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# Martal Group

Martal Group - B2B Lead Generation & Sales in North America

## Sitemaps

- [XML Sitemap](https://martal.ca/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Our Blog](https://martal.ca/our-blog/) - A closer look at various customer onboarding strategies and how they compare, and whether your business should use one, two, or all of them!
- [7 Ways To Successfully Promote E-Commerce B2B Business](https://martal.ca/promotion-strategies-for-b2b-ecommerce/) - Explore seven effective strategies to elevate your B2B e-commerce business, including content marketing, social media, and outbound lead generation.
- [The 2026 B2B Sales Leader’s Guide to Telemarketing Outsourcing Services](https://martal.ca/telemarketing-outsourcing/) - Outsourcing telemarketing can transform your business. Learn about the benefits, challenges, and key factors when selecting a telemarketing provider.
- [Telemarketing Services in 2026: Best Practices and B2B Strategy Guide](https://martal.ca/telemarketing-services-lb/) - Explore telemarketing services in 2026, including B2B strategies, outsourcing models, pricing, and ROI benchmarks to build predictable sales pipeline growth.
- [Telemarketing Lead Generation: Modern B2B Playbook for 2026](https://martal.ca/telemarketing-lead-generation-lb/) - Discover how telemarketing lead generation evolves in 2026 with AI, data, and omnichannel B2B strategies to drive higher-quality sales conversations.
- [B2B Telemarketing Companies – The 2026 Guide to Choosing the Right Partner](https://martal.ca/telemarketing-companies-lb/) - Searching for B2B telemarketing companies? Use this 2026 guide to identify a partner that aligns with your goals, drives quality leads, and maximizes ROI.
- [B2B Telemarketing in 2026: The Definitive Guide for Outbound Success](https://martal.ca/b2b-telemarketing-lb/) - Learn how to drive leads and sales with B2B telemarketing. Explore proven strategies, outbound tactics, and compliance rules in this expert 2026 guide.
- [The Ultimate Guide to B2B Telemarketing Campaigns in 2026 – From Plan to Pipeline](https://martal.ca/telemarketing-campaigns-lb/) - Discover how to run high-ROI telemarketing campaigns in 2026. Learn expert strategies to drive B2B leads, integrate channels, and boost pipeline.
- [IT Lead Generation Services That Deliver High-Quality B2B Prospects ](https://martal.ca/it-lead-generation-services-guide/) - Discover how IT lead generation services help tech companies attract high-quality B2B prospects, shorten sales cycles, and drive predictable revenue growth.
- [LinkedIn Statistics 2026: Social Selling Insights for Sales Leaders](https://martal.ca/linkedin-statistics-lb/) - Discover the latest LinkedIn statistics for 2026 and how global social selling trends will shape B2B marketing, engagement, and lead generation.
- [Outsource Cold Calling Services: How to Scale Your Outreach Without Hiring In-House ](https://martal.ca/how-to-outsource-cold-calling-services/) - Learn how outsource cold calling services help businesses scale outreach, improve conversions, and reduce costs without hiring full-time teams.
- [Crafting the Perfect LinkedIn Outreach Message in 2026 + Templates & Tips for Higher Replies](https://martal.ca/linkedin-outreach-lb/) - Boost your LinkedIn reply rates in 2026 using proven cold outreach techniques, copywriting tips, and fill-in-the-blank message examples.
- [The Next Frontier in Fintech Marketing: AI Prospecting (2025)](https://martal.ca/fintech-marketing-strategies-lb/) - Discover how to build a powerful fintech marketing strategy using AI-powered prospecting and outbound growth tactics tailored for 2025.
- [Demand Generation vs Lead Generation. Choosing Your 2026 Approach](https://martal.ca/demand-generation-vs-lead-generation/) - Discover the key differences between demand generation and lead generation in 2026, plus a proven framework to drive full-funnel B2B growth.
- [How to Choose a SaaS Demand Generation Agency: Top 10 Picks for 2026](https://martal.ca/b2b-saas-demand-generation-lb/) - Compare top SaaS demand generation agencies in 2026, evaluate in‑house vs outsourced models, and learn how to choose the right growth partner.
- [Scaling Up in 2026? Find the Best Demand Generation Agency [Top 18 List]](https://martal.ca/demand-generation-agency/) - Looking for a B2B Demand Generation Agency in 2026? Find trusted demand generation companies and agencies that increase qualified leads, SQLs, and revenue growth.
- [Beyond MQLs: Top Demand Generation Metrics for B2B Success in 2026](https://martal.ca/demand-generation-metrics-lb/) - Discover the essential demand generation metrics that go beyond MQLs to drive real pipeline and revenue in B2B.
- [B2B Demand Generation Best Practices and Top Companies for 2026](https://martal.ca/b2b-demand-generation-lb/) - Explore B2B demand generation strategies, key metrics, and top agencies to drive pipeline growth in 2026. Learn best practices, campaigns, and leading companies.
- [Outsourced Demand Generation in 2026: A Complete Guide for B2B Sales Leaders](https://martal.ca/outsourced-demand-generation-lb/) - Discover how outsourced demand generation drives B2B pipeline growth in 2026, including benefits, costs, KPIs, risks, and partner selection best practices.
- [7 Key Benefits of Outsourced B2B Appointment Setting Services for Startups and SMEs ](https://martal.ca/outbound-appointment-setting-services-benefits/) - Discover key benefits of outsourced outbound appointment setting services and learn how startups and SMEs can scale faster with expert sales support.
- [B2B Digital Marketing Benchmarks 2025: ROI Metrics & How Top Teams Outperform](https://martal.ca/b2b-digital-marketing-benchmarks-lb/) - Discover 2025's top B2B digital marketing benchmarks to improve ROI, reduce CPL, and align marketing strategy with pipeline growth.
- [Outreach Email Marketing in 2025 – New Trends and Pitfalls to Avoid](https://martal.ca/outreach-email-marketing-lb/) - Discover the latest 2025 outreach email marketing trends, pitfalls to avoid, and proven B2B templates designed to boost response rates.
- [Struggling to Find Clients? Manufacturing Lead Generation Tips That Work  ](https://martal.ca/manufacturing-lead-generation-tips/) - Discover effective strategies for manufacturing lead generation. Learn how coordinated outbound outreach—Cold Emailing, Cold Calling, and LinkedIn Lead Generation—helps manufacturers generate sales-qualified leads and grow revenue.
- [SEO Segmentation: The Role of SEO in Enhancing SaaS Outbound Lead Quality](https://martal.ca/seo-segmentation-the-role-of-seo-in-enhancing-saas-outbound-lead-quality/) - Learn how SaaS companies can use SEO segmentation to generate high-quality leads and boost conversions.
- [Utilizing Link-Building Strategies for Effective Lead Generation](https://martal.ca/link-building-strategies-for-b2b-lead-gen/) - Learn how to leverage link-building to level up your B2B lead gen. Explore SEO tactics, guest blogging strategies, podcast appearances, and more.
- [5 Best Practices to Achieve B2B Sales and Marketing Alignment in 2026](https://martal.ca/sales-and-marketing-alignment-lb/) - Discover 5 best practices for B2B sales and marketing alignment in 2026 that boost win rates, unify goals, and streamline lead handoff.
- [ABM vs ABX: Which Account-Based Strategy Drives More B2B Growth in 2026?](https://martal.ca/abx-vs-abm-lb/) - Compare ABM vs ABX for 2026 and uncover which approach can deliver stronger results for your B2B growth strategy.
- [ABM Lead Generation in 2026: Omnichannel Strategies That Convert](https://martal.ca/abm-lead-generation-lb/) - Discover how ABM lead generation works in 2026. Learn omnichannel strategies to engage high-value accounts, improve ROI, and build pipeline faster.
- [10 Professional Email Layout Mistakes (and How to Avoid Them)](https://martal.ca/professional-email-lb/) - Learn how to improve your professional email layout by avoiding the 10 most common B2B formatting mistakes. Boost replies, engagement, and conversions.
- [SDR Salary in 2025: How Much Do Sales Development Reps Earn and How to Optimize Costs](https://martal.ca/sdr-salary-lb/) - Discover 2025 SDR salary benchmarks, commission trends, and how outsourcing can cut costs while improving lead generation results.
- [The Ultimate Guide to Technology Lead Generation for Startups ](https://martal.ca/technology-lead-generation-strategies-startups/) - Discover proven technology lead generation strategies tailored for startups. Learn how outbound tech lead generation—powered by cold email, cold calling, and LinkedIn outreach—helps tech companies build pipeline and scale faster.
- [The Best ABM Software in 2026: From SDR Outreach to Inbound Integration](https://martal.ca/abm-software-lb/) - Discover the top ABM Software for 2026. Learn what it is, how it works, and how to align platforms with outbound SDRs and inbound insights for pipeline growth.
- [The State of Account Based Marketing Data in 2026: Key Trends and Strategic Insights](https://martal.ca/account-based-marketing-data-lb/) - Discover the top 2026 trends in account based marketing data, including AI, intent signals, personalization, and analytics-driven strategy.
- [How to Prioritize Sales Leads for Higher ROI in 2025 with Data and AI](https://martal.ca/how-to-prioritize-sales-leads-lb/) - Learn how to prioritize sales leads in 2025 with AI, intent data, and automation to boost conversions and ROI.
- [Navigating B2B Ecommerce Marketing in 2026: Agencies, Automation & Strategies](https://martal.ca/b2b-ecommerce-marketing-lb/) - Discover how to optimize B2B ecommerce marketing in 2026 with tactics, tools, and outreach that convert long-cycle buyers into customers.
- [The Ultimate Guide: Multichannel B2B Lead Generation ](https://martal.ca/multichannel-b2b-lead-generation-strategy-guide/) - Explore the complete guide to multichannel B2B lead generation. Learn strategies, tools, and outsourcing options.
- [ABM List Building in 2026: Precision Prospecting for Modern B2B Sales](https://martal.ca/abm-list-building-lb/) - Master ABM list building with our 2026 guide to selecting, prioritizing, and engaging top B2B accounts for higher ROI.
- [2026 ABM Statistics Every Outbound SDR Should Know](https://martal.ca/abm-statistics-lb/) - Discover the latest ABM statistics for 2026 and learn how SDR teams can drive pipelines with data-backed outbound sales strategies.
- [Where to Find Leads Across Multiple Channels in 2025](https://martal.ca/find-leads-lb/) - Learn how to find B2B leads in 2025 using AI, intent data, and omnichannel outreach strategies—no list buying required.
- [Martal Group Recognized as a Top 1% B2B Service Provider and Industry Leader on Clutch](https://martal.ca/clutch-awards-2025/) - Martal Group is recognized as a Clutch Leader and ranked #1 for B2B lead generation, appointment setting, and sales outsourcing based on verified client reviews.
- [Account-Based Marketing: Top-Rated Agencies to Boost Your B2B Sales Pipelines](https://martal.ca/account-based-marketing-agency/) - Discover how an account based marketing agency can drive more qualified leads, boost ROI, and align your sales and marketing for scalable B2B growth.
- [Account Based Marketing Playbook for 2026: Omnichannel Strategy Guide](https://martal.ca/account-based-marketing-lb/) - Discover how to build a winning 2026 account based marketing strategy with omnichannel outreach that drives B2B engagement, ROI, and revenue growth.
- [Top 17 Omnichannel Marketing Companies + How to Choose the Best in 2026](https://martal.ca/omnichannel-marketing-companies-lb/) - Find the best omnichannel marketing companies in 2026! Learn key factors for boosting engagement, conversions, and ROI with AI and cross-channel strategies.
- [B2B Omnichannel Strategy in 2026: AI-Powered Personalization at Scale](https://martal.ca/b2b-omnichannel-strategy-lb/) - Learn how to personalize your B2B omnichannel strategy in 2026 using AI to increase conversions, accelerate sales, and scale outreach.
- [Best Omnichannel Software in 2026: How AI SDR Platforms Redefine Outbound Strategy](https://martal.ca/omnichannel-software-lb/) - Discover the top omnichannel software and AI SDR platforms transforming B2B outbound sales in 2026. Learn what features drive real results.
- [Omnichannel Statistics 2026: Multi-Channel Trends Driving B2B Sales Success](https://martal.ca/omnichannel-statistics-lb/) - Discover 2026 omnichannel statistics and trends that will transform B2B sales, improve conversions, and accelerate pipeline growth.
- [2026 Guide to Omnichannel KPIs: Measure What Matters in B2B Sales ](https://martal.ca/omnichannel-kpis-lb/) - Learn how to track omnichannel KPIs across the full B2B sales journey and align your metrics with 2026 revenue goals.
- [Seamless B2B Buyer Journeys in 2026: Omnichannel Examples and How-To Guide](https://martal.ca/example-of-omnichannel-lb/) - See top examples of omnichannel in B2B and get a step-by-step guide to building your high-converting strategy for 2026 and beyond.
- [Omnichannel vs Multichannel in 2026: What B2B Sales Leaders Must Know to Stay Ahead](https://martal.ca/omnichannel-vs-multichannel-lb/) - Learn the real difference between omnichannel vs multichannel marketing in 2026 and how B2B leaders use each to drive pipeline, CX, and revenue.
- [From Silos to Synergy: Overcoming the Challenges of Omnichannel Marketing in 2026](https://martal.ca/challenges-of-omnichannel-marketing-lb/) - Learn how to overcome the biggest challenges of omnichannel marketing in 2026 by aligning your sales and marketing teams for scalable B2B growth.
- [The Far-Reaching Influence of Social Media on Every Aspect of Your Business](https://martal.ca/the-influence-of-social-media-on-businesses/) - In today's digital age, social media has become an indispensable tool for businesses, revolutionizing the way they operate and interact with their customers. It has evolved from a mere platform for personal communication to a powerful marketing tool and a driver of business growth. The influence of social media extends far beyond marketing, impacting every
- [Best B2B Lead Magnets - From Download to Deal in 5 Simple Steps](https://martal.ca/b2b-lead-magnets-lb/) - Learn how to turn B2B lead magnet downloads into qualified sales opportunities with fast follow-up, scoring, and omnichannel nurture.
- [Data-Driven B2B Healthcare Marketing Tactics for 2026 Success](https://martal.ca/b2b-healthcare-marketing-lb/) - Discover how to build a data-driven B2B healthcare marketing strategy that drives results in 2026. Learn trends, tactics, and compliance essentials.
- [21 Best Lead Generation Companies for Small Businesses](https://martal.ca/lead-generation-companies-for-small-businesses/) - Not all lead gen companies are built for small business success. Explore our curated list of trusted firms helping small teams scale smarter and faster.
- [The Ultimate 2025 Guide to B2B Sales KPIs and Metrics – Best Practices](https://martal.ca/sales-kpis-lb/) - Explore the top B2B sales KPIs for 2025 with formulas, benchmarks, and expert tips to improve conversion, win rates, sales velocity, and quota attainment.
- [Differentiating Lead Nurturing VS Lead Generation](https://martal.ca/differentiating-lead-nurturing-vs-lead-generation/) - Discover the nuances between lead nurturing and lead generation. Explore strategies, tools, and their impact on business growth in this comprehensive guide.
- [Lead Gen Smart Tactics: Step-By-Step Guide to Effective Lead Generation](https://martal.ca/lead-gen-smart-tactics-step-by-step-guide-to-effective-lead-generation/) - If you're struggling with lead generation for your business, this guide is for you! Read this to discover the basics of how to grow your business online. You'll also get 7 lead gen smart tactics to help you attract better prospects and accelerate your sales growth.
- [3 Things to Consider When Investing in Sales Growth  Strategies](https://martal.ca/3-things-to-consider-when-investing-in-sales-growth-strategies/) - “Price is what you pay. Value is what you get.” - Warren Buffet Ever make a bad decision based on a low price? If you said "no" then you have an inhuman amount of self-control and have better things to do than read this post. But if you're like most, you have succumbed to a
- [10 Must-Have Features in Email Marketing Software for B2B Lead Generation](https://martal.ca/email-marketing-software/) - There’s an overabundance of email marketing software to choose from. So, which one is right for you? Discover the 10 must-have features for B2B companies.
- [Internet research for companies – more options than you think](https://martal.ca/internet-research-companies-more-options/) - You can do more research on the Internet than you assume. This is why we have compiled an overview for you. It shows the options of the World Wide Web, for instance to analyze competitors, find new customers, offer better products, select the right applicant or acquire information to assess your own company or products
- [In-House vs Outsourced: Choosing the Right Qualified Appointment Setting Services in 2026 ](https://martal.ca/qualified-appointment-setting-lb/) - Learn how qualified appointment setting works in 2026, and whether in-house or outsourced services deliver more qualified appointments and higher ROI.
- [Sales Pipeline vs. Forecast: A Strategic Guide for B2B Revenue Teams](https://martal.ca/pipeline-vs-forecast-lb/) - Learn the real difference between pipeline vs forecast, how they connect, and how B2B leaders use both to drive predictable revenue growth.
- [Learn How to Appropriately Use Data in Your Sales Outreach Emails?](https://martal.ca/learn-how-to-appropriately-use-data-in-your-sales-outreach-emails/) - This guide will teach you how to appropriately use data in your sales outreach emails. You’ll learn how to launch better sales email campaigns and optimize them based on data and specific metrics.
- [How to Transition Your Hiring Strategy for International Growth: Essential Steps and Best Practices](https://martal.ca/international-hiring-strategy/) - Discover the essential steps for navigating legal compliance, cultural differences, and sourcing global talent to build strong international teams.
- [How Account Managers Drive Success in Outsourced Sales](https://martal.ca/account-manager-lb/) - See how account managers optimize outsourced sales through dedicated account management, KPI oversight, and revenue alignment.
- [Cost Per Lead by Industry: 2026 Benchmarks & Actionable Strategies](https://martal.ca/cost-per-lead-by-industry-lb/) - Discover cost per lead by industry in 2026, including average CPL benchmarks, high- and low-cost sectors, and how B2B teams can optimize spend.
- [Choosing a Sales Partner in 2026? The Ultimate Buyer’s Guide to Outsourced SDR Companies](https://martal.ca/outsourced-sdr-companies-lb/) - Learn how to evaluate top outsourced SDR companies in 2026 with expert insights, comparison tables, and ROI-driven strategies.
- [2026 Cold Call Voicemail Script Tips That Boost Callback Rates](https://martal.ca/cold-call-voicemail-script-lb/) - Learn proven cold call voicemail script techniques tailored for B2B buyers reading your message via voicemail-to-text.
- [Looking for the Best Place to Find SDR Talent? Here’s Your 2026 Guide](https://martal.ca/best-place-to-find-sdr-talent-lb/) - Looking for the best place to find SDR talent? This 2026 guide explains when outsourced SDR teams outperform in‑house hiring.
- [The Ultimate Guide to SDR Outreach Cadence: How to Book More Meetings in Less Time ](https://martal.ca/sdr-outreach-cadence-how-to-book-more-meetings/) - Discover how to craft winning SDR outreach cadences that convert cold leads into booked meetings. Learn timing, follow-up, and personalization tactics.
- [Lead generation strategies for digital marketing agencies ](https://martal.ca/lead-generation-for-digital-marketing-agencies/) - Discover actionable lead generation strategies for digital marketing agencies. Learn how to combine inbound, outbound, and outsourced sales systems to win consistent B2B clients.
- [Best Practices for Appointment Setting in 2026: Outreach Cadence, Multichannel Strategy and Follow-Up Tips ](https://martal.ca/appointment-setter-service-best-practices/) - Learn 2026 appointment setting best practices including cadence, multichannel outreach and follow-up tips to improve results with an appointment setter service.
- [Master Cold Email Sequences in 2025: AI Outreach & Follow-Up Tactics](https://martal.ca/cold-email-sequences-lb/) - Unlock the secrets to successful cold email sequences in 2025—strategies backed by data, AI tools, and expert outbound practices.
- [SDR Healthcare in 2026: Ultimate Guide to Sales Development](https://martal.ca/sdr-healthcare-lb/) - Explore how SDR healthcare is evolving in 2026 with expert tactics, emerging tech, and smart outsourcing strategies to grow your sales pipeline.
- [Mastering Outreach: How Cold Calling Companies Can Boost Your Business ](https://martal.ca/cold-calling-companies-boost-sales/) - Boost sales and grow your business with expert cold calling companies. Learn strategies, benefits, and tips to maximize outreach success.
- [Maximize Your Sales with Expert Cold Email Generation Services ](https://martal.ca/maximize-sale-with-cold-email-generation-services/) - Boost your outreach and conversions with professional cold email services. Target the right leads and grow your sales efficiently.
- [How a B2B Lead Generation Agency Can Skyrocket Your Sales Pipeline? ](https://martal.ca/lead-generation-agency-b2b-sales/) - Discover how a lead generation agency can boost your B2B sales pipeline with qualified leads, higher conversions, and faster revenue growth.
- [How a SaaS Lead Generation Agency Can Transform Your Growth ](https://martal.ca/why-partner-with-a-saas-lead-generation-agency/) - Discover how a SaaS lead generation agency can help your B2B software business scale with high-quality leads and improved sales pipelines.
- [B2B Appointment Setting Services: How to Drive Qualified Sales Opportunities](https://martal.ca/how-b2b-appointment-setting-services-generate-sales-qualified-leads/) - Discover how Martal Group delivers qualified sales meetings through effective B2B appointment setting services and cold calling strategies for high-growth companies.
- [What Is Sales Enablement, and Why Should Sales Managers Care?](https://martal.ca/sales-enablement-for-sales-managers/) - In today's fast-paced business environment, the importance of efficiency and productivity can't be understated. One sector that has been dramatically affected by this is sales. The rapid evolution of customer expectations and the ever-increasing competition demand a more systematic and optimized approach to sales. This is where sales enablement comes into play. Understanding Sales Enablement
- [How LinkedIn Lead Generation Services Can Transform Your B2B Strategy ](https://martal.ca/why-partner-with-a-linkedin-lead-generation-service-provider/) - Discover how LinkedIn lead generation services can enhance B2B outreach, improve conversions, and build relationships with qualified prospects.
- [6 Website Builders That Make SEO Simple and Fuel Long-Term Growth](https://martal.ca/seo-friendly-website-builders/) - Discover the top 6 website builders for SEO in 2025. Learn which platforms simplify optimization, avoid common pitfalls, and fuel long-term growth.
- [Taking The Guesswork Out of Your Lead Generation Campaign](https://martal.ca/lead-generation-campaign-strategy/) - Despite the growing popularity of digital marketing and the use of data-driven approaches in lead generation, many businesses still rely on assumptions when formulating their digital marketing strategies. Many of those businesses don’t even have a specific target audience or market segment to aim for. With the digital marketing landscape being as competitive as it
- [Top 10 Social Media Lead Generation Companies for B2B (2025 Edition)](https://martal.ca/social-media-lead-generation-companies-lb/) - Discover the top 10 social media lead generation companies for B2B in 2025 and learn how to choose the best partner to scale your pipeline.
- [Choose the Best Dialer for Cold Calling in 2025 (B2B Buyer’s Guide)](https://martal.ca/cold-call-dialers-lb/) - Learn which cold call dialer is right for your B2B sales team in 2025 with this strategic buyer’s guide to top tools and features.
- [Why Partnering with a Cold Email Agency Drives Faster Sales Growth ](https://martal.ca/why-partner-with-a-cold-email-agency/) - Discover how partnering with a cold email agency improves outreach efficiency, boosts conversions, and supports scalable B2B lead generation success.
- [How to Choose the Right Outsource Agency for B2B Growth in 2026](https://martal.ca/outsource-agency-lb/) - Discover how to choose the best outsource agency in 2026 for B2B sales success. Learn what to evaluate, key services, and agency comparisons.
- [Top BPO Outsourcing Companies in 2025: Comparison Guide to Leading Providers](https://martal.ca/bpo-outsourcing-lb/) - Discover the top BPO outsourcing companies of 2025 with a detailed comparison of services, industries, and benefits for your business.
- [From Leads to Customers: The Blueprint for Successful Lead Nurturing in 2025](https://martal.ca/lead-nurturing-lb/) - Learn how to create an automated B2B lead nurturing campaign with expert lead nurturing examples and email templates.
- [Lead Management Software in 2025: Tips + Tools for Sales Teams](https://martal.ca/lead-management-software-lb/) - Learn how top B2B teams use lead management software to convert more leads in 2025. Get expert tips, best practices, and platform comparisons.
- [Inbound Sales vs Outbound Sales in 2026: Which Drives Growth Faster?](https://martal.ca/inbound-sales-vs-outbound-sales-lb/) - Learn everything about inbound sales vs outbound sales, and discover how a hybrid strategy can drive exponential B2B growth in 2026
- [From Interest to Installs: Modern Solar Lead Gen That Delivers Results ](https://martal.ca/solar-lead-generation-strategies/) - Explore modern solar lead generation strategies that convert interest into installs through data-driven targeting, qualified leads, and structured outreach.
- [How to Use LinkedIn For Lead Generation: The Best Playbook for Lead Generation](https://martal.ca/how-to-use-linkedin-for-lead-generation-the-best-playbook-for-lead-generation/) - Learn how to use LinkedIn for lead generation. You’ll find effective strategies and tactics to get more leads from LinkedIn. You even learn about the best tools, resources and tips that will help you connect with potential clients on the platform.
- [5 Outdated B2B Customer Acquisition Tactics to Replace with AI and Data-Driven Strategies in 2025](https://martal.ca/b2b-customer-acquisition-lb/) - Learn how to modernize your B2B customer acquisition strategy in 2025 by replacing outdated tactics with AI and data-driven methods.
- [How to Generate High-Intent Company Leads That Convert in 2026](https://martal.ca/company-leads-lb/) - Learn how to generate qualified company leads in 2026 with this B2B lead generation playbook. Discover strategies, tools, and outsourcing insights.
- [Data-Driven Approaches to Strengthen Your Technology Lead Gen Process ](https://martal.ca/technology-lead-generation-strategies/) - Explore data-driven methods to improve technology lead generation, strengthen pipelines and help tech companies reach qualified buyers more effectively.
- [Smarter Cybersecurity Lead Gen Strategies to Close Deals Faster ](https://martal.ca/cybersecurity-lead-generation-strategies/) - Explore smarter cybersecurity lead generation strategies that help teams qualify prospects, strengthen pipelines and close deals faster.
- [AI-Driven Healthcare Lead Generation That Delivers Qualified Prospects ](https://martal.ca/healthcare-lead-generation-strategies/) - Learn how AI-driven healthcare lead generation attracts qualified prospects with data-rich insights, automation and proven outreach strategies.
- [7 Appointment Setting Goal Trends That Will Redefine B2B Sales in 2026](https://martal.ca/appointment-setting-goals-lb/) - Discover 7 data-driven trends reshaping appointment setting goals in 2026 and how to apply them to hit your B2B pipeline targets.
- [8 AI-Powered Sales Intelligence Tools Transforming Outbound Sales in 2025](https://martal.ca/sales-intelligence-tools-lb/) - Looking for the best B2B sales intelligence tools? Explore 8 AI platforms transforming outbound sales in 2025 with data, automation, and expert insights.
- [A/B Testing: The Key to Optimizing Marketing Campaigns](https://martal.ca/ab-testing-the-key-to-optimizing-marketing-campaigns/) - Optimize campaigns with A/B testing! Boost conversion rates, set goals, design tests, analyze accurately, and apply findings for maximized outcomes.
- [Top 8 Best Lead Generation PPC Strategies to Try in 2024](https://martal.ca/top-8-best-lead-generation-ppc-strategies-to-try-in-2024/) - Boost lead generation through PPC in 2024 with artificial intelligence, multi-channel attribution models, personalised landing pages, expanded targeting, and more innovative tactics.
- [10 Strategies in Conducting a Virtual Product Demonstration](https://martal.ca/10-strategies-in-conducting-a-virtual-product-demonstration/) - When done right, a virtual product demonstration showcases the benefits of your product or service and nudges leads to convert into paying customers.
- [User Experience and Conversion: 7 Design Tactics to Boost Sales](https://martal.ca/design-tactics-to-boost-sales/) - Discover 7 design strategies to enhance user experience and boost sales. Learn how thoughtful UX and design can transform your website into a sales powerhouse.
- [Top 10 AI Lead Generation Tools for Outbound Sales in 2025](https://martal.ca/ai-lead-generation-tools-lb/) - Discover the top AI lead generation tools for outbound sales in 2025. Compare platforms, features, and insights to accelerate your B2B pipeline.
- [Selling vs Sales: Top B2B Misconceptions to Avoid in 2026](https://martal.ca/selling-vs-sales-lb/) - Discover the key differences between selling vs sales and learn how to avoid common B2B mistakes that cost companies pipeline and revenue in 2026.
- [How to Build a Remote Sales Team in 2025](https://martal.ca/remote-sales-lb/) - Build a high-performing remote sales team in 2025. Learn how to hire, manage, equip, and scale faster with outsourcing tips and top tools.
- [Key Steps to Attract and Convert High-Quality Manufacturing Prospects ](https://martal.ca/manufacturing-lead-generation-strategies/) - Learn key steps to improve manufacturing lead generation, attract qualified prospects, and build reliable pipelines in the industrial sector.
- [Software Development Marketing Strategies for B2B Growth in 2026](https://martal.ca/software-development-marketing-lb/) - Discover software development marketing strategies for 2026, including AI, ABM, automation, and outbound tactics that generate qualified B2B leads.
- [Information Technology Marketing Strategy for 2026: Maximizing ROI with Analytics & ABM](https://martal.ca/information-technology-marketing-lb/) - Discover proven information technology marketing strategies for 2026, including ABM and analytics, to boost B2B ROI and engage enterprise buyers.
- [Top 15 Digital Marketing Agencies In Dubai](https://martal.ca/marketing-agencies-dubai/) - Looking for digital marketing agencies and sales companies in Dubai? Check out our top 15 picks to skyrocket your business growth and close more deals.
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- [The Future of Outbound Lead Qualification: 5 Trends Shaping 2025](https://martal.ca/outbound-lead-qualification/) - Explore key outbound lead qualification shifts in 2025 and unlock insights to enhance your pipeline and conversion performance.
- [MQL vs SQL in 2025: How B2B Outbound Teams Can Win Together](https://martal.ca/mql-vs-sql-lb/) - Discover how to align sales and marketing around MQL vs SQL to improve funnel conversions, lead quality, and outbound performance in 2025.
- [From Scripts to Signals: The Evolving Outbound SDR Role in 2025](https://martal.ca/outbound-sdr-lb/) - Discover how the outbound SDR role is evolving in 2025 with key metrics, AI strategies, and proven tactics to improve conversion.
- [How to Win Potential Customers in 2025 with Modern Outreach Tactics](https://martal.ca/potential-customers-lb/) - Discover how to find and engage potential customers with modern sales tactics tailored to today’s B2B buyer behavior.
- [5 Pitch Email Trends for 2025 [+ Templates That Actually Work]](https://martal.ca/pitch-email-lb/) - Explore 2025’s top pitch email trends and templates to boost B2B lead generation, improve deliverability, and increase response rates.
- [Data-Driven Service Marketing: Using AI and Personalization to Scale B2B Lead Generation](https://martal.ca/service-marketing-lb/) - Learn actionable service marketing strategies to boost your B2B pipeline with AI, data, and omnichannel outreach.
- [Virtual Event Marketing 2025 Playbook: From Registration to Revenue](https://martal.ca/virtual-event-marketing-lb/) - Learn how to build a virtual event marketing strategy in 2025 that turns attendees into qualified leads and sales opportunities.
- [Lead vs Prospect: A Sales Leader’s Guide to Smarter Qualification in 2025](https://martal.ca/lead-vs-prospect-lb/) - Learn the difference between a lead vs prospect in 2025 and how smarter qualification drives B2B sales growth.
- [Top 8 11x.ai Alternatives for B2B Sales in 2025 – An In-Depth Comparison](https://martal.ca/11x-ai-alternatives/) - Looking for 11x AI competitors? Learn about the top alternatives in 2025 that can drive better pipeline growth and sales efficiency.
- [How the B2B Sales Funnel Is Evolving in 2025: AI, Data, and the New Buyer Journey](https://martal.ca/b2b-sales-funnel-lb/) - Discover how AI, data, and buyer expectations are redefining the B2B sales funnel in 2025—and how your business can stay competitive.
- [Ultimate Guide on How To Run Lead Generation Ads on Facebook](https://martal.ca/ultimate-guide-on-how-to-run-lead-generation-ads-on-facebook/) - The step-by-step guide on how to run lead generation ads on Facebook. Discover the secrets of advertising on Facebook and how to get your ads noticed even for the most competitive audiences.
- [5 Best Practices to Clean Up Your Email List for Better B2B Outreach in 2025](https://martal.ca/email-list-cleaning-lb/) - Explore 5 expert-backed email list cleaning strategies for 2025. Improve deliverability, reduce bounce rates, and boost B2B outreach with AI-powered tools.
- [Cold Calling in B2B Sales: How to Achieve Real Results](https://martal.ca/the-complete-cold-calling-guide-for-b2b-sales/) - Discover how to make cold calling work in 2025. Learn B2B sales tips, timing strategies, script frameworks, and warm calling techniques that convert.
- [Lead Research Strategy Playbook to Boost Your B2B Sales Pipeline](https://martal.ca/lead-research-lb/) - Master lead research in 2025 with actionable business lead research methods and data-driven tactics to boost your B2B sales pipeline.
- [Cold Call List Strategy in 2025: AI-Powered and Intent-Driven Tactics](https://martal.ca/cold-call-list-lb/) - Discover how to turn your cold call list into a high-converting B2B sales engine with AI targeting, intent signals, and omnichannel tactics.
- [B2B Lead Databases vs Outsourced SDR Teams in 2025](https://martal.ca/lead-databases-lb/) - Explore the future of lead databases in 2025, including SDR outsourcing, sales lead database quality, and the top criteria for effective B2B lead generation.
- [Sales Funnel vs Pipeline: How Modern B2B Teams Unite Both for Growth](https://martal.ca/sales-funnel-vs-pipeline-lb/) - Explore sales funnel vs pipeline strategies, metrics, and tactics to align marketing and sales for predictable B2B revenue growth.
- [Customer Journey vs Customer Experience: Driving B2B Sales Growth in 2025](https://martal.ca/customer-journey-vs-experience-lb/) - Major Takeaways: Customer Journey vs Customer Experience What’s the core difference between journey and experience? The customer journey is the series of steps buyers take, while the customer experience is how they feel during those steps. Both must work together to drive conversions. Why align customer experience and customer journey in B2B? Companies that map
- [Warmly Alternatives – Top AI SDR Platforms Reshaping Outbound Sales in 2025](https://martal.ca/warmly-alternatives-lb/) - Looking for a Warmly alternative? Explore 2025’s top AI SDR tools built to automate cold outreach, improve personalization, and drive pipeline growth.
- [Revenue Marketing Playbook for Sales & Marketing Alignment (2025 Edition)](https://martal.ca/revenue-marketing-lb/) - Learn strategic revenue marketing tactics for 2025 that unify sales and marketing to accelerate B2B growth and improve lead conversion.
- [Apollo.io Alternatives: AI-Powered Tools & Sales-as-a-Service in 2025](https://martal.ca/apollo-io-alternatives-lb/) - Explore 8 powerful Apollo.io alternatives to boost your B2B sales strategy with AI automation and expert-managed outbound solutions.
- [Intent Based Marketing Strategies for Modern B2B Sales Teams](https://martal.ca/intent-based-marketing-lb/) - Learn how to use intent based marketing to drive high-converting B2B sales in 2025. Get step-by-step frameworks, data-driven insights, and expert tactics.
- [Artificial Intelligence in CCTV: New Level of Security](https://martal.ca/artificial-intelligence-in-cctv-new-level-of-security/) - Our client Kipod applies artificial intelligence in its video and audio analytics modules and thus takes a huge step in video surveillance and intellectual security, as these modules increase operators’ work efficiency and allows more accurate and careful event monitoring. Artificial intelligence has great variety of subfields but the one that is of particular interest for the
- [ICP Sales: Your Step-by-Step Guide to Identifying and Implement ICPs](https://martal.ca/icp-sales/) - Discover the best ICP sales techniques that modern businesses use for precise targeting, improved sales alignment, and increased ROI.
- [Unleashing the Power of MarTech: 5 Game-Changing Tools for B2B Lead Generation](https://martal.ca/martech-tools/) - Explore how key martech tools in marketing automation, CRM, content marketing, ABM, and e-signatures are revolutionizing B2B lead generation processes.
- [6sense Alternatives in 2025 (and Why AI SDR Is the Future of ABM)](https://martal.ca/6sense-alternatives-lb/) - Explore the best 6sense alternatives in 2025 and learn why AI SDR platforms deliver both data and execution to drive predictable ABM revenue.
- [Your Search Starts Here: Discover the Top 11 Digital Marketing Agencies in Saudi Arabia](https://martal.ca/digital-marketing-agencies-saudi-arabia/) - Discover the top 11 digital marketing agencies in Saudi Arabia, reshaping online engagement with innovative strategies to boost brand awareness and drive growth
- [Sales as a Service: A Secret Weapon for Driving Business Success](https://martal.ca/sales-as-a-service/) - This guide is all you need to explore the power of sales as a service and understand why it is an effective solution for boosting revenue.
- [Your 2025 AI B2B Marketing Guide [10 Tools + 5 Strategies]](https://martal.ca/ai-b2b-marketing-lb/) - Explore AI B2B marketing tactics that drive pipeline growth. Find out which tools and outbound strategies deliver results in 2025.
- [How to Implement B2B SMS Marketing](https://martal.ca/how-to-implement-b2b-sms-marketing/) - Never underestimate the power of a push notification! A B2B SMS marketing campaign is a great way to generate leads and get your business's message out.
- [9 Ways to Use Videos to Enhance Customer Success and Communication](https://martal.ca/9-ways-to-use-videos-to-enhance-customer-success-and-communication/) - Videos are a great way to attract and convert your target audience these days. Here are a few tips that will help you boost customer success with video content.
- [The AI Advantage: How Automation Is Redefining Inbound Leads and Lead Generation in 2025](https://martal.ca/inbound-leads-lb/) - Learn actionable strategies to generate and convert inbound leads using AI, automation, and funnel optimization built for 2025.
- [5 Ways Prospecting Services Solve Sales Leaders’ Challenges in 2025](https://martal.ca/prospecting-services-lb/) - Explore 5 proven ways prospecting services help B2B sales leaders overcome pipeline gaps, scale outreach, and improve lead quality.
- [Lead Generation for Software Companies: Best Ways to Attract Quality Leads](https://martal.ca/lead-generation-for-software-companies-best-ways-to-attract-quality-leads/) - This complete guide will teach you everything you need to know about lead generation for software companies. Learn the best ways to attract quality leads to your SaaS business and convert them faster.
- [The Role of Software in Streamlining B2B Sales Processes](https://martal.ca/the-role-of-software-in-b2b-sales/) - In this article, you can explore the benefits of B2B software integration and how it can transform your business.
- [Cold Calling Laws 2025: AI, Autodialers, Timing Restrictions & Compliance Strategies for B2B Sales](https://martal.ca/cold-calling-laws-lb/) - Stay compliant with 2025 cold calling laws. Master AI usage, call timing rules, and regional regulations that impact B2B outbound sales.
- [In-House vs Outsourced Enterprise Lead Generation in 2025 – A Cost-Benefit Playbook](https://martal.ca/enterprise-lead-generation-lb/) - Compare in-house vs outsourced enterprise lead generation costs and strategies in 2025. Learn which delivers better ROI and faster results.
- [2025 Global Marketing Blueprint: A Multi-Stage Process for B2B Lead Generation](https://martal.ca/global-marketing-lb/) - Discover a step-by-step global marketing blueprint for 2025 focused on B2B lead generation, personalization, and measurable growth.
- [Future-Proof Your Funnel. AI-Powered Sales Cadence for 2025](https://martal.ca/sales-cadence-lb/) - Discover how to build a winning sales cadence for 2025 using AI tools, data-driven strategies, and multichannel outreach.
- [2025 Sales Analysis Trends – How AI & Data Analytics Are Revolutionizing Outbound Sales Performance](https://martal.ca/sales-analysis-lb/) - Learn how to improve outbound sales with 2025’s top sales analysis trends, powered by AI and advanced analytics.
- [What Is a B2B Buyer? Inside the Modern Purchase Journey (2025)](https://martal.ca/what-is-a-b2b-buyer-lb/) - Find out what is a B2B buyer in 2025, how they think, and what drives their purchase decisions in today’s evolving B2B landscape.
- [Predictable Pipeline: Data-Driven Strategies vs. In-House vs. Outsourced Sales in 2025](https://martal.ca/predictable-pipeline-lb/) - Learn proven methods to create a predictable pipeline using data-driven insights, forecasting, and the right in-house vs. outsourced sales approach.
- [Appointment Setters 101: The Key to a Thriving Sales Team](https://martal.ca/appointment-setters/) - The go-to guide for appointment setters. Whether you’re a job seeker, manager, or trainer, learn everything you need to know about the role of an appt setter.
- [Lead Generation Trends in 2025: 5 Shifts and the Rise of Sales-as-a-Service](https://martal.ca/lead-generation-trends-lb/) - Discover the top lead generation trends in 2025 reshaping B2B sales, from AI and outsourcing to omnichannel outreach and ABM.
- [Lead Qualification Stages: How Signal-Driven Strategies Are Powering B2B Sales in 2025](https://martal.ca/lead-qualification-stages-lb/) - Learn how to optimize your lead qualification stages using signal-driven strategies and intent data to convert more B2B leads in 2025.
- [Turning Buyer Intent Signals into Qualified Appointments: A 2025 Playbook](https://martal.ca/qualified-appointment-lb/) - Learn how to identify, qualify, and convert buyer intent into qualified appointments using data-backed tactics tailored for 2025.
- [AI-Powered Trust-Building: How to Build Trust in Sales in 2025](https://martal.ca/how-to-build-trust-in-sales-lb/) - Discover how to build trust in sales using AI, personalization, and omnichannel outreach to win more deals in 2025.
- [Accelerating the Medical Software Sales Cycle in 2025: Strategies to Shorten the Long Wait](https://martal.ca/medical-software-sales-lb/) - Learn how to shorten long medical software sales cycles in 2025 with data-backed tactics, omnichannel outreach, and stakeholder alignment.
- [AI-Powered Outreach: 3 Alternatives to Cold Calling in 2025 Your Team Should Leverage](https://martal.ca/cold-calling-alternatives-lb/) - Explore high-converting alternatives to cold calling that boost B2B sales performance in 2025. Learn how modern teams book more meetings with less friction.
- [Outperform Competitors with the Assumptive Close: Data-Backed Strategies for Outbound Sales](https://martal.ca/assumptive-close-lb/) - Learn how to use the assumptive close to win more B2B deals with proven strategies, examples, and expert outbound sales tactics.
- [Curiosity to Conversion: How to Spark More B2B Business Inquiries in 2025](https://martal.ca/business-inquiries-lb/) - Learn how to turn buyer curiosity into qualified B2B business inquiries with proven outreach and conversion strategies for 2025.
- [The 2025 3PL Sales Playbook: Outbound Strategies to Win More Clients](https://martal.ca/3pl-sales-lb/) - Discover 2025’s top 3PL sales strategies. Learn outbound and AI-powered tactics to find more 3PL customers, boost leads, and win high-value logistics clients.
- [Relevant web content increases the number of customers and visitors](https://martal.ca/relevant-web-content-increases-the-number-of-customers-and-visitors/) - Relevant web content increases the number of customers and visitors
- [New RailTrack Module from Kipod](https://martal.ca/new-railtrack-module-from-kipod/) - Kipod is happy to present its new RailTrack module. Its strongest advantage is the fact that the detector does not consider people boarding and deboarding the train as an alarm event due to the train rule region. So if the train gets in the camera view, the person detection is automatically turned off, unless the train starts moving and gets
- [Landing Page: Build Cleverly and Avoid Mistakes](https://martal.ca/landing-page-build-cleverly/) - Landing pages are one of the most important instruments of online marketing campaigns. The nice thing about them is: they can be created easily. For this you just need one of the many homepage builders or a good graphic program. But one look at different landing pages will demonstrate that the same mistakes are made
- [Staying Successful During a Crisis for B2B Businesses](https://martal.ca/staying-successful-during-a-crisis-for-b2b-businesses/) - What Can B2B Sales Businesses do to Stay Successful During a Pandemic?
- [Why Outbound Lead Generation Services Trump Virtual Conferences](https://martal.ca/why-outbound-lead-generation-services-trump-virtual-conferences-2/) - Virtual Conferences Do Not Provide a Proper Atmosphere
- [How To Survive the Death of Third-party Cookies With Intent Data Lead Generation](https://martal.ca/how-to-survive-the-death-of-third-party-cookies-with-intent-data-lead-generation/) - Outbound and inbound marketing rely heavily on third-party cookies to obtain prospect data. Stay ahead of the curve by using alternative methods to generate leads.
- [How to Follow Up on Sales Leads: A comprehensive guide to boost sales](https://martal.ca/how-to-follow-up-on-sales-leads-a-comprehensive-guide-to-boost-sales/) - Learn how to follow up on sales leads to accelerate your sales cycle and close more deals quickly. This guide will teach you the best tips and tricks to reach out to potential prospects.
- [Creating Online Lexica and Online Glossaries](https://martal.ca/creating-online-lexica-and-online-glossaries/) - Creating Online Lexica and Online Glossaries
- [Storytelling – a many-sided marketing method](https://martal.ca/storytelling-a-many-sided-marketing-method/) - Today storytelling can be productively used for content marketing, product and brand promotion, communication and knowledge management.
- [White Walkers Restricted: Kipod is used for Game of Thrones Film Set Security](https://martal.ca/white-walkers-restricted-kipod-is-used-for-game-of-thrones-film-set-security/) - Our client Kipod enables security video monitoring at Game of Thrones film set. Game of Thrones show is full of dangerous creatures: dragons, wights, White Walkers and, after all, Queen Cersei Lannister herself. However, what is going on behind the scenes usually remains completely private and thus has to be properly secured. And in order
- [Artificial Intelligence – Algorithms on the Rise](https://martal.ca/artificial-intelligence-algorithms-on-the-rise/) - { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How Crowdsourcing Supports Machine Learning and Artificial Intelligence Systems?", "acceptedAnswer": { "@type": "Answer", "text": " Machine learning, by which computer algorithms automatically increase their performance through data provided to them, finds itself at the center of the newer research on artificial intelligence. With complex search
- [Kipod Mobile App Offers Video Content Search From Mobile Device](https://martal.ca/kipod-mobile-app-offers-video-content-search-from-mobile-device/) - Kipod mobile app is the only video surveillance app in the market that enables video content search. This application is a perfect solution for the users, who need to access the video cameras and database from their mobile device. The main feature offered by Kipod mobile app is the user’s ability to search the video archive in
- [Paid search results versus organic search results](https://martal.ca/paid-search-results-versus-organic-search-results/) - Do you have to pay to be found? The abbreviations SEO and SEA come up frequently in search engine marketing, also known as SEM. SEA stands for paid and SEO stands for organic serach results. However, what exactly do the abbreviations stand for? What are the respective advantages and disadvantages? Do you always have to
- [Beyond the Home Front: Marketing Effectively in North America](https://martal.ca/beyond-home-front-marketing-effectively-in-north-america/) - The broadening of horizons for small businesses to include the global market has allowed for so many new opportunities for B2B firms to communicate internationally.
- [Customer Insight Management – Meaning, Challenges and Opportunities](https://martal.ca/customer-insight-management-meaning-challenges-opportunities/) - Customer information is of great value for any company. Using it they can determine strategies for the future, acquire their customers directly with individually tailored products, targeted offers as well as communication methods and lead them to conversion. However the knowhow, time and resources required to gather and evaluate this information are often lacking. For
- [Twelve great SEO plugins for your WordPress](https://martal.ca/twelve-great-seo-plugins-for-wordpress/) - WordPress is no longer a pure CMS blog. With the Content Management System news pages, shops, landing pages and much, much more can be generated. It is easy to use, very flexible and with very little training time even beginners can create their own web pages. In order to expand the functionality of the CMS,
- [Online Competitor Analysis – Why and How](https://martal.ca/online-competitor-analysis-why-and-how/) - By performing a competitor analysis you protect yourself against unpleasant surprises even before you establish your company. And if you already run a business it is helpful to keep an eye on the competition. In short, competitor analysis is one of the cornerstones of a successful business venture, especially on the World Wide Web. And
- [Martal Group Joins Clutch as a Leading Direct Marketing Agency in 2019](https://martal.ca/martal-joins-clutch-2019/) - As more and more companies establish their presence in today’s digital world, it’s become harder than ever before for a business to stand out against the competition. To simply adapt to modern marketing changes is a necessity to remain relevant, but the hallmark of a great business is the ability to leverage these developments to
- [Top B2B Lead Generation Companies](https://martal.ca/top-b2b-lead-generation-companies/) - Why Choose Martal Group? If you’re ready to grow your business through customer acquisition, Martal Group could be the solution you’ve been looking for. Martal Group helps your company identify ideal client profiles and pinpoint decision-makers within your targeted verticals and accounts. After that, your assigned Martal Group sales team will create personalized outbound campaigns
- [Martal Group Named Top Sales Partner](https://martal.ca/martal-group-named-top-sales-partner/) - Martal Group is excited to announce our recent industry award from Clutch as a top sales partner. We serve tech companies in the US and Canada by providing voice services, email marketing, and content marketing. Working exclusively with small and medium businesses gives us the opportunity to understand each company's unique perspective and specific challenges. Martal Group
- [B2B Lead Gen for SaaS Companies in the Age of COVID-19](https://martal.ca/b2b-lead-gen-for-saas-companies-in-the-age-of-covid-19/) - Martal shared our advice for B2B SaaS companies trying to adjust their lead generation strategy to reflect the urgency of COVID-19.
- [Martal Group Shows Steady Performance, Exceeding Lead Generation Objectives in Midst of COVID-19](https://martal.ca/martal-group-shows-steady-performance-exceeding-lead-generation-objectives-in-midst-of-covid-19/) - During the last few months of social distancing, Martal has continued to provide a steady flow of qualified leads and displayed strong performance in their lead generation campaigns.
- [Looking To Scale Your Tech Company Without Hiring More Salespeople?](https://martal.ca/looking-to-scale-your-tech-company-without-hiring-more-salespeople/) - Increasing revenue through a concrete sales process is the ultimate way to attain your long-term business objectives. But while the end goal might be clear, your sales strategy to execute on it might be less so. An excellent way to get you there is to grow your sales team. However: The competitive job market today
- [How To Qualify Sales Leads: The Ultimate Guide to Sales Leads Qualification](https://martal.ca/how-to-qualify-sales-leads-the-ultimate-guide-to-sales-leads-qualification/) - Not so happy with your sales performance despite making immense efforts to generate more leads? We have good news and bad news... The bad: You may have been chasing vanity metrics, such as the number of new leads. And that has wasted your valuable time and resources for too long. On the bright side: The
- [Sales Lead Management: How To Find and Qualify Leads and Close More Sales](https://martal.ca/sales-lead-management-how-to-find-and-qualify-leads-and-close-more-sales/) - Learn the best practices of sales leads management. In this article, you’ll learn to find and qualify potential buyers, close the sale and track your results.
- [How to Measure Lead Generation Campaigns and Increase Leads](https://martal.ca/how-to-measure-lead-generation-campaigns-and-increase-leads/) - You'll learn in this article how to measure lead generation success and optimize your campaigns for better results. You'll also understand why it is vital to set a clear goal and deliver and track them to find success in your lead generation.
- [Announcing Martal Group's New Government Partnership](https://martal.ca/announcing-martal-groups-new-government-partnership/) - Colombian tech companies expedite expansion into the North American market through a new pilot program supported by Martal Group and the Government of Medellín, Colombia. TORONTO, Feb. 8, 2022 /PRNewswire/ - Martal Group today announced it had signed a contract with Ruta N Medellín to fulfill an internationalization initiative to increase exports in the tech sector through March 30,
- [What to Look for When Outsourcing B2BSales — How to Select a ProviderCautiously](https://martal.ca/what-to-look-for-when-outsourcing-b2bsales-how-to-select-a-providercautiously/) - When considering whether or not to outsourcing B2B sales is right for your company, it's important to identify the right provider and understand the various services they offer. This guide will teach you how to do a careful evaluation of potential outsourcing partners and how to select the best one for your needs.
- [Turning Leads Into Sales: Expert Driven Tips to Boost Your Sales Success](https://martal.ca/turning-leads-into-sales-expert-driven-tips-to-boost-your-sales-success/) - This guide features seven easy steps on how to turn leads into sales. Fail-proof tricks from sales professionals to land more deals and grow your business.
- [Extend the Runway: Why Founders Are Flocking to Outsourced Sales Teams for a Higher ROI](https://martal.ca/extend-the-runway-why-founders-are-flocking-to-outsourced-sales-teams-for-a-higher-roi/) - Do you know how many new startups become profitable? Only 2 out of 5. So, what separates the 40% of successful startups from the failures? Focusing on ROI. Every successful startup founder asks themselves this question almost every day: what’s the return on investment? Whether it’s looking at investing in a new business division, contemplating
- [Lead Generation for Startups: How to Turn Quality Prospects Into Customers](https://martal.ca/lead-generation-for-startups-how-to-turn-quality-prospects-into-customers/) - This is a step-by-step guide that teaches you lead generation for startups. You'll learn everything you need to know about finding quality leads for your startup and how to turn them into paying clients.
- [Lead Gen in New and Emerging Markets: 6 Brilliant Strategies to Get Started With Lead Generation](https://martal.ca/lead-gen-in-new-and-emerging-markets-6-brilliant-strategies-to-get-started-with-lead-generation/) - If lead gen in new and emerging markets is still a puzzle for your business, this guide is for you. Learn how to turn targeted leads into loyal clients with these 7 lead generation tactics.
- [18 Ways to Generate More Logistics Leads](https://martal.ca/18-ways-to-generate-more-logistics-leads/) - Is the complexity of B2B logistics marketing making it difficult to fill your funnel with high-quality leads? Learn how you can streamline your lead gen.
- [The 5 Most Beneficial Side-Effects of Hiring An International Sales Agency in 2023](https://martal.ca/the-5-most-beneficial-side-effects-of-hiring-an-international-sales-agency-in-2023/) - Expanding your business into a new market can be a daunting task. It requires a deep understanding of the local culture, customs, and business practices, as well as established relationships with key decision-makers in your target audience. For many businesses, building and managing an international sales team can be expensive, time-consuming, and risky. This is Expanding into a new market is challenging. Learn about how hiring an international sales agency can speed up time to market and improve sales performance.
- [Marketers vs. Machine: Is ChatGPT the Death of a Salesperson [and Lead Generation Agencies]?](https://martal.ca/chatgpt-lead-generation/) - Who better explain how ChatGPT impacts marketers and SDRs' roles than the AI itself? Let’s find out just how much ChatGPT can help with lead generation.
- [How to Close More Deals With Sales Acceleration](https://martal.ca/sales-acceleration/) - This guide will teach you all you need to know about sales acceleration, including the benefits and a winning formula to stay ahead in today's market.
- [Considering a Sales Consulting Agency? What to Expect [+ 5 Hiring Tips]](https://martal.ca/sales-consulting-agency/) - Sales are the lifeblood of any business, and without them, no business can survive. Many companies need help to achieve their sales targets and maintain a steady customer flow. A sales consulting agency can help companies improve their sales performance by providing professional sales advice, strategies, and techniques. In this article, we will explore what
- [What is Lead Generation Marketing?](https://martal.ca/what-is-lead-generation-marketing/) - Lead generation is a marketing technique that uses Internet-based data collection, analysis and reporting to identify potential customers who have an interest in your products or services. It has become the fastest growing form of marketing in recent years because it enables you to target specific groups of people with relevant messages and offers.
- [How Nurturing Sales Leads Builds Lasting Relationships and Increases Revenue](https://martal.ca/how-nurturing-sales-leads-builds-lasting-relationships-and-increases-revenue/) - Nurturing sales leads is the goal of any sales team. It’s no secret that nurturing a lead before they become a customer relationship and closing a sale is one of the greatest challenges in business today. Here are some tips on how to do just that.
- [What Does it Mean to Outsource Ticket Sales for B2B Events, and How Does It Affect the Bottom Line?](https://martal.ca/what-does-it-mean-to-outsource-ticket-sales-for-b2b-events-and-how-does-it-affect-the-bottom-line/) - Learn what does it mean to outsource ticket sales, how you can use outsourcing for your business, and how it affects the bottom line.
- [How Do You Improve the Quality of Your Lead Generation?](https://martal.ca/how-do-you-improve-the-quality-of-your-lead-generation/) - How do you improve the quality of your lead generation in a few simple, yet proven steps? This comprehensive guide covers everything you need to know about developing and growing your business using lead generation as a tool.
- [Complete Guide On How to Create a Lead Generation Form on Facebook](https://martal.ca/complete-guide-on-how-to-create-a-lead-generation-form-on-facebook/) - This guide will show you how to create a lead generation form on Facebook. You'll learn all the steps you must take to create a targeted form with Facebook ads and use it to collect valuable prospect information.
- [Martal Group Shows Strong Market Strategy Services on Latest Clutch Review](https://martal.ca/martal-group-shows-strong-market-strategy-services-on-latest-clutch-review/) - The marketing industry has indeed undergone a very drastic change thanks to the popularity of the internet. We’ve seen a lot of companies shift from traditional to digital marketing and advertising efforts for their businesses. It is no surprise since more and more people are gaining access to the internet each and every day. If
- [What is a Lead Generation Strategy? The Best Tactics For Growing Your B2B Sales [Plus 4 Tips to Get You Started]](https://martal.ca/what-is-a-lead-generation-strategy-the-best-tactics-for-growing-your-b2b-sales-plus-4-tips-to-get-you-started/) - What is lead generation strategy (tactics). There are many strategies and tactics that you can use to generate leads, but the most important part is finding an effective strategy that will help you reach your target market.
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- [Spam-Proof Your Email Marketing: 5 Best Practices](https://martal.ca/spam-proof-your-email-marketing-5-best-practices/) - Email marketing is an essential strategy for expanding one’s business. Besides social media platforms, it is best to include other techniques to create brand awareness for the business. Contacting leads through email marketing is one of the quickest and most effective ways to turn them into leads. How? It is possible through direct communication with
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- [60+ Sales Questions to Elevate Your Closing Rates](https://martal.ca/sales-questions/) - 60+ sales questions and expert-backed strategies to boost your sales performance. Learn how to engage prospects effectively and close deals faster.
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- [What is a Cold Email Lead Generation Agency?](https://martal.ca/cold-email-lead-generation-agency/) - Despite the prevalence of instant messaging and social media in today's digital age, cold emailing remains a time-saving, cost-effective tool for businesses to reach potential clients and expand their markets. As a result... Cold email lead generation agencies have carved a niche for themselves, providing tailored solutions to attract valuable leads. The right cold email
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- [Predictive Marketing: What Is It, And How Does It Work?](https://martal.ca/predictive-marketing/) - Discover how predictive marketing uses data analytics to anticipate customer behavior, optimize budgets, forecast trends, and create personalized campaigns.
- [Outsourcing B2B Prospecting in 2025: How AI-Powered Teams Are Changing the Sales Game](https://martal.ca/b2b-prospecting-lb/) - Learn proven B2B prospecting strategies for 2025. Explore why outsourcing and AI-powered teams are transforming sales development success.
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- [A Sales Executive’s Playbook for B2B Growth in 2025](https://martal.ca/sales-executive-lb/) - Learn how sales executives in 2025 can scale B2B revenue using omnichannel strategies, proven lead generation techniques, and outsourced sales.
- [Accelerating B2B Sales: The 2025 Speed to Market Playbook ](https://martal.ca/speed-to-market-lb/) - Uncover how speed to market tactics using AI, omnichannel outreach, and outsourcing can unlock B2B sales success in today’s competitive climate.
- [How to Deal With Difficult Customers](https://martal.ca/how-to-deal-with-difficult-customers-lb/) - Discover expert techniques for handling demanding B2B customers and reducing churn through strategic outbound sales methods.
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- [Future-Proofing B2B Sales in 2025: How Fractional SDRs Leverage AI and Remote Work](https://martal.ca/fractional-sdr-lb/) - Discover how fractional SDRs are transforming B2B sales with AI, flexibility, and remote work to drive pipeline growth in 2025.
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- [AI-Powered Email Marketing B2B Lead Generation: 7 Cutting-Edge Strategies for 2025](https://martal.ca/email-marketing-b2b-lead-generation-lb/) - Discover 7 AI-powered strategies to improve email marketing for B2B lead generation and learn how omnichannel outreach can triple your leads.
- [B2B Lead Generation Process: How to Scale in 2025](https://martal.ca/b2b-lead-generation-process-lb/) - Learn the 2025 best practices for the B2B lead generation process—compare in-house teams with Sales-as-a-Service and leverage AI-driven insights.

## Pages

- [Homepage](https://martal.ca/) - Searching for a B2B lead generation company to scale your sales? Look no further than Martal, the award-winning global agency powered by top-performing SDRs!
- [AI Platform](https://martal.ca/ai-sales-platform/) - Boost sales with Martal’s AI SDR platform. Automate 80% of tasks, run omnichannel campaigns in 30 minutes, and convert 4–7x more leads.
- [Home page france](https://martal.ca/fr/) - Des milliersde prospects qualifiés générés pour des clients satisfaits Oubliez la prospection et développez votre entreprise plus rapidement grâce aux leads B2B générés par l'équipe commerciale internationale de Martal Group. Depuis plus de dix ans, nous accompagnons un large éventail d' organisations B2B , des startups aux entreprises du Fortune 500, dans la gestion et
- [DE](https://martal.ca/de/) - TAUSENDE QUALIFIZIERTE LEADS FÜRZUFRIEDENE KUNDENGENERIERT Sparen Sie sich die Kundenakquise und skalieren Sie Ihr Unternehmen schneller mit den B2B-Leads, die vom internationalen Vertriebsteam der Martal Group generiert werden. Seit über einem Jahrzehnt unterstützen wir zahlreiche B2B-Unternehmen – vom Start-up bis zum Fortune 500-Unternehmen – bei der Verwaltung und Beschleunigung ihrer Vertriebspipelines. Als führendes Sales-as-a-Service-Unternehmen bieten
- [Telecom industry](https://martal.ca/telecom-lead-generation/) - Get qualified telecom leads fast. Martal’s outbound experts and AI SDR book meetings with decision-makers already looking for your solution.
- [Reports generation with typeform](https://martal.ca/reports-generation-with-typeform/)
- [Consulting industry](https://martal.ca/consulting-lead-generation/) - Start generating qualified leads for your consulting firm in as little as 30 days. Connect with in-market buyers and start winning more clients today.
- [Digital Marketing Agency Industry](https://martal.ca/digital-marketing-agency-lead-generation/) - Cut your sales cycle by 25% with digital agency lead generation services. Reach more decision-makers and book sales meetings with in-market buyers.
- [HR tech industry](https://martal.ca/hr-lead-generation/) - Start generating sales-qualified HR leads in 30 days. Martal’s HR lead generation service delivers up to 960 high-intent HR leads annually.
- [Software Development Industry](https://martal.ca/software-development-lead-generation/) - Generate high-quality software sales leads and increase SQLs up to 66% with Martal’s software development lead generation and intent-driven outreach.
- [Cleantech industry](https://martal.ca/cleantech-lead-generation/) - Get high-intent, qualified leads fast with lead generation for cleantech that delivers. Connect with in-market buyers and start building your pipeline now.
- [Web development industry](https://martal.ca/web-development-lead-generation/) - Connect with buyers actively searching for development solutions. Engage up to 66% more sales-qualified leads and grow your pipeline faster than ever.
- [MSP](https://martal.ca/msp-lead-generation/) - Grow your MSP pipeline with proven managed services lead generation that delivers qualified meetings and reduces your sales cycle by up to 25%.
- [Security and Surveillance industry](https://martal.ca/security-lead-generation/) - Martal delivers expert security lead generation service, bringing up to 66% more sales-qualified leads straight into your pipeline.
- [AI and Machine Learning](https://martal.ca/ai-and-ml-lead-generation/) - Reduce your sales cycle by up to 25% and get qualified leads fast with machine learning lead generation that works. Start growing your pipeline today.
- [Marketplaces industry page](https://martal.ca/marketplace-lead-generation/) - Generate up to 960 qualified leads per year with Martal’s marketplace lead generation services. We’ll book more meetings with your ideal buyers.
- [Education industry](https://martal.ca/education-lead-generation/) - Accelerate education sales with lead gen services that reduce sales cycles by up to 25% and book more qualified meetings.
- [Careers](https://martal.ca/careers/) - We look for professionals who are enthusiastic about leading client organizations through their newest business, sales and lead generation initiatives. For us, working to create sales opportunities for our customers it’s experience that makes the difference. If you’re one of those entrepreneurial and ambitious sales professionals, we’d like to hear from you.
- [Fintech industry](https://martal.ca/fintech-lead-generation/) - Martal drives more qualified leads into your pipeline with expert fintech lead generation solutions. Connect your firm with B2B decision-makers that convert.
- [Financial services industry](https://martal.ca/financial-services-lead-generation/) - Martal provides expert lead generation for financial firms. Get qualified financial services leads and booked meetings for your firm.
- [Ecommerce industry page](https://martal.ca/ecommerce-lead-generation/) - Book more meetings with in-market ecommerce buyers. See how Martal’s ecommerce lead generation service drives real results.
- [Cybersecurity industry](https://martal.ca/cyber-security-lead-generation/) - Martal Group offers cyber security lead generation to deliver qualified leads, combining expert sales professionals with AI-powered outreach for measurable results.
- [Information technology industry](https://martal.ca/information-technology-lead-generation/) - Drive more sales with expert IT lead generation for tech companies. Martal connects your team with high-intent tech buyers. Book your consultation today.
- [Transportation industry](https://martal.ca/transportation-lead-generation/) - We’ll generate more B2B transportation leads for your pipeline, ready to engage. Learn more about Martal Group’s award-winning lead generation services.
- [Logistics industry](https://martal.ca/logistics-lead-generation/) - Get qualified logistics leads and booked meetings with targeted outreach powered by AI and expert sales reps. Build a stronger pipeline today.
- [Manufacturing industry](https://martal.ca/manufacturing-lead-generation/) - Connect with high-intent buyers and generate manufacturing sales leads with Martal’s expert manufacturing lead generation services.
- [Technology industry](https://martal.ca/technology-lead-generation/) - Generate more qualified technology leads with Martal. Our expert team and AI SDR book meetings with in-market buyers across tech verticals.
- [B2B Sales & Lead Generation Training | Customized Programs](https://martal.ca/b2b-sales-training/) - Boost your team’s sales performance with expert-led B2B sales and lead generation training. Hands-on coaching, proven strategies, and flexible pricing. Get started today!
- [Cold Calling Services](https://martal.ca/cold-calling-services/) - Boost sales with expert cold calling services that convert. Leverage AI-driven outreach and omnichannel strategies to fill your pipeline with qualified leads.
- [Linkedin](https://martal.ca/linkedin-lead-generation-service/) - Generate high-quality B2B leads on LinkedIn with our expert lead generation agency. Book meetings, connect with decision-makers, and grow your pipeline.
- [Inbound Lead Generation Service](https://martal.ca/inbound-lead-generation-service/) - Supercharge your inbound lead gen and convert more prospects into clients with link building, organic traffic, targeted ads, and stunning landing pages.
- [B2B Sales Outsourcing Company | Services To Grow Your Company With Outsourced Sales Teams](https://martal.ca/outsourcing-sales-the-b2b-tech-guide-to-business-growth/) - Learn the 3 benefits of inside sales outsourcing company that can help your business scale faster ✅ More about outsourced - Martal Group
- [Cold Emailing](https://martal.ca/cold-email-service/) - Stop wasting time on generic outreach. Let our award-winning team fill your pipeline with qualified leads via cold emails. Book a free consultation today!
- [B2B Appointment booking service - Martal Group](https://martal.ca/b2b-appointment-setting/) - Learn what is included in B2B appointment setting services and how they can shorten your sales cycles, increase your opportunities, and produce a profitable ROI with appointment setting agency
- [Lead generation](https://martal.ca/lead-generation/) - Discover how our top-rated B2B lead generation services can help you book more high-quality sales meetings for your team and grow your company’s revenue.
- [Energy and Solar industry](https://martal.ca/energy-and-solar-lead-generation/) - Do you want to empower your solar business with our expert marketing services? Drive leads and growth with tailored solar lead gen solutions with Martal Group.
- [SaaS Lead Generation](https://martal.ca/saas-lead-generation/) - Partner with Martal, a top SaaS lead generation agency using AI-driven intent data, omnichannel outreach, and expert reps to deliver qualified B2B meetings
- [UK Regional](https://martal.ca/uk/lead-generation-companies/) - Explore the top 17 lead generation companies in the UK for B2B sales. Compare services, pricing, specializations, and find the right partner for your growth.
- [Healthcare industry](https://martal.ca/healthcare-lead-generation/) - Use Martal Group’s AI-driven outreach to generate qualified healthcare leads and connect with key decision-makers in medical devices, biotech, and telehealth.
- [How it works](https://martal.ca/how-it-works/) - Martal’s lead generation services deliver results: book qualified B2B meetings, target competitor customers, and convert buyer-ready leads 2–4x more.
- [Inbound services consultation](https://martal.ca/inbound-services-consultation/) - Attract high-value prospects with Martal’s inbound lead gen services. Drive more traffic, capture qualified leads, and convert interest into revenue growth.
- [Consultation](https://martal.ca/consultation/) - Book a call with Martal’s sales experts and discover how we generate qualified leads, book B2B meetings, and help your team close deals faster.
- [Ai sdr](https://martal.ca/ai-sdr-demo/) - Book a demo of Martal’s AI SDR platform and see how agentic AI automates 80% of sales tasks, delivers qualified leads, and boosts conversions 4–7x.
- [Pricing](https://martal.ca/pricing/) - Martal Group offers outbound and inbound B2B lead generation packages to match your sales strategy. Explore your options and request a quote today!
- [Consultation scheduled](https://martal.ca/consultation-scheduled/)
- [Ai sdr demo scheduled](https://martal.ca/ai-sdr-demo-scheduled/)
- [Pricing page for Ai platform](https://martal.ca/ai-pricing/) - Our sales engagement platform can help you cut costs by up to 93% compared to traditional B2B models. Book a demo today and discover how much you could save.
- [Inbound services consultation scheduled](https://martal.ca/inbound-services-consultation-scheduled/)
- [Glossary](https://martal.ca/b2b-sales-glossary/) - B2B Sales and Marketing Glossary a b c d e f h i k l m n o p s t u v w A Account Executive Account Research Auto Dialer Auto Responder B B2B Audience B2B Directories Booking Funnel C Call to Action Caller ID Channel Development Click Through Rate Close Rate Closed Lost
- [Southern Code](https://martal.ca/case-studies/southern-code/) - Discover how Martal helped Southern Code generate sales-qualified leads that became paying customers in the highly competitive software development industry.
- [Software Development Company - Martal Group](https://martal.ca/case-studies/software-development-company/) - Learn how Martal Group boosted a software development company's sales by generating 971 leads, 808 MQLs, and 84 SQLs in 15 months.
- [Outbound campaigns lead generation Berger Levrault - Martal Group](https://martal.ca/case-studies/berger-levrault/) - How Martal helped Berger-Levrault book appointments month Target & Verticals Berger-Levrault is targeting Sales Executives, Financial managers at HR Directors employed by enterprise and mid-market companies. Berger-Levrault provides user-oriented software solutions to optimize the performance of public and private stakeholders. BL is a multi-sector international software publisher catering software solutions for HR, Payroll, Finance, and
- [Outbound campaigns lead generation Visco CG - Martal Group](https://martal.ca/case-studies/visco-cg/) - How Martal helped Visco CG To increase sales in the US and Canada month Target and Verticals Visco CG targets marketers at consumer-product, machinery and industrial companies. Visco CG transforms the collective message of architects, designers, and marketing professionals into photorealistic 3d renderings, 360s and animations. Industry 3D Architectural Visualization Company Size 50 Headquarters Lviv,
- [Outbound campaigns lead generation Spice - Martal Group](https://martal.ca/case-studies/spice/) - Spice Case Study - lead generation for Spice. Learn how Martal helped them increase sales with enterprise clients 25 000 Prospects generated/ month.
- [Outbound campaigns lead generation Joopy - Martal Group](https://martal.ca/case-studies/joopy/) - How Martal helped Joopy to INCREASE SALES IN THE US AND CANADA the Sales pipeline Target & Verticals Incentives Solutions is targeting Sales Executives, Financial managers at HR Directors employed by enterprise and mid-market companies. Incentives Solutions is a leading cloud-based Sales Performance Management (SPM) vendor with their enterprise platform - JOOPY. JOOPY, featured by
- [Outbound campaigns lead generation Deephow - Martal Group](https://martal.ca/case-studies/deephow/) - How Martal helped DeepHow To increase sales and leads in the US market month Target and Verticals DeepHow targets manufacturing managers at enterprise companies. DeepHow provides an end-to-end solution that bridges the skills gap in manufacturing, service, and construction through an AI-powered knowledge capturing and learning platform with smart how-to strategies. Industry AI Solution for
- [Awin](https://martal.ca/case-studies/awin/) - One of the fastest-growing affiliate marketing platforms partnered with Martal to generate more high-quality leads. Read the case study to see the results.
- [Website Closers](https://martal.ca/case-studies/website-closers/) - Martal Group generated 23 sales meetings a month for the world's leading business brokerage serving tech-based SMBs and lower middle markets. Learn how!
- [Afton Tickets](https://martal.ca/case-studies/afton-tickets/) - Discover how Martal helped Afton Tickets streamline lead generation, close multiple deals, and boost ROI through targeted omnichannel outbound outreach.
- [Outbound campaigns lead generation Jedox - Martal Group](https://martal.ca/case-studies/jedox/) - Jedox Case Study: Lead Generation for Jedox. Learn how Martal helped Jedox Generate 30 000 prospects/ month.
- [Polygon](https://martal.ca/case-studies/polygon/) - How Martal helped Polygon To increase sales in the US market month Target and Verticals Polygon is an expert in climate and water control for indoor spaces, offering comprehensive, turnkey solutions for public and commercial facilities. Through IoT technology, cutting-edge equipment, and technical knowledge, Polygon helps its clients achieve and maintain optimal indoor conditions, reducing
- [Outbound campaigns lead generation Forerunner - Martal Group](https://martal.ca/case-studies/forerunner/) - Forerunner Case Study: Sales Acceleration for Forerunner. Learn how Forerunner Increased its sales in the US market with 7 000 Prospects generated/ month.
- [Contact us](https://martal.ca/contact-us/) - Schedule consultation today for B2B lead generation services! Contact Martal Group via email at info@martalgroup.com or call us at 1(888) 557-7769.
- [Thanks Trust Assessment](https://martal.ca/thanks-trust-elements-assessment/)
- [Top Lead Generation Companies](https://martal.ca/top-lead-generation-companies/) - Here’s your guide to the best lead generation companies! Find your perfect fit based on critical factors such as ratings, experience, strategy, and more.
- [Los Angeles](https://martal.ca/los-angeles/) - B2B Lead Generation Agency in Los Angeles ✅ Contact us and we will help you increase your sales
- [Chicago](https://martal.ca/chicago/) - B2B Lead Generation Agency in Chicago ✅ Contact us and we will help you increase your sales
- [New York](https://martal.ca/new-york/) - B2B Lead Generation Agency in New York ✅ Contact us and we will help you increase your sales
- [Lead generation Total Energy Connections - Martal Group](https://martal.ca/case-studies/total-energy-connections-llc/) - How Martal helped Total Energy Connections, LLC To Increase sales in the US market month Target and Verticals Total Energy Connections targets business managers at mid-market companies. Total Energy Connections specializes in delivering energy efficiency programs for commercial, industrial, municipal and institutional clients through its leading energy management. Industry Innovative Energy Solutions Company Size 10
- [Outbound campaigns lead generation Clickworker - Martal Group](https://martal.ca/case-studies/clickworker/) - How Martal helped Clickworker to create a sales pipeline in the U.S by Martal team Microtasking marketplace for AI Target & Verticals Clickworker is targeting global IT companies, managing complex AI projects. Clickworker is a leading micro tasking marketplace, being ranked the top company in crowdsourcing niche. Clickworker's cloud technology platform provides data management and
- [Memoryblue](https://martal.ca/top-lead-generation-companies/memoryblue/) - Looking for the best lead generation company? Dive into our comprehensive guide comparing memoryBlue and Martal, two top providers of lead gen services.
- [Abstrakt](https://martal.ca/top-lead-generation-companies/abstrakt-marketing-group/) - Discover the difference between Martal Group and Abstrakt, two top-performing lead generation companies.
- [Privacy policy](https://martal.ca/privacy-policy/) - Privacy policy General The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below. 1. Data collection on our
- [SalesHive](https://martal.ca/top-lead-generation-companies/saleshive/) - Can’t decide? Dive in as we explain the difference between SalesHive and Martal so you can choose the right lead generation company for your business.
- [Operatix](https://martal.ca/top-lead-generation-companies/operatix/) - On the hunt for the best lead generation company? Compare Martal and Operatix, two top lead gen firms, to discover which is best for your business.
- [Leadium](https://martal.ca/top-lead-generation-companies/leadium/) - Ready to find the best lead gen company for you? Compare Leadium and Martal to discover which partner fits your needs and goals in this comprehensive guide.
- [Cloudtask](https://martal.ca/top-lead-generation-companies/cloudtask/) - Read this comprehensive guide to find out more about CloudTask and how their B2B lead generation services, pricing, and offshore team compare to other firms.
- [Cience](https://martal.ca/top-lead-generation-companies/cience/) - Learn more about how Cience compares to other B2B lead gen agencies. See what Cience has to offer including services, pricing structure, and core team location.
- [Callboxinc](https://martal.ca/top-lead-generation-companies/callboxinc/) - Considering Callbox for B2B lead gen? See a comparison of Callbox’s services, pricing, and team so you can make the best decision for your lead gen strategy.
- [Belkins](https://martal.ca/top-lead-generation-companies/belkins/) - Want to learn more about Belkins? Get to know Belkins’ services, pricing, and team location along with how their model compares to other B2B lead gen companies.
- [Industry section](https://martal.ca/industry-section/) - Thousandsof qualified leadsgenerated for happycustomers Martal Group is the gold standard for companies seeking lead generation and business development in North America. We've exclusively serviced B2B technology companies at various stages of sales maturity for over a decade. From increasing leads and improving traffic to negotiating deals and signing contracts, we add value throughout our
- [Academy](https://martal.ca/academy/) - Martal Academy connects sales experts with growing tech companies. Whether you're starting a new career or looking for new talent, we’ve got you covered.
- [ROI calculator](https://martal.ca/roi-calculator/) - You could save over 65% on sales expenses by partnering with Martal Group. Enter your sales metrics in our interactive calculator to estimate your 12-month ROI.
- [Complete EDI](https://martal.ca/case-studies/complete-edi/) - How Martal helped Complete EDI To Increase sales in the US market month Target and Verticals Complete EDI helps customers of all sizes configure, deploy and manage all standards-based B2B (EDI) transaction types. Complete EDI Solutions provides the world’s easiest, fastest, and most flexible solutions for the Electronic Data Interchange (EDI) industry to help you
- [Outbound campaigns lead generation Umbo - Martal Group](https://martal.ca/case-studies/umbo/) - How Martal helped UMBO create leads in the USA month Target & Verticals UMBO was targeting security officers at enterprise companies. UMBO is an artificial intelligence company dedicated to building an autonomous video security platform for their enterprise clients. Industry Video Analytics Company Size 70 Headquarters USA Responsible Team: Toronto, ON NC Solution What was
- [Outbound lead generation for Spirit AI - Martal Group](https://martal.ca/case-studies/spirit-ai/) - How Martal helped Spirit AI To Increase sales in the US market month Target and Verticals Spirit AI targets trust and safety managers at enterprise-level companies. Spirit AI brings together thinkers in artificial intelligence (AI) within academia and the game industry making AI more human with nuanced analysis and safeguarding of online communities. Industry AI
- [Outbound campaigns lead generation MAX USA Corp - Martal Group](https://martal.ca/case-studies/maxusacorp/) - How Martal helped MAX USA Corp To Increase sales in the US market month Target and Verticals MAX USA Corp targets product and engineering leaders at electrical companies, end users and dealers. MAX USA Corp is a leading manufacturer of high-end industrial tools and office products concentrating on developing products with innovative and durable features.
- [Homepage Spain](https://martal.ca/es/) - ¿Está buscando empresas de generación de leads para escalar su negocio de tecnología? ¡Elija una generación de prospectos b2b subcontratada por los principales ejecutivos de ventas de América del Norte!
- [HALO Recognition](https://martal.ca/case-studies/halo-recognition/) - Discover how Martal Group generated over $10 million in new business opportunities for HALO Recognition using multichannel, outbound lead generation campaigns.
- [Test popup timer](https://martal.ca/test-popup-timer/)
- [Test popup leave](https://martal.ca/test-popup-leave/)
- [Test popup leave](https://martal.ca/test-popup-leave/)
- [Onboarding Timeline](https://martal.ca/onboarding/) - Get a glimpse of the customer onboarding timeline and processes Martal uses to streamline B2B lead gen campaigns while keeping data safe and secure.
- [Inside sales](https://martal.ca/inside-sales/)
- [Outbound campaigns lead generation Spin - Martal Group](https://martal.ca/case-studies/spin/) - How Martal helped Spin BUILD THE DEALS PIPELINE Target & Verticals Spin was targeting IT managers at enterprise companies. Spin.ai is a SaaS data protection company based in Palo Alto. Spin helps enterprise organizations reduce downtime from ransomware attacks and protects against zero-days vulnerability, security breaches, data loss and data leaks in the cloud. Industry
- [Martal reviews and awards](https://martal.ca/martal-reviews-and-awards/) - Are you looking for the best B2B lead generation firm in North America? Check out Martal Group and its award-winning services recognized by leading B2B review and ranking organizations such as Clutch, The Manifest, and G2.

## Podcast

- [The Spirit of Continuous Improvement](https://martal.ca/podcast/the-spirit-of-continuous-improvement/) - Learn from one of the best in continuous improvement. In this Fireside Chat, Kevin Ikeda, Senior Director of Continuous Improvement at GEA Group, shares hard-earned insights from leading large-scale transformation, showing how Design Thinking and LEAN principles help you create better systems, stronger teams, and sustainable progress in your work and career.
- [Shaping the Future of Human & Digital Workforces](https://martal.ca/podcast/shaping-the-future-of-human-digital-workforces/) - AI isn’t just about cutting costs—it’s about creating space for better work and better lives. In this episode, Kristopher sits down with Wayne Butterfield to explore how automation can eliminate the grind, improve collaboration, and even make longer weekends a reality.
- [Mental Wellness and Peak Performance With Cory Chadwick](https://martal.ca/podcast/mental-wellness-and-peak-performance-with-cory-chadwick/) - Join us for a deep dive into mental fitness with Cory Chadwick, as he offers practical strategies for achieving peak performance and living your best life.
- [Redefining the Norms with Mark Sewell: When Sales & Marketing Meet AI](https://martal.ca/podcast/revolutionizing-marketing-sales-strategies-mark-sewell/) - Explore AI's impact on sales and marketing with Mark Sewell. Gain insights on global marketing, subtle selling, and embracing failure.
- [How to Succeed of Effective Communication](https://martal.ca/podcast/how-to-succeed-of-effective-communication/) - In this episode, Kristopher Davis and Jason Sprenger unpack how poor messaging stalls growth, and how clear, consistent communication can drive pipeline progression. Learn what most leaders get wrong about GTM strategy, content alignment, and revenue-focused messaging.
- [The GOLDEN Rule of Sales and Marketing](https://martal.ca/podcast/the-golden-rule-of-sales-and-marketing-matt-posey/) - If you’re still relying on outdated sales tactics, this episode will change how you approach selling. We sit down with Matt Posey, a seasoned sales leader with 25 years of experience, to uncover the Golden Rule of Sales. Matt shares why the best salespeople don’t sell—they help.
- [Securing and Selling AI | Growth Hacks for AI Tech Startups with Shiv Kumar, CRO of AIShield](https://martal.ca/podcast/growth-hacks-for-startups-selling-ai/) - Watch as Kris and Shiv unpack go-to-market tips for AI startups and discuss the role security plays in incorporating AI into your products and services.
- [Meredith Slemko's Pathway: Pioneering Success and Growth in Sales](https://martal.ca/podcast/meredith-slemkos-pathway-pioneering-success-and-growth-in-sales/) - Elevate your professional journey with Meredith Slemko as she shares invaluable insights on career growth, e-commerce mastery, and sales success.
- [Building Strong Foundations in IT Services With MJ Patent](https://martal.ca/podcast/stand-out-it-services-mj-patent/) - The IT industry is rife with challenges for both service providers and their clients. Whether struggling to forge robust partnerships, maintain trust, or ensure a secure operational environment, everyone is negatively impacted. In such a complex environment, where oversights can lead to significant setbacks, the need for experience-based strategic management and proactive measures has never
- [How Nurturing Partnerships is Like Managing a Bank Account: Fireside Chat With Oren Chervinsky](https://martal.ca/podcast/nurturing-partnerships-with-oren-chervinsky/) - Dive into Oren Chervinsky's approach to nurturing partnerships and discover how startups can build lasting relationships with multinational corporations.
- [Transformative Sales Tactics: Dr. Guy Katz's Revolutionary Approach to Negotiation and Communication](https://martal.ca/podcast/mastering-sales-and-negotiation-with-guy-katz/) - Join us in this Fireside Chat to learn the secrets of effective sales and negotiation. Discover unique ways to improve your business acumen with Dr. Guy Katz.
- [Cultivating a Winning Mindset: Edd Young's Strategies for Professional Success](https://martal.ca/podcast/developing-the-right-mindset-with-edd-young/) - Edd Young shares his best tips and secrets on mindset, adaptability, and passion. Get actionable insights for business leadership and sales success.
- [Resilience, Curiosity, And Passionate Growth With Jason Weiss](https://martal.ca/podcast/harnessing-resilience-curiosity-jason-weiss/) - Join Jason Weiss as he dives into the core principles of resilience and curiosity, and their impact on fostering passionate growth in the business world.
- [Technology and Business Expansion: Mitch Knauf's Path to Innovation](https://martal.ca/podcast/technology-for-business-growth-mitch-knauf/) - Discover Mitch Knauf's top strategies for harnessing technology to accelerate business operations and foster continuous growth in any field.
- [Michael Pietrocarlo’s Guide to Mastering Marketing Dynamics](https://martal.ca/podcast/aligning-business-needs-with-marketing-michael-pietrocarlo/) - Michael Pietrocarlo explains how to be agile, authentic, and aligned in marketing to drive substantial business growth in a startup environment.
- [A Modern Take on Marketing with Camela Thompson](https://martal.ca/podcast/marketing-beyond-arts-and-crafts-camela-thompson/) - Join us in a compelling discussion with Camela Thompson where she redefines marketing and explores innovative practices to help you elevate your business.
- [The Artistic Edge in Business Development: Lessons from Bob Childs](https://martal.ca/podcast/creativity-and-business-development-bob-childs/) - Bob Childs shares how he blends artistic creativity with strategic business development. Key insights on innovation, technology, and client management.
- [Leading With Innovation: Insider Advice on Cultivating Growth Within the Hemp Industry](https://martal.ca/podcast/leading-with-innovation-insider-advice-on-cultivating-growth-within-the-hemp-industry/) - Learn how top hemp experts, Sebastian Rees and Danyka Dunseith, tackle market challenges and drive business success
- [From Corporate to Startup: Key Strategies for a Successful Transition](https://martal.ca/podcast/from-corporate-to-startup-drew-harnish/) - Drew Harnish reveals the secrets of transitioning from a corporate role to a startup, illustrating how to merge established skills with innovative tactics.

## Clients

- [Total Energy Connections](https://martal.ca/clients/total-energies-connections/)
- [Tile direct](https://martal.ca/clients/tile-direct/)
- [Fitness on demand](https://martal.ca/clients/fitness-on-demand/)
- [EcommOps](https://martal.ca/clients/ecommops/)
- [Cambridge Floral Design](https://martal.ca/clients/cambridge-floral-design/)
- [Outside GC](https://martal.ca/clients/outside-gc/)
- [MAX USA Corp.](https://martal.ca/clients/max-usa-corp/)
- [Aero Hygenx](https://martal.ca/clients/aero-hygenx/)
- [Carestream Dental](https://martal.ca/clients/carestream-dental/)
- [Oberon Initiatives Inc.](https://martal.ca/clients/oberon-initiatives-inc/)
- [Halo](https://martal.ca/clients/halo/)
- [Airthings](https://martal.ca/clients/airthings/)
- [Incentives Solutions](https://martal.ca/clients/incentives-solutions/)
- [Jedox](https://martal.ca/clients/jedox-2/)
- [Denodo](https://martal.ca/clients/denodo/)
- [Clickworker](https://martal.ca/clients/clickworker/)
- [Vidmind](https://martal.ca/clients/vidmind/)
- [Smartbrain.io](https://martal.ca/clients/smartbrain-io/)
- [Zurich Connect](https://martal.ca/clients/zurich-connect/)
- [Secufy](https://martal.ca/clients/secufy-2/)
- [cure.fit](https://martal.ca/clients/cure-fit/)
- [Zoho CRM](https://martal.ca/clients/zoho-crm/)
- [Quaenet](https://martal.ca/clients/quaenet/)
- [Our Crowd](https://martal.ca/clients/our-crowd/)
- [Weezmo](https://martal.ca/clients/weezmo/)
- [Fullscreen](https://martal.ca/clients/fullscreen/)
- [Softlanding](https://martal.ca/clients/softlanding/)
- [Umbo](https://martal.ca/clients/umbo/)
- [certainty](https://martal.ca/clients/certainty/)
- [Spin Backup](https://martal.ca/clients/spin-backup/)
- [Spice](https://martal.ca/clients/spice/)
- [Favendo](https://martal.ca/clients/favendo/)
- [Truphone](https://martal.ca/clients/truphone-2/)
- [Centripetal Networks](https://martal.ca/clients/centripetal-networks/)
- [Joopy](https://martal.ca/clients/joopy/)
- [Qeexo](https://martal.ca/clients/qeexo/)
- [Praemo](https://martal.ca/clients/praemo/)
- [Subex](https://martal.ca/clients/subex/)
- [Berger Levrault](https://martal.ca/clients/berger-levrault/)
- [Ultra Commerce](https://martal.ca/clients/ultra-commerce/)
- [Impiger Technologies](https://martal.ca/clients/imoiger-technologies/)
- [Rank My App](https://martal.ca/clients/rank-my-app/)
- [Semasio](https://martal.ca/clients/semasio/)
- [Momentum](https://martal.ca/clients/momentum/)
- [Vupico](https://martal.ca/clients/vupico/)
- [IVEnd Retail](https://martal.ca/clients/ivend-retail/)
- [Ignitiv](https://martal.ca/clients/ignitiv/)
- [Onyx](https://martal.ca/clients/onyx/)
- [Indoor Go](https://martal.ca/clients/indoor-go/)
- [Peer TV](https://martal.ca/clients/peer-tv/)
- [Hotel worldwideTV](https://martal.ca/clients/hotel-worldwidetv/)
- [Owlythis Healthcare](https://martal.ca/clients/owlythis-healthcare/)
- [Intech](https://martal.ca/clients/intech/)
- [Partner](https://martal.ca/clients/partner/)
- [Think](https://martal.ca/clients/think/)
- [Advantec](https://martal.ca/clients/advantec/)
- [offsiteDatasync](https://martal.ca/clients/offsitedatasync/)
- [Coreio](https://martal.ca/clients/coreio/)
- [Milestone](https://martal.ca/clients/milestone/)
- [Makeen](https://martal.ca/clients/makeen/)
- [Valued Acts](https://martal.ca/clients/valued-acts/)

## Reviews

- [ORNA SADAN](https://martal.ca/reviews/orna-sadan/) - Martal is a great business partner. They have profound market understanding, and strong business relations skills. Our lead generation goals & expectations were exceeded.
- [CHRISTIAN ROZSENICH](https://martal.ca/reviews/christian-rozsenich/) - We are happy with Martal Group engagement, as they helped us get our feet on the ground in North America and provided a diversified high-quality lead flow, making hundreds of introductions to potential clients that resulted in first contract signed in 2 months.
- [SHARON LANGER](https://martal.ca/reviews/sharon-langer/) - I’ve worked with other providers before, and Martal Group understands what we do much better. The other teams we worked with weren’t nearly as experienced.
- [KATE GUNERY](https://martal.ca/reviews/kate-gunery/) - Good service! Martal's team have a great understanding of client needs.
- [JASON WEISS](https://martal.ca/reviews/jason-weiss/) - If you are looking for a partner for North America lead gen, Martal is a great source. They are very open to partnerships and helping companies enter the North American market.
- [SHAI RAITEN](https://martal.ca/reviews/shai-raiten/) - Martal was ready to begin the sales cycle within a week of onboarding, managing marketing to over 100 accounts.
- [HOLGER MANNWEILER](https://martal.ca/reviews/holger-mannweiler/) - Within the first month Martal team created a new set of marketing materials, sent over 2500 emails and sourced 6 potential clients who are interested to try our product.
- [ARNAUD BECUWE](https://martal.ca/reviews/arnaud-becuwe/) - Fully target-orientated. Quick results in short term. Excellent communication skills with targeted customer and client. Good performance within two weeks of signing our contract.
- [ALEX ZINIGRAD](https://martal.ca/reviews/alex-zinigrad/) - Martal's team is essentially a "human as a service" platform, combining human intelligence and business data. Martal is using 4 different tools combined in a single workflow and proprietary sales methodologies; and an assigned sales rep is sourcing deals and pitching prospects.
- [DANNY PELED](https://martal.ca/reviews/danny-peled/) - Martal Group has a long term agency contract with Vidmind, Vito is the backbone of pre sales process. He is personally involved in lead generation, business development and content partnerships in Canada and US. His ideas and management practices are essential to getting results.
- [LEV ZAIDENBERG](https://martal.ca/reviews/lev-zaidenberg/) - We hired Martal Group for 12 month business development contract aimed to expand our technology partnerships in US in 2014. The group team was very resourceful in generating new leads, actively scouting proposals and negotiating deals with new partners. We also valued great perks like, business planning and marketing collateral review.
- [DOUG MCLEAN](https://martal.ca/reviews/doug-mclean/) - Martal Group was able to facilitate Complete EDI’s first ever outbound lead generation efforts in the company’s history. Following the onboarding process, Martal was able to deliver 2 sales-qualified leads within the second week of campaigns and by the end of the 3 month pilot period had 14 sales-qualified leads. Video reference link

## Team

- [Paige Givinsky](https://martal.ca/team/paige-givinsky/) - 6 y. in B2B sales, Clarksville, TN
- [Alexander Rissland](https://martal.ca/team/alexander-rissland/) - 7 y. in B2B business development, Heidelberg, Germany
- [Angela Hamilton](https://martal.ca/team/angela-hamilton/) - 13 y. in B2B sales, Tupelo, MS

## Documents

- [Dentistry](https://martal.ca/docs/dentistry/)
- [Web Development and UI/UX use case](https://martal.ca/docs/web-development-and-ui-ux-use-case/) - Martal booked 54 meetings in 15 months for a US web development firm, generating 971 leads and 84 SQLs with targeted multichannel outreach.
- [Use Case Technology](https://martal.ca/docs/use-case-technology/) - Discover how Martal accelerated growth for an IoT service provider with 440 leads, 203 SQLs, and 139 meetings across the US market.
- [Use Case Software Development](https://martal.ca/docs/use-case-software-development/) - Scaling sales with a lean team is tough. See how Martal delivered 971 leads and 84 SQLs for a New York software company across four US regions.
- [Transportation](https://martal.ca/docs/transportation/) - See how Martal accelerated growth for a global transportation company with 108 meetings in 3 months, beating competitors in a pilot test.
- [Telecommunications Use Case](https://martal.ca/docs/telecommunications-use-case/) - Breaking through telecom’s crowded market, Martal generated 1,442 leads and 339 meetings, fueling enterprise growth across North America.
- [Security and Surveillance](https://martal.ca/docs/security-and-surveillance/) - Discover how Martal accelerated growth for an AI video security company with 120 qualified leads and fast enterprise penetration in the US.
- [MSP Industry Use Case](https://martal.ca/docs/msp-industry-use-case/) - See how Martal helped an MSP accelerate sales: 339 leads, 56 SQLs, and 39 meetings in 20 months through targeted, multichannel campaigns.
- [Martal vs. Saleshive](https://martal.ca/docs/martal-vs-saleshive/) - Compare SalesHive vs Martal Group: SalesHive uses junior SDRs, while Martal drives results with senior execs, signal-based targeting, and G2 leadership.
- [Martal vs. Operatix](https://martal.ca/docs/martal-vs-operatix/) - Compare Operatix vs Martal Group: entry-level SDRs and traditional outreach vs senior execs, modern omnichannel strategies, and Clutch leadership.
- [Martal vs. memoryBlue](https://martal.ca/docs/martal-vs-memoryblue/) - Compare memoryBlue vs Martal Group: entry-level SDRs and traditional outreach vs senior execs, omnichannel strategies, and G2/Clutch leadership.
- [Martal vs. Leadium](https://martal.ca/docs/martal-vs-leadium/) - Compare Leadium vs Martal Group: Leadium offers SDR outsourcing, while Martal drives growth with senior execs, AI signals, and full-cycle sales support.
- [Martal vs. Cience](https://martal.ca/docs/martal-vs-cience/) - Compare CIENCE vs Martal Group: CIENCE uses offshore SDRs, while Martal delivers senior execs, intent signals, omnichannel outreach, and G2 Leader results.
- [Martal vs. Callbox](https://martal.ca/docs/martal-vs-callbox/) - Compare Callbox vs Martal Group: Callbox uses offshore telemarketers, while Martal delivers senior execs, omnichannel outreach, and intent-driven prospecting.
- [Martal vs. Belkins](https://martal.ca/docs/martal-vs-belkins/) - Compare Belkins vs Martal: Belkins uses entry-level SDRs and cold email, while Martal delivers senior execs, omnichannel, and signal-driven outreach.
- [Martal vs. Abstrakt](https://martal.ca/docs/martal-vs-abstrakt/) - Compare Abstrakt vs Martal: see why Martal leads with senior sales execs, global reach, intent-driven prospecting, and top rankings on G2 and Clutch.
- [Marketplace](https://martal.ca/docs/marketplaces/) - Discover how a marketplace firm closed Fortune 10 and Fortune 500 deals as Martal built a US pipeline that drove $4.5M in revenue and 500% ROI.
- [Manufacturing Use Case](https://martal.ca/docs/manufacturing-use-case/) - Learn why a global manufacturer turned to Martal after other providers failed, securing 203 SQLs and 107 meetings through smarter outreach.
- [Logistics and Supply Chain Use case](https://martal.ca/docs/logistics-and-supply-chain-use-case/) - See how Martal helped a supply chain SaaS firm win enterprise clients, generating 1,491 leads, 225 SQLs, and 108 meetings in 31 months.
- [Insuretech and Financial Services](https://martal.ca/docs/insuretech-and-financial-services/) - See how Martal fueled 3 years of growth for a business brokerage firm—delivering 2,316 leads, 1,219 SQLs, and 832 meetings with online business owners.
- [Information Technology Use case](https://martal.ca/docs/information-technology-use-case/) - See how Martal powered US expansion for an IT company—delivering 148 leads, 119 MQLs, and 35 SQLs in just 5 months with a tailored GTM strategy.
- [HR Tech](https://martal.ca/docs/hr-tech/) - See how Martal drove market penetration for an HR tech firm, securing 20,000 payees in 28 months through targeted outreach and full-cycle sales support.
- [Healthcare and Medical Use Case](https://martal.ca/docs/healthcare-and-medical-use-case/) - Break into tough markets like healthcare. See how Martal delivered 128 leads, 76 MQLs, and 31 SQLs in 9 months for a Canadian AI supply chain firm.
- [Fintech](https://martal.ca/docs/fintech/) - See how Martal helped a global fintech leader thrive during economic uncertainty, generating 21 qualified enterprise leads every month in the US market.
- [Energy and Solar Use Case](https://martal.ca/docs/energy-and-solar-use-case/) - See how a commercial energy firm gained 196 meetings and 218 SQLs in 15 months by partnering with Martal’s expert outbound sales team.
- [Education and Training Use Case](https://martal.ca/docs/education-and-training-use-case/) - Learn how Martal helped an education software firm win in a competitive market, generating 404 leads, 171 MQLs, 29 SQLs, and 20 meetings in 24 months.
- [Ecommerce and Retail Use Case](https://martal.ca/docs/ecommerce-and-retail-use-case/) - Discover how Martal helped a retail SaaS firm expand in North America, generating 67 leads, 43 MQLs, and 19 SQLs in 4 months, sparking a 4-year partnership.
- [Digital Marketing](https://martal.ca/docs/digital-marketing/) - Martal’s outbound strategy helped a digital marketing firm expand in the US, generating 1,204 leads, 1,001 MQLs, and 100 SQLs over three years.
- [Cybersecurity Use Case](https://martal.ca/docs/cybersecurity-use-case/) - Martal helped a cybersecurity SaaS firm break into the US market, delivering 284 leads, 167 MQLs, and 42 SQLs in just five months through enterprise outreach.
- [Consulting](https://martal.ca/docs/consulting/) - See how one fractional sales executive delivered 161 leads, 110 MQLs, and 23 SQLs in 5 months, helping a consulting firm scale with targeted outreach.
- [Case studies](https://martal.ca/docs/case-studies/) - Dive into Martal’s case studies to learn how we generated SQLs, booked meetings, and drove multimillion-dollar growth for SaaS, AI, and enterprise clients.
- [Brochure](https://martal.ca/docs/brochure/) - Discover Martal’s onshore experts, omnichannel outreach, and the intent-driven data that help B2B companies win more deals.
- [B2B SaaS Lead Gen: Build a Pipeline](https://martal.ca/docs/b2b-saas/) - See how Martal boosted a B2B SaaS firm’s North American expansion, delivering 1,700+ leads, 185 SQLs, and 144 meetings with enterprise decision-makers.
- [AI and Machine Learning Use Case](https://martal.ca/docs/ai-and-machine-learning-use-case/) - See how Martal helped AI & ML companies enter the US market—booking 176+ SQLs, 170+ meetings, and driving growth with tailored outbound strategies.
- [AiSDR vs Martal AI SDR](https://martal.ca/docs/aisdr-vs-martal-ai-sdr/)
- [Warmly vs Martal AI SDR](https://martal.ca/docs/warmly-vs-martal/)
- [Financial Services](https://martal.ca/docs/financial-services/)
- [Service Scope and Pricing LATAM](https://martal.ca/docs/service-scope-and-pricing-latam/)
- [Service scope and pricing](https://martal.ca/docs/service-scope-and-pricing/)
- [Service Scope and Pricing Full-Time](https://martal.ca/docs/service-scope-and-pricing-full-time/)
- [Service Scope and Pricing Enterprise](https://martal.ca/docs/service-scope-and-pricing-enterprise/)
- [AI SDR](https://martal.ca/docs/ai-sdr/)
- [Apollo vs. Martal AI SDR](https://martal.ca/docs/apollo-vs-martal/)
- [Web Design Service](https://martal.ca/docs/web-design-service/)
- [Pricing](https://martal.ca/docs/pricing/)
- [Inbound and Web Design Services](https://martal.ca/docs/inbound-and-web-design-services/)
- [Presentation](https://martal.ca/docs/presentation/)
- [Cleantech](https://martal.ca/docs/cleantech/)
- [B2B Lead Generation and Sales Training](https://martal.ca/docs/b2b-lead-gen-and-sales-training/)
- [Landing page development](https://martal.ca/docs/landing-page-development/)
- [Onboarding](https://martal.ca/docs/onboarding/)
- [Case studies](https://martal.ca/docs/case_studies/)
- [Playbook](https://martal.ca/docs/playbook/)
- [Foreign Partnership Presentation](https://martal.ca/docs/foreign-partnership/)
- [Test Title](https://martal.ca/docs/test-title/)

## Glossary

- [Omnichannel Measurement](https://martal.ca/b2b-sales-glossary/omnichannel-measurement/) - Learn how omnichannel measurement helps B2B teams track performance and optimize results. Explore KPIs, metrics, and strategies to measure omnichannel success.
- [Click Through Rate](https://martal.ca/b2b-sales-glossary/click-through-rate/) - Discover the click through rate definition, importance, and email CTR best practices. Learn how to improve your CTR in B2B marketing.
- [Stakeholder](https://martal.ca/b2b-sales-glossary/stakeholder/) - Learn what a stakeholder is in business. Explore key roles, definitions, and real-world examples to understand stakeholder impact in B2B sales.
- [Opportunity Management](https://martal.ca/b2b-sales-glossary/opportunity-management/) - Learn what opportunity management means in B2B sales. Discover key components, best practices, and tools to track and close more deals.
- [VP Marketing](https://martal.ca/b2b-sales-glossary/vp-marketing/) - Learn what a VP Marketing does in B2B companies. Discover key responsibilities, challenges, and job descriptions in this glossary guide.
- [Auto Dialer](https://martal.ca/b2b-sales-glossary/auto-dialer/) - Learn what an auto dialer is and how it supports B2B sales. Explore benefits, telemarketing strategies, and legal insights in our glossary.
- [Auto Responder](https://martal.ca/b2b-sales-glossary/auto-responder/) - Explore how an auto responder works in B2B marketing. See why timing and personalization matter for email automation success.
- [Predictive Dialer](https://martal.ca/b2b-sales-glossary/predictive-dialer/) - Learn what a predictive dialer is, how it boosts B2B sales efficiency, and how it compares to other dialing systems. Explore key benefits and best practices.
- [Caller ID](https://martal.ca/b2b-sales-glossary/caller-id/) - Learn what caller ID is and why it matters in B2B sales. Discover tips for boosting answer rates and cold calling success.
- [Outsourced Business Development](https://martal.ca/b2b-sales-glossary/outsourced-business-development/) - Learn what outsourced business development means in B2B sales. Discover its benefits, use cases, and how to overcome common challenges.
- [Whale Hunting in Sales](https://martal.ca/b2b-sales-glossary/whale-hunting-sales/) - Learn what whale hunting in sales means, why it matters in B2B, and best practices to land high-value accounts.
- [Lead Flow Chart](https://martal.ca/b2b-sales-glossary/lead-flow-chart/) - Learn what a lead flow chart is and how it helps streamline your lead process flow in B2B sales. Get expert tips and insights.
- [Key Purchasing Criteria](https://martal.ca/b2b-sales-glossary/key-purchasing-criteria/) - Learn what key purchasing criteria are and why they matter in B2B sales. Discover definition, importance, challenges, and best practices to align with buyers.
- [Top of the Mind](https://martal.ca/b2b-sales-glossary/top-of-the-mind/) - Top of the mind explained: definition, awareness, and marketing strategies. See why being remembered first matters for B2B success.
- [Outsourced VP of Sales](https://martal.ca/b2b-sales-glossary/outsourced-vp-of-sales/) - Learn what an outsourced VP of Sales is, why it matters in B2B sales, and best practices for leveraging this flexible leadership model.
- [Conversion Marketing Funnel](https://martal.ca/b2b-sales-glossary/conversion-marketing-funnel/) - Learn what a conversion marketing funnel is, why it matters in B2B sales, and how to optimize funnel conversion rates for predictable growth.
- [Target Buyer](https://martal.ca/b2b-sales-glossary/target-buyer/) - Learn what a target buyer is, why it matters in B2B sales, and how to identify them effectively. Explore strategies, FAQs, and expert insights.
- [Booking Funnel](https://martal.ca/b2b-sales-glossary/booking-funnel/) - Learn the booking funnel definition and why it matters for B2B sales. Discover best practices to improve your booking funnel today.
- [Call to Action](https://martal.ca/b2b-sales-glossary/call-to-action/) - Learn what a Call to Action (CTA) means in B2B marketing. Discover its importance, best practices, and examples to improve engagement.
- [Industry Segmentation](https://martal.ca/b2b-sales-glossary/industry-segmentation/) - Learn the importance of industry segmentation in lead generation, B2B marketing, and account-based sales strategies.
- [Sales Strategist](https://martal.ca/b2b-sales-glossary/sales-strategist/) - Explore the sales strategist role in depth—definition, importance, and FAQs on skills and salary to help you understand this career path.
- [Account Executive](https://martal.ca/b2b-sales-glossary/account-executive/) - What does an account executive do? Learn how they drive growth in B2B marketing and sales. Explore the definition, importance, and best practices.
- [Sales Account](https://martal.ca/b2b-sales-glossary/sales-account/) - Discover what a sales account is, why it matters in B2B sales, and how to manage it effectively. Learn best practices and key insights today.
- [B2B Audience](https://martal.ca/b2b-sales-glossary/b2b-audience/) - Discover the meaning of "B2B audience" and why it matters in sales and marketing. Explore best practices, challenges, and real-world examples.
- [Deal Source](https://martal.ca/b2b-sales-glossary/deal-source/) - Learn what a deal source is in B2B sales. Discover why tracking deal sources matters for lead generation, pipeline health, and revenue growth.
- [Marketing Investment](https://martal.ca/b2b-sales-glossary/marketing-investment/) - Explore the definition of marketing investment and how it impacts B2B growth. Get expert tips on improving return and avoiding common pitfalls.
- [Market Reach](https://martal.ca/b2b-sales-glossary/market-reach/) - Learn what market reach means in B2B sales. Explore how to define, calculate, and improve it with real examples and expert insights.
- [Purchase Path](https://martal.ca/b2b-sales-glossary/purchase-path/) - Learn what a purchase path is, why it matters in B2B sales, and how to optimize it through path-to-purchase research and strategy.
- [Freelance Cold Calling](https://martal.ca/b2b-sales-glossary/freelance-cold-calling/) - Learn what freelance cold calling means, why it matters in B2B sales, and how to do it right. Explore real challenges and proven best practices.
- [Co Sourcing](https://martal.ca/b2b-sales-glossary/co-sourcing/) - What is co sourcing in B2B sales? Learn the definition, how it differs from outsourcing, and why it's a strategic model for modern sales teams.
- [Sales Opportunity](https://martal.ca/b2b-sales-glossary/sales-opportunity/) - Learn what a sales opportunity is and how to manage it effectively. Understand stages, tracking tips, and how it fits in your sales pipeline.
- [Account Research](https://martal.ca/b2b-sales-glossary/account-research/) - Learn what account research is, why it matters in B2B sales, and how it's used in account-based marketing. Discover best practices and tools to do it right.
- [Pipeline Coverage](https://martal.ca/b2b-sales-glossary/pipeline-coverage/) - Learn about pipeline coverage in B2B sales. Discover its meaning, importance, and how to use it effectively in your sales strategy.
- [Cold Calling CRM](https://martal.ca/b2b-sales-glossary/cold-calling-crm/) - Learn what a cold calling CRM is and how it streamlines outbound sales. Discover its role in B2B success and best practices for implementation.
- [Direct Mail](https://martal.ca/b2b-sales-glossary/direct-mail/) - Learn what direct mail means in B2B sales. Discover its benefits, challenges, and best practices for B2B direct mail marketing.
- [Sales Contract Management](https://martal.ca/b2b-sales-glossary/sales-contract-management/) - Learn what sales contract management means, why it matters in B2B sales, and how to manage contracts effectively with best practices.
- [Third-Party Sales](https://martal.ca/b2b-sales-glossary/third-party-sales/) - Third-party sales explained: Learn the definition, use cases, and best practices to improve your B2B growth strategy.
- [D2D Sales](https://martal.ca/b2b-sales-glossary/d2d-sales/) - Curious about D2D sales? Understand its role in modern selling, explore practical tips, and uncover common challenges with solutions.
- [Sales Dashboard](https://martal.ca/b2b-sales-glossary/sales-dashboard/) - Learn how a sales dashboard can drive better decisions in your sales team. Explore definitions, examples, and expert best practices.
- [Commission Plan](https://martal.ca/b2b-sales-glossary/commission-plan/) - Learn what a commission plan is, why it matters in B2B sales, and how to build one. Includes templates and tips for sales managers.
- [Contact Rate](https://martal.ca/b2b-sales-glossary/contact-rate/) - What’s a good contact rate in B2B? Learn how to calculate and improve your answer and live answer rates in outbound campaigns.
- [Point of Contact](https://martal.ca/b2b-sales-glossary/point-of-contact/) - Learn what Point of Contact (POC) means in B2B. Discover its role, significance, and best practices for smoother sales interactions.
- [Power Dialer](https://martal.ca/b2b-sales-glossary/power-dialer/) - Learn what a power dialer is and why it matters in B2B sales. Get tips, challenges, and best practices in this sales glossary entry.
- [Face to Face Sales](https://martal.ca/b2b-sales-glossary/face-to-face-sales/) - Learn what face to face sales means, why it matters in B2B sales, and how to succeed. Discover best practices, challenges, and FAQs.
- [Vendor Partner](https://martal.ca/b2b-sales-glossary/vendor-partner/) - Discover the meaning of vendor partner and how strong vendor partnerships can impact B2B success.
- [Unqualified Lead](https://martal.ca/b2b-sales-glossary/unqualified-lead/) - Learn what an unqualified lead is in B2B sales, how it compares to a qualified lead, and what it means for your funnel.
- [Third Party Lead Generation](https://martal.ca/b2b-sales-glossary/third-party-lead-generation/) - Discover what third party lead generation means and how it helps B2B companies scale pipeline faster with expert outsourcing solutions.
- [SDR Lead Generation](https://martal.ca/b2b-sales-glossary/sdr-lead-generation/) - Learn what SDR lead generation means in B2B sales, why it matters, and discover proven SDR lead generation strategies for better results.
- [Channel Development](https://martal.ca/b2b-sales-glossary/channel-development/) - Channel development helps businesses grow through effective sales partnerships. Learn definitions, stages, and strategies to improve your approach.
- [B2B Directories](https://martal.ca/b2b-sales-glossary/b2b-directories/) - Learn what B2B directories are, why they matter in sales, and how to use them effectively. Get tips for lead generation and best practices.
- [Lead Aggregators](https://martal.ca/b2b-sales-glossary/lead-aggregators/) - Learn what lead aggregators are and how they impact B2B sales. Explore best practices, common challenges, and expert insights in our glossary guide.
- [Inside Sales Representative](https://martal.ca/b2b-sales-glossary/inside-sales-representative/) - Discover what an inside sales representative does in B2B sales. Learn the job description, responsibilities, and best practices in our expert glossary.
- [Phone Number Validation](https://martal.ca/b2b-sales-glossary/phone-number-validation/) - Discover how phone number validation tools can help your sales team clean, verify, and qualify leads more effectively.
- [Multichannel Lead Generation](https://martal.ca/b2b-sales-glossary/multichannel-lead-generation/) - Learn what multichannel lead generation means in B2B sales. Explore its benefits, examples, and best practices to enhance your outreach strategy.
- [Direct Marketing Leads](https://martal.ca/b2b-sales-glossary/direct-marketing-leads/) - Direct marketing leads help B2B sales teams connect with engaged prospects. Explore their meaning, benefits, and how to convert them effectively.
- [Lead Gen Data](https://martal.ca/b2b-sales-glossary/lead-gen-data/) - Lead gen data drives smarter B2B outreach. Explore its definition, uses, challenges, and tips to maximize impact in this glossary guide.
- [Employee Count](https://martal.ca/b2b-sales-glossary/employee-count/) - Discover the meaning of employee count, its role in prospecting, and how it helps define company size in B2B markets.
- [Selling](https://martal.ca/b2b-sales-glossary/selling/) - Explore what selling means in a business context. Get clear, practical insights into B2B sales strategies, processes, and pitfalls.
- [Field Sales](https://martal.ca/b2b-sales-glossary/field-sales/) - Discover the meaning of field sales, why it matters in B2B, and how to build a high-performing field sales team.
- [Offshore Sales](https://martal.ca/b2b-sales-glossary/offshore-sales/) - Explore what offshore sales means in B2B. Learn its advantages, common pitfalls, and how onshore teams offer a smarter alternative.
- [Technographics](https://martal.ca/b2b-sales-glossary/technographics/) - What are technographics? This glossary page breaks down the concept, applications, and challenges in modern B2B marketing.
- [Marketing Development Representative](https://martal.ca/b2b-sales-glossary/marketing-development-representative/) - What does a marketing development representative do? Learn the definition, best practices, and FAQs about this vital B2B role.
- [Close Rate](https://martal.ca/b2b-sales-glossary/close-rate/) - Learn what close rate means in B2B sales and marketing. Understand how to calculate it, why it matters, and tips to improve your sales close rate.
- [Hat Trick](https://martal.ca/b2b-sales-glossary/hat-trick/) - Learn what a hat trick means in the sales world and how it drives results in B2B strategies.
- [NAICS vs SIC Code](https://martal.ca/b2b-sales-glossary/naics-vs-sic-code/) - Learn about NAICS vs SIC code in B2B sales and marketing. Discover its definition, importance, and best practices in our comprehensive glossary.
- [Closed Won](https://martal.ca/b2b-sales-glossary/closed-won/) - Learn about closed won in B2B sales and marketing. Discover its definition, importance, and best practices in our comprehensive glossary.
- [Closed Lost](https://martal.ca/b2b-sales-glossary/closed-lost/) - Understand what closed lost means in B2B sales. Learn how to analyze lost deals, common reasons, and improve future win rates with practical tips.
- [Email Deliverability](https://martal.ca/b2b-sales-glossary/email-deliverability/) - Discover what email deliverability means and how to improve it. Learn why it matters in B2B marketing and get expert-backed tips and solutions.
- [Email Scrubbing](https://martal.ca/b2b-sales-glossary/email-scrubbing/)
- [SIC Code](https://martal.ca/b2b-sales-glossary/sic-code/) - Learn about SIC code in B2B sales and marketing. Discover its definition, importance, and best practices in our comprehensive glossary.
- [NAICS Code](https://martal.ca/b2b-sales-glossary/naics-code/) - Learn about NAICS code in B2B sales and marketing. Discover its definition, importance, and best practices in our comprehensive glossary.
- [Cold Contact](https://martal.ca/b2b-sales-glossary/cold-contact/) - Explore the definition of cold contact in sales. Compare warm contact vs cold contact and uncover best practices for emails, calls, and more.
- [Email Deliverability Expert](https://martal.ca/b2b-sales-glossary/email-deliverability-expert/) - Learn what an email deliverability expert does, why their role matters in B2B marketing, and how to improve your email campaigns.

## Categories

- [Various](https://martal.ca/category/various/) - Articles on Marketing Various in the Martal Group company blog. Add to bookmarks!
- [Marketing Methodologies to Grow Your B2B Company | Martal Group](https://martal.ca/category/marketing/) - There’s a method to the marketing madness. Harness your ability to grow with Martal Group’s B2B marketing tips that have been successful the last 10+ years.
- [Technology Trends in B2B Lead Generation | Martal Group](https://martal.ca/category/technology/) - Fast-paced changes in technology makes it hard to keep up with the best solutions for B2B lead generation. Stay in the know with the Martal Group blog.
- [Lead Generation - B2B Inbound and Outbound Strategies | Martal Group](https://martal.ca/category/lead-generation/) - The most successful B2B lead generation strategies include inbound and outbound outreach. Discover how you can use both by reading the Martal Group blog.
- [News - Company Updates and PR Releases | Martal Group](https://martal.ca/category/news/) - Get to know one of the top B2B lead generation companies for technology companies worldwide. Read the latest news, updates, and PR releases for Martal Group.
- [Sales Advice and Insight that You Can Use Today | Martal Group](https://martal.ca/category/sales/) - Take your B2B sales strategy to the next level by learning about trending tactics and techniques that are helping our clients at Martal Group grow.

## Tags

- [Business Development Strategic Growth Tips | Martal Group](https://martal.ca/tag/business-development/) - Learn about business development strategies and trends that Martal Group implements to successfully increase opportunities for B2B tech companies.
- [Online Marketing Advice for B2B Companies | Martal Group](https://martal.ca/tag/online-marketing/) - Improve your online marketing strategies for your B2B company with helpful advice through actionable guides and articles on Martal Group’s blog.
- [Market Research Trending Tools and Topics | Martal Group](https://martal.ca/tag/market-research/) - Get to know your best options when it comes to data acquisition and analysis as Martal Group guides you through the technology advancement in market research.
- [Inbound B2B Lead Generation Strategies | Martal Group](https://martal.ca/tag/inbound/) - From identifying your target audience to creating compelling content, check out Martal Group’s blog for expert insight on inbound B2B marketing strategies.
- [Outbound B2B Lead Generation Strategies | Martal Group](https://martal.ca/tag/outbound/) - Gain expert knowledge for outbound B2B lead generation from Martal Group, a top B2B lead generation firm that has been growing tech companies for 10+ years.
- [Strategy-Building Guides for Growing B2B Companies | Martal Group](https://martal.ca/tag/strategy/) - Building a winning strategy for your B2B company isn’t easy. Get experience-based guidance as Martal Group shares strategy-building tips that work.
- [Sales Cycle Development for B2B Tech Companies | Martal Group](https://martal.ca/tag/sales-cycle/) - Learn how to build a sales cycle that keeps your B2B leads moving through the pipeline with tips, tricks, and tactics outline in the Martal Group blog.
- [Account-Based Marketing Best Practices | Martal Group](https://martal.ca/tag/abm/) - Discover why account-based marketing (ABM) is a great strategy for maximizing prospecting efforts and shortening sales cycles. Get expert advice from Martal Group.
- [Prospecting - Identify Ideal B2B Clients | Martal Group](https://martal.ca/tag/prospecting/) - Your ideal clients are out there! Discover how to identify and engage the decision-makers you want with the help of Martal Group’s knowledge base.
- [Leadership Tips for B2B Marketing](https://martal.ca/tag/leadership-tips-for-b2b-marketing/)
- [using AI to improve your instruments](https://martal.ca/tag/using-ai-to-improve-your-instruments/)
- [SEO segmentation](https://martal.ca/tag/seo-segmentation/)
- [lead quality](https://martal.ca/tag/lead-quality/)
- [Foreign Partnerships](https://martal.ca/tag/foreign-partnerships/)
- [Tech Companies](https://martal.ca/tag/tech-companies/)

## Industries

- [Featured Customers](https://martal.ca/industries/featured-customers/)
- [Saas and Enterprise Software](https://martal.ca/industries/saas-and-enterprise-software/)
- [Marketing, Retail, Analytics and Ad-Tech](https://martal.ca/industries/marketing-retail-analytics-and-ad-tech/)
- [Telecom, Connectivity and IOT](https://martal.ca/industries/telecom-connectivity-and-iot/)
- [IT services, marketplaces](https://martal.ca/industries/it-services-marketplaces/)
- [Other / Non-tech logos](https://martal.ca/industries/non-tech/)