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optimizely.com

Last updated: 10/22/2025valid

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# Optimizely

> Optimizely is a leading digital experience platform that empowers businesses to create, manage, and optimize digital experiences across various channels.

Optimizely's suite of tools includes content management, experimentation, personalization, and commerce solutions, enabling organizations to deliver tailored and effective customer interactions.

## Products

- [Content Marketing Platform (CMP)](https://www.optimizely.com/products/content-marketing/): Plan, create, and optimize content and marketing campaigns.
- [Content Management System (CMS)](https://www.optimizely.com/products/content-management/): Manage fast and extensible websites.
- [Web Experimentation](https://www.optimizely.com/products/web-experimentation/): Visually configure A/B tests and optimize websites.
- [Feature Experimentation](https://www.optimizely.com/products/feature-experimentation/): Manage and experiment with in-code features.
- [Personalization](https://www.optimizely.com/products/personalization/): Deliver personalized experiences.
- [Analytics](https://www.optimizely.com/products/analytics/): Report and analyze data directly from your data-warehouse. 
- [Configured Commerce](https://www.optimizely.com/products/commerce/configured-commerce/): Pre-configured low-code headless B2B e-commerce.
- [Commerce Connect](https://www.optimizely.com/products/commerce/commerce-connect/): Add commerce to your Optimizely CMS website.
- [Digital Asset Management (DAM)](https://www.optimizely.com/products/asset-management/): Organize and manage digital assets.
- [Data Platform](https://www.optimizely.com/products/data-platform/): Segment and activate customer data.
- [Opal](https://www.optimizely.com/ai/): Brand-aware marketing AI.

## Additional Resources

- [Official Website](https://www.optimizely.com/): Visit for more information about Optimizely's offerings.

## Optional

- [Extended Documentation](http://docs.developers.optimizely.com/): In-depth information for advanced users.

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