other words: that potential revenue loss can add up quickly. It’s a question of when, not if, the fraudsters will attack. Fraud and security need to be a prominent consideration in all aspects of a program’s journey, most importantly, from the time that the program is first being conceptualized. Data leaks and fraud breaches have the power to immediately destroy a brand’s long-fought equity and image—something that brands have spent countless hours and dollars developing. There is a fine line to walk during program design, but effectively achieving the right balance between customer satisfaction and security is possible. Let’s dive in.
- [The Dilemma of Reusable Bags in Retail: A Behavioural Science & Human-Centered Design Approach](https://bondbl.com/the-dilemma-of-reusable-bags-in-retail-a-behavioural-science-human-centered-design-approach/): The issue of accumulating reusable bags is a common dilemma. With the initial intention of reducing plastic bag consumption, reusable bags were introduced as a sustainable, shining alternative. However, while this move reduces plastic usage, it is merely a temporary fix rather than a holistic solution. By integrating sustainable initiatives that focus on the complete customer experience, brands can more effectively foster loyalty through a shared purpose.
- [Membership Mindset: Your Gateway to Profitability & Emotional Loyalty](https://bondbl.com/membership-mindset-your-gateway-to-profitability-emotional-loyalty/): In the retail world, "membership" and "subscription" are frequently used interchangeably, confusing consumers and diluting the value each can bring to the business. However, our research reveals that most consumers perceive a distinct difference between these two types of programs despite brands not trying to differentiate between them. The Bond Loyalty Report highlights each program's unique value based on a survey of over 1,000+ consumers across various age segments. It was found that customers view memberships as distinct from subscriptions. Chief among what makes them distinct is whether or not they provide a sense of community, exclusivity, and relevancy.
- [Managing Your Loyalty P&L in a Shifting Market](https://bondbl.com/economic-pressure-customer-behaviour-managing-your-loyalty-pl-in-a-shifting-market/): Retailers across North America are facing intensifying economic headwinds. In both Canada and the U.S, persistent inflation, elevated interest rates, fluctuating currency value, and shifting trade policies are straining consumer budgets and reshaping purchasing behaviours. These macroeconomic pressures extend beyond rising costs; they are also reshaping how customers engage with brands, how they shop, and how they interact with loyalty programs.
- [AI Regulation: Where Are We Now?](https://bondbl.com/ai-regulation-where-are-we-now/): Last year, Bond published a two part series on artificial intelligence (AI) regulation, exploring how emerging laws were shaping the loyalty industry and outlining best practices for navigating them. At the time, the regulatory landscape was a patchwork of approaches—from the EU’s sweeping AI Act to the lighter, sectorspecific guidance favored in the US and UK—creating both clarity and complexity for loyalty players. 
- [Safeguarding Loyalty Programs Against Points Theft](https://bondbl.com/safeguarding-loyalty-programs-against-points-theft/): Strange phone calls from unfamiliar numbers. Text messages asking, “Are you available right now?” Emails demanding payment of customs fees for packages you never ordered. 
- [Loyalty is Earned in the Storm: How Premium Credit Cards are Missing their Moment.](https://bondbl.com/loyalty-is-earned-in-the-storm-how-premium-credit-cards-are-missing-their-moment/): Premium credit cards promise the world: concierge services, global airport lounge access, comprehensive travel coverage, exclusive perks. They come with a high annual fee — a price that customers are willing to pay for the assurance that when something goes awry, their card provider will be there to make it right.
- [Leveling Up a Global Gaming Brand](https://bondbl.com/leveling-up-a-global-gaming-brand/): In a hyper-competitive gaming landscape, visibility wasn’t enough. To stand out, the brand needed to become part of the culture driving its audience.
- [Run Above Reason: A Brand Refresh for a Running Icon](https://bondbl.com/run-above-reason-a-brand-refresh-for-a-running-icon/): Joe Nimble had long been respected among elite runners. Their shoes were engineered with precision and insight from decades of running experience. But the marketing was one-dimensional: product features, performance specs, and technical superiority.
- [Helping Job Seekers Connect Through Smarter Digital Campaigns](https://bondbl.com/helping-job-seekers-connect-through-smarter-digital-campaigns/): For Indeed, visibility wasn’t enough. To deliver on growth, site traffic had to translate into accounts.
- [Coaching Leaders with the Tools to Influence Results](https://bondbl.com/coaching-leaders-with-the-tools-to-influence-results/): In modern pharmaceutical organizations, leadership requires both credibility and influence. Leaders must unite diverse teams, navigate competing priorities, and make decisions that balance science, business, and patient needs.
- [Optimizing a Mobile-First User Experience](https://bondbl.com/optimizing-a-mobile-first-user-experience/): The existing rewards site over-indexed on travel. On mobile, the path to redeem for products felt secondary and cumbersome. The mandate was direct: rebuild the experience with a mobile-first lens and bring product redemptions forward in the journey. The Bond team focused on user experience to shift habit.
- [Redefining Loyalty Through the Moments That Matter](https://bondbl.com/redefining-loyalty-through-the-moments-that-matter/): In a sea of points and perks, sameness was the enemy. The financial institution’s loyalty program had strong awareness and equity. But in practice, it was struggling to stand apart. Competitors offered similar rewards, similar redemption mechanics, and similar communications. For members, the experience was undifferentiated, leaving little reason to choose one program over another.
- [Unifying a Digital Ecosystem to Strengthen Artist Retention](https://bondbl.com/unifying-a-digital-ecosystem-to-strengthen-artist-retention/): For decades, the brand had been trusted by hair stylists around the world. Its products were respected, and its training was valued. But over time, the experience became fragmented.
- [Turning a Launch into a Cultural Moment](https://bondbl.com/turning-a-launch-into-a-cultural-moment/): For a leading airline, the debut of a new aircraft and expanded routes represented more than a fleet upgrade. It was a statement about growth, ambition, and service.
- [Creating a Welcome Journey That Listens](https://bondbl.com/creating-a-welcome-journey-that-listens/): Many guests still book cruises through travel agents or call centers, relying on real people to guide them to the right cruise. Our strategy was to bring that experience online, creating a CRM digital journey that feels like speaking with an expert who listens, understands, and helps you choose with confidence.
- [Elevating the Customer Experience: From Dealership to Lifelong Loyalty](https://bondbl.com/elevating-the-customer-experience-from-dealership-to-lifelong-loyalty/): A leading automotive brand recognized that while its vehicles were advancing rapidly, customer expectations at the dealership were evolving even faster. Customers wanted more than efficiency; they expected empathy, recognition, and trust at every touchpoint.
- [Building Lifelong Fans for Disney through Intelligent CRM](https://bondbl.com/building-lifelong-fans-for-disney-through-intelligent-crm/): “Disney” and “fans”: two words that have always been synonymous. The enduring magic of the brand creates affinity that others can only dream of.
- [Unifying a Global Franchise Community](https://bondbl.com/unifying-a-global-franchise-community/): How do you create alignment across continents, cultures, and markets?
- [Elevating Loyalty Expertise Through Immersive Workshops](https://bondbl.com/elevating-loyalty-expertise-through-immersive-workshops/): The loyalty team wanted more than benchmarks , they needed a partner to bring clarity, frameworks, and actionable strategies to the table.
- [Expanding Loyalty Through a 5-Year Vision](https://bondbl.com/expanding-loyalty-through-a-5-year-vision/): Rewards alone weren’t enough for a highly competitive and emotionally-driven beauty category. To drive future growth, loyalty had to be powered by customer intelligence and built to deepen engagement across every touchpoint.
- [The 5 Essentials of Loyalty Program Implementation Success](https://bondbl.com/the-5-essentials-of-loyalty-program-implementation-success/): Tice Mays, Principal, Solutions & Growth, Bond
- [Proving the Value of Loyalty Through Financial Modeling](https://bondbl.com/parkland/): For our client, loyalty participation was healthy and the program was active. But leaders still asked the question every C-suite asks: Is loyalty driving growth or just running in the background?
- [Frontline Enablement in the Age of AI: Augmenting Human Potential](https://bondbl.com/frontline-enablement-in-the-age-of-ai-augmenting-human-potential/): Today, customer expectations shift faster than ever, markets grow more competitive by the day, and the margin for error in frontline performance is razor thin. Whether it’s retail associates, call center representatives, or field service technicians, frontline employees are the face of the brand, and their ability to enable exceptional service is often what sets companies apart. In fact, according to The Bond Loyalty Report, 2025, frontline representatives making customers feel special or recognized was the second most important driver of loyalty, providing a brand with over 5x lift in program loyalty.
- [Expanding Loyalty Through Global Partnerships](https://bondbl.com/expanding-loyalty-through-global-partnerships/): Points alone won’t move the needle. To stay relevant, QSR loyalty must feel bigger than the brand—more rewarding, more flexible, and more engaging across regions.
- [Bank the Broadway: Challenging Big Bank Loyalty in Texas](https://bondbl.com/bank-the-broadway-challenging-big-bank-loyalty-in-texas/): Broadway Bank faced a paradox: despite being woven into the fabric of San Antonio since its founding, consumers defaulted to “big banks” when it came to their money. Banking decisions were driven by habit and perception of scale, not by loyalty to community.
- [Decoding Customer Attitudes for Tailored Experiences](https://bondbl.com/decoding-customer-attitudes-for-tailored-experiences/): The dynamic between customers and brands—and the value exchange therein—is undergoing a profound transformation. AI's ability to process and analyze less structured data points is only growing, and businesses can now react with more nuanced and curated customer experiences. This shift moves beyond the simple binary opt-in/out decisions of a customer; rather, it’s a shift enabling brands to engage with their clientele in more meaningful and personalized ways. The promise of AI for customer experience extends far beyond simple data aggregation for analysis purposes. Brands, instead, must strive to unlock the hidden potential within each customer interaction, driving meaningful, insight-backed engagement and, as a result, fostering long-term loyalty. The wealth of information that businesses now have at their fingertips allows them to craft experiences that feel uniquely tailored to each individual, and this—we know—is the expectation of many. According to The 2024 Bond Loyalty Report, when consumers see themselves reflected in the brands that they interact with, the result is a significant lift in advocacy, retention and spend.
- [How Intimate Conversations Can Foster Loyalty: A CRMC 2025 Recap](https://bondbl.com/how-intimate-conversations-can-foster-loyalty-a-crmc-2025-recap/): After a whirlwind few days at CRMC, I’m walking away with more than just notes from keynote speakers and photos of packed ballrooms—I’m leaving recharged, inspired, and reminded of why this event remains one of the most valuable in our industry. Given that Bond is a company that prides itself in being an intelligence-driven organization with our frameworks, data, and studies—such as the recently released Bond Loyalty Report—, this is another data point to consider as we all evolve in our industry.
- [Loyalty Beyond Discounts](https://bondbl.com/loyalty-beyond-discounts/): Discounts have increasingly dominated the path to customer loyalty reshaping how businesses approach customer retention and engagement. This shift is evident across various industries, from retail and hospitality to online services, where discounts are used as primary tools to entice and retain customers. This trend, while beneficial in the short term, has profound implications for the long-term health of loyalty programs and customer relationships. 
- [Re-designing Loyalty for Millions of Everyday Athletes](https://bondbl.com/re-designing-loyalty-for-millions-of-everyday-athletes/): For years, loyalty had been a cornerstone for one of the nation’s largest sporting goods retailers. Their long-standing program connected athletes and fans, rewarding participation and purchases. But as customer needs evolved and engagement began to decline, the program risked losing momentum.
- [How to Navigate AI Regulation: A Loyalty Perspective | Part I](https://bondbl.com/how-to-navigate-ai-regulation-a-loyalty-perspective-part-i/): The EU AI Act passed on March 13, 2024. Billed by some as the world’s first major AI law, the EU AI Act stands side-by-side amongst a patchwork of existing or proposed AI laws and regulations. For global loyalty players, this patchwork simultaneously provides both clarity and confusion; clarity is provided in the rules of engagement finally being set, but confusion is also created in the overlapping and—arguably—contradictory geographic rules of engagement that make the operating terrain difficult.
- [Key Insights from Salesforce Connections 2024](https://bondbl.com/the-future-of-customer-engagement-is-here-its-powered-by-your-data-strategy-key-insights-from-salesforce-connections-2024/): The Future of Customer Engagement is Here… & It’s Powered by Your Data Strategy | Key Insights from Salesforce Connections 2024
- [Key Insights from the 2024 Financial Brand Forum](https://bondbl.com/the-financial-sector-agency-roster-is-missing-loyalty-expertise-key-insights-from-the-2024-financial-brand-forum/): The financial sector faces unique challenges: broad demographic targeting, homogenous product and service offerings, and a saturated market. Traditional strategies for growth—such as new account acquisition, product innovation, and cost management—are increasingly difficult to leverage in such a competitive and highly regulated space. The question then is this: how can FIs sustainably defend and increase their share of wallet while fending off new, emerging competitors?
- [Making Loyalty Personal Again: Key Insights from CRMC 2024](https://bondbl.com/making-loyalty-personal-again-key-insights-from-crmc-2024/): Held this past May in Chicago, the 2024 CRMC conference was centered around the theme of “Humanity x Technology,” exploring the intersection of customer behaviour with emerging marketing applications. Bond has been a sponsor and speaker of CRMC for over a decade, bringing our Bond Loyalty Report data, customer engagement solutions, and thought leadership to the main stage. With a strong emphasis on human-centricity, community, and technology, the 2024 event underscored the transformative role of AI in driving productivity and customer journey management.
- [AI-Powered Personalization: The Balance Between Technology & Humanity](https://bondbl.com/ai-powered-personalization-the-balance-between-technology-humanity/): Today, the battle for customer loyalty is hyper-competitive and fierce. Even with the number of loyalty memberships and program activity at their highest in 10 years, members are looking for more; they’re choosing brands that provide better, simpler, and more seamless experiences (The Bond Loyalty Report, 2024). As technology simultaneously advances at a breakneck pace, artificial intelligence (AI) is emerging as a game-changing tool for creating personalized experiences that foster deep, lasting customer relationships. But how exactly is AI revolutionizing personalization in loyalty programs, and why should businesses across industries take note? 

## Pages
- [TLR Custom Report](https://bondbl.com/tlr2026-custom-report/)
- [Bond Brand Loyalty](https://bondbl.com/crmc/)
- [TLR 2026 Landing Page](https://bondbl.com/the-2026-bond-loyalty-report-executive-summary/)
- [Caregiving at Bond](https://bondbl.com/caregiving-at-bond/): We’re super proud to support Bond team members as we volunteer in Lake Petén Itzá, Guatemala — a stunning rainforest reserve whose natural beauty and cultural heritage are under significant pressure.
- [The Bond Loyalty Report™](https://bondbl.com/bond-loyalty-report/)
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- [Creative Services](https://bondbl.com/creative-services/)
- [Transformation & Enablement](https://bondbl.com/transformation-enablement/)
- [CX Strategy & Research](https://bondbl.com/strategy-research/)
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- [Events](https://bondbl.com/events/)
- [CRM Services](https://bondbl.com/crm-strategy-operations/)
- [Brand Engagement](https://bondbl.com/brand-engagement/)
- [Loyalty Technology RFP Support](https://bondbl.com/loyalty-technology-rfp-support/)
- [Bond AI](https://bondbl.com/bond-ai/)
- [Bond + Salesforce](https://bondbl.com/salesforce/)
- [Loyalty CRM Integration](https://bondbl.com/loyalty-crm-integration/)
- [Synapze LX](https://bondbl.com/synapze-lx/)
- [Synapze XI](https://bondbl.com/synapze-xi/)
- [Bond Technology](https://bondbl.com/bond-technology/)
- [Loyalty Measurement & Analytics](https://bondbl.com/loyalty-measurement-and-analytics/)
- [Loyalty & Customer Engagement](https://bondbl.com/loyalty-customer-engagement/)
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## Our People

## News
- [The Bond Loyalty Report Returns with Loyalty Decoded, Revealing Why Loyalty Has Never Looked Stronger](https://bondbl.com/news/the-bond-loyalty-report-returns-with-loyalty-decoded-revealing-why-loyalty-has-never-looked-stronger/): Bond, the customer-intelligence driven engagement company, released the 2026 edition of The Bond Loyalty Report™ in collaboration with Visa today, combining Bond’s loyalty expertise with Visa’s deep payments knowledge to deliver a wide-ranging view of how consumers engage, spend, and stay loyal. Now in its 16th year, the 2026 edition of the Bond Loyalty Report introduces the theme, Loyalty Decoded: a deep examination of the forces reshaping loyalty, and the critical codes brands must break and rewrite to transform programs into true growth engines.
- [Bond and Affina Announce Strategic Partnership to Expand Loyalty Intelligence and Merchant-Funded Rewards](https://bondbl.com/news/bond-and-affina-announce-strategic-partnership-to-expand-loyalty-intelligence-and-merchant-funded-rewards/): (March 17, 2026) – Bond, the leading customer intelligence-driven engagement company, has announced a strategic partnership with Affina, a merchant-funded loyalty accelerator and monetization platform. Together, the companies will unlock cross-brand customer insights and merchant-funded earning opportunities to drive engagement and business growth for joint customers. The collaboration deepens Bond’s partner-linking capabilities, expands Bond’s interoperability, and drives greater commercial impact for all parties engaged.
- [Bond Acquires Armadillo, A Leading UK Relationship Marketing Agency](https://bondbl.com/news/bond-acquires-armadillo/): (November 10, 2025) –  Bond, the leading customer intelligence-driven engagement company, has acquired Armadillo, an award-winning UK CRM agency.
- [Bond Brand Loyalty Appoints Jason Cimino as Chief Growth Officer](https://bondbl.com/news/bond-brand-loyalty-appoints-chief-growth-officer/): Toronto, ON – (October 6, 2025) – Bond Brand Loyalty (“Bond”), the global customer-intelligence driven engagement company, is proud to announce the appointment of Jason Cimino as Chief Growth Officer. Cimino will lead Bond’s growth strategy, leveraging its unique Bond Intelligence and Integrated Growth Solutions to deliver stronger brand loyalty, more advocacy, and lasting growth for its clients.
- [Bond Bolsters Leadership Team to Support Its Continued Company Growth](https://bondbl.com/news/bond-bolsters-leadership-team/): Short introductory statement that appears on all existing news posts shows here.
- [The Bond Loyalty Report, Released in Collaboration with VISA](https://bondbl.com/news/the-bond-loyalty-report-released-in-collaboration-with-visa/): Short introductory statement that appears on all existing news posts shows here.
- [Bond Named One of Canada’s Best Workplaces in Professional Services for 2025](https://bondbl.com/news/bond-named-one-of-canadas-best-workplaces/): Toronto, ON — July 9, 2025 — Bond is proud to announce that it has been named one of Canada’s Best Workplaces in Professional Services for 2025 by Great Place to Work® — a recognition that underscores the company’s continued commitment to fostering a culture of trust, collaboration, and professional growth.
- [Bond Brand Loyalty Announces New President & CEO, Morana Bakula](https://bondbl.com/news/bond-brand-loyalty-announces-new-president-ceo/): Short introductory statement that appears on all existing news posts shows here.
- [The Bond Loyalty Report Celebrates Those Succeeding in Loyalty](https://bondbl.com/news/the-bond-loyalty-report-celebrates-those-succeeding-in-loyalty/): TORONTO & NEW YORK, July 25, 2024 – Bond, a leading insights-driven customer engagement company, has released The Bond Loyalty Report in partnership with Visa. In its 14th year, the report unveils the brands that are winning by offering a strong loyalty experience and highlights new challenges and solutions for brands that have seen declines in consumer connection.
- [Bond Uncovers the Moments That Matter with EV Consumers](https://bondbl.com/news/bond-uncovers-the-moments-that-matter-with-ev-consumers/): TORONTO March 25, 2024 — Reports have suggested that while EV sales are strong, they are still falling short of manufacturers’ expectations as consumers continue to worry about battery range, lack of charging infrastructure, and total cost of ownership. While U.S. sales grew in 2023 (47% from 2022), percentage growth is predicted to be lower at 32% from 2023 to 2024. The same is true at the global level, where sales are only expected to grow at 26% in 2024, compared to 35% in 2023.
- [Bond Launches Synapze XI, a Snowflake Native App in the Data Cloud](https://bondbl.com/news/bond-launches-synapze-xi-a-snowflake-native-app/): LAS VEGAS, June 28, 2023 — Bond Brand Loyalty today announced at Snowflake’s annual user conference, Snowflake Summit 2023, the availability of Synapze XI, a Snowflake Native App on Snowflake Marketplace. Synapze XI offers an intelligence platform that is native to the Snowflake Data Cloud and runs within customers’ Snowflake accounts.
- [Bond Announces New Agency Offering—BondX](https://bondbl.com/news/bond-announces-new-agency-offering-bondx/): The newly created offering is designed to create growth and inseparable bonds with customers.
- [Bond Joins Forces with Qualtrics](https://bondbl.com/news/bond-joins-forces-with-qualtrics/): TORONTO —December 15, 2022: Bond, a leading customer experience, loyalty, and growth firm, announces a strategic partnership with Qualtrics, the leader and creator of the experience management category. In the partnership, Bond brings its expertise in strategy and guidance, along with Qualtrics’ dynamic and scalable technology platform to make capturing customer sentiment easy to gather, evaluate and analyze. Qualtrics CustomerXM will allow Bond clients to understand and act on customer feedback from surveys, social media, contact center engagements, and online reviews by automatically surfacing the most critical insights with powerful text, stats, voice, and predictive analytics.
- [Bond Launches Brand in Europe](https://bondbl.com/news/bond-launches-brand-in-europe/): TORONTO and MADRID, SPAIN —December 1, 2022: Bond, a leading customer experience, loyalty, and growth firm, officially launched the Bond brand in Europe with a client event in Madrid followed by a road show of client presentations in Barcelona, Munich, Cologne and Hamburg. With an extensive footprint in Europe, Middle East and Africa (EMEA), the region will be led by Silvana Buljan, Executive Director of Bond, and founder of Buljan & Partners, acquired by Bond earlier in 2022.
- [Bond Announces the Addition of Senior Vice President, People and Values.](https://bondbl.com/news/bond-announces-the-addition-of-senior-vice-president-people-and-values/): TORONTO and NEW YORK, November 2, 2022—Bond, a leading customer experience, loyalty, and growth firm, announces the hiring of Trisha Mauro-Barnett as senior vice president of People & Values (P&V). Mauro-Barnett joins Bond’s senior leadership team at a time of geographic expansion, post-COVID culture evolution and hybrid work and life changes.
- [Bond Acquires European-based Buljan & Partners Consulting](https://bondbl.com/news/bond-acquires-european-based-buljan-partners-consulting/): TORONTO, MADRID, HAMBURG and NEW YORK, May 31, 2022—Bond, a leading customer experience, loyalty, and growth firm, announces the acquisition of Buljan & Partners Consulting, a European-based consultancy dedicated exclusively to customer-centricity, and customer and employee experience.
- [Bond Acquires Austin-based Drumroll](https://bondbl.com/news/short-news-item-title-that-spans-two-or-three-lines-of-text-here-one/): TORONTO and AUSTIN, January 24, 2022—Bond, a leading customer experience and loyalty marketing firm, announces the acquisition of Drumroll, an Austin, Texas-based brand experience agency, effective immediately. The combined firm offers enhanced capabilities across experience strategy and design, insights, content, and data and analytics with more than 800 employees across six North American offices in the US and Canada.
- [Bond Strengthens Advisory Board with Two New Members](https://bondbl.com/news/bond-strengthens-advisory-board-with-two-new-members/): Toronto and New York, May 18, 2021—Bond, a leading global customer engagement and loyalty management firm, is pleased to introduce two new members to its Advisory Board. Bond’s advisors are accomplished industry leaders who provide valuable insight to advance and strengthen the company’s management practices, growth opportunities, and global expansion.
- [Bond Acquires Customer Marketing Firm, rDialogue](https://bondbl.com/news/short-news-item-title-that-spans-two-or-three-lines-of-text-here/): Toronto and Atlanta—Feb 11, 2020: Bond Brand Loyalty, a global customer experience and loyalty management company, announced today that it has acquired Atlanta-based rDialogue, a customer marketing firm.