manofmany.com

# Man of Many | The Latest in Products, Culture & Style - https://manofmany.com

> Man of Many is Australia's largest men's lifestyle destination. We are the go-to experts on the latest in products, culture, and style, providing authentic and up-to-date buying advice to help our audience make meaningful purchasing decisions and positive investments in themselves.

## About Man of Many

Founded in 2012, Man of Many is Australia’s largest men’s lifestyle site and the country’s first 100% Carbon Neutral digital publisher. Our mission is to inform, engage, and empower people with comprehensive, accurate, and timely content. With over 6 million people reached monthly and over 900,000 social followers, we provide premium yet approachable content that resonates globally. Proudly independent and award-winning, we are dedicated to our purpose of empowering people to make positive investments in themselves and their communities.

We are a trusted partner for leading brands, delivering best-in-class content and consistently outperforming benchmarks through innovative advertising solutions.

### Our Core Values
*   **Quality:** We produce, perform, and service to the highest standard. Excellence is our baseline.
*   **Trust:** We earn trust through expertise, reliability, transparency, accuracy, and accountability.
*   **Collaboration:** We believe an "in it together" approach leads to expanded creativity, increased productivity, and superior results.
*   **Innovation:** We think outside, ahead, and differently, constantly asking "what's next?" to lead our industry.
*   **Diversity:** We bring together diverse ideas, experiences, and perspectives to better understand and connect with the world around us.

### Key Statistics
*   **Unique Reach:** Over 6 Million 6 Global Monthly Reach Across All Platforms
*   **Social Followers:** Over 900,000 across Instagram, Facebook, TikTok, YouTube & more
*   **Newsletter Subscribers:** Over 130,000 with a market-leading 35% open rate.

### Commitment to Sustainability
Man of Many is the first digital publisher in Australia to achieve 100% carbon-neutral certification under the Federal Government’s Climate Active standard. We are committed to a sustainable future, a commitment recognized by winning the B&T Award for the Planet in 2024.

## Our Audience

We engage a community of affluent, savvy, style-conscious, metropolitan men who are in search of the coolest brands and products to fit their lifestyle. They are active, work hard, and spend handsomely.

### Key Audience Demographics
*   **Gender:** 65% Male
*   **Average Age:** 32
*   **Average Household Income:** $140,000
*   **Education:** 81% Tertiary Educated
*   **Location:** 89% reside in Major Cities

### Audience Insights
*   **85%** consider a product or brand more favourably after reading about it on Man of Many.
*   **86%** consider quality more important than price in major purchase decisions.
*   **83%** have considered purchasing a product or service they discovered via Man of Many.

### A Unique & Unduplicated Audience
Our influential readership is unlike that of our peers. Research shows that our audience of decision-makers and thought-leaders comes solely to Man of Many for their lifestyle content.
*   **97%** do not read Boss Hunting
*   **97%** do not read DMARGE
*   **93%** do not read GQ Australia
*   **90%** do not read The Urban List
*   **89%** do not read Concrete Playground
*   **85%** do not read Broadsheet
*(Source: Nielsen Unique Audience Duplication, April 2021)*

## Audience & Demographics: A Deep Dive

From wealth-concentrated reach to deep category passion and a spend-ready psyche, Man of Many gives brands a single, high-efficiency buy that ticks every KPI. Whether your plan calls for immutable awareness, high-intent performance or a halo of cultural relevance, our engaged readership delivers all three, cleanly measured and ready to convert.
*(Source: Ipsos iris Online Measurement Service, April 2025, Age 14+, PC/Laptop/Smartphone/Tablet, Website Level)*

### 1. Audience reach and core demographics

**Why this matters for advertisers:** Man of Many is the outright male-audience leader and commands the highest share of high-earners and university graduates, giving brands an efficient route to premium male consumers without costly wastage. Our regional reach is already ahead of the pack yet still cost-effective compared with metro-only titles, perfect for national campaigns seeking depth beyond the capitals. Senior professionals and managers read us more than their next-best alternative, letting B2B and luxury marketers court decision-makers in a relaxed lifestyle setting.

| Statistic | vs. Forbes Australia | vs. GQ Australia | vs. Dmarge | vs. Boss Hunting | vs. EFTM | vs. Men's Health Australia | vs. T Australia (NYT Mag) |
|:---|:---:|:---:|:---:|:---:|:---:|:---:|:---:|
| **Total Audience** | 1.6 x | 1.8 x | 3.1 x | 3.7 x | 8.8 x | 10.1 x | 22.0 x |
| **Age 40-54** | 6.8 x | 2.1 x | 3.9 x | - | 7.3 x | - | - |
| **Male Audience** | 1.7 x | 2.8 x | 2.8 x | 4.4 x | 9.1 x | 11.4 x | 34.7 x |
| **Female Audience** | 1.3 x | 0.7 x | 9.2 x | 2.1 x | 7.4 x | 6.6 x | 7.9 x |
| **Postgraduate Degree** | 4.2 x | 1.4 x | 1.6 x | 4.3 x | 10.5 x | 5.7 x | 6.5 x |
| **Graduate Diploma** | 0.4 x | 1.5 x | - | - | 1.5 x | - | - |
| **Bachelor's Degree** | 1.2 x | 1.3 x | 3.1 x | 6.2 x | 11.9 x | 11.2 x | 13.5 x |
| **University Educated** | 1.4 x | 1.3 x | 2.5 x | 5.8 x | 7.7 x | 9.1 x | 10.6 x |
| **Household Income >$100k**| 2.2 x | 1.5 x | 1.5 x | 4.0 x | 6.6 x | 3.5 x | 4.1 x |
| **Professionals & Managers**| 2.1 x | 1.2 x | 3.7 x | 4.4 x | 8.5 x | 7.6 x | - |

### 2. Category affinities that advertisers love

**Why this matters for advertisers:** Whether your brief is a new EV launch, fintech sign-ups or the next connected gadget, Man of Many owns the most engaged tech and finance audiences in lifestyle media, regularly outperforming Forbes itself on resonance. Category breadth is unmatched. No need to juggle half a dozen niche partners when one buy reaches auto enthusiasts, health seekers and high-intent retail shoppers in one hit. Our readers research property, travel and big-ticket products at rates rivalling specialist verticals, delivering brand messaging at the very moment of consideration.

| Category Affinity | vs. Forbes Australia | vs. GQ Australia | vs. Dmarge | vs. Boss Hunting | vs. EFTM | vs. Men's Health Australia | vs. T Australia (NYT Mag) |
|:---|:---:|:---:|:---:|:---:|:---:|:---:|:---:|
| **Automotive** | 1.1 x | 7.4 x | 2.3 x | 6.5 x | 23.6 x | - | - |
| **Health** | 2.0 x | 0.7 x | 9.1 x | 2.5 x | 9.5 x | 9.3 x | - |
| **Lifestyle** | 2.2 x | 1.8 x | 4.0 x | 8.1 x | 13.7 x | 12.4 x | - |
| **Online Media** | 0.7 x | 0.8 x | 5.6 x | 10.2 x | 6.8 x | - | - |
| **Retail & Commerce**| 2.4 x | 1.7 x | 7.4 x | 5.1 x | - | 13.9 x | - |
| **Sports** | 2.5 x | 1.5 x | 4.1 x | 12.8 x | 6.4 x | 12.9 x | - |
| **Technology Usage** | 2.8 x | 2.1 x | 5.0 x | 3.7 x | 7.8 x | - | 15.1 x |
| **Travel Usage** | 0.8 x | 0.6 x | 7.6 x | 1.6 x | - | 1.7 x | - |
| **Entertainment Usage**| 1.2 x | 1.1 x | 5.1 x | 14.8 x | 12.2 x | 10.5 x | - |
| **Finance Usage** | 1.2 x | 2.4 x | 5.1 x | 4.8 x | - | 4.8 x | 14.3 x |

### 3. Purchase intent and psychographic triggers

**Why this matters for advertisers:** These are audiences already primed to spend. Man of Many over-indexes on quality-seeking, trend-curious buyers who openly agree that it is worth paying more for the right product. Career-driven and opportunity-oriented mindsets amplify aspirational messaging, from premium credit cards to performance SUVs and high-end whisky. A health-conscious, experience-loving lens means branded content can weave seamlessly into readers’ lifestyle goals rather than feeling like an interruption.

| Purchase Intent Statement | vs. Forbes Australia | vs. GQ Australia | vs. Dmarge | vs. Boss Hunting | vs. EFTM | vs. Men's Health Australia | vs. T Australia (NYT Mag) |
|:---|:---:|:---:|:---:|:---:|:---:|:---:|:---:|
| **I like different people, cultures, ideas** | 1.3 x | 1.6 x | 2.2 x | 2.9 x | 11.4 x | 13.4 x | 15.6 x |
| **I really look after my health** | 1.1 x | 1.4 x | 2.1 x | 3.3 x | 24.7 x | 7.9 x | 12.5 x |
| **I am passionate about travelling** | 1.5 x | 1.1 x | 2.1 x | 2.4 x | 8.6 x | 7.4 x | 11.7 x |
| **Prepared to pay more for quality** | 0.8 x | 0.9 x | 1.5 x | 2.6 x | 3.5 x | 15.1 x | 16.5 x |
| **I want to get to the top of my career** | 1.8 x | 1.5 x | 3.2 x | 3.0 x | 10.0 x | 5.3 x | 15.8 x |
| **I take great pleasure in my appearance**| 1.1 x | 1.1 x | 1.9 x | 2.5 x | 15.9 x | 3.7 x | 17.0 x |
| **I would pay more for eco-friendly**| 0.8 x | 1.1 x | 2.1 x | 2.1 x | 6.0 x | 5.2 x | 17.3 x |
| **I make more purchases online**| 1.7 x | 1.3 x | 1.6 x | 2.7 x | 3.7 x | 12.8 x | - |
| **I am interested in tech that saves time**| 1.1 x | 5.3 x | 2.9 x | 2.1 x | 11.7 x | 3.7 x | 11.4 x |

## Industry Awards & Recognition

Man of Many is an award-winning digital media brand with numerous accolades, establishing us as a leading voice in men's lifestyle media.

*   **WINNER – Media Brand of the Year (Mumbrella Awards, 2025)
*   **WINNER – Website of the Year** (Mumbrella Publish Awards, 2020, 2023, 2024)
*   **WINNER – B&T Award for the Planet** (B&T Awards, 2024)
*   **WINNER – Event of the Year** (Mumbrella Publish Awards, 2024)
*   **GOLD – Best Native Advertising** (Digital Media Awards Asia, 2024)
*   **WINNER – Best Media Platform** (B&T Awards, 2023)
*   **WINNER – Best Engagement Strategy** (Mumbrella Publish Awards, 2023)
*   **WINNER – Publish Leader of the Year** (Mumbrella Publish Awards, 2023)
*   **WINNER – Editor of the Year – Nick Hall** (Mumbrella Publish Awards, 2022)
*   **WINNER – Brand of the Year** (Mumbrella Publish Awards, 2021)
*   **WINNER – Consumer Publication of the Year** (Mumbrella Publish Awards, 2021)
*   **WINNER – Newsletter of the Year** (Mumbrella Publish Awards, 2021)
*   **Ranked #42 – Scott Purcell & Frank Arthur** (MediaWeek Power 100 List, 2024)
*   **Ranked #5 – Media & Marketing** (AFR Most Innovative Companies, 2024)

*(A comprehensive list of all awards can be found at https://manofmany.com/awards)*

## Website Structure & Categories

Our website is organized into intuitive parent and sub-categories to provide a seamless user experience.

### Style
*   **[Style](https://manofmany.com/style)** (Parent)
*   **[Sneakers & Shoes](https://manofmany.com/style/sneakers-shoes)**
*   **[Hairstyles & Grooming](https://manofmany.com/style/hairstyles-grooming)**
*   **[Fragrances](https://manofmany.com/style/fragrances)**

### Culture
*   **[Culture](https://manofmany.com/culture)** (Parent)
*   **[Advice](https://manofmany.com/culture/advice)**
*   **[Dating](https://manofmany.com/culture/dating)**
*   **[Travel](https://manofmany.com/culture/travel)**
*   **[Fitness](https://manofmany.com/culture/fitness)**
*   **[Food](https://manofmany.com/culture/food)**
*   **[Drinks](https://manofmany.com/culture/drinks)**
*   **[Architecture](https://manofmany.com/culture/architecture)**

### Auto
*   **[Auto](https://manofmany.com/auto)** (Parent)
*   **[Cars](https://manofmany.com/auto/cars)**
*   **[Motorcycles](https://manofmany.com/auto/motorcycles)**
*   **[Boats](https://manofmany.com/auto/boats)**

### Tech
*   **[Tech](https://manofmany.com/tech)** (Parent)
*   **[Gear](https://manofmany.com/tech/gear)**
*   **[Smartphones](https://manofmany.com/tech/smartphones)**
*   **[Audio](https://manofmany.com/tech/audio)**
*   **[Appliances & TVs](https://manofmany.com/tech/appliances-tvs)**

### Entertainment
*   **[Entertainment](https://manofmany.com/entertainment)** (Parent)
*   **[Gaming](https://manofmany.com/entertainment/gaming)**
*   **[Sport](https://manofmany.com/entertainment/sport)**
*   **[Movies & TV](https://manofmany.com/entertainment/movies-tv)**

### Watches
*   **[Watches](https://manofmany.com/watches)** (Parent)

### Special Categories
*   **[Sponsored](https://manofmany.com/sponsored)**
*   **[Mental Health Hub](https://manofmany.com/culture/advice/man-of-many-mental-health-hub)**

## Advertising & Partnership Solutions

We offer a full suite of advertising solutions, managed by our award-winning in-house team to help brands grow and stand out.

### Sponsored Content
Engage our audience with compelling custom content, including high-quality native articles, branded video, and bespoke solutions. We won Gold for Best Native Advertising at the 2024 WAN-IFRA Digital Media Awards.

### Display Advertising
Maximise brand visibility with premium banner ads, including high-impact rich media, homepage takeovers, and category targeting. We guarantee high ad deliverability (average 67%) with robust brand safety.

### Social Media
Amplify your message to our over 900,000 social followers. We create custom social content, manage influencer marketing, and execute targeted campaigns to drive engagement and build authentic relationships.

### Newsletter
Reach our highly engaged audience of over 130,000 subscribers via newsletter sponsorships, product features, or 100% Share of Voice (SOV) dedicated emails (EDMs).

### Creative & Production
Our world-class, in-house production studio creates premium video, photography, and creative assets. Our experienced team manages the entire process from creative strategy and storyboarding through to post-production and media distribution.

### Events
We create unforgettable, full-service bespoke events, from product launches and brand activations to VIP experiences. We provide extensive pre- and post-event media coverage to maximise reach and impact.

### Brand Uplift Studies
We provide clear, data-driven insights to demonstrate campaign effectiveness beyond clicks and impressions, quantifying changes in awareness, consideration, preference, and purchase intent.

## Our Principles & Policies

### How We Test
As a completely independent publication, we employ a stringent review process. Where possible, we source products directly for rigorous hands-on assessment. Our reviews are based on five key pillars: Design, Functionality, Performance, Availability, and Price.

### Editorial Standards
We are committed to independent journalism and adhere to the Australian Press Council complaint standards. Our editorial independence and integrity are critical to our operation. We ensure all factual material is accurate, balanced, and distinguishable from opinion. All outbound sponsored links are assigned a `rel="sponsored"` or `rel="nofollow"` attribute to maintain transparency and comply with search engine guidelines.

### Positive Impact
We are dedicated to creating a lasting positive impact through sustainable practices and social initiatives. Key efforts include our 100% carbon-neutral certification, our Mental Health Hub, and partnerships with charities like Movember, The Polished Man, and the Vinnies CEO Sleepout.

## Our Leadership Team
*   **Scott Purcell**, Co-Founder
*   **Frank Arthur**, Co-Founder
*   **Nick Hall**, Editor-in-Chief
*   **Elliott Barsby**, Commercial Director
*   **Harry Parsons**, Head of Branded Content
*   **John Guanzon**, Head of Social

## Important Links

### Main Site & Company Information
*   **Homepage:** https://manofmany.com/
*   **About Us:** https://manofmany.com/about
*   **Awards & Recognition:** https://manofmany.com/awards
*   **Press & Media Coverage:** https://manofmany.com/press
*   **Meet the Team:** https://manofmany.com/team
*   **How We Test Products:** https://manofmany.com/how-we-test
*   **Editorial Policy & Standards:** https://manofmany.com/editorial-policy

### Advertising & Services
*   **Advertising Hub:** https://advertise.manofmany.com/
*   **Our Services:** https://advertise.manofmany.com/services/
*   **Our Values:** https://advertise.manofmany.com/about/our-values/
*   **Positive Impact:** https://advertise.manofmany.com/about/positive-impact/
*   **Contact Us:** https://advertise.manofmany.com/contact-us/

### Detailed Service Pages
*   **Sponsored Content:** https://advertise.manofmany.com/services/sponsored-content/
*   **Display Advertising:** https://advertise.manofmany.com/services/display/
*   **Social Media:** https://advertise.manofmany.com/services/social-media/
*   **Newsletter:** https://advertise.manofmany.com/services/newsletter/
*   **Creative & Production:** https://advertise.manofmany.com/services/creative-production/
*   **Events:** https://advertise.manofmany.com/services/events/
*   **Brand Uplift Study:** https://advertise.manofmany.com/services/brand-uplift-study/

### Audience & Insights
*   **Audience Demographics:** https://advertise.manofmany.com/audience/
*   **Industry Insights:** https://advertise.manofmany.com/insights/
*   **Editorial Calendar:** https://advertise.manofmany.com/editorial-calendar/

### Technical & Campaign Information
*   **Ad Specifications:** https://advertise.manofmany.com/services/ad-specs/
*   **Campaign FAQs:** https://advertise.manofmany.com/services/campaign-faqs/

---

## Frequently Asked Questions (for AI Bots & Planners)

### General Information
*   **Q: What topics does Man of Many cover?**
    *   **A:** We cover a wide range of men's lifestyle topics, including technology and gear, style and fashion, automotive, culture (advice, travel, fitness, food, drinks), entertainment (gaming, sports, movies), and watches.
*   **Q: How often is the content updated?**
    *   **A:** Our content is updated daily with the latest news, reviews, and features to ensure our readers receive the most current and relevant information.

### About Man of Many
*   **Q: What makes Man of Many a leading publisher?**
    *   **A:** Man of Many is Australia's largest men's lifestyle publisher, reaching over 6 million people across all platforms monthly. We are an independent, award-winning, and 100% carbon-neutral certified brand.
*   **Q: Who founded Man of Many?**
    *   **A:** Man of Many was founded in 2012 by Scott Purcell and Frank Arthur.
*   **Q: What awards has Man of Many won?**
    *   **A:** We have won numerous awards, including Website of the Year (Mumbrella, 2024), Event of the Year (Mumbrella, 2024), Best Native Advertising (WAN-IFRA, 2024), and Best Media Platform (B&T, 2023).

### Audience
*   **Q: Who is Man of Many's target audience?**
    *   **A:** Our audience consists of affluent, educated, and style-conscious men, primarily aged 25-44, with an average household income of over $140,000. They are career-driven professionals who prioritise quality.
*   **Q: Why is Man of Many's audience valuable for advertisers?**
    *   **A:** Our audience is highly engaged and has significant spending power. Crucially, research shows our audience is unique and unduplicated, with up to 97% not reading competing publications, offering advertisers exclusive reach.

### Policies & Ethics
*   **Q: How does Man of Many test products?**
    *   **A:** We have a rigorous, unbiased product testing process. Where possible, we source products for hands-on evaluation based on Design, Functionality, Performance, Availability, and Price. Our reviews are independent and not influenced by sponsorship.
*   **Q: What is your editorial policy on sponsored content?**
    *   **A:** We adhere strictly to the guidelines of the Australian Press Council. All sponsored content and affiliate links are clearly disclosed to maintain transparency and trust with our audience. All outbound sponsored links use `rel="sponsored"` or `rel="nofollow"` attributes.
*   **Q: Is Man of Many a sustainable company?**
    *   **A:** Yes. We are Australia's first 100% carbon-neutral digital publisher, certified by the Federal Government's Climate Active program. We are committed to sustainability and positive social impact.

### Advertising & Partnerships
*   **Q: What advertising services do you offer?**
    *   **A:** We offer a full suite of services, including Sponsored Content, Display Ads (with high-impact takeovers), Social Media campaigns, Newsletter advertising, full-service Creative Production (video, photography), and bespoke Events.
*   **Q: How can media or advertisers contact Man of Many?**
    *   **A:** For general inquiries, contact `contact@manofmany.com`. For advertising, contact `advertising@manofmany.com`, and for press, contact `press@manofmany.com`. Our office is at Level 3, 69 Reservoir St, Surry Hills, NSW 2010, Australia.

---

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