jonahberger.com

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# Jonah Berger

Author of The Catalyst, Invisible Influence, & Contagious

## Sitemaps

- [XML Sitemap](https://jonahberger.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Jonah's Blog](https://jonahberger.com/blog/) - Blog
- [Want To Make Real Connections This Holiday Season? Put Down The Technology](https://jonahberger.com/want-to-make-real-connections-this-holiday-season-put-down-the-technology/) - Now that we’re in the thick of the holiday season, a lot of us are reflecting on our year and our relationships with our closest friends and family. We frequently rely on digital forms of communication to connect with people – whether it be text, email or social media. But how do these technologies shape
- [Why The Word 'Cool' Has Stayed Hot For So Long](https://jonahberger.com/why-the-word-cool-has-stayed-hot-for-so-long/) - Our senses have a big impact on what becomes popular and fizzles out. THE word “cool” has been cool for a long time. Originally associated with temperature, by the 16th century the term had evolved to describe not just the atmosphere, but also an internal state of calm, almost icy composure. And by the late
- [Why Clickbait Fails](https://jonahberger.com/why-clickbait-fails/) - Optimizing headlines for attention can be a good thing. But when that starts to become the only thing people think about, it's time for some new content metrics. Sharing is big business. Rather than focusing millions of dollars on advertising that may or may not stick, companies have realized the power of word of mouth,
- [Fuzzy Math: What Makes Something Seem Like A Good Deal?](https://jonahberger.com/fuzzy-math-what-makes-something-seem-like-a-good-deal/) - What makes something seem like a good deal? Subtle ways of framing the same information can make consumers more compelled to purchase. Everyday consumers are bombarded by discounts. 5% off this, 20% of that, or 30% off something else. $5 off your grocery bill, $20 off a phone, or $15 off your purchase if you
- [Viral 2.0](https://jonahberger.com/viral-2-0/) - There’s a lot of excitement around viral. But it’s time to move past the hype and focus on how it can really benefit business. It’s time for Viral 2.0. You can’t go a week without hearing about some new viral video. WestJet’s Christmas Miracle. Jean Claude Van Damme’s epic split between Volvo trucks. What Does
- [The Tiny Adjustment That Could Change The Course Of Your Next Interview](https://jonahberger.com/the-tiny-adjustment-that-could-change-the-course-of-your-next-interview/) - Ever heard the phrase fake it till you make it? Turns out there’s some truth to it. Here’s a simple tip to make your next job interview, speech, or negotiation more successful. Could standing like Superman or Wonder Woman make you more likely to be hired? Imagine you’re about to walk into a big job
- [How to Sell Ideas Like Gladwell](https://jonahberger.com/how-to-sell-ideas-like-gladwell/) - Whether you agree with him or not, Malcolm Gladwell does an amazing job of communicating ideas. Here are three tips we can learn about selling our own ideas. Whether you agree with his conclusions or not, Malcolm Gladwell has certainly done a great job of getting his ideas out there. His first book, The Tipping
- [Is Little Data The Next Big Data?](https://jonahberger.com/is-little-data-the-next-big-data/) - Is personal quantification the next evolution of the Big Data revolution? And is our addiction to analytics leading us astray? Three weeks ago, at approximately 10:32pm, Nike made me hit my dog in the face. Now before the ASPCA starts calling, it was a complete mistake (she snuck up behind me while I was furiously
- [Miley Cyrus’ Best Career Move.  Ever.](https://jonahberger.com/miley-cyrus-best-career-move-ever/) - Everyone said that Miley Cyrus’ performance a week and a half ago was terrible. Distasteful, crass, and a potential career ruiner. But could it be the best thing that ever happened to her? Unless you’ve been living under a rock the last couple weeks, you’ve probably heard about the outcry against singer Miley Cyrus. A
- [Is Controversy Good For Business?](https://jonahberger.com/is-controversy-good-for-business/) - From Anthony Weiner to Mountain Dew, controversial stories have flooded the news. But does controversy hurt or help? Controversy has been in the news a lot lately. While thousands of New Yorkers stand behind Anthony Weiner’s run for Mayor, his sexting scandal has threatened to overwhelm his politics. Rolling Stone magazine sparked a heated debate
- [From Complacent to Contagious: Where is Your Brand on the Spectrum?](https://jonahberger.com/from-complacent-to-contagious-where-is-your-brand-on-the-spectrum/) - Why do some ideas spread like wildfire while others don’t? The Wharton School’s Jonah Berger has examined hundreds of baby names, thousands of New York Times articles and data from millions of YouTube videos to break down the elements that make things go viral. Here, the best-selling author joins the Engagement Project conversation by giving
- [How to Make Your Content Go Viral](https://jonahberger.com/how-to-make-your-content-go-viral/) - Here's my recent post on Mashable If you asked Google a few years ago, “What makes things go viral?” you would get a simple answer: It’s luck. No one can predict what will go viral. You might as well buy a lottery ticket. And that’s a great theory — except for the fact that it’s
- [What Are Your Three Types of Ice?](https://jonahberger.com/how-to-make-your-personal-brand-sizzle/) - Getting attention for you and your message is tough. You need something that cuts through the clutter and shows rather than tells. Here’s how to do it. A few blocks from my house is a drinking establishment called Franklin Mortgage & Investment Company. To call it a bar, or even a lounge, would be an
- [The Secret Science Behind Big Data And Word Of Mouth](https://jonahberger.com/the-secret-science-behind-big-data-and-word-of-mouth/) - Here's my recent piece from TechCrunch Why do some companies, products and services get more word of mouth than others? It’s not luck. There’s a science behind it. Social media gurus always preach that no one talks about boring products or boring ideas. So you would think that more interesting products and brands get talked
- [Do You Call it Soda or Pop?](https://jonahberger.com/do-you-call-it-soda-or-pop/) - How does where we’re from shape who we are? Last week, one of the most viral things on the internet was a few simple maps. Created by statistics graduate student Joshua Katz, the maps show regional variation in language. If you were asked the generic term for a sweetened carbonated beverage, for example, what would you
- [Is Word of Mouth Better Than Advertising?](https://jonahberger.com/is-word-of-mouth-better-than-advertising/) - People often wonder whether word of mouth is better than advertising. The answer? Yes. But not always. A great deal of research finds that word of mouth is more effective than other types of marketing. Whether compared to traditional advertising, media mentions, or promotional events, word of mouth is more useful in creating new users and customers. Indeed, McKinsey suggests
- [3 Ways to Avoid Decision Quicksand](https://jonahberger.com/3-ways-to-avoid-decision-quicksand/) - We often get sucked into trivial decisions. Here are 3 ways to avoid this painful phenomenon. Have you ever agonized over which restaurant entrée to order? Which shade of white to paint the kitchen? Which flight to purchase? If so, you’re not alone. You’ve been caught in something my colleague and I call “Decision Quicksand.” Not only does it lead to wasted time, it also makes people unhappy and less satisfied with choice.
- [My Best Mistake: The Upside of Getting Fired](https://jonahberger.com/my-best-mistake-the-upside-of-getting-fired/) - The best thing that ever happened to my career was getting fired. During my sophomore year in college, I ran a small business on campus. It was called the Concert Network and brought live music to campus throughout the year. Everything from big acts like Jack Johnson and Cake to small coffeehouse shows. We started
- [How to Trigger Word of Mouth](https://jonahberger.com/how-to-trigger-word-of-mouth/) - There’s a science behind word of mouth and why things go viral. Six key principles. Here is the second one. Last week I wrote a post about the secret science behind viral that went, well…pretty viral. Many emailed to ask about Social Currency, but also wanted to know about the other five principles (i.e., Triggers, Emotion, Public, Practical
- [Viral's Secret Formula](https://jonahberger.com/virals-secret-formula/) - Want to know why things go viral? Why some products get more word of mouth? Let me tell you a secret. It’s not luck. Viral has become marketing’s Holy Grail. From the Harlem Shake to the Rutgers basketball coach abusing his players, hardly a week goes by without some video or news story going viral.
- [3 Things Every Business Can Learn From March Madness](https://jonahberger.com/3-things-every-business-can-learn-from-march-madness/) - March Madness has consumed office conversations everywhere. But beyond reviving college loyalties, might basketball actually offer some valuable business lessons? This year’s tournament has been wild. Harvard pulled off an amazing upset over New Mexico. Wichita State surprised top-seeded Gonzaga. And a 15 seed (Florida Gulf Coast University) made it into the sweet 16 for

## Pages

- [Home](https://jonahberger.com/) - Magic Words What to Say to Get Your Way. Almost everything we do involves words. From emails and power points to phone calls and pitch meetings, words are how we persuade, communicate, and connect. But certain words are more impactful than others. They're better at convincing clients, captivating audiences, and driving action. What are these
- [Speaking And Consulting](https://jonahberger.com/schedule/) - Speaking and Consulting Jonah has keynoted hundreds of major conferences and events (e.g., SXSW and Cannes Lions), often for Fortune 500 organizations, and advises various early-stage companies Book Jonah Jonah has worked with hundreds of organizations, including Jonah Berger is a Wharton School Professor, internationally bestselling author, and a world-renowned expert on change management, influence,
- [About Jonah Berger](https://jonahberger.com/author-bio/) - About Jonah Berger Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals,
- [Magic Words](https://jonahberger.com/magic-words/) - Magic Words What to Say to Get Your Way. New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams Order Magic Words AboutMagic Words Almost everything we do
- [Language Detector](https://jonahberger.com/language-detector/)
- [Update list preferences](https://jonahberger.com/update-list-preferences/) - Update email subscription preferences
- [Contagious Resources](https://jonahberger.com/contagious-resources/)
- [Subscribe](https://jonahberger.com/email/) - Subscribe to Jonah Berger's Newsletter Want the first look at Jonah's new book? By subscribing to his newsletter, you'll have exclusive access to his latest book resources, including tips, frameworks, and early book excerpts. Jonah's New Book!
- [All Resources](https://jonahberger.com/all-resources/) - Resources Get exclusive members-only resources. Free content to help you apply the ideas in Jonah's books. Magic Words View All The Catalyst View All Invisible Influence View All Contagious View All
- [Magic Words Resources](https://jonahberger.com/magic-words-resources/)
- [Videos](https://jonahberger.com/videos/) - Thai Health Promotion Foundation - Smoking Kid Cakes of Deception Brain Games - Social Conformity https://youtu.be/UemyY4Hmeeg
- [Research](https://jonahberger.com/research/) - Examples of Jonah’s Research Bellezza, Silvia and Jonah Berger, “Trickle-Round Signals: When Low Status Becomes High,” Journal of Consumer Research. Berger, Jonah, Ashlee Humphreys, Stephen Ludwig, Wendy Moe, Oded Netzer, and David Schweidel (2020), “Uniting the Tribes: Using Text for Marketing Insight,” Journal of Marketing, 84 (January). Van Zant, Alex and Jonah Berger (2020), “How
- [The Catalyst Resources](https://jonahberger.com/the-catalyst-resources/)
- [Invisible Influence Resources](https://jonahberger.com/invisible-influence-resources/)
- [Bulk Orders](https://jonahberger.com/bulk-orders/)
- [The Invisible Influence Quiz](https://jonahberger.com/influence-quiz/) - Are you aware of the invisible influences around you? Take the quiz to find out.
- [Thanks](https://jonahberger.com/thanks/) - You're now subscribed! Don't forget to follow Jonah on Twitter.
- [Invisible Influence Cover](https://jonahberger.com/invisible-influence-cover/) - We spent months on the cover because we wanted it to reflect the theme of the book. That influence is often invisible. So after dozens of possibilities, we landed on something that has never been done before. The physical book has an animated cover. Influence is there, but you can only see it if you
- [Signup](https://jonahberger.com/signup/) - Enter your info below to get resources and giveaways related to Jonah's books, and get periodic updates about his current work.
- [quiz](https://jonahberger.com/quiz/)
- [Results](https://jonahberger.com/results/)
- [Contact](https://jonahberger.com/contact/) - To get in touch with Jonah, use the form below.
- [Land Page](https://jonahberger.com/landpage/) - Author of Contagious
- [11 Ways Invisible Influence Can Help You Win at SXSW](https://jonahberger.com/sxsw/)
- [Free Resources](https://jonahberger.com/member-content/) - Welcome Member! Click on any of the items below to begin downloading the free resource! Crafting Contagious Guide Want to get something to catch on? This guide will teach you how. Contagious Framework (STEPPS) Want a quick and easy way to remember the book’s key ideas? Download this handy reference to hang up at
- [Almost done...](https://jonahberger.com/email/almost-done/) - I need to confirm your email address. I just sent you an email. Click the big “Yes, subscribe me to this list.” that's in that email.
- [Subscription Confirmation](https://jonahberger.com/youre-subscribed/)
- [Resources Registration](https://jonahberger.com/contagious-resources/register/) - Register here to access the Contagious resources:
- [A Contagious workshop led by Jonah Berger](https://jonahberger.com/workshop/) - Want to get more word of mouth for a product of initiative you’re working on? Trying to get your message to spread? This half-day workshop will show you how. Berger will teach you how to apply the STEPPS from Contagious to make your own product or ideas catch on. To facilitate lots of one-on-one interaction, each workshop will
- [Where am I speaking?](https://jonahberger.com/where-am-i-speaking/) - Signup below to be notified when I'm coming to a city near you. [yks-mailchimp-list id="3fc36c8d0b"]
- [Speaking Clips](https://jonahberger.com/services/) - Custom Backgrounds Donec tristique rhoncus libero vitae cursus. Morbi commodo, massa non lobortis rutrum, tortor risus viverra. Donec cursus fringilla aliquet. Maecenas in eros tellus Fusce suscipit risus sed tortor mattis Aenean aliquam erat nec lectus Sed eget turpis dui, sed auctor nisi Clean and Modern Design Donec tristique rhoncus libero vitae cursus. Morbi commodo,

## Events

- [ ](https://jonahberger.com/event/2310/)
- [Thrivent Financial](https://jonahberger.com/event/thrivent-financial/)
- [Thrivent Financial](https://jonahberger.com/event/thrivent/)
- [WOBI on Marketing Mexico](https://jonahberger.com/event/hsm-argentina-s-a/) - WOBI/HSM World Marketing Forum Mexico 2014
- [ ](https://jonahberger.com/event/2301/)
- [ ](https://jonahberger.com/event/2259/)
- [ ](https://jonahberger.com/event/2296/)
- [ ](https://jonahberger.com/event/2298/)
- [ ](https://jonahberger.com/event/2300/)
- [ ](https://jonahberger.com/event/2302/)
- [ ](https://jonahberger.com/event/2303/)
- [ ](https://jonahberger.com/event/2304/)
- [ ](https://jonahberger.com/event/2305/)
- [Traffic Audit Bureau for Media Measurement](https://jonahberger.com/event/traffic-audit-bureau-for-media-measurement/)
- [American International Automobile Dealers Association](https://jonahberger.com/event/american-international-automobile-dealers-association/)
- [Cisco Systems, Inc.](https://jonahberger.com/event/cisco-systems-inc/)
- [Cheung Kong Graduate School of Business](https://jonahberger.com/event/cheung-kong-graduate-school-of-business/)
- [ ](https://jonahberger.com/event/2240/)
- [ ](https://jonahberger.com/event/2239/)
- [Utah League of Cities and Towns](https://jonahberger.com/event/utah-league-of-cities-and-towns/)
- [Private Event](https://jonahberger.com/event/private-event-23/)
- [Private Event](https://jonahberger.com/event/private-event-19/)
- [National Confectioners Association](https://jonahberger.com/event/national-confectioners-association-2/) - 2014 State of the Industry Conference
- [CoBank](https://jonahberger.com/event/cobank-2/) - Midwest Customer Meeting
- [Southeastern University](https://jonahberger.com/event/southeastern-university/) - 8th Annual Leadership Forum
- [Metals Service Center Institute](https://jonahberger.com/event/metals-service-center-institute/) - Carbon Products Conference
- [SXSW](https://jonahberger.com/event/sxsw/)
- [Private Event](https://jonahberger.com/event/private-event-20/)
- [Produce for Better Health Foundation](https://jonahberger.com/event/produce-for-better-health-foundation-2/) - 2014 Annual Conference: The Consumer Connection
- [National Shooting Sports Foundation](https://jonahberger.com/event/national-shooting-sports-foundation/)
- [Association of Hispanic Advertising Agencies](https://jonahberger.com/event/association-of-hispanic-advertising-agencies/)
- [Personal Care Products Council](https://jonahberger.com/event/personal-care-products-council-2/) - 2014 Annual Meeting
- [PURE Insurance](https://jonahberger.com/event/pure-insurance/)
- [National Mining Association](https://jonahberger.com/event/national-mining-association/)
- [Alliance of Community Health Plans](https://jonahberger.com/event/alliance-of-community-health-plans-2/) - 2014 Annual Meeting
- [Truckload Carriers Association](https://jonahberger.com/event/truckload-carriers-association/)
- [Chief Learning Officer Magazine](https://jonahberger.com/event/chief-learning-officer-magazine-2/) - Spring 2014 CLO Symposium
- [Television Bureau of Canada](https://jonahberger.com/event/television-bureau-of-canada-2/)
- [Private Event](https://jonahberger.com/event/private-event-21/)
- [ForeSee Summit](https://jonahberger.com/event/foresee-summit/)
- [Centre Partners Management LLC](https://jonahberger.com/event/centre-partners-management-llc/)
- [National Restaurant Association](https://jonahberger.com/event/national-restaurant-association/)
- [Private Event](https://jonahberger.com/event/private-event-22/)
- [Aerospace Industries Association of America](https://jonahberger.com/event/aerospace-industries-association-of-america/)
- [Pershing LLC](https://jonahberger.com/event/pershing-llc/)
- [U.S. Chamber of Commerce](https://jonahberger.com/event/u-s-chamber-of-commerce/)
- [Society for Human Resource Management](https://jonahberger.com/event/society-for-human-resource-management/) - 2014 Annual Meeting: Master Series
- [HSM Global](https://jonahberger.com/event/hsm-global/)

## Processors

- [Signup page](https://jonahberger.com/processor/signup-page/)
- [SXSW](https://jonahberger.com/processor/sxsw/)

## Items

- [Intro to Contagious](https://jonahberger.com/?mg_items=intro-to-contagious-content) - Wharton Business School professor Jonah Berger discusses the principles of creating contagious content in his new book CONTAGIOUS: WHY THINGS CATCH ON
- [Social Currency](https://jonahberger.com/?mg_items=social-currency) - Principle #1 of crafting contagious content: Social Currency
- [Triggers](https://jonahberger.com/?mg_items=triggers)
- [Emotion](https://jonahberger.com/?mg_items=emotion)
- [Public](https://jonahberger.com/?mg_items=public)
- [Practical Value](https://jonahberger.com/?mg_items=practical-value)
- [Stories](https://jonahberger.com/?mg_items=stories)
- [France](https://jonahberger.com/?mg_items=france)
- [Israel](https://jonahberger.com/?mg_items=israel)
- [Italy](https://jonahberger.com/?mg_items=italy)
- [Japan](https://jonahberger.com/?mg_items=japan)
- [South Korea](https://jonahberger.com/?mg_items=south-korea)
- [Netherlands](https://jonahberger.com/?mg_items=netherlands)
- [Poland](https://jonahberger.com/?mg_items=poland)
- [Turkey](https://jonahberger.com/?mg_items=turkey)
- [UK](https://jonahberger.com/?mg_items=uk)
- [Latin America](https://jonahberger.com/?mg_items=latin-america)
- [Portugal](https://jonahberger.com/?mg_items=portugal)
- [Spain](https://jonahberger.com/?mg_items=spain)
- [Vietnam](https://jonahberger.com/?mg_items=vietnam)
- [Susan Boyle](https://jonahberger.com/?mg_items=susan-boyle) - Britains Got Talent 2009 Episode 1 - Saturday, 11th April. People laughed at Susan Boyle. Until she started singing. If this doesn’t inspire you, not much will.
- [Top 5 Panda Cheese Commercials](https://jonahberger.com/?mg_items=top-5-panda-cheese-commercials) - This hilarious clip shows the dangers of saying no to a Panda.
- [dove evolution](https://jonahberger.com/?mg_items=dove-evolution) - Ever wondered what goes behind the scenes at a fashion shoot? This award winning clip will surprise you.
- [Controversial Motrin Moms Commercial](https://jonahberger.com/?mg_items=controversial-motrin-moms-commercial) - Motrin meant to show moms they understood their pain. But not only did Moms who watched this clip feel otherwise, they were so angry that they tried to build a boycott against the brand.
- [Parisian Love](https://jonahberger.com/?mg_items=parisian-love) - Getting people emotional about online search? Sounds impossible, but Google did just that with this heartwarming clip.
- [United Breaks Guitars](https://jonahberger.com/?mg_items=united-breaks-guitars) - One musician’s turned a terrible customer service experience into a song we all can relate to.
- [Charlie bit my finger - again!](https://jonahberger.com/?mg_items=charlie-bit-my-finger-again) - http://www.youtube.com/watch?v=5YGc4zOqozo
- [Are You Pouring on the Pounds?](https://jonahberger.com/?mg_items=are-you-pouring-on-the-pounds) - NYC Health Anti-Soda Ad. Ever seen what it looks like to drink fat? You will after watching this video.
- [Shucking Corn--Clean Ears Everytime](https://jonahberger.com/?mg_items=shucking-corn-clean-ears-everytime) - Not the most exciting clip ever, but this video went viral by being 2 minutes of straight practical value.
- [“Friday” by Rebecca Black](https://jonahberger.com/?mg_items=friday-by-rebecca-black) - Labeled “one of the worst songs ever,” this tune was still one of the most viral videos of 2011 with over 300 million views to date.
- [Will it blend? - Golf Balls](https://jonahberger.com/?mg_items=will-it-blend-golf-balls) - Will it blend? The answer to everything from phones to marbles is yes. This clip shows how to turn golf balls into dust
- [Will it blend? -  iPhone](https://jonahberger.com/?mg_items=will-it-blend-iphone) - Will it blend? The answer to everything from phones to marbles is yes. This clip shows them blending the iPhone 3 soon after it was released.

## Books

- [The Catalyst](https://jonahberger.com/books/the-catalyst/) - New York Times and Wall Street Journal bestseller Everyone has something they want to change. But change is hard. We push and push, but often nothing happens. Could there be a better way?
- [Magic Words](https://jonahberger.com/magic-words/) - Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. Even our private thoughts rely on language. But certain words are more impactful than others. They’re better at convincing clients, captivating audiences, and driving action. What are these magic words, and how can we take advantage of their power?
- [Contagious](https://jonahberger.com/books/contagious/) - New York Times and Wall Street Journal bestseller Ever wondered why some things catch on and become popular while others falter? How to generate more word of mouth for a product or initiative you’re working on? Contagious reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular, from consumer products and policy initiatives to services and ideas within organizations. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, Contagious explains why, and show how to leverage these ideas to craft contagious content.
- [Invisible Influence](https://jonahberger.com/books/invisible-influence/) - New York Times and Wall Street Journal bestseller If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions seems so obvious that it is not even worth mentioning. Except that it’s wrong…

## Resources

- [Framework (SPEACC)](https://jonahberger.com/resources/magic-words-one-pager/)
- [4 Strategies for Asking Better Questions](https://jonahberger.com/resources/4-strategies-for-asking-better-questions/)
- [Introduction](https://jonahberger.com/resources/magic-words-introduction/)
- [Framework (REDUCE)](https://jonahberger.com/resources/catalyst-one-pager/)
- [One Simple Trick to Increase Your Impact](https://jonahberger.com/resources/one-simple-trick-to-increase-your-impact/)
- [Removing Barriers to Change](https://jonahberger.com/resources/removing-barriers-to-change/) - Want to Learn More? Check out this online course
- [Discussion Guide](https://jonahberger.com/resources/crafting-contagious-discussion-guide/) - Want to get something to catch on? This guide will teach you how.
- [Framework (STEPPS)](https://jonahberger.com/resources/contagious-framework-stepps/) - Want a quick and easy way to remember the book’s key ideas? Download this handy reference to hang up at your desk.
- [Introduction](https://jonahberger.com/resources/invisible-influence-introduction/)
- [How To Change A Client's Mind](https://jonahberger.com/resources/how-to-change-a-clients-mind/)
- [How to Change an Organization](https://jonahberger.com/resources/how-to-change-an-organization/)
- [How To Be More Influential](https://jonahberger.com/resources/how-to-be-more-influential/) - Whether trying to convince a client, change the bosses mind, or get your neighbor to finally trim their hedges we’d all like to be a little more influential.
- [Invisible Influence Discussion Guide](https://jonahberger.com/resources/invisible-influence-discussion-guide/) - Want to be more influential? This discussion guide will provide prompts to help you get the most out of the book.
- [How to Make Better Decisions](https://jonahberger.com/resources/how-to-make-better-decisions/) - Invisible Influence explains the often hidden impact that others have on our behavior. But while others can lead us to make better choices, sometimes they lead us astray. How can we make sure social influence guides us in the right direction? Here are 5 tips for making better decisions, both on your own and in
- [4 Ways to Motivate Yourself and Others](https://jonahberger.com/resources/4-ways-to-motivate-yourself-and-others/)
- [Crafting Contagious Workbook](https://jonahberger.com/resources/crafting-contagious-workbook/) - Want to get something to catch on? This guide will teach you how.

## Reviews

- [<em>Financial Times</em>](https://jonahberger.com/reviews/financial-times/) - An easy, breezy read, peppered with absorbing examples…If there was a “like” button underneath it, you’d probably find yourself clicking it.
- [<em>Kirkus</em>](https://jonahberger.com/reviews/kirkus/) - Entertaining, illustrative examples in the vein of Malcolm Gladwell or Freakonomics.
- [<em>New York Times</em>](https://jonahberger.com/reviews/new-york-times/) - Contagious provides…interesting insights into factors that can help make an idea, a video, a commercial or a product become infectious
- [<em>Publishers Weekly</em>](https://jonahberger.com/reviews/publishers-weekly/) - Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages.
- [<em>The Boston Globe</em>](https://jonahberger.com/reviews/the-boston-globe/) - Contagious contains arresting — and counterintuitive — facts and insights.
- [<em>The Christian Science Monitor</em>](https://jonahberger.com/reviews/the-christian-science-monitor/) - The book is just plain interesting. Berger’s cases are not only topical and relevant, but his principles seem practical and are easily understood
- [<em>USA Today</em>](https://jonahberger.com/reviews/usa-today/) - Contagious explains secret behind infectious ideas
- [<em>Fast Company Unassigned</em>](https://jonahberger.com/reviews/fast-company-unassigned/) - A playbook for marketers
- [Jim Collins, author <em>Good to Great</em>, coauthor <em>Built to Last</em>](https://jonahberger.com/reviews/jim-collins-author-good-to-great-coauthor-built-to-last/) - Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.”
- [Daniel H. Pink, author of <em>When</em> and <em>To Sell is Human</em>](https://jonahberger.com/reviews/daniel-h-pink-author-of-when-and-to-sell-is-human/) - Full of gripping anecdotes, smart science, and savvy advice, The Catalyst is an essential read for anyone in the business of change. Added bonus: It’s the rare business book that reads like a pager-turner.
- [Arianna Huffington, Founder & CEO, Thrive Global](https://jonahberger.com/reviews/arianna-huffington-founder-ceo-thrive-global/) - The Catalyst is a fascinating read and a powerful toolkit to help us change minds, organizations, and hopefully even the world.
- [Charles Duhigg, bestselling author of <em>The Power of Habit</em> and <em>Smarter Faster Better</em>](https://jonahberger.com/reviews/charles-duhigg-bestselling-author-of-the-power-of-habit-and-smarter-faster-better/) - We’ve all been frustrated trying to change someone’s mind. In this captivating book, Jonah Berger removes that frustration by showing us how to remove the barriers to change. The Catalyst will teach you how to change anything.
- [Robert Cialdini, author of <em>Influence</em>](https://jonahberger.com/reviews/robert-cialdini-author-of-influence/) - With great insight, Jonah Berger removes the cloak of invisibility from powerful sources of influence and resolves fascinating mysteries of human behavior.
- [Tony Hsieh, CEO of Zappos](https://jonahberger.com/reviews/tony-hsieh-ceo-of-zappos/) - Whether you want to influence others, make smarter decisions, or just better understand the mystery that is human behavior, this book will show you how. A terrific, insightful read.
- [Amy Cuddy, author of Presence](https://jonahberger.com/reviews/amy-cuddy-author-of-presence/) - From the very first page, this book will change the way you look at yourself—and others. Eye-opening and thoroughly engaging.
- [Charles Duhigg, author of <em>The Power of Habit</em>](https://jonahberger.com/reviews/charles-duhigg-pulitzer-prize-winning-new-york-times-reporter-and-author-of-the-power-of-habit/) - Jonah Berger has done it again: Written a fascinating book that brims with ideas and tools for how to think about the world.
- [Arianna Huffington, author of <em>Thrive</em>](https://jonahberger.com/reviews/arianna-huffington-author-of-thrive/) - As he did with Contagious, Jonah Berger takes us deep beneath the surface of things, with mesmerizing results. Invisible Influence is a book with the power to transform the way we see ourselves and our place in the world.
- [William Ury, author of <em>Getting to Yes with Yourself</em>](https://jonahberger.com/reviews/william-ury-author-of-getting-to-yes-with-yourself/) - If you want to know what really influences your behavior, read Jonah Berger’s latest eye-opening book, packed with thought-provoking research, memorable stories, and powerful insights. A terrific read!

## Categories

- [Uncategorized](https://jonahberger.com/category/uncategorized/)
- [Blog](https://jonahberger.com/category/blog/)

## Resource Category

- [Contagious](https://jonahberger.com/resource-category/contagious/)
- [Invisible Influence](https://jonahberger.com/resource-category/invisible-influence/)
- [The Catalyst](https://jonahberger.com/resource-category/the-catalyst/)
- [Magic Words](https://jonahberger.com/resource-category/magic-words/)

## Resource Type

- [Video](https://jonahberger.com/resource-type/video/)
- [Course](https://jonahberger.com/resource-type/course/)
- [PDF](https://jonahberger.com/resource-type/pdf/)

## Sources

- [Contagious](https://jonahberger.com/sources/contagious/)
- [Invisible Influence](https://jonahberger.com/sources/invisible-influence/)
- [The Catalyst](https://jonahberger.com/sources/the-catalyst/)