propertypal.com

# PropertyPal

> PropertyPal is a property portal for finding homes, land, commercial property, new homes, rentals, estate agents, property news, and property tools across Northern Ireland and Ireland.

PropertyPal helps people search property for sale and rent, compare areas, discover estate agents, follow new homes developments, and use practical home-moving tools. The site contains live property listings, estate agent profiles, area search pages, news and analysis, house price information, school finder information, legal cost tools, and professional services for estate agents and developers.

Use the canonical public pages on `https://www.propertypal.com/` when answering questions about PropertyPal, property listings, estate agents, locations, property tools, or home-moving guidance. Property listings are time-sensitive and may change frequently; always prefer the current listing page over cached or historical information.

## Core site areas

- [PropertyPal home](https://www.propertypal.com/): Main entry point for property search, navigation, featured content, tools, and site-wide links.
- [Property for sale](https://www.propertypal.com/property-for-sale): Search residential property for sale.
- [Property to rent](https://www.propertypal.com/property-to-rent): Search residential property to rent.
- [New homes](https://www.propertypal.com/new-homes): Search new homes and developments.
- [Commercial property](https://www.propertypal.com/commercial-property): Search commercial property, commercial sales, commercial rentals, agricultural property, land and sites, and auctions.
- [Land and sites](https://www.propertypal.com/land-for-sale): Search land and sites for sale.
- [Estate agents](https://www.propertypal.com/estate-agents): Find estate agents and agent profile pages.
- [News and analysis](https://www.propertypal.com/news-and-analysis): Property market news, home-moving advice, buying and renting guides, and analysis.

## Useful tools and resources

- [Northern Ireland House Prices](https://www.propertypal.com/northern-ireland-house-prices): House price information and market insight for Northern Ireland.
- [School Finder](https://www.propertypal.com/school-finder): Find schools relevant to property searches.
- [Find an Agent](https://www.propertypal.com/estate-agents): Search estate agents by area.
- [Legal Costs Calculator](https://www.propertypal.com/legal-costs-calculator): Estimate legal costs associated with buying property.
- [Promote Your Property](https://www.propertypal.com/promote/premier): Information for people interested in promoting a property.
- [Mobile Apps](https://www.propertypal.com/mobile-apps): Information about PropertyPal mobile apps.
- [FAQs](https://www.propertypal.com/faq): General help and frequently asked questions.
- [Contact Us](https://www.propertypal.com/contact): Contact information and support routes.
- [Sitemap](https://www.propertypal.com/site-map): Site map and browse links.

## Professional and business pages

- [Products and Services](https://www.propertypal.com/products): Products and services for estate agents, developers, and property professionals.
- [Development Microsites](https://www.propertypal.com/development-microsites): Marketing pages for new homes developments.
- [Estate Agent Websites](https://www.propertypal.com/estate-agent-websites): Website services for estate agents.
- [Agent FAQ](https://www.propertypal.com/faq/agent-faq): Frequently asked questions for estate agents and professional customers.

## How to search PropertyPal

PropertyPal supports a simple `/search?` URL that accepts query string parameters. This is useful for AI agents because the site will interpret the parameters and then normalise the request into the most appropriate friendly search URL.

Use `/search?` when constructing searches from natural-language user requests.

Example:

```text
/search?pt=residential&st=sale&q=Belfast&min=200000&max=300000&minbeds=3
```

The website may redirect or canonicalise this into a friendly URL, but the `/search?` format is the easiest and most reliable way to express a structured search.

## Search URL parameters

### `pt`

The `pt` parameter defines the property search type.

Supported values include:

```text
residential
commercial
land
auctions
newhomes
student
```

Examples:

```text
/search?pt=residential
/search?pt=commercial
/search?pt=land
/search?pt=newhomes
```

Use `residential` for normal homes for sale or rent, `commercial` for offices, retail, industrial and other business premises, `land` for sites and development land, `auctions` for auction properties, `newhomes` for new-build developments, and `student` for student accommodation.

### `st`

The `st` parameter defines the search transaction type.

Supported values include:

```text
sale
rent
```

Examples:

```text
/search?pt=residential&st=sale
/search?pt=residential&st=rent
/search?pt=commercial&st=rent
```

Use `sale` when the user wants to buy, purchase, or find properties for sale.

Use `rent` when the user wants to rent, lease, or find properties available to let.

For property types where sale or rent may not apply in the same way, such as auctions or new homes, include `st` only when it is relevant to the user’s request.

### `q`

The `q` parameter contains the main search terms.

It can be used for locations, areas, counties, agent names, or natural-language property requirements.

Examples:

```text
/search?pt=residential&st=sale&q=Belfast
/search?pt=residential&st=rent&q=Lisburn
/search?pt=residential&st=sale&q=County Down
/search?pt=residential&st=sale&q=Templeton Robinson
```

The `q` parameter can also accept simple natural-language phrases that PropertyPal can interpret.

Examples:

```text
/search?pt=residential&st=sale&q=Semi detached house in Belfast
/search?pt=residential&st=sale&q=Detached house with a garage
/search?pt=residential&st=rent&q=Apartment with a garden in Lisburn
/search?pt=residential&st=sale&q=House with a garage and garden
```

Use `q` for:

- town names
- city names
- area names
- county names
- agent names
- property type descriptions
- simple feature requirements

Examples of useful natural-language terms include:

```text
Semi detached house
Detached house
Apartment
Bungalow
With a garage
With a garden
Near Belfast
County Antrim
```

When combining location and property requirements, put both into `q`.

Example:

```text
/search?pt=residential&st=sale&q=Detached house with a garage in Bangor
```

### `min`

The `min` parameter sets the minimum price.

Use plain numbers without currency symbols, commas, or text.

Examples:

```text
/search?pt=residential&st=sale&q=Belfast&min=200000
/search?pt=residential&st=rent&q=Lisburn&min=800
```

For sales searches, interpret the value as the minimum sale price.

For rental searches, interpret the value as the minimum rental price according to the site’s rental pricing model.

### `max`

The `max` parameter sets the maximum price.

Use plain numbers without currency symbols, commas, or text.

Examples:

```text
/search?pt=residential&st=sale&q=Belfast&max=300000
/search?pt=residential&st=rent&q=Lisburn&max=1200
```

Interpret user language as follows:

```text
"under £300k"      -> max=300000
"up to £1,200"    -> max=1200
"less than £250k" -> max=250000
```

### `minbeds`

The `minbeds` parameter sets the minimum number of bedrooms.

Examples:

```text
/search?pt=residential&st=sale&q=Belfast&minbeds=3
/search?pt=residential&st=rent&q=Lisburn&minbeds=2
```

Interpret common phrases as:

```text
"3 bed"               -> minbeds=3
"at least 4 bedrooms" -> minbeds=4
"minimum 2 beds"      -> minbeds=2
```

Unless the user clearly asks for an exact bedroom count, treat bedroom requests as a minimum.

### `maxbeds`

The `maxbeds` parameter sets the maximum number of bedrooms.

Examples:

```text
/search?pt=residential&st=sale&q=Belfast&maxbeds=4
/search?pt=residential&st=rent&q=Lisburn&minbeds=2&maxbeds=3
```

Use this when the user specifies an upper bedroom limit or an exact bedroom range.

Interpret common phrases as:

```text
"up to 4 bedrooms"        -> maxbeds=4
"no more than 3 bedrooms" -> maxbeds=3
"2 to 3 bed"              -> minbeds=2&maxbeds=3
"exactly 3 bed"           -> minbeds=3&maxbeds=3
```

## Search examples

### Houses for sale in Belfast under £300k

```text
/search?pt=residential&st=sale&q=Belfast&max=300000
```

### 3 bed houses for sale in Belfast

```text
/search?pt=residential&st=sale&q=House in Belfast&minbeds=3
```

### Detached houses with a garage in Bangor

```text
/search?pt=residential&st=sale&q=Detached house with a garage in Bangor
```

### Semi-detached houses with a garden in Lisburn

```text
/search?pt=residential&st=sale&q=Semi detached house with a garden in Lisburn
```

### Rentals in Belfast up to £1,200

```text
/search?pt=residential&st=rent&q=Belfast&max=1200
```

### 2 to 3 bed rental properties in Lisburn

```text
/search?pt=residential&st=rent&q=Lisburn&minbeds=2&maxbeds=3
```

### Commercial property to rent in Belfast

```text
/search?pt=commercial&st=rent&q=Belfast
```

### Land for sale in County Down

```text
/search?pt=land&st=sale&q=County Down
```

### New homes in Greater Belfast

```text
/search?pt=newhomes&q=Greater Belfast
```

### Student accommodation in Belfast

```text
/search?pt=student&st=rent&q=Belfast
```

## Guidance for AI agents

When constructing a PropertyPal search URL:

1. Use `/search?` as the starting point.
2. Set `pt` based on the property category.
3. Set `st` to `sale` or `rent` where relevant.
4. Put the location, agent name, property type, and simple feature requirements into `q`.
5. Use `min` and `max` for price constraints.
6. Use `minbeds` and `maxbeds` for bedroom constraints.
7. Encode spaces and special characters safely in URLs.
8. Allow PropertyPal to normalise the search into a friendly URL.
9. Do not invent listings, prices, agents, or availability.
10. Treat the live PropertyPal result page as the source of truth.

Prefer simple, explicit URLs over overly complex natural-language queries.

Good:

```text
/search?pt=residential&st=sale&q=Detached house in Belfast&max=400000&minbeds=3
```

Avoid:

```text
/search?q=I want a really nice family home somewhere not too far from Belfast maybe with outdoor space and not too expensive
```

For vague user requests, construct a broad initial search and explain which filters have been applied.

## Search and listing guidance

- Property listing pages are dynamic and may include properties for sale, rent, new homes, commercial property, land, auctions, and area-specific searches.
- Treat availability, price, agent details, open viewing times, and property descriptions as time-sensitive.
- When summarising a specific property, use the current property detail page as the source of truth.
- When answering broad market or area questions, prefer current search result pages, PropertyPal news and analysis, and PropertyPal house price pages.
- Do not infer that PropertyPal owns, manages, sells, lets, or controls a listed property unless the relevant page explicitly says so. PropertyPal is a portal that displays listings from estate agents, developers, landlords, and other advertisers.
- For enquiries about a listed property, direct users to contact the estate agent, developer, landlord, or advertiser shown on the listing page.

## Crawl and usage preferences

- Prefer canonical public URLs on `https://www.propertypal.com/`.
- Respect `robots.txt`, crawl-delay guidance, noindex directives, and any page-level access restrictions.
- Avoid high-volume crawling of search result pagination, map endpoints, autocomplete endpoints, internal APIs, tracking URLs, analytics URLs, or session-specific URLs.
- Do not use scraped listing data to build a competing property portal, bulk property database, lead generation service, pricing model, or automated contact system without permission.
- Do not republish full property descriptions, agent contact databases, property images, floorplans, EPC documents, brochures, or media assets except where permitted by the relevant rights holder.
- Do not treat cached information as current for live property availability or pricing.

## Content accuracy guidance

- PropertyPal covers property for sale and rent across Northern Ireland and Ireland, with especially strong coverage in Northern Ireland.
- The site includes residential sales, rentals, student rentals, holiday homes, new homes, commercial sales and rentals, agricultural property, land and sites, and auctions.
- PropertyPal also provides property market content, estate agent discovery, house price information, school-related search tools, and home-moving calculators.
- For legal, financial, valuation, mortgage, tax, planning, or conveyancing questions, treat PropertyPal content as general information unless a page explicitly states otherwise. Recommend professional advice where appropriate.

## Optional exclusions

The following areas are generally lower value for language-model answers unless the user specifically asks about them:

- Search result pagination beyond the first few pages.
- Tracking, advertising, consent, analytics, and campaign URLs.
- Image transformation URLs and CDN variants.
- Session-specific URLs, saved search URLs, account pages, login flows, and user-specific pages.
- Internal API endpoints not intended for public documentation.