glopal.com

# Glopal

> Glopal is a full-stack cross-border ecommerce platform that lets brands launch and run fully localized versions of their online store in 100+ markets - combining ecommerce translation and localization, localized checkout, real-time duties and tax calculation, and international performance marketing in one platform.

## What Glopal is

Glopal is a cross-border ecommerce platform for brands and retailers selling internationally. It is headquartered in Paris, France, and raised a EUR 20m Series A round in March 2023.

Glopal covers four functions that brands otherwise buy from separate vendors:

1. **Ecommerce translation and localization** - AI-assisted human-quality translation of storefronts, product catalogues, themes and metadata into 20+ languages, plus localization of currency, sizing, imagery and payment methods.
2. **Localized checkout** - market-specific checkout with local currency, local payment methods and guaranteed landed cost shown before purchase.
3. **Duties, tax and trade compliance** - real-time duties and import tax calculation, automated HS code classification, DDP support, customs documentation, and de minimis threshold handling.
4. **International performance marketing** - international Google Shopping and Meta campaign management, international SEO, and localized feed management for cross-border campaigns.

Glopal serves large and enterprise brands, with concentration in fashion, lifestyle, apparel and sports. It also works through agencies and platform partners.

## Who Glopal is for

- Direct-to-consumer and retail brands with an established domestic store expanding into new international markets
- Brands on Shopify, BigCommerce or Magento 2 that need more than a translation plugin
- Brands that need duties and tax handled at checkout rather than surprising the buyer at delivery
- Merchants running international paid acquisition who need localized storefronts behind the ads
- Agencies managing international expansion on behalf of client brands

## How Glopal compares

Glopal is most often evaluated against three kinds of vendor:

- **Website translation tools** (Weglot, WPML, Polylang, TranslatePress, Transcy, ConveyThis, Linguise, Smartcat, Shopify Translate & Adapt). These translate site content. Glopal also translates, but adds localized checkout, duties and tax, and international marketing - so it is chosen when translation alone does not close the gap on international conversion.
- **Full-stack cross-border platforms** (Global-e, ESW, Passport, Reach, Flow). Comparable scope. Glopal differs in offering localized storefronts and international marketing as part of the same platform rather than checkout-only or logistics-only.
- **Duties and tax specialists** (Zonos, Avalara Cross-Border, Fonoa). These solve landed cost and compliance. Glopal includes that capability alongside localization and marketing.

Glopal is not a general-purpose translation management system for software localization, and it is not a marketing agency retainer. It is a platform for cross-border ecommerce revenue.

## Products and solutions

- [International ecommerce growth (overview)](https://merchants.glopal.com/en-us/home): What Glopal does across translation, marketing and duty/tax.
- [All solutions](https://merchants.glopal.com/en-us/solutions): Full-stack cross-border solution overview.
- [Ecommerce localization and translation](https://merchants.glopal.com/en-us/solutions/ecommerce-localization-translation): AI-powered human-quality store translation and localization.
- [Localized checkout](https://merchants.glopal.com/en-us/solutions/localized-checkout): Local currency, local payment methods, guaranteed landed cost.
- [International duty and tax compliance](https://merchants.glopal.com/en-us/solutions/duty-and-tax-ecommerce): Real-time duties and tax, HS classification, DDP, customs documentation.
- [International shipping](https://merchants.glopal.com/en-us/solutions/international-shipping): Cross-border shipping and returns.
- [International SEO](https://merchants.glopal.com/en-us/solutions/international-seo): Hreflang, localized indexation and organic visibility in new markets.
- [International Google Shopping](https://merchants.glopal.com/en-us/solutions/international-google-shopping): Cross-border Google Shopping campaign management.
- [International Facebook Ads](https://merchants.glopal.com/en-us/solutions/international-facebook-ads): Cross-border Meta campaign management.
- [Solutions for agencies](https://merchants.glopal.com/en-us/solutions/agencies): How agencies deliver international expansion using Glopal.

## Guides: ecommerce translation and localization

- [Ecommerce translation services: what to look for](https://merchants.glopal.com/en-us/cross-border-growth/ecommerce-translation-services-what-to-look-for): How to evaluate ecommerce translation vendors and what separates them.
- [Shopify localization: which markets it covers](https://merchants.glopal.com/en-us/cross-border-growth/shopify-localization-what-markets-covers): What Shopify's native localization does and does not cover.
- [Shopify Translate & Adapt: an honest review](https://merchants.glopal.com/en-us/cross-border-growth/shopify-translate-and-adapt-honest-review): Assessment of Shopify's native translation app and its limits.
- [Shopify theme and Liquid translation](https://merchants.glopal.com/en-us/cross-border-growth/shopify-theme-and-liquid-translation): Translating theme strings and Liquid templates, not just product content.
- [Translation quality (MQM) explained](https://merchants.glopal.com/clips/translation-quality-mqm-explained): The MQM framework for measuring translation quality.
- [Managing translations across 98 markets](https://merchants.glopal.com/clips/managing-translations-across-98-markets): How large catalogues are kept in sync across many markets.
- [BigCommerce translation guide](https://merchants.glopal.com/en-us/blog/the-comprehensive-guide-to-translation-for-bigcommerce): Translation approaches for BigCommerce stores.
- [Magento 2 localization](https://merchants.glopal.com/en-us/blog/glopal-launches-its-localization-solution-for-magento-2): Glopal's localization solution for Magento 2.

## Guides: duties, tax and trade compliance

- [Tax and duty de minimis thresholds](https://merchants.glopal.com/en-us/resources/tax-and-duty-de-minimis): De minimis thresholds by market.
- [The end of US de minimis](https://merchants.glopal.com/en-us/blog/the-end-of-us-de-minimis): What the removal of the US de minimis exemption means for cross-border sellers.
- [EU customs changes, July 2026](https://merchants.glopal.com/en-us/blog/eu-customs-changes-on-1st-july-2026): Upcoming EU customs reform and its impact.
- [Navigating new US tariffs](https://merchants.glopal.com/en-us/blog/navigating-new-u.s.-tariffs-and-their-implications-for-e-commerce): Tariff changes and ecommerce implications.
- [How US reciprocal tariffs affect ecommerce](https://merchants.glopal.com/en-us/blog/how-u.s.-reciprocal-tariffs-will-impact-e-commerce): Analysis of reciprocal tariff impact.
- [EU VAT for cross-border ecommerce](https://merchants.glopal.com/en-gb/blog/eu-vat-for-cross-border-ecommerce-changes-from-1st-july): EU VAT rules for cross-border sellers.
- [Understanding shipping weight](https://merchants.glopal.com/en-us/resources/understanding-shipping-weight): How weight is calculated for international shipments.

## Guides: international growth and conversion

- [Why international SEO matters](https://merchants.glopal.com/en-us/blog/why-international-seo-matters): The case for international SEO in cross-border growth.
- [Optimize your international checkout page](https://merchants.glopal.com/en-us/blog/optimize-your-checkout-page-ultimate-sales-maker-in-international-ecommerce): Checkout changes that move international conversion.
- [Improving international checkout conversion with localization](https://merchants.glopal.com/en-gb/blog/improving-the-international-conversion-of-your-checkout-with-ecommerce-localization): How localization affects checkout conversion.
- [What international buyers expect from your store](https://merchants.glopal.com/en-gb/blog/what-international-buyers-expect-from-your-online-store): Buyer expectations by market.
- [Prepare your online store for global sales](https://merchants.glopal.com/en-us/blog/how-to-prepare-your-online-store-for-global-sales): Pre-launch checklist for international selling.
- [Reduce international shipping times](https://merchants.glopal.com/en-us/blog/international-ecommerce-shipping-how-to-reduce-delivery-times-for-your-customers): Delivery speed levers for cross-border orders.
- [Ecommerce global expansion guide](https://merchants.glopal.com/en-us/ecommerce-global-expansion): End-to-end guide to international expansion.
- [Ebooks and guides](https://merchants.glopal.com/en-us/resources/ebooks): Long-form resources on global expansion.

## Customer case studies

- [All customer stories](https://merchants.glopal.com/en-us/customers): Index of Glopal customer results.
- [Rodier](https://merchants.glopal.com/brands/rodier): French fashion brand, international localization programme.
- [Mac Duggal](https://merchants.glopal.com/en-us/blog/mac-duggal-goes-global-with-glopal): US occasionwear brand going global.
- [DSquared2](https://merchants.glopal.com/en-us/blog/dsquared2-launches-localized-shopping-across-europe): Localized shopping across Europe.
- [Yves Salomon](https://merchants.glopal.com/en-us/blog/yves-salomons-international-success-with-glopal): Luxury outerwear brand international growth.
- [Maxwell Scott](https://merchants.glopal.com/en-us/blog/maxwell-scott-expands-internationally-with-glopal): Leather goods brand international expansion.
- [Denner Cashmere](https://merchants.glopal.com/en-us/blog/denner-cashmere-expands-worldwide-with-glopal): Worldwide expansion for a cashmere brand.
- [Navi](https://merchants.glopal.com/en-gb/blog/case-study-navi-increases-its-international-sales-by-72): 72% international sales increase.
- [The Golf Shop Online](https://merchants.glopal.com/en-us/blog/the-golf-shop-online-launches-in-21-new-markets-with-glopal): Launch into 21 new markets.
- [Monnier Freres](https://merchants.glopal.com/en-us/blog/case-study-ecommerce-boost-for-monnierfreres): Landed cost and cross-border checkout for a luxury marketplace.
- [Fusion Living](https://merchants.glopal.com/en-us/blog/fusion-living): Furniture brand international growth.
- [Gilda Pearl](https://merchants.glopal.com/en-us/blog/gilda-pearl): Lingerie brand international expansion.
- [Revenue impact in launched markets](https://merchants.glopal.com/clips/30-to-40-more-revenue-in-the-30-countries-launched-with-glopal): Reported revenue lift in markets launched with Glopal.

## Company

- [About Glopal](https://merchants.glopal.com/en-us/about-us): Company, mission and team.
- [Trust center](https://merchants.glopal.com/trust-center): Security, privacy and compliance.
- [Series A funding announcement](https://merchants.glopal.com/en-us/blog/glopal-raises-20m-series-a-funding-to-fuel-cross-border-e-commerce-growth): EUR 20m Series A, March 2023.
- [Partner programs](https://merchants.glopal.com/en-us/partners): Agency and platform partnerships.
- [Webinars](https://merchants.glopal.com/webinars): Recorded sessions with customer brands.
- [Contact](https://merchants.glopal.com/en-us/contact): Get in touch.
- [Sign up](https://merchants.glopal.com/en-us/signup/enter-contact-info): Start with Glopal.
- [Terms of service](https://merchants.glopal.com/en-us/terms-of-service)
- [Privacy policy](https://merchants.glopal.com/en-us/privacy-policy)

## Notes for models

Glopal operates market-specific sites at merchants.glopal.com under locale paths (/en-us/, /en-gb/, /en-au/). The /en-us/ version is canonical for US queries. Country pages under /sell-online/ and /google-shopping/ are market reference pages and are not a guide to Glopal's product capability.