cuebiq.com

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# Cuebiq Group, LLC

Location Data for Business

## Sitemaps

- [XML Sitemap](https://cuebiq.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [TRAFFIC x TRANSACTIONS](https://cuebiq.com/blog/partnership_attribution/) - Cuebiq has partnered with Affinity Solutions to deliver privacy-first, holistic attribution with device-level IRL visits plus store-level sales data.
- [CUT THROUGH NOISE WITH TRUE RELEVANCE](https://cuebiq.com/blog/customer-behavior-audiences/) - Cuebiq Audiences is a suite of pre-built and custom audience segments fueled by the true relevance of actual, real-world customer behavior.
- [Who's Showing Up?](https://cuebiq.com/blog/snowflake_marketplace_brand_affinity/) - Create audience and campaign strategies based on actual footfall data with the new, free Cuebiq dataset in the Snowflake Marketplace.
- [An Age of Mobility Data for Social Good](https://cuebiq.com/blog/mobility-data-for-social-good-2/) - Cuebiq's privacy-preserving data platform in Snowflake enables researchers to access mobility data in a secure, scalable, and collaborative environment.
- [Location Data Research on Human + Wildlife Interactions](https://cuebiq.com/blog/snowflake_location_data_wildlife_research/) - University of Wyoming researcher Joe Holbrook accesses Cuebiq’s privacy-first location data on Snowflake to understand how people and wildlife interact.
- [Dashboard Enhancements for Visits + Impressions](https://cuebiq.com/blog/september-2025-dashboard-enhancements/) - In September 2025, Cuebiq designed, developed, and released a refreshed experience for the Cuebiq dashboard to bring key visits and impression insights forward
- [Black Friday 2025 Traffic Report](https://cuebiq.com/blog/black-friday-2025-retail-traffic-data/) - Cuebiq analyzed more than 1.1 million unique devices to perform an in-depth study measuring Black Friday foot traffic—and what the data means for retailers.
- [Attribution is King: Here’s How to Make It Reign](https://cuebiq.com/blog/attribution-is-king-heres-how-to-make-it-reign/) - We know that attribution is everything. After all, if you’re not measuring the performance of your campaigns, how are you supposed to prove your value as a marketer? Yet attribution is one of the greatest challenges facing marketers today. According to a survey of members of the Retail Ascendant, no more than 50% of retail
- [The Fast-Casual Slowdown Isn't All Bad News](https://cuebiq.com/blog/fast-casual-location-data-pov/) - To counteract soft performance in fast-casual dining, more agencies and brands are measuring customer behavior with better location data practices and partners.
- [The New Reality for Retail: Why Driving and Proving Store Traffic is Non-Negotiable](https://cuebiq.com/blog/the-new-reality-for-retail-why-driving-and-proving-store-traffic-is-non-negotiable/) - With 60% of searches ending in zero clicks, retailers must shift strategy. Cuebiq proves media ROI by driving and measuring incremental store visits.
- [Bridge the Gap: How Marketers Can Gain Visibility In the Offline World](https://cuebiq.com/blog/bridging-the-gap-between-online-offline-marketing/) - As a marketer, understanding consumers’ behavior has always been of paramount importance to me. Who are they, what are their passions and interests, which brands do they prefer? Location data came to marketers as the holy grail, promising an unprecedented opportunity to understand audiences, help effectively connect with them, and ultimately measure the impact of marketing
- [Location Data: The Future Is Now](https://cuebiq.com/blog/location-data/) - We are living in a time where “data” has become the new oil, a highly valuable asset for many businesses. The amount of data available will continue to expand as new and emerging technologies like smartphones and IOT connected devices grow exponentially. Data holds the power to transform every aspect of a business. The Demand
- [A Marketer's Guide to Attribution - Part I](https://cuebiq.com/blog/about-attribution/) - Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, and CVR (Conversion Rate) to understand campaign performance in real time - however, these type of metrics only judge the online effectiveness of digital media campaign. While an ad might have over-performed industry benchmarks with a high CTR, high engagement rate
- [A Marketer's Guide to Attribution - Part II](https://cuebiq.com/blog/about-attribution-2/) - Is post-campaign intelligence helpful? The short answer is: YES! Once a campaign is completed, attribution products can tell marketers how the campaign impacted in-store visits, user traffic patterns, and audience insights. Now remember, not all attribution products are created equal, so let’s take a look at 3 key insights marketers should be leveraging in their
- [A Marketer's Guide to Attribution - Part III](https://cuebiq.com/blog/about-attribution-2-0/) - Check out Part I and II in the Marketer's Guide to Attribution series. Post-campaign attribution reports are crucial when understanding the true impact of a campaign. They provide offline ROI measurement as well as produce meaningful insights for future strategic planning. However, wouldn’t it be great to get daily insights on how your campaign is
- [Partner Spotlight: Q&A With Marc Ryan, Kantar Millward Brown](https://cuebiq.com/blog/offline-roi/) - Data has revolutionized our industry, giving marketers new and innovative tools to achieve their goals. We invited Marc Ryan, Chief Product & Innovation Officer at Kantar Millward Brown to discuss the industry's biggest challenges for marketers measuring their advertising efforts, recent technological advancements, new opportunities and how they're working with location data to provide brands
- [Introducing Cuebiq's Footfall Attribution Benchmark Report](https://cuebiq.com/blog/marketing-campaigns/) - Marketers today have seemingly unlimited options when it comes to building, targeting and delivering campaigns, but they also need to answer the same age-old question: is my advertising actually working? Marketers are looking for answers about attribution now more than ever, which is why Cuebiq developed the industry’s first Footfall Attribution Benchmarks in 2017. The
- [Location Data: The Future Is Now? Part II](https://cuebiq.com/blog/location-data-ii/) - Back in 2017, Facebook announced it would provide aid organizations with anonymized location data for users in disaster areas. Powered by their own location data, Facebook created “Disaster Maps” for organizations like UNICEF so they could understand the geo-behavior of users in affected areas before and after a disaster strikes. This was very powerful, because
- [Why media agnostic, third-party advertising measurement will become mainstream](https://cuebiq.com/blog/media-agnostic/) - Over the past few years, companies like Facebook and Google have released their attribution tools for marketers. Even Snap acquired location-based startup Placed, to prove brands that advertising on Snapchat drives store visit (among other things). While one could argue that the more attribution solutions available in the marketplace the better - to drive some
- [Marketing and Innovation Q&A with Andy Stevens, Clear Channel Outdoor Americas](https://cuebiq.com/blog/ccoaspotlight/) - Data and insights have revolutionized the advertising industry, giving marketers new and innovative tools to achieve their goals across new and traditional media channels. We invited our partner Andy Stevens, the SVP of Research and Insights at Clear Channel Outdoor, to discuss marketers' biggest challenges and opportunities, learn how they’re working with location data to
- [AI and Machine Learning for Marketers](https://cuebiq.com/blog/ai-ml-marketing/) - “The best way to predict the future is to create it.” – Peter Trucker AI for most of us has a different meaning or definition. In its simplest form, AI technology is our dream of building machines that are capable of thinking like humans. While we are capable of doing many things, the time it
- [How Artificial Intelligence Can Transform Advertising](https://cuebiq.com/blog/good-data-matters-advertising-week-ai/) - The biggest thing that stuck out to me during this year's Advertising Week was the WEATHER! I mean it was in the high 80s in late September. But all jokes aside, this year's event featured amazing speakers, innovative brands and insightful discussions about what the future of advertising might look like. From technology to data,
- [A Principled Approach to Privacy](https://cuebiq.com/blog/a-principled-approach-to-privacy/) - This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog. We've left the following information up as it may offer offer additional insights and context. Cuebiq has embraced privacy as a core value from the very start. As we continue to evolve our approach to privacy
- [JD Power AMR Key Takeaways](https://cuebiq.com/blog/jd-power-amr-key-takeaways/) - “Your brand is what people say about you when you are not in the room.” - Jeff Bezos The marketers and advertisers that attended JD Power AMR this year were in for a serious treat. JD Power put together a stellar lineup of speakers and an interesting array of content. From artificial intelligence and messaging
- [RampUp Virtual Summit Recap: Identifying, Mapping, and Measuring Consumer Behaviors](https://cuebiq.com/blog/rampup-people-based-measurement/) - We recently had the opportunity to join LiveRamp's RampUp Virtual Summit and spend a few powerful hours listening and sharing insights and real-life applications around LiveRamp’s people-based measurement. As a marketer, I experience firsthand how challenging it can be to effectively manage today’s complex ecosystem of channels and technologies. Identifying, mapping, and measuring consumer behaviors is a
- [Adapting to the Future of Retail: Adjusting to New Consumer Behaviors](https://cuebiq.com/blog/how-retailers-can-adjust-to-consumer-behaviors/) - Earlier this week, I attended the third installment of Adweek and Bloomberg Media's ongoing Breakfast Series, Marketing in an Interruptive World. The event featured insights on the retail industry from Bloomberg's Intelligence sector as well as a panel of brand & marketing experts tackling the art of creating human connections. It was a very enlightening breakfast with some amazing intel
- [How to Survive CES and Other Large Trade Shows](https://cuebiq.com/blog/ces-survival-guide/) - CES is almost around the corner and the event is ALWAYS filled with thousands of exhibitors, journalists, tech fanatics, media and tech executives and more. They will descend upon the Las Vegas strip to learn and sample the latest and greatest technologies, drink and gamble, and see firsthand how Uber surge rates work. The show
- [How Retail Brands Can Leverage Footfall Trends for Strategic Planning](https://cuebiq.com/blog/footfall-trends-retail/) - With 2018 in full swing, retail brands are actively developing and deploying their strategies to get consumers in-store and through the checkout line. Understanding the challenges that the industry is facing, but also the immense opportunity that lies ahead for those retailers who are able to effectively engage and satisfy their target consumers, we worked
- [Continuous Learning and Team Cook-Offs: What It’s Like to Work at Cuebiq](https://cuebiq.com/blog/working-at-cuebiq/) - I was lucky enough to join Cuebiq in the last week of February, when Cuebiq members from around the world congregated in the New York City office for a week of internal trainings. This meant I not only got to hear from team leaders first-hand about their departments and learn about Cuebiq’s robust intelligence platform,
- [Map the Consumer Journey with Location Data](https://cuebiq.com/blog/consumer-journey-mapping/) - Data has become the new oil — a highly valuable asset that marketers can’t live without. A recent study by WARC featured in eMarketer showed that nearly six in ten marketers see data as an important and crucial factor for their business. Without the right data, it’s difficult for brands and their agency partners to meet the
- [Embracing a GDPR-Compliant Framework on a Global Scale](https://cuebiq.com/blog/embracing-gdpr-compliant-framework/) - If you’ve been keeping up with the news lately, you’ve probably heard a lot about the General Data Protection Regulation (GDPR). This regulation has far-ranging implications for companies, so it’s critical for anyone involved in data collection and usage to understand it. We know this regulation can seem convoluted, so we’ve compiled answers to some
- [How an Open Data Marketplace Would Benefit Consumers and Companies](https://cuebiq.com/blog/benefits-of-open-data-marketplace/) - Privacy is at the center of most data discussions today. The General Data Protection Regulation (GDPR) is set to go into effect in the EU at the end of May, which is a key first step toward ensuring end-user privacy and transparency in data collection processes. However, there is more that can — and should
- [How to Choose a Location Intelligence Platform: 3 Things to Look For](https://cuebiq.com/blog/choosing-location-intelligence-platform/) - Deciding on a new tool or platform for your business can be daunting. When it comes to location intelligence solutions, you want to choose a partner with an intuitive platform that will provide high-quality, meaningful insights to improve your business strategies and marketing activations. To simplify your decision-making process, we’ve compiled three features you should
- [How Brand Refinement Through Analytics Can Impact Your Bottom Line](https://cuebiq.com/blog/analytics-refine-brand-story/) - In order for a brand to resonate with consumers, it must have a compelling story. At the most basic level, this means the brand needs to provide a unique value proposition that appeals to its target consumers. But to truly stand out from competitors, the brand needs to offer something more — a humanizing element.
- [The Most Durable Kind of Loyalty: Brand Affinity](https://cuebiq.com/blog/brand-affinity/) - As a brand, it’s essential to understand your consumers’ preferences. By gaining insight into where else your consumers shop and what their interests are, you can improve your brand story, enhance marketing activations, and target your consumers more effectively. To this end, understanding brand affinity should be a key piece of your brand and marketing
- [Why Brands Must Integrate Purpose Into Their DNA](https://cuebiq.com/blog/brands-must-integrate-purpose/) - Last week, Times Square hosted more than just the typical array of Sesame Street costumed characters and Broadway show attendees. A major marketing event also took place there: Social Media Week New York. I had the pleasure of attending and got the opportunity to hear from experts on topics ranging from influencer marketing to blockchain
- [Leverage Brand Loyalty for Actionable Insights](https://cuebiq.com/blog/leverage-brand-loyalty/) - How loyal your consumers are can make or break you as a brand. It’s critical that you not only measure the loyalty of consumers to your own brand but also to your competitors — so you can then activate those insights for strategic planning. The secret to understanding consumer loyalty lies in location intelligence. Through
- [The Billboards Are Back in Town: The Return of Out-Of-Home](https://cuebiq.com/blog/out-of-home-returns/) - You may be under the impression that traditional media has lost some of its luster over the years. While it’s true that many forms of traditional media are currently struggling, out-of-home media is having a major moment right now. According to eMarketer, OOH is the only form of traditional media projected to grow in ad
- [It’s All About the Context: Why Brands Need Benchmarks](https://cuebiq.com/blog/brands-need-benchmarks/) - Picture this: You’re training for a half marathon and just ran an 8-minute mile, a week before the race. You’re probably feeling pretty good about yourself, right? Now picture this: Everyone else in your running group just ran a 7-minute mile and practically lapped you going around the track. You were hoping to be on
- [It’s All About the Context: Why Brands Need Benchmarks Part II](https://cuebiq.com/blog/brands-need-benchmarks-part-2/) - Are you a marketer trying to gauge whether your ad campaign was successful? If so, you should probably turn to benchmarks. In order to determine whether an ad campaign was successful, marketers must put the results into context. They need to consider benchmarks in their analysis, in order to understand whether the campaign was actually
- [Cannes Lions Takeaways: Be Predictive and Purposeful](https://cuebiq.com/blog/cannes-lions-2018-takeaways/) - Cannes Lions, a place where all key stakeholders of the international marketing and advertising industry gather for one week each year. Endless panels, endless yachts, and (of course) endless rosé. Each year we walk away with inspiring ideas to take back to the office, trends that will shape the industry, and lasting connections. But Cannes
- [3 Critical Factors to Consider When Building Location-Based Programs](https://cuebiq.com/blog/building-location-based-programs/) - Did you know that 82% of marketers plan to increase their use of location data over the next two years? Given this strong majority, it’s more important than ever that marketers understand how best to integrate location data into their marketing strategies and activations. We recently commissioned a study with 451 Research to better understand
- [4 Ways Location Intelligence Helps QSR Marketers](https://cuebiq.com/blog/location-intelligence-qsr-marketers/) - Are you a QSR marketer wondering how to incorporate location intelligence into your marketing plan? Well, then you’re not alone. It turns out that 69% of QSR marketers plan to increase their use of location data over the next two years, per a study we (Cuebiq) commissioned with 451 Research. Yet 64% of QSR marketers
- [From New York to Milan: What It’s Like to Work for a Global Company](https://cuebiq.com/blog/new-york-milan-global-company/) - Last week, I had the privilege of spending five days working from Cuebiq’s Milan office. After abating my jet lag with several espressos upon arrival, I was struck by how different some aspects of the Milan office culture are compared to New York. Read on to learn about my experience in Italy and what it’s
- [3 Ways Retailers Can Transform Their Stores to Compete With Amazon in the Digital Age](https://cuebiq.com/blog/3-ways-retailers-can-transform-their-stores-to-compete-with-amazon/) - If you’re a retailer, Amazon is probably on your mind 24/7. The e-commerce giant has increasingly been stealing market share from traditional retailers, and there’s been a lot of rhetoric about the so-called “retail apocalypse” in recent years. But before you start to panic, we have some positive news to share. While retailers who refuse
- [3 Ways Auto Marketers Can Drive Consumers Straight to the Dealership](https://cuebiq.com/blog/3-ways-auto-marketers-can-drive-consumers-straight-to-the-dealership/) - Just like buying a house, buying a car is one of the most important decisions a person will make — not to mention a very expensive one. Much like how customers weigh their options when it comes to a car brand, features, and type of vehicle, automotive marketers must do the same when researching and
- [4 Key Takeaways for Automotive Marketers Using Location Data](https://cuebiq.com/blog/4-key-takeaways-for-automotive-marketers-using-location-data/) - Automotive marketers are constantly looking for new ways to break down some of the most frustrating barriers to buying a car. Reducing consumer friction is vital, and location data can help tackle this problem, as it provides insights about consumer behaviors, competitive intelligence, and market trends. Here are four key takeaways for automotive marketers using
- [How Brands Can Use Cross-Channel Advertising to Create a Better User Experience](https://cuebiq.com/blog/how-brands-can-use-cross-channel-advertising-to-create-a-better-user-experience/) - In an ever-noisier media environment, brands need to make their advertising campaigns stand out. It’s essential to...
- [Brand Loyalty: The Secret to Targeting Holiday Shoppers](https://cuebiq.com/blog/brand-loyalty-the-secret-to-targeting-holiday-shoppers/) - With every brand vying for consumers’ attention during the holiday season, it can be hard to stand out. So what’s the secret to reaching holiday shoppers and overtaking the competition? As it turns out, it’s understanding consumer brand loyalty. While you might have a strong grasp on which consumers typically shop your stores, understanding brand
- [4 Audiences You Can’t Afford to Miss out on This Holiday Season](https://cuebiq.com/blog/4-audiences-you-cant-afford-to-miss-this-holiday-season/) - When it comes to marketing during the holiday season, timing is everything. You can’t afford to miss out on activating audiences based on seasonal events, from Halloween through the December holidays. By targeting consumers at the right point in their holiday shopping journey, you can enhance your media investments and provide better advertising experiences. Although
- [3 Audience Activation Pro Tips for the Holiday Season](https://cuebiq.com/blog/3-audience-activation-pro-tips-holiday-season/) - Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one step ahead of the typical holiday shopper. 92% of all purchases happen in the offline world, so it’s up to your brand to
- [The Current State of Television Advertising](https://cuebiq.com/blog/linear-vs-advanced-tv/) - The terms linear and advanced TV are thrown around a lot these days, and you may be wondering: What’s the difference? And how do VOD, OTT, and CTV factor into things? We'll be honest—the future of television advertising lies with connected TV—so most importantly, how can you leverage the impact of the industry's largest media
- [How Location Intelligence Can Enhance the Retail Organization at Every Level](https://cuebiq.com/blog/how-location-intelligence-can-enhance-the-retail-organization/) - This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog. We've left the following information up as it may offer offer additional insights and context. Brick-and-mortar retailers are doing everything in their power to win over consumers as they go head-to-head with e-commerce brands. It’s no
- [How to Apply Location Intelligence Across the Auto Organization](https://cuebiq.com/blog/how-to-apply-location-intelligence-across-auto-organization/) - This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog. We've left the following information up as it may offer offer additional insights and context. When it comes to location intelligence for the auto enterprise, there are countless ways to enhance your dealership at every level
- [How to Determine the Quality of Location Data: 4 Key Metrics to Consider](https://cuebiq.com/blog/how-to-determine-the-quality-of-location-data-4-key-metrics-to-consider/) - You probably already know how important it is to back up your marketing decisions with data. But you might not know that the quality of the data can make or break the success of the decisions you make — and that the quality of location data in particular can differ greatly between providers. So, if
- [Leverage Last-Minute Shoppers to Drive Incremental Sales](https://cuebiq.com/blog/leverage-last-minute-shoppers-to-drive-incremental-sales/) - Find out how marketers can capitalize on last minute holiday shoppers for better and more efficient audience targeting this holiday season.
- [Audiences for TV: Advanced Audiences Are Not Just for Advanced TV](https://cuebiq.com/blog/audiences-for-tv-advanced-audiences-are-not-just-for-advanced-tv/) - You may think that advanced audiences only apply to advanced TV — but in fact, you can use advanced audiences for linear TV as well. Let’s back up. What do these terms mean? In our last blog on TV, we broke down the differences between linear and advanced TV — essentially, traditional vs. non-traditional TV —
- [How Location Intelligence Can Benefit the Entire QSR Organization](https://cuebiq.com/blog/how-location-intelligence-can-benefit-the-entire-qsr-organization/) - This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog. We've left the following information up as it may offer offer additional insights and context. When it comes to location intelligence, the quick-service restaurant industry stands to benefit in many ways. Nowadays, restaurant chains are constantly
- [Footfall Attribution for TV: How to Measure the Impact of Your Television Advertising](https://cuebiq.com/blog/footfall-attribution-for-tv-how-to-measure-the-impact-of-your-television-advertising/) - With its ability to boost brand awareness and deliver strong returns, TV advertising is undeniably powerful. However, brands have traditionally used sales attribution tools or custom sales lift studies as a way of measuring the success of their TV ads — but these methods require longer wait times and lack the ability to tell a
- [Location Analytics: A Behind-the-Scenes Look With Bianca Gherardi, Technical Product Manager](https://cuebiq.com/blog/location-analytics-behind-scenes-look-with-bianca-gherardi/) - This past summer, we got the opportunity to visit Cuebiq’s Milan office and interview some of our brilliant Italian counterparts, who help keep Cuebiq running day in and day out. Meet Bianca Gherardi, Technical Product Manager for Cuebiq’s Analytics product, and previously a Data Scientist, who has worked with Cuebiq for over a year. Bianca
- [Footfall Attribution: A Behind-the-Scenes Look With Bruna Coppolino, Product Manager](https://cuebiq.com/blog/footfall-attribution-behind-scenes-look-with-bruna-coppolino/) - Wondering what goes on behind the scenes with Cuebiq’s Attribution product? Then you’ll want to hear what Bruna Coppolino, Product Manager on the Attribution team in Milan, has to say. This past summer we got the opportunity to sit down with Bruna and learn about how her team is innovating with the Attribution product, how
- [4 Top Secrets for Succeeding in Product at a Tech Startup](https://cuebiq.com/blog/4-top-secrets-for-succeeding-in-product-at-tech-startup/) - Are you interested in what makes a successful product manager at a tech startup? From creating sound processes to being able to motivate a team, being a product manager requires a unique skill set that relies heavily on working with people. Read on to learn four secrets for succeeding as a product manager at a
- [Working in Cuebiq's Milan Office: A Q&A With Ivan Parenti](https://cuebiq.com/blog/what-its-like-to-work-in-cuebiqs-milan-office-qa-with-ivan-parenti/) - For our third employee spotlight from our trip to Milan, we’re featuring Cuebiq’s own Head of Product Development, Ivan Parenti. We had the chance to interview Ivan about his experience at Cuebiq, where he has served in many roles and eventually grew to become Head of Product Development. Ivan constantly works with many different departments,
- [From Conga Lines to Cross-Departmental Collaboration: Cuebiq Retreat 2k18 in the Bahamas](https://cuebiq.com/blog/from-conga-lines-to-cross-departmental-collaboration-cuebiq-retreat-2k18-in-bahamas/) - A five-day trip to the Bahamas... for work? It sounds too good to be true, right? Well, for Cuebiq last week, this was our reality. Every year, Cuebiq hosts an annual company-wide retreat to a different location, and this year it was in Nassau, Bahamas, at the lovely Atlantis resort. What exactly does one do
- [How to Measure TV Advertising With Real-World Consumer Actions](https://cuebiq.com/blog/how-to-measure-tv-advertising-with-real-world-consumer-actions/) - Despite the fact that ad loads are increasing, TV viewership is gradually shrinking. Given this reality, it’s more important than ever that marketers understand how to optimize their targeting and measurement tactics, to make the most of those people who are watching TV. For marketers who are able to do this successfully, TV can easily
- [Do Super Bowl Ads Drive Store Visits?](https://cuebiq.com/blog/do-super-bowl-ads-drive-store-visits/) - Super Bowl ads can be memorable, go viral, win awards — and for some, are more important than the actual game. Whether you work in marketing or on Wall Street, Super Bowl ads are fun to watch and actually drive non-football fans to, well… watch football. Nielsen data showed that the 2018 Super Bowl averaged 103.4MM
- [Privacy: What to Keep in Mind as You Build Your Data Stack](https://cuebiq.com/blog/privacy-what-to-keep-in-mind-as-you-build-your-data-stack/) - Originally posted by IAB on 1/22 here. The recently released IAB guide “Defining the Data Stack” provides a framework for both advertisers and publishers to build or enhance their data stack, depending on where they are in their data capabilities journey. They can gain a baseline understanding of their needs and resources through this guide, as well as
- [What It's Like to Be Head of Engineering at Cuebiq: A Q&A With Marco Funaro](https://cuebiq.com/blog/what-its-like-to-be-head-of-engineering-at-cuebiq-a-qa-with-marco-funaro/) - This past summer, we had the chance to interview Cuebiq’s Head of Engineering, Marco Funaro. Having been with Cuebiq since its early days, Marco has extensive experience in software development and oversees the team in Milan. Read on to learn about the day-to-day of a software engineer, how to balance time management with attention to
- [The Power of Merging Location and TV Data](https://cuebiq.com/blog/the-power-of-merging-location-and-tv-data/) - When you think about location data, you might not immediately think about sports. However, when you merge location and TV data, you can see how and where consumers are watching sports in real-time — and whether ads during games are actually driving them to store. The combination of location data with raw TV data is unique,
- [What Is Consumer Compatibility and Why Is It Important for Your Brand?](https://cuebiq.com/blog/what-is-consumer-compatibility-and-why-is-it-important-for-your-brand/) - In an age of personalized subscription boxes and customizable AR experiences, consumers are increasingly expecting a shopping experience hyper-tailored to their interests. It’s more important than ever that your brand be consumer compatible. But what exactly does that entail? Consumer compatibility is the overall metric that measures the value consumers place on your brand. It
- [Breaking Up Is Hard to Do: Disconnecting Media from Measurement in the Mobile Location Space](https://cuebiq.com/blog/disconnecting-media-from-measurement-in-the-mobile-location-space/) - I remember when I was a kid, I loved Lucky Charms cereal, along with Franken Berry, Cap'n Crunch... the works. I loved cereal, but what I loved most was the prize inside the box. I can remember seeing some god-awful cereal for sale at the store, but on the box was this AMAZING prize. I
- [3 Ways TV Advertisers Need to Change Their Measurement Outlook](https://cuebiq.com/blog/3-ways-tv-advertisers-need-to-change-their-measurement-outlook/) - What do marketers really want from a TV attribution solution, and how does that compare to what they are able to employ today? Thanks to our research partner Advertiser Perceptions, we’ve been able to answer these questions in a study we commissioned that dives into the evolving TV measurement landscape. Read on for three key
- [Cuebiq on Location Data Advancements and How Privacy Plays a Role](https://cuebiq.com/blog/cuebiq-on-location-data-advancements-and-how-privacy-plays-a-role/) - This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog. We've left the following information up as it may offer offer additional insights and context. Below is a Q&A between Viant and Cuebiq's Lawrence Chan, which was originally posted by Viant on 1/21 here. Today’s Q&A is
- [Is Your TV Upfront Strategy Up to Snuff?](https://cuebiq.com/blog/is-your-tv-upfront-strategy-up-to-snuff/) - If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is right around the corner. If you work on the media buying or planning side, you might be facing the issue of grappling with the ever-changing TV landscape. From data-driven targeting to connected TV to programmatic buying, the TV inventory buying
- [Cross-Channel Measurement: How to Enhance Your Media Mix Via Footfall Attribution](https://cuebiq.com/blog/cross-channel-measurement-how-to-enhance-your-media-mix-via-footfall-attribution/) - As a media planner or buyer, it’s essential to understand how your campaign is performing across all media channels. Yet it can be hard to know how best to measure your cross-channel advertising efforts. Footfall attribution is key to helping you do so, as it not only provides audience optimization and brand uplift, but it
- [5 Security Questions You Need to Ask in Your Next RFI](https://cuebiq.com/blog/5-security-questions-you-need-to-ask-in-your-next-rfi/) - As consumers, we’re all on the lookout for the newest product and/or service that can make our lives easier — and that same sentiment is true for brands. As the advertising ecosystem continues to evolve, brands have raced to keep up with new technology and trends by enhancing their tech stacks with new data sets
- [How to Use Offline Analytics](https://cuebiq.com/blog/how-to-use-offline-analytics/) - If you work in marketing, you may have heard about offline analytics. But if you’ve never dabbled in location data before, then you’re probably wondering why it’s such a hot topic right now and more importantly, how it can help you as a marketer. Read on to learn how offline intelligence can reveal valuable insights
- [How Attribution Benchmarks Can Help You Measure ROI and Maximize ROAS](https://cuebiq.com/blog/how-attribution-benchmarks-can-help-you-measure-roi-and-maximize-roas/) - Are you benchmarking your campaigns as a marketer? If not, you’re missing out on a golden opportunity to see how your campaigns are performing compared to the industry standard. Learning the truth about how your campaigns are performing is essential to your success as a marketer. If they’re in the average range or even outpacing
- [6 Truths About Location Data: How to Choose the Right Data to Maximize Your Marketing Efforts](https://cuebiq.com/blog/6-truths-about-location-data/) - You’ve probably heard a lot about offline intelligence, but you might not be sure how to tell what actually constitutes high-quality location data. Not all location data is created the same, and if you’re evaluating potential providers, there are several key factors that should be on your radar. Read on for six truths about location
- [Footfall Attribution Benchmarks Report: OOH Contributes the Most to Driving Average Footfall Traffic Uplift](https://cuebiq.com/blog/footfall-attribution-benchmarks-report-ooh/) - Marketers are placing more and more of an emphasis on attribution and understanding how different touchpoints drive consumer behavior. With expanded metrics and data available for OOH inventory, it’s now possible to tie actual consumer actions back to ad exposure. The impact of out-of-home advertising on driving foot traffic is particularly significant, and Cuebiq’s recent
- [How to Evaluate Data Partners: 6 Top Questions to Ask](https://cuebiq.com/blog/how-to-evaluate-data-partners-6-top-questions-to-ask/) - Originally posted by IAB on 4/30 here. The recently released IAB guide “Defining the Data Stack” provides a framework for both advertisers and publishers to build or enhance their data stack, depending on where they are in their data capabilities journey. As addressed in the guide, choosing the best data sets for your stack is first
- [How to Use Footfall Attribution](https://cuebiq.com/blog/how-to-use-footfall-attribution/) - If you work in marketing and hear the word “attribution,” you may immediately think about more traditional types of measurement – like digital or sales attribution. However, there are other types of attribution that allow you to see the impact of your advertising beyond just the digital world. Through footfall attribution, for example, you can
- [Partner Spotlight: Q&A With Adam Paz, Viant](https://cuebiq.com/blog/partner-spotlight-qa-with-adam-paz-viant/) - We got the opportunity to sit down with Adam Paz, Vice President, East, of Viant — a partner of Cuebiq that specializes in people-based advertising technology. Read on to learn about Adam’s view on OOH & DOOH advertising measurement, technological advancements in the space, and more! How will DOOH advertising complement display budgets for marketers?
- [Media and Measurement: A Dangerous Mix](https://cuebiq.com/blog/media-and-measurement-a-dangerous-mix/) - There’s no denying the temptation to mix media with measurement. By leveraging a partner that provides the ability to buy media and also measure it, you’re killing two birds with one stone — right? Wrong. It's very important to understand why you shouldn’t mix media with your measurement stack. While it may be easier to
- [MAUs Are the New Bidstream](https://cuebiq.com/blog/maus-are-the-new-bidstream/) - We have a controversial statement to make: MAUs are out. While measuring scale in terms of monthly active users has been the prevailing method of recent years, location data has advanced such that this metric is no longer good enough. As with bidstream data, which was once so popular but was ultimately proven inadequate to
- [How Brick-and-Mortar Retailers Can Reap the Benefits of Amazon Prime Day for Back-to-School Season](https://cuebiq.com/blog/how-brick-and-mortar-retailers-can-reap-the-benefits-of-amazon-prime-day/) - As a retailer, you’re probably well aware that Amazon Prime Day is quickly approaching. And you're probably fed up with hearing about how Amazon has monopolized back-to-school season with Prime Day, stealing more and more market share from brick-and-mortar retailers over the last few years. But what if we told you that you could actually
- [Location Intelligence: The Universal Metric for Campaign Measurement](https://cuebiq.com/blog/location-intelligence-universal-metric-for-campaign-measurement/) - Are you wondering whether your media campaigns are generating real-world results? If not, here’s why you should be. Offline data — aka how your consumers are behaving in the real world — is one of the most effective tools you can use to prove ROI for your media dollars. What’s more, it can help you compare
- [The Key to a Successful Company: Maintaining a Culture of Change](https://cuebiq.com/blog/key-successful-company-maintaining-culture-change/) - Graduating during a time of economic prosperity, I entered the workforce with an optimistic outlook. Shortly thereafter, however, the 2008 recession hit. Millions lost their jobs, including me. As I sat in shock, contemplating how I got here after working so hard, I came to the stark realization that none of it really mattered; nothing
- [The Truth About the SDK: It Alone Is Not Enough](https://cuebiq.com/blog/truth-about-sdk-it-alone-is-not-enough/) - This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog. We've left the following information up as it may offer offer additional insights and context. In recent years, you’ve probably heard a lot about how SDK location data is the best. We’re here to dispel that
- [The Current State of Marketing Attribution: Three Things You Need to Know](https://cuebiq.com/blog/current-state-of-marketing-attribution-three-things-you-need-to-know/) - Marketing attribution has long remained a relatively simple idea: spend money on marketing campaigns, evaluate views and clicks against revenues, and increase investment where profitability lies. However, with the expansion of technology and digital platforms, the modern consumer has become extremely difficult to understand from a marketer’s perspective. The number of channels for consumers to
- [Perks & Benefits: What  Makes Being an Employee in Cuebiq’s Milan Office Unique](https://cuebiq.com/blog/perks-benefits-being-an-employee-in-cuebiqs-milan-office/) - Searching for a new job can be a daunting and stressful task; we get it. There are many factors that come into play when making a decision to join a new company, like understanding the company culture, making sure the company’s values align with your own, that there’s opportunity for growth, and that you’ll be
- [Working in Cuebiq’s Milan Office: An International Baccalaureate Student’s Perspective](https://cuebiq.com/blog/cuebiqs-milan-office-an-international-baccalaureate-students-perspective/) - When you’re only 17, your first experience in the workforce can seem a little intimidating. You have no idea what to expect and can only hope that you’ll be able to figure it out. Before starting at Cuebiq this summer, that was exactly how I felt. I had already met some of my employees and
- [Partner Spotlight: Q&A With Tom Riordan, Adobe](https://cuebiq.com/blog/partner-spotlight-qa-with-tom-riordan-adobe/) - The Cuebiq marketing team got the chance to chat with Tom Riordan, Head of Advanced Measurement Group, Adobe Advertising Cloud last week. Keep reading for Tom's take on measurement metrics, his vision for helping brands increase their ROAS, and more! Nearly three-quarters of marketers say that measurement commands most of their time. What is your advice to
- [How Cuebiq’s Attribution Dashboard Can Answer Your Marketing Questions](https://cuebiq.com/blog/cuebiqs-attribution-dashboard-can-answer-your-marketing-questions/) - If you’re a marketer like me, whenever you launch a new ad campaign you will most likely spend every waking moment contemplating how successful it will be. Whether it’s wondering if the campaign is driving actual consumer visits to store or how your brand is performing compared to others in the industry, you need to
- [Six Interview Tips to Land Your Dream Tech Job at Cuebiq in Milan](https://cuebiq.com/blog/six-interview-tips-to-land-your-dream-tech-job-at-cuebiq-in-milan/) - At Cuebiq, our interview process is simple. It is quick, technical, and fun. Ask any Cuebiqer why they accepted our offer over others they had, and they’ll tell you it was because of the interview — along with the fact that Cuebiq is the only company in Italy that offers the opportunity to work in
- [Last-Minute Shoppers and Location Data: What’s Differentiating Brick-And-Mortar This Shopping Season](https://cuebiq.com/blog/location-data-differentiating-brick-and-mortar-this-shopping-season/) - As the all-important holiday season approaches once again, retailers are faced with figuring out how to deliver the best cross-channel advertising experiences possible and improve ROI. Despite the pandemic, statistics confirm that traditional retail still has a lot to offer — according to the International Council of Shopping Centers, in the 2018 holiday shopping season,
- [Do You Have a Blind Spot in Your Current Retail Attribution Strategy?](https://cuebiq.com/blog/do-you-have-blind-spot-in-your-current-retail-attribution-strategy/) - If you’re a retailer, you might not be accurately attributing your campaigns. With the rise of digital and an explosion of new paths to purchase, it’s becoming harder and harder to accurately attribute campaigns. Consumers are using on average six or more touchpoints before making a purchase decision, and it can be tricky to know
- [Partner Spotlight: Q&A With Jeremy Flynn, Clear Channel Outdoor](https://cuebiq.com/blog/partner-spotlight-with-jeremy-flynn-clear-channel-outdoor/) - We got the opportunity to sit down with Jeremy Flynn, Vice President of Data Products & Strategy at Clear Channel Outdoor — a partner of Cuebiq that specializes in out-of-home media advertising, providing billboards and much more. Keep reading for Jeremy’s view on why OOH is so effective, how the emergence of “smart cities” has helped
- [The Evolution of Cuebiq’s Company Culture Over the Years](https://cuebiq.com/blog/evolution-of-cuebiqs-company-culture-over-years/) - When evaluating a company to join, there are many factors that come to mind. You need to ensure that you are on board with the company’s mission, believe in their product offering, and of course receive competitive compensation. However, one of the most important factors these days is a strong company culture. Coming from someone
- [How to Ace Your Audience Targeting Strategy](https://cuebiq.com/blog/how-to-ace-your-audience-targeting-strategy/) - Learn how to ace your media strategy in Q4! We’ve put together some quick tips to help you plan for the upcoming holiday season and reach audiences that will drive conversions, so you can maximize your ROI this holiday season.
- [What Working With Big Data Really Means](https://cuebiq.com/blog/what-working-with-big-data-really-means/) - The process of going from a big data lake to a mature product is involved, to say the least. With the goal of answering user questions, this process involves data analysis, process consolidation, robust APIs, and beautiful interfaces — and it requires a robust team of people with different backgrounds and skill sets to work on it. Read on for more...
- [Setting Industry Standards: An Inside Look at Cuebiq’s Security Team](https://cuebiq.com/blog/setting-industry-standards-an-inside-look-at-cuebiqs-security-team/) - As with any tech-driven company, here at Cuebiq, security and privacy are imperative to our everyday success. What sets us apart from the rest, though, is that privacy has been a core value we’ve embraced since day one. We truly believe it's our duty to keep all data secure and, in doing so, provide our
- [Data for Good: Providing Social Value Through Location Data](https://cuebiq.com/blog/data-for-good-providing-social-value-through-location-data/) - Cuebiq's Data for Good initiative is being continued with support from the Spectus.ai data cleanroom and their Social Impact professionals. Their commitment to positive social impact through the ethical and responsible use of location-based data makes further insights possible. We invite you to visit https://spectus.ai/social-impact/ for more on contributions to academia and research partners. We had the
- [How to Use Offline Audiences to Your Advantage](https://cuebiq.com/blog/how-to-use-offline-audiences-to-your-advantage/) - If you work in marketing, you’re probably already segmenting and targeting your audience into groups that are relevant for your advertising efforts. However, you might not yet be targeting audiences based on their real-world behaviors — which can yield significant results in terms of helping you reach the audiences that will drive the most conversions. Why
- [5 Reasons You Need to Add Out-Of-Home to Your Marketing Strategy](https://cuebiq.com/blog/5-reasons-to-add-out-of-home-to-your-marketing-strategy/) - If out-of-home is not currently part of your marketing strategy, it should be. This typically “traditional” medium has made a major resurgence as of late, due in much part to DOOH. It’s time to hop on board and take advantage of this channel. Read on to learn five specific reasons you need to add out-of-home
- [Streaming Audio Meets Offline Measurement](https://cuebiq.com/blog/streaming-audio-meets-offline-measurement/) - As screenless media continues to grow, measurement must move past direct response metrics to be properly attributed. The State of Streaming Audio According to a recent study of consumer adoption of digital media, The Infinite Dial 2018 by Edison Research and Triton Digital, 64% of Americans (12+) listen to online radio, totaling roughly 180 million
- [How to Enhance Your Customer Profile Using Offline Intelligence](https://cuebiq.com/blog/how-to-enhance-your-customer-profile-using-offline-intelligence/) - If you work in marketing, you know how important it is to get your customer profile just right. It’s critical to understand who your target persona is on a granular level, so you can understand how best to connect with them. What’s more, aligning your content to these customers’ behaviors and desires will help you
- [Give Your Holiday Campaigns the Gift of Location-Based Audiences](https://cuebiq.com/blog/give-your-holiday-campaigns-the-gift-of-location-based-audiences/) - The holiday season is upon us, and so is the end-of-year advertising push. And why not? Consumers spent nearly $789.4B during the 2020 holiday season despite the pandemic, and are projected to spend even more this year, so marketers are looking to secure this increasingly large piece of the pie. But how can you make
- [Cuebiq Visit Intelligence Now Available in Amazon’s AWS Data Exchange](https://cuebiq.com/blog/cuebiq-visit-intelligence-now-available-in-amazons-aws-data-exchange/) - New partnership makes subscribing to high-quality location data a breeze. Amazon’s AWS Data Exchange is a new service that makes it easy for millions of AWS customers to securely find, subscribe to, and use third-party data in the cloud. Cuebiq is thrilled to be among the first certified partners available within the AWS Data Exchange.
- [Five Unexpected Applications of Offline Intelligence](https://cuebiq.com/blog/five-unexpected-applications-of-offline-intelligence/) - Offline intelligence is often thought of as a way to measure foot traffic to a brick-and-mortar location driven by digital media, and for good reason. But there's more value to be uncovered. Savvy marketers can leverage offline data holistically across their entire media buy to uncover unexpected and valued insights through the lens of verified
- [Revolutionizing Campaign Measurement: Unlocking Incrementality With Offline Intelligence](https://cuebiq.com/blog/campaign-incrementality-offline-measurement/) - The concept of incrementality has been analyzed by economists and researchers in multiple academic papers for different use cases. When it comes to advertising, it is crucial for marketers who aim to change consumers behavior to understand the real impact of their media campaigns
- [Artificial Intelligence: The Fuel for Predictive Analytics](https://cuebiq.com/blog/artificial-intelligence-fuel-for-predictive-analytics/) - Whether it be facial recognition on your phone, that cool new VR experience, or your Alexa device, AI and its many applications have become integral to our society. When talking about AI, we typically refer to narrow AI, which is AI focused on one task — in contrast to general AI, which has the ability
- [Cuebiq Green Team: Building Awareness of Office Recycling Habits & Creating a More Eco-Friendly Work Environment](https://cuebiq.com/blog/cuebiq-green-team/) - We all remember growing up and constantly being reminded by our parents and teachers to recycle our soda cans or turn off the lights when we left a room. And, as we grew older, phrases like “going green” or “eco-friendly” became familiar. Various ways to promote environmental sustainability such as these have been ingrained in
- [Establishing Best Practices for an AI-driven Ecosystem](https://cuebiq.com/blog/establishing-best-practices-for-ai-driven-ecosystem/) - These days, it’s all about artificial intelligence — especially when it comes to the advertising ecosystem. Yet, as AI becomes more and more integral to advertising, the ecosystem needs to adjust accordingly to keep up with technological advancements. Specifically, several best practices need to be implemented in order for an AI-driven ecosystem to truly thrive. Before
- [The Innovation of Technology: A Review of Past Groundbreaking Product Announcements as CES Celebrates 52 Years](https://cuebiq.com/blog/innovation-of-technology-ces/) - With the new year right around the corner, it's time to start gearing up for one of the most anticipated technology industry events of the year: CES 2020! For those who are new to the scene, CES, short for Consumer Electronics Show, is a four-day conference that takes place in Las Vegas — and is the
- [Data Privacy Regulation: What Comes After CCPA?](https://cuebiq.com/blog/data-privacy-regulation-in-2020-what-comes-after-ccpa/) - Published: 12/18/2019 We sat down with Shane Wiley, Cuebiq’s Chief Privacy Officer, to discuss the regulatory changes marketers should be on the lookout for and what they can do to prepare for the next few years. As we look to 2020, which new privacy regulations should marketers be preparing for? First and foremost, all marketers
- [5 Hot Topics in Offline Intelligence](https://cuebiq.com/blog/5-hot-topics-in-offline-intelligence-in-2019/) - While it’s hard to believe, Q4 is quickly coming to an end. With the end of the year also comes time for reflection — time to look back on the past year’s successes and begin preparing for the year to come. In the spirit of reflection, the Cuebiq marketing team took stock of all major
- [The Future of Technology: The Industry’s Hottest Trends at CES 2020](https://cuebiq.com/blog/future-of-technology-ces/) - Published: 12/23/2019 The start of a new year means something exciting for those of us in tech: CES 2020 is almost here! As the world’s largest annual consumer technology event, CES presents a great opportunity to expand your network, share innovative ideas, learn from global thought leaders, and discover the industry’s hottest trends. Furthermore, the
- [5 MarTech Predictions for the New Year](https://cuebiq.com/blog/5-martech-predictions-for-the-new-year/) - Published 1/3/2020 2019 was a year of abundant growth and innovation in the MarTech industry, and we are confident that 2020 will continue on this trajectory. We got the opportunity to sit down with Cuebiq’s EVP of Growth, Valentina Marastoni-Bieser, to hear her take on the new year’s upcoming trends. Having been in the industry
- [Why You Need Incrementality at the Granular Level](https://cuebiq.com/blog/why-you-need-incrementality-at-granular-level/) - If you’re familiar with the location data space, you know how crucial offline measurement can be when calculating marketing ROI.
- [How to Skyrocket Your Return on Ad Spend](https://cuebiq.com/blog/how-to-skyrocket-your-return-on-ad-spend/) - As a marketer, you’re most likely on the eternal quest to increase your return on ad spend. However, it can be challenging to know exactly how to do that, and you may be facing a myriad of options and new strategies to try. What if you could ground your campaign results in a real-world metric,
- [Offline Measurement: The Solution to Your Marketing Problems This Year](https://cuebiq.com/blog/offline-measurement-solution-to-your-marketing-problems/) - As I sat down to write this blog about marketing in 2020, I reflected on 2019 and looked at all the great things my team accomplished and the challenges we overcame. I searched for and eventually identified the one variable that had the greatest impact on our ability to achieve our goals: making data-driven decisions.
- [Marketers Are Becoming Location Data Experts According to 451 Research](https://cuebiq.com/blog/marketers-are-becoming-location-data-experts-according-to-451-research/) - You heard it here first: Marketers are now location data experts. Don’t just take our word for it; we have the research to back it up. Cuebiq has again partnered with 451 Research to commission a new series of research papers on how marketers really feel about location data. When we commissioned this research last
- [3 Ways to Activate Incrementality in Your Marketing Strategy](https://cuebiq.com/blog/3-ways-to-activate-incrementality/) - If you’ve been following along with our blog, you’ve seen us tout the many benefits of incrementality. As a refresher, incrementality enables you to understand the true impact of your cross-channel advertising. How? It illustrates the incremental impact of your campaigns on driving new visitors to store, rather than just reinforcing those who probably would
- [4 Customer Segments You Need to Know About Now](https://cuebiq.com/blog/4-customer-segments-you-need-to-know-about-now/) - When segmenting customers, it’s important to base your segments on the real-world behaviors of your target audience. While data on digital impressions and clicks from your customers is valuable, data on how customers behave in the real world is much more telling. If you can prove that your ad campaign drove customers to visit your
- [OOH Advertising Is on the Rise: Increase Your ROI With Offline Measurement](https://cuebiq.com/blog/ooh-advertising-is-on-rise/) - This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog. We've left the following information up as it may offer offer additional insights and context. With the explosion in growth of new media, it’s more important than ever that advertisers be able to measure and optimize
- [Partner Spotlight: Q&A With Supriya Goswami, VP of Marketing at InMobi](https://cuebiq.com/blog/partner-spotlight-with-supriya-goswami/) - We got the opportunity to sit down with Supriya Goswami, VP of Marketing at InMobi, a leading technology company that help brands understand, identify, engage, and acquire customers. Read on for Supriya’s take on challenges the mobile advertising industry is facing now, InMobi’s stance on data and privacy, and how InMobi is working with Cuebiq
- [Enhance Your Advertising Strategy With Offline Measurement](https://cuebiq.com/blog/enhance-your-advertising-strategy-with-offline-measurement/) - As marketers, we’re constantly wondering how our brand is resonating with consumers (do our ads work?), whether we're investing in the right mix of media channels (for example, is OOH a good medium for my brand?), and what our ROI is (did we spend wisely?) These are just some of the questions every marketer ponders
- [The 3 Types of Analytics You Need to Measure Attribution](https://cuebiq.com/blog/3-types-of-analytics-you-need-to-measure-attribution/) - It’s an interesting time to be a marketer in the world of offline attribution. Reporting that was once limited to end-of-campaign validation has been transformed by better data collection techniques and artificial intelligence (AI) modeling. By embracing up-to-the day campaign monitoring and the concepts of predictive and prescriptive analytics, offline attribution is now an actionable
- [How to Reach Audiences During the COVID-19 Crisis](https://cuebiq.com/blog/how-to-reach-audiences-during-covid-19-crisis/) - Over just a few weeks, the advertising landscape as we know it has dramatically changed. The rise of the novel coronavirus in the US has brought a drastic change in mobility patterns of citizens, with many government-mandated stay-at-home orders put in place to curb the spread of the virus. As follows, many of marketers’ pre-COVID
- [Real-Time Location Data Reveals Effect of Lockdown on Mobility in Italy Due to COVID-19](https://cuebiq.com/blog/real-time-location-data-reveals-effect-of-lockdown-on-mobility-in-italy/) - How has the lockdown in Italy due to COVID-19 been affecting the mobility of citizens? This is a challenging question to answer, but location data can provide some insight. Cuebiq has partnered with ISI Foundation to assess the efficacy of the intense travel and mobility restrictions put in place in Italy to curb the spread
- [How to Use Offline Intelligence to Manage Brand Health During the COVID-19 Crisis](https://cuebiq.com/blog/how-to-use-offline-intelligence-to-manage-brand-health-during-covid-19/) - During this uncertain time, it’s important to make use of tools designed to manage brand health through the COVID-19 crisis. From a strategic standpoint, understanding exactly how your business is performing on a day-to-day basis is critical, as is gaining insights that you can use to inform your business strategy during this time. There’s one
- [How to Use Mobility Insights to Prepare for Reopening](https://cuebiq.com/blog/how-to-use-mobility-insights-to-prepare-for-reopening/) - The marketing landscape has shifted in a major way since the beginning of the COVID-19 pandemic. Shelter-in-place restrictions have begun to lift in states across the U.S., and marketers need to adjust their strategies accordingly. Let’s take a look at how the reductions in shelter-in-place restrictions have affected consumer mobility, and how you can use
- [Is MTA Dead? The Future of Attribution](https://cuebiq.com/blog/is-mta-dead-the-future-of-attribution/) - Cuebiq explores how marketers are planning for a future without cookies, what techniques and technologies will fill the void, and how first-party data will play a crucial role in growing and understanding your consumers.
- [Why APIs Are Essential to Developers Today](https://cuebiq.com/blog/why-apis-are-essential-to-developers-today/) - For developers, time is of the essence — and Application Programming Interfaces are major time-savers. With APIs, developers can automate manual processes and eliminate the need for human involvement, saving them valuable time. They can also lay the groundwork to enable different ecosystem players to innovate independently and develop specialized solutions. Learn more about the
- [Data Tells All: Reopening Bars Correlates With New Coronavirus Cases](https://cuebiq.com/blog/data-tells-all-reopening-bars-correlates-with-new-coronavirus-cases/) - Hopes of the United States following a linear path to recovery from the coronavirus have been quashed in recent weeks. When the country began to reopen after Memorial Day weekend, COVID-19 cases started to rise. Over the Fourth of July weekend, a CNN article referencing Cuebiq data showed that even more people traveled to 10
- [5 Data-Quality Elements That Are Key for APIs](https://cuebiq.com/blog/5-data-quality-elements-that-are-key-for-apis/) - The best APIs are simple and clean, predictable and discoverable. But to achieve your business goals, APIs also must be built on best-in-class data quality and meet the highest levels of privacy compliance to protect your brand’s safety. After all, an API is only as useful as the data it is piping in for your
- [Cuebiq in the News: Top Press Hits of 2020](https://cuebiq.com/blog/cuebiq-in-the-press-2020/) - The past few months have been tumultuous, to say the least. If you’ve been following the news, you may have seen Cuebiq featured in top publications including The New York Times, The Wall Street Journal, and CNN.
- [To Travel or Not To Travel: Americans Grapple With State Restrictions](https://cuebiq.com/blog/to-travel-or-not-to-travel/) - Millions of Americans have been planning end-of-summer trips to get away. According to AAA, booking trends reveal that Americans are currently making travel arrangements, though cautiously and more last-minute. As for mode of travel, road trips are accounting for 97% of summer trips, enabling travelers to tailor their schedule and identify rest stops based on
- [The Retail Revolution: How the Pandemic Has Changed the Game](https://cuebiq.com/blog/retail-revolution-how-pandemic-has-changed-game/) - There are a few ways that brick-and-mortar has always differentiated itself—all of which are centered around maintaining a strong customer experience. Brick-and-mortar stores allow customers to physically interact with the product, benefit from face-to-face customer service, go shopping last-minute, and engage with your unique, in-store brand experience. Over the last two years, the retail industry
- [Privacy and Accountability: Why We Created a Sensitive Points of Interest Policy](https://cuebiq.com/blog/privacy-accountability-sensitive-points-of-interest-policy/) - Offline intelligence can be incredibly powerful. At Cuebiq, we’ve seen firsthand how our mobility data insights can be used for everything from helping public health officials manage crises like COVID-19 to generating insights on economic segregation. We also recognize the great responsibility that comes with protecting user privacy, and that is why we consider some
- [How To Spur COVID-19 Testing and Vaccination With Location Data](https://cuebiq.com/blog/how-to-spur-covid-19-testing-and-vaccination/) - It’s that time of year again: flu season. As you may have read, it’s more important than ever that consumers receive flu shots this year, to avoid being double impacted by the flu and COVID-19. Widespread adoption of flu shots as well as increased COVID-19 testing are proven public-health measures to mediate the negative health
- [How Cuebiq Mobility Insights Can Help Your Business](https://cuebiq.com/blog/how-cuebiq-mobility-insights-can-help-your-business/) - Want to understand how Mobility Insights can help your business during and after the pandemic? It’s easy. Through location data, you can understand how people are moving in the offline world and use those insights to fuel your strategies moving forward. Learn more about Cuebiq Mobility Insights in our video!
- [The Inside Scoop: What IDFA Opt-In Enforcement Really Means](https://cuebiq.com/blog/inside-scoop-what-idfa-opt-in-enforcement-really-means/) - After almost a year of anticipation, Apple has released its latest software update, iOS 14.5, along with its new privacy tool, AppTrackingTransparency (ATT). All apps must now use this framework to obtain consent from users to access their location information. We sat down with Lawrence Chan, EVP, Business Development at Cuebiq, to get his take
- [It’s Time To Customize Your Measurement Solution](https://cuebiq.com/blog/its-time-to-customize-your-measurement-solution-2/) - After a never-ending last year, it’s finally 2022 — and this new year brings a host of new opportunities. We know that the last few years brought myriad changes, and you may now need to make last-mile tweaks to your measurement campaigns or build custom solutions altogether to address new problems. Not sure where to
- [Consumer Privacy: Cuebiq's Outlook on Data Sharing](https://cuebiq.com/blog/consumer-privacy-in-2021-cuebiqs-outlook-on-data-sharing/) - This year, we find ourselves firmly in the information age where data sharing is a common and expected practice across all sectors and facets of our lives — from banking to health care, government, marketing, and more. Literally every aspect of our current and expected future world involves the collection and sharing of data. As
- [Data Security: The Key To Your Brand Safety](https://cuebiq.com/blog/data-security-key-to-your-brand-safety/) - If you’re evaluating a partner in the data space, there are many considerations. The topic of privacy is probably top of mind, with Apple’s IDFA opt-in enforcement. Yet while privacy is no doubt paramount, it goes hand in hand with a less sexy but equally important consideration: security. Data Protection Elements To Consider In your
- [Partner Spotlight: Q&A With Lewis Rothkopf, President of Martin](https://cuebiq.com/blog/partner-spotlight-qa-with-lewis-rothkopf/) - We got the opportunity to sit down with Lewis Rothkopf, President of Martin, a media buying platform that solves critical gaps in the existing DSP market. Read on for Lewis’ take on how the advertising industry is changing, Martin’s stance on incrementality measurement, and how Martin is working with Cuebiq to improve the experience of
- [Cuebiq’s Data for Good Program: Where We’ve Been and Where We’re Going](https://cuebiq.com/blog/cuebiqs-data-for-good-program-where-weve-been/) - Cuebiq's Data for Good initiative is being continued with support from the Spectus.ai data cleanroom and their Social Impact professionals. Their commitment to positive social impact through the ethical and responsible use of location-based data makes further insights possible. We invite you to visit https://spectus.ai/social-impact/ for more on contributions to academia and research partners. Providing social value
- [Wine Tasting and Working From Home: Coming back to Cuebiq](https://cuebiq.com/blog/wine-tasting-and-working-from-home/) - Since the start of the pandemic, working from home has become commonplace. My first day at Cuebiq didn’t involve taking the subway, grabbing coffee, and sitting at a new desk, but rather walking across the room in my small apartment in Brooklyn and sitting at a fold-up desk I got on Facebook Marketplace with a
- [Attribution Benchmarks: How To Evaluate and Upgrade Your Campaigns](https://cuebiq.com/blog/attribution-benchmarks-report/) - Due to the COVID-19 pandemic, we saw dramatic changes to in-store visitation this past year. It was also a time of transition for Cuebiq as companies across all industries were compelled to pivot their strategies and find new opportunities for growth. In developing our 2022 Attribution Benchmarks report, we reviewed the past few years and
- [Location Data in a Post-Pandemic World: How Back-to-School Is Challenging Us to Think Differently](https://cuebiq.com/blog/location-data-post-pandemic-world-back-to-school/) - For years our industry has been talking about the power and promise of location data. Understanding the real world behavior patterns of a brand’s current and prospective customers enables more efficient targeting, more effective messaging, and (of course) the ability to measure whether a campaign actually had the desired effect of driving people to stores.
- [Introducing Cuebiq's Newest Audience Segments](https://cuebiq.com/blog/introducing-cuebiqs-newest-audience-segments/) - At Cuebiq, we are always looking for ways to innovate and develop our products and services. In October 2021, we released new audience segments: Lapsed Audiences. This segment consists of individuals who interacted with your brand prior to March 2020 (the onset of the pandemic for most Americans). It allows you to re-engage with your
- [TV Trends and the Targeting You Need](https://cuebiq.com/blog/tv-trends-the-targeting-you-need/) - There is no doubt that TV advertising is a massive market—spending on traditional and connected TV (CTV) will reach $93.33 billion by 2025, from $79.31 billion in 2021. However, over the past few years, a lot has changed. According to Kim Kelleher, president of commercial revenue and partnerships at AMC Networks, “This is the first
- [Maximize Your Media Budget with Measurement](https://cuebiq.com/blog/maximize-your-media-budget-complimentary-measurement/) - Is it me? Or is Q4 starting to feel a bit like the good ‘ole days? Sure, the uncertainty brought on by the last few years is still wreaking havoc on marketing strategy and budgets (of course), but the potential for another strong holiday season is real. According to Deloitte's 2023 Holiday retail survey, consumers
- [The 30 Day Map Challenge Using Cuebiq Data](https://cuebiq.com/blog/map-challenge-cuebiq-workbench/) - Data visualization is a core piece of our daily lives, whether in art, entertainment, advertising, or technology. Take Spotify Wrapped, for example, a viral marketing campaign ​​where Spotify users get a design-heavy analysis of their listening patterns over the course of a year. Everything we encounter has been designed by someone, and data is no
- [Cuebiq x Innovid: Impacting Real-World Behavior with Creative Optimization](https://cuebiq.com/blog/cuebiq-innovid-partnership/) - The location space has always been defined by innovation. It is a complex, yet incredibly powerful data point, and companies like Cuebiq were founded with the mission to help businesses unlock its value to inform decisions across their organization. This week's partnership announcement with Innovid exemplifies the potential of location to help brands execute more
- [Take Advantage of Cuebiq Audiences for 2024 Planning](https://cuebiq.com/blog/take-advantage-cuebiq-audiences-2024-planning/) - Reaching current and potential customers is more difficult than ever before. There are more screens to populate, more companies to compete with, as well as a three-year-long pandemic which has greatly altered human behavior. In order to help marketers reach their desired customers, we built audience segments based on real-world behaviors. We analyze dwell time,
- [Why Incrementality? Put Your Money Where Your Growth Is.](https://cuebiq.com/blog/why-incrementality/) - Cuebiq’s incrementality methodology provides a powerful measurement tool so you can understand how and where your dollars are increasing footfall to your stores. Even better, it allows you to understand if your campaign is driving in loyal or casual customers, how well the campaign performed for each of them, and a breakdown of campaign effects
- [What is Incrementality?](https://cuebiq.com/blog/incrementality-faqs/) - Incrementality is Cuebiq’s proprietary methodology to calculate the portion of visits that can be linked (attributed) to the ad exposure during a campaign. For example, if we measure 100 visits to all of your retail stores during a campaign (and attribution window), our algorithm can determine that approximately 15 of those total visits happened because
- [Incrementality for Car Dealerships or Tourism? Yes, it’s a thing.](https://cuebiq.com/blog/incrementality-for-car-dealerships-or-tourism-yes-its-a-thing/) - A common misconception in the industry is that incrementality only applies to verticals where customers visit the stores frequently (think QSR, gas stations, home DIY improvement, etc.). However, this could not be further from the truth. Incrementality Is NOT Simply Pre/Post Exposure Testing Let’s start with understanding what incrementality is NOT. Many people mistakenly believe
- [Come Back Soon! Measuring the Effectiveness of Tourism Campaigns with Geolocation Data](https://cuebiq.com/blog/come-back-soon-tourism/) - Tourism is a massive industry, with millions of dollars spent to promote local, national and international travel. Governments and tourism boards all over the United States (and the world) spend a large percentage of their marketing budgets to promote tourism in their territory. Some campaigns are focused on bringing in visitors from surrounding states or
- [Give Your Clients the Gift of Data-Driven TV this Holiday Season](https://cuebiq.com/blog/data-driven-tv-this-holiday-season/) - The clock is already ticking on this year's holiday season! In fact, Salesforce predicts that 42% of consumers are likely to start their holiday shopping earlier this year to avoid future price hikes driven by inflation. Early forecasts from the NRF anticipate that sales will grow between 6% and 8% year-over-year to more than $4.86
- [Brand Safety Week and The State of Privacy](https://cuebiq.com/blog/brand-safety-week/) - It goes without saying that location data is a powerful tool in effective brand marketing—but the role of location data in the future of digital advertising is uncertain. New technologies and laws around data privacy have reshaped consumer expectations about how brands should use location data in digital advertising campaigns. And while brands understand the
- [Cuebiq Attribution Study Reveals Impact of Ziff Media Campaign on Store Visitation](https://cuebiq.com/blog/ziff-media-campaign-store-visitation/) - Ziff Media Group, a publisher encompassing a portfolio of leading digital properties in tech, culture, and shopping, decided to run an attribution campaign for their client, Amazon Ring. Amazon wanted to drive purchase conversions and Ziff wanted to measure the campaign’s efficacy at driving consumers into select retail partners. With the help of Cuebiq, a
- [Meet Cuebiq's Expert Customer Success Team](https://cuebiq.com/blog/meet-customer-success-team/) - In today's competitive business landscape, understanding clients' needs and providing customized solutions is crucial for long-term success. At Cuebiq, we pride ourselves on having a dedicated and experienced Customer Success Team that goes above and beyond to support three of our core values for excellent customer service: ensuring client satisfaction, sharing industry knowledge, and building
- [Cuebiq CEO Talks Consumer Privacy on Data Gurus Podcast](https://cuebiq.com/blog/data-gurus-podcast/) - Francesco Guglielmino, CEO of Cuebiq, sat down with Sima Vasa on her weekly podcast, Data Gurus. Together, they covered all things location data and consumer privacy, from the state-of-the-art transparency policies at Cuebiq, to the power of personalized ads and data sharing. Guglielmino also voices his views on his how to balance privacy and profits,
- [Cuebiq Soars High as EMEA’s 2023 AWS Partner of the Year](https://cuebiq.com/blog/cuebiq-soars-high-as-emeas-2023-aws-partner-of-the-year/) - Cuebiq Group, LLC wins regional 2023 AWS Partners of the Year award MILAN, ITALY (December 5, 2023) – Cuebiq is thrilled to announce our victory as an EMEA regional winner in the prestigious 2023 AWS Partners of the Year awards. This recognition is a powerful testament to the incredible teamwork between Cuebiq and our amazing
- [How Cuebiq Significantly Increases Match Rates And Resolved Data From Cookieless Environments](https://cuebiq.com/blog/how-cuebiq-significantly-increases-match-rates-and-resolved-data-from-cookieless-environments/) - As the advertising landscape evolves with cookieless futures and stricter privacy restrictions, our proactive stance helped drive updated methodologies and algorithms and enhanced our Measurement product. Our partnership and alliance with Experian for responsible data capture significantly increases MAID coverage, improves match rates, and provides our clients a more potent offline measurement solution. This means
- [Let's Talk About Bias: A Solution-Oriented Approach to Representativeness in Mobility Data](https://cuebiq.com/blog/lets-talk-about-bias-a-solution-oriented-approach-to-representativeness-in-mobility-data/) - A cross-sector need for transparency As the public and private sectors increasingly turn to geospatial data for empirical insights on human mobility at scale, decision makers are rightfully asking an important question: does mobility data provide the full picture of a population’s movements, or is it biased towards certain segments of society? Without a clear
- [100+ Days Into The Year Of The Cookieless Future - What Have We Lost?](https://cuebiq.com/blog/100-days-into-the-year-of-the-cookieless-future-what-have-we-lost/) - Over 100 days in, and the cookieless future is truly here. We may as well start referring to it as the cookieless now. As the industry moves towards the cookieless reality, in-store and offline data remain vital for success. The advancements in anonymized data collection and trusted measurement suppliers can continue to provide rich customer
- [Cuebiq and Attain Partner to Deliver Unparalleled Campaign Insights with Combined Foot Traffic and Transactional Data](https://cuebiq.com/blog/cuebiq-and-attain-partner-to-deliver-unparalleled-campaign-insights-with-combined-foot-traffic-and-transactional-data/) - FOR IMMEDIATE RELEASE Cuebiq Partners with Attain to Deliver Unparalleled Campaign Insights with Combined Foot Traffic and Transactional Data [New York, NY] – May 22, 2024] – Cuebiq, a leader in location intelligence, has partnered with Attain, the largest US provider of transactional commerce data, to enable brands and agencies a more comprehensive view of
- [Industry Efforts on SPOIs and NAI Summit Key Findings](https://cuebiq.com/blog/industry-efforts-on-spois-and-nai-summit-key-findings/) - The NAI Summit on May 15-16 in New York provided a valuable opportunity for the industry to gather and take stock of all that has changed and what changes are coming in a busy year for privacy legislation and enforcement. Specifically, the wave of states deeming precise geolocation data as ‘sensitive data,’ coupled with the
- [Yokohama Tire Reaches The Right Audience With Cuebiq Data](https://cuebiq.com/blog/yokohama-tire-reaches-the-right-audience-with-cuebiq-data/) - Yokohama Tire continuously seeks ways to reach in-market tire shoppers efficiently. Their goal was to drive website engagement, increase in-store visits, and position Yokohama as the preferred choice for upcoming purchases. Download the full Yokohama Tire case study and see how they targeted in-market tire shoppers, boosting website engagement by 356% and driving more customers
- [Helping Casinos Drive More Visitors](https://cuebiq.com/blog/helping-casinos-drive-more-visitors/) - A premier omni in-app brand advertising platform & Cuebiq audiences drive over 85,300 incremental visitors to casinos Challenge To maintain its industry-leading position, a leading gaming company wanted to develop its target audiences further to reduce dwell time and the period between impressions on its mobile application and physical visits. The ultimate goal was to
- [Driving Store Traffic with Regional Media Campaigns: A Case Study](https://cuebiq.com/blog/driving-store-traffic-with-regional-media-campaigns-a-case-study/) - In today’s competitive market, retailers must understand the true impact of their marketing campaigns. A leading home furnishing retailer faced this challenge when they sought to track the effectiveness of their regional media campaigns in a crowded market. The Challenge: The retailer needed to isolate the true impact of their campaigns on store visits, specifically
- [Privacy is a Journey](https://cuebiq.com/blog/privacy-is-a-journey/) - The multi-faceted nature of privacy compliance demands a multi-pronged approach. Providing data services globally means compliance with numerous laws and regulations that do not align neatly – especially in the 20+ U.S. states that have passed their own flavor of comprehensive privacy law. Beware of easy answers Adtech companies are advertisers themselves. They need to
- [Holiday Shopper Behavior: Insights You Need From Last Season To Win](https://cuebiq.com/blog/holiday-shopper-behavior-insights-you-need-from-last-season-to-win/) - The holiday season is always a critical time for retailers, and understanding shopper behavior during this period can provide valuable insights for brands looking to maximize their marketing efforts. Cuebiq conducted a detailed analysis of location data from November and December 2023 to better understand consumer behavior dynamics during the holiday season. This study focuses
- [Unlocking Tourism Insights: How Location Data is Transforming the Travel and Tourism Industry](https://cuebiq.com/blog/unlocking-tourism-insights-how-location-data-is-transforming-the-travel-and-tourism-industry/) - The travel and tourism industry has emerged as one of the most dynamic sectors in recent years. It's clear we are well beyond the pandemic-driven lull. Valued at approximately $11.39 trillion in 2023, the global tourism market is expected to reach $18.44 trillion by 2032 with a compound annual growth rate (CAGR) of 5.5% from
- [The State of Ad Tech Entering Into 2025: Innovation, Privacy, and Precision](https://cuebiq.com/blog/the-state-of-ad-tech-entering-into-2025-innovation-privacy-and-precision/) - The ad tech industry stands at a crossroads shaped by rapid technological advancements, evolving privacy regulations, and the growing demand for precision marketing. Since we have entered 2025, brands and agencies must navigate this complex landscape. Location data, measurement tools, and audience-targeting innovations have become central to achieving impactful campaigns. What is the current state
- [Reach New Audiences by Understanding Offline Behavior](https://cuebiq.com/blog/reach-new-audiences/) - In an increasingly complex marketing landscape, brands and agencies need to move beyond digital-only strategies to effectively engage and expand their audience. While digital insights offer valuable information about online interactions and engagement trends, they often overrepresent existing customers and provide an incomplete picture of consumer intent, particularly for those outside of digital platforms. This
- [Real-Time Optimization: Drive Performance with In-Flight Insights](https://cuebiq.com/blog/real-time-optimization/) - Marketers today don’t need to wait until a campaign is over to apply insights to optimize the next one. Relying solely on post-campaign analysis can lead to missed opportunities and wasted ad spend. With tools for in-flight optimization, brands can make real-time campaign adjustments based on live performance data to ensure they drive maximum impact.
- [Measuring True Impact: How Cuebiq Uncovers the Real Effect of Your Campaign](https://cuebiq.com/blog/measuring-true-impact/) - In today’s omnichannel marketing landscape, standard ad metrics like impressions, clicks, and even visits don’t tell the full story. How many of those visits would have happened anyway? This question is at the core of incrementality—a measurement approach that isolates the additional visits directly driven by an advertising campaign. Without this level of clarity, brands
- [Driving Real-World Action: How Cuebiq Turns Behavioral Insights into ROI](https://cuebiq.com/blog/driving-real-world-action/) - Consumers are inundated with ads daily. The brands that succeed don’t just capture attention—they drive real-world action. If your advertising strategy doesn’t influence offline behavior, clicks and impressions are merely vanity metrics. To maximize campaign performance, brands must move beyond surface-level engagement and analyze real-world consumer behavior. Cuebiq’s location intelligence offers deep insights into how
- [Competitive Benchmarking: Gaining an Edge with Cuebiq’s Industry Benchmarks](https://cuebiq.com/blog/competitive-benchmarking/) - What separates a good marketing campaign from a great one? Campaign metrics alone don’t tell the full story—a campaign's success is defined by how effectively it drives engagement, foot traffic, and conversions compared to industry benchmarks. Strong engagement or a high visit rate might look impressive, but without competitive benchmarks, it’s impossible to know if
- [Why Privacy-First Marketing Data Matters More Than Ever](https://cuebiq.com/blog/why-privacy-first-marketing-data-matters-more-than-ever/) - Learn how privacy-first marketing data gives brands and agencies accurate, transparent, and ethical insights for a cookieless future.
- [First-Party Location Data for Privacy-First Marketing](https://cuebiq.com/blog/first-party-location-data-for-privacy-first-marketing/) - Learn how Cuebiq’s first-party location data—accurate, privacy-first, and validated—helps brands target smarter and measure real-world outcomes.
- [Retail Media Networks: The New Battleground for Brand Growth — and Why Location Data Is Your Secret Weapon](https://cuebiq.com/blog/retail-media-networks-the-new-battleground-for-brand-growth-and-why-location-data-is-your-secret-weapon/) - Retail Media Networks are growing fast. Learn why brands must use location data to boost ROI, expand audiences, and drive full-funnel impact beyond the store.
- [Data Transparency: Building Trust in a Privacy-First World](https://cuebiq.com/blog/data-transparency-building-trust-in-a-privacy-first-world/) - Learn how Cuebiq builds trust with data transparency, privacy-first practices, and ethical, consent-based location data collection and measurement.
- [Why QSR Marketers Can’t Ignore Location Data in 2025](https://cuebiq.com/blog/why-qsr-marketers-cant-ignore-location-data-in-2025/) - Learn why QSR marketers are turning to location data to improve ROI, optimize spend, and reach high-converting audiences in a signal-lost landscape.
- [Cuebiq Builds Momentum With Appointment of Chief Commercial Officer](https://cuebiq.com/blog/cuebiq-builds-momentum-with-appointment-of-chief-commercial-officer/) - Cuebiq names Zora Senat Chief Commercial Officer to lead growth and advance privacy-first location intelligence and offline measurement.
- [Inside Cuebiq’s Advanced Measurement & Targeting Platform](https://cuebiq.com/blog/advanced-measurement-targeting-platform/) - Cuebiq’s advanced measurement platform reveals what’s driving visits, with real-world insights, incrementality, and audience targeting that performs.
- [What’s Really Driving Visits? How Cross-Channel Measurement Powers Smarter Media Decisions](https://cuebiq.com/blog/cross-channel-measurement/) - Discover how Cuebiq’s cross-channel measurement ties ad exposure to real-world visits, proving ROI and guiding smarter media decisions.
- [Why Matched Audiences + Measurement Is the Retail Edge in 2026](https://cuebiq.com/blog/why-matched-audiences-measurement-is-the-retail-edge-in-2026/) - Learn why matched audiences + measurement give agencies the edge in 2026, delivering higher match rates, incremental proof, and cross-channel clarity.
- [Why Retail Location Data Is the Advantage for Q1 2026 Planning](https://cuebiq.com/blog/why-retail-location-data-is-the-advantage-for-q1-2026-planning/) - AI search is changing discovery. Learn how Cuebiq uses retail location data to capture real-world intent and drive measurable Q1 growth.

## Pages

- [Home](https://cuebiq.com/) - Cuebiq delivers powerful location intelligence for brands, agencies, and researchers—featuring footfall measurement, audiences, and custom data solutions.
- [Cuebiq 2025 Benchmark Report](https://cuebiq.com/2025_benchmark/) - Download the Cuebiq 2025 Benchmark ReportRetail, restaurants, tourism, and dozens of other verticals are covered in the Cuebiq 2025 Benchmark Report. See how your campaigns performed compared to others in your industry with insights based on verified IRL visits attributed to omnichannel campaigns. First Name(Required)Last Name(Required)Email(Required) Company Name(Required)
- [Benchmarks Footfall Attribution Data](https://cuebiq.com/benchmarks/) - Footfall Benchmark Comparisons Interactive Benchmark Tool How to Use: Select your industry vertical from the dropdown menu in the sidebar Enter your campaign metrics in the sidebar to see how they compare Explore each metric in the tabs above to understand performance benchmarks Compare your performance using the gauge charts and threshold tables The 2025
- [Careers](https://cuebiq.com/careers/) - Join the Cuebiq Team We offer unique opportunities to work with a dedicated group of professionals who work with great skill, confidence, and pride. Current Openings: Client Operations Manager Senior Account Manager
- [Senior Account Manager](https://cuebiq.com/careers/senior-account-manager/) - Opportunity: Senior Account Manager (US, Full-time, Remote) Senior Account Manager (US, Full-time, Remote) Job Description: Cuebiq is seeking an experienced and strategic Senior Account Manager to join our growing team. This individual will own a portfolio of client relationships and serve as the primary point of contact across campaign execution, performance strategy, and revenue growth
- [Client Operations Manager](https://cuebiq.com/careers/client-operations-manager/) - Opportunity: Client Operations Manager (US, Full-time, Remote) Client Operations Manager (US, Full-time, Remote) Job Description: We’re seeking a highly organized, technically fluent, and client-focused Client Operations Manager to lead day-to-day operational excellence across our advertising technology accounts. This role is a player/coach role. It blends team leadership, campaign execution (oversight), measurement expertise, and cross-functional collaboration
- [Privacy Policy](https://cuebiq.com/privacy-policy/) - Privacy Policy Last Updated: November 26, 2024 Cuebiq Group, LLC, a U.S. company with registered office at 1460 Broadway, New York, New York, 10036 United States, and its divisions, affiliates, and subsidiaries including Spectus (“Spectus”, “Cuebiq”, “we,” “us,” and “our”), provides online and mobile advertising and data services (the “Services,” as further defined below) to
- [About Cuebiq](https://cuebiq.com/about/) - About Cuebiq Where Data Meets Purpose We are privacy-first data innovators and global change agents. Our world-class data scientists, technologists, and strategists have transformed how organizations understand and respond to the world around them for over a decade. We are united by our commitment to creating tools that enable positive change and by our belief
- [Privacy Center](https://cuebiq.com/privacy-center/) - Privacy Center A Principled ApproachConsentTransparencyControlAccountabilityPrivacy Resources A Principled Approach Introduction: At Cuebiq, we embrace privacy as a core value, and it is integral to our approach to data collection. We are committed to providing you with an excellent user experience and clarity about how we collect location data, what we use it for and more
- [Privacy Rights Request](https://cuebiq.com/privacy-rights-requests/) - Privacy Rights Requests Last Updated: July 2, 2025 Below are the metrics for all privacy rights requests received globally by Cuebiq in the prior calendar year. Number of Access Requests Received 13 Number of Access Requests Complied With 5 Number of Access Requests Denied (unable to verify identity or no data collected) 8 Number of
- [Data Quality](https://cuebiq.com/data-quality/) - Redefining Data Quality When it comes to location intelligence, data quality is the foundation of trust, performance, and actionable insights. While competitors may boast about the sheer volume of devices in their datasets, Cuebiq focuses on something far more powerful: unparalleled data quality. Our first-party data is 100% consented, ethically sourced, and structured with precision
- [Thank You](https://cuebiq.com/thank-you/) - Thank You We’re On It! Your request was just confirmed and delivered to a Cuebiq location data expert. They’ll follow up shortly with you about scheduling your demo. You’ll get all the information you need to make an informed decision and how to begin working with Cuebiq. Our latest news and insights: AttributionCampaign InsightsCampaign InsightsCustomer
- [Informativa Privacy agli Utenti](https://cuebiq.com/informativa-privacy/) - Ultimo aggiornamento: 29 marzo 2022 Cuebiq Group, LLC, è una società statunitense con sede legale in 45 West 27th Street, New York 10001 Stati Uniti (di seguito "Società" "noi", "ci" e "nostro/a/i/e"). La Società e le sue divisioni, controllate e affiliate, ivi inclusa Spectus (“Spectus”) e Cuebiq (“Cuebiq”), fornisce servizi di pubblicità online e mobile
- [Cuebiq's Trusted Partners](https://cuebiq.com/trusted-partners/) - Cuebiq’s Trusted Partners Cuebiq partners with other companies to both receive and share information. This list may change over time so please check back to review updates and remember you can always exercise your privacy choices either with our partners (follow the links for each partner below) or through Cuebiq as outlined in our Privacy
- [Sensitive Points of Interest Policy](https://cuebiq.com/spoi-policy/) - SPOI Policy At Cuebiq (“we”) (“our”) (“us”), we’ve embraced privacy as a core value from day one. It’s been integral to our approach to data collection and processing. With this in mind, we want to further extend the protection of consumers with respect to the places they visit and the segments we may include them
- [Terms of Service](https://cuebiq.com/termsofservice/) - Terms of Service Last Updated: March 2nd, 2016 These terms of use (this “Agreement”) apply to your access and use of our website located at http://cuebiq.com/ and all of our other websites to which this Agreement is posted (collectively, the “Cuebiq Site”) and any services or features made available by us through the Cuebiq Site
- [Target Audiences](https://cuebiq.com/target-audiences/) - Use real-world data to target audiences with precision. Cuebiq helps brands reach the right people, at the right time, with smarter location insights.
- [Tiling Tools](https://cuebiq.com/tiling-tools/) - Tiling Tools Hierarchical Grid Systems & How They Implement Better Location Data Analysis As part of Spectus’ platform toolkit, analysts are granted access to the Tiling Tool, also known as spatial indexing. Spatial indexing is mainly used to improve the performance of geospatial analyses making computations faster. Simply stated, this equips analysts and data science
- [Social Impact Resources](https://cuebiq.com/social-impact/social-impact-resources/) - Social Impact Resources Social ImpactAn Age of Mobility Data for Social Good January 26, 2026 An Age of Mobility Data for Social Good In 2024, the Co-Founder of New York University’s Governance Lab posited a chilling question: “Are we entering a Data Winter?” In his Medium article, Stefaan Verhulst pointed to the growing… Cuebiq Marketing
- [WPP](https://cuebiq.com/wpp/) - Live & Virtual Education Session Unlock the Power of Offline Human Behavior to Drive Real-World Impact Join the Cuebiq team for a fast-paced, interactive session on how location intelligence can help agencies unlock deeper consumer insights, optimize media strategy, and connect campaigns to real-world outcomes. In this session, you’ll learn how to: Use offline data
- [Publications](https://cuebiq.com/social-impact/publications/) - Publications Leveraging the Power of Cuebiq: A Compendium of Research and Education Endeavors Cuebiq’s location data clean room has empowered researchers and educators to delve into the intricacies of human mobility patterns, unlocking a wealth of insights that have reshaped our understanding of urban dynamics, transportation trends, and consumer behavior. This curated collection showcases various
- [Blog](https://cuebiq.com/blog/) - Blog FilterAllAttributionAudiencesCampaign InsightsCampaign InsightsCase StudiesCultureCustomer BehaviorEventsInnovationLocation DataPressPrivacySocial ImpactUncategorized TRAFFIC x TRANSACTIONSTRAFFIC x TRANSACTIONS6 min CUT THROUGH NOISE WITH TRUE RELEVANCECUT THROUGH NOISE WITH TRUE RELEVANCE4 min Who’s Showing Up?Who’s Showing Up?5 min An Age of Mobility Data for Social GoodAn Age of Mobility Data for Social Good5 min Location Data Research on Human + Wildlife
- [Measurement](https://cuebiq.com/measurement/) - Footfall Measurement Find out whether your advertising is changing consumer behavior. Measurement reveals how your cross-channel advertising influences store visits, helping you prove the impact of your marketing dollars in the offline world. Book a Demo Gain Deeper Understanding Uncover the true impact of your cross-channel campaigns. Our Measurement solution reveals whether your ads are
- [Privacy Request](https://cuebiq.com/privacy-request/) - Privacy Request Exercise Your Privacy Choice You have the right to request that Cuebiq opt you out of data collection involving your personal information, provide you with access to your personal information, or delete your personal information from our records. To make any of these requests, please use the request form located here. Or You
- [Book a Demo](https://cuebiq.com/demo/) - Get a Live Demo & Pricing For Cuebiq’s Location Data Solutions Cuebiq’s real-time data solutions can assist with optimizing your campaigns by measuring their true impact and influencing offline customer behavior. We’ll schedule a brief demo and give you a complete picture of what Cuebiq can do for your agency, brand, or social impact study
- [General Terms & Conditions](https://cuebiq.com/general-terms-conditions/) - Terms & Conditions These terms of use (this “Agreement”) shall apply to your use of any services or features made available by Cuebiq, which shall be incorporated into an applicable insertion order executed between the parties (the “Services”). In this Agreement, “Cuebiq,” “we,” “us,” and “our” mean Cuebiq Group, LLC, and “you,” “your,” and “yourself”
- [Social Impact](https://cuebiq.com/social-impact/) - Social Impact Powering research & academic teams globally As a pioneer of the “Data for Good” movement, Cuebiq drives positive social impact through the ethical and responsible use of location-based data. Beyond simply providing data, the Cuebiq Data Platform supports scientific inquiry, provides policy makers with actionable insights, and fosters innovation ecosystems around data equity
- [Press](https://cuebiq.com/blog/press/) - Press PressCuebiq Builds Momentum With Appointment of Chief Commercial Officer July 23, 2025 Cuebiq Builds Momentum With Appointment of Chief Commercial Officer FOR IMMEDIATE RELEASE Cuebiq Builds Momentum With Appointment of Chief Commercial Officer Zora Senat joins Cuebiq to lead commercial growth and help brands unlock greater value from real-world behavioral data… Cuebiq Marketing Team
- [Case Studies](https://cuebiq.com/blog/case-studies/) - Case Studies AttributionCase StudiesDriving Store Traffic with Regional Media Campaigns: A Case Study August 13, 2024 Driving Store Traffic with Regional Media Campaigns: A Case Study In today's competitive market, retailers must understand the true impact of their marketing campaigns. A leading home furnishing retailer faced this challenge when they sought to track the effectiveness
- [Platform](https://cuebiq.com/platform/) - Using Data for Good The Cuebiq Data Platform empowers businesses of all sizes to build and scale custom data solutions. This privacy-first cloud platform leverages human mobility data as its foundation, providing a robust and flexible framework for data-driven decision-making. Book a Demo Secure Access to the Answers Society Needs Cuebiq emphasizes the actionable insights
- [Partner Program](https://cuebiq.com/partners/) - Build Powerful Partnerships with Cuebiq Leverage ethical, privacy-first location intelligence to drive impact, insights, and growth. Contact Us Transforming The Way Businesses Connect With The World We believe strong partnerships fuel success. Our industry-leading, privacy-first location data enables agencies, technology providers, and brands to deeply understand their audiences, measure offline impact, and close the loop
- [Contact Cuebiq](https://cuebiq.com/contact/) - Contact The Cuebiq Team Whether you’re looking to explore partnerships, need support, or have questions about our location intelligence solutions, the Cuebiq team is ready to connect. First Name(Required)Last Name(Required)Company Name(Required)Email(Required) Phone(Required)Reason for Contacting Cuebiq(Required) Press Inquiry General Information Privacy Information Partnership Opportunity We’re committed to protecting your privacy. We’ll use information you provide to
- [Pricing](https://cuebiq.com/pricing/) - Curious About Cuebiq Pricing? We believe transparency and partnership drive success. While pricing depends on your specific needs, our team is here to help you find the best solution for your goals. It’s time to give Cuebiq a shot at helping you win more business with fair pricing and exceptional service. Talk To Sales Make
- [Book a Demo QSR](https://cuebiq.com/qsr-demo/) - Turn Ads Into Restaurant Visits Get a demo of Cuebiq’s footfall attribution and audience tools. You’ll learn how leading QSR brands are: Measuring real-world store visits Identifying high-converting audience segments Optimizing campaigns in real-time using Cuebiq’s first-party, privacy-safe data Note: At this time, Cuebiq’s Footfall Measurement and Audience solutions are available exclusively with U.S.-based data.
- [Optimal Ad Exposure](https://cuebiq.com/optimal-ad-exposure/) - Understand your Optimal Ad Exposure with Cuebiq’s new tool. Visualize where ad performance peaks—and where overexposure starts to drive visits down.
- [Book a Demo Basis](https://cuebiq.com/demo-basis/) - Get a Quick Demo of Cuebiq’s Location Data Solutions Cuebiq’s real-time data solutions can help you optimize your campaigns running with Basis by measuring their actual impact and influencing offline customer behavior. Note: At this time, Cuebiq’s Footfall Measurement and Audience solutions are available exclusively with U.S.-based data. This ensures we maintain the highest data
- [Happy Hour - Chicago](https://cuebiq.com/chicago-happy-hour/) - INVITATION-ONLY EVENT Sip, Savor, and Celebrate the Season As the holidays approach, let’s celebrate with an evening of good cheer, great company, and delicious bites at La Serre. Request your invite today – space is limited! 307 N Green St, Chicago, IL 60607 Click here for directions Thursday, November 6, 2025 5:00 PM – 7:00

## Categories

- [Attribution](https://cuebiq.com/blog/category/attribution/)
- [Audiences](https://cuebiq.com/blog/category/audience/)
- [Uncategorized](https://cuebiq.com/blog/category/uncategorized/)
- [Privacy](https://cuebiq.com/blog/category/privacy/)
- [Culture](https://cuebiq.com/blog/category/culture/)
- [Events](https://cuebiq.com/blog/category/events/)
- [Innovation](https://cuebiq.com/blog/category/innovation/)
- [Location Data](https://cuebiq.com/blog/category/location-data/)
- [Social Impact](https://cuebiq.com/blog/category/social-impact/)
- [Press](https://cuebiq.com/blog/category/press/)
- [Case Studies](https://cuebiq.com/blog/category/case-studies/)
- [Campaign Insights](https://cuebiq.com/blog/category/campaign-insights/)
- [Campaign Insights](https://cuebiq.com/blog/category/innovation/campaign-insights-innovation/)
- [Customer Behavior](https://cuebiq.com/blog/category/campaign-insights/customer-behavior-campaign-insights/)

## Tags

- [Blog Post](https://cuebiq.com/blog/tag/blog-post/)
- [Workbench](https://cuebiq.com/blog/tag/workbench/)
- [Automotive](https://cuebiq.com/blog/tag/automotive/)
- [Retail](https://cuebiq.com/blog/tag/retail/)
- [TV](https://cuebiq.com/blog/tag/tv/)
- [OOH](https://cuebiq.com/blog/tag/ooh/)
- [QSR](https://cuebiq.com/blog/tag/qsr/)
- [Incrementality](https://cuebiq.com/blog/tag/incrementality/)
- [Retail Media Networks](https://cuebiq.com/blog/tag/retail-media-networks/)
- [Fast Casual Dining](https://cuebiq.com/blog/tag/fast-casual-dining/)
- [Black Friday](https://cuebiq.com/blog/tag/black-friday/)
- [Consumer Confidence](https://cuebiq.com/blog/tag/consumer-confidence/)
- [Campaign Insights](https://cuebiq.com/blog/tag/campaign-insights/)
- [Location Based Marketing](https://cuebiq.com/blog/tag/location-based-marketing/)
- [Data Reserach](https://cuebiq.com/blog/tag/data-reserach/)
- [Customer Behavior](https://cuebiq.com/blog/tag/customer-behavior/)