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# Redpoint Global

Data-Driven Companies Trust Redpoint

## Sitemaps

- [XML Sitemap](https://www.redpointglobal.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Pages

- [Home Page v7](https://www.redpointglobal.com/) - Our Data Readiness Hub delivers clean, unified customer data ready for use across your organization, powering AI, analytics, customer experience, and operations
- [Retail - V2](https://www.redpointglobal.com/retail-v2/) - Personalize retail experiences and deliver results with a single, comprehensive view of every customer. Learn more today.
- [What is Identity Resolution?](https://www.redpointglobal.com/what-is-identity-resolution/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”bottom” background_color_gradient_stops=”rgba(140,146,171,0.31) 0%|#ffffff 53%” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/logo-bg-mark.png” background_size=”custom” background_image_width=”150%” background_image_height=”0%” background_position=”center_right” background_horizontal_offset=”100%” background_blend=”screen” background_pattern_vertical_offset=”0%” background_pattern_repeat=”space” custom_padding=”||||true|false” scroll_fade=”0|65|65|100|100%|100|0%” border_width_bottom=”1px” border_color_bottom=”#BEBEBE” border_style_bottom=”dotted” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”_initial” header_text_color=”#B41F24″ header_font_size=”46px” header_line_height=”120%” header_6_font_size=”16px” header_6_line_height=”120%” background_enable_color=”off” background_enable_image=”off” background_position=”center_left” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”48px||12px||false|false” custom_padding=”2%|2%|2%|0px|false|false” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”]What is
- [Data Quality](https://www.redpointglobal.com/automated-data-quality/) - Clean data is essential to understand your customers better. Go beyond basic unification and continuously cleanse your customer data with no-code automations.
- [Identity Resolution](https://www.redpointglobal.com/identity-resolution/) - Identity resolution that gives you accurate, real-time customer profiles enabling deep personalization and significant growth. Learn more.
- [Profile Unification](https://www.redpointglobal.com/profile-unification/) - Go beyond simple identity matching and curate customer data into accurate and actionable customer profiles. Filter out the noise and understand what really matters.
- [Data Ingestion](https://www.redpointglobal.com/data-ingestion/) - Redpoint ingests data from virtually any source and cleanses it upon arrival, so you can activate it across your ecosystem with confidence - no code required.
- [Redpoint Identity Studio](https://www.redpointglobal.com/redpoint-identity-studio/) - Resolve customer identities natively in Snowflake. Configure match rules, audit every decision, and maintain persistent identity keys. No data leaves your environment.
- [Redpoint and Snowflake](https://www.redpointglobal.com/redpoint-and-snowflake/) - Redpoint's composable CDP operates directly in the Snowflake Data Cloud, allowing you to build your architecture in a balanced way so you can do your job more easily
- [Careers](https://www.redpointglobal.com/careers/) - Join Redpoint Global and be part of a team transforming customer experiences through data and technology. Explore open roles and grow your career with us.
- [Ethics Reporting](https://www.redpointglobal.com/ethics-reporting/) - [et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 48%|#e5e5e5 100%” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text ul_position=”inside” _builder_version=”4.27.6″ _module_preset=”default” link_text_color=”#B41F24″ global_colors_info=”{}”]Ethics Reporting Redpoint Ethics Reporting Form: Fill out form Email: ethics@redpointglobal.comIf you would like to remain anonymous, use a non-identifying email address when reaching out.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
- [Healthcare Payers](https://www.redpointglobal.com/healthcare-payers/) - Improve value-based reimbursements, lower medical spend and enhance member experience with the only CDP that completely addresses the root challenges of data accuracy and accessibility.
- [About Redpoint](https://www.redpointglobal.com/about-redpoint/) - Redpoint was founded to help brands drive personalization at scale, using its customer data platform to solve customer engagement challenges across data, insight, and actions.
- [Travel & Hospitality](https://www.redpointglobal.com/travel-hospitality/) - Increase bookings and build customer loyalty. Connect customer data and deliver personalized experiences pre, during and post travel. Learn more today.
- [Financial Services](https://www.redpointglobal.com/financial-services-archive/) - Power digital financial journeys with Redpoint’s secure, privacy-compliant CDP. Discover how you can deliver personalized experiences across channels.
- [Home Page 6](https://www.redpointglobal.com/home-page-6/) - Our Data Readiness Hub delivers clean, unified customer data ready for use across your organization, powering AI, analytics, customer experience, and operations
- [Redpoint for Payers](https://www.redpointglobal.com/healthcare-payers-archive/) - Improve value-based reimbursements, lower medical spend and enhance member experience with the only CDP that completely addresses the root challenges of data accuracy and accessibility.
- [Data Readiness Hub](https://www.redpointglobal.com/data-readiness-hub/) - Get your data ready to power any AI or CX initiative. Redpoint delivers the most accurate and complete customer 360 – with data that is cleaned, enriched and unified.
- [Redpoint CDP](https://www.redpointglobal.com/cdp/) - Discover Redpoint Customer Data Platform: built for data readiness, ensuring your customer data is accurate, complete, and AI-ready for impactful insights.
- [Data Readiness for Data Teams](https://www.redpointglobal.com/data-readiness-for-data-teams/) - Solve your toughest customer data challenges — poor data quality, disconnected identities and fragmented customer journeys — creating the context that drives results.
- [Redpoint AI](https://www.redpointglobal.com/ai/) - Build AI‑ready data with Redpoint. Learn how data readiness for AI powers predictive analytics, personalization, and smarter customer experiences.
- [Redpoint for Providers](https://www.redpointglobal.com/healthcare-providers/) - Improve patient health and operating margins by addressing the root challenges of data accuracy and accessibility.
- [Data Readiness for Providers](https://www.redpointglobal.com/provider-resources/) - Unlock growth and engagement across the patient journey with data that’s ready for action.
- [Data Readiness for Payers](https://www.redpointglobal.com/payer-resources/) - Get your member data ready for action – smarter AI, better outcomes, and seamless engagement
- [Home Page - v4](https://www.redpointglobal.com/home-page-v4/) - Redpoint's Data Readiness Hub delivers customer data that is ready for use across the enterprise in systems that power AI, analytics, customer experience and operations.
- [Ecosystem Partners](https://www.redpointglobal.com/ecosystem-partners/) - Whether you are interested in offering your clients a CDP, or integrating your technology with the Redpoint CDP, we can help. Learn about our partner program.
- [Redpoint for Healthcare & Life Sciences](https://www.redpointglobal.com/healthcare-and-life-sciences/) - Our CDP delivers an evidence-based approach, allowing your to apply data with precision and personalization to advance the science of life and care delivery.
- [Request a Demo | Healthcare](https://www.redpointglobal.com/request-demo-healthcare/) - With Redpoint, leading healthcare organizations can achieve desired health outcomes & tangible revenue growth at the lowest total cost of ownership. Learn more.
- [Request a Demo | Retail](https://www.redpointglobal.com/request-demo-retail/) - Marketers & CX leaders can now deliver personalized, omnichannel experiences for customers, to build brand loyalty & drive revenue growth. Request a demo.
- [Configurations](https://www.redpointglobal.com/configurations/) - Redpoint Data Readiness Hub works in a hybrid environment, giving you full control over your critical and sensitive data. Learn about our configuration options.
- [Video Resources](https://www.redpointglobal.com/cdp-video-resources/) - Get the latest information on the CDP Industry with the videos and resources provided by Redpoint Global. Watch our latest video today.
- [Latest News](https://www.redpointglobal.com/news/) - Get up-to-date today about the CDP and Data Readiness industry from the Redpoint Global team.
- [eBooks and White Papers](https://www.redpointglobal.com/ebooks-white-papers/) - Get up-to-date today with the latest CDP articles, white papers, blogs and ebooks from Redpoint Global's CPD team.
- [Configurations](https://www.redpointglobal.com/self-hosted-solutions/) - We provide self-hosted solutions that offer control over infrastructure, speed, & security, ideal for compliance, data protection, & operating behind firewalls.
- [Integrations](https://www.redpointglobal.com/integrations/) - In order to provide relevant and timely CX, Redpoint provides native integrations and APIs to gather customer data from multiple sources. Learn more.
- [Analyst reports](https://www.redpointglobal.com/analyst-reports/) - Our Analyst & Research Reports provide expert insights on CDP, identity resolution, AI-driven personalization, and data readiness. Learn more.
- [Real-Time Decisions](https://www.redpointglobal.com/real-time-decisions/) - In order to make informed decisions, Redpoint combines live behavior with history to ensure that every profile is current, complete, and actionable. Learn more.
- [The Data Readiness Series | Data: The Defining Difference](https://www.redpointglobal.com/data-the-defining-difference/) - Discover why high-quality data is the key to exceptional CX & business success. Explore data readiness, real-world insights, & strategies for lasting growth.
- [Redpoint Interaction](https://www.redpointglobal.com/redpoint-interaction/) - Easily deliver multi-touch, omnichannel next-best actions at every touchpoint. Create personalized experiences that drive engagement across the entire customer journey.
- [Request a Demo](https://www.redpointglobal.com/request-demo/) - Discover how Redpoint Global can transform your customer data and engagement strategies. Request a personalized demo to see our platform's powerful capabilities firsthand.
- [Data Readiness for IT](https://www.redpointglobal.com/data-readiness-for-it/) - Most IT tools aren’t built for customer data. Redpoint is. It bridges a critical gap in modern data stacks: a platform purpose-built to clean, unify and prepare customer data for real-time activation across every channel and team.
- [Data Orchestration](https://www.redpointglobal.com/data-orchestration/) - Take your marketing to the next level with data orchestration. Transform data into omnichannel journeys & real-time campaigns, without relying on data teams.
- [Customer Case Studies](https://www.redpointglobal.com/customer-case-studies/) - Driving Customer Ad Conversions & Email Open Rates
- [Style Guide](https://www.redpointglobal.com/style-guide/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ background_enable_color=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_image src=”https://www.redpointglobal.com/wp-content/uploads/2024/04/full-H-RPG-logo-300w.png” alt=”Full H Rpg Logo 300w” title_text=”Full H Rpg Logo 300w” _builder_version=”4.25.0″ _module_preset=”default” width=”25%” width_tablet=”45%” width_phone=”40%” width_last_edited=”on|phone” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.24.3″ header_3_font=”Work Sans||||||||” header_3_text_color=”#B41F24″ header_3_font_size=”25px” custom_margin=”60px||10px||false|false” global_colors_info=”{}”]Framework[/et_pb_text][et_pb_text _builder_version=”4.24.3″ header_font=”Work Sans||||||||” custom_margin=”||||false|false” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]Global Brand Style Guide[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”7%||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.24.3″ max_width=”2560px”
- [Data Readiness for Advertising](https://www.redpointglobal.com/data-readiness-for-advertising/) - Use your first-party data to reach your best customers - and new customers that look like them - across digital advertising channels with Redpoint.
- [Data Readiness for Marketing](https://www.redpointglobal.com/data-readiness-for-marketing/) - Great marketing starts with a solid data foundation. Learn about Redpoint's Data Readiness and CDP solutions. Fuel smarter campaigns and personalized experiences.
- [Dynamic Segmentation](https://www.redpointglobal.com/dynamic-segmentation/) - Dynamic segmentation helps you deliver relevant, real-time customer experiences. Learn how Redpoint enables smarter, faster audience targeting.
- [Data Management](https://www.redpointglobal.com/data-management/) - Build powerful data pipelines - in your cloud or on-premises - to create unified profiles that fuel your marketing. Learn about our customer data management.
- [CDP - Back to Basics](https://www.redpointglobal.com/cdp-back-to-basics/) - In this series, we get back to the basics and review the core capabilities required for a CDP platform to achieve its ultimate goal - delivering exceptional CX.
- [Media & Entertainment](https://www.redpointglobal.com/media-entertainment/) - The Redpoint CDP gives you the data you need to create seamless experiences across every media touchpoint and customer journey.
- [Retail](https://www.redpointglobal.com/retail/) - Personalize retail experiences and deliver results with a single, comprehensive view of every customer. Learn more today.
- [Pharmaceutical](https://www.redpointglobal.com/pharmaceutical/) - Provide personalized engagement for HCPs and consumers by addressing challenges in data accuracy and accessibility. Learn more today.
- [What is a Customer Data Platform? CDPs Explained](https://www.redpointglobal.com/customer-data-platform/) - A CDP should ingest all messy customer data and fix it; resolve identities; empower business users to build reusable segments without code; and activate it across different channels.
- [Product & Solution Briefs](https://www.redpointglobal.com/product-solution-briefs/) - Discover how Redpoint Global’s solutions empower data-driven customer engagement. Explore detailed solution briefs to see our platform’s capabilities in action.
- [Contact](https://www.redpointglobal.com/contact/) - Have questions or want to learn more about Redpoint Global? Contact us for sales inquiries, support, partnerships, or general information—we're here to help.
- [Privacy Policy](https://www.redpointglobal.com/privacy-policy/) - earn how Redpoint Global collects, uses, and protects your personal information. Read our full privacy policy to understand your rights and our data practices.
- [Redpoint Architecture Blueprints](https://www.redpointglobal.com/redpoint-architecture-blueprints/) - A CDP is the center of your MarTech stack. Check out our blueprints to learn how Redpoint can improve the performance of Snowflake, Salesforce, Adobe, Braze, Tealium, Twilio, Databricks and more.
- [Our People](https://www.redpointglobal.com/our-people/) - The amazing people at Redpoint Global who make personalization at scale possible with a customer data platform.
- [Redpoint Real-Time Interactions](https://www.redpointglobal.com/real-time-interactions/) - Redpoint continuously updates your customer profile with event-driven interactions to create real time personalization that drives results. Learn more.
- [Redpoint Orchestration](https://www.redpointglobal.com/orchestration/) - Our CDP solution enables you to deliver intelligent, hyper-personalized engagements across every channel throughout the customer journey. Learn more.
- [Segmentation & Activation](https://www.redpointglobal.com/segmentation-activation/) - Boost your marketing strategy with advanced, AI-driven segmentation for increased ROI. Learn more about our CDP segmentation & activation solution today.
- [Data Observability](https://www.redpointglobal.com/data-observability/) - Monitor your data in real time for data quality you can trust. Find and fix data errors early. Be confident in the output of your AI and CX initiatives.
- [Data Ingestion & Data Quality](https://www.redpointglobal.com/data-quality-and-data-ingestion/) - Redpoint’s CDP cleans data at the point of ingestion, enabling marketers to design & activate effective campaigns that have impact & drive ROI. Learn more.
- [Elevate Your Personalization Efforts](https://www.redpointglobal.com/data-driven-personalization-cdp-maturity-model/) - Are you getting started on your personalization journey? Take the Data-Driven Personalization Maturity Model Assessment and see how to make your CDP work for you.
- [Advertising](https://www.redpointglobal.com/advertising/) - Use your first-party data to reach your best customers - and new customers that look like them - across digital advertising channels with the Redpoint CDP.
- [Trust & Security](https://docs.redpointglobal.com/trust/redpoint-s-security-standards-and-compliance)
- [Marketing Professional](https://www.redpointglobal.com/cdp-for-marketing/) - Personalize your marketing with a Customer Data Platform (CDP). Harness insights to captivate, nurture, and retain your customers. Learn More.
- [Cloud Partners](https://www.redpointglobal.com/cloud-partners/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”bottom” background_color_gradient_stops=”#e5e5e5 0%|rgba(190,190,190,0) 50%” custom_padding=”||0px||false|false” border_width_bottom=”1px” border_style_bottom=”dotted” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_image src=”https://www.redpointglobal.com/wp-content/uploads/2024/10/GettyImages-1400100956-2.png” alt=”Gettyimages 1400100956 2″ title_text=”Gettyimages 1400100956 2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_heading title=”Redpoint Cloud Partners” _builder_version=”4.27.2″ _module_preset=”default” title_level=”h4″ title_text_color=”#B41F24″ custom_margin=”||4px|||” custom_padding=”0px|||||” global_colors_info=”{}”][/et_pb_heading][et_pb_heading title=”Your cloud, our cloud… your
- [Solutions Partners](https://www.redpointglobal.com/solutions-partners/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”bottom” background_color_gradient_stops=”#e5e5e5 0%|rgba(190,190,190,0) 50%” custom_padding=”||0px||false|false” border_width_bottom=”1px” border_style_bottom=”dotted” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_image src=”https://www.redpointglobal.com/wp-content/uploads/2024/10/GettyImages-2148985696-2.png” alt=”Gettyimages 2148985696 2″ title_text=”Gettyimages 2148985696 2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_heading title=”Redpoint Solution Partners” _builder_version=”4.27.2″ _module_preset=”default” title_level=”h4″ title_text_color=”#B41F24″ custom_margin=”||4px|||” global_colors_info=”{}”][/et_pb_heading][et_pb_heading title=”Solutions Partners” _builder_version=”4.27.0″ _module_preset=”default” title_font_size=”60px” global_colors_info=”{}”][/et_pb_heading][et_pb_text
- [Technology Partners](https://www.redpointglobal.com/technology-partners/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”bottom” background_color_gradient_stops=”rgba(140,146,171,0.23) 0%|rgba(229,229,229,0.75) 22%|rgba(190,190,190,0) 50%” custom_padding=”||0px||false|false” border_width_bottom=”1px” border_color_bottom=”#8C92AB” border_style_bottom=”dotted” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_image src=”https://www.redpointglobal.com/wp-content/uploads/2024/10/GettyImages-1250238624-2.png” alt=”Gettyimages 1250238624 2″ title_text=”Gettyimages 1250238624 2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_heading title=”Redpoint Technology Partners” _builder_version=”4.27.2″ _module_preset=”default” title_level=”h4″ title_text_color=”#B41F24″ custom_margin=”||3px|||” global_colors_info=”{}”][/et_pb_heading][et_pb_heading title=”Technology Partners” _builder_version=”4.27.0″ _module_preset=”default”
- [CDP for Data Analytics Professionals](https://www.redpointglobal.com/cdp-for-data-analytics/) - Elevate your data game with cutting-edge analytics solutions. Uncover insights, drive personalized experiences, and transform your strategy today!
- [CDP for IT](https://www.redpointglobal.com/cdp-for-it/) - Explore our specialized CDP tailored for IT pros. Streamline operations, fortify security, and fuel innovation with our comprehensive platform.
- [See It In Action | Data Quality](https://www.redpointglobal.com/see-it-in-action-data-quality/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.27.2″ background_color=”RGBA(255,255,255,0)” background_enable_image=”off” background_position=”top_center” background_blend=”soft-light” width=”100%” custom_margin=”50px||100px||false|false” custom_padding=”0px||0px||false|false” bottom_divider_height=”105px” bottom_divider_repeat=”1x” bottom_divider_arrangement=”above_content” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”143deg” background_color_gradient_stops=”#e5e5e5 0%|#ffffff 100%” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/RPG_bg_lines.png” max_height=”1500px” custom_margin=”||||false|false” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset1″ box_shadow_blur=”8px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#B41F24″ header_font_size=”36px” background_enable_image=”off” background_position=”center_left” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|true” global_colors_info=”{}”]See it in Action | Data
- [See It In Action | Segmentation & Activation](https://www.redpointglobal.com/see-it-in-action-segmentation-and-activation/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.27.2″ background_color=”RGBA(255,255,255,0)” background_enable_image=”off” background_position=”top_center” background_blend=”soft-light” width=”100%” min_height=”500px” custom_margin=”50px||50px||false|false” custom_padding=”0px||||false|false” bottom_divider_height=”105px” bottom_divider_repeat=”1x” bottom_divider_arrangement=”above_content” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”143deg” background_color_gradient_stops=”#e5e5e5 0%|#ffffff 100%” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/RPG_bg_lines.png” custom_margin=”||||false|false” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset1″ box_shadow_blur=”8px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#B41F24″ header_font_size=”36px” background_enable_image=”off” background_position=”center_left” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|true” global_colors_info=”{}”]See it in Action | Segmentation & Activation
- [CDP Glossary](https://www.redpointglobal.com/cdp-glossary/) - This Customer Data Platform (CDP) glossary demystifies essential terms related to CDPs, empowering you to make the best decisions for your MarTech stack.
- [See it in Action](https://www.redpointglobal.com/see-it-in-action/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”bottom” background_color_gradient_stops=”rgba(190,190,190,0.43) 0%|rgba(229,229,229,0) 34%” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/08/seeitinaction-2.png” background_position=”bottom_center” custom_padding=”90px||90px|||” border_width_bottom=”1px” border_color_bottom=”#8C92AB” border_style_bottom=”dotted” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” background_color=”#E5E5E5″ background_enable_image=”off” background_blend=”multiply” width=”50%” width_tablet=”80%” width_phone=”90%” width_last_edited=”on|phone” custom_padding=”|2%||2%|false|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset1″ global_colors_info=”{}” width__hover_enabled=”off|desktop”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”See Redpoint CDP in Action” _builder_version=”4.27.0″ _module_preset=”default” title_text_align=”center” title_text_color=”#B41F24″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_heading][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”#000000″
- [Partner Portal](https://www.redpointglobal.com/partner-portal/) - Let’s be great partners. Here you will find all of the educational, selling, and marketing tools to be successful. Redpoint maintains the exacting standards for SOC 2 Type 2, ISO 27001 and HIPAA compliance. Every measure of protection, at every moment.
- [Training and Certifications](https://www.redpointglobal.com/partner-portal/training-and-certifications/) - Contains information for Redpoint Training and Certification processes and procedures.
- [Resources](https://www.redpointglobal.com/partner-portal/resouces/) - Marketing content: Overviews, Data Sheets, Solution Briefs, and White Papers.
- [Communications and Logos](https://www.redpointglobal.com/partner-portal/communications-logos/) - Guidelines for all branding needs.
- [Delivery](https://www.redpointglobal.com/partner-portal/delivery/) - Content needed for a successful implementation.
- [Get Started](https://www.redpointglobal.com/partner-portal/get-started-here/) - Let's be great partners! Here's everything you need to get started...
- [Build Your Funnel](https://www.redpointglobal.com/partner-portal/build-your-funnel/) - Tools to help you sell.
- [Let’s be great partners.](https://www.redpointglobal.com/partner-portal/lets-be-great-partners/) - Here you will find all of the educational, selling, and marketing tools to be successful. Redpoint maintains the exacting standards for SOC 2 Type 2, ISO 27001 and HIPAA compliance. Every measure of protection, at every moment.
- [Upcoming Events](https://www.redpointglobal.com/events/) - [et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” background_enable_image=”off” background_size=”contain” background_position=”top_center” background_vertical_offset=”-35%” background_repeat=”repeat-x” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”143deg” background_color_gradient_stops=”#e5e5e5 0%|#ffffff 100%” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/RPG_bg_lines.png” custom_margin=”||||false|false” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset1″ box_shadow_blur=”8px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” header_text_color=”#B41F24″ header_font_size=”24px” background_enable_image=”off” background_position=”center_left” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|true” global_colors_info=”{}”]Upcoming Events[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_de_mach_archive_loop post_type_choose=”events” _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” loop_layout=”23627″ equal_height=”on”
- [Do not sell](https://www.redpointglobal.com/do-not-sell/) - [et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 48%|#e5e5e5 100%” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text ul_position=”inside” _builder_version=”4.24.2″ _module_preset=”default” link_text_color=”#B41F24″ global_colors_info=”{}”]Do Not Sell Redpoint never sells your information to third parties. However, you can take the extra step of notifying us via this form should you want Redpoint to set a “Do Not Sell” preference for you
- [Report Resources](https://www.redpointglobal.com/report-resources/) - [et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][dpdfg_filtergrid include_terms=”834″ multilevel_hierarchy_tax=”%91{%22name%22:%22resources_category%22,%22label%22:%22Report Categories%22,%22all%22:%22View All%22}%93″ pagination_pages=”2″ _builder_version=”4.24.0″ _module_preset=”default” dpdfg_entry_title_font=”||||||||” dpdfg_entry_title_font_size=”24px” dpdfg_entry_title_line_height=”110%” dpdfg_dropdown_tags_text_color=”#FFFFFF” global_colors_info=”{}”][/dpdfg_filtergrid][/et_pb_column][/et_pb_row][/et_pb_section]
- [Content Component](https://www.redpointglobal.com/content-component/) - [et_pb_section fb_built=”1″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”]H1 H2 H3 H4 H5 H6[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”]Title Bold Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in
- [Telecommunications](https://www.redpointglobal.com/telecommunications/) - [et_pb_section fb_built=”1″ _builder_version=”4.23.2″ _module_preset=”default” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/RPG_bg_lines.png” background_size=”contain” background_position=”bottom_right” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.23.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(229,229,229,0) 0%|#e5e5e5 100%” width=”100%” max_width=”100%” custom_padding=”0px||0px|13%|false|false” border_width_bottom=”1px” border_color_bottom=”#8C92AB” border_style_bottom=”dotted” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.23.2″ _module_preset=”default” custom_padding=”40px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.2″ _module_preset=”default” header_5_font=”|||on|||||” header_5_text_color=”#B41F24″ header_5_font_size=”14px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]RedPoint For Telecommunications[/et_pb_text][et_pb_text _builder_version=”4.23.2″ _module_preset=”default” header_font_size=”42px” header_line_height=”100%” header_4_font_size=”17px” header_4_line_height=”140%” header_5_font=”|||on|||||” header_5_text_color=”#B41F24″ header_5_font_size=”14px” custom_margin=”35px||39px|||”

## Post Types

- [Events](https://www.redpointglobal.com/events/)
- [Case Studies](https://www.redpointglobal.com/case-studies/)
- [Landing Pages](https://www.redpointglobal.com/landing-pages/)
- [Press Releases](https://www.redpointglobal.com/press/)
- [Integration](https://www.redpointglobal.com/integration/)
- [Partners](https://www.redpointglobal.com/partners/)
- [Latest News](https://www.redpointglobal.com/latest-news/)
- [Resources](https://www.redpointglobal.com/resources/)
- [Blog](https://www.redpointglobal.com/blog/)
- [Our People](https://www.redpointglobal.com/our-people/)
- [Customers](https://www.redpointglobal.com/customers/)

## Taxonomies

- [Integration Type](https://www.redpointglobal.com/dmach_tax/integration-type/)
- [Landing Page Type](https://www.redpointglobal.com/dmach_tax/landing-page-type/)
- [Blog Type](https://www.redpointglobal.com/dmach_tax/blog-type/)
- [Resource Type](https://www.redpointglobal.com/dmach_tax/resource-type/)

## Landing Pages

- [Cocktail Hour](https://www.redpointglobal.com/landing_pages/cocktail-hour/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.6″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(19,22,32,0.62) 0%|rgba(19,22,32,0.61) 45%|rgba(31,35,51,0.85) 100%” background_color_gradient_overlays_image=”on” background_image=”https://www.redpointglobal.com/wp-content/uploads/2026/04/download.jpg” custom_margin=”||||true|false” custom_padding=”7%||7%||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” width=”50%” hover_enabled=”0″ global_colors_info=”{}” width_last_edited=”on|phone” sticky_enabled=”0″ width_tablet=”80%” width_phone=”80%”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_heading title=”Presented by Redpoint Global” _builder_version=”4.27.6″ _module_preset=”default” title_level=”h6″ title_font=”|300||on|||||” title_text_align=”center” title_text_color=”#f4c362″ title_font_size=”21px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_heading][et_pb_heading title=”THE DATA READINESS COCKTAIL HOUR” _builder_version=”4.27.6″ _module_preset=”default” title_font=”|800|||||||” title_text_align=”center” title_text_color=”#FFFFFF” title_font_size=”80px” hover_enabled=”0″ global_colors_info=”{}”
- [Maximize Member Engagement, Using Your Own Data](https://www.redpointglobal.com/landing_pages/healthcare-payer-poc/) - Improve CAHPS scores, improve retention, & maximize operational efficiency with our solutions for health plans, including Redpoint CDP and Engagys. Learn more.
- [The CDP Reckoning: What Will the Future Demand of Your Customer Data?](https://www.redpointglobal.com/landing_pages/the-cdp-reckoning-what-will-the-future-demand-of-your-customer-data/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”143deg” background_color_gradient_stops=”#e5e5e5 0%|#ffffff 100%” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/RPG_bg_lines.png” custom_margin=”-20px||30px||false|false” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_text_color=”#B41F24″ header_font_size=”36px” background_enable_image=”off” background_position=”center_left” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|true” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]The CDP Reckoning: What Will the Future Demand of Your Customer Data?[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column
- [Your Data Has More to Say - Data Readiness Checklist](https://www.redpointglobal.com/landing_pages/your-data-has-more-to-say-data-readiness-checklist/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_image=”off” background_size=”custom” background_image_height=”150%” background_position=”center_right” background_horizontal_offset=”-36%” background_repeat=”repeat-x” custom_margin=”||-44px|||” custom_padding=”||85px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”29px|auto||auto||” custom_padding=”18px||0px||false|false” border_color_bottom=”#8C92AB” border_style_bottom=”dotted” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_divider color=”#B41F24″ divider_weight=”3px” _builder_version=”4.27.4″ _module_preset=”default” width=”13%” global_colors_info=”{}”][/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#8C92AB” text_line_height=”140%” header_font=”||||||||” header_text_color=”#000000″ custom_margin=”3px|5px||||” global_colors_info=”{}”]Your Data Has More to Say Data Readiness Helps it Speak[/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}”
- [Mastering Identity, Maximizing Impact: A Roadmap for Data Readiness](https://www.redpointglobal.com/landing_pages/mastering-identity-maximizing-impact-a-roadmap-for-data-readiness/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”143deg” background_color_gradient_stops=”#e5e5e5 0%|#ffffff 100%” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/RPG_bg_lines.png” custom_margin=”-20px||30px||false|false” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#B41F24″ header_font_size=”36px” background_enable_image=”off” background_position=”center_left” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|true” global_colors_info=”{}”]Mastering Identity, Maximizing Impact: A Roadmap for Data Readiness[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”
- [Close the Customer Context Gap - Data Readiness Checklist](https://www.redpointglobal.com/landing_pages/close-the-customer-context-gap-data-readiness-checklist/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_image=”off” background_size=”custom” background_image_height=”150%” background_position=”center_right” background_horizontal_offset=”-36%” background_repeat=”repeat-x” custom_margin=”||-44px|||” custom_padding=”||85px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”29px|auto||auto||” custom_padding=”18px||0px||false|false” border_color_bottom=”#8C92AB” border_style_bottom=”dotted” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_divider color=”#B41F24″ divider_weight=”3px” _builder_version=”4.27.4″ _module_preset=”default” width=”13%” global_colors_info=”{}”][/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#8C92AB” text_line_height=”140%” header_font=”||||||||” header_text_color=”#000000″ custom_margin=”3px|5px||||” global_colors_info=”{}”]Close the Customer Context Gap[/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Data Readiness brings customer context to life—fluid, real-time,
- [Your Data Has More to Say - Data Readiness Infographic](https://www.redpointglobal.com/landing_pages/your-data-has-more-to-say-data-readiness-infographic/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_image=”off” background_size=”custom” background_image_height=”150%” background_position=”center_right” background_horizontal_offset=”-36%” background_repeat=”repeat-x” custom_margin=”||-44px|||” custom_padding=”||85px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”29px|auto||auto||” custom_padding=”18px||0px||false|false” border_color_bottom=”#8C92AB” border_style_bottom=”dotted” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_divider color=”#B41F24″ divider_weight=”3px” _builder_version=”4.27.4″ _module_preset=”default” width=”13%” global_colors_info=”{}”][/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#8C92AB” text_line_height=”140%” header_font=”||||||||” header_text_color=”#000000″ custom_margin=”3px|5px||||” global_colors_info=”{}”]Your Data Has More to Say Data Readiness Helps it Speak[/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Data Readiness
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- [Data or Die: Data Quality is Indispensable for AI-Driven CX](https://www.redpointglobal.com/landing_pages/email-data-or-die-data-quality-is-indispensable-for-ai-driven-cx/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/RPG_bg_lines.png” width=”100%” module_alignment=”center” custom_margin=”-70px||-5%||false|false” custom_padding=”2%|5%|9%|5%|false|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” width=”100%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”||-15px||false|false” custom_padding=”2%|2%|0%|2%|false|true” border_radii=”on|8px|8px|8px|8px” border_color_all=”#BEBEBE” locked=”off” global_colors_info=”{}” width__hover_enabled=”off|desktop” width__hover=”80%” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font_size=”18px” header_font_size=”48px” custom_margin=”|-20px|||false|false” custom_padding=”|2px||2px|true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”]Webinar Data or Die:
- [Data or Die: Data Quality is Indispensable for AI-Driven CX](https://www.redpointglobal.com/landing_pages/resources-data-or-die-data-quality-is-indespensable-for-ai-driven-cx/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”143deg” background_color_gradient_stops=”#e5e5e5 0%|#ffffff 100%” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/RPG_bg_lines.png” custom_margin=”-20px||30px||false|false” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” header_text_color=”#B41F24″ header_font_size=”36px” background_enable_image=”off” background_position=”center_left” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|true” global_colors_info=”{}”]Data or Die: Data Quality is Indispensable for AI-Driven CX[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”
- [Data-Driven Personalization Capability Maturity Model: A Roadmap for CX Impact](https://www.redpointglobal.com/landing_pages/social-data-driven-personalization-capability-maturity-model/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/RPG_bg_lines.png” width=”100%” module_alignment=”center” custom_margin=”-70px||-5%||false|false” custom_padding=”2%|5%|9%|5%|false|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px” theme_builder_area=”post_content” locked=”off”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” width=”100%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”||-15px||false|false” custom_padding=”2%|2%|0%|2%|false|true” border_radii=”on|8px|8px|8px|8px” border_color_all=”#BEBEBE” locked=”off” global_colors_info=”{}” width__hover_enabled=”off|desktop” width__hover=”80%” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font_size=”18px” header_font_size=”48px” custom_margin=”|-20px|||false|false” custom_padding=”|2px||2px|true|true” hover_enabled=”0″
- [Gartner | Infographic: Our Most Fundamental Customer Experience Advice Fits on a Napkin](https://www.redpointglobal.com/landing_pages/social-gartner-infographic-our-most-fundamental-customer-experience-advice-fits-on-a-napkin/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/RPG_bg_lines.png” width=”100%” module_alignment=”center” custom_margin=”-70px||-5%||false|false” custom_padding=”2%|5%|9%|5%|false|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” width=”100%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”||-15px||false|false” custom_padding=”2%|2%|0%|2%|false|true” border_radii=”on|8px|8px|8px|8px” border_color_all=”#BEBEBE” locked=”off” global_colors_info=”{}” width__hover_enabled=”off|desktop” width__hover=”80%” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font_size=”18px” header_font_size=”48px” custom_margin=”|-20px|||false|false” custom_padding=”|2px||2px|true|true” hover_enabled=”0″ border_radii=”on|8px|8px|8px|8px”
- [Gartner | Infographic: Our Most Fundamental Customer Experience Advice Fits on a Napkin](https://www.redpointglobal.com/landing_pages/email-gartner-infographic-our-most-fundamental-customer-experience-advice-fits-on-a-napkin/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/RPG_bg_lines.png” width=”100%” module_alignment=”center” custom_margin=”-70px||-5%||false|false” custom_padding=”2%|5%|9%|5%|false|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” width=”100%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”||-15px||false|false” custom_padding=”2%|2%|0%|2%|false|true” border_radii=”on|8px|8px|8px|8px” border_color_all=”#BEBEBE” locked=”off” global_colors_info=”{}” width__hover_enabled=”off|desktop” width__hover=”80%” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font_size=”18px” header_font_size=”48px” custom_margin=”|-20px|||false|false” custom_padding=”|2px||2px|true|true” hover_enabled=”0″ border_radii=”on|8px|8px|8px|8px”
- [Adastra POC](https://www.redpointglobal.com/landing_pages/email-redpoint-adastra-poc/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/RPG_bg_lines.png” width=”100%” module_alignment=”center” custom_margin=”-70px||-5%||false|false” custom_padding=”2%|5%|9%|5%|false|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” width=”100%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”||-15px||false|false” custom_padding=”2%|2%|0%|2%|false|true” border_radii=”on|8px|8px|8px|8px” border_color_all=”#BEBEBE” locked=”off” global_colors_info=”{}” width__hover_enabled=”off|desktop” width__hover=”80%” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font_size=”18px” header_font_size=”48px” custom_margin=”|-20px|||false|false” custom_padding=”|2px||2px|true|true” hover_enabled=”0″ border_radii=”on|8px|8px|8px|8px”
- [Munvo POC](https://www.redpointglobal.com/landing_pages/email-redpoint-munvo-poc/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/RPG_bg_lines.png” width=”100%” module_alignment=”center” custom_margin=”-70px||-5%||false|false” custom_padding=”2%|5%|9%|5%|false|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” width=”100%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”||-15px||false|false” custom_padding=”2%|2%|0%|2%|false|true” border_radii=”on|8px|8px|8px|8px” border_color_all=”#BEBEBE” locked=”off” global_colors_info=”{}” width__hover_enabled=”off|desktop” width__hover=”80%” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font_size=”18px” header_font_size=”48px” custom_margin=”|-20px|||false|false” custom_padding=”|2px||2px|true|true” hover_enabled=”0″ border_radii=”on|8px|8px|8px|8px”
- [What is Identity Resolution?](https://www.redpointglobal.com/landing_pages/email-what-is-identity-resolution/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/RPG_bg_lines.png” width=”100%” module_alignment=”center” custom_margin=”-70px||-5%||false|false” custom_padding=”2%|5%|9%|5%|false|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” width=”100%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”||-15px||false|false” custom_padding=”2%|2%|0%|2%|false|true” border_radii=”on|8px|8px|8px|8px” border_color_all=”#BEBEBE” locked=”off” global_colors_info=”{}” width__hover_enabled=”off|desktop” width__hover=”80%” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font_size=”18px” header_font_size=”48px” custom_margin=”|-20px|||false|false” custom_padding=”|2px||2px|true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”]Blog What is Identity
- [Munvo POC](https://www.redpointglobal.com/landing_pages/redpoint-munvo-poc/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.25.0″ background_color=”RGBA(255,255,255,0)” background_enable_image=”off” background_position=”top_center” background_blend=”soft-light” custom_margin=”-10px||||false|false” custom_padding=”0px||||false|false” bottom_divider_height=”105px” bottom_divider_repeat=”1x” bottom_divider_arrangement=”above_content” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_padding=”||19px|||” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_heading title=”Put Legacy Technology Behind You with a Modern, Composable CDP” _builder_version=”4.27.2″ _module_preset=”default” width=”100%” global_colors_info=”{}”][/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font=”||||||||” text_line_height=”130%” header_line_height=”130%” width=”90%” custom_margin=”0px||||false|false” custom_padding=”4px||0px||false|false” global_colors_info=”{}”]Discover how our low-commitment, high-impact POC offer
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- [Unlocking the Power of First-Party Data ​for a Leading Leisure Travel Group](https://www.redpointglobal.com/landing_pages/email-the-power-of-first-party-data-for-leisure-travel-group/) - [et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/04/content-red-mark-1900pxw.jpg” background_enable_mask_style=”on” background_mask_style=”diagonal-bars” background_mask_color=”#E5E5E5″ background_mask_transform=”invert” custom_margin=”||5%||false|false” custom_padding=”5%|5%|5%|5%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” width=”50%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” locked=”off” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”80%” background__hover_enabled=”on|hover” background_color__hover=”” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||||true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”]Click to Read the Case Study[/et_pb_text][et_pb_button
- [Thank You](https://www.redpointglobal.com/landing_pages/thank-you-luxury-fashion-retailer-accelerates-engagement/) - [et_pb_section fb_built=”1″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/red-general-image-bg.gif” background_enable_mask_style=”on” background_mask_style=”diagonal-bars” background_mask_color=”#E5E5E5″ background_mask_transform=”invert” custom_margin=”||5%||false|false” custom_padding=”5%|5%|5%|5%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” width=”50%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”80%” background__hover_enabled=”on|hover” background_color__hover=”” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||||true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}” theme_builder_area=”post_content”]Click Here
- [Luxury Fashion Retailers Drive Value with the Redpoint Customer Data Platform (CDP)](https://www.redpointglobal.com/landing_pages/email-luxury-fashion-retailers-drive-value-with-the-redpoint-cdp/) - [et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/04/content-red-mark-1900pxw.jpg” background_enable_mask_style=”on” background_mask_style=”diagonal-bars” background_mask_color=”#E5E5E5″ background_mask_transform=”invert” custom_margin=”||5%||false|false” custom_padding=”5%|5%|5%|5%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” width=”50%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” locked=”off” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”80%” background__hover_enabled=”on|hover” background_color__hover=”” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||||true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”]Click to Read the Blog[/et_pb_text][et_pb_button button_url=”https://www2.redpointglobal.com/email-landing-pages-luxury-fashion-retailers-drive-value-with-redpoint-cdp/”
- [Thank You](https://www.redpointglobal.com/landing_pages/thank-you-healthcare-roi-gamechanger/) - [et_pb_section fb_built=”1″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/red-general-image-bg.gif” background_enable_mask_style=”on” background_mask_style=”diagonal-bars” background_mask_color=”#E5E5E5″ background_mask_transform=”invert” custom_margin=”||5%||false|false” custom_padding=”5%|5%|5%|5%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” width=”50%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”80%” background__hover_enabled=”on|hover” background_color__hover=”” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”||||true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”]Click Here to Read the eBook[/et_pb_text][et_pb_button
- [The Healthcare ROI Gamechanger](https://www.redpointglobal.com/landing_pages/social-the-healthcare-roi-gamechanger/) - [et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.24.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”45deg” background_color_gradient_stops=”#e5e5e5 0%|#ffffff 99%” background_enable_mask_style=”on” background_mask_style=”diagonal-bars” background_mask_color=”#E5E5E5″ background_mask_transform=”invert” width=”100%” custom_padding=”2%||2%|2%|true|false” border_radii=”on|8px|8px|8px|8px” border_width_all=”3px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_5″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https://www.redpointglobal.com/wp-content/uploads/2024/04/HC-ROI-Gamechanger-eBook-e1713906601539.png” alt=”Hc Roi Gamechanger Ebook” title_text=”Hc Roi Gamechanger Ebook” align=”center” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][/et_pb_image][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.24.2″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”
- [Put Your Members at the Center with the Redpoint CDP](https://www.redpointglobal.com/landing_pages/email-put-your-members-at-the-center-with-the-redpoint-cdp/) - [et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/04/content-red-mark-1900pxw.jpg” background_enable_mask_style=”on” background_mask_style=”diagonal-bars” background_mask_color=”#E5E5E5″ background_mask_transform=”invert” custom_margin=”||5%||false|false” custom_padding=”5%|5%|5%|5%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” width=”50%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” locked=”off” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”80%” background__hover_enabled=”on|hover” background_color__hover=”” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||||true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}” theme_builder_area=”post_content”]Click to
- [The Healthcare ROI Gamechanger](https://www.redpointglobal.com/landing_pages/email-the-healthcare-roi-gamechanger/) - [et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/04/content-red-mark-1900pxw.jpg” background_enable_mask_style=”on” background_mask_style=”diagonal-bars” background_mask_color=”#E5E5E5″ background_mask_transform=”invert” custom_margin=”||5%||false|false” custom_padding=”5%|5%|5%|5%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” width=”50%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” locked=”off” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”80%” background__hover_enabled=”on|hover” background_color__hover=”” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||||true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}” theme_builder_area=”post_content”]Click
- [Put Your Members at the Center with the Redpoint CDP](https://www.redpointglobal.com/landing_pages/social-put-your-members-at-the-center-with-the-redpoint-cdp/) - [et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.24.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”45deg” background_color_gradient_stops=”#e5e5e5 0%|#ffffff 99%” background_enable_mask_style=”on” background_mask_style=”diagonal-bars” background_mask_color=”#E5E5E5″ background_mask_transform=”invert” width=”100%” custom_padding=”2%||2%|2%|true|false” border_radii=”on|8px|8px|8px|8px” border_width_all=”3px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_5″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https://www.redpointglobal.com/wp-content/uploads/2024/04/Put-Your-Members-at-the-Center-HC-Overview-cropped.png” alt=”Put Your Members At The Center Hc Overview Cropped” title_text=”Put Your Members At The Center Hc Overview Cropped”
- [Test Social LP](https://www.redpointglobal.com/landing_pages/test-social-lp/) - [et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.25.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/04/content-red-mark-1900pxw.jpg” background_enable_mask_style=”on” background_mask_style=”diagonal-bars” background_mask_color=”#E5E5E5″ background_mask_transform=”invert” width=”100%” custom_padding=”2%||2%|2%|true|false” border_radii=”on|8px|8px|8px|8px” border_width_all=”3px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.25.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”45deg” background_color_gradient_stops=”#e5e5e5 0%|#ffffff 99%” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”][et_pb_code _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_code][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.24.2″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][/et_pb_column][/et_pb_row][/et_pb_section]
- [Thank You](https://www.redpointglobal.com/landing_pages/thank-you-general-demo/) - [et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”-50px||-25px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” module_alignment=”left” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Thank You” _builder_version=”4.25.0″ _module_preset=”default” title_text_align=”left” module_alignment=”left” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_heading][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/red-general-image-bg.gif” background_enable_mask_style=”on” background_mask_style=”diagonal-bars” background_mask_color=”#E5E5E5″ background_mask_transform=”invert” custom_margin=”||5%||false|false” custom_padding=”5%|5%|5%|5%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” width=”50%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}” width__hover_enabled=”on|desktop”
- [Thank You](https://www.redpointglobal.com/landing_pages/thank-you-the-healthcare-roi-gamechanger/) - [et_pb_section fb_built=”1″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/red-general-image-bg.gif” background_enable_mask_style=”on” background_mask_style=”diagonal-bars” background_mask_color=”#E5E5E5″ background_mask_transform=”invert” custom_margin=”||5%||false|false” custom_padding=”5%|5%|5%|5%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” width=”50%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”80%” background__hover_enabled=”on|hover” background_color__hover=”” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”||||true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}” theme_builder_area=”post_content”]Click Here
- [Thank You](https://www.redpointglobal.com/landing_pages/thank-you-luxury-fashion-retailer-case-study-foundry/) - [et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/04/content-red-mark-1900pxw.jpg” background_enable_mask_style=”on” background_mask_style=”diagonal-bars” background_mask_color=”#E5E5E5″ background_mask_transform=”invert” custom_margin=”||5%||false|false” custom_padding=”5%|5%|5%|5%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” width=”50%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”80%” background__hover_enabled=”on|hover” background_color__hover=”” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||||true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”]Click Here to Read the Case
- [Thank You](https://www.redpointglobal.com/landing_pages/thank-you-luxury-fashion-retailer-case-study-linkedin/) - [et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/04/content-red-mark-1900pxw.jpg” background_enable_mask_style=”on” background_mask_style=”diagonal-bars” background_mask_color=”#E5E5E5″ background_mask_transform=”invert” custom_margin=”||5%||false|false” custom_padding=”5%|5%|5%|5%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” width=”50%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”80%” background__hover_enabled=”on|hover” background_color__hover=”” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||||true|true” hover_enabled=”0″ border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}” sticky_enabled=”0″]Click Here to Read
- [The Redpoint CDP](https://www.redpointglobal.com/landing_pages/the-redpoint-cdp/) - [et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.24.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”45deg” background_color_gradient_stops=”#e5e5e5 0%|#ffffff 99%” background_enable_mask_style=”on” background_mask_style=”diagonal-bars” background_mask_color=”#E5E5E5″ background_mask_transform=”invert” width=”100%” custom_padding=”2%||2%|2%|true|false” border_radii=”on|8px|8px|8px|8px” border_width_all=”3px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://www.redpointglobal.com/wp-content/uploads/2024/04/10-Questions-eBook-1000×500-1.jpg” alt=”10 Questions Ebook 1000×500″ title_text=”10 Questions Ebook 1000×500″ align=”center” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.24.2″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_code _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]
- [Thank You](https://www.redpointglobal.com/landing_pages/thank-you-healthcare-demo/) - [et_pb_section fb_built=”1″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/red-general-image-bg.gif” background_enable_mask_style=”on” background_mask_style=”diagonal-bars” background_mask_color=”#E5E5E5″ background_mask_transform=”invert” custom_margin=”||5%||false|false” custom_padding=”5%|5%|5%|5%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” width=”50%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”80%” background__hover_enabled=”on|hover” background_color__hover=”” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” custom_padding=”||||true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}” theme_builder_area=”post_content”]Click Here
- [Thank You](https://www.redpointglobal.com/landing_pages/thank-you-retail-demo/) - [et_pb_section fb_built=”1″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/red-general-image-bg.gif” background_enable_mask_style=”on” background_mask_style=”diagonal-bars” background_mask_color=”#E5E5E5″ background_mask_transform=”invert” custom_margin=”||5%||false|false” custom_padding=”5%|5%|5%|5%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” width=”50%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”80%” background__hover_enabled=”on|hover” background_color__hover=”” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” custom_padding=”||||true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”]Click Here to Book Your Meeting[/et_pb_text][et_pb_button
- [Thank You](https://www.redpointglobal.com/landing_pages/thank-you-the-evolution-of-customer-retention/) - [et_pb_section fb_built=”1″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/02/red-general-image-bg.gif” background_enable_mask_style=”on” background_mask_style=”diagonal-bars” background_mask_color=”#E5E5E5″ background_mask_transform=”invert” custom_margin=”||5%||false|false” custom_padding=”5%|5%|5%|5%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” width=”50%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” custom_padding=”2%|2%|2%|2%|true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”80%” background__hover_enabled=”on|hover” background_color__hover=”” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”||||true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}”]Click Here to Read the eBook[/et_pb_text][et_pb_button
- [Thank You](https://www.redpointglobal.com/landing_pages/thank-you/) - [et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https://www.redpointglobal.com/wp-content/uploads/2024/04/10-Questions-eBook-1000×500-1.jpg” background_enable_mask_style=”on” background_mask_style=”diagonal-bars” background_mask_color=”#E5E5E5″ background_mask_transform=”invert” custom_margin=”||5%||false|false” custom_padding=”5%|5%|5%|5%|true|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ global_colors_info=”{}” border_radii__hover_enabled=”off|desktop” border_radii__hover=”on|25px|25px|25px|25px” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” width=”50%” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”left” custom_padding=”2%|2%|2%|2%|true|true” hover_enabled=”0″ border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”80%” background__hover_enabled=”on|hover” background_color__hover=”” background_enable_color__hover=”off” background_color_gradient_stops__hover=”#ffffff 69%|rgba(255,255,255,0) 100%” use_background_color_gradient__hover=”on” background_color_gradient_direction__hover=”90deg” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”||||true|true” border_radii=”on|8px|8px|8px|8px” global_colors_info=”{}” theme_builder_area=”post_content”]Click

## Partners

- [Accenture](https://www.redpointglobal.com/partners/accenture/) - Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations Services and Accenture Song — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 710,000
- [Persistent](https://www.redpointglobal.com/partners/persistent/) - Persistent is a trusted Digital Engineering and Enterprise Modernization partner, combining deep technical expertise and industry experience to help clients anticipate what’s next and answer questions before they are asked.
- [Hansa](https://www.redpointglobal.com/partners/hansa/) - Hansa is a CDP agency offering three core services: CDP readiness, CDP implementations, and CDP operations. Hansa team members have each spent significant time on the client side and know the pain points first-hand. Hansa competencies include: data roadmap strategy, marketing strategy and planning, single customer view, customer experience journeys, test and learn planning, targeting
- [HCL Technologies](https://www.redpointglobal.com/partners/hcltechnologies/) - HCL Technologies is a next-generation global technology company that helps enterprises reimagine their businesses for the digital age. HCL’s technology products and services are built on four decades of innovation, with a world-renowned management philosophy, a strong culture of invention and risk-taking, and a relentless focus on customer relationships. HCL also takes pride in its
- [Solvenna](https://www.redpointglobal.com/partners/solvenna/) - Solvenna is a US-based consulting company specializing in the selection, implementation, and optimization of Customer Data Platform related solutions. Solvenna works across industries, but is always focused on solving customer Data, Marketing and Analytical challenges for our clients. Solvenna helps companies get the most out of their marketing technology investments. They have a very experienced
- [SoftServe](https://www.redpointglobal.com/partners/softserve/) - SoftServe are digital advisors and providers who operate at the cutting edge of technology. SoftServe is a digital authority that reveals, transforms, accelerates, and optimizes the way enterprises and software companies do business with over 20K customer projects delivered globally.
- [Slalom](https://www.redpointglobal.com/partners/slalom/) - Slalom is a global consulting firm focused on strategy, technology, and business transformation. In 40 markets around the world, Slalom's teams have autonomy to move fast and do what's right. They are backed by regional innovation hubs, a global culture of collaboration, and partnerships with the world's top technology providers. Founded in 2001 and headquartered
- [PwC](https://www.redpointglobal.com/partners/pwc/) - PwC is a global management consulting, and technology services company. PwC addresses the CMO business challenges to help clients achieve both effectiveness and efficiency across Marketing and Commerce. Through our integrated offerings from strategy through execution in Marketing and Commerce, we help clients design effective outcomes and realize long-lasting results in a Consumer-led economy.
- [Munvo](https://www.redpointglobal.com/partners/munvo/) - Munvo’s mission is to enable enterprise organizations to realize the full value of their marketing technology. As a marketing software system integrator, Munvo provides expert consulting services and software solutions. Partnering with industry leaders like Adobe, SAS, Unica, and Salesforce, we deliver services in North America and across the globe with a team of dedicated
- [Cognizant](https://www.redpointglobal.com/partners/cognizant/) - Cognizant helps companies modernize technology, reimagine processes and transform experiences so they stay ahead in a fast-changing world. Cognizant takes the lightning-fast, action-driving insight that is intuition and engineering it into your business. Giving you the power to anticipate expectations and act instantaneously. As if on intuition. Cognizant is a leading provider of consulting, information technology,
- [Engagys](https://www.redpointglobal.com/partners/engagys/) - Engagys is the leading healthcare consumer engagement consulting and advisory services firm. With decades of experience in healthcare and having deployed hundreds of engagement and marketing projects, Engagys has driven significant value in revenue generation, consumer behavior change, and more.
- [Capgemini](https://www.redpointglobal.com/partners/capgemini/) - Capgemini partners with companies to transform and manage their business by unlocking the value of technology. As a leading strategic partner to companies around the world, we have leveraged technology to enable business transformation for more than 50 years. We address the entire breadth of business needs, from strategy and design to managing operations. To
- [Larsen Toubro Infotech](https://www.redpointglobal.com/partners/larsentoubroinfotech/) - LTI (NSE: LTI) is a global technology consulting and digital solutions Company helping more than 495 clients succeed in a converging world. With operations in 33 countries, we go the extra mile for our clients and accelerate their digital transformation journeys. Each day, the team of more than 46,000 LTItes enable our clients to improve the effectiveness
- [Code Worldwide](https://www.redpointglobal.com/partners/codeworldwide/) - Code exists to help clients transform their businesses and brands through technology and data. We work with some of the world’s most customer focused brands with offices in the UK, Europe, North America, China, Singapore and Australia and a team of more than 250 people. Code is the Technology Division of RAPP Group
- [CDP Community](https://www.redpointglobal.com/partners/cdpcommunity/) - CDP Community's mission is to help sustain a thriving public media system. CDP works with local stations to grow their active donor files and increase net revenues through the development of best practices in fundraising, scaled vendor management, innovative fundraising and operational services, and best-of-breed technology systems. Stations can then use these new resources to
- [BCC Software](https://www.redpointglobal.com/partners/bbcsoftware/) - BCC Software is the leading postal and presort software solutions provider. With 40 years of industry experience, we are dedicated to ensuring that all of our software products and marketing solutions are always ahead of the curve and compliant with the latest USPS® regulations. From automation that can transform your current operations to expert data
- [Annex Cloud](https://www.redpointglobal.com/partners/annexcloud/) - For more than 10 years, Annex Cloud has been the worldwide leader in technology and service solutions that transform customer loyalty experiences for organizations, extending valued customer engagements, ultimately making beloved brands. Powered by the comprehensive and scalable Loyalty Experience Platform™ solution suite, Annex Cloud customers capture and use zero- and first-party data to seamlessly
- [Xerox](https://www.redpointglobal.com/partners/xerox/) - With Xerox Campaigns on Demand Services, marketers can create and orchestrate digital and printed personalized marketing materials that deliver consistent customer satisfaction. Xerox will guide you along the way with relevant content and product recommendations. This hands-on approach makes it easy to establish templates, ensure brand consistency, and access campaign tracking for ongoing optimization. Streamlined,
- [YOUnite](https://www.redpointglobal.com/partners/younite/) - YOUnite integrates your entire data ecosystem so your business data is accurate, consistent and available in real time. YOUnite eliminates the need for costly migration to a centralized repository by its sophisticated governance feature that gives you the ability of selective fine grain data sharing without potentially violating jurisdictional data regulations with a central repository.
- [WebbMason](https://www.redpointglobal.com/partners/webbmason/) - For over 30 years with 22 offices worldwide, WebbMason been helping clients throughout industry and sector create better business outcomes, providing upstream strategy, creative services and technology, connected to downstream production and distribution… both physical and digital.
- [Vastcom](https://www.redpointglobal.com/partners/vastcom/) - Vastcom Technology Limited is a dynamic and innovative IT company with a focus on customer satisfaction. It was founded in 2010 and has offices in Macau, Hong Kong, Zhuhai and Singapore. Vastcom is mainly providing a wide range of products and services such as cybersecurity, IT robotic automation, edge computing, technical support, managed services, infrastructure
- [Snowflake](https://www.redpointglobal.com/partners/snowflake/) - Snowflake provides a single platform for data warehousing, data lakes, data engineering, data science, data application development, and secure sharing and consumption of real-time / shared data.
- [RKD Group](https://www.redpointglobal.com/partners/rkd-group/) - RKD Group is a leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, health, disease research, animal welfare, and faith-based charities. RKD Group’s multichannel approach leverages technology, advanced data science, and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships, and drive online and
- [RAPP](https://www.redpointglobal.com/partners/rapp/) - A global creative marketing agency that knows how to speak to one individual, a million at a time. Rapp Consulting innovates business processes, provides business analysis and deploys enabling technologies for efficiency and effectiveness improvements. Rapp’s goal is to offer companies the comprehensive skill and knowledge set, intellectual rigor and proven methodologies of a Big
- [Perficient](https://www.redpointglobal.com/partners/perficient/) - Perficient, Inc. is a global digital consultancy transforming how the world’s biggest brands connect with customers and grow their business. The company's efforts include enterprise mobile applications, creative services, marketing, digital strategy Internet of Things, information technology, management consulting, custom development, and platform implementations.
- [PossibleNOW](https://www.redpointglobal.com/partners/possiblenow/) - As the leader in enterprise preference management, PossibleNOW helps companies collect and manage preferences, consent, and other customer-shared data insights in ways that empower the customer voice, reduce compliance risk, and build trusting relationships. PossibleNOW solutions are fully integrated with the Redpoint CDP, making rich, explicit 1st-party data seamlessly available for activation in marketing segmentation,
- [Oliver Wyman](https://www.redpointglobal.com/partners/oliver-wyman/) - Oliver Wyman is a global leader in management consulting. With offices in more than 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. The firm has more than 5,500 professionals around the world who work with clients to optimize their business, improve their
- [Merkle](https://www.redpointglobal.com/partners/merkle-2/) - Merkle is a customer experience transformation business partner to the Fortune 1000. Merkle helps brands achieve customer experience transformation. Using a combination of first- and third-party data, they create, target, and measure the highly customized customer experiences that not only drive immediate results in the form of today’s response and conversion but also build tomorrow’s
- [Mastech InfoTrellis](https://www.redpointglobal.com/partners/mastech-infotrellis/) - Mastech InfoTrellis is the wholly-owned subsidiary of Mastech Digital (NYSE American: MHH), a leading provider of Digital Transformation IT services. We offer professional services across data management, data engineering, customer experience and data science. Mastech InfoTrellis has a global presence with offices spread across North America (US: Mastech InfoTrellis Inc. and Canada: Mastech InfoTrellis Digital,
- [Marketsoft](https://www.redpointglobal.com/partners/marketsoft/) - In short, We Do Cool Sh#t With Data. Marketsoft is an Australian firm who specialise in helping organisations utilise and drive growth from their customer data. Founded over 30 years ago, we’ve refined, and continually redefine, the way in which data and digital should support a truly customer focused strategy. Working closely with our customers,
- [Lucerna Health](https://www.redpointglobal.com/partners/lucerna-health/) - Lucerna helps healthcare organizations grow and succeed in the rapidly evolving healthcare marketplace, through industry-leading technology and data-driven marketing and engagement services. By integrating payers and providers, and by building value-driven consumer engagement journeys, Lucerna improves the consumer experience and drives a strong ROI through acquisition, retention and health engagement programs.
- [Loqate](https://www.redpointglobal.com/partners/loqate/) - Loqate is the leading developer of global Address Verification, Address Capture and Geocoding solutions.
- [Logicinfo](https://www.redpointglobal.com/partners/logicinfo/) - Logic works with the world’s leading retailers to help them move faster, innovate smarter, and thrive in the face of retail disruption. Their expert retail business and technology consultants apply Logic’s proven methodologies and unique technology assets to partner with retail executives—from strategy to execution—in delivering on initiatives that drive customer loyalty, boost revenues and
- [KPMG](https://www.redpointglobal.com/partners/kpmg/) - KPMG firms operate in 144 countries and territories, and in FY21, collectively employed more than 236,000 people, serving the needs of business, governments, public-sector agencies, not-for-profits and through KPMG firms' audit and assurance practices, the capital markets. KPMG is committed to quality and service excellence in all that we do, bringing our best to clients and
- [Infused Innovations](https://www.redpointglobal.com/partners/infused-innovations/) - Headquartered in New England and with staff across the United States, Infused Innovations is a strategy and innovation consultancy that helps organizations digitally transform their businesses and disrupt their industries by securely integrating emerging technologies. Infused Innovations serves customers all over the United States, in all verticals and industries. Our team has built datasets, improved
- [Infosys](https://www.redpointglobal.com/partners/infosys/) - Infosys is a global leader in next-generation digital services and consulting enabling clients in more than 56 countries to navigate their digital transformation. Infosys enables clients with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from
- [InfiniteIQ](https://www.redpointglobal.com/partners/infiniteiq/) - InfiniteIQ is a digital consultancy that provides solutions, consulting, and partnership to break down the barriers companies experience on their journey to become data-driven. Our services center on agile data strategy, management, engineering and governance to ensure our clients are positioned to improve their analytical capabilities and customer engagement. Our model is to address your
- [Genpact](https://www.redpointglobal.com/partners/genpact/) - Genpact is a global professional services firm delivering business outcomes that transform industries and shape the future. Genpact partners with the world's most innovative companies to turn their biggest challenges into opportunities, resilience, and growth – from creating hyper-connected supply chains to transforming experiences for their customers and employees. Learn how Genpact uses their renowned skills in
- [Experiom](https://www.redpointglobal.com/partners/experiom/) - Experiom is a marketing technology integrator with a rich history of providing martech solutions for brands and agencies. We embrace a crawl-walk-run implementation model that prevents technical over-engineering. Based in Dallas, Texas, we have resources located in the U.S., Mexico, and India. Companies such as MGM Resorts, Bed Bath & Beyond, Direct Auto & Life,
- [Epsilon](https://www.redpointglobal.com/partners/epsilon/) - Epsilon has a rich, 50-year heritage in helping marketers anticipate, activate and prove measurable business outcomes and creates data-driven, enriched customer experiences focused on real people. Epsilon’s identity-based solutions and comprehensive consumer views help brands deliver 1:1 personalization, customer value and business growth—all at massive scale.
- [Engine Room](https://www.redpointglobal.com/partners/engine-room/) - Engine Room designs, builds, and secures digital assets for the world’s most innovative companies. We’re technologists, coders, creatives, and engineers seasoned by decades of work that lives up to the highest standards in our industry.
- [dtp tech](https://www.redpointglobal.com/partners/dtp-tech/) - dtp tech specializes in rg1, a powerful tool we identified and embraced during its nascent stages, long before it became widely known as rg1. With over 25 years of experience in the data industry, we have encountered numerous tools, yet none compare to the capabilities of rg1. If you have wisely chosen to invest in
- [Credera](https://www.redpointglobal.com/partners/credera/) - Credera is a management and IT consulting firm focused on strategy, transformation, data and technology. Our more than 400 consultants across the globe partner together with clients ranging from Fortune 500 companies to emerging industry leaders. Credera believes the most effective solutions are created through real collaboration with a laser focus on excellence. We care
- [Conduent](https://www.redpointglobal.com/partners/conduent/) - As one of the largest business process companies in the world, Conduent manages mission-critical digital interactions at massive scale – helping global businesses and governments stay ahead of rapidly evolving expectations. We leverage the power of cloud, mobile and IoT, combined with innovations in automation, AI and blockchain technologies, to elevate every constituent interaction, and deliver
- [Bridgetree](https://www.redpointglobal.com/partners/bridgetree/) - Bridgetree focuses on delivering the outcomes that matter to marketers: incrementality through profitable customer acquisition, development and retention. Our skills and expertise span from strategy to execution and include development resources that allow us to customize solutions based on our client’s unique challenges. Our mission is to provide honest, unbiased and experienced guidance because we
- [Braze](https://www.redpointglobal.com/partners/braze/) - Braze, Inc. is an American cloud-based software company based in New York City. A customer engagement platform used by businesses for multichannel marketing globally. Braze is passionate about forging connections between consumers and the brands they love.
- [Bounteous](https://www.redpointglobal.com/partners/bounteous/) - Founded in 2003 in Chicago, Bounteous creates big-picture digital solutions that help leading companies deliver transformational brand experiences. Our expertise includes Strategy, Experience Design, Technology, Analytics and Insight, and Marketing. Bounteous forms problem-solving partnerships with our clients to envision, design, and build their digital futures.
- [Blend360](https://www.redpointglobal.com/partners/blend360/) - Blend360 is an award-winning provider of data, analytics, and talent solutions for Fortune 500 companies. The company has made the Inc. 5000 list of Fastest Growing Companies every year they have been in business and has been awarded a world-class ranking in client satisfaction for the past four years. It has over 600 employees with
- [blackbaud](https://www.redpointglobal.com/partners/blackbaud/) - Blackbaud is a cloud computing provider that serves the social good community—nonprofits, foundations, corporations, education institutions, healthcare organizations, religious organizations, and individual change agents.
- [Amplifi](https://www.redpointglobal.com/partners/amplifi/) - Amplifi is a strategy and information management consultancy that helps the world‘s leading brands, retailers, distributors, and manufacturers harness the power of their #1 asset…THEIR DATA. Amplifi provides best-in-class data consulting services that address the entire information value chain from strategy, solution definition, design and implementation of information management technologies and solutions. Consistently recognized as
- [Aggity](https://www.redpointglobal.com/partners/aggity/) - aggity is a multinational, technology company specializing in digital business transformation. We leverage innovative technology and combine it with best practices in operations across a variety of business processes. As a result, our clients benefit from an advanced digital environment that lower costs and optimizes efficiency. Our deep bench of business process professionals and technology
- [Adastra](https://www.redpointglobal.com/partners/adastra/) - Adastra is an international consulting company originally founded in the Czech Republic. The Group operates on almost every continent, with representatives in Toronto, London and New York. Adastra have successfully been connecting the worlds of business and technology development for more than 20 years. Business focus consists of acquiring quality data for our clients and
- [Acxiom](https://www.redpointglobal.com/partners/acxiom/) - Acxiom partners with the world’s leading brands to create customer intelligence, enabling data-driven marketing experiences that generate value for people and for brands. The experts in identity, the ethical use of data, cloud-first customer data management, and analytics solutions, Acxiom makes the complex marketing ecosystem work, applying customer intelligence wherever brands and customers meet. By

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- [CRM in Media/Entertainment: Vertical Markets Spotlight](https://www.destinationcrm.com/Articles/Editorial/Magazine-Features/CRM-in-Media-Entertainment-Vertical-Markets-Spotlight-163341.aspx#new_tab)
- [Pressure on Marketers Will Drive Three Key Data Moves in 2024](https://tdwi.org/articles/2023/12/11/adv-all-pressure-on-marketers-will-drive-three-key-data-moves-in-2024.aspx#new_tab)
- [To Build Customer Trust, Prioritize Data Protection and Personalization](https://www.spiceworks.com/tech/data-management/guest-article/to-build-customer-trust-prioritize-data-protection-and-personalization/#new_tab) - Redpoint CMSO John Nash dives into how brands can better build customer trust.
- [Why Brand Equity Rests On Building Trust With A Customer](https://www.forbes.com/sites/forbestechcouncil/2022/06/22/why-brand-equity-rests-on-building-trust-with-a-customer/?sh=124bde2b54d0#new_tab) - Redpoint CEO Dale Renner dives into the key elements of trust for a better customer experience.
- [The young and indifferent: Fed-up Gen Z express apathy toward quality care](https://www.mmm-online.com/home/channel/the-young-and-indifferent-fed-up-gen-z-express-apathy-toward-quality-care/#new_tab) - CMSO John Nash dives into findings from healthcare about how deeply impacted the industry is by the changing attitudes of different generations.
- [The evolution of the omnichannel experience](https://www.kmworld.com/Articles/Editorial/Features/The-evolution-of-the-omnichannel-experience-157432.aspx#new_tab) - Redpoint's Steve Zisk discusses the evolution of omnichannel and the role of the CDP.
- [The Enterprise and Technology Issues Data Professionals Will Be Facing in the Year Ahead](https://www.dbta.com/BigDataQuarterly/Articles/The-Enterprise-and-Technology-Issues-Data-Professionals-Will-Be-Facing-in-the-Year-Ahead-156359.aspx#new_tab) - Database Trends and Applications shared commentary from Redpoint’s Steve Zisk about the growth benefits for companies that prioritize CX digital transformation.
- [The 2023 PharmaVoice Year in Preview](https://app.asana.com/0/1201840263271510/calendar#new_tab) - Redpoint's Chris Evanguelidi commentary is included in an overview of how industry leaders are navigating the key issues of 2023.
- [Tech Predictions for 2022: Cloud, Data, Cybersecurity, AI, and More](https://www.eweek.com/cloud/tech-predictions-2022-cloud-cybersecurity-ai/#new_tab) - eWeek Editor in Chief James McGuire speaks with tech execs about 2022 predictions, including our CTO George Corugedo.
- [Survey: The key to brand loyalty is…](https://www.chainstoreage.com/survey-key-brand-loyalty#new_tab) - Chain Store Age highlights trends from Redpoint/Dynata's brand loyalty survey.
- [Reports ID Changing Consumer Thoughts About Brands](https://www.bizreport.com/news/reports-id-changing-consumer-thoughts-about-brands#new_tab) - Highlights Redpoint's loyalty survey with Dynata and other relevant industry reports.
- [Reduce the Customer Experience Gap with a Single Point of Control](https://solutionsreview.com/crm/2022/03/15/reduce-the-customer-experience-gap-with-a-single-point-of-control/#new_tab) - Redpoint CMO John Nash dives into why there's a significant gap between the CX marketers claim to deliver and the way consumers say they experience it.
- [Stitch Fix to stylists: ‘Take ownership of the disappointment, no matter the role the data played’](https://www.retaildive.com/news/stitch-fix-to-stylists-take-ownership-of-the-disappointment-no-matter-th/623132/#new_tab) - Sr. Product Marketing Manager Steve Zisk weighs in on the role human-intervention should take in AI for a piece about StitchFix.
- [Score a customer experience touchdown with personalization](https://venturebeat.com/enterprise-analytics/score-customer-experience-touchdown-personalization/#new_tab) - Redpoint CEO and founder Dale Renner shares how brands can stay in the cadence of an omnichannel customer journey.
- [Room for Innovation in Digital Transformation](https://www.healthcareittoday.com/2022/12/07/room-for-innovation-in-digital-transformation/?utm_source=Twitter&utm_medium=tweet&utm_campaign=techguyHITT#new_tab) - Redpoint's Chris Evanguelidi shares commentary on the role healthcare consumerism plays in digital transformation and the digital front door.
- [Redpoint Global Finds Room for Improvement in Travel Personalizatio](https://www.redpointglobal.com/latest_news/redpoint-global-finds-room-for-improvement-in-travel-personalizatio/) - CMSO John Nash discusses Dynata Research on 2022 travel CX trends with Dash Network.
- [Prime Day Meets a Newly Reluctant Consumer](https://www.yahoo.com/now/prime-time-meets-newly-reluctant-202649898.html?guccounter=2#new_tab) - Redpoint CMSO John Nash offers commentary on Amazon Prime Day.
- [On Amazon’s 2nd Prime Day, Retailers Look to Forge Lasting Bonds](https://streetfightmag.com/2022/10/11/on-amazons-2nd-prime-day-retailers-look-to-forge-lasting-bonds/#new_tab) - Discussion with Redpoint's CMSO John Nash about how Amazon can approach Prime day to transform it into a long-term relationship-building opportunity.
- [Omnichannel Customer Experience Requires Perfect Data](https://www.smartcustomerservice.com/Columns/Vendor-Views/Omnichannel-Customer-Experience-Requires-Perfect-Data-152138.aspx#new_tab) - CTO George Corugedo discusses what it takes to deliver an optimized omnichannel customer expeirence.
- [Offset rising prices with a deep personal understanding of each customer](https://www.retailcustomerexperience.com/blogs/offset-rising-prices-with-a-deep-personal-understanding-of-each-customer/#new_tab) - Redpoint CMSO John Nash shares a byline article on how personalization and customer experience management can help promote loyalty despite inflation.
- [New Research Shows Consumers Believe AI Can Support Positive CX](https://www.dashnetwork.com/news/new-research-shows-consumers-believe-ai-can-support-positive-cx/#new_tab) - Dash Research spoke with John Nash, Redpoint Global CMSO to talk about best practices for using AI in CX efforts and consumer research on the topic.
- [Level the metaverse as a playing field](https://www.chainstoreage.com/level-metaverse-playing-field#new_tab) - Redpoint CMO John Nash shares why customer behavior in the #metaverse will be an important piece of creating a hyper-personalized CX across channels.
- [Is Bad Data Ruining Your Customer Experience?](https://www.cmswire.com/customer-experience/is-bad-data-ruining-your-customer-experience/#new_tab) - Redpoint's Steve Zisk discusses how to transform bad data and use it to promote great CX.
- [In Exchange for Sharing Data, Customers Expect a Personalized Experience – Not Irrelevance](https://www.dataversity.net/in-exchange-for-sharing-data-customers-expect-a-personalized-experience-not-irrelevance/#new_tab) - John Nash, Redpoint CMSO, discusses how mistargeted customer communication negatively impacts the overall user experience.
- [Identity Resolution Helps Retailers Stay in the Cadence of a Customer Journey](https://www.mytotalretail.com/article/identity-resolution-helps-retailers-stay-in-the-cadence-of-a-customer-journey/#new_tab) - John Nash shares the key elements of identity resolution that retailers need to be aware of for improved CX.
- [Is AI the Future of Grocery Customer Service?](https://foodinstitute.com/focus/why-ai-is-the-future-of-grocery-customer-service/#new_tab) - Commentary from Redpoint's John Nash about the impact of CX on grocery service and AI automation.
- [How patient communication impacts healthcare’s data stack](https://www.redpointglobal.com/latest_news/how-patient-communication-impacts-healthcares-data-stack/) - Feature highlights the need for healthcare orgs to adapt in order to effectively engage and communicate with patients.
- [How Snapchat is Trying to Win More Travel Dollars](https://adage.com/article/digital-marketing-ad-tech-news/how-snapchat-trying-win-more-travel-ad-dollars/2418841#new_tab) - Redpoint/Dynata research on travel trends for 2022 is quoted in this article.
- [How unifying customer profiles is paying off for this iconic travel brand](https://martech.org/how-unifying-customer-profiles-is-paying-off-for-this-iconic-travel-brand/#new_tab) - Article profiles Redpoint customer Xanterra about how they utilized "golden records" and Redpoint software to transform the customer expierence.
- [How to Satisfy Customer Expectations for a Personalized, Omnichannel Customer Experience](https://customerthink.com/how-to-satisfy-customer-expectations-for-a-personalized-omnichannel-customer-experience/#new_tab) - Redpoint CMSO John Nash writes about how customer data can improve CX.
- [Healthcare Consumers Voice An Expectation for Personalized Experiences](https://www.redpointglobal.com/news/healthcare-consumers-voice-an-expectation-for-personalized-experiences/?_rt=MXwxfGhlYWx0aGNhcmUgY29uc3VtZXJzIHZvaWNlfDE3MTA2MjczOTI&_rt_nonce=82d53d3948#new_tab) - Redpoint's Chris Evanguelidi highlights healthcare trends from the recent Redpoint/Dynata survey.
- [How Good Data Management Enables Effective Business Strategies](https://www.rtinsights.com/how-good-data-management-enables-effective-business-strategies/#new_tab) - Sr. Director of Product Marketing TJ Prebil shares the key to a winning strategy – safeguarding data quality, elevating CX, and driving revenue.
- [Episode #212: Optimizing the Healthcare Customer Experience with John Nash at Redpoint](https://www.redpointglobal.com/latest_news/episode-212-optimizing-the-healthcare-customer-experience-with-john-nash-at-redpoint/) - Greg Kihlstrom interviews CMO John Nash about Healthcare CX for the Agile World Podcast.
- [Estee Lauder, Levi's executive exits demonstrate blurring lines between personal brands and corporate values](https://www.emarketer.com/content/estee-lauder-levi-executive-exits-demonstrate-blurring-lines-between-personal-brands-corporate-values#new_tab) - Industry round-up highlights Redpoint's loyalty survey from Dynata Research.
- [Even If You're Not A Tourist, This European City Wants You To Visit](https://www.forbes.com/sites/christopherelliott/2022/05/14/even-if-youre-not-a-tourist-this-european-city-wants-you-to-visit/?sh=af7c46346bbc#new_tab) - Redpoint/Dynata travel and hospitality survey data is referenced in this travel trends article.
- [Gartner: Give up on the complete view of the customer](https://martech.org/gartner-give-up-on-the-complete-view-of-the-customer/#new_tab) - John Nash shares why Gartner's approach to abandoning a 360-degree view of the customer may be premature.
- [Data Privacy Day 2022: 5 Tips To Keep Your Data Safe](https://www.redpointglobal.com/latest_news/data-privacy-day-2022-5-tips-to-keep-your-data-safe/) - Redpoint Sr. Product Marketing Manager Steve Zisk weighs in with privacy and customer experience advice for Data Privacy Day.
- [Data Quality Awareness— George Corugedo // Redpoint Global](https://martechpod.com/episode/data-quality-awareness-george-corugedo-redpoint-global/#new_tab) - Martech Podcast Host Ben Shapiro interviews Redpoint's own George Coreguedo for several segments on data quality for marketers.
- [Data Lake vs. a Robust, Dynamic CDP in Differentiating on CX](https://customerthink.com/data-lake-vs-a-robust-dynamic-cdp-in-differentiating-on-cx/#new_tab) - CMO John Nash shares why data lakes, and even basic CDPs, are insufficient for keeping up with dynamic, omnichannel, non-linear and non-sequential customer journeys.
- [Embedded Intelligence and Capitalizing On The Moment of Interaction for a Superlative CX](https://martechseries.com/mts-insights/guest-authors/embedded-intelligence-and-capitalizing-on-the-moment-of-interaction-for-a-superlative-cx/#new_tab) - John Nash, Redpoint CMSO, shares thoughts on the role of embedded AI and CX.
- [Delight Travelers with Personalized, Omnichannel Experiences](https://customerthink.com/delight-travelers-with-personalized-omnichannel-experiences/#new_tab) - Redpoint CMO John Nash highlights survey data on travel and the opportunity it presents for travel and hospitality brands.
- [Customer Loyalty is Earned Through a Personal Understanding](https://www.mytotalretail.com/article/customer-loyalty-is-earned-through-a-personal-understanding/#new_tab) - John Nash shares how brands can achieve customer loyalty by demonstrating value and understanding of a customer through a single customer view.
- [Customers Weigh in: Loyalty is Conditioned on a Personalized Experience](https://aithority.com/technology/martech/customers-weigh-in-loyalty-is-conditioned-on-a-personalized-experience/#new_tab) - CMSO John Nash highlights personalization insights from recent Dynata survey on customer loyalty.
- [Data Enrichment: Selecting Stakeholders and Strategies as Cookies Say Adieu](https://www.cmswire.com/customer-experience/data-enrichment-selecting-stakeholders-and-strategies-as-cookies-say-adieu/#new_tab) - Redpoint Chief Product Officer Ian Clayton shares strategies on data enrichment in a "cookieless" world.
- [Close the Healthcare Experience Gap with a Single Patient View](https://electronichealthreporter.com/close-the-healthcare-experience-gap-with-a-single-patient-view/#new_tab) - Chris Evanguelidi discusses how growing healthcare consumerism trend has empowered millions of patients and healthcare consumers to take more control over their individual healthcare journeys.
- [Creating Meaningful And Relevant Customer Experiences Using Data Quality](https://www.forbes.com/sites/garydrenik/2023/02/07/creating-meaningful-and-relevant-customer-experiences-using-data-quality/?sh=4305c8f666f7#new_tab) - CMSO John Nash discusses the evolution of personalization, consumer sentiments around data privacy, brand communications efforts, and the impact on CX.
- [Consumers Voice How They Really Feel About the Use of AI and ML in Retail Experiences](https://www.mytotalretail.com/article/consumers-voice-how-they-really-feel-about-the-use-of-ai-and-ml-in-retail-experiences/#new_tab) - John Nash, CMSO, shares insights about how AI and machine learning will impact the customer expeirence.
- [Brands Are Overconfident With Their Privacy Approach](https://www.redpointglobal.com/latest_news/brands-are-overconfident-with-their-privacy-approach/) - CMSO John Nash discusses the 2021 Harris Poll/Redpoint survey about CX Gaps and highlights data privacy implications.
- [Can AI Really Be Trusted?](https://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Can-AI-Really-Be-Trusted-151636.aspx#new_tab) - Redpoint's CMSO John Nash highlights why data quality is a critical component in AI veracity.
- [Brand Love: Consumers Want Understanding, Not Discounts, From Retailers](https://www.mediapost.com/publications/article/371057/brand-love-consumers-want-understanding-not-disc.html?edition=125224#new_tab) - Ray Schultz of MediaPost delves into the Redpoint/Dynata brand loyalty survey.
- [Banks Not Delivering The Experience Consumers Demand](https://www.redpointglobal.com/latest_news/banks-not-delivering-the-experience-consumers-demand/) - Feature article discussing the impacts of CX gaps on the financial services industry according to the Redpoint/Harris Poll 2021 survey.
- [Beep, Beep, Boop: A Practical Look at Retail and the Internet of Things](https://www.thisiscapitalism.com/beep-beep-boop-a-practical-look-at-retail-and-the-internet-of-things/#new_tab) - Chief Product Officer Ian Clayton weighs in on retail and IoT trends in 2023 and beyond.
- [Amazon Prime Day 2022 Is Here, but Will Loyalty and Economic Woes Impact the Shopping Holiday?](https://risnews.com/amazon-prime-day-2022-here-will-loyalty-and-economic-woes-impact-shopping-holiday#new_tab) - CMSO John Nash offers commentary on the impact of Prime Day.
- [70% of People Receive Irrelevant Ads From Brands at Least Once a Month, Report Finds](https://www.adweek.com/programmatic/70-of-people-receive-irrelevant-ads-from-brands-at-least-once-a-month-report-finds/#new_tab) - John Nash, CMO of Redpoint, shares Dynata Research data on data quality and customer data.
- [75% of Shoppers See Positive Potential for AI, so Retailers Must be Ready for an AI-Driven Future](https://www.retailtouchpoints.com/topics/customer-experience/75-of-shoppers-see-positive-potential-for-ai-so-retailers-must-be-ready-for-an-ai-driven-future#new_tab) - Redpoint CMSO John Nash discusses how AI plays a role in the evolution of the customer expeirence.
- [2 Years Later: How Customer Service Has Changed](https://www.cmswire.com/customer-experience/2-years-later-how-customer-service-has-changed/#new_tab) - Commentary from Redpoint CMO John Nash offers some insight on CX trends in recent years.
- [14 Valuable Lessons Smaller Tech Companies Should Learn From Big Tech’s Example](https://www.forbes.com/sites/forbestechcouncil/2022/06/29/14-valuable-lessons-smaller-tech-companies-should-learn-from-big-techs-example/?sh=7334161b4ba9#new_tab) - CEO Dale Renner shares insight that start-ups should take from "Big Tech" - Thinking big, starting small, and scaling fast.
- [4 Questions You Should Ask Before You “Go All In” on Personalization](https://customerthink.com/4-questions-you-should-ask-before-you-go-all-in-on-personalization/#new_tab) - Redpoint/Dynata data on mistargeted communications is included in this personalization feature.
- [10 Actionable Data Trends in 2023 To Nail Your Analytics](https://www.spiceworks.com/tech/big-data/interviews/top-data-trends-2023/#new_tab) - Sr. Product Marketing Manager Steve Zisk speaks about the importance of data quality in customer experience management.
- [13 Tech Experts Explain Essential Facts About Data Privacy And Data Protection](https://www.forbes.com/sites/forbestechcouncil/2023/02/27/13-tech-experts-explain-essential-facts-about-data-privacy-and-data-protection/?sh=f1005111d99a#new_tab) - Redpoint CEO Dale Renner & other industry experts share why both data privacy and data protection are important in customer experience.

## Press

- [Redpoint Launches Identity Studio on Snowflake Marketplace](https://www.redpointglobal.com/press-releases/redpoint-launches-identity-studio-on-snowflake-marketplace/) - New Snowflake Native App puts configurable, transparent identity resolution directly in the hands of data teams, inside their own Snowflake environment. WELLESLEY, Mass. — June 1, 2026 — Redpoint, the Data Readiness company, today introduced Redpoint Identity Studio, a Snowflake Native Application that resolves customer identities directly inside a customer’s Snowflake environment. Available now on
- [Redpoint’s Data Readiness Hub for Healthcare Wins Merit Award](https://www.redpointglobal.com/press-releases/redpoints-data-readiness-hub-for-healthcare-wins-merit-award/) - Redpoint Global, the Data Readiness company, won the silver prize for its Data Readiness Hub for Healthcare in the Merit Awards for Healthcare.
- [Redpoint Global Wins Pinnacle "Trailblazer in Healthcare Technology" Award](https://www.redpointglobal.com/press-releases/redpoint-global-wins-trailblazer-in-healthcare-technology-award/) - Redpoint Global has been named a Pinnacle Awards Diamond winner in the category of Trailblazer in Healthcare Technology by demonstrating exceptional innovation, leadership, and impact in the healthcare industry.
- [Redpoint Unveils Data Readiness Hub to Transform How Healthcare Organizations Connect with Patients](https://www.redpointglobal.com/press-releases/redpoint-unveils-data-readiness-hub-to-transform-how-healthcare-organizations-connect-with-patients/) - Redpoint announces the release of the Redpoint Data Readiness Hub for Healthcare, which brings together clinical, claims and consumer data and delivers it for use across the enterprise in systems that power AI, patient engagement and patient experience.
- [Redpoint Global Named a Leader in IDC MarketScape: Worldwide Retail Customer Data Platform Software Providers 2025 Vendor Assessment](https://www.redpointglobal.com/press-releases/redpoint-global-named-a-leader-in-idc-marketscape-worldwide-retail-customer-data-platform-software-providers-2025-vendor-assessment/) - Redpoint Global, the Data Readiness Company, has been named a Leader in the IDC MarketScape Worldwide Retail Customer Data Platform Software Providers 2025 Vendor Assessment.
- [Redpoint Global Appoints Ron Sanderson as Chief Information Security Officer](https://www.redpointglobal.com/press-releases/redpoint-global-appoints-ron-sanderson-as-chief-information-security-officer/) - CISO Appointment Deepens Ongoing Commitment to Data Privacy and Security Wellesley, Mass. – May 24, 2022– Redpoint Global, a leading software provider that helps brands deliver revenue-generating, personalized customer experiences, today announced it has promoted Ron Sanderson to Chief Information Security Officer (CISO). The appointment signifies Redpoint’s continued commitment to ensuring customer data remains private and secure.
- [Redpoint Global and HCLTech Partner to Deliver 3X Engagement, 2X ROI Through Data-Driven Experience](https://www.redpointglobal.com/press-releases/redpoint-global-and-hcltech-partner-to-deliver-3x-engagement-2x-roi-through-data-driven-experience/) - A partnership between Redpoint Global and HCLTech combines the two companies’ expertise in digital engagement and customer experience technology to deliver real-world results.
- [Redpoint Global Named a Leader in Omdia Universe CDP Report](https://www.redpointglobal.com/press-releases/redpoint-global-named-a-leader-in-omdia-universe-cdp-report/) - Redpoint was named in the Leader category in the Omdia Universe for Customer Data Platforms 2025 report. Omdia cited segmentation, orchestration, and data quality as key strengths of the Redpoint CDP.
- [Redpoint Unveils Data Readiness Hub to Elevate Enterprise Data Quality](https://www.redpointglobal.com/press-releases/redpoint-unveils-data-readiness-hub-to-elevate-enterprise-data-quality/) - Redpoint Global announced the launch of its Data Readiness Hub, a solution purpose-built to solve one of the most persistent and consequential challenges in customer data: poor data quality.
- [Redpoint Survey: Majority of Consumers Say Banks are Failing to Meet Expectations for Personalized Experiences](https://www.redpointglobal.com/press-releases/redpoint-survey-majority-of-consumers-say-banks-are-failing-to-meet-expectations-for-personalized-experiences/) - Consumers Expect Clear, Consistent and Personally Informed Communications from Financial Institutions Wellesley, Mass – March 3, 2021 – Redpoint Global, a leading software provider that helps brands deliver revenue-generating and personalized customer experiences, today announced new research revealing major gaps in customer expectations and delivery of services by financial institutions. Conducted by Dynata, the survey
- [70 Percent of Consumers say They Will Exclusively Shop with Brands that Personally Understand Them this Holiday Season](https://www.redpointglobal.com/press-releases/70-percent-of-consumers-say-they-will-exclusively-shop-with-brands-that-personally-understand-them-this-holiday-season/) - Wellesley Hills, Mass. – September 15, 2020 – Redpoint Global, a leading software provider that helps brands deliver revenue-generating and personalized customer experiences, today announced new research revealing consumer opinions about the upcoming holiday season. Conducted by Dynata, the survey of more than 1,000 U.S. consumers finds that major changes in shopping are already underway,
- [Unlocking Personalized Care: Half of Consumers Believe Digital Tools Hold the Key to Better Health](https://www.redpointglobal.com/press-releases/unlocking-personalized-care-half-of-consumers-believe-digital-tools-hold-the-key-to-better-health/) - Wellesley, Mass. – June 20, 2023 – Redpoint Global, a leading software provider that helps brands deliver revenue-generating, personalized customer experiences, today announced new research revealing that healthcare consumers are increasingly turning to digital tools to engage with healthcare payers and providers. Consumers also stressed the importance of a seamless digital experience in their relationships with
- [Engagys and Redpoint Global Partner to Transform Health Plan Member Engagement](https://www.redpointglobal.com/press-releases/engagys-and-redpoint-partner-to-transform-health-plan-member-engagement/) - Redpoint Global partners with Engagys to transform the landscape of health plan member experience through data-driven personalized engagement.
- [67% of Consumers Frustrated by Travel Industry’s Messaging Throughout the Pandemic](https://www.redpointglobal.com/press-releases/67-of-consumers-frustrated-by-travel-industrys-messaging-throughout-the-pandemic/) - Wellesley, Mass – April 21, 2021 – Redpoint Global, a leading software provider that helps brands deliver revenue-generating and personalized customer experiences, today announced new research finding that personalization is key to travel marketing. Conducted by Dynata, the survey of more than 1,000 U.S. consumers found that most remain wary of travel, and 67 percent express
- [74 Percent of Consumers Believe Brand Loyalty is About Feeling Understood and Valued – Not Discounts and Loyalty Perks](https://www.redpointglobal.com/press-releases/74-percent-of-consumers-believe-brand-loyalty-is-about-feeling-understood-and-valued-not-discounts-and-loyalty-perks/) - Beloved Brands Bring Personalization, Transparency and Consistent, Quality Goods and Services to All Aspects of the Customer Experience Wellesley, Mass. – February 9, 2022– Redpoint Global, a leading software provider that helps brands deliver revenue-generating, personalized customer experiences, today announced new research revealing trends in brand loyalty and implications around customer experience management. Conducted by Dynata, the survey
- [73% of Consumers Believe AI Can Have a Positive Impact on their Customer Experience](https://www.redpointglobal.com/press-releases/73-of-consumers-believe-ai-can-have-a-positive-impact-on-their-customer-experience/) - Opinions Split if the Use of AI Automatically Increases Expectations of the Experience Wellesley, Mass. – January 31, 2023– Redpoint Global, a leading software provider that helps brands deliver revenue-generating, personalized customer experiences, today announced new research that reveals how consumers really feel about brands using Artificial Intelligence (AI) and Machine Learning (ML) to influence their
- [Redpoint Composable CDP Delivers Revenue-Generating, Personalized Customer Experiences for Customers, Powered by Snowflake](https://www.redpointglobal.com/press-releases/redpoint-composable-cdp-delivers-revenue-generating-personalized-customer-experiences-for-customers-powered-by-snowflake/) - WELLESLEY, Mass. (June 4, 2024) - The composable Redpoint CDP on Snowflake’s AI Data Cloud delivers significant results in terms of speed-to-value for delivering personalized experiences with a single customer view. Customers are using the Redpoint CDP on Snowflake’s AI Data Cloud as the fastest, least disruptive way to maximize both customer data value and
- [Redpoint Global Named Data Solution of the Year for Healthcare in 2026 Data Breakthrough Awards](https://www.redpointglobal.com/press-releases/redpoint-global-named-data-solution-of-the-year-for-healthcare-in-2026-data-breakthrough-awards/) - WELLESLEY, Mass. (April 16, 2026) — Redpoint Global, the data readiness company, has been named “Data Solution of the Year for Healthcare” in the 7th Annual Data Breakthrough Awards, marking the company’s second consecutive win in the program. Selected from more than 3,500 nominations worldwide, the award recognizes Redpoint’s Data Readiness Hub for Healthcare, a
- [81% of Consumers Say a Good Patient Experience is Very Important When Interacting with Healthcare Providers](https://www.redpointglobal.com/press-releases/81-of-consumers-say-a-good-patient-experience-is-very-important-when-interacting-with-healthcare-providers/) - Communications Consistency and Personalization Critical Components in Delivering a Quality Experience Wellesley, Mass. – October 4, 2022– Redpoint Global, a leading software provider that helps brands deliver revenue-generating, personalized customer experiences, today announced new research revealing gaps between the experiences consumers want and expect from healthcare providers and the experiences their providers are actually delivering. The majority
- [80% of Patients Prefer to Use Digital Communication to Interact with Healthcare Providers and Brands](https://www.redpointglobal.com/press-releases/80-of-patients-prefer-to-use-digital-communication-to-interact-with-healthcare-providers-and-brands/) - Consumers Cite Consistency and Ease of Communication as Top Values Wellesley, Mass. – December 7, 2021 – Redpoint Global, a leading software provider that helps brands deliver revenue-generating and personalized customer experiences, today announced new research revealing consumer opinions and preferences about their healthcare experiences. Conducted by Dynata, the survey of more than 1,000 U.S.
- [80% of Consumers More Likely to Shop with Brands that Show they Understand Them](https://www.redpointglobal.com/press-releases/80-of-consumers-more-likely-to-shop-with-brands-that-show-they-understand-them/) - Consumers Seek Consistent Communication and Offers both In-Store and Online this Year Wellesley, Mass. – September 14, 2021 – Redpoint Global, a leading software provider that helps brands deliver revenue-generating and personalized customer experiences, today announced new research revealing consumer opinions about the upcoming holiday season. Conducted by Dynata, the survey of more than 1,000 U.S. consumers
- [Up, Up & Away: 77 Percent of Americans are Planning Getaways This Year](https://www.redpointglobal.com/press-releases/up-up-away-77-percent-of-americans-are-planning-getaways-this-year/) - Health & safety still the #1 concern for today’s travelers, followed by overall costs of travel Wellesley, Mass. – May 10, 2022– Redpoint Global, a leading software provider that helps brands deliver revenue-generating, personalized customer experiences, today announced new research revealing trends around personalization and overall sentiment toward travel in 2022. While most travelers are itching
- [75% of U.S. Consumers Wish Their Healthcare Experiences Were More Personalized, Redpoint Global Survey Reveals](https://www.redpointglobal.com/press-releases/75-of-u-s-consumers-wish-their-healthcare-experiences-were-more-personalized-redpoint-global-survey-reveals/) - Patients would visit their healthcare provider more often if the experience was catered to them as individuals Wellesley Hills, Mass. – February 18, 2020 – Redpoint Global, a leading software provider that helps brands deliver revenue-generating and personalized customer experiences, today announced new research revealing consumer opinions about their experiences with healthcare organizations. Conducted by Dynata,
- [70% of Consumers Receive Mistargeted Information from Brands at Least Once a Month](https://www.redpointglobal.com/press-releases/70-of-consumers-receive-mistargeted-information-from-brands-at-least-once-a-month/) - Consumer Expectations for the Value Exchange around Data are Not Being Met Wellesley, Mass. – July 19, 2022– Redpoint Global, a leading software provider that helps brands deliver revenue-generating, personalized customer experiences, today announced new research revealing customer frustrations with receiving mistargeted information from brands. Unmet expectations include among others receiving inaccurate promotional emails, or recommendations unrelated
- [Redpoint Global Named Customer Data Platform of the Year in 2025 Data Breakthrough Awards](https://www.redpointglobal.com/press-releases/redpoint-global-named-customer-data-platform-of-the-year-in-2025-data-breakthrough-awards/) - Redpoint Global, a leader in customer data technology, was named the 2025 Customer Data Platform (CDP) of the Year in the 6th Annual Data Breakthrough Awards program.
- [Redpoint Global Named a Leader and Ace Performer in the Spark Matrix ™: Data Quality & Observability Tools, 2025 by QKS Group](https://www.redpointglobal.com/press-releases/redpoint-global-named-a-leader-and-ace-performer-in-the-spark-matrix-data-quality-observability-tools-2025-by-qks-group/) - QKS Group has named Redpoint Global, The Data Readiness Company, as a Leader and Ace Performer in their SPARK Matrix™: Data Quality and Observability Tools, 2025.
- [Redpoint Global Sets the Gold Standard in Customer Data Security](https://www.redpointglobal.com/press-releases/redpoint-global-achieves-highest-security-standards/) - Redpoint Global today announced three major updates to its security standards and compliance measures, reaffirming its continued dedication to maintaining the highest levels of customer data security.
- [Lucerna Health and Redpoint Global Partner to Transform Healthcare Consumerism](https://www.redpointglobal.com/press-releases/lucerna-health-and-redpoint-global-partner-to-transform-healthcare-consumerism/) - Delivering Superior Patient Engagement and Practical Value-Based Care Insights for Sanitas USA Jacksonville, Florida – July 12, 2022 – Lucerna Health today highlights the results of the transformation toward consumer-centricity with Sanitas USA, a leading multinational health organization with over 8 million patients worldwide. Together, Lucerna’s healthcare data platform, analytic and engagement solutions and Redpoint
- [Redpoint’s Leading CDP Processes 100’s of Billions of Interactions a Year for Some of the World’s Biggest Companies](https://www.redpointglobal.com/press-releases/redpoints-leading-cdp-processes-100s-of-billions-of-interactions-a-year-for-some-of-the-worlds-biggest-companies/) - Innovating at Speed/Scale with ROI Denver, CO and London, UK – May 22, 2023 – Today at the Gartner Marketing Symposium and Gartner Data & Analytics Summit, Redpoint is highlighting key innovations in The Redpoint CDP. Prioritizing data quality, Redpoint offers the most complete, composable CDP available in the market today. It is trusted by
- [Redpoint Positioned as a Leader in Worldwide Customer Data Platforms for Front-Office Users in IDC MarketScape Report](https://www.redpointglobal.com/press-releases/redpoint-positioned-as-a-leader-in-worldwide-customer-data-platforms-for-front-office-users-in-idc-marketscape-report/) - Wellesley, MA – January 24, 2022 – Redpoint Global Inc. has been positioned as a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-2022 (December 2021, IDC US#47524621). The document evaluates the functional capabilities and go-to-market strategies of 12 CDP vendors that primarily serve users in front-office functions such as
- [Redpoint® Positioned as a Leader in the 2022 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs](https://www.redpointglobal.com/press-releases/redpoint-positioned-as-a-leader-in-the-2022-gartner-magic-quadrant-for-multichannel-marketing-hubs/) - Evaluation based on completeness of vision and the ability to execute Wellesley, Mass – July 21, 2022 – Redpoint Global, a leading software provider that helps brands deliver revenue-generating and personalized customer experiences, today announced it has been positioned by Gartner in the Leaders quadrant of the 2022 Magic Quadrant for Multichannel Marketing Hubs.* Gartner
- [Redpoint Global Recognized in 2022 Gartner® Magic QuadrantTM for Data Quality Solutions](https://www.redpointglobal.com/press-releases/redpoint-global-recognized-in-2022-gartner-magic-quadranttm-for-data-quality-solutions/) - Evaluation Based on Completeness of Vision and Ability to Execute Wellesley, Mass. – November 7, 2022 – Redpoint Global, a leading software provider that helps brands deliver revenue-generating, personalized customer experiences, today announced it has been positioned by Gartner in the Challengers quadrant of the 2022 Magic Quadrant for Data Quality Solutions. Redpoint was also
- [Redpoint Global Achieves Select Tier Partner Status With Snowflake](https://www.redpointglobal.com/press-releases/redpoint-global-achieves-select-tier-partner-status-with-snowflake/) - Wellesley, MA, [May 31, 2024] — Repoint Global today announced that it has achieved Select tier partner status from Snowflake, the Data Cloud company. As a Select partner, Redpoint Global can accelerate the digital transformation of its joint customers who can fully leverage the performance, flexibility and near-infinite scalability of the Snowflake AI Data Cloud.
- [Redpoint Helps Hawaiian Airlines Streamline  Customer Experience and Personalization](https://www.redpointglobal.com/press-releases/redpoint-rg1-to-help-hawaiian-airlines-streamline-customer-experience-and-personalization/) - Wellesley, MA – July 18, 2023 – Redpoint Global has partnered with Slalom Consulting to implement the Redpoint rg1 platform for Hawaiian Airlines, connecting siloed data, enabling a single customer view, eliminating manual procedures and enhancing personalized experiences for Hawaiian Airlines customers. Hawaiian Airlines selected rg1 to reduce duplication in technology, deliver robust identity resolution,
- [Redpoint Global's New Brand and Website Provide Clarity on What it Means to be a CDP](https://www.redpointglobal.com/press-releases/redpoint-globals-new-brand-and-website-provide-clarity-on-what-it-means-to-be-a-cdp/) - WELLESLEY, Mass. – Redpoint Global, a leading customer data platform (CDP) software provider that helps brands ignite their data to deliver revenue-generating, personalized customer experiences, today unveiled a new website and branding that reflects a renewed purpose to bring clarity to the CDP landscape. Redpoint’s new brand identity and website provide an industry resource that
- [SoftServe and Redpoint Global to Deliver Patient-Centric, Personalized Healthcare Experiences](https://www.redpointglobal.com/press-releases/softserve-and-redpoint-global-to-deliver-patient-centric-personalized-healthcare-experiences/) - Wellesley, MA (October 9, 2023) – Redpoint Global today announced a strategic partnership with SoftServe, a premier IT consulting and digital services provider, focused on improving health and business outcomes through the delivery of an end-to-end personalized healthcare experience. The partnership combines Redpoint’s leading customer data platform rg1® with SoftServe’s engineering and implementation expertise, sealing

## Integrations

- [Huntington](https://www.redpointglobal.com/integration/huntington/)
- [American Modern](https://www.redpointglobal.com/integration/american-modern/)
- [New Lane Finance](https://www.redpointglobal.com/integration/new-lane-finance/)
- [Williams Lea](https://www.redpointglobal.com/integration/williams-lea/)
- [Modivcare](https://www.redpointglobal.com/integration/modivcare/)
- [Munich RE](https://www.redpointglobal.com/integration/munich-re/)
- [American Express](https://www.redpointglobal.com/integration/american-express/)
- [Freedom Mortgage](https://www.redpointglobal.com/integration/freedom-mortgage/)
- [Adstra](https://www.redpointglobal.com/integration/adstra/)
- [ZZZ- Many More](https://www.redpointglobal.com/integration/zzz-many-more/)
- [Speedeon Data](https://www.redpointglobal.com/integration/speedeon-data/)
- [Farm Market ID](https://www.redpointglobal.com/integration/farm-market-id/)
- [Alliant Data](https://www.redpointglobal.com/integration/alliant-data/)
- [Braze](https://www.redpointglobal.com/integration/braze/)
- [Snowflake](https://www.redpointglobal.com/integration/snowflake/)
- [Databricks](https://www.redpointglobal.com/integration/databricks/)
- [Salesforce Marketing Cloud](https://www.redpointglobal.com/integration/salesforce-marketing-cloud/)
- [Sendgrid](https://www.redpointglobal.com/integration/sendgrid/)
- [Airship](https://www.redpointglobal.com/integration/airship/)
- [Drupal](https://www.redpointglobal.com/integration/drupal/)
- [Google Analytics](https://www.redpointglobal.com/integration/google-analytics/)
- [Litmus](https://www.redpointglobal.com/integration/litmus/)
- [Azure Event Hub](https://www.redpointglobal.com/integration/azure-event-hub/)
- [Azure Service Bus](https://www.redpointglobal.com/integration/azure-service-bus/)
- [RabbitMQ](https://www.redpointglobal.com/integration/rabbitmq/)
- [Google PUB](https://www.redpointglobal.com/integration/google-pub/)
- [Bitly](https://www.redpointglobal.com/integration/bitly/)
- [Twilio](https://www.redpointglobal.com/integration/twilio/)
- [Apache Cassandra](https://www.redpointglobal.com/integration/cassandra/)
- [Salesforce](https://www.redpointglobal.com/integration/salesforce/)
- [Azure CosmosDB](https://www.redpointglobal.com/integration/azure-cosmosdb/)
- [Apache Kafka](https://www.redpointglobal.com/integration/kafka-message-queue/)
- [Google Big Table](https://www.redpointglobal.com/integration/google-big-table/)
- [MongoDB](https://www.redpointglobal.com/integration/mongodb/)
- [Google Cloud Storage](https://www.redpointglobal.com/integration/google-cloud-storage/)
- [Google Big Query](https://www.redpointglobal.com/integration/google-big-query/)
- [TikTok](https://www.redpointglobal.com/integration/tiktok/)
- [The Trade Desk](https://www.redpointglobal.com/integration/the-trade-desk/)
- [SQL Server](https://www.redpointglobal.com/integration/microsoft-sql-server/)
- [Sitecore](https://www.redpointglobal.com/integration/sitecore/)
- [Redis](https://www.redpointglobal.com/integration/redis/)
- [PostgreSQL](https://www.redpointglobal.com/integration/postgresql/)
- [mPulse Mobile](https://www.redpointglobal.com/integration/mpulse-mobile/)
- [LuxSci](https://www.redpointglobal.com/integration/luxsci/)
- [LiveRamp](https://www.redpointglobal.com/integration/liveramp-2/)
- [LinkedIn Matched Audience](https://www.redpointglobal.com/integration/linkedin-matched-audience/)
- [Google Ads](https://www.redpointglobal.com/integration/google-ads/)
- [Facebook Offline Conversions](https://www.redpointglobal.com/integration/facebook-offline-conversions/)
- [Facebook Custom Audiences](https://www.redpointglobal.com/integration/facebook-custom-audiences/)
- [Eloqua](https://www.redpointglobal.com/integration/eloqua/)
- [Amazon Pinpoint](https://www.redpointglobal.com/integration/amazon-pinpoint/)
- [Alchemer](https://www.redpointglobal.com/integration/alchemer/)
- [Amazon Simple Email Service (SES)](https://www.redpointglobal.com/integration/amazon-simple-email-service-ses/)
- [Amazon S3](https://www.redpointglobal.com/integration/amazon-s3/)
- [AWS Redshift](https://www.redpointglobal.com/integration/aws-redshift/)
- [Azure Database for MySQL](https://www.redpointglobal.com/integration/azure-database-for-mysql/)
- [Azure Database for PostgreSQL](https://www.redpointglobal.com/integration/azure-database-for-postgresql/)
- [Azure Notification](https://www.redpointglobal.com/integration/azure-notification/)
- [Azure SQL Database](https://www.redpointglobal.com/integration/azure-sql-database/)
- [Azure Redis Cache](https://www.redpointglobal.com/integration/azure-redis-cache/)
- [Azure Storage](https://www.redpointglobal.com/integration/azure-storage/)
- [Azure Storage Queue](https://www.redpointglobal.com/integration/azure-storage-queue/)
- [Microsoft Custom Audiences](https://www.redpointglobal.com/integration/microsoft-custom-audiences/)
- [FTP/SFTP](https://www.redpointglobal.com/integration/ftp-sftp/)
- [Azure Push Direct](https://www.redpointglobal.com/integration/azure-push-direct/)

## Case Studies

- [citizenM Drives 3X Ad Conversions & 44% Email Open Rates](https://www.redpointglobal.com/case_studies/citizenm-drives-ad-conversions-and-email-open-rates/) - CitizenM uses the Redpoint Data Readiness Hub for targeted multi-language campaigns.
- [Wireless Service Provider Overhauls Transpromo Marketing with Redpoint](https://www.redpointglobal.com/case_studies/redpoint-helps-a-leading-wireless-service-provider/) - Redpoint delivers cost, performance and security benefits in transpromo marketing overhaul, eliminating billing delays and enabling full PCI compliance.
- [Real-Time Results: 20 Million Daily Decisions Delivered in Milliseconds](https://www.redpointglobal.com/case_studies/with-real-time-decisioning-digitally-focused-enterprise-transforms-customer-experience-2/) - Redpoint's real-time decisioning capabilities enable the company to provide relevant offers within milliseconds across multiple channels.
- [Life Sciences Leader Unlocks Real-Time Personalization with Unified Customer Profiles](https://www.redpointglobal.com/case_studies/life-sciences-company-secures-value-in-a-unified-customer-profile/) - A global life sciences company achieved superior customer experience, precise identity resolution, and optimized marketing capabilities with the Redpoint Data Readiness Hub.
- [How a Leading Health Plan Activated Enterprise Data to Power Real-Time Member Engagement](https://www.redpointglobal.com/case_studies/health-plan-empowers-marketers-to-orchestrate-personalized-customer-journeys/) - A Fortune 20 health plan streamlined audience segmentation, campaign management, and communication delivery with Redpoint.
- [Leading Car Rental Company Increases Match Rates & Conversions with Redpoint](https://www.redpointglobal.com/case_studies/leading-car-rental-company-increases-match-rates-and-conversions-with-redpoint/) - See how a leading car rental company used Redpoint to improve data quality, boost Google match rates, and drive $50M in return on ad spend.
- [International Home Improvement Company Achieves Significant Revenue Uplift](https://www.redpointglobal.com/case_studies/data-lead-cx-for-international-home-improvement-company/) - An international retail group maintains 18 million consumer and business identities and associated profiling, loyalty, consent, transaction, web behavior and contact history data with the Redpoint CDP.
- [Data Readiness Delivers: More Patients, Better Attribution, Real ROI](https://www.redpointglobal.com/case_studies/health-system-boosts-patient-acquisition-and-nails-down-campaign-attribution/) - A non-profit health system increased patient acquisition, optimized omnichannel campaigns, and nailed down marketing attribution with The Redpoint CDP.
- [Data Readiness Powers Personalization for Global Activewear Brand](https://www.redpointglobal.com/case_studies/apparel-company-streamlines-data-to-create-a-unified-customer-view/) - Created a single point of control for 10 million customers and 700 million records
- [Global Asset Manager Achieves Personalized Customer Engagement at Scale](https://www.redpointglobal.com/case_studies/mastering-data-readiness-to-navigate-customer-complexity-and-compliance/) - Discover how a leading global investment management company transformed its customer engagement by implementing the Redpoint Data Readiness Hub. Learn more.
- [Global Travel Brand Transforms Guest Experience Through Data Readiness](https://www.redpointglobal.com/case_studies/global-travel-brand-transforms-guest-experience-through-data-readiness/) - Download the case study today to learn how a global travel brand transformed their guest experience with the Redpoint Data Readiness Hub.
- [Top Mortgage Lender Reduces Churn with a Single Customer View](https://www.redpointglobal.com/case_studies/top-mortgage-lender-reduces-churn-with-a-single-customer-view/) - Download the case study to learn how a top mortgage lender enhanced customer engagement with Redpoint Data Readiness Hub.
- [WGBH Enhances Donor Engagement to Increase Net Revenues](https://www.redpointglobal.com/case_studies/wgbh-enhances-donor-engagement-to-increase-net-revenues/) - The Redpoint Data Readiness Hub helped WGBH increase donor engagement and net revenues by over 10%. Learn more today.
- [Healthcare Plan Achieves 20% Improved Engagement and Plan Outcome Metrics](https://www.redpointglobal.com/case_studies/insurer-achieves-outcomes-and-efficiency-goals-with-a-consumer-driven-approach/) - With Redpoint, diversified state-based insurer creates a frictionless omnichannel member experience with relevant content and an optimized cadence.
- [Insurer Drives 50% Increase in Match Rates, 28% ROMI](https://www.redpointglobal.com/case_studies/insurer-increases-retention-through-deeper-understanding-of-customers/) - With the Redpoint single customer view, insurance organization develops first direct-to-consumer marketing program
- [Retailer Personalizes Engagement with a Single Customer View](https://www.redpointglobal.com/case_studies/retailer-builds-a-single-customer-view-to-personalize-engagement/) - With a single customer view, the retailer builds and executes personalized, real-time campaigns to loyalty program customers and other promising customers and prospects.
- [Specialty Insurer Creates Personalized Experiences, Doubles Conversions](https://www.redpointglobal.com/case_studies/specialty-insurer-creates-personalized-experiences-doubles-conversions/) - With Redpoint, the insurer automates and personalizes the customer journey based on certain triggers, resulting in 2X quote conversions with 40% fewer touches.
- [Speedeon Marketing Agency Doubles Number of Client Projects](https://www.redpointglobal.com/case_studies/speedeon-data-increases-clients-marketing-roi-with-a-customer-data-platform/) - With the Redpoint CDP, Speedeon can easily evaluate data sources to weed out bad data from third-party providers and improve data quality by recognizing duplicate data .
- [GuideWell Connect Accelerates Engagement with Data Readiness](https://www.redpointglobal.com/case_studies/healthcare-pioneer-transforms-consumer-experience/) - Redpoint provides a future-proof architecture that embraces new technology and an increasing number of consumer touchpoints in a way that yields a seamless omnichannel experience.
- [How AAA Automated 90% of Member Data Management with Redpoint](https://www.redpointglobal.com/case_studies/redpoint-helps-aaa-deepen-its-member-relationships/) - Learn how AAA mastered data management and automated 90% of its data processes with Redpoint.
- [Global Financial Services Firm Improves Marketing Program Speed by 96%](https://www.redpointglobal.com/case_studies/global-financial-services-firm-accelerates-speed-to-value-for-marketing-programs/) - Built-in data quality and direct data access have led to a 96% improvement in campaign speed, and a reduction in customer data queries from hours to minutes for advanced analysis.
- [National Retailer Creates Personalized Omnichannel Experiences Across Stores and Digital Channels](https://www.redpointglobal.com/wp-content/uploads/2025/08/National-Retailer-Achieves-Single-View-of-the-Customer.pdf#new_tab) - A national retailer with over 100 million customers leverages Redpoint to build a single customer view.
- [DIY Retailer Delivers Frictionless, Personalized Customer Experience](https://www.redpointglobal.com/wp-content/uploads/2025/08/DIY-Retailer-Delivers-Frictionless-Personalized-Customer-Experience.pdf#new_tab) - A leading DIY retailer eliminates friction from the customer experience with a customer engagement hub.
- [Aubuchon Hardware Increases BOPIS Sales by 20%](https://www.redpointglobal.com/case_studies/aubuchon-hardware-delivers-personalization-convenience/) - 20% of loyalty members who use BOPIS make an additional purchase in-store.
- [Pharmaceutical Company Improves CX with In-Platform Journey Orchestration](https://www.redpointglobal.com/case_studies/pharma-company-improves-cx-with-in-platform-journey-orchestration/) - An international pharmaceutical company improved CX by enabling personalized content delivery to doctors and patients using Redpoint Data Readiness Hub.
- [Lucerna Health & Data Readiness: Better Data. Better Engagement. 5X Better Results.](https://www.redpointglobal.com/case_studies/lucerna-health-transforming-healthcare/) - Lucerna Health uses Redpoint to personalize messages directly from caregivers in a consumer’s preferred channel
- [CPG Company Achieves 79% Increase in Conversions](https://www.redpointglobal.com/case_studies/cpg-company-increases-conversions-through-personalized-real-time-marketing/) - Billion-dollar CPG company achieves 79% increase in conversions from real-time web-based product recommendations and 3X ROI with Redpoint .
- [Data Readiness Delivers 840x Speed Boost in Offer Creation for Leading Retailer](https://www.redpointglobal.com/case_studies/fashion-retailer-drives-revenue-with-single-customer-view/) - A multi-billion dollar, multi-brand fashion retailer enhances its personalization capabilities with Redpoint Data Readiness.
- [Leading Leisure Travel Group Eliminates Channel Silos for Increased Bookings](/wp-content/uploads/2024/04/Power-of-First-Party-Data-for-Leisure-Travel-Group-Case-Study.pdf#new_tab) - European tour operator and airline with over 15 million customers uses Redpoint Journey Orchestration to drive cost efficiencies and increase revenue.
- [Luxury Fashion Retailer Accelerates Engagement Across Brands and Regions](https://www.redpointglobal.com/wp-content/uploads/2024/04/Case-Study-Luxury-Fashion-Company-Drives-Effective-Customer-Engagement-Through-Multi-Region-CDP.pdf) - The Redpoint CDP provides a constantly updated single customer view for over 60 million unique identities across multiple brands and regions, based on customer, product, transactional and web event data.
- [Airline Clears the Runway for Seamless Personalization](https://www.redpointglobal.com/wp-content/uploads/2024/10/Airline-Clears-The-Runway-For-Seemless-Personalization-case-study.pdf)
- [The New Frontier in Healthcare: Data-Driven Marketing for Superior Patient Experiences](https://www.redpointglobal.com/wp-content/uploads/2024/10/Healthcare-System-Drives-Better-Outcomes-case-study.pdf)
- [Healthcare Payer Transforms Quality Outcomes Through Data-Driven Member Activation](https://www.redpointglobal.com/wp-content/uploads/2024/05/HC_Case-Study_Healthcare-Payer-Transforms-Quality-Outcomes.pdf#new_tab) - Healthcare Payer Transforms Quality Outcomes Through Data-Driven Member Activation
- [Field Services Company Enjoys a Customer Experience “LIFT” with Bridgetree & Redpoint](https://www.redpointglobal.com/wp-content/uploads/2024/04/Field-Services-Company-Case-Study-Aptive.pdf#new_tab) - To acquire higher value customers, boost retention and achieve sustainable, long-term growth, a field services company aims to optimize its use of data and interactions.
- [Farm Market iD Drives Precision Marketing with a Single View](https://www.redpointglobal.com/wp-content/uploads/2024/04/Farm-Market-iD-Case-Study.pdf#new_tab) - Farm Market iD drives precision agriculture with Redpoint technology
- [Financial Services Firm Supercharges Marketing with a Unified Customer View](https://www.redpointglobal.com/wp-content/uploads/2024/04/Financial-Services-Firm-Supercharges-Marketing-Case-Study-NY-Life.pdf#new_tab) - The Redpoint CDP combines data from 10 sources to create a single view, deploying a working solution in 12 weeks
- [Leading Pharmaceutical Firm Creates Complex Campaigns for Consumers and HCPs](https://www.redpointglobal.com/wp-content/uploads/2024/04/Redpoint-Helps-a-Leading-Pharmaceutical-Firm-Case-Study.pdf#new_tab) - Redpoint CPG drives higher consumer conversion rates, retention, compliance and higher rates of physician and non-physician provider adoption

## Our People

- [Vin DelGuercio](https://www.redpointglobal.com/our_people/vin-delguercio/) - Chief Customer Officer
- [Mike Ferguson](https://www.redpointglobal.com/our_people/mike-ferguson/) - General Manager, EMEA
- [Beth Pfefferle](https://www.redpointglobal.com/our_people/beth-pfefferle/) - Chief Marketing Officer
- [Ron Sanderson](https://www.redpointglobal.com/our_people/ron-sanderson/) - Chief Information Security Officer
- [Brian Clark](https://www.redpointglobal.com/our_people/brian-clark/) - Senior Vice President, Worldwide Sales & Alliances
- [Kris Tomes](https://www.redpointglobal.com/our_people/kris-tomes/) - Vice President, Engineering
- [Beth Scagnoli](https://www.redpointglobal.com/our_people/beth-scagnoli/) - Vice President, Product Management
- [Ian Mott](https://www.redpointglobal.com/our_people/ian-mott/) - Chief Financial Officer
- [Jade Dayrit](https://www.redpointglobal.com/our_people/jade-dayrit/) - Head of Manila Operations
- [Ian Clayton](https://www.redpointglobal.com/our_people/ian-clayton/) - Chief Product Officer
- [Dale Renner](https://www.redpointglobal.com/our_people/dale-renner/) - Chairman & CEO

## Blog

- [What is Identity Resolution?](https://www.redpointglobal.com/blog/what-is-identity-resolution/) - Identity resolution connects fragmented customer data into a trusted Customer 360. How it works, what to demand, and where it breaks down.
- [Just Because You Have A CDP Doesn’t Mean Your Data is Ready](https://www.redpointglobal.com/blog/a-cdp-doesnt-mean-your-data-is-ready/) - CDP data readiness ensures that your data is not only collected, but also ready to be used by your business. Learn more.
- [Deterministic Matching vs. Probabilistic Matching: Why Identity Resolution Needs Both](https://www.redpointglobal.com/blog/deterministic-probabilistic-matching-identity-resolution/) - Deterministic matching uses exact identifiers for high-confidence links. Probabilistic matching extends coverage through statistical inference. Identity resolution needs both. Here’s why.
- [Announcing Redpoint Identity Studio](https://www.redpointglobal.com/blog/announcing-redpoint-identity-studio/) - A Snowflake Native Application that resolves customer identities inside your own environment, with full control over match logic and visibility into every merge.
- [Retail is Evolving at an Accelerated Pace – So Should Your Marketing Strategy](https://www.redpointglobal.com/blog/retail-is-evolving-at-an-accelerated-pace-so-should-your-marketing-strategy/) - Amazon, long a pioneer in the personalization of the consumer digital experience, is cementing a new reputation as a serious player in the physical retail space. Why is the company that revolutionized e-commerce investing billions in physical retail, including Amazon Books, the purchase of Whole Foods, and the recent news that it is launching its
- [A Consistently Relevant CX Begins with Anonymous Personalization](https://www.redpointglobal.com/blog/a-consistently-relevant-cx-begins-with-anonymous-personalization/) - At first glance, anonymous personalization seems like a perfect oxymoron. After all, if one were to make an anonymous donation to a charity, finding a personalized thank you card in the post might be a tad upsetting. Upon further examination, however, anonymous personalization in the context of customer experience is not only quite real, it
- [A Bridge to the Future: the Redpoint CDP is Architected to Adapt to Change](https://www.redpointglobal.com/blog/the-redpoint-cdp-is-architected-to-adapt-to-change/) - The story of the Choluteca Bridge in Honduras offers a lesson on the importance of adaptability. Completed in 1998, the engineering marvel was one of the few structures spared when Hurricane Mitch blew through later that year, causing catastrophic damage to the area. Although the new bridge was spared, the hurricane completely destroyed the connecting
- [Redpoint Global Included in Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM) Report 2020](https://www.redpointglobal.com/blog/redpoint-global-included-in-forrester-researchs-now-tech-real-time-interaction-management-rtim-report-2020/) - Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM) report published in April 2020 recognized Redpoint Global in three key areas: next-best experience with enterprise decision engines, personalization optimization, and cross-channel marketing for inbound and outbound experiences. Redpoint was one of only four providers to be listed for all three of these capabilities (Redpoint Global, Pegasystems,
- [Redpoint Global Included in Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM) Report Q1 2019](https://www.redpointglobal.com/blog/redpoint-global-included-in-forrester-researchs-now-tech-real-time-interaction-management-rtim-report-q1-2019/) - Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM), Q1 2019 report published earlier this month recognized Redpoint Global in three key areas: next best experience, personalization, and cross-channel marketing. Redpoint was one of only four providers to be listed for all three of these capabilities (Redpoint Global, IBM, Oracle, and Salesforce). The report, written by Forrester’s
- [Operate at the Pace of Business Change with the Redpoint CDP](https://www.redpointglobal.com/blog/operate-at-the-pace-of-business-change-with-the-redpoint-cdp/) - Trying to satisfy the expectations of a modern, digital-first consumer for seamless experiences across an omnichannel customer journey resembles a dog chasing its tail. Brands implement new customer engagement technology, only to have the customer pivot in a new, unexpected direction. Every organization recognizes the need for steady innovation and the flexibility to adapt to
- [Redpoint and Snowflake: No Data Replication and Complete CDP Functionality](https://www.redpointglobal.com/blog/redpoint-and-snowflake-no-data-replication-and-complete-cdp-functionality/) - According to a report from Sheer Analytics and Insights, the cloud data warehouse market is expected to reach more than $45 billion by 2032, up from $4.6 billion in 2021, representing a nearly 23 percent compound annual growth rate. There are many reasons for the rise of data clouds such as Snowflake, Google BigQuery, Amazon
- [Redpoint Global and Lucerna Health Join Forces to Advance Consumerism in Healthcare for Payers and Providers](https://www.redpointglobal.com/blog/redpoint-global-and-lucerna-health-join-forces-to-advance-consumerism-in-healthcare-for-payers-and-providers/) - The digital transformation of the healthcare industry has been underway for years, but we are now seeing a rapid acceleration of new engagement models as a repercussion of the global pandemic. Healthcare consumers now expect on-demand services, personalization and seamless customer journeys, much as they have come to appreciate in retail and other sectors. Today,
- [Real-Time Engagement at Scale Provides the Consistent CX that Customers Crave](https://www.redpointglobal.com/blog/real-time-engagement-at-scale-provides-the-consistent-cx-that-customers-crave/) - Scale can mean many different things. In the context of the delivery of an omnichannel customer experience (CX), scale is primarily thought of as personalizing an experience for as many individuals as an organization’s people, processes, and technology will support. Scale encompasses the volume of data a decision is based on, the number of branches
- [The Real-Time Difference: Moving at the Speed of the Customer](https://www.redpointglobal.com/blog/the-real-time-difference-moving-at-the-speed-of-the-customer/) - From a marketing standpoint, the answer to the “what is real time?” question is, in many ways, not complicated: it’s moving at the speed of your customer. But there, as they say, is the rub. Because if we accept this premise, we accept that real time can mean milliseconds, seconds, hours, minutes, or days –
- [Why Real Time is Important for Delivering Magical Moments in Travel & Hospitality](https://www.redpointglobal.com/blog/had-a-real-good-time-why-real-time-is-important-for-delivering-magical-moments-in-travel-hospitality/) - Crafting a consistent, omnichannel customer experience requires both real-time data as well as the ability to orchestrate real-time decisions in the moment of engagement.
- [Real-Time Data Aggregates for Today’s Dynamic Customer Journeys](https://www.redpointglobal.com/blog/real-time-data-aggregates-for-todays-dynamic-customer-journeys/) - A customer who drives away from a home improvement retailer with a new refrigerator has little awareness of the domino effect the transaction generates, happy enough to have a working freezer. Unbeknownst to the customer, however, the purchase introduces a flurry of changes to the customer’s data aggregates, which have a material impact on the
- [Real Time vs. Right Time: The Difference Comes Down to Context](https://www.redpointglobal.com/blog/real-time-vs-right-time-the-difference-comes-down-to-context/) - This Redpoint blog explores real time vs. the right time, which is an important distinction for any brand that engages with members, patients, or customers.
- [Ready Data is Compliant Data: Does Your Data Hold Up to Scrutiny?](https://www.redpointglobal.com/blog/ready-data-is-compliant-data-does-your-data-hold-up-to-scrutiny/) - More so than other components of data readiness, the requirement that data be compliant is an ongoing exercise. Because compliance not only must account for continual changes to how customer data is safeguarded and used – based on changing preferences and updated regulations, it also differs from industry to industry, region to region, and from
- [Financial Impacts of Reacting to Customer Intent in Real Time](https://www.redpointglobal.com/blog/financial-impacts-of-reacting-to-customer-intent-in-real-time/) - According to McKinsey research, a high-impact product recommendation – such as from a trusted friend or brand – is up to 50 times more likely to trigger a purchase than a low-impact recommendation. An effective way to ensure a recommendation reaches the high-impact threshold is to align it with a consumer’s intent to purchase. Through
- [Reach for the Stars: Yes, a Single Customer View is Attainable](https://www.redpointglobal.com/blog/reach-for-the-stars-yes-a-single-customer-view-is-attainable/) - With St. Patrick’s Day coming up, little kids are busy making leprechaun traps with the hope that they can barter with a trapped leprechaun for the famous pot of gold at the end of the rainbow. Their parents tend not to let on that it’s a quixotic pursuit (more on that in a moment), happy
- [Put the Healthcare Consumer at the Center of Both Care and Education, Even Outside the Doctor's Office](https://www.redpointglobal.com/blog/put-the-healthcare-consumer-at-the-center-of-both-care-and-education-even-outside-the-doctors-office/) - In a survey on patient loyalty from health technology vendor Welltok, 84 percent of patients said they would feel a greater sense of loyalty if their overall health and wellbeing was supported outside of a clinical setting, such as help with nutrition, stress management, and weight loss. Additional findings support the idea that, for most
- [Public Media Uses Customer Data to Transform Fundraising in Times of Crisis](https://www.redpointglobal.com/blog/public-media-uses-customer-data-to-transform-fundraising-in-times-of-crisis/) - Founded in 2011 as an initiative within WGBH, the Contributor Development Partnership (CDP) was spun out in 2018 as an independent public benefit corporation with one mission: to help sustain a thriving public media system and create a “fundraising alliance” for public media. The organization delivers new and innovative fundraising solutions, marketing strategies, technology innovations,
- [Personalization is Essential for Profitable Customer Lifecycle Marketing](https://www.redpointglobal.com/blog/personalization-is-essential-for-profitable-customer-lifecycle-marketing/) - Customers today are more unpredictable and demanding than ever before. They want to own their own customer experience, not be led by brands’ directives. So, it may seem impossible to move customers through a pre-planned journey or manage the customer lifecycle. Actually, doing so is essential—because customers also expect personalized experiences. Guiding them through engaging
- [Don’t Let Architecture Terminology Get in the Way of How CDPs Can Power Your Business Outcomes](https://www.redpointglobal.com/blog/dont-let-architecture-terminology-get-in-the-way-of-how-cdps-can-power-your-business-outcomes/) - Redpoint’s CDP offers flexibility—SaaS, data cloud, or on-prem—so you control cost, security, and agility without vendor lock-in. Optimize for your needs.
- [Plot a Course for a Superior CX with a Complete Data Strategy](https://www.redpointglobal.com/blog/plot-a-course-for-a-superior-cx-with-a-complete-data-strategy/) - Though primitive by the standards of modern navigation techniques, dead reckoning is still required training for would-be pilots. The process of using a known, fixed location and estimates of air speed and heading to plot a course to a chosen destination can be accomplished with little more than a pencil and a compass. By using
- [Personally Identifiable Information: Customer (PII) and the Value Exchange](https://www.redpointglobal.com/blog/personally-identifiable-information-customer-pii-and-the-value-exchange/) - In November 2018, Marriott International announced an incident where unauthorized access to a Starwood guest reservation database potentially compromised Customer PII of upward of 500 million guests. Marriott later revised the number to 400 million unique guests, with the stolen information including roughly 25 million encrypted and unencrypted passport numbers and 9 million encrypted payment
- [How to Personalize Retail Interactions Without Being Creepy](https://www.redpointglobal.com/blog/how-to-personalize-retail-interactions-without-being-creepy/) - The line between a positive brand experience and a creepy one is easy to miss, especially for marketers focused on personalizing customer engagement. Brands collect substantial amounts of consumer data to deliver individualized experiences; with that data comes the challenge of ensuring they stay on the correct side of the line between creepy and personalized.
- [Beyond Safety in Travel & Hospitality:  How to Grow through Personalized Experiences](https://www.redpointglobal.com/blog/beyond-safety-in-travel-hospitality-how-to-grow-through-personalized-experiences/) - After withstanding disruptive business models introduced by Airbnb, Priceline and many others, the travel & hospitality industry rebounded only to be shocked again by this year’s pandemic. The industry potentially faces a long recovery, as McKinsey estimates that it will take until 2023 for the hotel industry to return to pre-pandemic occupancy rates. Encouraging short
- [Healthcare Consumers Weigh In: Personalized Experiences are a Must](https://www.redpointglobal.com/blog/healthcare-consumers-weigh-in-personalized-experiences-are-a-must/) - How important is personalization in healthcare? A survey that Redpoint Global conducted with Dynata of more than 1,000 US healthcare consumers, reveals that providers, insurers and others in the healthcare ecosystem who downplay the importance of personalizing the healthcare experience do so at their peril. A majority of consumers surveyed (60 percent) said that they
- [Personalization Scores A Big Hit in Super Bowl LIV Commercials](https://www.redpointglobal.com/blog/personalization-scores-a-big-hit-in-super-bowl-liv-commercials/) - Three consecutive touchdown drives to overcome a 10-point deficit in the fourth quarter propelled the Chiefs to their first Super Bowl win in 50 years with a 31-20 victory over the 49ers Sunday, and in the process cemented Patrick Mahomes’ legacy as the NFL’s best quarterback. Of course, for many, the action off the field
- [Anonymous-to-Known Identity Resolution and First-Touch Personalization: A Retailer Win-Win](https://www.redpointglobal.com/blog/anonymous-to-known-identity-resolution-and-first-touch-personalization-a-retailer-win-win/) - The ability to provide a consistent, personalized CX across an anonymous-to-known customer journey is why a CDP is a foundational component of a MarTech stack for retailers.
- [Perfect Data, Creative Marketing: A Cyclical Flow of Excellence](https://www.redpointglobal.com/blog/perfect-data-creative-marketing-a-cyclical-flow-of-excellence/) - Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produces substandard outcomes. And identifying the root cause of bad data can be as frustrating as trying to untangle a hose, unsure which end to pull to produce a clean, steady, trustworthy stream. For
- [Personalized Patient Experience – The New Competitive Battleground for Healthcare](https://www.redpointglobal.com/blog/personalized-patient-experience-the-new-competitive-battleground-for-healthcare/) - The pressing need to deliver a patient-centric healthcare experience was a main topic of last month’s Healthcare Information and Management Systems Society (HIMSS) conference in Chicago, where 40,000+ healthcare professionals gathered to discuss the latest in health information technology and trends. Generative AI and interoperability also took center stage, to some degree in terms of
- [Advancing Value-Based Healthcare One Patient Engagement at a Time](https://www.redpointglobal.com/blog/advancing-value-based-healthcare-one-patient-engagement-at-a-time/) - The New England Journal of Medicine recently published results from a study of an incentive-based payment model which looked at changes in spending, utilization, and quality of healthcare for hundreds of thousands of enrollees of a BCBS Massachusetts program. Over the course of eight years, payers in the program paid 11.7 percent less in claims
- [How Houston Methodist Optimizes Data to Maximize Patient Engagement](https://www.redpointglobal.com/blog/how-houston-methodist-optimizes-data-to-maximize-patient-engagement/) - In healthcare, fragmented data remains one of the most significant barriers to meaningful patient engagement and converting patients to care. Health enterprises want a better understanding of patient entry into care scenarios and what drives them to select a health system, which requires drilling down beyond clinical data into what drives engagement. However, turning disparate
- [To Optimize Revenue Growth, Tune in to Customer Lifetime Value](https://www.redpointglobal.com/blog/to-optimize-revenue-growth-tune-in-to-customer-lifetime-value/) - A Harvard Business Review study found that personalization lifts revenues by 10 percent or more, and delivers between five and eight times the return on marketing spend (ROI). Because a personalized customer experience is now recognized as a key revenue driver, there is an accompanying shift in how marketers measure the effectiveness of customer engagement
- [Banks Need to Unify Their Customer Data for Omnichannel Success](https://www.redpointglobal.com/blog/banks-need-to-unify-their-customer-data-for-omnichannel-success/) - Traditional banks and credit unions are uniquely positioned to adopt an omnichannel marketing strategy. Much like retailers, banks already have a strong physical footprint and have adopted customer-facing technology designed to help customers engage where and when they want. Banks also collect extensive amounts of behavioral and transactional data – more than practically any other
- [Omnichannel isn’t Digital First, or Physical First, it’s Experience First](https://www.redpointglobal.com/blog/omnichannel-isnt-digital-first-or-physical-first-its-experience-first/) - When old friends reconnect, long-forgotten mannerisms such as the curve of a smile or the pitch of a laugh are instantly recognizable, causing the years and decades apart to evaporate like mist. A reunion reminds friends why they forged a bond in the first place; a shared sense of humor, common interests, easy banter. Re-establishing
- [A New Way for Marketers to Leverage Data for Omnichannel Marketing](https://www.redpointglobal.com/blog/a-new-way-for-marketers-to-leverage-data-for-omnichannel-marketing/) - As the world is increasingly becoming digitally connected and consumers generate quintillion bytes a day through their online behaviors, marketers now seek a holistic view of the customer journey for better engagement. The challenge is for marketers to access, analyze and activate this data using traditional RDBMS (relational database management systems). To overcome modern inconsistent
- [Capturing Intent in an Omnichannel Customer Journey is Next-Level Marketing](https://www.redpointglobal.com/blog/capturing-intent-in-an-omnichannel-customer-journey-is-next-level-marketing/) - With rising consumer expectations for personalization across the entire customer buying journey, the ability to understand consumers in real time is increasingly essential to the long-term success of a brand or retailer. It’s also the key for brands to demonstrate that they really understand the consumer and anticipate their needs by serving up highly personalized
- [Scale New Heights with a Rules-Based Omnichannel CX Platform](https://www.redpointglobal.com/blog/scale-new-heights-with-a-rules-based-omnichannel-cx-platform/) - The award-winning National Geographic documentary “Free Solo” details climber Alex Honnold’s successful ascent of El Capitan, a 3,000-foot nearly vertical granite rock wall in Yosemite National Park, without using ropes or safety equipment. The 2017 climb was the essence of a “no margin for error” situation. One ill-timed gust of wind, one tenuous hold, one
- [New Survey Findings Reveal Customers Grasp the Value of their Personal Data](https://www.redpointglobal.com/blog/new-survey-findings-reveal-customers-grasp-the-value-of-their-personal-data/) - To improve customer retention, avoid sending irrelevant emails or product recommendations. That is one of the lessons learned from a recent Dynata Survey, commissioned by Redpoint, in which 51 percent of consumers surveyed said that mistargeted information negatively impacts their overall customer experience (CX) with a brand. Most consumers surveyed (70 percent) reported receiving mistargeted
- [The New Reality Brings Data Transformation to the Forefront](https://www.redpointglobal.com/blog/the-new-reality-brings-data-transformation-to-the-forefront/) - There is no shortage of eyebrow-raising statistics documenting the widespread economic disruption that has befallen the US since March. Among them, Census Bureau reports of a historic 16.4 percent drop in retail sales in April, including an 89 percent year-over-year decrease for clothing and accessories stores. Adobe Analytics estimates an 87 percent year-over-year increase in
- [What Marketing Clouds Don’t Get About Native CDP Functionality](https://www.redpointglobal.com/blog/what-marketing-clouds-dont-get-about-native-cdp-functionality/) - Adobe and Salesforce both made a splash in the customer data platform (CDP) pool with recent announcements that they were bringing a product to market. Salesforce announced that it was building a CDP as an “extension of Salesforce Customer 360”, which is scheduled for general release later in 2019. Adobe dipped its toe into the water
- [Multichannel vs. Omnichannel Marketing and Keeping up with a Customer Journey](https://www.redpointglobal.com/blog/multichannel-vs-omnichannel-marketing-and-keeping-up-with-a-customer-journey/) - What is multichannel marketing? Broadly defined as interacting with customers via multiple direct and indirect channels in order to sell them goods and services, multichannel marketing is about engaging with customers in their channel of choice. Global multi-channel marketing solutions make all channels available to the consumer (in-store, web, mobile, social, phone) for the purposes
- [Outrun the Competition: Best Practices for Modernizing Your Marketing Platform](https://www.redpointglobal.com/blog/outrun-the-competition-best-practices-for-modernizing-your-marketing-platform/) - For marketers frustrated with legacy marketing campaign tools that are holding them back, there is a way to modernize your marketing campaign platform while keeping customer data behind the company firewall.
- [Marketing Data is Too Important to Cede Control of the Security Perimeter](https://www.redpointglobal.com/blog/marketing-data-is-too-important-to-cede-control-of-the-security-perimeter/) - Safeguarding customer data while delivering omnichannel experiences is a choreographed dance between an enterprise and marketing cloud vendors. With GDPR, CCPA, and other state data privacy laws cropping up, and with consumers demanding real-time, personalized experiences that are consistent across channels, the delicate push-and-pull is now under a glaring spotlight. It’s a challenging time. An
- [How MilliporeSigma Masters Customer Identity and Maximizes Marketing Impact with Data Readiness](https://www.redpointglobal.com/blog/how-millipore-sigma-masters-customer-identity-and-maximizes-marketing-impact-with-data-readiness/) - This Redpoint Global blog recaps a webinar with Redpoint, MilliporeSigma, and Solvenna that breaks down MilliporeSigma's data readiness journey.
- [Metadata: The Unsung Hero of Data Quality & Data Readiness](https://www.redpointglobal.com/blog/metadata-the-unsung-hero-of-data-quality-data-readiness/) - Redpoint explores the pivotal role of metadata in CX, AI, and data readiness. Metadata is a cornerstone of data trust, usability, and compliance.
- [Now is the Time to Maximize the Efficiency of a Digital Front Door](https://www.redpointglobal.com/blog/now-is-the-time-to-maximize-the-efficiency-of-a-digital-front-door/) - Patients aren’t just patients anymore, they are consumers, meaning they are perfectly willing to change providers and health plans if their expectations aren’t met. At the same time, providers and payers are facing a shortage of skilled technical workers, making it even more difficult to resolve lingering issues around data silos, patient engagement and more.
- [Rethink Master Data Management for Customer Engagement Success](https://www.redpointglobal.com/blog/rethink-master-data-management-for-customer-engagement-success/) - Master data management (MDM) has gained a poor reputation over the years. This largely stems from traditional MDM projects taking a long time to produce a return on investment. As a technical and procedural discipline, however, MDM is immensely valuable. Master data technologies enable the entire enterprise to work from a single canonical database that
- [Master Personalization Capabilities Across Anonymous Touchpoints](https://www.redpointglobal.com/blog/master-personalization-capabilities-across-anonymous-touchpoints/) - Today’s online-savvy, continuously connected consumer demands a personalized customer experience (CX) in every channel, and brands have – for the most part – willingly obliged when it comes to addressable channels, because they know that relevance drives revenue. Addressable channels such as email, SMS, direct mail, and call centers are where targeting based on personally
- [Does Your MarTech Stack Measure Up? Risk vs. Reward in the Age of Customer Experience](https://www.redpointglobal.com/blog/does-your-martech-stack-measure-up-risk-vs-reward-in-the-age-of-customer-experience/) - Reassessing any part of the MarTech stack is always a game of risk vs. reward. This holds true really for any enterprise technology, but it seems the burden weighs particularly heavy on the shoulders of marketers and the CMO. The acute need to create a personalized customer experience demands a modern, integrated customer engagement platform.
- [Why Marketing Must Take the Lead on Creating a Personalized Customer Experience](https://www.redpointglobal.com/blog/why-marketing-must-take-the-lead-on-creating-a-personalized-customer-experience/) - IT has long been a valuable partner to marketing. Particularly for multi-channel B2C marketing programs, marketing has leaned heavily on IT to aggregate, clean, and segment data and to deploy technology to connect with customers. Needing some type of structure to facilitate ongoing management of these efforts, businesses have traditionally organized around product lines, channels
- [Ambitious Marketing Goals Deserve an Ambitious Marketing-IT Partnership](https://www.redpointglobal.com/blog/ambitious-marketing-goals-deserve-an-ambitious-marketing-it-partnership/) - Research from Gartner shows that best practices in customer-centricity often yield greater than 20 percent increases in response rates. Best practices include using transactional, preference and historical data along with behavior across devices, IoT and sentiment analysis, and data of every type and from every source in order to deliver a personalized, omnichannel customer experience.
- [Marketers Beware: CRMs Plus DMPs Don’t Equal a Customer Data Platform](https://www.redpointglobal.com/blog/marketers-beware-crms-plus-dmps-dont-equal-a-customer-data-platform/) - Acquiring and maintaining a true 360-degree customer view is perhaps the most desired goal in the entire marketing field. It’s also one of the most valuable to customers, so every provider of marketing technology products attempts, at some point, to make the case that they can provide that 360-degree view. And for several years we’ve
- [Map Your Own Personalization Journey with the Redpoint CDP Builder](https://www.redpointglobal.com/blog/map-your-own-personalization-journey-with-the-redpoint-cdp-builder/) - One of the hottest new trends for marketing technology vendors is to refer to their product as a customer data platform (CDP). According to the CDP Institute’s industry January update, the industry added 13 vendors and $250 million in funding in just the second half of 2020, and 2021 revenue is expected to reach $1.55
- [Make the Best Use of Your Customer Data Platform (CDP) with GenAI](https://www.redpointglobal.com/blog/make-the-best-use-of-your-customer-data-platform-cdp-with-genai/) - GenAI in a CDP can be valuable in helping to build and enhance a Golden Record, to understand the context and relationships between data points, analyze customer data details, and improve match and merge accuracy.
- [Make Bold Marketing Decisions with Full Confidence in Data Quality](https://www.redpointglobal.com/blog/make-bold-marketing-decisions-with-full-confidence-in-data-quality/) - "Trust but verify" applies to marketing—data quality is key to confident, personalized CX. See how Redpoint ensures accurate, real-time customer data.
- [Luxury Fashion Retailers Drive Value with the Redpoint Customer Data Platform (CDP)](https://www.redpointglobal.com/blog/luxury-fashion-retailers-drive-value-with-the-redpoint-customer-data-platform-cdp/) - The difference between a wishful browser and a loyal brand advocate can mean a huge difference to a brand’s bottom line – but identifying the differences and being able to act on this information in a timely manner is not always easy. Luxury fashion retailers are not that dissimilar to other retailers in that they
- [Limitless Data Integration Unlocks a Superior Customer Experience](https://www.redpointglobal.com/blog/limitless-data-integration-unlocks-a-superior-customer-experience/) - Scott Brinker’s iconic “Martech 5000” slide, published every year since 2011, counts the number of martech solutions on the market. The 2020 supergraphic, released in April, lists 8,000 solutions, representing a 13.6 percent increase since 2019, which rises to 24.5 percent when discounting the churn rate. The steep increase is not an outlier; the number
- [Member-Centricity: The Key to Driving Engagement and Improving Outcomes in Healthcare](https://www.redpointglobal.com/blog/member-centricity-the-key-to-driving-engagement-and-improving-outcomes-in-healthcare/) - To deliver a consistent omnichannel journey, a unified member profile should be accessible to the entire organization to drive a single set of decisions and experiences.
- [Is There a Data Fabric in Your Marketing Automation Future?](https://www.redpointglobal.com/blog/is-there-a-data-fabric-in-your-marketing-automation-future/) - In a perfect world, marketers would have information at their fingertips about whether enterprise customer data is fit-for-purpose. Metadata-driven automations that reveal something about how active data is flowing through a system provide some information of value. Harnessing this value to take a prescribed action brings us into the realm of a data fabric and
- [Satisfy the Customer Expectation for a Personalized Experience with Intelligent Orchestration](https://www.redpointglobal.com/blog/satisfy-the-customer-expectation-for-a-personalized-experience-with-intelligent-orchestration/) - What is intelligent orchestration? Intelligent orchestration is the consistent delivery of relevant, contextually aware, and hyper-personalized next-best actions across all customer journey stages and all enterprise touchpoints. Intelligent orchestration is analogous to the conversationalist who always says the right thing at the right time, rather than coming up with the perfect response an hour later
- [No Data Left Behind: The Importance of a Closed-Loop Cycle for Intelligent Data Orchestration](https://www.redpointglobal.com/blog/no-data-left-behind-the-importance-of-a-closed-loop-cycle-for-intelligent-data-orchestration/) - Editor’s Note: This is the second blog in a two-part series exploring the importance of continual data infusion, orchestration, and a closed-loop data cycle over the complete customer data lifecycle. Part 1 examined analytics and data models as use cases for data orchestration. A hyper-personalized customer experience at scale is the holy grail for retail
- [How Insurance Companies Differentiate with a Single Customer View](https://www.redpointglobal.com/blog/how-insurance-companies-differentiate-with-a-single-customer-view/) - With rising costs, supply chain disruptions and other economic factors weighing heavily on multi-line insurance companies, customer retention becomes a business priority. If all insurers pass cost increases onto the consumer in the form of higher quotes on price comparison websites, one way for insurers to differentiate from the competition and achieve retention goals is
- [Feelings Meet Facts: Infusing Customer Experience with Meaning will Define 2021](https://www.redpointglobal.com/blog/feelings-meet-facts-infusing-customer-experience-with-meaning-will-define-2021/) - One could look back at our 2020 predictions column and conclude that we were right that “marketers will have their hands full in 2020”. Unfortunately, their hands were full with a deeper set of challenges than we thought probable. While no one of course could have predicted the scale of disruption, we were optimistic that
- [Machine Learning Accelerates Real-Time Customer Engagement](https://www.redpointglobal.com/blog/machine-learning-accelerates-real-time-customer-engagement/) - Contextually relevant interactions, at the customer’s moment of truth, are the key to maximizing revenue and customer satisfaction. A relevant, high-impact recommendation is up to 50 times more likely to trigger a purchase than a low-impact recommendation according to research from McKinsey. Taking action at that moment of truth often requires responding in real time
- [Improve CAHPS Scores with a Customer Data Platform (CDP) and a Single Member View](https://www.redpointglobal.com/blog/improve-cahps-scores-with-a-customer-data-platform-cdp-and-a-single-member-view/) - For health plans and healthcare organizations, the most comprehensive solution for powering a personalized CX across the member journey is a customer data platform (CDP).
- [Identity Resolution Takes Center Stage in Upcoming Webinar Series](https://www.redpointglobal.com/blog/identity-resolution-takes-center-stage-in-upcoming-webinar-series/) - Increasing privacy restrictions and tracking mechanisms like the third-party cookie becoming obsolete are thrusting identity resolution into the spotlight as a core requirement for personalization, as well as for user-level targeting and measurement of marketing campaigns. Because many marketing technology and service sectors offer variations on identity resolution, there is buyer and marketplace confusion about
- [Data Matching and Identity Resolution: Keys to Hyper-Personalization](https://www.redpointglobal.com/blog/data-matching-and-identity-resolution-keys-to-hyper-personalization/) - A PwC study revealed that consumers will pay more and share more data with companies that can provide a relevant, personal customer experience. In the study, a staggering 73 percent of consumers said that customer experience is a factor in their purchasing decisions, yet only 49 percent of U.S. consumers said that companies can provide
- [Does Your Customer Data Have Enough Context? Here’s How to Tell](https://www.redpointglobal.com/blog/does-your-customer-data-have-enough-context-heres-how-to-tell/) - This Redpoint blog explores situational context and contextual metadata - what each means, and why both are vital for understanding and engaging with customers.
- [Marketing’s Star Turn: How to Secure Enterprise Buy-in for a Customer-Centric Approach](https://www.redpointglobal.com/blog/marketings-star-turn-how-to-secure-enterprise-buy-in-for-a-customer-centric-approach/) - As the sudden, unexpected surge in a remote workforce took hold last year, there was concern among executives that it would result in lost productivity. The fear proved to be ungrounded. In a PwC remote work study, 52 percent of employers said that employees have been more productive working remotely. As of January, 83 percent
- [Data as a Revenue Engine: How To Monetize Customer Data with a Single Point of Control](https://www.redpointglobal.com/blog/data-as-a-revenue-engine-how-to-monetize-customer-data-with-a-single-point-of-control/) - Astute brands know that the exchange of legal tender when a customer makes a purchase is not necessarily the most valuable part of the transaction. Throughout each step in a customer journey (or journeys), a customer provides something of equally high value to the brand over the course of the brand-consumer relationship: data. Data drives
- [How to Define Value when Buying a Customer Data Platform (CDP)](https://www.redpointglobal.com/blog/how-to-define-value-when-buying-a-customer-data-platform-cdp/) - focusing first on use cases helps companies maximize the value of their CDP. Paid media is a common starting point for its demonstrable wins, setting the stage for what’s possible.
- [Application Rationalization: How to Balance CX & Corporate Goals](https://www.redpointglobal.com/blog/application-rationalization-how-to-balance-cx-corporate-goals/) - Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ambitious marketing teams. Every organization has to strike balances: between best-of-breed and integrated stacks; between current needs and future desires; between “sky’s-the-limit” transformed customer experiences and concrete limits on tech budgets, personnel costs, and organizational change. Customer
- [How Right-Sizing Data Helps Deliver a Better Customer Experience (CX)](https://www.redpointglobal.com/blog/how-right-sizing-data-helps-deliver-a-better-customer-experience-cx/) - In the crowded customer data platform (CDP) market, there is a misconception that more is better, at least from a data standpoint. If, after all, the purpose of a CDP is to generate a unified view of the customer, it would seem on its face that the more data a company has about a customer,
- [Retailers Will Rapidly Adapt or Decline in the New Reality](https://www.redpointglobal.com/blog/retailers-will-rapidly-adapt-or-decline-in-the-new-reality/) - Amid all the speculation on the lasting impact coronavirus will have on the retail industry, a common denominator among customer-facing changes is likely to be a greatly enhanced focus on digital customer experience – already a priority for retailers looking to drive new revenue with highly personalized experiences across omnichannel customer journeys. Consider, for example,
- [Align AdTech and MarTech to Avoid Over-Targeting and Supercharge Personalization](https://www.redpointglobal.com/blog/align-adtech-and-martech-to-avoid-over-targeting-and-supercharge-personalization/) - Disconnected AdTech and MarTech systems often have differing goals and run list-based campaigns for audiences that are defined at a set moment in time. From the consumer’s perspective, such an approach has the potential to introduce friction into the overall customer experience by creating a splintered experience. Today’s dynamic customer journeys deserve a more
- [AI Inside: How Redpoint Embeds Intelligence to Drive Smarter CX](https://www.redpointglobal.com/blog/ai-inside-how-redpoint-embeds-intelligence-to-drive-smarter-cx/) - Redpoint embeds AI directly into the platform to enable intelligent automation and continuous optimization – while giving businesses the flexibility to bring their own models and tools to tailor AI to their unique needs.
- [Humanizing a Customer Experience without Humans: Let Machine Learning Take Control](https://www.redpointglobal.com/blog/humanizing-a-customer-experience-without-humans-let-machine-learning-take-control/) - In aviation, senses can play tricks on a pilot. A loss of visual reference can lead to a sensory illusion where a pilot’s perception is the opposite of actual conditions. The next time you board a flight, you can take comfort that your pilot has an instrument flight rating (IFR) and has been trained to
- [Here’s How Location-Based Marketing Can Enhance a Personalized Customer Experience (CX)](https://www.redpointglobal.com/blog/heres-how-location-based-marketing-can-enhance-a-personalized-customer-experience-cx/) - You walk by a storefront and immediately receive a flash sale notification on a product you’ve had your eye on. On vacation, you’re lounging at the hotel pool and your phone buzzes with a two-for-one lunch special at the cabana grill. You arrive at a doctor’s appointment and receive a request to log into your
- [Data or Die: How High-Quality Data Fuels AI-Driven Agile Marketing](https://www.redpointglobal.com/blog/data-or-die-how-high-quality-data-fuels-agile-marketing/) - To support AI-driven agile marketing, marketers need to focus on data quality over data quantity. A CDP supports that goal by performing all data hygiene tasks as data is ingested into the system.
- [Dynamic Offer Management Can Be Customer-Centric: Here’s How](https://www.redpointglobal.com/blog/dynamic-offer-management-can-be-customer-centric-heres-how/) - What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better manage supply and demand – tells only half the story. Managing supply and demand or margins, such as an airline trying to fill seats, certainly justifies engaging in dynamic offer management, but that’s mostly for
- [The Rise of AI Agents: How Data Readiness Powers Next-Level CX](https://www.redpointglobal.com/blog/the-rise-of-ai-agents-how-data-readiness-powers-next-level-cx/) - Agentic AI is the next frontier of artificial intelligence. Improving customer service interactions has been an early popular use case, where AI agents are deputized as part of a company’s workforce, intended to personalize customer service beyond standard conversational AI. Using an example of a customer initiating a return, a GenAI-based chatbot interaction might involve
- [Churn Isn’t Inevitable: How Contextual Data Changes the Game for Banks](https://www.redpointglobal.com/blog/churn-isnt-inevitable-how-contextual-data-changes-the-game-for-banks/) - This Redpoint blog explores data readiness as a key churn prevention strategy in financial services, using both contextual customer data and contextual metadata.
- [There’s a Model for That: How Automated Machine Learning (AML) Tackles Any Business Use Case](https://www.redpointglobal.com/blog/theres-a-model-for-that-how-automated-machine-learning-aml-tackles-any-business-use-case/) - There are many business use cases for artificial intelligence that a customer may consider as augmented processes, but that have little to do with machine learning. Chatbots or conversational AI that use text analysis to quickly answer a question. Facial recognition software for hassle-free access or authentication. Patient triage or prescription auditing systems for the
- [Align the Healthcare Experience Around the Consumer: How an Omnichannel CX Delivers Improved Health Outcomes](https://www.redpointglobal.com/blog/align-the-healthcare-experience-around-the-consumer-how-an-omnichannel-cx-delivers-improved-health-outcomes/) - In a recent survey Redpoint Global conducted with The Harris Poll on consumers’ and marketers’ perceptions of customer experience across various industries, consumers consistently ranked healthcare third (behind retail and financial services) in terms of providing a consistent experience that demonstrates a thorough understanding of the customer. Yet when consumers were asked which industry should
- [Can Your CDP Deliver Perfect Data? How a Need for Perfection is Shaping the Market](https://www.redpointglobal.com/blog/can-your-cdp-deliver-perfect-data-how-a-need-for-perfection-is-shaping-the-market/) - The customer data platform (CDP) market continues to run hot, with many customer deployments and a flurry of vendor activity. The estimated market growth from $2.4 billion in 2020 to $10.3 billion in 2025 appears in reach as the market continues to invest in these capabilities. Fortunately, there are several external forces at work that
- [Beyond the Martech Stack: How a Center of Excellence Drives Competitive Advantage](https://www.redpointglobal.com/blog/beyond-the-martech-stack-how-a-center-of-excellence-drives-competitive-advantage/) - A Gartner report from December 2018 does not mince words referencing the importance of an integrated digital platform to optimize customer experience, among other objectives. “An unintegrated digital platform is simply an oxymoron” the report states, insisting that to make “customer experience, IoT, ecosystems, intelligence, and IT systems” work together, a digital platform must connect
- [What’s So Hard About Customer Data? The Hidden Challenges You Can’t Ignore](https://www.redpointglobal.com/blog/whats-so-hard-about-customer-data-the-hidden-challenges-you-cant-ignore/) - Redpoint CMO Beth Pfefferle explores five hidden challenges that the enterprise must solve to maximize the value of their customer data.
- [Healthcare Survey Shows a Need for Consistent & Relevant Engagement](https://www.redpointglobal.com/blog/healthcare-survey-shows-a-need-for-consistent-relevant-engagement/) - A recent survey by Dynata, commissioned by Redpoint, shows a pronounced gap in the experience healthcare consumers expect to receive from their provider and what is provided. More than 90 percent of patients say that it is either “important” or “very important” to receive relevant communications from their provider and healthcare plan that accurately reflect
- [To Stanch Revenue Loss, Healthcare Providers Need to Embrace a Digital Mindset](https://www.redpointglobal.com/blog/to-stanch-revenue-loss-healthcare-providers-need-to-embrace-a-digital-mindset/) - A recent blog in this space focused on how coronavirus has affected the healthcare industry, particularly for closing gaps in care and managing chronic conditions. Both situations contribute to what a recent survey reports is the trend expected to have the biggest impact on the healthcare industry – the loss of revenue for hospitals and
- [A Dynamic Healthcare Journey Deserves a Coordinated, Personalized Approach](https://www.redpointglobal.com/blog/a-dynamic-healthcare-journey-deserves-a-coordinated-personalized-approach/) - Editor’s Note: This is Part 2 of a blog series on digital transformation acceleration in the healthcare industry. Part 1 examined the growing trend toward healthcare consumerism and a digital-first, personalized healthcare experience, especially with today’s empowered consumer changing daily behaviors. Medicare Advantage (MA) programs provide a window into the healthcare industry transitioning to a
- [For Health Plans, Member Retention Starts with a Unified Profile](https://www.redpointglobal.com/blog/for-health-plans-member-retention-starts-with-a-unified-profile/) - Many data-driven health plans are turning to a customer data platform (CDP) to power their retention strategies through the development and activation of a single member view.
- [Hawaiian Airlines Partners with Redpoint to Deliver a Personalized CX with the Redpoint CDP](https://www.redpointglobal.com/blog/hawaiian-airlines-partners-with-redpoint-to-deliver-a-personalized-cx-with-the-redpoint-cdp/) - Hawaiian Airlines' customers board with expectations – not just to arrive safely to their destination, but to have a seamless, connected experience across every engagement with the brand from pre-travel to post-travel. Every passenger’s unique journey spans far more than the flight destination, and Hawaiian knows that creating a loyal customer depends on having a
- [The State of the CX Gap: Harris Poll, Redpoint Revisit Benchmark Survey](https://www.redpointglobal.com/blog/the-state-of-the-cx-gap-harris-poll-redpoint-revisit-benchmark-survey/) - In “Revisiting the Gaps in Customer Experience,” the second Harris Poll survey commissioned by Redpoint, marketers and consumers remain split in their perceptions regarding the delivery of an omnichannel CX. The survey, released today, reveals that while 51 percent of marketers believe they are delivering an “exceptional” CX, only 26 percent of consumers say the
- [Harness the Power of Digital Technology as a Revenue-Driving Engine](https://www.redpointglobal.com/blog/harness-the-power-of-digital-technology-as-a-revenue-driving-engine/) - This is the first blog in a two-part series that explores how to use advanced digital technologies to create revenue lift. Part two will take a deeper look at technical considerations, use cases, and benefits. The first and only real consideration for any business looking to deploy artificial intelligence (AI) or machine learning is whether
- [Why the Right to Be Forgotten is One of the Hardest Parts of GDPR](https://www.redpointglobal.com/blog/why-the-right-to-be-forgotten-is-one-of-the-hardest-parts-of-gdpr/) - Editor's Note: This is the first of a two-part series on the Right to be Forgotten, also known as the Right to Erasure. Part two will focus on how marketers can solve GDPR complexities, and forestall issues by establishing a consent-based relationship with the customer. Marketers tend to think of the right to be forgotten
- [Google is Keeping the Cookie, but Don’t Bank on its Future Utility](https://www.redpointglobal.com/blog/google-is-keeping-the-cookie-but-dont-bank-on-its-future-utility/) - What's next for your digital advertising strategy now that Google is keeping the cookie? Here's a practical breakdown and an action plan. Hint: first-party data is still key.
- [Retention Marketing for the Digital-First Customer: Make an Impression with a Golden Record](https://www.redpointglobal.com/blog/retention-marketing-for-the-digital-first-customer-make-an-impression-with-a-golden-record/) - The adage that it is more expensive to acquire a new customer than it is to retain an existing one (some studies suggest about 5X more) takes on greater significance amid changing consumer behaviors, particularly a shift toward a digital-first mindset marked by expanding consumer choice and fleeting brand attachments. The competition for loyal customers
- [The Role of a Golden Record in Providing a Consistently Relevant, Personalized CX](https://www.redpointglobal.com/blog/the-role-of-a-golden-record-in-providing-a-consistently-relevant-personalized-cx/) - The term “Golden Record,” as a descriptor for a single source of truth for a customer profile, implies a certain infallibility, which is not to be confused with being immutable. Meaning that while a Golden Record will contain certain characteristics – namely identity and transactional components that, together, are a perfect representation of a customer
- [Retailers: Generate Revenue Through a Golden Record and a Personalized CX](https://www.redpointglobal.com/blog/retailers-generate-revenue-through-a-golden-record-and-a-personalized-cx/) - As a retail consumer, your proximity to a store and the price of a product used to be the primary value drivers that determined your loyalty to a brand. As we explored in an earlier blog post, those long-standing value drivers have given way to a desire for a unique connection with a retailer reflected
- [Customer Data Management: CDP vs. Data Readiness – What Brands Get Wrong](https://www.redpointglobal.com/blog/customer-data-management-cdp-vs-data-readiness-what-brands-get-wrong/) - Data readiness comes is a modern, enterprise-level interpretation of customer data management that addresses the realities of today’s data landscape.
- [Gift Wrap a Personalized CX for Consumers this Holiday Shopping Season](https://www.redpointglobal.com/blog/gift-wrap-a-personalized-cx-for-consumers-this-holiday-shopping-season/) - While there is still about a week to go until the official start of fall, it is never too early to start thinking about holiday shopping. With the approaching change of season a tipping point for many to start thinking about the holidays, Redpoint set out to find out what is top of mind for
- [Future-Proof Customer Experience with an Omnichannel CX Platform](https://www.redpointglobal.com/blog/future-proof-customer-experience-with-an-omnichannel-cx-platform/) - When businesses first started taking note of and prioritizing “customer experience,” it was primarily viewed as a marketing initiative. In this sense, experience was largely attached to a channel or touchpoint; experience mattered, as it were, mainly so far as it advanced marketers’ goals to drive revenue though a channel. Just think about the terms
- [First-Party Customer Data: The Healthy Alternative to Cookies](https://www.redpointglobal.com/blog/first-party-customer-data-the-healthy-alternative-to-cookies/) - The value and importance of first-party customer data has always been key to smart marketers, and recently the rest of the pack has been catching on, in large part because of the phasing out of the third-party cookie. Without the tracking device that follows prospects and their devices around the internet – which brands use
- [First-Party Customer Data Delivers Value - and a Personalized Customer Experience (CX)](https://www.redpointglobal.com/blog/first-party-customer-data-delivers-value-and-a-personalized-customer-experience-cx/) - One unexpected result of the demise of the third-party cookie, which we covered in an earlier blog, is a seemingly greater appreciation for the power of first-party customer data. After searching far and wide for a magic bullet to power a personalized customer experience, marketers have found that a solution has been close at hand
- [Data Privacy, Data Quality, and Data Governance: Experts Weigh In](https://www.redpointglobal.com/blog/data-privacy-data-quality-and-data-governance-experts-weigh-in/) - The increasing importance of data privacy for customer-focused companies is also putting a spotlight on data quality and data governance, raising new questions about the value of data initiatives and who, ultimately, is responsible for their success. Redpoint’s Steve Zisk, Senior Product Marketing Manger, recently discussed the issue with George Firican, a leading expert
- [Evolutionary Programming: The Survival of the "Fittest" Data Models](https://www.redpointglobal.com/blog/evolutionary-programming-the-survival-of-the-fittest-data-models/) - Darwinism, the universally understood “survival of the fittest” evolutionary theory, holds that reproductive success for a species depends on adapting to environmental changes over time. Natural selection weeds out the ill-prepared. Human beings developed opposable thumbs, for instance, just so we’d be able to scroll through an Instagram feed. OK, so I’m not a biologist.
- [What's Relevant in Evaluating a CDP: How The Relevancy Group Helps Cut Through the Noise](https://www.redpointglobal.com/blog/whats-relevant-in-evaluating-a-cdp-how-the-relevancy-group-helps-cut-through-the-noise/) - Over the past several years the Customer Data Platform (CDP) marketplace has quickly evolved and CDPs are now carving out a critical space in the marketing technology stack as a repository for the complete, accurate, and up-to-date customer profile, managed by the marketer for quantum improvements in customer engagement. Marketers’ needs have driven market hype,
- [Redpoint Global Leaps forward with Usability and Machine Learning Enhancements](https://www.redpointglobal.com/blog/redpoint-global-leaps-forward-with-usability-and-machine-learning-enhancements/) - Redpoint Global is pleased to announce several updates to the rg1 platform. The updates include enhancements to the Intelligent Orchestration (RPI) and Automated Machine Learning (AML) modules. With an updated user interface, enhanced real-time capabilities and improved workflows for building dynamic customer journeys, the latest release not only makes rg1 easier to use but also
- [Reduce Gaps in Care and Drive Better Health Outcomes with Personalized Engagement](https://www.redpointglobal.com/blog/reduce-gaps-in-care-and-drive-better-health-outcomes-with-personalized-engagement/) - While much of the healthcare industry has been turned upside down because of COVID-19, the global pandemic is a reminder that innovation in healthcare consumer engagement, education, testing, and treatment is at the core of improving outcomes for all Americans. Once we get through the emergent health crisis, it will be important to leverage innovations
- [Embrace Complexity In Marketing, That’s Where the Magic Happens](https://www.redpointglobal.com/blog/embrace-complexity-in-marketing-thats-where-the-magic-happens/) - In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers will continue to get smarter. They tolerate fewer customer service failures and demand better overall experiences because they know it’s possible. Following close behind as the No. 2 prediction is that customers are becoming
- [What Data Scientist Shortage? Empower Marketers to Use Machine Learning](https://www.redpointglobal.com/blog/what-data-scientist-shortage-empower-marketers-to-use-machine-learning/) - There is general acceptance of a data scientist shortage. There is less of a consensus, however, for what this shortage means for organizations in their digital transformation efforts. The 2018 LinkedIn Workforce Report estimated that more than 151,000 data scientist jobs went unfilled across the United States, with “acute” shortages in New York, San Francisco,
- [Container Orchestration Platforms Heat Up: Eliminate Common Customer Pain Points](https://www.redpointglobal.com/blog/container-orchestration-platforms-heat-up-eliminate-common-customer-pain-points/) - I finally decided to install smart thermostats in my house when I received a heating bill last winter that cost more than my first used car. I don’t usually look forward to the cold of winter, but I am excited for January to come around just to see the year-over-year savings. One big deep freeze
- [Ease Distrust in Advertising with Data Clean Rooms & PII Vaults](https://www.redpointglobal.com/blog/ease-distrust-in-advertising-with-data-clean-rooms-pii-vaults/) - Advertising has been driven by customer data since the birth of advertising. Selecting an audience, bidding and paying for an ad, the medium, response measurement – every aspect of enticing a group of people to buy a product or service is dependent on customer data. In a data-driven economy, it’s perfectly natural for customer data
- [Drive Revenue Growth with a Personalized Healthcare Experience](https://www.redpointglobal.com/blog/drive-revenue-growth-with-a-personalized-healthcare-experience/) - Significant revenue growth and increased conversions through a personalized patient experience were key takeaways at the “Personalization at Scale – Rising to the Challenge” session at the HIMSS (Healthcare Information and Management Systems Society) Conference in Chicago on Thursday morning. John Wagner, Vice President, Value-Based Care Growth, Lucerna Health, presented how driving a deep, personalized
- [The Redpoint CDP Empowers Ambitious Business Leaders to Drive Real-Time Customer Engagement](https://www.redpointglobal.com/blog/the-redpoint-cdp-empowers-ambitious-business-leaders-to-drive-real-time-customer-engagement/) - Redpoint Global today introduced its customer engagement platform, rg1. Bringing together real-time data, analytics and orchestration, rg1 offers the winning formula brands need to rapidly transform customer experiences and drive tangible ROI. The need to consistently deliver perfect customer experiences across all channels has never been greater. With sudden disruption and rapidly changing consumer behaviors,
- [Driving Patient Engagement Through Data Readiness: A Prescription for Improved Health Outcomes](https://www.redpointglobal.com/blog/driving-patient-engagement-through-data-readiness-a-prescription-for-improved-health-outcomes/) - With data readiness in place, health systems can deliver personalized experiences that empower patients, improve quality outcomes, and unify the care journey across every site of care and channel.
- [Crocodile Tears: Do Not Lament the “Extinction” of the Third-Party Cookie](https://www.redpointglobal.com/blog/crocodile-tears-do-not-lament-the-extinction-of-the-third-party-cookie/) - In the famous “Jurassic Park” lunch scene, Jeff Goldblum’s character Dr. Malcolm lectures Dr. Hammond about the ethics – and lurking dangers – of bringing an extinct species back to life. His speech draws a parallel to the lifespan of third-party cookies, a technology that initially intrigued advertisers who gave little serious thought to consequences.
- [Retailers: Does Your CDP Support a Multi-Region Footprint?](https://www.redpointglobal.com/blog/does-your-cdp-support-multiple-regions/) - Multi-region, global retailers have unique data and marketing complexities that not every customer data platform (CDP) can handle. Factors such as having to cater to multiple languages and cultures, multiple regulatory requirements and complex MarTech stacks complicate the chances for a successful enterprise CDP. Here, then, are the Top 5 questions a multi-region retailer should
- [Context is King: Deliver a More Personalized Customer Experience (CX) Through a Contextual Understanding](https://www.redpointglobal.com/blog/context-is-king-deliver-a-more-personalized-customer-experience-cx-through-a-contextual-understanding/) - Context, according to Merriam-Webster, is the interrelated conditions in which something exists or occurs. It is an understanding of where that something belongs in its immediate surroundings, whether a person, an object, the written or spoken word. It is why “that’s taken out of context!” is so dispiriting; without a mutual understanding, there’s chaos. In
- [Is Your Data Really Complete? Understanding the First Step in Data Readiness](https://www.redpointglobal.com/blog/is-your-data-really-complete-understanding-the-first-step-in-data-readiness/) - The term "complete" as it pertains to data readiness requires that data be unified across all systems to provide a brand with an understanding of the customer.
- [Four Hurdles Impeding Your Omnichannel Success](https://www.redpointglobal.com/blog/four-hurdles-impeding-your-omnichannel-success/) - Every marketer strives to provide customers with a seamless experience across each retail touchpoint. Consumers expect that from brands, but what they experience often falls short. We call this the customer engagement gap, where experience and expectations clash. To bridge the gap, you need to look beyond your omnichannel goals and strategy and get to the heart
- [The Power of Customer Journey Design](https://www.redpointglobal.com/blog/the-power-of-customer-journey-design/) - The modern customer journey has evolved. No longer do consumers travel a linear pathway from awareness of a brand to making a purchase. Today’s customer moves along a dynamic path to purchase that includes multiple channels and multiple interactions over a period of several days, weeks, months, or even years. The average marketer remains unaccustomed
- [Data Management and the Modern Data Architecture](https://www.redpointglobal.com/blog/data-management-and-the-modern-data-architecture/) - Investing in a powerful data management solution is a crucial component of long-term marketing success, especially given how difficult it is to engage customers in the modern multichannel environment. Because of this marketplace reality, it’s vital that organizations of all sizes deploy a modern data architecture that can adapt and grow to meet changing business
- [Building vs. Buying a CDP? Why That’s Not the Only Question You Should be Asking](https://www.redpointglobal.com/blog/building-vs-buying-a-cdp-why-thats-not-the-only-question-you-should-be-asking/) - In January, I wrote a blog that addressed many of the common misconceptions about the customer data platform (CDP). One misconception people have is that a CDP can deliver dynamic customer journeys out-of-the-box, without the hard work of the seemingly endless business user and technical configurations that must be completed for a CDP to truly
- [Art of the Possible – The Role Data Can Play in Unlocking Marketing Creativity](https://www.redpointglobal.com/blog/art-of-the-possible-the-role-data-can-play-in-unlocking-marketing-creativity/) - According to Astro Teller, head of moonshots for Google X, “It is a lot easier to hit a 10x number improvement than a 10% improvement.” The reason for this is when you set your sights on small improvements you tend to look for incremental ways to improve rather than big ideas to reach toward the
- [What is Behavioral Marketing?](https://www.redpointglobal.com/blog/what-is-behavioral-marketing/) - What is behavioral marketing? Most often referred to in the context of digital advertising, behavioral marketing targets customers and prospects based on an entirety of interactions, website visits, cookies, search history, transactions, call center, etc. Behavioral marketing is the process of analyzing patterns with the intention of serving more targeted content that will ultimately improve
- [Achieving True 1:1 Customer Personalization & Engagement: 1 Prerequisite, 5 Priorities](https://www.redpointglobal.com/blog/achieving-true-11-customer-personalization-engagement-1-prerequisite-5-priorities/) - The bar has been raised on customer engagement, and it’s incredibly easy to fall short. Consumers have shown with their dollars that they will flock to those brands that deliver personalized experiences. Driving true customer engagement through personalization is a complex challenge for all organizations. And it’s not just a matter of resources, brands big
- [Data-Centric Abandoned Shopping Cart Email Strategies](https://www.redpointglobal.com/blog/data-centric-abandoned-shopping-cart-email-strategies/) - There’s nothing as rewarding after a marketing campaign than seeing a full online shopping cart “move” through to a purchase. All too often, however, shoppers abandon their cart before completing a purchase. In fact, nearly 70 percent of shoppers leave goods in their carts, according to research from Baymard Institute. Having an effective abandoned cart
- [The Top Customer Data Platforms for Data Readiness](https://www.redpointglobal.com/blog/the-top-customer-data-platforms-for-data-readiness/) - Explore the leading CDPs for data readiness in 2026 and learn which deliver trusted, unified, & AI-ready customer data, and how to choose the right platform.
- [Data Readiness Architecture: The Foundation for AI-Ready Customer Data](https://www.redpointglobal.com/blog/data-readiness-architecture-the-foundation-for-ai-ready-customer-data/) - Redpoint's blog explores how a data readiness architecture gives organizations a single source of trusted customer data, resulting in defensible lineage.
- [Data Readiness for Providers: Is Your Patient Data Healthy and Ready for What’s Next?](https://www.redpointglobal.com/blog/data-readiness-for-providers-is-your-patient-data-healthy-and-ready-for-whats-next/) - Learn how health systems can meet the technological demands for AI and real-time interactions by using data readiness to fuel high-value patient engagement across the entire care journey.
- [Liberated Data and the Art of the Possible: Data Readiness for AI](https://www.redpointglobal.com/blog/liberated-data-and-the-art-of-the-possible-data-readiness-for-ai/) - The urgent need to support AI use cases elevates data readiness as a top priority for organizations looking to optimize use of their customer data.
- [How Data Readiness Drives Effective Analysis, Segmentation, and Personalization](https://www.redpointglobal.com/blog/how-data-readiness-drives-effective-analysis-segmentation-and-personalization/) - The Redpoint blog examines data readiness as a foundational requirement for meaningful analysis and a relevant, timely CX.
- [Data Readiness & Real-Time Relevance: Delivering Context in Every Moment](https://www.redpointglobal.com/blog/data-readiness-real-time-relevance-delivering-context-in-every-moment/) - Redpoint Global explores data readiness in the context of delivering relevant, personalized real time experiences.
- [Data Enrichment, Data Validation and a Personalized Customer Experience (CX)](https://www.redpointglobal.com/blog/data-enrichment-data-validation-and-a-personalized-customer-experience-cx/) - Trust is an underrated concept as it applies to an organization’s use of business data, including customer data. Marketers and other business users of data often take for granted that the data they’re working with has been vetted, is accurate, up-to-date and fit-for-purpose for the business objective they’re trying to achieve. Data enrichment and data
- [No Data Left Behind: Analytics, Orchestration, and Making Data Work for You](https://www.redpointglobal.com/blog/no-data-left-behind-analytics-orchestration-and-making-data-work-for-you/) - Editor’s Note: This is the first blog in a two-part series that will explore the importance of continual data infusion, orchestration, and a closed-loop data cycle over the complete customer data lifecycle. Ask a dozen marketers what it means to be “data-driven” and you will most likely receive a dozen different answers. Most will ruminate
- [Addressing the Gaps in Customer Experience: Redpoint Global/Harris Poll Benchmark Survey](https://www.redpointglobal.com/blog/addressing-the-gaps-in-customer-experience-redpoint-global-harris-poll-benchmark-survey/) - There is a pressing strategic imperative for brands to compete on customer experience (CX) in nearly every industry. Marketers in retail, insurance, financial services, CPG, travel and hospitality, and health and wellness are pressured to meet growing expectations from the empowered consumer for an experience tailored to their preferences at every stage of the customer
- [The Secret to a Customer-Centric Approach is Hiding in Plain Sight: First-Party Customer Data](https://www.redpointglobal.com/blog/the-secret-to-a-customer-centric-approach-is-hiding-in-plain-sight-first-party-customer-data/) - Editor’s Note: This is a contributed guest blog from PWC, a Redpoint partner Old habits die hard. Often, though, external forces have a way of inducing reluctant change. In the financial industry, this is what’s happening today with the deprecation of the third-party cookie as the catalyst for organizations to – at long last –
- [Why Customer Permissions Must be Applied Dynamically in the Customer Lifecycle](https://www.redpointglobal.com/blog/why-customer-permissions-must-be-applied-dynamically-in-the-customer-lifecycle/) - In Gartner’s 2018 State of Personalization survey, 74 percent of organizations surveyed said they struggle to scale personalization efforts, finding it difficult to balance a desire to use data to deliver personal and relevant interactions with the need to manage consumer consent in an era of increasing privacy protection. Managing customer data privacy is top
- [Customer Loyalty and an Emotional Connection for the New Reality](https://www.redpointglobal.com/blog/customer-loyalty-and-an-emotional-connection-for-the-new-reality/) - Fewer shoppers, airline passengers, car rentals and hotel stays throughout the first few months of coronavirus have upended many loyalty programs, with many taking drastic steps to retain loyal members who, through no fault of their own, have become more infrequent customers. Most airlines, for example, have extended elite status regardless of miles flown. Many
- [Triggered Actions and an Enhanced CX: Relevance Throughout a Customer Journey](https://www.redpointglobal.com/blog/triggered-actions-and-an-enhanced-cx-relevance-throughout-a-customer-journey/) - From a modest beginning as application logic executing on specific events in a relational database, such as a simple “if/then” decision when a record is added, modified or deleted, triggered actions have evolved as key components of a personalized customer experience (CX). Triggered actions – alternatively known as triggered events – are powerful and relevant
- [Resolve Downstream Data Problems with Customer Data Technology](https://www.redpointglobal.com/blog/resolve-downstream-data-problems-with-customer-data-technology/) - In this series on data as the defining difference, we will outline customer data technology solutions for the future – and ones that deliver results today.
- [New Customer Shockwaves Drive Need for Personalized Customer Experience (CX) in Banking](https://www.redpointglobal.com/blog/new-customer-shockwaves-drive-need-for-personalized-customer-experience-cx-in-banking/) - Banks have experienced several financial shockwaves over the last 10-15 years, among them the housing collapse and the Great Recession as well as regulatory compliance changes. Banks of late also must contend with customer shockwaves driven by remarkable increases in preferences for digital channels and expectations for a seamless personalized experience across physical and digital
- [Cross-Sell and Upsell Done Right: Why the Right CDP is Essential](https://www.redpointglobal.com/blog/cross-sell-and-upsell-done-right-why-the-right-cdp-is-essential/) - Marketers involved in cross-sell or upsell activities have the proverbial ear to the ground, continuously monitoring customer behaviors to stay in sync with customer journeys. One common customer journey – a cross-sell or upsell campaign – may be triggered by a marketer or by customers themselves depending on a behavior, an activity, a signal, or
- [A Careful Diagnosis: a CRM and CDP Offer Different Use Cases in Healthcare](https://www.redpointglobal.com/blog/a-careful-diagnosis-a-crm-and-cdp-offer-different-use-cases-in-healthcare/) - Parsing the difference between a customer data platform (CDP) and customer relationship management (CRM) solution for healthcare use cases is a bit like deciding between aspirin vs. ibuprofen. Some overlapping functionality creates a misconception that the two are somewhat interchangeable, when the reality is that each fills a specific need. Some healthcare organizations that harbor
- [Going Beyond Compliance to Infuse Loyalty into Customer Relationships](https://www.redpointglobal.com/blog/going-beyond-compliance-to-infuse-loyalty-into-customer-relationships/) - Compliance with new data privacy regulations is a top priority for companies worldwide. The California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR), combined with several high-profile data breaches and hefty fines levied against companies for violations have thrust data privacy into the limelight, giving marketers the daunting task of helping to ensure
- [For a Superior CX, Elevate Preference & Consent Management](https://www.redpointglobal.com/blog/for-a-superior-cx-elevate-preference-consent-management/) - Preference management and consent management in the realm of customer experience, while often used interchangeably, are really two sides of the same coin. Closely related, yes, but with the key distinction that consent is an unambiguous declaration from the customer (“You may/may not share my personal data with a third-party”). Preferences may involve consent, e.g.,
- [A Bountiful Harvest: Continual Identity Resolution and a Pristine, Profitable Golden Record](https://www.redpointglobal.com/blog/a-bountiful-harvest-continual-identity-resolution-and-a-pristine-profitable-golden-record/) - A common misconception about identity resolution is that it is a one-time process. This school of thought holds that when identity resolution is used to create an accurate, pristine Golden Record, it’s a fixed output. Like an investment in a long-term CD, the principal is unchanging. The reality, however, is more like storing valuables in
- [A New Vision: Contact Lens Retailer Focuses on a Personalized CX](https://www.redpointglobal.com/blog/a-new-vision-contact-lens-retailer-focuses-on-a-personalized-cx/) - Over the past few months, we’ve written a lot in this space about what a new reality might look like for consumers and businesses when the country emerges from the coronavirus pandemic. Which changing consumer behaviors will take hold, and which will recede? Will businesses make the necessary digital transformation to keep pace with a
- [Consumers Weigh in on the Role of Artificial Intelligence (AI) and Machine Learning (ML) in Customer Experience](https://www.redpointglobal.com/blog/consumers-weigh-in-on-the-role-of-artificial-intelligence-ai-and-machine-learning-ml-in-customer-experience/) - How do consumers really feel about the use of artificial intelligence (AI) and machine learning (ML) in customer experience (CX)? For the average consumer, do these advanced technologies begin and end with the chatbot? To uncover answers to these and other questions, Redpoint partnered with Dynata to discover what consumer sentiments are around the role
- [What You Need to Know about Consumer Data Privacy Compliance](https://www.redpointglobal.com/blog/what-you-need-to-know-about-consumer-data-privacy-compliance/) - The security of personally identifiable information (PII) data is top of mind as individuals become more concerned about their data and how it’s being used. As industry and global privacy standards such as General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) continue to expand, organizations that aggregate, process, and store personally
- [Accurate Data, Confident Decisions: Building Trust Through Data Readiness](https://www.redpointglobal.com/blog/accurate-data-confident-decisions-building-trust-through-data-readiness/) - What is accurate data as it relates to data readiness? Accuracy means that data is free from input errors, matching errors, identity errors, and a range of other data issues.
- [CMOs, Take the Reins: Why Data Quality Elevates to the C-Level](https://www.redpointglobal.com/blog/cmos-take-the-reins-why-data-quality-elevates-to-the-c-level/) - Henry Ford is often attributed with saying that if he had asked people what they wanted, they would have said a faster horse. The quote speaks to innovation being a lonely pursuit. Many are able to describe a problem, but few are able to find the right solution. The saying aptly captures why driving a
- [To Be More Effective Closing Care Gaps, the Healthcare Industry Needs a Single View of the Consumer](https://www.redpointglobal.com/blog/to-be-more-effective-closing-care-gaps-the-healthcare-industry-needs-a-single-view-of-the-consumer/) - According to electronic health records company Epic, telehealth visits in the U.S. in July accounted for 21 percent of total encounters, down from 69 percent in mid-April during an early peak of the health crisis. Several factors contributed to the surge, including the Centers for Medicare & Medicaid Services (CMS) expanding the list of covered
- [Real-Time Website Personalization: Client Side vs. Server Side](https://www.redpointglobal.com/blog/real-time-website-personalization-client-side-vs-server-side/) - A slow-loading web page bleeds money. In a study from Unbounce, 70 percent of consumers said that a website’s loading time affects their purchasing decision, with more than half claiming that they give a page three seconds to fully load – max – before moving on. This aligns with research from Google finding that mobile
- [Key Factors for Multinational Businesses to Consider When Implementing Enterprise Engagement Platforms](https://www.redpointglobal.com/blog/key-factors-for-multinational-businesses-to-consider-when-implementing-enterprise-engagement-platforms/) - “Think Global, Act Local” is a concept that has existed for over 100 years. Very few organisations excel at this challenge. Every couple of months I find myself discussing with a client: “As a marketing technologist, how do I create the perfect local customer experience in a global context?” You might be a global brand
- [Chart a Course for Success: A Customer Data Platform for a Cruise Line](https://www.redpointglobal.com/blog/chart-a-course-for-success-a-customer-data-platform-for-a-cruise-line/) - Cruise lines use Redpoint’s CDP to personalize guest experiences, optimize operations, and boost loyalty—from first booking to repeat voyages. Learn more today.
- [Cadence, Scope, Flexibility: Understanding a CDP’s Data Architecture Needs](https://www.redpointglobal.com/blog/cadence-scope-flexibility-understanding-a-cdps-data-architecture-needs/) - Albert Einstein once said that if had an hour to solve a problem, he’d spend 55 minutes thinking about the problem and five minutes thinking about the solution. If we hold that same standard to the research and implementation of a customer data platform (CDP), determining data architecture requirements will take up the lion’s share
- [CDP Institute Explores Ascendence of Data Quality in New Whitepaper](https://www.redpointglobal.com/blog/cdp-institute-explores-ascendence-of-data-quality-in-new-whitepaper/) - The goal of data quality is not perfect data: it’s data that’s fit for its purpose. Data, in other words, is always evaluated in the context of how it will be used, with no absolute standard. A new white paper from the CDP Institute and sponsored by Redpoint Global, “Data Quality for Marketers” explores the
- [Beyond the Exam Room: Building a Unified View of the Healthcare Consumer](https://www.redpointglobal.com/blog/beyond-the-exam-room-building-a-unified-view-of-the-healthcare-consumer/) - Discover why providers must look beyond EHR data to truly understand patients. Download our infographic to see the full picture.
- [Build a Comprehensive Customer Understanding Through Perfect Data](https://www.redpointglobal.com/blog/build-a-comprehensive-customer-understanding-through-perfect-data/) - There is a considerable gap between the experience brands deliver to their customers, and the experience customers have come to expect. In new research from Harris Poll, in a survey commissioned by Redpoint, marketers were roughly twice as likely as consumers (51 percent vs. 26 percent) to say that brands consistently deliver an “excellent” customer
- [Beyond Transactions: Do You (Really) Know Your Retail Bank Customers?](https://www.redpointglobal.com/blog/beyond-transactions-do-you-really-know-your-retail-bank-customers/) - Transactional data tells you what customers do. It doesn't tell you who they are. Learn how retail banks build the complete customer understanding that drives personalization.
- [Use Cases for Best-in-Class First-Party Identity Resolution](https://www.redpointglobal.com/blog/use-cases-for-best-in-class-first-party-identity-resolution/) - Identity resolution powers a trusted golden record, enabling personalization, fraud detection, and customer engagement across industries.
- [Get at the “Why” for True Personalization with Automated Machine Learning](https://www.redpointglobal.com/blog/get-at-the-why-for-true-personalization-with-automated-machine-learning/) - Pandora set the standard for music streaming when it debuted the Music Genome Project two decades ago. The algorithm famously organizes more than 450 attributes to determine a song or artist a listener may enjoy. Until recently, the app let a listener know why a certain song was selected, offering a peek behind the curtain.
- [Drive Success with Customer Data in the Automotive Industry](https://www.redpointglobal.com/blog/drive-success-with-customer-data-in-the-automotive-industry/) - The automotive industry is a highly competitive market, with numerous brands vying for the attention of potential customers. With the proliferation of digital marketing channels, it has become increasingly important for automotive companies to leverage data to personalise their marketing campaigns and drive customer engagement. Customer data is siloed across manufacturers, dealers and partners and
- [Aubuchon Hardware Embraces Cloud-Based Personalization in Next-Gen Marketing Push](https://www.redpointglobal.com/blog/aubuchon-hardware-embraces-cloud-based-personalization-in-next-gen-marketing-push/) - Driving customer engagement in a traditional retail environment is a challenge facing retailers of all sizes, with a sustained push from customers to have personalized experiences across an omnichannel journey. A growing customer preference for online and other digital interactions has accelerated the challenge. One of the largest independent hardware store chains in the US,
- [Balancing Goals and Capabilities for the Aspirational Marketer](https://www.redpointglobal.com/blog/balancing-goals-and-capabilities-for-the-aspirational-marketer/) - The expression to be “over one’s skis” has a mostly negative connotation describing someone as hasty or rash, ahead of where one needs to be. The expression omits certain nuances, however. When on the slopes, to be ahead of one’s skis also entails a certain fearlessness. To attempt steep terrain that may be beyond one’s
- [The Role of AI in Adding Value a Human-to-Human Interaction](https://www.redpointglobal.com/blog/the-role-of-ai-in-adding-value-a-human-to-human-interaction/) - We have all likely had a poor customer experience that in some way, shape, or form involved artificial intelligence (AI). One example familiar to many is an interactive voice response (IVR) system asking a caller a series of questions – often to resolve a customer service issue – followed by an interminable wait on hold,
- [The Data Product Contract: Why Your Data Strategy Needs a New Roadmap](https://www.redpointglobal.com/blog/the-data-product-contract-why-your-data-strategy-needs-a-new-roadmap/) - This Redpoint blog explores why the AI era demands a data product contract - a formal SLA between the producer and the consumer that transforms data from a raw material into a precision tool.
- [When AI Goes Rogue: Lessons in Chatbot Disasters and Data Dependency](https://www.redpointglobal.com/blog/when-ai-goes-rogue-lessons-in-chatbot-disasters-and-data-dependency/) - When chatbots are trained on incomplete or outdated data, or given vague directives, they’re bound to misfire. And while rogue decisions might amuse social media, they cost companies money, trust, and goodwill.
- [Adapt to Rapid Consumer Change with a SaaS Delivery Option CDP](https://www.redpointglobal.com/blog/adapt-to-rapid-consumer-change-with-a-saas-delivery-option-cdp/) - A recent Merkle report highlighted the urgent need for brands to provide a superior customer experience. According to the research, 66 percent of consumers surveyed rated experience ahead of price when it came to making a purchase decision. Furthermore, 52 percent said that they left a website while shopping because of a poor experience. A
- [Actionable Insights and a Consistently Relevant Customer Experience (CX)](https://www.redpointglobal.com/blog/actionable-insights-and-a-consistently-relevant-customer-experience-cx/) - In the customer experience realm, data, insight and action are the pillars for what it takes to deliver personalized interactions at scale across an omnichannel customer journey. The “insight” leg, however, is often misunderstood. One reason for the misunderstanding is that companies believe that once they’ve collected and perfected all the customer data they need,
- [Real-Time Ubiquity: How Cross-Channel Awareness and Sensitivity Supercharge A/B/n Testing & Personalization](https://www.redpointglobal.com/blog/real-time-ubiquity-how-cross-channel-awareness-and-sensitivity-supercharge-a-b-n-testing-personalization/) - A real-time, omnichannel personalized customer experience (CX) is often thought of as the holy grail of marketing; a noble yet unattainable pursuit. Channel siloes, data latency, list-based campaigns and, ultimately, the need for a marketer to commit to an action – an email sent, web content updated, etc. – that may not accurately reflect a
- [A Ticket to Revenue: Personalized Travel & Hospitality Experiences](https://www.redpointglobal.com/blog/a-ticket-to-revenue-personalized-travel-hospitality-experiences/) - Americans are ready to travel. With the Centers for Disease Control (CDC) lifting travel restrictions for the more than 100 million (and counting) vaccinated adults, people are dreaming of summer getaways. Many hotel and rental property managers in Maine, Cape Cod and other New England resort areas report 2021 bookings far outpacing 2019 demand. From
- [Five Key Reasons You Should Embrace Cross-Channel Marketing](https://www.redpointglobal.com/blog/five-key-reasons-you-should-embrace-cross-channel-marketing/) - Classic linear customer journeys are dead and it’s time to move on. We know that today’s customer, regardless of industry, is moving from device to device, moving from online to offline, and often times sharing the love with other members of their network or in their own household. It’s no longer valid to prescribe a
- [Three Things Retailers Can Do with a Composable CDP to Build Customer Loyalty and Revenue](https://www.redpointglobal.com/blog/three-things-retailers-can-do-with-a-composable-cdp-to-build-customer-loyalty-and-revenue/) - The key to strengthening loyalty is to cultivate a detailed, up-to-date understanding of consumers, and to use that deep understanding to provide a superior CX.
- [Master the Three ‘Rs’ of Personalization, Part 2: Relevance](https://www.redpointglobal.com/blog/master-the-three-rs-of-personalization-part-2-relevance/) - A next best action is a pitch-perfect offer, message or content that resonates with a customer in the moment of interaction. In a word, it’s relevant - a vital cornerstone of a personalized customer experience.
- [Master the Three ‘R’s’ of Personalization: Part 1, Recognition](https://www.redpointglobal.com/blog/master-the-three-rs-of-personalization-part-1-recognition/) - Recognition, relevance and right time are the three foundational pillars needed to create a superior customer experience (CX). Recognition is dependent on high-quality data.
- [2026 Predictions: Trends that Will Redefine Customer Engagement (Part II)](https://www.redpointglobal.com/blog/2026-predictions-part-ii-trends-that-will-redefine-customer-engagement/) - Redpoint's John Nash delves into more 2026 predictions, focusing on agentic AI and how it impacts decisions about an organization’s underlying data foundation.
- [2026 Predictions: Trends that Will Redefine Customer Engagement (Part I)](https://www.redpointglobal.com/blog/2026-predictions-part-1-three-trends-that-will-redefine-customer-engagement/) - Redpoint's John Nash delves into 2026 predictions. What will data readiness look like in the coming year with hyper-personalization now the norm?
- [2023 Will Be a Watershed Year for Customer Experience (CX)](https://www.redpointglobal.com/blog/2023-will-be-a-watershed-year-for-customer-experience-cx/) - We are approaching the end of the first full calendar year in which most people accept that consumer data belongs to the consumer rather than the property of the company that collects it. The “digital curtain” was finally lifted, as it were, spurred largely by Apple’s App Tracking Transparency privacy tool in its iOS 14.5
- [How to “TRANSCEND” Marketing Operations with a NoSQL Document Database](https://www.redpointglobal.com/blog/how-to-transcend-marketing-operations-with-a-nosql-document-database/) - In the race to personalize the customer experience, marketers who work with siloed data in traditional relational database management systems (RDBMS) have become practiced in hedging their bets. Knowing that a marketing program set to run in the morning may be irrelevant to a small cohort if data has yet to refresh, they will be
- [Commercial Excellence Begins with "Personalization Excellence"](https://www.redpointglobal.com/blog/commercial-excellence-begins-with-personalization-excellence/) - A recent McKinsey article claims that a “tech-enabled transformation” across the commercial function for industrial companies could generate close to $300 billion in additional revenues. A commercial function playbook details how an investment in analytics will result in commercial excellence across four sources of value: e-commerce and digital marketing, digital sales, advanced pricing, and analytics-driven
- [How to “Insure” That Your Marketing Spend Targets the Right Customer](https://www.redpointglobal.com/blog/how-to-insure-that-your-marketing-spend-targets-the-right-customer/) - Rising costs due to inflation, supply chain disruptions and severe weather events are among several economic and natural events hitting the insurance sector hard. On one hand, passing along cost increases and risk to new or renewed customers in the form of premium hikes creates acquisition and retention challenges. On the other hand, for existing
- [Elevating Data Quality as the Foundation for Enterprise-Wide Customer Intelligence](https://www.redpointglobal.com/blog/elevating-data-quality-as-the-foundation-for-enterprise-wide-customer-intelligence/) - As enterprises move beyond the era when data volume provided an edge, the differentiator really is data quality, assurance of business-critical data being accurate, complete, and consumption-ready in real time. Modern digital ecosystems create data at speeds never before imagined; yet the ability to affirm, harmonize, and manage this data usually falls well behind. At
- [Data Readiness vs. Data Quality: Understanding the Difference](https://www.redpointglobal.com/blog/data-readiness-vs-data-quality-understanding-the-difference/) - The Redpoint blog explores the major differences between data quality and data readiness, including nuances in identity resolution, compliance and the state of readiness.
- [Drive AI Success with AI-Ready Data](https://www.redpointglobal.com/blog/drive-ai-success-with-ai-ready-data/) - Redpoint's blog explores the production of AI-ready data as a key data readiness hub use case, providing AI agents with context to execute intelligent actions and trustworthy outcomes.
- [Personalization in Practice: Driving Engagement and Revenue with Commercially Insured Patients](https://www.redpointglobal.com/blog/personalization-in-practice-driving-engagement-and-revenue-with-commercially-insured-patients/) - Learn how data readiness, unified patient profiles, and predictive insights help health systems deliver hyper-personalized outreach to convert commercially insured patients to care.
- [The Pros and Cons of Composable Architecture](https://www.redpointglobal.com/blog/the-pros-and-cons-of-composable-architecture/) - In this blog, we focus on composable architecture & how it applies to CDPs, the pros and cons, and finally how the Redpoint RG1 platform fits into all of this.
- [Why You Need Data Readiness in a Modern Data Cloud](https://www.redpointglobal.com/blog/why-you-need-data-readiness-in-a-modern-data-cloud/) - Improved security, better business performance in a multi-cloud environment (without taking on more IT infrastructure), greater flexibility, reduced cost and complexity, and quicker time to extracting value from customer data are among the many reasons enterprise companies are pivoting to a data cloud architecture. However, without a clear strategy for ensuring data readiness, many of
- [How Data Readiness Powers Agentic Action](https://www.redpointglobal.com/blog/how-data-readiness-powers-agentic-action/) - Agentic AI requires clean, accurate, and timely data that is fit-for-purpose for agent use. Data readiness maximizes the value of agentic AI across the enterprise.
- [Why Data Consolidation Is the Missing Link in Payers’ Value-Based Care (VBC) Strategy](https://www.redpointglobal.com/blog/why-data-consolidation-is-the-missing-link-in-payers-value-based-care-vbc-strategy/) - Data leaders will learn how contextualized data can fuel population health strategy to ensure the payer organization can deliver personalized, effective engagement to close open gaps in care and bolster member experience to secure VBC reimbursement
- [The CDP Reckoning: Why Customer Data Platforms Are at a Crossroads](https://www.redpointglobal.com/blog/the-cdp-reckoning-why-customer-data-platforms-are-at-a-crossroads/) - The Redpoint blog explores the CDP reckoning - a re-examination of the system's purpose, scope and future, and the role of data readiness and situational awareness.
- [The Gravity Well of Customer Data: Why AI Agents and Real-Time CX Demand Data Proximity](https://www.redpointglobal.com/blog/the-gravity-well-of-customer-data-why-ai-agents-and-real-time-cx-demand-data-proximity/) - This Redpoint blog explores the concept of data gravity in the age of AI and autonomous AI agents and why it raises the critical question of where to run AI workloads.
- [Why Data Scientists Should Care About Customer Experience](https://www.redpointglobal.com/blog/why-data-scientists-should-care-about-customer-experience/) - Data scientists who support marketing must do more today than just build models and provide reports. It’s essential that they understand the importance of customer experience and can act as storytellers, translating data into insight that marketers can use to deliver a superior customer experience (CX) — one that is relevant and personalized. The fact
- [Why Data Quality Matters for IT and Business Stakeholders](https://www.redpointglobal.com/blog/why-data-quality-matters-for-it-and-business-stakeholders/) - Data quality is a major factor in delivering personalized experiences to today’s customers. If your data is not up to par, hyper-personalization at scale runs the serious risk of all sorts of problems, from annoyed customers receiving an irrelevant offer to decreased marketing ROI. Poor data quality is a barrier to recognizing a customer in
- [What’s Needed to be a RealCDP?](https://www.redpointglobal.com/blog/whats-needed-to-be-a-realcdp/) - The Customer Data Platform industry continues to grow as more buyers realize that CDPs offer to meet one of their most pressing needs: easy access to unified customer data. But the growth of CDPs has been accompanied by confusion as companies adopt the CDP label without providing what most people expect a CDP to deliver.
- [What is Real-Time Interaction Management (RTIM)?](https://www.redpointglobal.com/blog/what-is-real-time-interaction-management-rtim/) - Real-time interaction management (RTIM) plays a critical role throughout the entire customer lifecycle. As hyper-personalized experiences become table stakes, brands must rise to meet customer expectations and deliver relevant omnichannel experiences - in real time. Let’s get real about RTIM and the steps you must take to deliver effective real time interactions that maximize engagement, lifetime
- [What is Marketing Automation?](https://www.redpointglobal.com/blog/what-is-marketing-automation/) - What is marketing automation? Broadly defined as systems designed to help marketers capture leads, nurture them in the funnel and analyze lead behavior and campaign performance, marketing automation in this context is more closely associated with B2B marketing. This traditional definition holds that marketing automation software – from the “classical marketing” sense – is designed
- [What Does Customer Centricity Mean?](https://www.redpointglobal.com/blog/what-does-customer-centricity-mean/) - What is customer centricity and why is it important? The customer centricity definition is simply a strategic approach to customer experience, leveraging data to provide highly relevant experiences across the entire lifecycle. It’s more than providing satisfactory customer service over the phone or in store. We’re living in an omnichannel world and customers expect personalization
- [The Telltale Signs Your Business Needs a CDP](https://www.redpointglobal.com/blog/the-telltale-signs-your-business-needs-a-cdp/) - While there is no firm and fast roadmap for how companies will emerge from the current economic slowdown, there is a consensus that the situation will produce widespread change in customer behaviors. McKinsey’s recent Rapid Revenue Recovery paper on post-COVID-19 growth postulates that to adapt to broad change, business response will include five core elements.
- [The Right to Be Forgotten as a Vehicle for Building Customer Trust](https://www.redpointglobal.com/blog/the-right-to-be-forgotten-as-a-vehicle-for-building-customer-trust/) - Editor's Note: This is the second of a two-part series on the Right to be Forgotten clause of the General Data Protection Regulation. Part 1 focused on Erasure 101, compliance and complexities, and ongoing considerations. The right to be forgotten, also known as the right to erasure, detailed in Article 17 of the General Data
- [The Middle Survey Says... Healthcare Personalization Has Room to Grow](https://www.redpointglobal.com/blog/the-middle-survey-says-healthcare-personalization-has-room-to-grow/) - While some consumers equate their healthcare experiences with waiting in line at the DMV, the upside is that there is tremendous opportunity to change the experience with today’s patient population. By removing friction and offering personalized care and communications, providers and insurers can increase patient satisfaction and improve the overall healthcare journey. The DMV reference
- [The Importance of Identity Resolution in Healthcare](https://www.redpointglobal.com/blog/the-importance-of-identity-resolution-in-healthcare/) - After listening to the Q2 earnings calls of several health insurers, Forrester discovered some commonalities in terms of their priorities and investment strategies. Among its key takeaways was that there is a growing pressure for health insurers to “up their game” in the area of customer experience, spurred by the entry of retail giants Amazon,
- [The Impact of Real Time on CDP](https://www.redpointglobal.com/blog/the-impact-of-real-time-on-cdp/) - Is real-time processing a core requirement for Customer Data Platforms? Some customers say yes and some say no; not surprisingly, the answers correlate closely to their own use cases and needs. The real answer depends on the use cases your company expects a CDP to support. But no one likes “it depends” as an answer.
- [The Data-Driven Acceleration of the Consumer Healthcare Journey](https://www.redpointglobal.com/blog/the-data-driven-acceleration-of-the-consumer-healthcare-journey/) - In the 2020 Industry Pulse Report from Change Healthcare, the survey of nearly 500 payers and providers reveals that all have a consumer-centric strategy either in place or in development. Among the metrics the survey uses to measure expansion of healthcare consumerism strategies are increasing commitments to sharing data with consumers, as well as enhancing
- [The Advantages of Real Time Customer Segmentation](https://www.redpointglobal.com/blog/the-advantages-of-real-time-customer-segmentation/) - The Key Benefits Of Customer Segmentation Even the most loyal customers can be unpredictable. Today more than ever, their behaviors shift frequently, their needs change often, and their preferences vary widely. Customer profiles need to be fluid, too. As a result, the definition of a customer profile is evolving — and using them is now
- [Super Bowl Commercial Scorecard: Which Brands Scored a Touchdown](https://www.redpointglobal.com/blog/super-bowl-commercial-scorecard-which-brands-scored-a-touchdown/) - Offense was in short supply during the New England Patriots’ hard-fought 13-3 victory over the Los Angeles Rams in Super Bowl LIII on Sunday. While many found the defensive battle “boring” – note the many “Maroon 5, Rams 3” memes – the same cannot be said for the commercials, which delivered more memorable moments than
- [Shattering the Myth of the Single-Vendor Marketing Suite](https://www.redpointglobal.com/blog/shattering-the-myth-of-the-single-vendor-marketing-suite/) - The idea behind a single-vendor marketing suite is a laudable one: unify all your needed technologies into a single toolset with a single login and a single model. Once that’s done, you will have a single solution that accomplishes everything you need to meet the omnichannel consumer in their channel of choice with the most
- [Everything You Need to Know About Data Products](https://www.redpointglobal.com/blog/everything-you-need-to-know-about-data-products/) - One recognition of customer data’s value as an enterprise asset is the emergence of data product contracts, documents in which the data producer and data consumer agree on measurable guarantees about what data will accomplish. To better understand what a data product contract will stipulate, it is first necessary to understand the data product itself.
- [Shape the Future of Customer Experience with Customer Analytics](https://www.redpointglobal.com/blog/shape-the-future-of-customer-experience-with-customer-analytics/) - This spring, Gartner Senior Director and Analyst Melissa Davis published a paper “Shape the Future of Customer Experience with Customer Analytics.” In the piece, she writes, “Customer analytics is the No. 1 planned technology investment to transform the customer experience (CX). Data and analytics leaders must understand how real-time responses and continuous intelligence, customer journey
- [Say Goodbye to the "Participation Trophy" Era of the CDP](https://www.redpointglobal.com/blog/say-goodbye-to-the-participation-trophy-era-of-the-cdp/) - Forrester’s recent report on the state of the customer data platform (CDP) highlights how much the product and the market have evolved in the 18 months since its last report, in October of 2018. Buoyed by the entry of traditional marketing clouds, including Adobe and Salesforce, the CDP – according to Forrester – can no
- [Redpoint Global Profiled in the 2020 Data Quality Magic Quadrant & Critical Capabilities Reports](https://www.redpointglobal.com/blog/redpoint-global-profiled-in-the-2020-data-quality-magic-quadrant-critical-capabilities-reports/) - As a niche player in the 2020 Data Quality Magic Quadrant, Redpoint focuses on data quality for customer experience management. Gartner frames the importance of this marketplace writing, “Trusted, high-quality data is a vital component for the success of digital initiatives. Organizations are accelerating the speed of their digital transformations by introducing digital products, adopting
- [Redpoint Global Moves Up in Challengers Quadrant of the 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs](https://www.redpointglobal.com/blog/redpoint-global-moves-up-in-challengers-quadrant-of-the-2020-gartner-magic-quadrant-for-multichannel-marketing-hubs/) - For the second year in a row, Redpoint Global is profiled as a Challenger in the 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs*. Being noted as a Challenger is yet another proof point that we are highly capable of executing our vision and that our vision is aligned with client business needs – while
- [Redpoint CTO to Present at MarTech Virtual Training Event](https://www.redpointglobal.com/blog/redpoint-cto-to-present-at-martech-virtual-training-event/) - On Tuesday, March 16, Redpoint Global CTO and Co-Founder George Corugedo will present a session at the MarTech Training virtual event. During the 30-minute presentation, Corugedo will rebut the premise that “Every CDP Does Everything,” demystifying the perception that all customer data platforms that provide data, insight and action capabilities are essentially the same. Topics
- [Old vs. New: Updating the Clienteling Concept for an Omnichannel CX World](https://www.redpointglobal.com/blog/old-vs-new-updating-the-clienteling-concept-for-an-omnichannel-cx-world/) - As digital-first customer journeys that combine both physical and digital touchpoints become routine, the concept of clienteling is evolving. Traditionally understood as a technique used by retail sales associates to establish long-term relationships with customers based on data about their basic preferences, behaviors and purchases, clienteling has broadened its reach. If we accept that a
- [Now is the Time to Set Ambitious Marketing Goals](https://www.redpointglobal.com/blog/now-is-the-time-to-set-ambitious-marketing-goals/) - Resistance to new ideas is a universal concept, famously espoused by author and sometime inventor Mark Twain, who once said “a person with a new idea is a crank until the idea succeeds.” Marketers know all too well that institutional pushback is part and parcel of devising a novel way to engage with customers. Yet
- [Leveraging Customer Profiles to Increase Engagement](https://www.redpointglobal.com/blog/leveraging-customer-profiles-to-increase-engagement/) - Customer experience is a competitive advantage for brands who can deliver highly relevant, hyper-personalized journeys to individual consumers. Customer profiling is the method marketers have used in the past to segment consumers. But to achieve the level of personalization customers expect today, we need to set a new standard. First, let’s start with the basics.
- [If Your CX Strategy Doesn’t Include BOPIS, You’re Doing it Wrong](https://www.redpointglobal.com/blog/if-your-cx-strategy-doesnt-include-bopis-youre-doing-it-wrong/) - If you are a typical retail consumer, you’ve likely bought an item online and picked it up at a store sometime in the past year. What’s commonly referred to as BOPIS (buy on-line pick-up in-store) hits all the right notes for today’s sophisticated consumer. It combines the convenience and control of a self-guided online experience
- [How to Shorten the Redpoint Data Management Learning Curve](https://www.redpointglobal.com/blog/how-to-shorten-the-redpoint-data-management-learning-curve/) - Redpoint Data Management (RPDM) is a feature rich, enterprise data management application that functions across both traditional and Big Data architectures all within a single interface. This and other key features and capabilities are why the Redpoint solution consistently ranks high in customer surveys for processing speed, data quality, data integration, and ease of use. Yet
- [How Marketing Can Compete in an IoT World](https://www.redpointglobal.com/blog/how-marketing-can-compete-in-an-iot-world/) - In just the next two years, according to Business Insider Intelligence, 34 billion devices will be connected to the Internet and only 10 billion of those will be the smartphones, tablets, and smartwatches that dominate the market today. By 2021, BI says that almost $6 trillion will be spent on Internet of Things (IoT) solutions
- [How Can Data Privacy Laws Improve Personalized Marketing?](https://www.redpointglobal.com/blog/how-can-data-privacy-laws-improve-personalized-marketing/) - Tighter data privacy laws are a golden opportunity for forward-thinking brands. One of the essential changes necessary to comply with modern data privacy regulations is heightened data quality across the organization. As data quality increases, so does the understanding brands have about their customers’ preferences, needs, and wants. This deeper understanding presents an opportunity for
- [How Can CMOs Meet the Connected Customer?](https://www.redpointglobal.com/blog/how-can-cmos-meet-the-connected-customer/) - The job of the chief marketing officer (CMO) has changed along with the nature of the customer’s path to purchase. As consumers have moved away from the traditional linear journey in favor of a highly-personalized path to purchase, CMOs have added leading the execution of the enterprise-wide customer experience strategy to their list of responsibilities.
- [Goals, Breadth & Depth: Three Dimensions of CX Strategy](https://www.redpointglobal.com/blog/goals-breadth-depth-three-dimensions-of-cx-strategy/) - A customer experience (CX) strategy encompasses three dimensions, the three dimensions on which services can differ are: goals, breadth and depth, and is not to be confused with a CX plan, which is the execution of the strategy. According to Gartner, CX strategy answers the questions of where an organization intends to play – which
- [DTC Evolution as CPG Companies Branch Out](https://www.redpointglobal.com/blog/dtc-evolution-as-cpg-companies-branch-out/) - Consumer Packaged Goods (CPG) companies have traditionally relied on their retail partners to create the last mile to the consumer, and therefore lacked a deep understanding of consumer behaviors and preferences. Previously the transaction was wholly a trade-off; while the CPG brand did not have to invest in the last mile, the retailer reaped the
- [Don’t Surrender to Non-Linear Customer Journey Complexity](https://www.redpointglobal.com/blog/dont-surrender-to-non-linear-customer-journey-complexity/) - Just as there are endless permutations to a nonlinear customer journey, there are endless ways to measure a marketing campaign’s influence on customer behavior throughout the stages of a journey. How do you track the impact on revenue when combinations of triggers become astronomical? In the not-so-distant past when customer journeys were linear, fairly predictable
- [Digital Transformation Just Became Accelerated](https://www.redpointglobal.com/blog/digital-transformation-just-became-accelerated/) - As we hunker down practicing safe social distancing, doing our part to flatten the curve and hopefully slow the spread of coronavirus, there is speculation that the pandemic will eventually give rise to a new economy once schools and businesses re-open and we return to a semblance of normalcy. To be sure, everyone’s health and
- [Data Modeling in a Lights-Out Environment](https://www.redpointglobal.com/blog/data-modeling-in-a-lights-out-environment/) - Many companies that use artificial intelligence (AI) to power a business process do so with a “keeping up with the Joneses” philosophy. It’s like buying a 70-inch smart 4K TV because you saw the neighbors bring one home, only to hook it up to your VCR. It’s the same materialism with AI; there’s a notion
- [Customer Journeys are Dynamic, Your Engagement Technology Should Be as Well](https://www.redpointglobal.com/blog/customer-journeys-are-dynamic-your-engagement-technology-should-be-as-well/) - Published in 2007, Tom Davenport’s groundbreaking work Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data for competitive advantage. CIO Insight lauded it as one of the top 15 most groundbreaking management books. The first chapter focuses almost exclusively on Netflix as an example of a
- [How Data Readiness Activates Annual Wellness Visits](https://www.redpointglobal.com/blog/how-data-readiness-activates-annual-wellness-visits/) - Learn how clean, connected member data enables precise outreach, higher AWV completion rates, and stronger engagement for Medicare Advantage plans.
- [Consumer Safety and the Data Privacy Value Exchange](https://www.redpointglobal.com/blog/consumer-safety-and-the-data-privacy-value-exchange/) - The UK public’s outcry and mistrust over its government’s efforts to build a coronavirus-tracing app is a microcosm of consumer data privacy issues. A timeline breaks down the months-long saga. To recap, the initial concept was to use Bluetooth technology to track device proximity. If a user who had opted-in tested positive for the virus
- [Beyond the Chatbot: RPA’s Role in Automating Customer Engagement Processes](https://www.redpointglobal.com/blog/beyond-the-chatbot-rpas-role-in-automating-customer-engagement-processes/) - A chatbot is the “face” of the automation revolution (pun intended) because it represents how most customers experience business automation. There are, however, multiple notions of how a ‘bot’ is involved in a business process, which is more commonly referred to as robotic process automation (RPA). The Redpoint Customer Data Platform (CDP) is known mostly
- [Become a Campaign Genius with Connected Customer Data](https://www.redpointglobal.com/blog/become-a-campaign-genius-with-connected-customer-data/) - Shift the focus from bragging rights to the campaign battlefield. If that opening sentence has grabbed your attention, great – it was intended to. This blog is a summary of a presentation by Mark Weninger from Weninger Haus and Redpoint CSMO, John Nash, where they discussed tangible ways of connecting customer data to become the
- [Augment Customer Segmentation with a Personalized CX](https://www.redpointglobal.com/blog/augment-customer-segmentation-with-a-personalized-cx/) - What is customer segmentation? Customer segmentation is broadly defined as the process of dividing customers into groups based on common characteristics so companies can engage, market, reach and communicate to each group more effectively and appropriately. While there are many kinds of customer segmentation models, including device, referring source, B2B, etc., the traditional “birds of
- [An Avalanche of State Privacy Laws is Coming: What You Need to Know](https://www.redpointglobal.com/blog/an-avalanche-of-state-privacy-laws-is-coming-what-you-need-to-know/) - The Westin Research Center periodically updates a comprehensive state privacy law comparison, a one-page document that breaks down the status of data privacy laws across the United States, and lists each state’s approach to various consumer rights and business obligations. While just three states (California, Maine, Nevada) have passed privacy laws, legislation is pending in
- [A Single View of the Customer Is Essential to Your Success](https://www.redpointglobal.com/blog/a-single-view-of-the-customer-is-essential-to-your-success/) - What is a Single View Of The Customer? A single view of the customer, or golden record, collects all that is knowable about a customer into a single point of control that is easily accessible across the organization and used by customer-facing marketers and associates to drive further brand engagement. The modern customer creates a
- [A New Playbook: Super Bowl Ads Go Deep on Empathy and Rising Above](https://www.redpointglobal.com/blog/a-new-playbook-super-bowl-ads-go-deep-on-empathy-and-rising-above/) - The highly anticipated scoring onslaught between Tom Brady and Patrick Mahomes in Super Bowl LV never really materialized, with Brady’s Bucs rolling to a rather anticlimactic 31-9 victory over Patrick Mahomes’ Chiefs on Sunday night. While Brady did his part with three touchdown passes, one running joke that lit up the internet was that an
- [A Contextual Customer Relationship is the Basis for a Superior Experience](https://www.redpointglobal.com/blog/a-contextual-customer-relationship-is-the-basis-for-a-superior-experience/) - A rushed greeting when you pass an acquaintance on the street is one of life’s common interactions we can all relate to – even if many are now on hold as we practice social distancing. We recognize the difference in how it makes us feel versus stopping to have an actual conversation, when you chat
- [A CDP Implementation Reference Guide: What You Need to Know](https://www.redpointglobal.com/blog/a-cdp-implementation-reference-guide-what-you-need-to-know/) - Implementing a CDP is a little bit like setting up a smart TV. If your goal is to binge watch "Stranger Things" or a trending new docuseries on the new big screen, you don’t need to immediately connect to every streaming service within minutes of opening the box. Likewise, implementing a CDP starts with deciding on a
- [5 Ways to Tell If You Have a Customer Data Platform](https://www.redpointglobal.com/blog/5-ways-to-tell-if-you-have-a-customer-data-platform/) - Customer data platforms (CDPs) are still emerging as a solution class. The resulting fungibility from this status has led to extensive confusion in the marketplace, with some vendors claiming that the capabilities of a CDP are already fulfilled by other solutions. That isn’t true, but it hasn’t stopped the claims from being made. The emerging
- [5 Things Credit Unions Should Do to Attract Millennials](https://www.redpointglobal.com/blog/5-things-credit-unions-should-do-to-attract-millennials/) - Credit unions face an uphill battle to attract millennials, the roughly 80 million Americans born between 1981 and 1996 whose youngest members are now mostly out of school and on their own, launching careers, and beginning to think about long-term financial security. As a recent Credit Union Journal survey makes clear, simply educating millennials on
- [3 Reasons to Ditch Your Marketing Cloud](https://www.redpointglobal.com/blog/3-reasons-to-ditch-your-marketing-cloud/) - The hype surrounding marketing clouds hasn’t entirely faded, but I constantly meet marketers who are disenchanted with the reality. They know exactly what they want to achieve: true omnichannel marketing in real or near-real time that consistently delivers the right offer or message, based on a dynamic understanding of each individual. But they’ve come to
- [The Data Readiness Advantage: Turning Trusted Data into Business Value](https://www.redpointglobal.com/blog/the-data-readiness-advantage-turning-trusted-data-into-business-value/) - Now that data quality is understood to be a critical factor in successful CX and AI initiatives, companies across all industry verticals are giving data readiness the attention it deserves.
- [Transform Patient Engagement Through Strategic Alignment](https://www.redpointglobal.com/blog/transform-patient-engagement-through-strategic-alignment/) - In this Redpoint blog, Stephanie LaFazia explores how to turn momentum into meaningful movement for every implementation by asking the right questions.
- [Reflecting on Redpoint’s 2025 Healthcare Trends: Has Personalization Reshaped Patient Experience and What Else Came to Be?](https://www.redpointglobal.com/blog/reflecting-on-redpoints-2025-healthcare-trends-has-personalization-reshaped-patient-experience-and-what-else-came-to-be/) - Hyper personalization, AI growth, VBC expansion, and data readiness defined in 2025. Explore what changed, and what providers must prioritize heading into 2026.
- [A Double-Take: Digital Twins and Customer Experience (CX)](https://www.redpointglobal.com/blog/a-double-take-digital-twins-and-customer-experience-cx/) - Your primary care provider calls you to let you know to stop taking a recently prescribed medication because it causes a reaction when paired with another medication you’re taking. A hotel provides you with a virtual tour on a mobile app to let you choose which room to reserve. When you head to the water
- [The Data Whisperer: How Data Readiness Adds Value to Your Existing Technology](https://www.redpointglobal.com/blog/the-data-whisperer-how-data-readiness-adds-value-to-your-existing-technology/) - This Redpoint blog explore several common engagement technologies to show what each solution does well on its own and how a data readiness strategy optimizes its value.
- [Next-Best Actions: The Secret to Always Being One Step Ahead in Customer Engagement](https://www.redpointglobal.com/blog/next-best-actions-the-secret-to-always-being-one-step-ahead-in-customer-engagement/) - This Redpoint blog examines the role of a next-best action in delivering a relevant customer experience in real time, aligning with the customer's needs - not the brand's.
- [Smarter Communication, Better Care: A Data-Driven Approach to Engaging Commercially Insured Patients](https://www.redpointglobal.com/blog/smarter-communication-better-care-a-data-driven-approach-to-engaging-commercially-insured-patients/) - Discover how data readiness helps health systems engage commercially insured patients with personalized outreach that improves care and loyalty.
- [The Real-Time Edge: How Data Readiness Transforms Call Center CX](https://www.redpointglobal.com/blog/the-real-time-edge-how-data-readiness-transforms-call-center-cx/) - This Redpoint blog explores how data readiness increases overall customer satisfaction (CSAT) scores.
- [Take Your Marketing Cloud to the Next Level with Enterprise Data Readiness](https://www.redpointglobal.com/blog/take-your-marketing-cloud-to-the-next-level-with-enterprise-data-readiness-2/) - This Redpoint blog explores data readiness as an integral part of any marketing cloud, highlighting why clean, accurate, and timely data is so critical.
- [3 Obstacles to Maximizing the Value of Customer Data](https://www.redpointglobal.com/blog/3-obstacles-to-maximizing-the-value-of-customer-data/) - The true value of customer data lies in its ability to provide context. This can only occur when that data is connected across silos. Unfortunately, 85 percent of marketers are unable to unify online and offline customer data, according to a study by Conversant. Further, only 15 percent of marketers in the study are confident
- [Banking on Loyalty: Turn Data Readiness into Customer Retention](https://www.redpointglobal.com/blog/banking-on-loyalty-turn-data-readiness-into-customer-retention/) - Data readiness is the ability to deliver clean, contextual and updated customer data across teams and systems - for CX and AI use cases including retention.
- [A Composability Primer: Everything You Need to Know](https://www.redpointglobal.com/blog/composable-cdp/) - What do people mean when they refer to a composable CDP? What is the difference between a composable CDP and a packaged CDP? Your composability questions answered.
- [Driving Composable CDP Success with Data Readiness](https://www.redpointglobal.com/blog/driving-composable-cdp-success-with-data-readiness/) - This Redpoint blog examines data readiness as a foundational requirement in a composable martech stack, particularly customer engagement technology including CDPs.
- [Master Data vs. Ready Data: Why Data Readiness Matters for an MDM](https://www.redpointglobal.com/blog/master-data-vs-ready-data-why-data-readiness-matters-for-an-mdm/) - This Redpoint blog explores the three key distinctions to make between data readiness – a data readiness hub – and an MDM solution.
- [The Data Readiness Blueprint for Banking: Real-Time Unification and Always-On Quality](https://www.redpointglobal.com/blog/for-financial-services-a-superior-customer-experience-begins-with-data-unification-data-quality/) - In financial services, data unification and always-on data quality are instrumental in driving superior customer experiences that lead to enhanced customer satisfaction, higher engagement, better retention, revenue growth, and cost reduction.
- [Data Readiness in Banking: How a Golden Record Powers Smarter Cross-Sell and Upsell](https://www.redpointglobal.com/blog/the-power-of-a-golden-record-for-cross-selling-and-upselling-banking-products/) - Maximizing cross-sell and upsell opportunities in financial services is one important use case of the Redpoint Data Readiness Hub.
- [Banking on Change: Why a Golden Record Satisfies Customer Expectations for a Holistic Experience](https://www.redpointglobal.com/blog/banking-on-change-why-a-golden-record-satisfies-customer-expectations-for-a-holistic-experience/) - To provide great CX, banks need a CDP for a single customer view that creates a holistic picture of the customer, their associated accounts, addresses and account holders.
- [It is Time to “Act as One” for the Benefit of the Healthcare Consumer](https://www.redpointglobal.com/blog/it-is-time-to-act-as-one-for-the-benefit-of-the-healthcare-consumer/) - The rise of healthcare consumerism is well documented, as detailed in a previous blog in this space that examines how consumers, in possession of an ever-increasing amount of health data, expect to be in control of a holistic, personalized healthcare journey. To meet this expectation, a 2020 Gartner report (subscription) explores why healthcare CIOs from
- [Marketers, What Can a CDP with AI Do for You?](https://www.redpointglobal.com/blog/marketers-what-can-ai-do-for-you/) - Ask a marketer about what they hope to get out of AI, or GenAI, and the answer will likely be anything that helps make their day job easier or helps deliver a better customer experience.
- [Key Questions to Ask When Evaluating an Enterprise CDP](https://www.redpointglobal.com/blog/key-questions-to-ask-when-evaluating-an-enterprise-cdp/) - The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP. While over 100 vendors offer what they consider CDPs, the institute bestows the RealCDP label on just 44 of them, Redpoint Global included. According to the institute, there are five qualifications for
- [The Meaning of a CDP: Is Your Data Ready for Business Use?](https://www.redpointglobal.com/blog/the-meaning-of-a-cdp-is-your-data-ready-for-business-use/) - Get expert insights on the latest CDP meaning. Learn about customer data management, personalized engagement, martech innovations, and enterprise data readiness.
- [What to Know About Metadata at the Data Layer](https://www.redpointglobal.com/blog/what-to-know-about-metadata-at-the-data-layer/) - We can make a distinction between data and metadata as they relate to delivering a personalized customer experience (CX) by thinking about putting together a jigsaw puzzle. If data elements are the collective pieces that create a finished work when put together with precision, metadata are implicit or explicit attributes of the pieces. The shadings,
- [What’s the Deal with Customer Metadata? Why it Matters for CX](https://www.redpointglobal.com/blog/whats-the-deal-with-customer-metadata-why-it-matters-for-cx/) - Consumers are generating data at a dizzying pace, leaving bits of information about preferences, habits and activities behind at every touchpoint. Multiple devices and interaction touchpoints including web, mobile, social, email, POS and call centers provide marketers with more information about customers than ever before. Today’s savvy marketers are in turn using this data as
- [Xanterra, Redpoint, and Microsoft: “A Piece of Magic”](https://www.redpointglobal.com/blog/xanterra-redpoint-and-microsoft-a-piece-of-magic/) - Summer is a popular time for vacations, which no one knows better than Xanterra Travel Collection, a leading travel and hospitality company with a diverse portfolio of brands that offer unique experiences around the world. From cycling tours through French wine country to National Park excursions, the Redpoint Global client seemingly has a getaway to
- [Why Omnichannel KO’s Multichannel in the Customer Experience Arena](https://www.redpointglobal.com/blog/why-omnichannel-kos-multichannel-in-the-customer-experience-arena/) - One way to think about the difference between omnichannel and multichannel in the context of customer experience is to picture the classic game of telephone tag. An omnichannel customer experience is unbroken, consistent messaging marked by a complete understanding at every touchpoint. A multichannel customer experience, by contrast, more often than not reaches a disjointed,
- [Why Banks Strive for a Connected Customer Experience](https://www.redpointglobal.com/blog/why-banks-strive-for-a-connected-customer-experience/) - Editor’s Note: For an expert perspective on digital transformation in financial services, we’ve invited Arun Rajagopal, vice president of marketing solutions at Genpact to share his experiences with financial institutions shaping digital transformation efforts to deliver a connected customer experience. Rajagopal is in Genpact’s digital team in the customer engagement group, focused on driving marketing
- [What is Experiential Marketing?](https://www.redpointglobal.com/blog/what-is-experiential-marketing/) - Experiential Marketing Definition In A Few Words What is experiential marketing? Also known as engagement marketing, experiential marketing is the process of creating a unique, meaningful experience with customers or prospects in order to change or reinforce their perceptions of a brand. The experience generally entails an invitation to participate in a physical interaction that
- [What is Clienteling and How Does it Impact Personalization?](https://www.redpointglobal.com/blog/what-is-clienteling-and-how-does-it-impact-personalization/) - What is Clienteling? Clienteling is a technique used by retail sales associates to establish long-term relationships with customers based on data about their preferences, behaviors, and purchases. Using devices, sales associates deliver personalized interactions to customers to enhance the customer experience. The retail industry is in the midst of profound change. Current and anticipated store
- [What Does it Mean to be a Good Data Steward?](https://www.redpointglobal.com/blog/what-does-it-mean-to-be-a-good-data-steward/) - Back in the day, “webmaster” was a prized title that bestowed respect on the holder as a knowledgeable jack of all trades for everything pertaining to website development and administration. But as the internet matured, there came a growing recognition that one person, however skilled, simply could not handle every task for building an online
- [Take a Data-Driven Approach to a Consumer’s Healthcare Journey](https://www.redpointglobal.com/blog/take-a-data-driven-approach-to-a-consumers-healthcare-journey/) - Healthcare organizations – whether payers, providers, retail pharmacies or medical device manufacturers – are increasingly using first-party, second-party, and third-party data to personalize engagement with consumers. Using this data to know all that is knowable about an individual consumer, healthcare enterprises can engage in more targeted marketing to acquire new members and patients and to
- [Survey Says: A Modern Architecture, Single Point of Control Drive Digital Transformation](https://www.redpointglobal.com/blog/survey-says-a-modern-architecture-single-point-of-control-drive-digital-transformation/) - A new McKinsey survey on business strategy for a post-pandemic era reveals the quickening pace of digital acceleration. Top-decile, tech-endowed companies – defined as those with technology capabilities, talent, leadership and resources that are linked to better economic outcomes – have moved core business practices from monthly to weekly or daily cadences. In “The dew
- [Supercharge Digital Advertising Measurement with Anonymous CDP Environment](https://www.redpointglobal.com/blog/supercharge-digital-advertising-measurement-with-anonymous-cdp-environment/) - Attribution and measurement of display advertising is a tricky business. Traditional metrics like click-through rates (CTR) and cost-per-click (CPC) are passé to a new breed of marketer who demands greater accountability for all marketing including digital advertising. This new breed of marketer is less interested if a broad audience saw an ad, or even if
- [Redpoint Introduces Enhancements to Data Management and Security with Rollout of Version 9.0](https://www.redpointglobal.com/blog/redpoint-introduces-enhancements-to-data-management-and-security-with-rollout-of-version-9-0/) - To be considered an enterprise-grade Customer Data Platform, a solution must ingest data from all sources, retain full detail of the data, store it, convert it into a unified customer profile, and make the profiles available to all external systems. Available for customers today, January 15th, Redpoint Data Management (RPDM) v 9.0 introduces several features
- [Monetize Your Customer Data with a Data Clean Room](https://www.redpointglobal.com/blog/monetize-your-customer-data-with-a-data-clean-room/) - With the late November announcement by Amazon Web Services that it was launching AWS Clean Rooms, an analytics service for organizations to analyze and collaborate on combined datasets without sharing or revealing underlying data, it is a good time to revisit an earlier Redpoint blog on data clean rooms. Around the same time as the
- [In a Heartbeat: The True Value of CDP in Healthcare](https://www.redpointglobal.com/blog/in-a-heartbeat-the-true-value-of-cdp-in-healthcare/) - According to The Relevancy Group CDP Buyer’s Guide 2019, real-time targeting is a key CDP use case, used by 54 percent of marketers with a CDP to execute highly relevant campaigns, with messaging that reaches an intended target at the appropriate time to drive intended behaviors. According to the Guide, “Speed of data is critical
- [How to Future-Proof Your Omnichannel Approach](https://www.redpointglobal.com/blog/how-to-future-proof-your-omnichannel-approach/) - “Hors catégorie” is a French bicycling term used to describe mountain climbs that are “beyond categorization,” reserved for difficult climbs with extreme twists, turns, and elevation gains. This year’s Tour de France, which started Saturday, has several uncategorized climbs (along with a record 30 categorized climbs), making the 106th edition of the iconic race “tailor-made”
- [For the True Value of a CDP, Look Past its Capabilities](https://www.redpointglobal.com/blog/for-the-true-value-of-a-cdp-look-past-its-capabilities/) - There is an old parable about preparedness that offers a parallel to how some marketers view technology’s role in reaching outcomes. In the parable, a person takes cover under a tree during a downpour. Asked what they plan to do when the canopy becomes drenched and no longer offers protection, the person replies, “I suppose
- [Five Ways Retailers Can Drive Customer Loyalty](https://www.redpointglobal.com/blog/five-ways-retailers-can-drive-customer-loyalty/) - A less-than-stellar customer experience (CX) reminded me that with April being Customer Loyalty Month, retailers have their work cut out for them to demonstrate to loyal customers that they value them beyond a transactional basis. Some time ago, I used a rewards card at a national retailer while buying a few items, and on the
- [Data and the Empowered Customer](https://www.redpointglobal.com/blog/data-and-the-empowered-customer/) - It’s abundantly clear that customers’ expectations are greater than ever and climbing higher with every disruptive startup and technology. What’s not so clear to many marketers is how they can meet those expectations without busting their budget—or losing their sanity. Although it’s unlikely that you can meet all your customers’ high expectations all the time,
- [Cooking with Fire: Perfect Data, Perfect Outcomes](https://www.redpointglobal.com/blog/cooking-with-fire-perfect-data-perfect-outcomes/) - The famous “for want of a nail” allegory describes how a cascading series of seemingly insignificant events eventually causes the loss of a kingdom, showing that small details matter. This is true for calculating the business cost of bad data, where small mistakes may easily lead to the loss of a sale or loyal customer.
- [Automated Machine Learning: One Size Does Not Fit All](https://www.redpointglobal.com/blog/automated-machine-learning-one-size-does-not-fit-all/) - Gartner defines automated machine learning – which it calls AutoML – as the capability of automating the process of building, deploying, and managing machine learning models. It sits at the peak of Gartner’s 2019 Hype Cycle for Artificial Intelligence, one of eight new “AI-based technologies” that reflect enterprise clients’ plans to scale AI across DevOps
- [2020 Predictions: Expect Personalization to Gain a Distinctive Edge for the Next Decade](https://www.redpointglobal.com/blog/2020-predictions-expect-personalization-to-gain-a-distinctive-edge-for-the-next-decade/) - The customer experience gap measures the difference between how marketers and consumers rate marketers’ ability to provide a personalized customer experience. According to a Harris Poll survey commissioned by Redpoint earlier this year, marketers generally rate themselves 2.5 times higher than consumers on their ability to provide an excellent customer experience. Marketers aim to close the
- [Here’s Why You May Need a CDP – Even if You Have an MDM](https://www.redpointglobal.com/blog/heres-why-you-may-need-a-cdp-even-if-you-have-an-mdm/) - On May 3, in celebration of the newly coined International MarTech Day, Scott Brinker released his MarTech Technology Landscape supergraphic with 9,932 vendors in 49 categories, representing a 22 percent growth since the release of the previous graphic in 2020. In an attempt to cut down on the infamous complexity, some organizations make the mistake
- [Eliminating Ghost Networks with a Data-First Approach](https://www.redpointglobal.com/blog/eliminating-ghost-networks-with-a-data-first-approach/) - Ghost networks have become a costly and persistent challenge for health plans. These inaccurate healthcare provider directories include clinicians who are no longer in-network, not accepting new patients, or are listed with outdated locations, names or specialties, leading to a disjointed member experience, operational inefficiencies and heightened regulatory scrutiny. Maintaining up-to-date provider data is not
- [All Successful AI Projects Start with AI-Ready Data](https://www.redpointglobal.com/blog/all-successful-ai-projects-start-with-ai-ready-data/) - Producing AI-ready data is a key primary function of a data readiness platform. Making data right and fit for purpose as data is ingested validates data before it is used downstream , or accessed via APIs and native integrations.
- [Data Readiness for AI: Fueling Data, Insights and Action](https://www.redpointglobal.com/blog/data-readiness-for-ai-fueling-data-insights-and-action/) - In touting AI capabilities of customer engagement technology, vendors typically point out how their systems use AI to enhance or optimize a business process. Their system uses AI to make better predictions about customers, for example, or to improve customer experience (CX) with more human-like interactions using natural language processing (NLP) and other generative AI
- [In Data we Trust: Data Integrity & Data Readiness](https://www.redpointglobal.com/blog/in-data-we-trust-data-integrity-data-readiness/) - According to a study by HFS Research, 75 percent of business executives do not have a high level of trust in their data. This lack of trust comes despite 89 percent of executives surveyed saying a high level of data quality is critical for success. This disconnect goes to the heart of trusted data readiness.
- [3 Reasons Customer Data Silos Inevitably Fail](https://www.redpointglobal.com/blog/3-reasons-customer-data-silos-inevitably-fail/) - You may be thinking: My data is in purpose-built silos. There’s no way to dismantle them. Fortunately, you don’t need to. Those silos were built so functions such as accounting, marketing, sales, and shipping could work with only the customer data they need in the format they need it. Doing so increases efficiency and improves
- [For CPG Companies, DTC Inroads Start with Brand Promise](https://www.redpointglobal.com/blog/for-cpg-companies-dtc-inroads-start-with-brand-promise/) - Traditional consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brands see the writing on the wall. With department stores going out of business, malls in decline, foot traffic down and customers moving online, opportunities narrow for using third-party retailers, partners and wholesalers to expose products to consumers. What’s equally troubling for CPG brands is
- [The Role of Personalization in Value-Based Care](https://www.redpointglobal.com/blog/the-role-of-personalization-in-value-based-care/) - The topic of value-based care in health and wellness has been making waves for some time. The system, which awards providers based on prevention and health outcomes instead of a traditional fee-for-service model, brings personalization to the forefront of the healthcare relationship. The value-based care approach received an enormous tailwind with the January 2018 announcement
- [How Does Your CDP Stack Up? The Real-Time Difference](https://www.redpointglobal.com/blog/how-does-your-cdp-stack-up-the-real-time-difference/) - The CDP Institute recently released its new CDP Vendor Comparison, a side-by-side look at CDP features and functionality offered by 33 vendors, including Redpoint. From assessing base features to analytics, engagement, and offline capabilities, Redpoint is the only vendor to receive a checkmark for all 27 capabilities across 10 distinct categories. The CDP Institute cautions
- [Health Plan Predictions for 2025: The Roadmap to Member-Centric Engagement and Operational Agility](https://www.redpointglobal.com/blog/health-plan-predictions-for-2025-the-roadmap-to-member-centric-engagement-and-operational-agility/) - Health plans will make the strategic use of member data a priority in 2025. By leveraging advanced data and AI strategies, health plans will aim to become more member-centric, achieving a competitive advantage and sustainable growth.
- [Meet the Moment of Complexity with a Change in Culture](https://www.redpointglobal.com/blog/meet-the-moment-of-complexity-with-a-change-in-culture/) - Author, management consultant and educator Peter Drucker is credited with the famous saying “culture eats strategy for breakfast.” The widely acknowledged father of modern management, who died in 2005 (at 95), enjoyed the bulk of his career well before ubiquitous data ruled the business world, but the aphorism holds true in the digital age. The
- [Data Readiness and Actionable: Is Your Data Ready for Takeoff?](https://www.redpointglobal.com/blog/data-readiness-and-actionable-is-your-data-ready-for-takeoff/) - Learn how to assess data readiness and make it actionable. Discover tips to ensure your data drives smarter decisions and better customer experiences.
- [Timeliness in Data Readiness: The Hidden Driver of Relevance](https://www.redpointglobal.com/blog/timeliness-in-data-readiness-the-hidden-driver-of-relevance/) - Explore why timeliness is critical in data readiness. Learn how real-time data drives relevance, enhances engagement, and improves customer experiences.
- [A Quick-Hitting Guide to Customer Experience Gaps](https://www.redpointglobal.com/blog/a-quick-hitting-guide-to-customer-experience-gaps/) - Across four dimensions of customer experience – customer understanding, personalization, privacy and omnichannel consistency – marketers believe they are delivering a better experience than consumers give them credit for. That disconnect, with a roughly 2X gap between marketers’ and consumers’ assessment of the ability of marketers to deliver an “excellent” experience across those four dimensions,
- [Redpoint Global Product Updates: Reduced Complexity, Ease of Use Highlight New Release’s Intelligent Orchestration & AML Capabilities](https://www.redpointglobal.com/blog/redpoint-global-product-updates-reduced-complexity-ease-of-use-highlight-new-releases-intelligent-orchestration-aml-capabilities/) - Ease of use and reduced complexity through fewer hand-offs highlight updates to the Intelligent Orchestration component of the Redpoint rg1 platform released today. Just as with the previous release, enhancements intend to make the platform easier, cleaner and faster for both novice and power Redpoint users. Ease of use in the latest release primarily manifests
- [The New “Birds of a Feather”: Real-Time, Dynamic Audience Selection with Automated Machine Learning](https://www.redpointglobal.com/blog/the-new-birds-of-a-feather-real-time-dynamic-audience-selection-with-automated-machine-learning/) - In a recent article in MIT Technology Review, “How AI is changing the customer experience” a survey of more than 1,000 business leaders reveals that sales and marketing is expected to lead the increase in AI deployments over the next two years, from 33 percent using it actively today to an expected 59 percent by
- [Modern Data Quality Starts at the Door: Rethinking Ingestion](https://www.redpointglobal.com/blog/modern-data-quality-starts-at-the-door-rethinking-ingestion/) - If you’re investing in AI, real-time personalization, or omnichannel engagement, your success hinges on the quality of your customer data. That data quality can’t be an afterthought. It must start at the source – when it’s first ingested into your system. Adopting a modern approach to data quality automates the structuring, formatting, and cleansing of
- [The Express Lane to a Satisfied Customer: Personalized Travel Experiences](https://www.redpointglobal.com/blog/the-express-lane-to-a-satisfied-customer-personalized-travel-experiences/) - Do you have travel plans this year? If so, you have plenty of company. Hopefully, though, you can leave the crowds behind at the airport or highways. According to a survey from Dynata commissioned by Redpoint, 77 percent of respondents have booked or plan to book travel this year – which includes the 15 percent
- [Multiple Travel Portfolios, One View of the Customer](https://www.redpointglobal.com/blog/multiple-travel-portfolios-one-view-of-the-customer/) - There are obvious clues that help travel brands discern whether someone is traveling for business or pleasure. A traveler’s attire, a set of golf clubs and the presence of family members are key giveaways. But for data-driven travel and hospitality brands with a financial incentive to provide personalized, omnichannel experiences throughout each customer journey and
- [Beyond Fast Data Ingestion: Take Your CDP to the Limit](https://www.redpointglobal.com/blog/beyond-fast-data-ingestion-take-your-cdp-to-the-limit/) - One performance metric commonly touted in ads for sports cars is the acceleration speed from 0-60 mph. The ads, however, fail to mention that the horsepower comes with trade-offs. If you’re flooring the vehicle every time you leave the driveway, you’ll pay more in fuel and put a lot of unnecessary wear and tear on
- [Without Real Time, Next-Best Actions May be “Second Best”](https://www.redpointglobal.com/blog/without-real-time-next-best-actions-may-be-second-best/) - A favorite Boy Scouts mantra about the importance of being prepared is that it’s better to have and not need than need and not have. In the same vein as it relates to customer experience (CX) is the importance of having real-time capabilities for delivering a next-best action. While not every next-best action needs to
- [Advance on the Personalization Maturity Curve](https://www.redpointglobal.com/blog/advance-on-the-personalization-maturity-curve/) - When your data is ready across the enterprise for any use case that drives business value – AI, personalized CX, customer acquisition, paid media – what will you do? Is there a “perfect world” vision for what your business can accomplish when you have full faith and confidence in the accuracy, completeness, and timeliness of
- [Real-World Examples of How Data Readiness Delivers Impact](https://www.redpointglobal.com/blog/real-world-examples-of-how-data-readiness-delivers-impact/) - Activating a complete and contextual understanding of a customer through a next best action, and managing the processes around it – all in real time – are the keys to extracting optimal value from enterprise data.
- [Enterprise Data Readiness – the Key to Filling the Gaps](https://www.redpointglobal.com/blog/enterprise-data-readiness-the-key-to-filling-the-gaps/) - Data readiness isn’t just an enhancement to your existing data strategy; it’s a fundamental shift in how organizations prepare customer data for activation.
- [A New Approach to Choosing Customer Data Technology](https://www.redpointglobal.com/blog/a-new-approach-to-choosing-customer-data-technology/) - Data readiness bridges the gap between raw data and actionable insights, and is the foundation of a modern customer data strategy for the enterprise
- [Direct Marketing in the Digital Age: Why Data Readiness is Key to Success](https://www.redpointglobal.com/blog/direct-marketing-in-the-digital-age-why-data-readiness-is-key-to-success/) - Retailers can increase the efficiency and effectiveness of direct marketing with a focus on data readiness - ensuring they have the most complete and accurate customer profiles available for business use the moment they’re needed.
- [The Heart of Customer Data Technology: Minding the Data](https://www.redpointglobal.com/blog/the-heart-of-customer-data-technology-minding-the-data/) - Every so often there’s some blowback about the value of customer data technology from analysts who question the economic benefit. The “less is more” calculation holds that developing a unified customer profile to ultimately deliver personalized experiences is a flight of fancy, based on some marketers claiming that the more data they collect, the less
- [The Cost vs. Control Trade-Off in Liberating Your Customer Data](https://www.redpointglobal.com/blog/the-cost-vs-control-trade-off-in-liberating-your-customer-data/) - Because personalization is now a competitive differentiator, there is widespread agreement in the value of customer data, that it holds the secret to generating hyper-personalized customer experiences that reflect a deep understanding of the customer. Yet despite the shared belief that becoming more data-driven with a focus on customer-centricity is the way forward, there is
- [Retailers: Put a Dent in Shopping Cart Abandonment with a Customer Data Platform (CDP)](https://www.redpointglobal.com/blog/retailers-put-a-dent-in-shopping-cart-abandonment-with-a-customer-data-platform-cdp/) - In an effort to reduce cart abandonment many retailers are focusing on the CDP and its ability to shine a light on customer intent through construction of a unified customer profile.
- [The Evolution of Customer Data Technology](https://www.redpointglobal.com/blog/the-evolution-of-customer-data-technology/) - The need for brands to deliver personalized experiences is not a new reality, it is just vastly different from what’s come before. At the start of this series, we depicted personalization using the analogy of the friendly corner store proprietor, whose chief concern is providing each and every customer with value. While such an experience
- [Customer Centricity Begins with the Data](https://www.redpointglobal.com/blog/customer-centricity-begins-with-the-data/) - Creating an exceptional customer experience requires treating data as a living, breathing asset, one that needs to be continually updated, improved for accuracy, added on to, and accessed in the customer’s cadence.
- [5 Ways to Know if a CDP Solution is Really a CDP](https://www.redpointglobal.com/blog/5-ways-to-know-if-a-cdp-solution-is-really-a-cdp/) - Find out if a CDP solution is actually a CDP, or if it just has some of the capabilities of a customer data platform. Learn how to spot the difference!
- [Securing Enterprise Data: The Shift to Behind the Firewall, On-Prem Deployment in Regulated Industries](https://www.redpointglobal.com/blog/securing-enterprise-data-the-shift-to-behind-the-firewall-on-prem-deployment-in-regulated-industries/) - Enterprise companies in financial services, healthcare and other regulated industries are increasingly “self-hosting” critical applications and data due to security and privacy requirements, opting to keep customer or patient data behind the firewall to reduce the risk of a data breach.
- [Ten Things You Can Do with a CDP](https://www.redpointglobal.com/blog/ten-things-you-can-do-with-a-cdp/) - Unlock the full potential of your customer data with Redpoint. Power personalized CX, optimize marketing, and drive revenue with a unified customer profile.
- [Graphs, not Guts: Engender Trust in Your Customer Data](https://www.redpointglobal.com/blog/engender-trust-in-your-customer-data/) - Data visualizations turn raw data into insights, helping marketers plan, monitor, and optimize campaigns with confidence. See how Redpoint makes it possible.
- [Don’t Be Hit by the Bad Data Snowball Effect](https://www.redpointglobal.com/blog/bad-data-snowball-effect/) - Bad data snowballs into big problems across data, decisioning, and orchestration layers. Learn how to stop it in its tracks with a closed-loop data strategy.
- [Tunable, Transparent Identity Resolution Propels Personalized Customer Experiences](https://www.redpointglobal.com/blog/tunable-transparent-identity-resolution-propels-personalized-cx/) - Not all CDPs handle identity resolution equally. Redpoint’s CDP offers transparency and tunability for accurate, trusted customer profiles and better CX.
- [Dynamic, Rules-Based Audience Segmentation for the Win](https://www.redpointglobal.com/blog/dynamic-rules-based-audience-segmentation/) - A previous blog on the evolution of audience segmentation focused on the benefits of automated segmentation through machine learning, specifically how unsupervised models discover data correlations that reveal something important about an audience, beyond the capability of an operational marketer. Dynamic segmentation through AI and machine learning solves another challenge that marketers have when it
- [Why CX is the Right Rx for Healthcare](https://www.redpointglobal.com/blog/why-cx-is-the-right-rx-for-healthcare/) - Healthcare consumerism is defined as the healthcare consumer increasingly being in control of the experiences that constitute a healthcare journey, empowered as an informed, knowledgeable stakeholder throughout a coordinated care path. The trend is largely the result of consumers being in control of their own health data through wearables, apps, telehealth visits and a general
- [Go Deep: Why a First-Party Data Strategy Needs to Incorporate Depth](https://www.redpointglobal.com/blog/go-deep-why-a-first-party-data-strategy-needs-to-incorporate-depth/) - Whether it’s diamonds from the deepest ocean or a famous Ansel Adams photograph, depth provides a richness of context and value, real or perceived. As it concerns a first-party data strategy, depth is the difference between providing a hyper-personalized, relevant, and meaningful customer experience that is consistently in the cadence of a customer journey, or
- [Top 5 Questions a Multi-Brand Retailer Needs to Ask about a CDP](https://www.redpointglobal.com/blog/top-5-questions-a-multi-brand-multi-region-retailer-needs-to-ask-about-a-cdp/) - Multi-brand retailers have unique data and marketing complexities that not every customer data platform (CDP) can handle. Factors such as overlapping customers, multiple regulatory requirements and complex MarTech stacks complicate the chances for a successful enterprise CDP. Here, then, are the Top 5 questions a multi-brand retailer should ask when contemplating an Enterprise Customer Data
- [The Composable CDP FAQ For Marketers](https://www.redpointglobal.com/blog/the-composable-cpd-faq-for-marketers/) - A composable CDP allows businesses to build a customer data solution that integrates best-of-breed specialized technologies - creating a modular system using various tools tailored to the organization’s needs.
- [2025 Healthcare Trends: How Personalization is Reshaping the Patient Experience](https://www.redpointglobal.com/blog/2025-healthcare-trends-how-personalization-is-reshaping-the-patient-experience/) - This article explores five key trends that will shape healthcare providers' strategies in 2025 and outlines how they can prepare to thrive in a rapidly changing landscape.
- [What is Data Observability?](https://www.redpointglobal.com/blog/what-is-data-observability/) - Data observability is the continual monitoring of data quality and data pipelines. It improves trust in customer data, helps reduce the negative impact of data issues and allows for proactive data management.
- [Boost Your Marketing Automation Platform with Clean Data](https://www.redpointglobal.com/blog/boost-your-marketing-automation-platform-with-clean-data/) - Whether you’re using Eloqua, HubSpot, or Salesforce, prioritizing data quality guarantees you make the most of your Martech stack. That’s where the CDP comes in.
- [Ensconced in Elegance: Step into a Luxury Hotel Stay with a Personalized Guest Experience](https://www.redpointglobal.com/blog/ensconced-in-elegance-step-into-a-luxury-hotel-stay-with-a-personalized-guest-experience/) - Collecting, aggregating and augmenting first-party data into a single view of the guest across all touchpoints and interactions is foundational for providing a guest with a consistent, relevant experience.
- [The AI Advantage: What Health Plan Leaders Should Know](https://www.redpointglobal.com/blog/the-ai-advantage-what-health-plan-leaders-should-know/) - When exploring how to use AI to optimize processes and outcomes, health plans should go beyond generative models, to those that anticipate member behavior and optimize interactions.
- [A Composable CDP is Not Just “Data-in-Place"](https://www.redpointglobal.com/blog/a-composable-cdp-is-not-just-data-in-place/) - A data-in-place CDP, which is often used to describe a CDP that runs on a data cloud warehouse (data cloud), is only one aspect of what a composable CDP can be.
- [The Power of the Golden Record for Data-Driven Retailers](https://www.redpointglobal.com/blog/the-power-of-the-golden-record-for-data-driven-retailers/) - A real-time, unified customer profile lets a brand know everything there is to know about a customer. It's the difference between meeting consumer expectations and falling short.
- [Avis Budget Group Drives Enhanced Personalization with The Redpoint Customer Data Platform](https://www.redpointglobal.com/blog/avis-budget-group-drives-enhanced-personalization-with-the-redpoint-cdp/) - Avis increased SMS click-through by 6%+ for campaigns promoting digital check-in and improved customer identification by 19% through Redpoint's identity resolution.
- [3 Ways Retailers Can Reduce Friction and Improve Their Shoppers’ Brand Experience](https://www.redpointglobal.com/blog/3-ways-retailers-can-reduce-friction-and-improve-their-shoppers-brand-experience/) - Hyper-relevant offers, real-time path-to-purchase optimization, and enhanced in-person experiences are examples of data-driven, customer-centric approaches that consumers expect..
- [Retail CX Trends and Predictions for 2025: Personalization Takes Center Stage](https://www.redpointglobal.com/blog/retail-cx-trends-and-predictions-for-2025-personalization-takes-center-stage/) - In 2025, expect retailers to up their game and provide truly personalized customer experiences through a deep understanding of their customers.
- [Mastering Risk and Reward: Why Financial Services Need a Golden Record](https://www.redpointglobal.com/blog/mastering-risk-and-reward-why-financial-services-need-a-golden-record/) - A CDP provides a detailed customer profile that enables financial institutions to accurately identify and differentiate individual customers across multiple accounts and contexts.
- [The Telltale Signs Your Customer Data Platform is Over-Composed](https://www.redpointglobal.com/blog/the-telltale-signs-your-customer-data-platform-is-over-composed/) - A composable CDP has many benefits, but how do you know when your CDP is over-composed? If agility is suffering, then it's a safe bet.
- [Yes, Real Time is Compatible with a Composable CDP](https://www.redpointglobal.com/blog/yes-real-time-is-compatible-with-a-composable-cdp/) - Composability means choice. This holds true for real time, just as it does for other components that together assemble a CDP purpose built to accomplish your unique CX use cases.
- [Take a Personalized CX to the Next Level with Advanced Identity Resolution](https://www.redpointglobal.com/blog/take-a-personalized-cx-to-the-next-level-with-advanced-identity-resolution/) - In a recent Dynata survey commissioned by Redpoint about the 2020 holiday shopping season, 70 percent of consumers said that they planned to shop exclusively with brands that personally understand them. A personal understanding does not necessarily mean the brand knows the consumer by name, but that it recognizes a consumer’s preferences and behaviors across
- [What is Data Lineage and Why is it Important?](https://www.redpointglobal.com/blog/what-is-data-lineage-and-why-is-it-important/) - What is The Data Lineage Definition? Data lineage is defined as a data lifecycle that includes the data's origins and where it moves over time. The ability to track, manage, and view data lineage helps simplify tracking errors back to the data source and it helps debugging the data flow process. One common denominator for all successful data-driven marketing organizations is a recognition of
- [Do You (Really) Know Who I Am? Why Advanced Identity Resolution is Vital for Omnichannel Customer Experiences](https://www.redpointglobal.com/blog/do-you-really-know-who-i-am-why-advanced-identity-resolution-is-vital-for-omnichannel-customer-experiences/) - According to research from McKinsey, fast-growing companies drive 40 percent more of their revenue from personalization than their slower-growing counterparts, evidence that the value of getting personalization right – or wrong – is multiplying. Deeming it a business necessity, the study reveals that roughly 70 percent of consumers consider personalization a basic expectation – understood
- [What is Augmented Data Quality, and Why Does it Matter?](https://www.redpointglobal.com/blog/what-is-augmented-data-quality-and-why-does-it-matter/) - What is augmented data quality? Augmented data quality, at a basic level, simply means augmenting human and/or automated processes with AI/ML-driven models and rules to obtain insights and capabilities that are otherwise beyond reach. The core of augmentation, in the context of data quality, is to take a known and understood process and discern where
- [Get Real-Time with Real Time AI Marketing](https://www.redpointglobal.com/blog/get-real-time-with-real-time-ai-marketing/) - Consumers move fast and act fast. If your marketing can’t keep up, your business performance will suffer. Today, more than ever before, the pace of marketers needs to match the cadence of the customer. Marketers no longer have time to launch performance-oriented campaigns and wait weeks to see results and then optimize. They need to
- [Show Me: The Importance of Proving Out a CDP Use Case](https://www.redpointglobal.com/blog/show-me-the-importance-of-proving-out-a-cdp-use-case/) - The need to separate hype from reality was highlighted by Missouri U.S. Congressman Willard Vandiver in 1899 when he said “…Frothy eloquence neither convinces nor satisfies me. I am from Missouri. You have got to show me." This is still true today, particularly for enterprises actively exploring customer data platforms (CDPs) to center their martech
- [Unleashing the Power of AI: A New Era for Health Plans](https://www.redpointglobal.com/blog/unleashing-the-power-of-ai-a-new-era-for-health-plans/) - The time has come for health plans to leverage AI to reimagine their relationships with members, enhance operational efficiency and secure a sustainable competitive advantage.
- [Redpoint In Situ, Perfect Data, in Real Time, in Your Own Security Perimeter](https://www.redpointglobal.com/blog/redpoint-in-situ-perfect-data-in-real-time-in-your-own-security-perimeter/) - Poor data quality is a universal problem that impacts nearly every company today. Whether the aim is to deliver a consistently relevant customer experience for millions of customers, or to execute internal processes without error, clean data is essential for business operations. But achieving exceptional data quality across systems, sources, departments, stakeholders and geographies is
- [Drive Transformative Change with IoT](https://www.redpointglobal.com/blog/drive-transformative-change-with-iot/) - Even without a clear understanding of exactly how Internet of Things (IoT) works, savvy retail consumers have a cursory understanding that the use of sensors and RFID technology are on the rise. For instance, consumers have likely noticed how easy it is to track product delivery. They may not know that a behind-the-scenes combination of
- [Keep Younger Generations in Play with Personalization](https://www.redpointglobal.com/blog/keep-younger-generations-in-play-with-personalization/) - For those of us still enduring cold and snow, the start of baseball’s spring training is supposed to signal that we’ve turned the corner and are rapidly approaching warmer days. The lockout delayed things a few weeks, but owners and players finally settled their differences, and the fields will soon be humming with preparations for
- [A Personalized Customer Experience (CX) Delivers Loyalty](https://www.redpointglobal.com/blog/a-personalized-customer-experience-cx-delivers-loyalty/) - According to a recent Monetate survey, 93 percent of companies with an advanced personalization strategy experienced revenue growth in 2018, and 77 percent of businesses that exceeded their revenue goals had a documented personalization strategy in place. This is solid attestation that customers reward personalization with wallet share; in a Segment report, 44 percent of consumers said that they
- [3 Things You Need to Get the Most Out of a Data Lake](https://www.redpointglobal.com/blog/3-things-you-need-to-get-the-most-out-of-a-data-lake/) - Most organizations understand that in order to compete in business, you need to understand your customer and provide the personalized experience that they have come to expect from brands. Brands are no longer simply competing based on products or services, they are directly competing on customer experience. In order to deliver a personalized experience, many
- [Using Predictive Marketing to Demystify AI and Machine Learning](https://www.redpointglobal.com/blog/using-predictive-marketing-to-demystify-ai-and-machine-learning/) - Artificial Intelligence (AI) and machine learning (ML) have been shiny objects for marketers for the past several years. Chief marketers, or their CEOs, have demanded to have it—without fully grasping what “it” is. Over that same time frame, marketers have been deluged with ever-expanding sources of customer data, leading data-driven marketing to shift from being humdrum to being as sexy as branding. If data-driven marketers want to be true A-listers, though, they
- [Secure Centralized Marketing Benefits Even with a Decentralized Marketing Org](https://www.redpointglobal.com/blog/secure-centralized-marketing-benefits-even-with-a-decentralized-marketing-org/) - Deciding whether a centralized or decentralized marketing structure is the right approach for a business often comes down to which of the respective benefits are deemed more important. A centralized structure, usually defined as one with a single marketing team, is often more efficient and cost-effective. Conversely, a decentralized structure with different teams reporting into
- [Algorithmic Optimization and the Magic of AML](https://www.redpointglobal.com/blog/algorithmic-optimization-and-the-magic-of-aml/) - Editor’s Note: This is the second in a two-part blog series on automated machine learning (AML), broadly defined as the automation of the process of applying machine learning to real-world problems. The first blog in this series explored the current state of the market for developing predictive assets to improve business performance. In continuing our
- [Wave a Magic Wand: What Can You Accomplish with Perfect Data?](https://www.redpointglobal.com/blog/wave-a-magic-wand-what-can-you-accomplish-with-perfect-data/) - In the nascent days of mass marketing, someone somewhere thought it was a brilliant idea to address a mailer to “Jane Doe, or Current Resident.” The thought was that by hedging their bet, the communication wasn’t going to waste. I bring this up both to show how far the industry has come in terms of
- [Untapped Potential: In Every Industry, IoT is a Natural Fit](https://www.redpointglobal.com/blog/untapped-potential-in-every-industry-iot-is-a-natural-fit/) - As a bridge between the physical and digital worlds, it is no surprise that the Internet of Things (IoT) is gaining traction as a foundational technology, the martech space included. In a previous Redpoint blog post on the merits of including IoT in a Golden Record, one key reason for doing so was the economic
- [A Composable CDP is NOT Just Reverse ETL](https://www.redpointglobal.com/blog/composability-is-not-just-reverse-etl/) - The popularity of the cloud data warehouse is a major reason why reverse ETL is now marketed as a CDP. But beware, reverse ETL does not deliver full CDP capabilities.
- [Segment of One: Fact vs. Fiction](https://www.redpointglobal.com/blog/segment-of-one-fact-vs-fiction/) - A wide gap between strategy and execution as they pertain to the concept of “segment of one” marketing allowed a fair amount of misunderstanding to materialize around the approach. As a strategy, segment of one loosely translates to the delivery of a personalized customer experience (CX). On the execution side, however, operational marketers hear “segment
- [Hit a Personalization Home Run with a Five-Tool Solution](https://www.redpointglobal.com/blog/hit-a-personalization-home-run-with-a-five-tool-solution/) - With baseball season finally here after a long winter, our attention at long last returns to the field and the exciting exploits of the “five-tool” players. The description applies to the complete ballplayer, one who excels at baseball’s five primary, distinct skills (hit, hit for power, run, throw, field). Surprisingly, there are not as many
- [Why Data Veracity is the Foundation for a Personalized Customer Experience](https://www.redpointglobal.com/blog/why-data-veracity-is-the-foundation-for-a-personalized-customer-experience/) - At first glance, there is a seeming disconnect between the rising volume of consumer data and the ability of marketers to use data to create a personalized customer experience. With the many signals about buying patterns, preferences, and transactions that consumers provide at every omnichannel touchpoint, it appears the consumer is handing marketers everything they
- [Combat Message Fatigue with Personalization](https://www.redpointglobal.com/blog/combat-message-fatigue-with-personalization/) - This year marks a watershed moment in the history of digital advertising. According to eMarketer, digital ad spend is estimated to surpass traditional ad spend for the first time (a record $130 billion digital spend representing 52 percent of the total ad buy). It’s easy to understand why since Americans spend more than six hours
- [Data Quality: The Missing Ingredient in Most Composable CDPs](https://www.redpointglobal.com/blog/data-quality-the-missing-ingredient-in-most-composable-cdps/) - A composable CDP is meant to achieve less complexity, greater agility, greater ROI at a low cost. Much of that is lost when you entrust core functions of the CDP to multiple vendors.
- [Streamline Your Marketing Stack with a Modern IT-Marketing Partnership](https://www.redpointglobal.com/blog/streamline-your-marketing-stack-with-a-modern-it-marketing-partnership/) - The partnership between IT and marketing is continually evolving, making it difficult to pinpoint well-defined roles for the two organizations. Is marketing meant to execute on IT strategy with IT taking the reins over building the martech stack? Or is IT more an enabler of a vision and strategy set by marketing? Figuring out the
- [AI and Machine Learning – Analogous, Not Equal](https://www.redpointglobal.com/blog/ai-and-machine-learning-analogous-not-equal/) - The abundance of industry insiders using the terms AI and machine learning interchangeably is a chief cause of confusion about these two complex, interrelated topics. Generally, AI is a superset of algorithms, and machine learning is a subset of that. Simply put, AI encompasses any system that can take an action based on rules, as
- [3 Reasons Brands Need a Customer Data Platform Right Now ](https://www.redpointglobal.com/blog/3-reasons-brands-need-a-customer-data-platform-right-now/) - Customer data platforms (CDPs) are designed for one purpose: to unify customer data across functional and channel-specific data silos into an always-on, always processing customer profile available throughout the enterprise. Many IT departments have had this capability for decades, but CDPs add the twist of making the unified data easily available to business users. This
- [Are You Solving the Right Big Data Problem?](https://www.redpointglobal.com/blog/are-you-solving-the-right-big-data-problem/) - Marketers and chief data officers must contend with ever-growing volumes of data in their day-to-day lives. This truth has resulted in “big data” morphing from a buzzword into an undisputed fact of modern corporate life. Between consumer-generated data and business-generated data, the sheer amount of data generated and collected worldwide has exploded. Recent research from
- [Are You Focused on Identity Resolution? You Should Be.](https://www.redpointglobal.com/blog/are-you-focused-on-identity-resolution-you-should-be/) - The modern consumer is more connected and has more information at their fingertips than at any other point in history. Consumers can now interact with brands through dozens of potential channels, including online sources like social media, banner ads, and the company website, as well as offline sources such as billboards, the call center, and
- [What Is a Customer Data Platform? And Why Do You Need One?](https://www.redpointglobal.com/blog/what-is-a-customer-data-platform-and-why-do-you-need-one/) - The modern customer experience is fragmented despite our lofty goals of providing a seamless experience, complicating the ability of brands to effectively meet customer expectations regardless of channel or device. This fragmentation has become more apparent as customers are connected to more information than ever before, enabling them to decide when and where to interact
- [Customer Data Platforms and the New Omnichannel Journey](https://www.redpointglobal.com/blog/customer-data-platforms-and-the-new-omnichannel-journey/) - The relationship between brands and consumers has shifted. Where once brands could define the message and pre-determine the pathway of the customer journey, the consumers’ embrace of multiple devices as interaction points has eliminated the simple journey model. The journey is still a real requirement to build and understand, but now it is a multi-dimensional,
- [4 Critical Tips for Data Quality Excellence](https://www.redpointglobal.com/blog/4-critical-tips-for-data-quality-excellence/) - The average enterprise no longer lacks for data. According to Northeastern University, around 2.5 exabytes of data is generated per day. If anything, this means that companies have the opposite problem – they now face a deluge of data points every minute of every day. As a result, the debate has shifted to whether the right
- [What Does It Take to Build a “Customer-Obsessed” Business?](https://www.redpointglobal.com/blog/what-does-it-take-to-build-a-customer-obsessed-business/) - The modern customer is always-on and always addressable, which makes them empowered in ways previous generations of consumers never were. This largely stems from the substantial number of devices the average consumer uses—3.64 per digitally connected consumer, according to Global Web Index—which means that it’s likely your customer is switching between multiple devices throughout the
- [Why Data Quality is the Key to Business Analytics Success](https://www.redpointglobal.com/blog/why-data-quality-is-the-key-to-business-analytics-success/) - Business analysts are increasingly critical in the modern data-driven economy. They determine market trends, analyze performance data, and even present insights to executives that will help direct the future of the company. And as the world becomes even more data-driven, it becomes vitally important for business and data analysts to have the right data, in
- [The Consumerization Of Healthcare: Embracing A Retail Mindset](https://www.redpointglobal.com/blog/the-consumerization-of-healthcare-embracing-a-retail-mindset/) - In an era where customers are always-on and always addressable, it’s time to drive customer engagement in fundamentally new ways. If customers don’t see value and contextually relevant communications from your brand, they will become disengaged—never purchasing, limiting usage, or leaving sooner. Retail marketers understand this, and have largely focused on engaging through the channels
- [6 Ways to Up Your Cred as a Data-Driven Marketer](https://www.redpointglobal.com/blog/6-ways-to-up-your-cred-as-a-data-driven-marketer/) - Nearly two thirds of CMOs admit that “they have a long way to go in using big data properly,” according to The CMO Council. Data will continue to play a pivotal role in delivering contextually relevant experiences to customers who are always on and readily addressable. But there remain significant opportunities to improve data-driven marketing
- [Understanding the Differences Among First-, Second-, and Third-Party Data](https://www.redpointglobal.com/blog/understanding-the-differences-among-first-second-and-third-party-data/) - In many ways, the collection, management, and use of data is a central activity in the modern world. Certainly, it is the foundation of today’s marketing, and the partnership between marketers and database experts grows increasingly closer year after year. That’s why it’s extremely important for marketers -- and their audiences – to understand the
- [CDP Myths Debunked: More Than Just Another Data Platform](https://www.redpointglobal.com/blog/cdp-myths-debunked-more-than-just-another-data-platform/) - The standard definition of a customer data platform (CDP) invites some misconceptions, primarily because the definition put forth by the Customer Data Platform Institute in 2013 doesn’t really address business value. The Institute defines a CDP as a “packaged software solution that creates a persistent, unified customer database that is accessible to other systems.” If
- [Demise of the DMP, Long Live the CDP](https://www.redpointglobal.com/blog/demise-of-the-dmp-long-live-the-cdp/) - The Data Management Platform (DMP) is like a once dominant golfer now retired to the Senior PGA Tour. While there is still a time and place for the elder statesmen to show off their considerable skills, it is with far less fanfare than when they competed at the highest level. The customer data platform (CDP),
- [Top 10 Benefits of Rules-Based Orchestration](https://www.redpointglobal.com/blog/top-10-benefits-of-rules-based-orchestration/) - There is not a single multinational company thriving today that would deploy an integrated supply chain system that failed to account for volatility, disruption, and consumer demands for immediacy in the delivery of customized products and services. Putting the right product at the right time with the right price in front of a customer is
- [What is Customer Lifetime Value (CLV)?](https://www.redpointglobal.com/blog/what-is-customer-lifetime-value-clv/) - What is customer lifetime value (CLV)? According to the Economic Times, CLV is the “present value of the future cash flows or the value of business attributed to the customer during his or her entire relationship with a company.” In this calculation, customer lifetime value can be understood as the revenue generated by a customer,
- [What is Customer-Centricity?](https://www.redpointglobal.com/blog/what-is-customer-centricity/) - What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organization to understand customers’ situations, perceptions, and expectations. It “demands that the customer is the focal point of all decisions related to delivering products, services, and experiences to create customer satisfaction, loyalty and advocacy.” Conceptually, customer-centric is easy to comprehend.
- [What is Automated Machine Learning?](https://www.redpointglobal.com/blog/what-is-automated-machine-learning/) - Definition: Automated machine learning (AML) automates the process of applying machine learning to real-world problems. AML covers the complete pipeline from the raw dataset to the deployable machine learning model. The high degree of automation in AML allows non-experts to make use of machine learning models and techniques. (Wikipedia) This two-part blog series will examine
- [What Does Real Time Mean to You?](https://www.redpointglobal.com/blog/what-does-real-time-mean-to-you/) - The definition of real time in the context of marketing varies by use case. For a retailer implementing a buy online, pick up in-store (BOPIS) model, real time could mean engaging with a customer with a personalized message or offer within five minutes of the online transaction. For a web services company, real time will
- [The New-Look Customer Experience in 2022: First-Party Data & Omnichannel will Drive Innovation](https://www.redpointglobal.com/blog/the-new-look-customer-experience-in-2022-first-party-data-omnichannel-will-drive-innovation/) - At the beginning of 2021, there was a lot of speculation about what a “new normal,” if there is such a thing, would look like as the world began to emerge from the depths of the pandemic. Questions included whether digital-first customer behaviors would continue, if employees would return to an office environment, and whether
- [The Sky is the Limit with AI and Machine Learning: Capitalize on the Moment of Interaction](https://www.redpointglobal.com/blog/the-sky-is-the-limit-with-ai-and-machine-learning-capitalize-on-the-moment-of-interaction/) - This is the second blog in a two-part series that explores how to use advanced digital technologies to create revenue lift. Part one examines the transformative power of embedded AI and machine learning to engage with a customer with a personalized customer experience in the context and cadence of an omnichannel journey. A previous blog
- [Segmentation is Evolving, But Data-Driven Insights are Here to Stay](https://www.redpointglobal.com/blog/segmentation-is-evolving-but-data-driven-insights-are-here-to-stay/) - In the world of real-time, personalized customer experiences that drive revenue, it is fashionable to think of segmentation as a relic of a bygone era, kicked to the dustbin of history by the concept of one-to-one marketing. While it is true that customers expect omnichannel personalization and for brands to recognize them as individuals with
- [The Art of Listening in Mastering Omnichannel Marketing](https://www.redpointglobal.com/blog/the-art-of-listening-in-mastering-omnichannel-marketing/) - The traditional customer buying journey or path-to-purchase followed a mostly linear track. A customer considered several brands, narrowed choices through an evaluation phase, and ended up buying a product in-store or online. Marketers mostly followed suit with a funnel-like engagement strategy that viewed each touchpoint or customer interaction through a transactional lens. A linear, static
- [Machine Learning Misconceptions, Dispelled](https://www.redpointglobal.com/blog/machine-learning-misconceptions-dispelled/) - There are many misconceptions about machine learning and artificial intelligence (AI). One prevalent misconception is that the terms are interchangeable. We’ve dispelled this notion in a previous blog. Machine learning is a subset of AI. Self-driving cars provide a good illustration of the differences between the two. Autonomous vehicles require hardware for sense-and-control, software to
- [Is Your Marketing Platform Ready for Prime Time?](https://www.redpointglobal.com/blog/is-your-marketing-platform-ready-for-prime-time/) - With few exceptions, marketing technologies have fallen short of being enterprise-grade technology capable of driving revenue and innovative customer experiences. The rise of software-as-a-service (SaaS) applications helped contribute to this gap, creating a mindset that the enterprise could piecemeal and outsource marketing functionality to a public cloud, chasing one channel at a time. Another reason
- [Identity Resolution and its Effect on CX](https://www.redpointglobal.com/blog/identity-resolution-and-its-effect-on-cx/) - One of the definitions of the word “identity” is the distinguishing character or personality of an individual. Since the beginning of advertising, brands and marketers have tried to arrive at the core of this definition in their marketing efforts to achieve what many consider the holy grail of marketing, true one-to-one personalization. Since the onset
- [How Does Better Identity Resolution Help Banks Deliver a World-Class Customer Experience?](https://www.redpointglobal.com/blog/how-does-better-identity-resolution-help-banks-deliver-a-world-class-customer-experience/) - Banks face more competition from more directions than ever, with their toughest opponents often newcomers focused relentlessly on a digital customer experience. These newcomers also lack the legacy technologies of traditional banks, which has allowed them to be fast-moving and customer-centric in a way that many legacy financial institutions have lagged. This is despite the
- [Here’s Why Householding Matters for a Seamless Customer Experience (CX)](https://www.redpointglobal.com/blog/heres-why-householding-matters-for-a-seamless-customer-experience-cx/) - Like an unexpected detour that brings a driver down unfamiliar roads, a customer journey often has stops and starts that brands may not have anticipated but still need to prepare for. The dynamics of a household present an example familiar to marketers who may suddenly find the degree of difficulty raised a notch for presenting
- [The 2024 Redpoint Crystal Ball: A Need to Ignite Customer Data Sparks Four Key Trends](https://www.redpointglobal.com/blog/the-2024-redpoint-crystal-ball-a-need-to-ignite-customer-data-sparks-four-key-trends/) - In reading the tea leaves of a Gartner survey on business strategy, it seems likely that in 2024 organizations will prioritize igniting their customer data in pursuit of revenue, but doing so cost-effectively, finding ways to innovate while maximizing their existing investments. In the 2023 Gartner CMO spend and Strategy Survey, 75 percent of CMOs
- [Drive Revenue and Reduce Costs with a Customer 360](https://www.redpointglobal.com/blog/drive-revenue-and-reduce-costs-with-a-customer-360/) - Editor’s Note: Redpoint Global recently connected with Ed Scrivani, Chief Operating Officer at Munvo, to discuss why organizations should be interested in developing a Customer 360. Ed touched on some key considerations and challenges in building a Customer 360, the steps to take, and some tangible use cases. This is an edited version of the
- [Let's Get Back to CDP Basics](https://www.redpointglobal.com/blog/back-to-cdp-basics/) - CDP confusion is everywhere—let’s get back to basics. See how Redpoint helps marketers unlock real customer understanding with clean, unified data.
- [Superior Data Quality and the Role of a Customer Data Platform](https://www.redpointglobal.com/blog/data-quality-and-role-of-cdp/) - When the goal is to make data-driven decisions, data quality becomes paramount. A CDP can help customers trust that their customer data is accurate, updated and ready for business use.
- [For Marketing to Drive Revenue, Say Goodbye to Lists Forever](https://www.redpointglobal.com/blog/for-marketing-to-drive-revenue-say-goodbye-to-lists-forever/) - Closing the customer experience gap while transforming marketing into a mission-critical enterprise is a matter of both strategy and execution. Marketing must accept that organizing activities around a product line, the calendar, batch and blast processes, or any strategy not directly attuned to the customer will fail to provide a personalized customer experience that provides
- [Evolution of the Customer Experience and the Role of Data](https://www.redpointglobal.com/blog/evolution-of-the-customer-experience-and-the-role-of-data/) - Customers have the power in today’s competitive marketplace. Traditional loyalty measures no longer apply; instead, consumers are loyal to the brand that provides the best customer experience. In one recent study, 80 percent of customers indicated that they prefer brands that offer personalized experiences. Moreover, customers who find personalized experiences very appealing are 10 times more likely
- [SaaS vs. PaaS in the Pursuit of Perfected Data](https://www.redpointglobal.com/blog/saas-vs-paas-in-the-pursuit-of-perfected-data/) - For a hands-on marketer intent on delivering personalized, next-best actions at scale, the difference between software-as-a-service (SaaS) and platform-as-a-service (PaaS) may seem academic. Whichever delivers customer data to the marketer in the time and condition needed to run effective campaigns is their top concern; upstream technical details are secondary. If both SaaS and PaaS solutions
- [The Cloud Advantage: Control Your Own Security Perimeter](https://www.redpointglobal.com/blog/the-cloud-advantage-control-your-own-security-perimeter/) - December is a popular month for year-end lists and ‘best of’ compilations. One list that no company wants to appear on, though, is a year-end summation of the worst data breaches. A cloud storage company, a Fortune 500 financial services company, and Facebook are among the half dozen companies that make the Security Boulevard list
- [Clear the Hurdles for a Personalized Customer Experience](https://www.redpointglobal.com/blog/clear-the-hurdles-for-a-personalized-customer-experience/) - Providing a hyper-personalized experience for the always-on, continuously connected consumer across the complete customer lifecycle is the holy grail for a modern marketer. But a seemingly endless number of channels and touchpoints, multiple shared devices, and the customer expectation for immediacy present personalization challenges that are often beyond the capabilities of all but the most
- [Cadence of the Customer and the Corner Store Experience](https://www.redpointglobal.com/blog/cadence-of-the-customer-and-the-corner-store-experience/) - Henry Ford’s famous quote about customers being allowed to have a car painted any color they want as long as it’s black describes some marketers’ approach toward personalization. For this type of marketer, every customer can have a personalized customer experience – as long as it’s an ad on Facebook, a direct mail piece sent
- [Avoid a Customer “Break Up” this Valentine’s Day](https://www.redpointglobal.com/blog/avoid-a-customer-break-up-this-valentines-day/) - In grade school these days, Valentine’s Day card distribution is an egalitarian exercise. Children who wish to hand them out are usually asked to give one to every classmate. To spare hurt feelings, no one is left out. A one-size-fits-all approach, while sound policy for the classroom, is not conducive for brands trying to establish
- [A Superior Customer Experience (CX) Transcends Marketing](https://www.redpointglobal.com/blog/a-superior-customer-experience-cx-transcends-marketing/) - For years, a prevailing thought was that a superior customer experience began at the store. It’s where a brand’s identity took shape, formed by knowledgeable, friendly and experienced associates trained to put the customer first. As commerce moved online, the website was viewed – at least initially – as a complementary experience, its unmatched convenience
- [4 Steps to More Efficient Data Preparation](https://www.redpointglobal.com/blog/4-steps-to-more-efficient-data-preparation/) - Data preparation has long been one of the most time-consuming tasks in data management. Today, 80 percent of data scientists spend more time preparing data than analyzing it. But you can make data preparation far simpler and less painful than it has traditionally been. This post presents four well thought out streamlined data preparation steps,
- [3 Top Identity Resolution Use Cases for Marketers](https://www.redpointglobal.com/blog/3-top-identity-resolution-use-cases-for-marketers/) - Identity resolution capabilities are increasingly critical in an age where consumers leverage multiple devices and multiple channels to interact with brands. Only a few years ago, Global Web Index found that digital consumers own 3.64 connected devices each. Each of these devices represents another engagement touchpoint for the average consumer, and it’s common for brands
- [Advanced Personalization: Complex Yes, Complicated No](https://www.redpointglobal.com/blog/advanced-personalization-complex-yes-complicated-no/) - Consumers increasingly demand personalized experiences across all channels, and will look elsewhere if a brand fails to deliver. In the recent Harris Poll survey commissioned by Redpoint, 43 percent of consumers expect a brand to know they are the same customer across all touchpoints, and 63 percent say they consider personalization a standard service. In
- [What is Persistent Key Management?](https://www.redpointglobal.com/blog/what-is-persistent-key-management/) - A common allied WWII cipher was to combine a numerical alphabet code with a key word, known only to the message recipient. To crack the code, the enemy would need to have the key word in addition to deciphering the code itself. The key word, for obvious reasons, would change frequently, hopefully leaving the enemy
- [Spread Holiday Cheer with a Frictionless Omnichannel Customer Experience](https://www.redpointglobal.com/blog/spread-holiday-cheer-with-a-frictionless-omnichannel-customer-experience/) - Major retailers bracing for a more difficult holiday shopping season due to inflation and rising interest rates are pulling out all the stops to reach customers who need to spread out their holiday budget. Target and Walmart are among major retailers who have started or will start holiday programs the first week of the month
- [The Retailer Roadmap for Personalizing CX While Reducing Costs](https://www.redpointglobal.com/blog/the-retailer-roadmap-for-personalizing-cx-while-reducing-costs/) - An Accenture report on the state of retail highlights the gap between how consumers derive value from brands and where brands are in their ability to meet elevated consumer expectations for digital-first experiences. Drawing on previous research findings that showed a 169 percent increase in ecommerce purchases from new or low-frequency online shoppers since the
- [Synthetic Data in Marketing, Acceleration of a Personalized Customer Experience (CX)](https://www.redpointglobal.com/blog/synthetic-data-in-marketing-acceleration-of-a-personalized-customer-experience-cx/) - Let’s say you had some time on your hands and for some reason decided to create a machine learning algorithm that could count the oranges on an orange tree. Far-fetched? Not according to data scientists who published “Fruit Counting Based on Deep Simulated Learning.” Welcome to the world of synthetic data, which is now in
- [How Does Your CDP Handle Data Transformations?](https://www.redpointglobal.com/blog/how-does-your-cdp-handle-data-transformations/) - Everyone agrees that the secret to great customer experience is great customer data. There is less agreement, however, on the precise steps that need to be taken to ensure customer data is fit-for-purpose. Poll a few multichannel marketing hub (MMH) or customer data platform (CDP) vendors about how they handle data transformations, and you will
- [Redpoint Secures ISO 27001 Certification](https://www.redpointglobal.com/blog/redpoint-secures-iso-27001-certification/) - Redpoint Global recently received its ISO 27001 certification for 2023. The certification, issued by ISOQAR, demonstrates that Redpoint has implemented and maintains robust information security controls and processes to protect the confidentiality, integrity, and availability of its customers' information assets. ISO 27001 is the most widely recognized international standard for ISMS. By holding ISO 27001
- [The Power of Email in Patient Engagement: 5 Key Benefits](https://www.redpointglobal.com/blog/the-power-of-email-in-patient-engagement-5-key-benefits/) - Even with the transition from multichannel to omnichannel communication, email still remains at the heart of patient engagement. Email addresses are individual identifiers and are crucial data points in the single patient view. Let's explore how the email channel can deliver key benefits to your patient engagement strategy. 1. Patients Prefer Email Communication Despite its
- [What is Customer Data Debt?](https://www.redpointglobal.com/blog/what-is-customer-data-debt/) - What is customer data debt? The simple definition is the amount of money required to fix data problems. Natural follow-up questions are what data problems, and how did they happen? As the word debt implies, the problems — lack of data quality, governance, security, repeatable processes and a lack of data standardization – can be
- [First-Party Data: Transforming Insights into Action](https://www.redpointglobal.com/blog/first-party-data-transforming-insights-into-action/) - In the IDC FutureScape “Future of Customers and Consumers” survey, brands were asked at which part of a customer journey do they collect the most data to help shape customer experience. Not surprisingly, most data are collected after a brand has established a relationship with a customer (i.e., customer support, loyalty programs, renewals, etc.). Yet
- [Consumers Take the Pulse of Personalized Healthcare](https://www.redpointglobal.com/blog/consumers-take-the-pulse-of-personalized-healthcare/) - Healthcare consumers increasingly favor digital channels of communication with their providers and insurance plans, but the convenience of digital interactions has not lessened the expectation that caregivers demonstrate an understanding of them as an individual, beyond basic patient data, across a healthcare journey. An expectation for seamless, personalized experiences across digital and physical channels is
- [Take the Fast Lane to Innovation with a Fully Integrated Composable CDP](https://www.redpointglobal.com/blog/take-the-fast-lane-to-innovation-with-a-fully-integrated-composable-cdp/) - Rising interest in a composable martech architecture is due in part to organizations demanding greater flexibility to respond to rapid market innovations, such as generative AI. When the need for continuous innovation aligns with use cases for delivering exceptional customer experience, the concept of composability might specifically refer to an integrated, composable customer data platform
- [Your Customers Are Global, is Your CDP?](https://www.redpointglobal.com/blog/your-customers-are-global-is-your-cdp/) - In our global economy, organisations that work directly with end customers need to know everything there is to know about a customer in order to deliver a personalised customer experience (CX) - and that knowledge cannot be limited by country borders. Many customers leave data footprints around the world. A retailer may have a customer
- [Why Trust Unlocks a Superior Customer Experience (CX) and Builds Brand Equity](https://www.redpointglobal.com/blog/why-trust-unlocks-a-superior-customer-experience-cx-and-builds-brand-equity/) - When a journalist agrees to protect the anonymity of an “off the record” source, it is a code of honor between the two parties. In providing information under the terms, a source extends a level of trust, and a reporter’s reputation rests on honoring the agreement. To a reporter, protecting the relationship is a sacred
- [Here’s What You Need to Consider When Choosing a Customer Data Platform (CDP)](https://www.redpointglobal.com/blog/heres-what-you-need-to-consider-when-choosing-a-customer-data-platform-cdp/) - According to IDC, the worldwide customer data platform (CDP) market is expected to reach $5.7 billion by 2026, up from $2 billion in 2022, with the growth rate attributed to customer experience (CX) being a top business driver for brands transforming into digital-first businesses. The reason CX is a top business driver is because personalized
- [Healthcare Providers' Path to Sustainable Patient Acquisition](https://www.redpointglobal.com/blog/healthcare-providers-path-to-sustainable-patient-acquisition/) - Patient acquisition via word of mouth or walk-ins are nearly as antiquated as the midnight house call from the neighborhood pediatrician. Personalized outreach, search engine optimization, a regular cadence of new content and a focus on a holistic patient journey from pre-care to post-care are among the modern acquisition initiatives that are taking on greater
- [A Technology Primer: MDM vs. CDP](https://www.redpointglobal.com/blog/a-technology-primer-mdm-vs-cdp/) - Editor's Note: This is a guest blog from Diptesh Singh, Cognizant Data Management, Governance & Privacy Practice Lead There is a lot of confusion in the IT and MarTech space about the differences between a Master Data Management (MDM) solution and a Customer Data Platform (CDP). As a Practice Lead with Cognizant for Data Management,
- [What Can a Fully Integrated CDP Do for You? Exploring Value Creation with the Redpoint CDP](https://www.redpointglobal.com/blog/what-can-a-fully-integrated-cdp-do-for-you-exploring-value-creation-with-the-redpoint-cdp/) - With Redpoint, customers find value and prove ROI through improved data quality, segmentation and activation.
- [A Complete, Robust CDP Does More than Unify and Democratize Data](https://www.redpointglobal.com/blog/a-complete-robust-cdp-does-more-than-unify-and-democratize-data/) - The CDP Institute defines a customer data platform (CDP) as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” That’s a somewhat broad definition, which permits any vendor with a data management strategy to lay claim to the CDP mantle, even if they’re referring to a combination of tools
- [Why a CDP + CRM is the Right Prescription for Pharma & Life Sciences](https://www.redpointglobal.com/blog/why-a-cdp-crm-is-the-right-prescription-for-pharma-life-sciences/) - According to an EPG Health survey, pharma companies have major challenges when it comes to digital engagements with healthcare professionals (HCPs), a designation that includes physicians, nurses, pharmacists and other healthcare providers. A majority of pharma companies (77 percent) say they face a major difficulty providing real value, and 63 percent struggle to provide an
- [Shine a Light on Customer Retention](https://www.redpointglobal.com/blog/shine-a-light-on-customer-retention/) - In November I purchased some outdoor Christmas lights from a specialty online retailer you likely know. My house and yard decorations looked pretty good (humble brag), but the more than 100 emails I received from the retailer in the roughly two months between the purchase and mid-January left me questioning whether the festive scene was
- [Changing Customer Behaviors Open New DTC Doors](https://www.redpointglobal.com/blog/changing-customer-behaviors-open-new-dtc-doors/) - The U.S. Department of Commerce study hit like a thunderbolt. In March and April, coinciding with the first eight weeks of the pandemic shutdown, U.S. ecommerce as a percentage of overall retail sales increased more than it had in the previous 10 years. As the chart shows, from 2009 until February, ecommerce rose 10.4 percentage
- [5 CDP Pitfalls Retailers Need to Avoid](https://www.redpointglobal.com/blog/5-cdp-pitfalls-retailers-need-to-avoid/) - There’s an old saying about failing to plan is the same as planning to fail. There are many things that can potentially go sideways and you need to account for as many as you can. The same rule of thumb applies to retailers building a customer data platform (CDP) who need to be aware of
- [A Customer Data Platform (CDP): The Hidden Gem in Your MarTech Stack](https://www.redpointglobal.com/blog/a-customer-data-platform-cdp-the-hidden-gem-in-your-martech-stack/) - Asked one time about the staying power of the Grateful Dead despite the band never having had a No. 1 single (and only one Top 10), singer and guitarist Jerry Garcia likened the deep, lasting devotion of the “Deadheads” to …. licorice. “Not everyone likes black licorice,” he said. “But the people that do really,
- [Navigate Digital CX Using First-Party Data as Your Guiding Star](https://www.redpointglobal.com/blog/navigate-digital-cx-using-first-party-data-as-your-guiding-star/) - At the outset of World War II, the flagship of a naval force was the super-dreadnought battleship, the lumbering symbol of national might seen as vital for control of the seas. Yet within just a few short years it was nearly obsolete, supplanted by the aircraft carrier as a navy’s true show of strength. The
- [Identity Resolution is a Core CDP Functionality](https://www.redpointglobal.com/blog/identity-resolution-is-a-core-cdp-functionality/) - Identity resolution is the process of finding, cleansing, matching, merging and relating all the disparate signals (martech touchpoints, enterprise systems, databases/lakes) about a customer to produce an accurate, complete and up-to-date view of the customer. It is a fundamental building block for delivering a quality customer experience. Own the Process: Why Data Quality & Identity
- [What Is Data Enrichment?](https://www.redpointglobal.com/blog/what-is-data-enrichment/) - Data enrichment is defined as merging third-party data from an external authoritative source with an existing database of first-party customer data.
- [Be Consistently Relevant with Open-Time Email](https://www.redpointglobal.com/blog/be-consistently-relevant-with-open-time-email/) - In a Dynata Survey sponsored by Redpoint, 70 percent of consumers said they receive mistargeted information at least once a month, with nearly a quarter (24 percent) of those surveyed claiming they receive mistargeted information daily. The problem for brands that send irrelevant communications is that more than half of consumers (51 percent) said that
- [Super Bowl Ad Playbook: First-Party Data Creates Opportunity to Score](https://www.redpointglobal.com/blog/super-bowl-ad-playbook-first-party-data-creates-opportunity-to-score/) - A phantom holding penalty, a slip-and-slide field and a high ankle sprain are the big on-field trending topics after Kansas City’s 38-35 come-from-behind victory over the Philadelphia Eagles in Super Bowl LVII on Sunday. Off-the-field, social media is buzzing with Rhianna’s baby bump, Eagles Coach Nick Sirianni’s tears during Chris Stapleton’s National Anthem performance, and
- [Simplify Complex Customer Journeys with a Single Point of Control](https://www.redpointglobal.com/blog/simplify-complex-customer-journeys-with-a-single-point-of-control/) - Imagine for a moment that you decided to escape the mid-winder doldrums with a cycling tour through the south of France. You begin to investigate travel options, make a few visits to the website and even sign up for a promotional newsletter. Six months out, you book your all-inclusive adventure through a travel company. From
- [You Can’t Have a Data Clean Room without Data Quality](https://www.redpointglobal.com/blog/you-cant-have-a-data-clean-room-without-data-quality/) - It is well understood that customers recognize the enormous value of their personal data. The value exchange holds that customers will provide data to a brand in return for a personalized experience. In a 2022 Dynata customer experience (CX) survey, 59 percent of customers said that receiving personalized offers, discounts or perks was one of
- [There’s a Model for That: Machine Learning for the (Business) Win](https://www.redpointglobal.com/blog/theres-a-model-for-that-machine-learning-for-the-business-win/) - No matter how the metric is defined, the pressure on marketers to meet key goals and prove ROI is increasingly mission critical. Whether acquisition, retention, higher sales, increasing net promotor scores, lifetime value or converting more loyalty members, marketers tend to be more keyed in on the result than the process. In a previous blog,
- [A Personalized Customer Experience (CX) in Banking](https://www.redpointglobal.com/blog/a-personalized-customer-experience-cx-in-banking/) - Switzerland is a leading global centre for the financial sector, known worldwide for its stability, security and reliability within its banking services. This makes it a “safe haven” for many personal and business investors. But like many other global financial institutions, marketers are challenged with legacy systems that are not designed for the modern marketer
- [Use a Golden Record to Enhance Customer Experience (CX)](https://www.redpointglobal.com/blog/use-a-golden-record-to-enhance-customer-experience-cx/) - Like the proverbial dog that catches the car, marketers and business users with access to a customer Golden Record may find themselves wondering what to do with it. After all, it is no small feat to finally have a unified view of a customer, household or another entity across multiple systems and customer accounts that
- [Test & Learn: Make the Most of Augmenting Data Quality](https://www.redpointglobal.com/blog/test-learn-make-the-most-of-augmenting-data-quality/) - In a previous blog post, we explored the purpose for augmenting data quality and outlined how augmentation benefits several parts of the data quality process, with a primary focus on the outcome of delivering a personalized customer experience. To recap, augmenting data quality helps assess the scope and quality of available data across sources to
- [Redpoint Appoints Chief Information Security Officer](https://www.redpointglobal.com/blog/redpoint-appoints-chief-information-security-officer/) - The risk of steep financial penalties and reputational damage make securing customer data a priority for any organization with a brand-consumer dynamic. Security is also top of mind for consumers, who expect brands to safeguard their data, protect their privacy, and honor their permissions for how their personal data is collected, shared, and used. In
- [Kubernetes Takes Hadoop to the Mat: The Rise of Container Management Software](https://www.redpointglobal.com/blog/kubernetes-takes-hadoop-to-the-mat-the-rise-of-container-management-software/) - For a time, Apache Hadoop was almost synonymous with big data. Like Band-Aid for bandage, Google for search and other common genericized trademarks, there was a reason the pairing came very close to taking root before starting to wither on the vine. The Java-based, open-source framework for big data processing was revolutionary when it burst
- [Combat Attrition with Automated Machine Learning (AML)](https://www.redpointglobal.com/blog/combat-attrition-with-automated-machine-learning-aml/) - For brands across industries, there can be as many reasons for customer churn as there are customers. But whether it’s in retail, banking, insurance, telecom, media, or even hospitality, a poor customer experience is a universal indicator for attrition. In a Harris Poll sponsored by Redpoint, 37 percent of consumers said that they will not
- [A Bountiful Harvest: Farm Market iD Drives Better Agribusiness Decision-Making with Redpoint](https://www.redpointglobal.com/blog/a-bountiful-harvest-farm-market-id-drives-better-agribusiness-decision-making-with-redpoint/) - Each year the US agriculture market contributes nearly $1 trillion in economic value to the economy. Even as the industry is being asked to produce more food, it is also faced with less available farmland, increasingly volatile weather, government regulations, trade restrictions and modulating commodity prices. These challenges have given rise to data-driven farm and
- [Data Lake vs. Data Swamp: Why Enterprise-Class Businesses Can’t Afford Bad Data](https://www.redpointglobal.com/blog/data-lake-vs-data-swamp-why-enterprise-class-businesses-cant-afford-bad-data/) - To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every interaction requires brands to move at the cadence of the customer. Until recently, when customer journeys were linear, sequential and consisted of a limited number of channels, a basic customer data platform (CDP) or data lake
- [Tame the Daunting Data Overload with Cognitive Personalization](https://www.redpointglobal.com/blog/tame-the-daunting-data-overload-with-cognitive-personalization/) - Editor's Note: This is a contributed guest blog from Accenture, a Redpoint partner The National Retail Federation (NRF) predicts a rosy 2021. In March, it forecast a year-over-year retail sales growth between 6.5 and 8.2 percent – likely to top 2020’s record growth of 6.7 percent. Online shopping, which increased nearly 22 percent in 2020,
- [There are No Third-Party Shortcuts to Understanding Customers](https://www.redpointglobal.com/blog/there-are-no-third-party-shortcuts-to-understanding-customers/) - The landscape for how marketers engage with customers is undergoing change at a pace unrivaled since the dawn of the internet. That pace is about to quicken, as third-party cookies become a relic of the past – a shortcut for marketers that has been obstructed to the point they are no longer a viable path
- [The Role of a CDP in Multi-Touch Attribution](https://www.redpointglobal.com/blog/the-role-of-a-cdp-in-multi-touch-attribution/) - Multi-touch campaign attribution is an imperfect solution to a vexing problem. Though perhaps better than simpler attribution methods, multi-touch attribution by virtue of its over-the-shoulder rear view will never match, with 100 percent accuracy, an action to a reaction. Some form of multi-touch attribution is needed to understand increasingly complex, multi-touch, multi-channel customer journeys. But
- [Redpoint Global Product Updates: Simplicity, Ease of Use Highlight New Release’s Intelligent Orchestration Capabilities](https://www.redpointglobal.com/blog/redpoint-global-product-updates-simplicity-ease-of-use-highlight-new-releases-intelligent-orchestration-capabilities/) - The saying that “it is always the simple that produces the marvelous” is attributed to 19th century British novelist Amelia Barr. The concept underscores many of the enhancements to two of the three components ­­– Intelligent Orchestration and Automated Machine Learning (AML) – of the rg1 platform released today. This blog will capture many of the
- [The Elevation of Experience: Why a Deep Customer Understanding Matters Even More](https://www.redpointglobal.com/blog/the-elevation-of-experience-why-a-deep-customer-understanding-matters-even-more/) - With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, there has been a lot of discussion about customer experience. There is now, I would argue, consensus that elevating customer experience as a central component of a brand’s promise is a vital competitive differentiator.
- [Brexit and Customer Experience: Coping with Chaos](https://www.redpointglobal.com/blog/brexit-and-customer-experience-coping-with-chaos/) - Disruption and frustration are apt descriptors of the state of affairs in Britain. Another coronavirus lockdown together with the first month apart from the EU single market and customs union has made for a bumpy beginning to 2021. Both forces – the lockdown and the severing of economic integration with the EU – have contributed
- [The Year in Marketing 2020: Lessons Learned](https://www.redpointglobal.com/blog/the-year-in-marketing-2020-lessons-learned/) - As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and an acceleration of digital channels. Three lessons learned immediately spring to mind as I reflect on a rather momentous year that has upended many industries, and has perhaps permanently changed how marketers engage and
- [Prescriptive, Predictive & Insight: Tools for a CDP as a Digital Transformation Engine](https://www.redpointglobal.com/blog/prescriptive-predictive-insight-tools-for-a-cdp-as-a-digital-transformation-engine/) - There is ample confusion in the marketplace about customer data platforms (CDPs) and digital transformation in general. With traditional tag management vendors identifying as CDPs and cloud vendors pushing into the market, the ability to understand differentiation between solutions is complicated. The Redpoint product marketing team recently had a discussion with an analyst who specializes
- [Customer Data Insights and the Single Customer View](https://www.redpointglobal.com/blog/customer-data-insights-and-the-single-customer-view/) - What are customer insights? A standard definition defines customer insights – or customer intelligence – as an interpretation of trends in human behavior to increase the effectiveness of a product or service for a customer and to increase sales. According to a survey from McKinsey, having a deep understanding of customers, which is often referred
- [How to Avoid Data Distortion & Machine Learning Bias](https://www.redpointglobal.com/blog/how-to-avoid-data-distortion-machine-learning-bias/) - While there are many sources and types of errors in your marketing data – data biases or distortions – one common trait is that the data inaccurately reflect either the customer you’re engaging with, or the market you are operating in. When data distortion seeps in, it can be hard to eradicate – in large
- [Embrace Digital Excellence for the “Next Normal”](https://www.redpointglobal.com/blog/embrace-digital-excellence-for-the-next-normal/) - A recent article from the McKinsey customer experience (CX) practice delves into what it calls the “next normal” for customer engagement. It lists three priorities that the authors claim will define CX in the post-pandemic era: digital excellence, dynamic customer insights and safe/contactless engagement. It further postulates that all organizations are actively reorienting business models
- [The New Normal and the Real-Time Imperative](https://www.redpointglobal.com/blog/the-new-normal-and-the-real-time-imperative/) - On March 11, I published a blog in this space on the real-time difference, writing about why it is so important for organizations to move at the cadence of the customer, and how the real-time component plays into the delivery of a personalized customer experience that delivers revenue. Little did I know at the time
- [What is Data Hygiene?](https://www.redpointglobal.com/blog/what-is-data-hygiene/) - Imagine you’re a passenger in a Boeing 767 at an altitude of 41,000 feet when the aircraft runs out of fuel, in large part because of a data hygiene error. If you suddenly stalled out in the clouds midway between Montreal and Edmonton and you knew it was because a refueling calculation that incorrectly converted
- [Building a Blueprint for Real-Time Customer Engagement](https://www.redpointglobal.com/blog/building-a-blueprint-for-real-time-customer-engagement/) - The events of 2020 have emphasized the need for an acceleration of digital customer engagement across all industries. Those without initiatives to build, manage and optimize multi-channel, digital-first infrastructure will find themselves increasingly left behind. As the digital imperative becomes more defined, customers are asking more of the brands they interact with – and near
- [The Demise of the Third-Party Cookie Opens New Methods of Engagement](https://www.redpointglobal.com/blog/the-demise-of-the-third-party-cookie-opens-new-methods-of-engagement/) - Google’s announcement that Chrome will join Firefox and Safari in phasing out third-party cookies by the end of 2021 appears to be the final nail in the coffin in the much anticipated demise of the cookie long used by advertisers, publishers, and marketers to track a user’s activity across websites. Some of the clamor over

## Events

- [Introducing Redpoint Identity Studio](https://event.on24.com/wcc/r/5392537/C9B4AD45170092E52981B5C87B071C86?partnerref=rpg-events)
- [2026 Predictions: Data Readiness for Personalization and AI](https://www.redpointglobal.com/resources/2026-predictions-data-readiness-for-personalization-and-ai/)

## Resources

- [Redpoint Identity Studio](https://www.redpointglobal.com/resources/redpoint-identity-studio/) - Learn how Redpoint Identity Studio resolves customer identities natively in Snowflake with configurable match logic and full data control.
- [How to Choose and Succeed with A CDP](https://www.redpointglobal.com/resources/cdp-selection-guide/) - Most CDPs aren't built to make data ready — and most evaluations never test whether they can. A four-step framework for choosing one that actually delivers.
- [Redpoint Data Readiness Hub - Professional Plan](https://www.redpointglobal.com/resources/data-readiness-hub-professional-plan/) - Get a complete customer 360 fast. The Data Readiness Hub gives you identity resolution, data quality, and AI-assisted segmentation in one Hub.
- [Redpoint and Snowflake: A Winning Combination](https://www.redpointglobal.com/resources/redpoint-and-snowflake-a-winning-combination/) - The composable Redpoint CDP on top of the Snowflake Marketing Data Cloud is the fastest, most flexible way to maximize both customer data value and existing MarTech investments
- [The New Patient Journey: How Hyper-Personalization Fuels Acquisition and Retention for Health System Growth](https://www.redpointglobal.com/resources/the-new-patient-journey-how-hyper-personalization-fuels-acquisition-and-retention-for-health-system-growth/) - Discover how data readiness powers hyper-personalized patient acquisition, retention, and scalable AI driven engagement for healthcare growth.
- [Personalization, For Real: The 3 R's that Turn Promise Into Practice](https://www.redpointglobal.com/resources/customer-experience-personalization-guide/) - Learn the 3 R's framework — Recognition, Relevance, and Right Time — to deliver real personalization at scale. Download the guide.
- [Closing the Context Gap: The New Rules of Enterprise Growth](https://www.redpointglobal.com/resources/closing-the-context-gap-the-new-rules-of-enterprise-growth/) - Learn how to close the context gap with AI, real-time data, and personalization to drive growth, improve CX, and unlock higher ROI.
- [Redpoint for Direct Marketers](https://www.redpointglobal.com/resources/redpoint-for-direct-marketers/) - Optimize direct marketing with Redpoint. Ensure accurate data, target precisely, personalize at scale, and reduce costs for seamless, high-impact campaigns.
- [Data Readiness in the AI Era: Elevating Customer Data for Exceptional Results](https://www.redpointglobal.com/resources/data-readiness-in-the-ai-era-elevating-customer-data-for-exceptional-results/) - Data readiness is critical for AI and CX success. Watch this on-demand webinar to learn how to improve data quality and unlock better business outcomes.
- [Closing the Context Gap in Member Data to Drive Senior Adherence, Satisfaction, and Loyalty](https://www.redpointglobal.com/resources/closing-the-context-gap-in-member-data-to-drive-senior-adherence-satisfaction-and-loyalty/) - See how real-time, contextual data empowers health plans to engage seniors with personalized support that improves access, adherence, and outcomes.
- [Do You Really Know Your Retail Bank Customers?](https://www.redpointglobal.com/resources/do-you-really-know-your-retail-bank-customers/) - Transactions are just the starting point. See why retail banks need unified, real-time customer profiles to drive personalization, reduce churn, and grow relationships.
- [Data Contract Checklist: Your Blueprint for Trustworthy Data](https://www.redpointglobal.com/resources/data-contract-checklist-your-blueprint-for-trustworthy-data/) - Create reliable, trustworthy data with this practical Data Contract Checklist. Learn how to define ownership, quality standards, and usage rules for data products.
- [eCom Ops Podcast | From SEO to AEO: Why Clean Data is the Real AI Strategy](https://www.redpointglobal.com/resources/ecom-ops-podcast-from-seo-to-aeo-why-clean-data-is-the-real-ai-strategy/) - Discover how the shift from SEO to AEO is reshaping eCommerce and why clean, unified data is critical for AI success.
- [Customer Data Readiness: Best Practices for Data Leaders](https://www.redpointglobal.com/resources/data-readiness-for-ai-best-practices-for-data-leaders/) - Ensure your customer data is accurate, trusted, and AI-ready. Use this checklist to assess gaps and build a strong foundation for CX success.
- [2026 Predictions: Data Readiness for Personalization and AI](https://www.redpointglobal.com/resources/2026-predictions-data-readiness-for-personalization-and-ai/) - Discover how data readiness shapes personalization and AI in 2026. Watch this webinar for insights on modern customer data strategies.
- [Video: Predict & Adapt - How Machine Learning Can Optimize the Entire Customer Journey](https://www.redpointglobal.com/resources/video-predict-adapt-how-machine-learning-can-optimize-the-entire-customer-journey/) - Learn how machine learning can predict & adapt to changing trends, behaviors, and responses to every kind of journey by applying it to customer data.
- [Back to Basics | Identity Resolution: The Significance in CX Execution](https://www.redpointglobal.com/resources/back-to-basics-identity-resolution-the-significance-in-cx-execution/) - Watch the video to learn how each CDP component is a crucial building block and why data integrity is key to customer data and customer experience success.
- [The Member-Centric Blueprint: Personalize, Harmonize, and Optimize Engagement & Outcomes](https://www.redpointglobal.com/resources/the-member-centric-blueprint/) - Learn how member-centricity impacts health outcomes, how to close the member experience gap, and how to measure and scale member engagement. Sign up today.
- [The Personalization Framework: Building Blocks for Exceptional Customer Experiences](https://www.redpointglobal.com/resources/webinar-the-personalization-framework-building-blocks-for-exceptional-customer-experiences/) - Learn how CDPs can help you break down data silos, adopt dynamic segmentation, and boost customer loyalty. Watch our webinar today.
- [Back to Basics | Data Observability: The Crucial Role to Effective CDP Operations](https://www.redpointglobal.com/resources/back-to-basics-data-observability-the-crucial-role-to-effective-cdp-operations/) - In the third part in this series, watch the video to learn how each CDP component plays a crucial role in the success of customer data and customer experiences.
- [Charting the Path to a Unified Digital Member Experience](https://www.redpointglobal.com/resources/charting-the-path-to-a-unified-digital-member-experience/) - Attend this webinar to hear industry leaders discuss the challenges and opportunities of delivering a unified digital member experience. Sign up today.
- [Activating First-Party Data in Advertising](https://www.redpointglobal.com/resources/activating-first-party-data-in-advertising/) - Consumer privacy has fundamentally changed the digital advertising landscape. Learn how brands use the Redpoint CDP & first-party data to improve advertising.
- [Harnessing AI for Customer Engagement in Financial Services](https://www.redpointglobal.com/resources/harnessing-ai-for-customer-engagement-in-financial-services/) - Join industry experts as they explore how AI is revolutionizing CX in financial services. Learn more about how to enhance data, build better personas, & more.
- [Healthcare Personalization at Scale: Rising to the Challenge](https://www.redpointglobal.com/resources/webinar-healthcare-personalization-at-scale-rising-to-the-challenge/) - John Wagner, VP, VBC Growth at Lucerna Health, and Beth Pfefferle, VP of Marketing at Redpoint Global, discuss Healthcare Personalization at Scale.
- [What is Data Readiness?](https://www.redpointglobal.com/resources/what-is-data-readiness/) - Learn the true cost of poor data and what it takes to make customer data AI-ready. See six must-have criteria in this quick, insight-packed infographic.
- [Solving Marketing Challenges with a Customer Data Platform](https://www.redpointglobal.com/resources/webinar-solving-marketing-challenges-with-a-customer-data-platform/) - Using a CDP, a retailer has developed an advanced marketing engine that drives significant business results. Watch the webinar today.
- [Transform Your CAHPS Scores with Personalized, Omnichannel Member Engagement](https://www.redpointglobal.com/resources/transform-your-cahps-scores-with-personalized-omnichannel-member-engagement/) - Boost CAHPS scores with Engagys & Redpoint Global using data-driven engagement to enhance satisfaction, trust, and Star ratings for Medicare Advantage plans.
- [The Patient360 Data Activation Framework](https://www.redpointglobal.com/resources/the-patient360-data-activation-framework/) - Discover the 7 steps to personalized, scalable patient engagement with this roadmap built from real-world healthcare experience.
- [The Healthcare ROI Gamechanger](https://www.redpointglobal.com/resources/the-healthcare-roi-gamechanger/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][/et_pb_section]
- [The Customer Experience Gap](https://www.redpointglobal.com/resources/the-customer-experience-gap/) - Learn how marketers' customer experience strategies differ from consumers' expectations. Read our report today.
- [The AI-CX Connection: Why Data Readiness is the Payer Advantage](https://www.redpointglobal.com/resources/the-ai-cx-connection-why-data-readiness-is-the-payer-advantage/) - Discover how payers can turn AI and CX strategy into action with clean, connected data. Watch the webinar for practical insights and real-world examples.
- [The 3 R's of Personalization: Right Time](https://www.redpointglobal.com/resources/the-3-rs-of-personalization-right-time/) - Engage customers at the right time through their preferred channels. Learn how AI and real-time marketing drive timely, relevant interactions.
- [The 3 R's of Personalization: Relevance](https://www.redpointglobal.com/resources/the-3-rs-of-personalization-relevance/) - Master relevance in personalization by using customer insights to deliver valuable, context-driven experiences that meet audience needs.
- [Solving the CDP Puzzle: The Missing Pieces to Maximize Value](https://www.redpointglobal.com/resources/solving-the-cdp-puzzle-the-missing-pieces-to-maximize-value/) - Struggling to get value from your CDP? Learn why that’s common and how to fix it in this expert-led webinar with the CDP Institute and Redpoint Global.
- [Setting the Stage for the Second-Generation Healthcare Customer Experience](https://www.redpointglobal.com/resources/setting-the-stage-for-the-second-generation-healthcare-customer-experience/) - Ensure your healthcare organization delivers a game-changing and profitable customer experience. Download our guide today.
- [Scalable Without Sacrifice - A CDP Engineered for Enterprises](https://www.redpointglobal.com/resources/scalable-without-sacrifice-a-cdp-engineered-for-enterprises/) - Did you know that Redpoint is the only enterprise scalable CDP and every other CDP leaves critical, difficult work undone? Learn more today.
- [Redpoint Data Readiness Hub](https://www.redpointglobal.com/resources/redpoint-data-readiness-hub-customer-data-that-delivers/) - Discover how to turn messy customer data into a trusted asset with the Redpoint Data Readiness Hub. Clean, unify, and activate data faster—no code needed.
- [Redpoint Data Readiness for Salesforce](https://www.redpointglobal.com/resources/redpoint-data-readiness-for-salesforce/) - Ensure accurate, unified customer data in Salesforce with Redpoint. Eliminate duplicates, enhance identity resolution, and power smarter acquisition strategies.
- [Redpoint Data Readiness for Data Processors](https://www.redpointglobal.com/resources/redpoint-data-readiness-for-data-processors/) - Process massive datasets with no coding. Redpoint automates data quality, boosts match rates, and accelerates pipelines—faster, smarter, and cost-effective.
- [Redpoint Data Readiness for Adobe](https://www.redpointglobal.com/resources/redpoint-data-readiness-for-adobe/) - Ensure clean, accurate data for Adobe. Redpoint automates data quality, identity resolution, and unification—boosting acquisition and marketing performance.
- [Real-Time Decisioning Puts the Customer in Charge of the Journey](https://www.redpointglobal.com/resources/real-time-decisioning-puts-the-customer-in-charge-of-the-journey/) - Real-time decision-making allows customers to control their journey, providing more personalized experiences. Read the report today.
- [Pulse Check: Is Your Consumer to Patient Engagement Strategy Built for the Digital Age?](https://www.redpointglobal.com/resources/pulse-check-is-your-consumer-to-patient-engagement-strategy-built-for-the-digital-age/)
- [Optimizing Customer Engagement Through Connected Data](https://www.redpointglobal.com/resources/optimizing-customer-engagement-through-connected-data/) - Effective data analyses and insights require the right data at the right time and place. Download our report to learn how to optimize CX through connected data.
- [From Enrollment to Engagement: A Member-Centric Approach to Retention](https://www.redpointglobal.com/resources/member-centric-approach-to-retention/) - Discover five key strategies to boost member engagement, satisfaction, and retention. Learn how to build lasting relationships for long-term success.
- [Mastering Identity, Maximizing Impact: A Roadmap for Data Readiness](https://www.redpointglobal.com/resources/mastering-identity-maximizing-impact-a-roadmap-for-data-readiness/) - Learn how MilliporeSigma built a global identity graph to unify data, fuel AI-driven marketing, and unlock new growth opportunities.
- [Forrester Report: The Capabilities CDPs Need to Deliver Value for B2C Marketers](https://www.redpointglobal.com/resources/forrester-report-the-capabilities-cdps-need-to-deliver-value-for-b2c-marketers/) - Businesses should consider key elements when evaluating enterprise-grade CDPs - capabilities that will meet their needs today and tomorrow. Learn more.
- [Enterprise-Class Businesses Can't Afford Bad Data](https://www.redpointglobal.com/resources/enterprise-class-businesses-cant-afford-bad-data/) - Limited data access and poor data quality are costly. Only a dynamic CDP can maintain the data quality required for today's real-time world. Learn more.
- [Empowering Health Plans with AI: A New Era of Member Engagement](https://www.redpointglobal.com/resources/empowering-health-plans-with-ai-a-new-era-of-member-engagement/) - Discover how AI can transform health plans. Boost efficiency, enhance member engagement, & stay competitive with expert guidance from Engagys & Redpoint Global.
- [Embracing the Power of AI: The Ultimate Health Plan Roadmap](https://www.redpointglobal.com/resources/embracing-the-power-of-ai-the-ultimate-health-plan-roadmap/) - Unlock AI’s potential for healthcare payers with key use cases and a roadmap for adoption to enhance engagement, streamline operations, and improve outcomes.
- [Drive Engagement with Annual Wellness Visits and Maximize Risk Adjustment Accuracy](https://www.redpointglobal.com/resources/drive-engagement-with-annual-wellness-visits-and-maximize-risk-adjustment-accuracy/) - Boost AWV completion, improve risk adjustment, and enhance member engagement with Engagys & Redpoint. Explore our data-driven pilot program today.
- [Data Observability and Measurement](https://www.redpointglobal.com/resources/data-observability-and-measurement/) - Redpoint’s data observability features provide full transparency and visibility into the health of your data, giving you confidence that your data is fit for its intended business purpose.
- [Customer Data with Redpoint Data Management](https://www.redpointglobal.com/resources/customer-data-with-redpoint-data-management-deep-dive/) - Discover how RPDM unifies, cleanses, and integrates customer data at scale—enabling real-time insights, automation, and seamless customer engagement.
- [Customer Data Readiness: A Best Practices Approach for Data Leaders](https://www.redpointglobal.com/resources/customer-data-readiness-a-best-practices-approach-for-data-leaders/) - Unlock best practices for customer data readiness. Ensure accurate, trusted data that drives AI, CX, and measurable business results.
- [Bridge the Data Gap: Maturity Framework for Smarter Patient Engagement](https://www.redpointglobal.com/resources/bridge-the-data-gap-maturity-framework-for-smarter-patient-engagement/) - Discover a proven framework to turn healthcare data into personalized engagement. Build your strategy, scale your efforts, and improve patient outcomes.
- [Harris Poll: Addressing the Gaps in Customer Experience](https://www.redpointglobal.com/resources/addressing-the-gaps-in-customer-experience/) - This Harris Poll survey, commissioned by Redpoint, shows that brands are failing to meet consumer expectations for personalization. Read the report today.
- [2022 Healthcare Perspectives on Consumer Engagement](https://www.redpointglobal.com/resources/2022-healthcare-perspectives-on-consumer-engagement/) - This 2022 Healthcare report provides survey insights to help healthcare organizations adapt to factors influencing consumer care choices. Download today.
- [The CDP Reckoning: What Will the Future Demand of Your Customer Data?](https://www.redpointglobal.com/resources/the-cdp-reckoning-what-will-the-future-demand-of-your-customer-data/)
- [QKS Group | SPARK Matrix™: Data Quality and Observability Tools, 2025](https://www.redpointglobal.com/resources/qks-group-spark-matrix-data-quality-and-observability-tools-2025/) - Download the SPARK Matrix™ report for insights on data quality vendors and learn why Redpoint was named a Leader and Ace Performer for data readiness.
- [Automated Data Ingestion & Data Quality](https://www.redpointglobal.com/resources/automated-data-ingestion-and-data-quality/) - Learn how Redpoint’s no-code platform automates data ingestion, ensures quality, and accelerates insights for better business outcomes.
- [Unification & Identity Resolution](https://www.redpointglobal.com/resources/unification-and-identity-resolution/) - Discover how Redpoint can transform your customer data into actionable insights with AI-driven identity resolution and profile unification tools.
- [Eliminating Provider Ghost Networks with a Data-First Approach](https://www.redpointglobal.com/resources/eliminating-provider-ghost-networks-with-a-data-first-approach/) - Learn how health plans can eliminate ghost networks with unified data, better accuracy, and stronger compliance across provider directories.
- [Increasing Annual Wellness Visits](https://www.redpointglobal.com/resources/increasing-annual-wellness-visits/) - Learn how a data-first strategy can boost Annual Wellness Visit completion, improve quality scores, and drive stronger member engagement.
- [Set Every Patient on the Right Care Path](https://www.redpointglobal.com/resources/get-every-patient-on-the-right-care-path/) - Managing treatment plans and addressing care gaps requires health systems to recognize that varying needs. Learn how to get patients on the right care path.
- [Put Your Members at the Center with the Redpoint Data Readiness Hub](https://www.redpointglobal.com/resources/put-your-members-at-the-center-with-the-redpoint-data-readiness-hub/) - Discover how Redpoint's Data Readiness Hub helps healthcare organizations identify the right members for each program and influence them for better outcomes.
- [Beyond the Exam Room: Building a 360° View of the Healthcare Consumer](https://www.redpointglobal.com/resources/beyond-the-exam-room-building-a-360-view-of-the-healthcare-consumer/) - Integrating clinical data, with behavioral signals, preferences, and history gives providers a complete patient view — enabling meaningful patient engagement.
- [Unforgettable Journeys Await: Elevate Your Travel Experience with Redpoint](https://www.redpointglobal.com/resources/unforgettable-journeys-await-elevate-your-travel-experience-with-redpoint/) - Discover how travel brands use smart data strategies to deliver seamless, personalized experiences that drive loyalty and value across the entire guest journey.
- [Video: Six Key Customer-Data Trends You Can't Afford to Ignore](https://www.youtube.com/watch?v=Ps0c9aiAqO4)
- [Video: The Power of a Highly Personalized Customer Journey](https://www.youtube.com/watch?v=FbQLsW5Fp0I&t=2s)
- [Video: The Golden Record - Part 1: How Do I Build a Golden Record?](https://www.youtube.com/watch?v=70_C5iAvGF0)
- [Video: The Golden Record - Part 2: What to Do with the Golden Record](https://www.youtube.com/watch?v=NW0zEmCo3LM)
- [Video: Facts Not Fiction - Beyond the CDP](https://youtu.be/ojO3lge1EHA)
- [Video: AI Demystified - Extracting the Value from Your Customer Data](https://www.youtube.com/watch?v=aroFPaEjZq4)
- [Video: The Challenges of Data Quality](https://www.youtube.com/watch?v=GHPApJccKJ8)
- [Video: Are You Really Listening to Your Customer?](https://www.youtube.com/watch?v=SuYtJsxFIv4)
- [The Redpoint Single Customer View](https://www.youtube.com/watch?v=AVbehj559OA)
- [The Redpoint Healthcare Golden Record](https://www.youtube.com/watch?v=Soq8ZaZd2kI)
- [Video: Data-Driven Answers to Achieve Omnichannel Success](https://www.youtube.com/watch?v=z7soTTOQMHE)
- [Video: Getting Started with Data Quality](https://www.youtube.com/watch?v=uiDGn0PGbwQ&t=1s)
- [Video: Keys to Identity Resolution - Connecting the Known and Unknown](https://youtu.be/xnDNRDSn-OE)
- [The Importance of Composability in a MarTech Stack](https://www.redpointglobal.com/resources/the-importance-of-composability-in-a-martech-stack/) - When it comes to creating a MarTech stack, composability helps you work on the use cases you need while avoiding redundancy. Learn more today.
- [Doing More with Less: A Retailer’s Guide to Personalized CX](https://www.redpointglobal.com/resources/webinar-doing-more-with-less-a-retailers-guide-to-personalized-cx/) - Enhance your customer experience (CX) by watching our webinar: A Retailer's Guide to Personalized Customer Experience. Learn more today.
- [Data or Die: Data Quality is Indispensable for AI-Driven CX](https://www.redpointglobal.com/resources/webinar-data-or-die-data-quality-is-indispensable-for-ai-driven-cx/) - Discover how clean data powers AI to deliver accurate, impactful CX. Learn to align your MarTech stack and CDP with AI to achieve faster, high-quality results.
- [Deconstructing Data | AI, Data Quality, & Consumer Perspectives](https://www.redpointglobal.com/resources/deconstructing-data-ai-data-quality-consumer-perspectives/) - With this eBook, you'll learn how to achieve personalization that drives higher retention, loyalty, lifetime value and revenue. Download today.
- [2023 Healthcare Consumer Perspectives on Digital Engagement and AI](https://www.redpointglobal.com/resources/2023-healthcare-consumer-perspectives-on-digital-engagement/) - The 2023 Healthcare Consumer Perspectives on Digital Engagement and AI aims to assist healthcare leaders in navigating the turbulent healthcare environment.
- [Segmentation for the Modern Marketer](https://www.redpointglobal.com/resources/segmentation-for-the-modern-marketer/) - Marketing segmentation helps organizations derive a deeper understanding of a customer base at scale. This eBookhelps you to create a successful segmentation strategy to achieve your business and marketing goals.
- [The Evolution of Customer Retention: How Personalized CX Drives Loyalty and Lifetime Value](https://www.redpointglobal.com/resources/the-evolution-of-customer-retention-how-a-personalized-cx-drives-loyalty-and-lifetime-value/) - Here's how a customer data platform can help you deliver the experiences consumers expect and drive customer lifetime value.
- [Data-Driven Personalization Capability Maturity Model](https://www.redpointglobal.com/resources/data-driven-personalization-capability-maturity-model/) - With this eBook, you'll learn how to achieve world-class personalization that boosts traffic, drives loyalty, and increases revenue. Download today.
- [The Definitive CDP Guide: Defining and Applying a Use-Case Driven Agile Approach](https://www.redpointglobal.com/resources/the-definitive-cdp-guide-defining-and-applying-a-use-case-driven-agile-approach/) - Unlike selection based on price, popularity, or ease of use, the comprehensive CDP guide emphasizes use case-driven agile methods to identify the right CDP.
- [Data-Driven Personalization Capability Maturity Model: A Retail Roadmap for CX Impact](https://www.redpointglobal.com/resources/data-driven-personalization-capability-maturity-model-a-retail-roadmap-for-cx-impact/) - With this eBook, you'll learn how to achieve world-class personalization that boosts traffic, drives loyalty, & increases revenue in retail. Download today.
- [Member-Centric Strategy for CAHPS Improvement](https://www.redpointglobal.com/resources/member-centric-strategy-for-cahps-improvement/) - This ebook explains how to connect meaningfully with members and make improvements that lead to long-term success. Download today.
- [How to Pragmatically Drive Business Value with Data-Driven Capability Maturity Models](https://www.redpointglobal.com/resources/how-to-pragmatically-drive-business-value-with-data-driven-capability-maturity-models/) - Check out our video to learn how data-driven capability maturity models can help you drive business value.
- [The Redpoint Approach to HIPAA, HiTrust and SOC 2 Compliance](https://www.redpointglobal.com/resources/the-redpoint-approach-to-hipaa-hitrust-and-soc-2-compliance/) - Learn how Redpoint meets consumer demands for a digital-first healthcare experience by building trust and transparency. Download the overview today.
- [The Retail Imperative to Transform Customer Experiences](https://www.redpointglobal.com/resources/solution-brief-the-retail-imperative-to-transform-customer-experiences/) - Learn how to deliver contextually relevant and personalized customer experiences through your existing MarTech stack.
- [Retailers Need a Single Customer View](https://www.redpointglobal.com/resources/infographic-retailers-need-a-single-customer-view/) - It's time to consider implementing a single customer view for retailers. Businesses with unified customer data are 9.5x more likely to perform well. Learn more.
- [Improve Outcomes with Personalized Healthcare Experiences](https://www.redpointglobal.com/resources/improve-outcomes-with-personalized-healthcare-experiences/) - See how the Redpoint CDP improves outcomes and increases satisfaction with patient care with personalized healthcare experiences. Download our overview today.
- [Improve Member Experiences with the Redpoint CDP](https://www.redpointglobal.com/resources/improve-member-experiences-with-the-redpoint-cdp/) - Find out how our Redpoint CDP can guide members on a customized healthcare journey across digital and physical channels to improve member experiences.
- [Achieving Plan Member Engagement in Consumer-Driven Healthcare](https://www.redpointglobal.com/resources/achieving-plan-member-engagement-in-consumer-driven-healthcare/) - We can help you improve member engagement, retention, and population health, all while strengthening your brand. Download our solution brief today.
- [Redpoint Blueprints: Redpoint + Tealium](https://www.redpointglobal.com/resources/video-redpoint-blueprints-redpoint-and-tealium/) - Watch this video to find out how Redpoint's CDP works directly with Tealium. Learn more today.
- [Redpoint Blueprints: Redpoint + Snowflake](https://www.redpointglobal.com/resources/video-redpoint-blueprints-redpoint-and-snowflake/) - In this video, Redpoint Global's VP of Best Practice Platform, Vincent DelGuercio explains how the Redpoint CDP works directly with Snowflake. Watch now.
- [Redpoint Blueprints: Redpoint + Databricks](https://www.redpointglobal.com/resources/video-redpoint-blueprints-redpoint-and-databricks/) - Watch Vincent DelGuercio, Vice President, Best Practice Platform, explain how Redpoint can be integrated with Databricks today.
- [Redpoint Blueprints: Redpoint + Braze](https://www.redpointglobal.com/resources/video-redpoint-blueprints-redpoint-and-braze/) - Watch the video to find out how Redpoint Global's CDP works directly with Braze. Click here to view the video today.
- [Technology is Turbocharging the Healthcare Customer Experience](https://www.redpointglobal.com/resources/technology-is-turbocharging-the-healthcare-customer-experience/) - Technology is enhancing the healthcare customer experience. Download our roadmap today and learn how to improve patient interactions.
- [Redpoint Blueprints: Redpoint + Snowflake + Twilio](https://www.redpointglobal.com/resources/redpoint-snowflake-and-twilio/) - Get an inside look at how Redpoint CDP works with Snowflake Data Cloud and Twilio to maximize your MarTech stack.
- [Redpoint Blueprints: Redpoint + Snowflake + The Trade Desk](https://www.redpointglobal.com/resources/redpoint-snowflake-and-the-trade-desk/) - Learn how the Redpoint CDP works with Snowflake Data Cloud and The Trade Desk to maximize your MarTech stack.
- [Redpoint Blueprints: Redpoint + Snowflake + Tealium](https://www.redpointglobal.com/resources/redpoint-snowflake-and-tealium/) - Get a deeper understanding of how the Redpoint CDP integrates with Snowflake Data Cloud and Tealium to optimize your MarTech stack.
- [Redpoint Blueprints: Redpoint + Snowflake + Meta](https://www.redpointglobal.com/resources/redpoint-snowflake-and-meta/) - Learn how Redpoint CDP works with Snowflake Data Cloud and Meta to maximize your MarTech stack.
- [Redpoint Blueprints: Redpoint + Snowflake + Databricks](https://www.redpointglobal.com/resources/redpoint-snowflake-and-databricks/) - Find out how the Redpoint CDP works with Snowflake Data Cloud and Databricks to maximize your MarTech stack.
- [Redpoint Blueprints: Redpoint + Snowflake + Braze](https://www.redpointglobal.com/resources/redpoint-snowflake-and-braze/) - Find out how to maximize your MarTech stack with Redpoint CDP, Snowflake Data Cloud, and Braze.
- [Redpoint Blueprints: Redpoint + Snowflake + Adobe Experience Platform](https://www.redpointglobal.com/resources/redpoint-snowflake-and-adobe-experience-platform/) - Learn how Redpoint CDP works with Snowflake Data Cloud and Adobe Experience Platform to maximize your MarTech stack.
- [Redpoint Orchestration](https://www.redpointglobal.com/resources/redpoint-orchestration/) - Discover how to enhance personalized omnichannel customer experience (CX) with Redpoint Orchestration. Read the product brief today.
- [Redpoint for Financial Services](https://www.redpointglobal.com/resources/redpoint-for-financial-services/) - Learn how the Redpoint CDP for Financial Services helps financial institutions improve efficiency, safeguard customer data, and boost revenue growth.
- [Redpoint Blueprints: Redpoint + Snowflake](https://www.redpointglobal.com/resources/redpoint-and-snowflake/) - Learn how the Redpoint CDP works with Snowflake Data Cloud to maximize your MarTech stack.
- [Redpoint AI](https://www.redpointglobal.com/resources/redpoint-ai/) - Redpoint AI equips marketers with real-time customer profile data, enabling the creation of AI-driven personalized experiences that boost revenue. Learn more.
- [Harris Poll: Revisiting the Gaps in Customer Experience](https://www.redpointglobal.com/resources/harris-poll/) - Redpoint commissioned Harris Poll for a follow-up study to see how consumer behaviors and expectations have evolved due to the pandemic. Read the report today.
- [Deliver on Healthcare Professionals' Expectations for Seamless Digital and In-Person Relationships](https://www.redpointglobal.com/resources/deliver-on-healthcare-professionals-expectations/) - Customer Data Platforms can be used by pharma marketing to enhance face-to-face meetings and provide a more personalized and practical approach. Learn more.
- [Composability without Compromise](https://www.redpointglobal.com/resources/composability-without-compromise/) - Redpoint's complete, composable CDP prioritizes data quality while streamlining data flows and connections in your MarTech stack. Learn more.
- [CDP Institute Report: RealCDP Audit 2023](https://www.redpointglobal.com/resources/cdp-institute-report-realcdp-audit-2023/) - Redpoint received the RealCDP Certificate 2023 after it scored perfectly across all categories and was successfully certified as a RealCDP. Learn more.
- [CDP Institute Report: RealCDP Audit 2022](https://www.redpointglobal.com/resources/cdp-institute-report-realcdp-audit-2022/) - Redpoint received the RealCDP Certificate 2022 after it scored perfectly across all categories and was successfully certified as a RealCDP. Learn more.
- [CDP Institute Report: Data Quality for Marketers](https://www.redpointglobal.com/resources/cdp-institute-report-data-quality-for-marketers/) - Find out what's holding companies back from improving data quality, and how your company can overcome those barriers. Download our report today.
- [CDP Institute Report: CDP Vendor Comparison](https://www.redpointglobal.com/resources/cdp-institute-report-cdp-vendor-comparison/) - The CDP Vendor Comparison Report provides a side-by-side comparison of the key features that differentiate CDP vendors. Read the report today.
- [Calculating the ROI of a Customer Data Platform](https://www.redpointglobal.com/resources/calculating-the-roi-of-a-customer-data-platform/) - Using this eBook, you'll learn how to calculate the ROI of a Customer Data Platform & identify optimal strategies to drive business value. Read now.
- [A Guide to Selecting the Right Customer Data Platform (CDP)](https://www.redpointglobal.com/resources/a-guide-to-selecting-the-right-customer-data-platform-cdp/) - Download our Guide to Selecting the Right Customer Data Platform (CDP) today and gain insights and tips for choosing the right CDP for your business.
- [The 3 Rs of Great Personalization: Recognize, Relevance, Right Time](https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&eventid=4778762&sessionid=1&key=3B2BB4029FC9FDB17DFE28FE67396C1C&groupId=5828167)
- [The 3 Rs of Personalization: Recognize](https://event.on24.com/wcc/r/4778762/3B2BB4029FC9FDB17DFE28FE67396C1C)
- [Enhance Customer Experience with Timely & Welcomed Triggered Actions](https://www.redpointglobal.com/resources/enhance-customer-experience-with-timely-welcomed-triggered-actions/) - Here's how marketers can use well-placed, well-timed triggers, such as helpful information, a welcome reminder, or a highly relevant offer, to build brand loyalty.
- [The Role of Identity Resolution](https://www.redpointglobal.com/resources/the-role-of-identity-resolution/) - This eBook explains the key components of identity resolution, explores use cases, and shares how a customer data platform can help.
- [Cognizant & Redpoint: A Quick Conversation on MDM v CDP](https://event.on24.com/wcc/r/4353516/DD7D2CBF0A0830982AABE38F58BD6ADA#new_tab)
- [Redpoint CDP for Retail](https://www.redpointglobal.com/resources/redpoint-cdp-for-retail/) - Explore Redpoint's CDP for Retail: unify customer data, gain real-time insights, and drive revenue with personalized omnichannel experiences.
- [Redpoint Real-Time Interactions](https://www.redpointglobal.com/resources/redpoint-real-time-interactions/) - Redpoint continuously updates the customer profile with event-driven interactions to stay in sync with customers and drivee real-time interactions that drive superior results.
- [Segmentation & Activation](https://www.redpointglobal.com/resources/segmentation-and-activation/) - Redpoint’s dynamic, easy-to-use, AI-fueled segmentation enables 1:1 personalization at scale.
- [Identity Resolution: See Your Customers Clearly](https://www.redpointglobal.com/resources/cdp-institute-report-identity-resolution-see-customers-clearly/) - This CDP Institute report shows how doing identity resolution properly future-proofs your business and enables you to gain full value from your customer data investments.
- [Redpoint Data Management](https://www.redpointglobal.com/resources/redpoint-data-management/) - Learn how to overcome dirty, siloed data and build unified customer profiles in your private cloud or on-premise with Redpoint Data Management.
- [Redpoint Global - Buy Your Second CDP First](https://www.redpointglobal.com/resources/video-redpoint-global-buy-your-second-cdp-first/) - Don't be dazzled by overpromising, under delivering one trick ponies. Buy your second CDP first.
- [Redpoint Blueprints: Redpoint + Snowflake + Salesforce Marketing Cloud](https://www.redpointglobal.com/resources/redpoint-snowflake-and-salesforce-marketing-cloud/)
- [The Rise of First-Party Data](https://www.redpointglobal.com/resources/the-rise-of-first-party-data/) - Use a customer data platform to collect first-part data, ensure data quality, and activate this data to maximize business value.
- [Strengthen HCP Relationships and Improve Patient Outcomes](https://www.redpointglobal.com/resources/strengthen-hcp-relationships-and-improve-patient-outcomes/)
- [The Redpoint CDP](https://www.redpointglobal.com/resources/the-redpoint-cdp/) - The only CDP that gets your data right, makes it easy to use, and evolves with your use cases and technology stack.
- [Boost Medicare Advantage Member Retention Now](https://www.redpointglobal.com/resources/boost-medicare-advantage-member-retention-now/) - Boost member retention with Engagys & Redpoint Global. Discover data-driven strategies to meet expectations, enhance engagement, and build lasting loyalty.
- [Webinar Series | Back to Basics](https://www.redpointglobal.com/cdp-back-to-basics/) - Join us for a series of mini-webinars diving into the essential elements of a Customer Data Platform (CDP). Learn how the significance of each CDP component is a crucial building block and why data integrity is the key to success in the realm of customer data and customer experiences.
- [On-Demand: Back to Basics, Episode 1- Understanding the Core Elements of a CDP](https://event.on24.com/wcc/r/4544523/CE314B45C2ECDA81C6085670897CECBD?partnerref=rpgweb#new_tab) - Join us for a series of mini-webinars diving into the essential elements of a Customer Data Platform (CDP). Learn how the significance of each CDP component is a crucial building block and why data integrity is the key to success in the realm of customer data and customer experiences.
- [On-Demand: Back to Basics, Episode 2 - The Importance of Data Quality in Your CDP](https://event.on24.com/wcc/r/4551509/EFB080958CEC25E2F17689E58054BBDA?partnerref=rpgweb#new_tab) - Join us for a series of mini-webinars diving into the essential elements of a Customer Data Platform (CDP). Learn how the significance of each CDP component is a crucial building block and why data integrity is the key to success in the realm of customer data and customer experiences.
- [On-Demand: Back to Basics, Episode 5 - Segmentation & Effective Activation](https://event.on24.com/wcc/r/4595606/CFA289D8EBC1F011DE7D4F978D2965CC?partnerref=rpgweb#new_tab) - Join us for a series of mini-webinars diving into the essential elements of a Customer Data Platform (CDP). Learn how the significance of each CDP component is a crucial building block and why data integrity is the key to success in the realm of customer data and customer experiences.
- [DATAcated & Redpoint Talk Snowflake and Transforming Data Management](https://redpointglobal.wistia.com/medias/ebqkjwtpgi#new_tab) - DATAcated interviewed Beth Scagnoli, VP of Product Management at Redpoint Global, at the 2024 Snowflake Data Summit.
- [Redpoint + Braze + Snowflake: A Winning Combination](https://redpointglobal.wistia.com/medias/sa5gscxtjb#new_tab) - The combination of Redpoint, Snowflake, and Braze gives you a highly scalable, highly, flexible engagement, toolkit that can drive a lot of value for your organization.
- [Video: Every CDP Does Everything?](https://youtu.be/Zu6e3HivnoU#new_tab)
- [Snowflake and Redpoint: Don't Duplicate Your Data](https://www.youtube.com/watch?v=XWgMzaPwN8Y#new_tab)
- [CDP Success Story: DSW and Redpoint](https://youtu.be/xsgETOyy9h0#new_tab)
- [Monetize Access to Your Customer Data with a Retail Media Network](https://www.redpointglobal.com/resources/monetize-access-to-your-customer-data-with-a-retail-media-network/) - A CDP can optimize value in a retail media network by leveraging comprehensive customer insights, enhancing targeting capabilities, and improving overall advertising effectiveness.
- [Customer-Centric Engagement in Healthcare](https://www.redpointglobal.com/resources/solution-brief-customer-centric-engagement-in-healthcare/)
- [Redpoint CDP x Snowflake: The Framework to Support an Evolving MarTech Stack](https://event.on24.com/wcc/r/4414778/B97632EF49033C94E63EF573FD11F360/?utm_source=website&utm_medium=hero&utm_campaign=solutions&utm_term=Snowflake#new_tab)
- [Unlocking Business Flexibility With Agile Customer Data Platforms](https://event.on24.com/wcc/r/4479913/1DED217539F24D0B80134F44E3347A51)
- [Video: Deep Dive into Data Matching & Merging](https://www.redpointglobal.com/resources/video-deep-dive-into-data-matching-merging/)
- [Video: Deep Dive into Data Quality](https://www.redpointglobal.com/resources/video-deep-dive-into-data-quality/)
- [Data Quality with Redpoint](https://youtu.be/kPBJhCyKHcU#new_tab)
- [Identity Resolution with Redpoint](https://youtu.be/gOY2iU1mlPU#new_tab)
- [What Can a Customer Data Platform (CDP) Offer](https://youtu.be/X1LN-JnjfBA#new_tab)
- [Customer Testimonial: CDP Community - Cate Twohill](https://www.youtube.com/watch?v=D3VtVoyx8Ws&t=3s#new_tab)
- [Video: How Customer Data Platforms Deliver Best-in-Class Customer Experiences](https://youtu.be/_hMhniJTSvk#new_tab)
- [Video: CDP Use Cases - What to Consider Before Investing in a CDP](https://event.on24.com/wcc/r/4050535/9994DBF0BACD355407BE801DD7A7A554?partnerref=rpgwebresources#new_tab)
- [Consumerism - The Heart of Healthcare](https://youtu.be/442e0WY_Uas#new_tab)
- [Delivering Timely Interactions at America's Top Satellite TV Provider](https://www2.redpointglobal.com/video-transcend-2019-dish-case-study#new_tab)
- [Video: The Customer Journey Impact on Customer Experience](https://event.on24.com/wcc/r/4248160/BD0A3A722E952171CBC5DA0DA265AC73?partnerref=rpgwebresources#new_tab)
- [Best Practices at Each Stage of a Customer Data Platform](https://event.on24.com/wcc/r/4413189/5C29B41ACD411B4A83F4121A1BA88FA8?partnerref=rpresources#new_tab)
- [Video: Identity Resolution Series - What is Identity Resolution?](https://event.on24.com/wcc/r/4050473/0C6630AE3F8585725D9BF1D2DFD9B298?partnerref=rpgwebresources#new_tab)
- [Video: Identity Resolution Series - CDPs Need Identity Resolution](https://event.on24.com/wcc/r/4050487/4DA0DE22222EEE26AAE1698FBEAE4FBA?partnerref=rpgwebresources#new_tab)
- [Video: Identity Resolution Series - Use Cases of Identity Resolution](https://event.on24.com/wcc/r/4050489/EDE67F4C71696935FA0C0282DAD90457?partnerref=rpgwebresources#new_tab)
- [Video: Identity Resolution Series - Best Practices to Create Accurate Golden Records](https://event.on24.com/wcc/r/4050492/9EEF1B412808E03698316F17E46370BB?partnerref=rpgwebresources#new_tab)
- [Video: Start with Customer Understanding and Empathy for CX Success - Go Beyond the Data](https://event.on24.com/wcc/r/4050503/6D1CC78508CA948577A9A9F9D9E34FDA?partnerref=rpgwebresources#new_tab)
- [Video: The Power of Personalisation](https://event.on24.com/wcc/r/4050506/CE308AA835D4E061388EB5B3EAFD418F?partnerref=rpgwebresources#new_tab)
- [Video: Personalized Marketing Through Triggered Actions](https://event.on24.com/wcc/r/4050545/DEBB9E07D3FB7F85E1DC9DE0D25FB47C?partnerref=rpgwebresources#new_tab)
- [Video: Steps to Deliver Highly Personalized Experiences with Quality Data](https://event.on24.com/wcc/r/4247924/098B4F666CB0B4E42D61D33E1EA1082A?partnerref=rpgwebresources#new_tab)
- [Video: The Customer Data Value Exchange](https://event.on24.com/wcc/r/4247904/364D42992CF3B7AEC0357CECD7543EA6?partnerref=rpgwebresources#new_tab)
- [Video: Martech Strategies: Turning Trends Into Actions](https://event.on24.com/wcc/r/4248148/92B7D847B12D032B55742ACDCB443D4C?partnerref=rpgwebresources#new_tab)
- [Video: Data-Powered Strategies for Improving Consumer Experience](https://event.on24.com/wcc/r/4072979/1C73936D93A8D2138E57237E99FD5A8C#new_tab)
- [Return on Engagement: Why Email Matters for Remarkable Omnichannel Experience](https://event.on24.com/wcc/r/4300412/63CBAF91376EC1994CC1F2EB0C9EA18D?partnerref=rpgwebresources#new_tab)
- [Video: Avoid an Identity Crisis - Know Your Customers, Post Third-Party Cookies](https://www.redpointglobal.com/resources/video-avoid-an-identity-crisis-know-your-customers-post-third-party-cookies/)
- [Video: AI & Machine Learning to Increase Productivity & Profitability](https://www.redpointglobal.com/resources/video-ai-machine-learning-to-increase-productivity-profitability/)
- [Powering Data-Led Customer Experiences for an International Home Improvement Company](https://www.redpointglobal.com/resources/data-lead-cx-for-international-home-improvement-company/)
- [Video: What is Master Data Management](https://www.redpointglobal.com/resources/video-what-is-master-data-management/)
- [Video: The Data & Analytics Behind a Personalized CX](https://www.redpointglobal.com/resources/video-the-data-analytics-behind-a-personalized-cx/)
- [Video: Strategies for Improving Member/Patient Engagement](https://www.redpointglobal.com/resources/video-strategies-for-improving-member-patient-engagement/)
- [Video: Solving Business Challenges with Analytics & Machine Learning](https://www.redpointglobal.com/resources/video-solving-business-challenges-with-analytics-machine-learning/)
- [Video: Real-Time Consumer Experience, More than Meets the Eye](https://www.redpointglobal.com/resources/video-real-time-consumer-experience-more-than-meets-the-eye/)
- [Video: Meet Rising Consumer Expectations to Attract & Retain Modern Shoppers](https://www.redpointglobal.com/resources/video-meet-rising-consumer-expectations-to-attract-retain-modern-shoppers/)
- [Video: How One Company Used Machine Learning to Drive Business Value](https://www.redpointglobal.com/resources/video-how-one-company-used-machine-learning-to-drive-business-value/)
- [Video: How Personalization is Driving Our Most Beloved Customer Experiences](https://www.redpointglobal.com/resources/video-how-personalization-is-driving-our-most-beloved-customer-experiences/)
- [Video: Delivering a Highly Personalized Customer Experience](https://www.redpointglobal.com/resources/video-delivering-a-highly-personalized-customer-experience/)
- [Video: CX Strategies - Breaking Down Marketers’ Perceptions vs Consumer Expectations](https://www.redpointglobal.com/resources/video-cx-strategies-breaking-down-marketers-perceptions-vs-consumer-expectations/)
- [Video: Can You Really Know Your Customers Without Cookies?](https://www.redpointglobal.com/resources/video-can-you-really-know-your-customers-without-cookies/)

## Customers

- [Avis](https://www.redpointglobal.com/customers/avis/)
- [Xanterra](https://www.redpointglobal.com/customers/xanterra/)
- [Road Scholar](https://www.redpointglobal.com/customers/road-scholar/)
- [Wynn Resorts](https://www.redpointglobal.com/customers/wynn-resorts/)
- [American Express](https://www.redpointglobal.com/customers/american-express/)
- [WSFS Bank](https://www.redpointglobal.com/customers/wsfs-bank/)
- [CertaPro Painters](https://www.redpointglobal.com/customers/certapro-painters/)
- [Vanguard](https://www.redpointglobal.com/customers/vanguard/)
- [Ralph Lauren](https://www.redpointglobal.com/customers/test-logo/)
- [Athleta](https://www.redpointglobal.com/customers/athleta/)
- [Old Navy](https://www.redpointglobal.com/customers/old-navy-2/)
- [GAP](https://www.redpointglobal.com/customers/gap/)
- [Talbots](https://www.redpointglobal.com/customers/talbots/)
- [Sofi](https://www.redpointglobal.com/customers/sofi/)
- [Sling](https://www.redpointglobal.com/customers/sling/)
- [Tivity Health](https://www.redpointglobal.com/customers/tivity-health/)
- [Houston Methodist](https://www.redpointglobal.com/customers/houston-methodist/)
- [Hawaiian Airlines](https://www.redpointglobal.com/customers/hawaiian-airlines/)
- [National Australia Bank](https://www.redpointglobal.com/customers/national-australia-bank/)
- [iag](https://www.redpointglobal.com/customers/iag/)
- [Huntington Bank](https://www.redpointglobal.com/customers/huntington-bank/)
- [Newlane Finance](https://www.redpointglobal.com/customers/newlane-finance/)
- [SelectQuotes](https://www.redpointglobal.com/customers/selectquotes/)
- [Revenue NSW](https://www.redpointglobal.com/customers/revenue-nsw/)
- [National Bank of Jamaica](https://www.redpointglobal.com/customers/national-bank-of-jamaica/)
- [Equifax](https://www.redpointglobal.com/customers/equifax/)
- [Munich Re](https://www.redpointglobal.com/customers/munich-re/)
- [Freedom Mortgage](https://www.redpointglobal.com/customers/freedom-mortgage/)
- [Williams Lea](https://www.redpointglobal.com/customers/williams-lea/)
- [SelectQuote](https://www.redpointglobal.com/customers/selectquote/)
- [STemline](https://www.redpointglobal.com/customers/stemline/)
- [WGBH](https://www.redpointglobal.com/customers/wgbh/)
- [VSP Vision Care](https://www.redpointglobal.com/customers/vsp-vision-care/)
- [RR Donnelley](https://www.redpointglobal.com/customers/rr-donnelley/)
- [Providence Healthcare](https://www.redpointglobal.com/customers/providence-healthcare/)
- [Old Navy](https://www.redpointglobal.com/customers/old-navy/)
- [Jet2.com](https://www.redpointglobal.com/customers/jet2-com/)
- [Kingfisher](https://www.redpointglobal.com/customers/kingfisher/)
- [Express Scripts](https://www.redpointglobal.com/customers/express-scripts/)
- [DSW Shoe](https://www.redpointglobal.com/customers/dsw-shoe/)
- [Dish Networks](https://www.redpointglobal.com/customers/dish-networks/)
- [Compare the Market](https://www.redpointglobal.com/customers/compare-the-market/)
- [Citizenm](https://www.redpointglobal.com/customers/citizenm/)
- [Cigna](https://www.redpointglobal.com/customers/cigna/)
- [Aubuchon Hardware](https://www.redpointglobal.com/customers/aubuchon-hardware/)
- [AAA](https://www.redpointglobal.com/customers/aaa/)
- [1800 Contacts](https://www.redpointglobal.com/customers/1800-contacts/)

## Divi Bars

- [Healthcare Banner](https://www.redpointglobal.com/divi_bars/healthcare-banner/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”96deg” background_color_gradient_stops=”#8c92ab 0%|rgba(140,146,171,0.81) 100%” custom_padding=”0px||0px||true|false” custom_padding_tablet=”0px||10px||false|false” custom_padding_phone=”0px||10px||false|false” bottom_divider_style=”curve” bottom_divider_color=”#8C92AB” bottom_divider_height=”72px” bottom_divider_repeat=”1x” link_option_url=”https://event.on24.com/wcc/r/4651874/E3E1F52935DDDE92D4AB348301282B7F?partnerref=rpbanner” link_option_url_new_window=”on” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.27.0″ _module_preset=”default” module_alignment=”center” custom_padding=”10px|130px|10px||true|false” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” text_font=”|700||on|||||” text_text_color=”#FFFFFF” text_orientation=”right” custom_margin=”||||false|false” custom_padding=”5px||||false|false” hover_enabled=”0″ text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]Redpoint Wins Pinnacle “Trailblazer in Healthcare Technology” Award[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″
- [Retail Divi Bar](https://www.redpointglobal.com/divi_bars/retail-divi-bar/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”96deg” background_color_gradient_stops=”#8c92ab 0%|rgba(140,146,171,0.81) 100%” custom_padding=”0px||0px||true|false” custom_padding_tablet=”0px||10px||false|false” custom_padding_phone=”0px||10px||false|false” bottom_divider_style=”curve” bottom_divider_color=”#8C92AB” bottom_divider_height=”72px” bottom_divider_repeat=”1x” link_option_url=”https://event.on24.com/wcc/r/4651874/E3E1F52935DDDE92D4AB348301282B7F?partnerref=rpbanner” link_option_url_new_window=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.27.0″ _module_preset=”default” module_alignment=”center” custom_padding=”10px||10px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”_initial” text_font=”|700||on|||||” text_text_color=”#FFFFFF” text_orientation=”right” custom_margin=”||||false|false” custom_padding=”5px||||false|false” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]Let’s connect at NRF 2025! Jan. 12 – 14, NYC »[/et_pb_text][/et_pb_column][et_pb_column

## Landing Pages categories

- [Thank You](https://www.redpointglobal.com/landing_pages_category/thank-you/)
- [Social LP](https://www.redpointglobal.com/landing_pages_category/social-lp/)
- [Email LP](https://www.redpointglobal.com/landing_pages_category/email-lp/)
- [Request a Demo](https://www.redpointglobal.com/landing_pages_category/request-a-demo/)
- [Wistia Video - Resource](https://www.redpointglobal.com/landing_pages_category/wistia-video-resource/)

## Partners categories

- [ecosystem](https://www.redpointglobal.com/partners_category/ecosystem/)

## Integrations categories

- [In nav](https://www.redpointglobal.com/integration_category/in-nav/)
- [Category](https://www.redpointglobal.com/integration_category/category/)
- [Database](https://www.redpointglobal.com/integration_category/category/database/)
- [ESP](https://www.redpointglobal.com/integration_category/category/esp/)
- [Push](https://www.redpointglobal.com/integration_category/category/push/)
- [CRM](https://www.redpointglobal.com/integration_category/category/crm/)
- [Data Onboarding](https://www.redpointglobal.com/integration_category/category/data-onboarding/)
- [File Storage](https://www.redpointglobal.com/integration_category/category/file-storage/)
- [Cache](https://www.redpointglobal.com/integration_category/category/cache/)
- [Queue Providers](https://www.redpointglobal.com/integration_category/category/queue-providers/)
- [Web Analytics](https://www.redpointglobal.com/integration_category/category/web-analytics-service/)
- [Survey](https://www.redpointglobal.com/integration_category/category/survey/)
- [Misc](https://www.redpointglobal.com/integration_category/category/misc/)
- [External Content Provider](https://www.redpointglobal.com/integration_category/category/external-content-provider/)
- [Web Adapter](https://www.redpointglobal.com/integration_category/category/web-adapter/)
- [SMS](https://www.redpointglobal.com/integration_category/category/sms/)
- [Type](https://www.redpointglobal.com/integration_category/type/)
- [Destination](https://www.redpointglobal.com/integration_category/type/destination/)
- [Source](https://www.redpointglobal.com/integration_category/type/source/)
- [Data Processors](https://www.redpointglobal.com/integration_category/category/data-processors/)
- [Unica LP](https://www.redpointglobal.com/integration_category/category/unica-lp/)

## Case Studies categories

- [Top-Four](https://www.redpointglobal.com/case_studies_category/top-four/)
- [Full Page Case Study](https://www.redpointglobal.com/case_studies_category/full-page-case-study/)
- [Full Page - Fully Editable](https://www.redpointglobal.com/case_studies_category/full-page-fully-editable/)

## Case Studies tags

- [Travel & Hospitality](https://www.redpointglobal.com/case_studies_tag/travel-hospitality/)
- [Retail](https://www.redpointglobal.com/case_studies_tag/retail/)
- [Financial Services](https://www.redpointglobal.com/case_studies_tag/financial-services/)
- [Media & Entertainment](https://www.redpointglobal.com/case_studies_tag/media-entertainment/)
- [Healthcare Payers](https://www.redpointglobal.com/case_studies_tag/healthcare-payers/)
- [Healthcare Providers](https://www.redpointglobal.com/case_studies_tag/healthcare-providers/)
- [Pharmaceutical](https://www.redpointglobal.com/case_studies_tag/pharmaceutical/)

## Blog categories

- [Single Customer View](https://www.redpointglobal.com/blog_category/by-topic/single-customer-view/)
- [Customer Data Platform](https://www.redpointglobal.com/blog_category/by-topic/customer-data-platform/)
- [Data Quality](https://www.redpointglobal.com/blog_category/by-topic/data-quality/)
- [Identity Resolution](https://www.redpointglobal.com/blog_category/by-topic/identity-resolution/)
- [Omnichannel Marketing](https://www.redpointglobal.com/blog_category/by-topic/omnichannel-marketing/)
- [Data Management](https://www.redpointglobal.com/blog_category/by-topic/data-management/)
- [Real-Time Personalization](https://www.redpointglobal.com/blog_category/by-topic/real-time-personalization/)
- [Anonymous to Known](https://www.redpointglobal.com/blog_category/by-topic/anonymous-to-known/)
- [Master Data Management](https://www.redpointglobal.com/blog_category/by-topic/master-data-management/)
- [Data Governance & Security](https://www.redpointglobal.com/blog_category/by-topic/data-governance-security/)
- [1:1 Personalization](https://www.redpointglobal.com/blog_category/by-topic/one-to-one-personalization/)
- [Segmentation & Activation](https://www.redpointglobal.com/blog_category/by-topic/segmentation-activation/)
- [Journey Orchestration](https://www.redpointglobal.com/blog_category/by-topic/journey-orchestration/)
- [AI & Machine Learning](https://www.redpointglobal.com/blog_category/by-topic/ai-machine-learning/)
- [Data Observability](https://www.redpointglobal.com/blog_category/by-topic/data-observability/)
- [Data Ingestion](https://www.redpointglobal.com/blog_category/by-topic/data-ingestion/)
- [Composability](https://www.redpointglobal.com/blog_category/by-topic/composability/)
- [By Industry](https://www.redpointglobal.com/blog_category/by-industry/)
- [Retail](https://www.redpointglobal.com/blog_category/by-industry/retail-by-industry/)
- [Financial Services](https://www.redpointglobal.com/blog_category/by-industry/financial-services/)
- [Healthcare](https://www.redpointglobal.com/blog_category/by-industry/healthcare/)
- [Travel & Hospitality](https://www.redpointglobal.com/blog_category/by-industry/travel-hospitality/)
- [By Topic](https://www.redpointglobal.com/blog_category/by-topic/)
- [Data Readiness](https://www.redpointglobal.com/blog_category/by-topic/data-readiness/)
- [Agentic AI](https://www.redpointglobal.com/blog_category/by-topic/agentic-ai/)
- [Data Product](https://www.redpointglobal.com/blog_category/data-product/)

## Blog tags

- [Data quality](https://www.redpointglobal.com/blog_tag/data-quality/)
- [customer data platform](https://www.redpointglobal.com/blog_tag/customer-data-platform/)
- [CDP](https://www.redpointglobal.com/blog_tag/cdp/)
- [Data-in-Place](https://www.redpointglobal.com/blog_tag/data-in-place/)
- [Data Observability](https://www.redpointglobal.com/blog_tag/data-observability/)
- [Golden Record](https://www.redpointglobal.com/blog_tag/golden-record/)
- [GenAI](https://www.redpointglobal.com/blog_tag/genai/)
- [Composable](https://www.redpointglobal.com/blog_tag/composable/)
- [identity resolution](https://www.redpointglobal.com/blog_tag/identity-resolution/)
- [Data readiness](https://www.redpointglobal.com/blog_tag/data-readiness/)
- [Agentic AI](https://www.redpointglobal.com/blog_tag/agentic-ai/)

## Events categories

- [Webinar](https://www.redpointglobal.com/events_category/webinar/)
- [Past Events](https://www.redpointglobal.com/events_category/past-events/)

## Resources categories

- [Customer Data Plaform](https://www.redpointglobal.com/resources_category/by-topic/customer-data-plaform/)
- [Data Quality](https://www.redpointglobal.com/resources_category/by-topic/data-quality/)
- [Data Ingestion](https://www.redpointglobal.com/resources_category/by-topic/data-ingestion/)
- [Data Observability](https://www.redpointglobal.com/resources_category/by-topic/data-observability/)
- [Identity Resolution](https://www.redpointglobal.com/resources_category/by-topic/identity-resolution/)
- [Segmentation & Activation](https://www.redpointglobal.com/resources_category/by-topic/segmentation-activation/)
- [Real-Time Personalization](https://www.redpointglobal.com/resources_category/by-topic/real-time-personalization/)
- [Orchestration](https://www.redpointglobal.com/resources_category/by-topic/orchestration/)
- [Financial Services](https://www.redpointglobal.com/resources_category/by-industry/financial-services/)
- [Retail](https://www.redpointglobal.com/resources_category/by-industry/retail/)
- [Healthcare](https://www.redpointglobal.com/resources_category/by-industry/healthcare/)
- [Pharmaceutical](https://www.redpointglobal.com/resources_category/by-industry/pharmaceutical/)
- [Media & Entertaintment](https://www.redpointglobal.com/resources_category/by-industry/media-entertaintment/)
- [Travel & Hospitality](https://www.redpointglobal.com/resources_category/by-industry/travel-hospitality/)
- [1:1 Personalization](https://www.redpointglobal.com/resources_category/by-topic/one-to-one-personalization/)
- [Omnichannel Marketing](https://www.redpointglobal.com/resources_category/by-topic/omnichannel-marketing/)
- [Single Customer View](https://www.redpointglobal.com/resources_category/by-topic/single-customer-view/)
- [Composability](https://www.redpointglobal.com/resources_category/by-topic/composability/)
- [Cloud Data](https://www.redpointglobal.com/resources_category/by-topic/cloud-data/)
- [AI & Machine Learning](https://www.redpointglobal.com/resources_category/by-topic/ai-machine-learning/)
- [By Industry](https://www.redpointglobal.com/resources_category/by-industry/)
- [By Topic](https://www.redpointglobal.com/resources_category/by-topic/)
- [Customer Experience](https://www.redpointglobal.com/resources_category/by-topic/customer-experience/)
- [Data Management](https://www.redpointglobal.com/resources_category/by-topic/data-management/)
- [Advertising](https://www.redpointglobal.com/resources_category/by-topic/advertising/)
- [Customer Data Readiness](https://www.redpointglobal.com/resources_category/by-topic/customer-data-readiness/)

## Resources tags

- [Analyst Report](https://www.redpointglobal.com/resources_tag/analyst-report/)
- [Infographic](https://www.redpointglobal.com/resources_tag/infographic/)
- [Research Report](https://www.redpointglobal.com/resources_tag/research-report/)
- [Solution Brief](https://www.redpointglobal.com/resources_tag/solution-brief/)
- [Video](https://www.redpointglobal.com/resources_tag/video/)
- [eBook / White Paper](https://www.redpointglobal.com/resources_tag/ebook-white-paper/)
- [Overview](https://www.redpointglobal.com/resources_tag/overview/)
- [Product Brief](https://www.redpointglobal.com/resources_tag/product-brief/)
- [Case Study](https://www.redpointglobal.com/resources_tag/case-study/)

## Customers categories

- [Healthcare](https://www.redpointglobal.com/customers_category/healthcare/)
- [Retail](https://www.redpointglobal.com/customers_category/retail/)
- [Home Page](https://www.redpointglobal.com/customers_category/home-page/)
- [Finance](https://www.redpointglobal.com/customers_category/finance/)
- [Travel & Hospitality](https://www.redpointglobal.com/customers_category/travel-hospitality/)
- [Media & Entertainment](https://www.redpointglobal.com/customers_category/media-entertainment/)
- [Unica Campaign](https://www.redpointglobal.com/customers_category/unica-campaign/)

## Integration Type

- [ecosystem](https://www.redpointglobal.com/integration_type/ecosystem/)

## Landing Page Type

- [Free Form](https://www.redpointglobal.com/landing_page_type/free-form/)
- [Lovable](https://www.redpointglobal.com/landing_page_type/lovable/)

## Blog Type

- [In Nav](https://www.redpointglobal.com/blog_type/in-nav/)

## Resource Type

- [Wistia Video](https://www.redpointglobal.com/resource_type/wistia-video/)

Version History

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