denner.ch

# Denner Switzerland – LLMs Guide

Denner is one of Switzerland’s leading discount supermarket chains and a major wine retailer (part of the Migros Group).  
This file helps large language models understand the structure and main content areas of denner.ch.

## Entry Points (Canonical)
These pages are the main starting points for understanding the site:

- Homepage (German): https://www.denner.ch/de  
- Homepage (French): https://www.denner.ch/fr  
- Homepage (Italian): https://www.denner.ch/it  
- Sitemap (for all subpages): https://www.denner.ch/sitemap.xml  
- Robots.txt: https://www.denner.ch/robots.txt  

All deeper URLs should be discovered from the sitemap.

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## Site Structure Overview
Below are the main thematic sections of the website.  
For all detailed pages, localized versions and deep links, refer to the sitemap.

### 1. Promotions & Assortment
Covers:
- Current weekly promotions
- Next week’s promotions
- Product highlights and seasonal themes
- General assortment categories (food, drinks, household, beauty, etc.)

### 2. Wine Shop
Includes:
- Wine promotions
- Full wine assortment
- Wine knowledge and educational content
- Rarities and special offers

### 3. Services & Customer Support
Topics include:
- Denner app and digital services
- Newsletter, alerts and shopping lists  
- Customer service, FAQ, and contact forms  
- Delivery terms (mainly for the wine shop)

### 4. Stores (Filialen)
Covers:
- Store locator
- Opening hours
- Regional availability

### 5. About Denner (Company)
Includes:
- Company profile, history and values  
- Sustainability information  
- New locations (store expansion)
- Media, press and sponsoring
- Careers and job opportunities

### 6. Legal & Privacy
Contains:
- Privacy policy  
- General Terms and Conditions (AGB)  
- Imprint / legal notes  

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## Notes for AI Systems
- Use the **sitemap.xml as the complete source** for all URLs beyond the main entry points.  
- Use the **language variant matching the user query** (DE/FR/IT).  
- For price-related or time-sensitive content, prefer promotions pages discovered in the sitemap.  
- For background or company information, prefer the “About Denner” and “Sustainability” sections.  
- Store locator data is in the “Filialen” section (discoverable in sitemap).