perrymarshall.com

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# Perry Marshall

Perry Marshall's 80/20, Google Ads and Facebook Ads Strategies

## Sitemaps

- [XML Sitemap](https://www.perrymarshall.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://www.perrymarshall.com/blog/)
- [Exponentiating Your Body of Work](https://www.perrymarshall.com/64774/exponentiating/) - The last few months have been my most productive in 15 years. And created a ridiculous hyper-exponential relationship to my body of work, and it's like living a dream. I call it Exponentiating Your Body of Work. Taking what you already created and catapulting it to unprecedented levels of insight and effectiveness - because you
- [I met my wife 40 years ago today](https://www.perrymarshall.com/64839/40years/) - Laura and I met 40 years ago today. June 8, 1986. High school music trip in Colorado. I was the sound man, she was the singer. She fell in love with my reverb. “Perry, I really like the way you make my voice sound.” June 8 was also my parents’ wedding anniversary. A month before,
- [Stuff to Do in Chicago](https://www.perrymarshall.com/20696/stuff-to-do-in-chicago/) - While You're in Chicago, You Oughtta Enjoy One of the World's Great Cities! If you're coming for a 4-Man Intensive, a consultation, Roundtable meeting or event, you should stick around for a day or two and enjoy one of the greatest cities in the world. Some of my favorite places in Chi-Town:
- [The $100 Lesson That Changed Everything I Believe About Business](https://www.perrymarshall.com/63761/lesson-that-changed-everything-i-believe-about-business/) - A crippled cobbler in Kenya with a $100 microloan taught Perry M the real secret to ending poverty. It's not charity or government aid it's entrepreneurship.
- [The Truth Will Set You Free - Perry Marshall's candid childhood history](https://www.perrymarshall.com/61327/perry-marshalls-candid-childhood-history/) - NOTE: You can read a printed version of this story at https://tinyurl.com/cutaveinandbleed. Whatever you did to compensate for your childhood traumas became your superpower - which means that even the most horrible circumstances DID come with a gift: Hear Perry's interview with Brian Robinson on the Real Faith Stories Podcast.
- [The 80/20 Rule of Cancer Survival](https://www.perrymarshall.com/63372/the-80-20-rule-of-cancer/) - What's the 20% of cancer prevention and cost, that gets 80% of the results? A study by Goddard published in Journal of the American Medical Association Oncology considers the impact of cancer prevention, screening, and treatment on mortality rates for breast, cervical, colorectal, lung, and prostate cancers in the U.S. from 1975 to 2020. They
- [Simple Trumps Complex: Why The Star Principle Determines Your Business Success](https://www.perrymarshall.com/63291/why-the-star-principle-determines-your-business-success/) - The world runs on principles. Principles are simple truths that run impossibly complex systems. VERY simple levers steer those systems.
- [Read something written before Gutenberg. Every day.](https://www.perrymarshall.com/45773/greatest-books-ever-written/) - I've been telling the members of Planet Perry for a LONG TIME: "Got a new problem? Read an old book." Ancient works, written pre-Gutenberg, had to be meticulously copied by hand. No copy/paste. No automated, mass-production processes. Just hundreds of hours of scrutinous, pain-staking work. Works like that only survived because they inspired the kind
- [How Giving Away 170 MacBook Pros Taught Me ‘Skin in the Game’](https://www.perrymarshall.com/62491/skin-in-game/) - I teach “Skin in the Game” via the “IF IF THEN ELSE” guarantee. I’ve seldom explained where it came from. It was birthed in the school of hard knocks when I gave away over 170 Apple MacBook Pro computers at my very first seminar. The hotel “promised me” my computers were safe… but would NOT
- [Secrets of the Hyper-Responsive Buyer](https://www.perrymarshall.com/1664/hyper-responsive-buyer/) - "ONE guy or gal in that parade represents HALF of the money that those 2000 people are actually willing to spend with you. Thousands, perhaps tens or even hundreds of thousands of dollars! You don't know which one he or she is, but that person did walk by. "That guy (or gal) is what I call a HYPER-RESPONSIVE CUSTOMER..."
- [Reaching the Bottom of the Swamp](https://www.perrymarshall.com/62226/grendel/) - Are You Willing to Go to Any Length? In high school or college, did you have to read the epic poem Beowulf? I did. I’m guessing most were bored by it. I didn’t grasp its true meaning until I was in my late 40s. King Hrothgar has built an impressive beer hall. All his merry
- [80/20 Espresso Machine Calculator](https://www.perrymarshall.com/60784/80-20-espresso/) - The Espresso Machine principle from 80/20 Sales & Marketing says for every 1000 people who buy a $5 latte, one will spend $2700 on a gleaming stainless steel espresso machine. This isn't just a nifty theory, it's a law of economics. It's also fractal - a pattern within a pattern within a pattern! This creates
- [How to Charge Whatever You Want, Communicate with Innate Power, and Blaze Your Path to Benevolent World Domination](https://www.perrymarshall.com/61857/how-to-charge-whatever-you-want/) - Perry Marshall (00:00:01): Good morning everybody, and welcome welcome to Andrew Bob Krista, Keith Lawrence. The names are jumping around because they're coming in fast. Mark Milee, Marlene, Mitch Muhammad. I got a lot of Ms. Paul Perez, who's going to be at our retreat. Pete Thompson, Rick Johnson. Lots of people popping in.
- [The Evolution of a Marketing Guru: Perry & "Doberman" Dan Gallapoo](https://www.perrymarshall.com/61772/evolution-of-a-marketing-guru-perry-doberman-dan-gallapoo/) - Listen in as I dive deep into my personal and professional evolution (from my early days of tinkering with stereo equipment to becoming a pioneering force in internet marketing and beyond), in this wide-ranging conversation with cop-turned-copywriter "Doberman" Dan Gallapoo.
- [From Electrical Engineer to Curing Cancer](https://www.perrymarshall.com/61754/from-electrical-engineer-to-curing-cancer/) - I had the pleasure of being a guest on the podcast “Beyond Curious” hosted by Brandon Fong. The title of the episode is “From Electrical Engineer to Curing Cancer.” But it’s not about how I’m curing cancer really. It’s more about how YOU can solve your most perplexing problems. As Brandon put it… This is
- [Mind Over Matter: Getting prospects to whip out their credit cards](https://www.perrymarshall.com/61719/chi/) - I’ve always suspected that whether people buy from you or not depends on things that have NOTHING to do with what you said. Or what they saw. Or your webpage. Or your photos. Or your USP. Or your branding. Or anything else that’s “tangible” and “measurable”. I think it has to do with your INTENT.
- [5-Days to Greater Consulting Success: Day 2](https://www.perrymarshall.com/43496/dominate-your-niche/) - How to Dominate Your Niche by Finding the Best Clients There’s a temptation when you’re just starting out to accept any client who can fog a mirror. Don’t fall into that trap. You may never dig out. Why Disqualifying Clients is More Important than Selling to Them Sales guru John Paul Mendocha tells a story…
- [A voice of AI reason from an industry insider (Watch this video now)](https://www.perrymarshall.com/61510/a-voice-of-ai-reason-from-an-industry-insider-watch-this-video-now/) - Register for the Definitive AI Seminar As with any hot button issue, AI has its extreme pessimists and its extreme optimists. Doomsayers and wide-eyed Utopianists. The truth? As always, it will be somewhere in the middle. Which is why you need to be VERY careful about WHO you listen to right now. Most people who
- [AI and the New Renaissance of Creativity](https://www.perrymarshall.com/61570/ai-and-the-new-renaissance-of-creativity/) - Scott Schang, Bob Regnerus and I recently explored the mind-expanding potential of AI and how it can liberate human creativity in ways we haven’t seen in centuries. Yes, AI will handle many of the routine tasks that currently monopolize our time and mental bandwidth. But by delegating the tedious but necessary workload to AI
- [10 Sober Thoughts on AI and Marketing](https://www.perrymarshall.com/61497/10-sober-thoughts-on-ai-and-marketing/) - I’ve been going to go deep on the future of AI, in preparation for my April 16-18 Definitive AI Seminar in Chicago (in-person & live stream registration now available). There’s a lot of intoxicated doomsaying and blathering about AI out there. But my take on AI and marketing is unique, sober, optimistic and principled…and you
- [Will AI create massive unemployment?](https://www.perrymarshall.com/61532/ai-create-massive-unemployment/) - The job AI is about to take away from you? You never liked it anyway. Computers don’t eliminate jobs. They create jobs. New industries and professions. How many people work in the IT industry? How many people telecommute? The well of human desires is bottomless. As soon as you had all the world’s music for
- [AI Powered Customer Service](https://www.perrymarshall.com/61467/aicustomerservice/) - Finn Peacock, founder of SolarQuotes.com.au built an automated AI chatbot that answers sophisticated questions about solar power. He's built this on their own private knowledge engine, which makes a very clever "moat" around his business castle, and prevents competitors from encroaching. Listen to this 15 minute discussion about Finn's AI implementation: Register for the Definitive
- [Federal Regulations and Full Disclosure about Advertising](https://www.perrymarshall.com/1528/federal-trade-commission-testimonials/) - Yesterday at lunch someone told me that the FTC (Federal Trade Commission) is introducing new rules about the use of testimonials. The gist is: From now on you can't just quote the happiest and most successful testimonials, you have to disclose how "everybody" does and what "average" is. Some people are very, very concerned about this. I happily confess that when I get emails with glowing success stories I ask for permission to use them and post them on the website. When we get bitter complaints and gripes I do not ask for permission to use those complaints and we do not post them on our website. I have never taken a survey to find out what my customers' average increase in Click Thru Rate is; I do not know what the "average result" is. But I can give you a pretty darn accurate estimate, based on some 80/20 math.
- [USP: The immense power of a simple guarantee](https://www.perrymarshall.com/1713/power-of-a-guarantee/) - The shortest definition of USP (Unique Selling Proposition) that I know of is: "What do you uniquely guarantee?" USP is THE defining question if you are marketing on the Internet. 20 years ago most businesses could afford to be vague about their USP, especially if they were local. If you owned a shoe store and there were only two other shoe stores in town, then if you sold Nike and the other guy sold Converse then that was enough. You probably didn't even think of it as a USP. It was just a difference. Any difference would do. The Internet of today is different. Online, you must be unique in all the world.
- [Urgent: Will you avoid Google's (and Yahoo's) email slap?](https://www.perrymarshall.com/61138/urgent-will-you-avoid-googles-email-slap/) - We're on the brink of another Google (and Yahoo) Slap . This time it's about email delivery. ** If email plays any role in your marketing strategy, you need to pay attention. ** Google and Yahoo have announced new email authentication requirements, effective February 1, 2024. The consequences of not complying are severe. If your
- [Ethical Marketing Practices: Respecting Your Customers](https://www.perrymarshall.com/60866/ethical-marketing-practices/) - About ten years ago, at a mastermind meeting I was hosting, a “mercenary” marketer was in the hot seat. He was selling something to the elder market…senior citizens. And he was frustrated that the sheep weren’t doing what he wanted them to do. “Why is it so hard to sell to these geezers?” “What's the
- [Mastering Efficiency: Implementing the 80/20 Rule in Business](https://www.perrymarshall.com/60758/mastering-efficiency-implementing-the-80-20-rule-in-business/) - When you’re missing the CRITICAL 20%... When you're doing 20/80 instead of 80/20… here's what your life is like: You're always struggling to meet payroll. Your business seems perpetually caught in a cycle of inefficiency, a common pitfall for many entrepreneurs. You're never getting enough sales leads. This is a telltale sign that your business
- [The Transformative Power of Detox and Decluttering](https://www.perrymarshall.com/60762/the-transformative-power-of-detox-and-decluttering/) - A few years ago, my friend Paul was struggling significantly. His life was in turmoil: constant arguments with his girlfriend, losing his job over a minor issue, and feeling stagnant in his mid-30s. With nowhere else to turn, he found himself crashing at John's place. This was in late December 2016. Around that time, Paul
- [The Addictive Personality in Business](https://www.perrymarshall.com/60760/the-addictive-personality-in-business/) - About 10 years ago, during my “Rainmaker Alchemist” seminar, a colleague presented a business opportunity that many attendees invested in. The seminar was a success, or so it seemed. Time passed, and neither the promised deliverables nor the financial returns materialized. Replies to our inquiries were either absent or filled with excuses. The situation escalated
- [Black Friday Special!](https://www.perrymarshall.com/60735/black-friday-special/) - Tiffany (Jimenez) and Tiffany are offering the best deals of the year on some of my most popular programs for “Black Friday.” Email special@perrymarshall.com before 7pm ET on Friday, November 24. If you’ve had your eye on a program or product, now is the time to get it for less. (No need to send multiple
- [From Quantum Physics to ChatGPT](https://www.perrymarshall.com/60398/from-quantum-physics-to-chatgpt/) - What does quantum physics have to do with business decision making, art, and AI? Perry Marshall spoke to Brian Kurtz’s Titans Xcelerator group in Connecticut in April and covered a dizzying range of topics from quantum physics to ChatGPT and the real problems of AI that no one seems to be talking about. Click below
- [Advanced Strategy Tip for 80/20 Marketers](https://www.perrymarshall.com/46243/8020-advanced-strategy/) - Today, an advanced 80/20 insight that will put more dollars in your pocket, bypass the time wasters and advance you on your mission MUCH faster: To join us in Hawaii, Austin Texas, New Jersey or Nashville call Tiffany .
- ["Poor Man's Peer Review" - Hack For Creating a Spectacularly Readable Book](https://www.perrymarshall.com/43564/the-fiverr-gauntlet-cheap-easy-hack-for-authors/) - One of the coolest shortcuts I've ever discovered! While I was writing 80/20 Sales & Marketing I realized I have few friends who will read a whole book for me.
- [Countdown: My 10 Predictions for 2020-2029](https://www.perrymarshall.com/52453/10-predictions-for-2020-2029/) - In January 2010, I wrote a blog post called "10 Predictions for 2010-2019." Now I'm announcing my predictions for 2020-2029.
- [Financial Sozo Intro & Facilitators](https://www.perrymarshall.com/35978/financial-sozo-facilitators/) - Sozo is a unique inner healing method that resolves core identity issues at a spiritual level. I (Perry) am trained in Sozo. One time when I was co-facilitating a session, the participant said, “WOW, when I pray, usually all I hear back is static, but today it is crystal clear!” It is an uncanny experience.
- [Time to climb higher mountains?](https://www.perrymarshall.com/59603/time-to-climb-higher-mountains/) - The first class of Perry Marshall Academy ended on November 30th. After six months of digging into the foundations of New Renaissance Club…after 5 team action calls….after 3 one-on-one calls…what was the topic everyone wanted to discuss on the Final team call? Yup. The one I’ve been talking about for the last few days. .
- [Finding Out or Figuring Out](https://www.perrymarshall.com/59521/finding-out-or-figuring-out/) - When I was 15 years old and starting to build stereo equipment, I would write all these audio companies and ask for their catalogs. A few weeks later one would arrive. I became addicted to trotting out to the mailbox every day, holding my breath as I looked inside, hoping there would be another catalog.
- [Definitive A.I. Blowout?](https://www.perrymarshall.com/59346/definitive-ai-blowout/) - Click Here to Register! The Definitive Traffic Seminar May 23 – 25, 2023 Greater Chicagoland Area
- [“The Real Cost of Real Food”](https://www.perrymarshall.com/30224/the-real-cost-of-real-food/) - Ever bought groceries at ALDI? In Chicago it’s the cheapest grocery store you can find. Everything in that place is processed to the max. Huge conveyor belts cough the stuff into cardboard boxes as fast as the High Fructose Corn Syrup can pour in.
- [Memos from the Head Office LIVE](https://www.perrymarshall.com/49980/memos-live/) - If you’ve read my book 80/20 Sales & Marketing, you may remember the epilogue titled “The Story Behind the Story.” I was at a church service. My mind was obsessed with the “80/20 skew curve.” I was trying to figure out the calculus behind it. Suddenly, a woman I had never met approached me and
- [Life is a gift...and an investment](https://www.perrymarshall.com/59150/life-is-a-gift-and-an-investment/) - When you’re broke and struggling for every gasp of oxygen, you say to yourself: If only I could pay off these bills… if only I had a car that could drive across Iowa without dribbling transmission fluid down Interstate 80… if I could only take a freaking vacation with my wife and family, and have
- [What to do in times of chaos & uncertainty](https://www.perrymarshall.com/59023/what-to-do-in-times-of-chaos-uncertainty/) - It’s been a low, mean year. Temptation is to snuggle under the comforter and hibernate until Spring. Say goodbye to 2022. I would urge you not to do that. And I’ll tell you why in the above video. Carpe diem, {{signature.php}} Perry Marshall
- [Two “Levers” I Want You to See EVERYWHERE](https://www.perrymarshall.com/57472/two-levers-i-want-you-to-see-everywhere/) - Click here to register for Star Principle: Activate One of the things I love most about being the “80/20 Guy” is when people come up to me and say “I see 80/20 EVERYWHERE now!” It is everywhere and it can transform your business if you apply it. In fact, I was on a plane to
- [80/20 Sales and Marketing Reviews](https://www.perrymarshall.com/31672/8020-sales-and-marketing-reviews/) - On my Facebook Fan Page I asked, “I want to send my book to prospective clients and say “If you’re busy just read chapter ___.” Which ONE chapter should I suggest and why? Best 5 answers win videos of my original 80/20 seminar.” Top 5 most favorite chapters are...
- [Simple math says your customers ARE on TikTok](https://www.perrymarshall.com/57838/your-customers-are-on-tiktok/) - Get the book for half-off now!
- [The Surprising Reason Why TikTok is eating Facebook's lunch](https://www.perrymarshall.com/57820/why-tiktok-is-eating-facebooks-lunch/) - Guest post by Dennis Yu Matt McNabb is a 40 year old chiropractor in Boca Raton, Florida. At the urging of his friend, Danny, he posted a 2 minute video of a routine adjustment on TikTok. That video blew up, getting 1.2 million views and 32,900 likes. He got so many inquiries that he had
- [The Planet Perry Alter-Ego](https://www.perrymarshall.com/42439/alter-ego/) - Long-time Planet Perry members Chris Buffalo and Janilyn Marks came to my Roundtable Express event in San Diego. Listen to their story of harnessing their education to maximum effect when they were in a very tight spot: Then, when their business was ready for the next level, they came to a hotseat-driven event. They're joining
- [It's all about the market!](https://www.perrymarshall.com/57526/its-all-about-the-market/) - Click here to register for Star Principle: Activate
- [The Real Anthony Fauci Book Review](https://www.perrymarshall.com/57135/the-real-anthony-fauci-book-review/) - I sent some clients an email *cautiously* recommending they investigate the book The Real Anthony Fauci by Robert F. Kennedy, Jr., as it raises issues concerning the US government that need to be discussed. My copy arrived 2 days ago. I had a chance to look at it closely last night. Yes… is presents issues
- [Why Most Marketers are Still Lost in 2022](https://www.perrymarshall.com/57505/why-most-marketers-are-still-lost-in-2022/) - Click here to register for Star Principle: Activate Most “gurus” are loath to tell you this. They want you to keep thinking it’s 2004 or 2010. It ain’t. If you’re still thinking like that (and most people are), you’re doomed. In the above video, I tell how you SHOULD be thinking. Seize the day,
- [The Million-Dollar Lesson of Breathtaking Incompetence](https://www.perrymarshall.com/57470/the-million-dollar-lesson-of-breathtaking-incompetence/) - Click here to register for Star Principle: Activate My wife Laura went to the bank the other day to buy some Euros. The lady behind the counter told her, “Oh, I’m sorry, Carol’s not here. We can’t do that today.” The breathtaking incompetence, the utter disregard for anything even remotely resembling customer service… You want
- [The 20th anniversary of leaving my j-o-b](https://www.perrymarshall.com/56746/20th-anniversary-talk/) - Last week, I gave a presentation to my Roundtable Europe mastermind group. The talk marked the 20th anniversary (to the day) of leaving my last – and final – j-o-b, as the marketing manager at Synergetic Micro Systems, Inc. (I left Synergetic to hang up my shingle as a direct marketing consultant, laying the
- [Perry's Greed](https://www.perrymarshall.com/1003/perrys-greed/) - "...Even old John D Rockefeller realised his greed and started giving his money away. Then theres Perry Marshall he won't go to lunch with eager students and share his knowledge without getting paid. You can rationalize all you want, but your response was arrogant and greedy. Let me summarise, what you did was Bull !@#$%..."
- [From Funkytown to Where the Streets Have No Name](https://www.perrymarshall.com/56529/from-funkytown-to-where-the-streets-have-no-name/) - In October of 1980 a band of 4 Irish teenagers released an album called Boy. For a debut album, it did OK. It sold 200,000 copies. One of the songs, “I Will Follow,” got some college radio play. But other than that, its impact was minor. The album’s songs were seeded with “dog whistle” lyrics
- [A weird musical experiment for you to try](https://www.perrymarshall.com/56213/rhythm-soul-rock-n-roll/) - A few days ago, I asked myself, “Self, if you could show people ONE YouTube video that best encapsulates what you love about music, what would it be?” And I answered, “Self, it would probably be Hiromi's Move.” (Video further down below). Then I wondered, “Self, what is it you like about that?” I said,
- [4-Man Intensive Grad Bill McClure of www.Coffee.org](https://www.perrymarshall.com/1955/coffee-dot-org/) - Perry Marshall interviews the founder & CEO of Coffee.org, Bill McClure. Bill attended our 2-day 4-man Intensive last year and in this interview he talks about the success of his company in the ultra-competitive coffee market.
- [PRESS RELEASE: Memos from the Head Office: Channeling the Muse in Business & Life, Featuring Perry Marshall on The Entrepreneur MBA Podcast](https://www.perrymarshall.com/56036/memos-press-release/) - Listen to the Podcast HERE Perry Marshall, one of the most expensive business strategists in the world, has come out with his 8th book, Memos from the Head Office: Channeling the Muse in Business & Life. Host Stephen Halasnik from Financing Solutions talks to Perry’s about his book. The book covers 13 stories of
- [Roundtable Chronicles for January 31, 2014](https://www.perrymarshall.com/30709/roundtable-chronicles-1-31-2014/) - We just had our first Roundtable 2014 meeting. Orlando this time. I passed around the signup sheet. The first person who wanted to go was a brand new member from Asia. I’d never met him before. He’s a serial entrepreneur with a thriving business in Japan. His introduction surprised everyone: “I asked to go first
- [Got his Roundtable money’s worth in the first 60 minutes](https://www.perrymarshall.com/50882/roundtable-60-minutes/) - Click here to apply for Roundtable Europe! I think I may have done a poor job communicating how my highest-level coaching programs, (Roundtable USA and Roundtable Europe) work. It seems that most people think they work this way… I pay Perry my Roundtable fee Perry and a bunch of sharp entrepreneurs spend the next 12
- [Memos From The Head Office: Appendix II](https://www.perrymarshall.com/55363/mho-appendix-ii/) - For Christians Who Are a Little Freaked Out by This When I was nine years old, a musician named Dino Kartsonakis came to my staid, buttoned-down, ultra-conservative church in Lincoln Nebraska. Dino was a master of the piano and performed a concert that had everyone rocking and swaying and even, occasionally, dancing in the
- [Memos From The Head Office: Appendix I](https://www.perrymarshall.com/55350/mho-appendix-i/) - Warning About the Dark Side: From Driving to Flying My friend Jeff Tideman once took me for a ride in his Cessna 172, and for most of the trip - except take off and landing - I was the pilot. It was scary - and exhilarating! When I took the controls the plane became
- [Memos From The Head Office: Appendix III](https://www.perrymarshall.com/55373/mho-appendix-iii/) - Is it Ethical to Pay for Memos? In some of these stories, people make references to “Memos from the Head Office” calls and live events. Members of my New Renaissance Club are invited to these calls. I charge for club membership, and we charge an additional fee for the live events. This money is
- [There Are 4 Things in Marketing](https://www.perrymarshall.com/48456/4-things/) - Every time anything gets sold to anyone, here's what's going on...
- [A sobering word about the times we’re living in right now](https://www.perrymarshall.com/54951/a-sobering-word-about-the-times-were-living-in-right-now/) - Regardless of which political or social viewpoints you identify with, I think we can all agree that there’s an unprecedented level of insanity in the world right now. Washington DC… pandemics… riots… “…but wait, there’s more!” It’s fair to say few of us have ever lived in such a vortex of uncertainty. But let’s put
- [Run, do not walk, and buy Richard Koch’s new book. (Now)](https://www.perrymarshall.com/54776/unreasonable-success/) - If you asked a bunch of people what Richard Koch’s Superpower is, most would say: Worth 3/4 of a billon dollars Original Grand Imperial Poobah of 80/20 Investment track record rivals Warren Buffett Written a bunch of great business books His incisive, no-nonsense, get-to-the-core shakedown …stuff like that. All true, as all who attended the
- [How to Plan for the Future when the Future is Uncertain](https://www.perrymarshall.com/54637/how-to-plan-for-the-future/) - In chaotic economic times, entrepreneurs like us usually make the wrong moves. We do the opposite of what we should do. And the consequences are often catastrophic. Why? Because most entrepreneurs don’t really get how economic cycles WORK and how to take advantage of them…and avoid making foolish decisions that can tank our business. You
- [Life on Earth is *NOT* all Polarization & Strife](https://www.perrymarshall.com/54585/not-polarization/) - Everybody is wound tight as a violin string right now. One of the most vicious elections in history, rather than being behind us, appears destined for weeks of court battles. Yesterday my son had an hours-long conversation with his buddy about why we should not unfriend and unfollow everyone who voted for the “other” guy.
- [Tribute to MamaLaura](https://www.perrymarshall.com/22088/mamalaura/) - A few months ago I sent a CD to Renaissance Club members, where Jack and Matt interviewed my wife Laura. Got more feedback from that than any other interview I've put out in years. Peoples' favorite part was when she said,
- [The Tipping Point of One Free Man](https://www.perrymarshall.com/22103/how-to-become-a-marketing-consultant/) - Yesterday for Mother's Day, I blogged a tribute to my long-suffering and faithful wife. David Rothwell, a marketing consultant in the UK, wrote back: "Laura’s unwavering support of Perry has touched even more lives than she knows, including my youngest Charlie (now 10). Although I had a 25 year career in IT before becoming a PPC Consultant, he’s only known me working from home doing this “advertising thang.”
- [Sometimes, business success is about bigger things than business.](https://www.perrymarshall.com/22892/autistic-son/) - Thanks to what I've learned from you and Perry, we've been able to do just that. Our first stop this summer was Boston, where he was able to get scoped by one of the world's leading pediatric gastroenterologists, and now we're down in Florida doing IV treatments at a cost of more than $1K per week. Even if we had health insurance in this country (which we don't), they deny coverage for these sorts of treatments as a matter of course. All told, the cost of this trip is likely to exceed $20K.
- [Daniel Park's $25,000 Consulting Discovery](https://www.perrymarshall.com/22864/daniel-park-25k/) - In our Consulting Accelerator course we include a 10X Return on Investment stipulation - if you do and document the steps we outline and don't earn 10X your money, you get it back. Daniel Park earned 10X his money back the first week, and this interview opens with a HILARIOUS story. Whatever you do, be sure and listen to the first minute of this:
- [Adam Kreitman of WordsThatClick.com: From Struggling CEO to Respected Rainmaker](https://www.perrymarshall.com/23242/adam-kreitman-wordsthatclick/) - In this interview with Bryan Todd, Co-Author of the Ultimate Guide to Google AdWords, Adam tells the story of how he built a lucrative, flexible consulting practice that matched his child's need for medical care - and now enjoys strong demand for his abilities:
- [Get Equity in your Clients' Business](https://www.perrymarshall.com/23217/equity/) - When I escaped the Dilbert cube a month and a day after September 11, 2001, everything in the world hand ground to a HALT. Nothin' was going on. Everyone was in a state of suspended animation. I remember going to a trade show a few days after the towers went down and all the attendees were milling around in a daze. But there's always a few people who aren't sleepwalking, and they have to keep the trains running on time. So I got a consulting gig and soon after landed a couple more. Consulting Client #5 was a catalog company...
- [Nailing Jello to the Wall](https://www.perrymarshall.com/50561/nailing-jello-to-the-wall/) - I read a book about building cabinets. It said, “When you put your panels together, you need to make sure you put your project on a solid surface, not a wobbly table. The symptom of a flimsy table is bent nails.” AMEN BROTHER. And… if that’s true in a wood shop, it’s 3X as true
- [You’re Either Chipotle or You’re Dead](https://www.perrymarshall.com/52044/youre-either-chipotle-or-youre-dead/)
- ["Those who bite the hand that feeds them, Lick the boot that kicks them."](https://www.perrymarshall.com/1120/bite-the-hand-that-feeds/) - You'll see on this video I get pretty wound up about a whole bunch of things. All of them have to do with people sticking their heads in the sand and ignoring the reality of business - then trying to hold others responsible for their failure. (Oh, and don't forget to read about the porn site owner who raked me over the coals for running a scam operation...)
- [My Rant with Brian Kurtz about Entrepreneurs in the Pandemic](https://www.perrymarshall.com/53489/entrepreneurs-in-the-pandemic/) - abandon ship massive pivot pour gas on the fire Heads up: Most likely, YOU are in one of these situations. Chances are very high that if you’re NOT doing one of those three things above…right NOW…you’re not going to come out of this crisis OK. Recently, I presented at Brain Kurtz’s Titans Mastermind session
- [Business Books I've read 5 Times](https://www.perrymarshall.com/24614/books-ive-read-5-times/) - Yesterday I said I've got 1000 books; I've skimmed most, read 200 in full and read a few 5 times. Someone asked - which ones have you read 5 times?
- [What's Your Holy Discontent?](https://www.perrymarshall.com/26205/whats-your-holy-discontent/) - Bill Hybels, who founded the largest church in America, said: "Most people look at what's wrong in the world - some injustice, some screwed-up thing that desperately needs to be fixed - and they get REALLY MAD. "Then they say to themselves....
- [COVID 80/20: A Plan for Easing Out of Quarantine](https://www.perrymarshall.com/53387/covid8020/) - If we follow 80/20, most of us can return to (almost) normal. We just need to go out of our way to accommodate those in peril. 1% of people carry 50% of COVID risk. China’s Center for Disease Control issued this age chart: 80% of COVID deaths are people over 60. Half are over 70.
- [What does an “Advanced Mastery Network” look like?](https://www.perrymarshall.com/51291/advanced-mastery-network/) - Advanced Mastery Network commences in July. Email Josh Long joshlong@perrymarshall.com for an interview that could secure your seat. Here are just some of the success stories that have come out of Advanced Mastery Network in the past year... Daniel Hammond Dave Jabas Jeff Peoples Email Josh Long joshlong@perrymarshall.com for an interview that
- [Welcome to the Waldorf Quarantine Astoria](https://www.perrymarshall.com/53481/welcome-to-the-waldorf-quarantine-astoria/) - If you think COVID-19 is bad, let me take you on a trip back to 1665. (The book referenced here "A Journal of the Plague Year" can be found on Amazon.) Video transcript follows: Hi, this is Perry Marshall, and you shouldn’t watch this video if you’re squeamish. But I’ve got a real serious message
- [Husband has COVID; Ex-Husband Living in Basement](https://www.perrymarshall.com/53191/husband-has-covid-ex-husband-living-in-basement/) - You CANNOT make this stuff up. What follows is 100% REAL. I’ve got this dear friend. Let’s call her “Lisa.” Lisa has an ex-husband named “Bob.” Bob walked out on her while she was nursing their third child a dozen years ago. Bob left her in the lurch. Their relationship as “woman and her ex”
- [The Virus that Shattered the Bureaucracy](https://www.perrymarshall.com/53088/the-virus-that-shattered-the-bureaucracy/) - In the last 12 hours I've had a surprising number of conversations about how bureaucracy is being broken down by the coronavirus. The FDA began relaxing medical regulations to speed detection and inoculation efforts for COVID-19. Regulations in the mortgage industry are being relaxed to allow electronic loans to be processed; inspectors do not have
- [COVID-19: Not a Sprint. It is a Marathon.](https://www.perrymarshall.com/53130/not-a-sprint-it-is-a-marathon/) - The world you knew is gone. And it is not coming back. You can take one of two stances: 1) Try to cling to what was before 2) Eagerly welcome the revolution and embrace the future unknown. Those are your choices. What was before is now flotsam and jetsam. And we do not know what
- [Coronavirus: A call to action](https://www.perrymarshall.com/53001/coronavirus-a-call-to-action/) - In January 2010 I wrote a blog post called “10 Predictions for 2010-2019.” How did I do? Below, my predictions alongside the actual results:
- [Man executes 80/20, then freaks out a little](https://www.perrymarshall.com/25822/8020-freakout/) - Last week in the Mastermind Forum, "Mister L" posted this question: Hi Planet Perry, I'm kinda freaking out and just need a little perspective from you seasoned veterans. Bottom line as of today for 2013: my client base is down 23%; revenue is up 43%. Now, I know that sounds great on paper. I know I should be doing naked chart wheels, but... I'm freaking out a little. Why?
- [My #1 - 80/20 Secret To Hiring The Best Employees](https://www.perrymarshall.com/44967/my-1-8020-secret-to-hiring-the-best-employees/) - Hiring is one of the most important things you ever do & one of the most high value activities in your business. Here's a crucial tip that few understand.
- [The Story Behind The Story](https://www.perrymarshall.com/34766/the-story-behind-the-story/) - Out of the corner of my eye, I see a woman making a beeline for me. I’ve never seen her before. She marches right up to me, sticks out her hand, and says “Hi, my name is Vivian, and the Lord gave me a word for you.”
- [Why Marketing is a “Dead Man Walking"](https://www.perrymarshall.com/52628/marketing-is-a-dead-man-walking/) - I believe the Golden Age of Marketing is over. Why do I believe this? And what do I believe will replace marketing as the key to success in the 21st Century? It’s what my Rosetta Stone London Seminar is all about. And I shot a short video to explain… Register for my 6-7 FebruaryRosetta Stone
- [How to Add a ZERO to Any Business?](https://www.perrymarshall.com/52610/how-to-add-a-zero-to-any-biz/) - I have a history of doing seminars that change the direction of businesses. Rosetta Stone was my Magnum Opus. I showed the entrepreneurs at that seminar to quickly see how to add a zero to business. How to take it from $1 million to $10 million. Or $10 million to $100 million. More importantly I
- [My 2010 Predictions 10 Years Later](https://www.perrymarshall.com/52396/2010-predictions/) - In January 2010 I wrote a blog post called “10 Predictions for 2010-2019.” How did I do? Below, my predictions alongside the actual results:
- [When Ninja Marketers send out a Christmas Gift](https://www.perrymarshall.com/52399/when-ninja-marketers-send-out-a-christmas-gift/) - Wanna knock your clients' socks off with a Christmas gift next year? Travis Miller and Jimmy Vee of www.gravitationalmarketing.com send out Christmas Boxes like nobody else I've ever seen. They are the founders of Rich Dealers www.richdealers.com. They sent me this gorgeous and immensely creative package, which was built with great care. In the video,
- [Best way to stop stupidity spasms?](https://www.perrymarshall.com/52302/rte-best-way-to-stop-stupidity-spasms/) - Being in a high-level mastermind group where you are NOT the smartest person in the room, is the best way to avoid stupidity spasms. We all have stupidity spasms. I have them too. That’s why I wouldn’t be caught dead NOT in a high-level mastermind group. They call you on your spasms and hold you
- [Best way to stop stupidity spasms?](https://www.perrymarshall.com/52145/best-way-to-stop-stupidity-spasms/) - Being in a high-level mastermind group where you are NOT the smartest person in the room, is the best way to avoid stupidity spasms. We all have stupidity spasms. I have them too. That’s why I wouldn’t be caught dead NOT in a high-level mastermind group. They call you on your spasms and hold you
- [Do NOT Come to Rosetta Stone Down Under if…](https://www.perrymarshall.com/52003/do-not-come-to-rosetta-stone-down-under-if/) - At my Rosetta Stone Seminar in 2018 and my Truth Seminar last May, I gave the attendees the “antidote” to the modern marketing education. Why do you need an antidote? Because the “education” you get from a lot of gurus and “experts” will only TIGHTEN the noose around your neck. And yet, most marketers CRAVE
- [Why Marketing is a “Dead Man Walking"](https://www.perrymarshall.com/51977/why-marketing-is-a-dead-man-walking-2/) - I believe the Golden Age of Marketing is over. Why do I believe this? And what do I believe will replace marketing as the key to success in the 21st Century? It’s what my Rosetta Stone Down Under Seminar is all about. And I shot a short video to explain… Register for my 11-12 NovemberRosetta
- [A Day in the Life of Richard Koch](https://www.perrymarshall.com/33422/a-day-in-the-life-of-richard-koch/) - You learn more by watching what someone does than by listening to what they say. I've watched Richard go through his daily routine a few times now and I'm amazed at his discipline...his discipline to NOT work.
- [How to Add a ZERO to Any Business?](https://www.perrymarshall.com/51928/how-to-add-a-zero-to-any-business/) - I have a history of doing seminars that change the direction of businesses. Rosetta Stone was my Magnum Opus. I showed the entrepreneurs at that seminar to quickly see how to add a zero to business. How to take it from $1 million to $10 million. Or $10 million to $100 million. More importantly I
- [Google Adwords Videos](https://www.perrymarshall.com/4873/winoftheweek/) - Win Of The Week Some friends of ours put together a really clever site called www.BoostCTR.com. It's a crowdsourcing site for improving your Google ads. Ad writers compete with each other to increase your Click Thru Rate. You only pay when there's a winner. Or if you love the art of micro-copywriting you can cash
- [It's easier to get clients when they see your face on a magazine cover.](https://www.perrymarshall.com/18343/internet-marketing-magazine/) - Perry Marshall on the cover of Internet Marketing Magazine
- [The levers were NOT where you thought](https://www.perrymarshall.com/51193/the-levers-were-not-where-you-thought/) - I can’t count how many Private Client consults and Intensives where people thought they were coming to get their Google campaigns fixed up… and they went home in a different business than the one they came in. 17 years ago, a struggling software developer Clate Mask was hustling for clients. He came to me for
- [“Solve this… or get your tires slashed”](https://www.perrymarshall.com/51191/solve-this-or-get-your-tires-slashed/) - Suppose I asked you this question: “Go to Starbucks for two hours. When you return, you must bring home three options for re-inventing your entire product line and service offering. Your team will cast a vote. And in six months have new products on the market. “Oh, and by the way… incremental tweaks won’t cut
- [The Biggest “Axis Shift” in *all* of Business](https://www.perrymarshall.com/51187/biggest-axis-shift-in-all-of-business/) - Axis shift pulls the rug out from under your rivals - by changing the rules. You’re in a televised debate. Hot lights. Sweat. Pressure. You hope you eviscerate him before he feeds your flesh to the birds. Moderator throws out a question. Your opponent replies. His answer is predictable; you’ve heard it all before. So
- [What does a “Truth Culture” look like?](https://www.perrymarshall.com/51171/truth-culture/) - In today’s “Post-Truth” world it’s more important than ever that you immerse yourself in a truth community, a truth mastermind, a truth culture. What does a truth culture look like? I shot a quick video to show you. Don't miss this. Can't attend in person? No problem--Live Stream access to my Truth Seminar is
- [*EXTREME WARNING* Google is Editing Your Account](https://www.perrymarshall.com/51152/google-is-editing-your-account/) - *EXTREME WARNING* Google is Editing Your Account and Writing Ads for You without Your Permission. Rob Sieracki of Ox Optimal Testifies: Google is at a new level of aggression, forcing their will on accounts. Google is making changes to accounts without real notice. I'm not talking about those auto suggestions that raised a stir. This
- [Blunt and impotent at the crossroads](https://www.perrymarshall.com/51124/blunt-and-impotent/) - Franciscan priest, Richard Rohr, says that, if you want to mature as a human, you must pass through two halves of life. The First Half of Life is where we learn the rules. We learn the traditions. We learn the steps. We (hopefully) learn how to think. That's all good and necessary. It's standing on
- [How to think like a Renaissance guy or gal in the 21st Century](https://www.perrymarshall.com/51052/how-to-think-renaissance/) - Reserve your seat at the Truth Seminar! What does Renaissance thinking look like in the 21st Century? ? What does world-changing thinking look like in the era of social media ephemera? What does big-problem-fixing thinking look like in the hummingbird- attention-span Internet Age? It’s NOT hoping that a bolt of brilliance will strike you
- [What I’m ALWAYS thinking in consultations…](https://www.perrymarshall.com/51048/what-im-always-thinking-in-consultations/) - Reserve your seat at the Truth Seminar! There are many methods, gurus, checklists, and analyses you can leverage when trying to solve your business problem. I’ve probably used them all at one time or another. I have my own hacks, checklists, tools, and analytics. But those will only take you so far unless you’re
- [This is getting really old really fast, Sisyphus](https://www.perrymarshall.com/51028/sisyphus/) - Reserve your seat at the Truth Seminar! I believe there’s no industry where Band-Aid fixes are more prevalent than Internet Marketing. But they exist in every industry to some degree. Here’s what a Band-Aid fix looks like… You exhaust yourself - pushing your poor brain cells until they’re gasping for oxygen - to build…something.
- [Truth Seminar Interview](https://www.perrymarshall.com/50773/truth-seminar-interview/) - Reserve your seat at the Truth Seminar! Video music by Dominic Gaudious
- [Are you’re chafing against the world? Re-invent it](https://www.perrymarshall.com/50563/reinvent-it/) - It took me a year and a half to “figure out” Google Ads. I’ll never forget the day it snapped into place. I brought on a client, built their campaigns quickly and easily, and within a week or two we matched an entire direct mail campaign that had taken years to refine. Their biz was
- [Why 1000s of corpses washed up on shore… but nobody got mad at ME](https://www.perrymarshall.com/50555/thousands-of-corpses-washed-up-on-shore/) - Not long after the massive, heady, exhilarating gold rush of Google Ads… armed guards in Google’s vaunted security towers machine-gunned THOUSANDS UPON THOUSANDS of advertisers. One August morning, countless entrepreneurs woke up with Quality Scores of 1 and minimum bids of $5.00 (when going price for clicks might have been 50 cents or a buck
- [Band-Aid vs. Permanent](https://www.perrymarshall.com/50557/band-aid-vs-permanent/) - I have a client who sold his southern plantation house on 2 acres. He moved his family into a one-bedroom apartment. Has been driving a beat up GMC van with 350,000 miles. His daughter sleeps on the couch in his living room. His wife hasn’t bought new clothes in 3 years. He has plowed EVERYTHING
- [This Is What Head Trash Sounds Like](https://www.perrymarshall.com/50893/what-head-trash-sounds-like/) - How cruel are you when you talk to yourself? Abi Stumvoll vividly illustrates at the Heaven in Business conference. What does your self talk sound like?
- [Melvin Pillay: From Poverty to Palace](https://www.perrymarshall.com/44391/melvin-pillay/) - Melvin Pillay grew up in abject poverty during apartheid in South Africa, a son of East Indian parents. His family’s dreams of escaping poverty were shattered when his older brother, who was in law school, died in a drowning accident. Here, Melvin tells the story of the turning point in his sales career. Today he’s
- [The Antidote to Post-Election Trauma](https://www.perrymarshall.com/45810/post-election-trauma/) - Click here for a list of great Pre-Gutenberg books (opens in a new window)
- [Advice for Junior Wolverine in the kitchen this morning](https://www.perrymarshall.com/50592/advice-for-junior-wolverine/) - This morning my son Tiffany (Jimenez) (age 20) and I were drinking chai & mixin’ it up in the kitchen. We were discussing Tiffany (Jimenez)’s #1 frustration. (Hint: What happens when Junior Wolverine hangs out with the Big-Dog Wolverines?) I had to quick run upstairs and shoot this video to capture the spirit of our
- [This is how I know “Truth” is going to be a GREAT seminar](https://www.perrymarshall.com/50559/this-is-how-i-know/) - The Truth Seminar, a.k.a. “Truth Is Stranger Than Fiction” is going to be a legendary seminar because… I’ve already been obsessing about it for two months. And it’s still four months away. A year ago, when I was planning Rosetta Stone, I knew a few things: -I needed to greatly expand on the Tactical Triangle
- [Truth Seminar May 21-23 2019. You’re invited.](https://www.perrymarshall.com/50551/truth-seminar-invite/) - On May 21-23 2019, in a gorgeous glass-walled space west of Chicago, nestled in forests and hiking trails, I’m hosting one of the most important seminars ever. It’s Truth Is Stranger Than Fiction. AKA the Truth Seminar. In my career I have created not merely improvements… but total re-inventions that became movements. Not just in
- [Discovery Contract: Charging for a quote & being serious about it](https://www.perrymarshall.com/44344/discovery-contracts/) - A discovery contract is when you charge for a quote. Let’s say that your company sells a $200,000 software program that’s customized or they do some type of service or consulting like that. Even if you don’t actually use the discovery contract per se, it’s one of the most useful concepts there is. I’ll just
- [Fractal 80/20 in Harvard Business Review](https://www.perrymarshall.com/50543/harvard-business-review/) - I wrote an 80/20 article for Harvard Business Review Italy. Harvard Business Review was also the first journal to publish my Fractal 80/20 math equation! This is the English translation: https://www.perrymarshall.com/app/themes/pm/uploads/Harvard_Business_Review%20Italia-English_Version.pdf There's an old version of 80/20 math called the "Pareto Distribution" - but if you don't understand calculus it's almost impossible to use. The
- [Rob Berkley, Compassionate Business Genius - Part 2](https://www.perrymarshall.com/50303/rob-berkley-compassionate-genius-part-2/) - Do you hate it when you look out your cockpit window and see you’re about to SMASH into the side of a mountain - and you’ve got only 500 feet to jerk your airplane into a whole new direction or else you die? That’s what I was experiencing when I first sought out Rob Berkley.
- [Rob Berkley, Compassionate Business Genius - Part 1](https://www.perrymarshall.com/50290/rob-berkley-compassionate-genius-part-1/) - My good friend Rob Berkley passed last night after a battle with cancer. Rob influenced YOU (whether you know it or not!) because he greatly shaped me. Plus if you’re at all plugged in to the entrepreneur / marketing community, Rob shaped you through many others as well. A few paragraphs down, I’d like to
- [My Amway Pink Koolaid Wake-Up Moment](https://www.perrymarshall.com/50171/my-amway-pink-koolaid-wake-up-moment/) - Download the MP3 Perry Marshall spent 6 years in Amway and Multi-Level Marketing, eventually graduating to the world of real-world business and sales. In this conversation with Jaren Barnes, he describes: Why entrepreneurs aren't "made", they're found Most "business opportunities" barely work at all - yet almost no one ever finds out Why Perry
- [The *OTHER* $10,000/hour skill](https://www.perrymarshall.com/49897/the-other-10k-hr-skill/) - My friend Greg Timms runs a church in Chicago. Asked me to preach. Topic: “What’s the highest value skill you can cultivate?” I don’t get asked to speak on Sunday mornings terribly often. I think I’m too ‘Wolverine’ for most churches.... But this was my answer: How to Listen to God's Voice Exercise (which was
- [Conversations with Phil - 80/20 Sales and Marketing with Phil Gerbyshak & Perry Marshall](https://www.perrymarshall.com/49984/conversations-with-phil/) - Perry Marshall is a one-of-a-kind author and pioneer in the Internet marketing and advertising space like none other. I talked to him about 80/20 sales and marketing. Wow! About Perry Marshall: Perry Marshall is one of the world's most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, art and psychology.
- [Josh Long's Parabola Rant](https://www.perrymarshall.com/49802/josh-longs-parabola-rant/) - My Advanced Mastery Network is off and running. It’s the most high-powered gathering of entrepreneurial fighter pilots and STAR business owners that I’ve ever assembled. And I want to give you a quick peek under the tent flap of our last confab. But be warned: strong language ahead. Josh Long watched Michael Jordan’s basketball
- [Writing Ads: Bust out of a Rut](https://www.perrymarshall.com/13455/writing-ads/) - One of the most maddening things in marketing is knowing that if you could just get people to really understand what you do & sell, they would buy. But you keep trying things and fall short. Maybe that means you spend $1.00 on traffic and you only get 50 cents back. Frustrating! Sometimes it makes you wanna crawl out of your skin. Or grab somebody by the lapels and SHAKE 'EM.
- [11 realities of marketing in 2010. Ignore them at your peril.](https://www.perrymarshall.com/4860/marketing-in-2010/) - 1. If you sell coffee as a commodity, it's worth 2 cents a cup. If you sell it as a good, it's worth 25 cents a cup. If you sell it as a service it's worth $1.00 a cup. If you sell it as an experience, it's $5.00 a cup. A 250:1 difference between commodity and experience.
- [Why Simplification is the Key to Dominating (and Transforming) Entire Industries](https://www.perrymarshall.com/49700/simplification-key-to-dominating-entire-industries/) - Perry Marshall continues his deep dive into the Tactical Triangle and reveals a key strategy every marketer needs to understand. Simplify. As Richard Koch has shown, Simplify is THE strategy used by Apple, Google, Uber and others to not only dominate their industries...but completely transform them.
- [The Tactical Triangle: A New Way to Think about Marketing](https://www.perrymarshall.com/49696/tactical-triangle-the-tactical-triangle-a-new-way-to-think-about-marketing/) - Most marketers think that there are only two aspects of marketing: Traffic and conversion. But there's a third that most marketers forget. Economics. In this video, Perry Marshall reveals the Tactical Triangle--a new, more complete and far more strategic and "fractal" way of thinking about your marketing.
- ["Peel & Stick": How to Become #1 in a Growing Market](https://www.perrymarshall.com/49693/peel-and-stick/) - Perry Marshall describes a principle he learned back in the early days of Google ads--a simple method for improving clickthrough rates that he nicknamed "Peel & Stick." As it turns out, this method ties in directly with the Star Principle, a concept taught by Richard Koch. Hidden inside Peel & Stick is the principle
- [The 80/20 Curve:  Where All the Real Productivity Comes From](https://www.perrymarshall.com/49690/the-80-20-curve-where-all-the-real-productivity-comes-from/) - The familiar old bell curve is the wrong curve to be paying attention to in business. There's a different curve that gives you a far more powerful way to look at the world. It's the 80/20 Curve. Perry Marshall illustrates this and shows why almost everything meaningful that you can measure in business
- [Saving the World with Audie Cashion](https://www.perrymarshall.com/49394/saving-the-world-with-audie-cashion/) - Download the transcript of the interview (PDF) I just did a rock-em-sock-em interview with Audie Cashion of World Peace Center. We dug into… The business secrets of blue-green algae Why you gotta pay attention to the pendulum swings in culture The germ of the idea of equality…and what it means in an unequal 80/20
- [Evolutionary Strategies of Mother Nature](https://www.perrymarshall.com/49237/evolutionary-strategies-of-mother-nature/) - Perry Marshall at Notre Dame "Evolve Your Business by Stealing Innovations from the Greatest Source" NOTE: If you want to skip the backstory right to the biology business lesson, that starts at the 18:00 minute mark. In business, just like in nature, tiny incremental improvements are not enough. If your business strategy is tweaking,
- [Diary of a Professional Learner + MAJOR announcement](https://www.perrymarshall.com/49287/diary-of-a-professional-learner/) - When I was in Amway, 21 years old, trying as hard as humanly possible to become the next Diamond MLM superstar sensation, I’m pretty sure the hundreds of people who said “NO” (my friends and my parent’s friends) said no because they could tell I was cut out for way bigger stuff than that. Pink
- [Fist Fight at the Board Of Directors Meeting - part 1](https://www.perrymarshall.com/1846/fist-fight-pt1/) - After about 20 minutes the other marketing guy at the table says, "Perry, you sure are quiet over there. What do you think?" Uh-oh. He asked, and I just couldn't stop myself. Our happy little dinner meeting (complete with scalloped potatoes, chicken cacciatore and blueberry pie a la mode) suddenly experienced an abrupt change of direction.
- [Bad Ass Coffee & Big Ass Fans](https://www.perrymarshall.com/17793/bad-ass-coffee/) - I've written on numerous occasions about the marketing wizardry of Big Ass Fans, the Kentucky company who made an otherwise boring product into a highly successful brand personality. From time to time I get photos like this one from UK AdWords consultant David Rothwell, who's on vacation in Florida. A company called Bad Ass Coffee:
- [The Death of Affiliate Marketing on Google](https://www.perrymarshall.com/3120/death-of-affiliate-marketing/) - Yesterday on a teleconference Amit Mehta announced the death of affiliate marketing as we know it, on Google. (MP3 is available to R-Club members.) The days of "thin affiliates" brokering clicks on the Big G are over.
- [Critical litmus test for a brand new online business](https://www.perrymarshall.com/7381/new-online-business/) - Will says, "You know, I've been thinking" [I think know what he's gonna say next] "Why don't I start some kind of online business where I take orders and send them on to the manufacturers who ship stuff direct for me, and?."
- [The spiritual department at Planet Perry](https://www.perrymarshall.com/14850/voltage/) - People ask me for all kinds of advice, and for the most part that advice consists of business models, Unique Selling Propositions, clicks, traffic, offers, opt-ins and shopping carts. You know the drill. But I would not be doing my job if I didn't add that beneath all the strategies and techniques is a foundation of common sense and wisdom that can only be classified as spiritual. For example...
- [Dysfunctions, Addictions & the Financial Burning Bus – Part 9](https://www.perrymarshall.com/22175/financial-burning-bus-9/) - Every 4-Man Intensive is unique, but one last year especially stands out. This guy named Tim was up for his hot seat. For a little while it looked like we were going to head straight down the "marketing techniques" trail. Then I asked him some question about why he was in the business he was in, and about his business partner - then stuff started pourin' out. He was terrified his partner was gonna screw him.
- [Dysfunctions, Addictions & the Financial Burning Bus – Part 8](https://www.perrymarshall.com/22076/financial-burning-bus-part-8/) - Today I'd like to talk about some head trash I've had to clean out of my own brain. Very recently I got another Sozo session (I think this was my fifth one in 2 years) and something really interesting came up: Private Jets. I don't know about you, but when somebody says "Private Jet" to
- [Dysfunctions, Addictions & Financial Burning Bus, part 7](https://www.perrymarshall.com/22000/financial-burning-bus-part-7/) - My own journey of purging my inner head trash (however much I've gotten rid of so far, anyway) took about 10 years. Let me give you a brief idea of what my head trash looked like when I was in high school:
- [Dysfunctions, Addictions & Financial Burning Bus, part 6](https://www.perrymarshall.com/21682/financial-burning-bus-part-6/) - I told you about Kevin and his financial sabotage, his addictions to sex and gambling. I shared the story of me having this trigger with my son Cuyler, and most of it going away from a simple NLP session - re-wiring some of my software. My dad had been a pastor and he'd counseled a lot of people and if you know the stuff a pastor knows, not much surprises you. Nevertheless I was still in for some surprises.
- [Dysfunctions, Addictions & Financial Burning Bus, part 5](https://www.perrymarshall.com/21551/financial-burning-bus-part-5/) - Allow to tell you about my first experience of fixing my inner head trash...
- [Dysfunctions, Addictions & the Financial Burning Bus – Part 4](https://www.perrymarshall.com/21545/financial-burning-bus-part-4/) - In parts 1, 2 and 3 I told you about all the screwed-up-ness of Kevin, and me. I relayed the story I told to Kevin. And my own trip down the inner-head-trash rabbit hole. Before all this happened I had no idea why I did certain things. "Why do I _________?" Fill in the blank:
- [Dysfunctions, Addictions & the Financial Burning Bus – Part 3](https://www.perrymarshall.com/21539/financial-burning-bus-part-3/) - In parts 1 and 2 I told you about Kevin: A guy who implements even simple marketing assignments with difficulty, not because they're hard, not because he doesn't 'get it', but because somehow his shame and inner ick get in the way. He wrote me a candid email about his battles with gambling and porn addictions. He said,
- [Dysfunctions, Addictions & the Financial Burning Bus - Part 2](https://www.perrymarshall.com/21437/financial-burning-bus-part-2/) - Here's part 2 of Kevin's confessional.... Perry, After losing a couple hundred bucks gambling last night I left the casino feeling ashamed and depressed...
- [To Death's Door and Back Again, in Auto Manufacturing](https://www.perrymarshall.com/23437/roundtable-chronicles-3-years/) - A guy named John from Manitoba met me at a Ken McCarthy seminar in '09, came to a 4-Man Intensive and joined Roundtable. His company made aftermarket parts for trucks. He also supplied parts to specialty manufacturers who put them in their vehicles. In the wake of the '08 market crash, his customers' businesses were melting down. John's orders were falling precipitously. He hooked up with me essentially out of desperation...
- [Are You Creating Value...without Becoming Valuable?](https://www.perrymarshall.com/34804/are-you-creating-value-without-becoming-valuable/) - Most entrepreneurs are excellent at creating value for their customers. You know how to drive costs down, assemble a crack team, and apply 80/20 to their business and life. But are you yourself becoming valuable? From what I've seen, the answer is "Very rarely".
- [Dysfunctions, Addictions & the Financial Burning Bus - Part 1](https://www.perrymarshall.com/21431/financial-burning-bus-part-1/) - Some time ago, something I wrote in my newsletter triggered a client to treat my email box as a confessional booth. (I wouldn't necessarily encourage this today, as any such sins would be seen by my staff before it gets to me.) Anyway, here's Kevin's sordid tale:
- [Dysfunctions, Addictions & the Financial Burning Bus – Part 10](https://www.perrymarshall.com/22269/financial-burning-bus-part-10/) - Today, a story of how a seemingly trivial incident can drag you down for years.
- [Financial Head Trash MP3](https://www.perrymarshall.com/22180/financial-head-trash-mp3/) - I screwed up the webinar registration, so some folks missed the call. So I'm providing you with the MP3 recording of the call. Matthew Gillogly and I discuss:
- [From Divorce, Bankruptcy & Foreclosure to Liberation: 1 year](https://www.perrymarshall.com/22272/financial-liberation/) - In 2011 Tim got divorced; filed bankruptcy and experienced a foreclosure. Lost friends; experienced the death of a close mentor. Was depressed, struggled with faith. Asked himself "Who the hell am I and who am I?" Oh yeah, and he drank a lot. Then...
- [Jesus vs. the "Worm" Mentality of Organized Religion](https://www.perrymarshall.com/27148/jesus-vs-the-worm-mentality/) - I almost put my fist through the ceiling when I heard this. Today, a 13 minute clip from Ian Carroll - "How Can You Succeed, Let Alone Help Anybody Else, If You Hate Yourself?" There is a false, insidious belief that has crept into Christian belief that we are all 'worms' and God just sort
- [Stop Doing What You Do Best](https://www.perrymarshall.com/33138/stop-doing-what-you-do-best/) - Real 80/20 Liberation has nothing to do with DOING. It's not about reducing your workload by a few hours a week so you can get more done (although that's a happy by-product of the first baby steps). It's about liberating you so that your business works better when you're not even there.
- [Right Side of Google for Consultants](https://www.perrymarshall.com/43626/right-side-of-google-for-consultants/) - If you're a consultant, Google just handed you a big, giant strawberry. The right-side amputation of Google AdWords just ratcheted UP the competition on Google Search. Making consultants all the more necessary. If you're a consultant - AND if you're up on this latest change - the world's your oyster. It's never been easier to
- [Right Side of Google - Amputated](https://www.perrymarshall.com/43688/rightside/) - Google just hacked off the right side of search results. This signals a sea-change in Pay Per Click advertising. This latest move by Google is just the tip of the iceberg. There is much, much more. The four trainings have been recorded and you can still sign up! This training is with James &
- [8020curve.com: A Real Life Example](https://www.perrymarshall.com/29654/8020curve-com-a-real-life-example/) - Written by Brian Woodruff Note from Perry: You can make a LOT more money from your existing list than you're making right now. The 80/20 Curve shows you how. What follows will force you to THINK, but it'll be some of the most profitable thinking you do this year. Pay close attention - this is
- [30-Minute MBA in Persuasion & Articulation](https://www.perrymarshall.com/48354/30-minute-mba-in-persuasion-articulation/) - The video below is something you MUST watch, from beginning to end. 30 minutes. This video all by itself is a mini-MBA in the highest art of marketing. It represents the finest of how Social Media *should* be used - to inform, question, reveal, positively provoke, and educate. It stands in stark contrast to what
- [Jordan Peterson at Harvard: What are you supposed to do with your life?](https://www.perrymarshall.com/46917/jordanpeterson/) - Dr. Jordan B. Peterson's interview at Harvard University, where the host asks: What should students aspire to? Peterson's answer is a absolute barn-burner. Watch this 10 minute video. Then please scroll down because I have some very important remarks. What is your education for? This question is SO important. This is what an education is
- [Bitcoin Bubble & The Dot Com Crash](https://www.perrymarshall.com/48232/bitcoin-bubble/) - Is Bitcoin a Bubble? Perry Marshall explains: "This already happened. In 2001."
- [Bitcoin Nuclear Winter and my 2013 Prophecy](https://www.perrymarshall.com/48074/bitcoin-nuclear-winter/) - Bitcoin is $10,987 USD as of 8:07 am Wednesday November 29 2017. I saw this coming four years ago. Just over a year ago I called it again. At Tim Francis’ 80/20 Summit in Banff Alberta. Bitcoins were $600 then. *** I made the following PREDICTION on November 5, 2013 and sent it out to
- [Flickr images for Facebook Posts](https://www.perrymarshall.com/46358/flickr/) - How to access copyright-free images on Flickr for Facebook, in just a couple of minutes: P.S.: Your attribution in the Facebook comment or on your website needs to be similar to this: Photo by Angelo González via: freeforcommercialuse.org OR Photo by Angelo González (www.flickr.com/photos/ag2r/5374109158/) via: freeforcommercialuse.org Also - because Google ads don't have a way
- [3 things about Google Quality Score](https://www.perrymarshall.com/16260/adwords-quality-score/) - 1. QS is overrated. Based on studies and conversations with my extensive "AdWords brain trust" it correlates less and less with ad position and bid price. 2. Quality scores of 8 and 9 virtually do not exist....
- [Secrets of Cons, Scammers, Liars and Flim Flam Men](https://www.perrymarshall.com/14726/cons-scammers-liars/) - A long time ago, Tom Hoobyar and I were at a hotel and there was this motivational business rally going on. We peeked in the door of the hotel ballroom and people were standing on their chairs waving cigarette lighters in the air and cheering. The music was pounding and everyone was having a great time.
- [Tactical Triangle: The Ultimate in Marketing Simplicity](https://www.perrymarshall.com/2100/tactical-triangle/) - When Jack Born called me on the phone one day after his morning run and sketched out the triangle you're about to see, I instantly fell in love with it. This is the e=mc2 of marketing.
- [Black Mamba & Professor Pepperhead Meet AdWords, iPhones & Sputnik Mania](https://www.perrymarshall.com/1388/adwords-iphones-sputnik/) - The world is redesigning itself for the iPhone. I've just upgraded to my second. And Every month that goes by more of your visitors are finding you on their mobile device. The iPhone especially. Are you and your business ready for it?
- [Memo from a Pink Kool-aid Drinker](https://www.perrymarshall.com/1404/pink-koolaid/) - A very frustrated woman wrote to me on my blog and I'm going to show you her note in a minute. But before I do, a quick bullet: * If I were to do what a lot of guys do - and teach newbies that the way to make a lot of money on the Internet is by being my affiliate and selling my products - I would be committing some kind of crime. (A lot of people teach this, and since there's an endless supply of newbies, a lot of people going through the revolving door get taken advantage of.) Yes I have a good affiliate program, and yes my products sell well, but:
- [Abusive biker boyfriend](https://www.perrymarshall.com/47186/abusive-biker-boyfriend/) - Click here to register for my Total Eclipse event
- [Torture vs. Inspiration](https://www.perrymarshall.com/21453/torture-vs-inspiration/) - Who do you admire? For me one of the great joys in life is to watch great athletes perform. Sure, it could be sports, like Tiger Woods or Michael Jordan. But there's a lot of other sports.
- [Thanksgiving: "I've got this feeling…."](https://www.perrymarshall.com/24496/ive-got-this-feeling/) - It was exactly 15 years ago this week that my boss Wally called me into his office and fired me. It had been two years of "Perry is a sales guy just waiting to happen." Wally waited. And waited. And waited. Eventually push came to shove. Two days later a company I'd interviewed at, hired
- [Names & Details Changed. But the Story is 100% True.](https://www.perrymarshall.com/22393/true-story/) - Every bit of this story is true; only the names and places have been changed. (For reasons which will become obvious.)
- [Distrust The News](https://www.perrymarshall.com/45908/distrust-the-news/) - URGENT: The 2017 Marketing Meltdown and Why news is served up by the lowest-paid, least-qualified, least-trustworthy industry - and what to do about it:
- [United Airlines CEO supplies a !@#$%-ing priceless lesson for us all](https://www.perrymarshall.com/46411/bad-apology/) - Just too painful to watch! (It’s the customer service Darwin Awards story of the year) When United Airlines oversold flight 3411 by four seats, the crew offered $800 to passengers to reschedule. Nobody moved. United needed to put four crew members on the plane, so they randomly chose four passengers and commanded them to
- [10 Things Even a World-Class Marketing Strategist Cannot Do](https://www.perrymarshall.com/46387/10-things/) - Hi, I’m Perry Marshall. Wrote the world’s best selling books on Google and Facebook advertising, have consulted in 300+ industries, endorsed by the most famous people in the business. I’ve guided companies from “diapers” to hundreds of millions, even over a billion dollars revenue. But there are still ten things I cannot do (based on
- [A Cautionary Tale for Memorial Day](https://www.perrymarshall.com/26932/memorial-day/) - Rewind 20 years. I'm a senior in college. I'm 23 and I have that entrepreneurial ADHD can't-sit-still burn to do EVERYTHING and conquer the world. I've been married a couple of years. I'm taking a full load of courses in engineering school. I have a part-time job tutoring students at a nearby public school. I'm on the Engineering Executive Board at school. I'm also editor of...
- [Arel Moodie interviews Perry Marshall](https://www.perrymarshall.com/46271/8020-with-arel-moodie/) - VIDEO: If you set up rules for yourself and then you don't follow them, you sabotage yourself.
- [Orphan Story, Adoption Story](https://www.perrymarshall.com/19765/orphan-adoption/) - Snow White's mother the queen says, "Oh, how I wish that I had a daughter that had skin white as snow, lips red as blood, and hair black as ebony". Soon after that, the queen gives birth to a baby girl who has skin white as snow, lips red as blood, and hair black as ebony. They name her Princess Snow White. As soon as the child is born, her mother the queen dies. Orphan story.
- [Memo to EBAY and shareholders: Your $100 million problem](https://www.perrymarshall.com/45402/memo-to-ebay/) - I listed some equipment today to sell on EBAY. Something I haven't done in a loooong time. I was astonished at how clunky and buggy their ad listing interface was. One would think that it would be easier to give your money to EBAY than to Google AdWords or Facebook. Nope. EBAY's listing interface crashed
- [Fist Fight at the Board of Directors Meeting - Part 4](https://www.perrymarshall.com/2042/fist-fight-pt4/) - In Part 1 I told you the story of getting in everyone's face at a 'friendly' company dinner party, and how if they didn't do their friggin' research they'd fall flat on their happy faces. In Part 2 I told you about getting in El Presidente's face about the fact that they weren't even running an actual business because after 2 1/2 years they still had not demonstrated that they knew how to MAKE ONE DOLLAR. Then in Part 3, El Presidente struck back, accusing me of being a small-time player whose only expertise is creating income, not building real companies. He offers to buy my stock back for $100,000 at the end of the year, which would be a nice ROI. I write the board members:
- [5 Things You Must  Avoid on Your Local Business Landing Pages](https://www.perrymarshall.com/44466/5-things-you-must-avoid-on-your-local-business-landing-pages/) - There seems to be a ton of information about what a landing page should include, but what about things not to do on landing pages? Here's 5 big no-nos!
- [The Secret to Keyword Research for Local Businesses Adwords Campaigns](https://www.perrymarshall.com/44772/the-secret-to-keyword-research-for-local-businesses-adwords-campaigns/) - Keywords - the foundation of your AdWords account. You must have the right keywords so your ideal prospects can find you on Google. Here' the secret to succeed.
- [80/20, Adwords, & Archimedes - 4 Tips To Grow Your Business](https://www.perrymarshall.com/44709/8020-adwords-archimedes-4-tips-to-grow-your-business/) - Archimedes said “Give me a lever & a place to stand & I will move the world.” 80 percent of your levers get you nowhere & 20 percent will get you what you want.
- [6 Power Extensions of 80/20 In Your Business](https://www.perrymarshall.com/43988/6-power-extensions-of-8020-in-your-business/) - 80/20 is great for identifying WASTE. You can put these to use instantly: 120/20 Rule of profits, War on Waste Process, High Velocity Innovation & 3 More!
- [How to Sell ANYTHING with the Power Triangle: Traffic, Conversion, and Economics](https://www.perrymarshall.com/43665/how-to-sell-anything-with-the-power-triangle-traffic-conversion-and-economics/) - Use these marketing tips of the Power Triangle to boost sales. The first step is getting traffic: You gotta get human bodies, eyes, and ears, to sell to—without raising their defenses, if at all humanly possible. The next step on the list of marketing tips is conversion: You have to convince the person that what
- [4 Points For Successful Outsourcing - A 5 Minute Mind Makeover](https://www.perrymarshall.com/44027/4-points-for-successful-outsourcing-a-5-minute-mind-makeover/) - I’ve outsourced a LOT of copywriting jobs to my ace guy who channels my inner voice like a pro. Want to know how I did it? Get the tool I discovered here!
- [How to Build the RIGHT Team Using the 80/20 Approach](https://www.perrymarshall.com/43661/how-to-build-the-right-team-using-the-8020-approach/) - If you have 10 different projects going with all these subcontractors all over the world, you now have a full-time project management job on your hands, which is fine if you’re a great project manager. (I am not.) Eventually, you need someone you can completely trust, and who is under your complete control, to do
- [The woman who traded a gorgeous home for an even better business](https://www.perrymarshall.com/19122/house-or-business/) - This summer, Trisha came to my 4-Man Intensive from the Upper Peninsula of Michigan. Long ago she rented a house for $350 per month. In Chicago that would fetch you a tin shack under a bridge - but up there in the frozen tundra it grants you 3 bedrooms and a nice yard. Gotta love small town America! Not fancy, but the place keeps 'em warm when it's 40 degrees below zero. She still lives in that house now. She explained how a few years ago she was sorely tempted to buy a fabulous home...
- [Why Fancy Often Fails](https://www.perrymarshall.com/9982/technique-vs-ideas/) - When I was getting started in marketing, my favorite part was all the "unbelievably cool super flashy" stuff that I saw the masters do. Riveting headlines, ballsy copy, daring offers. The problem was, when I tried to do the same thing with my customers it just didn't sound right. It was almost like trying to stick a fancy drum solo in the middle of a country music song.
- [You Cannot Determine The Future From The Past](https://www.perrymarshall.com/44020/you-cannot-determine-the-future-from-the-past/) - How do you stay employed when Amazon is turning everything into a commodity? If it's digital or in a box, Amazon can deliver it. How do you compete?
- [Do You Wanna Make $10 Per Hour? Or $100, $1,000 or $10,000?](https://www.perrymarshall.com/44349/ten-thousand-dollars-per-hour/) - All around you, there are $1000 per hour and $10,000 per hour gems lying in the midst of ordinary $10 per hour busy work. And the thing is, gravity P-U-L-L-S us down to the $10 per hour stuff. Naturally. Our instinct to “keep busy” (which you probably learned in school) traps us in nearly useless
- [Professional vs. Corporate](https://www.perrymarshall.com/42907/professional-vs-corporate/) - The difference between the 2 is subtle & makes a huge impact on your marketing. Read more & avoid a massive mistake - Picking the wrong face for your business!
- [The LOWEST Point of My Career](https://www.perrymarshall.com/44307/lowest-point/) - Laura and I drove from Chicago to Nebraska over a steamy hot 4th of July weekend. We were driving our $1200 1985 Honda Civic whose engine had just $$$$ blown out 3 months before. We were buying gas on whatever fumes were left on our credit cards. I'd been demoted from my sales job to
- [The Benefits of Focusing on the Minority that is Driving You to the Next Level](https://www.perrymarshall.com/43646/the-benefits-of-focusing-on-the-minority-that-is-driving-you-to-the-next-level/) - At any given time, there are only three to four things you need to focus on to get your business to the next level. Three to four keywords in your present Google campaign. Three to four pages on your website. A couple of critical steps in your sales funnel. A couple of products. One or
- [Easy Way to make $100, $1000 or $10000 an Hour by making Your Day Count](https://www.perrymarshall.com/43650/easy-way-to-make-100-1000-or-10000-an-hour-by-making-your-day-count/) - Do you want to give yourself a raise? If you want to know how to make more money, then apply the 80/20 Power Curve to the time you spend in your day. An 8-hour day has 480 minutes. Let’s say you get paid $20 per hour. How much is the work you do actually worth?
- [The 80/20 Principle: Let 20% of Your Customers Generate 80% of Your Income](https://www.perrymarshall.com/43637/the-8020-principle-let-20-percent-of-your-customers-generate-80-of-your-income/) - A few years ago I held a seminar in Chicago called “The 80/20 Seminar for Direct Marketing.” To my knowledge, it was the first of such a conference or seminar. It cost $3,000 to attend and I had about 80 people in the room. All of them ran businesses of one kind or another, most
- [Chip On The Shoulder Marketing](https://www.perrymarshall.com/43983/chip-on-the-shoulder-marketing/) - How do you adapt generic marketing to specific markets? 80% of the job is understanding what THEIR chip on the shoulder is. How do you that? Find out!
- [Differentiation For Consultants: Biology Teaches You How To Stand Out](https://www.perrymarshall.com/44168/differentiation-for-consultants/) - What happens when you hang the shingle for your own consulting business and discover your "unique selling proposition" isn't "unique" at all? In fact, it's EXACTLY the same as everyone else's. In biology, that phenomenon is termed "Malthusian" where a population (your competition) grows faster than there's "warm bodies" available to do business with. So,
- [Become the Steve Jobs of your Industry](https://www.perrymarshall.com/44159/become-steve-jobs/) - Do you know how many products Steve Jobs invented? None. Jobs didn't create new inventions. The computer, tablet, mp3 player, and cell phone all existed before any Apple products came along. It could even be argued that his products were not any better than competitors. What separates Steve Jobs is what can separate YOU from
- [Be like Algae: Become Indispensable and Control your Destiny](https://www.perrymarshall.com/44162/control-your-destiny/) - Do you know how many products Steve Jobs invented? None. Jobs didn't create new inventions. The computer, tablet, mp3 player, and cell phone all existed before any Apple products came along. It could even be argued that his products were not any better than competitors. What separates Steve Jobs is what can separate YOU from
- [Getting Paid For Consulting: Pigs Get Fat. Hogs Get Slaughtered.](https://www.perrymarshall.com/44165/pigs-get-fat/) - Getting paid for consulting work can be tricky. You solve the problems of a company. You double their sales. ...And, suddenly, they've forgotten why they're paying you. Sometimes, it's a detriment to be REALLY good. In this video, I explain a few examples of how to structure consulting gigs so that when you patch up
- [A Master-Level Copywriting Secret Hiding Next to Your Bed](https://www.perrymarshall.com/44156/master-copywriting/) - You want to know what someone's innermost thoughts are? Read their diary. If you have a diary, you know that in those pages lie the blood and guts of your vulnerability. The desires, fears, worries and anxieties are all written in a tiny little journal next to your bed. If you were to open a
- [Everything I Know About Marketing In One Little Drawing](https://www.perrymarshall.com/44153/everything-i-know-about-marketing/) - One thing I learned from studying evolutionary biology is that the most brilliant ideas are also the most elegantly simple. A few short years ago, a good friend of mine distilled a lifetime of marketing knowledge into the shape of a tiny little triangle. If you learned to understand what was in the shape that
- [Facts about Drug Dealing for Fun and Profit … or Not](https://www.perrymarshall.com/43630/facts-about-drug-dealing-for-fun-and-profit-or-not/) - Have you heard of Tim Ferris’ book The Four-Hour Work Week? The original title was Drug Dealing for Fun and Profit, a tongue-in-cheek name for what was essentially a book about outsourcing. His book publisher said, “No way, Jose, we’re not using that title.” I bet he thought it would make for poor brand marketing.
- [Shout Out to the 30-Something Street Fightin' Man](https://www.perrymarshall.com/41793/street-fightin-man/) - There's a phase of life I call The Compression Zone. It looks something like this: Kid #3 just arrived. Kid #2 is still in diapers and kid #1 is barely out of diapers. The day starts when one of 'em starts screaming at 3:45am and the sweet honey-dew of sleep is OVER. Momma either stays
- [Stop Selling to Losers! The 5 Power Disqualifiers](https://www.perrymarshall.com/44067/5-power-disqualifiers/) - After four years of working the Vegas strip as a professional gambler, John Paul Mendocha was sitting in a restaurant booth with a couple of gambling buddies. His two friends were having an argument: “Yes you will.” “No I won’t.” “Yes you will!” “No I won’t.” Out came a Glock. The guy planted the barrel
- [FTC Outlaws Personality](https://www.perrymarshall.com/44050/ftc-outlaws-personality/) - The Federal Trade Commission announced today that starting January 1, 2017, the use of personality in marketing will be forbidden by federal law. According to the Office of the Executive Director, “Flamboyant personalities have foisted fraudulent schemes on the public for years, allowing enterprising individuals to prey on unsuspecting consumers who believed that they would
- [Professional vs. Primal in B2B Advertising](https://www.perrymarshall.com/42976/professional-vs-primal-in-b2b-advertising/) - Corporate vs. Professional takes on a new importance when it comes to style of writing used in advertising. This is something I’ve worked on for a long time.
- [Dilbert Cube Escape + Reverse Consulting Plan](https://www.perrymarshall.com/22328/dilbert-cube-reverse-consulting/) - One minute into this 2-minute audio clip, you'll see why this guy prefers to remain anonymous for right now. He's got a SWEET deal. A year ago, Mister S...
- [Quietly Building Equity & Wealth as you Grow Your Biz](https://www.perrymarshall.com/24720/equity-and-wealth/) - I interviewed banker Chris Hurn about building long-term equity. This is easier in some businesses than others. If you're in manufacturing or software development that might be easier than a service, consulting or publishing business. In this interview we discuss quietly building equity in the same commercial real estate that your business inhabits.
- [The most amazing, most unusual tribute](https://www.perrymarshall.com/26300/the-most-amazing-tribute/) - The other day, autoresponder king John Fancher belted out a riff, a tribute that was totally unexpected and utterly inspiring. In just 4 minutes and 35 seconds, John summarizes what made an extraordinary Influential Writer influential, like no one else I've ever heard. Listen and see if this isn't the most inspirational thing you've heard in a long time:
- [Just Exactly How Dead Is Your Privacy Anyway?](https://www.perrymarshall.com/43968/just-exactly-how-dead-is-your-privacy-anyway/) - My wife likes her Amazon Echo but it makes me very nervous since it hears everything we’re saying. So, I hired this guy on Fiverr and asked him this question: What is the privacy policy of the Amazon Echo Dot? In particular, how is it different from Gmail? Gmail knows all these things about me
- [Dave Frees: Selling to the Reptilian Brain](https://www.perrymarshall.com/27046/dave-frees/) - I held a 4-Man Intensive last week. In attendance was a certain Dave Frees, a Pennsylvania attorney who's also expert in communication and persuasion. A marketing ninja in his own right.speaking-david-frees Dave was talking to another member of the 4-man about selling and he went into this awesome rip about "selling to the reptilian brain." Enjoy this! 4 minutes long:
- [The Consulting Maestro Pole-Vault](https://www.perrymarshall.com/27863/pole-vault/) - Consulting is like Monopoly: The more squares you own on the board, the more exponentially profitable your business can be. At this 4-Man Intensive, an independent marketing consultant asked me a question. I drew him a picture of a tactical Power Triangle, like this:
- [Joe Sugarman: When the Federal government tries to "Help"](https://www.perrymarshall.com/29343/joe-sugarman-uncle-sam/) - Joe Sugarmans's company JS&A was a forerunner of gadget stores and gadget catalogs like Brookstone and Sharper Image. In this MP3 recording, Joe tells the story of the snowstorm that shut down Chicago, which then triggered Uncle Sam to almost shut down his company:
- [The gigantic horrible lie about education](https://www.perrymarshall.com/3138/gigantic-horrible-lie/) - Most of us are walking around with a set of lies in our head that we're only beginning to unravel. Everything I'm about to share with you, you've already known all your life, at some deep level. Today, the confirmation you were looking for:
- [Poodles vs. Wolverines](https://www.perrymarshall.com/29724/poodles-vs-wolverines/) - Poodles get their food and water bowl filled every day. They sleep on the couch, watch Seinfeld reruns with the kids. Their owners take them for trots down the sidewalk. Wolverines live in the woods, brave ice and snow, mark out large territories, sleep in the wild, eat what they kill. Poodles live in cubicles. Wolverines live free. Poodles think....
- [I Hate Kenny G. - Why Should You Care?](https://www.perrymarshall.com/43096/i-hate-kenny-g-why-should-you-care/) - I Hate Kenny G bit what in the world does my opinion about music have to do with your marketing efforts? Trust me...Puh-lenty! Read more & get the whole truth.
- [How to make $10,000 per hour with a beer in your bathtub](https://www.perrymarshall.com/26224/10k-per-hour/) - Got this email last week from Jay Harper of Red Apple Lipstick. How many marketing insights can you glean from his bathtub story? The three best answers win a copy of Niche Celebrity: I just finally finished your celebrity niche book. I finished it it in my bathtub at 4:30 in the afternoon, thanks to you. I know you get a thousand emails but how many of them for a naked guy in his bathtub, seriously hoping he doesn't drop his iPad??. Oh and juggling a beer. I wanted to tell you about a silly little success today.
- [Narrow Your Sales Focus & DITCH THE GUILT](https://www.perrymarshall.com/43679/80-20-selling/) - Some people persuade best by writing. Others sell with pictures. Some sell their ability to adhere best practices; others by astounding customers with originality and ingenuity. Some pluck heartstrings; others deliver cold, hard facts. It is exceedingly rare for one person to be able to successfully cover all marketing techniques or bases — even in
- [Rack the Shotgun: ELIMINATE and focus on who's left](https://www.perrymarshall.com/43671/rack-the-shogun-80-20/) - At age 17, my friend and colleague John Paul Mendocha dropped out of high school, hitchhiked to Vegas, and hustled for four years as a professional gambler. Every day, 50,000 people were showing up in Sin City expecting to go home with some loot. John resolved to do his very best to ensure that the
- [Rack the Shotgun to Disqualify or Identify Leads](https://www.perrymarshall.com/43675/disqualify-leads/) - After four years of working the Vegas strip as a professional gambler, John Paul Mendocha was sitting in a restaurant booth with a couple of his gambling buddies. The other two were having an argument: “Yes, you will.” “No, I won’t.” “Yes, you will.” “No, I won’t.” Out came a Glock. The guy planted the
- [5-Days to Greater Consulting Success: Day 5](https://www.perrymarshall.com/43519/whats-your-why/) - What's Your "Why"? Since you’re in Planet Perry, my guess is you’re NOT a money-grubbing, self-centered profiteer looking to amass as many shiny toys as you can. No, you have a grander dream. You see the consulting as a means to change your world…and the world of those you care about…for the better. Like Daniel…
- [5-Days to Greater Consulting Success: Day 4](https://www.perrymarshall.com/43513/assert-your-authority/) - Assert Your Authority When you go to the doctor, what does he or she make you do? Fill out this form. Wait until you’re called Go to the little room down the hall Take off your clothes Wait some more That’s an assertion of authority. You will give me information. Then you will wait. Then
- [5-Days to Greater Consulting Success: Day 3](https://www.perrymarshall.com/43501/double-your-fees/) - Double your fees My copywriter, John Fancher, makes about 30 times as much money as a consultant than he did 10 years ago when he first started working with me doing a few emails here and there. Not a bad income trajectory. How did he increase his income so dramatically? Well, about every two years,
- [5-Days to Greater Consulting Success: Day 1](https://www.perrymarshall.com/43489/how-do-i-find-more-clients/) - How Do I Find More Clients? Let’s get this one out of the way first since it’s the number one question I get from new consultants. Actually, it’s the number one question I get from old consultants too. That shouldn’t be. If you’ve been in the consulting game for a while and your number one
- [The One True Way to Become a Marketing Genius](https://www.perrymarshall.com/43052/the-one-true-way-to-become-a-marketing-genius/) - Tons of marketing gurus books courses seminars & coaching programs claim to make you a genius & deliver the Hidden Secrets of Marketing. There's only 1Real Way.
- [Information Entropy:  The Slobbering, Insatiable  Monster Devouring the Info Marketing Biz](https://www.perrymarshall.com/43527/information-entropy-the-slobbering-insatiable-monster-devouring-the-info-marketing-biz/) - Information Entropy Is an insatiable monster devouring the info marketing biz! It's worth a lot before someone has it & almost nothing after they have it.
- [Do You Have a Real Business? Or Just a Media Outlet?](https://www.perrymarshall.com/43520/do-you-have-a-real-business-or-just-a-media-outlet/) - Dan Kennedy once said, “Speaking is not a profession. It's media.” He defined profession as something where you pay your dues get a reputation & make $100K
- [3 Kinds of Learning & The One That Matters Most to You](https://www.perrymarshall.com/43057/3-kinds-of-learning-the-one-that-matters-most-to-you/) - There are three levels of education & learning.1st - facts and memorization. It’s the lowest form of learning, & its not really very useful. 2nd is formulas...
- [A Plan For Death of The Web - Besides Panic](https://www.perrymarshall.com/43383/death-of-the-web/) - Always yearning to “see around the corner,” long-time Planet Perry member Ben Gorelick posted this in our private Mastermind Forum: "Hey everyone, – At my mountain guide training school, a year ago, about 45% of our traffic was from mobile. It’s more than 80% now. – Facebook (especially) and apps/aggregators, Apple News are changing the
- [Business = Alchemy](https://www.perrymarshall.com/43046/business-alchemy/) - I’ll explain one of the most important & fundamental realities of economics. This simple truth I explain changed the way I see everything.
- [DANGER. Biggest change in AdWords in 10 years](https://www.perrymarshall.com/43271/biggest-change-in-adwords-in-10-years/) - Attention: Google just sliced off the ads on the right side and tossed them in the dumpster. Sort of like divorcing your high school sweetheart and throwing her off a bridge. Seriously. Remember: In the beginning there were ZERO ads at the top of Google AdWords. Now there are 4! Right side is all gone.
- [The Organic “Magnetism” of Showing a Real Personality](https://www.perrymarshall.com/43039/the-organic-magnetism-of-showing-a-real-personality/) - When you relax & show your company’s true personality people read between lines & you communicate with them on multiple levels. You attract like minded people.
- [Love Letters & Hate Mail: The Naked Truth About Attention & Controversy](https://www.perrymarshall.com/43031/love-letters-hate-mail-the-naked-truth-about-attention-controversy/) - Early On Big-Ass fans had a Rants & Raves section on their site. They used to post comments they got on their Big-Ass marketing. Find The Lessons Learned
- [B2B Headlines Hack - From A Women’s Magazine](https://www.perrymarshall.com/42993/b2b-headlines-hack-from-a-womens-magazine/) - How to Make Compelling Business-To-Business Headlines from Women’s Magazines by stealing ideas from The Grocery Store Checkout Lane
- [How to Convert Generosity into Free Publicity: A Lesson From Oprah](https://www.perrymarshall.com/42741/how-to-convert-generosity-into-free-publicity-a-lesson-from-oprah/) - Oprah's net worth is $3 Billion or so & doesn't think of herself as a business person but she's a marketer well worth your careful attention. Why? Find Out!
- [True & False Regrets](https://www.perrymarshall.com/43106/true-false-regrets/) - Ever heard the old proverb? “Nobody on their death bed ever said, I wish I’d spent more time in the office.” It’s guilt-inducement for people who “work too hard.” Often by people who don’t work hard enough. So you’ll go to more soccer games and stuff like that. My dad died when I was 17.
- [Building an Empire Vs. Building a Business to Support Your Lifestyle!](https://www.perrymarshall.com/42894/building-an-empire-vs-building-a-business-to-support-your-lifestyle/) - Most corporate people are empire builders. But it’s a shocking experience when the empire comes crumbling down because it was built on a pile of false premises.
- [Negotiating With A Six Year Old: Powerful Lesson For Marketers & Consultants](https://www.perrymarshall.com/42737/negotiating-with-a-six-year-old-powerful-lesson-for-marketers-consultants/) - Negotiating With A Six Year Old: What I learned & What You Can Learn From The Experience & How It Relates To Your Offer.
- [True Experts, Original Sources, and First Principles](https://www.perrymarshall.com/42818/true-experts-original-sources-and-first-principles/) - AKA: A Rarely Discussed “Secret Weapon” Wielded by All True Masters of Every Discipline. Be the very best, brightest, & highest paid in your profession!
- [Cutting Price vs. Adding Value](https://www.perrymarshall.com/42812/cutting-price-vs-adding-value/) - If you could raise your prices 20% tomorrow & not lose 1 customer, what would happen to your margins? If your margin is 10% now, it'd be 25% tomorrow!
- [The Curse of Perry Marshall](https://www.perrymarshall.com/42877/the-curse-of-perry-marshall/) - I finished, washed my hands & then the curse really kicked in.....I returned & stood there, I only snapped out of it when a guy asked me if i was ok!!
- [What Starbucks Teaches You  About Marketing Commodity Products](https://www.perrymarshall.com/42800/marketing-commodity-products/) - Back in 1992 coffee was a 65 cent item that came in a Styrofoam cup. Now there's Starbucks!. What can you learn about your market from Starbucks? Find out.
- [Replay: When Christmas Makes You Sad](https://www.perrymarshall.com/24905/when-christmas-makes-you-sad-replay/) - If Christmas does not make you sad, this message may not be for you. Feel free to move on to whatever's next in your day. However if you DO relate - if you're one of those people who struggles with the Holidays because of tough family situations, loneliness or losses, this is for you. On Christmas Eve,
- [Your Best Sales Pitch Can (Should?) Be a Rant](https://www.perrymarshall.com/42714/your-best-sales-pitch-can-should-be-a-rant/) - Marketing Advice For Advanced Marketers. Make more sales by finding your rant. Fixing Bleeding Neck Problems vs Preventing Them. Learn More Free.
- [10,000 Hours vs. 80/20: Eavesdrop on Roundtable](https://www.perrymarshall.com/29471/10000-hours-vs-8020/) - Roundtable Member Julius Park operates one of the nation's largest and most successful independent martial arts schools in Baltimore. He prepares world class fighters for MMA ("Mixed Martial Arts") matches. At our recent Roundtable meeting, Julius asks as question about "Ten thousand hours." I've often talked about how if you want to truly master something, you need to put in your "Ten thousand hours." He asks: Can you use 80/20 to shortcut your 10,000 hours?
- [How Teacher Bonds With Student - Eavesdrop on Roundtable](https://www.perrymarshall.com/30239/teacher-student/) - When you approach your student properly, you can start with ONE basic, mechanical thing.... ....and create an entire universe. Everyone author, speaker, consultant, teacher should listen to this recording. It's from...
- [“Freedom, Country Music, and Wealth”](https://www.perrymarshall.com/33934/freedom-country-music-and-wealth/) - Click Here to Watch the Video.
- [Thoughts on Isaac Newton](https://www.perrymarshall.com/34091/thoughts-on-isaac-newton/) - Click Here to Watch the Video.
- [What's wrong with being wealthy and successful?](https://www.perrymarshall.com/42323/whats-wrong-with-being-wealthy-and-successful/) - When I became an Aussie citizen recently, Malcolm Turnbull officiated the ceremonies. There were just eight of us becoming Aussie citizens and since I live within Malcolm's area in which he is a Member of Parliament, before he recently became Prime Minister, it was his duty to officially make me a citizen of this wonderful
- [A Slice of Mike Marshall, Search Engine Genius](https://www.perrymarshall.com/42316/mike-marshall-seo/) - About 3 years ago I invited Mike Marshall to be our special guest speaker at a Roundtable meeting. Roundtable is my highest level peer advisory group, and members fly in from across the globe to attend 3X per year. A handful of SEO people I knew raved about this guy, and he was willing to
- [Hell, Karma and Natural Selection](https://www.perrymarshall.com/42202/hell/) - My colleague Dave Dee, Marketing Director at GKIC, had an argument with a guy the other day. They were debating the “Leapfrog Principle.” Leapfrog is Dan Kennedy’s teaching that you don’t just obediently climb the ladder of your industry. That takes 40 years. According to those rules, you don’t get to actually become a leader
- [RIP Mike Seddon, Community Catalyst Par Excellence](https://www.perrymarshall.com/42072/mike-seddon/) - In June, Mike Seddon of the UK posted in our private Mastermind Club forum that he’d been diagnosed with terminal cancer. On Wednesday he left us. Three months to say goodbye. I met Mike in 2011 at a conference in Atlanta. We posed for a picture. Later we brought Mike on to one of our
- [Can you enjoy yourself when life is uncertain?](https://www.perrymarshall.com/41772/can-you-enjoy-yourself-when-life-is-uncertain/) - Do you constantly put yourself in impossible situations - simply because you’re eager and hungry for adventure and success - and then you find those situations get really unpleasant at times? I am always pressing MY envelope. I’m always taking risks to maximize what I can achieve. And that is scary. I constantly put myself
- [How to rivet your readers with "primal" ad copy](https://www.perrymarshall.com/16572/reading-level/) - Today I'd like to share one of my fave copywriting secrets. This secret helps me connect with you and other readers on an emotional level. It keeps you hanging out in Planet Perry long after you've abandoned the other haunts. The secret is this:
- [In All Labor There Is Profit](https://www.perrymarshall.com/33950/in-all-labor-there-is-profit/) - Ever felt like you're just spinning your wheels? I can remember pitching the Amway program 118 times in a row without a single sign up. Brutal.
- [Why Star Principle is the Most Important of All Business Strategies](https://www.perrymarshall.com/34164/why-star-principle-is-the-most-important-of-all-business-strategies/) - Check out the video here.
- ["Maybe it's NOT the economy, stupid."](https://www.perrymarshall.com/1816/not-the-economy-stupid/) - On April 15 my wife contacted our accountant to make sure he'd remembered to file an extension for our taxes. Three days later she got an email back from him that said, "Yes, I did file the extension, and of course I went home at 6pm on April 15." An accountant who goes home at 6pm on tax day? Are you kidding me? That sounds like a punch line to some kind of stupid joke.
- [September 27 Prophecy Captured on Video: "Suppose the economy goes over the edge..."](https://www.perrymarshall.com/1841/internet-economy/) - Last September I held my now-famous "Autoresponder Seminar" in Chicago, which as it turns out, was only days before the stock market went into free fall: Here's a video from the very first 10 minutes of the seminar, talking about "Let's say a bunch of big banks and stuff start going out of business and let's say people are getting on TV on a presidential debate and they're saying, "This is the worst thing since the depression!" I go on to talk about how online marketers will go on to survive and thrive:
- [Prison Sentence, Marketing on Autopilot & the Strangest Story You've Ever Heard](https://www.perrymarshall.com/1852/prison-sentence/) - I have a true barn burner for you today. This one is WELL WORTH YOUR TIME. I have a customer, Bill Bailey, who sent me one of the strangest emails I've ever gotten, just a month before my Autoresponder Seminar last September: > I have never discussed this with you but March 30-June 28, 2007 I > spent in the federal prison camp in Pensacola. Long story but > basically I was a little too aggressive in some of my data collections > methods and got the attention of the FBI (!) and next thing I know I'm > being indicted and sent to prison (not to mention the $700K in legal fees > and $150K in restitution.. ouch!).
- [Feel the wind in your hair](https://www.perrymarshall.com/1889/wind-in-your-hair/) - I'm writing this from far northern Wisconsin where the summer days are long, the morning air is cool and the nights are so brisk that in the deep woods you hear no insects at night. Only silence, occasionally interrupted by the call of a loon on the lake. I'm with my 10 year old son Cuyler and we're doing the father son thing for a couple of days. We're sleeping in a tent and let's just put it this way.... in the wee hours of the morning, if nature calls, a battle ensues. A battle between the warmth of the sleeping bag and the discomfort of my bladder. I have resigned myself to the reality that the bladder always wins in the end :^>
- [Arbitrage vs. Alchemy](https://www.perrymarshall.com/1927/arbitrage-vs-alchemy/) - Subscriber Nick Neilson defines the two fundamental approaches to business as: Arbitrage vs. Alchemy Arbitrage means:
- [The Yin and The Yang of Media and Traffic Expertise](https://www.perrymarshall.com/1929/yin-yang/) - The Yin: If your entire business is dependent upon one source of traffic, one advertising medium, your business is a train wreck waiting to happen. The Yang: If you are really, truly proficient at the use of one source of traffic, one form of advertising media, you can always cherry pick lucrative advertising opportunities and make money, regardless of what is going on in the market.
- [When you finally reach the highway, take your foot off the brake](https://www.perrymarshall.com/1951/foot-off-the-brake/) - Untold legions of people clamor, search and struggle to find a market that actually pays. The quest to find that place where passion and talent intersect with market demand is a long journey for some. But here's the thing: Once you find it, success is only a matter of being a little more thorough than everyone else. From that point forward, you can go as fast as you want to go.
- ["Finding your voice"](https://www.perrymarshall.com/1961/finding-your-voice/) - I just got off the phone with the CEO of a $10 million software company. He said, "We're trying really hard to put our personalities 'out there' more, write more, blog more. It's kind of a struggle, we're not really used to being big-ego front men...
- [Bad economy+20 years in biz+New Inspiration = 309% over last year](https://www.perrymarshall.com/2006/309percent/) - "We have been in business for 20 years and on the web for over 10 years so this is not a new start-up where huge percentage increases are commonplace. Since Adwords Bootcamp, we have had more orders than ever before. "Our website sales for July were up 309% over this month last year. I can only attribute that to the changes in our adwords account and from what I learned in the Adwords Bootcamp.
- [What I learned about Google from Dan Kennedy](https://www.perrymarshall.com/2067/what-i-learned-from-dan-kennedy/) - Today I'm known all over the world as "The Google AdWords Guy" but I was hanging out in Planet Dan before Google even existed. Let me tell you something I learned from Dan early on, that helped me when Google ads suddenly came on the scene. Dan started doing infomercials when they were brand-spanking new. A law had changed which suddenly allowed TV stations to sell big chunks of airtime to advertisers. Prior to that, TV stations just went dark at night. Suddenly for a few hundred bucks, a TV stations was willing to leave the lights on and stick a videotape in the tape machine. I remember this one time - I'm guessing it was 1984 or something - I was watching TV late one night and...
- [Taking "Marketing on Autopilot" to a whole new level](https://www.perrymarshall.com/2078/marketing-on-autopilot-2/) - Finn Peacock of Australia is one of the graduates of my personal AdWords coaching "Bobsled Run." He's an engineer turned entrepreneur, who started out selling a highly technical e-book on a very specialized topic. ("PID Loop Tuning" in case you're wondering.) After polishing his marketing campaigns he exceeded his income as an engineer, and essentially saturated his tiny market. All of this is completely automated with Google ads, to the point where he's barely touched that business in 2 months. It runs on autopilot.
- [2 Killer MP3's with me & Content Czar Copywriter Joshua Boswell](https://www.perrymarshall.com/2085/perry-joshua/) - Interview #1: Joshua interviews me - and I talk about TWO crucial things:
- [How to get a GREAT job (or consulting gig) in a sucky economy](https://www.perrymarshall.com/2135/how-to-get-a-great-job/) - I have a personal friend who lost her job at a major newspaper 6 months ago. This morning we were composing possible opening statements for her "sales letter", using the strategy I devised: Dear Mr. Jones:
- [Down & Out & Only $200 to Invest](https://www.perrymarshall.com/2121/marketing-education-2/) - A kind gentleman wrote me this note this week:
- [How to make money with Google AdWords](https://www.perrymarshall.com/2130/how-to-make-money-with-google-adwords/) - Got his note from a frustrated customer this morning: Perry: I have spent hundreds and hundreds of dollars on all kind of products that supposed to show how to make money with Google Adwords. I have followed thru on all the products, but in the end, they all did the same, nothing. My family lost our beautiful daughter very suddenly and unexpected. She was only 31 years young. Since her loss, I have been trying to make a living with Google Adwords, but with no luck. I have about come to the conclusion that the only ones who are making money are the ones selling these plans. Since our daughter's death, I have been trying to use Google Adwords to make money so I can find more time to spend with my family. Can you make any suggestions as to what I can do to get started making money with Adwords? Sam
- [How to [NOT] Make Money on the Internet](https://www.perrymarshall.com/2188/make-money-on-the-internet/) - The other day I made a post about affiliate marketing and got this comment on my blog, from a beginner named Layne: "I like the way you explain things Perry, but as a newbie I gotta admit: from where I'm sitting, it seems that the only way to be successful in any of this is to be a part of the "clicks" that are already formed when it comes to affiliate marketing. You guys all promote one another's products, seminars, books, etc. It's like the ole boys club - and the rest of us aren't even invited. :^)"
- [PJ Eby:  The Leverage Point & the Million-Dollar Question](https://www.perrymarshall.com/3141/pj-eby-the-leverage-point-2/) - I'd like to direct you to a groundbreaking 2-hour interview Jack Born and Bryan Todd did with PJ Eby. PJ is a mindhacker extraordinaire and I love his "engineering way" of slicing through mental cobwebs. We've posted a 2+ hour interview in the Renaissance Club members' area. You can get the highlights for free here. In the interview PJ tells you:
- [Thinning the Herd vs. Fattening the Herd in Google AdWords](https://www.perrymarshall.com/4861/adwords-thinning-the-herd/) - The editor at Google doesn't necessarily even care about the money. She only cares about keeping her job. And Google doesn't care about you. They don't care about your business. They don't care whether you win, or if the other guy does. What difference would it make to them? They're a $20 billion mega-corporation with thousands of employees.
- [Huge News from Me & the Big G!](https://www.perrymarshall.com/4876/important-new-announcement/)
- ["Squeeze" Pages & the Case for Conversion Optimizer](https://www.perrymarshall.com/8841/squeeze-pages-conversion-optimizer/) - If you use Google's conversion code on your thank-you pages to track actions, leads, opt-ins or sales, Google Conversion Optimizer allows you to bid on the cost of the lead instead of the cost of the click. You set your target Cost Per Action and Google's bots go out and look for more traffic that converts at that price. So let's say you normally pay $1.00 per click...
- [Money / Success / Adwords vs Your Critter Brain](https://www.perrymarshall.com/9117/adwords-vs-critter-brain/) - My team brought my attention to R.C. Peck, an independent investment advisor. I loved his analysis of the "Critter Brain" which I myself often refer to as "Lizard Brain." It's the part of us that's tempted to act like an animal when we need to think clearly and act rationally.
- [Facebook Ads Success Story: 90% Cost Savings](https://www.perrymarshall.com/9748/facebook-ads/) - Thomas Meloche of HomeSchoolAdvantage.com sells a software tool for accelerated learning. He budgeted $20,000 for advertising on Facebook and getting beta testers. But it only took $2,000 to get the results he wanted - 90% less than he thought. In this interview, he gives away his $5,000 "Spaghetti Sauce" principle (and yes I agree, it really will turn into a $5,000 tip for some folks!) and talks about the difference between Google advertising and Facebook advertising:
- [Gödel's Incompleteness Theorem: The Universe, Mathematics and God](https://www.perrymarshall.com/10043/godels-incompleteness-theorem-the-universe-mathematics-and-god/) - Godel's Incompleteness Theorem has profound implications for how we understand the world.... Read more »
- ["How to get new customers without spending a fortune" - MP3](https://www.perrymarshall.com/10975/how-to-get-new-customers/) - How can you get new customers to your website without a major investment? How can you get more prospects, sales leads and sales? On Monday August 16 at 1pm London Time (12pm GMT) Bryan Todd and I will cover 5 traffic sources and the pros and cons of each:
- [James & Joseph Bridges: Facebook Fan Page How-To's](https://www.perrymarshall.com/13119/facebook-marketing/) - James & Joseph Bridges are speaking at my Austin Thanksgiving Seminar November 20-21. Here's a preview of their highly entertaining, actionable information:
- [Read this if you're "paying attention" today, December 29](https://www.perrymarshall.com/14286/december-29/) - A lot of folks are cynical about new years resolutions, but you should set them. Zero goals = zero personal accountability. Nobody ever drifts into a major accomplishment.
- [Immersion and the Fantasy Mastermind](https://www.perrymarshall.com/17926/immersion/) - I've been banging on pots and pans since I was 11 or 12 years old. An incurably rhythmic guy. A few years ago on my birthday, I finally admitted to myself that I was a drummer at heart. I said, "I have no idea where this is going and I'll probably never make a dime playing drums. Well screw it, I love music and I'm just going to buy myself a drum set for my birthday." (Ever have trouble giving yourself permission to just have fun? Ever have to talk yourself into just doing something you enjoy?)
- [Detailed case study: Sales leads up 272% & lead cost down 70% for a local biz](https://www.perrymarshall.com/18543/scalability/) - Bill Crawford of Lisle Illinois won first prize in our Bobsled Run. In less than 6 months he transformed his local basement waterproofing business. He spiked his leads 272%, cut his cost per lead 70%, and flooded his cash register with sales. Read his entire report here.
- [Rainmaker Head Trash Part 1](https://www.perrymarshall.com/22037/rainmaker-head-trash-1/) - Yesterday I was talking to Matt Gillogly and he said to me, "If I have another conversation with a guy who thinks he's gonna go out and do marketing for local plumbers and flower shops, I think I'm gonna scream! People are thinking WAY TOO SMALL." Disqualifier Numero Uno for *any* business deal you ever get into is this:
- [Rainmaker Head Trash part 2](https://www.perrymarshall.com/22051/rainmaker-head-trash-2/) - Transcript of a conversation Matt Gillogly had with a customer last week: Matt: "How much do you need to make a month to live, really live. Not eat Alpo, not stress out about buying gas. Have peace of mind. How much each month?"
- [Roundtable Chronicles for October 4, 2012](https://www.perrymarshall.com/23902/roundtable-oct4/) - Last year Brad came from Australia to Chicago to repair a sagging business. He'd been killin' it 4-5 years ago, he was king of his niche. But Youtube and competitors and net gnats gnawed away at his business and by 2011 he was not drinkin' the happy juice.
- [A Little Known Robin Williams Story](https://www.perrymarshall.com/33767/a-little-known-robin-williams-story/) - "Years ago I learned a very cool thing about Robin Williams, and I couldn’t watch a movie of his afterward without thinking of it. I never actually booked Robin Williams for an event, but I came close enough that his office sent over his rider. For those outside of the entertainment industry, a rider lists
- [Social Media Epiphany at a Neal Morse concert](https://www.perrymarshall.com/23972/social-media-epiphany/) - The other night I went to a concert in Chicago, with multi-instrumentalist Neal Morse and his extraordinary percussionist Mike Portnoy. Between Neal's band and two guest bands, it was five hours of Progressive Rock musical bliss. I noticed something strange and interesting during the concert:
- [Content Advertising in Gmail + the Gmail "Funbox"](https://www.perrymarshall.com/2274/gmail-funbox/) - People sometimes ask me how to target Gmail as a placement in the Content Network. This video shows you how:
- [A Call to Arms for Entrepreneurs of Faith: Ian Carroll on Poverty & Wealth in the Kingdom of God](https://www.perrymarshall.com/25292/destroying-average/) - For far too long, people of faith have embraced poverty as though it's some kind of virtue. In this barn-burning message, Ian Carroll of Greater Chicago Church demolishes this false idol and pinpoints the real tension between poverty and wealth. The real question is: Do you own your wealth, or does your wealth own you? And what is YOUR wealth going to accomplish?
- [Solidarity](https://www.perrymarshall.com/1856/solidarity/) - A year and a half ago, my kids' buddy Alex Smiley, 11 years old, was diagnosed with Leukemia. He went through a series of punishing Chemotherapy treatments and finally was pronounced cancer-free last fall was pronounced cancer free. A month ago the Leukemia came back. Alex has chosen to stand up and FIGHT.
- [NOT the smartest guy in the room](https://www.perrymarshall.com/30301/smartest-guy-in-the-room/) - I spent a week at “Fantasy Drum Camp” in Cleveland. I’m a drummer and it was 5 days of in-your-face, 14 hours a day immersion. The teachers were the best in the world. Like Steve Smith who played on all the famous Journey songs, which don’t even hint at his jazz skills, and Peter Erskine with 600 albums including Steeli Dan, Diana Krall, Joni Mitchell and Linda Ronstadt. I spent all day in class with each instructor. Then played music with them at night. Awesome. You know what the best part of the whole thing was?
- [The Compound Interest of Ritual](https://www.perrymarshall.com/35566/the-compound-interest-of-ritual/) - One of the most important things you can decide...as a marketer, as a business person, as a human...is "What am I going to earn compound interest on?" And whatever you decide to earn compound interest on, it oughta become a daily ritual for you. Watch my short video to see what I mean by ritual and interest.
- [How to Bust Through "Mental Revenue Blocks"](https://www.perrymarshall.com/35486/bust-through-revenue-blocks/) - I think "mental revenue blocks" are often more powerful and impenetrable than the marketing blocks, or staffing blocks, or product blocks. And here's my advice on how to blow them out of the water....
- [10 Tips On How To Be Unsuccessful](https://www.perrymarshall.com/35690/how-to-be-unsuccessful/) - I don't normally do "guest blog posts", but I saw this from my friend, John Rinaldi, and I couldn't resist. Mid-February is "reality check" time for those resolutions you made 6 weeks ago. Time to check yours against John's "10 Ways to Be Unsuccessful".
- [Dance Naked Around the Fire (men only)](https://www.perrymarshall.com/36200/dance-naked-around-the-fire-men-only/) - With my ever expanding interest in inner healing - getting rid of our collective “financial head trash” - and all other kinds of head trash as well - I am announcing a retreat. This retreat is for men only.
- [Marketing and Life Insights from an A*#hole and First-Time Author](https://www.perrymarshall.com/36614/insights-from-an-ahole/) - My friend Joshua Russell shares some hard-won lessons he learned from being a cowardly, flawed, a*#hole. Not for the timid...
- [Letter of Desperation](https://www.perrymarshall.com/23925/letter-of-desperation/) - This week I received a desperate letter from a 27 year old guy, a long-time customer who's "circling the drain," pleading for help. I took it to my Roundtable meeting yesterday and read everyone the letter, omitting his personal details. This triggered a wide-ranging 25 minute conversation among my Roundtable members, spanning...
- [My First Heckler](https://www.perrymarshall.com/23087/my-first-heckler/) - At the Sunday morning of my first-ever seminar in 2006, I gave an optional spiritual talk. (I've made a practice of this since. I've found lot of people appreciate these talks.) The day before, I told everyone...
- [A "Frying Pan Upside the Head"](https://www.perrymarshall.com/34185/a-frying-pan-upside-the-head/) - How a concussion sustained during a flag football game forced one entrepreneur to "do nothing" for a few days...and gave him a new vision for the future. Listen to my brief interview here.
- [Speeding up to slow down to speed up](https://www.perrymarshall.com/9828/speeding-up/) - Do you ever have days where you do nothing but sit at your computer and answer emails and at the end of the day you're completely exhausted and you still don't feel like you got anything done? In my early days as a salesman, somebody told me, "Massive action solves every problem." That has to be one of the worst pieces of advice I ever got from anyone.
- [A House Built on Sand Will Not Stand](https://www.perrymarshall.com/35208/a-house-built-on-sand-will-not-stand/) - I don't want to say, "I told you so", but... This week the Wall Street Journal reported that, come January, Facebook "will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates."
- [Internet Dog Years, 3 Meals a Day & Google vs. China](https://www.perrymarshall.com/35105/china-3-meals-a-day/) - I went to dinner with Robert, a Chinese guy who’s a futures trader. I first met Robert 12 years ago. Back then he was a scrapping young entrepreneur. Today he’s a wealthy currency trader who lives in a million dollar condo in Guangzhou, the Silicon Valley of China, where real estate is as expensive as
- [That’s China, baby!](https://www.perrymarshall.com/35041/thats-china-baby/) - Tannah’s prayer: Dear Jesus, China is great. Everyone is beautiful and healthy, and Lor-- sorry, YOU know that they got the whole food thing right. But if I could never use a squatty-potty again in my whole life, I would be infinitely happy. Thanks. Amen.
- [Orphan Story, Adoption Story Part 2](https://www.perrymarshall.com/34940/orphan-story-adoption-story-part-2/) - Q: Why are all popular movies orphan stories? A: Cuz we’re ALL orphans, that’s why.
- [Orphan Story, Adoption Story & First Words at the Zoo](https://www.perrymarshall.com/34919/orphan-story-adoption-story/) - Zoe’s first word in English was “Koala.” That was exactly three years ago at the Guanzhou zoo. Today we took our new son (“ZJ” has stuck as his new name) to the Zoo, with Zoe and Uncle Bryan and the older kids. Zoos draw out children in a special way and the Guanzhou zoo is great.
- [Max and the Toad Hotel](https://www.perrymarshall.com/34902/max-and-the-toad-hotel/) - When you get away from the everyday routine, you really notice things about people...even the people closest to you...that sometimes slipped past you when you're at home. When I got this message from Deb about her grandson, Max, I knew it was the right time to share it.
- [Little China Man, Trans National Rock Band, and the Box of Chocolates](https://www.perrymarshall.com/34891/little-china-man/) - Not long after we got married, Laura and I were driving in the car. Someone on the radio was talking about adoption. Maybe it was foster care. Laura said, “I want to do that.” “You want to do WHAT?????”
- [Countdown to Adoption #2](https://www.perrymarshall.com/34821/countdown-to-adoption-2/) - We adopted Zoe three years ago, almost to the day. In fact we will arrive home this December 18 which is the same day we got home with Zoe in 2011. How time flies. OK so how does adopting a kid *really* work?
- [Time Suck or Gravitational Slingshot?](https://www.perrymarshall.com/34811/time-suck-or-gravitational-slingshot/) - At my most recent 4-Man Intensive, there was a guy who reminded me a lot of me...a go-getter entrepreneur with lots of hobbies, ministries, and side projects he's passionate about. He explained to me that if he pursues his outside passions too much, the other principals in his business, his family members, might see it as him shirking his responsibilities...they may even label it laziness. So I told him a story about a space slingshot.
- [Do You Know Anyone Who Actually Works 4 Hours a Week?](https://www.perrymarshall.com/34278/4-hours-a-week/) - Tim Ferriss's brilliant book, "The 4-Hour Work Week", was loaded with time-saving, money-saving insights. But do you know any wealthy person who actually works only 4 hours per week? I do. Watch the video.
- [From Zero to Nearly 1 Million Downloads a Month: Interview with John Lee Dumas, Titan of Podcasting & Founder of "Entrepreneur On Fire"](https://www.perrymarshall.com/34050/interview-with-john-lee-dumas/) - John Lee Dumas is founder of the amazingly popular "Entrepreneur On Fire" podcast. It is one of the most downloaded money & business programs in the world. In this interview he describes... -Exactly where he gets his money from, and how much -How he tackled the "Chicken And Egg" problem of starting from scratch -John's
- [My Most Viral Facebook Post Ever](https://www.perrymarshall.com/33891/my-most-viral-facebook-post-ever/) - A couple of weeks ago when Robin Williams passed I posted an article on Facebook. The article explained how Williams insisted, in his contracts or "riders", that the film production companies he worked for hire a certain number of homeless people. It was the most viral posting I've ever made. Nearly half a million likes
- ["Just Tell Me What to Do!" Haircuts and the Tyranny of the Left Brain](https://www.perrymarshall.com/33141/just-tell-me-what-to-do-haircuts-and-the-tyranny-of-the-left-brain/) - I was consulting with a client, Michael, recently and he made this comment... "Perry, I've been applying 80/20 to my life and business for the last year or so, and now I have a very odd problem. I don't know what to do in my free time. Tell me what I should be doing because
- [Who Should NOT Come to the Star Principle Seminar](https://www.perrymarshall.com/33424/who-should-not-come-to-the-star-principle-seminar/) - I believe that many people say they want to work 10-20 hours a week but really, subconsciously, they want to keep working 60-80 hours per week. They want to stay on the hamster wheel because they've never experienced the growth, creativity, and insight that comes from hopping off the wheel. They can't imagine that working less leads to more success.
- [What do people really need?](https://www.perrymarshall.com/33843/what-people-really-need/) - "People don't really need art, music, literature, newspapers, historians, wheels, calendars, philosophy...all people need is a cave, a piece of meat, and possibly, a fire." -Pat Steel, Young & Rubicam, from Rosser Reeves' Reality in Advertising
- ["Now that You Put it that Way, It's Obvious"](https://www.perrymarshall.com/33420/now-that-you-put-it-that-way-its-obvious/) - Richard believes many businesses owners have huge potential, tremendous opportunities, that are not obvious to them. Many business are Stars waiting to happen. But often it takes a new way of seeing, a new way of evaluating, to open their eyes to the possibilities.
- ["I Make No Apologies for Simplicity"](https://www.perrymarshall.com/33418/i-make-no-apologies-for-simplicity/) - Richard explains why he does not deliver "PhD theses" on business and investing...why he will not provide complex theories and analytical tools at the upcoming Star Principle Seminar...why the insights you receive there will NOT make your life more complicated.
- [What to Do if Your Business is Not a Star](https://www.perrymarshall.com/33416/what-to-do-if-your-business-is-not-a-star/) - Richard can't imagine why anyone would want to work for a company that's not growing fast. Or why any entrepreneur would want to run one. Or why any investor would want to invest one. But what do you do if your business is not a STAR?
- [The Little Company No Venture Capitalist Would Touch, that Richard Turned to Gold](https://www.perrymarshall.com/33405/the-little-company-no-venture-capitalist-would-touch-that-richard-turned-to-gold/) - Richard tells Perry how he employed his Star Principle formula to identify a "supernova" future for a small company no other venture capitalist would touch.
- [Entrepreneurial Geniuses or Right Place, Right Time?](https://www.perrymarshall.com/33402/entrepreneurial-geniuses-or-right-place-right-time/) - Sometimes, entrepreneurs who build fast-growth companies from the ground up are hailed as geniuses. Often, they're just in the right place at the right time...and savvy enough to jump on the right bullet train and ride it to riches.
- [How to Find Needles in Haystacks](https://www.perrymarshall.com/33400/how-to-find-needles-in-haystacks/) - Richard has invested in 16 companies. Eight of those never fulfilled their "star" promise. But eight did.
- [Attention Entrepreneurs: You're Not Going Anywhere without this...](https://www.perrymarshall.com/33398/attention-entrepreneurs-youre-not-going-anywhere-without-this/) - Richard reveals his very simple formula for making investment decisions...decisions that have helped him compile a "hit rate" most investors would give their right arm for.
- [The Genius Behind Performance-Based Expansion](https://www.perrymarshall.com/33396/the-genius-behind-performance-based-expansion/) - While the management consultant mindset focuses narrowly on concocting a mythical "perfect business strategy", Bills' entrepreneurial mindset focused solely on what worked, what got results, and then built that in to every contract. Richard shares how he had the "time of his life" pursuing this simple yet profound strategy.
- [Simplicity Lessons from The Laziest Man in the World... and My 3-Year Old Daughter.](https://www.perrymarshall.com/33361/simplicity-lessons-from-the-laziest-man-in-the-world-and-my-3-year-old-daughter/) - Richard Koch tells Perry... ...why the book he's writing on "simplicity" is one of the hardest books he's ever written. ...the lessons we can learn by watching a 3-year old watch "Dora the Explorer" on an iPad.
- [A Jedi has fallen: Mike Marshall, 1966-2014](https://www.perrymarshall.com/33450/mike-marshall/) - I am sad to report one of the true geniuses in the marketing business has left us and gone to his reward. Mike is the smartest Search Engine Optimization guy I personally ever met. Mike came to my Roundtable group a couple of years ago and blew our minds.
- ["If At First You Don't Succeed, Quit"](https://www.perrymarshall.com/33354/if-at-first-you-dont-succeed-quit/) - Richard Koch was fascinated by the 80/20 Principle from the age of 19. He always knew there was a way to get more results from less effort. But he didn't REALLY know it until an event of "impending doom" loomed over his life.
- [When Richard Discovered that Working Harder Doesn't Work](https://www.perrymarshall.com/33341/when-richard-discovered-that-working-harder-doesnt-work/) - When Richard Koch's bosses at Boston Consulting Group told him he wasn't producing the heavy-duty analysis they expected of him, he buckled down, redoubled his efforts, worked 70-80 hours per week, drove himself to distraction, threw several personal relationships under the bus...and his results did NOT improve.
- [How Sam Carpenter's Book "Work The System" Revolutionized My Thinking](https://www.perrymarshall.com/33289/how-sam-carpenters-book-work-the-system-revolutionized-my-thinking/) - Sam Carpenter's book "Work The System" revolutionized my thinking. It was more accessible and applicable than other approach. This is a great intersection of Sam's systems thinking with my obsession with "That special 1% that delivers 50% of the results."
- [Which Brain Are You Using Today?](https://www.perrymarshall.com/32984/which-brain-are-you-using-today/) - I believe that I have two brains. One brain is an intelligent and hardworking officer. I need my second brain for real breakthrough. My lazy and intelligent brain. My commander brain. My breakthrough ideas come ONLY from my lazy and intelligent "commander" brain, never from my rational and hardworking "good soldier" brain.
- [What you do when you’re 10,000 miles away and your basement’s flooding](https://www.perrymarshall.com/32943/connect-sense-remote-monitor/) - Last Monday I was about as far away from home as I could possibly get. I was in Rajahmundry India. Which is about an hour from the Bay of Bengal in the southeast part of the country. To get to Chicago from Rajahmundry, you take a 2:30pm flight to Hyderabad. Then you catch the 9pm
- [Do You Practice this Entrepreneurial "Discipline"?](https://www.perrymarshall.com/32886/do-you-practice-this-entrepreneurial-discipline/) - Most of us entrepreneurs rush from task to task, fire to fire, crises to crises, project to project. I’m guilty too. And when something good happens…when we finally GET what we’ve been working for…we land a big client or we pull off a great product launch or we hit a revenue goal or whatever…we just kinda mumble and move on to the next thing. That must stop.
- [Prospering in Babylon](https://www.perrymarshall.com/32153/prospering-in-babylon/) - Do you feel conflict between spiritual values and financial success? If it's easier for a camel to go through the eye of a needle than for a rich man to enter the kingdom of God, why aren't we all sitting in sackcloth and ashes, living as poor monks who eke out a living on one meal a day?
- [Have You Ever Thought "This Just Isn't Me"?](https://www.perrymarshall.com/32157/have-you-ever-thought-this-just-isnt-me/) - My friend, John, used to sell photocopiers back in the 90s. Downtown Chicago. A good introduction to sales, but kinda brutal, occasionally stupid, and almost always a waste of time...
- [Hire a Facebook Ad Manager?](https://www.perrymarshall.com/31874/hiring-a-facebook-ad-manager/) - I welcome any comments you have about your expectations and your past experiences with hiring this kind of talent. Write them in the box below. Perry
- [3 Meals, “Little People” and the Jerk Test](https://www.perrymarshall.com/31433/the-jerk-test/) - Wanna sniff out a bad business partner BEFORE they self-destruct? John Paul Mendocha offers a reliable sanity check: EAT THREE MEALS WITH THEM. Most folks can maintain good appearance for a single lunch or dinner. But if the guy is a poser, his veneer...
- [It's Like Deja Vu All Over Again...Facebook Fraud?](https://www.perrymarshall.com/31328/its-like-deja-vu-all-over-again-facebook-fraud/) - The immortal philosopher, Yogi Berra, once said, "It's like deja vu all over again"....Yogi is rolling in his grave.
- [Über: The Cab Companies Are Mad As Hornets](https://www.perrymarshall.com/31301/uber-vs-cab-companies/) - When you call a cab company, a 56 year old woman who smokes 3 packs a day says “hello” in a scratchy voice and puts you on hold. She tells you your cab will be there in 45 minutes. 55 minutes later you call back, wondering where your ride is. She says “I’m sorry sir, the driver is being held up by road construction. He’ll be there in just a few minutes.” At minute 66 he finally turns up.
- [Real Business Success Report From In-The-Trenches](https://www.perrymarshall.com/31290/business-success-report/) - Bobsled Run grad Karl Eberhardt posted this as a blog comment: ~~~ I have been at this “game” for 5.5yrs and have managed to create a successful enterprise online, replaced my dibert 6fig salary (yes I was a Engineer too). It was not easy and sure as hell didn’t come right away… and there have been MANY dark moments…
- [What Makes a Company Last 100 Years?](https://www.perrymarshall.com/31162/what-makes-a-company-last-100-years/) - I want to build a business that lasts 100 years. That seems like a mighty long time for an 11-year-old business in a less-than-twenty-year-old industry. And when I compare it to a company that lasted almost a millennium and a half, it boggles my mind.
- [Bell Curves, 80/20 and Employee Performance](https://www.perrymarshall.com/31134/bell-curves-8020/) - sent me this article and asked my opinion: "The Myth of the Bell Curve" This article is absolutely right. In pretty much any situation where...
- [Have You Struck Your Superhero Pose Today?](https://www.perrymarshall.com/31032/have-you-struck-your-superhero-pose-today/) - If you're an entrepreneur, you're a superhero.
- [The Social Media Free Traffic Galley Ship](https://www.perrymarshall.com/30889/social-media-galley-ship/) - Any business built exclusively on Social Media or Free Content or Free Traffic is a GALLEY SLAVE SHIP.rowing The common wisdom in Social Media is: Just generate lots and lots and lots of GREAT content and you will be popular and successful! That is a LIE. It is not true.
- [This is the $100,000 Question for Today](https://www.perrymarshall.com/30667/100000-dollar-question/) - Last year a CEO flew to Chicago from Australia for his first Private Client Group meeting with me. In addition to our monthly calls or Skype sessions, Private Client members get a full day from 9-5, confidential, one on one. He showed up at about 9:30.
- [Perry Marshall & Ben Hunt - "Spirituality, Marketing, Business & Money" [Video]](https://www.perrymarshall.com/30613/spirituality-marketing-business-money/) - Ben Hunt, author of the book "Convert!" asks Perry to specifically describe the spiritual questions that come up about money for people who want to be financially successful.
- [Nobody Noticed the Man Waving His Gun](https://www.perrymarshall.com/30511/nobody-noticed-the-man/) - Jason Serinus told this story in this month’s issue of Stereophile magazine: “In the San Francisco Bay area, where I live, a man on a municipal light-rail train recently pulled out a .45-caliber pistol and shot another passenger as he was existing the train. Although security-video footage revealed that the gun was clearly visible before the shooting - the man had pulled it out of his pocket and waved it about on multiple occasions - not a single passenger noticed; everyone was too consumed with their screens and music.”
- [Why Do Entrepreneurs Have A Chip On Their Shoulder? [VIDEO]](https://www.perrymarshall.com/30479/why-do-entrepreneurs-have-a-chip-on-their-shoulder/) - Perry discusses niche marketing and some of the emotional obstacles that Entrepreneurs often need to overcome.
- [How do pirates affect you?](https://www.perrymarshall.com/30432/piracy/) - For as long as I’ve been publishing stuff, pirates have been ripping it off. Is this happening to you?
- [Secret of the Billion-Dollar USP](https://www.perrymarshall.com/30320/billion-dollar-usp-2/) - I got this note from long-time Planet Perry member and copywriter Nick Neilson. Nick always asks great questions: In the software company I’ve started, I was torn between re-learning to code or hiring it out. I learned to code several years ago, but I’ve never been great at it. No doubt, there are middle school kids that can code circles around me. But I do know the theory of OOP and have the capacity to pick it back up. I had a choice – do I maximize my existing strengths and stick with the marketing (my inner Dan Kennedy is screaming this at me) or do I expand my understanding of mathematics and technical understanding of my product (a perhaps malformed version of my inner Perry is gently persuading.) Nick Neilson Nick, If you...
- [A Clever Direct-Response Marketing Method](https://www.perrymarshall.com/30318/a-clever-direct-response-marketing-method/) - VIDEO: Perry Shares the Story of a Clever Direct-Response Marketing Method Utilizing an iPod, Sent via FedEx.
- [Why Smart People Make Dumb Financial Decisions](https://www.perrymarshall.com/30260/busines-dads/) - You see an ad in a magazine. It’s get-rich-in real estate. Confident-looking alpha male. Chiseled features and confident gaze. Rolex watch and Gucci shoes. His right leg is perched on the bumper of a Rolls Royce, parked on the curved brick driveway of a McMansion. The headline says, “You Can Achieve Wealth and Financial Security With The Same Proven Plan I Discovered Just 18 Months Ago.” That ad is CODE. You know what it’s code for? “Hey there
- [YOUR Divine Entrepreneurial Spark](https://www.perrymarshall.com/30226/divine-spark/) - Entrepreneurs especially are endowed with a special kind of creativity. Entrepreneurs are artists. Business is ART. A great USP is ART. Copywriting is art. Design is art. And art is divine. That is my conviction. The particular spiritual stream I grew up in (think “Calvinist”) put far more emphasis on the brokenness of humanity than the divinity. Everyone had a grave distrust of that artist inside. If you desired something...
- [3 email tricks squirt happy juice into your reader's brain](https://www.perrymarshall.com/30184/3-email-tricks/) - Today, three techniques from Rich Jacobs, a long-time Mastermind Club member who does marketing for attorneys. Rich is rising through the ranks, having made autoresponders a high art. Autoresponder Trick #1:
- [Your Best Hedge Against Disaster Is...](https://www.perrymarshall.com/30165/hedge-against-disaster/) - Just curious… what are you guessing I’m about to say? I could say… “Getting superbad at 80/20” “Getting superbad at copywriting” “Buying my amazing new $2000 program” I’m not against any of those things, but your BEST hedge against disaster is actually:
- [Why the Wright Brothers are Famous](https://www.perrymarshall.com/30159/why-the-wright-brothers-are-famous/) - VIDEO: Perry talks about the way the Wright Brothers approached building their plane and the analogy to building a better sales funnel.
- [Do what you love & the money will follow?](https://www.perrymarshall.com/30149/do-what-you-love-and-the-money-will-follow/) - You’ve heard this many times. Is it true? Is it true that if you pursue your passion, money will pursue you? NO. Not in my experience. This is what I’ve found:
- [Fickle customers who drain you dry & then complain about it](https://www.perrymarshall.com/29835/fickle-customers/) - Harvard Business Review cited a report that said: Plumbers who advertise on Google are 3X more likely to get Better Business Bureau complaints than other plumbers. The conclusion: “Because of an inability to establish lucrative relationships with long-term clients, low-quality firms have a greater incentive to rely on Internet search engines and other forms of advertising to aim at infrequent customers who aren’t willing to devote time to seeking out good companies.” Planet Perry member @RickyMagana asked for my thoughts. Here they are:
- [Twitter IPO, Trans Fat Ban & No Touching at Recess](https://www.perrymarshall.com/29797/twitter-ipo/) - Coming to a city near you: Bubble wrap + mandatory 24/7 bicycle helmets for every citizen. City workers will be installing rails on all streets and highways, so you can only drive your car on predetermined lanes. Thus eliminating any possibility of car accidents.
- [Important: Google’s ad rank formula has changed - Ad Extensions](https://www.perrymarshall.com/29699/ad-extensions-ad-rank/) - This matters, so pay attention. Google has hung a big juicy carrot at the end of the AdWords stick. Everything Google does makes sense if you understand 80/20. 80/20 says: Reward your best advertisers by offering even more tempting carrots on the end of the stick. For years Google’s formula has been:
- [How differently we all see the world](https://www.perrymarshall.com/29688/how-differently-we-all-see-the-world/) - Yesterday I wrote about "Hot Spots & Strange Attractors" - how a little mess multiplies into a big one; how little successes multiply into big ones, and it's all "chaos theory." Roundtable member Susan Kruger got a chuckle and said:
- [Hot Spots & Strange Attractors](https://www.perrymarshall.com/29665/hot-spots-strange-attractors/) - Yesterday the “cleaning ladies” came to our house. They come every week. If you wanna make your spouse happy,
- [ADHD guy cashes out for a cool million](https://www.perrymarshall.com/29638/million-dollar-adhd/) - Geniuses are misfits. How could they not be? If you’re strange enough to see the world so differently from everybody else, how could you also not be… different? One of my Roundtable members brought one of vendors, a genius software programmer that I’ll call Mr. ADHD. Roundtable was the first place he’d ever gone where
- [What Are YOUR Rules?](https://www.perrymarshall.com/29568/what-are-your-rules/) - VIDEO: If you set up rules for yourself and then you don't follow them, you sabotage yourself.
- [Google's new Terms of Service & what it really means about Social Media](https://www.perrymarshall.com/29504/googles-new-terms-of-service/) - Google stuck its finger in a light socket last week with its new Terms Of Service update. Google's new TOS allows "Shared Endorsements" - meaning they can show your name and picture in their ads. All kinds of people went berzerko about this. The New York Times was indignant about them profiteering from all that Social Media information. Allow me to explain what's really going on here. In August I said....
- [The Cholera Epidemic at Anywhere USA](https://www.perrymarshall.com/29488/what-story-do-you-live-in/) - I don't believe in conspiracy theories, but one conspiracy I do believe in is the conspiracy to suffocate you in paralyzing mental garbage and global negativity. How do you participate? Easy. You just immerse yourself in the stories that the mass media tells you. Watching CNN while you eat breakfast is like visiting a cholera epidemic at a refugee camp and letting sick people drool on you. Then, after changing their bedpans, you rub your eyes and lick your hands.
- [Staring Down the College Tuition Beast Part 2](https://www.perrymarshall.com/29464/tuition/) - A friend, Peg, works at a small liberal arts college. Her son is entering his Sophomore year at another small liberal arts school. She weighed in on our decision: I am aware of your family position about funding college, and I’m not going to try and change your minds. I just wanted to play research librarian here for a minute...
- [Staring down the College Tuition Beast](https://www.perrymarshall.com/29457/college-tuition-beast/) - A couple of years ago Laura was driving my daughter Tannah to school. They have this conversation: Tannah: "I want to go to a college like Amherst or Cornell…." Laura: Hold on a second baby, you know we're not paying for your college, right? Tannah: Whaaaaaaat?
- [Roundtable Chronicles: Betting on the Dark Horse](https://www.perrymarshall.com/29446/betting-on-the-dark-horse/) - In '08, Adam & Maria Libman came to a 4-Man Intensive. Two bright-eyed, bushy-tailed optimistic entrepreneurs. They were early in their relationship. Adam was doing part time at his dad's tax practice and the rest of the time building entrepreneurial ventures. They hung on my every word, went home and got to work. Six months later, Adam trusted someone he shouldn't have. Should have...
- [Roundtable Chronicles for October 6](https://www.perrymarshall.com/29444/roundtable-chronicles-october-6/) - This week I hosted my Roundtable meetings in Chicago. Roundtable is Planet Perry's Fight Club for entrepreneurs, where we all pound the slag off each others' ideas. Mr. D had his turn on the hot seat. Mr. D is the marketing director of...
- [Quotes from Richard Koch's "The 80/20 Manager"](https://www.perrymarshall.com/29441/richard-koch-8020-manager/) - Richard Koch's brand new book "The 80/20 Manager" is just out this week. Some juicy sound bytes: On Bill Bain, founder of Bain Consulting: "It probably didn't take Bill Bain long to work out this ingenious formula ad then to build his firm around it. But the value created for Bain & Company - and
- [The Force at the Center of the Merry-Go-Round](https://www.perrymarshall.com/29426/the-force-at-the-center-of-the-merry-go-round/) - When I take my kids to the park we play this game: The kids perch themselves at the outer edge of the merry-go-round, then I spin them as fast as I can. Soon they're spinning faster than my hand can push them. Then I say... "Everybody to the center!!!" The little ones don't know what's
- [The Power Triangle: Traffic, Conversions and Economics](https://www.perrymarshall.com/29418/the-power-triangle-traffic-conversions-and-economics/) - Video: Jack Born came up with what I think is one of the most ingenious things that I've ever seen. It is so simple and it’s so elegant and here’s what it is....
- [Shanty Town vs. Sold Rock: How to escape the internet typhoon](https://www.perrymarshall.com/29324/internet-typhoon/) - 70-90% of what you learn in Bobsled Run will STILL be true in five years. How do I know that? Because 70-90% of what my students learned in Bobsled Run 5 years ago is still true today! I have so many students whose businesses have steadily grown since '05 or '08 or '10 or whenever
- [A little vacation before we hit the books + Planet Perry Scavenger Hunt](https://www.perrymarshall.com/29265/vacation-scavenger-hunt/) - In the Marshall house we have a tradition: When the kids turn 8, they get to go with mom or dad anywhere they want in the world. Z-Man chose Machu Picchu.
- [Bryan Todd on Right Angle Marketing with Facebook](https://www.perrymarshall.com/29174/bryan-todd-on-right-angle-marketing-with-facebook/) - VIDEO: Bryan explains how running a "Profile Report" with Facebook can help to better target your marketing messages.
- [Easier Google AdWords Conversion Tracking for Offline Sales](https://www.perrymarshall.com/29151/adwords-offline-conversion-tracking/) - Which keywords brought you "tire kicker" leads? And which ones landed you $100,000 contracts? If there's a telephone involved (as there always is with a $100,000 contract, and often a $1,000 sale) it's pretty murky. Well now it's much easier to find out. Google AdWords now allows you to "connect the dots" and track offline
- [One Way Facebook Advertising Differs from Google AdWords](https://www.perrymarshall.com/29086/one-way-facebook-advertising-differs-from-google-adwords/) - Video: Bryan Todd asks, "Why on earth am I being shown ads for the Wizard of Oz?", in his Facebook account. This is one way that Facebook Advertising is very different from Google AdWords' Content Network.
- [The ONE thing there is NOT an abundant supply of](https://www.perrymarshall.com/29077/usp/) - From Richard Koch's new book The 80/20 Manager: "What is scarce is rewarded. Hard work is not scarce. Long hours, sadly, are commonplace. Loyalty to an organization is neither scarce, nor, regrettably, reciprocated. Business school degrees are almost ubiquitous. The...
- [My very best students say this a LOT](https://www.perrymarshall.com/28978/very-best-students-say/) - This just in from a long-time Planet Perry student, Marylin Adamson, director of EveryStudent.com: "Last week I came to the realization that of all the marketing people I've read, subscribed to, watched...they really are white noise for me. My inbox was full every day with stuff to read, watch, act on, and eventually all it did was stress me out, feeling I couldn't possibly do it all...YouTube, Twitter, Pinterest, etc. "And it did not take long for me to realize that you are the only one who has, and consistently, has had an enormous impact on EveryStudent.com's effectiveness.
- [Why What YOU Do As An Entrepreneur Matters A LOT](https://www.perrymarshall.com/28971/why-what-you-do-as-an-entrepreneur-matters-a-lot/) - Video: "A trip to Nairobi, Kenya gave me a stunning insight about entrepreneurs and made me realize how important our job is in the world." ~ Perry Marshall
- [FAST way to make money with Facebook Ads](https://www.perrymarshall.com/28968/make-money-with-facebook-ads/) - Got a big email list? An old scruffy email list? A list you're afraid to mail to, because they haven't heard from you in four years and you know you'll get a torrent of spam complaints if you hit 'send' and your email service will dump you like a trash can? Upload that list to Facebook.
- [If you don't want to be happy, no one will stop you](https://www.perrymarshall.com/28964/if-you-dont-want-to-be-happy/) - My friend Nathan posted this happy little picture on his Facebook page: He got this reply: It's still bad news. "7 billion people continue to live." How is that good? Many of those are moronic idiots, some rapists, and murderers who somehow are still alive. "New drugs and cures for illness being invented every day."
- [Google AdWords: 10% of the players get 90% of the clicks. The rest fight over the scraps.](https://www.perrymarshall.com/28846/google-adwords-90-10/) - I just talked to Richard Stokes of AdGooRoo.com. Rich monitors 40 million keywords and scrapes the ads, analyzing 40 billion dollars of Google's clicks. 75% of the clicks come from 10,000 advertisers. It's not 80/20, it's 90/10. 90% of the traffic goes to less than 10% of the players. It's true on Bing too. "Hey
- [VIDEO: Moving Your Customers Up The "80/20 Curve"](https://www.perrymarshall.com/28387/moving-your-customers-up-the-8020-curve/) - Perry Marshall teaches about the process of moving your clients up the proverbial stepladder within your marketing funnel to increase your profits.
- [VIDEO: Introduction to the 80/20 Principle in Marketing](https://www.perrymarshall.com/28163/intro-to-8020-principle-in-marketing/) - Perry explains his introduction to the 80/20 Rule and how it transformed his paradigm and approach to doing business.
- [The Market Domination Girl](https://www.perrymarshall.com/28097/market-domination/) - Susan Kruger was a Michigan schoolteacher when she first heard me on a Ken McCarthy teleseminar. When I spoke of the "Unlimited Traffic Technique" and "Dominating Your Market" she sat up and took notice.
- [VIDEO: Creating Empathy and Relationships Within Your Marketing](https://www.perrymarshall.com/28085/creating-empathy-and-relationships-within-your-marketing/) - VIDEO: Perry Marshall presents his "Theory of Relationships", which comprises the most persuasive advertising by creating a psychic-connection with your audience.
- [Felix Dennis on How to Get Rich - Quotes](https://www.perrymarshall.com/28007/felix-dennis-how-to-get-rich/) - Felix Dennis is the founder of Computer Shopper Magazine, Maxim, and dozens of other publications. A very wealthy man, worth half a billion or so. Some gems from his book "How To Get Rich":
- [Discernment and the Invisible Edge](https://www.perrymarshall.com/27976/discernment-invisible-edg/) - At my first engineering job there was a guy in the next cubicle named Boris. He was a Russian immigrant. Boris explained to me what it was like to stand in bread lines in the Soviet Union and have virtually zero choices... then come to America and walk into a supermarket and suddenly be assaulted with choices, inundated with options from every direction. The effect on him was visceral. Physically overpowering. It was so shocking,
- [The Day I Switched from Amateur to Professional](https://www.perrymarshall.com/27936/amateur-to-professional/) - I remember it like it was yesterday. I was sitting on my couch in my 2-bedroom bungalow about a month after I escaped the Dilbert Cube. I had a rickety but exciting brand new business, I had mostly replaced my income, the world was before me and I was thrilled. AND I WAS SCARED. It was a cool evening in the fall,
- [Why I don't watch the news & why you shouldn't either](https://www.perrymarshall.com/27872/dont-watch-the-news/) - The national news does not make my top 20 list of worthwhile things. And it certainly should not be in your top 10. NEVER start or end your day with news. Bert Gulick once said,
- [Perry Marshall on Email Marketing: Part Two](https://www.perrymarshall.com/27515/perry-marshall-on-email-marketing-part-two/) - VIDEO: Perry shares the importance of making deposits into your readers' "emotional bank account" when selling via email and auto-responders.
- ["Comparisonitis" - This is for everyone, but especially *Consultants*](https://www.perrymarshall.com/27507/comparisonitis/) - My friend and colleague Bob Regnerus, marketing strategist and book publisher, posted this today. I betcha you'll relate to it somehow: ~ ~ ~ I've battled all my life (from early elementary school all the way into my 40's) with inferiority.
- [Perry Marshall on Email Marketing: Part One](https://www.perrymarshall.com/27490/perry-marshall-on-email-marketing-part-one/) - VIDEO: Perry explains how to effectively build relationships with customers via email.
- [Wolverines, Poodles & 7 Years No Vacation](https://www.perrymarshall.com/27404/7-years-no-vacation/) - I just came home from a week in Ireland, taking a much-needed rest. This morning I was recalling a 7+ year span where we took no vacation at all, save for occasional visits to stay with family. That lonely road is so often part of the entrepreneurial journey. It's part of being… a wolverine. Poodles get their food and water bowl filled every day. They sleep on the couch, watch Seinfeld reruns with the kids. Their owners take them for trots down the sidewalk. Wolverines live in the woods, brave ice and snow, mark out large territories, sleep in the wild, eat what they kill. Poodles live in cubicles. Wolverines live free.
- [Perry Marshall Presents: Drayton Bird with "The 5Ws Of Marketing" [Video]](https://www.perrymarshall.com/27321/perry-marshall-presents-drayton-bird-with-the-5ws-of-marketing/) - Most people in marketing don't really know what "marketing" really is, do you? Marketing legend Drayton Bird had this to say about it.
- [Miss Ellie's Coffee.org](https://www.perrymarshall.com/27160/miss-ellie/) - 5 Key Takeaways from Ecommerce success story Coffee.org: 1. In 2009, Bill got Google slapped. It happened because...
- [Whatever landed you in boiling water... that's your gift!](https://www.perrymarshall.com/27131/what-got-you-in-trouble/) - In 1990 I had a college job working at a branch of the billion plus dollar wholesale company, W.W. Grainger. One day the boss was out of town. Nothing much was going on, and me and my friend Tony were procrastinating. We decided to play a prank on the Omaha office just up the road, so we sent them this fax:
- [How much is that library worth?](https://www.perrymarshall.com/26641/how-much-is-that-library-worth/) - A fellow came for a consult. He had a booming import/export business. Before that, he'd earned his bread going to estate sales, buying books for ten cents and selling them on Amazon for ten bucks. He strolled through my library surveyed my 1,000+ books. He examined some of the titles and saw they weren't your typical collection of Tom Clancy novels. He said, "Your library is valuable. It's probably worth five thousand, maybe even ten thousand dollars!" He wasn't a "Planet Perry" guy, he had been referred by a friend. He wasn't a reader. So to him, books were things you bought and sold by the pound. "Sam," I said, "The value of my library....
- [An EASY way to improve your writing, fast](https://www.perrymarshall.com/26627/improve-your-writing-fast/) - Itty bitty tip from my $12,000 Influential Writing retreat: When you finish writing, paste your text into www.perrymarshall.com/grade and count the words. Then
- [The man with a steel post in the middle of his cubicle](https://www.perrymarshall.com/26595/steel-post/) - When John Paul Mendocha was competing for defense contracts, there was a guy in a V-neck sweater. Many times there would be 30-40 people in a meeting. The man in the V-neck would always be at every one of them. He never said a word, he just quietly sat on the edge of the room and took notes. Since John made it a point to know the names of every single person at every meeting, he began to wonder who this guy was. He inquired. Found out...
- [Scary Accurate: AT&T Predicted The Future 20 Years Ago](https://www.perrymarshall.com/26512/att-predicted-the-future/) - Watch this video - you will get a kick out of this:
- [10% = 30%](https://www.perrymarshall.com/26490/10-30/) - A looong time ago I wrote an email called "How Google Kicked Yahoo in the Ass." Yahoo, as you know, is now light years behind Google. At the time, when I wrote it, Google was...
- [Great Song about Conformity](https://www.perrymarshall.com/26420/little-boxes-malvina-reynolds/) - Thanks to my daughter Tannah Marshall for sharing this!
- [Struggling from 1-Man-Band to Team](https://www.perrymarshall.com/26340/1-man-band-to-team/) - Has anyone else besides me found that building a team is a lot harder than it looks? Awhile back I decided I was done being a "1-man band with a few customer service people." Up to a point it was a great business - but when I was gone everything stopped. That needed to change. I hired guys who had serious marketing chops. "OK dudes, let's make this race car scream!" I discovered that four bass players does not a band make. In all seriousness, I found myself in an entirely new game that I was ill-equipped to play.
- [Influential Writing Retreat: 1 Seat Left](https://www.perrymarshall.com/26326/influential-writing-retreat-1-seat-left/) - At $12K it's not cheap. I haven't flogged my list, I haven't even done a webinar, and 11 of the 12 seats are sold. One left. Matt's got an interview with someone who might take it, scheduled this week. If you want in, don't hesitate another second. The reason it's selling so well is
- [It really IS worth the Fight](https://www.perrymarshall.com/26315/it-really-is-worth-the-fight/) - After I got laid off from engineering, I told my buddy Frank Kavenik...
- [Contest Winners! “How to make $10,000 per hour with a beer in your bathtub”](https://www.perrymarshall.com/26295/contest-picks/) - Jay Harper's story of selling his batch of misprinted lipstick for over $10,000 triggered a huge response. Way over 100 comments - and nobody was even arguing about anything! I asked Planet Perry members what they learned from Jay's story and promised a prize, Niche Celebrity Gold ($300 value) to the three best replies. Here are the winners:
- [Shackleton's Fourth Man](https://www.perrymarshall.com/26046/shackletons-fourth-man/) - Ernest Shackleton and 27 explorers sailed to Antarctica in 1914. They brought a team of dogs and plenty of supplies. They planned to traverse the entire continent in the summer, crossing the South Pole in the middle. This would be done after preparing and exercising the dogs while stationed at the edge of the continent during the winter. The winter went well but in the spring, as the ice melted, shifting plates of ice ground their ship into toothpicks and it sank. What happens next is one of the greatest adventure stories of all time. Suddenly...
- [David, Bathsheba and The Sly Manipulator](https://www.perrymarshall.com/26022/david-bathsheba/) - Do ya know the story of King David and Bathsheba? Bathsheba is bathing, unclothed, on her roof (why she's doing that, we're not told) and David is relishing every minute of the view. He invites her to the palace, sleeps with her, gets her pregnant, and arranges for her husband to accidentally, uh, get cut down in battle. His #1 trusted advisor hears about it. It's a lesson that every copywriter, everyone who aspires to be a Strong Persuader should burn into memory. Here's what happens next:
- [Monday Is The New Friday](https://www.perrymarshall.com/25923/monday-is-the-new-friday/) - If you've truly escaped the Dilbert Cube - and not merely created a new one for yourself - then Monday really IS the new Friday. Every day where you get to wake up and do what YOU decide is important to you is Friday. Even a cloudy, rainy Monday in March. Dirty little secret:
- [When humans are slave to the machines](https://www.perrymarshall.com/25893/slave-to-the-machines/) - Some songs sound quaint and dated after just a few years. A precious few are eternally young. What's the difference? Boston's first album, which in 1976 was the best selling debut of any band in history, offers a clue in the liner notes, which are printed on the back of the LP:
- [Being small is NOT a contribution](https://www.perrymarshall.com/25875/being-small/) - Being small is not a contribution. And I am NOT talking about your business staying small, though that's part of it. I'm talking about YOU being small. YOU being less than who you really are. Who God made you to be. Who you are on the inside. Someone pays you a wonderful compliment. Maybe you get a standing ovation because you absolutely ROCKED the house. What are most of us TEMPTED to say? I'll tell you what I'm tempted to say:
- [You don't become influential by….](https://www.perrymarshall.com/25864/you-dont-become-influential-by/) - You don't become influential by copying everybody else. You don't become influential by being a "nice guy." You don't become influential by sidestepping whatever you're afraid of. You don't become influential by obsessing about...
- [The most magnetic USP of all is . . .](https://www.perrymarshall.com/25837/magnetic-usp/) - What's the most irresistible Unique Selling Proposition? What immediately, automatically sets you apart from every other person in the entire world? Is it your... Guarantee? Pricing? Features? Technology? Systems? Ain't nothing wrong with any of these. But ALL can be replicated, imitated, knocked off. There is one thing that can never be knocked off, however:
- [Why can't Iron Man sleep?](https://www.perrymarshall.com/25829/why-cant-iron-man-sleep/) - The movie trailer for Iron Man 3 (it's worth watching!) opens with our fearless hero saying, "I build neat stuff, I've got a great girl, and occasionally save the world. So why can't I sleep?" This line, the setup of the movie, the plot and the arc of the story, all point to THE central question every Influential Writer must answer for his or her readers. Almost every man who walks the earth asks that question:
- [Writing for *Longevity*](https://www.perrymarshall.com/25804/writing-for-longevity/) - One of the great virtues of possessing longevity as an Influencer is: You don't have to re-do everything month after month and year after year. Mark Twain only had to write The Adventures of Tom Sawyer once. Shakespeare only had to write Romeo and Juliet once. Moses only had to write Genesis once. Heck, people are still arguing about it 3500 years later. Cosmopolitan magazine hasn't produced a single original idea in 20 years, but they still have to re-shuffle their headlines and supermodels every 30 days. How do you get off the Cosmo merry-go-round and create something that lasts 10 or 20 years or even a century?
- [Google search cannot send you 100,000 visitors/day. But Display Can.](https://www.perrymarshall.com/25723/google-search-cannot-send-you-100k/) - Mike Rhodes and I did a webinar on Google Display Network. Highlights from the replay: *Search is finite. Display is not. Few keywords could even possibly send you 100,000 clicks per day. But GDN is fully capable of delivering that much traffic to your site if what you sell has broad appeal. Even if your market is small, MOST companies can get more buyers from Display than from search. *Choosing keywords on the Display Network is a lot like ...
- [Wannabes vs. Real Entrepreneurs](https://www.perrymarshall.com/25678/wannabes/) - Twelve differences between those who dream and those who act:
- [Architectural Digest and Minecraft, Marker Man and Z-Man](https://www.perrymarshall.com/25408/marker-man/) - My 8 year old digs Minecraft. Minecraft is a video game where you build castles and walls and landscapes and moats and anything else you can imagine. It's like virtual Legos. One day he was showing me a fortress he'd built. He said, "Dad, I'm an ARCHITECT!" "Yes, Z-Man, you are. You are an Architect!"
- [Roundtable Chronicles for February 4, 2013](https://www.perrymarshall.com/25261/roundtable-chronicles-february-2013/) - Roundtable in Orlando was packed. We combined groups 1 and 2 and Michael, a new member whose business has exploded in the last 18 months, was on the hot seat. He sells a commodity service in the $1,000 range. It's a brutal, "please quote me a price and show up on the day you promise" market. It's possible to have a USP but everyone in that biz still circles the "low price" drain. He has a strong USP, his Google account is in top shape, he has his sales team in place; and his operations and delivery systems are solid. "What next?" he asked.
- [The Power of Outsiders](https://www.perrymarshall.com/25248/outsiders/) - Today I'm hosting a 4-Man Intensive and before members come, they get a questionnaire. One of the questions is: "List 5 topics you know a lot about, that most people don't know you know a lot about." I ask this question for a very specific reason: Cross-pollination between fields. I want to know what strengths they bring from other areas of life into what they do now. That's because the easiest way to innovate is to bring knowledge and strategies from one corner of the world to some other, completely different corner, where they can be directly applied and everything is brand spankin' new. WARNING: When you do this, somebody ain't gonna like it.
- [Benji Rabhan: "Failure is Obsolete"](https://www.perrymarshall.com/25199/benji-rabhan/) - If you look at everything you do as a science experiment - instead of "Custer's Last Stand" - you'll never fail again. You'll just test your way to success. Failure = testing. Sure was a revolutionary idea when I first heard it. Last year, Benji Rabhan at age 26 was honored by President Obama. He made the Empact100 List one of the 100 top young entrepreneurs in the US. Benji is one of my esteemed Roundtable members. Quoting from Benji's book, "Failure is Obsolete":
- [The straight dope on Facebook ads](https://www.perrymarshall.com/25184/straight-dope-facebook-ads/) - My friend Andrew sent me "Facebook's Business Model is a Dead End" on Business Insider. The author complains that many of Facebook's users are fake accounts, advertisers have generally abandoned Facebook. GM for example, who yanked $10 million cuz Facebook wasn't working. Well I've got bad news and good news. First, the bad news: Facebook
- [There's Something about Rachel](https://www.perrymarshall.com/25167/theres-something-about-rachel/) - About 5 or 6 years ago on Easter Sunday morning, I walked into church and heard a voice. “Oh, Happy Day!” A majestic, powerful voice bursting with joyful soul. It took my breath away. Brought me to the verge of tears. Stopped me in my tracks. I looked up to the stage and thought, “Whoa! Who is THAT?!”
- [Hipsters on Food Stamps](https://www.perrymarshall.com/25163/hipsters-on-food-stamps/) - I found this article about PhD's who are too proud to work:
- [Why getting new customers is so dang EXPENSIVE](https://www.perrymarshall.com/25157/getting-new-customers/) - Let's say your website gets 100 leads a day and you're spending ten bucks a lead. That's $1000 per day of ad spend - a respectable budget for a small company. But you want 200 leads a day. And it seems almost impossible. Why? Here's why:
- [A Stern Warning about New Years Resolutions](https://www.perrymarshall.com/25152/a-stern-warning-about-new-years-resolutions/) - When I was in Amway I never missed the monthly rally. Afternoon session, then dinner. The evening session would commence with "recognition" where all the Pin-Winners got standing ovations and thunderous rounds of applause. My insides ached as I sat there envious of the achievers. I almost never hit any goal I ever set. Ever. I would vow to myself:
- [Boogers, Bacteria and Z-man](https://www.perrymarshall.com/25103/boogers/) - My 8 year old, Z-Man, got a science kit for Christmas. It's got petri dishes, so yesterday we started growing bacteria. We put sugar and gelatin in the dishes. The instructions said to take a cotton swab and get some bacteria from wherever you want. So we rubbed our cotton swab in… -Dirt -Dishrag -Lint from between Z-Man's toes -Boogers
- [Charles Tillman + Forcing Fumbles + Uncertain 2013](https://www.perrymarshall.com/25078/forcing-fumbles/) - Charles Tillman is a cornerback for the Chicago Bears. My colleague Pat Donohue pointed out that Tillman has a very interesting claim to fame:
- [The evil, 3-letter word of New Years Resolutions](https://www.perrymarshall.com/25039/evil-3-letter-word/) - Everybody's blathering about New Years resolutions right now. Usually the next sentence out of their mouth is "And most people abandon them by mid-February." Somebody else chimes in and says, "I just don't make 'em." New Years Resolutions work well for me. Why? Because when I make resolutions, I...
- [Self Sabotage, Inner Head Trash & Christmas](https://www.perrymarshall.com/24901/self-sabotage-inner-head-trash-christmas/) - Just this morning a guy told me how adding a simple upsell would have easily put tens of thousands of dollars in his pocket with 30 minutes of work. But he sat frozen in front of his computer, utterly unable to follow through on it. It's funny how many conversations I've had lately about "Inner Head Trash," especially around Christmas. He asked me, "How do you deal with this?...
- [A different perspective on the killings](https://www.perrymarshall.com/24736/newtown/) - "The government needs to take stricter measures and pass more laws." "We need to invest more in mental health." "We need to start cracking down on thugs - hard." "This kind of stuff NEVER happened when I was a kid." I'm not interested in very many of these questions, or arguing about what band-aids are most appropriate. Not today anyway. What I'm interested in today is:
- [Analog Kid, Digital Man](https://www.perrymarshall.com/24692/analog-kid-digital-man/) - When you were a teenager, did you ever feel like this?
- [Business to Business Lead Generation Quality](https://www.perrymarshall.com/24651/b2b-lead-generation-quality/) - MarketingCharts.com issued a great survey. They looked at TV, print, social, SEO, PPC, email and more. Business-to-Business marketers' reported quantity and quantity of leads. Top of list:
- [1 year ago, I adopted my China Princess!](https://www.perrymarshall.com/24630/adoption-anniversary/) - One year ago today was "Gotcha! Day." On December 4 2011, we met Zoe in Nanchang, China. Recently one of my customers Deb Gallardo (who I'd never met or spoken to) contacted us and said she'd felt inspired to write a song.
- [Why You Should Only Implement 10%](https://www.perrymarshall.com/24601/implement-10-percent/) - A lot of people feel GUILTY. All the time. Why? Because they have all these courses, books and training, and have gone to a bunch of seminars and haven't hardly implemented any of it. Guilt. Blame. Self condemnation. Well, if you've done NONE of it, you *should* feel guilty, and get your hind end in gear. But if you're like most successful people, you've...
- [Why Email is the most intimate marketing medium](https://www.perrymarshall.com/24519/email-is-intimate/) - The ever-insightful Nick Neilson posted this comment on my blog: You won’t catch me trying to work out my “real problems” on facebook. Why? Because nobody knows… nobody knows my sorrows. I search and solve in private. Everybody knows the discomfort of somebody actually posting something vulnerable on facebook – “This is a party man…
- [Today is Black Friday on Planet Perry](https://www.perrymarshall.com/24510/black-friday/) - If you're Gettin' Stuff Done today while your spouse hits the malls on Black Friday…. It's YOUR turn to go shopping. I almost never put stuff "on sale" but I am today! Purchase any of the following….
- [3 Dimensions of a Breakthrough USP](https://www.perrymarshall.com/24408/3-dimensions-usp/) - In Bryan Todd's "Breakthrough USP" training, he pointed out that in the real world, a business has not one but THREE facets of its USP: 1) The Front Page News, 2) The Back Page News, and 3) Unreported News. Front Page News is:
- [Why Obama Won](https://www.perrymarshall.com/24362/why-obama-won/) - HOW did Barack Obama beat Mitt Romney? SHALLOW ANSWER: Obama's talking points were more astute, his ads better, his campaign better organized. Democrats raised & spent more money than the Republicans. REAL ANSWER:
- [John Fancher: The World's Best Testimonial](https://www.perrymarshall.com/24355/fancher-worlds-best-testimonial/) - Finn Peacock from Down Under wrote this testimonial for copywriter John Fancher:
- [When customer becomes Dictator](https://www.perrymarshall.com/24332/customer-dictator/) - Flaccid USP Warning Sign #3 is when: Your customer is more in control of the transaction that you are. He DEMANDS terms, concessions, price & delivery. When the receptionist puts his call through, she says, "Fidel Castro on line 2." Do people call you up or email you and say...
- [USP King vs. Fiverr Slave](https://www.perrymarshall.com/24307/usp-king-vs-fiverr-slave/) - Fiverr is the place where people do almost anything for you for five bucks - from the ridiculous to the sublime. It's fast and easy and surprisingly reliable. People will do nutty jobs for you like sing happy birthday to your wife in Farsi. But they'll also do really useful stuff like background checks or research or quick & dirty Photoshop jobs. If you’re a buyer, it’s fantastic – it’s freakin' unbelievable...
- [Why Google will now un-ban your AdWords account](https://www.perrymarshall.com/24096/un-ban-your-adwords-account/) - Google's market cap dropped $24 billion in 30 minutes yesterday. The aftershock so stunned Wall Street, market trading halted for two hours. Reason why: Google's printer accidentally published Q3 earnings 5 hours early (OOPS!!!). AdWords revenue was 3% below targets and income was down. BAM - the entire company's value plummets 9% in minutes. If Google dumped you for a handsomer boyfriend in the past, I betcha sometime in the next 3 months she sends you an "FIRSTNAME, I'm sorry for my past sins, maybe we could meet for coffee" note.
- [The man who 4X'd his business since 2011](https://www.perrymarshall.com/24088/getting-paid/) - One of my Roundtable members is a fine gentleman named Ben. He came to a 4-Man Intensive last spring. Ben is a typical Planet Perry guy: *Extremely* competent at what he does, and on top of that bends over backwards to help a customer. He's very empathetic, so he's eternally susceptible to "Well, I can't really engage with you as a full client but if you could just help me with this little problem here…" And he gets on a $0 or $2,000 distraction that...
- [Apple vs. Samsung & the Billion Dollar USP](https://www.perrymarshall.com/24028/billion-dollar-usp/) - Everybody who's into marketing is "supposed to" know what a Unique Selling Proposition, a USP is. And I suppose most do. But hardly anybody recognizes the true power of it. Allow me to illustrate: Samsung was just ordered to pay Apple $1 billion dollars for infringing on Apple's patents and unique designs. Things like...
- [What Joe Polish Taught Me about Lead Generation](https://www.perrymarshall.com/24024/joe-polish-lead-generation/) - Joe Polish is a legend in the marketing world. He's a former carpet cleaner turned marketing guru He's pals with the likes of Richard Branson and Paula Abdul. The running joke about Joe is, he always says "Let me introduce you to my good friend ____" because EVERYBODY is Joe's good friend.
- [Flies, Fly Strips & the Frustrations of Band-Aids](https://www.perrymarshall.com/23951/flies/) - A couple of years ago in the fall, we started having this problem with flies in our house. It had gotten cold outside and they all wanted to come in where it was warm. There's this certain light in the foyer that for some reason they liked to swarm around. We tried swatting them but they came back. Every day there would be more and more. My competitive alpha male lizard brain kicked in. So I got my Shop Vac ...
- […but they didn't know YOU](https://www.perrymarshall.com/23879/but-they-didnt-know-you/) - Almost EVERYBODY dreams of someday…. Writing a bookTraveling the worldBeing a starStarting a businessand it's easy to TALK about it. But talk is cheap. As soon as you get any farther than climbing the ladder at a J.O.B., the herd thins real fast. There's always an excuse. The kids, the college savings, I need to
- [Ad Sitelinks - a chisel in your copywriting bag o' tricks](https://www.perrymarshall.com/23778/google-sitelinks/) - Ad Sitelinks are the extra links Google gives you beneath ads in the premium listings. Google just announced that they're gonna enforce you sending each link to separate pages. I think the best use of Sitelinks isn't the links to extra pages per se. It's the ability to flesh out your USP in the very limited space available. Example -
- [Does it help your kids when....](https://www.perrymarshall.com/23755/kids-in-business/) - "Do you remember your ritual of writing ONE positive thing in a little notebook, every single day?" "Sure," I said. I wrote about that several times. "I'm terribly inconsistent at doing it," he confessed. But for my daughter's 9 year old birthday, I gave her a little black notebook. I told her to write down one thing she's thankful for every single day. "And you know what? Ever since, she's been...
- [The implementation temptation paradox](https://www.perrymarshall.com/23747/implementation-temptation/) - When I went to my very first internet marketing seminar in April '02, I came home with a scratch pad jam-packed with notes. It was a firehose of information. I spent the next several months feverishly implementing everything I'd learned. I'd also spent some serious dinero on honing my writing skills. I'd bought a big box o' copywriting stuff and I was busily going through that too. September came along, and with it, another invitation to yet another marketing seminar. I thought, "How does it make any sense at all to pile on MORE information when I've done less than half my notes from just 5 months ago?"
- [The man who had to take 2 years off](https://www.perrymarshall.com/23744/take-2-years-off/) - "I got on your list in 2005 and I learned how to build my online business from you. A few years ago my father was diagnosed with cancer. I took off the next two years and took care of him. "From the day he received the bad news until the day I closed his mouth and eyes and said goodbye to him...
- [Google Display Network Demographics: Male+Female+Age](https://www.perrymarshall.com/23695/google-display-network-demographics/) - Google just added demographic filters to the Display Network. For many advertisers has the potential to improve your CONVERSION RATES by 10% to 30%.
- [Allan Gardyne on Affiliate Marketing with AdWords & my Ultimate Guide](https://www.perrymarshall.com/23507/allan-gardyne-on-affiliate-marketing/) - Allan Gardyne has been doing affiliate marketing almost as long as the term "affiliate marketing" has even existed so I was elated by his recent review of my Ultimate Guide to Google AdWords:
- [Today's my anniversary: Out of frying pan, into fire](https://www.perrymarshall.com/23497/frying-pan-anniversary/) - Today, September 6, is my anniversary of getting kicked out of engineering and tossed into sales. I don't think it would have ever happened if it had been up to just me. The first guy I interviewed with told me about...
- [Viacom ads & the Content vs. Pitch death spiral](https://www.perrymarshall.com/23482/content-vs-pitch/) - This morning at breakfast, my buddy John Fox who writes a marketing blog on the Huffington Post handed me an interesting article. The Wall Street Journal explains how Viacom has been piling more ads onto its TV channels like Nickelodeon. They're doing this because...
- [Dishonest [art] [storytelling] [salesmanship]](https://www.perrymarshall.com/23479/dishonest-art/) - There's a cable TV show called "Storage Wars." It's about self-storage units where the owner didn't pay his bill. The manager saws the padlock off the door and buyers bid on the contents without being able to rummage through the pile. Once the bidder pays for the contents, he gets to sift through and see what he actually got. One guy tore brown paper off a stack of pictures and moaned, "Awww, this is hospital art!"
- [The man who loved to help too much](https://www.perrymarshall.com/23476/excessively-generous/) - He brought his sales manager with him, and we started peeling the layers of the onion. I quickly discovered his #1 problem is: He LOVES to help people. LOVES to solve clients' problems. Loves to apply his knowledge, experience, and insight. He hates to say no. So much that he over-delivers and under-charges. Chronically.
- [A shout-out to the 30-something street fightin' man.](https://www.perrymarshall.com/23456/30-something/) - There's a phase of life I call the Compression Zone. It looks something like this: Kid #3 just arrived. Kid #2 is still in diapers and kid #1 is barely out of diapers. The day starts when one of 'em starts screaming at 3:45am and the sweet honey-dew of sleep is OVER. Momma either stays at home, which means money is impossibly scarce, or momma goes to work and puts the kids in daycare, which means money is... impossibly scarce. Everybody's emotional tank is on "E" for Empty. Emotional support? What emotional support.
- [Shame, Curiosity, "RH" and the Best Estudiante Ever](https://www.perrymarshall.com/23447/best-estudiante-ever/) - I was in a meeting somewhere, a mastermind group. With a bunch of different guys who teach and coach. Someone mentioned a guy named Kevin. Said something like "He does everything I tell him to do." "You mean Kevin Thompson? Hey, I know him. He does everything I tell him to do too." Someone else said, "Me too."
- [Breakfast Club at the Factory of Dysfunctions](https://www.perrymarshall.com/23424/breakfast-club/) - One summer, the company lost a major project from Ford, immediately slashing revenue by tens of millions of dollars. I got spit out in the first inevitable layoff. Then months later, another layoff… a plant closes, then another… the rounds of layoffs were like cutting your leg off an inch at a time. Three years later, the whole thing collapsed and the Original Equipment division shut down. Now here's what's interesting, the thing I wanna zero in on today:
- [Go-To Guy gets shafted](https://www.perrymarshall.com/23402/go-to-guy-gets-the-shaft/) - There's a certain kind of person I call a "Go-To Guy." If the prototype HAS to be delivered to the trade show, without fail, you send your Go-To Guy straight to the lab. He picks it up and gets on a plane and hand carries it there. If he misses his plane, he...
- [Ghetto transportation, Ivy League education](https://www.perrymarshall.com/23361/ivy-league-education/) - When I worked at my Dilbert Cube job, cutting my teeth as a newbie marketer, my wife's friend Angela said, “Hey, Laura, wanna meet me at Starbucks?” Laura said, “Ummm, Angela, I have, like, NO money. What. So. Ever.”
- [Ari Galper on the power of Dads](https://www.perrymarshall.com/23347/power-of-dads/) - Ari Galper is the creator of the zero-pressure sales philosophy "Unlock The Game." I got this note from Ari today: "You’ve been talking a lot about how much a son needs his dad’s re-assurance and...
- [At the bottom of the mountain, nobody can hear you scream. 3pm ET today](https://www.perrymarshall.com/23317/desperate-for-clients/) - Nobody voyages across land and sea to seek the guru at the bottom of a mountain. You make "innocent" phone calls: "Hi Bob, I'm just checking up to see how things are going." Which translated means, "I'm even more pathetic and desperate this week than I was last week, so just call me anytime you want, day or night, and I'll be here for ya, you just let... me... know!" Biggest problem most consultants have is:
- [Lonely at the Top](https://www.perrymarshall.com/23257/lonely-at-the-top/) - Entrepreneurs have challenges they can't talk to 'regular' folks about. You go to breakfast with your buddies. Scott says "I got first place in a fishing tournament." Tom says "I just got promoted to assistant manager." You can't say, "I just finished a huge promotion and sold $500,000 of stuff in two days." If you have to...
- [The day I went from cheapskate to "succeed at any cost"](https://www.perrymarshall.com/23222/cheapskate/) - It was a gorgeous afternoon in May and I was in the lovely metropolis of Peoria Illinois, attending a "SUCCESS SEMINAR" with Barbara Bush, Zig Ziglar and a bunch of other sales superstars. I didn't know it then, but I was about to get demoted because...
- [Scratching around for a new career at age 53](https://www.perrymarshall.com/23184/new-career-age-53/) - Just this morning I had a Team Action Group call with two guys in major mid-life transition. Both were forced out of otherwise comfortable careers by unstoppable forces. Both had seriously dabbled with AdWords. One was doing...
- [Improvisation: when magic isn't really magic](https://www.perrymarshall.com/23142/improvisation-and-rules/) - Yesterday I took a some clients to an improv show in Chicago. They asked the guy to act out "Pole Vaulting." But before he could come out on stage, the emcee took suggestions from the audience:
- [Generation 140](https://www.perrymarshall.com/23126/generation-140/) - We've had the Baby Boomers, Generation X, Generation Y, and now Generation Z. The next generation is: Generation 140.
- [The "Moral Argument" for ninja-level marketing](https://www.perrymarshall.com/23112/ninja-vs-slimy-marketing/) - Is there a little part of you that thinks of marketing as "slimy"? After today you'll probably do a 180 on that one. Here's why.
- [David Szetela on Google's Display Network](https://www.perrymarshall.com/23103/david-szetela-gdn/) - In checkers, you win by jumping over your opponent, and the whole thing is pretty one-dimensional. Chess is a whole new world. You can strike your opponent from 14 different directions. The rabbit hole is endless. The difference between search and display is a lot like that. You've only got so many strategies you can employ in search, but display is super-multi-dimensional. Let me explain what I mean. On display, you can target based on:
- [Last Christmas, I came home from China with a new kid.](https://www.perrymarshall.com/23011/adoption-7-months/) - The day we left for China, our neighbor snapped a picture of us all eating breakfast. I titled it "Our last meal as a family of six." Kinda weird, knowing you're gonna leave and come home with an extra kid, huh? From the day we arrived from China to the beginning of the New Year was a very strange, surreal time.
- ["Eddie would go."](https://www.perrymarshall.com/22799/eddie-would-go/) - Long-time Mastermind Club members Joey and Jamie Bridges came to my Autoresponder Seminar, the forerunner of our current Autoresponder Boot Camp. He sent me a note the other day that said, "Attached is an e-mail we wouldn't have written years ago. Thanks to you and your teachings we did and every day someone on our list reads this e-mail." Subject: eddie would go
- [A Tour of Calcutta, India on Independence Day](https://www.perrymarshall.com/22687/calcutta-july-4/) - My wife's brother Alan runs a relief agency, ChildrensRelief.org. The Jagged Edge - hey man, that's Alan's Unique Selling Proposition. He says, "Come to Calcutta. You won't be disappointed. I'll hook you up with Smriti."
- ["Ultimate Guide to Google AdWords changed my life."](https://www.perrymarshall.com/22654/ultimate-guide-to-google-adwords/) - As an author, nothing makes my day better than someone who says, "You changed my life!" Bryan and I got just such an email from blogger and PPC consultant Adam Kreitman: Hi Bryan- While the 80/20 Productivity and Consulting Accelerator courses this year have been incredible, I still credit the original version of The Ultimate Guide to Google AdWords with...
- [Titanium and the Dan Kennedy Epiphany](https://www.perrymarshall.com/22541/dan-kennedy-titanium-group/) - The story I'm about to tell you happened exactly 10 years ago. I'd been out-of-Dilbert-Cube for 9 months. I had a fledgling consulting practice. I was paying my bills - and desperately trying to grow an info marketing business. Which was proving to be quite a bit more difficult than I'd ever anticipated.
- [How committed are you??? Seriously.](https://www.perrymarshall.com/22506/how-committed-are-you/) - I've worked up-close and in-person with many hundreds of entrepreneurs, serial entrepreneurs and millionaires. I advised Clate Mask, president of InfusionSoft, when all he had was three guys in a room writing custom software for anybody who would give them money. Now he's doing well over ten million dollars a year. I coached Jeff Hughes, founder of Sterling Satellite and Rocket Clicks, when he was an attorney doing affiliate marketing on the side and LOSING $15,000 per month. Now he is also doing well over ten million dollars a year. And so it goes with all kinds of people -
- [A Story for Dads](https://www.perrymarshall.com/22501/story-for-dads/) - I wanna tell you a story about my dad. When I was 17, a junior in high school, I quit my first job as a janitor to go full time in my speaker-building business. Back then, "full time" really just meant after school and weekends. For the rest of high school, my money came from the business I ran out of my mom and dad's garage. A few months later...
- [Do you resist great advice?](https://www.perrymarshall.com/22485/resist/) - The other day at a 4-Man Intensive, someone in the group was dispensing some REALLY good advice to a surgeon. He adamantly resisted it.
- ["My Latte's too Foamy"](https://www.perrymarshall.com/22458/my-lattes-too-foamy/) - I've got two teenagers, ages 13 and 16. They have a pretty nice life. Sometimes they express, uh, a sense of entitlement. Can you say the following aloud, in a whiny, petulent voice? "My latte's too foamy!"
- [U2, and Rational = Boring, Irrational = Fun](https://www.perrymarshall.com/22385/u2/) - A *LOT* of Planet Perry people spend their days selling a logical, reasonable, rational, "no-brainer" proposition to the world. Whether it's some health product or a mechanical assembly or a service company, it's basically: 1) Have Problem 2) Give Me Money 3) Solve Problem …and sometimes you wonder why nobody's getting' excited. What do you do about that? The answer is found at a U2 concert. What goes on there?
- [The Real Reason Why General Motors Pulled Their Ads from Facebook](https://www.perrymarshall.com/22303/general-motors-facebook-advertising/) - General Motors just pulled $10 million of advertising from Facebook because it wasn't working. Would you like to know why?
- [Facebook IPO raised 16 Billion dollars. Now what?](https://www.perrymarshall.com/22299/facebook-ppc-ipo/) - Facebook went public and their stock went as high as $45. At the moment it's thirty bucks a share. Before I talk about how you can earn more dinero with Facebook, I can't resist
- [Dolly Parton DVD @ Cracker Barrel: Sign O' The Times](https://www.perrymarshall.com/22254/dolly-parton-cracker-barrel/) - Country star Dolly Parton released her latest DVD exclusively through the Cracker Barrel restaurant chain. It debuted at #2 and is now certified Gold (500,000 copies sold). Pay close attention because this goes far beyond food or country music.
- [New Google Stupidity Tax: "Flaccid Exact Match"](https://www.perrymarshall.com/22010/exact-match-stupidity-tax/) - Google has added another form of stupidity tax to AdWords. You can opt out of this stupid tax, and it is very important that you know what to do and why. If you're paying close attention, this will work to your advantage. (As with all Google stupidity taxes.) You really need to pay attention to this.
- [Google AdWords vs Charles Darwin](https://www.perrymarshall.com/21841/google-adwords-charles-darwin/) - Anybody who's developed a modicum of chops with Google ads knows how utterly Darwinian Google is. Most of your ads vanish forever after being seen by (maybe) a few thousand eyeballs. 3% of the advertisers get 50% of the traffic and everyone else fights over the scraps. As an advertiser, you know that a major key to success is proliferating dozens of ads in as many creative directions as you can until you hit your customer's "Sweet Spot." What you might not realize is how much AdWords can teach you about real evolution - the kind they debate in science class.
- [Reality Check: 2012, 88 days in](https://www.perrymarshall.com/21419/reality-check-2012/) - This Friday marks 90 days into 2012. The year will be 1/4 done. What have you accomplished?
- [Google+ team leader defects to Microsoft, spills beans](https://www.perrymarshall.com/21344/google-leader-defects-to-microsoft/) - Google's engineering director James Whittaker defected to Microsoft, blogging that Google+ has ruined Google. He complains that the once idealistic engineering company is now obsessed with ad revenue and competing with Facebook. I think Google does have a problem. This is not a problem for YOU as a Google advertiser; in many ways it's good for you. I'll get to that in a second. But yes, it is a problem for Google. Here's why.
- [80/20 Productivity Express - 60 Days Later](https://www.perrymarshall.com/21151/8020-productivity-express/) - Our program 80/20 Productivity Express launched 2 months ago today. You went through it. How's your productivity? Is your life working better? What do you still want to improve? Talk to me - post your comments and stories below, I'll read every one:
- [You're more powerful than you think you are.](https://www.perrymarshall.com/21040/powerful/) - 40 years ago, a Pittsburgh metal foundry plant manager named Wayne Alderson shot a film called "Miracle of Pittron." He said, "People who own and manage companies have huge potential to influence the world for the better. Why aren't they using it?" I think it's because they don't understand the power they wield. YOU probably don't understand the power you wield. You're more powerful than you think you are:
- [Is your "marketing problem" really a marketing problem?](https://www.perrymarshall.com/20850/marketing-problem/) - The other day a customer said, "I'm putting in 120% effort, I'm exhausted and my wife hates it." I can almost guarantee you, that guy's doing all the RIGHT things to fix the WRONG problem.
- [One of the best ads I've ever seen](https://www.perrymarshall.com/20836/hilarious-ad-craigs-list/) - From Craig's List:
- [Dumb Money vs. Smart Money on Facebook](https://www.perrymarshall.com/20752/dumb-money-vs-smart-money-on-facebook/) - Facebook's about to go public. A company that sells $3.7 billion of advertising is likely to get valued at $100 billion. That's INSANE. But most of what happens on Wall Street is blind lumbering herds of animals getting roped by mercenary cowboys. What matters to you is how this is going to change the landscape. Bottom line facts:
- ["Please Do Not Reply" - Here's Why](https://www.perrymarshall.com/20722/impersonal-emails/) - Got this question from Tony, about our email messages:
- [Google, Facebook & the Future of PPC (Part 1)](https://www.perrymarshall.com/20719/future-of-ppc-part-1/) - Google missed their targets last week, for the first time ever. Facebook's about to go public. Unless they make major upgrades to their ad system, they're gonna miss their targets too. What does that mean for you?
- [Joe Polish & I Love Marketing Podcast: Facebook Ads](https://www.perrymarshall.com/20661/joe-polish-i-love-marketing-podcast/) - Marketing legends Joe Polish and Dean Jackson interview Perry Marshall & Tom Meloche, on Facebook advertising.
- [Should You Let Google "Improve" Your AdWords Campaigns?](https://www.perrymarshall.com/20645/google-tweak-adwords-campaigns/) - "Hi, I'm from Google, I mean the Government. I'm here to help."
- [Roundtable Chronicles for January 31, 2012](https://www.perrymarshall.com/20639/roundtable-chronicles/) - Last week in Orlando Florida my highest level coaching groups had our once-every-4-months Serial Entrepreneur Fest. Highlights: -->10X: Mr. S has grown his company from $1 million to $10 million in 21 months. Just had his first million dollar month...
- [How much do people respect your time?](https://www.perrymarshall.com/20505/respect-your-time/) - My most famous ever blog post is called "Perry's Greed." It's about how, at an evening seminar in Chicago, a bunch of people asked me out to lunch. I told them, "If you pay my fee I'll be happy to sit down with you." This made a lot of people angry.
- [Martin Luther King - Equality - USP](https://www.perrymarshall.com/20476/mlk-equality-usp/) - Today is Martin Luther King day in the US. 236 years ago the founding fathers of the United States declared: "We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness."
- ["Google AdWords for Dummies" book review](https://www.perrymarshall.com/20464/adwords-for-dummies/) - A few years ago at an airport, I got a call from Howie Jacobson. "Hey Perry, the people who write the 'Dummies' books asked me to write an AdWords book and I said yes. Um, I hope that's okay." I'd taught him AdWords early on, and he didn't wanna tick me off by competing with my own books. "No problem, Howie. I just want to make sure all the people in the AdWords cartel are my friends."
- [6 Years Slugging it Out & Supremely Frustrated](https://www.perrymarshall.com/20387/supremely-frustrated/) - Got this courageous if depressing blog comment from a guy named Oliver: Perry: The more i listen to you, the more i feel im screwed and have no chance of ever making it and maintaining my place in a market.
- [10 Predictions for 2012](https://www.perrymarshall.com/20326/10-predictions-2012/) - Today, 10 predictions for the new year:
- [How to lose 36 million dollars per hour](https://www.perrymarshall.com/20268/losing-money-fast/) - I always say there are 3 kinds of work: $10 per hour $100 per hour $1000 per hour But there are not three. There's five. #4 is:
- [How derelict slobs get stuff done in 2012, with NO GUILT](https://www.perrymarshall.com/20257/no-guilt/) - If you eat a bowl of ice cream before bed tonight, no big deal. If you eat a bowl of ice cream before bed EVERY night, your belly becomes a very big deal. If on the day your baby girl is born, you start...
- [Setting goals when your business bores you](https://www.perrymarshall.com/20214/business-bores-you/) - Yesterday I was talking to a Roundtable member, Bill, from Colorado. His goal at the beginning of 2011 was 30% growth. He finished the year yesterday at 30.1% growth. He's in a market where everyone else has lost ground this year, so BRAVO! He mentioned that he wanted 2012 to bring him some new adventures; a repeat of 2011 wouldn't be all that inspiring for him. He asked what I thought his 2011 goal should be. I thought of my current project, the 2012 Ultimate Guide to Google AdWords - editing the 2nd edition to make the 3rd edition. When I began, I was bored with it. "Gotta go through this thing and fix the stuff that's out of date. B-o-r-i-n-g."
- [A salute to all who are WORKING today](https://www.perrymarshall.com/20210/salute/) - The Friday before Christmas I posted on my Facebook page: "Hit LIKE if you are NOT taking the day off, but instead you're earning the dinero and getting stuff done while everybody else parties and drinks hot chocolate."
- [Tea & Starbucks in the Forbidden City](https://www.perrymarshall.com/20202/forbidden-city/) - I just came back from China, where a cup of green tea *normally* costs about 25 cents. That's the price at a typical street vendor. But at the world-famous Forbidden City in Beijing, crawling with gringo tourists, a cup of green tea costs $4.00. Why does it cost 16X as much in the Forbidden City as it costs 3 blocks away?
- [Managing Distractions: The #1 shift that makes 2012 the superior year](https://www.perrymarshall.com/20171/managing-distractions/) - My 13 year old son has a t-shirt that says, "I Don't Have A.D.D., I just... Hey look! A squirrel!" The #1 productivity enemy of online marketers is:
- [84 year old retail store better than ever, despite...](https://www.perrymarshall.com/20158/local-retail-store/) - Yesterday after Christmas dinner I talked to a relative from out of state. He owns a local, brick-and-mortar music retail store. Problems he faces: His bank came to him and said, "There's no way you're ever going to make any real money based on what you're doing and we don't want the business. Sorry, we're getting rid of you." The banker remarked that contrary to what a lot of people would like, banks are not in the business of losing money.-Competition from Big Box stores, deep discount online retailers and Amazon. There's no way he can compete with their prices...
- [I got a toddler for Christmas!](https://www.perrymarshall.com/20087/toddler-for-christmas/) - A week ago today we touched down from our 13 hour plane ride from Hong Kong. That's a long trip under any circumstances. It's even more interesting with a 1 1/2 year old who's only known you for 2 weeks! She was a little clingy and a little fussy but other than that - great. Couldn't possibly ask for better. This entire process has gone w-a-a-a-y better than expected. A month before we went to China...
- [It doesn't get more international than this!](https://www.perrymarshall.com/19855/4-man-intensive/) - At today's 4-Man in Hong Kong: I had a Malaysian from London living in Australia; a German, a Scotsman and guy from Liverpool living in Thailand; an American living in ...
- [I'm A Dad Again: Day 7!](https://www.perrymarshall.com/19808/adoption-day-7/) - We got Zoe exactly one week ago today. After lunch last Sunday, the director of the orphanage came to our hotel and brought Zoe to us. Wow. So here's our new daughter!
- [China Pollution: Normal Day vs. Good Day](https://www.perrymarshall.com/19794/china-pollution/) - The picture below is a normal day in Nanchang China - view from my hotel room:
- [A glimpse at the most beautiful place on earth](https://www.perrymarshall.com/19749/most-beautiful-place-on-earth/) - There's a road in Shangri-La that winds through narrow mountain passes from the city of Lijiang to the very first bend on Yangtze river. The Yangtze is the 4th longest river in the world, dividing China north and south. This bend a place you can see from the moon, or on any world map.
- [Kids Playing with Needles, Tiananmen Square & Raging Capitalism](https://www.perrymarshall.com/20143/raging-capitalism/) - Ever see the famous 1989 picture of the student in China standing off against four tanks? That’s Beijing’s Tiananmen square. We went there yesterday. It’s vast, big enough for literally a million people. The 1989 incident is just one of many reasons for the “Great Firewall of China,” the massive content filter manned by the Chinese government. Subscriber Liz Parrish posted this on my blog the other day:
- [First Day in Beijing](https://www.perrymarshall.com/19723/first-day-in-beijing/) - My youngest, "Z-Man" who's 7 years old, was so excited, every 30 minutes he'd get out of his seat with mom, walk up the aisle to my seat and say, "Dad, how long before we get to China?"
- [A Tootsie Pop for your customer's inner child AND inner bean counter](https://www.perrymarshall.com/19286/b2b-tootsie-pop/) - Every great B2B offer you make should be a Tootsie Pop:
- [The entrepreneurs nobody knows how to kill](https://www.perrymarshall.com/19236/bulletproof-bacteria/) - Did your mother ever say this to you? "Bundle up today, it's cold outside and if you're not careful you'll come down with something."
- [Who likes Planet Perry & who doesn't](https://www.perrymarshall.com/19144/who-likes-planet-perry/) - There's a vast initiation ritual, akin to fraternity hazing, in which entrepreneur wannabe's are stripped of their wallets and ID's, forced to drink pints of vodka while spinning on merry-go-rounds. They're fed sandwiches made of spam and fantasy lunch meat, and stripped of their self-respect and self-confidence one dollar at a time, before finally being released to re-learn everything they thought they knew in the school of hard knocks. The name of this ritual is "Business Opportunity." Marketing insiders refer to it as "Bizop."
- [Brick & Mortar Retailers Wanna Stick YOU With Sales Tax](https://www.perrymarshall.com/19136/internet-sales-tax/) - ICSC is a trade organization for malls and retail stores, who hate the fact that customers pay sales tax at their stores but not online. They wanna change that. Here's what they're telling their members. You might want to contact YOUR congressman and suggest the exact opposite:
- [The United States Budget, Plain English](https://www.perrymarshall.com/19035/us-budget/) - United States Tax revenue: $2,170,000,000,000 Fed budget: $3,820,000,000,000 New debt: $1,650,000,000,000
- [Example of a Star Student & The Best Business Advice You Could Possibly Get](https://www.perrymarshall.com/18944/best-business-advice/) - Today Kevin Thompson, a long-time customer from the Pacific Northwest, posted a very gracious thank-you to me on my blog. Not all the comments on this blog post are positive; some are sad and even poignant stories of business struggles and defeats, mixed in with some fantastic success stories. I need to tell you about Kevin.
- [My Dilbert Cube Escape Story - And Yours](https://www.perrymarshall.com/18934/my-escape-and-yours/) - It was a beautiful Indian summer morning here in September when Al Qaeda decimated the World Trade Center in New York City – and the entire world was plunged into chaos. I remember where I was, you remember where you were. What I remember is....
- [Farmer Ron, the Big Bailout, and the 80/20 Rule](https://www.perrymarshall.com/18855/farmer-ron/) - My father-in-law, Ron, is a 77 year old retired farmer in Southeastern Nebraska. He wears a John Deere hat, sports a farmer's suntan and talks kinda slow. He had this to say about the Big Bailout:
- [Standards. It's time to raise 'em. Here's why.](https://www.perrymarshall.com/18735/standards/) - You might not be in manufacturing, but no matter what you do, you're still in the business of changing something or someone. And whether you process plastic pellets or sell exotic travel packages, the following is always true:
- [Tom Hoobyar: Farewell to a Friend](https://www.perrymarshall.com/18693/tomhoobyar/) - I'm sad to report, my dear friend, mentor and father figure Tom Hoobyar passed from our midst this past Sunday, 71 years young. Tom and I first met at a Gary Halbert seminar ten years ago. If you've never been to a Halbert seminar, it's kind of like a Dan Kennedy seminar except everyone is on LSD. Not literally, mind you, but figuratively. Gary attracted a wooly, wild, creative bunch and that event was no exception. Halbert fans were advertising astronauts. Tom was a CEO of a hi-tech company, hoping to....
- [Ain't No Recession in The Motor City](https://www.perrymarshall.com/18555/aint-no-recession/) - This morning I got this email from Susan Kruger. She's from Detroit. She sells study skills curriculum to public schools (which are a troubled bunch these days): ~~~ Perry, We have a very long sales cycle, so it will take a little while to get a full picture on all of our initiatives. However, these are some metrics I can tell you for sure: * August 2011 = our best sales month...ever! 40% better than August 2010.
- [The less-traveled road to mastery](https://www.perrymarshall.com/18525/road-to-mastery/) - Last month I went to "Fantasy Drum Camp" in Cleveland. A drummer's dream. 14 hours a day of nothing but music and learning with the best guys in rock and jazz. Chris Coleman, who's played with Prince, Chaka Khan and New Kids on the Block, gave the most valuable piece of advice of all. He says, "Let's say there's this really amazing song you want to play...
- [The Secret Power of "Amateurs"](https://www.perrymarshall.com/18514/amateurs/) - When I was 13 my mom bought me a subscription to an obscure magazine, "Audio Amateur." It was for people who like to build stereo equipment. The editor, Ed Dell, would always point out that the old-school definition "Amateur" was - someone who does something for the LOVE of it, not for the money. Not to be confused with the more recent connotation which is "a part-timer who does sloppy work."
- [A grown-up's view of 9/11](https://www.perrymarshall.com/23671/9-11/) - I'm only sending this to people who are likely to 'get' what I am trying say today, and even though I'm posting it on my blog, I'm not putting it in my public news feed. My wife was moved today by the 9/11 ceremony, the new memorial, the names of the fallen and today's three-trumpet
- [You can't achieve mastery with 15 different teachers](https://www.perrymarshall.com/18470/schitzophrenia/) - In the HyperEvolution course I was helping a student re-invent his construction company. He came to 4-Man Intensive the other day and he had a new landing page that was, well, just kind of weird.
- [Tipping Point: Customers Choose You. 3pm EST today.](https://www.perrymarshall.com/18359/tipping-point/) - Last week Sam, my music teacher, came over. He just graduated with a Master's degree in jazz and he's looking for work. He was frustrated because doors kept slamming and thought I might be able to help. We sit down and convo awhile. I dig into his USP. Turns out he has one. (Most people do, but they don't know it.) Inevitably, the question comes: "Sam, how can you PROVE - to a music department or anybody else - that you really do have a badass USP and you can deliver the goods?" Hint: A resume and cover letter won't do it. The answer is...
- [Rainmaker Speaks](https://www.perrymarshall.com/18354/rainmaker-speaks/) - Wayne Moritz, a software engineer from Clearwater Florida, posted this comment on my blog. I think it's a gem:
- [What kind of car does Perry drive?](https://www.perrymarshall.com/18217/what-kind-of-car/) - What kind of car do you think I drive? A 2007 Audi? A 1967 Astin Martin? A BMW SUV?
- [Credibility. Authority. Celebrity.](https://www.perrymarshall.com/18211/credibility/) - Of ALL the assets you can possess as a marketer, there is one thing that trumps them all:
- [The Big Red Easy Button and the Flim-Flam Man](https://www.perrymarshall.com/18194/big-red-easy-button/) - You wanna make a boatload of money selling information products? Go to aspiring, not-quite-graduated-from-kindergarten wanna-be business people. Then sell them a big, bright-red "Easy" button. Some turn-key opportunity where someone's figured everything out for you. Tell 'em they just need to work the system. That sells. Trouble is, it hardly ever works. Why?
- [All work and no play makes Jack a dull boy](https://www.perrymarshall.com/17774/all-work-and-no-play/) - We've all been working too hard lately. Time to do something fun today. Today, an ad that was posted on Craig's List: Seeking someone to live my life for six months
- [When implementation becomes your enemy](https://www.perrymarshall.com/17739/implementation/) - We all know about the proverbial "shelf help" guy who buys all kinds of books and courses and never does anything with them. We've ALL been that person, even the best of us. What if you only implemented 5% and skipped the other 95%? Would you be a shiftless lazy loser?
- [Facebook is not your father's AdWords](https://www.perrymarshall.com/17603/facebook-vs-adwords/) - Q: How do you kill a Facebook campaign? A:
- [Six Extremely Interesting and Useful Things](https://www.perrymarshall.com/17586/six-extremely-useful-things/) - Today, six things that in my humble opinion are really cool.
- [Best Internet Manifesto I've read in a long time: Ben Pieratt spanks graphic designers](https://www.perrymarshall.com/17478/ben-pieratt/) - ...from my nephew, Ben Pieratt: Dear Graphic and Web Designers, please understand that there are greater opportunities available to you.
- [Dr. Soukup, My Sophomore Rant, and College vs. Real-World](https://www.perrymarshall.com/17465/college-vs-real-world/) - In engineering school my professor, Dr. Soukup, was a stoic, military-general kind of guy. Every week he would give us homework. One week the assignment was especially maddening. Turns out it was impossible to solve with 'textbook' formulas. You had to use a special computer program to solve it. But he never said anything about that. It took consultations with several other students and another professor to solve. So when I finally showed up for class, homework in hand, I was mad....
- [Don Crowther - "Is Social Media all about the conversation?"](https://www.perrymarshall.com/17364/don-crowther-social-profit-formula/) - Video clip from Maui - Social Profit Formula
- [If you have a teenager, SuperCamp is worth looking into!](https://www.perrymarshall.com/17333/supercamp/) - I told Joe Chapon the founder, one of these days I'll get around to sending my own kid to SuperCamp. Finally my 14 year old daughter went last summer. She came back r-a-v-i-n-g. I mean, she LOVED it. "Dad, I HAVE to go back next year. I just have to!!!" She raved about...
- [Judge Judy or Katie Couric - who makes more?](https://www.perrymarshall.com/17326/judge-judy-or-katie-couric/) - TV Guide sez the top 3 News Anchor yearly salaries are:
- [Storytelling and the Sales-Hypnotic State](https://www.perrymarshall.com/17290/hypnotic-storytelling/) - I've aired my fair share of gripes about my Amway Pink Koolaid days. But I gotta tell ya, I learned a LOT of good storytelling in Amway. It's why I'm good at telling stories now. Allow me to tell you an Amway story . . . My upline Diamond was a guy named George. George could hold an audience *spellbound* for hours.
- [Government of Chile Will Pay You $40,000 For Your Help](https://www.perrymarshall.com/17256/entrepreneurs-in-chile/) - In October 2010 the government of my country did an experiment. They gave 18 government grants of USD$40,000 to entrepreneurs of USA and Europe that where willing to come to Chile for a minimum of one month to provide training to a Chilean company to be more efficient, providing solutions to important problems like energy, traffic, polution, health, finance, etc. The program was so succesful that right now, they decided to expand it to 300 more cases in the next 6 months.
- [Minor Business Re-Invention, 74% Sales Boost & 11-Day Alaska Vacation](https://www.perrymarshall.com/17221/alaska/) - Yesterday afternoon was a consulting call-in day and Stew called in. He joined last September. He'd just returned from 11 days of vacation in Alaska. No email, no voice mail, no business stuff whatsoever for almost 2 weeks! He's in a very "boring" industry, which is not generally doing well right now He often feels
- [Chasing the Internet Dream](https://www.perrymarshall.com/17054/chasing-the-internet-dream/) - Listen, we're all chasing the same dream ... "escape the dollars for hours trap by moving some electrons around the internet using auto-piloted systems while our bankers scratch their butts and look at us curiously wondering how it all works" Am I right? Now there are a lot of people out there telling you it's easy. In fact, some are telling you it's VERY easy. Which leads a lot of people to have broken hearts, shattered dreams, and to dig very large holes of debt for themselves.
- [Google & the Ex-Wife Nookie Hookup](https://www.perrymarshall.com/16966/google-your-ex-wife/) - A long time ago I heard a radio show about divorced couples hooking up once a week just for some nookie. The two of you can't have a civil conversation without smashing plates and dishes, but her hips are just irresistible. Hey baby, it's a lot safer than trawling bars . . . Google. Ex Wife. You Can't Live With Her. You Can't Live Without Her. This morning I saw a post about Google testing...
- [Roundtable Chronicles for June 16, 2011](https://www.perrymarshall.com/16941/roundtable-chronicles-pt2/) - Thomas' business was doing $1 million a year 12 months ago. He's doing about $4 million now and he's headed straight for $10 million. He manufactures parts in Asia and sells them in the US and Europe, via his websites and Amazon. He began his Roundtable session by saying, "My current situation is a really sweet deal and I'm making a ton of money. But one thing I know about sweet deals is, they always come to an end."
- [There's *always* a superior way. Always….](https://www.perrymarshall.com/16775/superior-way/) - 20 years ago, Paul Pilzer said monopolies are impossible because markets have no corners. It's true. No matter what your competition is, there is always a way over, under, around, behind. Whatever you face, a solution exists. The solution could be...
- [Curing Jet Lag](https://www.perrymarshall.com/16705/jetlag/) - I've been to 30 countries. I love international travel. There's just one problem if you're a member of the Internet Marketing Jet Set: Jet Lag. I don't know about you, but Jetlag normally screws me up for about a day and a half "going" and 4-5 days "coming home." It really sucks. Actually it USED TO suck. It doesn't suck anymore. Here's how I cured my Jet Lag.
- [The Roundtable Chronicles for May 27, 2011](https://www.perrymarshall.com/16693/roundtable-chronicles-may-27/) - Mr. Unstoppable is in the clothing biz. He comes to our May Roundtable meeting with his tail between his legs. “My bookkeeper screwed up and, uh, forgot to categorize $126,000 of expenses. I woke up one day last month and found out we had no cash.”
- [2 ways people cripple their own success](https://www.perrymarshall.com/16663/sabotage/) - There's 2 ways that people sabotage their business:
- [Help Joplin Missouri & Help Yourself at the Same Time](https://www.perrymarshall.com/16657/joplin/) - A tornado ripped through Joplin Missouri 2 days ago. Death toll: 123. 2,000 buildings destroyed. These people urgently need your help. I'd like to offer you several ways to assist, including one that helps YOU....
- [Ukrainian Elevators, Washington DC Schools, and the War Against Bureaucracy](https://www.perrymarshall.com/16647/ukrainian-elevators/) - In 1994, my friend Fred moved to Kiev Ukraine. He taught English for 9 months. Every couple of months or so I'd receive a big fat photocopied letter in the mail from Fred, about his adventures. He told strangest stories I've ever heard. One of the first things the communists did when they moved in was...
- [Friday the 13th: A victory story, a horror story](https://www.perrymarshall.com/16598/friday-the-13th/) - I asked y'all for victory stories. Two stood out....
- [States Attempting to Tax Affiliate Marketers in Droves](https://www.perrymarshall.com/16563/affiliate-tax-nexus/) - My sister forwarded me this from the International Council of Shopping Centers (ICSC) May 6 2011 Newsletter. Unlike us online marketers, the brick-and-mortar ICSC is in favor of online retailers paying retail sales tax. Sleep with one eye open:
- [Celebrate a Signature Victory with me, would you?](https://www.perrymarshall.com/16543/signature-victories/) - Last week I gave away a sample Renaissance Club newsletter called "Signature Victories." I talked about Signature Victories in your life - wins that have a special color, flavor and texture. They empower you to live a bigger future. I talked about celebrating those victories on purpose and asked for feedback via anonymous survey. I got the most wonderful responses. Would You Share A Signature Victory with Me Today?
- [How to screen out evil business partners](https://www.perrymarshall.com/16488/screen-out-bad-business-partners/) - My friend and sales mentor John Paul Mendocha has a nearly foolproof method of screening out thieves, wackos and bad business partners. You ready for it? It is:
- [Straight talk with my staff member about Lifebook](https://www.perrymarshall.com/16476/lifebook-chicago/) - Denise asked me for a phone appointment. She wanted to know more about my experience, and whether she should spend her shekels to go to Lifebook Chicago.
- [John Q. Consumer vs. Homer Simpson](https://www.perrymarshall.com/16452/homer-simpson/) - H.L. Mencken said, "No one ever went broke underestimating the stupidity of the American public." One of my early mentors said, "When I write copy, I imagine...
- [Why people get frustrated](https://www.perrymarshall.com/16310/why-people-get-frustrated/) - There has never been a time in history when knowledge was getting commoditized faster. Some amazing technique that didn't even exist one year ago is now in a bookstore book for $12.95. Then it's on somebody's blog for free. Suddenly, because there's no price tag,
- [Dreamer - Misfit - Alien](https://www.perrymarshall.com/16181/feeling-like-an-alien/) - Do you ever feel like you speak some sort of gibberish that your neighbors don't understand? Do you ever feel like a member of a secret off-the-grid society?
- [You can never understand a system from the inside](https://www.perrymarshall.com/16112/you-can-never-understand/) - In 8th grade one of my teachers assigned me to write a report about the United States and one other country. I chose India. I'd never left the US and I'd never gone to India. Yet somehow India wasn't all that hard to write about - I asked one of my other teachers a bunch of questions because she had been to India. I wrote about women's colorful dresses and Hindu temples and all that. All the stuff a foreigner notices. But writing about the US was tough. What can a fish really tell you about water? I did a pretty mediocre job. Fast forward 15 years, Laura and I fly to Sao Paulo Brazil. Our first trip to an 'exotic' place. Utterly fascinating. Intense.
- [Old Media vs. New Media:](https://www.perrymarshall.com/16057/old-media-vs-new/) - Old Media vs. New Media: Why the Concept of the "Control Ad" is obsolete [mc src='http://maui.digital.s3.amazonaws.com/2011/clips/you-know-me-35-58.mp4' type='video' width='480' height='270' skin='stylish_slim' autostart='true' controlbar='bottom' /] Privacy Policy
- [The Enemy Within: Self Sabotage](https://www.perrymarshall.com/15956/self-sabotage/) - I'd been working at my first "real" sales job for a couple of months. Totally wet behind the ears. My boss scheduled a trip to Detroit to get me some sales training. The morning of my trip I woke up with a start. It was 8:00am. My FLIGHT was at 8am. I lived 40 minutes from O'Hare airport.
- [Something is Desperately Wrong in America](https://www.perrymarshall.com/15548/desperately-wrong-in-america/) - What’s the first thing you think when you read that? Does it trigger any impulses? It’s just pregnant with possibilities, isn’t it?
- [The Enemy Within](https://www.perrymarshall.com/15464/the-enemy-within/) - I had worked at my first sales job for 18 months and had nothing impressive to brag about whatsoever. One by one, every "deal" I had worked on crashed and burned. But this one was different. A guy at U.S. Steel had called me in and I quoted a $1.1 million optical profiler project, a technology he had great difficulty procuring elsewhere. I was deliriously excited about the prospects of a $55,000 commission check. The whole thing evaporated right before my eyes. I spent an hour on the phone trying to save the project from death. Then Wally called me in his office and informed me:
- [THE #1 Skill for Innovators & Thought Leaders is . . .](https://www.perrymarshall.com/15400/number-one-skill/) - I've had the privilege of working with some of the most talented people in marketing today and it's a thrill to just be in their company. Today I'd like to tell you something about the very best ones, that most people never notice.
- [How did marketing get so stale? A word from the Traveling Wilburys](https://www.perrymarshall.com/15368/traveling-wilburys/) - Doncha just love these lyrics by the Traveling Wilburys? I've been fobbed and I've been fooled I've been robbed and ridiculed In daycare centers and night schools Handle me with care Been stuck in airports, terrorized Sent to meetings hypnotized Overexposed, commercialized Handle me with care... Pretty much describes the state of most online marketers, doesn't it?
- [A Million Miles in a Thousand Years](https://www.perrymarshall.com/15210/million-miles/) - There's a great book by Don Miller called "A Million Miles in a Thousand Years." At the beginning of this book, Don suddenly realizes: "If my life were a movie, it would be so boring nobody would ever care to watch it."
- [The doctor who cared too much](https://www.perrymarshall.com/15071/the-doctor-who-cared-too-much/) - Yesterday at TED in California, I spoke with a Radiation Oncologist - a cancer doc. (Fun job, huh?) She told the story of her patient. An older woman found out her cancer had spread to her brain. She was terminal. Not a question of whether, just a question of when. She and her 62 year old husband hoped that she could make it long enough to celebrate their upcoming 38th anniversary. The doctor found out she loved a certain violinist...
- [A pure tone in the tunnel of chaos](https://www.perrymarshall.com/14832/tunnel-of-chaos/) - You're in a steel mill. You've donned your hard hat, your goggles, your fireproof denim jacket and steel-toed shoes. 200 feet away is a blast furnace. The noise is deafening. Molten steel pours out of a ladle into a giant vat. Every time it does so, a horn sounds warning that lethal 2200 degree liquid pours overhead. Above the raucous din you hear the sound of men shouting and giant otherworldly vehicles rumbling by. Just then, a woman approaches you.
- [Joshua Boswell digs for gold. And yeah baby, he finds it.](https://www.perrymarshall.com/14746/joshua-boswell-perry-marshall/) - What you're about to hear makes me blush. But it's worth sharing anyway. Makes me blush for two reasons:
- [A Rant about Sweeping Change in 2011](https://www.perrymarshall.com/14740/rant/) - Gotta get some things off my chest about the state of the Internet Marketing biz, education, truth-telling and the massive paradigm shift we're experiencing right now. And what it's going to take for you to stay on top the next 1-5-10 years:
- [Who sent me this baseball bat in a rose box?](https://www.perrymarshall.com/14682/baseball-bat/) - I have a friend, Bob Muzikowski. He started the world's first inner city little league in New York City. You've probably never thought about it, but kids in the inner city don't "do" little league. Their non-soccer-mom moms don't have soccer mom vans and they have no money for baseball uniforms. And since all the "men" are selling drugs on the street corner, there ain't no coaches either. Nobody's got a baseball mitt and baseball bats are used for gang banging, not baseballs. Sad state of affairs. Bob, who was a reasonably well-to-do financial planner in the Big Apple, decided to do something about this.
- [THIS is how you fight bureaucracy!](https://www.perrymarshall.com/14672/fight-bureaucracy/) - Illinois threatened gov't regulation of home school (BAD) and this is how home schoolers responded: They headed down to the capital in DROVES. This pic is the overflow. Affiliates must defend our turf the same way:
- [Groupon, Facebook, Google, and the future of "Conversion"](https://www.perrymarshall.com/14600/groupon-google/) - Google offered $6 billion and Groupon turned the offer down. I know Brad Keywell, the founder of Groupon and I have good wishes for him. (Kudos to Brad for helping sponsor TEDx Chicago in September, by the way.) Furthermore if he desires to build his own multi-billion dollar empire instead of folding his store into Google's tent, more power to him. But you can be sure Google's gonna give Brad a run for his money.
- [You're Fired - You're Fired - You're Fired!](https://www.perrymarshall.com/14583/youre-fired/) - When I was 21 I had a decent warehouse job working for a very large wholesale company, W.W. Grainger. I played a practical joke and sent a rogue fax to another branch. It was a funny joke until my boss, who was actually a good friend, was forced by his superiors to dismiss me. I went home thoroughly dejected. I felt like a massive failure. I endured a phone call to Laura's parents, telling my father-in-law of 10 months the story of how I'd just gotten ousted from my perfectly respectable job. Firing #1.
- [Cost Per View Marketing: Jonathan Mizel CPV Overview](https://www.perrymarshall.com/14545/cpv-traffic/) - CPV Traffic, or Cost Per View, is a hot form of paid advertising that works very well especially in high-traffic and consumer categories. It may also work in high-volume B2B markets. You can buy traffic VERY inexpensively and it is quite well targeted.
- [Teenage Weather Blogger vs. National Weather Service](https://www.perrymarshall.com/14523/teenage-weather-blogger/) - Roundtable member Susan Kruger sent me this. Her husband Brian is a teacher and a student at his school is a junior meteorologist. With our giant blizzard brewing in the Midwest, this is timely:
- [Exploit your Enemies: Marketing Lesson from Frank Zappa](https://www.perrymarshall.com/14478/frank-zappa/) - Guest Blog Entry from John Fancher, who's riding shotgun with me in our Autoresponder Boot Camp. One of my favorite musicians, drummer Mike Portnoy, names Frank Zappa as one of his all-time heroes. Mike and Dream Theater did a concert with Frank's son Dweezil Zappa here in Chicago in '09. It was stellar. John, let
- [Why buy clicks when you can get 'em for free?](https://www.perrymarshall.com/14474/why-buy-clicks-when-you-can-get-em-for-free/) - Last week I spoke at Entrepreneur Magazine's Growth Conference in Atlanta. Many sessions were packed and afterward a group huddled around me and peppered me with questions. #1 Question: "Why should I spend money buying clicks when I can get traffic from LinkedIn, Facebook, Twitter, etc? And for that matter, why shouldn't we just try to get free search engine traffic?"
- [The Al Capone "Affordable Education"](https://www.perrymarshall.com/14449/al-capone-education/) - On a plane the other night a guy told me his wife worked for the Cicero Illinois public schools. Her school was severely overcrowded. She taught first grade and had 40 six year olds in her class. 40 kids. One teacher. Scary. Cicero has been well known for government corruption since the days of Al Capone, the Mob Boss whose built his headquarters there. Today the folks who award government contracts in Cicero still have summer villas in Italy, while Latino families who have any aspirations for their kids move to a different school district before their children hit high school. QUESTION: Who's more guilty of squandering money:
- [What I *loved* about shaving pennies with Honda, Ford & Chrysler](https://www.perrymarshall.com/14439/shaving-pennies/) - My first job out of college was designing speakers for the major car makers. I designed the speakers in the '94 Ford Probe, the '95 Acura Vigor, the '95 Jeep Cherokee and the '96 Civic. Our factory in NC churned out 70,000 low-cost car speakers every day. One of my friends, who knew how much I loved $10,000 stereo systems, asked how I felt about designing a speaker that had to cost $3.78 and the price of every part was calculated to 1/100th of a penny.
- [Fast money vs. Building Assets](https://www.perrymarshall.com/14412/fast-money-vs-building-assets/) - Robert Kiyosaki says unless something makes you money when you're NOT doing it, it's not an asset, it's a liability. Have you ever walked away from short-term money because you knew it would cause long-term problems? When I was slaving away in my Dilbert cube, $ was tight. One of my friends in the business offered me a job...
- [My first 90 days after the Dilbert Cube](https://www.perrymarshall.com/14405/after-the-dilbert-cube/) - It was a month and a day after September 11, 2001. The world was in a tail spin. Everyone was sleepwalking. Phones weren't ringing. Orders were not coming in. Still, I left my job and replaced my income in 19 days. At this point I'd been to...
- [Illinois will crush affiliate marketing if you don't act now.](https://www.perrymarshall.com/14384/illinois-will-crush-affiliate-marketing/) - A few days ago I posted a warning that the state of Illinois is about to pass a law that adds sales tax to online commerce if an affiliate in the transaction lives in Illinois. The resolution has passed both the House and the Senate in the Illinois legislature. An insider has told me that emailing the governor will do no good. If you did so, nobody's reading it. Here's what I want you to do instead:
- [Who's on *your* Board of Directors?](https://www.perrymarshall.com/14360/your-board-of-directors/) - What if your company's board of directors consisted of:
- [Illinois Will Kill Affiliate Marketing Unless You Act NOW](https://www.perrymarshall.com/14347/illinois-kills-affiliate-marketing/) - Dear Reader, If you live in Illinois I strongly suggest you stop what you're doing right now and write Governor Quinn. I got this disturbing email from Amazon today:
- [How Martin Luther King stirred you on invisible levels](https://www.perrymarshall.com/14340/martin-luther-king-persuasion/) - Martin Luther King delivered his "I Have A Dream" speech in Washington DC in 1963. 1700 pristine words transformed history - and 2 generations later America got its first black president.
- [Tireless Servant builds relationships even when you don't](https://www.perrymarshall.com/14317/autoresponder-sequence/) - If you get 10 minutes on the evening news or a front page story on the Huffington Post; if you wire up some ingenious viral campaign on Twitter or Facebook, that's fabulous. But one week later you might just as well have written "I love Suzy" in the sand and watched ocean waves erase it from memory. You're dismayed at how perishable any form of publicity is. But just yesterday...
- [How do you buy & sell marketing talent?](https://www.perrymarshall.com/14310/outsourcing-marketing/) - Do you hire talent or hire yourself out to others?
- [Planet earth is FORCING you into entrepreneurship](https://www.perrymarshall.com/14279/entrepreneurship-2/) - Long-time Renaissance Club member Tom Meloche mentioned this to me the other day. He's absolutely spot-on. The Big Bad World Out There has a big giant buggy whip and it's driving people into doing something for themselves. Do you remember a time when a concept known as 'job security' actually existed? I'm not sure anyone even uses that term anymore. Then there's the reality that the vast majority of politicians seem to believe the public is a horde of mindless cattle whose only function is to be...
- [12 Days of Christmas Day 12:  Boldness and Faith -- even Romance! -- in the Face of Disaster](https://www.perrymarshall.com/14256/12-days-12/) - My friend and neighbor Joy Sherfey has a close relative, Lisa Fox, who's been to surgery for the second time for a brain tumor. Lisa is a 39 year old mother of young children, and this has not been a fun time for anybody at the Fox household. She is weak, she's on chemotherapy, and her memory, speech and motor skills have all been seriously affected by the surgery. She brings a spoon or fork to her mouth with considerable difficulty.
- [While the world is sleeping, Gladiators make their move](https://www.perrymarshall.com/14243/while-the-world-is-sleeping/) - Most people collapse into a holiday-induced stupor the week of Thanksgiving and don't emerge from it until mid-January. Then, at roughly the time they've given up on most of their new years resolutions, they snap out of their hypnotic state and return to business as usual. Another day, another fifty cents. But not everybody. While the rest of the world lapses into merriment and shots of Bailey's Irish Cream, True Gladiators strategize and execute, and fill in missing blanks in their knowledge. I am inviting you to do this.
- [Google's Ad Network Drives Better When You Steer It](https://www.perrymarshall.com/14160/steering-the-display-network/) - The Display/Content Network can produce astounding amounts of traffic on its own. But when you steer it, it's 2X better. Maybe 5X. Here's a strategy from Shelley Ellis:
- [The #1 enemy you will conquer in your life is SHAME.](https://www.perrymarshall.com/14049/shame/) - THE most powerful destructive force in life is shame. There is nothing that holds all of us back more than the fear, the terror, that others will judge us and reject us as not good enough. Not measuring up. Not feeling worthy.
- [What is Class?](https://www.perrymarshall.com/13894/what-is-class/) - Class never runs scared. It is sure-footed and confident in the knowledge that you can meet life head-on and handle whatever comes along. Those who have class have wrestled with their own personal "angel" and won a victory that marks them thereafter.
- [How I weaned myself off the Pink Koolaid & became a Player](https://www.perrymarshall.com/13811/becoming-a-player/) - I spent plenty o' years drinking the business opportunity pink koolaid, buying tapes and books and going to seminars that just sent me around and around the failure merry-go-round. After about 6 years of that I'd become *extremely* jaded and cynical. And very cautious. I was on my upline's "Tape Of The Week" program (~$50 per month) and even after I knew in my heart it wasn't doing me any good, I stayed on it about 2 years longer. Why didn't I stop?
- [Jobs and Bosses are Evil, Part 3](https://www.perrymarshall.com/13735/jobs-bosses-evil-3/) - I've got a friend whose ever-unpredictable alpha-male dad doled out multiple forms of abuse to every single family member. In his family, sooner or later you were gonna get nailed by shrapnel cuz you could never duck at the exact right time. His childhood was a mess and by his 20's my friend was prone to...
- [How to find the fast profit pockets in Facebook ads](https://www.perrymarshall.com/13718/facebook-likes-and-interests/) - Where's the QUICK money in Facebook? ---> It's "rifle shots" that skim the cream off of hot, responsive "likes and interests." 10 SECOND PROOF there's a lot of untapped potential in Facebook:
- [Funding Your Business With Your Own 401K/IRA](https://www.perrymarshall.com/13701/small-business-funding/) - In this interview, Bill Seagraves of Catch Fire Funding explains how you can fund the growth of your business through retirement fund accounts such as 401K, IRA and 403B.
- [Inspiration Never Comes When Your Fists Are Clenched](https://www.perrymarshall.com/13598/fists-are-clenched/) - A friend of mine was waiting to turn left at an intersection. Traffic coming the other way was completely stopped for a light. And even though oncoming cars had absolutely nothing to gain by driving 10 feet further into the intersection, one of the drivers refused to stop and let him turn. My friend flashed his lights and motioned for the guy to stop. Instead, the guy blocked his turn and flipped him the bird. My friend's wife opened her door, stepped out of the car, walked across the intersection...
- [* Apology *](https://www.perrymarshall.com/13538/what-google-thinks-of-affiliates/) - I am VERY sorry, please accept my apology. When I posted the contents of this article, which have now been removed, I did not realize they had been stolen from someone's Membership Area. The offending material has been removed and I regret taking up your valuable time. Stay tuned, por favor. Perry Marshall
- ["Pile On the Information!"](https://www.perrymarshall.com/13533/pile-it-on/) - I wanna tell you today about a shift I made early in my marketing career, that created a breakthrough mindset. It was:
- [Sweeping Change is Underway](https://www.perrymarshall.com/13225/change/) - 2010 is a pivotal year, a year of transition and great change. In 2-3 years you will look back and see the pre-2010 world as strangely different from the one you find yourself living in. In 5 years you'll stand in wonder of once mighty empires that have fallen. By 2020, ...
- ["A Fern Named Lazarus" --Guest Blog from Tom Hoobyar](https://www.perrymarshall.com/13187/fern-named-lazarus/) - I have an asparagus fern named Lazarus. Why did I name him Lazarus? I'll tell you why. I named him Lazarus because...
- [Lady Google breaks up with you… then sends you a Valentine](https://www.perrymarshall.com/13154/valentine-from-google/) - During the last year, Google slashed and burned tens of thousands of AdWords accounts. Without remorse, apology, or explanation. The majority of these were some flavor of "get rich quick" (Google's definition, not yours) or sites that make strong health claims, miracle diets, etc. And there was definitely a good deal of collateral damage. Like
- [Why some succeed & others fail](https://www.perrymarshall.com/13039/why-some-succeed-others-fail/) - How is it that two different people with identical tools, the same education and similar ambitions can turn out so differently? One goes from zero to $10 million in 5 years. Another's still spinning his wheels. WHY?
- [Google Instant Search: How does it affect you?](https://www.perrymarshall.com/13017/google-instant-search/) - You've probably noticed that as you type a search into Google, the search results now change in real time as you type new words. This is called "Google Instant Search" and it's been running for about a month now. How does it affect your AdWords ads? How does it affect SEO? What results are YOU seeing? Full explanation here, with a space to post your own observations:
- [Do your friends 'get' what you do?](https://www.perrymarshall.com/12997/your-friends/) - I've always said, a good sign that you've chosen a good niche on the Internet is that your 'regular' friends don't understand what you do. Yesterday my church pal Dave says, "You do something related to computers or the Internet, right? What is it that you do anyway?"
- [The Power of Association](https://www.perrymarshall.com/12956/power-of-association/) - How much money you make during the next 2-5 years Will probably be...
- [Smashing through the Black Wall of Fear](https://www.perrymarshall.com/12736/black-wall-of-fear/) - Marcus is eleven, and last summer I took him to father/son camp. Years ago Marcus’ younger sister Andria lived with us for three months as our foster daughter. Marcus (a.k.a. "Tank") became my buddy from the inner city and has been ever since. So here we are with no electricity, no running water, 3 days on the Tahquamenon river and every day we do some daring activity like pole-climbing or the ropes course. The ropes course is 25 feet above the ground and even though Marcus had a helmet, climbing gear and able assistants at every side, he was totally intimidated. The first section was a sort of horizontal rope ladder that sorely tested his balance and stability. At long last he made it across. But then the next section was a tightrope walk on a single cable.... That’s when Marcus lost it. He looked down at the ground far below and shook with terror. "I’m afraid of heights!" Just to put one foot on that cable and put his weight on it took all the will he could summon.
- ["When will Congress fix the economy?"](https://www.perrymarshall.com/12193/when-will-congress-fix-the-economy/) - In London last week, I was talking to a hotel events manager. He said, "Normally August and September are a tad slow around here. But we've been booked solid for almost 2 months now, and I don't know why!" Our own sales here at Perry & company started picking up noticeably in mid-August. The US Commerce Department reported that home construction jumped 10.5% in August. My take: things are in fact headed in an upward direction. Meanwhile with mid-term elections happening in Congress...
- [Imagination Trumps a Tough Economy](https://www.perrymarshall.com/12181/imagination/) - Imagine that a hot air balloon is stationed in the front yard of your home. You walk out the front door you step inside. The pilot fires up the jets. The balloon rises into the air. You're rising above your home, above the roof tops of your neighborhood, above your city. Soon you see the curve of the earth encircling you and a panorama of streets and buildings and land. The full expanse of whatever "territory" that you sell to.
- [My Email Anniversary](https://www.perrymarshall.com/12098/my-email-anniversary/) - 15 years ago today, on September 15, 1995, I opened my very first email account. Who'd have thought that in 2010 I'd send an email to tens of thousands of people in 50 countries and tell 'em all a crazy story? (And post this from Brussels, Belgium no less.) Congrats on being one of those lucky people :^>
- ["Words are the only thing that last forever."](https://www.perrymarshall.com/12011/winston-churchill-words/) - Winston Churchill, the great Prime Minister who carried Britain through the darkest hours of the 2nd World War, said that. I visited his war bunker in London yesterday, having just finished my Marketing Evolution seminar which had met just 3 miles north. A fascinating tour. Churchill was a successful statesman early in his career, then fell out of favor with the people. The Great Depression ensued and he nearly went bankrupt...
- [What I believe about…. Work](https://www.perrymarshall.com/11835/what-i-believe-about-work/) - My buddy Bryce is newly married, about 15 years younger than me. Getting a startup off the ground. Hot in pursuit of the entrepreneurial dream. All the usual drama of getting his chops busted, landing new customers, building a portfolio, scrambling for cash. His wife is a schoolteacher and her day ends at 3:30. Her day ends as soon as she finishes grading papers. When does his day end?
- [What I believe about…. Entrepreneurs](https://www.perrymarshall.com/11831/what-i-believe-about-entrepreneurs/) - Some time ago my travels took me to the red soil of Nairobi, Kenya. A gracious schoolteacher named George ran a foster care program for AIDS orphans. He took me on a tour of his world. How incredibly different it was from mine. Someone had given George a Toyota station wagon, so we didn't have
- [Why Selling as you know it is dying a slow death](https://www.perrymarshall.com/11796/why-selling-as-you-know-it-is-dying-a-slow-death/) - There's nothing more scary in sales than mashing your foot down on the gas pedal, and feeling the clutch slip. . . . then pressing harder and smelling the odor of your transmission starting to melt. If your prospects smell a hint of desperation, it's all over. They disengage more and more.
- [The Cleverest Email Scam](https://www.perrymarshall.com/11688/the-cleverest-email-scam/) - This came to me today from one of our close personal friends. I thought, "Dang, I didn't know she was going to the UK!" Almost fell for it. I hope you don't....
- [How Chinese Water Torture Ended American Slavery](https://www.perrymarshall.com/11509/uncle-toms-cabin/) - In June 1851, US anti-slavery magazine "National Era" began publishing a fascinating story in 40 weekly installments. Written by Harriet Beecher Stowe, it depicted the life of a black woman, Eliza, who escapes with her son Tom who is sold "down the river" into slavery. In 1852, Stowe's 40 installments were bound together in book form and sold 300,000 copies the first year in print. "Uncle Tom's Cabin" was translated into all major languages and became the most influential novel of the 19th century. It also became the best-selling book after the Bible.
- [A Few of My Favorite Headlines](https://www.perrymarshall.com/11263/best-headlines/) - I think you'll like these, too...
- [If you procrastinate, these 384 words are worth your time](https://www.perrymarshall.com/10937/procrastination/) - I took a customer survey earlier this week. The last question was totally open-ended: "If you could ask Perry any question what would it be?" The most common question was: "How do I stop procrastinating and just DO the stuff I need to do???" Let me tell you what I do.
- [How to appease the Search Engine gods](https://www.perrymarshall.com/10588/how-to-appease-the-search-engine-gods/) - Does it ever seem like Google is a Greek goddess who demands human sacrifices from her fearful worshippers? If you've ever done any Search Engine Optimization, you know what it's like to get sucked into all kinds of time-wasting activities, hoping they’ll someday pay off. And if you’ve ever wondered what it might have been like to toss a damsel in the volcano, hoping rain would finally come . . . well, maybe you do know what that's like :^)
- [Listen to your gut](https://www.perrymarshall.com/10449/listen-to-your-gut/) - There was an investor in the company I worked for who I personally liked but every time he'd call I'd feel a subtle, almost imperceptible wave of fear. Only much later did I realize his mission was to slice my fingers off one bloody joint at a time. My head didn't know it, but my gut did. Ignoring my gut was a costly mistake.
- [The Flagrant Abuse of Positive Thinking](https://www.perrymarshall.com/10279/abuse-of-positive-thinking/) - You might have some memory of Admiral James Stockdale. He was the guy who was Ross Perot’s Vice Presidential candidate in ‘the US 1992 election. He didn’t fare so well as a VP candidate, but he was quite an impressive military man. He was former president of the Naval War College and was the highest ranking officer in the dreaded “Hanoi Hilton” in Viet Nam. He spent eight years in Hanoi and was tortured numerous times by his captors. Mr. Thomas Barnett relates: “Stockdale tells the story of the optimists who never survived their time in Hanoi, simply because...
- [The 180 Day 180](https://www.perrymarshall.com/10198/180day180/) - I'm not sure I've ever told you the story of THE lowest point of my career. Laura and I drove from Chicago to Nebraska over a steamy hot 4th of july weekend in our $1200 1985 Honda Civic whose engine had just $$$ blown out 3 months before. We were buying gas on whatever fumes were left on our credit cards. I'd been demoted from my sales job to production manager at a tiny manufacturing company. Now I was earning zero sales commission. To try make up the difference I took home "outsourced assembly" projects from work.
- [Dilbert Cube Escape Plan: Rainmaker](https://www.perrymarshall.com/10099/dilbert-cube-escape-plan-2/) - It was terrifying to leave the "safety" of the Dilbert Cube. I couldn't help but remember all the times before, when I was attempting to sell and recruit. Back then I would *always* miss my monthly goals. Yes, my new post-Dilbert Cube life was much more promising. Still I had to overcome my old Fear Of Failure. It was sooooo easy to imagine my post-Dilbert Cube life being the same as before. Plus this was right after the 9/11 terrorist attacks and nobody was spending money on anything then.
- [Thursday: Euro Economic Turnaround Teleseminar](https://www.perrymarshall.com/10086/economic-turnaround-teleseminar/) - A lot of folks are struggling to orient themselves. Clarity, focus and courage have never been more prized than they are at this moment. Welcome to the tunnel of chaos. For this reason I've arranged to have corporate turnaround expert John Paul Mendocha join me on a teleseminar Thursday July 29 at 3:00pm London UK Time.
- [Social Media: The 3 stages of a revolution](https://www.perrymarshall.com/10035/social-media-revolution/) - For 2 years, the buzz about social media was like your neighbor running his chainsaw on Sunday morning. Things are different now:
- [What to do when your entire industry suddenly crumbles](https://www.perrymarshall.com/10026/industry-in-crisis/) - Imagine this: You’ve dominated the world market for centuries. Leaders in your business enjoy secure incomes and workers earn admirable wages. You’ve created a tradition of dignity, respect and superiority. Then, unexpected foreign competition swarms in like carrion fowl. Within 24 months they crater your market share, destroy your margins and drive the major players into bankruptcy. Morale plummets, panic ensues. Wholesale economic destruction is imminent. What will you do now? The future dangles delicately in the balance.
- [How a good man died because of bad marketing](https://www.perrymarshall.com/10011/bad-marketing/) - My wife Laura is is by no means a "Marketing Maniac," but she's learned a thing or two from years of sleeping with a guy who is. Laura is heavily involved with relief agencies that serve the poorest of the poor in India and Africa. Last winter she went to a conference in St. Louis where hundreds of charities were recruiting workers and raising funds. Her comment to me upon arriving home: "It's incredibly depressing that the same people who are doing some of the most important work in the entire world are the most abysmally horrible marketers." And she plunks down a stack of brochures to prove the point.
- [The most precious commodity is ATTENTION. How to get it:](https://www.perrymarshall.com/10004/how-to-get-attention/) - There's nothing harder to obtain - or more valuable to possess - than a few minutes of your prospect's exclusive focus. To get it, you don't have to shout or be annoying or obnoxious. All you need is ONE clever idea, one arresting hook. Then suddenly she is listening to you intently. On Thursday July 22 I'm doing a teleseminar on how to make that happen.
- [Facebook cheers up nursing homes](https://www.perrymarshall.com/9995/facebook-cheers-up-nursing-homes/) - Yesterday I heard from a very reliable source that Facebook has triggered a sea change in the nursing home industry. This comes from a client of one of my business mentors. The #1 reason people die is their friends have died or been dispersed to the four winds; their family doesn't visit them anymore, and they have no more reason to get up in the morning. I'm sure all of us have visited long-term care facilities and seen the blank stares and hopelessness of aged people living out their last days. Facebook has changed that.
- [Social Media, The Butterfly Effect & my Pal in Racine](https://www.perrymarshall.com/9957/social-media/) - A few years ago in the "AdWords Gold Rush," there was a fierce battle for which Google guru was gonna land on top of the heap. A new Google e-book came out literally every 3 days and it was brutal. My most formidable competition then was Don Crowther of Racine Wisconsin. Razor sharp marketing guy if there ever was one.
- [Why Facebook advertisers are cagey](https://www.perrymarshall.com/9927/facebook-advertisers/) - Some people are absolutely raking it in with Facebook ads but many are keeping quiet about it. I've got a friend named Bill who turned $12,000 of ad spend into $48,000 in 2 months. Another guy from Central America told me he's turned $1,000 into $200,000. "Mister R" converted $10,000 of ads into $200,000 of business in one year.
- [Real Jobs, British Pragmatism, and Risk Reversal](https://www.perrymarshall.com/9902/why-i-like-the-british/) - I shot a quick video clip about some weird quirky differences between Brits and Americans, why I like British people so much, and the power of Risk Reversal to generate sales even in a crappy economic climate:
- [Is the Internet constantly changing, all the time?](https://www.perrymarshall.com/9885/is-the-internet-changing/) - Just got off the phone with a guy who said, "It's SO hard to keep up with the Internet, there's new stuff happening every single day." It's true… but it's really a HALF truth. If you're paying attention, this 2 minute article will save you about a year of frustration.
- [10,000 Hours + getting more traffic to your website](https://www.perrymarshall.com/9861/getting-more-traffic-to-your-website/) - Just the other day I was doing a phone consultation with a customer and he said, "If I were going to invest my 10,000 hours in Pay Per Click, where would you suggest I focus my energy?"
- [Results from Facebook ads in 1 day](https://www.perrymarshall.com/9853/results-from-facebook-ads/) - Facebook FastTrack student Lisa Ziegler of Nokomis, FL sent in shortly after the class started: "So….It's 10:22am EST on Friday. I've already gotten 2 conversions from my NEW ad that just got approved this morning. Cost per conversion.....$ 3.27 Cool, Alright, Yeah! :)
- [$200 in Facebook Ads gets 250 people to show up at a live event](https://www.perrymarshall.com/9713/facebook-live-event/) - Mastermind Club member Francesco Tinti from Soci, Italy wrote me with this fabulous Facebook ad success story: Here you have a picture of a successfull FB campaign with less than 210$ investment. A very small investment with great results! With a small investment or nothing more 200$, a Facebook campaign and a soft email marketing strategy we got about 1600 fans in a Facebook Fan Page and over 250 people to the fair!
- [Scott Fox interviews Perry Marshall](https://www.perrymarshall.com/9387/scott-fox-interviews-perry-marshall/) - Scott Fox, author of e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online, interviewed me about Pay Per Click. We had a wide-ranging conversation about....
- [Wednesday: The Stinky Economy Combat Teleseminar](https://www.perrymarshall.com/9381/stinky-economy-combat/) - The current economic climate is no bowl of cherries…. plus the thinning of the herds is not over. The weak will struggle to survive or perish. The strongest businesses and entrepreneurs will still thrive and PROSPER. Which category are you in? You have a remarkable degree of control over that. Dan Kennedy invited me to be a guest on his Wednesday Wealth Attraction teleseminar. We're going to talk about...
- [Phone call from my old boss who fired me](https://www.perrymarshall.com/9244/old-boss/) - It was Friday. I was about 10 minutes late arriving at work. Before I could put my lunch in the refrigerator, Wally & Fred called me into Wally's office. Something did not feel right. "Perry, we're going to have to let you go. Things just aren't working out and it's time to turn you loose."
- [A Tribute to Basketball Coach John Wooden, 1910-2010](https://www.perrymarshall.com/9120/john-wooden/) - One of the true giants of sports - and truly great human being - past away yesterday. John Wooden was the coach of the UCLA basketball team at time when they won TEN NCAA championships, including SEVEN IN A ROW. At one point they won 88 straight games. No team or coach has ever even come CLOSE to any of those numbers. He was beloved by all who knew him and if you read the quotes below you'll get an idea why.
- [One conspiracy I do believe in….](https://www.perrymarshall.com/9090/conspiracy-of-negativity/) - ….is the conspiracy to suffocate you in paralyzing mental garbage and global negativity. I don't generally buy into conspiracy theories... but I do believe in cosmic episodes of stupidity and planned mass mediocrity. The #1 conspiracy of the modern world is...
- [Obama's Social Media Strategy, De-Constructed](https://www.perrymarshall.com/8879/obamas-social-media-strategy/) - In the last 24 months, Facebook and Twitter have gone Supernova. We now have a "Social Media Expert" almost literally on every street corner. While everyone else was tweeting and jumping up and down and yelling about it, David Bullock went DEEP. He exhaustively catalogued of Barack Obama's social media campaign on his hard drive. While it was happening, in real time, before it disappeared forever.
- [BP, the oil spill, and the urge to crucify…. somebody](https://www.perrymarshall.com/8818/bp/) - I rarely go very far off-topic in my business emails and blog posts…. but this is not off-topic. It's everybody's business; and not for the reasons you might think. Today I want to talk about a NON-obvious reason why this is everybody's business.
- [Years of "Missionary Work" & Nothing to Show For It](https://www.perrymarshall.com/7384/missionary-work/) - My first few years in sales were a long, hard road. I pounded the pavement for months, educating every company I could find about the marvelous benefits of my hot new technology. I crisscrossed the Chicago area in my beige Ford Taurus seeking anyone who would listen to me.
- ["Eugene Schwartz was a Scoundrel"](https://www.perrymarshall.com/7380/eugene-schwartz/) - 2 weeks ago I did a live seminar with Drayton Bird. Drayton's a UK advertising genius, now in his 70's. Drayton said: "I knew Eugene. That guy was a scoundrel?
- [The Space Between the Notes](https://www.perrymarshall.com/7379/slowhand/) - If you can spare 5 minutes for some musical pleasure, press play and sit back and enjoy. If you're itching to "get to the point" then move the cursor straight to the 1 minute 15 second mark and start there?. and enjoy Eric "Slowhand" Clapton's guitar solo: I have no doubt that Eric Clapton can
- [Good habits, bad habits, business success & the fountain of youth](https://www.perrymarshall.com/7378/good-habits/) - Yahoo's headline news today featured a 20-year study on four habits: smoking, drinking too much, inactivity and poor diet. Those habits swing your effective age by as much as 12 years. This study had some very good news: Non-smokers and former smokers, and People who drink less than 2 drinks/day, and Those who get 2
- [Positive Focus](https://www.perrymarshall.com/7375/positivefocus/) - Nothing builds your confidence like 60 seconds of Positive Focus? every day.
- [Truth is Beautiful. Confusion is Ugly.](https://www.perrymarshall.com/4870/truth-is-beautiful/) - Please indulge me in a few moments of pure, unadulterated Geek-ness as I attempt to convey a profoundly important life lesson. In this month's Renaissance Club Newsletter, which just hit the streets, I said:
- [Policy #1: EASY - LUCRATIVE - FUN](https://www.perrymarshall.com/4869/easy-lucrative-fun/) - Yesterday I had lunch yesterday with Mike, the last guy I worked for before escaping the Dilbert Cube. Since most entrepreneurs are chronically unemployable to begin with, a LOT of us leave our last job with bridges burning behind us with 100 foot flames.... and a dose of "I'm gonna show that guy if it's the last thing I do...!"
- [The Power of the Tactical Triangle](https://www.perrymarshall.com/4868/tactical-triangle-power/) - Jack Born came up with a brilliant device called the Tactical Triangle. It shows the relationship between the three fundamental ingredients of marketing:
- [Google vs. China](https://www.perrymarshall.com/4867/google-vs-china/) - I don't know if you've been paying attention to this, but lately there's a battle raging between Google and the Chinese government. It's kind of interesting when a company is big and influential enough to wage a political battle with the biggest government in the world, eh?
- [Nursing an Addiction, and Chasing a Dream](https://www.perrymarshall.com/4865/chasing-a-dream/) - A customer writes me: Allow me to make a confession: I have got a very serious addiction! It?s not drugs or alcohol or anything like that but it?s an addiction nonetheless. You might not believe it?s possible to get addicted to something this, but every since I discovered it, I got completely and utterly hooked on...
- [It's NEVER too late for a comeback](https://www.perrymarshall.com/4859/comeback/) - I just returned from Maui Hawaii, 100+ customers from a dozen countries face to face and palm to palm for 3 days. It was immensely energizing to shake everyone's hand and hear war stories and spend time together. In that conference room you heard every kind of story you can imagine. There were people there who literally made a million dollars last month. There was probably somebody who LOST a million dollars last month. I have no doubt.
- [You're awesomer than you think you are.](https://www.perrymarshall.com/3139/awesomer/) - Last night, after an exhilarating, exhausting Sunday, my buddy Nathan and I went out for burgers at 10pm. We were relaxing and unwinding at Bar Louie, bantering, philosphizing, solving the problems of the world. Nathan says, "What if we're aweseomer than we think we are?" I smile and look at him. "Yeah... what if?"
- [Engineers and Geeks in Marketing](https://www.perrymarshall.com/3137/engineers-as-marketers/) - Back in my "baloney sandwiches and ramen soup" days I was an engineer and I knew I wanted to succeed in sales. Engineering all by itself was too boring and tedious. My paychecks as a salesman were really SKINNY. I felt like a total misfit. A 2-headed monster. One time I had lunch with a head hunter.
- [#1 Secret of Successful Google Ads](https://www.perrymarshall.com/3136/successful-google-ads/) - I've studied a LOT of successful Google ads. Rich Stokes' company AdGooRoo systematically compiles data on Google ads. And there's one ingredient I've seen in more successful Google ads than anything else. Do you know what it is?
- [Writing Emotional Google Ads](https://www.perrymarshall.com/3135/writing-emotional-google-ads/) - The power of your ads has a LOT to do with how fast they bypass "thought processes" and nail core emotions. This is precisely why there are so many ads on TV with scantily clad women. Cleavage bypasses all thought and strikes core emotions hard-wired in men.
- [Hitler Gets Google Slapped](https://www.perrymarshall.com/3134/hitler-gets-google-slapped/) - The F?hrer's affiliate program plans get foiled.
- [New way to boost your Google AdWords CTR - FAST](https://www.perrymarshall.com/3133/boost-your-adwords-ctr/) - Are your Google ads stuck at 1.7% or 3.1% CTR? Would a 5.5% or 8.7% CTR bring a flood of new customers and save you money? The #1 way to punch through the AdWords wall is to BREAK A RULE. * A famous "Rule" of Google is that your keyword must be in the headline of your ad.
- [Writing Google Ads: Escape the Rut](https://www.perrymarshall.com/3128/google-ad-writing/) - Most people think they've tested 20 ads. Actually they've just tested 2 ads 10 times. Most people have never explored the possibilities of what they might say in a super-effective Google ad. In Orlando at Roundtable last week, Howie Jacobson (author of "Google AdWords for Dummies") walked us all through an ingenious small-group brainstorming process.
- [Left-handed marketing secrets](https://www.perrymarshall.com/3126/left-handed-marketing-secrets/) - Whenever you target a certain niche of people for a specific type of product, you ALMOST ALWAYS find those customers also share some odd, otherwise unpredictable idiosyncrasy. The ability to recognize this separates the men from the boys in marketing. Today, three examples:
- [An apology of sorts](https://www.perrymarshall.com/3125/apology/) - If you spend more than $5000/month on Google traffic then I owe you an apology. The apology is:
- [The Beauty and Bane of the Serial Entrepreneur](https://www.perrymarshall.com/3124/serial-entrepreneurs/) - The other day it occurred to me that the #1 thing my successful students have in common is: They're serial entrepreneurs. At a Roundtable meeting, 3 out of 4 people in the room has started and built multiple successful businesses. They have a hunger for adventure and can NEVER sit still for very long.
- [Ben Moskel: The Rebirth of Affiliate Marketing?](https://www.perrymarshall.com/3122/rebirth-affiliate-marketing/) - This is a guest editorial by Ben Moskel. In December I spoke at Ben's Affiliate Marketing Seminar in Chicago. He sent me an outstanding rebuttal to last week's "Death of Affiliate Marketing" teleconference. Here it is: Perry titled the call: The Death of Affiliate Marketing on Google.
- [Google Content Network Teleseminar - Gmail Xray Vision & 31 Flavors](https://www.perrymarshall.com/3121/google-content-network-teleseminar/) - On Wednesday January 13 at 1pm Central, Shelley Ellis and I are doing a teleseminar on Google's Content Network. Here's a taste of what Shelley and I will cover:
- [How to hire jazz legend John Coltrane for "union scale"](https://www.perrymarshall.com/3119/john-coltrane/) - Ken McCarthy sent me a quick note yesterday: "For the first two years when he arrived in NYC, John Coltrane was available to play on anyone's record for union scale. It only lasted two years, but still...imagine that."
- [10 Predictions for 2010-2019](https://www.perrymarshall.com/3118/10-predictions-2010/) - 1. In 2010, Google will announce a procedure for "hearings and fair trials" for banned advertisers. This will enable them to play "Good Cop-Bad Cop" with you if your accounts get shut down.
- [I'm thankful.](https://www.perrymarshall.com/3117/thankful/) - It's the day before New Years Eve, I've been up since 6 getting all kinds of projects done. It'll be at least a year before most of this morning's work sees the light of day, but it's on the conveyor belt. Snowflakes are drifting down from the sky outside my window and I just came back from a walk around the neighborhood. (I prefer a brisk walk outdoors to an exercise machine, personally.)
- [Quality Scores & nailing the marketing bulls-eye](https://www.perrymarshall.com/3116/quality-scores/) - What was once a rather sophisticated yet hard to implement twist on market surveys, risk management, and segmentation, has turned into a brilliantly simple but incredibly effective step by step system for developing an "ADWORDS CENTER OF GRAVITY," and dominating your market with focus and determination.
- [Time Flies.... and yes, there's enough](https://www.perrymarshall.com/3114/time-flies/) - On New Years Eve 1999 as a crowd counted down the final seconds of the 20th century, my bro-in-law Ted was struggling to wrap his mind around how fast time flies. He shook his head in disbelief. "Wow, here we are at the threshold of a brand new millennium." Where were you that night? Remember the hysteria? The media was in a frenzy over Y2K. The sky was falling, all the computers in the world were going to stop, the electrical grid was gonna shut down and we were all storing up fruit cans and bottled water. Snap your fingers, a decade has flown by. Four days left before 2010.
- ["Somebody runs your life"](https://www.perrymarshall.com/3113/somebody-runs-your-life/) - I'll never forget the first time I got fired from a job. I sent a rogue Fax - it's a pretty funny story that I tell at seminars - but at the time it was a DEEPLY disturbing experience.
- [Staging a Revolution on Google's Content Network](https://www.perrymarshall.com/3112/content-network-revolution/) - Positioning your ads on Google search is a black-and-white proposition. (Once you understand all the nuances, like CTR and quality score and market research and conversion and everything else anyway :^) Google Search is linear. It fits inside a box. The Content Network, however, is an ecosystem. It's not linear, it's exponential. Which means some people get abysmal results while other people build $50 million empires.
- [The guy with a 40.9% Click Thru Rate](https://www.perrymarshall.com/3111/41-percent-click-thru-rate/) - When most people write Google ads (myself included!) we quickly get stuck in one or two ruts. We think we're testing 20 different ads but really we're testing 2 different ads 10 times, only with slightly different words. Every time you bust yourself out of one of those ruts, your checks get FATTER. Best way to escape from a rut: Get a swipe file. Raiding your swipe file to test new Google ads is the easiest $1,000-per-hour work I know of.
- [The Ballsiest Ad I've ever seen!](https://www.perrymarshall.com/3110/ballsiest-aids-ad/) - My friend Matt Kehn from Uganda sent me this ad, where the government is successfully waging a war against AIDS:
- [The Secret of the 10,000 Hour Master](https://www.perrymarshall.com/2277/10000-hours/) - The 3rd time I got fired from a job, I was 26 and my wife was 3 months pregnant. I was an engineer and sales were slow and I was in the first of a round of layoffs. I later found out my boss, who'd had to throw somebody under the bus, felt horribly guilty. A lot of people were bitter.
- [What would you do if Google banned your account?](https://www.perrymarshall.com/2270/google-bans-your-account/) - Yesterday I had a private call for my Mastermind Club members. We explored the dark side of Google. One member was spending $1 million per year on Google selling coffee and they shut him down. (He wasn't selling Warez, or ebooks, or get rich quick, or affiliate programs, or anything like that). No explanation. No recourse. Google said, "Stop sending us emails."
- [In the Dojang, AdWords Ninjas get taken out last](https://www.perrymarshall.com/2258/adwords-ninjas/) - This morning I spoke at a Chicago meeting for hi-tech marketing folks, hosted by one of my fine estudiantes, Kelly Muldoon. In the audience, several people were "in transition" - i.e. looking for a job. (Merry Christmas!) A woman approached me, she'd been recently downsized. Casting about for opportunities. Looked like she was hanging on by her fingernails. Asked me if I had any advice to give.
- [6 Free Online Tools I love](https://www.perrymarshall.com/2240/free-online-tools/) - Today, links to six super-useful free tools: 1. One of the secrets to writing great copy is making it REALLY easy to read. 7th grade reading level or lower = good copy. College level = BAD copy. Bad. (Always!) Most of Gary Halbert's classic letters read at the 4th to 5th grade level. That's why
- [Thanksgiving and the Emancipation of an Artist](https://www.perrymarshall.com/2238/ken-thanksgiving-story/) - A decent paying job is always something to be grateful for. But some people hunger for greater things and are destined for more... and they KNOW it. Do you relate to that? Awhile back I got this note from a customer, Mr. Ken Heikkila:
- [Bob Dylan's Songwriting and the Creative Power of Commitment](https://www.perrymarshall.com/2220/bob-dylan-songwriting/) - Copywriter John Fancher recently started a 3o-day "send an email every day" autoresponder series, which I subscribed to. It rocks. He weaves inspirations about music, poetry and songwriting into a series of tutorials for email copywriting. I am finding myself looking forward to getting the installments every single day. Here's the one I just got today - I SO agree with this:
- [Entrepreneurs and our insatiable GREED](https://www.perrymarshall.com/2218/entrepreneurs/) - Have you ever.... * Tapped a line of credit or 2nd mortgage so you could give your employees their paycheck? * Paid off all your vendors and creditors, even though it meant canceling a long-awaited vacation? * Heard about someone in need and helped them out, even though you knew you would eventually end up borrowing the money - you didn't have it but you gave anyway because it was the right thing to do?
- [Google Image Ads and the Pixel Power Principle](https://www.perrymarshall.com/2205/google-image-ads/) - Today I'm going to give you a secret to getting an avalanche of traffic on the Content Network, using Google's Image Ads. I must begin by explaining something that's totally core, thoroughly fundamental to hyper-effective, profitable advertising.
- [Staying average vs. WINNING](https://www.perrymarshall.com/2172/average-vs-winning/) - At the beginning of this video I'm calm cool and collected, but a few minutes in I start to get real wound up. I was at a marketing conference in Los Angeles last week and everybody was talking about the Federal Trade Commission's new rules about testimonials. The FTC wants us to start selling "average" instead of selling performance and success. Frankly it's disturbing. In this video you'll hear stories about....
- [Halloween Horror Stories on Google's Content Network](https://www.perrymarshall.com/2164/google-content-network/) - If the most ghoulish thing you can do in Google AdWords is not know how to structure a campaign, the 2nd most ghoulish thing is to be "asleep at the wheel." Namely, sticking new things in your AdWords account and forgetting to go back and check on them. There are some people who have literally become skeletons by doing this! My Best Google Halloween Horror Story:
- [How to make money online](https://www.perrymarshall.com/2162/how-to-make-money-online/) - Have you ever said this to yourself: "I wish I had been doing this 3-4 years ago when things were so much easier." "They just don't make things like they used to." "Everything is so much more competitive right now." Today I'm going to give you a mental "reset button," so that whenever you catch yourself thinking this, you can interrupt an unproductive thought with a more productive one.
- [Joshua's Epiphany](https://www.perrymarshall.com/2139/joshuas-epiphany/) - There are seasons of life when ideas swirl around in your head aimlessly and you grope for answers. And there are moments in life when puzzle pieces suddenly snap into place and you have instants of total clarity. Joshua Boswell tells one such story in an MP3 interview - he came to an event and suddenly in a single moment everything just came together in perfect clarity. Have you had those moments? I know I have. J.K. Rowling has described how the entire plot for the Harry Potter series came to her in the same way, almost entirely at once. I guess that's why "epiphany" is one of my favorite words. Because when you have one, it's unforgettable and it can change everything.
- [The Skeptical and the Hopeful](https://www.perrymarshall.com/2133/skeptical-customers/) - There are two kinds of people in your audience you need to especially consider when you write copy and collect testimonials. 1) The Skeptic. The guy who ain't going to believe a thing unless he actually walks on the water for himself. 2) The Hopeful. The guy who is yearning so badly for a solution to his ugly, horrible, desperate problem that he's hungry and thirsty for salvation in any form.
- [Selling the Impossible Proposition](https://www.perrymarshall.com/2123/selling-the-impossible/) - A couple of years ago I sent my top customers and affiliates a Christmas gift. It was Caroline Alexander's beautiful book "The Endurance" which chronicles Earnest Shackleton's treacherous journey to the South Pole and back, in 1914. It may literally be the world's greatest adventure story. He and 27 men sailed to Antarctica with a team of dogs and plenty of supplies with plans to travel all the way across the continent in the summer.
- [The Marketing on Autopilot Luxury... oops, I meant Necessity](https://www.perrymarshall.com/2076/marketing-on-autopilot/) - I was a desperately struggling sales rep in 1997 and I drove to Peoria Illinois for a big "Success" event with speakers like Norman Schwarzkopf and Zig Ziglar. I first encountered Dan Kennedy there. Dan was the last speaker of the day and he talked about replacing cold-calling grunt work with cost-effective advertising and marketing. Since I was spending most of every day pounding the phone, this news was oxygen to a drowning man. I was mesmerized. I found a credit card that still had some room on it and bought his Magnetic Marketing System. It changed my life. Fast forward one year: I've found a new job where they'll actually let me use some of Dan's ideas (the previous boss thought I'd bought swampland in Florida, and told me to get back to work) and the new marketing techniques were working. I was getting sales leads for my industrial hardware and software products from our website every day.
- [From Bus Driver to AdWords Marketing Maniac, at $175K/year](https://www.perrymarshall.com/2031/adwords-marketing-maniac/) - Dear Perry, It was about 3 -4 years ago when I first entered my name and email address on your website and you sent me out a package of information about marketing and business. I can tell you right now that this simple package you sent me changed the way I did business forever! At the time of receiving it I was working as a full time city bus driver in a small town where I worked about 30 -40 hours a week. I had a part time vending business that I was building I had a website that did nothing for me and all that I wanted was some direction on what to do next.
- [Discernment and Simplification](https://www.perrymarshall.com/2008/simplify/) - I have never seen a time when people were more desperate and confused about marketing. One of the best-loved articles on my site is "Old-Fashioned Discernment in the Age of the Internet." It's about how the availability of information does not make people informed, and knowledge does not equal wisdom. This has EVERYTHING to do with the fact that there are more ways to communicate with a customer than ever before.
- [TV: The Opium of the People](https://www.perrymarshall.com/2002/opium-of-the-people/) - Ten years ago I took a trip to Brazil and a guy took me on a tour of the slums, the "favellas" of Sao Paulo. The favellas were miles upon miles of shanty towns and lowly concrete homes built on the sides of hills. Infested with gangs, drugs, prostitution and violence. Every single person we met in the favellas had a color TV. Even the people who made $60 per month and had no job. Even the poorest of the poor watch TV. Which is interesting because TV obviously shows people things they want. But what is not so obvious is that it teaches them nothing- - absolutely nothing - about how to get it. Which leads me to my observation:
- [Fist Fight at the Board of Directors Meeting - Part 3](https://www.perrymarshall.com/1990/fist-fight-pt3/) - I told you the story of getting in everyone's face at a 'friendly' company dinner party, and how if they didn't do their friggin' research they'd fall flat on their happy faces. Then I told you about getting in El Presidente's face about the fact that they weren't even running an actual business because after
- [Owning Your Authority](https://www.perrymarshall.com/1958/owning-your-authority/) - Got something for you to chew on, this fine Friday afternoon. 3 year olds don't have much authority and we can all be thankful for that. 13 year olds think they should have a lot more authority than we give them and we can mostly be thankful that we keep 'em on a short leash. But what about when we're 27 or 39 or 63? Most of us adults have plenty of authority, and....
- [Google's secret criteria for judging (and slapping) websites](https://www.perrymarshall.com/1953/googles-secret-criteria/) - One of my colleagues was asked to help with a site that was severely slapped - had Quality Scores of 1 - and because of his close relationship with Google, he was able to get a "real" Google rep to give him a "real" answer to why the site was slapped.
- [it's ALWAYS tricky to hire a real expert](https://www.perrymarshall.com/1949/hiring-real-experts/) - A few months ago I fired my accountant. I briefly mentioned the incident - I described how we tried to reach him on April 15, Tax Day, to make sure he'd filed an extension. 2 days later, Laura got a message back: "Yes I did file your extension, and of course I went home at 6pm that day which is why I'm only responding now." An accountant who goes home at 6pm on April 15? Sounds like some kind of joke. I fired the guy.
- [Social Media: Anyone actually making money with it?](https://www.perrymarshall.com/1947/socialmedia/) - I've got a serious question for you today. Are you *making money* (and not merely making Friends / Fans / Followers) Twittering, Facebooking and Bookmarking?
- [Fist Fight at the Board of Directors Meeting - part 2](https://www.perrymarshall.com/1935/fist-fight-pt2/) - Earlier I told you my story of being on the board of a startup company - how I had to get in everyone's face at a friendly dinner meeting, so they would do their 'friggin research.'
- [Nolan's 50 cent celebration](https://www.perrymarshall.com/1932/50-cent-celebration/) - I've got this friend, Nolan, whose entire life sailed over a cliff in a burning bus one day last February. He calls me up, he says 'Perry I've gotta come see you right away' and it's one of those phone calls where you know, whatever he tells you is not going to be good. He drops by and tells me about his wife: "Trinity has announced she has a new boyfriend now, she's been out drinking with him every night until 2:30 am, she wants out of our marriage and she says it's OVER."
- [Wide Awake in America](https://www.perrymarshall.com/1924/wide-awake-in-america/) - Had breakfast with a friend this morning, not even one hour ago. We're chitchatting and I ask, "How's your parents?" She rolls her eyes and tells me this story. "When Michael Jackson died my mom went into mourning. My mom applied for temporary disability at her job so she could mourn Michael Jackson's death, and has spent the last four weeks laying on the couch under a blanket.
- [Total Financial WIPEOUT](https://www.perrymarshall.com/1902/financial-wipeout/) - One of my students hit the skids financially, dropped out of Roundtable (my highest level coaching group) and just sort of vanished for almost 2 years. He had come to a 4 Man Intensive, gone through the Bobsled Run and come to one Roundable meeting. He was mostly working in the real estate business, which as you know started to slide in '07. He was raking in cash for awhile. But then he started missing payments and then disappeared. All I knew was he was having money troubles... I had no idea. Just got this amazing email from him the other day, wanting to get back in the groove and asking us to work with him on a payment plan. Richard from Florida. Here's his amazing story:
- [So you want to get more customers....](https://www.perrymarshall.com/1892/get-more-customers/) - Out there in the vast ocean called the Internet is a sea of people you want to become your customers. How will that happen for you? ---> Facets of Customer Development:
- [Positive Focus](https://www.perrymarshall.com/1887/positive-focus/) - My morning commute - from bed to library, where I write - is about 18 feet. Beats 18 miles, believe me. But there is one disadvantage (isn't there always a potential disadvantage with everything?):
- [Waiting for Godot](https://www.perrymarshall.com/1885/waiting-for-godot/) - There's a famous play called "Waiting for Godot" where two men wait for a guy named Godot to show up. While they're waiting, they eat, sleep, converse, sing, play games, exercise, swap hats and argue. Anything to avoid facing the fear that Godot might never show up. Somewhere in their conversation they sort of admit to each other that neither of them really knows the guy and they might not even recognize him when he shows up.
- [Epiphany In Communist China](https://www.perrymarshall.com/1883/epiphany-in-communist-china/) - China was my first "communist country." One typically associates the word "communist" with gloomy, despairing scenes in the former Soviet Union or East Germany - people standing in long lines holding ration cards, and workers laboring under cruel, despotic tyranny. China is, in fact, a beautiful place, and I certainly did not leave with that dreary impression. Everyone was very polite and hospitable. The scenery was exotic and the food was delightful. It was an unforgettable experience, and I highly recommend China as a place to visit. But make no mistake: China is not a democracy. There are "official views" on certain things, which shall be held by everyone:
- [Google knows more about you than your WIFE](https://www.perrymarshall.com/1876/google-is-your-wife/) - My tech-savvy next door neighbor Elizabeth sent me an article about Consumer Watchdog who is deeply concerned that "Google knows more about you than the FBI." Google knows every mental itch you've ever tried to scratch in the last 5 years. Heck yeah baby... Dude, Google knows more about you than your WIFE.
- [One thing that's guaranteed to establish your email credibility](https://www.perrymarshall.com/1872/email-credibility/) - When I was about 13 years old I was hot, hot, hot in pursuit of a good stereo system. I would go to all the different shops in town and salivate. I was at this one store and the guy said, "Have you decided what speakers you want yet?" I said, "There are some speakers by Boston Acoustics that I really like a lot." He said, "BUY THEM."
- ["But isn't that spamming?"](https://www.perrymarshall.com/1870/isnt-that-spamming/) - A lady named Ruth asked: "Isn't this spamming, to automatically put someone on different lists, one they have not subscribed to themselves?" My reply:
- [Why even GREAT sales letters are sagging in 2009](https://www.perrymarshall.com/1839/great-sales-letters-sagging/) - Do you have a sales page that's not doing as well as it was a year ago? In my professional opinion, even a sizzling sales letter written by a pro copywriter only packs 25-50% of the punch that you actually need to get the job done.
- [The power of Chinese Water Torture](https://www.perrymarshall.com/1811/chinese-water-torture/) - "Chinese Water Torture" is the term I affectionately use to describe the drip-drip-drip of a great autoresponder. A powerful autoresponder carves deep grooves in your marketplace. It leaves permanent, indelible marks. Chinese Water Torture eventually gave us the Grand Canyon. It will give YOU the Grand Canyon, too.
- [Straight talk about email marketing, shopping carts and CRM software](https://www.perrymarshall.com/1790/crm-software/) - The #1 asset in your business is your customer list. Therefore your #1 business tool is the software you use to manage and talk to your customer list. Choosing a platform for this job is no trivial decision. The importance of this cannot be overstated. The ease and profitability of everything you do in your business over the next few years rides on it. CRM (Customer Relationship Management) is a huge industry: SAP, PeopleSoft, Goldmine, SalesLogix, ACT!, Oracle, Salesforce.com, SAS. Big companies. Online, there is the whole issue of sending emails out to customers. Managing and delivering email is a whole world unto itself. That's why companies like Constant Contact and Aweber exist. Those companies are email-only CRM and they're growing like crazy. Why? Because keeping yourself off spam blacklists and getting your email delivered is a full time job.
- [Straight talk about email marketing, shopping carts and CRM software](https://www.perrymarshall.com/1790/crm-software/) - The #1 asset in your business is your customer list. Therefore your #1 business tool is the software you use to manage and talk to your customer list. Choosing a platform for this job is no trivial decision. The importance of this cannot be overstated. The ease and profitability of everything you do in your business over the next few years rides on it. CRM (Customer Relationship Management) is a huge industry: SAP, PeopleSoft, Goldmine, SalesLogix, ACT!, Oracle, Salesforce.com, SAS. Big companies. Online, there is the whole issue of sending emails out to customers. Managing and delivering email is a whole world unto itself. That's why companies like Constant Contact and Aweber exist. Those companies are email-only CRM and they're growing like crazy. Why? Because keeping yourself off spam blacklists and getting your email delivered is a full time job.
- [Father's Day Rant and a message of honor](https://www.perrymarshall.com/1784/fathers-day-rant/) - There's no better day than Father's day to publicly acknowledge: Sometimes dads get the short end of the stick. I remember when I was about 11 years old I bought a hilarious issue of MAD magazine. You know, MAD - the satire mag with the picture of Alfred E. Newman on the cover. One particular article was mocking the media, and had this cartoon of the typical dad as he's usually portrayed on TV:
- [600,000 people losing their jobs, and the dream of Entrepreneurship](https://www.perrymarshall.com/1773/entrepreneurship/) - Yesterday I heard an interesting statistic that jobs are being lost at a clip of 600,000 per month... AND new businesses are being started at exactly the same rate: about 600,000 per month. Uncle Sam is not going to save anybody's bacon, despite all the claims to the contrary. There are a lot of dying industries in America and all the duct tape and bailing wire in the world won't save 'em. You know what's going to save peoples' bacon?
- [Alternate ways to think about wealth and money](https://www.perrymarshall.com/1771/wealth-and-money/) - My "professor of harsh reality," Dan Kennedy, was a great teacher of marketing techniques when I was an up-and-coming Marketing Maniac. Most people can learn most of the marketing techniques they really need to know in a few years. The reason I still hang out in Planet Dan after 12 years is because Dan is also a great business philosopher. Some Dan-isms that have deeply affected my own thinking about money, wealth and prosperity:
- [Super-Insightful Question from a Serious Estudiante](https://www.perrymarshall.com/1766/serious-estudiante/) - A student asks: "How can one get experience with ppc campaigns, in order to help real brick-and-mortar companies afterward, if you don't have your own product to promote? I already have the knowledge about Adwords, but i need where to apply it."
- [Building trust with machine-like consistency](https://www.perrymarshall.com/1764/machine-builds-trust/) - "WANTED: Slightly obsessive ADHD person with 2-5 years experience in as many of the following fields as possible: Alchemy, Multi-Tasking, Creative Writing, Strategic Planning, Project Management, Salesmanship, Website Design, Pay Per Click Advertising, Direct Marketing, Quality Control, Purchasing, Product Development, Management of Psychotic People, and Herding of Cats. Apply between 10:30 pm and 2:30 am any weeknight...." As best I can guess, that's pretty much YOUR job description right now, as it would appear in a classified ad. Right? Only an entrepreneur would be crazy enough to apply for such a job.
- [2pm Today: Gritty / Edgy / Dangerous / Real](https://www.perrymarshall.com/1746/tom-hoobyar/) - Live teleseminar today. PG-13, at least, maybe R. Not for the squeamish. It's this afternoon, Friday June 12 2009, at 2pm Central Time with Tom Hoobyar. People are going through a lot of @#$% right now. Not just economically, but in all realms. The battle is real and it's not for pussies. Tom is going to take the gloves off and share some things he's never shared in public before. It's plenty gritty. Stories you'll hear:
- [Video: Channeling your inner (or outer) alchemist](https://www.perrymarshall.com/1743/alchemy-video/) - There are two aspects to marketing: 1) The Mechanics. Things like knowing how to build a pay-per-click campaign or a web page; knowing how to write copy; knowing how to research a market; knowing a market itself. 2) Alchemy. It's the creativity, the thing that makes customers' heads turn in joyful surprise, the ability to conjure up compelling offers, to take undervalued and seemingly unrelated things and combine them together. People who understood "the mechanics" gave the world MP3 players. People who understood "Alchemy" gave the world the iPod and the iPhone. Notice how those products skillfully blend hardware, software, user experience, and even completely new services like iTunes (where you can pay three bucks and instantly watch a movie on your PC) to create something that's irresistible. I recorded a video where I talk about two of my most successful promotions and where they actually came from. Both of these had that alchemy element which is why they worked so beautifully. The video is here on my blog:
- [Feeding your Inner Alchemist](https://www.perrymarshall.com/1741/feeding-your-inner-alchemist/) - Long ago alchemy was the bold, if naïve attempt to turn lead into gold. Every day you and I do something that's much, much more valuable than that. We transform things that are worth less than lead and make them MORE valuable than gold.
- [A pint of vodka and a trip around the merry-go-round](https://www.perrymarshall.com/1729/pint-of-vodka/) - Fraternities are well known for "hazing" - forcing new recruits to endure grueling punishments and all manner of shameful behaviors before being accepted as members of the tribe. "OK, you guys have to drink a pint of Vodka, spend 10 minutes on the merry-go-round, then run nekked from the park to the Frat House without getting arrested...."
- [Raul's initiation into the "Unlimited Traffic Club"](https://www.perrymarshall.com/1727/unlimited-traffic-club/) - Now, after a few months of work, he'd whittled down his cost per click, his margins were much fatter, and he was sittin' pretty nice. But he was still afraid of the throttle. Afraid to pour on the gas. Finally after much urging, prodding and cajoling from us he did something SCARY. Something he'd never done before: He doubled his bids. His ad moved up from position 7 to position 3. SUDDENLY: An AVALANCHE of traffic.
- [Most businesses retreating --> Time to take new ground](https://www.perrymarshall.com/1725/take-new-ground/) - Most businesses are in retreat right now. When General Motors is wheezing like a dying animal, the natural instinct for all of us is to draw the shades and huddle around our kitchen table and be thankful for our one bowl of thin cold porridge. But.... not everyone is in retreat. We just had our Roundtable meetings two weeks ago and at least four members achieved record sales during the last three months. This is a GREAT time to press forward. The breadlines are longer but the competitive lineup is shorter. The competition is thinner, less adept, less alert. Click prices in some markets have gone down by half.
- [$100,000 and nothing to show for it](https://www.perrymarshall.com/1715/100k-for-nothing/) - A few weeks ago one of my emails really HACKED OFF one of my customers. He replied back: Perry, I'm fed up of receiving emails like these. Actually I'm fed up of being on lists like these. Actually, what I'm really fed up with is still needing to be on lists like these..
- [Reply to Mr. Anonymous](https://www.perrymarshall.com/1705/reply-to-mr-anonymous/) - Got an interesting blog comment this morning from "Anonymous": "Here's the bottom line, if you're not smart enough to have figured it out already: To make money on-line, you need 5-10 years to sustain any meaningful income. The barrier to entry is so low (everyone can play). In the meantime, make sure you have a spouse who makes 100k/yr to pay the bills and support you. There is still a traffic jam at 5PM every day and the commuting trains are still packed. Welcome to reality."
- [2 Years Ago This Week: "A FORCE of Nature."](https://www.perrymarshall.com/1702/cicadas/) - On May 22 they showed up. Chicago was besieged by MILLIONS of Cicadas, 2 years ago this week. Suddenly, without warning, they started popping, seemingly out of nowhere. Emerging from holes in the ground. The first day, a smattering. Then more. And moreâ... in days, our entire property, and suburbs for miles around, were swarming with them. In only a few days, the noise rose to a deafening screech.
- [Meet the most unlikely AdWords genius](https://www.perrymarshall.com/1701/unlikely-adwords-genius/) - I've got this guy who's barely making any money and he's selling something that you can buy used on Amazon for 50 cents.... I reject his application and go on. He asks Jeremy if he can please have a phone appointment with me. We talk on the phone and he begs - "Please Perry, I'll do ALL the homework, I'll work harder than anybody, you've never seen anyone apply myself like I will..."
- [Wired Magazine: Googlenomics and the AdWords auction system](https://www.perrymarshall.com/1699/wired-magazine-googlenomics-and-the-adwords-auction-system/) - Jeff Hughes of Rocket Clicks sent me the following article in Wired Magazine: I loved it. Lots of cool insights. I sent a note to the author - here's what I said to him:
- [The easy days of AdWords are over](https://www.perrymarshall.com/1698/easy-days-of-adwords-are-over/) - But you would not guess that from reading most of the launches, sales letters and make-money-online pitches on the Internet. Yes, there are lots of people volunteering to teach you AdWords but most of them are still pretending it's 2006. If you do what they teach:
- [AdWords Boot Camp: June 9 - July 9, 2009](https://www.perrymarshall.com/1695/adwords-boot-camp-2009/) - If you are less than 100% competent with AdWords - if you possess anything less than total confidence; if the very mention of 'Google AdWords' makes you nervous instead of putting a smile on your face; if you cannot "wear" Google like a comfortable pair of slippers or your favorite T-shirt...
- [Imperative: Be constantly vigilant about your email box](https://www.perrymarshall.com/1690/vigilant-about-email/) - Purge YOUR email box of newsletters that don't consistently deliver GOOD content; hold those who've been given permission to interrupt you to a HIGH standard; and get yourself free, too. Purge without remorse.
- [The one thing you must do at any cost](https://www.perrymarshall.com/1680/one-thing-you-must-do/) - It's hard for most people to appreciate the rich rewards of being truly world class. The doors it will open for you, the opportunities it will bring month after month, year after year. Especially if you build a public platform around your skill, you're automatically at the front of every line you stand in - if you even have to stand in line at all. When you're world class you can achieve things in your sleep that most people can't pull off with every ounce of energy and concentration they possess.
- [Urgent question from a marketer who's just starting out....](https://www.perrymarshall.com/1677/marketer-just-starting-out/) - My Definitive Guide to Google AdWords is perfect for people who are mastering AdWords, even complete and total beginners. But what about people who are just starting out in marketing and don't even have a biz yet? What about all the other ingredients of marketing? This question came in yesterday from one such person named Vitaly:
- [Marketing Maniac's Fight Club](https://www.perrymarshall.com/1674/marketing-maniacs-fight-club/) - I have friends who are on 47 different marketing email lists. They know what everybody out there in marketing-land is doing, and if I want to know, all I have to do is ask 'em. A couple of those guys are really successful, and I don't knock anything that works for people. However even the ones with the radar cranked up the highest still actually only take advice from a small handful of people. For every one person who can pay attention to 10 or 20 or 50 streams of advice, I know 1000 others who are just drowning in information and ideas with no sense of coherence or direction. It's just the idea-of-the-day club and it gets people nowhere. I have never been that way. I've never paid serious attention to more than 3 or 4 people...
- [The "get rich quick" guys and their place in the food chain](https://www.perrymarshall.com/1661/get-rich-quick/) - With the economy the way it is, fear and desperation are rampant. The get-rich-quick biz-op guys are out in droves. My buddy Sean D'Souza from New Zealand wrote a great blog post about the role they have in sorting the winners from the losers.
- [When a 6 pound box runs your life](https://www.perrymarshall.com/1651/computer-runs-your-life/) - One of the rules at Roundtable meetings is: Your 6 pound laptop computer stays put away unless you're using it to help the person who's on the hot seat. No checking email, no typing while other people talk. You've gotta give 100% focus to whoever is presenting their problem to the group. This is ALWAYS hard for some people.
- [Myths, lies and half-truths about Internet marketing](https://www.perrymarshall.com/1642/lies-about-internet-marketing/) - Ever since the global financial meltdown in October, I've seen a FLOOD of business opportunity seekers. Lots of people who are brand new to marketing, online marketing, and business in general are hunting for ways to make money. Plenty of folks are getting a good ol' fashioned education in the School of Hard Knocks. And LOTS of people are getting fleeced, cuz the "get rich quick" guys are out in droves, hunting for marks.
- [Swine Flu Virus Mutations and the Evolution of Google Ads](https://www.perrymarshall.com/1640/swine-flu-google-ads/) - "...on the radio program, a researcher was explaining that 10-20 years ago, an older virus that most definitely WAS related to the swine flu virus family, borrowed genes from an *external* strain of human flu virus, and the combination of those two created a newer, deadlier pathogen. Thus we witness, in real time, the evolutionary progress of an adaptive viral machine. I thought, there's nobody who can grasp what's really happening here faster than a bunch of folks like you and me who re-write and test Google ads to evolve our businesses..."
- [The 60 Minute Copy Improvement Makeover](https://www.perrymarshall.com/1630/60-minute-makeover/) - Many people who write ads for the web make tiny little mistakes in word choice that KILL their appeal. One wrong word is all it takes. Tom Hoobyar created a course called Word Magic and it comes with a "cheat sheet" called The Sales Killers: Seven Words that will Murder Your Ads. You can run
- [The chasm between corporations and entrepreneurs](https://www.perrymarshall.com/1628/chasm-corporations-entrepreneurs/) - This morning I had a conversation with Andy, a professional photographer who has a day job at a major newspaper. He came by because we're about to upgrade our image around here and we've hired him to take some photos. (The pic of me on my home page is 5 years old and was, uh, taken at a department store.)
- ['Zen' on being 'stuck' & the value of a 10-cent screw](https://www.perrymarshall.com/1619/10-cent-screw/) - Your motorcycle breaks down. In order to fix it, you need to open a little compartment in the engine. The compartment is held shut by a screw whose threads have been stripped off and you are unable to open it because of a stupid 10 cent screw. The famous book "Zen and the Art of Motorcycle Maintenance" describes this exact scenario:
- [Where Small Businesses Fit in the World: Excerpt from the 4-Man Intensive](https://www.perrymarshall.com/1606/small-business-8020/) - At yesterday's 4 Man Intensive, we got into a conversation about where small businesses fit in between the "long tail" and the Wal-Marts of the world. Niche marketing vs. mass marketing and what the 80/20 rule tells you about where you can compete and where you can't. There's a sweet spot where small businesses can
- [Untold Secrets of Google's Content Network](https://www.perrymarshall.com/1604/googles-content-network/) - Glenn Livingston and Jered Klima of Rocket Clicks had a fascinating discussion about little-known gotchas and opportunities in Google's content network. It's a very worthwhile 26 minute interview, it includes a handy free PDF cheat sheet and it's here: http://www.payperclicksearchmarketing.com/content-network-curse/ Quick and dirty summary: Pausing content campaigns is a big no-no. Find out why, and
- [Vital Info on Negative Keywords! Tuesday 4/28, 11am Central](https://www.perrymarshall.com/1599/adwords-negative-keywords/) - Negative keywords are one of the most overlooked factors of success in Pay Per Click. If your ads are well-written, you may not get much garbage TRAFFIC. However, you may still get LOTS of garbage *searches*. People who have no business seeing your ads see them anyway. Most advertisers never visualize how much this is
- [Category Filtering For AdSense - How it impacts Content Targeting Advertisers](https://www.perrymarshall.com/1592/adsense-category-filtering/) - AdSense publishers are fed up with the spammy diet ads and make money ads. They are tired of trying to keep up with filtering those sites out individually (much like site negatives with content targeting) and they have asked for a better way to stop those ads so Google is going to give them the option to exclude entire categories from showing ads, much like category negatives in content targeting.
- ["Dynamic Keyword Insertion" goofiness - Classic Example](https://www.perrymarshall.com/1585/dynamic-keyword-insertion/) - Google AdWords has a feature called "Dynamic Keyword Insertion" that automatically inserts the keyword into the ad. Real useful for being able to show an ad that says "Brooklyn Computer Repair" or "Queens Computer Repair" or "Manhattan Computer Repair" without writing three ads. But.... it often causes goofy things to show up in ads. Marilyn Adamson sent this to me, it's probably the funniest example I've ever seen:
- [You only need to be good at TWO things](https://www.perrymarshall.com/1583/good-at-two-things/) - Yesterday I spoke at a marketing seminar here in Chicago and the night before I got this call from my very good buddy Dave. Dave says "Hey Perry I'm going to a seminar tomorrow in Schaumburg, you wanna go? I can pick you up." I laughed because I had NO IDEA he was going to that seminar. I was surprised he even knew about it. He's a close personal friend and for the most part my friends have only the vaguest idea of what I do. ("Perry's some kind of consultant or something.") Apparently his wife had gotten on my email list somehow (I have no idea how) and she forwarded it to him, and he decided to go. "Sure Dave, you can pick me up." So Dave comes by at 7:15am and we head out to Schaumburg.
- [Money for nothin' and your chicks for free](https://www.perrymarshall.com/1579/money-for-nothin/) - That ain't workin' that's the way you do it You play the guitar on your MTV That ain't workin' that's the way you do it Money for nothin' and your chicks for free It's what you want. Admit it. You want your Money for nothin' and your chicks for free.
- [A-B Comparison: Google Quality Score and Account Maturity](https://www.perrymarshall.com/1575/google-quality-score-comparison/) - Subscriber Byron Walker in Colorado sent me a fantastic video that shows the impact of Google Quality Scores on Cost Per Click and profitability. It shows two nearly identical Google accounts promoting identical affiliate offers. One is in an old, established Google account; the other is a recently opened, less-trusted Google account.
- [SEO tricks for PPC guys like us, on Tax Day](https://www.perrymarshall.com/1563/seo-for-ppc/) - On Wednesday April 15 I'm doing a free teleseminar with Aaron Wall of SEObook.com on how you can get organic traffic from the left (FREE) side of Google. Date: Wednesday April 15, 2009 Time: 12:00pm Central Time (1pm EST / 10am Pacific / 17:00 GMT) MP3's/transcripts will be available for purchase; MP3's/transcripts will be FREE
- [Turning 40: Mis-spent youth, age and wisdom](https://www.perrymarshall.com/1526/turning-40/) - Surely you didn't expect me to turn 40 without getting philosophical on ya. I turn 40 in a week, and today I'm gonna get philosophical. First: Mis-spent youth.
- [A splendid example of credibility-building marketing](https://www.perrymarshall.com/1524/marketing-credibility/) - In phone consultations I often advise clients to create a "shock and awe package" or credibility-builder to mail to their prospects. Preferably something with weight and heft. Especially in service businesses where the potential value of a new customer is in the thousands of dollars. So here's my example: we've got water in our basement and Laura contacts a few waterproofing companies. Just yesterday, in the mail, we got a VERY clever package.
- [Writing: a profitable skill?](https://www.perrymarshall.com/1516/writing-a-profitable-skill/) - For most of my life I had no idea that my writing skills had any commercial value whatsoever. That's one reason why I studied engineering in school instead of, say, English. Today, the story of how I discovered how to earn 10X more as a writer as I made as an engineer.
- ["Make Money Online": Fear / Enthusiasm / Hope / Uncertainty](https://www.perrymarshall.com/1511/make-money-online/) - In the last few months there has been an explosive proliferation of all manner of Make Money Online / Make Money at Home / MLM / Direct Sales opportunities. Business opportunity fervor is visible in the requests for media interviews that I get; just a couple of weeks ago I was conversing with a reporter from the Washington Post about this very topic. It's plainly visible on Twitter and in the blogosphere; we're seeing it in our blog comments and the kinds of new customers we're getting. It's a sea change in the current climate. Everybody is jumping in with both feet. But there are some very important things that all such people need to be mindful of.
- [I turn 40 two weeks from today. Help me celebrate.](https://www.perrymarshall.com/1488/40th-birthday/) - As of today, I am 39.9617 years old. 2 weeks from today is the day! On Friday, April 10, I hit the big 4-0. And I'm celebrating in a big way.
- [Surviving and thriving "Off The Grid"](https://www.perrymarshall.com/1438/off-the-grid/) - Ever since I was 14 or 15 years old, I desired to live "off the grid". This didn't mean living in Montana and growing my own food. It meant becoming independent of the corporate suit-and-tie world and not living under somebody's thumb. My dad lived his life under somebody's thumb and for example one time he was "forced to resign." (Don't you think sometimes there's more dignity in being outright FIRED, than pretending, for the sake of appearance, to go along with somebody's decision to throw you under the bus?)
- [How to squeeze every penny out of your marketing education dollar](https://www.perrymarshall.com/1436/marketing-education/) - When I was "growing up" as a marketer, I relied HEAVILY on newsletters and advice from mentors and other sharp marketers. Without that help I would have drowned. There were so many decisions to make, yet some of those decisions were critical. Even a seemingly small choice could have huge consequences later on. Examples of small decisions that turned out to be huge, later on:
- [Bailouts, AIG Bonuses & the 80/20 Rule](https://www.perrymarshall.com/1426/bailouts-bonuses-80-20/) - Amount of AIG bailout : $170B Amount of AIG bonuses: $0.165B Bailout/Bonuses ~1000:1
- [Appreciation and a culture of HONOR for Entrepreneurs](https://www.perrymarshall.com/1416/honor-for-entrepreneurs/) - I just came home from a seminar by Paul Manwaring called "A Culture of Honor." As he spoke about how carelessly people criticize each other on TV and in daily life - and how uplifting it is to receive words of affirmation - I was struck by how little appreciation most entrepreneurs get from... well, anybody. The evening news is no celebration of business people, that's for sure. The government ain't doing much to make your job easier. So... why would you risk everything, endure multiple bankruptcies, work 17 hours a day for weeks and months at a time, to be the first to be taxed and the last to get paid in a game that offers no guarantee of success whatsoever? It takes a very special kind of person. It takes a person who is...
- ['Get Rich Crap': A short history of the last 100 years](https://www.perrymarshall.com/1414/get-rich-crap/) - Jim Straw is an old "mail order maverick." I didn't ask him how old he is but I'd guess he's in his 70's. He's been around the block a bunch of times. As a mail order marketer with over 700,000 customers, he has sold over $250,000,000 worth of products and services by mail. Everything from
- [Every marketing seminar has a unique signature](https://www.perrymarshall.com/1412/online-marketing-seminar/) - I am always struck by the very distinctive personality and "feel" that I get from any particular seminar. No two are ever the same. One time I spoke at a Matt Furey seminar. 25% of the guys in the room were guys with big muscles and shaved heads who were into Martial Arts, just like Matt. At one point Matt had one of them on the floor with his foot on the guy's neck...
- [My sordid history of seminars, both good & evil](https://www.perrymarshall.com/1408/seminars-good-and-evil/) - The first time I went to a "real" direct marketing seminar was 10 years ago. Prior to that I only went to Pink Kool Aid seminars. (Renaissance Club members can refer to the old newsletter titled "My life as a naive enthusiastic Ambot" for details.) At the Pink Kool Aid seminars, only a handful of people in the front were making any dough. The rest of us were losing money constantly. The few who were profitable were not making nearly as much as everyone thought they were. When I attended that first Direct Marketing seminar, the very first thing I noticed was:
- [Striking back at the news media](https://www.perrymarshall.com/1386/striking-back-at-the-news-media/) - Today, a guest editorial from my next door neighbor and buddy Elizabeth. When she saw a headline on her Yahoo that said: "Consumer Spending Up - But It Won't Last!" she zinged off a short spicy rant and call to arms....
- [Peeking under the hood: Conversion 2.0](https://www.perrymarshall.com/1384/peeking-under-the-hood/) - *I'll never forget the first time I peeked under the hood of a search engine...* It was 7 years ago at the very first System Seminar. Jon Keel showed us the Overture keyword inventory research tool. Suddenly you knew that 163,000 people searched for "paint ball" last month. It was a revelation. It was like seeing the transmission and whirring gears of the Internet; suddenly understanding that machinery with great clarity as people searched for things online. and... *I'll never forget the first time I peeked under the hood of a website - LIVE...*
- [Traffic vs. Conversion: 80/20, but not like most people think](https://www.perrymarshall.com/1378/traffic-vs-conversion/) - Over 50 years ago Robert Collier said: The secret to copywriting is "Entering the conversation inside the customer's head." If you can crack the code on that, you are well on your way. Anybody who's experienced the exhilaration of changing 2 words in a Google ad and doubling the response knows what I'm talking abut. GETTING TRAFFIC is "Entering." GETTING PEOPLE INTERESTED is about "the conversation." GETTING PEOPLE TO BUY is about moving the conversation FORWARD to completion.
- [Customer's house catches fire... now he needs some gurus](https://www.perrymarshall.com/1350/gurus-needed/) - A customer wrote me last week: "We had a small fire in our house recently, and all the notebooks where I kept all my Internet Marketing notes were a complete loss. Being an Internet Marketing person, and having been gathering this info for years, you can imagine how devastated I am. "So my question to you is... could you possibly furnish me with a list of all the Internet Marketers from various forms of Internet Marketing whom you would consider to be gurus in their respective fields...?"
- [Your Most Reliable Instrument](https://www.perrymarshall.com/1316/your-most-reliable-instrument/) - Recently, I consulted with a student who had invested heavily in a business which was now making money but involved dealing with seedy individuals. He was very conflicted about this. He'd put quite a bit into this venture. It was profitable, thus doubly hard to walk away from. But he didn't feel good about what
- [Affiliate Manager: The Winner is Announced!](https://www.perrymarshall.com/1344/affiliate-manager-winner/) - We really don't do anything the "normal" way around here. Everything always has an odd little twist, doesn't it? Like scouting for talent - in December I announced I was looking for an Affiliate Manager and Content Czar...
- [AdWords Features vs. Benefits, Fried Chicken on eBay, & What Were They Thinking in Chengdu?](https://www.perrymarshall.com/1326/features-chicken-chengdu/) - Claude Hopkins in writing his classic 'Scientific Advertising' spoke optimistically back in 1918 of a new day soon to come where old image- and brand-only corporate fluff would give way to sharp, crisp, lean, results-tested advertising. That new day never came to the world at large.
- [This is a recession of TRUST.](https://www.perrymarshall.com/1336/a-recession-of-trust/) - The current economic mess happened because the motto in the financial industry was, "Screw the truth. Just get to the sale."
- [Any advice for this struggling MBA student?](https://www.perrymarshall.com/1324/struggling-mba-student/) - I got this email today: Hi Perry, I am wrapping up my MBA, at {large state university} and cant help but think its completely wasting my time. Fortunately one on my professors has enrolled us into the "Google Challenge" - where Google gives $200 in ad words and we focus an actual marketing campaign on a live business. My question is this...
- [Facebook, Twitter, Affiliate Marketing and Jazz Improvisaton](https://www.perrymarshall.com/1317/facebook-twitter-affiliate-marketing/) - Ed Dale and his colleagues have an online radio show called "Internet Marketing This Week" and I was a guest on that show. We had a fantastic conversation. After asome AdWords tips, we got into a fascinating exploration of: -Comparisons between Affiliate marketing and real estate brokers and developers. Powerful analogy that shows you exactly where to go and how to escape the tightening noose that many affiliates find themselves in -Why Ed Dale dumped 5000 "friends" on Facebook and why I think he did the right thing -The difference between Facebook advertising and all other media -The Wild West of Twitter -The difference between Web 1.0 and Web 2.0, why 1.0 will never go away and why 2.0 is often a conspiracy of distraction -Social Media through an 80/20 lens
- [A new standard for ALL marketing, advertising and PR](https://www.perrymarshall.com/1309/new-standard/) - "The world is cheapened and diminished by most of the advertising and marketing that fills our heads with nonsense on every hand." Ad agencies degrade women into prostitutes; slogans state that some particular beverage will deepen the meaning of your life and provide soul satisfaction; and most advertisers just talk about THEMSELVES. It's an exercise in ME - ME - ME and WE - WE - WE. US and OUR and OURS. Our heritage, our technology, our 25 years of quality and service, our methods, our approach, our family tradition, our superiority. Most of what is said is utterly shallow, predictable and meaningless. It's like, as soon as someone started writing ads, he shut off his brain and started speaking techno-latin.
- [The simplest online "technology" of all](https://www.perrymarshall.com/1298/simplest-online-technology/) - There are so many ways to optimize your website and your sales message, it makes your head spin. There are all manner of split testing programs, like Google site optimizer. There are ultra-sophisticated methods that optimize dozens of elements at a time, like Taguchi. There are market research systems like Glenn Livingston's. Surveys via opt-in forms or dedicated web pages. There are programs like CrazyEgg and ClickTale, that make heat maps of your pages and show what people are clicking on, or even what images their mouse is hovering over. There are heat maps made from peoples' eye movements. There's Google Analytics, telling you how long people stayed on each page and the most common paths through the site. All of these are very fine. But there is a simpler way to find out not only what people are doing right this moment on your website, but ALSO find out exactly what they are thinking while they do it...
- [Fahrenheit 451? Not Without a Fight.](https://www.perrymarshall.com/1295/fahrenheit-without-a-fight/) - "Every dimwit editor who sees himself as the source of all dreary blanc-mange plain porridge unleavened literature, licks his guillotine and eyes the neck of any author who dares to speak above a whisper or write above a nursery rhyme."
- [Dilbert Cube Escape Plan: Yes, especially RIGHT NOW](https://www.perrymarshall.com/1293/dilbert-cube-escape-plan/) - I always love getting reports from guys and gals who've finally made the jailbreak. The old office in the rear view mirror for the last time.
- [John Carlton has just demanded 25 things of me.](https://www.perrymarshall.com/1290/25-random-things/) - John Carlton just tagged me - he wants my list of 25 random things. The Facebook 25 Random Things has generated so much buzz, I've even fielded questions from news reporters about what it means about the Internet and social media and all that. To which I replied...
- [Six-Word Memoirs, Google's Preview Tool, & Piggybacking on 'Slumdog'](https://www.perrymarshall.com/1288/6word-memoirs/) - Every language has its own built-in canon of rhythms. And there's something uncannily powerful in being able to convey your message in just six words.
- [Dr. Seuss on Niche Marketing](https://www.perrymarshall.com/1272/dr-seuss-on-niche-marketing/) - There are some insights that only become possible when you read to your kids before bedtime...
- [Purging Toxic People (and customers) from Your Life](https://www.perrymarshall.com/1267/toxic-people/) - I'm at home on a Sunday afternoon and Nick calls me on the phone. Slowly as the conversation develops, he starts grinding me down, twisting the screws tight on me, slowly and methodically bashing my head in.
- [The Death of a Father - The Release of a Son](https://www.perrymarshall.com/1265/release-of-a-son/) - Today I want to share touching note that I received from Ken Heikkila, a musician turned info publisher and entrepreneur. For years Ken had worked dumb jobs having given up hope on making a living as a classical guitarist. Then he discovered that on the Internet he could capture an audience and not only teach
- [Personal AdWords Coaching starts Tuesday February 3](https://www.perrymarshall.com/1249/personal-adwords-coaching-starts-february-3/) - Twice a year Bryan and I offer our personal AdWords coaching "Bobsled Run" which is a high-speed 12-week intensive that accelerates your sales and puts your feet on solid ground. The next session is by application only and starts this Tuesday: http://BobsledRun.com/ Our Fall 2008 session (the one where the US economy jacknifed right in
- [Google is cracking down on multiple industries they have deemed "Illegitimate." This guy isn't the only one BTW...](https://www.perrymarshall.com/1246/illegitimate-businesses/) - Below is a comment I got on the blog today. It's from Scott Phares, who is being told that Google considers the industry he's in to be illegitimate. He's not the first, believe me. Nor will he be the last. He's in MLM. Those of you who know me know I'm no big fan of
- [Google's New Rules + a Zero to $8 Million Adwords story: Free MP3](https://www.perrymarshall.com/1243/googles-new-rules/) - Google is tightening the screws on advertisers - again. One of the most effective methods for increasing your CTR and lowering your cost per acquisition is under fire. Download this MP3 for a teleseminar that tells you what to do about it: perrymarshall_adwords_changes_feb09.mp3 (I hope you've come to expect this. The race goes to the
- [Google tightens the screws - again](https://www.perrymarshall.com/1239/google-tightens-the-screws/) - Google is ratcheting down on advertisers once more. A heads up, a rant, and the perspective from Planet Perry:
- [Google Kills the Newspapers, PPC's Best Kept Secret? and the Broad Match Curse](https://www.perrymarshall.com/1238/google-kills-newspapers/) - Newspapers everywhere are in agony. Big time. My local daily just announced huge layoffs. Even our good friend the Publicity Hound Joan Stewart, a former newspaper editor herself, has long since pushed her fellow hounds to get ahead of the changing trends and go seeking publicity not just in the (declining) newspaper and print media
- [Your Ten Thousand Hours: The #1 Strategy of your career](https://www.perrymarshall.com/1236/ten-thousand-hours/) - My wife is reading Malcolm Gladwell's new book "Outliers" and she loves it. The theme is: What makes a "genius" like Bill Gates or the Beatles is not superior DNA or raw talent, but the right opportunity to clock in 10,000 hours of experience, prior to a world debut.
- [Content Czar Update: The Finalists!](https://www.perrymarshall.com/1231/content-czar-finalists/) - Most people think Web 2.0 is about "The Conversation." Nope. It's really about harnessing talent. Six weeks ago I started taking applications for a Content Czar. Someone who would help me take 1000 pages of raw, unpublished or under-utilized content, hours of audios and videos, and turn it all into products; assist with product strategy
- [How will you approach this economy?](https://www.perrymarshall.com/1229/this-economy/) - I always get a chuckle from that story of the two hikers in the woods being chased by the bear. One says to the other, while tying his tennis shoes: "I don't have to outrun the bear. I just have to outrun YOU." Every time someone asks me what I think about the economy, I
- [Google's record-breaking 4th quarter 2008: What it means for you](https://www.perrymarshall.com/1226/google-record-breaking-q4-2008/) - On December 22 I predicted that Google would have a record fourth quarter and yesterday they confirmed it. $5.7 billion in sales, growth is still a respectable 18% per year. As recession victims go, they're standing proud and tall. Related news articles further explain that Google's profit margins have narrowed, they're dumping loser products, and
- [The turbo marketing weapon that almost everyone overlooks](https://www.perrymarshall.com/1224/marketing-weapo-everyone-overlooks/) - The marketing tool that is most overlooked in relation to its tremendous POWER is surveys. Even a simple 3-question survey with the correct questions - if you know how to prioritize the answers you get back - can reduce the risk of your entire business venture by 85%. I'm not exaggerating. Some of my opt-in
- [Pinchos & Rum in Old San Juan, ADD is a Crock, and $250,000 for Lunch](https://www.perrymarshall.com/1213/rum-in-san-juan-250k-for-lunch/) - Clifford is from the Internet. You can tell by his thick Internet accent. It's the first warm, humid night of La Fiesta de la Calle San Sebastian and we're leaning on the wall of Old San Juan, Puerto Rico...
- [1) A million distractions 2) Six essentials 3) a big HEADS UP](https://www.perrymarshall.com/1209/million-distractions/) - Doesn't it seem like the gap between what you "should be doing," and what you can actually do, grows wider by the day? (Not to mention the gap between what you're attempting to do right now and what you can actually finish....) If you find yourself feeling discouraged, it's not hard to understand why... Stick
- [Grooving in the Über-Productive Zone](https://www.perrymarshall.com/1205/uber-productive-zone/) - "I set up an office in the men's room - in the handicapped stall with a desk inside with a computer on it. When I need to really get stuff done I go down there, put on my shotgun-shooting earmuffs and block out all the other sounds of the men's room. And get tons of work accomplished.”
- [The Safe Harbor of a Niche Business](https://www.perrymarshall.com/1195/niche-business/) - I'm at the first day of our Roundtable Meeting in Puerto Rico this morning, and the subject of the economy came up, as it always does. One member, Clifford, runs a very niche business that sells a personal development tools and training to a very specific audience. He says, "During October and November when the
- [Words that Matter, and Black English](https://www.perrymarshall.com/1189/words-matter-and-black-english/) - So what is the real truth? Very simply: Your future is decided by educated white people in positions of power who determine whether to give you jobs, or not, or accept you into certain schools, or not, based on whether you 'sound' educated and white, like them, or not.
- [Work: It ain't a 4-Letter Word](https://www.perrymarshall.com/1188/work-it-aint-a-4-letter-word/) - Anybody who's in any kind of business remotely similar to mine has been taught that W-O-R-K is a four letter word. That you have to make it all sound as easy and simple and effortless as you possibly can, in order to sell anything. Well sure from a copywriting perspective that's sensible enough. The more
- [Strategies from my original B2B mentor, John Fox: Wednesday, 1pm CST](https://www.perrymarshall.com/1178/b2b-marketingstrategies/) - If you're a business that sells to other businesses (B2B); or if your business combines online with face-to-face or phone selling; if you've been feeling the economic slowdown since October and deals are stalled.... I invite you to a live teleseminar with John Fox, 1pm CST Wednesday January 7:
- [The appearance of a business vs. a REAL business](https://www.perrymarshall.com/1174/appearance-vs-real/) - Bill McClure, founder of www.Coffee.org is a serial online entrepreneur, going all the way back to eFlowers.com and FlowersDirect.com which he sold in '02. He's also a Roundtable member. When Bill investigated the coffee market, he considered several existing websites that were available for sale. One of them was doing $3 million per year in sales with a tiny staff and strong profitability. ON PAPER, it was a superb business.
- [Playing with fire in a room full of gunpowder](https://www.perrymarshall.com/1171/make-stupidity-pay/) - One day when I was 9 years old I was caught walking around in this basement where my friend's father made shotgun shells. I was igniting a cigarette lighter in a room full of gunpowder. The flames danced deliciously from that silver metal tip as I pranced around the room.
- [A Quality Score Checklist, Mastering Motivation in 2009, a Photographer's USP, and "Goodnight Mrs. Calabash."](https://www.perrymarshall.com/1169/quality-score-photos-durante/) - There will be no ongoing story about Google or AdWords that generates more angst and frustration than Quality Score. That is a fact and will continue to be so. And this is too important for Perry and me underemphasize in 2009. On Tuesday evening this last week I did a 60-minute Bootcamp teleseminar with new
- [End Of Year Special - December 31 Hard Deadline](https://www.perrymarshall.com/1166/december-31-hard-deadline/) - During October, November and December I did a very special series of calls with four elite AdWords specialists. The information in these calls is absolutely state-of-the-art and will put you head and shoulders above your competition on Google - NO MATTER HOW THICK. Even if you're duking it out with 500 other advertisers for the
- [Gratitude is short. Grudges are long.](https://www.perrymarshall.com/1164/lemon/) - My wife got the following Facebook update from her nephew Ben yesterday: "Ben will be buying Japanese for the rest of forever. *@#&ing Jeep." Reminds me of when I was a kid.... for years we drove this big blue rusty 1974 Chevy Caprice. A nasty boat of a car. Consumed more gas than a Hummer,
- [Affiliate Manager Update: The Test](https://www.perrymarshall.com/1154/affiliate-manager-test/) - Six outstanding applicants for my position of Affiliate Manager received the following message from me this morning: "Five of the 11 applicants for Affiliate Manager have been eliminated. The ones that remain are all strong contenders. Congratulations: You have passed the first round of applications for the position of Affiliate Manager! Now it's time to run you through the maze. I am giving you a project to do...."
- [Content Czar Update: The Test](https://www.perrymarshall.com/1149/content-czar-test/) - Ten outstanding applicants for my position of Content Czar received the following message from me this morning: "Half of the 20 applicants for Content Czar have been eliminated. The ones that remain are all strong contenders. Congratulations: You have passed the first round of applications for the position of Content Czar! Now it's time to run you through the maze..."
- [My most humiliating, most horrifying moment](https://www.perrymarshall.com/1146/most-humiliating-moment/) - Sometimes your quest for the legal tender gets you into hot water. Let me tell you a harrowing story of one of my early paying jobs. This might be the most embarrassing incident of my adult life...
- [Merry Christmas and the Dance of Equality, Technology and Spirituality](https://www.perrymarshall.com/1142/merry-christmas-2008/) - The other day I was talking about the election with some friends. One of my most-trusted insiders, Michael Cage commented, "One of the things that defines the generation that elected Barack Obama is we just don't relate to an us-vs-them mentality when we look out at the rest of the world. Everyone in the world is
- [Tannah's plea: Saving Santa's Elves from Ourselves](https://www.perrymarshall.com/1139/on-behalf-of-santas-elves/) - My daughter's humanitarian concerns are currently directed towardsâ.... Elves. She asked me to forward this to everyone I know. I decided to put it on my blog and let the world decide. So - here goes: Did you know that elves work 18 hours a day! And they get paid PENNIES per hour.
- [Observations & Predictions about Google, as of late December 2008](https://www.perrymarshall.com/1133/google-december08/) - If Google lowers the quality threshold to get more exposures and clicks, they win and you lose - by getting lower quality traffic to your site. AdGooRoo.com monitors millions of search engine results and they are noting a 54% growth in Google's "first page advertisers". Google very well may be poised for a record quarter for Q4 2008. That's what I'm predicting.
- [Google Likes the Volume "Up," Keeping Tourists Away from Montana, and 2008's Amazing Films](https://www.perrymarshall.com/1129/google-volume-montana-tourists-amazing-films/) - Veteran film director Werner Herzog said that if we do not find new images, we will perish. ...
- [7 Interesting Things, Including 2 Offbeat Christmas Gift Ideas....](https://www.perrymarshall.com/1123/7-interesting-things/) - -One of this year's best business books -The "gearhead version" of Internet history (you've heard the jock and prom queen version enough already) -15 minutes with me and the guys at my office -The Knob Creek Machine Gun Shoot in West Point, Kentucky -Microloans for Bolivia and orphans in India no longer homeless -The coolest online service I've run across in quite some
- [Help Wanted: Affiliate Manager and "Content Czar"](https://www.perrymarshall.com/1118/help-wanted/) - I'm looking to bring two new people on my team here at perrymarshall.com. An Affiliate Manager who will support existing affiliates and recruit new ones; and a Content Czar who will harness over 1,000 pages of content to maximum effect.
- [AdWords Aims for the iPhone, My Kitchen Mop is a Continuity Program, and Are These Fans Obsessed or What?](https://www.perrymarshall.com/1106/adwords-for-the-iphone/) - You've got yet another way to slice up your Google traffic: The folks finding you on their computer plus the folks finding you on their mobile device. I'm not talking about ...
- [Can Google be your next, new sales rep?](https://www.perrymarshall.com/1103/google_as_b2b_sales_rep/) - So many small businesses have entrusted their website to marketing staff and creative agencies who think a website is just an online brochure of pretty pictures, maps to your office and plain-vanilla "About Us" pages. Not only can Google NOT read pictures, so many of the sites I've evaluated were so poorly constructed, you'd almost think companies were purposely trying to be invisible to Google.
- [Keywords You're Missing, Enhanced Online Campaigns, and My Social Security Number is 457-55-5462.](https://www.perrymarshall.com/1075/sktool_enhanced_081204/) - Google is beta-testing their new Search-Based Keyword Tool. It does a lot, but here's one function you can use right now: Search your own website to find out what keywords you could be bidding on to send clicks to your site, but aren't yet. You can use it to pinpoint ...
- [An odd characteristic that almost all advertising geniuses share...](https://www.perrymarshall.com/1068/info_marketing_blog/) - ...is a deep appreciation for the work of the great marketing masters, especially those of the early 20th century. Your typical average marketer or marketing-wanna-be has little interest in people like Claude Hopkins, John Caples and David Ogilvy... but almost invariably, if you're at a seminar and you find the very best copywriters in the
- [Good News & Bad News for Copywriters!](https://www.perrymarshall.com/1061/good-news-for-copywriters/) - There's good news and bad news for copywriters. The Bad News: A UCLA Study Shows That Word Meanings Are Less Than 10% Of A Message. The Good News:
- [Online Marketing: Need it be a Lonely Business?](https://www.perrymarshall.com/944/online-marketing-need-it-be-alonely-business/) - I'll come right out and admit it - one of the reasons I "retreated" into the world of online marketing was, I was tired of being rejected by people. For several years I was pounding pavement and knocking on doors and dialing for dollars. And for the most part this was NOT successful. I had nothing but moths in my wallet and I was seriously burning out. I was reaching a point where I just couldn't take the constant diet of rejection anymore. Thankfully I changed jobs (this was in the early Internet days, about 10 years ago) and the new company had a website. A website that was actually producing good sales leads every day.
- [Fighting With My Boss About Direct Marketing](https://www.perrymarshall.com/927/fighting-with-my-boss-about-direct-marketing/) - Fighting with my Boss about Direct Marketing In the last Dilbert Cube job I ever had, I was mastering the craft of Direct Marketing and my boss named Nick didn't like it. There were two things he didn't like. 1) He was a corporate guy who loved (and I mean, LOVED) chest-beating, ego-building brand advertising. I remember one time walking down the street in downtown Chicago, he was laying out for me the grand vision of his DREAM.
- [Geo-Scores, Netflix, Image Ads ... & a Chance Encounter at a Stanford Geek Party](https://www.perrymarshall.com/442/geo-scores-netflix-image-ads-a-chance-enocunter-at-a-stanford-geek-party/) - First off, is this old news? It's actually been around in some form for awhile: Google is counting geographic performance as part of your Quality Score (QS). At least, they're now announcing it. Meaning, in the regions you've chosen where you happen to be advertising, they grade you on the curve of other advertisers who are aiming there too (Google ALWAYS grades you on the curve) and determine your QS accordingly.
- [A Cool AdWords Tip](https://www.perrymarshall.com/441/a-cool-adwords-tip/) - I want to alert you to a very useful technique that I've used for a long time to improve my Google ads. We talked about this during a 2-day 4-man intensive and again at Gladiator Club last month, and I wanna make sure you're aware. At first, improving your Google ads is easy. The first time out, anything you try is 50% likely to be better.
- [AdWords, The Content Network, and the Jet Stream: Free MP3](https://www.perrymarshall.com/440/adwords-the-content-network-and-the-jet-stream/) - Perry Marshall & Harlan Kilstein in Conversation: Maximum AdWords Results on Google's Content Network, via the "Jet Stream". Listen Here: (66min.)
- ["No, David!" and the Conversation Inside a 4-Year-Old's Head](https://www.perrymarshall.com/439/no-david-and-the-conversation-inside-a-4-year-olds-head/) - Cuyler is my oldest son. Cuyler's favorite bedtime book is called "No, David!" David is a little kid who's playing baseball in the house and smashes a vase. "NO, DAVID!" David is running down the street and he forgot to put his pants on. "NO, DAVID!"
- [Lee Milteer: Giftedness](https://www.perrymarshall.com/25194/lee-milteer-giftedness/) - Matching Your Unique Talents to a Complex World
- [Why Google will now un-ban your AdWords account](https://www.perrymarshall.com/24096/un-ban-your-adwords-account/) - Google's market cap dropped $24 billion in 30 minutes yesterday. The aftershock so stunned Wall Street, market trading halted for two hours. Reason why: Google's printer accidentally published Q3 earnings 5 hours early (OOPS!!!). AdWords revenue was 3% below targets and income was down. BAM - the entire company's value plummets 9% in minutes. If Google dumped you for a handsomer boyfriend in the past, I betcha sometime in the next 3 months she sends you an "FIRSTNAME, I'm sorry for my past sins, maybe we could meet for coffee" note.
- [Is the Internet constantly changing, all the time?](https://www.perrymarshall.com/9885/is-the-internet-changing/) - Just got off the phone with a guy who said, "It's SO hard to keep up with the Internet, there's new stuff happening every single day." It's true… but it's really a HALF truth. If you're paying attention, this 2 minute article will save you about a year of frustration.

## Pages

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- [80/20 Sales & Marketing: Work Less, Make More](https://www.perrymarshall.com/training/8020-whitepaper/)
- [The Power Promise Improver](https://www.perrymarshall.com/the-power-promise-improver/) - The Fastest Path from “Meh” …to “Tell Me More” …to “Sell Me More” LIMITED SLOTS AVAILABLE If… Your lead costs are climbing higher every month…but quality keeps dropping People click your ads…but bounce without buying You know your product/service is great, but you can't explain WHY in a way that makes people buy Your competitors…with
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- [Live Meetings](https://www.perrymarshall.com/roundtable-accelerator/live-meetings/)
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- [AI Simplified](https://www.perrymarshall.com/ai-simplified/) - I promise after the Very First Session with Liana, you’ll be convinced that the strategies and insights she shares will pay for your investment in the course
- [Glossary](https://www.perrymarshall.com/glossary/) - Planet Perry Glossary of Terms - our most commonly used words and definitions.
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- [What Google Engineers Told Dennis about the Future of SEO](https://www.perrymarshall.com/training/the-future-of-seo/)
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- [Replay](https://www.perrymarshall.com/training/from-zero-to-100k-your-way/replay/)
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- [PDF](https://www.perrymarshall.com/80-20-scorecard/pdf/)
- [Enhanced Facebook ROI](https://www.perrymarshall.com/enhanced-facebook-roi/) - I promise after the Very First Session with Liana, you’ll be convinced that the strategies and insights she shares will pay for your investment in the course
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- [Power Prism](https://www.perrymarshall.com/power-prism/)
- [Dark Horse](https://www.perrymarshall.com/dark-horse/)
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- [How to Survive the Apple/Facebook Fight](https://www.perrymarshall.com/the-apple-facebook-fight/replay/)
- [80/20 and AI Hyperdrive](https://www.perrymarshall.com/ai-hyperdrive/)
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- [80/20 Implementation Session](https://www.perrymarshall.com/training/8020-implementation-session/)
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- [Perry Marshall Speaker Design Projects](https://www.perrymarshall.com/speakers/) - Some of my Top Speaker Design Projects I started designing stereo equipment when I was 13. At 17 I started selling my speakers at a local dealer alongside brands like Denon, KEF, B&W and PS Audio. After getting my degree, I spent three years at Jensen designing car speakers for the Honda Civic, Acura Vigor,
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- [Bottleneck Breakthrough](https://www.perrymarshall.com/bottleneck-breakthrough/) - Video Content Creation for Mere Mortals
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- [Replay](https://www.perrymarshall.com/amn/martin/)
- [Thanks!](https://www.perrymarshall.com/reboot/waiting-list/thanks/) - Thanks! We'll notify you when 30 Day Reboot re-opens!
- [Busting Revenue Plateaus with Bottleneck Breakthrough (Live Presentation)](https://www.perrymarshall.com/training/revenue-boost/)
- [[REPLAY] Busting Revenue Plateaus with Bottleneck Breakthrough](https://www.perrymarshall.com/training/revenue-boost/replay/)
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- [Live: How to Get Google Traffic that BUYS (no replay)](https://www.perrymarshall.com/training/traffic-that-buys/)
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- [ChatGPT and the Tower of Babel Part 1](https://www.perrymarshall.com/training/tower-of-babel-part1/)
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- [Marketing in 10D](https://www.perrymarshall.com/10d/)
- [Private Equity Partnership](https://www.perrymarshall.com/8020v/)
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- [Look Over Perry's Shoulder Email Training](https://www.perrymarshall.com/training/lops/)
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- [Roundtable Testimonial](https://www.perrymarshall.com/roundtable2/wolverines/)
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- [Roundtable Testimonial](https://www.perrymarshall.com/roundtable2/this-abnormal-tribe/)
- [Roundtable Testimonial](https://www.perrymarshall.com/roundtable2/blind-date/)
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- [Replay](https://www.perrymarshall.com/training/why-savvy-entrepreneurs-are-leveling-up-now/replay/)
- [Thank you](https://www.perrymarshall.com/thank-you/)
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- [Replay](https://www.perrymarshall.com/training/detox-declutter-activate/replay/)
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- [It changed the way she talks about everything](https://www.perrymarshall.com/influential-writing-retreat-archived/karen/)
- [Replay](https://www.perrymarshall.com/training/benevolent-world-domination/replay/)
- [The “New Pinnacle” of New Renaissance](https://www.perrymarshall.com/training/benevolent-world-domination/)
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- [Day 2 - Five Days to Success With Google Adwords.](https://www.perrymarshall.com/google/day2/)
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- [80/20 Masterclass](https://www.perrymarshall.com/masterclass/)
- [Should I Come to the Influential Writing Retreat?](https://www.perrymarshall.com/influential-writing-retreat-archived/should-i-come-to-iwr/)
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- [Trey & Mikaela: Married Couple Moving Out  of the 7-figure Desert](https://www.perrymarshall.com/training/trey-and-mikaela/)
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- [Review the Ultimate Guide to TikTok Advertising](https://www.perrymarshall.com/tiktok/review-request/) - PPC legend Dennis Yu shows you exactly how to use TikTok to amplify your marketing
- [Replay](https://www.perrymarshall.com/training/keep-more-cash/replay/)
- [Keep More Cash: 3 Strategies to add $1000 Today](https://www.perrymarshall.com/training/keep-more-cash/)
- [Replay](https://www.perrymarshall.com/training/why-i-am-on-this-earth/replay/)
- [Replay: How to Easily Generate Leads Just By Recording Short Videos on The Phone](https://www.perrymarshall.com/training/tiktok/replay/)
- [Calculator](https://www.perrymarshall.com/calculator/) - Conversion Rate & Sales Calculator Your Conversion Rate is Conversion RateIncrease % 5% 10% 15% 20% 25% 30% 40% 50% 100% 200% Enter a custom percentage: For me, Conversion is: Lead Generation Sales The stats I'm about to enter are: Daily Monthly # Visitors from Paid Traffic # of New Leads # Visitors from Paid
- [TikTok for Businesses](https://www.perrymarshall.com/training/tiktok/)
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- [The “Foolproof” YouTube Strategy](https://www.perrymarshall.com/training/foolproof/)
- [Book Bonus for the Ultimate Guide to TikTok Advertising](https://www.perrymarshall.com/tiktok30/)
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- [A $32 Million Dollar Sale and a Sprint to Pivot](https://www.perrymarshall.com/training/32-million-dollar-sale/)
- [Subversion Alternate Traffic Sources](https://www.perrymarshall.com/alternative/) - Alternate Traffic Sources
- [8020 Sorry](https://www.perrymarshall.com/8020-book/sorry/) - We're sorry... We don't offer the 80/20 Sales & Marketing book in your region. (Our apologies for the inconvenience!) We recommend searching for 80/20 Sales & Marketing on the Amazon website for your region. (But once you have the book, be sure to find the book bonus link at the end of the introduction chapter,
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- ["My Life as a Naive, Enthusiastic Ambot"](https://www.perrymarshall.com/exmlm/)
- [ip](https://www.perrymarshall.com/ip/) - {{geoip/ipresult.php}}
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- [How to Leverage the “Highest Value Skill” And Create Videos that Sell](https://www.perrymarshall.com/training/highest-skill/)
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- [Frustrated](https://www.perrymarshall.com/frustrated/) - I got the following email from a frustrated marketer who's trying to make it big on a shoestring budget... Perry, I've followed you for a few years now. You are amongst the Pantheon of Internet Marketers, delivering the best honest value out there, bar none. But no one is a master like you. Especially for a technology -industry geek, you
- [Europe Live Meetings](https://www.perrymarshall.com/rteurope-private/live-meetings/)
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- [Email Toolkit](https://www.perrymarshall.com/email-marketing-toolkit/)
- [Thanks](https://www.perrymarshall.com/ia-earlybird/thanks/)
- [Leave Behind the Land of the Blind](https://www.perrymarshall.com/training/leave/)
- [Replay](https://www.perrymarshall.com/training/leave/replay/)
- [PPC Scored](https://www.perrymarshall.com/ppc/scored/) - Your Scored Results
- [spiritual perception profile](https://www.perrymarshall.com/profile/) - The Spiritual Perception Profile helps you identify your areas of greatest awareness and connection and the specific types of intuition you possess.
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- [Perry Marshall's 30 Day Reboot [ATR]](https://www.perrymarshall.com/reboot/)
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- [Replay](https://www.perrymarshall.com/training/punch-worthy-business/replay/)
- [Do You Have a Punch-Worthy Business and Not Even Know It?](https://www.perrymarshall.com/training/punch-worthy-business/)
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- [Replay](https://www.perrymarshall.com/training/10-million-by-2024/replay/)
- [Get to $10 Million by 2024 by Working LESS](https://www.perrymarshall.com/training/10-million-by-2024/)
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- [Rosetta Stone Scorecard](https://www.perrymarshall.com/rosetta-stone-scorecard/) - Scorecard
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- [Schedule Your Breakthrough Session Now!](https://www.perrymarshall.com/training/fb-agency/fb-agency-call-confirm/) - How To Start A Massively Profitable Agency Managing Facebook Ads for Clients Without past experience, case studies, or clients…even if started as a side-hustle.
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- [How To Launch Profitable FB Campaigns For Your Business In 28 Days Or Less](https://www.perrymarshall.com/training/how-to-launch-profitable-fb-campaigns/) - How to launch massively profitable FB campaigns for your business in 28 days Or less, w/ predictability down to the dollar and day...in just 15-min per day
- [Is Roundtable Europe Right for You?](https://www.perrymarshall.com/training/is-roundtable-europe-right-for-you/)
- [Roundtable: Where Entrepreneurs Get Real](https://www.perrymarshall.com/rteurope-private/get-real/)
- [Roundtable Made Our Lives Easier](https://www.perrymarshall.com/roundtable2/thats-not-a-mastermind/)
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- [Picasso2](https://www.perrymarshall.com/picasso2/) - Fact vs. Fiction in the Guru Biz People are suspicious of gurus. As well they should be. One of the biggest reasons to be suspicious of gurus is that if most of their followers don't actually follow through on their advice, everybody just assumes it would work if actually carried out but if nobody implements, nobody's the wiser.
- [Replay](https://www.perrymarshall.com/training/escape-the-7-figure-desert/replay/)
- [Simplify: 3 FREE Chapters](https://www.perrymarshall.com/simplify-3-free-chapters/)
- [Escape the 7-Figure Desert](https://www.perrymarshall.com/training/escape-the-7-figure-desert/)
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- [REPLAY: How to Amplify Your Sales & Marketing with Video](https://www.perrymarshall.com/training/amplify-with-video/replay/)
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- [How I developed Visceral Fortitude](https://www.perrymarshall.com/visceralfortitude/) - How I developed Visceral Fortitude Sometimes I think that if you ever told people exactly what they're in for when they start a business, they'd never start one. (I guess that's why we usually don't tell them.) OK, so my sponsors Bill & Robin come over to our house and get us started. Bill wants
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- [Marketing 04](https://www.perrymarshall.com/marketing/m04/) - Your Marketing Message Your marketing & sales message must effectively answer the following four questions: Why should I read or listen to you? Why should I believe what you have to say? Why should I do anything about what you're offering? Why should I act now? These are very basic questions, but few sales people
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- [Results](https://www.perrymarshall.com/rosetta-stone-scorecard/results-2/) - results
- [Join Me for LIVE In-Person Workshops](https://www.perrymarshall.com/training/planet-perry-live/)
- [Marketing 14](https://www.perrymarshall.com/marketing/m14/) - Make it Specific and Concrete Your marketing should deliver a concrete explanation and promises of tangible appealing value and specific calls to action; not catchy slogans, clever phrases, puns or abstractions. Marketing and selling are much more alike than different. So when you're writing ads, press releases, brochures or anything else that you do, you
- [Letter to Dan](https://www.perrymarshall.com/marketing/lettertodan/) - A Month After I Left My Dilbert Cube to Go Out on My Own,I Sent Dan Kennedy this Letter: December 1, 2001 Dear Dan, 4½ years ago I heard you speak at Success '97 in Peoria , Illinois . At the time my career as a manufacturer's rep was lousy and getting worse. Most of
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- [Marketing 20](https://www.perrymarshall.com/marketing/m20/) - Play the Publicity Game by Publishing You will dramatically enhance your credibility as a sales person by authoring, speaking and publishing quality information on your field of expertise. Don't you hate going to see a customer when you know deep down that he really thinks you're wasting his time? Don't you hate being knowledgeable and
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- [When Google is NOT the best way to get a new customer](https://www.perrymarshall.com/othermedia/) - "Sometimes Google Ads is the least effective way to reach your target customer." A chance conversation in New York City shows why other advertising media may be better for you - because each form of advertising slices the world in a different, unique way On a beautiful day in May I was in New York
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- [Why 2021 is the Best Time to Come Back](https://www.perrymarshall.com/roundtable2/why-2021-is-the-best-time-to-come-back/) - [cs_content_seo]Why 2021 is the Best Time to Come Back PTVideoTriggers.listen({ type: "wistia", playerId: "tbgsruj7pd", feature: "130-c5RD31JE2QgJoaZaDQW7jORuTamw2fJBWM76Dyqr", triggerType: "cue", times: [10,90,180,270,360] }); Click here to schedule a call with Tiffany & find out if Roundtable is right for you!(Or email Tiffany@PerryMarshall.com)[/cs_content_seo]
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- [Slingshot Recovery Reloaded](https://www.perrymarshall.com/slingshot/reloaded/) - [cs_content_seo]Prestigious Economics Expert Speaks to YOU Slingshot Recovery: RELOADED Learn How Economic Cycles Work!Monday, November 9 @ 12:30PM US Eastern Dear Business Builder, In chaotic economic times, entrepreneurs like us usually make the wrong moves. We do the opposite of what we should do. And the consequences are often catastrophic. Why? Because most entrepreneurs don’t
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- [Look Closer at Bing](https://www.perrymarshall.com/training/traffic-series/look-closer/)
- [The Passion of the Christ](https://www.perrymarshall.com/articles/passion/) - The Passion of the Christ Reflections on this year's Most Controversial Movie March 5, 2004 I finally went and saw it last night. Because mine is a marketing and publicity website, a brief comment about that before we move on: The opposition to this movie, and the public accusations against it, guaranteed its success. You
- [How To Get the Best ROI from Your Ads](https://www.perrymarshall.com/facebook/best-facebook-roi/) - [cs_content_seo]Buy the Ultimate Guide Here![/cs_content_seo]
- [Schedule Your Breakthrough Session Now!](https://www.perrymarshall.com/training/fb-agency/schedule/) - How To Start A Massively Profitable Agency Managing Facebook Ads for Clients Without past experience, case studies, or clients…even if started as a side-hustle.
- [Replay](https://www.perrymarshall.com/slingshot/reloaded/replay/) - [cs_content_seo]The Secret Ingredient to Help You Thrive in Chaos Replay Apply for Roundtable[/cs_content_seo]
- [[Backup Only] Schedule Your Breakthrough Session Now!](https://www.perrymarshall.com/training/fb-agency/schedule-backup-only/) - How To Start A Massively Profitable Agency Managing Facebook Ads for Clients Without past experience, case studies, or clients…even if started as a side-hustle.
- [Detox Declutter Dominate Bonus Page](https://www.perrymarshall.com/extras/) - [cs_content_seo]Thank you for purchasing Detox, Declutter, Dominate!Get instant access to these valuable resources that will help you leverage the powerful principles in the book. Register and get these free bonuses: How to hire an ideal Virtual Assistant – my interview with Tim Francis of Great Assistant. Hiring an assistant might be the smartest “subtraction” I
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- [Oops - DTI + NR12](https://www.perrymarshall.com/ppc/retry/) - [cs_content_seo]Oops, your Definitive Traffic: The Full Intensive + New Renaissance 12 Yearly order didn't go through You can try again below (credit or Paypal available)! Try Again[/cs_content_seo]
- [Expert Memos](https://www.perrymarshall.com/expert-memos/) - [cs_content_seo]Is "Expert Memos" Right For You? YES! REGISTER ME FOR AN EXPERT MEMO NOW![/cs_content_seo]
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- [Would you like this to be YOUR story?](https://www.perrymarshall.com/amn-archived2/would-you-like-this-to-be-your-story/) - [cs_content_seo]Would you like this to be YOUR story? Email JoshLong@PerryMarshall.com to see if you qualify to join Advanced Mastery Network.[/cs_content_seo]
- [ppc demo score](https://www.perrymarshall.com/ppc-demo/score/) - The Perfect Ad Platform For Your Business The following ad platforms and targeting options will deliver the goods for you, based on your unique situation: {{pts/getscore.php}} Please send feedback about your results to support@perrymarshall.com
- [ppc demo processing](https://www.perrymarshall.com/ppc-demo/scored/) - [cs_content_seo]{{pts/processing.php}}[/cs_content_seo]
- [Waiting List Confirmation](https://www.perrymarshall.com/google-slingshot/waiting-list/) - [cs_content_seo]Thanks! We've added you to our waiting list and you'll be notified if there's another Google Slingshot![/cs_content_seo]
- [Google Slingshot Audit Thanks](https://www.perrymarshall.com/google-slingshot/audit-thanks/) - [cs_content_seo]Thanks, you're registered for the upcoming Google Cohort! You'll get to audit the program, excluding the small team action group / mastermind calls. You'll also begin receiving the 12-Day email series when the cohort starts. You'll be sent a confirmation email shortly (please be sure to check your spam folder).[/cs_content_seo]
- [Why I Use Infusionsoft - The Maze](https://www.perrymarshall.com/marketing/why-i-use-infusionsoft-the-maze/) - The Maze - A Powerful Concept That Can Double Your Profits This is part 2 of an article on my tools and tactics for email marketing. You can read part 1 here. Here's what one client of mine said about "The Maze": "I have the Autoresponder DVD’s and anyone not buying them is foolish. The
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- [Facebook Slingshot Audit Thanks](https://www.perrymarshall.com/facebook-slingshot/audit-thanks/) - [cs_content_seo]Thanks, you're registered for the upcoming Facebook Cohort! You'll get to audit the program, excluding the small team action group calls. You'll also begin receiving the 12-Day email series when the cohort starts. You'll be sent a confirmation email shortly (please be sure to check your spam folder).[/cs_content_seo]
- [Perry Marshall's Street MBA](https://www.perrymarshall.com/training/street-mba/) - “30 Day Street MBA” Perry Marshall’s Definitive Email Series for Scrappy Marketers and Entrepreneurs
- [Google Slingshot Early Notification](https://www.perrymarshall.com/training/google-slingshot-early-notification/)
- [Bohlender-Graebener RD75 - The Ultimate 2-Way System](https://www.perrymarshall.com/articles/ultimate2way/) - The Ultimate 2-Way System? Bohlender-Graebener 75" Ribbons + Titanic Subs + Active Digital Crossover + Digital EQ + 100% Integration with Room Boundaries... = Speed, High Resolution, Extreme Transparency and Visceral Bass Power All The Way Down to 20Hz I love simplicity. Few things are more satisfying than taking an absolute minimum of "moving parts"
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- [AMN Inquiries](https://www.perrymarshall.com/amn-old/how-big-do-you-need-to-be/)
- [Thanks!](https://www.perrymarshall.com/amn-old/thanks/)
- [Definitive Traffic Series](https://www.perrymarshall.com/training/traffic-series/)
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- [Flesch Kincaid Grade Level Readability Test for Copywriters](https://www.perrymarshall.com/grade/) - UPCOMING EVENTS How to use this tool »
- [FOR | AGAINST](https://www.perrymarshall.com/for-against/) - FOR | AGAINST We are FOR individualism, accomplishment and excellence. We are AGAINST the mediocrity, self pity, condemnation and discouragement of the news media and of "normal" people sleepwalking through life. We are FOR alchemy. We believe that there is everywhere lead waiting to be transformed into gold. Opportunity hides literally under every rock and
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- [Ace of Diamonds Strategy](https://www.perrymarshall.com/training/traffic-series/ace-of-diamonds-strategy-for-google-ads/)
- [Replay](https://www.perrymarshall.com/training/the-7-figure-desert/replay/)
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- [Confessions Of A Big-Ass Marketing Guy](https://www.perrymarshall.com/marketing/big-ass-fans/confessions/)
- [Thanks](https://www.perrymarshall.com/training/traffic/thanks/)
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- [Training](https://www.perrymarshall.com/training/)
- [Replay](https://www.perrymarshall.com/training/is-roundtable-europe-right-for-you/replay/)
- [Perry Marshall's Digital 80/20 Seminar](https://www.perrymarshall.com/80-20/seminar/) - Get Instant Access To My Landmark, $2800, 80/20 Seminar for Just $499. Back in 2008 I Announced I Would be Revealing, For the First Time Ever, My 80/20 “Black Box” Marketing Secrets... And Eighty Entrepreneurs Gladly Shelled Out $2800, plus travel expenses and inconvenience to come to Chicago from as far away as Australia and
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- [Rosetta Stone Masters](https://www.perrymarshall.com/training/rosetta-masters/) - Rossetta Stone synthesizes my teachings into a framework for building an uncrossable moat around your business.
- [Replay](https://www.perrymarshall.com/training/rosetta-masters/replay/)
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- [Lead Generation Style](https://www.perrymarshall.com/training/lead-generation-style/) - How to Promote Yourself, Build Your Platform & Find More High-Paying Customers. Free Presentation: Tuesday, May 23rd @ 2pm US Eastern
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- [Results](https://www.perrymarshall.com/insanity/results/)
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- [Limited-Time Replay](https://www.perrymarshall.com/training/6-figure-consulting-strategies/replay/) - Buy before the Deadline & Get 20% off Consulting Accelerator PLUS $1,500.00 store credit! Q&A Session 6-Figure Consulting Strategies ENCORE Presentation 6-Figure Consulting Strategies Presentation
- [Headtrash Transformation](https://www.perrymarshall.com/training/headtrash-transformation/)
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- [Already Has Access](https://www.perrymarshall.com/products-old/already-owned/)
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- [Replay](https://www.perrymarshall.com/training/replay/) - Replay: 6 Axes of Online Marketing Success Apply for 80/20 Marketing Lab Live Here
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- [Replay: Swiss Army Knife for Consultants](https://www.perrymarshall.com/training/replay/) - Swiss Army Knife for Consultants Replay with Free Prospect ScoreCard! Sign up for the live coaching program featuring all the blades of Swiss Army Knife for Consultants here. Prospect Scorecard (Right-click and select Save Link As... to download) Q&A Webinar Replay
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- [Articles and Editorials](https://www.perrymarshall.com/articles/) - "Build A Better Mousetrap And The World Will Beat A Path To Your Door." -Henry David Thoreau, 1854 Henry David Thoreau lived in a different century than you and me. Henry David Thoreau never invented any mousetraps. And the world never beat a path to his door. I think that Henry David Thoreau was smoking
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- [AdWords Academy](https://www.perrymarshall.com/training/adwords-academy/) - AdWords Academy with Perry Marshall & Mike Rhodes
- [Survey Thanks](https://www.perrymarshall.com/training/survey-thanks/)
- [Miracles, Proof and Persuasion](https://www.perrymarshall.com/articles/religion/proof/) - Miracles, Proof and Persuasion Today's spiritual salvo steps boldly into the realm of evidence and persuasion. Here, I offer you a series of lessons that every aspiring marketing genius should be acutely aware of. Several years ago my brother flipped 180 degrees, from card-carrying conservative Christian to near atheist. Gave me a massive jolt. His
- [The God who hides](https://www.perrymarshall.com/articles/religion/the-god-who-hides/) - The God Who Hides Isaiah 64: 6-7 Like autumn leaves, we wither and fall, and our sins sweep us away like the wind. Yet no one calls on your name or pleads with you for mercy. Therefore, you have turned away from us and turned us over to our sins. One of the most perplexing
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- [Staring at a Blank Word Doc](https://www.perrymarshall.com/training/bmw/)
- [Local Business Leads Replay](https://www.perrymarshall.com/local-business-leads-replay/)
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- [John Carlton Seminar](https://www.perrymarshall.com/marketing/copywriting/examples/carlton-seminar/)
- [Marketing 02](https://www.perrymarshall.com/marketing/m02/) - Positioning vs. Prospecting Motivated Selling vs. Tactical Marketing A prospect who "finds" you first is more likely to buy from you, than if you find him. Has your medical doctor ever called you on the phone during dinnertime, asking if you might be looking for help fighting a flu bug? He doesn't find you, you
- [Marketing](https://www.perrymarshall.com/marketing/) - The Rules of Selling Have Changed! The old fashioned sales routine of cold calls, telemarketing, pounding the pavement, knocking on doors, ignoring "No Solicitors" signs and trying to visit people who don't want to see you is DEAD. I spent nearly ten years of my life making unsolicited calls and visits, trying to beat down
- [Registered](https://www.perrymarshall.com/training/registered/) - Thanks! You're registered for the upcoming training series! Watch your inbox for the confirmation email. Session 1: Tue, August 25 @ 3pm ET Session 2: Thu, August 27 @ 1pm ET Add Session 1 to Calendar 08/25/2015 3:00 PM 08/25/2015 4:00 PM America/New_York Perry Marshall Seminar false MM/DD/YYYY Add Session 2 to Calendar 08/27/2015 1:00
- [Registered](https://www.perrymarshall.com/training/3-usp-paths-old/registered/) - Thanks! You're registered for the upcoming training series! Watch your inbox for the confirmation email. Session 1: Thu, August 6 @ 11am ET Session 2: Wed, August 12 @ Noon ET Add Session 1 to Calendar 08/06/2015 11:00 AM 08/06/2015 12:00 PM America/New_York Perry Marshall Seminar false MM/DD/YYYY Add Session 2 to Calendar 08/12/2015 12:00
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- [60-second Self Assessment Quiz (Old)](https://www.perrymarshall.com/60-second-old/) - [jukebox-survey]
- [John Fox](https://www.perrymarshall.com/adwords-archived/johnfox/) - Perry Marshall interviews John Fox of Venture Marketing: Painful lessons learned growing Companies from $1 million to $100 million Download MP3 John Fox has been involved in hundreds of startup companies, including hiring me for my last post in the Dilbert Cube world. What you do when you can't go see a customer The Boy
- [John Carlton - Examples](https://www.perrymarshall.com/marketing/copywriting/examples/) - "Copywriting Secrets of a Notorious Marketing Genius" Perry Marshall's Late Night Pajama Jam with World Class Copywriter John Carlton John Carlton speaks out on Gun-to-your-head advertising, street-smart customer psychology, and building a silver-bullet sales story... Download the 71-Minute MP3 File Get the PDF Transcript of the Call Example 1 - "Testosterone" Example 2 - "Total
- [PPE3](https://www.perrymarshall.com/adwords-archived/ppe3/) - What PPE (Pay-per-email) Will Look Like It's going to be a bidding system.It's impossible to assign a single number to the value of a delivered email.Some mailers couldn't afford 0.1 cent per email.Some mailers could afford $5.00 per email.But in any case, the more you bid, the more of your emails go through.They'll only charge
- [80/20: What To Measure, What to Track, What to Ignore](https://www.perrymarshall.com/testing2/) - 80/20: What To Measure, What to Track,What to Ignore You can greatly simplify your testing and tracking. Let's take the following example. 2 different "actions" are: A $100 product, a $250 product, a $500 product and a $1000 product (four product choices) Opt-In, Telephone Conversation, Receive Product Trial Sample (three steps in the sales funnel)
- [No Business Plan](https://www.perrymarshall.com/adwords-archived/no-business-plan/) - "How To Leave Your Job and Start a Business - with No Business Plan" After four years of intense work, blood sweat and tears, we were successfully selling our company to a larger, public company - for $18 million. I was in line to eventually get a check for my contribution to that, and meanwhile
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- [Perry Marshall Interview](https://www.perrymarshall.com/articles/perry-marshall-interview/) - "In Search of Heroes" Ralph Zuranski Interviews Perry Marshall This interview begins with a very brief business introduction but quickly moves on to Perry's personal side, his convictions and philosophy of life. Departing from the usual business banter, Ralph asks very personal questions about faith and ethics; success, freedom, social responsibility and values. Perry talks
- [The Head vs. the Heart](https://www.perrymarshall.com/articles/religion/the-head-vs-the-heart/) - Hey There King David, You Manic Depressive Pile of Goo Whenever I used to read the book of Psalms in the Bible, I used to think, What is the deal with this MANIC DEPRESSIVE GUY??? Barely related to it at all. One chapter he's celebrating with angels. Next chapter he's ready to drive his chariot
- [PeasPorridge](https://www.perrymarshall.com/adwords-archived/peasporridge/) - How I Got Into the Magazine Article Writing Business - and How It Made Me Slightly Famous There's an old song by Tears For Fears, it goes "This is the working hour, we are paid by those who learn by our mistakes." To me, that song is about learning on somebody else's dime. Which is
- [The Humility Demon](https://www.perrymarshall.com/articles/religion/humility-demon/) - The Humility Demon About 15 years ago I had this friend from church named Steve. Steve was early 30's, young kids, in the "compression zone" of life. Had some kind of OK job, was paying the bills (barely, I suspect, like most of us) and squeaking by. Then one day he got handed a BIG
- [India](https://www.perrymarshall.com/travelogue/india/) - People and Places in the Fascinating, Beautiful Country of India On June 3 2007, I left Chicago for India, a 10 day trip. From Chicago to Frankfurt to Hyderabad and eventually to a place called Rajahmundry India, where a guy named Isaiah runs an orphanage for 20 boys, called the Rajah Boys Home. My trip
- [MLM](https://www.perrymarshall.com/adwords-archived/mlm/) - MLM and the Myth of "Duplication" You may have read a rant I wrote in a previous newsletter, "My Career as an Enthusiastic, Naive Ambot." It chronicles my path from 21 year-old Amway recruit to successful 31 year-old guy with business sense, and the scars that prove it. The short assessment is: It was a
- [Download Ideas from the Universe Itself - in my Shower](https://www.perrymarshall.com/shower/) - Your Golden Opportunity to Receive the Success Inspiration You've Always Dreamed Of… From The One And Only Thing That ALWAYS Delivers... You Are Invited to Download Success Ideas from the Very Universe Itself - in my Shower! Dear Internet Friend, An opportunity like this comes only once in a lifetime. And for most people, not
- [Goto Guy 1](https://www.perrymarshall.com/adwords-archived/gotoguy1/) - The Dilbert Cube, The Crucible, and The Go-To Guy cru·ci·ble: n. A severe test, as of patience or belief; a trial. Five years ago, I saw the Dilbert Cube in my rear view mirror for the last time. I vividly remember driving out of the parking lot that day and *looking* through that rear view
- [RMA Web Series - Replay](https://www.perrymarshall.com/consultant/rma-web-series-replay/) - Alchemy Webinar Series Replays Bonus Session - April 24th with Josh Thomas, Bryan Todd, and Joey Bridges MP3 Session 9 - April 16th with Joey & James Bridges MP3 Session 8 - April 9th with Jon Benson MP3 Session 7 - April 2nd with Talor Zamir MP3 Session 6 - March 26th
- [80/20 Sales & Marketing Book - Order](https://www.perrymarshall.com/80-20/book-order/)
- [RFM](https://www.perrymarshall.com/adwords-archived/rfm/) - RFM is: Recency - how recently has your customer purchased? Which customers have bought something, say, in the last 90 days? Frequency - how often has your customer purchased? Which customers have repeatedly bought things from you? Money - how much has your customer spent? Which customers have spent the most with you? Large corporate
- [American Soldier Tribute](https://www.perrymarshall.com/articles/american-soldier-tribute/) - Tribute to the American Soldier The war in Iraq is of course controversial but our young men who are fighting there need our prayers and support. This was received from my first cousin, David, who is stationed in Baghdad -Perry Marshall The average age of the military man is 19 years. He is a short
- [Split Testing in the 21st Century](https://www.perrymarshall.com/adwords-archived/split-testing/) - Testing and Tracking:Making Real Money Online When Pay Per Click isFerociously Competitive Five years ago if you actually did the split testing and tracking I teach today, you would be considered an advertising astrophysicist. (Even though it is not all that hard to do!) If you were using something really advanced, like Taguchi, somebody might
- [Industrial](https://www.perrymarshall.com/articles/industrial/) - Manufacturing Industry Views & Editorials Industrial Ethernet & the Arch Nemesis of AOL - The proprietary vs. open battle in two different worlds - Manufacturing Automation Generation X takes control - Baby-boomer management meets 20-something engineering culture, Manufacturing Automation Failure and Success: The study of Harsh Reality - Manufacturing Automation The Cure for Industry Incest
- [Sleeping Giant](https://www.perrymarshall.com/articles/industrial/sleeping-giant/) - Asia's Sleeping Giant Wakes UpA Guide to Doing Business in China By Perry Sink Marshall Have you ever bought a new car and started noticing that brand of car everywhere you go? Everyone suddenly seems to be driving the same kind of car as you. The same thing happened to me when I took my
- [Brains](https://www.perrymarshall.com/articles/industrial/brains/) - Brains and Brawn The Power of Smart Batteries Legions of wireless products and industrial appliances have built-in rechargeable batteries. Embedded intelligence can minimize user intervention, reduce charge time, and dramatically increase battery life by optimizing power management. Are you designing a battery-powered product? It’s easier than ever to make it battery friendly and hassle free.
- [Sensors](https://www.perrymarshall.com/articles/industrial/sensors/) - Putting Sensors on Ethernet A Good Fit or a Bad Idea? Ethernet is finding its way into machine control, even though it was never intended for embedded applications. The desire to use widely supported hardware and TCP/IP software means vendors are adding Ethernet ports to smart devices. Here’s a look at the issues that users
- [Distributing](https://www.perrymarshall.com/articles/industrial/distributing/) - Distributing Control withEthernet and TCP/IP It can’t be simple, can it? Industrial networking’s cast of characters is mind boggling. And it’s hard to figure out how they all fit together. Well, consider some of the new industrial Ethernet protocols to see how they facilitate distributed control with intelligent devices. Can't hurt. John Rinaldi, Real Time
- [Part 3](https://www.perrymarshall.com/articles/industrial/part-3/) - A Comprehensive Guide to Industrial Networks Part 3: Alternatives to Building It from Scratch Perry Sink Marshall In Part 1 of this series, I reviewed popular network protocols - what they’re used for and how they enhance the value of a product. In Part 2, I described the hardware and software requirements of each of
- [Part 2](https://www.perrymarshall.com/articles/industrial/part-2/) - A Comprehensive Guide to Industrial Networks Part 2: Embedded Networking 101 - The Nuts and Bolts of Hardware and Software Design Perry Sink Marshall The world of computing was turned upside down by networks and the Internet. Today, a new force is redefining the sensor"”embedded network capability. But to successfully join the move to sensor
- [Part 1](https://www.perrymarshall.com/articles/industrial/part-1/) - A Comprehensive Guide to Industrial Networks Perry Sink Marshall Part 1: Why Use an Embedded Network or Fieldbus, and What Are the Most Popular Standards? Silicon and software now make it possible to put network capability on a chip small enough to drop into a sensor. This guide explains why you’d want to do that
- [Wild West](https://www.perrymarshall.com/articles/industrial/wild-west/) - The next frontier for the established fieldbus organizations is to produce Ethernet TCP/IP application layers of their protocols. By Perry Sink MarshallOriginally appeared in "The Industrial Ethernet Book" (C)2001 GGH Marketing Communications. There are three major contenders: Modbus/TCP (Modbus protocol on TCP/IP), EtherNet/IP (the ControlNet/DeviceNet objects on TCP/IP) and ProfiNet, or PROFIBUS on Ethernet. A
- [Magic](https://www.perrymarshall.com/articles/industrial/magic/) - 15 August 2000 Magic black box links dissimilar networks by Perry Sink Marshall Gateways play protocol-converting role in stab at interoperability Here's a common situation: You're using a particular I/O network or fieldbus on your system. You install new devices and upgrades, but one device doesn't use that protocol. What do you do? If you're
- [First](https://www.perrymarshall.com/articles/industrial/first/) - Device networking 101: Your First Installation Originally appeared inControl Engineering Magazine, May 2001, (C) 2001 Cahners. Somewhere in the world each day, an engineer decides to use a device level network instead of point-to-point wiring. A survey taken at a DeviceNet workshop in Chicago showed the #1 reason for investigating networks was: "They're sexy." True,
- [List2](https://www.perrymarshall.com/mastermind/list2/) - Wildly Successful, Low Cost Leads Some time ago one of my Marketing System Toolkit customers used his critique certificates to get help on an email blast. Christoph sold rotary machinery sensors and he decided to rent the Sensors Magazine email list. He sent me a glitzy, lovely HTML ad with pictures of his products, which
- [Smart Device](https://www.perrymarshall.com/articles/industrial/smart-device/) - How to Add Web Access to Your Smart Device "Originally appeared in Sensors Magazine, (C)2002 Advanstar Publications" You can turn your product into an Internet appliance with an embedded modem. Perry S. Marshall, Perry S. Marshall & Associates Your Options Traditional hardware modems Win modems Embedded modems A vending machine transmits a refill request for
- [Cave](https://www.perrymarshall.com/articles/industrial/cave/) - 10 April 2001 A new view from outside the cave by Perry Sink Marshall In September I visited the IMTS (Machine Tool) show in Chicago with my colleague, Rick Goldstein. Rick worked in that industry for more than 15 years. He pointed out to me how much smaller the machine tool controls portion of the
- [Shining](https://www.perrymarshall.com/articles/industrial/shining/) - Shining future for plug and play By: Perry S. Marshall You needn't succumb to vicious price wars if you offer products that TRULY interoperate. Fifteen years ago, a good VCR or home CD player cost $400 or more. Five years ago, they cost $150 to $200. Everyone and his cousin got a DVD player for
- [Innovation](https://www.perrymarshall.com/articles/industrial/innovation/) - Innovation displaces invention By: Perry Sink Marshall Smokin’ R&B played on the radio as I drove home on a Saturday night. The husky voice of Etta James penetrated the night darkness, evoking steamy images of cotton fields and Mississippi Delta juke joints. “It sounds old but it’s actually brand new,” the announcer observed as he
- [Pain](https://www.perrymarshall.com/articles/industrial/pain/) - Pain versus Pleasure By: Perry Sink Marshall The worst pain in the world is the pain you cannot feel. This wisdom is according to Dr. Paul Brand, author of The Gift of Pain. This book unfolds the story of his research into the psychology of pain, complete with fascinating detail about the marvelous complexity of
- [Awakening](https://www.perrymarshall.com/articles/industrial/awakening/) - My Rude Awakening By: Perry S. Marshall In college, the hangout for engineering students was on campus, just outside the engineering library. The place was open 24/7 and I spent many a long night grinding through homework assignments with my fellow enginerds. A frequent topic of conversation was how rich we were all going to
- [Cure](https://www.perrymarshall.com/articles/industrial/cure/) - "The Cure for Industry Incest" By: Perry Sink Marshall Let’s just admit it, all industries are incestuous. I work in not just one, but three different industries. And it’s not just true in automation; people in all specialized industries look to each other for ideas, direction and even employees. If you make terminal blocks and
- [Success](https://www.perrymarshall.com/articles/industrial/success/) - "Failure, Success, and The Study of Harsh Reality" By: Perry Sink Marshall The most uncomfortable conversation I ever had with my wife’s parents was not the day I asked if I could marry their daughter. It was the explanation I made at the age of 21, ten months into our life as newlyweds - the
- [Generation X](https://www.perrymarshall.com/articles/industrial/generation-x/) - Generation X takes control By: Perry Sink Marshall “Don’t be too loyal to a company.” That was the hard-learned advice of the father of a friend of mine. His story is as follows. John Senior graduated from the University of Pittsburgh with an economics degree in 1959 and got a roughneck job as an oil
- [AOL](https://www.perrymarshall.com/articles/industrial/aol/) - Industrial Ethernet and the arch nemesis of AOL By: Perry Sink Marshall Recently on a Friday night I was getting on a plane, talking to the person just ahead of me in the jet way. I could see from his attire that he was a priest. I asked what kind. "Episcopal." He asked me what I did.
- [Struggling Consultant](https://www.perrymarshall.com/adwords-archived/struggling-consultant/) - Advice to a Struggling Business Consultant: The Missing Link in Business-to-Business Marketing Not long ago I told you about the "Openline" strategy - a free consultation that's part of your marketing funnel, where prospective customers get limited access to you to solve a very specific problem - and you do so without devaluing your services.
- [Openline](https://www.perrymarshall.com/adwords-archived/openline/) - If You Sell Business Consulting: A strategy that made all the difference for one of my clients... During the last month or so I've been coaching a business consultant who's on the slippery edge. He does a rather sophisticated analysis that can identify problem areas and unplug huge bottlenecks, but it's been a roller coaster
- [Radical Shift Webinar Replay](https://www.perrymarshall.com/80-20/star-simplifier-lab/radical-shift-replay/) - Radical Shift Replay Join Star Principle Lab
- [Kamikaze Street Vendors, Globalization & Z-Man](https://www.perrymarshall.com/travelogue/09-08-04/) - A quiet night in Little India, Singapore Kamikaze Street Vendors, Globalization & Z-Man September 8, 2004 Dear Friend & Subscriber, When you're an American in China, street vendors shout at you. They holler things like 'Hello hello hello Mariah Carey Michael Jordan!' The direct English translation of this particular sentence is 'Greetings big ignorant American,
- [No Place Like Home](https://www.perrymarshall.com/travelogue/no-place-like-home/) - Last Photos & Tales from my 28,000 Mile Adventure No Place Like Home by Perry Marshall, September 16 '04 Man, was I ever happy to finally get home last night. Laura and Zander were waiting for me at the airport, and the kids made a "Welcome Home" sign for me. My last email from Kenya
- [Voyage to the Heart of Africa](https://www.perrymarshall.com/travelogue/09-14-04/) - South of Nairobi, Kenya Voyage to the Heart of Africa September 14, 2004 Dear Friend & Subscriber, A cool rain is falling in the hills south of Nairobi today. In the air, the scent of lush vegetation, red soil and distant smoke that is uniquely African. The sounds of vendors selling, roosters crowing, tribal music
- [Steamy Heat, Uzbekistan Breakfast & GoogleCash](https://www.perrymarshall.com/travelogue/09-11-04/) - From a Cybercafe near the Persian Gulf Steamy Heat, Uzbekistan Breakfast & GoogleCash September 11, 2004 Dear Friend & Subscriber, It is HOT here in Dubai. Not only is it 95 to 100 degrees, it's so humid that when I go outside, my glasses fog up. United Arab Emirates is 100 miles from Saudi Arabia,
- [Bill Gates, Overture and the Crocodile](https://www.perrymarshall.com/travelogue/09-07-04/) - From a smoky 3rd floor Internet Cafe in Kuala Lumpur Bill Gates, Overture and the Crocodile September 7, 2004 Dear Friend & Subscriber, In today's issue: - Crocodile confrontation - Overture takes a beating in Oz - 27,700 miles of Serendipity The crocodile didn't eat me. I ate the crocodile. The only crocodile I met
- [The World's Most Dangerous Continent](https://www.perrymarshall.com/travelogue/09-03-04/) - From Coolum, Australia The World's Most Dangerous Continent September 3, 2004 Dear Friend & Subscriber, Harold Holt was the first modern world leader to be eaten alive by sharks. I'm not making this up. On November 17, 1967, the Australian Prime Minister went for a swim in the ocean and...well, just vanished. Never seen or
- [Kangarooville, Pac Man Fever & Geek Revenge](https://www.perrymarshall.com/travelogue/09-01-04/) - From the Hyatt Regency in Coolum, Australia Kangarooville, Pac Man Fever & Geek Revenge September 1, 2004 Dear Friend & Subscriber, Yes, this really is 'down under' and there really are Kangaroos roaming around all over the place. In Australia, when you say 'Hey look, I just saw a kangaroo!' it's kind of like being
- [Travelogue](https://www.perrymarshall.com/travelogue/) - "Soundbytes from Oz" Perry Marshall's Trip Around the World, September 2004 Dear Friend & Subscriber, In September 2004 I took my first-ever trip to Australia to speak at the X10 Seminar in Queensland. To make a long story short, this trip took me all the way around our lovely planet, through Fiji, Brisbane Australia, Kuala
- [Kennedy Details](https://www.perrymarshall.com/marketing/copywriting/kennedy-details/) - "One Good Sales Letter: The Ultimate Business Asset" Perry Marshall's Copywriting Teleseminar with Dan Kennedy In this MP3 Dan Discusses: How to produce persuasive, effective copy even if you're a rookie writer What you need to build around that sales letter to make it perform to its maximum potential A live Questions & Answer session
- [Led Zeppelin vs. Rush, and Finding Your Voice](https://www.perrymarshall.com/zep-vs-rush/) - [fbLike] Led Zeppelin vs. Rush, and Finding Your Voice The very first Rush album sounds more like Led Zeppelin than Rush. In my opinion, Rush's sound doesn't "lock in" until 2112. That album, by the way, was an act of total rebellion against the record label, who didn't want no 20 minute songs. But they
- [Marketing Secrets of RUSH, part 1](https://www.perrymarshall.com/rush-part1/) - [fbLike] Marketing Secrets of RUSH, part 1 Rush hasn't had a song in the Top 40 since 1982. But they're still filling stadiums. 20 years ago Rush wasn't cool. Today they're one of the coolest bands on the scene. Rush's fans used to be geeks, freaks and misfits. Now many of us are movers and
- [John Carlton's "Most Important Golf Letter"](https://www.perrymarshall.com/marketing/copywriting/most-important-golf-letter/) - John Carlton's "Most Important Golf Letter" John turned the entire Golf market on its ear when he started writing intense, 2- and 3- page, long-copy sales letters for stuffy golf magazines. His clients were amazed at the profitability, and John's ads have literally transformed advertising in the Golf market. Listen to John as he describes
- [John Carlton's "Total Bike Control"](https://www.perrymarshall.com/marketing/copywriting/total-bike-control/) - John Carlton's "Total Bike Control" Motocross Letter John's "Total Bike Control" letter is interesting because he was hired to write a letter for a market he knew nothing about - Motocross. He had to go out on the street and learn the lingo, fast. He uses it flawlessly and tells a fantastic story. Listen to
- [John Carlton's "Testosterone" Letter](https://www.perrymarshall.com/marketing/copywriting/testosterone-letter/) - John Carlton's "Testosterone" Letter Listen as John describes this letter in detail. You can read it online HERE John's "How to Jack Up Your Testosterone Level Over 250%" letter is a case study in: Personalization Telling a "new science discovery" story in print, and "Reason why advertising."
- [Marketing Lessons from Rush, Geeks, and the Mahavishnu Orchestra](https://www.perrymarshall.com/articles/mahavishnu/) - [fbLike] Marketing Lessons from Rush, Geeks, and the Mahavishnu Orchestra Heya. I've got a crazy story about Rush and the Mahavishnu Orchestra. But there's some background I need to give you first, because this story has to do with my work with Google. I wrote the world's most popular book on Google's advertising system, and
- [The Untapped Potential in Facebook Advertising](https://www.perrymarshall.com/facebook/untapped-potential/) - The Untapped Potential in Facebook Advertising
- [Market Research using Facebook](https://www.perrymarshall.com/facebook/market-research/) - Facebook Research Tools
- [Why I Use Infusionsoft](https://www.perrymarshall.com/marketing/why-i-use-infusionsoft/) - Why I Use InfusionSoft and Why You'll Like It Too Full disclosure: I am on the board of InfusionSoft and if you purchase InfusionSoft through my affiliate link they'll pay me a commission. I have a very specific way that I have built my business and there's only one tool that I've found that will
- [Marketing DNA](https://www.perrymarshall.com/marketing/dna/) - How To Read Your Marketing DNA Score There is no “right” or “wrong” answer to any question, and there is no “good” or “bad” score. There is only your preferred way to communicate and persuade. Eight core skills come into play when you have to persuade, sell, market, or publicize: Producer - - - -
- [Download](https://www.perrymarshall.com/marketing/big-ass-fans/confessions/download/) - Confessions of a Big-Ass Marketing Guy You're going to love this interview. Hear Bill Buell, formerly of Big-Ass Fans, on in-your-face marketing, publicity through controversy, and having a bulletproof sales story. Right Click Here to Save this MP3 to Your Drive Bill will tell you how his brilliant marketing campaign evolved - and the story
- [Arabs, Jews, and the Chinese Guy](https://www.perrymarshall.com/articles/religion/arabs-jews-chinese-guy/) - I had this friend, an MBA student from China, who was studying in the U.S. He was *extremely* curious about religion. We would get together every few weeks and discuss the Bible. This is the story of our conversation about the 4,000 year old conflict between Arabs and Jews: Genesis 16:11-12 The angel of the
- [When they put me in the box, Part 3](https://www.perrymarshall.com/articles/religion/hallelujah/) - When they put me in the box... ...make sure they play this song, by Handel and Quincy Jones: Oh, and hire the best choir of gospel singers you can find to sing it. I'm probably worth more dead than alive anyway, so go ahead spend the money. Make it a huge friggin' CELEBRATION! Perry
- [When they put me in the box, Part 2](https://www.perrymarshall.com/articles/religion/creed/) - When they put me in the box... ...make sure they also play this song, by the late Rich Mullins: I believe in God the Father Almighty Maker of Heaven and Maker of Earth And in Jesus Christ His only begotten Son, our Lord He was conceived by the Holy Spirit Born of the
- [Success](https://www.perrymarshall.com/rush/success/) - Thanks for Opting In! Check Your Email for the First Installment... Please be sure to check your spam folder.
- [“My Career as an Enthusiastic, Naive Ambot” – Part 1](https://www.perrymarshall.com/marketing/ambot1/) - "My Career as an Enthusiastic, Naive Ambot" - Part 1 My first introduction to the adult world of sales was when, at the green age of 21, I was recruited into the MLM universe by my friends Will and Lauren. This was a massive, hugely uncomfortable stretch for me. The phone calls I had to
- [The one thing that shattered the MLM illusion](https://www.perrymarshall.com/marketing/deming/) - The one thing that shattered the MLM illusion I believed everything they told me. And I mean, everything. There were many, many things that caused the exquisitely crafted illusion to eventually shatter, but one of them came from an odd place. It was a book by W. Edwards Deming. Deming was known as "The Father
- [Superman Flinches](https://www.perrymarshall.com/marketing/superman/) - Superman Flinches I asked my upline Diamond, Geoff, if we could discuss this. He consented. We set up a phone appointment and I called him. To me, Geoff was Superman. He could walk on water. He, one of the 100 most successful people in the entire MLM industry, me just a struggling Marker Man. Actually
- [Engineering Calculus vs. Business Arithmetic](https://www.perrymarshall.com/marketing/arithmetic/) - Engineering Calculus vs. Business Arithmetic Back when I was a young impressionable Ambot, I prided myself on the fact that I had three semesters of calculus, plus differential equations, linear algebra and probability theory. I was one smooth engineering dude. But in Amway I only did the arithmetic they gave me permission to do. The
- [Bose](https://www.perrymarshall.com/marketing/bose/) - Tips from the Bose Marketing Playbook by Perry Marshall Acoustimass 5 speakers from Bose: Compact Size and Sexy Design Enhances the "Wife Appreciation Factor" Before I tell you what every marketer and product developer should learn from a successful stereo speaker manufacturer, you need to know why you should listen to me in the first
- [Shopping Carts](https://www.perrymarshall.com/google/shoppingcarts/) - Shopping Carts, Autoresponders and Email Delivery Services This is the most dicey aspect of Internet Marketing. Here's an overview of the tools I have personal experience with. Unless you have a large IT department and a platoon of web developers, it's probably not a good idea to build your own shopping cart from scratch. (Before
- [Facebook Advertising](https://www.perrymarshall.com/facebook/) - How Facebook compatible is your business? Will Facebook be a major traffic source for you, or only a fantastic way to get psychographic insights on your customers? The 60-second quiz at www.IsFBforMe.com scores your business from 1 to 10 and tells you the role Facebook will play in your advertising mix. The Ultimate Guide To
- [Members Area Tutorial](https://www.perrymarshall.com/members-area-tutorial/) - Learn to login and out of our members area by watching the video below! If you still have questions after watching this quick video, contact our support team.
- [A Nostalgic Tour of my Amway Tape Collection](https://www.perrymarshall.com/amway-tapes/) - I rummaged through old boxes in my garage and found a big plastic bin full of old Amway tapes. I talk about my top hitlist in this video. This video is just one installment of my email series "Deep Secrets of Marketing Psychology I Discovered in MLM." I'm sure you can find some of these
- [What I learned in my season of desperation](https://www.perrymarshall.com/desperation/) - What I discovered during my season of desperation This video refers to a story I told in "Fist Fight at the Board of Directors Meeting" parts one, two and three. Post your comments below- Perry
- [80/20 Sales & Marketing Book - Order](https://www.perrymarshall.com/80-20/order/)
- [Visitor Value](https://www.perrymarshall.com/adwords-archived/visitorvalue/) - Conversion Rate & Sales Calculator The stats I am entering are: Daily Monthly number of visitors to my website: sales total: $ Your Visitor Value is A simple increase in conversion (10%) would give you A medium increase in conversion (25%) would give you A large increase in conversion (50%) would give you Click
- [8020cost](https://www.perrymarshall.com/8020cost/) - How to Use the 80/20 Rule to Quickly Identify & Cut Overspending in Your AdWords AccountBy Bryan Todd On a consultation with on of our clients recently, I was able to narrow down where he was losing the most money and where the quickest changes would make the biggest difference. He and I used the
- [Journey of Faith and Doubt](https://www.perrymarshall.com/articles/religion/faith-and-doubt/) - My Journey of Faith and Doubt "Sharing My Center" In the 1990's I had the opportunity to help pioneer an innovative discussion format, "Seeker Small Groups" created at Willow Creek Community Church in South Barrington Illinois. A Seeker Small Group was a safe place where anybody who didn't believe the Bible and didn't agree with
- [surveypage](https://www.perrymarshall.com/surveypage/)
- [Beauty](https://www.perrymarshall.com/articles/industrial/beauty/) - Beauty, Wonder and Institutional Boredom Perry S. Marshall Mrs. Gould was my eighth grade math teacher. Mrs. Gould and I did not get along. She was "Exhibit A" of the stereotypical math teacher; ruthlessly methodical and hopelessly rigid, without the slightest notion about how to inspire the interest and cooperation of her students. This was
- [Brutality of the Middle Ages – Over Coffee and Donuts](https://www.perrymarshall.com/articles/religion/brutality/) - Brutality of the Middle Ages – Over Coffee and Donuts About ten years ago one Sunday I was in the “coffee and donuts” church lounge when a Jewish guy named Roger marched in, walked right up to me, and with an intense look in his eye, said, “What I want to know is, if Jesus
- [Page 7](https://www.perrymarshall.com/travelogue/brazil/page-7/) - "OK, So I'm A Rich American And My Life Is Cushy Compared To A Lot Of Other People. But My Checking Account's Still Zero At The End Of Every Month. What Can I Do?" Certainly I'm not telling you all this just to make you feel guilty. But I know that once we're all informed,
- [Page 6](https://www.perrymarshall.com/travelogue/brazil/page-6/) - An Awesome Dip In The Waters Of The South Atlantic No trip to a nearly-coastal city would be complete without a trip to the beach!Guaruja is 2 hours northeast of Sao Paulo, on the other side of some beautiful mountain ranges (and a valley of steel mills reminiscent of our own lovely Gary, Indiana, in
- [Page 5](https://www.perrymarshall.com/travelogue/brazil/page-5/) - Meet A Sao Paulo Policeman Who's Doing Something About The Street Kid Problem. Our next stop was in a nicer looking, but according to Paulo, more dangerous neighborhood. He said the first neighborhood would be generally considered "poor" but this neighborhood was closer to "middle class." We stopped in front of a store and met
- [Page 3](https://www.perrymarshall.com/travelogue/brazil/page-3/) - Meet our fearless tour guide, Paulo Mota. Paulo, whose mission in life is to help kids in Sao Paulo, took it upon himself to give us a grand tour of the city and what he does here. We decided we could trust him to take us to safe places. We took Tiffany (Jimenez) with us;
- [Page 2](https://www.perrymarshall.com/travelogue/brazil/page-2/) - Comparing Sao Paulo, Brazil to our own city of Chicago We're used to Chicago. The city of Chicago itself is about 12 x 25 miles; downtown is about 1 x 3 miles of tall buildings, and the lakeshore between Hyde Park and Evanston has a strip of tall apartment complexes. Other than that, Chicago's buildings
- [Brazil](https://www.perrymarshall.com/travelogue/brazil/) - Family From Chicago Visits Sao Paulo, Brazil; Gets Reality Check Laura, Tannah, Perry & Tiffany (Jimenez) Smiling For The Family Christmas Picture Map courtesy www.lonelyplanet.com At the end of January, 1999, we took a long-awaited trip to Brazil, where Laura's brother Alan and his family had lived for 8 years. We'd planned on doing so
- [Boyz II Men](https://www.perrymarshall.com/articles/religion/boyz2men/) - Boyz II Men America has a peculiar deficiency in that we have no official “rite of passage” for declaring boys to be men. Many cultures have some kind of ceremony – for example the Jewish Bar Mitzvah. But I never had anything like that; most people don’t. There’s no point where someone comes out and
- [Solomon & St. James on Money, Power and Info Marketing](https://www.perrymarshall.com/articles/religion/stjames/) - Saint James' notes on the Info Marketing biz - Readers Digest version: Not many of you should become teachers, my fellow believers, because you know that we who teach will be judged more strictly. (James 3:1) Solomon on becoming Rich and Powerful: Listen therefore, O kings, and understand; learn, O judges of the ends of
- [Two Kinds of Forgiveness](https://www.perrymarshall.com/articles/religion/two-kinds-of-forgiveness/) - I had this Irish Catholic friend once, I told her this joke: Q: What's Irish amnesia? A: When all you can remember is your grudges. This did not elicit the chuckle that I expected. She got MAD. (I bet she still remembers me telling her that joke.) Have you ever relished the comfort of nursing
- [The Spiritual Basis of Alchemy](https://www.perrymarshall.com/articles/religion/alchemy/) - The Spiritual Basis of Alchemy Back in the middle ages, Alchemists labored to turn lead into gold. Today we sort of scoff at that. Everyone knows you need nuclear physics, not mere chemistry, to turn lead into gold. Plus if we produced gold by the ton, its value would plummet. But the ancient alchemists actually
- [Esdras and the Question of Evil](https://www.perrymarshall.com/articles/religion/esdras-and-evil/) - My kids' friend Alex Smiley, 13 years old, died of Leukemia last week. This week has been a time when most of us feel deep and pressing questions. Why did God make the world the way he did? I have a story for you. It's from the book of 2 Esdras, which is in the
- [Knowledge vs. Techniques vs. Strategies vs. Wisdom](https://www.perrymarshall.com/articles/religion/wisdom/) - I got this question from Peter: It seems to me that “wisdom” is little bit of a “mushy” world view/philosophy of life concept, whereas web traffic is a matter of knowledge, technique, and perseverance. Perhaps you could draw a closer correlation. Aside from the big picture idea of “crooks often end up in jail” vs.
- [The Greatest Prize You'll Ever Seek](https://www.perrymarshall.com/spirituality/solomon/) - The Greatest Prize You'll Ever Seek 3,000 years ago, the newly installed king Solomon struggled to wrap his head around his new job. The Lord appeared to Solomon in a dream and said, "What do you want? Ask, and I will give it to you!" Solomon replied, "You have made me king instead of my
- [spirituality](https://www.perrymarshall.com/spirituality/)
- ["Jobs and Bosses are Evil"](https://www.perrymarshall.com/marketing/jobs-and-bosses-pt1/) - "Jobs and Bosses are Evil" Before I was even out of college, I developed a deep-seated passion for getting rid of my J.O.B. I salivated, I imagined, I fantasized about getting rid of my job and being FREE. Today I'm a free man. I'm not "retired" (which is not really my definition of freedom anyway)
- [FEAR](https://www.perrymarshall.com/fear/) - FEAR If the hallmark of every great marketer and salesman is AUDACITY... And if "anybody and everybody can" become a great marketer or salesman.... Then the people who throw their hat into that ring will discover that being audacious is TERRIFYING. I wasn't afraid to drive hours and hours to meetings. I wasn't afraid to
- ["How did they develop all those ingenious psychological hooks anyway?"](https://www.perrymarshall.com/psychological-hooks/) - "How did they develop all those ingenious psychological hooks anyway?" Earlier I talked about the psychological hooks of the MLM collection of emotional "widgets." I listed 15 - things like the idea of passing a business on to your kids, getting respect from your wife, getting even with all those people who said 'no'. Yeah,
- [What MLM taught me about information marketing](https://www.perrymarshall.com/mlm-information-marketing/) - What MLM taught me about information marketing When I finally began to extract the deep tentacles of the Amway belief structure from my brain, walls began to crumble around me... in ways that would someday be hugely profitable. At the time, it was just ordinary pain and suffering. Laura and I refer to this as
- [Why MLMers make the best marketers](https://www.perrymarshall.com/mlm-best-marketers/) - Why MLMers make the best marketers Today I'm going to begin an introspective look into my years as an MLM-er. During the next few days and weeks I'm going to weave together a unified answer to these two questions: 1) What did I learn from being in MLM that prepared me to become who I
- [Guru Smacks](https://www.perrymarshall.com/articles/guru-smacks/) - [fbLike] When the Guru Smacks You on the Head, Take it Like a Man by Perry S. Marshall Originally appeared in Canada's Manufacturing Automation Magazine ©2003 CLB Media I imagine that most of you Canadians know about Toronto's celebrated professor of percussion, Mr. Neil Peart. For those of you who aren't familiar, he's the legendary
- [Ultimate Guide to Facebook Advertising, 2nd Edition](https://www.perrymarshall.com/facebook/ultimate-guide-order/)
- [scripts](https://www.perrymarshall.com/scripts/)
- [The Tactical Triangle](https://www.perrymarshall.com/thetacticaltriangle/)
- [Scorecard](https://www.perrymarshall.com/google/scorecard/) - The Google Adwords Scorecard Google SearchDisplay NetworkCompetition Index Which Is Better For Your Business? "Google Search" Or "Google Display"? Find Out In Just 60 Seconds! [ Download Your AdWords "Cheat Sheet" Here! ] Take this short quiz and get an instant Score Card on how appropriate your business is for 1) Google AdWords for keyword
- [Marketing 21](https://www.perrymarshall.com/marketing/m21/) - Market Information, Not Products If you sell a product or service, you should lead with information about solving problems, not information about the product or service itself. It's an old cliche, but it bears repeating: Nobody who bought a drill wanted a drill. They wanted a hole. What this means for you is that instead
- [Marketing 19](https://www.perrymarshall.com/marketing/m19/) - People are Cynical! ...and they will only believe what you can prove. You and I must fundamentally understand the culture and times that we live in. Things change. Techniques that worked 10 years ago may not work now. Do you remember when Richard Nixon left office during the Watergate scandal? The entire nation was in
- [Marketing 18](https://www.perrymarshall.com/marketing/m18/) - Get Out of the Commodity Business! What you sell should be re-packaged and re-invented to differentiate it from competitive products and make apples-to-apples comparisons difficult or impossible. The worst thing your business can do is be just like everyone else. And the worst reason your customer can have for buying your product is that it's
- [Marketing 17](https://www.perrymarshall.com/marketing/m17/) - Getting and Keeping Customers Friends come and go but enemies accumulate. It's much easier and less expensive to serve existing customers than to get new ones. Your existing customers are the number one asset you have. Here's a story about a company that's has never figured that out. An Internet Tale of Woe Last year
- [Marketing 16](https://www.perrymarshall.com/marketing/m16/) - Your Greatest Business Asset The most valuable asset you can own is a well-maintained customer database. If your company writes software, then your source code is like the family jewels. You've probably got a safe somewhere in your building with that code locked inside, and if you're smart you've also got copies at a remote
- [Marketing 15](https://www.perrymarshall.com/marketing/m15/) - The Wrong Way to Impress a Customer Customers should be spoken and written to in a conversational, layman's tone of voice that strives to build trust, educate and persuade, rather than dazzle and impress. Do you like to see impressive, amazing things? Do you like to witness jaw dropping, astonishing situations and events? Of course
- [Marketing 13](https://www.perrymarshall.com/marketing/m13/) - Speak Your Customer's Language You will earn the trust of your customers when you talk to them the same way they talk to each other and themselves. Americans think in English. Chinese people think in Mandarin. Mexican people think in Spanish. Auto mechanics think in terms of car parts and History teachers think in terms
- [Marketing 12](https://www.perrymarshall.com/marketing/m12/) - A Guaranteed Way to Capturethe Attention of Prospects You will capture the attention of your customers when you enter the conversation already taking place inside their heads. One of the greatest mistakes companies make is developing products based on a "great idea." My friend and fellow consultant Rob Olic used to be Marketing Director for
- [Marketing 11](https://www.perrymarshall.com/marketing/m11/) - Emotion vs. Logic in Sales, Marketing and Advertising All people make buying decisions based on emotion; therefore your marketing must use emotion to sell what people want, not what you think they "need" or want them to need. Yes, this is really, actually true. Engineers, accountants, executives, attorneys, housewives, and ministers - PhD's, delivery truck
- [Marketing 10](https://www.perrymarshall.com/marketing/m10/) - Know Your Numbers Smart marketers know their numbers: How much a customer is worth, what they can afford to spend to get a customer, and the Return On Investment for each ingredient in their marketing mix. Marketing projects / dollars must be measurable and accountable for ROI just like every other aspect of your business.
- [Marketing 09](https://www.perrymarshall.com/marketing/m09/) - Advertising vs. Publicity What other people say about you (publicity, referrals and testimonials) is infinitely more believable and less expensive than what you say about yourself (conventional advertising). This is why advertising isn't enough - effective publicity is a vital part of any marketing campaign. You can leverage the power of your existing customers and
- [Marketing 08](https://www.perrymarshall.com/marketing/m08/) - Advertising is “selling in print.” Advertising and marketing are selling in print. There should be no fundamental difference between the message in your ads, brochures, website, newsletters, press releases and white papers, and what you tell your customers face to face. If there is a difference, it's usually because marketing lives in an ivory tower,
- [Marketing 07](https://www.perrymarshall.com/marketing/m07/) - Marketing is Systematic Marketing is far more systematic and formulaic, than creative! Most people in hi tech sales have some sort of technical background and are sometimes engineers who've transitioned into a sales role. Many of you own consulting practices, integration companies and service firms, and for you, selling is a necessary evil. Teaching a
- [Marketing 05](https://www.perrymarshall.com/marketing/m05/) - Your Sales Message Every time you communicate with your customer, you should reinforce the core ingredients of your sales message. People forget. It's never good enough to say something just once. Once your prospects have contacted you, they should regularly get things from you that reinforce what you told them the first time, and every
- [Marketing 03](https://www.perrymarshall.com/marketing/m03/) - Sales Leads on Auto Pilot A true marketing and publicity system delivers a predictable number of quality sales leads to you every day, month after month, year after year, so your sales people only spend time with people who already understand what you do and who have proactively asked you to help them solve their
- [About Split Tester](https://www.perrymarshall.com/splittester/about-split-tester/) - All About SplitTester SplitTester is a clever little tool that gives you the real lowdown on a mathematical principle called "Statistical Significance." Here's what that means: Let's say you flip a coin five times, and voila! it comes up heads each time. Does that mean it will always happen that way? Of course not. You

## PM Homepage Modules

- [80-20 Book](https://www.perrymarshall.com/pm-homepage-modules/80-20-book/)

## PSMA Events

- [Perry Marshall: Live in SoCal](https://www.perrymarshall.com/pm-events/pml-socal/)
- [Your Next Million Isn't a Marketing Problem](https://www.perrymarshall.com/pm-events/your-next-million-isnt-a-marketing-problem/)
- [Watch Me Diagnose a Business Live](https://www.perrymarshall.com/pm-events/watch-me-diagnose-a-business-live/)
- [The Structural Scan](https://www.perrymarshall.com/pm-events/the-structural-scan/)
- [Perry Marshall: Live in London](https://www.perrymarshall.com/pm-events/perry-marshall-live-in-london-2/)
- [Your YouTube Predictability System](https://www.perrymarshall.com/pm-events/your-youtube-predictability-system/)
- [SuperConductor: Your Complete Leverage Engine](https://www.perrymarshall.com/pm-events/superconductor-your-complete-leverage-engine/)
- [The Next Chapter in the Planet Perry Saga](https://www.perrymarshall.com/pm-events/the-next-chapter/)
- [How One Agency Owner Grew Revenue](https://www.perrymarshall.com/pm-events/how-one-agency-owner-grew-revenue/)
- [How AI Saved One Business Owner 10 Hours Per Week (Not Per Month)](https://www.perrymarshall.com/pm-events/how-ai-saved-one-business-owner-10-hours-per-week-not-per-month/)
- [How to Shift from Meandering to Momentum](https://www.perrymarshall.com/pm-events/how-to-shift-from-meandering-to-momentum/)
- [Why Visionaries Need an Ops Person (Before the Wheels Fall Off)](https://www.perrymarshall.com/pm-events/why-visionaries-need-an-ops-person-before-the-wheels-fall-off/)
- [Perry Marshall: LIVE in Chicago](https://www.perrymarshall.com/pm-events/perry-marshall-live-in-chicago-2/)
- [Orlando AI Renaissance Lab](https://www.perrymarshall.com/pm-events/orlando-ai-renaissance-lab/)
- [How Matt Saved $300K+ and Broke Monthly Sales Records](https://www.perrymarshall.com/pm-events/how-matt-saved-300k-and-broke-monthly-sales-records/)
- [London AI Lab w/ Perry Marshall & Scott Schang](https://www.perrymarshall.com/pm-events/london-ai-lab-w-perry-marshall-scott-schang/)
- [Perry Marshall: LIVE in London](https://www.perrymarshall.com/pm-events/perry-marshall-live-in-london/)
- [Strategic Diversification: Building Hard Assets for Buyout Power](https://www.perrymarshall.com/pm-events/strategic-diversification-building-hard-assets-for-buyout-power/)
- [Embodying Power: The Physical Dimension of High-Stakes Negotiations](https://www.perrymarshall.com/pm-events/embodying-power-the-physical-dimension-of-high-stakes-negotiations/)
- [Navigating Economic Transformation: Tax Strategies for Business Survival and Growth](https://www.perrymarshall.com/pm-events/navigating-economic-transformation-tax-strategies-for-business-survival-and-growth/)
- [Strategic Business Positioning for Maximum Value](https://www.perrymarshall.com/pm-events/strategic-business-positioning-for-maximum-value/)
- [The Bullseye Formula: How We Scaled Kajabi from $6M to $100M in 5 Years](https://www.perrymarshall.com/pm-events/the-bullseye-formula-how-we-scaled-kajabi-from-6m-to-100m-in-5-years/)
- [5 Hidden Traps That Keep Entrepreneurs Stuck And How to Finally Move Forward with Clarity and Confidence](https://www.perrymarshall.com/pm-events/5-hidden-traps-that-keep-entrepreneurs-stuck-and-how-to-finally-move-forward-with-clarity-and-confidence/)
- [9-Minute Mission](https://www.perrymarshall.com/pm-events/9-minute-mission/)
- [Flow State Rebellion](https://www.perrymarshall.com/pm-events/flow-state-rebellion/)
- [Equity 2.0 Seminar - April 22-24, 2025](https://www.perrymarshall.com/pm-events/equity-2-0-seminar-april-22-24-2025/)
- [The Only Game in Town:  Why Working with Ideal Clients instead of “Almost Ideal” Clients is the Path to Star-dom](https://www.perrymarshall.com/pm-events/the-only-game-in-town-why-working-with-ideal-clients-instead-of-almost-ideal-clients-is-the-path-to-star-dom/)
- [The Missing Mental Key to Building Your Star Businesses (Live Presentation)](https://www.perrymarshall.com/pm-events/the-missing-mental-key-to-building-your-star-businesses-live-presentation/)
- ["What Next? What Now?" A Critical Post-Election Strategy Session](https://www.perrymarshall.com/pm-events/what-next-what-now-a-critical-post-election-strategy-session/)
- [Working Less, Earning More: How Roundtable Transformed My Business & Life](https://www.perrymarshall.com/pm-events/working-less-earning-more-how-roundtable-transformed-my-business-life/)
- [Real World Examples of AI Mastery](https://www.perrymarshall.com/pm-events/real-world-examples-of-ai-mastery/)
- [AI Simplified: RenAIssance Lab session](https://www.perrymarshall.com/pm-events/ai-simplified-renaissance-lab-session/)
- [[LIVE WEBINAR] What’s YOUR Biggest AI Frustration?](https://www.perrymarshall.com/pm-events/live-webinar-whats-your-biggest-ai-frustration/)
- [Building Your Leadership Team](https://www.perrymarshall.com/pm-events/building-your-leadership-team/)
- [Star Principle Seminar 2.0](https://www.perrymarshall.com/pm-events/star-principle-seminar-2-0/)
- [How to Recruit Top Sales Talent  To Transform Your Business](https://www.perrymarshall.com/pm-events/how-to-recruit-top-sales-talent-to-transform-your-business/)
- [What's the problem YOU were put on earth to solve?](https://www.perrymarshall.com/pm-events/whats-the-problem-you-were-put-on-earth-to-solve/)
- [[LIVE EVENT] Mastering AI for Business Excellence: Building Custom Tools for Success](https://www.perrymarshall.com/pm-events/live-event-mastering-ai-for-business-excellence-building-custom-tools-for-success/)
- [Perry's "Future of AI" Manifesto](https://www.perrymarshall.com/pm-events/perrys-future-of-ai-manifesto/)
- [What Google Engineers Told Dennis Yu about the Future of SEO](https://www.perrymarshall.com/pm-events/what-google-engineers-told-dennis-yu-about-the-future-of-seo/)
- [AI Simplfied](https://www.perrymarshall.com/pm-events/ai-simplfied/)
- [Definitive A.I. Seminar](https://www.perrymarshall.com/pm-events/definitive-ai-seminar/)
- [A.I. Strategies for Enhanced Facebook ROI](https://www.perrymarshall.com/pm-events/a-i-strategies-for-enhanced-facebook-roi/)
- [A.I., Facebook Ads, and Your Future…Live](https://www.perrymarshall.com/pm-events/a-i-facebook-ads-and-your-futurelive/)
- [Black Friday Special](https://www.perrymarshall.com/pm-events/black-friday-special/)
- [80/20 A.I. Hyperdrive](https://www.perrymarshall.com/pm-events/80-20-a-i-hyperdrive/)
- [80/20 Paths to Profit](https://www.perrymarshall.com/pm-events/80-20-paths-to-profit/)
- [Five Ways To Double Your Sales With Webinars](https://www.perrymarshall.com/pm-events/five-ways-to-double-your-sales-with-webinars/)
- [The Power Prism: Captivating Customers in Chaotic Climates](https://www.perrymarshall.com/pm-events/the-power-prism/)
- [Influential Writing Retreat on Great Blasket Island](https://www.perrymarshall.com/pm-events/influential-writing-retreat/)
- [Dark Horse](https://www.perrymarshall.com/pm-events/dark-horse/)
- [The "Right Room" Networking Mixer](https://www.perrymarshall.com/pm-events/the-right-room-networking-mixer/)
- [From stale to scintillating: Reviving a Moribund Biz (Live Presentation)](https://www.perrymarshall.com/pm-events/from-stale-to-scintillating-reviving-a-moribund-biz-live-presentation/)
- [Bottleneck Breakthrough Coaching](https://www.perrymarshall.com/pm-events/bottleneck-breakthrough-coaching/)
- [Busting Revenue Plateaus with Bottleneck Breakthrough (Live Presentation)](https://www.perrymarshall.com/pm-events/busting-revenue-plateaus-with-bottleneck-breakthrough-live-presentation/)
- [Groundbreaking Facebook & YouTube Traffic innovations (Live, No Replay)](https://www.perrymarshall.com/pm-events/groundbreaking-facebook-traffic-innovation-live-no-replay/)
- [LIVE: How to Get Google Traffic that BUYS (no replay)](https://www.perrymarshall.com/pm-events/live-how-to-get-google-traffic-that-buys-no-replay/)
- [ChatGPT and the Tower of Babel, Part 1](https://www.perrymarshall.com/pm-events/chatgpt-and-the-tower-of-babel-part-1/)
- [ChatGPT and the Future of Marketing](https://www.perrymarshall.com/pm-events/chatgpt/)
- [We Solve Your Thorniest Business Problem – LIVE](https://www.perrymarshall.com/pm-events/we-solve-your-thorniest-business-problem-live/)
- [How to Make Every Day Your Best Sales Day](https://www.perrymarshall.com/pm-events/how-to-make-every-day-your-best-sales-day/)
- [Axis Shift Lab](https://www.perrymarshall.com/pm-events/axis-shift-lab/)
- [Subversion Essentials - Kick Off Session](https://www.perrymarshall.com/pm-events/subversion-essentials-kick-off-session/)
- [D3Activate](https://www.perrymarshall.com/pm-events/d3activate/)
- [How to Charge Whatever You Want, Communicate with Innate Power, and Blaze Your Path to Benevolent World Domination](https://www.perrymarshall.com/pm-events/benevolent-world-domination/)
- [Trey and Mikaela: Married Couple Moving Out of the 7-figure Desert](https://www.perrymarshall.com/pm-events/trey-and-mikaela-married-couple-moving-out-of-the-7-figure-desert/)
- [Trey and Mikaela: Married Couple Moving Out  of the 7-figure Desert](https://www.perrymarshall.com/pm-events/trey-and-mikaela/)
- [TikTok for REAL Business Owners](https://www.perrymarshall.com/pm-events/tiktok-for-real-business-owners/)
- [Keep More Cash: 3 Strategies to add $1000 Today](https://www.perrymarshall.com/pm-events/keep-more-cash-3-strategies-to-add-1000-today/)
- [Marketing in 10 Dimensions](https://www.perrymarshall.com/pm-events/marketing-in-10d/)
- [How to Easily Generate Leads Just By Recording Short Videos on the Phone](https://www.perrymarshall.com/pm-events/how-to-easily-generate-leads-just-by-recording-short-videos-on-the-phone/)
- [80/20 Masterclass: Make Money with 80/20](https://www.perrymarshall.com/pm-events/8020mc/)
- [Youtube Ads Workshop](https://www.perrymarshall.com/pm-events/57863/)
- [The “Foolproof” YouTube Strategy](https://www.perrymarshall.com/pm-events/the-foolproof-youtube-strategy/)
- [Launch of Perry Marshall Academy](https://www.perrymarshall.com/pm-events/perry-marshall-academy/)
- [Star Principle: Activate](https://www.perrymarshall.com/pm-events/star-principle-activate/)
- [Memos Magnifier](https://www.perrymarshall.com/pm-events/memos-magnifier/)
- [INFLUENCE ACADEMY](https://www.perrymarshall.com/pm-events/influence-academy/)
- ["I Now Understand Why I Am on This Earth"](https://www.perrymarshall.com/pm-events/i-now-understand-why-i-am-on-this-earth/)
- [How These Roundtable Members Chaos-Proofed Their Businesses](https://www.perrymarshall.com/pm-events/how-these-roundtable-members-chaos-proofed-their-businesses/)
- [How To Build a Moat with Recurring Revenue](https://www.perrymarshall.com/pm-events/how-to-build-a-moat-with-recurring-revenue/)
- [August 4-Man Intensive](https://www.perrymarshall.com/pm-events/august-4-man-intensive/)
- [Rhythm, Soul & Rock 'N' Roll](https://www.perrymarshall.com/pm-events/rhythm-soul-rock-n-roll/)
- [Tactical Triangle 2021: Diamond Tipped Saw Blade](https://www.perrymarshall.com/pm-events/tactical-triangle-2021-diamond-tipped-saw-blade/)
- [Perry Marshall Unfiltered: Offense - Defense - Hacks](https://www.perrymarshall.com/pm-events/perry-marshall-unfiltered-offense-defense-hacks/)
- [Roundtable Europe 2021](https://www.perrymarshall.com/pm-events/roundtable-europe-2021/)
- [How to Amplify Your Sales & Marketing with Video](https://www.perrymarshall.com/pm-events/how-to-amplify-your-sales-marketing-with-video/)
- [How to Start a Massively Profitable Agency Managing Facebook Ads for Clients](https://www.perrymarshall.com/pm-events/how-to-start-a-massively-profitable-agency-managing-facebook-ads-for-clients/)
- [The Apple vs. Facebook Fight: What You Need to Know](https://www.perrymarshall.com/pm-events/apple-vs-facebook/)
- [Google Ads Mastery (2021)](https://www.perrymarshall.com/pm-events/google-ads-mastery-2021/)
- [June 4-Man Intensive](https://www.perrymarshall.com/pm-events/june-4-man-intensive/)
- [Hire Once, Hire Right: Save Time and Money, Avoid Costly Mistakes](https://www.perrymarshall.com/pm-events/hire-once-hire-righ/)
- [How To Launch Profitable FB Campaigns](https://www.perrymarshall.com/pm-events/launch-profitable-fb-campaigns/)
- [The Systematic Corruption of Modern Medicine](https://www.perrymarshall.com/pm-events/the-systematic-corruption-of-modern-medicine-free-webinar/)
- [Slingshot Recovery Reloaded Webinar](https://www.perrymarshall.com/pm-events/srr-webinar/)
- [Roundtable USA 2021](https://www.perrymarshall.com/pm-events/roundtable-usa-2021/)
- [Google Slingshot](https://www.perrymarshall.com/pm-events/google-slingshot/)
- [80/20 Cash Crunch Navigator](https://www.perrymarshall.com/pm-events/80-20-cash-crunch-navigator/)
- [Slingshot Recovery: 80/20 Chaos, Crisis and Convergence](https://www.perrymarshall.com/pm-events/slingshot-recovery-80-20-chaos-crisis-and-convergence/)
- [Memos from the Head Office LIVE!](https://www.perrymarshall.com/pm-events/memos-from-the-head-office-live-2/)
- [Australia Intensive](https://www.perrymarshall.com/pm-events/australia-intensive/)
- [Facebook 80/20 Live Results Lab](https://www.perrymarshall.com/pm-events/facebook-80-20-live-results-lab/)
- [Business Breakthrough Workshop with Melvin Pillay](https://www.perrymarshall.com/pm-events/business-breakthrough-workshop-with-melvin-pillay/)
- [Prague City Tour Workshop](https://www.perrymarshall.com/pm-events/prague-city-tour-workshop/)
- [Memos from the Head Office LIVE](https://www.perrymarshall.com/pm-events/memos-from-the-head-office-live/)

## Categories

- [Marketing Blog](https://www.perrymarshall.com/category/blog/)
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- [Spiritual](https://www.perrymarshall.com/category/spiritual/)
- [AI](https://www.perrymarshall.com/category/ai/)

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- [news media](https://www.perrymarshall.com/tag/news-media/)
- [Twitter](https://www.perrymarshall.com/tag/twitter/)
- [Affiliate Marketing](https://www.perrymarshall.com/tag/affiliate-marketing/)
- [Full Disclosure about Advertising](https://www.perrymarshall.com/tag/full-disclosure-about-advertising/)
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- [Get Rich](https://www.perrymarshall.com/tag/get-rich/)
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- [Google Content Network](https://www.perrymarshall.com/tag/google-content-network/)
- [SEO tricks](https://www.perrymarshall.com/tag/seo-tricks/)
- [Unlimited Traffic Club](https://www.perrymarshall.com/tag/unlimited-traffic-club/)
- [Solidarity](https://www.perrymarshall.com/tag/solidarity/)
- [Father's Day Rant](https://www.perrymarshall.com/tag/fathers-day-rant/)
- [get more customers](https://www.perrymarshall.com/tag/get-more-customers/)
- [Traffic Expertise](https://www.perrymarshall.com/tag/traffic-expertise/)
- [Yin and Yang](https://www.perrymarshall.com/tag/yin-and-yang/)
- [Amway](https://www.perrymarshall.com/tag/amway/)
- [Social Media](https://www.perrymarshall.com/tag/social-media/)
- [make more money online](https://www.perrymarshall.com/tag/make-more-money-online/)
- [Google Image Ads](https://www.perrymarshall.com/tag/google-image-ads/)
- [Unstoppable Forces](https://www.perrymarshall.com/tag/unstoppable-forces/)
- [Affiliate Marketer](https://www.perrymarshall.com/tag/affiliate-marketer/)
- [Definitive Guide](https://www.perrymarshall.com/tag/definitive-guide/)
- [Campaigns](https://www.perrymarshall.com/tag/campaigns/)
- [Proof](https://www.perrymarshall.com/tag/proof/)
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- [Reality Check](https://www.perrymarshall.com/tag/reality-check/)
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- [Truth](https://www.perrymarshall.com/tag/truth/)
- [Sales Person](https://www.perrymarshall.com/tag/sales-person/)
- [Many Things](https://www.perrymarshall.com/tag/many-things/)
- [Prospects](https://www.perrymarshall.com/tag/prospects/)
- [Publicity](https://www.perrymarshall.com/tag/publicity/)
- [Basic Questions](https://www.perrymarshall.com/tag/basic-questions/)
- [Sleep](https://www.perrymarshall.com/tag/sleep/)
- [Traction](https://www.perrymarshall.com/tag/traction/)
- [Temptation](https://www.perrymarshall.com/tag/temptation/)
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- [Nbsp](https://www.perrymarshall.com/tag/nbsp/)
- [Cold Calls](https://www.perrymarshall.com/tag/cold-calls/)
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- [Emotion](https://www.perrymarshall.com/tag/emotion/)
- [Bakers](https://www.perrymarshall.com/tag/bakers/)
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- [100 Million](https://www.perrymarshall.com/tag/100-million/)
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- [Million Dollars](https://www.perrymarshall.com/tag/million-dollars/)
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- [Math](https://www.perrymarshall.com/tag/math/)
- [Internet Explorer](https://www.perrymarshall.com/tag/internet-explorer/)
- [Reverence](https://www.perrymarshall.com/tag/reverence/)
- [Solving Problems](https://www.perrymarshall.com/tag/solving-problems/)
- [Holes](https://www.perrymarshall.com/tag/holes/)
- [Sales Leads](https://www.perrymarshall.com/tag/sales-leads/)
- [10 Years](https://www.perrymarshall.com/tag/10-years/)
- [S Media](https://www.perrymarshall.com/tag/s-media/)
- [Time Don](https://www.perrymarshall.com/tag/time-don/)
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- [Boswell](https://www.perrymarshall.com/tag/boswell/)
- [Roundtable](https://www.perrymarshall.com/tag/roundtable/)
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- [Grads](https://www.perrymarshall.com/tag/grads/)
- [Oil Spill](https://www.perrymarshall.com/tag/oil-spill/)
- [Bp Oil](https://www.perrymarshall.com/tag/bp-oil/)
- [Viral Marketing Campaign](https://www.perrymarshall.com/tag/viral-marketing-campaign/)
- [Witness Footage](https://www.perrymarshall.com/tag/witness-footage/)
- [Ecological Disaster](https://www.perrymarshall.com/tag/ecological-disaster/)
- [Business Emails](https://www.perrymarshall.com/tag/business-emails/)
- [Corporate Pr](https://www.perrymarshall.com/tag/corporate-pr/)
- [News Networks](https://www.perrymarshall.com/tag/news-networks/)
- [Gulf Of Mexico](https://www.perrymarshall.com/tag/gulf-of-mexico/)
- [Damsel](https://www.perrymarshall.com/tag/damsel/)
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- [Security Guards](https://www.perrymarshall.com/tag/security-guards/)
- [Pariah](https://www.perrymarshall.com/tag/pariah/)
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- [Retaliation](https://www.perrymarshall.com/tag/retaliation/)
- [Vow](https://www.perrymarshall.com/tag/vow/)
- [Outrage](https://www.perrymarshall.com/tag/outrage/)
- [Traffic Source](https://www.perrymarshall.com/tag/traffic-source/)
- [Beers](https://www.perrymarshall.com/tag/beers/)
- [Investments](https://www.perrymarshall.com/tag/investments/)
- [Shopping Carts](https://www.perrymarshall.com/tag/shopping-carts/)
- [E Mail](https://www.perrymarshall.com/tag/e-mail/)
- [Piece Of Paper](https://www.perrymarshall.com/tag/piece-of-paper/)
- [Bidders](https://www.perrymarshall.com/tag/bidders/)
- [Whole Lot](https://www.perrymarshall.com/tag/whole-lot/)
- [Rewards](https://www.perrymarshall.com/tag/rewards/)
- [Email Address](https://www.perrymarshall.com/tag/email-address/)
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- [Business Problem](https://www.perrymarshall.com/tag/business-problem/)
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- [Ground Temperature](https://www.perrymarshall.com/tag/ground-temperature/)
- [Cicadas](https://www.perrymarshall.com/tag/cicadas/)
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- [10 Million](https://www.perrymarshall.com/tag/10-million/)
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- [Christmas Gift Ideas](https://www.perrymarshall.com/tag/christmas-gift-ideas/)
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- [Copywriter](https://www.perrymarshall.com/tag/copywriter/)
- [World Stage](https://www.perrymarshall.com/tag/world-stage/)
- [Right Decision](https://www.perrymarshall.com/tag/right-decision/)
- [Marketer](https://www.perrymarshall.com/tag/marketer/)
- [What To Do With Your Life](https://www.perrymarshall.com/tag/what-to-do-with-your-life/)
- [First Person](https://www.perrymarshall.com/tag/first-person/)
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- [Dna](https://www.perrymarshall.com/tag/dna/)
- [Life Summaries](https://www.perrymarshall.com/tag/life-summaries/)
- [Classical Poems](https://www.perrymarshall.com/tag/classical-poems/)
- [Wide Swath](https://www.perrymarshall.com/tag/wide-swath/)
- [Word Trick](https://www.perrymarshall.com/tag/word-trick/)
- [Word Summaries](https://www.perrymarshall.com/tag/word-summaries/)
- [Valentine S Day](https://www.perrymarshall.com/tag/valentine-s-day/)
- [Preview Tool](https://www.perrymarshall.com/tag/preview-tool/)
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- [Marketing Intelligence](https://www.perrymarshall.com/tag/marketing-intelligence/)
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- [Marketing Strategy](https://www.perrymarshall.com/tag/marketing-strategy/)
- [Light Years](https://www.perrymarshall.com/tag/light-years/)
- [Privy](https://www.perrymarshall.com/tag/privy/)
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- [Bylaws](https://www.perrymarshall.com/tag/bylaws/)
- [Launch](https://www.perrymarshall.com/tag/launch/)
- [Preface](https://www.perrymarshall.com/tag/preface/)
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- [Smart Business Person](https://www.perrymarshall.com/tag/smart-business-person/)
- [John D Rockefeller](https://www.perrymarshall.com/tag/john-d-rockefeller/)
- [Lunch Meetings](https://www.perrymarshall.com/tag/lunch-meetings/)
- [Dennis Perry](https://www.perrymarshall.com/tag/dennis-perry/)
- [Wlth](https://www.perrymarshall.com/tag/wlth/)
- [Free Lunch](https://www.perrymarshall.com/tag/free-lunch/)
- [Time God](https://www.perrymarshall.com/tag/time-god/)
- [Blood Sucking](https://www.perrymarshall.com/tag/blood-sucking/)
- [October 28th](https://www.perrymarshall.com/tag/october-28th/)
- [Successful Sales](https://www.perrymarshall.com/tag/successful-sales/)
- [Good Person](https://www.perrymarshall.com/tag/good-person/)
- [Dumpster](https://www.perrymarshall.com/tag/dumpster/)
- [Greed](https://www.perrymarshall.com/tag/greed/)
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- [Medical Care](https://www.perrymarshall.com/tag/medical-care/)
- [Tuesday October](https://www.perrymarshall.com/tag/tuesday-october/)
- [Continuity](https://www.perrymarshall.com/tag/continuity/)
- [Willingness](https://www.perrymarshall.com/tag/willingness/)
- [Period Of Time](https://www.perrymarshall.com/tag/period-of-time/)
- [Few Days](https://www.perrymarshall.com/tag/few-days/)
- [People](https://www.perrymarshall.com/tag/people/)
- [London](https://www.perrymarshall.com/tag/london/)
- [Bad News](https://www.perrymarshall.com/tag/bad-news/)
- [Profits](https://www.perrymarshall.com/tag/profits/)
- [Central Time](https://www.perrymarshall.com/tag/central-time/)
- [John Fancher](https://www.perrymarshall.com/tag/john-fancher/)
- [Business Partner](https://www.perrymarshall.com/tag/business-partner/)
- [Hundreds Of Thousands](https://www.perrymarshall.com/tag/hundreds-of-thousands/)
- [Crowther](https://www.perrymarshall.com/tag/crowther/)
- [Tipping Point](https://www.perrymarshall.com/tag/tipping-point/)
- [Fortunes](https://www.perrymarshall.com/tag/fortunes/)
- [Brains](https://www.perrymarshall.com/tag/brains/)
- [Larger Company](https://www.perrymarshall.com/tag/larger-company/)
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- [Two Worlds](https://www.perrymarshall.com/tag/two-worlds/)
- [Intuition](https://www.perrymarshall.com/tag/intuition/)
- [Moral Obligation](https://www.perrymarshall.com/tag/moral-obligation/)
- [Guru](https://www.perrymarshall.com/tag/guru/)
- [Guidance](https://www.perrymarshall.com/tag/guidance/)
- [6 Years](https://www.perrymarshall.com/tag/6-years/)
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- [Roots](https://www.perrymarshall.com/tag/roots/)
- [China](https://www.perrymarshall.com/tag/china/)
- [Traffic Sources](https://www.perrymarshall.com/tag/traffic-sources/)
- [Real Money](https://www.perrymarshall.com/tag/real-money/)
- [Entrepreneurs](https://www.perrymarshall.com/tag/entrepreneurs/)
- [Consulting Business](https://www.perrymarshall.com/tag/consulting-business/)
- [Boot Camp](https://www.perrymarshall.com/tag/boot-camp/)
- [Accomplishment](https://www.perrymarshall.com/tag/accomplishment/)
- [Guinea Pig](https://www.perrymarshall.com/tag/guinea-pig/)
- [Thousands Of Dollars](https://www.perrymarshall.com/tag/thousands-of-dollars/)
- [Firstname](https://www.perrymarshall.com/tag/firstname/)
- [True Power](https://www.perrymarshall.com/tag/true-power/)
- [Affiliate Program](https://www.perrymarshall.com/tag/affiliate-program/)
- [Respects](https://www.perrymarshall.com/tag/respects/)
- [Seminars](https://www.perrymarshall.com/tag/seminars/)
- [History Of The World](https://www.perrymarshall.com/tag/history-of-the-world/)
- [Richard Koch](https://www.perrymarshall.com/tag/richard-koch/)
- [Unlimited Wealth](https://www.perrymarshall.com/tag/unlimited-wealth/)
- [Business Books](https://www.perrymarshall.com/tag/business-books/)
- [Proverbs](https://www.perrymarshall.com/tag/proverbs/)
- [Zane](https://www.perrymarshall.com/tag/zane/)
- [Alchemy](https://www.perrymarshall.com/tag/alchemy/)
- [Van Halen](https://www.perrymarshall.com/tag/van-halen/)
- [Members Area](https://www.perrymarshall.com/tag/members-area/)
- [Case Studies](https://www.perrymarshall.com/tag/case-studies/)
- [Ads](https://www.perrymarshall.com/tag/ads/)
- [Mass Mediocrity](https://www.perrymarshall.com/tag/mass-mediocrity/)
- [Outbreak Of Cholera](https://www.perrymarshall.com/tag/outbreak-of-cholera/)
- [Conspiracy Theories](https://www.perrymarshall.com/tag/conspiracy-theories/)
- [Cnn](https://www.perrymarshall.com/tag/cnn/)
- [Sphere Of Influence](https://www.perrymarshall.com/tag/sphere-of-influence/)
- [Mass News](https://www.perrymarshall.com/tag/mass-news/)
- [Endless Parade](https://www.perrymarshall.com/tag/endless-parade/)
- [Bedpans](https://www.perrymarshall.com/tag/bedpans/)
- [Prescription Drugs](https://www.perrymarshall.com/tag/prescription-drugs/)
- [Watching The News](https://www.perrymarshall.com/tag/watching-the-news/)
- [Trips Around The Sun](https://www.perrymarshall.com/tag/trips-around-the-sun/)
- [Catastrophes](https://www.perrymarshall.com/tag/catastrophes/)
- [Proactively](https://www.perrymarshall.com/tag/proactively/)
- [Drool](https://www.perrymarshall.com/tag/drool/)
- [Paralysis](https://www.perrymarshall.com/tag/paralysis/)
- [Single Day](https://www.perrymarshall.com/tag/single-day/)
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- [Cholera Epidemic](https://www.perrymarshall.com/tag/cholera-epidemic/)
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- [Strategic Coach](https://www.perrymarshall.com/tag/strategic-coach/)
- [Moleskine](https://www.perrymarshall.com/tag/moleskine/)
- [Fave](https://www.perrymarshall.com/tag/fave/)
- [Confidence](https://www.perrymarshall.com/tag/confidence/)
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- [60 Seconds](https://www.perrymarshall.com/tag/60-seconds/)
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- [Lizard](https://www.perrymarshall.com/tag/lizard/)
- [Demons](https://www.perrymarshall.com/tag/demons/)
- [Brain](https://www.perrymarshall.com/tag/brain/)
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- [Basketball Coach](https://www.perrymarshall.com/tag/basketball-coach/)
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- [True Giants](https://www.perrymarshall.com/tag/true-giants/)
- [Ncaa Championships](https://www.perrymarshall.com/tag/ncaa-championships/)
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- [Best Practices](https://www.perrymarshall.com/tag/best-practices/)
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- [English Language](https://www.perrymarshall.com/tag/english-language/)
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- [Phone Call](https://www.perrymarshall.com/tag/phone-call/)
- [Little Bit](https://www.perrymarshall.com/tag/little-bit/)
- [Recession](https://www.perrymarshall.com/tag/recession/)
- [Good Advice](https://www.perrymarshall.com/tag/good-advice/)
- [Rabbit](https://www.perrymarshall.com/tag/rabbit/)
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- [Media Experts](https://www.perrymarshall.com/tag/media-experts/)
- [Fasttrack](https://www.perrymarshall.com/tag/fasttrack/)
- [Sandwiches](https://www.perrymarshall.com/tag/sandwiches/)
- [Entrepreneur](https://www.perrymarshall.com/tag/entrepreneur/)
- [Dot Com Crash](https://www.perrymarshall.com/tag/dot-com-crash/)
- [Bumper Sticker](https://www.perrymarshall.com/tag/bumper-sticker/)
- [Tv Stations](https://www.perrymarshall.com/tag/tv-stations/)
- [Stinky](https://www.perrymarshall.com/tag/stinky/)
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- [Real Estate Magnate](https://www.perrymarshall.com/tag/real-estate-magnate/)
- [Ron Legrand Real Estate](https://www.perrymarshall.com/tag/ron-legrand-real-estate/)
- [Bowl Of Cherries](https://www.perrymarshall.com/tag/bowl-of-cherries/)
- [Remarkable Degree](https://www.perrymarshall.com/tag/remarkable-degree/)
- [Joe Vitale](https://www.perrymarshall.com/tag/joe-vitale/)
- [Woo Woo](https://www.perrymarshall.com/tag/woo-woo/)
- [Herds](https://www.perrymarshall.com/tag/herds/)
- [3pm](https://www.perrymarshall.com/tag/3pm/)
- [Prosperity](https://www.perrymarshall.com/tag/prosperity/)
- [June 23](https://www.perrymarshall.com/tag/june-23/)
- [Magnets](https://www.perrymarshall.com/tag/magnets/)
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- [New Age](https://www.perrymarshall.com/tag/new-age/)
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- [Marshall Scott](https://www.perrymarshall.com/tag/marshall-scott/)
- [Next Generation](https://www.perrymarshall.com/tag/next-generation/)
- [Interviews](https://www.perrymarshall.com/tag/interviews/)
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- [Mysterious Quality](https://www.perrymarshall.com/tag/mysterious-quality/)
- [Coffee Shop](https://www.perrymarshall.com/tag/coffee-shop/)
- [Ppc Advertising](https://www.perrymarshall.com/tag/ppc-advertising/)
- [How To Save Money](https://www.perrymarshall.com/tag/how-to-save-money/)
- [Impressions](https://www.perrymarshall.com/tag/impressions/)
- [Yellow Pages](https://www.perrymarshall.com/tag/yellow-pages/)
- [Podcast](https://www.perrymarshall.com/tag/podcast/)
- [Personal Agendas](https://www.perrymarshall.com/tag/personal-agendas/)
- [Mama Bear](https://www.perrymarshall.com/tag/mama-bear/)
- [Alfred E Newman](https://www.perrymarshall.com/tag/alfred-e-newman/)
- [Papa Bear](https://www.perrymarshall.com/tag/papa-bear/)
- [Short End Of The Stick](https://www.perrymarshall.com/tag/short-end-of-the-stick/)
- [Teenage Kids](https://www.perrymarshall.com/tag/teenage-kids/)
- [Mad Magazine](https://www.perrymarshall.com/tag/mad-magazine/)
- [Straight Men](https://www.perrymarshall.com/tag/straight-men/)
- [Stupid Things](https://www.perrymarshall.com/tag/stupid-things/)
- [Nigger](https://www.perrymarshall.com/tag/nigger/)
- [Comedians](https://www.perrymarshall.com/tag/comedians/)
- [Plumber](https://www.perrymarshall.com/tag/plumber/)
- [11 Years](https://www.perrymarshall.com/tag/11-years/)
- [Bedtime](https://www.perrymarshall.com/tag/bedtime/)
- [Sacrifices](https://www.perrymarshall.com/tag/sacrifices/)
- [Aspirations](https://www.perrymarshall.com/tag/aspirations/)
- [Channel 4](https://www.perrymarshall.com/tag/channel-4/)
- [Slogan](https://www.perrymarshall.com/tag/slogan/)
- [Mistress](https://www.perrymarshall.com/tag/mistress/)
- [Matt Gillogly](https://www.perrymarshall.com/tag/matt-gillogly/)
- [Garbage](https://www.perrymarshall.com/tag/garbage/)
- [Inspiration](https://www.perrymarshall.com/tag/inspiration/)
- [Replay](https://www.perrymarshall.com/tag/replay/)
- [Advertising](https://www.perrymarshall.com/tag/advertising/)
- [Self Evaluation](https://www.perrymarshall.com/tag/self-evaluation/)
- [Escapism](https://www.perrymarshall.com/tag/escapism/)
- [Different Animal](https://www.perrymarshall.com/tag/different-animal/)
- [Niches](https://www.perrymarshall.com/tag/niches/)
- [Co Author](https://www.perrymarshall.com/tag/co-author/)
- [12pm](https://www.perrymarshall.com/tag/12pm/)
- [Pound Gorilla](https://www.perrymarshall.com/tag/pound-gorilla/)
- [Funny Way](https://www.perrymarshall.com/tag/funny-way/)
- [Row Seat](https://www.perrymarshall.com/tag/row-seat/)
- [Front Row](https://www.perrymarshall.com/tag/front-row/)
- [Circumstances](https://www.perrymarshall.com/tag/circumstances/)
- [Insights](https://www.perrymarshall.com/tag/insights/)
- [Personality Marketing](https://www.perrymarshall.com/tag/personality-marketing/)
- [Pros And Cons](https://www.perrymarshall.com/tag/pros-and-cons/)
- [Short Answer](https://www.perrymarshall.com/tag/short-answer/)
- [Award Prizes](https://www.perrymarshall.com/tag/award-prizes/)
- [Bookstore Book](https://www.perrymarshall.com/tag/bookstore-book/)
- [Full Disclosure](https://www.perrymarshall.com/tag/full-disclosure/)
- [Macintosh Computer](https://www.perrymarshall.com/tag/macintosh-computer/)
- [Success And Failure](https://www.perrymarshall.com/tag/success-and-failure/)
- [Gripes](https://www.perrymarshall.com/tag/gripes/)
- [Autoresponders](https://www.perrymarshall.com/tag/autoresponders/)
- [Federal Trade Commission](https://www.perrymarshall.com/tag/federal-trade-commission/)
- [Gist](https://www.perrymarshall.com/tag/gist/)
- [Ftc](https://www.perrymarshall.com/tag/ftc/)
- [Pointers](https://www.perrymarshall.com/tag/pointers/)
- [Ebook](https://www.perrymarshall.com/tag/ebook/)
- [Success Stories](https://www.perrymarshall.com/tag/success-stories/)
- [Entire Spectrum](https://www.perrymarshall.com/tag/entire-spectrum/)
- [Macintosh](https://www.perrymarshall.com/tag/macintosh/)
- [Contests](https://www.perrymarshall.com/tag/contests/)
- [Insight](https://www.perrymarshall.com/tag/insight/)
- [Commercial Real Estate](https://www.perrymarshall.com/tag/commercial-real-estate/)
- [Tuesday Afternoon](https://www.perrymarshall.com/tag/tuesday-afternoon/)
- [Pin Number](https://www.perrymarshall.com/tag/pin-number/)
- [Fan Page](https://www.perrymarshall.com/tag/fan-page/)
- [Gold Rush](https://www.perrymarshall.com/tag/gold-rush/)
- [2pm](https://www.perrymarshall.com/tag/2pm/)
- [Ludwig Wittgenstein](https://www.perrymarshall.com/tag/ludwig-wittgenstein/)
- [Incompleteness Theorem](https://www.perrymarshall.com/tag/incompleteness-theorem/)
- [Kurt GöDel](https://www.perrymarshall.com/tag/kurt-godel/)
- [Loose Ends](https://www.perrymarshall.com/tag/loose-ends/)
- [Compatible Business](https://www.perrymarshall.com/tag/compatible-business/)
- [Secret Success](https://www.perrymarshall.com/tag/secret-success/)
- [Auction Block](https://www.perrymarshall.com/tag/auction-block/)
- [Oil Paintings](https://www.perrymarshall.com/tag/oil-paintings/)
- [Coffee Shops](https://www.perrymarshall.com/tag/coffee-shops/)
- [Success Formula](https://www.perrymarshall.com/tag/success-formula/)
- [Cup Of Coffee](https://www.perrymarshall.com/tag/cup-of-coffee/)
- [New Businesses](https://www.perrymarshall.com/tag/new-businesses/)
- [Buckets](https://www.perrymarshall.com/tag/buckets/)
- [Retail Store](https://www.perrymarshall.com/tag/retail-store/)
- [Arts Entertainment](https://www.perrymarshall.com/tag/arts-entertainment/)
- [Tens](https://www.perrymarshall.com/tag/tens/)
- [Pay Per Click Ad](https://www.perrymarshall.com/tag/pay-per-click-ad/)
- [Music Community](https://www.perrymarshall.com/tag/music-community/)
- [Elements](https://www.perrymarshall.com/tag/elements/)
- [Art Entertainment](https://www.perrymarshall.com/tag/art-entertainment/)
- [Tinti](https://www.perrymarshall.com/tag/tinti/)
- [Success Story](https://www.perrymarshall.com/tag/success-story/)
- [Verona Italy](https://www.perrymarshall.com/tag/verona-italy/)
- [Free Wine](https://www.perrymarshall.com/tag/free-wine/)
- [Email Marketing](https://www.perrymarshall.com/tag/email-marketing/)
- [Public Message](https://www.perrymarshall.com/tag/public-message/)
- [Private Club](https://www.perrymarshall.com/tag/private-club/)
- [Connoisseurs](https://www.perrymarshall.com/tag/connoisseurs/)
- [Waiting List](https://www.perrymarshall.com/tag/waiting-list/)
- [Html Email](https://www.perrymarshall.com/tag/html-email/)
- [Registration Form](https://www.perrymarshall.com/tag/registration-form/)
- [Wines](https://www.perrymarshall.com/tag/wines/)
- [Amateurs](https://www.perrymarshall.com/tag/amateurs/)
- [Wine Tasting](https://www.perrymarshall.com/tag/wine-tasting/)
- [Screen Shots](https://www.perrymarshall.com/tag/screen-shots/)
- [Minute Interview](https://www.perrymarshall.com/tag/minute-interview/)
- [Tuscany Italy](https://www.perrymarshall.com/tag/tuscany-italy/)
- [Meloche](https://www.perrymarshall.com/tag/meloche/)
- [Software Tool](https://www.perrymarshall.com/tag/software-tool/)
- [Accelerated Learning](https://www.perrymarshall.com/tag/accelerated-learning/)
- [Beta Testers](https://www.perrymarshall.com/tag/beta-testers/)
- [Spaghetti Sauce](https://www.perrymarshall.com/tag/spaghetti-sauce/)
- [Term Customers](https://www.perrymarshall.com/tag/term-customers/)
- [Zigzag](https://www.perrymarshall.com/tag/zigzag/)
- [Quality Product](https://www.perrymarshall.com/tag/quality-product/)
- [Funnel](https://www.perrymarshall.com/tag/funnel/)
- [Nice Thing](https://www.perrymarshall.com/tag/nice-thing/)
- [Ted](https://www.perrymarshall.com/tag/ted/)
- [Advert](https://www.perrymarshall.com/tag/advert/)
- [Google Src](https://www.perrymarshall.com/tag/google-src/)
- [Successful Marketing](https://www.perrymarshall.com/tag/successful-marketing/)
- [S 600](https://www.perrymarshall.com/tag/s-600/)
- [Marketing In The 21st Century](https://www.perrymarshall.com/tag/marketing-in-the-21st-century/)
- [Cpc](https://www.perrymarshall.com/tag/cpc/)
- [Dramatic Turnaround](https://www.perrymarshall.com/tag/dramatic-turnaround/)
- [Budget Cuts](https://www.perrymarshall.com/tag/budget-cuts/)
- [Carrion](https://www.perrymarshall.com/tag/carrion/)
- [Maw](https://www.perrymarshall.com/tag/maw/)

## Event Types

- [live](https://www.perrymarshall.com/pm-event-type/live-event/) - Live Event