primis.tech

# primis

> The Video Discovery Platform | Primis

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## Pages

- [Data Processing Agreement](https://www.primis.tech/data-processing-agreement/)
- [Advertisers](https://www.primis.tech/advertisers/)
- [About Us](https://www.primis.tech/about-us/)
- [Events](https://www.primis.tech/events/)
- [News](https://www.primis.tech/news/)
- [Insights Corner](https://www.primis.tech/insights-corner/)
- [Careers](https://www.primis.tech/careers/)
- [Contact Us](https://www.primis.tech/contact-us/)
- [Content](https://www.primis.tech/content/)
- [Blog](https://www.primis.tech/blogs/)
- [Publishers](https://www.primis.tech/publishers/)
- [Home](https://www.primis.tech/)
- [Privacy Policy](https://www.primis.tech/privacy-policy/)

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## Posts

- [Ad-Tech in 2025: What Changed, What Matters](https://www.primis.tech/resources/blogs/ad-tech-in-2025-primis-review/)
- [Primis Achieves Open Measurement SDK Web Video Integration Certification from the IAB Tech Lab for the Third Consecutive Year](https://www.primis.tech/resources/blogs/primis-achieves-open-measurement-sdk-web-video-integration-certification-from-the-iab-tech-lab-for-the-third-consecutive-year/)
- [How Genius Hit the Right Note: Primis and Genius Turn Taylor Swift’s Album Launch into a Monetization Masterclass](https://www.primis.tech/resources/blogs/how-genius-hit-the-right-note-primis-and-genius-turn-taylor-swifts-album-launch-into-a-monetization-masterclass/)
- [Culture as a Signal: Anticipating the Next Surge in Attention](https://www.primis.tech/resources/blogs/culture-as-a-signal-anticipating-the-next-surge-in-attention/)
- [Inside the Primis Hackathon: Creativity, Collaboration, and a Few Tough Decisions](https://www.primis.tech/resources/blogs/inside-the-primis-hackathon/)
- [Primis x Reach PLC: Scaling Video to Multi-Million Revenue Growth](https://www.primis.tech/resources/blogs/primis-x-reach-plc-scaling-video-to-multi-million-revenue-growth/)
- [Primis and Absolute Sports Announce Partnership to Deliver Video Discovery Across Their Global Portfolio of Websites](https://www.primis.tech/resources/blogs/primis-and-absolute-sports/)
- [How Ultimate Guitar Boosted RPM and Viewability Without Compromising UX](https://www.primis.tech/resources/blogs/how-ultimate-guitar-boosted-rpm-and-viewability-without-compromising-ux/)
- [The Best Way to Monetize Your Website](https://www.primis.tech/resources/blogs/monetize-your-website/)
- [Instream vs. Outstream: A Market Reset, Not a Crisis](https://www.primis.tech/resources/blogs/a-market-reset-not-a-crisis/)
- [Balancing Efficiency and Integrity: A New Approach to Ad Tech](https://www.primis.tech/resources/blogs/a-new-approach-to-ad-tech-2/)
- [The Day We’ve All Been Waiting For: Super Bowl Sunday](https://www.primis.tech/resources/blogs/super-bowl-sunday/)
- [Boost by Primis](https://www.primis.tech/resources/blogs/https-contact-primis-tech-primisboost/)
- [AdTech in 2024: Challenges, Trends, and Innovations](https://www.primis.tech/resources/blogs/adtech-trends-in-2024/)
- [Dynamic Take Rates - a Critical Analysis](https://www.primis.tech/resources/blogs/dynamic-take-rates-a-critical-analysis/)
- [Primis expands partnership with Savage Ventures to power leading media sites, including Vice.com, ComicBook, and PopCulture](https://www.primis.tech/resources/blogs/primis-expands-partnership-with-savage-ventures/)
- [Primis and VideoElephant Partnership Revolutionizes Contextual Video Discovery](https://www.primis.tech/resources/blogs/primis-and-videoelephant-partnership-revolutionizes-contextual-video-discovery/)
- [From Discovery to Stagnation: AI is Shaping the Future of Publishing](https://www.primis.tech/resources/blogs/from-discovery-to-stagnation-ai-is-shaping-the-future-of-publishing/)
- [Publishers - Shut Up This Time, or Don’t Blame Google Next Time](https://www.primis.tech/resources/blogs/publishers-shut-up-this-time-or-dont-blame-google-next-time-2/)
- [Primis Strengthens Leadership Team with Strategic C-Suite Promotions](https://www.primis.tech/resources/blogs/primis-strengthens-leadership-team-with-strategic-c-suite-promotions/)
- [Tracker Network Signs 2-Year Exclusivity Deal with Primis Covering All Its Video Experience Needs](https://www.primis.tech/resources/blogs/tracker-network-signs-exclusivity-deal/)
- [Scaling Video Views Boosts Gamer Network's Video Ad Inventory by 240%](https://www.primis.tech/resources/blogs/gamer-network-case-study/)
- [Savage Ventures Enters Exclusive Partnership with Primis, Boosting Video Exposure for its Leading Brand](https://www.primis.tech/resources/blogs/savage-ventures-exclusive-partnership/)
- [Primis Receives TAG Anti-Fraud Certification for Seven Years in a Row](https://www.primis.tech/resources/blogs/primis-receives-tag-anti-fraud-certification-for-seven-years-in-a-row/)
- [The Answer is Probably Probabilistic](https://www.primis.tech/resources/blogs/the-answer-is-probably-probabilistic/)
- [Future-Proofing Opportunities in the Era of Privacy](https://www.primis.tech/resources/blogs/future-proofing-opportunities-in-the-era-of-privacy/)
- [Gamer Network and Primis Announce Exclusivity Contract Until the End of 2024](https://www.primis.tech/resources/blogs/gamer-network-exclusivity-contract/)
- [Beyond the Crumble: Thriving in the Cookie-Free Future](https://www.primis.tech/resources/blogs/beyond-the-crumble/)
- [GRV Media Signs Partnership Agreement with Primis After Over a Year of Growth with Video Discovery](https://www.primis.tech/resources/blogs/grv-media-partnership-agreement/)
- [Video SEO: Best Practices for Publishers](https://www.primis.tech/resources/blogs/video-seo-best-practices-for-publishers/)
- [Internet Brands Proves Placement Matters as Video Opportunities Rose by 116%](https://www.primis.tech/resources/blogs/internet-brands-proves-placement-matters-as-video-opportunities-rose-by-116/)
- [For Transparency Into Resellers, Ads.txt Needs To Be More Like Sellers.json](https://www.primis.tech/resources/blogs/ads-txt-needs-to-be-more-like-sellers-json/)
- [Direct Sales Best Practices and KPIs For Video: Mastering the Path to Success](https://www.primis.tech/resources/blogs/mastering-direct-sales-video-advertising/)
- [New Video Advertising Specifications: Full Guide](https://www.primis.tech/resources/blogs/new-video-advertising-specifications-full-guide/)
- [SPO 2.0: Bang for Your Buck & Partnership Evaluation](https://www.primis.tech/resources/blogs/spo-2-0-bang-for-your-buck-partnership-evaluation/)
- [Primis Receives TAG Anti-Fraud Certification for the 6th Year in a Row](https://www.primis.tech/resources/blogs/primis-receives-tag-anti-fraud-certification-for-the-6th-year-in-a-row/)
- [Navigating the Evolving Video Landscape: Challenges and Trends for Publishers in 2023](https://www.primis.tech/resources/blogs/challenges-and-trends-for-publishers-in-2023/)
- [Will Users Miss Cookies When They Are Gone?](https://www.primis.tech/resources/blogs/will-users-miss-cookies-when-they-are-gone/)
- [Doing Some Good: Purpose as a Business Strategy](https://www.primis.tech/resources/blogs/doing-some-good-purpose-as-a-business-strategy/)
- [5 Advertising Companies Making a Difference](https://www.primis.tech/resources/blogs/5-advertising-companies-making-a-difference/)
- [Sustainability in Content: Ad Tech’s Role in Affecting Change](https://www.primis.tech/resources/blogs/sustainability-in-content-ad-techs-role-in-affecting-change/)
- [How Will AI Affect the Content Creation Process?](https://www.primis.tech/resources/blogs/how-will-ai-affect-the-content-creation-process/)
- [How Publishers Can Boost Brand Loyalty Amongst Users](https://www.primis.tech/resources/blogs/how-publishers-can-boost-brand-loyalty-amongst-users/)
- [GAMURS Group and Primis Enter 2023 with an Exclusivity Deal for the Third Year in a Row](https://www.primis.tech/resources/blogs/gamurs-group-and-primis-exclusivity-deal/)
- [Embracing ESG Policies Today](https://www.primis.tech/resources/blogs/embracing-esg-policies-today/)
- [Reinventing Goodvertising](https://www.primis.tech/resources/blogs/reinventing-goodvertising/)
- [Reinventing Goodvertising: Executive Summary](https://www.primis.tech/resources/blogs/reinventing-goodvertising-executive-summary/)
- [Primis Announces Exclusive Partnership with Internet Brands to Deliver Video Discovery to 200+ Internet Brands Domains](https://www.primis.tech/resources/blogs/primis-partnership-with-internet-brands/)
- [How Advertisers Can Get Jolly-Good Results This Holiday Shopping Season](https://www.primis.tech/resources/blogs/how-advertisers-can-get-jolly-good-results-this-holiday-shopping-season/)
- [The Battleground of the Creator Economy](https://www.primis.tech/resources/blogs/the-battleground-of-the-creator-economy/)
- [Sellers.guide by Primis Announces The State of Transparency Report](https://www.primis.tech/resources/blogs/new-state-of-transparency/)
- [Allocating Outside the Box: Reimagining Political Ad Spending](https://www.primis.tech/resources/blogs/allocating-political-ad-spending/)
- [The Break in the Clouds: Why Publishers Should Not Quiver in the Wake of Recession](https://www.primis.tech/resources/blogs/why-publishers-should-not-quiver-in-the-wake-of-recession/)
- [5 Kinds of Finance Content That Will Pay Off](https://www.primis.tech/resources/blogs/5-kinds-of-finance-content-that-will-pay-off/)
- ["Music is Crucial to Storytelling" — Live Nation's Top Video Tips](https://www.primis.tech/resources/blogs/5-on-5-with-live-nation/)
- [Primis Appoints Rachel Cohen as Head of Product](https://www.primis.tech/resources/blogs/primis-appoints-rachel-cohen-as-head-of-product/)
- [Primis Joins Google's Certified Publishing Partner Program (GCPP)](https://www.primis.tech/resources/blogs/primis-joins-googles-publishing-partner-program-gcpp/)
- [Magnite and Primis Launch Sustainable Stream](https://www.primis.tech/resources/blogs/magnite-and-primis-launch-sustainable-stream/)
- [Publishing in the Age of the Metaverse](https://www.primis.tech/resources/blogs/publishing-in-the-age-of-the-metaverse/)
- [Breaking Through the ‘Video Content’ Clutter](https://www.primis.tech/resources/blogs/breaking-through-the-video-content-clutter/)
- [Primis Receives TAG Anti-Fraud Certification for the 5th Year in a Row](https://www.primis.tech/resources/blogs/primis-tag-anti-fraud-certification/)
- [Primis and IRIS.TV Partner to Bring Elevated Contextual Targeting to Video Discovery](https://www.primis.tech/resources/blogs/primis-iris-tv-partnership/)
- [Multiplayer Gaming: How M&As Are Impacting Publishers](https://www.primis.tech/resources/blogs/how-gaming-mergers-and-acquisitions-are-impacting-publishers/)
- [Primis Unveils Latest Contextual Solution “Power Verticals”](https://www.primis.tech/resources/blogs/primis-unveils-latest-contextual-solution-power-verticals/)
- [Associated Press Selects Primis as Video Content Syndication Provider](https://www.primis.tech/resources/blogs/associated-press-selects-primis-as-video-content-syndication-provider/)
- [Primis and GAMURS Group Sign Exclusive Partnership for Video Monetization](https://www.primis.tech/resources/blogs/primis-and-gamurs-group-sign-exclusive-partnership-for-video-monetization/)
- [Primis Launches Industry-Leading AMP Video Player](https://www.primis.tech/resources/blogs/primis-launches-industry-leading-amp-video-player/)
- [The Top Ten Videos of 2021](https://www.primis.tech/resources/blogs/the-top-ten-videos-of-2021/)
- [Primis Launches Its Comprehensive New Product Center to Help Publishers 'Do Video Better'](https://www.primis.tech/resources/blogs/primis-launches-new-product-center/)
- ['Jingle All the Way' With the Best Videos for the Holiday Season](https://www.primis.tech/resources/blogs/the-best-videos-for-the-holiday-season/)
- [2021 Predictions and Trends for Ad Spend Over the Holiday Season](https://www.primis.tech/resources/blogs/2021-predictions-and-trends-for-ad-spend-over-the-holiday-season/)
- [The Best Videos Thanksgiving Users Are Sure to Love](https://www.primis.tech/resources/blogs/the-best-videos-thanksgiving-users-are-sure-to-love/)
- [Primis Continues to Expand its Video Library - New Partnerships in 2021](https://www.primis.tech/resources/blogs/primis-expands-video-library-new-partnerships-2021/)
- [Video Discovery: How to Effectively Distribute and Monetize Video Content](https://www.primis.tech/resources/blogs/video-discovery-how-to-effectively-distribute-and-monetize-video-content/)
- [Spooktacular Videos for Halloween to Boost Content Consumption](https://www.primis.tech/resources/blogs/spooktacular-videos-for-halloween-to-boost-content-consumption/)
- [Fashion, Football, and Flamenco: The Best Video Content This Fall](https://www.primis.tech/resources/blogs/fashion-football-and-flamenco-the-best-video-content-this-fall/)
- [Why In-App Audiences Have the Edge: Video Is the Best Way To Engage Them](https://www.primis.tech/resources/blogs/why-in-app-audiences-have-the-edge-and-video-is-the-best-way-to-engage-them/)
- [Video Advertising Inventory: How Publishers Can Create It](https://www.primis.tech/resources/blogs/publishers-create-video-advertising-inventory/)
- [6 Video Creation Tools That Won’t Kill Your Budget](https://www.primis.tech/resources/blogs/5-video-creation-tools-that-wont-kill-your-budget/)
- [How To Use Core Web Vitals Tools Before Summer’s Rollout](https://www.primis.tech/resources/blogs/how-to-use-core-web-vitals-tools-before-summers-rollout/)
- [Summer Lovin’ Had me a Blast - Travel, Broadway and the New School Year](https://www.primis.tech/resources/blogs/summer-lovin-had-me-a-blast-travel-broadway-new-school-year/)
- [Primis Expands Partnership with HUMAN: Continuing the Fight Against Ad Fraud](https://www.primis.tech/resources/blogs/primis-partnership-human-fight-against-ad-fraud/)
- [The Sunset of Third-Party Cookies: What’s on the Horizon for the Top Two Alternatives?](https://www.primis.tech/resources/blogs/sunset-of-third-party-cookies-the-top-two-alternatives/)
- [SPO: Creating an EFFICIENT Programmatic Media Strategy](https://www.primis.tech/resources/blogs/spo-creating-an-efficient-programmatic-media-strategy/)
- [Why Publishers Should Think Like Advertisers When Monetizing Video Discovery](https://www.primis.tech/resources/blogs/publishers-monetizing-video-discovery/)
- [The Olympic Games Arrive and Summer Blockbusters You Don't Want To Miss](https://www.primis.tech/resources/blogs/olympic-games-arrive-and-summer-blockbusters-you-dont-want-to-miss/)
- [The 5 Elements of Video Discovery: The Guide For Publishers](https://www.primis.tech/resources/blogs/the-5-elements-of-video-discovery-the-guide-for-publishers-2/)
- [Pride, Juneteenth and Euro 2020: Video Content Capturing Audiences Around the Globe](https://www.primis.tech/resources/blogs/video-content-capturing-audiences-around-the-globe/)
- [Cómo Monetizar Un Sitio Web: 8 Estrategias De Monetización Para Publishers Digitales](https://www.primis.tech/resources/blogs/8-estrategias-de-monetizacion-para-publishers-digitales/)
- [Todo Lo Que Debes Saber Sobre Sellers.json](https://www.primis.tech/resources/blogs/todo-lo-que-debes-saber-sobre-sellers-json/)
- [Glosario De Publicidad En Video](https://www.primis.tech/resources/blogs/glosario-de-publicidad-en-video/)
- [La Guía Definitiva Para El Descubrimiento De Contenido](https://www.primis.tech/resources/blogs/la-guia-definitiva-para-el-descubrimiento-de-contenido/)
- [¿cómo Los Publishers Pueden Crear Más Inventario De Anuncios En Video?](https://www.primis.tech/resources/blogs/como-los-publishers-pueden-crear-mas-inventario-de-anuncios-en-video/)
- [Cómo La Tecnología 5G Ayudará A Los Publishers A Ganar Con El Video](https://www.primis.tech/resources/blogs/como-la-tecnologia-5g-ayudara-a-los-publishers-a-ganar-con-el-video/)
- [Cómo Aumentar La Visibilidad De Los Videos, Y Por Qué Es Tan Importante](https://www.primis.tech/resources/blogs/como-aumentar-la-visibilidad-de-los-videos-y-por-que-es-tan-importante/)
- [Cómo Funciona Ads.txt Y Las Mejores Prácticas](https://www.primis.tech/resources/blogs/como-funciona-ads-txt-y-las-mejores-practicas/)
- [Los 7 Factores De Toda Estrategia Exitosa Para La Publicación De Videos](https://www.primis.tech/resources/blogs/los-7-factores-de-toda-estrategia-exitosa-para-la-publicacion-de-videos/)
- [Por Qué El Video Es Bueno Para La Experiencia Del Usuario](https://www.primis.tech/resources/blogs/por-que-el-video-es-bueno-para-la-experiencia-del-usuario/)
- [Generación Video: Cómo Llegar A La Generación Que Creció Con Los Videos En Línea](https://www.primis.tech/resources/blogs/generacion-video-como-llegar-a-la-generacion-que-crecio-con-los-videos-en-linea/)
- [Cómo Los Publishers Pueden Sacar Provecho Del Crecimiento Del Consumo De Videos Durante El Confinamiento](https://www.primis.tech/resources/blogs/como-los-publishers-pueden-sacar-provecho-del-crecimiento-del-consumo-de-videos-durante-el-confinamiento/)
- [La Posición Ideal Para Las Unidades De Video](https://www.primis.tech/resources/blogs/la-posicion-ideal-para-las-unidades-de-video/)

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