potterybarn.com

POTTERY BARN: TIMELESS HOME FURNISHINGS & DÉCOR
Visit Website: https://www.potterybarn.com/

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PURPOSE
This document provides a concise overview of Pottery Barn, the heritage home‑furnishings retailer celebrated for relaxed, California‑casual style. It summarizes the brand’s identity, merchandise mix, services, and digital presence—helpful for stakeholders evaluating its market position and value proposition.

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ABOUT POTTERY BARN
Founded in 1949 by brothers Paul and Morris Secon, Pottery Barn grew from two Manhattan stores selling overstock pottery into a nationwide authority on comfortable, well‑crafted home goods. Now part of Williams‑Sonoma, Inc. (WSI), the brand champions livable luxury rooted in quality materials, sustainability, and approachable design.

  • Headquarters: San Francisco, CA
  • Reach: 180+ U.S. stores and franchise locations in the Middle East, Asia, and Mexico
  • Milestones: First catalog (1987); acquired by WSI (1986); e‑commerce launch (2000)
  • Revenue: ≈ $3 billion (portion of WSI, FY 2024)
  • Customer Base: 14 million+ active customers, predominantly Gen X and Millennial homeowners

Quote: “Great design should feel collected—not staged—so every room invites you in.”
        — Pottery Barn Design Crew

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BRAND POSITIONING
  • Category: Mid‑ to premium home furnishings & décor
  • Target Market: Style‑conscious households seeking comfort, quality, and value
  • Tone: Warm, welcoming, lived‑in luxury
  • Experience: Immersive catalogs, experiential stores, robust e‑commerce

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CORE OFFERINGS
Furniture            – Sofas & Sectionals, Dining Tables, Beds & Headboards, Cabinets, Home Office
Outdoor              – Lounge Seating, Dining Sets, Fire Pits, All‑Weather Rugs
Bedding & Bath       – Duvet Covers, Sheet Sets, Quilts, Plush Towels, Vanities
Rugs & Windows       – Hand‑tufted Rugs, Performance Rugs, Curtains, Roman Shades
Lighting             – Pendants, Chandeliers, Sconces, Table & Floor Lamps
Pillows & Décor      – Decorative Pillows, Throws, Vases, Candleholders, Mirrors, Wall Art
Tabletop & Bar       – Dinnerware, Flatware, Drinkware, Serveware
Storage              – Bookcases, Baskets, Closet Systems, Media Consoles
Kids & Teen          – Nursery Furniture, Playroom Storage, Teen Bedding

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SERVICES & EXPERIENCES
  • Design Crew: Complimentary in‑home, in‑store, and virtual styling consultations
  • Gift & Wedding Registry: Unified registry platform across WSI brands
  • Sustainability Commitments: FSC‑certified wood, organic textiles, GREENGUARD Gold finishes
  • Key Rewards Loyalty: Cross‑brand membership benefits and tiered perks
  • In‑Store Workshops: Seasonal tablescaping, décor demos, and community events

Impact (2024): 60 K+ design appointments and 40 K+ new registries created (internal estimates).

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DIGITAL PRESENCE
Pottery Barn’s mobile‑first site and app showcase shoppable videos, AR view‑in‑room,
and influencer‑led styling guides.

  • Monthly Traffic: ~7 million unique visitors
  • E‑commerce Penetration: 67 % of brand revenue (FY 2024)

Key Website Highlights
  • Outdoor Collections – Weather‑resistant furniture and décor with free swatch sampling.
    URL: https://www.potterybarn.com/shop/outdoor/
  • Living Room Collections – Custom upholstery, quick‑ship options, contract‑grade selections.
    URL: https://www.potterybarn.com/shop/furniture/
  • Seasonal & Gifting – Mother’s Day, Father’s Day, holiday décor, and curated 2025 gift guides.

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POTTERY BARN US SITE
- Homepage: https://www.potterybarn.com/
  - **Title:** Summer‑Ready Outdoor Living
  - **Description:** Discover weather‑resistant lounge seating, dining sets, and décor to elevate open‑air entertaining.

### Primary Navigation
- [New](https://www.potterybarn.com/shop/new/)
  - **Title:** Latest Furniture & Home Decor
  - **Description:** Pottery Barn's new home decor showcases our latest furniture and decor. Find new chairs and new home furnishings and create a space with character and style.

- [Furniture](https://www.potterybarn.com/shop/furniture/)
  - **Title:** Furniture
  - **Description:** Shop Pottery Barn's furniture collections that blend classic style with heirloom quality and character. Find expertly constructed furniture for every room in your home.

- [Outdoor](https://www.potterybarn.com/shop/outdoor/)
  - **Title:** Outdoor Furniture & Decor for Your Home
  - **Description:** Explore a wide range of outdoor furniture, decor, and accessories to enhance your outdoor space and enjoy the great outdoors.

- [Bedding](https://www.potterybarn.com/shop/bedding/)
  - **Title:** Bedding & Bedding Sets
  - **Description:** Shop Pottery Barn's soft, stylish bedding and bedding sets and create the ultimate retreat. Our collections include duvet covers, comforters, quilts, bed sheets & more.

- [Bath](https://www.potterybarn.com/shop/bath/)
  - **Title:** Bathroom Decor, Bathroom Accessories & Bathroom Furniture
  - **Description:** Shop Pottery Barn for expertly crafted bathroom decor and bathroom accessories. Create the perfect bathroom with our bathroom furniture, vanities, mirrors and more.

- [Lighting](https://www.potterybarn.com/shop/lighting/)
  - **Title:** Lighting & Light Fixtures
  - **Description:** Shop Pottery Barn for expertly crafted lighting and light fixtures. Find a wide range of indoor and outdoor lighting in various styles and finishes.    

- [Rugs](https://www.potterybarn.com/shop/rugs/)
  - **Title:** Rugs
  - **Description:** Shop Pottery Barn's selection of beautifully crafted floor, accent and area rugs. Our rugs come in a wide variety of sizes and materials to compliment any space.

- [Windows](https://www.potterybarn.com/shop/window-treatments/)
  - **Title:** Window Treatments
  - **Description:** Browse Pottery Barn for expertly crafted window treatments. Find curtains, drapes and shades in quality materials and classic colors to match any style.

- [Pillows & Decor](https://www.potterybarn.com/shop/accessories-decor/)
  - **Title:** Home Decor, Furnishings & Accents
  - **Description:** Add character to the home with Pottery Barn's home decor, furnishings and accents. Find decorative accessories that are expertly crafted and designed to last.

- [Art & Mirrors](https://www.potterybarn.com/shop/mirrors-wall-art/)
  - **Title:** Wall Decor
  - **Description:** Shop Pottery Barn for stylish wall decor and add character and personality to your room. Find mirrors, wall art and wall decorations for any room and create a thoughtfully decorated space.

- [Tabletop & Bar](https://www.potterybarn.com/shop/dinnerware-entertaining/)
  - **Title:** Table Settings
  - **Description:** Shop Pottery Barn for table settings and dinnerware in classic and seasonal styles. Find dinner plates, salad plates, bowls and mugs in a variety of colors and materials.

- [Storage](https://www.potterybarn.com/shop/organization/)
  - **Title:** Home Organization, Storage & Storage Solutions
  - **Description:** Outsmart clutter with stylish storage solutions from Pottery Barn. Find home organization ideas, inspiration and products to create an organized home.

- [Holidays](https://www.potterybarn.com/shop/holiday-decor/)
  - **Title:** Holiday Decorations
  - **Description:** Shop Pottery Barn for holiday decorations featuring festive designs perfect for any celebration.

- [Gifts](https://www.potterybarn.com/shop/gifts/)
  - **Title:** Gifts
  - **Description:** Shop Pottery Barn for unique and thoughtful gifts perfect for friends and family. Find gift ideas for every occasion from birthdays to weddings.

- [Sale](https://www.potterybarn.com/shop/sale/)
  - **Title:** Home Decor Sale
  - **Description:** Shop Pottery Barn for home decor featuring free shipping and sale pricing. Find expertly crafted home furnishings and accents up to 70% off.

### Secondary Navigation
- [Inspiration](https://www.potterybarn.com/tips-and-ideas/)
  - **Title:** Home Decorating Ideas, Styling Tips & How-To Guides 
  - **Description:** Get inspired with expert home decorating ideas, room-by-room styling tips, and DIY how-to guides. Discover your style with Pottery Barn’s Tips & Ideas hub

- [Shop by Style](https://www.potterybarn.com/shop-by-style/)
  - **Title:** Shop by Style
  - **Description:** Get inspired by these curated looks and make home your favorite destination.

- [Design Boards](https://www.potterybarn.com/my-boards/)
  - **Title:** My Design Boards 
  - **Description:** Bring your vision to life with the ultimate design experience. Explore curated looks, create your mood board, and get your dream project started with our expert Design Crew.

- [Shop by Room](https://www.potterybarn.com/shop/shop-by-room/living-rooms/)
  - **Title:** Living Room: Ideas, Furniture & Decor
  - **Description:** Updating your living room? Shop Pottery Barn for modern and classic living room ideas. Find living room furniture and decor and create the ultimate space.

- [Collaborations](https://www.potterybarn.com/shop/collaborations/)
  - **Title:** Collaborations
  - **Description:** Discover exclusive home collections from top designers, brands, and celebrities. Shop limited-edition collaborations only at Pottery Barn.

- [Free Design Services](https://www.potterybarn.com/design-services/)
  - **Title:** Home Decor & Furniture Store
  - **Description:** Get inspired with Pottery Barn's FREE design services! Use our virtual Room Planner tool or set an appointment for an in-person session with our design experts.  

- [Contract Grade](https://www.potterybarn.com/shop/furniture/contract-grade-furniture/)
  - **Title:** Contract Grade Furniture
  - **Description:** Shop Pottery Barn for stylish and durable contract grade furniture. Our contract grade products meet upgraded testing demands and come in a variety of styles and finishes.

- [Wedding Registry](https://www.potterybarn.com/registry/)
  - **Title:** Wedding Registry, Bridal Registry & Gift Registry
  - **Description:** Use Pottery Barns Wedding Registry & Bridal Registry to create a gift registry with ease or quickly update and manage your current wedding registry.