qualified.com
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# www.qualified.com llms.txt > Marketers, meet your new favorite agent: Piper the AI SDR. She automates your entire inbound motion, delivering personalized experiences at hyperscale. This is the future of pipeline generation. - [Qualified: Welcome to the Era of Agentic Marketing with Piper the #1 AI SDR agent](https://www.qualified.com): Marketers, meet your new favorite agent: Piper the AI SDR. She automates your entire inbound motion, delivering personalized experiences at hyperscale. This is the future of pipeline generation. - [About Us](https://www.qualified.com/about-us): Qualified is a conversational marketing solution that allows B2B companies to generate leads and pipeline through live chat, chatbots, voice calls, and more. Visit our site to learn more. - [Account-Based Marketing Software | ABM Software | Qualified](https://www.qualified.com/account-based-marketing): Qualified's conversational sales & marketing solution supercharges account based marketing strategies for B2B companies, allowing your sales reps to instantly meet with VIP buyers on your website who work at your target accounts. - [Making the Switch from Drift to Qualified](https://www.qualified.com/advantage/webinar-sep-20): Are you ready to discover the Qualified Advantage? Hear from Qualified customers on why they made the switch and how they're winning with Qualified. - [Qualified Advantage](https://www.qualified.com/advantage): Start accelerating your pipeline growth today with Conversational Sales and Marketing software by Qualified. Sign up for a live demo and we'll show you Qualified in action on your site. Pricing questions? Speak with one of our sales experts right now. - [Qualified API Reference](https://www.qualified.com/api): The Qualified API allows developers to access Qualified resources. API URLs are resource based with standard HTTP authentication and verbs. Responses have a JSON body with HTTP response codes. - [The Qualified Brand](https://www.qualified.com/brand): Qualified helps companies generate pipeline faster by tapping into your greatest asset–your website–to identify your most valuable visitors, instantly start sales conversations, convert outbound and advertising traffic, and uncover signals of buying intent. - [Careers](https://www.qualified.com/careers): Join the team at Qualified! We're hiring immediately for positions in Engineering, Sales, Sales Engineering, Marketing, Customer Success, Finance and Operations. - [Qualified Chatbots](https://www.qualified.com/chatbots): Turn your chatbots on autopilot with the power of Qualified AI. Designed to drive pipeline, Qualified Chatbots engage valuable buyers and scale pipeline generation around the clock. - [Qualified Mobile](https://www.qualified.com/conversations/mobile): Qualified’s mobile app instantly alerts and enables sales reps to have real-time conversations with VIP website visitors even when they’re on-the-go. - [The Top 10 Plays to Generate More Pipeline](https://www.qualified.com/conversations/playbook): A key part of Qualified, Qualified Conversations is the next generation of conversational sales and marketing for modern revenue teams. - [Routing and Alerts](https://www.qualified.com/conversations/routing-and-alerts): Connect VIP buyers with the right sales rep, at the right time, and prompt immediate action to deliver an unforgettable buying experience. - [Qualified - Segments & Live Streams](https://www.qualified.com/conversations/segments-and-live-streams): Use Segments and Live Streams to cut through noisy website traffic and determine which visitors get the red carpet treatment. - [Qualified AI Conversations](https://www.qualified.com/conversations): Tap into the perfect combination of AI and SDRs to have real-time sales meetings, right on your website. Now you can grow your pipeline without growing your payroll. - [Customer Case Studies | Qualified Customers | Qualified](https://www.qualified.com/customers): At Qualified, we believe in delivering more pipeline for our customers. Explore our customer stories to see how the world's leading brands grow inbound pipeline with Qualified and Piper the AI SDR. - [Dinner and Demand](https://www.qualified.com/dinner-and-demand-dec-7): Join Qualified and revenue leaders from companies including Braze, Itential, OwnBackup and Safeguard Global for cocktails, networking, a delicious dinner, and conversations around the topics that all demand generation and pipeline owners are thinking about going into 2023. - [Email Reset](https://www.qualified.com/email-update): Qualified.com Secure Customer Sign-In Page. Login to Your Customer Account to Set Up Your Qualification Rules, Messenger Settings, and Allow Your Reps to Have Conversations with Website Visitors in Real-Time. - [How to Build a Lean Mean Tech Stack](https://www.qualified.com/guide/how-to-build-a-lean-mean-tech-stack): It’s never been more important to get your tech stack into fighting shape. Decode Qualified’s tech stack—layer by layer—to inspire your team to build a lean, mean, pipeline-generating machine. - [Home](https://www.qualified.com/home): Conversational Marketing is a simple concept. If your company could know immediately when qualified prospects arrive on your site, why not open the door, greet them, and have a conversation? After all, this is what customers expect in the real world. Imagine you were interested in buying a car. You’d probably do some homework, research a few options, and find your way to the dealership at a time that is convenient for you. But what if instead of being greeted by a sales rep you were asked to fill out a form that that ended with “Thanks, someone will be in touch with you in the next 24-48 hours.” Shocking, right? Well that’s exactly what B2B marketing and sales teams have been doing for more than a decade. Conversational Marketing allows your qualified buyers to meet instantly with your sales reps, resulting in higher lead conversions, more pipeline, and more customers. - [Product Implementation Guide](https://www.qualified.com/implementation): Our team of Salesforce-certified Success Architects will get you up and running with Qualified in 30-60 days, at no added cost. Because when you succeed, we succeed. - [Inbound Sales Playbook](https://www.qualified.com/inbound-sales-playbook): Right now, leaving pipeline on the table is not an option. Learn from Qualified’s own powerhouse Inbound Sales team how they drive pipeline using Qualified. - [Conversational ABM Infographic by Qualified](https://www.qualified.com/infographics/conversational-abm-infographic): Learn how conversational sales & marketing coupled with a robust ABM strategy can drive pipeline & grow revenue from your most valuable target accounts. See the Qualified pipeline generation platform in action. - [Salesforce & Conversational Sales & Marketing](https://www.qualified.com/infographics/salesforce-plus-conversational-sales-and-marketing-infographic): Conversational sales and marketing has the power to be one of your top contributing pipeline channels. But it is most powerful when it is paired with your data source of truth - Salesforce. - [Qualified for 6sense](https://www.qualified.com/integrations/6sense): Converting target accounts from your ABM program into qualified pipeline has never been easier. - [Qualified for Demandbase](https://www.qualified.com/integrations/demandbase): With Qualified for Demandbase, you’ll know the moment a target account arrives on your site. Tap into the power of Demandbase’s Account Intelligence and see everything you need to know about each account, right within Qualified. Then, prioritize your top-tier accounts so you can engage those that matter most. - [Qualified for Eloqua](https://www.qualified.com/integrations/eloqua): Qualified’s conversational sales and marketing solution connects you with valuable buyers when it matters most. - [HubSpot Integration](https://www.qualified.com/integrations/hubspot): With Qualified for HubSpot, your teams know who is in on the site and how they got there—plus, all the tools necessary to quickly start a sales conversation. - [Piper, the AI SDR for Marketo](https://www.qualified.com/integrations/marketo): Convert your best leads at scale with Piper, the #1 AI SDR agent for Adobe Marketo Engage. - [Qualified for Outreach](https://www.qualified.com/integrations/outreach): Accelerate your sales cycles from clicks to conversations to close - [Qualified for Salesforce Pardot](https://www.qualified.com/integrations/pardot): Qualified for Pardot connects your sales team with qualified leads in real-time on your website with chat, meeting booking and personalized offers. - [Qualified for Salesloft](https://www.qualified.com/integrations/salesloft): An outbound motion that delivers a seamless buying experience and more pipeline - [Piper for Slack - Collaborate with Piper the #1 AI SDR Agent in Slack](https://www.qualified.com/integrations/slack): Now Piper can collaborate with her go-to-market teammates in their favorite channel: Slack. This is where human and agent teamwork happens. - [Qualified Integrations | Salesforce Integration | Qualified](https://www.qualified.com/integrations): Integrate Qualified with your existing marketing and sales tech stack. Qualified offers Salesforce integration, Marketo Integration, and more. - [Qualified - Create Your Account](https://www.qualified.com/invite): Qualified.com Secure Customer Sign-In Page. Login to Your Customer Account to Set Up Your Qualification Rules, Messenger Settings, and Allow Your Reps to Have Conversations with Website Visitors in Real-Time. - [Meetings Playbook](https://www.qualified.com/meetings/playbook): A powerful capability of Qualified, Qualified Meetings instantly books meetings with qualified buyers right on your website. Here are seven plays that will help you increase pipeline and accelerate the sales process. - [Qualified Meetings](https://www.qualified.com/meetings): Book more meetings from your website. Allow qualified buyers to book directly with your sales team. Speed up your sales cycles & get more pipeline. - [Newsroom](https://www.qualified.com/newsroom): The Qualified Newsroom contains announcements, press releases, product launches, and all the buzz on Qualified. As featured in TechCrunch, Forbes, Fortune, Entrepreneur, Crunchbase, and more. - [Qualified for Outbound | Qualified](https://www.qualified.com/outbound): Leverage the power of Qualified to drive more leads and pipeline from your sales team's outbound efforts. - [Signals Overview](https://www.qualified.com/overview/signals): Maximize pipeline more efficiently with account-based buyer intent data. - [Connecting with HubSpot](https://www.qualified.com/hubspot-integration): Easily connect Qualified with HubSpot to identify website visitors, update contact records, and give your sales team real-time insights. - [Password Reset](https://www.qualified.com/password-reset): Qualified.com Secure Customer Sign-In Page. Login to Your Customer Account to Set Up Your Qualification Rules, Messenger Settings, and Allow Your Reps to Have Conversations with Website Visitors in Real-Time. - [Password Reset Begin](https://www.qualified.com/password-reset-begin): Qualified.com Secure Customer Sign-In Page. Login to Your Customer Account to Set Up Your Qualification Rules, Messenger Settings, and Allow Your Reps to Have Conversations with Website Visitors in Real-Time. - [Meet the Qualified Platform](https://www.qualified.com/platform): The Qualified Platform underpins the entire Qualified product suite so you can automatically identify, engage, and convert your most valuable website visitors into immediate pipeline. This is the future of AI pipeline generation. - [Qualified Pricing](https://www.qualified.com/pricing): Hire Piper the AI SDR Agent to scale inbound pipeline generation and discover the power of Agentic Marketing. We’ll build a plan that’s perfectly customized for you and your pipeline needs. - [ROI Calculator](https://www.qualified.com/resources/roi-calculator): Now more than ever, companies need to grow pipeline. The best place to start? Your website. Designed to help companies have more sales conversations and drive more pipeline from their site, Qualified is guaranteed to give you a big return. - [Test My Response Time](https://www.qualified.com/resources/test-my-response-time): How quickly does your sales team respond to inbound leads? Test My Response Time is a free tool that conducts a secret shopper experiment to let you know how fast your sales development reps (SDRs) respond to qualified inbound leads at various times of the day and the week. Try it now! - [Test My Response Time - Thank You](https://www.qualified.com/resources/tmrt-success): How quickly does your sales team respond to inbound leads? Test My Response Time is a free tool that conducts a secret shopper experiment to let you know how fast your sales development reps (SDRs) respond to qualified inbound leads at various times of the day and the week. Try it now! - [Pipeline Council Template](https://www.qualified.com/resources/pipeline-council-template): Want to start a Pipeline Council at your organization? A Pipeline Council is a great way to bring together the GTM team and analyze pipe generation at your organization, highlight wins, and find areas for improvement. - [Qualified | Qualified for Salesforce | Integration](https://www.qualified.com/salesforce): With our Salesforce integration, Qualified accelerates lead generation, pipeline, and revenue for sales. Demo our Salesforce integration today! - [Search Results](https://www.qualified.com/search) - [Sign In](https://www.qualified.com/sign-in): Qualified.com Secure Customer Sign-In Page. Login to Your Customer Account to Set Up Your Qualification Rules, Messenger Settings, and Allow Your Reps to Have Conversations with Website Visitors in Real-Time. - [Sign In - App](https://www.qualified.com/sign-in-app): Qualified.com Secure Customer Sign-In Page. Login to Your Customer Account to Set Up Your Qualification Rules, Messenger Settings, and Allow Your Reps to Have Conversations with Website Visitors in Real-Time. - [Qualified Signals - Buyer Intent Data](https://www.qualified.com/signals/buyer-intent-data): Supercharge your team with first-party engagement intent data and third-party research intent data, so they can prospect smarter and maximize productivity. - [Qualified Signals Playbook - The Top 10 Plays to Maximize Pipeline](https://www.qualified.com/signals/playbook): As part of Qualified, Qualified Signals uncovers the buying intent of your most valuable accounts. Here are 10 plays to run right now so you can maximize pipeline, more efficiently. - [B2B Buyer Intent Data | Qualified Signals](https://www.qualified.com/signals): Use B2B buyer intent data to drive your ABM strategy and boost revenue. Use buyer intent data to maximize pipeline using Qualified Signals. - [Qualified Snail Mail](https://www.qualified.com/snail-mail): Booking too many meetings with Qualified? Our latest innovation is designed to tank your pipeline, decimate your BDR team’s quotas, and have your CEO asking–hey, what the heck are you doing? - [Single Sign On](https://www.qualified.com/sso-sign-in): Qualified.com Secure Customer SSO Sign-In Page. Login to Your Customer Account to Set Up Your Qualification Rules, Messenger Settings, and Allow Your Reps to Have Conversations with Website Visitors in Real-Time. - [Qualified.com Thanks You](https://www.qualified.com/success): Meet Instantly with Qualified Prospects the Moment They Land on Your Website. Real-Time Website Analytics for Sales. Live Chat, Voice Calls, and Screen Sharing. Instant Sales Meetings Result in Higher Lead Conversion Rates, More Pipeline, and More Revenue - [Qualified.com - Trust](https://www.qualified.com/trust): Meet instantly with qualified prospects the moment they land on your website. You can trust Qualified to increase pipeline and get you in touch with prospects. - [Learn to Build Pipeline | Qualified University](https://www.qualified.com/university): Explore articles, guides, videos and more to help sales reps, sales managers and admins learn relevant skills, grow your career or use Qualified to generate more pipeline for your business. - [What is Conversational ABM?](https://www.qualified.com/what-is-conversational-abm): Visit Qualified to learn why industry-leading organizations are choosing conversational ABM. We'll explore what conversational ABM is, how to implement it on your site, and more. - [What is Conversational Marketing? | Qualified](https://www.qualified.com/what-is-conversational-marketing): Conversational marketing allows your qualified buyers to meet instantly with your sales reps. Qualified helps make this process easy, resulting in higher lead conversions, more pipeline, and more customers. - [Qualified AI Roadmap Reveal](https://www.qualified.com/events/roadmap-reveal): Join us for an executive, invite-only event with our Co-founder, Sean Whiteley, and Chief Customer Officer, Dan Darcy. Together, they’ll give a live demo of Qualified’s new AI capabilities that will help customers scale efficiency and pipeline. - [Say hello to Piper, your new AI SDR](https://www.qualified.com/events/pipelineai): The star of the show? Piper, your new AI SDR. With one core mission, to generate pipeline, Piper is the most capable, hardest working SDR you’ve ever met. - [5 Step Plan for Onboarding Piper, your new AI SDR.](https://www.qualified.com/events/onboarding-piper): Join us for an invite-only event with Dan Darcy, Chief Customer Officer, Sarah McConnell, VP of Demand Generation, and Sterling Williams, Director of Customer Success, where they will provide guidance on how to onboard Piper, your new AI SDR, and maximize her effectiveness. - [How to Measure Piper the AI SDR's Performance](https://www.qualified.com/events/how-to-measure-piper-the-ai-sdrs-performance): Join us for another Qualified on Qualified session and learn how to hold Piper the AI SDR accountable. You’ll learn best practices on setting realistic targets for Piper and how to build dashboards in Qualified that track her progress. - [Qualified AI Offers](https://www.qualified.com/offers): Surface relevant marketing offers across your website and automate lead capture with a single click. This is how you fill your funnel, automatically. - [The Ultimate Ghostbusting Playbook](https://www.qualified.com/ghosted): Qualified generates more pipeline for modern revenue teams, faster. Here are five key plays that will help you put Qualified into action. - [Pipeline Generation](https://www.qualified.com/welcome/pipeline-generation): Qualified is the leading AI-powered pipeline generation platform for your website, offering an all-in-one solution to maximize website conversions. - [Conversational Marketing](https://www.qualified.com/welcome/conversational-marketing-software): Qualified is the leading AI-powered pipeline generation platform for your website, offering an all-in-one solution to maximize website conversions. - [Drift Alternative](https://www.qualified.com/welcome/drift-alternative): Start accelerating your pipeline growth today with Conversational Sales and Marketing software by Qualified. Sign up for a live demo and we'll show you Qualified in action on your site. Pricing questions? Speak with one of our sales experts right now. - [Piper the AI SDR](https://www.qualified.com/welcome/ai-sdr): Do you need an AI SDR who works around the clock to convert inbound website traffic into pipeline. Meet Piper. She has all of the skills of your best SDR: she’s bright, hard-working, and crushes her pipeline targets. - [The AI Chatbot Checklist](https://www.qualified.com/chatbots/checklist): 10 must-have capabilities of a sales and marketing AI chatbot. - [Make the Switch](https://www.qualified.com/switch): Start accelerating your pipeline growth today with Conversational Sales and Marketing software by Qualified. Sign up for a live demo and we'll show you Qualified in action on your site. Pricing questions? Speak with one of our sales experts right now. - [Taste of Qualified - Registration Closed](https://www.qualified.com/taste-of-qualified-registration-closed): Sorry, registration is closed - [Taste of Qualified - Wine & Pipeline](https://www.qualified.com/taste-of-qualified-wine-and-pipeline): Join fellow demand generation leaders for a virtual champagne tasting and customer testimonial about the Qualified Advantage. - [The AI Workforce isn’t coming, it’s here.](https://www.qualified.com/the-ai-workforce): What does the world look like when everything is automated and AI is doing the work? - [Piper the AI SDR Agent - The #1 AI SDR Agent](https://www.qualified.com/ai-sdr): Piper, the AI SDR Agent works around the clock to convert inbound website traffic into pipeline with live chat, and follows up with all of your inbound leads autonomously. - [Building Winning Sales Development Teams in the Age of AI](https://www.qualified.com/building-winning-sales-development-teams-in-the-age-of-ai): In this guide, we’re helping sales and marketing leaders understand and prepare for the sales teams of tomorrow. - [3 Strategies to Maximize Pipeline with Piper the AI SDR](https://www.qualified.com/3-strategies-to-maximize-pipeline-with-piper-the-ai-sdr): Piper the AI SDR is ready to join your team and generate pipeline. Discover 3 key strategies for how you can plug Piper into your business and efficiently grow inbound pipeline. - [Qualified Forms - Test Page](https://www.qualified.com/testing) - [Taste of Qualified - Piper](https://www.qualified.com/taste-of-qualified/piper): Join us for a virtual wine tasting and hear how Piper, the AI SDR, is helping one of our incredible customers generate more pipeline for their business. - [Qualified has been recognized by G2 as a Category Leader](https://www.qualified.com/books/g2-category-leader-report): Empower your inbound team to hit their pipeline goals faster with a revolutionary new set of technologies and processes designed for modern B2B sellers. - [Waterfall Wisdom](https://www.qualified.com/books/waterfall-wisdom): Creating a predictable pipeline with a failsafe waterfall model - [Rise of the AI Workforce - How AI Workers will Change Business](https://www.qualified.com/rise-of-the-ai-workforce): The AI Workforce is transforming B2B as we know it. AI Workers are tackling roles laden with manual tasks to make workers and businesses more efficient. - [Piper Email](https://www.qualified.com/email): With Piper the AI SDR Agent, you can send AI emails to nurture and convert inbound leads with zero human intervention. - [Piperfest](https://www.qualified.com/piperfest) - [The Inbound AI SDR Hiring Guide](https://www.qualified.com/ai-sdr/hiring-guide): Learn the 10 job requirements an inbound AI SDR must have to keep up with their human teammates and make pipeline generation smarter, not harder. - [AI Workforce Summit](https://www.qualified.com/ai-workforce-summit-2024): The AI Workforce isn’t coming, it’s here. Learn from AI leaders as they discuss what this revolution means for the tech industry and how we conceptualize work today, and tomorrow. - [Piper Demo Day Live!](https://www.qualified.com/piper-demo-day): Join us for an exclusive executive briefing series as we explore the art of the possible with Piper the AI SDR and uncover a faster, more efficient way to generate inbound pipeline - [Pipeline Summit - 2025 Planning](https://www.qualified.com/pipeline-summit-2025-planning): Learn how the world's best B2B marketers are planning for 2025 now that AI SDRs are changing the pipe gen process. See which tactics and playbooks they are implementing for this new era of pipeline generation. - [The Agentic Marketing Funnel](https://www.qualified.com/the-agentic-marketing-funnel): The Death of the MQL and the Rise of Agentic Marketing - [The New AI Marketing Funnel - Event](https://www.qualified.com/the-new-ai-marketing-funnel-event): Learn why modern marketers are ditching the MQL and generating pipeline in the Age of AI with The New AI Marketing Funnel. - [Piper - Year in Review 2024](https://www.qualified.com/piper/year-in-review-2024): Piper has proven to be the #1 AI SDR on the market today—truly transforming pipeline generation as we know it. Let’s take a look at her incredible momentum and all she’s accomplished for our customers throughout the year. - [Overview](https://www.qualified.com/overview): Generate more inbound conversions with Piper the AI SDR and the entire Qualified Platform through live chat, email, meeting scheduling, marketing offers, and actionable intent data. - [AI SDR Agents Explained - Qualified](https://www.qualified.com/ai-sdr-agents): AI SDR agents are virtual sales development representatives that operate using artificial intelligence. In this guide, we’ll break down in depth exactly what AI SDR agents are, how they work, best use cases, and the ROI they’re already delivering for modern marketing teams. - [10 Proven Strategies for Pipeline Generation with Piper the AI SDR Agent](https://www.qualified.com/ai-sdr-playbook): Right now, leaving pipeline on the table is not an option. Learn from Qualified’s own powerhouse Inbound Sales team how they drive pipeline using Qualified. - [Taste of Qualified - Piper Customers](https://www.qualified.com/taste-of-qualified-customers): Join us for a virtual champagne tasting featuring Piper-Heidsieck and hear from one of our incredible customers about how Piper the AI SDR is helping their company generate more pipeline from their website. - [Build vs Buy](https://www.qualified.com/build-vs-buy-ai-sdr-sales-agents): At Qualified, we believe inbound pipeline generation has been forever changed by AI SDR agents. This groundbreaking technology helps marketers scale pipeline faster and with less headcount. The smartest GTM teams are investing in agentic marketing now, but their long-term success hinges on one critical decision: - [Welcome to the Agentic Marketing Era](https://www.qualified.com/agentic-marketing-era): Explore how agentic marketing and AI SDR agents are redefining B2B funnels, replacing MQLs, and helping marketers own pipeline from start to finish. - [The ABM Red Carpet](https://www.qualified.com/examples/abm-red-carpet): When a visitor lands on your site, we'll identify their company immediately and match that against your list of target accounts in Salesforce. We'll alert the account team for immediate action. - [The Content Lead Magnet](https://www.qualified.com/examples/content-lead-magnet): Use your best content piece, like a blog post or guide, to engage unknown website visitors. Quickly grab the email address, helping you capture more leads. - [The Conversation Starter](https://www.qualified.com/examples/conversation-starter): You can't have a conversation if you can't get a visitor to engage. Start with a probing question that hints at the pain your buyer has (and that you uniquely solve). - [The Event Concierge](https://www.qualified.com/examples/event-concierge): Planning an event and driving registration is hard. Leverage live chat with visitors to your event pages to answer key questions and remove barriers to registration and attendance. - [The Existing Customer Upsell](https://www.qualified.com/examples/existing-customer-upsell): Automatically identify existing customers when they arrive, and connect them to your team to sell additional products and expand your footprint in the account. - [The Open Opportunity Fast Lane](https://www.qualified.com/examples/fast-lane): Recognize immediately when a company visits your website that has an open opportunity in Salesforce. Greet them by name and fast track them to the sales rep who's working the deal. - [The Form Converter](https://www.qualified.com/examples/form-converter): Get more leads from your website by giving people an alternative to filling out a form. Have a bot collect an email, enrich the profile, and talk to the ones that meet your qualification criteria. - [The Grow Your Subscriber List](https://www.qualified.com/examples/grow-your-subscriber-list): Every blog and email newsletter is designed to maximize reach. Offer your blog subscribers the ability to sign up for "more great content like this" and grow your subscriber base. - [The Homepage Tour Guide](https://www.qualified.com/examples/homepage-tour-guide): Provide new, unknown visitors with this experience to guide them in the right direction, learn more about them, and maximize your chances of conversion. - [The Hot Prospect](https://www.qualified.com/examples/hot-prospect): Leverage data in your Salesforce and Pardot systems like Score and Grade to automatically qualify an inbound visitor and connect them to your sales team. - [The Ideal Inbound Customer](https://www.qualified.com/examples/ideal-inbound-customer): Leverage chatbots to recognize the qualities of your ideal inbound customer (company size, geo, industry, you name it) and then effortlessly book meetings and notify your team. - [The Meeting Booker](https://www.qualified.com/examples/meeting-booker): Give your target buyers the ability to easily book a meeting with a member of the team, right from a chatbot experience. The result? More sales meetings and more closed deals. - [The Outbound Email](https://www.qualified.com/examples/outbound-email): Your outbound team is sending email sequences in Outreach or SalesLoft. When prospects engage, connect them to your reps to continue the conversation. - [The Paid Traffic Converter](https://www.qualified.com/examples/paid-traffic-converter): You're advertising to your target customer on platforms like Google Adwords and LinkedIn. When someone engages with an ad campaign, fast track them to sales. - [The Post-Form Converter](https://www.qualified.com/examples/post-form-converter): Some visitors will elect to fill out key forms on your site, but don't let the best ones leave! Cherry pick the high quality form completes and have a rep proactively engage in a conversation. - [The Pricing Page Expert](https://www.qualified.com/examples/pricing-page-concierge): Visitors on a pricing page are typically further down the sales funnel, have your pricing experts or SDRs on standby ready to answer questions or proactively start a conversation. - [The Product Specialist](https://www.qualified.com/examples/product-specialist): Let's face it, buyers will have product questions. When they're on your site trying to understand the features and functions, give the qualified buyers an open door to your team. - [The Target Industry](https://www.qualified.com/examples/target-industry): Qualified will immediately tell you the industry of the company that has just arrived on your site. Use this insight to focus on your ideal customer and deliver a unique experience. - [The Competitive Advantage](https://www.qualified.com/examples/the-competitive-advantage): Buyers will find you from google & other product comparison sites. When they arrive and ask you why you're different, have your reps and bots be ready with the best talking points. - [The Top 10 Plays to Generate More Pipeline](https://www.qualified.com/examples/the-smart-button): A key part of Qualified, Qualified Conversations is the next generation of conversational sales and marketing for modern revenue teams. - [CMOs Detail the Top Lessons They Learned at Salesforce](https://www.qualified.com/newsroom/11-marc-benioff-proteges-turned-cmos-detail-the-top-lessons-they-learned-at-salesforce-and-how-theyre-applying-them-at-firms-like-aws-confluent-and-twilio): Here's what 11 Salesforce alums who became cloud CMOs told Insider they learned from Benioff. - [Salesforce Veteran Robert Zimmermann Joins Qualified as CRO](https://www.qualified.com/newsroom/18-year-salesforce-veteran-robert-zimmermann-joins-qualified-com-as-chief-revenue-officer): Zimmermann joins Qualified on heels of its $51M Series B and amid 800% YoY growth - [Entrepreneurs Share Their Secrets for Winning New Business](https://www.qualified.com/newsroom/6-entrepreneurs-share-their-secrets-for-winning-new-business): Kraig Swensrud, Qualified cofounder and CEO, shares his strategy for winning new business. - [B2B Orgs Turn To Third-Party Data To Fuel RevOps Engines](https://www.qualified.com/newsroom/b2b-orgs-turn-to-third-party-data-strong-leadership-to-fuel-revops-engines): RingDNA uses Qualified to analyze website data so teams can guide buyers through their journeys. - [Balancing Internal Collaboration & Relevancy](https://www.qualified.com/newsroom/balancing-internal-collaboration-relevancy-to-optimize-chat-based-engagement): Chat-based engagement delivers more personalized customer experiences while streamlining operations. - [Qualified Wins Best Places to Work 2022](https://www.qualified.com/newsroom/best-places-to-work-2022-qualified-made-working-from-home-really-work): At Qualified, a B2B marketing chatbot software company, the workplace changes brought about by the pandemic defined the company’s growth. - [Boost Customer Retention: 6 Proven Strategies to Ensure Loyalty](https://www.qualified.com/newsroom/boost-customer-retention-6-proven-strategies-to-ensure-loyalty): “Right now, your customers are going to bat for every single line item in their budgets. You have to give them a reason to keep fighting for you, and that’s by investing resources into their success," says Dan Darcy, CCO of Qualified. - [Conference Programming is Already as Smart as Netflix](https://www.qualified.com/newsroom/can-conference-programming-be-as-smart-as-netflix-its-already-happening): Live? Virtual? Hybrid? So many questions about events. - [Growing A Career And A Family: What Employers And Employees Can Do To Create Balance](https://www.qualified.com/newsroom/growing-a-career-and-a-family-what-employers-and-employees-can-do-to-create-balance): "Being a mother is hard; so is having a career. We can do both," says Maura Rivera, CMO of Qualified - [How Startups Can Sell Software To Large Enterprises](https://www.qualified.com/newsroom/how-startups-can-sell-software-to-large-enterprises): Invest in the tools sales people need to succeed, such as a conversational marketing platform. - [How To Hire A Virtual Sales Team That Will Win Deals](https://www.qualified.com/newsroom/how-to-hire-a-virtual-sales-team-that-will-win-deals): Remote work is here to stay and this reality holds a huge opportunity for sales organizations that are hiring in 2021. - [Introducing Qualified ABM](https://www.qualified.com/newsroom/introducing-qualified-abm): Qualified launches ABM, a new solution that helps sales teams meet target accounts on your website. - [Introducing Qualified AI Conversations, now with AI Copilot generally available today.](https://www.qualified.com/newsroom/introducing-qualified-ai-conversations-now-with-ai-copilot-generally-available-today): Qualified AI Conversations continues to evolve into an AI-first live chat solution, now with the release of AI Copilot to General Availability. - [Introducing Qualified AI Offers, designed to automate lead capture across the B2B website, generally available today](https://www.qualified.com/newsroom/introducing-qualified-ai-offers): Qualified AI Offers bolsters the Qualified PipelineAI product suite and helps marketers fill their funnel automatically. - [Introducing Qualified for Outbound and Qualified Anywhere](https://www.qualified.com/newsroom/introducing-qualified-for-outbound-and-qualified-anywhere): Qualified introduces two new features that will help customers meet with target accounts and thrive in today’s all-digital world. - [Introducing Qualified for Salesforce Pardot](https://www.qualified.com/newsroom/introducing-qualified-for-salesforce-pardot): Qualified launches a new integration with Pardot, Salesforce's award-winning B2B marketing automation suite. - [Introducing Qualified for Salesloft](https://www.qualified.com/newsroom/introducing-qualified-for-salesloft): Qualified announces Qualified for Salesloft: a new integration that helps sales reps start a real-time conversation the moment a prospect clicks through a Salesloft email and arrives on the site. - [Introducing Qualified Signals](https://www.qualified.com/newsroom/introducing-qualified-signals-account-based-sales-intelligence-for-salesforce): Qualified Signals is an AI-driven product that combines website engagement with Salesforce data to surface the buying intent of a B2B company’s target accounts. - [Introducing Qualified Xforce](https://www.qualified.com/newsroom/introducing-qualified-xforce-the-worlds-first-native-conversational-platform-for-salesforce): Built natively on the Salesforce Platform with deep connectivity into the Salesforce core, Xforce is the foundation beneath Qualified X; the engine that powers its end-to-end application behavior. - [Qualified Expands its Pipeline Cloud Offering with Signals Research Intent, Giving Customers a 360-Degree View of Account-Based Buying Intent](https://www.qualified.com/newsroom/introducing-research-intent-for-qualified-signals): A vital part of the Pipeline Cloud, Qualified Signals now offers third-party research intent data, alongside website engagement data, to give revenue teams a 360-degree view of account-based buying intent. - [Making Room At The Table: Three Lessons About Female Leadership](https://www.qualified.com/newsroom/making-room-at-the-table-three-lessons-about-female-leadership): As a mom of two (with one on the way), I want to talk about my own experience and offer some advice on what has helped me find balance with both parts of my life - [Marketers Shift Focus to Buyer Intent Data](https://www.qualified.com/newsroom/marketers-focus-on-buyer-intent-data-as-privacy-undermines-targeting): Identifying and understanding customers in the digital sphere is getting much tougher. - [‘More rewarding for the rep’: Why sales jobs are surging](https://www.qualified.com/newsroom/more-rewarding-for-the-rep-why-sales-jobs-are-surging-for-those-with-creativity-and-empathy): When it comes to the job market, sales is where the action is. Read Qualified.com's CEO Kraig Swenrud's take on the changing nature of sales. - [Maura Rivera, Qualified.com CMO, Featured As One of The Most Important Marketing Tech Execs of 2021](https://www.qualified.com/newsroom/one-of-the-most-important-marketing-tech-exec-of-2021): Meet 19 execs at companies like Adobe and Shopify who are shaping the future of marketing tech - [Pivoting your startup in a bear market: Become undeniably fundable](https://www.qualified.com/newsroom/pivoting-your-startup-in-a-bear-market-become-undeniably-fundable): Right now, becoming undeniably fundable should be every founder’s north star. - [Poly, the Voice and Video Leader, Selects Qualified](https://www.qualified.com/newsroom/poly-the-voice-and-video-leader-selects-qualified): As businesses embrace remote work, Poly selects Qualified as their conversational marketing solution. - [Qualified, a Salesforce-native platform for turning prospects into buyers, raises $95M](https://www.qualified.com/newsroom/qualified-a-salesforce-native-platform-for-turning-prospects-into-buyers-raises-95m): Qualified, a Salesforce-native platform that helps companies convert website visitors into paying customers, has raised $95 million in a series C round of funding. - [Qualified Achieves SOC2 Type II Certification](https://www.qualified.com/newsroom/qualified-achieves-soc2-type-ii-certification): With trust as Qualified's #1 value, it means prioritizing customer trust above all else, all the time. - [Qualified Announces $95M Series C to Transform Pipeline Generation for B2B Enterprises](https://www.qualified.com/newsroom/qualified-announces-95m-series-c-to-transform-pipeline-generation-for-b2b-enterprises): Financing led by Sapphire, with major investment from Tiger Global alongside existing investors Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures. - [Qualified Video: Take Conversations to the Next Level](https://www.qualified.com/newsroom/qualified-announces-qualified-video): With Qualified Video, sales reps can instantly meet with VIP buyers face-to-face on the website to deliver a human-centric experience and more pipeline. - [Qualified Recognized as #1 Best Place to Work in the Bay Area](https://www.qualified.com/newsroom/qualified-best-place-to-work-bay-area): Qualified has been recognized as the winner of the 2021 Bay Area Best Places to Work award. - [Qualified Closes Momentous Year with Record Growth, Retention, and Expansion](https://www.qualified.com/newsroom/qualified-closes-momentous-year-with-record-growth-retention-and-expansion): Qualified, the #1 pipeline generation platform for revenue teams that use Salesforce, announces 400% revenue growth for Fiscal Year 2022. - [Qualified.com Closes Out On Record-Breaking Fiscal Year](https://www.qualified.com/newsroom/qualified-com-closes-out-on-record-breaking-fiscal-year-with-800-revenue-growth): Qualified announces strongest year in company history, with 800% revenue growth. - [Qualified's CMO Wins C-Suite Strategist of the Year](https://www.qualified.com/newsroom/qualified-com-cmo-maura-rivera-wins-c-suite-strategist-of-the-year-at-b2b-sales-and-marketing-exchange): Qualified CMO demonstrates best-in-class performance and revenue marketing in 2021. - [Qualified.com CMO, Maura Rivera, Wins C-Suite Strategist of the Year at B2B Sales and Marketing Exchange](https://www.qualified.com/newsroom/qualified-com-cmo-maura-rivera-wins-c-suite-strategist-of-the-year-at-b2b-sales-and-marketing-exchange-new): Qualified CMO demonstrates best-in-class performance and revenue marketing in 2021. - [Qualified.com Raises $51 Million Series B](https://www.qualified.com/newsroom/qualified-com-raises-51-million-series-b-after-record-year-of-800-revenue-growth-2): Qualified announces $51 million in financing led by Salesforce Ventures. - [Qualified.com Welcomes Eric Sikola as President & CRO](https://www.qualified.com/newsroom/qualified-com-welcomes-eric-sikola-as-president-chief-revenue-officer): Eric Sikola, a leader in the enterprise software industry, has joined the Qualified executive team. - [Qualified Expands Data Enrichment Offering with ZoomInfo](https://www.qualified.com/newsroom/qualified-expands-data-enrichment-offering-with-zoominfo): Qualified recently launched a new integration with ZoomInfo, a global leader in B2B intelligence. - [Qualified Introduces New AI Live Chat and AI Chatbot Technology](https://www.qualified.com/newsroom/qualified-introduces-new-ai-live-chat-and-ai-chatbot-technology): Today, Qualified introduces groundbreaking Qualified AI technology that bolsters two core pillars of the Pipeline Cloud — Live Chat and Chatbots. - [Qualified Introduces Qualified Meetings](https://www.qualified.com/newsroom/qualified-introduces-qualified-meetings): Qualified announces Qualified Meetings, a new meeting scheduling and routing solution and a core tenet of the Pipeline Cloud. - [Qualified.com Announces Platinum Sponsorship of Dreamforce ‘21](https://www.qualified.com/newsroom/qualified-named-platinum-sponsor-of-dreamforce-21): As the go-to conversational sales and marketing platform for revenue teams that use Salesforce, Qualified will participate in a new, digital-first Dreamforce event on Salesforce+ - [Qualified raises $12M to make websites smarter](https://www.qualified.com/newsroom/qualified-raises-12m-to-make-websites-smarter-about-sales-and-marketing): Qualified, a startup founded by former Salesforce executives, has raised $12 million in Series A funding. - [Qualified Raises $51M to Help Salesforce Users Improve](https://www.qualified.com/newsroom/qualified-raises-51m-to-help-salesforce-users-improve-their-sales-and-marketing-conversations): Qualified announces a new round of growth funding on the back of a huge year for its business. - [Qualified Raises $5M to Fuel Conversational Marketing Vision](https://www.qualified.com/newsroom/qualified-raises-5m-to-fuel-conversational-marketing-vision): Qualified closes a $5M seed round of financing, led by Redpoint Ventures and Salesforce Ventures. - [Qualified, a Salesforce-native Platform, Raises $95M](https://www.qualified.com/newsroom/qualified-raises-95m-to-help-salesforce-users-with-sales-pipeline-generation): Today, Qualified is announcing a big round of funding on the back of strong growth in the last year. - [Qualified Ranked #1 Momentum Leader in G2’s Winter 2023 Reports for Conversational Marketing, Live Chat, Bot Platforms, Chatbots](https://www.qualified.com/newsroom/qualified-ranked-1-momentum-leader-in-g2s-winter-2023-reports-for-conversational-marketing-live-chat-bot-platforms-chatbots): Qualified ranks as the #1 momentum leader across 40 categories in the G2 Winter 2023 Momentum Grid® Reports - [Qualified's Next-Gen Conversational Sales Platform](https://www.qualified.com/newsroom/qualified-releases-next-gen-conversational-sales-marketing-platform): Qualified introduces Qualified X, a new tool to help sales teams identify important buyers on their site. - [Qualified Revolutionizes Website Conversion with the Qualified Smart Website](https://www.qualified.com/newsroom/qualified-revolutionizes-website-conversion-with-the-qualified-smart-website): Qualified Revolutionizes Website Conversion with the Qualified Smart Website - [Qualified Secures Series A Funding](https://www.qualified.com/newsroom/qualified-secures-series-a-funding-as-demand-for-conversational-marketing-increases): Qualified announced a $12 million Series A funding round led by Norwest Venture Partners. - [Qualified Unveils AI Email, A Brand New Capability for Piper the AI SDR Designed to Fully Automate the Inbound Pipeline Generation Motion](https://www.qualified.com/newsroom/qualified-unveils-ai-email): Piper the AI SDR now works seamlessly across the website and email to intelligently convert inbound pipeline. - [Qualified Unveils Piper 2025, the World’s Most Advanced AI SDR Designed to Autonomously Grow Inbound Pipeline](https://www.qualified.com/newsroom/qualified-unveils-piper-2025): With Piper 2025 comes the release of 12 new groundbreaking innovations that make Piper stronger, smarter, and more capable. - [Qualified Unveils Piper for Slack, Enabling Real-Time Human and Agent Collaboration for B2B Sales and Marketing Teams](https://www.qualified.com/newsroom/qualified-unveils-piper-for-slack): Now, B2B sales and marketing teams can collaborate with Piper the AI SDR Agent in a two-way conversation, directly in Slack. - [Qualified Unveils Piper: Your New AI SDR](https://www.qualified.com/newsroom/qualified-unveils-piper-your-new-ai-sdr): Piper, the AI SDR, intelligently engages and converts website visitors; helping revenue teams grow their pipeline, without growing their headcount. - [Qualified Unveils Qualified GPT, Generative AI for the Pipeline Cloud](https://www.qualified.com/newsroom/qualified-unveils-qualified-gpt-generative-ai-for-the-pipeline-cloud): New capabilities are designed to help B2B companies engage and convert website visitors at scale. - [Qualified Unveils the Industry’s First B2B Agentic Marketing Platform](https://www.qualified.com/newsroom/qualified-unveils-the-industrys-first-b2b-agentic-marketing-platform): Qualified’s Agentic Marketing Platform helps B2B marketers autonomously generate pipeline at scale with Piper the AI SDR Agent. - [Qualified Unveils the Pipeline Cloud, Powered by Qualified AI](https://www.qualified.com/newsroom/qualified-unveils-the-pipeline-cloud-powered-by-qualified-ai): Today, Qualified announces two major innovations that bolster and broaden the power of the Pipeline Cloud — Qualified AI and Qualified Offers. - [Qualified's Pipeline Cloud to Transform Pipeline Generation](https://www.qualified.com/newsroom/qualified-unveils-the-pipeline-cloud-to-transform-pipeline-generation-for-revenue-teams-that-use-salesforce): New marketing motion enables teams to intelligently leverage Salesforce and conversations on the corporate website to drive pipeline without forms across the evolved buyer journey. - [Qualified Ushers in the Future of Pipeline Generation with the Pipeline Cloud for Salesforce](https://www.qualified.com/newsroom/qualified-ushers-in-the-future-of-pipeline-generation-with-the-pipeline-cloud-for-salesforce): Today, Qualified unveils the Pipeline Cloud for Salesforce, a new solution exclusively for Salesforce customers. - [Qualified Welcomes Former Salesforce Exec Dan Darcy As CCO](https://www.qualified.com/newsroom/qualified-welcomes-former-salesforce-exec-as-new-cco): Qualified hires former Salesforce executive Dan Darcy as its Chief Customer Officer. - [Qualified Welcomes Salesforce CMO Sarah Franklin](https://www.qualified.com/newsroom/qualified-welcomes-salesforce-cmo-sarah-franklin-as-board-of-directors-observer): Sarah Franklin, Chief Marketing Officer of Salesforce, joins as a Board of Directors Observer. - [Qualified Welcomes Salesforce EVP and General Manager, CRM Applications Bill Patterson as Board of Directors Observer](https://www.qualified.com/newsroom/qualified-welcomes-salesforce-evp-and-general-manager-crm-applications-bill-patterson-as-board-of-directors-observer): Qualified welcomes Bill Patterson, Executive Vice President and General Manager of CRM Applications at Salesforce, as the newest Board of Directors Observer. - [Qualified welcomes Theresa Ludvigson as SVP of People](https://www.qualified.com/newsroom/qualified-welcomes-theresa-ludvigson-as-senior-vice-president-of-people): Qualified welcomes former Salesforce Vice President, Onboarding & Employee Connection, Theresa Ludvigson to the team as Senior Vice President of People. - [Salesforce Launches AppExchange Chat](https://www.qualified.com/newsroom/salesforce-launches-appexchange-chat-to-help-customers-choose-the-right-solutions-for-their-business-needs): Qualified collaborated with Salesforce to build AppExchange Chat - a new feature that enables customers to connect directly with partners through their AppExchange listings. - [Say Hello to Qualified X, the Conversational Sales Platform](https://www.qualified.com/newsroom/say-hello-to-qualified-x-the-next-generation-conversational-sales-and-marketing-platform): Qualified X is an entirely new platform designed to help sellers thrive in today's all-digital environment. - [Scale Up Smarter](https://www.qualified.com/newsroom/scale-up-smarter): A company’s execution strategy should adapt to the circumstances. Here’s how to grow today with an eye toward tomorrow. - [The tech bubble has burst, experts say, but you might be able to pick up some discounts](https://www.qualified.com/newsroom/the-tech-bubble-has-burst-experts-say-but-you-might-be-able-to-pick-up-some-discounts): "Now that we’ve experienced a reset in the market, the mindset has quickly shifted to cash flow, margins and efficiency," Kraig Swensrud, CEO Qualified - [Tiger Global Backed a $95 Million Round into Qualified](https://www.qualified.com/newsroom/tiger-global-backed-a-95-million-round-into-qualified-a-pipeline-generation-startup-created-by-ex-salesforce-execs-after-seeing-this-16-slide-pitch-deck): Today, Qualified is announcing a big round of funding on the back of strong growth in the last year. - [Trailblazing Entrepreneurs to Know](https://www.qualified.com/newsroom/trailblazing-entrepreneurs-to-know): Qualified is a conversational marketing platform that helps companies meet with VIPS in real time. - [Welcome, the Virtual Event Platform, Chooses Qualified](https://www.qualified.com/newsroom/welcome-award-winning-virtual-event-platform-chooses-qualified): Welcome has selected Qualified as its conversational sales and marketing platform, a partnership that ushers in a new era of customer experience in the event industry. - [Why first-party data is an incredible resource for revenue teams](https://www.qualified.com/newsroom/why-first-party-data-is-an-incredible-resource-for-revenue-teams): Sales conversations used to happen in the boardroom, and now they’re almost entirely online — tapping into the technology we have at hand, as a result, can be a game-changer. - [Why Salesforce Invested in Qualified](https://www.qualified.com/newsroom/why-salesforce-invested-in-qualified): Salesforce Marketing Cloud CEO Mike Kostow explains why Salesforce invested in Qualified. - [Qualified - Adecco Customer Case Study](https://www.qualified.com/customers/adecco): Read this case study that spotlights how Adecco is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - AdRoll Customer Case Study](https://www.qualified.com/customers/adroll): Read this case study that spotlights how AdRoll is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Alation Customer Case Study](https://www.qualified.com/customers/alation): Read this case study that spotlights how Alation is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - AlphaSense Customer Case Study](https://www.qualified.com/customers/alphasense): Read this case study that spotlights how AlphaSense is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Attentive Customer Case Study](https://www.qualified.com/customers/attentive): Read this case study that spotlights how Attentive is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Bitly Customer Case Study](https://www.qualified.com/customers/bitly): Read this case study that spotlights how Bitly is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Carta Customer Case Study](https://www.qualified.com/customers/carta): Read this case study that spotlights how Carta is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Cin7 Customer Case Study](https://www.qualified.com/customers/cin7): Read this case study that spotlights how Cin7 is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Demandbase Customer Case Study](https://www.qualified.com/customers/demandbase): Read this case study that spotlights how Demandbase is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Dremio Customer Case Study](https://www.qualified.com/customers/dremio): Read this case study that spotlights how Dremio is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - FreshBooks Customer Case Study](https://www.qualified.com/customers/freshbooks): Read this case study that spotlights how FreshBooks is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Gamma Customer Case Study](https://www.qualified.com/customers/gamma): Read this case study that spotlights how Gamma is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Greenhouse Customer Case Study](https://www.qualified.com/customers/greenhouse): Read this case study that spotlights how Greenhouse is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Groove Customer Case Study](https://www.qualified.com/customers/groove): Read this case study that spotlights how Groove is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - IMD Business School Customer Case Study](https://www.qualified.com/customers/imd-business-school): Read this case study that spotlights how IMD Business School is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Korn Ferry Customer Case Study](https://www.qualified.com/customers/korn-ferry): Read this case study that spotlights how Korn Ferry is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Matterport Customer Case Study](https://www.qualified.com/customers/matterport): Read this case study that spotlights how Matterport is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Metadata Customer Case Study](https://www.qualified.com/customers/metadata): Read this case study that spotlights how Metadata is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - NextGen Customer Case Study](https://www.qualified.com/customers/nextgen): Read this case study that spotlights how NextGen is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Outreach Customer Case Study](https://www.qualified.com/customers/outreach): Read this case study that spotlights how Outreach is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - OwnData Customer Case Study](https://www.qualified.com/customers/owndata): Read this case study that spotlights how OwnData is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Poly Customer Case Study](https://www.qualified.com/customers/poly): Read this case study that spotlights how Poly is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Revenue.io Customer Case Study](https://www.qualified.com/customers/revenue-io): Read this case study that spotlights how Revenue.io is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Sendoso Customer Case Study](https://www.qualified.com/customers/sendoso): Read this case study that spotlights how Sendoso is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Staffbase Customer Case Study](https://www.qualified.com/customers/staffbase): Read this case study that spotlights how Staffbase is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - ThoughtSpot Customer Case Study](https://www.qualified.com/customers/thoughtspot): Read this case study that spotlights how ThoughtSpot is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Vanilla Customer Case Study](https://www.qualified.com/customers/vanilla): Read this case study that spotlights how Vanilla is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [Qualified - Veritone Customer Case Study](https://www.qualified.com/customers/veritone): Read this case study that spotlights how Veritone is using Qualified's conversational marketing solution to engage with sales-ready prospects and increase pipeline. - [QUALIFIED](https://www.qualified.com/sign-in-page-promotionals/10-proven-strategies-for-pipeline-generation-with-piper-the-ai-sdr-agent) - [QUALIFIED](https://www.qualified.com/sign-in-page-promotionals/ai-sdr-summit-2) - [QUALIFIED](https://www.qualified.com/sign-in-page-promotionals/hey-piper-welcome-to-slack) - [QUALIFIED](https://www.qualified.com/sign-in-page-promotionals/join-us-at-piperfest-25) - [QUALIFIED](https://www.qualified.com/sign-in-page-promotionals/piper-ranked-the-1-ai-sdr-agent-by-g2) - 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Learn 10 things we can't wait to hear about on November 10th. - [Designing a Marketing Team for Slack’s Growth](https://www.qualified.com/plus/articles/12m-users-beyond-designing-a-marketing-team-for-slacks-parabolic-growth): In this week’s episode of the Demand Gen Visionaries podcast, we hear from Julie Liegl, CMO of Slack. - [15 Sales KPIs to Measure in 2024](https://www.qualified.com/plus/articles/15-sales-kpis-to-measure-in-2024): Discover 15 Sales KPIs to measure that will give you actionable insights into how to improve your sales processes. - [18 fun facts to celebrate 18 years of Dreamforce](https://www.qualified.com/plus/articles/18-fun-facts-to-celebrate-18-years-of-dreamforce): As we gear up for yet another unforgettable Dreamforce 2021, let’s relive some of our favorite moments from year’s past. - [20 Great Moments from 20 Years of Dreamforce](https://www.qualified.com/plus/articles/20-great-moments-from-20-years-of-dreamforce): We're celebrating 20 years of Dreamforce by sharing 20 of the event's most memorable moments. - [20 years of Dreamforce with Robert Zimmermann](https://www.qualified.com/plus/articles/20-years-of-dreamforce-with-robert-zimmermann): Dreamforce is celebrating a big anniversary this September! Our CRO, Robert Zimmermann, talks about why Dreamforce is such an impactful experience. - [2022 Tech Marketing Predictions | B2B Demand Gen](https://www.qualified.com/plus/articles/2022-tech-marketing-predictions): Visit the Qualified blog to read our interviews with top tech marketing experts. We'll discuss 2022 tech marketing predictions and much more. Get ahead of the game with Qualified. - [2025: Digital Labor Enters the Workforce](https://www.qualified.com/plus/articles/2025-digital-labor-enters-the-workforce): Explore how the rise of agentic AI and digital labor is transforming workforce strategies and how you can harness them to scale pipeline in 2025 and beyond. - [24 top CMOs share their uncuttable demand gen budget items](https://www.qualified.com/plus/articles/24-top-cmos-share-their-uncuttable-demand-gen-budget-items): Learn the demand gen strategies that have been fundamental to these marketing leaders' skyrocketing success - [3 things B2B brands can learn from B2C brands](https://www.qualified.com/plus/articles/3-things-b2b-companies-can-learn-from-the-b2c-buying-experience): Today's B2B buyers have higher expectations from sales than ever before. Learn three B2C selling tactics that every B2B company can emulate, only on the Qualified Blog. - [4 Lessons I learned from my friend Sarah](https://www.qualified.com/plus/articles/4-lessons-i-learned-from-my-friend-sarah): Sarah Franklin is more than a board member for Qualified, she's a friend. We’re excited to see how Sarah uplevels Salesforce’s innovation at Dreamforce. - [4 quick Conversational Marketing wins](https://www.qualified.com/plus/articles/4-quick-conversational-marketing-wins): Here are 4 strategies you can try on your website right now to convert more inbound website traffic. Ready, set, go! - [A 4-time Tech CMO’s Secrets to Integrated Demand Gen](https://www.qualified.com/plus/articles/4-time-tech-cmos-secrets-to-integrated-demand-gen-acquia): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Lynne Capozzi, CMO at Acquia. - [40 Conversational Marketing statistics for 2024](https://www.qualified.com/plus/articles/40-conversational-marketing-stats-you-need-to-know): Conversational marketing is constantly changing. Get ahead of industry trends with these 40 conversational marketing statistics. - [5 B2B sales tools to use in 2023](https://www.qualified.com/plus/articles/5-b2b-sales-tools-to-use-in-2023): Want to build a stronger sales motion in 2023? Here are some of the most important B2B sales tools you should be using. - [5 Conversational Marketing tips for the holidays](https://www.qualified.com/plus/articles/5-conversational-marketing-tips-for-the-holidays): The holidays are upon us! Here are 5 Conversational Marketing ideas to keep in mind as we head into the holiday season. - [5 reasons every demand gen leader needs to be at Pipeline Summit](https://www.qualified.com/plus/articles/5-reasons-every-demand-gen-leader-needs-to-be-at-pipeline-summit): Have you registered for Pipeline Summit? Hear why Nick Duke, our Sr. Director of Digital Marketing, thinks every marketing leader needs to be there. - [5 reasons to join us at OpsStars this fall](https://www.qualified.com/plus/articles/5-reasons-to-join-us-at-opsstars-this-fall): Have you added OpsStars to your calendar yet? Don't miss this exclusive free Ops event during Dreamforce 2024! - [5 Stages of change management for Sales Managers](https://www.qualified.com/plus/articles/5-stages-of-change-management-for-sales-managers): We all know with change comes challenges–that's why you need an effective change management strategy. Here are 5 tips to help lead your team through smooth transitions. - [Qualified on Qualified: 5 Step Plan for Onboarding Piper, Your New AI SDR](https://www.qualified.com/plus/articles/5-step-plan-for-onboarding-piper-your-new-ai-sdr): Learn the 5 essential steps to onboarding Piper, your new AI SDR. - [5 steps to simplify change management for your AI SDR rollout](https://www.qualified.com/plus/articles/5-steps-to-simplify-change-management-for-your-ai-sdr-rollout): Discover the five key steps to simplify change management when rolling out AI SDRs to ensure seamless adoption and maximize pipeline growth. - [5 Strategies for Generating More Pipeline with Less Budget](https://www.qualified.com/plus/articles/5-strategies-for-generating-more-pipeline-with-less-budget): While the economy is out of our hands, discover 5 effective levers that we can pull to generate more pipeline with less budget. - [5 things marketing leaders are thinking about for 2023](https://www.qualified.com/plus/articles/5-things-marketing-leaders-are-thinking-about-for-2023): 2023 is the chance to hit the ground running and drive more growth than ever. Hear how industry leaders are thinking about the upcoming year. - [Increase sales pipeline with Conversational Marketing](https://www.qualified.com/plus/articles/5-ways-to-use-conversational-marketing-to-strengthen-customer-relationships-and-keep-momentum-in-your-pipeline-right-now): Visit Qualified for tips on how to increase sales pipeline with conversational marketing. Accelerate sales pipeline with these conversational marketing tips. - [5x is the New 3x](https://www.qualified.com/plus/articles/5x-is-the-new-3x): The status quo of pipeline coverage has changed drastically in the last six months. Hear how today’s top CMOs are increasing their pipeline coverage with tighter budgets and the levers they’re pulling to make it happen. - [6 key ways to use the Qualified Reporting API](https://www.qualified.com/plus/articles/6-key-ways-to-use-the-qualified-reporting-api): Use the Qualified Reporting API to standardize your data, reduce the risk of error in interpretation, and simplify data analysis. - [7 B2B sales tips to close deals](https://www.qualified.com/plus/articles/7-b2b-sales-tips-to-close-deals): Use these b2b sales tips to generate more pipeline and drive more closed won deals. - [7 lessons we've learned from Demand Gen Visionaries](https://www.qualified.com/plus/articles/7-lessons-weve-learned-from-demand-gen-visionaries): With Dreamforce just around the corner, we're looking back on the wisdom Salesforce Alumni have passed down on our original podcast, Demand Gen Visionaries. - [7 Must-have tools for every B2B marketing and sales tech stack in 2025](https://www.qualified.com/plus/articles/7-must-have-tools-for-every-b2b-marketing-and-sales-tech-stack-in-2025): Discover seven essential tools for building a high-performing B2B marketing and sales tech stack in 2025 from pipeline generation to project management and lead intelligence. - [A conversation with Gamma on 6 months with Qualified](https://www.qualified.com/plus/articles/a-conversation-with-gamma): Some highlights? Generating £12m in pipeline and hundreds of new sales opportunities! - [A Conversation with Sara Varni, CMO, Twilio](https://www.qualified.com/plus/articles/a-conversation-with-sara-varni-cmo-twilio): We sat down with marketing superstar Sara Varni, CMO of Twilio, for our latest installment of "CMO Conversations." - [A Day in the Life - Feh Mafforte - Qualified Inbound Sales Rep](https://www.qualified.com/plus/articles/a-day-in-the-life-feh): Ever wonder what a Day in the Life of a Qualified Inbound Sales Rep looks like? Follow along with Feh! - [A day in the Life - Sara Wik - Qualified Outbound Sales Rep](https://www.qualified.com/plus/articles/a-day-in-the-life-sara-wik-qualified-outbound-sales-rep): Ever wonder what a Day in the Life of a Qualified Outbound Sales Rep looks like? Follow along with Sara! - [A Look Ahead: Trends in the AI Workforce](https://www.qualified.com/plus/articles/a-look-ahead-trends-in-the-ai-workforce): While impossible to predict what's coming, it's clear that AI Workers aren't going anywhere. Hear what VC leaders are seeing in the field and where they see the AI Workforce going. - [A look back at Dreamforce 2019](https://www.qualified.com/plus/articles/a-look-back-at-dreamforce-2019): What a week! As we wrap up another incredible Dreamforce, let’s take a quick look back on the highlights from the big event. - [A lot has changed in a decade, or has it?](https://www.qualified.com/plus/articles/a-lot-has-changed-in-a-decade-or-has-it): As with every process and every technology, companies who shift to improve the experience buyers are the ones that will succeed. - [Qualified Signals and contextual intelligence](https://www.qualified.com/plus/articles/a-signals-story-hybrid-models-to-create-contextual-intelligence): Contextual Intelligence can create a data-driven advantage. Visit Qualified's blog to learn about how the AI in Qualified Signals is underpinning the future of sales and marketing. - [ABM in the Age of AI](https://www.qualified.com/plus/articles/abm-in-the-age-of-ai): Join Ari Cignarale, CEO of Nomad, and Sarah McConnell as they dive into the state of ABM now that AI is on the table. - [Embedding account-based experience across your org](https://www.qualified.com/plus/articles/abx-embedding-abm-practices-across-your-org): Visit the Qualified blog for a breakdown of how multiple functions can work together to deliver a cohesive account-based experience for your valuable target accounts. - [Accelerating Pipeline Growth](https://www.qualified.com/plus/articles/accelerating-pipeline-growth): On this episode, Mary discusses leveraging new industry trends, accelerating pipeline growth, and diagnosing revenue operations pain points. - [Accountability in Experimentation](https://www.qualified.com/plus/articles/accountability-in-experimentation): Riika Söderlund discusses staying accountable for intentional experimentation, how she invests in talent and why she dislikes the term “marketing strategy”. - [Achieving a $4.5B Valuation Through Product-Led Growth](https://www.qualified.com/plus/articles/achieving-a-4-5b-valuation-through-product-led-growth-confluent): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Marie Gassée, VP of Growth at Confluent. - [Activate an Emotional Connection with Your Customer](https://www.qualified.com/plus/articles/activate-an-emotional-connection-with-your-customer): Anna Kostroun shares her insights on activating an emotional connection with your customer, why workflow is important for your business, and why it’s important to have complete empathy for the customer experience. - [Agentic Marketing and the Collapse of Traditional Funnels](https://www.qualified.com/plus/articles/agentic-marketing-report): Agentic marketing is transforming how marketers generate pipeline. Learn why the traditional funnel is failing, and how agentic AI is putting marketers back in the driver's seat. - [AI Agents and the Rise of Agentic Marketing in B2B](https://www.qualified.com/plus/articles/ai-agents-and-the-rise-of-agentic-marketing-in-b2b): Learn what makes AI agentic, how to use it to transform areas of your business, and how AI SDR agents are going to completely overhaul how we're marketing and selling our products. - [AI Copilots, Agents, and Workers, Oh My!](https://www.qualified.com/plus/articles/ai-copilots-agents-and-workers-oh-my): There are dozens of terms flying around for AI Workers. Learn from leaders from Copy.ai, Relevance AI, and Tribble as they dive into each term's meaning and its ideal use case. - [AI Demo Day: Qualified showcases new AI Live Chat and AI Chatbot technology](https://www.qualified.com/plus/articles/ai-demo-day-qualified-showcases-new-ai-live-chat-and-ai-chatbot-technology): Join our co-founders as they sit down for a live product demo of Qualified AI in our flagship products, Live Chat and Chatbots. Early Access available now! - [6 ways B2B Marketers should use AI | GTM AI Guide for Marketers](https://www.qualified.com/plus/articles/ai-guide-for-marketers): Discover the 6 most impactful ways that b2b marketers can use AI in 2024 to success in their campaigns. From organizational hacks to brand creatives, fuel your marketing with AI. - [4 ways B2B Ops Leaders can use AI | GTM AI Guide for Ops](https://www.qualified.com/plus/articles/ai-guide-for-ops): Discover the 4 ways that B2B Operations teams can use AI in 2024 to streamline their GTM strategies. From project management to forecasting, AI is helping Ops leaders be more efficient than ever. - [5 ways B2B Sellers should use AI | GTM AI Guide for Sales](https://www.qualified.com/plus/articles/ai-guide-for-sales): Discover the 5 ways that b2b sellers can use AI in 2024 to rethink their entire sales motion. From prospecting to forecasting, AI is supercharging sales teams. - [AI is Now Part of Your Team](https://www.qualified.com/plus/articles/ai-is-now-part-of-your-team): Learn from Chris Bontempo, CMO at Johnson Controls, about considering AI part of your team, leveraging it to make inexpensive TV ads, and being a hands-on-keys CMO. - [AI lead generation tools: What they are and why they matter](https://www.qualified.com/plus/articles/ai-lead-generation-tools): AI lead generation tools use artificial intelligence to boost speed, precision, and scalability across the funnel. Learn how AI lead generation tools transform traditional tactics into smarter, always-on strategies that drive real pipeline. - [AI SDR Agents Explained](https://www.qualified.com/plus/articles/ai-sdr-agents-explained): AI SDR agents are virtual sales development representatives that operate using artificial intelligence. In this guide, we’ll break down in depth exactly what AI SDR agents are, how they work, best use cases, and the ROI they’re already delivering for modern marketing teams. - [AI SDR implementation: The comprehensive guide](https://www.qualified.com/plus/articles/ai-sdr-implementation-the-comprehensive-guide): Learn how to implement an AI SDR agent step-by-step, from setting goals to measuring ROI. Boost speed, scale lead engagement, and free up your teams to close more deals. - [AI SDR Summit](https://www.qualified.com/plus/articles/ai-sdr-summit): The only event bringing AI SDR visionaries together to lead marketers into the future of autonomous pipeline generation. - [AI SDR Use Cases for Inbound](https://www.qualified.com/plus/articles/ai-sdr-use-cases-for-inbound): Discover how AI SDRs are helping marketing leaders drive more inbound pipeline through practical, proven use cases—without the heavy lifting. - [AI SDR Use Cases for Outbound](https://www.qualified.com/plus/articles/ai-sdr-use-cases-for-outbound): Hear from Relevance.ai Co-founder Daniel Vassilev and Qualified’s SVP of RevOps Kieran Snaith on how sales leaders are using AI agents to scale outbound efforts beyond cold email, without compromising on quality or pipeline. - [AI SDRs vs. human SDRs: Why AI wins B2B pipeline](https://www.qualified.com/plus/articles/ai-sdrs-vs-human-sdrs): Explore the AI SDR vs. human SDR debate and learn why more B2B teams are turning to AI for faster, more scalable pipeline generation without the burnout or delays. - [AI Workers and Humans: A Better Together Story](https://www.qualified.com/plus/articles/ai-workers-and-humans-a-better-together-story): Humans and AI Workers will be working alongside one another in the near future. Learn from leaders from Regie.ai and Asana as they discuss the human role in the AI Workforce. - [AI Workers for the Enterprise](https://www.qualified.com/plus/articles/ai-workers-for-the-enterprise): Enterprise teams have to be able to adapt quickly or risk getting left behind in the AI Workforce Era. Learn how to strategically adopt revolutionary tech from VP of AI Product Marketing at Salesforce. - [AI Workforce Summit](https://www.qualified.com/plus/articles/ai-workforce-summit): Learn from AI leaders as they discuss what this revolution means for the tech industry and how we conceptualize work today, and tomorrow. - [Aiven doubles their meetings booked with Piper the AI SDR](https://www.qualified.com/plus/articles/aiven-doubles-their-meetings-booked-with-piper-the-ai-sdr): Learn how Piper the AI SDR helped Aiven 2X their meetings and increase customer engagement by 260%. - [Align: Guarantee Your CEOs Approval](https://www.qualified.com/plus/articles/align-guarantee-your-ceos-approval): Hear from Carilu Dietrich, Advisor and CMO, formerly at Atlassian, how to concisely present your marketing strategy in a way that always gets your vision green-lit. Download the Blueprint for Marketing Planning to make this an easy, organized, and repeatable process. - [Aligning Brand Awareness and Demand Generation](https://www.qualified.com/plus/articles/aligning-brand-awareness-and-demand-generation): On this episode of Demand-Gen Visionaries, Mario shares his insights into aligning brand awareness and demand generation, creating and converting demand, and qualitative versus quantitative marketing. - [How sales teams create enthusiastic buyers](https://www.qualified.com/plus/articles/allbounding-how-sales-teams-create-enthusiastic-buyers): Learn how to combine outbound and inbound sales motions to create a personalized experience that buyers will rave about. - [An SEO Masterclass – Demand Gen Visionaries Ep. 61](https://www.qualified.com/plus/articles/an-seo-masterclass): On this episode, Justin explains why a website built for everyone is built for no one and how best-in-class marketing teams think as a system. - [Announcing new courses on Qualified University!](https://www.qualified.com/plus/articles/announcing-new-courses-on-qualified-university): Today, we're beyond excited to announce nearly a dozen new courses on Qualified University. - [Announcing Qualified Enterprise SSO](https://www.qualified.com/plus/articles/announcing-qualified-enterprise-sso): Protect your business from security risks while increasing employee productivity with Qualified Enterprise SSO. - [Introducing Qualified for Salesforce Pardot](https://www.qualified.com/plus/articles/announcing-qualified-for-salesforce-pardot): New service provides conversational marketing to Salesforce's award-winning B2B Marketing Automation suite - [Announcing Qualified video: Take Conversations to the next level](https://www.qualified.com/plus/articles/announcing-qualified-video): Qualified Video enables sales reps to instantly engage buyers in face-to-face sales meetings right on the website. - [Announcing the MVP Program](https://www.qualified.com/plus/articles/announcing-the-mvp-program): We are excited to announce Qualified’s New MVP Customer Program will launch in January 2023! - [Anti-Checklist Marketing](https://www.qualified.com/plus/articles/anti-checklist-marketing): Learn from Dorian Kendal, former CMO and multi-time marketing leader, about restructuring teams for an enterprise focus. - [AppExchange Chat: How the Salesforce Ohana supercharges demand gen](https://www.qualified.com/plus/articles/appexchange-chat-how-the-salesforce-ohana-supercharges-demand-gen): Real-time conversations that generate even more pipeline with AppExchange Chat, powered by Qualified. - [Ask a QSA: A in the life as a QSA with Danielle](https://www.qualified.com/plus/articles/ask-a-qsa-danielle): Ever wonder what a day in the life of a Qualified Success Architect looks like? Dive into Danielle's world and what it's like to add a QSA to your team. - [Ask a QSA: How Executive Strategic Reviews drive customer retention](https://www.qualified.com/plus/articles/ask-a-qsa-how-executive-strategic-reviews-help-drive-customer-retention-with-genise): Dive into how our Success team approaches Executive Strategic Reviews in order to keep everyone on our customer's teams aligned and moving in the same direction for stronger programs. - [Ask a QSA: Focusing on the bigger pipeline picture](https://www.qualified.com/plus/articles/ask-a-qsa-kevin): Learn how our Qualified Success Architect, Kevin, empowers his customers to level-up their Admin skills so they can work together to focus on the bigger pipeline picture. - [Ask a QSA: Merging the worlds of marketing and success](https://www.qualified.com/plus/articles/ask-a-qsa-merging-the-worlds-of-marketing-and-success-with-cassie): Meet QSA Cassie Dodd, a former Qualified customer, who now brings a decade of marketing experience to our customers through her implementation and success strategies. - [Ask a QSA: Implementation when switching from other chatbots](https://www.qualified.com/plus/articles/ask-a-qsa-steph): Switching from your current chat solution to Qualified can seem intimidating. Hear Steph breakdown how easy implementation is with our Whatever It Takes approach. - [Ask a QSA: The Marketing Ops Manager's Guide to Qualified](https://www.qualified.com/plus/articles/ask-a-qsa-the-marketing-ops-managers-guide-to-qualified): Take a deep dive into Qualified with our QSA Brittany, former Marketing Ops Manager turned Qualified expert. - [Asking Tough Questions for Successful Outcomes](https://www.qualified.com/plus/articles/asking-tough-questions-for-successful-outcomes): On this episode, go-to-market leader Jason Rushforth says that, of many jobs, his most important role is fueling revenue success. This episode features an interview with Jason Rushforth, Senior Vice President and General Manager for the Americas at SugarCRM. - [Attentive, a leader in Conversational Commerce, chooses Qualified](https://www.qualified.com/plus/articles/attentive-a-leader-in-conversational-commerce-chooses-qualified): We're excited to announce that Attentive, the leading business to consumer communication solution, chooses Qualified as their pipeline generation platform. - [Automate Hundreds of GTM To-Dos with Copy.ai](https://www.qualified.com/plus/articles/automate-hundreds-of-gtm-to-dos-with-copy-ai): Kyle Coleman, Chief Marketing Officer, at Copy.ai demo just a few of the many GTM use cases you can solve using their powerful, pre-built workflows. - [Automating Inbound to Maximize MQLs](https://www.qualified.com/plus/articles/automating-inbound-to-maximize-mqls): Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL. - [B2B buyer statistics for 2023: B2B buyer trends](https://www.qualified.com/plus/articles/b2b-buyer-statistics-for-2023-b2b-buyer-trends): Qualified's B2B buyer statistics for 2023 reveal valuable information on how to approach B2B marketing this year and beyond. - [B2B buyer statistics for 2021: B2B buyer trends](https://www.qualified.com/plus/articles/b2b-buyer-trends-for-2021): Qualified's B2B buyer statistics for 2021 reveal valuable information on how to approach B2B marketing in 2022. Visit the Qualified blog to learn about how you can improve your pipeline. - [Back to the Data Basics](https://www.qualified.com/plus/articles/back-to-the-data-basics): Mindy shares how RevOps and sales should work together, using your team as a resource, and using important context clues to get the right information from your data. - [Balancing Data and Gut Instincts](https://www.qualified.com/plus/articles/balancing-data-and-gut-instincts): On this episode, Sean talks about prioritizing efficiently during growth, what he thinks are important qualities in GTM teams, and how he balances data driven decisions with gut instincts. - [Banding Together, Branding Together](https://www.qualified.com/plus/articles/banding-together-branding-together): On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing. - [Be the Easiest Company to Buy From](https://www.qualified.com/plus/articles/be-the-easiest-company-to-buy-from): William Tyree, CMO at IntelligenceBank and Co-Host of the Brand Intelligence Podcast, shares about becoming the easiest company to buy from. - [Become a certified Modern Sales Manager](https://www.qualified.com/plus/articles/become-a-certified-modern-sales-manager): We're so excited to announce our newest certification for Sales Managers. Learn more about how you can help your team generate more pipeline than ever. - [Becoming a Leader in Analyst Reports](https://www.qualified.com/plus/articles/becoming-a-leader-in-analyst-reports): Learn from Alex Saric, CMO at Ivalua about pitching to and engaging with analysts to consistently lead in reports. - [Behind the scenes: Our road to #DF21](https://www.qualified.com/plus/articles/behind-the-scenes-our-road-to-df21): Learn how Qualified created compelling content for Dreamforce 2021 and Salesforce+ (think Netflix for businesses), and how you can too in today’s digital-first world. - [Behind the scenes with Bitly's marketing team](https://www.qualified.com/plus/articles/behind-the-scenes-with-bitlys-powerhouse-marketing-team): We sat down with Matt and Michael to learn about Bitly’s conversational marketing strategy and how they increased leads by 2X and pipe by 6X with Qualified. - [Being Led Astray: First- and Last-Touch Attribution](https://www.qualified.com/plus/articles/being-led-astray-first--and-last-touch-attribution): Learn from Bill Macaitis, Founder & CEO at SaaS CMO Pro, about how B2B marketers are spending their money and crafting their strategies. - [Being Right vs Being a Good Partner](https://www.qualified.com/plus/articles/being-right-vs-being-a-good-partner): On this episode, Renee discusses the importance of knowing the key players in your organization, going from zero to one in a tech start-up, and being right vs being a good partner. - [Being the “Voice of” and “Voice to” the Market](https://www.qualified.com/plus/articles/being-the-voice-of-and-voice-to-the-market): Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, shares about creating a holistic, end-to-end marketing organization. - [10 Conversation Starters for Sales that Actually Work](https://www.qualified.com/plus/articles/best-conversation-starters): Use these 10 conversation starters to improve your sales teams ROI. Whether your prospects are known, familiar, or net-new, these conversation tips are sure to wow prospects. - [Better Manage a High Performing GTM Team with Lattice AI](https://www.qualified.com/plus/articles/better-manage-a-high-performing-gtm-team-with-lattice-ai): You can't have a good GTM motion without a healthy, high-performing GTM team. In this episode of GTM AI, Neha Monga, Vice President of Products at Lattice, shows us how their AI functionality helps people managers summarize engagement surveys, write performance reviews, and predict attrition risks - [Better Manage Your Budget This Year](https://www.qualified.com/plus/articles/better-manage-your-budget-this-year): Esther Flammer shares her insights on how to better manage your budget this year, ways to be smarter with your resources, and how to boost your marketing efficiency. - [Betting on Brand Campaigns](https://www.qualified.com/plus/articles/betting-on-brand-campaigns): Learn from Prachi Gore, SVP of Marketing at Checkr, Inc., about marketing to both SMB and enterprise customers. - [Binge-Worthy: How to Convert Website Traffic Like Netflix](https://www.qualified.com/plus/articles/binge-worthy-how-to-convert-website-traffic-like-netflix): Overwhelmed by all this AI chatter? Cut through the noise and learn how to look at your B2B website through the lens of everyone’s favorite AI-driven conversion machine: Netflix. - [Bonus: How to Drive Autonomous Pipeline with Piper the AI SDR](https://www.qualified.com/plus/articles/bonus-how-to-drive-autonomous-pipeline-with-piper-the-ai-sdr): Automating your pipeline generation is the way of the future. Learn from Jim Sinai, CMO at Vanilla, how to drive pipeline 24x7, 365 with AI tools like AI SDRs. Download the AI SDR Hiring Guide for the 10 requirements an AI SDR must have to keep up with their human teammates. - [Boosting your Video Engagement Score](https://www.qualified.com/plus/articles/boosting-your-video-engagement-score): Marie Hillion shares her insights into boosting your video engagement score, adapting your marketing strategy to the mindsets of the region you’re targeting, and why it's important to keep your recurring audience engaged. - [Bots Scale, Humans Sell](https://www.qualified.com/plus/articles/bots-scale-humans-sell): In this book, you’ll learn how critical it is to deliver human-first, personalized sales interactions in our digital-first world. - [Brand as a Competitive Advantage](https://www.qualified.com/plus/articles/brand-as-a-competitive-advantage): Mark Viden, SVP of Brand at CommonSpirit Health shares about using brand promises as operating principles to gain competitive advantage. - [Brand as the Hub of Your Go-To-Market Approach](https://www.qualified.com/plus/articles/brand-as-the-hub-of-your-go-to-market-approach): John Solomon, CMO at Therabody, shares about overcoming the “Kleenex problem” and prioritizing the entry to your brand. - [Breaking Down Department Silos](https://www.qualified.com/plus/articles/breaking-down-department-silos): On this episode, Matt talks about avoiding department silos, the importance of being prescriptive, and his secret sauce for success in RevOps. - [Bridging the Gap Between Marketing and Customer Success](https://www.qualified.com/plus/articles/bridging-the-gap-between-marketing-and-customer-success): Customer retention has never been as important as it is right now. Learn how Marketing and Success orgs can work together to create unforgettable customer experiences that go well beyond their renewal period. - [Bridging the gap between paid ads and pipeline](https://www.qualified.com/plus/articles/bridging-the-gap-between-paid-ads-and-pipeline): Join Qualified Solutions Engineer, Jeff Ostenson, and Qualified Solution Architect, Jennifer Lynn Schneider at ParDreamin’ 2021. - [Bringing Value at Every Stage of the Customer’s Journey](https://www.qualified.com/plus/articles/bringing-value-at-every-stage-of-the-customers-journey): Narine Galstian, CMO at SADA, shares about getting customers for life and providing value at all stages of the customer journey. - [Build vs. Buy: The AI SDR Conundrum](https://www.qualified.com/plus/articles/build-vs-buy-the-ai-sdr-conundrum): Should AI workers be built or bought? This session covers the nuance of each option so you can make the best decision for your team, and budget. - [Building a Solid RevOps Foundation](https://www.qualified.com/plus/articles/building-a-solid-revops-foundation): On this episode, Joshua discusses the importance of building deep relationships with leadership teams, avoiding tech stack pitfalls, and that a better customer experience begins with a better employee experience. - [Building a Successful Brand Community](https://www.qualified.com/plus/articles/building-a-successful-brand-community): Daniel Rodriguez shares his insights into building a successful brand community, creating a halo effect by having the right investments, and ways to get your target audience to think positively about your brand. - [Building an Inbound Marketing strategy in 2023 with Sarah McConnell](https://www.qualified.com/plus/articles/building-an-inbound-marketing-strategy-in-2023-with-sarah-mcconnell): Our VP of Demand Gen, Sarah McConnell, breaks down her framework for building a strong Inbound Marketing strategy in 2023. - [Building Brand Awareness in Shifting Markets](https://www.qualified.com/plus/articles/building-brand-awareness-in-shifting-markets): Kevin Tate, CMO at Clearbit offers valuable insights on the shifting economics of demand generation driven by changes in the market. - [Building Brand-to-Human Relationships in a Digital World](https://www.qualified.com/plus/articles/building-brand-to-human-relationships-in-a-digital-world-demand-gen-visionaries-ep-111): Emily Wolfe shares her insights into building brand to human relationships in a digital world, personalizing your marketing to boost your brand value, and developing a 360 degree marketing plan. - [Building Consumer Trust with Education-Based Marketing](https://www.qualified.com/plus/articles/building-consumer-trust-with-education-based-marketing): Kate Adams shares her insights into building consumer trust with education-based marketing, how to generate leads with webinars, and providing customer engagement tools to attract consumers. - [Building High Impact Partner Ecosystems](https://www.qualified.com/plus/articles/building-high-impact-partner-ecosystems): On this episode, Suresh shares his insights into building high impact partner ecosystems and secrets to non-intrusive marketing. - [Building Opportunity with Partner Marketing](https://www.qualified.com/plus/articles/building-opportunity-with-partner-marketing): On this episode, Genelle shares her insights into opportunities with partner marketing and optimizing your website to personalize the customer journey. - [Building the Perfect Tech Stack](https://www.qualified.com/plus/articles/building-the-perfect-tech-stack): Do you ever find yourself thinking, “I just wish I knew that company's secret sauce?” Take a deep dive into Groove’s marketing tech stack. - [Building the ultimate AI SDR](https://www.qualified.com/plus/articles/building-the-ultimate-ai-sdr): When it came to building Piper the AI SDR, we modeled her behavior after our very first SDR, Blake, to ensure she provided the best possible experience. - [Building Winning Sales Development Teams in the Age of AI](https://www.qualified.com/plus/articles/building-winning-sales-development-teams-in-the-age-of-ai): In this guide, we’re helping sales and marketing leaders understand and prepare for the sales teams of tomorrow. - [B2B buying intent in 2022 and your business](https://www.qualified.com/plus/articles/buying-intent-in-2022-what-does-the-future-look-like-for-your-business): In 2022, we're harnessing buying intent and incorporating it into our platform. Visit the Qualified blog to learn how to use buying intent to your advantage with Qualified Signals. - [Capitalizing on AI Through SEO Content](https://www.qualified.com/plus/articles/capitalizing-on-ai-through-seo-content): Learn from Laura Beussman, Senior Vice President of Marketing at CallRail, about a pure-play PLG where marketing generates all the leads. - [Category Design and Surviving as a Startup](https://www.qualified.com/plus/articles/category-design-and-surviving-as-a-startup): Learn from Bruce Cleveland, CEO of Traction Gap Partners, about market engineering and what it takes to succeed as a startup. - [Championing Owned Media Experiences for Brands](https://www.qualified.com/plus/articles/championing-owned-media-experiences-for-brands): Anthony Kennada, Co-Founder & CEO at AudiencePlus, is championing owned media experiences for brands. - [Change How Your Team Works With Dialpad AI](https://www.qualified.com/plus/articles/change-how-your-team-works-with-dialpad-ai): Jim Payne, Director of Product Marketing at Dialpad, shows how Dialpad's AI-Powered Customer Intelligence Platform gives you an all-in-one solution to get the most out of your team and customer conversations through real-time transcription, sentiment analysis, live coaching, and more. - [How to make the most of chatbots for enterprise selling](https://www.qualified.com/plus/articles/chatbots-for-enterprise-selling): See how chatbots can fit into your enterprise workflow with this guide. They personalize content, filter out traffic, and can alert you when top accounts hit your site. - [Chatbots vs. AI agents: What's the difference?](https://www.qualified.com/plus/articles/chatbots-vs-ai-agents-whats-the-difference): Chatbots might answer questions—but AI agents drive results. In this post, we break down the key differences between rule-based chatbots and AI SDR agents - [Close More Deals with 6sense Revenue AI](https://www.qualified.com/plus/articles/close-more-deals-with-6sense-revenue-ai): Ami Arad, Senior Principal Product Evangelist at 6sense, shows us how 6sense Revenue AI™ can help sales and marketing teams drive predictable growth by understanding anonymous buyer behavior. - [CMO.ai](https://www.qualified.com/plus/articles/cmo-ai): Navigating massive technology revolutions as a marketing leader, learn how CMOs thoughtfully approach AI experimentation and investing in AI products for their tech stack. - [CMO of Brex Reacts to Piper Email](https://www.qualified.com/plus/articles/cmo-of-brex-reacts-to-piper-email): Hear from Scott Holden, CMO of Brex and Qualified customer, as he shares his reaction to the Piper Email news. Plus, discover his point of view on what the future of pipeline generation looks like in the age of the AI SDR. - [CMO Roundtable: The Future of Pipeline Generation](https://www.qualified.com/plus/articles/cmo-roundtable-the-future-of-pipeline-generation): Hear from incredible marketing leaders on how they’re integrating AI into their pipeline generation strategies, their takes on how content needs to evolve to rise above the noise, and the shift in focus from paid channels to owned media and owned events. - [CMO Roundtable: The Pipeline Problem](https://www.qualified.com/plus/articles/cmo-roundtable-the-pipeline-problem): Budgets are decreasing but targets certainly aren't. Hear how 3 CMOs are tackling their pipeline problems and closing their gaps. - [Confessions of an AI SDR Skeptic](https://www.qualified.com/plus/articles/confessions-of-an-ai-sdr-skeptic): Here, Gina Inks, Head of Marketing at ROI DNA, unpacks why they had reservations about Piper the AI SDR Agent and the turning point that converted them into believers. - [Pardot connected campaigns with Jennifer Schneider](https://www.qualified.com/plus/articles/connected-campaigns-101-with-trailblazer-jennifer-schneider): We sat down with Jennifer Schneider to learn about the hot topic of Salesforce Pardot Connected Campaigns. Visit the Qualified blog to read our interview and learn more. - [Content Marketing Essentials](https://www.qualified.com/plus/articles/content-marketing-essentials): Ryan Bonnici shares his insights into why investing in content is essential, ways to drive revenue and demand, and the importance of your distribution strategy. - [Control Your GTM Motion With Rattle AI](https://www.qualified.com/plus/articles/control-your-gtm-motion-with-rattle-ai): Ike Shepardson, Solutions Engineer at Rattle, demonstrates how Rattle AI helps you better control your GTM motion. - [How to alert and route accounts on your website](https://www.qualified.com/plus/articles/conversational-abm-how-to-alert-and-route-target-accounts-on-your-website): Learn how to instantly connect your sales team with target accounts when they land on your website - [How to engage intelligently with VIPs using ABM](https://www.qualified.com/plus/articles/conversational-abm-how-to-engage-intelligently-with-vips-on-website): Learn how to start relevant conversations with target accounts when they land on your website - [Conversational ABM | Account Identification for ABM](https://www.qualified.com/plus/articles/conversational-abm-how-to-identify-your-target-accounts): Visit Qualified to learn how to identify accounts for ABM and how to focus your conversational ABM strategy. Our blog has a variety of conversational ABM resources available. - [Conversational ABM Playbook](https://www.qualified.com/plus/articles/conversational-abm-playbook): Discover 6 key strategies to engage and convert your target accounts. - [10 Conversational Marketing Best Practices](https://www.qualified.com/plus/articles/conversational-marketing-best-practices): Use these 10 conversational marketing tips to better engage buyers and improve conversions. - [Conversational Marketing dictionary: The terms you need to know](https://www.qualified.com/plus/articles/conversational-marketing-dictionary-the-terms-you-need-to-know): We've rounded up the must-know Conversational Marketing terms, so you can speak like a pro. - [Conversational Selling: Speed to Lead](https://www.qualified.com/plus/articles/conversational-selling-speed-to-lead): Discover strategies, tactics, and best practices for Conversational Selling - a new inbound sales model that is helping Sales Development Reps (SDRs) meet and exceed their goals. - [Conversational writing and conversational engagement](https://www.qualified.com/plus/articles/conversational-writing-best-practices): Conversational writing is critical to successful conversational engagement. Visit the Qualified blog to learn conversational writing best practices to help you succeed. - [Convert Website Visitors into Pipeline with Qualified AI](https://www.qualified.com/plus/articles/convert-website-visitors-into-pipeline-with-qualified-ai): Crystal Reitmeir, Director of Product Marketing at Qualified, to see how AI converts your website visitors into pipeline around the clock. - [Crafting Brand Intent for Greater Customer Impact](https://www.qualified.com/plus/articles/crafting-brand-intent-for-greater-customer-impact): Rachel Konrad, Chief Brand Officer at The Production Board, shares her mission for crafting brand intent first and foremost in order to make greater customer impact. - [Crawl, walk, run with AI SDRs](https://www.qualified.com/plus/articles/crawl-walk-run-with-ai-sdrs): Automating your inbound pipeline generation doesn’t have to be done in one fell swoop. Learn how our customers utilize a crawl, walk, run approach to integrating AI SDRs into their inbound motion. - [Crawl, Walk, Run with Piper the AI SDR Agent](https://www.qualified.com/plus/articles/crawl-walk-run-with-piper-the-ai-sdr-agent): Piper is a powerhouse who can handle all your inbound pipeline single-handedly. Here you’ll learn a simple crawl, walk, run approach that will start yielding results out-of-the-gate. - [Create Better Marketing Content, Faster, with Jasper AI](https://www.qualified.com/plus/articles/create-better-marketing-content-faster-with-jasper-ai): Austin Distel, Senior Director Of Marketing, shows us how Jasper AI can be trained securely (and scalably) on your brand voice and strategy so you can accelerate campaign management and content production, plus measure and optimize for performance. - [Create Campaigns Quicker with Goldcast AI](https://www.qualified.com/plus/articles/create-campaigns-quicker-with-goldcast-ai): Lauren Creedon, Head of Product at Goldcast, gives us a behind-the-scenes look at how Goldcast's new AI-powered Content Lab can take your event recording and turn it into a full-blown marketing campaign. - [Create Content People Will Love or Hate](https://www.qualified.com/plus/articles/create-content-people-will-love-or-hate): Learn from Karl Van den Bergh, CMO, Gigamon, about the impact of investing in brand when budgets are tight. - [Create, Convert, and Close Revenue with Clari AI](https://www.qualified.com/plus/articles/create-convert-and-close-revenue-with-clari-ai): Ava Kavelle, Senior Product Marketing Manager, shows us how Clari AI brings together all the disparate revenue data, and then uses AI to pinpoint areas of revenue leak and improve forecasting accuracy by 12x on average. - [Creating a $2.2B Revenue Intelligence Powerhouse](https://www.qualified.com/plus/articles/creating-a-2-2b-revenue-intelligence-powerhouse): In this week's episode of the Demand Gen Visionaries podcast, we hear from Udi Ledergor, CMO at Gong. - [Creating a Total Social Strategy to Hype New Products](https://www.qualified.com/plus/articles/creating-a-total-social-strategy-to-hype-new-products): Learn from Katie Berg, VP of Marketing at Klue, about building high-quality content for your core audience. - [The Uncommon Art of Creating B2B Brand Champions & Super Bowl Ads](https://www.qualified.com/plus/articles/creating-b2b-brand-champions-and-super-bowl-ads): In this week’s episode of Demand Gen Visionaries, we’re joined by Joanie Wang, Director of Marketing at Expensify. - [Creating Content that Meets Your Customers Where They Are](https://www.qualified.com/plus/articles/creating-content-that-meets-your-customers-where-they-are): Juliette Kopecky, CMO at LinkSquares, shares how they’re approaching content creation and connecting better with customers. - [Creating Demand Starts with a Story](https://www.qualified.com/plus/articles/creating-demand-starts-with-a-story): Ben Slater, SVP of Marketing at Beamery, shared the importance of understanding the future of the workforce and the internal role of marketing. - [Creating the Ultimate Unified Digital Experience for Customers](https://www.qualified.com/plus/articles/creating-the-ultimate-unified-digital-experience-for-customers): Jacqueline Woods, CMO at Teradata, shares with us her insights around utilizing data to create unified, frictionless customer experiences. - [Cultivating an Innovative Marketing Strategy](https://www.qualified.com/plus/articles/cultivating-an-innovative-marketing-strategy-for-the-digital-first-world): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Jen Dimas, CMO at Gigster - [Customer Focused Over Functionally Focused](https://www.qualified.com/plus/articles/customer-focused-over-functionally-focused): Learn from Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks, about blending the physical and digital world to create impactful campaigns. - [Customer Reaction with Litmus](https://www.qualified.com/plus/articles/customer-reaction-with-litmus): Here, we connect with Jason Dent, Sr. Director of Demand Gen at Litmus, to understand how Piper the AI SDR is transforming pipeline generation for their team and why they’re so excited about the future with Piper 2025. - [Customer Satisfaction That Drives Word-of-Mouth](https://www.qualified.com/plus/articles/customer-satisfaction-that-drives-word-of-mouth-demand-gen-visionaries-ep-109): Sarah McAuley shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions. - [Customer Spotlight featuring Greenhouse](https://www.qualified.com/plus/articles/customer-spotlight-featuring-greenhouse): Learn how Greenhouse, the leading hiring platform, integrated Piper the AI SDR into their inbound motion, hear about the successes they’ve seen since activation, and find out why they’re so excited about AI Email. - [Cutting Through the Noise: the Challenge of Marketing to Marketers](https://www.qualified.com/plus/articles/cutting-through-the-noise-the-challenge-of-marketing-to-marketers): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Norman Guadagno, CMO of Acoustic. - [Data-Driven Leadership](https://www.qualified.com/plus/articles/data-driven-leadership): On this episode, we talk to Volney about creating an even playing field across your go-to-market teams, the blocking and tackling of selling, and enhancing your sales velocity. - [A day in the life of a Salesforce SDR](https://www.qualified.com/plus/articles/day-in-the-life-of-a-salesforce-sdr): We sat down with 3 Salesforce Sales Development rockstars to learn about their role and get their take on Conversational Marketing. - [De-risk Your Content Strategy with MarketMuse AI](https://www.qualified.com/plus/articles/de-risk-your-content-strategy-with-marketmuse-ai): Jeff Coyle, Co-founder and Chief Strategy Officer at MarketMuse, demonstrates how their AI-powered content intelligence platform delivers personalized content recommendations so you can create organic content that beats out your competitors in less time. - [Defining the Enemy When Rebranding](https://www.qualified.com/plus/articles/defining-the-enemy-when-rebranding): April Moh, CMO at Kyriba, shares about defining the enemy and the hero during your rebrand. - [Deliver Personalized Buying Journeys with Mutiny AI](https://www.qualified.com/plus/articles/deliver-personalized-buying-journeys-with-mutiny-ai): Molly Bruckman, Head of Growth Marketing at Mutiny, shows us how AI can help you easily generate relevant website experiences for your different business segments. - [Deliver Personalized Content Journeys with Folloze AI](https://www.qualified.com/plus/articles/deliver-personalized-content-journeys-with-folloze-ai): David Brutman, Co-founder & Chief Product Officer at Folloze, shows us how Folloze AI can help GTM teams 5x campaign outcomes and save money on ABM initiatives. - [Demand Gen Roundtable: The Future GTM Structure](https://www.qualified.com/plus/articles/demand-gen-roundtable-the-future-gtm-structure): Should BDRs live in the marketing or sales org? Learn how two teams structure their BDR relationships and why it works for them. - [Demand Gen Secrets from One of the Top Women in Marketing](https://www.qualified.com/plus/articles/demand-gen-secrets-from-one-of-the-top-15-most-influential-women-in-marketing): In this week’s episode of the Demand Gen Visionaries podcast, we hear from Tracy Eiler, CMO of InsideView. - [The Demand Gen Strategy for a $4B FinTech Disruptor – Demand Gen Visionaries Ep. 26](https://www.qualified.com/plus/articles/demand-gen-strategy-for-4b-fintech-disruptor): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Vidya Peters, CMO at Marqeta - [Demand Gen Trends to Invest in, According to a Six-Time CMO](https://www.qualified.com/plus/articles/demand-gen-trends-to-invest-in-according-to-a-six-time-cmo): In this week's episode of the Demand Gen Visionaries podcast, we're joined by Heidi Melin, CMO at Workfront - [Demand Gen Visionaries Live 2022](https://www.qualified.com/plus/articles/demand-gen-visionaries-live-2022): Welcome to Demand Gen Visionaries Live! We chatted with the marketing legends that built Dreamforce to talk about the future of marketing. - [Demo Day Live! Full Video](https://www.qualified.com/plus/articles/demo-day-live-full-video): In this one-hour event, we dig into the AI SDR movement, explore strategies that harness the power of Piper the AI SDR, dive deep into the Qualified product, and highlight customer successes that will leave you feeling inspired. - [#DF22 Day 1 Recap](https://www.qualified.com/plus/articles/df22-day-1-recap): Day 1 of Dreamforce is in the books! Here's everything that stuck with us. - [#DF22 Day 2 Recap](https://www.qualified.com/plus/articles/df22-day-2-recap): Dreamforce Day 2 was a huge day for us! Here's everything we got up to. - [#DF22 Day 3 Recap](https://www.qualified.com/plus/articles/df22-day-3-recap): What a week at Dreamforce! See how our final day in the campground went. - [#DF22 Recap](https://www.qualified.com/plus/articles/df22-recap): Dreamforce may be over, but the excitement is still in the air. Check out our event highlights from a whirlwind week. - [Digital Demand Gen Success in a Sales-Driven Organization](https://www.qualified.com/plus/articles/digital-demand-gen-success-in-a-sales-driven-organization): In this episode, find out how an organization fundamentally driven by enterprise sales, rather than product growth, is achieving sustained digital demand gen success. - [Digital Marketing Strategies that Fuel a $64B Software Giant](https://www.qualified.com/plus/articles/digital-marketing-strategies-that-fuel-a-64b-software-giant): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Michael King, Sr. Director of Cloud Marketing at VMware - [Discovering Your Ideal Customer Profile: Episode 73](https://www.qualified.com/plus/articles/discovering-your-ideal-customer-profile): On this episode, Kevin discusses the importance of speed to assess intent and marketing’s responsibility to create a compelling promise for a company’s product. - [Don’t Obsess Over Attribution](https://www.qualified.com/plus/articles/dont-obsess-over-attribution): Learn from Louise Clements, CMO at WorkJam, about why an obsession with attribution holds marketers back. - [Don’t Waste Time on Buyers Who Aren’t Ready to Engage](https://www.qualified.com/plus/articles/dont-waste-time-on-buyers-who-arent-ready-to-engage): Learn from Drew Chapin, CMO at Certinia, about monitoring buying signals and generating the right traffic to your site. - [Dreamforce day 1 recap](https://www.qualified.com/plus/articles/dreamforce-day-1-recap): Dreamforce started off with a bang! Here are our main takeaways from day 1 of Salesforce’s annual event. - [Dreamforce day 2 recap](https://www.qualified.com/plus/articles/dreamforce-day-2-recap): The fun continues on Day 2 of Dreamforce! Here are our main takeaways from the second day of Salesforce’s annual event. - [Dreamforce day 3 recap](https://www.qualified.com/plus/articles/dreamforce-day-3-recap): That's a Wrap! The magic continued on the last day of Dreamforce. Here are our main takeaways from the third day of Salesforce’s annual event. - [Dreamforce Mini-Series | Ep. 1](https://www.qualified.com/plus/articles/dreamforce-mini-series-part-1-the-legends-that-built-dreamforce): On this episode, Salesforce legend, Linda Dunlap, and Qualified executives, Kraig Swenrsud and Dan Darcy, share the history of Dreamforce—and the fun to come for #DF21. - [Dreamforce Mini-Series | Ep. 2](https://www.qualified.com/plus/articles/dreamforce-mini-series-part-2-reimagining-b2b-events-in-a-digital-first-world): On this episode, Salesforce legend, Linda Dunlap, and Qualified executives, Kraig Swenrsud and Dan Darcy, share the history of Dreamforce—and the fun to come for #DF21. - [Dreamforce Mini-Series Ep. 3](https://www.qualified.com/plus/articles/dreamforce-mini-series-part-3): On this episode, we hear from the brain behind Salesforce+, Colin Fleming, on the future of B2B events, marketing, and content. - [Dremio grew MQLs by 100% in 20 days](https://www.qualified.com/plus/articles/dremio-grew-mqls-by-100-in-20-days): Anita Pandey shares how Dremio increased MQLs by 100% after implementing Qualified. - [Drive Deeper Connections and ROI with Sendoso AI](https://www.qualified.com/plus/articles/drive-deeper-connections-and-roi-with-sendoso-ai): Cody Farmer, GM, PLG at Sendoso takes us on a tour of Sendoso AI and how it aggregates data about the recipient to give senders tailored gift recommendations. - [Driving Autonomous Pipeline with Piper Email](https://www.qualified.com/plus/articles/driving-autonomous-pipeline-with-piper-email): Watch as we share an overview of Piper Email, 5 key use cases for Piper to drive autonomous pipeline in the inbox, in-depth product demos, and hear from SUSE's AI Marketing Strategist on his success with Piper Email. - [Driving Change with Rev Ops](https://www.qualified.com/plus/articles/driving-change-with-rev-ops): On this episode, we talk to Stephanie about the importance of a learner mindset, why rev ops is essential to driving change within companies of any size, and how to put the infrastructure in place to enable growth and scalability. - [Driving Change with RevOps](https://www.qualified.com/plus/articles/driving-change-with-revops-rise-of-revops-ep-18): On this episode, we talk to Stephanie about having a learner mindset, why RevOps is essential to driving change, and how to build the infrastructure needed for scalability. - [Driving Growth with RevOps](https://www.qualified.com/plus/articles/driving-growth-with-revops): On this episode, Pete discusses avoiding surprises by being data driven, maintaining client security in a growing digital industry, and why RevOps is a necessity to develop and execute a successful go-to-market strategy. - [Driving Qualified Pipeline Through Meta](https://www.qualified.com/plus/articles/driving-qualified-pipeline-through-meta): Learn from Jen Rapp, CMO at Superside, ex-Patagonia and Doordash, about selling the vision instead of the product. - [Driving rep adoption for Qualified with Productboard](https://www.qualified.com/plus/articles/driving-rep-adoption-for-qualified-tips-from-productboards-lily-cardiner): Driving rep adoption is a big hurdle to overcome with any new tech. Hear how Lily Cardiner and the team at Productboard approach rep adoption with the Pipeline Cloud. - [Driving Rep Adoption with Rippling](https://www.qualified.com/plus/articles/driving-rep-adoption-with-rippling): New tech stack? Join this webinar to learn what you should do before, during, and after implementation to help drive rep adoption. - [The Rise of RevOps Ep. 6](https://www.qualified.com/plus/articles/early-prioritizing-to-unlock-opportunities-later-rise-of-revops-ep-6): On this episode, Karan discusses RevOps’ unique perspective on data, why he thinks spreadsheets can be dangerous, and why he thinks RevOps is the connective tissue of a company. - [Elevating Your Value Story at a PLG Company with Calendly's CMO](https://www.qualified.com/plus/articles/elevating-your-value-story-at-a-plg-company-with-calendlys-cmo): Jessica Gilmartin talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on a hybrid approach of both PLG and SLG strategies. - [Embracing an Outside-In Marketing Perspective](https://www.qualified.com/plus/articles/embracing-an-outside-in-marketing-perspective): Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value. - [Enabling Your Marketing Team to Be Bold](https://www.qualified.com/plus/articles/enabling-your-marketing-team-to-be-bold): Analisa Dominic, CMO at Opengear, wants you to be bold and daring in your marketing strategy. - [Escaping the RevOps Vacuum](https://www.qualified.com/plus/articles/escaping-the-revops-vacuum): On this episode, Daniel discusses how escaping the RevOps vacuum, the importance of data taxonomy, and how to keep up with your customers’ growing needs. - [Evaluate B2B Software Easier with G2 AI](https://www.qualified.com/plus/articles/evaluate-b2b-software-easier-with-g2-ai): Tim Silber, Product Manager at G2 Labs, introduces us to Monty - G2's friendly and versatile AI assistant. Using Generative AI, Monty helps guide G2 visitors through their B2B software evaluation by recommending products and answering product specific questions on vendor pages. - [Everything Starts And Ends with Great People](https://www.qualified.com/plus/articles/everything-starts-and-ends-with-great-people): On this episode, Nikhil uncovers the ingredients for the perfect customer story, why people drive creativity, and strategic tips for creating curated events that perform. - [Evoking Customer Emotion](https://www.qualified.com/plus/articles/evoking-customer-emotion): Tara Clever shares her insights into evoking customer emotion, why content has to be responsive to your customers, and why video marketing is vital for business growth. - [Evolving with Your Data](https://www.qualified.com/plus/articles/evolving-with-your-data-rise-of-revops-ep-14): On this episode, Sid discusses aligning organizations around the customer journey, data that drives efficiency, and keeping a focused eye on the impact of RevOps. - [Execute: Direct Mail Framework](https://www.qualified.com/plus/articles/execute-direct-mail-framework): Master impactful direct mail tactics that stand out and drive results with Qualified’s Head of Content Marketing, Shelly Weaver, and Head of Sender Relations at Sendoso, Katie Penner. Download the top Direct Mail Plays to make reaching your buyers with memorable experiences part of your motion this year. - [Experiments as Investments in Future-Proofing](https://www.qualified.com/plus/articles/experiments-as-investments-in-future-proofing): Learn from Emily Campbell, CMO at Blackline, about connected content strategy and lifecycle management. - [Explore San Francisco with Qualified's Bay Area team](https://www.qualified.com/plus/articles/explore-san-francisco-with-qualifieds-bay-area-team): Heading to San Francisco for Dreamforce? Our team put together all their fave spots to eat, drink, and sightsee. - [Fewer, Bigger, Better](https://www.qualified.com/plus/articles/fewer-bigger-better): Learn from Mary Wells, CMO at Cloudera, about how operational efficiency allows for experiments and risk-taking. - [Finally Trust Your Data with Clearbit AI](https://www.qualified.com/plus/articles/finally-trust-your-data-with-clearbit-ai): Matt Sornson, CEO at Clearbit, shows us how Clearbit AI can build you a reliable data foundation to power personalized, scalable GTM strategies. - [Five Seconds to Wow Somebody: Two Decades of Demand Gen Secrets](https://www.qualified.com/plus/articles/five-seconds-to-wow-somebody-two-decades-of-demand-gen-secrets): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Christelle Flahaux, VP of Marketing at FortressIQ. - [Forecast: Set the Right Annual Targets](https://www.qualified.com/plus/articles/forecast-set-the-right-annual-targets): Invoca’s VP of Demand Generation, Nani Shaffer, and Qualified’s CMO, Maura Rivera, guide you through pipeline modeling with precision. Download the Pipeline Waterfall Model for a step-by-step guide to using your organizations data in this model. - [FreshBooks leans on Piper the AI SDR to boost conversions and enhance the buyer experience](https://www.qualified.com/plus/articles/freshbooks-leans-on-piper-the-ai-sdr-to-boost-conversions-and-enhance-the-buyer-experience): Learn how FreshBooks uses Piper the AI SDR to create a better, smarter, and faster buyer journey on their website and increase meetings booked. - [From Bait-and-Switch to Human-Centric](https://www.qualified.com/plus/articles/from-bait-and-switch-to-human-centric): Learn from Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian, about the damage caused by bait-and-switch tactics and the value of ditching the funnel for the playground. - [From Chaos to Conversions: How COMPLY Streamlined Inbound with Piper](https://www.qualified.com/plus/articles/from-chaos-to-conversions-how-comply-streamlined-inbound-with-piper-mhyve): COMPLY faced challenges with duplicate outreach and manual SDR workflows. Learn how Piper helped streamline processes and boost conversions with automation. - [From Employee 11 to $600M in Revenue – Demand Gen Visionaries Ep. 44](https://www.qualified.com/plus/articles/from-employee-11-to-600m-in-revenue-with-alex-rosemblat-cmo-of-datadog): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Alex Rosemblat, CMO of Datadog. - [From Static Journeys to Dynamic Decisioning with Crunchbase](https://www.qualified.com/plus/articles/from-static-journeys-to-dynamic-decisioning-with-crunchbase): We sit down with Crunchbase to discuss how they integrated Piper the AI SDR Agent across their inbound motion and why Piper is embraced across their entire organization. - [Fueling Your RevOps Engine](https://www.qualified.com/plus/articles/fueling-your-revops-engine): On this episode, we talk to Volney about creating an even playing field across your go-to-market teams, the blocking and tackling of selling, and enhancing your sales velocity. - [Welcome to the New AI Marketing Funnel](https://www.qualified.com/plus/articles/full-event-welcome-to-the-new-ai-marketing-funnel): Unpack the New AI Marketing Funnel and see how CMOs are leveraging AI to scale pipeline generation. See the latest demo and discover how the team at Box is thriving with Piper the AI SDR. - [The future of selling with AI](https://www.qualified.com/plus/articles/future-of-selling-with-ai): 90% of leaders who currently use AI say they already are or are planning to use AI for sales. - [G2 names Qualified #1 AI SDR agent](https://www.qualified.com/plus/articles/g2-names-qualified-best-ai-sdr): AI SDR agents are everywhere, but only one came out on top. See why Qualified’s Piper the AI SDR Agent was dubbed the top choice in G2’s AI SDR category for B2B marketing teams. - [Generating Pipeline Through Authentic Partner Relationships](https://www.qualified.com/plus/articles/generating-pipeline-through-authentic-partner-relationships): Christopher Willis of Acrolinx believes that authentic partner relationships are the key to generating pipeline and he’s got the data to prove it. - [Generative AI: Designing Products Around the Human Element](https://www.qualified.com/plus/articles/generative-ai-designing-products-around-the-human-element): Buckle up for Generative AI continues to be a hot topic in the SaaS space. Dive into the future of AI and identify how these models can help revenue teams scale their operations and maximize their efforts while celebrating the humans behind the keyboards. masterclasses on sales strategies your team needs to be successful in this challenging market. - [Get More Mileage from Your Tech Stack](https://www.qualified.com/plus/articles/get-more-mileage-from-your-tech-stack): Learn from Millie Hogue, VP of Marketing at Hakkōda, about the inefficiencies in marketing tech spend and improving martech ROI. - [Get Off the Treadmill: Make Space for Creativity](https://www.qualified.com/plus/articles/get-off-the-treadmill-make-space-for-creativity): Learn from Alison Lange Engel, CEO of Ceros about bold marketing and how creativity is a competitive advantage. - [Get Work Done Faster with ClickUp AI](https://www.qualified.com/plus/articles/get-work-done-faster-with-clickup-ai): Mike Slaby, Strategic Solutions Engineer at ClickUp, shows us the actual use cases of how Click Up AI can eliminate the time consuming tasks from project management so you can focus on the work that matters most. - [Getting Aligned for RevOps Success](https://www.qualified.com/plus/articles/getting-aligned-for-revops-success): On this episode, Daniel discusses the importance of fostering organic lead flow, the secret sauce of service lines, and how SaaS invented RevOps. - [Getting Aligned for RevOps Success](https://www.qualified.com/plus/articles/getting-aligned-for-revops-success-rise-of-revops-ep-12): On this episode, Justin discusses facilitating the client journey, the importance of finding alignment at the executive level, and looking through the rev ops lens. - [Getting Crafty as a Lean, Mean Team](https://www.qualified.com/plus/articles/getting-crafty-as-a-lean-mean-team): Learn from Clare Dorrian, CMO at SugarCRM, about avoiding strategic decisions based on conjecture. - [Give Your Sellers an Unfair Advantage with Zoominfo AI Copilot](https://www.qualified.com/plus/articles/give-your-sellers-an-unfair-advantage-with-zoominfo-ai-copilot): In this episode of GTM AI, Jam Khan, SVP of Product Marketing, demoes Zoominfo's brand new AI Copilot. - [Globalizing & Localizing Your Brand – Demand Gen Visionaries Ep. 48](https://www.qualified.com/plus/articles/globalizing-localizing-your-brand): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Erica Chan, Head of Brand and Marketing North America B2B at Alibaba. - [Go Beyond the Click with Post-Website Engagement](https://www.qualified.com/plus/articles/go-beyond-the-click-with-post-website-engagement): On this episode Kieran describes how, in a world of inbox overload, we can catch the attention of potential customers. He also explains how his team harnesses the power of real-time engagement to drive conversions. - [Goodbye Missed Chats: How Tipalti Scales with Piper the AI SDR Agent](https://www.qualified.com/plus/articles/goodbye-missed-chats-how-tipalti-scales-with-piper-the-ai-sdr-agent): Tipalti invested big in driving high quality website traffic but inbound SDRs could only convert a fraction of these buyers over chat. With Piper, they boosted pipeline instantly. - [Goodbye Traditional Outbound, Hello Hyper-Personalized Content](https://www.qualified.com/plus/articles/goodbye-traditional-outbound-hello-hyper-personalized-content): Sarah Cascone, VP of Marketing at Bluecore, shares why she believes traditional outbound is fading away and how marketing is all about curating hyper-personalized content. - [Building a Demand Gen Powerhouse for a $13B Division of Google](https://www.qualified.com/plus/articles/google-cloud-google-workspace-building-a-demand-gen-powerhouse-for-a-13b-division-with-6m-customers): On the Demand Gen Visionaries podcast, we’re joined by Sarah Kennedy, VP of Global Growth & Demand at Google Cloud - [Google's new “Unknown Sender” policy and how it impacts Qualified Meetings](https://www.qualified.com/plus/articles/googles-new-unknown-sender-policy-and-how-it-impacts-qualified-meetings): Google’s recent calendar spam protection policy is designed to protect personal gmail accounts - [Granicus increases MQLs by 40% using site visitors](https://www.qualified.com/plus/articles/granicus-engages-with-high-value-website-visitors-to-increase-mqls-by-40): We sat down with Drew Leach to learn about Granicus' conversational marketing strategy and how they increased MQLs by 40%. - [GTM AI Tech Tour](https://www.qualified.com/plus/articles/gtm-ai-tech-tour): Build the ultimate modern tech stack as we walk through the AI tools you need in 2024 to generate more pipeline. From driving intent to workflow management to closing the deal, the AI-powered platforms work together to supercharge your pipe gen strategies. - [GTM Alignment for a Healthy Pipeline](https://www.qualified.com/plus/articles/gtm-alignment-for-a-healthy-pipeline): On this episode, we talk to Art about crafting your rev ops roadmap, the importance of leadership alignment, and Art breaks down his rev ops swim lanes for us. - [GTM Alignment for a Healthy Pipeline](https://www.qualified.com/plus/articles/gtm-alignment-for-a-healthy-pipeline-rise-of-revops-ep-17): On this episode, we talk to Art about crafting your RevOps roadmap, the importance of leadership alignment, his RevOps swim lanes. - [Guide to creating user personas](https://www.qualified.com/plus/articles/guide-to-creating-user-personas): Use this guide to create effective user personas that will help your sales team identify qualified prospects and improve sales strategy. - [Harnessing the Power of First-Party Data](https://www.qualified.com/plus/articles/harnessing-the-power-of-first-party-data): Megan McDonagh shares how Amperity is harnessing the power of their first-party data to retain and acquire customers and solve specific persona pain points. - [Harnessing Your Technical Drive](https://www.qualified.com/plus/articles/harnessing-your-technical-drive): On this episode, we talk to Adam about optimizing your go-to-market strategy, aligning on the meaning of opportunity, and harnessing your technical drive. - [Help buyers skip the commercials with buyer intent](https://www.qualified.com/plus/articles/help-buyers-skip-the-commercials-with-buyer-intent): Buyer intent unlocks the digital experience that an evolved B2B buyer wants. - [Help Your Customers Where It Hurts](https://www.qualified.com/plus/articles/help-your-customers-where-it-hurts): On this episode, Melissa shares her insights into solving customer pain, utilizing marco-themed marketing, and why SEO is important for your website. - [Hot Off the Press: Piper 2025](https://www.qualified.com/plus/articles/hot-off-the-press-piper-2025): Looking for key takeaways? Check out the Piper 2025 press release that covers the entire event, including details for each individual feature and why they’re so valuable for B2B marketers today. - [How an $11B Powerhouse Tackled Pre and Post IPO Marketing](https://www.qualified.com/plus/articles/how-11b-construction-powerhouse-procore-tackled-pre-and-post-ipo-marketing): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Jim Sinai, SVP of Marketing at Procore Technologies. - [How $1B tech unicorn ThoughtSpot increased sales conversations by 10X](https://www.qualified.com/plus/articles/how-1b-tech-unicorn-thoughtspot-increased-sales-conversations-by-10x): Read how ThoughtSpot uses Qualified and Pardot to engage with sales-ready prospects and convert more leads. - [How AI SDR agents are putting marketers back in the driver’s seat](https://www.qualified.com/plus/articles/how-ai-sdr-agents-are-putting-marketers-back-in-the-drivers-seat): Discover how agentic marketing, AI SDR agents, and AI decisioning are reshaping pipeline generation and giving marketers like Chris Boeckelman more control over every step his pipeline targets. - [How AI SDR Agents are Transforming Pipeline Generation](https://www.qualified.com/plus/articles/how-ai-sdr-agents-are-transforming-pipeline-generation): Learn how top GTM teams are using AI agents to drive pipeline across inbound and outbound, and what early results reveal about the future of agentic pipeline generation. - [How Aiven increased engagement by 260% with Piper the AI SDR](https://www.qualified.com/plus/articles/how-aiven-increased-engagement-by-260-with-piper-the-ai-sdr): Learn how Aiven scaled their live chat program with Qualified by hiring Piper. Marketing Operations Lead Adele Kurki shares Aiven’s strategy of using Piper as the front line of engagement for website visitors alongside their SDRs. - [How Alation generated pipeline and revenue with the Pipeline Cloud](https://www.qualified.com/plus/articles/how-alation-generated-pipeline-and-revenue-with-the-pipeline-cloud): Alation harnessed the power of the Pipeline Cloud to achieve 375% growth, 278% increase in ARR, and 150% increase in meetings booked via chat. - [How AlphaSense drove $3M+ in pipeline with Qualified](https://www.qualified.com/plus/articles/how-alphasense-drove-3m-in-pipeline-with-qualified): Learn how AlphaSense creates contextualized, tailored visitor experiences to drive more pipeline with the Pipeline Cloud. - [How Asana Scaled Pipeline with Piper the AI SDR Agent](https://www.qualified.com/plus/articles/how-asana-scaled-pipeline-with-piper-the-ai-sdr-agent): In this session, Asana CMO Shannon Duffy shares how her team is joining the agentic marketing movement, and has scaled inbound by hiring Piper the AI SDR Agent. - [How Bloomreach Transformed Their Funnel with Agentic Marketing](https://www.qualified.com/plus/articles/how-bloomreach-transformed-their-funnel-with-agentic-marketing): Bloomreach knew hiring more human SDRs wasn’t the solution to more pipeline. Here, we explore how Bloomreach uses Piper to scale inbound lead follow up, more efficiently. - [How Brandfolder generates 6X more opportunities](https://www.qualified.com/plus/articles/how-brandfolder-generates-6x-more-sales-opportunities): We sat down with the Brandfolder team to hear why they've invested in Conversational Marketing and learn about its business impact. - [How can I add Live Chat to my website?](https://www.qualified.com/plus/articles/how-can-i-add-live-chat-to-my-website): This blog provides a step-by-step guide for adding live chat to a website. It also highlights how Qualified can assist in the live chat process, showcasing its benefits as a valuable solution. - [How Cin7 achieved 81% meeting conversion with Piper the AI SDR](https://www.qualified.com/plus/articles/how-cin7-achieved-81-meeting-conversion-with-piper-the-ai-sdr): Learn how Cin7 automated their inbound pipe gen with Piper. Director of Marketing Operations Sean McCaffrey shares how his team uses Piper to fly solo to generate pipeline with no humans involved. - [How CMOs Can Leverage Analyst Relations to Drive Growth](https://www.qualified.com/plus/articles/how-cmos-can-leverage-analyst-relations-to-drive-growth-demand-gen-visionaries-ep-121): In this episode, Joely Urton, Senior Director Analyst Relations at Splunk & Lauren Vaccarello, CMO at Salesloft, discuss how the AR and CMO relationship can impact your company's reputation. - [How CMOs Should Think About Building a Strategic Narrative](https://www.qualified.com/plus/articles/how-cmos-should-think-about-building-a-strategic-narrative): Learn from Andy Raskin, Strategic Narrative Consultant, about crafting your strategic narrative and getting CEO buy-in. - [How Conversational Marketing makes ABM magic](https://www.qualified.com/plus/articles/how-conversational-marketing-makes-abm-magic): Behind the scenes with our demand gen wizard on how she drives ABM with Conversational Marketing. - [How demand generation teams should use AI SDRs](https://www.qualified.com/plus/articles/how-demand-generation-teams-should-use-ai): Learn how the power of AI SDRs and predictive analytics transform demand gen teams—boosting pipeline efficiency, personalizing engagement, and driving revenue growth. - [How Demandbase doubled meetings booked from target accounts with Piper the AI SDR](https://www.qualified.com/plus/articles/how-demandbase-doubled-meetings-booked-from-target-accounts-with-piper-the-ai-sdr): Learn how Demandbase scaled their live chat program with Piper. Director of Digital Marketing Hannah Jordan shares how her team deployed Piper as the front line of engagement on their site, saving 100 hours / month for their SDRs. - [How do AI SDRs work?](https://www.qualified.com/plus/articles/how-do-ai-sdrs-work): Discover how AI SDRs revolutionize sales by leveraging data, advanced AI models, and secure processes. Learn the tech behind these digital reps and how they drive growth for modern sales teams. - [How Do We Restructure Our Websites?](https://www.qualified.com/plus/articles/how-do-we-restructure-our-websites): Learn from Robin Emiliani, Co-founder and Chief Growth Officer at Catalyst Marketing, about the new considerations when it comes to websites. - [What is ABX Strategy & How to Improve It](https://www.qualified.com/plus/articles/how-do-you-know-if-your-abx-strategy-is-working-your-customers-will-say-these-three-things): Account-based experience (ABX) is a market strategy that uses insights and data to deliver relevant marketing and sales actions through a B2B customer journey. - [How Emotions Drive Purchasing Decisions](https://www.qualified.com/plus/articles/how-emotions-drive-purchasing-decisions): Chris Lynch shares his insights into how emotions drive purchasing decisions, why customers respond well to strong storytelling, and why it's important to understand the consumer from a data standpoint. - [How FlareHR increased sales qualified leads by 30%](https://www.qualified.com/plus/articles/how-flarehr-increased-sales-qualified-leads-by-30): FlareHR is having more sales conversations and generating more leads with Conversational Marketing. Learn how. - [How Freshbooks solved off-hours coverage gaps with Piper the AI SDR](https://www.qualified.com/plus/articles/how-freshbooks-solved-off-hours-coverage-gaps-with-piper-the-ai-sdr): Learn how Freshbooks addressed their SDR bandwidth issues during non-working hours with Piper. Sr. Manager of Demand Generation Nolan Mikowski shares how his team solved missed chats and increased conversion during off-hours with Piper. - [How Gamma increased website conversions by 33%](https://www.qualified.com/plus/articles/how-gamma-increased-website-conversions-by-33-with-qualified): Read how voice and data company Gamma is using Qualified for Salesforce Pardot to engage and convert website visitors in real time. - [How InsideView drives more pipeline with Qualified](https://www.qualified.com/plus/articles/how-insideview-drives-more-pipeline-with-conversational-marketing): At this year’s OpsStars event, we teamed up with InsideView to discuss which Conversational Marketing strategies have the biggest impact on pipeline. - [How Korn Ferry increased web conversions by 60%](https://www.qualified.com/plus/articles/how-korn-ferry-increased-web-conversions-by-60): We sat down with Alex and Heather to learn about Korn Ferry's conversational marketing strategy and how they increased web conversions by 60%. - [How leading B2B companies are shifting digital marketing strategies](https://www.qualified.com/plus/articles/how-leading-b2b-companies-are-shifting-digital-marketing-strategies): B2B companies are going all in on digital marketing. Grab some inspiration from brands that have quickly and effectively shifted their strategies. - [How Marketers Can Use AI to Generate Pipeline](https://www.qualified.com/plus/articles/how-marketers-can-use-ai-to-generate-pipeline): You can't escape it... AI is everywhere. Learn what you as a marketer should be doing with AI today to help drive more pipeline. - [How Marketers Should Think About Events in 2022](https://www.qualified.com/plus/articles/how-marketers-should-think-about-events-in-2022): On this episode, Alon looks into the crystal ball to see the future of events and why experiences will be absolutely vital to delight customers. - [How Matterport closes deals 40% faster with Qualified](https://www.qualified.com/plus/articles/how-matterport-closes-deals-40-faster-with-qualified): We sat down with Matterport to learn how they use Qualified to accelerate sales cycles. - [How Mediafly increased SDR productivity](https://www.qualified.com/plus/articles/how-mediafly-leverages-qualified-to-increase-sdr-productivity): Mediafly values SDRs as the first line of defense in the sales process—empowering the team with Qualified to find and engage high-quality prospects. - [How NextGen Healthcare eliminated missed chats with Piper the AI SDR](https://www.qualified.com/plus/articles/how-nextgen-healthcare-eliminated-missed-chats-with-piper-the-ai-sdr): Learn how NextGen Healthcare hired Piper to fill in coverage gaps for their SDR team, ensuring they never miss an inbound lead. Director of Digital Marketing Stacy State shares her team’s strategy for plugging Piper into their team. - [How demand gen leaders use Conversational Marketing](https://www.qualified.com/plus/articles/how-our-demand-gen-leader-uses-conversational-marketing): Curious about demand generation? Visit the Qualified Blog to get an inside look at how our resident demand generation expert uses conversational marketing services to achieve success. - [How our team uses Qualified Conversations video-first solution](https://www.qualified.com/plus/articles/how-our-team-uses-qualified-conversations-video-first-solution): Learn why Qualified Sales Rep Brent loves using Qualified Video when chatting with website visitors. - [How Payzer generates more leads with Qualified](https://www.qualified.com/plus/articles/how-payzer-accelerates-the-sales-cycle-and-generates-more-leads): When Payzer was tasked with increasing their lead volume by 10X, they knew it was time to invest in Conversational Marketing. - [How project44 generated $9.6M+ in pipeline](https://www.qualified.com/plus/articles/how-project44-generated-9-6m-in-pipeline-after-switching-to-qualified): Learn about project44’s conversational strategy, why they switched to Qualified, and what they’ve learned along the way. - [How Quantum Metric Unlocked 101X ROI with Piper the AI SDR Agent](https://www.qualified.com/plus/articles/how-quantum-metric-unlocked-101x-roi-with-piper-the-ai-sdr-agent): Alexi Hatch, VP of Marketing at Quantum Metric, shares how they replaced traditional SDR workflows to drive higher ACV and scale pipeline generation across channels. - [How Revenue.io increased sales-qualified opportunities by 190%](https://www.qualified.com/plus/articles/how-revenue-io-increases-sales-qualified-opportunities): Revenue.io used Qualified Conversations to identify and proactively engage target accounts that were already on their site. - [How Rightsline Increased Meetings Booked by 4X with Piper the AI SDR Agent](https://www.qualified.com/plus/articles/how-rightsline-increased-meetings-booked-by-4x-with-piper-the-ai-sdr-agent): Within months of hiring Piper, Rightsline saw massive improvement. Hear from CMO, Melanie Nelson, as she explains how Piper reshaped their GTM motion and unlocked revenue. - [How sales leaders can leverage their website to close](https://www.qualified.com/plus/articles/how-sales-leaders-can-leverage-the-website-to-close-deals): Marty explains how sellers can use conversational sales and marketing to fast-track opportunities to close. - [How Sendoso boosted efficiency with Piper the AI SDR](https://www.qualified.com/plus/articles/how-sendoso-boosted-efficiency-with-piper-the-ai-sdr): Learn how Sendoso uses Piper the AI SDR to automate processes and save SDR time. Head of Growth & Customer Marketing Austin Sandmeyer shares how Sendoso launched Piper within one week and the results they’ve seen since. - [How Stuffed Animal Pros booked 20X more meetings](https://www.qualified.com/plus/articles/how-stuffed-animal-pros-booked-20x-more-sales-meetings): Read how Shark Tank contestant turned global manufacturer uses Qualified's Conversational Marketing solution to boost sales. - [How Tenable Captured the Fortune 500 Market](https://www.qualified.com/plus/articles/how-tenable-captured-the-fortune-500-market-using-solution-based-marketing): In this week's episode of the Demand Gen Visionaries podcast, we hear from Melton Littlepage, SVP of Marketing at Tenable. - [How to accelerate sales cycles in 2023](https://www.qualified.com/plus/articles/how-to-accelerate-sales-cycles-with-qualified-for-outreach): Visit Qualified to learn how to accelerate sales cycles in 2023. Qualified for Outreach helps sales reps engage target accounts in real-time conversations the moment they arrive on your website. - [Best ai agent for test generation](https://keploy.io): Generate unit, api, integration tests for backend using AI coding agent, keploy - [How to Attract Target Accounts for ABM](https://www.qualified.com/plus/articles/how-to-attract-target-accounts-to-your-website): Account based marketing (ABM) is only effective if it can attract target accounts. Learn how to improve your conversational marketing strategy with these target account tricks for ABM. - [How to automate lead follow-up with AI SDRs](https://www.qualified.com/plus/articles/how-to-automate-lead-follow-up-with-ai-sdrs): Learn how AI SDRs are redefining lead follow-up by automating engagement, qualifying leads instantly, and delivering personalized responses at scale. - [How to book more meetings in 2023](https://www.qualified.com/plus/articles/how-to-book-more-meetings-in-2023): Sales prospecting can be daunting for many sales reps. Use these 5 tips to book more sales meetings. - [How to book more sales meetings from your website](https://www.qualified.com/plus/articles/how-to-book-more-sales-meetings-from-your-website): Don't make it harder for your buyers to get time with your team. Use meeting scheduling solutions to create a frictionless booking experience. - [How to Borrow Ideas Like a Marketer – Demand Gen Visionaries Ep. 55](https://www.qualified.com/plus/articles/how-to-borrow-ideas-like-a-marketer): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Morgan Norman, CMO at Dialpad. - [How to build an Outbound Marketing Strategy with Lauren Vaccarello](https://www.qualified.com/plus/articles/how-to-build-an-outbound-marketing-strategy-with-lauren-vaccarello): Lauren Vaccarello, the CMO of Salesloft, shares her best tips when it comes to crafting a high-impact Outbound Marketing strategy. - [How to build an unbelievably good B2B podcast](https://www.qualified.com/plus/articles/how-to-build-an-unbelievably-good-b2b-podcast): How do you stand out? How can you launch a series that gets noticed and shared? - [How to Build your B2B Content Strategy in 2025](https://www.qualified.com/plus/articles/how-to-build-your-b2b-content-strategy-in-2025): Learn from Ian Faison, Host and CEO of Caspian Studios, about how to think about B2B content strategy in 2025. - [How to choose between a sales autopilot and sales copilot for your sales team](https://www.qualified.com/plus/articles/how-to-choose-between-a-sales-autopilot-and-sales-copilot-for-your-sales-team): Explore the key differences between sales autopilot and sales copilot solutions to discover which AI-powered strategy is best suited for your sales team's success. - [How to compensate your sales teams](https://www.qualified.com/plus/articles/how-to-compensate-sales-teams): The B2B sales world continues to change rapidly, but the role of a BDR hasn’t changed much in the last twenty or so years. - [How to Experiment on a Tight Budget](https://www.qualified.com/plus/articles/how-to-experiment-on-a-tight-budget): Learn from Liz Carter, CMO at Reputation, about the differences between brand and reputation. - [How to Fuel Multi-segment Demand Generation](https://www.qualified.com/plus/articles/how-to-fuel-multi-segment-demand-conga): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Esther Flammer, VP of Demand Gen at Conga. - [How to generate more pipeline with AI SDRs](https://www.qualified.com/plus/articles/how-to-generate-more-pipeline-with-ai-sdrs): Learn how AI-powered SDRs drive pipeline growth and maximize sales efficiency 24/7. - [How to generate pipeline the modern way](https://www.qualified.com/plus/articles/how-to-generate-pipeline-the-modern-way): Learn how modern marketing leaders are approaching pipeline generation through a blend of ABM tactics, content-driven strategies, and a little hand from AI. - [How to improve account-based marketing tactics](https://www.qualified.com/plus/articles/how-to-improve-abx-outcomes-with-conversational-marketing): Account based marketing tactics, like ABX, can help to generate revenue. Visit the Qualified blog to help improve your ABX strategy with conversational marketing. - [How to Integrate Piper into your Team](https://www.qualified.com/plus/articles/how-to-integrate-piper-into-your-team): Hear 3 key strategies for how Qualified customers are leveraging Piper to scale their SDR teams, fill in coverage gaps, and even fully automate their inbound pipeline generation strategies. - [Introducing Conversational Marketing to your team](https://www.qualified.com/plus/articles/how-to-introduce-conversational-marketing-to-your-team): Conversational marketing is the future of marketing in the digital age. Visit the Qualified blog to learn how to easily introduce a conversational marketing startegy to your team. - [How to know if your business is ready for Conversational Marketing](https://www.qualified.com/plus/articles/how-to-know-if-your-business-is-ready-for-conversational-marketing): Today’s most innovative companies are prioritizing Conversational Marketing. Find out if you're ready for this new way of selling. - [How to Maximize ROI from ABM](https://www.qualified.com/plus/articles/how-to-maximize-roi-from-abm): Learn how to optimize your ABM program and how to measure ROI so everyone across the organization can understand. - [How to measure the ROI of AI SDRs](https://www.qualified.com/plus/articles/how-to-measure-the-roi-of-ai-sdrs): Discover how to measure an AI SDR's ROI and accelerate autonomous pipeline generation to drive scalable growth. - [How to Not Go Bankrupt](https://www.qualified.com/plus/articles/how-to-not-go-bankrupt): On this episode, Brian explains how to build a solid RevOps strategy and how to gather actionable data. He also describes how to expand enterprise, mid-market companies internationally. - [6 Tips to Engage Website Visitors](https://www.qualified.com/plus/articles/how-to-proactively-engage-website-visitors-like-a-pro): Use these 6 tips to improve your website engagement using conversational marketing techniques. - [Using Conversational Marketing Chatbots for Conversions](https://www.qualified.com/plus/articles/how-to-ramp-up-website-conversions-with-a-conversational-marketing-chatbot): See how you can use conversational chatbots to actually convert your sales pipeline. - [How to Run a ‘Pipe Council’: Approach Pipeline as a Team Sport](https://www.qualified.com/plus/articles/how-to-run-a-pipe-council-approach-pipeline-as-a-team-sport): Ed McDonnell, CRO at Asana, helps us understand why pipeline generation is a team sport. - [How to sell conversational marketing to your boss](https://www.qualified.com/plus/articles/how-to-sell-conversational-marketing-to-your-boss): Need some help selling Conversational Marketing? Here are 8 steps to convince your team it's a smart investment. - [How to sell your boss on Qualified in 6 simple steps](https://www.qualified.com/plus/articles/how-to-sell-your-boss-on-qualified-in-6-simple-steps): Sold on Qualified but need to make sure your boss (and their boss!) is? We've got your back. - [What is account-based marketing (ABM)?](https://www.qualified.com/plus/articles/how-to-start-account-based-marketing-abm): Account-based marketing revolves around identifying and targeting specific accounts that align with your ideal customer profile (ICP). Use this guide to steer your ABM strategy in the right direction. - [How to tackle four markets at once–Q&A with Yoni Argaman](https://www.qualified.com/plus/articles/how-to-tackle-four-markets-at-once-q-a-with-yoni-argaman): We sat down with Salto's Vice President of Marketing, Yoni Argaman, to learn about his approach to treating marketing differently. - [How to Turn Your Customers into Your Greatest Advocates](https://www.qualified.com/plus/articles/how-to-turn-your-customers-into-your-greatest-advocates): In this week’s episode of the Demand Gen Visionaries podcast, Dave King shares why word-of-mouth is the next marketing frontier - [How to use AI for sales](https://www.qualified.com/plus/articles/how-to-use-ai-for-sales): Discover how sales teams can use AI to improve their selling, prospecting, and more. - [How to use AI SDRs to close the pipeline gap](https://www.qualified.com/plus/articles/how-to-use-ai-sdrs-to-close-the-pipeline-gap): There's never been a more challenging time for demand gen leaders when it comes to hitting pipeline targets. Learn how to leverage the power of AI to close your pipeline gaps. - [How chatbots improve customer experience](https://www.qualified.com/plus/articles/how-to-use-chatbot-marketing-to-improve-customer-experience): More customers are starting to use chatbots in their interactions. Here are 6 ways that chatbots improve the customer experience for your business. - [How to use outbound to drive live conversations](https://www.qualified.com/plus/articles/how-to-use-outbound-to-drive-live-conversations): See our 1-2-3 Punch formula for using outbound to drive target accounts back to your website. - [How to Use Storytelling to Drive Unprecedented Market Demand](https://www.qualified.com/plus/articles/how-to-use-storytelling-to-drive-unprecedented-market-demand): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Kyle Christensen, VP Marketing at Zuora - [How Your Narrative Fuels Brand and Demand](https://www.qualified.com/plus/articles/how-your-narrative-fuels-brand-and-demand): Gabie Boko, CMO at NepApp, shares with us why you can’t have brand without demand or demand without brand and how it all starts with your narrative. - [The End of Human SDRs? Why AI Agents Are Taking Over the Funnel](https://www.qualified.com/plus/articles/human-sdrs-wont-cut-it-in-the-age-of-ai): Discover why the traditional SDR model is broken—and how AI SDR agents are transforming B2B pipeline creation. Learn how agentic marketing delivers faster, smarter, and more scalable results. - [Humans Can’t Scale and Bots Can’t Sell: Why Your Business Needs Both](https://www.qualified.com/plus/articles/humans-cant-scale-and-bots-cant-sell): Learn how to use sales reps and chatbots together to build a highly effective conversational marketing program. - [Identify: Buyer Behavior in 2025](https://www.qualified.com/plus/articles/identify-buyer-behavior-in-2025): Ensure you understand your buyers inside and out with Qualified Founder Sean Whiteley and Kerry Cunningham, Head of Research and Thought Leadership at 6Sense. Download the 2024 B2B Buyer Experience Report that Kerry discusses in this session. - [If You Build It, They Will Not Come](https://www.qualified.com/plus/articles/if-you-build-it-they-will-not-come): Learn from Michael Freeman, VP of Marketing, Airbase, about good SEO strategy and investing in your content distribution. - [If You’re Not Working with Influencers, You’re Left Behind](https://www.qualified.com/plus/articles/if-youre-not-working-with-influencers-youre-left-behind): This episode features an interview with Cristy Garcia, CMO, impact.com, a partnership management platform that automates business partnerships, at scale. - [Illuminating the Dark Funnel](https://www.qualified.com/plus/articles/illuminating-the-dark-funnel): On this episode, Daniel discusses the importance of fostering organic lead flow, the secret sauce of service lines, and how SaaS invented RevOps. - [Illuminating the Dark Funnel](https://www.qualified.com/plus/articles/illuminating-the-dark-funnel-rise-of-revops-ep-11): On this episode, Daniel discusses the importance of fostering organic lead flow, the secret sauce of service lines, and how SaaS invented RevOps. - [IMD Business School's Conversational Marketing Transformation](https://www.qualified.com/plus/articles/imd-business-schools-conversational-marketing-transformation): We sat down with the team at IMD, Europe's largest business school, to hear how Qualified has transformed their organization in a post-COVID world. - [Inception, Flow & Interruption: Three Pillars of Marketing Glory](https://www.qualified.com/plus/articles/inception-flow-interruption-three-pillars-of-marketing-glory): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Josh Todd, CMO of Mindbody - [Increasing Revenue with Sales and Marketing Alignment](https://www.qualified.com/plus/articles/increasing-revenue-with-sales-and-marketing-alignment): On this episode, Meagen shares insights on how to increase revenue with sales and marketing alignment, the power of the road warrior, and how to shift to proactive marketing. - [The Value of Authentic Leadership](https://www.qualified.com/plus/articles/inside-the-ohana-the-value-of-authentic-leadership-with-sarah-patterson): Hear incredible stories of challenges Sarah faced and overcame while part of the Ohana, and how it set her up to achieve her career goals. - [The Value of Family and Career Balance](https://www.qualified.com/plus/articles/inside-the-ohana-the-value-of-family-and-career-balance-with-jennifer-lagaly-evp-for-tableau-americas-at-salesforce): Jennifer shares lessons learned from her time in the Ohana and advice for thriving as a working parent. - [The Value of Mentorship](https://www.qualified.com/plus/articles/inside-the-ohana-the-value-of-mentorship): Shonnah takes you on her journey from Salesforce user to Equality Trailblazer Award Winner. Hear why community and mentorship are important for transitioning into a new career. - [Internal Alignment for External Momentum](https://www.qualified.com/plus/articles/internal-alignment-for-external-momentum): Attribution and alignment are two of the hottest topics to get a bunch of marketing and sales leaders fired up. Hear how these three leaders take on attribution and keep their teams aligned on the same goals. - [Introducing AI Email](https://www.qualified.com/plus/articles/introducing-ai-email): Fully automate your inbound pipeline generation motion with Piper the AI SDR. - [Introducing AI Offers, generally available for Qualified customers today](https://www.qualified.com/plus/articles/introducing-ai-offers-generally-available-for-qualified-customers-today): Surface relevant marketing offers across your website and automate lead capture with a single click. - [Introducing Goals for Piper the AI SDR](https://www.qualified.com/plus/articles/introducing-goals-for-piper-the-ai-sdr): Piper Goals help Piper the AI SDR hit her pipeline targets for your team, 24x7. - [Introducing Piper for Slack](https://www.qualified.com/plus/articles/introducing-piper-for-slack): Now, Piper works where you work. Watch as we unveil Piper’s newest capability that enables real-time human and agent collaboration for B2B sales and marketing teams. - [Introducing Qualified ABM](https://www.qualified.com/plus/articles/introducing-qualified-abm): What if you could meet with your target accounts the moment they landed on your website? Now you can with Qualified ABM. - [Qualified for Outbound and Qualified Anywhere](https://www.qualified.com/plus/articles/introducing-qualified-for-outbound-and-qualified-anywhere): We’re excited to introduce two ground-breaking products that leverage the power of Qualified X, taking your conversational program to new heights. - [Introducing Qualified for Salesloft](https://www.qualified.com/plus/articles/introducing-qualified-for-salesloft): Qualified for Salesloft is a new integration that helps sales reps start a real-time conversation the moment a prospect clicks through a Salesloft email and arrives on the site. - [Introducing Qualified Meetings](https://www.qualified.com/plus/articles/introducing-qualified-meetings): The next major innovation of the Pipeline Cloud designed to instantly book meetings with your best accounts. - [Introducing Signals: Account-based buyer intent](https://www.qualified.com/plus/articles/introducing-qualified-signals): Qualified is proud to introduce Signals: account-based sales intelligence for companies that use Salesforce. Learn more about our new offering on the Qualified blog. - [Introducing Qualified X](https://www.qualified.com/plus/articles/introducing-qualified-x): The next-generation conversational sales and marketing platform for Salesforce has arrived. - [Introducing Research Intent for Qualified Signals](https://www.qualified.com/plus/articles/introducing-research-intent-for-qualified-signals): Qualified Signals now offers third-party research intent data. Learn more about our latest feature. - [Introducing Salesforce Genie](https://www.qualified.com/plus/articles/introducing-salesforce-genie): Learn why we're so excited about Salesforce's latest innovation. - [Introducing the Pipeline Cloud](https://www.qualified.com/plus/articles/introducing-the-pipeline-cloud-for-salesforce): As we kickoff Dreamforce, we’re excited to share new product innovations that usher in the future of pipeline generation. - [Meet the Qualified Xforce Platform](https://www.qualified.com/plus/articles/introducing-the-qualified-xforce-platform): We’re excited to introduce Qualified Xforce: the world’s first native conversational platform for Salesforce. - [Invest in the Full Marketing Bow Tie](https://www.qualified.com/plus/articles/invest-in-the-full-marketing-bow-tie): Learn from Karen Budell, CMO at Totango + Catalyst, about leading a marketing team post-merger. - [Investing in Brand Awareness for Long-term Business Evolution and Growth](https://www.qualified.com/plus/articles/investing-in-brand-awareness-for-long-term-business-evolution-and-growth): Todd Wells shares his vision and focus on brand awareness for Acumatica, and how those efforts directly work alongside demand generation. - [Investing in Community and Relationships](https://www.qualified.com/plus/articles/investing-in-community-and-relationships): Celia Fleischaker, CMO at isolved, shares about amplifying an engaged customer community and investing in relationships. - [JAE selects Qualified to power ABM strategy](https://www.qualified.com/plus/articles/jae-selects-qualified-to-power-abm-strategy): JAE Electronics, Inc. (JAE), the leading electronic connectors manufacturer, has selected Qualified as its conversational sales and marketing solution. - [Join Us at the Sirius Decisions Summit 2019](https://www.qualified.com/plus/articles/join-us-for-a-big-announcement-at-sirius-decisions-summit-2019): Sirius Decisions 2019 Summit is a global gathering of elite B2B sales and marketing professionals, see what we're doing! - [Journey to CMO: What I Learned From the World's Greatest SaaS Companies](https://www.qualified.com/plus/articles/journey-to-cmo-what-i-learned-from-the-worlds-greatest-saas-companies): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Naman Khan, CMO at Zeplin. - [Journey to IPO: Driving Revenue for a Fast-Growing Big Data Pioneer](https://www.qualified.com/plus/articles/journey-to-ipo-driving-revenue-for-a-fast-growing-big-data-pioneed): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Suku Krishnaraj Chettiar, CMO of Sumo Logic - [Juniper's CMO on Creating a Demand Gen AI Engine](https://www.qualified.com/plus/articles/junipers-cmo-on-creating-a-demand-gen-ai-engine): In this week’s episode of the Demand Gen Visionaries podcast, Juniper Networks CMO Mike Marcellin talks AI, competition, and sales/marketing alignment. - [Keynote: Introducing Piper Email](https://www.qualified.com/plus/articles/keynote-introducing-piper-email): Join us as we unveil Piper Email, a brand new capability of Piper the AI SDR that fuels a fully autonomous inbound pipeline generation motion. You'll catch a visionary keynote from our Founder and CEO, plus an in-depth product demonstration, and customer reactions. - [Keynote: Piper 2025 and the New AI Marketing Funnel](https://www.qualified.com/plus/articles/keynote-piper-2025-and-the-new-ai-marketing-funnel): Join us as we explore the promise of the New AI Marketing Funnel and how Piper 2025 helps B2B marketers reclaim control over their pipeline growth. This is the future of AI-powered pipeline generation. - [Kraig Swensrud, Founder & CEO, talks AI SDRs with theCUBE live from Dreamforce](https://www.qualified.com/plus/articles/kraig-swensrud-live-from-dreamforce-thecube): The hottest topic at Dreamforce this year? AI Workers. Our Founder & CEO, Kraig Swensrud, sits down with theCUBE to talk about why the time to invest in AI SDRs is now. - [Land & Expand with Current Customers](https://www.qualified.com/plus/articles/land-expand-with-current-customers): Get Demandbase's playbook for marketing to their most important customers–the ones already signed. - [8 lead generation strategies that work | Qualified](https://www.qualified.com/plus/articles/lead-generation-strategies): Use these 8 lead generation strategies to grow your business and improve your business' brand reach. - [Leading a $3.2B Twilio Acquisition – Demand Gen Visionaries Ep. 54](https://www.qualified.com/plus/articles/leading-a-3-2b-twilio-acquisition): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Katrina Wong, VP of Product Marketing at Segment. - [Leading with a Growth Mindset](https://www.qualified.com/plus/articles/leading-with-a-growth-mindset): On this episode, Bobby talks about aligning executive leadership around RevOps, understanding the company and customer journey, and why revenue operations is the glue. - [Leaning into the Art of Continuous Product Design](https://www.qualified.com/plus/articles/leaning-into-the-art-of-continuous-product-design): Efrat Ravid, CMO at Quantum Metric, is an evangelist for her customers and how continuous product design has changed the marketing game for her and her team. - [Why today's CMOs are rethinking their websites](https://www.qualified.com/plus/articles/learn-to-grow-your-pipeline-from-industry-titans): Learn how today’s top CMOs are rethinking their marketing strategies and creating more human, connected experiences right on their websites. - [Learn to Grow Your Pipeline from Industry Titans](https://www.qualified.com/plus/articles/learn-to-grow-your-pipeline-from-industry-titans-book): In this book, you’ll learn why today’s top CMOs are rethinking marketing strategies, and creating more human, connected experiences on their websites. - [Let Them Binge! Why Ungating Content is a No-Brainer](https://www.qualified.com/plus/articles/let-them-binge-why-ungating-content-is-a-no-brainer): Learn from Calen Holbrooks, VP of Demand Gen at Airtable about why you should ungate your content and invest in community. - [Leveraging AI to Forecast Meaningful Project Plans](https://www.qualified.com/plus/articles/leveraging-ai-to-forecast-meaningful-project-plans): Learn from Chris Mills, VP of Product Marketing at Wrike, about leveraging AI to increase internal efficacy. - [Leveraging Connections and Emotion for Marketing Campaign Success](https://www.qualified.com/plus/articles/leveraging-connections-and-emotion-for-marketing-campaign-success): Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers. - [Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget](https://www.qualified.com/plus/articles/lightning-strikes-pulling-yourself-above-the-visible-line-with-a-small-budget): Learn from Melton Littlepage, CMO at 1Password about the “lightning strikes” strategy and how it can pull you above the “visibility line”, increasing awareness even with a limited budget. - [LinkedIn Strategies for Generating New Leads](https://www.qualified.com/plus/articles/linkedin-strategies-for-generating-new-leads): Mandy McEwen, CEO and Founder of Mod Girl Marketing and Luminetics, shares valuable insights on how to optimize your LinkedIn profile and leverage the platform for generating new business leads. - [Live Customer Q+A with Tricia Gellman, CMO, Box](https://www.qualified.com/plus/articles/live-customer-q-a-with-tricia-gellman-cmo-box): Tricia joins Dan Darcy (CCO, Qualified) to share her innovative approach to pipeline generation at Box, the leading content cloud, in the Age of AI. Discover how Box is utilizing Piper the AI SDR to scale pipeline and drive unparalleled efficiency. - [Live from the Sirius Decisions Summit 2019](https://www.qualified.com/plus/articles/live-from-the-sirius-decisions-summit-2019): See what we've been up to this week with Salesforce Pardot, live from the global gathering of B2B sales and marketing pros - [Looking back on Pipeline Summit Fall '22](https://www.qualified.com/plus/articles/looking-back-on-pipeline-summit-fall-22): As we prep for our Spring ‘23 Pipeline Summit, let’s take a look at the insights and learnings from our Fall ‘22 event. - [Maintaining Human Connection in a Digital-First World](https://www.qualified.com/plus/articles/maintaining-human-connection-in-a-digital-first-world-demand-gen-visionaries-ep-108): On this episode, Dillon shares insights into human connections in a digital-first world and diversifying portfolios to reduce market risks. - [Maintaining Human Connections in a Digital-First World](https://www.qualified.com/plus/articles/maintaining-human-connections-in-a-digital-first-world): Dillon Nugent shares her insights into maintaining human connections in a digital-first world, the importance of speaking your customer's language and diversifying your portfolio to reduce market risks. - [A 20 Year Tech Veteran's Take on Global Expansion](https://www.qualified.com/plus/articles/make-it-memorable-secrets-from-a-20-year-tech-veteran-on-tackling-global-expansion): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Dave Dabbah, CMO at CleverTap. - [Make Prospecting Easier with Regie.ai](https://www.qualified.com/plus/articles/make-prospecting-easier-with-regie-ai): Rocco Savage, Head of Growth, shows us how Sales Co-Pilots and Auto-Pilot Agents can autonomously design, build, and run a prospecting workflow to more reliably book meetings. - [Make Sales Easier: The Blueprints of a Marketing Titan](https://www.qualified.com/plus/articles/make-sales-easier-the-blueprints-of-a-marketing-titan): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Dave Kellogg, Principal at Dave Kellogg Consulting. - [Make The Most Of Your Data Using Coefficient AI](https://www.qualified.com/plus/articles/make-the-most-of-your-data-using-coefficient-ai): Ben Davis, Head of Revenue at Coefficient, shows how AI can help RevOps teams get more from their data. - [Make the switch–moving from Drift to Qualified couldn't be easier](https://www.qualified.com/plus/articles/make-the-switch-moving-from-drift-to-qualified-couldnt-be-easier): No one has time to waste right now. We make the switch from Drift to Qualified as easy and hands-off as possible with our incredible customer success team. - [Making Good Decisions with Bad Data](https://www.qualified.com/plus/articles/making-good-decisions-with-bad-data): On this episode, Renee discusses the importance of knowing the key players in your organization, going from zero to one in a tech start-up, and being right vs being a good partner. - [Making Good Decisions with Bad Data](https://www.qualified.com/plus/articles/making-good-decisions-with-bad-data-rise-of-revops-ep-9): On this episode, Adam discusses the challenge of making good decisions with bad data and why it’s imperative to create a unified language across operations. - [Making Sales an Advisor to Prospects](https://www.qualified.com/plus/articles/making-sales-an-advisor-to-prospects): Learn from Luke Arno, CRO, Transcend, about how a CRO thinks about marketing strategy, and marketing with a focus on data privacy. - [Making your Website Feel Like a Virtual Concierge](https://www.qualified.com/plus/articles/making-your-website-feel-like-a-virtual-concierge): Kristi Melani shares her insights into why it's important to make your website feel like a virtual concierge, why successful marketing is people-based, and the way empathy enhances marketing. - [Marketers Shouldn't Be Order-Takers](https://www.qualified.com/plus/articles/marketers-shouldnt-be-order-takers): Learn from Heidi Bullock, CMO at Tealium about consolidating signals and sharing a point of view with sales. - [Marketing automation and CRM: How we got here](https://www.qualified.com/plus/articles/marketing-automation-how-we-got-here): Visit Qualified to learn the history of marketing automation and customer relationship management. The goal of creating a predictable selling model for B2B is here finally here. - [Marketing Automation + Piper the AI SDR Agent = the Dream Team](https://www.qualified.com/plus/articles/marketing-automation-piper-the-ai-sdr-agent-the-dream-team): Watch as we explore how Marketing Automation Platforms are integral for lead generation and why the partnership with Piper is the bridge to your future marketing motion. - [B2B Marketing Automation Terminology Explained](https://www.qualified.com/plus/articles/marketing-automation-terminology-explained): B2B Marketing and Sales terminology is confusing. Visit the Qualified blog to learn how to break down the b2b demand generation process and its associated terminology. - [Marketing automation platforms & the last mile problem](https://www.qualified.com/plus/articles/marketing-automation-the-last-mile-problem): At Qualified, we're committed to solving the Last Mile Problem presenting in every marketing automation platform. Visit our blog to learn about our solution and how we can help. - [Marketing for 100% of the Fortune 100 – Demand Gen Visionaries Ep. 50](https://www.qualified.com/plus/articles/marketing-for-100-of-the-fortune-100): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Brian Kardon, CMO of InVision - [Marketing is Chess, Not Checkers](https://www.qualified.com/plus/articles/marketing-is-chess-not-checkers): Learn from John Schneider, CMO at Betterworks about strategic experimentation and understanding different marketing levers. - [Marketing Strategies that Led to a Billion Dollar Acquisition by Splunk](https://www.qualified.com/plus/articles/marketing-strategies-that-led-to-a-billion-dollar-acquisition-by-splunk): In this week’s episode of the Demand Gen Visionaries podcast, we hear from Tom Butta, CMO of SignalFX (Now Splunk). - [Marketing Strategies to Navigate Risk, Governance, and Compliance](https://www.qualified.com/plus/articles/marketing-strategies-to-navigate-risk-governance-and-compliance): Gina Hortatsos, CMO, LogicGate, discusses the importance of risk management as a strategic necessity and shares valuable insights into governance, risk, and compliance. - [Marrying Creativity and Data to Become a $51B Business Ep. 31](https://www.qualified.com/plus/articles/marrying-creativity-and-data-to-become-a-51b-business-aws): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Rachel Thornton, VP of Global Marketing at AWS. - [Mastering Event Engagement Through Customer Stories](https://www.qualified.com/plus/articles/mastering-event-engagement-through-customer-stories): Karin Flores, VP of Strategic Events at Okta, utilizes customer stories and why they are always the greatest asset in any marketing campaign. - [Inbound vs outbound strategies explained: Mastering pipeline generation](https://www.qualified.com/plus/articles/mastering-pipeline-generation-inbound-vs-outbound-strategies-explained): Learn about how inbound and outbound efforts drive sales pipeline, and uncover how to modernize your pipeline generation strategy to maximize ROI. - [Maximizing Inbound Pipeline Generation with an AI SDR](https://www.qualified.com/plus/articles/maximizing-inbound-pipeline-generation-with-an-ai-sdr) - [Maximizing pipeline impact for a strong end of year](https://www.qualified.com/plus/articles/maximizing-pipeline-impact-for-a-strong-end-of-year): Learn 8 ways to get the most out of your pipeline generation tactics in Q4. - [Meet Piper the AI SDR](https://www.qualified.com/plus/articles/meet-piper-the-ai-sdr): Turn your website into a pipeline generation machine. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, offers, intent data, and Piper the AI SDR. - [Meet the inspiration behind Piper, the AI SDR](https://www.qualified.com/plus/articles/meet-the-inspiration-behind-piper-the-ai-sdr): Learn the inspiration behind Piper, the AI SDR, and how our very first SDR helped bring her to life. - [Meet with VIP buyers anytime, anywhere](https://www.qualified.com/plus/articles/meet-with-vip-buyers-anytime-anywhere): Instantly alert and enable sales reps to have in-the-moment conversations with VIP website visitors directly from their phone. - [Merging Brands and Minimizing Negative Impact](https://www.qualified.com/plus/articles/merging-brands-and-minimizing-negative-impact): Learn from Jean-Christophe Pitié, CMO and Chief Partner Officer, Contentsquare about the future of SEO and influencing LLMs. - [Metrics: A CMO's Best & Worst Friend – Demand Gen Visionaries Ep. 45](https://www.qualified.com/plus/articles/metrics-a-cmos-best-worst-friend): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Jay Lee, CMO of Avalara. - [Minor Personalization for Major Results: Episode 80](https://www.qualified.com/plus/articles/minor-personalization-for-major-results): On this episode, Randy shares his insights into why demand gen marketers are leading content curation and personalization drives trust. - [Mixing Up Traditional Marketing Models for Next-Gen Buyers](https://www.qualified.com/plus/articles/mixing-up-traditional-marketing-models-for-next-gen-buyers): Stephanie McCarty, CMO at Taylor Morrison, encourages her team to approach the next generation of buyers by mixing up traditional marketing models. - [Mobilizing Your Customer Base to Drive Sales](https://www.qualified.com/plus/articles/mobilizing-your-customer-base-to-drive-sales): Jordan Schenck, Chief Brand Officer at Flashfood, shares some unique strategies for mobilizing your customer base to boost sales and brand awareness even without Coca-Cola dollars. - [Moments that Matter at Scale](https://www.qualified.com/plus/articles/moments): Daniel Incandela, CMO at Reachdesk, shares his insights on the role of authenticity in marketing, moments that matter at scale, and how company values tie into marketing. - [More Bullseyes, Fewer Arrows with Tim Richards, Head of Global Sales at Nextdoor](https://www.qualified.com/plus/articles/more-bullseyes-fewer-arrows-with-tim-richards-head-of-global-sales-at-nextdoor): On this episode, Tim discusses his go-to-market fundaments, the importance of harnessing a learning mindset, and how to hit more bullseyes with fewer arrows. - [Moving With Agility as a Fortune 500](https://www.qualified.com/plus/articles/moving-with-agility-as-a-fortune-500-2): Learn from Rebecca Stone, SVP Revenue Marketing at Cisco, about moving with agility in a Fortune 500. - [Gamechanging: Natterbox's first month with Qualified](https://www.qualified.com/plus/articles/natterbox-first-month-conversational-marketing): With a 300% increase in MQLs year-over-year after one month, Natterbox was sold. Listen in on their best practices here. - [Navigating a recession: 5 key strategies from today's top CMOs](https://www.qualified.com/plus/articles/navigating-a-recession-5-key-strategies-from-todays-top-cmos): Tough times don't last, tough people do. Hear from today's top marketing leaders on how to navigate challenging economic times. - [The New School Demand Gen Mindset at G2 – Demand Gen Visionaries Ep. 5](https://www.qualified.com/plus/articles/new-podcast-the-new-school-demand-gen-mindset-at-g2): In this week’s episode of the Demand Gen Visionaries podcast, G2 CMO Ryan Bonnici shares what it takes to build a marketing machine. - [NextGen Healthcare generates $7.5M in influenced pipeline with Piper the AI SDR](https://www.qualified.com/plus/articles/nextgen-healthcare-generates-7-5m-in-influenced-pipeline-with-piper-the-ai-sdr): Learn how Piper the AI SDR fills the gaps on NextGen Healthcare's team and generates pipeline around the clock. - [No AI SDRs? 8 ways you compromise pipeline generation](https://www.qualified.com/plus/articles/no-ai-sdrs-8-ways-you-compromise-pipeline-generation): Without AI SDRs, teams struggle with slow outreach and follow-ups, SDR burnout and churn, leads lost after-hours and more. Learn how AI SDRs solve these costly pipeline problems. - [The Next Generation of Account-Based Marketing – Ep. 8](https://www.qualified.com/plus/articles/no-forms-no-spam-no-cold-calls-the-next-generation-of-abm): In this week’s episode of the Demand Gen Visionaries podcast, we hear from Latane Conant, CMO of 6sense. - [No More Mass Marketing: Precision Wins](https://www.qualified.com/plus/articles/no-more-mass-marketing-precision-wins): Learn from Suzanne Behrens, CMO at Granicus, about using AI to enhance precision marketing and to target higher prospects. - [A 3-time CMO’s Approach to Demand Gen Ep. 40](https://www.qualified.com/plus/articles/no-silver-bullet-a-3-time-cmos-approach-to-demand-gen): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Susan Ganeshan, CMO at Granicus. - [Not Taking Risks is Risky](https://www.qualified.com/plus/articles/not-taking-risks-is-risky): Learn from Armen Najarian, CMO at Sift, about creating a category and leveraging word of mouth. - [Novo Nordisk, a leader in global healthcare, selects Qualified](https://www.qualified.com/plus/articles/novo-nordisk-a-leader-in-global-healthcare-selects-qualified): Novo Nordisk chooses Qualified as they lean further into a digital transformation. - [Qualified recognized as #1 Bay Area Best Place to Work](https://www.qualified.com/plus/articles/number-1-best-place-to-work-in-the-bay-area): We’re excited to share that Qualified is the winner of the San Francisco Business Times and Silicon Valley Business Journal's 2021 Best Places to Work award. - [Office Hours with Dan Darcy, Chief Customer Officer, Qualified](https://www.qualified.com/plus/articles/office-hours-with-dan-darcy-chief-customer-officer-qualified): Dive into the mind of Dan Darcy, our Chief Customer Officer, and learn his strategies for ramping up customer support when they need it most. - [Piperfest '25 Opening Keynote: Welcome to the Agentic Marketing Era](https://www.qualified.com/plus/articles/opening-keynote-welcome-to-the-agentic-marketing-era): Watch as we explore the agentic marketing revolution and reveal Piper Spotlight, the bespoke selling strategy that puts Piper the AI SDR Agent at the forefront of this movement. - [Operationalize: The New AI Marketing Funnel](https://www.qualified.com/plus/articles/operationalize-the-new-ai-marketing-funnel): Gain next-generation marketing funnel strategies tailored for the AI era with Qualified’s CEO Kraig Swensrud and CMO Maura Rivera. Download the AI Marketing Funnel to identify what areas in your operations need to be future-proofed for the new era of B2B marketing. - [Optimizing ROI with the Right Marketing Mix](https://www.qualified.com/plus/articles/optimizing-roi-with-the-right-marketing-mix): Grant Johnson shares insights on prioritizing ROI and tailoring your marketing mix, as well as the value of exploring new tools and strategies for your marketing approach. - [Orchestrate Your Entire Sales Process with Salesloft AI](https://www.qualified.com/plus/articles/orchestrate-your-entire-sales-process-with-salesloft-ai): Kristin Swindle, Manager, Enterprise Sales Engineering, shows us how Salesloft AI, including their new product Rhythm, can be the AI co-pilot sellers need to be more effective. - [Organic Marketing for Long Lasting Results](https://www.qualified.com/plus/articles/organic-marketing-for-long-lasting-results): Micheline Nijmeh shares her insights into why organic marketing pulls in better quality leads, the importance of educating your customer, and why your website is the face of your company. - [Our approach to Content Marketing: Conversational](https://www.qualified.com/plus/articles/our-approach-to-content-marketing-conversational): Here's our journey to how we launched our content marketing book, the conversational way! - [Our Salesforce connections go way back](https://www.qualified.com/plus/articles/our-salesforce-connections-go-way-back): Qualified’s DNA is Salesforce Blue. Read on to learn about our special journey with Salesforce. - [Outbound Marketing Still Works](https://www.qualified.com/plus/articles/outbound-marketing-still-works): On this episode, Eric shares his insights about outbound marketing, the critical role that websites play, and why relevance is king in all cold outreach. - [The SMB Market: $1.3B in ARR with a New Demand Gen Playbook Ep. 39](https://www.qualified.com/plus/articles/owning-the-smb-market-1-3b-in-arr-with-a-new-demand-gen-playbook): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Jamie Domenici, CMO at LogMeIn - [Pardot lead scoring just got supercharged](https://www.qualified.com/plus/articles/pardot-lead-scoring-just-got-a-supercharge): Now use Salesforce Pardot prospect data such as score and grade to qualify sales-ready leads for immediate conversations - [Part 3: Top CMOs Share Their Uncuttable Demand Gen Budget Items Ep. 41](https://www.qualified.com/plus/articles/part-3-top-cmos-share-their-uncuttable-demand-gen-budget-items): This is part three in our mini-series. Tune in to hear from marketing leaders as they reveal the budget items they can’t live without. - [Part 4: Top CMOs Share Their Uncuttable Demand Gen Budget Items Ep. 51](https://www.qualified.com/plus/articles/part-4-top-cmos-share-their-uncuttable-demand-gen-budget-items): This is part four in our mini-series. Tune in to hear from marketing leaders as they reveal the budget items they can’t live without. - [Part 5: Top CMOs Share Their Uncuttable Demand Gen Budget Items Ep. 67](https://www.qualified.com/plus/articles/part-5-top-cmos-share-their-uncuttable-demand-gen-budget-items): This is part five in our mini-series. Tune in to hear from marketing leaders as they reveal the budget items they can’t live without. - [Part 6: Top CMOs Share Their Uncuttable Demand Gen Budget Items Ep. 78](https://www.qualified.com/plus/articles/part-6-top-cmos-share-their-uncuttable-demand-gen-budget-items): This is part six in our mini-series. Tune in to hear from marketing leaders as they reveal the budget items they can’t live without. - [Part 7: Top CMOs Share Uncuttable Demand Gen Items Ep. 88](https://www.qualified.com/plus/articles/part-7-top-cmos-share-their-uncuttable-demand-gen-budget-items): This is part seven in our mini-series. Tune in to hear from marketing leaders as they reveal the budget items they can’t live without. - [People Churn From Products, Not From Brands](https://www.qualified.com/plus/articles/people-churn-from-products-not-from-brands): Learn from Steve Rotter, CMO at DeepL, about the value of brand, and pushing your point of view over your product. - [Personalization in the Age of AI](https://www.qualified.com/plus/articles/personalization-in-the-age-of-ai): Join marketing leaders from ROI DNA Surj Gish and Juanita Baker to discover how to adopt AI thoughtfully and prioritize human customer experiences. - [Pilot, Prove, Scale](https://www.qualified.com/plus/articles/pilot-prove-scale): Learn from Niki Hall, CMO at Five9, about bringing customer insights into the overall business strategy. - [Pipeline Heroes ft. FreshBooks](https://www.qualified.com/plus/articles/pipeline-heroes-ft-freshbooks): Learn how FreshBooks approaches segmenting large audiences on their high-traffic website and leverages data insights and tools like the Pipeline Cloud to create a hyper-personalized buyer journey that converts. - [Pipeline Power Hour Fall '22](https://www.qualified.com/plus/articles/pipeline-power-hour-fall-22): Get ready for an hour of back-to-back masterclasses from some of the best in tech on the channels we’re all trying to perfect, hosted by B2B marketing Ian Faison. - [Pipeline Power Hour: Marketing, Fall '23](https://www.qualified.com/plus/articles/pipeline-power-hour-marketing-fall-23): Get ready for an hour of back-to-back masterclasses from some of the best in tech on the channels we’re all trying to perfect, hosted by our VP of Demand Gen, Sarah McConnell. - [Pipeline Power Hour: Marketing, Summer '23](https://www.qualified.com/plus/articles/pipeline-power-hour-marketing-summer-23): Get ready for an hour of back-to-back masterclasses from some of the best in tech on the channels we’re all trying to perfect, hosted by B2B marketing legend Matt Heinz. - [Pipeline Power Hour: Sales, Fall '23](https://www.qualified.com/plus/articles/pipeline-power-hour-sales-fall-23): Buckle up for five masterclasses on sales strategies your team needs to be successful in this challenging market. - [Pipeline Power Hour: Sales, Summer '23](https://www.qualified.com/plus/articles/pipeline-power-hour-sales-summer-23): Buckle up for five masterclasses on sales strategies your team needs to be successful in this challenging market. - [Pipeline Power Hour, Spring 2023](https://www.qualified.com/plus/articles/pipeline-power-hour-spring-2023): Join Ian Faison, Founder & CEO of Caspian Studios, and five pipeline powerhouses in back to back quick hit sessions where they’ll share their playbooks, hot takes, and best secrets in key marketing channels. - [Pipeline-boosting tips for demand generation strategy](https://www.qualified.com/plus/articles/pipeline-producing-tips-from-4-demand-gen-legends): We asked four CMOs, “What are your most reliable demand programs?” Visit the Qualified Blog to learn pipeline-producing tips from the experts to improve your demand generation strategy. - [Pipeline Summit '22 Recap](https://www.qualified.com/plus/articles/pipeline-summit-22-recap): Did you catch Pipeline Summit live? Enjoy some of our favorite moments from our event, and stream all of the sessions now on Qualified+. - [Pipeline Summit AI Recap](https://www.qualified.com/plus/articles/pipeline-summit-ai-recap): Catch up on all the best moments from our fall event, Pipeline Summit AI, and hear how marketing leaders are using AI to generate more pipeline. - [Spring '23 Pipeline Summit Recap](https://www.qualified.com/plus/articles/pipeline-summit-spring-23-recap): Our Spring '23 Pipeline Summit is in the books! Catch up on all of the incredible insights from the event and stream each session now on Qualified+. - [Piper 2025](https://www.qualified.com/plus/articles/piper-2025): Watch as we explore the AI Marketing Funnel with Piper the AI SDR at the forefront, unveil groundbreaking product innovations, and connect with customers to learn why they’re so excited about Piper in the coming year. - [Piper 2025 Product Reveal & Demonstration](https://www.qualified.com/plus/articles/piper-2025-product-reveal-demonstration): Let’s deep dive into Piper 2025. In this “can’t miss” session, we look closely at Piper the AI SDR’s newest features and why they’re so valuable for B2B marketers. Plus, we drill into the product to show you how it all works. - [Piper Demo Day Live!](https://www.qualified.com/plus/articles/piper-demo-day-live): Catch all the magic moments from our executive briefing series as we consider the future of inbound and uncover a faster, more efficient way to generate pipeline with Piper the AI SDR. - [Piper Email Demo](https://www.qualified.com/plus/articles/piper-email-demo): In this end-to-end demo, we spotlight three key marketing use cases and showcase how Piper can intelligently follow up with and nurture inbound leads to boost pipeline. - [Piper Email Product Demonstration](https://www.qualified.com/plus/articles/piper-email-product-demonstration): In this end-to-end demo, we spotlight three key marketing use cases and showcase how Piper can intelligently follow up with and nurture inbound leads to boost pipeline. - [Piper for Slack](https://www.qualified.com/plus/articles/piper-for-slack): In the era of agentic marketing, AI SDR agents are here to stay. Now, you can collaborate with Piper the AI SDR Agent directly in Slack to unlock team productivity and potential. - [Piper Goals Demo](https://www.qualified.com/plus/articles/piper-goals-demo): Piper Goals help Piper hit her pipeline targets, 24x7. This is what drives her behavior and makes her so powerful as an AI SDR. - [Piper the AI SDR: Product Overview](https://www.qualified.com/plus/articles/piper-the-ai-sdr-product-overview): Meet a whole new way to grow inbound pipeline with one powerful platform and Piper—the world’s #1 AI SDR - [Piperfest '24](https://www.qualified.com/plus/articles/piperfest): In this three-hour virtual event, we celebrated all things Piper the AI SDR, including a brand new product announcement with Piper Email, customer stories, playbooks, thought leadership, and more. - [Piperfest '25](https://www.qualified.com/plus/articles/piperfest-25): How are AI agents transforming pipeline generation? Join us as we celebrate the agentic marketing movement and reveal some major new innovations for Piper the AI SDR Agent. - [Piper's Top Pipeline Plays](https://www.qualified.com/plus/articles/pipers-top-pipeline-plays): Now that you know who Piper is and what she can do, learn how the magic comes together for our customers and meet their versions of Piper as they take you through their best plays. - [How ThoughtSpot Became a $2 Billion Unicorn in 5 Years Ep. 1](https://www.qualified.com/plus/articles/podcast-how-thoughtspot-became-a-2-billion-unicorn-in-5-years): In this episode of the Demand Gen Visionaries Podcast, ThoughtSpot CMO Scott Holden shares his demand gen playbook. - [Marketing Trends Spotlights Qualified | Marketing Trends Podcast](https://www.qualified.com/plus/articles/podcast-marketing-trends-spotlights-qualified): Listen in as our co-founders talk with the Marketing Trends team about Conversational Marketing and why they created Qualified - [Poly, the Voice and Video Leader, selects Qualified](https://www.qualified.com/plus/articles/poly-selects-qualified): As businesses embrace remote work, Poly selects Qualified as their conversational sales & marketing solution. - [Pouncing 101–tips & tricks with Brittney](https://www.qualified.com/plus/articles/pouncing-101-tips-tricks-with-brittney): Join Brittney from the Customer Education team and learn about the art of the pounce, and how to keep your teams motivated when initiating conversations on your website. - [Predictions from the Godfather of Marketing Automation Ep. 17](https://www.qualified.com/plus/articles/predictions-for-the-future-from-the-godfather-of-marketing-automation): In this week's episode of the Demand Gen Visionaries podcast, we're joined by Adam Blizter, EVP at Salesforce. - [Preparing for the Future of Content](https://www.qualified.com/plus/articles/preparing-for-the-future-of-content): On this episode Jason shares his insights on preparing for the future of content, the benefits of long-term thinking in marketing, and having intention behind the content you create. - [Prioritizing Early to Unlock Opportunities Later](https://www.qualified.com/plus/articles/prioritizing-early-to-unlock-opportunities-later): On this episode, Karan discusses RevOps’ unique perspective on data, why he thinks spreadsheets can be dangerous, and why he thinks RevOps is the connective tissue of a company. - [Prioritizing ROI within your marketing mix](https://www.qualified.com/plus/articles/prioritizing-roi-within-your-marketing-mix): We spoke with Grant Johnson, CMO of Billtrust, about prioritizing ROI within your marketing channels on this week's episode of Demand Gen Visionaries. - [Prioritizing the Digital Customer Experience](https://www.qualified.com/plus/articles/prioritizing-the-digital-customer-experience): On this episode, Kevin shares prioritizing the digital customer experience, maintaining a singular focus to maximize your productivity, and the power of brand ambassadorship. - [Product Workshop: Let's Configure Piper](https://www.qualified.com/plus/articles/product-workshop-lets-configure-piper): In this demo, we go “behind the gear” and show you how it all works. See how Piper the AI SDR is configured within the Qualified application and explore the power of our newest product: AI Email. - [Pushing the Envelope in Marketing](https://www.qualified.com/plus/articles/pushing-the-envelope-in-marketing): Learn from Allison Breeding, CMO, Apptio, an IBM Company, about experimenting and pushing the envelope in marketing. - [Putting a Price on Digital Labor](https://www.qualified.com/plus/articles/putting-a-price-on-digital-labor): Manny Medina, Founder of Outreach and CEO at Paid, shares his pricing frameworks for AI agents, and what it means to assign value to digital labor in this agentic era. - [Qualified achieves SOC2 Type II Certification](https://www.qualified.com/plus/articles/qualified-achieves-soc2-type-ii-certification): We're pleased to announce that Qualified has achieved SOC2 Type II, one of the highest levels of security, compliance, and trust. - [Qualified AI Conversations Demo](https://www.qualified.com/plus/articles/qualified-ai-conversations-demo): Tap into the perfect combination of AI and SDRs. With AI Conversations, you can turbocharge live chat to grow your pipeline, not your payroll. - [Qualified AI Meetings Demo](https://www.qualified.com/plus/articles/qualified-ai-meetings-demo): Book more meetings with qualified buyers right on your website. In just a few clicks, sales reps have packed calendars with their best accounts. Say goodbye to scheduling snafus and hello to more pipeline. - [Qualified AI Offers Demo](https://www.qualified.com/plus/articles/qualified-ai-offers-demo): See how Qualified AI Offers can surface relevant marketing offers across your website and capture more leads, automatically. - [Qualified announces Dreamforce ‘22 sponsorship](https://www.qualified.com/plus/articles/qualified-announces-dreamforce-22-sponsorship): Are you getting as excited for Dreamforce as we are? - [Qualified Anywhere: Digital sales tools for a digital-first world](https://www.qualified.com/plus/articles/qualified-anywhere-digital-sales-tools-for-a-digital-first-world): With Qualified’s mobile and desktop apps, reps can connect with their most valuable buyers, no matter the time or place. - [Qualified at B2B Marketing Exchange: Next Level ABM](https://www.qualified.com/plus/articles/qualified-at-b2b-marketing-exchange-next-level-abm): Qualified made a splash with Dremio at B2BMX, the connecting point for targeting and segmentation strategies. - [The Qualified Autumn ‘20 Release is here!](https://www.qualified.com/plus/articles/qualified-autumn-20-is-here): Here’s a roundup of the latest and greatest features, hot off the press from the Qualified product team. - [The Qualified Autumn ‘22 Release is Here](https://www.qualified.com/plus/articles/qualified-autumn-22): Here’s a roundup of the latest innovations, hot off the press from the Qualified product team! - [Qualified closes fiscal year strong with 400% revenue growth](https://www.qualified.com/plus/articles/qualified-closes-year-strong-with-400-yoy-revenue-growth): Qualified finished off our Fiscal Year 2022 on January 31st—it was an incredible year of growth across every facet of our business. - [Qualified welcomes Eric Sikola as President & CRO](https://www.qualified.com/plus/articles/qualified-com-welcomes-eric-sikola-as-president-and-chief-revenue-officer): We’re thrilled to have Eric join our executive team to help lead us to the next phase of growth. - [Qualified customers share their top tips to try in 2023](https://www.qualified.com/plus/articles/qualified-customers-share-their-top-tips-to-try-in-2023): Our customers had a big year in 2022, and they're sharing their best practices and tips to bring into 2023 to generate more pipeline than ever. - [Qualified for Salesforce Pardot in 90 seconds](https://www.qualified.com/plus/articles/qualified-for-salesforce-pardot-in-90-seconds): Watch this video and discover how you can engage with your hottest prospects and generate more pipeline for your business. - [Qualified for Salesforce Pardot product overview](https://www.qualified.com/plus/articles/qualified-for-salesforce-pardot-product-overview): Learn everything you can do with the power of Qualified's conversational marketing solution on the World's #1 CRM - [6 key Qualified for Slack use cases](https://www.qualified.com/plus/articles/qualified-for-slack): Instantly alert key stakeholders of high-value website visitors directly inside Slack - [Introducing Qualified for ZoomInfo](https://www.qualified.com/plus/articles/qualified-for-zoominfo): Leverage the power of ZoomInfo's B2B Intelligence platform to deliver a hyper-personalized sales experience. - [Qualified named Momentum Leader by G2 – Spring '23](https://www.qualified.com/plus/articles/qualified-named-momentum-leader-by-g2-spring-23): We’re thrilled to share that we were named a momentum leader in 44 G2 reports, check out the reports and see how we compare. - [Qualified named #1 Momentum Leader by G2 for Winter '23](https://www.qualified.com/plus/articles/qualified-named-number-one-momentum-leader-by-g2-winter-23): We’re thrilled to share that we were named #1 in 40 G2 reports, check out the reports and see how we compare. - [Qualified named Platinum Sponsor of Dreamforce '21](https://www.qualified.com/plus/articles/qualified-named-platinum-sponsor-of-dreamforce-21): Trailblazing the future of selling alongside Salesforce at Dreamforce. - [Qualified Experiences: A tool for digital marketers](https://www.qualified.com/plus/articles/qualified-on-qualified-experiences-a-dream-tool-for-digital-marketers): Learn how our Demand Gen team uses the Qualified platform to increase pipeline and power customer conversations to close deals. - [How Qualified supports the new digital journey](https://www.qualified.com/plus/articles/qualified-on-qualified-how-qualified-supports-the-new-digital-journey): Learn how our Demand Gen team uses the Qualified platform to increase pipeline and power customer conversations to close more deals. - [Qualified on Qualified: Piper Email Best Practices](https://www.qualified.com/plus/articles/qualified-on-qualified-piper-email-best-practices): At Qualified, we've been using Piper Email to generate more pipeline and we’ve learned a ton along the way. Watch as we discuss best practices to help you hit the ground running. - [Qualified on Qualified Webinars](https://www.qualified.com/plus/articles/qualified-on-qualified-webinars): Join Qualified's marketing leaders and customers for in-depth looks at how to get the most pipeline out of the Qualified platform and Piper the AI SDR. - [Qualified Pipeline Summit](https://www.qualified.com/plus/articles/qualified-pipeline-summit): Hear from B2B marketing leaders on how to approach pipeline generation the modern way. - [Qualified raises $12M Series A financing](https://www.qualified.com/plus/articles/qualified-raises-12m-series-a-financing): We’re excited to share we just closed a $12M Series A financing, led by Norwest Venture Partners, Redpoint, and Salesforce. - [Qualified raises $5M to fuel Conversational Marketing vision](https://www.qualified.com/plus/articles/qualified-raises-5-million-to-fuel-conversational-marketing-vision): We’re excited to announce that we’ve closed a Seed Round of Financing with Redpoint Ventures and Salesforce Ventures. - [Qualified raises $51 Million Series B](https://www.qualified.com/plus/articles/qualified-raises-51-million-series-b-led-by-salesforce-ventures): Today we’re excited to announce our latest round of financing, led by Salesforce with participation from Norwest and Redpoint! - [Qualified raises $95M in Series C funding](https://www.qualified.com/plus/articles/qualified-raises-95m-series-c-to-become-the-pipeline-cloud-for-salesforce): Today we’re excited to announce our latest round of financing, led by new investment partners Sapphire and Tiger Global. - [Qualified recognized as #1 Best Place to Work](https://www.qualified.com/plus/articles/qualified-recognized-as-1-best-place-to-work-in-the-bay-area): In addition to the Best Place to Work, we're excited to share we won the Wellness award! - [Say Hello to Qualified Spring '21](https://www.qualified.com/plus/articles/qualified-spring-21): Here’s a roundup of the latest and greatest features, hot off the press from the Qualified product team. - [Qualified Summer ‘20 Has Arrived!](https://www.qualified.com/plus/articles/qualified-summer-20-has-arrived): Here’s a roundup of the latest and greatest features, hot off the press from the Qualified product team. - [Bill Patterson Joins as Board of Directors Observer](https://www.qualified.com/plus/articles/qualified-welcomes-bill-patterson-salesforce-evp-and-gm-crm-as-board-of-directors-observer): We’re thrilled to announce that Bill Patterson, a 20 year CRM expert and Salesforce Sales Cloud leader, is joining the Qualified family. - [Qualified welcomes Dan Darcy as CCO](https://www.qualified.com/plus/articles/qualified-welcomes-dan-darcy-as-chief-customer-officer): We’re thrilled to welcome longtime Salesforce leader Dan Darcy to our executive team. - [Sarah Franklin Joins as Board of Directors Observer](https://www.qualified.com/plus/articles/qualified-welcomes-salesforce-cmo-sarah-franklin-as-board-of-directors-observer): We’re excited to announce that the original Salesforce Trailblazer, Sarah Franklin, is joining the Qualified family. - [Qualified Welcomes Theresa Ludvigson as SVP of People](https://www.qualified.com/plus/articles/qualified-welcomes-salesforce-culture-and-onboarding-legend-theresa-ludvigson-as-svp-of-people-2): We’re thrilled to announce that Theresa Ludvigson, a 15-year Salesforce leader, is joining the Qualified family. - [Qualified welcomes Robert Zimmermann as CRO](https://www.qualified.com/plus/articles/qualified-welcomes-salesforce-legend-robert-zimmermann-as-chief-revenue-officer): Today we’re excited to announce that 18-year Salesforce executive Robert Zimmermann is joining our leadership team. - [The Qualified Winter ‘23 release is here](https://www.qualified.com/plus/articles/qualified-winter-23): Here’s a roundup of the latest innovations, hot off the press from the Qualified product team! - [Qualified's AI Trust & Safety commitment](https://www.qualified.com/plus/articles/qualifieds-ai-trust-safety-commitment): In light of the recent Executive Order outlining AI governance in the United States, we'd like to revisit our commitment to responsible AI. - [A Guide to Conversational Sales](https://www.qualified.com/plus/articles/qualifieds-guide-to-conversational-sales): "Conversational selling is the strategy of selling through website chat, text, Twitter DMs, or any other real-time, text-based medium. Better understand how you can use it, and its benefits with this guide. " - [Qualified's ultimate guide to Dreamforce](https://www.qualified.com/plus/articles/qualifieds-ultimate-guide-to-dreamforce): Whether it's your first or twentieth Dreamforce, there's a lot to keep in mind when planning and packing. Luckily, we're Dreamforce experts. - [Qualified’s ultimate guide to streaming Dreamforce on Salesforce+](https://www.qualified.com/plus/articles/qualifieds-ultimate-guide-to-streaming-dreamforce-on-salesforce): Can't make it to San Francisco for Dreamforce? No problem. Salesforce+ has you covered. - [Real-time: The new expectation for buyers](https://www.qualified.com/plus/articles/real-time-the-new-expectation-for-buyer): Just a few years ago it felt normal that we had to wait, but today when we want something, we expect it to happen in real-time. - [Qualified closes with 800% revenue growth](https://www.qualified.com/plus/articles/record-breaking-year-800-percent-growth): As FY21 wraps up, we celebrate big milestones and the success of our customers and our company. - [Redefining Shared Experiences – Demand Gen Visionaries Ep. 68](https://www.qualified.com/plus/articles/redefining-shared-experiences): On this episode, Anthony takes us behind the scenes on Hopin’s explosive growth, how he’s redefining webinars, and why he believes every company needs to start acting like a media company. - [Redefining the handshake between sales and marketing](https://www.qualified.com/plus/articles/redefining-the-handshake-between-sales-and-marketing): Alignment is nice, but full integration between your sales and marketing teams is not only possible, it's necessary for modern revenue teams to thrive. Learn how Qualified helps. - [Reduce Revenue Leak with Purpose-Driven Marketing](https://www.qualified.com/plus/articles/reduce-revenue-leak-with-purpose-driven-marketing): Kyle Coleman, CMO at Clari, and Devin Reed, Head of Content at Clari share how to reduce revenue leak with purposeful marketing strategies. - [Refreshing Your Qualified Org: Part One](https://www.qualified.com/plus/articles/refreshing-your-qualified-org-part-one): As an executive, you may not have a hands-on view of your Qualified org. Learn 3 key ways to refresh Qualified and empower your teams. - [Refreshing Your Qualified Org: Part Three](https://www.qualified.com/plus/articles/refreshing-your-qualified-org-part-three): As a sales leader, you are tasked with connecting the dots between your initiatives and your team–learn how to achieve more quarter-over-quarter by refreshing your Qualified Org. - [Refreshing Your Qualified Org: Part Two](https://www.qualified.com/plus/articles/refreshing-your-qualified-org-part-two): As a Qualified Admin, you have a hands-on view of your Qualified org. Learn 3 key ways to refresh Qualified and step into your role as a power-user. - [Replacing Anecdotes with Data](https://www.qualified.com/plus/articles/replacing-anecdotes-with-data): On this episode, Mark talks about being the sole RevOps team member at his startup, and how he collaborates with sales and marketing teams. - [Report: Build A Weekly Pipeline Council](https://www.qualified.com/plus/articles/report-build-a-weekly-pipeline-council): Get a streamlined reporting framework for team alignment and goal tracking with Ali Jawin, Marketing Leader, and Qualified’s VP of Demand Generation, Sarah McConnell. Download the Pipeline Council Sheet and Slides to build your own framework. - [RevOps Isn't New](https://www.qualified.com/plus/articles/revops-isnt-new): On this episode, Jamie believes that revenue operations have been around for a long time, but we haven’t always called it “RevOps.” He describes how investing in your RevOps team will result in a great ROI, and how to focus on what really matters when building your bottom line. - [Rigorous Testing to Go Viral](https://www.qualified.com/plus/articles/rigorous-testing-to-go-viral): Learn from Gaurav Agarwal, COO and Revenue Leader at ClickUp, about testing content to go viral and keeping up with generational formats to stay relevant. - [Rise of the AI Workforce](https://www.qualified.com/plus/articles/rise-of-the-ai-workforce): How did we go from generating LinkedIn posts to onboarding AI Workers? Aaron Levie, CEO of Box, joins us to discuss the AI Workforce and what's next in the workplace. - [Rise of the Anonymous Buyer](https://www.qualified.com/plus/articles/rise-of-the-anonymous-buyer): B2B buying has forever changed—this book will help you get to know a new breed of buyer, understand how to best engage with them (and when), and create a best-in-class buying journey. - [How to gather signals of buying intent, right on your website](https://www.qualified.com/plus/articles/rise-of-the-anonymous-buyer-how-to-gather-signals-of-buying-intent-right-on-your-website): B2B buying has changed. Get to know this new, anonymous buyer, and how to create the perfect buyer journey for them. - [ROI of Everything: The Playbook of a 4-time Tech CMO Ep. 28](https://www.qualified.com/plus/articles/roi-of-everything-the-playbook-of-a-4-time-tech-cmo): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Grant Johnson, CMO at Emburse. - [How to use B2B Intent Data](https://www.qualified.com/plus/articles/sales-intent-data): See how your business can use intent data to better analyze prospect's behavior across your website. - [Introducing Salesforce AppExchange Chat](https://www.qualified.com/plus/articles/salesforce-appexchange-chat): The Salesforce AppExchange Chat program is now live with a select list of pilot partners. Read on to see what all the buzz is about! - [Salesforce launches AppExchange Chat for customers](https://www.qualified.com/plus/articles/salesforce-launches-appexchange-chat-powered-by-qualified): We’re excited to announce that Qualified has collaborated with Salesforce to build AppExchange Chat! - [Salesforce Pardot Panel: The Future of B2B Marketing](https://www.qualified.com/plus/articles/salesforce-pardot-panel-the-future-of-b2b-marketing): We joined Pardot's "Future of B2B Marketing" Panel to talk about everything from AI to ABM. Here are the highlights. - [Salesforce Trailblazer Spotlight: Andrea Tarrell](https://www.qualified.com/plus/articles/salesforce-trailblazer-spotlight-andrea-tarrell): We sat down with Salesforce MVP and Pardot pro Andrea Tarrell to get the scoop on the latest trends in B2B and Conversational Marketing. - [Salesforce Trailblazer Spotlight: Casey Cheshire](https://www.qualified.com/plus/articles/salesforce-trailblazer-spotlight-casey-cheshire): Listen in as B2B marketing expert Casey Cheshire talks about Salesforce Pardot and the promise of Conversational Marketing. - [Salesforce Trailblazer Spotlight: Jennifer Schneider](https://www.qualified.com/plus/articles/salesforce-trailblazer-spotlight-jennifer-schneider): Hear what Salesforce superstar Jennifer Schneider has to say about the world of B2B Marketing and Conversational Marketing. - [Salesforce Trailblazer Spotlight: Tigh Loughhead](https://www.qualified.com/plus/articles/salesforce-trailblazer-spotlight-tigh-loughhead): We sat down with Salesforce MVP Tigh Loughhead to talk about all things Pardot and Conversational Marketing. - [Salesforce Entrepreneur Spotlight with Qualified Founders Kraig & Sean](https://www.qualified.com/plus/articles/salesforce-trailblazing-entrepreneur-spotlight-qualified-co-founders-kraig-sean): Recently our two founders were featured in "Trailblazing Entrepreneurs to Know," an ebook and video series by Salesforce - [Say hello to Piper the AI SDR](https://www.qualified.com/plus/articles/say-hello-to-piper-your-new-ai-sdr): On a mission to generate pipeline 24x7, Piper is the new SDR at the top of your leaderboard. Today, we unveiled Piper at our big launch event. Watch all the highlights from our event in under 7 minutes here. - [Say hello to Qualified AI Conversations, now with AI Copilot](https://www.qualified.com/plus/articles/say-hello-to-qualified-ai-conversations-now-with-ai-copilot): Tap into the perfect combination of AI and SDRs to grow your pipeline, not your payroll. - [Say Hello to Qualified Autumn ‘19](https://www.qualified.com/plus/articles/say-hello-to-qualified-autumn-19): New features give Qualified customers a deeper integration with Salesforce and more control over Conversational Marketing experiences. - [Say Hello to Qualified Summer '21](https://www.qualified.com/plus/articles/say-hello-to-qualified-summer-21): Here’s a roundup of the latest and greatest features, hot off the press from the Qualified product team. - [Say Hello to Qualified Winter ‘22](https://www.qualified.com/plus/articles/say-hello-to-qualified-winter-22): We're excited to share the latest features from the Qualified product team in Winter '22. Visit our blog to learn about our new features aimed at boosting pipeline generation and more. - [Say Hello to Spring ‘20](https://www.qualified.com/plus/articles/say-hello-to-spring-20): Qualified's Spring '20 release is here! From powerful analytics to a new Slack integration, you won't want to miss this exciting release. - [Scale Faster with Tribble AI Autonomous Agents](https://www.qualified.com/plus/articles/scale-faster-with-tribble-ai-autonomous-agents): Sunil Rao, Founder & CEO at Tribble, shows us how Autonomous AI Agents can integrate into your systems and learn from your data. - [Scaling Audience Engagement for the Fortune 500 Ep. 27](https://www.qualified.com/plus/articles/scaling-audience-engagement-for-the-fortune-500): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Leela Srinivasan, CMO at SurveyMonkey. - [Scaling Demand Generation to Build the Next Unicorn Ep. 25](https://www.qualified.com/plus/articles/scaling-demand-generation-to-build-the-next-unicorn): In this week's episode of the Demand Gen Visionaries podcast, we're joined by Jamie Grenney, CMO at OwnBackup - [Scaling Success: Breaking Down Organizational Silos](https://www.qualified.com/plus/articles/scaling-success-breaking-down-organizational-silos): Andy Nester, CMO at Firstup, breaks down organizational silos and how that helps scale success for businesses. - [Scaling the $9.5B Rocket Ship – Demand Gen Visionaries Ep. 55](https://www.qualified.com/plus/articles/scaling-the-9-5b-rocketship): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Kady Srinivasan, SVP Global Head of Marketing at Klaviyo. - [Scrappy, Out of Home Marketing Strategies for CMOs](https://www.qualified.com/plus/articles/scrappy-out-of-home-marketing-strategies-for-cmos): Shafqat Islam shared how his team at Optimizely is getting scrappy and spending less when it comes to their marketing strategies. - [What are SDR agents and what do they do?](https://www.qualified.com/plus/articles/sdr-agent): SDR agents are revolutionizing AI pipeline generation. Learn more about how these agents work to drive scalable, cost-efficient pipeline. - [Search: Don’t Throw the Baby Out With the Bathwater](https://www.qualified.com/plus/articles/search-dont-throw-the-baby-out-with-the-bath-water): Learn from Putney Cloos, CMO at Bombora, about how to best leverage PR and how she uses AI as a thought partner. - [How Sendoso's SDR team saves 10 hours a week with Piper the AI SDR](https://www.qualified.com/plus/articles/sendoso-saves-10-hours-per-week-with-piper): Learn how Sendoso saves their BDRs 15-20% selling time per week with Piper the AI SDR on the front lines. - [Small Team, Strong Network](https://www.qualified.com/plus/articles/small-team-strong-network): On this episode, Todd describes how to organize your startup for success, and how to make RevOps reflect your go-to-market strategy. He also dives into which decision-makers are most important in his process. - [Smart Marketing with a Sales Perspective](https://www.qualified.com/plus/articles/smart-marketing-with-a-sales-perspective): Dan Verley shares his insights into achieving sales and marketing alignment, why having curated content that is easily digestible is important, and why marketing is an invaluable tool when paired with the needs of the organization. - [Speed to Lead with Kraig Swensrud | Sales Enablement Podcast with Andy Paul](https://www.qualified.com/plus/articles/speed-to-lead-with-kraig-swensrud-on-the-sales-enablement-podcast): Qualified's CEO, Kraig Swensrud, shares how Conversational Selling is transforming B2B buyer engagement on the Sales Enablement Podcast - [Investing in Your Website: Episode 74](https://www.qualified.com/plus/articles/spend-smart-by-investing-in-your-website): On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is in her DNA, and shares her favorite campaigns. - [Spotlight on Marketing: The Creator-led Growth Blueprint](https://www.qualified.com/plus/articles/spotlight-on-marketing-the-creator-led-growth-blueprint): Building a personal brand isn’t just beneficial for individual influence anymore–it’s a marketing strategy for brands that exposes your company to more audiences in an authentic, organic way. Learn how to build your brand from the ground up, and drive pipeline for your company in the process. - [Spotlight on Sales: Aligning Your Team Around Revenue Excellence](https://www.qualified.com/plus/articles/spotlight-on-sales-aligning-your-team-around-revenue-excellence): Revenue Excellence is a critical function within modern revenue generating organizations, driving revenue growth and strategic alignment across departments. Hear from two experts on how to approach your H2 planning through the Revenue Excellence lens. - [Staffing your chat for success](https://www.qualified.com/plus/articles/staffing-your-chat-for-success): Visit the Qualified blog to explore and implement an effective live chat strategy, allowing your sales representatives to engage in personalized conversations with qualified leads. - [Standing Out in a Crowded Market](https://www.qualified.com/plus/articles/standing-out-in-a-crowded-market): Learn from Kamal Thakarsey, CMO at Smartling, about fighting customer complacency and differentiating in a crowded market. - [Starburst, a leader in data access & analytics, chooses Qualified](https://www.qualified.com/plus/articles/starburst-a-leader-in-data-access-analytics-chooses-qualified): Today, we’re excited to announce that Starburst—world-class data analytics company—chooses Qualified as their pipeline generation platform. - [Accelerating Pipeline to Achieve a $30B Market Cap Ep. 35](https://www.qualified.com/plus/articles/stay-agile-stand-out-accelerating-pipeline-to-achieve-a-30b-market-cap): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Len Fischer, Senior Vice President of Demand Gen at Okta. - [Stay Ahead in Search with Quality Content](https://www.qualified.com/plus/articles/stay-ahead-in-search-with-quality-content): Learn from Emma Robinson, B2B Marketing Lead at Canva, about the inherent value of brand and content, and avoiding the sea of sameness in B2B. - [Staying on Top of Industry Dynamics Through Innovation & Efficiency](https://www.qualified.com/plus/articles/staying-on-top-of-industry-dynamics-through-innovation-efficiency): Stevie Case shares how Vanta stays on top of industry dynamics through innovation and efficiency and how they’re taking the buyer’s end-to-end journey into account in everything they do. - [Steal Nick Bennett's content strategy with these 5 considerations](https://www.qualified.com/plus/articles/steal-nick-bennetts-content-strategy-with-these-5-considerations): Developing a content framework is key to a successful content marketing strategy. Steal Nick Bennett's framework for relevant, high-impact content. - [Stop Fighting with Your Collateral and Make Better Content](https://www.qualified.com/plus/articles/stop-fighting-with-your-collateral-and-make-better-content): Learn from Eric Thum, Head of Marketing at VTS, about how to design better content. - [Stop Selling and Start Educating](https://www.qualified.com/plus/articles/stop-selling-and-start-educating): On this episode Jamie shares insights into the power of educating buyers and why you have to put customers at the core of your business. - [Stop Selling, Begin Solving, and Start Scaling Ep. 76](https://www.qualified.com/plus/articles/stop-selling-begin-solving-and-start-scaling): On this episode, Mark discusses storytelling techniques for demand gen and shares advice to CEOs and founders figuring out their demand gen strategy. - [Stop Using Someone Else’s Playbook](https://www.qualified.com/plus/articles/stop-using-someone-elses-playbook): Learn from Tom Wentworth, CMO at Recorded Future, about building one of the largest cyber intelligence new sites. - [Strategic Story Arcs That Shape B2B Narratives](https://www.qualified.com/plus/articles/strategic-story-arcs-that-shape-b2b-narratives): On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach. - [Strategically Organizing Your Own Customers](https://www.qualified.com/plus/articles/strategically-organizing-your-own-customers): Learn from Kristin Russel, CMO at symplr, about creating a category and creating roles for your customers within that category. - [Strategies to Drive Brand Differentiation](https://www.qualified.com/plus/articles/strategies-to-drive-brand-differentiation): Maria Pergolino shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation. - [Streamline Content Creation & Distribution with Letterdrop AI](https://www.qualified.com/plus/articles/streamline-content-creation-distribution-with-letterdrop-ai): Parthi Loganathan, CEO, demonstrates how Letterdrop AI helps teams understand exactly which content is helping drive revenue for their business. - [Strengthening Your Sales Relationship](https://www.qualified.com/plus/articles/strengthening-your-sales-relationship): Leslie Henthorn, CMO at Ironclad, shares about strengthening your relationship with sales, even when you have a strong inbound pipeline. - [Summer '23 Pipeline Summit Recap](https://www.qualified.com/plus/articles/summer-23-pipeline-summit-recap): We learned so much at our Summer '23 Pipeline Summit. Hear the biggest takeaways from each of our speakers and watch the sessions on-demand now. - [How to sell during summer](https://www.qualified.com/plus/articles/summer-time-selling): It’s summer! The hottest months are the hardest times to sell. Learn how conversational marketing can keep your pipe as hot as the temperature. - [Systematically Approaching Your Win-Loss Strategy](https://www.qualified.com/plus/articles/systematically-approaching-your-win-loss-strategy): Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success. - [Systems to Success](https://www.qualified.com/plus/articles/systems-to-success): On this episode, Asia discusses the importance of internalizing RevOps frameworks, the strategy behind her techstack, and why developing your management style is a gamechanger. - [Demand Gen Visionaries: Episode 62- Susan Beerman](https://www.qualified.com/plus/articles/taking-risks-to-be-a-signal-in-the-noise): On this episode, Susan explains why her teams ‘think global,’ why the website is the best salesperson, and the importance of taking risks. - [Tell a Story with Your Data](https://www.qualified.com/plus/articles/tell-a-story-with-your-data): On this episode, Kiva will describe the importance of breaking down marketing silos while building a strong RevOps team. - [The $4B Demand Gen Formula – Demand Gen Visionaries Ep. 60](https://www.qualified.com/plus/articles/the-4b-demand-gen-formula): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Joy Corso, CMO at Vonage. - [Mastering sales lead response time](https://www.qualified.com/plus/articles/the-5-minute-rule-for-lead-response-time): Your lead response time can make or break a sale. See how you can improve your lead response time with the 5 minute rule to close the deal. - [The ABM Blueprint](https://www.qualified.com/plus/articles/the-abm-blueprint): Join marketing experts Sheridan Gaenger (Productboard) and Sarah McConnell (Qualified) as they take you through The ABM Blueprint. This guide includes best practices on how to effectively execute an ABM strategy from beginning to end. - [The ABM Stack That Wins – Demand Gen Visionaries Ep. 64](https://www.qualified.com/plus/articles/the-abm-stack-that-wins): On this episode, Kyle shares his experience with acquisitions, how he adapts demand gen strategies across companies, and advice for a winning ABM stack. - [The AI Conversation: What Marketers Should Be Thinking About](https://www.qualified.com/plus/articles/the-ai-conversation-what-marketers-should-be-thinking-about): Andrea Tarrell, CEO at Sercante, believes all marketers should be thinking when it comes to AI. - [The AI Imperative: The future of AI in B2B sales and marketing](https://www.qualified.com/plus/articles/the-ai-imperative-the-future-of-ai-in-b2b-sales-and-marketing): Discover how we're using lessons learned during the Cloud revolution to help educate and build trust with our customers in the AI Era. - [The AI Imperative: Why Tomorrow Is Too Late](https://www.qualified.com/plus/articles/the-ai-imperative-why-tomorrow-is-too-late): The AI Era isn’t coming, it’s here. Look back at the industry revolutions that have brought us here, and discover why tomorrow is too late for marketers to develop an AI strategy. - [The AI SDR Movement](https://www.qualified.com/plus/articles/the-ai-sdr-movement): Learn how our founders, Kraig Swensrud and Sean Whiteley, learned what B2B marketers desperately needed in their early days in Salesforce and how they're leveraging AI SDRs to shape the future of B2B sales. - [The AI SDR movement: Hesitancy in the early days of AI SDRs](https://www.qualified.com/plus/articles/the-ai-sdr-movement-hesitancy-in-the-early-days-of-ai-sdrs): Discover how AI SDRs address early hesitations by streamlining workflows, integrating effortlessly with existing systems, and driving measurable sales results. - [The AI SDR movement: Trust in the age of AI](https://www.qualified.com/plus/articles/the-ai-sdr-movement-trust-in-the-age-of-ai): Explore how AI SDRs balance efficiency with trust, using personalization and transparency to revolutionize modern sales strategies. - [The AI Workforce Engine](https://www.qualified.com/plus/articles/the-ai-workforce-engine): See the future of working with ChatGPT with OpenAI's Head of Strategic Marketing, Dane Vahey, and Qualifed Co-founder, Sean Whiteley. - [The AI Workforce isn't coming, it's here with Qualified's AI Workforce Summit](https://www.qualified.com/plus/articles/the-ai-workforce-isnt-coming-its-here-with-qualifieds-ai-workforce-summit): Learn how AI Workers are changing the B2B marketing and sales game from AI thought leaders from brands like Box, Asana, Open.ai and more. - [Account selection guide | Qualified](https://www.qualified.com/plus/articles/the-art-of-account-selection): Account selection is a high-stakes art, but a few basic guidelines can help you cut out the risk of selecting the wrong accounts. - [The Art of Asking "So What?" in Business](https://www.qualified.com/plus/articles/the-art-of-asking-so-what-in-business): On this episode, John tells us how to leverage metrics rather than drown in data, and how to demonstrate your business’ value, even in a tight market. He also describes how you should treat frequent flyers; what John calls his best customers. - [The Art of the Possible with Piper the AI SDR](https://www.qualified.com/plus/articles/the-art-of-the-possible-with-piper-the-ai-sdr): In this demo, we dive into key strategies that put Piper the AI SDR into practice. Piper works both the website and the inbox, delivering a seamless multichannel experience that improves speed to lead and grows pipeline. - [The Autumn ‘24 Release is Here!](https://www.qualified.com/plus/articles/the-autumn-24-release-is-here): Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team. - [The B2B Marketer's Guide to Dreamforce 2023](https://www.qualified.com/plus/articles/the-b2b-marketers-guide-to-dreamforce-2023): Whether your attending #DF23 or already in the Bay Area, check out this list of can't-miss sessions and events for B2B marketers this year. - [The Battle for BDRs: Should they report to Sales or Marketing?](https://www.qualified.com/plus/articles/the-battle-for-bdrs-should-they-report-to-sales-or-marketing): Learn how UserGems and Qualified organize their BDR reporting structures and ensure cross-functional alignment no matter which side of the org they sit on. - [The benefits of account-based marketing motions](https://www.qualified.com/plus/articles/the-benefits-of-account-based-marketing-motions): Conversational ABM is the key to our digital-first present. - [The Benefits of Data-Driven B2B](https://www.qualified.com/plus/articles/the-benefits-of-data-driven-b2b): Dylan Steele shares his insights into the benefits of data-driven B2B, why sales enablement matters, and why mapping the customer journey is important. - [The Benefits of Refreshing Brand for Demand](https://www.qualified.com/plus/articles/the-benefits-of-refreshing-brand-for-demand): TJ Waldorf, CMO at 1WorldSync, shares why he is embracing a total brand refresh and how it’s benefited him and his team. - [The Brand Strategy Roadmap](https://www.qualified.com/plus/articles/the-brand-strategy-roadmap): On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency. - [The Building Blocks of the Modern Data Platform](https://www.qualified.com/plus/articles/the-building-blocks-of-the-modern-data-platform): Micha Hershman shares his insights into the building blocks of the modern data platform, why your website is the single most important conversion tool that B2B organizations have, and why the bottom line of marketing is about customer experience. - [The Buyer’s Journey is the New Brand](https://www.qualified.com/plus/articles/the-buyers-journey-is-the-new-brand): Learn from Kelly Hopping, CMO at Demandbase, about collaborating with sales on ABM strategy, and making sales love the marketers. - [The Changing Paid Search Game](https://www.qualified.com/plus/articles/the-changing-paid-search-game): Learn from Lyndsey Rojas, CMO, IFS Ultimo about leveraging partner marketing to grow from a regional player to a global player. - [The Clearing Model: A Framework for Having Difficult Conversations Ep. 49](https://www.qualified.com/plus/articles/the-clearing-model-a-framework-for-having-difficult-conversations): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Sydney Sloan, CMO of SalesLoft. - [The Cookie-less Future](https://www.qualified.com/plus/articles/the-cookie-less-future): As Google does away with third-party cookies, learn what marketing teams need to prepare for and rethink when it comes to their data strategies. - [The Cookie-less Future Checklist](https://www.qualified.com/plus/articles/the-cookie-less-future-checklist): Qualified+-logo Qualified + The Cookie-less Future Checklist Subscribe Details A loss of third-party cookies is only detrimental if you don’t have a strong first-party data strategy. Use this checklist as your guide to future-proofing your marketing strategies from changes to third-party cookies. - [The CRO to CMO Advantage: Reimagining Go to Market](https://www.qualified.com/plus/articles/the-cro-to-cmo-advantage-reimagining-go-to-market): Orlando Baeza, CRO & CMO at Flock Freight, and his team are creating a more cost-effective and efficient future for the trucking industry. - [The Customer Journey Isn’t a Funnel - It’s a Spiral](https://www.qualified.com/plus/articles/the-customer-journey-isnt-a-funnel---its-a-spiral): Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral. - [The Data Can’t Tell You Everything](https://www.qualified.com/plus/articles/the-data-cant-tell-you-everything): Learn from Shannon Duffy, CMO at Asana about evolving from PLG to targeting enterprise clients. - [The Demand Gen Playbook of One of the Top 50 Women in Revenue Ep. 19](https://www.qualified.com/plus/articles/the-demand-gen-playbook-of-one-of-the-top-50-women-in-revenue): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Lauren Vaccarello, CMO at Talend - [The Difference Between AI SDRs and AI BDRs](https://www.qualified.com/plus/articles/the-difference-between-ai-sdrs-and-ai-bdrs): The market is about to be inundated with AI sales agents of all acronyms. Learn the differences between inbound AI SDRs and outbound AI BDRs and how they fit into your unique go to market structure. - [The Dreamforce events you can't miss](https://www.qualified.com/plus/articles/the-dreamforce-events-you-cant-miss): There are so many incredible sessions and events that happen during Dreamforce, it can be hard to know what to prioritize. Our team has you covered. - [The End of Marketing Stagnation: Simple Content and a Strong Brand Strategy](https://www.qualified.com/plus/articles/the-end-of-marketing-stagnation-simple-content-and-a-strong-brand-strategy): Jessica Shapiro, CMO at LiveRamp, is leading and empowering her team to push up against marketing stagnation. - [The Evolution of ABM – Demand Gen Visionaries Ep. 66](https://www.qualified.com/plus/articles/the-evolution-of-abm): On this episode, Jon unpacks the next evolution of account based marketing, why sales and and marketing aren’t always aligned. - [The Evolutionary Marketing Advantage](https://www.qualified.com/plus/articles/the-evolutionary-marketing-advantage): Carmen Williams shares how Zuper has found success through testing, tweaking, and adapting their inbound marketing strategies for success in an ever-evolving marketing landscape. - [The Exciting Potential of AI SDRs](https://www.qualified.com/plus/articles/the-exciting-potential-of-ai-sdrs): Learn from Niloy Sanyal, CMO at LeanTaaS, CMO, LeanTaaS, about how he is handling last touch versus multitouch. - [The Fireballer Award](https://www.qualified.com/plus/articles/the-fireballer-award): Dive into Qualified’s culture and our commitment to creating a company where people thrive. - [The Future of B2B Marketing](https://www.qualified.com/plus/articles/the-future-of-b2b-marketing): The old way of marketing is dead—or whatever the latest thought leader is saying. Learn what's actually shifting in B2B marketing and how to prepare. - [The Future of Dreamforce: Salesforce+](https://www.qualified.com/plus/articles/the-future-of-content-coming-to-a-platform-near-you): The magic of Moscone was never meant to be recreated online, it was meant to be reimagined. - [The Future of Gifting is AI Enhanced](https://www.qualified.com/plus/articles/the-future-of-gifting-is-ai-enhanced): Kris Rudeegraap, Co-CEO, Sendoso, shares about the future of gifting and the role of AI. - [The Future of Paid Search and Authentic Forums](https://www.qualified.com/plus/articles/the-future-of-paid-search-and-authentic-forums): Learn from Susanne Rodriguez, CMO at Auvik, about how she is thinking about paid search and why she is investing in building community on Reddit. - [The Future of Pipe Gen with AI SDRs](https://www.qualified.com/plus/articles/the-future-of-pipe-gen-with-ai-sdrs): Inbound SDRs are a critical part of pipeline generation but this role is ripe for automation. Hear founder and CEO, Kraig Swensrud, share his vision for the future of inbound and how Piper the AI SDR is leading this revolution. - [The Future of Pipeline Generation](https://www.qualified.com/plus/articles/the-future-of-pipeline-generation): Sarah McConnell, VP of Demand Generation at Qualified, believes everything you do as a marketer should be about pipeline. - [The Inbound AI SDR Hiring Guide](https://www.qualified.com/plus/articles/the-inbound-ai-sdr-hiring-guide): Learn the 10 job requirements an inbound AI SDR must have to keep up with their human teammates and make pipeline generation smarter, not harder. - [The Long-term Potential of AI SDR Agents](https://www.qualified.com/plus/articles/the-long-term-potential-of-ai-sdr-agents): Hear from Alex Bard, Managing Director at Redpoint, and Scott Beechuk, Partner at Norwest, on why AI SDRs are attracting major funding, and where they see the category heading over the next 3–5 years. - [The Marketing ROI You Never Knew You Needed – Demand Gen Visionaries Ep. 65](https://www.qualified.com/plus/articles/the-marketing-return-on-investment-you-never-knew-you-needed): On this episode, William discusses the rebrand, the importance of rich media, and how to maximize ROI on a marketing investment. - [The Modern CMO: A Cornerstone of Services and Success](https://www.qualified.com/plus/articles/the-modern-cmo-a-cornerstone-of-services-and-success): Jenny Victor, CMO at Epicor shares what the new vision for a CMO is and how she’s approaching this evolution. - [The Modern CMO's Survival Guide](https://www.qualified.com/plus/articles/the-modern-cmos-survival-guide): Today’s CMO is under crazy pressure. Join all-star panelists as they spill their strategies for surviving and thriving in the current climate. - [The 5 most inspiring saleswomen in history](https://www.qualified.com/plus/articles/the-most-inspiring-saleswomen-in-history): March is Women’s History Month, and we want to celebrate that by sharing stories and lessons from a few of the most inspiring saleswomen of the last 150 years. - [The MQL is Dead: How AI is revolutionizing sales and marketing](https://www.qualified.com/plus/articles/the-mql-is-dead-how-ai-is-revolutionizing-sales-and-marketing): Learn why the traditional MQL model is no longer working for today's buyers and how AI SDRs are supercharging lead qualification and follow up. - [The MQL is Dead: The Future of Pipeline Generation](https://www.qualified.com/plus/articles/the-mql-is-dead-the-future-of-pipeline-generation): If every avenue for inbound lead follow-up is outdated and stale, how does generating pipeline change in the AI Era? Learn how companies can scale personalized pipeline generation with the introduction of AI SDRs. - [The Agentic Marketing Funnel](https://www.qualified.com/plus/articles/the-new-ai-marketing-funnel): Learn why modern marketers are taking back control of their pipeline and moving away from the traditional marketing funnel to embrace a future-forward funnel powered by AI SDRs. - [The New AI Marketing Funnel](https://www.qualified.com/plus/articles/the-new-ai-marketing-funnel-event): Learn why modern marketers are ditching the MQL and generating pipeline in the Age of AI with The New AI Marketing Funnel in this one-hour events featuring Tricia Gellman, CMO of Box, and Qualified marketing leaders. - [The New AI Marketing Funnel: Live Product Demonstration](https://www.qualified.com/plus/articles/the-new-ai-marketing-funnel-live-product-demonstration): Experience the AI SDR movement as we explore use cases powered by Piper the AI SDR, take a closer look at the Qualified product in action, and share compelling customer success stories that deliver impactful results. - [The New AI Marketing Funnel with Kraig Swensrud, Founder and CEO, Qualified](https://www.qualified.com/plus/articles/the-new-ai-marketing-funnel-with-kraig-swensrud-founder-and-ceo-qualified): In this powerful keynote, Kraig Swensrud unveils his vision for the New AI Marketing Funnel and the revolutionary AI SDRs accelerating this transformation. Discover how AI is redefining pipeline generation and empowering marketers to take control like never before. - [The New AI Workforce: Managing AI SDR Agents](https://www.qualified.com/plus/articles/the-new-ai-workforce-managing-ai-sdr-agents): Learn change management frameworks, how to manage Piper the AI SDR Agent as though she's your direct report, and how Piper helps marketers regain control of their pipeline. - [The New World of Content Repurposing](https://www.qualified.com/plus/articles/the-new-world-of-content-repurposing): Learn from Lisa Bennett, CMO at Kaltura, about repurposing your content and improving your content strategy. - [The Niche Media Approach](https://www.qualified.com/plus/articles/the-niche-media-approach): Learn from Shane Murphy-Reuter, CMO at Webflow, about aligning your media buying strategy with how people consume content. - [The Not-so-B2B Growth Engine](https://www.qualified.com/plus/articles/the-not-so-b2b-growth-engine): Join marketing leaders Liz Wood and Glenn Landauer from MOI Global as they take you through a new framework for your growth marketing strategies. - [3 ways Qualified Conversations modernizes marketing](https://www.qualified.com/plus/articles/the-pipeline-cloud-3-ways-qualified-conversations-modernizes-marketing): Let's focus on the Qualified Conversations and explore three key ways that it elevates your pipeline generation strategy. - [Why Qualified for ABM Is Essential](https://www.qualified.com/plus/articles/the-pipeline-cloud-why-qualified-for-abm-is-essential): The three elements you need to nail for successful ABM ads: ad copy, ad placement, and ad targeting. - [The Pipeline Council Blueprint](https://www.qualified.com/plus/articles/the-pipeline-council-blueprint): Marketing and sales alignment is crucial to hitting your pipeline targets. Learn how to build your own weekly sync that keeps everyone on the same page. - [The Pipeline Revolution](https://www.qualified.com/plus/articles/the-pipeline-revolution): On this episode, Maura shares insights into Qualified’s pipeline revolution, creating content to build awareness, and keeping a pulse on conversations to engage buyers. - [The Piper Implementation Framework](https://www.qualified.com/plus/articles/the-piper-implementation-framework): Onboarding Piper as a key member of your SDR team is simple with our 5-step Implementation Framework and Whatever It Takes Customer Success philosophy. - [The Playbook for Setting Up and Measuring Piper the AI SDR](https://www.qualified.com/plus/articles/the-playbook-for-setting-up-and-measuring-piper-the-ai-sdr): Join the Qualified team as they dive into measuring success with Piper the AI SDR. - [The Power of Intent – Demand Gen Visionaries Ep. 67](https://www.qualified.com/plus/articles/the-power-of-intent): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Raj Khera, Head of Growth at SalesIntel. - [The Power of Segmentation and Experimentation in Saturated Markets](https://www.qualified.com/plus/articles/the-power-of-segmentation-and-experimentation-in-saturated-markets): Martha Aviles shares how Talroo leverages dynamic market segmentation to meet customers precisely where they are in their buying journey. - [The Power of Video to Generate Demand – Demand Gen Visionaries Ep. 72](https://www.qualified.com/plus/articles/the-power-of-video-to-generate-demand): On this episode, Tyler talks about using video to generate demand and how to make videos at scale. - [The Proverbial Question of ROI](https://www.qualified.com/plus/articles/the-proverbial-question-of-roi): Learn from Stephen Gold, Chief Sales and Marketing Officer (Previous) at SparkCognition about finding success within a long sales cycle. - [The Qualified Autumn ‘21 Release is here!](https://www.qualified.com/plus/articles/the-qualified-autumn-21-release-is-here): Here’s a roundup of the latest and greatest features, hot off the press from the Qualified product team! - [The Qualified Autumn ‘23 Release is Here](https://www.qualified.com/plus/articles/the-qualified-autumn-23-release-is-here): Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team. - [Introducing Qualified Signal's AI Predictive Model](https://www.qualified.com/plus/articles/the-qualified-signals-ai-predictive-model): Qualified Signals is a new account-based buyer intent product. Visit the Qualified blog to see how Signals surfaces the purchase intent of users exploring your website. - [The Qualified Spring ‘23 Release is here](https://www.qualified.com/plus/articles/the-qualified-spring-23-release-is-here): Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team. - [The Qualified Summer ‘23 Release is Here](https://www.qualified.com/plus/articles/the-qualified-summer-23-release-is-here): Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team. - [The Qualified Winter ‘24 Release is Here](https://www.qualified.com/plus/articles/the-qualified-winter-24-release-is-here): Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team. - [The Rise of AI Sales Agents with Maura Rivera of Qualified](https://www.qualified.com/plus/articles/the-rise-of-ai-sales-agents-with-maura-rivera-of-qualified): Discover how Qualified CMO Maura Rivera is redefining B2B marketing with Piper the AI SDR Agent powering the rise of agentic marketing and autonomous pipeline generation. - [The Rise of Data Driven Marketers – Demand Gen Visionaries Ep. 70](https://www.qualified.com/plus/articles/the-rise-of-data-driven-marketers): On this episode, Heidi talks about being the CMO of Tealium, the rise of data-driven marketers, and top tips for customer event marketing. - [The Rise of the AI Workforce](https://www.qualified.com/plus/articles/the-rise-of-the-ai-workforce): The AI Workforce is transforming B2B as we know it. AI Workers are tackling roles laden with manual tasks to make workers and businesses more efficient. - [The road to confidence with AI SDRs](https://www.qualified.com/plus/articles/the-road-to-confidence-with-ai-sdrs): We hear this question from buyers all the time: But do AI SDRs actually work? Hear our VP of Demand Gen's experience in learning to trust Piper the AI SDR to automate our inbound pipeline generation. - [The ROI of Conversational Marketing](https://www.qualified.com/plus/articles/the-roi-of-conversational-marketing): A step-by-step guide to measure the return on investment of your conversational marketing program. - [The Secrets to Success Using G2 – Demand Gen Visionaries Ep. 52](https://www.qualified.com/plus/articles/the-secrets-to-success-using-g2): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Amanda Malko, CMO of G2. - [Qualified Spring '22 Quarterly Release Notes have arrived](https://www.qualified.com/plus/articles/the-spring-22-qualified-quarterly-release-notes-have-arrived): Here’s a roundup of the latest and greatest features, hot off the press from the Qualified product team! - [The Spring ‘24 Release Has Arrived!](https://www.qualified.com/plus/articles/the-spring-24-release-has-arrived): Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team. - [The Spring ‘25 Release is Here!](https://www.qualified.com/plus/articles/the-spring-25-release-is-here): Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team. - [The State of AI - Fall '23](https://www.qualified.com/plus/articles/the-state-of-ai-fall-23): A year after ChatGPT’s release, the tech world has changed drastically. What are the biggest surprises we've seen this year, and what are Kraig and Emma's predictions as we head into 2024? - [The State of B2B Marketing - Summer ‘23](https://www.qualified.com/plus/articles/the-state-of-b2b-marketing---summer-23): B2B Marketing has shifted quickly, hear from Udi Ledergor (Chief Evangelist, Gong) and Kraig Swensrud (Founder & CEO, Qualified) on what they believe are the most important areas to focus on over the next quarter and beyond. - [The State of B2B Marketing: Insights and Strategies from Salesforce President & Chairwoman, Sarah Franklin](https://www.qualified.com/plus/articles/the-state-of-b2b-marketing-insights-and-strategies-from-salesforce-president-cmo-sarah-franklin): Learn about the importance of alignment, the power of events, the role of generative AI, and how to stay optimistic in challenging times from Sarah Franklin. - [The State of Marketing - Spring 2023](https://www.qualified.com/plus/articles/the-state-of-marketing---spring-2023): B2B Marketing has shifted quickly. Hear from Sarah Franklin and Kraig Swensrud as they discuss their takes on the current market and their predictions for Spring 2023. - [The State of Marketing, Summer '23 with Gong's Udi Ledergor](https://www.qualified.com/plus/articles/the-state-of-marketing-summer-23-with-gongs-udi-ledergor): Learn where Udi Ledergor, Gong's Chief Evangelist, is focusing his team in the second half of 2023 for stronger pipeline growth. - [The State of Pipeline Generation - Spring '24](https://www.qualified.com/plus/articles/the-state-of-pipeline-generation-spring-24): No one in B2B marketing is immune to the pressure of a massive pipeline target. Hear how Salesforce thinks about modern pipeline generation. - [The State of Sales & Marketing, Dreamforce 2023](https://www.qualified.com/plus/articles/the-state-of-sales-marketing-dreamforce-2023): Dive into the ever-evolving landscape of B2B marketing and hear from today’s top leaders on the trends they’re seeing in the martech space. They’ll get into the rise of AI, the shifting behavior of today’s buyers, and their predictions on the biggest challenges we’ll face this year. - [Hot off the press: Qualified Summer ‘22](https://www.qualified.com/plus/articles/the-summer-22-qualified-quarterly-release-notes-are-here): Here’s a roundup of the latest and greatest features, hot off the press from the Qualified product team! - [The Summer ‘24 Release is Here!](https://www.qualified.com/plus/articles/the-summer-24-release-is-here): Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team. - [The Top 20 live chat and chatbot strategies](https://www.qualified.com/plus/articles/the-top-20-live-chat-and-chatbot-strategies): Looking for conversational marketing inspiration? We've compiled the Top 20 strategies from the best of the best. - [The 2 ABM Dashboard's You Need for Better Engagement](https://www.qualified.com/plus/articles/the-two-abm-abe-dashboards-you-need-right-now): Account-based marketing has changed, with a growing focus on account-based engagement. See how these two ABM dashboards can bridge the knowledge gap between marketing and sales for better engagement. - [The Conversational Marketing checklist](https://www.qualified.com/plus/articles/the-ultimate-conversational-marketing-checklist): Want to do Conversational Marketing but don't know where to start? Here's how to roll out a program that moves the needle. - [The Ultimate Guide to Data-Driven Marketing](https://www.qualified.com/plus/articles/the-ultimate-guide-to-data-driven-marketing): Live from Dreamforce, Robert Zimmermann, CRO of Qualified, interviews Saima Rashid, Senior Vice President of Revenue Analytics at 6sense. - [The ultimate guide to hiring and onboarding an AI SDR](https://www.qualified.com/plus/articles/the-ultimate-guide-to-hiring-and-onboarding-an-ai-sdr): Hiring an AI SDR requires a deep understanding of how AI SDRs fit into your sales team, what they should be held accountable for, and a thoughtful onboarding strategy to ensure success. - [The Ultimate Piper Playbook](https://www.qualified.com/plus/articles/the-ultimate-piper-playbook): Learn the art of the possible with ten key plays that put Piper the AI SDR Agent into practice so you can maximize pipeline and convert buyers autonomously, 24x7. - [The Value of a Beginner's Mindset](https://www.qualified.com/plus/articles/the-value-of-a-beginners-mindset-inside-the-ohana-ep-013): On this episode, Jim shares lessons learned from his biggest projects as marketing leader at Salesforce, and how his beginner's mind helped him succeed. - [The Value of a Beginner's Mindset – Inside the Ohana Ep. 13](https://www.qualified.com/plus/articles/the-value-of-a-beginners-mindset-inside-the-ohana-ep-13): On this episode, Jim shares lessons learned from his biggest projects as marketing leader at Salesforce. - [The Value of a Being a Customer Hero](https://www.qualified.com/plus/articles/the-value-of-a-being-a-customer-hero): Woodson shares how his time in the Ohana shaped his perspective on transformational leadership and relationship-building. - [The Value of Career-Defining Moments](https://www.qualified.com/plus/articles/the-value-of-career-defining-moments): On this episode, Sara Varni, CMO of Attentive, reflects on her time at Salesforce and the role she played in achieving significant milestones like AppExchange and more. - [The Value of Coming Home](https://www.qualified.com/plus/articles/the-value-of-coming-home): On this episode, Jim talks about his Boomerang journey, reinventing himself, and why he values the Ohana more than ever. - [The Value of Community](https://www.qualified.com/plus/articles/the-value-of-community): In this special first episode, Kris Lande, SVP Marketing & Community at Salesforce, joins Dan Darcy to discuss what it truly means to be a part of the Ohana, and takes us on her full-circle journey from being a Trailblazer to now helping support and enable the Trailblazer community. - [The Value of Connecting the Dots](https://www.qualified.com/plus/articles/the-value-of-connecting-the-dots-inside-the-ohana-ep-12): On this episode, Drew shares lessons learned while forging his own network and how these connections shaped his professional future. - [The Value of Dreamforce](https://www.qualified.com/plus/articles/the-value-of-dreamforce): Inside the Ohana guests share their favorite Dreamforce memories, from both behind the scenes and center stage. - [The Value of Embracing the Ecosystem](https://www.qualified.com/plus/articles/the-value-of-embracing-the-ecosystem): On this episode, Sam shares his journey from former Ohana outsider to embracing the ecosystem. - [The Value of Emotional Engagement](https://www.qualified.com/plus/articles/the-value-of-emotional-engagement-to-drive-action-inside-the-ohana-ep-15): On this episode, Robin shares advice for driving action with emotional engagement, and much more. - [The Value of Engagement](https://www.qualified.com/plus/articles/the-value-of-engagement): Andrea Tarrell, CEO & Founder of Sercante, shares what makes Dreamforce special, discuss the incredible Ohana vibes that shaped her career and what's next in marketing. - [The Value of Fearless Resilience](https://www.qualified.com/plus/articles/the-value-of-fearless-resilience): Shannon Duffy, CMO, Asana, shares her journey from leading marketing efforts at Salesforce to transforming the way people work at Asana. In this episode, she emphasizes the importance of fearlessness and resilience in pursuing big ideas and learning from mistakes. - [The Value of Going for Growth](https://www.qualified.com/plus/articles/the-value-of-going-for-growth): Bala Balabaskaran discusses crafting automation for Salesforce's expansion, shares growth insights, and his journey to Co-Founder & CTO at Fullcast.io. - [The Value of Owning Your Narrative](https://www.qualified.com/plus/articles/the-value-of-owning-your-narrative-inside-the-ohana-ep-14): On this episode, Jamie shares insights from her 10 years at Salesforce about crafting a strong brand narrative. - [The Value of Personal and Professional Goals](https://www.qualified.com/plus/articles/the-value-of-personal-and-professional-goals-inside-the-ohana-ep-11): On this episode, Josh shares advice for personal and professional goal-setting in order to elevate your colleagues. - [The Value of Rediscovering Your Future](https://www.qualified.com/plus/articles/the-value-of-rediscovering-your-future): Marquita Sidibe, a Sr. Systems Support Analyst at Liberty Mutual Insurance, shares how she changed careers by forging a new path in the technology industry. - [The Value of Reinvention](https://www.qualified.com/plus/articles/the-value-of-reinvention): Dan Darcy, Chief Customer Officer at Qualified, reflects on the past year of hosting Inside the Ohana and shares marketing advice for continuous reinvention. - [The Value of Self-Branding](https://www.qualified.com/plus/articles/the-value-of-self-branding): Joe Houston, a Salesforce Senior Renewal Manager and social media sensation, shares insights on personal branding and achieving work-life synergy in this episode. - [The Value of Service and Impact](https://www.qualified.com/plus/articles/the-value-of-service-and-impact): Ann Weeby, the SVP of Trailhead at Salesforce, shares her career journey and how she’s helped plug thousands of veterans into the Salesforce ecosystem. - [The Value of the Future of Sustainability](https://www.qualified.com/plus/articles/the-value-of-the-future-of-sustainability): On this episode, Suzanne discusses Salesforce’s journey to net zero emissions via climate action programs. - [The Value of Trust](https://www.qualified.com/plus/articles/the-value-of-trust): Avanish Sahai shares his remarkable journey at Salesforce and discusses how he leverages his experience to advise major technology companies. - [The Value of Trusted Customer Success](https://www.qualified.com/plus/articles/the-value-of-trusted-customer-success-inside-the-ohana-ep-17): On this episode, Robert talks about forging a path to success by adopting a customer-centric approach and taking risks to avoid complacency. - [The Venn Diagram of Content Marketing](https://www.qualified.com/plus/articles/the-venn-diagram-of-content-marketing): Gerardo A Dada discusses his ungated content strategy and the Venn diagram of content marketing as well as sticking to your ICP. - [The white noise problem–how Qualified cuts through the noise](https://www.qualified.com/plus/articles/the-white-noise-problem): Explore how Qualified helps revenue teams cut through the white noise of endless notifications, alerts, and dashboards. - [The Winter ‘25 Release is Here!](https://www.qualified.com/plus/articles/the-winter-25-release-is-here): Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team. - [The Year in Pipeline Generation: Trends to generate more pipeline in 2024](https://www.qualified.com/plus/articles/the-year-in-pipeline-generation-trends-to-generate-more-pipeline-in-2024): Recap the biggest trends in pipeline generation and B2B marketing in 2023 from leading B2B tech marketers and learn predictions for B2B pipeline generation in 2024. - [The Year in RevOps](https://www.qualified.com/plus/articles/the-year-in-revops): Today, let’s take a quick look back at some of those conversations. How do our guests define RevOps? Why is RevOps important? And what do you need to know to make your RevOps team successful? - [These 5 industry leaders are crushing their ROI goals](https://www.qualified.com/plus/articles/these-5-industry-leaders-are-crushing-their-roi-goals): See how our customers are surpassing their ROI goals when they implement the Pipeline Cloud. - [Time check–are you still qualified to lead?](https://www.qualified.com/plus/articles/time-check-are-you-still-qualified-to-lead): There's a lot shifting in the industry, join Personal Coach Amber Setter and Eve Lewis, CEO of BrandHuman for a leadership gut check. - [Time Kills All Deals](https://www.qualified.com/plus/articles/time-kills-all-deals): On this episode, Charles Lu, VP of Operations at LexCheck. Charles explains how he uses RevOps as a strategic tool for not only tracking revenue, but assessing performance and identifying areas for improvement. - [To Invest or Not to Invest: Headcount](https://www.qualified.com/plus/articles/to-invest-or-not-to-invest-headcount): Learn from Kevin Cochrane, CMO at Vultr, about the impact of investing in your brand experience. - [Top 10 Job Requirements for a Successful AI SDR](https://www.qualified.com/plus/articles/top-10-job-requirements-for-a-successful-ai-sdr): Learn the 10 non-negotiable features an AI SDR needs to have in order to keep up with their human teammates and make pipeline generation smarter, not harder. - [Top 3 AI SDR tools for B2B marketing teams](https://www.qualified.com/plus/articles/top-3-ai-sdr-tools): AI SDRs are changing B2B lead gen. This blog breaks down the best tools to scale pipeline, automate outreach, and convert more leads faster than ever. - [Top Marketing Trends for 2023 – Demand Gen Visionaries Ep. 120](https://www.qualified.com/plus/articles/top-marketing-trends-for-2023-demand-gen-visionaries-ep-120): Get ready for some exciting changes coming your way in February! Host and Caspian Studios CEO, Ian Faison, teases what’s to come and shares his top marketing priorities for 2023. - [Top tips from 6 women in Demand Gen to watch](https://www.qualified.com/plus/articles/top-tips-from-6-women-in-demand-gen-to-watch): In celebration of Women’s History Month, we reached out to six remarkable demand gen leaders and asked them for their top tips. - [Tracking Salesforce campaign attribution in 2022](https://www.qualified.com/plus/articles/tracking-roi-qualified-and-salesforce-campaign-attribution): Salesforce campaign attribution can be difficult for conversational marketing sources. Visit the Qualified blog to learn how to set up campaign attribution for conversational marketing in Salesforce. - [Transplace chooses Qualified to rev its pipeline engine](https://www.qualified.com/plus/articles/transplace-chooses-qualified-to-rev-its-pipeline-engine): Transplace, the largest managed transportation and logistics network in the world, has selected Qualified. - [Grow revenue with Sales Cloud, Slack, & Qualified](https://www.qualified.com/plus/articles/triple-threat-grow-revenue-faster-with-sales-cloud-slack-qualified): Learn how the combined power of Sales Cloud, Slack & Qualified will help your team collaborate better and close faster in today’s digital-first world. - [Turn Buyer Signals Into Action with MadKudu AI](https://www.qualified.com/plus/articles/turn-buyer-signals-into-action-with-madkudu-ai): In this episode of GTM AI, see how MadKudu's sales intelligence platform can help turn your company's data into action for your sellers. - [Turn data into actionable insights with custom dashboards](https://www.qualified.com/plus/articles/turn-data-into-actionable-insights-with-custom-dashboards): Learn how Custom Dashboards empower sales and marketing leaders to make smarter, data-driven decisions that drive more pipeline. - [Turn Your Site Into a Pipeline Generation Machine](https://www.qualified.com/plus/articles/turn-your-site-into-a-pipeline-generation-machine): Your website is your most important tool–if you power it correctly. Learn how Adecco supercharged their site with Qualified, earning them a 29,000% ROI. - [Uncuttable: What Today's Top CMOs Are Going All In On](https://www.qualified.com/plus/articles/uncuttable-what-todays-top-cmos-are-going-all-in-on): Lean marketing budgets require a discerning eye and careful planning to maintain momentum. Hear how these leading CMOs approach their budget planning in tough times and where they're investing their energy and dollars in the second half of 2023. - [Understanding Digital Body Language](https://www.qualified.com/plus/articles/understanding-digital-body-language): Learn from Ural Cebeci, SVP Marketing, Global Demand Generation at Braze about understanding digital body language and delivering value through personalization. - [Understanding Influencer Marketing](https://www.qualified.com/plus/articles/understanding-influencer-marketing): Rich Donahue shares his insights into influencer marketing, why it's important to partner with the right people to get your key message across, and why creating opportunities for customers to save money is beneficial for your business. - [Understanding pipeline coverage with Jon Miller, CMO of Demandbase](https://www.qualified.com/plus/articles/understanding-pipeline-coverage-with-jon-miller-cmo-of-demandbase): Pipeline coverage needs are shifting all the time–the status quo of 3x coverage has now expanded to 5x and beyond. We talked with Jon Miller, CMO of Demandbase, to get his take on pipeline coverage and how to keep up with your team's needs. - [The differences between Inbound AI SDRs and Outbound AI SDRs](https://www.qualified.com/plus/articles/understanding-the-difference-between-inbound-and-outbound-ai-sdrs): Learn the difference between Inbound AI SDRs and Outbound AI SDRs and how these new AI workers are helping marketing and sales teams generate more pipeline. - [Ungate](https://www.qualified.com/plus/articles/ungate): Qualified+-logo Qualified + Ungate Subscribe Details Move into the future of content and unleash your website with the next generation of forms. - [Unleashing AI’s potential for better Sales and Marketing performance](https://www.qualified.com/plus/articles/unleashing-ais-potential-for-better-sales-and-marketing-performance-with-nina-butler-head-of-marketing-regie-ai): Learn how AI tools like Regie.ai can streamline workflows, enable personalized outreach, and enhance productivity in the B2B SaaS industry. Embrace the AI revolution and achieve better outcomes together. - [Unleashing the Power of a Video First Marketing Strategy](https://www.qualified.com/plus/articles/unleashing-the-power-of-a-video-first-marketing-strategy): Theo Hildyard and his team at Brightcove are approaching video-first content and analytics and why the way forward for marketers is to think and act like a media company. - [Unleashing the power of AI for marketing in 2024](https://www.qualified.com/plus/articles/unleashing-the-power-of-ai-for-marketing-in-2024): Learn how Emma Chalwin, CMO of Workday, thinks about AI and Data-Driven Marketing in 2024 - [Mastering website personalization](https://www.qualified.com/plus/articles/unlock-engagement-with-website-personalization): Learn what website personalization is and how it can improve engagement and time on site. Use these website personalization strategies to improve performance. - [Unlocking Budget for an AI SDR](https://www.qualified.com/plus/articles/unlocking-budget-for-an-ai-sdr): Dave Kellogg of Balterton Capital and Qualified’s Dan Darcy break down how sales and marketing leaders can unlock budget for AI SDRs, and navigate the blurred lines between headcount and software spend. - [Unlocking Greater Marketing Potential: Operationalizing Your ICP](https://www.qualified.com/plus/articles/unlocking-greater-marketing-potential-operationalizing-your-icp): Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP. - [Unlocking the Power of Connection: How B2B Brands Can Leverage Communities for Growth](https://www.qualified.com/plus/articles/unlocking-the-power-of-connection-how-b2b-brands-can-leverage-communities-for-growth): Join Latané Conant and Sean Whiteley as they discuss how B2B brands can leverage communities to build stronger connections with their peers and customers, ultimately driving growth, building trust, and amplifying their brands within target audiences. - [Unlocking the Power of Connection: How B2B Brands Can Leverage Communities for Growth](https://www.qualified.com/plus/articles/unlocking-the-power-of-connection-how-b2b-brands-can-leverage-communities-for-growth-2): Join Latané Conant and Sean Whiteley as they discuss how B2B brands can leverage communities to build stronger connections with their peers and customers, ultimately driving growth, building trust, and amplifying their brands within target audiences. - [Unlocking the Power of Product Led Growth Marketing](https://www.qualified.com/plus/articles/unlocking-the-power-of-product-led-growth-marketing): Madhukar Kumar, CMO, Singlestore and a PLG expert, shares his insights on the world of product led growth in this episode. - [What is predictive intelligence?](https://www.qualified.com/plus/articles/unpacking-predictive-intelligence): Predictive intelligence uses data to create unique customer experiences based on specific behavior and preferences. - [Unraveling the AI SDR Agent Landscape](https://www.qualified.com/plus/articles/unraveling-the-ai-sdr-agent-landscape): G2’s Blue Bowen and Gartner’s Michele Buckley break down the capabilities of AI SDRs—from list building to meeting booking—and what buyers should be familiar with as this new category takes shape. - [Using Incentives to Drive Impact](https://www.qualified.com/plus/articles/using-incentives-to-drive-impact): Dana Barrett, VP of Marketing at Tremendous, shares about incentivizing your ideal customer. - [Using Neuroscience to Understand Your Customer](https://www.qualified.com/plus/articles/using-neuroscience-to-understand-your-customer): Brad Rinklin, CMO at Infoblox, shares what makes a great marketer better than the average marketer. - [Using Small Bets to Win Big with AI](https://www.qualified.com/plus/articles/using-small-bets-to-win-big-with-ai): Learn from Avi Bhagtani, CMO at Digitate about investing in small AI experiments and using AI to optimize the website. - [Utilizing Data Insights for Product Marketing Success](https://www.qualified.com/plus/articles/utilizing-data-insights-for-product-marketing-success): Priya Gill shares Momentive.ai’s utilization of data-driven insights allows them to captivate their target audience amidst a sea of competitors. - [Waterfall Wisdom: Guide to More Predictable Pipeline Modeling](https://www.qualified.com/plus/articles/waterfall-wisdom-guide-to-more-predictable-pipeline-modeling): Accurate pipeline target forecasting is crucial to a team's success. Steal this failsafe waterfall model to establish more predictable pipeline goals. - [The website chat landscape today: from AI chatbots to live chat](https://www.qualified.com/plus/articles/website-chat-landscape-today-from-ai-chatbots-to-live-chat): Your handy guide to emerging website chat options, where we break down how they compare and where the real potential lies for driving today's B2B sales dialogues. - [Website form: friend or foe?](https://www.qualified.com/plus/articles/website-form-friend-or-foe): Let's break down how to use Conversational Marketing alongside your forms to improve website conversions. - [Virtual event platform Welcome chooses Qualified](https://www.qualified.com/plus/articles/welcome-award-winning-virtual-event-platform-chooses-qualified-2): Welcome has selected Qualified as its conversational sales and marketing platform. Our partnership ushers in a new era of customer experience in the event industry. - [Welcome to the Qualified early access program](https://www.qualified.com/plus/articles/welcome-to-qualified): Today we’re announcing the Qualified early access program. Helping B2B companies deliver a real-time buying experience. - [Welcome to Qualified University](https://www.qualified.com/plus/articles/welcome-to-qualified-university): Developed with our customers and prospects in mind, we developed articles, guides, and videos to help you grow pipeline and crush your sales goals. - [Welcome to the Agentic Marketing Era](https://www.qualified.com/plus/articles/welcome-to-the-agentic-marketing-era): We've left the traditional marketing funnel behind. Learn how to step into the funnel of the future with your guide to agentic marketing. - [Welcome to the Agentic Marketing Era: How AI reshaped the modern marketing funnel](https://www.qualified.com/plus/articles/welcome-to-the-agentic-marketing-era-how-ai-reshaped-the-modern-marketing-funnel): Unlock the Agentic Marketing Era: See how AI SDR agents revolutionize B2B marketing funnels, generating 24/7 pipeline & boosting revenue. Move beyond MQLs. - [Welcome to the Demand Gen Visionaries podcast](https://www.qualified.com/plus/articles/welcome-to-the-demand-gen-visionaries-podcast): Every week, marketing pros from leading brands will dive head-first into their favorite demand gen strategies and tactics. - [Welcome to the Pipeline Cloud](https://www.qualified.com/plus/articles/welcome-to-the-pipeline-cloud): A revolutionary new set of technologies and processes that drive more pipeline for modern revenue teams. - [What is Account-Based Marketing? A Guide to ABM](https://www.qualified.com/plus/articles/what-is-account-based-marketing-abm): Account-based marketing(ABM), allows companies to target marketing efforts to certain, target accounts rather than to the masses. Learn more about ABM in this guide. - [What is Agentforce by Salesforce?](https://www.qualified.com/plus/articles/what-is-agentforce-by-salesforce): Explore what Agentforce offers and the key requirements to get started. - [What is agentic marketing? The complete B2B guide](https://www.qualified.com/plus/articles/what-is-agentic-marketing): Agentic marketing uses autonomous AI agents to drive pipeline, personalize at scale, and streamline demand generation for marketing teams. - [What is AI decisioning?](https://www.qualified.com/plus/articles/what-is-ai-decisioning): AI decisioning is a smarter, real-time approach to lifecycle marketing that replaces rigid rules with context-aware, adaptive logic. - [What is an Ideal Customer Profile (ICP)?](https://www.qualified.com/plus/articles/what-is-an-ideal-customer-profile-icp): Discover how to create the perfect recipe for your ideal customer profile (ICP) marketing and sales teams can use to improve their selling, prospecting, and more. - [What is B2B live chat? | Qualified](https://www.qualified.com/plus/articles/what-is-b2b-live-chat): B2B live chat is when you place a chat widget on your website that allows visitors to chat or initiate calls with your sales team. Learn more about how your business can use live chat. - [What is B2B sales? Strategies and examples](https://www.qualified.com/plus/articles/what-is-b2b-sales): B2B sales refers to the process of selling products or services from one business to another business. Learn how to create a b2b sales strategy and how to improve your b2b sales. - [What is Conversational ABM?](https://www.qualified.com/plus/articles/what-is-conversational-abm): Conversational ABM can transform a quick website visit into a full sales meeting with your VIP accounts. - [What is Conversational ABM and ABM strategy?](https://www.qualified.com/plus/articles/what-is-conversational-abm-and-why-does-your-account-based-marketing-strategy-need-it): Learn how Conversational ABM accelerates your ABM strategy. - [What is conversational marketing? | Qualified](https://www.qualified.com/plus/articles/what-is-conversational-marketing): Conversational marketing is a dialogue driven approach that focuses on the customer by engaging in real time conversations to help move visitors through the buyer journey. Use this guide to inform your conversational marketing techniques. - [What is lead generation?](https://www.qualified.com/plus/articles/what-is-lead-generation): In B2B sales, lead generation involves capturing the interest of businesses and converting them into qualified leads that have the potential to become paying customers. Learn more about lead generation and how to generate leads. - [What is pipeline generation?](https://www.qualified.com/plus/articles/what-is-pipeline-generation): Understand what pipeline generation is and how your sales team can use it to improve your sales pipeline and strategy - [What makes a good outbound AI BDR?](https://www.qualified.com/plus/articles/what-makes-a-good-outbound-ai-bdr): Discover what makes a great outbound AI BDR: precision, personalization, and scalable outreach to drive sales growth. - [What Makes a Great Marketer? Right Thing, Right Place, Right Time](https://www.qualified.com/plus/articles/what-makes-a-great-marketer-right-thing-right-place-right-time): Brad Rinklin, CMO at Infoblox, shares what makes a great marketer better than the average marketer. - [What sets Qualified apart, as told by GIFs](https://www.qualified.com/plus/articles/what-sets-qualified-apart-as-told-by-gifs): Discover seven reasons why customers choose Qualified and how Qualified will ensure your success. - [What's the deal with AI chatbots?](https://www.qualified.com/plus/articles/whats-the-deal-with-ai-chatbots): Hey Siri–what’s the deal with AI and why is it taking over so many aspects of our lives? Learn why we're keeping humans at the center of what we do. - [First-party vs. second-party vs. third-party data | Qualified](https://www.qualified.com/plus/articles/whats-the-difference-between-first-party-and-third-party-data): The difference between first, second and third party data can be confusing. Here we break down the differences between these data points. - [When Marketing & Engineering Collide: Navigating Alignment in the Age of AI](https://www.qualified.com/plus/articles/when-marketing-engineering-collide-navigating-alignment-in-the-age-of-ai): The relationship between engineers and marketers has never been so central as it is in the Age of AI. As we all seek to learn and educate our customers on new tech, how can we partner with our product engineering org to maximize everyone's knowledge and success? - [When Strategy Meets Execution with Mahesh Kedia, Vice President GTM Operations and Revenue Strategy Marketer](https://www.qualified.com/plus/articles/when-strategy-meets-execution-with-mahesh-kedia-vice-president-gtm-operations-and-revenue-strategy-marketer): On this episode Mahesh discusses using rev ops to find your target audience, the biggest misconception about rev ops, and what happens when you combine strategy and execution. - [Where to Play and How to Win](https://www.qualified.com/plus/articles/where-to-play-and-how-to-win): Learn from Kady Srinivasan, CMO at Lightspeed Commerce about being deliberate when choosing the markets in which to play. - [Who wins the race in Generative AI?](https://www.qualified.com/plus/articles/who-wins-the-race-in-generative-ai): Generative AI will have a material impact on the B2B market, but what is the long term impact? - [Why a Personal Touch Matters More Than Ever Ep. 75](https://www.qualified.com/plus/articles/why-a-personal-touch-matters-more-than-ever): On this episode of Demand Gen Visionaries, Julie and Ritu discuss the latest research in direct mail, share favorite experiential marketing campaigns, and talk about modernizing a website. - [Why Brand is Your Organizational Glue](https://www.qualified.com/plus/articles/why-brand-is-your-organizational-glue): Palmer Houchins shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust. - [Why it Pays to Listen](https://www.qualified.com/plus/articles/why-it-pays-to-listen-demand-gen-visionaries-ep-118): On this episode, Liam shares why it pays to listen, how to use content mapping, and the importance of showcasing the value of your platform. - [Why Marketers Must Shift from the Funnel to the Flywheel Ep. 13](https://www.qualified.com/plus/articles/why-marketers-must-shift-from-the-funnel-to-the-flywheel): In this week's episode of the Demand Gen Visionaries podcast, we hear from Chandar Pattabhiram, CMO at Coupa. - [Why sales teams love Qualified](https://www.qualified.com/plus/articles/why-sales-teams-love-qualified): Why Qualified users love our platform. A series from three different personas. - [Why Salesforce invested in Qualified](https://www.qualified.com/plus/articles/why-salesforce-invested-in-qualified): Salesforce Pardot General Manager Mike Kostow shares his views on Conversational Marketing and why he joined Qualified's Board of Directors 🎉 - [Why Solution Architects love Qualified](https://www.qualified.com/plus/articles/why-solution-architects-love-qualified): Why Qualified users love our platform. A series from three different personas. - [Live chat services are the new-school form](https://www.qualified.com/plus/articles/why-spoke-thinks-live-chat-is-the-new-school-form): Visit the Qualified Blog to read why the modern ticketing platform askSpoke is investing in live chat services and chatbots to capture more leads and book more meetings. - [Why Staffbase is obsessed with Conversational Marketing](https://www.qualified.com/plus/articles/why-staffbase-is-obsessed-with-conversational-marketing): Employee experience platform Staffbase is confident that Conversational Marketing will transform B2B sales. - [Why Telemarketing is Dead](https://www.qualified.com/plus/articles/why-telemarketing-is-dead): On this episode, Michelle describes the importance of cross-functional teams for optimizing revenue. She explains which structures and cadences have worked best for her in her career, and how she’s found success in RevOps. - [Why the future of marketing is conversational](https://www.qualified.com/plus/articles/why-the-future-of-marketing-is-conversational): Learn why Conversational Marketing is the way of the future as businesses seek to engage buyers on their terms. - [Why we created Qualified](https://www.qualified.com/plus/articles/why-we-created-qualified): Today we're excited to introduce Qualified, a new conversational marketing app coming from your friends in San Francisco. Question is, what happened to big air Bing Yang? - [Why you need meeting bookers on your site](https://www.qualified.com/plus/articles/why-you-need-meeting-bookers-on-your-site): Meeting Bookers are a powerful, but sometimes overlooked, feature. Learn how and when to use them on your site. - [Why you should use live chat in B2B Marketing](https://www.qualified.com/plus/articles/why-you-should-use-live-chat-in-b2b-marketing): Learn the multifaceted benefits of using live chat with a focus on it’s benefit for sales and marketing teams. - [Win Customers with Binge-Worthy Content](https://www.qualified.com/plus/articles/win-customers-with-binge-worthy-content): Learn from Jason Ing, CMO at Gusto, about marketing through major shifts in digital media and entertainment consumption. - [Women of Qualified: Alison](https://www.qualified.com/plus/articles/women-of-qualified-alison): Women of Qualified is a monthly blog series celebrating the female employees who make an impact to our business and team every day. - [Women of Qualified: Amy](https://www.qualified.com/plus/articles/women-of-qualified-amy): Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day. - [Women of Qualified: Anna](https://www.qualified.com/plus/articles/women-of-qualified-anna): Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day. - [Women of Qualified: Claire](https://www.qualified.com/plus/articles/women-of-qualified-claire): Women of Qualified is a monthly blog series celebrating the female employees who make an impact to our business and team every day. - [Women of Qualified: Crystal](https://www.qualified.com/plus/articles/women-of-qualified-crystal): Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day. - [Women of Qualified: Jennifer](https://www.qualified.com/plus/articles/women-of-qualified-jennifer): Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day. - [Women of Qualified: Jess](https://www.qualified.com/plus/articles/women-of-qualified-jess): Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day. - [Women of Qualified: Joanne](https://www.qualified.com/plus/articles/women-of-qualified-joanne): Women of Qualified is a monthly blog series celebrating the female employees who make an impact to our business and team every day. - [Women of Qualified: Katie](https://www.qualified.com/plus/articles/women-of-qualified-katie): Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day. - [Women of Qualified: Kimberly](https://www.qualified.com/plus/articles/women-of-qualified-kimberly): Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day. - [Women of Qualified: Klarisse](https://www.qualified.com/plus/articles/women-of-qualified-klarisse): Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day. - [Women of Qualified: Mary](https://www.qualified.com/plus/articles/women-of-qualified-mary): Women of Qualified is a monthly blog series celebrating the female employees who make an impact to our business and team every day. - [Women of Qualified: Blake](https://www.qualified.com/plus/articles/women-of-qualified-meet-blake): Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day. - [Women of Qualified: Krupali](https://www.qualified.com/plus/articles/women-of-qualified-meet-krupali): Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day. - [Women of Qualified: Maura](https://www.qualified.com/plus/articles/women-of-qualified-meet-maura): Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day. - [Women of Qualified: Nine](https://www.qualified.com/plus/articles/women-of-qualified-nine): Women of Qualified is a monthly blog series celebrating the female employees who make an impact to our business and team every day. - [Women of Qualified: Sarah](https://www.qualified.com/plus/articles/women-of-qualified-sarah): Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day. - [Women of Qualified: Tooba](https://www.qualified.com/plus/articles/women-of-qualified-tooba): Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day. - [Working Cross-Functionally to Overcome Rev-Obstacles with Seth McGuire, Chief Revenue Officer at Galileo Financial Technologies](https://www.qualified.com/plus/articles/working-cross-functionally-to-overcome-rev-obstacles-with-seth-mcguire-chief-revenue-officer-at-galileo-financial-technologies): On this episode, Seth discusses the importance of working cross-functionally to overcome obstacles, putting people first internally and externally, and his recipe for RevOps success. - [Workshop: The Top 3 Piper Email Use Cases](https://www.qualified.com/plus/articles/workshop-the-top-3-piper-email-use-cases): In this hands-on session, we uncover the top three use cases for Piper Email, unpack implementation strategies, and deep-dive into the Qualified product. - [Wow Your Buyers with Vidyard AI](https://www.qualified.com/plus/articles/wow-your-buyers-with-vidyard-ai): Tyler Lessard, VP of Marketing at Vidyard, shows us how Vidyard's AI-powered products help reps wow their buyers. We kick things off with the Generative AI Script Generator that helps reps save precious time when recording video messages. - [FY23: A Year of Massive Product Innovation](https://www.qualified.com/plus/articles/year-in-review-fy-2023): Qualified closes fiscal year strong with $2B in pipeline generated for Pipeline Cloud customers - [All In: A Year of Rocketship Growth – Demand Gen Visionaries Ep. 29](https://www.qualified.com/plus/articles/year-of-rocketship-growth-with-robin-daniels-matterport): In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Robin Daniels, CMO at Matterport. - [Your Website is an Always-On Billboard – Demand Gen Visionaries Ep. 63](https://www.qualified.com/plus/articles/your-website-is-an-always-on-billboard): On this episode, Keith delivers actionable advice on content, the key differences between category creation and category capture, and how to avoid rebranding nightmares. - [AI SDR Summit](https://www.qualified.com/plus/category/ai-sdr-summit): The only event bringing AI SDR visionaries together to lead marketers into the future of autonomous pipeline generation. - [AI Workforce Summit](https://www.qualified.com/plus/category/ai-workforce-summit): Learn from AI leaders as they discuss what this revolution means for the tech industry and how we conceptualize work today, and tomorrow. - [GTM AI](https://www.qualified.com/plus/category/gtm-ai): Get an inside look at the GTM tech stack of the future. - [Inside the Ohana](https://www.qualified.com/plus/category/inside-the-ohana): Salesforce veteran and legend, Dan Darcy, takes us to the tops of Salesforce Towers across the globe, chatting with Trailblazers, Salesforce execs, employees, partners, and more. You don't want to miss a minute of what the biggest hitters in the Salesforce Ohana have to share about how Salesforce molded their journeys, the trails they've blazed, and how the Ohana is forever. - [Meet Qualified](https://www.qualified.com/plus/category/meet-qualified): Qualified helps customers around the world grow more pipeline and close more revenue. - [Pipeline Summit 2025 Planning](https://www.qualified.com/plus/category/pipeline-summit-2025-planning): Hear from B2B marketing leaders on how to approach pipeline generation the modern way. - [Pipeline Summit 22](https://www.qualified.com/plus/category/pipeline-summit-22) - [Pipeline Summit Fall 23](https://www.qualified.com/plus/category/pipeline-summit-fall-23): Hear from B2B marketing leaders on how to approach pipeline generation the modern way. - [Pipeline Summit Spring 23](https://www.qualified.com/plus/category/pipeline-summit-spring-23): Hear from B2B marketing leaders on how to approach pipeline generation the modern way. - [Pipeline Summit Spring 24](https://www.qualified.com/plus/category/pipeline-summit-spring-24): Hear from B2B marketing leaders on how to approach pipeline generation the modern way. - [Pipeline Summit Summer 23](https://www.qualified.com/plus/category/pipeline-summit-summer-23): Hear from B2B marketing leaders on how to approach pipeline generation the modern way. - [Pipeline Summit Summer Camp](https://www.qualified.com/plus/category/pipeline-summit-summer-camp): Hear from B2B marketing leaders on how to approach pipeline generation the modern way. - [Pipeline Visionaries](https://www.qualified.com/plus/category/pipeline-visionaries): Join B2B marketing legends and hear how they're running their marketing programs. - [Piper 2025](https://www.qualified.com/plus/category/piper-2025): In this one-hour virtual event, we unveil groundbreaking new product innovations that showcase why Piper the AI SDR is the world's most advanced AI SDR Agent. - [Piper Demo Day Live!](https://www.qualified.com/plus/category/piper-demo-day-live): Catch all the magic moments from our executive briefing series as we consider the future of inbound and uncover a faster, more efficient way to generate pipeline with Piper the AI SDR. - [Piperfest '24](https://www.qualified.com/plus/category/piperfest-2024): In this three-hour virtual event, we celebrated all things Piper the AI SDR, including a brand new product announcement with Piper Email, customer stories, playbooks, thought leadership, and more. - [Piperfest '25](https://www.qualified.com/plus/category/piperfest-2025): How are AI agents transforming pipeline generation? Join us as we celebrate the agentic marketing movement and reveal some major new innovations for Piper the AI SDR Agent. - [Qualified on Qualified Webinars](https://www.qualified.com/plus/category/qualified-on-qualified-webinars): Join Qualified's marketing leaders and customers for in-depth looks at how to get the most pipeline out of the Qualified platform and Piper the AI SDR. - [Rise of RevOps](https://www.qualified.com/plus/category/rise-of-revops): The world’s top RevOps leaders share insights from the cutting edge of “revenue intelligence” to help you maximize revenue potential. They detail the tools and techniques they're using to drive pipeline and accelerate growth. - [Rise of the AI Workforce](https://www.qualified.com/plus/category/rise-of-the-ai-workforce): The AI Workforce is transforming B2B as we know it. AI Workers are tackling roles laden with manual tasks to make workers and businesses more efficient. - [The AI SDR Movement](https://www.qualified.com/plus/category/the-ai-sdr-movement): Marketing leaders discuss leveraging AI SDRs to shape the future of B2B sales. - [The New AI Marketing Funnel](https://www.qualified.com/plus/category/the-new-ai-marketing-funnel): Learn why modern marketers are ditching the MQL and generating pipeline in the Age of AI with The New AI Marketing Funnel in this one-hour events featuring Tricia Gellman, CMO of Box, and Qualified marketing leaders. - [Books](https://www.qualified.com/plus/category/the-pipeline-generation-library) - [Virtual Events](https://www.qualified.com/plus/category/virtual-events): Learn how some of the best and brightest in B2B marketing and sales are generating pipeline in the Age of AI.
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