iab.com

# IAB: Empowering the Media and Marketing Industries to Thrive in the Digital Economy

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and collaboration of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

## **Main Pages**
- [IAB Public Policy](https://www.iab.com/organizations/public-policy/): The Interactive Advertising Bureau (IAB) champions our members and elevates the impact of interactive advertising to legislators and policymakers. From our strategic hub in Washington, D.C., we raise the industry’s political visibility and profile as a driving force in the American economy through grassroots advocacy, member fly-ins, research, and public affairs campaigns.
- [IAB Legal Affairs](https://www.iab.com/topics/legal-affairs/)
- [IAB Experience Center](https://www.iab.com/organizations/experience-center/): IAB Experience Center exists to help the industry future-proof and play an intentional and active role in shaping the future of advertising. We focus on emerging advertising channels and evolving consumer behaviors to help the industry understand and reach the consumer of today and tomorrow.
- [IAB Measurement, Addressability & Data Center](https://www.iab.com/organizations/measurement-addressability-data-center/): The collection and use of data to reach audiences and measure online advertising campaigns is central to powering the digital advertising ecosystem. The Measurement, Addressability & Data Center aims to provide essential industry guidance and education on solutions amid changes in underlying technology, privacy regulations in a constantly evolving ecosystem.
- [IAB Media Center](https://www.iab.com/organizations/media-center/): Accelerate the seamless transition from traditional analog media channels to dynamic digital platforms. By doing so, we aim to empower innovative business models while fostering a captivating and consumer-centric media and advertising experience.
- [IAB Professional Development and Education Center](https://www.iab.com/organizations/professional-development-and-education-center/): IAB Professional Development and Education Center advances the digital marketing and media industries through professional development and educational programming while fostering an inclusive work environment.
- [Ad Net Zero](https://www.iab.com/iab-ad-net-zero/)
- [IAB Learning Shop](https://www.iab.com/shop/)
- [IAB Guidelines & Best Practices](https://www.iab.com/guidelines/)
- [IAB Industry Research & Insights](https://www.iab.com/research/)
- [IAB Blog](https://www.iab.com/blog/)
- [IAB Pulse](https://www.iab.com/videos/iab-pulse/):IAB Pulse is a thought leadership series that you can’t miss. UNIQUE conversations, HIGH QUALITY guests, and NEW information/topics, presented in a compelling and useful way, that you won’t get anywhere else.
- [IAB Upcoming Events](https://www.iab.com/events/)
- [IAB Video on Demand](https://www.iab.com/topics/video-on-demand/)
- [IAB Events Mobile App](https://www.iab.com/download-my-iab-mobile-app/)
- [IAB Create an Account](https://www.iab.com/unlock-a-world-of-opportunities-by-creating-your-personal-iab-account/)
- [IAB Get Involved](https://www.iab.com/get-involved/)
- [IAB Committees & Councils](https://www.iab.com/get-involved/)
- [Work at IAB](https://www.iab.com/careers/)
- [IAB Member Directory](https://www.iab.com/member-directory/)
- [About IAB](https://www.iab.com/our-story/)
- [Annual Report](https://www.iab.com/iab-annual-reports/)
- [Contact Us](https://www.iab.com/contact/)
- [IAB Careers: It Starts Here](https://www.iab.com/careers/)
- [Manage My Email Marketing Communication Preferences](https://www.iab.com/manage-preferences/)
- [Interactive Advertising Bureau Policies](https://www.iab.com/policies/)
- [Terms of Use](https://www.iab.com/terms-of-use/)
- [Privacy Policy](https://www.iab.com/privacy-policy/)

## Upcoming Events
- [Attention Measurement Workshop](https://www.iab.com/events/attention-measurement-workshop/): Join IAB for a series of virtual workshops to help you understand the evolution of attention metrics to quantify resonance, impact, effect, and value of advertising impressions. This workshop is designed to help mid-level planners, buyers, ad ops, and data analytics professionals and will feature IAB best practices training and hands-on workshop activities to apply learnings.
- [When AI Guides the Shopping Journey](https://www.iab.com/events/when-ai-guides-the-shopping-journey/): AI is reshaping shopping. Discover how consumers use it—and how brands can meet them in the moments that matter. 
- [State of Data: Consent, AI and Emotion in Advertising](https://www.iab.com/events/ai-in-advertising-consent-ai-emotion/)
- [Inside the Creator Economy: Where Brands and Influence Meet](https://www.iab.com/events/intro-to-the-creator-economy-11-11/)
- [2025 IAB Privacy Compliance Salon](https://www.iab.com/events/privacy-compliance-salon-2025/): Join us on October 29, 2025, for the second annual IAB Privacy Compliance Salon—an exclusive, salon-style gathering where privacy takes center stage. This intimate event will bring together top lawyers and senior privacy leaders from across the digital advertising ecosystem for candid, solutions-focused conversations on today’s most pressing compliance challenges.
- [2025 IAB State Privacy Law Summit](https://www.iab.com/events/iab-state-privacy-law-summit-2025-2/): With 19 states—and counting—enacting data privacy laws, the regulatory landscape has never been more complex or fast-moving. The 2025 IAB State Privacy Law Summit is your essential index for navigating this terrain. Join top privacy lawyers and cross-functional experts for a day of deep-dive sessions, real-world demonstrations, and interactive, town-hall style conversations. Together, we’ll unpack the latest legal developments, explore practical compliance strategies, and make sense of the shifting state privacy ecosystem through data flows, visual context, and candid dialogue.
- [2026 IAB Annual Leadership Meeting](https://www.iab.com/events/annual-leadership-meeting-2026/): Save the date for IAB’s 2026 Annual Leadership Meeting in Palm Springs, CA for three days of breakouts, firesides, and more. Join top media, agency, brand, and platform leaders at ALM for insight into the latest trends, technology, need-to-knows to keep you at the forefront of media.
- [2026 IAB NewFronts](https://www.iab.com/events/newfronts-2026/): IAB NewFronts is the world’s largest digital content marketplace—committed to creating valuable partnerships between brands and native digital content. Join brand marketers and media buyers for a series of exciting live presentations in New York City.
- [2026 IAB CreatorFronts](https://www.iab.com/events/creatorfronts-2026/)
- [2026 IAB Podcast Upfront](https://www.iab.com/events/podcast-upfront-2026/)
- [2026 IAB PlayFronts](https://www.iab.com/events/playfronts-2026/)

## Blog Posts
- [In-Store Commerce Media Is Not Digital Media With A Price Tag–It Needs Its Own Rules](https://www.iab.com/blog/in-store-commerce-media-is-not-digital-media-with-a-price-tag-it-needs-its-own-rules/)
- [From Hype to Headwinds: What Brands Are Really Saying About Commerce Media](https://www.iab.com/blog/from-hype-to-headwinds-what-brands-are-really-saying-about-commerce-media/)
- [IAB Connected Commerce Summit 2025: Five Takeaways As Commerce Media Enters Its Maturation Phase](https://www.iab.com/blog/iab-connected-commerce-summit-2025-five-takeaways-as-commerce-media-enters-its-maturation-phase/)
- [IAB Measurement Leadership Summit: Igniting a Roaring Evolution in MMM and Outcomes](https://www.iab.com/blog/iab-measurement-leadership-summit-igniting-a-roaring-evolution-in-mmm-and-outcomes/)
- [IAB Video Leadership Summit 2025: Navigating the Evolving Video Landscape: From Reach to Results](https://www.iab.com/blog/iab-video-leadership-summit-2025-navigating-the-evolving-video-landscape-from-reach-to-results/)
- [Regulators Never Rest\. Neither Do We\.](https://www.iab.com/blog/tracking-technologies-and-data-suppliers/)
- [Project Rearc: An Industry Collaboration to Rearchitect Digital Marketing](https://www.iab.com/blog/project-rearc-an-industry-collaboration-to-rearchitect-digital-marketing/)
- [Introducing the IAB Gaming Measurement Framework](https://www.iab.com/blog/gaming-measurement-framework/)
- [Amplifying Signal to Measure Audio’s Impact](https://www.iab.com/blog/audio-measurement/)

## Learning Shop
- [Audio 360](https://www.iab.com/events/audio-360/): Audio 360 dives into where audio has been, where it’s going, and how advertisers are taking advantage of it for the future. Learn about the full suite of digital audio opportunities and what it can do for your client or business.
- [Data 360](https://www.iab.com/events/data-360/): Data is fundamental to building a successful media plan. In this online course, you’ll learn how data is used for audience targeting, campaign measurement, advertiser insights, and publisher monetization and gain a better understanding of regulations that govern the use of consumer data in advertising. By understanding the systems and techniques used to collect, process, activate, and manage data, you’ll be better equipped to execute efficient advertising campaigns.
- [Digital Buying and Planning Certification Exam Prep Recorded Webinar](https://www.iab.com/events/digital-media-buying-planning-training/): When crafting campaign recommendations today, there are a multitude of channels, ad units, technology platforms, and partnerships available, making planning more complicated than ever. This course is designed to help media and marketing professionals, including those preparing for the IAB Digital Media Buying & Planning Certification exam, plan, execute, and monitor digital media campaigns to better meet client and stakeholder objectives.
- [Digital Fundamentals](https://www.iab.com/events/digital-fundamentals/): In this interactive online course, you will gain a high-level understanding of the digital advertising ecosystem as well as common terminology and essential processes that are used throughout the ad tech industry. By the end of this course, you will be able to understand fundamentals of buying, selling, measuring, and optimizing media, develop a foundational knowledge of digital media formats and how they work, as well as learn the digital media terms you need to navigate the digital advertising ecosystem.
- [Introduction to Direct Brands](https://www.iab.com/events/introduction-to-direct-brands/): Direct-to-consumer brands (DTC) are disrupting the traditional retail economy, capturing unprecedented market share from legacy category leaders. This online class traces the economic, technological, and marketing trends that gave rise to DTC brands and explains how you and your organization can thrive in the direct brand economy.
- [Introduction to Malware and Ad Quality](https://www.iab.com/events/introduction-to-malware-and-ad-quality-2/): In this interactive online course, you will learn about the different types of malware threats that affect the digital advertising industry, how to improve ad quality, and how to combat malvertising whether you are a publisher, brand, platform, exchange, or end-user.
- [Introduction to Media Strategy](https://www.iab.com/events/introduction-to-media-strategy/)
- [Introduction to Retail Media](https://www.iab.com/events/intro-to-retail-media/): Retail Media has been transforming the digital marketing landscape, with no signs of slowing down. The Introduction to Retail Media course is designed to teach you about the complex and evolving Retail Media landscape, to help you better plan, launch, and optimize successful retail media ad campaigns.
- [Introduction to the Creator Economy](https://www.iab.com/events/intro-to-the-creator-economy/)
- [Programmatic 360](https://www.iab.com/events/programmatic-360/)

## Guidelines
- [Advertising’s Interactive Audio Future](https://www.iab.com/guidelines/advertising-interactive-audio-future/)
- [The Anatomy Series: How Video is Measured in Digital Advertising](https://www.iab.com/guidelines/anatomy-of-a-video-impression-series/)
- [IAB Video Compliance Brief: AI Governance, Data Protection, and Platform Oversight](https://www.iab.com/guidelines/video-compliance-brief-september-2025/)
- [Demystifying Incrementality in Commerce Media](https://www.iab.com/guidelines/demystifying-incrementality-in-commerce-media/): The IAB and IAB Europe demystify incrementality in this essential one-pager for commerce media marketers. Clarify its definition, business outcomes, and key misconceptions to drive smarter media investments.
- [AI in Advertising Use Case Map](https://www.iab.com/guidelines/ai-in-advertising-use-case-map/): IAB AI Use Case Map provides a comprehensive, practical guide to today’s most relevant and emerging AI Applications in advertising.
- [AI Governance and Risk Management Playbook](https://www.iab.com/guidelines/ai-governance-and-risk-management-playbook/): IAB’s AI Governance and Risk Management Playbook is designed to help brands, agencies, and publishers navigate the evolving AI legal landscape with practical guidance for responsible implementation across key advertising use cases.
- [Defining Commerce Media and Its Ecosystem](https://www.iab.com/guidelines/defining-commerce-media-ecosystem/): Defining Commerce Media and Its Ecosystem breaks down what commerce media is, how it differs from traditional models, and how to navigate this growing ecosystem.
- [Unified Media Planning Playbook Across CTV, OLV, Social Video, and FAST](https://www.iab.com/guidelines/unified-media-planning-playbook/): IAB’s Unified Media Planning Playbook Across CTV, OLV, Social Video, and FAST cuts through the noise with a practical, actionable roadmap for brands, agencies, and publishers to build smarter, more integrated campaigns across video channels.
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## Insights
- [2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth](https://www.iab.com/insights/2025-outlook-study-september-update-a-snapshot-of-the-latest-ad-spend-trends-opportunities-and-strategies-for-growth/)
- [AI Adoption Is Surging in Advertising, but is the Industry Prepared for Responsible AI?](https://www.iab.com/insights/ai-adoption-is-surging-in-advertising-but-is-the-industry-prepared-for-responsible-ai/)
- [2025 Digital Video Ad Spend \& Strategy Full Report](https://www.iab.com/insights/video-ad-spend-report-2025/)
- [Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation](https://www.iab.com/insights/deighton-study-2025/)
- [Untangling the Issues in Commerce Media Networks: Key Considerations Under U.S. State Privacy Laws](https://www.iab.com/insights/untangling-the-issues-in-commerce-media-networks/)
- [IAB/PwC Internet Advertising Revenue Report: Full Year 2024](https://www.iab.com/insights/internet-advertising-revenue-report-full-year-2024/)

## Video on Demand
- [Children’s Privacy Update: Different States – Different Standards](https://www.iab.com/video/childrens-privacy-update-different-states-different-standards/)
- [AI Governance and Risk Management](https://www.iab.com/video/ai-governance-and-risk-management/): Video on demand of AI Governance and Risk Management webinar on how to integrate AI into digital advertising and navigating legal challenges.
- [State of Data: AI in Advertising — Unlocking What’s Possible](https://www.iab.com/video/state-of-data-ai-in-advertising-unlocking-whats-possible/): Video on demand of IAB webinar State of Data: AI in Advertising. Caroline Giegerich, VP of AI at IAB, unveiled AI in Advertising Use Case Map.
- [2025 Digital Video Ad Spend & Strategy Report](https://www.iab.com/video/2025-digital-video-ad-spend-strategy-report/): IAB Pulse Host Chris Bruderle is joined by Disney's Amy Lehman and Innovid's Dan Mouradian to explore the major shifts transforming CTV advertising.
- [State of Data Webinar: Scaling AI with Purpose](https://www.iab.com/video/state-of-data-webinar-scaling-ai-with-purpose/):Jon Roberts, Chief Innovation Officer at DotDash Meredith, and Caroline Giegerich, VP of AI at IAB, held a candid conversation about the real-world adoption of AI in advertising. They unpacked where companies are seeing early wins, what pitfalls to avoid, and how the industry is navigating everything from automation and creative optimization to compliance and internal change management.
- [Play to Win: Measuring Gaming Ad Success](https://www.iab.com/video/play-to-win-measuring-gaming-ad-success/):Video on Demand of Play to Win Webinar available for IAB.COM users. Explains IAB Gaming Measurement Framework—designed to help publishers, brands, and ad tech partners track performance.

## IAB Centers of Excellence
- [IAB Public Policy](https://www.iab.com/organizations/public-policy/): The Interactive Advertising Bureau (IAB) champions our members and elevates the impact of interactive advertising to legislators and policymakers. From our strategic hub in Washington, D.C., we raise the industry’s political visibility and profile as a driving force in the American economy through grassroots advocacy, member fly-ins, research, and public affairs campaigns.\
- [IAB Legal Affairs](https://www.iab.com/topics/legal-affairs/)
- [IAB Experience Center](https://www.iab.com/organizations/experience-center/): IAB Experience Center exists to help the industry future-proof and play an intentional and active role in shaping the future of advertising. We focus on emerging advertising channels and evolving consumer behaviors to help the industry understand and reach the consumer of today and tomorrow.
- [IAB Measurement, Addressability & Data Center](https://www.iab.com/organizations/measurement-addressability-data-center/): The collection and use of data to reach audiences and measure online advertising campaigns is central to powering the digital advertising ecosystem. The Measurement, Addressability & Data Center aims to provide essential industry guidance and education on solutions amid changes in underlying technology, privacy regulations in a constantly evolving ecosystem.
- [IAB Media Center](https://www.iab.com/organizations/media-center/): Accelerate the seamless transition from traditional analog media channels to dynamic digital platforms. By doing so, we aim to empower innovative business models while fostering a captivating and consumer-centric media and advertising experience.
- [IAB Professional Development and Education Center](https://www.iab.com/organizations/professional-development-and-education-center/): IAB Professional Development and Education Center advances the digital marketing and media industries through professional development and educational programming while fostering an inclusive work environment.

## Committees and Councils
- [Addressability & Measurement Committee](https://www.iab.com/councils-committees-task-forces-and-working-groups/?key=a7d5b000000XggVAAS): The Addressability & Measurement Committee diligently focuses on advancing standards and practices in data collection, automation, audience activation, and measurement, all while prioritizing consumer privacy for reach, attribution, and optimization. The committee aims to consistently provide updates, establish guidelines, and disseminate best practices, alongside market solutions that cover analytical measurement and commercial frameworks. It serves as a pivotal resource for sharing initiative updates, exchanging research findings, facilitating discussions among experts, and offering insights on emerging industry trends. 
- [AI in Advertising Committee](https://www.iab.com/councils-committees-task-forces-and-working-groups/?key=a7dQm0000001rBxIAI): The AI in Advertising Committee brings together leaders across the ecosystem to explore how artificial intelligence is reshaping the future of media, marketing, and measurement. From planning and personalization to optimization and oversight, this group will tackle the real-world applications and challenges of AI across the advertising value chain. 
- [Audio Committee](https://www.iab.com/councils-committees-task-forces-and-working-groups/?key=a7d0a000000PEOmAAO): The Audio Committee unites experts from the digital audio ecosystem to craft industry guidance through the development of standards and best practices. It aims to demystify the audio marketplace, providing direction and fostering understanding. Furthermore, the committee is dedicated to promoting the significance of digital audio as an impactful and efficient means of connecting with consumers by sharing research, engaging in expert dialogues, and capturing member insights on prevailing trends. 
- [Commerce Media Committee](https://www.iab.com/councils-committees-task-forces-and-working-groups/?key=a7d5b000000H7HXAA0): The Commerce Media Committee brings together key stakeholders from the evolving retail media landscape, including buyers, sellers, and advertising technology solutions. Its mission is to harmonize advertising business needs, requirements, and standards, aiming to streamline the buying and selling process. This initiative fosters an environment conducive to growth, creativity, and innovation. By facilitating the exchange of updates, research, and insights, as well as hosting discussions among experts.
- [Converged Video Innovation Committee](https://www.iab.com/councils-committees-task-forces-and-working-groups/?key=a7dQm0000001VwDIAU): As the video ecosystem continues to growth, evolve and innovate, we are merging expertise from advanced TV and digital video landscapes, and creating a unique committee called The Converged Video Innovation Committee (CVIC). CVIC serves as a premier forum dedicated to driving the future of television and digital video through collaboration, thought leadership and research. Covering CTV/FAST, OLV and Social video, this group empowers members to stay ahead of industry trends, share research insights, and explore evolving best practices in targeting, measurement, interactivity, and viewer engagement across all video platforms.
- [Creator Economy Committee](https://www.iab.com/councils-committees-task-forces-and-working-groups/?key=a7dQm00000000KzIAI): The rise of the Creator Economy, projected to reach $480 billion market value by 2027, has redefined how brands connect with audiences. Through peer-to-peer knowledge sharing and collaborative learning, our Creator Economy Committee brings together industry leaders to navigate this dynamic landscape. Members exchange insights on creator partnerships, emerging platforms, and innovative content strategies while building meaningful connections within this rapidly evolving space. The Committee serves as a trusted community where brands can explore opportunities, share experiences, and collectively adapt to the transformative impact of creator-driven commerce.
- [DOOH Committee](https://www.iab.com/councils-committees-task-forces-and-working-groups/?key=a7dQm00000002Q1IAI): The Digital Out Of Home (DOOH) Committee unites industry leaders to advance digital out-of-home advertising by harnessing technological innovations such as real-time content updates, targeted advertising, and contextual relevance. Its mission is to integrate DOOH into broader omnichannel strategies, discuss the challenges and opportunities in the media channel, and enhance understanding and measurement of ROI. Through strategic dialogues and initiatives, the committee aims to boost awareness and growth, ensuring DOOH remains a dynamic component of the digital advertising landscape.
- [Games Committee](https://www.iab.com/councils-committees-task-forces-and-working-groups/?key=a7d0a000000PEN3AAO): The Games Committee works to bring together learners and leaders who share a passion for video games and are committed to driving advertising innovation and growth in the biggest entertainment channel. 
- [Agency Leadership Council](https://www.iab.com/councils-committees-task-forces-and-working-groups/?key=a7d5b000000UHSWAA4): The Agency Leadership Council is an agency investment lead peer-to-peer council that meets bi-weekly as a forum for industry leaders to connect, collaborate, share best practices, and discuss timely industry issues. Regular topics include the evolution of the audio and video marketplace, measurement and attribution, privacy, public policy, the evolving agency model, talent management, and other current marketplace developments. There are often guest speakers from IAB member companies and beyond to share new product offerings, test ideas and concepts before rolling out to the market, and generally gain insight into the buy-side perspective. This council meets regularly with the CRO Council to compare buy- and sell-side needs, growth opportunities, and marketplace challenges.
- [B2B Marketing Council](https://www.iab.com/councils-committees-task-forces-and-working-groups/?key=a7dQm00000000jBIAQ): The IAB B2B Marketing Council is a forum for senior B2B Marketers of IAB Member companies to connect with each other to share best practices and learnings, discuss trends, recommend tools, and identify common marketing challenges.
- [Brand Council](https://www.iab.com/councils-committees-task-forces-and-working-groups/?key=a7d0a0000004DHuAAM): The IAB Brand Council is a peer-to-peer, marketers-only networking group where brands convene to discuss timely industry issues, what’s in the news and how it affects our industry, share perspectives, ask questions, and get actionable updates from IAB team members about research, initiatives, what’s happening in Washington DC, and more.
- [CRO Council](https://www.iab.com/councils-committees-task-forces-and-working-groups/?key=a7d0a000000PESkAAO): The advertising-supported digital media ecosystem is constantly changing due to technology, buyside requirements, competitive changes, and government policies. To support sales leaders who must navigate these challenges and lead their companies in revenue growth, IAB created the CRO Council.
- [Legal Affairs Council](https://www.iab.com/councils-committees-task-forces-and-working-groups/?key=a7d0a000000PEPUAA4): The Legal Affairs Council is a forum for legal professionals to identify legal issues in the interactive advertising community, develop or recommend solutions, and help improve the legal interaction among participants, including the role of the in-house counsel. The Council focuses on advancing the efficacy of contractual matters involved in the interactive advertising community, including the IAB/AAAAs Standard Terms & Conditions for interactive media buys, and will lead best practice development or stakeholder education pertaining to legal issues in the interactive advertising community as required.
- [Public Policy Council](https://www.iab.com/councils-committees-task-forces-and-working-groups/?key=a7d0a000000PEPaAAO): The Interactive Advertising Bureau (IAB) champions our members and elevates the impact of interactive advertising to legislators and policymakers. From our strategic hub in Washington, D.C., we raise the industry’s political visibility and profile as a driving force in the American economy through grassroots advocacy, member fly-ins, research, and public affairs campaigns. Leads the advocacy efforts of IAB’s membership as they engage all levels of government on key policy issues to ensure continued growth of the industry.
- [Publisher Council](https://www.iab.com/councils-committees-task-forces-and-working-groups/?key=a7d0a000000UEfrAAG): The Publisher Council provides a monthly forum for publisher industry leaders to discuss current market issues and trends related to scalable content creation, publishing, and monetization with a focus on brand safety and brand suitability and the future of ad-supported news and journalism. The group will share insights, surfaces industry-wide recommendations and strategies to move the industry forward, and advocates for the value of news, quality publishing, and long-term advertiser investment.
- [Research Council](https://www.iab.com/councils-committees-task-forces-and-working-groups/?key=a7d0a000000PETiAAO): The Research Council provides a quarterly forum for senior executives in the ad research community to gather and share insights on industry topics, trends, and issues. The Research Council, along with the IAB, further identifies and conducts important industry research and shares these findings with IAB members.
- [Talent Development Council](https://www.iab.com/councils-committees-task-forces-and-working-groups/?key=a7d5b000000UEhsAAG): The Talent Development Council provides a forum for IAB Member professionals tasked with hiring, developing talent, or fostering inclusion at the organizations to connect, collaborate, ask questions, share best practices, and discuss timely issues. Discussions will cover evolving hybrid workplace, generational shifts in the workforce, closing knowledge gaps against tech advancements and privacy updates, AI disruption, and more.