ovatu.com

# Ovatu

> #1 Booking App for Beauty & Wellness — online scheduling, POS, marketing, forms, and more.

Ovatu is online scheduling and booking software built for beauty, hair, and wellness businesses. It runs on iOS, Android, Mac, Apple Watch, and web, and combines appointment booking, point-of-sale, marketing automation, customer records, and reporting in a single monthly subscription. Plans start at $25/mo USD with a 30-day free trial and no credit card required.

## Overview
- [Home](https://ovatu.com/): The #1 Booking App for Beauty & Wellness businesses.
- [Plans & Pricing](https://ovatu.com/pricing): Flexible monthly plans with no surprises — Neat from $25/mo USD, Loaded from $38/mo USD. 30-day free trial, no credit card required.
- [About Ovatu](https://ovatu.com/about-us): Our story, team, and mission — helping small businesses grow with simple, powerful scheduling software.
- [Contact](https://ovatu.com/contact): Get in touch with the Ovatu team.
- [Ovatu for Good](https://ovatu.com/for-good): How Ovatu gives back — one tree planted for every account.
- [Download](https://ovatu.com/download): Get Ovatu on iOS, Android, Mac, and Apple Watch.

## Features
- [Online Booking](https://ovatu.com/features/online-booking): 24/7 online appointment booking for your customers.
- [Scheduling](https://ovatu.com/features/scheduling): Flexible staff scheduling, shifts, and roster management.
- [Payments](https://ovatu.com/features/payments): Integrated payments, POS, and deposits for appointments and products.
- [Marketing](https://ovatu.com/features/marketing): Automated SMS + email reminders, rebooking prompts, campaigns, and reviews.
- [Customers](https://ovatu.com/features/customers): Customer profiles, history, notes, forms, and segmentation.
- [Employees](https://ovatu.com/features/employees): Staff management, commissions, permissions, and performance tracking.
- [Products](https://ovatu.com/features/products): Inventory, stock take, barcode scanning, and product orders.
- [Forms](https://ovatu.com/features/forms): Digital consent forms, consultations, and custom fields.
- [Messaging](https://ovatu.com/features/messaging): Two-way SMS and email with customers from one inbox.
- [BookApp Mini Site](https://ovatu.com/features/bookapp): A free branded booking mini-site for every Ovatu account.
- [Admin & Reporting](https://ovatu.com/features/admin): Reporting, exports, auth, notifications, and access control.
- [Integrations](https://ovatu.com/features/integrations): Connect Ovatu to Google, Meta, Stripe, Mailchimp, Xero, and more.

## By Industry
- [Hair Salons](https://ovatu.com/business/hair-salons): Booking and management software for hair salons.
- [Barbers](https://ovatu.com/business/barbers): Booking software for barber shops.
- [Beauty Salons](https://ovatu.com/business/beauty-salons): Scheduling and management for beauty salons.
- [Nail Salons](https://ovatu.com/business/nail-salons): Appointment booking for nail salons.
- [Spas](https://ovatu.com/business/spas): Booking software for spas.
- [Massage & Wellness](https://ovatu.com/business/massage-and-wellness): Appointment software for massage therapists and wellness practitioners.
- [Tattoo Studios](https://ovatu.com/business/tattoo): Booking and consent management for tattoo studios.
- [Medi-Aesthetics Clinics](https://ovatu.com/business/medi-aesthetics-clinics): Clinic management for medi-spas and aesthetics practices.
- [Allied Health](https://ovatu.com/business/allied-health-professionals): Scheduling for allied health professionals.
- [Fitness & Yoga](https://ovatu.com/business/fitness-and-yoga-studios): Class and session booking for fitness and yoga studios.

## Compare
- [Ovatu vs Fresha](https://ovatu.com/compare/ovatu-vs-fresha): Side-by-side comparison: features, pricing, and who each is best for.

## Policies
- [Partnership Program Terms](https://ovatu.com/policy/affiliate-partnership-terms): Partnership Terms and Conditions of Ovatu Pty Ltd
- [Affiliate Program Terms](https://ovatu.com/policy/affiliate-terms): Affiliate Terms and Conditions of Ovatu Pty Ltd
- [Data processing schedule](https://ovatu.com/policy/data-processing-schedule): Ovatu Pty Ltd
- [GDPR and your business](https://ovatu.com/policy/gdpr): Ovatu and GDPR compliance
- [Privacy Policy](https://ovatu.com/policy/privacy): Ovatu Pty Ltd Privacy Policy
- [SAAS Agreement](https://ovatu.com/policy/saas-agreement): Ovatu Software as a Service Agreement
- [Website terms of use](https://ovatu.com/policy/terms): Ovatu terms of use

## Articles
- [Share Your Minisite with a QR Code!](https://ovatu.com/articles/qr-code-share-your-minisite): New Feature
- [Introducing Our Improved Referral Program!](https://ovatu.com/articles/introducing-our-improved-referral-program): New Feature
- [Customise Your Booking Widget](https://ovatu.com/articles/customise-your-booking-widget): News
- [Update! Scheduling Business Hours](https://ovatu.com/articles/update-scheduling-business-hours): News
- [New Feature Release - Square Terminal](https://ovatu.com/articles/new-feature-release-square-terminal): New Feature
- [New Feature Release - Custom Mini Site Menus!](https://ovatu.com/articles/new-feature-release-custom-mini-site-menus): New Feature
- [Reserve with Google - 'Book' button live now!](https://ovatu.com/articles/reserve-with-google-book-button-live-now): New Feature
- [Custom Pages - Now Available On Mini Sites!](https://ovatu.com/articles/custom-pages-now-available-on-mini-sites): New Feature
- [Streamline your Marketing Communications with Scheduled Email Campaigns!](https://ovatu.com/articles/streamline-your-marketing-communications-with-scheduled-email-campaigns): New Feature
- [Simplify Your Forms with Multi-Select Option - Our Latest Feature Release](https://ovatu.com/articles/simplify-your-forms-with-multi-select-option-our-latest-feature-release): New Feature
- [New Automatic Online Booking Confirmation](https://ovatu.com/articles/new-automatic-online-booking-confirmation): New Feature
- [Document Uploads Are Here!](https://ovatu.com/articles/document-uploads-are-here): New Feature
- [OvatuNext is now on Apple Watch!](https://ovatu.com/articles/ovatunext-is-now-on-apple-watch): New Feature
- [OvatuNext Spotlight: Creating appointments is about to get a lot more visual](https://ovatu.com/articles/ovatunext-spotlight-creating-appointments-is-about-to-get-a-lot-more-visual): New Feature
- [OvatuNext Spotlight: New security features!](https://ovatu.com/articles/ovatunext-spotlight-new-security-features): New Feature
- ['Book Now' button for Instagram & Facebook!](https://ovatu.com/articles/book-now-button-for-instagram-facebook): New Feature
- [A waitlist that's more advanced? It's arrived...](https://ovatu.com/articles/a-waitlist-thats-more-advanced-its-arrived): New Feature
- [Automated forms...say bye-bye to manual sending!](https://ovatu.com/articles/automated-formssay-bye-bye-to-manual-sending): New Feature
- [A little extra buffer to help your appointment scheduling](https://ovatu.com/articles/a-little-extra-buffer-to-help-your-appointment-scheduling): New Feature
- [Cancellation reasons...you can now collect information on why customers cancel!](https://ovatu.com/articles/cancellation-reasonsyou-can-now-collect-information-on-why-customers-cancel): News
- [Remove unwanted gaps with this savvy new feature!](https://ovatu.com/articles/remove-unwanted-gaps-with-this-savvy-new-feature): New Feature
- [New customer segments! Set online booking rules for your customers](https://ovatu.com/articles/new-customer-segments-set-online-booking-rules-for-your-customers): New Feature
- [New Zoom integration for easy video meetings](https://ovatu.com/articles/new-zoom-integration-for-easy-video-meetings): New Feature
- [NEW DESIGN: Customer email templates](https://ovatu.com/articles/new-design-customer-email-templates): New Feature
- [You’ve been waiting patiently…Your new Mini-Site is here!](https://ovatu.com/articles/youve-been-waiting-patientlyyour-new-mini-site-is-here): New Feature
- [Fortnightly roster gives you more rostering flexibility!](https://ovatu.com/articles/fortnightly-roster-gives-you-more-rostering-flexibility): New Feature
- [ALL PROCEEDS FROM JANUARY SIGN UPS GO TO WILDLIFE RESCUE SOUTH COAST](https://ovatu.com/articles/all-proceeds-from-january-sign-ups-go-to-wildlife-rescue-south-coast): News
- [New Mini-Sites, ‘book.app' domain and Booking Bot coming soon!](https://ovatu.com/articles/new-mini-sites-bookapp-domain-and-booking-bot-coming-soon): New Feature
- [Refer and be Rewarded!](https://ovatu.com/articles/refer-and-be-rewarded): News
- [Sum Up integration for iOS is now here!](https://ovatu.com/articles/sum-up-integration-for-ios-is-now-here): New Integration

## Product Updates
- [Add Custom Instructions To Customer Passes](https://ovatu.com/updates/Add-Custom-Instructions-To-Customer-Passes): App Update
- [Search Help Guides in Web App](https://ovatu.com/updates/search-help-guides-web-app): App Update
- [Super Update: Smarter Tools, Smoother Admin](https://ovatu.com/updates/super-update-ovatu-october): App Update
- [Customer Date of Birth Verification](https://ovatu.com/updates/date-of-birth-verification): App Update
- [Add More Service Details. More Info, More Confidence.](https://ovatu.com/updates/add-more-service-details-more-info-more-confidence): App Update
- [Custom Domains: Your Brand, Your URL](https://ovatu.com/updates/custom-domains-your-brand-your-url): App Update
- [Grid View: See Your Whole Team at a Glance](https://ovatu.com/updates/grid-view-see-your-whole-team-at-a-glance): App Update
- [Printable Roster is Here!](https://ovatu.com/updates/printable-roster-is-here): App Update
- [New Drag & Drop Form Builder! ](https://ovatu.com/updates/new-drag-drop-form-builder): App Update
- [Ready for a Refresh? Explore New Web App Themes!](https://ovatu.com/updates/ready-for-a-refresh-explore-new-web-app-themes): App Update
- [Exciting News: Introducing Annotations in OvatuNext! 🎨](https://ovatu.com/updates/exciting-news-introducing-annotations-in-ovatunext): App Update
- [New Release: Monthly Roster](https://ovatu.com/updates/new-release-monthly-roster): App Update
- [Check this out! - New Mini-Site upgrades ](https://ovatu.com/updates/check-this-out-new-mini-site-upgrades): App Update
- [Yes…it’s time! OvatuNext is here.](https://ovatu.com/updates/yesits-time-ovatunext-is-here): App Update
- [Changes to Card Capture in European Countries Enforcing Strong Customer Authentication (SCA)](https://ovatu.com/updates/changes-to-card-capture-in-european-countries-enforcing-strong-customer-authentication-sca): App Update
- [OvatuNext Spotlight: Roster with improved usability](https://ovatu.com/updates/ovatunext-spotlight-roster-with-improved-usability): App Update
- ['Fixed amount' option for global online booking deposit](https://ovatu.com/updates/fixed-amount-option-for-global-online-booking-deposit): App Update
- [Limit your services by days!](https://ovatu.com/updates/limit-your-services-by-days): App Update
- [Tags to display 'Customer Request Type'](https://ovatu.com/updates/tags-to-display-customer-request-type): App Update
- [Square integration now supports online payments!](https://ovatu.com/updates/square-integration-now-supports-online-payments): App Update
- [Change Customer on a Reservation, Sale or Pass (Now available on iOS)](https://ovatu.com/updates/change-customer-on-a-reservation-sale-or-pass-now-available-on-ios): App Update
- [Change Customer on a Reservation, Sale or Pass](https://ovatu.com/updates/change-customer-on-a-reservation-sale-or-pass): App Update
- [Single Customer Email & SMS Improvements](https://ovatu.com/updates/single-customer-email-sms-improvements): App Update
- [Update to Gift Card Purchasing](https://ovatu.com/updates/update-to-gift-card-purchasing): App Update
- [Change Employees on Timetabled Reservations](https://ovatu.com/updates/change-employees-on-timetabled-reservations): App Update
- [Vouchers - Multi Service Mode](https://ovatu.com/updates/vouchers-multi-service-mode): App Update
- [Customer & Reservation Notes](https://ovatu.com/updates/customer-reservation-notes): App Update
- [NEW Service Colours!! 💛💚❤️💜💙](https://ovatu.com/updates/new-service-colours): App Update
- [Updating Customer Marketing Preferences](https://ovatu.com/updates/updating-customer-marketing-preferences): App Update
- [Re-opening a Locked Form](https://ovatu.com/updates/re-opening-a-locked-form): App Update

## Integrations
- [Slack](https://ovatu.com/features/integrations/slack): Send your business alerts directly to your Slack channel so that you don't miss a beat.
- [Meta (Facebook & Instagram)](https://ovatu.com/features/integrations/facebookBusiness): Connect to your Meta Business account to offer appointments and allow your customers to book through Facebook & Instagram.
- [Twitter](https://ovatu.com/features/integrations/twitter): Connect to your Twitter account to allow posting to your profile.
- [Instagram](https://ovatu.com/features/integrations/instagram): Connect to your Instagram account to allow your feed on your mini-site.
- [MailChimp](https://ovatu.com/features/integrations/mailchimp): Marketing Made Simple. Sync your Ovatu customer data with your MailChimp mailing list.
- [SendPulse](https://ovatu.com/features/integrations/sendpulse): Marketing Made Simple. Sync your Ovatu customer data with your SendPulse mailing list.
- [PayPal](https://ovatu.com/features/integrations/paypal): Accept payments for online booking deposits, gift cards and passes using your PayPal account.
- [PayPal Here](https://ovatu.com/features/integrations/paypalhere): Accept payments in-store using your PayPal account.
- [Stripe](https://ovatu.com/features/integrations/stripe): Accept payments for online booking deposits, gift cards and passes, capture card details for charging later using your Stripe account.
- [SumUp](https://ovatu.com/features/integrations/sumup): Accept payments for in store using your SumUp account.
- [Square](https://ovatu.com/features/integrations/square): Accept payments for in store using your Square account.
- [Tyro](https://ovatu.com/features/integrations/tyro): Accept payments instore using the Tyro EFTPOS system.
- [PaymentSense](https://ovatu.com/features/integrations/paymentsense): Accept payments instore using the Payment Sense payment system.
- [Zoom](https://ovatu.com/features/integrations/zoom): Take your bookings online with Zoom
- [Zettle](https://ovatu.com/features/integrations/zettle): Accept payments for in store using your Zettle account.
- [Google Analytics](https://ovatu.com/features/integrations/googleAnalytics): Track your customers' behavior in your minisite.
- [Reserve with Google](https://ovatu.com/features/integrations/googleMaps): Appointments directly from your Google listing