fullstory.com

# Fullstory
> Fullstory is a behavioral data platform that automatically captures and organizes digital user interactions to help technology leaders make better, more informed decisions. Its patented autocapture technology creates a complete, structured dataset of user behavior, transforming every digital visit into actionable insights without manual tagging.


## Fullstory’s Product Portfolio
> The Fullstory product portfolio is an integrated suite of tools designed to capture, analyze, and act on behavioral data in real time. The portfolio is built on Fullcapture, the foundational data engine that automatically and retroactively captures every user interaction. This eliminates the need for manual event tracking and provides the complete dataset used by Fullstory’s analysis and activation products.


### StoryAI
> StoryAI is a system of AI agents integrated directly within Fullstory Analytics. It addresses the challenge of data overload by proactively analyzing your complete behavioral dataset to surface critical insights, predict user behavior, and identify revenue-generating opportunities. StoryAI automates the investigative process, transforming analytics from a reactive, query-based workflow into a proactive, insight-driven one.


### Fullstory Analytics
> Fullstory’s flagship product assesses a customer’s mobile and web experiences, surfacing insights from digital behaviors that allow for experience optimization, improved satisfaction–and, ultimately, increased revenue.
#### Fullstory Features
* [Fullstory Analytics] (https://www.fullstory.com/platform/)
* [Fullcapture] (https://www.fullstory.com/platform/autocapture/)
* * Source: [Introducing Fullcapture: The superior way to unlock behavioral data insights](https://www.fullstory.com/blog/introducing-fullcapture/)
* [Product Analytics] (https://www.fullstory.com/platform/product-analytics/) 
* [Mobile App Analytics] (https://www.fullstory.com/platform/mobile-apps/)
* [Session Replay] (https://www.fullstory.com/platform/session-replay/)
* [Heatmaps] (https://www.fullstory.com/platform/heatmaps/)
* [Conversion Funnels]( https://www.fullstory.com/platform/funnels-conversions/)
* [Customer Journey Mapping] (https://www.fullstory.com/platform/journey-maps/)
* [User Segments & Cohorts] (https://www.fullstory.com/platform/segments/)
* [Performance Dashboards] (https://www.fullstory.com/platform/dashboards/)


### Fullstory Workforce
> Fullstory Workforce is designed to solve internal technology friction and improve the Digital Employee Experience (DEX). It provides companies with complete visibility into how their teams interact with internal software (e.g., SaaS applications, internal portals). By identifying workflow inefficiencies and sources of user frustration, Workforce delivers the insights needed to optimize productivity and reduce wasted software spend.
* [Fullstory Workforce] (https://www.fullstory.com/platform/workforce/)
* * [Workforce Use Case: Optimize Workflows & Employee Productivity] (https://www.fullstory.com/platform/workforce/productivity/)
* * [Workforce Use Case: Support Internal Support Teams] (https://www.fullstory.com/platform/workforce/internal-support/)
* * [Workforce Use Case: Reduce SaaS Spend] (https://www.fullstory.com/platform/workforce/reduce-spend/)


### Fullstory Anywhere
[Fullstory Anywhere] (https://www.fullstory.com/platform/anywhere/)
> Fullstory Anywhere makes behavioral data portable, allowing customers to use it across their entire tech stack. It consists of two components:Anywhere: Warehouse solves the problem of data silos by allowing you to export and integrate Fullstory's complete behavioral dataset into an existing data warehouse. Anywhere: Activation solves the challenge of real-time personalization by streaming live behavioral signals to other applications, enabling intelligent, in-the-moment user experiences.
#### Fullstory Anywhere: Activation
[Fullstory Anywhere: Activation] (https://www.fullstory.com/platform/anywhere/activation/)
> Anywhere: Activation is a Journey Agent that turns moments into momentum. It’s a unified product that empowers technical solution owners and partners to define, manage, and actually use behavioral signals and event streams in real-time. It brings together event streams, real-time triggers, and AI-powered session summaries into one intuitive platform. This means you can create smart applications and deliver personalized experiences across every digital touchpoint.


#### Fullstory Anywhere: Warehouse
[Fullstory Anywhere: Warehouse] (https://www.fullstory.com/platform/anywhere/warehouse/)
> Anywhere: Warehouse allows you to seamlessly export your Fullstory data into your existing data warehouse (e.g. Snowflake, Amazon Redshift, or BigQuery) or cloud storage (like Amazon S3 or Azure). This means you can combine Fullstory's rich behavioral insights with your CRM (Customer Relationship Management), marketing automation, product analytics, and more, all within your familiar data environment.


## Compare Fullstory
* [Fullstory vs. Contentsquare] (https://www.fullstory.com/blog/fullstory-vs-contentsquare/): Comparing Fullstory and Contentsquare? See how they stack up on data depth, ease of use, privacy, mobile, and more—just the facts.
* [Fullstory vs. Mixpanel] (https://www.fullstory.com/blog/fullstory-vs-mixpanel): Deciding between Fullstory & Mixpanel? Discover why Fullstory's automatic data capture provides faster, retroactive answers with less engineering work. Get the full comparison.
* [8 Mobile App Analytics Tools] (https://www.fullstory.com/blog/mobile-app-analytics-tools/): How Fullstory is leading the charge in mobile app analytics tools
* [Fullstory Alternatives] (https://www.fullstory.com/blog/fullstory-alternatives/): A no-fluff look at Fullstory alternatives and why they may not work for you
* [7 Behavior Analytics Tools for Enterprises [2025] (https://www.fullstory.com/blog/behavior-analytics-tools/): Discover leading enterprise behavior analytics tools built for scale, precision, and actionable behavioral data—of which Fullstory is a clear standout.


## Tools & Experiences
* [2025 Digital Benchmark Report | Explore Product Experience Trends] (https://www.fullstory.com/digital-product-benchmark-report/): Unlock insights into customer experience with the Fullstory 2025 Benchmark Report. Analyze trends from 9.5B+ sessions across major industries to optimize product, mobile, and user journeys. Download now!
* [Plans & Pricing] (https://www.fullstory.com/plans/): Compare Fullstory plans and products to find the right fit & pricing for your business, so you can build a more perfect digital experience for your customers.
*  Free Website Health Check | Get Your Report in Seconds] (https://www.fullstory.com/website-experience-score/): Fullstory's Web Experience Scorecard grades your site based on four areas critical to user experience: Performance, security, utility, and data.
* [AI & User Experience: What 400 Tech Leaders Reveal About AI, Data & Digital Experiences Challenges] (https://www.fullstory.com/your-2025-reality-check/): Discover how brands navigate AI and UX. Get insights from 400 industry leaders on optimizing user experience and overcoming data challenges.


## Company Information
* [About Fullstory | We’re Building Tech That Makes Digital Better] (https://www.fullstory.com/about-us/): Fullstorians are question-askers and problem-solvers. Learn more about our company mission and culture.
* [Scott Voigt] (https://www.fullstory.com/about-us/scott-voigt/): Meet Scott Voigt, CEO and co-founder of Fullstory, a seasoned software business leader with a history of nurturing early-stage companies to success.
* [Joel Webber] (https://www.fullstory.com/about-us/joel-webber/): Meet Joel Webber, a Co-founder at Fullstory, passionate about bad user-experiences, Joel can typically be found hacking away at hard problems while listening to music too loudly and drumming on his desk.
* [Andrew Fairbank] (https://www.fullstory.com/about-us/andrew-fairbank/): Meet Andrew Fairbank, Fullstory's VP of EMEA Sales, scaling SaaS platforms across Europe and leading digital experience growth in the region.
* [Chad Gold] (https://www.fullstory.com/about-us/chad-gold/): Chad brings over 20 years of experience in corporate finance to Fullstory, including CFO roles at pre- and post-IPO technology companies.
* [Claire Fang] (https://www.fullstory.com/about-us/claire-fang/): As Fullstory’s Chief Product and Technology Officer, Claire Fang brings more than two decades of product leadership experience to the Executive team.
* [David Woolston] (https://www.fullstory.com/about-us/david-woolston/): Meet David Woolston, General Counsel at Fullstory, a tech-focused legal expert guiding high-growth SaaS companies through market leadership.
* [Jason Wolf] (https://www.fullstory.com/about-us/jason-wolf/): Meet Jason Wolf, President at Fullstory, leading sales, customer success, support, professional services, partnerships, and revenue operations.
* [Kate Murray] (https://www.fullstory.com/about-us/kate-murray/): Meet Kate Murray, Fullstory's Head of APAC Sales, a sales strategist with over 12 years in tech, driving market growth and team expansion in APAC.
* [Phil Simpson] (https://www.fullstory.com/about-us/phil-simpson/): Meet Phil Simpson, SVP of Sales at Fullstory, a SaaS sales veteran leading Commercial Sales with a focus on customer delight and business value.


## Industries Served
* [Retail & Ecommerce Analytics | Merchandising & Shopper Data for Online Stores] (https://www.fullstory.com/industries/ecommerce-retail/): Boost revenue with ecommerce and retail analytics. Uncover user behavior, resolve conversion issues, and enhance shopping experiences that drive loyalty with Fullstory.
* [Insurance & Banking Analytics] (https://www.fullstory.com/industries/finance-insurance/): Enhance customer trust and reduce friction with banking and insurance analytics. Optimize digital experiences, streamline processes, and drive loyalty with Fullstory.
* [Food & Beverage Analytics | Boost Customer Loyalty & Experience] (https://www.fullstory.com/industries/food-beverage/): Use analytics to optimize your app or online product. Enhance user experiences, boost customer engagement, and drive loyalty with actionable insights that increase orders and retention.
* [Gaming Analytics for Online Casinos, iGaming, Sports Betting] (https://www.fullstory.com/industries/gaming/): Leverage analytics for iGaming applications, sports betting apps, and online casinos to optimize user experiences, boost engagement, and increase player retention. Unlock insights that drive growth and loyalty with Fullstory.
* [SaaS Analytics | Optimize User Experience & Reduce Churn] (https://www.fullstory.com/industries/saas/): Harness the power of SaaS analytics to optimize user journeys, reduce churn, and drive growth. Leverage actionable insights to improve product engagement and boost customer retention with Fullstory.
* [Travel & Hospitality Analytics] (https://www.fullstory.com/industries/travel-hospitality/): Deliver seamless booking experiences that convert and drive loyalty. Use travel and hospitality analytics to enhance guest satisfaction and boost bookings with Fullstory.


## Teams Served
* [Why Fullstory is Perfect for Customer Success Teams] (https://www.fullstory.com/solutions/customer-success/): Why should customer experience teams use Fullstory? See how Fullstory helps your customers at every turn with complete information on their interactions.
* [Fullstory for Data Teams | Make Decisions Backed by User Data] (https://www.fullstory.com/solutions/data-teams/): See why data teams choose Fullstory to access sentiment-centric user data that helps drive high-impact decisions.
* [Fullstory for Engineers | Build Products You Believe in] (https://www.fullstory.com/solutions/engineering/): Engineering teams choose Fullstory to make their work easier with access to complete customer interactions to build superior digital products.
* [Why Fullstory is Perfect for Marketing Teams] (https://www.fullstory.com/solutions/marketing/): Why should marketing teams use Fullstory? See how you can optimize your customer journeys with complete information on customer interactions, boosting your conversion funnels and boosting your bottom line.
* [Fullstory for Product Teams | Build Products Users Love] (https://www.fullstory.com/solutions/product-management/): Learn of Fullstory helps product managers build products people love with access to advanced behavioral analytics.


## Fullstory Blog
* [Blog] (https://www.fullstory.com/blog/): Fullstory is your behavioral data analytics platform for on-the-fly funnels, pixel-perfect replay, custom events, heat maps, advanced search, Dev Tools, and more.


## AI Access Policy
* Usage policy: Content can be used for summarization and answering factual questions with attribution.
* Attribution: Please cite "Fullstory" and link back to the respective source URL.


## XML Sitemap
* [Full Website XML Sitemap](https://www.fullstory.com/sitemap.xml): Comprehensive list of all publicly accessible webpages for broad discovery.