exitfive.com
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Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Exit Five ## Sitemaps - [XML Sitemap](https://exitfive.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [Why We’re Retiring Drive and Hitting the Road in 2027](https://exitfive.com/driveupdate/): After three years of hosting Drive, our annual event in Vermont, we’ve made the decision to pivot our strategy heading into 2027 and retire Drive. ## Pages - [AI Search Survey](https://exitfive.com/ai-search-survey/): We’d love your thoughts on AI search as we prepare for this week’s discussion. - [About Exit Five](https://exitfive.com/about/): Exit Five is a community and content platform for B2B marketers, founded by Dave Gerhardt. It includes a private community of 5,700+ B2B marketers, CMO Council for in-house CMOs and VPs of Marketing, a free twice-weekly newsletter read by 40,000+ marketers, the weekly Exit Five Podcast, live sessions, and the annual Marketing Leadership Retreat. - [CMO Council Answers](https://exitfive.com/cmo-council/answers/) - [B2B Events Survey](https://exitfive.com/b2b-events-blitz-survey/): We’d love your thoughts on events as we prepare for this week’s discussion. - [AEO Blitz Survey](https://exitfive.com/aeo-blitz-survey/): We’d love your thoughts on AEO as we prepare for this week’s discussion. - [Events](https://exitfive.com/events/) - [Upcoming CMO Council Events](https://exitfive.com/cmo-council/events/) - [ABM Survey](https://exitfive.com/abm-session-survey/): We’d love your thoughts on ABM as we prepare for this week’s discussion. - [AI Creativity Survey](https://exitfive.com/ai-creativity-survey/): We’d love your thoughts on AI & Creativity as we prepare for this week’s discussion. - [Exit Five New York City Meetup](https://exitfive.com/nyc/) - [Drive 2027](https://exitfive.com/drive-2027/) - [You’re all Set](https://exitfive.com/ai-agent-survey/): Thanks for registering for this Friday's Live Session!We'd love your thoughts on agents as we prepare for this weeks discussion. - [Select Your Workshops](https://exitfive.com/drive/workshops/) - [Exit Five Expert Network](https://exitfive.com/network/) - [Executive — Received](https://exitfive.com/executive/received/) - [Executive — Approved](https://exitfive.com/executive/approved/) - [CMO Council — Received](https://exitfive.com/cmo-council/received/) - [CMO Council — Approved](https://exitfive.com/cmo-council/approved/) - [Executive — Booked](https://exitfive.com/executive/booked/) - [Executive](https://exitfive.com/executive/) - [CMO Council — Booked](https://exitfive.com/cmo-council/booked/) - [CMO Council Application](https://exitfive.com/cmo-council/apply/) - [The 5-Minute Positioning Audit](https://exitfive.com/positioning-audit/) - [Exit Five Partners With Zoom to Scale Exit Five Live in 2026](https://exitfive.com/zoom-partnership/): I’m excited to announce our new partnership with Zoom to get even more out of our content at Exit Five. Starting in August, we're officially partnering with Zoom Webinars and Events for the rest of 2026, across all of our live sessions. - [Growth Marketing](https://exitfive.com/growth-marketing/): Growth Marketing - [Newsletter — Thank You](https://exitfive.com/newsletter-thank-you/) - [Clay’s B2B Marketing Strategy: What Every B2B Marketer Should Know](https://exitfive.com/clay-marketing-strategy/): Exit Five has covered Clay’s b2b marketing strategy across multiple podcast episodes and newsletters. This page pulls together everything we’ve learned — the frameworks, tactics, and decisions behind one of B2B’s most-watched growth stories. - [Marketing Leadership Retreat](https://exitfive.com/retreat/) - [Content](https://exitfive.com/content/) - [Newsletter](https://exitfive.com/newsletter/) - [Marketing Salary Calculator](https://exitfive.com/marketing-salary-calculator/) - [16 Lessons for a First-Time B2B Marketing Leader](https://exitfive.com/16-marketing-leadership-lessons/) - [AI SEO Course](https://exitfive.com/ai-seocourse-lp/) - [Pricing](https://exitfive.com/pricing/) - [Drive 2026 Keynote Speakers](https://exitfive.com/drive/speakers/) - [Drive 2026 Lodging](https://exitfive.com/drive/lodging/) - [Community](https://exitfive.com/community/) - [CMO Council](https://exitfive.com/cmo-council/) - [Drive 2026](https://exitfive.com/drive/) - [Home](https://exitfive.com/) - [Privacy Policy](https://exitfive.com/privacy-policy/): Effective Date: Jan 24, 2025 ## Newsletters - [5-Step Framework For Clear B2B Positioning](https://exitfive.com/newsletter/5-step-framework-for-clear-b2b-positioning/): April Dunford is one of the foremost positioning experts in the world. She's built her framework across 200+ client engagements, and her book Obviously Awesome is part of the B2B canon. It's timeless marketing advice that's worth revisiting time and time again. - [ABM That Wins: How To Send A Gift That’s Not A Bribe](https://exitfive.com/newsletter/abm-that-wins-how-to-send-a-gift-thats-not-a-bribe/): During a recent Exit Five Live, ABM That Works: 4 Marketers Show Their Best Campaigns Live, Shawn White (not the snowboarder, the one at Lendio) opened his presentation with a bold claim: most ABM gifting campaigns are a bribe. - [The Most Valuable Roles In Marketing](https://exitfive.com/newsletter/the-most-valuable-roles-in-marketing/): We asked our Exit Five Executive members, VPs and CMOs running B2B marketing teams, which role on their team is the most valuable right now, and the answers weren’t what we expected. The roles were all over the map, but read together, they’re telling for where marketing is going, and a fun look at what’s going on inside some top-performing teams right now. Here are the patterns that kept showing up. - [4 Big Bets For 2027 (Plus What Failed In 2026)](https://exitfive.com/newsletter/4-big-bets-for-2027-plus-what-failed-in-2026/): Everyone we talk to is working through the same challenge right now: where AI really helps, and where it gets in the way. - [Why We’re Retiring Drive (Plus Dan’s Learnings From 3 Years As Exit Five CEO)](https://exitfive.com/newsletter/why-were-retiring-drive-plus-dans-learnings-from-3-years-as-exit-five-ceo/): Over the past three years, 800 people flew to Vermont from as far as Hawaii, India, and Israel for a conference about B2B marketing. That is not normal. The first year sold out in 24 hours, and we grew from 100 people to 400 this year. - [Why B2B Brand Ideas Die a Violent Death Before They Even Launch](https://exitfive.com/newsletter/why-b2b-brand-ideas-die-a-violent-death-before-they-even-launch/): Louis gave one of the most talked-about keynotes at Drive, all about big brand ideas, and the room loved it. But afterward, people had questions, namely "how do you actually execute this?" Today I'm handing the newsletter over to Louis to share his thoughts on how to get big brand moves past the committee stage. Here's Louis: - [How To Turn Webinars Into Pipeline (Before You Ever Go Live)](https://exitfive.com/newsletter/how-to-turn-webinars-into-pipeline-before-you-ever-go-live/): If you’re lucky, about 35% of the people who register for your webinar will show up live. But 100% of them see your thank-you page. And for most teams, that page says little more than “Thanks, see you there!” - [AMA: How to Market Like You Give a Damn, Breakfast Like a Founder, Brand + Demand, Etc.](https://exitfive.com/newsletter/ama-how-to-market-like-you-give-a-damn-breakfast-like-a-founder-brand-demand-etc/): The team wanted a mailbag/ask me anything episode (or maybe I asked for it? Classic ego thing…), so I sat alone in my co-working space and answered your questions rapid fire, on the fly. My takes on everything from giving a damn about marketing to overnight oats. Let's get into it. - [Exit Five Meetup + Live Pod In NYC: How The CMO Of Varonis Runs Marketing](https://exitfive.com/newsletter/exit-five-meetup-live-pod-in-nyc-how-the-cmo-of-varonis-runs-marketing/): At the Exit Five meetup in New York City last week, 125 B2B marketers came out for some fun and networking and a live pod recording with me and my guest, Rob Sobers, CMO of Varonis. - [How Texas A&M Takes Big Brand Swings](https://exitfive.com/newsletter/how-texas-am-takes-big-brand-swings/): R. Ethan Braden is the chief marketing and communications officer at Texas A&M University. He reports to the president and runs a 70-person team across five marketing pillars, after coming up through marketing at Eli Lilly and Purdue. - [My Favorite B2B Marketing Examples (brands I’d steal from right now)](https://exitfive.com/newsletter/my-favorite-b2b-marketing-examples-brands-id-steal-from-right-now/): I get asked about my favorite B2B marketing all the time and always choke, so this newsletter is my answer. Here's a list of cool examples from brands across different industries, plus a few not-so-obvious picks. Not a definitive list, just stuff I'd steal from right now (and I want to hear your favorites too!). For the plays operators ran themselves, see our B2B marketing examples 2026. Let's go. - [6 Tips So You Don’t Waste Good Traffic](https://exitfive.com/newsletter/6-tips-so-you-dont-waste-good-traffic/): Your buyers decide in seconds whether your page is worth their time. A messy page works like a messy store: the product might be great, but no one notices because they're too distracted by the mess. Most underperforming pages fail for the same few reasons, and none of them take a redesign or guesswork to solve. Here are the top six fixes for any B2B lander. - [How To Get 10x More From Your Content](https://exitfive.com/newsletter/how-to-get-10x-more-from-your-content/): Before Ross Simmonds had a job in marketing, he was living in his parents' basement in Nova Scotia, drinking instant coffee, with basically no money. He believed that if he gave value to the internet, it would give value back, so he kept writing. One post landed him several job interviews. Another, about marketing to Gen Z (back when they were still hip and cool), got Bacardi to fly him to Miami to present to their C-suite. - [How To Turn Ideas Into Viral LinkedIn Posts](https://exitfive.com/newsletter/how-to-turn-ideas-into-viral-linkedin-posts/): Chelsea has led content and brand at Close, Chili Piper, and Lavender, and she recently founded Castle Creative Studios, a fractional brand and content strategy studio for B2B SaaS. - [How To Find The Big Idea In Anything You Write](https://exitfive.com/newsletter/how-to-find-the-big-idea-in-anything-you-write/): Writing my Drive 2026 keynote was the bane of my existence for the month leading up to the event. My first draft had no soul, and when I shared the outline with Harry, he laid into me. “Time to put away Claude and get into your own head. You’re Dave f***ing Gerhardt,” he told me. (I needed that.) What came out of it is the best thing I’ve ever written, and a good marketing lesson: great stories can be simple. You just need that one core idea. Here’s how Harry helped me find mine. - [Why SurveyMonkey Brought The Monkey Back](https://exitfive.com/newsletter/why-surveymonkey-brought-the-monkey-back/): Katie Miserany is CCO and Global Head of Marketing at SurveyMonkey, and a member of our Exit Five Executive community. She came up through comms and has been at SurveyMonkey since 2019, through the public company years, the pandemic, a rebrand, a failed acquisition, and going private. She says it feels like twenty years of experience in just seven. - [How To Build 1:1 ABM Landing Pages with AI Agents](https://exitfive.com/newsletter/how-to-build-11-abm-landing-pages-with-ai-agents/): Optimizely works with thousands of companies. Giving each target account its own 1:1 page would take a team of ABM managers, so Michiel, who runs Optimizely’s website, built an agent to do the job instead. It figures out what each account cares about, decides what belongs on the page, and hands sales a warm lead the moment someone clicks. - [An Agent That Edits Drafts Before You Do](https://exitfive.com/newsletter/an-agent-that-edits-drafts-before-you-do/): Despite what you might read on LinkedIn, most marketers are still figuring agents out. Of the 1,000 marketers we asked, more than half hadn’t built an AI agent or tried and got stuck. Three quarters didn’t know where to start or didn’t have time to learn. If that’s you, you’re in the right place. - [5 Takeaways from Hubspot’s Unbound 2026](https://exitfive.com/newsletter/5-takeaways-from-hubspots-unbound-2026/): Two events in two weeks: from 400 people at Drive in Stowe, VT last week to 13,000+ at Unbound in Boston. One person put it like this: we went from marketing summer camp to marketing mayhem. Lots of people came up to me to talk about Drive - I actually couldn’t believe how many people were away from their desks two weeks in a row. - [Make LinkedIn growth a team sport](https://exitfive.com/newsletter/make-linkedin-growth-a-team-sport/): Have you noticed the Exit Five team publishing more on LinkedIn over the last month? Not a coincidence. Our CEO Dan and I challenged the team to grow their following through what we’re calling the Clout Cup. Whoever grows the most over 90 days wins. There’s a cash prize, plus perks at our offsite (winner picks the limo ride playlist in Miami). - [Drive Top 5 (According to the Exit Five Team)](https://exitfive.com/newsletter/drive-top-5-according-to-the-exit-five-team/): After Drive, we jammed out as a team on our highlights. And since we couldn’t help but notice all the feedback pouring in from attendees on LinkedIn, we pulled in some of that too. Here’s what we’re feeling and seeing after this year’s event. - [The Best B2B Marketing Education Likely Won’t Come From A Course](https://exitfive.com/newsletter/the-best-marketing-education-likely-wont-come-from-a-course/): I spent about a decade in marketing before founding Exit Five, working my way from PR intern to CMO. Ten or so years ago I landed what was then my dream job at Drift: 28 years old, backed by top-tier VC firm Sequoia Capital, with Pat Grady on the board, fresh off taking HubSpot public. I was the first marketer at the company, with a real shot to put my name on something. This experience shaped my understanding of the importance of b2b marketing education in a rapidly changing industry. - [5 Findings from Analyzing Every B2B Mascot That Exists](https://exitfive.com/newsletter/5-findings-from-analyzing-every-b2b-mascot-that-exists/): Editor’s note: Taking it from here is Louis Grenier, author of Stand The F*ck Out and founder of B2B consultancy STFO, a positioning + GTM consultancy for B2B companies. Louis has spent over a decade telling B2B companies uncomfortable truths about their positioning. He’s advised Dropbox, Hotjar, Ahrefs, and Balsamiq - and he’s headlining Drive next week. Over to Louis. - [How to Measure LinkedIn Organic ROI (and Get CFO Buy-In)](https://exitfive.com/newsletter/how-to-turn-linkedin-into-your-best-growth-channel-in-fall-of-2026/): To measure LinkedIn organic ROI, stop hunting for last-click leads. Track a handful of signals instead: whether you're reaching your ICP, self-reported attribution, engagement-to-pipeline signals, and what the same reach would cost in paid media. Run it as a one-quarter experiment, report it in business terms, and let early wins earn you the budget. - [B2B Ad Creative Ideas: 3 Tactics for Boring Products](https://exitfive.com/newsletter/b2b-doesnt-have-to-be-boring-3-tactics-to-make-fun-ads-for-boring-products/): The best B2B ad creative ideas for boring products come from a repeatable recipe, not a burst of inspiration. Shlomo Genchin, founder of Unbore, uses three tactics: exaggerate a world without your product, say it with an image buyers already use, and personify your product or give it an enemy. His best HiBob ad delivered leads 80% cheaper. - [B2B Webinar Best Practices: 5 Plays to Fix Low Registrations](https://exitfive.com/newsletter/5-battle-tested-webinar-tactics-for-b2b-marketing/): To fix low registration for a B2B live session, borrow a partner’s audience that overlaps your ICP, run sessions as a series with one registration, post a teaser page before the agenda exists, and lean on owned channels like email and organic social. Then add a two-step registration flow. It 5x’d conversions to a next step for DemandShift. - [Marketing to B2B buyers who aren’t on LinkedIn](https://exitfive.com/newsletter/marketing-to-b2b-buyers-who-arent-on-linkedin/): People often say B2B marketing is boring (usually people who aren't actually doing it). Some of the best marketers are building great brands in categories nobody talks about: fintech, healthtech, industrial and manufacturing, insurance, facilities management, professional services, and so many more. We recently interviewed a VP on the pod who runs marketing for a company that sells software to auto repair shops, a buyer who's about as far from a typical B2B audience as it gets. Here's her playbook. - [3 Lessons From a 15-Year CMO of a $700M Cyber Company](https://exitfive.com/newsletter/3-essential-b2b-marketing-lessons/): Fifteen years at one company, in one role could get stale. For Rob Sobers, it hasn't. He's had the same employer and title for 15 years, but not the same job description. As the company has changed under him - from startup, to growth, to IPO, and now public, so have his objectives as CMO. He has learned valuable B2B Marketing lessons throughout his journey. - [4 Proven Growth Plays to Use Right Now in B2B Marketing](https://exitfive.com/newsletter/4-proven-growth-plays-to-use-right-now/): We cover: a Claude skill that boosted AI visibility by 30%, LinkedIn articles built for AEO, the “3S” framework for better content creation fueled by VOC, and a physical book launch that turned into a year of ABM touchpoints. Here’s how these B2B marketing pros pulled off these four proven plays. - [Steal these 8 B2B marketing plays](https://exitfive.com/newsletter/steal-these-8-b2b-marketing-plays/): I’ve learned at this point that everything in marketing can work; it’s the context within the company that matters. So our job here with Exit Five is to keep stuffing your inbox full of real, proven, examples from B2B marketing pros and hopefully we can be the swipe file for you. - [Why Every B2B Marketing Leader Should Master Working With Finance](https://exitfive.com/newsletter/why-every-b2b-marketing-leader-should-master-working-with-finance/): Here's something we don't talk about enough: being good at marketing isn't just what shows up on LinkedIn. There's a separate skillset - internal marketing - and a huge part of that is how you partner with Finance. Apparently, Patrick is good at it. He's the SVP of Global Marketing at BlueVoyant, a $175M revenue, 600-person managed detection and response company, meaning they run security operations for other companies, monitoring threats so those companies don’t have to. - [How This B2B Brand Stands Out Among 200+ Competitors](https://exitfive.com/newsletter/how-this-b2b-brand-stands-out-among-200-competitors/): I've been writing a lot recently about how important it is to stand out in B2B marketing - especially now that everyone has access to the same AI tools. Here are a few core principles Ethan Clouser uses to head up marketing at Bland and stand out in the super saturated, highly competitive voice AI space. - [Why B2B Companies Should Have a Mascot](https://exitfive.com/newsletter/why-b2b-companies-should-have-a-mascot/): A few weeks ago, we featured Louis in a guest newsletter about his audit of 100 B2B brands, scoring each one on how distinctive they actually are. Out of that sample, only one company landed in the ownable band: Wiz. We got into the full research on the pod, but today I'm zooming in on one piece of it: Mascots. - [B2B paid ads that don’t suck: Proven creative recipes that sell anything (even boring products)](https://exitfive.com/newsletter/b2b-paid-ads-that-dont-suck-proven-creative-recipes-that-sell-anything-even-boring-products/): How to Create a Fun Ad for a Boring Product and Drive 1,000+ Leads - [8 Ideas for your Next Ad Campaign Play (Including Social Ads, TV ads, AI, OOH, Events)](https://exitfive.com/newsletter/8-ideas-for-your-next-ad-campaign-play-including-social-ads-tv-ads-ai-ooh-events/): Inspired by the World Cup, we decided to run our own "playoff" of sorts. But ours wasn't soccer (Football? Futbol?), it was B2B ad examples (I know, you're a marketing nerd just like we are, it's OK. This is a safe space). And it was AWESOME. The rating was one of the highest we've ever had, and below you'll see why. 8 real examples from B2B marketers doing the work right now. Not some AI slop, but real insights and screenshots of B2B ads that worked. - [Using AI to Drive Down LinkedIn Ads Costs](https://exitfive.com/newsletter/using-ai-to-drive-down-linkedin-ads-costs/): Today we’re going to talk about two of the most popular tools in the modern B2B marketing stack: LinkedIn Ads and Claude. - [The 12-Point AEO Checklist Worth Stealing If You Want LLMs To Cite You](https://exitfive.com/newsletter/12-point-aeo-checklist/): An AEO checklist is the short list of things to check so AI engines like ChatGPT, Claude, and Perplexity can read your pages and cite them. This one comes from Rebecca Busk, CEO and Partner at Kvalifik, and the 12 points boil down to: make sure your site is crawlable and indexed, write in plain language, define your terms, put the answer first, add dates, authors, and sources, back every claim with real proof, use the right schema, and earn authority that feels real, not PR-shaped. Marketers in our community post every week about AEO landing on their to-do list. Here's where to start. - [How Organic Marketing helped Funnel Leasing Grow to $50 Million ARR](https://exitfive.com/newsletter/how-organic-marketing-helped-funnel-leasing-grow-to-50-million-arr/): Every marketing team feels the pressure to hit the number, and the easy move is to throw more money at it: more ads, more outbound, more tools. The CEO and CFO love paid because it’s simple: spend more, get more. But here at Exit Five, we know that “marketing” doesn’t just mean “advertising” - there are other ways to find growth than sending away more money to Meta and Google and LinkedIn. - [B2B CTV Advertising: Why TV Ads Work and Where to Start](https://exitfive.com/newsletter/tv-ads-for-b2b-why-it-works-and-where-to-start/): B2B CTV advertising means running video ads through streaming services instead of cable or a Super Bowl spot. It works without a national ad budget because you target a specific, retargetable B2B audience instead of buying a mass broadcast slot. Tatari's Amit Sharan says you can start for as little as $50 a day. - [5 plays these B2B marketers said worked in H1 2026](https://exitfive.com/newsletter/5-plays-these-b2b-marketers-said-worked-in-h1-2026/): There's a lot of hype right now about what's possible in marketing. Our job is to help you understand what's real by showing you real examples from real marketers. The number one thing we hear is: show me examples, give me ideas, give me inspiration, and that's what we have for you today. (Want them all? Here are all 2026 B2B marketing plays.) I'm going into the 5 top plays from the B2B Blitz, as voted on by the live audience of 300 marketers. - [The Best B2B Marketing Plays of 2026: 9 That Worked](https://exitfive.com/newsletter/the-best-b2b-marketing-plays-of-2026-b2b-marketing-play/): The best B2B marketing plays of 2026 came from operators, not theory: comic-strip podcast promos that beat video 6X, AE-starring LinkedIn video that generated 5 discovery calls on $4K, win/loss research that revived dead pipeline, and an internal launch that drew 852 event attendees. Here are nine from Exit Five's B2B Blitz live session. - [How HubSpot’s VP of Content delivers 50 Million impressions each month (and tells the measurement story to the CFO)](https://exitfive.com/newsletter/how-hubspots-vp-of-content-delivers-50-million-impressions-each-month-and-tells-the-measurement-story-to-the-cfo/): This question comes up not because we don't know how to measure content, but because the rest of the organization doesn't know how to think about content unless it drives DIRECT SALES. But let's be real, that's not how content marketing works. You don't watch a video and immediately the next step is to go spend $175,000 on a new piece of software. - [How to Make Your B2B Brand Stand Out in 2026](https://exitfive.com/newsletter/how-to-make-your-b2b-brand-stand-out-in-2026/): I'm Louis Grenier, author of Stand The F*ck Out and founder of STFO, where we help B2B brands… well, stand the f*ck out. Want to dig deeper? Check out the full State of B2B Brand Distinctiveness 2026 report for all the insights, our top 10 brand rankings, and the full scoring breakdown. - [Every B2B marketing channel works. Picking the right one is the real job.](https://exitfive.com/newsletter/every-b2b-marketing-channel-works-picking-the-right-one/): Everything in B2B marketing works. - [Timeless B2B Marketing lessons](https://exitfive.com/newsletter/timeless-marketing-lessons/): Early in my career, it seemed like everyone was becoming "the growth marketer" and I thought that's where the job security was. I needed to become the growth guy. The CEO at the time told me the opposite: you have a superpower in creativity and storytelling. Double down on that. - [What’s Working in AEO Right Now](https://exitfive.com/newsletter/whats-working-in-aeo-right-now/): But what happens now? This is the whole topic of "AEO" aka answer engine optimization (the catch all term they are using for all the places; answer engine. So we don't have to list out all the tools like Claude, Gemini, Perplexity, Bing, wait I just listed them all out…) - [How to Make Your B2B Influencer Marketing Work](https://exitfive.com/newsletter/how-to-make-your-b2b-influencer-marketing/): B2B influencer marketing works when you treat it as a brand play, not demand gen: find someone your audience already trusts whose story connects to what your company does, give them real creative freedom, and measure success as far up the funnel as possible (reach, engagement, brand association). Most B2B marketers write off influencer marketing and sponsorships before they ever try it because we think it's too expensive, or too hard to measure. This type of marketing is better suited for consumer brands with Super Bowl budgets, or those "big" B2B brands like HubSpot and Snowflake and Ramp. - [Ramp’s Marketing Strategy: How Ramp Grows Without a CMO](https://exitfive.com/newsletter/3-lessons-from-ramps-vp-growth-demand-and-did-you-know-they-dont-have-a-cmo/): Ramp’s marketing strategy runs without a CMO. Marketing is split into pods: product marketing sits under product, brand has its own VP, comms reports up to the CEO, and growth is run by VP of Growth and Demand George Bonaci, who reports to the CTO. The big bets are attention-grabbing brand stunts and events, flexible measurement and AI agents. - [The Narrative On AI Is Shifting](https://exitfive.com/newsletter/the-narrative-on-ai-in-marketing/): In recent discussions, the narrative around AI in Marketing is evolving, and many are beginning to question its implications. - [4 lessons from the lady who runs ABM for North America at Snowflake](https://exitfive.com/newsletter/4-lessons-from-the-lady-who-runs-abm-for-north-america-at-snowflake/): I love writing about ABM (and our audience here seems to like it too) because it is the one motion in B2B where marketing and sales actually stop arguing about credit. - [9 Reasons to Join us in Vermont for Drive 2026 this September](https://exitfive.com/newsletter/9-reasons-to-join-us-in-vermont-for-drive-2026-this-september/): So I sat down to write my newsletter and had this whole rant about Claude and AI, but then I remembered: - [How To Run a Calm Marketing Organization (aka Why You Should Run Marketing Like The Product Team)](https://exitfive.com/newsletter/how-to-run-a-calm-marketing-organization-aka-why-you-should-run-marketing-like-the-product-team/): I've done over 300 podcast interviews with VPs, CMOs, and marketing leaders over the last four years (weird flex, I know). - [Are you sick of AI yet? [Take the survey]](https://exitfive.com/newsletter/are-you-sick-of-ai-yet-take-the-survey/): Are you sick of AI yet? - [AI is eating the B2B marketing funnel](https://exitfive.com/newsletter/ai-is-eating-the-b2b-marketing-funnel/): AI is restructuring the B2B marketing funnel. Buyers now research, compare, and pre-qualify vendors through AI — without ever filling out your form or visiting your site. - [Everyone is lying about AI](https://exitfive.com/newsletter/everyone-is-lying-about-ai/): Most AI use cases you see on LinkedIn aren't real. Three CMOs share what's actually working inside real B2B marketing teams — and it's practical, not hype. - [Seth Godin is speaking to Drive 2026](https://exitfive.com/newsletter/seth-godin-is-speaking-to-drive-2026/): Seth Godin is speaking to Drive 2026 - [Stop overcomplicating B2B marketing strategy](https://exitfive.com/newsletter/stop-overcomplicating-b2b-marketing-strategy/): The best B2B marketers give the simplest answers. 4 lessons from a 25-year B2B growth veteran on cutting complexity, fixing your audience targeting, and simplifying the B2B marketing funnel. - [Will AI replace creatives?](https://exitfive.com/newsletter/will-ai-replace-creatives/): AI isn't replacing B2B creative teams — it's expanding what they can ship. 4 real examples from in-house marketers using AI for video, images, and voice in B2B marketing. - [PR is back, baby.](https://exitfive.com/newsletter/pr-is-back-baby/): LinkedIn is the #1 PR channel for B2B in 2026. Six lessons on building your social media strategy, why personal branding beats company pages, and how to play the long game. - [How to survive in a job you don’t love](https://exitfive.com/newsletter/how-to-survive-in-a-job-you-dont-love/): Stuck in a job you don't love? Use it to go AI-native. The companies hiring now expect marketers to already be building with AI — here's how to get ahead of that curve. - [How to make B2B social work](https://exitfive.com/newsletter/how-to-make-b2b-social-work/): Most B2B companies are underinvesting in social. ClickUp cracked the code by taking it seriously — here's their full playbook, including 5 key lessons on B2B social that actually drives pipeline. - [How to be the CMO everyone loves](https://exitfive.com/newsletter/how-to-be-the-cmo-everyone-loves/): 10 lessons from Dave Kellogg on being the CMO everyone wants to work with — from building a Woodstein partnership with your CRO to answering the f*cking question in every B2B board meeting. - [The most useful things B2B marketers built with AI this week](https://exitfive.com/newsletter/the-most-useful-things-b2b-marketers-built-with-ai-this-week/): 4 real AI tools B2B marketers built and are actually using: AI lead routing that cut response time 75%, a client research OS, a free AEO visibility tool, and automated event lead lists. - [How Ramp is turning its marketers into builders with AI3](https://exitfive.com/newsletter/how-ramp-is-turning-its-marketers-into-builders-with-ai3/): Ramp is turning every marketer into a builder with AI. 3 lessons on measurement, 70/30 budget splits, and why 80% of what marketers do today is going away — and how to get ahead of it. - [What To Do With Your Trade Show Booth](https://exitfive.com/newsletter/show-me-your-booth/): Events are back and your trade show booth needs to work. 4 ideas from B2B marketers that actually stopped foot traffic — games, coffee bars, smart swag, and workout gamification with a leaderboard. - [5 types of ownable ideas (pick yours)](https://exitfive.com/newsletter/5-types-of-ownable-ideas-pick-yours/): AI is flooding every B2B channel with forgettable content. The companies that win will have one ownable idea. Here are 5 types — coined category, coined problem, framework, identity label, and this-vs-that. - [11 B2B Ad Examples That Actually Worked (With Results)](https://exitfive.com/newsletter/5-b2b-ad-campaigns-that-actually-worked/): 5 real B2B ad campaigns with actual numbers: $8K into $700K pipeline, 2,000% ROI with no booth, surround sound CTV+LinkedIn, direct mail to VCs, and a Facebook/Google pivot that delivered 5.2x pipeline. - [Don’t make this career mistake](https://exitfive.com/newsletter/dont-make-this-career-mistake/): The biggest B2B marketing career mistake? Trying to become well-rounded instead of going deep. Dave's story from chasing growth hacking to doubling down on strengths — and why AI makes this more true than ever. - [What I learned from 100 CMOs](https://exitfive.com/newsletter/what-i-learned-from-100-cmos/): 6 takeaways from 100 B2B marketing leaders at Exit Five's first Marketing Leadership Retreat: AI pressure, MQLs are dead, team size reality, and the Woodstein CMO-CRO partnership that changes everything. - [Does your marketing team put out bangers?](https://exitfive.com/newsletter/does-your-marketing-team-put-out-bangers-daves-newsletter/): The best B2B marketing teams don't wait for product launches — they create their own momentum. Learn how User Interviews' CMO built 'bangers' into a quarterly operating system that drives full-funnel growth. - [6 things LinkedIn’s VP of Marketing told me](https://exitfive.com/newsletter/6-things-linkedins-vp-of-marketing-told-me-daves-newsletter/): LinkedIn's VP of Marketing on what's actually working in B2B ads right now: why creative drives 70% of performance, thought leader ads get 2.2x CTR, and why brand and performance are the same thing. - [What 100 CMOs said they are worried about](https://exitfive.com/newsletter/what-100-cmos-said-they-are-worried-about-daves-newsletter/): What 100 CMOs said they are worried about (Dave's Newsletter) - [Are marketing careers doomed?](https://exitfive.com/newsletter/are-marketing-careers-doomed-daves-newsletter/): AI isn't killing marketing careers — it's splitting them. Dave and HubSpot's SVP of Marketing on 4 moves to future-proof your B2B marketing career right now. - [How to use AI to create good content](https://exitfive.com/newsletter/how-to-use-ai-to-create-good-content-daves-newsletter/): Using AI for B2B content without creating slop requires 4 things: proprietary Content IP, a real point of view, cleaning up AI tells, and a living marketing brain that evolves with your brand. - [What makes people remember a brand](https://exitfive.com/newsletter/what-makes-people-remember-a-brand-daves-newsletter/): What makes a B2B brand memorable? 5 lessons from positioning expert Louis Grenier: lead with a wedge, invest in meaning-free brand assets, use a bat signal POV, and say one thing 1,000 different ways. - [How Ramp, Snowflake, and Hightouch run ABM](https://exitfive.com/newsletter/how-ramp-snowflake-and-hightouch-run-abm-daves-newsletter/): See how Ramp, Snowflake, and Hightouch actually run ABM — real strategies on account lists, attribution, and intent data from B2B marketing leaders. - [This CMO turned a $1.2M budget into $31M ARR](https://exitfive.com/newsletter/this-cmo-turned-a-1-2m-budget-into-31m-arr-daves-newsletter/): Lemlist's CMO spent $1.2M on marketing and generated $31M in new ARR. Here's the exact budget breakdown and what actually worked. - [Stop making ads that look like ads](https://exitfive.com/newsletter/stop-making-ads-that-look-like-ads-daves-newsletter/): Rippling's VP of Marketing on why scrappy B2B creative wins — how to make ads that get attention instead of blending in with every other brand. - [Stop calling it a webinar](https://exitfive.com/newsletter/stop-calling-it-a-webinar-daves-newsletter/): 9 ways to get more from your emails, webinars, newsletters, and podcasts in B2B — stop treating content like Netflix and start executing better. - [Write better for social (Exit Five Newsletter)](https://exitfive.com/newsletter/write-better-for-social-daves-newsletter/): Lessons from almost a decade of daily LinkedIn posting — how to write better, grab attention, and build a B2B brand that actually resonates. - [Are events worth the cost? (Exit Five Newsletter)](https://exitfive.com/newsletter/are-events-worth-the-cost-daves-newsletter/): The real ROI of B2B events — why in-person events are a powerful marketing channel right now and how to measure what they're actually worth. - [How do you stay on top of everything? (Exit Five Newsletter)](https://exitfive.com/newsletter/how-do-you-stay-on-top-of-everything-daves-newsletter/): How B2B marketers stay on top of everything — productivity tools, habits, and routines shared by the Exit Five community. - [Does a podcast “work” ? (Exit Five Newsletter)](https://exitfive.com/newsletter/does-a-podcast-work-daves-newsletter/): How Vector turned a podcast into their #1 marketing channel in B2B — what they did, why it worked, and what you should consider before starting one. - [Does influencer marketing actually work? (Exit Five Newsletter)](https://exitfive.com/newsletter/does-influencer-marketing-actually-work-daves-newsletter/): How Clay built a B2B creator program that tripled their LinkedIn following — real tactics for influencer marketing that drives growth without a massive ad budget. - [Be the Chief Storyteller (Exit Five Newsletter)](https://exitfive.com/newsletter/be-the-chief-storyteller-daves-newsletter/): Why the CMO should be the chief storyteller — how to master positioning, own your company narrative, and use storytelling to win attention in B2B. - [Could a mascot be your next growth hack? (Exit Five Newsletter)](https://exitfive.com/newsletter/could-a-mascot-be-your-next-growth-hack-daves-newsletter/): Could a B2B mascot be your next growth hack? Marketers debate whether brand characters can cut through inbox clutter and drive real awareness. - [Steal This LinkedIn Strategy](https://exitfive.com/newsletter/steal-this-linkedin-strategy-daves-newsletter/): What's working on LinkedIn right now for B2B — thought leader ads, organic content, and how to prove ROI to your leadership team. - [AI will eat B2B buying… (Exit Five Newsletter)](https://exitfive.com/newsletter/ai-will-eat-b2b-buying-daves-newsletter/): AI has changed B2B buying forever — what marketers must do now that buyers research your product before you even know they exist. - [How to create urgency](https://exitfive.com/newsletter/how-to-create-urgency-daves-newsletter/): Why 'good enough' is your biggest enemy in B2B — a practical framework for creating urgency that gets interested buyers to actually pull the trigger. - [Thinking about a rebrand? Read this first (Exit Five Newsletter)](https://exitfive.com/newsletter/thinking-about-a-rebrand-read-this-first-daves-newsletter/): 18 B2B marketers share real rebrand stories — trademark nightmares, budget battles, and hard lessons before you start your next rebrand. - [Don’t sleep on internal marketing…](https://exitfive.com/newsletter/dont-sleep-on-internal-marketing-daves-newsletter/): Internal marketing is the most underrated skill in B2B — how to become a better marketing leader by mastering communication inside your company. - [How to fix your positioning from April Dunford](https://exitfive.com/newsletter/how-to-fix-your-positioning-april-dunford/): Five lessons from April Dunford on B2B positioning — why bad positioning is the root cause of most sales problems and how to fix it fast. - [Short term vs. long term marketing](https://exitfive.com/newsletter/short-term-vs-long-term-marketing-daves-newsletter/): How to invest in short-term and long-term B2B marketing at the same time — practical frameworks from marketing leaders who've done both. - [The worst advice I ever got (Exit Five Newsletter)](https://exitfive.com/newsletter/the-worst-advice-i-ever-got-daves-newsletter/): The worst advice Dave ever got — why balance between family, fitness, and work is possible and what B2B marketers can learn from it. - [Book recommendations for you](https://exitfive.com/newsletter/book-recommendations-for-you-daves-newsletter/): 15 books B2B marketers won't put down over the holidays — Dave's reading list from marketing classics to leadership and personal growth. - [Five Ads That Made Me Stop Scrolling (Exit Five Newsletter)](https://exitfive.com/newsletter/five-ads-that-made-me-stop-scrolling-daves-newsletter/): Dave Gerhardt breaks down 5 B2B ads that actually work — and why great storytelling, specific numbers, and bold creative beat feature dumps every time. - [Does inbound actually work for Enterprise?](https://exitfive.com/newsletter/does-inbound-actually-work-for-enterprise-daves-newsletter/): Can inbound marketing work for enterprise deals? B2B marketers debate ABM, LinkedIn, warm outbound, and allbound — here's what's actually driving six-figure pipeline. - [Say no to AI slop (Exit Five Newsletter)](https://exitfive.com/newsletter/say-no-to-ai-slop-daves-newsletter/): B2B marketers drowning in AI slop need to master 5 timeless principles: make customers look good, save time, make money, avoid pain, and help them level up. - [please take this messaging help…](https://exitfive.com/newsletter/please-take-this-messaging-help-daves-newsletter/): Diane Wiredu's messaging framework for B2B: find your flagship message, fix the meaning gap, and match your copy to where buyers actually are in the funnel. - [Can we stop with the “B2B is boring” stuff](https://exitfive.com/newsletter/can-we-stop-with-the-b2b-is-boring-stuff-daves-newsletter/): B2B isn't boring — Dave Gerhardt argues the real problem is how marketers tell their story. From healthcare tech to clean energy, great B2B marketing starts with better storytelling. ## Podcast Episodes - [How to Win AI Search and Prove it Drives Pipeline (with AirOps, Compt, Muck Rack and more)](https://exitfive.com/podcast/how-to-win-ai-search-and-prove-it-drives-pipeline-with-airops-compt-muck-rack-and-more/): 415 | Dave and Dasha host eight B2B marketers for an Exit Five Live show on what’s working in AI search, and how to prove it. Only 30% of the nearly 900 marketers Exit Five surveyed can show that AI… - [Rebuilding Asana’s Brand, Narrative, and GTM, with Prachi Gore (the CMO Who Grew Checkr to $800M)](https://exitfive.com/podcast/rebuilding-asanas-brand-narrative-and-gtm-with-prachi-gore-the-cmo-who-grew-checkr-to-800m/): #414 | Dave sits down with Prachi Gore, CMO at Asana, to talk about her first year at the company leading marketing. Prachi explains how Asana repositioned from project management to work execution,… - [Biggest 2026 Wins, Boldest 2027 Bets: Marketing Leaders Share Takes on AI, Events, Social and Growth](https://exitfive.com/podcast/biggest-2026-wins-boldest-2027-bets-marketing-leaders-share-takes-on-ai-events-social-and-growth/): #412 | We asked four B2B marketing leaders the same two questions: what’s your biggest win of 2026, and your biggest bet for 2027? At Drive, Dasha spoke with Casey Patterson (Snowflake) who explained… - [ABM That Works: 4 Marketers Show Their Best Campaigns](https://exitfive.com/podcast/abm-that-works-4-marketers-show-their-best-campaigns/): #411 | Dave and Dasha go live with four B2B marketers to walk through ABM campaigns that sales ran - from account selection to pipeline. Joicee Lu, Account Based Marketing Manager at Snowflake, share… - [Why We’re Retiring Drive, Betting Big on IRL, and Hiring Humans in 2027 (w/Exit Five CEO Dan Murphy)](https://exitfive.com/podcast/why-were-retiring-drive-betting-big-on-irl-and-hiring-humans-in-2027-w-exit-five-ceo-dan-murphy/): #410 | Drive was an extremely popular B2B marketing event for three years straight - it sold out in 24 hours its first year and got 800+ people to come to Vermont. And we’re retiring it anyway. In th… - [Why You Should Slow Down and Market Intentionally to Make an Impact (with Ann Handley)](https://exitfive.com/podcast/why-you-should-slow-down-and-market-intentionally-to-make-an-impact-with-ann-handley/): #409 | Ann Handley, Chief Content Officer at MarketingProfs and author of “Everybody Writes”, takes the Drive stage to make the case for slowing down in a marketing world built for speed. Using episo… - [Top 5 B2B Webinar Mistakes (and How to Fix Them) with Logan Lyles, DemandShift](https://exitfive.com/podcast/top-5-b2b-webinar-mistakes-and-how-to-fix-them-with-logan-lyles-demandshift/): #408 | Dasha talks with Logan Lyles, founder of webinar-as-a-service agency DemandShift, and winner of the Exit Five Live webinar about webinars for this very play! They break down the five mistakes… - [Dave Unfiltered: How to Market Like You Give a Damn, Pick a Lane, plus Breakfast Ideas (and more)](https://exitfive.com/podcast/dave-unfiltered-how-to-market-like-you-give-a-damn-pick-a-lane-plus-breakfast-ideas-and-more/): 406 | In this mailbag “Ask Dave Anything” episode, he gets into your most burning B2B marketing questions, concerns and challenges. There's no playbook for B2B marketing, but you can lean on the pros… - [Why the Next Era of ABM Targets the Person, Not the Account (with Casey Patterson, Snowflake)](https://exitfive.com/podcast/why-the-next-era-of-abm-targets-the-person-not-the-account-with-casey-patterson-snowflake/): #405 | Dasha sits down with Casey Patterson, who runs North American ABM at Snowflake, to talk about what ABM looks like as AI reshapes it - live from Drive. Casey explains why the next era of ABM mo… - [AI-assisted creativity: 6 plays from real B2B teams (Exit Five Live)](https://exitfive.com/podcast/ai-assisted-creativity-6-plays-from-real-b2b-teams-exit-five-live/): #403 | We asked six B2B marketers a simple question: what’s the most creative way you’re using AI in your process right now? What tools you reach for, which prompts you run, and where you refuse to r… - [Turning Events Into a Revenue Channel, plus Employee Advocacy, and Personal Brand (with Colin Kendall, CMO at SC&H)](https://exitfive.com/podcast/turning-events-into-a-revenue-channel-plus-employee-advocacy-and-personal-brand-with-colin-kendall-cmo-at-sch/): #402 | Dasha interviews Colin Kendall, CMO at SC&H, live at Drive. They discuss how a brand that isn't a household name can build a brand and pipeline. Colin attributes the success to events - hi… - [How To Take Big Brand Swings (like NASCAR, Indy 500 and SXSW) with R. Ethan Braden, CMO of Texas A&M University](https://exitfive.com/podcast/how-to-take-big-brand-swings-like-nascar-indy-500-and-sxsw-with-r-ethan-braden-cmo-of-texas-am-university/): #399 | Dave sits down with R. Ethan Braden, Chief Marketing and Communications Officer at Texas A&M University, to talk about big brand swings he took with NASCAR, Fast Company and SXSW to insert… - [How to Get 10X More Traffic From Content You Already Have (with Ross Simmonds, Foundation Marketing)](https://exitfive.com/podcast/how-to-get-10x-more-traffic-from-content-you-already-have-with-ross-simmonds-foundation-marketing/): #398 | Dasha chats with Ross Simmonds, founder of Foundation Marketing and Distribution.ai, live at Drive. They talk about why most marketing content fails: it gets created once and then left to coll… - [Dave & Dasha Live from Drive: Beating Brain Rot, Burnout, and Boredom After 15 Years in B2B](https://exitfive.com/podcast/dave-dasha-live-from-drive-beating-brain-rot-burnout-and-boredom-after-15-years-in-b2b/): #396 | Dave and Dasha recorded this episode live during Drive 2026 - our biggest event yet. Dave explains how Drive nearly moved to Boston, and why he thinks keeping it in Vermont matters. They also… - [Is the MQL dead? (with Freya Ward, Headley Media)](https://exitfive.com/podcast/is-the-mql-dead-with-freya-ward-headley-media/): #395 | Dasha sits down with Freya Ward, Associate Managing Director at Headley Media, to talk about why MQLs get a bad rap and what to do about it. Freya explains why the problem is usually the frami… - [Dave Goes UNBOUND: 5 Things B2B Marketing Leaders Are Doubling Down On](https://exitfive.com/podcast/dave-goes-unbound-5-things-b2b-marketing-leaders-are-doubling-down-on/): #394 | Dave takes his phone to the conference floor at HubSpot's UNBOUND in Boston and asks 5 B2B marketing leaders two questions: what are you doubling down on at work, and what are you doubling dow… - [Navigating a Rebrand: Why SurveyMonkey Went Back to the Monkey (With Katie Miserany, CCO & Global Head of Marketing)](https://exitfive.com/podcast/navigating-a-rebrand-why-surveymonkey-went-back-to-the-monkey-with-katie-miserany-cco-global-head-of-marketing/): #393 | Dave interviews Katie Miserany, Chief Communications Officer and Head of Marketing at SurveyMonkey, about why the company rebranded to Momentive to go upmarket and then reversed the decision a… - [How I Built that [Agent] – 7 Marketers Show AI Workflows That Save Hours](https://exitfive.com/podcast/how-i-built-that-agent-7-marketers-show-ai-workflows-that-save-hours/): #392 | Everyone’s talking about AI agents right now. It's hard to know what's real and what's just LinkedIn noise. If you haven't built an agent yet, it’s hard to know where to start. If you have bui… - [How Sprout Social builds revenue marketing around segmentation (with Hailey McDonald, VP of Revenue Marketing)](https://exitfive.com/podcast/how-sprout-social-builds-revenue-marketing-around-segmentation-with-hailey-mcdonald-vp-of-revenue-marketing/): #391 | Dave sits down with Hailey McDonald, VP of Revenue Marketing at Sprout Social, to talk about what revenue marketing looks like inside a 16-year-old social intelligence platform with 30,000 cus… - [How One Agency Turns One Shoot Day Into 50-Plus Video Ads (With Connor Lewis of Studio Lewis)](https://exitfive.com/podcast/how-one-agency-turns-one-shoot-day-into-50-plus-video-ads-with-connor-lewis-of-studio-lewis/): #390 | Dasha sits down with Connor Lewis, founder of Studio Lewis, who's produced 800+ B2B video ads for ClickUp, Zapier, and Ahrefs. Connor gives away the formula he tells everyone to copy. Plus, th… - [What to do when Organic Traffic Drops (with Kristina Frunze, Webview SEO)](https://exitfive.com/podcast/what-to-do-when-organic-traffic-drops-with-kristina-frunze-webview-seo/): #389 | Dasha sits down with Kristina Frunze, founder of WebView SEO, who's spent 10 years in SEO and the last 3 running experiments on AI visibility for B2B SaaS. Kristina gives away the framework sh… - [Why B2B Marketers Need to Start Thinking Like Media Companies with Melissa Rosenthal](https://exitfive.com/podcast/why-b2b-marketers-need-to-start-thinking-like-media-companies-with-melissa-rosenthal/): #388 | Dave sits down with Melissa Rosenthal, co-founder of Outlever and former CCO at ClickUp, CRO at Cheddar, and VP of Creative at BuzzFeed, to talk about why most B2B content strategies fail beca… - [Writing for Humans: The Real AI Workflows Behind Great B2B Content](https://exitfive.com/podcast/writing-for-humans-the-real-ai-workflows-behind-great-b2b-content/): #387 | Six B2B marketers share tactical plays for using AI to make content that doesn't sound like AI. This Exit Five Live session breaks down a set of specialized agents that lifted blog traffic 700… - [B2B Ads that Don’t Suck (with Shlomo Genchin, Unbore.com)](https://exitfive.com/podcast/b2b-ads-that-dont-suck-with-shlomo-genchin-unbore-com/): #386 | When your ad budget is zero but your creative ambition isn't, three simple techniques can still make you scroll-stopping. Dasha Shakov sits down with Shlomo Genchin, founder of unbore.com, the… - [How to Win with Webinars: 5 B2B Marketing Pros Share Revenue-Driving Plays](https://exitfive.com/podcast/how-to-win-with-webinars-5-b2b-marketing-pros-share-revenue-driving-plays/): #385 | Five B2B marketers share their single best-performing webinar play - with the real numbers to back it up. This Exit Five Live session breaks down the exact tactics behind a signup flow that 5x… - [Marketing to B2B buyers who aren’t on LinkedIn (with Clare Corriveau, VP Marketing, Tekmetric)](https://exitfive.com/podcast/marketing-to-b2b-buyers-who-arent-on-linkedin-with-clare-corriveau-vp-marketing-tekmetric/): #384 | A lot of people say B2B marketing is boring - those people couldn't possibly be in B2B. Take Clare Corriveau, VP of Marketing at Tekmetric: her buyer is an auto repair shop owner who isn't on… - [YouTube for B2B Marketing (with Samu Kovács)](https://exitfive.com/podcast/youtube-for-b2b-marketing-with-samu-kovacs/): #383 | YouTube is the second-largest search engine on the planet, yet few B2B marketers know how to use it optimally. Dasha Shakov, the newest Exit Five podcast host, sits down with Samu Kovács, foun… - [From Startup to IPO: How the CMO of Varonis Has Kept the Same Job for 15 Years, ft. Rob Sobers](https://exitfive.com/podcast/from-startup-to-ipo-how-the-cmo-of-varonis-has-kept-the-same-job-for-15-years-ft-rob-sobers/): #382 | Rob Sobers has been CMO of Varonis for 15 years - through its growth from startup to public company doing over $700 million in revenue. Dave talks with Rob about how he's stayed sharp enough t… - [The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist](https://exitfive.com/podcast/the-strategy-behind-canvas-b2b-growth-with-emma-robinson-and-kristine-segrist-2/): #381 | Dave sits down with Emma Robinson, Head of B2B Marketing at Canva, and Christine Siegrist, VP of Consumer Marketing at Canva, to talk about how the two teams operate as one org instead of figh… - [60-Minute B2B Blitz Part 2: 8 Marketers Share Their Best Plays from 2026 (So Far)](https://exitfive.com/podcast/60-minute-b2b-blitz-part-2-8-marketers-share-their-best-plays-from-2026-so-far/): #380 | Eight B2B marketers get two minutes each to pitch the single best marketing play they ran this year - and the crowd votes on who moves forward. Dave Gerhardt and Dasha Shakov hosts the second… - [How to Talk to Finance About Marketing Budget with Patrick Shea (Global Head of Marketing at BlueVoyant)](https://exitfive.com/podcast/how-to-talk-to-finance-about-marketing-budget-with-patrick-shea-global-head-of-marketing-at-bluevoyant/): #379 | Dave sits down with Patrick Shea, SVP of Global Marketing at BlueVoyant, to discuss how enterprise marketing really works inside a $175 million cybersecurity company built heavily on partnersh… - [The Viral Marketing Bets Behind High-Growth Voice AI Company Bland.ai, with Ethan Clouser (Head of Marketing)](https://exitfive.com/podcast/the-viral-marketing-bets-behind-high-growth-voice-ai-company-bland-ai-with-ethan-clouser-head-of-marketing/): #378 | Dave sits down with Ethan Clouser, Head of Marketing at Bland AI, to talk about running marketing at a 22-year-old-founded, enterprise voice AI company that just raised $100 million - at 22 ye… - [High-Value Brand Assets Most B2B Companies Haven’t Tapped Yet (with Louis Grenier, Founder of Stand The F*ck Out)](https://exitfive.com/podcast/high-value-brand-assets-most-b2b-companies-havent-tapped-yet-with-louis-grenier-founder-of-stand-the-fck-out/): #377 | 80% of B2B brands are completely forgettable - and it's not because their product is weak. Dave sits down with Louis Grenier, founder of Stand The F*ck Out and author of the book by the same n… - [Paid Ads Playoff: Proven B2B Plays That Turn Spend Into Pipeline](https://exitfive.com/podcast/paid-ads-playoff-proven-b2b-plays-that-turn-spend-into-pipeline/): #376 | Eight marketers. Two minutes each. One live bracket to crown the best-performing paid ad play. We brought back the Blitz Exit Five Live session format - this time for the Paid Ads Playoff: a h… - [How to use Claude Code to Scale LinkedIn Ads with Anthony Blatner (Founder, Speedwork)](https://exitfive.com/podcast/how-to-use-claude-code-to-scale-linkedin-ads-with-anthony-blatner-founder-speedwork/): #375 | If you can double your ad's click-through rate, you can usually cut your cost-per-click in half. Anthony Blatner, founder of Speedwork, sat down with Matt Carnevale to walk through how he's us… - [How to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling)](https://exitfive.com/podcast/how-to-build-a-brand-in-b2b-with-ryan-narod-vp-of-marketing-at-rippling-2/): #374 | Most B2B marketers think brand means bigger budgets. This episode shows otherwise. Dave sits down with Ryan Narod, VP of Marketing at Rippling, to talk about what it actually takes to build a… - [Why AEO in 2026 Is Just the Evolution of SEO with Rebecca Busk (CEO, Kvalifik)](https://exitfive.com/podcast/why-aeo-in-2026-is-just-the-evolution-of-seo-with-rebecca-busk-ceo-kvalifik/): #373 | Dave sits down with Rebecca Busk, CEO and Partner at Kvalifik, to talk about what it actually takes to show up in AI search. Rebecca breaks down the three types of prompts you need to rank for… - [How to Upgrade Your Webinar and Email Strategy for 2026 with Jay Schwedelson (Founder, SubjectLine.com)](https://exitfive.com/podcast/how-to-upgrade-your-webinar-and-email-strategy-for-2026-with-jay-schwedelson-founder-subjectline-com-2/): #372 | Dave sits down with Jay Schwedelson, founder of subjectline.com and Guru Media Hub, one of the sharpest tactical minds in email, webinars, and live content. Jay explains why so many B2B market… - [From $3M to $50M ARR Without Paid Ads with Alex Howe (SVP Marketing & Growth at Funnel Leasing)](https://exitfive.com/podcast/from-3m-to-50m-arr-without-paid-ads-with-alex-howe-svp-marketing-growth-at-funnel-leasing/): #371 | Most B2B companies gate everything and hide their pricing. Funnel Leasing does neither, and grew from $3 million to $50 million in revenue anyway. Dave sits down with Alex Howe, SVP of Marketi… - [Why B2B Marketers Should Be Running CTV Ads with Amit Sharan (SVP Marketing at Tatari)](https://exitfive.com/podcast/why-b2b-marketers-should-be-running-ctv-ads-with-amit-sharan-svp-marketing-at-tatari/): #370 | Most B2B marketers have no idea you can run TV ads for $50 a day. Dave sits down with TV advertising veteran Amit Sharan, SVP of Marketing at Tatari, to talk about this, and how to think about… - [60-Minute B2B Blitz: 9 Marketers Share Their Best Plays from 2026 (So Far)](https://exitfive.com/podcast/60-minute-b2b-blitz-9-marketers-share-their-best-plays-from-2026-so-far/): #369 | It's hard to know what works and what doesn't, what's real and what's not right now. So we tapped 9 B2B marketing pros, all specialists in their area, to share one thing that's produced real r… - [Running a Media Company Inside HubSpot with Jonathan Hunt](https://exitfive.com/podcast/running-a-media-company-inside-hubspot-with-jonathan-hunt/) - [Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook](https://exitfive.com/podcast/influencer-marketing-podcasting-strategy-and-brand-driving-demand-with-jess-cook/) - [Demand Gen Plays for the Antisocial Buyer](https://exitfive.com/podcast/demand-gen-plays-for-the-antisocial-buyer/): Related from Exit Five: Growth Marketing: The B2B Marketer's Complete Guide - [The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)](https://exitfive.com/podcast/the-case-for-influencer-marketing-in-b2b-with-brianna-doe-founder-at-verbatim-2/) - [How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)](https://exitfive.com/podcast/how-to-use-ai-for-content-without-creating-slop-with-eoin-clancy-vp-growth-at-airops-2/) - [How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)](https://exitfive.com/podcast/how-to-stand-out-in-b2b-marketing-with-louis-grenier-author-of-stand-the-fck-out/) - [Why Marketing Is a Human Profession](https://exitfive.com/podcast/why-marketing-is-a-human-profession/): #362 | Dave sits down with Eddie Shleyner, founder of VeryGoodCopy.com, to talk about why great marketing copy can't be generated — it has to be written. They get into why AI writing feels flat, what… - [How to Win at AEO (Answer Engine Optimization)](https://exitfive.com/podcast/how-to-win-at-aeo-answer-engine-optimization/) - [Why B2B brands should be doing influencer marketing with Ishveen Jolly](https://exitfive.com/podcast/why-b2b-brands-should-be-doing-influencer-marketing-with-ishveen-jolly/): #360 | Dave sits down with Ishveen Jolly, founder and CEO of Open Sponsorship, to talk about what influencer and athlete marketing actually looks like for B2B brands — and why it's more accessible th… - [How Snowflake Runs ABM with Casey Patterson](https://exitfive.com/podcast/how-snowflake-runs-abm-with-casey-patterson/): #359 | Dave sits down with Casey Patterson, Director of ABM at Snowflake, to talk about what ABM actually looks like inside one of the biggest companies in enterprise software. Casey breaks down how… - [What’s Actually Working in B2B Email Right Now](https://exitfive.com/podcast/whats-actually-working-in-b2b-email-right-now/): #358 | Ben Wallis (Customer Lifecycle Manager, Quo), Jaina Mistry (Director of Brand and Content Marketing, Knak), Kremi Mestanova (B2B Content and Growth Strategist, Kremi Marketing), and Tyler Cook… - [How Ramp Is Rebuilding Marketing Around AI Agents](https://exitfive.com/podcast/how-ramp-is-rebuilding-marketing-around-ai-agents/): #357 | Dave sits down with George Bonaci, VP of Growth at Ramp, to talk about what growth actually looks like at one of the most talked-about brands in B2B. George breaks down why Ramp has no CMO and… - [How to Think About AEO with Brett Domeny (Director of Product Management at Webflow)](https://exitfive.com/podcast/how-to-think-about-aeo-with-brett-domeny-director-of-product-management-at-webflow/): #356 | Dave sits down with Brett Domeny, product lead at Webflow focused on AEO, to talk about what it actually takes to show up in AI search. Brett breaks down Webflow's AEO maturity model — four co… - [Should You Run Marketing Like a Product Team?](https://exitfive.com/podcast/should-you-run-marketing-like-a-product-team/): #355 | Dave sits down with Maria Scheifler to talk about why your marketing team might be getting less done as it grows — and what to do about it. Maria makes the case for running marketing like a pr… - [Customer Marketing Deep Dive](https://exitfive.com/podcast/customer-marketing-deep-dive/): #354 | Sue (Head of Lifecycle Marketing, Monarch Money), Jonathan (VP of Marketing, Seamless.AI), and Naomi (Senior Product Marketing Manager, Customer.io) join Dan for a live Exit Five session on cu… - [How CMOs Are Deploying AI Across Marketing](https://exitfive.com/podcast/how-cmos-are-deploying-ai-across-marketing/): #353 | Tara (CMO, Optimizely), Julia (Director of AI Adoption, Optimizely), Lily (CMO, Three Play Media), Pejman (CMO, Menlo Security), and Kevin (CMO, CompTIA) join Dave for a live Exit Five session… - [Build a Better B2B Growth Engine with Uzair Dada from Iron Horse](https://exitfive.com/podcast/build-a-better-b2b-growth-engine-with-uzair-dada-from-iron-horse/): #352 | Dave sits down with Uzair Dada, CEO of Iron Horse, to talk about why most B2B companies are overcomplicating their marketing and what to do instead. Uzair breaks down his three-part growth fra… - [Claude Code for B2B Marketers (with Corey Haines)](https://exitfive.com/podcast/claude-code-for-b2b-marketers-with-corey-haines/): #351 | Dave is joined by Corey Haines, the founder of Conversion Factory, Swipe Files, and Marketing-Skills.com, which has over 20,000 stars on GitHub. He's been all-in on AI since 2023 and in this e… - [B2B Social Media Strategy Discussion](https://exitfive.com/podcast/b2b-social-media-strategy-discussion/): #350 | Dave was a guest on Slate's Social Social Club webinar for a conversation about everything organic marketing and B2B social media strategy with Jeff Meltz (Head of Social at Atlassian), Briann… - [Real Talk from Three CMOs: Attribution, Paid Media, and Why B2B Is More Emotional Than You Think](https://exitfive.com/podcast/real-talk-from-three-cmos-attribution-paid-media-and-why-b2b-is-more-emotional-than-you-think/): #349 | Megan Lueders (CMO, Sonatype), Ido Mart (CMO, ManyChat), and Kim Storin (CMO, Zayo) join Dave for a live CMO panel from an Exit Five meetup in Austin. Megan breaks down how the pace of change… - [How to Create a Category When You’re Already the Market Leader (with Melton Littlepage, CMO at 1Password)](https://exitfive.com/podcast/how-to-create-a-category-when-youre-already-the-market-leader-with-melton-littlepage-cmo-at-1password/): #348 | Dave sits down with Melton Littlepage, CMO at 1Password, to talk about what category creation actually looks like inside a company that's already won. Melton breaks down why 1Password is betti… - [How ClickUp Built a B2B Social Machine with Chris Cunningham](https://exitfive.com/podcast/how-clickup-built-a-b2b-social-machine-with-chris-cunningham-from-clickup/): #347 | ClickUp drives millions of impressions for the company through videos and content for B2B marketers on social, and in this episode Dave sits down with Chris Cunningham, a founding member of th… - [Inside Ramp’s Marketing: Creative Bets, Measurement, and AI Agents (with Drew Pinta)](https://exitfive.com/podcast/inside-ramps-marketing-creative-bets-measurement-and-ai-agents-with-drew-pinta/): #346 | Dave sits down with Drew Pinta, Director of Growth Data at Ramp, to talk about what it actually looks like to measure marketing when the hardest things to measure are often the ones working ha… - [Creative + AI examples from B2B marketers](https://exitfive.com/podcast/creative-ai-examples-from-b2b-marketers/): #345 | Luke (Head of Growth & Marketing, ElevenLabs), Liz (CMO, Brain Labs), Vincent (Creative Director, Bitly), and Carter (Global Brand Team, UiPath) join this Exit Five Live session to show how… - [The 6 Types of Ownable Ideas (And How to Find Yours) with Katelyn Bourgoin, Founder of Unignorable](https://exitfive.com/podcast/the-6-types-of-ownable-ideas-and-how-to-find-yours-with-katelyn-bourgoin-founder-of-unignorable/): #344 | Dave sits down with Katelyn Bourgoin, founder of Unignorable, to talk about the one strategic move most B2B marketers overlook: owning an idea so tied to you that it sounds like an echo coming… - [How to Make Outbound Work and Build Pipeline in 2026 (with Jen Allen-Knuth, Founder of DemandJen)](https://exitfive.com/podcast/how-to-make-outbound-work-and-build-pipeline-in-2026-with-jen-allen-knuth-founder-of-demandjen/): #343 | In this session from Drive 2025 titled “Building Pipeline in the Shiny Object Era”, Jen Allen-Knuth unpacks why deals stall even when your product is objectively better, how the explosion of… - [How to Be the CMO Everyone Wants to Work With (with Dave Kellogg)](https://exitfive.com/podcast/how-to-be-the-cmo-everyone-wants-to-work-with-with-dave-kellogg/): #342 | Recorded live at Exit Five's Marketing Leadership Retreat, this episode features Dave Kellogg sharing his framework for being the CMO everyone wants to work with. Dave draws on 12 years as a C… - [B2B Ad Campaigns That Actually Worked (From Five Demand Gen Marketers)](https://exitfive.com/podcast/b2b-ad-campaigns-that-actually-worked-from-five-demand-gen-marketers/): #341 | In this Exit Five Live session, Cindy Dubon (Director of Growth Marketing, Goldcast), Kelly Arndt (Sr. Demand Gen Manager, Vector), Jeremy Chung (Founder and CEO, Ads by Jer), Tess Pfeifle (… - [From HubSpot Blog to CMO: Kipp Bodnar on Career Growth and Marketing Leadership](https://exitfive.com/podcast/from-hubspot-blog-to-cmo-kipp-bodnar-on-career-growth-and-marketing-leadership/): #340 | Dave sits down with Kipp Bodnar, CMO of HubSpot, to talk about the journey from running a company blog to leading marketing at a $2B business. Kipp started at HubSpot in 2010 when it was doing… - [ABM (Account-Based Marketing) Overview with Brandon Redlinger](https://exitfive.com/podcast/abm-account-based-marketing-overview-with-brandon-redlinger/): #339 | Dave is joined by Brandon Redlinger, former VP of Marketing and co-founder of The Forge, for a conversation about how to build an ABM program that works. They cover how to know if your company… - [LinkedIn Advertising: What’s Working Now in 2026 (with Davang Shah, VP Marketing at LinkedIn)](https://exitfive.com/podcast/linkedin-advertising-whats-working-now-in-2026-with-davang-shah-vp-marketing-at-linkedin/): Dave is joined by Davang Shah, VP of Marketing at LinkedIn, for a conversation about what actually works with LinkedIn ads right now. They cover why brand and performance aren't two separate strategi… - [Building a Marketing Machine from Scratch (with Erin May, CMO at User Interviews)](https://exitfive.com/podcast/building-a-marketing-machine-from-scratch-with-erin-may-cmo-at-user-interviews/): #337 | Dave sits down with Erin May, CMO at User Interviews, who joined as the company's first marketer with a two-page website and zero recurring revenue and helped grow it to $20M+ ARR over eight y… - [How Marketers Are Creating High Quality Content with AI (That’s Not Slop!)](https://exitfive.com/podcast/how-marketers-are-creating-high-quality-content-with-ai-thats-not-slop/): Eoin Clancy (VP of Growth at AirOps), Connor Beaulieu (Senior SEO Manager at LegalZoom), and Adina Timar (Head of AEO at Weflow) join this live session to talk about how to create high-quality conte… - [How to Build a Product Marketing Motion That Works (with Jeff Hardison)](https://exitfive.com/podcast/how-to-build-a-product-marketing-motion-that-works-with-jeff-hardison/): #335 | Jeff Hardison, now VP of Product Marketing at Sanity, joined Dave when he was running product marketing at Calendly to break down what the product marketing role should actually look like insi… - [What B2B Marketers Can Learn from Restaurant Marketing (with Jessica Serrano, CMO at Bagel Brands)](https://exitfive.com/podcast/what-b2b-marketers-can-learn-from-restaurant-marketing-with-jessica-serrano-cmo-at-bagel-brands/): #334 | Dave is joined by Jessica Serrano, CMO at Bagel Brands (Einstein Brothers, Noah's, Bruegger's, Manhattan Bagel), for a conversation about what B2B marketers can learn from consumer restaurant… - [How to Navigate a Rebrand with Clare Schmitt](https://exitfive.com/podcast/how-to-navigate-a-rebrand-with-clare-schmitt/): #333 | Dave is joined by Clare Schmitt, a seasoned marketing leader and a member of our CMO community, to walk through what it actually takes to lead a rebrand at a mid-market B2B company. Clare shar… - [How Domitille de Saint-Exupéry (CMO at Lemlist) Turned $1.2M into $31M in New ARR](https://exitfive.com/podcast/how-domitille-de-saint-exupery-cmo-at-lemlist-turned-1-2m-into-31m-in-new-arr/): #332 | Dave is joined by Domi de Saint-Exupery, CMO at Lemlist, a bootstrapped $40M ARR sales engagement platform, to break down exactly how she turned $1.2M in marketing spend into $31M in new ARR i… - [ABM: What Ramp, Snowflake, and Hightouch are doing in 2026](https://exitfive.com/podcast/abm-what-ramp-snowflake-and-hightouch-are-doing-in-2026/): #331 | Dave is joined by a group of marketing leaders from Ramp, Snowflake, and Hightouch for a discussion about ABM and their plans for 2026. Casey Patterson (Director of ABM, Snowflake), Drew Pint… - [How to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling)](https://exitfive.com/podcast/how-to-build-a-brand-in-b2b-with-ryan-narod-vp-of-marketing-at-rippling/): #330 | Dave is joined by Ryan Narod, VP of Marketing at Rippling, to break down how Rippling has built one of the stand outbrands in B2B right now. Ryan walks through real examples of campaigns they’… - [How to Upgrade Your Webinar and Email Strategy for 2026 with Jay Schwedelson (Founder, SubjectLine.com)](https://exitfive.com/podcast/how-to-upgrade-your-webinar-and-email-strategy-for-2026-with-jay-schwedelson-founder-subjectline-com/): #329 | Dave is joined by Jay Schwedelson, Founder of SubjectLine.com and GURU Media Hub, to break down why most webinars and email programs underperform and what to do instead. They talk about how pa… - [How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper)](https://exitfive.com/podcast/how-to-lead-marketing-through-the-ai-shift-with-bill-glenn-svp-of-marketing-at-esper/): #327 | Jess Lytle is joined by Bill Glenn, SVP of Marketing at Esper, for a conversation about what it actually looks like to lead a marketing team through the AI shift. They talk about why most team… - [How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)](https://exitfive.com/podcast/how-to-use-ai-for-content-without-creating-slop-with-eoin-clancy-vp-growth-at-airops/): #326 | Dave is joined by Eoin Clancy, VP of Growth at Airops, to break down what it takes to create great content without pumping out AI slop. They talk about the rise of the content engineer role an… - [How To Drive Revenue Through Content with Lashay Lewis (Founder, Authority Plug)](https://exitfive.com/podcast/how-to-drive-revenue-through-content-with-lashay-lewis-founder-authority-plug/): 325 | Lashay Lewis helps B2B SaaS companies create profit driven content strategies. We talk about why a B2B content strategy should be built from the bottom of the funnel up, why she interviews sale… - [How Marketing Leaders are Thinking About AEO](https://exitfive.com/podcast/how-marketing-leaders-are-thinking-about-aeo/): #324 | Dave is joined by three marketing leaders from different industries to talk on a live session about AI and SEO and what they've learned over the last year. Dave Steer (CMO at Webflow), Marcy… - [How to Master B2B Positioning with Anthony Pierri (Fletch PMM)](https://exitfive.com/podcast/how-to-master-b2b-positioning-with-anthony-pierri-fletch-pmm/): 323 | Anthony Pierri from Fletch PMM joins Dave to talk about what actually matters in B2B positioning and messaging. They break down how to think about value props, why buyers don’t care about your… - [How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)](https://exitfive.com/podcast/how-to-stand-out-in-b2b-marketing-with-louis-grenier-author-of-stand-the-f-ck-out/): #322 | Louis Grenier joins Dave for a conversation about what it actually takes to stand out in B2B marketing when everything feels the same. Louis sent Dave 10 surprise gifts to open during the show… - [Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector)](https://exitfive.com/podcast/influencer-marketing-podcasting-strategy-and-brand-driving-demand-with-jess-cook-vp-marketing-at-vector/): #321 | Jess Cook, VP of Marketing at Vector, joins Dave to break down what’s actually working in early-stage B2B marketing. They dig into how she thinks about attribution for brand channels, how Vect… - [How to Build a Community People Trust with Matt Carnevale](https://exitfive.com/podcast/how-to-build-a-community-people-trust-with-matt-carnevale/): #320 | Matt Carnevale, Head of Community at Exit Five, joins Dave for a discussion about community building. They dive into a bunch of the lessons learned from building the Exit Five community over t… - [How B2B Marketers Are Actually Using AI at Work with Jess Lytle](https://exitfive.com/podcast/how-b2b-marketers-are-actually-using-ai-at-work-with-jess-lytle/): #319 | Dave sits down with Jess Lytle, Head of Marketing at Exit Five, to talk about how AI is changing the job of B2B marketers and the reality of how AI is actually being adopted internally. They a… - [The Future of B2B Marketing with Kieran Flanagan](https://exitfive.com/podcast/the-future-of-b2b-marketing-with-kieran-flanagan/): #318 | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. They break down how AI is reshaping B2B marketing workflows, content creation, and team structure, plus… - [How to Master LinkedIn for B2B](https://exitfive.com/podcast/how-to-master-linkedin-for-b2b/): #317 | Dave hosts a live session with Dasha Shakov (Head of Marketing, Proton.ai), Emeric Ernoult (Founder, CEO, Agorapulse), and Finn Thormeier (Founder, Project 33) to break down what’s working on… - [How to Build a Brand People Pay Attention To](https://exitfive.com/podcast/how-to-build-a-brand-people-pay-attention-to/): 316 | In this episode, Dave breaks down how the best companies win by standing out through smart ideas, creative execution, and consistent attention. He pulls lessons from Drift, Savannah Bananas, an… - [How Marketing Teams Are Using AI to Drive Pipeline](https://exitfive.com/podcast/how-marketing-teams-are-using-ai-to-drive-pipeline/): 315 | Jess Lytle (Head of Marketing at Exit Five) hosts a live roundtable with Morgan Cole (VP of Demand Gen at Red Canary), Lisa Cole (CMO at 2X), and Jean Cameron (Sr. Director of Field & Partner M… - [How to Write Great Marketing Copy (And Generate More Ideas, Faster)](https://exitfive.com/podcast/how-to-write-great-marketing-copy-and-generate-more-ideas-faster/): 314 | In this episode, Dmitry Shamis sits down with Dave to break down how Dave writes—the process behind emails, newsletters, landing pages, and posts that get attention. They talk about why Dave st… - [How to Standout in B2B with Udi Ledergor, Chief Evangelist at Gong](https://exitfive.com/podcast/how-to-standout-in-b2b-with-udi-ledergor-chief-evangelist-at-gong/): #313 | In this episode, Udi Ledergor joins Dave to break down the ideas behind his new book, Courageous Marketing, and why most B2B marketing fails because it plays it safe. He also shares his journe… - [How to Do Better Email Marketing](https://exitfive.com/podcast/how-to-do-better-email-marketing/): #312 | Jess Lytle (Head of Marketing at Exit Five) hosts a roundtable with a group of email experts on what’s actually working in email, SMS, and in-app messaging right now. They dig into AI’s impact… - [Five Marketing Principles That Matter More Than AI](https://exitfive.com/podcast/five-marketing-principles-that-matter-more-than-ai/): #311: Dave goes solo this week (his decision, he said give me the mic; but Dan is also on him about podcast downloads around the holidays) with a quick November breakdown from real life - recapping t… - [How to be Irreplaceable in B2B Marketing (with Josh Lowman)](https://exitfive.com/podcast/how-to-be-irreplaceable-in-b2b-marketing-with-josh-lowman/): #310 Category Creation | In this episode, Dave Gerhardt digs in with Josh Lowman, Founder & CEO of Gold Front, to unpack what “category creation” actually takes, why most companies get it wrong,… - [How to Make Your Product Positioning Impossible to Ignore with April Dunford (Founder, Ambient Strategy)](https://exitfive.com/podcast/how-to-make-your-product-positioning-impossible-to-ignore-with-april-dunford-founder-ambient-strategy/): #309 Product Positioning | This episode is from a Drive 2025 (our annual Exit Five event) session with April Dunford (Founder, Ambient Strategy). April pulls from working with 300+ tech companies to… ## Live Sessions - [Your Website Has a New Job: How B2B Marketers Are Rebuilding for AI Search](https://exitfive.com/live/ai-search-website/): Your website used to have one job: rank on Google and convert the traffic. That's not how buyers find you anymore — more of them ask ChatGPT, Perplexity, and Google's AI answers first. Five B2B marketers who own website strategy take the hot seat to share what they changed, and what their website's job looks like now. - [B2B Events: What to Start, Stop, and Scale in 2027](https://exitfive.com/live/b2b-events-blitz/): Nine B2B marketers who ran events in 2026 share what worked, what flopped, and what they'll try next year, from booths and booked meetings to measurement and their big bet for 2027. - [AEO Blitz: 8 Plays That Move Rankings](https://exitfive.com/live/aeo-blitz/): Eight B2B marketers each break down one AEO play they ran recently: what they changed, how they measured it, and what moved in AI search. Two-minute hot seats, live Q&A, and you vote for the best play. - [ABM That Works: 4 Marketers Show Their Best Campaigns Live](https://exitfive.com/live/abm-that-works/): Four B2B marketers show the ABM campaigns sales actually ran: the accounts they targeted, the signals and channels they used, how they handed off to sales, and the meetings, pipeline, and closed deals that came out of it. - [AI-Assisted Creativity: 6 B2B Marketers Share How AI Fits Into Their Process](https://exitfive.com/live/ai-assisted-creativity-6-b2b-marketers/): Six B2B marketers share the most creative way they're using AI in their process right now — the tools, the prompts, and where they draw the line on human judgment. - [How I Built That [Agent]: 7 Marketers Show AI Workflows That Save Hours](https://exitfive.com/live/how-i-built-that-agent-6-marketers-show-ai-workflows-that-save-hours/): Everyone's talking about AI agents right now. It's hard to know what's real versus what's just LinkedIn noise. If you haven't built an agent yet, it's hard to know where to start. If you have built agents, you might be looking for ideas for what to build next. - [Writing for Humans: The Real AI Workflows Behind Great B2B Content](https://exitfive.com/live/writing-for-humans-the-real-ai-workflows-behind-great-b2b-content/): We surveyed 600 marketers, and nearly all share the same worry about AI: a flood of low-quality content. - [How to Win with Webinars: 5 B2B Marketing Pros Share Revenue-Driving Plays](https://exitfive.com/live/how-to-win-with-webinars-5-b2b-marketing-pros/): 5 B2B marketers share their top-performing webinar plays, the results they drove, and how you can run something similar. - [B2B Website Teardown: Breaking Down the Best Website Experiences in 2024](https://exitfive.com/live/b2b-website-teardown-breaking-down-the-best-website-experiences-in-2024/): Natalie Marcotullio (Navattic) joins Dave Gerhardt to tear down real B2B websites and share what makes the best buyer-first experiences work. - [Inbound Tear-Down: The Ultimate Demo Request Flow](https://exitfive.com/live/inbound-tear-down-the-ultimate-demo-request-flow/): Josh Garrison (Apollo) joins Dave Gerhardt to tear down real demo request flows and build the ideal inbound lead process. - [Fix Your Funnel for Good: 5 Playbooks to Boost Demand Conversion](https://exitfive.com/live/fix-your-funnel-for-good-5-playbooks-to-boost-demand-conversion/): Tara Robertson (Chili Piper) joins Dave Gerhardt to break down common friction points in the B2B funnel and how to fix them for good. - [How to Build a Marketing Plan and Get It Approved for 2025](https://exitfive.com/live/how-to-build-a-marketing-plan-and-get-it-approved-for-2025/): Rowan Tonkin (CMO, Planful) and Dave Gerhardt walk through building a marketing plan, getting executive buy-in, and executing under economic uncertainty. - [Why B2B Marketers Should Stop Worrying About Attribution (And What To Do Instead)](https://exitfive.com/live/why-b2b-marketers-should-stop-worrying-about-attribution/): Emir Atli (HockeyStack) joins Dave Gerhardt to break down why attribution as we know it is dead, and what to do instead. - [Building a Marketing Operating System: How to Organize Campaigns, Align Your Team, and Deliver Results](https://exitfive.com/live/building-a-marketing-operating-system/): The Tenon team joins Dave Gerhardt to show how top marketers organize campaigns, align teams, and prove impact using a marketing operating system. - [The Exit Five Holiday Party](https://exitfive.com/live/the-exit-five-holiday-party/): Dave Gerhardt and the Exit Five team celebrate the year with the community, recognize top contributors, and look ahead to 2025. - [The B2B Event Playbook: Building Revenue-Driving Events in 2025](https://exitfive.com/live/the-b2b-event-playbook-building-revenue-driving-events-in-2025/): Dave Gerhardt hosts event experts Stephanie Christensen and Kristina DeBrito (Iterable) on building a B2B events strategy that actually drives revenue. - [The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success](https://exitfive.com/live/the-role-of-product-marketing-in-b2b-strategies-tools-and-metrics-for-success/): Dave Gerhardt hosts a panel of product marketing leaders — Natalie Marcotullio, Jason Oakley, and Eric Holland — on sharpening PMM skills and proving impact. - [How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead)](https://exitfive.com/live/how-to-measure-your-marketing-efforts-and-why-click-attribution-is-dead/): Dave Gerhardt and Pranav Piyush (Paramark) discuss how the best B2B teams are evolving marketing measurement from coincidence to causation. - [B2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025](https://exitfive.com/live/b2b-linkedin-ads-playbook-what-works-and-what-doesnt-in-2025/): Tagg Bozied (Docebo) and Anthony Blatner (Speedwork) join Danielle Messler to build a LinkedIn Ads strategy that fits your goals and budget. - [B2B Website Optimization Teardown: Real Examples and Live Feedback](https://exitfive.com/live/b2b-website-optimization-teardown-real-examples-and-live-feedback/): Webflow's Guy Yalif and Scott Cappuzzo, plus Talia Wolf (Getuplift), tear down real B2B websites live with Danielle Messler. - [Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams](https://exitfive.com/live/mastering-lifecycle-marketing-real-world-tactics-from-leading-b2b-teams/): Danielle Messler hosts Charlotte Hardin (Rebuy Engine) and Naomi West (Customer.io) for a tactical, no-fluff conversation on lifecycle marketing in B2B. - [B2B Paid Campaigns: What Worked, What Flopped, and What You Can Steal](https://exitfive.com/live/b2b-paid-campaigns-what-worked-what-flopped-and-what-you-can-steal/): Dave Gerhardt and Pranav Piyush (Paramark) break down real paid experiments across LinkedIn, Meta, CTV, and OOH from anonymized campaign data. - [Email Deliverability: What Every B2B Marketer Needs to Know](https://exitfive.com/live/email-deliverability-what-every-b2b-marketer-needs-to-know/): Danielle Messler hosts Sara McNamara (Vector) and Alex Fine (Understory) to unpack what's really going on behind the scenes of email deliverability. - [How to Lead a High-Functioning Marketing Org (Avoid Meeting Overload, Fix Communication Bottlenecks, and Ship Meaningful Work)](https://exitfive.com/live/how-to-lead-a-high-functioning-marketing-org/): Dave Gerhardt talks with Ashley Faus and Dr. Molly Sands (Atlassian) about reclaiming time from meeting overload and building better-aligned marketing teams. - [WTF is GTM Engineering?! Do I need to hire for this role?](https://exitfive.com/live/wtf-is-gtm-engineering-do-i-need-to-hire-for-this-role/): Dave Gerhardt hosts the Compound Growth Marketing team to break down what GTM Engineering actually is, why it's exploded, and whether you need to hire for it. - [SEO in an AI-First World: How to Adapt and Win in 2025](https://exitfive.com/live/seo-in-an-ai-first-world-how-to-adapt-and-win-in-2025/): Dave Gerhardt and Andrei Țiț (Ahrefs) unpack how LLMs and AI Overviews are reshaping search, and what that means for your SEO strategy. - [How B2B Marketers Are Actually Using AI for Content Marketing](https://exitfive.com/live/how-b2b-marketers-are-actually-using-ai-for-content/): Five B2B marketing finalists demo their real AI-powered content workflows on stage — from a content concierge GPT to a no-code ROI calculator — judged by an expert panel. - [How To Turn Your Company Story Into Actionable Marketing Ideas That You Can Use Right Now](https://exitfive.com/live/how-to-turn-your-company-story-into-actionable-marketing-ideas-that-you-can-use-right-now/): Dave Gerhardt and Pranav Piyush (Paramark) share a repeatable process for turning a strategic narrative into fresh, testable campaign ideas every month. - [Marketing in the Age of AI: CMOs Separating the Hype from What’s Real (Live Discussion)](https://exitfive.com/live/marketing-in-the-age-of-ai-cmos-separating-the-hype-from-whats-real/): Dave Gerhardt hosts Jennifer Delevante-Moulen (Knak), Tara Robertson (Bitly), and Sara Ajemian (SOCi) for an honest look at what's actually happening with AI inside B2B marketing teams. - [Beyond Copy: How To Use AI to Build GTM Systems That Scale](https://exitfive.com/live/beyond-copy-how-to-use-ai-to-build-gtm-systems-that-scale/): Dave Gerhardt (Exit Five), Eoin Clancy (AirOps), and Dan Guenet (Compound Growth Marketing) skip the theory for live builds and no-BS demos of AI-powered GTM systems. - [The B2B Buying Experience With AI: What Changes?](https://exitfive.com/live/the-b2b-buying-experience-with-ai-what-changes/): Dave Gerhardt sits down with a panel of CMOs and marketing leaders to unpack how AI-armed buyers are reshaping go-to-market strategy, KPIs, and team structure. - [Attention and the Inbox: How Great Marketers Are Rethinking Email and SMS in the World of AI](https://exitfive.com/live/attention-and-the-inbox-how-great-marketers-are-rethinking-email-and-sms-in-the-world-of-ai/): Jess Lytle hosts Gabby Kustner (Customer.io), Alyssa Armstrong, and Joe Cunningham on how marketers are using email, SMS, and in-app messaging to cut through AI-generated noise and drive growth. - [The Future of Pipeline: How Marketing Leaders Are Using AI to Drive Revenue](https://exitfive.com/live/the-future-of-pipeline-how-marketing-leaders-are-using-ai-to-drive-revenue/): Jess Lytle (Exit Five), Morgan Cole (Red Canary), Lisa Cole (2X), and Jean Cameron (Demandbase) break down how top B2B teams are using AI to spot in-market buyers earlier and move deals faster. - [60-Minute B2B Blitz Part 2: 8 Marketers Share Their Best Plays from 2026 (So Far)](https://exitfive.com/live/60-minute-b2b-blitz-part-2-8-marketers-share-their-best-plays-from-2026-so-far/): The Blitz is back for Part 2! It's hard to know what works and what doesn’t, what's real and what's not right now. So we tapped 8 B2B marketing pros, all specialists in their area, to share one thing that's produced real results so far this year. - [Paid Ads Playoff: Proven B2B Paid Ads Plays That Turn Spend Into Pipeline](https://exitfive.com/live/paid-ads-playoff-proven-b2b-paid-ads-plays-that-turn-spend-into-pipeline/): Lots of marketers are running ads. Few can prove they're driving qualified pipeline. So we're bringing a group of B2B marketers to go head-to-head with the paid ad plays that actually work. Bring your notebook. - [9 B2B Marketers Share Their Best Plays from 2026 (So Far)](https://exitfive.com/live/10-b2b-marketers-share-their-best-plays-from-2026-so-far/): It's hard to know what works and what doesn’t, what's real and what's not right now. So we tapped 9 B2B marketing pros, all specialists in their area, to share one thing that's produced real results so far this year. Not just theories or ideas, real B2B Marketing Examples that have printed results. You'll want to take notes. - [The Anti-Social Buyer: Demand Gen Plays for 2026](https://exitfive.com/live/the-anti-social-buyer-demand-gen-plays-for-2026/): For demand gen teams, this has changed a lot about what's actually working right now. - [Rethinking Marketing Creative in the World of AI](https://exitfive.com/live/rethinking-marketing-creative-in-the-world-of-ai/): Marketing leaders reveal how AI creative tools are reshaping team budgets, workflows, and the balance between in-house production and agency work. - [B2B Email Marketing: What Still Works?](https://exitfive.com/live/b2b-email-marketing-what-still-works/): Four marketers share real campaigns, workflows, and tools driving email marketing results for B2B teams in 2026, sponsored by Knak. - [AEO: What’s Working, What’s Not, and What to Do About It](https://exitfive.com/live/aeo-whats-working-whats-not-and-what-to-do-about-it/): Marketing leaders share real AEO strategies, tools, and plays that are driving search traffic as AI changes how buyers discover brands. - [The Marketing Playbook for Keeping Customers (Not Just Acquiring Them)](https://exitfive.com/live/the-marketing-playbook-for-keeping-customers-not-just-acquiring-them/): Marketing leaders share real customer engagement and lifecycle plays across email, push, SMS, and in-app channels to reduce churn and drive retention. - [AI Reality Check: How CMOs Are Building AI Into Their Marketing Teams](https://exitfive.com/live/ai-reality-check-how-cmos-are-building-ai-into-their-marketing-teams/): B2B marketing leaders at different stages of AI adoption share honest insights on tools, team structures, training strategies, and what has and hasn't worked. - [B2B Ads: What’s Actually Working Right Now](https://exitfive.com/live/b2b-ads-whats-actually-working-right-now/): Five demand gen marketers walk through real ad channels, creative, targeting strategies, and results that are generating ROI in B2B paid campaigns today. - [How Marketers Are Creating High Quality Content with AI (That’s Not Slop!)](https://exitfive.com/live/how-marketers-are-creating-high-quality-content-with-ai-thats-not-slop/): Real marketing teams show how to use AI for high-quality, differentiated content by injecting POV, expertise, and brand voice into AI-assisted workflows. - [ABM: What To Start, Stop, and Scale in 2026](https://exitfive.com/live/abm-what-to-start-stop-and-scale-in-2026/): Three marketing leaders share what ABM motions, tools, and audience strategies are worth starting, stopping, and scaling for enterprise B2B teams in 2026. - [AEO for CMOs: Lessons Learned and Where Search Might Be Going In 2026](https://exitfive.com/live/aeo-for-cmos-lessons-learned-and-where-search-might-be-going-in-2026/): Three B2B marketing leaders share CMO-level frameworks for navigating AI-driven discovery, AEO strategy, and what to focus on in the next 90 days. - [LinkedIn for B2B: What’s Working Right Now (And How To Sell Social Media to The C-Suite)](https://exitfive.com/live/linkedin-for-b2b-whats-working-right-now-and-how-to-sell-social-media-to-the-c-suite/): Marketing leaders share proven LinkedIn strategies, exec content playbooks, and boardroom-ready reporting frameworks to prove social media ROI.
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