denimology.com

# Denimology

> Your Daily Denim Destination

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## Posts

- [Levi’s® Holiday Ad Campaign "Let's Get Fuzzy"](https://www.denimology.com/levis-holiday-ad-campaign-lets-get-fuzzy/): This holiday season, Levi’s® believes warmth is more than a feeling. It’s a way of showing up. With “Let’s Get Fuzzy,” the brand’s Holiday 2026 campaign, Levi’s® celebrates the textures, layers and connections that define the season, placing sweaters at the center of a holiday wardrobe built for both self-expression and togetherness. Bringing the campaign
- [TOMMY JEANS - Winter 2026 Ad Campaign](https://www.denimology.com/tommy-jeans-winter-2026-ad-campaign/): The TOMMY JEANS Winter 2026 ad campaign brings us Romeo Beckham and Yasmin Wijnaldum. Hitting the open road in iconic denim and cold-weather layers, the duo captures the optimism and irreverence at the heart of the TOMMY JEANS brand. “A road trip is all about that feeling of freedom,” said Romeo Beckham. “There’s nothing better
- [John Elliott Spring 2027 - Denim Looks](https://www.denimology.com/john-elliott-spring-2027-denim-looks/): John Elliott's Spring 2027 collection puts the emphasis on fabric innovation rather than dramatic silhouette changes. The standout denim development is an experimental ice-dye treatment that gives jeans an organic, blurred, almost watercolor-like appearance. Denim Highlights Faded blue distressed denim Relaxed, straight-leg jeans with knee destruction and a naturally worn-in finish. Dark indigo double denim
- [JUUN.J Fall/Winter 2026 Lookbook](https://www.denimology.com/juun-j-fall-winter-2026-lookbook/): Denim was one of the standout materials in JUUN.J’s FW26 “NEWSTALGIA” collection. Rather than treating it as casualwear, creative director Jung Wook-jun, pushed denim toward dramatic, formal, architectural dressing. Think Canadian tuxedos are only for casual days? JUUN.J's Jung Wook-jun, did the denim-on-denim combo justice, with dramatic versions that wouldn't look out of place at
- [Seven Denim Trends For Guys - Fall 2026](https://www.denimology.com/seven-denim-trends-for-guys-fall-2026/): The big Fall 2026 message: men's denim is moving in two directions at once. Relaxed, oversized jeans remain important, but cleaner straight-leg and slimmer silhouettes are gaining ground. Dark indigo, vintage blue, black, and earthy colors give the season its character. Men's denim is no longer dominated by one oversized silhouette. Fall 2026 makes room
- [PACSUN - Formula 1 Grand Prix Capsule](https://www.denimology.com/pacsun-formula-1-grand-prix-capsule/): Pacsun and Formula 1® are heading back to Austin, where racing culture meets Texas style, for the fourth year of their licensing partnership at the FORMULA 1 UNITED STATES GRAND PRIX 2026. This time, Pacsun is giving race-weekend dressing a Western spin with washed denim, metallic details, vintage-inspired graphics, and the return of a fan-favorite
- [Roberto Cavalli S/S 2027 - Embellished Denim](https://www.denimology.com/roberto-cavalli-s-s-2027-embellished-denim/): Roberto Cavalli’s Spring/Summer 2027 denim is unapologetic maximalist: low-rise jeans, distressed finishes, crystal embellishment, colorful feathers, and animal-print styling. Creative director Fausto Puglisi revived the house’s early-2000s glamour, treating denim as a statement piece rather than a basic. Standout denim directions: Crystal-studded jeans with feathered hems Light-wash, low-rise flares are decorated with heavy crystal embellishment
- [Fall 2026 Denim Jackets - Key Trends](https://www.denimology.com/fall-2026-denim-jackets-key-trends/): Fall 2026 is giving the denim jacket a refresh. For example, nipped-in waists, dark indigo washes, oversized utility shapes, and cropped lengths. Two especially relevant directions are the more feminine, shaped trucker jacket and the longer, workwear-inspired denim barn coat. Below, check out the fall look from AREA: a denim jacket with a trucker-style front,
- [KSENIASCHNAIDER S/S 2027 - “UTC+1”](https://www.denimology.com/kseniaschnaider-s-s-2027-utc1/): For Spring/Summer 2027, KSENIASCHNAIDER changes perspective. Anton Schnaider steps into the role of Creative Director for the first time since co-founding the brand together with Ksenia Schnaider in Kyiv in 2011. The creative conversation of Ksenia and Anton shifts this season as Anton takes the lead, going beyond developing, challenging, and extending Ksenia’s ideas, and
- [NYDJ Introduces Shape Sense Denim](https://www.denimology.com/nydj-introduces-shape-sense-denim/): NYDJ’s Fall 2026 denim news is a technology story: shaping is built into the denim fabric itself. Launched in early October 2026, Shape Sense™ Denim uses technology developed with The Lycra Company to target support around the waist while preserving the look and movement of everyday jeans. This is achieved through Lycra's FitSense, a yarn
- [MOTHER x Amoeba Music Collaboration](https://www.denimology.com/mother-x-amoeba-music-collaboration/): MOTHER has teamed up with Amoeba Music for a limited-edition, music-inspired capsule called Off The Record. Launched this month, the collaboration is part of MOTHER’s Holiday 2026 collection, drawing on vintage record-store culture, band merchandise, and the thrill of discovering something unexpected while flipping through old records. Building on past music partnerships including Alison Mosshart
- [Wrangler x ROA - 2nd Collaboration F/W 2026](https://www.denimology.com/wrangler-x-roa-2nd-collaboration-f-w-2026/): Following their debut collection, ROA and Wrangler return for a second collaboration, once again uniting Italian technical design with enduring heritage of American denim. The collection features the Wrangler x ROA Denim Cargo, Denim Hooded Jacket, and Denim 6 Panel Cap. All pieces are available in two Owl colorways: Owl Dark and Owl Light. Inspired
- [A.W.A.K.E. Mode - Spring 2027 Denim Looks](https://www.denimology.com/a-w-a-k-e-mode-spring-2027-denim-looks/): A.W.A.K.E. Mode’s Spring 2027 denim is unapologetic ’70s, rock-inspired, and experimental. Designer Natalia Alaverdian showed dramatic flares in medium and light washes, including denim embellished with silver rivets. The collection also plays with the brand’s signature irreverence - unexpected proportions and garments that seem deliberately turned around or reconfigured. Denim looks include: Statement flares -
- [Low-Waist Bootcut Jeans Are A Thing RN!!](https://www.denimology.com/low-waist-bootcut-jeans-are-a-thing-rn/): Yes, low-waist bootcut jeans are a genuine Fall 2026 denim trend. The look combines a lower-sitting waistband with a tight fit through the hips and thighs and a subtle flare a bit above the ankles. American Eagle Low-Rise Kick Bootcut Jeans ($41.97) But you can also consider a low-waist slouch bootcut. Especially if you love
- [OTTOLINGER F/W 2026 - Denim & Leather Looks](https://www.denimology.com/ottolinger-f-w-2026-denim-leather-looks/): Ottolinger F/W 2026: denim & leather is a strong pairing to examine for the season’s more experimental, deconstructed denim direction. The key is whether the collection treats jeans as classic wardrobe basics. Or transforms them through distressed surfaces, asymmetric construction, and leather contrast. Ottolinger's F/W 2026 continues the label’s exploration of raw femininity and experimental
- [Dior Men Spring 2027 - Lookbook](https://www.denimology.com/dior-men-spring-2027-lookbook/): Dior Men Spring 2027 is a major runway reference for the return of skinny jeans. But with a deliberately undone, rebellious twist. Yes, Dior belongs firmly in the slim-jean revival camp. But Jonathan Anderson's take is more eclectic: slim-fitting jeans coexist with distressed finishes, pastel colors, and "juxtaposition" styling. Most of the distressed jeans are
- [Trending Fall 2026: Twisted Wide-Leg Jeans](https://www.denimology.com/trending-fall-2026-twisted-wide-leg-jeans/): Twisted wide-leg jeans are a compelling denim direction for Fall 2026. Because they combine two top trends: oversized leg volume and visible, architectural construction. Instead of a conventional side seam falling straight down the leg, the seam twists or curves around it, creating movement and an off-kilter silhouette. The signature details are: Twisted side seams
- [Lucky Brand x Madhappy - Collab Fall 2026](https://www.denimology.com/lucky-brand-x-madhappy-collab-fall-2026/): Madhappy and Lucky Brand are teaming up for the first time in a collaboration rooted in optimism, individuality and self-expression. The campaign, shot in California by photographer Gillian Garcia, draws on the collection’s sense of Americana and nostalgia, capturing a relaxed, lived-in vision of optimism through denim, the natural landscape, and the spontaneity of being
- [Tommy Hilfiger - Fall 2026 Ad Campaign](https://www.denimology.com/tommy-hilfiger-fall-2026-ad-campaign/): Tommy Hilfiger unveiled its Fall 2026 campaign starring Global Brand Ambassador and K-Pop star JANG WONYOUNG. Denim anchors her wardrobe, layered with signature prep styles and worn through with her fresh, youthful perspective. From signature denim silhouettes to classic prep styles, she mixes familiar Tommy icons with her confident, charismatic and optimistic attitude. “TOMMY JEANS
- [L'AGENCE Spring 2027 - Denim Elegance](https://www.denimology.com/lagence-spring-2027-denim-elegance/): L’AGENCE Spring 2027 puts polished, feminine denim in the spotlight. Their Spring 2027 collection is fused with a blend of Los Angeles ease and Parisian sophistication. Are you looking for a more sophisticated and elegant denim look? But without giving up on trend, then L'AGENCE is the right brand for you. You can find relaxed
- [6397 - Spring 2027 Denim Looks](https://www.denimology.com/6397-spring-2027-denim-looks/): The 6397 Spring 2027 Ready-to-Wear Collection, debuted this past September. It is the brand's very first runway show in its 13-year history since the 2013 launch Spring 2027 is pretty relevant to the denim shift we've been posting about over the past few months. 6397's artistic director, Lizzie Owens, continues with the brand's understated New
- [Adidas: Sportswear x Denim - It's a Match!](https://www.denimology.com/adidas-sportswear-x-denim-its-a-match/): Adidas is leaning hard into denim for Fall 2026, and the important part is that it isn't just conventional jeans. Denim is being fused with adidas's trackwear heritage. Keylooks from adida's Fall 2026 denim collection: Firebird denim - the standoutThe Firebird Adicolor Denim Jeans are a mid-rise, straight-leg jean with the familiar Firebird/Three Stripes sportswear
- [Balenciaga - Spring 2027 Denim & Leather](https://www.denimology.com/balenciaga-spring-2027-denim-leather/): Balenciaga's Spring 2027 collection is definitely interesting. Because it isn't simply a return to the oversized Demna-era look. Piccioli is taking ordinary jeans and leather jackets and giving them couture-level construction and proportion. The result is a more sophisticated version of the classic jeans + leather jacket formula. Pierpaolo Piccioli's first Spring 2027 collection at
- [Ann Demeulemeester - Resort 2027 Lookbook](https://www.denimology.com/ann-demeulemeester-resort-2027-lookbook/): Ann Demeulemeester Resort 2027, designed by Stefano Gallici, is an important collection for denim because it moves the brand toward a cleaner, slimmer, more sharply tailored silhouette while retaining its romantic rock aesthetic. The collection blends 2000s rock-chick bohemia, early-20th-century eveningwear, James Dean references, and small-town Americana, which is why the denim feels vintage rather
- [Let's Talk About Fall 2026👖Denim!](https://www.denimology.com/lets-talk-about-fall-2026👖denim/): Fall has officially arrived. And talking about denim, the most relevant fact is that Fall 2026 denim is not about one replacement fit. The big shift is toward more polished, intentional jeans: straight, slim/cigarette, bootcut, dark indigo, plus selectively oversized styles. Here's all about the most relevant denim styles for this fall and winter: 1.
- [Prada S/S/2027 - The Return Of The Skinny!](https://www.denimology.com/prada-s-s-2027-the-return-of-the-skinny/): Prada Spring/Summer 2027 menswear is one of the clearest high-fashion signals for the return of skinny jeans in men’s fashion. Created by Miuccia Prada and Raf Simons, this collection deliberately reduced the silhouette to a tight, controlled, linear shape, including very slim five-pocket jeans. But the important thing is that these aren't simply a revival
- [UNDERCOVER Spring/Summer 2027 Menswear](https://www.denimology.com/undercover-spring-summer-2027-menswear/): Jun Takahashi’s UNDERCOVER Spring/Summer 2027 collection, titled “Poisonous Plants,” is a particularly interesting denim collection. The collection was shown during Fashion Week in Paris and centers on a collaboration with Belgian artist Michaël Borremans. Featured is a Type II denim jacket in heavy woven fabric, distinguished by irregular and wavy seams. It takes the classic
- [Street Style Fall 2026 - NYC And London](https://www.denimology.com/street-style-fall-2026-nyc-and-london/): One thing is clear: 2026 street style is NOT showing the death of baggy jeans. During Fashion Week in NYC and London, we could detect a strong denim signal. The interesting part is that the streets are not following one single silhouette. Baggy, low-rise, jorts, denim skirts, and very distressed jeans are all appearing. Street
- [PURPLE - Fall/Winter 2026 Lookbook](https://www.denimology.com/purple-fall-winter-2026-lookbook/): PURPLE has launched its Fall/Winter 2026 campaign, “The Classmates”. This is the follow-up to its Spring/Summer 2026 campaign, “The Neighbors.” The campaign was photographed by Kaito and styled by Terrence Munn. The location of this shot is Saint Violet Academy, a fictional school built around the idea of what “cool kids” wear. Every school has
- [Cinq à Sept Spring 2027 - Denim Looks](https://www.denimology.com/cinq-a-sept-spring-2027-denim-looks/): Cinq à Sept’s Spring 2027 collection has a clear denim story: relaxed, slightly slouchy jeans with a polished, feminine New York styling. The fits include relaxed straight/cropped denim in a medium blue wash. This style features a loose, easy leg with an interesting horizontal partly opened seam around the knee. Also included are a pair
- [Low-Rise Jeans Are Definitely On The "Rise"](https://www.denimology.com/low-rise-jeans-are-definitely-on-the-rise/): After many attempts over the past few seasons to make a comeback, now they're so back! At least, judging from what we saw in stores here in New York City. But there’s an important distinction: they are returning as one of several strong fits, not replacing high-rise or mid-rise jeans. PacSun and Hollister (we love
- [Gucci Fall/Winter 2026 Denim Looks](https://www.denimology.com/__trashed/): Gucci’s Fall 2026 collection, Demna’s first major Gucci runway collection, makes a strong case for clean, sexy, fitted-to-straight denim rather than the ultra-baggy look. Key denim looks: 1. Straight, clean jeansThe clearest men's denim look is a light-wash, straight-leg jean with a relatively clean finish, worn with a tight black tee and Gucci belt. 2.
- [The "White Jeans After Labor Day" Question](https://www.denimology.com/the-white-jeans-after-labor-day-question/): Since I started writing for Denimology, I faced the same question every year: Is it okay to wear white jeans after Labor Day? And my answer has always been: It's absolutely okay to wear whatever makes you feel good. And in the past few decades, designers and fashionistas have declared whites after Labor Day are
- [Tommy Hilfiger x Travis Kelce F/W 2026 Ad Campaign](https://www.denimology.com/tommy-hilfiger-x-travis-kelce-f-w-2026-ad-campaign/): For Fall 2026, Tommy Hilfiger invites Travis Kelce into his world at The Plaza. Where chance encounters with cultural icons become part of the story that could only happen in New York. Kelce enjoys his stay as guest in residence at the legendary hotel, Mr. Hilfiger’s former home and one of the city’s most storied
- [BOGNER Fall/Winter 2026 - Ski In Denim!](https://www.denimology.com/bogner-fall-winter-2026-ski-in-denim/): For Fall/Winter 2026, BOGNER presents its collection under “Luxury in Motion,” with a strong emphasis on alpine heritage, urban sophistication, and earthy seasonal color. Denim is present - the key story is refined, fashion-oriented colored denim rather than distressed blue jeans. So now you don't have to ditch your denim anymore when you go skiing!
- [Calvin Klein - Fall 2026 'Feel the Fit'](https://www.denimology.com/calvin-klein-fall-2026-feel-the-fit/): Calvin Klein’s 'Feel the Fit' is a multi-chapter Fall 2026 denim campaign, built around the idea that finding the right pair of jeans changes how you move, feel and carry yourself. Chapter 1 - Tate McRae Launched August 25, 2026, the first chapter stars Tate McRae. It was directed by Carlijn Jacobs and uses dance
- [AllSaints by Aaron Esh - Fall/Winter 2026](https://www.denimology.com/allsaints-by-aaron-esh-fall-winter-2026/): London-based designer Aaron Esh released his debut Fall/Winter 2026 collection as the new Creative Officer of AllSaints, marking a major conceptual reboot for the brand. The Vision: Esh aims to reassert rather than completely reconstruct the brand, blending his signature Savile Row tailoring with AllSaints' classic rock 'n' roll and 2000s indie sleaze DNA. The
- [Diesel F/W 2026 Ad Campaign - Let's Go!](https://www.denimology.com/diesel-f-w-2026-ad-campaign-lets-go/): The Diesel FW26 ad campaign transforms perspective into an exploration of multiplicity, community, and shared cultures. Rooted in Diesel’s values of freedom, self-expression, diversity, and inclusivity, it transcends borders and remains an open story. "Let’s go. Gate check" The latest chapter in the visual collaboration between creative director Glenn Martens and art director Christopher Simmonds
- [7 For All Mankind x Chloë Sevigny Ad Campaign](https://www.denimology.com/7-for-all-mankind-x-chloe-sevigny-ad-campaign/): 7 For All Mankind introduces Chloë Sevigny as the face of its Fall Winter 2026 campaign, titled "In the City, Off Duty". The campaign centers on a relaxed approach to dressing shaped by instinct, movement and the changing pace of a day in New York. {And YES, those are definitely skinny jeans --- AND super
- [Louis Vuitton - Resort 2027 Menswear](https://www.denimology.com/louis-vuitton-resort-2027-menswear/): Louis Vuitton's Resort 2027 collection, designed by Pharrell Williams, has two interesting denim directions. 1. Indigo denim with a 3-D mud effectThis is probably the most important denim look. The collection features a medium blue denim jacket and matching jeans, finished with a raised 3-D printed “mud” effect around the edges. It's essentially clean indigo
- [MASU - Tokyo Spring 2027 Menswear](https://www.denimology.com/masu-tokyo-spring-2027-menswear/): MASU is a Tokyo-based contemporary menswear fashion label established in 2017. The name MASU is derived from the Japanese verb ending in '~masu,' used in polite expressions. In the same way that '~masu' is used in daily life but never loses its value, MASU aims to maintain the same polite attitude over time, just as
- [RHUDE - Spring 2027 Menswear Lookbook](https://www.denimology.com/rhude-spring-2027-menswear-lookbook/): Rhude Spring 2027 is a particularly interesting collection for your menswear denim tracking. Rhuigi Villaseñor is pushing Rhude further into a post-street wear, luxury-sportswear direction, incorporating football culture, Americana, and more sophisticated tailoring. Fall 2027 is a collection exploring the integration of sports and fashion. There are several important denim looks in the Spring 2027
- [Top Trend Fall 2026 - Dark Indigo Denim](https://www.denimology.com/top-trend-fall-2026-dark-indigo-denim/): Dark indigo denim is one of the clearest denim trends for Fall 2026. In fact, it has moved beyond a niche runway direction into a broadly recognized seasonal trend. What makes the Fall 2026 dark indigo different is that it is cleaner and richer, as opposed to the heavily faded blue we've seen in recent
- [DL1961 Pre-Fall 2026 Lookbook](https://www.denimology.com/dl1961-pre-fall-2026-lookbook/): DL1961 has its Pre-Fall/Fall 2026 looks out now, and it is quite relevant to the Fall 2026 denim story. Meaning, there's another strong piece of evidence that Fall 2026 is NOT a return to skinny jeans. DL1961's Pre-Fall looks are actually featuring baggy, loose-straight and tailored straight silhouettes. DL1961 Fall 2026 denim directions: Baggy is
- [AMIRI Spring 2027 - And What About Denim??](https://www.denimology.com/amiri-spring-2027-and-what-about-denim/): AMIRI Spring 2027 is definitely not the former distressed-rocker AMIRI denim. Mike Amiri shifted the collection toward a more polished, clean 1980's Los Angeles. Well, here's yet another brand swaying from beautifully distressed and ripped denims. What was once a denim brand known for amazing, truly unique jeans is now just another ex-denim brand digging
- [PacSun Collaboration With L/AB c/o Off-White](https://www.denimology.com/pacsun-collaboration-with-l-ab-c-o-off-white/): PacSun, the purpose-driven specialty fashion retailer rooted in youth culture, teamed up with L/AB c/o Off-White™, becoming a retail partner for the label as it continues to expand its presence since debuting this summer. As the experimental arm of the Off-White™ universe, L/AB c/o Off-White™ brings a fresh expression of the brand's iconic design language to
- [J. Jill F/W 2026 Denim Ad Campaign](https://www.denimology.com/j-jill-f-w-2026-denim-ad-campaign/): J.Jill just launched a new influencer-led denim campaign, pairing a multigenerational group of fashion creators with real women to style the brand’s expanded, fit-first collection. Through a partnership with a select group of multigenerational fashion creators and industry stylists, the campaign unveils a new era of denim at J.Jill - celebrating the collection’s versatility and
- [Lee® x Marilyn Monroe Capsule Is So HOT♨️](https://www.denimology.com/lee-x-marilyn-monroe-capsule-is-so-hot♨️/): We've already mentioned several times that the iconic denim brand Lee® was one of James Dean's favorites. And today Lee is making us remember another movie star, long gone, but never forgotten.... Lee® celebrates Marilyn Monroe’s 100th birthday with a capsule reimagining her most famous looks. The Lee x Marilyn Monroe Collection is a limited-edition capsule
- [Gap x Malcolm Todd - "Denim On Your Own"](https://www.denimology.com/gap-x-malcolm-todd-denim-on-your-own/): This Fall, Gap unveils "Denim on your own," its Fall 2026 campaign starring musician Malcolm Todd and actress Inde Navarrette. Set to Malcolm Todd's original rendition of Robyn's iconic anthem "Dancing on My Own," created specifically for this campaign, Gap brings together two rising talents from different creative worlds. United by a shared confidence but
- [Baggy Jeans - "In" Or "Out" This Fall?!](https://www.denimology.com/baggy-jeans-in-or-out-this-fall/): Baggy jeans are not really “out” for Fall 2026. A better way to describe the shift is that the extreme, super-slouchy baggy jean is losing its dominance, while relaxed, elongated and more controlled versions are still very much relevant. What's really changing for Fall 2026: 1. Baggy → “baggy but cleaner”The newest silhouette sits somewhere
- [Wrangler x Lainey Wilson F/W 2026 Collection](https://www.denimology.com/wrangler-x-lainey-wilson-f-w-2026-collection/): Following up on their Summer 2026 collaboration, Wrangler and Lainey Wilson have now partnered up again for their Fall and Winter 2026 collection. This collaboration trades Lainey's usual boho-Western signature for something even bolder. This marks Lainey's latest collaboration with Wrangler, following her ongoing role as a brand ambassador, and continues to lean into the
- [RE/DONE - “The Unexpected Muse” Fall 2026](https://www.denimology.com/re-done-the-unexpected-muse-fall-2026/): RE/DONE positioned its Fall 2026 collection, “The Unexpected Muse,” as a new chapter for the brand, led creatively by Meredith Kahn and Phillip Prado. The concept centers on women who influence fashion simply through their individuality rather than being conventionally styled as muses. For your denim trend tracking, the important part is the collection's shift
- [Z SUPPLY Has Entered The "DENIM Chat"!](https://www.denimology.com/z-supply-has-entered-the-denim-chat/): California lifestyle brand, Z Supply, is showing up [guns blazing] with the launch of its permanent five-pocket premium denim collection. Marking a meaningful evolution to the brand and expansio of key categories (which also include RTW, lounge, and eyewear) - Z SUPPLY has introduced six foundational silhouettes priced from $138-158, with sizes ranging from 24-31. Every fit was designed
- [Junya Watanabe Spring 2027 Mens Denim](https://www.denimology.com/junya-watanabe-spring-2027-mens-denim/): The Junya Watanabe Spring 2027 menswear collection continued the designer's long-running exploration of workwear and technical tailoring. And denim was one of the key materials. Rather than classic five-pocket jeans, Watanabe treated denim as a fabric for reconstruction and experimentation. And if you're looking for some real stand-out jeans - Watanabe definitely is the designer
- [Lucky Brand - Back To The 2000's!](https://www.denimology.com/lucky-brand-back-to-the-2000s/): While other brands are looking back to the ’90s, Lucky Brand is sooooooo 2000’s with the return of the Lil Maggie jean. This fall, nostalgia meets modern style as Lucky Brand brings back a legendary favorite from the archives: the Lil Maggie jean. "From the Lucky Legend collection, our 2000’s-inspired Ultra Low Rise Lil Maggie Flare hugs
- [Tending This Fall: "Soft" Colored Jeans](https://www.denimology.com/tending-this-fall-soft-colored-jeans/): Yes. Colored jeans are one of the emerging denim trends for Fall 2026, although the trend is more subdued and sophisticated than previous waves of colored denim. The emphasis is on deep, autumnal shades rather than bright "loud" colors. Key colors are burgundy/oxblood, chocolate brown, olive, and ecru. And let us be clear here, colored
- [rag & bone - Pre-Fall 2026 Men's Denim](https://www.denimology.com/rag-bone-pre-fall-2026-mens-denim/): rag & bone's Pre-Fall 2026 Menswear doubles down on the brand's heritage - American workwear, premium denim, and understated tailoring. And it is a wardrobe designed for everyday wear rather than runway theatrics. The collection bridges summer and fall through relaxed silhouettes, vintage washes, and refined utility pieces. Denim is the centerpiece of the collection,
- [Tommy Hilfiger x Romeo Beckham Ad Campaign](https://www.denimology.com/tommy-hilfiger-x-romeo-beckham-ad-campaign/): Tommy Hilfiger just launched the TOMMY HILFIGER "Always Denim" Fall 2026 campaign starring Romeo Beckham. Set within The Mark Hotel, where New York style and cultural influence meet, Romeo hosts a new generation of fashion insiders in a fresh expression of Classic American Cool. Effortless, optimistic, and always rooted in denim. A longtime symbol of New York's style scene,
- [Top Trend F/W 2026 - Bootcut Jeans](https://www.denimology.com/top-trend-f-w-2026-bootcut-jeans/): Bootcut jeans are one of the strongest women's denim silhouettes for this coming Fall and Winter 2026. Rather than dramatic Y2K flares, the trend is centered on slim-through-the-knee jeans with a subtle kick flare, often called the "mini bootcut." Designers have been driving this silhouette back onto the runway, and we see it as a
- [Distressed Jeans Are Still A Thing - But...](https://www.denimology.com/distressed-jeans-are-still-a-thing-but/): Yes - distressed denim is definitely part of the Fall 2026 fashion conversation, especially in designer collections and directional street style. However, the prevailing aesthetic is intentional, artisanal distressing rather than the heavily ripped, aggressively destroyed jeans that dominated parts of the 2010s. This season, we are talking about "controlled" distressing instead of huge knee
- [Isabel Marant - Spring 2027 Menswear](https://www.denimology.com/isabel-marant-spring-2027-menswear/): Kim Bekker's first standalone Isabel Marant Spring 2027 menswear collection wasn't a denim-heavy show. But the denim that was included perfectly reflected the brand's effortless, well-traveled aesthetic. The collection was built around the idea of a man who has "picked things up" from places like Ibiza, Seoul, Los Angeles, and Tangiers, resulting in clothes that
- [Christophe Decarnin × BOND Denim Capsule](https://www.denimology.com/christophe-decarnin-x-bond-denim-capsule/): Christophe Decarnin (former Balmain and Faith Connection) enters a new chapter with the launch of his first-ever namesake product, created in an exclusive collaboration with BOND. After years away from the spotlight, Christophe Decarnin returned to fashion with a highly exclusive collaboration for BOND, a members-only luxury commerce platform. Rather than launching a new brand, Decarnin chose
- [American Eagle x Lamine Yamal Partnership](https://www.denimology.com/american-eagle-x-lamine-yamal-partnership/): American Eagle's partnership with Lamine Yamal is one of the brand's biggest global marketing initiatives in recent years. Announced in June 2026, Yamal became American Eagle's first-ever global brand ambassador, with the relationship launching alongside the "Ready for the World" campaign timed to the 2026 FIFA World Cup. The campaign was photographed in Barcelona and
- [Levi's® x Sky High Farm Goods Campaign](https://www.denimology.com/levis-x-sky-high-farm-goods-campaign/): Levi's® workwear heritage meets Sky High Farm Goods' commitment to food equity and regenerative agriculture in a collection built to be worn, worked, and lived in. Every piece reflects a shared commitment to creating something that looks good, works hard and gives back. A Workwear Collection Rooted In Craftsmanship, Community and Purpose. Founded by artist
- [Dior Cruise 2027 - Ripped Denim, Oh Yes!](https://www.denimology.com/dior-cruise-2027-ripped-denim-oh-yes/): Hollywood glamour meets French couture. Jonathan Anderson’s Dior Cruise 2027 collection brought undone California cool to the runway with distressed denim, fluid silhouettes and cinematic craftsmanship under the lights of Los Angeles. So yes, ripped jeans are definitely not going anywhere. In spite of so many brands trying hard to push dark indigo denim, it
- [Gap x Hailey Collab: The Hailey Jeans](https://www.denimology.com/gap-x-hailey-collab-the-hailey-jeans/): Hailey Bieber's collaboration with Gap, "The Hailey Jean," is already one of the most talked-about denim releases of the year. The capsule reinterprets Gap's iconic '90s fits through Hailey's minimalist, off-duty aesthetic. The collection centers on two relaxed silhouettes: The Hailey Extra Baggy (Hero Piece) A mid-rise, worn low on the hips with extra-wide legs,
- [Ksubi by Elle II - Capsule Collection](https://www.denimology.com/ksubi-by-elle-ii-capsule-collection/): Ksubi by Elle II is the collaboration between Australian denim label Ksubi and stylist/content creator Elle Ferguson. Following the success of the initial capsule, Volume II launched this July with an expanded 15-piece collection inspired by Parisian style and Bondi ease. This edit redefines wardrobe staples with timeless pieces crafted in classic mid-blue denim, accented
- [Ulla Johnson - Pre-Fall 2026 Denim](https://www.denimology.com/ulla-johnson-pre-fall-2026-denim/): Ulla Johnson's Pre-Fall 2026 collection continues the brand's signature blend of craftsmanship, femininity, and artisanal detail. And denim is playing a supporting, but important, role. Rather than focusing on trend-driven jeans, the collection treats denim as another medium for texture and handwork. Denim reflects the same artisanal language seen throughout the collection's dresses and outerwear.
- [Hollister - "Made For This Moment"](https://www.denimology.com/hollister-made-for-this-moment/): This month, Hollister launched its women’s fall denim campaign with popstar Freya Skye. The collection celebrates self-expression, confidence, and the versatility of denim made for modern moments. At the center of the campaign is Freya Skye, who embodies what it means to be “Made for this Moment.” Because she tours and lives in denim, Freya
- [Denim Trends For this Coming Fall 2026](https://www.denimology.com/denim-trends-for-this-coming-fall-2026/): Fall 2026 isn't about one dramatic shift—it's about elevating denim through wash, construction, and styling. The collections we have previewed suggest that denim is becoming more sophisticated rather than more extreme. The focus has shifted from oversized proportions and heavy destruction toward quality fabrics, thoughtful construction, and versatile silhouettes that can move easily between casual
- [KSENIASCHNAIDER - A Modern Human Capsule!](https://www.denimology.com/kseniaschnaider-a-modern-human-capsule/): KSENIASCHNAIDER debuted on the London Fashion Week catwalk with the collection, titled UTC+0, exploring what it means, and how it looks, to be a modern human. Co-founder, Anton Schnaider, takes the design lead, continuing the brand’s philosophy of “design minus design”.If it can be used, it should be reused, if it can be recycled, it
- [Willy Chavarria - Spring 2027 Lookbook](https://www.denimology.com/willy-chavarria-spring-2027-lookbook/): Willy Chavarria is one of the few major designers not participating in the industry's shift toward slimmer denim. Instead, he demonstrates that volume can still feel modern when it is precisely tailored and fluid rather than oversized for its own sake. This makes his denim an important counterpoint to the Spring 2027 trend narrative. While
- [Street Looks - Ripped and Destroyed Denim ...](https://www.denimology.com/street-looks-ripped-and-destroyed-denim/): Yes, we've all been made aware that the Fall/Winter 2026 denim collections have moved away from ripped, destroyed, oversized.... And here's the most curious thing! Even though all our denim previews pointed to dark wash indigo and raw denim, the '"streets" clearly still haven't adjusted - yet! (Read more here) In the gallery below you
- [PHILIPP PLEIN - Spring/Summer 2027 Menswear](https://www.denimology.com/philipp-plein-spring-summer-2027-menswear/): PHILIPP PLEIN debuted their Spring/Summer 2027 Collection at The PHILIPP PLEIN store in Corso Venezia during Milan Fashion Week. The collection draws inspiration from the iconic summer in the city and the fashion-conscious men who live there. The German designer, Plein, noticeably shifted toward a cleaner, more tailored menswear collection before returning to the brand's signature
- [Dior Men - Fall 2026 Lookbook](https://www.denimology.com/dior-men-fall-2026-lookbook/): Dior is betting on lots of denim for the coming fall season. Jonathan Anderson made denim one of the most significant casual fabrics in his debut Dior Fall 2026 ready-to-wear collection. Rather than treating it as rugged workwear, he integrated denim into Dior's couture vocabulary through refined construction, embroidery, and fluid styling. The denim collection
- [Acne Studios - Spring 2027 Menswear](https://www.denimology.com/acne-studios-spring-2027-menswear/): Acne Studios' Spring 2027 menswear collection, designed by Jonny Johansson, explored office culture and workplace hierarchies, but denim remained one of the collection's strongest storytelling tools. Rather than focusing on distressed jeans, Johansson reimagined office dressing through unexpected denim pieces, hybrid construction, and Acne's signature irreverence. Also noteworthy is the fact that, unlike the oversized
- [Dsquared2 - A First! New Ambassadors Named](https://www.denimology.com/dsquared2-a-first-new-ambassadors-named/): This is a first for Dsquared2! After more than 30 years, Dean and Dan Caten have named their label’s first global brand ambassador. The Dsquared2 founders tapped Spanish music sensation Bad Gyal for the role, which will see the singer and songwriter front upcoming international campaigns and represent the brand at key global events. A multiplatinum artist in the global reggaeton and dancehall
- [Christelle Kocher for Levi’s® Capsule](https://www.denimology.com/christelle-kocher-for-levis-capsule/): Debuting during Haute Couture Week in Paris this July, the Christelle Kocher for Levi’s® capsule unveils a visionary 10-look collection that reimagines American denim through the lens of French couture savoir-faire. Drawing on her signature “Couture-à-Porter” philosophy and her role as Artistic Director of Maison Lemarié, Christelle Kocher brings a unique vision rooted in exceptional
- [Baggy Jeans Are Not Going Anywhere, But....](https://www.denimology.com/baggy-jeans-are-not-going-anywhere-but/): After having watched endless previews of Resort and Spring 2027 there's a total juxtaposition keeping us on high alert. It seems like the "industry" is desperately trying to push the comeback of the skinny jeans. Skinny and slim-cut denim are making their strongest comeback since the late 2010s, led by designers rather than mass retail.
- [Dolce & Gabbana Spring/Summer 2027 Lookbook](https://www.denimology.com/dolce-gabbana-spring-summer-2027-lookbook/): For Spring/Summer 2027, Domenico Dolce and Stefano Gabbana presented "Vacanze Siciliane" (Sicilian Holidays), a collection inspired by the relaxed elegance of Sicily in the 1950s and 1960s. “Sicily is the starting point: the source and soul of a house whose creative expression has always been shaped by ​the island’s light, ​culture, contrasts ⁠, and craft.”
- [Top Trend F/W 2026 - Dark Indigo Denim](https://www.denimology.com/top-trend-f-w-2026-dark-indigo-denim/): Dark indigo is evolving from a seasonal wash into a year-round staple. For Fall/Winter 2026, it represents a move toward more "refined" dressing. Jeans that are clean, structured, and sophisticated enough to be worn at any time of the day. Expect this direction to remain strong also through Resort and Spring 2027 as brands continue
- [Sacai Spring 2027 Menswear - Denim Looks](https://www.denimology.com/sacai-spring-2027-menswear-denim-looks/): Sacai's Spring 2027 menswear collection, titled "The New Classics," wasn't a denim-heavy show in the traditional sense. Instead, denim was integrated into Sacai's signature hybrid vocabulary, where familiar garments were reconstructed through layering, tailoring, and unexpected details. Key denim themes included hybrid denim jackets. Meaning hybrid construction combining workwear and tailoring in clean indigo washes.
- [Vetements Spring 2027 - Denim & Leather Looks](https://www.denimology.com/vetements-spring-2027-denim-leather-looks/): There was a time when Vetements broke fashion by making the ordinary feel radical. Today, Vetements' creative director, Guram Gvasalia, proves the formula still works. Not by screaming louder, but by twisting reality just enough to make you question it. For its first-ever appearance on the Paris Men’s Fashion Week calendar, Vetements traded spectacle for precision. Staged inside a
- [Get Spotted! Leopard Prints Are (Still) A Thing](https://www.denimology.com/get-spotted-leopard-prints-are-still-a-thing/): Leopard-print denim remains relevant in Summer 2026, but it has evolved from a novelty into a wardrobe staple. Rather than peaking, it's settling into the broader "modern maximalism" movement alongside animal prints, rich textures, and vintage-inspired styling. Leopard denim is definitely one of the statement jeans options for the season. But don't go for the
- [Prada S/S 2027 Menswear - Lookbook](https://www.denimology.com/prada-s-s-2027-menswear-lookbook/): Miuccia Prada and Raf Simons built their Prada Spring/Summer 2027 menswear collection around familiar wardrobe staples. Jeans, T-shirts, blazers, and leather jackets stripped down to their essentials. The collection, titled "Clarity", pursued the fundamental. Denim was one of the key pillars of the collection, reflecting the designers' pursuit of "clarity." Perhaps the biggest denim message
- [Trending This Summer - Floral Denim](https://www.denimology.com/trending-this-summer-floral-denim/): So, is floral denim really a thing this summer? Yes - but it's a niche trend rather than a top-tier one. Floral denim isn't a dominant trend, but it aligns with the romantic, bohemian, and handcrafted mood shaping Summer 2026. Think less "flower-power printed jeans" and more embroidered wildflowers, painted botanicals, and artisanal embellishment. Floral
- [Ann Demeulemeester Pre-Fall/Fall 2026 Lookbook](https://www.denimology.com/ann-demeulemeester-pre-fall-fall-2026-lookbook/): For this coming Fall 2026, Ann Demeulemeester reimagines the brand’s signature dark romance and battered romanticism into a highly wearable, enduring wardrobe. Under Stefano Gallici, denim became one of the house's most important building blocks. Rather than classic blue jeans, Gallici approached denim with the same dark romanticism and rock-and-roll attitude that define Ann Demeulemeester.
- [Ralph Lauren Spring 2027 - Major Denim!](https://www.denimology.com/ralph-lauren-spring-2027-major-denim/): Denim played a major role in Ralph Lauren's Spring 2027 menswear collection, presented in Milan this past week. Called "Dream Racer", rather than relying on jeans alone. The collection included denim across tailoring, workwear, and collegiate sportswear, reinforcing Ralph Lauren's Americana heritage with elevated craftsmanship. Yes, Ralph Lauren means Americana, and Americana means denim. The
- [Valentino Resort 2027 - Denim Looks](https://www.denimology.com/valentino-resort-2027-denim-looks/): The Valentino Resort 2027 collection introduces a cast of so-called ‘Villain Teens’ dressed in tartan, sequins, and slogan sportswear. And also in denim. Set against the faded grandeur of Villa Gaia Gandini, the attitude is clear: it’s playful, irreverent, and rebellious enough without causing too much concern. The Villain Teens’ character, however, remains elusive. Under
- [GUESS x Minions & Monsters Capsule](https://www.denimology.com/guess-x-minions-monsters-capsule/): GUESS united with Illumination and Universal Products & Experiences for a capsule collection. This capsule is inspired by Illumination’s riotous new film 'Minions & Monsters', which blends vintage Hollywood glamour with iconic American denim. All reimagined through joyful, photo-realistic graphics and archival-inspired silhouettes. Certain to be the blockbuster action-comedy of the summer, Illumination’s 'Minions & Monsters' arrives in theaters July
- [Red Denim - Top Trend Summer 2026](https://www.denimology.com/red-denim-top-trend-summer-2026/): Red denim is one of the breakout denim trends of Summer 2026, especially in Europe and among fashion editors tracking runway-to-street adoption. The color red has moved beyond a simple "pop of red" accessory into full denim statements: jeans, denim skirts, and denim in general. And if you check out our lookbooks for the coming
- [Diesel Resort 2027 - Lookbook](https://www.denimology.com/diesel-resort-2027-lookbook/): Although Diesel's creative director, Glenn Martens, incorporated sportswear, tailoring, and utility references throughout the collection, denim remained the undisputed foundation of Diesel Resort 2027. Under Martens, Diesel's Resort 2027 collection doubled down on the house's experimental approach to denim while making it more wearable. Martens described it as a blend of "all the Diesel codes"
- [6397 Resort 2027 - Denim Looks](https://www.denimology.com/6397-resort-2027-denim-looks/): 6397's Resort 2027 collection is about what the label has always done best. Elevated American basics with just enough unexpected detail to make them feel new. Designed by Lizzie Owens, the collection focused on ease, optimism, and subtle experimentation rather than dramatic runway statements. Rather than chasing overt trends, Owens focused on pieces that most
- [Studded Jeans - Comeback Trend This Summer](https://www.denimology.com/studded-jeans-comeback-trend-this-summer/): Studded jeans are emerging as one of Summer 2026's re-emerging denim trends. The resurgence is tied to two larger movements: The ongoing indie sleaze revival, which embraces hardware and embellishment. Combined with a "lived-in" rock-and-roll attitude. And there is also the Y2K maximalism returning in a more polished way. Rather than the heavily bedazzled skinny
- [20th Bangladesh Denim Expo in Dhaka](https://www.denimology.com/20th-bangladesh-denim-expo-in-dhaka/): With the theme ‘Frontline to Future ’, the 20th edition of Bangladesh Denim Expo had been organized by Bangladesh Apparel Exchange (BAE)) in Dhaka. The event, which took place on June 10th and 11th, showcased more than 80 exhibitors from 12 countries. Included were Bangladesh, China, Pakistan, Turkey, Italy, Spain, Germany, Vietnam, Japan, India, Singapore
- [GUESS x Hyunjin - An Interesting Partnership!](https://www.denimology.com/guess-x-hyunjin-an-interesting-partnership/): K-pop star Hyunjin kicked off this past weekend with a special appearance at the GUESS Melrose Avenue location, celebrating the brand’s global partnership through an immersive experience that brought together fashion, music and community. Hyunjin is the global brand ambassador for GUESS and a member of the acclaimed K-pop group, Stray Kids. Inspired by the
- [Louboutin x Jaden Smith F/W 2026 Ad Campaign](https://www.denimology.com/louboutin-x-jaden-smith-f-w-2026-ad-campaign/): Yes, Louboutin is about those red-soled women's shoes. And now, including men's. Red soles? Yes, absolutely! But what we love about this cmpaign is that they're wearing denim. Haute couture shoes with denim are definitely a thing! The biggest fashion news surrounding Jaden Smith this season is his debut Fall/Winter 2026 campaign for Christian Louboutin,
- [What Exactly Are Denim Jorts?](https://www.denimology.com/what-exactly-are-denim-jorts/): Denim jorts are one of the strongest denim categories of Summer 2026. The biggest shift is that longer, looser silhouettes have replaced the ultra-short cutoffs that dominated previous summers. Fashion editors, runway collections, and street-style coverage all point toward knee-grazing jorts and denim bermuda shorts as the key direction. If you're "new" to the term
- [Levi’s® - The Pride 2026 Collection](https://www.denimology.com/levis-the-pride-2026-collection/): For Pride 2026, Levi’s® is celebrating the legacy of queer motorcycle clubs and honoring the community protectors who became symbols of strength, safety, and solidarity. Titled “Together, We Ride,” the collection pays homage to the trailblazers who carved out spaces of belonging on the open road, reminding us that Pride is not only a celebration,
- [CAT S/S 2026 Includes Lots Of Cool Denim](https://www.denimology.com/cat-s-s-2026-includes-lots-of-cool-denim/): CAT apparel recently launched a new, lifestyle-leaning collection called CAT WWR (for workwear redefined). We love that this time they have included a lot of super cool denim pieces in their collection. Coming on the heels of the successful CAT WWR Designed by Avery Ranch Collection, this Spring/Summer line similarly fuses everyday wear with the
- [LOEWE - Fall/Winter 2026 Ad Campaign](https://www.denimology.com/loewe-fall-winter-2026-ad-campaign/): LOEWE's Fall/Winter 2026 campaign marked the continued evolution of the house under creative directors Jack McCollough and Lazaro Hernandez. Rather than a traditional studio campaign, the imagery was photographed by Talia Chetrit on the volcanic island of Tenerife, creating a dramatic contrast between raw landscapes and LOEWE's highly crafted luxury pieces. The imagery highlights the
- [Top Trend Summer 2026 - Wide-Leg Jeans](https://www.denimology.com/top-trend-summer-2026-wide-leg-jeans/): Wide-leg jeans remain one of the strongest denim categories for Summer 2026, but the trend has evolved. The extremely oversized "puddle jeans" of a few years ago are giving way to more refined, wearable wide-leg shapes with cleaner proportions and better tailoring. The most trending styles of wide-leg jeans this seasons are: Wide-leg carpenter jeans
- [The Best White Jeans For Men This Summer](https://www.denimology.com/the-best-white-jeans-for-men-this-summer/): White jeans for men are one of the defining denim trends of Summer 2026. The emphasis is on relaxed straight fits, minimalist and clean. The biggest shift this season is away from ultra-skinny white denim and toward softer silhouettes, vintage-inspired washes, and tonal summer styling. Yep, forget the skinny jean (in ALL washes!): the straight
- [Dsquared2 Resort 2027 - Men's Denim](https://www.denimology.com/dsquared2-resort-2027-mens-denim/): Dsquared2 Resort 2027 menswear pushed the brand’s signature chaotic luxury denim even further. Mixing Italian tailoring, Y2K clubwear, cowboy references, sequined jeans, ripped denim, and sporty hybrids. The result is one of the loudest men's denim collections of the season! Dean and Dan Caten described their Resoer 2027 as an Italian summer filtered through their
- [Gucci Resort/Cruise 2027 Denim Looks](https://www.denimology.com/gucci-resort-cruise-2027-denim-looks/): Gucci Resort/Cruise 2027 marked Demna’s first Cruise collection for the house and introduced a dramatically more urban, commercial, and street-driven denim direction. Staged in New York City's Times Square, the show fused New York realism with Gucci luxury - oversized jeans, leather-heavy styling, washed denim, extreme flares, and exaggerated proportions dominated the collection. {note from
- [Louis Vuitton Resort 2027 - Denim Included👖💙](https://www.denimology.com/louis-vuitton-resort-2027-denim-included👖💙/): The Louis Vuitton Resort/Cruise 2027 was one of the strongest luxury denim statements of the season. Presented by Nicolas Ghesquière at the The Frick Collection in New York, the collection merged uptown polish with downtown streetwear energy — mixing tailored Parisian silhouettes with sporty American denim references. A major inspiration came from a rare 1984
- [Old Navy x Paris Hilton Ad Campaign](https://www.denimology.com/old-navy-x-paris-hilton-ad-campaign/): Paris Hilton is the face of Old Navy's "It's Old Navy" Summer campaign. She stars in this campaign, including her iconic song "Stars Are Blind" as well as her famous catchphrases. Also featured are her mother, Kathy Hilton, and other reality stars, including Ciara Miller and Rob Rausch. “Paris Hilton is the perfect summer muse
- [Calvin Klein x Jung Kook Capsule Collection](https://www.denimology.com/calvin-klein-x-jung-kook-capsule-collection/): Calvin Klein just launched "Jung Kook for Calvin Klein," a limited-edition capsule collection created with the brand’s global ambassador and pop superstar. And this is not the first time CK and Kook are working together - their collaboration actually dates back to 2023 when they collaborated on their first ad campaign. But this is their first fashion
- [Lee® x Kacey Musgraves Spring 2026 Collab](https://www.denimology.com/lee-x-kacey-musgraves-spring-2026-collab/): Today Lee® launched Kacey Lee, its first celebrity collaboration designed with eight-time Grammy Award winner Kacey Musgraves exclusively for Walmart. Named after Musgraves’ first and middle names, Kacey Lee brings together Lee’s® heritage denim and Musgraves’ classic style for an expansive collection across multiple product categories. In addition to men’s and women’s denim bottoms and tops, the 100-plus piece capsule spans sleepwear, swimwear, accessories and pet items.
- [Isabel Marant Fall 2026 Lookbook](https://www.denimology.com/isabel-marant-fall-2026-lookbook/): The Isabel Marant Spring/Summer 2026 collection wasa perfect continuation of the brand’s signature Parisian boho identity. Albeit with a rougher edge. Denim centered on “intentional imperfection”. Like faded indigo, distressed embroidery, washed blues, slim worn-in jeans, and early-2010s Parisian cool revived through a softer, more lived-in lens. Creative director Kim Bekker leaned heavily into the
- [Ksubi Spring 2026 - "Future Memory"](https://www.denimology.com/ksubi-spring-2026-future-memory/): Ksubi’s Spring/Summer 2026 "Future Memory" collection captures timeless rebellion without boundaries. Classic Americana and archival sports references are stripped back and reworked, creating a wardrobe that exists beyond gender and outside expectation. Oversized silhouettes, distressed finishes, and vintage-inspired washes define a shared language of the streets. Jerseys, tees, fleece and cargos are designed to be worn,
- [Louis Vuitton - Resort 2026 Ad Campaign](https://www.denimology.com/louis-vuitton-resort-2026-ad-campaign/): Louis Vuitton’s resort 2026 campaign is shot the way a good travel photograph works. Everything looks like it happened, and nothing looks arranged. Photographed by Cass Bird and styled by Marie-Amelie Sauvé, the images move through rocky shorelines, old village streets, and clear blue water. A very different mood from recent LV campaigns. Denim in Resort
- [Lucky Brand x Coca-Cola Capsule Collection](https://www.denimology.com/lucky-brand-x-coca-cola-capsule-collection/): The Lucky Brand × Coca‑Cola collection is a nostalgia-heavy Americana capsule built around vintage road-trip culture like Route 66 and retro Coca-Cola graphics. "In a modern tribute to Americana style, this collection lives at the intersection of heritage and culture, where genuine confidence looks better than manufactured perfection," Lucky Brand stated. The denim pieces (the best part!)
- [White Jeans - Our Favorite Denim Staple](https://www.denimology.com/white-jeans-our-favorite-denim-staple/): White jeans used to be summer casual. But over the past years, they have certainly become a denim staple for every season. And they’re replacing heavily distressed blue jeans for lots of denim people this season. On a side-note: As for wearing white jeans in winter - just let me tell you there's nothing more
- [PURPLE BRAND Spring/Summer 2026 Campaign](https://www.denimology.com/purple-brand-spring-summer-2026-campaign/): The Spring/Summer 2026 PURPLE BRAND campaign, named "The Neighbor", is all about elevated denim, very relaxed tailoring, and statement essentials built for the season ahead. The brand explored the collection through the latest campaign imagery featuring the pieces shaping Spring/Summer 2026. Shot by photographer Kaito, the campaign builds towards a multigenerational family portrait, reflecting PURPLE's
- [Spring 2026 Denim Suggestions For Tall Ladies](https://www.denimology.com/spring-2026-denim-suggestions-for-tall-ladies/): The other day, I was out with a friend who's an ex-model and definitely in the very tall category. And of course, extremely long legs! And she was wearing a pair of jeans that actually covered her ankles. And when I mentioned that fact to her, she told me about the difficulties she has had
- [Diesel x Royal D - A "Royal" Ad Campaign!](https://www.denimology.com/diesel-x-royal-d-a-royal-ad-campaign/): On the occasion of the 2026 denim collection, Diesel unveils the Royal D, the new seasonal denim campaign conceived as a set of official state portraits. The visuals convey the enduring relevance, grandeur and evolution of denim through the lens of Diesel’s signature wry humor. The campaign’s sitters are members of the Diesel royal family,
- [Hollister x Kappa Collaboration Capsule](https://www.denimology.com/hollister-x-kappa-collaboration-capsule/): Hollister teamed up with Italian sportswear brand Kappa to ignite global anticipation ahead of the summer soccer season. The collaboration celebrates Kappa’s European heritage and Hollister’s fashion-first aesthetic, featuring men’s and women’s pieces designed for match days, watch parties, and everyday wear. The Hollister × Kappa collab dropped April 30, 2026, as a 22-piece capsule
- [What About Colored Jeans This Spring 2026?](https://www.denimology.com/what-about-colored-jeans-this-spring-2026/): Yes, colored jeans are genuinely back for Spring 2026. But not in the "mint skinny jeans from 2012" way. Fashion seems to have collectively agreed to bring them back with better taste. What’s back is "grown-up" colored denim: muted, sophisticated, and styled almost like tailored trousers. Fashionistas are calling out non-blue denim as one of
- [rag & bone - Resort 2027 Men's Lookbook](https://www.denimology.com/rag-bone-resort-2027-mens-lookbook/): The rag & bone Resort 2027 is not loud, not trend-chasing, and definitely not experimental. Instead, this collection is about quietly evolving classic American styles. And honestly? That’s exactly why it matters. Because this is the kind of denim and menswear people will actually wear daily. Swaim Hutson, head designer of rag & bone's menswear,
- [FRAME × Alexandra Leclerc - Spring 2026 Capsule](https://www.denimology.com/frame-x-alexandra-leclerc-spring-2026-capsule/): Get ready for high fashion! Alexandra Leclerc's collaboration with FRAME brings 'it girl' looks and the highly anticipated Leo jeans. French-Mexican influencer, Leclerc, has collaborated with FRAME on a new capsule collection which will be available as of May 1st, 2026. Frame introduced its newest collaboration with Alexandra Leclerc, the “It” Girl influencer, art curator and wife
- [So… Are Ripped & Oversized Jeans Really Out?](https://www.denimology.com/so-are-ripped-oversized-jeans-really-out/): Short answer: you’re not being forced to ditch them - but fashion has definitely moved on. But are we really ready to go "clean"? We have been to many denim previews these past months. And we have also checked out - and posted about - fashion shows and fashion events. And let's face it, most
- [Shorts Season Coming Up - Yes, Please!](https://www.denimology.com/shorts-season-coming-up-yes-please/): And - of course - we're talking about DENIM shorts here:-) Oh, and denim shorts aren’t just "coming" = they’re already redefining themselves for Summer 2026, and honestly, they’re very different from the old cutoffs. Denim shorts summer 2026, what's actually happening: Mid-Length Shorts Are the New Standard Not micro, not knee-length Hits mid-thigh (5"–7"
- [Masha Popova Fall/Winter 2026 Denim Looks](https://www.denimology.com/masha-popova-fall-winter-2026-denim-looks/): For Fall 2026, Popova didn’t abandon denim. What she did was push it into a more conceptual, sensual direction. The collection, which she named 'Intimate Hours', explored bedroom psychology, intimacy, and the body, and denim became part of that narrative rather than the whole story. Denim - btw, Popova’s signature - was reworked into a
- [Gap x Victoria Beckham Collaboration](https://www.denimology.com/gap-x-victoria-beckham-collaboration/): The Gap × Victoria Beckham collaboration is one of the biggest high–low fashion moments of 2026. It's a multi-season partnership kicking off with a 38-piece Spring capsule, which dropped today, April 24, 2026. The capsule blends Gap’s all-American basics with Beckham’s tailored, minimalist luxury aesthetic. Gap and Victoria Beckham partnership debutes with a Spring collection that
- [Chanel Pre-Fall 2026 - Denim Included!](https://www.denimology.com/chanel-pre-fall-2026-denim-included/): More than ever this year, luxury fashion brands are going heavy into denim. And one of them is Chanel. Considered one of the most classic and established haute couture houses, Chanel now has some interesting denim looks in its Pre-Fall 2026 collection. And, of course, we love the fact that denim is becoming high fashion,
- [Diesel Announces New Brand Ambassadors](https://www.denimology.com/diesel-announces-new-brand-ambassadors/): Diesel just announced that they have some hot new brand ambassadors! HANA (CHIKA, NAOKO, JISOO, YURI, MOMOKA, KOHARU, MAHINA), a seven-member girl group from Japan, has been appointed as Diesel Japan’s Brand Ambassadors. This is a first for the brand: an entire group takes on the ambassadorial role, highlighting Diesel’s commitment to collective energy and
- [American Eagle x Sydney Sweeney Are Back Again!](https://www.denimology.com/american-eagle-x-sydney-sweeney-back-again/): Despite the backlash caused by their last ad campaign in July 2025, American Eagle and Sydney Sweeney are back once again. Months after conversations – and controversy – erupted over Sydney Sweeney's American Eagle jeans ad campaign, Sweeney is back for a new summer spin on shorts with the retailer. "What brand am I wearing?" Sweeney asks in the commercial,
- [What's So Important About Japanese Denim?](https://www.denimology.com/whats-so-important-about-japanese-denim/): If you are a denim lover and curious about everything related to your jeans, you will come across the term "Japanese Denim" quite a lot of times. Japanese denim is considered the gold standard of denim worldwide. Not just because it's trendy, but because of craftsmanship, heritage, and fabric quality that few other manufacturers in
- [Yes, Barrel Jeans Continue Strong This Spring](https://www.denimology.com/yes-barrel-jeans-continue-strong-this-spring/): This past fall we've been telling you about the noticeable trend of the barrel jeans. And now we are confirming that this trend isn't going anywhere - yet! And = btw - if you still are not familiar with the term barrel jeans, you can read all about them here. So, yes - barrel jeans
- [Feng Chen Wang - Fall 2026 Lookbook](https://www.denimology.com/feng-chen-wang-fall-2026-lookbook/): Feng Chen Wang's Fall 2026 season moves away from literal storytelling toward a more fundamental inquiry: how opposing forces coexist, reach a balance, and continue to evolve. Rooted in the Chinese philosophical concept of 2 Forces ( Liang Yi ), this collection is built on the idea of two forces - not as opposition, but
- [Alaïa Denim Ad Campaign - Spring 2026](https://www.denimology.com/alaia-denim-ad-campaign-spring-2026/): For Spring 2026, Alaïa launched its first major dedicated denim campaign titled "Denim - A Study of the Body", photographed by Sam Rock and starring Mona Tougaard. With this campaign, Alaïa is branching into a new lane, denim. The collection features a line of jeans designed to sculpt and define women’s bodies. Same as the
- [Good American x Dolly Parton Collaboration](https://www.denimology.com/good-american-x-dolly-parton-collaboration-2/): The Good American x Dolly Parton Spring 2026 collaboration - “Dolly’s Joleans” - is the third capsule between Dolly and the brand. The capsule is totally inspired by country glam and vintage Western denim. The campaign features Dolly at age 80 wearing crop tops, flared jeans, and crystal-embellished denim, emphasizing confidence and self-expression. Her signature
- [Madewell x RE&UP x ISKO - Capsule Collection](https://www.denimology.com/madewell-x-reup-x-isko-capsule-collection/): The collaboration transforms 20,000 pairs of post-consumer jeans into high-quality feedstock, demonstrating a scalable, closed-loop solution for premium denim. RE&UP Recycling Technologies is accelerating the shift toward a closed-loop textile economy through a strategic collaboration with Madewell and global fabric manufacturer ISKO. By transforming approximately 20,000 pairs of post-consumer jeans into high-quality recycled feedstock for
- [Masada Jeans - A Different Kind Of Trucker Jacket](https://www.denimology.com/masada-jeans-a-different-kind-of-trucker-jacket/): If you love vintage, unique, different, and outside-of-the-box when it comes to your denim jacket.... Well, the thing is that we have always found a pretty good array of different kinds of re-worked vintage jeans. But when it comes to the classic denim trucker jackets, you usually don't find very exciting options unless you DIY.
- [Goodbye, Adriano Goldschmied - RIP](https://www.denimology.com/goodbye-adriano-goldschmied-rip/): It is with great sadness that I have to write today's feature about Adriano Goldschmied leaving us. Yes - Adriano Goldschmied, widely known as the "Godfather of Denim", passed away yesterday, April 5, 2026, in Italy after a long illness. Today, the world of fashion, and especially the world of denim, says goodbye to a
- [WEWOREWHAT x Joe's Jeans Collaboration](https://www.denimology.com/weworewhat-x-joes-jeans-collaboration/): The WEWOREWHAT x Joe's Jeans Spring 2026 collaboration just launched this past week, It is a Western-inspired denim capsule built around festival and vintage Americana styling. Designed with Joe's Jeans for the soon-to-happen festival season…and everything beyond. Denim that takes you everywhere. Effortless, lived-in, and just a little undone. The brand describes the collection as
- [DE: Part - Denim For Every Body!](https://www.denimology.com/de-part-denim-for-every-body/): A few months ago we introduced you to a new denim brand, DE;Part. We love that this brand is all about size inclusivity, ranging from 00 to 24. For this Spring, the woman-owned and designed collection is a bold new voice in premium denim, offering high-quality denim in sizes 00-24. Each style has been specifically
- [Introducing Carve Designs @ Denimology](https://www.denimology.com/introducing-carve-designs-denimology/): Carve Designs was founded in 2003 by lifelong friends Thayer Sylvester and Jennifer Hinton after a surf trip to San Pancho, Mexico. They realized it was nearly impossible to find board shorts for real women with real bodies and a genuine passion for adventure. Starting as a surf apparel brand selling rash guards and boardshorts,
- [Gap x AWAKE NY Collaboration Is 90's NYC!](https://www.denimology.com/gap-x-awake-ny-collaboration-is-90s-nyc/): The Gap × AWAKE NY Spring 2026 collaboration just dropped and it's one of Gap’s strongest streetwear collabs in years. Blending '90s NYC street culture + classic Gap essentials. The collection was designed by Angelo Baque, founder of Awake NY and former Supreme brand director, and is heavily inspired by Queens-era 1990s style, club culture,
- [Dsquared2 Fall/Winter 2026 Lookbook](https://www.denimology.com/dsquared2-fall-winter-2026-lookbook/): For Fall 2026, Dsquared2 staged a snow-covered runway inspired by winter sports and Canadian heritage, mixing denim and ski culture, 70s references, and signature distressed denim. The show referenced the Milan-Cortina Winter Olympics, with icy, sequined, and layered denim becoming a major focus. “Iced” Denim (Major Trend): denim appeared frosted or iced, aligning with the
- [Off-White Fall 2026 - All About Brown!](https://www.denimology.com/off-white-fall-2026-all-about-brown/): For Off-White's Fall 2026 collection, creative director Ib Kamara delivered a music-inspired collection that referenced Miles Davis and Betty Davis. Blending 1970s silhouettes, patchwork denim, and experimental cutouts he definitely favored brown denims. Washed out and treated browns mostly with white contrast stitching. Patchwork based on brown tones The key styles in the Off-White Fall
- [Chanel x Margot Robbie S/S 2026 Ad Campaign](https://www.denimology.com/chanel-x-margot-robbie-s-s-2026-ad-campaign/): For Spring/Summer 2026, Chanel introduced washed-denim handbags as a major accessory story - the Chanel 25 denim bags and denim mini flap styles. And we are not only talking about the bags, but Robbie is wearing lots of different jeans in this ad camapign as well. Directed by Michel Gondry, the video was created to
- [Diesel - Spring/Summer 2026 Ad Campaign](https://www.denimology.com/diesel-spring-summer-2026-ad-campaign/): "SMILE THROUGH IT" Against the backdrop of mundane, everyday debacles, Diesel’s Spring/Summer 2026 ad campaign is a statement in the power of optimism. The simple pleasures of laundry in-unit include clean clothes and a spotless floor after the washer floods the kitchen. That feeling when your outfit is on point immediately followed by that feeling
- [Acne Studios - Spring/Summer 2026 Lookbook](https://www.denimology.com/acne-studios-spring-summer-2026-lookbook/): Acne Studios Spring/Summer 2026 focuses heavily on coated denim, glossy leather, and masculine tailoring, blending rockabilly, Western, and Scandinavian minimalism. Creative director, Jonny Johansson, emphasizes gender-fluid styling and tough textures, especially with coated denim and leather. Details from this collection: Glossy coated denim jeans Patent-like leather finishes Relaxed straight-leg silhouettes These coated denim pieces were
- [Three Must-Do Denim Trends This Spring](https://www.denimology.com/three-must-do-denim-trends-this-spring/): With spring season being in full swing now, it's time to think once again about our denim wardrobe refresh. So it's always helpful to have some guidelines about what will be trending and where to buy. And that's where your Denimology team comes in! There are three key denim trends defining Spring 2026 - pulled
- [MOTHER x Marta Stewart Ad Campaign](https://www.denimology.com/mother-x-marta-stewart-ad-campaign/): Martha Stewart stars in L.A.-based denim brand MOTHERs newest campaign for Spring 2026. In the campaign, Stewart shares some of her best one-liners, including that she's always "punctually late"! Not only does this campaign break age stereotypes in denim advertising, but it's also full of humor - somtehing we always need in our life! Yes,
- [Levi's x Bode -The Barrel Racer Jeans ](https://www.denimology.com/levis-x-bode-the-barrel-racer-jeans/): The Levi’s Barrel Racer Jeans are a special designer collaboration between Emily Adams Bode Aujla’s label Bode and Levi’s. They were introduced as part of Bode’s Fall 2026 “Bodeo Rodeo” collection. The term Barrel Racer refers to rodeo riders who compete in barrel racing, which heavily influenced the Western aesthetic of the collection. FYI: Barrel
- [True Religion × Megan Thee Stallion Ad Campaign](https://www.denimology.com/true-religion-x-megan-thee-stallion-ad-campaign/): True Relgion's Spring 2026 campaign, titled “Make It True,” is one of the biggest denim campaigns of the season.Starring Megan Thee Stallion as the central face of the collection alongside rapper Key Glock. The campaign, which launched March 13, celebrates self-expression and confidence through denim and streetwear. The narrative unfolds in three themed chapters across
- [Vuori - Denim Capsule Collection](https://www.denimology.com/vuori-denim-capsule-collection/): Sportswear brand, Vuori, launched its first-ever women’s denim collection. As a brand rooted in coastal California living, introducing women’s denim marks a natural and authentic extension of the Vuori lifestyle. Vuori is primarily known for athleisure and performance apparel, but the brand has experimented with this small denim capsule as part of expanding beyond workout
- [Triarchy - Spring/Summer 2026 Lookbook](https://www.denimology.com/triarchy-spring-summer-2026-lookbook/): For Spring/Summer 2026, Triarchy continues its focus on responsible denim and modern silhouettes, combining fashion-forward shapes with the brand’s environmentally focused production methods. Triarchy continues developing plastic-free stretch denim, replacing synthetic elastane with natural rubber for stretch. Production techniques include laser finishing, ozone washing, and nano-bubble treatments to reduce water, chemicals, and waste.
- [Tommy Jeans - Spring 2026 Ad Campaign](https://www.denimology.com/tommy-jeans-spring-2026-ad-campaign/): TOMMY HILFIGER BRINGS TOMMY JEANS SPRING 2026 CAMPAIGN TO LONDON WITH A NEW WAVE OF SELF-EXPRESSION Styled by London and celebrating the next generation, the TOMMY JEANS collection hits the streets of Shoreditch to fuse heritage Americana with the modern denim lifestyle. Tommy Hilfiger introduces the TOMMY JEANS Spring 2026 campaign and collection, styled by the
- [Wrangler x Avirex Limited Edition Capsule](https://www.denimology.com/wrangler-x-avirex-limited-edition-capsule/): Wrangler® and Avirex, the legendary purveyor of luxury American leather, collaborated in an exclusive capsule collection. This collaboration represents a bold fusion of two distinct worlds: durable, deep-rooted Western fashion and aviation-inspired streetwear, designed for the next generation of tastemakers. While Wrangler brings over 75 years of Western dominance, Avirex injects a distinctive urban edge
- [Calvin Klein - Dakota Johnson In Her Calvins!](https://www.denimology.com/calvin-klein-dakota-johnson-in-her-calvins/): Calvin Klein's Spring 2026 campaign starring Dakota Johnson is one of the most talked-about fashion campaigns of the year. It marks Johnson’s first campaign for the brand and continues Calvin Klein’s tradition of minimalist, sensual denim and underwear advertising. The visuals focus on “less is more” sensuality. Simple settings, minimal styling with emphasis on the
- [Hyunjin - GUESS Global Brand Ambassador](https://www.denimology.com/hyunjin-guess-global-brand-ambassador/): K-pop star Hyunjin from Stray Kids was officially announced as the global brand ambassador for GUESS and GUESS JEANS, launching a worldwide denim campaign for the brand. Hyunjin brings a huge international fan base, making him a powerful marketing face for denim. GUESS is using the global pop stars to modernize its classic American denim
- [Lucky Brand x Addison Rae Y2K Campaign](https://www.denimology.com/lucky-brand-x-addison-rae-y2k-campaign/): Lucky Brand teamed up with Addison Rae once again. This time for a Y2K-inspired campaign, blending early-2000s nostalgia with festival-ready denim styling. Think extra-low-rise! Rae surprised her followers with pictures of a bold new campaign for Lucky Brand, rocking ultra mini shorts that highlighted her confident pose. Blending playful charm with effortless model energy, Rae brought
- [Brochu Walker - Denim Tailored With Elegance](https://www.denimology.com/brochu-walker-denim-tailored-with-elegance/): We are excited to introduce Brochu Walker here @Denimology. This is the brand for you if you want your denim to be on the elegant and tailored side. Perfect for when you have a very special occasion and still want to be able to wear denim. Quiet luxury brand, Brochu Walker, now also includes a
- [Diesel Fall/Winter 2026 Runway](https://www.denimology.com/diesel-fall-winter-2026-runway/): Own it live it be it: Diesel for every moment and every situation. Disrupted pieces have next-day energy after the best party ever, never any regrets. Twisting and wrapping is intentionally wrong, impossible to put right; denim is baked with permanent creases; fabric treatments make pieces look like they’ve been picked off the floor. The
- [G-STAR Reintroduces RAW RESEARCH](https://www.denimology.com/g-star-reintroduces-raw-research/): G-STAR reintroduces RAW RESEARCH, the brand’s pinnacle exploration of denim innovation. Conceived as G-STAR’s experimental atelier, RAW RESEARCH is where creativity and engineering collide to push denim forward. Boundary-breaking techniques, fearless ideas, and uncompromising material exploration define the collection - denim reimagined in its boldest form. Following the footsteps of Aitor Throup, the new collection is
- [Skinny Jeans - Yes, But Not The "Old Way"](https://www.denimology.com/skinny-jeans-yes-but-not-the-old-way/): Are you part of the denim gang who misses the good old skinny jeans days? Well, you're not alone! Over the past few months we have received a lot of inquires about what's happening with the skinny jeans trend. Fashion editors and stylists are definitely saying skinny jeans are “back” or at least trending again.
- [Tommy Hilfiger - Spring 2026 Ad Campaign](https://www.denimology.com/tommy-hilfiger-spring-2026-ad-campaign/): Tommy Hilfiger announced the Spring 2026 campaign as an invitation into Mr. Tommy Hilfiger’s world of ease, warmth and entertainment. Inspired by four decades of blending fashion with art, music, entertainment and sport, the campaign reflects a lifestyle built on confidence, charm and the joy of living well. “For forty years, I built my brand around
- [KSENIASCHNAIDER - Fall/Winter 2026](https://www.denimology.com/kseniaschnaider-fall-winter-2026/): KSENIASCHNAIDER presented their F/W2026 collection "Denim Workshop" at London Fashion Week. Conceived as a study of denim beyond the fabric itself, Denim Workshop explores denim as construction, illusion and system. This season, the material exists in multiple states: knitted, printed, quilted, reconstructed and displace. F/W2026 marks a refined direction for the brand while preserving its
- [7 For All Mankind - Fall 2026 Lookbook](https://www.denimology.com/7-for-all-mankind-fall-2026-lookbook/): The 7 For All Mankind Fall 2026 collection marked a major reset for the brand. And is also its first-ever runway show which took place during the New York Fashion Week under the brand's new creative director, Nicola Brognano. Oh yeah Y2K - hello and welcome back micro mini skirt and skinny jeans! This was
- [Madewell Collaborates With Benjamin Talley Smith](https://www.denimology.com/madewell-collaborates-with-benjamintalley-smith/): The collaboration between Madewell and Benjamin Talley Smith is a limited-edition denim capsule and it’s one of the most craft-focused denim projects the brand has done. Talley is known in the industry as the "denim whisperer". He is totally obsessed with fit, wash, and the construction of his denims. "Over 20 people touch the jeans-
- [Silver Jeans Co. x Alex Sampson Ad Campaign](https://www.denimology.com/silver-jeans-co-x-alex-sampson-ad-campaign/): The Silver Jeans Co. x Alex Sampson Spring 2026 campaign, titled "What’s Your Truth", leans heavily into authenticity, music, and personal storytelling. Sampson was named People magazine’s emerging artist to watch in 2023. He was also a semi-finalist on the 19th season of "America’s Got Talent". As part of the campaign, the “Pretty Baby” singer has
- [Wrangler x Lainey Wilson Summer 2026 Collection](https://www.denimology.com/wrangler-x-lainey-wilson-summer-2026-collection/): For Wrangler. building on the momentum of this spring’s launch, Summer 2026 is a natural evolution in design and attitude. Inspired by the pulse of summer festivals and life on the road, the collection fuses vintage Western glam with a bold, modern edge. Think signature bell bottoms kissed with flame decals, sleek sleeveless denim tops
- [NYFW Denim & Double Denim Moments](https://www.denimology.com/nyfw-denim-double-denim-moments/): Once again New York was a center ofof fahsion week, And once again nothing was more present then denim and we absolutely 💙!! And especially, double denim isn’t just a nostalgic nod. It’s reinterpreted with modern textures, oversized tailoring, and runway-ready details. Whether you go for matching denim separates or layer different denim pieces creatively,
- [Coach Spring 2026 - Destructed Neutrals](https://www.denimology.com/coach-spring-2026-destructed-neutrals/): The Coach Spring 2026 collection featured oversized jeans and workwear pieces made from repurposed denim, grounding the show with a rugged, lived-in feel that balanced Coach’s mix of polish and city grit. Creative director, Stuart Vevers, framed the collection as a blend of urban grit and refined polish with denim as one of the anchors
- [GAP x Harlem's Fashion Row Reunite Again](https://www.denimology.com/gap-x-harlems-fashion-row-reunite-again/): Exactly one year after their first collaboration, GAP reunites again with Harlem's Fashion Row. The idea behind this collaboration is offering emerging black designers a real platform, support, and visibility through a global brand partnership. GAP and Harlem’s Fashion Row reunited for a special Spring 2026 denim capsule celebrating diversity, creativity, and black cultural influence
- [Levi's "Behind Every Orignal" Campaign](https://www.denimology.com/levis-behind-every-orignal-campaign/): This past Sunday, exactly during Super Bowl, Levi’s launched "Behind Every Original", a bold new global campaign celebrating the people who push culture forward. And there's one cheeky twist. Debuting during one of the biggest sporting moments of the year, the anthem film "Backstory" flips expectations by showcasing celebrity icons and everyday originals exclusively from
- [Stella McCartney - Spring 2026 Lookbook](https://www.denimology.com/stella-mccartney-spring-2026-lookbook/): Stella McCartney doesn't treat denim simply as a fabric. In fact, she elevates her denim with technology and sustainability at the core. Stella McCartney has long been a leader in ethical luxury, and Spring 2026 was no exception: PURE.TECH Denim: McCartney introduced denim woven with air-purifying technology which actively absorbs and neutralizes pollutants like CO₂
- [Pacsun - Spring 2026 Ad Campaign](https://www.denimology.com/pacsun-spring-2026-ad-campaign/): Pacsun released its newest men’s and women’s spring campaign for 2026. Shot in sun-soaked locations across Brazil, the campaign highlights an all-local cast of youth models, capturing the country’s vibrancy and beauty with Pacsun’s latest styles. The setting serves as a cultural reference point, reflecting the global influences shaping how young consumers dress, travel, and
- [R13 - Pre-Fall 2026 Lookbook](https://www.denimology.com/r13-pre-fall-2026-lookbook/): Chris Leba's R13 Pre-Fall 2026 collection is about grunge heritage reinterpreted with "pajama tailoring" ease. This collection keeps R13’s downtown New York edge but softens the aesthetic with comfort-driven silhouettes and a tailored feel, creating a hybrid of grunge and refined ease rather than pure streetwear distortion. A good example are sweatpants created with denim
- [Wardrobe Staple 2026 - The Denim Shirt](https://www.denimology.com/wardrobe-staple-2026-the-denim-shirt/): As we have already stated in our feature about the Nili Lotan Spring 2026 collection, this year we are all about denim shirts. And it's not only Lotan, but many other brands as well, which we will be featuring here in our lookbook post, so stay tuned. We have worn our denim shirts since forever,
- [Nili Lotan - Spring 2026 Lookbook](https://www.denimology.com/nili-lotan-spring-2026-lookbook/): Nili Lotan’s Spring 2026 ready-to-wear collection brings her signature polished nonchalance to everyday dressing . And denim plays a key role in that narrative. The Spring season is defined by workwear and utility influences mixed with classic silhouettes, creating an effortlessly cool wardrobe where denim sits at the center of casual style. Denim in the
- [KSENIASCHNAIDER Pre-Spring 2026 Lookbook](https://www.denimology.com/kseniaschnaider-pre-spring-2026-lookbook/): For Pre-Spring 2026, KSENIASCHNAIDER blends rural nostalgia with urban irony. Shot among gardens and coastal landscapes, the collection carries a soft, summery mood infused with the brand’s signature wit. This transitional collection is built around denim which is the core of KSENIASCHNAIDER’s identity. Embroidered jeans, hemp dresses and shirts, and soft knitwear come together to
- [Gucci Pre-Fall 2026 Lookbook](https://www.denimology.com/gucci-pre-fall-2026-lookbook/): Gucci’s Pre-Fall 2026 isn’t a traditional runway. It’s a lookbook shot by Demna himself and described as a kind of "imagined show". The denim pieces here play a supporting but important casual role in a collection. We have to say that: Demna Gvasalia - former Balenciaga, now Gucci - has definitely calmed down! Or however
- [American Eagle Outfitters x Lamine Yamal](https://www.denimology.com/american-eagle-outfitters-x-lamine-yamal/): Lifestyle brand, American Eagle, has signed up with Spanish footballer, Lamine Yamal, as its global brand ambassador in a historic multi-year partnership. Yamal is one of the most promising young football talents worldwide. The contract runs for five years starting in summer 2026 and is the first multi-year partnership of its kind for the brand.
- [Etro Pre-Fall 2026 Men's And Women's Lookbook](https://www.denimology.com/etro-pre-fall-2026-mens-and-womens-lookbook/): Etro is the brand for you if you're looking for more classical denim. Let's say, classical with a twist! Etro's trademark embroideries and embellishments are a big thing for denim as well in this Pre=Fall 2026 collection. You’ll see denim textures integrated with patterned fabrics, such as velvet, jacquard, or patchwork. All very much in
- [Kaia Gerber x RE/DONE - New Creative Partner Role](https://www.denimology.com/kaia-gerber-x-re-done-new-creative-partner-role/): Kaia Gerber has joined RE/DONE, the Los Angeles based denim brand originally known for upcycling vintage Levi’s jeans. Gerber will be an investor, creative partner, and advisory board member. She’ll be helping shape brand strategy, contribute to collection development, and work on creative direction for campaigns. "RE/DONE has always felt like a natural extension of
- [Street Looks - Hello From Paris!](https://www.denimology.com/street-looks-hello-from-paris/): Looking at these amazing images which Phil Oh captured during the men's Fall 2026 shows in Paris, one thing is absolutely clear. Oversized is THE thing also for this year. And the more the better. You can't get "baggy" enough. So still, no hello, wellcome back skinnies. That is, of course, if your'e going to
- [Introducing: Stevenson Overall Co. (SOC)](https://www.denimology.com/introducing-stevenson-overall-co-soc/): Stevenson Overall Co. is a heritage-inspired denim and workwear brand blending old American workwear roots with meticulous modern craftsmanship. The brand is especially interesting for the denim enthusiasts and vintage workwear fans. Originally, Stevenson Overall Co. began in the 1920s in Portland, Indiana as a maker of rugged workwear for laborers and farmers. Then the
- [Wrangler x Lainey Wilson Spring 2026 Campaign](https://www.denimology.com/wrangler-x-lainey-wilson-spring-2026-campaign/): Wrangler partnered again with country music star Lainey Wilson. This time it is for Wrangler's Spring 2026 ad campaign. This newest collection is focused on Western heritage, boho flair, and definitely bold denim styles. Blending classic Wrangler denim with Lainey’s rock-n-roll meets cowgirl aesthetic. Yeah, when Wrangler and Wilson team up, you can count on two things: authentic western
- [JW Anderson - Fall 2026 Denim Looks](https://www.denimology.com/jw-anderson-fall-2026-denim-looks/): For the JW Anderson Fall/Winter 2026 season, Jonathan Anderson has shifted away from a traditional runway show, instead debuting the collection through a lookbook. For this season, Anderson focuses on the "art of making," featuring his circle of friends and actual artisans in the lookbook. Denim remains a core pillar of the collection, specifically highlighting
- [GUESS? - Spring 2026 Ad Campaign](https://www.denimology.com/guess-spring-2026-ad-campaign/): GUESS? announced global entrepreneur and fashion icon, Chiara Ferragni, as the face of its Spring/Summer 2026 global advertising campaign. The campaign was captured through the cinematic lens of the renowned Morelli Brothers. A symbol of innovation, self-expression, and digital influence, Ferragni embodies a bold new chapter for GUESS. One that bridges the brand’s iconic heritage with
- [DIESEL - Year Of The Horse Capsule Collection](https://www.denimology.com/diesel-year-of-the-horse-capsule-collection/): DIESEL CHINESE NEW YEAR 2026 A year of intense transformation begins February 17, 2026. The Year of the Horse commences, bringing fast-paced change and momentum through February 5, 2027. Today Diesel unveiled a nine-piece capsule conceived by creative director Glenn Martens as an expression of the Horse’s full-force spirit through denim, Track Denim, T-shirts and
- [Dolce & Gabbana Fall 2026 Men's Denim Looks](https://www.denimology.com/dolce-gabbana-fall-2026-mens-denim-looks/): Dolce & Gabbana’s Fall/Winter 2026 menswear collection, titled 'The Portrait of Man', mixed tailoring, streetwear, and dramatic silhouettes. In the Dolce & Gabbana Fall 2026 collection, portraits are not perfect - they are honest. The designers' deconstructed the idea of the ‘put-together man’ and instead proposed men in flux, men in motion. Consider the scene:
- [Aknvas - Pre-Fall 2026 Denim Is Super Cute!](https://www.denimology.com/aknvas-pre-fall-2026-denim-is-super-cute/): The Aknvas Pre-Fall 2026 collection by designer Christian Juul Nielsen is inspired by pastoral childhood memories. Drawing from childhood summers spent with his uncle in northern Denmark. Days on a farm, folklore play, and rugged utility reimagined with whimsical style. The overall vibe plays with contrasts between workwear fabrics and fantasy dressing. The resulting lookbook
- [Heavy Vintage - Patchwork Camo Japanese Canvas](https://www.denimology.com/heavy-vintage-patchwork-camo-japanese-canvas/): We have recently introduced you to Heavy Vintage, a brand which is about vintage, unique, and heritage. We wanted to know more about their collections and share with you. Vintage Heavy belongs to the heritage / repro / artisan denim world, alongside brands and makers admired by vintage and unique denim lovers. To sum it
- [Off-White S/S 2026 Denim & Leather Looks](https://www.denimology.com/off-white-s-s-2026-denim-leather-looks/): The Off-White Spring/Summer 2026 show returned the label to New York with a collection that fused athleticism, street vernacular, and refined detailing into a cohesive urban performance wardrobe. The collection, called "Pop Romance", was designed by creative director, Ib Kamara. It is a youthful, vibrant fusion of streetwear, pop culture, and luxury detailing. Denim and
- [W.H. Ranch - Authentic Western Style Dungarees](https://www.denimology.com/w-h-ranch-authentic-western-style-dungarees/): Authentic, Kansas-made Western wear from the Dungaree Dude W.H. Ranch, also known as W.H. Ranch Dungarees, is a one-man artisan denim brand best known for handcrafted, vintage-inspired jeans and western workwear made in the U.S. by denim craftsman Ryan Martin Since galloping onto the jeans scene in 2011, Martin has stitched his way to fame,
- [G-Star RAW - Collaboration With Agbobly](https://www.denimology.com/g-star-raw-collaboration-with-agbobly/): G-Star RAW launched their collaboration with Agbobly as part of its "THE DENIM" series of artist-driven experimental jeans projects. "THE DENIM" series is about a rotating set of limited-edition denim pieces created with emerging designers invited to push creative boundaries in denim. For the third edition (003), New York-based label, Agbobly, designed a limited-edition pair
- [Dior Men Spring 2026 - Denim Looks](https://www.denimology.com/dior-men-spring-2026-denim-looks/): Dior Men Spring/Summer 2026 is one of the most talked-about menswear collections of the year, marking a fresh chapter under new Creative Director Jonathan Anderson. The Spring 2026 collection is a playful blend of sartorial heritage and youthful ease, mixing classic Dior codes with casual, contemporary elements. As for the denim, rather than strict tailoring
- [Ksubi - How About A Chique Denim Trash Bag!](https://www.denimology.com/ksubi-how-about-a-chique-denim-trash-bag/): Ksubi "The Trash Bag" refers to one of Ksubi’s provocative denim concepts/pieces where jeans are designed to look deliberately distressed, oversized, and almost disposable—as if pulled from a trash bag. It’s very on-brand for Ksubi’s anti-polish, rebellious DNA. What the Trash Bag is about: This bag features extreme distressing: heavy rips, blowouts, frayed hems, shredded
- [Versace Spring/Summer 2026 - Colors And Prints](https://www.denimology.com/versace-spring-summer-2026-colors-and-prints/): Versace’s Spring/Summer 2026 collection, designed by Dario Vitale, featured denim as a key casual element mixed with glamour and streetwear energy: Denim that wasn’t just basic blue jeans but infused with brand identity like bold colors, Miami and Mediterranean energy, and “lived-in” attitude. As you will be able to see in our galleries bewlow, pieces
- [Abercrombie & Fitch - Spring 2026 Ad Campaign](https://www.denimology.com/abercrombie-fitch-spring-2026-ad-campaign/): Abercrombie & Fitch launched their spring 2026 denim campaign this January, featuring influencers Achieng Agutu, Natalia Spotts, Kelsey Anderson, Jhordan Borboa, and Yumi Nu in their favorite Abercrombie denim styles. This campaign builds upon the Fall 2025 campaign, “Denim Should Feel Like This.” The styles for women include the High Rise 90s Relaxed Jean and the Low Rise Ultra Loose Jean.
- [Railcar Fine Goods - Raw And Selvedge Denim](https://www.denimology.com/railcar-fine-goods-raw-and-selvedge-denim/): Raikcar Fine Goods was founded: 2010 by Steven Dang, a former Los Angeles Metro mechanic who applied his precision and craftsmanship experience to garment making. Dang focuses on traditional craftsmanship, durability, and functional design, blending workwear roots with contemporary usefulness. Every piece reflects attention to detail and practicality rather than fast-fashion trends. The company is
- [HAPPY NEW YEAR](https://www.denimology.com/happy-new-year/): We are so delighted always to share denim news with you:-) Hopefully this coming year will bring new denim delights to all of us denim addicts:-)
- [Vetements Spring/Summer 2026 Lookbook](https://www.denimology.com/vetements-spring-summer-2026-lookbook/): Vetements runway denim isn’t and never was about classic cut and wash . It has always been about concept, contrast, and visual disruption. Expect silhouettes that play with transparency, unexpected panels, and high-fashion details rather than straightforward everyday jeans. Here’s what you should know about Vetements Spring/Summer 2026 denim: Reconstructed and Provocative Denim ElementsVetements’ Spring/Summer
- [McQueen Spring 2026 - Hello Low-Rise Jeans!](https://www.denimology.com/mcqueen-spring-2026-hello-low-rise-jeans/): For Spring/Summer 2026, McQueen's creative director, Seán McGirr, delivered a provocative, visceral, and narrative-rich collection. Drawing inspiration from the horror moviem The Wicker Man, the fashion show explored themes of primal instinct, liberation of desire, and the tension between nature and civilized order. A dramatic conceptual underpinning visible throughout the clothes (video below) So, about
- [Which Denim Trends Will Be Hot In 2026](https://www.denimology.com/which-denim-trends-will-be-hot-in-2026/): After Christmas sales are happening right now. You are being swamped with so many options you don't even know where to start looking. And if you're thinking about buying new jeans - well, this is where your Denimology team comes in once again with some useful 👖suggestions. Below you can find an overview of denim
- [Happy Santa (Denim) Day!](https://www.denimology.com/happy-santa-denim-day/)
- [KATO’ - Born In Japan, Made in Los Angeles](https://www.denimology.com/kato-born-in-japan-made-in-los-angeles/): KATO’ (often written with the apostrophe) is a premium denim and apparel brand created by designer Hiroshi Kato, rooted in Japanese denim heritage with modern comfort and design. The brand blends classic vintage style with innovative denim technology, making it a unique option in the higher-end denim world. Inspired by classic garments, KATO' focuses on
- [Ecru Denim - Right Now And All Year Long!](https://www.denimology.com/ecru-denim-right-now-and-all-year-long/): Ecru (natural, unbleached off-white denim) isn’t seasonal. Actually, it’s one of the most versatile pieces you can own. Ecru denim isn’t "seasonal white", it’s a 365-day neutral. Styled with the right textures and colors, it works in winter layers, summer heat, and every month in between. Here’s why you can wear it right now and
- [The Strike Gold - For All Denimheads Out There](https://www.denimology.com/the-strike-gold-for-all-denimheads-out-there/): The Strike Gold is a Japanese denim brand based in Kojima, Okayama — one of the world’s legendary denim regions. Guided by Thoru Hamamoto, The Strike Gold relentlessly pursues perfection. Skilled artisans proficient in "Kibata" raw denim manufacturing produce each item, including leather accessories. Notably sturdy at first, the items gradually mold to comfort, revealing
- [True Religion - New True Winter 2025 Campaign](https://www.denimology.com/true-religion-new-true-winter-2025-campaign/): This month, global lifestyle brand, True Religion, launched their latest ad campaign. Titled 'New Year, New True', the campaign features, media personality and entrepreneur, Chelley Bissainthe, and artist/rapper Kalan.FrFr. Designed to capture a confident, forward-looking mindset at the start of the year, the campaign reinforces denim as the foundation of the brand while expanding the
- [Let Us Introduce Fullcount Denim Maker](https://www.denimology.com/let-us-introduce-fullcount-denim-maker/): What makes Fullcount so special is their heritage craftmanship. Founded in Osaka to recreate classic American denim wear, Fullcount is part of Japan’s renowned denim tradition. They are on the same level as denim makers like Evisu and Studio D’Artisan. One of the legendary “Osaka 5” denim brands, Full Count was founded in 1992 by
- [Denim Tears - "YOU WON'T BLEED US"](https://www.denimology.com/denim-tears-you-wont-bleed-us/): Founded in 2019 by designer and aesthete, Tremaine Emory, Denim Tears debuted their first denim collection for winter 2025. The collection, titled "YOU WON'T BLEED US," launched this month, featuring collaborations (Rolling Stones, Black Yankees) and its own core denim line, "DENIM BY DENIM TEARS," with iconic Cotton Wreath motifs on new straight/loose fits. Key items
- [Black Jeans - Our Always Trending Go-To](https://www.denimology.com/black-jeans-our-always-trending-go-to/): Timeless, versatile, and effortlessly cool. Black jeans work day to night, casual to polished. And - as opposed to blue jeans - black jeans can be worn for many occasions when you need to be a bit more formally dressed. Like going for a job interview, or meeting your future mother-in -law! Dress them up
- [Pacsun - PS Vintage Powered by SPRINGY](https://www.denimology.com/pacsun-ps-vintage-powered-by-springy/): In the last few years vintage clothing, especially vintage jeans, have become increasingly popular - if not THE thing! More and more brands are including vintage items or creating vintage capsule collections. And one of them is Pacsun. Pacsun just launched its official vintage platform: PS VINTAGE. Now live today, the debut men’s and women’s collections were curated
- [Let's Talk About Benzak Denim Developer](https://www.denimology.com/lets-talk-about-benzak-denim-developer/): Benzak Denim Developers is a denim and lifestyle brand based in Amsterdam, founded in 2013 by Lennaert Nijgh. The idea behind Benzak began long before the launch. Lennaert was drawn to high-quality raw denim from Japan as a teenager. After studying at the Amsterdam Fashion Institute and working in the denim product development industry, he
- [Dsquared2 - Men's Pre-Fall 2026 Lookbook](https://www.denimology.com/dsquared2-mens-pre-fall-2026-lookbook/): The Dsquared2 Pre-Fall 2026 collection is a mix of sport, heritage. and luxury streetwear .Drawing inspiration from winter sports, collegiate style, workwear, and Canadian heritage. Denim and workwear influences come through in deconstructed treatments. Denims with heavy-duty canvas patches, inside-out detailing, and graphic hand-drawn doodles and motifs referencing the energetic winter sport fan culture. The
- [R13 Spring 2026 - Romantic Punk](https://www.denimology.com/r13-spring-2026-romantic-punk/): R13's creative director, Chris Leba, describes his Spring 2026 collection as a return to a “romantic-punk” sensibility. That punk DNA remains, but it's softened and expanded with new colors, prints, and unexpected detailing. The collection is structured in drops, meaning instead of one big seasonal release, R13 launches pieces in smaller waves. This allows for
- [If You Love Anything Vintage - Mister Freedom](https://www.denimology.com/if-you-love-anything-vintage-mister-freedom/): Mister Freedom was founded in 2003 by French-born vintage-aficionado Christophe Loiron. The brand began as a vintage retail store and atelier in Los Angeles. The shop at 7161 Beverly Blvd houses not only their in-house collections but also a large curated inventory of vintage clothing, textiles, accessories, and ephemera, sometimes dating back to the 19th
- [Introducing: Size-Inclusive DE:Part Denim](https://www.denimology.com/introducing-size-inclusive-depart-denim/): DE:Part Denim - New kid on the block, or better still, new denim on the block! DE:Part launched its first collection of inclusive denim this Fall 2025. Its debut collection includes ten denim silhouettes available in three washes along with four signature tees and tanks offered in three colorways. The pieces of this collection are
- [GAP x KATSEYE - The Low-Rise Is Rising!](https://www.denimology.com/gap-x-katseye-the-low-rise-is-rising/): This past summer, Gap launched their "Better In Denim" ad-campaign featuring global girl group KATSEYE. And it was all about baggy and low-rise jeans. And now, in the middle of the winter season, we can only confirm, the low-rise jeans are definitely on the (high) rise! And Gap proves to have been totally right on
- [AE After Sweeny - Hello Martha Stewart!](https://www.denimology.com/ae-after-sweeny-hello-martha-stewart/): American Eagle doesn't do middle way! From 28-year-old Sidney Sweeney going straight to 84-year-old Martha Stewart. Move over, Sydney. it's Martha's turn now! American Eagle is spending the holidays with Martha Stewart. And the apparel retailer isn't shying from the jeans that triggered a national controversy around Sweeney. The holiday campaign content features the domestic icon, clad
- [Hawksmill Denim Co. - Denim From The UK](https://www.denimology.com/hawksmill-denim-co-denim-from-the-uk/): Hawksmill Denim Co. is a British-based premium denim brand, founded in 2015. Their mission is to make “the best jeans possible” by focusing on quality materials, traditional manufacturing, and longevity rather than chasing fashion cycles. Production is done in small batches: the brand emphasizes slow fashion: "Our jeans are made slowly and with care by
- [Lee Archive - New Vintage Capsule Fall 2025](https://www.denimology.com/lee-archive-new-vintage-capsule-fall-2025/): In 2022 Lee launched a specially curated vintage-offering platform called Lee Archives, designed to resurrect classic pieces from their long history rather than typical seasonal new-arrivals. The items come from Lee’s old catalog including jackets, jeans, overalls and more, representing the ’50s, ’60s, and ’70s. The purpose of the archive program is to celebrate heritage
- [Happy Thanksgiving To All Denim Lovers 🦃👖](https://www.denimology.com/happy-thanksgiving-to-all-denim-lovers-🦃👖/)
- [Abercrombie - The Perfect Western Jeans](https://www.denimology.com/abercrombie-the-perfect-western-jeans/): As we have pointed out in our trend reports for quite some time, the Western trend is definitely a thing - and not going anywhere soon. So, if you’ve been seeing more cowboy boots, boot-cut jeans, and denim styled like ranch wear lately, you’re not imagining it! This revival isn’t just rural or novelty. Big
- [Introducing @Denimology - Red Cloud & Co.](https://www.denimology.com/introducing-denimology-red-cloud-co/): Red Cloud & Co. is a lesser-known but highly respected denim / workwear brand, especially among raw denim enthusiasts. Based in Shenyang, China, they emphasize quality craftsmanship, heritage, and strong local production. Red Cloud & Co. sources their cotton from Xinjiang, China. Their jeans are produced using older - vintage sewing machinery, which gives the
- [Scotch & Soda - 40th Anniversary Capsule](https://www.denimology.com/scotch-soda-40th-anniversary-capsule/): Scotch & Soda, the Amsterdam-based fashion brand, launched its 40th Anniversary Capsule Collection. Celebrating four decades of bold creativity, craftsmanship, and self-expression. The limited-edition collection reimagines the brand's most iconic pieces through the lens of its classic Reversible Souvenir Jacket - a timeless emblem of rebellion, adventure, and individuality that has long defined Scotch &
- [Robert Pattinson Wearing RE/DONE Jeans](https://www.denimology.com/robert-pattinson-wearing-re-done-jeans/): Robert Pattinson and Jennifer Lawrence are starring in a new movie, Die My Love, and they’re promoting the film with an intimate photo shoot for V Magazine. Pattinson is wearing a pair of RE/DONE Jeans and a Re/Done | Hanes Classic black tee, along with other RE/DONE men’s staples. The jeans are the 19401 classic straight fit jeans
- [3Sixteen - Selvedge Denim From Japan](https://www.denimology.com/3sixteen-selvedge-denim-from-japan/): 3Sixteen was founded in 2003 by Andrew Chen and Johan Lam, though their actual denim history really kicked off in 2008. That's when they created their first pair of jeans, the SL-100x. The name 3Sixteen is a reference to the Bible verse John 3:16, reflecting a personal and faith-influenced ethos behind the brand. Their core
- [So, About Spring 2026 Denims...](https://www.denimology.com/so-about-spring-2026-denims/): Spring 2026 isn't that far away anymore, guys! The newest Spring collections will start arriving in stores very soon, Maybe a couple of more weeks - let's just get over the Black Friday sales! We've checked out tons of fashion shows and previews to find out what's going to be trending in the coming seasons.
- [Diesel - "Call Her Santa" Christmas 2025](https://www.denimology.com/diesel-call-her-santa-christmas-2025/): Why are we not surprise? So Diesel is declaring her Santa is a woman. And we're totally fine with that! Climb on up on Santa’s lap and tell her what you want for Christmas. Have you been good this year? Santa hasn’t and she is breaking with tradition this season. She’s tired. She’s been naughty.
- [Iron & Resin - Clothes Worn In, Not Out!](https://www.denimology.com/iron-resin-clothes-worn-in-not-out/): What we first noted about California based brand, Iron & Resin, was their slogan - "Clothes made to be worn in, not out!" Iron & Resin is a pretty interesting brand known especially for their denim and workwear. "Born in a small, Southern California, blue-collar beach town, graced with world class point breaks and seaside
- [Velvet Is Making A Come-Back This Season](https://www.denimology.com/velvet-is-making-a-come-back-this-season/): Velvet (and velvety textures) are definitely a key fabric this Fall/Winter 2025, perfect for this time of the year. With all the festivities and parties coming up, velvet jeans are a perfect choice for a stylish, luxe-but-casual, look. While the denim trends for F/W 2025 focus on dark washes, barrel legs, and embellishments, velvet jeans
- [Jacob Cohen S/S 2026 - "Denim Village"](https://www.denimology.com/jacob-cohen-s-s-2026-denim-village/): Jacob Cohen's Spring/Summer 2026 collection is framed around the idea of a village built in denim. A setting where different characters (mechanic, washerwoman, beekeeper, bar patron, casino guest) co-exist, all united by denim as the backdrop of a community. The collection uses denim not just for jeans but also as a thread across pieces -
- [SOSO Clothing - Have Your Jeans Custom Made!](https://www.denimology.com/soso-clothing-have-your-jeans-custom-made/): SOSO Clothing is a Swedish brand specializing in custom-made, bespoke, made-to-order denim. Founded in 2010, SOSO Clothing AB set out with a clear mission - to create custom-made, high-quality raw denim and heritage garments. The name SOSO stands for South of Stockholm, a nod to their Swedish roots. Today, that spirit lives on through SOSOBROTHERS,
- [Top Trend F/W 2025 - Western Jeans](https://www.denimology.com/top-trend-f-w-2025-western-jeans/): The western-denim look is absolutely a thing right now. According to trend reports, the western aesthetic or cowboy-core is back in full swing for fall and winter 2025, And - definitely - denim is central! So, it’s not just the boots and hats anymore. The western cult is influencing cuts, washes, and detailing on jeans
- [AREA - Spring/Summer 2026 Denim Looks](https://www.denimology.com/area-spring-summer-2026-denim-looks/): AREA was founded in 2014 in New York by Beckett Fogg and Piotrek Panszczyk. Named for the legendary Manhattan nightclub that turned evenings into experiences, AREA inhabits the tension between intimacy and spectacle. AREA creates womenswear and accessories that balance the precision of European craft with the electricity of New York subculture, inviting intrigue, wit,
- [Momotaro Selvedge Jeans - Made In Japan](https://www.denimology.com/momotaro-selvedge-jeans-made-in-japan/): "Momotaro is a symbol of the famous Okayama folklore. We recreated our symbol based on indigo flower by reinterpreting the traditional Japanese emblem in a modern way. The "MOMOTARO" has been reborn as a symbolic figure that embodies the brand." Momotaro Jeans was founded in 2006 in the Kojima, Okayama district of Japan - a
- [Top Trend For You Guys RN - Bootcut Jeans](https://www.denimology.com/top-trend-for-you-guys-rn-bootcut-jeans/): Men’s bootcut jeans are absolutely trending in a big way. Here’s a breakdown of the "why" and also some great pick-options you can buy right now. Calvin Klein S/S 2026 According to fashionistas this revival has been building up for quite a few seasons, rather than being an “overnight” RN fashion fad. And there is
- [Denim + Leather - Add The Perfect Perfume!](https://www.denimology.com/denim-leather-add-the-perfect-perfume/): It's like we never even know we were looking until we found it! And here it is! The perfect perfume collection to wear with your jeans. The Tru Western’s Leather Vintage Label includes four amazing perfumes that practically cover every mood you may be in when wearing your jeans. So, ok it's supposed to be
- [PAIGE - Fall/Winter 2025 Men's Lookbook](https://www.denimology.com/paige-fall-winter-2025-mens-lookbook/): Just in time for the up-coming festivities and parties, PAIGE launched their Fall 2025 men’s collection: Lived-In Luxury. In this collection every detail, every wash, and every stitch tells a story. Rooted in timeless minimalism, material-first craftsmanship, and intentional styling, this collection is a celebration of lived-in luxury. Every piece is designed to last and
- [The Super Slim Is The "New" (2026) Skinny!](https://www.denimology.com/the-super-slim-is-the-new-2026-skinny/): So that's good news for all of you out there who have been dearly (and sadly) missing the skinny jeans. There is a new skinny version out there, the 2026 version. And it's a s skinny as it can get except for the tight tapering at the ankles. We checked out and featured many lookbooks
- [PacSun - Rare DNM Edit Holiday Collection](https://www.denimology.com/pacsun-rare-dnm-edit-holiday-collection/): Pacsun is marking its second year of partnership with the Rare Impact Fund, launching their Holiday collection today, November 1st. You can read more about the Rare DNM collections here. The collection includes all new men’s and women’s pieces just in time for the holiday season. In line with Pacsun’s mission to inspire and uplift
- [KSENIASCHNAIDER x Lee Cooper Collab is LIVE!](https://www.denimology.com/kseniaschnaider-x-lee-cooper-collab-is-live/): The KSENIASCHNAIDER x Lee Cooper collaboration merges British denim heritage with the avant-garde, upcycled aesthetic of the Ukrainian label. Founded in London in 1908, Lee Cooper began its story with workwear. Its focus on quality, durability, and functionality defined the brand’s identity as the original British denim label. These same principles resonate with KSENIASCHNAIDER’s philosophy:
- [Civilianaire - Denim Made In America](https://www.denimology.com/civilianaire-denim-made-in-america/): Civilianaire was founded by Gene Montesano and Barry Perlman, both veteran denim‐industry figures. They previously co‐founded Lucky Brand. Civilianaire is all about American manufacturing - all production is made in Vernon, California. Also notable is the brand's use of premium fabrics like Japanese selvedge denim for most of their collections. After 24 years Montesano and
- [Tommy Jeans - Fall 2025 Is NYC Denim!](https://www.denimology.com/tommy-jeans-fall-2025-is-nyc-denim/): Tommy Jeans returns to New York for Fall 2025, capturing the city’s pulse with denim, individuality, and a fresh cast. Visuals show street-style scenes in NYC: subway stations, yellow cabs, city sidewalks - merging everyday urban life with denim styling. The campaign was shot in New York City, positioning the city not just as a
- [True Religion x Ciara - Holiday 2025 Campaign](https://www.denimology.com/true-religion-x-ciara-holiday-2025-campaign/): For all of you guys out there who have been wondering what's happening with former cult brand, True Religion - well, here they are! And going full force! For their Holiday 2025 ad campaign, True Religion has teamed up with Grammy Award winning artist, Ciara. Dubbed "Wrapped in True", the campaign shines a spotlight on
- [Introducing - Burgus Plus Japanese Denim](https://www.denimology.com/introducing-burgus-plus-japanese-denim/): Burgus Plus has been around for decades, the brand was actually created back in 1997. We are delighted to introduce the brand now to our readers @Denimology :-) BURGUS is a medieval Latin word meaning fortress or citadel. Hoping to become a brand loved by people for its attention to detail and high-quality products, the
- [Ferrari Spring 2026 - Denim And Leather Looks](https://www.denimology.com/ferrari-spring-2026-denim-and-leather-looks/): Ferrari's Spring 2026 collection was presented at Milan Fashion Week and described as the art of reduction. "Whether cars or clothing… one edits, selects, reduces, and decides." Makes sense, right! The collection, titled "Ferrari Officina", was designed by Creative Director Rocco Iannone. The setting was a workshop or factory-lab space - emphasizing craftsmanship, material, process.
- [Denim Trends 2026 - Overview](https://www.denimology.com/denim-trends-2026-overview/): In the past view months we have featured many denim collections shown in London. Paris, and Milan. The resons why we are doing this is so that you guys out there get the general idea of what trends to expect in the coming months. This is always a very good help especially when it comes
- [Ermanno Scervino - Spring 2026 Lookbook](https://www.denimology.com/ermanno-scervino-spring-2026-lookbook/): For his Spring 2026 collection Scervino moved away from overt glamour. Instead he went for a more pared-back, everyday elegance, albeit inlaid with a bit of a luxury vibe. The collection, which debuted at Milan Fashion Week this past month, focuses heavily on themes of lightness, transparency, and exquisite artisanal craftsmanship. But denim denim -
- [Levi's Fall 2025 Capsule - Twisted Denim](https://www.denimology.com/levis-fall-2025-capsule-twisted-denim/): Committed to honoring its heritage while embracing contemporary design, Levi’s® continues to push the boundaries of denim innovation. For the Fall/Winter 2025 Collection, the new Twisted Denim capsule builds on the brand’s unparalleled history of delivering denim fits at the forefront of trends. Actually, this capsule revives a style originally introduced in 1999: jeans with asymmetrically twisted
- [UBi-IND - Denim Made For Your Home](https://www.denimology.com/ubi-ind-denim-made-for-your-home/): Ubi-Ind Denim is a denim brand created by Ulrich "Ubi" Simpson, veteran of the industry. Simpson has a background in the apparel and branding world and created his brand to fill a gap in premium American-made jeans: denim made for athletic builds and in larger sizes. He has also designed for Tommy Hilfiger, Coach, Diane
- [Dhruv Kapoor - Spring 2026 Denim Looks](https://www.denimology.com/dhruv-kapoor-spring-2026-denim-looks/): For Spring/Summer 2026 we see a revival of crafts such as embroidery, passementerie and textile finishing, among others. And Indian designer, Dhruv Kapoor's Spring 2026 collection is a very good example. The collection is titled "Foundations & Futures". Kapoor frames the show as a merging of past, present and future. Taking foundation (or basic) garments
- [Built Like Lee - Fall 2025 Ad Campaign](https://www.denimology.com/built-like-lee-fall-2025-ad-campaign/): Lee launched a global equity campaign called "Built Like Lee" for this Fall 2025. The campaign style is digital-first, crossing TV/out-of-home/digital/social, a 30 second long ad spot - see below: As you can see, a recurring visual motif is the Lee button itself - used as a visual cue connecting generations. The campaign is meant
- [Marques' Almeida Spring 2026 - Structured Denim](https://www.denimology.com/marques-almeida-spring-2026-structured-denim/): Marques' Almeida returned to London for its spring 2026 collection. Paolo Almeida and Marta Marques, the design duo behind Marques' Almeida, showed a Spring 2026 collection rooted in "softness and lightness," embracing a floatier feeling in "what feels like a potentially volatile moment in time." And that very soft- and lightness also shows in the
- [KUON Denim - Eternity & Permanence](https://www.denimology.com/kuon-denim-eternity-permanence/): KUON in Japanese stands for eternity, permanence, and also for the remote past or future. As you can see, the brand clearly plays with history, time, and tradition through its garments. KUON works with vintage fabrics and used clothing gathered around the world. And then the transform them into fashionable and contemporary pieces. Besides vintage
- [Filson X Wrangler - Limited Edition Capsule](https://www.denimology.com/filson-x-wrangler-limited-edition-capsule/): Wrangler and Filson have come together this fall, releasing a limited-edition, 10-piece capsule collection capturing the spirit of the American frontier in form, function, and style. Designed as a true meeting of minds and materials, one forged in denim and one born of waxed canvas and wool, the collection fuses the DNA of both brands.
- [Yaku - Spring 2026 Denim Looks](https://www.denimology.com/yaku-spring-2026-denim-looks/): Ok, so we're not even in full fall mode - yet- but still! There is nothing more exciting than finding our about new denim styles to come. New brands - or maybe brands which are not so new but haven't been featured here @Denimology yet... Like Yaku. One of the brands that called our attention
- [Natasha Zinko Spring 2026 - Denim And Leather](https://www.denimology.com/natasha-zinko-spring-2026-denim-and-leather/): Natasha Zinko's Spring 2026 collection is titled “Hair of the Dog”, evoking a rough-around-the-edges, slightly messy recovery aesthetic (from a hangover) as a metaphor for raw authenticity. The show was staged at The Box in Soho, London. A nightclub setting chosen to match the "nightlife afterparty" spirit of the collection. The environment was immersive: cigarette
- [Vintage Heavy - Quite Unique Denim!](https://www.denimology.com/vintage-heavy-quite-unique-denim/): Founded by Jason Geter, Vintage Heavy is a lifestyle/apparel brand targeted at people who are enthusiasts of heritage style. Embracing the blue-collar intersection of art, fashion and function, Vintage Heavy is a lifestyle brand reimaging classic American menswear. Geter, a global entrepreneur blends his love for music with an understanding of high-end retail, creating a
- [Shockoe Atelier - Lifetime Repairs Guarantee](https://www.denimology.com/shockoe-atelier-lifetime-repairs-guarantee/): Shockoe Atelier is a denim-and-heritage apparel brand, founded in Richmond, Virginia (Shockoe Bottom neighborhood). All denim is crafted at the same location: the atelier, workshop, retail and manufacturing. Their mission is to make denim garments (jeans, jackets, etc.) ethically, by hand, in small batches - applying workwear and artisan principles. And worth mentioning is definitely
- [Balenciaga Spring 2026 - Good Bye Denim!?](https://www.denimology.com/balenciaga-spring-2026-good-bye-denim/): Good bye, Demna - and hello Pierpaolo. Pierpaolo Piccioli’s first Balenciaga collection for Spring 2026 felt like a haute couture coronation. Reverent, sculptural, and royally coutured. But... So ok, in returning to the house’s architectural roots, he totally overlooked Balenciaga's appeal to the young and trendy. Seriously, there's nothing wrong with Piccioli's vision of the
- [Scotch & Soda - "Let It Rain"](https://www.denimology.com/scotch-soda-let-it-rain/): Scotch & Soda, the Amsterdam-based fashion brand, is thrilled to announce the launch of their new 'Let It Rain' collection designed in celebration of the 750 year anniversary of the city of Amsterdam. So cool - looks like now we can walk in the rain AND enjoy it wearing "rainproof" denim! Amsterdam is full of
- [GapStudio x Gwyneth x Apple Ad Campaign](https://www.denimology.com/gapstudio-x-gwyneth-x-apple-ad-campaign/): Gap has tapped Gwyneth Paltrow and her daughter, Apple Martin, to front the Fall/Winter 2025 GapStudio Collection 03 campaign. Fall/Winter 2025 - One collection, two generations, Brought together by classics made to wear and share. The campaign was shot by Mario Sorrenti, with creative direction by Zac Posen, EVP and creative director of Gap Inc. Included
- [Diesel Egg Hunt - Spring 2026](https://www.denimology.com/diesel-egg-hunt-spring-2026/): "Are You Ready To Play?" It’s time for the game of Diesel - is it real, or a trick of the eye? Inside out, or outside in? What are the details, the disruption? Keep your eyes on the prize: in Diesel’s biggest democratic act yet, the entire collection is revealed by the Diesel Egg Hunt.
- [Phillip Plein - Spring 2026 Denim Looks](https://www.denimology.com/phillip-plein-spring-2026-denim-looks/): Philipp Plein's Spring 2026 collection, presented at Milan Fashion Week, is a maximalist, tennis-inspired collection that blends classic preppy aesthetics with Plein's signature excess and glamour. Titled "Plein Tennis Club," the collection features looks like a white leather trench, tennis rackets prints, and sporty pieces, alongside dazzling sequins, metallics, and bold logos in a riot of
- [Re-Imagine Your Jeans' Back Pockets!](https://www.denimology.com/re-imagine-your-jeans-back-pockets/): Who says that back pockets can really only be featured at the back of your jeans?! Well, Ukrainian based denim brand, KSENIASCHNAIDER, certainly doesn't think so! The brand's designer duo, Ksenia and Anton Schnaider, just created a capsule collection adding back pockets practically everywhere. Ksenia Schnaider’s Pre-Fall 2025 collection named "Army of Me", includes a
- [Rogue Territory (RGT) - Denim Made in LA](https://www.denimology.com/rogue-territory-rgt-denim-made-in-la/): Rogue Territory (RGT) is co-owned by Karl Thoennessen and Leslie Yeung, and began in 2008 as a custom denim workshop, located within American Rag’s World Denim Bar in Los Angeles. The brand offered fully bespoke one-of-a-kind denim pieces to a select clientele. In 2009, Rogue Territory stopped making custom jeans to focus on ready-to-wear, and launched their
- [Dolce & Gabbana - Fall 2025 Ad Campaign](https://www.denimology.com/dolce-gabbana-fall-2025-ad-campaign/): Dolce & Gabbana’s Fall/Winter 2025 Campaign, shot by Steven Meisel, recreates scenes and atmospheres to be fully experienced and inspires a collection of looks that perfectly reflect individual personality. The campaign shows denim mixed with luxe pieces like fur coats and embellished outerwear. Denim is used both casually and as a contrast with more formal
- [Gucci Spring 2026 - Pre-Collection Looks](https://www.denimology.com/gucci-spring-2026-pre-collection-looks/): Great news - at least for those among us who worship at the altar of Demna ex Mr. Balenciaga. Demna Gvasalia, who ditched Balenciaga for Gucci earlier this year, just debuted his first collection for the legendary Italian house. Demna had teased his first fashion ideas with a communications blast entitled: "Gucci: La Famiglia", showing several score of looks in
- [RE/DONE - Fall 2025 Ad Campaign](https://www.denimology.com/re-done-fall-2025-ad-campaign/): RE/DONE has launched its Fall 2025 ad campaign, fronted by models Meadow Walker and Grace Burns. Photographed by Morgan Maher at John Lautner’s Harpel House in Hollywood Hills, California, the campaign presents the pair in a series of casual, candid moments that blend everyday intimacy with a landmark of Los Angeles design. The Harpel House setting underscores RE/DONE’s
- [Nine Lives Denim - Vintage Denim Accessories](https://www.denimology.com/nine-lives-denim-vintage-denim-accessories/): If you're into sustainability, recycling and unique one-of-a-kind pieces, then the Nine Lives recycled-denim accessory line will definitely be your thing. Nine Lives Denim, founded by Craig Nelson, has created a gift line, using denim fabric from recycled blue jeans. The brand uses the term JEAN-FINITY, meaning that blue jeans now have an infinite end use. Blue
- [Denim Looks We 💙During The NYFW Shows](https://www.denimology.com/denim-looks-we-💙during-the-nyfw-shows/): From the NYFW Spring/Summer 2026 circuit, several denim styles and details stood out. We're talking about textures, fits, washes, and the ways designers are playing with denim. The vibes we felt were both familiar and fresh. Below you can find some of the key trends: Below you can find some very interesting examples about what
- [Brave Star Selvage - Affordable Selvedge Jeans](https://www.denimology.com/brave-star-selvage-affordable-selvedge-jeans/): Brave Star Selvage (also known as Brave Star Selvage Jeans Factory) is a denim company based in Los Angeles, California. The brand especially focuses on selvage denim, especially raw and more heavy weight, using denim from Japan, and sometimes deadstock USA mills like Cone Mills. All of their jeans, even the heaviest selvedge, are in
- [Tommy Hilfiger - “The Hilfiger Racing Club”](https://www.denimology.com/tommy-hilfiger-the-hilfiger-racing-club/): In his Fall 2025 ad campaign Tommy Hilfiger races into the season with "The Hilfiger Racing Club. The campaign, featuring Claudia Schiffer and Nicholas Hoult, shifts classic American preppy into overdrive. The Fall 2025 collection draws inspiration from New York City, returning to the brand’s home base to reinterpret preppy codes with an updated sensibility.
- [Introducing: Masada Jeans Made In Israel](https://www.denimology.com/introducing-masada-jeans-made-in-israel/): Masada Jeans' founder, Laurent David Vannucci, travels the earth and the seven seas in search of rare vintage denim. He carefully selects pieces for their exceptional quality and unique history. Not only is the brand all about sustainability, but we also thought their washing process is quite unique and definitely worth looking into, Vannucci doesn't
- [Ksubi By Alice Hollywood - Capsule Collection](https://www.denimology.com/ksubi-by-alice-hollywood-capsule-collection/): The Ksubi by Alice Hollywood is a bold 14-piece capsule described as a love letter to the gaudy denim era of the early 2000s. The collab channels Southern Californian roots, merging the grit of skate culture with Ksubi's street-meets-luxe DNA. This special collection is a collaboration between Ksubi, Australia’s rebellious streetwear icon, and Alice Hollywood,
- [Levi’s® Vintage Clothing - 1901 "Japan" 501®](https://www.denimology.com/levis-vintage-clothing-1901-japan-501/): Levi’s® Vintage Clothing (LVC) - 1901 “Japan” 501® is part of Levi’s Vintage Clothing line, which reimagines iconic archival models with modern authenticity. This particular model uses premium Japanese selvedge denim, renowned for its texture and quality, giving the 1901 design new life with refined tailoring and vintage accuracy. While now taken for granted, the
- [JOOP! Jeans - Fall/Winter 2025 Ad Campaign](https://www.denimology.com/joop-jeans-fall-winter-2025-ad-campaign/): Let's talk about German denim brand, JOOP! Jeans today! JOOP! is a German luxury fashion house founded by designer Wolfgang Joop in 1986. The brand became known for its bold, expressive style and offerings ranging from fashion and accessories to homeware and fragrances. In 1988, the brand introduced JOOP! Jeans, a secondary denim and sportswear
- [Wrangler x ROA - Denim Of The Future](https://www.denimology.com/wrangler-x-roa-denim-of-the-future/): Wrangler and ROA, a leader in the evolution of technical outdoor aesthetics, have released a limited collection. This capsule was created from a fusion of Italian technical craftsmanship and American denim heritage. A reflection of the growing influence of outdoor performance wear in the urban and streetwear fashion space, the Fall/Winter ‘25 collection was created using ROA’s technical design DNA,
- [Good American x Olivia Jade F/W 2025 Campaign](https://www.denimology.com/good-american-x-olivia-jade-f-w-2025-campaign/): Olivia Jade, renowned YouTuber and influencer, stars in the Good American’s Fall 2025 campaign. In this campaign, Jade is showcasing the brand’s latest drop of wearable wardrobe staples and cozy elevated basics. The aesthetic is everything we want for early fall. Think quiet confidence meets nostalgic Americana. Shot in a sun-drenched setting with vintage cars,
- [DKNY x Hailey Bieber - F/W 25 Ad Campaign](https://www.denimology.com/dkny-x-hailey-bieber-f-w-25-ad-campaign/): DKNY launched their new ad campaign for Fall/Winter 2025, introducing Hailey Bieber as the brand's new global face. This new collaboration marks a fresh chapter for DKNY, rooted in New York street style and reflecting Bieber’s timeless, self-assured and effortlessly cool appeal. The campaign was shot by photographer Mikael Jansson in a stripped-back, industrial warehouse
- [What Happened With PRPS Denim?](https://www.denimology.com/what-happened-with-prps-denim/): Our feature today is because we have received so many inquiries about PRPS jeans - and you might not like it. But we are here to talk about denim in any way and in all matters. That includes also calling out to denim brands for what our readers - their customers - expect from them.
- [Are "Fashion" Jeans Really Denim?](https://www.denimology.com/are-fashion-jeans-really-denim/): This is a question we have been asked with increasing frequency by our readers. And the answer is sometimes yes, sometimes no. It depends on what kind of denim fashion jeans are made of. Remember, there are the "true" denim heads out there as well as the fashion loving jeans wearer. The difference?We're breaking it
- [Introducing: SugarCane & Co.](https://www.denimology.com/introducing-sugarcane-co/): SugarCane & Co. is a Japanese heritage denim brand known for its authentic vintage American workwear craftsmanship. Founded as part of Toyo Enterprises in the mid-1960s, Sugar Cane originally produced military uniforms for U.S. bases stationed in Japan. The brand’s name was bestowed by an American officer and has since become synonymous with vintage-inspired workwear.
- [SPANX 360 Denim - Shaping And Tummy-Control](https://www.denimology.com/spanx-360-denim-shaping-and-tummy-control/): In this case, the title says it all! The SPAXshape™ Authentic 360 Denim is a newly launched line of SPANX denim that marries style with built-in sculpting technology to shape the tummy, waist, and back. In short, a full 360° design aimed at flattering your figure. To sum it up: SPANX's Authentic 360 Denim brings
- [GANNI Fall/Winter 2025 - Tapestry Denim](https://www.denimology.com/ganni-fall-winter-2025-tapestry-denim/): GANNI definitely is into tapestry denim for this coming fall and winter 2025. And we're totally jumping on the wagon. Tapestry denim is adding a very interesting new option if and when we feel like wearing something a bit different. But without having to give up our beloved denim! The collection leans into comfort, with
- [Levi’s® Blue Tab™ Collection - Second Drop](https://www.denimology.com/levi-blue-tab-collection-second-drop/): Levi’® Blue Tab™ collection is the brand’s most elevated expression of denim craftsmanship to date. With its latest Blue Tab™ drop, the brand is delivering its most elevated and sophisticated expression of denim artistry. The premium collection celebrates Japanese denim in its purest form through covetable fits and impeccable construction that honors time-honored traditions while embracing
- [Levi’s® Western Spirit - New Icons Campaign](https://www.denimology.com/levis-western-spirit-new-icons-campaign/): Levi’s® unveiled its new global Icons campaign, starring Grammy-nominated country artist Shaboozey alongside acclaimed chef, restaurateur, and Emmy-winning television star Matty Matheson. The new Icons campaign features three cinematic films starring Shaboozey with Matty Matheson, capturing the Western Spirit Levi’s shares with its wearers - scrappy, quick-witted, with a side of reckless. Directed by renowned filmmaker
- [Calvin Klein x Seventeen Mingyu Ad Campaign](https://www.denimology.com/calvin-klein-x-seventeen-mingyu-ad-campaign/): Mingyu, member of SEVENTEEN and long-time Calvin Klein collaborator, headlines the Fall 2025 denim campaign, marking his third major collaboration with the brand. Photographed by Torso, the campaign leverages studio-set imagery - polished, minimal, and intentional - allowing Mingyu’s effortless charm to drive the story. Balancing between nostalgia and modern, the campaign is rooted in
- [No. Summer Isn't Over - Ripped Jeans Anyone?!](https://www.denimology.com/no-summer-isnt-over-ripped-jeans-anyone/): Okay, so we know that the whole fashion industry is already focusing on the upcoming fall and winter seasons. But we also believe in living the moment, living the right now. We don't want to think - yet - about what to buy for fall but more like what are we going to wear today.
- [Post Malone In Skims And Wrangler - Ad Campaign](https://www.denimology.com/post-malone-in-skims-and-wrangler-ad-campaign/): SKIMS Fall 2025 ad campaign, features Post Malone amid rugged, outdoorsy vibes that perfectly blend wilderness energy with high-comfort loungewear. And of course, denim included! Being a long-time fan of Wrangler, in the campaign, Malone rocked one of his favorite Wrangler jeans. The Wrangler® Cowboy Cut® Slim Fit Jeans. So yes, SKIMS is really betting
- [JELADO - "Last Resort Denim"](https://www.denimology.com/jelado-last-resort-denim/): Founded in 2005 by Yohei (Goto-san) after running a vintage shop, JELADO is deeply rooted in Americana aesthetics spanning the 1930s to '70s. The brand meticulously re-creates vintage garments, offering modern interpretations free from nostalgia’s limitations. "LASTRESORT DENIM" is JELADO's greatest masterpiece to date, but this time they have created a denim that is even
- [Martine Rose Fall 2025 - "Outsider Fashion"](https://www.denimology.com/martine-rose-fall-2025-outsider-fashion/): For this Fall/Winter 2025 season, Martine Rose opted to shoot a lookbook rather than staging a show. And true to her ethos, the collection is a refreshing circuit-breaker, defying fashion norms with its cheeky, offbeat energy. To sum it up, Martine Rose wants you to dress like a wheeler-dealer for this fall. Like... how about a plain
- [Barrel-Leg Jeans Are Trending This Fall](https://www.denimology.com/barrel-leg-jeans-are-trending-this-fall/): More than a year ago we've looked closer into a denim trend which back then was on the rise. The barrel-leg jeans. And we have to say this trend really caught on. In almost all previews and fashion shows we have seen one or another version of the barrel jeans. Definitely a trend which is
- [Ksubi x Lissy Roddy Collaboration](https://www.denimology.com/ksubi-x-lissy-roddy-collaboration/): Lissy Roddy has long been a muse for Ksubi, making this a natural extension of her wardrobe and personal identity. Core Ksubi DNA (think raw denim, loose fits) adds context to Lissy’s London edge. The capsule is a 10-piece collection co-designed by UK style icon Lissy Roddy, reflecting her fearless streetwear sensibilities fused with Ksubi’s
- [Levi’s® 501® Curve -The Iconic Jean, Reimagined](https://www.denimology.com/levis-501-curve-the-iconic-jean-reimagined/): Great news for the curvy ladies out there! If you've always dreamt about wearing a pair of the iconic Levi’s® 501® jeans, but they never really fitted your body type, The wait has ended. Remember, it all started with Beyoncé... (read here)! For over 150 years, the Levi’s® 501® jeans have remained the gold standard of
- [Introducing: Shockoe Atelier](https://www.denimology.com/introducing-shockoe-atelier/): Founded in 2012 by Anthony Lupesco in the historic Shockoe Bottom district of Richmond, Shockoe Atelier blends European tailoring tradition with American denim culture. Lupesco’s background in Italian luxury fashion (from brands like Versace and Belvest) informs the label’s refined aesthetic and manufacturing standards, all executed locally in a transparent, in-house workshop. n a historic
- [Diesel - Behind The Denim Ep. 7](https://www.denimology.com/diesel-behind-the-denim-ep-7/): As a follow up to our recently featured interview with Andrea Rosso, let's talk about the latest episode of Diesel's "Behind The Denim". Don't fall apart - watch below: This episode leans into Diesel's commitment to denim longevity and circularity, showcasing how durability is essential to reducing fashion waste. Episode 7, "Don’t Fall Apart", offers
- [Levi's x Beyoncé - The Denim Cowboy](https://www.denimology.com/levis-x-beyonce-the-denim-cowboy/): The final installment of the year-long Levi’s® REIIMAGINE campaign with the global icon is marked by the release of the final campaign film - The Denim Cowboy (watch below). (Check out the previous campaigns here) Set to an exclusive edit of the “Levii’s Jeans” soundtrack from the Grammy Award-winning album, Cowboy Carter, the 90-second campaign film
- [Levi’s® x Beyoncé - REIIMAGINE Part 2](https://www.denimology.com/levis-x-beyonce-reiimagine-part-2/): Levi's® and Beyoncé continue their collaborative journey with the launch of "Chapter 2: Pool Hall" in the REIIMAGINE campaign. This chapter reinterprets iconic denim moments, blending Levi's® heritage with Beyoncé's artistic vision. In the "Pool Hall" campaign, Beyoncé dons a striking denim-on-denim ensemble, featuring a cropped jacket and high-waisted jeans adorned with crystal embellishments. The
- [Levi’s® x Beyoncé - REIIMAGINE Part 3](https://www.denimology.com/levis-x-beyonce-reiimagine-part-3/): Levi’s® and Beyoncé launched the third part of their collaboration this week. Named Refrigerator, this is the third chapter of the REIIMAGINE campaign. You can have a look at the previous campaign here. In the new film and accompanying imagery, Levi’s® continues to highlight the brand’s heritage as inspiration for reinvention. The first two chapters, Launderette and Pool Hall, reignited conversations
- [Levi's x Beyoncé - The Collaboration On Tour](https://www.denimology.com/levis-x-beyonce-the-collaboration-on-tour/): Beyoncé and Levi's continue their awesome collaboration on tour this summer with Cowboy Carter and the Rodeo Chitlin’ Circuit. Levi's designed several custom looks for Beyoncé and her dancers for the world tour supporting her Grammy-award-winning “Cowboy Carter” album. Beyoncé took the stage in a custom Levi’s® one-piece with “LEVII’S” emblazoned across the chest and
- [Blackhorse Lane Ateliers - Made In London](https://www.denimology.com/blackhorse-lane-ateliers-made-in-london/): Blackhorse Lane Ateliers (BLA) is London’s only authentic craft jean maker, combining heritage craftsmanship with sustainable, community-driven production, Founded in 2016 by Han Ates in Walthamstow, London, Blackhorse Lane Ateliers revived local denim manufacturing, operating in the same building where Han worked in textiles for over 30 years. BLA revived London’s denim manufacturing legacy using
- [GUESS x Evan Mock & Alana Champion Campaign](https://www.denimology.com/guess-x-evan-mock-alana-champion-campaign/): GUESS just dropped its new Summer 2025 collection and to celebrate, it’s tapped up some pretty impressive guest stars. The new campaign features actor, skateboarder and surfer Evan Mock and model Alana Champion, celebrating the brand’s nostalgic aesthetic and old-school Americana ethos. Evan Mock and Alana Champion were already part of the GUESS collective, but
- [We Talked With Andrea Rosso - Interview](https://www.denimology.com/we-talked-with-andrea-rosso-interview/): Curiosity and passion are the two most distinguishing traits of Andrea Rosso’s personality. We wanted to find out more about the "person" Andrea. the man behind Diesel's sustainability program. But let us first introduce you properly:-) Born and raised in Bassano del Grappa, Andrea relishes coming back in his hometown where he can be close
- [Abercrombie & Fitch Kicks Off Viral Denim Event](https://www.denimology.com/abercrombie-fitch-kicks-off-viral-denim-event/): And the winner is .... YOU! Exactly now with the "back-to-'school" looming ahead of us, there could be no better timing for a denim wardrobe refresh. Denim should feel like this - moves with you, speaks to you, and fits more than just your body. On August 6–11, Abercrombie & Fitch is kicking off their Viral Denim
- [Derek Lam 10 Crosby x Frēda Salvador Collab](https://www.denimology.com/derek-lam-10-crosby-x-freda-salvador-collab/): New York-based contemporary womenswear brand, Derek Lam 10 Crosby, has launched its first-ever footwear collaboration in partnership with luxury footwear and accessories brand Frēda Salvador. The duo’s limited-edition line stems from their shared love of denim, featuring a sweet ballet flat crafted in both blue denim and woven white leather colorways. The collection’s complete with
- [Monoki - If You Love Embroidered Denim](https://www.denimology.com/monoki-if-you-love-embroidered-denim/): Parisian-based brand Monoki just announced the debut of their Sunny Jeans for pre-fall 2025. The 100% cotton denim assortment from Monoki comes in 2 colorways: a light and dark wash. The “Sunny Jeans” are wide-leg jeans featuring embroidery, especially floral motifs in tones like yellow, red, and green on both side pockets and the rear. Delicate multicolored floral
- [SPOKE London Promises - Ridiculously Well Fit👖](https://www.denimology.com/spoke-london-promises-ridiculously-well-fit👖/): SPOKE is a London based brand created with a focus on custom-fit denim for men and women. It’s designed around the idea of combining style, comfort, and accessible quality at a value price point. "SPOKE started with a simple idea: Style is nothing without fit. A tight crotch, a saggy seat or a crumpled hem
- [Introducing @Denimology - C.O.F Studio](https://www.denimology.com/introducing-denimology-c-o-f-studio/): Founded in 2013 by industry veteran, Per Fredriksson, C.O.F. Studio was born from the idea of collaboration with trusted suppliers and experts, aligning Swedish design sensibility with Italian and Japanese heritage craftsmanship. The name reflects their ethos: a “Circle Of Friends” across fabric mills, hardware makers, and garment makers all driven by quality and passion.
- [White Jeans For Guys - Style Report](https://www.denimology.com/white-jeans-for-guys-style-report/): White jeans are a bold, versatile wardrobe essential. Perfect for summer and transitional seasons. When styled right, they project confidence and effortless polish. White denim offers a fresh, polished look that complements nearly any color palette - from navy and olive to pastels and neutrals. This summer especially, white jeans fit the trending “quiet luxury”
- [High Summer - How About Some Denim Dresses👗](https://www.denimology.com/high-summer-how-about-some-denim-dresses👗/): Hello ladies - time again to talk about one of the most sought after denim must-have during these hot summer days - and nights, of course! Denim dresses are a summer staple that offer the perfect blend of ease, structure, and style. Whether you’re going for casual, polished, or playful, there’s a silhouette for every
- [Introducing: Tanuki Denim Made In Japan](https://www.denimology.com/introducing-tanuki-denim-made-in-japan/): Hailing from Okayama, Japan, Tanuki is a newly-formed denim label built on knowledge and quality. Founded by a group of gifted craftsmen, the brand prides itself on mastering every level of the denim process. With decades of cumulative loom experience, the “super-team” behind Tanuki is able to manipulate shuttle looms and create unique and original
- [American Eagle x Sydney Sweeney Ad Campaign](https://www.denimology.com/american-eagle-x-sydney-sweeney-ad-campaign/): We are truly impressed with American Eagle's latest ad campaign featuring “Euphoria” actress, Sidney Sweeney. This is their most expensive ad campaign ever, It includes a 20-story 3D billboard in Times Square and an Exosphere Sphere activation in Las Vegas. Also there's a Snapchat AR try-on lens, sponsored Snap stories, and BeReal & Instagram broadcast
- [Street Style - Paris/Milan, We've Checked You Out!](https://www.denimology.com/street-style-paris-milan-weve-checked-you-out/): Street style is all about relaxed confidence - denim silhouettes that flow, breathe, and let you personalize your aesthetic on your terms. As opposed to runway shows. when it comes to streetstyle there's no rule, nobody to dictate what to wear or how to wear it. Streetstyle is the perfect way to express yourself. Create
- [TELLASON  - Made For Denimheads](https://www.denimology.com/tellason-made-for-denimheads/): TELLASON was founded in 2008 by Tony Patella and Pete Searson in San Francisco. Tellason ("Patella + Searson") embodies a DIY, high-integrity approach to denim making. Founders Tony Patella and Pete Searson "We believe style comes through best on people that don’t work at it. Growing up in California, skateboarding and listening to punk music,
- [Maison Margiela Fall 2025 - By Glenn Martens](https://www.denimology.com/maison-margiela-fall-2025-by-glenn-martens/): Should we say Mr. Diesel Glenn Martens, or rather, the new Mr. Margiela Martens? The answer ... time will tell. Thing is that Maison Margiela and Diesel belong to the same company, so why not also share the designer?! Personally, I am not sure how Martens will carry off being a designer for like -
- [Balenciaga Resort 2026 - Oops Skinny Jeans?!](https://www.denimology.com/balenciaga-resort-2026-oops-skinny-jeans/): Balenciaga's Demna, in his last collection designed for the brand ... Are we actually having to say good bye uber-sized denim? We already hinted on this subject back in March when we posted Balenciaga's Fall/Winter 2025 lookbook. The collection is framed as a retrospective of Demna’s 10-year tenure at Balenciaga, drawing from 35 past collections
- [Low-Rise Jeans Are Definitely "High Rising"‼️](https://www.denimology.com/low-rise-jeans-are-definitely-high-rising‼️/): We don't want to brag --- but fact is, we have so definitely been predicting the come-back of low-rise jeans! Remember our Diesel feature (read here) back in March 2025, among many other trend reports. So now that low-rise jeans are officially back on the fashion radar this summer, are we allowed to brag?! What
- [Introducing: ONI Denim Made In Japan](https://www.denimology.com/introducing-oni-denim-made-in-japan/): ONI Denim takes its name from "ONI" (Devil). The origin of the name ONI traces back to the brand's first business visit to retailers in Tokyo. The distinctive texture of the original ONI jeans left a strong impression on the retailers, likened to the rugged face of a devil ("oni" being the Japanese word for
- [PACSUN - Denim Days Fall 2025 💙👖](https://www.denimology.com/pacsun-denim-days-fall-2025-💙👖/): Pacsun is reclaiming a familiar cultural cornerstone with the launch of its Fall 2025 campaign “Denim Days,” a celebration of the daily ritual of wearing jeans. The campaign was shot inside a classic shopping mall, at a time when Gen Z is rediscovering mall culture as a shopping destination and as a social and creative
- [Fiorucci Spring 2026  - "Piazza Fiorucci"‼️](https://www.denimology.com/fiorucci-spring-2026-piazza-fiorucci‼️/): Fiorucci's Spring 2026 fashion show was a joyful, creative revival of Elio Fiorucci’s playful spirit. With freedom, optimism, and childhood wonder at its heart. Under Francesca Murri, Fiorucci reimagined Milan’s Via Paolo Sarpi as a fantastical public square where everyday meets surreal with a playful, childlike energy. Janina Zais joins the show as guest artist, extending
- [Gabriela Hearst - Sustainable Denim Capsule Collection](https://www.denimology.com/gabriela-hearst-sustainable-denim-capsule-collection/): Gabriela Hearst’s first denim line made entirely from recycled cotton - continuing her trailblazing sustainability mission. The collection redefines designer denim, aligning high fashion with the denim industry’s growing commitment to circularity. This collection marks a shift in high-fashion denim. Luxurious, expressive bootcuts and wide legs, all underpinned by recycled materials, eco-dyeing, and clean production. If
- [Dsquared2 - Spring/Summer 2026 Looks](https://www.denimology.com/dsquared2-spring-summer-2026-looks/): For Spring/Summer 2026, Dsquared2 took a bold step away from traditional runway presentations and instead delivered its vision through a meticulously curated lookbook. Tiny distressed denim shorts adorned with metal rings to thread belts, and boasting raw cuts - paired with crop tops or hybrid tank designs - reflect the playful, audacious DNA of the
- [TCB Jeans - "From The Good Old Days"](https://www.denimology.com/tcb-jeans-from-the-good-old-days/): Founded by Hajime Inoue in 2012 in Kojima, Okayama, a city famed for denim production, TCB stands for "Taking Care of Business". And also affectionately "Two Cats Brand," honoring Inoue’s love of cats. "Denim of the people, by the people, for the people." Specializing in recreating classic American denim form the 1920's to the 1960's, TCB
- [Celine - Spring/Summer 2026 Denim Looks](https://www.denimology.com/celine-spring-summer-2026-denim-looks/): Michael Rider’s Celine has arrived and it’s nothing short of perfectly executed. Taking cues from predecessor, Hedi Slimane, Rider continues the house’s love affair with sharp tailoring and skinny silhouettes, especially in menswear. Men's leggings and skinny jeans—a Slimane signature—still made their rounds, now softened by a styling approach that feels freer, less rigid. Te brand's Spring/Summer
- [Good American - Summer In Denim Shorts](https://www.denimology.com/good-american-summer-in-denim-shorts/): Summer is here and Good American has you covered with denim shorts for all your good times! Whatever your personal preference is - super tiny or extra long, you can find your new favorite denim short right there. And what's even better is that the brand is totally size inclusive ranging from size 00 to
- [Guess Jeans x Jeanologia - The Future Of Denim](https://www.denimology.com/guess-jeans-x-jeanologia-the-future-of-denim/): Guess Jeans and Jeanologia bring the future of denim to Tokyo. Guess Airwash™, developed by Jeanologia, makes history by replacing traditional stonewashing with air. From July 4 to 12, Harajuku, Tokyo’s iconic fashion district, will host “The Next 40 Years of Denim”, an immersive exhibition presented by GUESS to celebrate the past and future of
- [Introducing: Pure Blue Japan](https://www.denimology.com/introducing-pure-blue-japan/): Pure Blue Japan (PBJ) was founded in 1997 by Ken‑ichi Iwaya in Kurashiki, Okayama (a historic Japanese denim hub) and is run under the Syoaiya Inc. The brand is entirely Japan-based in all of its production: dyeing, weaving, sewing, and finishing. Their signature Indigofera leaf logo and deep indigo selvedge thread celebrate traditional natural indigo
- [KSENIA SCHNAIDER - Pre-Spring 2026 Lookbook](https://www.denimology.com/ksenia-schnaider-pre-spring-2026-lookbook/): Founded 2011 in Kyiv by Ksenia and Anton Schnaider, the label gained fame for the demi‑denim - bermuda-dropped-over-jeans innovation (images below). Check them out here. For Pre-Spring 2026, KSENIA SCHNAIDER blends rural nostalgia with urban irony. Shot among gardens and coastal landscapes, the collection carries a soft, summery mood infused with the brand’s signature wit.
- [RE/DONE x Alessandra Ambrosio - Joined Again!](https://www.denimology.com/re-done-x-alessandra-ambrosio-joined-again/): Alessandra Ambrosio and Jamie Mazur, one of the founders of RE/DONE, go a long way back. When Mazur co-founded RE/DONE in 2014 with Sean Barron, he was married to Alessandra Ambrosio who has actively supported the brand. She has been frequently spotted wearing RE/DONE denim in public as well as in former campaign shoots. Although
- [Introducing: Kings Of Indigo (K.O.I.)](https://www.denimology.com/introducing-kings-of-indigo-k-o-i/): Kings of Indigo (K.O.I.) is a classic denim brand. Their objective is simply to produce sustainable clothing socially and environmentally, without compromising on quality. The jeans of K.O.I. are of high quality and are made to last. In addition to jeans, the denim brand also makes other clothing with a streetwear style. "We are Kings Of Indigo.Denim by heart, forever
- [Men's Denim Looks Spring/Summer 2026](https://www.denimology.com/mens-denim-looks-spring-summer-2026/): Men’s Spring/Summer 2026 Fashion Week kicked off with Pitti Uomo in Florence. And is right now happening in Paris (June 24 - 29, 2025). The events include 70 participating houses, featuring 40 runway shows and 30 presentations. We've been watching many shows, always looking out for what's new in denim (of course!). What will we be
- [Samurai Jeans - Heavy-Weight Selvedge Denim](https://www.denimology.com/samurai-jeans-heavy-weight-selvedge-denim/): Samurai Jeans is a legendary Japanese denim brand renowned for its high-quality construction, heavyweight selvedge fabrics, and obsessive attention to detail. Founded in Osaka in 1997 by Toru Nogami, Samurai is one of the “Osaka Five” – a group of brands that sparked Japan’s raw denim movement in the late ’90s and early 2000s. Core
- [Levi’s® & Nike - Coolest Denim x Sports Collab](https://www.denimology.com/levis-nike-coolest-denim-x-sports-collab/): Levi’s® and Nike have joined forces once again for their most anticipated collection. And this time it's about merging the rich denim heritage of Levi’s® with Nike’s legendary Air Max 95 silhouette. At the center of the new collection are three iterations of the legendary Nike Air Max 95 in White/Ecru, Black, and Denim that give a nod to
- [Adriano Goldschmied for Pioneer Denim](https://www.denimology.com/adriano-goldschmied-for-pioneer-denim/): Last year we have featured Adriano Goldschmied partnering with Pioneer Denim to co‑create capsule collections under Daily Blue by AG + Pioneer Denim. You can read more here. The focus of this collaboration is future-minded denim featuring sustainable yarns, low-impact dyes, advanced washes and finishing sourced from technologies by Tonello, Jeanologia, Officina39, Soko, Bluesign, ZDHC,
- [Introducing: INDIGOFERA - Denim Made In Sweden](https://www.denimology.com/introducing-indigofera-denim-made-in-sweden/): INDIGOFERA is Swedish denim brand celebrated for its craft, unique fabrics, and vintage-inspired fits. Founded in 2009 by Mats Andersson and Johan Söderlund in Sweden, Indigofera is dedicated to “PRIMA*-quality materials” with a focus on fabric development and craftsmanship. {*Prima is the Swedish word meaning quality} "Every choice in every detail that we construct, is
- [PAIGE - Summer 2025 Lookbook](https://www.denimology.com/paige-spring-summer-2025-lookbook/): PAIGE is a premium Los Angeles–based brand launched in 2004 by former fit model Paige Adams‑Geller. The company is built around her passion for precision fit and quality craftsmanship. PAIGE became especially known for their Transcend™ denim - a soft, lightweight, stretchy blend (cotton, rayon, polyester, Spandex). Transcend denim gives us the trendy vintage-look without having
- [GapStudio x Lila Moss - A New Drop](https://www.denimology.com/gapstudio-x-lila-moss-a-new-drop/): Lila Moss is the face of GapStudio’s Summer 2025 drop, styled by Zac Posen, Gap’s EVP & Creative Director since February 2024. The campaign features her in retro‑inspired “Denim It‑dress,” draped baggy jeans, a romper, crop shirts, voile dresses, and the signature “Gaptan” shirtdress. The collection celebrates “draped denim”, a liquid‑soft, sun‑faded wash with raw edges and
- [Doublewood Denim - Raw Selvedge Denim](https://www.denimology.com/doublewood-denim-raw-selvedge-denim/): Let us introduce you to to Doublewood Denim, a heritage-rich raw selvedge brand with thoughtful design and real artisan quality. Founded in San Francisco in 2011 by Jade Lam, Jeffrey Lee, and Robin Chan, named “Doublewood” after combining Chinese characters in their names. Designed in SF and produced in a 30-year-old family-run workshop in Zhongshan,
- [FRAME x Sotheby Collaboration, Huh?!](https://www.denimology.com/frame-x-sotheby-collaboration-huh/): First thing that came to my mind when learning about FRAME's collaboration with world known art House of Sotheby was: What the hell do these two have in common? Or like, why would I want to spend like almost $300 for a pair of Pajama Pants (top not included!)? 879ujoFRAME and Sotheby’s have launched a
- [PacSun x Rare DNM Continuation👖](https://www.denimology.com/pacsun-x-rare-dnm-continuation👖/): This past March we featured the awesome collaboration of PacSun x Selena Gomes x Rare DNM. And the newest edition is happening right now. Pacsun is continuing its impactful and creative partnership with the Rare Impact Fund, with its curated summer iteration of the Rare DNM Edit for men and women, which launched today. Designed for summer style
- [Raleigh Denim - "Making The Ideal Jeans"](https://www.denimology.com/raleigh-denim-making-the-ideal-jeans/): One of my favorite hang-out denim places used to be the Raleigh Denim store in the heart of Soho in New York City. Sadly, that store closed a few years ago. But the good news is, you can still buy Raleigh jeans on their website, they continue with their denims firm and strong. Here's their
- [Gucci's GG Ad Campaign 2025: EmRata in Denim](https://www.denimology.com/guccis-gg-ad-campaign-2025-emrata-in-denim/): Gucci celebrates the monogrammed emblem in their newest ad campaign, starring Emily Ratajkowski in Cannes. Shot by Daniel Arnold, the visuals trace Emily’s day along the French Riviera, with the iconic GG Monogram featured consistently across bags, accessories, and apparel. And of course, wearing denim! Moving from city streets to sunlit promenades, the campaign focuses on
- [White Jeans, Guys - It's Summer (almost)!](https://www.denimology.com/white-jeans-guys-its-summer-almost/): As promised in our feature about white jeans for the ladies, it's your turn now, guys! White jeans for men are absolutely trending again this summer. They are a key piece in both minimalist and expressive fashion. Why White Jeans Are Trending First and foremost, white jeans always give us a sense of freshness and
- [Chain Stitch Denim - What's This About?!](https://www.denimology.com/chain-stitch-denim-whats-this-about/): In the past few months we have been featuring a lot denim brands specializing in selvedge denim. Some of them very "insider" - not too well known - like STUDIO D'ARTISAN. And some of them, like Naked & Famous, well known by most denim lovers and denim heads. We are very focused on continuous featuring
- [Another Summer Of White Jeans! Hell, Yes!🤍](https://www.denimology.com/another-summer-of-white-jeans-hell-yes🤍/): Absolutely, white jeans are making a strong statement this summer again. All fashion conscious people have been aware that white denim has been transcending its traditional seasonal boundaries to become a year-round wardrobe staple. Meaning, we absolutely do wear our white jeans even during the coldest winter days. Covered with uber-sized sweaters and coats... Therefore,
- [Introducing - STUDIO D'ARTISAN](https://www.denimology.com/introducing-studio-dartisan/): STUDIO D'ARTISAN is a pioneering Japanese denim brand, established in 1979 by Shigeharu Tagaki. As a founding member of the "Osaka Five," the brand played a crucial role in reviving vintage American workwear using traditional Japanese craftsmanship. Known for its meticulous attention to detail, STUDIO D'ARTISAN combines high-quality selvedge denim with unique dyeing techniques and
- [Diesel x Tom of Finland Foundation Pride](https://www.denimology.com/diesel-x-tom-of-finland-foundation-pride/): The 2025 Diesel x Tom of Finland Foundation Pride capsule collection amplifies the message of freedom of expression, sexuality and individualism that anchors Diesel’s values and identity. Through the powerful queer artistry and advocacy of Tom of Finland Foundation, the capsule is specifically designed to celebrate the LGBTQIA+ community. Each capsule has reflected important voices
- [Undercover - Spring/Summer 2025 Denim & Leather](https://www.denimology.com/undercover-spring-summer-2025-denim-leather/): We recently featured the amazing collaboration of Undercover x Levi's. And now check out some very unique Undercover Spring/Summer 2025 denims and leathers, designed by the brand's creator and founder, Jun Takahashi. This men and women's collection showcases the brand's signature fusion of avant-garde aesthetics with utilitarian details. A standout piece from the collection is
- [Levi's® x sacai - Limited Edition Collaboration](https://www.denimology.com/levis-x-sacai-limited-edition-collaboration/): Levi’s® and Japanese fashion house sacai deliver a groundbreaking collection. reimagining Levi’s® iconic silhouettes through sacai’s distinctive lens of hybridization and experimental design. While embracing sacai designer and creative director Chitose Abe’s visionary approach to transforming familiar garments into unexpected new forms, the new Levi’s® x sacai collection celebrates the heritage of Levi’s® denim craftsmanship. The Levi's® x sacai
- [Introducing: Blue Blanket Jeans](https://www.denimology.com/introducing-blue-blanket-jeans/): Blue Blanket Jeans is a contemporary 'old fashioned" Blue Jeans, Jackets and Overall brand.{Note: An amazingly fitting juxtaposition!} "We don't care about trends, we just try to make the best Jens in the market, using a Japanese and Italian pure indigo raw denim, Italian construction and manufacturing with US details," states Creative Director Antonio Di
- [Naked & Famous - Our Turn, Ladies!](https://www.denimology.com/naked-famous-our-turn-ladies/): Canadian denim brand, Naked & Famous has been on our radar for a long time. Super cool selvedge jeans and affordable prices. Personally, I have visited their store located in New York's Soho innumerous times. Not only because I love to check out their jeans, but also because their sales experts and managers are incredible
- [Acne Studios S/S 2025 - Women's Denim Looks](https://www.denimology.com/acne-studios-s-s-2025-womens-denim-looks/): Acne Studios' Spring/Summer 2025 women's denim collection reimagines everyday domestic elements through innovative design. The collection features a variety of silhouettes, washes, and textures, blending traditional denim with avant-garde aesthetics. Creative Director Jonny Johansson draws inspiration from household motifs - such as curtains and upholstery - to craft pieces that blur the lines between comfort
- [Ferrari x Charles Leclerc Collaboration Capsule](https://www.denimology.com/ferrari-x-charles-leclerc-collaboration-capsule/): Ferrari and Charles Leclerc created a dynamic collaboration capsule collection for Spring/Summer 2025, blending the brand's racing heritage with Leclerc's personal style. Having won eight Grand Prixs, copping several Rookie of the Year Awards, and landing a spot in the Formula One World Drivers’ Championship runner-up, Charles Leclerc is now entering the high fashion world.
- [Chanel Spring/Summer 2025 - Embellished Denim](https://www.denimology.com/chanel-spring-summer-2025-embellished-denim/): Chanel's Spring/Summer 2025 denims give us a little extra. So ok, most of us love our classic stark and simple jeans. But there are definitely times when we crave a little more. Especially during the warmer seasons when we're no covered in our coats! Chanel's Spring/Summer 2025 collection present a sophisticated evolution of denim, seamlessly
- [Tommy Girl - A Destroyed (Denim) Ad Campaign](https://www.denimology.com/tommy-girl-a-destroyed-denim-ad-campaign/): Tommy Girl is back, and she’s bolder than ever! Curated by influencer and designer, Aleali May, the collection reimagines Tommy Hilfiger’s iconic looks through a modern lens. Btw, did you know that Tommy Girl was originally launched as a fragrance, back in 1996? Tommy Hilfiger's Tommy Girl Summer 2025 campaign marks a bold revival of the brand's iconic
- [Iron Heart, Motorcycle-Inspired Denim](https://www.denimology.com/iron-heart-motorcycle-inspired-denim/): Iron Heart is a renowned Japanese denim brand celebrated for its ultra-heavyweight, meticulously crafted jeans designed with motorcycle enthusiasts in mind. Founded in 2003 by Shinichi Haraki, formerly of Edwin, the brand emphasizes durability, classic styling, and exceptional craftsmanship. Iron Heart was originally made for bikers. And up until today, that focus guides the design
- [It's Time Again - Get Ready For Denim Shorts!](https://www.denimology.com/its-time-again-get-ready-for-denim-shorts/): One of the best things about summer?! Well, obviously besides sun, beach/pool, outdoors! Denim shorts - bring it on! And this summer 2025 there are absolutely no limits when it comes to style, fit, leg-length, clean, distressed.... Denim shorts are not just a seasonal basic anymore but a key fashion statement, with almost every denim
- [TOTEME's Summer 2025 New Denim Styles](https://www.denimology.com/totemes-summer-2025-new-denim-styles/): TOTEME is a Swedish brand founded on the principles of minimalism, long-standing style, and meticulous craftsmanship. The brand was founded in 2014 by Elin Kling and Karl Lindman. Sustainability is the main focus of the brand: "We are committed to establishing TOTEME as a brand that inspires customers and brands to make decisions that benefit,
- [Wrangler's Dual-Gender Collab with Pit Viper](https://www.denimology.com/wranglers-dual-gender-collab-with-pit-viper/): Arriving just in time for the Spring/Summer season, Wrangler and Pit Viper have created "Xtreme". This is a line of products engineered to withstand the toughest conditions, whether you're barreling waves, kayaking through rapids, or jet skiing through the open blue water. Find out more below. Wrangler announced their collaboration on the first-ever collection of denim for
- [Tommy Hilfiger - New Ambassador Jang Won Young](https://www.denimology.com/tommy-hilfiger-new-ambassador-jang-won-young/): K-pop sensation Jang Won-young, a member of the girl group IVE, has been appointed as the global ambassador for Tommy Jeans. She leads the brand's Summer 2025 campaign, showcasing a fusion of classic prep, modern denim, and youthful energy. With Jang as its new ambassador, Hilfiger builds on its legacy of teaming up with pop
- [18th Bangladesh Denim Expo Happening Now](https://www.denimology.com/18th-bangladesh-denim-expo-happening-now/): Industry people at the 18th Bangladesh Denim Expo believe that the country will continue to be an indispensable global sourcing destination even during the times of tariff and trade wars. Capacity building and innovation will be the building stone for the industry to sail through the uncertain times. The 2-day expo kicked off with 57
- [AGOLDE - Jeans Made With Lycra EcoMade](https://www.denimology.com/agolde-jeans-made-with-lycra-ecomade/): AGOLDE partnered with The LYCRA Company to unveil LYCRA® EcoMade Fiber. This is an innovative stretch fiber derived from plant based materials like industrial corn. This groundbreaking partnership marks a pivotal moment for the denim industry. For the first time, AGOLDE’s Spring collection will feature a revolutionary combination of regeneratively grown cotton, Eco-Indigo dye, and LYCRA® EcoMade
- [45R Denim - Jeans Made From Scratch](https://www.denimology.com/45r-denim-jeans-made-from-scratch/): 45R is a Japanese brand renowned for its artisanal approach to denim, blending traditional craftsmanship with modern design. If you love "real" denim, if you are a convinced denimhead, then this is definitely a brand you should check out. The 45R core line includes men's as well as women's denim. Established in 1977, 45R emphasizes
- [Diesel - F/W 2025 "Your Life In D"](https://www.denimology.com/diesel-f-w-2025-your-life-in-d/): Diesel welcomes you to the human race. You’ve got one life to live. If you’re lucky, it will go something like this: first, you’re born. You’re so cute. Everyone loves you. It’s fun. You grow up. You go to school. You make friends. It’s more fun. You go to college. Party. There’s romance, sex and
- [S/S 2025 - Hello Again, Low-Rise Jeans!](https://www.denimology.com/s-s-2025-hello-again-low-rise-jeans/): ​Low-rise jeans are making a notable comeback this spring and summer, reimagined with modern silhouettes and styling. This resurgence blends early 2000s nostalgia with contemporary fashion sensibilities, offering a fresh take on a once-controversial trend. And bringing back the The Y2K era, a cultural phenomenon of the late 1990's and early 2000's. One of the other
- [So, What's The Thing With Over-Long Jeans?](https://www.denimology.com/so-whats-the-thing-with-over-long-jeans/): If you've checked out our lookbooks and our denim trend previews, then one thing you'll have noticed for sure. Its all about over- and uber-long jeans. Ever wonder about the why? Does it really make sense? Is it all about making a fashion statement? Or is it because you're all about anti-fit. The feeling of
- [SLVRLAKE - Spring/Summer 2025 Lookbook](https://www.denimology.com/slvrlake-spring-summer-2025-lookbook/): SLVRLAKE's collections are built around premium vintage indigo denim which has a unique open weave construction. The open weave allows the brand to deliver rich authentic looking washes in an incredibly wide variety of shades of true indigo. "We are committed to using the highest quality materials, we are passionate about creating timeless garments that are
- [Levi’s® - Elevated Blue Tab Collection for SS25](https://www.denimology.com/levis-elevated-blue-tab-collection-for-ss25/): As part of their spring/summer 2025 collection, Levi’s® just launched Blue Tab, the brand’s most elevated expression of denim to date. The new Spring/Summer 2025 collection reimagines Levi’s® iconic workwear roots with modern tailoring, refined fabrics, and subtle nods to the brand’s history. Throughout its history, Levi’s® has led denim forward by developing distinct styles
- [Rag & Bone Launches The Miramar Jeans For Kids](https://www.denimology.com/rag-bone-launches-the-miramar-jeans-for-kids/): Got kids? Want them to be your mini-me's? Well - here's some good news! Rag & Bone is bringing its viral denim printing technique to children’s wear. Named the Mini Miramar, this is a unisex collection of jeans based on the same styles which have been popular for adults. Like, for instance the joggers and
- [AMI Paris - S/S 2025 Denim Looks](https://www.denimology.com/ami-paris-s-s-2025-denim-looks/): AMI Paris' Spring/Summer 2025 collection, envisioned by Alexandre Mattiussi, presents a refined take on denim, blending Parisian elegance with everyday wearability. The collection emphasizes relaxed tailoring and versatile denim pieces that embody the brand's signature understated sophistication. Key Denim Pieces from AMI Spring/Summer 2025 Straight-Leg Jeans: AMI Paris included straight-leg jeans offering a classic fit,
- [E.L.V. Denim - Sustainably Made In The UK](https://www.denimology.com/e-l-v-denim-sustainably-made-in-the-uk/): E.L.V. DENIM is a pioneering British luxury brand dedicated to crafting timeless fashion pieces from 100% upcycled materials. And according to the brand, they are the only denim brand in the world using 100% upcycled materials. In other words, they are all about breathing a second life into garments destined for landfill, and transforming loss
- [Marques’Almeida Pre-Fall 2025 Distressed Deluxe](https://www.denimology.com/marquesalmeida-pre-fall-2025-distressed-deluxe/): Marques’Almeida’s Pre-Fall 2025 collection showcases a bold evolution of their signature denim aesthetic, blending grunge-inspired textures with elevated, couture-like elements. The designers, Marta Marques and Paulo Almeida, have infused this season's offerings with a sense of grown-up elegance while retaining the brand's rebellious spirit. For the pre-fall 2025 season the designers drew inspiration from historical
- [Dawson Denim Is All About Japanese Selvedge](https://www.denimology.com/dawson-denim-is-all-about-japanese-selvedge/): Dawson Denim is a British brand renowned for its meticulous craftsmanship and dedication to producing high-quality selvedge denim garments. Founded in 2012 by Kelly Dawson and Scott Ogden in Hove, England, the brand began with a single sewing machine and a roll of Japanese selvedge denim. Over the years, Dawson Denim has garnered a loyal
- [7 For All Mankind Spring 2025 Ad Campaign](https://www.denimology.com/7-for-all-mankind-spring-2025-ad-campaign/): 7 For All Mankind presents its campaign for Spring Summer 2025, a project which champions bold self-expression and cultural connectivity. Featuring Mariacarla Boscono and newcomer, Mohamed Hassan, the campaign is shot by Theo Liu and styled by Elodie David. Through striking visuals and powerful storytelling, the next chapter of ‘Provocatively You’ amplifies the brand’s credibility
- [Imogene + Willie - Jeans Made In The USA](https://www.denimology.com/imogene-willie-jeans-made-in-the-usa/): ​Imogene + Willie is a Nashville-based denim brand founded in 2009 by Matt and Carrie Eddmenson. The brand is renowned for its commitment to American craftsmanship, producing all garments in the USA. Their flagship store is located in a renovated gas station in Nashville's 12 South neighborhood, with an additional retail space in Austin, Texas.
- [SAINt JHN In LEVI’S® And Who Decides War](https://www.denimology.com/saint-jhn-in-levis-and-who-decides-war/): SAINt JHN took the stage at Coachella Weekend 2 in a one-of-a-kind custom look created in collaboration with LEVI’S® and Who Decides War. Thus merging streetwear, spiritual symbolism, and SAINt’s signature love of denim. The look was not just fashion, it was a visual sermon, seamlessly tying together SAINt JHN’s aesthetic, and his powerful musical presence. Coming off the release of
- [Denim Made in Paris: SUPERSTICH MFG](https://www.denimology.com/denim-made-in-paris-superstich-mfg/): Superstitch MFG. is a Paris-based denim brand founded by French denim enthusiast Arthur Leclerq. The brand is dedicated to reviving the craftsmanship of vintage American workwear, producing garments that honor the heritage of denim while incorporating meticulous attention to detail.​ The brand's philosophy centers on creating jeans "as they were," emphasizing durability, functionality, and timeless
- [Big John - For Selvedge Denim Lovers!](https://www.denimology.com/big-john-for-selvedge-denim-lovers/): Big John is a pioneering Japanese denim brand established in the 1940s in Kurashiki, Okayama Prefecture. Originally known as Maruo Hifuku, the company began as a sewing business and evolved into Japan's first domestic jeans manufacturer. In 1965, Big John produced the country's first jeans using imported American denim, and by 1973, they introduced the
- [Ksenia Schnaider: Inside-Of-The-Box Capsule!](https://www.denimology.com/ksenia-schnaider-inside-of-the-box-capsule/): Ukrainian sustainable denim brand, Ksenia Schnaider is inviting us for a collection made inside-of-the-box!And we are totally loving this --- outside-of-the-box --- interpretation! Ksenia Schnaider's Cubic Collection, part of their Fall/Winter 2025 line titled THINK INSIDE THE BOX, is a bold exploration of digital aesthetics translated into physical fashion. Inspired by the blocky, low-poly visuals
- [Nudie Jeans - Meeting Place For Denim Lovers](https://www.denimology.com/nudie-jeans-meeting-place-for-denim-lovers/): Nudie Jeans is a Swedish denim brand founded in 2001 by Maria Erixon Levin and Joakim Levin in Gothenburg, Sweden. The brand is renowned for its commitment to sustainability, transparency, and high-quality denim products. Building the brand on strong values with sustainability and human rights at the core - this is what they set out
- [We'd Like You To Meet Hiut Denim👖](https://www.denimology.com/wed-like-you-to-meet-hiut-denim👖/): Hiut Denim Co. is a British brand specializing in high-quality jeans, rooted in the rich textile heritage of Cardigan, a small town in West Wales. Historically, Cardigan was home to Britain's largest jeans factory, producing 35,000 pairs weekly for nearly four decades. However, in 2001, the factory closed, leading to the loss of 400 jobs—10%
- [Still Here New York - S/S 2025 Lookbook](https://www.denimology.com/still-here-new-york-s-s-2025-lookbook/): Still Here New York is a New York denim brand that specializes in Everyday Dressing. The brand is about celebrating the legacy of America's fabric, by making 100% cotton classic Jeans. Meant to be ripped, faded, patched, and handed down, capturing moments and holding sentimental value as they wear.A premium take on the America Uniform:
- [Introducing @Denimology - HAIKURE](https://www.denimology.com/introducing-denimology-haikure/): HAIKURE is an Italian denim brand specialized in sustainable denim. The brand's aim is to create sustainable denim clothing with a Japanese minimal aesthetic that takes part of its core DNA. The brand engages to stay focus on a responsible production chain based on "Made in Italy". The brand's name combines "haiku," the Japanese form
- [GAP-Studio Capsule: Denim Dress-Up](https://www.denimology.com/gap-studio-capsule-denim-dress-up/): Gap has unveiled its latest fashion endeavor, GapStudio, under the creative direction of Zac Posen. Posen joined Gap as Executive Vice President and Creative Director in February 2024. This new line aims to blend Gap's classic American style with high-fashion elements, offering sophisticated pieces at accessible price points. And there is definitely also some cool
- [Triarchy Is Giving Back - In Denim!](https://www.denimology.com/triarchy-is-giving-back-in-denim/): You all know about the terrible fires destroying so many places in Los Angeles. Sustainable Los Angeles based denim brand, Triarchy, not only committed to doing their part in helping the wildfire victims. They actually took this commitment one step further. Co-founder of the brand, Adam Taubenfligel, tells us: Check out the jeans here -
- [Good American x Dolly Parton Collaboration](https://www.denimology.com/good-american-x-dolly-parton-collaboration/): Country music legend Dolly Parton has partnered with Khloé Kardashian's denim brand, Good American, to launch a limited-edition collection named Dolly's Joleans. This collaboration draws inspiration from Parton's iconic song "Jolene" and her signature country-glam style. ​ And so very Dolly Parton like, the collection features denim pieces adorned with shimmering rhinestones, gingham prints, and
- [RE/DONE Spring 2025 - A Closer Look](https://www.denimology.com/re-done-spring-2025-a-closer-look/): RE/DONE's Spring 2025 collection introduces a range of vintage-inspired denim and ready-to-wear pieces. The idea is to blend classic aesthetics with contemporary design. Like taking a pair of vintage jeans and "reform" them into a fashionable trendy right now pair of jeans.. RE/DONE’s mission is to restore individuality to the denim space, to reimagine iconic
- [Jeanerica x Sophia Roe - S/S 2025 Collection](https://www.denimology.com/jeanerica-x-sophia-roe-s-s-2025-collection/): Jeanerica and Brooklyn based Sophia Roe, chef, writer, and welfare advocate teamed up for the brand's newest collection. Jeanerica is a European denim house offering elevated everyday lifestyle clothing including amazing denim. Their collections are sustainably developed for longevity, by combining specialized industrial innovation with small-scale local production. The brand was founded in 2018 by
- [Nicholas Duvernay for Banana Republic](https://www.denimology.com/nicholas-duvernay-for-banana-republic/): Are you watching "The White Lotus" season 3? Well, seems like everybody is these days:-) So you are going to love the new Banana Republic ad campaign for this spring. The White Lotus star, Nicholas Duvernay, makes his fashion campaign debut for Banana Republic’s spring 2025 collection. He appears alongside Jasmine Tookes and Giacomo Cavalli
- [Baggy Jeans For Guys? Yes, Absolutely!](https://www.denimology.com/baggy-jeans-for-guys-yes-absolutely/): We have been talking a lot about baggy jeans for women lately. Thing is that baggy jeans are not only a trend for the ladies but very apparently for the guys as well. Ok, admittedly guys have always been more into baggier denim fits than women. Because, and please don't be offended! You guys generally
- [Diesel x Hoshi - A (Gray) Capsule Collection](https://www.denimology.com/diesel-x-hoshi-a-gray-capsule-collection/): Diesel and their brand ambassador, Hoshi, expanded their partnership, This time it's with a capsule that embodies the artist’s favorite pieces from his daily wardrobe and Diesel’s vision of self-expression, freedom and inclusivity. Creative director Glenn Martens envisioned the 14-piece collection as a homage to Hoshi’s creative spirit. Anchoring the lineup of oversized hoodies, T-shirts,
- [PacSun - The Casey Low-Rise Baggy Jeans](https://www.denimology.com/pacsun-the-casey-low-rise-baggy-jeans/): The fashion world is currently obsessing with baggy and low-rise jeans, and so are we! Well, here's some great news. I was invited to the PacSun store to have a look at the brand's newest denim drops. Located in New York's fashionable Soho district, the store was packed with women checking out the jeans. And
- [Levi's Lot 201 - 1890 Vintage Denim LE](https://www.denimology.com/levis-lot-201-1890-vintage-denim-le/): Levi's once again has some great news for all of us vintage denim lovers - read on to find out. In the early 1890s, Levi Strauss & Co. introduced the Lot 201, a budget-friendly version of the groundbreaking iconic 501® pants. To continue the celebration of the 501® family legacy, the Levi’s® Vintage Clothing (LVC) team has recreated
- [Junya Watanabe Fall 2025 - Leather And More](https://www.denimology.com/junya-watanabe-fall-2025-leather-and-more/): Junya Watanabe really gives all leather lovers a good reason to look forwards to their fall 2025 collection. A total leather feast! And we are talking about almost surrealistic geometric leather designs. Watanabe also introduced glossy leather pieces sculpted into geometric shapes, transforming traditional biker jackets and trench coats into architectural forms. Admitted, some of
- [So, If You Are Into Kind Of "Weirder" Denims...](https://www.denimology.com/so-if-you-are-into-kind-of-weirder-denims/): Every once in a while we do come across some apparently "makes no sense" denim looks. But here, @Denimology we have one unbreakable rule. We do not judge. We are here just to report and share our denim finds with you. As is the case with these jeans from the Duran Lantink Fall 2025 collection.
- [Brooks Nader x Hudson Jeans Available Now!](https://www.denimology.com/brooks-nader-x-hudson-jeans-available-now/): Last year we've told you about the upcoming collaboration of supermodel Brooks Nader with Hudson. And now it is happening. This capsule is available to shop for as of right now. And what we love most is that the flap pocket jeans, kind of the Hudson's trademark, are so totally back again. Yeah, those flaps
- [R13 - Dress To Impress In Your Camos!](https://www.denimology.com/r13-dress-to-impress-in-your-camos/): R13 - as always - has us covered in the latest and most advanced fashion trends. The Boyfriend Cardigan Camouflage pattern has been a fashion thing since we can remember. Some seasons it becomes a must-do trend that you see everywhere. And some season the camos kind of fade into the background. The X-Boyfriend Jeans
- [Diesel S/S 2025 - Human Interaction](https://www.denimology.com/diesel-s-s-2025-human-interaction/): How about enjoying another one of the very "Diesel-like" ad campaigns? Always guaranteed to add a smile to your face! Diesel just launched their Spring/Summer 2025 ad campaign is about an intriguing and immersive exploration of human interaction. What unfolds when a group of strangers live together, aware that their every move is being closely
- [Wrangler Rejoins With Lainey Wilson ](https://www.denimology.com/wrangler-rejoins-with-lainey-wilson/): Wrangler’s second collaboration with multi-award-winning country star Lainey Wilson kicks off for Spring/Summer 25 It’s back, and it’s bolder than ever. Wrangler and Lainey Wilson join forces again to bring a new collection that fuses the essence of country with fierce femininity. The multi-award-winning country star takes her career to the next level this year,
- [A "Skinny" Confession? Here Goes...Find Out!](https://www.denimology.com/a-skinny-confession-here-goes-find-out/): So ok. It's confession time from yours truly. And summing it up in one sentence - there will always be skinny jeans in my life. By now it’s no big secret that I have always been about baggy and uber oversized jeans. And I definitely still am. The more over the better, actually. And by always
- [Balenciaga F/W 2025 - All About "Standard"](https://www.denimology.com/balenciaga-f-w-2025-all-about-standard/): So, what happened with Gemna's Balenciaga, huh? Where's the Gemna uber-oversized eye-catching denim? The reason we fell in love with Balenciaga in first place? Remember, all those Justin Biebers and the likes - couldn't get enough of your denims. Are we seeing the end of the uber and over-sized everything era approaching? Well, the end
- [Ksubi Launches Their KSelvedge Collection](https://www.denimology.com/ksubi-launches-their-kselvedge-collection/): Ksubi's latest denim range is all made in Europe. Designed for the true selvedge enthusiast using top European mills. The KSelvedge collection represents the brand's premium denim line, meticulously crafted in Europe using traditional milling techniques and finished by hand. This collection is designed for durability and character, embodying a raw and authentic aesthetic that
- [Lee x Buck Mason - Vintage Meets Heritage](https://www.denimology.com/lee-x-buck-mason-vintage-meets-heritage/): LA-based clothing brand, Buck Mason, and iconic American denim brand, Lee, launched a collaboration spotlighting vintage-inspired updates to three of Lee’s heritage styles. Mark Wystrach, lead vocalist of the band Midland, is the face of the capsule. The menswear collection features Lee’s 101B jean, 101J Rider® jacket and 91B zippered work jacket, meticulously recut to
- [Versace S/S 2025 - Denim And Leather Looks](https://www.denimology.com/versace-s-s-2025-denim-and-leather-looks/): Spring 1997 Versus show was Donatella Versace’s starting point for her Spring/Summer 2025 collection. Versus was a diffusion line of the Italian luxury fashion house Versace, established in 1989 by Gianni Versace as a gift to his sister, Donatella Versace. Versus became Donatella’s baby, a diffusion collection she designed in her own image, while Gianni
- [Diesel F/W 2025 - Super-Lowest-Rise Comeback!](https://www.denimology.com/diesel-f-w-2025-super-lowest-rise-comeback/): Diesel presented their Fall/Winter 2025 collection in Milan and brace yourselves! Get ready for the lowest low-rise jeans making a total comeback. And yeah, butt crack included! And denim skirts so short that it put the no-pants look to shame! The show show was all about a radical reinvention of style, blending elevation with disruption
- [Elevate your Denim Style - We Can Help!](https://www.denimology.com/elevate-your-denim-style-we-can-help/): And yes, hello all denim lovers - you've gotta level up your denim game this year. Right, jeans and denim jackets are timeless staples, but there are still ways you can (and should!) make them more interesting and stylish. That's why we're so up for playing a "denim dress-up" game! Let the basics be basics and elevate your denim
- [PacSun x Selena Gomez - Rare Impact Fund](https://www.denimology.com/pacsun-x-selena-gomez-rare-impact-fund/): PacSun is thrilled to announce the continuation of its partnership with Selena Gomez’s Rare Impact Fund with the launch of the Spring ‘25 RARE DNM Edit collections for both men and women. The second iteration of the collaboration brings fresh silhouettes, fun embellishments, and an ongoing commitment to giving back. 10% of sales from each purchase of the
- [Doechii For Dsquared2 Fall 2025](https://www.denimology.com/doechii-for-dsquared2-fall-2025/): Doechii made her Milan Fashion Week debut on Tuesday, opening Dsquared2’s fall 2025 presentation. Dsquared2 celebrated its 30th anniversary during Milan Fashion Week with a raucous runway show that opened with rapper Doecchi spilling out of an armored vehicle full of dollar bills and closed with fashion royalty Naomi Campbell in a leather biker bodysuit. For their anniversary
- [Parker Posey Dances for Gap's Spring 2025 Campaign](https://www.denimology.com/parker-posey-dances-for-gaps-spring-2025-campaign/): Parker Posey is the latest star in Gap's Spring 2025 campaign, highlighting her dance and style. On the heels of her starring turn as the Benzo-downing Southern mom of three in the TV series "The White Lotus", Parker Posey now fronts a new campaign for Gap. The campaign emphasizes comfort and iconic essentials, reflecting Posey's vibrant personality
- [Rolla's Jeans Reveals Spring 2025 Ad Campaign](https://www.denimology.com/rollas-jeans-reveals-spring-2025-ad-campaign/): Australian brand, Rolla’s Jeans unveiled their Spring 2025 ad campaign featuring Danish supermodel and photographer, Helena Christensen. Rolla’s collaboration with iconic ’90s supermodel Helena Christensen is a natural fit. As a member of ‘The Magnificent Seven’ alongside Naomi Campbell, Linda Evangelista, Elle Macpherson, Christy Turlington, Cindy Crawford, and Claudia Schiffer, Christensen stands as an original
- [Beyond Retro x Seasalt Cornwall Collaboration](https://www.denimology.com/beyond-retro-x-seasalt-cornwall-collaboration/): What we like about this collaboration is that the two brands have joined force to help prevent textile waste. Oh, besides denim being involved, of course! Contemporary Cornish clothing brand, Seasalt, and Beyond Retro have joined forces to create a limited-edition capsule collection. Each one-of-a-kind piece was crafted using repurposed denim. Since the start of
- ["Get Wild"- Leopard Prints Are So RN!](https://www.denimology.com/get-wild-leopard-prints-are-so-rn/): Yes! Leopard print jeans are definitely having a moment in 2025. They’ve been spotted across both high fashion and streetwear, making a bold statement. And, besides, the return of the 90s and Y2K grunge, punk, and maximalist aesthetics has fueled the demand for statement denim. It's also about sometimes we just feel like standing out
- [Wrangler Unites Denim, Cowboys And Burgers!](https://www.denimology.com/wrangler-unites-denim-cowboys-and-burgers/): There's something for every taste in Wrangler's newest collaboration! Wrangler® and Texas-based Whataburger are serving up a sizzling new apparel collaboration just in time for the Texas rodeo season. This collaboration blends Wrangler’s classic American style and Whataburger’s timeless appeal, creating a fresh collection to capture the hearts of fashion and food enthusiasts. The partnership between Wrangler and
- [Always Trending - Classic Jeans For Men](https://www.denimology.com/always-trending-classic-jeans-for-men/): If there's one thing to be said about the current men's fashion in denim - it's uber! Uber- and oversized, and destructed, and baggy... well, anything anti-fit. So then what if you're not a guy who goes by fashion trends, but love your regular fit, or slim of even slightly relaxed jeans?! We hear you.
- [COS REMADE - Recycled Denim Capsule Collection](https://www.denimology.com/cos-remade-recycled-denim-capsule-collection/): COS REMADE is a denim capsule collection crafted from 20% recycled cotton sourced from pre-owned COS pieces. The COS Restore initiative allows gently used COS pieces to be meticulously cleaned and repaired. Ready to be re-sold and loved for years to come. This capsule reflects COS's circular fashion ethos and offers super trendy eco-conscious options for any denim lover. COS REMADE was
- [Introducing: 424 - Fusing Art x Fashion](https://www.denimology.com/introducing-424-fusing-art-x-fashion/): The mix of art and fashion has always been a very exciting subject for us. And Guillermo Andrade's streetwear label, 424, gives us exactly that. Demonstrating an instinctive approach to design, Andrade has continuously imbued elements of contemporary art within his nonchalant Los Angeles aesthetic to deliver a range of easy-to-wear fashion staples. Personally designed
- [Acne Studios - Men's F/W 2025 Lookbook](https://www.denimology.com/acne-studios-mens-f-w-2025-lookbook/): Acne Studios introduces its Fall/Winter 2025 menswear collection with a new spin on what a classic can be. This collection exemplifies the brand's commitment to redefining menswear by merging classic elements with avant-garde design, offering a fresh perspective on modern fashion. Like, for instance, tailored navy suits and asphalt-grey separates come with a wink of subversion, while shots
- [Ksenia Schnaider - We 💙 The Augmented!](https://www.denimology.com/ksenia-schnaider-we-💙-the-augmented/): It takes more than a war to stop Ukrainica's sustainable denim brand. Ksenia Schnaider, from being creative! Their newest capsule collection, called The Augmented, introduces a bold fusion of classic denim aesthetics with contemporary design, creating striking optical illusions. Each piece features a digital print of traditional blue jeans on crisp white cotton fabric, giving
- [Marques'Almeida - Brocade Denim? Yes Please!](https://www.denimology.com/marquesalmeida-brocade-denim-yes-please/): Looking for eye-catching, extravagance, without going too much overboard? Then these pieces from the current Marques'Almeida collection might just be just your thing! Because incorporating brocade into denim allows for a unique blend of textures giving us new and different styling options. Marques'Almeida, renowned for its innovative approach to fashion, seamlessly blends traditional brocade patterns
- [GAP x Harlem's Fashion Row Collaboration](https://www.denimology.com/gap-x-harlems-fashion-row-collaboration/): GAP stands firm in its commitment to championing inclusivity. This past week the company launched a limited-edition collaboration with Harlem's Fashion Row, an organization that supports underrepresented Black and Latinx designers. The 16-piece lineup features the work of black designers A. Potts' Aaron Potts, BruceGlen's Bruce and Glen Porter, Kaphill's Krystal Phillips, N'Gai's Nicole King and RichFresh's Patrick Henry. "We've been working with Gap Inc. since 2019, [...] and for
- [Bluemarble Fall 2025 Men's Denim Looks](https://www.denimology.com/bluemarble-fall-2025-mens-denim-looks/): Bluemarble is a menswear label established in 2019 by Anthony Alvarez. Born in New York to a Filipino father and French mother, Alvarez was raised in Paris, providing him with a multicultural perspective that deeply influences his designs. Bluemarble aims to promote individuality by highlighting the commonalities between world cultures, often drawing inspiration from Alvarez's
- [Philipp Plein - Fall 2025 Men's Lookbook](https://www.denimology.com/philipp-plein-fall-2025-mens-lookbook/): Philipp Plein has always been known for his dramatic shows, and his Milan Men’s Fashion Week debut, which took place at the glittering newly opened Plein hotel, did not disappoint. The German fashion designer and entrepreneur has built the Philipp Plein International Group, encompassing his eponymous clothing brand, Plein Sport, the men’s high-end tailoring Billionaire brand. And most
- [Express - "Dress To Express" Ad Campaign](https://www.denimology.com/express-dress-to-express-ad-campaign/): Express is entering a new era of style with 'Dress to Express', a new brand platform that marks a bold new chapter for the brand. 'Dress to Express' is a three word anthem celebrating confidence and self-expression and nods to the brand’s heritage as a fashion authority rooted in confident, modern, effortless style. Dylan Sprouse and Barbara Palvin really are
- [Dhruv Kapoor F/W 2025 Denim Looks](https://www.denimology.com/dhruv-kapoor-f-w-2025-denim-looks/): The Dhruv Kapoor Fall/Winter 2025 collection is a homage to India's sartorial and cultural roots, reimagined for the modern world. The collection masterfully blends traditional craftsmanship with contemporary aesthetics, presenting a narrative rich in authenticity and emotional depth. Inspired by candid snapshots of Indian life like women adjusting dupattas and men in traditional workwear, the
- [Ksubi Spring 2025 - Rockstar Rebellion](https://www.denimology.com/ksubi-spring-2025-rockstar-rebellion/): Ksubi named its newest spring 2025 collection "Safe in Heaven". and it's about reimagining classic styles with the brand's signature rebellious edge. This newest drop is a rebellious fusion of punk, sport, and denim. It invites wearers to embrace their individuality and break boundaries in style. The pieces of this collection blend Hollywood glamour, varsity
- [True Religion x Anitta - Ad Campaign](https://www.denimology.com/true-religion-x-anitta-ad-campaign/): True Religion Debuts Its “Own Your True” Platform Featuring Brazilian Pop Star Anitta During Super Bowl Week. True Religion is kicking off 2025 with the launch of its new brand platform, “Own Your True”. This platform is part of its corporate commitment to build on its cultural leadership position that embraces individuality and celebrates self-expression. "We
- [Trending Spring 2025 - Olive Green For Her & Him](https://www.denimology.com/trending-spring-2025-olive-green-for-her-him/): Judging by what we have seen in our previews, olive green is absolutely most dominant this spring, making its mark across menswear, womenswear, and streetwear. And it's also a perfect option if you want to give your denims a break every once in a while. The earthy, versatile olive shade offers a balance between sophistication
- [Introducing LUEDER - Fall 2025 (No Gender!)](https://www.denimology.com/introducing-lueder-fall-2025-no-gender/): London based German designer, Marie Lueder, became known for her her armor and knight-inspired designs. LUEDER researches medieval armor based on the desire of shielding and a longing for spiritualism acted as rituals which they call mental armor. The brand embraces amateurism. That is to say in relation to gender, bodies, idols, professionalism and emotions,
- [Acne Studios Men's Spring 2025 - Oh. Man!](https://www.denimology.com/acne-studios-mens-spring-2025-oh-man/): So ok, I never get baffled, or surprised, or even slightly concerned about any kind of fashion look, style, or trend. Well, anything - or rather, nothing! But above, the Acne Studios' look from their Spring 2025 collection really made me stop in my tracks! Like wow if I'd see some guy dressed like this
- [Trending - Flare And Wide-Leg Jeans For Guys](https://www.denimology.com/trending-flare-and-wide-leg-jeans-for-guys/): Flare and wide-leg jeans for the guys? Really? Yes, absolutely and we've totally jumped on the wagon! About a year ago we've predicted bootcut jeans for guys will be a super trend. And now we're taking it even one step further. After having watched innumerous previews, lookbooks, and fashion shows we can confirm that it's
- [Isabel Marant Men's Fall 25 - Artistry Vibe](https://www.denimology.com/isabel-marant-mens-fall-25-artistry-vibe/): Isabel Marant's Fall 2025 Menswear Collection embodies a harmonious blend of bohemian influences and rock-inspired aesthetics, capturing the essence of nonchalant artistry. The collection features paint-splattered faded denim, tailored pieces juxtaposed with generous knits, and a palette that transitions from ecru and beige to khaki, rust, deep grey, black, and accents of pink. Signature items
- [Fashion Week Menswear Paris 2025 - Street Looks](https://www.denimology.com/fashion-week-menswear-paris-2025-street-looks/): Paris Fashion Week just ended a couple of days ago. It was all about men's fashion fall/winter 2025/2026. And definitely about street styles. The way we see it, street looks are at least as interesting and revealing like any runway show. Because streets are the "real" runway! So once again we checked out Phil Oh's
- [Ksenia Schnaider - Pre-Fall 2025 “Army of Me”](https://www.denimology.com/ksenia-schnaider-pre-fall-2025-army-of-me/): Ksenia Schnaider’s Pre-Fall 2025 collection draws inspiration from the iconic Bjork song “Army of Me” channeling its key themes of self-reliance and resilience. This collection from the Kyiv-based label blends utilitarian aesthetics, structured silhouettes, and muted military tones capturing the spirit of the times whilst remaining true to the brand’s rejection of self-seriousness and ethos
- [Big/Bigger Or Skinny/Skinnier - Which is You?](https://www.denimology.com/big-bigger-or-skinny-skinnier-which-is-you/): Here’s the thing. What made me think about this subject at all? Well, this morning I really got intrigued with my inbox! When I opened it, right on the very top two extreme juxtaposition, or very controversial, emails popped up on my screen. One saying on the subject line: Skinny jeans are back And the
- [DIESEL❤️VES TIMBERLAND - Collaboration](https://www.denimology.com/diesel❤️ves-timberland-collaboration/): The new chapter of DIESEL❤️VES program is DIESEL❤️VES TIMBERLAND®. The project was launched in December 2023, with the first collaboration, DIESEL❤️VES LEE, debuting in March 2024. This initiative takes a purposeful approach to the cult of brand partnerships, applying collective creativity to address the perennial problem of overproduction. Diesel, a giant of the denim industry,
- [Lee X - Fabric Technology & Modern Design](https://www.denimology.com/lee-x-fabric-technology-modern-design/): Lee, the iconic American brand known for timeless style and innovative fit solutions, launched their newest fabric innovation. The Lee X, an exciting product platform that incorporates the latest in fabric technology and modern design. The Lee X platform expands upon the brand’s best-selling Extreme Motion line, which introduced stretch fabric and flex waistbands to men’s denim
- [PDF - Streetwear Meets Denim Fall 2025](https://www.denimology.com/pdf-streetwear-meets-denim-fall-2025/): PDF - the Italian interpretation of streetwear hit the runway this past week in Milan. And if you are an "anti-fit" kind of guy, then this is definitely a brand for you! PDF, established in 2023, is the brainchild of stylist, Domenico Formichetti. Titled “United Jam,” PDF’s Fall 2025 collection referenced ‘90s and 2000s hip-hop.
- [Levi’s® x UNDERCOVER - A New Collaboration](https://www.denimology.com/levis-x-undercover-a-new-collaboration/): Levi’s® and UNDERCOVER joined forces once again, blending UNDERCOVER’s bold aesthetic with timeless Levi’s® design to celebrate the 35th anniversary of Jun Takahashi’s epochal brand. The campaign features Flea, bassist of the Red Hot Chili Peppers, photographed in his home by his daughter, Clara Balzary. Beloved for his simultaneously light and dark music, iconic personal style, and
- [Wear With Your Jeans - Sandy Liang x Salomon](https://www.denimology.com/wear-with-your-jeans-sandy-liang-x-salomon/): The most worn combination on this planet: jeans x sneakers! We all agree on that, right ;-) So here's a perfect new combo which just launched this week: Salomon and New York City-based designer Sandy Liang are back with a new sneaker project. For their third collaboration, Liang has injected her distinctive feminine aesthetic onto the
- [Miss Sixty x Bella Hadid Ad Campaign](https://www.denimology.com/miss-sixty-x-bella-hadid-ad-campaign/): Bella Hadid returns as the face of Miss Sixty. The denim brand’s latest campaign was created in collaboration with creative director, Terry Xu, art director, Frederic Saint Parck, and photographer, Carlijn Jacobs. Hadid captivates in Miss Sixty’s Spring-Summer 2025 campaign, bringing Y2K nostalgia to life against the backdrop of a retro supermarket. Captured by photographer Carlijn Jacobs,
- [McQueen Lunar Year 2025 - Ad Campaign](https://www.denimology.com/mcqueen-lunar-year-2025-ad-campaign/): Alexander McQueen released its Lunar New Year 2025 campaign, celebrating the Year of the Snake with a blend of contemporary design and traditional symbolism. And, of course, denim included! The campaign explores profound themes of belonging, change, and the optimism that comes with new beginnings in its 2025 Lunar New Year. Set against the backdrop
- [Moschino Pre-Fall 2025 - A Lookbook With Humor!](https://www.denimology.com/moschino-pre-fall-2025-a-lookbook-with-humor/): Not only does Moschino's Pre-Fall 2025 collection include some cool denim - he also made his lookbook super fun to check out! Have a look at below video:-) Photographed by Chris Rhodes at a villa outside Milan in Italy, the collection captures the essence of British aristocracy while incorporating Moschino’s unmistakable whimsy meets elegant core
- [R13 Spring 2025 - Rebellion x Femininity](https://www.denimology.com/r13-spring-2025-rebellion-x-femininity/): The R13 Spring 2025 collection, designed by Chris Leba, continues the brand's tradition of blending edgy rebellion with unexpected femininity. So if you love wearing your oversized, ripped, and destructed denims without totally loosing the feminine touch - then here you go! Known for his ability to push boundaries while maintaining the brand's punk-inspired DNA,
- [Sweatpants Jeans Making a Comeback - Says GAP!](https://www.denimology.com/sweatpants-jeans-making-a-comeback-says-gap/): First thing that comes to my mind when hearing the word sweatpants jeans - the pandemic. Stay in. Don't go anywhere. Etc. You've all been there done that. So when I was face to face once again with this term "sweatpants jeans" I definitely felt a déjà vu, and not exactly in a good way.
- [Trending 2025  - Leather Pants On Our Radar](https://www.denimology.com/trending-2025-leather-pants-on-our-radar/): Leather pants are a major trend for 2025, continuing to dominate both high fashion and streetwear scenes. Whether you're going for bold or understated, leather pants are a must-have wardrobe staple. And it can be faux, vegan, or real leather - it all depends only on your personal preference. And yes, of course, your budget.
- [Kingpins Show New York 2025 Coming Soon](https://www.denimology.com/kingpins-show-new-york-2025-coming-soon/): Kingpins Show is a trade show for the denim industry. This bi-annual trade show is delivering information, ideas and innovation network for the denim and jeans supply chains. Kingpins New York will take place on January 22 and 23 at Basketball City, Pier 36. You can find out more about the Exhibitor Roster, Floor Plan, and Show Schedule
- [Levi's Tells You To Live Loose!](https://www.denimology.com/levis-tells-you-to-live-loose/): Levi's is adhering to one of the most popular denim styles of the season. Actually, make this the most popular of the past three/four seasons. The wide-leg loose fit. Slouchy, and with a lower rise - this denim fit has taken over the former skinny life-style! Launched a few months ago, the XL STRAIGHT jeans
- [Louis Vuitton x Takashi Murakami's 2025 Collab](https://www.denimology.com/louis-vuitton-x-takashi-murakamis-2025-collab/): Louis Vuitton's latest collaboration with Takashi Murakami unveils a vibrant campaign featuring the brand's ambassador, Zendaya. Murakami reflects on the collaboration: "20 years have passed in the blink of an eye"! This new campaign showcases the evolution of his work since their original partnership in 2003. The campaign is captured by renowned photographers Inez and
- [Magnus Carlsen - "I Will Play In Jeans"!](https://www.denimology.com/magnus-carlsen-i-will-play-in-jeans/): We always cheer when we hear about denim lovers who never give up on wearing their jeans for any kind of occasion. And that's why we love chess grandmaster, Magnus Carlsen. During the FIDE World Blitz Chess Championship on Dec. 30, 2024 in New York City. he refused to adhere to their dress code and
- [Diesel - "Snake" Year 2025 Capsule Collection](https://www.denimology.com/diesel-snake-year-2025-capsule-collection/): Diesel just launched a unisex capsule collection celebrating the New Lunar Year 2025. The Year of the Snake will officially commence on January 29, when the Lunar calendar turns to a new year. Tapping into the holiday’s origins of good fortune and happiness through Diesel’s non-conforming and empowering lens, Diesel's creative director, Glenn Martens, created
- [Introducing - Who Decides War ... Denim!](https://www.denimology.com/introducing-who-decides-war-denim/): Nope, we're not inviting you to any warfare, but definitely inviting you to check out the brand! Especially if you are into eye-catching and outside-of-the-box denim. Step aside Balenciaga! Who Decides War, co-founded by Ev Bravado and Téla D'Amore, is a New York-based fashion brand renowned for its innovative denim designs. Their denim pieces are
- [Happy New Beginnings in Denim, Of Course!](https://www.denimology.com/happy-new-beginnings-in-denim-of-course/)
- [More Denim Styles To Expect in 2025](https://www.denimology.com/more-denim-styles-to-expect-in-2025/): Before we continue here our denim styles predictions, let us point out a very important fact: Sustainable & tech-driven denim are becoming more and more a must-do thing for many denim brands and definitely many denim consumers out there. Eco-conscious materials and innovative production methods are at the forefront, with many brands focusing on organic
- [Denim Styles To Look Forwards To In 2025](https://www.denimology.com/denim-styles-to-look-forwards-to-in-2025/): Denim is evolving in exciting ways for 2025, Designers blend vintage-inspired elements with modern innovations to create bold, versatile looks. The bottom line is that denim in 2025 is all about versatility, self-expression, and comfort. Whether you're into relaxed baggy fits, polished tailoring, or bold colors, there’s a denim style for everyone this coming year!
- [Button-Fly Jeans Or Zip-Fly Jeans?](https://www.denimology.com/button-fly-jeans-or-zip-fly-jeans/): Let's just state the fact that originally all jeans used to have button-fly. So ok, they were made for men, women didn't even think of wearing jeans back then. But times have changed. And, as we have mentioned many times before, more and more women are going for men's jeans these days. So?!? With the
- [Add Some Color To Your (Denim) Life!](https://www.denimology.com/add-some-color-to-your-denim-life/): After having checked out lots of denim previews for this coming year, one thing became quite obvious. Slowly, but surely the colored jeans trend is "sneaking" up on us once again. The resurgence of Y2K and '90s-inspired trends has sparked renewed interest in playful and expressive fashion choices. The revival breathes new life into denim,
- [Happy Holidays To All Of Our Readers 💙👖](https://www.denimology.com/happy-holidays-to-all-of-our-readers-💙👖/): Happy holidays to those who celebrate... ... and for the rest, Happy Wednesday!!
- [Flare Jeans Are Definitely Here To Stay!](https://www.denimology.com/flare-jeans-are-definitely-here-to-stay/): Flare jeans are making a major comeback in 2025 as one of the most significant denim trends of the year. Fashion-forward designers and brands have embraced flared silhouettes, blending nostalgia with modern updates to cater to a wide range of style preferences. The resurgence of '70s and '90s-inspired fashion continues to influence the denim world,
- [Valentino's Pre-Fall 2025 Denim Looks](https://www.denimology.com/valentinos-pre-fall-2025-denim-looks/): Valentino's Pre-Fall 2025 collection marks Alessandro Michele's inaugural showcase as creative director, introducing a distinctive maximalist aesthetic to the brand. Michele's debut has been noted for its blend of maximalist elements with Valentino's traditional elegance. To refresh your memory - in the 1970s, Valentino’s take on boho was what made the brand stand out and
- [Trend Color 2025 - Mocha Mousse Jeans Anyone?](https://www.denimology.com/trend-color-2025-mocha-mousse-jeans-anyone/): If you are into fashion, or interior design, or into anything that involves colors, then you already know. Pantone has declared Mocha Mousse the color of 2025. We hear you! Who is Pantone anyway?! Pantone is an American company that provides a universal color language for brands and manufacturers. Pantone is best known for its Pantone
- [DIESEL❤️VES LEE - Second Capsule Collection](https://www.denimology.com/diesel❤️ves-lee-second-capsule-collection/): Happening now - the second run of DIESEL❤️VES LEE. The next step in the limited edition of a new iconic collaboration. You can read more about this here. The idea of the limited-edition collaboration between the two global denim brands, Diesel and Lee. presents a creative solution to the problem of overproduction. ​This second run of
- [DSQUARED2 - Fall/Winter 2024 Ad Campaign](https://www.denimology.com/dsquared2-fall-winter-2024-ad-campaign/): Denim has long been a favorite of fashion’s dynamic twin duo, Dean and Dan Caten, founders and creative directors of the Italian brand DSQUARED2. To honor its significance, they’ve made it the focus of their Fall/Winter 2024 ad campaign. Actually, DSQUARED2 is especially famous for its denim creations, distinguished by their exceptional washes and distinctive styles. The brand's fall/winter 2024 Denim
- [Levi's Vintage - "A Complete Unknown"](https://www.denimology.com/levis-vintage-a-complete-unknown/): Of the many artists who made Levi’s® a big part of their style, few had the cultural and artistic impact of the legendary Bob Dylan. Set in the influential New York folk music scene of the early 60s, Searchlight Pictures’ "A Complete Unknown" follows an enigmatic 19-year-old from Minnesota who arrives in the West Village with his guitar
- [Camouflage Pants - We're Seeing Them Everywhere](https://www.denimology.com/camouflage-pants-were-seeing-them-everywhere/): Camouflage pants have been a favorite fashion item for decades. And this winter 2024 season camouflage jeans are indeed trending very strong and with lots of new cool details. And as you can see, camos definitely continue a top trend also for next fall - according to Balenciaga. See image from their pre-fall 2025 collection
- [If Denim Overalls Are your Thing!](https://www.denimology.com/if-denim-overalls-are-your-thing/): Then now you have the perfect "excuse" to score some real rad ones. Hudson teamed up with Rivet Utility launching a limited-edition capsule collection of men’s and women’s overalls. The collection combines Hudson’s expertise in denim with Rivet Utility’s signature single-zip silhouette. A fresh take on a timeless style. Denim overalls are seasonless. You can wear
- [DL1961 - Resort 2025 Lookbook](https://www.denimology.com/dl1961-resort-2025-lookbook/): DL1961 just launched their latest drop, the Resort 2025 collection. The drop is about "Where Elegance Meets Effortless Versatility". Helping us to make a perfect transition from the coldest winter moments to springtime. It's a selection of pieces that seamlessly blend into the wearer’s existing wardrobe, while offering a fresh update for the mid-winter months.
- [Ermanno Scervino - Resort 2025 is Light Blue!](https://www.denimology.com/ermanno-scervino-resort-2025-is-light-blue/): If we were to talk about color themes, then the Ermanno Scervino 2025 Resort collection is definitely shouting light blue! In denim as well as the crochet pieces - it's all about a faded washed out blue and we're totally loving it. It's no secret that Scervino has always been fascinated by denim, perhaps not
- [Veronica Beard Denim Looks Pre-Fall 2025](https://www.denimology.com/veronica-beard-denim-looks-pre-fall-2025/): Dark wash denim is definitely on the rise and Veronica Beard's latest collection proves it. Veronica Beard's Pre-Fall 2025 collection, titled "Take It Easy," offers a fresh take on bohemian styles with a modern twist. Moving away from the "quiet luxury" trend, the collection features vibrant paisley prints, relaxed shirtdresses, and '70s-inspired sailor jeans that
- [Corduroy Jeans Are A Thing Right Now](https://www.denimology.com/corduroy-jeans-are-a-thing-right-now/): Yes, corduroy jeans are definitely trending right now. They offer a fresh alternative to traditional denim, blending a retro aesthetic with modern styling. Here are some key reasons for their popularity: Textural Appeal: The ridged texture of corduroy adds dimension and interest to outfits, making them a perfect choice for colder months. Versatility: Available in
- [Ksubi by Elle - Limited Edition Capsule](https://www.denimology.com/ksubi-by-elle-limited-edition-capsule/): The Ksubi by Elle capsule collection for 2024 is a bold and distinctive collaboration that continues Ksubi's legacy of edgy and innovative design. The capsule emphasizes deconstructed styles and unique fabric treatments, blending contemporary fashion with artistic flair. Standout elements include customized wash techniques, metal hardware, and intricate detailing like topstitching and graphic prints. The
- [FRAME x Ritz Paris - A New Capsule Right Here!](https://www.denimology.com/frame-x-ritz-paris-a-new-capsule-right-here/): Exactly one year after their last launch, Los Angeles-based fashion brand, Frameis back with a new capsule. And it is their fourth collaboration with Ritz Paris. The prestigious hotel Ritz Paris on Place Vendôme is primarily known for its luxurious rooms and exemplary service. And once again it offers more than just plush beds and
- [Stella McCartney - Denim & Leather Resort 2025](https://www.denimology.com/stella-mccartney-denim-leather-resort-2025/): The Stella McCartney Resort 2025 collection showcases the designer's hallmark blend of sustainable luxury and innovative fashion. Known for her commitment to ethical practices, McCartney integrates eco-conscious materials such as organic cotton, recycled polyester, and sustainable denim into this collection. Key elements include botanical embroidery inspired by wildflowers, symbolizing untamed natural beauty, and denim pieces
- [Rag & Bone - Pre-Fall 2025 Women's Looks](https://www.denimology.com/rag-bone-pre-fall-2025-womens-looks/): We were checking out the Rag & Bone Pre-Fall 2025 women's lookbook, Yep - fall 2025 - very much in the future! But the idea is that knowing what's in store for us in the next few seasons always helps. For instance, when shopping for new jeans. The way I personally see it, when something
- [Wear With Your Jeans - Forever 21 Coats](https://www.denimology.com/wear-with-your-jeans-forever-21-coats/): Winter time means having to cover your jeans. No matter what, it's a fact you cannot escape. So why not make the best out of it, right?! For instance what is the first thing people notice when looking at you? Definitely what you're wearing! So why not face the winter cold in a most fashionable
- [Rag & Bone - Pre-Fall 2025 Men's Denim Looks](https://www.denimology.com/rag-bone-pre-fall-2025-mens-denim-looks/): This year Rag & Bone announced Robert Geller as their newest head of menswear design. According to the brand's recently named executive chairman, Andrew Rosen, the company has been "sleepy" for a little while. But now it's time for it to wake up again! {For those of you who don't know it yet, the Rag &
- [HAPPY (Denim) THANKSGIVING :-)🦃](https://www.denimology.com/happy-thanksgiving/)
- [Carolina Herrera x FRAME - A Colorful Collaboration](https://www.denimology.com/carolina-herrera-x-frame-a-colorful-collaboration/): In an unexpected, yet exciting, collaboration Carolina Herrera has partnered with FRAME for its first ever limited edition capsule collection. The capsule, which debuted at the Carolina Herrera Resort 2024 runway show in Mexico City this November, fuses Carolina Herrera’s classic elegance with FRAME’s expertise for denim. Thus creating a fresh and modern take on
- [Slim Jeans - Miss Your Skinny Bad Boys?](https://www.denimology.com/slim-jeans-miss-your-skinny-bad-boys/): This is for you if you dearly miss wearing your skinny jeans AND look fashionable in them! Slim is the new skinny! Slim jeans have emerged as a fashionable alternative to skinny jeans for quite a few seasons already., Blending the sleek silhouette of skinny fits with added comfort and a bit more leg room.
- [Diesel x Damiano David - Capsule Collection](https://www.denimology.com/diesel-x-damiano-david-capsule-collection/): This fall Diesel collaborated with Damiano David, the charismatic front man of Måneskin, for a bold new capsule collection. This marks Damiano's debut as a co-designer, alongside Diesel's creative director Glenn Martens. The collection is genderless and unapologetically expressive, blending Damiano's glam rock style with Diesel's edgy aesthetic. We especially love the unisex approach -
- [Marimekko's First Denim Collection](https://www.denimology.com/marimekkos-first-denim-collection/): Marimekko has entered the denim market with its first collection, Marimekko Maridenim. This collection features classic and versatile styles, including straight, wide-leg, and barrel-leg fits in shades like mid-indigo, light-indigo, black, and washed black. A standout feature is the use of Marimekko’s iconic Unikko print, applied using sustainable laser technology. Maridenim aligns with sustainability principles,
- [Calvin Klein x Jeremy Allen Klein Ad Campaign](https://www.denimology.com/calvin-klein-x-jeremy-allen-klein-ad-campaign/): Calvin Klein and Jeremy Allen White have once again teamed up. And this time it's for the Ck Fall/Winter 2024 ad campaign. This is by no means a new collaboration. White, acclaimed for his role in "The Bear," has been featured in Calvin Klein's advertising campaigns throughout 2024. In January, he debuted in the brand's
- [So What's The Deal With Stretch Selvedge?!](https://www.denimology.com/so-whats-the-deal-with-stretch-selvedge/): Stretch selvedge is particularly appealing for those new to raw denim, as it can be more forgiving during the break-in process compared to rigid denim. This said, there is also the fact that many of us love to wear selvedge jeans but the rigidness is definitely an issue. So here's the thing: Stretch selvedge denim
- [Levi's Total Denim Collection - Timeless!](https://www.denimology.com/levis-total-denim-collection-timeless/): This holiday season, Levi’s® will celebrate that special kind of thrill that comes from all-new styles, just-right gifts, and being together this time of year. From relaxed denim to cold-defying outerwear, these comfortable layers have you covered…literally. To get in the holiday spirit, the Levi’s® brand will launch new “Holiday Edits,” kick-off “12 Days of Denim. The
- [Kingpins Hong Kong Pop-Up Show - Workwear](https://www.denimology.com/kingpins-hong-kong-pop-up-show-workwear/): Kingpins Show, the original jeans supply chain sourcing event and global denim platform, returns to Hong Kong for its November 21-22 run at the HKDC Design and Fashion Centre in Hong Kong’s Kowloon district. This is Kingpins’ second pop-up event in Hong Kong and the event features about 25 exhibitors from Asia, Europe and the
- [Lee - The Selvedge Cowboy Jeans](https://www.denimology.com/lee-the-selvedge-cowboy-jeans/): If you're a real denim head and love selvedge denim, then iconic denim brand, Lee has you covered this season. Their classic 101 jeans (remember, James Dean's fave pair) just got a trendy re-issued update - the Cowboy Jean. Introduced in 1924, the Lee® 101 Cowboy Pant has served as the blueprint for Lee denim
- [Trending RN - Dark Wash Wide Cuffed Jeans](https://www.denimology.com/trending-rn-dark-wash-wide-cuffed-jeans/): Dark wash jeans are experiencing a resurgence this fall and winter. A welcome change after a summer of light wash and ripped/distressed jeans. Dark washes in denim have always been a classic choice, both as a sophisticated and a super versatile option. Dark blue jeans offer a polished look that can easily transition from casual
- [Wrangler x Happy Socks - Into The Wild (West)!](https://www.denimology.com/wrangler-x-happy-socks-into-the-wild-west/): Wrangler teamed up with premium sock brand, Happy Socks. And they're going fashionably "wild"! We mean, Wild West! Remember, the Western trend is really a thing right now;-) With the Western lifestyle continuing to influence fashion and culture, the Wrangler x Happy Socks collection adds color and joy, reminiscent of ostentatious ‘60s and ‘70s Western wear, to
- [Denim & Leather Street Styles - Paris & Milan](https://www.denimology.com/denim-leather-street-styles-paris-milan/): One of the reasons we love to check out what "real" people are wearing out there is because we get amazing inspirations for ourselves. What we mean by saying "real" people - it's about those guys on out on the streets as opposed to the models we watch on runway shows. And there's no better
- [Looking For A Denim Wedding Dress? Try Diesel!](https://www.denimology.com/looking-for-a-denim-wedding-dress-try-diesel/): Diesel’s "Til D Do Us Part" campaign for Fall 2024, directed by Glenn Martens and shot by Nick Waplington, takes a playful approach by staging a “denim wedding” with all guests donning Diesel pieces, spotlighting the brand’s edgy, rebellious ethos. And on a sideline - yes, this fun wedding campaign first launched back in July.
- [Cotte D'Armes - Spring/Summer 2025 Lookbook](https://www.denimology.com/cotte-darmes-spring-summer-2025-lookbook/): Cotte D'Armes recently showed their spring/summer 2025 collection in the Ned NoMad Hotel in Chelsea, NYC. We felt it was an outstanding and very "Cotte D'Armes" like collection! Meaning, totally outside-ot-the-box. Not following any fashion trends, but creating their own - as we have come to expect from the brand. And also, most of the
- [PacSun x Mental Health - Rare DNM Edit](https://www.denimology.com/pacsun-x-mental-health-rare-dnm-edit/): PacSun launched their Rare DNM Edit collection, created in partnership with the Rare Impact Fund. The Rare Impact Fund was founded by Selena Gomez in 2020 as part of her commitment to addressing mental health and self-acceptance. The Rare Impact Fund is raising $100M to support direct service organizations focused on strengthening mental health services and education for young
- [SOKO - A New Level Of Comfort](https://www.denimology.com/soko-a-new-level-of-comfort/): What actually does make a pair of vintage jeans look so amazingly great? The perfect authentic worn-in wash, absolutely no question. Kind of impossible to achieve factory-wise, right? We've all been there, seen it. No matter what, if it's not really vintage, no matter how hard you try, it just never "really is"! Well, now
- [True Religion x Jayda Cheaves Collaboration](https://www.denimology.com/true-religion-x-jayda-cheaves-collaboration/): True Religion has once again teamed up with Jayda Cheaves for a bold new collection called "From True Baddie to The Baddest." This collaboration emphasizes maximalist fashion, featuring eye-catching elements such as leopard prints, bedazzled denim, and cropped body-con jackets. The collection also includes faux fur-trimmed pieces, plush tracksuits, and mesh details, perfectly capturing Jayda's
- [Animal Prints Are THE Thing Right now](https://www.denimology.com/animal-prints-are-the-thing-right-now/): Feel like bringing out your inner bad girl?! Unleashing your wild side? Way to go then! This season animal prints are definitely on the rise and we're so on it! Animal print jeans, especially leopard print, are seeing a resurgence in 2024. This trend offers a playful twist on denim, making it a stylish alternative
- [GUESS - Clear Out The Old, Make Room For New](https://www.denimology.com/guess-clear-out-the-old-make-room-for-new/): Guess has partnered with SuperCircle to launch Guess Again, a new recycling initiative aimed at promoting sustainability through textile circularity. This program encourages customers to trade in old clothing—of any brand—for recycling. In exchange, participants receive Guess credit for future purchases. Starting this October, customers can drop off clothes at Guess stores in the U.S.
- [Lucky Brand x Cole Hauser - Go West!](https://www.denimology.com/lucky-brand-x-cole-hauser-go-west/): Denim and lifestyle brand, Lucky Brand, is going top trendy. They just unveiled their western-inspired capsule collection with Yellowstone actor, Cole Hauser. This partnership reflects a western-inspired aesthetic, blending classic Americana with practical, everyday menswear. The 20-piece collection includes denim jackets, flannel shirts, graphic tees, and sherpa-lined pieces, emphasizing Hauser’s personal style and connection to
- [AG Art Project - Express Yourself Capsule](https://www.denimology.com/ag-art-project-express-yourself-capsule/): The AG Art Project is a new capsule collection that reimagines fashion as wearable art. Launched by AG Jeans, this collection features bold, abstract prints created by artists using various media such as watercolor, pastels, and photography. These prints draw inspiration from natural phenomena and personal experiences, such as the Northern Lights and moonlit ocean
- [GAP x Cult Gaia - An Exciting New Collaboration](https://www.denimology.com/gap-x-cult-gaia-an-exciting-new-collaboration/): A tribute to the modern goddess and thecollective power of women. Embodying beautyand strength. Breaking ground with every step. Gap (known for its classics like denim and hoodies) and Cult Gaia (beloved for its statement accessories and sculptural detailing) have joined forces to create a chic and essential line of winter staples. Gap's collaboration with Cult
- [Levi’s® x ADSB ANDERSSON BELL Collaboration](https://www.denimology.com/levis-x-adsb-andersson-bell-collaboration/): Levi’s® and ADSB ANDERSSON BELL reimagine classic Levi’s® styles in first-ever collaborative collection. Based in Seoul, fashion label ADSB ANDERSSON BELL defies traditional norms by merging contrasting elements to capture the essence of innovation and aesthetic harmony. Weaving together a tapestry of diverse cultural elements into a singular, cohesive vision, the label has emerged as a transformative
- [MM6 Maison Margiela Spring 2025 - Destroyed!](https://www.denimology.com/mm6-maison-margiela-spring-2025-destroyed/): MM6 Maison Margiela's spring is - well - as our title points out - destroyed! So, if you think you've seen it all when it comes to ripped jeans?! Check out what MM6 has in store for us this coming spring, And then, think again! Distressed jeans is like putting it mildly according to MM6's
- [DL1961 - Fall Is All About Leather!](https://www.denimology.com/dl1961-fall-is-all-about-leather/): Unbelievable - where did summer go? Seems like it's over before it really began :-( But the good news is that with fall in full swing, there's no better time than right now to renew our wardrobe. During the hot summer months we are all about dressing casual, light, and easy. On the other hand,
- [Lyssé Fall 2024 Lookbook - Opposites Attract](https://www.denimology.com/lysse-fall-2024-lookbook-opposites-attract/): The other day I was invited to check out Lyssé’s fall 2024 collection. Their showroom is located in New York's trendy Chelsea and it was an amazing experience. The thing about the brand is that most of their collections are size inclusive. They include lots of denims as well as anything you could possibly wear
- [2nd Bangladesh Climate Action Forum](https://www.denimology.com/2nd-bangladesh-climate-action-forum/): The Bangladesh Climate Action Forum, organized by the Bangladesh Apparel Exchange (BAE), will be held Oct 0ber 10th, 2024 at Radisson Blu Water Garden Hotel, Dhaka, Bangladesh.  A Beacon of Hope for Our Planet Understanding the Climate Crisis in Bangladesh Moving Towards a Net-Zero Carbon Future Shaping a Sustainable Future Together 4 Keynotes, 5
- [Demna's Balenciaga S/S 2025 Fashion Show](https://www.denimology.com/demnas-balenciaga-s-s-2025-fashion-show/): Balenciaga's Spring 2025 collection - under Demna's creative direction - showcased a mix of avant-garde fashion. And some quite "experimental" looks! But well, this is what we all have come to expect of Demna. Demna played with exaggerated proportions and familiar wardrobe items, from spliced trench coats to Medici-style collars made from five-pocket jeans. One
- [Mel By RE/DONE - Denim Revival](https://www.denimology.com/mel-by-re-done-denim-revival/): Mel Ottenberg and RE/DONE teamed up for sustainable jeans collection and the 80s have never been so trendy and so close. After 10 years of adventure, RE/DONE and its unique recycled pieces are now worn by fashion icons like Hailey Bieber and Bella Hadid. And this fall, another prominent figure in the fashion world is
- [Acne Studios Spring 2025 Men's Lookbook](https://www.denimology.com/acne-studios-spring-2025-mens-lookbook/): Acne Studios' spring 2025 menswear collection, designed by Jonny Johansson, delivers a playful, avant-garde approach to fashion. Acne Studios has always been a safe haven for fashion’s freaks and geeks, but everyone has to grow up sometime. Jonny Johansson’s spring collection was rooted in the obsessions of adolescence, with the idea of using clothing to
- [Ksubi Kids Fall 2024 - Your Perfect Mini Me!](https://www.denimology.com/ksubi-kids-fall-2024-your-perfect-mini-me/): If you're a fan of Australian streetwear brand, Ksubi then here's something for the kid in your life! Ksubi's Fall 2024 collection for kids has captured attention with its bold, rebellious style inspired by the brand’s signature streetwear aesthetic. Titled "Mad Mad World", the collection features edgy designs with a mix of distressed denim, oversized
- [Shania Twain Wears Custom Levi’s®](https://www.denimology.com/shania-twain-wears-custom-levis/): In celebration of the second annual People’s Choice Country Music Awards, host and country pop icon, Shania Twain, partnered with Levi’s® to kick off the evening in a fully custom, 1-of-1 ensemble to hit the red carpet. Shania Twain wore a two-piece custom denim gown on the red carpet of the People’s Choice Country Music
- [Diesel - Spring 2025 Denim & Leather Looks](https://www.denimology.com/diesel-spring-2025-denim-leather-looks/): Diesel's Spring/Summer 2025 collection, created by Glenn Martens, took center stage at Milan Fashion Week with a powerful focus on sustainability and innovation. In case you are wondering why some of the models were walking kind of wobbly - the floor was all made of shredded denim! This collection was all about transforming waste into
- [Kacey Musgraves x Reformation Collaboration](https://www.denimology.com/kacey-musgraves-x-reformation-collaboration/): Kacey Musgraves launched her second collaboration with Reformation this fall. A continuation of her focus on sustainability and also her personal style. Continuing her first collaboration with the brand in 2023. this new collection blends modern cottage core aesthetics with a nod to her country roots. The 17-piece collection offers a range of earthy tones,
- [A New Beginning For Cheap Monday- YESSS Please!](https://www.denimology.com/a-new-beginning-for-cheap-monday-yesss-please/): Founded in 2004 and ending in 2018, Cheap Monday is making a comeback. As of this month, you can shop for the brand again! The brand celebrated its relaunch last week. The youth-focused label released its new denim collection fronted by American singer and songwriter, Nessa Barrett, in a debut campaign "Tripping through the depths
- [Fiorucci - Spring/Summer 2025 "NOW-Stalgic"](https://www.denimology.com/fiorucci-spring-summer-2025-now-stalgic/): Fiorucci is really making a significant comeback in 2024. The brand is re-introducing its iconic, playful aesthetic with their new creative director, Francesca Murri. This relaunch builds on Fiorucci’s legendary status as a symbol of fun, bold fashion from the 1970s. The idea is to reestablish the brand's presence with a new generation, focusing on
- [Hellessy - Spring/Summer 2025 Lookbook](https://www.denimology.com/hellessy-spring-summer-2025-lookbook/): Hellessy’s Spring/Summer 2025 collection, presented during New York Fashion Week, embraces a fusion of feminine and masculine elements while focusing on innovative tailoring. If you are a fan of embellished and eye-catching denims, then Hellessy is definitely your kind of brand! Different, uber cool, outside-of-the-box designs, this is what the brand's designer, Sylvie Millstein, is
- [Wear With Your Jeans: The Vest Comeback!](https://www.denimology.com/wear-with-your-jeans-the-vest-comeback/): Interesting to note that after years of oversized and baggy, a classic and more fitted item is making a comeback! We're talking about the traditional men's vest. Usually worn under a two-piece suit, it is probably one of the most classic fashion items ever worn first by men. And then, decades later, also by women.
- [Old Navy - Celebrating 30th Birthday in Style](https://www.denimology.com/old-navy-celebrating-30th-birthday-in-style/): In a surprise collaboration, Old Navy teamed up with The Cut to celebrate its 30th birthday party at Webster Hall. Coinciding with the launch of The Cut‘s first-ever solo print issue, the event included cocktails, wine, and mini burgers. And lots of dancing, Very much present on the dance floor was Gap's creative director, Zac Posen. The iconic
- [JW Anderson Denim & Leather Looks Spring 2025](https://www.denimology.com/jw-anderson-denim-leather-looks-spring-2025/): JW Anderson's Spring 2025 collection was a combination of playful innovation with bold design elements. The collection featured a mix of sculptural and oversized silhouettes alongside daringly short lengths, creating a balance between structure and fluidity. Key pieces included voluminous skirts paired with tight-knit tank tops, as well as garments incorporating trompe-l'œil effects that played
- [Off-White Spring 2025 Denim And Leather Looks](https://www.denimology.com/off-white-spring-2025-denim-and-leather-looks/): Off-White’s Spring/Summer 2025 collection, titled "Duty Free," took place during New York Fashion Week. The event took place on a public basketball court, symbolizing inclusivity and community. Off-White is a company launched by late Virgil Abloh. Its home-is-everywhere-and-nowhere aspect was befitting of its founder, who was one of the industry’s most peripatetic people. And it’s
- [Tommy Hilfiger - Fall/Winter 2024 Ad Campaign](https://www.denimology.com/tommy-hilfiger-fall-winter-2024-ad-campaign/): Patrick Schwarzenegger and his supermodel fiancée, Abby Champion, are the faces of the Tommy Hilfiger fall/winter 2024 ad campaign. The campaign showcases new seasonal essentials reimagined with the vibrant energy of New York City. the campaign offers a glimpse into the lives of the fashionable young couple. Their undeniable chemistry is captured in a series of portraits
- [Scotch & Soda - Comeback With Joe Jonas](https://www.denimology.com/scotch-soda-comeback-with-joe-jonas/): Scotch & Soda has been going through some rough times in the past years. But they are going for new beginnings this fall 2024. Scotch & Soda, the Amsterdam-based fashion brand, unveiled its fall/winter 2024 campaign, collaborating with Joe Jonas. The ad campaign marks the start of a bold new era for Scotch & Soda,
- [DenimsandJeans - Next Year in Egypt!](https://www.denimology.com/denimsandjeans-next-year-in-egypt/): DenimsandJeans is excited to unveil the next destination of 2025 - EGYPT. Egypt is a very promising upcoming location for denim sourcing for global buyers. With duty free access to both EU and US, improved infrastructure, investments in apparel industry and other factors, Egypt is getting very important for the denim industry. This new show
- [Marc Jacobs & Futura - Streetwear Collab](https://www.denimology.com/marc-jacobs-futura-streetwear-collab/): Marc Jacobs has teamed up with legendary street artist, Futura, for a special 40th-anniversary capsule collection. This collaboration showcases a fusion of Futura’s iconic graffiti aesthetic with Marc Jacobs’ classic pieces. The collection includes items like The Tote Bag, The Snapshot, unisex denim, hoodies, and ready-to-wear clothing. All are adorned with Futura's signature abstract artwork.
- [Good American x Cindy Crawford - Forever Young!](https://www.denimology.com/good-american-x-cindy-crawford-forever-young/): Supermodel, Cindy Crawford, is the new face of Good American, a size inclusive denim brand owned by Khloe Kardashian. Photographed by Cass Bird, the new campaign sees Crawford in a selection of Good American’s signature denim silhouettes worn with the brand's button-downs, curve-enhancing bodysuits, and leather pieces. Crawford, a truly ageless beauty, spilled the beans
- [Brown Denim - Mayor Trend This Coming Fall 2024](https://www.denimology.com/brown-denim-mayor-trend-this-coming-fall-2024/): Brown denim is going to be trending big this coming fall 2024. It's a super cool and versatile alternative to classic blue or black jeans. Not to mention the fact that we haven't seen lots of brown jeans around in a long time. So we are jumping at the chance to add a new denim
- [G-Star x Rhys McClenaghan - Denim x Sports!](https://www.denimology.com/g-star-x-rhys-mcclenaghan-denim-x-sports/): G-Star collaborated with Irish Olympic gymnast, Rhys McClenaghan, for their fall 2024 ad campaign. This partnership highlights G-Star's commitment to pushing boundaries by combining high-performance athleticism with innovative denim design. McClenaghan, known for his exceptional skills on the pommel horse, is featured performing his signature moves while wearing G-Star's latest denim innovations. The campaign introduces
- [Let Us Introduce Thorum - Wear With Your Jeans](https://www.denimology.com/let-us-introduce-thorum-wear-with-your-jeans/): While looking for what's out there we went for different, eye-catching, oh man, we need this right now! This said, what you will find here is not going to be your regular run-of-the-mill wear-with-your-jeans feature. We are especially proud to feature some less well known and/or new brands here. Outstanding for their unique products which
- [Sasson x Johnny Was - A New Era Comeback!](https://www.denimology.com/sasson-x-johnny-was-a-new-era-comeback/): The Sasson x Johnny Was collaboration, set to launch this week, merges the iconic heritage of Sasson Jeans with Johnny Was's bohemian style. The campaign, starring supermodel Lily Aldridge, celebrates the return of Sasson, reimagined for a new generation with a blend of nostalgia and modern fashion. The first drop will include eight denim styles,
- [Wrangler Bespoke - For Women By Women](https://www.denimology.com/wrangler-bespoke-for-women-by-women/): Wrangler®, today launched Bespoke, a new collection of jeans developed by women for women. Created by an all-female design team with a campaign fronted by female Wrangler employees, Wrangler Bespoke introduces a new era in women’s denim design. The collection marks Wrangler’s most ambitious women’s line to date, inspired by in-depth research to address the challenges of finding the perfect
- [Levi’s(R) x JJJJound  - Second Collaboration](https://www.denimology.com/levisr-x-jjjjound-second-collaboration/): Levi’s(R) & JJJJound will launch there second collaborative capsule, following the success of their first joint collection, This season, focus shifts to a dark washed denim palette, presenting a ten-piece range of apparel and accessories that seamlessly blends timeless Levi’s® denim craftsmanship with JJJJound’s minimalistic design philosophy. Starting off the collection is the 501® ’93 Jeans, made from
- [Let's Agree To Disagree? Skinny Black Jeans](https://www.denimology.com/lets-agree-to-disagree-skinny-black-jeans/): Every fashionista, every fashion conscious person, every fashion blog and magazine have been declaring the death of skinny jeans. But what does this actually translate to in "real" life, huh? Tell us you haven't (shamefully) reached into your closet and grabbed your last year's favorite skinny jean... we hear you! And it was like most
- [Chanel x Lily-Rose Depp in a Denim Mini-Skirt!](https://www.denimology.com/chanel-x-lily-rose-depp-in-a-denim-mini-skirt/): Chanel is introducing a new accessory - part watch, part wired headphones - linked together with the brand's trademark chain. The collaboration is about the luxury brand and Lily-Rose Depp with headphones/necklace/watch wearing a super cute denim skirt! The reason why Chanel chose Lily-Rose is because she is one of the celebs bringing wired headphones back
- [Tommy Hilfiger's Fall 2024 Ad Campaign](https://www.denimology.com/tommy-hilfigers-fall-2024-ad-campaign/): For his fall 2024 ad campaign, Tommy Hilfiger untied once again with Stray Kids. K-pop group Stray Kids has a long history with Hilfiger, including a much talked-about appearance at this year's Met Gala. In the video, the group poses in front of Manhattan's skyline, outfitted in Hilfiger’s new classic-meets-preppy menswear. Inspired by the layers
- [The Six Best Denim Brands For Petite Women](https://www.denimology.com/the-six-best-denim-brands-for-petite-women/): So ok, we know that fashion these days makes it easy for us to choose or our inseam length. Any inseam length will be okay because we're just going to snip them off anyway. Right? No, absolutely not right. Because it's not only about inseams, but about the whole fit of the jeans. The waist,
- [Levi’s® x Kiko Kostadinov - A New Collaboration](https://www.denimology.com/levis-x-kiko-kostadinov-a-new-collaboration/): Levi’s® and Kiko Kostadinov partnered on their first collaborative project encompassing both men's- and womenswear. Each capsule collection premiered as an integrated component of Kiko’s mainline runway shows during Paris Fashion Week earlier this year in January 2024 and March 2024, respectively. On the Menswear side, Kiko Kostadinov reinterpreted Levi’s® Engineered Jeans™ archival features from the 1990s,
- [GAP Says Let's Do It Like The Kids - Dance !](https://www.denimology.com/gap-says-lets-do-it-like-the-kids-dance/): Fair enough. Let's do it like the kids - dance! Remember Gap's cutest ad campaign for their kid's BTS campaign? So, the Gap dancing continues, and this time it's about us (adults?!):-) The brand just launched their fall ‘Get Loose’ campaign starring Troye Sivan and dance group, CDK Company. Directed and choreographed by Sergio Reis. Set
- [Another A-Mazing Calvin Klein Ad Campaign!](https://www.denimology.com/another-a-mazing-calvin-klein-ad-campaign/): Calvin Klein's ad campaigns are something we enjoy watching every season! After featuring Camila Morrone, Jungkook and BLACKPINK‘s Jennie in his spring 2024 campaigns, now it's Mingyu. The rapper, a member of supergroup, Seventeen, is the star of a new Fall 2024 Calvin Klein campaign. The iconic brand released the imagery Friday, flooding social media with photos
- [Ksubi Fall 2024 - MAD MAD WORLD!](https://www.denimology.com/ksubi-fall-2024-mad-mad-world/): So, about the Ksubi fall 2024 newest drop, aptly named Mad Mad World: If you love unpredictable, unconventional, well, un- everything (lol) then this capsule is definitely made for you! This Ksubi fall 2024 capsule celebrates chaos, non-conformity, and unpredictability. The collection is a continuation of the punk aesthetic Ksubi introduced in the pre-Spring 2024
- [Hudson Jeans x Brooks Nader Collab Spring 2025](https://www.denimology.com/hudson-jeans-x-brooks-nader-collab-spring-2025/): Hudson Jeans will launch a 17-piece collection with supermodel and actress, Brooks Nader, in March 2025. In addition to fashion basics, the line will include a new Hudson denim fit called the Beth Straight. This new style will also feature Hudson’s signature rear flap pocket. Nader collaborated closely with the Hudson team to create the
- [Michael Kors - Fall/Winter Ad Campaign](https://www.denimology.com/michael-kors-fall-winter-ad-campaign/): The Michael Kors Fall/Winter 2024 ad campaign, part of his collection titled "Timeless," was showcased at the former Barneys New York flagship store. Michael Kors took a trip to Los Angeles for his Fall 2024 campaign, with a super cool crew in tow. Olivia Palermo, Lenny Kragba, Mathilda Gvarliani, Ilias Loopmans, Ali Dansky, and Diane Chiu.
- [Polo Ralph Lauren x Naiomi Glasses Collab](https://www.denimology.com/polo-ralph-lauren-x-naiomi-glasses-collab/): Ralph Lauren's latest collaboration with Naiomi Glasses, a seventh-generation Diné (Navajo) weaver, is part of their Artist-in-Residence program and has garnered significant attention. The third drop of this collaboration, expected in August 2024, continues to showcase the intricate and culturally rich designs that reflect Navajo weaving traditions. This collection, named "Denim Dream," is a tribute
- [Wrangler - The Collegiate Collection Returns](https://www.denimology.com/wrangler-the-collegiate-collection-returns/): Wrangler’s Collegiate Collection returns for another season offering gameday apparel essentials for students, alumni and fans to show their school pride. Wrangler’s third installment of Collegiate Collection delivers undefeated gameday gear. It's all about providing quality, comfort and style from the tailgate to the stadium all season long. During this monumental time for college football, Wrangler
- [Madewell Makes A Promise This Fall - Find Out!](https://www.denimology.com/madewell-makes-a-promise-this-fall-find-out/): For this fall 2024 Madewell promises us that there is such a thing as the perfect jean! And if you still don't believe it, watch this video below! You might be asking - what exactly are "perfect" jeans. Is there even such a thing as perfect jeans? Well, simply put, the perfect jeans are those
- [Grey Jeans Are The Must-Do Trend This Fall](https://www.denimology.com/grey-jeans-are-the-must-do-trend-this-fall/): We have been talking about grey jeans here @Denimology for many seasons. And with fall approaching, grey jeans are definitely going to be a must-do once again. Yep, grey jeans are trending again this fall. Especially because of their ability to pair well with a big variety of outfits, making them a stylish alternative to
- [Trend Report - Denim Fits To Expect This Fall](https://www.denimology.com/trend-report-denim-fits-to-expect-this-fall/): This coming fall 2024 we will be seeing lots of "Déjà vu" denim fits, agreed. But there will also be variety of new looks and trends that expand beyond the traditional styles. Mainly, most of what we have seen already will be back with somewhat different details. Here are some of the standout trends: 1.
- [Baggy Jeans - Let's Talk About Volume!](https://www.denimology.com/baggy-jeans-lets-talk-about-volume/): #post_excerptBaggy jeans are more than just a trend. They represent a shift towards a more relaxed and inclusive approach to fashion, where comfort and individuality take center stage.
- [PacSun Teams With Pinterest - Better In Baggy](https://www.denimology.com/pacsun-teams-with-pinterest-better-in-baggy/): PacSun teamed with Pinterest for a series of experiences that support the launch of the "Better in Baggy" fall 2024 ad campaign focused on baggy denim. Oh and btw, didn't we mention in our feature yesterday?!? Baggy jeans are really a thing... The "Better in Baggy" campaign celebrates the return of baggy denim, focusing on
- [Alexander Wang - Dramatic Zippers Anyone?](https://www.denimology.com/alexander-wang-dramatic-zippers-anyone/): Alexander Wang has always been about studs and zippers. And this coming fall he's become even more pronounced about this fetish leather and zipper "drama".Alexander Wang has always been about studs and zippers. And this coming fall he's become even more pronounced about this fetish leather and zipper "drama". Actually, this focus on zippers and dramatic flair is very much in line with Wang's aesthetic of blending streetwear influences with high fashion, pushing the boundaries of conventional style​ His
- [Charli XCX x Billie Eilish - Music & Denim](https://www.denimology.com/charli-xcx-x-billie-eilish-music-denim/): Charli xcx's Brat summer is continuing full-steam ahead - and now Billie Eilish is on board. And there's baggy denim included!
- [Forever Lee! Forever 21 x Lee BTS Collaboration](https://www.denimology.com/forever-lee-forever-21-x-lee-bts-collaboration/): #post_excerptForever 21 is kicking off this year’s back-to-school season with a nod to nostalgia, unveiling a collaboration with the iconic denim brand Lee®. Forever 21 is kicking off this year’s back-to-school season with a nod to nostalgia, unveiling a collaboration with the iconic denim brand Lee®. Inspired by the soulful Americana of the ‘70s and Lee’s iconic Rider™ Jacket, the limited-edition collection introduces a range of trendy pieces celebrating retro denim classics. The Forever 21 x Lee Collection is centered around the denim, which delved into Lee's rich heritage,
- [Eytys Spring 2025 - On Him And Her Lookbook](https://www.denimology.com/eytys-spring-2025-on-him-and-her-lookbook/): Before we go to the details of the Eytys spring 2025 looks, let us tell you about a quite intriguing fact. Eyety's creator and designer, Max Schiller, declared himself "tired of the pervasive influence of perfect AI imagery". And because of this he had the lookbook shot on an iPhone in the office. And not
- [American Eagle x Coco Gauff "Live Your Life"](https://www.denimology.com/american-eagle-x-coco-gauff-live-your-life/): American Eagle wants to inspire you to ‘Live Your Life’ through self-expression and connection. The call call to action is meant to encourage today's digital generation to enjoy the world around them through optimism, culture and connection with themselves and others. Live Your Life was first debuted by the AE brand 20 years ago and today it
- [GapKids - Be Uniquely Yourselves Ad Campaign](https://www.denimology.com/gapkids-be-uniquely-yourselves-ad-campaign/): Gap’s Back-To-School GapKids Campaign Celebrates Kids Being Uniquely Themselves. Gap’s Back-To-School GapKids Campaign Celebrates Kids Being Uniquely Themselves. Encouraging kids to move freely as true originals, inspiring them to be confident and unapologetically themselves through music, fashion, and dance. And there's more: The ad campaign also features a nostalgic "Napoleon Dynamite" reunion. The campaign video is titled "Just dance". It showcases kids expressing themselves
- [Wrangler x Beyond Retro - Celebrate Vintage!](https://www.denimology.com/wrangler-x-beyond-retro-celebrate-vintage/): After a successful first launch in 2022, Wrangler® yesterday announced the launch of the second installment of Wrangler Reborn™ . Which is the brand's latest collection to celebrate the upcycling of denim. The newest Wrangler Reborn™ sees the brand collaborate with BVH Services’ brand Beyond Retro, for the first time. BVH are one of the largest vintage retailers across Europe. Producing on-trend After a successful first launch in 2022, Wrangler® today announced the launch of the second installment of Wrangler Reborn™ .
- [3.Paradis Fall 2024 - Denim Looks](https://www.denimology.com/3-paradis-fall-2024-denim-looks/): The 3.Paradis Fall 2024 Collection is titled "The Sun Doesn’t Shine in the Shade". Hm, pretty obvious, isn't it!
- [Diesel + Hoshi - New Brand Ambassador](https://www.denimology.com/diesel-hoshi-new-brand-ambassador/): Diesel has some great news to share with us. It is confirmed, Hoshi is their newest brand ambassador.
- [Hollister - Whaaaat Back To School? Already?](https://www.denimology.com/hollister-whaaaat-back-to-school-already/): Hey guys, no worries, school time is still ages away! This is just about the newest Hollister Ad Campaign, so relax please!
- [John Elliott - Fall 2024 Men's Lookbook](https://www.denimology.com/john-elliott-fall-2024-mens-lookbook/): John Elliott's fall 2024 denim styles are like right in the middle. Let us explain:
- [rag & bone Fall 2024 Women's Lookbook](https://www.denimology.com/rag-bone-fall-2024-womens-lookbook/): The rag & bone fall 2024 collection continues the brand's tradition of blending British heritage with contemporary New York style. Still, for this coming fall rag & bone goes more country than urban. But, as we have come to expect of the brand, they continue focusing on high-quality fabrics, expert tailoring, and trendy designs. The
- [LOEWE Fall/Winter 2024 Ad Campaign x Mr. 007](https://www.denimology.com/loewe-fall-winter-2024-ad-campaign-x-mr-007/): Yep, you got that right! The LOEWE fall/winter 2024 ad campaign features Daniel Craig. He's the face, the main character actually, of LOEWE's latest campaign.
- [Good American x Irina Shayk - Good Denim](https://www.denimology.com/good-american-x-irina-shayk-good-denim/): In Good American‘s latest fashion campaign, supermodel, Irina Shayk, reveals the secret to achieving the ultimate model off-duty look with denim.
- [CELINE HOMME Skate - A SoCal Summer Fantasy!](https://www.denimology.com/celine-homme-skate-a-socal-summer-fantasy/): The CELINE HOMME Skate Ad Campaign for Summer 2024 represents a fusion of luxury fashion with skate culture.
- [And The Top Trending Color is - RED!](https://www.denimology.com/and-the-top-trending-color-is-red/): Talking about top trending colors and styles here is what we love to do whenever possible. And today we're all about the color red.
- [Street Style 2024 - Denim, Leather & More](https://www.denimology.com/street-style-2024-denim-leather-more/): It's time again to have a look at what "real" people are wearing out there. And nothing better than checking out street styles,
- [American Eagle x Aerie - A Match Made in Denim](https://www.denimology.com/american-eagle-x-aerie-a-match-made-in-denim/): "American Eagle: A Match Made in Denim" is a campaign that highlights American Eagle's expertise in creating perfect denim pieces. This unique collaboration, actually their first of this kind, is a soft and stretchy athleisure collection that looks like denim. The limited-edition capsule is inspired by AE’s best-selling jeans and uses the same innovations that
- [True Religion x Chief Keef - Fashion x Music](https://www.denimology.com/true-religion-x-chief-keef-fashion-x-music/): The collaboration between True Religion and Chief Keef is a notable fusion of fashion and music.
- [We Need To Talk About Skinny Jeans - Again](https://www.denimology.com/we-need-to-talk-about-skinny-jeans-again/): Yes, we definitely do need to talk about skinny jeans. After all, this subject has probably been one of the biggest fashion controversies these past seasons.
- [Balenciaga F/W 2024 Fashion Show - Meditate](https://www.denimology.com/balenciaga-f-w-2024-fashion-show-meditate/): Balenciaga' wants you to watch the show and chill. We're not kidding. When we thought we've seen it all, here comes Balenciaga's Demna Gvasalia with a new surprise.
- [Natasha Zinko Resort 2025 - Extra Large Denim!](https://www.denimology.com/natasha-zinko-resort-2025-extra-large-denim/): Natasha Zinko's Resort 2025 denim styles are definitely about extra large! And just a few days ago we published our feature about wide-leg jeans which are top trending. So now you can go even larger and/or wider!
- [Top Trend We 💙- Wide-Leg Jeans Are So RN!](https://www.denimology.com/top-trend-we-💙-wide-leg-jeans-are-so-rn/): Keeping in touch with top trends is our favorite thing! And right now it's totally all about wide-leg jeans.
- [HAPPY 4TH OF JULY 2024](https://www.denimology.com/happy-4th-of-july-2024/)
- [Junya Watanabe S/S 2025 - Denim And Patchwork](https://www.denimology.com/junya-watanabe-s-s-2025-denim-and-patchwork/): Has Junya Watanabe exhausted denim and patchworks, two key codes of his brand? Hardly.
- [Ksubi x Patty Mills - We💙Denim x Sports Collabs](https://www.denimology.com/ksubi-x-patty-mills-we💙denim-x-sports-collabs/): Ksubi and NBA champion and Olympic medalist, Patrick ‘Patty’ Mills, have teamed up. And the results are an interesting mix capsule of denim and sports.
- [What To Expect - New Men's Denim Looks S/S 2025](https://www.denimology.com/what-to-expect-new-mens-denim-looks-s-s-2025/): When shopping for new jeans, it is always useful to know what to expect for the coming seasons. What kind of styles are going to be trending. And what denim fit is going to be hot next year still. Giving us a good reason to invest in that kind of style.
- [G-Star Walter x Van Beirendonck - Colorful!](https://www.denimology.com/g-star-walter-x-van-beirendonck-colorful/): G-Star RAW and Walter Van Beirendonck have teamed up for an innovative capsule collection titled "Denim with Balls".
- [Let Us Re-Introduce You to KSENIASCHNAIDER](https://www.denimology.com/let-us-re-introduce-you-to-kseniaschnaider/): KSENIASCHNAIDER is a Kyiv-based brand founded by Ksenia and Anton Schnaider. They have been one of the pioneers in sustainable fashion. Especially through their industrial-level upcycling efforts which include transforming vintage jeans into new creations​. Really exceptional and totally out-of-the-box pieces. So totally your thing if you are aiming for eye-catching and different. Don't just
- [Dhruv Kapoor - Fluid Spring 2025 Collection](https://www.denimology.com/dhruv-kapoor-fluid-spring-2025-collection/): Dhruv Kapoor's spring 2025 collection is definitely worth checking out. And for those of you who are not yet familiar with this brand - let us introduce:
- [Ralph Lauren - USA’s Paris Olympics Uniforms ](https://www.denimology.com/ralph-lauren-usas-paris-olympics-uniforms/): Once again Ralph Lauren is showing his love for denim. Yep, denim is going to be part of the USA Olympic team in Paris.
- [Lucky Brand x Grateful Dead - Classic Rock](https://www.denimology.com/lucky-brand-x-grateful-dead-classic-rock/): Lucky Brand and classic rock band, Grateful Dead, teamed up. And the result is a feast for all denim and classic rock music lovers!
- [MM6 Maison Margiela - Resort 2025 Lookbook](https://www.denimology.com/mm6-maison-margiela-resort-2025-lookbook/): The MM6 Maison Margiela Resort 2025 collection continues the brand's tradition of blending the avant-garde with wearable fashion. Meaning they are offering pieces that encourage personal expression and playful experimentation​. A call for your own creativity! For women key pieces include slit-back tops, t-shirts resembling DIY peplums, and denim skirts with reimagined placements of pockets
- [Martine Rose - Leather And Denim Spring 2025](https://www.denimology.com/martine-rose-leather-and-denim-spring-2025/): Martine Rose's spring 2025 collection wowed us with their leathers. And there's also some cool washed out blue and black denim. Martine Rose's Spring 2025 menswear was showcased at Milan Men's Fashion Week this past week. The collection continues her tradition of blending subversive elements with classic menswear. For next year's spring, Rose explored themes
- [Paul Smith - A New Collab With Lee And More](https://www.denimology.com/paul-smith-a-new-collab-with-lee-and-more/): Paul Smith has a super cool collab with iconic denim brand, Lee, coming up. But before we go there, here's some news about the brand's re-appearance. To present his spring 2025 collection, Paul Smith chose Pitti Uomo in Florence to mark his return after 31 years. This collection drew heavy inspiration from the bohemian spirit
- [Be Proud In Denim - Pride Month June 2024](https://www.denimology.com/be-proud-in-denim-pride-month-june-2024/): Once again, Pride Month is here bringing a range of colorful collections with it. And you must of course celebrate proudly in your favorite denim outfit. Each June, LGBTQIA+ communities and identifying individuals come together to celebrate the power of identity, belonging, and self-expression. And, as every year, many labels have launched vibrant collabs including
- [Dsquared2 - Spring 2025 "Shredded" Lookbook](https://www.denimology.com/dsquared2-spring-2025-shredded-lookbook/): Shredded, very artfully shredded, though - is what Dsquared2 spring 2025 fashion is going to be about. Once the plush red velvet curtains opened, red-lit glass cages descended from the ceiling, with (scantily clad) male dancers engaging in a rather hot performance - at least by fashion show standards. The Catens were probably by the
- [Diesel – Behind the Denim Continues](https://www.denimology.com/diesel-behind-the-denim-continues/): Diesel's Behind The Denim Series continues with two more episodes. and just to refresh your memory, you can have a look at the first episode here. Diesel: Behind the Denim is about the journey of a brand that has consistently pushed the boundaries of fashion, especially in the realm of denim. Diesel's story is one
- [Coperni Resort 2025 - Jeans or Shorts? Both!](https://www.denimology.com/coperni-resort-2025-jeans-or-shorts-both/): designed by Arnaud Vaillant and Sébastien Meyer, reflects a blend of modern sophistication and tech-savvy
- [A.P.C. x Katie Holmes - A Perfect Match!](https://www.denimology.com/a-p-c-x-katie-holmes-a-perfect-match/): We've always admired and are huge fans of Katie Holmes' denim styles. And hooking up with A.P.C. seems to be a logical choice for both, Katie and the brand. Like we said - a perfect match! Just to remind you, when boyfriend jeans first became a thing - Current Elliott, remember? Well, Holmes was one
- [Comeback x Flashback! Denim + Adidas Sneakers](https://www.denimology.com/comeback-x-flashback-denim-adidas-sneakers/): Nothing new about pairing denim and sneakers, right! BUT there is one unexpected surprise
- [Trucker Revival: Levi's x Starter Jacket Fusion](https://www.denimology.com/trucker-revival-levis-x-starter-jacket-fusion/): In the heart of a bustling metropolis, the fashion world buzzes with excitement as the spring 2024 collaboration between Levi's
- [BLANKNYC - The Hottest Top Trending Denims](https://www.denimology.com/blanknyc-the-hottest-top-trending-denims/): This is why we love New York based lifestyle brand, BLANKNYC: You can always count on them to deliver the hottest and coolest top denim trends of the season for very accessible prices and great quality. Following up with our BLANKNYC S/S 2024 lookbook feature a few months ago - let's talk here about our This is why we love New York based lifestyle brand, BLANKNYC: You can always count on them to deliver the hottest and coolest top denim trends of the season for very accessible prices and great quality. Following up with our BLANKNYC S/S 2024 lookbook feature a few months ago - let's talk here about our
- [Linen Denim - What Exactly Is This About?](https://www.denimology.com/linen-denim-what-exactly-is-this-about/): Linen denim - did you also stop and think about what exactly this expression implies? I mean, yes, we know linen clothing. And we definitely know about denim fabrics. We've heard about cashmere denim - a super soft and very comfortable fabric, and raw denim, selvedge denim... But linen denim is relatively new. Well, it's
- [Gucci Resort 2025: Denim, Leather And - Leather!](https://www.denimology.com/gucci-resort-2025-denim-leather-and-leather/): The Gucci Resort 2025 collection includes some really cool denim and definitely lots of leather. The fashion show took place last month at the Tate Modern Tanks in London, one of London's main symbols of design and creativity. And - interestingly - this was something of a full-circle moment. It was there in London, at
- [Wide-Leg Jeans - And Why You Need Them RN!](https://www.denimology.com/wide-leg-jeans-and-why-you-need-them-rn/): These seasons wide-leg jeans are a must-have for anyone looking to refresh their wardrobe. Not only are they
- [We💙Balenciaga - First Time Show in China - Resort 2025](https://www.denimology.com/we💙balenciaga-first-time-show-in-china-resort-2025/): Balenciaga presented its Resort 2025 collection in Shanghai. Presenting a fashion show in China is a first time for the brand's creative
- [Dsquared2 - Did They Become Moderate?](https://www.denimology.com/dsquared2-did-they-become-moderate/): As opposed to what we have come to expect from the brand, the pre-fall denim styles and washes do seem quite laid back. Continuing the
- [Calvin Klein x Jennie Denim Ad Campaign](https://www.denimology.com/calvin-klein-x-jennie-denim-ad-campaign/): BLACKPINK‘s Jennie once again partners with Calvin Klein for their spring 2024 ad campaign. And this time it's about the brand’s denim collection. Serving as the face of Calvin Klein since 2021, Jennie’s return marks a significant milestone in her ongoing partnership with Calvin Klein. This journey has already seen her launch her own exclusive capsule collection in
- [Denim Overalls - We Have Actually Missed You!](https://www.denimology.com/denim-overalls-we-have-actually-missed-you/): All through winter our thoughts have been upmost about keeping warm. More than being stylish and fashionably dressed
- [Vetements - Over-Uber Looks Continue! Fall 2024](https://www.denimology.com/vetements-over-uber-looks-continue-fall-2024/): Named the “The most Vetements show ever,” the coming fall 2024 collection definitely put a new meaning to the word over sized, as in massive huge.
- [VERSACE Jeans Couture - S/S 2024 New Perspective](https://www.denimology.com/versace-jeans-couture-s-s-2024-new-perspective/): Created in collaboration with BRAVÒ STUDIO, the seasonal campaign pivots away from AI and hyperreality, and instead focuses on individualism.
- [Mihara Yasuhiro Fall/Winter 2024 - All About Extreme  Oversized](https://www.denimology.com/mihara-yasuhiro-fall-winter-2024-all-about-extreme-oversized/): Mihara Yasuhiro's winter 2024 collection titled “Wobbler Part Four” continues the “Big Silhouette” series the designer introduced for spring 2024. It was steeped in nostalgia, and boosted by a squad of “Paris” cheerleaders who resurged
- [Fear Of God ESSENTIALS - Spring/Summer 2024](https://www.denimology.com/fear-of-god-essentials-spring-summer-2024/): For those of you who are not familiar with this brand - ESSENTIALS is the sister brand of Jerry Lorenzo's
- [OUTER<KNOWN Sustainable Denim - Lookbook](https://www.denimology.com/outerknown-sustainable-denim-lookbook/): Founded in 2015 by pro surfer, Kelly Slater, and creative director, John Moore, Outerknown’s mission is to craft beautiful, lasting wardrobe staples
- [G-Star RAW x Drag, Drama, Denim Collaboration](https://www.denimology.com/g-star-raw-x-drag-drama-denim-collaboration/): In the latest audacious move, G-Star RAW unveiled ‘Denim Drags,’ a partnership with 'The Nightmare Disorder' that redefines the elements of denim.
- [GUESS Jeans x Iris Law Ad Campaign S/S 2024](https://www.denimology.com/guess-jeans-x-iris-law-ad-campaign-s-s-2024/): Iconic lifestyle brand, Guess, has named model Iris Law its first ambassador.
- [Good American - Jeans For The Tallest Ladies!](https://www.denimology.com/good-american-jeans-for-the-tallest-ladies/): Good American, known for their size inclusivity, heard all of you tall ladies complaining about never finding trendy jeans with a longer inseam.
- [Citizens OF Humanity - The Beach Jeans!](https://www.denimology.com/citizens-of-humanity-the-beach-jeans/): Yes, you did read that right! Citizens Of Humanity added the perfect pair of jeans for us to be "beach worthy" denim clad! And not only for the beach.
- [Gap x DÔEN  - Collaboration Happening Soon](https://www.denimology.com/gap-x-doen-collaboration-happening-soon/): Gap and Dôen teamed up to celebrate sisterhood - and California classics - with an exclusive summer capsule.
- [Andersson Bell - Fall/Winter 2024/25 Lookbook](https://www.denimology.com/andersson-bell-fall-winter-2024-25-lookbook/): Andersson Bell is a Seoul-based brand founded in 2014 by Dohun Kim, celebrating its 10-year anniversary with an amazing new collection for fall and winter 2024/25.
- [One Teaspoon - How About Going Wild?!](https://www.denimology.com/one-teaspoon-how-about-going-wild/): WILD AT HEART. A new collection that embodies the true ethos of One Teaspoon. A cult brand which became synonymous for super cool distressed denim shorts.
- [Bangladesh Denim Expo - Embracing the Future!](https://www.denimology.com/bangladesh-denim-expo-embracing-the-future/): Bangladesh Denim Expo is an international platform promoting the Bangladeshi denim industry towards Reimagine.
- [Kolor - Fall/Winter 2024/25 Lookbook](https://www.denimology.com/kolor-fall-winter-2024-25-lookbook/): Kolor is the brainchild for former Comme des Garçons' Japanese designer, Junichi Abe.
- [LEVI'S® X ERL 2nd Collaboration](https://www.denimology.com/levis-x-erl-2nd-collaboration/): Last year, Levi's® joined forces with Eli Russell Linnetz’s ERL, a California based fashion label that has made waves with playful, retro-inspired designs.
- [Skinny Jeans For Him - Definitely A Thing!](https://www.denimology.com/skinny-jeans-for-him-definitely-a-thing/): Fashionistas and, in fact, most of the trend conscious people have been confirming that skinny jeans for women are second or third choice these seasons.
- [7 For All Mankind - Confirming The Western Trend](https://www.denimology.com/7-for-all-mankind-confirming-the-western-trend/): If you have read our trend reports over the past few months, then you definitely know that Western style is a huge thing this season.
- [The Attico x AI Muse, Mirella, Ad Campaign](https://www.denimology.com/the-attico-x-ai-muse-mirella-ad-campaign/): The Attico x AI Muse, Mirella, Ad Campaign. AI's are really a thing and for quite some time also invading (is that the right expression even) the fashion world.
- [Undercover Fall 2024 Women's Lookbook](https://www.denimology.com/undercover-fall-2024-womens-lookbook/): Jun Takahashi's UNDERCOVER embodies the quintessence of Japanese cool, channeling raw-edged rebellion and dramatic high-concept elegance.
- [Wrangler - Commitment To Sustainability](https://www.denimology.com/wrangler-commitment-to-sustainability/): Wrangler is working on a number of new partnerships in a continued strategic effort to keep denim waste out of landfills through systemic circularity practices.
- [Levi's WellThread Spring/Summer 2024 Collection](https://www.denimology.com/levis-wellthread-spring-summer-2024-collection/): Levi’s is lowering their environmental footprint with sustainably-sourced clothing through WellThread designs. Levi’s WellThread Spring/Summer 2024 capsule.
- [Diesel - Introducing Behind the Denim](https://www.denimology.com/diesel-introducing-behind-the-denim/): Aiming to add a dose of pizzazz to the issue of sustainability, Diesel is launching a mini-documentary series, in sync with the brand’s fun and irreverent style
- [AG Jeans - What's Old Is New Collection S/S 2024](https://www.denimology.com/ag-jeans-whats-old-is-new-collection-s-s-2024/): What's old is new again. Yesterday's jeans become today's denim as AG Jeans' 'The Jean of Tomorrow™' evolves.
- [Ripped Jeans - Now, Always, And Forever!](https://www.denimology.com/ripped-jeans-now-always-and-forever/): As promised in our women's feature about ripped jeans, here's for you, guys! Ripped Jeans always add a certain edge to any outfit, and we mean ANY outfit.
- [Grey Reigns: The Ultimate 'IT' Color of the Moment](https://www.denimology.com/confirmed-grey-is-the-it-color-rn/): Discover the versatility of grey jeans, a staple for any occasion! From casual to dressed-up looks, find your perfect pair for this colorful summer season.
- [Unlock Spring 2024 Style: Frame x Amelia Gray Campaign](https://www.denimology.com/frame-x-amelia-gray-ad-campaign-spring-2024/): Frame introduces Amelia Gray as their latest ambassador for S/S24, following Gisele Bündchen's stint. Join us as we unveil our newest ad campaign.
- [Discover Denim Delights: India's Show on the Horizon](https://www.denimology.com/denimsandjeans-india-show-happening-soon/): Embrace your uniqueness at our denim exhibition. Redefining perfection, we believe denim is for everyone. Confidence and comfort for all body types.
- [Unlock Elegance: DL1961 S/S 2024 Women's Fashion](https://www.denimology.com/dl1961-s-s-2024-womens-lookbook/): Dive into DL1961's sustainable essentials & spring/summer '24 collection. Explore wide legs, earthy hues, and revamped styles for a fresh take on fashion.
- [Ksubi x Trippie Redd: Exclusive Spring 2024 Collaboration](https://www.denimology.com/ksubi-x-trippie-redd-collab-spring-2024/): Discover the latest Ksubi collaboration featuring ripped, destroyed, and destructed jeans. Explore now for edgy spring styles!
- [Forever 21's Faux-Leather: Discover Chic New Styles!](https://www.denimology.com/forever-21-we🖤the-faux-leather-collection/): We've always been so very hooked on the Forever 21 faux leathers. Super cool pieces, super reasonable prices, and super top trending!
- [Y/Project FW 2024: Explore Latest Lookbook!](https://www.denimology.com/y-project-fall-winter-2024-lookbook/): The fall/winter 2024 collection commemorates ten years of Glenn Martens at the helm of Y/Project. The Belgian designer is also the creative director of Diesel.
- [DKNY x Kaia Gerber: Exciting Spring 2024 Ad Campaign!](https://www.denimology.com/dkny-x-kaia-gerber-spring-2024-ad-campaign/): Dive into the excitement of DKNY's 35th anniversary with Kaia Gerber in their Spring 2024 ad campaign. Iconic American fashion reborn!
- [Lee x Angel Chen: Exclusive Spring 2024 Collaboration](https://www.denimology.com/lee-x-angel-chen-collab-spring-2024/): Discover Lee's vibrant collaboration with Angel Chen, blending East-meets-West streetwear. Dive into sunny hues and latest fashion trends!
- [Triarchy - LBD in Denim? Yes Please!](https://www.denimology.com/triarchy-lbd-in-denim-yes-please/): So this is really a feast for all of us denim loving ladies in need of a little black dress that's not too meh, run-of-the-mill! And it gets even better: a black tuxedo denim dress! And it's sustainable denim! Did we get your attention?! Triarchy, in partnership with Bergdorf Goodman, has released an exclusive tuxedo
- [New White Jeans For The Denim Loving Guy](https://www.denimology.com/new-white-jeans-for-the-denim-loving-guy/): We did a feature about white jeans for the ladies, and we promised you the same. So, here you go. Find out about our team's picks and why we love them.
- [Dive into RE/DONE's Latest Collection!](https://www.denimology.com/re-done-its-corduroy-season/): Even if you are one of the most dedicated denim fan, you might just feel the need of giving your jeans some time off. Corduroys are a top trending way to do so.
- [Ferragamo Pre-Fall 2023: Exploring the Latest Denim and Leather Trends](https://www.denimology.com/ferragamo-pre-fall-2023-denim-leather-looks/): Continuing with our previews of the newest denim and leather trends for this coming fall and winter, we are featuring another haute-couture brand, Ferragamo.
- [Denim Day Is Tomorrow -  Wear Your Jeans!](https://www.denimology.com/denim-day-is-tomorrow-wear-your-jeans/): And for those of you who don't know - Denim Day is not only about you wearing your jeans. It is actually much more than just that. Denim Day was created in 1999 and is a day-long awareness campaign that allows us to honor survivors of sexual assault and start conversations about the dangers of
- [Adriano Goldschmied x Daily Blue Collection](https://www.denimology.com/7677-2/): Adriano Goldschmied, denim icon, actually - better still - the godfather of our century's denim, doesn't stop. Ever. After having had a hand in creating many brands like - of course - AG Jeans*, Citizens of Humanity, AGOLDE, just to mention a few, he's back with yet another denim adventure. And while we're at it.
- [Palace x Evisu Collaboration Spring 2024](https://www.denimology.com/palace-x-evisu-collaboration-spring-2024/): Continuing their collaborative venture, Palace Skateboards and Evisu reunite for the Spring/Summer 2024 season, unveiling their fourth exclusive capsule collection. The latest collection presents a diverse range of apparel and collectibles, featuring Evisu’s iconic denim pieces such as trucker jackets, five-pocket jeans, and jorts, alongside zip-up hoodies, t-shirts, cardigans, dice sets, and caps. Design highlights include
- [Trending Again (Still) - Ripped And Destroyed Denim](https://www.denimology.com/trending-again-still-ripped-and-destroyed-denim/): HER/SHE EDITION After long winter months of "too cold for ripped" - finally spring is back. And bringing back one of the most popular denim trends of the last decades. The ripped, destructed, and destroyed denims. Spring and summer - the time to show off some skin again - and we are totally on it!
- [Carve Designs - We're Craving Yellows!](https://www.denimology.com/carve-designs-were-craving-yellows/): What's the first color that comes to our mind when thinking about spring? No doubt here - it's definitely yellow! After the long winter months in blacks and dark blues we are craving light and bright colors. And Carve Designs delivers. The color of this season is without a doubt, butter yellow! If you’re looking
- [Pepe Jeans - "Take Me Somewhere" Ad Campaign](https://www.denimology.com/pepe-jeans-take-me-somewhere-ad-campaign/): Pepe Jeans London presents 'TAKE ME SOMEWHERE' - a campaign inspired by the feeling of Wanderlust. Born on the bustling streets of London in 1973, the British brand has always been characterized by an eclectic urban spirit and openness to discovering the wider world. This campaign is an adventure that will quench your Wanderlust in
- [Embellished And/Or Lace-Up Jeans Anyone?!](https://www.denimology.com/embellished-and-or-lace-up-jeans-anyone/): When it comes to embellished jeans we'd like to point out that these are actually the best option if you want to do something a bit different. Or when you feel like time out from your regular blue and blacks. Or maybe you are just up for trying a new look - there is always
- [Levi's - Festival Season Coming Up!](https://www.denimology.com/levis-festival-season-coming-up/): Yesss please! It's this time again when we are waking up from our winter hibernation and are more than ready for some outdoor fun again. And here comes Coachella! Right around the corner, and of course, as always, it will be not only about performers and VIP's, and mega models, but definitely and - yes
- [Cuffed Jeans Are Having Their Come-Back Moment!](https://www.denimology.com/cuffed-jeans-are-having-their-come-back-moment/): This spring and summer is going to be all about cuffs. When, for the past seasons, it used to be cut-off and frayed hems, it's bye-bye scissors as of right now! Remember years ago when boyfriend jeans were the biggest rave and how we used to cuff them - welcome to this decade's "new cuffing",
- [Cotte D'Armes 2024 Capsule Denim Collection](https://www.denimology.com/cotte-darmes-2024-capsule-denim-collection/): Cotte D'Armes does not believe in seasonal denim collections, but rather focuses on the release of special denims all during the year. Neither based on a specific season nor on any gender, Clarence Ruth, creative director of the brand, tells us: "Exclusive limited edition drops of Cotte D'Armes 2024 unisex denim collection, titled 'Not A
- [Tommy Hilfiger x Kendall & Friends Spring 2024](https://www.denimology.com/tommy-hilfiger-x-kendall-friends-spring-2024/): For his spring 2024 ad campaign, Tommy Hilfiger welcomes Kendall Jenner to the Tommy family. Kendall joined the family which includes Ebony Riley, Fai Khadra, Travis Bennett, Devon Lee Carlson, and Hannah Logan. Photographed by Renell Medrano, the tight-knit group are captured during upbeat moments in preppy modern classics. "Tommy makes great classics, reimagined for today," says Kendall. "Each
- [Skinny, But Not Skinny - Jeans, Of Course!](https://www.denimology.com/skinny-but-not-skinny-jeans-of-course/): We've had a lot of feedback from our readers about our skinny jeans feature. Outrageous exclamations as well as heart felt thank you notes. Most of you guys out there agreed with us, though - skinny jeans are a classic, a staple must-have in any denim lovers' closet. But still, there were also quite a
- [Heaven by Marc Jacobs Spring 2024 Ad Campaign](https://www.denimology.com/heaven-by-marc-jacobs-spring-2024-ad-campaign/): Seems that American rapper, Ice Spike, is really top trending this spring. Not only is she main attraction in Alexander Wang's spring 2024 campaign, but also superstars at Marc Jacobs'! Heaven by Marc Jacobs has unveiled its captivating spring 2024 campaign, embracing a fusion of contemporary style and nostalgic flair. The brand's latest campaign features four
- [Forever 21 x Ford Limited Collection Spring 2024](https://www.denimology.com/forever-21-x-ford-limited-collection-spring-2024/): Forever 21 and Ford have partnered to launch a limited-edition fashion collection that celebrates American heritage with the latest trend-focused nostalgic styles at an incredible value. The Forever 21 x Ford collection reintroduces today’s generation to a bygone era of quintessential Americana that saw car culture at the forefront. This co-branded collection was inspired by Ford’s rich history and influence on the
- [HELLESEY - Spring/Summer 2024 Lookbook](https://www.denimology.com/hellesey-spring-summer-2024-lookbook/): New York based brand, HELLESSY was launched by Sylvie Millstein in 2012 from her Soho studio, where she has since captivated women with her signature designs. Styled by celebrity fashion stylist Emma Jade Morrison and shot by Stefano Ortega, this spring, the HELLESSY woman enters a new dawn - Sylvie Millstein takes a more textural
- [RIP? Nope! Long Live The Skinny Jeans](https://www.denimology.com/rip-nope-long-live-the-skinny-jeans/): Come on guys! Let’s face it. When it comes to “real reality” admit it - you’re still reaching for your beloved skinnies. Even yours truly who’s been an anti-skinny activist for ages - I plead guilty. There’s just nothing that beats the classic uniform of jeans/shirt/blazer. Wearable for any occasion. In any situation. For any
- [Calvin Klein x Camila Morrone Spring 2024 Ad Campaign](https://www.denimology.com/calvin-klein-x-camila-morrone-spring-2024-ad-campaign/): Actress Camila Morrone stars in the latest Spring 2024 campaign for Calvin Klein Jeans. Shot by photographer Josh Olins, the campaign showcases Camila in new sun and optical styles throughout New York City, the hometown of the Calvin Klein brand. The images show Camila dressed in elegant new styles inspired by Calvin Klein Jeans’ signature
- [Acne Studios x ILLIT Spring 2024 Ad Campaign](https://www.denimology.com/acne-studios-x-illit-spring-2024-ad-campaign/): In an era where the fusion of music and fashion defines the cultural zeitgeist, Acne Studios has seamlessly integrated the burgeoning allure of K-Pop into its Spring 2024 campaign. At the heart of this stylish convergence is ILLIT, the fresh-faced K-Pop ensemble poised to take the global music scene by storm with their debut mini-album, “SUPER REAL ME,”
- [Extreme Wide-Leg Jeans - THE Top Trend RN](https://www.denimology.com/extreme-wide-leg-jeans-the-top-trend-rn/): If you haven't figured it out yet, or still don't want to believe it... there's no way around it. The extreme wide leg is the very hottest denim trend this season. Interesting, how we went from super skinny to super wide-leg, right! But that's what fashion is all about. Giving us a good reason (excuse)
- [Alexander Wang x Ice Spike Spring 2024 Campaign](https://www.denimology.com/alexander-wang-x-ice-spike-spring-2024-campaign/): Fresh off finishing her debut album, Ice Spice is showing off her fashion chops as the face of Alexander Wang’s spring ’24 collection. Titled 'Nocturna', the new collection infuses both the designer and rapper’s New York roots, taking inspiration specifically from New York City’s edgy culture and their own personal styles. Alexander Wang saw this as an opportunity to
- [RE/DONE & Pamela Anderson Collaboration](https://www.denimology.com/re-done-pamela-anderson-collaboration/): Pamela Anderson and RE/DONE teamed up to tribute some of the iconic supermodel's most memorable looks, resulting in a 25-piece collaboration. Launching as a sustainable partnership, the capsule collection takes cues from Anderson's passion for the planet and focuses on eco-conscious denim and apparel. The campaign for the collection was shot entirely by a team of women
- [Diesel x Lee - New Capsule Collection](https://www.denimology.com/diesel-x-lee-new-capsule-collection/): Remember, this past December we shared with you all about the exciting DIESEL❤VES collaboration?! Now, let's check out part two which just launched: Following the December partnership statement and exclusive preview in Europe and Japan, today Lee and Diesel announce that the new DIESEL❤VES LEE capsule is available globally. The two denim giants, in theory competitors,
- [Mavi - Spring/Summer 2024 Ad Campaign](https://www.denimology.com/mavi-spring-summer-2024-ad-campaign/): Inspired by the laid-back lifestyle of Southern California's coast and its '90s roots, Mavi’s SS24 collection channels retro-era design and features earth-friendlier fabrics. The campaign reflects LA’s natural beauty and laidback lifestyle, with enduring denim styles and effortless but elevated essentials. The brand continues to move towards their goal of having 100% sustainably produced denim
- [HUGO BLUE - Spring 2024 Ad Campaign](https://www.denimology.com/hugo-blue-spring-2024-ad-campaign/): Dive into the Blue! Sounds like the best invitation for us denim lovers! And his time who's calling is Hugo Boss, launching his brand new HUGO BLUE ad campaign. HUGO BLUE made its debut this season, with denim at its core along with streetwear and a variety of gender-neutral styles. Talents from across the creative
- [Stella McCartney Fall 2024 Denim Looks](https://www.denimology.com/stella-mccartney-fall-2024-denim-looks/): Stella McCartney can really be considered one of the fiercest defenders of sustainability. Ever since we have become aware of her in the fashion world - (remember her collaboration with Adidas) - she has been all about being environmentally friendly. Fiercely and dedicated. So it is no surprise that her fall 2024 fashion show began
- [Denim Expert - Biological Effluent Treatment Plant (ETP)](https://www.denimology.com/denim-expert-biological-effluent-treatment-plant-etp/): Towards Zero Impact: Denim Expert's Commitment to 100% Water Recycling and Zero Discharge of Hazardous Chemicals Denim Expert Ltd. remains steadfast in its commitment to sustainability and eco-conscious practices, setting an exemplary standard in the garment manufacturing industry. With an ambitious goal to achieve 100% water recycling and zero discharge of hazardous chemicals, the company
- [Introducing @Denimology: Abrand Jeans](https://www.denimology.com/introducing-denimology-abrand-jeans/): We are excited to introduce Abrand Jeans, a brand made and "bred" in Australia. Abrand Jeans, is the jeans brand of generation next. The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it. We create quality
- [Balenciaga Fall 2024 - Skinny Jeans, Come-Again?!](https://www.denimology.com/balenciaga-fall-2024-skinny-jeans-come-again/): Now here's something interesting! Balenciaga, a brand we dubbed as the master of over-uber-sized jeans, seems do be going skinny for this coming fall? Remember all of our features about Balenciaga's baggy babies - have a look here! But if you're not yet ready for a skinny flashback? That's ok, too! In his fall 2024
- [More Spring/Summer 2024 Denim Looks](https://www.denimology.com/more-spring-summer-2024-denim-looks/): Spring time - best "excuse" to go shopping for your new wardrobe, and especially new denim! After long dark winter months, we certainly deserve some uplifting again, right:-) And as it always helps to know what's going to be trending in the following seasons, we are always keeping you updated about the latest in denim
- [Diesel Spring 2024 Men/Women Lookbook](https://www.denimology.com/diesel-spring-2024-men-women-lookbook/): Diesel's spring/summer 2024 collection includes a series of looks for men and women built of shredded denim mixed and layered over with printed and sheer sheer fabrics to create a peeling paint effect. Unbelievable - those destructed, shredded denims from the collection. Just have a look how artfully they were done, with an incredible amount
- [Diesel Fall/Winter 2024/25 Runway Show](https://www.denimology.com/diesel-fall-winter-2024-25-runway-show/): At Milan Fall/Winter 2024 Fashion Week, Diesel/s Glenn Martin turned on the webcam during his fashion show. Thus being the first to open a runway show to the public. By turning on a webcam, he shared his world with one and all. In Peter Weir's 1998 film, 'The Truman Show', Truman Burbank discovers that the first thirty years of his
- [Levi's S/S 2024 Made In Japan Capsule](https://www.denimology.com/levis-s-s-2024-made-in-japan-capsule/): Levi’s latest launch is like a bespoke denim dream for denim lovers, the Made in Japan collection. Featuring amazing color patches, artful embroidery techniques, and fresh finishes, this collection offers a modern take on beautiful Japanese fabrics that have become some of the most coveted fabrics in the world. After denim manufacturing made its way
- [Extreme High-Waisted Jeans For Guys - Really?](https://www.denimology.com/extreme-high-waisted-jeans-for-guys-really/): Yep - at least, based on many denim previews we've assisted in the past months. Now, the question is not - are hi-rise jeans for him a thing, The real question is, are you going to extremes to jump on that wagon? And while we're at it - have you guys considered what we women
- [Designer Denims - Spring 2024 Arriving in Stores RN](https://www.denimology.com/designer-denims-spring-2024-arriving-in-stores-rn/): Spring is almost upon us - amazing how time flies! Looking back, we feel that the previews of the new 2024 collections we've featured were posted just years ago! But no, it was only a couple of months ago and right now, finally, we can see some of the new denims already arriving in stores
- [BLANKNYC S/S 2024 Men/Women Lookbook](https://www.denimology.com/blanknyc-s-s-2024-men-women-lookbook/): For their spring and summer 2024 BLANKNYC continues to keep it clean, simple, and true to their core. New York based brand, BLANKNYC, has always been about offering the latest trends in denim as well as in their lifestyle collections. Besides their jeans collections, they have become well loved for their amazing jackets - vegan
- [Marques' Almeida Fall 2024 Preview](https://www.denimology.com/marques-almeida-fall-2024-preview/): Before we start talking about Marques' Almeidas fall 2024 collection itself - we are so impressed with the diversity of the models in their runway show. For the fall/winter 2024 season Marta Marques and Paulo Almeida examined the passing of time and the idea of growing up. The result was them casting models featured in
- [Calvin Klein x Jungkook Spring 2024 Ad Campaign](https://www.denimology.com/calvin-klein-x-jungkook-spring-2024-ad-campaign/): Calvin Klein's ad campaign "affair" with Jungkook which started last year, continues with the brand's spring 2024 edition. Jungkook's Calvin Klein Jeans spring 2024 campaign was shot by Mert Alas and styled by Emmanuelle Alt. Above you can see the campaign video shot. The black and white imagery, true to the American lifestyle brand’s ’90s
- [Western Style Denim - Having It's Moment RN!](https://www.denimology.com/western-style-denim-having-its-moment-rn/): In the last few years we've noticed that Western style denim was "pushing" consistently - present in almost every preview we attended. And the coming spring and summer seasons are going to be pretty much all about Western styles. Fashion model, Bella Hadid, is one of the celebrities clearly on top of the western trend.
- [7 For All Mankind S/S 2024 Ad Campaign](https://www.denimology.com/7-for-all-mankind-s-s-2024-ad-campaign/): FOREVER LA, FOREVER MANKIND Forever LA, Forever Mankind is a love letter to the vibrant and diverse city of Los Angeles, the birthplace of the brand, nearly two decades ago. Honoring the city’s unique culture and distinctive point of views, the campaign sets out to showcase the uniquecosmopolis and attitude of the city’s creative inhabitants
- [True Religion x Saweetie Spring 2024 Ad Campaign](https://www.denimology.com/true-religion-x-saweetie-spring-2024-ad-campaign/): True Religion and American rapper, style icon, and Grammy nominee, Saweetie, teamed up for the brand's spring 2024 ad campaign, Titled 'Go There', he campaign showcases Saweetie wearing True Religion’s women’s collection, set against a backdrop of exotic locations. In the campaign video, Saweetie navigates through a series of theatrical sets in a single continuous take,
- [NOK NOK Fall/Winter 2024 Lookbook](https://www.denimology.com/nok-nok-fall-winter-2024-lookbook/): NEVER ENDING SIN Nok Nok released its fall/winter 2024 collection, named "never Ending Sin", inspired by the dark and turbulent times we are going through,… the energy crisis, war in Gaza and war in Ukraine is setting the tone for a kind of grey and uneasy mood. Blending tones of greys & blacks with touches
- [Gap x Dapper Dan Collab - DAP GAP](https://www.denimology.com/gap-x-dapper-dan-collab-dap-gap/): In a groundbreaking collaboration, Gap and Dapper Dan have introduced their latest venture, the DAP GAP Spring Collection. A significant evolution from their previous engagements. This new line ventures beyond the familiar territory of sweats to embrace an expansive array of western denim styles, paying homage to the archetypal cowboy while infusing the vibrant spirit of Harlem. The heart of Harlem
- [NYFW - If I Have To Choose One Pair of Jeans...](https://www.denimology.com/nyfw-if-i-have-to-choose-one-pair-of-jeans/): So here's the thing. New York Fashion Week is in full swing and I am once again faced with the big question. The recurring dilemma which has been happening every six months during the spring and fall fashion week events. Which pair of jeans will take me from the midday fashion events and the afternoon
- [ Lee x Basquiat Collaboration](https://www.denimology.com/lee-x-basquiat-collaboration/): This past February 6th, 2024, Lee® launched their super cool newest collaboration featuring the work of artist Jean-Michel Basquiat. Available globally, the Lee x Basquiat capsule blends legendary denim and groundbreaking art in unique styles for men and women. Bursting onto the New York City art scene in the ‘80s, Basquiat’s use of bright colors and striking graphics
- [Marine Serre Spring 2024 Denim And Metallic](https://www.denimology.com/marine-serre-spring-2024-denim-and-metallic/): Marine Serre's new collection takes us back to the fundamentals, embodying love through animalistic and physical expressions. Half of Marine Serre's spring 2024 collection was crafted from upcycled deadstock. And the rest was made from certified recycled fabrics and other materials. Which is important and good. You can see the denims from this collection in
- [Barrel-Leg Jeans - What Exactly Are Those?](https://www.denimology.com/barrel-leg-jeans-what-exactly-are-those/): A denim style that has been sneaking upon us for the past couple of years, the barrel-leg jeans, huh? Admitted, we haven't been overly attentive to those before but now there is no more denying it - barrel-leg jeans are definitely a rising trend in 2024. To sum it up, barrel-leg, or balloon leg jeans
- [Bottega Veneta Pre-Spring 2024 Ad Campaign](https://www.denimology.com/bottega-veneta-pre-spring-2024-ad-campaign/): For their pre-spring 2024 ad campaign Bottega Veneta really got something cool going on! Together with A$AP Rocky the brand transformed candid paparazzi shots into a unique fashion campaign. And Kendall Jenner included. The American rapper has joined Bottega Veneta to front its campaign, bridging the gap between photographers and celebrities with paparazzi-induced imagery. The campaign
- [GCDS Spring/Summer 2024 Lookbook](https://www.denimology.com/gcds-spring-summer-2024-lookbook/): Italian based fashion brand, GCDS, was founded in 2015 by brothers Giuliano and Giordano Calza, acronym for - Giuliano Calza Design Studio. The brand became well known for its out-of-the-box designs, wavy graphics, acid velvet shirting and sexed-up pieces like latex camis, and knee-high boots worn with barely-there bras. But for this coming spring, GCDS is
- [Yes, Metallic Jeans Are Definitely A Thing!](https://www.denimology.com/yes-metallic-jeans-are-definitely-a-thing/): Metallic pants used to be what we thought of festive, special occasion statement pieces. Not anymore. For the past few seasons metallic jeans have become very much present in many denim collections and, somewhat but not quite yet, available at retailers online and in brick and mortar stores. But this season (as well as for
- [Levi’s(R) x Gundam SEED Collaboration](https://www.denimology.com/levisr-x-gundam-seed-collaboration/): Since the release of Mobile Suit Gundam series in 1979, the Gundam universe has steadily expanded while captivating audiences with compelling characters and complex narratives. Set in a future where Earth is embroiled in conflicts between space colonies and the Earth Federation, the franchise has boldly explored novel technologies, the human condition, and so much more. Levi's® has
- [Denim Skirts For Men - Definitely On Our Radar!](https://www.denimology.com/denim-skirts-for-men-definitely-on-our-radar/): As promised in our lookbook feature about Junya Watanabe's fall.winter 2024 collection yesterday, we're now diving into this skirts-for-men yes/no/maybe trend. Let's face it, we've been building up to this moment for years. Remember Marc Jacobs back in 2008/2009, whoa that was like what? So long ago already? And then again a couple of years
- [Junya Watanabe - F/W 2024 Denim Looks](https://www.denimology.com/junya-watanabe-f-w-2024-denim-looks/): When we were checking out the Junya Watanabe fall and winter 2024 looks, can you guess what first called our attention?! Yeah, definitely - the many variations of maxi skirts for the guys. Actually, this is a trend which has been sneaking up on us for pretty long. But more about this in our feature
- [Kenzo Fall/Winter 2024 Lookbook](https://www.denimology.com/kenzo-fall-winter-2024-lookbook/): For his fall/winter 2024 runway show on January 19th, Kenzo's creative director, Nigo, brought his audience to the Bibliothèque Nationale in Paris, right close to where his very own studio is located. The fall/winter 2024 season saw a move away from the logomania of Spring/Summer 2024 and instead a more pared-back affair. You can check out
- [Lee x Pull&Bear Collaboration](https://www.denimology.com/lee-x-pullbear-collaboration/): Iconic apparel brand, Lee®, has teamed up with Pull&Bear to create a collection that spotlights denim in new contemporary styles. The aim of this capsule is to bring the most authentic essence of denim - inspired by Lee's western heritage - into the current moment, something that has always been present in both Lee® and Pull&Bear. The
- [Feng Chen Wang S/S'24 Men's Denim Looks](https://www.denimology.com/feng-chen-wang-s-s24-mens-denim-looks/): Feng’s Spring/Summer 2024 collection is inspired by Feng's childhood memories of her grandmother: of accompanying her on walks through the mountains and alongside the meandering rivers in her hometown in Fujian, China. precious memories, as if imprinted deeply, have left Feng with deep senses of love and nostalgia till this day. The memories include strolls
- [Denimsandjeans - Vietnam Show 6th Edition](https://www.denimology.com/denimsandjeans-vietnam-show-6th-edition/)
- [Guess x Georgina Rodriguez S/S 2024 Ad Campaign](https://www.denimology.com/guess-x-georgina-rodriguez-s-s-2024-ad-campaign/): GUESS and MARCIANO have unveiled their latest Spring/Summer 2024 ad campaign, featuring the return of Spanish-Argentine model, influencer, and TV star, Georgina Rodriguez. This collaboration marks Rodriguez’ second appearance in the brand’s promotions, indicating a strong ongoing partnership. The SS24 campaign, directed by GUESS' CEO, Paul Marciano, and captured by fashion photographer, Tatiana Gerusova, epitomizes
- [Upcycled by Miu Miu x Levi's](https://www.denimology.com/upcycled-by-miu-miu-x-levis/): Upcycled by Miu Miu is a special collection of vintage clothing reworked and transformed by Miu Miu, carefully sourced from vintage stores and markets worldwide. The project was launched in December 2020 with a selection of 80 vintage dresses, reinterpreted using Miu Miu’s aesthetic codes. January 2024 sees the launch of the limited edition Miu Miu
- [Louis Vuitton - F/W 2024 Men's Denim Looks](https://www.denimology.com/louis-vuitton-f-w-2024-mens-denim-looks/): Louis Vuitton's creative director, Pharrell Williams, clearly had his rodeo moment for the fall/winter 2024 collection! A total vibe of everything Western/Cowboy. Pharrell kicked off Paris Fashion Week this January, by bringing the spirit of the American rodeo to Paris for Louis Vuitton Men’s Fall/Winter 2024 collection. Pharrell’s third outing as Louis Vuiton’s creative director
- [Andersson Bell S/S 2024 - Denim Looks](https://www.denimology.com/andersson-bell-s-s-2024-denim-looks/): There is nothing that we thrive on more than checking out fashion shows*, and especially when there's lots of denim to see. And that's why we really love that Andersson Bell included lots of denims his spring/summer 2024 collection. [* except wearing our denims, of course😁] Contrasts are etched in the DNA of Seoul-based label
- [FRAME x Gisele Bündchen - Spring 2024 Ad Campaign](https://www.denimology.com/frame-x-gisele-bundchen-spring-2024-ad-campaign/): FRAME announced the continuation of its collaboration with supermodel Gisele Bündchen for its Spring 2024 collection. The campaign, photographed by FRAME Co-Founder and Creative Director, Erik Torstensson, captures Gisele in a series of intimate and relaxed settings in Miami, wearing the brand’s latest designs, including denim, of course! According to FRAME, the campaign is intended to show a
- [Traditional Denim x Premium Denim Explained](https://www.denimology.com/traditional-denim-x-premium-denim-explained/): Have you ever wondered how come you could find jeans for as low as $20 and then again as high as $1,000+. And what's the actual difference. Of course, we know that most of the time, when it comes to high-end designer labels, what you are paying for is not only the fabric, cut, and
- [Ferrari Spring 2024 Denim And (Red) Leather](https://www.denimology.com/ferrari-spring-2024-denim-and-red-leather/): You probably are aware of the newest must-see movie, Ferrari, starring San Diego born Adam Driver as Modena’s greatest son, Enzo Ferrari. But did you know that for about two years now Ferrari has also been dabbing at fashion? Headed by creative director, Rocco Iannone, the spring collection 2024 includes a Rosso Corsa leather capsule creating
- [Acne Studios Spring 2024 Men's Lookbook](https://www.denimology.com/acne-studios-spring-2024-mens-lookbook/): Patchworks and camos - those were the first impressions we got when previewing Acne Studios spring 2024 men's looks. And also worth mentioning is the fact that when Acne first launched, they used to be all about "clean" and stark denim, rather more inclined to classic cuts and styles. Definitely not so anymore. Actually, this
- [RE/DONE | Levi's Moto Jeans](https://www.denimology.com/re-done-levis-moto-jeans/): Top trending and sustainable - the best fashion combination, right! RE/DONE launched in 2014 with the concept of reconstructing vintage Levi’s into modern fits, marking this one of the pioneer collaborations of its kind. Since then they've upcycled over 200,000 pairs of discarded jeans and connected the new generation with the rich history and timelessness
- [Louis Vuitton - Denim LV Remix!💙](https://www.denimology.com/louis-vuitton-denim-lv-remix💙/): 2024 is off to a great start 2024 with Louis Vuitton's LV Remix, This capsule is a revival of 2000s-era, including the monogrammed denim styles made famous by then-Louis Vuitton creative director, Marc Jacobs. In a statement, Louis Vuitton said the collection “builds upon its iconic legacy, one that is linked to a trend-setting period
- [Versace Pre-Fall 2024 Men's Denim Looks](https://www.denimology.com/versace-pre-fall-2024-mens-denim-looks/): We were delighted to discover that the Versace's pre-fall 2024 collection includes a very cool denim capsule. Now, for those of you guys who are into fashion trends, get ready for lots of grey denim. Versace is offering all of the trendy denim styles, ranging from slim to wide-legs, in a beautiful medium grey wash.
- [Selvedge /Selvage Jeans - What Makes Them So Special?](https://www.denimology.com/selvedge-selvage-jeans-what-makes-them-so-special/): If you are an unwavering denimhead and wouldn't even consider any other denim than selvedge the "real" thing, then you will probably already know what's coming up here! But for all of you "newbies", you have very likely been wondering lately what all this talk about dark wash and selvedge denim is about. Well, we
- [Calvin Klein x Jeremy Allen White Ad Campaign](https://www.denimology.com/calvin-klein-x-jeremy-allen-white-ad-campaign/): Ok, right, so this is not really all about denim only, but like more about what you do wear UNDER your jeans, underwear! BUT, SO, THEREFORE ---- We all love Calvin Klein jeans, and yes, definitely, their underwear at least as much! So this is why we're posting today the spring 2024 Calvin Klein ad
- [What Exactly Are Raw Denim Jeans?](https://www.denimology.com/what-exactly-are-raw-denim-jeans/): Raw denim jeans are every denim purist’s go-to for jeans. Summing it up - raw denim is denim that has not been pre-washed nor distressed in any way. It is pretty much the antithesis to the whole distressed trend. All denim starts as raw denim. Technically speaking, once it hits water, it is no longer
- [Levi’s Lunar New Year 2024 Collection ](https://www.denimology.com/levis-lunar-new-year-2024-collection/): On January 2nd, Levi’s launched its Lunar New Year collection for 2024 – the year of the dragon – as the 2023 year of the rabbit comes to a close. Lunar New Year marks the beginning of the lunar calendar, a time to celebrate as friends and families gather to welcome good luck and prosperity
- [Denim Trends 2024 - Not Sensational, But...](https://www.denimology.com/denim-trends-2024-not-sensational-but/): Yep, unfortunately we have to tell you that as for right now we're not seeing any exceptional denim trends for the coming months. But then again, why always look for newness. Why not enjoy what's out there already and take advantage of the "calmness" and give ourselves a chance to explore and discover. What we
- [Dsquared2 - Spring 2024 Lookbook](https://www.denimology.com/dsquared2-spring-2024-lookbook/): The Dsquared2 spring and summer 2024 collection is all about combining preppy essentials with raunchy accents, resulting in a one-of-a-kind mash-up that pays homage to previous Dsquared2 collections. Dsquared2's latest collection, as always, incudes lots of denim for both women and men. Actually, denim takes a center stage, exuding an unadulterated and sexy vibe. Like - for
- ["Lighten" Up Your Winter - How About Grey Jeans :-)](https://www.denimology.com/lighten-up-your-winter-how-about-grey-jeans/): If you are not ready to do winter whites, or don some beige or bone color jeans but still want to go "a lighter shade" this winter.... Well, yeah, how about "a lighter shade of grey"! We totally love grey jeans as the perfect option to sway away a bit from our eternal blues and
- [Eight Best Grey Jeans For The Guys](https://www.denimology.com/eight-best-grey-jeans-for-the-guys/): Grey jeans are as much a denim must-have as any blue or black jeans. They work well in summer as well as in the colder winter months. Not to mention the fact that grey jeans are a good option if you want to give your blues and blacks a (well deserved!) break. There is also
- [Phil Oh - 2023's Best Streetstyle in Denim](https://www.denimology.com/phil-oh-2023s-best-streetstyle-in-denim/): If there is one photographer who always captures our attention during fashion weeks and the likes, it's Phil Oh. Being a fashion blog, we receive the latest runway show and collection preview images all the time. But - speaking for myself - I find the street looks just as fascinating and interesting as any fashion
- [Levi’s x BEAMS Super Wide V2 Capsule ](https://www.denimology.com/levis-x-beams-super-wide-v2-capsule/): Levi's has teamed up with iconic Japanese fashion brand, BEAMS, for their fourth joint collection. Building on the Super Wide offerings from their previous collaboration, the limited-edition Levi’s x BEAMS Super Wide V2 capsule pays tribute to the Levi's heritage with elegant widened pieces inspired by classic 1944 styles, while the campaign honors the diversity
- [Diesel x Lee - An Amazing Sustainable Collaboration](https://www.denimology.com/diesel-x-lee-an-amazing-sustainable-collaboration/): Diesel is proud to introduce DIESEL❤VES, an ongoing program and open call-to-action for fellow brands — typically considered our competitors — to share existing materials, manufacturing and creative resources to empower change. Envisioned by Creative Director, Glenn Martens, as a challenge to the industry standard of brand collaborations, DIESEL❤VES proposes a more purposeful approach to
- [Trending - It's Corduroy Time Again!](https://www.denimology.com/trending-its-corduroy-time-again/): We've always loved corduroy as an alternative to our usual denim, especially when it gets really cold out there. When corduroy jeans first came out, they were made of 100% cotton and I clearly remember how they used to bag out after only one or two times of use. And not "sexy" baggy, but like
- [Purple Brand x Blue Sky Inn Collaboration](https://www.denimology.com/purple-brand-x-blue-sky-inn-collaboration/): New York based contemporary denim brand PURPLE launched their collaboration with fashion and lifestyle brand Blue Sky Inn this past Saturday, December 16, 2023. The bowling-inspired “PURPLE Sky Inn” capsule collection draws colors from dawn and dusk and features jeans, silk bowling shirts, denim jackets, a crewneck sweater, hoodie, socks and a bag. Photographer Sam Balaban (@sdotbalaban) shot the campaign while Ryan
- [R13 Pre-Fall 2024 Lookbook](https://www.denimology.com/r13-pre-fall-2024-lookbook/): Before going into more details about the R13's pre-fall 2024 collection, I'd like to point out something that really - mildly put -shocked us into a new reality. AI generated fashion shows?! How very very daring, Chris Leba, and how very right now! Yeah - we all should know by now that this is the
- [Kenzo - Spring 2024 Men/Women Denim Looks](https://www.denimology.com/kenzo-spring-2024-men-women-denim-looks/): KENZO's Spring-Summer 2024 women's and men's collection perfectly blends Eastern and Western influences. Throughout the collection, there is a playful juxtaposition between Japanese and Western wardrobes. The judo uwagi is reimagined as a chore jacket, while the seigaiha, an ancient wave print, is adapted in indigo. Women’s silhouettes embrace an intensified elegance, with lightweight layering
- [A.P.C. Pre-Spring/Spring 2024 "The Idea Behind"](https://www.denimology.com/a-p-c-pre-spring-spring-2024-the-idea-behind/): Yesterday we featured the A.P.C. pre-spring and spring 2024 denim looks - you can check them out here. And we thought you'd also like to know what the idea behind this collection was - scroll down to find out what creative director and founder of A.P.C., Jean Touitou,. tells us :-) "Back to our musical
- [A.P.C. Pre-Spring And Spring 2024 Denim Looks](https://www.denimology.com/a-p-c-pre-spring-and-spring-2024-denim-looks/): Next year's spring and summer seasons are definitively going to be in a lighter shade of blue for many denim brands. Take A.P.C. for instance. A brand we've previously associated with clean darker vintage-y wash denims, A brand that gave us no-frill, classic and, definitely, not any kind of embellished denim styles is apparently changing
- [Good American - Denim Sweats Anyone?!](https://www.denimology.com/good-american-denim-sweats-anyone/): Yeah, we hear you ---- pandemic ---- everyone getting used to sweats and hey, what happened to our favorite jeans? Well, that was a good few years ago, And we've all gone back/moved on to our eternally beloved denim. Back to feeling the luxurious touch of denim fabric against our skin, independent of comfort or
- [Introducing: AKNVAS - Denim Looks Spring 2024](https://www.denimology.com/introducing-aknvas-denim-looks-spring-2024/): AKNVAS is an emerging designer brand founded in 2019 by Danish-born designer, Christian Juul Nielsen. Designed in New York City, the brand creates clothing that moves seamlessly from desk to dinner, with a focus on drape, flattering silhouettes, innovative knits and an elevated palette. So far the brand has not yet included denim in their
- [Under 5'4" - We Got You Covered in Short Inseam Jeans!](https://www.denimology.com/under-54-we-got-you-covered-in-short-inseam-jeans/): When you’re 5'4" or under, shopping for the perfect pair of petite jeans can sometimes be quite nerve racking, discouraging, and - like in my case - where are my scissors 😂 Between gaping waists and inseams that don’t hit quite right, finding that magical pair that fits perfectly is the ultimate sartorial challenge. And
- [Levi’s® x New Balance Collaboration](https://www.denimology.com/levis-x-new-balance-collaboration/): Levi’s® and New Balance Nod to Mountain Biking Culture in Latest Footwear Collaboration San Francisco, December 1, 2023 – Back in the early 1970s, young men and women started riding their "klunker" paperboy bikes up and down the fire protection roads in the mountains of Marin County, California. It was here, mountain biking was born. With the
- [We Are Definitely Seeing Red - For Her & Him!](https://www.denimology.com/we-are-definitely-seeing-red-for-her-him/): And it's not because this is one of the season's traditional colors. Independent of seasons or anything else, the color red has been slowly but very determinedly "sneaking " upon us. And definitely red has been very present also in our denim previews. As much as spring was all about Barbie pink, this fall and
- [FRAME x Ritz Paris Capsule Collection](https://www.denimology.com/frame-x-ritz-paris-capsule-collection/): Just in time for the gifting season, the Frame x Ritz Paris capsule has returned with a third collection of luxury womenswear, menswear, and accessories perfect for yourself and the special ones on your list. The latest drop is made up of 37 limited-edition staples, including jeans of course, and leather. We also want to
- [Purple Brand - Pre Spring 2024 Looks](https://www.denimology.com/purple-brand-pre-spring-2024-looks/): New York based Purple Brand is one of the labels that just kept on "sneaking up" on us over the past few years. To be precise, since 2017 when the brand was created by three friends, Luke Cosby, Rob Lo, and Klaus Lam, inspired by vintage and utilitarian concepts. The brand focuses on producing high
- [Kingpins Show NYC - Happening Soon!](https://www.denimology.com/kingpins-show-nyc-happening-soon/): Winter winds are blowing Kingpins through NYC in January! Kingpins Show is a trade show for the denim industry. An information, ideas, and innovation network for the denim and jeans supply chains. The show will be back in New York City for the Jan. 24 – 25, 2024 run of Kingpins Show at Pier 36 / Basketball City.
- [Levi's® Vintage Clothing - 1955 Hand-Drawn 501® Jean](https://www.denimology.com/levis-vintage-clothing-1955-hand-drawn-501-jean/): The coolest end-of-the-year surprise for all denim heads! Levi's® Vintage is doing it again :-) The iconic status of the 501® jean didn’t happen overnight. For 150 years, generation after generation has uniquely embraced this pair of jeans while the Levi's® brand has leaned into both core elements and quirks that have made them so beloved. In
- [Embellished Jeans Are Having Their Comeback Moment!](https://www.denimology.com/embellished-jeans-are-having-their-comeback-moment/): Christmas party season doesn't have to mean squeezing into shapewear, dusting off your old LBD and spending the night feeling uncomfortable and, let's be honest, a little bit cold. Because, in our opinion, jeans paired with any nice top will never go out of style. This said, there is one way to make your outfit look even
- [GANNI Resort And Spring 2024 Denim Looks](https://www.denimology.com/ganni-resort-and-spring-2024-denim-looks/): There is nothing more fun and gratifying than coming face to face with a fashion preview, a runway show, or a lookbook, featuring absolutely do-able and, ok, reasonably styled clothes. Reasonably meaning no extravaganza just simple styling inspiration, without going overboard. To be more precise - most of the fashion shows and previews we've seen
- [BLANKNYC - Vegan Leather Well Done!](https://www.denimology.com/blanknyc-vegan-leather-well-done/): We know that there are a lot of you guys out there who love real leather but would rather do "non-leather-leather" for ethical or, definitely, economical, reasons. The difference in price of real and faux leather is really huge. But here's the thing. When it comes to vegan or faux leather we always have the
- [MM6 Maison Margiela - Resort 2024 Denim Looks](https://www.denimology.com/mm6-maison-margiela-resort-2024-denim-looks/): Pragmatic and wearable - that's what came to my mind when I previewed the MM6 resort 2024 collection a couple of months ago. Owner and designer of the Belgian fashion brand, Martin Margiela, continues to redefine fashion with its pragmatic and creatively transformative approach. The resort lineup for 2024 showcases a fusion of utilitarian designs,
- [Y/Project - Spring 2024 Denim Looks](https://www.denimology.com/y-project-spring-2024-denim-looks/): Like many Y/Project collection before, the foundation of the spring 2024 collection is denim torqued into all manner of non-obvious shapes and, more often than not, over-dyed in intense color—lavender, acid yellow, wine red. Some of the jeans appeared to snap onto the shafts of work boots. Twisting, twirling, and “changing the perception of wearability”
- [Trending RN - The Maxi Denim Skirt](https://www.denimology.com/trending-rn-the-maxi-denim-skirt/): As promised in our feature about the latest denim trends, today we're going to dive into the subject of denim skirts. Always trending, the denim skirt is a must have staple. Especially during the warmer seasons, who doesn't love to wear one of those denim minis every once in a while. And now, during the
- [News: Joe Jonas for Scotch & Soda](https://www.denimology.com/news-joe-jonas-for-scotch-soda/): Scotch & Soda has announced pop star, songwriter, and actor, Joe Jonas, as its first official brand ambassador. Jonas will lead in designing a new capsule collection that will be released in Fall 2024. And by what we know by now, there will definitely be lots of denim and leather involved. Joe Jonas: "I’m excited to
- [And What Exactly Are THE Denim Trends This Fall?](https://www.denimology.com/and-what-exactly-are-the-denim-trends-this-fall/): So you've checked out our fall/winter 2023 as well as the upcoming spring/summer 2024 lookbooks we've featured here @Denimology. And - confusion - so what is it in fact, what are we wearing right now? Suggestion - do it like EmRata on the cover of BAZAR: Ok, but - what should I be doing about
- [Ksubi - BLANK CANVAS x WASABI](https://www.denimology.com/ksubi-blank-canvas-x-wasabi/): Australian streetwear and denim brand, Ksubi, launched a new creative artist program called Blank Canvas. Blank Canvas is about providing a platform for up-and-coming artists from different mediums and offer them a “blank canvas” to tell their story. For the inaugural release, the brand is partnering with Wasabi, a Buffalo, NY based artist. Since releasing
- [Denimsandjeans - Sakura Denim Symphony](https://www.denimology.com/denimsandjeans-sakura-denim-symphony/): JOIN US IN Tokyo Metropolitan Industrial Trade Center Hamamatsucho-kan The Japanese denim community joins with the global denim supply chain in a unique gathering of over 50 denim professional companies. With the second edition, Denimsandjeans takes the only denim show in Japan to a higher level in 2024. And it comes during the Cherry Blossom
- [Retrofête - S/S 2024 Is All About Denim](https://www.denimology.com/retrofete-s-s-2024-is-all-about-denim/): Retrofête made their runway debut during New York Fashion Week. A dream come true for creative director, Israeli born Ohad Seroya, who started designing his own clothes already as a young boy. "I used to cut denim and make my own because my mother couldn't buy me any. So I used to make them flare, sew
- [Are Bootcut Jeans For Men A Thing?](https://www.denimology.com/are-bootcut-jeans-for-men-a-thing/): Interesting, how we never paid much attention to this one single denim style of all: the bootcut for men. Very trendy and popular among the ladies, we've actually never given much thoughts about bootcuts for men and it's revealing for us to think about the "why not"! Well, our best answer is that somehow we
- [Wrangler® x Buffalo Trace Collaboration](https://www.denimology.com/wrangler-x-buffalo-trace-collaboration-2/): Today we'd like to share with you news about a super collaboration of two iconic brands, Wrangler and Buffalo Trace, united​ by a spirit to live well, enjoy the moment and celebrate the art of coming together. Wrangler® launched a limited line of clothing with Buffalo Trace Bourbon, the flagship whiskey handcrafted at the World’s Most Award-Winning
- [LOEWE - Spring 2024 Men's Denim Looks](https://www.denimology.com/loewe-spring-2024-mens-denim-looks/): Did anyone say uber- and over- extreme bust reaching high rises? Well, we did. In our women's preview of the women's LOEWE Spring 2024 we gave you guys fair warning! It's going to be all, and by that we literally mean, all, about extreme hi-rise. Are you ready for it? By pulling the waistband of
- [Pepe Jeans - Fall/Winter 2023 Ad Campaign](https://www.denimology.com/pepe-jeans-fall-winter-2023-ad-campaign/): Pepe Jeans London is celebrating its 50th anniversary in (denim) style with their fall/winter 2023 ad campaign titled "I Love London", featuring British model Lila Moss. The daughter of fashion icon, Kate Moss, explores the city clad in the new season’s eye-catching denim looks. The campaign was shot by photographer Alasdair McLellan, capturing Moss as she embarks
- [Fall/Winter 2023 Denim Trend - Clean Vintage Washes](https://www.denimology.com/fall-winter-2023-denim-trend-clean-vintage-washes/): If you want to know about the right now top trending denim style - it's all about baggy and oversized, as we have already mentioned in our previews. And today's feature is about the top trending washes we are going to see everywhere the next few months. And before you ask, yes, the skinny jeans
- [LOEWE Spring 2024 - Women's Denim Looks](https://www.denimology.com/loewe-spring-2024-womens-denim-looks/): And if you think you've seen all about high- and super-high waisted jeans, think again. That's what first came to our mind when we previewed LOEWE's spring 2024 collection. They are giving high-waisted a new "dimension" and we're not so sure how we feel about this extreme. Personally, it makes me think about under-the-bust almost
- [Tommy Hilfiger x Greg Lauren Fall 2023 Collab](https://www.denimology.com/tommy-hilfiger-x-greg-lauren-fall-2023-collab/): For this fall/winter 2023, Greg Lauren (he's the nephew of Ralph Lauren) partnered with Tommy Hilfiger on a special capsule reimagining a blend of new and existing Hilfiger clothes. The 19-item collection includes slim fit chinos taken apart and patched together to create wide leg cargo pants. It also includes trucker jackets made from multiple pairs of
- [Diesel - Resort 2023/24 Lookbook](https://www.denimology.com/diesel-resort-2023-24-lookbook/): There’s an inherent finesse in crafting a brand that is a counterpoint to luxury, and Glenn Martens has mastered this dance of design at Diesel. His latest venture, the Diesel Resort 2024 collection, underscores the brand’s democratic ethos, aiming to engage a broad spectrum of consumers while injecting a dash of thrill into the commercial
- [Levi's Launches Their Highest Rise Jean Ever!](https://www.denimology.com/levis-launches-their-highest-rise-jean-ever/): With the holidays officially right around the corner, Levi’s is excited to release the “It’s Giving Season” holiday campaign for 2023 with none other than Emma Chamberlain, where she shares “Emma’s Edit: The Gift Guide,” highlighting her ultimate Levi’s picks for the holiday season. Created with Emma’s distinct taste in mind, the campaign launches the new
- [15th Edition of Bangladesh Denim Expo](https://www.denimology.com/15th-edition-of-bangladesh-denim-expo/): Bangladesh Denim Expo: Reshaping the Denim industry An international Trade show Globally renowned exhibitors from across the world A Series of Panel Discussions Trend Seminar by Global Experts The 15th edition of Bangladesh Denim Expo will take place on November 8th and 9th, 2023 the international Convention City, Bashundhara (ICCB), Dhaka, Bangladesh. Bangladesh Denim Expo
- [Trending: Oversized And Slouchy Jeans](https://www.denimology.com/trending-oversized-and-slouchy-jeans/): These past couple of months we've been to dozens of previews, watched some amazing fashion shows, checked new lookbooks. And yes, lived through another amazing and super exciting fashion week. And the one thing that got most stuck in our denim head and heart was that it was all about uber- and oversized. Yes, we've
- [Y/Project - Fall/Winter 2023 Lookbook](https://www.denimology.com/y-project-fall-winter-2023-lookbook/): The Y/Project fall/winter 2023 collection is mostly about denim - remastered in countless iterations. Y/Project's Glenn Martens, who is currently also the creative director of Diesel, really proved that there is denim "beyond" denim. Vertically patched together with multiple seams creating bulbous volumes, as distressed embroidery embellishing sweats, tweed coats, floor grazing chiffon gowns and
- [Kingpins Show is coming to HONG KONG!](https://www.denimology.com/kingpins-show-is-coming-to-hong-kong/): Kingpins Show is going to be a part of the upcoming Hong Kong Denim Festival 2023 November 6th and 7th, 2023 in Hing Kong at The Mills Fabrica (4/F The Mills 45 Pak Tin Par St Tsuen Wan, Hong Kong)
- [Preview Spring 2024 - Celine Denim Looks](https://www.denimology.com/preview-spring-2024-celine-denim-looks/): Celine's Hedi Slimane presented their Spring/Summer 2024 collection at France's Bibliothèque Nationale Richelieu in a runway film. Named "Tomboy", the collection also includes denim and leather looks, definitely the most present items in our closets. While the Spring/Summer 2024 show took place at France's Bibliothèque Nationale Richelieu, the collection was anything but scholarly. There were certainly preppy-coded
- [Lee® - The Rider Jeans Now Made For Her](https://www.denimology.com/lee-the-rider-jeans-now-made-for-her/): Most of you hard core denim addicts for sure remember James Dean and his love for denim! One of his preferred denim brands was Lee. He's been wearing the Lee Rider jeans in several of his movies as well as in his real life. Now here's the good news for the ladies: Lee created a
- [Vetements - Spring 2024 Denim Looks](https://www.denimology.com/vetements-spring-2024-mens-denim-looks/): Ever wonder why some designers make a point out of showing their collections in some fascinatingly unfathomed manners? Like why even bother showing if you can't see the thing, in this case clothes. Well, what ever the idea behind Vetements' spring 2024 menswear collection, all of them shown on a tailor’s dummy, maybe you can figure
- [Forever 21 - Faux Leather Anyone? Yes, Please!](https://www.denimology.com/forever-21-faux-leather-anyone-yes-please/): This fall season is all about leather. Any kind of leather - real, vegan, or faux. Depending only on your personal preference and - budget - of course! Yeah, the budget question, there's also the fact to consider that you may not want to splurge on a top trending fashion item you feel like you'd
- [Dior - Denim Capsule Collection For Men](https://www.denimology.com/dior-denim-capsule-collection-for-men/): And here's about another high-end designer brand getting very much into denim mood: Today, October 19th, Dior menswear designer, Kim Jones, launched a denim capsule collection aimed at a younger, more casual, clientele. The Dior Denim line includes wardrobe staples such as jeans, shirts, and bucket hats made from eco-friendly cotton in washes ranging from raw indigo to gray
- [Seven Best Skinny Jeans For Guys Available Now](https://www.denimology.com/seven-best-skinny-jeans-for-guys-available-now/): And before you ask, yes, we ladies love to see you guys in skinny jeans! We are totally aware that for most part you prefer a more relaxed and easy fit. But, hey, how about giving us a bit of an eye-candy? At least, once in a while, like when you're out on a special
- [7 For All Mankind F/W 2023 Ad Campaign](https://www.denimology.com/7-for-all-mankind-f-w-2023-ad-campaign/): Georgia May Jagger stars in 7 For All Mankind’s new Fall 2023 campaign set on the streets of London. Called “The London Edition,” the campaign showcases the Los Angeles based brand’s range of denim as well as ready-to-wear. For the campaign, Jagger was captured in the British capital by renowned photographer Sonia Szostak, with some shots at infamous
- [Ralph Lauren - Ready-To-Wear Spring 2024 Denim](https://www.denimology.com/ralph-lauren-ready-to-wear-spring-2024-denim/): After four years of (very noticeable) absence Ralph Lauren made his comeback to New York Fashion Week with a lavish show, preceded by a star-studded red carpet and followed by a luxurious dinner, at Brooklyn's Navy Yard in a converted warehouse transformed into a glamorous, rustic-chic space. The flowing blouses and dresses, vibrant ensembles, and crochet and
- [A.P.C. x JW Anderson Collaboration - Denim Included💙](https://www.denimology.com/a-p-c-x-jw-anderson-collaboration-denim-included💙/): The collaborative collection by JW Anderson and A.P.C. draws its creative spark from Joseph Beuys's iconic performance art piece, "I Like America and America Likes Me." In May 1974, the renowned German artist staged a protest against the Vietnam War by flying from Dusseldorf to New York, where he was transported in an ambulance, cocooned
- [Preview S/S 2024 - Ready-To-Wear Denim Looks](https://www.denimology.com/preview-s-s-2024-ready-to-wear-denim-looks/): CHANEL / LOUIS VUITON / GUCCI When I think about classic ready-to wear designer labels, it's really incredible, but most of them that pop up at first in my mind actually are labels that used to be all about bags. Crazy, right?! Chanel, Louis Vuitton, Gucci --- And all of these mentioned have been including
- [Motorcycle Addicts - We Found Your Perfect Jeans👖](https://www.denimology.com/motorcycle-addicts-we-found-your-perfect-jeans👖/): BUT - you have to wait a bit still - we're working on it. We're talking about jeans made especially for daily commuters, bikers, and sport bike riders. Let's just mention: Stronger than steel Comfy Single layer Protectors Classic Design FYI - yours truly here is a passionate (backseat) motorcycle rider! And I will be
- [Preview S/S 2024 - Marques' Almeida](https://www.denimology.com/preview-s-s-2024-marques-almeida/): Marques' Almeida's Marta Marques and Paulo Almeida definitely were in a ’70s kind of mood for spring 2024. For one thing, they're bringing back colored jeans in tie-dyed and acid washes, inspired by Brazil: “We were listening to Maria Bethânia and Gal Costa and Caetano Veloso and all those people—you know it was a scene
- [Mott & Bow - Skinny Jeans Loose Weight With Me!?!](https://www.denimology.com/mott-bow-skinny-jeans-loose-weight-with-me/): Okay, so I agree, this is a bit of a confusing title. But how else could I describe literally wonder- or miracle jeans? I mean, nowadays so many brands offer us the "perfect miracle jeans". Declaring that their jeans fit and shape our body like a second skin. Okay, fine. But why has nobody before
- [Preview S/S 2024 - Polo Ralph Lauren](https://www.denimology.com/preview-s-s-2024-polo-ralph-lauren/): If there's one thing we can say about Ralph Lauren's denim signature style - it's about multiple denim pieces worn together. Double, triple, and quadruple denim! And he doesn't disappoint in his spring/summer 2024 collection either - see below Triple denim consisting of a pair of absolutely gorgeous boyfriend jeans, a denim shirt, and an
- [HELLESSY x French Bloom Collaboration](https://www.denimology.com/hellessy-x-french-bloom-collaboration/): New York label HELLESSY has joined forces with French Bloom, the Paris based alcohol-free sparkling wine pioneer, to launch an exclusive capsule collection in honor of Cancer Cartel in support of Octobre Rose. This collaboration represents a powerful union of creativity and compassion as both brands unite in their commitment to raising awareness and supporting
- [Wrangler x Barbie - The PINK Collaboration](https://www.denimology.com/wrangler-x-barbie-the-pink-collaboration/): As it’s the year of Barbie, there’s no better time to share some of the latest pink, western fashion you should be shopping this season. From the latest and ever nostalgic Wrangler x Barbie collection to the carefully crafted, luxury western handbags from Heritage Brand, these products give all the best pink vibes. The Western Shirt Dress ($89.99) offers
- [Preview - Denim Looks Spring/Summer 2024](https://www.denimology.com/preview-denim-looks-spring-summer-2024/): While we still have to face the cold winter season coming up, we can at least have our "sunny moments", checking out what's going to be in store for us next year's spring and summer. We believe that knowing what styles and washes are going to be the must-do trend in seasons to come helps
- [KENZO x Levi’s Collaboration ](https://www.denimology.com/kenzo-x-levis-collaboration/): KENZO and Levi’s® have teamed up to launch the KENZO x Levi’s® capsule collection. This collaboration - the first ever collaboration under Nigo at KENZO - fuses the cultural heritages of the Parisian-Japanese fashion house and the iconic American apparel company to create a collection composed of around 20 gender inclusive garments and accessories crafted
- [Denim Accessories - The Coolest "Little Extras"!](https://www.denimology.com/denim-accessories-the-coolest-little-extras/): Even for people like us, the most ardent denim lovers, there are always some days when we either don't feel like wearing jeans, or can't wear them because of some or the other reason. And how are we surviving even one day without our beloved denim? Read on... There is no rule in the world
- [Balenciaga Spring 2024 Denim & Leather Looks](https://www.denimology.com/balenciaga-spring-2024-denim-leather-looks/): We previewed the Balenciaga spring 2024 Ready-To-Wear looks - and it was one of the brand's most impressive collections we've seen in quite a while. You can check out the fashion show in the video below. Note that most of the clothes are actually super long, actually, floor swiping, for both women and men. And
- [Vegan/Faux Leather Pants For Men](https://www.denimology.com/vegan-faux-leather-pants-for-men/): Ok, so we know that leather or vegan leather pants aren't just any guys' thing. But judging from all the feedback we receive from our readers, there is definitely a quite big male "leather fan club" out there. And as we know we cannot please everybody every time, so even if you're absolutely a no
- [Mavi - TENCEL™ with REFIBRA™ Technology](https://www.denimology.com/mavi-tencel-with-refibra-technology/): This past week Mavi announced its collaboration with TENCEL™ brand using TENCEL™ lyocell fibers with REFIBRA™ technology in its FW23 Recycled Blue collection. The collaboration is a capsule of women’s premium denim pieces that combine breathability, durability, and comfort, all the while propelling the brand towards a cleaner and greener future. This initiative supports Mavi’s goal of having 100% sustainable denim by
- [Lee® x ROARINGWILD® Collaboration](https://www.denimology.com/lee-x-roaringwild-collaboration/): Lee® announced its first unisex apparel collaboration with ROARINGWILD®, the China-based brand known for their unique take on streetwear. The two brands join forces to create a global unisex capsule that showcases the link of music and culture through streetwear. As the first denim brand to collaborate with ROARINGWILD®, this collection merges Lee®’s legendary denim shapes with ROARINGWILD®'s
- [Trending RN - Vegan/Faux Leather Pants For Her](https://www.denimology.com/trending-rn-vegan-faux-leather-pants-for-her/): Part of our job description is that we obviously need to be on top of the latest denim trends, styles, washes, cuts... One of the most fun ways to find out is visiting showrooms and preview the up-coming collections. And that, besides checking out online and brick-and-mortar stores. We chat a lot with the sales
- [Diesel - Spring/Summer 2024 Runway Show](https://www.denimology.com/diesel-spring-summer-2024-runway-show/): Diesel for people, Diesel for the party Here's for you if you are curious about what's in store from Diesel's spring and summer 2024 collection. And stay tuned here @Denimology. We will be posting their lookook here soon! Impact, experimentation, pleasure, play: a collection for partying as a way of being. The Diesel pillars: Denim,
- [Mott & Bow - Casual and/or Business Black Jeans](https://www.denimology.com/mott-bow-casual-and-or-business-black-jeans/): You are faced with the choice of what to wear because you have both, a business and a casual, thing going on during the same day. And I bet all of you denim ladies out there - your first choice is your beloved pair of black jeans. Now, we can imagine your exasperation when you
- [Kingpins Amsterdam - October 18th & 19th, 2023](https://www.denimology.com/kingpins-amsterdam-october-18th-19th-2023/): Kingpins next edition will be happening in Amsterdam on October 18th and 19th, 2023. You can find the he exhibitor roster and program on the Kingpins Amsterdam website as well as on the KINGPINS APP If you are planning on visiting this show, don't wait for the last moment = you can register here. About the show: "We
- [Street Style - New York S/S by Phil Oh](https://www.denimology.com/street-style-new-york-s-s-by-phil-oh/): Different countries, different looks? Not really! Yesterday we featured some of the best street style pictures in Milan. Today's feature is all about the New York looks during our fashion week. And really, just by looking at all the images, you will never be able to tell the difference - do Milan's fashionistas really dress
- [Street Style - Milan S/S 2024 by Phil Oh](https://www.denimology.com/street-style-milan-s-s-2024-by-phil-oh/): We always love to post about what people are wearing during fashion weeks. Mainly because we can definitely identify with what "real" people are wearing as opposed to the fashion shows. Those shows are for us more like a fantasy. Clothes we may be wearing - or not - in a few seasons. And let's
- [Denim Looks Spring 2024 - Get Inspired!](https://www.denimology.com/denim-looks-spring-2024-get-inspired/): Sometimes we like to feature designers here @Denimology who are not basically all about denim. But rather Haute Couture and ready-to-wear. Being that denim is probably one of the most well known fabric in the world, there are always more of couture designers "dabbing" in denim as well. And sometimes what they come up with
- [Trending This Fall - Brown Jeans](https://www.denimology.com/trending-this-fall-brown-jeans/): We've just spent a whole spring and summer season all about Barbie pink. Nothing wrong about that - it's just that it's time for us to move on. Pink is a great color and we'll definitely keep it in our closet to wear again during the cold dark winter months to lighten up our grey
- [EmRata x AG Jeans](https://www.denimology.com/emrata-x-ag-jeans/): This fall AG Jeans teamed up with the multi-hyphenate model, actress and entrepreneur, Emily Ratajkowski, to serve as the creative director for a 21-piece women’s capsule collection. Centered on versatile staples that mix and match, the brand said the collection reflects the AG aesthetic as well as Ratajkowski’s personal style. The capsule—priced from $98 to
- [Levi’s x Denim Tears - Homage to Black Biker Community](https://www.denimology.com/levis-x-denim-tears-homage-to-black-biker-community/): After the Second World War, biker culture in America exploded. One of the first Black motorcycle clubs formed in America, the East Bay Dragons, was established in 1959 in Oakland, California, right near the home of Levi’s® brand. In Black biker culture, there is an outsider sense, a danger, a pride, a respect, a commitment to
- [DL1961 Fall/Winter 2023 Men's Lookbook](https://www.denimology.com/dl1961-fall-winter-2023-mens-lookbook/): TheDL1961 men's fall/winter 2023 collection expands the brand’s tried-and-true bestsellers like the NickSlim and Russell Slim Straight, both offered in a variety of fabrics and washes for maximum versatility, wearability, and all-day comfort. Additionally, the collection expands on more trendy styles like the Glen Wide Leg and Kurt Loose Straight, both inspired by the trends
- [Goldschmied Relaunches House of Gold](https://www.denimology.com/goldschmied-relaunches-house-of-gold/): And here are some great news for all denim lovers: Denim icon, Adriano Goldschmied is baaaaack! Adriano Goldschmied, known as the “Godfather of Denim,” has relaunched his company, House of Gold with new partner Filippo Donati. Together they struck an agreement with Rajby Textiles Private Limited to be thePakistan denim mill’s U.S. sales agency. House
- [DL1961 Fall/Winter 2023 Women's Lookbook](https://www.denimology.com/dl1961-fall-winter-2023-womens-lookbook/): DL1961's Fall/Winter 2023 collection is a refined assortment of modern styles featuring their strong, functional fabrics in exceptionally dynamic washes. Their fresh take on current and upcoming trends, in addition to fine-tuning all aspects from fit to branding, further advance DL1961 in a contemporary direction. This season they leaned into a more relaxed and vintage
- [Diesel Fall/Winter 2023 Runway Show](https://www.denimology.com/diesel-fall-winter-2023-runway-show/): Diesel's fall and winter 2023 in now available to shop and we thought you'd love a "reminder" - been a while since we posted about their upcoming looks. You can shop for their current collection on their website now,
- [Acne Fall 2023 Ad Campaign - Kylie x Kylie](https://www.denimology.com/acne-fall-2023-ad-campaign-kylie-x-kylie/): Acne Studios have teamed up not with only one, but two, grunge Kylie Jenner, Kylie is back, and she’s been duplicated! For the Swedish house’s fall/winter 2023 campaign, Kylie Jenner gets rugged. Captured against the vibrant backdrop of Los Angeles by renowned Dutch photographer and director, Carlijn Jacobs, the campaign captures Kylie in a fresh light. Gone
- [Diesel - Welcome to Find The D](https://www.denimology.com/diesel-welcome-to-find-the-d/): Welcome back Diesel! Once again they've come up with a super fun idea to make us smile. We've really missed their customary cheeky ad campaigns and all and are more than ready to play a new game with them! Are you ready for the "Find the D. Diesel FW23 Photo Hunt Contest"? HOW TO PLAY
- [Gap - Fall 2023 Ad Campaign](https://www.denimology.com/gap-fall-2023-ad-campaign/): Gap reimagines what it means to champion originality with the unveiling of its Fall 2023 adult campaign featuring a compelling cast of talent who exemplify originality and self-expression. The diverse global cast bridges generations and represents the creative spirit. Their backgrounds span art, music, fashion, activism and film and their unique backgrounds exemplify being original.
- [Mother Denim Launches Bowie Capsule](https://www.denimology.com/mother-denim-launches-bowie-capsule/): Mother Denim announced the launch of its Swing ’23 capsule collection paying homage to David Bowie’s otherworldly Ziggy Stardust era. It’s been more than 50 years since British singer/songwriter David Bowie introduced his over-the-top, flamboyant Ziggy Stardust alter ego to the world in an album released during music’s glam rock era. Bowie passed away seven
- [Mavi - F/W 2023 Campaign And Lookbook](https://www.denimology.com/mavi-f-w-2023-campaign-and-lookbook/): Sustainable denim brand, Mavi, is welcoming in the new season with the launch of their FW23 campaign. Shot by photographer Lauren Loncar, the Mavi FW23 campaign and lookbook were shot at Hunns House in Stanfordville, NY, and feature models Jessica Storther (@jessicaannstrother), Adrianna Bach (@adriannabach), and Laurence Coke (@laurencecoke). For FW23, Mavi continues to move
- [Calvin Klein Fall 2023 Ad Campaign](https://www.denimology.com/calvin-klein-fall-2023-ad-campaign/): Are you ready for the newest Calvin Klein ad-campaign- look no further! For his fall 2023 Calvin Klein reunited for the third time with Kendall Jenner (showing us her Calvins again), but there's much more: High on star power and somewhat low on clothes, the new campaign also includes the brand ambassadors Jennie Kim, Jung Kook of BTS
- [Hudson x Brandon Williams Collab Campaign](https://www.denimology.com/hudson-x-brandon-williams-collab-campaign/): Hudson Jeans has announced a new collaborative collection with celebrity stylist Brandon Williams, who is known for creating looks for professional athletes. For nearly a decade, Brandon Williams has worked as a professional clothier and brand consultant, curating celebrity closets with a polished air of individuality. This new collection is inspired by Williams' personal style and features
- [FRAME - Modern Man 3rd Edition](https://www.denimology.com/frame-modern-man-3rd-edition/): Frame is not only all about sustainable denim, but also about reading, like fashionable reading! Since its launch in 2010, FRAME has attracted a devoted and stylish following for its handsome, sustainable denim. Simultaneously, the brand developed a reputation for throwing some of the hottest parties around the world. Wednesday night in New York City, Erik
- [Amiri Pre-Fall 2023 Lookbook/Video](https://www.denimology.com/amiri-pre-fall-2023-lookbook-video/): Especially known and much loved for their extremely ripped, destroyed, and destructed denims, Amiri seems to have pretty much "calmed down". At least, this is what we deducted from checking out their men's and women's pre-fall 2023 collection. Jumping on the wagon of the last few seasons monochromatic neutral color trends, the Amiri pre-fall looks
- [ Levi’s® x Emma Chamberlain Collaboration](https://www.denimology.com/levis-x-emma-chamberlain-collaboration/): As mentioned in our previous feature about GANNI, find out everything about the latest collaboration with Levi's, Featuring Emma Chamberlain, the two brands' third collaboration is titled "Grow Up" and inspired by Mother Nature. For Emma, there’s nothing better than finding a pair of Levi’s® jeans covered in patches. “Whenever I find a pair of
- [GANNI Fall/Resort 2023 Denim Looks](https://www.denimology.com/ganni-fall-resort-2023-denim-looks/): Denim is an important part of the GANNI fall 23 and resort 23/24 collection and has been since the brand phased out leather. Jeans are "democratic" and therefore reenforcing the brand’s ethos of fun fashion for everyone. Titled "BUTTERFLIES!," the collection is about revisiting the roots of the GANNI brand while introducing new elements to
- [Lee x Daydreamer Collaboration](https://www.denimology.com/lee-x-daydreamer-collaboration/): CRAFTED FOR THE LEGENDS OF TOMORROW Hard-wired and vintage-inspired. The Lee x Daydreamer collection remasters archival prints with traces of ‘90s nostalgia and workwear inspiration for looks that are ready to be loved and worn on repeat. This limited-edition release reimagines heritage styles with a dose of Californian sunshine. One of the most well known
- [Let's Talk About Wide-Leg Jeans](https://www.denimology.com/lets-talk-about-wide-leg-jeans/): Okay, so we have come to the conclusion that there definitely is no way around the fact that wide-leg jeans are a "real" thing. Present in almost every fall/winter 2023 denim collection we viewed in the past few months, there is just no way we can avoid them. Wide-leg jeans are here to stay. But
- [Forever 21 - Back To School New Denim!](https://www.denimology.com/forever-21-back-to-school-new-denim/): When we are shopping for jeans, what's better than buying top trending denim styles for super reasonable prices? Absolutely nothing! So if you are looking to renew your denim wardrobe, especially when soon it's going to be that back-for-school time again, look no further. Forever 21 has just launched "Denim 21", a new elevated fashion denim line,
- [Gap x LoveShackFancy Collab](https://www.denimology.com/gap-x-loveshackfancy-collab/): Here's another very cool capsule collection to make our transition into fall more pleasant. It's about the collaboration of Gap with LoveShackFancy which 76-piece collection launched this past week. To celebrate, Gap & LoveShackFancy hosted a Los Angeles launch event alongside campaign star Ciara. The entrepreneur and Grammy Award-winning performer, Hessel Cohen, and Gap's global
- [Embellished Denim For F/W 2023 - Schiaparelli](https://www.denimology.com/embellished-denim-for-f-w-2023-schiaparelli/): Embellished denim is always a great alternative if you feel like dressing up for a special occasion. Or even if you just want to stand out sometimes. And we always love to see how haute couture designers incorporate embellished denims into their collections. One of the oldest and biggest names in haute couture, Schiaparelli, created
- [AE x Maddie & Kenzie Ziegler Collab](https://www.denimology.com/ae-x-maddie-kenzie-ziegler-collab/): Maddie & Kenzie Ziegler star in American Eagle's Back to School campaign while launching their limited-edition, custom-designed AE x The Ziegler Sisters collection. Maddie Ziegler & Kenzie Ziegler are taking their sisterhood and partnership to a fashionable new level! The dance superstars and influencers have teamed up with American Eagle for a new '90s inspired
- [Wrangler x Dallas Cowboys](https://www.denimology.com/wrangler-x-dallas-cowboys/): An exclusive sponsorship of “America’s Team” doubles down on the denim brand’s western ethos and signature catchphrase: Long Live Cowboys™. Long known as the denim brand ‘made by cowboys for cowboys,’ Wrangler® is giving new meaning to that mantra, announcing its new multi-year sponsorship agreement with the Dallas Cowboys. Prominently activated onsite at AT&T Stadium
- [AG - The Jeans Of Tomorrow](https://www.denimology.com/ag-the-jeans-of-tomorrow/): The future of denim sustainability is more than recycling - it’s reincarnation. this week its third “Jeans of Tomorrow” collection, a line that explores the creative potential of post-consumer fibers. Two fabrics are at the core of the collection. Unify, a soft taupe twill, is made with recycled cotton and features colorful slubs from post-consumer textiles.
- [So, What Happened With The Boyfriend Jeans?](https://www.denimology.com/so-what-happened-with-the-boyfriend-jeans/): If you recently have been shopping for jeans online or in stores, you probably felt the same way we do. What happened to the term "boyfriend jeans"? How come nowadays brands classify their wide-leg, high-rise jeans as boyfriends? Aren't boyfriend jeans supposed to be oversized (he's probably wearing a bigger size than you!), low-slung, baggy
- [PUMA x Anonymous Club - Plastic Covered!](https://www.denimology.com/puma-x-anonymous-club-plastic-covered/): Ok, so Puma and Anonymous Club are not really about denim. But what called out to us were the campaign images of this collaboration which do contain (plastic covered) jeans. PUMA tapped Anonymous Club, a creative collective company which is run by Hood by Air’s Shayne Oliver and a core group of collaborators, to re-envision the Plexus in a new and unique
- [Madewell - The Fall 2023 Denim Drop](https://www.denimology.com/madewell-the-fall-2023-denim-drop/): Madewell believes in the timeless appeal of denim, highlighting the unmatched quality and expert fits that Madewell jeans are known for. Each pair is crafted with meticulous attention to detail and reinforced stitching for durability and developed with a care-intensive wash process to achieve an authentic vintage look but deliver comfortability that makes them easy
- [Self-Portrait Pre-Fall 2023 Denim Looks](https://www.denimology.com/self-portrait-pre-fall-2023-denim-looks/): If you are missing the feminine looks, the cute denim dresses, skirts, and tops, then Self-Portrait is the brand you will want to keep on your radar. Lately, actually, for much more than lately - for the last few years, denim looks for women have been all about borrowed-from-the-boys, tomboy, slouch, and baggy. And don't
- [Levi's - Confirming Our Low-Rise Jeans Trend Prediction!](https://www.denimology.com/levis-confirming-our-low-rise-jeans-trend-prediction/): Continuing yesterday's feature about the definite come-back of the low-rise jeans, today we got some cool Levi's news for you denim ladies out there. Levi's just launched a mini capsule of low-rise loose fitting jeans, adhering to the latest must-do trend. The jeans come in six different washes in sizes ranging from 23 to 34.
- [Top Trend - Low Rise Loose/Baggy Jeans Under $80](https://www.denimology.com/top-trend-low-rise-loose-baggy-jeans-under-80/): Low rises are calling gain! After years of high- and super high rises, the denim world is more than ready to go for a lower rise once again. And this time it's all about the looser fitting and relaxed denim styles as opposed to the skinnies. Not only are the baggy jeans more comfortable when
- [Cone Denim x Decode x Jeanologia](https://www.denimology.com/cone-denim-x-decode-x-jeanologia/): While I was visiting the Kingpins show in New York City, Cone Denim® really impressed me with their latest collaboration. Thank you, Pierette Scavuzzo, for walking me through this interesting and very eye-catching capsule:-) Cone Denim® will debut Interconnected, a denim design collaboration with Decode and sustainable wash innovators Jeanologia® at Kingpins New York, July
- [A.P.C. Fall 2023 Trending Denim Looks](https://www.denimology.com/a-p-c-fall-2023-trending-denim-looks/): Created by Jean Touitou in 1987, A.P.C. is a French clothing brand, authentic and accessible by way of its style, prices and philosophy. While A.P.C. first gained renown for its classic jeans in raw denim, the brand now offers a complete collection of men's and women's clothing and accessories that embodies a simple, casual elegance.
- [Made in Bangladesh - in Europe](https://www.denimology.com/made-in-bangladesh-in-europe/): ‘Best of Bangladesh’ -- the first ever sole ‘Made in Bangladesh’ show in Europe -- aims to open the doors for Europe to experience what the best of Bangladeshi industries has to offer. As Bangladesh celebrates five decades of strong ties with Europe, in order to further strengthen the ties and deepen collaborations with the
- [New Denim Shorts Anyone? Right Here!](https://www.denimology.com/new-denim-shorts-anyone-right-here/): Yesterday we were all about the men's denim shorts and today we're all yours, ladies. Let's talk about denim shorts. One of the most coveted denim staples in summertime, denim shorts are a must-do, no matter your body shape, age, gender. There are denim shorts of all kinds out there, ranging from short-short to knee
- [The Seven Best Denim Bermudas For Guys](https://www.denimology.com/the-seven-best-denim-bermudas-for-guys/): It's hot outside and you really want to be comfortable when you're out there. Short of ripping off your clothes, well, your choice is to get into something light and easy. To make it short (pun!) - denim bermuda shorts, yes please! And no, thank you we pass, those flappy leg old denim shorts from
- [Blumarine Pre-Fall 2023 Denim Looks](https://www.denimology.com/blumarine-pre-fall-2023-denim-looks/): The Blumarine Pre-Fall 2023 collection is a perfect mix of punk-rock-feminity. It is an ode to confident and unapologetic women. Creative director, Nicola Brognano, is inviting you to embrace your most rebellious inner self and enhance your individuality. Brognano has been with the brand since 2019 and his instincts haven’t failed him. He has put
- [Blumarine X Marc Jacobs = Denim Heaven!](https://www.denimology.com/blumarine-x-marc-jacobs-denim-heaven/): You probably all know about Marc Jacob's line, Heaven, which is focused on the young and young at heart. And you very likely also know about Blumarine's sexy denim capsules. So you are definitely going to love the collaboration between these two brands! Very cute-girlish but sexy denim pieces which are definitely eye-catching and adorable,
- [Introducing Levi’s(R) Plant-Based 501s(R)](https://www.denimology.com/introducing-levisr-plant-based-501sr/): Levi’s® is excited to launch its latest innovation within the 501® family — the Plant-Based 501® jean, made with at least 97% plant-based materials. In conjunction with the 150th anniversary of the iconic Levi’s® 501® jean, Levi’s® unveils a suite of products – a Plant-Based 501® Jean, a hemp-cotton blend selvedge 501® Jean, and a
- [Denim Trend 2023 - 100% Cotton Jeans](https://www.denimology.com/denim-trend-2023-100-cotton-jeans/): If there was one significant "denim shift" we have noticed in the last few seasons, it was the subtle move from super stretch to non stretch jeans. To come straight to the point. What it is all about is that as much as we all - women and men alike - have loved our super
- [ISKO Denim x Urban Outfitters Capsule Collection](https://www.denimology.com/isko-denim-x-urban-outfitters-capsule-collection/): A new and - importantly - sustainable collaboration is happening right now: BDG [By Urban Outfitters] and ISKO Denim joined forces to create a 10-piece capsule collection using recycled materials and kinder wash processes in collaboration with British artist, Dwayne Coleman. Partnering with ISKO, Urban Outfitters has developed more sustainable denim pieces for this collaboration,
- [One Teaspoon - The Cadet Jean](https://www.denimology.com/one-teaspoon-the-cadet-jean/): We love to post about cult brands, which are kind of less well known brands beloved though by their followers, who often make that brand what they call a "cult" brand. This feature about Australian based One Teaspoon, is especially for those of you denim ladies out there who are looking for new denim styles.
- [Alexander Wang Pre-Fall 2023 Menswear](https://www.denimology.com/alexander-wang-pre-fall-2023-menswear/): New York's "fashion darling", Alexander Wang, one of the most coveted women's designer for the past few years, is about to capture the boys as well. And yeah, he's also been called the wunderkind of American fashion! He has relaunched his menswear collection starting with the pre-fall 2023 season. The collection is mainly focused on
- [American Eagle @Amazon - How Cool Is That?!](https://www.denimology.com/american-eagle-amazon-how-cool-is-that/): American Eagle is featuring a new collection via the Amazon e-commerce site and a hit Prime Video series. The specialty apparel retailer, a banner of American Eagle Outfitters Inc., is kicking off its back-to-school season a new campaign featuring the stars of the Prime Video series “The Summer I Turned Pretty,” Christopher Briney, Gavin Casalegno, and
- [Celine Men S/S 2023 Denim And Leather](https://www.denimology.com/celine-men-s-s-2023-denim-and-leather/): For those of you guys who don't really love the oversized denim and leather looks seen in most fashion shows, there is Celine. Keeping it skinny, or at least, slim, most of their jeans and leather pants are actually fitted, with only some of them in a slouchier relaxed cut. Celine also brought back the
- [BLANKNYC @ Nordstrom Sale!](https://www.denimology.com/blanknyc-nordstrom-sale/): We've always loved New York based lifestyle BRAND, BLANKNYC, for their top trending styles in very affordable prices. And now we have the opportunity to shop their latest style for even less. Nordstrom's much awaited half yearly sale is happening right now, and they have included a lot of very cool items from BLANKNYC. Take
- [Oversized And Slouchy - Ladies, This Way Please!](https://www.denimology.com/oversized-and-slouchy-ladies-this-way-please/): Paris is the center of all our fashion attention again. This week as of July 3rd to July 6th, 2023, Paris Fashion Week returns. For four days, leading fashion houses and young designers present their Haute Couture collections for the fall/winter 2023/2024 season. And if we were to name the one denim style that was present
- [Denim Looks -Tom Ford Fall 2023 Women](https://www.denimology.com/denim-looks-tom-ford-fall-2023-women/): And here goes another fashion icon - Tom Ford's fall 2023 collection marks the end of an era with a surprise fall 2023 collection before departing from the namesake brand he launched in 2005. As confirmed in a press release, this is Ford's final collection for the brand, after selling it to Estée Lauder. We are feeling
- [Diesel Fall 2023 Lookbook](https://www.denimology.com/diesel-fall-2023-lookbook/): Well, we have to say we're certainly not surprised about the one omni present denim style from Diesel's fall 2023 collection. The low and super-low rise jeans. We kind of even expected designer, Glenn Martens, to thoroughly explore this trend! And he didn't disappoint ;-) But instead of us talking much about all the fall
- [Good American Good News - First Store Opening!](https://www.denimology.com/good-american-good-news-first-store-opening/): When Khloe Kardashian and Emma Grede first launched their online denim brand, Good American, in 2017, they promised total size inclusivity. And they have kept their promise. And - probably the most important fact - they offer their customers the option of choosing to see their clothes in three different sizes, 0 - 8 -
- [Men's Denim Looks - Rick Owens Fall 2023](https://www.denimology.com/mens-denim-looks-rick-owens-fall-2023/): Men wearing skirts? Is this really a thing? Yep, get ready for it! Men have been wearing them for centuries, all the way back to the days of tartan kilts. Even in modern men's fashion, designers have been pushing long, pleated, kilt-like designs for decades. Names like Raf Simons, Jean Paul Gaultier, and Rick Owens have sent
- [Denim Questions Answered - Wide Leg x Baggy Jeans](https://www.denimology.com/denim-questions-answered-wide-leg-x-baggy-jeans/): We are constantly receiving emails and comments from our readers about all things denim. Like fits. styles, trends, and more. This is why - moving forwards - we will always address one or the other issue here in a feature dedicated entirely to denim questions. We will be posting these features on a regular basis
- [Gucci Fall 2023 Men's Denim Looks](https://www.denimology.com/gucci-fall-2023-mens-denim-looks/): Let's talk about the Gucci fall 2023 collection,. Or much more to the point, let's have a look at it. Below, in our galleries, we have categorized the different looks and styles. Instead of words, we would like to let the images speak for themselves. Just a few observations: Instead of the usual black and
- [Tall Guys - We Hear You! Long Inseam Jeans Right Here](https://www.denimology.com/tall-guys-we-hear-you-long-inseam-jeans-right-here/): So here's the thing. We have been talking about size-inclusive, plus sizes, curvy, and many more denim styles for the ladies. And it's about time we dedicate some of our features to you guys as well. Especially the over 6 feet tall ones. Having personally experienced the plight of finding jeans with long inseams twice
- [Wrangler's Cowgirl Looks - So Very RN!](https://www.denimology.com/wranglers-cowgirl-looks-so-very-rn/): It's been building up for a few seasons and it looks like now the trend is really having it's big time moment this summer. We're talking about the Western trend, or cowboy/cowgirl fashion to be precise. Wrangler, one of America's most iconic denim brands has always been on the it, their Western style jeans have
- [Six Top Trending White Jeans For Him](https://www.denimology.com/six-top-trending-white-jeans-for-him/): So, you guys ready for summer? Ready to let your blue and black denims get their well deserved summer rest? Ok, just to make it a bit less radial, at least give them (and yourself) a break and try on something bright and light, exactly as summer "demands". One of the easiest and best ways
- [Levi's Pride 2023 Collection - Available Now](https://www.denimology.com/levis-pride-2023-collection-available-now/): As a strong supporter of the LGBTQIA+ community over the decades, Levi’s is excited to celebrate Pride 2023 with a new collection that honors the strength, history, and creativity of the LGBTQIA+ community. This year’s collection highlights self-expression as a spectrum, non-binary, and fluid. It features a lavender-hued color palette that salutes LGBTQIA+ activist groups
- [We Are All About White Jeans RN!](https://www.denimology.com/we-are-all-about-white-jeans-rn/): Finally summer (one day missing!) and we cannot wait to dress accordingly! And that definitely means white jeans. Not that we haven't worn our whites through the colder months as well. But the thing is, summer is and always will be the essential white jeans season. And for those of you who are not really
- [Dsquared2 Fall 2023 Lookbook](https://www.denimology.com/dsquared2-fall-2023-lookbook/): If you are into layering your outfits then the Dsquared2 fall/winter 2023 collection is one good place to look for inspiration! “Teenage madness!” shrieked the Caten twins in unison backstage before their fall/winter show. They’ve come a long way from their native Toronto, and celebrating their 20 years in fashion called for fashion entertainment with
- [Bangladesh Circular Economy Summit 2023](https://www.denimology.com/bangladesh-circular-economy-summit-2023/): Circularity will be the key for the next growth transition of Bangladesh’s economy according to the 1st Bangladesh Circular Economy Summit which took place in Dhaka yesterday, June 15th, 2023. The Bangladesh Circular Economy Summit was organized by Bangladesh Apparel Exchange in collaboration with Laudes Foundation and in partnership with P4G. The summit was powered
- [Wander By Cone Denim x AMK Atelier x Tonello](https://www.denimology.com/wander-by-cone-denim-x-amk-atelier-x-tonello/): Cone Denim's latest collaboration is based on the concept of being outdoors, healthy, without stress, and, definitely, thinking and living sustainable. They teamed with Maria Gunnarsson, founder of Amsterdam-based AMK Atelier, to develop the gorpcore range. Garments made with Cone Community Mental Health Awareness cotton selvedge, identifiable by its neon green ID, highlight the mental health
- [More Denim And Leather Looks 2023/2024](https://www.denimology.com/more-denim-and-leather-looks-2023-2024/): Because when we go shopping for new clothes, it is always very helpful to know about right-now as well as about upcoming trends. Especially when you are about to invest in some high-end designer stuff. Wear right now and continue wearing for the next seasons - this is how we "roll"! Yeah, of course there
- [Is Pink The New Black - Well, Almost!](https://www.denimology.com/is-pink-the-new-black-well-almost/): Shopping time for us - we're always on the hunt for newness to share with our readers. And here's our latest "fashionable" observation. Pink, here we come! So much so that we are officially declaring pink as the summer must-do color! Yes, you can say, well, we've known for months that pink is going to
- [Born x Raised x Levi’s Collaboration](https://www.denimology.com/born-x-raised-x-levis-collaboration/): Today, June 9th, Levi’s is releasing – Born x Raised x Levi’s® – its latest collaboration with LA-based brand, Born x Raised. Born x Raised is more than simply a clothing brand. It’s a way for founder Spanto to preserve both his heritage and the history of the city he was born and raised in.
- [R13 - Resort 2023/24 Lookbook](https://www.denimology.com/r13-resort-2023-24-lookbook/): Don't know, but is it just us, here @Denimology, but we feel that R13's designer, Chris Leba, has calmed down somewhat. At least, looking at this almost perfectly elegant collection, that it kind of lacks the punk essence of the brand. Over destructed, anti-fit, ripped... what happened? The vibe of this collection is - at
- [Gigi Hadid For miu miu - Wearing Denim](https://www.denimology.com/gigi-hadid-for-miu-miu-wearing-denim/): In miu miu's latest ad campaign, top model, Gigi Hadid, posed for famed fashion photographer, Steven Meisel. Meisel drew inspiration from the life and spirit of American artist Margaret Keane’s paintings, depicting demure subjects with exceptionally large, expressive eyes. In the campaign, Hadid is showing off Miu Miu’s arm candy of the season, the new Arcadie bag,
- [So, What About The Low-Rise Jeans? Yes/No?](https://www.denimology.com/so-what-about-the-low-rise-jeans-yes-no/): With the warmer weather now upon us we're back to thinking about our jeans in terms of fit and style. While we are all about being comfortable, warm, and covering up during the long winter months, we're so ready for some new "show-off-your body" jeans now. Cropped t-shirts, tank tops, tucked-in oversized button-downs, anything to
- [The Super-Baggy Jeans - Men's Top Denim Trend RN](https://www.denimology.com/the-super-baggy-jeans-mens-top-denim-trend-rn/): If you have been following our lookbook features, then you are probably very aware of the fact that there is one denim trend for guys that really stands out. The oversized and overlong baggy denim style. We know, of course, that this style isn't something that appeals to all of you denim loving guys out
- [Prada Spring 2023 - Denim And Leather](https://www.denimology.com/prada-spring-2023-denim-and-leather/): Asked backstage of the spring 2023 fashion show, what he and Mrs. Prada were thinking when they put together this collection, Raf Simons cheerily countered: “What do you think we’ve been thinking?” With a charming appearance of regret, Mrs. Prada smilingly added that under current Prada protocols, post-show critical comment is “forbidden.” So, to get to the
- [Palm Angels Spring 2023 Denim Looks](https://www.denimology.com/palm-angels-spring-2023-denim-looks/): Created in 2019, Palm Angels is a high-end fashion brand created by former Moncler artistic director, Francesco Ragazzi. Palm Angels' collections are basically a mix of the Los Angeles skateboard scene with Ragazzi's Italian sartorial background. We have featured the coolest looks from their spring 2023 collection below. Colorful, mainly pink-ish, overlong inseams and rather darker wash
- [Perry Ellis x Recover - Sustainable Capsule Collection](https://www.denimology.com/perry-ellis-x-recover-sustainable-capsule-collection/): Perry Ellis is partnering with materials science firm Recover to create “eco denim” collections using low-impact recycled cotton fiber. The first Perry Ellis x Recover capsule collection consist of ten low-impact men’s jeans as part of the brand’s spring 2023 line and is currently available exclusively on PerryEllis.com. The jeans are available in in washes ranging from dark blue
- [Triarchy x Renoon - All About Transparency](https://www.denimology.com/triarchy-x-renoon-all-about-transparency/): Because at this time and age there is nothing more important than building up consciousness about the importance of keeping our planet clean. If we don't have a planet where we can live and breathe on, what else is there? Absolutely nothing. This is why we @denimology always love to feature anything new that comes
- [And Here Goes Adriano Again! A New👖Collab Coming Soon!](https://www.denimology.com/and-here-goes-adriano-again-weve-missed-your👖/): Finally, after a long period of absence because of COVID and after effects, denim icon, Adriano Goldschmied, is back and it's good! Not to mention, sustainable and environmentally conscious, as we have come to expect from denim guru Adriano:-) Italian retail chain, OVS, has entered a long-term partnership with denim veteran, Adriano Goldschmied. The partnership
- [Lucky Brand - Welcome Back! We've Missed You :-(](https://www.denimology.com/lucky-brand-welcome-back-weve-missed-you/): You probably all remember Lucky Brand from years ago... and then they disappeared from the scene and we never knew why? So, the good news is that the have re-vamped and are making a splashing comeback as a premium denim brand. Known for its vintage-inspired apparel, high-quality denim, and bohemian style, Lucky Brand could be
- [Feng Chen Wang - All About Patchwork Fall 2023](https://www.denimology.com/feng-chen-wang-all-about-patchwork-fall-2023/): Lately we haven't mentioned patchwork denim so much, but let us tell you - this trend isn't going anywhere. It might not be the top trend this season, but it is definitely present. Also because in the warmer summer weather we do prefer a lighter weight denim, and patchwork jeans generally come in a heavier
- [Versace Resort 2023 Looks - Get Inspired!](https://www.denimology.com/versace-resort-2023-looks-get-inspired/): Sometimes we look at our denim closet full of blues and blacks and the feeling we get is - like I really do feel like wearing something totally different today. But the thing is, I do not want to give up on my denim, so what are my options? Versace's resort 2023 might just have
- [Trending RN - Overlong Bermuda Shorts for Her](https://www.denimology.com/trending-rn-overlong-bermuda-shorts-for-her/): After many summer seasons which were all about short-short and destructed denim shorts we now entered a new area! This is the season of the long and over-long denim shorts. We're not saying that your beloved ripped and distressed shortie shorts are "off" now, but just that we are adding the new and fashionable longer
- [Balenciaga - S/S 2023 Lookbook](https://www.denimology.com/balenciaga-s-s-2023-lookbook/): Demna Gvasalia, Balenciaga's creative director, showed his spring/summer 2023 in a quite muddy environment! That was last October in Paris, Backstage Demna called the show a companion piece to last season. When snow melts it turns to mud, and there were literally tons of mud, piled up at the sides of the stadium space, and
- [14th Bangladesh Denim Expo - More News](https://www.denimology.com/14th-bangladesh-denim-expo-more-news/): We @Denimology feel deeply for the people of Bangladesh affected by Cyclone Mocha and will do our part supporting the nation by continuously reporting about their denim industries. 2nd Denim Innovation Night presented by Pacific Jeans during the 14th Bangladesh Denim Expo showcased the innovation in the country’s denim industry. The central theme of this
- [Introducing: Egonlab S/S 2023 Denim Looks](https://www.denimology.com/introducing-egonlab-s-s-2023-denim-looks/): "FASHION SHOULD BE A FORM OF ESCAPISM AND NOT A FORM OF IMPRISONMEN" "We see ourselves as visual artist" Egonlab is an emerging French brand inspired by artistic movements which have greatly influenced modern society. Their culture is the juxtaposition between the masculine and the feminine, modernity and historical know-how, romance and rebellion, sustainability and
- [The Five Top Trending Denim Styles S/S 2023 - Women's](https://www.denimology.com/the-five-top-trending-denim-styles-s-s-2023-womens/): If we were to sum up this summer's most sought after denims in two words: over/uber sized and slouchy. Wherever we look, in stores, on the streets in New York City, and online - it's all about extra long inseams and super baggy looks. Of course, you can also spot skinnies and straight legs. But
- [Diesel Spring/Summer 2023 Lookbook](https://www.denimology.com/diesel-spring-summer-2023-lookbook/): Diesel's spring/summer 2023 collection features four different sections: denim, utility, pop, and “extravaganza.” Diesel's creative director and designer, Glenn Martens, explains: “This is my recipe for Diesel; the four ingredients that I insist upon." “All of the pieces are ‘imperfect’ through treatment and design. This is something I like, but it also goes back to
- [14th Edition - Bangladesh Denim Expo May 16th/17th, 2023](https://www.denimology.com/14th-edition-bangladesh-denim-expo-may-16th-17th-2023/): Happening right now - stay tuned for all the news about the show in the coming days! The 14th annual Bangladesh Denim Expo, with the theme "Innovator," opened yesterday, Tuesday, May 16th, at the International Convention City Bashundhara (ICCB) in the country’s capital organized by Denim Expert Ltd. The Bangladeshi denim industry's growth, innovation, sustainability,
- [Denimsandjeans India – Post Show Report 2023](https://www.denimology.com/denimsandjeans-india-post-show-report-2023/): The Denimsandjeans India Show ,which which took place on April 26th and 27th, 2023, was an incredible success. "We were privileged to have some of the most recognized denim supply chain companies from over twelve countries around the world come together and present their world-class products. The visitors had the opportunity to check out the
- [Kingpins Show in NYC - July 19th/20th, 2023](https://www.denimology.com/kingpins-show-in-nyc-july-19th-20th-2023/): Kingpins Show comes home to NYC this July and we're going to update you here about the event's schedule and happenings. You can register HERE to attend the show.
- [Men's Denim Trend - Relaxed Tapered Jeans](https://www.denimology.com/mens-denim-trend-relaxed-tapered-jeans/): If you are looking for a denim style that is neither too baggy nor to skinny then the relaxed tapered jeans will be your best choice. This style gives you all the comfort of the baggy and relaxed jeans but has a more polished look. Tapered jeans make your legs look longer and leaner than
- [Meet Ania Taubenfligel, Co-Founder of Triarchy](https://www.denimology.com/meet-ania-taubenfligel-co-founder-of-triarchy/): Happy Mother's Day to all denim mothers out there:-) In in honor of today, we are featuring one very interesting woman, Ania Taubenfligel, who's not only a beautiful mother, but also the co-founder of sustainable LA based denim brand, Triarchy. We have known the Triarchy guys since they first started the brand some eight years
- [Top Trending Plus-Size Denim Styles RN - Boyfriend Jeans](https://www.denimology.com/top-trending-plus-size-denim-styles-rn-boyfriend-jeans/): We recently published a feature about the number one denim fit which is he skinny jean, Today it's all about the boyfriend jeans, the second top choice with plus size denim ladies. (Trust us, we've done our research!) Boyfriend jeans, often also referred to as girlfriend jeans, have been a favorite of most denim fans
- [H&M x Mugler - A Real Throwback To The 80's](https://www.denimology.com/hm-x-mugler-a-real-throwback-to-the-80s/): H&M nailed it again! The long awaited collection designed by Mugler’s creative director, Casey Cadwallader, includes both womenswear, menswear and accessories and launched in select stores and online today. The collection is true Mugler, each piece is defined by the irrepressible Mugler energy: playful, youthful, body-positive and complimenting each individual's identity. The womenswear styles include signature
- [6397 - Spring/Summer 2023 Denim Looks](https://www.denimology.com/6397-spring-summer-2023-denim-looks/): 6397 is a contemporary lifestyle brand which also includes denims in their collections. What we like about the brand is their concept of creating a core wardrobe adding new pieces every season. The brand is not too concerned with top trending fits and styles. Their denims are usually cut loose and with a long inseam,
- [Top Trending Plus-Size Denim Styles RN - Skinny Jeans](https://www.denimology.com/top-trending-plus-size-denim-styles-rn-skinny-jeans/): We've done some very serious research about what denim styles are trending for the curvy and plus size beauties among us and here are the results: According to our research, the most versatile silhouettes for plus size jeans are always the skinnies, closely followed by boyfriend and mom jeans. Bootcut and flare legs were popular only
- [Almost Summer - Hello Again, White Jeans!](https://www.denimology.com/almost-summer-hello-again-white-jeans/): It all started in the 1930's with the rich people wearing only white in the summer. Light clothing gave the look of leisure, while dark clothing was mostly for working people. In other words, the concept of not wearing white after Labor Day started in the 19th century as a way for the upper class to separate
- [Wow, Really! Blumarine S/S 2023 Lookbook](https://www.denimology.com/wow-really-blumarine-s-s-2023-lookbook/): Yeah, so if you think you've seen it all, then look again right now and here! We absolutely love the Blumarine spring/summer 2023 collection for the creativity. Like, using belts as tops, or how about just a studded denim cross? Low-rise bell bottom jeans embellished with tulle, and denim mini skirts with tulle ruffles. Denim
- [Let's Talk About Denim And Iconic Denim Brands](https://www.denimology.com/lets-talk-about-denim-and-iconic-denim-brands/): Denim dates back to the 17th century. Created in Nîmes, France, Serge de Nîmes was a cotton twill cloth made of wool and silk. It later became known simply as “denim.” Jeans were originally created as practical work wear, and their indigo color was chosen so that it would better hide the dirt when worn
- [Private Policy F/W '23 Denim Looks](https://www.denimology.com/private-policy-f-w-23-denim-looks/): PRIVATE POLICY is a New York based inclusive brand, dedicated to bring the New York rebellious style and fierce free spirit to the world. Their design process is modeled after newspaper outlets by focusing on one social topic each season. Designers Siying Qu and Haoran Li tell us about their fall/winter 2023 collection which they
- [Eight Best Jeans For Tall Ladies](https://www.denimology.com/six-best-jeans-for-tall-ladies/): We know how frustrating it can be for the taller ladies out there to find jeans that are long enough. Especially when it comes to styles like bootcuts or straight-legs. Certain styles just don't look good if they are too short/ And then you always end up with jeans that look either cropped or ankle-length,
- [First Look - Preview F/W 2023](https://www.denimology.com/first-look-preview-f-w-2023/): Yes, we know, it's hardly even summer yet, and talking about fall and winter ALREADY?!? Well, this is exactly how it works in the fashion world, we need to be totally updated with what is going to be happening in terms of styles, colors, and anything else concerning looks and silhouettes of coming seasons. And
- [Levi’s®x JJJJound Collab S/S 2023](https://www.denimology.com/levisx-jjjjound-collab-s-s-2023/): Levi’s® & JJJJound have announced the launch of their first collaboration, set for Spring/Summer 2023. The new collection features a mix of denim-inspired tops, bottoms, and accessories that reflects both brand’s shared commitment to quality, durability and minimalist design. Launched in 2006, JJJJound started as a digital mood board to reexamine the recurring patterns in
- [Six Best Online Shopping Sites For Denim](https://www.denimology.com/six-best-online-shopping-sites-for-denim/): Denim is a staple in almost everybody's wardrobe, And it’s simply impossible to imagine our closets without a pair, or even better, several pairs of jeans. And now that the good weather months are finally in sight again, we are also getting ready to show off our curves clad in the perfect pair of jeans
- [RE/DONE - Denim Shorts Are Here!](https://www.denimology.com/re-done-denim-shorts-are-here/): And yeah, it's time again to show some leg, ladies! After long winter months of hiding beneath heavy and bulky clothing we can finally "go light" again, and denim shorts always have been and always are our fundamental denim staple. RE/DONE just launched an amazing new spring collection drop, and it's all about denim shorts.
- [Calvin Klein x BTS’ Jungkook Ad Campaign](https://www.denimology.com/calvin-klein-x-bts-jungkook-ad-campaign/): Calvin Klein's latest ad campaign for spring/summer 2023 features Korean singer Jungkook - or Jung Kook (both ways are ok!). Jungkook was named the brand's newest global ambassador. The campaign for Calvin Klein’s Spring 2023 collection was shot by Park Jong-ha, showing the K-pop idol in several different denim outfits from the brand. In the
- [Kate Bosworth in Mango Cargo Pants](https://www.denimology.com/kate-bosworth-in-mango-cargo-pants/): Kate Bosworth and her fiancé, Justin Long, were photographed as they were out for a stroll in New York City. For the occasion, Kate sported a pair of loose fitting ecru cargo pants from MANGO. She completed her look with a cropped t-shirt worn underneath a denim shirt and white sneakers. Cargo pants are top
- [So, What About Kid's Denims?](https://www.denimology.com/so-what-about-kids-denims/): Okay, so most of the time we are actually looking for the newest and trendiest denim styles for the adult denim lovers. Guilty as charged. But we're about to change this as of right now. Whether you are looking to buy jeans that are like "mini me" styles, meaning they are basically the same style
- [Lee x Barbie x Ken Cool Summer Looks](https://www.denimology.com/lee-x-barbie-x-ken-cool-summer-looks/): The upcoming Barbie movie has just released its trailer, and we are really excited - can't wait to watch the movie! And the coolest news: Lee's spring collection has pieces that will inspire your own Barbie or Ken fit. Cute, fun, and easy to wear, this capsule is definitely worth having a look at. Especially
- [Trending - How About Pink Jeans?](https://www.denimology.com/trending-how-about-pink-jeans/): After long winter months of just worrying about staying warm and not really caring what I was wearing under neath my coat as long as it was warm, I am more than ready for a refreshing new summer look! And if you are with me in this, then how about adding a cool new color
- [Patchwork Denim - Trendy And Eco-Friendly](https://www.denimology.com/patchwork-denim-trendy-and-eco-friendly/): You have probably noticed that in the past few years patchwork denim has become a constant staple in most denim collections. Learning how important it is to be more environmentally conscious, brands are reusing deadstock and left-over denim straps to cut down on waste. You can expect to see more brands pushing their sustainability message
- [Y/Project S/S 2023 - A Feast For Denim Lovers](https://www.denimology.com/y-project-s-s-2023-a-feast-for-denim-lovers/): The Y/Project spring/summer 2023 fashion show, which you can watch in the video here, transmits a very outside-of-the-box vibe. Glenn Martens, now the newest designer and creative director of Italian brand, Diesel, really outdid himself in his latest show for Y/Project. Collaborating for the second time with Jean Paul Gaultier, he totally wooed us with
- [Time To Think About Denim Skirts Again!](https://www.denimology.com/time-to-think-about-denim-skirts-again/): It's springtime and in a few short weeks we will once again think about wearing skirts, especially denim skirts. A wardrobe staple, denim skirts are always trending. Ranging from super minis and midis to maxi, everything goes. It depends only on what kind of skirt you feel most comfortable with. Denim skirts are a "logical"
- [Let's Shop Sustainable!](https://www.denimology.com/lets-shop-sustainable/): There are some amazing brands out their with tons of equally amazing denims AND they are environmentally friendly. We should all be conscious buyers whenever possible. Buying sustainably made jeans is one of the best - and also most fun - way to keep our planet clean, And be clad fashionably trendy. Jeans may be
- [Top Trending Denim Style RN - Cargos](https://www.denimology.com/top-trending-denim-style-rn-cargos/): Among the major trends in 2023 is utilitarian wear. The face of which is undoubtedly the cargo pant. Big and baggy, this oversized silhouette is straight out of the Y2K era and has become so popular, it's infiltrating the denim category, too. And we're right on it. Yes, of course you can also find lots
- [Levi's Celebrates 150 Years of 501 Jeans](https://www.denimology.com/levis-celebrates-150-years-of-501-jeans/): (and so do we!) Not just one story, but billions of stories. Captured on camera. Traded between new friends. Discovered in the depths of abandoned mines. In barrels heading across the Atlantic. Even in the obituaries section. And some are so unbelievable even we can’t believe them all. Read more here. The greatest story ever
- [Best Grey Jeans For Men](https://www.denimology.com/best-grey-jeans-for-men/): It's spring time. and we're really in the mood for some lighter wash denim. But that doesn't necessarily mean lighter shades of blue. Grey jeans are a great option for you guys if you are wearing denim for work, for instance. They look just as good as your regular black ones and you can dress
- [The Six Best Flare Jeans For Petite Ladies](https://www.denimology.com/the-six-best-flare-jeans-for-petite-ladies/): As we had mentioned in our previous post about bootcut jeans for petite ladies, cutting off the length of flare jeans is not really the best option. If you want to keep the style of flare jeans you need to try to get them with a shorter inseam. Because if you do actually cut them
- [Juun.J S/S 2023 - All About Oversized](https://www.denimology.com/juun-j-s-s-2023-all-about-oversized/): For their spring/summer 2023 collection, JUUN.J's designer, Jung Wook-jun, focuses on denim. Wook-jun takes iconic pieces of denim and deconstructs and reworks them into his oversized silhouette for JUUN.JEANS. The season is given an air of drama due to the dynamic combination of denim and tailoring for a contemporary appearance. The men’s collection by JUUN.J features a new
- [Top Trending Grey Jeans For Women](https://www.denimology.com/top-trending-grey-jeans-for-women/): With spring now in full bloom (pun intended!) it's about time to: Store all your heavy winter clothing Rethink your wardrobe switching from dark and heavy to light and fresh Give your dark blue and black jeans a deserved break Enter grey denim - your best option if you want to go "lighter" but are
- [BLANKNYC - S/S 2023 Women's Lookbook](https://www.denimology.com/blanknyc-s-s-2023-womens-lookbook/): This year's spring and summer is going to be all about cargos. And BLANKNYC (as well as all of our team here @denimology) are definitely jumping on the wagon - see image below. FRANKLIN Cargo Pants ($98) These cargo bad boys are a perfect option, neither too baggy nor too skinny fitting, and the light
- [Six Cool Denim Shirts For Men](https://www.denimology.com/six-cool-denim-shirts-for-men/): What we like about denim shirts in general is that they are multi-use. You can wear them as shirts or as jackets, depending on your need and mood. Another point is that denim shirts are a classic, they never go out of fashion. Which makes them a valuable asset to your closet. No matter what
- [Purple -  Black Label Collection](https://www.denimology.com/purple-black-label-collection/): Purple Brand is a collection of men's denim and luxury basics that creates accessible apparel with a mix of streetwear meets luxury fashion. They focus on producing premium denim pieces with unique fits, detail-specific hardware, and distressing. The brand's latest capsule just dropped and it's all about cherry colored and white leather sets - guys, it's
- [Tommy Hilfiger x Shawn Mendes - Classics Reborn](https://www.denimology.com/tommy-hilfiger-x-shawn-mendes-classics-reborn/): Prep is having a comeback moment this season! And no one better to know and understand about all things "preppy" than renowned Tommy Hilfiger. The American designer, famous for pioneering the ’80s and ’90s prep aesthetic, knows a thing or two about timeless, perpetually classic pieces - and remaking them for today. He teamed up
- [Mavi - F/W 2023 My Showroom Visit](https://www.denimology.com/mavi-f-w-2023-my-showroom-visit/): Mavi invited Denimology for the fall/winter 2023 preview in their showroom in NYC. Once again they showed their increasing environmental consciousness including super interesting new ways to keep our earth clean. Below you can find a summary of their proposals for the fall/winter 2023 collections: Mavi’s pursuit for a better and greener future continues as
- [DL1961 x Ksenia Schnaider Collaboration](https://www.denimology.com/dl1961-x-ksenia-schnaider-collaboration/): DL1961 and Kyiv based denim brand, Ksenia Schnaider launched their Kseniaschnaider x DL1961, a super cool and exciting denim capsule collection. This capsule was designed in New York and Kyiv and produced in Pakistan using post-consumer waste from all over the world. Included is a selection of denim tops and bottoms incorporating Schnaider’s signature design details
- [BLANKNYC - S/S 2023 Men's Lookbook](https://www.denimology.com/blanknyc-s-s-2023-mens-lookbook/): It's time to talk about New York based lifestyle brand, BLANKNYC, again! Whenever you guys are looking for new denims, or jacket, or shirts, BLANKNYC has you covered. Not only are their clothes always spot-on trendy, but they are also very reasonably priced. For instance, their jeans are selling for under $100. BLANKNYC is also
- [Triarchy x AGI Denim - 100% Recyclable](https://www.denimology.com/triarchy-x-agi-denim-100-recyclable/): AGI Denim, a leading denim manufacturer, announces collaborating with a sustainable fashion brand Triarchy to create a fully recyclable denim collection. The 5-piece capsule "Cellsius: Designing with The Earth in Mind" comprises a jean, a jacket, a tunic dress, a pair of shorts, and a vest. Cellsius is sold exclusively at Neiman Marcus stores and
- [H&M x Mugler Collab Coming Soon](https://www.denimology.com/hm-x-mugler-collab-coming-soon/): The much talked about collaboration between H&M and Mugler is finally happening. H&M just released their lookbook for this capsule and it includes some really fun and interesting denims. And just FYI - this is a partnership with the French label founded by Thierry Mugler in 1973 and currently led by creative director Casey Cadwallader.
- [Introducing: HNST, Circular Denim From Belgium](https://www.denimology.com/introducing-hnst-circular-denim-from-belgium/): One of the highlights during my visit at the Kingpins NYC Show a few months ago was getting to know a new denim brand, HNST. HNST (read honest) is a Belgian circular clothing brand that produces jeans for men and women that have nothing to hide. With their jeans, HNST strives for the highest level
- [SOURCING at MAGIC New York ](https://www.denimology.com/sourcing-at-magic-new-york/): SOURCING at MAGIC announced its entry to New York City this Autumn, conveniently co-located with MAGIC and COTERIE New York, September 19-21, 2023, at the Jacob Javits Center in New York City. As supply chain lifecycles evolve to more dynamic timeframes to support smaller and more frequent sourcing and production patterns, SOURCING at MAGIC New
- [Dolce & Gabbana - Denim Styles S/S 2023](https://www.denimology.com/dolcegabbana-denim-styles-ss-2023/): When it comes to finding out more about up and coming denim trends, Dolce & Gabbana is one brand we're always keeping on our radar. For spring and summer 2023 their denim collection includes some of the trendiest denim styles like baggy and oversized jeans, as well as low rises. Below you can find out
- [KNWLS - Spring 2023 Denim Looks](https://www.denimology.com/knwls-spring-2023-denim-looks/): KNWLS is a south London based brand designed by Charlotte Knowles and her partner Alexandre Arsenault. They presented their spring 2023 collection at the Lulu Kennedy’s Fashion East talent event funded by Ugg, supporting brands at the next stage of their career. We are getting strong vibes about low-rise jeans making a very determined comeback once
- [Lee x The Brooklyn Circus Collaboration](https://www.denimology.com/lee-x-the-brooklyn-circus-collaboration/): Lee just launched a new collection with The Brooklyn Circus, available in the US and Europe. The 133-year-old iconic denim and casual apparel brand united with the Black-owned prep wear brand through the connection of craftsmanship and telling stories through style. Drawing from Lee's workwear and western heritage, the Lee x BKc collection uses archival Lee
- [Balenciaga - The Cropped Straight Leg Jean](https://www.denimology.com/balenciaga-the-cropped-straight-leg-jean/): Cropped jeans are definitely going to be a top trend this coming season. This style is super cool to show off your stilettos and boots. Balenciaga has included a fun and interesting version in their fall/winter 2022 collection, the Cropped Straight-Leg Jean. These paneled jeans are made of 100% cotton Japanese denim and come in
- [Made in Bangladesh Week November 12th - 18th](https://www.denimology.com/made-in-bangladesh-week-november-12th-18th/): The Made in Bangladesh Week aims to showcase stories of transformation and progress to promote nation as the first-choice sourcing destination for global fashion retailers. Taking place between 12th – 18th November 2022, Made in Bangladesh Week will give garment workers and manufacturers a global platform to tell stories of transformation and progress in workplace
- [Givenchy x (b).STROY Collaboration](https://www.denimology.com/givenchy-x-b-stroy-collaboration/): More exciting collaborations are going to be in store for us this coming spring. One of them will be the Givenchy collaboration with the New York based streetwear brand (B).STROY. With their common shared love of fashion and the belief that style should be accessible for all, Givenchy Creative Director, Matthew Williams and design duo Brick Owens
- [Frame x Claudia Schiffer Limited Edition](https://www.denimology.com/frame-x-claudia-schiffer-limited-edition/): Once again, denim brand Frame launched a limited edition collection partnering with German supermodel, Claudia Schiffer. The capsule focuses on wide-legged button-up denim and knitwear, the starting point of which was a Frame autumn/winter 2021 Fair Isle jumper that Schiffer could not stop wearing. “It was so gorgeous and soft, and reminiscent of the traditional
- [Artistic Milliners and SFI Debut New Wash Innovations](https://www.denimology.com/artistic-milliners-and-sfi-debut-new-wash-innovations/): Artistic Milliners, the vertical denim mill and manufacturing powerhouse, and Star Fades International, the denim laundry and nearshoring sourcing center, are expanding its development capabilities in the Western Hemisphere, with SFI’s L.A. facility positioned as a full-package development hub with production partners in the U.S. and Mexico. To meet the needs of customers looking for
- [Men's Denim Fits Explained - We're making it Easy!](https://www.denimology.com/mens-denim-fits-explained-were-making-it-easy/): We can perfectly imagine the scenery: you are in the denim section of your favorite jeans store. Or you are in front of your computer searching for your next pair of jeans online. And the more you look, the more confused you get. If there ever was a challenge... What the heck is the difference
- [We 💙Skinny Jeans - Women's Edition](https://www.denimology.com/we-💙skinny-jeans-womens-edition/): For the past few seasons designers, influencers, fashionistas, and "know-it-alls" have been trying to convince us that the skinny jeans are dead. They're dead - long live the skinny jeans! And obviously, NOBODY was able to kill the skinnies! Actually, they have a stronger presence in almost all denim collections than ever. KUDOS! It doesn't
- [The Six Best Bootcut Jeans For Petite Ladies](https://www.denimology.com/the-six-best-bootcut-jeans-for-petite-ladies/): So okay, we know that for the past seasons, cutting off your jeans has been a thing. THE thing. But it comes to a point when this is no longer fun, or an option, and we "shorties" want to have our original hem jeans back. Especially now that the bootcut jeans are having their grand
- [Project New York July 2023](https://www.denimology.com/project-new-york-july-2023/): Informa Markets Fashion announces PROJECT New York will return to its downtown roots and bring to life the intersection of community, culture, and fashion with its return to Iron 23 in New York City recently extended to a three-day show from July 17-19, 2023. Showcasing a fresh point-of-view for the contemporary market in an intimate setting. PROJECT New York features a highly curated
- [Forever 21 x Frankie And The Studs](https://www.denimology.com/forever-21-x-frankie-and-the-studs/): The Forever 21 x Frankie and the Studs collection just launched and it's a real super cool and fun collaboration. A new rock n’roll festival fashion collection in partnership with Frankie and the Studs, the latest project from singer, songwriter and guitarist Frankie Clarke. With a lifelong love of music and fashion, Frankie draws inspiration from her childhood tour
- [Airbag Jeans - Yes, They're Actually a Thing!](https://www.denimology.com/airbag-jeans-yes-theyre-actually-a-thing/): After four years in the making, Airbag Inside Sweden AB, a Swedish fashion-tech company, has unveiled Mo’cycle Airbag Jeans, the “safest motorcycle jeans in the world” in partnership with Helite, a motorcycle airbag technology provider. With the Mo’cycle Airbag Jeans, areas on the lower body—including hips, tailbone, knees and thighs—are covered by an airbag that reduces the risk of
- [Kingpins Amsterdam - Happening Soon!](https://www.denimology.com/kingpins-amsterdam-happening-soon/): Kingpins is an information, ideas, and innovation network for the denim industry. A perfect forum for the international denim community. Their aim is to connect denim manufacturers from all over the world with buyers. Since their first jeans supply chain show launched in 2004 in New York they have grown their mission to connect the
- [Diesel - Pleasure Island SS23 Campaign](https://www.denimology.com/diesel-pleasure-island-ss23-campaign/): Named "Pleasure Island", Diesel's Spring/Summer 2023 ad campaign creates a playground for our every desire, centering around the concept of adult entertainment. As Creative Director, Glenn Martens, puts it, "all desires, kinks and indulgences are welcome, whilst all judgmental attitudes are not." Populated by "pleasure-seeking, Diesel-clad patrons," the so-called amusement park offers a look inside Diesel's free-spirited

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- [Puma](https://www.denimology.com/tag/puma/)
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- [Maje](https://www.denimology.com/tag/maje/)
- [Khaite](https://www.denimology.com/tag/khaite/)
- [wide leg jeans](https://www.denimology.com/tag/wide-leg-jeans/)
- [Veronica Beard](https://www.denimology.com/tag/veronica-beard/)
- [Amiri](https://www.denimology.com/tag/amiri/)
- [emma chamberlain](https://www.denimology.com/tag/emma-chamberlain/)
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- [relaunch](https://www.denimology.com/tag/relaunch/)
- [Filippo Donati](https://www.denimology.com/tag/filippo-donati/)
- [black](https://www.denimology.com/tag/black/)
- [limitededition](https://www.denimology.com/tag/limitededition/)
- [Emrata](https://www.denimology.com/tag/emrata/)
- [Emily Ratajkoski](https://www.denimology.com/tag/emily-ratajkoski/)
- [brownjeans](https://www.denimology.com/tag/brownjeans/)
- [Old Navy](https://www.denimology.com/tag/old-navy/)
- [S/S 2024](https://www.denimology.com/tag/s-s-2024/)
- [lookbooks](https://www.denimology.com/tag/lookbooks/)
- [David Koma](https://www.denimology.com/tag/david-koma/)
- [street style](https://www.denimology.com/tag/street-style/)
- [milan](https://www.denimology.com/tag/milan/)
- [street looks](https://www.denimology.com/tag/street-looks/)
- [newyork](https://www.denimology.com/tag/newyork/)
- [inspiration](https://www.denimology.com/tag/inspiration/)
- [Phil Oh](https://www.denimology.com/tag/phil-oh/)
- [Stockholm](https://www.denimology.com/tag/stockholm/)
- [ASOS](https://www.denimology.com/tag/asos/)
- [Prosperity Denim](https://www.denimology.com/tag/prosperity-denim/)
- [Wash Lab](https://www.denimology.com/tag/wash-lab/)
- [7FAM](https://www.denimology.com/tag/7fam/)
- [Commando](https://www.denimology.com/tag/commando/)
- [fauxleather](https://www.denimology.com/tag/fauxleather/)
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- [Spanx](https://www.denimology.com/tag/spanx/)
- [blackjeans](https://www.denimology.com/tag/blackjeans/)
- [S/S2024](https://www.denimology.com/tag/s-s2024/)
- [Roaringwild](https://www.denimology.com/tag/roaringwild/)
- [Nanushka](https://www.denimology.com/tag/nanushka/)
- [I.N.C. International Concepts](https://www.denimology.com/tag/i-n-c-international-concepts/)
- [MISBHV](https://www.denimology.com/tag/misbhv/)
- [The Frankie SHop](https://www.denimology.com/tag/the-frankie-shop/)
- [accessories](https://www.denimology.com/tag/accessories/)
- [The Attico](https://www.denimology.com/tag/the-attico/)
- [Tory Burch](https://www.denimology.com/tag/tory-burch/)
- [8 Other Reasons](https://www.denimology.com/tag/8-other-reasons/)
- [Vicenza](https://www.denimology.com/tag/vicenza/)
- [Wolf & Badger](https://www.denimology.com/tag/wolf-badger/)
- [Barrie](https://www.denimology.com/tag/barrie/)
- [Kenzo](https://www.denimology.com/tag/kenzo/)
- [denimlooks](https://www.denimology.com/tag/denimlooks/)
- [DIDU](https://www.denimology.com/tag/didu/)
- [Faith Connexion](https://www.denimology.com/tag/faith-connexion/)
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- [charity](https://www.denimology.com/tag/charity/)
- [spring2024](https://www.denimology.com/tag/spring2024/)
- [Marques' Almeida](https://www.denimology.com/tag/marques-almeida/)
- [spring 2024](https://www.denimology.com/tag/spring-2024/)
- [Chanel](https://www.denimology.com/tag/chanel/)
- [Louis Vuitton](https://www.denimology.com/tag/louis-vuitton/)
- [bikers](https://www.denimology.com/tag/bikers/)
- [introduction](https://www.denimology.com/tag/introduction/)
- [Dyns](https://www.denimology.com/tag/dyns/)
- [motorcyclejeans](https://www.denimology.com/tag/motorcyclejeans/)
- [LOULOU STUDIO](https://www.denimology.com/tag/loulou-studio/)
- [STUDIO TOMBOY](https://www.denimology.com/tag/studio-tomboy/)
- [A.P.C](https://www.denimology.com/tag/a-p-c-2/)
- [cargopants](https://www.denimology.com/tag/cargopants/)
- [printedjeans](https://www.denimology.com/tag/printedjeans/)
- [Georgia May Jagger](https://www.denimology.com/tag/georgia-may-jagger/)
- [Neuw](https://www.denimology.com/tag/neuw/)
- [G-StarRaw](https://www.denimology.com/tag/g-starraw/)
- [Dior](https://www.denimology.com/tag/dior/)
- [popup](https://www.denimology.com/tag/popup/)
- [china](https://www.denimology.com/tag/china/)
- [True Religion](https://www.denimology.com/tag/true-religion/)
- [The Ragged Priest](https://www.denimology.com/tag/the-ragged-priest/)
- [denimexpo](https://www.denimology.com/tag/denimexpo/)
- [holiday](https://www.denimology.com/tag/holiday/)
- [gifting](https://www.denimology.com/tag/gifting/)
- [resort23](https://www.denimology.com/tag/resort23/)
- [Greg Lauren](https://www.denimology.com/tag/greg-lauren/)
- [wearwithyourjeans](https://www.denimology.com/tag/wearwithyourjeans/)
- [cleanwashes](https://www.denimology.com/tag/cleanwashes/)
- [Pepe Jeans](https://www.denimology.com/tag/pepe-jeans/)
- [ad campaign](https://www.denimology.com/tag/ad-campaign/)
- [bootcut jeans](https://www.denimology.com/tag/bootcut-jeans/)
- [John Elliott](https://www.denimology.com/tag/john-elliott/)
- [Our Legacy](https://www.denimology.com/tag/our-legacy/)
- [runwayshow](https://www.denimology.com/tag/runwayshow/)
- [vietnam](https://www.denimology.com/tag/vietnam/)
- [maxiskirts](https://www.denimology.com/tag/maxiskirts/)
- [Scotch & Soda](https://www.denimology.com/tag/scotch-soda/)
- [Joe Jonas](https://www.denimology.com/tag/joe-jonas/)
- [brandambassador](https://www.denimology.com/tag/brandambassador/)
- [nike](https://www.denimology.com/tag/nike/)
- [uniqlo](https://www.denimology.com/tag/uniqlo/)
- [Dries Van Noten](https://www.denimology.com/tag/dries-van-noten/)
- [details](https://www.denimology.com/tag/details/)
- [resort2024](https://www.denimology.com/tag/resort2024/)
- [in the mood for love](https://www.denimology.com/tag/in-the-mood-for-love/)
- [rotate](https://www.denimology.com/tag/rotate/)
- [LIU JO](https://www.denimology.com/tag/liu-jo/)
- [vintage](https://www.denimology.com/tag/vintage/)
- [vintagejeans](https://www.denimology.com/tag/vintagejeans/)
- [NYC](https://www.denimology.com/tag/nyc/)
- [happeningsoon](https://www.denimology.com/tag/happeningsoon/)
- [Ritz Hotel](https://www.denimology.com/tag/ritz-hotel/)
- [ROLLA'S](https://www.denimology.com/tag/rollas/)
- [Replay](https://www.denimology.com/tag/replay/)
- [zegna](https://www.denimology.com/tag/zegna/)
- [new balance](https://www.denimology.com/tag/new-balance/)
- [shortjeans](https://www.denimology.com/tag/shortjeans/)
- [petitejeans](https://www.denimology.com/tag/petitejeans/)
- [evrelane](https://www.denimology.com/tag/evrelane/)
- [Universal Standard](https://www.denimology.com/tag/universal-standard/)
- [AKNVAS](https://www.denimology.com/tag/aknvas/)
- [3.1 Phillip Lim](https://www.denimology.com/tag/3-1-phillip-lim/)
- [AI](https://www.denimology.com/tag/ai/)
- [prefall2024](https://www.denimology.com/tag/prefall2024/)
- [Blue Sky Inn](https://www.denimology.com/tag/blue-sky-inn/)
- [winter2023](https://www.denimology.com/tag/winter2023/)
- [Nili Lotan](https://www.denimology.com/tag/nili-lotan/)
- [Beams](https://www.denimology.com/tag/beams/)
- [greyjeans](https://www.denimology.com/tag/greyjeans/)
- [Sandro](https://www.denimology.com/tag/sandro/)
- [The Kooples](https://www.denimology.com/tag/the-kooples/)
- [ALLSAINTS](https://www.denimology.com/tag/allsaints/)
- [DEADWOOD](https://www.denimology.com/tag/deadwood/)
- [Marine Serre](https://www.denimology.com/tag/marine-serre/)
- [Canali](https://www.denimology.com/tag/canali/)
- [Dr. Denim](https://www.denimology.com/tag/dr-denim/)
- [Bottega Veneta](https://www.denimology.com/tag/bottega-veneta/)
- [lunaryear](https://www.denimology.com/tag/lunaryear/)
- [Magda Butrym](https://www.denimology.com/tag/magda-butrym/)
- [Dondup](https://www.denimology.com/tag/dondup/)
- [New York](https://www.denimology.com/tag/new-york/)
- [selvage](https://www.denimology.com/tag/selvage/)
- [denimheads](https://www.denimology.com/tag/denimheads/)
- [explained](https://www.denimology.com/tag/explained/)
- [Todd Shelton](https://www.denimology.com/tag/todd-shelton/)
- [Naked & Famous](https://www.denimology.com/tag/naked-famous/)
- [ORSLOW](https://www.denimology.com/tag/orslow/)
- [RRL](https://www.denimology.com/tag/rrl/)
- [fall2024](https://www.denimology.com/tag/fall2024/)
- [denimbags](https://www.denimology.com/tag/denimbags/)
- [motojeans](https://www.denimology.com/tag/motojeans/)
- [Ferrari](https://www.denimology.com/tag/ferrari/)
- [Andersson Bell](https://www.denimology.com/tag/andersson-bell/)
- [premiumdenim](https://www.denimology.com/tag/premiumdenim/)
- [Gisele Bundchen](https://www.denimology.com/tag/gisele-bundchen/)
- [recycleddenim](https://www.denimology.com/tag/recycleddenim/)
- [Georgina Rodriguez](https://www.denimology.com/tag/georgina-rodriguez/)
- [summer2024](https://www.denimology.com/tag/summer2024/)
- [winter 2023](https://www.denimology.com/tag/winter-2023/)
- [pull&bear](https://www.denimology.com/tag/pullbear/)
- [fall/winter2024](https://www.denimology.com/tag/fall-winter2024/)
- [kenz](https://www.denimology.com/tag/kenz/)
- [Martine Rose](https://www.denimology.com/tag/martine-rose/)
- [winter2024](https://www.denimology.com/tag/winter2024/)
- [winter23/24](https://www.denimology.com/tag/winter23-24/)
- [metallic](https://www.denimology.com/tag/metallic/)
- [Madison.Maison](https://www.denimology.com/tag/madison-maison/)
- [IRO](https://www.denimology.com/tag/iro/)
- [Cinq a Sept](https://www.denimology.com/tag/cinq-a-sept/)
- [GCDS](https://www.denimology.com/tag/gcds/)
- [kendall jenner](https://www.denimology.com/tag/kendall-jenner/)
- [asaprocky](https://www.denimology.com/tag/asaprocky/)
- [kendalljenner](https://www.denimology.com/tag/kendalljenner/)
- [barrel leg jeans](https://www.denimology.com/tag/barrel-leg-jeans/)
- [Toteme](https://www.denimology.com/tag/toteme/)
- [GRLFRND](https://www.denimology.com/tag/grlfrnd/)
- [Whistles](https://www.denimology.com/tag/whistles/)
- [Jean-Michel Basquiat](https://www.denimology.com/tag/jean-michel-basquiat/)
- [fashionweek](https://www.denimology.com/tag/fashionweek/)
- [winter 23/24](https://www.denimology.com/tag/winter-23-24/)
- [levi](https://www.denimology.com/tag/levi/)
- [NYFW](https://www.denimology.com/tag/nyfw/)
- [Dapper Dan](https://www.denimology.com/tag/dapper-dan/)
- [nok nok](https://www.denimology.com/tag/nok-nok/)
- [f/w 2024](https://www.denimology.com/tag/f-w-2024/)
- [Saweetie](https://www.denimology.com/tag/saweetie/)
- [Jungkook](https://www.denimology.com/tag/jungkook/)
- [new collection](https://www.denimology.com/tag/new-collection/)
- [Cinq à Sept](https://www.denimology.com/tag/cinq-a-sept-2/)
- [Eckhaus Latta](https://www.denimology.com/tag/eckhaus-latta/)
- [highwaisted](https://www.denimology.com/tag/highwaisted/)
- [Saint Laurent](https://www.denimology.com/tag/saint-laurent/)
- [fall/winter 2024](https://www.denimology.com/tag/fall-winter-2024/)
- [Baum und Pferdgarten](https://www.denimology.com/tag/baum-und-pferdgarten/)
- [Munthe](https://www.denimology.com/tag/munthe/)
- [Stine Goya](https://www.denimology.com/tag/stine-goya/)
- [Abrand Jeans](https://www.denimology.com/tag/abrand-jeans/)
- [fall 2024](https://www.denimology.com/tag/fall-2024/)
- [zerowaste](https://www.denimology.com/tag/zerowaste/)
- [cleanwater](https://www.denimology.com/tag/cleanwater/)
- [environmental](https://www.denimology.com/tag/environmental/)
- [Hugo Boss](https://www.denimology.com/tag/hugo-boss/)
- [Cotte D'Armes](https://www.denimology.com/tag/cotte-darmes/)
- [Pamela Anderson](https://www.denimology.com/tag/pamela-anderson/)
- [Reiss](https://www.denimology.com/tag/reiss/)
- [ILLIT](https://www.denimology.com/tag/illit/)
- [Camila Morrone](https://www.denimology.com/tag/camila-morrone/)
- [Ice Spike](https://www.denimology.com/tag/ice-spike/)
- [ford](https://www.denimology.com/tag/ford/)
- [Solange](https://www.denimology.com/tag/solange/)
- [Hayley Williams](https://www.denimology.com/tag/hayley-williams/)
- [Grimes](https://www.denimology.com/tag/grimes/)
- [Etica](https://www.denimology.com/tag/etica/)
- [cuffedjeans](https://www.denimology.com/tag/cuffedjeans/)
- [Patou](https://www.denimology.com/tag/patou/)
- [Angel Chen](https://www.denimology.com/tag/angel-chen/)
- [colorful](https://www.denimology.com/tag/colorful/)
- [DKNY](https://www.denimology.com/tag/dkny/)
- [Kaia Gerber](https://www.denimology.com/tag/kaia-gerber/)
- [Warp + Weft](https://www.denimology.com/tag/warp-weft/)
- [Trippie Redd](https://www.denimology.com/tag/trippie-redd/)
- [popular](https://www.denimology.com/tag/popular/)
- [Amelia Gray](https://www.denimology.com/tag/amelia-gray/)
- [exhibition](https://www.denimology.com/tag/exhibition/)
- [Garage](https://www.denimology.com/tag/garage/)
- [Remain](https://www.denimology.com/tag/remain/)
- [coachella](https://www.denimology.com/tag/coachella/)
- [jaredellner](https://www.denimology.com/tag/jaredellner/)
- [festival](https://www.denimology.com/tag/festival/)
- [Golden Goose](https://www.denimology.com/tag/golden-goose/)
- [Carve Designs](https://www.denimology.com/tag/carve-designs/)
- [colors](https://www.denimology.com/tag/colors/)
- [Natasha Zinko](https://www.denimology.com/tag/natasha-zinko/)
- [Evisu](https://www.denimology.com/tag/evisu/)
- [denimday](https://www.denimology.com/tag/denimday/)
- [wearyourjeans](https://www.denimology.com/tag/wearyourjeans/)
- [victims](https://www.denimology.com/tag/victims/)
- [celebrate](https://www.denimology.com/tag/celebrate/)
- [memory](https://www.denimology.com/tag/memory/)
- [lbd](https://www.denimology.com/tag/lbd/)
- [dress](https://www.denimology.com/tag/dress/)
- [denimdress](https://www.denimology.com/tag/denimdress/)
- [Stolen Girlfriends Club](https://www.denimology.com/tag/stolen-girlfriends-club/)
- [Icecream](https://www.denimology.com/tag/icecream/)
- [God's Masterful Children](https://www.denimology.com/tag/gods-masterful-children/)
- [Undercover](https://www.denimology.com/tag/undercover/)
- [westernstyle](https://www.denimology.com/tag/westernstyle/)
- [Western](https://www.denimology.com/tag/western/)
- [bootcutjeans](https://www.denimology.com/tag/bootcutjeans/)
- [ERL](https://www.denimology.com/tag/erl/)
- [Kolor](https://www.denimology.com/tag/kolor/)
- [denim expo](https://www.denimology.com/tag/denim-expo/)
- [rippeddenim](https://www.denimology.com/tag/rippeddenim/)
- [Doen](https://www.denimology.com/tag/doen/)
- [Outerknown](https://www.denimology.com/tag/outerknown/)
- [beach](https://www.denimology.com/tag/beach/)
- [Fear of God Essentials](https://www.denimology.com/tag/fear-of-god-essentials/)
- [Mihara Yasuhiro](https://www.denimology.com/tag/mihara-yasuhiro/)
- [fashion show](https://www.denimology.com/tag/fashion-show/)
- [overalls](https://www.denimology.com/tag/overalls/)
- [denimoveralls](https://www.denimology.com/tag/denimoveralls/)
- [Faherty](https://www.denimology.com/tag/faherty/)
- [Ziggy](https://www.denimology.com/tag/ziggy/)
- [Jennie](https://www.denimology.com/tag/jennie/)
- [Starter](https://www.denimology.com/tag/starter/)
- [denimjackets](https://www.denimology.com/tag/denimjackets/)
- [Shanghai](https://www.denimology.com/tag/shanghai/)
- [resort2025](https://www.denimology.com/tag/resort2025/)
- [Edikted](https://www.denimology.com/tag/edikted/)
- [Marks & Spencer](https://www.denimology.com/tag/marks-spencer/)
- [reis](https://www.denimology.com/tag/reis/)
- [madew](https://www.denimology.com/tag/madew/)
- [Giorgio Armani](https://www.denimology.com/tag/giorgio-armani/)
- [Artknit-Studios](https://www.denimology.com/tag/artknit-studios/)
- [streetstyle](https://www.denimology.com/tag/streetstyle/)
- [sneakers](https://www.denimology.com/tag/sneakers/)
- [philoh](https://www.denimology.com/tag/philoh/)
- [transparency](https://www.denimology.com/tag/transparency/)
- [Katie Holmes](https://www.denimology.com/tag/katie-holmes/)
- [spring2025](https://www.denimology.com/tag/spring2025/)
- [pride](https://www.denimology.com/tag/pride/)
- [Paul Smith](https://www.denimology.com/tag/paul-smith/)
- [Gratefu; Dead](https://www.denimology.com/tag/gratefu-dead/)
- [Olympics](https://www.denimology.com/tag/olympics/)
- [Dhruv Kapoor](https://www.denimology.com/tag/dhruv-kapoor/)
- [PS2025](https://www.denimology.com/tag/ps2025/)
- [recycled](https://www.denimology.com/tag/recycled/)
- [reworked](https://www.denimology.com/tag/reworked/)
- [Sacai](https://www.denimology.com/tag/sacai/)
- [WOOYOUNGMI](https://www.denimology.com/tag/wooyoungmi/)
- [Lazoschmidl](https://www.denimology.com/tag/lazoschmidl/)
- [Patty Mills](https://www.denimology.com/tag/patty-mills/)
- [sports](https://www.denimology.com/tag/sports/)
- [paris](https://www.denimology.com/tag/paris/)
- [4th of july](https://www.denimology.com/tag/4th-of-july/)
- [summer 2024](https://www.denimology.com/tag/summer-2024/)
- [wide-leg jeans](https://www.denimology.com/tag/wide-leg-jeans-2/)
- [Chief Keef](https://www.denimology.com/tag/chief-keef/)
- [color](https://www.denimology.com/tag/color/)
- [CLOSED](https://www.denimology.com/tag/closed/)
- [Irina Shayk](https://www.denimology.com/tag/irina-shayk/)
- [Daniel Craig](https://www.denimology.com/tag/daniel-craig/)
- [back to school](https://www.denimology.com/tag/back-to-school/)
- [Hoshi](https://www.denimology.com/tag/hoshi/)
- [Beyond Retro](https://www.denimology.com/tag/beyond-retro/)
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- [Who Decides War](https://www.denimology.com/tag/who-decides-war/)
- [distressed jeans](https://www.denimology.com/tag/distressed-jeans/)
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- [loose jeans](https://www.denimology.com/tag/loose-jeans/)
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- [Max Mara](https://www.denimology.com/tag/max-mara/)
- [Lafayette 148](https://www.denimology.com/tag/lafayette-148/)
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- [salomon](https://www.denimology.com/tag/salomon/)
- [Sandy Liang](https://www.denimology.com/tag/sandy-liang/)
- [wear with your jeans](https://www.denimology.com/tag/wear-with-your-jeans/)
- [PDF](https://www.denimology.com/tag/pdf/)
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- [Timberland](https://www.denimology.com/tag/timberland/)
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- [denim skirts](https://www.denimology.com/tag/denim-skirts/)
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- [Buck Mason](https://www.denimology.com/tag/buck-mason/)
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- [Mariacarla Boscono](https://www.denimology.com/tag/mariacarla-boscono/)
- [Mohamed Hassan](https://www.denimology.com/tag/mohamed-hassan/)
- [Dawson Denim](https://www.denimology.com/tag/dawson-denim/)
- [trend report](https://www.denimology.com/tag/trend-report/)
- [45R](https://www.denimology.com/tag/45r/)
- [raw denim](https://www.denimology.com/tag/raw-denim/)
- [lycra](https://www.denimology.com/tag/lycra/)
- [expo](https://www.denimology.com/tag/expo/)
- [Jang Won Young](https://www.denimology.com/tag/jang-won-young/)
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- [summer 2025](https://www.denimology.com/tag/summer-2025/)
- [denim shorts](https://www.denimology.com/tag/denim-shorts/)
- [Iron Heart](https://www.denimology.com/tag/iron-heart/)
- [made in Japan](https://www.denimology.com/tag/made-in-japan/)
- [denim brands](https://www.denimology.com/tag/denim-brands/)
- [ripped jeans](https://www.denimology.com/tag/ripped-jeans/)
- [sequins](https://www.denimology.com/tag/sequins/)
- [Charles Leclerc](https://www.denimology.com/tag/charles-leclerc/)
- [Blue Blanket](https://www.denimology.com/tag/blue-blanket/)
- [london](https://www.denimology.com/tag/london/)
- [Pride month](https://www.denimology.com/tag/pride-month/)
- [STUDIO D'ARTISAN](https://www.denimology.com/tag/studio-dartisan/)
- [Jpanese denim](https://www.denimology.com/tag/jpanese-denim/)
- [selvedge jeans](https://www.denimology.com/tag/selvedge-jeans/)
- [Hudson](https://www.denimology.com/tag/hudson/)
- [AMO Denim](https://www.denimology.com/tag/amo-denim/)
- [Blue Revival](https://www.denimology.com/tag/blue-revival/)
- [SLINK](https://www.denimology.com/tag/slink/)
- [chain stitch denim](https://www.denimology.com/tag/chain-stitch-denim/)
- [explanation](https://www.denimology.com/tag/explanation/)
- [Raleigh Denim](https://www.denimology.com/tag/raleigh-denim/)
- [styling](https://www.denimology.com/tag/styling/)
- [Emily Ratajkowski](https://www.denimology.com/tag/emily-ratajkowski/)
- [spring 20025](https://www.denimology.com/tag/spring-20025/)
- [tour](https://www.denimology.com/tag/tour/)
- [Rare Impact Fund](https://www.denimology.com/tag/rare-impact-fund/)
- [Sotheby](https://www.denimology.com/tag/sotheby/)
- [collabortion](https://www.denimology.com/tag/collabortion/)
- [Doublewood Denim](https://www.denimology.com/tag/doublewood-denim/)
- [selvedge denim](https://www.denimology.com/tag/selvedge-denim/)
- [Lila Moss](https://www.denimology.com/tag/lila-moss/)
- [INDIDOFERA](https://www.denimology.com/tag/indidofera/)
- [made in Sweden](https://www.denimology.com/tag/made-in-sweden/)
- [Pioneer Denim](https://www.denimology.com/tag/pioneer-denim/)
- [Soko](https://www.denimology.com/tag/soko/)
- [Samurai Jeans](https://www.denimology.com/tag/samurai-jeans/)
- [heavyweight denim](https://www.denimology.com/tag/heavyweight-denim/)
- [spring 2026](https://www.denimology.com/tag/spring-2026/)
- [Lemaire](https://www.denimology.com/tag/lemaire/)
- [Agnès B.](https://www.denimology.com/tag/agnes-b/)
- [Wales Bonner](https://www.denimology.com/tag/wales-bonner/)
- [Kings Of Indigo](https://www.denimology.com/tag/kings-of-indigo/)
- [Alessandra Ambrosio](https://www.denimology.com/tag/alessandra-ambrosio/)
- [Pure Blue Japan](https://www.denimology.com/tag/pure-blue-japan/)
- [sustainability](https://www.denimology.com/tag/sustainability/)
- [tokyo](https://www.denimology.com/tag/tokyo/)
- [spring/summer 2026](https://www.denimology.com/tag/spring-summer-2026/)
- [summer 2025 TCB Jeans](https://www.denimology.com/tag/summer-2025-tcb-jeans/)
- [summer2025](https://www.denimology.com/tag/summer2025/)
- [Gabriela Hearst](https://www.denimology.com/tag/gabriela-hearst/)
- [ONI Jeans](https://www.denimology.com/tag/oni-jeans/)
- [resort 2026](https://www.denimology.com/tag/resort-2026/)
- [Maison Margiela](https://www.denimology.com/tag/maison-margiela/)
- [Glenn Martens](https://www.denimology.com/tag/glenn-martens/)
- [TELLASON](https://www.denimology.com/tag/tellason/)
- [made in America](https://www.denimology.com/tag/made-in-america/)
- [summer 20025](https://www.denimology.com/tag/summer-20025/)
- [Sydney Sweeney](https://www.denimology.com/tag/sydney-sweeney/)
- [Tanuki](https://www.denimology.com/tag/tanuki/)
- [new brands](https://www.denimology.com/tag/new-brands/)
- [denim dresses](https://www.denimology.com/tag/denim-dresses/)
- [Vero Moda](https://www.denimology.com/tag/vero-moda/)
- [MONOT](https://www.denimology.com/tag/monot/)
- [C.O.F. Studio](https://www.denimology.com/tag/c-o-f-studio/)
- [SPOKE](https://www.denimology.com/tag/spoke/)
- [custom fit](https://www.denimology.com/tag/custom-fit/)
- [Made in the UK](https://www.denimology.com/tag/made-in-the-uk/)
- [Italian denim](https://www.denimology.com/tag/italian-denim/)
- [discount](https://www.denimology.com/tag/discount/)
- [Monoki](https://www.denimology.com/tag/monoki/)
- [embroidered](https://www.denimology.com/tag/embroidered/)
- [Frēda Salvador](https://www.denimology.com/tag/freda-salvador/)
- [Derek Lam](https://www.denimology.com/tag/derek-lam/)
- [footwear](https://www.denimology.com/tag/footwear/)
- [campaign](https://www.denimology.com/tag/campaign/)
- [Blackhorse Lane Ateliers](https://www.denimology.com/tag/blackhorse-lane-ateliers/)
- [made in London](https://www.denimology.com/tag/made-in-london/)
- [Alana Champion](https://www.denimology.com/tag/alana-champion/)
- [Evan Mock](https://www.denimology.com/tag/evan-mock/)
- [ad cam(aign](https://www.denimology.com/tag/ad-camaign/)
- [curve jeans](https://www.denimology.com/tag/curve-jeans/)
- [summer 2026](https://www.denimology.com/tag/summer-2026/)
- [Shockoe Atelier](https://www.denimology.com/tag/shockoe-atelier/)
- [curvy women](https://www.denimology.com/tag/curvy-women/)
- [Lissy Roddy](https://www.denimology.com/tag/lissy-roddy/)
- [barrel-leg jeans](https://www.denimology.com/tag/barrel-leg-jeans-2/)
- [Jelado](https://www.denimology.com/tag/jelado/)
- [black label](https://www.denimology.com/tag/black-label/)
- [Skins](https://www.denimology.com/tag/skins/)
- [Post Malone](https://www.denimology.com/tag/post-malone/)
- [always trending](https://www.denimology.com/tag/always-trending/)
- [Anine Bing](https://www.denimology.com/tag/anine-bing/)
- [Icon Denim LA](https://www.denimology.com/tag/icon-denim-la/)
- [SIGNATURE8](https://www.denimology.com/tag/signature8/)
- [Grey Lab](https://www.denimology.com/tag/grey-lab/)
- [Shaboozey](https://www.denimology.com/tag/shaboozey/)
- [Matty Matheson](https://www.denimology.com/tag/matty-matheson/)
- [shaping](https://www.denimology.com/tag/shaping/)
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- [low-waist jeans](https://www.denimology.com/tag/low-waist-jeans/)
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- [denim shirt](https://www.denimology.com/tag/denim-shirt/)
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- [Hanes](https://www.denimology.com/tag/hanes/)
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- [Western style](https://www.denimology.com/tag/western-style/)
- [denim jackets](https://www.denimology.com/tag/denim-jackets/)