kinesisinc.com
Last updated: 7/4/2026valid
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Generated by All in One SEO v4.9.9, this is an llms.txt file, used by LLMs to index the site. # Kinesis ## Sitemaps - [XML Sitemap](https://www.kinesisinc.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://www.kinesisinc.com/blog/) - Insights to inspire, engage, and motivate owner-operators to capture exponential opportunity in the business. - [The power of storytelling as a marketing tool](https://www.kinesisinc.com/the-power-of-storytelling-as-a-marketing-tool/) - Storytelling is more than just our most fundamental communication method - it also has several psychological superpowers when it comes to your marketing. - [On Plants, Décor, and the Curse of Uniqueness](https://www.kinesisinc.com/marketing-remarkability/) - The trouble with remarkability: When you create something new, you bear the burden of educating the world about something they’ve never experienced before. - [Bold Moves: How to Make the Audacious Decision](https://www.kinesisinc.com/bold-moves-how-to-make-the-audacious-decision/) - [Bold Type: When Avoiding Risk is Risky](https://www.kinesisinc.com/bold-type-when-avoiding-risk-is-risky/) - In times of uncertainty, we seek comfort in the knowns. But that security comes at the expense of innovation. How do bold leaders embrace the uncomfortable? - [How to Use Archetypes to Shape a Powerful Brand](https://www.kinesisinc.com/how-to-use-archetypes-to-shape-a-powerful-brand/) - Archetypes are a common palette of characters that exist in almost every story told throughout history… as well as in some of the most successful brands. - [Why Damian Lillard may just be the smartest mind in business](https://www.kinesisinc.com/why-damian-lillard-may-just-be-the-smartest-mind-in-business/) - With over 4 decades of history, there’s a lot to be learned from the Blazers - in terms of basketball, culture, and even business. - [Catalyst PDX: That’s a Wrap!](https://www.kinesisinc.com/catalyst-pdx-thats-a-wrap/) - Our annual summit bringing together visionary business leaders, Catalyst PDX was a smashing success! Check out some of our favorite highlights from the day. - [The Role of Marketing in Mergers & Acquisitions (The Tale of the Twinkie)](https://www.kinesisinc.com/marketing-in-mergers-acquisitions/) - In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king. - [How do we balance employee and employer needs?](https://www.kinesisinc.com/how-do-we-balance-employee-and-employer-needs/) - Anja Taylor joins the Future Ready Podcast to discuss the tenuous balance between an employer's needs and the needs of the humans who work for them. - [How Would You Spend $10,000 a Month on Marketing?](https://www.kinesisinc.com/how-would-you-spend-10k-a-month-on-marketing/) - In this 21 Hats podcast episode, Shawn Busse, Hans Schrei, and Sarah Segal discuss how they would spend $10,000 to promote their brand. - [All Shine, No Flash](https://www.kinesisinc.com/all-shine-no-flash/) - In this episode of #AllShineNoFlash, Kinesis CEO Shawn Busse joins Ann Smith to discuss the benefits of being together in person, ideas for go-forward teambuilding, and why business owners are starved for connection and learning. - [Do Core Values Matter?](https://www.kinesisinc.com/do-core-values-matter/) - In this 21 Hats podcast episode, Shawn Busse, Paul Downs, and Sarah Segal discuss the importance of core values in recruiting employees and prospective clients. - [The Early Warning Signs](https://www.kinesisinc.com/the-early-warning-signs/) - In this 21 Hats podcast episode, Shawn Busse, Liz Picarazzi, and Jay Goltz share their thoughts on a potential recession and any early warning signs they’ve seen. - [Does Firing People Ever Get Easier?](https://www.kinesisinc.com/does-firing-people-ever-get-easier/) - In this 21 Hats podcast episode, Shawn Busse, Jay Goltz, and William Vanderbloemen share their takes on the old adage ‘hire slow, fire fast.’ - [My Deal Has Come Apart](https://www.kinesisinc.com/my-deal-has-come-apart/) - In this 21 Hats podcast episode, Dana White joins Shawn Busse and Jay Goltz to talk selling franchises and securing financing to scale her business. - [The Anchor Price](https://www.kinesisinc.com/the-anchor-price/) - In this 21 Hats podcast episode, Shawn Busse, Paul Downs, and Liz Picarazzi discuss anchor pricing, or the first number they offer to prospective customers. - [Do You Really Want That Shiny Object?](https://www.kinesisinc.com/do-you-really-want-that-shiny-object/) - In this 21 Hats podcast episode, Laura Zander talks with Shawn Busse and Jay Goltz about her eight-month journey pursuing an acquisition. - [Do You Take Money Off the Table?](https://www.kinesisinc.com/do-you-take-money-off-the-table/) - Kinesis CEO Shawn Busse joined ay Goltz, and Paul Downs share their insights on taking money off the table versus reinvesting it in the business. - [Six Years and Counting – Kinesis Honored as a “Best for the World” B Corp for 2022](https://www.kinesisinc.com/kinesis-honored-as-best-for-the-world-in-governance/) - Kinesis is proud to be honored as one of B Corp's "Best For The World" in Governance for 2022 — an award given to the top 5% of B Corps in our size group. - [Thinking Big with Greg Crabtree](https://www.kinesisinc.com/thinking-big-with-greg-crabtree/) - This week on “Thinking Big,” we sit down with Greg Crabtree – a financial expert dedicated to helping entrepreneurs build the economic engine of their business. - [Death to Bad Business Names](https://www.kinesisinc.com/death-to-bad-business-names/) - The company naming process is often less than strategic — usually a box to check on a business license. As a result, many names are in need of a refresh. - [Introducing ‘The Spark’](https://www.kinesisinc.com/introducing-the-spark/) - 'The Spark' is when business leaders stand right on the cusp of opportunity, but need a little extra oomph to move from inspiration to transformation. - [The Spark: When others batten down hatches, hoist up the sails](https://www.kinesisinc.com/g4kegs-spark-partnerships/) - For G4 Kegs, the spark was becoming a new kind of industry leader – one that prioritized meaningful partnerships in a time when the brewing industry was aflame. - [The Spark: Shoving the robotics industry into the 21st century](https://www.kinesisinc.com/loupe-spark-shuv/) - Loupe’s spark was Shuv – a proprietary offering enabling engineers to remotely push updates to any machine, from anywhere. - [The Spark: Stop overcomplicating employee engagement](https://www.kinesisinc.com/solid-form-spark-employee-engagement/) - At Solid Form, the spark started as a question around employee engagement, kindling a flame under a team that craved more robust and creative projects. - [We Tried That Brand Thing. It Didn’t Work](https://www.kinesisinc.com/we-tried-that-brand-thing-it-didnt-work/) - Kinesis CEO Shawn Busse joined Jay Goltz and Paul Downs to trade insights on the meaning of brand and how it informs both culture and customer experience. - [We Are Survivors](https://www.kinesisinc.com/we-are-survivors/) - Kinesis CEO Shawn Busse joined Jay Goltz and Liz Picarazzi to share the lessons they’ve learned during the pandemic and whether their businesses are weaker or stronger as a result. - [Why I Sold 21 Hats](https://www.kinesisinc.com/why-i-sold-21-hats/) - Kinesis CEO Shawn Busse joined Jay Goltz and Karen Clark Cole to discuss the sale of 21 Hats and what it could mean for the small business community. - [Why Not Become the Strategic Buyer?](https://www.kinesisinc.com/why-not-become-the-strategic-buyer/) - Kinesis CEO Shawn Busse joined Jay Goltz and Karen Clark Cole of Blink to discuss how The Great Resignation could be a boon to business owners who value culture, purpose, and employees’ well-being. - [Maybe it's Not the Marketing](https://www.kinesisinc.com/maybe-its-not-the-marketing/) - Co-Founder and CEO of Kinesis Shawn Busse joins Jay Goltz of Artists Frame Service and Laura Zander of Jimmy Beans Wool to discuss how building a business is about more than just the marketing. - [I Want to Double Sales This Year](https://www.kinesisinc.com/i-want-to-double-sales-this-year/) - Kinesis CEO Shawn Busse and Paul Downs of Paul Downs Cabinetmakers chat to Liz Picarazzi of Citibin about navigating manufacturing woes and digital marketing challenges. - [The Game Has to End at Some Point](https://www.kinesisinc.com/the-game-has-to-end-at-some-point/) - Kinesis CEO Shawn Busse joined Paul Downs and Jay Goltz to break down their current thinking on succession planning. - [What Your Words are Saying About Your Culture](https://www.kinesisinc.com/what-your-words-are-saying-about-your-culture/) - How you talk about your team is a direct reflection of what you think of them. Learn how the language you use can have a profound impact on your company culture. - [Sharing the Good from the Catalyst Summit](https://www.kinesisinc.com/sharing-the-good-from-the-catalyst-summit/) - Catalyst 2021 focused on the future of work, and more specifically how we shape that future to be more human-centered. Here were some of our favorite soundbites from the day. - [What is a human-centered business?](https://www.kinesisinc.com/what-does-it-mean-to-be-a-human-centered-business/) - We believe that humans are innately motivated to contribute and find meaning in their work. What would it look like to have a business that was designed with that mindset? - [Rethinking Workforce Now and in the Future](https://www.kinesisinc.com/treadmills-and-tourniquets-rethinking-workforce-now-and-in-the-future/) - Amidst a Turnover Tsunami, businesses are struggling to attract and retain people. Learn how to stop the bleeding, and then get your workplace into better shape - [Kinesis School: Supporting our team and the next generation](https://www.kinesisinc.com/kinesis-school-supporting-our-team-and-the-next-generation/) - At the height of the pandemic, Kinesis joined other businesses in rethinking how we support our employees and invest in their wellbeing. - [Engagement is Driven by Purpose](https://www.kinesisinc.com/driven-by-purpose-shawn-busse-interview/) - Kinesis CEO Shawn Busse joined the Human Resources for Small Business podcast to discuss how small businesses can find their purpose and foster company culture. - [How To Attract More of the Right Employees](https://www.kinesisinc.com/how-can-i-attract-more-of-the-right-employees/) - Engaged, motivated employees drastically boost profitability, improve team performance, deliver top-notch customer service, and uphold your company’s brand. - [Branding, Marketing, and Design: Kinesis Highlights from 2018](https://www.kinesisinc.com/branding-marketing-design-highlights-2018/) - 2018 has been an exciting year for Kinesis and our clients! Take a peek at some of our favorite projects we worked on this year. - [Culture is Comprised of Relationships](https://www.kinesisinc.com/culture-is-comprised-of-relationships/) - There was a time when work encouraged mechanistic thinking — imagining your employees like cogs in a machine. Culture is ready for a more modern approach. - [Building a 21st Century Culture for Humans](https://www.kinesisinc.com/building-a-21st-century-culture/) - There was a time when work encouraged mechanistic thinking — imagining your employees like cogs in a machine. Culture is ready for a more modern approach. - [Culture in Mergers & Acquisitions](https://www.kinesisinc.com/the-role-of-culture-in-mergers-acquisitions/) - When it comes to Mergers and Acquisitions, one major contributor to the valuation process often gets overlooked: company culture. - [Why Your New Hire Isn't Working Out](https://www.kinesisinc.com/dear-kinesis-why-isnt-insert-position-i-just-hired-working-out/) - Did you hire someone recently to fix all your woes in a certain department? Is that person just not cutting the mustard? Here's why. - [What Great Teams Can Learn from Soccer](https://www.kinesisinc.com/portland-marketing-strategy-soccer/) - Soccer is a game of creating sequences, and relying on the strength of the team as a whole. Learn how this philosophy can inform your business strategy. - [How Much to Invest in Culture and Retention](https://www.kinesisinc.com/how-much-should-my-company-invest-in-culture-and-team-building/) - We all know culture and employee engagement are important - but how important? And how can we foster it in a working environment? Learn more in this article. - [Solving Modern Workforce Challenges](https://www.kinesisinc.com/solving-workforce-challenges-is-hard-do-you-have-what-it-takes/) - Companies that invest in their people and culture have higher employee engagement. The results are increased profitability and better performance. - [Why We Don't Recruit A-Players Anymore](https://www.kinesisinc.com/admitting-when-youre-wrong-lessons-from-a-single-letter/) - The Kinesis book, Marketing from the Inside Out, has been wildly successful. The only problem? We need to re-write a chapter of it. - [The Relationship Between HR & Marketing](https://www.kinesisinc.com/talent-engine-the-secret-to-recruiting-and-retaining-the-best-of-the-best/) - Learn about talent, recruitment, and the importance of marketing when it comes to building a great workplace and accelerating your company growth. - [Turning an Office into a School](https://www.kinesisinc.com/turning-an-office-into-a-school/) - Kinesis People Champion Anja Taylor stopped by the HR Scoop podcast to share how small companies can build community, the impact of mental health days and how Kinesis school came to be. - [Casting a Vision in a Time of Chaos](https://www.kinesisinc.com/casting-a-vision-in-a-time-of-chaos/) - The world looks a lot different this year, and businesses that are able to cast a new vision will be better positioned for the uncertain future ahead. Kinesis CEO Shawn Busse discusses what it takes to make bold moves and come out on top. - [Why That Marketing Tactic Didn't Work For You](https://www.kinesisinc.com/dont-be-a-cow/) - As a business leader, you’re often looking for the “next best” marketing strategy or tactic. Learn why you should be cautious of the herd mentality. - [Making the World a Better Place – One Durable Symbol at a Time](https://www.kinesisinc.com/making-the-world-a-better-place-one-durable-symbol-at-a-time/) - Many are grappling with how to respond to this national moment of reflection. At Kinesis, we’ve been meditating on the particular importance of symbols. - [Will you read this article? Depends on what I title it.](https://www.kinesisinc.com/will-you-read-this-article-depends-on-what-i-title-it/) - The words we use on a daily basis can have a surprising impact on the world around us - particularly in business. What do your words communicate? - [The world has changed. Has your vision?](https://www.kinesisinc.com/the-world-has-changed-has-your-vision/) - COVID-19 is a very real and pressing danger facing all of us. Learn what the animal kingdom can teach us about stress response, and how to craft a new vision. - [Don’t Be a Cow (And Other Business Lessons)](https://www.kinesisinc.com/dont-be-a-cow-and-other-business-lessons/) - As a business leader, you’re often looking for the “next best” marketing strategy or tactic. Learn why you should be cautious of the herd mentality. - [How to Make Next Year Better than This One](https://www.kinesisinc.com/how-to-make-next-year-better-than-this-one/) - As the new year approaches, many businesses are gearing up for annual planning. But if this year has taught us anything, it's the pitfalls of an "annual plan." - [The One-Word Mission Statement](https://www.kinesisinc.com/the-one-word-mission-statement/) - Mission statements are comically ubiquitous. Unfortunately, they’ve been stripped of everything meant to make them powerful. Consider a different approach. - [The Hidden Truth About Company Values](https://www.kinesisinc.com/the-hidden-truth-about-company-values/) - 80% of the Fortune 100 tout their values publicly. Your organization may even have a set of values of your own. So why are they so broken? - [Freeze, Flight, or Fight](https://www.kinesisinc.com/freeze-flight-or-fight/) - COVID-19 is a very real and pressing danger facing all of us. Learn what the animal kingdom can teach us about stress response, and how to craft a new vision. - [Finding Courage in Uncertainty](https://www.kinesisinc.com/finding-courage-in-uncertainty/) - Transformation takes courage. Kinesis Founder Shawn Busse explores how something so deceptively simple can be the key to your success. - [Bats Aren't Blind, and Other Business Myths](https://www.kinesisinc.com/bats-arent-blind-and-other-business-myths/) - The world is filled with preconceived notions – learn how they could be guiding your business decision-making, and how to fix it. - [Three options to fill your marketing function](https://www.kinesisinc.com/insource-outsource-cosource/) - Growing businesses have several options when it comes to filling their marketing need. Learn the pros and cons of each approach. - [Team Kinesis Spotlight: Anna Holowetzki](https://www.kinesisinc.com/team-kinesis-spotlight-anna-holowetzki/) - Brand Strategist Anna Holowetzki is always looking for ways to help clients stand out in their industry, grow their business, and be downright remarkable. - [Innovation in The Time of Recession](https://www.kinesisinc.com/innovation-in-the-time-of-recession/) - We’re living, working, parenting, and friending in a time of disruption and chaos. Companies who embrace innovation are more likely to thrive on the other side. - [Kinesis Strategy Hits it out of the Park: 700% ROI!](https://www.kinesisinc.com/kinesis-strategy-hits-it-out-of-the-park-700-roi/) - [How Professional Service Firms Should Use Facebook Fan Pages](https://www.kinesisinc.com/how-professional-service-firms-should-use-facebook-fan-pages/) - Given its reach, specificity, and low cost, Facebook should be a part of your marketing strategy. Here are tips on how to best leverage it. - [The Four Strategies to Generate More Revenue for Your Company](https://www.kinesisinc.com/the-four-strategies-to-generate-more-revenue-for-your-company/) - When it comes to increasing revenues, there are four primary strategies that business leaders must examine and improve within their company. - [Guide to Building Followers on Twitter for Business Leaders](https://www.kinesisinc.com/how-to-build-followers-on-twitter/) - A lot of our clients are beginning to use Twitter. And, their number one question is "How do I get more followers?" I have a number of tips that can help you to grow your list of people quite quickly. - [10 ways to grow your business](https://www.kinesisinc.com/10-ways-to-grow-your-business/) - Want to grow your business? There are things that you already have in place that can help you increase revenue and profits. Check out our list of 10 helpful tips. - [How to write a marketing plan (and why it’s important)](https://www.kinesisinc.com/how-to-write-a-marketing-plan-and-why-its-important/) - Companies with a written marketing plan saw 30% faster growth than those without. And those with a written company vision grew 50% faster. Learn how to write your plan. - [Execution: the engine of your success.](https://www.kinesisinc.com/execution-the-engine-of-your-success/) - Successful change requires a translation of ambiguous goals into concrete behaviors. It’s all about the execution. - [Are You Blogging to Boost Your Business?](https://www.kinesisinc.com/are-you-blogging-to-boost-your-business/) - [The Phone Call You Never Get](https://www.kinesisinc.com/the-phone-call-you-never-get/) - [There is no such thing as an "easy" logo design](https://www.kinesisinc.com/there-is-no-such-thing-as-an-easy-logo-design/) - [How to Write a Sales Letter](https://www.kinesisinc.com/how-to-write-a-sales-letter/) - The right details to your sales letter adds to your credibility and trustworthiness. Don't forget to translate how those skills will help the client in their business activities. - [How to Build a Solid Marketing Infrastructure](https://www.kinesisinc.com/how-to-build-a-solid-marketing-infrastructure/) - It's essential to have multiple methods of driving new customers to your business. Systems will save you time and energy. Learn how. - [How a Blog Can Build Your Business](https://www.kinesisinc.com/how-a-blog-can-build-your-business/) - [Merlin Mann on Productivity: How to Achieve Inbox Zero](https://www.kinesisinc.com/merlin-mann-on-productivity-how-to-achieve-inbox-zero/) - [Marketing in a Recession. Crazy...like a fox!](https://www.kinesisinc.com/marketing-in-a-recession-crazylike-a-fox/) - [Delap Logo a Big Winner!](https://www.kinesisinc.com/delap-logo-a-big-winner/) - [Setting a Marketing Budget: Lifetime Customer Value](https://www.kinesisinc.com/setting-a-marketing-budget-lifetime-customer-value-2/) - [Lifetime Customer Value (LCV) Calculator](https://www.kinesisinc.com/lifetime-customer-value-lcv-calculator-2/) - [The Social Media Revolution](https://www.kinesisinc.com/the-social-media-revolution/) - [Choosing your words wisely: Rules for web writing and SEO](https://www.kinesisinc.com/choosing-your-words-wisely-rules-for-seo/) - [Marketing to Seniors and Baby Boomers? Use Internet Marketing and Social Media to Reach Them!](https://www.kinesisinc.com/marketing-to-seniors-and-baby-boomers-use-the-internet-to-reach-them/) - [Want to Know the ROI of Social Media?](https://www.kinesisinc.com/want-to-know-the-roi-of-social-media/) - Having concrete goals and concrete baselines is crucial to calculating your return on investment on your company's sopcial media marketing. - [Social Media for Accountants: Presenting to the NSAC](https://www.kinesisinc.com/social-media-for-accountants-presenting-to-the-nsac/) - Kinesis Partner and marketing strategist, Shawn Busse, speaks at the annual convention for accountant for co-ops - [Mail and E-mail are the Most commonly Used Media for Marketing](https://www.kinesisinc.com/mail-and-e-mail-are-the-most-commonly-used-media-for-marketing/) - Mail and e-mail remain the most commonly used media. Read results from DMA study. - [Tips to Help Your Website Sell](https://www.kinesisinc.com/tips-to-help-your-website-sell/) - One your website is built, there are a number of things you can do to make your website a sharper sales tool. This article offer several helpful recommendations. - [How to Get Referrals from Your Existing Customers](https://www.kinesisinc.com/how-to-get-referrals-from-your-customers/) - Most businesses understand the power of referrals and word-of-mouth marketing, but don't have a systematic approach to getting them. - [How to Get a Job at a Creative Firm](https://www.kinesisinc.com/how-to-get-a-job-at-a-creative-firm/) - [How to Write Great Business Blog Posts](https://www.kinesisinc.com/how-to-write-great-business-blog-posts/) - When writing an article about something that excites you – like your business – it’s easy to get carried away with verbiage. Don’t do it! - [Why Companies Should Create a Winning Facebook Business Page](https://www.kinesisinc.com/how-creating-an-engaging-facebook-business-fan-page/) - Your Facebook Fan page is a place where prospects, customers, employees, vendors, management and the media can find information out about your products and services. - [Offer Value to Your Customer for Maximum Results](https://www.kinesisinc.com/offer-value-to-your-customer-for-maximum-results/) - [I know what you do, now tell me Why....](https://www.kinesisinc.com/i-know-what-you-do-now-tell-me-why/) - Understanding your Why is one of foundations that we emphasize in our work with business leaders. Big Thinker Simon Sinek has a great presentation on the power of "Why. - [Buyer Beware: a 3-Part Series on RFPs](https://www.kinesisinc.com/buyer-beware-a-3-part-series-on-rfps/) - Here's why you should never respond to RFPs if you want to position your firm at the top of the pile. - [Partners in Success - Part 2 of 3](https://www.kinesisinc.com/partners-in-success-part-2-of-3/) - [Happy Holidays from Kinesis](https://www.kinesisinc.com/happy-holidays-from-kinesis/) - [Grow Your Business with Annual Company Goals, Part 1: Setting SMART Goals](https://www.kinesisinc.com/grow-your-business-with-annual-company-goals-part-1-setting-smart-goals/) - [How Can I Improve My Company’s Lead Conversion?](https://www.kinesisinc.com/how-can-i-improve-my-companys-lead-conversion/) - Ultimately, the goal of marketing for your company should be to attract highly qualified leads that convert to customers. Here's how to attract more qualified leads and convert them. - [7 essential ingredients to create a remarkable selling system](https://www.kinesisinc.com/sales-process-ingredients/) - Most businesses lack a standardized set of interactions that their salespeople take prospects through in order to qualify and convert them. Learn how a sales process creates consistent, scalable lead conversion. - [Leveraging LinkedIn for Business: How to Create a Network for Growth](https://www.kinesisinc.com/leveraging-linkedin-for-business-how-to-create-a-network-for-growth/) - How to create value-add LinkedIn connections that will expose your business and grow your professional network. - [Leveraging LinkedIn for Business: Three Steps to Boosting Visibility](https://www.kinesisinc.com/leveraging-linkedin-for-business-three-steps-to-boosting-visibility/) - Learn what it takes to make yourself visible on LinkedIn, and keep you and your company at the forefront of your network’s mind. - [How CEOs, Owners, and Executives can Develop a Personal Brand: Part 1](https://www.kinesisinc.com/part-i-personal-brands-that-build-your-company/) - It’s essential for owners and other leaders in your organization to engage in personal branding as part of your overall marketing efforts. Learn more! - [Employee engagement: where do we begin?](https://www.kinesisinc.com/employee-engagement-where-do-we-begin/) - Engaged employees mean more profitable, better performing companies.The good news is there are many things you can do to develop an environment where people are genuinely happy and productive. - [Kinesis has a new home!](https://www.kinesisinc.com/kinesis-has-a-new-home/) - We have a beautiful new home that is truly a Kinesis environment. Check out our photo essay of the build out and completion of our office building. - [10 Secrets to Being a Happy Entrepreneur](https://www.kinesisinc.com/10-secrets-to-being-a-happy-entrepreneur/) - Being a business owner is an incredible journey. Here are tips to help you create a work-life balance and be happier, healthier, and more successful. - [The One Change CEOs Can Make to Transform Your Business in 2014](https://www.kinesisinc.com/ceos-time-management-business-strategy-2014/) - For CEOs, time management can make or break your business performance. Learn how to make the highest, best use of your time for business success in 2014. - [How CEOs, Owners, and Executives can Develop a Personal Brand: Part 2](https://www.kinesisinc.com/part-ii-how-to-build-personal-brands-that-build-your-company/) - It’s essential for business owners and company leaders to establish a positive, personal brand that develops their reputation as a trustworthy expert in your field. Here's how. - [The Best Use of Social Media (That Most Businesses Ignore)](https://www.kinesisinc.com/the-best-use-of-social-media-that-most-businesses-ignore/) - Businesses need to be ready to respond to their customers voices on social media as quickly as they would to an email or, if you're really good, to a ringing telephone. In short, social media needs to be a part of your customer service strategy as well as your marketing strategy. - [Strategies the Best Managers Use to Keep their Team Engaged](https://www.kinesisinc.com/strategies-the-best-managers-use-to-keep-their-team-engaged/) - Great managers know that to keep their team performing at the highest level, they must work to create a workplace environment where employees are truly engaged. - [How much does a bad employee cost my business?](https://www.kinesisinc.com/how-much-does-a-bad-employee-cost-my-business/) - Problem employees can have severely harmful effects on your business. Learn about the true cost of keeping a bad apple on board. - [Introducing the new and improved Kinesis website!](https://www.kinesisinc.com/introducing-the-new-and-improved-kinesisinc-com/) - Over the past four years, Kinesis has gone through an evolution in how we serve our clients. The Kinesis team is thrilled to unveil the brand new KinesisInc.com! - [How to create a referral program that works](https://www.kinesisinc.com/how-to-create-a-referral-system-that-works/) - Learn how to get referrals with a referral management program that works to generate leads and growth. - [Are you doing the wrong things?](https://www.kinesisinc.com/doing-the-wrong-things-costs-money/) - As a leader, is your entire workday spent doing things that are the highest and best use of your time? Are you continuously focused on the activities that bring the best ROI? - [The power of a simple "Great job!"](https://www.kinesisinc.com/the-power-of-a-simple-great-job/) - Recognize your people for their efforts. When you treat your team members well, they serve your customers remarkably. - [What can I do?](https://www.kinesisinc.com/what-can-i-do/) - Whether you are an intern or a CEO, being a leader is up to you. All too often, we look to others to change, to fix, to improve, to adjust, to elevate their game, to help us. - [The currency of trust](https://www.kinesisinc.com/the-currency-of-trust/) - [Happy Holidays from Kinesis!](https://www.kinesisinc.com/happy-holidays-from-kinesis-2015/) - [10 Ways to Improve Your Website to Attract More Business](https://www.kinesisinc.com/10-ways-to-improve-your-website-to-attract-more-business/) - Here's how you can leverage your website to capture leads, build customer loyalty, and differentiate your company from the competition. - [Happy New Year to our Kinesis friends and fans!](https://www.kinesisinc.com/happy-new-year-to-our-kinesis-friends-and-fans/) - [Grow Your Business with Annual Company Goals, Part 2: Achieving Your Goals](https://www.kinesisinc.com/part-2-achieving-annual-goals/) - [How to Write Blog Posts and Ezine Articles: 8 Creative Tips](https://www.kinesisinc.com/how-to-write-your-next-blog-post-or-ezine-article/) - [15 Blog Posts from 2013 That Will Change the Way You Run Your Company](https://www.kinesisinc.com/15-blog-posts-from-2013-that-will-change-the-way-you-run-your-company/) - We’ve put our collective brains together, and identified some smashing business content from our blog and across the interwebs from the year… It’s the year in review! - [Thinking Big with Chris Scherer](https://www.kinesisinc.com/thinking-big-with-chris-scherer/) - In the latest installment of our Accelerator Interview series, hear from OMEP President Chris Scherer on growth, community, and bending service to the demand. - [Your Website is For People First, Not Search-Engine Spiders](https://www.kinesisinc.com/your-website-is-for-people-first-not-search-engine-spiders/) - Your goal should be about using SEO to get a high quantity of qualified traffic and to have website that works as a sales tool. - [Marketing and Employees: Bad Apples](https://www.kinesisinc.com/marketing-and-employees-part-1-bad-apples/) - Ever wonder why some companies rocket to the top, while others struggle? See how a Bad Apple can be hindering your marketing, your business, and profits. - [How to Prepare for a Media Interview and Get Great Press for Your Company](https://www.kinesisinc.com/how-to-prepare-for-a-media-interview-and-get-great-press-for-your-company/) - These tips will help your company improve your media interview skills. It's essential that you are prepared and that you know what will help you succeed. - [Killing the RFP: Part 3 of 3](https://www.kinesisinc.com/killing-the-rfp-part-3-of-3/) - Professional service firms do clients and themselves a disservice by answering RFPs. This article provides a framework for getting off the RFP treadmill - [Making the Sale: Design a Web Site that Adds Incredible Value](https://www.kinesisinc.com/making-the-sale-design-a-web-site-that-adds-incredible-value/) - [Congratulations to Our Very Own Marcella Vail - Master of Marketing!](https://www.kinesisinc.com/congratulations-to-our-very-own-marcella-vail-master-of-marketing/) - Kinesis Strategist Marcella Vail was awarded the Master of Marketing (Marketer of the Year) Award for the AMA PDX Chapter! - [Old Spice Guy Brings 107% Increase in Sales](https://www.kinesisinc.com/old-spice-guy-brings-107-increase-in-sales/) - [Pendleton Mills and Levi's Pull the Wool over our Eyes](https://www.kinesisinc.com/pendleton-mills-and-levis-pull-the-wool-over-our-eyes/) - [How to Recruit Top Talent Employees Through Social Networking](https://www.kinesisinc.com/how-to-recruit-top-talent-employees-through-social-networking/) - This essential guide explores social media recruiting success rates and provides tips for those looking to recruit great employees socially. - [Social Media Marketing for Business](https://www.kinesisinc.com/social-media-marketing-for-business/) - [Rearranging the deck chairs ain't gonna fix your marketing.](https://www.kinesisinc.com/rearranging-the-deck-chairs-aint-gonna-fix-your-marketing/) - Many businesses see marketing and strategy as separate activities. BlackBerry demonstrates what happens when you get both wrong. Learn more. - [Looking for B2B leads? Start with your website](https://www.kinesisinc.com/responsive-website-design-for-b2b-companies/) - The responsive revolution in the B2B world is just beginning. Learn how web design is increasingly becoming a competitive advantage in the B2B space. - ["Your Call is Important to Us..." (or, How to Ruin Brand Experience)](https://www.kinesisinc.com/your-call-is-important-to-us-or-how-to-ruin-brand-experience/) - Read how smart companies leverage customer success to create great work environments, profitable bottom lines, and repeat success. - [Tropicana's Design Troubles](https://www.kinesisinc.com/tropicanas-design-troubles/) - [Branding Improvements?](https://www.kinesisinc.com/branding-improvements/) - [Marketing for Accountants - Websites are Crucial for Recruiting Top Talent](https://www.kinesisinc.com/marketing-for-accountants-important-for-recruiting-talent/) - [Pens and Pallets: ROI on Good Design](https://www.kinesisinc.com/pens-and-pallets-roi-on-good-design/) - [Plug the Marketing Leak and Start Measuring Success](https://www.kinesisinc.com/plug-the-marketing-leak-and-start-measuring-the-flow/) - [How to Create a Website that Sells](https://www.kinesisinc.com/how-to-create-a-website-that-sells-part-1/) - [When the Economy Slumps, Marketing Will Keep Your Business Thriving](https://www.kinesisinc.com/when-the-economy-slumps-marketing-will-keep-your-business-thriving/) - [Photography Pays for Itself](https://www.kinesisinc.com/photography-pays-for-itself/) - [Think Before You Design: Solve Problems in Your Marketing Materials](https://www.kinesisinc.com/think-before-you-design-solve-problems-in-your-marketing-materials/) - To market your business effectively, you have to KNOW your target audience and what problems they face. In your marketing efforts - whether written, online, or in person - you should be able to provide your audience with a solution that is specific and directly benefits them…AND you should care about their problem. - [Good Design = More Profits](https://www.kinesisinc.com/good-design-more-profits/) - [Outsourced Marketing, Part 3: Should I hire?](https://www.kinesisinc.com/oursourced-marketing-part-3-should-i-hire/) - [Finding the right customers and becoming more profitable](https://www.kinesisinc.com/finding-the-right-customers-and-becoming-more-profitable/) - [Kinesis named one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine](https://www.kinesisinc.com/kinesis-named-one-of-the-best-entrepreneurial-companies-in-america-by-entrepreneur-magazine/) - We are thrilled to announce that Kinesis was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine. - [How to Hire and Nurture A-Players: An Employers Guide to Recruiting Top Talent (Part I)](https://www.kinesisinc.com/how-to-hire-and-nurture-a-players-an-employers-guide-to-recruiting-top-talent-part-i/) - Developing a recruiting and hiring process that attracts top talent isn’t a matter of luck. It requires a recruitment plan that consistently attracts A Players. - [Social Media Meets Yakima Washington!](https://www.kinesisinc.com/social-media-meets-yakima-washington/) - A recap of the recent Social Media Bootcamp hosted by the Yakima Valley community. - [Digging Holes with RFPs - Part 1 of 3](https://www.kinesisinc.com/digging-holes-with-rfps-part-1-of-3/) - [Outsourced Marketing, Part 2: Find the Right Fit](https://www.kinesisinc.com/outsourced-marketing-part-2-find-the-right-fit/) - [Marketing with WOW: Employee Brand Ambassadors](https://www.kinesisinc.com/marketing-with-wow-employee-brand-ambassadors/) - Employees matter, a lot. The success of your company depends on how each individual employee feels and speaks about your company. - [Carrots and sticks: The unlikely consequences of incentives](https://www.kinesisinc.com/carrots-and-sticks-the-unlikely-consequences-of-incentives/) - [The 3 Perils of Small Business Marketing](https://www.kinesisinc.com/the-3-perils-of-small-business-marketing/) - If you make marketing strategy, execution, and accountability central to your business, you’ll go a long ways towards switching marketing from a source of pain to a source of revenue. - [Use a Strong Call To Action to Generate More Leads](https://www.kinesisinc.com/use-a-strong-call-to-action-to-generate-more-leads/) - Many companies put together campaigns with strong business copywriting, but then their marketing falls short when they reach the call to action. - [Online Marketing: Employers Using Social Media to Screen and Recruit](https://www.kinesisinc.com/online-marketing-employers-using-social-media-to-screen-and-recruit/) - [Craft a company vision to achieve your business goals](https://www.kinesisinc.com/craft-a-company-vision-to-achieve-your-business-goals/) - Identifying a clear vision for your company guides strategy, aligns decisions, and brings purpose and focus to your employees. - [How to Hire and Nurture A-Players: An Employers Guide to Recruiting Top Talent (Part II)](https://www.kinesisinc.com/how-to-hire-and-nurture-a-players-an-employers-guide-to-recruiting-top-talent-part-ii/) - Developing a thoughtful, consistent talent management process can dramatically increase the odds that your team abounds with brilliant, high-performing A-players. - [Your Thanksgiving Reading List](https://www.kinesisinc.com/your-thanksgiving-reading-list/) - Looking for reading material (or any inspiring resources to jump-start your business strategy) this holiday weekend? check out our Thanksgiving Reading List! - [How to Ace the 'About' Page on Your Website](https://www.kinesisinc.com/company-about-page-website/) - ‘About Us’ pages are among the most-visited sections on any corporate website. Here's how to make sure yours is at it's best. Read more. - [Are Your Employees Engaged With Your Company Values?](https://www.kinesisinc.com/are-your-employees-engaged-with-your-company-values/) - Here is your definitive guide to engaging your employees with the core values of your company by Ashley Freeman from employee engagement company INVOLVE. - [The anatomy of a good brand](https://www.kinesisinc.com/the-anatomy-of-a-good-brand/) - What is a brand? You may be surprised that branding is much more than just a logo. Learn the different components that make up this crucial company asset. - [Your values, mission, & vision in play](https://www.kinesisinc.com/your-values-mission-vision-in-play/) - Many understand the importance of a clear company mission, vision, and core values - but few know how to make them an integral part of their internal culture. - [The sweeping power of purpose](https://www.kinesisinc.com/the-sweeping-power-of-purpose/) - A deeply held sense of purpose leads to business excellence. Every human being wants to know that they are making a difference and working toward something greater. - [How to discover your company’s core purpose](https://www.kinesisinc.com/how-to-discover-your-companys-core-purpose/) - [How Kinesis achieved 20-30% growth for 5 straight years](https://www.kinesisinc.com/how-kinesis-achieved-20-30-growth-for-5-straight-years/) - Kinesis is now a Lighthouse Award winner! Read our interview with CEO Shawn Busse to learn the secrets behind this success. - [We've Done it Again!](https://www.kinesisinc.com/weve-done-it-again/) - Kinesis has been recognized as Portland’s 47th fastest growing private company of 2013! It’s our second year in a row to make the Portland Business Journal’s list of the fastest growing companies in the region. - [Kinesis wins PBJ’s Fastest Growing Company Award four years in a row](https://www.kinesisinc.com/kinesis-receives-fastest-growing-company-award-for-fourth-year-in-a-row/) - We’re proud to be a PBJ Top 100 Fastest Growing Company yet again. - [Kinesis selected as PBJ Small Business Innovation honoree](https://www.kinesisinc.com/kinesis-selected-as-pbj-small-business-innovation-honoree/) - Kinesis is thrilled to have been chosen as a Top-Five honoree for the Portland Business Journal's 2014 Small Business Innovation Awards! - [How Kinesis became one of Portland's fastest growing companies three years in a row](https://www.kinesisinc.com/how-kinesis-became-one-of-portlands-fastest-growing-companies-three-years-in-a-row/) - Kinesis Marketing has been one of Portland's fastest growing companies 3 years in a row. Read the interview with CEO Shawn Busse, to find out how it was done. - [Planning in the Face of Uncertainty](https://www.kinesisinc.com/planning-in-the-face-of-uncertainty/) - Kinesis CEO Shawn Busse weighs in on the impacts of the election on small business, and what moves you can make to offset uncertainty. - [Don’t Cripple Employee Performance](https://www.kinesisinc.com/dont-cripple-employee-performance/) - Learn tools and best practices for holding employees accountable and boosting team performance. - [How to create a remarkable company through differentiation](https://www.kinesisinc.com/how-to-create-a-remarkable-company-through-differentiation/) - Your Remarkable Selling Point is a focal point that defines your company's unique position in the marketplace. It's a competitive stake in the ground. Learn more. - [Senior Strategist Spotlight: Marcella Vail](https://www.kinesisinc.com/introducing-marcella-vail/) - Introducing our new Senior Strategist and most recent addition to team Kinesis: Marcella Vail - [Karah Lockman Joins the Kinesis Family!](https://www.kinesisinc.com/introducing-karah-lockman/) - Please join us in welcoming Karah Lockman — the most recent addition to Team Kinesis! - [Leveraging LinkedIn for Business: How to Improve Your LinkedIn Profile](https://www.kinesisinc.com/how-to-improve-your-linkedin-profile/) - Your LinkedIn business profile is a powerful network building tool. Learn how to market yourself to ideal prospects and grow your business. - [Leveraging LinkedIn for Business: Five Steps to Improving Your LinkedIn Company Page](https://www.kinesisinc.com/leveraging-linkedin-for-business-five-steps-to-improving-your-linkedin-company-page/) - How to leverage LinkedIn Company Pages to generate leads, build relationships, and drive business results. Market your business on social media. - [Meet Susie Wittbrodt, the Newest Member of the Kinesis Family!](https://www.kinesisinc.com/meet-susie-wittbrodt-the-newest-member-of-the-kinesis-family/) - The Kinesis team has grown again! Please join us in welcoming our newest employee, Content Strategist Susie Wittbrodt! - [The “Sales and Marketing” role (or, how to hire a leprechaun)](https://www.kinesisinc.com/sales-and-marketing/) - Many business owners try to consolidate the "Sales and Marketing" role, but the two functions are entirely different. - [Why a Makino isn’t enough](https://www.kinesisinc.com/why-a-makino-isnt-enough/) - Stop competing on price! Learn how to combat commoditization — exemplified by the Makino’s effect on the manufacturing industry. - [Courage and a Cup of Margin: A Case for Remarkability](https://www.kinesisinc.com/courage-and-a-cup-of-margin-a-case-for-remarkability/) - Your Proprietary Way is the unique way you provide your services to clients — here's why you need one. - [Kinesis joins the B Corporation movement](https://www.kinesisinc.com/kinesis-joins-the-b-corporation-movement/) - We are incredibly proud to announce that Kinesis has become a Certified B Corporation! Learn more about what this designation means to us. - [Mirror, Mirror – The High Cost of Ugly in B2B Marketing](https://www.kinesisinc.com/mirror-mirror-the-high-cost-of-ugly-in-b2b/) - We’ve reached a critical point in the evolution of B2B marketing where the business buyer has become a design buyer. Read more... - [Small Business, Big Marketing: Hammer and Hand Interview](https://www.kinesisinc.com/small-business-big-marketing-hammer-and-hand-interview/) - We asked H&H's Chief Evangelist, Zacke Semke and founder, Sam Hagerman to share some of their business experiences and marketing insights. - [Why You’ll Be Hearing From Us Less](https://www.kinesisinc.com/why-youll-be-hearing-from-us-less/) - Your regular programming will not be returning shortly. We’re taking this opportunity to announce an important shift in our content marketing strategy. - [Kinesis is a “Best For The World” B Corp — 2 Years Running!](https://www.kinesisinc.com/kinesis-is-a-best-for-the-world-b-corp-2-years-running/) - Kinesis is proud to be honored as B Corporation's "Best For The World" in 2019 — awarded to the top 10% of B Corps in both the Workers and Governance categories - [Designer Spotlight: Allie Harold](https://www.kinesisinc.com/designer-spotlight-allie-harold/) - Kinesis designer Allie Harold was recently promoted! Please join us in congratulating her, and celebrating this momentous achievement. - [The power of storytelling as a marketing tool (part II)](https://www.kinesisinc.com/the-power-of-storytelling-as-a-marketing-tool-part-ii/) - Read how B2B companies can leverage the power of storytelling to connect people to their brand. - [Introducing our new Client Coordinator, Jacklyn Bartley!](https://www.kinesisinc.com/welcome-jacklyn/) - Please join us in welcoming the latest addition to Team Kinesis: Client Coordinator Jacklyn Bartley! - [Say hello to our new Content Strategist, Sierra Bray!](https://www.kinesisinc.com/say-hello-to-our-new-content-strategist-sierra-bray/) - As a Content Strategist, Sierra spearheads copywriting efforts, brand messaging, and website content for clients in collaboration with our strategic team. - [How to Have Effective Meetings That Get Results](https://www.kinesisinc.com/make-meetings-matter/) - Over 90% of leaders attribute the failure of meetings to a lack of advanced planning and organization. Following these tips will help re-energize and refocus your meetings. - [Your Pain-Free Guide to Better Business Networking](https://www.kinesisinc.com/networking-done-right/) - You know the importance of developing a business network. Here's your pain-free guide to becoming better at connecting with people. - [Instagram = Instabillion](https://www.kinesisinc.com/instagram-instabillion/) - [It’s Time to Rebuild](https://www.kinesisinc.com/its-time-to-rebuild/) - [Qualities of Remarkable Employees](https://www.kinesisinc.com/qualities-of-remarkable-employees/) - Many companies struggle to make a hire, let alone a remarkable hire. Keep these qualities in mind to find that perfect fit. - [Leaders of great companies ask: First Who, Then What?](https://www.kinesisinc.com/first-who-then-what/) - When performance drops, most business leaders ask "what should we do?" Discover the much more relevant - and important - question you should consider first. - [What Business Can Learn from Donuts: The Blue Star Story](https://www.kinesisinc.com/business-blue-star-donuts/) - We sat down with the team at Blue Star Donuts to discuss some of the lessons learned in their years of growth, against the backdrop of our inside-out process. - [Referral Marketing 101: How to grow your network of referrers](https://www.kinesisinc.com/referral-marketing-101/) - Learn how to get referrals with a referral management program that works to generate leads and growth. - [Congratulations to Portland's Fastest-Growing Companies!](https://www.kinesisinc.com/congratulations-to-portlands-fastest-growing-companies/) - Several Kinesis clients were honored as one of PBJ's Fastest-Growing Private Companies. Join us as we congratulate them on this remarkable achievement! - [How to Budget for a Website - Part II](https://www.kinesisinc.com/how-to-budget-for-a-website-part-2/) - When embarking on a website project, how can you be sure you're getting the bang for your buck? Here is what you and your website partner should be thinking about. - [Dwarfs, Asteroids, and Gas Giants (Or, How Much to Spend on a Website)](https://www.kinesisinc.com/how-much-to-spend-on-a-website/) - Here are some of the insights we’ve gained about the right way to budget for a website – in galactic terms. - [Thinking Big with Craig Thomas](https://www.kinesisinc.com/thinking-big-with-craig-thomas/) - This week, we sit down with President of Fully - a company with innovative ideas for how to improve the modern workplace. - [Share The Good: 7 Podcasts to Inspire Leaders](https://www.kinesisinc.com/top-leadership-podcasts/) - Podcasts are invaluable for business leaders to further personal development on your own time and pace. We've compiled a list of some of our favorites. - [Signals and Noise (Guest-Starring Arnold Schwarzenegger)](https://www.kinesisinc.com/signal-and-noise/) - In sitting down to write this month's blog post, I stumbled upon a fundamental barrier to success, in writing and in business: distraction. - [Team Kinesis Spotlight: Rebecca Bell](https://www.kinesisinc.com/team-kinesis-spotlight-rebecca-bell/) - Rebecca Bell works tirelessly to ensure the success of the entire Kinesis team - which makes her our Office Hero! - [Team Kinesis Spotlight: Alanna Harter](https://www.kinesisinc.com/team-kinesis-spotlight-alanna-harter/) - Chief Growth Officer Alanna Harter helps our clients identify where they want the business to grow, and then implement the marketing strategy to get them there. - [Team Kinesis Spotlight: Kyle Huck](https://www.kinesisinc.com/team-kinesis-spotlight-kyle-huck/) - We sat down with our newest Strategist, Kyle Huck, to learn about his passion for helping clients communicate their remarkability. - [Team Kinesis Spotlight: Bekah Garibay](https://www.kinesisinc.com/team-kinesis-spotlight-bekah-garibay/) - Kinesis Designer Bekah Garibay brings broad branding experience to her role - helping us produce both creative and strategic transformation for our clients. - [Team Kinesis Spotlight: Jeff Wester](https://www.kinesisinc.com/team-kinesis-spotlight-jeff-wester/) - Strategist Jeff Wester leverages a broad branding experience to help clients execute marketing strategy across a variety of channels. - [Team Kinesis Spotlight: Anja Taylor](https://www.kinesisinc.com/team-kinesis-spotlight-anja-taylor/) - Kinesis Resource Manager Anja Taylor brings broad project management experience to her role - helping us create scalable systems and serve our clients better. - [Team Kinesis Spotlight: José Maldonado](https://www.kinesisinc.com/team-kinesis-spotlight-jose-maldonado/) - Backbone of our day-to-day operations and guardian of the Kinesis culture, José is truly the "hero" of the office in more ways than we can count. - [Team Kinesis Spotlight: Andrea Bailey](https://www.kinesisinc.com/team-kinesis-spotlight-andrea-bailey/) - In her role as Strategist, Andrea builds on a decade of marketing experience and a forté of translating complex information into actionable insight. - [Our Favorite Rebrands from 2016](https://www.kinesisinc.com/our-favorite-rebrands-from-2016/) - The scope of a rebrand can span from a website redesign, to a rename and shift in business identity. Here are some of our favorite recent client rebrands. - [If you’re focused on Facebook likes, you’re doing it wrong](https://www.kinesisinc.com/results-based-marketing/) - Learn why marketing metrics can be a flighty temptress - and how to properly track your marketing success. - [Branding, Marketing, and Design: Kinesis Highlights from 2017](https://www.kinesisinc.com/branding-marketing-design-our-favorite-projects-of-2017/) - 2017 was a year of transformation for our clients. Learn about some of Kinesis' favorite projects, and how they helped to transform our clients' businesses. - [Thinking Big with Su Embree](https://www.kinesisinc.com/thinking-big-with-su-embree/) - This week on our Accelerator interview series, "Think Big," we sit down with Su Embree, President of DHM Research - a public opinion research firm. - [Why being on the first page of Google doesn’t matter (no, really)](https://www.kinesisinc.com/why-being-on-the-first-page-of-google-doesnt-matter-no-really/) - Many marketers are told that the only way to be successful online is to land on the first page of Google search results. Not so fast. - [What We Learned at the Small Giants Summit](https://www.kinesisinc.com/what-we-learned-at-the-small-giants-summit/) - Kinesis attended the annual Small Giants Summit last month, filled with actionable leadership insights. We summarized some of our favorites. - [What the Blazers taught me about business](https://www.kinesisinc.com/learning-from-the-blazers/) - What holds true in the office is usually transferable to teams that win on the field. Here are 6 observations on leading teams both on and off the court. - [How to Write Remarkable Company Core Values (Part I)](https://www.kinesisinc.com/how-to-company-values-part-i/) - Learn how to write remarkable company values for less employee turnover, higher customer retention and greater profitability. - [How to Write Remarkable Company Core Values (Part II)](https://www.kinesisinc.com/how-to-write-remarkable-company-values-part-ii/) - Your company values can engage your employees and catapult your company upward. Employees directly impact the bottom line, revenue, productivity, and customer satisfaction. - [The Sell-Do Trap and How to Escape It](https://www.kinesisinc.com/the-sell-do-trap-and-how-to-escape-it/) - The “Sell-Do” trap describes businesses where the owners are responsible for both selling and delivering the work (they “sell” the work, then “do” the work). - [How to maximize your marketing budget (whatever it is)](https://www.kinesisinc.com/how-to-maximize-your-marketing-budget-whatever-it-is/) - Check out our easy-to-understand guide to help you make the most of your marketing budget (regardless of how big it is). - [WHO is Your Core Customer?](https://www.kinesisinc.com/who-is-your-core-customer/) - You have a strategic asset that is hidden and underutilized. It can become your inside advantage. Your task is to discover it and to use it as a key asset that will drive your company’s growth. - [Your Company Mission Statement is the Soul of Your Brand](https://www.kinesisinc.com/how-to-write-a-powerful-mission-statement/) - A well-crafted mission statement can take your business to the next level. Here's how to write a powerful mission statement for your company. - [How to Write a Value Proposition for Your Company](https://www.kinesisinc.com/how-to-write-a-powerful-value-proposition/) - A strong and differentiated value proposition can go a long way to position your business to succeed in your target market. It is the promise of your brand. - [Why (and how) to rename your company](https://www.kinesisinc.com/why-and-how-to-rename-your-company/) - Making the decision to rename your company is a big deal. Find out why it might be a good idea, and how to approach the process. - [How Kinesis became a B Corp (and how you can, too)](https://www.kinesisinc.com/how-to-become-a-b-corp/) - Kinesis has joined the B Corporation movement! Learn what steps we took to get there, and how your organization can do the same. - [The Truth About B2B Web Design and Why You Should Invest in It](https://www.kinesisinc.com/the-truth-about-web-design/) - Statistics about web design explain how users interact with your brand online, and why design dictates your users' first impressions of your B2B company. - [Meet Fluffy, Your 800-Pound Gorilla](https://www.kinesisinc.com/meet-fluffy-your-800-pound-gorilla/) - Having a large customer the size of an 800-pound gorilla drives rapid revenue growth, but also carries hidden dangers for your business. Learn how to tame it. - [Why a best-kept secret isn’t as delicious as it sounds](https://www.kinesisinc.com/why-a-best-kept-secret-isnt-as-delicious-as-it-sounds/) - It's time to take your organization from the best-kept secret to the next big thing. Find out how! - [How to See Around the Corner: Positioning Your Company for Market Shifts](https://www.kinesisinc.com/how-to-see-around-the-corner-positioning-your-company-for-market-shifts/) - From the economy to customer behavior, many variables could impact your business' viability in the future. Learn how to look around the corner to what's ahead. - [Why Employee Satisfaction Isn’t Enough](https://www.kinesisinc.com/why-employee-satisfaction-isnt-enough/) - For years, the name of the game for managing people was employee satisfaction. With a changing labor market and higher employer standards, that focus is changing. - [How Kinesis Spends Our Marketing Dollars](https://www.kinesisinc.com/how-kinesis-spends-our-marketing-dollars/) - It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves. - [LinkedIn 101: How to Maximize LinkedIn Exposure in 15 Minutes a Week](https://www.kinesisinc.com/linkedin-101-how-to-maximize-linkedin-exposure-in-15-minutes-a-week/) - Many business leaders don't think they have enough time to focus on LinkedIn. Learn how Kinesis has consolidated activity to just 15 minutes a week. - [Your Business Resolutions for 2019](https://www.kinesisinc.com/your-business-resolutions-for-2019/) - Here is your list of official business resolutions for the New Year, along with some helpful resources from the Kinesis blog. - [Throw Out Your Scarves, and Other Lessons on Client Stratification](https://www.kinesisinc.com/throw-out-your-scarves-and-other-lessons-on-client-stratification/) - A comprehensive client stratification helps us identify our dream clients beyond the numbers. - [The Curse of the Trailblazer](https://www.kinesisinc.com/the-curse-of-the-trailblazer/) - The curse of the trailblazer is that you have to keep trailblazing. Learn how to maintain an innovative spirit in your business. - [Your Business Resolutions for 2017](https://www.kinesisinc.com/your-business-resolutions/) - The New Year is the perfect time to reevaluate your business, and make sure you’re set up for success. Here is your list of business resolutions for 2017. - [Hate marketing plans? I don’t blame you.](https://www.kinesisinc.com/hate-marketing-plans-i-dont-blame-you/) - The ugly truth is that marketing plans suck. This year, leave the heavy three-ringed binder behind. - [Tired of ineffective meetings?](https://www.kinesisinc.com/tired-of-ineffective-meetings-try-the-bullseye-meeting-structure/) - Sick of unproductive, ineffective meetings? Incorporate the Bullseye Meeting structure to change your organization's productivity. Free tool to download. - [B2B selling on LinkedIn: How to reach decision makers](https://www.kinesisinc.com/b2b-selling-on-linkedin-how-to-reach-decision-makers/) - LinkedIn can be a powerful sales tool - discover the secret to turning your LinkedIn efforts into a lead-generating machine. - [How to mine for your company's gold](https://www.kinesisinc.com/mine-for-gold/) - In this article, I discuss why ‘Mining for Gold’ is a viable strategy in any business, and why you should focus on your existing customers as much as your funnel. - [Making the Most from Mistakes](https://www.kinesisinc.com/making-the-most-from-mistakes/) - [Business Pitfall: The Sell-Do Trap](https://www.kinesisinc.com/business-pitfall-the-sell-do-trap/) - [Marketing Nerd: Why Your Business Should Care About Networks](https://www.kinesisinc.com/using-networks-to-grow-your-business/) - in the 1980's, Metcalf's Law was used to describe the increase in value of a network. Se how this idea can be extended to the realm of marketing and business. - [Build a Deep Moat for Business Success](https://www.kinesisinc.com/deep-moat-strategy/) - Why do certain companies succeed and others fail? Learn the "Deep Moat" strategy for building a successful business from the inside out and differentiating your company. - [Get the Secret Sauce to Help Your B2B Company Generate More Leads](https://www.kinesisinc.com/secret-sauce-for-b2b-lead-generation/) - To guide you in your need for new customers, here are 7 marketing tips to help your B2B company generate more leads. - [Outsourced Marketing, Part 1: The Market](https://www.kinesisinc.com/outsourced-marketing-a-real-world-guide-part-1/) - [How Spilt Coffee Created a Billion Dollar Mop](https://www.kinesisinc.com/how-spilt-coffee-created-a-billion-dollar-mop/) - [How to Get Higher-Impact Testimonials from Your Customers](https://www.kinesisinc.com/how-to-get-higher-impact-testimonials-from-your-customers/) - Testimonials are one of the most powerful and cost-effective selling tools you can implement in your arsenal of marketing. Here is a systematic approach to getting fantastic testimonials from your clients. - [How to Leverage Testimonials for Powerful Marketing Results](https://www.kinesisinc.com/how-to-leverage-testimonials-for-powerful-marketing-results/) - Testimonials are one of the most powerful and cost effective selling tools you can implement in your marketing arsenal. Here are tips on how you can get more of them. - [Time management for the easily distracted](https://www.kinesisinc.com/time-management-tips/) - Time management techniques for the Easily Distracted: Put these steps into place to make your work performance more productive and focused. - [Starting with WHY: the new Kinesis website](https://www.kinesisinc.com/starting-with-why-the-new-kinesis-website/) - [The right way to set a marketing budget](https://www.kinesisinc.com/the-right-way-to-set-a-marketing-budget/) - Trying to decide how much to spend on marketing? Learn the right way to set your marketing budget, and all the factors to consider. - [7 Ways to Generate Leads at Trade Shows](https://www.kinesisinc.com/7-ways-to-generate-leads-at-trade-shows/) - Thinking of taking your company to a trade show? Here are the top 7 ways to gain leads, and ensure the best possible return on your investment. - [Why your marketing isn’t working](https://www.kinesisinc.com/why-your-marketing-isnt-working/) - Marketing is dynamic, complex, and in a perpetual state of flux. Read how the marketing landscape shifts from year to year, and how to stay ahead of the curve. - [Kinesis Honored as B Corporation’s “Best For The World”](https://www.kinesisinc.com/kinesis-honored-as-b-corporations-best-for-the-world/) - Kinesis is proud to be honored as B Corporation's "Best For The World" in 2018! We are being recognized in the Workers Category, which measures how the company treats its workers. - [Voting Every Day by Working with B Corps](https://www.kinesisinc.com/voting-every-day-by-working-with-b-corps/) - Kinesis is proud to participate in B Corp's Vote Every Day campaign, which inspires the community to make a difference outside the ballot box. ## Pages - [Kinesis | Portland Brand Strategy & Growth Consultancy](https://www.kinesisinc.com/) - Kinesis is a brand strategy and growth consultancy. We specialize in creating quantum leaps for owner-operated businesses. - [Shawn Busse | Speaking Program](https://www.kinesisinc.com/shawn-busse-speaker/program/) - [Shawn Busse | Speaker](https://www.kinesisinc.com/shawn-busse-speaker/) - [Shawn Busse | Speaker Bio](https://www.kinesisinc.com/shawn-busse-speaker/bio/) - [Marketing From the Inside Out](https://www.kinesisinc.com/marketing-from-the-inside-out/) - Our book provides leaders with a framework to engage employees, customers, and the marketplace for profound business transformation. - [Team](https://www.kinesisinc.com/team/) - Kinesis is a collaborative team of business strategists, consultants, marketers, and creatives - all passionate about helping small businesses grow and thrive. - [Culture](https://www.kinesisinc.com/culture/) - Kinesis is a collaborative team of strategists and creatives, passionate about our mission of transformation. Learn more about our company culture and what positions we currently have available. - [CatalystPDX Summit 2025](https://www.kinesisinc.com/catalyst/summit/) - In our fifth annual Catalyst Summit, we're bringing together owner-operated business leaders to share ideas and ask better questions on September 24-25. - [Catalyst Labs](https://www.kinesisinc.com/catalyst/labs/) - Catalyst is our way of engaging purpose-driven business leaders in an ongoing dialogue about how small businesses can grow and thrive. - [Contact](https://www.kinesisinc.com/contact/) - We're committed to helping owner-operated businesses grow and thrive. Ready to take your company from good to great? Drop us a line. - [CatalystPDX Summit 2023](https://www.kinesisinc.com/catalyst/summit-2023/) - CatalystPDX is an exclusive annual summit bringing together visionary leaders of owner-run businesses. Join us on September 7th & 8th, 2023. - [Client Stories](https://www.kinesisinc.com/client-stories/) - Our Portland clients are owner-operators and leaders of growth-oriented companies. - [Guide to Me](https://www.kinesisinc.com/guide-to-me/) - [Privacy Policy](https://www.kinesisinc.com/privacy/) - [Leadership Transitions](https://www.kinesisinc.com/leadership-transitions/) - [True North](https://www.kinesisinc.com/true-north/) - Introducing True North, a program designed to give you the insights you need to catalyze real business transformation. Because good strategy begins with an understanding of who you are. - [Attract Engineers Without Recruiters](https://www.kinesisinc.com/recruiting-engineers/) - [Employer Brand](https://www.kinesisinc.com/employer-brand/) - [Strategic Planning](https://www.kinesisinc.com/strategic-planning/) - Good leaders know strategic planning is essential to your vision. Great leaders know you can’t lead that vision and play neutral facilitator at the same time. - [Services](https://www.kinesisinc.com/services/) - A Portland-based brand and strategy firm, Kinesis offers a range of services designed to grow your small business. - [B-Corp](https://www.kinesisinc.com/culture/b-corp/) - B Corps must meet rigorous standards of social and environmental performance, accountability, and transparency. Learn what this means for us. - [Welcome to Catalyst](https://www.kinesisinc.com/catalyst/) - Catalyst is our way of engaging purpose-driven business leaders in an ongoing dialogue about how small businesses can grow and thrive. - [404](https://www.kinesisinc.com/404-2/) - We can’t find the page you’re looking for. That might mean it’s been removed or relocated. - [Catalyst Summit 2022](https://www.kinesisinc.com/catalyst/summit2022/) - In this inaugural Catalyst Summit, we're bringing together purpose-driven small business leaders to share ideas and ask better questions on Friday, November 13. - [Catalyst Summit 2022 - Post-Event](https://www.kinesisinc.com/catalyst/summit2022post/) - [Branding from the Inside Out](https://www.kinesisinc.com/branding/) - [Leadership Team Offsites](https://www.kinesisinc.com/leadership-team-offsites/) - [Speaking & Events](https://www.kinesisinc.com/speaking-events/) - We love sharing big ideas about small business leadership, strategy, marketing, culture, and more. - [Catalyst 2022 Photo Gallery](https://www.kinesisinc.com/catalyst-2022-photo-gallery/) - [What We Do](https://www.kinesisinc.com/what-we-do/) - We catalyze the success of your business by focusing on three key areas proven to accelerate your transformation: Brand, Culture, and Business Development. - [Partners](https://www.kinesisinc.com/contact/partners/) - If you're a freelancer, videographer, or other creative agency looking to partner with Kinesis, start here. - [Workforce Resources](https://www.kinesisinc.com/workforce-resources/) - [Think Big](https://www.kinesisinc.com/think-big/) - We're committed to helping small businesses grow, thrive, and build great cultures with our expansive resource library. - [Reading List](https://www.kinesisinc.com/reading-list/) - Build your empire. We're committed to helping the entrepreneurs of the world. Here are some of the books we love that will help you become the next Big Thing. - [Our Approach](https://www.kinesisinc.com/our-approach/) - At Kinesis, we work closely with you to improve the health of your organization — including the intangibles of culture, processes, products, and services. - [True North - Marketing](https://www.kinesisinc.com/true-north-marketing/) - david nichols Loupe CEO & Co-founder david nichols Loupe CEO & Co-founder It's time for a smarter approach to marketing. The business world is noisier than ever - and your customers (like you) are tired of being shouted at. It's no secret that marketing models of the past are fundamentally broken. Fortunately, there's a better way to - [True North - Direction](https://www.kinesisinc.com/true-north-direction/) - brian keyser G4 Kegs President brian keyser G4 Kegs President The world has changed. Has your vision? The past year has been tumultuous - and for many businesses, it exposed new vulnerabilities or opportunities. The time has come to pivot from reactive to proactive, and turn those insights into action. Introducing True North Good strategy - [Courage](https://www.kinesisinc.com/courage/) - Think Big with Kinesis across several videos and articles as we explore the true secret behind business transformation: courage. - [Wicked Problems](https://www.kinesisinc.com/wicked-problems/) - [Subscribe (Newsletter Sign-Up)](https://www.kinesisinc.com/subscribe/) - We love sharing big ideas about small business leadership, strategy, marketing, culture, and more. Get thought-provoking business resources delivered straight to your inbox. ## Team Members - [Shawn Busse](https://www.kinesisinc.com/team/shawn-busse/) - [Andrea Bailey](https://www.kinesisinc.com/team/andrea-bailey/) - [Anja Taylor](https://www.kinesisinc.com/team/anja-taylor/) - [Jeff Wester](https://www.kinesisinc.com/team/jeff-wester/) - [Kyle Huck](https://www.kinesisinc.com/team/kyle-huck/) - [Susie Wittbrodt](https://www.kinesisinc.com/team/susie-wittbrodt/) - [Allie Lahsene](https://www.kinesisinc.com/team/allie-lahsene/) - [Michelle Cheney](https://www.kinesisinc.com/team/michelle-cheney/) - [Rebekah Garibay](https://www.kinesisinc.com/team/bekah-garibay/) - [Lauren Post](https://www.kinesisinc.com/team/lauren-post/) - [Madalen Moore](https://www.kinesisinc.com/team/madalen-moore/) - [Alanna Harter](https://www.kinesisinc.com/team/alanna-harter/) - [Camila Rosero](https://www.kinesisinc.com/team/camila-rosero/) - [Rob Vaughn](https://www.kinesisinc.com/team/rob-vaughn/) ## Clients - [Loupe](https://www.kinesisinc.com/client/loupe/) - [Solid Form](https://www.kinesisinc.com/client/solid-form/) - [Applied Motion Systems](https://www.kinesisinc.com/client/applied-motion-systems/) - From giving away expertise for free to cherry-picking high-value projects — learn how Kinesis helped AMS completely transform their business model. - [Systems West Engineers](https://www.kinesisinc.com/client/systems-west-engineers/) - [Pratt + Larson](https://www.kinesisinc.com/client/pratt-larson/) - [Convergence Networks](https://www.kinesisinc.com/client/convergence-networks/) - [G4 Kegs](https://www.kinesisinc.com/client/g4-kegs/) - [Treske](https://www.kinesisinc.com/client/treske/) - [Reitmeier](https://www.kinesisinc.com/client/reitmeier/) - [Streimer](https://www.kinesisinc.com/client/streimer/) - [Jovick](https://www.kinesisinc.com/client/jovick/) - [Solid Form Old](https://www.kinesisinc.com/client/solid-form-old/) ## Categories - [Video](https://www.kinesisinc.com/category/video/) - [Podcast](https://www.kinesisinc.com/category/podcast/) - [Article](https://www.kinesisinc.com/category/article/) ## Tags - [Design](https://www.kinesisinc.com/tag/design/) - [Profitability](https://www.kinesisinc.com/tag/profitability/) - [web 2.0](https://www.kinesisinc.com/tag/web-2-0/) - [web](https://www.kinesisinc.com/tag/web/) - [campaign](https://www.kinesisinc.com/tag/campaign/) - [online](https://www.kinesisinc.com/tag/online/) - [effective marketing](https://www.kinesisinc.com/tag/effective-marketing/) - [graphic](https://www.kinesisinc.com/tag/graphic/) - [graphic design](https://www.kinesisinc.com/tag/graphic-design/) - [Marketing](https://www.kinesisinc.com/tag/marketing/) - [search engine optimization](https://www.kinesisinc.com/tag/search-engine-optimization/) - [Staff](https://www.kinesisinc.com/tag/staff/) - [website](https://www.kinesisinc.com/tag/website/) - [Budget Planning](https://www.kinesisinc.com/tag/budget-planning/) - [Build to Last](https://www.kinesisinc.com/tag/build-to-last/) - [linkedIn](https://www.kinesisinc.com/tag/linkedin/) - [Recruitment](https://www.kinesisinc.com/tag/recruitment/) - [Social Media](https://www.kinesisinc.com/tag/social-media-marketing/) - [strategic thinking](https://www.kinesisinc.com/tag/strategic-thinking/) - [marketing tactics](https://www.kinesisinc.com/tag/marketing-tactics/) - [blog](https://www.kinesisinc.com/tag/blog/) - [blogging](https://www.kinesisinc.com/tag/blogging/) - [Lead Generation](https://www.kinesisinc.com/tag/lead-generation/) - [Online Marketing](https://www.kinesisinc.com/tag/online-marketing/) - [brand](https://www.kinesisinc.com/tag/brand/) - [Brand Exposure](https://www.kinesisinc.com/tag/brand-exposure/) - [designer](https://www.kinesisinc.com/tag/designer/) - [logo](https://www.kinesisinc.com/tag/logo/) - [kinesis](https://www.kinesisinc.com/tag/kinesis/) - [portland](https://www.kinesisinc.com/tag/portland/) - [identity](https://www.kinesisinc.com/tag/identity/) - [logos](https://www.kinesisinc.com/tag/logos/) - 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