freewheel.tv

# FreeWheel: Direct Connections to Streaming Video Inventory

> Directly access streaming video inventory from the world’s leading publishers, boosting your working media by reducing middlemen\.

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## Pages
- [Knowledge Hub](https://www.freewheel.com/knowledge-hub)
- [Insights \& Blog](https://www.freewheel.com/insights)
- [Ad Policy and Specifications](https://www.freewheel.com/legal/ad-policy-and-specifications)
- [Privacy Policy](https://www.freewheel.com/privacy-policy)
- [FreeWheel Innovators](https://www.freewheel.com/innovators)

## Blog
- [What Europe's Leading Broadcasters Say About the Future of TV](https://www.freewheel.com/insights/blog/what-europes-leading-broadcasters-say-about-the-future-of-tv)
- [Better Bids, Higher Revenue: The Benefits of Bid Request Enrichment for Advertisers and Publishers](https://www.freewheel.com/insights/blog/better-bids-higher-revenue-with-bid-request-enrichment)
- [Three Things Publishers Should Keep in Mind as Political Ad Dollars Move to Programmatic Streaming](https://www.freewheel.com/insights/blog/political-ad-dollars-programmatic-streaming)
- [Australia’s Streaming Future Depends on Smarter Ad Experiences](https://www.freewheel.com/insights/blog/australias-streaming-future)
- [For Programmatic Streaming Buyers, Better Outcomes Start with Going Direct](https://www.freewheel.com/insights/blog/why-streaming-buyers-go-direct)

## Reports
- [Why Brands Need TV: How Streaming Captures Viewer Attention That Drives Performance ](https://www.freewheel.com/insights/reports/why-brands-need-streaming-tv)
- [AI in TV Advertising: The Buyer, Seller, and Viewer Perspectives](https://www.freewheel.com/insights/reports/ai-in-tv-advertising-the-buyer-seller-and-viewer-perspectives)
- [2H 2025 Video Marketplace Report: Connecting the Streaming Ecosystem](https://www.freewheel.com/insights/reports/2h-2025-video-marketplace-report-connecting-the-streaming-ecosystem)
- [FreeWheel Viewer Experience Lab: Voice of the Viewer](https://www.freewheel.com/insights/reports/streaming-ad-experiences-in-us)
- [FreeWheel Viewer Experience Lab: Voice of the Viewer \(Europe\)](https://www.freewheel.com/insights/reports/streaming-ad-experiences-in-europe)

## Videos
- [From built\-in intelligence to real\-world outcomes: Insights from Premium Programmatic Summit](https://www.freewheel.com/insights/videos/premium-programmatic-summit-insights)
- [Programmatic Linear TV: Where Premium Engagement Meets Programmatic Efficiency](https://www.freewheel.com/insights/videos/premium-engagement-meets-programmatic-efficiency)
- [A Decade of Innovation and Partnership: TF1 and FreeWheel on the Future of Premium Video](https://www.freewheel.com/insights/videos/a-decade-of-innovation-and-partnership-tf1-and-freewheel-on-the-future-of-premium-video-2)
- [How AI, Performance and Global Coordination Are Reshaping Premium Video](https://www.freewheel.com/insights/videos/how-ai-performance-and-global-coordination-are-reshaping-premium-video)
- [FreeWheel Curation Hub](https://www.freewheel.com/insights/videos/freewheel-curation-hub)

## Case Studies
- [Increasing Revenue with Enriched Bid Signals](https://www.freewheel.com/insights/case-studies/increasing-revenue-with-bid-signals)
- [Improving Incremental Reach With ID\-Based Advertising Strategies](https://www.freewheel.com/insights/case-studies/reaching-right-audiences)
- [FreeWheel Innovators: Havas Media Network](https://www.freewheel.com/insights/case-studies/freewheel-innovators-havas-media-network)
- [FreeWheel Innovators: Dentsu](https://www.freewheel.com/insights/case-studies/freewheel-innovators-dentsu)
- [How a Major Publisher Optimized Decisioning Across All Demand Channels to Increase Revenue](https://www.freewheel.com/insights/case-studies/how-a-major-publisher-optimized-decisioning-across-all-demand-channels-to-increase-revenue)

## News
- [FreeWheel Brings Attention, Quality and Emotional Resonance Signals into CTV Buying](https://www.freewheel.com/news/freewheel-brings-attention-quality-and-emotional-resonance-signals-into-ctv-buying)
- [FreeWheel Launches First\-of\-its\-Kind Context Engine to Deliver Scaled, AI\-Driven Contextual Targeting Globally Across Premium Video](https://www.freewheel.com/news/freewheel-launches-first-of-its-kind-context-engine-to-deliver-scaled-ai-driven-contextual-targeting-globally-across-premium-video)
- [FreeWheel Debuts First\-to\-Market Series\-Level Reporting Powered by Direct Publisher Insights for Premium CTV Buyers](https://www.freewheel.com/news/introducing-video-content-report)
- [FranceTV Publicité and FreeWheel Expand Partnership, Pioneering Next\-Gen Monetisation Solutions for France Télévisions' Digital Growth Strategy](https://www.freewheel.com/news/francetv-publicite-and-freewheel-expand-partnership-pioneering-next-gen-monetisation-solutions-for-france-televisions-digital-growth-strategy)
- [FreeWheel and Outernet London partner together to deliver the next level of CTV out\-of\-home advertising](https://www.freewheel.com/news/freewheel-and-outernet-london-partner-together-to-deliver-the-next-level-of-ctv-out-of-home-advertising)

## Knowledge Hub
- [What is a Demand\-Side Platform?](https://www.freewheel.com/insights/knowledge-hub/what-is-demand-side-platform)

## Locations
- [Chicago](https://www.freewheel.com/locations/chicago)
- [Berlin](https://www.freewheel.com/locations/berlin)
- [Reston](https://www.freewheel.com/locations/reston)
- [Milan](https://www.freewheel.com/locations/milan)
- [Paris](https://www.freewheel.com/locations/paris)

## Categories
- [Advertiser Suite](https://www.freewheel.com/insights/advertiser-suite)
- [Advisory Services](https://www.freewheel.com/insights/advisory-services)
- [Events](https://www.freewheel.com/insights/events)
- [Industry](https://www.freewheel.com/insights/industry)
- [Viewer Experience Lab](https://www.freewheel.com/insights/viewer-experience-lab)

## Optional
- [Sitemap index](https://www.freewheel.com/sitemap_index.xml)