inboxarmy.com
Last updated: 5/17/2026valid
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# InboxArmy > Explore our email marketing blog to uncover latest trends, insights, examples, statistics and tips from industry experts --- ## Pages - [How The Escape Game Restored Deliverability and Achieved 35% Open Rates at Scale](https://www.inboxarmy.com/email-marketing-casestudy/escape-game-email-deliverability/): Read how InboxArmy helped Tennessee-based Escape Game company restore their email deliverability and get back to the inbox. Read the full case study - [Landing Email Marketing](https://www.inboxarmy.com/email-deliverability-consulting/): Are your emails landing in spam? Our deliverability consulting team finds the root cause, fixes your issues, and gets you back to the inbox fast - [How InboxArmy Helped a California-Based Brand, Soccer Wearhouse, Drive 151% ROI Through Strategic Email Campaigns](https://www.inboxarmy.com/email-marketing-casestudy/soccer-wearhouse/): We helped Soccer Warehouse get more from Klaviyo — through smarter campaign cadence, tighter segmentation, & turning their manual sends into a revenue-driving system - [Email marketing experts directory](https://www.inboxarmy.com/email-marketing-experts-directory/): Explore the ultimate directory of top email marketing experts by specialty. Find the right professional to enhance your campaigns and drive results - [ROI Calculator](https://www.inboxarmy.com/roi-calculator/): Use InboxArmy’s Email Marketing ROI Calculator to see the true profitability of your campaigns. Quick, accurate, and built for smarter marketing. - [From $0 to $700K – How We Transformed Our ECommerce Client’s Email Marketing in 6 Months](https://www.inboxarmy.com/email-marketing-casestudy/maven-lane-ecommerce-client/): See how Maven Lane, an eCommerce business, achieved $700K+ in just 6 months with InboxArmy's strategic roadmap. Explore the tactics that fueled their growth - [SMS Marketing Agency](https://www.inboxarmy.com/sms-marketing-agency/): Maximize customer engagement with InboxArmy's end-to-end SMS marketing services, tailored to boost sales and build stronger customer relationships - [Push Notification Services](https://www.inboxarmy.com/push-notification-services/): Save time with InboxArmy’s push notification services. Our experts manage web and mobile app notifications from setup to execution—all within budget - [Email Marketing Glossary](https://www.inboxarmy.com/glossary/): Explore our glossary of commonly used email marketing terms to clarify confusing jargon and help you navigate the world of email marketing with ease. - [Holiday email marketing](https://www.inboxarmy.com/infographics/holiday-email-marketing/): Read our comprehensive expert round-up on holiday email marketing, where 16 experts share actionable tips to elevate your campaigns and drive better results - [Dotdigital experts](https://www.inboxarmy.com/dotdigital-experts/): Our expert team offers end-to-end Dotdigital email marketing services. When you hire us, you get a Dotdigital agency that ensures you hit your targets. - [Marigold Experts](https://www.inboxarmy.com/marigold-experts/): Our team of Marigold experts will utilize the platform's features to increase customer engagement, enhance brand loyalty, boost revenue, and much more - [Netcore cloud agency](https://www.inboxarmy.com/netcore-cloud-agency/): Our Netcore Cloud experts will design and flawlessly execute a winning email marketing strategy for your business. - [Getresponse Email Agency](https://www.inboxarmy.com/getresponse-email-agency/): Our team of GetResponse experts knows exactly how to get the most out of the platform for your business, creating an email marketing program that boosts ROI. - [Sendlane agency](https://www.inboxarmy.com/sendlane-agency/): Our Sendlane experts craft a unified email & SMS marketing plan tailored to your business. By leveraging Sendlane's features, we ensure you reap the benefits - [Email testing tips and mistakes to avoid](https://www.inboxarmy.com/infographics/email-testing-tips-and-mistakes-to-avoid/): Discover top email testing tips, common mistakes to avoid, and favorite tests to perform, shared by leading email experts - [Email Copy Sample](https://www.inboxarmy.com/email-copy-sample/): Explore our collection of effective email copy samples crafted for clients across diverse industries. See real-life examples of impactful & engaging email copy! - [Samples](https://www.inboxarmy.com/email-templates-samples/): Get power-packed beautiful email marketing template samples that are strategically designed to maximize engagement and revenue. View Now. - [Welcome Email Best Practices](https://www.inboxarmy.com/infographics/welcome-email-best-practices/): Welcome email best practices: clearly define and outline what subscribers can expect from your emails. Segment and personalize as appropriate - [B2B Email Marketing Agency](https://www.inboxarmy.com/b2b-email-marketing-agency/): Looking for b2b email marketing services?We are an experienced b2b email marketing agency covering everything from strategy to execution. - [Email Strategy](https://www.inboxarmy.com/strategy/): Is your email marketing producing desired results? We create & deploy a robust email marketing strategy & conduct an email audit as per your needs! - [Email template production](https://www.inboxarmy.com/email-template-production/): Get the fast and friendly Email template production services with InboxArmy. We convert your PSD into pixel-perfect HTML email templates with design and coding. - [Cordial Platform Experts](https://www.inboxarmy.com/cordial-email-marketing/): Our Cordial experts will help build your strategy, execute your campaigns, and will analyze results to boost your sales. - [Podcasts](https://www.inboxarmy.com/podcasts/): Learn everything about email marketing with our podcast. Dive into insightful discussions where top email marketing minds share their real-world experiences - [The seasons of email marketing](https://www.inboxarmy.com/infographics/the-seasons-of-email-marketing/): Email marketing experts reveal their secrets for handling the insanity of busy seasons and share their strategies for when business is out of season - [About us](https://www.inboxarmy.com/about-us/): We have a team of professional email marketing consultants helping businesses to improve their email campaigns. Contact us to get expert consultation now. - [Agency](https://www.inboxarmy.com/white-label-email-marketing/): With our white label email marketing services, you can delight your clients and supercharge your revenue. From strategy To execution, we offer all services. - [ESP Vendor Evaluation and Migration](https://www.inboxarmy.com/esp-vendor-evaluation-and-migration/): Are you facing constraints with your current ESP? We help you find an ESP that best fits your specific needs. Talk to us! - [Email marketing automation](https://www.inboxarmy.com/email-marketing-automation/): Our Email Marketing Automation Agency can help you plan and implement powerful email marketing automation programs. Talk to our email automation experts. - [Email campaign management](https://www.inboxarmy.com/email-campaign-management/): Our email marketing campaign management services will help you to plan and run result-driven email marketing campaigns - [Mailchimp Email Marketing](https://www.inboxarmy.com/mailchimp-email-marketing/): Our Mailchimp email marketing experts can help you with strategy, campaign management, automation, & ongoing optimization. Schedule a Free Call now. - [Ecommerce Email Marketing Agency](https://www.inboxarmy.com/ecommerce-email-marketing-agency/): Our ecommerce email marketing agency offers everything from strategy to audit, design, coding, automations, integrations, migrations and much more. - [Hire a Team of Dedicated Email Marketing Experts](https://www.inboxarmy.com/hire-email-marketing-expert-consultant/): Work with top-notch email marketing consultants without the hassles of recruiting, onboarding, & training. Our clients include Hilton, eBay, Spotify, Expedia etc - [Email Marketing Trends](https://www.inboxarmy.com/infographics/email-marketing-trends/): Discover the latest email marketing trends from the 18 brightest email marketing minds! email marketers must become adept at SMS and push marketing as well. - [Braze Email Marketing](https://www.inboxarmy.com/braze-email-marketing/): Need help with Braze email marketing? Our Braze experts can help you with email marketing, customer journey management, customer analytics & much more - [Omnisend Email Marketing](https://www.inboxarmy.com/omnisend-email-marketing/): Inboxarmy's experienced team can help you with Omnisend email marketing, workflow automation, template design, campaign management, Omnisend migration. - [Aweber Email Marketing](https://www.inboxarmy.com/aweber-email-marketing/): Need help with Aweber email marketing? Our Aweber email experts can help you make the most out of your Aweber email marketing program from start to finish. - [Infusionsoft Expert Consultant](https://www.inboxarmy.com/infusionsoft-expert-consultant/): Our infusionsoft (now keap) email marketing services can help you with strategy, life cycle marketing, campaign management, automation, email design - [Brevo Email Marketing](https://www.inboxarmy.com/sendinblue-email-marketing/): Want us to take care of your SendInBlue email marketing campaigns? We can help manage, track, & optimize your email marketing campaign for success. - [Campaign Monitor Email Marketing](https://www.inboxarmy.com/campaign-monitor-email-marketing/): Our email marketing experts can help you boost customer engagement and drive better results with Campaign Monitor email marketing. - [Iterable Email Marketing](https://www.inboxarmy.com/iterable-email-marketing/): Need help with Iterable email marketing? Our Iterable experts can help you with email strategy, campaign management, email automations, and reporting. - [Marketo Experts Agency](https://www.inboxarmy.com/marketo-experts-agency/): Need help planning, execute & manage your Marketo email campaigns? Our Marketo email marketing experts and consultants can help you. Schedule a Free call - [Salesforce Marketing Cloud Expert](https://www.inboxarmy.com/salesforce-marketing-cloud-expert/): Need help with salesforce email marketing? Our team of Salesforce Marketing Cloud experts and SFMC Specialists can help you set up, implement & manage your campaigns & automation - [Active Campaign Experts](https://www.inboxarmy.com/activecampaign-experts/): Looking for activecampaign email marketing services? Our Activecampaign email experts don’t just manage your email marketing, we help optimize it for better ROI - [Klaviyo Email Marketing Agency](https://www.inboxarmy.com/klaviyo-email-marketing-agency/): Our Klaviyo Email Marketing Agency offers: 1) Klaviyo email strategy 2) Klaviyo email automation 3)Klaviyo email Template production 4) Dedicated Klaviyo Experts - [Hubspot Experts](https://www.inboxarmy.com/hubspot-experts/): InboxArmy can help you create beautiful Hubspot email templates, manage your Hubspot email campaigns, and organize reporting and analytics so you know the big picture of your marketing and sales. - [White Label Email Marketing Agency: How InboxArmy Transformed Bear Fox Marketing Behind the Scenes](https://www.inboxarmy.com/email-marketing-casestudy/bear-fox-marketing/): InboxArmy provided white-label email marketing services to Bear Fox Marketing, enabling them to offer high-quality email marketing without expanding their team - [New Homepage](https://www.inboxarmy.com/): We are a full service email marketing agency offering email campaign management, setting up automations, template production & much more. - [How We Helped Zinch Achieve Superior Email Deliverability and Reputation](https://www.inboxarmy.com/email-marketing-casestudy/zinch/): Discover how InboxArmy enhanced Zinch's domain reputation from bad to high and achieved superior email deliverability for their email campaigns. - [InboxArmy Reviews](https://www.inboxarmy.com/inboxarmy-reviews/): Read what our clients have to say about us. InboxArmy reviews - read reviews from our clients. - [How We Boosted London Store's Email Revenue by 1,100% In 9 Months](https://www.inboxarmy.com/email-marketing-casestudy/ecommerce-company-london-store/): London Store is an eCommerce company. Inbox Army has helped them with the email audit, ESP migration, automations, email design, coding and more. Read More. - [Email Marketing Budget](https://www.inboxarmy.com/email-marketing-guide/email-marketing-budget/): Looking to prepare your email marketing budget? This post will assist you to do that easily with a data-based method. Have a read now! - [AMP 4 Email - Ultimate Guide for Marketers](https://www.inboxarmy.com/email-marketing-guide/amp-email-ultimate-guide-for-marketers/): AMP email marketing is a new type, along with HTML & text, that can be used to send great content to your audience. We are going to break down what AMP Email is. - [9 Holiday & Manual Campaigns That Boosted Revenue By 60% For Sit 'n Sleep](https://www.inboxarmy.com/email-marketing-casestudy/9-holiday-manual-campaigns-that-boosted-revenue-by-60-for-sit-n-sleep/): Holiday email campaigns are the biggest money-making opportunities for eCommerce businesses. Here are 9 holiday manual campaigns that boosted revenue 60%. - [How We Helped An Online Retailer Increase Their Email Marketing Revenue By 300 Percent](https://www.inboxarmy.com/email-marketing-casestudy/how-we-helped-an-online-retailer-increase-their-email-marketing-revenue-by-300-percent/): Revenue generation is important in Email Marketing. Check how InboxArmy has helped an online retailer in increasing their revenue by 30% from email marketing. - [How We Helped a Bicycle Company Grow Their Revenue By 335%](https://www.inboxarmy.com/email-marketing-casestudy/how-we-helped-a-bicycle-company-grow-their-revenue-by-335/): Looking for innovative email marketing strategies to be implemented in your business? Read this guide to know how this bicycle company grew its revenue by 335% - [Authority-Building Newsletters: <br>How We Helped Rankings.io Position as the SEO agency of choice](https://www.inboxarmy.com/email-marketing-casestudy/how-we-helped-rankings-position-as-the-seo-agency-of-choice/): Learn how Inboxarmy helped Rankings.io position as the SEO agency of choice. Read here! - [Holiday Marketing Emails: How We Increased Holiday Revenue By 770% For Our eCommerce Client](https://www.inboxarmy.com/email-marketing-casestudy/how-we-increased-holiday-revenue-for-our-ecommerce-client/): Want to increase holiday sales at your eCommerce store this year? Learn how Inbox Army email automation can help boost your eCommerce revenue. - [How We Helped Our SaaS Client Grow Their Email List (20x), Premium Users (30x), & Revenue (34x)](https://www.inboxarmy.com/email-marketing-casestudy/how-we-helped-our-saas-client-grow-email-list-premium-users-revenue/): Still planning an email marketing strategy for your SaaS business? Go through our case study to know the real reason for the growth of our saas clients - [Email Marketing Casestudy](https://www.inboxarmy.com/email-marketing-casestudy/): Read email marketing case studies from Inboxarmy elite clients and discover their success from using our email marketing services and expertise. - [Cookies privacy policy](https://www.inboxarmy.com/cookies-privacy-policy/): Inbox Army takes your data privacy in a critical way. Our privacy policy explains who we are, how we collect, share and use Personal Information. - [The Ultimate Guide to Real Estate Email Marketing](https://www.inboxarmy.com/email-marketing-guide/real-estate-email-marketing/): Real estate email marketing is good for realtors to market their properties. Here are the top 10 real estate marketing ideas you must look forward to. - [Email Marketing for Online Courses](https://www.inboxarmy.com/email-marketing-guide/email-marketing-for-online-courses/): Online education business will be worth USD 350 billion by 2025. Learn how you can use email marketing to attract and teach students from all over the world. - [Newsletter Ideas](https://www.inboxarmy.com/email-marketing-guide/newsletter-ideas/): Newsletter ideas: Blog Post Roundups, Interviews, Answer FAQs, Customer Stories, Holiday Specials, Contests and Giveaways, Quizzes, Survey results etc - [Infographics](https://www.inboxarmy.com/infographics/): Email Marketing Infographics by InboxArmy. Browse the best email marketing infographics that include the latest email strategy, best practices & tips. - [SaaS Email Marketing](https://www.inboxarmy.com/email-marketing-guide/saas-email-marketing/): Saas Email Marketing can help you to convert more freemium leads into premium customers, upsell to higher tiers, & increase customer retention - [The Definitive Guide to Email List Building](https://www.inboxarmy.com/email-marketing-guide/email-list-building/): Email list building is one of the key ingredients for a successful email marketing campaign. Check out these top 30 email list building strategies. - [Email Segmentation: How eCommerce Businesses can Segment their Email Lists](https://www.inboxarmy.com/email-marketing-guide/email-segmentation-how-ecommerce-businesses-can-segment-email-lists/): Email list segmentation involves categorizing subscribers based on shared characteristics allowing you to send personalized messages to each segment. - [13 Effective Email Marketing Tips You Need To Know To Make Your Email Campaigns Successful](https://www.inboxarmy.com/email-marketing-guide/effective-email-marketing-tips-tricks-make-email-campaigns-successful/): If you want to run a successful email marketing campaign, here are some effective tips that you need to follow by InboxArmy. To know more, click here. - [30 Proven Email Marketing Best Practices (Plus 5 Pitfalls To Avoid)](https://www.inboxarmy.com/email-marketing-guide/30-proven-email-marketing-best-practices-plus-5-pitfalls-to-avoid/): Use these proven email marketing best practices to power your next campaign—and get results that’ll have you smiling all the way to the bank. - [9 Transactional Email Types You Need To Be Sending And How To Optimize Them For Conversions](https://www.inboxarmy.com/email-marketing-guide/9-transactional-email-types-and-how-to-optimize-them/): What are Transactional Emails? Transactional emails are triggered by events set in motion by the customer rather than by a company’s marketing campaign. - [A Really Simple Guide To Email Drip Campaigns](https://www.inboxarmy.com/email-marketing-guide/a-really-simple-guide-to-learn-email-drip-campaign/): An email drip campaign is simply an automated email marketing strategy designed to send out multiple emails to a subscriber over a certain period of time. - [Guide](https://www.inboxarmy.com/email-marketing-guide/): Read our guides on Email Segmentation, Drip Campaigns, Email Marketing Strategy, How to improve your open rates, Ecommerce Email Marketing and many more. - [Blog](https://www.inboxarmy.com/blog/): Explore our email marketing blog to uncover latest trends, insights, examples, statistics and tips from industry experts - [Contact us](https://www.inboxarmy.com/contact-us/): Call us, email or fill out the contact form to reach us. we will get back to you as soon as possible.We love interacting with people! --- ## Posts - [How to Hire an Email Marketing Agency: The Complete Guide](https://www.inboxarmy.com/blog/how-to-hire-an-email-marketing-agency-the-complete-guide/): Learn how to hire the right email marketing agency. Compare agencies vs freelancers and discover what drives real email marketing performance and revenue growth. - [How to Measure Email Marketing Agency ROI: A Complete Framework](https://www.inboxarmy.com/blog/how-to-measure-email-marketing-agency-roi-a-complete-framework/): Learn how to measure email marketing ROI, track key metrics, and evaluate agency performance using a clear, practical framework. - [Agency vs In-House: Which Is Better for You?](https://www.inboxarmy.com/blog/agency-vs-in-house-which-is-better-for-you/): Agency vs in-house email marketing: compare costs, speed, expertise, and scalability to choose the right strategy for your business growth. - [Email Deliverability Best Practices](https://www.inboxarmy.com/blog/email-deliverability-best-practices/): Improve email deliverability with proven best practices like authentication, list hygiene, sender reputation, and engagement strategies. - [15 Questions to Ask Before Hiring an Email Marketing Agency](https://www.inboxarmy.com/blog/questions-to-ask-before-hiring-an-email-marketing-agency/): 15 questions to ask before hiring an email marketing agency. Evaluate strategy, execution, and results. - [How to Choose the Right Email Marketing Agency](https://www.inboxarmy.com/blog/how-to-choose-the-right-email-marketing-agency-a-step-by-step-guide/): Choose the right email marketing agency with a clear, step-by-step framework to evaluate strategy, execution, and fit. - [What Does an Email Marketing Agency Actually Do?](https://www.inboxarmy.com/blog/what-does-an-email-marketing-agency-do-a-complete-breakdown/): What does an email marketing agency do? Services, strategy, email campaigns, automation, and results explained. - [Red Flags When Hiring an Email Marketing Agency](https://www.inboxarmy.com/blog/red-flags-when-hiring-an-email-marketing-agency/): Identify key red flags when hiring an email marketing agency. Learn what to watch for across strategy, execution, deliverability, and reporting before making a decision. - [11 Best Email List Cleaning Services to Boost Deliverability](https://www.inboxarmy.com/blog/best-email-list-cleaning-services/): Compare the 11 best email list cleaning services tested by email marketing experts. See pricing, features, and use cases side by side to find the right fit for your list - [12 Best Email Deliverability Tools (Tested & Reviewed)](https://www.inboxarmy.com/blog/12-best-email-deliverability-tools/): Compare the best email deliverability tools to test inbox placement, monitor sender reputation, and improve email performance. - [Dedicated IP vs. Shared IP: Which is Right for your Emails?](https://www.inboxarmy.com/blog/dedicated-ip-vs-shared-ip/): Dedicated IP vs shared IP explained. Learn how IP address choice affects email deliverability, IP reputation, sender control, and scaling email programs. - [What is BIMI and why is it important?](https://www.inboxarmy.com/blog/what-is-bimi-and-why-is-it-important/): Learn how to show verified brand logos in inboxes, boost trust, and activate BIMI with SPF, DKIM, DMARC, and VMC requirements. - [What Is Email Deliverability And Why It Matters](https://www.inboxarmy.com/blog/what-is-email-deliverability-why-it-matters/): Learn what email deliverability is and why it matters for your brand. Ensure your messages reach their audience effectively with InboxArmy’s powerful tools. - [SPF, DKIM, and DMARC: Explained in Simple Terms](https://www.inboxarmy.com/blog/dmarc-dkim-spf-explained/): Learn how SPF, DKIM, and DMARC work together to power email authentication, improve deliverability, and prevent spoofing and domain impersonation. - [15 November Newsletter Ideas & Examples For Your Business](https://www.inboxarmy.com/blog/november-newsletter-ideas/): Plan smart and plan ahead for holidays. Get fresh November newsletter ideas, examples, and design strategy tips to increase engagement and turn emails into revenue. - [October Newsletter Ideas for 2025](https://www.inboxarmy.com/blog/october-newsletter-ideas/): Checkout October newsletter ideas—from Halloween to seasonal themes—to engage subscribers and set up your holiday campaigns. - [How to Add GIFs to Outlook Email (Without Breaking the Design)](https://www.inboxarmy.com/blog/how-to-add-gifs-to-outlook-email/): Learn how to add GIFs in Outlook emails the right way—step-by-step instructions, version compatibility, fallback tips, and design best practices included. - [SMS Marketing ROI – How to Calculate & Maximize Your Returns](https://www.inboxarmy.com/blog/sms-marketing-roi/): Boost your SMS Marketing ROI with strategies, insights & industry examples. Learn how to calculate and improve your business. - [11 SMS Marketing Best Practices to Boost Sales](https://www.inboxarmy.com/blog/sms-marketing-best-practices/): Discover SMS marketing best practices to enhance customer engagement and drive sales. Learn effective text marketing strategies to elevate your campaigns today. - [8 Ways to Integrate Email Marketing and Social Media in Higher Education](https://www.inboxarmy.com/blog/integrate-email-marketing-and-social-media-in-higher-education/): Discover 8 best practices to integrate social media and email marketing campaigns in higher education institutions to boost engagement and drive results. - [18 SMS Marketing Examples that Increase Conversions](https://www.inboxarmy.com/blog/sms-marketing-examples/): Discover creative SMS marketing examples that can elevate your engagement strategy & increase conversions. Learn practical tips to boost your campaigns—read the article now! - [Video Newsletters: How to Create Them, Key Benefits, Ideas, & Real Examples](https://www.inboxarmy.com/blog/video-newsletters/): Learn how to create engaging video newsletters, their benefits, and see examples to boost audience engagement and communication - [10 Real Estate Newsletter Ideas & Examples](https://www.inboxarmy.com/blog/real-estate-newsletter-ideas/): Discover real estate newsletter ideas, examples, and best practices to engage readers and grow your business. - [April Newsletter Ideas To Engage Your Readers](https://www.inboxarmy.com/blog/april-newsletter-ideas/): Get fresh April newsletter ideas! Discover catchy subject lines, week-long themes, and month-long event ideas to engage your readers. - [40 March Newsletter Ideas To Engage Your Readers](https://www.inboxarmy.com/blog/march-newsletter-ideas/): Here are 40 March Newsletter ideas and subject lines that you can use this spring season for your campaigns. - [Top Klaviyo Email Marketing Agencies: A Comparison Guide](https://www.inboxarmy.com/blog/top-klaviyo-email-marketing-agencies-comparison/): Find the top 10 Klaviyo agencies to scale your e-commerce business with expert automation, segmentation, and high-converting campaigns - [Top Ecommerce Email Marketing Agencies: Comparison](https://www.inboxarmy.com/blog/top-ecommerce-email-marketing-agencies-comparison/): Discover the top 8 ecommerce email marketing agencies. These agencies are expertly evaluated based on expertise, customization, and ROI. - [11 Best Ways to Improve Email Open Rates in 2025](https://www.inboxarmy.com/blog/how-to-increase-email-open-rate/): Improve your email open rates in 2025 with 11 expert strategies. Personalization, segmentation, and timing made simple for higher engagement - [Klaviyo vs Kit (formerly ConvertKit): Which is Best for Your Email Marketing Needs?](https://www.inboxarmy.com/blog/klaviyo-vs-convertkit/): Looking for the right ESP? Our detailed comparison of Klaviyo vs. ConvertKit will help you choose the perfect solution for your business - [Klaviyo vs Sendlane: Which One is Right For You?](https://www.inboxarmy.com/blog/klaviyo-vs-sendlane/): Choose Klaviyo if you're an established ecommerce business seeking advanced capabilities, and Sendlane if you run a small ecommerce business - [How to Improve Average Order Value (AOV): Strategies to Boost Your E-commerce Revenue](https://www.inboxarmy.com/blog/average-order-value/): Boost your eCommerce sales by improving AOV. Explore actionable strategies and tips to increase the average value of customer orders - [Flowium Reviews And Pricing](https://www.inboxarmy.com/blog/flowium-reviews-and-pricing/): Learn about Flowium’s reviews, pricing, & services, & compare its solutions to competitors to find the best email marketing partner - [What Is The Best Time To Send Push Notifications?](https://www.inboxarmy.com/blog/best-time-to-send-push-notifications/): Check out my guide on the best time to send push notifications. I cover everything you need to optimize your campaign & increase conversions. - [10 Push Notification Best Practices To Boost Conversions](https://www.inboxarmy.com/blog/push-notification-best-practices/): Discover 10 push notification best practices to boost conversions, improve personalization, & optimize your campaigns for better engagement - [Top Shipping Software for Ecommerce Businesses](https://www.inboxarmy.com/blog/shipping-software-for-ecommerce-businesses/): Top Shipping Software for Ecommerce Businesses: 1. ShipStation 2. ShippingEasy 3. Shippo 4. Easyship 5. Aftership - [Listrak vs. Klaviyo: A Quick Comparison](https://www.inboxarmy.com/blog/listrak-vs-klaviyo/): Compare Listrak vs Klaviyo to discover which email marketing platform is best for ecommerce. Explore their features, pricing, & integrations - [Top 8 Benefits Of Push Notifications](https://www.inboxarmy.com/blog/benefits-of-push-notifications/): Discover the top 8 benefits push notifications can provide for your business. Our guide covers conversion rates, customer retention etc. - [12 Types Of Push Notifications To Engage Users](https://www.inboxarmy.com/blog/types-of-push-notifications/): Learn all about the 12 most engaging types of push notifications. I tell you how they work and the benefits they provide to your business. - [10 Top Klaviyo Alternatives And Competitors Reviewed](https://www.inboxarmy.com/blog/klaviyo-alternatives/): Looking for Klaviyo alternatives? Compare the top 10 tools, their strengths, pricing, and ideal use cases to find the perfect email marketing platform. - [4 Ecommerce Lead Magnet Ideas (+Examples) To Drive Conversions](https://www.inboxarmy.com/blog/ecommerce-lead-magnet/): A lead magnet is a valuable, free offer that businesses use to attract potential customers, providing it in exchange for their contact info - [Klaviyo vs Constant Contact Comparison](https://www.inboxarmy.com/blog/klaviyo-vs-constant-contact/): Klaviyo is ideal for ecommerce businesses & advanced marketers, while Constant Contact is better for small businesses, beginners, & non-profits - [15 Ecommerce Email Marketing Strategies To Increase Conversion](https://www.inboxarmy.com/blog/ecommerce-email-marketing-strategies/): Looking for an eCommerce email marketing strategy that boosts conversions? We'll guide you through 15 strategies, campaign types, & Tips for success - [Privy vs. Klaviyo: Which one is Best ?](https://www.inboxarmy.com/blog/privy-vs-klaviyo/): Klaviyo is the top choice for e-commerce businesses seeking advance email marketing tools, while Privy has been a game-changer for small businesses - [A Guide to Email Marketing For Lawyers and Law Firms](https://www.inboxarmy.com/blog/email-marketing-for-lawyers/): Email marketing can help lawyers & law firms retain existing clients & nurture new ones. It can improve your authority within the legal niche - [Email Marketing for Dentists: The 7-Step Guide](https://www.inboxarmy.com/blog/email-marketing-for-dentists/): Learn about the benefits of email marketing for dentists, steps to create an effective email strategy, & the best practices to pay attention - [Klaviyo vs AWeber Comparison](https://www.inboxarmy.com/blog/klaviyo-vs-aweber/): Klaviyo is better suited for eCommerce businesses. Aweber is well-suited for small to medium-sized businesses that need basic solutions. - [Automotive Email Marketing for Car Dealerships](https://www.inboxarmy.com/blog/automotive-email-marketing/): Discover the benefits of automotive email marketing, campaign types, & get expert tips for crafting a successful strategy to boost engagement - [8 Common Ecommerce Mistakes To Avoid (+Lessons)](https://www.inboxarmy.com/blog/ecommerce-mistakes/): In this blog, explore 8 common ecommerce mistakes you might be making & learn how to fix them to improve your ecommerce store's performance. - [125+ Thanksgiving Email Subject Lines To Boost Conversions](https://www.inboxarmy.com/blog/thanksgiving-email-subject-lines/): Looking for best Thanksgiving email subject lines? This is your ultimate guide on compelling subject line examples to boost conversions. - [121+ Cyber Monday Subject Lines to Boost Your Sales](https://www.inboxarmy.com/blog/cyber-monday-subject-lines/): Explore the best Cyber Monday subject lines to boost your email marketing success. Also read creative tips to increase your open rates - [15 Cyber Monday Email Examples & Tips To Boost Sales](https://www.inboxarmy.com/blog/cyber-monday-emails/): Explore 15 Cyber Monday email examples and expert tips to inspire your 2025 campaign. Boost engagement and convert clicks to cash now. - [20 Black Friday Email Examples + Templates To Inspire Your Campaign](https://www.inboxarmy.com/blog/black-friday-email-examples/): Get inspired by 20 great Black Friday email examples and templates. Also learn the best practices to kickstart your own email campaign - [110+ of the Best Black Friday Subject Lines To Boost Your Open Rates](https://www.inboxarmy.com/blog/black-friday-subject-lines/): I've put together a list of over 110 of the best Black Friday subject lines that you can either use directly or draw inspiration from. - [How to Write Heartfelt Thanksgiving Emails (With 9 Inspiring Examples)](https://www.inboxarmy.com/blog/thanksgiving-emails/): Learn how to write heartfelt Thanksgiving emails with our expert guide. You'll get 5 top tips and 9 amazing examples! - [How To Do Email Marketing For Small Businesses in 2025](https://www.inboxarmy.com/blog/email-marketing-for-small-business/): Uncover the secrets to effective email marketing for small businesses. Also read the benefits, steps to set up a campaign, Tips, & more! - [7 Jewelry Email Marketing Examples (Plus Effective Strategies)](https://www.inboxarmy.com/blog/jewelry-email-marketing/): Check out 7 jewelry email marketing examples that'll inspire your campaign. Plus, 5 strategies you can use to boost your conversions. - [10 Outstanding Labor Day Email Examples For 2024](https://www.inboxarmy.com/blog/labor-day-email/): Uncover 10 amazing Labor Day email examples to get you inspired. I've also shared strategies, subject line ideas, and much more! - [September Newsletter Ideas to Drive Engagement (+Subject lines & Examples)](https://www.inboxarmy.com/blog/september-newsletter-ideas/): Check out our September newsletter ideas that will boost your conversions this fall. I've also given tips for creating an engaging newsletter - [Email Marketing for Higher Education Institutions: Strategies, Tips, and Trends](https://www.inboxarmy.com/blog/higher-education-email-marketing/): An expert guide on the best strategies and tips for perfectly optimized email marketing for higher education institutions. - [8 Best Email Marketing Podcasts To Follow In 2025](https://www.inboxarmy.com/blog/email-marketing-podcasts/): Check out the 8 best email marketing podcasts you should be listening to in 2025! We've covered everything from channels link to frequency. - [8 Email Newsletter Design Tips & Trends For 2025](https://www.inboxarmy.com/blog/email-newsletter-design-tips-and-trends/): Learn all about effective email newsletter design with my 8 tips, including personalized subject lines, perfectly formatted layouts, etc. - [7 Super Effective SaaS Newsletter Examples](https://www.inboxarmy.com/blog/saas-newsletters/): SaaS newsletters can help you connect with your audience, nurture them, & increase your conversions. We share 7 examples to show you how it’s done. - [Nonprofit Newsletter Examples, Ideas & Benefits](https://www.inboxarmy.com/blog/nonprofit-newsletter/): A nonprofit newsletter helps you build a community, engage donors, recruit volunteers, raise funds, demonstrate transparency, and raise awareness - [B2B Email Marketing: Strategies, Best Practices & Examples](https://www.inboxarmy.com/blog/b2b-email-marketing/): Learn how to create effective B2B email marketing campaigns with my in-depth guide. I give you five examples, some powerful strategies etc. - [Welcome Email Series: Best Practices & Examples (2025 Guide)](https://www.inboxarmy.com/blog/welcome-email-series/): Learn how to create an effective welcome email series to engage new subscribers. Also, check out some engaging examples & practices we have covered - [Klaviyo vs. Iterable Comparison](https://www.inboxarmy.com/blog/klaviyo-vs-iterable/): Klaviyo is ideal for eCommerce businesses looking for advanced email marketing & segmentation — iterable suits mostly the b2b businesses in industies like fintech, travel & consumer apps etc. - [Klaviyo vs. HubSpot: Which One Is Best for Email Marketing?](https://www.inboxarmy.com/blog/klaviyo-vs-hubspot/): Klaviyo is the better option for eCommerce business owners. HubSpot is a better option for businesses operating outside of the eCommerce niche - [Klaviyo vs Mailchimp: The Ultimate Showdown](https://www.inboxarmy.com/blog/klaviyo-vs-mailchimp/): klaviyo vs Mailchimp - Both offer unmatched functionalities. We give you a detailed breakdown to help you decide which one is best for you. - [ActiveCampaign vs Klaviyo : Which is Better for eCommerce?](https://www.inboxarmy.com/blog/activecampaign-vs-klaviyo/): ActiveCampaign vs Klaviyo: For an eCommerce business then Klaviyo is a better option. ActiveCampaign is better for non-eCommerce business. - [20 Powerful Abandoned Cart Email Examples](https://www.inboxarmy.com/blog/abandoned-cart-email/): Abandoned cart emails are automatic emails sent to people who add products to their shopping carts but fail to complete the purchase. - [Top 5 B2B Newsletter Examples to Inspire Your Next Campaign](https://www.inboxarmy.com/blog/b2b-newsletter-examples/): Learn how to create an effective B2B newsletter, benefits of having a newsletter, & see examples of B2B companies that are nailing - [The eCommerce Email Marketing Playbook – InboxArmy](https://www.inboxarmy.com/blog/ecommerce-email-marketing/): Learn about the benefits of eCommerce email marketing, the types of emails to send, best practices to follow, and future trends to watch - [12 Revenue-Boosting Ecommerce Email Marketing Automations](https://www.inboxarmy.com/blog/ecommerce-email-marketing-automations/): Discover 12 email marketing automation for ecommerce to boost customer engagement and sales. Plus, get expert tips for creating revenue-boosting campaigns. - [20 Ecommerce Email Examples For Your Inspiration](https://www.inboxarmy.com/blog/ecommerce-email-examples/): Explore impactful ecommerce email examples, including welcome emails, offer emails, Upsell emails, thank You email, order confirmation email - [11 Restaurant Email Marketing Examples and Why They Work](https://www.inboxarmy.com/blog/restaurant-email-marketing-examples-and-tips/): Explore our curated collection of restaurant email marketing examples and expert tips to convert your subscribers into loyal customers - [Direct To Consumer (DTC) Marketing: A Detailed Guide](https://www.inboxarmy.com/blog/dtc-marketing-examples-benefits-strategies/): Direct to Consumer (DTC) marketing revolves around directly selling your products or services to your customers & shaping the entire customer journey - [Mother’s Day Email Examples to Create Engaging Campaigns](https://www.inboxarmy.com/blog/mothers-day-emails/): here are 30 mother's day email examples, best practices and marketing ideas that can help you to create engaging campaigns - [7 Impactful Trigger Email Examples - InboxArmy](https://www.inboxarmy.com/blog/trigger-emails/): Trigger email examples include welcome emails, free trial conversion emails, transactional emails, Cart abandon emails, Personal event emails. - [20 Onboarding Email Examples and Strategies - InboxArmy](https://www.inboxarmy.com/blog/onboarding-emails/): Onboarding emails boost product usage, & improve customer retention. We have curated 20 great onboarding email examples to get you inspired - [42 August Newsletter Ideas To Engage Your Readers](https://www.inboxarmy.com/blog/august-newsletter-ideas/): Here are 42 August Newsletter ideas and subject lines that you can use this august season for your campaigns. - [EDM Marketing: Everything You Need To Know](https://www.inboxarmy.com/blog/edm-marketing/): EDM marketing stands apart from email marketing by utilizing diverse channels like text messages, PPC ads, social media, & remarketing - [23 Survey Email Examples & Templates](https://www.inboxarmy.com/blog/survey-email/): Here are 20 survey email examples & 12 templates that you can use for your email campaigns to get the best customer insights. - [Outsource Email Marketing - What You Should Know](https://www.inboxarmy.com/blog/outsourced-email-marketing/): When you outsource email marketing, choose a company that specializes in email. Save your time & focus on strategy and other channels. - [11 Best Brevo Alternatives for Email Marketing](https://www.inboxarmy.com/blog/brevo-alternatives/): Explore the best Brevo (Sendinblue ) alternatives for email marketing. Compare platforms, pricing, automation strength, and scalability to choose the right solution. - [Klaviyo Pricing 2025 - How Much Does Klaviyo Cost?](https://www.inboxarmy.com/blog/klaviyo-pricing/): Klaviyo pricing is based on the total number of active contacts you have in your account. Its free for upto 250 contacts. - [Email Marketing Templates That Every Business Needs](https://www.inboxarmy.com/blog/email-marketing-templates/): Be it B2B, B2C or D2C, anyone can benefit from the creation of email templates. You can save time & improve the quality of your communications - [Importance of Using GIF In Email](https://www.inboxarmy.com/blog/gif-in-email/): When we use a GIF in email, it breaks the monotony in static emails. Gifs are entertaining and they deliver a rich user experience. - [Everything to Know About Mailchimp Pricing ](https://www.inboxarmy.com/blog/mailchimp-pricing/): we break down the Mailchimp Pricing structure so you can choose the best plan for your brand. The entry-level plans are highly competitive. - [Braze vs HubSpot: Which one is better for your Business?](https://www.inboxarmy.com/blog/braze-vs-hubspot/): Braze vs HubSpot: If you want to create powerfully effective cross-channel customer engagement strategies then go for Braze. - [How To Use Mailchimp For Your Next Email Campaign](https://www.inboxarmy.com/blog/how-to-use-mailchimp/): Learn how to use Mailchimp for your email marketing with this step-by-step guide. Mailchimp has a free plan for up to 2,000 subscribers. - [Email A/B Testing: Must-know Basics!](https://www.inboxarmy.com/blog/email-ab-test/): Email A/B testing is the process of sending one version of your campaign to a specific segment & a different variation to another segment - [Braze vs MailChimp: Which Marketing Platform is Right For You?](https://www.inboxarmy.com/blog/braze-vs-mailchimp/): Braze vs Mailchimp - Both have unmatched functionalities. we have made a detailed comparison to help you decide which one is right for you. - [20 Win-Back Email Examples To Bring Back Lost Customers](https://www.inboxarmy.com/blog/win-back-email/): Sending Win-back emails can be a great way to engage with customers who have stopped interacting with your business - [How To Set Up An Abandoned Cart Email In Mailchimp](https://www.inboxarmy.com/blog/mailchimp-abandoned-cart/): Learn everything about Mailchimp abandoned cart emails here. From setting up to using it, we have covered all. Click here to know more. - [15 Best Klaviyo Flows (& How to Set them up)](https://www.inboxarmy.com/blog/klaviyo-flows/): Setting up up a flow in Klaviyo in not complicated. you can choose a flow from the library or can create your own customized Klaviyo flows. - [A Complete Email Marketing Guide (From Noob To Experts)](https://www.inboxarmy.com/blog/email-marketing/): This article on email marketing will help novice marketers with an understanding of basics while giving more advanced marketers advice. - [How To Use An Email Countdown Timer In Emails (+14 Examples)](https://www.inboxarmy.com/blog/email-countdown-timer/): Email Countdown Timer is a visual presentation of a timer counting down to zero. Learn everything about countdown timers in email here. - [21 Benefits Of Email Marketing To Boost Your Strategy](https://www.inboxarmy.com/blog/benefits-of-email-marketing/): Learn why email marketing is so important and what are the top 21 benefits of email marketing that can boost your strategy - [Upsell Email Examples, Tactics & Best Practices - InboxArmy](https://www.inboxarmy.com/blog/upsell-email-examples/): learn How and when to send Upsell Emails, top tactics you need to use, how to write Upsell emails, examples to learn and inspire from. - [Real Estate Drip Campaign Examples, Types & Strategy](https://www.inboxarmy.com/blog/real-estate-drip-campaign/): Learn about Real estate drip campaigns from strategy to how to create each type of drip campaign to Dynamic content & Email deliverability. - [Email Marketing Personalization Tactics That Actually Boost Revenue ](https://www.inboxarmy.com/blog/email-marketing-personalization/): Here are the Email Marketing Personalization techniques that every marketer should follow to boost revenue. Click here to know more. --- ## Podcasts - [Navigating the Yotpo Migration with LB Blair](https://www.inboxarmy.com/podcasts/navigating-the-yotpo-migration-with-lb-blair/): In this podcast, InboxArmy hosts Scott Cohen & Garin Hobbs talk with LB Blair about Yotpo shutdown challenges and migration strategies. - [Handling Your "Mess of Data" in Email with Chris Behrens of BearMail](https://www.inboxarmy.com/podcasts/handling-your-mess-of-data-in-email/): Chris Behrens joins Scott Cohen & Garin Hobbs to discuss cleaning up data mess for smarter, AI-driven email marketing success. - [The Intricacies of Email Design with George Pettigrew of InboxArmy](https://www.inboxarmy.com/podcasts/the-intricacies-of-email-design/): George Pettigrew joins Scott Cohen & Garin Hobbs to discuss Intricacies of Email Design, accessibility, and common mistakes to avoid. - [Investing in Email the Right Way with Ryan Phelan and Chris Marriott](https://www.inboxarmy.com/podcasts/investing-in-email-the-right-way/): Catch Ryan Phelan, Chris Marriott, Scott Cohen, & Garin Hobbs as they discuss the challenges of selecting an ESP, AI's limits, & 2025 trends - [The Year of Deliverability With LB Blair](https://www.inboxarmy.com/podcasts/the-year-of-deliverability-with-lb-blair/): Scott Cohen & Garin Hobbs team up with LB Blair on the podcast to dive into email deliverability trends, spam traps, & cybersecurity threats - [Email's Importance in Digital Marketing with Hank Hoffmeier of Kickbox](https://www.inboxarmy.com/podcasts/email-importance-in-digital-marketing/): Hank Hoffmeier from Kickbox shares insights on email's role in marketing, its connection with social media and SMS, & the future of AI in strategy - [Psychology in Email Marketing with Sarah Levinger](https://www.inboxarmy.com/podcasts/psychology-in-email-marketing-with-sarah-levinger/): Explore how psychology drives marketing! Scott Cohen and Garin Hobbs talk with Sarah Levinger about consumer behavior, emotional triggers, and top book recommendations. - [The How's & Whys of Email Testing with Kath Pay of Holistic Email Marketing](https://www.inboxarmy.com/podcasts/email-testing-with-kath-pay-of-holistic-email-marketing/): If you’ve been looking at different ways to test your email campaigns, you’ve come to the right podcast. In this... - [Navigating Email Accessibility with Sarah Gallardo of Oracle](https://www.inboxarmy.com/podcasts/email-accessibility-with-sarah-gallardo/): Oracle’s Lead Email Developer, Sarah Gallardo, dives into aspects of email accessibility, tips for ensuring accessibility in email design, code, & much more - [AI and Personalization with Matthew Dunn](https://www.inboxarmy.com/podcasts/ai-and-personalization-with-matthew-dunn/): In this episode, Dr. Matthew Dunn explores AI’s evolving impact on email marketing, from user intent to privacy and data-driven personalization - [Demystifying Video in Email Marketing with Lisa Jones of EyeMail, Inc.](https://www.inboxarmy.com/podcasts/video-in-email-marketing-with-lisa-jones/): Check our latest podcast with Lisa Jones sharing how to incorporate video into email marketing, & enhance the personalized experience - [The Intersection of Email & Social Media With Carlos Gil of GetResponse](https://www.inboxarmy.com/podcasts/intersection-of-email-social-media/): Carlos Gil joins Scott Cohen to discuss blending email & social media, creating loyal advocates, and future-proofing brand relationships. - [Preparing for Email Personalization With Brian Riback of Labrador](https://www.inboxarmy.com/podcasts/email-personalization-with-brian-riback-of-labrador/): In this episode, InboxArmy’s Scott Cohen and Garin Hobbs welcome Brian Riback of Labrador to discuss the challenges of building... - [Interactive Email and Email Development with Megan Boshuyzen of Sinch](https://www.inboxarmy.com/podcasts/interactive-email-development-with-megan-boshuyzen/): Learn about the value of interactivity in email & challenges of its implementation. We also cover dark mode and the complexities it brings - [AMP for Email & WhatsApp with Nicholas Einstein of Netcore Cloud](https://www.inboxarmy.com/podcasts/amp-for-email/): Learn about Amp for email & how it enables interactive experiences inside the email. Also learn about WhatsApp’s marketing potential & cross-channel investments - [Subscription Marketing: IA in Conversation With Matthew Holman](https://www.inboxarmy.com/podcasts/subscription-marketing/): Scott Cohen and Garin Hobbs interview Matt Holman about the importance of email marketing and its crucial role in the subscription marketing channel mix - [Operative vs. Performative AI with Garin Hobbs of InboxArmy](https://www.inboxarmy.com/podcasts/operative-vs-performative-ai/): Learn how AI is used in email marketing, examples of operative AI, performative AI, AI's Impact on Jobs, Upsides & it's drawback in Marketing - [Demystifying Email Deliverability with LB Blair from Email Industries](https://www.inboxarmy.com/podcasts/demystifying-email-deliverability-with-lb-blair/): Learn about email deliverability, Protecting Users from Scams & Attacks, SPF, DKIM, and DMARC, Sender Reputation, Future Trends with LB Blair - [Privacy in Email Marketing: Chris Donald in Conversation With Dennis Dayman](https://www.inboxarmy.com/podcasts/privacy-in-email-marketing/): Explore the importance of privacy in email marketing in this podcast episode. Stay compliant with laws and build lasting trust with your subscribers. - [AI Subject Lines: Chris Donald in Conversation With Parry Malm](https://www.inboxarmy.com/podcasts/ai-subject-lines/): Explore how AI-generated subject lines can transform email marketing. Discover how AI boosts open rates, engagement, and overall campaign performance. - [AB Testing: Chris Donald in Conversation With Kath Pay](https://www.inboxarmy.com/podcasts/ab-testing-kath-pay/): Join Kath Pay as she unravels the intricacies of A/B testing in email marketing. Gain valuable insights to enhance your campaigns and drive better results. - [Email Deliverability: Chris Donald in Conversation With Matthew Vernhout](https://www.inboxarmy.com/podcasts/email-deliverability-matthew-vernhout/): Matthew Vernhout & Chris Donald talk about deliverability in this interview. Listen till the end, as it will help you prevent many deliverability problems --- ## Glossary - [What are Email Leads?](https://www.inboxarmy.com/glossary/email-leads/): Email leads are contact details of people interested in your business, gathered from channels like your website, social media, or email campaigns. - [What are Email Integrations?](https://www.inboxarmy.com/glossary/email-integrations/): Email integrations connect your email marketing platform with other tools, like CRM systems, e-commerce platforms, or analytics software. - [What's an Email Service Provider (ESP)](https://www.inboxarmy.com/glossary/email-service-provider-esp/): There are several types of ESPs. Some ESPs provide basic email services, while others offer more advanced features. - [What’s an Email Preheader?](https://www.inboxarmy.com/glossary/email-preheader/): The email preheader is the text displayed after the subject line in your inbox. Ideal length: 40-100 characters for optimal open rates. - [What’s an Email Open Rate?](https://www.inboxarmy.com/glossary/email-open-rate/): An Email open rate measures the percentage of recipients who open a specific email out of the total number of emails sent. - [What’s Email Segmentation?](https://www.inboxarmy.com/glossary/email-segmentation/): Email segmentation divides your audience into groups based on criteria to deliver more relevant, personalized content, boosting engagement and conversions. - [What’s an Email Automation?](https://www.inboxarmy.com/glossary/email-automation/): Email automation uses pre-defined rules and triggers to send emails automatically, streamlining and optimizing your email marketing with technology - [What’s a Bounced Email?](https://www.inboxarmy.com/glossary/bounced-email/): A bounced email is an email that couldn’t get to the recipient’s inbox and got returned to the sender’s server. There are two types of email bounces: hard bounces and soft bounces. - [What is Personalized Email Marketing?](https://www.inboxarmy.com/glossary/personalized-email-marketing/): Personalized email marketing is a strategy that customizes email content for individual recipients by considering their preferences, behaviors, and interactions with the brand. - [What is link baiting?](https://www.inboxarmy.com/glossary/link-baiting/): Link baiting is a term coined by the SEO industry for crafting content that attracts backlinks from other websites. In... - [What is Email Opt-In?](https://www.inboxarmy.com/glossary/email-opt-in/): Email opt-in refers to a person choosing to receive emails from a company or organization. There are two types of Email Opt-In: Single Opt-In and Double Opt-In - [What is Email Opt-Out?](https://www.inboxarmy.com/glossary/email-opt-out/): Email opt-out is when a recipient chooses to stop receiving marketing emails from a specific sender. There are two types of email opt-out: single opt-out and double opt-out - [What is Email Deliverability?](https://www.inboxarmy.com/glossary/email-deliverability/): Email deliverability ensures your emails reach inboxes. Learn how factors like spam filters, bounce rates, and engagement affect your campaign’s success. - [What is Email Conversion Rate?](https://www.inboxarmy.com/glossary/email-conversion-rate/): This email marketing KPI measures the success of an email. It’s the percentage of people who take a desired action after reading an email. - [What is Double Opt-In?](https://www.inboxarmy.com/glossary/double-opt-in/): Double opt-in means someone has confirmed they want to subscribe to a service or newsletter not once, but twice. - [What is Click-To-Open Rate (CTOR)?](https://www.inboxarmy.com/glossary/click-to-open-rate-ctor/): Click-to-Open Rate (CTOR) is a key email metric that indicates how well your content and design are performing. Learn how to calculate it with an example. - [What is Click-Through Rate (CTR) in Email Marketing?](https://www.inboxarmy.com/glossary/click-through-rate-ctr/): Learn what click-through rate (CTR) is, how to calculate it, why it matters, and the factors that affect it to improve campaign performance - [What is an Email Marketing Campaign?](https://www.inboxarmy.com/glossary/email-marketing-campaign/): An email marketing campaign is a series of emails sent to achieve a specific goal, like driving sales, sharing content, or promoting an event. --- ## Videos --- # # Detailed Content ## Pages > We helped Soccer Warehouse get more from Klaviyo — through smarter campaign cadence, tighter segmentation, & turning their manual sends into a revenue-driving system - Published: 2026-03-06 - Modified: 2026-04-02 - URL: https://www.inboxarmy.com/email-marketing-casestudy/soccer-wearhouse/ Soccer Wearhouse is a California soccer retailer offering jerseys, footwear, equipment, and authentic custom name-set work sourced from official suppliers. The brand serves a large, engaged customer base through its e-commerce store and several Southern California retail locations. They maintain a Klaviyo list of more than 100,000 subscribers. Their email program had outpaced its structure. They needed stronger consistency, clearer design standards, and a partner who could help them extract more value from every send. --- > See how Maven Lane, an eCommerce business, achieved $700K+ in just 6 months with InboxArmy's strategic roadmap. Explore the tactics that fueled their growth - Published: 2024-12-11 - Modified: 2025-02-04 - URL: https://www.inboxarmy.com/email-marketing-casestudy/maven-lane-ecommerce-client/ Maven Lane is a furniture brand that makes beautiful, timeless design accessible to everyone. They believe in creating quality furniture pieces that transform living spaces and help people express their personal style, without breaking the bank. When Jacob Connell, Director of Marketing at Maven Lane, first approached Inbox Army, the premium furniture brand was struggling to make email marketing work. With no structured email marketing program and inconsistent campaigns, Maven Lane was missing out on a significant revenue opportunity. --- > InboxArmy provided white-label email marketing services to Bear Fox Marketing, enabling them to offer high-quality email marketing without expanding their team - Published: 2023-10-04 - Modified: 2025-02-03 - URL: https://www.inboxarmy.com/email-marketing-casestudy/bear-fox-marketing/ Execution of successful email marketing campaigns is not as simple as it may appear. It requires expertise, adequate resources, and a deep understanding of the ever-evolving email marketing ecosystem. For many digital marketing agencies, maintaining an expert email marketing team to offer premier email marketing services to clients can be both challenging and cost-prohibitive. --- > Discover how InboxArmy enhanced Zinch's domain reputation from bad to high and achieved superior email deliverability for their email campaigns. - Published: 2023-07-19 - Modified: 2025-07-09 - URL: https://www.inboxarmy.com/email-marketing-casestudy/zinch/ Email marketing is one of the most influential business tools to connect with customers and drive sales. However, an email marketing campaign's success depends on several factors, including email deliverability, warm-up, and reputation improvement. In today's world, where the average person receives dozens of emails daily, your emails must be delivered to the inbox and not filtered out as spam. --- > London Store is an eCommerce company. Inbox Army has helped them with the email audit, ESP migration, automations, email design, coding and more. Read More. - Published: 2022-08-10 - Modified: 2025-02-03 - URL: https://www.inboxarmy.com/email-marketing-casestudy/ecommerce-company-london-store/ The full scope of our work included an email audit, esp migration, setting up email automations, email design and coding, and managing monthly email campaigns. --- > Looking to prepare your email marketing budget? This post will assist you to do that easily with a data-based method. Have a read now! - Published: 2022-05-15 - Modified: 2022-05-20 - URL: https://www.inboxarmy.com/email-marketing-guide/email-marketing-budget/ Even though it's common knowledge that email marketing has the highest ROI of any marketing channel ($44 for every $1 spent), it continues to be one of the most underfunded. This fact becomes even more unbelievable when you consider all of the other benefits email marketing provides --- > AMP email marketing is a new type, along with HTML & text, that can be used to send great content to your audience. We are going to break down what AMP Email is. - Published: 2021-12-14 - Modified: 2025-07-09 - URL: https://www.inboxarmy.com/email-marketing-guide/amp-email-ultimate-guide-for-marketers/ Email has been around since the 1970s – originally it was just text, then HTML and as an email marketer, the majority of emails sent have images, links and some have interactive elements, these are all thanks to HTML. AMP for Email is a new type, along with HTML and text, that can be used to send great content to your audience. We are going to break down what AMP is, how it works, what you can do with it and the starting point to share with your email team. --- > Holiday email campaigns are the biggest money-making opportunities for eCommerce businesses. Here are 9 holiday manual campaigns that boosted revenue 60%. - Published: 2021-12-14 - Modified: 2025-02-03 - URL: https://www.inboxarmy.com/email-marketing-casestudy/9-holiday-manual-campaigns-that-boosted-revenue-by-60-for-sit-n-sleep/ Holiday and promotional email campaigns are the biggest money-making opportunities for eCommerce businesses. Holiday eCommerce sales accounted for a total of 18. 8% of total retail revenues in 2020. That's because many shrewd and hesitant shoppers are just waiting for the perfect sale before they buy your product for themselves or a friend. Which is why, in order to maximize revenue, eCommerce businesses must ensure their holiday and promotional emails are optimized to convert. --- > Revenue generation is important in Email Marketing. Check how InboxArmy has helped an online retailer in increasing their revenue by 30% from email marketing. - Published: 2021-11-03 - Modified: 2025-02-03 - URL: https://www.inboxarmy.com/email-marketing-casestudy/how-we-helped-an-online-retailer-increase-their-email-marketing-revenue-by-300-percent/ Many of our clients seek our help resolving small, specific issues with their email marketing. They want us to just create some email automations or develop a few email templates or audit their email marketing program. Their email marketing operation isn’t getting the results they want us to figure out what’s wrong, determine how it can be fixed, and apply our full suite of email marketing services. --- > Looking for innovative email marketing strategies to be implemented in your business? Read this guide to know how this bicycle company grew its revenue by 335% - Published: 2021-11-03 - Modified: 2025-02-04 - URL: https://www.inboxarmy.com/email-marketing-casestudy/how-we-helped-a-bicycle-company-grow-their-revenue-by-335/ When it comes to ecommerce emails, some campaigns are more important than others. In our experience, the highest- earning email campaigns for ecommerce are Cart Abandonment campaigns, Welcome Email campaigns, and hliday campaigns. Even (and especially) for companies that sell high- ticket items. Which is why these are the first campaigns we focus on with new clients in order to improve their email marketing results. In April of this year, Sixthreezero – which sells bikes, ebikes, and related accessories – hired us to improve their email campaigns. --- > Learn how Inboxarmy helped Rankings.io position as the SEO agency of choice. Read here! - Published: 2021-07-23 - Modified: 2025-10-10 - URL: https://www.inboxarmy.com/email-marketing-casestudy/how-we-helped-rankings-position-as-the-seo-agency-of-choice/ Service-based businesses face a unique marketing challenge that other businesses don't. Like other businesses, you must convince leads that the product you provide (i. e. the service you offer) will get them the results they want. But unlike other businesses, you also have to get those leads to buy into the idea of working with YOU and/or the people at your organization. --- > Want to increase holiday sales at your eCommerce store this year? Learn how Inbox Army email automation can help boost your eCommerce revenue. - Published: 2021-03-26 - Modified: 2025-02-03 - URL: https://www.inboxarmy.com/email-marketing-casestudy/how-we-increased-holiday-revenue-for-our-ecommerce-client/ Holiday email marketing is a critical subject for eCommerce businesses. And 3 stats prove exactly why. Online holiday shopping in 2020 totaled over $188 billion - a 32% increase from 2019. Email is responsible for 20% of holiday website visits. --- > Still planning an email marketing strategy for your SaaS business? Go through our case study to know the real reason for the growth of our saas clients - Published: 2021-03-26 - Modified: 2025-02-03 - URL: https://www.inboxarmy.com/email-marketing-casestudy/how-we-helped-our-saas-client-grow-email-list-premium-users-revenue/ Email marketing can and should be one of the most powerful marketing tools for any business in the healthcare or SaaS industries. But most SaaS businesses struggle with email marketing. They don't know how to build their subscriber list. And they're not sure how to use email to convert and retain premium users. SaaS email marketing is simple in concept, but a bit more difficult in practice. The key to effectively converting and retaining users with email is to make your email marketing an extension of your SaaS product. --- > Real estate email marketing is good for realtors to market their properties. Here are the top 10 real estate marketing ideas you must look forward to. - Published: 2020-12-22 - Modified: 2025-09-16 - URL: https://www.inboxarmy.com/email-marketing-guide/real-estate-email-marketing/ The personal touch has always been key to the real estate business. Buying and selling homes and property can be a very personal thing. That’s why many realtors try to provide face-to-face services wherever possible, from guiding folks around a property to sitting down at a desk and working out the fine details together. However, it’s not possible to be there in person all the time - especially when it comes to marketing. Realtors need a form of marketing which can provide that personal touch from afar. --- > Online education business will be worth USD 350 billion by 2025. Learn how you can use email marketing to attract and teach students from all over the world. - Published: 2020-11-13 - Modified: 2025-09-16 - URL: https://www.inboxarmy.com/email-marketing-guide/email-marketing-for-online-courses/ It’s an exciting time for online educators. Advances in remote learning technology have powered a decade of massive growth for online courses. The Covid-19 pandemic has only accelerated this growth, as people worldwide take the opportunity to log on and learn the skills they’ve always dreamed of. --- > Newsletter ideas: Blog Post Roundups, Interviews, Answer FAQs, Customer Stories, Holiday Specials, Contests and Giveaways, Quizzes, Survey results etc - Published: 2020-11-13 - Modified: 2025-01-22 - URL: https://www.inboxarmy.com/email-marketing-guide/newsletter-ideas/ When it comes to email marketing, one of the most popular and impactful emails you can send is the humble newsletter. While it may not be the biggest contributor to your bottom line, it’s effective in keeping your subscribers engaged and up-to-date with brand and product news. And that’s why you need to constantly come up with newsletter ideas to help you keep your newsletters lively and relevant. --- > Saas Email Marketing can help you to convert more freemium leads into premium customers, upsell to higher tiers, & increase customer retention - Published: 2020-10-31 - Modified: 2025-07-09 - URL: https://www.inboxarmy.com/email-marketing-guide/saas-email-marketing/ According to the SaaS Sales Statistics from 99Firms, software companies with an annual growth rate of 20% have only an 8% chance of surviving. And while offering a freemium version is great for drawing interest in your product, a strong SaaS email marketing strategy may be the best tool for boosting your growth rate. Especially when it comes to email marketing for saas supersedes other channels because it enables you to educate users so they get more value from your product, send targeted messages at the right time to increase conversions, and reduce churn with retention strategies. --- > Email list building is one of the key ingredients for a successful email marketing campaign. Check out these top 30 email list building strategies. - Published: 2020-10-31 - Modified: 2025-07-22 - URL: https://www.inboxarmy.com/email-marketing-guide/email-list-building/ Email marketing has always been one of the most effective marketing strategies brands have relied on to rake in business, keep customers engaged, and promote products. And as the world adapts to a world where physical interaction is becoming less frequent, email has become the go-to marketing tool for businesses across the globe. --- > Email list segmentation involves categorizing subscribers based on shared characteristics allowing you to send personalized messages to each segment. - Published: 2020-09-14 - Modified: 2025-08-08 - URL: https://www.inboxarmy.com/email-marketing-guide/email-segmentation-how-ecommerce-businesses-can-segment-email-lists/ While many marketers debate over whether it's dead or not, the savvy marketer is always looking for ways to increase open rates and click-through rates. Why? Because those are 2 important metrics that lead to sales. --- > If you want to run a successful email marketing campaign, here are some effective tips that you need to follow by InboxArmy. To know more, click here. - Published: 2020-09-14 - Modified: 2024-11-29 - URL: https://www.inboxarmy.com/email-marketing-guide/effective-email-marketing-tips-tricks-make-email-campaigns-successful/ While many marketers debate over whether it's dead or not, the savvy marketer is always looking for ways to increase open rates and click-through rates. Why? Because those are 2 important metrics that lead to sales. --- > Use these proven email marketing best practices to power your next campaign—and get results that’ll have you smiling all the way to the bank. - Published: 2020-09-14 - Modified: 2025-07-22 - URL: https://www.inboxarmy.com/email-marketing-guide/30-proven-email-marketing-best-practices-plus-5-pitfalls-to-avoid/ For many marketers, email marketing seems to be a hit or miss marketing strategy. They never know what to expect from their campaigns. But what if there was a way you could ensure that every campaign you send ends in success? Yes, it is possible. --- > What are Transactional Emails? Transactional emails are triggered by events set in motion by the customer rather than by a company’s marketing campaign. - Published: 2020-09-14 - Modified: 2025-08-08 - URL: https://www.inboxarmy.com/email-marketing-guide/9-transactional-email-types-and-how-to-optimize-them/ Email has been a reliable way of fostering relationships with customers for decades. Not only have many brands grown a large following through email marketing, but many have also been built on the backbone of email marketing. --- > An email drip campaign is simply an automated email marketing strategy designed to send out multiple emails to a subscriber over a certain period of time. - Published: 2020-09-09 - Modified: 2025-08-08 - URL: https://www.inboxarmy.com/email-marketing-guide/a-really-simple-guide-to-learn-email-drip-campaign/ Ask any marketer who has implemented it and they’ll definitely sing its praises. And the reason for that is simple - email marketing works. Not only is email a reliable platform for communicating with your customers, but it’s also one of the best as far as ROI is concerned - $44 for every $1 you spend. So, what makes email so effective when it comes to driving your business goals forward? One word - relationships. --- --- ## Posts > Learn how to hire the right email marketing agency. Compare agencies vs freelancers and discover what drives real email marketing performance and revenue growth. - Published: 2026-04-17 - Modified: 2026-04-17 - URL: https://www.inboxarmy.com/blog/how-to-hire-an-email-marketing-agency-the-complete-guide/ - Categories: Uncategorized Quick Answer Email marketing agencies take complete ownership of your strategy, automation, campaigns, and performance. That covers everything from building out your flows to tracking what's actually generating revenue. Pricing sits between $2,500 and $10,000+ per month for most agencies. Full-service teams generally land in the $3,000 to $12,000 range. What you pay for ultimately shows up in conversion rates, retention, and revenue growth month over month. Whether you're a founder trying to unlock email as a revenue channel, a marketing lead evaluating agencies after an underperforming year, or a CMO looking to replace a partner that never delivered — this guide gives you a clear, honest framework to make the right hire. The wrong agency costs you more than their monthly retainer. It costs you six months of stalled performance, a list you've burned through, and the opportunity cost of what a strong program would have built in that time. If email is sitting at under 20% of your revenue, that's not a channel problem. It's a strategy problem. Done right, email generates 20–40% of revenue for brands that have it properly managed. It returns $36–$42 on every dollar spent. The businesses hitting those numbers have one thing in common: someone owns the strategy, and they're obsessive about it. The email marketing agency market is full of providers who are better at pitching email than running it. This guide will help you find the ones who actually deliver — and avoid the ones who'll cost you months to figure... --- > Learn how to measure email marketing ROI, track key metrics, and evaluate agency performance using a clear, practical framework. - Published: 2026-04-14 - Modified: 2026-04-14 - URL: https://www.inboxarmy.com/blog/how-to-measure-email-marketing-agency-roi-a-complete-framework/ - Categories: Uncategorized Quick Answer To measure email marketing ROI, connect your email campaigns to revenue, not just email metrics. Use incremental revenue and compare it against your email marketing spend to calculate ROI. A strong program typically delivers 300–500% ROI, with 25–40% open rates, 1–3% click through rates, 95%+ deliverability, and 30–50% of revenue from automated workflows. Evaluate performance at 90 days for early signals and 6 months for clear return on investment. When you hire an email marketing agency, they’ll show you copious amounts of data - email metrics, campaign performance, and all sorts of reports. Not all of it shows whether your email marketing ROI is improving. Performance actually depends on list quality, acquisition, product, pricing, and the customer journey. Email metrics alone don’t show how much revenue your email marketing campaigns generate or how your marketing ROI is changing. Measuring the ROI of email marketing means connecting email campaigns to revenue, conversion rates, and customer lifetime value. This guide shows the complete framework on how to measure email marketing agency ROI and how to calculate email marketing ROI based on actual performance. How Email Marketing ROI Builds Over Time If you want to correctly measure email marketing ROI, you need to start with understanding timing. Email marketing compounds. You don’t get full results from a single campaign. There’s a progression. Week 1-3: Initial Engagement You’ll see early activity. Open rates, click-through rate, and initial responses, all of it. This usually comes from new subscribers or recent incentives. Remember, the... --- > Agency vs in-house email marketing: compare costs, speed, expertise, and scalability to choose the right strategy for your business growth. - Published: 2026-04-13 - Modified: 2026-04-13 - URL: https://www.inboxarmy.com/blog/agency-vs-in-house-which-is-better-for-you/ - Categories: Uncategorized Quick Answer An email marketing agency is best if you need faster results (30–90 days), access to specialists, and scalable execution without managing a team. An in-house team offers full control, real-time collaboration, and deeper brand understanding but requires higher investment ($150K–$400K+ annually) and longer ramp time (6–12 months). Many businesses use a hybrid model, combining internal strategy with external execution. The right choice depends on whether you want to build internal capability or use an existing system to grow faster. A question that often comes up in email marketing is how to structure the team. Do you build an in-house marketing team or bring in an email marketing agency? There’s a lot of thinking that goes into this decision. First off, you need to understand what you’re hiring for. Is it a specific gap in your email marketing - creative, or execution? Is it a broader need to improve how your email marketing strategy and email campaigns perform? Effective digital marketing depends on multiple areas of specialization. Building that capability inside an email marketing team requires the right mix of skills and resources. The idea behind this guide is to walk you through agency vs. in-house marketing, what each setup involves, and how to choose based on your marketing needs. How Each Marketing Setup Operates Day to Day To understand which setup suits your needs, it helps to look at how each is built and operated. What “Agency” Marketing Involves Working with an email marketing agency means bringing in... --- > Improve email deliverability with proven best practices like authentication, list hygiene, sender reputation, and engagement strategies. - Published: 2026-04-10 - Modified: 2026-05-07 - URL: https://www.inboxarmy.com/blog/email-deliverability-best-practices/ - Categories: Uncategorized Quick Answer Email deliverability improves when senders build trust with mailbox providers. This means authenticating your domain (SPF, DKIM, DMARC), sending to permission-based subscribers, maintaining a clean email list, keeping sending volumes consistent, and monitoring engagement metrics like opens, clicks, and spam complaints. Strong sender reputation and positive engagement signals significantly increase the chances that your emails reach the inbox instead of the spam folder. What happens when a well-crafted email campaign NEVER lands in your subscribers' inboxes? In an email campaign, you put a lot of effort into drafting the perfect copy. A subject line to pique curiosity. Strong content and creative designs to capture the attention. But none of this matters if the email lands in the spam folder. If that happens, email performance can drop drastically, and campaigns can lose visibility. The issue, however, might not be the campaign itself. It is email deliverability. This is exactly the kind of problem an email deliverability consultant is trained to diagnose. But before you consider bringing in expert help, it helps to understand what deliverability actually is and what's working against you What is Email Deliverability? Email deliverability reflects the relationship between your sending behavior and how mailbox providers evaluate it. This invariably affects the inbox placement of your email in the receiver's inbox. This evaluation also tells the inbox providers whether your customers actually want the emails you’re sending or not. A strong engagement between the sender and the receiver solidifies your sender reputation and improves the chances... --- > 15 questions to ask before hiring an email marketing agency. Evaluate strategy, execution, and results. - Published: 2026-04-10 - Modified: 2026-04-11 - URL: https://www.inboxarmy.com/blog/questions-to-ask-before-hiring-an-email-marketing-agency/ - Categories: Uncategorized Quick Answer The right email marketing agency should show strength across five areas: Strategy & Approach (clear planning, segmentation, alignment with business goals), Execution & Delivery (campaign workflows, testing, deliverability), Results & Reporting (revenue-focused metrics, case studies, realistic timelines), Team & Communication (account manager bandwidth, team structure, cadence), and Onboarding & Terms (process, timelines, contract flexibility). Strong agencies give specific, structured answers across each area. If responses feel vague or generic, it’s a clear red flag. You have shortlisted a few email marketing agencies and scheduled your calls. Having a defined set of questions will keep those conversations focused and useful. The 15 questions we cover in this blog will help you assess each of those agencies more explicitly. To make this easier to navigate, we’ve grouped these questions into clear categories so you have the opportunity to evaluate each agency from multiple angles. Category 1: How the Agency Thinks - Strategy Questions The questions in this category reveal how an email marketing agency thinks and whether they can build a clear and effective email marketing strategy consistent with your business goals. Use them to assess if the agency relies on structured strategy development or jumps straight into execution. Question 1: How do you create an effective email marketing strategy? This question tells you very quickly whether an email marketing agency has a real process to create an effective strategy, or they’re just figuring things out as they go. A strong answer gets concrete, fast. You should hear - an... --- > Choose the right email marketing agency with a clear, step-by-step framework to evaluate strategy, execution, and fit. - Published: 2026-04-09 - Modified: 2026-04-11 - URL: https://www.inboxarmy.com/blog/how-to-choose-the-right-email-marketing-agency-a-step-by-step-guide/ - Categories: Uncategorized Quick Answer The right email marketing agency aligns with your goals, budget, and execution needs. Evaluate 3–5 email marketing agencies based on how clearly they explain their strategy, campaign management, and marketing automation. Focus on proven results, team structure, deliverability, and consistency across calls and proposals. Prioritize clarity over presentation, and choose the agency that shows how they think, not just what they’ve done. Talk to a few email marketing agencies, and soon, all the pitches just start to morph into the same pitch. You hear things like “Full-service email marketing” “High-converting email campaigns” “End-to-end campaign management” Yes, all of these come from different email marketing agencies, but the language sounds the EXACT same. The difference shows up after you start working together. In some cases, work keeps moving, but progress is quite stagnant. Email campaigns are running, timelines are stretched, and it is harder to connect effort to revenue or retention. While in others, execution is more structured and ownership is clear. This makes progress clear in the performance of email marketing. The email marketing agency you pick will affect how well your email marketing does over time. This guide will help you gauge email marketing agencies based on how they operate, so the final decision holds up once the work begins. Step 1: Define What You Want Email Marketing to do For You As soon as you’re clear on the outcome you require, you’ll be clear on the direction of your conversation. Without the clarity, every email marketing... --- > What does an email marketing agency do? Services, strategy, email campaigns, automation, and results explained. - Published: 2026-04-07 - Modified: 2026-04-07 - URL: https://www.inboxarmy.com/blog/what-does-an-email-marketing-agency-do-a-complete-breakdown/ - Categories: Uncategorized Why do I need an email marketing company? And why would one business earn regular revenue from email but another would not? With better insight into email marketing services, you will understand how some businesses can actually generate 20-40% of total revenue from email alone. Through this guide, we will help you understand what an email marketing agency does, so you can choose one perfect for your business goals. Core Email Marketing Services Explained A strong email marketing program relies on various related tasks. A complete email marketing agency will manage these through strategic planning, execution of plans, and optimisation of campaigns rather than doing so through isolated tasks. Each service supports how efficiently you run email campaigns, adapt to performance data, and overall, improve the results. The following sections will detail what each of these services does and how they work together to augment your overall email marketing results. Email Strategy and Audit In order for any successful email marketing outcome, you need to start with an effective strategy. Agencies will evaluate your current email marketing activity to identify areas of opportunity for improving how well you engage customers, segment audience and deliver your emails. Next, agencies need to create specific audience segments, provide campaign direction, and create a solid plan for your marketing emails as well as for your promotional emails and any automated marketing flows you might have. They also analyze your competitive landscape to spot gaps in messaging, frequency, and positioning. From the information they get,... --- > Identify key red flags when hiring an email marketing agency. Learn what to watch for across strategy, execution, deliverability, and reporting before making a decision. - Published: 2026-04-04 - Modified: 2026-04-04 - URL: https://www.inboxarmy.com/blog/red-flags-when-hiring-an-email-marketing-agency/ - Categories: Uncategorized Most brands treat agency evaluation like a job interview — they're the candidate, you're deciding. Flip that. You're hiring them. And like any hire, the red flags show up before the contract is signed, not after. If you choose the wrong email marketing agency, your email program will struggle to scale. It affects how much revenue your email channel can generate, how well your retention efforts hold up, and how consistently the program performs. Weak strategy, repetitive execution, poor deliverability practices, and unclear reporting create gaps that make progress difficult to sustain. So, below are the patterns to watch for. They will help you identify and potentially solve a problem in the initial stages. Red Flag #1: Promising Fixed Results Early Look out for email marketing firms who present results like they are already decided upon. If they present you with a guaranteed outcome, ask (the right) questions. For example, you’re on a call with an email marketing agency, they walk you through their plan, and it sounds perfect. Setup in the first 2 weeks Campaigns go live right after You should start seeing results in 30-60 days Your email marketing campaigns will drive a steady increase in revenue over time Everything sounds on point and clear. Almost too clear. But you’ll notice that the results are presented as if they are pre-decided. So the impression is that performance can be predicted before the underlying variables are fully understood. Email performance depends on multiple variables like list quality, customer behavior,... --- > Compare the 11 best email list cleaning services tested by email marketing experts. See pricing, features, and use cases side by side to find the right fit for your list - Published: 2026-03-31 - Modified: 2026-03-31 - URL: https://www.inboxarmy.com/blog/best-email-list-cleaning-services/ - Categories: Uncategorized Quick Answer An email list cleaning service helps you control the quality of your email list as it grows and evolves. The best email list cleaning services depend on what you need: ZeroBounce → Best for insights and email scoring NeverBounce → Best for large, frequently updated email lists Kickbox → Best for simple, reliable email verification Clearout → Best for combining list cleaning with prospecting Emailable → Best for speed and clear reporting Bouncer → Best for automated email list cleaning EmailListVerify → Best for budget-friendly bulk email verification QuickEmailVerification → Best for free credits and high-volume checks BriteVerify → Best for enterprise-level data validation Verifalia → Best for deep, multi-pass email verification DeBounce → Best for simple, low-cost email list cleaning Pick the tool that fits your email list. That will ultimately improve email deliverability You would not keep any contacts in your phones that you never call or text. But when it comes to emails, you don’t think twice. Over time, your email list fills up with email addresses that are either outdated or, more often than not, duplicates. They remain in your database, even when they are no longer needed. And letting them just be there, doesn’t help. It lowers the quality of your entire email list and makes every send less effective. But cleaning your email list does not mean reducing it, against popular belief. It means that you are only using the email addresses that still hold some value to your brand. In this... --- > Compare the best email deliverability tools to test inbox placement, monitor sender reputation, and improve email performance. - Published: 2026-03-13 - Modified: 2026-04-22 - URL: https://www.inboxarmy.com/blog/12-best-email-deliverability-tools/ - Categories: Uncategorized After more than a decade in the email marketing industry, one issue shows up more often than most people realize: campaigns underperform simply because the emails never reach the inbox. On paper, everything seems to be in order, and the campaigns look solid in all aspects. However, the open rates still plummet. And the reason is that emails don’t make it past the spam filters. The challenge, i. e. , email deliverability, is often tough to spot and goes unnoticed. The root cause is not always obvious, and campaign performance drops without a clear explanation. Thus, monitoring email deliverability matters if you don’t want to land in spam folders. In this guide, we will review the best email deliverability tools that help marketers test deliverability and identify (and solve) issues before they affect campaign performance. What Are Email Deliverability Tools? Email deliverability indicates how consistently your emails are landing in your subscribers' inboxes, instead of being filtered into spam or any other folder. Many email service providers (ESPs) already have the basic deliverability features. It generally includes an authentication setup, reputation checks, and consistent deliverability reports. However, these features only provide a limited understanding of how mailbox providers handle your emails. So, what you need are specialised email deliverability tools that offer deeper insights. The ones that test inbox placement, monitor sender reputation, check authentication settings, and identify issues that may trigger spam filters. If you want greater control and clearer visibility into your email deliverability and inbox placement, these... --- > Dedicated IP vs shared IP explained. Learn how IP address choice affects email deliverability, IP reputation, sender control, and scaling email programs. - Published: 2026-02-16 - Modified: 2026-05-11 - URL: https://www.inboxarmy.com/blog/dedicated-ip-vs-shared-ip/ - Categories: Uncategorized The choice between a dedicated IP vs shared IP email sending shapes how a particular email program grows and how risk is managed. Many teams select an IP address type early and keep it long after their sending behavior changes. Over time, that decision starts influencing email deliverability more than expected. Mailbox providers evaluate trust with domain reputation as the primary signal. The IP address still plays a supporting role. A shared IP links your sending behavior to other users on the same IP address. A dedicated IP assigns a single IP address and places IP reputation entirely under one sender’s control. Mailbox providers still prioritize domain reputation, but the IP address remains a supporting signal, especially when traffic volume is high or reputation issues appear. In this blog post, we’ll explain how dedicated IP vs shared IP for email deliverability works today. We’ll cover where IP choice still matters and how to choose the right model for your email program in 2026. What Is an IP Address in Email Sending? An IP address, or Internet Protocol address, is the identifier used to route email across the Internet. Every sending server has one, and mailbox providers evaluate that external IP address before delivery decisions are made. When an email is sent, that Internet Protocol address is attached to the message and read by mailbox providers before anything else. In email sending, the IP becomes a signal. All messages sent from the same IP address contribute to the same IP reputation,... --- > Learn how to show verified brand logos in inboxes, boost trust, and activate BIMI with SPF, DKIM, DMARC, and VMC requirements. - Published: 2026-01-07 - Modified: 2026-04-05 - URL: https://www.inboxarmy.com/blog/what-is-bimi-and-why-is-it-important/ - Categories: Uncategorized BIMI (Brand Indicator for Message Identification) gets a lot of attention now, and for good reason. It’s one of the few email standards that actually changes what your subscribers see in the inbox. BIMI basically allows your verified brand logo to appear next to emails that pass authentication. Think of it as a trust signal your audience can spot instantly. In this blog, I’ll break down exactly how BIMI works, what it requires, why it matters, and where it actually makes a difference for email programs. What is BIMI? BIMI is a standard that allows your verified brand logo to appear next to authenticated emails in supported inboxes. It is like a visual signal that tells your inbox, “Yes, this message is actually from us. ” For some inboxes (like Gmail), you’ll also need a Verified Mark Certificate. That’s what confirms you actually own the trademark before the logo can appear. BIMI does not handle authentication on its own, it simply surfaces the identity you have already proven through these protocols. How Does BIMI Work? BIMI relies on the core authentication stack: SPF authorizes senders DKIM signs mail DMARC aligns those results under an enforced policy. Mailbox providers require DMARC at quarantine or reject before they even consider displaying a logo. This confirms the domain owner protects their identity and blocks unauthenticated mail. Once a message passes all three, the domain is considered trustworthy. BIMI activates only after that trust is established. After the authentication checks succeed, the inbox queries... --- > Learn what email deliverability is and why it matters for your brand. Ensure your messages reach their audience effectively with InboxArmy’s powerful tools. - Published: 2025-12-23 - Modified: 2026-04-05 - URL: https://www.inboxarmy.com/blog/what-is-email-deliverability-why-it-matters/ - Categories: Uncategorized Email deliverability is the reason many email campaigns fail before they’re even opened. When emails don’t reach inboxes, issues like low engagement or poor conversions are symptoms, not the actual problem. Most teams try to fix this too late by changing copy or cadence. The real fix starts much earlier, with data quality, sender trust, and inbox placement. This guide breaks down how email deliverability actually works and what to focus on to protect it long term. What is Email Deliverability? Email deliverability is your ability to consistently send emails that mailbox providers accept without blocking or rejecting (or dropping it in spam). It reflects how much those providers trust you as a sender over time and if your emails land in the recipients inbox. It is very easily confused with email delivery, but they are not the same. An email can be “delivered” successfully and still land in spam folder or a promotions tab. Email deliverability simply determines whether your email is allowed into the system at all. If you’ve ever sent an email that seemed to vanish after you hit send, you’ve already seen e email deliverability at work. However, that disappearance is not random; in fact, it’s usually a trust issue. The trust is built through multiple signals working together with clean data, proper authentication, engagement levels, and predictable sending behavior. When those signals weaken, spam filters become stricter and inbox access becomes harder to maintain. Why Email Deliverability Matters Email deliverability is not a single metric... --- > Learn how SPF, DKIM, and DMARC work together to power email authentication, improve deliverability, and prevent spoofing and domain impersonation. - Published: 2025-12-23 - Modified: 2026-05-11 - URL: https://www.inboxarmy.com/blog/dmarc-dkim-spf-explained/ - Categories: Uncategorized SPF (Sender Policy Framework), DKIM (DmainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are the foundation of inbox trust, and we see their impact every day across real email programs. Companies like Gmail, Yahoo, and Microsoft are enforcing stricter sending standards, and the margin for error is smaller than ever. This is why email marketing companies are now treating SPF, DKIM, and DMARC as a baseline requirement rather than a technical nice-to-have. We’re seeing perfectly legitimate email campaigns pushed to spam because the underlying authentication is not doing its job. SPF, DKIM, and DMARC are not new concepts. However, what’s changed is how aggressively inbox providers rely on them to decide trust. If those signals are weak or misaligned, the inbox is no longer guaranteed. Before we get into the details, let’s level-set on what these 3 actually control and why they matter so much more now than they did just one year ago. What is Email Authentication? Email authentication is how mailbox providers verify that an email is actually coming from the email domain it claims to come from, and that it hasn’t been altered along the way. Every time an email is sent, the receiving server asks a few basic questions. Is this sender allowed to use this email domain and its mail server? Did the message leave an authorized email system? Did anything change in the message body or header fields after it was sent? Email authentication exists to answer those questions with verifiable... --- > Plan smart and plan ahead for holidays. Get fresh November newsletter ideas, examples, and design strategy tips to increase engagement and turn emails into revenue. - Published: 2025-11-11 - Modified: 2025-12-23 - URL: https://www.inboxarmy.com/blog/november-newsletter-ideas/ - Categories: Uncategorized November always has a different kind of energy. The pulse of the holiday season begins, inboxes start getting busier and the buying intent of your customers starts to finally kick in. This month is the sweet spot where strategy and sentiment can blend seamlessly. Now, because your shoppers are planning and beginning to shop for the holiday season in November, they actually want to hear from you. Thus, your emails (which can account for about 20% of online holiday site visits ) can help guide that momentum. But don’t forget, this is also the time when competition peaks. Everyone wants to be the best. That’s why you should avoid being “just another email”. In this blog, we will talk about November newsletter ideas and examples that actually work. Cut through the noise and connect with intent. Key November Dates to Plan Your Email Marketing Campaigns Around November has several key dates, but you don’t need to send an email for every single one. Focus on the message you’re trying to send and which event aligns with it. Plan accordingly. Here’s your calendar with intent - Key Date Occasion Strategy + Execution November 11, 2025 Veterans Day Honor and respect. Keep it minimal and genuine. Maybe share a community owned initiative or simply thank those who served our country. Make it authentic and avoid overtly selling. November 13, 2025 World Kindness Day Values and CSR. This is the time when you can align your brand perfectly with empathy. Show your community... --- > Checkout October newsletter ideas—from Halloween to seasonal themes—to engage subscribers and set up your holiday campaigns. - Published: 2025-09-18 - Modified: 2025-12-12 - URL: https://www.inboxarmy.com/blog/october-newsletter-ideas/ - Categories: Campaigns October is a key month for businesses. The back-to-school wave is over, Q4 is underway, and people are starting to think about holiday shopping. That makes it the perfect time to plan your October email newsletter ideas and set the stage for strong holiday email campaigns. In fact, 57% of consumers want to hear about Black Friday deals at least a month early. Most of them (61%) prefer to get those updates by email. Here are four ways to make the most of October before getting into full campaign planning. 4 Hand-picked October Newsletter Ideas Here’s a Halloween newsletter idea that’s easy to run and fun to engage with—no matter your industry. 1. Halloween Newsletter (October 31, 2025) Halloween is one of the best times for Halloween email marketing, giving you lots of room to get creative. Halloween gives you a lot of room to get creative. It’s a good time to connect with your audience in a more playful way, and it works across most business types. User-generated content can be especially effective this time of year—it builds community and gives you authentic material to share. Ideas to try: Host a costume contest and feature winners in a follow-up email Share “spooky picks” like themed bundles or limited-edition packaging Send “treat yourself” flash codes—short-term, low-barrier promos Offer free DIY content like recipes, décor tips, or pumpkin-carving templates Show how your team celebrates, and maybe include a Halloween playlist It doesn’t have to be elaborate. Keep it simple and fun.... --- > Learn how to add GIFs in Outlook emails the right way—step-by-step instructions, version compatibility, fallback tips, and design best practices included. - Published: 2025-07-31 - Modified: 2026-04-03 - URL: https://www.inboxarmy.com/blog/how-to-add-gifs-to-outlook-email/ - Categories: Uncategorized GIFs have become a staple in email marketing and not just for humor but for visual storytelling, creating attention-grabbing CTAs, and dynamic product demos. They help bring emails to life. But if you’ve ever tried to use one in Outlook and found it frozen or glitchy, you’re not the only one facing that problem. Unlike more animation-friendly platforms, Outlook has historically been tricky when it comes to rendering GIFs. Its reliance on Microsoft Word’s rendering engine for certain versions leads to inconsistent results. That said, knowing how to add GIF to Outlook email is absolutely possible if you know how to do it the right way. In this guide, we’ll walk you through which Outlook versions support GIFs, how to insert a GIF into an Outlook email body and signature without breaking your design, what fallback options to plan for, and how to design GIFs that look sharp and perform well. At InboxArmy, we’ve helped countless clients work through these quirks, and now it’s time for you to overcome this hurdle. Do GIFs Work in Outlook? The answer isn’t black and white, and it depends on which version of Outlook you're using. Some support animated GIFs fully. Others, particularly older desktop clients, only display the first frame. This means your beautifully animated email could show up as a static image. Understanding which version supports what is necessary before you know how to add a GIF to Outlook email. Here's a quick breakdown: Outlook Version GIF Animation Supported? Notes Outlook 2016... --- > Boost your SMS Marketing ROI with strategies, insights & industry examples. Learn how to calculate and improve your business. - Published: 2025-06-10 - Modified: 2025-09-16 - URL: https://www.inboxarmy.com/blog/sms-marketing-roi/ - Categories: SMS SMS marketing ROI helps you understand the real impact of the messages your brand sends—are they driving results or just noise? Table of Contents What is SMS Marketing ROI ? What Is the Average ROI of SMS Marketing and Why It Matters for Your Business? SMS ROI Measurement: How to Calculate SMS Marketing ROIKey Metrics to Track for SMS Marketing ROIHow to Improve SMS ROI with DataWhat Great SMS Marketing Looks Like: Industry ExamplesFinal ThoughtsFrequently Asked Questions About SMS Marketing ROI SMS marketing ROI helps you understand the real impact of the messages your brand sends—are they driving results or just noise? What is SMS Marketing ROI ? SMS marketing ROI goes beyond just being a metric. In simple words, it’s your clearest way to understand how much revenue your SMS campaigns are generating compared to how much you're spending. And when it comes to ROI in SMS marketing, every message counts. For any business working with an experienced SMS agency, knowing how to track, understand, and boost your ROI is key. Today, let us break down what SMS ROI really means, how it’s calculated, and more importantly, how you can actively improve it using proven strategies from real brands. What Is the Average ROI of SMS Marketing and Why It Matters for Your Business? If you’re wondering whether SMS is truly pulling its weight in your marketing mix, let the numbers speak. SMS marketing ROI often falls between $21 and $41 for every $1 spent and in some cases, even higher. But ROI isn’t just a figure you throw in a report. It’s your best lens into what’s working and... --- > Discover SMS marketing best practices to enhance customer engagement and drive sales. Learn effective text marketing strategies to elevate your campaigns today. - Published: 2025-05-28 - Modified: 2025-07-09 - URL: https://www.inboxarmy.com/blog/sms-marketing-best-practices/ - Categories: SMS Ever notice how quickly you read a text message the moment it pops up? In fact, SMS messages have a 98% open rate, and most are read within minutes. Table of Contents What is SMS Marketing, and Why Should You Care? What are SMS Marketing Best Practices to Boost Sales? Closing Thoughts Ever notice how quickly you read a text message the moment it pops up? In fact, SMS messages have a 98% open rate, and most are read within minutes. That’s what makes text message marketing so powerful. It puts your brand directly in your customer’s hands, right where their attention already is. But just because it’s easy to send a message doesn’t mean it’s easy to get it right. With great access comes great responsibility, and that’s where SMS marketing best practices come in. Today, you will read about the top SMS best practices, from opt-in to follow-through. As a full-service email and SMS agency, InboxArmy partners with brands to create campaigns that are not only engaging but also built to last. Let’s explore how to make every text message count. What is SMS Marketing, and Why Should You Care? Think about the last time you ignored a text message. Not often, right? That’s exactly why SMS marketing is such a powerful tool for businesses. It’s a direct line to your audience. At its core, SMS marketing is sending short, timely messages to your customers’ mobile phones. These texts can be promotional (like discounts or flash sales), transactional (order confirmations, shipping updates), or even helpful reminders and alerts. It’s similar to email marketing on purpose, but where emails might sit unread in an overflowing inbox, texts are... --- > Discover 8 best practices to integrate social media and email marketing campaigns in higher education institutions to boost engagement and drive results. - Published: 2025-05-28 - Modified: 2026-04-10 - URL: https://www.inboxarmy.com/blog/integrate-email-marketing-and-social-media-in-higher-education/ - Categories: Higher Education Today’s students live in a world of constant connection. They are scrolling through TikTok between lectures, checking their DMs before class, and yes, still opening important emails from universities. Table of Contents Why Integrating Email and Social Media Marketing Campaigns Makes Sense for Higher Education8 Best Practices to Integrate Social Media and Email Marketing in Higher Education InstitutionsWhat Tools And Integrations Can You Use To Make It Work? Closing Thoughts Today’s students live in a world of constant connection. They are scrolling through TikTok between lectures, checking their DMs before class, and yes, still opening important emails from universities. This presents a challenge for higher education establishments: how do they meaningfully connect with prospective students, current enrollees, and even parents at once? The answer lies in meeting them where they are, on both social media platforms and in their inboxes. Individually, social media and email marketing services are powerful. But when used together? That’s where the magic happens. Combining email marketing and social media creates a unified channel strategy that strengthens your messaging, increases visibility, and builds trust across every stage of the student journey. For marketing leaders in higher education, it’s not about choosing one over the other but about creating a seamless experience across both. Let’s see how your team can use both these marketing channels effectively and boost your engagement with your target audience. Why Integrating Email and Social Media Marketing Campaigns Makes Sense for Higher Education To effectively combine email marketing and social media in higher education, focus on using both channels together to strengthen your brand presence. Use social media to turn followers into email subscribers—and vice versa. Maintaining a consistent brand presence across... --- > Discover creative SMS marketing examples that can elevate your engagement strategy & increase conversions. Learn practical tips to boost your campaigns—read the article now! - Published: 2025-05-23 - Modified: 2025-07-09 - URL: https://www.inboxarmy.com/blog/sms-marketing-examples/ - Categories: SMS Think about the last time you got a text from a brand. Did you open it right away? Chances are, you did, and so do most people. That’s the magic of SMS marketing. Table of Contents What is SMS Marketing? There Are A Few Different Types Of Text Messages Marketers UseReal-world SMS Marketing ExamplesWhat Are The Best Practices To Make Your SMS marketing Actually Work? Closing Thoughts Think about the last time you got a text from a brand. Did you open it right away? Chances are, you did, and so do most people. That’s the magic of SMS marketing. With sky-high open rates (up to 98%) and almost instant reads, it’s one of the fastest ways to reach your audience. It’s not just about opening, either. SMS marketing conversion rates are climbing across the board. Recent industry reports show average conversion rates between 21% and 30% in 2024, which makes it one of the most effective channels to turn interest into action. But what separates a simple text from a strategy that delivers real results? Today, we will be breaking down some of the best SMS marketing examples from real brands that are doing it right. You’ll find text message marketing examples that drive sales, build loyalty, and create memorable customer moments. What is SMS Marketing? Before we go into the best SMS marketing examples, let’s take a step back and look at what SMS marketing actually is and why it’s such a big deal in the digital landscape. SMS marketing is the art of reaching your audience through good old-fashioned text messages. But don’t let the simplicity fool you. From promotional offers to real-time updates, SMS fits neatly into any modern... --- > Learn how to create engaging video newsletters, their benefits, and see examples to boost audience engagement and communication - Published: 2025-04-02 - Modified: 2026-04-05 - URL: https://www.inboxarmy.com/blog/video-newsletters/ - Categories: Email Marketing Video newsletters could be the solution you're looking for if your emails are getting lost in crowded inboxes or if you're struggling to convey your message through text alone. Experienced email marketing agencies often recommend video as one of the fastest ways to lift engagement metrics. Videos captivate your audience, boost conversions, and increase click-through rates (CTR). Yet, if you've never made one before, it's hard to know where to start. So, we created this guide to get you fully up to speed. It covers the benefits of video newsletters, how to create one, and some awesome examples to get you inspired. Let's get right into it. What Is A Video Newsletter? A video newsletter is an email newsletter that contains video content. They're a dynamic and engaging way to communicate with your target audience, combining the informative nature of newsletters with the power of video. One of the best things about video newsletters is that they can be used for almost any purpose. For example, you can use them to share updates in an entertaining way, promote upcoming sales, or provide educational content to your newsletter subscribers. The only downside is that video marketing takes a lot of time and effort, and it's not easy to get right. So, why not let InboxArmy do it for you instead? Our email campaign management service includes everything you need to plan and execute the perfect video newsletter marketing strategy. InboxArmy's email marketing experts will build a campaign that's guaranteed to help... --- > Discover real estate newsletter ideas, examples, and best practices to engage readers and grow your business. - Published: 2025-03-27 - Modified: 2026-04-06 - URL: https://www.inboxarmy.com/blog/real-estate-newsletter-ideas/ - Categories: Email Marketing A real estate newsletter is one of the most effective ways to keep leads engaged and convert them into paying clients. I often hear from real estate business owners about their struggles with email marketing and how their campaigns feel stagnant. If you're facing the same challenge, you're not alone. In this guide, I'll tell you why real estate newsletters are so important and give you some examples to get you going. Plus, I'll cover the best practices you should bear in mind when crafting your own valuable newsletters. Why Are Real Estate Newsletters Important? Before we dive into some awesome ideas and examples of real estate newsletters, you need to know why they're important and how they can help grow your business. Build authority and credibility The first step on the road to conversions is establishing your business as a trusted and authoritative voice within the industry. Sharing relevant and valuable information with your subscribers via your newsletter is a surefire way to demonstrate your credibility and expertise. In fact, newsletters are the perfect way for you to showcase your in-depth knowledge of industry developments, local trends, and the overall market. Increase brand visibility Newsletters are also one of the best ways to ensure your business stays top-of-mind among your target audience. Think about it, if you regularly send a newsletter packed with engaging content to your subscribers, they're much more likely to remember you. Then, when it's time for them to buy a property, you'll be the first... --- > Get fresh April newsletter ideas! Discover catchy subject lines, week-long themes, and month-long event ideas to engage your readers. - Published: 2025-03-12 - Modified: 2026-04-03 - URL: https://www.inboxarmy.com/blog/april-newsletter-ideas/ - Categories: Campaigns Spring is finally here! The days are getting longer, the air is warmer, and everything feels fresh and full of possibilities, including your newsletters. April is packed with exciting events, holidays, and seasonal moments that you can tap into to keep your readers interested and engaged. It's the perfect time to come-up with a new email marketing campaign and keep your readers interested and engaged. If you are looking for inspiration, we’ve got plenty of April newsletter ideas to help you make an impact. April has a lot of celebrations in its kitty, from Easter and Earth Day to fun observances like National Pet Day and Financial Literacy Month. So, you can expect the inboxes to be flooded with promotional emails all month long. In such a scenario, standing out is key, and newsletters give you the perfect way to cut through the noise. We’ve rounded up some of the best themes, subject lines, and content ideas to help you craft newsletters that your audience will look forward to. April Newsletter Trends To Follow 1. Start Embracing Spring April is the perfect time to refresh your newsletters with seasonal themes. Gardening and landscaping are at the top of people's minds as they start enjoying the outdoors more. So, creating a newsletter with tips on planting flowers or starting a vegetable garden could be highly engaging. Spring cleaning is another hot topic, with readers looking for organization hacks and eco-friendly cleaning solutions. 2. Financial Literacy As Financial Literacy Month, April gives... --- > Here are 40 March Newsletter ideas and subject lines that you can use this spring season for your campaigns. - Published: 2025-02-24 - Modified: 2026-01-23 - URL: https://www.inboxarmy.com/blog/march-newsletter-ideas/ - Categories: Campaigns - Tags: march newsletter ideas Say goodbye to those dark and gloomy winter evenings. Longer days, warmer evenings, cheery moods, and allergies are quintessential Spring elements. Table of Contents March Newsletter TrendsThemes For March NewslettersMarch Newsletter Subject LinesMarch Newsletter Ideas for Email Campaign-Worthy Holidays in MarchMarch Newsletter Ideas For Week-Long EventsMarch Newsletter Ideas For Month-long Events Conclusion Say goodbye to those dark and gloomy winter evenings. Longer days, warmer evenings, cheery moods, and allergies are quintessential Spring elements. March also sees brands jump back into action through back-to-back email campaigns. Subscribers’ inboxes become very busy as all the companies are promoting their new fashion and tech trends with amazing march newsletter ideas. Sometimes, your targeted emails can get lost in the sea of promotional emails. However, there is one such email that enjoys a higher open & click-through rate than your regular assembly-line emails- the newsletter. The newsletters offer comprehensive updates about the brands, ongoing events, and various days of observances. We have created an exhaustive March Newsletter ideas guide that can easily help you with brilliant emails. With a little forethought and careful planning, you can come up with creative and themed newsletters for your readers or contact us. Request Free Consultation March Newsletter Trends 1) Spring Trends Spring themes and trends are the most common promotional email campaigns during mid-March. Air filter brands, nurseries, clothing brands, and allergy medications brand up their email marketing games during this time. Or, create an email newsletter that compiles all these trends with easily clickable CTA buttons. 2) March Trends March is a hectic month for tech, finance, and manufacturing companies. Usually, tech brands can seem to promote... --- > Find the top 10 Klaviyo agencies to scale your e-commerce business with expert automation, segmentation, and high-converting campaigns - Published: 2025-02-14 - Modified: 2026-05-15 - URL: https://www.inboxarmy.com/blog/top-klaviyo-email-marketing-agencies-comparison/ - Categories: Email Marketing, ESP Comparison and Migration Quick Answer: This guide compares 10 Klaviyo email marketing agencies based on retention focus, strategy, execution, and technical expertise. Agencies in this guide include InboxArmy (full-service agency, execution and automation at scale), Underground Ecom (DTC retention and LTV growth), Hustler Marketing (full-service strategy and creative), UN/COMMON (lifecycle and multi-channel retention), Andzen (advanced segmentation and journeys), No Limit Email (design-led campaigns), DIDO Agency (structured onboarding and optimization), Chronos (retention-focused growth), The Email Marketers (high-growth ecommerce brands), and Fuel Made (Shopify-focused strategy and development). Most Klaviyo agencies typically charge between $500 and $5,000+ per month depending on scope and services. If you are an e-commerce company that requires advanced, behavior-driven marketing automation and customer segmentation, Klaviyo is the platform for you. But to use its advanced features and truly unlock its potential, you need an expert by your side. We regularly get clients who tell us they didn’t realize they could do something with Klaviyo or that Klaviyo had a specific feature. By using the right Klaviyo agency, you’ll ensure your email campaigns are optimized, personalized, and delivering a high return on investment. So, we created a guide that takes a closer look at a range of Klaviyo email marketing agencies. We aim to help you understand how these agencies operate so you can evaluate your options and find the right fit. How We Evaluated These Klaviyo Agencies To build a comparison, we first evaluated each agency against a set of factors that matter for ecommerce brands. Evaluation Criteria Client Retention Rate... --- > Discover the top 8 ecommerce email marketing agencies. These agencies are expertly evaluated based on expertise, customization, and ROI. - Published: 2025-02-03 - Modified: 2026-05-13 - URL: https://www.inboxarmy.com/blog/top-ecommerce-email-marketing-agencies-comparison/ - Categories: Email Marketing, Retail and Ecommerce Quick Answer: This guide compares ecommerce email marketing agencies based on what they specialize in. InboxArmy focuses on scalable execution and automation, Flowium supports small and growing brands, SeeResponse works with B2B and SaaS, Charle specializes in Shopify retention, Snap Advantage combines influencer and email marketing, Kas Andz focuses on conversion optimization, Hustler drives aggressive ROI growth, and Chronos focuses on lifecycle retention. Pricing typically starts around $1. 5K–$5K+ per month depending on scope. Picture this: You’re an eCommerce store owner struggling with low customer retention and a high cart abandonment rate. You’ve tried everything but nothing works. This is where a top-tier email marketing agency comes in. In this guide, we’ve compiled the top email marketing agencies for eCommerce businesses. These agencies are vetted based on several criteria and quality variables such as the ability to produce consistent results, quality of deliverables, communication, and much more. Why Choose an Ecommerce Email Marketing Agency? Despite the rise of social media, email marketing remains a strong marketing channel. Email remains unparalleled in its ability to drive sales and nurture customer relationships. Whether you aim to reduce cart abandonment, increase customer loyalty, or boost average order values, partnering with a top e-commerce email marketing agency will bear fruits. How We Choose These Agencies? We evaluated these ecommerce email marketing agencies on these five parameters: Expertise and Specialization: We evaluated their proficiency in industry-leading tools like Klaviyo, Mailchimp, and Omnisend. Also demonstrated expertise in solving eCommerce-specific challenges. Customization: Ability to create tailored email... --- > Improve your email open rates in 2025 with 11 expert strategies. Personalization, segmentation, and timing made simple for higher engagement - Published: 2025-01-20 - Modified: 2025-10-07 - URL: https://www.inboxarmy.com/blog/how-to-increase-email-open-rate/ - Categories: Email Marketing Imagine spending hours crafting the perfect email, only to see it unopened by a vast majority of recipients. It's a marketer's nightmare. In an increasingly crowded Inbox, getting your emails opened is harder than ever before. The good news is - it is possible to increase your email open rates if you follow the best practices. This guide will uncover the tips, tricks, and techniques so you can achieve higher open rates and higher responses from your email campaigns. Understanding Email Open Rates Think of email open rates as the digital equivalent of walk-ins inside a retail store. Just as a retail store needs people to walk through its doors, your email marketing needs to open to drive results. The math is simple. Email Open Rate = (Number of Emails Opened ÷ Number of Delivered Emails) × 100 Mailchimp's comprehensive analysis revealed an average open rate of 35. 63% across industries. Here are a few statistics worth noting: E-commerce stores saw 29. 81% open rates, reflecting the competitive nature of online retail Government emails topped the chart at 40. 55%, showing the power of authority in email marketing Entertainment industry maintained a solid 37. 29%, proving that engaging content drives open That being said, let’s dive right into the secrets of increasing email open rates, consistently and without compromising on reader experience. Top Strategies to Increase Email Open Rates 1. Craft Compelling Subject Lines This is a no-brainer but there is a twist to the story. In a world where... --- > Looking for the right ESP? Our detailed comparison of Klaviyo vs. ConvertKit will help you choose the perfect solution for your business - Published: 2025-01-20 - Modified: 2026-04-08 - URL: https://www.inboxarmy.com/blog/klaviyo-vs-convertkit/ - Categories: ESP Comparison and Migration The email marketing platform landscape is packed with a plethora of options today. In such a crowded space, Klaviyo and Kit (formerly ConvertKit) have emerged as leaders in their own right. Klaviyo has built its reputation as a powerful e-commerce marketing platform. It is known for its capability to leverage customer behavior data and personalization making it an attractive choice for online retailers. Kit, on the other hand, has carved out its niche by serving content creators, bloggers, and digital entrepreneurs. Recently rebranded from ConvertKit, the platform helps creators build and maintain meaningful connections with their audiences without getting lost in the technical weeds. In this comprehensive comparison, we dive deeper into these platforms covering everything from core features to user experience. We’ll also compare pricing and integration capabilities to understand the key differences. By the end of this article, you’ll be equipped to make an informed decision on the platform that best suits your needs. Let’s get started. Platform Overview Klaviyo Established in 2012, Klaviyo is a comprehensive marketing automation platform for e-commerce store owners. The platform stands out for its fine-grained segmentation, predictive analytics, and omnichannel marketing capabilities. Klaviyo offers the ability to create personalized experiences across email, and SMS, and other channels. Kit (formerly ConvertKit) Kit, rebranded from ConvertKit in 2024, is an email marketing platform emphasizing simplicity and effectiveness. The platform stands out for its creator-centric app ecosystem while maintaining a user-friendly interface. Kit specializes in helping non-tech-savvy creators, bloggers, and podcasters build and grow their... --- > Choose Klaviyo if you're an established ecommerce business seeking advanced capabilities, and Sendlane if you run a small ecommerce business - Published: 2024-12-04 - Modified: 2026-04-08 - URL: https://www.inboxarmy.com/blog/klaviyo-vs-sendlane/ - Categories: ESP Comparison and Migration In this article, we'll compare two popular email marketing tools: Sendlane and Klaviyo. We’ll break down their features, pricing, and benefits in detail, giving you all the necessary insights to make an informed decision. Let's get started. Klaviyo vs Sendlane: Which One is Right For You? In this comparison of Klaviyo vs Sendlane, we covered their features, functionalities, and pricing plans. Both these tools bring unique strengths and capabilities to the table. Choose Klaviyo if: You are an established e-commerce business looking for comprehensive, hyper-personalized, data-driven marketing campaigns. It is suited for data-nerd marketers looking for advanced capabilities at a premium price. If Klaviyo wins your vote, consider hiring a dedicated Klaviyo email agency to get your flows, segments, and campaigns set up correctly from the start. Choose Sendlane if: You are an e-commerce startup looking for simple yet comprehensive email marketing tool. Sendlane offers most features that a small business owner need to drive successful marketing campaigns without breaking the bank. So evaluate your priorities, try out both platforms, and choose the one that best supports your needs and business goals. Klaviyo vs Sendlane: Email Marketing Platform Overview Let’s first take a look at high level view of each platform's capabilities: 1. Sendlane Launched in 2013, Sendlane was designed for small to medium-sized ecommerce businesses. It is designed to provide marketing automation tools for email, SMS, reviews, and forms, all under one roof. Sendlane offers features that support personalized email marketing campaigns and comprehensive marketing strategies. Sendlane offers behavior-based... --- > Boost your eCommerce sales by improving AOV. Explore actionable strategies and tips to increase the average value of customer orders - Published: 2024-11-22 - Modified: 2024-11-22 - URL: https://www.inboxarmy.com/blog/average-order-value/ - Categories: Campaigns, Retail and Ecommerce Your online business is buzzing with orders daily, you're seeing those sales numbers rise, and you're excited see your business growing. That feeling of success is quite empowering, isn't it? But here’s a million-dollar question—are you really making the most out of each sale? Yes, I am talking about the idea of Average Order Value (AOV). For a very long time, e-commerce store owners have been obsessed with the idea of getting more customers to grow their businesses. However, with the rising cost of customer acquisition, more and more store owners are realizing the importance of AOV. In this guide, we're going to talk about AOV (Average Order Value), and why it such an important metics in e-commerce. We'll also take look at various strategies to raise average order value (AOV) so you can increase your profitability. Let's begin. What is Average Order Value (AOV)? Average Order Value (AOV) is the average dollar amount your customers spend when they buy from you store. For example, if an e-commerce store’s AOV is $10, it means their customers are spending $10 per transaction on average. This way, you can identify patterns in customer buying behaviour and further target your efforts towards increasing your AOV. When monitored and optimized, AOV is a powerful tool to help you to boost revenue growth. Why is Average Order Value Important? Average order value KPI is an essential key metric for your online business because it can give you critical insights like: 1. Provides Customer Behavior Analysis:... --- > Learn about Flowium’s reviews, pricing, & services, & compare its solutions to competitors to find the best email marketing partner - Published: 2024-11-19 - Modified: 2025-09-25 - URL: https://www.inboxarmy.com/blog/flowium-reviews-and-pricing/ - Categories: Campaigns Flowium is a highly trusted name in email marketing, known for creating effective campaigns for eCommerce brands that improve conversions and increase customer retention. But what do its previous clients have to say about it, and is it a cost-effective service? In this guide, we'll take a close look at Flowium's reviews and pricing. Plus, we'll explore its full list of services, examples of its work, and how it stacks up against its competitors. Flowium Overview Year Founded: 2017 Company Location: Staten Island, New York Founder: Andriy Boychuk CEO: Andriy Boychuk Team Size: 51-200 Flowium is a full-service email marketing agency that specializes in working with brands in the eCommerce niche. Its primary aim is to increase its clients' revenue by implementing strategic SMS and email marketing solutions. Flowium offers a full suite of services, including performance analytics and campaign management. These services help businesses to increase customer loyalty, improve user engagement, and drive revenue. Flowium Services One of the best things about Flowium is that no matter which plan you purchase, you gain access to its "Premium Service", which includes everything you need for an effective email marketing strategy. Provided services These are all of the email marketing services Flowium provides: Dedicated Onboarding Service with a Flowium Team Member ESP Account Setup & Management Monthly Reporting Custom Creatives Email Automation Strategy Creation & Implementation A/B Testing, Split Testing & Optimizations Campaigns Calendar Creation & Implementation Segmentation Industry Focus As mentioned, Flowium is a specialist platform that's mostly used by... --- > Check out my guide on the best time to send push notifications. I cover everything you need to optimize your campaign & increase conversions. - Published: 2024-10-25 - Modified: 2026-04-10 - URL: https://www.inboxarmy.com/blog/best-time-to-send-push-notifications/ - Categories: Push notifications Push notifications are a vital part of digital marketing. Yet, if you send them to your audience at the wrong times, they lack impact and are unlikely to move the needle on your conversions. To help you get the most out of your push notification campaign, we've created this in-depth guide. We'll tell you why timing is so important, the factors that determine the best time to send push notifications, and how to find the perfect timings for your specific audience. Ok, let's get started. Why Is Timing Important For Push Notifications? Sending push notifications at the right time is vital. Here's why: Increased engagement: Users are more likely to engage with push notifications at times of the day when they're less busy and distracted. On the flip side, users are more likely to ignore push notifications if they receive them while they're busy doing other things. Improved conversion rates: Users are more willing to take desired actions if they receive push notifications at the right times. For instance, a business owner with a physical location is more likely to convert in the morning before they open their store. Avoiding notification fatigue: Users tend to disengage with brands if they receive too many notifications. By scheduling your notifications to specific times, you can reduce the volume of messages and target users for maximum impact. In addition to timing, it's crucial that you integrate your push notification strategy with your other marketing channels, like email. However, this can be complicated, and... --- > Discover 10 push notification best practices to boost conversions, improve personalization, & optimize your campaigns for better engagement - Published: 2024-10-24 - Modified: 2024-12-10 - URL: https://www.inboxarmy.com/blog/push-notification-best-practices/ - Categories: Push notifications Push notifications are a super effective way to deliver timely, relevant messages to users that convince them to convert. Although they're a powerful digital marketing tool, it's not easy to optimize your campaign. So, we've created this guide to the 10 push notification best practices to guarantee success for your business. Let's go! What Are Push Notifications? Push notifications are messages that appear on your desktop or mobile device to alert you to different things, such as discounts or actions you need to take. Generally, they contain a small amount of text and rich media like buttons and images. They're designed to prompt users to take a desired action, like making a purchase. They're highly effective at increasing user engagement and boosting conversions. In fact, 28% of users who open push notifications convert. They're not just used for marketing purposes, however. They can also be used as a security mechanism and for broader communication with your audience. 10 Push Notification Best Practices Now that you're familiar with what they are, here are 10 push notification best practices to increase your brand's conversions - or, you can skip this part and hire InboxArmy instead. Our email marketing campaign management service enable you to integrate your email marketing campaign with an effective push notification strategy. As a result, you get a bespoke, multi-channel marketing approach that boosts engagement and revenue. 1. Use them sparingly In digital marketing, there's a surefire way to put users off your brand—bombarding them with messages. This applies... --- > Top Shipping Software for Ecommerce Businesses: 1. ShipStation 2. ShippingEasy 3. Shippo 4. Easyship 5. Aftership - Published: 2024-10-23 - Modified: 2026-05-12 - URL: https://www.inboxarmy.com/blog/shipping-software-for-ecommerce-businesses/ - Categories: Retail and Ecommerce, Technical Essentials Are you looking for a robust shipping software for your e-commerce business? Your search ends right. We’ve got some really cool innovations going on in the world of shipping software. But here is the harsh truth about the e-commerce business. Providing a stellar shopping experience for your customers doesn’t end at checkout. You need to continue that experience throughout the shipping process until the product is delivered to the customer’s doorstep. Online shoppers today increasingly expect timely deliveries, accurate order tracking information, and hassle-free returns. How well your business meets these expectations significantly influences their perception and loyalty towards your business. A recent survey revealed that 20% of online shoppers wouldn't order from the retailer again after a poor delivery experience. Given these high stakes, it is absolutely important to provide a seamless e-commerce experience to your customers. Right from the moment they place an order to when it arrives at their doorstep and processing returns. Everything has to be smooth and friction-free. This is where shipping management software comes into play! In this article, we’ll explore five of the best shipping software for ecommerce businesses in 2025. We’ll highlight their key features, benefits, and key differentiators to help you choose the right one for your business. Why Ecommerce Businesses Need Shipping Software Shipping software—sometimes called third-party logistics (3PL) software—helps businesses manage and automate their shipping and post-shipment processes within a single platform. Reasons why ecommerce businesses need these tools include: Meet rising customer expectations Nearly two-thirds of global shoppers... --- > Compare Listrak vs Klaviyo to discover which email marketing platform is best for ecommerce. Explore their features, pricing, & integrations - Published: 2024-10-23 - Modified: 2026-04-08 - URL: https://www.inboxarmy.com/blog/listrak-vs-klaviyo/ - Categories: ESP Comparison and Migration If you’re looking to reap the benefits of marketing automation, Klaviyo and Listrak are the top platforms for discerning marketers. With these platforms, you can easily manage, personalize, and monitor the progress of SMS and email marketing campaigns at scale. Both Listrak and Klaviyo are powerful marketing tools. So how do you decide which of them is right for your business? In fact, our experience using both these marketing tools tells us that your choice can not be based on merely the features. At Inbox Army, we've helped thousands of businesses choose the right platform for their email marketing needs. So if you want to shorten your decision-making process, our experts can provide you personalized recommendations based on your business needs. Click here to get in touch with us today. In this article, we’ll provide a detailed comparison of Listrak vs. Klaviyo so you can make an informed decision. We’ll cover each platform’s key features, pricing plans, and advantages to help you choose the one that best suits your business’s unique needs. Listrak Overview Founded in 1999, Listrak is a digital marketing automation platform retail businesses can use to deliver engaging and personalized cross-channel interactions. Listrak’s comprehensive feature set (which includes email automation, SMS marketing, and predictive analytics) sets it apart from others. It helps you boost customer engagement and revenue growth. Strengths of Listrak This platform excels in many areas, including: Cross-channel marketing: Listrak allows companies to communicate with clients via push notifications, social media, text messages, and emails.... --- > Discover the top 8 benefits push notifications can provide for your business. Our guide covers conversion rates, customer retention etc. - Published: 2024-10-23 - Modified: 2026-04-02 - URL: https://www.inboxarmy.com/blog/benefits-of-push-notifications/ - Categories: Push notifications If push notifications aren't a part of your overall digital marketing strategy, you're missing out on a huge number of benefits. When combined with other channels like email marketing, they can be a key driver of revenue growth for your brand. To show you why you need to be using them, I've put together this guide to the top eight benefits of push notifications. Here we go! What Are Push Notifications? Push notifications are short messages that brands send to users. They appear automatically on a mobile device's lock screen or within a web browser or app. Typically, the text is accompanied by rich media, like an image or button, that encourages users to convert. The two main types of push notifications are: App push notifications: These notifications originate from either a mobile or web-based app and can appear on desktop and mobile devices. Web push notifications: These notifications originate from web browsers like Google Chrome. As with app notifications, they can appear on both desktop and mobile devices. Also Read: Push Notification Best Practices, Best time to send push notifications & Push Notification Examples Top 8 Benefits Of Push Notifications Okay, now that you're familiar with what a push notification is, let's discuss eight of the benefits they can offer your business. 1. Increased user engagement Both app and web notifications are highly effective at increasing user engagement. This is largely due to the fact that the messages can be personalized and tailored to a user's: Behaviors Preferences Interests... --- > Learn all about the 12 most engaging types of push notifications. I tell you how they work and the benefits they provide to your business. - Published: 2024-10-23 - Modified: 2026-04-02 - URL: https://www.inboxarmy.com/blog/types-of-push-notifications/ - Categories: Push notifications Push notifications are an important part of any effective digital marketing strategy. However, there are many different types, and it can be tricky to determine which are best for engaging users and increasing conversions. So, we've created this list of the top 12 types of push notifications you can use to do just that. Let's get into it! What Are Push Notifications? Push notifications are short messages that pop up on the home screen of mobile devices, on your desktop browser, or within the notification center of an app. Usually, a push notification displays text and other media, such as images and buttons, that users can interact with to take a desired action, like making a purchase. They're most commonly used for marketing purposes or broader communication with your target audience. Both web and mobile push notifications have been around longer than you might think. In fact, they were first developed in 2008 by Matias Duarte while he was working for Design for Danger. Then, Apple released its own mobile and web push notifications in 2009. Today, the average US smartphone user receives 46 push notifications per day. The best way to get results from your push notification strategy is to combine it with an effective email marketing campaign. However, getting the two to work in harmony requires plenty of experience and expertise, not to mention time and effort. So, why not hire InboxArmy instead? Our email campaign management service provides you with an expert team who design and execute... --- > Looking for Klaviyo alternatives? Compare the top 10 tools, their strengths, pricing, and ideal use cases to find the perfect email marketing platform. - Published: 2024-10-22 - Modified: 2026-04-08 - URL: https://www.inboxarmy.com/blog/klaviyo-alternatives/ - Categories: Campaigns, ESP Comparison and Migration If you have spent a large amount of your time in email marketing, like I have, you’ll know that Klaviyo has been the go-to platform for most ecommerce businesses. It has all the qualities - it’s powerful, intuitive, and integrated with top paid media channels like Shopify. And this is also the reason why most brands don’t even think about switching from Klaviyo. But here’s something that very few people say out loud - not every business needs the weight (or the price tag) that comes with Klaviyo. The platform offers numerous features but also has its challenges, like overpaying for features you barely use and waiting days for support, or the prices that scale faster than your margins. However, when you find a similar platform with the same perks (and that is cost-effective), then you are forced to look at the ESP with fresh eyes. Think about it, what really drives someone to switch their email service provider (trust me, it’s not easy)? The cost? The features? Or the ability to actually get things done without waiting on support tickets or external agencies? Since 2008, Our email marketing agency has been at the forefront of offering top-notch email marketing services for ecommerce businesses. We have used pretty much every single email platform out there. So, in the spirit of our commitment to vendor neutrality, here’s the good news: There are plenty of decent Klaviyo alternatives available today. Before switching, it's worth consulting Klaviyo experts who can unlock features and... --- > A lead magnet is a valuable, free offer that businesses use to attract potential customers, providing it in exchange for their contact info - Published: 2024-10-22 - Modified: 2026-05-13 - URL: https://www.inboxarmy.com/blog/ecommerce-lead-magnet/ - Categories: Campaigns, Retail and Ecommerce If you are an ecommerce business owner, you know how challenging it can be to attract and engage new customers. Not every visitor is ready to make an immediate purchase. For these online window shoppers, you still need a way to get their info so you can stay in touch with them for future purchases. That's where ecommerce lead magnets come into play. In this article, we’re going to dive into the exciting world of ecommerce lead magnets, and how you can identify a high-converting lead magnet for your business. You'll also discover top lead magnet ideas that can help you attract quality customers. What is a Lead Magnet? A lead magnet is a free (and valuable) opt-in incentive that businesses provide to potential customers in exchange for their contact details—typically their names, email addresses, and/or company information. It serves as a compelling value proposition to encourage visitors to associate with your brand. It can take various forms, such as guides, ebooks, checklists, free trials, templates, or exclusive discounts. Let's say you run an online store that sells outdoor gear. You can capture website visitors into leads by offering a free downloadable guide titled "The Ultimate Checklist for Planning Your Next Camping Trip". This guide may, for instance, contain valuable tips on what gear to pack and how to choose the right campsite. In exchange for their contact information, they receive an informative guide that educates them and makes a lasting impression on your brand. That's the essence of a... --- > Klaviyo is ideal for ecommerce businesses & advanced marketers, while Constant Contact is better for small businesses, beginners, & non-profits - Published: 2024-10-21 - Modified: 2026-04-08 - URL: https://www.inboxarmy.com/blog/klaviyo-vs-constant-contact/ - Categories: ESP Comparison and Migration Constant Contact and Klaviyo are two robust email marketing tools, each with their own strengths and weaknesses. At InboxArmy, we've been working in the trenches with hundreds of clients on both these platforms. In this comparison of Klaviyo vs Constant Contact, we’ll provide you the practical clarity to help you decide which one is the best fit for your needs. Let's get started. Choosing Between Klaviyo Vs Constant Contact When we compare Klaviyo and Constant Contact, it's clear that both platforms cater to different business needs and levels of marketing sophistication. To help you make an informed decision, here is a quick summary of key strengths of each platform. Comparison Summary Feature Klaviyo Constant Contact Ideal for E-commerce businesses, advanced marketers Small businesses, beginners, non-profits Automation Advanced, e-commerce focused Basic, general purpose Segmentation Highly advanced, predictive analytics Basic Ease of use Steeper learning curve, powerful features User-friendly, quick to learn and implement Pricing Higher, scales with contacts More affordable, tiered plans Integration 350+ integrations, e-commerce focused 300+ integrations, diverse range Analytics Advanced, revenue-focused Basic, engagement-focused When to Choose Klaviyo? Klaviyo is the superior choice for you if: You are an e-commerce businesses owner looking for more personalized marketing campaigns You are looking for advanced segmentation and automation capabilities You are an advanced marketer wanting deep insights into customer behavior and purchasing patterns You are willing to invest in a more powerful, albeit complex, marketing tool Klaviyo's strength lies in its ability to create highly targeted, data-driven marketing campaigns that can... --- > Looking for an eCommerce email marketing strategy that boosts conversions? We'll guide you through 15 strategies, campaign types, & Tips for success - Published: 2024-10-21 - Modified: 2026-05-12 - URL: https://www.inboxarmy.com/blog/ecommerce-email-marketing-strategies/ - Categories: Campaigns Are you looking for a proven ecommerce email marketing strategy that cuts through the clutter and gives you a solid plan of action? Email marketing remains a powerful way to engage customers despite the rise of social media and other digital channels. According to Forbes, people are three times more likely to make purchases from email marketing than social media. So if you're ready to see how you can take your email marketing to the next level, you’ve come to the right place! At Inbox Army, we have helped hundreds of e-commerce brands create and implement a robust ecommerce email marketing strategy. In this article, we have curated winning email marketing strategies used by top brands around the world. As we explore these strategies, you'll also uncover the best practices you can implement in your own e-commerce business. Why Email Marketing is Crucial for E-commerce Success According to HubSpot, 87% of brands say that email marketing is very critical to business success. If you’re looking to grow your online store, ecommerce email marketing will play a central role in your marketing strategy. Let’s find out how. 1. Retain more customers Did you know that retaining customers is more cost-effective than acquiring new ones? Existing customers are 50% more likely to try your new product. Simply because there's already a foundation of trust. In fact, 31% of your existing customers are more likely to spend more resulting in a boost in average order value. Email marketing allows you to nurture existing... --- > Klaviyo is the top choice for e-commerce businesses seeking advance email marketing tools, while Privy has been a game-changer for small businesses - Published: 2024-10-09 - Modified: 2026-04-08 - URL: https://www.inboxarmy.com/blog/privy-vs-klaviyo/ - Categories: ESP Comparison and Migration In the bustling digital space, where 81% of SMBs rely on email as their primary customer acquisition channel, choosing the right email marketing tool is mission-critical. Consider this: The US ecommerce sales are projected to exceed $1. 2 trillion in 2024. The stakes have never been higher. Enter Privy and Klaviyo, two heavyweight contenders in the arena of e-commerce email marketing. But which one of these will help you as online stores claim a bigger slice of the e-commerce pie? The Klaviyo vs Privy comparison will help you decide. Let’s find out. Overview of Privy and Klaviyo Privy and Klaviyo are both full email marketing suites that cater to e-commerce businesses, but they have distinct approaches and strengths. Privy is known for its user-friendly interface and focus on driving maximum list growth. It excels in creating popups, signup forms, and embedded forms to capture leads and convert website visitors. Privy offers a range of features including email marketing, SMS marketing tools, and abandoned cart recovery, making it an attractive option for startup brands and small to medium-sized online stores. Klaviyo, on the other hand, positions itself as a more advanced full email marketing suite for analyzing customer data and crafting highly targeted email messages. It provides deep integration capabilities, powerful segmentation options, and advanced automation features. Klaviyo is often preferred by larger e-commerce businesses or those looking for sophisticated marketing campaigns. Making the Right Choice for Your Business Choosing between Privy and Klaviyo isn't about picking the "best" tool—it's about... --- > Email marketing can help lawyers & law firms retain existing clients & nurture new ones. It can improve your authority within the legal niche - Published: 2024-09-25 - Modified: 2024-11-12 - URL: https://www.inboxarmy.com/blog/email-marketing-for-lawyers/ - Categories: Campaigns, Email Marketing Email marketing is a powerful tool law firms can use to build stronger client relationships, stay top-of-mind, and grow their businesses. It enables you to deliver highly targeted content that helps you retain existing clients and attract new ones. In this guide, we'll take you through: The benefits 5 email marketing best practices The best email marketing platforms for law firms The performance metrics you need to track Let's dive right in. How Law Firms Can Benefit from Email Marketing If your law firm isn't taking advantage of email marketing yet, you're neglecting one of your most important marketing channels. Let's take a look at some of the many benefits of an effective email marketing campaign. Keep your clients informed: Email is the best way to keep your current clients informed of things like court dates, upcoming appointments, and changes to your firm's opening hours. Targeted legal marketing: By using tactics like segmentation and automation, you can deliver highly targeted messages to existing and potential clients. This makes them far more likely to convert. Enhance client relationships: You can use your email marketing campaigns to provide your subscribers with relevant and valuable content that helps to build user trust in your brand. Increased traffic: By including links to your site within your marketing emails, you can significantly increase the volume of traffic you drive to your law firm's website. Competitive edge: Email marketing can greatly improve your authority within the legal niche. As a result, you stay top-of-mind among your... --- > Learn about the benefits of email marketing for dentists, steps to create an effective email strategy, & the best practices to pay attention - Published: 2024-09-24 - Modified: 2026-04-03 - URL: https://www.inboxarmy.com/blog/email-marketing-for-dentists/ - Categories: Campaigns, Email Marketing In the digital age, staying connected with patients is vital for any dental practice. Unfortunately, sending the occasional update to your clients simply won't cut it. That's why you need to make the most of email marketing. It helps you retain your current patients and attract new ones. As a result, it can significantly increase your revenue. In our definitive guide to email marketing for dentists, we discuss: Why it's so important Its many benefits How to create an effective email marketing strategy The best practices you need to follow Let's begin! Why is Email Marketing Important for Dental Practices? Email marketing is important for any type of business - and dental practices are no exception. In fact, 64% of small businesses use email marketing. Your patients lead busy lives and the simple email is the perfect way to keep in touch with them. You can use this marketing channel to remind them about things like check-ups, routine cleanings, and even dental surgery. By doing so, you can maintain your patient relationships and improve customer retention. However, dental email marketing isn't just about sending appointment reminders. It's also a great way to attract new customers to your practice. It enables you to market your services to potential patients looking for a new dentist, so you can grow your practice and increase revenue. 5 Benefits of Email Marketing for Dentists Still not convinced that your dental practice needs email marketing? Let's take a look at some of the main benefits. 1.... --- > Klaviyo is better suited for eCommerce businesses. Aweber is well-suited for small to medium-sized businesses that need basic solutions. - Published: 2024-09-24 - Modified: 2025-07-23 - URL: https://www.inboxarmy.com/blog/klaviyo-vs-aweber/ - Categories: ESP Comparison and Migration If you’ve been looking for the right email marketing software for your business, chances are you’ve come across Klaviyo and AWeber. These platforms offer robust tools and capabilities that businesses can leverage to enhance their customer relations. However, since they cater to different needs and audiences, you need to evaluate which of them best aligns with your marketing strategy. Don’t know where to start? We’ve got you covered! In this article, we’ll explore how Klaviyo vs AWeber compare in terms of pricing, features, ease of use, and more to help you make an informed decision. Quick Summary: Which Platform is Best for You? Overall, knowing which platform you should choose largely depends on your specific business needs and goals. If you run an eCommerce business that requires advanced features like real-time segmentation, predictive analytics, and email automation, Klaviyo is the best option. However, if you own a small business or startup and are looking for an affordable, easy-to-use platform with basic campaign automation capabilities, AWeber may be a better fit . Klaviyo vs AWeber Overview Founded in 2012, Klaviyo is a popular marketing automation platform that's used mainly for email and SMS marketing. The tool offers advanced segmentation and reporting capabilities to help businesses of all sizes boost their retention and revenue. With Klaviyo’s features, businesses can effortlessly create highly personalized marketing campaigns. It’s no wonder why the platform has become a staple among e-commerce brands. AWeber, established in 1998, provides easy-to-use tools like email templates and builders to streamline... --- > Discover the benefits of automotive email marketing, campaign types, & get expert tips for crafting a successful strategy to boost engagement - Published: 2024-09-23 - Modified: 2026-04-06 - URL: https://www.inboxarmy.com/blog/automotive-email-marketing/ - Categories: Campaigns Looking for a way to accelerate your car dealership's growth? Automotive email marketing is just what you need. From promoting new models to offering exclusive deals, you can connect with your audience in a way that's personal, powerful, and cost-effective. In this guide, we'll cover: The benefits of automotive email marketing Different types of email marketing messages and campaigns Tips for creating a successful strategy Ok, let's roll out. Why You Should Care About Automotive Email Marketing If you're not already convinced that you need an email marketing strategy, the benefits of automotive email marketing discussed below will have you convinced by the end of this section. Cost-effective marketing channel Compared to other marketing channels, like social media, email is highly cost-effective. In fact, it's been shown that the average ROI for email is $36 for every $1 you spend. There are several reasons for this, such as: Low implementation costs: Email marketing is cheaper to implement than other digital marketing channels. To get started, you only need to budget for content creation and software subscriptions. Scalability: You can easily scale your automotive email marketing campaigns without greatly increasing costs. For instance, scaling from 100 to 10,000 subscribers comes with little increase in the marginal cost per recipient. Integration with existing systems: You can integrate email marketing with your existing CRM and other automotive industry software. This improves operational efficiency and keeps the costs down. Drives organic traffic A successful email marketing strategy is a great way to boost organic... --- > In this blog, explore 8 common ecommerce mistakes you might be making & learn how to fix them to improve your ecommerce store's performance. - Published: 2024-09-13 - Modified: 2026-05-13 - URL: https://www.inboxarmy.com/blog/ecommerce-mistakes/ - Categories: Campaigns, Email Marketing, Retail and Ecommerce The global e-commerce industry is thriving. It is projected to reach from $6 trillion in 2024 to $8 trillion by 2027. That’s almost 10. 05% compound annual growth rate (CAGR). While e-commerce is thriving, not every business succeeds in this competitive landscape. According to Forbes, an astounding 90% of e-commerce brands fail within their first four months of operation. So why do so many e-commerce start-ups fail? We decided to dive in and find out the truth. As an ecommerce email marketing agency, we’ve been fortunate enough to work with some of the most successful e-commerce brands. Hence, while we could analyze e-commerce failures, we are also able to articulate what can be done to avoid those pitfalls and follow the success patterns. In this guide, you’ll discover the most common yet catastrophic ecommerce mistakes. Not only that, you’ll also learn the best-practices to build a thriving e-commerce business. Let's dive in. Mistake #1: Choosing the Wrong E-commerce Platform In the past few years, numerous e-commerce platforms have emerged in the market. In such a crowded and cluttered marketplace, it’s crucial to choose the right platform. First, let’s talk about a few red flags to avoid while choosing an e-commerce platform: Lack of Essential Features: Low-budget platforms often limit customization, preventing you from creating unique, engaging online stores. This can negatively impact user experience and drive potential customers to competitors. Limited Scalability: Some platforms offer great customization but struggle to handle increased traffic or product volume as your business grows.... --- > Looking for best Thanksgiving email subject lines? This is your ultimate guide on compelling subject line examples to boost conversions. - Published: 2024-09-12 - Modified: 2025-12-12 - URL: https://www.inboxarmy.com/blog/thanksgiving-email-subject-lines/ - Categories: Campaigns, Holidays and Promos Thanksgiving is one of the biggest, and most anticipated, times of the year. Plus, with Black Friday and Cyber Monday happening straight after, it's one of the busiest periods for businesses of all sizes. It's a prime time to boost sales through an effective Thanksgiving email marketing campaign. And, catchy subject lines are the key to ensuring your emails get noticed and opened amid jam-packed inboxes. If you're strapped for subject line ideas, I've got you covered in this guide. Let's jump in! 25 Pre-Thanksgiving Email Subject Lines These emails promote early Thanksgiving deals and discounts, encouraging recipients to take action before the holiday season rush. Leverage Thanksgiving to promote Black Friday and Cyber Monday deals, capitalizing on the long weekend spending spree. "Waiting until the end of the month is overrated - holiday shopping starts now! " "The early bird catches the worm! " "Psst! Thanksgiving (Black Friday AND Cyber Monday) came early! " "Countdown to your Thanksgiving feast starts now! " "We have something to tell you: Thanksgiving prep starts now! " "Black Friday deals incoming: Get the best deals NOW! " "Set your timers for the perfect Thanksgiving dinner ! " " Thanksgiving alert - sale begins TODAY! " "Don't delay, get your Thanksgiving essentials today! " "Thanksgiving begins NOW! " "Holidays made easy: Thanksgiving goodies on sale now! " "Happy Thanksgiving! Find discounts inside. " "3-2-1. Thanksgiving savings await... " Thanksgiving countdown... tick tock, tick tock. " "Pre-Thanksgiving buys just for you... " "Get ahead of... --- > Explore the best Cyber Monday subject lines to boost your email marketing success. Also read creative tips to increase your open rates - Published: 2024-09-10 - Modified: 2025-12-12 - URL: https://www.inboxarmy.com/blog/cyber-monday-subject-lines/ - Categories: Campaigns, Holidays and Promos Cyber Monday is the second-busiest online shopping day of the year. Riding on the tailwinds of Black Friday, it's become a mega source of income for many businesses. As of July 2025, reports show that almost 200. 4 million customers shopped online during Cyber Monday events. But with every eCommerce store vying for attention, how do you stand out in a crowded inbox? The short answer: A unique and catchy subject line. In this guide, we'll show you 121+ Cyber Monday subject lines that are sure to boost engagement, drive sales, and maximize your profits! Let's dive in. 24 Pre-Cyber Monday or Early Cyber Monday Subject Lines Pre-Cyber Monday emails are sent before the actual sale begins. They build anticipation, ramp up excitement, and promote the upcoming shopping event. By highlighting limited-time offers, you create a sense of urgency and motivate customers to shop sooner rather than later. Here are 25 examples: " Red Alert: Cyber Monday Deals Loading... " "Don't wait for Cyber Monday to start... Shop NOW! " "1 Day To Go Until The Biggest Shopping Event Of The Year! " "Turkeyed out? It's time for Cyber Monday deals! " ", Shop Til' You Drop: Cyber Monday Came Early! " "VIP Access: Exclusive Cyber Monday deals unlocked... " " DON'T HIT SNOOZE! Our Cyber Monday sale is (almost) here! " "Don't delay, take advantage of Cyber Week today! " "Bargain shopping doesn't get better than this... " "Unbeatable savings - they're a steal! " "On your marks, get... --- > Explore 15 Cyber Monday email examples and expert tips to inspire your 2025 campaign. Boost engagement and convert clicks to cash now. - Published: 2024-09-05 - Modified: 2025-01-06 - URL: https://www.inboxarmy.com/blog/cyber-monday-emails/ - Categories: Campaigns, Holidays and Promos Cyber Monday rides on the back of Black Friday and Thanksgiving, and has become a significant source of annual retail sales for eCommerce stores. But amid the chaos of countless email campaigns, how do you create one that stands out? To help you get started, we've put together this comprehensive guide which covers: Why Cyber Monday is important When is Cyber Monday 2025 15 Cyber Monday email examples Best practices and tips to optimize your Cyber Monday email campaigns Why Cyber Monday Is Important Cyber Monday and Black Friday go hand in hand, accounting for 13. 6% of annual shopping during Cyber Week. In fact, statistics show that consumer spending for Cyber Monday sales in 2025 is expected to reach $11. 3 billion, with the average American willing to spend $476 on Cyber Monday deals. Here’s why Cyber Monday matters: Sale potential: Cyber Monday is a goldmine for businesses. It's an opportunity for you to generate considerable revenue and boost sales. Customer acquisition: This event attracts new customers looking for deals. By offering tempting promotions, you can expand your business's customer base. Brand awareness: Marketing is all about boosting conversions and exposing your brand to more customers. Your brand's visibility will be enhanced through successful Cyber Monday emails with strong designs and catchy subject lines. Data collection: Tracking and analyzing customer behavior during Cyber Week tells you more about their spending habits and buying trends. This can be particularly helpful when planning future marketing strategies, allowing you to pivot and... --- > Get inspired by 20 great Black Friday email examples and templates. Also learn the best practices to kickstart your own email campaign - Published: 2024-09-03 - Modified: 2026-04-07 - URL: https://www.inboxarmy.com/blog/black-friday-email-examples/ - Categories: Campaigns, Holidays and Promos The biggest discount/offer holiday of the year just around the corner. It’s time to finish preparing your Black Friday email strategy. If you’re strapped for ideas, we're here to show you some of the best Black Friday email examples and why they work with audiences and drive conversions. Why Black Friday Email Marketing Matters? If you need some "reasons for the season" for why you definitely shouldn’t miss out on Black Friday email marketing this year: Approximately 87. 2 million US consumers did their online shopping on Black Friday in 2022. Consumers spent 6. 9% more on Black Friday in 2022. Black Friday emails have 20-30% higher open rates than average emails, and 10-15% higher click rates. Generally, the highest open and click rates occur on holidays – averaging 21. 8% vs 19. 4% open rates, and click rates of 9. 4% vs 8%. Black Friday shopping has steadily grown over the years – reaching nearly $10 billion in 2023, up from less than $2 billion in 2013! Beyond that, 2023 studies show that the majority of US shoppers prefer purchasing via an online store than going to brick-and-mortar stores. Combine the two – holiday season spending and eager online shoppers – and it’s just a big waste of money not to launch a Black Friday email campaign. 5 Pre-Black Friday Email Marketing Campaigns You might have noticed that Black Friday Sales are starting earlier and earlier every year, so it's not just about the day itself anymore. So whether... --- > I've put together a list of over 110 of the best Black Friday subject lines that you can either use directly or draw inspiration from. - Published: 2024-08-27 - Modified: 2025-12-12 - URL: https://www.inboxarmy.com/blog/black-friday-subject-lines/ - Categories: Email Marketing, Holidays and Promos Have you prepared your Black Friday campaign, planned special offers for subscribers, and crafted the perfect Black Friday emails? Before Black Friday week, there’s one thing you shouldn’t forget: compelling Black Friday subject lines that boost open rates, customer engagement, and sales, especially when you test them with an email subject line analyzer. These subject lines pique customer interest by conveying information on deals using hints, humor, and a sense of urgency. That's why I've put together a guide on 110+ of the best Black Friday email subject lines to inspire your own campaign. After all, you want to stand out in the crowded holiday inbox! Let’s dive right in! 21 Pre-Black Friday Email Subject Lines To Drive Sales Pre-Black Friday subject lines announce your sale, tell people what to expect, or offer early access to subscribers. “Waiting till Friday is overrated – we start early! ” “ Early Access: Save 30% Before Black Friday! ” “Get Your Exclusive Black Friday Deals Today! ” “An early Black Friday offer you can’t refuse ” “Early birds special – Black Friday starts on Monday! ” “Friday is for fun. Our Black Friday sale starts today! ” “Start your Black Friday wishlist today ” “Here's a Black Friday sneak peek at our discounts 🫣” “Get your Black Friday early access pass ” “Countdown to Black Friday starts now ” “Psst! Here are early Black Friday savings just for you... ” “See what’s in store: BF 30% sale SITEWIDE” “BLACK FRIDAY's starting early this... --- > Learn how to write heartfelt Thanksgiving emails with our expert guide. You'll get 5 top tips and 9 amazing examples! - Published: 2024-08-12 - Modified: 2026-04-02 - URL: https://www.inboxarmy.com/blog/thanksgiving-emails/ - Categories: Campaigns, Holidays and Promos For businesses of all shapes and sizes, Thanksgiving (turkey day) is one of the busiest and most lucrative times of the year--all thanks to Black Friday and Cyber Monday of course. That said, the holiday itself can be a time to engage your subscribers and customers outside of the regular holiday frenzy and really deliver some heartfelt sentiments. If you're searching for inspiration for this type of "warm and fuzzy" Thanksgiving message, we've got you covered in this guide that covers: How to write a heartfelt Thanksgiving email (with 9 examples) The best time to start your email campaign 7 top tips for writing Thanksgiving emails How to Write a Heartfelt Thanksgiving Email (with 9 Examples) Here are some of the best heartfelt Thanksgiving email examples we've come across. They demonstrate how to capitalize on the holiday spirit and warmly connect with your audience. You can use them to inspire your own Thanksgiving email campaign and use similar ideas to make your emails as engaging as possible. (If you’d rather hire an expert eCommerce email marketing agency to do it for you, get in touch with our email marketing firm. We're highly experienced at creating results-driven campaigns that increase engagement, improve open rates, and boost revenue. ) 1. Sakara - Heartfelt Thanks Email This Thanksgiving email from Sakara is a perfect example of how to tap into the spirit of gratitude during the holiday season. Firstly, it addresses the reader as a "Sakaralite" - an endearing term the brand uses... --- > Uncover the secrets to effective email marketing for small businesses. Also read the benefits, steps to set up a campaign, Tips, & more! - Published: 2024-08-09 - Modified: 2026-04-07 - URL: https://www.inboxarmy.com/blog/email-marketing-for-small-business/ - Categories: Email Marketing Email marketing can help your small business achieve huge growth. But if you don’t have much experience, it's hard to set up a campaign. We've created this in-depth guide to tell you everything you need to know before you get started. We'll cover: The benefits of email marketing for small businesses How to set up a campaign Tips and best practices for an effective campaign How to measure your campaign's success The top 5 email marketing platforms for small businesses Let's get started! The Benefits of Email Marketing for Small Businesses We cannot emphasize enough the importance of email marketing for small businesses. Here are just a selection of the benefits you'll get from email marketing: Email is a Reliable Marketing Channel Email marketing is more stable and reliable than other marketing channels like social media. Here's why: No reliance on algorithms: Unlike SEO and social media marketing, you don't need to adapt to algorithm updates. Platform control: Email marketing doesn't rely on third-party platforms or centralized networks. All you need is an email service provider (ESP) and a subscriber list. This gives you total control over your marketing platform. Audience control: You also don't need to rely on third-party platforms to access your audience. Once you have your list, you own it and you can move it between platforms as you wish. Low Cost Per Customer The majority of businesses spend thousands of dollars each month on SEO and social media marketing. This can create a barrier to entry... --- > Check out 7 jewelry email marketing examples that'll inspire your campaign. Plus, 5 strategies you can use to boost your conversions. - Published: 2024-08-02 - Modified: 2026-04-03 - URL: https://www.inboxarmy.com/blog/jewelry-email-marketing/ - Categories: Campaigns Email is a vital marketing channel for all types of businesses - and jewelry stores are no different. You need to create engaging and effective email campaigns that'll improve your open rates and increase your revenue. But where do you begin? We'll take you through seven amazing examples of jewelry email marketing and give you our top five strategies for success. Ok, let's do this! 7 Engaging Jewelry Email Marketing Examples To give you inspiration for your campaign, here are some great examples of marketing emails from leading jewelry brands. 1. Free Item Offer Email Typically, most brands offer discounts to their customers as incentives. However, it's also a good strategy to offer free products. It's an effective way to generate excitement about your brand and to earn the loyalty of your customers. If you have a brick-and-mortar store, you can use the offer of a free product to encourage customers to visit your business's physical locations. This is a good example of how to do it: Notice how the word "Free" is written in bold using a larger font size than the other text. This instantly draws the attention of the reader and emphasizes the most important piece of information. Plus, by asking customers to print off the email and bring it to one of their stores, the brand should see increased footfall which could increase sales. On top of that, the offer is very time-sensitive which creates a sense of urgency and makes it more likely for users... --- > Uncover 10 amazing Labor Day email examples to get you inspired. I've also shared strategies, subject line ideas, and much more! - Published: 2024-07-31 - Modified: 2024-08-02 - URL: https://www.inboxarmy.com/blog/labor-day-email/ - Categories: Campaigns, Holidays and Promos Labor Day is a popular sales holiday here in the states, and therefore a time to ramp up your marketing efforts. You need to create a solid email marketing strategy to maximize your revenue over the long weekend. To help you do this, I've put together this comprehensive guide which gives you: A brief explanation of Labor Day 10 engaging Labor Day examples 20 Labor Day email subject lines to inspire your campaigns Labor Day marketing strategies Tips for creating Labor Day messages to employees and your customers What Is Labor Day? Labor Day is a US public holiday celebrated each year on the first Monday of September. It honors the contributions of the country's workers and the American labor movement to US society. It has been a federal holiday since 1894, and in 2024, it falls on September 2nd. For US citizens, the three-day weekend traditionally provides one last chance to enjoy the summer before fall. For businesses, it's the perfect opportunity to clear their summer stock with big sales and get ready for the fall retail season. However, this doesn't mean businesses without seasonal stock can't get in on the action. It's traditional for most to offer larger discounts and offers during Labor Day weekend, and customers expect to be on the hunt for bargains during this holiday. So, no matter what industry or niche you're in, you should be making the most of it by creating an effective Labor Day email marketing campaign. 10 Labor Day Email... --- > Check out our September newsletter ideas that will boost your conversions this fall. I've also given tips for creating an engaging newsletter - Published: 2024-07-30 - Modified: 2025-12-12 - URL: https://www.inboxarmy.com/blog/september-newsletter-ideas/ - Categories: Campaigns September is jam-packed with holidays and opportunities to send unique email marketing campaigns. From holidays like Labor Day and National Coffee Day to the beginning of football season here in the US, there really is something for everyone. So, if you're not sending out newsletters in September, you're guaranteed to miss out on sales. We've taken out some september newsletter ideas that will leave your readers craving more. Also read: 10 tips for creating an engaging September newsletter. The most popular holidays in September 2025. September newsletter subject line ideas. 10 Tips for Creating an Engaging September Newsletter Follow these valuable tips to make your email campaign or newsletter as engaging and successful as possible. 1. Keep Your Branding Consistent Frankly, this is true for all of your email newsletter designs. Use the same fonts, colors, and logo(s) that you use for the content on your website and other marketing channels. Carrying that brand recognition and trust across all marketing channels is crucial. 2. Craft Valuable Content Bring relevance and value in every email you send. The content of your newsletters should be well-written, logically structured, valuable, and relevant to your audience's interests. This helps to make your content engaging and establishes you as a voice of authority. 3. Make it Highly Readable You'd be surprised how many newsletters have poor readability. To avoid this, make sure you break up the "walls of text" with bullet points and headings. Readers should be able to scan your newsletter to find the... --- > An expert guide on the best strategies and tips for perfectly optimized email marketing for higher education institutions. - Published: 2024-07-26 - Modified: 2026-04-06 - URL: https://www.inboxarmy.com/blog/higher-education-email-marketing/ - Categories: Campaigns, Email Marketing My email marketing career began during my time as a copywriter for an educational institution. I learned then that email marketing is just as important for higher education institutions as it is for any other business. It’s an efficient, cost-effective method to attract new students, retain current students, inform employees, and build a strong network of partners and donors. As you can imagine, these audiences present their own challenges and different email marketing program needs. In this article, I will discuss: Why email marketing is important for higher education institutions Five strategies you can employ quickly to see results Email marketing trends to look out for Top tips for creating successful email marketing campaigns While the focus will be on email marketing for higher education, I think you can extrapolate these ideas to other verticals as well. Let’s get started. The Importance of Email Marketing for Higher Education When looking to market your college or university, you’re typically looking at these main audiences: Prospective students (and their partners/guardians) Current students Employees Partners Donors (Alumni and otherwise) Other educational institutions The audiences offer their own challenges, but the benefits of using email marketing are plentiful: Promotion of your institution File this under, “Of course! ” Prospective students, partners, and donors have a vast array of choices when it comes to colleges and universities to attend or support. Your email marketing efforts are a great way to convince them to choose you. Easy ways to incorporate those “reasons to believe” include: Standout... --- > Check out the 8 best email marketing podcasts you should be listening to in 2025! We've covered everything from channels link to frequency. - Published: 2024-07-25 - Modified: 2025-05-28 - URL: https://www.inboxarmy.com/blog/email-marketing-podcasts/ - Categories: Campaigns There's so much to learn about email marketing and sometimes it can be tricky to find the best resources. I often find that podcasts are the best sources of insight and inspiration when I'm trying to increase my knowledge about a certain topic. Yet, with so many out there, how do you separate the good from the bad? Well, that's exactly why I've created this list of the eight top email marketing podcasts for 2025. My picks are: Email Einstein The Future of Email That InboxArmy Podcast Email Never Sleeps The Email Marketing Show Email's Not Dead Easy Email Marketing with Yael Keon Everything Email Podcast with Ken Countess OK, let's get started! 8 Best Email Marketing Podcasts Below, I've listed the eight best email marketing podcasts for 2025. They all have plenty to offer to aspiring email marketers and seasoned pros alike. 1. Email Einstein Podcast Frequency: Weekly The Email Einstein podcast is produced by Flowium. Hosted by Andriy Boychuk and Vira Sadlak, it focuses on email marketing for eCommerce businesses. I like this podcast because each episode pinpoints a specific topic and explores it in depth. For example, one episode focuses on email marketing strategies to increase sales around Mother's Day. Another discusses how to create email campaigns for nonprofit organizations. The vibe of this email marketing podcast is laid-back and informal. I'm very busy, so I appreciate the fact that the episodes tend to be around 30 minutes long. This means you can gain expert knowledge in... --- > Learn all about effective email newsletter design with my 8 tips, including personalized subject lines, perfectly formatted layouts, etc. - Published: 2024-07-18 - Modified: 2026-04-06 - URL: https://www.inboxarmy.com/blog/email-newsletter-design-tips-and-trends/ - Categories: Campaigns, Email Design and Copy Things like automation and segmentation are an important part of your email marketing strategy. Another critical need is for you to get your email newsletter design down to a T. To help you do this, we've put together a list of my top eight tips for designing email newsletters. They are: Personalize your subject lines Nail your layouts Create engaging content Include clear CTAs Add eye-catching visuals Use newsletter templates Customize the header and footer Pay attention to the fonts We've also included five of the best email newsletter design trends for 2025 to get you up to speed. 8 Email Newsletter Design Tips A Good newsletter design is the bedrock of any successful email newsletter template. Even if you get your automation and segmentation right, a poorly designed newsletter template won't achieve the results you're looking for. Below are eight tips for designing engaging newsletter emails that'll boost your engagement rates and get users to convert. 1. Personalize Your Subject Lines The subject line of your newsletter is the second thing a recipient sees when they receive your email (after they see who the email is from). It needs to grab their attention and make them want to open it. The subject line should clearly tell the reader what your email is about and should hint at how it can provide them with value. It can be personalized with the reader's name, too. When emails have personalized subject lines, they're more appealing to users and they're far more likely... --- > SaaS newsletters can help you connect with your audience, nurture them, & increase your conversions. We share 7 examples to show you how it’s done. - Published: 2024-07-11 - Modified: 2026-04-06 - URL: https://www.inboxarmy.com/blog/saas-newsletters/ - Categories: Campaigns SaaS newsletters are a powerful tool for connecting with your audience, nurturing leads, and increasing your conversions. The downside is that they're hard to get right. To make it easier, we've created a guide which covers: SaaS newsletter goals. What to include in them. Seven examples of industry-leading newsletters. By the end, you'll be ready to craft your own newsletter that helps you achieve your specific business goals. SaaS Newsletter Goals The goals of a SaaS newsletter are long-term, and it's unlikely that you'll see immediate results. They may also differ slightly between businesses. Generally, the goals of your newsletter will be: To keep your brand top-of-mind for prospects. To promote your brand as a thought leader within your niche. To nurture leads over time and turn them into paying customers. To promote upcoming events, discounts, and special offers. To educate your readers and make them more aware of common pain points and how your product helps them solve them. Worried you won't be able to achieve your SaaS marketing goals by yourself? Then you need InboxArmy. We'll carry out a full audit of your campaigns and provide a winning email marketing strategy that helps you craft the newsletters your audience can't wait to receive. What To Include In Your SaaS Newsletter? The type of content you could put in your newsletter includes: Excerpts of a blog or a full blog post from your site. Video content. Curated industry news. Short how-to guides and product tips. Challenges and contests. Reports,... --- > A nonprofit newsletter helps you build a community, engage donors, recruit volunteers, raise funds, demonstrate transparency, and raise awareness - Published: 2024-07-10 - Modified: 2026-04-06 - URL: https://www.inboxarmy.com/blog/nonprofit-newsletter/ - Categories: Campaigns Newsletters are a key part of every brand's email marketing strategy, and nonprofit organizations are no different. They're a great way to encourage users to donate or volunteer. Plus, they help retain existing donors and volunteers. To ensure you have a highly effective nonprofit newsletter, we’ll: Take you through the benefits. Explain how to create one. Give you 10 amazing newsletter ideas. Highlight five of the best newsletter examples we've come across. Nonprofit Newsletter Benefits Every nonprofit organization should have a newsletter. Why? Here are just a few of the benefits: Building a community: A newsletter is an excellent way to create a sense of community and belonging among your stakeholders and supporters. When they receive regular updates, they feel like they're truly a part of something. Raising awareness: Newsletters are one of the easiest ways to increase awareness of your nonprofit's programs, mission, and achievements. As more people become aware of your amazing work, you should hopefully see an increase in donations. Engaging your donors: Newsletters allow you to showcase the real-world impact of donors' contributions. It shows them why their donations are so important and meaningful, which can improve donor retention rates. Recruiting volunteers: Your newsletter is also the perfect place to share and highlight volunteer success stories and opportunities for new members to join your organization. This can help you recruit volunteers to take part in your organization's work. Raising money: Your newsletter can be used to promote upcoming events aimed at fundraising and can form a... --- > Learn how to create effective B2B email marketing campaigns with my in-depth guide. I give you five examples, some powerful strategies etc. - Published: 2024-07-02 - Modified: 2025-10-07 - URL: https://www.inboxarmy.com/blog/b2b-email-marketing/ - Categories: Campaigns In B2B (business-to-business) marketing, email is usually your most important channel. It helps you nurture relationships with leads, establishes you as an authoritative voice within your niche, and can lead to increased conversions and revenue. What Is B2B Email Marketing? B2B email marketing is the process of promoting your business's services or products to other businesses using targeted email campaigns. The main goals of B2B email marketing are to: Establish the authority of your brand. Tell businesses how your offerings help them solve specific pain points. Turn leads into paying customers. Nurture long-term relationships with potential customers. Introduce new products and features. Onboard new customers. Maintain customer engagement with your brand. Cross-sell/upsell to existing customers. As mentioned, email is often the most effective channel in an overall B2B marketing strategy. In fact, 50% of B2B marketers in the US say it's more impactful than their social media and content marketing channels. Clearly, it's vital that you nail your B2B email marketing strategy to boost your conversions and build lasting relationships with your customers. Similarities And Differences Between B2B Vs B2C Marketing B2C (business to consumer) email marketing is what most people think of when it comes to email marketing – the messages they get from the brands they buy from to satisfy their personal needs. B2B and B2C share many similar characteristics, but they have some major differences, as you’ll see below. The Similarities Goal-driven: Both are most successful when they let company goals and objectives drive marketing decision-making using... --- > Learn how to create an effective welcome email series to engage new subscribers. Also, check out some engaging examples & practices we have covered - Published: 2024-06-27 - Modified: 2026-05-12 - URL: https://www.inboxarmy.com/blog/welcome-email-series/ - Categories: Campaigns The heralded Welcome Email Series is the cornerstone of all successful email marketing strategies. This isn't just a one-and-done email. If you aren’t utilizing a well-thought-out welcome email you are leaving money on the table. Yes, this is your chance to offer a quick 10% off to get customers in the door—a huge driver for acquisition. But it's also your shot to stand out from the crowd and connect with your subscribers. In this article, we’ll discuss the different elements of a great welcome email sequence, from timing to design. We’ll also show you how some brands are flipping the script and creating unique experiences to inspire your emails. What is a Welcome Email Series? To start with the basics, an automated welcome email series is a sequence of emails sent to subscribers after they sign up on your website. The goal of this series is simple: nurture new subscribers and educate them about your business. The main purpose is to start a line of communication with your new subscriber and begin the steps to building a relationship. Building this repertoire with your subscribers is key to successful email marketing. It is rare for someone to buy at first glance; they need to know why you’re the right choice. This is where your welcome email comes in. The information inside your welcome email series will be different depending on your business type. But a standard welcome series usually has a new subscriber discount element, educates readers on your product or... --- > Klaviyo is ideal for eCommerce businesses looking for advanced email marketing & segmentation — iterable suits mostly the b2b businesses in industies like fintech, travel & consumer apps etc. - Published: 2024-06-24 - Modified: 2025-07-09 - URL: https://www.inboxarmy.com/blog/klaviyo-vs-iterable/ - Categories: ESP Comparison and Migration Klaviyo and Iterable are powerful email marketing platforms that allow advanced segmentation, automation, and analytics. However, they're each designed to appeal to different audiences. As a result, it can be hard to tell which is ideal for your specific business goals and needs. To make your decision easier, we've created this detailed comparison of the two tools. We've tested all of the key features and reviewed them side-by-side so that you can see which is best for which purpose. Klaviyo is ideal for eCommerce businesses looking for advanced email marketing, segmentation, and analytics Iterable suits mostly the B2C businesses in industries like fintech, retail, travel, and consumer apps. We'll also take you through the pricing, customer support, and user reviews for both platforms. Klaviyo Vs Iterable: Overall Comparison Feature Klaviyo Iterable Focus eCommerce B2C businesses (fintech, travel, etc. ) Price Starts at $20 per month (email only) Starts at $500 per month Free Plan Yes, and it’s fairly generous. No Email Design Drag-and-drop editor, HTML editor, and pre-built templates. Drag-and-drop editor, HTML editor, and fewer pre-built templates. Automation Pre-built workflows and triggers based on various customer data points. Fewer pre-built workflows and triggers based on various customer data points. Segmentation Advanced, granular segmentation based on data like purchase history. Advanced, granular segmentation based on data like purchase history. Analytics User-friendly analytics dashboard with built-in predictive analytics. Comprehensive analytics including predictive analytics, but a steeper learning curve. Integrations Hundreds, including Shopify, WooCommerce, and Magento. Native integrations with Shopify, WooCommerce, and Magento,... --- > Klaviyo is the better option for eCommerce business owners. HubSpot is a better option for businesses operating outside of the eCommerce niche - Published: 2024-06-21 - Modified: 2026-04-03 - URL: https://www.inboxarmy.com/blog/klaviyo-vs-hubspot/ - Categories: ESP Comparison and Migration Are you an e-commerce wizard, a B2B marketer, or a startup looking to choose between Klaviyo and Hubspot? It's an established fact that Hubspot and Klaviyo are two of the biggest players in the email marketing world. These two heavy hitters have been duking it out for the top spot in email marketing and CRM tools. But here’s the million-dollar question: which one is right for your business? That’s exactly what we’re diving into today. By the time you’re done reading, you’ll have a clear picture of which tool aligns with your marketing goals. No fluff, no jargon – just straight talk. Let’s dive in. . Quick Summary: Should You Choose Klaviyo Or HubSpot? To summarize, HubSpot’s email marketing capabilities are solid, but it's true strength lies in its broader marketing automation features. HubSpot is a strong contender if you need a platform to manage your entire marketing funnel. However, if you’re primarily focused on e-commerce and personalized email campaigns, Klaviyo might be the better fit. HubSpot’s impressive feature set might tempt you, but it’s essential to consider if it truly aligns with your business needs. As a powerful marketing hub, it enhances productivity and customer engagement by driving efficiency, aiding in measuring marketing investments and increasing overall traffic and conversion rates for businesses utilizing the platform. Let’s explore where HubSpot might fall short compared to Klaviyo: E-commerce Focus: While HubSpot can handle e-commerce, Klaviyo is tailor-made for online stores, offering more specialized features and integrations. Email Customization: Some users... --- > klaviyo vs Mailchimp - Both offer unmatched functionalities. We give you a detailed breakdown to help you decide which one is best for you. - Published: 2024-06-15 - Modified: 2026-04-08 - URL: https://www.inboxarmy.com/blog/klaviyo-vs-mailchimp/ - Categories: ESP Comparison and Migration Klaviyo and Mailchimp are sort of a legend in the email marketing landscape. And both of some incredible strengths and very few weaknesses. I still remember the later part of 2010 when Mailchimp dominated the email marketing scene. And right around 2013, Klaviyo emerged into the scene. And in no time, Klaviyo started gaining a lot of traction in the e-commerce landscape. Soon Mailchimp started catching up too. At Inbox Army, we have extensive experience using both these platforms for countless clients. Our research team completed some brilliant research by delving deep into each platform to gain insights into each. So you can make an informed decision before you make that leap of faith. In this comprehensive comparison of Klaviyo vs Mailchimp, we’re going super deep so you find it super easy to make the best choice. Let’s dive into this with a quick overview. Mailchimp vs Klaviyo: A Quick Overview of Email Marketing Platforms In comparison of the Klaviyo VS Mailchimp, there’s no superior tool There is no bad tool here, both can well complement each other for those who require both ESP and CRM features. Here's the lowdown: Choose Klaviyo if: You're an e-commerce wizard looking to harness the power of data. You're ready to dive deep into analytics and don't mind a learning curve. You're willing to invest time in building hyper-personalized, sophisticated email campaigns If Klaviyo is your pick, a trusted Klaviyo email marketing agency can handle migration and setup so you hit the ground running.... --- > ActiveCampaign vs Klaviyo: For an eCommerce business then Klaviyo is a better option. ActiveCampaign is better for non-eCommerce business. - Published: 2024-06-14 - Modified: 2026-04-08 - URL: https://www.inboxarmy.com/blog/activecampaign-vs-klaviyo/ - Categories: ESP Comparison and Migration So, you're ready to take your email marketing to the next level. You've heard of Klaviyo and ActiveCampaign, but which do you choose? Without testing the tools yourself, it can be tricky to tell which is right for your business. That's exactly why we've tested and reviewed them for you. In this side-by-side ActiveCampaign Vs Klaviyo comparison, we cover most important features like email design, automation, and audience segmentation. We also examine pricing, customer support, and the pros and cons of each. By the end, you'll know which platform aligns with your marketing goals. Note: These platforms update and upgrade their features and functionality all the time. Our email agency is ESP-agnostic. We don’t resell any tools or ESPs. The comparison presented below is based on my experience. ActiveCampaign Vs Klaviyo: Pros & Cons In this section, we'll examine the main pros and cons of each platform. ActiveCampaign Pros Can be integrated with more than 900 third-party apps. Gives you access to predictive analytics. Has an advanced segmentation feature that allows you to use tags to segment your audience and trigger workflows. Comes with more than 250 highly customizable email templates, so designing emails is a breeze. Comes with pre-designed automation templates for things like abandoned cart recovery emails. Cons It doesn't have a free plan. The interface is less user-friendly than Klaviyo. Klaviyo Pros Gives you access to predictive analytics so you can view metrics like churn risk and customer lifetime value. The interface is very user-friendly and easy... --- > Abandoned cart emails are automatic emails sent to people who add products to their shopping carts but fail to complete the purchase. - Published: 2024-06-05 - Modified: 2026-05-13 - URL: https://www.inboxarmy.com/blog/abandoned-cart-email/ - Categories: Campaigns, Email Marketing The average cart abandonment rate across all industries is 69. 57% (Baymard Institute). Chances are, your cart abandonment rate is in the same neighborhood. An Abandoned Cart isn’t just about money you didn’t gain, it’s also about money you lost. Abandoned Cart emails are not only easy to set up, but they’re automatically triggered. More importantly, though, they’re effective. The average conversion rate for abandoned cart emails is 18. 64% ( Barilliance). After reading this article, you’ll have everything you need to create abandoned cart emails that boost revenue for your business. What is an Abandoned Cart Email An Abandoned cart email is an email sent to people who add products to their shopping carts but fail to complete the purchase. These emails remind the person of their purchase and use psychology to convince them to complete it. Why You Should Send Abandoned Cart Emails Abandoned cart emails are effective at recovering sales and increasing profit. But why do they work? As most marketers already know, acquiring a new customer can cost 5 times more than retaining an existing customer. And the success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. While people who abandon carts aren’t necessarily existing customers, the same principle applies. They’re easier to convert because they’re already further down the sales funnel. So when trying to increase profits, plugging leaks in your funnel and reducing your cart abandonment rate is one... --- > Learn how to create an effective B2B newsletter, benefits of having a newsletter, & see examples of B2B companies that are nailing - Published: 2024-05-28 - Modified: 2026-04-06 - URL: https://www.inboxarmy.com/blog/b2b-newsletter-examples/ - Categories: Email Marketing Many B2B newsletters are incredibly dull and they get moved to the trash before you even open them. If your open rates are low, let's face it—your newsletter might fall into this category. The good news: It doesn't have to be this way. In this guide, you'll find some valuable tips on how to create an engaging B2B newsletter that's highly appealing to your target audience. We’ll also take you through the benefits of doing so, and give you some examples of B2B companies that are nailing their newsletters. B2B Newsletter Benefits Your email newsletter should be a key part of your B2B email marketing strategy. Here are some reasons why: Builds brand awareness Building brand awareness is one of the main goals of all digital marketing strategies. You can use your B2B email newsletter to keep customers informed about your business and the products or services you offer. With each newsletter, readers become more aware of your brand identity, your values, and how you can help them solve the problems that are common within their niche. With your newsletter, you can demonstrate your expertise, which helps to build trust with your audience. (Simply put, when it’s obvious you know what you’re talking about, your audience is more likely to trust you. ) This helps you stay top of mind with prospects and ensures you’re seen as an authority that can help them resolve their issues. Increases your ROI Email marketing, in general, is one of the most efficient and... --- > Learn about the benefits of eCommerce email marketing, the types of emails to send, best practices to follow, and future trends to watch - Published: 2024-05-23 - Modified: 2026-05-13 - URL: https://www.inboxarmy.com/blog/ecommerce-email-marketing/ - Categories: Retail and Ecommerce Before the internet was invented, email was already almost 10 years old. We know what you’re thinking. How can email still be relevant over 50 years since it was created? Because it's been around since the start of the digital age, it is known and (mostly) loved by all. Of the 8 billion people on earth, close to 4 billion are active email users. Even with new privacy regulations, email has the edge over the 3. 5 billion social media users. The icing on the cake? Email ROI can hit a whopping 4200%. With the help of Email Marketing software, e-commerce businesses can deliver personalized product recommendations, new product announcements, seasonal discounts, and tailored content, without breaking the bank. What is E-commerce Email Marketing? To start with the basics, ecommerce email marketing is part of your marketing strategy that involves sending promotional and educational emails to potential customers who have interacted with your online store or shown interest. There are a million different emails you can send as an ecommerce business. From transactional emails to automated workflows to product offers & sales, the key is understanding what works in email marketing and for your specific audience. Effective email marketing drives immediate purchases and nurtures long-term customer relationships through communication and value-added content. Which makes choosing the right emails and when to send them even more important. The Benefits of Email Marketing for E-commerce Email marketing is a must-have for any e-commerce brands. If you are selling products, your customers expect... --- > Discover 12 email marketing automation for ecommerce to boost customer engagement and sales. Plus, get expert tips for creating revenue-boosting campaigns. - Published: 2024-05-20 - Modified: 2026-04-11 - URL: https://www.inboxarmy.com/blog/ecommerce-email-marketing-automations/ - Categories: Campaigns, Email Marketing Unlike traditional retail, where face-to-face interactions guide customers through the buying process, online shoppers often need more personalized and targeted engagement to build trust and make purchasing decisions. Enters eCommerce email marketing automation. Email marketing automation empowers you to send the right message at the perfect moment, triggered by customers' actions. For instance, a customer abandons their shopping cart without completing the purchase. With automation, you can trigger a reminder email about the items waiting in their cart. Likewise, for customers who have already made a purchase, you can trigger a follow-up email after three days with personalized product recommendations based on their buying behavior. These automated emails are carefully designed to nurture leads and drive them towards conversions. In this article, we'll delve into the nuances of eCommerce email marketing automation — exploring different types of automation and sharing expert tips to help you create revenue-boosting email campaigns. 12 eCommerce Email Marketing Automations With Tips + Examples Let’s explore different types of eCommerce email marketing automations with practical tips and real-life ecommerce email examples to inspire your campaigns. 1. Welcome email automation The primary goal of welcome email automation is to make a positive first impression and initiate a relationship with new subscribers or customers. Welcome emails allow you to capitalize on the initial excitement and momentum that occurs when people first discover your business. If a person is interested enough in your business to subscribe, then they're likely interested in your products too. You can tap into this... --- > Explore impactful ecommerce email examples, including welcome emails, offer emails, Upsell emails, thank You email, order confirmation email - Published: 2024-05-07 - Modified: 2026-05-13 - URL: https://www.inboxarmy.com/blog/ecommerce-email-examples/ - Categories: Campaigns, Retail and Ecommerce Have you ever received an ecommerce email that nearly made you click "Buy Now" without hesitation? That's the power of great email marketing campaigns. As someone who's been on both sides of the email game - crafting marketing emails and eagerly opening them as a consumer - I can tell you that mastering this marketing channel can be a game-changer for your ecommerce brand. It is an established fact that email marketing offers a staggering ROI. For every dollar spent, you could see returns of $36 to $40. But achieving this isn't always easy. That's where learning from the best email examples comes in. In this comprehensive guide, we'll explore 20 ecommerce email examples that have proven their worth in the competitive world of online retail. Whether you're just starting your online store or looking to refine your ecommerce email marketing strategy, these examples will give you the inspiration you need to take your email campaigns to the next level. Let's jump in and find out what makes these awesome ecommerce emails tick! Lead Nurture Emails First up, let's talk about lead nurture emails. Did you know that brands with effective lead nurturing can reduce their acquisition costs by 33%? When I was first starting out in ecommerce email marketing that's a stat that caught my attention. Lead nurture emails are crucial for building relationships with your email subscribers and guiding them towards that first purchase. 1. Welcome Email Sequence Your welcome email is like a digital handshake - it... --- > Explore our curated collection of restaurant email marketing examples and expert tips to convert your subscribers into loyal customers - Published: 2024-05-07 - Modified: 2025-11-19 - URL: https://www.inboxarmy.com/blog/restaurant-email-marketing-examples-and-tips/ - Categories: Campaigns, Email Marketing, Restraunt and QSR After being in the email marketing industry for years and having worked with varied industries (including the restaurant industry), one thing is clear - teams that invest in email as a revenue channel drive higher retention and stronger YOY revenue stability. Email marketing creates measurable advantages for restaurants. Consumers generally spend around $166 each month on dinner outings, which means that every operator is fighting for a predictable share of that spend. Email is a direct way to earn that share. When a customer joins your list, it's because they want to, and they are more receptive to timely offers and updates. This control supports more predictable, repeat revenue. In this blog, I will break down some of the high-performing restaurant email marketing examples and the specific tips that will help you drive retention and increase performance. Is Email Marketing Effective for Restaurants? Simple answer? Yes, absolutely. In fact, it is one of the most reliable and profitable channels for restaurants. Recent data shows restaurants can generate $38–$42 in revenue for every $1 spent on email. Targeted sends can drive 3-5× more revenue per email compared to broad blasts. Industry benchmarks also show strong engagement: restaurant email open rates across industries are about 42. 35%. This is important because operators rely on only two things to remain profitable- Retention Revenue Predictability. Restaurants operate on thin margins. Many rely on repeat visits for long-term viability, and a large part of their revenue comes from repeat customers. Email gives operators a direct... --- > Direct to Consumer (DTC) marketing revolves around directly selling your products or services to your customers & shaping the entire customer journey - Published: 2024-04-26 - Modified: 2025-09-23 - URL: https://www.inboxarmy.com/blog/dtc-marketing-examples-benefits-strategies/ - Categories: Email Marketing Launched into the stratosphere by the Covid pandemic, Direct-to-Consumer (DTC) products and their requisite marketing have become the norm in today’s business world. The game-changing approach of DTC and ecommerce has allowed companies to cut out the middleman of retail, connect directly with their customers, and skyrocket sales. Need some proof? MVMT, a DTC eyeglasses company, rose to a $300 million company in just five years. The Hut Group (THG), a company made up of multiple DTC brands, rakes in over $1 billion a year. What changes has the DTC revolution brought about in terms of marketing? Let’s find out. What is DTC Marketing? DTC marketing is all about selling your products or services straight to your customers. It puts you in control of your marketing and sales efforts, from managing customer relationships to running your online store. Compared to traditional marketing, DTC requires more hands-on involvement but offers higher rewards. You can shape your brand exactly how you want it and gain valuable insights into your customers’ preferences. What’s the Difference Between B2C and DTC Marketing? You can safely think of DTC marketing as a subset of Business-to-Consumer (B2C) marketing. Both target end customers, but B2C marketing can often rely on wholesalers and retailers to carry a portion of the weight of both marketing and the actual selling process. This reliance can limit a brand’s control over sales strategy and brand visibility. With DTC, brands have total say over pricing, profit margins, and responses to market trends. With this... --- > here are 30 mother's day email examples, best practices and marketing ideas that can help you to create engaging campaigns - Published: 2024-04-10 - Modified: 2026-04-07 - URL: https://www.inboxarmy.com/blog/mothers-day-emails/ - Categories: Campaigns, Holidays and Promos The second Sunday of May in Canada and the US, and the fourth Sunday of Lent in the UK, is Mother's Day. The perfect occasion to honor and express gratitude to all mothers and even caregivers, it is one of the most important gift-giving holidays of the year! According to figures released by the National Retail Federation ahead of Mother’s Day in 2022: Approximately 84% of U. S. adults celebrate Mother’s Day. Mother’s Day spending was expected to touch $31. 7 billion. If you want to market your brand on this special day, Mother’s Day-themed email can help you to engage customers and drive conversions. This article will provide some amazing Mother’s Day email examples and strategies to make your campaigns stand out. Top-Notch Mother’s Day Email Marketing Templates and Examples To Get You Started! 1. Gifts that enhance experiences Source Athletic apparel brand Lululemon’s Mother’s Day inspires shoppers to give gifts that enhance outdoor experiences. The email template, choice of visuals, and accompanying copy lead to a strong CTA. The recommendations in the email make it easy for shoppers to find perfect gifts for their mothers in a short time. 2. Gift guides for modern moms Source Ecommerce platform's campaign taps into a specific target audience with a gift guide campaign themed around the top ten products for the modern mom. The direct approach, targeted copy, and reader-friendly email design set in vibrant colors make the email eye-catching and engaging, enticing the reader to explore further. 3. Highlight the... --- > Trigger email examples include welcome emails, free trial conversion emails, transactional emails, Cart abandon emails, Personal event emails. - Published: 2024-04-09 - Modified: 2026-04-03 - URL: https://www.inboxarmy.com/blog/trigger-emails/ - Categories: Campaigns A Triggered email Campaign plays a vital role in maintaining relevance with and greasing the wheels of the journey for your customers. But what exactly are triggered emails? In this article, we’ll peel the layers of the onion that is triggered email marketing and provide you with both an understanding of their role and complexity as well as trigger email examples you can use as inspiration for your next triggered email build. What are triggered emails? Triggered emails are automated emails sent to customers based on actions taken (or not taken) or events within your defined customer lifecycle. Ideally, at least one email is triggered automatically after said action is performed–with a series to follow, if appropriate. Each message in a triggered email series is meticulously designed to resonate with its recipient and be relevant to the action taken. These emails, when done right, can operate like precision-guided missiles, targeting specific actions. A great example of a trigger email is a Browse Abandon email. Let’s say you’ve been eyeing a particular jacket online for quite some time. Then, on a quiet Sunday afternoon, an email appears in your inbox. The subject line reads, “We know you want this jacket — Grab it for half the price! ” The best part about this? It’s set to run automatically. You just need to define the triggers and build the emails. (I know, easier said than done. ) Triggers can be anything from filling out a pop-up form, downloading an ebook, or celebrating... --- > Onboarding emails boost product usage, & improve customer retention. We have curated 20 great onboarding email examples to get you inspired - Published: 2024-03-28 - Modified: 2026-04-03 - URL: https://www.inboxarmy.com/blog/onboarding-emails/ - Categories: Campaigns You got the initial purchase or trial sign-up. Now what? It’s time to “onboard” these new customers to take your relationship to the next level. Effective onboarding is an essential step in your sales funnel. Onboarding emails generally get higher open rates and better engagement than your standard emails. So, your email onboarding strategy is not something to neglect. In this article, we’ll take a step back and give you a go-to guide for onboarding emails that will boost product usage, downstream conversion, and improve customer retention. Let’s jump in. What Are Onboarding Emails? Onboarding emails are a pivotal first conversation with customers who have agreed to a “first date” with you, but have not fully committed to you and your brand. The goal of these emails is to get these new customers to use your product, engage with your service, and make your brand an active part of their lives. With this goal comes the expectation of curating a sequence of personalized emails that cater to the various stages of your customer journey from this point forward. Whether it’s guiding new customers through activating accounts and using your service or giving them ideas of how best to utilize the product they just bought, a well-crafted onboarding email sequence can work wonders. What Are The Benefits of Investing in your onboarding emails? Customer onboarding is crucial to get right. Otherwise, you risk high drop-off rates, lower adoption rates, and, later down the road, reduced customer retention rates. Onboarding emails help... --- > Here are 42 August Newsletter ideas and subject lines that you can use this august season for your campaigns. - Published: 2023-06-12 - Modified: 2025-09-16 - URL: https://www.inboxarmy.com/blog/august-newsletter-ideas/ - Categories: Campaigns Whether you're seeking inspiration for captivating themes, eye-catching visuals, or compelling storytelling, we've curated a treasure chest of august newsletter ideas to help you craft a newsletter that will leave your readers craving more. August Newsletters Themes More often than not, August newsletters are filled with back-to-school. The days are stretched and the air hums with anticipation for fun family picnics. Here are 4 major themes that dominate the newsletter for this 1) Celebrate The Outdoors. August invites adventurers and nature enthusiasts alike. Craft a newsletter that celebrates the splendor of outdoor escapades—whether it's hiking through lush forests, basking in the warmth of golden sunsets, or savoring the simple joys of picnics in the park. Inspire your subscribers to embrace the call of the wild and explore the breathtaking wonders that nature has to offer. Road Scholar promotes celebrating the outdoors by outlining all the top spots to visit around the area. They have divided their recommendations based on the time it takes to read the place. Each of the recommendations is accompanied by a link that expands upon the place. (Source) 2) Seasonal Harvest August is a culinary playground, where the harvest season blesses us with an abundance of delectable delights. Let your newsletter tantalize taste buds and inspire kitchen adventures. From refreshing fruit recipes and mouthwatering barbecue ideas to cooling summer drinks and indulgent desserts, immerse your readers in a feast for the senses that celebrate the flavors of the season. Wonder Valley celebrates its bountiful harvest while... --- > EDM marketing stands apart from email marketing by utilizing diverse channels like text messages, PPC ads, social media, & remarketing - Published: 2023-06-06 - Modified: 2026-04-03 - URL: https://www.inboxarmy.com/blog/edm-marketing/ - Categories: Email Marketing Within the digital marketing landscape, Electronic Digital Mail (EDM Marketing) is one of the most constructive ways to connect with your customers. However, it’s still a blurry word, and many marketers are curious to know more about it. Not a problem! This article will round up all you need to know about EDM so that you can confidently integrate it into your marketing strategy. What Is EDM Marketing? EDM Marketing, or Electronic Direct Mail Marketing, involves promoting products to prospects who have opted-in via email. The strategy empowers businesses to target a large number of potential customers on various digital platforms, fostering relationships and driving sales via cross-channel marketing. Although often confused with email marketing, what makes EDM marketing different is that it leverages multiple media channels such as text messages, PPC adverts, social media, remarketing, and more. Benefits Of EDM Marketing For Businesses Typically, EDM marketing benefits are similar to email marketing. However, since EDM leverages a multi-channel approach, it offers even more benefits than stand-alone email marketing. Here are some of it's main benefits Extensive reach Per January 2022 statistics, in the US, 92% percent of the digital population reported using e-mails as a form of communication, followed by social media (83%) and other online messaging apps (67 %) of all U. S. users. It helps you leverage the benefits of email marketing and other online/offline platforms to reach your contacts. Time And Cost-Efficient Once your contact database is organized, you can send emails at a relatively low... --- > Here are 20 survey email examples & 12 templates that you can use for your email campaigns to get the best customer insights. - Published: 2023-05-30 - Modified: 2025-07-09 - URL: https://www.inboxarmy.com/blog/survey-email/ - Categories: Campaigns Do you want to transform your survey campaigns from ignored to irresistible? If your survey responses are falling flat, you are not alone. Most businesses get less than a 30% response rate from their survey campaigns. In this article, we are going explore proven survey reminder examples & templates that can help you achieve a survey response rate of up to 40%. Before digging in, let's take a quick look at what survey emails are. What Is A Survey Email? A survey email is sent to subscribers to obtain feedback, information, or opinions about your products or services. Survey emails can be useful in many ways such as - researching new products, gaining customer insights on products or services, or even understanding the customer experience. The responses are recorded in the survey tool database for further analysis. Automated survey reminder emails can help you send timely follow-ups. Thereby increasing the chances of getting a higher response rate. For example, a home appliance brand wants customer feedback about a recently launched product. Since they already have customer email addresses, the company can collect their feedback through the survey campaign. The email approach facilitates timely feedback from the targeted audience. Why Survey Reminder Emails Are Important? Here are a few reasons why survey reminder emails are more important than you ever thought: Increase response rates: This one is obvious. You will get more responses from folks who missed the survey request. Collect more feedback: More valuable feedback means more data for analysis.... --- > When you outsource email marketing, choose a company that specializes in email. Save your time & focus on strategy and other channels. - Published: 2023-04-26 - Modified: 2025-11-13 - URL: https://www.inboxarmy.com/blog/outsourced-email-marketing/ - Categories: Email Marketing Email marketing is one of the most popular marketing channels. For every $1 you spend, email marketing drives an ROI of $36, which is higher than most marketing channels you’re probably already using. In fact, 30% of marketers agree that email marketing delivers the highest ROI among all other digital marketing channels. And it’s no surprise that 58% of people check their email before social media. But, it doesn’t matter how effective the channel is, reaching the right people, at the right time, while also maintaining personalization and relevance is equally important. As established, email is a very important part of your marketing strategy, but sometimes a business is not entirely capable of handling the end-to-end process. Small details that may seem trivial can actually make a huge impact. Did you know - 69% of people report emails as spam solely based on subject lines. 56% of US consumers unsubscribe when they receive four or more marketing emails a month from one brand. 50% of people delete emails that are not mobile-optimized. 71% of consumers expect a personalized experience from a brand, however, 76% of people feel frustrated if the relevant communication isn’t put across. Poor list hygiene and high bounce rates can damage senders’ reputation and affect deliverability, thus, the probability of your message landing in spam folders increases. Such setbacks could be the result of something as simple as a lack of expertise, or maybe you’re just short on time. This is where outsourcing comes in. In this... --- > Explore the best Brevo (Sendinblue ) alternatives for email marketing. Compare platforms, pricing, automation strength, and scalability to choose the right solution. - Published: 2023-04-25 - Modified: 2026-04-08 - URL: https://www.inboxarmy.com/blog/brevo-alternatives/ - Categories: ESP Comparison and Migration When teams come to us to talk about Brevo (previously known as Sendinblue), the story is usually the same. They started to use it because it was simple, easy to get live, decent prices, a comprehensive platform, and all of this seemed more than enough... at first. Then, things change. After thorough research and in-depth testing of email platforms, we see a clear pattern. As programs scale, Brevo starts to feel limiting. Automation gets more complex, and segmentation needs to be more sharpened. Pricing also increases based on the send volume. At that stage, the question is not “Is Brevo bad? ”, the actual question is “Is Brevo still the right fit for where we are now? ” In this guide, we break down the strongest Brevo alternatives we’ve tested, what each one is best at, and when is the best time to switch. Why You Might Need a Brevo Alternative Brevo is a strong platform to start with email marketing. However, from research and hands-on testing across multiple ESPs, we came across the fact that most teams typically begin exploring alternatives once they need more advanced automation and pricing that scales without limiting volume. Here are some common reasons for switching: Segmentation and personalization depth feel limited Testing and workflow changes slow down experimentation Pricing increases quickly with higher sending frequency Collaboration and workflow management can feel restrictive Omnichannel orchestration lacks advanced control So, let’s look at some Brevo alternatives at a glance MailerLite - Best email deliverability and... --- > Klaviyo pricing is based on the total number of active contacts you have in your account. Its free for upto 250 contacts. - Published: 2023-03-16 - Modified: 2025-08-22 - URL: https://www.inboxarmy.com/blog/klaviyo-pricing/ - Categories: ESP Comparison and Migration If you use Klaviyo, your bill might look different this year! The 2025 pricing update changes how brands are charged, making list management more important than ever. Here’s what’s new, how it affects you, and how to stay ahead of the curve. Important Klaviyo Pricing Changes and Updates In February 2025, Klaviyo introduced a new pricing model that changes how businesses pay for email and SMS marketing. The update affects how brands budget and manage campaigns. Here’s a look at how the new pricing works, what it means for you, and how to adjust your account to keep costs under control. February 2025 Klaviyo Pricing Update – What You Need to Know Klaviyo’s new pricing took effect on February 18, 2025, bringing big changes for many users, especially those on older plans. The update adds automated billing to make account management easier and aims to match pricing more closely to actual usage. Klaviyo says the goal is to keep billing simple, give customers more flexibility, and ensure plans reflect the value they get. For eligible users moving to profile-compliant plans, a discount has been applied to limit any email plan price increase to 25% or less. Billing Shifts to Active Profiles + Email Sends Klaviyo’s new pricing is now based on active profiles and email sends, replacing the old email-volume model. This could raise costs for businesses with large numbers of inactive contacts. Billing is now based on your active profile count. Shift from email-volume pricing to active-profile billing. All... --- > Be it B2B, B2C or D2C, anyone can benefit from the creation of email templates. You can save time & improve the quality of your communications - Published: 2023-03-06 - Modified: 2026-04-07 - URL: https://www.inboxarmy.com/blog/email-marketing-templates/ - Categories: Campaigns - Tags: Email marketing templates In 2022, the monthly average of email opens recorded for each month was 1.5 billion. Now with that email open rate, how do you stand out in the already-overcrowded inbox? You read it right. A well-designed email marketing template elevates reader engagement, leading to better email click-through rates and increased sales. Table of Contents What Are The Benefits Of Email Marketing Templates? Who Needs Email Templates? Email Template ExamplesWhat Are The Best Practices To Create Email Marketing Templates? Essential UX UI Design Tips To Create Effective Email Marketing TemplatesWhat Are The Top Trends For Delivering The Best Email Templates? Bonus: Where Can I Get Free Email Templates? Conclusion In 2022, the monthly average of email opens recorded for each month was 1. 5 billion. Now with that email open rate, how do you stand out in the already-overcrowded inbox? You read it right. A well-designed email marketing template elevates reader engagement, leading to better email click-through rates and increased sales. The challenges lies in crafting compelling email marketing templates. What Are The Benefits Of Email Marketing Templates? Email recipients tend to scan information and leave out emails, which don’t offer them valuable takeaways almost instantaneously. This is where a great email design comes into the picture. And since you can’t always create designs from the scratch, email template designs are your best bet. Instead of spending time formatting your email and crafting the content from scratch, you can simply select the appropriate template and make the necessary modifications. This not only saves time but also ensures that your emails are well-structured and easy to read. Here are some of the top benefits you can avail by creating stellar email marketing templates: Consistency One of the biggest benefits of using email marketing templates is consistency. When you use the same template for... --- > When we use a GIF in email, it breaks the monotony in static emails. Gifs are entertaining and they deliver a rich user experience. - Published: 2023-03-01 - Modified: 2026-04-07 - URL: https://www.inboxarmy.com/blog/gif-in-email/ - Categories: Email Marketing One of the biggest debates that’s been doing rounds on the internet over three decades now, is – how to pronounce GIF. Graphics Interchange Format or GIF was released in June 1987 by Steve Wilhite, while he was working for CompuServe. Table of Contents How Were Gifs Used Initially? Why should you use GIF In Email ? Brands that used GIF in EmailTake a look at some GIFs created and used by Inbox Army for its clients:Why Use GIFs In Your Email Marketing Strategy? Are GIFs Free To Use? Where Can You Find Free GIFs? Which Email Clients Support GIFs? How To Use GIFs In Your Email Marketing Campaigns? How To Add GIF To Your Emails? Some best kept secrets of using GIFs in emailsThe Cons of Using GIFsCalling it a day One of the biggest debates that’s been doing rounds on the internet over three decades now, is – how to pronounce GIF. Graphics Interchange Format or GIF was released in June 1987 by Steve Wilhite, while he was working for CompuServe. The animated image file extension was found as a mechanism to compress images with minimal data loss. GIF in email was simple, flexible, and perfect for pictures with lower-resolutions. Back then, Wilhite used a ‘soft g’ to make it sound like ‘JIF. ’ The wordplay was borrowed from the famed peanut butter brand Jif. And yet, the debate raged on as several netizens insisted on pronouncing it with a ‘hard g’ as in the word Gift (dropping the T there). Call it JIF or GIF or GIF(t), the file format’s popularity refuses to diminish over time. How Were Gifs Used Initially? In its nascent stage, GIFs were used mostly for still images. The sudden twist in the way... --- > we break down the Mailchimp Pricing structure so you can choose the best plan for your brand. The entry-level plans are highly competitive. - Published: 2023-03-01 - Modified: 2024-11-29 - URL: https://www.inboxarmy.com/blog/mailchimp-pricing/ - Categories: ESP Comparison and Migration When it comes to email marketing platforms, Mailchimp has a staggering market share of 72%. Even after offering all the advanced features right from the free plans, Klaviyo and Omnisend are still having a hard time getting close to Mailchimp. When it comes to email marketing platforms, Mailchimp has a staggering market share of 72%. Even after offering all the advanced features right from the free plans, Klaviyo and Omnisend are still having a hard time getting close to Mailchimp. So, what is it that makes Mailchimp so unique? Is it a cute monkey mascot winking at you? Or, is it the host of features it offers and the value it adds to the company with its low-cost plans? In this blog, we break down the Mailchimp Pricing structure and help you choose the best plan for your brand. Mailchimp Prices In a nutshell, the cost of Mailchimp Pricing plans is calculated based on your email list size. But, each plan comes with its email-sending limits. Some plans also limit the number of email contacts you can manage at any given time. Unlike Klaviyo, where you only have to pay for the active subscribers in your contact, Mailchimp charges you for dormant as well as unsubscribed contacts. Unless you are regularly maintaining the hygiene of your mailing list, your monthly costs can shoot up massively. Which Mailchimp Plan Should You Choose? Choosing the right Mailchimp plan for your business depends on several factors, including: your budget the size of your subscriber list specific marketing requirements. Let's talk about the reasons for choosing the specific Mailchimp plans. Pay-as-you-go Plan Now, Mailchimp also offers a pay-as-you-go where you have to pay only for emails you are sending to your subscribers. In this... --- > Braze vs HubSpot: If you want to create powerfully effective cross-channel customer engagement strategies then go for Braze. - Published: 2023-02-28 - Modified: 2025-06-11 - URL: https://www.inboxarmy.com/blog/braze-vs-hubspot/ - Categories: ESP Comparison and Migration For companies in any industry, “customer” equals to “boss”. To maintain operational continuity and ensure that the business remains on a growth path, it’s vital to stay in the boss’ good books. And to do this, companies and their sales and marketing teams must make a concerted effort to engage with their customers and consistently deliver great customer experiences. Here's where customer engagement (CE) and customer relationship management (CRM) platforms like Braze vs HubSpot come in. Braze has carved a niche for itself as a world-class platform that’s “purpose-built for customer engagement”. HubSpot is well-known as an easy-to-use, feature-rich, and free CRM for the “whole business”. All kinds of companies use these platforms to optimize their sales and marketing programs, delight their customers with engaging campaigns, and strengthen customer relationships over time. But which platform should you choose for your organization? Braze – one of the best customer engagement platforms that delivers enhanced messaging experiences across a variety of channels? Or HubSpot – a connected CRM that simplifies inbound marketing, unifies teams, and empowers them to delight customers throughout their journey? This article will help you make the right choice. Read on to explore the features and capabilities that make each platform unique and then decide which one is the best option between Braze Vs HubSpot for your brand and customers. What is Braze? Braze, formerly known as Appboy, is a customer engagement platform that can help your business to design and deliver meaningful customer experiences across many digital touchpoints.... --- > Learn how to use Mailchimp for your email marketing with this step-by-step guide. Mailchimp has a free plan for up to 2,000 subscribers. - Published: 2023-02-21 - Modified: 2026-04-07 - URL: https://www.inboxarmy.com/blog/how-to-use-mailchimp/ - Categories: Technical Essentials - Tags: How to use mailchimp Have you ever wished you had a crystal ball to help you create the perfect email campaign? While having a magical tool might be nice, there’s a solution along the same lines. Table of Contents What Is Mailchimp? How does Mailchimp work? Why Mailchimp might be the right ESP for youBasic Steps To Get Started With MailchimpUnderstanding the Mailchimp DashboardSteps To Set Up Email Automation In MailchimpCreate a Classic Automation in MailchimpWhat Can You Do With Mailchimp? What Are Mailchimp Limitations? Frequently Asked Questions (FAQs) Have you ever wished you had a crystal ball to help you create the perfect email campaign? While having a magical tool might be nice, there's a solution along the same lines. Mailchimp! It's an easy-to-use platform for creating, running, and measuring the success of your campaigns. In this blog, we'll explore how to use Mailchimp to create a successful email campaign so that, just like with a crystal ball, all you have to do is sit back and watch your results roll in. What Is Mailchimp? Mailchimp is the ultimate email marketing tool, giving you the power to communicate easily with your clients, affiliates, and other essential contacts. With a web-based platform, there's no need to download bulky software or install anything on your computer – navigating around the site is as easy as scrolling through a webpage. Streamline your workflow and let Mailchimp handle all your email correspondence needs. With Mailchimp, you can maximize the impact of your email campaigns – and get real-time insights into how they're performing. Take advantage of powerful features like mailing list management, template creation, segmentation, automation, and more to get the most out of your digital outreach. In addition,... --- > Email A/B testing is the process of sending one version of your campaign to a specific segment & a different variation to another segment - Published: 2023-02-08 - Modified: 2026-04-07 - URL: https://www.inboxarmy.com/blog/email-ab-test/ - Categories: Campaigns - Tags: ab testing in email, email a/b testing, email ab testing It’s likely that terms like A/B Testing can sound confusing and daunting, especially if you’re just starting with email marketing. Nonetheless, email A/B testing is an incredibly useful tool for email marketers who want to maximize the effectiveness of their email campaigns. Table of Contents What Is A/B Testing In Email MarketingSignificance of Email A/B Testing For MarketersShould you Test Your Whole List Or Just A Part Of It? A/B Testing Email Examples: What You Can A/B Test In EmailsHow To Set up An Email A/B Test? Frequently Asked Questions (FAQs)Summary It's likely that terms like A/B Testing can sound confusing and daunting, especially if you're just starting with email marketing. Nonetheless, email A/B testing is an incredibly useful tool for email marketers who want to maximize the effectiveness of their email campaigns. In fact, A/B testing is a common practice in the web space, with many businesses leveraging A/B testing for various aspects of their sites and email campaigns. Simply put, email A/B testing is not a particularly difficult concept to understand, so don't let it scare you off! In this guide, we'll cover the basics of email A/B testing for email marketers. Then, we'll look at what email A/B testing is, how it works and why email marketers should be utilizing email A/B testing to optimize their email campaigns. What Is A/B Testing In Email Marketing Email A/B testing - also called email split testing - involves sending two different versions of an email to two randomly segmented halves within the same email list. This helps to measure how one change impacts the outcome of the marketing campaign. Typically the changes are usually implemented in the subject line. Nonetheless, the changes may also be incorporated into the email body. Eventually,... --- > Braze vs Mailchimp - Both have unmatched functionalities. we have made a detailed comparison to help you decide which one is right for you. - Published: 2023-02-07 - Modified: 2025-09-16 - URL: https://www.inboxarmy.com/blog/braze-vs-mailchimp/ - Categories: ESP Comparison and Migration - Tags: braze, Braze vs. Mailchimp Your marketing function is vital to your company’s growth and competitiveness. To grow your business, you need to connect with your target audience, attract them with compelling content, and deliver promotional campaigns that showcase your brand is the best. Table of Contents What is Braze? What Can You Do with Braze? Who is Braze For? The Pros and Cons of BrazeWhat is MailChimp? What Can You Do with Mailchimp? Who is MailChimp For? The Pros and Cons of MailChimpBraze vs Mailchimp: A Head-to-head ComparisonIn-depth Analysis of Braze vs MailchimpFAQsBraze vs Mailchimp:? Which One Should You Choose? Your marketing function is vital to your company’s growth and competitiveness. To grow your business, you need to connect with your target audience, attract them with compelling content, and deliver promotional campaigns that showcase your brand is the best. And to top it all off, you need to do all of this consistently, continuously, & at scale. You must also be flexible enough to respond quickly to market developments and changes in your customers’ expectations. To boost your marketing ROI and compete more effectively, you need technology and automation, along with tools that combine the power of both. So we have created a detailed comparison between Braze vs Mailchimp The good news is that many such tools are available to help you with various aspects of your marketing program, including marketing automation, customer engagement, and omnichannel marketing. Two of the best tools are Braze and Mailchimp. Both are popular digital platforms for companies looking to streamline and scale up their marketing functions, get closer to their customers, and build mutually-beneficial relationships with them. However, choosing one between Braze vs Mailchimp is very challenging. This article will answer all questions so you can better... --- > Sending Win-back emails can be a great way to engage with customers who have stopped interacting with your business - Published: 2023-01-30 - Modified: 2025-10-12 - URL: https://www.inboxarmy.com/blog/win-back-email/ - Categories: Campaigns Customers often become inactive or churn from a brand over time. Further, there’s always a section of passive readers who aren’t engaging with your emails. Table of Contents What Is a Win-Back Email? When Should You Send a Win-Back Email? How To Create Effective Win-Back Campaigns? 20 Win-back Email ExamplesWin-Back Email Strategies To Re-Engage Your Lapsed CustomersWin-back email best practicesWin-Back Email Subject LinesFrequently Asked Questions (FAQs) Customers often become inactive or churn from a brand over time. Further, there’s always a section of passive readers who aren’t engaging with your emails. Win-back email are indispensable to rekindle and engage inactive users and reactivate their interest in your products. This audience can be a great way to generate more profit. Moreover, win-back emails can help refine your mailing lists & campaigns to provide better value and ensure your communications are relevant. In this article, we look at the why’s and how’s of win-back emails & how to craft effective ones that interest your customers and keep them engaged. What Is a Win-Back Email? A win-back email is an email that businesses send to subscribers who have stopped opening their email communications. It is usually part of an automated solution encouraging passive subscribers or contacts to re-engage with your brand. Win-back emails work by gently reminding these subscribers that your brand exists while providing a practical reason to return & interact with your business & call to action once again. As they are generally automated, it means they are automatically sent once a particular contact matches specific criteria (e. g. , hasn’t opened the last 3 emails). While a well-crafted win-back email can achieve its goal of... --- > Learn everything about Mailchimp abandoned cart emails here. From setting up to using it, we have covered all. Click here to know more. - Published: 2023-01-26 - Modified: 2026-04-07 - URL: https://www.inboxarmy.com/blog/mailchimp-abandoned-cart/ - Categories: Technical Essentials Abandoned carts are one of the most significant banes of the digital era. It represents a loss of potential sales opportunities and costs your business money. Table of Contents Setting the PrecedenceWhat Is a Mailchimp Abandoned Cart Email Series? Things to Consider Before Setting Up Your Mailchimp Abandoned Cart EmailsThe Pros and Cons of Using Mailchimp for Your Abandoned Cart Email SeriesHow to Set up an Abandoned Cart Series With MailchimpDesign Your Customized Mailchimp Abandoned Cart EmailsCreate an Mailchimp Abandoned Cart SeriesConfirm and StartFrequently Asked Questions (FAQs)Summary Abandoned carts are one of the most significant banes of the digital era. It represents a loss of potential sales opportunities and costs your business money. Fortunately, Our Mailchimp experts can help you to recover those lost purchases with Abandoned Cart Email feature. In this article, we’ll discuss everything you need to know about setting up and using Mailchimp Abandoned Cart Emails. We’ll also include a deep-dive case study to illustrate how effective this tool can be for your business. Setting the Precedence One of our clients, a global fashion retailer, witnessed an average of 56% cart abandonment rate. They had a good understanding of their customers, knew the value of one-to-one marketing, and had been working on their email marketing for months, trying to find ways to reach out to their customers and boost sales. They'd already attempted traditional marketing methods, but it just wasn't enough. That's when they reached out to us to explore possible solutions. First, we identified the customers that may be at risk of abandoning their carts. Then we set up automated emails that would be triggered when customers abandoned their carts. Finally, we... --- > Setting up up a flow in Klaviyo in not complicated. you can choose a flow from the library or can create your own customized Klaviyo flows. - Published: 2023-01-17 - Modified: 2026-05-12 - URL: https://www.inboxarmy.com/blog/klaviyo-flows/ - Categories: Campaigns - Tags: klaviyo email flow, klaviyo email marketing, klaviyo email marketing agency, klaviyo flows Email marketers are renowned for strategizing effective and high-performing email marketing campaigns. But email marketing is not all about sending flashy promotional and seasonal emails. Email marketers are renowned for strategizing effective and high-performing email marketing campaigns. But email marketing is not all about sending flashy promotional and seasonal emails. Brand marketing through emails also entails setting up subtle campaigns that establish a virtual conversation with the client and always keep your brand on their radar. So here is everything you need to know about setting up a Klaviyo flow. What are Klaviyo Flows? Automated email workflows are renamed to Flows within the Klaviyo platform. Flows are actions or sequences of actions that are set in motion after an external trigger. Data gathered from eCommerce platforms can also trigger these flows into action. Benefits Of Klaviyo Email Flows A carefully structured flow can ping the subscribers at the right time and give them the much-needed impetus, turning them into loyal customers. A thorough analysis of customer behaviour and browsing patterns can help you create highly personalised Klaviyo email flows using action and segment triggers. Birthday and anniversary emails can also set a semi-personal relationship with the customer and keep them returning to your store. 15 Best Klaviyo Flows That Boost Engagement Setting up the proper Klaviyo flow at the right time can significantly impact your customer experience. Whether it’s an onboarding flow or a win-back campaign, there are many ways to leverage Klaviyo’s features and take advantage of the power of automation. Let's look at some of the top ones you can use today: 1. Behavior-Based Thank You Flow Trigger: Completed Checkout A type of... --- > This article on email marketing will help novice marketers with an understanding of basics while giving more advanced marketers advice. - Published: 2023-01-16 - Modified: 2025-08-18 - URL: https://www.inboxarmy.com/blog/email-marketing/ - Categories: Email Marketing - Tags: email marketing importance, email marketing terminology, email marketing terms, everything about email marketing, why email marketing is important Email marketing is one of the best-known channels in the marketing domain. Its popularity can be ascribed to its convenience & reach. With email marketing, a single message can reach millions of people in a matter of minutes. Table of Contents What Is Email Marketing? Why Email Marketing Is Important70 + Email Marketing Terms Email marketing is one of the best-known channels in the marketing domain. Its popularity can be ascribed to its convenience & reach. With email marketing, a single message can reach millions of people in a matter of minutes. Unfortunately, not every person who begins implementing email marketing can expect to reach monumental figures immediately. It requires specific knowledge and expertise to utilize this channel effectively. To encapsulate, interact, nourish, and convert prospects, you must understand each step of an effective email marketing strategy. What Is Email Marketing? Email marketing is a sort of direct marketing in which you send customized emails to your email lists to enlighten them regarding your product or service. It may also persuade your email list to do something particular, such as making a purchase, scheduling a demonstration, enrolling for a trial, or signing up for an event. Email marketing is a critical medium both B2C, and B2B businesses use to boost brand recognition, increase client loyalty, and generate conversions. When done effectively, it can turn one-time consumers into recurring clients and persuade prospective leads to make their first purchase. The inbox has served as a hallowed location for communicating with relatives, friends, colleagues and, subsequently, companies since the beginning of the internet. Moreover, it's one of the most convenient ways to reach customers since it doesn't require recipients to check in at a particular website or open an app.... --- > Email Countdown Timer is a visual presentation of a timer counting down to zero. Learn everything about countdown timers in email here. - Published: 2022-12-21 - Modified: 2026-04-02 - URL: https://www.inboxarmy.com/blog/email-countdown-timer/ - Categories: Email Marketing - Tags: countdown timer in emails, email countdown timer An email countdown timer might seem gimmicky at first, but there is more to it than meets the eye. When you think about it, aren’t we all always counting down to something? Table of Contents What Is An Email Countdown Timer? Different Types of Countdown In EmailsHow to Use An Email Countdown Timer In Emails? Why Should You Use Email Countdown Timers In Your Emails? When Should You Use Countdown Timers In Emails? Examples of Using Email Countdown Timers How to Create A Countdown Timer For Emails? Advantages And Disadvantages of Using Countdown Timers In Email Conclusion An email countdown timer might seem gimmicky at first, but there is more to it than meets the eye. When you think about it, aren’t we all always counting down to something? Final hours before the Friday night plans, that one movie release, or maybe a trip you have been planning for months. And, sometimes, this eager anticipation pushes you to make last-minute decisions. Similarly, email marketers can utilize countdown timers in their templates to benefit from this basic customer instinct. Here is an expansive guide to help you make effective emails with countdown timers. What Is An Email Countdown Timer? Email Countdown Timer is a visual presentation of a timer counting down to zero. Often, these are live timers that are embedded in your email via HTML and CSS scripts. Some marketers also use countdown GIFs to achieve the same dramatic effect without the complexity of HTML coding. However, these GIFs can backfire if not integrated properly. Now, email countdown timers create a time-based scarcity to coax the readers to take immediate action. Placing the timer at the middle or the top of the... --- > Learn why email marketing is so important and what are the top 21 benefits of email marketing that can boost your strategy - Published: 2022-12-19 - Modified: 2026-04-03 - URL: https://www.inboxarmy.com/blog/benefits-of-email-marketing/ - Categories: Email Marketing - Tags: advantages off email marketing, benefits of email marketing, Email Marketing At a time when social media & other messaging platforms are witnessing unprecedented popularity, you’re likely to wonder if email marketing can still be a valuable tool for your business and what are the benefits of email marketing. The answer is a resounding yes! Table of Contents Why Email Marketing Is Important? Does Email Marketing Work For Every Business Type / Industry? 21 Benefits Of Email MarketingConclusion: At a time when social media & other messaging platforms are witnessing unprecedented popularity, you're likely to wonder if email marketing can still be a valuable tool for your business and what are the benefits of email marketing. The answer is a resounding yes! Survey findings aside. Some notable feedback from our clients proves that email marketing can be a great tool to boost business growth. Here are some facts and figures our clients have shared. Take a look! Another client: Revenue Report Why Email Marketing Is Important? Email marketing helps you reach and consistently connect with your audiences in a personalized way and increase sales cost-efficiently. It shows your desire to provide value to your customers, whether to onboard your new customers, re-engage the inactive ones, &/or drive sales or any other unique goal. Email marketing also works because you can reach many people with fewer resources and share information quickly and easily. Not only does it facilitate conversions, but email marketing helps you build credibility and establish a loyal customer base. Does Email Marketing Work For Every Business Type / Industry? Yes! Email marketing is beneficial for both B2B and B2C businesses of any size. However, it’s especially advantageous for small enterprises looking to expand their reach without a hefty marketing budget. According to Gartner, the rankings of the top six industries that use email... --- > learn How and when to send Upsell Emails, top tactics you need to use, how to write Upsell emails, examples to learn and inspire from. - Published: 2022-12-07 - Modified: 2026-04-03 - URL: https://www.inboxarmy.com/blog/upsell-email-examples/ - Categories: Campaigns, Retail and Ecommerce - Tags: upsell email examples, upsell emails Most businesses and marketers overlook Upsell Emails and miss out on the revenue-boosting opportunity they provide. That’s because they don’t understand the art of the upsell email, & don’t even know where to begin with their Upsell Emails. Table of Contents How & When To Send Upsell EmailsWhen To Send Upsell EmailsHow To Write Upsell Emails That Work: Upsell Email Examples, Tactics & Best PracticesUpsell Email Subject Lines That Get OpenedBoost Your AOV Today! Most businesses and marketers overlook Upsell Emails and miss out on the revenue-boosting opportunity they provide. That's because they don’t understand the art of the upsell email, & don’t even know where to begin. The emails they create lack strategy & simply promote their bestsellers hoping, on a whim, that their audience will buy products simply because they're popular. Most of the emails we've seen (from our clients and other businesses) don't effectively position the products they're upselling. Then, once their emails generate little to no revenue, they dismiss Upsell Emails as a waste of time. After creating dozens of Upsell Emails for eCommerce, SaaS, & service-based businesses, we can affirmatively say that they're one of the fastest and most effective ways to grow your business by increasing your Average Order Value. We know how to create emails that work because we've seen the upsell tactics that work and those that don't. And if you've read our guide on the Top 13 High-ROI eCommerce Email Automation Examples (where we rank email automations in order of their revenue-boosting potential), you know that we rate these emails highly. In this guide, we're going to teach you: How and when to send Upsell Emails The top tactics you need to use to create Upsell Emails that convert... --- > Learn about Real estate drip campaigns from strategy to how to create each type of drip campaign to Dynamic content & Email deliverability. - Published: 2022-11-24 - Modified: 2026-04-06 - URL: https://www.inboxarmy.com/blog/real-estate-drip-campaign/ - Categories: Campaigns Drip campaigns can be used strategically to put your client acquisition on autopilot. With a good real estate drip campaign strategy, you can attract new cold prospects, nurture them into warm prospects, and convert them into clients (or at least make the work of closing business much easier for you/your sales team). Table of Contents How To Design Your Drip Campaign StrategyHow To Create Each Type Of Real Estate Email Drip Campaign Real Estate NewslettersReal Estate Newsletter Examples2. ) ZillowBrowse Abandonment Email CampaignsUsing Dynamic ContentHow To Improve Deliverability Drip campaigns can be used strategically to put your client acquisition on autopilot. With a good real estate drip campaign strategy, you can attract new cold prospects, nurture them into warm prospects, and convert them into clients (or at least make the work of closing business much easier for you/your sales team). But to create a proper real estate drip campaign strategy, you'll need to know which drip campaigns to create and how to create them. This guide will teach you: Which drip campaigns to create for each part of your sales funnel. How to create each type of drip campaign (Welcome Emails, Newsletters, and Behaviour-Targeted Drip Campaigns) How to use dynamic content to increase the effectiveness of your drip campaigns. How to improve email deliverability (a major problem for real estate email marketers). How To Design Your Drip Campaign Strategy The purpose of drip campaigns is to move prospects through the stages of your sales funnel. You should have a drip campaign targeted at each stage. Top Of Sales Funnel: Welcome Email: introduce prospects to your business, describe what you do, and describe how you can help them. Newsletter: share helpful information about your services and offerings, as well as info that helps prospects resolve their problems and achieve their goals. Middle Of... --- > Here are the Email Marketing Personalization techniques that every marketer should follow to boost revenue. Click here to know more. - Published: 2022-09-29 - Modified: 2026-02-06 - URL: https://www.inboxarmy.com/blog/email-marketing-personalization/ - Categories: Campaigns - Tags: email personalization, email tactics, email techniques Many marketers have heard that email marketing personalization increases email-driven revenue, but they don’t have a proper understanding of how or why. Table of Contents What Is Email Personalization? 3 Steps To Creating Personalized Email CampaignsThe 3 Primary Objectives of Email PersonalizationThe Keys To Understanding PersonalizationPersonalization Tactics That Increase OpensPersonalization Tactics That Increase Product EngagementPersonalization Tactics That Build Stronger RelationshipsPersonalization Tactics That Drive Conversions Many marketers have heard that email marketing personalization increases email-driven revenue, but they don't have a proper understanding of how or why. According to Experian Marketing Services study Personalized emails have 6 times higher Transaction rates. Isn't that amazing? They know that there's plenty of data showing that email marketing personalization works. But they don't understand how personalization improves email marketing strategy overall or how to apply it to their business specifically. So they end up just using the same basic, marginally-effective tactics recommended by others — such as using the recipient's name in the email intro and subject line. While these commonly suggested tactics work (to a degree), they often leave marketers disappointed when they fail to achieve the desired results - i. e. significant increases in revenue. That's because random personalization tactics by themselves aren't enough. To create an effective personalization strategy, you need to: Develop a deeper understanding of how personalization optimizes your email marketing strategies. Build a personalization strategy that’s specific to your business. Employ the most effective personalization tactics. In this article, we'll cover all three of those topics, teach you how to build a revenue-boosting email personalization strategy, and use personalization examples from our clients and other businesses to illustrate each concept... --- --- ## Podcasts > In this podcast, InboxArmy hosts Scott Cohen & Garin Hobbs talk with LB Blair about Yotpo shutdown challenges and migration strategies. - Published: 2025-09-10 - Modified: 2025-09-10 - URL: https://www.inboxarmy.com/podcasts/navigating-the-yotpo-migration-with-lb-blair/ - Podcasts Category: Internal Podcast Email is hard. It's even harder when you have a necessary email platform migration sprung on you, like the case of Yotpo's email and SMS customers. Join Scott Cohen, Garin Hobbs, and LB Blair as they discuss the key factors to consider when choosing a new ESP, the mistakes to avoid in the process, and more. InboxArmy is also offering special reduced pricing for Yotpo customers who need to migrate. You can learn about our ESP migration services here: https://www. inboxarmy. com/yotpo. https://www. youtube. com/watch? v=tE1pgJXUdsg --- > Chris Behrens joins Scott Cohen & Garin Hobbs to discuss cleaning up data mess for smarter, AI-driven email marketing success. - Published: 2025-07-11 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/handling-your-mess-of-data-in-email/ - Podcasts Category: Internal Podcast In this episode, Scott Cohen and Garin Hobbs welcome Chris Behrens, CEO of BearMail, to discuss how brands and marketers can get beyond "garbage in - garbage out" data to power their email marketing programs. The conversation dives into focusing on fundamental attributes in data collection while exploring the importance of understanding both data quality and consumer motivations. And of course, a natural discussion around AI and how important it is to have the right data to power it. https://www. youtube. com/watch? v=j3wr6gTHiTQ --- > George Pettigrew joins Scott Cohen & Garin Hobbs to discuss Intricacies of Email Design, accessibility, and common mistakes to avoid. - Published: 2025-03-26 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/the-intricacies-of-email-design/ - Podcasts Category: Internal Podcast In this episode, Scott Cohen and Garin Hobbs sit down with George Pettigrew, Creative Director at InboxArmy, to discuss the challenges and demands of effective email design. They highlight the importance of mastering design fundamentals, enhancing user experience, and leveraging design systems to create impactful email communications. https://youtu. be/A5isoetmxNY? si=qQIzuX_xTGXmbRCf --- > Catch Ryan Phelan, Chris Marriott, Scott Cohen, & Garin Hobbs as they discuss the challenges of selecting an ESP, AI's limits, & 2025 trends - Published: 2025-01-06 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/investing-in-email-the-right-way/ - Podcasts Category: Internal Podcast In this on-location episode from MediaPost's Email Insider Summit, InboxArmy's Scott Cohen and Garin Hobbs team up with Ryan Phelan, CEO at RPE Origin, and Chris Marriott, CEO at Email Connect, to explore the challenges of navigating the decision-making process when selecting and maximizing the potential of an email service provider. Come for the lively debate on AI’s limitations, and stay for the 2025 predictions shared by email marketing experts with over 100 years of combined experience. https://www. youtube. com/watch? si=exoH4v_4E_Mbwsop&v=dLCJ0WNJ0YM&feature=youtu. be --- > Scott Cohen & Garin Hobbs team up with LB Blair on the podcast to dive into email deliverability trends, spam traps, & cybersecurity threats - Published: 2024-11-19 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/the-year-of-deliverability-with-lb-blair/ - Podcasts Category: Internal Podcast In this episode of That InboxArmy Podcast, Scott Cohen and Garin Hobbs welcome back LB Blair, Chief Strategy Officer of Email Industries, to catch up on the latest updates and trends in email deliverability. The episode covers various topics, including email authentication requirements, content filtering, the importance of email hygiene, and even branch out into the evolving landscape of email security. https://youtu. be/9EYY0t5XDbk --- > Hank Hoffmeier from Kickbox shares insights on email's role in marketing, its connection with social media and SMS, & the future of AI in strategy - Published: 2024-10-25 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/email-importance-in-digital-marketing/ - Podcasts Category: Internal Podcast Hank Hoffmeier, Senior Manager of Marketing Operations at Kickbox, joins the podcast to discuss the integral role of email in the broader marketing ecosystem. The conversation touches on the interplay between email, social media, and SMS, the impact of AI on marketing strategies, and the future of email marketing innovations. https://www. youtube. com/watch? v=Ttf1XA5h3RA&t=2s --- > Explore how psychology drives marketing! Scott Cohen and Garin Hobbs talk with Sarah Levinger about consumer behavior, emotional triggers, and top book recommendations. - Published: 2024-10-25 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/psychology-in-email-marketing-with-sarah-levinger/ - Podcasts Category: Internal Podcast In this episode of That InboxArmy Podcast, Scott Cohen and Garin Hobbs welcome marketing psychology expert Sarah Levinger to explore the intersection of psychology and marketing. The fascinating conversation covered the importance of understanding human behavior, the emotional drivers behind purchasing decisions, and how generational influences shape behavior and marketing strategies. Come for the strategies and leave with some valuable book recommendations for marketers looking to deeper their understanding of consumer psychology. https://www. youtube. com/watch? v=a-SU8XB6xvg&t=68s --- - Published: 2024-09-26 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/email-testing-with-kath-pay-of-holistic-email-marketing/ - Podcasts Category: Internal Podcast If you've been looking at different ways to test your email campaigns, you've come to the right podcast. In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome best-selling author Kath Pay, founder of Holistic Email Marketing, to talk all things email testing. We dive into how to effectively use the scientific method as the basis for email testing, why achieving statistical significance is important, and the common mistake marketers make when testing. We go deeper on the challenges of testing during the holiday season, how to test for engagement and conversion performance, and how testing emotional and motivational drivers can lead to more effective email campaigns. --- > Oracle’s Lead Email Developer, Sarah Gallardo, dives into aspects of email accessibility, tips for ensuring accessibility in email design, code, & much more - Published: 2024-08-15 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/email-accessibility-with-sarah-gallardo/ - Podcasts Category: Internal Podcast In this episode, we welcome Sarah Gallardo, lead Email Developer at Oracle, to discuss the importance & major struggles of email accessibility. We dive into the details of how accessibility is not just a legal requirement, but a vital element of creating a great customer experience in the email industry. Watch or listen, this episode and get some great tips on how to focus on flexibility in design rendering and meeting other accessibility standards. --- > In this episode, Dr. Matthew Dunn explores AI’s evolving impact on email marketing, from user intent to privacy and data-driven personalization - Published: 2024-08-15 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/ai-and-personalization-with-matthew-dunn/ - Podcasts Category: Internal Podcast In this episode, Dr. Matthew Dunn of Social Signal AI and Campaign Genius joins InboxArmy's Scott Cohen and Garin Hobbs to explore the evolution of AI in email marketing. They discussed the challenges and opportunities AI brings, the crucial impact data plays in powering Artificial intelligence and personalization the significance of understanding user intentions. Additionally, the discussion highlights the growing concerns around privacy in the age of AI-driven personalization. Watch full video to learn more in detail: https://youtu. be/xGzv10rEcgY --- > Check our latest podcast with Lisa Jones sharing how to incorporate video into email marketing, & enhance the personalized experience - Published: 2024-07-26 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/video-in-email-marketing-with-lisa-jones/ - Podcasts Category: Internal Podcast Video is becoming a dominant force across all marketing channels, including email. In this episode of the InboxArmy Podcast, we welcome Lisa Jones, CEO of EyeMail, to explore in detail how EyeMail is tackling the challenges of incorporating video into email campaigns. We discuss various use cases for video in emails, such as enhancing employee engagement, sending event invitations, and other critical points in the sales and marketing journey. --- > Carlos Gil joins Scott Cohen to discuss blending email & social media, creating loyal advocates, and future-proofing brand relationships. - Published: 2024-07-09 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/intersection-of-email-social-media/ - Podcasts Category: Internal Podcast In this episode, InboxArmy’s Scott Cohen welcomes Carlos Gil, US Brand Evangelist for GetResponse, to discuss how email marketing and social media marketing work together. Carlos discusses the need for brands to humanize and future-proof their marketing by building better relationships with customers. They discuss the need for businesses to listen to their audience, engage with them, and focus on building advocacy. --- - Published: 2024-06-05 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/email-personalization-with-brian-riback-of-labrador/ - Podcasts Category: Internal Podcast In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome Brian Riback of Labrador to discuss the challenges of building and executing personalization in the right ways. In the conversation, Brian discusses the importance of data health, proper setup of data for rules- and non-rules-based personalization, and the role technology plays in enabling personalization. Join us as Brian passionately dives into the common sense needed to drive proper personalization. --- > Learn about the value of interactivity in email & challenges of its implementation. We also cover dark mode and the complexities it brings - Published: 2024-05-29 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/interactive-email-development-with-megan-boshuyzen/ - Podcasts Category: Internal Podcast In this Podcast, InboxArmy’s Scott Cohen and Garin Hobbs welcome Megan Boshuyzen, Senior Email Developer at Sinch, to discuss the intricacies of email development in interactive email, AMP for Email, personalization, and more. The overall discussion covers the value of interactivity in email as well as the hurdles of implementation. Join us for this awesome, lively & healthy conversation about transforming the landscape of email development. --- > Learn about Amp for email & how it enables interactive experiences inside the email. Also learn about WhatsApp’s marketing potential & cross-channel investments - Published: 2024-05-01 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/amp-for-email/ - Podcasts Category: Internal Podcast In this episode, InboxArmy's Scott Cohen and Garin Hobbs discuss AMP for Email and WhatsApp marketing with Nicholas Einstein of Netcore Cloud. The trio covers the capabilities and complexities of AMP for Email -- including its ability to enable interactive experiences inside the email. Nick also dives into the intricacies of WhatsApp's marketing potential, how it overlaps with SMS, MMS, and RCS, and how marketers should think about their cross-channel investments. A great listen for all. --- > Scott Cohen and Garin Hobbs interview Matt Holman about the importance of email marketing and its crucial role in the subscription marketing channel mix - Published: 2024-04-19 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/subscription-marketing/ - Podcasts Category: Internal Podcast In this episode, InboxArmy’s Scott Cohen and Garin Hobbs welcome Matt Holman, founder of Subscription Prescription and Commerce Catalyst. The conversation covers the challenges and strategies of running a subscription business and the importance of delivering value, understanding customer value, and reducing churn. We discuss the importance of email marketing and its ability to deliver value, customization, and storytelling and its crucial role in the subscription marketing channel mix. --- > Learn how AI is used in email marketing, examples of operative AI, performative AI, AI's Impact on Jobs, Upsides & it's drawback in Marketing - Published: 2024-03-22 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/operative-vs-performative-ai/ - Podcasts Category: Internal Podcast We keep it in-house this episode. Scott Cohen and Garin Hobbs discuss AI in email marketing and how there are differences between "Operative" AI and "Performative" AI. We also discuss the importance of human expertise as well as the limitations of AI in fully understanding and responding to human emotions and motivations. https://www. youtube. com/watch? v=2Nor9LfPjXc --- > Learn about email deliverability, Protecting Users from Scams & Attacks, SPF, DKIM, and DMARC, Sender Reputation, Future Trends with LB Blair - Published: 2024-02-29 - Modified: 2026-04-10 - URL: https://www.inboxarmy.com/podcasts/demystifying-email-deliverability-with-lb-blair/ - Podcasts Category: Internal Podcast Email deliverability is a complicated beast. LB Blair knows email deliverability. Having worked in construction, culinary, data analytics, even ATF compliance, it’s fair to say LB has seen it all. So when we wanted to get to the bottom of the very deep and complex domain that is email deliverability, LB was our first call. In this episode, LB joins our hosts, Scott Cohen and Garin Hobbs, to help us demystify what happens when you press “Send” on an email campaign. https://www. youtube. com/watch? v=JsoBaU6PpeE The discussion dives into why ISPs care about protecting their users from scams and attacks, the big changes at Gmail and Yahoo with regard to DMARC authentication and spam complaint thresholds, and what we really mean when we say “sender reputation. ” This is a fun, in-depth, very informative session that had the hosts writing notes, too! Enjoy! --- > Explore the importance of privacy in email marketing in this podcast episode. Stay compliant with laws and build lasting trust with your subscribers. - Published: 2024-02-21 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/privacy-in-email-marketing/ - Podcasts Category: Internal Podcast We are in an era where successful email marketing (and marketing of any nature) strongly depends on big data. While back in the 90s, where the internet was more like the wild west, you could get away with anything. Today, data management and privacy laws are reigning everyone in. While these may look like they’re restricting marketers, they’re actually helping reduce renegade outlaws from taking advantage of unwitting customers. They also help preserve the integrity of the industry. But the question remains – how can you succeed as a marketer while operating in the parameters of data and privacy laws? Data and privacy expert Dennis Dayman shows exactly how you can do that in this riveting interview. As an email marketer, staying on the right side of the law and managing customer databases is a tight rope you need to learn to walk. And this video teaches you exactly how to do that. --- > Explore how AI-generated subject lines can transform email marketing. Discover how AI boosts open rates, engagement, and overall campaign performance. - Published: 2024-02-20 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/ai-subject-lines/ - Podcasts Category: Internal Podcast The first shot you have at getting people to open your email is your subject line. Nail your subject line and the chances of your email campaign succeeding become higher. That’s why you need to invest in creating winning subject lines. This is where tools like Phrasee come in. Using powerful algorithms, they are able to predict subject lines that will result in higher open rates. That’s why we decided to invite Phrasee CEO, Parry Malm, to share his valuable insights into how subject lines impact your email campaigns. In this interview, Parry shares a lot of first-hand knowledge on topics. Don’t suspend your digital marketing just because of the global recession. This is actually the best time to connect with your audience and build meaningful connections. This is one interview every business person needs to watch as it is choke full of practical advice on how to thrive in these trying times. --- > Join Kath Pay as she unravels the intricacies of A/B testing in email marketing. Gain valuable insights to enhance your campaigns and drive better results. - Published: 2024-02-19 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/ab-testing-kath-pay/ - Podcasts Category: Internal Podcast What if we told you you’re doing your A/B tests wrong. Because you probably are. A/B testing is an important element of running effective email marketing campaigns. By creating different variations of your email and sending it out to a test audience, you gain insight into which email will drive more results. That is why you need to ensure that your methodology for conducting your A/B tests is spot on. Failure to do so could give you results that may look good for a current campaign but could lead to disaster in the next ones. And that’s why we would like to help you optimize your A/B tests and, ultimately, achieve your email marketing goals – including driving more revenue. Watch this eye-opening interview with Kath Pay as we discuss: Learn all this and more in this revealing interview with email marketing specialist Kath Pay. BONUS – Download our easy to use A/B testing cheat sheet to help you efficiently run optimized A/B tests. --- > Matthew Vernhout & Chris Donald talk about deliverability in this interview. Listen till the end, as it will help you prevent many deliverability problems - Published: 2024-02-18 - Modified: 2025-08-28 - URL: https://www.inboxarmy.com/podcasts/email-deliverability-matthew-vernhout/ - Podcasts Category: Internal Podcast No matter how well crafted your email copy may be, unless your recipients receive it, your campaign will be a flop. That’s why you need to pay special attention to email deliverability. Email deliverability is your ability to reach your subscribers inboxes. And no, it’s something that is guaranteed. There are many factors that could lead to your emails not making it to their final destination and resulting in your engagement rates (and revenue) plummeting. And most of these factors are a result of certain practices on your part. That’s exactly why we were compelled to talk about email deliverability in this special interview with Matthew Vernhout. A deliverability expert at Validity, Matthew reveals important truths. Learn all this and more in this highly informative interview. Remember, prevention is always better than cure – and this video will help you prevent a lot of deliverability problems. --- --- ## Glossary > Email leads are contact details of people interested in your business, gathered from channels like your website, social media, or email campaigns. - Published: 2024-11-22 - Modified: 2024-12-24 - URL: https://www.inboxarmy.com/glossary/email-leads/ Email leads are the contact details of people interested in your business. They’re gathered from various online channels like your website, social media, or email campaigns. The goal of collecting email leads is to nurture potential customers through the sales funnel and convert them into paying customers. Email leads are an asset to any business. They give you a direct line to potential customers and you can send them personalized content straight into their inbox. That level of personalization can boost engagement rates as the content is tailored to their interests and needs. Plus, email leads are not just valuable; they’re cost-effective. Unlike traditional advertising methods, email marketing requires minimal investment, making it ideal for businesses of all sizes. With the right strategy in place, email marketing can give you a high return on investment (ROI), making it a valuable and efficient part of any marketing strategy. Types of Email Leads Email leads can be classified into two main types: opt-in leads and bought leads. Opt-in leads are those who have given you their email address, usually through a sign-up form on a website or social media. These leads are high quality as they have shown interest in your business and are more likely to engage with your content. Bought leads are email addresses from a third-party provider. While this can give you lots of leads fast, they’re usually lower quality. --- > Email integrations connect your email marketing platform with other tools, like CRM systems, e-commerce platforms, or analytics software. - Published: 2024-11-22 - Modified: 2024-12-24 - URL: https://www.inboxarmy.com/glossary/email-integrations/ Email integrations are combining email with other systems, applications or platforms. They enable communication, data sharing and workflow automation to boost productivity and efficiency. Types of Email Integrations The type of integration you choose will depend on your business needs, goals and existing systems. Some common types of email integrations are CRM integration, social media integration, e-commerce integration and analytics integration. These integrations help you manage your customers, promote your products or services, track your sales and measure your performance. 1. CRM CRM (Customer Relationship Management) integration is connecting an email system with a CRM platform. With CRM integration you can automate email campaigns based on customer data, track customer interactions with emails and use email data to enrich customer profiles in the CRM. For example, if a customer clicks on a link in an email the CRM can record this action and update the customer’s profile accordingly. This can help you understand your customer's interests and behavior so you can create more targeted and personalized email campaigns. 2. Social Media Integration Social media integration is linking an email system with various social media platforms. This can help you reach more people, engage with your audience in different ways and track your social media marketing efforts. For example you can add social media buttons in your emails and ask recipients to follow you on social media or share your content. You can also track the number of clicks on these buttons and get valuable insights into your audience’s engagement with... --- > There are several types of ESPs. Some ESPs provide basic email services, while others offer more advanced features. - Published: 2024-11-22 - Modified: 2024-12-24 - URL: https://www.inboxarmy.com/glossary/email-service-provider-esp/ An Email Service Provider (ESP) is a company that offers email services to users. These services can be as simple as sending and receiving emails to more complex features like email design, automation, and analytics. The main function of an ESP is to be the middleman between the sender and the recipient, to make sure emails get delivered properly and efficiently. Businesses use ESPs for their email marketing campaigns. They provide the tools and infrastructure to send mass emails to customers, track performance, and optimize future campaigns based on that data. Types of ESPs There are several types of ESPs, each offering different services and for different needs. Some ESPs just offer basic email services like sending and receiving email. These are often used by individuals or small businesses with simple email needs. Others offer more advanced features like email design, automation, and analytics. These are used by larger businesses with more complex email marketing needs. They provide the tools and data to create, send, and optimize large-scale email campaigns. How ESPs Work ESPs work by being the middleman between the sender and the recipient. When a user sends an email, it goes to the ESP’s servers first. The ESP then processes the email and sends it to the recipient’s email server. The recipient’s email server then delivers the email to the recipient’s inbox. This ensures emails get delivered properly and efficiently. It also allows the ESP to track email performance and provide data to the sender. --- > The email preheader is the text displayed after the subject line in your inbox. Ideal length: 40-100 characters for optimal open rates. - Published: 2024-11-22 - Modified: 2024-12-24 - URL: https://www.inboxarmy.com/glossary/email-preheader/ The email preheader, officially the Johnson Box or preview text, is the text displayed after the subject line when you view an email in your inbox. The ideal length is between 40 and 100 characters, which is the maximum length that will be visible in most email inboxes and will optimize open rates. The preheader can be considered a second subject line, giving more context to the email content. While the subject line is meant to grab the recipient’s attention, the preheader provides more information to entice the recipient to open the email. It gives a preview of what’s in the email without giving too much away. This balance of intrigue and information is what makes the preheader a powerful email marketing tool. Why use Email Preheaders Email preheaders are important for several reasons. First, with the subject line limited to characters, the preheader is extra real estate to communicate your value proposition and make your email stand out in a crowded inbox. Second, preheaders can boost your email open rates. By giving a sneak peek of the email content, preheaders can grab the recipient’s attention and entice them to open the email. --- > An Email open rate measures the percentage of recipients who open a specific email out of the total number of emails sent. - Published: 2024-11-22 - Modified: 2025-02-18 - URL: https://www.inboxarmy.com/glossary/email-open-rate/ An email open rate is a metric used in email marketing to measure the percentage of people who open a specific email out of the total number of emails sent. It’s a key performance indicator (KPI) that shows how well your audience receives and engages your emails. Email open rate is a big part of your email marketing strategy as it affects other metrics like click through rate and conversion rate. Email Open Rates Calculation Email open rate is calculated by dividing the number of opened emails by the total number of emails sent, minus the emails that bounced. Then you multiply by 100 to get the percentage. This gives you a snapshot of how good your subject lines and preview text are as these are the only things recipients see before they decide to open an email or not. But email open rates can be misleading. Most email clients only register an ‘open’ when the recipient enables the images in the email to be displayed. So if a recipient reads the email without enabling the images, that won’t be counted as an ‘open’. Despite this limitation, email open rate is still a widely used metric in email marketing. Email Open Rate Factors Several factors can affect email open rates. These are the subject line, sender name, preview text and the time and day you send the email. The subject line is often the most critical as it’s the first thing recipients see. A good subject line can increase the... --- > Email segmentation divides your audience into groups based on criteria to deliver more relevant, personalized content, boosting engagement and conversions. - Published: 2024-11-22 - Modified: 2025-02-18 - URL: https://www.inboxarmy.com/glossary/email-segmentation/ Email segmentation is the process of dividing your audience into different segments based on certain criteria. It’s a way to personalize your marketing messages to meet the needs and wants of individual customers. The goal is to deliver more relevant and better email content to each segment and increase engagement and conversions. Segmentation is at the heart of email marketing and can make a big difference to your campaigns. By understanding and grouping your audience based on common characteristics,, you can tailor your messages to resonate more with each group and get higher open rates, click-through rates, and conversions. Email Marketing Segmentation Types There are many ways to segment your email list, and the method you choose will depend on your business, your goals, and your data. Below are some common types of email marketing segmentation. Note that these are not mutually exclusive. To get the best results, you can and often should use multiple types of segmentation in your email marketing strategy. Demographic Segmentation Demographic segmentation divides your audience based on demographic information such as age, gender, income level, education level, marital status, occupation, and more. It is one of the most common types of segmentation and is often the starting point for many businesses. Demographic segmentation can be very effective because these characteristics often map to consumer needs and wants. For example, a clothing retailer might send different emails to men and women or a university might send different messages to undergraduate and graduate students. Geographic Segmentation Geographic... --- > Email automation uses pre-defined rules and triggers to send emails automatically, streamlining and optimizing your email marketing with technology - Published: 2024-11-22 - Modified: 2026-04-03 - URL: https://www.inboxarmy.com/glossary/email-automation/ Email automation is a system that uses pre-defined rules and triggers to send emails to subscribers automatically. These rules and triggers can be based on many things, such as subscriber behaviour, preferences, or a specific schedule. For example, a welcome email can be sent as soon as a new user signs up, or a birthday greeting can be sent on a subscriber's birthday. At its heart, email automation is about sending personalized and relevant content to your subscribers without having to manually send each email. It’s about using technology to streamline and optimize your email marketing. Email Automation Components An email automation system has several parts. The first is the email marketing software or platform, which provides the infrastructure to set up and manage your email automation campaigns. This software allows you to create and design emails, set up automation rules and triggers, manage your subscriber list, and track and analyze your campaign performance. The second part is the subscriber list, which is the database of contacts to whom you will send your automated emails. This list can be segmented into different groups based on criteria such as demographics, behavior, or engagement level so you can send more targeted and personalized content. The third part is the email content. This includes the subject line, body text, images, links and call-to-action buttons. The content should be designed and written to be engaging, relevant and valuable to the recipient. It should also be optimized for deliverability and readability across different devices and... --- > A bounced email is an email that couldn’t get to the recipient’s inbox and got returned to the sender’s server. There are two types of email bounces: hard bounces and soft bounces. - Published: 2024-11-22 - Modified: 2024-12-24 - URL: https://www.inboxarmy.com/glossary/bounced-email/ A bounced email is an email that couldn’t get to the recipient’s inbox and got returned to the sender’s server. This can be for many reasons which we’ll get into below. Understanding email bouncing is key because it affects your email marketing. A high bounce rate can lead to decreased deliverability and even damage to your sender's reputation. So, understanding what a bounced email is, why it happens, and how to prevent it is important for any email marketer. Types of Bounced Emails You need to know about two types of email bounces: hard bounces and soft bounces. These two are differentiated based on the reason for the bounce and the permanence of the issue causing the bounce. Knowing the difference between these two types of bounces will help you strategize and take action to minimize your bounce rate and keep your email list healthy. Hard Bounces A hard bounce is an email that’s been returned to the sender because the recipient’s address is invalid or doesn’t exist. This could be because of a typo in the email address, the email account is closed or the domain name no longer exists. Hard bounces are permanent failures, meaning the issue can’t be fixed without action from the sender, like correcting the email address or removing it from the mailing list. Sending emails to these addresses again can harm your sender reputation. Soft Bounces A soft bounce is an email that reaches the recipient’s mail server but is returned before it reaches... --- > Personalized email marketing is a strategy that customizes email content for individual recipients by considering their preferences, behaviors, and interactions with the brand. - Published: 2024-11-22 - Modified: 2026-04-03 - URL: https://www.inboxarmy.com/glossary/personalized-email-marketing/ Personalized email marketing is a strategy that involves tailoring email communications to individual recipients based on their preferences, behaviors, and interactions with a brand. This approach goes beyond simply inserting the recipient's name into the email. It involves using data and insights to deliver relevant content that resonates with the recipient's interests, needs, and stage in the customer journey. By delivering content that is relevant and valuable to them, brands can foster a sense of trust and loyalty. Types of Personalized Email Marketing There are several types of personalized email marketing that marketers can use to engage their audience. These include triggered emails, behavioral emails, and lifecycle emails. Each type of email involves tailoring the content based on specific criteria or triggers. Triggered Emails Triggered emails allow brands to respond in real-time to a recipient's actions or events, making the email highly relevant and timely. Examples of triggered emails include order confirmation emails, cart abandonment emails, and birthday emails. Order confirmation emails are sent immediately after purchase to confirm the order details and provide information on delivery and returns. Cart abandonment emails are sent to customers who have added items to their cart but have not completed the purchase. These emails can remind the customer of the items in their cart and provide incentives to complete the purchase, such as free shipping or a discount code. Birthday emails are sent to customers on their birthday to celebrate the occasion and provide a special offer or gift. These emails can help... --- - Published: 2024-11-22 - Modified: 2024-12-24 - URL: https://www.inboxarmy.com/glossary/link-baiting/ Link baiting is a term coined by the SEO industry for crafting content that attracts backlinks from other websites. In the context of email marketing, link baiting is creating link bait content that’s so good or so valuable that people will click on the link, share it with others, or engage with it in some way. The ‘bait’ in this case can be anything from a headline to an image, a controversial statement, or a valuable resource. Link baiting is based on human psychology. It uses the reader's natural curiosity, interest, or emotion to get them to engage with the content. When done right, link baiting can supercharge your email marketing campaign by increasing click-through rates, engagement, and conversions. Types of Link Bait Marketers can use many types of link bait in their email marketing. These include but not limited to: intriguing headlines, images, controversial statements, valuable resources, exclusive offers. The type of link bait depends on the audience, the content, and the campaign goal. Creating highly engaging and valuable content that attracts natural backlinks is also great link bait. --- > Email opt-in refers to a person choosing to receive emails from a company or organization. There are two types of Email Opt-In: Single Opt-In and Double Opt-In - Published: 2024-11-22 - Modified: 2024-12-24 - URL: https://www.inboxarmy.com/glossary/email-opt-in/ Email Opt-In defines where a person chooses to receive emails from a company or organization. This happens when a person gives their email address to a company, usually through a form on a website and agrees to be marketed to. This is usually signified by checking a box or clicking a button. Email Opt-In is based on the principles of permission marketing where communication is only initiated after explicit consent from the recipient. This is more ethical and effective as the recipient is interested in the company’s offerings and is more likely to engage with the content. It also helps companies avoid legal issues with spam and unsolicited communications. Email Opt-In Types There are two types of Email Opt-In: Single Opt-In and Double Opt-In. Both have their pros and cons and the choice between them depends on the company’s email marketing strategy. Single Opt-In is where a user is added to a company’s email list as soon as they give their email address. This is simple and easy and allows companies to build their email lists fast. However it also attracts uninterested or fake email addresses which can harm the quality of the list and the email marketing campaigns. Single Opt-In Single Opt-In is the simplest way to get consent for email marketing. In this method, the user gives their email address and is added to the email list instantly. There is no second step to confirm the user’s interest or the validity of the email address. This is quick... --- > Email opt-out is when a recipient chooses to stop receiving marketing emails from a specific sender. There are two types of email opt-out: single opt-out and double opt-out - Published: 2024-11-22 - Modified: 2024-12-24 - URL: https://www.inboxarmy.com/glossary/email-opt-out/ Email opt out is the process of a recipient choosing to stop receiving marketing emails from a specific sender. Email opt out is linked to the laws and regulations around electronic communications such as the CAN-SPAM Act in the US and the General Data Protection Regulation (GDPR) in the EU. These laws require businesses to give recipients a clear and easy way to opt out. Not complying can result in big fines and damage to your business’s reputation. Types of Email Opt-Out There are two types of email opt-out: single opt-out and double opt-out. Single opt-out is when the recipient clicks on an opt-out link in an email and they are instantly removed from the list. Simple and easy but also prone to accidental clicks and misunderstandings. Double opt-out involves an extra step. After clicking on the opt-out link the recipient is taken to a page where they must confirm their opt out. More complicated but prevents accidental opt-outs and provides a clear record of the recipient’s intent to opt out. Single Opt-Out In a single opt-out process the recipient can opt out of receiving further emails by simply clicking on an opt-out link in an email. Once they click on the link they are instantly removed from the list. Simple and easy for the recipient to exercise their right to opt out. But single opt-out has its downsides. One is accidental clicks which can lead to unintended opt-outs. And because the process is so simple it may not provide... --- > Email deliverability ensures your emails reach inboxes. Learn how factors like spam filters, bounce rates, and engagement affect your campaign’s success. - Published: 2024-11-22 - Modified: 2024-12-24 - URL: https://www.inboxarmy.com/glossary/email-deliverability/ Deliverability is part of email marketing that’s all about getting your emails into the inbox. It’s a measure of how well an email campaign performs, taking into account things like spam filters, bounce rates and recipient engagement. Deliverability is more than just sending emails, it’s the whole process of getting the emails sent and opened by the recipient. Deliverability is key for businesses and marketers as it affects the success of their email campaigns. A high deliverability rate means more emails are getting to the intended audience and more chances of engagement and conversions. A low deliverability rate means many emails are getting lost in transit, being marked as spam or bouncing back and missing out on engagement and sales. Deliverability is not a single concept but a combination of several components, each contributing to the overall deliverability rate. These components are sender reputation, email content, recipient engagement, and technical factors like IP and domain reputation. Sender reputation is the trustworthiness of the sender’s email address. It’s determined by factors like the number of emails sent, frequency of sending, number of spam complaints and number of bounced emails. A good sender reputation means more emails get delivered to the recipient’s inbox. Sender Reputation Sender's reputation is a key part of email deliverability. It’s a measure of how trustworthy an email sender is based on their past email-sending behavior. Internet Service Providers (ISPs) use sender's reputation to decide whether to deliver an email to the recipient’s inbox, or spam folder or... --- > This email marketing KPI measures the success of an email. It’s the percentage of people who take a desired action after reading an email. - Published: 2024-11-22 - Modified: 2025-02-18 - URL: https://www.inboxarmy.com/glossary/email-conversion-rate/ Email conversion rate is an email marketing KPI that measures the success of an email. It’s the percentage of people who take a desired action after reading an email. That could be buying, downloading a file, signing up for a newsletter or any other goal you set as a marketer. It’s a key metric because it’s a direct measure of an email’s success. How to calculate email conversion rate The email conversion rate is calculated by dividing the number of conversions by the number of emails delivered and then multiplying by 100. For example, if an email campaign gets 50 conversions and is sent to 1000 people, the email conversion rate would be 5%. But note that the way you calculate email conversion rate can vary depending on the campaign’s goals. Some marketers may calculate the conversion rate based on unique opens or clicks rather than total emails delivered. Whatever method you choose should align with the campaign’s objectives and the action you want the recipient to take. What affects email conversion rate? Several factors can affect email conversion rate. These are the quality of the email list, the relevance of the content, the design and layout of the email, the clarity of the call to action, and the ease of the conversion process. Also note that email conversion rate can be affected by external factors such as the time of day or day of the week the email is sent, the recipient’s device or email client and the current... --- > Double opt-in means someone has confirmed they want to subscribe to a service or newsletter not once, but twice. - Published: 2024-11-22 - Modified: 2024-12-24 - URL: https://www.inboxarmy.com/glossary/double-opt-in/ Double opt-in means someone has confirmed they want to subscribe to a service or newsletter not once but twice. This two-step verification process ensures the person subscribing is interested in receiving emails and that the email address is valid and belongs to them. The double opt-in process starts when a user enters their email address through a sign-up form for a service or newsletter. This could be through a form on a website, a pop-up or any other method the company uses to collect email addresses. Once the user enters their email address and hits submit the first step of the opt-in process is complete. The second step is to send a confirmation email to the address provided. This email will contain a link the user must click to confirm their subscription. Only once the user clicks this link is their email address added to the list. This ensures the user can access the email account and intends to subscribe. This process is designed to protect both the sender and recipient. For the sender, it helps to keep a clean and engaged email list, reducing the chance of being flagged as spam and improving email deliverability. For the recipient, it provides an extra layer of security, so they know they signed up for the emails and their email address is not being used without their consent. This extra verification step fulfills the unambiguous consent element of GDPR and reduces the risk of complaints, unsubscribes, bots, and spam reports. --- > Click-to-Open Rate (CTOR) is a key email metric that indicates how well your content and design are performing. Learn how to calculate it with an example. - Published: 2024-11-22 - Modified: 2025-02-18 - URL: https://www.inboxarmy.com/glossary/click-to-open-rate-ctor/ Click-to-open rate (CTOR) is a key email metric that shows how well your content and design is working. It’s calculated by dividing unique clicks by unique opens and multiplying by 100. Along with other email metrics, this is a great way to measure subscriber interest and engagement once they’ve opened your email, especially since Apple’s Mail Privacy Protection is messing with open rate and CTOR data. CTOR can help you refine your email marketing by identifying what content works and what doesn’t with your audience and identifying trends and patterns in your email engagement. This will allow you to make better decisions about your email campaigns. How to calculate CTOR Calculating CTOR is easy. You just divide unique clicks by unique opens and multiply by 100 to get a percentage. This will give you a clear idea of how many of your opened emails are getting a click. Note: CTOR is based on unique clicks and opens not total clicks and opens. So if a subscriber opens your email multiple times or clicks on multiple links in your email those will be counted only once in the CTOR calculation. CTOR Example Let’s say you send an email to 1000 subscribers. 200 of them open the email and 50 of those who opened the email click on a link in it. To calculate the CTOR you would divide 50 (unique clicks) by 200 (unique opens) which is 0. 25. Multiply that by 100 and your CTOR is 25%. This means 25%... --- > Learn what click-through rate (CTR) is, how to calculate it, why it matters, and the factors that affect it to improve campaign performance - Published: 2024-11-22 - Modified: 2025-02-18 - URL: https://www.inboxarmy.com/glossary/click-through-rate-ctr/ Click-through rate (CTR) is an email marketing KPI that measures the percentage of people who click on a link in an email. This is usually expressed as a percentage and shows how well an email campaign is performing. CTR is important because it tells you how well your content is resonating with your audience. A high CTR means the content is relevant and engaging to the recipient and they are taking the desired action. A low CTR means the content is not good enough or the audience is not targeted enough. How to Calculate Click Through Rate Calculating CTR is easy. It’s the number of clicks on your link divided by the number of times your email was opened multiplied by 100. This gives you a ratio of your marketing efforts. But a high CTR doesn’t always mean success. If your ultimate goal is conversions, such as sales or signups, then you should also consider conversion rate and return on investment (ROI). Why Click Through Rate Matters CTR is important in email marketing because it shows how many people are interacting with your content. It’s a direct measure of whether your email content is good enough to make the recipient take action. And a high CTR can lead to higher conversion rates. When more people click on your links, there’s a higher chance they will complete the desired action like buying or signing up for a service. So improving your CTR can have a big impact on your overall marketing.... --- > An email marketing campaign is a series of emails sent to achieve a specific goal, like driving sales, sharing content, or promoting an event. - Published: 2024-11-22 - Modified: 2025-02-18 - URL: https://www.inboxarmy.com/glossary/email-marketing-campaign/ An email marketing campaign is a series of individual emails sent over a period of time with one goal, such as downloading a white paper, signing up for a webinar, or buying with a coupon. The emails are designed to reach subscribers at the right time and give them content that matches their needs. Email campaigns are part of email marketing, a digital marketing strategy of sending emails to prospects and customers. Email campaigns convert prospects into customers and one-time buyers into loyal, raving fans. Types of Email Marketing Campaigns There are many types of email campaigns, each with a purpose. Knowing these types is key to an email marketing strategy. Let’s get into the most common types of email marketing campaigns: Welcome Emails Welcome emails are the first email someone gets when they join your email list. A welcome email aims to say hello to new subscribers and welcome them to your community. It’s also a great opportunity to set expectations on what kind of content they’ll get in the future. These have high open rates so it’s a great opportunity to make a good first impression and start building a relationship with your new subscribers. Promotional Emails Promotional emails are used to announce offers, discounts, or special deals. They are designed to drive immediate action and often have a clear call to action (CTA) for the reader to buy or take advantage of a limited-time offer. Be careful not to overdo promotional emails. Too many can lead to... --- --- ## Videos ---
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