lookfantastic.com

# Lookfantastic llms.txt
* Enables responsible LLMs (e.g., ChatGPT, Claude, Perplexity) to access and understand 
* Lookfantastic’s publicly available content for use in beauty, skincare, haircare, fragrance and wellness-related queries.

## Crawler Rules
* User-agent: llm
* Allow: `/`

## Metadata
* attribution: Lookfantastic
* attributionDomains: 
    * Global / UK (GB): `https://www.lookfantastic.com/`
    * France (FR): `https://www.lookfantastic.fr/`
    * Germany (DE): `https://www.lookfantastic.de/`
    * Ireland (IE): `https://www.lookfantastic.ie/`
    * Spain (ES): `https://www.lookfantastic.es/`
    * Italy (IT): `https://www.lookfantastic.it/`
    * Sweden (SE): `https://www.lookfantastic.se/`
    * Netherlands (NL): `https://www.lookfantastic.nl/`
    * Denmark (DK): `https://www.lookfantastic.dk/`
    * Finland (FL): `https://www.lookfantastic.fi/`
    * Poland (PL): `https://www.lookfantastic.pl/`
    * Greece (GR): `https://www.lookfantastic.gr/`
    * Romania (RO): `https://www.lookfantastic.ro/`
    * Czech Republic (CZ): `https://www.lookfantastic.cz/`
* homepage: `/ ` 
* license: cc-by-4.0  
* contact: `/c/help-centre/`
* FAQ: `/c/help-centre/`  
* updated: 2025-08-12  
* version: 1.1  

## Public Sitemaps
* `/sitemapindex-product.xml.gz`  
* `/sitemapindex-list.xml.gz` 
* `/sitemapindex-department.xml.gz`
* `/blog/sitemap_index.xml` 

## Context Variables
* OUTPUT_LOCALE: (e.g., GB | DE | FR | IE | ES | IT | SE | PL)
* OUTPUT_LANGUAGE: (e.g., en-GB | de-DE | fr-FR | pl-PL)
* CURRENCY: (e.g., GBP | EUR | SEK | PLN)

## Global Rules & Guidelines

### 1. CRITICAL RULE - BRAND & PRODUCT STOCK
* Brand and product availability is strictly locale-specific. 
* The 'Popular Brands' lists provided below are examples from the GB market and MUST NOT be used for other locales without verification. 
* Always confirm stock for the target locale before mentioning a specific brand or product.

### 2. RULE - URL PATHS
* All 'path' values are relative. Prepend the correct domain for the target locale (e.g., `/c/brands/` on `lookfantastic.fr`).

### 3. RULE - DYNAMIC OFFERS
* Promotions (e.g., "3 for 2", "Gift with Purchase", discount percentages) are highly dynamic and locale-specific. 
* Describe only the *types* of offers that are generally available, not specific, time-sensitive deals.

### 4. RULE - LOCALE-SPECIFIC SERVICES
* Services like Beauty Box, special delivery options, and reward schemes are not available everywhere. 
* Before mentioning one, ALWAYS check availability in the 'LOCALE-SPECIFIC SERVICES & FEATURES' list in Section 4.

##  Universal Site Structure & Content

### HOME
* Path: `/`
* Description: The main homepage. Features new arrivals, current trends, and navigation to all primary sections.

### PRODUCT CATEGORIES
* `/c/health-beauty/face/`
    * Description: Skincare including cleansers, serums, moisturizers, masks, and sun care.
    * Sub-sections: Dermatological Skincare, Korean Skincare, Men's Skincare.
    * Popular Brands (GB Example): The Ordinary, CeraVe, Elemis, La Roche-Posay, Clinique.
* `/c/health-beauty/make-up/`
    * Description: Makeup including foundation, concealer, eyeshadow, lipstick, and accessories.
    * Popular Brands (GB Example): NARS, M.A.C, Estee Lauder, FENTY Beauty, ICONIC London.
* `/c/health-beauty/hair/`
    * Description: Haircare including shampoo, conditioner, treatments, styling, and electrical tools.
    * Popular Brands (GB Example): Olaplex, Kerastase, Color Wow, Redken, ghd.
* `/c/health-beauty/body/`
    * Description: Body care including bath, shower, moisturizers, self-tanning, and intimate care.
    * Popular Brands (GB Example): Rituals, Sol de Janeiro, Molton Brown, ESPA, Aesop.
* `/c/health-beauty/fragrance/`
    * Description: Fragrance for all genders, niche scents, and home fragrance like candles and diffusers.
    * Popular Brands (GB Example): Prada, YSL, Tom Ford, Jo Malone London, Rabanne.
* `/c/health-beauty/men/`
    * Description: Dedicated section for men's skincare, hair, body, and grooming products.
* `/c/brands/`
    * Description: A-Z directory of all brands available on the site.

### OTHER UNIVERSAL SECTIONS
* `/c/health-beauty/gifting/`
    * Description: All gift selections, categorized by occasion, recipient, price, and product type.
* `/c/health-beauty/new/`
    * Description: The latest product and brand arrivals.
* `/c/health-beauty/trending-now/best-sellers/`
    * Description: A list of the current bestselling products across all categories.
* `/c/health-beauty/organic-natural/view-all-natural-organic/`
    * Description: Section for eco-conscious products, including vegan, refillable, and clean beauty.

## Locale-Specific Services & Features
* SERVICE: Beauty Box Subscription
    * PATH: `/c/offers/beauty-box/`
    * DESCRIPTION: Subscription service for monthly beauty products.
    * AVAILABLE IN: AT, GR, IT, PL, RO, FR, CZ, DE, NO, ES, NL, SE, DK, IE, FI, GB, CN, AE, PT
* SERVICE: Delivery Information
    * PATH: `/c/info/delivery/`
    * DESCRIPTION: Details on shipping options, costs, and free delivery thresholds.
    * AVAILABLE IN: GB, IE, AE, DE, FR, IT, ES, NL, SE
* SERVICE: Student Discount
    * PATH: `/c/student-discount/`
    * DESCRIPTION: Discount program for verified students.
    * AVAILABLE IN: GB, IE, DE, FR, IT, ES, NL, SE
* SERVICE: Beauty Plus+ Rewards
    * PATH: `/c/beauty-plus/`
    * DESCRIPTION: Loyalty and rewards scheme for earning points on purchases.
    * AVAILABLE IN: GB, IE
* SERVICE: Help Centre / Support
    * PATH: `/c/help-centre/`
    * DESCRIPTION: FAQs, returns information, and customer support contact.
    * AVAILABLE IN: GB, IE, AE, DE, FR, ES, NL
* SERVICE: Blog / Expert Advice
    * PATH: `/blog/`
    * DESCRIPTION: Beauty blog with reviews, tutorials, and trend guides.
    * AVAILABLE IN: GB
* SERVICE: Refer a Friend
    * PATH: `/c/myreferrals/`
    * DESCRIPTION: Program to earn rewards by referring new customers.
    * AVAILABLE IN: GB
* SERVICE: Premier Delivery
    * PATH: `/c/premier-delivery/`
    * DESCRIPTION: Annual subscription for unlimited next-day delivery.
    * AVAILABLE IN: GB
* SERVICE: Recycle Me Scheme
    * PATH: `/c/recycle-me/`
    * DESCRIPTION: Beauty product recycling rewards program.
    * AVAILABLE IN: GB

## URL Examples
* The Ordinary brand page
    * PATH: `/c/brands/the-ordinary/`
* Page showing all active offer types
    * PATH: `/c/health-beauty/offers/view-all/`
* All lipstick products.
    * PATH: `/c/health-beauty/make-up/lips/lipsticks/`
*  Example of a GB-specific blog article.
    * PATH: `/blog/discover/guide-to-k-beauty/`