pure360.com
Last updated: 7/24/2026valid
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Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Spotler: Spotler offers marketers user-friendly data driven marketing software to easily engage with you audience and improve your marketing. ## Sitemaps [XML Sitemap](https://spotler.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Pages - [Ship your tool, GDPR compliant](https://spotler.com/sendpro/use/ship-tool-with-email) - [Deliverability Optimisation](https://spotler.com/sendpro/use/deliverability-optimisation) - [Spotler SendPro [Use Cases]](https://spotler.com/sendpro/use) - [SendPro demo with Nick](https://spotler.com/sendpro/demo) - [Capital ID is now Spotler](https://spotler.com/capital-id-is-now-spotler) - [Brand ID Newsletters](https://spotler.com/brandid/newsletters) - [Content Templates](https://spotler.com/brandid/content-templates) - [Spotler Brand ID](https://spotler.com/brandid) - [Mediabank](https://spotler.com/brandid/mediabank) - [Brand Book](https://spotler.com/brandid/brand-book) - [Spotler Aigent is now Spotler Chat+](https://spotler.com/aigent-is-now-chatplus) - [Wireless Services is now Spotler](https://spotler.com/wireless-services-is-now-spotler) - [SMS marketing](https://spotler.com/message/sms-marketing) - [Spotler Trust Center: info about data privacy, security & compliance](https://spotler.com/trust-center) - [Spotler Activate Search](https://spotler.com/activate-search) - [Thank you – advent](https://spotler.com/thank-you/advent) - [Inspo Wall – Christmas Marketing Hub](https://spotler.com/christmas-marketing-hub/inspowall) - [Christmas Marketing Hub](https://spotler.com/christmas-marketing-hub) - [Halloween Inspiration](https://spotler.com/halloween) - [Trial | Spotler CRM](https://spotler.com/crm/trial) - [Spotler SendPro demo](https://spotler.com/demo/sendpro) - [Black Friday Marketing Hub](https://spotler.com/black-friday-marketing-hub) - [Inspo Wall – Black Friday Marketing Hub](https://spotler.com/black-friday-marketing-hub/inspowall) - [Marketing Cloud for B2B](https://spotler.com/b2b) - [Mail+ vs. MailPro](https://spotler.com/products/mailplus-vs-mailpro) - [Q&A session on how to improve your customer experience](https://spotler.com/public-sector/session-improving-customer-experience) - [Grow with Spotler](https://spotler.com/commerce/grow-with-spotler) - [Social Publishing and Monitoring](https://spotler.com/public-sector/social-publishing-monitoring) - [Webcare for Public Sector](https://spotler.com/public-sector/webcare) - [Event Management for Public Sector](https://spotler.com/public-sector/event-management) - [Email Marketing Communication for Public Sector](https://spotler.com/public-sector/email-marketing-communication) - [Service Cloud for Customer Service](https://spotler.com/public-sector) - [Onsite Search and Merchandising](https://spotler.com/commerce/onsite-search-merchandising) - [WhatsApp, SMS and Social Media](https://spotler.com/commerce/whatsapp-sms-social-media) - [Transactional Emails](https://spotler.com/commerce/transactional-emails) - [Email Marketing Automation for Commerce](https://spotler.com/commerce/email-marketing-automation) - [Customer Data Platform (CDP)](https://spotler.com/commerce/customer-data-platform) - [Marketing Cloud for Commerce](https://spotler.com/commerce) - [Social Media Publishing for B2B](https://spotler.com/b2b/social-media-publishing) - [Conversational Marketing for B2B](https://spotler.com/b2b/conversational-marketing) - [Website Personalisation for B2B](https://spotler.com/b2b/website-personalisation) - [Event Management for B2B](https://spotler.com/b2b/event-management) - [Email Marketing Automation for B2B](https://spotler.com/b2b/email-marketing-automation) - [Trial for Spotler Message](https://spotler.com/message/trial) - [CRM and Lead Management for B2B](https://spotler.com/b2b/crm-lead-management) - [AI Analytics](https://spotler.com/ai/ai-analytics) - [Offices](https://spotler.com/offices) - [Contact Support](https://spotler.com/support) - [Spotler CRM demo](https://spotler.com/demo/crm) - [Connect trial](https://spotler.com/connect/trial) - [The Hague office](https://spotler.com/contact/office-the-hague) - [Contact Sales](https://spotler.com/sales) - [Threads](https://spotler.com/engage/channels/threads) - [TikTok](https://spotler.com/engage/channels/tiktok) - [LinkedIn](https://spotler.com/engage/channels/linkedin) - [Growth Model](https://spotler.com/growth-model) - [Spotler B2B Solution demo](https://spotler.com/demo/b2b-solution) - [Jobs](https://spotler.com/careers/jobs) - [Predictive AI](https://spotler.com/ai/predictive-ai) - [Generative AI](https://spotler.com/ai/generative-ai) - [Conversational AI](https://spotler.com/ai/conversational-ai) - [Spotler & AI](https://spotler.com/ai) - [SendPro | Message archive](https://spotler.com/sendpro/archive) - [Cart and browse abandonment recovery](https://spotler.com/solutions/use-cases/cart-and-browse-abandonment-recovery) - [Social retargeting](https://spotler.com/social-retargeting) - [Lead ads synchronisation](https://spotler.com/solutions/use-cases/lead-ads-synchronisation) - [Eazy is now Spotler](https://spotler.com/eazy-is-now-spotler) - [Spotler Message demo](https://spotler.com/demo/message) - [Spotler Message](https://spotler.com/message) - [Momice](https://spotler.com/events) - [Omnichannel Messaging Dashboard](https://spotler.com/message/dashboard) - [Event Management](https://spotler.com/solutions/use-cases/event-management) - [Customer Service](https://spotler.com/customer-service) - [Operations](https://spotler.com/operations) - [Communications](https://spotler.com/communications) - [Marketing](https://spotler.com/marketing) - [Teams](https://spotler.com/solutions/teams) - [Merchandising](https://spotler.com/activate-search/merchandising) - [Site Search](https://spotler.com/activate-search/site-search) - [Personalised Site Search](https://spotler.com/solutions/use-cases/personalised-site-search) - [Search Merchandising](https://spotler.com/activate-search/search-merchandising) - [WhatsApp Marketing](https://spotler.com/marketing/whatsapp) - [Maturity Model](https://spotler.com/maturity-model) - [Email Marketing Automation](https://spotler.com/solutions/use-cases/email-marketing-automation) - [Transactional email](https://spotler.com/solutions/use-cases/transactional-email) - [Education](https://spotler.com/solutions/industries/education) - [Healthcare](https://spotler.com/solutions/industries/healthcare) - [Travel & Tourism](https://spotler.com/solutions/industries/travel-tourism) - [Government](https://spotler.com/solutions/industries/government) - [Careers](https://spotler.com/careers) - [Real-time cross-channel campaign management](https://spotler.com/solutions/use-cases/real-time-cross-channel-campaign-management) - [Spotler ActivatePro](https://spotler.com/activatepro) - [Forms and surveys](https://spotler.com/mailplus/forms-and-surveys) - [SMS mailings](https://spotler.com/mailplus/sms-mailings) - [RSS feed to email](https://spotler.com/mailplus/rss-feed-to-email) - [Pop-ups](https://spotler.com/mailplus/pop-ups) - [Landing pages](https://spotler.com/mailplus/landing-pages) - [Newsletters](https://spotler.com/mailplus/newsletters) - [Audiences and segmentations](https://spotler.com/mailplus/audiences-and-segmentations) - [Document and image management](https://spotler.com/mailplus/document-and-image-management) - [Email Automation](https://spotler.com/mailplus/email-automation) - [Analysis and reports](https://spotler.com/mailplus/analysis-and-reports) - [Image editor](https://spotler.com/mailplus/image-editor) - [Homepage](https://spotler.com/) - [Privacy statement](https://spotler.com/privacy-statement) - [Frequently Asked Questions](https://spotler.com/activate/faq) - [Squeezely is now Spotler](https://spotler.com/squeezely-is-now-spotler) - [Shopping Minds is now Spotler](https://spotler.com/shoppingminds-is-now-spotler) - [Datatrics is now Spotler](https://spotler.com/datatrics-is-now-spotler) - [Login](https://spotler.com/login) - [Measuremail is now Spotler](https://spotler.com/measuremail-is-now-spotler) - [Media Monitor](https://spotler.com/engage/media-monitor) - [Facebook](https://spotler.com/engage/channels/facebook) - [Instagram](https://spotler.com/engage/channels/instagram) - [Live chat](https://spotler.com/engage/channels/live-chat) - [Review Platforms](https://spotler.com/engage/channels/review-platforms) - [Webpower is now Spotler](https://spotler.com/webpower-is-now-spotler) - [Tripolis is now Spotler](https://spotler.com/tripolis-is-now-spotler) - [A/B testing](https://spotler.com/mailplus/ab-testing) - [X](https://spotler.com/engage/channels/x-twitter) - [WhatsApp](https://spotler.com/engage/channels/whatsapp) - [Messaging](https://spotler.com/engage/messaging) - [Reputation & Crisis management](https://spotler.com/solutions/use-cases/reputation-crisis-management) - [Why Spotler Activate](https://spotler.com/activate/why-spotleractivate) - [Sooqr is now Spotler](https://spotler.com/sooqr-is-now-spotler) - [Omnichannel customer service](https://spotler.com/solutions/use-cases/omnichannel-customer-service) - [Workflow automation](https://spotler.com/crm/workflow-automation) - [Reporting](https://spotler.com/crm/reporting) - [Pipeline management](https://spotler.com/crm/pipeline-management) - [Customisation](https://spotler.com/crm/customisation) - [Improved conversion rates](https://spotler.com/solutions/use-cases/improved-conversion-rates) - [Contact Management](https://spotler.com/crm/contact-management) - [Website Personalisation via Spotler Activate](https://spotler.com/activate/website-personalisation) - [Realtime persuasion](https://spotler.com/activate/realtime-persuasion) - [Product Recommendations](https://spotler.com/activate/product-recommendations) - [Journey Builder](https://spotler.com/activate/journey-builder) - [Channel synchronisation](https://spotler.com/activate/channel-synchronisation) - [Audience segmentation](https://spotler.com/activate/audience-segmentation) - [A/B autopilot testing](https://spotler.com/activate/ab-autopilot-testing) - [360-Degree Customer Profile](https://spotler.com/activate/360-degree-customer-profile) - [Spotler Engage](https://spotler.com/engage) - [Spotler Mail+](https://spotler.com/mailplus) - [Success cases of Spotler Activate](https://spotler.com/activate/success-cases) - [SendPro | Real-time statistics](https://spotler.com/sendpro/realtime-statistics) - [SendPro | Advanced Templating](https://spotler.com/sendpro/advanced-templates) - [SendPro | Dynamic attachments](https://spotler.com/sendpro/dynamic-attachments) - [SendPro | Basic](https://spotler.com/sendpro/basic) - [SendPro Premium](https://spotler.com/sendpro/premium) - [Flowmailer is now Spotler](https://spotler.com/flowmailer-is-now-spotler) - [Spotler SendPro vs. Postmark](https://spotler.com/sendpro/vs-postmark) - [SendPro | Bounce Management](https://spotler.com/sendpro/bounce-management) - [eCommerce & Retail](https://spotler.com/solutions/industries/commerce) - [Industries](https://spotler.com/solutions/industries) - [Premium](https://spotler.com/activate/premium) - [Spotler SendPro](https://spotler.com/sendpro) - [Increase customer satisfaction](https://spotler.com/solutions/use-cases/increase-customer-satisfaction) - [Solutions](https://spotler.com/solutions) - [Community Management](https://spotler.com/solutions/use-cases/community-management) - [Channels](https://spotler.com/engage/channels) - [OBI4wan is now Spotler](https://spotler.com/obi4wan-is-now-spotler) - [Spotler Chat+](https://spotler.com/chatplus) - [Help Center overview](https://spotler.com/help-centers) - [Spotler MailPro](https://spotler.com/mailpro) - [Spotler CRM](https://spotler.com/crm) - [Spotler Activate](https://spotler.com/activate) - [Products](https://spotler.com/products) - [SendPro trial](https://spotler.com/sendpro/trial) - [Event agenda](https://spotler.com/agenda) - [Resources](https://spotler.com/resources) - [Success stories](https://spotler.com/success-stories) - [Guides](https://spotler.com/guides) - [Cookies](https://spotler.com/cookies) - [Get inspired](https://spotler.com/get-inspired) - [Spotler Newsletter](https://spotler.com/newsletter) - [Contact](https://spotler.com/contact) - [Disclaimer](https://spotler.com/disclaimer) - [Services](https://spotler.com/services) - [Mail+ features](https://spotler.com/mailplus/features) - [Online demo](https://spotler.com/demo) - [Pricing](https://spotler.com/pricing) - [Partners](https://spotler.com/partners) - [Quotation / price indication](https://spotler.com/quotation) - [Integrations](https://spotler.com/integrations) - [News overview](https://spotler.com/about-us/news) - [About us](https://spotler.com/about-us) - [Blog](https://spotler.com/blog) ## Integrations - [Leadinfo](https://spotler.com/integrations/leadinfo): Integrate Leadinfo with Spotler to identify ready-to-buy leads and act with personalised marketing. - [Ecommerce Integrations](https://spotler.com/integrations/ecommerce) - [Spotler API](https://spotler.com/integrations/api) - [CRM Integrations](https://spotler.com/integrations/crm) - [Spotler Connect](https://spotler.com/integrations/connect) - [Workbooks CRM](https://spotler.com/integrations/workbooks): Integrate Workbooks CRM with Spotler to create targeted and personalised marketing campaigns. - [NetSuite CRM](https://spotler.com/integrations/netsuite-crm): Integrate NetSuite CRM with Spotler to create highly targeted and automated marketing campaigns. - [Coins](https://spotler.com/integrations/coins): Sync project and customer data to send personalised updates and messages that boost client engagement. - [Microsoft Dynamics 365](https://spotler.com/integrations/microsoft-dynamics-365): Enhance your marketing campaigns by integrating Microsoft Dynamics 365 CRM with Spotler. - [Eudonet CRM](https://spotler.com/integrations/eudonet-crm): Enhance your member engagement with the integration of Eudonet’s CRM and Spotler. - [CloudSuite](https://spotler.com/integrations/cloudsuite): Integrate CloudSuite with Spotler for personalised, data-driven marketing campaigns. - [HubSpot](https://spotler.com/integrations/hubspot): Integrate HubSpot with Spotler for enhanced marketing automation and personalised campaigns. - [VTEX](https://spotler.com/integrations/vtex): Integrate VTEX with Spotler for personalised, data-driven marketing campaigns. - [Salesforce](https://spotler.com/integrations/salesforce): Integrate Salesforce with Spotler to benefit from data with a unified, real-time connection. - [ASPOS](https://spotler.com/integrations/aspos): Integrate ASPOS with Spotler to enhance your hospitality marketing and drive customer engagement. - [Archie](https://spotler.com/integrations/archie): Integrate Archie with Spotler to streamline CRM and enhance marketing effectiveness. - [AFAS](https://spotler.com/integrations/afas): Integrate AFAS with Spotler to streamline business operations and enhance marketing efficiency. - [WooCommerce](https://spotler.com/integrations/woocommerce): The integration for WooCommerce connects your (POS and) store data directly to Spotler. - [Shopify](https://spotler.com/integrations/shopify): Profiles, orders, product info and behavioural data from Shopify flow straight into Spotler. - [Shopware](https://spotler.com/integrations/shopware): Our native Shopware integration connects your store data directly to your marketing tools. - [Magento](https://spotler.com/integrations/magento): The Magento connector syncs profiles, orders, opt-ins and checkout behaviour into Spotler. - [PrestaShop](https://spotler.com/integrations/prestashop): The integration for PrestaShop connects your (POS and) store data directly to Spotler. - [Lightspeed](https://spotler.com/integrations/lightspeed): The integration for Lightspeed connects your (POS and) store data directly to Spotler. ## News - [Four top positions in the Emerce 100: Spotler shows growth once again](https://spotler.com/about-us/news/4-top-positions-in-the-emerce100-2026): In the Emerce 100, Spotler scores top positions in various categories. This makes us one of the best companies in e-business. - [Spotler Group achieves ISO 27001 recertification and expands certification to Germany](https://spotler.com/about-us/news/spotler-group-achieves-iso-27001-recertification): Following its initial ISO certification, the Spotler Group successfully completed the external audit for ISO 27001 in 2026. - [Spotler and Leadinfo join forces to deliver smarter B2B insights](https://spotler.com/about-us/news/spotler-and-leadinfo-launch-integration): By integrating Spotler and Leadinfo software, you gain direct insight into website visitors for relevant B2B campaigns. - [The first Spotler Talent Program](https://spotler.com/about-us/news/the-first-spotler-talent-program): Read more about our development journey designed to help our employees grow professionally and personally. - [Spotler Group ranks third in Aeternus Top 25 Dutch software companies 2025 ](https://spotler.com/about-us/news/spotler-group-ranks-third-in-aeternus-top-25-dutch-software-companies-2025): Spotler Group secures third place in the Aeternus Top 25 Dutch software companies 2025, driven by strong growth, high productivity per FTE and scalable profitability. - [Spotler Group strengthens brand technology offering with acquisition of Capital ID](https://spotler.com/about-us/news/spotler-acquires-capital-id): Spotler acquires a Digital Asset Management developer, Capital ID to offer Spotler customers centralised brand and asset management for their marketing channels. - [Spotler expands in Eastern Europe with acquisition of email marketing specialist Webpower Adria](https://spotler.com/about-us/news/spotler-acquires-webpower-adria): Spotler acquires Croatian based email marketing agency Webpower Adria, enhancing its growth as a marketing automation specialist in the area. - [Spotler expands UK footprint with acquisition of Hive Marketing Cloud](https://spotler.com/about-us/news/spotler-acquires-hive-marketing-cloud): Spotler acquires Hive Marketing Cloud, expanding its UK footprint and adding CDP expertise across travel, subscriptions and retail. - [Spotler expands event tech offering with acquisition of UpVisit app](https://spotler.com/about-us/news/spotler-expands-event-tech-portfolio-with-upvisit): Spotler acquires German event app UpVisit, enhancing its Event Tech suite with AI, matchmaking and mapping to elevate the attendee experience. - [Spotler launches native HubSpot integration to bring sales and marketing closer](https://spotler.com/about-us/news/spotler-launches-native-hubspot-integration): New Spotler integration with HubSpot connects sales and marketing. Sync data in real time and collaborate from one shared source of truth. - [Spotler at STA Colorado Summit 2025 ](https://spotler.com/about-us/news/spotler-at-sta-colorado-summit-2025): Spotler joins the STA Colorado Summit 2025 to help sports organisations use data smarter and unlock the commercial value of participation. - [Spotler Mail+ achieves CSA certification: even better inbox placement for our customers](https://spotler.com/about-us/news/csa-certification): Spotler Mail+ is now CSA certified, confirming that our email infrastructure meets the highest international security, privacy, and deliverability standards. - [DMEXCO 2025: Innovation and the future of ecommerce](https://spotler.com/about-us/news/dmexco-2025): Spotler is joining the Shopware stand during DMEXCO. Visit us at Hall 7.1, Stand D013 and shape your future. - [Spotler Netherlands extends contract with X for continued API access](https://spotler.com/about-us/news/spotler-netherlands-extends-contract-with-x-for-continued-api-access): The X API enables Spotler NL customers to continue tracking X messages to monitor sentiment and respond to webcare needs. - [Spotler Group welcomes Insocial to strengthen customer feedback offering](https://spotler.com/about-us/news/spotler-group-acquires-insocial): Spotler Group has acquired Insocial, a Dutch platform that helps businesses collect and act on customer feedback. - [Spotler Group strengthens event portfolio with acquisition of Let’s Get Digital](https://spotler.com/about-us/news/spotler-group-strengthens-event-portfolio-with-acquisition-of-lets-get-digital): Spotler Group is pleased to announce the acquisition of Let's Get Digital, a leading event technology provider. - [Spotler announces a strategic AI Marketing role: Chief AI Officer](https://spotler.com/about-us/news/spotler-announces-a-strategic-ai-marketing-role-chief-ai-officer): With Dr Björn Goerke moving into the new CAIO role, Oliver Schmieder has taken over his role as the Managing Director of Spotler DACH. - [ActivatePro: A new name for our CDP](https://spotler.com/about-us/news/activatepro-a-new-name-for-our-cdp): The CrossEngage CDP has a new name! From now on, it will be known as ActivatePro. - [Spotler Group obtains ISO 27001:2022 certification ](https://spotler.com/about-us/news/spotler-group-obtains-iso-27001-certification): Spotler Group obtained the latest version of the ISO 27001 certificate and meets all requirements for proper information security. - [Spotler Becomes a Gold Technology Partner of Shopware](https://spotler.com/about-us/news/spotler-becomes-a-gold-technology-partner-of-shopware): We are proud to announce that Spotler has become a Gold Technology Partner of Shopware. - [Spotler Group acquires RedEye to continue its European growth as the leading Marketing Automation Solution Provider](https://spotler.com/about-us/news/spotler-group-acquires-redeye): Spotler Group acquires UK-based RedEye. This acquisition aims to enhance Spotler's offerings and expand its market influence. - [Spotler Group Strengthens Position in Event Sector with Acquisition of Evisit](https://spotler.com/about-us/news/spotler-group-acquires-evisit): Spotler Group acquires Evisit, enhancing event management capabilities and complementing the recent Momice acquisition. - [Spotler Group further expands its portfolio with the acquisition of Momice](https://spotler.com/about-us/news/spotler-group-acquires-momice): Spotler Group announces the acquisition of Momice, a developer of event registration software for marketers and event managers. - [OBI4wan, Spotler Nederland and Squeezely continue as one organisation](https://spotler.com/about-us/news/obi4wan-spotler-nederland-and-squeezely-continue-as-one-organisation): The merger gives us more power to further develop marketing software solutions and increase services. - [Introducing Spotler Activate, a new name for our CDP](https://spotler.com/about-us/news/introducing-spotleractivate-a-new-name-for-our-cdp): We're introducing a single platform for our CDP. Spotler Activate, unites the activities of Squeezely, Sooqr, Datatrics and Shopping Minds. - [Spotler Group invests in AI and German market by acquiring CrossEngage](https://spotler.com/about-us/news/spotler-group-acquires-crossengage): Adding AI driven predictive modelling and audiences to the current Spotler platforms makes these platforms more powerful in use for Spotler customers. - [Spotler Group expands portfolio with the acquisition of Buckles](https://spotler.com/about-us/news/spotler-group-acquires-buckles): Spotler Group acquires the developer of an (international) connection platform Buckles. - [Really Simple Systems is now Spotler CRM](https://spotler.com/about-us/news/really-simple-systems-is-now-spotler-crm): In August 2023, Really Simple Systems joined Spotler Group, enhancing our B2B marketing offering. Now, we move into the next phase, with the exciting launch of Spotler CRM, the marketer's CRM. - [Spotler Activate RFM: Get even better insight into your target audiences](https://spotler.com/about-us/news/rfm-get-better-insight-into-your-audiences): Our Premium RFM module gives you the opportunity to better understand customer segments and create targeted campaigns across different channels. ## Blog - [What is the difference between segmentation and personalisation?](https://spotler.com/blog/what-is-the-difference-between-segmentation-and-personalisation): Segmentation and personalisation aren't the same — discover how combining both transforms generic campaigns into genuinely relevant experiences. - [How do you align your website content with your lead generation goals?](https://spotler.com/blog/how-do-you-align-your-website-content-with-your-lead-generation-goals): Turn website content into a lead generation engine by matching the right message to every stage of the buyer journey. - [What is lead generation and how does it work for B2B companies?](https://spotler.com/blog/what-is-lead-generation-and-how-does-it-work-for-b2b-companies): Discover how B2B lead generation works, from MQLs to automation — and which strategies actually build pipeline. - [How do forms affect conversion rates on B2B websites?](https://spotler.com/blog/how-do-forms-affect-conversion-rates-on-b2b-websites): Too many form fields kill B2B conversions — discover what actually works to turn visitors into leads. - [What is behavioural personalisation and how is it used?](https://spotler.com/blog/what-is-behavioural-personalisation-and-how-is-it-used): Discover how behavioural personalisation uses real user actions to deliver relevant experiences that drive conversions. - [How do you turn your website into a lead generation machine?](https://spotler.com/blog/how-do-you-turn-your-website-into-a-lead-generation-machine): Discover how smart automation, personalisation, and strategic CTAs transform your website into a powerful lead generation machine. - [How do you personalise your website for different stages of the buyer journey?](https://spotler.com/blog/how-do-you-personalise-your-website-for-different-stages-of-the-buyer-journey): Discover how buyer-stage website personalisation turns more visitors into customers — a practical, stage-by-stage guide. - [What is lead scoring and why does it matter?](https://spotler.com/blog/what-is-lead-scoring-and-why-does-it-matter): Discover how lead scoring works, when to use it, and how to build a model that drives real results. - [Why is your website not generating enough leads?](https://spotler.com/blog/why-is-your-website-not-generating-enough-leads): Is your website attracting visitors but failing to convert them? Discover the real reasons — and the fixes. - [How does mobile experience affect B2B website conversions?](https://spotler.com/blog/how-does-mobile-experience-affect-b2b-website-conversions): Mobile accounts for up to 60% of B2B traffic — poor UX silently kills conversions before desktop ever gets the chance. - [What are the most effective lead generation channels for B2B?](https://spotler.com/blog/what-are-the-most-effective-lead-generation-channels-for-b2b): Email, LinkedIn, SEO, and webinars lead B2B pipeline growth — discover which channels deliver the highest ROI. - [What is the difference between a lead, MQL and SQL?](https://spotler.com/blog/what-is-the-difference-between-a-lead-mql-and-sql): Not all leads are equal. Learn how MQLs and SQLs differ — and why it matters for revenue. - [How do you use website personalisation to generate more qualified leads?](https://spotler.com/blog/how-do-you-use-website-personalisation-to-generate-more-qualified-leads): Discover how website personalisation filters out poor-fit visitors and converts the right ones into qualified leads. - [What are the biggest barriers to website conversion?](https://spotler.com/blog/what-are-the-biggest-barriers-to-website-conversion): Slow pages, weak CTAs, and checkout friction are silently killing your conversions — here's how to fix them. - [How do you get started with website personalisation for B2B?](https://spotler.com/blog/how-do-you-get-started-with-website-personalisation-for-b2b): Learn how to start B2B website personalisation using data, segmentation, and targeted content — without a complex tech stack. - [How do you build a CRO strategy for your B2B website?](https://spotler.com/blog/how-do-you-build-a-cro-strategy-for-your-b2b-website): Discover how to build a B2B CRO strategy that removes conversion barriers and drives more qualified leads from existing traffic. - [What is the difference between inbound and outbound lead generation?](https://spotler.com/blog/what-is-the-difference-between-inbound-and-outbound-lead-generation): Inbound pulls leads in, outbound pushes messages out — discover which strategy suits your business best. - [How does user behaviour affect your website conversion rate?](https://spotler.com/blog/how-does-user-behaviour-affect-your-website-conversion-rate): Discover how bounce rate, form abandonment, and page speed silently kill conversions — and what to do about it. - [What data do you need to personalise your website?](https://spotler.com/blog/what-data-do-you-need-to-personalise-your-website): First-party, zero-party, CRM data — discover exactly what you need to personalise your website effectively and compliantly. - [Why do website visitors expect a personalised experience?](https://spotler.com/blog/why-do-website-visitors-expect-a-personalised-experience): Personalisation is now the default expectation. Here's why visitors demand it and what to do. - [How do CRO and website personalisation work together?](https://spotler.com/blog/how-do-cro-and-website-personalisation-work-together): CRO reveals where visitors drop off — personalisation fixes it differently for each segment. Here's how they work together. - [What is the difference between CRO and SEO?](https://spotler.com/blog/what-is-the-difference-between-cro-and-seo): SEO drives traffic, CRO converts it — discover how both disciplines work together to maximise your marketing results. - [How does website personalisation work?](https://spotler.com/blog/how-does-website-personalisation-work): Discover how website personalisation uses visitor data to deliver tailored experiences that convert — and what to measure. - [How do you measure the ROI of your conversion rate optimisation efforts?](https://spotler.com/blog/how-do-you-measure-the-roi-of-your-conversion-rate-optimisation-efforts): Discover how to measure CRO ROI accurately — with real formulas, key metrics, and timelines that reveal true commercial impact. - [How do you reduce bounce rate and increase time on page?](https://spotler.com/blog/how-do-you-reduce-bounce-rate-and-increase-time-on-page): Fix bounce rate for good — discover what actually drives visitors away and how to keep them engaged. - [How do you optimise your call-to-action for more B2B leads?](https://spotler.com/blog/how-do-you-optimise-your-call-to-action-for-more-b2b-leads): Struggling to convert B2B traffic? Discover what makes CTAs work — from copy and placement to testing and personalisation. - [How do you use behavioural data to improve your lead generation strategy?](https://spotler.com/blog/how-do-you-use-behavioural-data-to-improve-your-lead-generation-strategy): Discover how behavioural data transforms lead generation by revealing real buying intent beyond demographics. - [What are the most common challenges with customer data platform software?](https://spotler.com/blog/what-are-the-most-common-challenges-with-customer-data-platform-software): CDP software promises unified customer data, but integration, compliance, and adoption hurdles trip up many teams. Here's what to expect. - [What is the difference between A/B testing and multivariate testing?](https://spotler.com/blog/what-is-the-difference-between-a-b-testing-and-multivariate-testing): A/B testing vs. multivariate testing — discover which method fits your traffic, goals, and optimisation strategy. - [Why do B2B companies need customer data platform software?](https://spotler.com/blog/why-do-b2b-companies-need-customer-data-platform-software): Fragmented B2B data is costing you deals. Discover how customer data platform software unifies it into action. - [What is the difference between a CRM and a CDP?](https://spotler.com/blog/what-is-the-difference-between-a-crm-and-a-cdp): CRM manages sales relationships; CDP unifies behavioural data at scale. Learn which your business actually needs. - [How does A/B testing actually work?](https://spotler.com/blog/how-does-a-b-testing-actually-work): Split audiences, test one variable, and let data decide — here's how A/B testing actually drives smarter marketing decisions. - [What data sources can customer data platform software unify?](https://spotler.com/blog/what-data-sources-can-customer-data-platform-software-unify): From CRM to e-commerce, discover every data source a customer data platform unifies — and why it transforms marketing. - [How does website personalisation impact the customer journey?](https://spotler.com/blog/how-does-website-personalisation-impact-the-customer-journey): Discover how website personalisation transforms the customer journey, from first visit to post-purchase retention. - [How does customer data platform software support omnichannel marketing?](https://spotler.com/blog/how-does-customer-data-platform-software-support-omnichannel-marketing): Discover how customer data platform software connects channels, unifies data, and powers personalised omnichannel marketing at scale. - [How do you build an A/B testing roadmap for your marketing team?](https://spotler.com/blog/how-do-you-build-an-a-b-testing-roadmap-for-your-marketing-team): Learn how to build an A/B testing roadmap — from prioritising tests with the ICE framework to scaling experiments across channels. - [What are AI-powered customer segmentation techniques?](https://spotler.com/blog/what-are-ai-powered-customer-segmentation-techniques): Discover how AI-powered customer segmentation uses machine learning to automatically group customers by behavior and preferences, delivering superior targeting accuracy. - [What is predictive lead generation using AI?](https://spotler.com/blog/what-is-predictive-lead-generation-using-ai): Discover how AI identifies high-converting prospects before they show buying intent, transforming your lead generation strategy. - [How does AI enhance omnichannel marketing strategies?](https://spotler.com/blog/how-does-ai-enhance-omnichannel-marketing-strategies): Discover how AI transforms fragmented marketing into seamless customer journeys across every touchpoint. - [How does AI optimize customer journey mapping?](https://spotler.com/blog/how-does-ai-optimize-customer-journey-mapping): Discover how AI transforms customer journey mapping with predictive analytics, real-time personalization, and automated insights that boost conversions. - [How do AI algorithms detect marketing fraud?](https://spotler.com/blog/how-do-ai-algorithms-detect-marketing-fraud): Discover how AI algorithms protect marketing budgets by detecting click fraud, bot traffic, and fake conversions in real-time campaigns. - [How does AI marketing impact customer privacy?](https://spotler.com/blog/how-does-ai-marketing-impact-customer-privacy): Discover how AI marketing affects customer privacy and learn practical solutions for compliance. - [How do recommendation engines increase sales conversion?](https://spotler.com/blog/how-do-recommendation-engines-increase-sales-conversion): Discover how AI-powered recommendation engines boost sales conversions through personalised product suggestions and reduced decision fatigue. - [Why do emails go to spam folders?](https://spotler.com/blog/why-do-emails-go-to-spam-folders): Discover why emails land in spam and proven strategies to reach the inbox every time. - [What can you A/B test on your website?](https://spotler.com/blog/what-can-you-a-b-test-on-your-website): From CTAs to checkout flows, learn which website elements to A/B test for maximum conversion impact. - [What is real-time personalization with AI?](https://spotler.com/blog/what-is-real-time-personalization-with-ai): AI personalization delivers instant, customized experiences using machine learning to boost engagement and conversions. - [What is the future of AI marketing in 2026?](https://spotler.com/blog/what-is-the-future-of-ai-marketing): Discover how AI marketing will transform customer experiences through predictive analytics and automation by 2026. - [How can AI improve content marketing effectiveness?](https://spotler.com/blog/how-can-ai-improve-content-marketing-effectiveness): Discover how AI transforms content marketing through automation, personalization, and predictive analytics for better engagement. - [What are the ethical considerations of AI marketing?](https://spotler.com/blog/what-are-the-ethical-considerations-of-ai-marketing): Navigate AI marketing ethics: privacy protection, bias prevention, transparency strategies for responsible implementation. - [What are AI marketing attribution models?](https://spotler.com/blog/what-are-ai-marketing-attribution-models): Discover how AI attribution models revolutionize marketing insights by tracking complex customer journeys across channels. - [How can AI improve marketing ROI measurement?](https://spotler.com/blog/how-can-ai-improve-marketing-roi-measurement): Discover how AI transforms marketing ROI measurement with automated attribution, predictive analytics, and real-time insights for better decisions. - [What is conversational AI in marketing?](https://spotler.com/blog/what-is-conversational-ai-in-marketing): Discover how conversational AI transforms marketing with intelligent customer interactions that scale effortlessly and drive conversions. - [How long should you run an A/B test?](https://spotler.com/blog/how-long-should-you-run-an-a-b-test): Running A/B tests too short skews results. Discover the right duration, sample size, and when to stop. - [Which A/B testing tool is right for your B2B website?](https://spotler.com/blog/which-a-b-testing-tool-is-right-for-your-b2b-website): Not all A/B testing tools suit B2B needs — discover what features actually matter for low-traffic, long-cycle websites. - [What is statistical significance in A/B testing?](https://spotler.com/blog/what-is-statistical-significance-in-a-b-testing): Learn what statistical significance really means in A/B testing — and why a significant result isn't always enough to act on. - [How does customer data platform software connect online and offline data?](https://spotler.com/blog/how-does-customer-data-platform-software-connect-online-and-offline-data): Fragmented customer data costs you conversions — learn how a CDP stitches every touchpoint into one actionable profile. - [Why are most websites losing conversions without A/B testing?](https://spotler.com/blog/why-are-most-websites-losing-conversions-without-a-b-testing): Websites lose conversions silently without A/B testing — discover what to test first and when to start. - [AI will soon be buying on behalf of your customers. What will you do next?](https://spotler.com/blog/agentic-commerce-next-steps): Discover what agentic commerce means for your online shop and how Spotler helps you turn every AI transaction into a genuine customer relationship. - [What are things that can be personalized?](https://spotler.com/blog/what-are-things-that-can-be-personalized): From email subject lines to full customer journeys, personalisation touches everything — here's exactly what's possible. - [What elements on a landing page are worth A/B testing?](https://spotler.com/blog/what-elements-on-a-landing-page-are-worth-a-b-testing): Five landing page elements drive most conversions — learn which to A/B test first for the fastest results. - [3 things email marketers hand over to AI too quickly](https://spotler.com/blog/3-things-email-marketers-hand-over-to-ai-too-quickly): Many email marketers use AI, but don’t get the most out of it. Discover how to use AI more intelligently to create better emails. - [What are the five types of websites?](https://spotler.com/blog/what-are-the-five-types-of-websites): Learn the five types of websites and which one is right for your business — with practical guidance on each. - [How do you use A/B testing to improve landing page conversions?](https://spotler.com/blog/how-do-you-use-a-b-testing-to-improve-landing-page-conversions): Master A/B testing for landing pages: what to test first, how much traffic you need, and when to call a winner. - [How do you use firmographic data to personalise your B2B website?](https://spotler.com/blog/how-do-you-use-firmographic-data-to-personalise-your-b2b-website): Discover how firmographic data transforms generic B2B websites into personalised experiences that drive conversions. - [What is the difference between first-party and third-party data in a CDP?](https://spotler.com/blog/what-is-the-difference-between-first-party-and-third-party-data-in-a-cdp): First-party vs third-party data in a CDP — know the difference to personalise smarter and stay GDPR-compliant. - [How to personalize a website?](https://spotler.com/blog/how-to-personalize-a-website): Discover how website personalisation works — from data types and tools to strategies that turn every visit into a relevant, high-converting experience. - [What is demand generation and how is it different from lead generation?](https://spotler.com/blog/what-is-demand-generation-and-how-is-it-different-from-lead-generation): Demand gen creates the audience. Lead gen converts it. Here's how both strategies work together to drive B2B revenue. - [What is a latent customer need?](https://spotler.com/blog/what-is-a-latent-customer-need): Customers can't always voice what they truly need — here's how to uncover those hidden signals. - [What is a good CVR rate?](https://spotler.com/blog/what-is-a-good-cvr-rate): Most industries target 2–5% CVR, but trajectory beats benchmarks. Discover what really drives conversions. - [How do you combine A/B testing with website personalisation?](https://spotler.com/blog/how-do-you-combine-a-b-testing-with-website-personalisation): Run smarter experiments by combining A/B testing with personalisation — discover which version truly works for each audience segment. - [How do you set up SPF, DKIM and DMARC for email authentication?](https://spotler.com/blog/how-to-set-up-spf-dkim-and-dmarc): Learn how to set up SPF, DKIM and DMARC step by step, why each record matters, and how Spotler SendPro keeps email authentication managed for you. - [What are the touchpoints in the customer journey?](https://spotler.com/blog/what-are-the-touchpoints-in-the-customer-journey): From first impression to loyal advocate — learn how to identify, map, and optimise every customer touchpoint. - [What are the 4 D’s of personalization?](https://spotler.com/blog/what-are-the-4-ds-of-personalization): Discover the 4 D's of personalisation framework and how Data, Decisioning, Design, and Distribution work together to power truly relevant customer experiences. - [What is CTR vs CVR?](https://spotler.com/blog/what-is-ctr-vs-cvr): CTR measures clicks; CVR measures conversions — but knowing which to optimise first can transform your funnel performance. - [What are common website red flags?](https://spotler.com/blog/what-are-common-website-red-flags): Learn to spot website red flags — from missing HTTPS to fake reviews — before they catch you out. - [What does 3% conversion rate mean?](https://spotler.com/blog/what-does-3-conversion-rate-mean): A 3% conversion rate sounds solid — but is it? Industry benchmarks reveal the surprising truth. - [How do you know when an A/B test is successful?](https://spotler.com/blog/how-do-you-know-when-an-a-b-test-is-successful): A/B test success requires both statistical and practical significance — discover what really determines a reliable, actionable winner. - [What are the 7 principles of conversion?](https://spotler.com/blog/what-are-the-7-principles-of-conversion): Master the 7 conversion principles that turn browsers into buyers — and learn which to optimise first. - [Why is your website getting traffic but no leads?](https://spotler.com/blog/why-is-your-website-getting-traffic-but-no-leads): High traffic, zero leads? Uncover the conversion blockers quietly draining your funnel — and how to fix them. - [How do you set up an A/B test for a B2B website?](https://spotler.com/blog/how-do-you-set-up-an-a-b-test-for-a-b2b-website): Master B2B A/B testing: what to test, how much traffic you need, and how to turn results into real conversions. - [What is the 80 20 rule in ecommerce?](https://spotler.com/blog/what-is-the-80-20-rule-in-ecommerce): 80% of ecommerce revenue comes from just 20% of customers — here's how to find and keep them. - [How do you use personalisation to boost your conversion rate?](https://spotler.com/blog/how-do-you-use-personalisation-to-boost-your-conversion-rate): Discover how behavioural, contextual, and lifecycle personalisation turns generic campaigns into measurable conversion wins. - [What is a good conversion rate for a B2B website?](https://spotler.com/blog/what-is-a-good-conversion-rate-for-a-b2b-website): B2B conversion rates average 2–5% — but what truly counts as "good" may surprise you. - [What are the 7 steps of a marketing communication plan?](https://spotler.com/blog/what-are-the-7-steps-of-a-marketing-communication-plan): Learn the 7 essential steps to build a marketing communication plan that drives real, measurable results. - [Is a 20% conversion rate good?](https://spotler.com/blog/is-a-20-conversion-rate-good): A 20% conversion rate sounds impressive — but is it truly good for your business? Find out what the benchmarks say. - [What is conversion rate optimisation and why should B2B marketers care?](https://spotler.com/blog/what-is-conversion-rate-optimisation-and-why-should-b2b-marketers-care): B2B CRO explained: benchmarks, conversion killers, testing strategy, and tools to turn more visitors into qualified leads. - [What is an example of conversion rate optimization?](https://spotler.com/blog/what-is-an-example-of-conversion-rate-optimization): From button colour to checkout flow, discover real-world CRO examples that turn more visitors into conversions. - [How does A/B testing help you turn website visitors into leads?](https://spotler.com/blog/how-does-a-b-testing-help-you-turn-website-visitors-into-leads): Stop guessing what converts — A/B testing reveals exactly which headlines, CTAs, and forms turn visitors into leads. - [How do you use A/B test results to personalise your website?](https://spotler.com/blog/how-do-you-use-a-b-test-results-to-personalise-your-website): Turn A/B test winners into targeted experiences — discover how to personalise your website using real visitor data. - [How to optimise conversion rate?](https://spotler.com/blog/how-to-optimise-conversion-rate): Discover proven CRO strategies — from A/B testing to personalisation — that remove friction and boost conversions. - [How many visitors do you need to run a valid A/B test?](https://spotler.com/blog/how-many-visitors-do-you-need-to-run-a-valid-a-b-test): Need 1,000+ visitors per variant for valid A/B tests? Discover the exact sample size formula that prevents costly false positives. - [What is A/B testing and why does it matter for your website?](https://spotler.com/blog/what-is-a-b-testing-and-why-does-it-matter-for-your-website): Discover how A/B testing turns website guesswork into data-driven decisions that genuinely improve conversions. - [Can customer data platform software improve customer retention?](https://spotler.com/blog/can-customer-data-platform-software-improve-customer-retention): Customer data platform software can transform retention — here's how unified data reduces churn and builds lasting loyalty. - [Why is customer data platform software important for marketers?](https://spotler.com/blog/why-is-customer-data-platform-software-important-for-marketers): Fragmented customer data is costing marketers results — discover how CDP software turns scattered insights into action. - [How do you get your team to actually use customer data platform software?](https://spotler.com/blog/how-do-you-get-your-team-to-actually-use-customer-data-platform-software): CDP adoption is where most implementations fail. Here's how to change that for your team. - [When should a business invest in customer data platform software?](https://spotler.com/blog/when-should-a-business-invest-in-customer-data-platform-software): Is fragmented customer data costing your business revenue? Discover exactly when a CDP investment pays off. - [What are the best customer data platform software options in 2026?](https://spotler.com/blog/what-are-the-best-customer-data-platform-software-options): Discover which customer data platform software leads in 2026 — and how to choose the right CDP for your team. - [Checklist: How to prepare your organisation for WhatsApp usernames ](https://spotler.com/blog/checklist-whatsapp-usernames): WhatsApp is replacing phone numbers with Scoped IDs. Use this checklist to check what your organisation needs to change. - [What are the benefits of customer data platform software?](https://spotler.com/blog/what-are-the-benefits-of-customer-data-platform-software): Discover how customer data platform software eliminates data silos and powers personalised marketing that actually converts. - [How does customer data platform software enable real-time personalization?](https://spotler.com/blog/how-does-customer-data-platform-software-enable-real-time-personalization): Discover how customer data platform software turns fragmented signals into real-time, personalised experiences that actually convert. - [What’s the best customer data platform for small businesses?](https://spotler.com/blog/whats-the-best-customer-data-platform-for-small-businesses): Small business CDPs explained — what they do, what to look for, and how to choose the right one. - [How does a CDP improve marketing?](https://spotler.com/blog/how-does-a-cdp-improve-marketing): Discover how a Customer Data Platform unifies scattered data into actionable profiles that drive smarter, more personalised marketing. - [What does CDP stand for in advertising?](https://spotler.com/blog/what-does-cdp-stand-for-in-advertising): Discover how a customer data platform (CDP) unifies fragmented data to sharpen ad targeting and drive smarter campaign performance. - [What is CDP vs CRM?](https://spotler.com/blog/what-is-cdp-vs-crm): CDP or CRM? Understand the key differences and which system your business truly needs. - [Where does CDP stand for?](https://spotler.com/blog/where-does-cdp-stand-for): CDP stands for Customer Data Platform — discover how it unifies data, enables personalisation, and transforms your marketing strategy. - [What is CDP in performance marketing?](https://spotler.com/blog/what-is-cdp-in-performance-marketing): Fragmented customer data is killing campaign performance. Discover how a CDP fixes that in 2026. - [Can a small business use a CDP?](https://spotler.com/blog/can-a-small-business-use-a-cdp): Fragmented customer data costs small businesses growth. Discover how a CDP unifies it — affordably. - [What are the most common data platforms?](https://spotler.com/blog/what-are-the-most-common-data-platforms): CDP, DMP, data warehouse — confused? Discover which data platform your marketing team truly needs. - [GDMA Email Benchmark 2026: fewer peaks, steadier sending ](https://spotler.com/blog/gdma-email-benchmark-2026): Email marketing held its ground in 2025. Open rates edged upward, click behaviour recovered, and marketers spread their campaigns more evenly across the year. - [What are examples of CDP?](https://spotler.com/blog/what-are-examples-of-cdp): Discover real-world CDP examples — from win-back campaigns to churn prediction — and why marketers need one now. - [What are the customer data platform tools?](https://spotler.com/blog/what-are-the-customer-data-platform-tools): Scattered customer data costing you conversions? Discover how CDP tools unify it into actionable profiles. - [Your Lovable emails aren’t reaching the inbox, here’s how to fix it](https://spotler.com/blog/your-lovable-emails-arent-reaching-the-inbox-heres-how-to-fix-it): Your Lovable app is shipping. The welcome emails are wired up, the password resets work, and your test inbox looks great. Then the open rates come in. They're not great. You check your spam folder from a Gmail account you don't normally use, and there it is. Your welcome email. Sitting in spam, between the vitamin offers and the watch ads. - [What is a CDP used for?](https://spotler.com/blog/what-is-a-cdp-used-for): Discover what a CDP is, how it works, and why unified customer data transforms personalised marketing results. - [Do I need a customer data platform?](https://spotler.com/blog/do-i-need-a-customer-data-platform): Is fragmented customer data holding back your marketing? Discover whether your business needs a CDP. - [Spain’s email marketing comeback: what the GDMA Benchmark 2025 really tells us](https://spotler.com/blog/spain-email-marketing-gdma-benchmark): Spain's 2025 GDMA email benchmark shows a major deliverability turnaround, but opens, clicks and spam complaints reveal where the real work still lies. - [What Sweden can teach the rest of Europe about email marketing](https://spotler.com/blog/what-sweden-can-teach-the-rest-of-europe-about-email-marketing): Every year, the GDMA Email Benchmark gives us a rare look across borders: billions of emails, thirty-plus countries, one shared dataset. - [Will CRM be replaced by AI?](https://spotler.com/blog/will-crm-be-replaced-by-ai): AI isn't killing CRM — it's making it smarter. Here's what's really changing and why it matters. - [What are the 4 types of customer data?](https://spotler.com/blog/what-are-the-4-types-of-customer-data): Not all customer data is equal. Learn which of the 4 types powers smarter personalisation and GDPR-compliant marketing. - [Email tracking pixels and consent: what European senders need to know in 2026](https://spotler.com/blog/email-tracking-pixels-consent-france-and-italy): The French CNIL and Italy's Garante have both published rules on tracking pixels in email. We explain what's changed and how to adapt or prepare. - [What are the 4 types of CRM?](https://spotler.com/blog/what-are-the-4-types-of-crm): Not all CRMs are the same. Learn which of the 4 types actually fits your business needs. - [What is the best customer data platform?](https://spotler.com/blog/what-is-the-best-customer-data-platform): Not all CDPs are equal — learn what separates the best customer data platforms from the rest. - [What is the difference between WhatsApp marketing and social media marketing?](https://spotler.com/blog/what-is-the-difference-between-whatsapp-marketing-and-social-media-marketing): WhatsApp vs. social media marketing — discover which channel drives real results and why smart brands use both. - [What are the rules and restrictions for WhatsApp marketing?](https://spotler.com/blog/what-are-the-rules-and-restrictions-for-whatsapp-marketing): WhatsApp marketing has strict rules — learn what consent, templates, and GDPR compliance really demand before messaging customers. - [How does AI optimize pricing strategies?](https://spotler.com/blog/how-does-ai-optimize-pricing-strategies): Discover how AI revolutionizes pricing with machine learning algorithms that boost revenue automatically. - [TikTok Shop is coming to the Netherlands and your phone number is the new email address](https://spotler.com/blog/tiktok-shop-is-coming-whatsapp-will-grow): TikTok Shop is launching in the Netherlands. Here's what it means for marketers, Commerce platforms, and why WhatsApp matters more than ever. - [How do you personalize WhatsApp marketing messages?](https://spotler.com/blog/how-do-you-personalize-whatsapp-marketing-messages): Generic WhatsApp blasts kill engagement — here's how personalisation transforms your messaging results. - [The overlooked opportunity with Lovable: how easy it is to choose GDPR-proof email sending.](https://spotler.com/blog/eu-residency-for-lovable-emails): With more and more projects being shipped within days rather than weeks, privacy is an often overlooked element of your app. Learn how to make the difference. - [How does WhatsApp marketing compare to SMS marketing?](https://spotler.com/blog/how-does-whatsapp-marketing-compare-to-sms-marketing): WhatsApp drives higher engagement; SMS guarantees reach. Discover which channel fits your strategy — and when both win. - [How do you avoid being blocked or reported in WhatsApp marketing?](https://spotler.com/blog/how-do-you-avoid-being-blocked-or-reported-in-whatsapp-marketing): Protect your WhatsApp Business account from blocks and bans with proven consent-first marketing strategies. - [What are the best use cases for WhatsApp marketing in e-commerce?](https://spotler.com/blog/what-are-the-best-use-cases-for-whatsapp-marketing-in-e-commerce): WhatsApp marketing drives e-commerce revenue through abandoned cart recovery, order alerts, and personalised campaigns — here's how. - [How do you re-engage inactive customers with WhatsApp marketing?](https://spotler.com/blog/how-do-you-re-engage-inactive-customers-with-whatsapp-marketing): WhatsApp win-back campaigns outperform email — discover segmentation tactics and message strategies that revive inactive customers. - [How do you use WhatsApp marketing for post-purchase communication?](https://spotler.com/blog/how-do-you-use-whatsapp-marketing-for-post-purchase-communication): Turn one-time buyers into loyal customers using WhatsApp post-purchase communication that actually gets read. - [Can small businesses use WhatsApp marketing effectively?](https://spotler.com/blog/can-small-businesses-use-whatsapp-marketing-effectively): Small businesses can run effective WhatsApp marketing — here's how consent, format, and strategy make the difference. - [How do you automate WhatsApp marketing messages?](https://spotler.com/blog/how-do-you-automate-whatsapp-marketing-messages): Automate WhatsApp marketing with the Business API, Meta-approved templates, and behaviour-based workflows — at scale. - [What are the biggest mistakes in WhatsApp marketing?](https://spotler.com/blog/what-are-the-biggest-mistakes-in-whatsapp-marketing): Discover the WhatsApp marketing mistakes that damage engagement, risk account bans, and break GDPR rules — and how to fix them. - [How do you use WhatsApp marketing for lead generation?](https://spotler.com/blog/how-do-you-use-whatsapp-marketing-for-lead-generation): WhatsApp open rates dwarf email — here's how to turn conversations into qualified leads at scale. - [What is the US CLOUD Act?](https://spotler.com/blog/what-is-the-us-cloud-act): Discover what the US CLOUD Act means for GDPR, data sovereignty and choosing between US and EU cloud or SaaS providers. - [What is the role of chatbots in WhatsApp marketing?](https://spotler.com/blog/what-is-the-role-of-chatbots-in-whatsapp-marketing): WhatsApp chatbots turn missed messages into conversions — here's how to make them work for your marketing. - [What metrics should you track in WhatsApp marketing?](https://spotler.com/blog/what-metrics-should-you-track-in-whatsapp-marketing): Six WhatsApp metrics reveal whether your campaigns truly convert — or quietly erode audience trust. - [How do you integrate WhatsApp marketing with your CRM?](https://spotler.com/blog/how-do-you-integrate-whatsapp-marketing-with-your-crm): Disconnected WhatsApp marketing kills relevance. Learn how CRM integration transforms it into a data-driven, high-response channel. - [How can WhatsApp be used for marketing?](https://spotler.com/blog/how-can-whatsapp-be-used-for-marketing): WhatsApp's open rates crush email — here's how to build compliant, automated campaigns that actually convert. - [Can WhatsApp marketing replace traditional customer service channels?](https://spotler.com/blog/can-whatsapp-marketing-replace-traditional-customer-service-channels): WhatsApp can't replace traditional support alone — discover how smart multi-channel integration drives faster responses and stronger retention. - [How do you start WhatsApp marketing for your business?](https://spotler.com/blog/how-do-you-start-whatsapp-marketing-for-your-business): WhatsApp open rates crush email — here's how to launch compliant, high-converting campaigns for your business. - [What is conversational marketing and how does WhatsApp fit in?](https://spotler.com/blog/what-is-conversational-marketing-and-how-does-whatsapp-fit-in): Discover how conversational marketing drives conversions — and why WhatsApp is the channel your strategy is missing. - [What types of businesses benefit most from WhatsApp marketing?](https://spotler.com/blog/what-types-of-businesses-benefit-most-from-whatsapp-marketing): E-commerce, healthcare, hospitality and more see strong results — find out why WhatsApp marketing outperforms email for these industries. - [How do you write effective WhatsApp marketing messages?](https://spotler.com/blog/how-do-you-write-effective-whatsapp-marketing-messages): WhatsApp marketing works — but only when messages feel personal, timely, and relevant. Here's how to get it right. - [How do you segment your audience for WhatsApp marketing?](https://spotler.com/blog/how-do-you-segment-your-audience-for-whatsapp-marketing): Stop broadcasting to everyone. Smart WhatsApp audience segmentation drives higher engagement, fewer opt-outs, and stronger conversions. - [How do you get customer consent for WhatsApp marketing?](https://spotler.com/blog/how-do-you-get-customer-consent-for-whatsapp-marketing): WhatsApp marketing requires explicit opt-in consent — here's how to collect, log, and manage it compliantly. - [Can you do marketing on WhatsApp?](https://spotler.com/blog/can-you-do-marketing-on-whatsapp): WhatsApp marketing delivers higher open rates than email — here's how to do it legally and effectively. - [How do I promote my WhatsApp?](https://spotler.com/blog/how-do-i-promote-my-whatsapp): Grow your WhatsApp subscribers with proven cross-channel strategies — from website links to Click-to-WhatsApp ads. - [How does AI transform influencer marketing campaigns?](https://spotler.com/blog/how-does-ai-transform-influencer-marketing-campaigns): AI revolutionizes influencer marketing through automated discovery, content creation, and real-time performance optimization for better ROI. - [How to get WhatsApp marketing?](https://spotler.com/blog/how-to-get-whatsapp-marketing): Get WhatsApp marketing right — from API access and opt-ins to automation tools that actually scale. - [Can I earn money using WhatsApp?](https://spotler.com/blog/can-i-earn-money-using-whatsapp): Discover how businesses earn money on WhatsApp — from product catalogues to automated cart recovery campaigns that convert. - [Is WhatsApp marketing safe?](https://spotler.com/blog/is-whatsapp-marketing-safe): WhatsApp marketing is safe, but only when done right — here's what every business must know. - [What is WhatsApp marketing?](https://spotler.com/blog/what-is-whatsapp-marketing): WhatsApp marketing delivers open rates email can't match — here's how to use it without the common pitfalls. - [Is WhatsApp marketing legal in the US?](https://spotler.com/blog/is-whatsapp-marketing-legal-in-the-us): WhatsApp marketing is legal in the US — but costly consent mistakes expose businesses to serious TCPA penalties. Here's what you must know. - [What big companies use WhatsApp?](https://spotler.com/blog/what-big-companies-use-whatsapp): KLM, Booking.com, and Zara use WhatsApp at scale — here's exactly how big companies do it. - [The inbox has changed. Email Marketers are playing catch-up – our take on the Litmus 2026 report](https://spotler.com/blog/the-inbox-has-changed-litmus-2026): A practical take on the Litmus 2026 report, covering AI, email strategy, team pressure, and what’s driving results now. - [Which is the best tool for WhatsApp marketing?](https://spotler.com/blog/which-is-the-best-tool-for-whatsapp-marketing): Not all WhatsApp marketing tools are equal — discover which platform fits your business size, goals, and automation needs. - [Can WhatsApp marketing improve customer retention?](https://spotler.com/blog/can-whatsapp-marketing-improve-customer-retention): WhatsApp drives stronger repeat purchases than email — here's how smart businesses are using it to retain customers. - [Is WhatsApp marketing better than email?](https://spotler.com/blog/is-whatsapp-marketing-better-than-email): WhatsApp beats email on open rates, but the smartest marketers in 2026 are using both — here's how. - [How do you build a WhatsApp marketing list legally?](https://spotler.com/blog/how-do-you-build-a-whatsapp-marketing-list-legally): Learn how to build a compliant WhatsApp marketing list using consent-first strategies that protect your brand and boost engagement. - [Is WhatsApp marketing worth it?](https://spotler.com/blog/is-whatsapp-marketing-worth-it): Discover if WhatsApp marketing is worth it for your business — high open rates, real ROI, and what to avoid. - [What is the future of customer data platform software?](https://spotler.com/blog/what-is-the-future-of-customer-data-platform-software): CDPs are now core marketing infrastructure — discover what's driving growth and where they're headed next. - [What is the average open rate for WhatsApp marketing?](https://spotler.com/blog/what-is-the-average-open-rate-for-whatsapp-marketing): WhatsApp marketing open rates hit 85–98% — far above email. Here's what that means for your strategy. - [What is the difference between WhatsApp marketing and email marketing?](https://spotler.com/blog/what-is-the-difference-between-whatsapp-marketing-and-email-marketing): WhatsApp and email marketing differ in reach, format, and consent rules — discover which channel fits your strategy. - [Is WhatsApp marketing effective in 2026?](https://spotler.com/blog/is-whatsapp-marketing-effective): WhatsApp marketing works in 2026 — but only if you use it right. Here's what actually drives results. - [AI in the modern inbox: what’s happening?](https://spotler.com/blog/ai-in-the-modern-inbox-whats-happening): Over the past years, the three mayor email clients have each introduced AI features. We're exploring how they work. - [What are the benefits of WhatsApp marketing?](https://spotler.com/blog/what-are-the-benefits-of-whatsapp-marketing): WhatsApp marketing delivers unmatched open rates and real customer conversations — here's why your business can't afford to ignore it. - [How does AI create personalized product recommendations?](https://spotler.com/blog/how-does-ai-create-personalized-product-recommendations): Discover how AI analyzes customer data to deliver personalized product suggestions that boost sales. - [What is programmatic advertising with AI?](https://spotler.com/blog/what-is-programmatic-advertising-with-ai): Discover how AI transforms programmatic advertising through automated bidding, precise targeting, and real-time optimization for maximum ROI. - [What is computer vision in retail marketing?](https://spotler.com/blog/what-is-computer-vision-in-retail-marketing): Discover how AI-powered computer vision transforms retail marketing through customer behavior analysis and personalized shopping experiences. - [How can AI prevent marketing campaign failures?](https://spotler.com/blog/how-can-ai-prevent-marketing-campaign-failures): AI prevents marketing failures through predictive analytics, automated testing, and real-time monitoring. Discover prevention strategies. - [What is sentiment analysis in AI marketing?](https://spotler.com/blog/what-is-sentiment-analysis-in-ai-marketing): AI sentiment analysis transforms customer emotions into marketing insights. Discover implementation strategies for better engagement. - [How does voice search optimization use AI?](https://spotler.com/blog/how-does-voice-search-optimization-use-ai): Discover how AI transforms voice search through natural language processing and machine learning algorithms. - [How does AI optimize social media marketing campaigns?](https://spotler.com/blog/how-does-ai-optimize-social-media-marketing-campaigns): Discover how AI transforms social media campaigns through automated optimization, predictive analytics, and intelligent targeting for better ROI. - [What are the limitations of AI in marketing?](https://spotler.com/blog/what-are-the-limitations-of-ai-in-marketing): Explore AI marketing's technical constraints, creative gaps, and ethical challenges that prevent complete automation. - [How can small businesses afford AI marketing solutions?](https://spotler.com/blog/how-can-small-businesses-afford-ai-marketing-solutions): Small businesses can access AI marketing from €15/month using freemium models and gradual implementation strategies. - [What skills do marketers need for AI implementation?](https://spotler.com/blog/what-skills-do-marketers-need-for-ai-implementation): Marketers need data literacy, API knowledge, and soft skills for successful AI implementation. - [What are the costs of implementing AI marketing tools?](https://spotler.com/blog/what-are-the-costs-of-implementing-ai-marketing-tools): Discover AI marketing tool costs from €50-€10,000+ monthly, plus hidden implementation expenses that often double initial budgets. - [What is dynamic content optimization in AI marketing?](https://spotler.com/blog/what-is-dynamic-content-optimization-in-ai-marketing): AI algorithms analyze user behavior to automatically personalize website content, emails, and ads in real-time for maximum engagement. - [How does AI analyze customer behavior patterns?](https://spotler.com/blog/how-does-ai-analyze-customer-behavior-patterns): Discover how AI transforms customer insights through behavioral pattern analysis and predictive marketing strategies. - [What role does natural language processing play in marketing?](https://spotler.com/blog/what-role-does-natural-language-processing-play-in-marketing): Discover how NLP transforms marketing through customer insights, personalised content, and automated engagement strategies. - [Mailgun vs Spotler SendPro: Why European businesses are making the switch](https://spotler.com/blog/mailgun-vs-spotler-sendpro): Using or considering Mailgun for your transactional email? As a European business, here's why you should consider a European alternative. - [SendGrid vs Spotler SendPro: Why European businesses are making the switch](https://spotler.com/blog/sendgrid-vs-spotler-sendpro): Using or considering SendGrid for your transactional email? As a European business, here's why you should consider a European alternative. - [How does AI improve lead scoring accuracy?](https://spotler.com/blog/how-does-ai-improve-lead-scoring-accuracy): Machine learning algorithms analyze behavioral patterns to predict conversion likelihood with unprecedented precision. - [What is predictive customer analytics?](https://spotler.com/blog/what-is-predictive-customer-analytics): Discover how predictive customer analytics transforms data into revenue-driving insights that prevent churn and boost conversions. - [What are the benefits of AI-powered email marketing?](https://spotler.com/blog/what-are-the-benefits-of-ai-powered-email-marketing): Discover how AI transforms email marketing with personalised content, optimal timing, and automated campaigns that boost engagement rates. - [How does AI personalize marketing campaigns?](https://spotler.com/blog/how-does-ai-personalize-marketing-campaigns): Discover how machine learning algorithms analyze customer data to create personalized marketing experiences that boost engagement. - [How can AI optimize marketing spend allocation?](https://spotler.com/blog/how-can-ai-optimize-marketing-spend-allocation): AI reduces marketing waste by 30% through automated budget allocation across channels. - [What is the difference between AI marketing and traditional marketing?](https://spotler.com/blog/what-is-the-difference-between-ai-marketing-and-traditional-marketing): AI marketing transforms customer targeting through real-time data analysis and automated personalisation, revolutionising traditional demographic approaches. - [How do chatbots enhance customer engagement?](https://spotler.com/blog/how-do-chatbots-enhance-customer-engagement): Discover how chatbots transform customer service with instant, personalised responses that boost engagement and satisfaction rates. - [What AI tools are used in marketing automation?](https://spotler.com/blog/what-ai-tools-are-used-in-marketing-automation): Discover AI marketing tools that automate campaigns, personalize content, and boost ROI. Learn implementation strategies from industry experts. - [Does AI marketing actually work?](https://spotler.com/blog/does-ai-marketing-actually-work): Discover when AI marketing delivers results and why many businesses struggle with implementation strategies. - [What skills are needed for AI marketing?](https://spotler.com/blog/what-skills-are-needed-for-ai-marketing): Master essential AI marketing skills combining technical knowledge with strategic thinking for data-driven campaigns. - [Will AI replace marketers?](https://spotler.com/blog/will-ai-replace-marketers): AI won't replace marketers, but AI-savvy marketers will replace those who don't adapt to collaboration. - [What is the best example of AI in marketing?](https://spotler.com/blog/what-is-the-best-example-of-ai-in-marketing): Netflix's AI recommendation engine showcases marketing's future. Discover real-world AI applications transforming customer personalization today. - [What AI is best for marketing?](https://spotler.com/blog/what-ai-is-best-for-marketing): Discover top AI marketing tools and implementation strategies to transform your campaigns with automation and data-driven insights. - [How is artificial intelligence used in marketing?](https://spotler.com/blog/how-is-artificial-intelligence-used-in-marketing): Discover how AI transforms marketing through automation, personalisation, and predictive analytics to boost conversions. - [How to build emails that work in dark mode](https://spotler.com/blog/how-to-build-emails-that-work-in-dark-mode): Learn how to design emails that hold up in dark mode, with practical tips, real examples, and code that works. - [Which platform is best for email marketing?](https://spotler.com/blog/which-platform-is-best-for-email-marketing): Discover key features and evaluation criteria to choose the perfect email marketing platform for your business needs. - [What are the four types of email marketing?](https://spotler.com/blog/what-are-the-four-types-of-email-marketing): Discover promotional, transactional, retention, and lifecycle email campaigns that drive customer engagement and business growth effectively. - [From answers to action: how chatbots make appointment booking smarter for municipalities](https://spotler.com/blog/how-chatbots-make-appointment-booking-smarter-for-municipalities): Learn how chatbots help municipalities take citizens from question to booked appointment, cutting errors and service team pressure. - [The AI Inbox: what is it and what do you need to take into account?](https://spotler.com/blog/the-ai-inbox): Gmail and Outlook now use AI to filter, summarise and rank emails. Discover what the AI Inbox means for engagement, inbox placement and your campaigns. - [How does email marketing software integrate with CRM systems?](https://spotler.com/blog/how-does-email-marketing-software-integrate-with-crm-systems): Discover how email marketing and CRM integration creates unified customer profiles, enabling personalised campaigns that boost engagement and sales alignment. - [What are the legal requirements for email marketing?](https://spotler.com/blog/what-are-the-legal-requirements-for-email-marketing): Navigate GDPR, CAN-SPAM, and CASL requirements with confidence. Essential compliance guide for email marketers. - [What is the 30/30/50 rule for cold emails?](https://spotler.com/blog/what-is-the-30-30-50-rule-for-cold-emails): Master the 30/30/50 cold email framework that balances personalization, value, and clear calls-to-action for higher response rates. - [How do you ensure data privacy with email marketing tools?](https://spotler.com/blog/how-do-you-ensure-data-privacy-with-email-marketing-tools): Protect subscriber data with GDPR-compliant email marketing tools featuring encryption, consent management, and security audits for trusted campaigns. - [What new features are available in email marketing platforms?](https://spotler.com/blog/what-new-features-are-available-in-email-marketing-platforms): Discover AI-powered automation, predictive analytics, and omnichannel integration transforming modern email marketing campaigns for better engagement. - [Should small businesses invest in email marketing software?](https://spotler.com/blog/should-small-businesses-invest-in-email-marketing-software): Discover why email marketing software delivers €10-50 monthly costs with measurable ROI for small business growth. - [What makes a good email template design?](https://spotler.com/blog/what-makes-a-good-email-template-design): Discover essential design elements that boost email engagement: mobile responsiveness, visual hierarchy, and strategic content placement for maximum impact. - [Gmail AI Overviews: what are they and what do they mean for email marketing?](https://spotler.com/blog/gmail-ai-overviews): Gmail AI Overviews summarise emails automatically. What does this mean for email marketers? Learn how it works and how to stay visible. - [Can email marketing software help with GDPR compliance?](https://spotler.com/blog/can-email-marketing-software-help-with-gdpr-compliance): Modern email platforms streamline GDPR compliance with automated consent management and data protection features. - [How does machine learning improve customer targeting?](https://spotler.com/blog/how-does-machine-learning-improve-customer-targeting): AI algorithms analyze customer data to create precise segments and personalized marketing messages that boost conversions. - [How has email marketing software evolved in 2026?](https://spotler.com/blog/how-has-email-marketing-software-evolved): Discover how AI-powered automation and privacy-first features are transforming email marketing platforms in 2026. - [What are lead magnets for email marketing?](https://spotler.com/blog/what-are-lead-magnets-for-email-marketing): Discover proven lead magnet strategies that convert visitors into subscribers and boost email marketing success. - [What are email marketing best practices for 2026?](https://spotler.com/blog/what-are-email-marketing-best-practices): Discover AI-powered personalisation and privacy-first strategies that will revolutionise email marketing success in 2026. - [How do you create opt-in forms with email software?](https://spotler.com/blog/how-do-you-create-opt-in-forms-with-email-software): Learn to build high-converting opt-in forms using email software's drag-and-drop builders and automated sequences. - [How do you run A/B tests on email campaigns?](https://spotler.com/blog/how-do-you-run-a-b-tests-on-email-campaigns): Master email A/B testing with proven strategies to boost open rates and conversions through data-driven campaign optimization. - [How do you grow your email list?](https://spotler.com/blog/how-do-you-grow-your-email-list): Discover proven strategies to attract quality email subscribers and build valuable marketing relationships through targeted content offers. - [What should you test in email marketing campaigns?](https://spotler.com/blog/what-should-you-test-in-email-marketing-campaigns): Discover which email marketing elements drive results through systematic A/B testing strategies and optimization techniques. - [Create emails for humans and AI: Why accessibility matters more than ever](https://spotler.com/blog/email-accessibility-for-humans-and-ai-explained): Email accessibility helps humans and AI interpret your content. Learn how structured, accessible emails improve clarity and inbox performance. - [What is A/B testing in email marketing?](https://spotler.com/blog/what-is-a-b-testing-in-email-marketing): Discover how A/B testing transforms email campaigns by comparing versions to boost open rates and conversions through data-driven optimization. - [Can you customise email templates in marketing software?](https://spotler.com/blog/can-you-customize-email-templates-in-marketing-software): Discover how to customise email templates without coding skills using drag-and-drop editors and professional design tools. - [How do you create email templates?](https://spotler.com/blog/how-do-you-create-email-templates): Learn how to design professional email templates with responsive layouts, brand consistency, and effective testing strategies for maximum engagement. - [What are the benefits of email list segmentation?](https://spotler.com/blog/what-are-the-benefits-of-email-list-segmentation): Discover how email list segmentation boosts engagement rates and drives conversions through targeted messaging strategies. - [How do you segment email lists effectively?](https://spotler.com/blog/how-do-you-segment-email-lists-effectively): Discover proven email segmentation strategies that boost open rates by 14% and conversions by 101%. - [What are email deliverability rates?](https://spotler.com/blog/what-are-email-deliverability-rates): Learn what email deliverability rates measure and why 85-95% inbox placement determines your marketing success. - [What is email segmentation software?](https://spotler.com/blog/what-is-email-segmentation-software): Discover how email segmentation software automatically groups subscribers for personalized campaigns that boost engagement. - [How do you improve email deliverability with software?](https://spotler.com/blog/how-do-you-improve-email-deliverability-with-software): Boost inbox placement rates with deliverability software that monitors reputation, automates authentication, and provides actionable insights for email success. - [How do you analyse email marketing performance?](https://spotler.com/blog/how-do-you-analyze-email-marketing-performance): Track email marketing success with key metrics, analytics setup, and ROI optimization strategies that drive real business results. - [What metrics should you track in email campaigns?](https://spotler.com/blog/what-metrics-should-you-track-in-email-campaigns): Track open rates, click-through rates, and conversion rates to measure email campaign success and drive business growth. - [What are the pricing models for email marketing platforms?](https://spotler.com/blog/what-are-the-pricing-models-for-email-marketing-platforms): Discover four email marketing pricing models: subscriber-based, pay-per-email, flat-rate, and freemium options to optimize your budget. - [How do you measure email marketing success?](https://spotler.com/blog/how-do-you-measure-email-marketing-success): Learn essential email marketing metrics, ROI calculations, and performance tracking strategies that drive real business results. - [How much does email marketing software cost?](https://spotler.com/blog/how-much-does-email-marketing-software-cost): Discover email marketing software pricing from €20-€300+ monthly. Compare costs, features, and find your perfect budget. - [How do you choose email marketing software?](https://spotler.com/blog/how-do-you-choose-email-marketing-software): Discover essential features, pricing models, and testing strategies for selecting email marketing software that drives results. - [Can I do email marketing for free?](https://spotler.com/blog/can-i-do-email-marketing-for-free): Start email marketing free with 2,000 contacts. Learn platform limits and upgrade triggers. - [Can email marketing software replace a CRM?](https://spotler.com/blog/can-email-marketing-software-replace-a-crm): Email marketing software handles basic tasks but can't replace CRM systems for comprehensive relationship management. - [What are the benefits of email automation workflows?](https://spotler.com/blog/what-are-the-benefits-of-email-automation-workflows): Discover how email automation workflows boost engagement, save time, and deliver personalized customer experiences that drive conversions. - [What is email marketing automation?](https://spotler.com/blog/what-is-email-marketing-automation): Discover how email automation sends targeted messages based on subscriber behaviour, saving time while boosting engagement rates. - [What are the 4 pillars of email marketing?](https://spotler.com/blog/what-are-the-4-pillars-of-email-marketing): Master email marketing's four pillars: segmentation, content, automation, and measurement for higher engagement and conversions. - [What is the difference between email marketing and CRM software?](https://spotler.com/blog/what-is-the-difference-between-email-marketing-and-crm-software): Discover how email marketing and CRM software serve different business functions and when to use each. - [What should you look for in email marketing platforms?](https://spotler.com/blog/what-should-you-look-for-in-email-marketing-platforms): Essential guide to evaluating email marketing platforms: features, pricing, deliverability, and integrations that drive results. - [What is the rule of 7 in email marketing?](https://spotler.com/blog/what-is-the-rule-of-7-in-email-marketing): Discover why customers need 7 touchpoints before buying and how to implement this proven marketing principle. - [What features does email marketing software include?](https://spotler.com/blog/what-features-does-email-marketing-software-include): Discover essential email marketing software features from automation to analytics that drive engagement and conversions. - [What is the 5 email rule?](https://spotler.com/blog/what-is-the-5-email-rule): Discover the 5 email rule: respond to only five emails daily to boost focus and productivity. - [What is the 80/20 rule in email marketing?](https://spotler.com/blog/what-is-the-80-20-rule-in-email-marketing): Discover how 20% of your email campaigns generate 80% of results and optimize your strategy accordingly. - [6 triggered email campaigns to increase travel bookings](https://spotler.com/blog/6-triggered-email-campaigns-to-increase-travel-bookings): Discover 6 triggered email campaigns travel brands can use to increase bookings, recover abandoned searches and grow ancillary revenue. - [How do you set up automated email sequences?](https://spotler.com/blog/how-do-you-set-up-automated-email-sequences): Learn to create automated email sequences that nurture leads and drive conversions with strategic planning and smart triggers. - [What are the 4 P’s of email marketing?](https://spotler.com/blog/what-are-the-4-ps-of-email-marketing): Master the 4 Ps framework: product value, strategic pricing, optimal placement, and compelling promotion for email success. - [What are the 5 ts of email marketing?](https://spotler.com/blog/what-are-the-5-ts-of-email-marketing): Master email marketing with the 5 Ts framework: Targeting, Timing, Testing, Tracking, and Templates for campaign success. - [How travel brands can rebuild trust with email marketing](https://spotler.com/blog/how-travel-brands-can-rebuild-trust-with-email-marketing): Most travel bookings fail due to hesitation, not price. Learn how reassurance-led email marketing helps travel brands build trust and drive bookings. - [Which email marketing software is best for small businesses?](https://spotler.com/blog/which-email-marketing-software-is-best-for-small-businesses): Discover the best email marketing software for small businesses, from €20-€50 monthly with automation and analytics. - [How does email marketing software work?](https://spotler.com/blog/how-does-email-marketing-software-work): Discover how email marketing platforms automate campaigns, manage contacts, and deliver measurable results for modern businesses. - [What is email marketing software?](https://spotler.com/blog/what-is-email-marketing-software): Learn how email marketing software automates campaigns, manages contacts, and drives business growth effectively. - [How travel brands can cope with AI and social-first holiday research](https://spotler.com/blog/how-travel-brands-can-cope-with-ai-and-social-first-holiday-research): Travel research now spans AI, social and OTAs. Learn how travel brands can connect touchpoints and drive bookings with a smarter marketing cloud approach. - [Why travel brands need more than an ecommerce marketing platform](https://spotler.com/blog/why-travel-brands-need-more-than-an-ecommerce-marketing-platform): Travel booking journeys aren’t linear. Discover why ecommerce-first platforms fall short and what travel brands should look for instead. - [Ideal Brand Portal Product owner profile](https://spotler.com/blog/ideal-brand-portal-product-owner-profile): What does a Brand Portal Product Owner do? Discover tasks, skills, and tips to successfully manage and activate your brand portal. - [Microsoft is phasing out SMTP AUTH Basic Authentication; what does this mean for you?](https://spotler.com/blog/microsoft-phasing-out-smtp-basic-auth): Microsoft is retiring Basic Authentication for SMTP AUTH in Exchange Online, moving to OAuth only. What does this mean for you? - [The biggest lead generation challenge of 2026: Why marketing data is worthless without sales alignment](https://spotler.com/blog/biggest-lead-generation-challenge-of-2026): More data, fewer conversions? Discover why marketing data without sales alignment falls short and how to turn B2B leads into real revenue. - [From phone numbers to usernames: understanding WhatsApp Business Scoped IDs](https://spotler.com/blog/whatsapp-business-scoped-ids): Discover what WhatsApp Business Scoped IDs change and how Spotler Message ensures continuity during the rollout. - [7 event marketing trends for 2026 every event manager should know](https://spotler.com/blog/7-event-marketing-trends-for-2026): Discover the 7 key event marketingtrends for 2026. Learn how to build communities, increase impact and turn events into long-term growth drivers. - [How Valentine’s Day is changing and what that means for your campaigns](https://spotler.com/blog/how-valentines-day-is-changing): Valentine’s Day is no longer one size fits all. Discover how Valentine’s marketing is changing and how to make your campaigns more relevant with Spotler. - [Mother’s Day opt-out emails – overwhelming customers with repeated reminders](https://spotler.com/blog/mothers-day-opt-out-emails): Happy Mother’s Day? Well, not for some, and brands offering real preference control are doing the right thing. Read what you can do. - [10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026](https://spotler.com/blog/10-mothers-day-ideas-to-boost-your-ecommerce-sales): Mother’s Day can be a big opportunity to boost your ecommerce sales. So go for it this Mother’s Day with our 10 powerful tips. - [Mother’s Day for B2B brands: how to use the moment without getting it wrong](https://spotler.com/blog/mothers-day-for-b2b-brands): Spotler takes a look at the relevancy of Mother’s Day for B2B brands and how they can capitalise on the moment without getting it wrong. - [From crisis to open day: why teams need a real mobile workflow in customer engagement ](https://spotler.com/blog/why-teams-need-a-mobile-workflow-in-customer-engagement): Respond, publish and manage customer conversations on the go with a mobile workflow built for crises, events and field teams. - [5 plug-and-play marketing campaigns using WhatsApp and a CDP](https://spotler.com/blog/5-marketing-whatsapp-campaigns-using-a-cdp): Many look at WhatsApp for Business as a simple newsletter channel or service chat at best. Get inspired by these 5 ready-to-go marketing examples. - [Best practices for good order confirmation emails in eCommerce (2026)](https://spotler.com/blog/best-order-confirmation-emails-2026): When you are handling orders, in B2B or B2C, order confirmation emails play a critical role in the customer journey. Stop sending boring emails! - [Black Friday and Cyber Monday 2025 set new email sending records for Spotler customers](https://spotler.com/blog/black-friday-cyber-monday-2025): Black Friday & Cyber Monday 2025: Spotler breaks email sending records with 148 million emails. - [Marketing, motherhood and the art of spinning multiple plates](https://spotler.com/blog/marketing-motherhood-and-the-art-of-spinning-multiple-plates): Being a mum and working in marketing have a lot in common. You will need creativity, resilience, and the ability to juggle a dozen things at once. - [Why WhatsApp has become essential in modern ecommerce](https://spotler.com/blog/whatsapp-in-modern-ecommerce): Discover how WhatsApp strengthens your ecommerce strategy. Boost conversions, build trust and deliver fast, personal communications. - [The A to Z of UTM](https://spotler.com/blog/the-a-to-z-of-utms): Everything you should know about UTMs and how to use them effectively, from character limits to the one place they can't help you. - [Why do organisations choose Spotler? 7 convincing reasons](https://spotler.com/blog/why-do-organisations-choose-spotler): Discover 7 reasons why organisations choose Spotler: personal support, European reliability, AI innovation and high email deliverability. - [Live Chat and WhatsApp: the keys to personal customer contact](https://spotler.com/blog/live-chat-and-whatsapp-the-keys-to-personal-customer-contact): Connect with customers via Live Chat and WhatsApp for better customer service. How do you approach this quickly and efficiently? - [Should B2B brands bother with Christmas?](https://spotler.com/blog/should-b2b-brands-bother-with-christmas): Explore whether B2B brands should embrace Christmas marketing, weigh the benefits, relevance and tactics for festive-season campaigning. - [The marketing mix Christmas wishlist ](https://spotler.com/blog/the-marketing-mix-christmas-wishlist): Get the most out of the biggest shopping season of the year with these top 10 tips to improve your marketing mix this Christmas! - [The strategic importance of your January sale 2026](https://spotler.com/blog/strategic-importance-january-sale-2026): 2026 starts now! We show you how smart, data-driven email marketing can turn your January sale into a strategic advantage for 2026. - [The psychology of Christmas marketing](https://spotler.com/blog/psychology-of-christmas-marketing): Why festive campaigns work best when they spark memory, meaning and genuine moments. We tell your about our the psychology behind it! - [6 last-minute eCommerce campaigns to increase revenue before the end of the year](https://spotler.com/blog/6-ecommerce-campaigns-to-increase-revenue): Need a little extra boost to hit your Q4 targets? Here are 6 quick-launch eCommerce campaigns you can use to increase revenue. - [Email marketing tricks that will reap you treats: How you can make the most of spooky season ](https://spotler.com/blog/email-marketing-during-spooky-season): Discover the origins of Halloween, the psychology behind why fear sells, and frightfully good ideas to boost email marketing this spooky season. - [WhatsApp vs Email: which channel really connects with today’s buyers?](https://spotler.com/blog/whatsapp-vs-email-which-channel-connects-with-todays-buyers): Compare their strengths of these channels, from GDPR to engagement, and see how using both drives better buyer relationships. - [Inbox placement: naughty or nice](https://spotler.com/blog/inbox-placement-naughty-or-nice): Ensure your festive emails reach the inbox. Messy data and traps kill deliverability, not holiday words. Learn best practices for data, warming and authentication. - [No, Halloween won’t send you to spam: email deliverability myths debunked](https://spotler.com/blog/halloween-email-myths-busted): Worried “Halloween” or 🎃 in your subject line will tank deliverability? Don’t be. Learn what actually matters for inbox placement this season. - [Kickstart your campaign: how to get quick results with Spotler Activate ](https://spotler.com/blog/kickstart-your-campaign-with-spotler-activate): Quickly activate successful campaigns with Spotler Activate. Use proven journeys for more revenue, customer retention and rapid growth. - [From software to results: making marketing impactful](https://spotler.com/blog/how-to-make-marketing-software-impactful): Discover how Spotler makes marketing truly impactful with sector-focused clouds, best-of-breed tools and a human, collaborative approach. - [Google Update: What’s changed in Gmail and Postmaster Tools? ](https://spotler.com/blog/gmail-and-postmaster-tools-v2): Google refines email deliverability with smarter Gmail sorting and Postmaster Tools v2 insights for better sender performance. - [12 tips for planning your Christmas marketing ](https://spotler.com/blog/planning-christmas-marketing): Good Christmas campaigns don’t appear in your stocking fully wrapped. Set yourself up for Christmas success with our 12 tips. Read them all! - [4 reasons why Christmas starts now](https://spotler.com/blog/4-reasons-why-christmas-starts-now): It’s not your imagination, Christmas really does appear earlier every year. But good if you want a successful Q4! - [The secrets to retaining Black Friday buyers this festive season](https://spotler.com/blog/secrets-to-retaining-black-friday-buyers): Learn how to turn one-time Black Friday shoppers into loyal customers with festive flows, retention tactics and post-purchase engagement. - [The 5 types of Black Friday customers – and how to respond to each](https://spotler.com/blog/the-5-types-of-black-friday-customers): Loyalists, Researchers, and Impulse Buyers are all after different things from you this Black Friday. Are you set up to give it to them? - [Why Black Friday shoppers behave differently and what you can do about it](https://spotler.com/blog/why-black-friday-shoppers-behave-differently-and-what-you-can-do-about-it): Discover how Black Friday shoppers differ from regular customers and learn strategies to segment, engage and turn them into loyal buyers. - [15 cheat codes for Black Friday/Cyber Monday success](https://spotler.com/blog/15-cheat-codes-for-black-friday-cyber-monday-success): Boost Black Friday & Cyber Monday sales with 15 proven cheat codes. Stand out in busy inboxes, drive clicks and convert customers fast. - [TikTok Made Me Buy It: What marketers can learn from viral shopping](https://spotler.com/blog/tiktok-made-me-buy-it): Discover how TikTok trends can boost your Black Friday campaign. Tips for creative content, inspiration and conversion. - [FOMO and JOMO: How Black Friday makes us buy (or not) ](https://spotler.com/blog/fomo-jomo): Discover how FOMO and JOMO influence our buying behavior during Black Friday and how marketers can leverage this effectively. - [First-party vs. third-party data: Why it’s crucial for marketers](https://spotler.com/blog/first-party-vs-third-party-data): Discover the difference between first-party and third-party data and why first-party data is becoming indispensable for marketers in a cookie-less future. - [Setting and achieving your Black Friday eCommerce marketing goals](https://spotler.com/blog/setting-and-achieving-your-black-friday-ecommerce-marketing-goals): Black Friday gets its name from being the date retailers “go into the black” (reach annual net profit). Here are 6 goals to measure success in 2025. - [B(lack) F(riday) C(atchy) M(ailings) ](https://spotler.com/blog/black-friday-catchy-mailings): Black Friday is rapidly approaching; are your email campaigns ready? Here are 5 of our recent favourites to inspire your designs. - [Brand Portal Tour: Windesheim’s top tips](https://spotler.com/blog/brand-portal-tour-windesheims-top-tips): Discover Windesheim's top tips for managing a Brand Portal, boosting adoption, and keeping your brand consistent. - [10 tips to make your event as chaotic as possible](https://spotler.com/blog/10-tips-to-make-your-event-as-chaotic-as-possible): Slick, professional events are over-rated! Follow these tips to cause yourself maximum stress and get the least possible value back. - [Black Friday 2025: 5 trends you can’t miss](https://spotler.com/blog/black-friday-2025-tips): Discover the most important trends for Black Friday 2025: personalisation, AI, Green Friday, and social shopping tips for maximum results. - [AI marketing dashboards you can talk to](https://spotler.com/blog/ai-marketing-dashboards-you-can-talk-to): What if you could just ask your data a question and get an immediate answer in plain words, like a colleague would. That is possible now. Find out how! - [Why should your emails be accessible, and how do you do it?](https://spotler.com/blog/wcag-make-emails-accessible): Accessibility isn't just about design; it's about inclusion. Following WCAG guidelines makes your email campaigns accessible to a broader audience. - [What is customer loyalty when AI does the shopping for you?](https://spotler.com/blog/customer-loyalty-and-ai): Discover how AI-driven agentic shopping is changing customer loyalty, and how brands can stay memorable in a world where AI makes the call (literally). - [How to turn your customers into your best brand advocates](https://spotler.com/blog/how-to-turn-customers-into-brand-advocates): Personal recommendations can carry more weight than any ad. It’s time to start turning your loyal customers into brand advocates on social media. - [What is Influencer Marketing? ](https://spotler.com/blog/what-is-influencer-marketing): Ever seen “#sponsored” on an Instagram post? That’s influencer marketing! Take a look under the hood of this growing channel. - [Winning with email & cross‑channel marketing in 2025: 5 must‑do tactics](https://spotler.com/blog/winning-with-email-marketing-in-2025): We're explore the five key strategies your team should focus on to stay ahead with email marketing. - [Hosting a B2B event? Here’s how to sell it out](https://spotler.com/blog/selling-out-a-b2b-event): We're outlining how the right ticketing strategy can elevate your event quality and help you sell out faster. - [What is Natural Language Query (NLQ) & why should you care? ](https://spotler.com/blog/natural-language-query-nlq): Without Natural Language Query (NLQ), the AI storm would be much quieter. So what is it and why does it matter? - [How to lower no-show rates at your events (Live & Online)](https://spotler.com/blog/how-to-lower-no-show-rates): No-shows drain resources and energy from your events. Discover 4 proven strategies to lower no-show rates at live and online events. - [5 event management tips to make your event unforgettable (and less stressful)](https://spotler.com/blog/5-event-management-tips-to-make-your-event-unforgettable-and-less-stressful): 5 practical event tips to boost engagement, reduce no-shows, and make your events unforgettable. - [Why more businesses are choosing EU-based SaaS and what makes Spotler the secure choice ](https://spotler.com/blog/choosing-eu-based-saas): Discover why EU-based SaaS is gaining traction over US tech and why Spotler is the privacy-first, GDPR-compliant marketing cloud of choice. - [GDMA Email Benchmark 2025: The Netherlands, UK, and Sweden perform well](https://spotler.com/blog/gdma-email-benchmark-2025): The Netherlands, Sweden and the UK score above average. In this article, we are happy to explain these and some other conclusions. - [Does the African jungle have a smarter WhatsApp strategy than you?](https://spotler.com/blog/whatsapp-strategy-of-the-african-jungle): Real-world WhatsApp messaging beats email hands down - and why your marketing strategy needs to catch up. - [AI is changing how customers discover your webshop: are you ready? ](https://spotler.com/blog/ai-changing-webshop-discovery): This blog explores how AI-driven discovery works and how to stay ahead while the space is still wide open. - [How to make your B2B event website come alive](https://spotler.com/blog/make-your-b2b-event-website-come-alive): Your B2B event website is not just a digital flyer or a "nice to have" on a checklist. It's where your event begin, so you have to get it right. - [Threads: where real-time engagement meets community building](https://spotler.com/blog/threads-engagement-meets-community-building): Threads offers unique opportunities for real-time interaction and community building. But how do you go about it? Check out our tips. - [What is TikTok? The social platform where creativity is intertwined with authentic connection](https://spotler.com/blog/the-possibilities-of-tiktok): Discover the power of authentic and engaging content through TikTok. Make your brand indispensable in today's fragmented social media landscape. - [Outlook’s new DMARC requirements](https://spotler.com/blog/outlooks-new-dmarc-requirements): Microsoft is changing the sender requirements for bulk senders and will soon require compliance with SPF, DKIM, DMARC. - [Eight tips to increase the attendance rate of open days](https://spotler.com/blog/increase-your-attendance-rate): Colleges and schools compete for attention with open days. Discover 8 tips from Spotler to boost attendance and attract more students. - [4 eggs-amples of egg-cellent Easter emails ](https://spotler.com/blog/4-eggs-amples-of-egg-cellent-easter-emails): There’s a whole range of Easter motifs you could use in your emails. Here are 4 we think do a particularly good job. - [How to set up an online event registration flow](https://spotler.com/blog/online-event-registration-flow): Tired of juggling messy Excel lists for event sign-ups? Learn how to set up a smooth online registration flow in 5 steps. - [5 April Fools emails that really work ](https://spotler.com/blog/5-april-fools-emails-that-really-work): Fed up of bland, over-done April Fools campaigns? Here are 5 approaches that do a really good job and surprise your audience. Read our blog now! - [WhatsApp Marketing: the Do’s and Don’ts](https://spotler.com/blog/whatsapp-marketing-the-dos-and-donts): In this blog we give you useful and practical tips to do your WhatsApp marketing activities in the right way and effectively. - [What are B2B events actually for?](https://spotler.com/blog/what-are-b2b-events-actually-for): As more of the B2B buying cycle moves online, do live events still have a role to play? We certainly think so and we love to share why. - [What’s stopping you from running events?](https://spotler.com/blog/whats-stopping-you-from-running-events): Are you hiding from running your own events using one of these 5 excuses? Here’s what you might be missing. - [From search to sale: why Searchandising is the next evolution of Marketing Automation ](https://spotler.com/blog/why-searchandising-is-the-next-evolution-of-marketing-automation): Learn how Searchandising enhances eCommerce search, boosts conversions, and integrates with marketing automation for a seamless tech stack. - [5 steps to send event emails that actually work](https://spotler.com/blog/event-emails-that-work): Want more people to open, read and act on your event emails? Discover 5 simple steps to craft clear, personal and engaging emails that boost attendance and build excitement. - [The importance of a good AI prompt and how to write it ](https://spotler.com/blog/the-importance-of-a-good-ai-prompt): Writing an AI prompt is important to get better results. We're diving into the practice of prompt engineering and testing your eye for AI. - [What’s stopping you from using a CDP (Customer Data Platform)?](https://spotler.com/blog/whats-stopping-you-from-using-a-cdp-customer-data-platform): Customer Data Platforms (CDPs) have been around for over a decade, yet we still hear of businesses who don’t trust them. Why? - [What is lead scoring in B2B Marketing?](https://spotler.com/blog/what-is-lead-scoring-in-b2b-marketing): Lead scoring is an automated methodology that helps companies focus on ideal prospects, increasing their chances of acquiring new customers. - [Valentine’s emails we loved 2025](https://spotler.com/blog/valentines-emails-we-loved-2025): You can do better than a heart and some red text! Here are some Valentine’s Day emails that really work. - [Why do my emails end up in junk or quarantine in Microsoft 365 (Outlook)?](https://spotler.com/blog/junk-emails-microsoft-outlook): Understanding how Microsoft's junk filters work and where to look for potential issues can help you improve email deliverability. - [The power of AI marketing](https://spotler.com/blog/the-power-of-ai-marketing): Harness the power of AI technologies to automate and optimise marketing activities. Quickly read how you can do this! - [ChatGPT is now available on WhatsApp](https://spotler.com/blog/chatgpt-is-now-available-on-whatsapp): OpenAI has announced that ChatGPT is now available on WhatsApp. By adding a special phone number to your contacts, you can start using ChatGPT directly. - [Events: from good speakers to great conversations](https://spotler.com/blog/events-from-good-speakers-to-great-conversations): Interview with protocol expert Jean Paul Wijers on event managers as relationship managers and tips for effective relationship management at events. - [How to create FOMO for your event?](https://spotler.com/blog/create-fomo-for-your-event): How do you make sure your target audience is willing to clear their busy schedules to visit your event? Spoiler: it starts with a conversation. - [Understanding the new Microsoft Exchange Online rate limits in 2025](https://spotler.com/blog/new-exchange-online-recipient-rate-limit): Learn about the new Exchange Online rate limits effective January 2025 and their impact on high-volume email senders - [Black Week breaks all records for Spotler email sending volumes](https://spotler.com/blog/black-week-breaks-all-records-for-spotler-email-sending-volumes): Black Friday and Cyber Monday result in more than 202 million emails sent by Spotler users during Black Week. - [How to grow Sales without (solely) pushing discounts](https://spotler.com/blog/how-to-grow-sales-without-solely-pushing-discounts): As we emerge from the frenzy of Black Friday & Cyber Monday, this is the perfect time to ask: is your use of discounting driving the right behaviour? - [A look into the future with Predictive Modelling](https://spotler.com/blog/a-look-into-the-future-with-predictive-modelling): Using predictive AI to work with data will give marketers a much better understanding of their audience. So how does it work? - [Display your logo in the inbox with Apple Branded Mail; how does it work? ](https://spotler.com/blog/apple-branded-mail): On 16 October 2024, Apple announced a new feature that displays company logos in the inbox. What is it and how can you get it? - [Understanding WhatsApp’s new pricing model: the changes from November 2024](https://spotler.com/blog/the-new-pricing-model-of-whatsapp): Meta has implemented pricing changes at WhatsApp. In this blog, we explain WhatsApp's pricing model and explain the changes. - [How retailers can improve customer engagement with personalised WhatsApp messaging and CDPs](https://spotler.com/blog/whatsapp-and-cdp-in-retail): Retailers today are always searching for new ways to connect with their customers and improve their shopping experiences. - [How Merchandising can make all the difference this holiday season](https://spotler.com/blog/how-merchandising-can-make-all-the-difference-this-holiday-season): What is Merchandising? And how can Merchandising make a difference during the holiday season? We're happy to explain. - [10 social media tactics for Black Friday](https://spotler.com/blog/10-social-media-tactics-for-black-friday): Read our 10 ways to engage your audience on social media and make it a winning day for your revenue goals. - [How to get more registrations for my event?](https://spotler.com/blog/event-registrations): The number of registrations is an important indicator for your event success. This is how you get your audience to sign up. - [How B2B marketers can nurture and convert leads with actionable insights](https://spotler.com/blog/how-b2b-marketers-can-nurture-and-convert-leads-with-actionable-insights): Struggling with low conversion rates is common among small B2B firms, where resources are limited, and efficient lead management is crucial. - [5 reasons to use WhatsApp in e-Commerce](https://spotler.com/blog/5-reasons-to-use-whatsapp-in-e-commerce): With its growing popularity, WhatsApp has become a great tool for businesses, especially in e-commerce. Here’s how it can help your online store - [How to create truly flexible content templates](https://spotler.com/blog/how-to-create-flexible-content-templates): Want faster, consistent content creation? Learn how flexible content templates streamline workflows and improve marketing efficiency. - [Four unexpected insights from the GDMA Email Benchmark 2024](https://spotler.com/blog/four-unexpected-insights-from-the-gdma-email-benchmark-2024): Focusing on unsubscribe and spam complaint rates sets new standards for email marketing, emphasising the importance of engagement and maintaining trust with recipients. - [Apple’s doubling down on AI: what does iOS 18 mean for email marketing?](https://spotler.com/blog/apples-doubling-down-on-ai-what-does-ios-18-mean-for-email-marketing): Primarily focusing on AI-driven advanced features, Apple is changing the way we do email marketing with these two features. - [Matchmaking: the smartest way to successful events](https://spotler.com/blog/matchmaking-at-b2b-events): A good network makes all the difference. Face-to-face encounters are more important than ever, and more and more people are discovering that events offer a solution. - [8 tips for efficient social media publishing](https://spotler.com/blog/social-media-publishing-8-tips): Did you know that with proper planning and analysis, you can get more out of social media? Here are 8 tips for optimal engagement with your target audience! - [Drukwerkdeal integration: From template to physical product](https://spotler.com/blog/drukwerkdeal-integration-from-template-to-physical-product): Order print and promotional materials straight from your Brand Portal. Save time, stay on brand, and keep control. - [5 reasons why a Brand Portal and email newsletter tool are a great combination](https://spotler.com/blog/5-reasons-why-a-brand-portal-and-email-newsletter-tool-are-a-great-combination): How to ensure colleagues, regardless of their department or experience with email tools, can quickly and easily send newsletters or internal mailings themselves. - [Under the skin of the Yahoo/Gmail update: what you need to do and how to do it](https://spotler.com/blog/yahoo-google-new-dmarc-requirements): Spotler Group's Head of Deliverability, Daniel Thorpe, shares the key details you need to know about Google and Yahoo's new DMARC requirements. - [Improve your shopping funnel with data-driven marketing software](https://spotler.com/blog/improve-shopping-funnel-data-driven-marketing-software): Spotler Activate is a solution that centralizes data from different sources and uses it to create optimized and personalized marketing campaigns. - [Is my email domain blocklisted? (How to check and what to do)](https://spotler.com/blog/is-my-email-domain-blocklisted): Are your emails bouncing or being ignored? Learn how to check if your domain is on an email blocklist, what that means, and how to fix and prevent it. - [What triggered emails will smart brands send this Christmas?](https://spotler.com/blog/triggered-emails-will-smart-brands-send-christmas): Your seasonal campaigns are ready to send. But could the triggered emails you have set up all year round do with a touch festive magic? - [How WhatsApp can boost business growth](https://spotler.com/blog/how-whatsapp-can-boost-business-growth): We'll explore how businesses can benefit from using WhatsApp and the various features that make it so effective. - [The effect of CAPS LOCK in your email subject line](https://spotler.com/blog/the-effect-of-caps-lock-in-your-email-subject-line): Every year on October 22, the world “celebrates” the ironic Caps Lock Day. But did you know that caps lock can have an impact on your email opens? - [Prepare yourself with Spotler Activate for a cookieless future](https://spotler.com/blog/a-future-without-cookies): Spotler Activate lets you manage your own data without using third-party cookies. - [An optimal search experience through Activate Search](https://spotler.com/blog/an-optimal-search-experience-through-activate-search): Not only personalization, but also optimal search performance is essential for the perfect customer experience. - [Why you should integrate chatbots with your CRM system](https://spotler.com/blog/why-you-should-integrate-chatbots-with-your-crm-system): Integrating chatbots with CRM offers numerous benefits: seamless data collection, personalised interactions, efficient lead management, and more. - [How to get the most value out of your ecommerce data](https://spotler.com/blog/how-to-get-most-value-out-ecommerce-data): About how a CDP can help you turn your existing e-commerce data into valuable insights that you can use for new actions. - [The power of conversational sales and marketing through messaging platforms](https://spotler.com/blog/the-power-of-conversational-smarketing): As customer engagement is key to business success, conversational sales and marketing are becoming essential tools for companies. - [Enhancing customer support: Why B2C companies should embrace WhatsApp](https://spotler.com/blog/enhancing-customer-support-why-b2c-companies-should-embrace-whatsapp): By integrating WhatsApp, B2C companies can exceed customer expectations, foster loyalty, and thrive in the digital age. - [29 ways to improve email deliverability](https://spotler.com/blog/improve-email-deliverability): It doesn't matter how good your content is if your email isn't reaching the inbox! Luckily building your deliverability is straightforward. - [5 ways of personalisation for online shopping](https://spotler.com/blog/5-ways-of-personalisation-for-online-shopping): We look at 5 ways to provide an attractive personalized online shopping experience. The result? Increased loyalty and more conversions! - [Personalisation strategy with a CDP: This is how you do it](https://spotler.com/blog/personalisation-strategy-with-cdp-how-to): How to develop a personalization strategy? And what role does a CDP play in it? In this blog, we'll tell you all about it. - [What to consider when adding a chatbot to your website](https://spotler.com/blog/what-to-consider-when-adding-a-chatbot-to-your-website): Implementing a chatbot on your website can bring significant benefits, such as improved customer service, streamlined communication, and enhanced user engagement. - [Customer journey management: what it is and how to master it in five steps](https://spotler.com/blog/customer-journey-management-how-to-master-in-five-steps): Customer journey management is a hot topic in the e-commerce world, and for good reason. We'll show you how to effectively manage the customer journey. - [Brand Portal vs. Sharepoint](https://spotler.com/blog/brand-portal-vs-sharepoint): Discover the key differences between a Brand Portal and SharePoint and find out which solution fits your brand needs. - [McKinsey’s customer journey model: origin, evolution, and how to use it](https://spotler.com/blog/learn-from-mckinseys-customer-journey-model): Want to map the touchpoints of the customer journey? McKinsey’s customer journey model helps you create a practical overview of all interactions. - [Maximum control over your customer interactions](https://spotler.com/blog/maximum-control-over-your-customer-interactions): Powerful lifecycles feature gives you complete control over every customer interaction, on every channel. - [Level up with Custom Cases](https://spotler.com/blog/level-up-with-custom-cases): Discover the far-reaching possibilities of Custom Cases. With this unique tooling and training from Spotler Activate, you’ll reach your business goals faster. - [What is A/B testing?](https://spotler.com/blog/ab-testing): Also known as 'split testing', A/B testing brings a scientific methodology to marketing and removes the guesswork. - [CDP vs. DMP: which one do you need?](https://spotler.com/blog/cdp-vs-dmp-which-one-do-you-need): There are significant differences between CDPs and DMPs. In this blog, you'll discover the most important ones and find out which one suits your company best. - [Understanding market and database segmentation](https://spotler.com/blog/understanding-market-and-database-segmentation): Database segmentation is a powerful marketing tool that can help companies increase engagement, improve customer satisfaction, and boost ROI. - [5 reasons to use SMS for sales and marketing](https://spotler.com/blog/5-reasons-to-use-sms-for-sales-and-marketing): SMS helps marketing and sales teams connect personally with customers through real-time updates and high open rates. - [10 tactics to generate B2B leads online](https://spotler.com/blog/generate-b2b-leads): If you’re running a business-to-business (B2B) company, the ability to generate new leads is key to driving growth and fostering success. - [Starting with a CDP? Here’s how to get started](https://spotler.com/blog/starting-with-customer-data-platform): For your convenience, we have compiled our experiences, success stories, and best tips for getting started with a CDP. - [The real effect of dedicated IPs](https://spotler.com/blog/the-real-effect-of-dedicated-ips): What exactly is a 'dedicated IP'? And does using dedicated IPs really help your email deliverability? We explain. - [CRM vs ERP: Understanding the differences and benefits](https://spotler.com/blog/crm-vs-erp-understanding-the-differences-and-benefits): Managing customer relationships and optimizing enterprise resources are critical to success in today's fast-paced business world. To accomplish these goals, businesses often rely on Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems. - [5 examples of customer journeys in e-commerce](https://spotler.com/blog/5-examples-of-customer-journeys-in-ecommerce): The examples vary depending on the type of product, the needs of the customer, and the e-commerce platform! - [Hyper-personalisation in retail: these are the top benefits](https://spotler.com/blog/hyper-personalisation-in-retail-top-benefits): Retailers can benefit from all the possibilities that personalisation has to offer. Learn to show consumers exactly what they need. - [How hyper-personalisation enhances customer experience](https://spotler.com/blog/hyper-personalisation-enhances-customer-experience): Create the ideal customer experience with hyper-personalisation. But what is it? And what is the difference with traditional personalisation? - [How to create and use actionable insights for business growth](https://spotler.com/blog/how-to-create-and-use-actionable-insights-for-business-growth): Having access to relevant and accurate actionable insights is becoming increasingly important for companies of all sizes. - [Chatbot marketing gives your strategy a boost](https://spotler.com/blog/chatbot-marketing-strategy): Did you know that marketing and chatbots go hand in hand? Service and webcare departments often interact with potential customers right at the beginning of the purchasing process. - [The advantages of running an all-in-one on-site CRO suite](https://spotler.com/blog/advantages-of-running-all-in-one-on-site-cro-suite): Our suite of tools is a group of integrated software tools for your webshop that combines a lot of search magic into one platform. - [Add PDF attachments to your transactional emails](https://spotler.com/blog/add-pdf-attachments-to-your-transactional-emails): Easily send PDF attachments for clear invoices, tickets and reports. Discover how to generate attachments dynamically. - [Best practices for good order confirmation emails](https://spotler.com/blog/best-practices-for-good-order-confirmation-emails): Indispensable in the Customer Journey is the email that the customer receives after purchasing your service or product. - [What is Sender Policy Framework (SPF)?](https://spotler.com/blog/what-is-spf): What is SPF (Sender Policy Framework), why is it needed and what does it do? Learn more about this email authentication standard. - [Best practices for password reset emails](https://spotler.com/blog/best-practices-for-password-reset-emails): Everyone knows them: an email to reset your password. But how do you create good password reset email? - [How to pitch a software solution to your colleagues](https://spotler.com/blog/how-to-pitch-a-software-solution-to-your-colleagues): Discover how to calculate the ROI of a brand portal and how templates, a media bank, and workflows can save time and reduce costs. - [The value of all-in-one conversion rate optimisation tools (for e-commerce)](https://spotler.com/blog/value-all-in-one-conversion-rate-optimisation-tools): Increase customer engagement & sales with personalized, powerful search on your online store. Discover our integrated suite. - [Branding in transactional email](https://spotler.com/blog/branding-in-transactional-email): We explain how to bring your brand to life in your transactional emails. Do you also want tips on how to do this? - [Why recipients mark your transactional email as SPAM](https://spotler.com/blog/why-recipients-mark-your-transactional-email-as-spam): Even though recipients want to receive transactional emails, sometimes they mark them as spam. Why do they do that? - [Live chat: how does it work?](https://spotler.com/blog/live-chat-how-does-it-work): What is live chat? What are its similarities and differences with other forms of online customer contact, and how do you get started with live chat? - [How to use customer data more effectively](https://spotler.com/blog/how-to-use-customer-data-more-effectively): With the widespread usage of CRM solutions, the customer experience within the B2B sector is being redefined. - [Issues pertaining to content creation](https://spotler.com/blog/issues-pertaining-to-content-creation): Discover common content creation challenges marketers face and how to tackle them with a clear strategy and process. - [Inspiring SaaS metrics every software company should track](https://spotler.com/blog/inspiring-saas-metrics-every-software-company-should-track): In the dynamic world of SaaS, success hinges on more than just innovative solutions and smart marketing—it's about understanding the intricacies of your business metrics. - [Increasing brand recognition with Brand Book](https://spotler.com/blog/increasing-brand-recognition-with-brand-book): Discover how a digital Brand Book boosts brand recognition, ensures consistency and keeps your team aligned with the latest brand guidelines. - [How to run a micro-marketing campaign](https://spotler.com/blog/how-to-run-a-micro-marketing-campaign): Reaching out to consumers and their targeted audience is essential for any business. Proper knowledge about the consumer can ensure a business's growth. Micro-marketing is one strategy businesses can use. - [What is reputation management, and how do you take it to the next level?](https://spotler.com/blog/what-is-reputation-management): Do you also want to go for next level reputation management and PR? Don't miss out on these tips and tricks! - [What is progressive profiling and why do you need it?](https://spotler.com/blog/progressive-profiling): Customer data provides companies with crucial intelligence. But how does one go about progressively building a profile on their customers? - [Unfolding the email: Sender name, subject line, and pre-header](https://spotler.com/blog/unfolding-the-email-sender-name-subject-line-and-pre-header): We dive into the first thing someone sees when receiving your email: the sender name, subject line and preheader. Also how to utilize these for your transactional emails. - [Improve Meta advertising results with our Conversions API](https://spotler.com/blog/improve-meta-advertising-results-with-our-conversions-api): Our Meta Conversions API enables future-proof sharing of campaign data and creates a richer digital experience for visitors. - [How CRM software can help you align sales and marketing](https://spotler.com/blog/crm-align-sales-marketing): Let’s examine in more detail why sales & marketing alignment is so important and how CRM software can help us achieve it. - [An elementary explanation of email authentication](https://spotler.com/blog/an-elementary-explanation-of-email-authentication): We explain what Email Authentication, why it is important, how it can help and how it can counter vulnerabilities. - [Data-driven marketing: what is it, why is it important and what are the advantages?](https://spotler.com/blog/data-driven-marketing-the-advantages): What is data-driven marketing? Why is it important and what are the advantages? Discover everything about data-driven marketing and learn how you start. - [Behind the spam folder](https://spotler.com/blog/behind-the-spam-folder): How does the spam folder work? What makes you go from trusted sender to spammer? How do you fix a bad reputation? - [What’s the difference between live chat and WhatsApp?](https://spotler.com/blog/whats-the-difference-between-live-chat-and-whatsapp): Are you ready for conversational customer contact? In this article we list the differences and similarities of live chat and WhatsApp! - [5 CRM tips for effective data management](https://spotler.com/blog/5-crm-tips-for-effective-data-management): We will look into five ways to make your data cleaner and more reliable and make your team more inclined to accept the new concept so they can focus more on sales. - [8 tips for Community Management 2.0](https://spotler.com/blog/8-tips-for-community-management-2-0): The ideal community manager knows his target audience from the inside out. Take community management to the next level with these 8 tips. - [Turning GDPR from challenge to opportunity with a CDP](https://spotler.com/blog/turning-gdpr-from-challenge-to-opportunity-with-cdp): By adopting a CDP, you can stay ahead of the privacy curve, managing data ethically from a central hub point while also taking advantage of what this data offers. - [Online personalisation: the 5 steps to success](https://spotler.com/blog/online-personalisation-the-5-steps-to-success): How can you make personalisation a success in e-commerce? The key take-aways we discuss in our blog are from marketing research. - [Marketing automation: what is it, why is it relevant and what are the benefits?](https://spotler.com/blog/marketing-automation-the-benefits): Marketing automation software improves your efficiency, customer experience and the amount and quality of your leads. Curious why? - [5 elements of order confirmations that will surprise your customers](https://spotler.com/blog/5-elements-of-order-confirmations-that-will-surprise-your-customers): Exceeding customer expectations with order confirmations. Okay, but how? We going in depth in our blog. - [What is a Digital Media Hub?](https://spotler.com/blog/what-is-a-digital-media-hub): Discover what a Digital Media Hub is and how it streamlines your brand, content, and workflow in one central place. - [Stop the confusion: on-site search and SEO are not the same!](https://spotler.com/blog/on-site-search-and-seo-are-not-the-same): Despite being confused for the same thing often, on-site search and SEO are two completely different things. Why does this matter? - [Our secret sauce — or: how does Spotler Activate Search actually work?](https://spotler.com/blog/how-does-spotler-activate-search-actually-work): In this blog, we take a close look at the ingredients, at how the Spotler Activate Search search engine actually works. Discover more about our recipe. - [11 ways to attract more customers to your online SME business](https://spotler.com/blog/11-ways-to-attract-more-customers-to-your-online-sme-business): To let your online shop thrive, there are a few things you can do to optimise it. In this blog we share the best tips for SME’s with online presence. - [Stemming: a basic necessity for any search engine](https://spotler.com/blog/stemming-a-basic-necessity-for-any-search-engine): The use of stemming within your onsite search engine is fundamental. Without stemming, you’d create a terrible UX and hurt your conversion rate. - [The ins & outs about dark mode for email](https://spotler.com/blog/the-ins-outs-about-dark-mode-for-email): Dark mode has a big impact on the display of your emails such as newsletters and transactional messages. - [The power of recognising website visitors for marketing](https://spotler.com/blog/the-power-of-recognising-website-visitors-for-marketing): Why is it important to recognise your visitors? And how can you use this online recognition for marketing purposes? - [The C Word. 5 things you should be doing now to prepare for the festive season](https://spotler.com/blog/the-c-word-5-things-you-should-be-doing-now-to-prepare-for-the-festive-season): Get ahead this Christmas with 5 smart marketing moves, from data review to automation. Discover our tips to boost your campaigns. - [The Inverted Pyramid: Email design skills we can learn from a journalistic framework](https://spotler.com/blog/email-design-can-learn-from-journalistic-framework): Use the Inverted Pyramid framework to make your transactional emails clear and concise. Want to know how? - [What is the Simple Mail Transfer Protocol (SMTP)?](https://spotler.com/blog/what-is-smtp): SMTP is used in sending and receiving email. But what is it exactly, how does it works and what are the limitations? We give you an answer! - [Why CRM is a perfect solution for B2B companies](https://spotler.com/blog/why-crm-is-a-perfect-solution-for-b2b-companies): RM systems can be very beneficial for businesses of all kinds. Whether your company is small or big, and whether it works with other businesses or directly with customers, they can help you earn money and save time. - [What is a brand portal?](https://spotler.com/blog/what-is-a-brand-portal): Learn what a brand portal is and how it helps teams manage brand assets, keep content consistent and work faster across channels. - [6 reasons you need to implement a personalisation solution in time for Christmas](https://spotler.com/blog/6-reasons-why-implement-personalisation-solution-for-christmas): Everyone loves the personal touch. Especially during the Christmas season. So time to make sure your marketing gets more personal. - [How customer service automation can help your business](https://spotler.com/blog/automating-customer-service): Cost reduction, better and faster service and happy customers and employees? Here's everything you need to know about automation in customer service! - [How to use user behaviour data to increase conversions](https://spotler.com/blog/how-to-use-user-behaviour-data-to-increase-conversions): User behaviour data is a method for collecting, processing and interpreting various types of user data and it helps us understand how people interact with a website or service. - [Rebranding? This is how you promote consistent communications and coherent behaviour](https://spotler.com/blog/rebranding-how-to-promote-consistent-communications-and-coherent-behaviour): Learn how to ensure consistent communication and coherent behaviour during a rebrand so your brand message stays clear everywhere. - [Curing the ‘Content Stress Disorder’](https://spotler.com/blog/curing-content-stress-disorder): Struggling with content chaos? Learn how structured workflows, templates and central tools reduce stress and improve content creation. - [9 simple strategies to improve your Marketing-Sales Cycle](https://spotler.com/blog/9-simple-strategies-to-improve-your-marketing-sales-cycle): Businesses will always try to optimise their sales cycle, so let's take a look at how marketing & sales can collaborate more efficiently. - [One template, countless variants and sizes](https://spotler.com/blog/one-template-countless-variants-and-sizes): Learn how one content template can power countless content formats and help marketers work faster while keeping messaging consistent. - [Why the scarcity persuasion principle doesn’t always work](https://spotler.com/blog/why-scarcity-persuasion-principle-doesnt-always-work): Does the scarcity persuasion principle (from Cialdini) always and for everyone work? No, not really. We'll take a deeper look. - [5 tips to prevent digital litter in your media bank](https://spotler.com/blog/5-tips-to-prevent-digital-litter-in-your-media-bank): Discover 5 tips to keep your media bank organised, retrievable and clutter-free, so your team works more efficiently. - [Automatic image tagging with A.I.](https://spotler.com/blog/automatic-image-tagging-with-ai): Discover how A.I.-powered image tagging enriches your media bank, saves time and boosts findability of your assets. ## Glossary - [Spam Complaint Count](https://spotler.com/glossary/automatische-concepten-2): Spam complaint count is the total number of recipients who have clicked 'report spam' or 'mark as junk' in their email client after receiving a message from a sender. Each complaint is registered with the inbox provider and contributes to the sender's complaint rate, which is one of the most heavily weighted signals inbox providers use when deciding whether future emails from that sender should reach the inbox or be filtered to spam. - [Spam Placement Rate](https://spotler.com/glossary/automatische-concepten): Spam placement rate is the percentage of delivered emails that are routed to the recipient's spam or junk folder rather than their inbox. - [Inbox Placement Rate](https://spotler.com/glossary/inbox-placement-rate): Inbox placement rate is the percentage of delivered emails that land in the recipient's inbox rather than the spam or junk folder. - [Open ratio](https://spotler.com/glossary/open-ratio): Open rate is the percentage of delivered emails that were opened by recipients, used as an indicator of subject line effectiveness & audience engagement. - [Open pixel](https://spotler.com/glossary/open-pixel): An open pixel is a tiny, invisible image embedded in a marketing email that records when the email has been opened, enabling open rate tracking. - [Online version](https://spotler.com/glossary/online-version): An online version is a web-hosted copy of a marketing email that recipients can view in a browser for those who cannot view it correctly. - [Nurture](https://spotler.com/glossary/nurture): Nurture in marketing refers to the process of building relationships with prospects and customers over time through relevant, helpful communications. - [Newsletter subscriber](https://spotler.com/glossary/newsletter-subscriber): A newsletter subscriber is a person who has actively opted in to receive a newsletter, representing engaged contacts in a marketing database. - [Newsletter](https://spotler.com/glossary/newsletter): A newsletter is a regularly sent email that keeps subscribers informed and engaged to a brand through curated content, updates, and insights. - [Net Promoter Score (NPS)](https://spotler.com/glossary/net-promoter-score-nps): Net Promoter Score (NPS) is a customer loyalty metric that measures how likely customers are to recommend a company to others, calculated from a single survey question on a scale of 0 to 10 - [Mobile optimisation](https://spotler.com/glossary/mobile-optimisation): Mobile optimisation in email is the practice of designing and coding emails so they render correctly, load quickly, and are easy to interact with on smartphones and tablets - [Metrics](https://spotler.com/glossary/metrics): Metrics are quantifiable measurements used to track, assess, and communicate the performance of marketing activities, campaigns, and programmes over time - [Meta title](https://spotler.com/glossary/meta-title): A meta title, also called a title tag, is an HTML element that specifies the title of a web page, displayed as the clickable headline in search engine results and in the browser tab - [Meta description](https://spotler.com/glossary/meta-description): A meta description is an HTML attribute that provides a brief summary of a web page's content, typically displayed as the descriptive snippet beneath the page title in search engine results - [Media Queries](https://spotler.com/glossary/media-queries): Media queries are CSS rules that apply different styles to an email based on the screen width or device characteristics of the viewer, enabling responsive email layouts that adapt to mobile screens - [Marketing Qualified Lead (MQL)](https://spotler.com/glossary/marketing-qualified-lead-mql): An MQL (Marketing Qualified Lead) is a lead that marketing has assessed as ready for sales engagement based on their profile fit and level of engagement with marketing content and campaigns - [Marketing automation](https://spotler.com/glossary/marketing-automation): Marketing automation is the use of software to automate repetitive marketing tasks and deliver personalised communications at scale based on contact behaviour, data, and defined workflow logic - [Mail Server](https://spotler.com/glossary/mail-server): A mail server is a computer system responsible for sending, receiving, and storing email messages, acting as the infrastructure backbone of all email communication - [Mailing List](https://spotler.com/glossary/mailing-list): A mailing list is a database of email addresses belonging to subscribers, customers, or prospects who have consented to receive communications from a sender - [Machine learning](https://spotler.com/glossary/machine-learning): Machine learning is a branch of artificial intelligence where systems learn from data to improve their performance on tasks over time, without being explicitly programmed for each specific outcome - [Loyalty marketing](https://spotler.com/glossary/loyalty-marketing): Loyalty marketing is a strategy focused on retaining existing customers and encouraging repeat business by rewarding engagement, purchases, and advocacy through structured programmes and personalised communications - [Link domain(s)](https://spotler.com/glossary/link-domains): A link domain is the domain used in tracked links within marketing emails, which can be customised to match the sender's brand for better deliverability and a more consistent recipient experience - [List hygiene](https://spotler.com/glossary/list-hygiene): List hygiene is the ongoing practice of maintaining a clean, accurate, and up-to-date email contact database by removing invalid addresses, managing bounces, and addressing long-term disengagement - [Leads](https://spotler.com/glossary/leads): Leads are individuals or organisations who have expressed interest in a company's product or service and provided contact information, making them identifiable prospects in the sales and marketing funnel - [Lead generation](https://spotler.com/glossary/lead-generation): Lead generation is the process of attracting and capturing the interest of potential customers, converting anonymous prospects into identified contacts who can be nurtured toward a purchase decision - [Lead scoring](https://spotler.com/glossary/lead-scoring): Lead scoring is a method of ranking prospects by assigning numerical values to their profile attributes and behaviours, indicating how sales-ready they are and helping prioritise follow-up - [Lead nurturing](https://spotler.com/glossary/lead-nurturing): Lead nurturing is the process of building relationships with prospects over time through targeted, relevant communications that guide them through the buying process at their own pace - [Lead qualification](https://spotler.com/glossary/lead-qualification): Lead qualification is the process of evaluating whether a lead meets the criteria to be considered a viable sales opportunity, based on factors such as budget, authority, need, and timeline - [Landing page](https://spotler.com/glossary/landing-page): A landing page is a standalone web page designed for a specific campaign or objective, where visitors arrive after clicking an ad, email link, or search result and are guided toward a single desired action - [Connector](https://spotler.com/glossary/connector): A connector is a pre-built integration that links two software applications, enabling them to exchange data automatically without requiring custom development work for each connection - [Click rate](https://spotler.com/glossary/click-rate): Click rate is the percentage of delivered emails in which at least one link was clicked, measuring the overall engagement level of a campaign and the effectiveness of its calls to action - [Keyword](https://spotler.com/glossary/keyword): A keyword is a word or phrase that people type into search engines when looking for information, used in SEO and paid search to target relevant traffic and inform content strategy - [Key performance indicators (KPI)](https://spotler.com/glossary/key-performance-indicators-kpi): Key performance indicators (KPIs) are specific, measurable metrics used to evaluate the success of marketing activities against defined business objectives - [Junk mail](https://spotler.com/glossary/junk-mail): Junk mail is a colloquial term for unsolicited or unwanted email that recipients did not request, broadly synonymous with spam, and the folder where email clients route suspected unwanted messages - [Journey mapping](https://spotler.com/glossary/journey-mapping): Journey mapping is the process of visually documenting the steps, touchpoints, and experiences a customer goes through when engaging with a brand, used to identify gaps and improve the overall experience - [ISP (Internet Service Provider)](https://spotler.com/glossary/isp-internet-service-provider): In email marketing, an ISP refers to the major inbox providers such as Gmail, Outlook, and Yahoo that host recipient mailboxes and make filtering decisions about incoming messages - [IP address](https://spotler.com/glossary/ip-address): An IP address is a unique numerical identifier assigned to every device connected to the internet, used to route communications and, in email, to identify the server sending a message - [IP lookup](https://spotler.com/glossary/ip-lookup): An IP lookup is the process of querying a database to retrieve information associated with a specific IP address, such as its geographic location, organisation, or email sending reputation - [Influencer marketing](https://spotler.com/glossary/influencer-marketing): Influencer marketing is a strategy that involves partnering with individuals who have built a credible following in a relevant niche to promote a brand, product, or message to their audience - [Inbox](https://spotler.com/glossary/inbox): An email inbox is the primary folder in an email client where incoming messages are delivered, and the primary target for every email marketing deliverability effort - [Inbound marketing](https://spotler.com/glossary/inbound-marketing): Inbound marketing is a strategy that attracts customers by creating valuable, relevant content that addresses their needs, drawing them in organically rather than interrupting them with advertising - [Inactive contacts/recipients](https://spotler.com/glossary/inactive-contacts-recipients): Inactive contacts are email subscribers who have not opened or clicked any emails over a defined period, typically three to twelve months, and who may need re-engagement or suppression - [Image blocking](https://spotler.com/glossary/image-blocking): Image blocking occurs when an email client automatically prevents images from loading in an email, displaying ALT text or blank spaces instead, which affects how recipients experience the message - [ICS file](https://spotler.com/glossary/ics-file): An ICS file is a universal calendar file format used to share event details that recipients can add directly to their digital calendar, commonly included in event invitation and confirmation emails - [Hyper-Personalisation](https://spotler.com/glossary/hyper-personalisation): Hyper-personalisation is an advanced marketing approach that uses real-time data, AI, and behavioural signals to deliver individualised content and experiences far beyond basic name or company personalisation - [HTML email / HTML version](https://spotler.com/glossary/html-email-html-version): An HTML email is an email message coded in HTML that displays formatted text, images, colours, and layout rather than plain text, enabling richly designed marketing communications - [Heatmap](https://spotler.com/glossary/heatmap): A heatmap is a visual representation of data that uses colour gradients to show where users click, scroll, or focus attention on a web page or email, helping identify engagement patterns - [Header](https://spotler.com/glossary/header): An email header refers to either the visual top section of an email design containing the brand logo and banner, or the technical metadata that mail servers use to route and authenticate messages - [Hard bounce](https://spotler.com/glossary/hard-bounce): A hard bounce is a permanent email delivery failure caused by an invalid or non-existent email address, indicating the message will never be deliverable to that address - [Growth hacking](https://spotler.com/glossary/growth-hacking): Growth hacking is a data-driven, experimental approach to finding the most efficient ways to grow a business rapidly, combining marketing, product, and data skills to identify high-leverage tactics - [GIF-animation](https://spotler.com/glossary/gif-animation): A GIF animation is an animated image file used in email marketing to add movement and visual interest, supported across most email clients without requiring video or additional plugins - [Geotargeting](https://spotler.com/glossary/geotargeting): Geotargeting is the practice of delivering different content, ads, or messages to users based on their geographic location to improve relevance and campaign performance - [Gated content](https://spotler.com/glossary/gated-content): Gated content is digital content such as guides, reports, or templates that requires a visitor to complete a form and provide their contact details in order to access it - [Gamification](https://spotler.com/glossary/gamification): Gamification is the application of game-like mechanics such as points, badges, and challenges to marketing activities to increase engagement, motivation, and desired behaviour - [Funnel](https://spotler.com/glossary/funnel): A marketing funnel is a model representing the journey prospects take from first awareness of a brand through to becoming a customer, with each stage narrowing as people progress toward conversion - [Form transcript](https://spotler.com/glossary/form-transcript): A form transcript is a saved record of the data submitted through a web form, capturing a contact's responses and storing them for follow-up and segmentation - [Footer](https://spotler.com/glossary/footer): An email footer is the bottom section of a marketing email containing the unsubscribe link, company address, and compliance information required on every send - [Follow-up mail](https://spotler.com/glossary/follow-up-mail): A follow-up email is a message sent after an initial contact or communication to continue a conversation, prompt a response, or move a prospect or customer to the next step - [Fluid design](https://spotler.com/glossary/fluid-design): Fluid design is an email layout technique that uses percentage-based widths so the email scales smoothly across different screen sizes without fixed breakpoints - [Feedback loop](https://spotler.com/glossary/feedback-loop): An email feedback loop (FBL) is a service offered by inbox providers that sends spam complaint notifications back to the sender when recipients mark their emails as spam - [Facebook Ads](https://spotler.com/glossary/facebook-ads): Facebook Ads is Meta's paid advertising platform that allows businesses to run targeted ad campaigns across Facebook and Instagram, using audience data to reach specific demographics, interests, and behaviours - [Event tracking](https://spotler.com/glossary/event-tracking): Event tracking is the practice of recording and analysing specific user interactions with a website, app, or email, such as clicks, form submissions, and video plays, to understand engagement and behaviour - [ESP (Email Service Provider)](https://spotler.com/glossary/esp-email-service-provider): An ESP (Email Service Provider) is a platform that provides the infrastructure and tools needed to send marketing emails at scale, including list management, template builders, automation, and deliverability features - [Emoji](https://spotler.com/glossary/emoji): In email marketing, an emoji is a small digital icon or symbol used in subject lines or email body content to add visual interest, convey emotion, or improve scannability - [Email template](https://spotler.com/glossary/email-template): An email template is a pre-designed, reusable email layout that provides the structural framework for consistent email creation, including placeholders for content that changes with each send - [Email marketing software](https://spotler.com/glossary/email-marketing-software): Email marketing software is a platform that allows businesses to create, send, manage, and track email campaigns and automated communications to a contact list - [Email marketing automation](https://spotler.com/glossary/email-marketing-automation): Email marketing automation is the use of software to send targeted emails automatically based on triggers, schedules, or contact behaviour, without manual intervention for each send - [Email marketing](https://spotler.com/glossary/email-marketing): Email marketing is the practice of sending targeted commercial communications to a list of contacts via email to build relationships, promote products or services, and drive specific actions - [Email size (size KB/MB)](https://spotler.com/glossary/email-size-size-kb-mb): Email file size refers to the total size of an email message in kilobytes or megabytes, including HTML code, inline styles, and any embedded content, which affects load time and deliverability - [Email domain](https://spotler.com/glossary/email-domain): An email domain is the part of an email address that comes after the @ symbol, identifying the organisation or service responsible for that email account - [Email copy](https://spotler.com/glossary/email-copy): Email copy is the written text content of a marketing email, including the subject line, preheader, body text, and calls to action, crafted to engage recipients and drive a specific response - [Email client](https://spotler.com/glossary/email-client): An email client is the application or interface used to send, receive, and read emails, such as Outlook, Gmail, Apple Mail, or a mobile email app - [Email campaign](https://spotler.com/glossary/email-campaign): An email campaign is a coordinated series of email messages, or sometimes a single email, sent to a targeted list of recipients to achieve a specific marketing goal - [Dynamic content](https://spotler.com/glossary/dynamic-content): Dynamic content is email or website content that changes automatically based on recipient or visitor attributes, delivering personalised information to different people within the same communication - [Duplicate content](https://spotler.com/glossary/duplicate-content): Duplicate content refers to blocks of text that are identical or near-identical to content appearing on another page, either within the same website or across different domains, which can affect search engine rankings - [Double opt-in](https://spotler.com/glossary/double-opt-in): Double opt-in is an email subscription process that requires new subscribers to confirm their email address by clicking a link in a confirmation email before being added to a mailing list - [Drip campaign](https://spotler.com/glossary/drip-campaign): A drip campaign is a series of automated emails sent to a contact at predetermined intervals or triggered by specific behaviours, designed to move them through the funnel over time - [Drag & drop](https://spotler.com/glossary/drag-drop): A drag and drop editor is a visual design interface that allows users to build emails or web pages by dragging pre-built content blocks into position, without writing code - [Domain Name System (DNS)](https://spotler.com/glossary/domain-name-system-dns): The Domain Name System (DNS) is the internet's address directory, translating human-readable domain names into the numerical IP addresses that computers use to communicate - [Domain Authority](https://spotler.com/glossary/domain-authority): Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine results pages, scored on a scale of 1 to 100 - [DNS-based Authentication of Named Entities (DANE)](https://spotler.com/glossary/dane): DANE (DNS-based Authentication of Named Entities) is a security protocol that uses DNSSEC to bind TLS certificates to domain names, enabling more secure email and web connections - [Direct mail](https://spotler.com/glossary/direct-mail): Direct mail is a marketing channel that delivers physical printed materials, such as letters, brochures, or postcards, directly to a recipient's postal address - [Digital accessibility](https://spotler.com/glossary/digital-accessibility): Digital accessibility is the practice of designing and developing digital content and interfaces so they can be used by people with a wide range of abilities, including those with visual, auditory, cognitive, or motor impairments - [Demand Generation](https://spotler.com/glossary/demand-generation): Demand generation is a marketing strategy focused on creating awareness and interest in a company's products or services among a target audience, building the pipeline of future buyers - [Deepsell](https://spotler.com/glossary/deepsell): Deepsell is a sales and marketing strategy focused on expanding revenue from existing customers by identifying and addressing additional needs that the current relationship does not yet serve - [Data warehouse (DWH)](https://spotler.com/glossary/data-warehouse-dwh): A data warehouse is a centralised repository that stores large volumes of structured data from multiple sources, optimised for querying and analysis rather than real-time transaction processing - [CRM (Customer Relationship Management)](https://spotler.com/glossary/crm-customer-relationship-management): A CRM (Customer Relationship Management) system is software that helps businesses manage interactions with prospects and customers, centralising contact data and communication history to improve sales and marketing outcomes - [Cost per order](https://spotler.com/glossary/cost-per-order): Cost per order (CPO) is the total marketing or advertising spend divided by the number of orders generated, measuring how much it costs to acquire each completed transaction - [Conversational AI](https://spotler.com/glossary/conversational-ai): Conversational AI refers to technologies that enable computers to understand and respond to human language in real time, powering chatbots, virtual assistants, and automated customer interactions - [Content marketing](https://spotler.com/glossary/content-marketing): Content marketing is a strategy that involves creating and distributing valuable, relevant content to attract and engage a target audience, with the goal of driving profitable customer action - [Competition analysis](https://spotler.com/glossary/competition-analysis): Competition analysis is the process of systematically researching and evaluating competitors to understand their strengths, weaknesses, positioning, and strategies - [Canonical URL](https://spotler.com/glossary/canonical-url): A canonical URL is the preferred version of a webpage specified by a canonical tag, used to prevent duplicate content issues and consolidate link equity in search engines - [Buyer’s journey](https://spotler.com/glossary/buyers-journey): The buyer's journey is the process a prospective customer goes through from first becoming aware of a problem to making a purchase decision - [Bulk mailing](https://spotler.com/glossary/bulk-mailing): Bulk mailing is the practice of sending a single email message to a large number of recipients simultaneously, typically through an email service provider or marketing automation platform - [Breadcrumb](https://spotler.com/glossary/breadcrumb): A breadcrumb is a navigational aid on a website that shows the user's current location within the site's hierarchy, typically displayed as a trail of links near the top of the page - [Bounce rate (BR)](https://spotler.com/glossary/bounce-rate-br): Email bounce rate is the percentage of sent emails that could not be delivered, calculated as the number of bounced emails divided by total emails sent - [Bounce](https://spotler.com/glossary/bounce): An email bounce occurs when a sent email is rejected by the recipient's mail server and returned to the sender, indicating the message could not be delivered - [Bone clicks](https://spotler.com/glossary/bone-clicks): Bone clicks are automated link clicks generated by email security systems or bots rather than human recipients, inflating click data and distorting email performance metrics - [Blacklist](https://spotler.com/glossary/blacklist): An email blacklist is a database of IP addresses or domains identified as sources of spam, used by mail servers to block or filter incoming messages from those senders - [BIMI](https://spotler.com/glossary/bimi-2): BIMI (Brand Indicators for Message Identification) is an email standard that displays a brand's logo next to authenticated emails in supported inboxes, improving recognition and trust - [Big data](https://spotler.com/glossary/big-data): Big data refers to datasets that are too large, fast-moving, or complex to be processed by traditional data management tools, requiring specialised infrastructure to store, process, and analyse - [Benchmark](https://spotler.com/glossary/benchmark): A benchmark is a reference point or standard used to compare your marketing performance against industry norms, historical data, or competitor results - [Thank you page](https://spotler.com/glossary/thank-you-page): A thank you page is the webpage a visitor sees after completing a form or action on your site, confirming the action was successful and often providing a next step - [BCC](https://spotler.com/glossary/bcc): BCC (Blind Carbon Copy) is an email field that allows a sender to copy additional recipients on a message without the other recipients knowing those addresses are included - [Backlinks](https://spotler.com/glossary/backlinks): Backlinks are links from one website to another, used by search engines as a signal of authority and trustworthiness when determining how to rank pages in search results - [GDPR (General Data Protection Regulation)](https://spotler.com/glossary/gdpr-general-data-protection-regulation): GDPR is a European Union regulation that governs how organisations collect, store, and process personal data of individuals in the EU and EEA - [Audiences](https://spotler.com/glossary/audiences): In marketing, audiences are defined groups of people who share common characteristics, behaviours, or interests, used to target campaigns and personalise communications - [Attribution](https://spotler.com/glossary/attribution): Marketing attribution is the process of identifying which marketing touchpoints influenced a conversion, assigning credit to the channels or campaigns that contributed to that outcome - [API](https://spotler.com/glossary/api-2): An API (Application Programming Interface) is a set of protocols that allows two software applications to communicate with each other and exchange data in a structured way - [Analytics](https://spotler.com/glossary/analytics): Analytics in marketing refers to the collection, measurement, and interpretation of data from marketing activities to understand performance and guide decision-making - [AMP Emails](https://spotler.com/glossary/amp-emails): AMP emails are interactive HTML emails built using Google's Accelerated Mobile Pages framework, allowing recipients to take actions directly within the email without visiting a website - [AIDA model](https://spotler.com/glossary/aida-model): The AIDA model is a marketing framework describing the four stages a buyer moves through: Attention, Interest, Desire, and Action - [Sender Name](https://spotler.com/glossary/sender-name): The sender name is the display name shown in a recipient's inbox to identify who sent an email, appearing alongside the sender's email address - [Unsubscribe Rate](https://spotler.com/glossary/unsubscribe-rate): Unsubscribe rate is the percentage of email recipients who opt out of a mailing list after receiving a particular email send - [Unsubscribe Link](https://spotler.com/glossary/unsubscribe-link): An unsubscribe link is a clickable link included in marketing emails that allows recipients to opt out of future communications from the sender - [Unsubscribe](https://spotler.com/glossary/unsubscribe): Unsubscribing is the process by which a recipient removes themselves from a mailing list, opting out of future email communications from a sender - [Delivery Rate](https://spotler.com/glossary/delivery-rate): Delivery rate is the percentage of sent emails that were successfully accepted by the recipient's mail server, calculated as delivered emails divided by total emails sent - [Delivery](https://spotler.com/glossary/delivery): Email delivery refers to whether a sent email successfully reaches the recipient's mail server, without being rejected or bounced, before any inbox placement assessment occurs - [Affiliate marketing](https://spotler.com/glossary/affiliate-marketing): Affiliate marketing is a performance-based arrangement where a business pays external partners a commission for driving traffic or sales through their promotional efforts - [Image-Text Ratio](https://spotler.com/glossary/image-text-ratio): Image-text ratio is the proportion of image content to written text in an email, a factor that spam filters use to assess whether a message is legitimate - [Image](https://spotler.com/glossary/image): In email marketing, an image is any visual asset embedded in or linked from an email, including photos, illustrations, banners, logos, and GIFs - [Subscribe Popup](https://spotler.com/glossary/subscribe-popup): A subscribe popup is an overlay that appears on a website inviting visitors to join a mailing list, typically triggered by a specific user behaviour - [Signup Form](https://spotler.com/glossary/signup-form): A signup form is a web form that collects a visitor's details, typically their email address, to add them to a mailing list or database - [WhatsApp chatbot](https://spotler.com/glossary/whatsapp-chatbot): A WhatsApp chatbot is an automated system that communicates with users through the WhatsApp messaging platform. - [TikTok Advertising](https://spotler.com/glossary/tiktok-advertising): Companies can use short video ads, sponsored challenges, or branded content. Targeting options include demographics, interests, and user behaviour. - [LinkedIn Advertising](https://spotler.com/glossary/linkedin-advertising): Paid advertising on LinkedIn to target professional audiences with tailored campaigns. - [Instagram Advertising](https://spotler.com/glossary/instagram-advertising): With Instagram Advertising, can place ads through sponsored posts, Stories, Reels, and other formats, targeting audiences based on demographics, interests, and behaviours. - [Facebook Advertising](https://spotler.com/glossary/facebook-advertising): Facebook Advertising refers to promoting products or services through paid campaigns on the Facebook platform. - [Cost-per-click (CPC)](https://spotler.com/glossary/cost-per-click-cpc): CPC, or cost-per-click, is a way advertisers pay for online ads, only when someone actually clicks on them. - [Customer Relationship Management (CRM)](https://spotler.com/glossary/crm): CRM is both a strategy and a toolset that helps businesses manage interactions with customers and potential customers in one central place. - [Cross-sell](https://spotler.com/glossary/cross-sell): Cross-selling encourages customers to purchase additional, related products alongside their main purchase. - [Customer Lifecycle](https://spotler.com/glossary/customer-lifecycle): The customer lifecycle includes all customer relationship stages. - [Customer Journey](https://spotler.com/glossary/customer-journey): A customer journey maps out how people move through each stage of getting to know, buying, and using your product or service. - [Bot clicks](https://spotler.com/glossary/bot-clicks): Bot clicks are automatic interactions with digital ads, emails, or website links triggered by software rather than real users. - [Domain-based Message Authentication, Reporting and Conformance (DMARC)](https://spotler.com/glossary/dmarc): An API is a set of rules that lets two software systems share information and work together. - [Application Programming Interface (API)](https://spotler.com/glossary/api): An API is a set of rules that lets two software systems share information and work together. - [Cascading Style Sheets (CSS)](https://spotler.com/glossary/cascading-style-sheets-css): CSS is a language used to control how things look on a web page. - [Anchor link](https://spotler.com/glossary/anchor-link): A clickable link that takes users directly to a section of a website page. - [Zero-shot prompting](https://spotler.com/glossary/zero-shot-prompting): Zero-shot prompting is an artificial intelligence technique particularly relevant in natural language processing tasks. - [DMARCbis](https://spotler.com/glossary/dmarcbis): DMARCbis is an email security tool that helps stop scammers from pretending to send emails from your domain. - [Brand Indicators for Message Identification (BIMI)](https://spotler.com/glossary/bimi): BIMI is an email standard that lets companies display their verified logo alongside messages in supported inboxes. - [Accelerated Mobile Pages (AMP)](https://spotler.com/glossary/amp-accelerated-mobile-pages): AMP is a way to make mobile content faster and more usable for those who browse on slower connections or don't wait for heavy pages to load. - [DomainKeys Identified Mail (DKIM)](https://spotler.com/glossary/domainkeys-identified-mail-dkim): DKIM adds a digital signature to the email's header, which the recipient's mail server can verify. - [Sender Policy Framework (SPF)](https://spotler.com/glossary/sender-policy-framework-spf): Sender Policy Framework (SPF) is an email authentication method that helps verify a sender's identity to prevent email spoofing. - [Alt text](https://spotler.com/glossary/alt-text): Alt text is a written description of an image, designed to be read by screen readers for people with visual impairments. - [Acquisition](https://spotler.com/glossary/acquisition): Acquisition is about gaining new customers or users. Those who sign up, subscribe, or buy what your company offers. - [Conversion](https://spotler.com/glossary/conversion): A conversion is when someone takes a specific action you want them to take, split in macro and micro conversions. - [Confirmed Open Rate (COR)](https://spotler.com/glossary/confirmed-open-rate-cor): Confirmed Open Rate (COR) is a metric used in email marketing to measure the number of recipients who opened an email. - [Countdown Timer](https://spotler.com/glossary/countdown-timer): A countdown timer tells visitors exactly how many hours, minutes, and seconds are left in a promotional campaign. - [Abandoned cart campaign](https://spotler.com/glossary/abandoned-cart-campaign): More than half of your website visitors don't finish their purchase. An abandoned cart campaign helps re-spark interest in buying your product. - [CAN-SPAM](https://spotler.com/glossary/can-spam): A US law passed in 2003 to set basic rules for commercial email. It is in some shape comparable to GDPR. - [Call-to-action (CTA)](https://spotler.com/glossary/call-to-action-cta): A call-to-action, or CTA, is a prompt that tells someone what to do next. - [Buyer Persona](https://spotler.com/glossary/buyer-persona): A buyer persona is a semi-fictional profile that represents your ideal customer. - [Buyer Journey](https://spotler.com/glossary/buyer-journey): The buyer journey is the path someone takes before they become a customer, typically in the stages 'Awareness', 'Consideration', and 'Decision'. - [Birthday Campaign](https://spotler.com/glossary/birthday-campaign): A birthday campaign is a marketing tactic that involves sending personalised messages to customers on or around their birthday. - [Blind Carbon Copy (BCC)](https://spotler.com/glossary/blind-carbon-copy-bcc): The 'blind carbon copy' is a feature in email that lets you privately send a message to someone without having the main recipient know about it. - [Bulk email](https://spotler.com/glossary/bulk-email): Bulk email is one of the most direct and consistent ways to communicate with a large audience. - [Automation trigger](https://spotler.com/glossary/automation-trigger): An automation trigger lives inside a marketing platform as the first step of a journey, for example a nurture campaign. - [Above the fold](https://spotler.com/glossary/above-the-fold): Above the fold refers to the part of a web page or email that's visible without having to scroll. - [Carbon Copy (CC)](https://spotler.com/glossary/carbon-copy-cc): A carbon copy (or: CC) lets you send a copy of your email to someone without making them the primary recipient. - [At sign (@)](https://spotler.com/glossary/at-sign): The at sign has become a universal symbol of communication, connection, and context. It's used in different ways across the Internet. - [Content Management System (CMS)](https://spotler.com/glossary/content-management-system-cms): A Content Management System or CMS allows you to create, manage, and publish content on a website. - [Click-to-open (CTO)](https://spotler.com/glossary/click-to-open-cto): The click-to-open shows how many people who opened your email clicked on something inside it. - [Acceptance Rate (AR)](https://spotler.com/glossary/acceptance-rate-ar): The acceptance rate is the percentage of your emails that are accepted by the recipient’s mail server. - [Click-through-rate (CTR)](https://spotler.com/glossary/click-through-rate-ctr): Click-through rate, often shortened to CTR, measures how frequently people click on a link, ad, or call-to-action after seeing it. - [AB test](https://spotler.com/glossary/ab-test): AB testing is a technique to figure out which version of your email or page is best, based on real behaviour, not assumptions. - [Customer Data Platform (CDP)](https://spotler.com/glossary/customer-data-platform-cdp): A Customer Data Platform is software that helps businesses gather everything they know about their customers into one place. - [Churn](https://spotler.com/glossary/churn): Churn is the opposite of retention and happens when a customer decides to stop using your product or service. - [Churn Rate](https://spotler.com/glossary/churn-rate): Customer churn is about the number of users leaving; revenue churn looks at the money lost when subscribers downgrade or cancel. - [Conversion Rate Optimisation (CRO)](https://spotler.com/glossary/conversion-rate-optimisation-cro): CRO is the process of improving your website (or landing page, email, or app) to encourage more visitors to take a specific action. - [Data Management Platform (DMP)](https://spotler.com/glossary/data-management-platform-dmp): A DMP is a tool that collects, stores, and organises data about your audiences so that you can better target them. - [Data Protection Officer (DPO)](https://spotler.com/glossary/data-protection-officer-dpo): A Data Protection Officer is the person responsible for overseeing how a company collects, manages, and protects personal data. - [Database](https://spotler.com/glossary/database): A database holds rows and tables of data that can be sorted, searched, updated, and analysed with precision and speed. - [Customer Lifetime Value (CLV)](https://spotler.com/glossary/customer-lifetime-value-clv): Put simply, it’s the total amount of money a customer is expected to spend with your business over the entire length of their relationship with you. - [Customer Retention Rate (CRR)](https://spotler.com/glossary/customer-retention-rate): Customer Retention Rate is a metric that tells you how well your business keeps its customers over time. - [Customer Acquisition Cost (CAC)](https://spotler.com/glossary/customer-acquisition-cost): CAC tells you how much it costs your business to win a new customer: Divide the spent budget by the amount of leads generated. Quick maths! - [Dark mode](https://spotler.com/glossary/dark-mode): Dark mode is a colour scheme setting that users can enable on their device, operating system, browser, or specific apps. ## Guides pages - [The best email sending APIs in 2026: a developer’s comparison](https://spotler.com/guides/best-email-sending-api-2026): We evaluated eight providers across five criteria that actually matter. Here is what we found. - [What is a WhatsApp chatbot? How it works, benefits and use cases](https://spotler.com/guides/what-is-a-whatsapp-chatbot): Learn what a WhatsApp chatbot is, how it works, and how businesses use it for customer support, automation, and lead generation. - [The complete checklist for a great sender reputation](https://spotler.com/guides/complete-sender-reputation-checklist): Learn what impacts sender reputation, how it affects inbox placement, and follow a practical checklist to protect your email deliverability long term. - [The ultimate guide to inbox placement](https://spotler.com/guides/the-ultimate-guide-to-inbox-placement): When you're sending emails to customers, it's easy to get lost in designs, copy, call-to-actions. But what if that email is never even seen? - [More conversions with email](https://spotler.com/guides/more-conversions-with-email): Not all emails are created equal! Make the most of your audience’s attention with these 21 techniques. - [How AI Analytics can improve your marketing in at least nine ways](https://spotler.com/guides/ai-analytics-improving-marketing): Enough with the abstract theory, how can you actually get better results with AI today? This guide dives into the details of AI Analytics for marketing. - [How to spot bot opens and clicks in your email statistics](https://spotler.com/guides/how-to-spot-bot-opens-and-clicks-in-email): The percentage of bot opens and clicks in emails is increasing. How can you recognise and extract human behaviour from your email statistics? - [The Personalisation Paradox: Why marketers hold back despite the benefits](https://spotler.com/guides/personalisation-paradox): Find insights from a survey of Ecommerce marketing leaders, uncovering where to unlock personalisation's full potential. - [How to realise flawless event registration](https://spotler.com/guides/flawless-event-registration): Flawless registration is an important element of your event; your attendees' experience starts here! - [How to build an omnichannel marketing strategy](https://spotler.com/guides/omnichannel-marketing-strategy-how-to): In the perfect omnichannel marketing strategy, offline and online marketing channels give the exact same brand experience. Learn how! - [Webcare is more than customer service](https://spotler.com/guides/webcare-is-more-than-customer-service): Are you fully aware of the added value of online customer service for your organisation? In this guide we're showing you how that works. - [Optimise your Customer Lifetime Value with Predictive AI](https://spotler.com/guides/clv-optimisation-with-predictive-ai): Increasing customer value is every eCommerce marketer's dream. Predictive AI helps you attract new customers and expand on existing ones. - [The smart B2B CRM buyer’s guide: 10 must-know factors before you choose](https://spotler.com/guides/b2b-crm-buyers-guide): With so many CRM platforms claiming to "boost productivity" or "streamline sales", how to cut through the noise? - [What is WhatsApp Proactive Messaging?](https://spotler.com/guides/whatsapp-proactive-messaging): Since WhatsApp has become an indispensable channel, this guide dives into 5 use cases on using WhatsApp and interacting with customers. - [From cold website visitors to warm contact: how to be successful with lead management in B2B](https://spotler.com/guides/lead-management): How do you generate as many MQLs for your sales team? Let's dive into how to optimise your lead management process. - [How to create compelling emails for your B2B event](https://spotler.com/guides/how-to-create-compelling-emails-for-your-b2b-event): Learn the ins and outs about event mailings, backed by tens of thousands of events hosted by our customers. - [A fair comparison of Mail+ and MailPro](https://spotler.com/guides/mailplus-vs-mailpro): Tom Meijer (XXL Nutrition) provides a fair comparison between Spotler's email marketing software packages Mail+ and MailPro for application in e-commerce. - [How do you apply tagging and scoring?](https://spotler.com/guides/apply-tagging-and-scoring): With tagging and scoring, you segment contacts and determine lead priority based on interactions. Discover how to apply this cleverly. - [How does predictive AI work?](https://spotler.com/guides/how-does-predictive-ai-work): Predictive AI uses historical data, algorithms and machine learning models to predict future outcomes or trends. - [What is generative AI?](https://spotler.com/guides/what-is-generative-ai): Generative AI is a form of artificial intelligence that creates original content, such as texts, images and videos. How it works. - [How to successfully run a B2B event: Spotler’s blueprint for event managers](https://spotler.com/guides/event-blueprint): Our 10-step method will help you make your events a success, from setting your objectives to gathering usable feedback afterwards. - [How to build customer loyalty](https://spotler.com/guides/how-to-build-customer-loyalty): Of course, customer loyalty leads to repeat purchases, but the goal is bigger: you want them to not only order more often, but also spend more. - [What is site search?](https://spotler.com/guides/what-is-site-search): Site search is important for marketers because it is a functionality that helps visitors in their search behaviour, but how does it work? - [Harnessing the power of WhatsApp marketing: a comprehensive guide](https://spotler.com/guides/harnessing-the-power-of-whatsapp-marketing): We explain what WhatsApp Marketing is, we show use cases, examples and show you how you can benefit from WhatsApp Marketing. - [How to create great subject lines for your email marketing](https://spotler.com/guides/how-to-create-great-subject-lines-for-your-email-marketing): How much thought do you put into your subject lines? This guide unpacks 8 different ways to make your subject lines eye-catching and effective. - [What are transactional emails: the ins and outs](https://spotler.com/guides/what-is-transactional-email-the-ins-and-outs): Transactional email are the backbone of our online customer experience - but what do we actually know about them? - [What is conversion rate optimisation + 4 steps to get started](https://spotler.com/guides/what-is-conversion-rate-optimisation-and-steps-to-get-started): The higher the conversion rate, the more effective your marketing strategy. In this guide, you will learn more about strategies to increase your conversion rate. - [Insightful ideas for generating top-of-the-funnel leads](https://spotler.com/guides/top-of-the-funnel-leads): When starting the customer journey, it's crucial to catch the attention of potential customers who may need to learn about your business. - [How to apply e-commerce personalisation](https://spotler.com/guides/how-to-apply-ecommerce-personalisation): There are many ways to apply e-commerce personalization in your business strategy, starting with data. Learn the required steps. - [How we turned simple data into an AI-powered email](https://spotler.com/guides/how-we-turned-simple-data-into-an-ai-powered-email): AI and email can do a lot, but how do you actually do this? In this guide, we'll tell you how we turned simple data into an AI-powered email! - [How to map the customer journey](https://spotler.com/guides/how-to-map-the-customer-journey): Visualizing all the touchpoints your customers have with your company leads to the customer journey map. This is key in understanding your customer. - [How to get meaningful insights into the ecommerce customer journey](https://spotler.com/guides/how-to-get-insights-into-ecommerce-customer-journey): In this guide we help you achieve a complete overview of the customer journey through a CDP and extract the most important insights from it. - [How to shorten the customer lifecycle journey](https://spotler.com/guides/how-to-shorten-customer-lifecycle-journey): How can you start building a base of loyal customers? By managing and shortening the customer lifecycle journey. In this guide we'll show you how to begin. - [A practical guide to customer journey analytics](https://spotler.com/guides/customer-journey-analytics): Customer journey analysis is the process of evaluating and truly understanding all customer interactions with your business or brand. - [Personalise your website in 4 steps](https://spotler.com/guides/personalise-your-website-in-4-steps): Personalisation makes the difference in e-commerce. In this guide we show you how to start personalising your website in 4 easy steps. - [What is a CDP: Customer Data Platform?](https://spotler.com/guides/what-is-a-cdp-customer-data-platform): In this guide, you'll discover all about what a Customer Data Platform (CDP) is, what it does, and how it can help your e-commerce business grow. - [Ready your data strategy for the cookieless world](https://spotler.com/guides/ready-your-data-strategy-for-the-cookieless-world): If you have built your business strategy around third-party cookies, the time has come to prioritise the transition to a zero & first-party data strategy. - [A simple guide to nurturing leads and driving conversions](https://spotler.com/guides/nurturing-leads-and-driving-conversions): Explore what is nurture marketing and how CRM software can help you nurture leads. - [How to write product titles and descriptions](https://spotler.com/guides/how-to-write-product-titles-and-descriptions): In this guide you’ll find actionable insights to optimise your site search performance by improving your product information and attributes. - [What is CRM? A comprehensive guide to Customer Relationship Management](https://spotler.com/guides/what-is-crm): This complete guide to Customer Relationship Management explains CRM's meaning, examines its benefits, and discusses its importance for businesses today. - [From data-driven chatbots to future proof customer contact](https://spotler.com/guides/from-data-driven-chatbots-to-future-proof-customer-contact): What are the current trends and developments in the field of chatbots and what should organisations be aware of? - [What is Email Marketing?](https://spotler.com/guides/what-is-emailmarketing): What is email marketing? What are the advantages and disadvantages? In this article we explain in detail what it is and what you can do with it. - [What is Return On Ad Spend (ROAS) and how to calculate it?](https://spotler.com/guides/return-on-ad-spend-roas): How do you know if your ad campaigns are effective and how to measure their effectiveness? Discover a crucial metric: return on advertising spend (ROAS). - [What is data management and how to do it properly](https://spotler.com/guides/data-management): Data is an essential business asset – are you making the most of yours? Let's explore the importance of data management. - [What is lead scoring? A beginner’s guide to prioritising prospects](https://spotler.com/guides/lead-scoring): Lead scoring helps your sales teams focus their efforts on prospects with the most potential rather than chasing after dead opportunities. - [Enhance the customer journey with data-driven personalisation](https://spotler.com/guides/enhance-customer-journey-with-data-driven-personalisation): Customers expect personalised and streamlined shopping experiences across multiple channels and devices. We guide you in data-driven personalisation. - [Why personalisation is important for the customer experience](https://spotler.com/guides/why-personalisation-is-important-for-the-customer-experience): In this guide, we discuss personalization within a CDP, a way to provide a great customer experience in today's competitive market. - [Spreadsheets vs CRM: How CRM tools help your salespeople excel](https://spotler.com/guides/spreadsheets-vs-crm): Let’s explore the myriad benefits of a for-purpose SaaS CRM platform over using a spreadsheet and how CRMs help salespeople. - [How to apply the Cialdini principles with a CDP](https://spotler.com/guides/how-to-apply-cialdini-principles-with-cdp): Caldini’s theories are still relevant and are being used by many marketers today. You can apply them as well, using a CDP. - [How to keep up with Amazon – and make your SME successful](https://spotler.com/guides/how-to-keep-up-with-amazon-and-make-your-sme-successful): Big marketplaces like Amazon, eBay and AliExpress are taking over the world of e-commerce. So how to survive the ‘invasion of the marketplace’ as an SME? - [4 applications of media monitoring for loyal customers and efficiency](https://spotler.com/guides/4-applications-of-media-monitoring): Do you want the best possible results out of media monitoring? 4 usefull applications for your organisations in this free whitepaper! - [How to conduct the perfect post‑event survey](https://spotler.com/guides/how-to-create-a-post-event-survey): A survey is a powerful tool to measure your event goals. Conducting one is not easy. This guide shows you how to create the perfect survey for your next event. ## Events - [Groothandel E-commerce Event 2026](https://spotler.com/agenda/groothandel-ecommerce-event-2026): Join our session at the Groothandel E-commerce Event. Discover how wholesalers grow with personalisation and marketing automation. - [Shopping Today 2026](https://spotler.com/agenda/shopping-today-2026): Join Spotler's session at Shopping Today. Discover how AI, personalisation and marketing automation create more relevant customer journeys. - [AI Marketing Event 2026](https://spotler.com/agenda/ai-marketing-event-2026): Join Spotler's expert session at Frankwatching's AI Marketing Event 2026. Discover the future of AI and email marketing. - [Modern Lifecycle Marketing for National Governing Bodies USA](https://spotler.com/agenda/modern-lifecycle-marketing-for-national-governing-bodies-usa): Explore the principles behind modern lifecycle marketing and how NGBs can create more relevant, connected member experiences. USA timezone - [Modern Lifecycle Marketing for National Governing Bodies UK](https://spotler.com/agenda/modern-lifecycle-marketing-for-national-governing-bodies-uk): Explore the principles behind modern lifecycle marketing and how NGBs can create more relevant, connected member experiences. UK timezone - [Email Fundamentals for Membership & Sports Organizations USA](https://spotler.com/agenda/email-fundamentals-for-membership-sports-organisations-usa): A clarity-first session designed to strengthen the essential foundations that underpin every membership communication programme. - [Email Fundamentals for Membership & Sports Organisations UK](https://spotler.com/agenda/email-fundamentals-for-membership-sports-organisations-uk): A clarity-first session designed to strengthen the essential foundations that underpin every membership communication programme. - [DDMA Email Marketing Automation Summit (EMAS) 2026](https://spotler.com/agenda/ddma-email-marketing-automation-summit-2026): EMAS '26 is the email marketing event with sessions by international speakers on marketing automation. And Spotler is there too. - [CTRL + SHIFT LIVE: The Intelligent Revenue Engine](https://spotler.com/agenda/ctrl-shift-live-the-intelligent-revenue-engine): Come to CTRL+SHIFT Live on June 25. iO shows how to convert marketing, sales & service into one intelligent revenue engine. - [NIMA Marketing Day 2026](https://spotler.com/agenda/nima-marketing-day-2026): Visit Spotler at NIMA Marketing Day, June 11, 2026. Get inspired, network with peers, and stay up to date on everything moving in marketing. - [Emerce E-Commerce Live! 2026](https://spotler.com/agenda/emerce-ecommerce-live-2026): Visit E-Commerce Live! 2026 and discover the latest trends in e-commerce, AI and personalisation. Spotler will host an inspiring session. - [Emerce Digital Marketing Live! 2026](https://spotler.com/agenda/emerce-digital-marketing-live-2026): Visit Digital Marketing Live 2026 and discover the latest trends in data, personalisation and automation. Spotler will host a session with Yelflow and Verfwinkel.nl. - [Digital Marketing Festival 2026 ](https://spotler.com/agenda/digital-marketing-festival-2026): Discover how Rinsma Modeplein increases customer loyalty with Spotler Activate. Join our session at the Digital Marketing Festival. - [Study Choice & Strategy Congress](https://spotler.com/agenda/study-choice-strategy-congress): On Tuesday 9 June, we're attending the first ever Study Choice & Strategy Congress, bringing together marketing and communications professionals from MBO, HBO and WO. - [From data to deals: the power of Spotler x Leadinfo](https://spotler.com/agenda/from-data-to-deals-the-power-of-spotler-and-leadinfo): Learn how to use intent data, ICP definition, and funnel alignment to structurally improve marketing and sales collaboration. Register now for free! - [Webwinkel Vakdagen 2026](https://spotler.com/agenda/webwinkel-vakdagen-2026): On 25 and 26 March, we're exhibiting at the Webwinkel Vakdagen in the Jaarbeurs in Utrecht, The Netherlands. - [Commerce @ the Castle](https://spotler.com/agenda/commerce-at-the-castle): Visit Commerce @ the Castle on 4 November—the e-commerce event organised by XSARUS, with Spotler as proud sponsor. Sign up now! - [Yellowgrape Commerce Day](https://spotler.com/agenda/yellowgrape-commerce-day): Celebrating the future of e-commerce with inspiration, workshops, and networking opportunities at Roest Amsterdam is a must! - [E-commerce Insights](https://spotler.com/agenda/ecommerce-insights): Discover at E-commerce Insights how CloudSuite & Spotler use data and AI for personalised customer experiences and higher conversion. - [Webwinkel Vakdagen 2025](https://spotler.com/agenda/webwinkel-vakdagen-2025): On 2 and 3 April, we're exhibiting at the Webwinkel Vakdagen in the Jaarbeurs in Utrecht, The Netherlands. ## Case studies - [Doctolib strengthens the reliability of its email delivery with Spotler SendPro](https://spotler.com/case-studies/doctolib): Doctolib relies on Spotler SendPro to handle large-scale, compliant, and mission-critical transactional communications. - [How Luxury Coastal achieves 500% uplift in email revenue](https://spotler.com/case-studies/luxury-coastal): Luxury Coastal wanted its marketing to reflect the same premium, personalised experience its guests enjoy. - [Harmony in the corporate identity of Hartekamp Groep](https://spotler.com/case-studies/hartekampgroep): Maintaining the Hartekamp Groep's corporate identity was a challenge. Spotler Brand ID's Brand Portal provided the solution. - [Traveldeal: From customer insights to AI-driven personalisation for every visitor](https://spotler.com/case-studies/traveldeal): Discover how Traveldeal used Spotler Activate CDP, experimentation and AI-generated content to deliver personalised travel inspiration for every visitor. - [How Read for Good reach 25,000 schools with Spotler](https://spotler.com/case-studies/read-for-good): Read for Good uses Spotler to deliver reliable, well-timed email campaigns that reach a large and diverse audience at scale. - [From Excel to Excellence DHL elevates events to a 9.1 with Spotler Events](https://spotler.com/case-studies/dhl): DHL professionalises its relationship management with the event software Momice, saves time and gains clear insight into event performance. Want to learn more? - [How Kempinski Hotels saw an 84% satisfaction rate from email with a custom welcome journey ](https://spotler.com/case-studies/kempinski-hotels): How Kempinski saw an 84% satisfaction rate with a custom welcome journey. Have a look inside Kempinski Hotels' email series. - [How Radboud University reaches thousands of national and international students](https://spotler.com/case-studies/radboud-university): Radboud University uses WhatsApp and live chat for prospective students with questions. Learn how here. - [Nubikk: Greater success with targeted personalisation across channels](https://spotler.com/case-studies/nubikk): Nubikk is successful with the personalisation strategy they apply on their website, in emails and WhatsApp messages. - [How Rituals made loyalty sign-ups faster and easier with WhatsApp](https://spotler.com/case-studies/rituals): Rituals recruits new members for their Loyalty Program in a smart and simple way via their stores and WhatsApp. Want to know how? - [How GCC realised 80% increase in their website conversion rates](https://spotler.com/case-studies/gcc): Using Spotler’s seamless CRM integration, dynamic content, and lead scoring to boost conversions and efficiency. - [Increasing conversions and loyalty with personalised campaigns at Termeer Groep](https://spotler.com/case-studies/termeer-groep): Explore Termeer Groep's journey to enhance customer retention through smart strategies and personalisations. - [Reducing drop-off and increasing leads for DELTA with Spotler Activate](https://spotler.com/case-studies/delta): Telecom provider DELTA improved the digital customer experience with Spotler Activate and received a CRO-award for their achievements. - [How Sportpaleis grew sales from better site search](https://spotler.com/case-studies/sportpaleis): Read how Spotler helped Sportpaleis boost sales, improve product discovery, and increase conversions through smarter search functionality. - [The road to personalised business communication at Företagarna](https://spotler.com/case-studies/foretagarna): Rolling out Spotler has highlighted Företagarna's need for deeper personalisation and more automation in their marketing activities. - [How Videoland boosted Customer Satisfaction with intelligent chatbots](https://spotler.com/case-studies/videoland): Spotler’s chatbots helped Videoland increase efficiency by answering common questions instantly, while providing seamless handoffs for more complex issues. - [How Zusss increased ROI using dynamic transactional email](https://spotler.com/case-studies/zusss): See how Zusss turned transactional emails into a powerful marketing tool with Spotler SendPro, offering dynamic content and personalised product recommendations. - [How Vitens improved customer satisfaction with WhatsApp & Chatbots](https://spotler.com/case-studies/vitens): Learn how Vitens improved customer service efficiency and satisfaction using Spotler and the WhatsApp chatbot for automated queries. - [Livecrowd enhances customer service at scale using WhatsApp](https://spotler.com/case-studies/livecrowd): By using Spotler Message, Livecrowd was able to manage customer queries more efficiently across multiple channels, leading to increased satisfaction and reduced costs. - [How Exact increased the reliability of transactional email](https://spotler.com/case-studies/exact): Spotler helped Exact with challenges they had in scaling up its email streams such as security and delivery. - [High customer satisfaction through real-time emails at DPD](https://spotler.com/case-studies/dpd): DPD increases customer satisfaction and positive reviews of its services by deploying smart transactional emails. - [Improving Customer Service efficiency via WhatsApp at De Telegraaf](https://spotler.com/case-studies/de-telegraaf): Learn how De Telegraaf used Spotler Message to streamline customer communication, improve response times, and reduce workload with WhatsApp and chatbot automation. - [Achieving 11x ROI from personalisation at Lake District Hotels](https://spotler.com/case-studies/lake-district-hotels): Better customer understanding and smarter marketing led to an increase in bookings for Lake District Hotels. - [How Fitness Superstore achieved 11x ROI through personalised offerings](https://spotler.com/case-studies/fitness-superstore): Learn how Fitness Superstore saved money and increased conversions with Spotler’s personalised email campaigns, machine learning recommendations, and A/B testing. - [Luke 1977 achieves 30% Sales growth with clever personalisation](https://spotler.com/case-studies/luke-1977): See how Luke 1977 uses Spotler to optimise email campaigns, recover abandoned carts, and increase revenue by delivering personalised experiences. - [How CliniClowns creates positive engagement on social media](https://spotler.com/case-studies/cliniclowns): Positivity in webcare and mediamonitoring thanks to Spotler Engage's user friendly software. Read CliniClowns' experiences here. - [How Room Copenhagen doubled its marketing database using clever CRM strategies](https://spotler.com/case-studies/room-copenhagen): See how SpotlerCRM helped Room Copenhagen optimise sales, grow their database, and gain insights for more effective marketing strategies. - [How FilmHallen delivers personalised cinema experiences](https://spotler.com/case-studies/filmhallen): How FilmHallen developed its cross-channel marketing approach through data collection and segmentation. - [How Cameranu doubled sales by introducing hyperpersonalisation](https://spotler.com/case-studies/cameranu): Through the use of Spotler CDP, Cameranu delivers personalised email campaigns, recovers abandoned carts, and seamlessly tracks the offline impact of online efforts. - [323% more sales from Lucardi’s new Cart Abandonment Journey](https://spotler.com/case-studies/lucardi): This is how the largest jewellery chain in the Netherlands boosted their online conversion rate by 11%. - [Shade Station sees +50% Conversion Rate and +54% revenue from on-site search](https://spotler.com/case-studies/shade-station): With Spotler, Shade Station achieved faster, more accurate search results, leading to a 50% increase in conversions and a 54% boost in revenue. - [How Spotler CRM catapulted The Property Jungle’s growth](https://spotler.com/case-studies/the-property-jungle): Discover how The Property Jungle tackled market challenges and achieved unparalleled growth with Spotler CRM. - [How Jacobs Douwe Egberts streamlines services across multiple channels](https://spotler.com/case-studies/douwe-egberts): Discover how Jacobs Douwe Egberts improved customer service efficiency and satisfaction by using Spotler's multi-channel messaging and AI chatbots. - [+113% conversions from search results at Express Wear](https://spotler.com/case-studies/express-wear): Improved conversion rates and order values thanks to Search' smart ranking rules. - [Simplifying business operations: One Education’s transformation with a CRM](https://spotler.com/case-studies/one-education): Discover how One Education transformed their operations with Spotler CRM. - [How Fotobehang.com increased conversions by 39% using a CDP](https://spotler.com/case-studies/fotobehang): Discover how Spotler helped Fotobehang.com optimise the sample-to-purchase journey, boosting conversions and customer engagement. - [How RTL delivers fast, transparent Customer Service](https://spotler.com/case-studies/rtl): The omnichannel strategy of RTL makes a difference in online customer care. Curious how? Read all about it in our success story! - [How MaxiAxi increased email sales by 14% with Spotler](https://spotler.com/case-studies/maxiaxi): Read how MaxiAxi improved customer experience and increased sales with personalised, automated email campaigns using Spotler. - [Ibizamode lowers acquisition costs by 20% with Meta Conversions API](https://spotler.com/case-studies/ibizamode): Improved measurability and 20% lower acquisition costs thanks to Spotler Activate and its' Conversions API. - [Digital where possible, personal where needed: Terneuzen’s WhatsApp approach](https://spotler.com/case-studies/terneuzen): Read how Terneuzen improves citizen service using WhatsApp for personal, informal chats, quick responses, and better routing to the right departments. - [From crises to campaigns: Why Media Monitoring is essential at MCL](https://spotler.com/case-studies/medical-centre-leeuwarden): Discover how Medical Centre Leeuwarden uses media monitoring for daily keyword tracking, fast crisis response, and strong Board-level reporting. - [Building resident trust through measurable communication at Staedion](https://spotler.com/case-studies/staedion): Communication advisor Priscilla Bossaert speaks about how to make Staedion’s goals measurable and how the RepScore can help! - [Improved tracking, easier planning: VisitAberdeenshire’s CRM upgrade](https://spotler.com/case-studies/visitaberdeenshire): Read how VisitAberdeenshire chose Spotler CRM for customisation and value, achieving better planning and smooth adoption by the whole team. - [From idea to 90% satisfaction: The chatbot success at Erasmus University](https://spotler.com/case-studies/erasmus-university): See how Erasmus University launched Chatbot Desiderius to deliver 24/7 answers about tuition fees, achieving 90% user satisfaction. - [How Hello Scotland turned automated emails into professional client care](https://spotler.com/case-studies/hello-scotland): Hello Scotland achieved better client communication and saved time with marketing automation using Spotler. - [Clear Vehicle Data automates marketing and wins more clients with Spotler CRM](https://spotler.com/case-studies/clear-vehicle-data): Clear Vehicle Data revs up sales coordination with Spotler CRM. Discover how they steer remote teams and streamline growth effortlessly. - [Brand Britain automates marketing and saves time with Spotler CRM](https://spotler.com/case-studies/brand-britain): Brand Britain, renowned for strategic design, enhances client relationships with Spotler CRM. Explore how they coordinate growth seamlessly. - [Coursecheck boosts email engagement and increases conversions with Spotler CRM](https://spotler.com/case-studies/coursecheck): Using advanced email automation, smart segmentation, and CRM integration to improve client communication and increase sign-ups. - [Cooden increases lead quality and reduces time with Spotler CRM](https://spotler.com/case-studies/cooden): Cooden Tax Consulting optimises R&D tax relief with Spotler CRM. Explore their seamless transition and how they drive growth effortlessly. ## Videos - [AI in your inbox: Blessing or curse](https://spotler.com/webinars-on-demand/ai-in-your-inbox-blessing-or-curse): Your emails aren't just being opened or ignored anymore. They're being interpreted, summarised, and judged by AI before a human even sees them. - [WhatsApp-ening in B2B? Turning Chats into Conversions](https://spotler.com/webinars-on-demand/whatsapp-ening-in-b2b): We will delve deeper into the many possibilities of applying WhatsApp marketing for B2B organisations. We give you a lot of useful tips and tricks. - [The Power of Predictive AI](https://spotler.com/webinars-on-demand/the-power-of-predictive-ai): Want to better understand and predict customer behavior? Predictive AI is the game-changer your marketing strategy needs! We will tell you all about it in our webinar. ## Infographics - [Black Friday campaign planning](https://spotler.com/infographics/black-friday-campaign-planning): Boost your Black Friday marketing with this quick-reference infographic which polled ecommerce marketers on planning! ## White papers ## Jobs ## Essentials - [Set up Spotler SendPro in Lovable: a step-by-step guide to verified, secure email sending](https://spotler.com/essentials/lovable-sendpro-setup-guide): A guide to walk you through setting up Spotler SendPro as the email layer for your Lovable app. - [Rebranding checklist](https://spotler.com/essentials/rebranding-checklist): Plan your rebrand with confidence using our practical rebranding checklist. Cover strategy, digital updates and operations step by step. - [Marketing Calendar 2026](https://spotler.com/essentials/marketing-calendar-2026): Add some extra sparkle to your campaigns by pinning them to the big dates and events of 2026. See all key dates in our handy calendar. - [Black Friday 2025 – calendar](https://spotler.com/essentials/black-friday-2025-calendar): A good planning is essential for the success of your Black Friday campaign. Stay on top of your schedule with our calendar. - [Black Friday 2025 – checklist](https://spotler.com/essentials/black-friday-2025-checklist): Don't forget any important things in your Black Friday 2025 campaign with our checklist. Walk through your preparation step by step. - [Colour contrast checker for WCAG compliance](https://spotler.com/essentials/colour-contrast-checker): With the right contrast, your content becomes more readable for users with visual impairments, improving their overall experience. - [3, 2, 1… Action! Your last-minute livestream checklist](https://spotler.com/essentials/livestream-checklist): During the preparation of your live stream, you have a lot to manage. To help you keep a good overview, we created this quick checklist. - [Lead scoring card for B2B](https://spotler.com/essentials/lead-scoring-card-for-b2b): This Lead Scoring Card will help you set up your own lead scoring model, so download it quickly and get started today. Available in Excel & Google Sheet. - [Quick QR code generator](https://spotler.com/essentials/quick-qr-code-generator): Need a QR code fast? Our free online QR code generator lets you create high-quality QR codes in seconds. ## Partners - [Heroes Only](https://spotler.com/partners/heroesonly): A good strategy is the foundation for success. We provide advice tailored to your situation, your wishes, and your objectives. - [Hyperr](https://spotler.com/partners/hyperr): Hyperr is an AI-first marketing agency that helps organisations. We combine strategy, implementation, and proprietary AI technology. - [Wedigify](https://spotler.com/partners/wedigify): Wedigify is a reliable partner with in-depth Magento expertise that not only builds but also contributes strategically. - [Iconic Digital](https://spotler.com/partners/iconic-digital): Iconic Digital is a digital marketing agency. With an expanding global client base, our digital marketing consultants can help your business grow. - [Fingerspitz](https://spotler.com/partners/fingerspitz): Fingerspitz is a data-driven digital marketing agency. We combine strategy, digital marketing, content & creation, and data & automation. - [Workbooks](https://spotler.com/partners/workbooks): Workbooks is CRM built for mid-market organizations and partner of Spotler. You can integrate their CRM with our marketing software. - [Traffic Builders](https://spotler.com/partners/traffic-builders): We are Traffic Builders: a leading media and performance marketing agency. We create growth for ambitious brands and companies. - [Sport:80](https://spotler.com/partners/sport80): Sport:80 is a powerful all-in-one sports management platform with CRM and an online member portal. - [Online Tribe](https://spotler.com/partners/onlinetribe): Online Tribe is the marketing agency that dedicates itself to your organisation. They build your online visibility, findability, and conversion. - [NOBEARS](https://spotler.com/partners/nobears): At NOBEARS, we transform buyers into loyal brand fans through the power of personalised communications and smart loyalty programs. - [CloudSuite](https://spotler.com/partners/cloudsuite): CloudSuite is the leading B2B-first eCommerce platform for wholesalers and brand manufacturers who want to accelerate digitally without complex customization. - [Bundeling](https://spotler.com/partners/bundeling): Bundling brings people and teams together through one app for every organisation through smarter collaborations. - [Dtch. Digitals](https://spotler.com/partners/dtch-digitals): Digital marketing agency Dtch. Digitals is the business partner for companies looking to grow online. For every entrepreneur and every company. - [Factor Blue](https://spotler.com/partners/factorblue): Factor Blue develops advanced Magento webshops, applications, and integrates data sources for the digital growth of ambitious entrepreneurs. - [RevenueCraft](https://spotler.com/partners/revenuecraft): RevenueCraft specialises in B2B marketing and lead management, with full integration of CRM, email marketing and B2B lead tracking generation. - [Gonect](https://spotler.com/partners/gonect): Gonect is the online marketing agency for online stores and physical stores. We help them get more out of online channels. - [ON. Digital Marketing](https://spotler.com/partners/on-digital-marketing): ON. Digital Marketing is a full-service online marketing agency serving clients of all sizes across a wide range of industries. - [Strix](https://spotler.com/partners/strix): Strix is your strategic digital commerce partner for growth. We design and implement the most demanding e-commerce platforms. - [Mellema Marketing](https://spotler.com/partners/mellema-marketing): I’m SEO specialist with a background in marketing and a straightforward, no-nonsense approach to digital strategy. - [Funnelboost](https://spotler.com/partners/funnelboost): Funnelboost is the agency for companies that want to get serious about email marketing and personalisation. - [Moddit](https://spotler.com/partners/moddit): Moddit Digital Agency is a full-service digital agency that arranges everything for companies in the field of digitalization and online marketing. - [Online ID – Digital Performers](https://spotler.com/partners/online-id): Online ID is a data-driven performance agency, specialized in online marketing for e-commerce companies. - [Adwise](https://spotler.com/partners/adwise): We are a team of more than 140 creative minds at the digital frontier. We are here to propel businesses forward. - [Nexwork](https://spotler.com/partners/nexwork): Strategic, thoughtful, and a little bit stubborn: that is Nexwork. Since 2000, we have been telling our clients' stories online. - [IMPRES](https://spotler.com/partners/impres): IMPRES helps you get the most out of digital interaction with your customers, suppliers or colleagues and all the resources you use for this. - [Yoobi](https://spotler.com/partners/yoobi): Yoobi develops modular, scalable software to streamline and optimise your business processes. - [Wander Journeys](https://spotler.com/partners/wander-journeys): Since 2008, Wander Journeys has been working on the best e-mail campaigns for companies in the travel and leisure industry. - [U Digital](https://spotler.com/partners/u-digital): We provide daily digital marketing activities such as CRO, SEO, Google and Social Ads, E-mail and CRM and the design & realisation of websites. - [no.dots](https://spotler.com/partners/nodots): We specialise in growing brands with their own products. We combine strategy, marketing and development to realise e-commerce ambitions. - [Follo](https://spotler.com/partners/follo): We bring strategy, execution, and optimisation together in an integrated approach. We combine organic and paid channels, linking data to creativity. - [Cognito](https://spotler.com/partners/cognito): We specialize in serving the communication needs of a diverse range of financial institutions. Our core expertise lies in PR, marketing and branding. - [Springbok](https://spotler.com/partners/springbok): We partner with ambitious brands and people to create lasting growth. We are specialized in crafting impactful marketing campaigns that seamlessly blend creativity with cutting-edge technology. - [Nextlane](https://spotler.com/partners/nextlane): Not a standard online marketing agency, but a business partner for growth. We are experienced professionals who look beyond the online channels we work with. - [Mandrino](https://spotler.com/partners/mandrino): Mandrino is an integration specialist for marketing automation and helps companies connect systems. Both standard and custom solutions. - [Clever Strategy](https://spotler.com/partners/cleverstrategy): Clever Strategy is a performance marketing agency that uses technology, data and creativity to make customers and brands hyperconnected. - [Kosmos Digital](https://spotler.com/partners/kosmosdigital): Kosmos Digital helps B2B companies achieve sustainable, structural growth. All based on your ambitions and objectives. - [10uur](https://spotler.com/partners/10uur): 10uur is a full service advertising agency for campaigns that you will talk about for longer. We don't think in or-or-or, but in and-and. In strategy and tactics. - [Arthur & Brent](https://spotler.com/partners/arthurbrent): Arthur & Brent helps companies to clearly define their identity, so that they stand out in a crowded market. - [Envoker](https://spotler.com/partners/envoker): Envoker is a digital marketing agency specialized in maximizing online visibility and business growth through tailored marketing strategies. - [Sales Missie](https://spotler.com/partners/sales-missie): Sales Mission helps you improve your online sales. With personal guidance, customised advice and unlimited service, we go for success together! - [EK Retail](https://spotler.com/partners/ek-retail): Purchasing group, marketing association and competence network: EK provides a range of services to 4,000 retail partners in Europe. - [Shoptrader](https://spotler.com/partners/shoptrader): Shoptrader provides flexible and reliable decentralised application technology, including personal support. - [OrangeTalent](https://spotler.com/partners/orangetalent): OrangeTalent is a Digital Agency specialised in e-commerce and B2B marketing. Ready to achieve more success? - [Vendic](https://spotler.com/partners/vendic): Vendic is a Magento 2 agency specializing in performance and simplicity. Whether it's a new project or takeover project. - [Logic4](https://spotler.com/partners/logic4): Logic4 all-in-one webshop & ERP is the fully integrated solution for e-commerce and business software. - [BlueWay](https://spotler.com/partners/blueway): Optimise and implement your AFAS InSite and OutSite environment with BlueWay. Join us on a journey and discover the possibilities of AFAS. - [Brandfirm](https://spotler.com/partners/brandfirm): Brandfirm helps to realise more leads, turnover or brand awareness. Achieve more with Brandfirm's online marketing strategies. - [OMG/Netdirect](https://spotler.com/partners/omg-netdirect): OMG/Netdirect has over 25 years of experience in online lead generation, marketing automation, CRO and search engine marketing. - [New Orange](https://spotler.com/partners/neworange): New Orange is an agency specializing in simplifying complex challenges to create scalable, future-proof solutions that drive business growth. - [Kega](https://spotler.com/partners/kega): We are providing integrated solutions in the areas of digital strategy, commerce and solutions, we move our clients' businesses forward. - [Creative CT](https://spotler.com/partners/creative-ct): Creative CT is a B2B e-commerce expert and offers solutions using Shopware, Symfony & PWA. Growing your e-commerce business? - [SIM Caribbean](https://spotler.com/partners/sim-caribbean): SIM Caribbean specializes in digital transformation and customer engagement solutions. We help organizations optimize their communication strategies. - [AFAS Software](https://spotler.com/partners/afas-software): The Dutch family business AFAS Software develops modern business software to automate organisations from all sectors. - [Guapa](https://spotler.com/partners/guapa): At Guapa, we are committed to developing innovative digital solutions that help companies realize their dreams and goals. - [SYcommerce](https://spotler.com/partners/sycommerce): At SYcommerce we work with a dedicated team of specialists in the field of online strategy, marketing and development. - [Red Banana](https://spotler.com/partners/redbanana): We are Red Banana, Digital agency for creative development. We create high-end, unique and visually appealing websites and webshops that perform better. - [Plate](https://spotler.com/partners/plate): User-friendly, secure, and innovative CMS solutions for complete autonomy over all your content and websites. - [Itonomy](https://spotler.com/partners/itonomy): Itonomy designs, builds and maintains innovative and solid B2B, B2C & D2C e-commerce strategies. - [Lead Today](https://spotler.com/partners/leadtoday): Lead Today is a marketing agency focused on achieving results and achieving set marketing and sales goals and ambitions. - [CRMprofs](https://spotler.com/partners/crmprofs): CRMprofs helps with CRM selection, implementation, optimization and training, including Salesforce, SugarCRM and Teamleader. - [Steam-connect](https://spotler.com/partners/steam-connect): Our customer contact platform is a powerhouse for seamless conversations. Manage all your customer interactions in one interface. - [Leadrs](https://spotler.com/partners/leadrs): At Leadrs, we are an online marketing agency specialised in recruitment marketing and ensure that you can fill your vacancies yourself. - [Eagerly](https://spotler.com/partners/eagerly): Eagerly is a digital agency that creates custom websites and apps for brands in the arts, culture and education and organisations that practice social responsibility. - [Maxlead](https://spotler.com/partners/maxlead): Maxlead is a strategic partner in performance marketing that helps companies generate leads and sales, both nationally and internationally. - [Gladior](https://spotler.com/partners/gladior): To grow sustainably, you need to dare to dream digitally. With Gladior you turn digital dreams into tangible results! - [NextChapter eCommerce](https://spotler.com/partners/nextchapter-ecommerce): Use NextChapter's e-commerce software to start doing business faster and at a lower cost, while your competitor tinkers with their e-commerce platform. - [Sweet Systems](https://spotler.com/partners/sweet-systems): Sweet helps companies automate and streamline customer journeys. Sweet provides together with Spotler the best marketing automation possible. - [De Nieuwe Zaak](https://spotler.com/partners/denieuwezaak): De Nieuwe Zaak is a full-service digital agency that helps you take the next step in digital transformation, e-commerce and digital marketing. - [Dunion Online Marketing](https://spotler.com/partners/dunion-online-marketing): Dunion is an all-round strategic partner in online marketing. But above all, we are a close-knit club of professionals who make your brand or company stronger in a responsible way. - [Resultaatmakers](https://spotler.com/partners/resultaatmakers): Resultaatmakers is an online agency for wholesalers and B2B with expertise in search engine optimisation, Google & Bing ads, email marketing and social ads. - [Friday](https://spotler.com/partners/friday): At Friday, we create a head start by shaping the future today. As a full-service digital agency, we set ambitious goals together with you and raise the bar. - [Tomorrowmen™](https://spotler.com/partners/tomorrowmen): Meet us: Tomorrowmen™. By profession, we are a smart group of digital marketers who are working very hard today for the future of tomorrow. - [LOGISZ](https://spotler.com/partners/logisz): LOGISZ offers a full service in the field of marketing and communication. They have everything in-house to realise your goals. - [SOLVM](https://spotler.com/partners/solvm): SOLVM is a personal agency for email marketing automation. Since 2017 we are a partner of Spotler and we work for clients in various industries. - [OH Marketing & Reclame](https://spotler.com/partners/oh-marketing-reclame): OH Marketing & Reclame is a creative marketing agency that helps companies grow with powerful marketing strategies, appealing design and smart websites. - [The DISTRIKT](https://spotler.com/partners/thedistrikt): We are The DISTRIKT, a full-service online marketing agency in Eindhoven. Our experienced team of online marketing experts is here to help you achieve your goals. - [Basic Orange](https://spotler.com/partners/basic-orange): Basic Orange is a digital agency specialized in designing and developing digital solutions that meet the needs of your organization and users. - [Epona](https://spotler.com/partners/epona): Epona solutions allow you, as a legal professional, to access your documents, contacts and work anytime, anywhere, without compromising security or efficiency. - [Valk Solutions](https://spotler.com/partners/valk-solutions): Valk Solutions is a leading player in the world of retail technology, with the ASPOS Unified Commerce Platform as its foundation. - [Alistar](https://spotler.com/partners/alistar): Alistar is the partner for you with knowledge of Exact and Microsoft. This will give you and maintain a commercial and organisational advantage. - [Menno Ouweneel Consultancy](https://spotler.com/partners/menno-ouweneel-consultancy): Senior marketing & communications strategist who supports in understanding, translating and telling concepts and stories that have an impact. - [Clixz Consultancy](https://spotler.com/partners/clixz-consultancy): Clixz Consultancy delivers sustainable, flexible and secure software integrations. - [valantic](https://spotler.com/partners/valantic): valantic is one of the leading companies in digital solutions, consulting and software, with more than 3,500 developers and consultants. - [Social Brothers](https://spotler.com/partners/social-brothers): We are a reliable partner for our clients since 2011. We work for organisations with digital challenges and ambitions, no matter the size. - [Sition](https://spotler.com/partners/sition): Sition is with more than 20 years of experience in e-commerce the first Shopware Enterprise Partner in the Netherlands! - [E-mailconsultant.nl](https://spotler.com/partners/e-mailconsultant-nl): Do you also want to use professional e-mail marketing to generate more turnover or visits to your website? I am happy to help you. - [iO](https://spotler.com/partners/io): iO is a blended agency. We bring together talent in marketing, technology, content, strategy and creativity. - [XSARUS Digital Commerce](https://spotler.com/partners/xsarus): With 25+ years of experience, XSARUS helps you get more traffic, higher conversion, returning customers, and growing brand awareness. - [Traffic Today](https://spotler.com/partners/traffic-today): We are the results-oriented digital marketing agency that improves the online visibility, findability and conversion of our customers. - [schurq](https://spotler.com/partners/schurq): We are a rebel in the world of marketing and sales. Everything revolves around development. Of the team, the products, in the market or with the customer. - [SERA Business Design](https://spotler.com/partners/sera-business-design): At SERA, your vision becomes our mission. With innovative software, strategic marketing and customer-focused consultancy, we make your organisation more efficient. - [Krachtig In Marketing](https://spotler.com/partners/krachtig-in-marketing): One-person agency specializes in creating and launching powerful CRM solutions and executing effective email campaigns that drive results. - [Yellowgrape](https://spotler.com/partners/yellowgrape): Discover how Yellowgrape propels your e-commerce growth to new heights with an innovative blend of technology and creativity. - [RapidSugar](https://spotler.com/partners/rapidsugar): RapidSugar has been a partner for your data-related campaigns for over 25 years. We help our clients with strategic, creative and technical challenges. - [mailmeisters](https://spotler.com/partners/mailmeisters): We boost your turnover with masterful automations and relevant campaigns. - [Yelflow](https://spotler.com/partners/yelflow): Yelflow is a marketing agency with only experienced consultants who are strong in personalisation and automation marketing for e-commerce. - [Bookerz](https://spotler.com/partners/bookerz): Bookerz specializes in automating marketing processes and help you generate more turnover. We operate at the interface of technology, marketing and communication. - [DAYLEE](https://spotler.com/partners/daylee): Data and marketing, that's what DAYLEE is all about. We are personalisation marketers who get excited about data, personalisation and marketing automation. - [Dutch Synergy](https://spotler.com/partners/dutch-synergy): Dutch Synergy is an innovative web and marketing agency. We help industrial companies succeed digitally and make them grow. - [2manydots](https://spotler.com/partners/2manydots): We build, maintain and optimise WordPress websites. With our clients we work on growth by making the website and online marketing successful. - [APC](https://spotler.com/partners/apc): Result-oriented performance marketing experts with knowledge and experience in their field. Together we make your ambitions come true. - [Divide](https://spotler.com/partners/divide): Divide enables online and/or offline fashion retailers to create exceptional customer experiences that drive loyalty and growth. - [B&S Media Internetmarketing](https://spotler.com/partners/bs-media-internetmarketing): B&S Media Internet Marketing is a marketing agency and expert in developing and improving websites and their findability. - [CARE Internet Services](https://spotler.com/partners/care-internet-services): CARE Internet Services provides support to municipalities and companies in their online services through successful websites and intranets. - [Bloosem](https://spotler.com/partners/bloosem): Bloosem translates the online goals of organizations into successes in the areas of findability, visibility, brand awareness or lead generation. - [Multiply](https://spotler.com/partners/multiply): Multiply is the retail marketing specialist. Through the unique Multiply Retail Model we help retail organisations grow. - [Bigbridge](https://spotler.com/partners/bigbridge): Bigbridge is an e-commerce specialist. We work hard every day to build the best Magento webshops. - [Happy Horizon](https://spotler.com/partners/happy-horizon): We are your creative digital agency in the field of online marketing, strategy and creation. - [Van IJzendoorn Marketing Advies](https://spotler.com/partners/vanijzendoorn): A marketing agency that focuses on developing websites, web shops, mailings and mobile applications. - [Redkiwi](https://spotler.com/partners/redkiwi): We help companies grow. With distinctive strategies, fact-based marketing, groundbreaking creativity and innovative technology. - [Kaiola](https://spotler.com/partners/kaiola): Kaiola helps you with email marketing, Google Ads, social advertising, analytics, tag management and customer journey marketing. - [Campaigns&Results](https://spotler.com/partners/campaignsresults): Communications & consultancy agency for strategic marketing of and for brands, people, organizations, services and products in the profit and non-profit sectors. - [FRMWRK](https://spotler.com/partners/frmwrk): FRMWRK is a growth partner for e-commerce companies in the scale-up phase. Growth not only in turnover, but also in profitability. - [Sabel Communicatie](https://spotler.com/partners/sabel-communicatie): The communication agency for narrative power. From storytelling, communication shy; strategy and content creation. - [Bluedesk](https://spotler.com/partners/bluedesk): We deliver sustainable E-Commerce solutions that are given the space to continuously develop. - [Social Sales](https://spotler.com/partners/socialsales): Social Sales coaches and guides teams/companies in achieving more sales and growth in new customers. - [PI marketing](https://spotler.com/partners/pi-marketing): PI Marketing helps you convert visitors into loyal customers with smart marketing automation! - [Scherp Online](https://spotler.com/partners/scherp-online): Scherp Online is a full-service online marketing agency, dedicated to generating more reach, traffic, leads, and customers for its clients. - [Growteq](https://spotler.com/partners/growteq): Growteq is a specialized Salesforce consultancy and implementation organization. - [Become partner](https://spotler.com/partners/become-a-partner): Do you want to use our software for your customers and make them successful with marketing automation? See how we can work together! ## Product guides - [Guide for Spotler Activate](https://spotler.com/productguides/spotler-activate): Spotler Activate is a customer data platform (CDP) that uses customer data and behaviour to improve personalisation and conversions. - [Guide for Spotler Activate Search](https://spotler.com/productguides/spotler-activate-search): Spotler Activate Search offers fast, personalised on-site search that increases relevance, product discovery, and conversion. - [Guide for Spotler CRM](https://spotler.com/productguides/spotler-crm): Manage leads, customers, and pipelines in one place. Discover how Spotler CRM brings marketing and sales together for B2B teams. - [Guide for Spotler Engage](https://spotler.com/productguides/spotler-engage): Manage social messaging, customer service, and webcare in one inbox. Spotler Engage helps teams respond faster and stay in control. - [Guide for Spotler Mail+](https://spotler.com/productguides/spotler-mailplus): Create, automate, and personalise email campaigns with customer data via Spotler Mail+. Increase engagement and conversion. - [Guide for Spotler MailPro](https://spotler.com/productguides/spotler-mailpro): Spotler MailPro helps teams manage complex email marketing with structured content, smart data, and automation. - [Guide for Spotler Message](https://spotler.com/productguides/spotler-message): Send WhatsApp messages, automate conversations, and manage customer communication in one inbox with Spotler Message. - [Guide for Spotler SendPro](https://spotler.com/productguides/spotler-sendpro): Send reliable transactional email & SMS with Spotler SendPro. Fast delivery for invoices, notifications, and critical messages. - [Guide for Momice](https://spotler.com/productguides/momice): Manage registrations, communication, and event check-in workflows with Momice. Professional events, less manual work, and higher attendance.
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