frill.co

# Frill.co - User Feedback Software

## What is Frill?

Frill is a user feedback platform that helps SaaS teams collect ideas, plan roadmaps, announce updates, and run customer surveys—all from a single, beautifully simple interface. Whether embedded in your app or used as a standalone feedback hub, Frill keeps the entire product feedback loop in one place.

## Core Purpose

Frill enables users to:

- Capture ideas from customers, teammates, or beta users in a structured way

- Showcase planned ideas on a public or private roadmap

- Announce product updates and new features through a clean changelog interface

- Capture feedback at every stage with contextual micro surveys

## Key Features

### Ideas – Capture ideas from your customers

- Feature Suggestion Portal: Let users submit new feature requests in a branded feedback board

- Voting and Comments: Users can vote, comment, and @mention teammates to build on popular ideas

- Private Ideas & Admin Approval: Keep selected ideas private or require moderation before publishing

- Duplicate Detection: Reduce clutter with automatic suggestion matching

- Vote on Behalf: Add feedback and upvotes on behalf of customers from support conversations

- Intercom, Zendesk & Help Scout Integration: Add ideas directly from support tools

- Pinned Ideas: Highlight the most important suggestions at the top of your board

### Roadmap – Showcase ideas you plan to work on

- Public & Internal Roadmaps: Choose to share your roadmap with customers or keep it private

- Custom Statuses: Create and reorder stages like “Under Consideration”, “Planned”, “In Development”, and “Shipped”

- Micro Roadmaps: Create topic-specific roadmaps to support different product lines

- Feature Images: Upload images to excite users about upcoming features

- Priority Matrix: Score ideas by value and effort to spot quick wins

- Prioritization Tools: Customize benefit/cost scoring based on your team’s framework

- Jira, Trello, Linear, Monday.com Integration: Send approved ideas directly to your PM tools

### Announcements – Announce to the world shipped features

- Beautiful Changelog UI: Create a clean, visual log of product updates and launches

- Emoji and Comment Reactions: Let users respond and engage with your release notes

- Boosted Announcements: Highlight important releases with a discrete popup modal

- Unlimited Announcements: Post as many product updates as you like on any plan

- Custom Segments: Send different updates to different customer groups

- Embeddable Widget: Embed your changelog directly in your app or site

- Slack Notifications: Keep your team in the loop when updates go live

### Surveys – Capture feedback with micro surveys

- NPS, CSAT, PMF, and Quick Polls: Choose the right format for your goals

- Idea Polls: Let users rank upcoming ideas to help with prioritization

- Contextual Surveys: Show surveys based on user actions or page views

- Custom Segmentation: Target surveys to specific groups for deeper insight

- Analytics & Reports: Measure survey responses over time to track trends

- Multi-language Support: Run surveys in the languages your customers use

- Webhooks & API: Send survey responses to external tools or internal systems

## Pricing Structure

### Startup — $25/month

Perfect for getting started with product feedback

- 50 active Ideas included

- 1 Survey included

- Unlimited teammates and tracked users

- All core feedback, roadmap, and announcement tools

Add-on options available:

- Privacy: +$25/month

- Surveys (unlimited): +$25/month

- White Labeling: +$100/month

### Business — $49/month

For growing teams who need more feedback capacity

- Everything in Startup

- Unlimited active Ideas

- 3 Surveys included

- Unlimited teammates and tracked users

Add-on options:

- Privacy: +$25/month

- Surveys (unlimited): +$25/month

- White Labeling: +$100/month

### Growth — $149/month

For teams ready to scale with everything included

- Everything in Business

- Unlimited active Ideas

- Unlimited Surveys included

- Privacy features included

- White Labeling included

### Enterprise — Starting at $349/month

Tailored solutions for large organizations

- All Growth plan features

- SOC2 Compliance

- Audit logs

- IP Whitelisting

- Dedicated hosting

- Dedicated support manager

- Custom terms, invoicing, and SLA options

- Contact Sales for custom pricing

Add-on Features Available

- Privacy – $25/month: Keep your board private, approve users and ideas before publishing, enable invite-only access (coming soon).

- Surveys – $25/month: Unlock unlimited NPS, CSAT, Idea Polls, and micro-surveys.

- White Labeling – $100/month: Remove all Frill branding, use your own custom email domain, and upload your own favicon.


## Use Cases

- Prioritize feature requests based on user votes

- Embed a feedback board into your app or marketing site

- Collect beta tester input or usability testing feedback

- Announce new features with contextual widgets

- Run Idea Polls to determine what to build next

- Segment announcements for different customer groups

- Track trends in NPS and customer satisfaction


## Supported Platforms

- Frill Web App

- Frill Widget (embeddable on any site or app)

## Integrations
- Project Management: Jira, Trello, Linear, Azure DevOps

- Support Platforms: Intercom, Zendesk, HelpScout

- Communication & Automation: Slack, Zapier, Pabbly, Integrately

- Web & Authentication: WordPress SSO

## Target Audience

- Frill is designed for:

- SaaS product teams who want to capture, prioritize, and act on customer feedback

- Startups and scale-ups looking to build transparency with users and validate what to build next

- Cross-functional teams (product, support, success, and engineering) that need a shared, simple feedback loop


## Getting Started

- Sign up for a free trial at frill.co

- Customize your branding, statuses, and idea topics

- Invite your team and embed Frill into your site or app

- Start collecting feedback, planning features, and shipping announcements


## Company Reputation

With a 4.9 out of 5 rating on G2, Frill consistently earns high praise for its elegant UI, ease of use, and responsive customer support.

Based on customer reviews, Frill is praised for:

- A clean, minimal user interface that’s intuitive for both teams and end-users

- Responsive and helpful support with fast release cycles

- Powerful customization features including white-labeling, translations, and branded widgets

- Seamless idea collection, roadmap management, and announcement publishing—all in one place

- Reliable performance with virtually no bugs and smooth in-app experiences



*This information is based on publicly available content from Frill.co and reflects the platform's capabilities as of October 2023.*